title
Social Media Marketing Course 2022 | Social Media Marketing | Simplilearn
description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=SMFCSEP29&utm_medium=DescriptionFirstFold&utm_source=youtube
Are you looking to take your social media game to the next level in 2022? Look no further than our Social Media Marketing Course for 2022!
In this comprehensive course, you'll learn everything you need to know to effectively market your brand or business on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. From crafting a killer social media strategy to creating engaging content that resonates with your target audience, we'll cover it all.
Our expert instructors will guide you through the latest trends and best practices in social media marketing, and provide you with practical tools and techniques to implement in your own campaigns. You'll also get hands-on experience with real-world examples, so you can see the impact of your efforts first-hand.
Whether you're a seasoned social media pro or just starting out, our Social Media Marketing Course for 2022 has something for everyone. Enroll now and get ready to take your social media presence to the next level!
What you will learn:
00:00:00 Social media Marketing Course 2022
00:00:48 What is Social Media Marketing
00:54:43 Facebook Advertising
01:55:46 Tips and Strategies
02:40:32 How to Rank YouTube Videos
03:32:41 Increase YouTube Subscribers
04:16:09 Increase Twitter Followers
04:54:51 Increase Instagram Followers
05:30:54 Social Media Marketing Tools
âś…Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Social Media Marketing videos: https://www.youtube.com/watch?v=KEirK5QWgrA&list=PLEiEAq2VkUUK4-Inc4LAUDeiCSLWFX2u-
What is Social Media Marketing?
Before building a social media marketing plan, you need to start with the fundamentals; a definition of the concept will provide a foundation on which to develop your understanding. At the simplest level, social media marketing involves the use of various social media channels to connect with more customers and lead them to your product or service.
➡️ About Post Graduate Program In Digital Marketing:
Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.
âś… Key Features
- Simplilearn's JobAssist helps you get noticed by top hiring companies
- Joint Purdue-Simplilearn Digital Marketer Certificate
- Become eligible to be part of the Purdue University Alumni Association
- Masterclasses delivered by Purdue faculty
- Harvard Business Publishing Cases
- Build your website & learn real-world hands-on digital marketing techniques
- Master sessions by Meta Blueprint trainer
- 6-credit transfer for the Purdue Online MS in Communication program
- Meta Certified Digital Marketing Associate exam voucher worth USD $99
- 5 Capstone problem statements and 15+ course-end projects
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
- 35+ digital marketing tools
- Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)
- Course aligned with Hootsuite and SE Ranking certification
- Learn using Meta Business Coach Chatbot
- Live classes delivered by Industry Experts along with self-paced content
âś… Skills Covered
- Website Creation
- Behavioral Marketing
- Keyword Research
- Search Engine Optimization
- Search Engine Marketing
- Campaign Management
- Social Media Marketing
- Mobile Marketing
- Content Marketing
- Content Strategy
- Strategies for Paid Campaigns
- Analytics ROI and Evaluation
- AI Automation and Emerging Technology
👉Learn more at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=SMFCSEP29&utm_medium=Description&utm_source=youtube
#SocialMediaMarketing #SocialMediaMarketingCourse #SocialMediaMarketingForBeginners #LearnSocialMediaMarketing #DigitalMarketing #Simplilearn
🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688
detail
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use of single or multiple images that are attractive and have the optimal amount of text.', 'start': 181.35, 'duration': 5.664}, {'end': 190.675, 'text': 'They also have a call to action that encourages user interaction.', 'start': 187.634, 'duration': 3.041}, {'end': 195.917, 'text': 'Phil could use images from his book, advertise websites that sell his book, and more.', 'start': 191.315, 'duration': 4.602}, {'end': 198.177, 'text': 'Then there are text and post ads.', 'start': 196.517, 'duration': 1.66}, {'end': 205.52, 'text': "These ads could advertise posts or excerpts from Phil's blog or his book, further garnering interest from an interesting audience.", 'start': 199.018, 'duration': 6.502}], 'summary': "Advertising platforms offer options like image ads and text/post ads to promote phil's book and engage the audience.", 'duration': 29.654, 'max_score': 175.866, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM175866.jpg'}, {'end': 291.815, 'src': 'embed', 'start': 258.93, 'weight': 1, 'content': [{'end': 260.812, 'text': 'Here are some things he learned.', 'start': 258.93, 'duration': 1.882}, {'end': 266.194, 'text': '1 To set goals that were quantitative, smart, and follow a constant deadline.', 'start': 260.832, 'duration': 5.362}, {'end': 269.656, 'text': '2 To understand his audience by engaging and connecting with them.', 'start': 266.214, 'duration': 3.442}, {'end': 276.282, 'text': '3 To set up a social media calendar to plan competitions, polls, surveys, videos, and more.', 'start': 270.556, 'duration': 5.726}, {'end': 286.731, 'text': 'Four, using tools like BuzzSumo, IFTTT, Buffer, and more for lead generation, creating email lists, setting buyer personas, and more.', 'start': 277.284, 'duration': 9.447}, {'end': 291.815, 'text': 'Five, to perform visual storytelling with the help of images and videos.', 'start': 287.592, 'duration': 4.223}], 'summary': 'Learned goal-setting, audience engagement, social media planning, and lead generation strategies.', 'duration': 32.885, 'max_score': 258.93, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM258930.jpg'}], 'start': 12.887, 'title': 'Evolution of advertising: from traditional to digital', 'summary': "Details phil's journey from struggling with traditional advertising to leveraging digital marketing, particularly social media marketing, resulting in a significant increase in audience and book sales, aided by specific strategies and tools, ultimately attributed to his digital marketing course from simply learn.", 'chapters': [{'end': 51.829, 'start': 12.887, 'title': 'Impact of social media marketing', 'summary': 'Explores the impact of social media marketing in growing brand visibility, covering topics such as facebook advertising, youtube video ranking, and techniques to increase subscribers and followers on various platforms.', 'duration': 38.942, 'highlights': ['Rob covers topics including Facebook advertising, YouTube ranking, and tips to increase subscribers and followers on various platforms.', 'Social media can act as a window for products and services, with a great impact on growing brand visibility.', 'The tutorial provides insights on employing strategies to increase YouTube and Twitter followers, and popular social media marketing tools.', 'The chapter emphasizes the role of social media in increasing brand visibility and engagement, highlighting the potential impact of leveraging different platforms.']}, {'end': 381.349, 'start': 51.829, 'title': 'Evolution of advertising: from traditional to digital', 'summary': "Details phil's journey from struggling with traditional advertising to leveraging digital marketing, particularly social media marketing, resulting in a significant increase in audience and book sales, aided by specific strategies and tools, ultimately attributed to his digital marketing course from simply learn.", 'duration': 329.52, 'highlights': ["Phil's transition from traditional to digital marketing, particularly social media marketing, resulted in a substantial increase in audience and book sales, attributed to his Digital Marketing course from Simply Learn.", 'The specific advertising options provided by social media platforms, like image ads, text and post ads, video ads, and lead ads, allowed Phil to effectively promote his book and engage with his audience.', 'The use of social media platforms enabled Phil to create a brand for himself, engage with his audience, and target specific demographics, resulting in a significant increase in viewers and book sales.', 'The chapter emphasizes the importance of setting quantitative, smart goals, understanding the audience, utilizing social media calendars, employing tools for lead generation, and performing visual storytelling to succeed in social media marketing.']}], 'duration': 368.462, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM12887.jpg', 'highlights': ["Phil's transition to digital marketing led to a substantial increase in audience and book sales.", 'Social media platforms provided specific advertising options, enabling effective book promotion.', 'The tutorial emphasizes employing strategies to increase YouTube and Twitter followers.', 'The chapter highlights the role of social media in increasing brand visibility and engagement.']}, {'end': 1330.847, 'segs': [{'end': 732.043, 'src': 'embed', 'start': 699.554, 'weight': 4, 'content': [{'end': 703.577, 'text': "So if you can't tell just by these logos,", 'start': 699.554, 'duration': 4.023}, {'end': 711.364, 'text': 'then you probably have not used social media marketing or social media platforms before or taken part in social media at all.', 'start': 703.577, 'duration': 7.787}, {'end': 720.292, 'text': 'But, you know, one would like to think that the majority of your users out there today know what Facebook is, what the logo looks like, what it does.', 'start': 711.624, 'duration': 8.668}, {'end': 732.043, 'text': 'Same with Instagram, which is owned by Facebook, LinkedIn B2B platform, YouTube, great, very popular video sharing platform, and then Twitter,', 'start': 720.692, 'duration': 11.351}], 'summary': 'Social media logos are recognizable to most users, indicating widespread adoption.', 'duration': 32.489, 'max_score': 699.554, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM699554.jpg'}, {'end': 809.235, 'src': 'embed', 'start': 785.422, 'weight': 2, 'content': [{'end': 793.006, 'text': "how platforms are trending what's popular, what's not and ideally, as a digital marketer where my target audience is.", 'start': 785.422, 'duration': 7.584}, {'end': 797.428, 'text': 'so these are the most common, but there are hundreds out there, hundreds.', 'start': 793.006, 'duration': 4.422}, {'end': 803.051, 'text': "so let's talk about the most popular social media platform, and that's facebook.", 'start': 797.428, 'duration': 5.623}, {'end': 809.235, 'text': 'So Facebook has an average of 2.27 billion monthly active users.', 'start': 803.271, 'duration': 5.964}], 'summary': 'Facebook has 2.27 billion monthly active users, a popular platform for digital marketers.', 'duration': 23.813, 'max_score': 785.422, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM785422.jpg'}, {'end': 1073.612, 'src': 'embed', 'start': 1048.645, 'weight': 1, 'content': [{'end': 1055.648, 'text': "So if you're selling a product, you can more or less set up a Facebook shop, if you will, and sell your product there.", 'start': 1048.645, 'duration': 7.003}, {'end': 1063.999, 'text': "So that's why it benefits those that are in the e-commerce industry selling a particular product or in the food and beverage industry.", 'start': 1055.988, 'duration': 8.011}, {'end': 1070.347, 'text': 'Now, some of the most liked pages on Facebook spans across many, many brands.', 'start': 1064.279, 'duration': 6.068}, {'end': 1073.612, 'text': "But let's just take a look at Coca-Cola, for example.", 'start': 1070.488, 'duration': 3.124}], 'summary': 'Setting up a facebook shop benefits e-commerce and f&b industries, with popular pages like coca-cola.', 'duration': 24.967, 'max_score': 1048.645, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM1048645.jpg'}, {'end': 1160.841, 'src': 'embed', 'start': 1116.835, 'weight': 0, 'content': [{'end': 1123.917, 'text': 'So this is a good example of how you can really leverage Facebook, taking advantage of everything Facebook has to offer.', 'start': 1116.835, 'duration': 7.082}, {'end': 1130.738, 'text': 'And that means brand awareness, community building, sharing updated information not only about the company,', 'start': 1123.957, 'duration': 6.781}, {'end': 1135.679, 'text': 'but in this case Coca-Cola is situated in Atlanta, Georgia, in the United States.', 'start': 1130.738, 'duration': 4.941}, {'end': 1140.142, 'text': 'So what are they doing with the community? Okay, so this is a good example.', 'start': 1135.759, 'duration': 4.383}, {'end': 1143.685, 'text': "Of course, it's a big example because Coca-Cola is a big company.", 'start': 1140.162, 'duration': 3.523}, {'end': 1144.766, 'text': "They're worldwide.", 'start': 1143.725, 'duration': 1.041}, {'end': 1150.812, 'text': 'But the great thing about Facebook is you can always take a peek at what other companies are doing.', 'start': 1144.906, 'duration': 5.906}, {'end': 1156.897, 'text': 'Whether you have a million plus people liking your page or a hundred plus people liking your page,', 'start': 1151.192, 'duration': 5.705}, {'end': 1160.841, 'text': "you can always get ideas as to how they're leveraging Facebook.", 'start': 1156.897, 'duration': 3.944}], 'summary': "Leveraging facebook for brand awareness, community building, and sharing company updates, demonstrated through coca-cola's example in atlanta, georgia, with insights for companies of all sizes.", 'duration': 44.006, 'max_score': 1116.835, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM1116835.jpg'}], 'start': 381.569, 'title': 'Leveraging social media marketing and facebook insights', 'summary': "Discusses the significance of social media marketing in today's landscape, highlighting its impact on brand awareness, engagement, and top funnel traffic. it also explores facebook's user behavior, demographics, and its role as a valuable marketing platform, with 2.27 billion monthly active users and insights from successful brands like coca-cola and simply learn.", 'chapters': [{'end': 785.062, 'start': 381.569, 'title': 'Social media marketing: rise above with smm', 'summary': "Discusses the significance of social media marketing in today's marketing landscape, emphasizing its impact on brand awareness, engagement, and top funnel traffic, as well as its cost-effectiveness and potential for viral content.", 'duration': 403.493, 'highlights': ['Social media marketing enhances brand awareness and engagement, contributing to higher conversion rates and top funnel traffic. It allows brands to push appropriate content to the right audience, potentially increasing conversion rates and building top funnel traffic.', 'Social media marketing is cost-effective compared to other digital marketing channels, offering potential for increased brand exposure at a lower cost. Posting content on social media platforms is cost-effective, and even advertising on these platforms can be less costly than other search platforms.', 'Different types of content, such as videos, blogs, and infographics, can go viral, spreading rapidly and gaining millions of views and likes. Social media marketing allows for the creation of various forms of content with the potential to go viral, reaching millions of views and likes.']}, {'end': 918.933, 'start': 785.422, 'title': "Facebook: a marketer's goldmine", 'summary': 'Discusses the popularity and user behavior on facebook, with 2.27 billion monthly active users, 88% of whom use the mobile app and 66% visiting daily, highlighting its addictive nature and its role in connecting people across distances.', 'duration': 133.511, 'highlights': ['Facebook has an average of 2.27 billion monthly active users', "88% of all users are on mobile, indicating the app's popularity", '66% of mobile monthly users use Facebook daily, reflecting its addictive nature and high user engagement', 'Facebook serves as a commonality amongst people, connecting individuals with shared interests and bridging the gap between distance and communication']}, {'end': 1330.847, 'start': 918.953, 'title': 'Facebook marketing insights', 'summary': "Explores the demographics of facebook users, emphasizing the wide age range and the potential for various industries to capitalize on facebook's features such as video content and e-commerce, using examples from coca-cola and simply learn.", 'duration': 411.894, 'highlights': ['Facebook has billions of active users, with two-thirds using it daily, making it a crucial platform for digital marketing targeting. Two-thirds of monthly users are using Facebook daily, and there are billions of active users.', "Facebook's demographic trends show significant usage by seniors (65+), with 60%+ of seniors using Facebook, while 35% of the audience is below 25, indicating a broad age range. 60%+ of seniors and 35% of the audience below 25 are using Facebook, indicating a broad age range.", 'Video content on Facebook provides better engagement, benefiting industries like food and beverage, news and media, and e-commerce, allowing for the integration of e-commerce features and community-based posts. Video content provides better engagement, benefiting industries like food and beverage, news and media, and e-commerce, allowing for e-commerce integration and community-based posts.', "Companies like Coca-Cola and Simply Learn utilize Facebook for community building, brand awareness, and sharing updated information, demonstrating the platform's versatility for various businesses. Coca-Cola and Simply Learn utilize Facebook for community building, brand awareness, and sharing updated information.", 'Original and user-generated content are emphasized as effective strategies for engaging with the audience and building brand loyalty on Facebook. Original and user-generated content are emphasized as effective strategies for engaging with the audience and building brand loyalty on Facebook.']}], 'duration': 949.278, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM381569.jpg', 'highlights': ['Social media marketing enhances brand awareness and engagement, contributing to higher conversion rates and top funnel traffic.', 'Facebook has an average of 2.27 billion monthly active users', 'Different types of content, such as videos, blogs, and infographics, can go viral, spreading rapidly and gaining millions of views and likes.', 'Facebook serves as a commonality amongst people, connecting individuals with shared interests and bridging the gap between distance and communication', "Facebook's demographic trends show significant usage by seniors (65+), with 60%+ of seniors using Facebook, while 35% of the audience is below 25, indicating a broad age range.", "Companies like Coca-Cola and Simply Learn utilize Facebook for community building, brand awareness, and sharing updated information, demonstrating the platform's versatility for various businesses."]}, {'end': 2527.441, 'segs': [{'end': 1394.426, 'src': 'embed', 'start': 1368.471, 'weight': 2, 'content': [{'end': 1374.474, 'text': "And another great advantage to Facebook, as I already mentioned about social media marketing, that's advertising.", 'start': 1368.471, 'duration': 6.003}, {'end': 1376.655, 'text': 'So Facebook owns Instagram.', 'start': 1374.534, 'duration': 2.121}, {'end': 1380.877, 'text': 'They have a great tool for communicating called Facebook Messenger.', 'start': 1376.695, 'duration': 4.182}, {'end': 1384.959, 'text': 'And so you can advertise leveraging Facebook Messenger.', 'start': 1381.398, 'duration': 3.561}, {'end': 1386.22, 'text': 'You can leverage Instagram.', 'start': 1385.019, 'duration': 1.201}, {'end': 1394.426, 'text': "And what you need to do is, if you go to Facebook's ad manager and you create a campaign, when you go to create a campaign,", 'start': 1386.54, 'duration': 7.886}], 'summary': 'Facebook offers advertising through instagram and messenger, enabling effective marketing campaigns.', 'duration': 25.955, 'max_score': 1368.471, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM1368471.jpg'}, {'end': 1741.242, 'src': 'embed', 'start': 1713.166, 'weight': 0, 'content': [{'end': 1719.027, 'text': 'I mean, if you have a product or service that you wanna push out there, then Instagram is the way to go.', 'start': 1713.166, 'duration': 5.861}, {'end': 1726.671, 'text': "Just for brand awareness if you're selling shoes, then why not take images of and photos of their shoes and get them posted on Instagram?", 'start': 1719.147, 'duration': 7.524}, {'end': 1728.673, 'text': "Like I said, it's very simple to use.", 'start': 1726.831, 'duration': 1.842}, {'end': 1734.357, 'text': 'All you need is some hashtags to go along with that photo of a shoe or photo of that cup of coffee.', 'start': 1728.873, 'duration': 5.484}, {'end': 1736.959, 'text': 'And Instagram kind of takes care of itself.', 'start': 1734.817, 'duration': 2.142}, {'end': 1741.242, 'text': 'I mean, photos do accentuate the product if you have them.', 'start': 1737.099, 'duration': 4.143}], 'summary': 'Instagram is an effective platform for product promotion, leveraging images and hashtags to enhance brand visibility.', 'duration': 28.076, 'max_score': 1713.166, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM1713166.jpg'}, {'end': 2297.041, 'src': 'embed', 'start': 2270.95, 'weight': 3, 'content': [{'end': 2276.312, 'text': 'You can use videos, slide share, presentation images and you can boost content.', 'start': 2270.95, 'duration': 5.362}, {'end': 2279.534, 'text': 'As I mentioned before, you can boost content on LinkedIn.', 'start': 2276.372, 'duration': 3.162}, {'end': 2282.755, 'text': 'So if you want to get that content in front of eyeballs, you can do that.', 'start': 2279.634, 'duration': 3.121}, {'end': 2288.958, 'text': "So let's take a look at an example of a campaign and what you could do on LinkedIn in terms of sponsored content.", 'start': 2282.895, 'duration': 6.063}, {'end': 2297.041, 'text': "So if you go to LinkedIn's campaign manager, I mean, you have an opportunity to put your ad in front of a particular audience.", 'start': 2289.058, 'duration': 7.983}], 'summary': 'Utilize various media types to boost content on linkedin, reaching specific audiences using the campaign manager.', 'duration': 26.091, 'max_score': 2270.95, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM2270950.jpg'}], 'start': 1330.927, 'title': 'Leveraging social media for marketing', 'summary': "Explores leveraging facebook and instagram for marketing, emphasizing potential reach, targeting capabilities, user demographics, content best practices, and the effectiveness of visual content, use of hashtags, leveraging influencers, running contests, and running ads. it also discusses the power of linkedin with 260 million monthly active users, 38% being millennials, and the potential of advertising and posting varied content, as well as outlines best practices for utilizing youtube's 1.9 billion active users, emphasizing video optimization, regular uploads, and playlist organization.", 'chapters': [{'end': 1663.603, 'start': 1330.927, 'title': 'Leveraging facebook and instagram for marketing', 'summary': 'Explores leveraging facebook and instagram for marketing, emphasizing the potential reach and targeting capabilities of facebook advertising, as well as the user demographics and content best practices for instagram marketing.', 'duration': 332.676, 'highlights': ['Facebook offers extensive marketing capabilities, including advertising through Facebook Messenger and Instagram, with the ability to target specific audiences based on demographics and interests. Facebook provides tools for advertising through Facebook Messenger and Instagram, allowing specific targeting based on demographics and interests.', 'Facebook provides detailed metrics for ad performance, such as reach, engagement, and demographics, while Instagram is highlighted as a platform with a younger and predominantly female user base, making it suitable for certain target audiences. Facebook offers detailed metrics for ad performance, including reach, engagement, and demographics. Instagram is noted for its younger and predominantly female user base, making it suitable for specific target audiences.', "The popularity and simplicity of Instagram, with over 1 billion monthly users and a strong preference for visual content, particularly photos and videos, make it an effective platform for brand promotion, especially for younger and female demographics. Instagram's popularity, simplicity, and preference for visual content make it an effective platform for brand promotion, particularly for younger and female demographics."]