title
What Is Digital Marketing? | Digital Marketing Tutorial For Beginners | Edureka

description
🔥 Edureka Digital Marketing Course (Use Code "𝐘𝐎𝐔𝐓𝐔𝐁𝐄𝟐𝟎"): https://www.edureka.co/digital-marketing This Edureka "What is Digital Marketing" video will help you with the basic concepts of Digital Marketing (Blog: https://www.edureka.co/blog/what-is-digital-marketing/) and how to build your career in this field. Below are the topics covered in this Digital Marketing Tutorial For Beginners: 2:19 Evolution of Digital Marketing 7:06 What is Digital Marketing? 8:23 Why Digital Marketing? 9:45 Scope of Digital Marketing 12:57 Types of Digital Marketing 20:21 Challenges Subscribe to our Edureka YouTube channel to get video updates every day: http://bit.ly/2CUKdiI #edureka #EdurekaDigitalMarketing #WhatIsDigitalMarketing #DigitalMarketingEdureka #EdurekaTraining ----------------------------------------------------------------- Topics Covered in the Post Graduate Program: Consumer Segmentation Consumer Marketing Online Reputation Management Performance Marketing Web Analytics Search Engine Marketing Social Media Marketing Mobile Marketing Affiliate Marketing Channel Marketing Influencer Marketing ----------------------------------------------------------------- Who is this program for? Freshers looking to make a career in Digital Marketing Entrepreneurs looking to get an in-depth understanding of Digital Marketing Manager/ Executives looking to upgrade their skills in Digital Marketing ------------------------------------------------------------------- 100% Placement Guarantee. By Edureka. For Online Training and Certification, Please write back to us at sales@edureka.co or call us at IND: 9606058406 / US: 18338555775 (toll-free) for more information. Facebook: https://www.facebook.com/edurekaIN/ Twitter: https://twitter.com/edurekain LinkedIn: https://www.linkedin.com/company/edureka

detail
{'title': 'What Is Digital Marketing? | Digital Marketing Tutorial For Beginners | Edureka', 'heatmap': [{'end': 827.991, 'start': 791.204, 'weight': 0.915}, {'end': 901.14, 'start': 828.826, 'weight': 0.778}], 'summary': "This tutorial covers the evolution, importance, and strategies of digital marketing, highlighting its integral role in today's business world and the significant job opportunities, with over 100 million people using social media regularly and a job opportunity increase from 1.5 lakh in 2016 to close to 8 lakh in the first quarter of 2017.", 'chapters': [{'end': 136.791, 'segs': [{'end': 58.079, 'src': 'embed', 'start': 11.561, 'weight': 0, 'content': [{'end': 12.322, 'text': 'Hello everyone.', 'start': 11.561, 'duration': 0.761}, {'end': 19.626, 'text': 'This is Vaishnavi from Edureka and I welcome you all to this interesting session on what is digital marketing?', 'start': 12.662, 'duration': 6.964}, {'end': 26.631, 'text': 'over the past few decades, marketing has had to keep up and content with leaps in technology and our relationship to it.', 'start': 19.626, 'duration': 7.005}, {'end': 36.378, 'text': "ever since, in today's world, where the internet is entwined with everything we do, the importance of digital marketing has become very clear.", 'start': 26.631, 'duration': 9.747}, {'end': 41.053, 'text': 'It has also become an integral part of what business means to its customers.', 'start': 36.992, 'duration': 4.061}, {'end': 46.095, 'text': 'So this video will help you learn about digital marketing on the whole.', 'start': 41.614, 'duration': 4.481}, {'end': 49.676, 'text': "but before we get started, let's take a quick look at the agenda for today's topic.", 'start': 46.095, 'duration': 3.581}, {'end': 58.079, 'text': "So first of all, I'll be talking about the evolution of digital marketing in this topic will understand how digital marketing came into existence.", 'start': 50.216, 'duration': 7.863}], 'summary': 'Digital marketing has become integral to business, entwined with technology and internet, impacting customer relationship.', 'duration': 46.518, 'max_score': 11.561, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI11561.jpg'}, {'end': 103.16, 'src': 'embed', 'start': 78.247, 'weight': 1, 'content': [{'end': 86.148, 'text': "We have why do we need digital marketing? So in this topic, you'll understand why exactly digital marketing is required next up.", 'start': 78.247, 'duration': 7.901}, {'end': 88.469, 'text': 'We have the scope of digital marketing.', 'start': 86.208, 'duration': 2.261}, {'end': 94.476, 'text': 'As you all know scope of any technology or any programming language is very much important.', 'start': 89.233, 'duration': 5.243}, {'end': 103.16, 'text': "So we'll be discussing about its scope and we'll take a look at the different types, where you'll be understanding about SEO, content marketing,", 