title
Digital Marketing Tools And Techniques 2023 | Digital Marketing Tools Tutorial | Simplilearn

description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=DigitalMarketingFullCourse-zBD-wxaUm1Q&utm_medium=DescriptionFF&utm_source=youtube 🔥Digital Marketing Masters Program (Discount Code - YTBE15): https://www.simplilearn.com/master-in-digital-marketing?utm_campaign=SCE-DmMasters&utm_medium=DescriptionFF&utm_source=youtube This video on Digital Marketing tools will explain few essential tools that every Digital marketer should be aware of. We will be covering tools for SEO, paid marketing, email marketing, web analytics, affiliate marketing, social media, and competitor analysis tools along with hands-on demos. Below are a few essential digital marketing channels and the tools used to drive them: 00:00:00 SEO tools 01:39:13 Paid marketing tools 00:32:03 Email marketing tools 00:48:27 Web analytics tools 02:04:43 Affiliate marketing tools 02:16:28 Social media marketing tools 01:18:40 Competitor spying tools 🔥Free Digital Marketing Course: https://www.simplilearn.com/learn-digital-marketing-fundamentals-basics-skillup?utm_campaign=DigitalMarketingFullCourse&utm_medium=Description&utm_source=youtube 🔥Free SEO Course: https://www.simplilearn.com/learn-seo-basics-skillup?utm_campaign=DigitalMarketingFullCourse&utm_medium=Description&utm_source=youtube 🔥Free Social Media Marketing Course: https://www.simplilearn.com/learn-social-media-basics-skillup?utm_campaign=DigitalMarketingFullCourse&utm_medium=Description&utm_source=youtube ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs #DigitalMarktingTools #DigitalMarketingToolsAndTechniques #DigitalMarketingTools2021 #DigitalMarketingToolsTutorial #BestDigitalMarketingTools #DigitalMarketingCourse #Simplilearn ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Become eligible to be part of the Purdue University Alumni Association - Masterclasses delivered by Purdue faculty - Harvard Business Publishing Cases - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects - 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. - 35+ digital marketing tools - Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs) - Course aligned with Hootsuite and SE Ranking certification - Learn using Meta Business Coach Chatbot - Live classes delivered by Industry Experts along with self-paced content ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology 👉Learn more at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=DigitalMarketingFullCourse-zBD-wxaUm1Q&utm_medium=Description&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688 🎓Enhance your expertise in the below technologies to secure lucrative, high-paying job opportunities: 🟡 AI & Machine Learning - https://l.linklyhq.com/l/1tMt8 🟢 Cyber Security - https://l.linklyhq.com/l/1tMt9 🔴 Data Analytics - https://l.linklyhq.com/l/1tMt1 🟠 Data Science - https://l.linklyhq.com/l/1tMt4 🔵 Cloud Computing - https://l.linklyhq.com/l/1tMtA

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{'title': 'Digital Marketing Tools And Techniques 2023 | Digital Marketing Tools Tutorial | Simplilearn', 'heatmap': [{'end': 5650.273, 'start': 5554.155, 'weight': 1}], 'summary': "Tutorial on digital marketing tools provides an overview of various tools including seo, paid search, email marketing, web analytics, affiliate marketing, and social media. it emphasizes the significance of using google's keyword planner for organic search and google search console for website indexing and mobile usability, and also covers the importance of google analytics and utm parameters for email campaign tracking. additionally, it discusses website traffic analysis, website and video analytics, leveraging competitor spying tools for seo and paid search, analyzing online advertising tools, facebook ads manager features, affiliate marketing platforms, and the organization of publishers in affiliate marketing, highlighting the benefits of group organization and specific tools in improving product sales, click-through rates, content management, and website performance.", 'chapters': [{'end': 520.558, 'segs': [{'end': 74.443, 'src': 'embed', 'start': 30.675, 'weight': 1, 'content': [{'end': 36.12, 'text': 'that are popular and ones that we foresee as being the go-to tools for the future.', 'start': 30.675, 'duration': 5.445}, {'end': 45.767, 'text': 'so past, present and future digital marketing tools is the way to look at this, with a good focus on a lot of different marketing channels here.', 'start': 36.54, 'duration': 9.227}, {'end': 48.329, 'text': "so we're going to focus first on seo.", 'start': 45.767, 'duration': 2.562}, {'end': 51.891, 'text': 'talk about some of the tools related to on page and off page.', 'start': 48.329, 'duration': 3.562}, {'end': 54.633, 'text': "we're going to switch over to paid search.", 'start': 51.891, 'duration': 2.742}, {'end': 57.175, 'text': 'talk a little bit about paid search tools.', 'start': 54.633, 'duration': 2.542}, {'end': 64.441, 'text': "we're going to talk about email marketing and some of the email marketing platforms and the tools within those platforms.", 'start': 57.175, 'duration': 7.266}, {'end': 67.507, 'text': 'The center of it all is web analytics.', 'start': 65.021, 'duration': 2.486}, {'end': 74.443, 'text': "So Google Analytics is the tool we'll be taking a closer look at in today's webinar and all that it has to offer.", 'start': 67.968, 'duration': 6.475}], 'summary': 'Discussing popular digital marketing tools like seo, paid search, email marketing, and web analytics, with a focus on google analytics.', 'duration': 43.768, 'max_score': 30.675, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q30675.jpg'}, {'end': 188.931, 'src': 'embed', 'start': 162.429, 'weight': 2, 'content': [{'end': 171.597, 'text': "okay, so search engine optimization or organic search, we have a mixture of paid and free, so there's a lot of different platforms,", 'start': 162.429, 'duration': 9.168}, {'end': 177.462, 'text': "but if you're focusing on seo, you certainly need to use an SEO platform.", 'start': 171.597, 'duration': 5.865}, {'end': 179.223, 'text': "So there's SEMrush.", 'start': 177.682, 'duration': 1.541}, {'end': 182.846, 'text': 'You also have Google Search Console, which is free.', 'start': 179.904, 'duration': 2.942}, {'end': 188.931, 'text': "So if you don't have a SEO platform, you definitely need to be using Google Search Console.", 'start': 183.186, 'duration': 5.745}], 'summary': 'Seo requires tools like semrush or google search console for optimization.', 'duration': 26.502, 'max_score': 162.429, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q162429.jpg'}, {'end': 477.009, 'src': 'embed', 'start': 454.936, 'weight': 0, 'content': [{'end': 464.162, 'text': "So the idea here, using Google's keyword planner, is one we want to get an idea of what other keywords are out there that are relevant.", 'start': 454.936, 'duration': 9.226}, {'end': 467.384, 'text': 'so it helps stimulate some ideas for relevancy.', 'start': 464.162, 'duration': 3.222}, {'end': 470.625, 'text': 'two, we can get an average monthly search volume.', 'start': 467.384, 'duration': 3.241}, {'end': 477.009, 'text': 'so we want to know, on average over the past 12 months, how many search queries i can expect from this keyword.', 'start': 470.625, 'duration': 6.384}], 'summary': "Using google's keyword planner helps find relevant keywords and their average monthly search volume.", 'duration': 22.073, 'max_score': 454.936, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q454936.jpg'}], 'start': 9.977, 'title': 'Digital marketing tools overview', 'summary': "Provides an overview of digital marketing tools, including seo, paid search, email marketing, web analytics, affiliate marketing, and social media, emphasizing the importance of utilizing various tools for better understanding and best practices. it also discusses the usage and significance of google's keyword planner in finding relevant keywords for organic search, providing insights into average monthly search volumes and competition levels.", 'chapters': [{'end': 211.427, 'start': 9.977, 'title': 'Digital marketing tools overview', 'summary': 'Discusses an overview of past, present, and future digital marketing tools including seo, paid search, email marketing, web analytics, affiliate marketing, social media, and competition tools, emphasizing the importance of utilizing various tools for better understanding and best practices.', 'duration': 201.45, 'highlights': ['Past, Present, and Future Digital Marketing Tools The webinar covers digital marketing tools that performed well in the past, are popular, and are anticipated as go-to tools for the future, with a focus on various marketing channels.', 'SEO Tools and Platforms The discussion includes SEO tools like SEMrush, Google Search Console, and Google Keyword Planner, emphasizing the importance of utilizing these tools for effective search engine optimization.', 'Importance of Web Analytics The importance of web analytics, particularly Google Analytics, is highlighted as a central tool in understanding website performance and user behavior for effective digital marketing strategies.', 'Encouragement for Tool Sharing The speaker encourages sharing of favorite digital marketing tools and platforms, emphasizing the diverse usage of tools by different individuals and the value of collective knowledge sharing.']}, {'end': 520.558, 'start': 211.427, 'title': "Seo tools and google's keyword planner", 'summary': "Explores the usage of seo tools such as moz, screaming frog, and ahrefs, while emphasizing the significance of google's keyword planner in finding relevant, high-volume, and low-competition keywords for organic search, and how it provides insights into average monthly search volumes and competition levels.", 'duration': 309.131, 'highlights': ["Google's Keyword Planner provides insights into average monthly search volumes and competition levels for keywords, helping in finding relevant, high-volume, and low-competition keywords for organic search. Google's Keyword Planner is crucial for finding relevant, high-volume, and low-competition keywords for organic search by providing insights into average monthly search volumes and competition levels.", "Moz, Screaming Frog, and Ahrefs are SEO tools used for various aspects of SEO, with Google's Keyword Planner being the tool of choice for finding relevant keywords. Moz, Screaming Frog, and Ahrefs are SEO tools used for various aspects of SEO, with Google's Keyword Planner being the tool of choice for finding relevant, high-volume, and low-competition keywords for organic search.", "Google's Keyword Planner helps in stimulating ideas for relevancy, provides insights into average monthly search volumes, and assesses the competition level for keywords, aiding in the optimization and ranking for organic search. Google's Keyword Planner helps in stimulating ideas for relevancy, provides insights into average monthly search volumes, and assesses the competition level for keywords, aiding in the optimization and ranking for organic search."]}], 'duration': 510.581, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q9977.jpg', 'highlights': ["Google's Keyword Planner provides insights into average monthly search volumes and competition levels for keywords, helping in finding relevant, high-volume, and low-competition keywords for organic search.", 'The importance of web analytics, particularly Google Analytics, is highlighted as a central tool in understanding website performance and user behavior for effective digital marketing strategies.', 'SEO Tools and Platforms The discussion includes SEO tools like SEMrush, Google Search Console, and Google Keyword Planner, emphasizing the importance of utilizing these tools for effective search engine optimization.', 'Past, Present, and Future Digital Marketing Tools The webinar covers digital marketing tools that performed well in the past, are popular, and are anticipated as go-to tools for the future, with a focus on various marketing channels.']}, {'end': 1125.721, 'segs': [{'end': 594.681, 'src': 'embed', 'start': 568.847, 'weight': 1, 'content': [{'end': 578.854, 'text': "hey, for this keyword in the entire united states i'm looking at anywhere from eleven and a half thousand to 30 000 on monthly volume.", 'start': 568.847, 'duration': 10.007}, {'end': 583.156, 'text': 'now what moz does is they give you a difficulty score.', 'start': 578.854, 'duration': 4.302}, {'end': 591.16, 'text': 'so a difficulty score is a score between 1 and 100, and so i can see this is pretty much right down the middle in terms of difficulty.', 'start': 583.156, 'duration': 8.004}, {'end': 594.681, 'text': "okay, so if it's zero it's an easy keyword.", 'start': 591.16, 'duration': 3.521}], 'summary': 'Keyword has monthly volume of 11.5k to 30k in the us with a difficulty score around 50.', 'duration': 25.834, 'max_score': 568.847, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q568847.jpg'}, {'end': 665.33, 'src': 'embed', 'start': 639.972, 'weight': 2, 'content': [{'end': 647.418, 'text': "but for now, if you don't want to necessarily use google's keyword planner because maybe you're not running google ads, you can always use Moz.", 'start': 639.972, 'duration': 7.446}, {'end': 651.761, 'text': 'now, remember, Moz has basically a freemium version,', 'start': 647.418, 'duration': 4.343}, {'end': 665.33, 'text': 'meaning you can sign up for a free account and you could sign up for a free account as a test trial and you could test it for a period of days and leverage its tools during that free trial to get a better sense of how these tools work.', 'start': 651.761, 'duration': 13.569}], 'summary': "Use moz's freemium version for keyword research if not using google's planner.", 'duration': 25.358, 'max_score': 639.972, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q639972.jpg'}, {'end': 698.002, 'src': 'embed', 'start': 674.134, 'weight': 0, 'content': [{'end': 680.636, 'text': 'but we want to be able to choose keywords with high volume and low difficulty, low competition.', 'start': 674.134, 'duration': 6.502}, {'end': 684.557, 'text': 'we also want to select primary and second keywords wisely.', 'start': 680.636, 'duration': 3.921}, {'end': 689.339, 'text': "so remember, when you optimize, you're optimizing a page for more than one keyword.", 'start': 684.557, 'duration': 4.782}, {'end': 698.002, 'text': 'so you want to be able to have a nice portfolio of diverse relevant keywords with high search volume and low difficulty,', 'start': 689.339, 'duration': 8.663}], 'summary': 'Choose keywords with high volume, low difficulty. optimize for diverse relevant keywords.', 'duration': 23.868, 'max_score': 674.134, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q674134.jpg'}, {'end': 797.295, 'src': 'embed', 'start': 769.858, 'weight': 4, 'content': [{'end': 775.2, 'text': 'so we have tools available to us, some majestic hrefs, again moz.', 'start': 769.858, 'duration': 5.342}, {'end': 784.904, 'text': "let's take a look at google search console, and i want to hone in on google search console because it is free and it's a must.", 'start': 775.2, 'duration': 9.704}, {'end': 790.387, 'text': "if you're going to work on seo, you need to be working in google search console,", 'start': 784.904, 'duration': 5.483}, {'end': 797.295, 'text': 'and so The whole key behind Google Search Console is you have a website and you need to get that site verified.', 'start': 790.387, 'duration': 6.908}], 'summary': 'Utilize free google search console for seo, essential for website verification and optimization.', 'duration': 27.437, 'max_score': 769.858, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q769858.jpg'}, {'end': 871.113, 'src': 'embed', 'start': 842.394, 'weight': 6, 'content': [{'end': 848.679, 'text': 'I have some issues with 112 pages and some of those issues are listed down here.', 'start': 842.394, 'duration': 6.285}, {'end': 854.563, 'text': 'so there could be a crawl issue, a 404, you know, redirect okay.', 'start': 848.679, 'duration': 5.884}, {'end': 861.087, 'text': "so You could see there's some five unique issues across 112 pages.", 'start': 854.563, 'duration': 6.524}, {'end': 864.309, 'text': 'So here I can see submitted URL marked no index.', 'start': 861.447, 'duration': 2.862}, {'end': 865.83, 'text': "There's 100 of those pages.", 'start': 864.349, 'duration': 1.481}, {'end': 867.531, 'text': 'We have some redirect errors.', 'start': 866.15, 'duration': 1.381}, {'end': 871.113, 'text': "There's seven pages that fall victim to this error.", 'start': 867.551, 'duration': 3.562}], 'summary': '112 pages have 5 unique issues including 100 no-index pages and 7 redirect errors.', 'duration': 28.719, 'max_score': 842.394, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q842394.jpg'}, {'end': 926.444, 'src': 'embed', 'start': 897.046, 'weight': 7, 'content': [{'end': 898.987, 'text': 'So these are the errors I could see.', 'start': 897.046, 'duration': 1.941}, {'end': 906.351, 'text': "they've certainly were able to crawl and index 9 115 pages.", 'start': 898.987, 'duration': 7.364}, {'end': 912.075, 'text': 'they were able to crawl okay, and they excluded 54 000 plus pages.', 'start': 906.351, 'duration': 5.724}, {'end': 914.577, 'text': 'and then we also have some pages with some warnings.', 'start': 912.075, 'duration': 2.502}, {'end': 920.52, 'text': 'so this is kind of an overview of what google sees when they crawl our site.', 'start': 914.577, 'duration': 5.943}, {'end': 926.444, 'text': "so when they say crawl, they're coming to our site, they're following links on the site and every link they follow.", 'start': 920.52, 'duration': 5.924}], 'summary': 'Google crawled and indexed 9,115 pages, excluded 54,000+ pages, and encountered some warnings.', 'duration': 29.398, 'max_score': 897.046, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q897046.jpg'}, {'end': 1060.366, 'src': 'embed', 'start': 1031.545, 'weight': 5, 'content': [{'end': 1036.769, 'text': "Now, while we're in Search Console, we might as well take a look at some of the other features it has.", 'start': 1031.545, 'duration': 5.224}, {'end': 1042.973, 'text': 'And so one of the most important features under Search Console is this mobile usability report.', 'start': 1037.089, 'duration': 5.884}, {'end': 1047.236, 'text': 'So Google is a staunch believer in mobile first.', 'start': 1043.453, 'duration': 3.783}, {'end': 1056.203, 'text': 'So nowadays most people start and finish lot of their searches, a lot of their behavior, on mobile.', 'start': 1047.676, 'duration': 8.527}, {'end': 1060.366, 'text': 'so they begin it on mobile and they may end it on mobile.', 'start': 1056.203, 'duration': 4.163}], 'summary': "Google's search console emphasizes mobile usability, reflecting the trend of people starting and finishing searches on mobile.", 'duration': 28.821, 'max_score': 1031.545, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q1031545.jpg'}, {'end': 1133.889, 'src': 'embed', 'start': 1106.876, 'weight': 8, 'content': [{'end': 1113.158, 'text': 'and so here i can see, for 206 pages, text too small to read, click elements too close together,', 'start': 1106.876, 'duration': 6.282}, {'end': 