}, {'end': 1929.583, 'start': 1664.123, 'title': 'Leveraging instagram for brand awareness', 'summary': 'Discusses how instagram is a powerful platform for brand awareness, especially for industries such as beauty, food and beverage, and e-commerce. it emphasizes the effectiveness of visual content, use of hashtags, leveraging influencers, and running contests to boost engagement, while also highlighting the option to run instagram ads for increased visibility.', 'duration': 265.46, 'highlights': ['Instagram is effective for industries such as beauty, food and beverage, and e-commerce. The chapter highlights that Instagram is particularly effective for industries such as beauty, food and beverage, and e-commerce.', 'Visual content, including videos and imagery, works well on Instagram for brand promotion. Visual content such as videos and imagery is emphasized as effective for brand promotion on Instagram.', 'Use of hashtags is essential for leveraging trending topics and creating brand-specific engagement. The chapter stresses the importance of using hashtags to leverage trending topics and create brand-specific engagement on Instagram.', 'Leveraging influencers and running contests are effective strategies for boosting engagement on Instagram. The chapter recommends leveraging influencers and running contests as effective strategies for boosting engagement on Instagram.', 'Running Instagram ads is an option for increasing visibility and reaching a wider audience. The chapter mentions that running Instagram ads is an option for increasing visibility and reaching a wider audience.']}, {'end': 2527.441, 'start': 1929.704, 'title': 'Leveraging linkedin and youtube for business', 'summary': "Discusses the power of linkedin with 260 million monthly active users, 38% being millennials, and the potential of advertising and posting varied content. it also outlines best practices for utilizing youtube's 1.9 billion active users, emphasizing video optimization, regular uploads, and playlist organization.", 'duration': 597.737, 'highlights': ["LinkedIn has 260 million monthly active users, with 38% being millennials, making it a powerful platform for B2B marketing and advertising. LinkedIn's user base of 260 million active monthly users, with 38% being millennials, provides significant potential for B2B marketing and advertising efforts.", 'LinkedIn offers opportunities for advertising and posting diverse content, including blogs, news articles, videos, and job postings. LinkedIn provides advertising opportunities and supports diverse content types such as blogs, news articles, videos, and job postings.', 'Best practices for YouTube include optimizing videos for SEO, regular uploads, and organizing content into playlists for better engagement and reach. YouTube best practices involve video optimization for SEO, consistent uploads, and organizing content into playlists to enhance engagement and reach.', 'YouTube boasts 1.9 billion active users and is popular across the world, with 70% of views generated from mobile devices. YouTube has a massive user base of 1.9 billion active users, with 70% of views coming from mobile devices, indicating its global popularity.', "YouTube's popularity and engagement potential make it an essential platform for brands, offering massive reach and the impact of video content. YouTube's popularity and engagement potential make it crucial for brands, providing extensive reach and the impact of video content."]}], 'duration': 1196.514, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM1330927.jpg', 'highlights': ['Facebook offers extensive marketing capabilities, including advertising through Facebook Messenger and Instagram, with the ability to target specific audiences based on demographics and interests.', "Instagram's popularity, simplicity, and preference for visual content make it an effective platform for brand promotion, particularly for younger and female demographics.", 'LinkedIn has 260 million monthly active users, with 38% being millennials, making it a powerful platform for B2B marketing and advertising.', 'YouTube boasts 1.9 billion active users and is popular across the world, with 70% of views generated from mobile devices, indicating its global popularity.']}, {'end': 4868.654, 'segs': [{'end': 3737.126, 'src': 'embed', 'start': 3712.008, 'weight': 13, 'content': [{'end': 3718.072, 'text': "Okay, so they know that somebody that I'm associated with, or maybe I fit their demographic.", 'start': 3712.008, 'duration': 6.064}, {'end': 3722.115, 'text': "So they're targeting my newsfeed with a single image ad.", 'start': 3718.152, 'duration': 3.963}, {'end': 3724.337, 'text': "So that's what a single image ad looks like.", 'start': 3722.395, 'duration': 1.942}, {'end': 3728.219, 'text': "It's simply just one single image with some description.", 'start': 3724.497, 'duration': 3.722}, {'end': 3733.603, 'text': "And the great thing about this single image, if you haven't noticed, is the pixels are pretty large.", 'start': 3728.7, 'duration': 4.903}, {'end': 3735.404, 'text': "It's 1200 by 628.", 'start': 3733.663, 'duration': 1.741}, {'end': 3737.126, 'text': 'So it kind of stands out a little bit.', 'start': 3735.404, 'duration': 1.722}], 'summary': 'Targeted single image ad with 1200x628 pixels stands out in newsfeed.', 'duration': 25.118, 'max_score': 3712.008, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM3712008.jpg'}, {'end': 4051.473, 'src': 'embed', 'start': 3995.698, 'weight': 0, 'content': [{'end': 3999.641, 'text': 'And then the last type of ad on Facebook is called the collection ad.', 'start': 3995.698, 'duration': 3.943}, {'end': 4008.304, 'text': 'and so these ads combine basically your video, your slideshow or your product images taken from your product catalog.', 'start': 4000.001, 'duration': 8.303}, {'end': 4019.028, 'text': "okay. so if you're an advertiser who wants to advertise several products at once, then this could be a great option for you.", 'start': 4008.304, 'duration': 10.724}, {'end': 4019.849, 'text': 'the collection ad.', 'start': 4019.028, 'duration': 0.821}, {'end': 4022.53, 'text': 'so here you could see the simply learn example.', 'start': 4019.849, 'duration': 2.681}, {'end': 4030.616, 'text': "Here they're showing not only some good slideshows and imagery with some good messaging below that.", 'start': 4023.05, 'duration': 7.566}, {'end': 4036.161, 'text': 'So, before we get into the steps for creating an ad on Facebook,', 'start': 4031.337, 'duration': 4.824}, {'end': 4043.987, 'text': "let's talk about some of the important changes that have happened on Facebook recently in light of data sharing.", 'start': 4036.161, 'duration': 7.826}, {'end': 4051.473, 'text': "So really what Facebook's done is they've made an important change on how user data is being used for advertising.", 'start': 4044.087, 'duration': 7.386}], 'summary': 'Facebook collection ads combine video, slideshow, or product images and are suitable for advertising multiple products at once.', 'duration': 55.775, 'max_score': 3995.698, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM3995698.jpg'}, {'end': 4220.215, 'src': 'embed', 'start': 4174.522, 'weight': 4, 'content': [{'end': 4183.267, 'text': 'So reach and frequency allows you as the advertiser to better predict the delivery cost and reach of your branding campaigns.', 'start': 4174.522, 'duration': 8.745}, {'end': 4190.493, 'text': 'So with auction, you have more choice, you have flexibility, you have scalability, but not a lot of predictability.', 'start': 4183.506, 'duration': 6.987}, {'end': 4197.198, 'text': "Because again, you're going into an auction and your auction is going to be competing against other advertisers.", 'start': 4190.872, 'duration': 6.326}, {'end': 4206.165, 'text': 'So this option is available to all advertisers and you can have pricing that you can change during the auction price process.', 'start': 4197.258, 'duration': 8.907}, {'end': 4211.169, 'text': "So that's the unpredictability part is the pricing.", 'start': 4206.526, 'duration': 4.643}, {'end': 4220.215, 'text': 'Pricing can fluctuate during the auction because you have different advertisers who are trying to achieve the most prominence for their ad.', 'start': 4212.25, 'duration': 7.965}], 'summary': 'Reach and frequency help advertisers predict delivery cost and reach, while auction offers flexibility but not predictability due to fluctuating pricing.', 'duration': 45.693, 'max_score': 4174.522, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM4174522.jpg'}, {'end': 4455.662, 'src': 'embed', 'start': 4431.737, 'weight': 1, 'content': [{'end': 4438.398, 'text': "targeted demographic audience, then the next time that audience sees your brand, they're going to be able to associate with it.", 'start': 4431.737, 'duration': 6.661}, {'end': 4442.099, 'text': "It's not going to be foreign to them or the first time they've ever seen it.", 'start': 4438.658, 'duration': 3.441}, {'end': 4445.48, 'text': 'You really want them to recall, hey, I know that brand.', 'start': 4442.219, 'duration': 3.261}, {'end': 4447.1, 'text': "I've seen that brand before.", 'start': 4445.52, 'duration': 1.58}, {'end': 4450.121, 'text': "That's kind of the reaction you want to get from a brand awareness.", 'start': 4447.5, 'duration': 2.621}, {'end': 4454.022, 'text': "Hey, that's a cool looking logo or man, that product looked interesting.", 'start': 4450.161, 'duration': 3.861}, {'end': 4455.662, 'text': "Now I'm going to take the next step.", 'start': 4454.422, 'duration': 1.24}], 'summary': 'Brand awareness aims to make audience recall and recognize the brand, leading to further engagement.', 'duration': 23.925, 'max_score': 4431.737, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM4431737.jpg'}, {'end': 4576.023, 'src': 'embed', 'start': 4544.35, 'weight': 12, 'content': [{'end': 4545.55, 'text': "I've seen that brand before.", 'start': 4544.35, 'duration': 1.2}, {'end': 4547.971, 'text': 'Let me click on this and see what they have to offer.', 'start': 4545.63, 'duration': 2.341}, {'end': 4556.214, 'text': 'So this might involve them listening to a podcast or reading an article or being introduced to an app.', 'start': 4548.411, 'duration': 7.803}, {'end': 4564.658, 'text': "So really, you're setting the stage for further down the funnel by further introducing them to something that's on your website.", 'start': 4556.474, 'duration': 8.184}, {'end': 4567.859, 'text': 'So you really want them to take that next baby step.', 'start': 4564.838, 'duration': 3.021}, {'end': 4576.023, 'text': 'The next baby step is clicking on the ad, going to your site and further educating themselves about your particular product or service.', 'start': 4567.899, 'duration': 8.124}], 'summary': 'Introducing brand content to lead to website engagement for product or service education.', 'duration': 31.673, 'max_score': 4544.35, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM4544350.jpg'}, {'end': 4620.875, 'src': 'embed', 'start': 4590.966, 'weight': 2, 'content': [{'end': 4592.287, 'text': 'so we talk about traffic.', 'start': 4590.966, 'duration': 1.321}, {'end': 4593.647, 'text': "we're going to talk about engagement.", 'start': 4592.287, 'duration': 1.36}, {'end': 4598.948, 'text': 'so these types of ads are useful when we want users to engage more.', 'start': 4593.647, 'duration': 5.301}, {'end': 4608.251, 'text': 'with our ad, for example, we can, you know, really have an advertisement or post that will allow people to like it.', 'start': 4598.948, 'duration': 9.303}, {'end': 4611.752, 'text': 'they can respond or even take advantage of an offer.', 'start': 4608.251, 'duration': 3.501}, {'end': 4613.632, 'text': "So that's what we mean by engagement.", 'start': 4612.052, 'duration': 1.58}, {'end': 4620.875, 'text': 'We really want people to react positively within Facebook about our ad or our post.', 'start': 4613.692, 'duration': 7.183}], 'summary': 'Discussing engagement ads to encourage user interaction on facebook.', 'duration': 29.909, 'max_score': 4590.966, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM4590966.jpg'}, {'end': 4676.471, 'src': 'embed', 'start': 4640.648, 'weight': 3, 'content': [{'end': 4643.19, 'text': "So that's another option to us for consideration.", 'start': 4640.648, 'duration': 2.542}, {'end': 4649.997, 'text': 'So app installs are great if we want to send users to an app store, for example, so they can download our app.', 'start': 4643.25, 'duration': 6.747}, {'end': 4653.52, 'text': "So if we're really really pushing an app that we just developed,", 'start': 4650.077, 'duration': 3.443}, {'end': 4665.927, 'text': 'then an app install could be a good opportunity under consideration to allow that user to take the next step and download your app so that at a later stage they can go and interact with the app.', 'start': 4653.88, 'duration': 12.047}, {'end': 4667.408, 'text': 'We have video views.', 'start': 4666.307, 'duration': 1.101}, {'end': 4676.471, 'text': "So video views are are good advertisements when you're promoting your product or service and you really want a high number of views.", 'start': 4667.648, 'duration': 8.823}], 'summary': 'Consider app installs for new app promotion & video views for high ad visibility.', 'duration': 35.823, 'max_score': 4640.648, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM4640648.jpg'}], 'start': 2527.441, 'title': 'Social media marketing strategies', 'summary': "Covers youtube's global reach and advertising options, twitter's 326 million active users and engagement tools, the benefits of facebook advertising including targeted options and lower costs, various types of facebook ads, and strategies for creating effective facebook ad campaigns.", 'chapters': [{'end': 2584.816, 'start': 2527.441, 'title': 'Youtube advertising and influencer collaboration', 'summary': 'Discusses the global reach of youtube, the advertising options available through google ads, and the potential for influencer collaboration, offering various ways to reach a diverse audience and maximize exposure.', 'duration': 57.375, 'highlights': ['You can advertise on YouTube through Google Ads, with options including pre-roll, mid-roll, end-roll, and native content marketing, providing a diverse range of advertising opportunities.', 'YouTube offers the ability to reach a global audience and provide translations, enhancing the potential reach of advertising campaigns.', 'Collaborating with influencers on YouTube can expand visibility through cross-promotion, creating opportunities for mutual video sharing and exposure to different audiences.']}, {'end': 3288.97, 'start': 2584.856, 'title': 'Twitter for social media marketing', 'summary': 'Highlights the advantages of using twitter for social media marketing, including its 326 million active users, its engagement tools like twitter cards and hashtags, and the importance of using social media tools like hootsuite, buffer, and sprout social for scheduling, organizing, and analyzing content.', 'duration': 704.114, 'highlights': ["Twitter has 326 million active users per month and is popular among millennials for news consumption. Twitter's significant user base and preference among millennials make it a valuable platform for reaching a wide audience, especially for news-related content.", 'The use of Twitter cards allows attaching rich photos or videos to tweets, driving traffic and engagement to websites. Twitter cards enhance the tweet experience by allowing the attachment of rich media, leading to increased web traffic and engagement.', 'Tools like Hootsuite, Buffer, and Sprout Social aid in organizing, scheduling, and analyzing social media content, providing insights for efficient campaign management. Social media tools like Hootsuite, Buffer, and Sprout Social offer essential features for organizing and analyzing content, contributing to effective social media campaign management.']}, {'end': 3665.28, 'start': 3288.97, 'title': 'Facebook ads tutorial & benefits', 'summary': 'Discusses the benefits of advertising on facebook, such as its popularity with advertisers and users, targeted advertising options, lower costs compared to traditional models, and features like retargeting, ultimately leading to increased revenue, sales, and leads.', 'duration': 376.31, 'highlights': ["Facebook ads platform generated almost four billion dollars of revenue in one year, reflecting the platform's popularity among advertisers. The revenue generated by the Facebook ads platform in one year demonstrates its popularity and effectiveness as an advertising platform.", 'Facebook had 2.27 billion users in the third quarter of 2018, indicating a vast potential audience for advertisers. The substantial user base of Facebook in the third quarter of 2018 presents a significant opportunity for advertisers to reach a wide audience.', 'Facebook advertising offers targeted options based on specific interests, demographics, and location, enabling advertisers to reach the right audience at the right time. The targeted advertising options provided by Facebook allow advertisers to effectively reach their desired audience based on specific criteria.', 'Facebook advertising costs are lower compared to traditional models, providing a cost-effective option for advertisers. The cost-effectiveness of Facebook advertising compared to traditional models offers advertisers a more budget-friendly option to promote their products or services.', "Facebook's features, such as retargeting, allow advertisers to reach out to potential customers who have expressed interest in their product or service, ultimately increasing revenue, sales, and leads. The retargeting feature of Facebook enables advertisers to engage with potential customers who have shown interest, leading to increased revenue, sales, and leads."]}, {'end': 4107.234, 'start': 3665.44, 'title': 'Types of facebook ads', 'summary': 'Discusses the various types of facebook ads, including single image ads, carousel ads, video ads, lead ads, slideshows, and collection ads, highlighting their unique features and effectiveness, and also explains recent changes in data sharing on facebook.', 'duration': 441.794, 'highlights': ['Single image ads are the most popular on Facebook, with a size of 1200 by 628 pixels, leading to increased visibility and engagement. Single image ads are highlighted as the most popular type on Facebook, with a size of 1200 by 628 pixels, which enhances visibility and engagement.', 'Video ads tend to get 10 to 30 percent more views than other forms of ads, making them quite popular for engaging the audience. Video ads are noted for their higher engagement, receiving 10 to 30 percent more views than other ad forms, making them popular for audience engagement.', 'Lead ads allow obtaining user details like email addresses or phone numbers, syncing with popular CRMs such as Salesforce, and keeping the interaction within Facebook. Lead ads are highlighted for their ability to obtain user details, sync with popular CRMs like Salesforce, and keep the interaction within Facebook.']}, {'end': 4868.654, 'start': 4107.234, 'title': 'Facebook advertising strategies', 'summary': 'Discusses the steps to create a facebook ad, including setting up a campaign, choosing between auction and reach and frequency, selecting ad objectives (awareness, consideration, conversion), and the specific ad options available for each objective.', 'duration': 761.42, 'highlights': ['Facebook ad objectives include awareness, consideration, and conversion, each targeting different stages of the customer journey. The chapter emphasizes the importance of choosing the right ad objective based on the specific goals of the advertising campaign.', 'The options available under the consideration ad objective include traffic, engagement, app installs, video views, and lead generation. The detailed options available under the consideration ad objective are explained, providing a comprehensive understanding of the various choices for advertisers targeting audiences familiar with their brand or product.', 'The reach and frequency ad option provides advertisers with a fixed cost approach for better predictability in delivery and cost. The chapter highlights the predictability and control offered by the reach and frequency ad option, making it an attractive choice for advertisers seeking more stability in their advertising campaigns.']}], 'duration': 2341.213, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM2527441.jpg', 'highlights': ['YouTube offers diverse advertising options including pre-roll, mid-roll, end-roll, and native content marketing.', 'Collaborating with influencers on YouTube can expand visibility through cross-promotion.', 'Twitter has 326 million active users per month and is popular among millennials for news consumption.', 'Twitter cards allow attaching rich photos or videos to tweets, driving traffic and engagement to websites.', 'Facebook ads platform generated almost four billion dollars of revenue in one year.', 'Facebook had 2.27 billion users in the third quarter of 2018, indicating a vast potential audience for advertisers.', 'Facebook advertising offers targeted options based on specific interests, demographics, and location.', 'Facebook advertising costs are lower compared to traditional models, providing a cost-effective option for advertisers.', 'Single image ads are the most popular on Facebook, with a size of 1200 by 628 pixels, leading to increased visibility and engagement.', 'Video ads tend to get 10 to 30 percent more views than other forms of ads, making them quite popular for engaging the audience.', 'Lead ads allow obtaining user details like email addresses or phone numbers, syncing with popular CRMs such as Salesforce.', 'Facebook ad objectives include awareness, consideration, and conversion, each targeting different stages of the customer journey.', 'The options available under the consideration ad objective include traffic, engagement, app installs, video views, and lead generation.', 'The reach and frequency ad option provides advertisers with a fixed cost approach for better predictability in delivery and cost.']