title
Stanford Engineering Hero Lecture: Morris Chang in conversation with President John L. Hennessy

description
In this lecture, Stanford University President John L. Hennessy leads a discussion with Stanford Engineering Hero Morris Chang, an innovator and entrepreneur who revolutionized the semiconductor industry by creating the world's first dedicated silicon foundry, Taiwan Semiconductor Manufacturing Company or TSMC. The discussion will cover Chang's life and career, his education at Stanford and role of the semiconductor in society today, and the industry's potential for the future. This event is in association with the Global Semiconductor Alliance and Stanford Engineering's Entrepreneurial Thought Leaders seminar series. #morrischang ► Check out our entire catalog of courses and programs: https://online.stanford.edu/explore 0:00 Introduction 2:24 The Engineering Heroes Program 28.49 The Secret of Finishing a Phd 37:30 Starting a semiconductor manufacturing company 1:05:04 How do you kick your smoking habit? 1:10:41 Financial Independence

detail
{'title': 'Stanford Engineering Hero Lecture: Morris Chang in conversation with President John L. Hennessy', 'heatmap': [{'end': 359.994, 'start': 305.535, 'weight': 0.724}, {'end': 2048.46, 'start': 1953.197, 'weight': 0.883}, {'end': 3911.495, 'start': 3850.168, 'weight': 0.95}, {'end': 4423.738, 'start': 4386.241, 'weight': 1}], 'summary': "Stanford celebrates 29 engineering heroes, including morris chang, john hennessy, and jensen wang, recognizing their transformative impact on chip manufacturing, leading to lower costs and increased innovation. morris chang's pioneering of the foundry business model at tsmc has resulted in over $30 billion in sales, a thousand customers, and a pivotal role in increasing fabless companies from 25 to 400-500 within 10 years, shaping taiwan's corporate governance and business model. the video also covers tsmc's impact on the semiconductor industry, market share changes, and the company's vision for standardizing mems technology for the 'internet of things' and wearables.", 'chapters': [{'end': 353.489, 'segs': [{'end': 57.053, 'src': 'embed', 'start': 10.533, 'weight': 0, 'content': [{'end': 10.933, 'text': 'Good afternoon.', 'start': 10.533, 'duration': 0.4}, {'end': 15.576, 'text': "I'm Jim Plummer, the Dean of the Engineering School, and I'm delighted to welcome all of you here this afternoon.", 'start': 10.953, 'duration': 4.623}, {'end': 23.26, 'text': "We're here to celebrate Morris Chang as one of the engineering heroes, and this is a program that's been going on for three years now.", 'start': 15.616, 'duration': 7.644}, {'end': 29.723, 'text': 'We have about 28 or nine engineering heroes, and these are people who have a strong affiliation with Stanford.', 'start': 23.32, 'duration': 6.403}, {'end': 36.089, 'text': "Many of them are graduates, others are faculty who've served here for a while, but they're people who changed the world in various ways.", 'start': 30.004, 'duration': 6.085}, {'end': 43.356, 'text': "So we'll talk a bit more about Morris in just a second, but let me begin by recognizing several other people who are here.", 'start': 36.729, 'duration': 6.627}, {'end': 57.053, 'text': 'John Hennessy, who is president of Stanford University, also an engineer, and, And in just a couple of minutes,', 'start': 43.837, 'duration': 13.216}], 'summary': "Dean plummer introduces morris chang as an engineering hero at stanford's event, which has recognized around 28 engineering heroes.", 'duration': 46.52, 'max_score': 10.533, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE10533.jpg'}, {'end': 179.936, 'src': 'embed', 'start': 155.844, 'weight': 4, 'content': [{'end': 162.795, 'text': 'The latest class of people includes the founders of Google, Sergey Brin and Larry Page, Sally Ride,', 'start': 155.844, 'duration': 6.951}, {'end': 165.378, 'text': 'who was an astronaut and a proponent of science education.', 'start': 162.795, 'duration': 2.583}, {'end': 173.228, 'text': 'And historically, people like Fred Terman, Bill Hewlett, Dave Packett, and Vint Cerf are also on our list of engineering heroes.', 'start': 166.039, 'duration': 7.189}, {'end': 179.936, 'text': "As you go out the auditorium at the back, to the right there's a wall there that has a plaque actually for each of our engineering heroes.", 'start': 173.588, 'duration': 6.348}], 'summary': 'The list of engineering heroes includes google founders, sally ride, fred terman, bill hewlett, dave packett, and vint cerf.', 'duration': 24.092, 'max_score': 155.844, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE155844.jpg'}, {'end': 295.092, 'src': 'embed', 'start': 272.617, 'weight': 1, 'content': [{'end': 285.444, 'text': 'because people could now start a company designed to design semiconductor chips and do it with a few people and count on a manufacturing arm at TSMC to actually build the components that they would think about designing.', 'start': 272.617, 'duration': 12.827}, {'end': 292.751, 'text': "So he transformed in a very real way the semiconductor industry and I'm sure John will talk a little bit about him.", 'start': 285.924, 'duration': 6.827}, {'end': 295.092, 'text': 'talk a little bit about that with him this afternoon.', 'start': 292.751, 'duration': 2.341}], 'summary': 'Tsmc transformed the semiconductor industry, enabling small, design-focused companies to count on tsmc for manufacturing.', 'duration': 22.475, 'max_score': 272.617, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE272617.jpg'}], 'start': 10.533, 'title': "Celebrating stanford's engineering heroes", 'summary': 'Highlights the recognition of 29 engineering heroes at stanford, including morris chang, john hennessy, and jensen wang, discussing their transformative impact on chip manufacturing, leading to lower costs and increased innovation.', 'chapters': [{'end': 134.151, 'start': 10.533, 'title': 'Celebrating engineering heroes at stanford', 'summary': 'Celebrates morris chang as an engineering hero among 28 others affiliated with stanford, including notable figures like john hennessy and jensen wang, and the event is held as part of a regular stanford class. the main event will feature a conversation between john and morris.', 'duration': 123.618, 'highlights': ['Morris Chang celebrated as an engineering hero among 28 others affiliated with Stanford The event is to celebrate Morris Chang as one of the engineering heroes, among 28 or nine engineering heroes, who have a strong affiliation with Stanford.', 'Involvement of notable figures like John Hennessy and Jensen Wang Notable figures like John Hennessy, the president of Stanford University, and Jensen Wang, a Stanford engineering graduate, are present at the event.', 'Event held as part of a regular Stanford class The event is being held as part of a regular Stanford class, the Entrepreneurial Thought Leaders class, and is attended by students from that class.', 'Main event features a conversation between John and Morris The main event will be a conversation between John Hennessy and Morris Chang.']}, {'end': 353.489, 'start': 134.691, 'title': 'Engineering heroes program at stanford', 'summary': 'Discusses the recognition of 29 engineering heroes at stanford, including founders of google, sally ride, and pioneers in the semiconductor industry, with a focus on the transformative impact of morris, a stanford phd, in enabling more affordable chip manufacturing through tsmc, resulting in lower costs and increased innovation.', 'duration': 218.798, 'highlights': ['Morris, a Stanford PhD, played a key role in transforming the semiconductor industry by founding TSMC, enabling more affordable chip manufacturing. Morris, a Stanford PhD, had the insight to share manufacturing facilities, leading to the founding of TSMC, the world leader in building chips for fabless semiconductor companies, resulting in lower costs and increased innovation.', 'Recognition of 29 engineering heroes at Stanford, including founders of Google, Sally Ride, and pioneers in the semiconductor industry. The Engineering Heroes program at Stanford recognizes 29 individuals, including founders of Google, Sally Ride, and pioneers in the semiconductor industry like Fred Terman, Bill Hewlett, Dave Packett, and Vint Cerf.', "Jensen Wong, a graduate of Stanford's electrical engineering department, speaks about the impact of his professors and the influence of the recognized engineering heroes. Jensen Wong, a graduate of Stanford's electrical engineering department, acknowledges the influence of his professors and the recognized engineering heroes, highlighting the impact of their work on his career."]