title
Instagram Marketing Full Course In 2 Hours | Instagram Marketing Tutorial For Beginners |Simplilearn

description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=SocialMedia-wHLsEe2OPEY&utm_medium=DescriptionFirstFold&utm_source=youtube In this Instagram Marketing Full Course video, we'll be covering some of the major concepts of marketing your brand, products or services on the platform. We'll cover topics like how to create Instagram videos, how to increase Instagram followers, some marketing strategies, and how it compares with Facebook. So, without further ado, let's jump right in! 00:00:00 How To Create Instagram Videos 00:17:52 How To Increase Followers On Instagram 00:54:01 Instagram Marketing Strategy 2020 01:04:32 Facebook vs Instagram: Which One Should You Choose? Why? ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs #InstagramMarketing #InstagramMarketingCourse #LearnInstagramMarketing #InstagramMarketingTutorial #InstagramMarketingTutorialForBeginners #LearnInstagramMarketing #SocialMediaMarketing #DigitalMarketing #Simplilearn ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Become eligible to be part of the Purdue University Alumni Association - Masterclasses delivered by Purdue faculty - Harvard Business Publishing Cases - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects - 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. - 35+ digital marketing tools - Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs) - Course aligned with Hootsuite and SE Ranking certification - Learn using Meta Business Coach Chatbot - Live classes delivered by Industry Experts along with self-paced content ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology 👉Learn more at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=SocialMedia-wHLsEe2OPEY&utm_medium=Description&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

detail
{'title': 'Instagram Marketing Full Course In 2 Hours | Instagram Marketing Tutorial For Beginners |Simplilearn', 'heatmap': [{'end': 1018.698, 'start': 909.432, 'weight': 0.761}], 'summary': 'Learn instagram marketing strategies for 2021, emphasizing video content, monetization, follower increase, analytics, advertising, and hashtags optimization, with practical tips and examples to enhance engagement and business growth on the platform.', 'chapters': [{'end': 361.605, 'segs': [{'end': 82.694, 'src': 'embed', 'start': 53.024, 'weight': 0, 'content': [{'end': 60.907, 'text': 'Its appealing format and functionality have driven people and businesses away from traditional networks like Facebook.', 'start': 53.024, 'duration': 7.883}, {'end': 70.65, 'text': "Video content is the most popular content type on Instagram, so it's obvious that we need to dedicate one lesson to how to create,", 'start': 61.467, 'duration': 9.183}, {'end': 74.051, 'text': 'optimize and promote your video posts on Instagram.', 'start': 70.65, 'duration': 3.401}, {'end': 82.694, 'text': 'We will start this lesson with showing you how to make great Instagram videos and talk about the different types of videos for Instagram.', 'start': 74.631, 'duration': 8.063}], 'summary': "Instagram's appeal has led to a shift from facebook, with video content being the most popular and necessitating a dedicated lesson on creating, optimizing, and promoting video posts.", 'duration': 29.67, 'max_score': 53.024, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY53024.jpg'}, {'end': 148.676, 'src': 'embed', 'start': 98.061, 'weight': 1, 'content': [{'end': 102.044, 'text': 'Instagram has extensive features to create and promote videos.', 'start': 98.061, 'duration': 3.983}, {'end': 111.271, 'text': 'Particularly with the growing appetite in using Instagram Stories, video is the most important content form on Instagram.', 'start': 102.665, 'duration': 8.606}, {'end': 119.798, 'text': 'It is important, though, to make sure that before you start creating your video, you have a good idea of what you want to achieve with it.', 'start': 111.992, 'duration': 7.806}, {'end': 127.008, 'text': 'Is it to create awareness, to generate leads, or are you answering questions that clients may have??', 'start': 120.546, 'duration': 6.462}, {'end': 136.071, 'text': 'Utilize the video editing features that Instagram has or use some external apps if you want to go beyond what Instagram has to offer.', 'start': 127.749, 'duration': 8.322}, {'end': 144.494, 'text': 'There are enough tools for you to make your Instagram video a visual feast as you can only create that on Instagram.', 'start': 136.812, 'duration': 7.682}, {'end': 148.676, 'text': 'Shooting and editing a great video.', 'start': 146.515, 'duration': 2.161}], 'summary': 'Instagram emphasizes video content. use features to create visually appealing videos for various purposes.', 'duration': 50.615, 'max_score': 98.061, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY98061.jpg'}, {'end': 226.638, 'src': 'embed', 'start': 176.995, 'weight': 4, 'content': [{'end': 179.256, 'text': 'Recently Instagram announced IGTV.', 'start': 176.995, 'duration': 2.261}, {'end': 190.837, 'text': "They're trying to take on YouTube with a dedicated video sharing app for vertical and landscape videos with a maximum length of 60 minutes for verified accounts or accounts with a large audience.", 'start': 180.114, 'duration': 10.723}, {'end': 197.099, 'text': 'However, anyone using the app will be able to upload up to 10 minutes of content to the platform.', 'start': 191.377, 'duration': 5.722}, {'end': 206.742, 'text': 'All in all, Instagram Today is a fantastic network for brands to build brand awareness and to showcase their products or services.', 'start': 198.059, 'duration': 8.683}, {'end': 213.189, 'text': 'To shoot great videos for Instagram, you need to be aware of a few things.', 'start': 208.646, 'duration': 4.543}, {'end': 218.012, 'text': 'First of all, you need to shoot the video for Instagram.', 'start': 214.13, 'duration': 3.882}, {'end': 220.734, 'text': 'And Instagram has its own video formats.', 'start': 218.613, 'duration': 2.121}, {'end': 226.638, 'text': 'Video for the newsfeed tend to be square, whereas video for the stories must be vertical.', 'start': 221.255, 'duration': 5.383}], 'summary': 'Instagram launched igtv, a video sharing app for vertical and landscape videos with a maximum length of 60 minutes for verified accounts, and up to 10 minutes for all users, making it a valuable platform for brand awareness and product showcasing.', 'duration': 49.643, 'max_score': 176.995, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY176995.jpg'}, {'end': 337.591, 'src': 'embed', 'start': 310.232, 'weight': 8, 'content': [{'end': 314.475, 'text': 'The best environment for editing your video is on your desktop computer.', 'start': 310.232, 'duration': 4.243}, {'end': 324.061, 'text': 'Apps like Adobe Premiere from Microsoft or iMovie from Apple will give you an extensive range of video and audio editing options.', 'start': 315.375, 'duration': 8.686}, {'end': 333.628, 'text': 'You can then save the edited file and move it to your phone via Google Drive, for instance, after which you can import the video file into Instagram.', 'start': 324.801, 'duration': 8.827}, {'end': 337.591, 'text': 'There are also many video editing apps for your mobile.', 'start': 334.328, 'duration': 3.263}], 'summary': 'Desktop editing with adobe premiere or imovie for extensive options. mobile transfer via google drive and instagram integration.', 'duration': 27.359, 'max_score': 310.232, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY310232.jpg'}], 'start': 4.642, 'title': 'Instagram marketing and video strategies', 'summary': 'Covers instagram marketing strategies for 2021, emphasizing the growing importance of video content and differentiation from facebook, and highlights the evolution of instagram videos, including the expansion of video length and introduction of igtv.', 'chapters': [{'end': 148.676, 'start': 4.642, 'title': 'Instagram marketing 2021', 'summary': 'Covers instagram marketing strategies for 2021, including creating, optimizing, and promoting video posts, with a focus on the growing importance of video content and the differentiation of instagram from facebook.', 'duration': 144.034, 'highlights': ['Video content is the most popular content type on Instagram, emphasizing the need to dedicate a lesson to creating, optimizing, and promoting video posts on Instagram.', 'Instagram Stories have led to a growing appetite for video content, making video the most important content form on Instagram.', 'Utilizing video editing features within Instagram or external apps is vital to create visually appealing videos for different marketing objectives, such as creating awareness, generating leads, and answering client questions.', "Instagram's extensive features for creating and promoting videos have driven people and businesses away from traditional networks like Facebook, highlighting the platform's appeal and functionality."]}, {'end': 361.605, 'start': 151.573, 'title': 'Instagram video strategies', 'summary': "Highlights the evolution of instagram videos, including the expansion of video length, introduction of igtv, and provides tips for creating and editing videos for instagram, emphasizing the importance of understanding the platform's video formats and goals for the content.", 'duration': 210.032, 'highlights': ['Instagram has evolved to allow 60-second videos and introduced IGTV for videos up to 60 minutes for verified accounts, making it a powerful tool for brand awareness and showcasing products or services.', "Understanding Instagram's video formats and goals is crucial, with video for newsfeed being square, and stories requiring vertical videos, while short-form videos are suited for stories and long-form videos for IGTV.", "The chapter emphasizes the importance of defining goals before shooting videos, such as gaining new followers, increasing engagement, or driving traffic to a website, to maximize the video's impact.", 'Tips for video editing include utilizing external apps like Adobe Premiere or iMovie for extensive editing options on desktop computers, and using mobile apps like Video Show for on-the-go editing and a wide range of templates and music.', "Instagram's video capabilities have expanded, now allowing 60-second videos and introducing IGTV for longer content, making it an effective platform for brand promotion and product showcasing."]