1118.319, 'text': 'the viewport not set to device width and then content wider than the screen.', 'start': 1113.158, 'duration': 5.161}, {'end': 1125.721, 'text': "so there's 10 pages that fit under this error and if i actually click on it the error i can see what those 10 pages are.", 'start': 1118.319, 'duration': 7.402}, {'end': 1133.889, 'text': "and so when we're done, we can actually, when we address the issues, we can actually have google validate whether the fix has been made.", 'start': 1126.381, 'duration': 7.508}], 'summary': '206 pages have issues with small text, close elements, and viewport width, 10 pages need fixing for google validation.', 'duration': 27.013, 'max_score': 1106.876, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q1106876.jpg'}], 'start': 520.558, 'title': 'Seo tools, keyword planning & google search console', 'summary': "Covers the use of google's keyword planner and moz's keyword explorer for keyword research, emphasizing the importance of choosing keywords with high volume and low competition, as well as the significance of google search console in identifying and resolving issues with website indexing and mobile usability, including findings such as 112 pages with crawl issues, 100 pages marked no index, 7 pages with redirect errors, 115 indexed pages, 54,000+ excluded pages, and 206 pages with mobile usability issues.", 'chapters': [{'end': 817.315, 'start': 520.558, 'title': 'Seo tools and keyword planning', 'summary': "Covers the use of google's keyword planner and moz's keyword explorer for keyword research, emphasizing the importance of choosing keywords with high volume and low competition, and the additional features of moz as a tool for seo.", 'duration': 296.757, 'highlights': ['The importance of choosing keywords with high volume and low competition is emphasized for effective keyword research. Selecting keywords with high search volume and low difficulty is crucial for effective keyword research.', "Moz's Keyword Explorer provides monthly volume data and a difficulty score for chosen keywords, offering additional keyword suggestions and competitor analysis. Moz's Keyword Explorer provides monthly volume data, difficulty score, additional keyword suggestions, and competitor analysis for chosen keywords.", "Moz's freemium version allows users to sign up for a free account and leverage its tools during a trial period for better understanding of its features. Moz offers a freemium version, allowing users to sign up for a free account and leverage its tools during a trial period for better understanding of its features.", 'The importance of choosing primary and secondary keywords wisely and optimizing a page for multiple relevant keywords is highlighted. The chapter emphasizes the importance of choosing primary and secondary keywords wisely and optimizing a page for multiple relevant keywords.', 'The chapter mentions the importance of using Google Search Console for SEO, emphasizing the need to verify a website to access crucial information. The chapter emphasizes the importance of using Google Search Console for SEO and the need to verify a website to access crucial information.']}, {'end': 1125.721, 'start': 817.315, 'title': 'Google search console overview', 'summary': 'Discusses the importance of google search console in identifying and resolving issues with website indexing and mobile usability, including findings such as 112 pages with crawl issues, 100 pages marked no index, 7 pages with redirect errors, 115 indexed pages, 54,000+ excluded pages, and 206 pages with mobile usability issues.', 'duration': 308.406, 'highlights': ['The chapter discusses the importance of Google Search Console in identifying and resolving issues with website indexing and mobile usability. The importance of Google Search Console is emphasized in identifying and resolving issues with website indexing and mobile usability.', '112 pages have crawl issues, 100 pages marked no index, and 7 pages with redirect errors. There are 112 pages with crawl issues, 100 pages marked no index, and 7 pages with redirect errors, emphasizing the need to address these issues for proper indexing.', "Google indexed 115 pages and excluded 54,000+ pages from crawling. Google successfully indexed 115 pages but excluded over 54,000 pages from crawling, indicating the scale of the website's indexing.", '206 pages have mobile usability issues, including text too small to read, click elements too close together, viewport not set to device width, and content wider than the screen. 206 pages have mobile usability issues, such as text too small to read, click elements too close together, viewport not set to device width, and content wider than the screen, underscoring the importance of addressing mobile usability for optimal user experience.']}], 'duration': 605.163, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q520558.jpg', 'highlights': ['Selecting keywords with high search volume and low difficulty is crucial for effective keyword research.', "Moz's Keyword Explorer provides monthly volume data, difficulty score, additional keyword suggestions, and competitor analysis for chosen keywords.", 'Moz offers a freemium version, allowing users to sign up for a free account and leverage its tools during a trial period for better understanding of its features.', 'The chapter emphasizes the importance of choosing primary and secondary keywords wisely and optimizing a page for multiple relevant keywords.', 'The chapter emphasizes the importance of using Google Search Console for SEO and the need to verify a website to access crucial information.', 'The importance of Google Search Console is emphasized in identifying and resolving issues with website indexing and mobile usability.', 'There are 112 pages with crawl issues, 100 pages marked no index, and 7 pages with redirect errors, emphasizing the need to address these issues for proper indexing.', "Google successfully indexed 115 pages but excluded over 54,000 pages from crawling, indicating the scale of the website's indexing.", '206 pages have mobile usability issues, such as text too small to read, click elements too close together, viewport not set to device width, and content wider than the screen, underscoring the importance of addressing mobile usability for optimal user experience.']}, {'end': 2571.16, 'segs': [{'end': 1471.939, 'src': 'embed', 'start': 1425.925, 'weight': 0, 'content': [{'end': 1432.349, 'text': 'Now, I mentioned the beauty of the Google Search Console performance report is that you can link it up to Google Analytics.', 'start': 1425.925, 'duration': 6.424}, {'end': 1436.652, 'text': 'And when you do that, all you need to do then is go to acquisition.', 'start': 1432.689, 'duration': 3.963}, {'end': 1444.178, 'text': 'Google Search Console and then from there you could choose landing pages, countries, devices or queries.', 'start': 1437.112, 'duration': 7.066}, {'end': 1448.062, 'text': 'so I could see the same data that I see in Search Console.', 'start': 1444.178, 'duration': 3.884}, {'end': 1456.309, 'text': "but this time I'm looking at it in Google Analytics and so here I can see what my search queries are my clicks, my impressions,", 'start': 1448.062, 'duration': 8.247}, {'end': 1460.533, 'text': 'my click-through rate by search query and then the average position.', 'start': 1456.309, 'duration': 4.224}, {'end': 1467.546, 'text': "so that's the great thing about that performance report is that when I link up Google Search Console with analytics,", 'start': 1460.533, 'duration': 7.013}, {'end': 1469.592, 'text': "I'm able to see that data in analytics.", 'start': 1467.546, 'duration': 2.046}, {'end': 1471.939, 'text': "So that's an added bonus, so to speak.", 'start': 1469.993, 'duration': 1.946}], 'summary': 'Link google search console to analytics for detailed performance insights.', 'duration': 46.014, 'max_score': 1425.925, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q1425925.jpg'}, {'end': 1746.387, 'src': 'embed', 'start': 1714.503, 'weight': 2, 'content': [{'end': 1722.05, 'text': 'so it really goes into detail about backlinks, domain authority, spam, etc.', 'start': 1714.503, 'duration': 7.547}, {'end': 1726.654, 'text': 'everything you need to use in order to measure off-page seo.', 'start': 1722.05, 'duration': 4.604}, {'end': 1736.881, 'text': "so that's the great thing about moz is they have not only on page SEO tools but off page SEO tools, and Moz is a freemium, so to speak.", 'start': 1726.654, 'duration': 10.227}, {'end': 1746.387, 'text': "so here you can see if you just go to moz.com slash free dash SEO dash tools, you'll be able to use some of these tools available to you,", 'start': 1736.881, 'duration': 9.506}], 'summary': 'Moz provides both on-page and off-page seo tools, including backlinks, domain authority, and spam measurement. it is a freemium platform with accessible tools at moz.com/free-seo-tools.', 'duration': 31.884, 'max_score': 1714.503, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q1714503.jpg'}, {'end': 2106.855, 'src': 'embed', 'start': 2080.274, 'weight': 4, 'content': [{'end': 2086.739, 'text': "You certainly want to create those smart automated campaigns, meaning you don't even have to send out the email.", 'start': 2080.274, 'duration': 6.465}, {'end': 2092.964, 'text': 'And then you want to be able to have some flexibility to set up email delivery based on a specific time and day.', 'start': 2087.119, 'duration': 5.845}, {'end': 2099.029, 'text': 'So these tools also allow you to segment contacts based on geolocation.', 'start': 2093.264, 'duration': 5.765}, {'end': 2103.052, 'text': 'You want to be able to use a tool that allows for multivariate testing.', 'start': 2099.429, 'duration': 3.623}, {'end': 2106.855, 'text': 'Again, you want to analyze performance and optimize campaigns.', 'start': 2103.733, 'duration': 3.122}], 'summary': 'Automate campaigns, schedule emails, segment by location, multivariate testing, analyze and optimize performance.', 'duration': 26.581, 'max_score': 2080.274, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q2080274.jpg'}, {'end': 2319.803, 'src': 'embed', 'start': 2291.406, 'weight': 3, 'content': [{'end': 2296.89, 'text': "so here I sent two different subject lines, so I'm able to compare the two against one another.", 'start': 2291.406, 'duration': 5.484}, {'end': 2301.313, 'text': 'okay, so I can really go into detail about one of them here.', 'start': 2296.89, 'duration': 4.423}, {'end': 2307.581, 'text': 'so if I click view report, I can specifically see what the average for this list is.', 'start': 2301.313, 'duration': 6.268}, {'end': 2313.142, 'text': "So here I'm able to compare against the list average and it's 16%.", 'start': 2308.081, 'duration': 5.061}, {'end': 2316.563, 'text': 'I only had an open rate of 2.5%.', 'start': 2313.142, 'duration': 3.421}, {'end': 2319.803, 'text': 'So the industry average is 18%.', 'start': 2316.563, 'duration': 3.24}], 'summary': 'Comparing two subject lines, with an open rate of 2.5% against an industry average of 18%.', 'duration': 28.397, 'max_score': 2291.406, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q2291406.jpg'}, {'end': 2390.204, 'src': 'embed', 'start': 2365.875, 'weight': 5, 'content': [{'end': 2372.457, 'text': 'MailChimp is able to integrate in with your shopping commerce platform, for example WooCommerce.', 'start': 2365.875, 'duration': 6.582}, {'end': 2376.157, 'text': 'So if somebody did purchase, you can send out that thank you email.', 'start': 2372.777, 'duration': 3.38}, {'end': 2378.058, 'text': 'MailChimp even goes a step further.', 'start': 2376.437, 'duration': 1.621}, {'end': 2386.522, 'text': 'And if somebody did click on a link, go to your shopping cart, add something to the shopping cart and then abandon the cart.', 'start': 2378.138, 'duration': 8.384}, {'end': 2390.204, 'text': 'Mailchimp allows you the opportunity to retarget them via email.', 'start': 2386.522, 'duration': 3.682}], 'summary': 'Mailchimp integrates with woocommerce, allowing retargeting of cart abandoners.', 'duration': 24.329, 'max_score': 2365.875, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q2365875.jpg'}, {'end': 2480.854, 'src': 'embed', 'start': 2454.914, 'weight': 6, 'content': [{'end': 2463.041, 'text': "so if you're using google analytics and you're sending out an email, let's just say on mailchimp or any other email marketing platform,", 'start': 2454.914, 'duration': 8.127}, {'end': 2468.986, 'text': 'you want to be able to append your links with what we call utm tracking.', 'start': 2463.041, 'duration': 5.945}, {'end': 2480.854, 'text': "so, for example, If I have a URL that says visit Florida and I'm going to send out an email, I have up to five parameters that I can use.", 'start': 2468.986, 'duration': 11.868}], 'summary': 'Use utm tracking with google analytics for email marketing with up to five parameters.', 'duration': 25.94, 'max_score': 2454.914, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q2454914.jpg'}, {'end': 2530.8, 'src': 'embed', 'start': 2505.653, 'weight': 7, 'content': [{'end': 2512.735, 'text': 'Now, the thing about the URL builders, you always want to use lowercase because Google Analytics is case sensitive.', 'start': 2505.653, 'duration': 7.082}, {'end': 2515.616, 'text': 'So as a rule of thumb, just stick with a lowercase.', 'start': 2513.015, 'duration': 2.601}, {'end': 2519.577, 'text': "So our source is going to be Mailchimp because that's the platform we're using.", 'start': 2516.016, 'duration': 3.561}, {'end': 2527.259, 'text': "If you're using, you know, Constant Contact or Vertical Response, or you know some of these other ones ConvertKit.", 'start': 2519.697, 'duration': 7.562}, {'end': 2530.8, 'text': 'then go ahead and put in that platform as the source.', 'start': 2527.259, 'duration': 3.541}], 'summary': 'Use lowercase for url builders in google analytics, and set mailchimp as the source platform.', 'duration': 25.147, 'max_score': 2505.653, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q2505653.jpg'}], 'start': 1126.381, 'title': 'Utilizing digital marketing tools', 'summary': 'Covers the significance of google search console reports for addressing mobile usability, monitoring linking structure, and linking it with google analytics. it emphasizes analyzing seo performance data and using tools like moz. additionally, it discusses a range of email marketing tools, focusing on mailchimp, marketo, and hubspot, and highlights the integration of mailchimp with e-commerce platforms and the use of google url builder for tracking email campaigns in google analytics.', 'chapters': [{'end': 1298.311, 'start': 1126.381, 'title': 'Google search console reports', 'summary': 'Discusses the importance of using google search console reports to communicate with google, address mobile usability issues, monitor linking structure, and link google search console with google analytics for performance tracking.', 'duration': 171.93, 'highlights': ['Using Google Search Console to communicate with Google can draw attention to issues, validate fixes, and expedite page indexing. Communicating with Google using Search Console can lead to faster indexing of pages by addressing and validating fixes for issues.', 'Addressing mobile usability issues identified in Google Search Console is crucial to avoid potential non-indexing of pages. Ignoring mobile usability issues may lead to non-indexing of pages, making it crucial to address them using Google Search Console.', 'The links report in Google Search Console provides insights into the linking structure, including external and internal links, top linking sites, and top linking text. The links report in Google Search Console offers valuable insights into the linking structure, including information on external and internal links, top linking sites, and top linking text.', 'Linking Google Search Console with Google Analytics allows for performance tracking and data importation into Analytics. Linking Google Search Console with Google Analytics enables performance tracking and data importation into Analytics, providing valuable insights for website optimization.']}, {'end': 1806.547, 'start': 1298.711, 'title': 'Analyzing performance data for seo', 'summary': 'Discusses using google search console to analyze performance data including keyword impressions, clicks, and click-through rates, and the ability to link it with google analytics. it also covers the importance of using seo tools like moz to measure off-page seo through backlink analysis and domain authority.', 'duration': 507.836, 'highlights': ['The chapter discusses using Google Search Console to analyze performance data including keyword impressions, clicks, and click-through rates The transcript explains how to analyze keyword impressions, clicks, and click-through rates using Google Search Console, with an example showing 209,297 impressions and 120,397 clicks for a specific keyword over three months.', 'The ability to link Google Search Console with Google Analytics to view performance data The transcript highlights the ability to link Google Search Console with Google Analytics to view performance data such as search queries, clicks, impressions, click-through rates, and average position in Google Analytics.', 'The importance of using SEO tools like Moz to measure off-page SEO through backlink analysis and domain authority The transcript emphasizes the importance of using SEO tools like Moz to measure off-page SEO through features such as backlink analysis, domain authority, linking domains, spam score, and ranking keywords, providing insights into the quality and impact of backlinks.']}, {'end': 2343.598, 'start': 1806.567, 'title': 'Email marketing tools overview', 'summary': 'Discusses the wide range of email marketing tools available, emphasizing the importance of detailed insights, segmentation, and customization, and highlights the key features of mailchimp, marketo, and hubspot, while emphasizing the need for email marketing tools that provide detailed reporting and allow for segmentation and customization.', 'duration': 537.031, 'highlights': ['MailChimp provides detailed reporting, allowing users to track open rates, click rates, and subscriber behavior, with the ability to compare performance against industry averages, such as an open rate of 2.5% compared to the industry average of 18%.', 'Marketo is highlighted for its ability to set up drip campaigns and nurture leads through the sales funnel, emphasizing the importance of tools that facilitate communication at every stage of the funnel to drive conversions.', 'HubSpot is mentioned as a powerful freemium tool that offers features such as creating landing pages, A-B testing, and social and email marketing capabilities, catering to a wide range of marketing needs and providing flexibility for users.', 'The need for email marketing tools to allow segmentation for targeted campaigns is emphasized, highlighting the importance of using tools that enable segmenting contacts based on geolocation, multivariate testing, and smart automated campaigns.', 'The chapter stresses the significance of customization in email marketing, with a focus on using tools that offer various email templates, flexibility in email delivery timing, and the ability to manage and customize email content for different audience segments.']