}, {'end': 6172.987, 'segs': [{'end': 5099.426, 'src': 'embed', 'start': 5071.306, 'weight': 12, 'content': [{'end': 5074.348, 'text': 'So you can see really what ads performs best.', 'start': 5071.306, 'duration': 3.042}, {'end': 5076.329, 'text': "That's the whole idea behind a split test.", 'start': 5074.408, 'duration': 1.921}, {'end': 5080.151, 'text': "So if it's the original sales sale of 25 percent off, then.", 'start': 5076.93, 'duration': 3.221}, {'end': 5082.373, 'text': 'Hey, so be it.', 'start': 5081.432, 'duration': 0.941}, {'end': 5086.937, 'text': 'You know it works because you tested it against another variation.', 'start': 5082.573, 'duration': 4.364}, {'end': 5090.039, 'text': 'And then the great thing about testing, it never ends.', 'start': 5087.157, 'duration': 2.882}, {'end': 5099.426, 'text': 'So if 25% off works over, say, $2, 000 off, then you try something else to see if that will increase sales.', 'start': 5090.179, 'duration': 9.247}], 'summary': 'Split testing helps identify best-performing ads. testing never ends, e.g., 25% off vs. $2000 off.', 'duration': 28.12, 'max_score': 5071.306, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM5071306.jpg'}, {'end': 5189.999, 'src': 'embed', 'start': 5146.451, 'weight': 0, 'content': [{'end': 5150.172, 'text': 'So if you tested the promotion, then go on to the CTA.', 'start': 5146.451, 'duration': 3.721}, {'end': 5159.477, 'text': 'So you could test things like colors and call to actions and imaging and messaging and positioning.', 'start': 5150.652, 'duration': 8.825}, {'end': 5165.42, 'text': 'And you could play around with your target audience and test a segment of a target audience against another.', 'start': 5160.137, 'duration': 5.283}, {'end': 5169.922, 'text': "So there's lots of things you could test when you A-B test.", 'start': 5165.72, 'duration': 4.202}, {'end': 5178.989, 'text': 'The most important thing to note though when you A-B test is you always want to keep in mind what metric you want to measure the test up against.', 'start': 5170.262, 'duration': 8.727}, {'end': 5186.236, 'text': 'So some of the metrics you could use are click-through rate, which is CTR, cost per click, CPC.', 'start': 5179.27, 'duration': 6.966}, {'end': 5189.999, 'text': 'You can use conversion rate, also known as CR, or just clicks.', 'start': 5186.516, 'duration': 3.483}], 'summary': 'A/b test different elements like colors, ctas, and messaging to measure metrics such as ctr, cpc, and cr.', 'duration': 43.548, 'max_score': 5146.451, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM5146451.jpg'}, {'end': 5458.602, 'src': 'embed', 'start': 5431.704, 'weight': 10, 'content': [{'end': 5437.148, 'text': 'And then when we go to choose conversions, remember, we can create a AB split test.', 'start': 5431.704, 'duration': 5.444}, {'end': 5443.292, 'text': "OK, so that's a choice you should always choose because you always want to be testing something.", 'start': 5437.168, 'duration': 6.124}, {'end': 5446.074, 'text': 'OK, in this case, we might want to test the ad.', 'start': 5443.632, 'duration': 2.442}, {'end': 5450.517, 'text': "We might want to test, say, the call to action because we're looking for conversions.", 'start': 5446.094, 'duration': 4.423}, {'end': 5454.8, 'text': 'So it could be as simple as having one ad with a buy more.', 'start': 5450.837, 'duration': 3.963}, {'end': 5458.602, 'text': 'and the other ad that says hey, check out our website.', 'start': 5455.26, 'duration': 3.342}], 'summary': 'Always create ab split test to test ad and call to action for conversions.', 'duration': 26.898, 'max_score': 5431.704, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM5431704.jpg'}, {'end': 5996.805, 'src': 'embed', 'start': 5965.12, 'weight': 5, 'content': [{'end': 5968.963, 'text': 'And so Facebook will, based on your audience,', 'start': 5965.12, 'duration': 3.843}, {'end': 5978.79, 'text': "show your ad in different spots or different placements throughout Facebook based on the people you're trying to target the audience.", 'start': 5968.963, 'duration': 9.827}, {'end': 5982.413, 'text': "okay, so in this case we're targeting both spanish and english.", 'start': 5978.79, 'duration': 3.623}, {'end': 5987.798, 'text': "okay, and we're targeting 13 to 65 year olds who live in the united states.", 'start': 5982.413, 'duration': 5.385}, {'end': 5996.805, 'text': "and so what facebook's going to do then because we have automatic placement set up is they're going to be able to place our ads based on our target audience.", 'start': 5987.798, 'duration': 9.007}], 'summary': 'Facebook will show ads to spanish and english speakers, targeting 13-65 year olds in the us through automatic ad placement.', 'duration': 31.685, 'max_score': 5965.12, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM5965120.jpg'}, {'end': 6131.024, 'src': 'embed', 'start': 6105.514, 'weight': 2, 'content': [{'end': 6111.517, 'text': "So what Facebook's going to do is take into account each conversion that each ad is getting.", 'start': 6105.514, 'duration': 6.003}, {'end': 6119.201, 'text': "And they're going to show that ad that's getting more conversions more often than the ads that aren't getting as many conversions.", 'start': 6111.917, 'duration': 7.284}, {'end': 6128.223, 'text': "okay, so they're optimizing the ad delivery based on how many conversions each ad gets, and there's an option in here as well,", 'start': 6119.921, 'duration': 8.302}, {'end': 6131.024, 'text': 'so you can put a cost control in place.', 'start': 6128.223, 'duration': 2.801}], 'summary': 'Facebook optimizes ad delivery based on conversions and offers cost control.', 'duration': 25.51, 'max_score': 6105.514, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM6105514.jpg'}, {'end': 6181.333, 'src': 'embed', 'start': 6153.333, 'weight': 9, 'content': [{'end': 6160.899, 'text': "So I'm probably going to choose maybe two, three, four, even as high as $5 on a cost per purchase,", 'start': 6153.333, 'duration': 7.566}, {'end': 6165.062, 'text': "because I want to make sure I'm not spending a lot of money just to get a purchase.", 'start': 6160.899, 'duration': 4.163}, {'end': 6169.626, 'text': 'So you have that option available to you to put in as a cost control.', 'start': 6165.442, 'duration': 4.184}, {'end': 6172.987, 'text': 'And here we have a conversion window.', 'start': 6170.785, 'duration': 2.202}, {'end': 6181.333, 'text': 'And so what this conversion window is going to do is, you know, help Facebook optimize your ads a little bit better,', 'start': 6173.667, 'duration': 7.666}], 'summary': 'Optimizing ad costs by setting a $5 cost per purchase and utilizing conversion window for better ad performance', 'duration': 28, 'max_score': 6153.333, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM6153333.jpg'}], 'start': 4868.934, 'title': 'Facebook ad objectives and campaign setup', 'summary': 'Discusses using facebook messenger for engaging with a targeted audience, focusing on conversions, product catalog sales, and store visits. it also covers the use of store visits objective for driving traffic to physical stores, a/b testing in optimizing ad performance, and setting up a facebook ad campaign with audience targeting and split testing.', 'chapters': [{'end': 4975.932, 'start': 4868.934, 'title': 'Facebook messenger for advertisers', 'summary': 'Discusses using facebook messenger as a tool for engaging with a targeted audience and focuses on the objective of conversions, product catalog sales, and store visits, aiming to increase website actions and promote e-commerce products.', 'duration': 106.998, 'highlights': ["Using Messenger for direct engagement with targeted audience Advertisers can utilize Messenger, one of Facebook's most popular features, to directly engage with their targeted audience.", 'Objective of conversions for website actions The objective of conversions aims to increase website actions such as sign-ups, registrations, sales, and downloads.', 'Product catalog sales for promoting e-commerce products Product catalog sales ads help promote e-commerce products, driving traffic to the store and encouraging conversions for specific products or other product categories.', 'Focus on store visits for future sales campaigns Store visits objective is beneficial for future campaigns, particularly when aiming for sales, as it drives potential customers to physical store locations.']}, {'end': 5235.949, 'start': 4975.932, 'title': 'Facebook ads: store visits and a/b testing', 'summary': 'Discusses the use of store visits objective for driving traffic to physical stores, and the importance of a/b testing in optimizing facebook ad performance, including metrics such as click-through rate and conversion rate.', 'duration': 260.017, 'highlights': ['The importance of store visits objective for brick and mortar stores. Store visits objective is used to drive traffic to physical stores, serving as a key strategy for brick and mortar businesses.', 'Explanation of A/B testing and its significance in advertising optimization. A/B testing is crucial for testing different ad variations and identifying the most effective strategies, such as promotions, call to actions, colors, and target audience segments.', 'Metrics used for measuring A/B test performance. Metrics like click-through rate (CTR), cost per click (CPC), and conversion rate (CR) are essential for evaluating the success of A/B testing and determining the winning ad variation.']}, {'end': 5694.903, 'start': 5236.549, 'title': 'Facebook ad objectives', 'summary': 'Discusses the three marketing objectives - awareness, consideration, and conversion - on facebook, emphasizing the options and steps involved in setting up a campaign, including choosing objectives, a-b split tests, adding conversion pixels, and setting up offers.', 'duration': 458.354, 'highlights': ['The chapter discusses the three marketing objectives - awareness, consideration, and conversion - on Facebook. It explains the options available for marketers to choose from when setting up a campaign, providing a comprehensive understanding of the marketing objectives on Facebook.', 'Emphasizes the options and steps involved in setting up a campaign, including choosing objectives, A-B split tests, adding conversion pixels, and setting up offers. It highlights the importance of various steps in setting up a campaign, such as A-B split tests, adding conversion pixels, and setting up offers, providing insights into the process of creating an effective Facebook ad campaign.', 'Explains the concept of A-B split tests and the importance of adding a conversion pixel to track conversions on the website. It details the process of A-B split tests and the significance of adding a conversion pixel to track website conversions, providing a clear understanding of these essential aspects in Facebook ad campaigns.']}, {'end': 6172.987, 'start': 5695.871, 'title': 'Facebook ad campaign setup', 'summary': 'Explains the process of setting up a facebook ad campaign, detailing the steps from creating an offer to defining audience targeting, placements, and delivery optimization, emphasizing the importance of split testing and automatic placements.', 'duration': 477.116, 'highlights': ['The chapter emphasizes the importance of split testing and offers to incentivize conversions, highlighting the key role of split testing in optimizing ad performance. split testing, incentivize conversions', 'It explains the process of defining audience targeting, including creating custom and lookalike audiences, selecting locations, age, gender, language, interests, behaviors, and connections, providing a comprehensive guide to targeting options. custom audience, lookalike audience, targeting options', 'It emphasizes the significance of automatic placements for ads, recommended by Facebook, while cautioning about the potential limitations of manually selecting placements, providing insights into optimizing ad delivery. automatic placements, optimizing ad delivery']}], 'duration': 1304.053, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM4868934.jpg', 'highlights': ['Using Messenger for direct engagement with targeted audience', 'Objective of conversions for website actions', 'Product catalog sales for promoting e-commerce products', 'Focus on store visits for future sales campaigns', 'The importance of store visits objective for brick and mortar stores', 'Explanation of A/B testing and its significance in advertising optimization', 'Metrics used for measuring A/B test performance', 'The chapter discusses the three marketing objectives - awareness, consideration, and conversion - on Facebook', 'Emphasizes the options and steps involved in setting up a campaign', 'Explains the concept of A-B split tests and the importance of adding a conversion pixel to track conversions on the website', 'The chapter emphasizes the importance of split testing and offers to incentivize conversions', 'It explains the process of defining audience targeting, including creating custom and lookalike audiences, selecting locations, age, gender, language, interests, behaviors, and connections', 'It emphasizes the significance of automatic placements for ads, recommended by Facebook, while cautioning about the potential limitations of manually selecting placements']}, {'end': 7433.735, 'segs': [{'end': 6643.42, 'src': 'embed', 'start': 6621.117, 'weight': 4, 'content': [{'end': 6630.404, 'text': 'your campaign is set up based on these three steps Choose from over 300 in-demand skills and get access to 1000 plus hours of video content for free.', 'start': 6621.117, 'duration': 9.287}, {'end': 6632.187, 'text': 'Visit SkillUp by Simply Learn.', 'start': 6630.565, 'duration': 1.622}, {'end': 6634.79, 'text': 'Click on the link in the description to know more.', 'start': 6632.507, 'duration': 2.283}, {'end': 6639.797, 'text': "Okay, so let's review with some do's and don'ts of Facebook.", 'start': 6634.81, 'duration': 4.987}, {'end': 6643.42, 'text': 'So we mentioned the types of ad that Facebook has.', 'start': 6640.117, 'duration': 3.303}], 'summary': 'Skillup offers 300+ skills, 1000+ hours of free video content. learn more at skillup by simply learn.', 'duration': 22.303, 'max_score': 6621.117, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM6621117.jpg'}, {'end': 6968.236, 'src': 'embed', 'start': 6934.959, 'weight': 1, 'content': [{'end': 6936.14, 'text': "Don't be inconsistent.", 'start': 6934.959, 'duration': 1.181}, {'end': 6938.821, 'text': "don't confuse the audience, you know.", 'start': 6936.52, 'duration': 2.301}, {'end': 6941.882, 'text': 'be consistent with your imagery as well as your messaging, okay.', 'start': 6938.821, 'duration': 3.061}, {'end': 6945.964, 'text': "so those are some of the don'ts, you things you want to stay away from when you're advertising.", 'start': 6941.882, 'duration': 4.082}, {'end': 6952.186, 'text': "today we're going to cover a number of tips to help you gain a better advantage on advertising on facebook.", 'start': 6945.964, 'duration': 6.222}, {'end': 6955.928, 'text': "so let's get right to it with tip number one.", 'start': 6952.466, 'duration': 3.462}, {'end': 6960.871, 'text': 'and with tip number one, not all advertisements need to sell something.', 'start': 6955.928, 'duration': 4.943}, {'end': 6963.313, 'text': 'so remember, you have different objectives.', 'start': 6960.871, 'duration': 2.442}, {'end': 6968.236, 'text': 'on facebook, you can advertise an event, you can promote a customer story,', 'start': 6963.313, 'duration': 4.923}], 'summary': 'Be consistent in imagery and messaging. different objectives for facebook ads.', 'duration': 33.277, 'max_score': 6934.959, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM6934959.jpg'}, {'end': 7360.822, 'src': 'embed', 'start': 7326.591, 'weight': 0, 'content': [{'end': 7328.572, 'text': "You want to place your ad where you're going to get eyeballs.", 'start': 7326.591, 'duration': 1.981}, {'end': 7334.178, 'text': 'So tip five, Facebook ads also offer you the option to advertise on Instagram.', 'start': 7328.812, 'duration': 5.366}, {'end': 7336.321, 'text': 'So you have that option available to you.', 'start': 7334.218, 'duration': 2.103}, {'end': 7343.169, 'text': 'As I mentioned in tip four, you have the option to advertise through stories, carousel ads, photo ads, and video ads.', 'start': 7336.401, 'duration': 6.768}, {'end': 7346.773, 'text': "So again, that's all part of the ad setup.", 'start': 7343.189, 'duration': 3.584}, {'end': 7353.898, 'text': "When you go to choose your placements here you got instagram feed, you're gonna instagram stories and again with both of those placements.", 'start': 7346.953, 'duration': 6.945}, {'end': 7360.822, 'text': 'on instagram you can work with several different types of ads, including that carousel ad, including that video ad.', 'start': 7353.898, 'duration': 6.924}], 'summary': 'Facebook ads offer instagram advertising with various ad formats and placements.', 'duration': 34.231, 'max_score': 7326.591, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM7326591.jpg'}], 'start': 6173.667, 'title': 'Maximizing facebook ad performance', 'summary': 'Emphasizes the effectiveness of video ads on facebook, highlighting their potential for engagement, reach, and performance over image ads. it provides tips for ad placement and utilizing instagram, with a focus on the news feed and instagram feed. additionally, it includes an analysis of an ad by new scientist, exemplifying the use of attention-grabbing content and promotions in single image ads.', 'chapters': [{'end': 6330.256, 'start': 6173.667, 'title': 'Facebook ad setup and optimization', 'summary': 'Discusses setting up facebook ads, including options for ad scheduling, a-b split testing, and ad format selection, as well as the importance of adding compelling headlines and descriptions for ad content.', 'duration': 156.589, 'highlights': ['The chapter discusses setting up Facebook ads, including options for ad scheduling, A-B split testing, and ad format selection.', 'It explains the significance of adding compelling headlines and descriptions for ad content to grab attention and support the ad.', 'Facebook optimization of ads is based on the number of conversions within the conversion window, improving ad performance.', 'The options for ad format on Facebook include carousel, single image, video, and collection of images, providing various choices for ad content.', 'The A-B split testing feature allows setting a budget and schedule for ads, providing the opportunity to run tests immediately or at a specific date for a specific period of time.']}, {'end': 6868.906, 'start': 6330.256, 'title': 'Setting up facebook ad campaign', 'summary': "Covers the step-by-step process of setting up a facebook ad campaign, including a-b testing, ad variations, and do's and don'ts, emphasizing the importance of aligning messaging and targeting the appropriate audience.", 'duration': 538.65, 'highlights': ["The chapter covers the step-by-step process of setting up a Facebook ad campaign, including A-B testing, ad variations, and do's and don'ts. It provides a comprehensive guide to setting up a Facebook ad campaign, emphasizing the importance of A-B testing, ad variations, and key do's and don'ts for effective ad creation.", "Emphasizes the importance of aligning messaging and targeting the appropriate audience. It highlights the significance of aligning ad messaging with the audience's funnel stage and the importance of altering reach to target the appropriate audience for effective ad performance.", 'Recommends using engaging videos and imagery for higher engagement. It recommends utilizing engaging videos and imagery, such as carousel ads and video ads, to maximize engagement and take advantage of the various features available within Facebook ads.']}, {'end': 7140.679, 'start': 6869.366, 'title': 'Facebook advertising tips', 'summary': 'Discusses the importance of proofreading ads for awareness campaigns, aligning objectives with ad content, leveraging facebook messenger for direct communication with the audience, and utilizing engaging video advertisements to drive awareness and sales on facebook.', 'duration': 271.313, 'highlights': ["Proofreading ads is crucial for awareness campaigns to ensure consistent and grammatically correct messaging, as it's the first exposure to the product or service.", 'Aligning ad objectives with desired audience actions is essential on Facebook, where ads can serve various purposes like promoting events, customer stories, website traffic, or app downloads.', 'Leveraging Facebook Messenger for advertising allows direct communication with the audience, addressing their concerns and engaging them personally.', 'Utilizing video advertisements on Facebook is highly recommended due to their engaging nature, ease of creation, and effectiveness in driving awareness and sales.']}, {'end': 7433.735, 'start': 7140.679, 'title': 'Maximizing facebook ad performance', 'summary': 'Emphasizes the effectiveness of video ads on facebook, highlighting their potential for engagement, reach, and performance over image ads, while providing tips for ad placement and utilizing instagram, with a focus on the news feed and instagram feed. the chapter also includes an analysis of an ad by new scientist, exemplifying the use of attention-grabbing content and promotions in single image ads.', 'duration': 293.056, 'highlights': ['Video ads outperform traditional Facebook image ads Video ads on Facebook tend to outperform traditional image ads, carousel, or presentation mode, resulting in higher engagement and reach.', 'Recommendation for ad placement on Facebook and Instagram Emphasizes the importance of strategic ad placement on Facebook, including the news feed and Instagram, with the recommendation to consider auto placement or specific selection based on target audience and engagement.', 'Analysis of New Scientist ad Provides an analysis of an ad by New Scientist, highlighting the use of attention-grabbing content and promotional offers in single image ads, with a focus on countering the concept of fake news.']}], 'duration': 1260.068, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM6173667.jpg', 'highlights': ['Video ads on Facebook outperform traditional image ads, carousel, or presentation mode, resulting in higher engagement and reach.', 'The chapter discusses setting up Facebook ads, including options for ad scheduling, A-B split testing, and ad format selection.', 'Utilizing video advertisements on Facebook is highly recommended due to their engaging nature, ease of creation, and effectiveness in driving awareness and sales.', 'The options for ad format on Facebook include carousel, single image, video, and collection of images, providing various choices for ad content.', 'Emphasizes the importance of aligning messaging and targeting the appropriate audience.']