}], 'duration': 356.963, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY4642.jpg', 'highlights': ["Instagram's extensive features for creating and promoting videos have driven people and businesses away from traditional networks like Facebook, highlighting the platform's appeal and functionality.", 'Utilizing video editing features within Instagram or external apps is vital to create visually appealing videos for different marketing objectives, such as creating awareness, generating leads, and answering client questions.', 'Instagram Stories have led to a growing appetite for video content, making video the most important content form on Instagram.', 'Video content is the most popular content type on Instagram, emphasizing the need to dedicate a lesson to creating, optimizing, and promoting video posts on Instagram.', 'Instagram has evolved to allow 60-second videos and introduced IGTV for videos up to 60 minutes for verified accounts, making it a powerful tool for brand awareness and showcasing products or services.', "Instagram's video capabilities have expanded, now allowing 60-second videos and introducing IGTV for longer content, making it an effective platform for brand promotion and product showcasing.", "Understanding Instagram's video formats and goals is crucial, with video for newsfeed being square, and stories requiring vertical videos, while short-form videos are suited for stories and long-form videos for IGTV.", "The chapter emphasizes the importance of defining goals before shooting videos, such as gaining new followers, increasing engagement, or driving traffic to a website, to maximize the video's impact.", 'Tips for video editing include utilizing external apps like Adobe Premiere or iMovie for extensive editing options on desktop computers, and using mobile apps like Video Show for on-the-go editing and a wide range of templates and music.']}, {'end': 916.375, 'segs': [{'end': 388.685, 'src': 'embed', 'start': 363.453, 'weight': 0, 'content': [{'end': 371.237, 'text': 'So what type of video would work best on Instagram? Instagram lends itself for what we call snackable videos.', 'start': 363.453, 'duration': 7.784}, {'end': 375.719, 'text': 'A snackable video is short, compelling and entertaining.', 'start': 371.817, 'duration': 3.902}, {'end': 383.923, 'text': 'And they are designed to drive the viewer to some sort of action, like driving them to a landing page or to a fill-in form.', 'start': 376.359, 'duration': 7.564}, {'end': 388.685, 'text': 'Here are some examples of topics for your next Instagram video.', 'start': 384.683, 'duration': 4.002}], 'summary': 'Snackable instagram videos are short, compelling, and designed to drive viewer action.', 'duration': 25.232, 'max_score': 363.453, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY363453.jpg'}, {'end': 464.927, 'src': 'embed', 'start': 415.222, 'weight': 1, 'content': [{'end': 418.284, 'text': 'Behind the scene videos work very well on Instagram.', 'start': 415.222, 'duration': 3.062}, {'end': 422.528, 'text': 'They are great for building a more personal relationship with your audience.', 'start': 418.765, 'duration': 3.763}, {'end': 432.436, 'text': 'Think of office tours, staff introductions, a day in the life of… Tutorials will show your fans how to use your product.', 'start': 423.028, 'duration': 9.408}, {'end': 435.518, 'text': 'And finally video series.', 'start': 433.096, 'duration': 2.422}, {'end': 440.142, 'text': 'They are great for building a community and for engaging with them.', 'start': 436.319, 'duration': 3.823}, {'end': 446.242, 'text': 'Once your community has seen an episode and they like it, they may want to come back for more.', 'start': 441.161, 'duration': 5.081}, {'end': 456.465, 'text': 'Video types Besides different topics for your videos, you can also think about different formats for your videos.', 'start': 447.703, 'duration': 8.762}, {'end': 460.306, 'text': 'Looping videos can be created within the Instagram app.', 'start': 457.025, 'duration': 3.281}, {'end': 464.927, 'text': 'Looping videos start automatically from the beginning after the clip finishes.', 'start': 460.866, 'duration': 4.061}], 'summary': 'Behind-the-scenes videos are effective on instagram, fostering personal connections and engaging communities. tutorials and looping videos are also impactful.', 'duration': 49.705, 'max_score': 415.222, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY415222.jpg'}, {'end': 630.199, 'src': 'embed', 'start': 594.811, 'weight': 3, 'content': [{'end': 599.493, 'text': 'The creative way to create a video is go to your Instagram Stories.', 'start': 594.811, 'duration': 4.682}, {'end': 604.554, 'text': 'To access your Instagram Stories, you can swipe to the right.', 'start': 600.573, 'duration': 3.981}, {'end': 611.856, 'text': 'Or you can also click on the little camera on the top left of your screen that takes you to the same video screen.', 'start': 605.254, 'duration': 6.602}, {'end': 615.216, 'text': 'And now you see that you have more options.', 'start': 612.636, 'duration': 2.58}, {'end': 617.277, 'text': 'You can see that here at the bottom.', 'start': 615.637, 'duration': 1.64}, {'end': 619.928, 'text': 'You can do live video.', 'start': 618.166, 'duration': 1.762}, {'end': 630.199, 'text': 'you can do normal video, you can select boomerang video, you can do super zoom, you can focus on your video, rewind your video and record hands-free.', 'start': 619.928, 'duration': 10.271}], 'summary': 'Create various videos on instagram stories with live, boomerang, super zoom, and more.', 'duration': 35.388, 'max_score': 594.811, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY594811.jpg'}, {'end': 821.995, 'src': 'embed', 'start': 797.582, 'weight': 5, 'content': [{'end': 804.548, 'text': 'To show you how the effects work on Instagram, I can go to Instagram and then into the story creation mode.', 'start': 797.582, 'duration': 6.966}, {'end': 807.431, 'text': 'And here I can just make a normal video.', 'start': 804.969, 'duration': 2.462}, {'end': 813.47, 'text': 'I can pan and move the video around a bit, so the video is ready now.', 'start': 808.908, 'duration': 4.562}, {'end': 819.794, 'text': 'And here I am in the screen where I have the different options to add creative effects to my video.', 'start': 813.871, 'duration': 5.923}, {'end': 821.995, 'text': 'So this is what I can do.', 'start': 820.374, 'duration': 1.621}], 'summary': 'Demonstration of instagram effects in story creation mode.', 'duration': 24.413, 'max_score': 797.582, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY797582.jpg'}], 'start': 363.453, 'title': 'Instagram video strategies and creation', 'summary': 'Discusses the best types of videos for instagram, emphasizing snackable videos and providing examples, also covering various video creation options on instagram such as stop motion, time-lapse, live video, boomerang, and creative effects.', 'chapters': [{'end': 464.927, 'start': 363.453, 'title': 'Instagram video strategies', 'summary': 'Discusses the best types of videos for instagram, emphasizing the importance of snackable videos and providing examples of topics and formats to engage and drive action from the audience.', 'duration': 101.474, 'highlights': ['Snackable videos, short, compelling, and entertaining, are designed to drive viewers to action, such as a landing page or fill-in form.', 'Examples of topics include featuring product features, showing products in action, giving sneak previews, behind-the-scenes videos, tutorials, and video series for community engagement.', 'Different video formats to consider include looping videos created within the Instagram app, which start automatically from the beginning after the clip finishes.']}, {'end': 916.375, 'start': 465.427, 'title': 'Instagram video creation', 'summary': 'Covers various video creation options on instagram, including stop motion, time-lapse, hyperlapse, live video, boomerang, and creative effects, offering a detailed guide on how to utilize these features for engaging content creation.', 'duration': 450.948, 'highlights': ['Instagram offers various video creation options, including stop motion, time-lapse, hyperlapse, live video, and Boomerang, catering to diverse content creation needs. The chapter provides an overview of the diverse video creation options available on Instagram, such as stop motion, time-lapse, hyperlapse, live video, and Boomerang.', "The chapter provides a step-by-step guide on how to access and utilize the different video creation features on Instagram, offering detailed instructions on making quick videos, accessing Instagram Stories, and using various effects such as stickers, drawings, and text overlays. A comprehensive guide is presented on how to access and use Instagram's video creation features, including making quick videos, accessing Instagram Stories, and utilizing effects like stickers, drawings, and text overlays.", 'The detailed explanation of creative effects, such as the addition of stickers, drawings, text overlays, quizzes, and polls, offers insights into enhancing user engagement and interactivity within Instagram videos. Insights are provided into enhancing user engagement and interactivity within Instagram videos through the detailed explanation of creative effects, including stickers, drawings, text overlays, quizzes, and polls.']}], 'duration': 552.922, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY363453.jpg', 'highlights': ['Snackable videos are short, compelling, and entertaining, designed to drive viewers to action.', 'Different video formats to consider include looping videos created within the Instagram app.', 'Examples of topics for Instagram videos include featuring product features, showing products in action, giving sneak previews, behind-the-scenes videos, tutorials, and video series for community engagement.', 'Instagram offers various video creation options, catering to diverse content creation needs.', 'The chapter provides a step-by-step guide on how to access and utilize the different video creation features on Instagram.', 'Insights are provided into enhancing user engagement and interactivity within Instagram videos through the detailed explanation of creative effects.']