}, {'end': 2571.16, 'start': 2344.138, 'title': 'Mailchimp and google url builder', 'summary': "Discusses the flexibility and features of mailchimp as an email marketing platform, highlighting its ability to integrate with e-commerce platforms and retarget customers, along with the importance of using google's url builder for tracking email campaigns in google analytics.", 'duration': 227.022, 'highlights': ["MailChimp's flexibility in integrating with e-commerce platforms and ability to retarget customers who abandon their shopping carts via email. Ability to integrate with e-commerce platforms and retarget customers.", "The importance of using Google's URL builder to track email campaigns in Google Analytics, including the use of utm parameters for tracking different aspects of the campaign. Explanation of using utm parameters for tracking email campaigns in Google Analytics.", 'Explanation of the utm parameters including campaign source, medium, and campaign name, and the significance of using lowercase for the URL builder due to Google Analytics being case sensitive. Explanations of utm parameters and the importance of using lowercase for the URL builder.']}], 'duration': 1444.779, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q1126381.jpg', 'highlights': ['Linking Google Search Console with Google Analytics enables performance tracking and data importation into Analytics, providing valuable insights for website optimization.', 'The chapter discusses using Google Search Console to analyze performance data including keyword impressions, clicks, and click-through rates.', 'The importance of using SEO tools like Moz to measure off-page SEO through features such as backlink analysis, domain authority, linking domains, spam score, and ranking keywords, providing insights into the quality and impact of backlinks.', 'MailChimp provides detailed reporting, allowing users to track open rates, click rates, and subscriber behavior, with the ability to compare performance against industry averages, such as an open rate of 2.5% compared to the industry average of 18%.', 'The need for email marketing tools to allow segmentation for targeted campaigns is emphasized, highlighting the importance of using tools that enable segmenting contacts based on geolocation, multivariate testing, and smart automated campaigns.', "MailChimp's flexibility in integrating with e-commerce platforms and ability to retarget customers who abandon their shopping carts via email.", "The importance of using Google's URL builder to track email campaigns in Google Analytics, including the use of utm parameters for tracking different aspects of the campaign.", 'Explanation of the utm parameters including campaign source, medium, and campaign name, and the significance of using lowercase for the URL builder due to Google Analytics being case sensitive.']}, {'end': 3321.939, 'segs': [{'end': 2811.801, 'src': 'embed', 'start': 2782.779, 'weight': 0, 'content': [{'end': 2791.546, 'text': 'So we could certainly hone in on that particular email if we wanted to, if we choose some of the other parameters available to us.', 'start': 2782.779, 'duration': 8.767}, {'end': 2793.828, 'text': 'So here I could see the campaign name.', 'start': 2792.106, 'duration': 1.722}, {'end': 2802.635, 'text': 'So I could see exactly what campaign, what source, what email drove in traffic and conversions.', 'start': 2794.368, 'duration': 8.267}, {'end': 2809.099, 'text': "And if I'm doing subject line testing, I can choose content as my parameter.", 'start': 2802.995, 'duration': 6.104}, {'end': 2811.801, 'text': "So here I'm going to change it to content.", 'start': 2809.459, 'duration': 2.342}], 'summary': 'Analyzing email parameters for campaign performance and testing subject lines for content optimization.', 'duration': 29.022, 'max_score': 2782.779, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q2782779.jpg'}, {'end': 2936.893, 'src': 'embed', 'start': 2906.708, 'weight': 3, 'content': [{'end': 2915.415, 'text': 'And this is an important section because web analytics tools kind of the central focal point of all digital marketing.', 'start': 2906.708, 'duration': 8.707}, {'end': 2918.538, 'text': 'And it starts really with Google Analytics.', 'start': 2916.096, 'duration': 2.442}, {'end': 2924.162, 'text': 'Google Analytics is a freemium, meaning that they have a free version that you can use.', 'start': 2918.658, 'duration': 5.504}, {'end': 2926.885, 'text': 'There is also a paid version of Google Analytics.', 'start': 2924.403, 'duration': 2.482}, {'end': 2936.893, 'text': 'But given the advent of Google, its popularity, especially in the United States, a majority of users are using the free version of Google Analytics.', 'start': 2927.325, 'duration': 9.568}], 'summary': 'Google analytics is popular, with majority using the free version in the united states.', 'duration': 30.185, 'max_score': 2906.708, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q2906708.jpg'}, {'end': 3108.031, 'src': 'embed', 'start': 3085.837, 'weight': 1, 'content': [{'end': 3094.223, 'text': 'So if you set up email campaigns or non Google campaigns, you want to use UTM tracking and Google analytics and other analytics tools,', 'start': 3085.837, 'duration': 8.386}, {'end': 3097.766, 'text': 'but specifically Google analytics will help you.', 'start': 3094.223, 'duration': 3.543}, {'end': 3103.229, 'text': "see the results of your campaigns if they're tracked with UTM tracking.", 'start': 3098.446, 'duration': 4.783}, {'end': 3108.031, 'text': "So that's another good reason why to use a web analytics tool.", 'start': 3103.549, 'duration': 4.482}], 'summary': 'Using utm tracking in email and non-google campaigns with google analytics helps track and analyze campaign results.', 'duration': 22.194, 'max_score': 3085.837, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q3085837.jpg'}, {'end': 3235.08, 'src': 'embed', 'start': 3205.89, 'weight': 4, 'content': [{'end': 3207.872, 'text': 'Well, we want to look into each one of these sections.', 'start': 3205.89, 'duration': 1.982}, {'end': 3209.133, 'text': "So let's start with audience.", 'start': 3207.912, 'duration': 1.221}, {'end': 3214.338, 'text': 'And so audience and Google Analytics tells us who is coming to our website.', 'start': 3209.574, 'duration': 4.764}, {'end': 3224.068, 'text': "Now they're not going to specifically tell us hey, Rob Sanders came to your website, but they are going to say that somebody from San Francisco,", 'start': 3214.659, 'duration': 9.409}, {'end': 3224.729, 'text': 'California.', 'start': 3224.068, 'duration': 0.661}, {'end': 3235.08, 'text': "came to the website and these are the pages they looked at and this is the language, and they came from this device and they're a returning user.", 'start': 3225.109, 'duration': 9.971}], 'summary': 'Google analytics provides insights on website audience, including location, pages viewed, language, and device used.', 'duration': 29.19, 'max_score': 3205.89, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q3205890.jpg'}], 'start': 2571.521, 'title': 'Using google analytics and utm parameters for email campaign tracking', 'summary': 'Explains the importance of utilizing campaign content parameter for segmenting and personalizing email subject lines in google analytics, along with the use of utm parameters to track email campaign effectiveness and measure website engagement, audience behavior, and campaign performance.', 'chapters': [{'end': 2619.251, 'start': 2571.521, 'title': 'Google analytics parameters', 'summary': 'Explains the importance of using the campaign content parameter in google analytics to split out email segments and personalize subject lines, with a recommendation to utilize it for better segmentation, especially when sending emails to a large number of recipients.', 'duration': 47.73, 'highlights': ['The importance of using the campaign content parameter in Google Analytics to segment emails and personalize subject lines, especially when sending emails to a large number of recipients.', 'The asterisk indicates mandatory parameters in Google Analytics, while campaign term and campaign content are optional.', 'Recommendation to use the campaign content parameter for better segmentation, particularly when sending emails to a significant number of recipients.']}, {'end': 3321.939, 'start': 2619.628, 'title': 'Google analytics and utm parameters', 'summary': 'Explains how to use utm parameters to track the effectiveness of email campaigns in google analytics, and the importance of web analytics tools, focusing on google analytics, for measuring website engagement, audience behavior, and campaign performance.', 'duration': 702.311, 'highlights': ['The chapter explains how to use UTM parameters to track the effectiveness of email campaigns in Google Analytics The speaker demonstrates how to append UTM parameters to a URL to track the performance of email campaigns in Google Analytics, allowing the user to analyze the source, medium, campaign, content, and term, and measure user behavior and conversions.', 'The importance of web analytics tools, focusing on Google Analytics, for measuring website engagement, audience behavior, and campaign performance The chapter emphasizes the significance of web analytics tools, particularly Google Analytics, for identifying visitor demographics, geographic locations, and behavior on the website, as well as for tracking the success of marketing campaigns through UTM tracking and measuring website conversions to optimize performance.', 'Overview of audience, acquisition, behavior, and conversions in Google Analytics The speaker provides an overview of the four main components of Google Analytics: audience, acquisition, behavior, and conversions, emphasizing the importance of examining each section to understand visitor demographics, traffic sources, user behavior, and campaign performance.']}], 'duration': 750.418, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q2571521.jpg', 'highlights': ['The importance of utilizing campaign content parameter for segmenting and personalizing email subject lines in Google Analytics.', 'The use of UTM parameters to track email campaign effectiveness and measure website engagement, audience behavior, and campaign performance.', 'Recommendation to use the campaign content parameter for better segmentation, particularly when sending emails to a significant number of recipients.', 'The significance of web analytics tools, particularly Google Analytics, for identifying visitor demographics, geographic locations, and behavior on the website.', 'Overview of audience, acquisition, behavior, and conversions in Google Analytics, emphasizing the importance of examining each section to understand visitor demographics, traffic sources, user behavior, and campaign performance.']}, {'end': 3963.329, 'segs': [{'end': 3382.591, 'src': 'embed', 'start': 3348.563, 'weight': 1, 'content': [{'end': 3353.124, 'text': 'And so we could see percentages and actual numbers by device category.', 'start': 3348.563, 'duration': 4.561}, {'end': 3361.846, 'text': 'And so in this case, I can see year to date, I can see 62% are coming from desktop, 35% are coming from mobile.', 'start': 3353.344, 'duration': 8.502}, {'end': 3371.348, 'text': "And so that's important because Most people start their journey from mobile and that is growing and that's going to continue to grow.", 'start': 3362.066, 'duration': 9.282}, {'end': 3373.589, 'text': 'So you want to keep an eye on mobile?', 'start': 3371.348, 'duration': 2.241}, {'end': 3382.591, 'text': 'so to me, this is one of the more important reports under audience, because people who come from mobile have a different, not only experience,', 'start': 3373.889, 'duration': 8.702}], 'summary': '62% traffic from desktop, 35% from mobile. mobile traffic is growing and important to monitor.', 'duration': 34.028, 'max_score': 3348.563, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q3348563.jpg'}, {'end': 3496.632, 'src': 'embed', 'start': 3467.369, 'weight': 0, 'content': [{'end': 3469.831, 'text': 'and that represents a majority of the traffic.', 'start': 3467.369, 'duration': 2.462}, {'end': 3470.992, 'text': "so that's always a good thing.", 'start': 3469.831, 'duration': 1.161}, {'end': 3473.974, 'text': 'so here we can see it broken down by channel.', 'start': 3471.292, 'duration': 2.682}, {'end': 3484.282, 'text': 'if i go to all traffic channels report, i can see in my dimension that organic search represents 72 of my traffic, and this is year to date.', 'start': 3473.974, 'duration': 10.308}, {'end': 3486.004, 'text': 'then i can see paid search.', 'start': 3484.282, 'duration': 1.722}, {'end': 3490.147, 'text': 'then i can see direct, which means somebody went directly to the site.', 'start': 3486.004, 'duration': 4.143}, {'end': 3493.75, 'text': 'i could see referral, email, social.', 'start': 3490.147, 'duration': 3.603}, {'end': 3496.632, 'text': 'then i could see more paid search broken out.', 'start': 3493.75, 'duration': 2.882}], 'summary': 'Organic search represents 72% of traffic, followed by paid search and direct visits.', 'duration': 29.263, 'max_score': 3467.369, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q3467369.jpg'}, {'end': 3750.861, 'src': 'embed', 'start': 3697.801, 'weight': 3, 'content': [{'end': 3701.344, 'text': 'you can connect them directly to google analytics.', 'start': 3697.801, 'duration': 3.543}, {'end': 3704.666, 'text': "so let's move from acquisition to behavior.", 'start': 3701.344, 'duration': 3.322}, {'end': 3709.809, 'text': 'so here in behavior, we have a number of different reports.', 'start': 3704.666, 'duration': 5.143}, {'end': 3716.694, 'text': 'so behavior tells us once the traffic actually arrived at the website, how are they behaving.', 'start': 3709.809, 'duration': 6.885}, {'end': 3727.716, 'text': 'and so really what I would do is, from there go to site content all pages, and so this gives us an idea of how many pages were actually viewed.', 'start': 3717.114, 'duration': 10.602}, {'end': 3737.758, 'text': "so site content all pages tells us what page and how many times it was viewed during a period of time, and again we're looking at year-to-date.", 'start': 3727.716, 'duration': 10.042}, {'end': 3742.499, 'text': 'so I can see engagement related metrics associated with the page.', 'start': 3737.758, 'duration': 4.741}, {'end': 3745.38, 'text': 'so this particular page here on line one is.', 'start': 3742.499, 'duration': 2.881}, {'end': 3750.861, 'text': 'I could see how many pages unique pages, which is equal to sessions.', 'start': 3745.78, 'duration': 5.081}], 'summary': 'Transitioning from acquisition to behavior in google analytics, analyzing page views and engagement metrics, specifically unique pages equal to sessions.', 'duration': 53.06, 'max_score': 3697.801, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q3697801.jpg'}, {'end': 3810.052, 'src': 'embed', 'start': 3787.863, 'weight': 5, 'content': [{'end': 3797.828, 'text': "so i, if i see a page not performing well, meaning it has a high bounce rate or maybe low time on page, then i'm probably going to optimize it,", 'start': 3787.863, 'duration': 9.965}, {'end': 3801.309, 'text': 'meaning test it or change it to improve performance.', 'start': 3797.828, 'duration': 3.481}, {'end': 3802.55, 'text': 'so these are all pages.', 'start': 3801.309, 'duration': 1.241}, {'end': 3804.49, 'text': 'but i could certainly look at landing pages.', 'start': 3802.55, 'duration': 1.94}, {'end': 3810.052, 'text': 'okay, so landing pages tells us the behavior of the page when somebody landed on it.', 'start': 3804.49, 'duration': 5.562}], 'summary': 'Optimizing underperforming pages to improve bounce rate and time on page.', 'duration': 22.189, 'max_score': 3787.863, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q3787863.jpg'}, {'end': 3869.762, 'src': 'embed', 'start': 3839.862, 'weight': 7, 'content': [{'end': 3844.384, 'text': 'then we want to be able to make changes to that page to improve performance.', 'start': 3839.862, 'duration': 4.522}, {'end': 3848.025, 'text': 'okay, there are some other great reports under behavior.', 'start': 3844.384, 'duration': 3.641}, {'end': 3850.927, 'text': 'so we want to go to site speed.', 'start': 3848.545, 'duration': 2.382}, {'end': 3855.711, 'text': 'we want to look at how fast or how slow our pages load.', 'start': 3850.927, 'duration': 4.784}, {'end': 3861.135, 'text': "so this is important from an SEO perspective, because if a page isn't loading very fast,", 'start': 3855.711, 'duration': 5.424}, {'end': 3865.158, 'text': 'then chances of it getting ranked in Google are not very good.', 'start': 3861.135, 'duration': 4.023}, {'end': 3869.762, 'text': "so Google's organic search basically takes page load time seriously.", 'start': 3865.158, 'duration': 4.604}], 'summary': 'Analyzing site speed is crucial for seo; slow pages may affect google ranking.', 'duration': 29.9, 'max_score': 3839.862, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q3839862.jpg'}], 'start': 3321.959, 'title': 'Website traffic analysis and google analytics', 'summary': 'Discusses analyzing website traffic, with 62% traffic from desktop and 35% from mobile, and the importance of mobile audience and acquisition reporting in google analytics, emphasizing organic search traffic and behavior reports insights.', 'chapters': [{'end': 3373.589, 'start': 3321.959, 'title': 'Website traffic analysis', 'summary': 'Discusses analyzing website traffic, highlighting the increasing importance of mobile users, with 62% traffic from desktop and 35% from mobile, emphasizing the growing significance of mobile traffic.', 'duration': 51.63, 'highlights': ['Mobile traffic constitutes 35% of total traffic, indicating the increasing importance of mobile users.', 'Desktop traffic accounts for 62% of total traffic, showcasing the current dominant platform for website access.', 'Emphasizing the growing significance of mobile traffic in website access and the need to monitor its trends.']}, {'end': 3697.801, 'start': 3373.889, 'title': 'Google analytics audience and acquisition', 'summary': 'Discusses the importance of mobile audience and acquisition reporting in google analytics, emphasizing the significance of organic search traffic and the ability to track campaign performance through source and medium breakdown.', 'duration': 323.912, 'highlights': ['Importance of mobile audience and their different mindset and behavior, actively looking for something and possibly following up on desktop or in person at the store. The chapter highlights the unique behavior and mindset of mobile audience, who are actively seeking information and may follow up on desktop or in person at the store.', 'Significance of organic search traffic as a primary driver, representing 72% of the total traffic, indicating a healthy website. The report emphasizes the importance of organic search traffic, accounting for 72% of the total traffic, signifying a healthy website with effective search engine indexing.', 'Ability to track campaign performance through source and medium breakdown, including Google Ads reporting and UTM tracking for non-Google campaigns. The chapter highlights the capability to track campaign performance through source and medium breakdown, including Google Ads reporting and UTM tracking for non-Google campaigns.']