}], 'duration': 342.956, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE10533.jpg', 'highlights': ['Recognition of 29 engineering heroes at Stanford, including Morris Chang, John Hennessy, and Jensen Wang, discussing their transformative impact on chip manufacturing, leading to lower costs and increased innovation.', 'Morris Chang, a Stanford PhD, played a key role in transforming the semiconductor industry by founding TSMC, enabling more affordable chip manufacturing.', 'The event is to celebrate Morris Chang as one of the engineering heroes, among 28 or nine engineering heroes, who have a strong affiliation with Stanford.', 'Notable figures like John Hennessy, the president of Stanford University, and Jensen Wang, a Stanford engineering graduate, are present at the event.', 'The Engineering Heroes program at Stanford recognizes 29 individuals, including founders of Google, Sally Ride, and pioneers in the semiconductor industry like Fred Terman, Bill Hewlett, Dave Packett, and Vint Cerf.']}, {'end': 726.139, 'segs': [{'end': 401.483, 'src': 'embed', 'start': 353.509, 'weight': 3, 'content': [{'end': 359.994, 'text': 'Morris The world is full of successful people, frankly.', 'start': 353.509, 'duration': 6.485}, {'end': 363.637, 'text': 'But heroes are rare.', 'start': 361.376, 'duration': 2.261}, {'end': 369.122, 'text': 'And I think that we understand the difference between the two.', 'start': 366.399, 'duration': 2.723}, {'end': 374.706, 'text': 'There is a difference between success and impact.', 'start': 370.803, 'duration': 3.903}, {'end': 392.699, 'text': "And I'm really glad that this is partly a class, because I think that Moore's his career, his philosophies, TSMC, its strategies,", 'start': 376.031, 'duration': 16.668}, {'end': 401.483, 'text': 'its core values is absolutely a study in industrial revolution.', 'start': 392.699, 'duration': 8.784}], 'summary': "Success ≠ impact. tsmc's strategies are a study in industrial revolution.", 'duration': 47.974, 'max_score': 353.509, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE353509.jpg'}, {'end': 514.235, 'src': 'embed', 'start': 454.776, 'weight': 0, 'content': [{'end': 464.729, 'text': 'What Morris did with TSMC, his insight, was instead of being a product company, TSMC would be a platform company.', 'start': 454.776, 'duration': 9.953}, {'end': 467.031, 'text': 'It would build no product.', 'start': 466.09, 'duration': 0.941}, {'end': 470.934, 'text': 'It would enable other companies to build products.', 'start': 468.632, 'duration': 2.302}, {'end': 484.505, 'text': 'That insight, although so clear, now potentially one of the most sustainable semiconductor manufacturing business models going forward.', 'start': 472.815, 'duration': 11.69}, {'end': 487.788, 'text': 'the foundry business model was absolutely unclear then.', 'start': 484.505, 'duration': 3.283}, {'end': 490.17, 'text': 'was absolutely unclear then.', 'start': 488.789, 'duration': 1.381}, {'end': 499.78, 'text': 'If you look at their impact today, over 20, some 30 billion dollars in sales, almost a thousand customers.', 'start': 492.553, 'duration': 7.227}, {'end': 510.03, 'text': 'Instead of manufacturing one or a few products very, very well, they manufacture umpteen thousand products at a time.', 'start': 500.641, 'duration': 9.389}, {'end': 514.235, 'text': 'This is a company that manufactures.', 'start': 511.954, 'duration': 2.281}], 'summary': 'Tsmc shifted to a platform model, enabling thousands of products, generating over $30b in sales.', 'duration': 59.459, 'max_score': 454.776, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE454776.jpg'}, {'end': 612.431, 'src': 'embed', 'start': 545.755, 'weight': 5, 'content': [{'end': 551.839, 'text': 'of all of the companies you know in the world, this is the only company that currently has something they make in our possession right now.', 'start': 545.755, 'duration': 6.084}, {'end': 554.24, 'text': 'There are no others.', 'start': 553.54, 'duration': 0.7}, {'end': 564.306, 'text': "So there's basically Air and TSMC.", 'start': 555.481, 'duration': 8.825}, {'end': 566.468, 'text': 'I believe that passes the test.', 'start': 564.767, 'duration': 1.701}, {'end': 574.353, 'text': 'I believe that passes the test of impact.', 'start': 570.43, 'duration': 3.923}, {'end': 577.055, 'text': "But what's really amazing is this.", 'start': 575.674, 'duration': 1.381}, {'end': 578.436, 'text': "What's really truly amazing is this.", 'start': 577.115, 'duration': 1.321}, {'end': 580.717, 'text': 'I met Morris when I was quite young.', 'start': 578.756, 'duration': 1.961}, {'end': 587.542, 'text': "And in fact, I've known Morris my entire company career.", 'start': 581.838, 'duration': 5.704}, {'end': 600.965, 'text': "NVIDIA today wouldn't be here, nor the other thousand fabulous semiconductor companies wouldn't be here if not for the pioneering work that TSMC did.", 'start': 588.999, 'duration': 11.966}, {'end': 604.127, 'text': 'And the pioneering work is not semiconductor manufacturing.', 'start': 601.606, 'duration': 2.521}, {'end': 608.549, 'text': 'The pioneering work is the strategy of semiconductor manufacturing.', 'start': 604.587, 'duration': 3.962}, {'end': 612.431, 'text': 'They decided there would be a platform company.', 'start': 610.47, 'duration': 1.961}], 'summary': "Tsmc is the only company with semiconductor manufacturing strategy, pivotal to nvidia and other companies' success.", 'duration': 66.676, 'max_score': 545.755, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE545755.jpg'}, {'end': 678.869, 'src': 'embed', 'start': 647.264, 'weight': 9, 'content': [{'end': 653.469, 'text': 'This is a company that had technology, they had capacity, their wafer prices were relatively low, they promised to deliver on time.', 'start': 647.264, 'duration': 6.205}, {'end': 658.372, 'text': 'But my takeaway because it said so in the brochure,', 'start': 654.83, 'duration': 3.542}, {'end': 669.381, 'text': "it said so in all of my conversations with Morris and it says so in everything he said over and over again was what's gonna make TSMC great is integrity and trust.", 'start': 658.372, 'duration': 11.009}, {'end': 678.869, 'text': "And it sounded at that time when I first met you, Morris, and don't take this wrong, sounded a little cliche because everybody says that.", 'start': 670.543, 'duration': 8.326}], 'summary': "Tsmc's success hinges on integrity and trust, backed by technology and low wafer prices.", 'duration': 31.605, 'max_score': 647.264, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE647264.jpg'}], 'start': 353.509, 'title': "Tsmc's impactful career and integrity", 'summary': "Highlights morris' pioneering of the foundry business model with significant societal influence and outlines tsmc's impact with over $30 billion in sales, a thousand customers, and their emphasis on integrity and trust.", 'chapters': [{'end': 487.788, 'start': 353.509, 'title': "Morris' impactful career at tsmc", 'summary': "Highlights morris' impact on the semiconductor industry, particularly in pioneering the foundry business model, which has had a significant influence on society and serves as a valuable study for aspiring entrepreneurs.", 'duration': 134.279, 'highlights': ["Morris' insight in pioneering the foundry business model at TSMC has led to a significant impact on society and serves as a valuable study for aspiring entrepreneurs. Morris' decision for TSMC to be a platform company, enabling other companies to build products, has had a substantial influence on the semiconductor industry.", "TSMC's approach of being a platform company instead of a product company is considered one of the most sustainable semiconductor manufacturing business models going forward. TSMC's unique approach of focusing on being a platform company rather than a product company has been identified as one of the most sustainable semiconductor manufacturing business models for the future.", "Morris' career and TSMC's strategies provide an invaluable study in the industrial revolution, particularly for those interested in starting companies and building impactful products. Morris' career and TSMC's strategies offer a valuable case study for individuals aspiring to start companies and build impactful products, serving as an invaluable lesson in the industrial revolution."]}, {'end': 726.139, 'start': 488.789, 'title': "Tsmc's impact and integrity", 'summary': "Outlines tsmc's significant impact in the semiconductor industry, including over $30 billion in sales, a thousand customers, and their strategy of emphasizing integrity and trust as core to their success.", 'duration': 237.35, 'highlights': ['TSMC has over $30 billion in sales and almost a thousand customers, manufacturing a wide range of products at a large scale.', 'TSMC is the only company with a product in the possession of every individual in the audience, emphasizing their widespread impact.', "TSMC's pioneering work in semiconductor manufacturing strategy has been fundamental to the success of NVIDIA and other semiconductor companies.", "TSMC's emphasis on integrity and trust as the foundation of their platform company model has been crucial to building a reliable ecosystem in the semiconductor industry."]