}, {'end': 1762.659, 'segs': [{'end': 966.13, 'src': 'embed', 'start': 916.975, 'weight': 1, 'content': [{'end': 924.597, 'text': "You can get text and then, when you're done with it, you can add the video to your stories or save them as highlights on your profile page,", 'start': 916.975, 'duration': 7.622}, {'end': 926.558, 'text': 'or you can share it on your newsfeed.', 'start': 924.597, 'duration': 1.961}, {'end': 929.616, 'text': 'monetizing your Instagram videos.', 'start': 927.515, 'duration': 2.101}, {'end': 935.878, 'text': 'There are many different ways to make money with Instagram.', 'start': 932.837, 'duration': 3.041}, {'end': 940.499, 'text': 'You can make money as an influencer by creating sponsored video posts.', 'start': 936.458, 'duration': 4.041}, {'end': 944.561, 'text': 'These are videos where you promote a product from a brand.', 'start': 941.14, 'duration': 3.421}, {'end': 949.362, 'text': 'And the brand will reward you for giving them access to your followers.', 'start': 945.241, 'duration': 4.121}, {'end': 954.224, 'text': 'Tap Influence is an excellent app to connect brands with influencers.', 'start': 950.082, 'duration': 4.142}, {'end': 956.665, 'text': 'You can also sell your videos.', 'start': 954.884, 'duration': 1.781}, {'end': 961.267, 'text': 'Instagram is a great place to showcase your content.', 'start': 957.125, 'duration': 4.142}, {'end': 966.13, 'text': 'Twenty20 is an excellent website where you can promote and sell your video content.', 'start': 961.327, 'duration': 4.803}], 'summary': 'Instagram allows monetization through sponsored posts and video sales.', 'duration': 49.155, 'max_score': 916.975, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY916975.jpg'}, {'end': 1062.435, 'src': 'embed', 'start': 1009.953, 'weight': 0, 'content': [{'end': 1018.698, 'text': 'When you have more than 1000 followers and you have good content, you will be able to use this network to identify brands to work with.', 'start': 1009.953, 'duration': 8.745}, {'end': 1022.061, 'text': 'Here are the takeaways of this lesson.', 'start': 1020.099, 'duration': 1.962}, {'end': 1026.684, 'text': 'Video has become the top content type shared on Instagram.', 'start': 1022.881, 'duration': 3.803}, {'end': 1034.926, 'text': 'And today, Instagram has a whole range of options to create and optimize your videos for the newsfeed and for the stories.', 'start': 1027.526, 'duration': 7.4}, {'end': 1039.788, 'text': 'Short videos of maximum 60 seconds are best for Instagram.', 'start': 1035.948, 'duration': 3.84}, {'end': 1042.969, 'text': 'Instagram uses looping videos.', 'start': 1040.848, 'duration': 2.121}, {'end': 1046.91, 'text': 'They start automatically from the beginning after the clip finishes.', 'start': 1043.409, 'duration': 3.501}, {'end': 1052.191, 'text': 'Use looping videos to showcase a fun or versatile product feature.', 'start': 1047.79, 'duration': 4.401}, {'end': 1062.435, 'text': "Instagram has many different video styles in the Stories camera, and once you've shot your Story video, you have plenty of options to customize them.", 'start': 1053.365, 'duration': 9.07}], 'summary': "With over 1000 followers, leverage instagram's video options for brand partnerships and engaging content.", 'duration': 52.482, 'max_score': 1009.953, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY1009953.jpg'}, {'end': 1117.904, 'src': 'embed', 'start': 1090.56, 'weight': 4, 'content': [{'end': 1094.182, 'text': "so if Let's get started and talk a little bit about Instagram.", 'start': 1090.56, 'duration': 3.622}, {'end': 1098.764, 'text': 'So Instagram is not really an up and coming platform.', 'start': 1094.422, 'duration': 4.342}, {'end': 1100.944, 'text': 'It is already up and coming.', 'start': 1099.004, 'duration': 1.94}, {'end': 1102.185, 'text': 'A lot of users.', 'start': 1101.084, 'duration': 1.101}, {'end': 1106.086, 'text': 'In fact, 500 million daily active Instagram users.', 'start': 1102.205, 'duration': 3.881}, {'end': 1107.788, 'text': '500 million daily.', 'start': 1106.827, 'duration': 0.961}, {'end': 1111.654, 'text': 'The user base growth of more than 300% year over year.', 'start': 1108.029, 'duration': 3.625}, {'end': 1113.537, 'text': "So it's growing and growing and growing.", 'start': 1111.714, 'duration': 1.823}, {'end': 1117.904, 'text': "It's become more and more popular ever since it's launched back in 2010.", 'start': 1113.577, 'duration': 4.327}], 'summary': 'Instagram has 500 million daily active users with 300% year-over-year growth since 2010.', 'duration': 27.344, 'max_score': 1090.56, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY1090560.jpg'}, {'end': 1173.518, 'src': 'embed', 'start': 1140.066, 'weight': 5, 'content': [{'end': 1142.309, 'text': "There's no surprise there's a growth.", 'start': 1140.066, 'duration': 2.243}, {'end': 1144.172, 'text': "There's no surprise there's a lot of users.", 'start': 1142.369, 'duration': 1.803}, {'end': 1148.418, 'text': "There's no surprise that there's 100 million photos plus uploaded daily.", 'start': 1144.212, 'duration': 4.206}, {'end': 1151.462, 'text': 'And then there are 400 million stories posted daily.', 'start': 1148.578, 'duration': 2.884}, {'end': 1154.486, 'text': 'So when you post something, you can create a story out of it.', 'start': 1151.502, 'duration': 2.984}, {'end': 1157.07, 'text': "And there's 400 million of those per day.", 'start': 1154.606, 'duration': 2.464}, {'end': 1160.572, 'text': "And then there's more than 50 billion photos shared to date.", 'start': 1157.29, 'duration': 3.282}, {'end': 1167.035, 'text': 'So since 2010, platform now, which is now owned by Facebook, has become really, really popular.', 'start': 1160.712, 'duration': 6.323}, {'end': 1173.518, 'text': 'A good place for you if you have your own company, if you have your own brand, if you have your own product.', 'start': 1167.055, 'duration': 6.463}], 'summary': 'Platform has over 100m photos and 400m stories uploaded daily, with 50b photos shared to date, making it a popular place for businesses.', 'duration': 33.452, 'max_score': 1140.066, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY1140066.jpg'}, {'end': 1208.281, 'src': 'embed', 'start': 1180.442, 'weight': 6, 'content': [{'end': 1186.185, 'text': 'how easy it is to use and the wide reach it has for you in which to tell your story.', 'start': 1180.442, 'duration': 5.743}, {'end': 1193.39, 'text': 'So I mentioned there are lots of photos shared today, close to $7 billion revenue generated through Instagram mobile.', 'start': 1186.385, 'duration': 7.005}, {'end': 1197.453, 'text': "So on top of everything I just said, there's a lot of e-commerce going on here too.", 'start': 1193.45, 'duration': 4.003}, {'end': 1202.557, 'text': "So Instagram is a platform in which there's e-commerce integrated within the platform.", 'start': 1197.633, 'duration': 4.924}, {'end': 1208.281, 'text': 'So as a business who offers up products, you can actually generate revenue for yourself.', 'start': 1202.737, 'duration': 5.544}], 'summary': 'Instagram has wide reach, generates $7 billion revenue, and supports e-commerce integration.', 'duration': 27.839, 'max_score': 1180.442, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY1180442.jpg'}, {'end': 1342.477, 'src': 'embed', 'start': 1313.415, 'weight': 7, 'content': [{'end': 1316.377, 'text': 'why? because this is your introduction to the world.', 'start': 1313.415, 'duration': 2.962}, {'end': 1323.943, 'text': "you want people to know who you are and because if you don't really become very clear to people, they're not going to follow you.", 'start': 1316.377, 'duration': 7.566}, {'end': 1325.444, 'text': 'so this is where it all starts.', 'start': 1323.943, 'duration': 1.501}, {'end': 1332.269, 'text': 'you need to take advantage of your bio, have a clear and concise bio and have a link to your website or some contact information.', 'start': 1325.444, 'duration': 6.825}, {'end': 1334.25, 'text': 'So, to me, this is where it all starts.', 'start': 1332.489, 'duration': 1.761}, {'end': 1342.477, 'text': "You gotta have a bio because that's what people are gonna look at and they're gonna decide whether to follow you or not based on primarily that bio.", 'start': 1334.27, 'duration': 8.207}], 'summary': 'A clear and concise bio with contact information is crucial for making a strong first impression and gaining followers.', 'duration': 29.062, 'max_score': 1313.415, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY1313415.jpg'}, {'end': 1465.892, 'src': 'embed', 'start': 1438.379, 'weight': 8, 'content': [{'end': 1446.501, 'text': 'You want to make sure you align your hashtags with your content and making sure the connection between the hashtag and the content is relevancy.', 'start': 1438.379, 'duration': 8.122}, {'end': 1451.824, 'text': 'So using the popular tags on your photos or videos might get you some immediate engagement,', 'start': 1446.661, 'duration': 5.163}, {'end': 1457.567, 'text': 'but it may not help with future goals like long term engagement, new interested followers and sales.', 'start': 1451.824, 'duration': 5.743}, {'end': 1465.892, 'text': "So here really what I'm trying to say is look, pick and choose your hashtags carefully, because if you use something broad or something non-relevant,", 'start': 1457.627, 'duration': 8.265}], 'summary': 'Align relevant hashtags for long-term engagement and sales.', 'duration': 27.513, 'max_score': 1438.379, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY1438379.jpg'}], 'start': 916.975, 'title': 'Monetizing instagram videos and increasing followers', 'summary': 'Covers monetization methods for instagram videos, such as influencer marketing and affiliate marketing, and strategies for increasing followers, including bio optimization and sponsored posts, to enhance business growth on the platform.', 'chapters': [{'end': 1062.435, 'start': 916.975, 'title': 'Monetizing instagram videos', 'summary': 'Discusses various methods to monetize instagram videos, such as influencer marketing, selling videos, affiliate marketing, and indirect monetization through youtube promotion, highlighting the importance of video content on instagram and providing tips for optimizing videos for the platform.', 'duration': 145.46, 'highlights': ['Video has become the top content type shared on Instagram, and Instagram offers various options to create and optimize videos for the newsfeed and stories, emphasizing the significance of video content on the platform.', 'Methods to monetize Instagram videos include influencer marketing through sponsored video posts, selling videos on platforms like Twenty20, affiliate marketing with platforms like ShareSale, and indirect monetization by promoting YouTube channels, providing a comprehensive overview of monetization strategies.', "Instagram's looping videos and diverse video styles in the Stories camera offer customization options for showcasing products and engaging with followers, demonstrating the versatility of video content on the platform.", 'Platforms like Tap Influence and Takumi facilitate connections between influencers and brands, offering opportunities for influencers to collaborate with global brands and monetize their content, showcasing the potential for influencer partnerships and brand collaborations.', 'Tips for optimizing Instagram videos include creating short videos of maximum 60 seconds, leveraging looping videos to highlight product features, and utilizing the customization options in the Stories camera, providing practical advice for creating engaging video content on Instagram.']}, {'end': 1762.659, 'start': 1063.536, 'title': 'Increasing instagram followers for businesses', 'summary': "Discusses the strategies for increasing instagram followers, including the platform's user base growth, the importance of bio optimization, effective use of hashtags, optimal posting times, engaging with competitors' followers, and leveraging sponsored posts for business growth.", 'duration': 699.123, 'highlights': ["Instagram has 500 million daily active users and a user base growth of more than 300% year over year. Highlighting the substantial user base of Instagram, emphasizing the platform's potential reach for businesses.", 'Over 100 million photos and 400 million stories are uploaded daily on Instagram. Emphasizing the high volume of content being shared on the platform, indicating the need for effective content to stand out.', "Instagram has facilitated close to $7 billion in revenue through mobile commerce. Highlighting the significant revenue generation potential on Instagram, showcasing the platform's e-commerce integration and business opportunities.", 'Optimizing the bio with a clear and concise introduction and a link to the website is crucial for attracting followers. Stressing the importance of bio optimization as the starting point for attracting followers, providing a clear and compelling initial impression for users.', 'Using relevant hashtags aligned with the content is essential for long-term engagement, new followers, and sales. Emphasizing the strategic use of hashtags to attract relevant audience, focusing on long-term engagement and business growth.']