}, {'end': 3963.329, 'start': 3697.801, 'title': 'Google analytics behavior reports', 'summary': 'Covers the use of behavior reports in google analytics, including insights on page views, engagement metrics, bounce rates, and page load times, emphasizing the importance of optimizing website performance based on these metrics.', 'duration': 265.528, 'highlights': ['Behavior reports provide insights into page views, engagement metrics, bounce rates, and page load times in Google Analytics. The chapter details the use of behavior reports in Google Analytics, emphasizing the importance of understanding page views, engagement metrics, bounce rates, and page load times for website optimization.', 'Site Content All Pages report reveals the number of views for each page, unique page views, average time on page, bounce rate, and percentage of exits. The Site Content All Pages report provides detailed metrics for individual pages, including unique page views, average time on page, bounce rate, and percentage of exits, enabling analysis and optimization based on these metrics.', 'Importance of optimizing website performance based on high bounce rates or low time on page. The chapter highlights the significance of optimizing website performance based on high bounce rates or low time on page, indicating the need for testing or altering poorly performing pages to enhance user engagement.', 'Landing Pages report provides insights into the behavior of pages when visitors land on them, including sessions and performance metrics. The Landing Pages report offers insights into visitor behavior upon landing on specific pages, showcasing sessions and performance metrics, essential for understanding the effectiveness of different landing pages.', 'Site Speed reports are crucial for understanding the loading speed of pages, with a focus on the impact on SEO and the availability of speed suggestions for performance improvement. The discussion emphasizes the significance of Site Speed reports for evaluating page loading speeds, particularly for SEO purposes, and highlights the availability of speed suggestions for improving page load performance, as recommended by Google.']}], 'duration': 641.37, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q3321959.jpg', 'highlights': ['Organic search traffic represents 72% of total traffic, indicating a healthy website.', 'Mobile traffic constitutes 35% of total traffic, showcasing its increasing importance.', 'Desktop traffic accounts for 62% of total traffic, highlighting its current dominance.', 'Behavior reports in Google Analytics provide insights into page views, engagement metrics, and bounce rates.', 'The Site Content All Pages report offers detailed metrics for individual pages, enabling analysis and optimization.', 'Optimizing website performance based on high bounce rates or low time on page is crucial for user engagement.', 'The Landing Pages report provides insights into visitor behavior upon landing on specific pages.', 'Site Speed reports are crucial for understanding page loading speeds and their impact on SEO.']}, {'end': 4716.327, 'segs': [{'end': 3992.072, 'src': 'embed', 'start': 3963.329, 'weight': 2, 'content': [{'end': 3965.05, 'text': 'i can also see mobile.', 'start': 3963.329, 'duration': 1.721}, {'end': 3967.93, 'text': 'so mobile, a lot of the same issues.', 'start': 3965.05, 'duration': 2.88}, {'end': 3973.435, 'text': 'so if we address these these opportunities then we could see a lift in page load time.', 'start': 3967.93, 'duration': 5.505}, {'end': 3980.482, 'text': "We see a lift in page load time, we're going to probably see a lift in organic rankings or even user engagement.", 'start': 3973.475, 'duration': 7.007}, {'end': 3986.648, 'text': "Because if a page takes a long time to load, a user's probably not going to stay on that page very long.", 'start': 3980.722, 'duration': 5.926}, {'end': 3992.072, 'text': 'So to me, Site speed is an important report under behavior.', 'start': 3986.948, 'duration': 5.124}], 'summary': 'Addressing mobile issues can lead to improved page load time, which in turn may increase organic rankings and user engagement.', 'duration': 28.743, 'max_score': 3963.329, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q3963329.jpg'}, {'end': 4056.064, 'src': 'embed', 'start': 4029.694, 'weight': 0, 'content': [{'end': 4040.62, 'text': 'you need to measure with event tracking, and event tracking is simply set up by breaking out the event into a category and action in the label,', 'start': 4029.694, 'duration': 10.926}, {'end': 4041.381, 'text': 'and so here.', 'start': 4040.62, 'duration': 0.761}, {'end': 4042.965, 'text': 'we could see.', 'start': 4041.963, 'duration': 1.002}, {'end': 4045.008, 'text': 'for our particular website.', 'start': 4042.965, 'duration': 2.043}, {'end': 4049.194, 'text': 'we have categories already set up for event tracking.', 'start': 4045.008, 'duration': 4.186}, {'end': 4052.94, 'text': 'so here, for example, i can see on line six video.', 'start': 4049.194, 'duration': 3.746}, {'end': 4056.064, 'text': 'i can see how many people actually watched our video.', 'start': 4052.94, 'duration': 3.124}], 'summary': 'Measure event tracking to track video views on our website.', 'duration': 26.37, 'max_score': 4029.694, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q4029694.jpg'}, {'end': 4296.314, 'src': 'embed', 'start': 4265.436, 'weight': 1, 'content': [{'end': 4268.318, 'text': 'then analytics is going to fire a goal conversion.', 'start': 4265.436, 'duration': 2.882}, {'end': 4270.719, 'text': 'so four types of goals.', 'start': 4268.678, 'duration': 2.041}, {'end': 4273.661, 'text': "you don't have to set up all four different types.", 'start': 4270.719, 'duration': 2.942}, {'end': 4277.304, 'text': 'my recommendation is at least have one goal set up.', 'start': 4273.661, 'duration': 3.643}, {'end': 4283.848, 'text': "if you're not sure what goal to set up, then at least set up a duration or pages per session, okay.", 'start': 4277.304, 'duration': 6.544}, {'end': 4289.291, 'text': 'so at least you can measure how long somebody stays on your website or how many pages they went to.', 'start': 4283.848, 'duration': 5.443}, {'end': 4296.314, 'text': 'okay. so when you actually do have these goals set up, you can go back into conversions, we can go back into goals,', 'start': 4289.291, 'duration': 7.023}], 'summary': 'Set up at least one goal, such as duration or pages per session, to measure website engagement.', 'duration': 30.878, 'max_score': 4265.436, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q4265436.jpg'}, {'end': 4413.384, 'src': 'embed', 'start': 4388.875, 'weight': 3, 'content': [{'end': 4401.72, 'text': 'so you want to be able to measure any dimension, whether that be channel source, medium keyword, campaign, mobile device could be demographic,', 'start': 4388.875, 'duration': 12.845}, {'end': 4403.14, 'text': 'gender or age.', 'start': 4401.72, 'duration': 1.42}, {'end': 4410.003, 'text': 'you want to be able to measure any dimension against the goals you have set up, so you can measure performance,', 'start': 4403.14, 'duration': 6.863}, {'end': 4413.384, 'text': 'and that also includes pages or landing pages as well.', 'start': 4410.003, 'duration': 3.381}], 'summary': 'Measure any dimension against goals for performance tracking.', 'duration': 24.509, 'max_score': 4388.875, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q4388875.jpg'}, {'end': 4697.833, 'src': 'embed', 'start': 4666.599, 'weight': 4, 'content': [{'end': 4669.68, 'text': 'i could see how many people liked it or disliked it.', 'start': 4666.599, 'duration': 3.081}, {'end': 4677.022, 'text': 'i could see all sorts of information on a particular video itself or an overview of my channel.', 'start': 4669.68, 'duration': 7.342}, {'end': 4682.745, 'text': "so that's all available to you in youtube analytics under youtube studio.", 'start': 4677.322, 'duration': 5.423}, {'end': 4683.906, 'text': 'so take advantage of that.', 'start': 4682.745, 'duration': 1.161}, {'end': 4691.51, 'text': "so if you're publishing videos on a regular basis, you want to hone in on how your videos are performing.", 'start': 4683.906, 'duration': 7.604}, {'end': 4697.833, 'text': 'so if you have any additional questions about youtube analytics or youtube in general,', 'start': 4691.51, 'duration': 6.323}], 'summary': 'Youtube analytics in youtube studio provides insights on video performance and channel overview. use it to track and improve video performance.', 'duration': 31.234, 'max_score': 4666.599, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q4666599.jpg'}], 'start': 3963.329, 'title': 'Website and video analytics', 'summary': 'Covers the significance of website speed, event tracking, and goal conversions in google analytics, emphasizing their impact on page load time, user engagement, and goal completion rates. it also discusses measuring performance in google analytics and insights into video performance in youtube analytics, encompassing views, watch time, and subscriber data.', 'chapters': [{'end': 4388.875, 'start': 3963.329, 'title': 'Website analytics insights', 'summary': 'Discusses the importance of website speed, event tracking, and goal conversions in google analytics, emphasizing the impact on page load time, user engagement, and goal completion rates.', 'duration': 425.546, 'highlights': ['The importance of event tracking for measuring engagement on a website, such as tracking video views and button clicks, is highlighted. Event tracking allows for detailed measurement of user interactions, as seen with 313 goal completions and a conversion rate of 1.88%. Event tracking allows for detailed measurement of user interactions, such as video views and button clicks. The transcript mentions 313 goal completions and a conversion rate of 1.88%.', 'The significance of setting up goals in Google Analytics to measure various types of conversions, including event-related, destination, duration, and pages per session goals, is explained. The chapter emphasizes the importance of setting up at least one goal to measure user engagement and behavior. Setting up goals in Google Analytics allows for measuring various types of conversions, including event-related, destination, duration, and pages per session goals. It is recommended to set up at least one goal to measure user engagement and behavior.', 'The impact of website speed on organic rankings and user engagement is mentioned, indicating the potential lift in page load time resulting in improved organic rankings and user engagement. Slow page load times may lead to decreased user engagement and retention. Improving page load time could lead to a lift in organic rankings and user engagement. Slow page load times may result in decreased user engagement and retention.']}, {'end': 4716.327, 'start': 4388.875, 'title': 'Measuring performance in google and youtube analytics', 'summary': 'Discusses measuring performance in google analytics, including the ability to measure any dimension against set goals, and provides insights into video performance in youtube analytics, such as views, watch time, and subscriber data.', 'duration': 327.452, 'highlights': ['In Google Analytics, one can measure any dimension against set goals to gauge performance, including channel source, medium, keyword, campaign, mobile device, demographic, gender, age, pages, and landing pages. This illustrates the flexibility of Google Analytics in measuring various dimensions against set goals for performance evaluation.', 'YouTube Analytics provides insights such as total views, watch time, and subscriber count, offering specific data like views and watch time for individual videos and sources of traffic including external, internal, and via playlists. The specific insights from YouTube Analytics include total views, watch time, and subscriber count, along with detailed data on views and watch time for individual videos and sources of traffic.', 'YouTube Analytics also allows the analysis of audience retention, ways of video discovery, likes and dislikes, and provides in-depth insights into channel performance. This highlights the comprehensive analysis provided by YouTube Analytics, including audience retention, video discovery methods, engagement metrics, and overall channel performance insights.']}], 'duration': 752.998, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q3963329.jpg', 'highlights': ['Event tracking allows for detailed measurement of user interactions, such as video views and button clicks, with 313 goal completions and a conversion rate of 1.88%.', 'Setting up goals in Google Analytics allows for measuring various types of conversions, including event-related, destination, duration, and pages per session goals, emphasizing the importance of setting up at least one goal to measure user engagement and behavior.', 'Improving page load time could lead to a lift in organic rankings and user engagement, while slow page load times may result in decreased user engagement and retention.', 'Google Analytics provides flexibility in measuring various dimensions against set goals for performance evaluation, including channel source, medium, keyword, campaign, mobile device, demographic, gender, age, pages, and landing pages.', 'YouTube Analytics offers specific insights such as total views, watch time, and subscriber count, along with detailed data on views and watch time for individual videos and sources of traffic.', 'YouTube Analytics provides comprehensive analysis, including audience retention, video discovery methods, engagement metrics, and overall channel performance insights.']}, {'end': 5607.762, 'segs': [{'end': 4798.12, 'src': 'embed', 'start': 4764.047, 'weight': 3, 'content': [{'end': 4768.569, 'text': "I use personally and professionally to get a sense of what our competition's doing.", 'start': 4764.047, 'duration': 4.522}, {'end': 4778.233, 'text': 'So why would we want to use a competitor spying tool? Well, it may sound like a very straightforward question, but there are lots of reasons why.', 'start': 4768.869, 'duration': 9.364}, {'end': 4780.393, 'text': "And so let's look at some of these reasons.", 'start': 4778.533, 'duration': 1.86}, {'end': 4787.056, 'text': "And the first reason is we really want to identify our competitors' backlinks and monitor changes in their ranking.", 'start': 4780.474, 'duration': 6.582}, {'end': 4798.12, 'text': 'So the reason why we have this as the top bullet point is because SEO organic search is a long term strategy on page, off page website,', 'start': 4787.316, 'duration': 10.804}], 'summary': 'Using competitor spying tool to identify backlinks and monitor ranking for seo strategy.', 'duration': 34.073, 'max_score': 4764.047, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q4764047.jpg'}, {'end': 4870.241, 'src': 'embed', 'start': 4837.152, 'weight': 1, 'content': [{'end': 4838.652, 'text': 'What are competitors bidding on?', 'start': 4837.152, 'duration': 1.5}, {'end': 4842.213, 'text': 'Are they really getting traffic from those keywords?', 'start': 4839.052, 'duration': 3.161}, {'end': 4846.395, 'text': 'So there are tools out there that help us leverage what our competition is doing.', 'start': 4842.253, 'duration': 4.142}, {'end': 4852.277, 'text': 'We can also identify our competitors top performing content for relevant topics.', 'start': 4846.795, 'duration': 5.482}, {'end': 4856.538, 'text': "We can determine what our competitor's website referral traffic is.", 'start': 4852.757, 'duration': 3.781}, {'end': 4860.299, 'text': "We can pull our competitor's data and compare it with their own campaigns.", 'start': 4856.958, 'duration': 3.341}, {'end': 4863.439, 'text': 'So lots of tools out there to help you do this.', 'start': 4860.559, 'duration': 2.88}, {'end': 4870.241, 'text': 'And we may want to track the total amount of clicks a competitor receives and how much they pay for each keyword.', 'start': 4864.079, 'duration': 6.162}], 'summary': "Analyze competitors' bids, traffic, and content using various tools to gain insights and track clicks and keyword costs.", 'duration': 33.089, 'max_score': 4837.152, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q4837152.jpg'}, {'end': 4914.746, 'src': 'embed', 'start': 4883.585, 'weight': 0, 'content': [{'end': 4885.646, 'text': "it's a social media platform.", 'start': 4883.585, 'duration': 2.061}, {'end': 4889.248, 'text': "there's a lot of things you can do with sprout social.", 'start': 4885.646, 'duration': 3.602}, {'end': 4892.81, 'text': 'definitely generate reports for your social media platforms.', 'start': 4889.248, 'duration': 3.562}, {'end': 4897.493, 'text': 'you could set up posts that get published at a certain time and day.', 'start': 4892.81, 'duration': 4.683}, {'end': 4907.078, 'text': "but there's also one particular tool in here called listening, and so what we could do is we just put in, for example, rv rentals in twitter.", 'start': 4897.493, 'duration': 9.585}, {'end': 4914.746, 'text': "so what we're doing is we're actually listening to see who else is tweeting about rv rentals.", 'start': 4907.418, 'duration': 7.328}], 'summary': 'Sprout social is a versatile platform for social media management, offering features like report generation, scheduled posts, and a listening tool for monitoring specific topics on twitter.', 'duration': 31.161, 'max_score': 4883.585, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q4883585.jpg'}, {'end': 5077.381, 'src': 'embed', 'start': 5046.606, 'weight': 4, 'content': [{'end': 5050.67, 'text': 'So this gives me an overview of everything I need to know organically.', 'start': 5046.606, 'duration': 4.064}, {'end': 5055.275, 'text': 'Now Moz also has another great tool under Link Explorer called Link Intersect.', 'start': 5050.811, 'duration': 4.464}, {'end': 5057.616, 'text': 'and i like link intersect.', 'start': 5055.695, 'duration': 1.921}, {'end': 5068.959, 'text': 'i use it a lot because if our competitors really have a number of external links and domains pointing to their site and they have a better domain,', 'start': 5057.616, 'duration': 11.343}, {'end': 5077.381, 'text': "authority and page authority, then you know, i want to be able to you know, see what they're doing, where they're linking, who's linking to them.", 'start': 5068.959, 'duration': 8.422}], 'summary': "Moz's link intersect tool helps analyze competitors' external links and domains, aiding in strategy planning.", 'duration': 30.775, 'max_score': 5046.606, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q5046606.jpg'}, {'end': 5204.525, 'src': 'embed', 'start': 5178.306, 'weight': 5, 'content': [{'end': 5183.149, 'text': 'okay, you have comparing link profiles and you have link intersect.', 'start': 5178.306, 'duration': 4.843}, {'end': 5189.774, 'text': "so those are three good reports you can leverage right in moz's link explorer tool.", 'start': 5183.149, 'duration': 6.625}, {'end': 5194.958, 'text': "now there's one more report we can leverage in