}, {'end': 8925.375, 'segs': [{'end': 7856.215, 'src': 'embed', 'start': 7829.171, 'weight': 4, 'content': [{'end': 7835.159, 'text': "And so, of all the tips we've talked about, this particular ad takes into account a lot of them, okay?", 'start': 7829.171, 'duration': 5.988}, {'end': 7839.104, 'text': "So this is again they're using multiple images in this ad here.", 'start': 7835.199, 'duration': 3.905}, {'end': 7841.107, 'text': "So again, what they're doing?", 'start': 7839.264, 'duration': 1.843}, {'end': 7849.972, 'text': "promotion. they're offering up a $30 off promotion here and what they're asking you to do is sign up to get that $30 off.", 'start': 7841.107, 'duration': 8.865}, {'end': 7851.873, 'text': 'so you could see the call to action.', 'start': 7849.972, 'duration': 1.901}, {'end': 7856.215, 'text': 'we already mentioned that on one of our tips, the call to action matches the ad.', 'start': 7851.873, 'duration': 4.342}], 'summary': 'An ad offering $30 off, utilizing multiple images and matching call-to-action.', 'duration': 27.044, 'max_score': 7829.171, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM7829171.jpg'}, {'end': 8725.97, 'src': 'embed', 'start': 8696.323, 'weight': 0, 'content': [{'end': 8699.586, 'text': 'So, by putting this into your ad copy,', 'start': 8696.323, 'duration': 3.263}, {'end': 8707.612, 'text': "we're hoping your prospects are more inclined to buy your product due to that fear that they're not gonna be one of the first 100 registrations,", 'start': 8699.586, 'duration': 8.026}, {'end': 8714.738, 'text': 'okay?. So it allows you to really put some sense of urgency in the ad to get somebody to react.', 'start': 8707.612, 'duration': 7.126}, {'end': 8717.24, 'text': "so that's what we mean by you know scarcity.", 'start': 8714.738, 'duration': 2.502}, {'end': 8722.627, 'text': 'okay. so by doing so it could affect the long-term credibility.', 'start': 8717.24, 'duration': 5.387}, {'end': 8725.97, 'text': "you know we don't want to come across as fear-mongering by any means.", 'start': 8722.627, 'duration': 3.343}], 'summary': 'Using scarcity in ad copy can create urgency and drive reactions, but it must be balanced to maintain credibility.', 'duration': 29.647, 'max_score': 8696.323, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM8696323.jpg'}, {'end': 8798.422, 'src': 'embed', 'start': 8769.247, 'weight': 5, 'content': [{'end': 8773.151, 'text': 'Tip number 20, keep track of your ad relevance scores.', 'start': 8769.247, 'duration': 3.904}, {'end': 8775.973, 'text': 'So your ads do get scored.', 'start': 8773.251, 'duration': 2.722}, {'end': 8778.916, 'text': 'So the score ranges from 1 to 10.', 'start': 8776.113, 'duration': 2.803}, {'end': 8785.498, 'text': "OK, so what that score does is it's an indicator to signify the quality and engagement levels.", 'start': 8778.916, 'duration': 6.582}, {'end': 8793.24, 'text': "So, you know, if your score is between one and six, then the ad isn't reaching the relevant audience and your audience isn't reacting to it.", 'start': 8785.518, 'duration': 7.722}, {'end': 8798.422, 'text': 'However, if your relevant score is between seven and ten,', 'start': 8793.4, 'duration': 5.022}], 'summary': 'Track ad relevance scores (1-10) to gauge quality and engagement levels.', 'duration': 29.175, 'max_score': 8769.247, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM8769247.jpg'}, {'end': 8839.57, 'src': 'embed', 'start': 8812.872, 'weight': 2, 'content': [{'end': 8817.776, 'text': "So it all starts with making sure you're reaching your audience with your ad.", 'start': 8812.872, 'duration': 4.904}, {'end': 8824.761, 'text': "When your ad is reaching your audience and you're doing A-B testing, your audience is going to react to one of those two ads.", 'start': 8817.916, 'duration': 6.845}, {'end': 8826.863, 'text': "So that's always going to help your relevance score.", 'start': 8824.781, 'duration': 2.082}, {'end': 8829.285, 'text': 'So keep an eye on that relevance score.', 'start': 8827.023, 'duration': 2.262}, {'end': 8836.829, 'text': "Okay, so let's take another break here and let's take a look at an ad here by Blue Bottle Coffee.", 'start': 8829.485, 'duration': 7.344}, {'end': 8839.57, 'text': "Okay, so I'm a big coffee drinker myself.", 'start': 8836.849, 'duration': 2.721}], 'summary': 'Reaching the audience and a-b testing impact relevance scores; blue bottle coffee ad is discussed.', 'duration': 26.698, 'max_score': 8812.872, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM8812872.jpg'}], 'start': 7433.815, 'title': 'Facebook ad strategies and optimization', 'summary': 'Covers facebook ad tips, a-b testing importance, lookalike audiences, image usage, holiday season planning, and effective strategies, aiming to boost ad relevance, click-through rates, and capitalize on increased sales opportunities.', 'chapters': [{'end': 7685.056, 'start': 7433.815, 'title': 'Facebook ad tips and best practices', 'summary': 'Discusses the importance of a-b testing in facebook ads, stressing the need to continuously test different elements such as call to action, messaging, and ad format to find out what works best for the audience, leading to positive returns.', 'duration': 251.241, 'highlights': ['A-B testing is essential in Facebook ads to continuously test and improve ad performance. The chapter emphasizes the significance of A-B testing in Facebook ads to identify what works best with the audience, leading to positive returns.', 'Continuous testing of different elements like call to action, messaging, and ad format is crucial for optimizing ad performance. The chapter stresses the need to continuously test various elements such as call to action, messaging, and ad format to find out what resonates best with the audience, ultimately leading to improved ad performance.', "Choosing an appropriate call to action that aligns with the ad's objective is vital for attracting potential customers. The chapter highlights the importance of selecting a call to action that aligns with the ad's objective to attract potential customers, emphasizing the significance of using a relevant call to action for better ad performance.", "Selecting the right audience based on the ad's objective, such as website visits or conversions, is crucial for ad effectiveness. The chapter emphasizes the importance of choosing the right audience based on the ad's objective, such as website visits or conversions, to ensure ad effectiveness and align the audience with the ad's intended goal."]}, {'end': 7977.172, 'start': 7685.076, 'title': 'Facebook ads optimization tips', 'summary': 'Discusses the benefits of creating lookalike audiences on facebook to reach a target audience and increase ad relevance, using the golden point rule to position ad imagery, and the importance of placing the product on the right side of the creative based on a study on user reactions.', 'duration': 292.096, 'highlights': ['Create lookalike audiences to reach a target audience similar to the existing one, increasing ad relevance and engagement. Facebook uses customer data to create an audience similar to the one being advertised to, increasing the chances of engagement with the ad.', 'Utilize the golden point rule to position the main subject of the ad at the cross sections of drawn lines, encouraging user focus and engagement. Dividing the ad creative into nine equally sized boxes and positioning the main subject at the cross sections of the drawn lines encourages user focus and engagement with the ad.', 'Place the product on the right side of the creative based on a study on user reactions, as users tend to react more positively when the product is on the right side. Based on a study, users tend to react more positively when the product is placed on the right side of the ad creative, influencing package evaluation and user perception.']}, {'end': 8204.12, 'start': 7977.572, 'title': 'Effective image usage in ads', 'summary': 'Emphasizes the importance of using high-quality, clean images with minimal text overlay in ads to grab attention and increase click-through rates, citing examples of successful ad creatives from nike and coca-cola.', 'duration': 226.548, 'highlights': ["Nike's ad creative strategy for a running shoe, utilizing attention-grabbing images with complementary colors and placing the shoe as the central focal point, effectively grabbing viewers' attention. Nike's ad creatively showcases a running shoe against a vibrant background, using complementary colors to make the image attention-grabbing.", 'The recommendation to use images of people benefiting from the product, as demonstrated in the Coca-Cola ad, to create more engaging and attention-grabbing content. The chapter advises using images of people benefiting from the product, as seen in the Coca-Cola ad, to create more engaging and attention-grabbing content.', 'Emphasizing the need for using high-quality, well-lit images and avoiding clip art or low-resolution images to create more realistic and attention-grabbing ad creatives. The importance of using high-quality, well-lit images and avoiding clip art or low-resolution images to create more realistic and attention-grabbing ad creatives is highlighted.']}, {'end': 8445.831, 'start': 8204.54, 'title': 'Optimizing ad creatives and holiday season planning', 'summary': 'Discusses the importance of experimenting with advertisement creatives and planning campaigns for the holiday season, emphasizing the need to refresh ad text and images and align ad campaigns with the holiday season to capitalize on increased sales opportunities.', 'duration': 241.291, 'highlights': ['Experiment with advertisement creatives and refresh ad text and images to prevent ad fatigue and improve engagement. The chapter emphasizes the importance of regularly updating ad creatives and text to prevent ad fatigue and maintain engagement, especially when targeting the same audience multiple times.', 'Plan ad campaigns for the holiday season to capitalize on increased sales opportunities. It is highlighted that planning ad campaigns for the holiday season, particularly around Christmas, can significantly increase sales and conversions as people are in the mood for shopping during this time.']}, {'end': 8925.375, 'start': 8445.971, 'title': 'Effective facebook ad strategies', 'summary': 'Provides tips on optimizing facebook ad strategies, including shortening retargeting time, altering ad copy hooks, responding to lead ad responses promptly, adding scarcity to ads, and monitoring ad relevance scores to reach the appropriate audience and increase interactions.', 'duration': 479.404, 'highlights': ['20 Keep track of your ad relevance scores.', '19 Add scarcity to your advertisements.', '18 Keep altering the hook of your ad copy.', '16 Shorten the amount of time between retargeting your audience.', '17 Respond to lead ad responses as soon as possible.']}], 'duration': 1491.56, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM7433815.jpg', 'highlights': ['A-B testing is essential to continuously test and improve ad performance.', 'Continuous testing of different elements like call to action, messaging, and ad format is crucial for optimizing ad performance.', "Choosing an appropriate call to action that aligns with the ad's objective is vital for attracting potential customers.", "Selecting the right audience based on the ad's objective, such as website visits or conversions, is crucial for ad effectiveness.", 'Create lookalike audiences to reach a target audience similar to the existing one, increasing ad relevance and engagement.', 'Utilize the golden point rule to position the main subject of the ad at the cross sections of drawn lines, encouraging user focus and engagement.', 'Place the product on the right side of the creative based on a study on user reactions, as users tend to react more positively when the product is on the right side.', "Nike's ad creative strategy for a running shoe, utilizing attention-grabbing images with complementary colors and placing the shoe as the central focal point, effectively grabbing viewers' attention.", 'The recommendation to use images of people benefiting from the product, as demonstrated in the Coca-Cola ad, to create more engaging and attention-grabbing content.', 'Emphasizing the need for using high-quality, well-lit images and avoiding clip art or low-resolution images to create more realistic and attention-grabbing ad creatives.', 'Experiment with advertisement creatives and refresh ad text and images to prevent ad fatigue and improve engagement.', 'Plan ad campaigns for the holiday season to capitalize on increased sales opportunities.']}, {'end': 10676.693, 'segs': [{'end': 9185.817, 'src': 'embed', 'start': 9160.529, 'weight': 7, 'content': [{'end': 9170.013, 'text': 'tip 23 use exclusion marketing to improve your facebook return on investment by not including people who have already taken the action desired by you.', 'start': 9160.529, 'duration': 9.484}, {'end': 9173.435, 'text': 'okay, so this is a very key feature here.', 'start': 9170.013, 'duration': 3.422}, {'end': 9183.417, 'text': "So if we've already advertised and people have reacted to our ad and has subscribed they have subscribed then we don't want to target that person again.", 'start': 9173.895, 'duration': 9.522}, {'end': 9185.817, 'text': "So that's what exclusion marketing is.", 'start': 9183.637, 'duration': 2.18}], 'summary': 'Use exclusion marketing to improve facebook roi by not targeting people who have already taken the desired action.', 'duration': 25.288, 'max_score': 9160.529, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM9160529.jpg'}, {'end': 9263.374, 'src': 'embed', 'start': 9235.081, 'weight': 10, 'content': [{'end': 9237.322, 'text': 'So keep your eye on important metrics.', 'start': 9235.081, 'duration': 2.241}, {'end': 9240.244, 'text': 'What are those metrics? You know, those are going to be KPIs.', 'start': 9237.522, 'duration': 2.722}, {'end': 9249.109, 'text': 'KPIs are key performance indicators and KPIs differentiate from metrics because KPIs are related to business goals.', 'start': 9240.304, 'duration': 8.805}, {'end': 9252.31, 'text': 'So track the right metrics for your business.', 'start': 9249.509, 'duration': 2.801}, {'end': 9254.331, 'text': 'What are the right metrics for your business?', 'start': 9252.59, 'duration': 1.741}, {'end': 9260.913, 'text': "More than likely it's going to be conversions or conversion rate, but you could be running a brand awareness campaign,", 'start': 9254.551, 'duration': 6.362}, {'end': 9263.374, 'text': 'just like Blue Bottle Coffee did.', 'start': 9260.913, 'duration': 2.461}], 'summary': 'Track kpis related to business goals, such as conversions and brand awareness.', 'duration': 28.293, 'max_score': 9235.081, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM9235081.jpg'}, {'end': 9367.912, 'src': 'embed', 'start': 9339.674, 'weight': 12, 'content': [{'end': 9344.176, 'text': "okay, so if it's reach, am i reaching the full amount of people possible,", 'start': 9339.674, 'duration': 4.502}, {'end': 9349.019, 'text': "if i'm running a brand awareness campaign or it could be some other metric like conversions?", 'start': 9344.176, 'duration': 4.843}, {'end': 9353.042, 'text': 'So we want to be able to align the right metric with the right ad.', 'start': 9349.099, 'duration': 3.943}, {'end': 9359.386, 'text': "Tip 25, take advantage of Facebook's location tracking tool for your advertisements.", 'start': 9353.242, 'duration': 6.144}, {'end': 9367.912, 'text': 'So Facebook allows us to advertise up to 25 countries with different states, provinces, cities, districts, and zip codes.', 'start': 9359.466, 'duration': 8.446}], 'summary': "Align ad metrics with objectives. use facebook's location tracking tool for ads in 25+ countries.", 'duration': 28.238, 'max_score': 9339.674, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM9339674.jpg'}, {'end': 9665.806, 'src': 'embed', 'start': 9637.303, 'weight': 4, 'content': [{'end': 9640.425, 'text': "We're going to talk about some ways to create high quality videos.", 'start': 9637.303, 'duration': 3.122}, {'end': 9649.573, 'text': 'So the importance of user engagement, just as I showed you with the machine learning basics video all the shares, all the commenting,', 'start': 9640.806, 'duration': 8.767}, {'end': 9651.254, 'text': 'all the views and subscriptions.', 'start': 9649.573, 'duration': 1.681}, {'end': 9653.696, 'text': "Then we're going to get into how to promote your content.", 'start': 9651.515, 'duration': 2.181}, {'end': 9658.08, 'text': "And then we're going to just review a little checklist for you and sum it all up.", 'start': 9653.916, 'duration': 4.164}, {'end': 9661.022, 'text': "So let's get started with keyword research.", 'start': 9658.3, 'duration': 2.722}, {'end': 9665.806, 'text': 'So basically what we want to do is center our keywords just like our website.', 'start': 9661.282, 'duration': 4.524}], 'summary': 'Discussing video engagement, promotion, and keyword research for high-quality content.', 'duration': 28.503, 'max_score': 9637.303, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM9637303.jpg'}, {'end': 9717.43, 'src': 'embed', 'start': 9674.953, 'weight': 3, 'content': [{'end': 9683.518, 'text': "So if we have somebody who states YouTube is the world's second most well-known engine, well, it is because it's right behind google.", 'start': 9674.953, 'duration': 8.565}, {'end': 9685.639, 'text': "it's not a search engine per se.", 'start': 9683.518, 'duration': 2.121}, {'end': 9687.339, 'text': "it's a video platform.", 'start': 9685.639, 'duration': 1.7}, {'end': 9691.421, 'text': "but if it was a search engine, it'd probably be second right behind google.", 'start': 9687.339, 'duration': 4.082}, {'end': 9694.502, 'text': 'so youtube is pretty popular.', 'start': 9691.421, 'duration': 3.081}, {'end': 9702.445, 'text': 'majority people use youtube search every day to watch videos on a number of different topics, so they can find these videos in google.', 'start': 9694.502, 'duration': 7.943}, {'end': 9708.327, 'text': "but because youtube's so powerful and so popular, people go directly right into youtube for their searches.", 'start': 9702.445, 'duration': 5.882}, {'end': 9717.43, 'text': 'and so the whole idea behind youtube being the second most well-known search engine is centered around keywords.', 'start': 9708.627, 'duration': 8.803}], 'summary': "Youtube is the world's 2nd most popular search engine, with majority of people using it daily for video searches.", 'duration': 42.477, 'max_score': 9674.953, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM9674953.jpg'}, {'end': 10217.503, 'src': 'embed', 'start': 10188.747, 'weight': 8, 'content': [{'end': 10195.213, 'text': "In this case, I'm using vidIQ to give me some information about the video tags for a particular video.", 'start': 10188.747, 'duration': 6.466}, {'end': 10202.556, 'text': 'So according to an industry study, using keywords and video tags will help you rank well on YouTube.', 'start': 10195.413, 'duration': 7.143}, {'end': 10206.898, 'text': 'So you have to use keywords and video tags if you want your video to rank.', 'start': 10202.716, 'duration': 4.182}, {'end': 10208.159, 'text': "There's been a lot of studies.", 'start': 10206.958, 'duration': 1.201}, {'end': 10217.503, 'text': "YouTube is so popular and videos are so prominent in today's world where, if you have videos and you're going to upload them to YouTube,", 'start': 10208.179, 'duration': 9.324}], 'summary': 'Using keywords and video tags can help videos rank well on youtube, as supported by industry studies.', 'duration': 28.756, 'max_score': 10188.747, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM10188747.jpg'}, {'end': 10357.081, 'src': 'embed', 'start': 10328.939, 'weight': 0, 'content': [{'end': 10332.301, 'text': "So that's the way to go about aligning your keywords.", 'start': 10328.939, 'duration': 3.362}, {'end': 10341.948, 'text': "You want keywords that are high volume, low competition, are relevant and you want to choose that one keyword that is really what the content's about.", 'start': 10332.501, 'duration': 9.447}, {'end': 10344.891, 'text': 'and then those secondary keywords that support the primary.', 'start': 10341.948, 'duration': 2.943}, {'end': 10351.396, 'text': 'so if you have a machine learning video, you could choose your primary keyword, as in this case, the machine learning basics video.', 'start': 10344.891, 'duration': 6.505}, {'end': 10357.081, 'text': 'So well chosen keywords help you rank well on YouTube, just like the machine learning basics.', 'start': 10351.576, 'duration': 5.505}], 'summary': "Choose high volume, low competition, relevant keywords to rank well on youtube, like 'machine learning basics.'", 'duration': 28.142, 'max_score': 10328.939, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM10328939.jpg'}], 'start': 8925.375, 'title': 'Using emojis, maximizing facebook ads, and optimizing video keywords', 'summary': 'Discusses the significance of using emojis in ad copy for competitive advantage, maximizing facebook ad effectiveness through utm parameters and exclusion marketing, and optimizing youtube video ranking and visibility through keyword research and strategic tagging, highlighting the impact on engagement and visibility.', 'chapters': [{'end': 8985.754, 'start': 8925.375, 'title': 'Using emojis in ad copy', 'summary': 'Discusses the importance of using emojis in ad copy, highlighting how they can make the message stick out and resonate with people, thus giving the ad a competitive advantage over others.', 'duration': 60.379, 'highlights': ['Emojis can help make the message stick out and resonate with people, giving the ad a competitive advantage over others.', 'Using emojis in ad copy can help align fun and relevant emojis with the messaging, such as thumbs up and graduation emojis.', 'It is noted that if the competition is not using emojis, adding emojis in ad copy can provide a significant advantage.']}, {'end': 9405.251, 'start': 8985.754, 'title': 'Maximizing facebook advertising effectiveness', 'summary': "Discusses the importance of using utm parameters in facebook advertising to track campaigns in google analytics, exclusion marketing to improve roi, tracking the right metrics for business goals, and taking advantage of facebook's location tracking tool for advertisements.", 'duration': 419.497, 'highlights': ['Use UTM parameters to track Facebook ad campaigns in Google Analytics for better performance measurement and targeting. By using UTM parameters, such as campaign source, medium, and campaign name, marketers can track the effectiveness of Facebook ad campaigns in Google Analytics and measure key metrics like traffic sources, conversion rates, and campaign performance.', 'Implement exclusion marketing to avoid targeting individuals who have already taken the desired action, improving ad performance and ROI. Exclusion marketing allows advertisers to focus on individuals who have not yet converted, enhancing targeting precision and preventing redundant ad exposure, ultimately leading to better ad performance and return on investment.', 'Track the right metrics aligned with business goals using KPIs like conversions, click-through rates, reach, and post engagement to measure campaign effectiveness. Adopting key performance indicators (KPIs) such as conversions, click-through rates, and post engagement allows advertisers to measure the success of their Facebook ad campaigns based on specific business goals and objectives, ensuring the alignment of metrics with campaign performance evaluation.', "Leverage Facebook's location tracking tool to target specific areas, including competitor locations, for more targeted and effective advertising. Facebook's location tracking tool enables advertisers to target specific geographic areas, including competitor locations, and tailor advertisements to potential customers based on location, allowing for more precise targeting and the potential to attract competitors' customers with better offers."]