}], 'duration': 845.684, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY916975.jpg', 'highlights': ['Instagram offers various options to create and optimize videos, emphasizing the significance of video content.', 'Methods to monetize Instagram videos include influencer marketing, selling videos on platforms like Twenty20, and affiliate marketing with platforms like ShareSale.', "Instagram's looping videos and diverse video styles in the Stories camera offer customization options for showcasing products and engaging with followers.", 'Platforms like Tap Influence and Takumi facilitate connections between influencers and brands, offering opportunities for influencers to collaborate with global brands and monetize their content.', "Instagram has 500 million daily active users and a user base growth of more than 300% year over year, emphasizing the platform's potential reach for businesses.", 'Over 100 million photos and 400 million stories are uploaded daily on Instagram, indicating the need for effective content to stand out.', "Instagram has facilitated close to $7 billion in revenue through mobile commerce, showcasing the platform's e-commerce integration and business opportunities.", 'Optimizing the bio with a clear and concise introduction and a link to the website is crucial for attracting followers.', 'Using relevant hashtags aligned with the content is essential for long-term engagement, new followers, and sales.']}, {'end': 2364.803, 'segs': [{'end': 1791.205, 'src': 'embed', 'start': 1762.979, 'weight': 3, 'content': [{'end': 1765.261, 'text': 'You want to get yourself out there in front of people.', 'start': 1762.979, 'duration': 2.282}, {'end': 1766.882, 'text': 'This is the quickest way to do that.', 'start': 1765.301, 'duration': 1.581}, {'end': 1771.426, 'text': 'Okay, so tip six, we want to use geotags for easier discoverability.', 'start': 1767.062, 'duration': 4.364}, {'end': 1777.792, 'text': 'So tag your images, videos or stories by tagging the location, city or venue where it was posted from.', 'start': 1771.726, 'duration': 6.066}, {'end': 1779.434, 'text': 'So very easy to do.', 'start': 1778.012, 'duration': 1.422}, {'end': 1784.999, 'text': "as you're posting, just go ahead and there's an option in there to say hey, where are you located?", 'start': 1779.434, 'duration': 5.565}, {'end': 1787.081, 'text': 'Or what city are you located in?', 'start': 1785.379, 'duration': 1.702}, {'end': 1791.205, 'text': 'So locations have their own feed and stories which you can contribute to.', 'start': 1787.341, 'duration': 3.864}], 'summary': 'Use geotags for easier discoverability by tagging location or venue. locations have their own feed and stories.', 'duration': 28.226, 'max_score': 1762.979, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY1762979.jpg'}, {'end': 1826.921, 'src': 'embed', 'start': 1801.588, 'weight': 0, 'content': [{'end': 1809.39, 'text': "because if you're local and you're posting your location, then again somebody in that location is likely to engage with you.", 'start': 1801.588, 'duration': 7.802}, {'end': 1815.174, 'text': 'so Tip seven use Instagram stories to attract followers and grow your user base.', 'start': 1809.39, 'duration': 5.784}, {'end': 1819.296, 'text': 'So stories, a really big feature on Instagram.', 'start': 1815.214, 'duration': 4.082}, {'end': 1824.34, 'text': 'So what stories could be used for is just show footage of an environment.', 'start': 1819.316, 'duration': 5.024}, {'end': 1825.52, 'text': 'So it could be your office.', 'start': 1824.46, 'duration': 1.06}, {'end': 1826.921, 'text': 'It could be your home.', 'start': 1825.58, 'duration': 1.341}], 'summary': 'Use instagram stories to attract followers and engage with local users.', 'duration': 25.333, 'max_score': 1801.588, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY1801588.jpg'}, {'end': 2125.003, 'src': 'embed', 'start': 2094.098, 'weight': 1, 'content': [{'end': 2095.079, 'text': "it's that simple.", 'start': 2094.098, 'duration': 0.981}, {'end': 2099.003, 'text': 'so Tip number 10, take on the latest trends to get more followers.', 'start': 2095.079, 'duration': 3.924}, {'end': 2105.709, 'text': 'So align your content to cater to trendy topics or hashtags to improve engagement and discoverability.', 'start': 2099.083, 'duration': 6.626}, {'end': 2110.093, 'text': "So really what we're trying to say here is your competitors follow influencers.", 'start': 2105.909, 'duration': 4.184}, {'end': 2115.777, 'text': 'What are the latest trends? And you can get an idea of the latest trends by looking at hashtags.', 'start': 2110.353, 'duration': 5.424}, {'end': 2118.098, 'text': 'So what hashtags are trending?', 'start': 2115.937, 'duration': 2.161}, {'end': 2120.36, 'text': 'Which ones are people using the most?', 'start': 2118.178, 'duration': 2.182}, {'end': 2125.003, 'text': "So really, what you want to do is whatever's trending in your industry, you know.", 'start': 2120.54, 'duration': 4.463}], 'summary': 'Tip 10: align content with latest trends to boost followers and engagement.', 'duration': 30.905, 'max_score': 2094.098, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY2094098.jpg'}, {'end': 2354.596, 'src': 'embed', 'start': 2325.757, 'weight': 2, 'content': [{'end': 2333.663, 'text': "so if you start Varying it and branching out, then it's gonna muddy the water supposed, so to speak and you're probably gonna get less engagement.", 'start': 2325.757, 'duration': 7.906}, {'end': 2338.346, 'text': 'so set a theme on Instagram by maintaining consistency and your personality.', 'start': 2333.663, 'duration': 4.683}, {'end': 2344.59, 'text': "filters colors and layout, and really what I'm referring to is post, and when you have post something, you're,", 'start': 2338.346, 'duration': 6.244}, {'end': 2347.312, 'text': "you're really creating a personality for yourself, okay.", 'start': 2344.59, 'duration': 2.722}, {'end': 2354.596, 'text': "so if you're in fashion, for example, and you're in the jeans industry, well, jeans, jeans, jeans, right, that's your personality.", 'start': 2347.312, 'duration': 7.284}], 'summary': 'Maintain consistency on instagram by setting a theme and personality, like focusing on jeans in the fashion industry for higher engagement.', 'duration': 28.839, 'max_score': 2325.757, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY2325757.jpg'}], 'start': 1762.979, 'title': 'Instagram marketing strategies', 'summary': 'Provides tips for using instagram effectively including leveraging geotags, stories, and hashtags, and emphasizes the importance of following trends, running contests, and maintaining consistency to increase engagement and discoverability.', 'chapters': [{'end': 2094.098, 'start': 1762.979, 'title': 'Instagram growth strategies', 'summary': 'Provides tips for using instagram effectively, such as using geotags for discoverability, leveraging stories for engagement and product promotion, highlighting important stories, and asking for followers to increase user base and engagement.', 'duration': 331.119, 'highlights': ['Using geotags for easier discoverability Tagging images, videos, or stories with location, city, or venue can increase engagement and visibility for local businesses.', 'Utilizing Instagram stories to attract followers and grow user base Stories can be used to showcase environments, promote products, share news relevant to the industry, and increase interactivity with polls and sliders, contributing to increased engagement and follower growth.', 'Highlighting important stories to create a first impression for potential followers Highlights serve as a teaser for content, create a trailer for the brand, and promote products, providing a second wind for stories that have a 24-hour lifespan.', 'Asking for followers to increase user base and engagement Encouraging users to follow by asking within captions, comments, or content can result in increased followers and engagement, akin to asking viewers to subscribe on YouTube.']}, {'end': 2364.803, 'start': 2094.098, 'title': 'Instagram marketing tips', 'summary': 'Highlights the importance of following the latest trends, running contests, and maintaining consistency in instagram posts to increase engagement and discoverability, with examples from various industries and tips on how to leverage hashtags and contests for audience engagement.', 'duration': 270.705, 'highlights': ['The importance of following the latest trends to improve engagement and discoverability on Instagram, by aligning content with trendy topics and hashtags, and leveraging competitor and influencer strategies. The chapter emphasizes the significance of aligning content with trendy topics and hashtags to improve engagement and discoverability. It highlights the importance of leveraging competitor and influencer strategies to stay updated with the latest trends.', 'The effectiveness of running contests and giveaways on Instagram to increase reach and exposure, with examples of contest ideas for different industries, and the potential to attract new followers through audience engagement. The chapter illustrates the effectiveness of running contests and giveaways on Instagram to increase reach and exposure. It provides examples of contest ideas for different industries and emphasizes the potential to attract new followers through audience engagement.', 'The impact of maintaining consistency in Instagram posts by staying focused on a specific theme, which can lead to increased engagement and audience retention, with a focus on filters, colors, and layout to create a distinct personality. The chapter highlights the impact of maintaining consistency in Instagram posts by staying focused on a specific theme. It emphasizes the importance of filters, colors, and layout to create a distinct personality and how it can lead to increased engagement and audience retention.']}], 'duration': 601.824, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY1762979.jpg', 'highlights': ['Utilizing Instagram stories to attract followers and grow user base Stories can be used to showcase environments, promote products, share news relevant to the industry, and increase interactivity with polls and sliders, contributing to increased engagement and follower growth.', 'The importance of following the latest trends to improve engagement and discoverability on Instagram, by aligning content with trendy topics and hashtags, and leveraging competitor and influencer strategies. The chapter emphasizes the significance of aligning content with trendy topics and hashtags to improve engagement and discoverability. It highlights the importance of leveraging competitor and influencer strategies to stay updated with the latest trends.', 'The impact of maintaining consistency in Instagram posts by staying focused on a specific theme, which can lead to increased engagement and audience retention, with a focus on filters, colors, and layout to create a distinct personality. The chapter highlights the impact of maintaining consistency in Instagram posts by staying focused on a specific theme. It emphasizes the importance of filters, colors, and layout to create a distinct personality and how it can lead to increased engagement and audience retention.', 'Using geotags for easier discoverability Tagging images, videos, or stories with location, city, or venue can increase engagement and visibility for local businesses.']