moz, and that's the inbound links report.", 'start': 5189.774, 'duration': 5.184}, {'end': 5198.361, 'text': 'and so we can go ahead and type in our competitors domain.', 'start': 5194.958, 'duration': 3.403}, {'end': 5204.525, 'text': 'here and again we can get a snapshot of what their domain authority is page authority for the home page.', 'start': 5198.361, 'duration': 6.164}], 'summary': "Leverage moz's link explorer tool for comparing link profiles, link intersect, and inbound links reports to gain insights on competitor domains.", 'duration': 26.219, 'max_score': 5178.306, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q5178306.jpg'}, {'end': 5329.829, 'src': 'embed', 'start': 5305.948, 'weight': 2, 'content': [{'end': 5313.915, 'text': 'Now, if I want to get a good snapshot as to what my competitors doing on search exactly, well, look no further than SpyFu.', 'start': 5305.948, 'duration': 7.967}, {'end': 5320.22, 'text': 'So SpyFu is a another tool that you can leverage from a PPC SEO perspective.', 'start': 5313.935, 'duration': 6.285}, {'end': 5325.845, 'text': 'You know, from an SEO perspective, you got some back linking data as well, just like you did in Moz.', 'start': 5320.461, 'duration': 5.384}, {'end': 5329.829, 'text': 'From a PPC perspective, you can get some good keyword insights.', 'start': 5326.106, 'duration': 3.723}], 'summary': 'Spyfu provides competitor search insights for ppc and seo, including backlink and keyword data.', 'duration': 23.881, 'max_score': 5305.948, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q5305948.jpg'}, {'end': 5499.52, 'src': 'embed', 'start': 5474.374, 'weight': 7, 'content': [{'end': 5482.3, 'text': 'and so spy food is a really good tool to leverage if you just want to get a snapshot of how your competitor, uh, overlaps with you.', 'start': 5474.374, 'duration': 7.926}, {'end': 5488.244, 'text': "so let's turn our attention to google analytics, because in google analytics, under audience,", 'start': 5482.3, 'duration': 5.944}, {'end': 5499.52, 'text': 'I can go to benchmarking and basically the benchmarking reports allows me to see what the industry as a whole is doing compared to my own website.', 'start': 5488.744, 'duration': 10.776}], 'summary': 'Spyfu provides competitor insights; google analytics offers benchmarking reports for industry comparison.', 'duration': 25.146, 'max_score': 5474.374, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q5474374.jpg'}], 'start': 4716.327, 'title': 'Leveraging competitor spying tools for seo and paid search', 'summary': "Discusses the importance of using tools like sprout social, spyfu, moz, and buzzsumo to monitor backlinks, track keyword traffic, and identify top-performing content. it emphasizes leveraging competition's strategies for seo and paid search, including utilizing moz's link explorer and spyfu for gaining insights into competitors' strategies, and using google analytics benchmarking to compare website performance with industry benchmarks.", 'chapters': [{'end': 4997.866, 'start': 4716.327, 'title': 'Competitor spying tools', 'summary': "Discusses the importance of using competitor spying tools, such as sprout social, spyfu, moz, and buzzsumo, to monitor backlinks, track keyword traffic, and identify top-performing content, emphasizing the significance of leveraging competition's strategies for seo and paid search.", 'duration': 281.539, 'highlights': ["Monitoring Competitor Backlinks It is crucial to identify competitors' backlinks and monitor changes in their ranking as SEO heavily depends on relevancy and quality backlinks; tools like Moz are essential for this purpose.", 'Tracking Keyword Traffic Tools like SpyFu help in determining the amount of traffic a competitor gains on certain keywords and their bidding strategy for both paid and organic search, providing valuable insights for optimizing campaigns.', "Identifying Top Performing Content Competitor spying tools like BuzzSumo assist in identifying competitors' top-performing content for relevant topics, enabling businesses to create more impactful and engaging content strategies.", "Utilizing Sprout Social for Listening Sprout Social's listening tool allows businesses to monitor competitors' activities on social media platforms, track mentions, and analyze competitor campaigns, providing valuable insights for social media strategies."]}, {'end': 5607.762, 'start': 4998.126, 'title': 'Seo competitor analysis and benchmarking', 'summary': "Discusses leveraging moz's link explorer for comparing link profiles, utilizing the link intersect tool to find opportunities for backlinks, and analyzing inbound links to understand competitors' backlinking strategies. it also explores using spyfu for gaining insights into competitors' organic and paid search strategies and utilizing google analytics benchmarking to compare website performance with industry benchmarks.", 'duration': 609.636, 'highlights': ["Moz's Link Explorer provides tools like comparing link profiles and Link Intersect to analyze competitors' backlinks and find opportunities for backlinking. Moz's Link Explorer offers tools such as comparing link profiles and Link Intersect to analyze competitors' backlinks, providing insights into the number of external links, domain authority, and page authority.", "Inbound Links report in Moz's Link Explorer allows users to analyze competitors' backlinking sources and understand the quality and quantity of backlinks. The Inbound Links report in Moz's Link Explorer enables users to analyze competitors' backlinking sources, providing insights into the number and quality of linking domains, such as Reddit and The New York Times.", "SpyFu offers insights into competitors' organic and paid search strategies, including organic keywords, paid keywords, and backlinking data. SpyFu provides insights into competitors' organic and paid search strategies, offering data on organic keywords, paid keywords, ad copy, and backlinking sources.", 'Google Analytics benchmarking allows comparison of website performance with industry benchmarks, providing insights into channel performance and regional comparisons. Google Analytics benchmarking enables comparison of website performance with industry benchmarks, offering insights into channel performance and regional comparisons, such as comparing traffic in New Zealand with other anonymous web properties.']}], 'duration': 891.435, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q4716327.jpg', 'highlights': ["Utilizing Sprout Social for Listening Sprout Social's listening tool allows businesses to monitor competitors' activities on social media platforms, track mentions, and analyze competitor campaigns, providing valuable insights for social media strategies.", "Identifying Top Performing Content Competitor spying tools like BuzzSumo assist in identifying competitors' top-performing content for relevant topics, enabling businesses to create more impactful and engaging content strategies.", 'Tracking Keyword Traffic Tools like SpyFu help in determining the amount of traffic a competitor gains on certain keywords and their bidding strategy for both paid and organic search, providing valuable insights for optimizing campaigns.', "Monitoring Competitor Backlinks It is crucial to identify competitors' backlinks and monitor changes in their ranking as SEO heavily depends on relevancy and quality backlinks; tools like Moz are essential for this purpose.", "Moz's Link Explorer provides tools like comparing link profiles and Link Intersect to analyze competitors' backlinks and find opportunities for backlinking. Moz's Link Explorer offers tools such as comparing link profiles and Link Intersect to analyze competitors' backlinks, providing insights into the number of external links, domain authority, and page authority.", "Inbound Links report in Moz's Link Explorer allows users to analyze competitors' backlinking sources and understand the quality and quantity of backlinks. The Inbound Links report in Moz's Link Explorer enables users to analyze competitors' backlinking sources, providing insights into the number and quality of linking domains, such as Reddit and The New York Times.", "SpyFu offers insights into competitors' organic and paid search strategies, including organic keywords, paid keywords, and backlinking data. SpyFu provides insights into competitors' organic and paid search strategies, offering data on organic keywords, paid keywords, ad copy, and backlinking sources.", 'Google Analytics benchmarking allows comparison of website performance with industry benchmarks, providing insights into channel performance and regional comparisons. Google Analytics benchmarking enables comparison of website performance with industry benchmarks, offering insights into channel performance and regional comparisons, such as comparing traffic in New Zealand with other anonymous web properties.']}, {'end': 7416.814, 'segs': [{'end': 5637.886, 'src': 'embed', 'start': 5607.762, 'weight': 2, 'content': [{'end': 5610.824, 'text': "so now, if i go back to the report, after i've honed in,", 'start': 5607.762, 'duration': 3.062}, {'end': 5618.65, 'text': "i'm looking at channels and i can see how many sessions we're getting by channels and how i compare against the competition.", 'start': 5611.204, 'duration': 7.446}, {'end': 5626.317, 'text': 'i can also measure up against percentage of new sessions, new users, pages per session, average session duration, bounce rate,', 'start': 5618.65, 'duration': 7.667}, {'end': 5627.418, 'text': "but that's just channels.", 'start': 5626.317, 'duration': 1.101}, {'end': 5629.9, 'text': 'i can also do location and devices.', 'start': 5627.418, 'duration': 2.482}, {'end': 5637.886, 'text': "so the whole idea behind this report is, yes, you're not honing in on a particular competitor, but you're honing in on your industry.", 'start': 5629.9, 'duration': 7.986}], 'summary': 'Analyzing channels, locations, and devices to gauge industry performance.', 'duration': 30.124, 'max_score': 5607.762, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q5607762.jpg'}, {'end': 5689.977, 'src': 'embed', 'start': 5650.273, 'weight': 0, 'content': [{'end': 5658.638, 'text': 'adjust for your country or region, adjust for the site size, meaning how many sessions you actually get on a daily basis.', 'start': 5650.273, 'duration': 8.365}, {'end': 5660.298, 'text': 'And then analytics will do the rest.', 'start': 5658.918, 'duration': 1.38}, {'end': 5663, 'text': "They'll compare you against those in your industry.", 'start': 5660.359, 'duration': 2.641}, {'end': 5669.924, 'text': 'And so I find this to be a good tool because it allows me to stack up our site against those in the industry.', 'start': 5663.18, 'duration': 6.744}, {'end': 5676.147, 'text': "And obviously, if we're not driving as many sessions, especially, say, from organic, then we have our work cut out for us.", 'start': 5670.344, 'duration': 5.803}, {'end': 5679.929, 'text': "OK, so that's the whole idea behind the benchmark report.", 'start': 5676.587, 'duration': 3.342}, {'end': 5687.695, 'text': "now, if you want to get some good insight as to what the competitors are doing and you don't want to use a tool, well, look no further.", 'start': 5680.129, 'duration': 7.566}, {'end': 5689.977, 'text': 'you can always go to google.com.', 'start': 5687.695, 'duration': 2.282}], 'summary': "Benchmark your site's performance and compare it with industry standards to identify areas for improvement.", 'duration': 39.704, 'max_score': 5650.273, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q5650273.jpg'}, {'end': 5781.78, 'src': 'embed', 'start': 5752.655, 'weight': 3, 'content': [{'end': 5765.605, 'text': 'so now i could see i have 163 thousand websites with rv rentals in the title tag.', 'start': 5752.655, 'duration': 12.95}, {'end': 5770.41, 'text': "so if you're trying to optimize for the keyword rv rentals as an example,", 'start': 5765.605, 'duration': 4.805}, {'end': 5781.78, 'text': 'then you know that you have 163 000 different listings ahead of you that you need to jump over in order to rank for the keyword rv rentals.', 'start': 5770.41, 'duration': 11.37}], 'summary': '163,000 websites have rv rentals in title tag, making it challenging to rank for the keyword.', 'duration': 29.125, 'max_score': 5752.655, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q5752655.jpg'}, {'end': 5871.068, 'src': 'embed', 'start': 5838.193, 'weight': 4, 'content': [{'end': 5844.82, 'text': 'now, if we are running our own campaigns, google ads actually has a good report that i really like.', 'start': 5838.193, 'duration': 6.627}, {'end': 5852.629, 'text': "it's called auction insights, And so you can get to Auction Insights just by clicking on campaigns and then from campaigns click on Auction Insights.", 'start': 5844.82, 'duration': 7.809}, {'end': 5861.179, 'text': 'And what Auction Insights allows us to see is what competitors or domains are bidding on the same keywords we are.', 'start': 5852.829, 'duration': 8.35}, {'end': 5871.068, 'text': "And so what Google does here is it allows us to actually see where we stack up against our competition for all the keywords we're bidding on.", 'start': 5861.499, 'duration': 9.569}], 'summary': "Google ads' auction insights report shows competitors' bids on the same keywords, helping us assess our performance.", 'duration': 32.875, 'max_score': 5838.193, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q5838193.jpg'}, {'end': 5934.071, 'src': 'embed', 'start': 5906.446, 'weight': 5, 'content': [{'end': 5910.51, 'text': "I can see what percentage I'm at the top of the page versus my competitors.", 'start': 5906.446, 'duration': 4.064}, {'end': 5912.673, 'text': 'The absolute top of page rate.', 'start': 5910.791, 'duration': 1.882}, {'end': 5916.097, 'text': 'And then I can see how often I outrank my competitors.', 'start': 5912.693, 'duration': 3.404}, {'end': 5919.099, 'text': 'and vice versa, how often my competitors outrank me.', 'start': 5916.357, 'duration': 2.742}, {'end': 5926.225, 'text': 'So I can see all this good insight as to what competitors are bidding on the same keywords I am.', 'start': 5919.42, 'duration': 6.805}, {'end': 5928.707, 'text': "Okay, so this is if you're running Google Ads.", 'start': 5926.245, 'duration': 2.462}, {'end': 5934.071, 'text': "Okay, so if you're running Google Ads, okay, you can just click on the auction insights report.", 'start': 5928.727, 'duration': 5.344}], 'summary': 'Track percentage at top of page, absolute top of page rate, and outranking competitors on google ads with auction insights report.', 'duration': 27.625, 'max_score': 5906.446, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q5906446.jpg'}, {'end': 5981.054, 'src': 'embed', 'start': 5953.145, 'weight': 6, 'content': [{'end': 5963.209, 'text': "So if you're doing some advertising on Google, Bing, LinkedIn, you probably want to work within those platforms as the tool of choice.", 'start': 5953.145, 'duration': 10.064}, {'end': 5974.292, 'text': "So you know, if you're doing paid search on, say, Google, search.com or display, you could be doing display advertising on.", 'start': 5963.669, 'duration': 10.623}, {'end': 5976.813, 'text': 'you know a network like AdRoll or Google.', 'start': 5974.292, 'duration': 2.521}, {'end': 5981.054, 'text': 'or you could be doing social media paid ads, say, on Facebook.', 'start': 5977.193, 'duration': 3.861}], 'summary': 'Using platform tools for advertising is essential for google, bing, linkedin, and facebook ads.', 'duration': 27.909, 'max_score': 5953.145, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q5953145.jpg'}, {'end': 6184.978, 'src': 'embed', 'start': 6159.835, 'weight': 7, 'content': [{'end': 6167.122, 'text': "But if you're on AdRoll, for example, then you want to leverage AdRoll's reporting platform and some of the tools they have to offer.", 'start': 6159.835, 'duration': 7.287}, {'end': 6171.265, 'text': 'If we look at display, why do we want to leverage some of these tools??', 'start': 6167.842, 'duration': 3.423}, {'end': 6178.652, 'text': 'Well, just like search, for example, where we want to look at keyword and ad performance, same kind of concept here.', 'start': 6171.486, 'duration': 7.166}, {'end': 6184.978, 'text': 'We want to be able to monitor whether we have the right keywords and right customer engagement.', 'start': 6179.153, 'duration': 5.825}], 'summary': "Leverage adroll's reporting platform for monitoring keyword and ad performance.", 'duration': 25.143, 'max_score': 6159.835, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q6159835.jpg'}, {'end': 6453.266, 'src': 'embed', 'start': 6420.666, 'weight': 8, 'content': [{'end': 6422.367, 'text': 'Okay, and then you have the auction insights.', 'start': 6420.666, 'duration': 1.701}, {'end': 6426.41, 'text': "So we've reviewed the auction insights when we're looking at competitive analysis.", 'start': 6422.387, 'duration': 4.023}, {'end': 6429.852, 'text': 'And so here, if we look at the auction insights,', 'start': 6426.71, 'duration': 3.142}, {'end': 6441.56, 'text': "we'll be able to adjust our date range and we'll be able to see basically you know who else is bidding on the keywords and what the impression share is what their average position is,", 'start': 6429.852, 'duration': 11.708}, {'end': 6444.322, 'text': 'what their overlap rate is, position above rate.', 'start': 6441.56, 'duration': 2.762}, {'end': 6447.883, 'text': 'top of page, absolute top of page right now ranking cheers.', 'start': 6444.722, 'duration': 3.161}, {'end': 6453.266, 'text': "so once we have google has data, then they'll be able to share that information with you.", 'start': 6447.883, 'duration': 5.383}], 'summary': 'Auction insights provide competitive analysis on keywords, including impression share and average position.', 'duration': 32.6, 'max_score': 6420.666, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q6420666.jpg'}, {'end': 6508.126, 'src': 'embed', 'start': 6484.999, 'weight': 9, 'content': [{'end': 6494.789, 'text': "OK. so Google's going to give me some other keyword ideas and they're going to give me what the average monthly searches are for that keyword.", 'start': 6484.999, 'duration': 9.79}, {'end': 6496.971, 'text': "They're going to let me know the competition.", 'start': 6495.129, 'duration': 1.842}, {'end': 6501.675, 'text': "They're going to give me a range in terms of how much I can expect to pay for that keyword.", 'start': 6497.171, 'duration': 4.504}, {'end': 6505.599, 'text': 'So if I happen to click on that keyword, I can add it to a plan.', 'start': 6501.995, 'duration': 3.604}, {'end': 6508.126, 'text': "And then, once I've added to a plan,", 'start': 6506.124, 'duration': 2.002}], 'summary': 'Google provides keyword ideas, average monthly searches, competition level, and expected cost range, allowing users to add keywords to a plan.', 'duration': 23.127, 'max_score': 6484.999, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q6484999.jpg'}, {'end': 6672.091, 'src': 'embed', 'start': 6647.136, 'weight': 10, 'content': [{'end': 6654.861, 'text': "That's the cool thing of working right in Google Ads platform is you can make adjustments right here in the platform based on devices.", 'start': 