'start': 95.036, 'duration': 8.124}], 'summary': 'Understanding the importance and scope of digital marketing, including seo and content marketing.', 'duration': 24.913, 'max_score': 78.247, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI78247.jpg'}], 'start': 11.561, 'title': 'Understanding digital marketing', 'summary': "Introduces the evolution, definition, importance, scope, and challenges of digital marketing, emphasizing its integral role in today's business world.", 'chapters': [{'end': 136.791, 'start': 11.561, 'title': 'Understanding digital marketing', 'summary': "Introduces the evolution, definition, importance, scope, and challenges of digital marketing, emphasizing its integral role in today's business world.", 'duration': 125.23, 'highlights': ["The importance of digital marketing has become very clear in today's world, where the internet is entwined with everything we do.", 'The session covers the evolution of digital marketing, its definition, the medians through which digital marketing can be achieved, the necessity of digital marketing, its scope, including different types such as SEO, content marketing, and paid marketing, and the challenges faced while working on digital marketing.', "The video emphasizes the integral part of digital marketing in the business world, and encourages viewers to subscribe to Edureka's YouTube channel for updates on trending technologies and consider online certification training in digital marketing."]}], 'duration': 125.23, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI11561.jpg', 'highlights': ['The session covers the evolution, definition, importance, scope, and challenges of digital marketing.', "The importance of digital marketing is evident in today's internet-centric world.", 'The video emphasizes the integral role of digital marketing in the business world.']}, {'end': 559.706, 'segs': [{'end': 236.207, 'src': 'embed', 'start': 211.576, 'weight': 2, 'content': [{'end': 217.439, 'text': 'the lesser did they know that digital marketing would create a revolutionary in the field of marketing.', 'start': 211.576, 'duration': 5.863}, {'end': 228.042, 'text': 'As the number of users increase, the landscape evolved from email to search engines like Archie, Yahoo, Google, e-commerce sites like Amazon,', 'start': 218.075, 'duration': 9.967}, {'end': 229.723, 'text': 'eBay and many more.', 'start': 228.042, 'duration': 1.681}, {'end': 236.207, 'text': 'and also the better starting point for the history of digital marketing was in the year 1990..', 'start': 229.723, 'duration': 6.484}], 'summary': 'Digital marketing revolutionized the field, with a history starting in 1990.', 'duration': 24.631, 'max_score': 211.576, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI211576.jpg'}, {'end': 357.716, 'src': 'embed', 'start': 333.469, 'weight': 4, 'content': [{'end': 342.013, 'text': 'Spotify was launched in the year 2008 and Google launches its first real-time search engine results in the year 2009,', 'start': 333.469, 'duration': 8.544}, {'end': 348.197, 'text': 'and WhatsApp was also launched in the year 2010,, which I think this application is used by most of them.', 'start': 342.013, 'duration': 6.184}, {'end': 351.979, 'text': 'WhatsApp is also a platform for digital marketing.', 'start': 348.797, 'duration': 3.182}, {'end': 357.716, 'text': 'In the year 2011, a Google Plus and Google Panda was launched.', 'start': 352.674, 'duration': 5.042}], 'summary': 'Spotify, google, and whatsapp were launched in 2008, 2009, and 2010 respectively, with a focus on digital marketing.', 'duration': 24.247, 'max_score': 333.469, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI333469.jpg'}, {'end': 406.95, 'src': 'embed', 'start': 379.139, 'weight': 3, 'content': [{'end': 385.522, 'text': "Year by year, you can see that they've come across so many challenges and they've discovered so many new things.", 'start': 379.139, 'duration': 6.383}, {'end': 394.825, 'text': 'the mass adoption of the internet into everyday life is the single biggest event that has affected marketing over the last few decades.', 'start': 385.522, 'duration': 9.303}, {'end': 401.588, 'text': 'Although early desktop publishing software in the first PCs caused search in print marketing,', 'start': 395.646, 'duration': 5.942}, {'end': 406.95, 'text': 'in the year 1980s the computers were a little more than glorified typewriter.', 'start': 401.588, 'duration': 5.362}], 'summary': 'Mass adoption of the internet has revolutionized marketing, overcoming challenges and discovering new opportunities.', 'duration': 27.811, 'max_score': 379.139, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI379139.jpg'}, {'end': 549.102, 'src': 'embed', 'start': 522.203, 'weight': 0, 'content': [{'end': 528.028, 'text': 'And also you can