}, {'end': 3133.512, 'segs': [{'end': 2451.627, 'src': 'embed', 'start': 2422.11, 'weight': 1, 'content': [{'end': 2427.073, 'text': "So you can really get an idea of how your account's performing.", 'start': 2422.11, 'duration': 4.963}, {'end': 2430.515, 'text': 'So social blades, a great platform for measuring.', 'start': 2427.293, 'duration': 3.222}, {'end': 2434.957, 'text': 'And again, you do also have Instagram business insights.', 'start': 2430.675, 'duration': 4.282}, {'end': 2441.04, 'text': "So, with Instagram business insights, basically what you're going to do is you're going to go to your app right?", 'start': 2435.197, 'duration': 5.843}, {'end': 2445.622, 'text': 'And then, from the app, you could basically look at your insights from there.', 'start': 2441.16, 'duration': 4.462}, {'end': 2451.627, 'text': "so in the app itself, you're going to click on the upper right three lines and from there you're going to see insights.", 'start': 2445.842, 'duration': 5.785}], 'summary': 'Platforms like social blade and instagram business insights provide performance metrics for account analysis.', 'duration': 29.517, 'max_score': 2422.11, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY2422110.jpg'}, {'end': 2489.143, 'src': 'embed', 'start': 2466.199, 'weight': 2, 'content': [{'end': 2474.246, 'text': "so there's a lot you could see from the the instagram insights, analytics, insights, but you can also see additional information from socialblade.", 'start': 2466.199, 'duration': 8.047}, {'end': 2479.071, 'text': "So the key here is, when you're looking at your data, you want to look for patterns.", 'start': 2474.426, 'duration': 4.645}, {'end': 2485.599, 'text': 'In post, what post received the most amount of engagement? So if you see something working, obviously replicate it.', 'start': 2479.412, 'duration': 6.187}, {'end': 2489.143, 'text': "You don't want to replicate it immediately, but make note of it.", 'start': 2486.039, 'duration': 3.104}], 'summary': 'Analyze instagram insights, look for post patterns, and replicate successful engagement.', 'duration': 22.944, 'max_score': 2466.199, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY2466199.jpg'}, {'end': 2605.727, 'src': 'embed', 'start': 2576.759, 'weight': 0, 'content': [{'end': 2579.163, 'text': 'So all of that is in the Facebook Ads Manager.', 'start': 2576.759, 'duration': 2.404}, {'end': 2584.87, 'text': 'You can get all the reporting you need, meaning you know, saw the ad.', 'start': 2579.403, 'duration': 5.467}, {'end': 2586.111, 'text': 'did they click on it?', 'start': 2584.87, 'duration': 1.241}, {'end': 2588.213, 'text': 'okay, you can refine that target audience.', 'start': 2586.111, 'duration': 2.102}, {'end': 2592.656, 'text': 'you can go back into Facebook Ads manager and refine who your audience is.', 'start': 2588.213, 'duration': 4.443}, {'end': 2594.678, 'text': 'so lots of flexibility here.', 'start': 2592.656, 'duration': 2.022}, {'end': 2596.579, 'text': 'and advertising on Instagram.', 'start': 2594.678, 'duration': 1.901}, {'end': 2602.464, 'text': "but the key here is, if you want to run advertising on Instagram, you know, think about what it is you're trying to promote.", 'start': 2596.579, 'duration': 5.885}, {'end': 2605.727, 'text': 'if you feel something needs to get promoted, then go ahead and you know.', 'start': 2602.464, 'duration': 3.263}], 'summary': 'Facebook ads manager offers flexibility in targeting audience and tracking ad performance.', 'duration': 28.968, 'max_score': 2576.759, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY2576759.jpg'}, {'end': 2643.444, 'src': 'embed', 'start': 2613.752, 'weight': 4, 'content': [{'end': 2617.753, 'text': 'So we want to create visually attractive and eye catching ads.', 'start': 2613.752, 'duration': 4.001}, {'end': 2621.635, 'text': "So if you are going to run ads, you know, here's some things to keep in mind.", 'start': 2617.994, 'duration': 3.641}, {'end': 2625.296, 'text': 'Okay You want to use images that are natural and seem native.', 'start': 2621.755, 'duration': 3.541}, {'end': 2627.617, 'text': "Okay You don't want to use any stock photography.", 'start': 2625.396, 'duration': 2.221}, {'end': 2630.619, 'text': "First off, you want to use something that you've done.", 'start': 2627.897, 'duration': 2.722}, {'end': 2632.899, 'text': 'Okay You want to minimize the amount of text.', 'start': 2630.639, 'duration': 2.26}, {'end': 2635.14, 'text': 'So let the image do the talking.', 'start': 2633.159, 'duration': 1.981}, {'end': 2639.362, 'text': 'You want to ensure your caption relates to the image and resonates with your audience.', 'start': 2635.3, 'duration': 4.062}, {'end': 2643.444, 'text': 'Okay, so you have an opportunity to add some text below the image.', 'start': 2639.622, 'duration': 3.822}], 'summary': 'Create visually attractive ads with natural images, minimal text, and resonating captions.', 'duration': 29.692, 'max_score': 2613.752, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY2613752.jpg'}, {'end': 2789.547, 'src': 'embed', 'start': 2762.027, 'weight': 3, 'content': [{'end': 2768.634, 'text': 'this is just a good example of what you can do and have fun with, you know, with an example like pizza, just to give you some ideas.', 'start': 2762.027, 'duration': 6.607}, {'end': 2771.296, 'text': "so let's move on to tip 16.", 'start': 2768.894, 'duration': 2.402}, {'end': 2777.92, 'text': 'take advantage of Instagram tools so you can use scheduling tools like later, HootSuite and buffer.', 'start': 2771.296, 'duration': 6.624}, {'end': 2779.801, 'text': "so I can't stress this enough.", 'start': 2777.92, 'duration': 1.881}, {'end': 2784.604, 'text': 'you know what comes to measuring the engagement of your Instagram post.', 'start': 2779.801, 'duration': 4.803}, {'end': 2789.547, 'text': "you're definitely gonna need a social media tool, so you're also gonna need it if you do.", 'start': 2784.604, 'duration': 4.943}], 'summary': 'Utilize instagram tools like later, hootsuite and buffer for scheduling and measuring engagement of posts.', 'duration': 27.52, 'max_score': 2762.027, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY2762027.jpg'}, {'end': 3020.837, 'src': 'embed', 'start': 2992.882, 'weight': 5, 'content': [{'end': 2996.584, 'text': 'so tip 18 use user engagement to your advantage.', 'start': 2992.882, 'duration': 3.702}, {'end': 2999.866, 'text': 'so i just mentioned that using the later example.', 'start': 2996.584, 'duration': 3.282}, {'end': 3005.529, 'text': "so we want to be able to learn from what's working and not working.", 'start': 2999.866, 'duration': 5.663}, {'end': 3011.833, 'text': 'so user generated content shows off your brand to be authentic and improves your relationship with your followers.', 'start': 3005.529, 'duration': 6.304}, {'end': 3015.435, 'text': "so you know you want to be unique with the content that you're posting.", 'start': 3011.833, 'duration': 3.602}, {'end': 3020.837, 'text': "so if you do that, you're likely to build that relationship and, you know,", 'start': 3015.435, 'duration': 5.402}], 'summary': 'Leverage user engagement and unique content to build authentic brand relationships.', 'duration': 27.955, 'max_score': 2992.882, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY2992882.jpg'}], 'start': 2364.803, 'title': 'Maximizing instagram analytics and advertising', 'summary': 'Discusses utilizing tools like social blade and instagram business insights to analyze and track instagram performance, and emphasizes the use of instagram ads for complete control over advertisements and refined audience retargeting. it also provides best practices for creating visually attractive ads, optimizing user engagement, utilizing scheduling tools, and emphasizing the use of high-quality images and videos, with examples from a popular pizza profile.', 'chapters': [{'end': 2596.579, 'start': 2364.803, 'title': 'Maximizing instagram: analytics and advertising', 'summary': 'Discusses utilizing tools like social blade and instagram business insights to analyze and track instagram performance, and emphasizes the use of instagram ads for complete control over advertisements and refined audience retargeting.', 'duration': 231.776, 'highlights': ['Utilize tools like Social Blade and Instagram Business Insights to analyze and track Instagram performance. Emphasizes the importance of analyzing Instagram performance using tools like Social Blade and Instagram Business Insights to track growth and engagement metrics.', 'Use Instagram ads for complete control over advertisements and refined audience retargeting. Emphasizes the advantages of Instagram ads, including complete control over advertisements, scalable pricing, robust reporting, and highly refined audience retargeting.', 'Replicate successful posts and use them for future content. Emphasizes the importance of identifying successful posts and replicating them for future content, based on patterns observed in engagement metrics.']}, {'end': 3133.512, 'start': 2596.579, 'title': 'Instagram advertising best practices', 'summary': 'Provides tips for creating visually attractive and eye-catching ads on instagram, optimizing user engagement, utilizing scheduling tools, and emphasizing the use of high-quality images and videos, with examples from a popular pizza profile.', 'duration': 536.933, 'highlights': ["18 Use user engagement to your advantage by learning from what's working and not working, showcasing authentic user-generated content, and leveraging unique hashtags to gain followers and visibility on the platform.", '16 Take advantage of Instagram tools such as scheduling tools like Later, HootSuite, and Buffer to automate posts, analyze post performance, and gain insights on audience demographics and engagement.', '15 Create visually attractive ads by using natural, native images, minimizing text, ensuring caption relevance, and leveraging hashtags to target a relevant audience.']