6647.136, 'duration': 7.725}, {'end': 6657.122, 'text': 'Well, you also have locations too.', 'start': 6655.261, 'duration': 1.861}, {'end': 6661.364, 'text': 'So we mentioned that as one of the reasons why we want to use some of these tools.', 'start': 6657.542, 'duration': 3.822}, {'end': 6667.448, 'text': "And if I see a particular location, I'm not interested in advertising.", 'start': 6662.045, 'duration': 5.403}, {'end': 6672.091, 'text': 'well, i can always select it and i can always just pause it or remove it.', 'start': 6667.788, 'duration': 4.303}], 'summary': 'Google ads platform allows device-based and location-based adjustments for advertising, enabling selective targeting and control.', 'duration': 24.955, 'max_score': 6647.136, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q6647136.jpg'}, {'end': 6732.742, 'src': 'embed', 'start': 6709.623, 'weight': 11, 'content': [{'end': 6720.035, 'text': "And basically when you're done making changes, you can always upload them to Google Ads, to the account on Google Ads in the cloud, so to speak.", 'start': 6709.623, 'duration': 10.412}, {'end': 6722.458, 'text': "So that's the whole idea behind Google Ads Editor.", 'start': 6720.055, 'duration': 2.403}, {'end': 6727.78, 'text': "It's a great tool for you to use if you want to make household changes really quick.", 'start': 6722.938, 'duration': 4.842}, {'end': 6732.742, 'text': "For example, I'm looking at an account with a bunch of campaigns.", 'start': 6728.12, 'duration': 4.622}], 'summary': 'Google ads editor facilitates quick household changes to accounts, allowing for efficient campaign management.', 'duration': 23.119, 'max_score': 6709.623, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q6709623.jpg'}, {'end': 7021.094, 'src': 'embed', 'start': 6993.38, 'weight': 13, 'content': [{'end': 6998.163, 'text': 'So here on the display network, we can get a sense of demographics.', 'start': 6993.38, 'duration': 4.783}, {'end': 7004.367, 'text': 'Okay, so unlike the search network, the display network allows us to see demographic data.', 'start': 6998.563, 'duration': 5.804}, {'end': 7015.252, 'text': 'And so now I could see an age breakout or an age range breakout that google provides us and i can see again based on the age range breakout,', 'start': 7004.627, 'duration': 10.625}, {'end': 7019.453, 'text': 'which age range has the most clicks, impressions, etc.', 'start': 7015.252, 'duration': 4.201}, {'end': 7021.094, 'text': 'including conversions.', 'start': 7019.453, 'duration': 1.641}], 'summary': 'Display network provides demographic data, revealing age range with most clicks, impressions, and conversions.', 'duration': 27.714, 'max_score': 6993.38, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q6993380.jpg'}, {'end': 7115.506, 'src': 'embed', 'start': 7064.429, 'weight': 14, 'content': [{'end': 7072.632, 'text': 'you have demographics, you have audiences, you have keywords, you have all these different reports available to you on the google ads platform.', 'start': 7064.429, 'duration': 8.203}, {'end': 7083.474, 'text': 'so before we jump over to social media paid search advertising, i just want to remind you we do have you know, a nice tutorial on google ads.', 'start': 7073.092, 'duration': 10.382}, {'end': 7088.615, 'text': 'okay, so take a look at the google ads tutorial we have set up on youtube.', 'start': 7083.474, 'duration': 5.141}, {'end': 7096.657, 'text': 'okay, if you search for google ads tutorial 2019, this is a good uh tutorial on everything related to google ads.', 'start': 7088.615, 'duration': 8.042}, {'end': 7106.121, 'text': "so check out this video, because in today's webinar we're just mentioning tools across the board, and if you are advertising on google ads,", 'start': 7096.657, 'duration': 9.464}, {'end': 7113.865, 'text': 'as most people do, then you can see just how powerful it is and all the different features that are available.', 'start': 7106.121, 'duration': 7.744}, {'end': 7115.506, 'text': 'so take a look at the video.', 'start': 7113.865, 'duration': 1.641}], 'summary': 'Google ads offers various reports and features; recommended tutorial available on youtube for 2019.', 'duration': 51.077, 'max_score': 7064.429, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q7064429.jpg'}, {'end': 7162.859, 'src': 'embed', 'start': 7137.654, 'weight': 12, 'content': [{'end': 7145.856, 'text': 'happy to hear your comments about what tools and reports and features you specifically use in google ads.', 'start': 7137.654, 'duration': 8.202}, {'end': 7155.557, 'text': "so let's move into facebook ads manager and show you how the platform looks when you're running ads on facebook.", 'start': 7145.856, 'duration': 9.701}, {'end': 7159.538, 'text': 'so we can look at all the different tools and reports available here.', 'start': 7155.557, 'duration': 3.981}, {'end': 7162.859, 'text': "so here we can see if we're in the facebook ads manager.", 'start': 7159.538, 'duration': 3.321}], 'summary': 'Comparison of tools and reports used in google ads and facebook ads manager.', 'duration': 25.205, 'max_score': 7137.654, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q7137654.jpg'}, {'end': 7344.95, 'src': 'embed', 'start': 7318.892, 'weight': 17, 'content': [{'end': 7326.037, 'text': "so this just gives you some idea of the type of reporting that's available in facebook ads manager.", 'start': 7318.892, 'duration': 7.145}, {'end': 7334.943, 'text': 'now the great thing about facebook reporting in ads manager is you know i can group or ungroup my dimensions.', 'start': 7326.037, 'duration': 8.906}, {'end': 7338.545, 'text': 'if i needed to, i could change the view and arrange columns.', 'start': 7334.943, 'duration': 3.602}, {'end': 7344.95, 'text': 'i can get rid of columns just as you would in google ads reporting very similar stature here.', 'start': 7338.545, 'duration': 6.405}], 'summary': 'Facebook ads manager offers customizable reporting with options to group or ungroup dimensions, change views, and arrange columns similar to google ads reporting.', 'duration': 26.058, 'max_score': 7318.892, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q7318892.jpg'}, {'end': 7396.537, 'src': 'embed', 'start': 7369.032, 'weight': 19, 'content': [{'end': 7378.44, 'text': 'so i have a lot of options available to me in terms of how i want to you know view the performance of my campaign.', 'start': 7369.032, 'duration': 9.408}, {'end': 7381.483, 'text': 'view the performance of my ad set or my ad.', 'start': 7378.44, 'duration': 3.043}, {'end': 7386.007, 'text': "now. remember, if you're in facebook you can always go in and edit the campaign.", 'start': 7381.483, 'duration': 4.524}, {'end': 7387.388, 'text': 'you can edit the ad set.', 'start': 7386.007, 'duration': 1.381}, {'end': 7396.537, 'text': "remember, in the ad set, that's where a lot of your decisions are going to be made, including how you want to drive the traffic.", 'start': 7387.828, 'duration': 8.709}], 'summary': 'Options available to view and edit campaign performance in facebook, including ad set decisions.', 'duration': 27.505, 'max_score': 7369.032, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q7369032.jpg'}], 'start': 5607.762, 'title': 'Analyzing online advertising tools', 'summary': 'Covers benchmarking website performance, competitive analysis for seo and google ads, leveraging tools for advertising campaigns, and utilizing google ads tools and features, emphasizing the use of key metrics, insights, and reports for accurate industry comparison and optimization.', 'chapters': [{'end': 5669.924, 'start': 5607.762, 'title': 'Website performance benchmarking report', 'summary': 'Discusses how to benchmark website performance against industry standards using key metrics like sessions, new users, pages per session, average session duration, and bounce rate, allowing for accurate industry comparison and analysis.', 'duration': 62.162, 'highlights': ['By honing in on channels, one can compare sessions and performance metrics against competitors, enabling a detailed analysis of website performance (e.g., sessions, new users, pages per session, average session duration, bounce rate).', "The report facilitates industry comparison by adjusting for country or region and site size, providing a comprehensive analysis of the website's performance against industry benchmarks.", 'The benchmarking report is a valuable tool for stacking up the website against industry standards, allowing for a clear understanding of its performance in comparison to industry peers.']}, {'end': 5906.165, 'start': 5670.344, 'title': 'Competitive analysis for seo and google ads', 'summary': "Discusses conducting competitive analysis for seo and google ads, including using google search and auction insights to determine competitors' strategies and ad performance.", 'duration': 235.821, 'highlights': ["The chapter emphasizes using Google search to identify competitors and their strategies, such as using 'all in title' syntax to determine the number of websites competing for a specific keyword, with an example of 163,000 websites for 'rv rentals' and the importance of having the keyword in the title tag for organic search.", "The chapter highlights the use of Google Ads' Auction Insights to evaluate ad performance and competition, including analyzing impression share, average position, and overlap with competitors to assess the effectiveness of ad campaigns."]}, {'end': 6159.575, 'start': 5906.446, 'title': 'Auction insights and paid marketing tools', 'summary': "Provides insights on using google ads' auction insights report to analyze performance against competitors and emphasizes the importance of leveraging tools within advertising platforms to monitor ad performance, identify keywords, and analyze competitor data.", 'duration': 253.129, 'highlights': ["The chapter discusses using Google Ads' auction insights report to analyze performance against competitors, including the percentage at the top of the page, absolute top of page rate, and outranking frequency. The auction insights report allows users to track their performance against competitors in terms of percentage at the top of the page, absolute top of page rate, and outranking frequency.", "It emphasizes the importance of leveraging tools within advertising platforms to monitor ad performance, identify keywords, and analyze competitor data to measure performance and analyze competitors' performance on Google search and display ads. Emphasizes the importance of using tools within advertising platforms to monitor ad performance, identify keywords, and analyze competitor data for both Google search and display ads.", 'The chapter also mentions using third-party tools like Wordstream for paid advertising on Bing and Google, and highlights the importance of staying within the platform itself to measure display performance. Mentions the use of third-party tools like Wordstream for paid advertising on Bing and Google, and emphasizes the importance of staying within the platform to measure display performance.']}, {'end': 6420.326, 'start': 6159.835, 'title': 'Leveraging tools for advertising campaigns', 'summary': 'Discusses the importance of leveraging tools such as adroll, facebook ads manager, and google ads to monitor and improve the performance of display, social, and search campaigns, allowing for better audience targeting, competitor analysis, ad performance measurement, and keyword optimization.', 'duration': 260.491, 'highlights': ['The chapter discusses the importance of leveraging tools such as AdRoll, Facebook Ads Manager, and Google Ads to monitor and improve the performance of display, social, and search campaigns. Emphasizes the importance of using specific tools such as AdRoll, Facebook Ads Manager, and Google Ads for campaign monitoring and improvement.', 'Allows for better audience targeting, competitor analysis, ad performance measurement, and keyword optimization. Highlights the benefits of leveraging tools for audience targeting, competitor analysis, ad performance measurement, and keyword optimization in advertising campaigns.', 'Provides insights into monitoring ad performance, audience targeting, and competitor analysis across different advertising platforms such as AdRoll, Facebook, and Google. Explains the importance of monitoring ad performance, audience targeting, and competitor analysis on platforms like AdRoll, Facebook, and Google for campaign improvement.']}, {'end': 6993.04, 'start': 6420.666, 'title': 'Google ads tools and features', 'summary': "Covers the auction insights, google's keyword planner, bid adjustments, and google ads editor, highlighting the ability to analyze competitors' bidding data, discover new keywords, forecast costs and performance, and make changes locally for improved efficiency.", 'duration': 572.374, 'highlights': ["The auction insights allow adjusting date ranges and provide data on competitors' bidding, including impression share, average position, overlap rate, and more. Competitive analysis through auction insights, data on competitors' bidding, including impression share, average position, overlap rate.", "Google's keyword planner offers keyword ideas, average monthly searches, competition level, and expected keyword costs, enabling forecasting for clicks, impressions, costs, and conversions. Keyword planner provides keyword ideas, average monthly searches, competition level, expected keyword costs, and forecasting for clicks, impressions, costs, and conversions.", 'Google Ads platform allows bid adjustments based on devices and locations, with the ability to make changes directly within the platform for improved targeting and efficiency. Bid adjustments based on devices and locations, making changes directly within the Google Ads platform for improved targeting and efficiency.', 'Google Ads Editor facilitates making local changes to campaigns and ad groups, allowing for quick adjustments and efficient collaboration when working on the same account simultaneously. Google Ads Editor enables local changes to campaigns and ad groups, quick adjustments, efficient collaboration when working on the same account simultaneously.']}, {'end': 7416.814, 'start': 6993.38, 'title': 'Google and facebook ads analysis', 'summary': 'Discusses the detailed tools and reports available on google ads and facebook ads manager, highlighting the ability to analyze demographics, placements, ad performance, and the flexibility in reviewing and editing campaigns.', 'duration': 423.434, 'highlights': ['The chapter discussed the detailed tools and reports available on Google Ads and Facebook Ads Manager, highlighting the ability to analyze demographics, placements, ad performance, and the flexibility in reviewing and editing campaigns.', 'The display network on Google Ads provides demographic data, including age range breakout, and allows for the addition of keywords, topics, and placements, with the ability to exclude specific placements from campaigns.', "Google Ads offers various reports such as demographics, audiences, and keywords, providing a comprehensive insight into the platform's features and capabilities.", "The tutorial on Google Ads provides a deeper insight into the platform's tools and features and serves as a valuable resource for understanding the power and potential of Google Ads.", 'Facebook Ads Manager allows users to view campaigns, ad sets, and ads, providing tools for analyzing ad performance, reach, impressions, and cost per click, with the ability to review and change creatives and access different reporting options.', 'The reporting features in Facebook Ads Manager enable users to analyze ad performance based on age, gender, placement, device, time of day, and country, offering insights into audience demographics and ad reach.', 'The flexibility in Facebook reporting allows for grouping or ungrouping dimensions, arranging columns, and selecting different metrics, providing users with diverse options for reviewing and analyzing campaign performance.', 'Users have the ability to edit campaigns and ad sets in Facebook Ads Manager, making decisions related to budget, audience targeting, and campaign objectives, offering flexibility in managing and optimizing ad performance.']}], 'duration': 1809.052, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q5607762.jpg', 'highlights': ['The benchmarking report is a valuable tool for stacking up the website against industry standards, allowing for a clear understanding of its performance in comparison to industry peers.', "The report facilitates industry comparison by adjusting for country or region and site size, providing a comprehensive analysis of the website's performance against industry benchmarks.", 'By honing in on channels, one can compare sessions and performance metrics against competitors, enabling a detailed analysis of website performance (e.g., sessions, new users, pages per session, average session duration, bounce rate).', "The chapter emphasizes using Google search to identify competitors and their strategies, such as using 'all in title' syntax to determine the number of websites competing for a specific keyword, with an example of 163,000 websites for 'rv rentals' and the importance of having the keyword in the title tag for organic search.", "The chapter highlights the use of Google Ads' Auction Insights to evaluate ad performance and competition, including analyzing impression share, average position, and overlap with competitors to assess the effectiveness of ad campaigns.", "The chapter discusses using Google Ads' auction insights report to analyze performance against competitors, including the percentage at the top of the page, absolute top of page rate, and outranking frequency.", 'The chapter also mentions using third-party tools like Wordstream for paid advertising on Bing and Google, and highlights the importance of staying within the platform itself to measure display performance.', 'The chapter discusses the importance of leveraging tools such as AdRoll, Facebook Ads Manager, and Google Ads to monitor and improve the performance of display, social, and search campaigns.', "The auction insights allow adjusting date ranges and provide data on competitors' bidding, including impression share, average position, overlap rate, and more.", "Google's keyword planner offers keyword ideas, average monthly searches, competition level, and expected keyword costs, enabling forecasting for clicks, impressions, costs, and conversions.", 'Google Ads platform allows bid adjustments based on devices and locations, with the ability to make changes directly within the platform for improved targeting and efficiency.', 'Google Ads Editor facilitates making local changes to campaigns and ad groups, allowing for quick adjustments and efficient collaboration when working on the same account simultaneously.', 'The chapter discussed the detailed tools and reports available on Google Ads and Facebook Ads Manager, highlighting the ability to analyze demographics, placements, ad performance, and the flexibility in reviewing and editing campaigns.', 'The display network on Google Ads provides demographic data, including age range breakout, and allows for the addition of keywords, topics, and placements, with the ability to exclude specific placements from campaigns.', "Google Ads offers various reports such as demographics, audiences, and keywords, providing a comprehensive insight into the platform's features and capabilities.", "The tutorial on Google Ads provides a deeper insight into the platform's tools and features and serves as a valuable resource for understanding the power and potential of Google Ads.", 'Facebook Ads Manager allows users to view campaigns, ad sets, and ads, providing tools for analyzing ad performance, reach, impressions, and cost per click, with the ability to review and change creatives and access different reporting options.', 'The reporting features in Facebook Ads Manager enable users to analyze ad performance based on age, gender, placement, device, time of day, and country, offering insights into audience demographics and ad reach.', 'The flexibility in Facebook reporting allows for grouping or ungrouping dimensions, arranging columns, and selecting different metrics, providing users with diverse options for reviewing and analyzing campaign performance.', 'Users have the ability to edit campaigns and ad sets in Facebook Ads Manager, making decisions related to budget, audience targeting, and campaign objectives, offering flexibility in managing and optimizing ad performance.']