get creative and experiment with every little aspect of the marketing campaign.', 'start': 522.203, 'duration': 5.825}, {'end': 533.52, 'text': 'But when you compare this with the traditional way of marketing, this is impossible.', 'start': 528.678, 'duration': 4.842}, {'end': 538.963, 'text': 'guys, the tasks that you can complete online cannot be done with the help of traditional marketing.', 'start': 533.52, 'duration': 5.443}, {'end': 545.486, 'text': 'So the traditional marketing forms would be printing ads phone communication and also physical marketing.', 'start': 539.483, 'duration': 6.003}, {'end': 549.102, 'text': 'Now say if you want to start off your business and you want to promote them.', 'start': 546.221, 'duration': 2.881}], 'summary': 'Online marketing allows for more creativity and broader tasks compared to traditional marketing like printing ads and phone communication.', 'duration': 26.899, 'max_score': 522.203, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI522203.jpg'}], 'start': 137.371, 'title': 'Evolution of digital marketing', 'summary': 'Discusses the evolution and impact of digital marketing, citing that over 100 million people use social media regularly, and traditional marketing platforms are expected to be replaced by digital marketing. it also explores the milestones and evolution of digital marketing, from the first clickable web advertisement in 1993 to the rise of major platforms like google, facebook, youtube, and whatsapp, highlighting the growth of internet users from 16 to 70 million and the definition and necessity of digital marketing.', 'chapters': [{'end': 261.476, 'start': 137.371, 'title': 'Evolution of digital marketing', 'summary': 'Discusses the evolution and impact of digital marketing, citing that over 100 million people use social media regularly, and traditional marketing platforms are expected to be replaced by digital marketing.', 'duration': 124.105, 'highlights': ['Over 100 million people use social media regularly. The chapter mentions that there are more than hundred million people who use social media on a regular basis.', 'Digital marketing is the promoting of products over the internet or any form of electronic media. The definition of digital marketing is explained as the promoting of products over the internet or any form of electronic media.', 'The evolution of digital marketing from email to search engines to e-commerce sites is discussed. The evolution of digital marketing is traced from email to search engines like Archie, Yahoo, Google, and e-commerce sites like Amazon, eBay, and many more.', "The term 'digital marketing' was first used in the launch of Archie, the first search engine in 1990. The term 'digital marketing' was first used in the launch of Archie, the first search engine in 1990, marking a significant milestone in the history of digital marketing."]}, {'end': 559.706, 'start': 261.476, 'title': 'Evolution of digital marketing', 'summary': 'Discusses the milestones and evolution of digital marketing, from the first clickable web advertisement in 1993 to the rise of major platforms like google, facebook, youtube, and whatsapp, highlighting the growth of internet users from 16 to 70 million and the definition and necessity of digital marketing.', 'duration': 298.23, 'highlights': ['The mass adoption of the internet into everyday life is the single biggest event that has affected marketing over the last few decades. The rapid increase in internet users from 16 to 70 million is highlighted as the significant event impacting marketing over the past few decades.', 'The birth of major digital platforms like Google, Facebook, YouTube, and WhatsApp played a crucial role in the evolution of digital marketing. The launch of major platforms like Google, Facebook, YouTube, and WhatsApp is emphasized as pivotal in the evolution of digital marketing.', 'The definition and necessity of digital marketing, encompassing various online marketing tactics, are explained, emphasizing its role in promoting products or brands using electronic devices or the internet. The definition of digital marketing as encompassing various online tactics and its necessity in promoting products or brands using electronic devices or the internet is highlighted.']}], 'duration': 422.335, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI137371.jpg', 'highlights': ['Over 100 million people use social media regularly.', 'The mass adoption of the internet into everyday life is the single biggest event that has affected marketing over the last few decades.', 'The evolution of digital marketing from email to search engines to e-commerce sites is discussed.', 'The birth of major digital platforms like Google, Facebook, YouTube, and WhatsApp played a crucial role in the evolution of digital marketing.', "The term 'digital marketing' was first used in the launch of Archie, the first search engine in 1990."]