}], 'duration': 768.709, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY2364803.jpg', 'highlights': ['Use Instagram ads for complete control over advertisements and refined audience retargeting. Emphasizes the advantages of Instagram ads, including complete control over advertisements, scalable pricing, robust reporting, and highly refined audience retargeting.', 'Utilize tools like Social Blade and Instagram Business Insights to analyze and track Instagram performance. Emphasizes the importance of analyzing Instagram performance using tools like Social Blade and Instagram Business Insights to track growth and engagement metrics.', 'Replicate successful posts and use them for future content. Emphasizes the importance of identifying successful posts and replicating them for future content, based on patterns observed in engagement metrics.', 'Take advantage of Instagram tools such as scheduling tools like Later, HootSuite, and Buffer to automate posts, analyze post performance, and gain insights on audience demographics and engagement.', 'Create visually attractive ads by using natural, native images, minimizing text, ensuring caption relevance, and leveraging hashtags to target a relevant audience.', "Use user engagement to your advantage by learning from what's working and not working, showcasing authentic user-generated content, and leveraging unique hashtags to gain followers and visibility on the platform."]}, {'end': 3460.805, 'segs': [{'end': 3177.997, 'src': 'embed', 'start': 3133.852, 'weight': 0, 'content': [{'end': 3139.017, 'text': 'So video content needs to be fun and informational without causing users to lose interest.', 'start': 3133.852, 'duration': 5.165}, {'end': 3139.917, 'text': "That's the key.", 'start': 3139.177, 'duration': 0.74}, {'end': 3143.36, 'text': 'Short, sweet, unique, authentic, and fun.', 'start': 3140.158, 'duration': 3.202}, {'end': 3144.481, 'text': 'Have fun with it.', 'start': 3143.521, 'duration': 0.96}, {'end': 3153.83, 'text': "So worth repeating, don't use stock images on Instagram because they don't really bode well for your particular brand.", 'start': 3144.622, 'duration': 9.208}, {'end': 3155.011, 'text': "It's Instagram.", 'start': 3154.19, 'duration': 0.821}, {'end': 3157.513, 'text': 'It allows you to post original content.', 'start': 3155.171, 'duration': 2.342}, {'end': 3158.734, 'text': "That's the whole purpose of it.", 'start': 3157.553, 'duration': 1.181}, {'end': 3163.36, 'text': 'Okay And on the video side, be concise, high quality and informational enough.', 'start': 3158.854, 'duration': 4.506}, {'end': 3166.224, 'text': "Okay So you have to hold the user's attention here.", 'start': 3163.38, 'duration': 2.844}, {'end': 3174.595, 'text': "So when we say concise, you know, don't make it a five minute video, obviously make it high quality, relevant to what you're trying to offer.", 'start': 3166.464, 'duration': 8.131}, {'end': 3177.997, 'text': "And if you can do that, you're likely going to hold the user's attention.", 'start': 3175.095, 'duration': 2.902}], 'summary': "Create concise, high-quality, and original video content for instagram to hold user's attention.", 'duration': 44.145, 'max_score': 3133.852, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY3133852.jpg'}, {'end': 3294.118, 'src': 'embed', 'start': 3246.084, 'weight': 3, 'content': [{'end': 3254.609, 'text': 'With nearly 1 billion monthly active users and 500 million daily active users, Instagram is a platform rife with marketing potential.', 'start': 3246.084, 'duration': 8.525}, {'end': 3262.995, 'text': "More than $7 billion revenue has been generated from Instagram mobile, and it's home to more than 2 million advertisers.", 'start': 3256.07, 'duration': 6.925}, {'end': 3268.199, 'text': 'Not only that, marketing on Instagram has the following advantages too.', 'start': 3264.496, 'duration': 3.703}, {'end': 3271.477, 'text': 'you have increased conversions.', 'start': 3269.915, 'duration': 1.562}, {'end': 3277.383, 'text': 'According to research, more than one-third of the people using the app have used it to purchase products,', 'start': 3272.017, 'duration': 5.366}, {'end': 3281.387, 'text': "which means by marketing your products on the app, there's a higher chance of conversion.", 'start': 3277.383, 'duration': 4.004}, {'end': 3285.216, 'text': 'You also have advanced targeting options.', 'start': 3283.015, 'duration': 2.201}, {'end': 3289.137, 'text': "This is in part thanks to Instagram's parent company, Facebook.", 'start': 3285.776, 'duration': 3.361}, {'end': 3294.118, 'text': 'Instagram has access to just about all advertising features offered by Facebook ads.', 'start': 3289.637, 'duration': 4.481}], 'summary': 'Instagram boasts 1b monthly users, $7b revenue, and advanced targeting options for marketing.', 'duration': 48.034, 'max_score': 3246.084, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY3246084.jpg'}, {'end': 3342.678, 'src': 'embed', 'start': 3315.204, 'weight': 6, 'content': [{'end': 3321.068, 'text': 'This enables you to make content they enjoy more and increase the chance of converting a user to a consumer.', 'start': 3315.204, 'duration': 5.864}, {'end': 3325.33, 'text': "So let's have a look at how marketing is done on Instagram.", 'start': 3322.308, 'duration': 3.022}, {'end': 3330.093, 'text': "Let's start with number one, optimize your bio.", 'start': 3327.531, 'duration': 2.562}, {'end': 3334.851, 'text': 'Your bio is the first thing people notice when they get to your page.', 'start': 3331.448, 'duration': 3.403}, {'end': 3342.678, 'text': "That's where they make the first impression of your brand, and that's why it's important for your bio to be informative, captivating, and engaging.", 'start': 3335.371, 'duration': 7.307}], 'summary': 'Optimize instagram bio to make a captivating first impression and increase user conversion.', 'duration': 27.474, 'max_score': 3315.204, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY3315204.jpg'}], 'start': 3133.852, 'title': 'Instagram marketing strategies', 'summary': "Emphasizes creating fun, unique, and authentic video content for instagram, promoting original content, tapping into instagram's marketing potential to reach nearly 1 billion monthly active users, and utilizing advanced targeting options for increased conversions and better brand-follower relationships.", 'chapters': [{'end': 3177.997, 'start': 3133.852, 'title': 'Optimizing video content for instagram', 'summary': 'Emphasizes creating fun, unique, and authentic video content for instagram, avoiding stock images, making concise and high-quality videos to hold user attention, and promoting original content on the platform.', 'duration': 44.145, 'highlights': ['Creating fun and unique video content is crucial for maintaining user engagement on Instagram.', "Avoid using stock images on Instagram in favor of posting original content to align with the platform's purpose.", 'Producing concise, high-quality videos is essential for holding user attention on the platform.']}, {'end': 3460.805, 'start': 3178.157, 'title': 'Instagram marketing strategies', 'summary': 'Emphasizes the importance of promoting instagram on various platforms, both online and offline, to tap into its marketing potential, which includes reaching nearly 1 billion monthly active users and utilizing advanced targeting options, resulting in increased conversions and better brand-follower relationships.', 'duration': 282.648, 'highlights': ["Instagram's marketing potential includes nearly 1 billion monthly active users and advanced targeting options resulting in increased conversions and better brand-follower relationships. Instagram has nearly 1 billion monthly active users, resulting in increased conversions and better brand-follower relationships through advanced targeting options.", "More than $7 billion revenue has been generated from Instagram mobile, and it's home to more than 2 million advertisers. Instagram has generated more than $7 billion revenue from mobile and has more than 2 million advertisers.", 'Research shows that more than one-third of Instagram users have used the app to purchase products. More than one-third of Instagram users have used the app to purchase products, indicating a higher chance of conversion when marketing products on the app.', 'The chapter discusses the significance of optimizing the bio, creating a content calendar, and utilizing paid ads for greater reach on Instagram. The chapter emphasizes optimizing the bio, creating a content calendar, and utilizing paid ads for greater reach on Instagram to maximize marketing effectiveness.']}], 'duration': 326.953, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY3133852.jpg', 'highlights': ['Creating fun and unique video content is crucial for maintaining user engagement on Instagram.', "Avoid using stock images on Instagram in favor of posting original content to align with the platform's purpose.", 'Producing concise, high-quality videos is essential for holding user attention on the platform.', "Instagram's marketing potential includes nearly 1 billion monthly active users and advanced targeting options resulting in increased conversions and better brand-follower relationships.", 'Instagram has generated more than $7 billion revenue from mobile and has more than 2 million advertisers.', 'More than one-third of Instagram users have used the app to purchase products, indicating a higher chance of conversion when marketing products on the app.', 'The chapter emphasizes optimizing the bio, creating a content calendar, and utilizing paid ads for greater reach on Instagram to maximize marketing effectiveness.']}, {'end': 3753.258, 'segs': [{'end': 3514.766, 'src': 'embed', 'start': 3485.526, 'weight': 1, 'content': [{'end': 3488.508, 'text': 'To authentic expressions and diverse perspectives.', 'start': 3485.526, 'duration': 2.982}, {'end': 3495.112, 'text': "the objective is that your feed needs to match with your brand's identity and must appeal to the audience within your industry.", 'start': 3488.508, 'duration': 6.604}, {'end': 3500.935, 'text': 'What works nowadays are candid shots, muted, earthly tones with a low-key editing style.', 'start': 3495.632, 'duration': 5.303}, {'end': 3505.018, 'text': 'Your content must feel down-to-earth and your brand approachable.', 'start': 3501.676, 'duration': 3.342}, {'end': 3511.865, 'text': 'As you can see in the images, all of them have aesthetically pleasing images and a somewhat blue or underwater theme.', 'start': 3505.962, 'duration': 5.903}, {'end': 3514.766, 'text': "And that's the kind of thing you should aim for.", 'start': 3512.605, 'duration': 2.161}], 'summary': 'Create authentic, industry-relevant content with candid shots, earthly tones, and an approachable brand style.', 'duration': 29.24, 'max_score': 3485.526, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY3485526.jpg'}, {'end': 3548.209, 'src': 'embed', 'start': 3523.991, 'weight': 0, 'content': [{'end': 3531.014, 'text': 'The images, videos and stories you post need to tell stories that can captivate your audience and establish a connection with them.', 'start': 3523.991, 'duration': 7.023}, {'end': 3535.763, 'text': 'This makes it more likely that they feel closer to your brand and buy your products.', 'start': 3531.721, 'duration': 4.042}, {'end': 3542.606, 'text': 'Your captions can tell stories that can help your brand appear more human and build deeper connections with your audience.', 'start': 3536.583, 'duration': 6.023}, {'end': 3548.209, 'text': 'Your content needs to align with what your