}, {'end': 9933.418, 'start': 9405.251, 'title': 'Optimizing ad messaging and youtube video ranking', 'summary': 'Discusses the importance of ad messaging and brand promotion, emphasizing the role of messaging in ad effectiveness, and provides insights and strategies for ranking videos on youtube, including keyword research, user engagement, and promotion. it also highlights the success of ranking several videos and its impact on engagement.', 'duration': 528.167, 'highlights': ["Grammarly's ad focuses on messaging and brand promotion, lacking a clear call to action, but emphasizing the impact of their browser extension on users' lives.", 'The chapter provides examples of videos ranking on YouTube, with metrics showing engagement, such as subscribers, views, likes, and comments, to emphasize the importance of audience interaction in video ranking.', "The importance of keyword research for YouTube video ranking is emphasized, including utilizing search suggestions and analyzing competitors' keywords to align video content with popular search terms.", 'Strategies for optimizing YouTube video ranking are outlined, including creating high-quality content, promoting user engagement, and aligning content with popular search keywords, similar to SEO for web pages.']}, {'end': 10676.693, 'start': 9933.618, 'title': 'Optimizing video keywords for youtube', 'summary': 'Outlines the importance of using keywords and video tags to optimize videos for youtube, including methods such as examining page sources, using chrome extensions, and aligning keywords with the video content, which can significantly impact ranking and visibility on both youtube and google.', 'duration': 743.075, 'highlights': ["Using keywords and video tags to optimize videos for YouTube is crucial for ranking and visibility, as indicated by industry studies and the prominence of videos in today's world. According to an industry study, using keywords and video tags will help you rank well on YouTube, and videos are so prominent in today's world.", 'Methods such as examining page sources, using Chrome extensions like vidIQ and TubeBuddy, and aligning keywords with the video content are effective ways to understand and implement relevant keywords for video optimization. Examining page sources, using Chrome extensions like vidIQ and TubeBuddy, and aligning keywords with the video content are effective methods to understand and implement relevant keywords for video optimization.', 'The importance of choosing keywords with high search volume, low competition, and relevancy, as well as using primary and secondary keywords to define and support the video content, is emphasized for effective keyword optimization. Choosing keywords with high search volume, low competition, and relevancy, as well as using primary and secondary keywords to define and support the video content, is crucial for effective keyword optimization.', "Incorporating target keywords in the video title and utilizing terms like 'tutorial' or 'how to' for educational content can significantly impact the video's ranking and click-through rates. Incorporating target keywords in the video title and utilizing terms like 'tutorial' or 'how to' for educational content can significantly impact the video's ranking and click-through rates.", "Google ranks videos with keywords like 'how to' or 'tutorial' higher, indicating the significance of using instructional terms in the video title to improve ranking. Google ranks videos with keywords like 'how to' or 'tutorial' higher, indicating the significance of using instructional terms in the video title to improve ranking."]}], 'duration': 1751.318, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM8925375.jpg', 'highlights': ['Emojis can help make the message stick out and resonate with people, giving the ad a competitive advantage over others.', 'Using emojis in ad copy can help align fun and relevant emojis with the messaging, such as thumbs up and graduation emojis.', 'It is noted that if the competition is not using emojis, adding emojis in ad copy can provide a significant advantage.', 'Use UTM parameters to track Facebook ad campaigns in Google Analytics for better performance measurement and targeting.', 'Implement exclusion marketing to avoid targeting individuals who have already taken the desired action, improving ad performance and ROI.', 'Track the right metrics aligned with business goals using KPIs like conversions, click-through rates, reach, and post engagement to measure campaign effectiveness.', "Leverage Facebook's location tracking tool to target specific areas, including competitor locations, for more targeted and effective advertising.", 'The chapter provides examples of videos ranking on YouTube, with metrics showing engagement, such as subscribers, views, likes, and comments, to emphasize the importance of audience interaction in video ranking.', "The importance of keyword research for YouTube video ranking is emphasized, including utilizing search suggestions and analyzing competitors' keywords to align video content with popular search terms.", 'Strategies for optimizing YouTube video ranking are outlined, including creating high-quality content, promoting user engagement, and aligning content with popular search keywords, similar to SEO for web pages.', "Using keywords and video tags to optimize videos for YouTube is crucial for ranking and visibility, as indicated by industry studies and the prominence of videos in today's world.", 'Methods such as examining page sources, using Chrome extensions like vidIQ and TubeBuddy, and aligning keywords with the video content are effective ways to understand and implement relevant keywords for video optimization.', 'The importance of choosing keywords with high search volume, low competition, and relevancy, as well as using primary and secondary keywords to define and support the video content, is emphasized for effective keyword optimization.', "Incorporating target keywords in the video title and utilizing terms like 'tutorial' or 'how to' for educational content can significantly impact the video's ranking and click-through rates.", "Google ranks videos with keywords like 'how to' or 'tutorial' higher, indicating the significance of using instructional terms in the video title to improve ranking."]}, {'end': 11609.981, 'segs': [{'end': 10724.388, 'src': 'embed', 'start': 10694.564, 'weight': 2, 'content': [{'end': 10700.227, 'text': 'And in order to do that, we want to be able to write some really good title tags for our video.', 'start': 10694.564, 'duration': 5.663}, {'end': 10708.135, 'text': "So use catchy words like a number or how to or what is because that's going to resonate with people when they're searching.", 'start': 10700.447, 'duration': 7.688}, {'end': 10717.163, 'text': 'Now for the description, what we want to do is we want to use the target word at the beginning of the description, the title and the tags itself.', 'start': 10708.315, 'duration': 8.848}, {'end': 10724.388, 'text': "So if I go back to my video here machine learning basics we know it's in the video title and right off the bat,", 'start': 10717.323, 'duration': 7.065}], 'summary': 'Optimize video titles with catchy words and target keywords in descriptions and tags.', 'duration': 29.824, 'max_score': 10694.564, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM10694564.jpg'}, {'end': 10804.354, 'src': 'embed', 'start': 10763.711, 'weight': 0, 'content': [{'end': 10768.115, 'text': 'go ahead and see if you can work in naturally your keywords.', 'start': 10763.711, 'duration': 4.404}, {'end': 10774.484, 'text': 'but one of the key tips here is just make sure that first sentence starts out with that keyword.', 'start': 10768.115, 'duration': 6.369}, {'end': 10775.806, 'text': "that's a good tip.", 'start': 10774.484, 'duration': 1.322}, {'end': 10778.95, 'text': 'of course, you always want to make it sound natural as possible.', 'start': 10775.806, 'duration': 3.144}, {'end': 10782.095, 'text': "you don't want to stuff it with keywords at the same time.", 'start': 10778.95, 'duration': 3.145}, {'end': 10790.923, 'text': 'work them in naturally, work in your keywords naturally, and then include hashtags in your description to help the audience find your video is easily.', 'start': 10782.095, 'duration': 8.828}, {'end': 10794.786, 'text': 'so if I go back here, you know we want to be able to include hashtags.', 'start': 10790.923, 'duration': 3.863}, {'end': 10799.69, 'text': "so hashtags, it's like anything else you would use on social media.", 'start': 10794.786, 'duration': 4.904}, {'end': 10802.112, 'text': 'it just signals to the end user.', 'start': 10799.69, 'duration': 2.422}, {'end': 10804.354, 'text': 'hey, this is what the video is all about.', 'start': 10802.112, 'duration': 2.242}], 'summary': 'Incorporate keywords naturally, start with them, use hashtags for easy video discovery.', 'duration': 40.643, 'max_score': 10763.711, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM10763711.jpg'}, {'end': 11201.135, 'src': 'embed', 'start': 11170.016, 'weight': 1, 'content': [{'end': 11171.717, 'text': 'we want to create something, a very high res.', 'start': 11170.016, 'duration': 1.701}, {'end': 11178.982, 'text': 'So, according to Back or Link Oaks, more than 50% of videos on the first page of YouTube are high definition.', 'start': 11172.057, 'duration': 6.925}, {'end': 11187.428, 'text': 'So high definition videos of higher quality are going to be shown on the first page of YouTube more often than not.', 'start': 11179.262, 'duration': 8.166}, {'end': 11196.553, 'text': 'so high resolution videos, organizing the content, publishing longer videos are examples of creating high quality videos.', 'start': 11187.708, 'duration': 8.845}, {'end': 11201.135, 'text': 'we also want to make sure that content is relevant to the title.', 'start': 11196.553, 'duration': 4.582}], 'summary': 'Over 50% of youtube first page videos are high definition, emphasizing the importance of high resolution and relevant content.', 'duration': 31.119, 'max_score': 11170.016, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM11170016.jpg'}], 'start': 10676.693, 'title': 'Video optimization for youtube', 'summary': 'Discusses optimizing video titles and descriptions to increase click-through rate, strategically placing target keywords, incorporating keywords naturally, using hashtags, and creating high-quality, longer videos to improve audience retention and user engagement, with a 5,000 character limit, and focusing on audience retention.', 'chapters': [{'end': 10763.711, 'start': 10676.693, 'title': 'Video title and description optimization', 'summary': 'Emphasizes the importance of choosing the right words for video titles to increase click-through rate, with tips on using catchy words and strategically placing target keywords in the description to optimize videos on youtube, with a 5,000 character limit.', 'duration': 87.018, 'highlights': ['The description length is 5 000 characters, providing ample space for including keywords and effectively describing the video content.', "Emphasizing the importance of choosing the right words for video titles to increase click-through rate, with a focus on using catchy words like numbers, 'how to' or 'what is' to resonate with searchers.", 'Strategically placing the target keyword at the beginning of the description and utilizing it in the title and tags to optimize the video for search results.']}, {'end': 11126.871, 'start': 10763.711, 'title': 'Optimizing video content for youtube', 'summary': 'Emphasizes the importance of incorporating keywords naturally, using hashtags, and creating high-quality, longer videos to improve audience retention and user engagement, which are key factors for ranking on youtube.', 'duration': 363.16, 'highlights': ['Creating high quality and informative content aligned with the topic is crucial for video ranking, in addition to keyword optimization. Importance of creating content aligned with keywords and topic for video ranking', 'Emphasizing the significance of audience retention and user engagement as key metrics for determining high-quality video content. Audience retention and user engagement as metrics for high-quality video content', 'The recommendation to publish longer videos to increase audience retention and watch time, ultimately contributing to higher user engagement and improved ranking. Importance of longer videos for higher audience retention and watch time', 'The use of hashtags to help the audience find videos easily and signal the content of the video on social media platforms. Utilizing hashtags to improve video discoverability and signal content']}, {'end': 11609.981, 'start': 11127.111, 'title': 'Creating high-quality videos', 'summary': 'Emphasizes creating high-quality videos by organizing content, using high-resolution videos, aligning content with title, providing maximum relevant information, and focusing on audience retention.', 'duration': 482.87, 'highlights': ['Organizing content with an outline and using high-resolution videos are essential for creating high-quality videos. Creating an outline to organize the flow of the video and using high-resolution videos is crucial, as more than 50% of videos on the first page of YouTube are high definition.', 'Aligning the content with the title and providing maximum relevant information can improve audience engagement and retention. Aligning the title with the content sets expectations for the viewer, leading to longer watch time and higher engagement. Providing maximum relevant information, including examples and imagery, keeps the viewer engaged.', "Focusing on the initial 15 seconds and maintaining high audience retention are key to retaining viewers' interest. The initial 15 seconds are crucial for capturing the viewer's attention. High audience retention throughout the video is important for maintaining viewer engagement and satisfaction.", 'Adding resources from well-known sites and using cards to recommend relevant videos can enhance the credibility and accessibility of the content. Including resources from reputable sources adds credibility to the video. Utilizing cards to recommend relevant videos enhances the accessibility of the content to the audience.']}], 'duration': 933.288, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM10676693.jpg', 'highlights': ["Emphasizing the importance of choosing the right words for video titles to increase click-through rate, with a focus on using catchy words like numbers, 'how to' or 'what is' to resonate with searchers.", 'The recommendation to publish longer videos to increase audience retention and watch time, ultimately contributing to higher user engagement and improved ranking. Importance of longer videos for higher audience retention and watch time', 'The use of hashtags to help the audience find videos easily and signal the content of the video on social media platforms. Utilizing hashtags to improve video discoverability and signal content', 'Aligning the content with the title and providing maximum relevant information can improve audience engagement and retention. Aligning the title with the content sets expectations for the viewer, leading to longer watch time and higher engagement. Providing maximum relevant information, including examples and imagery, keeps the viewer engaged.', "Focusing on the initial 15 seconds and maintaining high audience retention are key to retaining viewers' interest. The initial 15 seconds are crucial for capturing the viewer's attention. High audience retention throughout the video is important for maintaining viewer engagement and satisfaction."]}, {'end': 13180.286, 'segs': [{'end': 11812.613, 'src': 'embed', 'start': 11784.901, 'weight': 11, 'content': [{'end': 11790.342, 'text': "so again, if you have any questions about that, you know, just drop a comment below, especially if you're new to youtube.", 'start': 11784.901, 'duration': 5.441}, {'end': 11798.045, 'text': 'you may have some questions, but just know that every video you publish to youtube high quality align with your keywords.', 'start': 11790.342, 'duration': 7.703}, {'end': 11801.886, 'text': "you're going to be able to view the metrics by looking at youtube analytics.", 'start': 11798.045, 'duration': 3.841}, {'end': 11805.248, 'text': "So let's talk about the importance of user engagement.", 'start': 11801.986, 'duration': 3.262}, {'end': 11812.613, 'text': "So engagement is, as we mentioned, important because basically we can't rank without engagement.", 'start': 11805.388, 'duration': 7.225}], 'summary': 'High-quality videos aligned with keywords lead to better engagement and ranking on youtube.', 'duration': 27.712, 'max_score': 11784.901, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM11784901.jpg'}, {'end': 12625.202, 'src': 'embed', 'start': 12562.147, 'weight': 3, 'content': [{'end': 12567.608, 'text': "okay, we don't want to overdo it, but we want to add a handful of keywords that are associated with the video.", 'start': 12562.147, 'duration': 5.461}, {'end': 12572.249, 'text': 'so we want to be able to write eye catchy video titles and descriptions.', 'start': 12567.608, 'duration': 4.641}, {'end': 12579.691, 'text': 'so remember, use some of those key phrases, like a number or a question like what is machine learning?', 'start': 12572.249, 'duration': 7.442}, {'end': 12585.712, 'text': 'so we want to use relevant meta tags for the videos and we want to use popular youtube tags.', 'start': 12579.691, 'duration': 6.021}, {'end': 12588.833, 'text': 'so we want to be able to tag our videos appropriately.', 'start': 12585.712, 'duration': 3.121}, {'end': 12591.135, 'text': 'So watch the length of your meta tags.', 'start': 12589.093, 'duration': 2.042}, {'end': 12592.956, 'text': 'So there are lengths involved.', 'start': 12591.435, 'duration': 1.521}, {'end': 12598.56, 'text': 'Remember keywords at the beginning of the title, target keywords in the title description and tags.', 'start': 12593.216, 'duration': 5.344}, {'end': 12604.585, 'text': 'We want to use interesting thumbnails to increase our click through rate, ensure that thumbnails are relevant.', 'start': 12598.861, 'duration': 5.724}, {'end': 12609.749, 'text': 'Meaning when I say thumbnails, I mean the actual title tag itself or the meta description.', 'start': 12604.865, 'duration': 4.884}, {'end': 12612.191, 'text': 'We want to use high res videos.', 'start': 12610.009, 'duration': 2.182}, {'end': 12614.513, 'text': 'We want to create videos with good quality.', 'start': 12612.231, 'duration': 2.282}, {'end': 12616.274, 'text': 'high audio quality.', 'start': 12614.753, 'duration': 1.521}, {'end': 12619.677, 'text': "Don't be afraid to put in video effects, like some animation.", 'start': 12616.455, 'duration': 3.222}, {'end': 12621.279, 'text': "Don't be afraid to use examples.", 'start': 12619.958, 'duration': 1.321}, {'end': 12625.202, 'text': 'And then, you know, obviously look at the draft of the video before you publish it.', 'start': 12621.499, 'duration': 3.703}], 'summary': 'Optimize video titles, descriptions, and tags with relevant keywords. use high-res videos and thumbnails to increase click-through rate. ensure good audio quality and consider adding video effects.', 'duration': 63.055, 'max_score': 12562.147, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM12562147.jpg'}, {'end': 12695.005, 'src': 'embed', 'start': 12666.567, 'weight': 2, 'content': [{'end': 12670.892, 'text': 'and all those things combined will help you to get your youtube video ranked.', 'start': 12666.567, 'duration': 4.325}, {'end': 12678.278, 'text': "today we're going to talk about how to increase youtube subscribers, So with YouTube, it's all about subscribers.", 'start': 12670.892, 'duration': 7.386}, {'end': 12683.98, 'text': "The number of subscribers you have on YouTube, it's just one of the key metrics to measure success.", 'start': 12678.398, 'duration': 5.582}, {'end': 12689.563, 'text': 'So gaining more subscribers can help you achieve more view counts on your YouTube videos.', 'start': 12684.04, 'duration': 5.523}, {'end': 12692.144, 'text': "So it's all about how to get subscribers.", 'start': 12689.663, 'duration': 2.481}, {'end': 12695.005, 'text': "And today we're gonna talk about how to get more subscribers.", 'start': 12692.204, 'duration': 2.801}], 'summary': 'Increase youtube subscribers to boost video views and success.', 'duration': 28.438, 'max_score': 12666.567, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM12666567.jpg'}, {'end': 12843.992, 'src': 'embed', 'start': 12816.08, 'weight': 0, 'content': [{'end': 12818.741, 'text': "Producing high quality videos, we're going to talk about that.", 'start': 12816.08, 'duration': 2.661}, {'end': 12821.382, 'text': 'Adding a subscriber watermark to your videos.', 'start': 12819.081, 'duration': 2.301}, {'end': 12823.843, 'text': "Okay, that's another tip we're going to mention today.", 'start': 12821.402, 'duration': 2.441}, {'end': 12825.403, 'text': 'Engage with our audience.', 'start': 12824.043, 'duration': 1.36}, {'end': 12827.084, 'text': "Okay, that's what we want to do.", 'start': 12825.424, 'duration': 1.66}, {'end': 12828.885, 'text': 'We want to engage with our audience.', 'start': 12827.124, 'duration': 1.761}, {'end': 12830.565, 'text': "That's a really key tip.", 'start': 12828.925, 'duration': 1.64}, {'end': 12832.266, 'text': "And we're saving the best for last.", 'start': 12830.685, 'duration': 1.581}, {'end': 12834.227, 'text': 'Promote your videos in different platforms.', 'start': 12832.326, 'duration': 1.901}, {'end': 12836.848, 'text': "All of these tips we're going to talk about today.", 'start': 12834.827, 'duration': 2.021}, {'end': 12841.871, 'text': "So let's get started and talk about create engaging, informative content.", 'start': 12836.928, 'duration': 4.943}, {'end': 12843.992, 'text': "So that's the first place we want to start.", 'start': 12841.891, 'duration': 2.101}], 'summary': 'Tips include adding subscriber watermark, engaging with audience, and promoting videos in different platforms.', 'duration': 27.912, 'max_score': 12816.08, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM12816080.jpg'}], 'start': 11609.981, 'title': 'Youtube video optimization and engagement', 'summary': 'Covers strategies for improving youtube video rankings and user engagement, including leveraging youtube analytics, maximizing video engagement and promotion, optimizing videos for search, creating ranking strategies, and increasing subscribers.', 'chapters': [{'end': 11984.748, 'start': 11609.981, 'title': 'Youtube analytics and user engagement', 'summary': 'Discusses the importance of user engagement in ranking youtube videos, analyzing audience retention reports, and utilizing youtube analytics to understand video performance and audience demographics, aiming to keep viewers engaged through relevant content and interactions.', 'duration': 374.767, 'highlights': ['Engagement is crucial for ranking YouTube videos; factors like likes, comments, shares, and subscriptions are essential for ranking. Engagement, including likes, comments, shares, and subscriptions, is crucial for ranking YouTube videos.', 'Analyzing audience retention reports helps in understanding video engagement; 42-43% watching for an average of 3 minutes and 21 seconds is considered engaging. Analyzing audience retention reports helps in understanding video engagement; 42-43% watching for an average of 3 minutes and 21 seconds is considered engaging.', 'Utilizing YouTube Analytics provides insights into video performance, audience demographics, and playback locations, contributing to a comprehensive understanding of video engagement and performance. Utilizing YouTube Analytics provides insights into video performance, audience demographics, and playback locations, contributing to a comprehensive understanding of video engagement and performance.', 'Creating entertaining and high-quality content is essential for user engagement; conducting quizzes and encouraging viewer comments can enhance engagement and improve video ranking. Creating entertaining and high-quality content, conducting quizzes, and encouraging viewer comments can enhance engagement and improve video ranking.', 'Encouraging viewer interaction through comments and using humor and personality in videos can contribute to higher engagement and a more human-centered approach. Encouraging viewer interaction through comments, using humor, and adding personality can contribute to higher engagement and a more human-centered approach.']