}], 'duration': 372.63, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE353509.jpg', 'highlights': ['TSMC has over $30 billion in sales and almost a thousand customers, manufacturing a wide range of products at a large scale.', "Morris' insight in pioneering the foundry business model at TSMC has led to a significant impact on society and serves as a valuable study for aspiring entrepreneurs.", "TSMC's approach of being a platform company instead of a product company is considered one of the most sustainable semiconductor manufacturing business models going forward.", "Morris' career and TSMC's strategies provide an invaluable study in the industrial revolution, particularly for those interested in starting companies and building impactful products.", "TSMC's unique approach of focusing on being a platform company rather than a product company has been identified as one of the most sustainable semiconductor manufacturing business models for the future.", 'TSMC is the only company with a product in the possession of every individual in the audience, emphasizing their widespread impact.', "Morris' decision for TSMC to be a platform company, enabling other companies to build products, has had a substantial influence on the semiconductor industry.", "TSMC's pioneering work in semiconductor manufacturing strategy has been fundamental to the success of NVIDIA and other semiconductor companies.", "Morris' career and TSMC's strategies offer a valuable case study for individuals aspiring to start companies and build impactful products, serving as an invaluable lesson in the industrial revolution.", "TSMC's emphasis on integrity and trust as the foundation of their platform company model has been crucial to building a reliable ecosystem in the semiconductor industry."]}, {'end': 1806.148, 'segs': [{'end': 749.824, 'src': 'embed', 'start': 726.139, 'weight': 1, 'content': [{'end': 737.234, 'text': "TSMC is not only a great company I've already talked about its impact but its business philosophy has become so foundational to an entire industry,", 'start': 726.139, 'duration': 11.095}, {'end': 742.999, 'text': "whether it's EDA companies or IP companies that are in the audience or fabless semiconductor companies.", 'start': 737.234, 'duration': 5.765}, {'end': 749.824, 'text': 'There are no industry, no company, no products that I know of that TSMC is not somehow involved in.', 'start': 743.019, 'duration': 6.805}], 'summary': "Tsmc's influential business philosophy spans the entire semiconductor industry.", 'duration': 23.685, 'max_score': 726.139, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE726139.jpg'}, {'end': 943.871, 'src': 'embed', 'start': 905.595, 'weight': 2, 'content': [{'end': 915.579, 'text': 'And he had an announcement and this announcement is that he is going to have a career change.', 'start': 905.595, 'duration': 9.984}, {'end': 922.398, 'text': 'He is going to be the CEO of TSMC, again.', 'start': 917.32, 'duration': 5.078}, {'end': 929.583, 'text': 'And at first, I was happy for him.', 'start': 923.859, 'duration': 5.724}, {'end': 940.229, 'text': "Well, I pretended to be happy for him and the first thought was isn't there a driver's license that you need to be a CEO of a company?", 'start': 931.344, 'duration': 8.885}, {'end': 943.871, 'text': "And he's turned 75..", 'start': 940.39, 'duration': 3.481}], 'summary': 'The individual is making a career change to become the ceo of tsmc at the age of 75.', 'duration': 38.276, 'max_score': 905.595, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE905595.jpg'}, {'end': 1168.987, 'src': 'embed', 'start': 1136.097, 'weight': 0, 'content': [{'end': 1140.64, 'text': 'There were very few fabulous companies in existence at that time.', 'start': 1136.097, 'duration': 4.543}, {'end': 1145.136, 'text': 'There were maybe, 20 some fabless companies.', 'start': 1141.36, 'duration': 3.776}, {'end': 1152.219, 'text': 'Now even those fabless companies did not think that they needed a TSMC.', 'start': 1145.676, 'duration': 6.543}, {'end': 1168.987, 'text': 'They felt that they would rather go to Toshiba, NEC, Hitachi, Fujitsu, or even Intel or TI for fab service, foundry service.', 'start': 1152.419, 'duration': 16.568}], 'summary': 'Around 20 fabless companies existed, reluctant to use tsmc for fab services.', 'duration': 32.89, 'max_score': 1136.097, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE1136097.jpg'}, {'end': 1346.434, 'src': 'embed', 'start': 1266.391, 'weight': 3, 'content': [{'end': 1273.618, 'text': 'form partnerships with the big players who this was not their primary business, and then forming one at Theros with TSMC.', 'start': 1266.391, 'duration': 7.227}, {'end': 1274.7, 'text': 'It was night and day.', 'start': 1273.979, 'duration': 0.721}, {'end': 1277.342, 'text': 'Completely different kind of experience.', 'start': 1275.36, 'duration': 1.982}, {'end': 1282.124, 'text': 'Right, right, I know.', 'start': 1280.16, 'duration': 1.964}, {'end': 1284.83, 'text': 'So talk about the impact on Taiwan as well.', 'start': 1282.164, 'duration': 2.666}, {'end': 1290.341, 'text': 'I mean, the catapulting of Taiwan into the semiconductor manufacturing business in a big way.', 'start': 1284.95, 'duration': 5.391}, {'end': 1297.32, 'text': 'I think in many ways we were the first in Taiwan.', 'start': 1291.554, 'duration': 5.766}, {'end': 1303.625, 'text': 'We were not the first semiconductor company in Taiwan.', 'start': 1299.642, 'duration': 3.983}, {'end': 1310.311, 'text': 'Taiwan had other semiconductor companies before TSMC started.', 'start': 1304.326, 'duration': 5.985}, {'end': 1325.091, 'text': 'But we certainly became the most successful semiconductor company in Taiwan after a few years, after only a few years.', 'start': 1312.596, 'duration': 12.495}, {'end': 1346.434, 'text': 'But I think that we really set a model, I hope, for Taiwan in corporate governance, in innovations.', 'start': 1330.578, 'duration': 15.856}], 'summary': "Tsmc's partnership with big players catapulted taiwan into semiconductor manufacturing, setting a model for corporate governance and innovation.", 'duration': 80.043, 'max_score': 1266.391, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE1266391.jpg'}, {'end': 1639.34, 'src': 'embed', 'start': 1572.103, 'weight': 5, 'content': [{'end': 1579.587, 'text': 'But I think you undersell this point, Morris, because there were some earlier attempts at silicon foundries, but they had mixed business models.', 'start': 1572.103, 'duration': 7.484}, {'end': 1588.212, 'text': 'They were CAD tools combined with companies that had manufacturing lines, and they never put the focus on manufacturing excellence.', 'start': 1579.647, 'duration': 8.565}, {'end': 1589.973, 'text': 'I think Jensen hit on trust.', 'start': 1588.513, 'duration': 1.46}, {'end': 1595.597, 'text': 'You want your customers to trust TSMC? You better be manufacturing excellence.', 'start': 1590.514, 'duration': 5.083}, {'end': 1602.166, 'text': 'I mean, I owe a lot to a lot of people.', 'start': 1596.758, 'duration': 5.408}, {'end': 1622.811, 'text': 'I owe a lot to my my own family, my own early upbringing, which did instill in me values of integrity and being trustworthy and so on.', 'start': 1603.568, 'duration': 19.243}, {'end': 1625.713, 'text': 'I owe a lot to the education.', 'start': 1623.532, 'duration': 2.181}, {'end': 1629.135, 'text': 'I received Stanford.', 'start': 1627.094, 'duration': 2.041}, {'end': 1639.34, 'text': 'And Stanford, although I spent only two and a half years, I must mention Harvard and MIT as well.', 'start': 1631.656, 'duration': 7.684}], 'summary': "Tsmc's focus on manufacturing excellence earned customer trust, rooted in integrity and education.", 'duration': 67.237, 'max_score': 1572.103, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE1572103.jpg'}], 'start': 726.139, 'title': "Tsmc's impact and leadership", 'summary': "Highlights tsmc's foundational impact on the semiconductor industry, the return of a 75-year-old ceo to tsmc, and the pivotal role in increasing fabless companies from 25 to 400-500 within 10 years, shaping taiwan's corporate governance and business model.", 'chapters': [{'end': 904.675, 'start': 726.139, 'title': "Tsmc's impact and business philosophy", 'summary': "Highlights tsmc's foundational impact on the semiconductor industry, involving eda, ip, and fabless companies, and showcases morris's commitment through personal stories, including checking up on customers during his honeymoon.", 'duration': 178.536, 'highlights': ["Morris's foundational impact on the semiconductor industry, involving EDA, IP, and fabless companies.", "Morris's personal commitment and integrity, exemplified by checking up on customers, even during his honeymoon.", "Morris's hands-on approach to business, as seen through his personal visit and discussion about the company's needs and products.", "Morris's impeccable memory and dedication to his customers, as evidenced by his personal visit and understanding of the company's wafer needs for the year."]