audience cares about or solves problems they face.', 'start': 3543.847, 'duration': 4.362}], 'summary': 'Create engaging content to build connections and drive sales.', 'duration': 24.218, 'max_score': 3523.991, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY3523991.jpg'}, {'end': 3611.688, 'src': 'embed', 'start': 3568.043, 'weight': 2, 'content': [{'end': 3570.025, 'text': '6 Use the right hashtags.', 'start': 3568.043, 'duration': 1.982}, {'end': 3579.075, 'text': 'Using the right hashtags can make the difference between your post showing up on the Explore tab for everyone to see and it getting lost in the sea of content.', 'start': 3571.169, 'duration': 7.906}, {'end': 3586.141, 'text': "Your hashtags shouldn't be too generic, like hash new year or hash style, since they'll have too much competition.", 'start': 3580.396, 'duration': 5.745}, {'end': 3591.265, 'text': 'Instead, mix up trending and industry-specific keywords to connect with your followers.', 'start': 3586.861, 'duration': 4.404}, {'end': 3596.229, 'text': 'Research on successful hashtags and limit yourself to less than seven in each post.', 'start': 3592.085, 'duration': 4.144}, {'end': 3602.684, 'text': 'The more the hashtags in your post, the more likely it seems spammy, untargeted and unprofessional.', 'start': 3597.301, 'duration': 5.383}, {'end': 3608.367, 'text': 'Find out what and how many hashtags your competitors use and how you can do something similar.', 'start': 3603.524, 'duration': 4.843}, {'end': 3611.688, 'text': 'You could also create a hashtag for your brand.', 'start': 3609.607, 'duration': 2.081}], 'summary': 'Using less than seven targeted hashtags, including trending and industry-specific keywords, can help posts stand out and avoid appearing unprofessional or spammy.', 'duration': 43.645, 'max_score': 3568.043, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY3568043.jpg'}, {'end': 3663.905, 'src': 'embed', 'start': 3638.556, 'weight': 5, 'content': [{'end': 3645.76, 'text': "Here's an example of how Starbucks uses user generated content and takes advantages of their audience to advertise their products.", 'start': 3638.556, 'duration': 7.204}, {'end': 3652.457, 'text': 'In this post here, they are attracting customers with an image of happy children dressed in products stole at Starbucks.', 'start': 3646.693, 'duration': 5.764}, {'end': 3658.941, 'text': 'The post posted by another user would be appreciated by the audience and improve brand loyalty.', 'start': 3653.518, 'duration': 5.423}, {'end': 3662.184, 'text': 'Next up, number 8.', 'start': 3660.062, 'duration': 2.122}, {'end': 3663.905, 'text': 'Take advantage of video ads.', 'start': 3662.184, 'duration': 1.721}], 'summary': 'Starbucks leverages user-generated content to advertise, attracting customers and enhancing brand loyalty.', 'duration': 25.349, 'max_score': 3638.556, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY3638556.jpg'}, {'end': 3710.552, 'src': 'embed', 'start': 3685.738, 'weight': 6, 'content': [{'end': 3693.922, 'text': 'carousels are a combination of images and videos and Instagram stories that enable you to combine images and videos to create visually attractive ads.', 'start': 3685.738, 'duration': 8.184}, {'end': 3700.265, 'text': "Here's an example of the brand Pizza73 using story ads to advertise their pizzas.", 'start': 3695.443, 'duration': 4.822}, {'end': 3707.03, 'text': "It's successful because you're showing off the product they are advertising with well-shot videos and captions.", 'start': 3701.525, 'duration': 5.505}, {'end': 3710.552, 'text': 'Now for number nine, partner up with influencers.', 'start': 3707.81, 'duration': 2.742}], 'summary': 'Carousels combine images and videos in instagram stories for visually attractive ads. example: pizza73 uses story ads to successfully showcase their pizzas.', 'duration': 24.814, 'max_score': 3685.738, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY3685738.jpg'}, {'end': 3757.602, 'src': 'embed', 'start': 3732.812, 'weight': 7, 'content': [{'end': 3738.117, 'text': 'Micro-influencers are also considered to be more affordable and they have a closer connection with their audience.', 'start': 3732.812, 'duration': 5.305}, {'end': 3743.875, 'text': 'Here we can see how Ralph Lauren have collaborated with an influencer to advertise their products.', 'start': 3739.113, 'duration': 4.762}, {'end': 3747.916, 'text': 'The influencer showing off the latest Ralph Lauren has to offer.', 'start': 3744.595, 'duration': 3.321}, {'end': 3753.258, 'text': 'This encourages his interested followers to check out the page and buy something for themselves.', 'start': 3748.476, 'duration': 4.782}, {'end': 3757.602, 'text': 'Next for number 10, host contests and giveaways.', 'start': 3754.56, 'duration': 3.042}], 'summary': 'Micro-influencers offer affordability and stronger audience connection. ralph lauren collaborates with an influencer to showcase products, driving follower engagement and sales. host contests and giveaways for further engagement.', 'duration': 24.79, 'max_score': 3732.812, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY3732812.jpg'}], 'start': 3461.666, 'title': 'Instagram marketing and hashtags optimization', 'summary': 'Covers instagram marketing tips including visually consistent feeds, authentic expressions, and storytelling, along with the significance of using the right hashtags, limiting them to less than seven in each post, and avoiding generic hashtags for increased visibility and engagement on social media.', 'chapters': [{'end': 3564.961, 'start': 3461.666, 'title': 'Instagram marketing tips', 'summary': 'Provides instagram marketing tips, emphasizing the importance of visually consistent feeds, authentic expressions, and storytelling to engage and connect with the audience, with examples including the use of aesthetically pleasing content and impactful storytelling.', 'duration': 103.295, 'highlights': ['Authentic expressions and diverse perspectives are crucial for engaging the audience, with a focus on candid shots, muted, earthly tones, and a low-key editing style to create relatable content.', "Visual consistency in the feed is emphasized, with the recommendation to use aesthetically pleasing content aligned with the brand's identity to attract the audience within the industry.", 'Telling impactful stories through images, videos, and captions is highlighted as a way to establish a deeper connection with the audience and increase the likelihood of driving product sales.', "The example of Patagonia's Instagram page is used to illustrate the effectiveness of telling stories that bring awareness to relevant issues, aligning with the audience's interests and building a strong brand identity."]}, {'end': 3611.688, 'start': 3568.043, 'title': 'Optimizing hashtags for social media', 'summary': 'Emphasizes the importance of using the right hashtags, limiting them to less than seven in each post, and avoiding generic hashtags to increase visibility and engagement on social media.', 'duration': 43.645, 'highlights': ["Using the right hashtags is crucial for social media visibility and engagement, as it can impact the post's presence on the Explore tab.", 'Limiting hashtags to less than seven per post is recommended to avoid appearing spammy and unprofessional.', "Avoid using overly generic hashtags like 'new year' or 'style' to reduce competition and increase visibility.", 'Creating a unique hashtag for your brand is recommended to foster brand engagement and recognition.', 'Researching successful hashtags and using trending and industry-specific keywords can improve connection with followers.']}, {'end': 3753.258, 'start': 3612.089, 'title': 'Instagram marketing tips', 'summary': 'Outlines instagram marketing tips, including utilizing user generated content, video ads, and partnering with influencers, with examples from starbucks, pizza73, and ralph lauren.', 'duration': 141.169, 'highlights': ['Starbucks uses user generated content to attract customers and improve brand loyalty, as seen in a post featuring happy children dressed in Starbucks products.', "Video ads on Instagram, such as carousels and Instagram stories, are effective in advertising products, as exemplified by Pizza73's successful use of story ads to showcase their pizzas.", "Partnering with influencers, including micro-influencers, can help in displaying products and reaching a larger audience, as demonstrated by Ralph Lauren's collaboration with an influencer to showcase their latest products."]}], 'duration': 291.592, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY3461666.jpg', 'highlights': ['Telling impactful stories through images, videos, and captions to establish a deeper connection with the audience and increase the likelihood of driving product sales.', "Visual consistency in the feed is emphasized, using aesthetically pleasing content aligned with the brand's identity to attract the audience within the industry.", "Using the right hashtags is crucial for social media visibility and engagement, impacting the post's presence on the Explore tab.", 'Limiting hashtags to less than seven per post is recommended to avoid appearing spammy and unprofessional.', "Avoid using overly generic hashtags like 'new year' or 'style' to reduce competition and increase visibility.", 'Starbucks uses user-generated content to attract customers and improve brand loyalty, as seen in a post featuring happy children dressed in Starbucks products.', "Video ads on Instagram, such as carousels and Instagram stories, are effective in advertising products, as exemplified by Pizza73's successful use of story ads to showcase their pizzas.", "Partnering with influencers, including micro-influencers, can help in displaying products and reaching a larger audience, as demonstrated by Ralph Lauren's collaboration with an influencer to showcase their latest products."]