}, {'end': 8034.721, 'segs': [{'end': 7512.579, 'src': 'embed', 'start': 7417.175, 'weight': 0, 'content': [{'end': 7424.138, 'text': 'So all of this is going to be set up in the ad set or the campaign or the ad.', 'start': 7417.175, 'duration': 6.963}, {'end': 7428.68, 'text': 'If you go ahead and edit an ad, remember you can do A-B testing as well.', 'start': 7424.178, 'duration': 4.502}, {'end': 7438.765, 'text': "So you have a lot of different options and features available to you right in Ads Manager when you're managing your paid search campaigns on Facebook.", 'start': 7428.74, 'duration': 10.025}, {'end': 7445.844, 'text': 'So, if you want some more information about all the different features and tools in Facebook Ads Manager,', 'start': 7439.079, 'duration': 6.765}, {'end': 7452.208, 'text': 'check out the Facebook Ads Tutorial 2019 webinar that we did earlier this year.', 'start': 7445.844, 'duration': 6.364}, {'end': 7460.193, 'text': 'In addition, you can also look at another one that we did on Facebook called Facebook Advertising Tips and Strategies.', 'start': 7452.668, 'duration': 7.525}, {'end': 7468.899, 'text': 'So that should give you some sense of everything related to Facebook Ads and how to take advantage of the Facebook Ads Manager platform.', 'start': 7460.433, 'duration': 8.466}, {'end': 7476.715, 'text': "So if there's anything on social that we may have missed or that you use, feel free to add a comment below the video.", 'start': 7469.219, 'duration': 7.496}, {'end': 7478.739, 'text': "We'd love to hear your feedback.", 'start': 7476.775, 'duration': 1.964}, {'end': 7482.528, 'text': "Okay, let's talk about some affiliate marketing tools.", 'start': 7479.087, 'duration': 3.441}, {'end': 7484.709, 'text': "Let's turn our attention to affiliate marketing.", 'start': 7482.568, 'duration': 2.141}, {'end': 7488.83, 'text': 'Lot of affiliate marketing platforms out there.', 'start': 7485.469, 'duration': 3.361}, {'end': 7495.012, 'text': 'The number one probably is Commission Junction, also known as CJ.', 'start': 7489.57, 'duration': 5.442}, {'end': 7497.452, 'text': "They're an affiliate platform.", 'start': 7495.552, 'duration': 1.9}, {'end': 7505.795, 'text': "They have an freemium model, meaning you can have a free trial, but basically you're gonna have to move on and pay for the platform.", 'start': 7497.472, 'duration': 8.323}, {'end': 7508.757, 'text': 'Likewise for house offers.', 'start': 7506.295, 'duration': 2.462}, {'end': 7512.579, 'text': 'you have volume, you really, when it comes to affiliate marketing.', 'start': 7508.757, 'duration': 3.822}], 'summary': 'Facebook ads manager offers a-b testing and various features. commission junction is a leading affiliate platform with freemium model.', 'duration': 95.404, 'max_score': 7417.175, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q7417175.jpg'}, {'end': 7752.765, 'src': 'embed', 'start': 7727.921, 'weight': 5, 'content': [{'end': 7738.254, 'text': 'so these platforms are really built on helping you manage your relationship with the affiliate by offering up all sorts of reports and tools.', 'start': 7727.921, 'duration': 10.333}, {'end': 7745.219, 'text': 'you know, the other big benefit here to affiliate marketing tool is hey, we can influence our customers throughout their buying journey,', 'start': 7738.254, 'duration': 6.965}, {'end': 7751.304, 'text': 'so we could set up different promotions based on hey, did somebody go to the website?', 'start': 7745.219, 'duration': 6.085}, {'end': 7752.765, 'text': 'did somebody see our product?', 'start': 7751.304, 'duration': 1.461}], 'summary': "Affiliate marketing platforms offer tools to manage relationships and influence customers' buying journey.", 'duration': 24.844, 'max_score': 7727.921, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q7727921.jpg'}, {'end': 7931.4, 'src': 'embed', 'start': 7897.903, 'weight': 6, 'content': [{'end': 7902.027, 'text': "so, based on the program terms, that's how your publishers are going to get paid,", 'start': 7897.903, 'duration': 4.124}, {'end': 7907.27, 'text': 'and so here you can have as many different program terms as you want.', 'start': 7902.467, 'duration': 4.803}, {'end': 7908.45, 'text': "there's no limit.", 'start': 7907.27, 'duration': 1.18}, {'end': 7914.473, 'text': 'here you want to be able to align and reward program terms, again based on performance,', 'start': 7908.45, 'duration': 6.023}, {'end': 7919.636, 'text': 'and so here we can see what publishers are under what program terms.', 'start': 7914.473, 'duration': 5.163}, {'end': 7920.337, 'text': 'so again, if.', 'start': 7919.636, 'duration': 0.701}, {'end': 7931.4, 'text': "your publisher's performing well, sweeten the deal, offer them a better program terms, and so you can align publishers with different program terms.", 'start': 7921.397, 'duration': 10.003}], 'summary': 'Publishers can be paid based on program terms, with no limit on the number of terms. align and reward performance-based program terms to sweeten the deal for well-performing publishers.', 'duration': 33.497, 'max_score': 7897.903, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q7897903.jpg'}], 'start': 7417.175, 'title': 'Facebook ads manager and affiliate marketing', 'summary': 'Covers facebook ads manager features including a-b testing and webinars, and emphasizes the importance of affiliate marketing platforms, tools, and program terms for managing publishers and influencing customer buying journey.', 'chapters': [{'end': 7484.709, 'start': 7417.175, 'title': 'Facebook ads manager features', 'summary': 'Discusses the various features and tools available in facebook ads manager for managing paid search campaigns, including a-b testing and webinars on facebook ads tutorial 2019 and facebook advertising tips and strategies.', 'duration': 67.534, 'highlights': ['Facebook Ads Manager offers a variety of options and features for managing paid search campaigns on Facebook.', 'A-B testing can be done when editing an ad in Facebook Ads Manager, providing the opportunity to optimize ad performance.', 'Webinars on Facebook Ads Tutorial 2019 and Facebook Advertising Tips and Strategies provide in-depth information on different features and tools available in Facebook Ads Manager.', 'Viewers are encouraged to share additional insights or feedback on social media platforms.', 'The chapter briefly touches on affiliate marketing tools and directs attention to the topic.']}, {'end': 8034.721, 'start': 7485.469, 'title': 'Affiliate marketing platforms and tools', 'summary': 'Discusses the importance of affiliate marketing platforms and tools, focusing on commission junction (cj), the number one affiliate platform, and emphasizes the key role of affiliate marketing tools in identifying partners, brokering relationships, tracking traffic and conversions, and influencing customer buying journey. it also highlights the significance of program terms in managing publishers and aligning rewards based on performance.', 'duration': 549.252, 'highlights': ['The chapter discusses the importance of affiliate marketing platforms and tools, focusing on Commission Junction (CJ), the number one affiliate platform. Commission Junction (CJ) is highlighted as the leading affiliate platform, emphasizing its significance in the affiliate marketing industry.', 'The key role of affiliate marketing tools in identifying partners, brokering relationships, tracking traffic and conversions, and influencing customer buying journey is emphasized. The tools play a crucial role in identifying partners, brokering relationships, tracking traffic and conversions, and influencing the customer buying journey, highlighting their multifaceted significance in affiliate marketing.', 'The significance of program terms in managing publishers and aligning rewards based on performance is highlighted. The importance of program terms in managing publishers and aligning rewards based on performance is emphasized, underscoring their role in optimizing affiliate relationships.']}], 'duration': 617.546, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q7417175.jpg', 'highlights': ['Facebook Ads Manager offers a variety of options and features for managing paid search campaigns on Facebook.', 'A-B testing can be done when editing an ad in Facebook Ads Manager, providing the opportunity to optimize ad performance.', 'Webinars on Facebook Ads Tutorial 2019 and Facebook Advertising Tips and Strategies provide in-depth information on different features and tools available in Facebook Ads Manager.', 'The chapter briefly touches on affiliate marketing tools and directs attention to the topic.', 'The chapter discusses the importance of affiliate marketing platforms and tools, focusing on Commission Junction (CJ), the number one affiliate platform.', 'The key role of affiliate marketing tools in identifying partners, brokering relationships, tracking traffic and conversions, and influencing customer buying journey is emphasized.', 'The significance of program terms in managing publishers and aligning rewards based on performance is highlighted.']}, {'end': 9414.621, 'segs': [{'end': 8131.692, 'src': 'embed', 'start': 8087.117, 'weight': 0, 'content': [{'end': 8090.039, 'text': 'So you want to be able to organize your publishers,', 'start': 8087.117, 'duration': 2.922}, {'end': 8097.584, 'text': 'because the whole idea behind affiliate marketing CJ is you want to be able to get the best publishers available.', 'start': 8090.039, 'duration': 7.545}, {'end': 8107.411, 'text': "for your network, and so, as you get more publishers for your network, you'll be able to basically start grouping them where it makes sense.", 'start': 8097.904, 'duration': 9.507}, {'end': 8110.594, 'text': 'now, the example i gave you is by geography.', 'start': 8107.411, 'duration': 3.183}, {'end': 8119.081, 'text': 'you could do by geography or you could do by publisher status, meaning my best performing publishers go into a group.', 'start': 8110.594, 'duration': 8.487}, {'end': 8123.284, 'text': "if they're in a group, then they get aligned with a certain program term.", 'start': 8119.081, 'duration': 4.203}, {'end': 8129.61, 'text': "so you could group your publishers any way you want by status, meaning they're selling more.", 'start': 8123.704, 'duration': 5.906}, {'end': 8131.692, 'text': 'these are our best performing publishers.', 'start': 8129.61, 'duration': 2.082}], 'summary': 'Organize publishers in affiliate marketing to group by geography or status for better performance.', 'duration': 44.575, 'max_score': 8087.117, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q8087117.jpg'}, {'end': 8184.653, 'src': 'embed', 'start': 8158.25, 'weight': 2, 'content': [{'end': 8162.332, 'text': "remember if nobody clicks on your product, then nobody's going to buy your product.", 'start': 8158.25, 'duration': 4.082}, {'end': 8169.097, 'text': 'so if you have publishers who are promoting your product for you, Then you have a good opportunity to sell it.', 'start': 8162.332, 'duration': 6.765}, {'end': 8172.941, 'text': 'So the more publishers you have on board, the better the opportunity.', 'start': 8169.297, 'duration': 3.644}, {'end': 8179.027, 'text': 'So now once you have publishers, you can start grouping these publishers accordingly to whatever makes sense.', 'start': 8173.041, 'duration': 5.986}, {'end': 8180.308, 'text': "It's a business decision.", 'start': 8179.047, 'duration': 1.261}, {'end': 8184.653, 'text': 'Just know the options available in CJ to group publishers.', 'start': 8180.569, 'duration': 4.084}], 'summary': 'Having more publishers increases the opportunity to sell a product, as explained in cj.', 'duration': 26.403, 'max_score': 8158.25, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q8158250.jpg'}, {'end': 8296.348, 'src': 'embed', 'start': 8271.013, 'weight': 3, 'content': [{'end': 8275.957, 'text': "Before we do that, let's go over why these tools are important to us.", 'start': 8271.013, 'duration': 4.944}, {'end': 8279.719, 'text': "From a social media perspective, you're pumping out a lot of content.", 'start': 8275.996, 'duration': 3.723}, {'end': 8285.864, 'text': 'So you need to be able to smartly, efficiently, you know, schedule and manage your posts.', 'start': 8279.76, 'duration': 6.104}, {'end': 8290.626, 'text': "Okay, so you're not just working likely with just one platform like Facebook.", 'start': 8286.084, 'duration': 4.542}, {'end': 8296.348, 'text': "you're probably on a number of different platforms depending on your business, depending on your bandwidth,", 'start': 8290.626, 'duration': 5.722}], 'summary': 'Social media tools help efficiently manage and schedule content across multiple platforms.', 'duration': 25.335, 'max_score': 8271.013, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q8271013.jpg'}, {'end': 8410.169, 'src': 'embed', 'start': 8389.409, 'weight': 4, 'content': [{'end': 8399.372, 'text': 'You want to be able to go ahead and customize a post depending on what that post is, depending on what the product is, what time of day,', 'start': 8389.409, 'duration': 9.963}, {'end': 8401.993, 'text': 'what target market, what target audience.', 'start': 8399.372, 'duration': 2.621}, {'end': 8406.954, 'text': 'So customization is a lot easier using these social media marketing tools.', 'start': 8402.313, 'duration': 4.641}, {'end': 8410.169, 'text': 'You want to be able to engage with brand advocates.', 'start': 8407.366, 'duration': 2.803}], 'summary': 'Customize posts based on product, target market, and time for better engagement.', 'duration': 20.76, 'max_score': 8389.409, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q8389409.jpg'}, {'end': 8844.873, 'src': 'embed', 'start': 8816.283, 'weight': 5, 'content': [{'end': 8818.284, 'text': 'You can look at specific post performance.', 'start': 8816.283, 'duration': 2.001}, {'end': 8826.589, 'text': 'So we posted something I could see basically how many likes it received how many comments impressions the reach.', 'start': 8818.384, 'duration': 8.205}, {'end': 8831.97, 'text': 'and then, if i wanted to, i can click on details and get more specific information on it.', 'start': 8827.089, 'duration': 4.881}, {'end': 8837.992, 'text': 'engagement rate okay, discovery actions, comments, saves, etc.', 'start': 8831.97, 'duration': 6.022}, {'end': 8843.093, 'text': 'so later.com goes into some nice detail about post performance.', 'start': 8837.992, 'duration': 5.101}, {'end': 8844.873, 'text': 'they even have data on hashtags.', 'start': 8843.093, 'duration': 1.78}], 'summary': 'Analyze post performance with details such as likes, comments, impressions, and engagement rate, including data on hashtags.', 'duration': 28.59, 'max_score': 8816.283, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q8816283.jpg'}, {'end': 8894.897, 'src': 'embed', 'start': 8866.204, 'weight': 6, 'content': [{'end': 8869.406, 'text': 'so what tweet deck does is connect with your twitter account.', 'start': 8866.204, 'duration': 3.202}, {'end': 8877.891, 'text': 'so you can see in a different visual, so to speak, of how your twitter account looks in terms of your feed.', 'start': 8869.406, 'duration': 8.485}, {'end': 8879.672, 'text': 'here i can see this is my feed here.', 'start': 8877.891, 'duration': 1.781}, {'end': 8882.033, 'text': 'Okay, I can see some notifications.', 'start': 8880.052, 'duration': 1.981}, {'end': 8883.753, 'text': 'I can see specific messages.', 'start': 8882.093, 'duration': 1.66}, {'end': 8885.814, 'text': 'Then on this column, I can see activity.', 'start': 8884.113, 'duration': 1.701}, {'end': 8889.135, 'text': 'Okay, so I can add different columns here if I wanted to.', 'start': 8885.834, 'duration': 3.301}, {'end': 8894.897, 'text': "And basically by adding columns, you could see I can look for what's trending as an example.", 'start': 8889.695, 'duration': 5.202}], 'summary': 'Tweet deck visually organizes twitter feed and notifications, allowing for easy customization and trend tracking.', 'duration': 28.693, 'max_score': 8866.204, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q8866204.jpg'}, {'end': 9026.002, 'src': 'embed', 'start': 8997.896, 'weight': 14, 'content': [{'end': 9004.061, 'text': 'So it does cover in more detail some of what we covered on these social media marketing tools.', 'start': 8997.896, 'duration': 6.165}, {'end': 9007.043, 'text': 'So take a look at how to start social media marketing.', 'start': 9004.081, 'duration': 2.962}, {'end': 9016.751, 'text': 'So we covered a lot of different marketing tools, digital marketing tools, everything from SEO to email to social to paid.', 'start': 9007.343, 'duration': 9.408}, {'end': 9019.114, 'text': 'to affiliate, to competitor.', 'start': 9017.191, 'duration': 1.923}, {'end': 9026.002, 'text': "but there's also a few other digital marketing tools that you can use in different ways, like video seo, for example.", 'start': 9019.114, 'duration': 6.888}], 'summary': 'The transcript covers various digital marketing tools, including seo, email, social, paid, affiliate, and competitor, with a focus on starting social media marketing.', 'duration': 28.106, 'max_score': 8997.896, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q8997896.jpg'}, {'end': 9068.094, 'src': 'embed', 'start': 9041.757, 'weight': 8, 'content': [{'end': 9052.282, 'text': "So I can go and take a look at a specific video and see how many hours it's been watched, how many views, minutes watched, subscribers, et cetera.", 'start': 9041.757, 'duration': 10.525}, {'end': 9055.343, 'text': 'The great thing here, I can look at the entire account.', 'start': 9052.322, 'duration': 3.021}, {'end': 9068.094, 'text': 'So I can get good insights into my video or my entire account here just by adding in the vidIQ extension into my Chrome browser.', 'start': 9055.703, 'duration': 12.391}], 'summary': 'Using vidiq extension provides insights into video performance and account