}, {'end': 1135.317, 'start': 905.595, 'title': "Ceo's return at 75 to tsmc", 'summary': 'Discusses the remarkable return of a 75-year-old ceo to tsmc, highlighting the global scale impact and the challenges of leading a large enterprise at such an age.', 'duration': 229.722, 'highlights': ["The CEO's return at 75 to lead TSMC during the industrial and mobile revolution is extraordinary and estimated as the best five years of his career.", "The impact of the CEO's leadership on the semiconductor industry and the growth of Taiwan semiconductor manufacturing is highlighted, emphasizing the global impact of his work.", 'The innovative business model of TSMC, initially seen as a solution looking for a problem, eventually became a platform that revolutionized the industry.']}, {'end': 1595.597, 'start': 1136.097, 'title': "Tsmc's impact on semiconductor industry", 'summary': "Discusses tsmc's pivotal role in the semiconductor industry, leading to a significant increase in fabless companies from 25 to 400-500 within 10 years, and shaping taiwan's corporate governance and business model with a focus on r&d and manufacturing.", 'duration': 459.5, 'highlights': ["TSMC's role in driving the growth of fabless companies from 25 to 400-500 within 10 years. In the 10 years following TSMC's establishment, the number of fabless companies increased from approximately 25 to 400-500, signifying TSMC's pivotal role in the semiconductor industry's expansion.", "TSMC's influence on Taiwan's corporate governance and business model with a focus on R&D and manufacturing. TSMC's success set a model for Taiwan, emphasizing the importance of R&D and sales marketing, leading to a shift in business models and corporate governance in Taiwan, with an emphasis on higher gross margins for sustainable growth.", "Morris Chang's strategic decision to focus on manufacturing excellence and R&D due to his extensive experience in the semiconductor industry. Morris Chang's 30 years of experience in the semiconductor industry, including leadership at Texas Instruments, led to the strategic focus on manufacturing excellence and R&D at TSMC, as he identified the need for a new business model in the industry."]}, {'end': 1806.148, 'start': 1596.758, 'title': 'Journey to success: education and work', 'summary': "Highlights the influence of early upbringing and education at stanford, mit, and harvard on the speaker's career, emphasizing the decisive impact of stanford's phd program and the shift in mindset towards seriousness and diligence in studies.", 'duration': 209.39, 'highlights': ['The speaker acknowledges the influence of early upbringing and education at Stanford, MIT, and Harvard on his values and career. The speaker credits his family and early upbringing for instilling values of integrity and trustworthiness, while also highlighting the importance of his education at Stanford, MIT, and Harvard in shaping his career.', "The speaker emphasizes the decisive impact of Stanford's PhD program on his career, indicating a shift in mindset towards seriousness and diligence in studies. The speaker considers the two and a half years spent at Stanford for his PhD as decisive, attributing it to his shift towards a serious and diligent approach to studies, after previously lacking direction in life.", 'The speaker reflects on the transition from Harvard to MIT and the significance of work experience in shaping his mindset towards education and career. The speaker discusses transitioning from Harvard to MIT and the influence of work experience in clarifying his career goals, highlighting the shift towards a serious and hardworking approach upon entering Stanford for his PhD.']}], 'duration': 1080.009, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE726139.jpg', 'highlights': ["TSMC's role in increasing fabless companies from 25 to 400-500 within 10 years.", "Morris's foundational impact on the semiconductor industry, involving EDA, IP, and fabless companies.", "The CEO's return at 75 to lead TSMC during the industrial and mobile revolution.", "TSMC's influence on Taiwan's corporate governance and business model with a focus on R&D and manufacturing.", 'The innovative business model of TSMC, initially seen as a solution looking for a problem, eventually became a platform that revolutionized the industry.', "Morris Chang's strategic decision to focus on manufacturing excellence and R&D due to his extensive experience in the semiconductor industry.", 'The speaker acknowledges the influence of early upbringing and education at Stanford, MIT, and Harvard on his values and career.']}, {'end': 3049.565, 'segs': [{'end': 2048.46, 'src': 'heatmap', 'start': 1953.197, 'weight': 0.883, 'content': [{'end': 1960.423, 'text': 'And then, after three years, at Sylvania, the new semiconductor division of Sylvania.', 'start': 1953.197, 'duration': 7.226}, {'end': 1975.53, 'text': 'uh, after three years, and I remembered one classic address that the general manager of that division gave to all his indirect employees,', 'start': 1962.705, 'duration': 12.825}, {'end': 1978.092, 'text': 'and there were maybe 150 of us.', 'start': 1975.53, 'duration': 2.562}, {'end': 1989.08, 'text': 'We were gathered in the cafeteria and he said, he made one classic comment that I remember to this day.', 'start': 1979.353, 'duration': 9.727}, {'end': 1998.766, 'text': 'He said, our trouble, our trouble at Sylvania is that we cannot make what we can sell and we cannot sell what we can make.', 'start': 1989.62, 'duration': 9.146}, {'end': 2007.912, 'text': "Now, ever since then, I've tried to stay away from that.", 'start': 2002.448, 'duration': 5.464}, {'end': 2020.12, 'text': "At TI later, and of course at TSMC, and I should say I've successfully stayed away.", 'start': 2011.254, 'duration': 8.866}, {'end': 2024.995, 'text': "That's why TI and TSMC around Sylvania isn't.", 'start': 2021.65, 'duration': 3.345}, {'end': 2034.735, 'text': 'So tell me about the time when you first returned to Taiwan, you headed.', 'start': 2027.572, 'duration': 7.163}, {'end': 2036.316, 'text': 'I first went to Taiwan.', 'start': 2034.735, 'duration': 1.581}, {'end': 2037.076, 'text': 'Went to Taiwan.', 'start': 2036.356, 'duration': 0.72}, {'end': 2038.376, 'text': 'Yes, went to Taiwan.', 'start': 2037.096, 'duration': 1.28}, {'end': 2048.46, 'text': 'Taiwan was a strange place to me, a new place, a strange place when I first went there in 1985.', 'start': 2038.476, 'duration': 9.984}], 'summary': 'General manager at sylvania mentioned trouble selling and making products. avoided similar issues at ti and tsmc.', 'duration': 95.263, 'max_score': 1953.197, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE1953197.jpg'}, {'end': 2228.579, 'src': 'embed', 'start': 2191.66, 'weight': 0, 'content': [{'end': 2193.742, 'text': 'In spite of their very hard work,', 'start': 2191.66, 'duration': 2.082}, {'end': 2207.591, 'text': "but they just couldn't keep up with the technology progress that most other semiconductor companies in the US at that time did.", 'start': 2193.742, 'duration': 13.849}, {'end': 2223.913, 'text': 'So we started, TSMC started with that technology, with the ITRI technology, which was two generations behind the current technology.', 'start': 2210.956, 'duration': 12.957}, {'end': 2228.579, 'text': 'But we managed to start to catch up.', 'start': 2224.734, 'duration': 3.845}], 'summary': 'Tsmc started behind but caught up with technology progress in the us semiconductor industry.', 'duration': 36.919, 'max_score': 2191.66, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE2191660.jpg'}, {'end': 2305.119, 'src': 'embed', 'start': 2258.359, 'weight': 1, 'content': [{'end': 2276.456, 'text': 'How did you get the company launched? Well, the government first promised to be a 50%, the largest investor, 50%, up to 50%.', 'start': 2258.359, 'duration': 18.097}, {'end': 2282.145, 'text': 'And so it was my job to get the other 50%.', 'start': 2276.456, 'duration': 5.689}, {'end': 2298.198, 'text': 'Of course, it turned out that, even though the premier promised that the government would 50% in TSMC, I still had to get the bureaucracies agreement,', 'start': 2282.145, 'duration': 16.053}, {'end': 2305.119, 'text': 'which took actually not just a few months but also a lot of heartache.', 'start': 2298.198, 'duration': 6.921}], 'summary': 'Government committed 50% investment in company launch, required further negotiations for remaining 50%.', 'duration': 46.76, 'max_score': 2258.359, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE2258359.jpg'}, {'end': 2541.396, 'src': 'embed', 'start': 2460.146, 'weight': 3, 'content': [{'end': 2463.408, 'text': 'But I had to settle, I had to settle for them, yeah.', 'start': 2460.146, 'duration': 3.262}, {'end': 2464.569, 'text': 'Yeah, interesting.', 'start': 2463.708, 'duration': 0.861}, {'end': 2468.351, 'text': 'So I got them, I got them and they invested 28%.', 'start': 2464.589, 'duration': 3.762}, {'end': 2474.715, 'text': 'So I had 