}, {'end': 4818.029, 'segs': [{'end': 3783.128, 'src': 'embed', 'start': 3754.56, 'weight': 0, 'content': [{'end': 3757.602, 'text': 'Next for number 10, host contests and giveaways.', 'start': 3754.56, 'duration': 3.042}, {'end': 3764.268, 'text': 'Contests enable your audience to engage with your brand with 3.5 times more likes and 64 times the comments.', 'start': 3758.303, 'duration': 5.965}, {'end': 3769.452, 'text': 'You can give away a product or a service which enables you to boost engagement and brand awareness.', 'start': 3764.608, 'duration': 4.844}, {'end': 3776.497, 'text': 'Contests and giveaways need to be planned, brands need to be partnered with, contest rules need to be identified,', 'start': 3770.292, 'duration': 6.205}, {'end': 3778.579, 'text': 'posts need to be created and much more.', 'start': 3776.497, 'duration': 2.082}, {'end': 3783.128, 'text': 'Monitoring the contest and then running it is also really important.', 'start': 3779.625, 'duration': 3.503}], 'summary': 'Host contests and giveaways to boost engagement with 3.5x more likes and 64x comments.', 'duration': 28.568, 'max_score': 3754.56, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY3754560.jpg'}, {'end': 3851.449, 'src': 'embed', 'start': 3818.834, 'weight': 1, 'content': [{'end': 3823.016, 'text': 'Adding links to the Instagram stories can also help with driving traffic to your website.', 'start': 3818.834, 'duration': 4.182}, {'end': 3830.921, 'text': 'IGTV, on the other hand, although now seemingly on the decline, still has a few advantages to offer to the savvy marketer.', 'start': 3824.197, 'duration': 6.724}, {'end': 3838.504, 'text': 'IGTV provides you a unique, mobile-friendly layout that serves as an evergreen content very well like featurettes and interviews.', 'start': 3831.641, 'duration': 6.863}, {'end': 3844.086, 'text': "Another new tool they have introduced is Instagram Reels, Instagram's answer to TikTok.", 'start': 3839.304, 'duration': 4.782}, {'end': 3851.449, 'text': 'Instagram released Reels through which users would be able to upload 15-second clips, and since it released very recently,', 'start': 3844.786, 'duration': 6.663}], 'summary': 'Instagram features like igtv, reels drive website traffic, offer unique mobile-friendly layout for evergreen content.', 'duration': 32.615, 'max_score': 3818.834, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY3818834.jpg'}, {'end': 4538.34, 'src': 'embed', 'start': 4511.755, 'weight': 2, 'content': [{'end': 4515.659, 'text': 'That brings us to the end of the ways Facebook helps you with marketing.', 'start': 4511.755, 'duration': 3.904}, {'end': 4518.441, 'text': "Now let's move on to Instagram.", 'start': 4516.459, 'duration': 1.982}, {'end': 4521.824, 'text': 'First off, we have Instagram business accounts.', 'start': 4519.202, 'duration': 2.622}, {'end': 4526.748, 'text': 'Instagram business accounts enable brands to be recognized as businesses.', 'start': 4522.465, 'duration': 4.283}, {'end': 4534.917, 'text': "now. it also has the following benefits to offer it's only with the business account that you can get instagram insights.", 'start': 4527.629, 'duration': 7.288}, {'end': 4538.34, 'text': "we'll talk about insights in a little more detail in a little bit.", 'start': 4534.917, 'duration': 3.423}], 'summary': 'Facebook offers marketing support and instagram business accounts provide analytics through insights.', 'duration': 26.585, 'max_score': 4511.755, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY4511755.jpg'}], 'start': 3754.56, 'title': 'Social media marketing strategies', 'summary': 'Discusses the effectiveness of contests and giveaways, revealing 3.5 times more likes and 64 times the comments. it also covers leveraging instagram and facebook for marketing, including statistics on user demographics, usage time, and marketer adoption. additionally, it explores the various features and advantages of facebook and instagram for marketing.', 'chapters': [{'end': 3796.918, 'start': 3754.56, 'title': 'Contests and giveaways for engagement', 'summary': 'Discusses the effectiveness of hosting contests and giveaways, revealing that contests lead to 3.5 times more likes and 64 times the comments, and emphasizes the importance of planning, partnering with brands, identifying contest rules, creating posts, monitoring performance, and promoting results on various social media platforms.', 'duration': 42.358, 'highlights': ['Contests lead to 3.5 times more likes and 64 times the comments, boosting engagement and brand awareness.', 'Planning, partnering with brands, identifying contest rules, and creating posts are crucial for successful contests and giveaways.', 'Monitoring contest performance and promoting results on other social media platforms are vital for maximizing impact.', "Domino's Pizza ran a contest encouraging people to contribute their own short stories, fostering brand connection and engagement."]}, {'end': 4116.692, 'start': 3798.44, 'title': 'Leveraging instagram and facebook for marketing', 'summary': 'Discusses how to use instagram and facebook for marketing, including the advantages of utilizing stories, igtv, and reels, as well as providing statistics on user demographics, usage time, and marketer adoption on both platforms.', 'duration': 318.252, 'highlights': ['Advantages of Instagram Stories and IGTV Utilizing Instagram Stories can significantly impact reach and engagement rates, with the potential to show up in the Explore section, while IGTV offers a mobile-friendly layout and serves as evergreen content.', 'Introduction to Facebook and Instagram Provides a brief history of Facebook and Instagram, highlighting their popularity and growth, as well as the acquisition of Instagram by Facebook for approximately $1 billion.', 'Statistics on User Base and Usage Time Offers statistics on the user base and usage time for both Facebook and Instagram, including monthly active users, daily users, user demographics, and average time spent on the platforms.', 'Marketer Adoption and Industry Opportunities Reveals the high percentage of marketers using Facebook and Instagram for advertising, as well as industries that can benefit from leveraging these platforms for marketing.']}, {'end': 4818.029, 'start': 4118.134, 'title': 'Facebook and instagram marketing', 'summary': 'Discusses the various features and advantages of facebook and instagram for marketing, including the benefits of business pages, groups, events, stories, messenger, live, shop, ads, and insights, as well as instagram business accounts, stories, dms, igtv, live, ads, shop, and insights.', 'duration': 699.895, 'highlights': ["Facebook and Instagram offer various features and advantages for marketing, including business pages, groups, events, stories, Messenger, Live, shop, ads, and Insights, as well as Instagram business accounts, stories, DMs, IGTV, live, ads, shop, and Insights. The chapter covers a comprehensive range of marketing features and benefits provided by Facebook and Instagram, offering a holistic view of the platforms' potential for business promotion and customer engagement.", 'Business pages on Facebook provide greater visibility, customer service, offers, and community-building opportunities, while Facebook groups offer a highly targeted audience, opportunities for learning, honest feedback, increased engagement, and more leads and conversions. Facebook business pages and groups offer benefits such as increased visibility, customer service, targeted audience engagement, learning opportunities, honest feedback, and increased leads and conversions.', 'Facebook events enable organizations to mobilize their brand, increase brand awareness, and provide a platform for important announcements and free advertising, while Facebook stories for groups and pages help engage the audience, humanize the brand, reach the appropriate audience with greater frequency, and vary the content posted. Facebook events and stories offer advantages such as brand mobilization, increased brand awareness, free advertising, audience engagement, brand humanization, and enhanced content variation.', 'Facebook Messenger facilitates personal-level interaction with the audience, helps acquire more customers, increases loyalty, and leads to a greater number of transactions and increased brand awareness. Facebook Messenger supports personal-level interaction, customer acquisition, increased loyalty, more transactions, and improved brand awareness.', 'Facebook Live allows real-time interaction with the audience, diversifies content, shows behind-the-scenes activities, and provides instant Q&A, while the Facebook shop drives new sales, rewards brand advocates, and builds brand awareness and recognition. Facebook Live offers real-time interaction, content diversification, behind-the-scenes showcasing, and instant Q&A, while the Facebook shop drives sales, rewards advocates, and builds brand awareness.', 'Facebook ads help increase brand awareness, reach the appropriate audience, enable re-advertising, and lead to increased revenue, sales, and leads, and Instagram business accounts provide insights, contact buttons, industry specifications, and the ability to add links to stories. Facebook ads and Instagram business accounts provide benefits such as increased brand awareness, targeted audience reach, re-advertising, increased revenue, and valuable insights and features for user engagement.', 'Instagram stories aid in growing engagement, building brand awareness, driving sales, growing the audience, engaging with the audience regularly, driving traffic to other websites, and diversifying content, while Instagram DMs help in interacting with customers at a personal level, building connections, and lead generation. Instagram stories and DMs support engagement, brand awareness, sales, audience growth, regular engagement, traffic diversion, personal interaction, connection building, and lead generation.', 'IGTV helps in greater visibility, audience education and entertainment, improved engagement, and building a community of a highly targeted audience, and Instagram live aids in real-time communication, increased discoverability, and audience interaction. IGTV and Instagram live support increased visibility, education, entertainment, engagement, community building, discoverability, and real-time audience interaction.', 'Instagram ads provide control over advertisements, various ad types, and the Instagram shop, which facilitates easy product discoverability, visual marketing, and increased sales, while Instagram Insights offer valuable data on follower demographics, actions, and brand content performance. Instagram ads and Insights offer control over advertisements, visual marketing, product discoverability, increased sales, and valuable data on follower demographics and brand content performance.']}], 'duration': 1063.469, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wHLsEe2OPEY/pics/wHLsEe2OPEY3754560.jpg', 'highlights': ['Contests lead to 3.5 times more likes and 64 times the comments, boosting engagement and brand awareness.', 'Advantages of Instagram Stories and IGTV Utilizing Instagram Stories can significantly impact reach and engagement rates, with the potential to show up in the Explore section, while IGTV offers a mobile-friendly layout and serves as evergreen content.', "Facebook and Instagram offer various features and advantages for marketing, including business pages, groups, events, stories, Messenger, Live, shop, ads, and Insights, as well as Instagram business accounts, stories, DMs, IGTV, live, ads, shop, and Insights. The chapter covers a comprehensive range of marketing features and benefits provided by Facebook and Instagram, offering a holistic view of the platforms' potential for business promotion and customer engagement."]}], 'highlights': ["Instagram's video capabilities have expanded, now allowing 60-second videos and introducing IGTV for longer content, making it an effective platform for brand promotion and product showcasing.", "Instagram has facilitated close to $7 billion in revenue through mobile commerce, showcasing the platform's e-commerce integration and business opportunities.", 'Utilize tools like Social Blade and Instagram Business Insights to analyze and track Instagram performance.', 'Contests lead to 3.5 times more likes and 64 times the comments, boosting engagement and brand awareness.']}