}, {'end': 777.796, 'segs': [{'end': 629.906, 'src': 'embed', 'start': 602.211, 'weight': 3, 'content': [{'end': 613.742, 'text': 'which is also known as data-driven marketing and operates over the digital platform that is the internet for the introduction and promotion of various goods and services.', 'start': 602.211, 'duration': 11.531}, {'end': 620.588, 'text': 'the future of digital marketing is booming, not just in one particular country, but all parts of the world.', 'start': 613.742, 'duration': 6.846}, {'end': 629.906, 'text': 'In the year 2016 the industry was taken by surprise with over 1.5 lakh job opportunities in the digital marketing domain.', 'start': 621.278, 'duration': 8.628}], 'summary': 'Digital marketing is booming globally, offering over 1.5 lakh job opportunities in 2016.', 'duration': 27.695, 'max_score': 602.211, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI602211.jpg'}, {'end': 692.048, 'src': 'embed', 'start': 647.791, 'weight': 0, 'content': [{'end': 654.215, 'text': 'Now digital marketing industry is at its peak and the moment due to many reasons are these points.', 'start': 647.791, 'duration': 6.424}, {'end': 658.998, 'text': 'It is flexible since the entire work can be done on the internet.', 'start': 654.996, 'duration': 4.002}, {'end': 661.28, 'text': 'There is no restriction of a particular place.', 'start': 659.018, 'duration': 2.262}, {'end': 667.364, 'text': "It doesn't matter if you are at office or you're at home, even if you are at your native or any place.", 'start': 661.68, 'duration': 5.684}, {'end': 673.728, 'text': "all you need to do is have a device that is connected to the internet, and then you're sorted, and it is very easy.", 'start': 667.364, 'duration': 6.364}, {'end': 677.459, 'text': 'Accessing the digital media is no rocket science guys.', 'start': 674.537, 'duration': 2.922}, {'end': 685.986, 'text': 'It is just a piece of cake the newest of all the users used to take a minimum of few days to learn how to operate the digital media.', 'start': 677.64, 'duration': 8.346}, {'end': 689.129, 'text': 'This is purely a user-friendly medium.', 'start': 686.527, 'duration': 2.602}, {'end': 692.048, 'text': 'It also has high engagement ratio.', 'start': 690.046, 'duration': 2.002}], 'summary': 'Digital marketing offers flexibility and high engagement, accessible from anywhere with internet connection.', 'duration': 44.257, 'max_score': 647.791, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI647791.jpg'}, {'end': 777.796, 'src': 'embed', 'start': 753.762, 'weight': 2, 'content': [{'end': 762.184, 'text': 'an advertiser running a social media campaign can easily measure the performance of the campaign in real time without waiting for long intervals.', 'start': 753.762, 'duration': 8.422}, {'end': 768.885, 'text': "You don't have to wait for any of the results that you're looking for the result generation is very easy.", 'start': 762.904, 'duration': 5.981}, {'end': 777.796, 'text': "So these are the major reasons or the scope where digital marketing is required now that you've understood about the scope of digital marketing.", 'start': 769.511, 'duration': 8.285}], 'summary': 'Social media campaigns offer real-time performance measurement, eliminating long waits for results, making digital marketing essential.', 'duration': 24.034, 'max_score': 753.762, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI753762.jpg'}], 'start': 560.247, 'title': 'The importance of mastering digital marketing', 'summary': "Emphasizes the growing significance of mastering digital marketing, citing a job opportunity increase from 1.5 lakh in 2016 to close to 8 lakh in the first quarter of 2017, and the industry's flexible and user-friendly nature, making it an attractive career choice for professionals.", 'chapters': [{'end': 692.048, 'start': 560.247, 'title': 'Importance of mastering digital marketing', 'summary': 'Emphasizes the growing importance of mastering digital marketing, citing the significant increase in job opportunities from 1.5 lakh in 2016 to close to 8 lakh in the first quarter of 2017, and the flexible and user-friendly nature of the industry.', 'duration': 131.801, 'highlights': ['The digital marketing industry witnessed a substantial increase in job opportunities, from over 1.5 lakh in 2016 to close to 8 lakh in the first quarter of 2017, indicating a significant growth trend.', 'Digital marketing is a flexible and user-friendly medium, allowing work to be done from any location with internet access, making it accessible and easy to operate for users.', 'Digital marketing, also known as data-driven marketing, operates over the internet for the introduction and promotion of various goods and services, with a high engagement ratio.']