48%, it turned out to be 48% from the government, Taiwan government, 28% from Phillips.', 'start': 2468.351, 'duration': 6.364}, {'end': 2489.862, 'text': 'And then the remaining 23, 24%, I guess, I got from, about 12 or 13 companies.', 'start': 2474.835, 'duration': 15.027}, {'end': 2492.762, 'text': 'And that was very interesting too.', 'start': 2491.102, 'duration': 1.66}, {'end': 2514.749, 'text': 'What generally happened was that one of the ministers in the government would call a businessman in Taiwan and told him that he would send me to give a presentation to that businessman to get him to invest.', 'start': 2492.962, 'duration': 21.787}, {'end': 2520.95, 'text': 'So I was on that kind of trips a dozen times.', 'start': 2515.749, 'duration': 5.201}, {'end': 2541.396, 'text': 'And there was one pretty big investor, a 5% investor that actually bought when the Minister of Economic Affairs in Taiwan first called him.', 'start': 2524.831, 'duration': 16.565}], 'summary': 'Secured 48% investment from taiwan govt, 28% from phillips, and rest from 12-13 companies. made a dozen trips for presentations, resulting in a 5% investor.', 'duration': 81.25, 'max_score': 2460.146, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE2460146.jpg'}, {'end': 2805.985, 'src': 'embed', 'start': 2771.951, 'weight': 5, 'content': [{'end': 2776.494, 'text': 'Your problem was that you just never had a fabulous company.', 'start': 2771.951, 'duration': 4.543}, {'end': 2777.755, 'text': 'It was the fabulous companies.', 'start': 2776.514, 'duration': 1.241}, {'end': 2789.562, 'text': 'The big difference that has occurred at that time, it was I think something like 2005.', 'start': 2780.136, 'duration': 9.426}, {'end': 2802.945, 'text': 'Between 1985 and 2005, the 20 year time period, the Japanese market share had dropped 20%, 20 points.', 'start': 2789.562, 'duration': 13.383}, {'end': 2805.985, 'text': 'And the American market share had gone up 20 points.', 'start': 2803.485, 'duration': 2.5}], 'summary': 'From 1985 to 2005, japanese market share dropped 20%, while american market share rose by 20 points.', 'duration': 34.034, 'max_score': 2771.951, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE2771951.jpg'}, {'end': 3008.082, 'src': 'embed', 'start': 2972.769, 'weight': 7, 'content': [{'end': 2985.138, 'text': 'I often compare, I am a student of the Second World War, the main battles and so on.', 'start': 2972.769, 'duration': 12.369}, {'end': 2999.4, 'text': 'I often compare the competitive battles the TSMC goes through with the competitors, compare them with the battles in the Second World War.', 'start': 2985.158, 'duration': 14.242}, {'end': 3003.381, 'text': 'Stalingrad and all that stuff.', 'start': 3000.2, 'duration': 3.181}, {'end': 3006.101, 'text': "Stalingrad, that's a tough one to start with.", 'start': 3003.581, 'duration': 2.52}, {'end': 3008.082, 'text': 'The siege of Leningrad.', 'start': 3006.221, 'duration': 1.861}], 'summary': "Tsmc's competitive battles likened to second world war battles", 'duration': 35.313, 'max_score': 2972.769, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE2972769.jpg'}], 'start': 1808.71, 'title': 'Semiconductor industry evolution', 'summary': "Covers morris's engineering career, tsmc's journey in taiwan, securing investments, and the evolution of the semiconductor industry, including market share changes and leadership influences.", 'chapters': [{'end': 1998.766, 'start': 1808.71, 'title': 'Early career in engineering and transition to semiconductor industry', 'summary': "Discusses morris's transition from harvard to mit, his interest in engineering and subsequent switch to work at sylvania, where the general manager highlighted production and sales challenges.", 'duration': 190.056, 'highlights': ["Morris's transition from Harvard to MIT and his interest in engineering and subsequent switch to work at Sylvania.", "The general manager's comment at Sylvania about production and sales challenges faced by the company."]}, {'end': 2343.459, 'start': 2002.448, 'title': "Tsmc's semiconductor journey in taiwan", 'summary': "Discusses tsmc's journey in taiwan, including the challenges of being two generations behind in semiconductor technology, the government's role in launching tsmc, and the importance of securing an anchor investor for the company's launch.", 'duration': 341.011, 'highlights': ['TSMC started with semiconductor technology that was two generations behind the current technology, but managed to catch up in the first 10 years of its establishment. Despite starting with technology two generations behind, TSMC caught up with the current technology within the first 10 years of its establishment.', 'The government promised to be a 50% investor in TSMC, and it took considerable effort and patience to secure the remaining 50% from a multinational technology company. The government committed to being a 50% investor in TSMC, with the remaining 50% being secured after significant effort and patience in getting a multinational technology company as an investor.', "TSMC's journey began with the semiconductor development project initiated by the Premier of Taiwan in 1975, which led to the company starting with technology that was one generation behind when it was transferred to ITRI. TSMC's journey traces back to the semiconductor development project initiated by the Premier of Taiwan in 1975, leading to the company starting with technology one generation behind when it was transferred to ITRI."]}, {'end': 2639.833, 'start': 2343.459, 'title': 'Philips investment and taiwan business trips', 'summary': 'Details the challenges faced in securing investment from companies like intel and ti, and the success of securing 28% investment from philips and 48% from the taiwan government, involving multiple trips and negotiations with various businessmen and ministers.', 'duration': 296.374, 'highlights': ['Secured 28% investment from Philips and 48% from the Taiwan government. The speaker successfully secured an investment of 28% from Philips and 48% from the Taiwan government.', 'Engaged in multiple trips to Taiwan for presentations and negotiations. The speaker went on numerous trips to Taiwan, engaging in presentations and negotiations with businessmen and ministers to secure investments.', 'Challenges in securing investments from companies like Intel and TI. The speaker faced challenges in getting companies like Intel and TI to invest, despite multiple meetings and presentations.', 'Negotiated with various businessmen and ministers for investments. The speaker engaged in negotiations with businessmen and ministers in Taiwan to secure investments for the project.']}, {'end': 3049.565, 'start': 2639.853, 'title': 'Evolution of semiconductor industry', 'summary': 'Discusses the evolution of the semiconductor industry, highlighting the decline of the japanese market share by 20% between 1985 and 2005, while the american market share increased by 20%, with the rise of fabulous companies being a significant difference. it also touches on the impact of arts and literature on the leadership style and interests of the speaker.', 'duration': 409.712, 'highlights': ['The decline of the Japanese semiconductor market share by 20% between 1985 and 2005, while the American market share increased by 20%, underlining the significant shift in the industry.', 'The rise of fabulous companies, with all American fabulous companies going from zero to 20% market share during the 20-year period, indicating the impact of innovation and evolution on the industry.', "The impact of arts and literature on the speaker's leadership style and interests, including a keen interest in Chinese and English literature, classical music, and the lessons learned from outside reading benefiting the business experience.", "The comparison of competitive battles faced by TSMC with the battles in the Second World War, reflecting the speaker's approach to strategic thinking and decision-making.", "The reference to the Japanese commander's indecision during the naval battle of Midway, highlighting the negative impact of indecision in both war and leading companies."]}], 'duration': 1240.855, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE1808710.jpg', 'highlights': ['TSMC caught up with the current technology within the first 10 years of its establishment.', 'The government committed to being a 50% investor in TSMC, with the remaining 50% being secured after significant effort and patience in getting a multinational technology company as an investor.', "TSMC's journey traces back to the semiconductor development project initiated by the Premier of Taiwan in 1975, leading to the company starting with technology one generation behind when it was transferred to ITRI.", 'The speaker successfully secured an investment of 28% from Philips and 48% from the Taiwan government.', 'The speaker went on numerous trips to Taiwan, engaging in presentations and negotiations with businessmen and ministers to secure investments.', 'The decline of the Japanese semiconductor market share by 20% between 1985 and 2005, while the American market share increased by 20%, underlining the significant shift in the industry.', 'The rise of fabulous companies, with all American fabulous companies going from zero to 20% market share during the 20-year period, indicating the impact of innovation and evolution on the industry.', "The comparison of competitive battles faced by TSMC with the battles in the Second World War, reflecting the speaker's approach to strategic thinking and decision-making."]