statistics.', 'duration': 26.337, 'max_score': 9041.757, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q9041757.jpg'}, {'end': 9116.018, 'src': 'embed', 'start': 9089.954, 'weight': 9, 'content': [{'end': 9097.201, 'text': 'We want to be able to use a tool, maybe a third party tool, to give some objective reasoning as to what more we can be doing.', 'start': 9089.954, 'duration': 7.247}, {'end': 9101.545, 'text': 'So you got tools like SEO site checkup or site analyzer.', 'start': 9097.501, 'duration': 4.044}, {'end': 9108.211, 'text': "These are paid tools, but you know, if you're really heavily invested in SEO, then they may pay dividends for you.", 'start': 9101.585, 'duration': 6.626}, {'end': 9116.018, 'text': "You want to be able to make sure your content is fully optimized to the fullest according to Google's algorithms.", 'start': 9108.271, 'duration': 7.747}], 'summary': "Using third-party tools like seo site checkup or site analyzer can optimize content for google's algorithms.", 'duration': 26.064, 'max_score': 9089.954, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q9089954.jpg'}, {'end': 9178.2, 'src': 'embed', 'start': 9131.027, 'weight': 10, 'content': [{'end': 9134.128, 'text': "There's a lot of different keyword tools out there.", 'start': 9131.027, 'duration': 3.101}, {'end': 9136.829, 'text': 'So you may not have a Google ads platform.', 'start': 9134.188, 'duration': 2.641}, {'end': 9142.352, 'text': "And so if you don't have Google ads, then you may not be able to gain access to Google's keyword planner.", 'start': 9137.17, 'duration': 5.182}, {'end': 9145.733, 'text': 'So having a third party keyword tool.', 'start': 9142.412, 'duration': 3.321}, {'end': 9152.68, 'text': 'will pay dividends as well because those dividends pay off in the form of not only pay-per-click, but also SEO.', 'start': 9146.153, 'duration': 6.527}, {'end': 9162.089, 'text': "And if you're heavily invested in content, heavily invested in social, then you may want to take a look at the keyword tool, Keyword It,", 'start': 9152.86, 'duration': 9.229}, {'end': 9164.271, 'text': "and it's primarily used for Reddit.", 'start': 9162.089, 'duration': 2.182}, {'end': 9166.652, 'text': 'we talk about page load time.', 'start': 9164.491, 'duration': 2.161}, {'end': 9168.894, 'text': 'so we looked at that in google analytics.', 'start': 9166.652, 'duration': 2.242}, {'end': 9172.376, 'text': 'we know that it heavily impacts seo.', 'start': 9168.894, 'duration': 3.482}, {'end': 9174.498, 'text': 'so there are other tools available.', 'start': 9172.376, 'duration': 2.122}, {'end': 9176.159, 'text': 'you got a third-party tool here.', 'start': 9174.498, 'duration': 1.661}, {'end': 9178.2, 'text': "that's free solarwinds, pingdom.", 'start': 9176.159, 'duration': 2.041}], 'summary': 'Utilize third-party keyword tools for seo and ppc, like keyword it for reddit and free tools like solarwinds pingdom.', 'duration': 47.173, 'max_score': 9131.027, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q9131027.jpg'}, {'end': 9233.722, 'src': 'embed', 'start': 9204.25, 'weight': 7, 'content': [{'end': 9205.371, 'text': "It's actually free.", 'start': 9204.25, 'duration': 1.121}, {'end': 9216.293, 'text': 'And with a free account, you can have Hotjar measure the heat map, not only the heat map, but the click mapping, the scrolling of a particular page.', 'start': 9206.051, 'duration': 10.242}, {'end': 9220.975, 'text': "And so here you can see we're looking at a particular page here.", 'start': 9216.873, 'duration': 4.102}, {'end': 9227.259, 'text': 'So Hotjar allows me to see on that page where people are clicking.', 'start': 9221.236, 'duration': 6.023}, {'end': 9230.06, 'text': 'I can also see where people are moving.', 'start': 9228.059, 'duration': 2.001}, {'end': 9233.722, 'text': 'I can also see the scrolling of a particular page.', 'start': 9230.08, 'duration': 3.642}], 'summary': 'Hotjar offers free account with heat map, click mapping, and scrolling measurement on specific pages.', 'duration': 29.472, 'max_score': 9204.25, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q9204250.jpg'}, {'end': 9282.792, 'src': 'embed', 'start': 9256.215, 'weight': 12, 'content': [{'end': 9260.678, 'text': 'And so again, with a paid account, you can measure up to 10,000 pages.', 'start': 9256.215, 'duration': 4.463}, {'end': 9263.479, 'text': 'With the free version, you can measure up to 2,000 pages.', 'start': 9260.738, 'duration': 2.741}, {'end': 9274.25, 'text': "And so 2000 pages allows you to get some insight as to what people are clicking on or where they're moving or how they're scrolling on a particular page.", 'start': 9264.727, 'duration': 9.523}, {'end': 9276.47, 'text': 'And so I definitely recommend Hotjar.', 'start': 9274.55, 'duration': 1.92}, {'end': 9277.731, 'text': 'They also do funneling.', 'start': 9276.51, 'duration': 1.221}, {'end': 9282.792, 'text': 'They also do forms, polls, lots of other tools available in Hotjar.', 'start': 9277.751, 'duration': 5.041}], 'summary': 'Hotjar offers insights on user behavior with up to 10,000 pages for paid accounts and 2,000 pages for free accounts.', 'duration': 26.577, 'max_score': 9256.215, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q9256215.jpg'}, {'end': 9321.326, 'src': 'embed', 'start': 9298.777, 'weight': 13, 'content': [{'end': 9307.379, 'text': "And so A-B testing means that you have an original page and you're changing one element on that page to see which one performs better.", 'start': 9298.777, 'duration': 8.602}, {'end': 9318.184, 'text': "And so with Google Optimize, it's just very easy to set up And the whole point of Google Optimize and A-B testing is to improve website performance.", 'start': 9307.68, 'duration': 10.504}, {'end': 9321.326, 'text': 'So here you can see I have an account set up in Optimize.', 'start': 9318.244, 'duration': 3.082}], 'summary': 'A-b testing with google optimize aims to improve website performance by changing elements for better performance.', 'duration': 22.549, 'max_score': 9298.777, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q9298777.jpg'}], 'start': 8034.961, 'title': 'Organizing publishers and marketing tools', 'summary': 'Discusses organizing publishers in affiliate marketing and the importance of social media marketing, analytics tools, and digital marketing tools, emphasizing the benefits of group organization and specific tools in improving product sales, click-through rates, content management, and website performance.', 'chapters': [{'end': 8179.027, 'start': 8034.961, 'title': 'Organizing publishers for affiliate marketing', 'summary': 'Discusses the importance of organizing publishers in affiliate marketing, emphasizing the benefits of grouping publishers by geography, performance, or promotion to maximize product sales and click-through rates.', 'duration': 144.066, 'highlights': ['Organizing publishers by geography allows for targeted analysis of earnings per click, enabling optimization of publisher groups for maximum revenue.', 'Grouping publishers by performance status or promotion type provides the opportunity to align them with specific program terms, ensuring effective promotion and sales of products.', 'Emphasizes the crucial role of publishers in driving product sales, highlighting the correlation between the number of publishers and the potential for product sales success.']}, {'end': 8771.043, 'start': 8179.047, 'title': 'Social media marketing tools', 'summary': 'Covers the importance of social media marketing tools in efficiently managing, scheduling, and analyzing content across multiple platforms, with a focus on hootsuite, buffer, tweetdeck, and sprout social.', 'duration': 591.996, 'highlights': ['Social media marketing tools allow efficient management and scheduling of content across multiple platforms, such as Facebook, Instagram, and Twitter, with Hootsuite being a powerful freemium tool and Sprout Social providing in-depth reporting and listening functionality. The tools enable efficient management and scheduling of content across multiple platforms, including Facebook, Instagram, and Twitter. Hootsuite is highlighted as a powerful freemium tool, while Sprout Social is mentioned for its in-depth reporting and listening functionality.', 'The ability to monitor and analyze the performance of social media posts, customize content for different platforms, engage with brand advocates, and optimize posts based on real-time data is crucial, as it allows for efficient and effective social media marketing strategies. The capability to monitor and analyze post performance, customize content for different platforms, engage with brand advocates, and optimize posts based on real-time data is emphasized for efficient and effective social media marketing strategies.', 'Tools like Hootsuite, Buffer, TweetDeck, and Sprout Social provide features for publishing, scheduling, and analyzing content, with platforms like Sprout Social offering a media library for image reuse and visual scheduling capabilities. Hootsuite, Buffer, TweetDeck, and Sprout Social are noted for their features related to publishing, scheduling, and analyzing content. Additionally, Sprout Social is mentioned for its media library and visual scheduling capabilities.']}, {'end': 9019.114, 'start': 8771.363, 'title': 'Social media analytics tools overview', 'summary': 'Discusses the features of social media analytics tools like later.com and tweetdeck, providing insights into post performance, hashtag data, and the ability to monitor specific topics and trends on twitter, emphasizing the importance of social media marketing tools covered in a comprehensive video on youtube.', 'duration': 247.751, 'highlights': ['Later.com provides analytics for social media platforms, including insights into followers, growth rate, and impressions over a specific period, offering a comprehensive overview of platform performance. Later.com offers analytics on followers, growth rate, and impressions, providing a comprehensive overview of platform performance.', 'Later.com offers detailed post performance analytics, including likes, comments, impressions, and engagement rate, enhancing the understanding of content performance on social media. Later.com provides detailed post performance analytics, including likes, comments, impressions, and engagement rate, enhancing the understanding of content performance on social media.', 'TweetDeck allows users to monitor specific topics and trends on Twitter, providing a visual representation of the Twitter feed and the ability to customize columns to focus on specific interests or trending topics. TweetDeck enables users to monitor specific topics and trends on Twitter, providing a visual representation of the Twitter feed and customization options for focusing on specific interests or trending topics.', "The video on YouTube titled 'How to Start Social Media Marketing' provides in-depth coverage of various social media marketing tools, including Sprout Social, Later.com, and Facebook Insights, offering comprehensive insights into digital marketing strategies and tools. The video 'How to Start Social Media Marketing' on YouTube covers various social media marketing tools, including Sprout Social, Later.com, and Facebook Insights, offering comprehensive insights into digital marketing strategies and tools."]}, {'end': 9255.935, 'start': 9019.114, 'title': 'Digital marketing tools overview', 'summary': 'Discusses various digital marketing tools including vidiq for video seo, seo site checkup for content optimization, keyword tools for keyword research, and hotjar for conversion rate optimization, emphasizing the importance of these tools in improving seo, content optimization, and user experience.', 'duration': 236.821, 'highlights': ['Hotjar allows free measurement of heat maps, click mapping, and scrolling of a page, providing valuable insights into user behavior, which is crucial for conversion rate optimization. Hotjar provides free measurement of heat maps, click mapping, and scrolling of a page, offering valuable insights into user behavior, essential for conversion rate optimization.', 'vidIQ provides insights into video performance including hours watched, views, minutes watched, and subscribers, making it a valuable tool for video SEO and account analysis. vidIQ offers insights into video performance such as hours watched, views, minutes watched, and subscribers, making it valuable for video SEO and account analysis.', "SEO site checkup and site analyzer are paid tools that provide objective reasoning for content optimization, ensuring content is fully optimized according to Google's algorithms, which is crucial for SEO. SEO site checkup and site analyzer are paid tools that offer objective reasoning for content optimization, ensuring full optimization according to Google's algorithms, crucial for SEO.", "Keyword tools like Keyword It are valuable for keyword research, especially for those without access to Google's keyword planner, and are essential for both SEO and pay-per-click strategies. Keyword tools like Keyword It are valuable for keyword research, particularly for those without access to Google's keyword planner, essential for both SEO and pay-per-click strategies.", "Tools like solarwinds, pingdom, and Google's page speed insights are useful for improving page load time, which heavily impacts SEO. Tools like solarwinds, pingdom, and Google's page speed insights are useful for enhancing page load time, which significantly impacts SEO."]}, {'end': 9414.621, 'start': 9256.215, 'title': 'Digital marketing tools overview', 'summary': 'Covers the usage and benefits of hotjar, which allows up to 10,000 page measurements with a paid account and google optimize, which permits up to five free tests to enhance website performance through a-b testing.', 'duration': 158.406, 'highlights': ['Hotjar allows measuring up to 10,000 pages with a paid account and 2,000 pages with the free version, providing insights into user behavior and interaction on a webpage.', 'Google Optimize enables running up to five free A-B tests to improve website performance by comparing different elements on a page and analyzing the results.', 'The chapter emphasizes the importance of experimenting with various digital marketing tools and encourages audience participation in sharing other valuable tools in the comment section.']}], 'duration': 1379.66, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/zBD-wxaUm1Q/pics/zBD-wxaUm1Q8034961.jpg', 'highlights': ['Grouping publishers by performance status or promotion type aligns them with specific program terms for effective promotion and sales.', 'Organizing publishers by geography allows targeted analysis of earnings per click, optimizing publisher groups for maximum revenue.', 'The correlation between the number of publishers and the potential for product sales success is highlighted.', 'Social media marketing tools enable efficient management and scheduling of content across multiple platforms.', 'Monitoring and analyzing post performance, customizing content, and optimizing posts based on real-time data are crucial for effective social media marketing strategies.', 'Later.com offers analytics on followers, growth rate, impressions, and detailed post performance, providing a comprehensive overview of platform performance.', 'TweetDeck enables users to monitor specific topics and trends on Twitter, providing a visual representation of the Twitter feed.', 'Hotjar provides free measurement of heat maps, click mapping, and scrolling of a page, offering valuable insights into user behavior.', 'vidIQ offers insights into video performance such as hours watched, views, minutes watched, and subscribers, making it valuable for video SEO and account analysis.', 'SEO site checkup and site analyzer offer objective reasoning for content optimization, crucial for SEO.', 'Keyword tools like Keyword It are valuable for keyword research, essential for both SEO and pay-per-click strategies.', "Tools like solarwinds, pingdom, and Google's page speed insights are useful for enhancing page load time, impacting SEO.", 'Hotjar allows measuring up to 10,000 pages with a paid account and 2,000 pages with the free version, providing insights into user behavior and interaction on a webpage.', 'Google Optimize enables running up to five free A-B tests to improve website performance by comparing different elements on a page and analyzing the results.', 'The chapter emphasizes the importance of experimenting with various digital marketing tools and encourages audience participation in sharing other valuable tools.']}], 'highlights': ["Google's Keyword Planner provides insights into average monthly search volumes and competition levels for keywords, helping in finding relevant, high-volume, and low-competition keywords for organic search.", 'The importance of web analytics, particularly Google Analytics, is highlighted as a central tool in understanding website performance and user behavior for effective digital marketing strategies.', 'Selecting keywords with high search volume and low difficulty is crucial for effective keyword research.', "Moz's Keyword Explorer provides monthly volume data, difficulty score, additional keyword suggestions, and competitor analysis for chosen keywords.", 'Linking Google Search Console with Google Analytics enables performance tracking and data importation into Analytics, providing valuable insights for website optimization.', 'MailChimp provides detailed reporting, allowing users to track open rates, click rates, and subscriber behavior, with the ability to compare performance against industry averages, such as an open rate of 2.5% compared to the industry average of 18%.', 'The importance of utilizing campaign content parameter for segmenting and personalizing email subject lines in Google Analytics.', 'Organic search traffic represents 72% of total traffic, indicating a healthy website.', 'Event tracking allows for detailed measurement of user interactions, such as video views and button clicks, with 313 goal completions and a conversion rate of 1.88%.', "Utilizing Sprout Social for Listening Sprout Social's listening tool allows businesses to monitor competitors' activities on social media platforms, track mentions, and analyze competitor campaigns, providing valuable insights for social media strategies.", 'The benchmarking report is a valuable tool for stacking up the website against industry standards, allowing for a clear understanding of its performance in comparison to industry peers.', "Google's keyword planner offers keyword ideas, average monthly searches, competition level, and expected keyword costs, enabling forecasting for clicks, impressions, costs, and conversions.", 'Facebook Ads Manager offers a variety of options and features for managing paid search campaigns on Facebook.', 'Grouping publishers by performance status or promotion type aligns them with specific program terms for effective promotion and sales.', 'Social media marketing tools enable efficient management and scheduling of content across multiple platforms.', 'Monitoring and analyzing post performance, customizing content, and optimizing posts based on real-time data are crucial for effective social media marketing strategies.']}