}, {'end': 12309.519, 'start': 11985.068, 'title': 'Maximizing video engagement and promotion', 'summary': 'Discusses how a clear call to action can lead to higher engagement, the importance of promoting video content on various social media platforms, and leveraging content-based sites for driving traffic and improving video rankings.', 'duration': 324.451, 'highlights': ['A clear call to action at the end of the video can lead to more engagement, and replying to comments helps in fostering interaction. Including a clear call to action at the end of the video, such as encouraging comments and sharing, can lead to higher engagement. Additionally, replying to comments is essential in fostering interaction.', 'Promoting video content on different social media platforms, such as Facebook, Twitter, and LinkedIn, can help in driving traffic and increasing engagement. Promoting video content on various social media platforms, including Facebook, Twitter, LinkedIn, and relevant groups, can effectively drive traffic and increase engagement with the audience.', 'Leveraging content-based platforms like Reddit and Quora, as well as creating blogs and engaging with influencers, can significantly contribute to driving traffic and improving video rankings. Engaging with content-based platforms like Reddit and Quora, creating relevant blogs, and collaborating with influencers in the field can significantly contribute to driving traffic and improving video rankings.']}, {'end': 12475.45, 'start': 12309.819, 'title': 'Optimizing youtube videos for search', 'summary': 'Discusses the importance of creating youtube playlists to rank high in searches, organizing content into playlists, and promoting videos through various channels such as community pages, email, social media, and bookmarking sites for increased visibility and engagement.', 'duration': 165.631, 'highlights': ['Creating YouTube playlists can help videos rank high in searches, providing quicker and easier access to the content on YouTube.', 'Organizing content into playlists allows for better organization, making it easier for users to find relevant videos, leading to increased engagement.', 'Promoting videos through community pages, email, social media, and bookmarking sites can significantly boost visibility and engagement.', 'Utilizing backlinks from relevant bloggers can increase the authority of the video and enhance its reach and impact.']}, {'end': 12666.567, 'start': 12475.79, 'title': 'Youtube video ranking strategy', 'summary': 'Outlines a comprehensive strategy for ranking videos on youtube, emphasizing the importance of keyword selection, video optimization, and promotion for maximizing visibility and engagement, while also highlighting the significance of user experience and quality content.', 'duration': 190.777, 'highlights': ['The primary focus is on identifying high volume, low competition keywords, and leveraging tools like vidiq or tubebuddy to select relevant keywords, aiming to align them with the video content. High volume, low competition keywords, utilizing tools like vidiq or tubebuddy, aligning keywords with video content.', 'Emphasizes the significance of creating engaging and high retention videos, utilizing examples, quizzes, imagery, good audio, and video quality throughout the content. Creating high retention videos, utilizing examples, quizzes, imagery, good audio, and video quality.', 'Stresses the importance of optimizing video content by incorporating chosen keywords in the title, description, hashtags, and meta tags while ensuring an eye-catching title and relevant meta tags for the videos. Optimizing video content with chosen keywords, incorporating keywords in title, description, hashtags, and meta tags.', 'Highlights the significance of using interesting thumbnails, high-resolution videos, and ensuring the organization and quality of the content before promotion, while emphasizing the promotion of videos through social media, blogs, and backlinks. Using interesting thumbnails, high-resolution videos, organizing and ensuring content quality before promotion, emphasizing video promotion through social media, blogs, and backlinks.']}, {'end': 13180.286, 'start': 12666.567, 'title': 'Increasing youtube subscribers', 'summary': 'Discusses the strategy for increasing youtube subscribers, demonstrating a 165% increase in subscribers over a year by posting videos and providing engaging and informative content, with tips including planning content, engaging the audience, using original content, and incorporating visuals.', 'duration': 513.719, 'highlights': ["Posting videos resulted in a 165% increase in subscribers over the last year at Simply Learn. Simply Learn's YouTube channel gained a significant number of subscribers, increasing by 165% over the last year, attributed to consistent video postings.", 'Creating engaging and informative content is crucial for gaining more subscribers on YouTube. To attract more subscribers, it is essential to create highly engaging and informative content to increase audience engagement, shares, and overall viewership.', 'Planning content around the target audience and engaging them with relevant content is paramount. Tailoring content to the target audience and ensuring it aligns with the topic is vital for engaging viewers and retaining their interest in the video.', 'Using original content and starting videos with interesting hooks are key strategies for engaging the audience. Leveraging original content and starting videos with compelling hooks are crucial tactics for maintaining audience engagement and interest in the content.', 'Incorporating visuals and using simple language are effective in making the content more appealing and understandable to the audience. Utilizing visuals and simple language in the content enhances its appeal and ensures better understanding for the audience, aiding in maintaining their engagement.']}], 'duration': 1570.305, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM11609981.jpg', 'highlights': ['Promoting video content on various social media platforms can effectively drive traffic and increase engagement.', 'Engaging with content-based platforms like Reddit and Quora can significantly contribute to driving traffic and improving video rankings.', 'Utilizing backlinks from relevant bloggers can increase the authority of the video and enhance its reach and impact.', 'High volume, low competition keywords, utilizing tools like vidiq or tubebuddy, aligning keywords with video content.', 'Creating high retention videos, utilizing examples, quizzes, imagery, good audio, and video quality.', 'Optimizing video content with chosen keywords, incorporating keywords in title, description, hashtags, and meta tags.', 'Using interesting thumbnails, high-resolution videos, organizing and ensuring content quality before promotion.', "Simply Learn's YouTube channel gained a significant number of subscribers, increasing by 165% over the last year, attributed to consistent video postings.", 'To attract more subscribers, it is essential to create highly engaging and informative content to increase audience engagement, shares, and overall viewership.', 'Tailoring content to the target audience and ensuring it aligns with the topic is vital for engaging viewers and retaining their interest in the video.', 'Leveraging original content and starting videos with compelling hooks are crucial tactics for maintaining audience engagement and interest in the content.', 'Utilizing visuals and simple language in the content enhances its appeal and ensures better understanding for the audience, aiding in maintaining their engagement.']}, {'end': 14608.843, 'segs': [{'end': 13839.436, 'src': 'embed', 'start': 13810.399, 'weight': 4, 'content': [{'end': 13814.461, 'text': 'So you also want to keep the channel description short and interesting.', 'start': 13810.399, 'duration': 4.062}, {'end': 13820.925, 'text': "So in your channel, you want to have a description of what the channel is all about, what kind of videos you're going to be posting.", 'start': 13814.541, 'duration': 6.384}, {'end': 13824.487, 'text': 'So in addition to the trailer, you want to write something short and interesting.', 'start': 13820.965, 'duration': 3.522}, {'end': 13830.11, 'text': 'Then we want to use keywords in our channel description, just like in the videos with what is SEO.', 'start': 13824.567, 'duration': 5.543}, {'end': 13832.652, 'text': 'We included what is SEO in the title.', 'start': 13830.331, 'duration': 2.321}, {'end': 13835.554, 'text': 'We included what is SEO in the description.', 'start': 13832.692, 'duration': 2.862}, {'end': 13839.436, 'text': 'And so we want to be true to what our channel is.', 'start': 13836.134, 'duration': 3.302}], 'summary': 'Optimize channel description with keywords for seo.', 'duration': 29.037, 'max_score': 13810.399, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM13810399.jpg'}, {'end': 13884.617, 'src': 'embed', 'start': 13854.625, 'weight': 0, 'content': [{'end': 13858.867, 'text': 'so, for example, here you can see we have a description here.', 'start': 13854.625, 'duration': 4.242}, {'end': 13862.628, 'text': "simply learn is one of the world's leading certification training providers.", 'start': 13858.867, 'duration': 3.761}, {'end': 13867.57, 'text': 'we partner with companies and individuals to address, and so you can see those characters.', 'start': 13862.628, 'duration': 4.942}, {'end': 13874.353, 'text': "100 to 150 are what shows up in the channel description when somebody's trying to understand.", 'start': 13867.57, 'duration': 6.783}, {'end': 13876.614, 'text': 'hey, simply learn, just uploaded this video.', 'start': 13874.353, 'duration': 2.261}, {'end': 13877.754, 'text': 'who is simply learn?', 'start': 13876.614, 'duration': 1.14}, {'end': 13884.617, 'text': "so you want to write short, interesting channel description so that when somebody's first introduced to your video,", 'start': 13877.754, 'duration': 6.863}], 'summary': 'Simply learn is a leading certification training provider, aiming to engage viewers with a concise channel description of 100 to 150 characters for effective introduction.', 'duration': 29.992, 'max_score': 13854.625, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM13854625.jpg'}, {'end': 14210.759, 'src': 'embed', 'start': 14180.831, 'weight': 2, 'content': [{'end': 14188.661, 'text': 'so if i go back to our channel, if i go back about us, make sure your description has those relevant keywords in it.', 'start': 14180.831, 'duration': 7.83}, {'end': 14189.743, 'text': "that's where it all starts.", 'start': 14188.661, 'duration': 1.082}, {'end': 14197.189, 'text': "So, in case you have any doubts, if you're not sure about everything we talked about on optimizing the channel, go ahead and drop a comment below,", 'start': 14189.983, 'duration': 7.206}, {'end': 14202.693, 'text': 'because we do respond to every comment that gets posted on our videos.', 'start': 14197.189, 'duration': 5.504}, {'end': 14210.759, 'text': "So if you're not sure how to go about optimizing your channel, when you say align keywords with the channel, what does that really mean?", 'start': 14202.953, 'duration': 7.806}], 'summary': 'Optimize channel description with relevant keywords. respond to all comments for engagement.', 'duration': 29.928, 'max_score': 14180.831, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM14180831.jpg'}], 'start': 13180.326, 'title': 'Optimizing youtube channel and video quality', 'summary': 'Covers engaging audience, optimizing videos, using keywords, and creating high-quality videos to increase subscriber engagement and visibility, including specific tips and best practices.', 'chapters': [{'end': 13308.671, 'start': 13180.326, 'title': 'Engage and grow your youtube channel', 'summary': 'Discusses the importance of engaging your audience by using interactive panels, publishing videos consistently to increase subscribers, and the benefits of notifications for subscriber engagement.', 'duration': 128.345, 'highlights': ['Publishing videos consistently will help you increase your YouTube subscribers, as not publishing for more than a month or two months may result in audience disengagement.', 'YouTube cards are interactive panels that encourage viewer interaction and can include up to five cards with images, text, or clickable links, making the content more engaging.', 'Subscribers receive notifications when new videos are published, increasing the likelihood of immediate viewer engagement and interaction.', "Consistency in publishing videos, akin to a popular TV program's regular schedule, helps keep users engaged and informed about when new content is available."]}, {'end': 13608.763, 'start': 13308.831, 'title': 'Optimizing youtube videos for subscribers', 'summary': 'Discusses the importance of consistent video publishing on gaining subscribers, emphasizing the benefits of frequent publishing and the necessity of optimizing videos to increase visibility and engagement on youtube.', 'duration': 299.932, 'highlights': ['Frequent video publishing equals more subscriptions. Consistent video publishing increases engagement and subscriptions, as evidenced by the better performance of YouTube channels that publish videos more than once a week.', 'Optimizing videos is crucial for visibility and engagement. The necessity of optimizing videos is emphasized, as it directly impacts the likelihood of viewers finding and engaging with the content, ultimately leading to more subscriptions.', 'Consistent publishing frequency leads to subscriber growth. A fixed publishing frequency helps in quickly gaining more subscribers, following a pattern similar to that of blogging, where starting small and gradually increasing the frequency leads to subscriber growth.']}, {'end': 14011.418, 'start': 13608.763, 'title': 'Optimizing youtube videos and channels', 'summary': 'Emphasizes the importance of using exact keywords in video titles for higher rankings, more views, and subscribers, optimizing video titles, descriptions, and tags, and creating a compelling channel trailer, relevant channel keywords, and artwork to attract subscribers.', 'duration': 402.655, 'highlights': ['Using exact keyword in video title can help with rankings, leading to higher views and subscribers. Backlinko suggests that using an exact keyword in the video title can assist in achieving higher rankings, resulting in more views and ultimately more subscribers.', "Optimizing video titles, descriptions, and tags can help in gaining necessary ranking and attracting viewers. Emphasizing the importance of optimizing video titles, descriptions, and tags to enhance the video's ranking and attract more viewers, which in turn can lead to an increase in subscribers.", 'Creating a compelling channel trailer, relevant channel keywords, and artwork can attract subscribers. The significance of creating an engaging channel trailer, using relevant keywords in the channel description, and updating the channel artwork to attract potential subscribers and viewers.']}, {'end': 14328.429, 'start': 14011.638, 'title': 'Optimizing youtube playlists and video quality', 'summary': 'Discusses the importance of featuring playlists on the home page, optimizing playlist titles and descriptions for search rankings, rearranging videos within playlists, and producing high-quality videos to enhance viewer experience, with specific tips and best practices.', 'duration': 316.791, 'highlights': ['Featuring Playlists on Home Page Organizing videos into different playlists and featuring them on the home page to enhance channel accessibility and user experience.', 'Optimizing Playlist Titles and Descriptions Emphasizing the significance of aligning the right keywords with playlist titles and descriptions for improved search rankings and visibility.', 'Rearranging Videos in Playlists Highlighting the importance of arranging videos in descending order of freshness or popularity to engage users and maximize views and shares.', "Choosing Playlist Thumbnails Selecting a thumbnail from a top-performing video within a playlist to enhance visual appeal and attract viewers' attention.", 'Producing High-Quality Videos Providing insights on creating high-quality videos by focusing on audio and video clarity, using suitable recording equipment, and monitoring audio levels for optimal quality.']}, {'end': 14608.843, 'start': 14328.669, 'title': 'Creating high-quality videos', 'summary': 'Emphasizes creating high-quality videos by shooting in at least 1080 pixel size for professional, well-lit, and clear videos, and provides tips on scripting, lighting, slow motion, jump cuts, green background, tripod stabilization, horizontal shooting, clip-on lens, video editing software, and watermark addition, citing the preference for hd videos by youtube and the importance of reviewing work before publishing.', 'duration': 280.174, 'highlights': ['The chapter emphasizes shooting high-quality videos in at least 1080 pixel size for professional, well-lit, and clear videos, citing the preference for HD videos by YouTube (Backlinko).', 'It provides tips on scripting, lighting, slow motion, jump cuts, green background, tripod stabilization, horizontal shooting, clip-on lens, video editing software, and watermark addition.', 'Emphasizes the importance of reviewing work before publishing to ensure a professional output and avoid redoing the work.', 'Recommends adding a subscriber watermark to videos for audience engagement and provides step-by-step instructions for adding a watermark on YouTube.']}], 'duration': 1428.517, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM13180326.jpg', 'highlights': ['Using exact keyword in video title can help with rankings, leading to higher views and subscribers.', 'Optimizing videos is crucial for visibility and engagement.', 'Consistent publishing frequency leads to subscriber growth.', 'Creating a compelling channel trailer, relevant channel keywords, and artwork can attract subscribers.', 'Featuring Playlists on Home Page Organizing videos into different playlists and featuring them on the home page to enhance channel accessibility and user experience.', 'Producing High-Quality Videos Providing insights on creating high-quality videos by focusing on audio and video clarity, using suitable recording equipment, and monitoring audio levels for optimal quality.', 'The chapter emphasizes shooting high-quality videos in at least 1080 pixel size for professional, well-lit, and clear videos, citing the preference for HD videos by YouTube (Backlinko).']}, {'end': 16142.741, 'segs': [{'end': 14657.06, 'src': 'embed', 'start': 14630.859, 'weight': 0, 'content': [{'end': 14636.123, 'text': 'it allows you to be consistent with all your videos by branding and adding that call to action.', 'start': 14630.859, 'duration': 5.264}, {'end': 14638.885, 'text': 'Tip seven, engage with your audience.', 'start': 14636.183, 'duration': 2.702}, {'end': 14643.649, 'text': 'So you want to be able to interact with your audience as much as possible.', 'start': 14639.205, 'duration': 4.444}, {'end': 14648.393, 'text': "Just because it's a video and you can't see people doesn't mean you can't engage with them.", 'start': 14643.809, 'duration': 4.584}, {'end': 14654.458, 'text': "So when you interact with your viewers, especially when you interact with them immediately, there's gratification.", 'start': 14648.553, 'duration': 5.905}, {'end': 14657.06, 'text': 'You know, everybody likes to be responded to.', 'start': 14654.618, 'duration': 2.442}], 'summary': 'Engage with audience to build consistency and gratification.', 'duration': 26.201, 'max_score': 14630.859, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM14630859.jpg'}, {'end': 15172.82, 'src': 'embed', 'start': 15150.43, 'weight': 2, 'content': [{'end': 15160.735, 'text': "Go ahead and find out if there's any websites that are relevant to your video topic and see if you can collaborate with them on producing a web page to include that video.", 'start': 15150.43, 'duration': 10.305}, {'end': 15166.037, 'text': 'You can also take advantage of email marketing by adding your YouTube link in the email signature.', 'start': 15160.755, 'duration': 5.282}, {'end': 15168.458, 'text': "For example, it's a simple email.", 'start': 15166.157, 'duration': 2.301}, {'end': 15172.82, 'text': 'Any email client like Gmail or Yahoo or even Hotmail.', 'start': 15168.578, 'duration': 4.242}], 'summary': 'Collaborate with relevant websites, use email marketing by adding youtube link to signature.', 'duration': 22.39, 'max_score': 15150.43, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM15150430.jpg'}, {'end': 15762.002, 'src': 'embed', 'start': 15735.78, 'weight': 3, 'content': [{'end': 15740.563, 'text': "just like if I click on this, I'll be able to see what other people have written and, and so it's that simple.", 'start': 15735.78, 'duration': 4.783}, {'end': 15745.387, 'text': 'if i want, i can just click on the email button and even send a message to somebody right from that tweet.', 'start': 15740.563, 'duration': 4.824}, {'end': 15753.855, 'text': "the point is, i can do everything i need to do right in the platform, but to get started, if you don't have any tweets, you know,", 'start': 15745.387, 'duration': 8.468}, {'end': 15757.158, 'text': 'go and find other companies similar to you.', 'start': 15753.855, 'duration': 3.303}, {'end': 15759.54, 'text': 'look at their tweeting and you can always retweet that.', 'start': 15757.158, 'duration': 2.382}, {'end': 15762.002, 'text': "that's a good way to get going with tweets.", 'start': 15759.54, 'duration': 2.462}], 'summary': "Platform allows easy interaction, including sending messages directly from tweets. it's recommended to retweet content from similar companies to kickstart tweeting.", 'duration': 26.222, 'max_score': 15735.78, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM15735780.jpg'}], 'start': 14608.843, 'title': 'Video branding, audience engagement, and twitter strategies', 'summary': 'Covers video branding, engaging strategies for youtube, promoting videos on social media platforms like twitter with 1.3 billion accounts, and effective practices for increasing twitter followers and engagement.', 'chapters': [{'end': 15150.19, 'start': 14608.843, 'title': 'Video branding and audience engagement on youtube', 'summary': 'Discusses the importance of adding watermarks for branding, engaging with the audience through interaction and feedback, promoting videos on different platforms, and leveraging various strategies to increase youtube subscribers.', 'duration': 541.347, 'highlights': ['Adding watermarks for branding and CTAs The feature allows consistent branding and adding a call to action, potentially increasing customer conversion rates.', 'Engaging with the audience through interaction, feedback, and rewards Interacting with viewers immediately can lead to higher customer conversion rates, and rewarding excellent feedback can incentivize audience engagement.', 'Promoting videos on different platforms and leveraging various strategies Using social media, forums, directories, influencer marketing, and backlinks can help increase video visibility and attract a wider audience.', 'Leveraging strategies to increase YouTube subscribers Researching and utilizing different platforms, participating in discussions, and leveraging influencer marketing and backlinks can contribute to subscriber growth.']