}, {'end': 4005.241, 'segs': [{'end': 3121.36, 'src': 'embed', 'start': 3049.605, 'weight': 2, 'content': [{'end': 3051.166, 'text': "That's right.", 'start': 3049.605, 'duration': 1.561}, {'end': 3056.13, 'text': 'So final question before we open up the floor.', 'start': 3053.227, 'duration': 2.903}, {'end': 3065.176, 'text': 'What advice would you give to the students who are here, who seek to have some impact, have a life that really achieves great things?', 'start': 3056.85, 'duration': 8.326}, {'end': 3068.519, 'text': 'And most of them will be in some engineering discipline.', 'start': 3065.477, 'duration': 3.042}, {'end': 3072.702, 'text': 'What advice would you give them? Learn and think, both are important.', 'start': 3068.859, 'duration': 3.843}, {'end': 3074.003, 'text': 'Both are important.', 'start': 3073.263, 'duration': 0.74}, {'end': 3082.849, 'text': 'Well, here I go to a Confucian statement.', 'start': 3077.525, 'duration': 5.324}, {'end': 3087.131, 'text': 'Learning and thinking are both important.', 'start': 3084.309, 'duration': 2.822}, {'end': 3094.644, 'text': "If you just learn and don't think, then you quickly become lost.", 'start': 3087.151, 'duration': 7.493}, {'end': 3102.708, 'text': "If you just think and don't learn, then you quickly run out of material to think.", 'start': 3096.365, 'duration': 6.343}, {'end': 3114.035, 'text': "Okay, let's open up the floor.", 'start': 3112.074, 'duration': 1.961}, {'end': 3116.197, 'text': 'We have 15 minutes or so for questions.', 'start': 3114.135, 'duration': 2.062}, {'end': 3120.719, 'text': 'And do we have mics or what do we have here, Jim? Okay.', 'start': 3117.457, 'duration': 3.262}, {'end': 3121.36, 'text': 'Or at least one.', 'start': 3120.739, 'duration': 0.621}], 'summary': 'Advice for students: learn and think, both important for achieving great things.', 'duration': 71.755, 'max_score': 3049.605, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE3049605.jpg'}, {'end': 3259.51, 'src': 'embed', 'start': 3172.932, 'weight': 0, 'content': [{'end': 3179.356, 'text': "Can TSMC standardize MEMS? Standardize MEMS-based technology, I guess, right? That's really the key.", 'start': 3172.932, 'duration': 6.424}, {'end': 3182.939, 'text': 'Standardize? Yeah, create a standard-based technology on which MEMS can be built.', 'start': 3179.376, 'duration': 3.563}, {'end': 3184.219, 'text': "That's what we hope to do.", 'start': 3182.979, 'duration': 1.24}, {'end': 3192.485, 'text': "In fact, that's true, isn't it? Mark is one of our co-CEOs.", 'start': 3185.8, 'duration': 6.685}, {'end': 3209.4, 'text': 'Yes And I really think that MEMS is a very major part of what we call, in general, the next big thing.', 'start': 3196.59, 'duration': 12.81}, {'end': 3214.942, 'text': 'The current big thing is all these smartphones and tablets, the mobile products.', 'start': 3210.46, 'duration': 4.482}, {'end': 3219.604, 'text': "What is the next big thing? Well, the next big thing, I don't know exactly what it is.", 'start': 3215.483, 'duration': 4.121}, {'end': 3226.587, 'text': "I guess it's probably the internet of things, the wearables and those things.", 'start': 3219.984, 'duration': 6.603}, {'end': 3235.511, 'text': "Whatever, yeah, I think it's very probably the internet of things and the wearables.", 'start': 3229.062, 'duration': 6.449}, {'end': 3240.392, 'text': 'Anyway, MEMS will play a big part in those.', 'start': 3237.409, 'duration': 2.983}, {'end': 3244.075, 'text': 'So we really have high hopes for MEMS.', 'start': 3240.732, 'duration': 3.343}, {'end': 3245.677, 'text': 'TSMC has high hopes for MEMS.', 'start': 3244.115, 'duration': 1.562}, {'end': 3249.04, 'text': 'Well, Morris, you did achieve this in the mobile industry.', 'start': 3245.757, 'duration': 3.283}, {'end': 3255.146, 'text': "In the beginning, there weren't standards, particularly for the analog side of it, and you needed analog to go into the mobile business.", 'start': 3249.06, 'duration': 6.086}, {'end': 3259.51, 'text': 'And you did become a leader in kind of creating a standardized platform that people could design on.', 'start': 3255.246, 'duration': 4.264}], 'summary': 'Tsmc aims to standardize mems-based technology for the next big thing, such as iot and wearables.', 'duration': 86.578, 'max_score': 3172.932, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE3172932.jpg'}, {'end': 3542.479, 'src': 'embed', 'start': 3504.64, 'weight': 5, 'content': [{'end': 3520.901, 'text': 'And then, of course, when the time came, when I started to set up TSMC, the premier, the second minister and the premier said they would support 50%.', 'start': 3504.64, 'duration': 16.261}, {'end': 3525.527, 'text': "They didn't know that it was gonna be 50% of 220 million.", 'start': 3520.901, 'duration': 4.626}, {'end': 3529.891, 'text': 'They thought it was a much smaller number than that.', 'start': 3527.749, 'duration': 2.142}, {'end': 3534.675, 'text': 'But they swallowed that also.', 'start': 3532.033, 'duration': 2.642}, {'end': 3535.875, 'text': 'So it was.', 'start': 3535.095, 'duration': 0.78}, {'end': 3537.556, 'text': "I'll bet they're happy they swallowed that.", 'start': 3535.875, 'duration': 1.681}, {'end': 3540.058, 'text': 'Oh, yeah.', 'start': 3537.696, 'duration': 2.362}, {'end': 3542.479, 'text': "Well, they're very happy now.", 'start': 3540.778, 'duration': 1.701}], 'summary': 'Tsmc received 50% support for 220 million setup, which was initially underestimated.', 'duration': 37.839, 'max_score': 3504.64, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE3504640.jpg'}, {'end': 3611.913, 'src': 'embed', 'start': 3569.534, 'weight': 3, 'content': [{'end': 3576.116, 'text': 'The question is below 28 nanometers, will we get any cost improvements in the price of per transistor?', 'start': 3569.534, 'duration': 6.582}, {'end': 3580.717, 'text': "Some people claim that's the end of the road in terms of price drops per transistor.", 'start': 3576.856, 'duration': 3.861}, {'end': 3595.031, 'text': 'I think it does become more difficult, but I think it will still happen.', 'start': 3587.984, 'duration': 7.047}, {'end': 3606.901, 'text': "Now, I think there's a controversy going on and whatever, but I would say that.", 'start': 3595.991, 'duration': 10.91}, {'end': 3611.913, 'text': 'it will continue to happen.', 'start': 3610.672, 'duration': 1.241}], 'summary': 'Below 28nm, cost improvements may still occur for transistors.', 'duration': 42.379, 'max_score': 3569.534, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE3569534.jpg'}, {'end': 3808.087, 'src': 'embed', 'start': 3779.739, 'weight': 6, 'content': [{'end': 3781.822, 'text': 'I represent the Fabless industry.', 'start': 3779.739, 'duration': 2.083}, {'end': 3785.728, 'text': 'We started a company, a semiconductor company in Connecticut.', 'start': 3781.882, 'duration': 3.846}, {'end': 3787.811, 'text': 'The name of it was Transwitch.', 'start': 3786.589, 'duration': 1.222}, {'end': 3789.513, 'text': 'We used your foundry.', 'start': 3788.011, 'duration': 1.502}, {'end': 3792.756, 'text': 'And it worked out beautifully.', 'start': 3791.175, 'duration': 1.581}, {'end': 3799.521, 'text': "It's a wonderful business model to have Fablus in your capabilities.", 'start': 3793.857, 'duration': 5.664}, {'end': 3802.683, 'text': "And as you point out, it's key to the industry itself.", 'start': 3799.721, 'duration': 2.962}, {'end': 3806.046, 'text': 'But I want to thank you and keep up your foundry.', 'start': 3802.743, 'duration': 3.303}, {'end': 3807.627, 'text': 'Thank you very much.', 'start': 3806.066, 'duration': 1.561}, {'end': 3808.087, 'text': 'Thank you.', 'start': 3807.707, 'duration': 0.38}], 'summary': "Transwitch, a semiconductor company, successfully utilized the foundry in connecticut. it's a wonderful business model for the fabless industry.", 'duration': 28.348, 'max_score': 3779.739, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE3779739.jpg'}, {'end': 3911.495, 'src': 'heatmap', 'start': 3850.168, 'weight': 0.95, 'content': [{'end': 3864.339, 'text': "And when Jensen refers to my last five years, my last five years being the CEO again of TSMC, actually, I didn't become CEO again at the age of 75,", 'start': 3850.168, 'duration': 14.171}, {'end': 3864.8, 'text': 'as you said.', 'start': 3864.339, 'duration': 0.461}, {'end': 3871.86, 'text': 'I became CEO again at the age of 78.', 'start': 