}, {'end': 777.796, 'start': 692.448, 'title': 'Digital marketing: scope and opportunities', 'summary': 'Discusses the increasing dominance of digital marketing over traditional media, the surge in job opportunities within the digital marketing field, and the immediate and measurable results it offers, making it an attractive career choice for professionals.', 'duration': 85.348, 'highlights': ['The career scope in digital marketing seems very attractive to masses, with a massive number of job opportunities available due to high user engagement.', 'The employment sector has seen a major share of jobs generated by the digital marketing domain, making it a promising field for professionals.', 'Advertisers running social media campaigns can easily measure the performance of the campaign in real time, offering immediate and measurable results.']}], 'duration': 217.549, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI560247.jpg', 'highlights': ['The digital marketing industry witnessed a substantial increase in job opportunities, from over 1.5 lakh in 2016 to close to 8 lakh in the first quarter of 2017, indicating a significant growth trend.', 'The employment sector has seen a major share of jobs generated by the digital marketing domain, making it a promising field for professionals.', 'Advertisers running social media campaigns can easily measure the performance of the campaign in real time, offering immediate and measurable results.', 'Digital marketing is a flexible and user-friendly medium, allowing work to be done from any location with internet access, making it accessible and easy to operate for users.', 'The career scope in digital marketing seems very attractive to masses, with a massive number of job opportunities available due to high user engagement.', 'Digital marketing, also known as data-driven marketing, operates over the internet for the introduction and promotion of various goods and services, with a high engagement ratio.']}, {'end': 1179.378, 'segs': [{'end': 827.991, 'src': 'heatmap', 'start': 791.204, 'weight': 0.915, 'content': [{'end': 798.848, 'text': 'So the types of digital marketing include SEO email content social media and mobile.', 'start': 791.204, 'duration': 7.644}, {'end': 801.93, 'text': "So first we'll start off with learning about SEO.", 'start': 799.508, 'duration': 2.422}, {'end': 807.755, 'text': 'So what is SEO SEO is basically a search engine optimization.', 'start': 802.43, 'duration': 5.325}, {'end': 811.037, 'text': 'It is a process of optimizing content,', 'start': 808.315, 'duration': 2.722}, {'end': 818.924, 'text': 'technical setup and reach of your website so that your pages appear at the top of the search engine result for specific keywords.', 'start': 811.037, 'duration': 7.887}, {'end': 827.991, 'text': 'The ultimatum is to attract customers or visitors to your website when they search for products or services related to your business.', 'start': 819.624, 'duration': 8.367}], 'summary': 'Digital marketing types: seo, email, content, social media, and mobile. seo optimizes website to appear top in search results.', 'duration': 36.787, 'max_score': 791.204, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI791204.jpg'}, {'end': 901.14, 'src': 'heatmap', 'start': 828.826, 'weight': 0.778, 'content': [{'end': 837.896, 'text': 'SEO also enforces the need for user-friendly website, valuable and engaging content and credibility for other websites,', 'start': 828.826, 'duration': 9.07}, {'end': 845.884, 'text': 'and customers or the visitors are to recommend you by linking to your website or tagging you in their social media posts.', 'start': 837.896, 'duration': 7.988}, {'end': 856.025, 'text': 'So in order to generate traffic to your website, you can follow the procedures that are on-page SEO off-page SEO and technical SEO.', 'start': 846.44, 'duration': 9.585}, {'end': 862.228, 'text': 'So this on-page SEO focuses on the content that exists on the page on the website.', 'start': 856.505, 'duration': 5.723}, {'end': 867.15, 'text': 'If you want to research about a keyword for their search volume or the intent,', 'start': 862.808, 'duration': 4.342}, {'end': 872.813, 'text': 'you can answer questions for readers and rank higher on the search engine result pages.', 'start': 867.15, 'duration': 5.663}, {'end': 874.794, 'text': 'now, talking about off-page SEO.', 'start': 872.813, 'duration': 1.981}, {'end': 883.475, 'text': 'This SEO mainly focuses on all the activities that takes place off the page when looking to optimize your website.', 'start': 875.453, 'duration': 8.022}, {'end': 892.658, 'text': 'now, talking about technical SEO, this SEO mainly focuses on the back end of your website, like, for example, image