}, {'end': 15501.899, 'start': 15150.43, 'title': 'Promoting videos on social media', 'summary': 'Discusses various strategies for promoting videos, including collaboration with websites and youtube channels, utilizing email marketing, engaging with community pages, and leveraging social media platforms like twitter, with twitter having over 1.3 billion accounts and 326 million global monthly active users as of the third quarter in 2018.', 'duration': 351.469, 'highlights': ["Twitter has over 1.3 billion accounts and 326 million global monthly active users as of the third quarter in 2018. Twitter's substantial user base provides a significant potential audience for video promotion.", 'Tweets with videos attract 10 times more engagement than other forms of content on Twitter. Utilizing videos in tweets can significantly increase engagement and visibility.', '75% of Twitter users use the platform for news, and 75% of B2B businesses market on Twitter. Twitter is a popular platform for both news consumption and B2B marketing, indicating its potential for reaching diverse audiences.', 'Strategies for promoting videos include collaboration with websites, YouTube channels, email marketing, engaging with community pages, and utilizing social media platforms such as Twitter. The chapter covers various effective strategies for promoting videos, encompassing collaboration, email marketing, community engagement, and social media utilization.']}, {'end': 15811.882, 'start': 15502.059, 'title': 'Increasing twitter followers', 'summary': 'Discusses the key practices to increase twitter followers, emphasizing the importance of a complete and customized profile, promoting the profile through other platforms, and engaging with users through retweets, replies, and favorites as effective strategies to attract followers.', 'duration': 309.823, 'highlights': ['Having a complete and customized profile is crucial for attracting followers, including a good image, real name, and a memorable handle, along with a keyword-friendly bio and a link to the website. The transcript emphasizes the importance of having a complete profile with a good image, real name, and a memorable handle. It also suggests including a keyword-friendly bio and a link to the website, indicating the significance of a customized and complete profile for attracting followers.', 'Promoting the Twitter profile through other platforms such as Facebook, Instagram, email, business cards, advertisements, marketing materials, and events is an effective way to drive users to the Twitter account. The chapter recommends using various platforms like Facebook, Instagram, email, business cards, advertisements, marketing materials, and events to promote the Twitter profile, highlighting the effectiveness of cross-platform promotion to attract followers.', 'Active engagement on Twitter through regular retweets, replies, and favorites is essential in attracting followers and building a Twitter presence. The transcript emphasizes the importance of staying active on Twitter through regular retweets, replies, and favorites, highlighting the effectiveness of active engagement as a strategy to attract followers and build a strong Twitter presence.']}, {'end': 16142.741, 'start': 15812.282, 'title': 'Twitter engagement strategies', 'summary': 'Discusses the importance of scheduling tweets at optimal times, utilizing social media platforms like hootsuite or later, and increasing followers through strategic following and engaging content. it also highlights the best times to post tweets and strategies for gaining followers.', 'duration': 330.459, 'highlights': ['The best time to post tweets is between 12 and 3 p.m. and from 5 to 6 p.m. on weekdays, as per a survey conducted by HubSpot, due to higher user engagement during lunch hours and after work. According to a survey by HubSpot, the best time to post tweets is between 12 and 3 p.m. and from 5 to 6 p.m. on weekdays, as most people are on lunch or wrapping up work, leading to maximum engagement.', 'Following more people can increase followers, with a rule of thumb on Twitter stating that if you follow someone, they are likely to follow you back, resulting in a balanced follower-to-following ratio. Following more people on Twitter can increase followers, as per the rule of thumb that if you follow someone, they are likely to reciprocate, leading to a balanced follower-to-following ratio and higher engagement.', "Uploading email contacts to Twitter's 'who to follow' list can help connect with people already known, increasing the likelihood of them following back. Uploading email contacts to Twitter's 'who to follow' list can help connect with known individuals, increasing the likelihood of them following back due to existing connections."]}], 'duration': 1533.898, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM14608843.jpg', 'highlights': ['Promoting videos on different platforms and leveraging various strategies Using social media, forums, directories, influencer marketing, and backlinks can help increase video visibility and attract a wider audience.', 'Tweets with videos attract 10 times more engagement than other forms of content on Twitter. Utilizing videos in tweets can significantly increase engagement and visibility.', 'Having a complete and customized profile is crucial for attracting followers, including a good image, real name, and a memorable handle, along with a keyword-friendly bio and a link to the website. The transcript emphasizes the importance of having a complete profile with a good image, real name, and a memorable handle. It also suggests including a keyword-friendly bio and a link to the website, indicating the significance of a customized and complete profile for attracting followers.', 'The best time to post tweets is between 12 and 3 p.m. and from 5 to 6 p.m. on weekdays, as per a survey conducted by HubSpot, due to higher user engagement during lunch hours and after work. According to a survey by HubSpot, the best time to post tweets is between 12 and 3 p.m. and from 5 to 6 p.m. on weekdays, as most people are on lunch or wrapping up work, leading to maximum engagement.']}, {'end': 17662.111, 'segs': [{'end': 16361.575, 'src': 'embed', 'start': 16331.423, 'weight': 1, 'content': [{'end': 16334.664, 'text': 'meaning a lot of people are using them, clicking on them.', 'start': 16331.423, 'duration': 3.241}, {'end': 16337.545, 'text': 'okay, so you can use a popular hashtag.', 'start': 16334.664, 'duration': 2.881}, {'end': 16340.646, 'text': 'what i would also recommend is you use a unique hashtag.', 'start': 16337.545, 'duration': 3.101}, {'end': 16348.609, 'text': "the rule of thumb is usually about two hashtags in a tweet, but that's a rule of thumb, but rules are made to be broken.", 'start': 16340.646, 'duration': 7.963}, {'end': 16349.689, 'text': "do what's best for you.", 'start': 16348.609, 'duration': 1.08}, {'end': 16352.751, 'text': 'if you want to include more than two hashtags, go for it.', 'start': 16349.689, 'duration': 3.062}, {'end': 16356.992, 'text': "the only thing i'm recommending is include a hashtag, so find out what's trending.", 'start': 16352.751, 'duration': 4.241}, {'end': 16361.575, 'text': 'you could just look right in twitter or You could just create your own unique hashtag.', 'start': 16356.992, 'duration': 4.583}], 'summary': 'Use 2 hashtags as a rule, but feel free to include more if needed. find trending hashtags or create your own unique hashtag.', 'duration': 30.152, 'max_score': 16331.423, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM16331423.jpg'}, {'end': 16608, 'src': 'embed', 'start': 16582.159, 'weight': 12, 'content': [{'end': 16589.064, 'text': 'So again, you can analyze things like the number of followers they have, the frequency of their tweets, what their profile looks like,', 'start': 16582.159, 'duration': 6.905}, {'end': 16591.807, 'text': 'how they respond to the competition of customers.', 'start': 16589.064, 'duration': 2.743}, {'end': 16593.648, 'text': 'What are they tweeting about?', 'start': 16592.206, 'duration': 1.442}, {'end': 16596.53, 'text': 'What types of content brings them more engagement?', 'start': 16593.828, 'duration': 2.702}, {'end': 16600.614, 'text': 'Meaning, of all the tweets, which one is getting the most likes or retweets?', 'start': 16596.591, 'duration': 4.023}, {'end': 16602.575, 'text': "Get some sense of what they're doing.", 'start': 16600.854, 'duration': 1.721}, {'end': 16608, 'text': "And again, when I say mimic, I mean, what I'm saying is pull best practices from that Twitter account.", 'start': 16602.676, 'duration': 5.324}], 'summary': "Analyze competitors' twitter accounts for insights on followers, tweets, engagement, and best practices.", 'duration': 25.841, 'max_score': 16582.159, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM16582159.jpg'}, {'end': 16684.683, 'src': 'embed', 'start': 16648.435, 'weight': 2, 'content': [{'end': 16649.154, 'text': "that's the key.", 'start': 16648.435, 'duration': 0.719}, {'end': 16652.795, 'text': "if you can make sure they're in your industry and you follow them, chances are,", 'start': 16649.154, 'duration': 3.641}, {'end': 16658.637, 'text': "if they look at your Twitter account and see you're posting or maybe retweeting some of their tweets, they're likely to follow you,", 'start': 16652.795, 'duration': 5.842}, {'end': 16664.098, 'text': "and if they're following you, your tweets are gonna show up on their handle, on their feet,", 'start': 16658.637, 'duration': 5.461}, {'end': 16668.619, 'text': "and so don't be afraid to go out and connect and follow those influencers.", 'start': 16664.098, 'duration': 4.521}, {'end': 16671.801, 'text': "it's a good way to boost up your followers.", 'start': 16668.9, 'duration': 2.901}, {'end': 16677.022, 'text': "so again, this will help you gain followers, since you can replicate what they've done with their profile.", 'start': 16671.801, 'duration': 5.221}, {'end': 16684.683, 'text': 'so again, just like the competition, mimic what your influencers are doing, okay, so people tend to follow people who follow influencers,', 'start': 16677.022, 'duration': 7.661}], 'summary': 'Connect with industry influencers to gain followers on twitter.', 'duration': 36.248, 'max_score': 16648.435, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM16648435.jpg'}, {'end': 16827.223, 'src': 'embed', 'start': 16797.725, 'weight': 0, 'content': [{'end': 16800.147, 'text': "Okay, so let's take a look at another brand from 2018.", 'start': 16797.725, 'duration': 2.422}, {'end': 16806.592, 'text': 'Okay, pizza, always my good example to use on these webinars.', 'start': 16800.147, 'duration': 6.445}, {'end': 16807.693, 'text': 'I like pizza.', 'start': 16806.732, 'duration': 0.961}, {'end': 16809.254, 'text': 'Here, this just says it all.', 'start': 16807.913, 'duration': 1.341}, {'end': 16813.357, 'text': "You know, they're talking about art and they're using pizza in the form of art.", 'start': 16809.494, 'duration': 3.863}, {'end': 16815.739, 'text': "So they didn't really have to say much else here.", 'start': 16813.437, 'duration': 2.302}, {'end': 16817.26, 'text': 'This pretty much says it all.', 'start': 16816.059, 'duration': 1.201}, {'end': 16819.261, 'text': 'And they did get some retweets.', 'start': 16817.9, 'duration': 1.361}, {'end': 16820.603, 'text': 'They did some likes.', 'start': 16819.302, 'duration': 1.301}, {'end': 16823.825, 'text': "So sometimes you don't have to say a lot to make your point.", 'start': 16820.623, 'duration': 3.202}, {'end': 16827.223, 'text': 'Sometimes just the image itself will do the job.', 'start': 16824.201, 'duration': 3.022}], 'summary': 'Using pizza as art in 2018 led to high engagement: retweets and likes.', 'duration': 29.498, 'max_score': 16797.725, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM16797725.jpg'}, {'end': 16981.692, 'src': 'embed', 'start': 16953.196, 'weight': 11, 'content': [{'end': 16958.039, 'text': 'So really, you could tailor who you want your tweet or your handle to be in front of.', 'start': 16953.196, 'duration': 4.843}, {'end': 16960.621, 'text': "And so that's really the benefit of Twitter.", 'start': 16958.28, 'duration': 2.341}, {'end': 16968.106, 'text': "If you have a lot of active users on Twitter, you can really put yourself in front of those active users if they're your relevant audience.", 'start': 16960.701, 'duration': 7.405}, {'end': 16972.308, 'text': "at a low cost per click, so it's definitely worth the test.", 'start': 16968.386, 'duration': 3.922}, {'end': 16976.07, 'text': 'so you want to offer twitter support to your users.', 'start': 16972.308, 'duration': 3.762}, {'end': 16981.692, 'text': "okay, so i can't stress this enough, okay, so what you want to do is, when users have questions about your product,", 'start': 16976.07, 'duration': 5.622}], 'summary': 'Twitter offers targeted exposure to active users at a low cost per click, making it worth testing for user support.', 'duration': 28.496, 'max_score': 16953.196, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM16953196.jpg'}, {'end': 17430.616, 'src': 'embed', 'start': 17397.246, 'weight': 5, 'content': [{'end': 17400.667, 'text': 'i can pick and choose a time to schedule the tweet.', 'start': 17397.246, 'duration': 3.421}, {'end': 17406.409, 'text': "now again, you want to be able to use the sprout social, whatever social media tool you're using,", 'start': 17400.667, 'duration': 5.742}, {'end': 17412.551, 'text': 'to figure out when the best time of day and the day of the week to actually tweet.', 'start': 17406.409, 'duration': 6.142}, {'end': 17414.571, 'text': 'when are you getting the best engagement?', 'start': 17412.551, 'duration': 2.02}, {'end': 17416.672, 'text': "so ideally, that's what you want to do.", 'start': 17414.571, 'duration': 2.101}, {'end': 17423.294, 'text': "you want to tweet when you're likely to get the best engagement, when those eyeballs are actually going to look at that tweet.", 'start': 17416.672, 'duration': 6.622}, {'end': 17430.616, 'text': "okay, but you also want to separate out your tweets so they're not on one on top of another, because if you actually tweet back to back,", 'start': 17423.294, 'duration': 7.322}], 'summary': 'Use social media tools to schedule tweets for optimal engagement.', 'duration': 33.37, 'max_score': 17397.246, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM17397246.jpg'}], 'start': 16143.041, 'title': 'Effective twitter strategies', 'summary': 'Discusses twitter engagement strategies, including a free frosty giveaway with 206 retweets, 302 comments, and over 3,000 likes, hashtag strategies to increase engagement and reach, mimicking successful accounts, using images and videos, providing customer support, and leveraging emotional qualities in tweets for increased brand exposure.', 'chapters': [{'end': 16206.254, 'start': 16143.041, 'title': 'Twitter engagement strategy with free frosty', 'summary': 'Highlights a twitter engagement strategy where a company encouraged app usage through a free frosty giveaway, resulting in 206 retweets, 302 comments, and over 3,000 likes, showcasing successful audience engagement and mentions as a tool for increasing followers.', 'duration': 63.213, 'highlights': ['The tweet with a Free Frosty giveaway resulted in 206 retweets, 302 comments, and over 3,000 likes, showcasing successful audience engagement (quantifiable data).', 'Mentioning other people in tweets to increase engagement is a strategy for increasing followers on Twitter (engagement strategy).']}, {'end': 16489.035, 'start': 16206.474, 'title': 'Twitter hashtag strategies', 'summary': 'Discusses the importance of using hashtags and mentions on twitter to increase engagement, visibility, and reach, emphasizing the benefits of using relevant hashtags and mentions for increasing retweets, followers, and engagement.', 'duration': 282.561, 'highlights': ['Using relevant hashtags and mentions can lead to increased engagement and visibility on Twitter. Increased engagement, visibility, retweets, and followers.', 'The importance of using hashtags and mentions on Twitter is highlighted, emphasizing the benefits of increasing retweets, followers, and engagement. Increased retweets, followers, and engagement.', 'The chapter emphasizes the benefits of using relevant hashtags and mentions for increasing retweets, followers, and engagement on Twitter. Increased retweets, followers, and engagement.']}, {'end': 17203.088, 'start': 16489.035, 'title': 'Twitter engagement strategies', 'summary': 'Highlights the importance of mimicking successful accounts, using images and videos for engagement, advertising on twitter, providing customer support, avoiding bot followers, and creating useful and relevant content to increase engagement and followers on twitter.', 'duration': 714.053, 'highlights': ['Using relevant images and videos can increase engagement on Twitter, with images leading to 150% more engagement and videos being six times more likely to be retweeted. 150% increase in engagement with images, videos six times more likely to be retweeted', 'Promoted tweets on Twitter can be beneficial, as advertisers only pay after achieving their marketing objective, and the cost per click tends to be fairly low. Advertisers pay only after achieving marketing objective, low cost per click', "Providing customer support through direct messages and engaging with users' questions can lead to increased followers and engagement. Increased followers and engagement through customer support", "Avoiding bot followers and focusing on organic methods such as using hashtags, reaching out to influencers, and analyzing competition's strategies is essential for building a genuine and engaged following on Twitter. Organic methods for genuine and engaged following", 'Creating useful and relevant content, using polls, sharing blog posts, industry news, and customer stories, and bringing variety to the shared content can lead to higher engagement on Twitter. Higher engagement through useful and relevant content']}, {'end': 17662.111, 'start': 17203.148, 'title': 'Effective twitter strategies for brands', 'summary': 'Discusses effective twitter strategies for brands, including leveraging emotional qualities in tweets, organizing tweet chats for engagement, using tools to schedule tweets for maximum visibility, running contests to increase reach, and embedding twitter updates on websites for increased exposure.', 'duration': 458.963, 'highlights': ['Leveraging emotional qualities in tweets can lead to increased engagement, as customers sharing insights like feeling surprised, grateful, or appreciated can help in gaining engagement. Leveraging emotional qualities in tweets can lead to increased engagement, as customers sharing insights like feeling surprised, grateful, or appreciated can help in gaining engagement.', 'Organizing tweet chats with designated hashtags enables interaction with followers and other users, contributing to increased engagement and following. Organizing tweet chats with designated hashtags enables interaction with followers and other users, contributing to increased engagement and following.', 'Using tools like Sprout Social for scheduling tweets based on the best time of day and day of the week for maximum engagement can help in increasing visibility and engagement. Using tools like Sprout Social for scheduling tweets based on the best time of day and day of the week for maximum engagement can help in increasing visibility and engagement.', 'Running contests or giveaways on Twitter can significantly increase reach and exposure, potentially leading to more followers and customers. Running contests or giveaways on Twitter can significantly increase reach and exposure, potentially leading to more followers and customers.', 'Embedding Twitter updates on websites can help in adding new followers and keeping the website fresh and updated, contributing to increased exposure and engagement. Embedding Twitter updates on websites can help in adding new followers and keeping the website fresh and updated, contributing to increased exposure and engagement.']