3865.2, 'duration': 6.66}, {'end': 3884.825, 'text': "But anyway, last 10 or 11 years, well, actually 13 years, I think Sophie's support was most significant.", 'start': 3871.86, 'duration': 12.965}, {'end': 3890.147, 'text': 'Picking the right life partner is another important lesson one can learn in life.', 'start': 3885.225, 'duration': 4.922}, {'end': 3893.689, 'text': 'Well said, John.', 'start': 3890.227, 'duration': 3.462}, {'end': 3895.229, 'text': 'Well said.', 'start': 3894.669, 'duration': 0.56}, {'end': 3899.951, 'text': 'I have a question for you, Morris.', 'start': 3895.469, 'duration': 4.482}, {'end': 3905.091, 'text': "It's a non-technical and non-business question.", 'start': 3902.73, 'duration': 2.361}, {'end': 3911.495, 'text': 'How do you kick your smoking habit? I know you used to smoke when you were in graduate school.', 'start': 3905.792, 'duration': 5.703}], 'summary': 'Morris became ceo of tsmc at the age of 78, emphasizing the significance of a supportive life partner and the importance of overcoming smoking habit.', 'duration': 61.327, 'max_score': 3850.168, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE3850168.jpg'}], 'start': 3049.605, 'title': "Balancing learning and tsmc's vision", 'summary': "Emphasizes the importance of balancing learning and thinking in engineering, and discusses tsmc's vision for standardizing mems technology for the 'internet of things' and wearables, along with their collaboration in creating standardized platforms and potential cost improvements beyond 28 nanometers.", 'chapters': [{'end': 3121.36, 'start': 3049.605, 'title': 'Balancing learning and thinking', 'summary': 'Emphasizes the importance of both learning and thinking in achieving great things, particularly in an engineering discipline, as failing to strike a balance between the two can result in becoming lost or running out of material to think.', 'duration': 71.755, 'highlights': ['The importance of learning and thinking in achieving great things, particularly in an engineering discipline.', 'Emphasizes the consequences of failing to strike a balance between learning and thinking, as it can lead to becoming lost or running out of material to think.']}, {'end': 3240.392, 'start': 3129.113, 'title': "Tsmc's vision for mems", 'summary': "Discusses how tsmc aims to standardize mems technology to be a major part of the upcoming 'internet of things' and wearables.", 'duration': 111.279, 'highlights': ["TSMC aims to standardize MEMS technology to be a major part of the upcoming 'Internet of Things' and wearables.", "MEMS industry conditions akin to TSMC's founding era.", "MEMS expected to play a significant role in the 'Internet of Things' and wearables."]}, {'end': 3779.279, 'start': 3240.732, 'title': 'Tsmc and mems collaboration', 'summary': "Discusses tsmc's collaboration in creating standardized platforms for the mobile industry, unique government support for tsmc's establishment, and the potential for cost improvements beyond 28 nanometers.", 'duration': 538.547, 'highlights': ["TSMC collaborated to create standardized platforms for the mobile industry, becoming a leader in the analog side, enabling design on a standardized platform. TSMC's leadership in creating standardized platforms for the mobile industry.", "The Taiwan government provided substantial support for TSMC's establishment, committing to support 50% of the setup costs, which amounted to 220 million. Unique government support for TSMC's establishment.", 'The potential for cost improvements beyond 28 nanometers, with a likelihood of lower cost transistors, although at a reduced rate compared to previous advancements. The potential for cost improvements beyond 28 nanometers.']}, {'end': 4005.241, 'start': 3779.739, 'title': 'Fabless industry and personal anecdotes', 'summary': 'Discusses the significance of the fabless industry, expressing gratitude for successful collaboration and emphasizes the importance of personal support, with a mention of a smoking habit and its effects on health and mood.', 'duration': 225.502, 'highlights': ['The speaker expresses gratitude for the successful collaboration with a semiconductor company in Connecticut, emphasizing the significance of the fabless industry.', 'The speaker highlights the importance of personal support, specifically acknowledging the support of Sophie in the last 10 or 11 years and the significance of choosing the right life partner.', 'Anecdotal discussion about pipe smoking and its potential impact on health and mood, including a claim about pipe smokers living longer than non-smokers.']}], 'duration': 955.636, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE3049605.jpg', 'highlights': ["TSMC aims to standardize MEMS technology for the 'Internet of Things' and wearables.", 'TSMC collaborated to create standardized platforms for the mobile industry, becoming a leader in the analog side.', 'The importance of balancing learning and thinking in engineering discipline.', 'The potential for cost improvements beyond 28 nanometers.', "MEMS expected to play a significant role in the 'Internet of Things' and wearables.", "The Taiwan government provided substantial support for TSMC's establishment, committing to support 50% of the setup costs.", 'The speaker expresses gratitude for the successful collaboration with a semiconductor company in Connecticut.', 'Emphasizes the consequences of failing to strike a balance between learning and thinking.']}, {'end': 4424.72, 'segs': [{'end': 4034.258, 'src': 'embed', 'start': 4006.262, 'weight': 0, 'content': [{'end': 4009.904, 'text': 'Now, everybody knows, you know, these data integrated circuits process.', 'start': 4006.262, 'duration': 3.642}, {'end': 4014.447, 'text': 'you know, the circuit design complex is getting higher and higher, so the process is more complicated.', 'start': 4009.904, 'duration': 4.543}, {'end': 4020.27, 'text': 'But at the same time, the consumer electronics side are demanding, you know, faster time to market,', 'start': 4015.027, 'duration': 5.243}, {'end': 4022.812, 'text': 'being able to deliver a product in a shorter life cycle.', 'start': 4020.27, 'duration': 2.542}, {'end': 4027.835, 'text': 'So, in your view, how do you or you know what would be the challenge facing forward,', 'start': 4022.872, 'duration': 4.963}, {'end': 4031.637, 'text': 'in balance out these two different requirements that are coming in the?', 'start': 4027.835, 'duration': 3.802}, {'end': 4032.078, 'text': "I'm sorry.", 'start': 4031.637, 'duration': 0.441}, {'end': 4034.258, 'text': 'John, maybe you can.', 'start': 4033.078, 'duration': 1.18}], 'summary': 'Challenges of balancing complex circuit design with faster time to market for consumer electronics.', 'duration': 27.996, 'max_score': 4006.262, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE4006262.jpg'}, {'end': 4104.462, 'src': 'embed', 'start': 4046.622, 'weight': 1, 'content': [{'end': 4050.704, 'text': "And yet there's demand to deliver products in ever shorter periods of time.", 'start': 4046.622, 'duration': 4.082}, {'end': 4066.629, 'text': 'How do you see those two really meshing together and being resolved? I think that there is a tendency that the fabulous companies are consolidating.', 'start': 4051.104, 'duration': 15.525}, {'end': 4074.592, 'text': "I think there'll be fewer in five years or 10 years.", 'start': 4066.689, 'duration': 7.903}, {'end': 4080.734, 'text': 'I think some of them will be acquired by others.', 'start': 4075.812, 'duration': 4.922}, {'end': 4083.605, 'text': "So do you think we'll see a model.", 'start': 4082.364, 'duration': 1.241}, {'end': 4085.325, 'text': 'Jensen will be acquiring people right?', 'start': 4083.605, 'duration': 1.72}, {'end': 4086.426, 'text': "Yeah, he'll be buying people right?", 'start': 4085.345, 'duration': 1.081}, {'end': 4087.787, 'text': 'I mean, will a model emerge??', 'start': 4086.666, 'duration': 1.121}, {'end': 4096.291, 'text': 'I mean, if you look at how Intel does design, they have multiple teams working, sort of in a leapfrog fashion, one after the other,', 'start': 4087.807, 'duration': 8.484}, {'end': 4100.332, 'text': "because the design takes so long, and perhaps we'll see more of that emerge over time.", 'start': 4096.291, 'duration': 4.041}, {'end': 4102.913, 'text': 'Yeah We have one more question.', 'start': 4101.173, 'duration': 1.74}, {'end': 4104.462, 'text': 'Hi, Dr. Chen.', 'start': 4103.962, 'duration': 0.5}], 'summary': 'Expect consolidation in the industry with fewer companies and more acquisitions over the next 5-10 years.', 'duration': 57.84, 'max_score': 4046.622, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE4046622.jpg'}, {'end': 4237.081, 'src': 'embed', 'start': 4188.519, 'weight': 3, 'content': [{'end': 4192.261, 'text': 'but I decided I would not want to be the CEO of General Instrument.', 'start': 4188.519, 'duration': 3.742}, {'end': 4198.106, 'text': 'So I was now at a crossroads.', 'start': 4193.523, 'duration': 4.583}, {'end': 4210.055, 'text': "I was in a company when I really where I really didn't want to be the CEO.", 'start': 4199.166, 'duration': 10.889}, {'end': 4231.779, 'text': 'Now, at that time, Taiwan began to beckon, so I decided that that would be a good It was a risk, but I was 54 years old.', 'start': 4211.876, 'duration': 19.903}, {'end': 4237.081, 'text': 'I felt I could still afford to take a risk.', 'start': 4232.419, 'duration': 4.662}], 'summary': 'At 54, i took a risk by not pursuing ceo role at general instrument and opted for taiwan opportunities.', 'duration': 48.562, 'max_score': 4188.519, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE4188519.jpg'}, {'end': 4315.603, 'src': 'embed', 'start': 4283.194, 'weight': 4, 'content': [{'end': 4290.115, 'text': 'But still, I did have a financial independence, so I decided to take a risk.', 'start': 4283.194, 'duration': 6.921}, {'end': 4295.437, 'text': 'And that road less taken is what turned you into an engineering hero.', 'start': 4291.756, 'duration': 3.681}, {'end': 4297.457, 'text': "I think it's really remarkable.", 'start': 4295.817, 'duration': 1.64}, {'end': 4298.478, 'text': 'Thank you.', 'start': 4298.238, 'duration': 0.24}, {'end': 4309.822, 'text': 'One more really quick question.', 'start': 4308.081, 'duration': 1.741}, {'end': 4311.822, 'text': "I hope it's a good one.", 'start': 4311.042, 'duration': 0.78}, {'end': 4313.343, 'text': 'I hope to.', 'start': 4312.882, 'duration': 0.461}, {'end': 4315.603, 'text': 'Segueing from your point about the CEO.', 'start': 4314.003, 'duration': 1.6}], 'summary': 'Took a risk for financial independence and became an engineering hero.', 'duration': 32.409, 'max_score': 4283.194, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE4283194.jpg'}, {'end': 4423.738, 'src': 'heatmap', 'start': 4386.241, 'weight': 1, 'content': [{'end': 4399.613, 'text': "So I'd like to just finish up by telling Morris that those of you who have been outside the back of this room and gone to the right will have seen a wall that has plaques like this on it for each of the engineering heroes", 'start': 4386.241, 'duration': 13.372}, {'end': 4403.957, 'text': 'And so this is a replica for Morris of the plaque which is now hanging out there on the wall.', 'start': 4399.653, 'duration': 4.304}, {'end': 4408.2, 'text': "So I'd like to thank Morris and John and Jensen.", 'start': 4404.437, 'duration': 3.763}, {'end': 4410.682, 'text': 'This has been a thoroughly interesting conversation.', 'start': 4408.32, 'duration': 2.362}, {'end': 4415.006, 'text': 'There is a reception outside back for those of you here in the auditorium.', 'start': 4411.122, 'duration': 3.884}, {'end': 4418.208, 'text': "Those of you watching over the internet will have to presume that you aren't going to be here.", 'start': 4415.026, 'duration': 3.182}, {'end': 4423.738, 'text': 'Those of you who are here, please continue with us outside in the reception area.', 'start': 4419.65, 'duration': 4.088}], 'summary': 'A plaque replica was presented to morris, john, and jensen for their engineering contributions, followed by a reception.', 'duration': 37.497, 'max_score': 4386.241, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE4386241.jpg'}], 'start': 4006.262, 'title': 'Challenges in circuit design and transition to taiwan', 'summary': 'Discusses the challenges of balancing complexity in circuit design for consumer electronics, potential consolidation of semiconductor companies, and the decision to transition to taiwan driven by new challenges, financial independence, and engineering heroism at the age of 54.', 'chapters': [{'end': 4104.462, 'start': 4006.262, 'title': 'Challenges in complex circuit design', 'summary': 'Discusses the challenges of balancing the increasing complexity of circuit design with the demand for faster time to market in consumer electronics, and the potential consolidation of semiconductor companies.', 'duration': 98.2, 'highlights': ['The complexity of circuit design is increasing, while there is a demand for faster time to market in consumer electronics, posing a challenge in balancing the two requirements.', 'There is a potential trend of consolidation in the semiconductor industry, with fewer companies expected in the next five to ten years and a likelihood of acquisitions and mergers.', "Intel's approach of using multiple teams working in a leapfrog fashion due to the long design process may become more prevalent in the industry over time."]}, {'end': 4424.72, 'start': 4104.522, 'title': 'Transition to taiwan', 'summary': 'Discusses the decision to transition from a successful career in the us to taiwan, driven by the desire for new challenges, financial independence, and the opportunity to take a risk at the age of 54, ultimately leading to engineering heroism.', 'duration': 320.198, 'highlights': ['The decision to transition to Taiwan was driven by the desire for new challenges and the opportunity to take a risk at the age of 54, backed by financial independence from previous stock options. The speaker felt financially independent due to stock options from previous companies, allowing him to afford taking a risk at the age of 54.', 'The main job of a CEO in a reasonably big company is to bring the outside to the inside and maximize the inside performance to cope with the outside, focusing on customers, shareholders, and society. The main job of a CEO in a reasonably big company is to bring the outside to the inside and maximize the inside performance to cope with the outside, focusing on customers, shareholders, and society.', "The speaker's decision to transition to Taiwan ultimately led to becoming an engineering hero, representing the success of taking the road less taken. The decision to transition to Taiwan led to becoming an engineering hero, representing the success of taking the road less taken."]}], 'duration': 418.458, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/wEh3ZgbvBrE/pics/wEh3ZgbvBrE4006262.jpg', 'highlights': ['The complexity of circuit design is increasing, while there is a demand for faster time to market in consumer electronics, posing a challenge in balancing the two requirements.', 'There is a potential trend of consolidation in the semiconductor industry, with fewer companies expected in the next five to ten years and a likelihood of acquisitions and mergers.', "Intel's approach of using multiple teams working in a leapfrog fashion due to the long design process may become more prevalent in the industry over time.", 'The decision to transition to Taiwan was driven by the desire for new challenges and the opportunity to take a risk at the age of 54, backed by financial independence from previous stock options.', "The speaker's decision to transition to Taiwan ultimately led to becoming an engineering hero, representing the success of taking the road less taken."]}], 'highlights': ["Morris Chang's pioneering of the foundry business model at TSMC has resulted in over $30 billion in sales, a thousand customers, and a pivotal role in increasing fabless companies from 25 to 400-500 within 10 years, shaping Taiwan's corporate governance and business model.", "TSMC's role in increasing fabless companies from 25 to 400-500 within 10 years.", "TSMC's approach of being a platform company instead of a product company is considered one of the most sustainable semiconductor manufacturing business models going forward.", "TSMC's unique approach of focusing on being a platform company rather than a product company has been identified as one of the most sustainable semiconductor manufacturing business models for the future.", "TSMC's emphasis on integrity and trust as the foundation of their platform company model has been crucial to building a reliable ecosystem in the semiconductor industry.", "Morris' career and TSMC's strategies offer a valuable case study for individuals aspiring to start companies and build impactful products, serving as an invaluable lesson in the industrial revolution.", "TSMC's influence on Taiwan's corporate governance and business model with a focus on R&D and manufacturing.", 'The innovative business model of TSMC, initially seen as a solution looking for a problem, eventually became a platform that revolutionized the industry.', "TSMC aims to standardize MEMS technology for the 'Internet of Things' and wearables.", "MEMS expected to play a significant role in the 'Internet of Things' and wearables.", 'The complexity of circuit design is increasing, while there is a demand for faster time to market in consumer electronics, posing a challenge in balancing the two requirements.', 'There is a potential trend of consolidation in the semiconductor industry, with fewer companies expected in the next five to ten years and a likelihood of acquisitions and mergers.', 'The decision to transition to Taiwan was driven by the desire for new challenges and the opportunity to take a risk at the age of 54, backed by financial independence from previous stock options.']}