}], 'duration': 1519.07, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM16143041.jpg', 'highlights': ['Free Frosty giveaway tweet resulted in 206 retweets, 302 comments, and over 3,000 likes, showcasing successful audience engagement', 'Using relevant images and videos can increase engagement on Twitter, with images leading to 150% more engagement and videos being six times more likely to be retweeted', 'Using relevant hashtags and mentions can lead to increased engagement and visibility on Twitter', "Providing customer support through direct messages and engaging with users' questions can lead to increased followers and engagement", 'Leveraging emotional qualities in tweets can lead to increased engagement, as customers sharing insights like feeling surprised, grateful, or appreciated can help in gaining engagement', 'Running contests or giveaways on Twitter can significantly increase reach and exposure, potentially leading to more followers and customers', 'Mentioning other people in tweets to increase engagement is a strategy for increasing followers on Twitter', 'Organizing tweet chats with designated hashtags enables interaction with followers and other users, contributing to increased engagement and following', 'Using tools like Sprout Social for scheduling tweets based on the best time of day and day of the week for maximum engagement can help in increasing visibility and engagement', 'Creating useful and relevant content, using polls, sharing blog posts, industry news, and customer stories, and bringing variety to the shared content can lead to higher engagement on Twitter', "Avoiding bot followers and focusing on organic methods such as using hashtags, reaching out to influencers, and analyzing competition's strategies is essential for building a genuine and engaged following on Twitter", 'Embedding Twitter updates on websites can help in adding new followers and keeping the website fresh and updated, contributing to increased exposure and engagement', 'Promoted tweets on Twitter can be beneficial, as advertisers only pay after achieving their marketing objective, and the cost per click tends to be fairly low']}, {'end': 20659.632, 'segs': [{'end': 17864.22, 'src': 'embed', 'start': 17840, 'weight': 15, 'content': [{'end': 17846.125, 'text': "So amongst all those stories, videos and photos and hashtags, you'll see some ads.", 'start': 17840, 'duration': 6.125}, {'end': 17850.549, 'text': "and then because you'll see ads, because you'll see users, you're gonna see businesses.", 'start': 17846.425, 'duration': 4.124}, {'end': 17858.235, 'text': "it's just good place to really set up, shop and really tell your story through the world of photos and videos.", 'start': 17850.549, 'duration': 7.686}, {'end': 17864.22, 'text': "so 25 million plus businesses have already migrated over to instagram, and that's growing and growing and growing.", 'start': 17858.235, 'duration': 5.985}], 'summary': 'Over 25 million businesses have migrated to instagram to tell their stories through photos and videos.', 'duration': 24.22, 'max_score': 17840, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM17840000.jpg'}, {'end': 17951.725, 'src': 'embed', 'start': 17927.993, 'weight': 2, 'content': [{'end': 17935.556, 'text': "you want people to know who you are and because if you don't really become very clear to people, they're not going to follow you.", 'start': 17927.993, 'duration': 7.563}, {'end': 17937.056, 'text': 'so this is where it all starts.', 'start': 17935.556, 'duration': 1.5}, {'end': 17943.879, 'text': 'you need to take advantage of your bio, have a clear and concise bio and have a link to your website or some contact information.', 'start': 17937.056, 'duration': 6.823}, {'end': 17945.86, 'text': 'So, to me, this is where it all starts.', 'start': 17944.099, 'duration': 1.761}, {'end': 17951.725, 'text': "You got to have a bio, because that's what people are going to look at and they're going to decide whether to follow you or not,", 'start': 17945.88, 'duration': 5.845}], 'summary': 'Clear and concise bio with contact info crucial for gaining followers.', 'duration': 23.732, 'max_score': 17927.993, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM17927993.jpg'}, {'end': 18589.272, 'src': 'embed', 'start': 18558.711, 'weight': 3, 'content': [{'end': 18561.333, 'text': 'You know for me, I always go back to what industry are you in?', 'start': 18558.711, 'duration': 2.622}, {'end': 18563.535, 'text': "If you're in the food industry, hey, you know.", 'start': 18561.373, 'duration': 2.162}, {'end': 18565.957, 'text': 'people who are following you are interested in food.', 'start': 18563.535, 'duration': 2.422}, {'end': 18569.301, 'text': "If you're a pizza company, you know, show off that pizza.", 'start': 18566.018, 'duration': 3.283}, {'end': 18575.885, 'text': "If you're a bakery, show off how you make your breads and goods baked goods, whatever it is you have.", 'start': 18569.361, 'duration': 6.524}, {'end': 18579.967, 'text': "show it off, because if somebody's following you, that's what they're interested in.", 'start': 18575.885, 'duration': 4.082}, {'end': 18583.329, 'text': 'so tip number eight highlight important stories.', 'start': 18579.967, 'duration': 3.362}, {'end': 18584.85, 'text': 'so you want to highlight.', 'start': 18583.329, 'duration': 1.521}, {'end': 18589.272, 'text': 'highlights serve as the easiest way to create a first impression for a potential follower.', 'start': 18584.85, 'duration': 4.422}], 'summary': 'Highlight industry-specific content to engage followers and create first impressions.', 'duration': 30.561, 'max_score': 18558.711, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM18558711.jpg'}, {'end': 18879.239, 'src': 'embed', 'start': 18852.046, 'weight': 4, 'content': [{'end': 18856.668, 'text': "so Don't be afraid to run contests just to make it fun and light it up a little bit.", 'start': 18852.046, 'duration': 4.622}, {'end': 18861.29, 'text': 'So each tag can bring you a new audience member who could be a potential follower.', 'start': 18856.828, 'duration': 4.462}, {'end': 18868.113, 'text': 'So anytime you run a contest, people are going to tag their friends to let them know about that contest.', 'start': 18861.51, 'duration': 6.603}, {'end': 18871.575, 'text': 'So those friends are going to come over and likely engage.', 'start': 18868.173, 'duration': 3.402}, {'end': 18879.239, 'text': "So that's the beauty of running a contest or giveaway is chances are word's going to spread and it's going to get you some new followers.", 'start': 18871.635, 'duration': 7.604}], 'summary': 'Running contests can attract potential followers through tagging and word-of-mouth, leading to increased engagement and new followers.', 'duration': 27.193, 'max_score': 18852.046, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM18852046.jpg'}, {'end': 18921.192, 'src': 'embed', 'start': 18895.371, 'weight': 7, 'content': [{'end': 18901.356, 'text': "so when we say consistent, you know, if you're again that pizza parlor, stay within pizza.", 'start': 18895.371, 'duration': 5.985}, {'end': 18909.303, 'text': 'you could branch out a little, maybe, and talk about salads or talk about beverages to you know, as a complementary factor to the pizza.', 'start': 18901.356, 'duration': 7.947}, {'end': 18913.006, 'text': "okay, but don't talk about hamburgers if you're focused in on pizza.", 'start': 18909.303, 'duration': 3.703}, {'end': 18916.929, 'text': 'so we want to stay consistent with your theme.', 'start': 18913.006, 'duration': 3.923}, {'end': 18921.192, 'text': 'this method involves less effort, with a faster production of instagram content.', 'start': 18916.929, 'duration': 4.263}], 'summary': 'Consistency in content: focus on pizza, consider salads and beverages, avoid hamburgers. this method results in faster instagram content production.', 'duration': 25.821, 'max_score': 18895.371, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM18895371.jpg'}, {'end': 18966.217, 'src': 'embed', 'start': 18937.365, 'weight': 5, 'content': [{'end': 18945.269, 'text': "so if you start Varying it and branching out, then it's gonna muddy the water supposed, so to speak and you're probably gonna get less engagement.", 'start': 18937.365, 'duration': 7.904}, {'end': 18954.212, 'text': "so set a theme on Instagram by maintaining consistency and your personality filters, colors and layout, and really what I'm referring to is post,", 'start': 18945.269, 'duration': 8.943}, {'end': 18958.613, 'text': "and when you have post something, you're you're really creating a personality for yourself.", 'start': 18954.212, 'duration': 4.401}, {'end': 18966.217, 'text': "okay. so if you're in fashion, for example, and you're in the jeans industry, well, jeans, jeans, jeans right, that's your personality.", 'start': 18958.613, 'duration': 7.604}], 'summary': 'Maintain consistency with a theme on instagram to increase engagement and create a strong personality, like focusing on jeans in the fashion industry.', 'duration': 28.852, 'max_score': 18937.365, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM18937365.jpg'}, {'end': 19157.161, 'src': 'embed', 'start': 19121.674, 'weight': 0, 'content': [{'end': 19122.714, 'text': "It's worth repeating.", 'start': 19121.674, 'duration': 1.04}, {'end': 19129.436, 'text': 'So if I go back into say Facebook ads manager, I can pick and choose my placements.', 'start': 19123.074, 'duration': 6.362}, {'end': 19133.737, 'text': 'And really what I want to do is pick and choose, for example, Instagram.', 'start': 19129.956, 'duration': 3.781}, {'end': 19135.657, 'text': 'And so I have Instagram feed.', 'start': 19133.857, 'duration': 1.8}, {'end': 19136.977, 'text': 'I have Instagram stories.', 'start': 19135.697, 'duration': 1.28}, {'end': 19143.178, 'text': 'So and I could see what the video requirement or the media requirement is for running on Instagram.', 'start': 19137.317, 'duration': 5.861}, {'end': 19148.98, 'text': 'So with Instagram, you can run stories, you can run videos, single image ads, you can run carousel.', 'start': 19143.358, 'duration': 5.622}, {'end': 19157.161, 'text': "So really, you could put your best forward, meaning take the post that's performing well and maybe you want to advertise that, promote it.", 'start': 19149.16, 'duration': 8.001}], 'summary': 'Facebook ads manager allows picking placements like instagram feed and stories, offering various ad formats including videos, single images, and carousels.', 'duration': 35.487, 'max_score': 19121.674, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM19121674.jpg'}, {'end': 19204.273, 'src': 'embed', 'start': 19180.248, 'weight': 6, 'content': [{'end': 19188.16, 'text': 'Other advantages, scalable pricing, self-serve and instant, robust reporting, and highly refined audience retargeting.', 'start': 19180.248, 'duration': 7.912}, {'end': 19190.784, 'text': 'So all of that is in the Facebook Ads Manager.', 'start': 19188.38, 'duration': 2.404}, {'end': 19196.47, 'text': 'You can get all the reporting you need, meaning who saw the ad?', 'start': 19191.004, 'duration': 5.466}, {'end': 19197.731, 'text': 'did they click on it?', 'start': 19196.47, 'duration': 1.261}, {'end': 19199.831, 'text': 'okay, you can refine that target audience.', 'start': 19197.731, 'duration': 2.1}, {'end': 19204.273, 'text': 'you can go back into facebook ads manager and refine who your audience is.', 'start': 19199.831, 'duration': 4.442}], 'summary': 'Facebook ads manager offers scalable pricing, robust reporting, and refined audience retargeting.', 'duration': 24.025, 'max_score': 19180.248, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM19180248.jpg'}, {'end': 19632.447, 'src': 'embed', 'start': 19602.929, 'weight': 9, 'content': [{'end': 19604.11, 'text': "We'd love to hear your thoughts.", 'start': 19602.929, 'duration': 1.181}, {'end': 19607.893, 'text': 'So tip 18, use user engagement to your advantage.', 'start': 19604.49, 'duration': 3.403}, {'end': 19611.195, 'text': 'So I just mentioned that using the later example.', 'start': 19608.193, 'duration': 3.002}, {'end': 19616.919, 'text': "So we want to be able to learn from what's working and not working.", 'start': 19611.495, 'duration': 5.424}, {'end': 19623.182, 'text': 'so user generated content shows off your brand to be authentic and improves your relationship with your followers.', 'start': 19617.159, 'duration': 6.023}, {'end': 19627.044, 'text': "so you know you want to be unique with the content that you're posting.", 'start': 19623.182, 'duration': 3.862}, {'end': 19632.447, 'text': "so if you do that, you're likely to build that relationship and, you know,", 'start': 19627.044, 'duration': 5.403}], 'summary': 'Tip 18: use user engagement to showcase authentic brand, improve relationship with followers, and build unique content.', 'duration': 29.518, 'max_score': 19602.929, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM19602929.jpg'}, {'end': 20400.911, 'src': 'embed', 'start': 20373.143, 'weight': 1, 'content': [{'end': 20375.584, 'text': "This is Sprout Social's example of listening.", 'start': 20373.143, 'duration': 2.441}, {'end': 20377.684, 'text': "Here, let's take a look at another example.", 'start': 20375.764, 'duration': 1.92}, {'end': 20379.465, 'text': "I'm in Later.com.", 'start': 20378.064, 'duration': 1.401}, {'end': 20385.086, 'text': 'So Later, very similar to Sprout Social in that it does a lot of the same things.', 'start': 20379.625, 'duration': 5.461}, {'end': 20390.028, 'text': 'You can actually schedule content on a particular platform.', 'start': 20385.407, 'duration': 4.621}, {'end': 20393.849, 'text': 'And one thing I like about Later here, you can actually see it visually.', 'start': 20390.108, 'duration': 3.741}, {'end': 20396.47, 'text': "You can see a calendar and what's been scheduled.", 'start': 20393.909, 'duration': 2.561}, {'end': 20400.911, 'text': 'So I can see today I have scheduled something scheduled at 1.15.', 'start': 20396.71, 'duration': 4.201}], 'summary': 'Comparison of social media management tools: sprout social and later.com; both allow scheduling content, with later.com providing visual scheduling features and a specific example of a scheduled post at 1.15.', 'duration': 27.768, 'max_score': 20373.143, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM20373143.jpg'}], 'start': 17662.111, 'title': 'Instagram marketing strategies and tips', 'summary': "Covers instagram marketing strategies to increase followers, leveraging the platform's popularity with over 500 million daily active users, using hashtags, best posting times, stealing followers from competitors, and paying for sponsored posts. it also outlines 12 key instagram marketing tips, including using geotags, leveraging instagram stories, staying consistent with posts and themes, utilizing trends, and running contests to increase reach and exposure.", 'chapters': [{'end': 18376.882, 'start': 17662.111, 'title': 'Instagram marketing strategies', 'summary': "Discusses strategies to increase instagram followers, including the platform's popularity with over 500 million daily active users, the significance of hashtags, the best time to post content, stealing followers from competitors, and paying for sponsored posts and product reviews to reach a larger audience.", 'duration': 714.771, 'highlights': ['Instagram has over 500 million daily active users and a user base growth of more than 300% year over year, making it a highly popular platform for marketing and reaching a wide audience.', "Utilizing relevant hashtags on Instagram can help users find content, and it's essential to align the hashtags with the content for long-term engagement and new interested followers, as well as potential sales.", "Posting content between 2 and 3 p.m. on Thursdays is suggested as the best time to optimize engagement, but it's important to analyze the data to determine the best posting times for one's specific audience.", "Engaging with competitors' followers by liking or commenting on their posts can be an effective way to gain followers and expand one's audience on Instagram.", 'Seeking out influencers with a large following and requesting sponsored post pricing can help expose a brand to a larger audience and build credibility.']}, {'end': 18976.422, 'start': 18376.922, 'title': 'Instagram marketing tips', 'summary': 'Outlines 12 key instagram marketing tips, including using geotags for discoverability, leveraging instagram stories for promotion and engagement, and staying consistent with posts and themes to attract and retain followers, while also utilizing trends and running contests to increase reach and exposure.', 'duration': 599.5, 'highlights': ['Tip 6: Use geotags for discoverability by tagging the location, city, or venue to increase engagement for local businesses. Geotagging increases engagement for local businesses by making it easier for users in the same location to find and engage with the content.', 'Tip 7: Utilize Instagram stories to share industry-relevant news, product promotion, and interactive features like polls and user reviews. Instagram stories can be used to showcase industry-relevant content, promote products, and increase interactivity through features like polls and user reviews.', 'Tip 11: Running contests and giveaways can increase reach, exposure, and engagement by encouraging followers to tag friends and participate. Running contests and giveaways can lead to increased engagement and new followers as participants tag friends and spread the word about the contest.', 'Tip 12: Maintain consistency in posts and themes to attract and retain followers, emphasizing the importance of a consistent pace and theme for impactful conversion. Consistency in posts and themes is crucial for attracting and retaining followers, leading to impactful conversion and engagement.']}, {'end': 19745.116, 'start': 18976.422, 'title': 'Maximizing instagram performance', 'summary': 'Covers tips for maximizing instagram performance, including tracking instagram following, using social blade and instagram business insights for analytics, utilizing instagram ads for promotion, creating visually attractive ads, taking advantage of scheduling tools, developing a signature style, experimenting with content, and leveraging user engagement and high-quality images and videos.', 'duration': 768.694, 'highlights': ['Tip 13: Track Instagram Following Keep track of Instagram following and analyze growth with tools like Social Blade and Instagram Business Insights to diagnose performance and engagement metrics.', 'Tip 16: Use Scheduling Tools Utilize scheduling tools like Later, Hootsuite, and Buffer for Instagram posts to analyze post performance, audience demographics, and engagement metrics for refining content strategy.', 'Tip 18: Leverage User Engagement Leverage user-generated content to showcase authenticity, improve follower relationships, and gain insights into content performance, while setting up unique hashtags to encourage user participation.', 'Tip 19: Use High-Quality Images and Videos Emphasize the use of high-quality and authentic images and videos on Instagram, ensuring fun and informational content that maintains user interest.', 'Tip 14: Utilize Instagram Ads Use Instagram ads to promote products, services, or brand, with complete control over advertisement formats, placements, and audience targeting through Facebook Ads Manager, providing scalable pricing and robust reporting.']}, {'end': 20659.632, 'start': 19745.456, 'title': 'Optimizing instagram and social media tools', 'summary': 'Emphasizes optimizing instagram content by being concise, authentic, and fun, promoting the page on various platforms, and discusses the importance of social media marketing tools, such as hootsuite, buffer, tweetdeck, and sprout social, in efficiently managing and customizing content, engaging with brand advocates, and analyzing real-time data.', 'duration': 914.176, 'highlights': ["The importance of optimizing Instagram content by being concise, authentic, and fun is emphasized to hold the user's attention. Emphasizes the need for video content to be concise, authentic, and fun to hold users' attention.", 'Promoting the Instagram page on various platforms, including offline methods like print ads and online methods like web page integration, is recommended to encourage users to follow the page. Suggests promoting the Instagram page on various platforms, including offline methods like print ads and online methods like web page integration.', 'The chapter discusses the importance of social media marketing tools such as Hootsuite, Buffer, TweetDeck, and Sprout Social in efficiently managing and customizing content, engaging with brand advocates, and analyzing real-time data. Discusses the importance of social media marketing tools in efficiently managing and customizing content, engaging with brand advocates, and analyzing real-time data.']}], 'duration': 2997.521, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zbhwHDKmkXM/pics/zbhwHDKmkXM17662111.jpg', 'highlights': ['Instagram has over 500 million daily active users and a user base growth of more than 300% year over year, making it a highly popular platform for marketing and reaching a wide audience.', "Utilizing relevant hashtags on Instagram can help users find content, and it's essential to align the hashtags with the content for long-term engagement and new interested followers, as well as potential sales.", "Posting content between 2 and 3 p.m. on Thursdays is suggested as the best time to optimize engagement, but it's important to analyze the data to determine the best posting times for one's specific audience.", "Engaging with competitors' followers by liking or commenting on their posts can be an effective way to gain followers and expand one's audience on Instagram.", 'Seeking out influencers with a large following and requesting sponsored post pricing can help expose a brand to a larger audience and build credibility.', 'Use geotags for discoverability by tagging the location, city, or venue to increase engagement for local businesses. Geotagging increases engagement for local businesses by making it easier for users in the same location to find and engage with the content.', 'Utilize Instagram stories to share industry-relevant news, product promotion, and interactive features like polls and user reviews. Instagram stories can be used to showcase industry-relevant content, promote products, and increase interactivity through features like polls and user reviews.', 'Running contests and giveaways can increase reach, exposure, and engagement by encouraging followers to tag friends and participate. Running contests and giveaways can lead to increased engagement and new followers as participants tag friends and spread the word about the contest.', 'Maintain consistency in posts and themes to attract and retain followers, emphasizing the importance of a consistent pace and theme for impactful conversion. Consistency in posts and themes is crucial for attracting and retaining followers, leading to impactful conversion and engagement.', 'Track Instagram Following Keep track of Instagram following and analyze growth with tools like Social Blade and Instagram Business Insights to diagnose performance and engagement metrics.', 'Use Scheduling Tools Utilize scheduling tools like Later, Hootsuite, and Buffer for Instagram posts to analyze post performance, audience demographics, and engagement metrics for refining content strategy.', 'Leverage User Engagement Leverage user-generated content to showcase authenticity, improve follower relationships, and gain insights into content performance, while setting up unique hashtags to encourage user participation.', 'Use High-Quality Images and Videos Emphasize the use of high-quality and authentic images and videos on Instagram, ensuring fun and informational content that maintains user interest.', 'Utilize Instagram Ads Use Instagram ads to promote products, services, or brand, with complete control over advertisement formats, placements, and audience targeting through Facebook Ads Manager, providing scalable pricing and robust reporting.', "The importance of optimizing Instagram content by being concise, authentic, and fun is emphasized to hold the user's attention. Emphasizes the need for video content to be concise, authentic, and fun to hold users' attention.", 'Promoting the Instagram page on various platforms, including offline methods like print ads and online methods like web page integration, is recommended to encourage users to follow the page. Suggests promoting the Instagram page on various platforms, including offline methods like print ads and online methods like web page integration.', 'The chapter discusses the importance of social media marketing tools such as Hootsuite, Buffer, TweetDeck, and Sprout Social in efficiently managing and customizing content, engaging with brand advocates, and analyzing real-time data. Discusses the importance of social media marketing tools in efficiently managing and customizing content, engaging with brand advocates, and analyzing real-time data.']}], 'highlights': ["Phil's transition to digital marketing led to a substantial increase in audience and book sales.", 'Facebook has an average of 2.27 billion monthly active users.', "Instagram's popularity, simplicity, and preference for visual content make it an effective platform for brand promotion, particularly for younger and female demographics.", 'YouTube boasts 1.9 billion active users and is popular across the world, with 70% of views generated from mobile devices, indicating its global popularity.', 'Twitter has 326 million active users per month and is popular among millennials for news consumption.', 'Facebook advertising offers targeted options based on specific interests, demographics, and location.', 'Video ads on Facebook outperform traditional image ads, carousel, or presentation mode, resulting in higher engagement and reach.', 'Emojis can help make the message stick out and resonate with people, giving the ad a competitive advantage over others.', 'Using UTM parameters to track Facebook ad campaigns in Google Analytics for better performance measurement and targeting.', 'A-B testing is essential to continuously test and improve ad performance.', 'The use of hashtags to help the audience find videos easily and signal the content of the video on social media platforms.', 'Promoting video content on various social media platforms can effectively drive traffic and increase engagement.', 'Instagram has over 500 million daily active users and a user base growth of more than 300% year over year, making it a highly popular platform for marketing and reaching a wide audience.']}