compression,', 'start': 883.475, 'duration': 9.183}, {'end': 901.14, 'text': "CSS file optimization and structured data are the different forms of technical SEO that can increase your website's loading speed.", 'start': 892.658, 'duration': 8.482}], 'summary': 'Seo enforces user-friendly website, valuable content, and credibility to generate traffic through on-page, off-page, and technical seo.', 'duration': 72.314, 'max_score': 828.826, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI828826.jpg'}, {'end': 944.449, 'src': 'embed', 'start': 923.692, 'weight': 1, 'content': [{'end': 932.999, 'text': 'So content marketing denotes the creation and promotion of content assets in order to generate brand awareness, lead generation,', 'start': 923.692, 'duration': 9.307}, {'end': 935.181, 'text': 'traffic growth and customer interaction.', 'start': 932.999, 'duration': 2.182}, {'end': 944.449, 'text': 'So, if I say content marketing, the first thing that anybody would think of is creation of videos, writing, blogs and infographics.', 'start': 935.682, 'duration': 8.767}], 'summary': 'Content marketing generates brand awareness, leads, and traffic through videos, blogs, and infographics.', 'duration': 20.757, 'max_score': 923.692, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI923692.jpg'}, {'end': 1000.282, 'src': 'embed', 'start': 969.412, 'weight': 0, 'content': [{'end': 973.893, 'text': 'making videos is also one of the way in order to get your content to rank.', 'start': 969.412, 'duration': 4.481}, {'end': 976.469, 'text': 'Now talking about blog.', 'start': 974.688, 'duration': 1.781}, {'end': 986.474, 'text': 'writing and publishing article on a company blog will help you demonstrate the industry expertise and generate organic search traffic for your website.', 'start': 976.469, 'duration': 10.005}, {'end': 991.097, 'text': 'So this is exactly a how content marketing works.', 'start': 987.235, 'duration': 3.862}, {'end': 992.558, 'text': 'do note this, guys.', 'start': 991.097, 'duration': 1.461}, {'end': 1000.282, 'text': 'creating content and offering the relevant content helps your audience to take you as a valuable source of information.', 'start': 992.558, 'duration': 7.724}], 'summary': 'Creating videos and blog articles can boost organic search traffic and establish industry expertise.', 'duration': 30.87, 'max_score': 969.412, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI969412.jpg'}, {'end': 1118.238, 'src': 'embed', 'start': 1091.44, 'weight': 2, 'content': [{'end': 1102.007, 'text': 'So people these days mainly rely on the social networks in order to discover research and educate themselves about a brand before engaging with it.', 'start': 1091.44, 'duration': 10.567}, {'end': 1108.471, 'text': "So for marketers, it's not that tough to just post on Facebook or LinkedIn accounts.", 'start': 1102.567, 'duration': 5.904}, {'end': 1118.238, 'text': 'You should also weave social elements into every aspect of your marketing activities in order to create an opportunity for sharing.', 'start': 1109.112, 'duration': 9.126}], 'summary': 'Social networks are vital for brand research; integrate social elements into marketing for sharing.', 'duration': 26.798, 'max_score': 1091.44, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI1091440.jpg'}], 'start': 777.996, 'title': 'Digital marketing strategies', 'summary': 'Discusses digital marketing strategies, including seo, content marketing, paid search, social media marketing, and email marketing, emphasizing the importance of quality content and the effectiveness of videos in brand awareness and lead generation.', 'chapters': [{'end': 901.14, 'start': 777.996, 'title': 'Digital marketing types & seo basics', 'summary': 'Discusses the types of digital marketing including seo, and provides an overview of seo, emphasizing its importance for website visibility and traffic generation.', 'duration': 123.144, 'highlights': ['SEO is a process of optimizing content and technical setup to appear at the top of search engine results for specific keywords, aiming to attract customers to the website.', 'SEO involves on-page, off-page, and technical aspects to generate traffic through user-friendly website, valuable content, and credibility for recommendation.', "On-page SEO focuses on keyword research, providing answers to readers' questions, and ranking higher on search engine result pages.", "Off-page SEO involves activities off the page to optimize the website, while technical SEO focuses on the website's back end to increase loading speed."]}, {'end': 1179.378, 'start': 901.801, 'title': 'Digital marketing strategies', 'summary': 'Covers the key elements of digital marketing, including seo, content marketing, paid search, social media marketing, and email marketing, emphasizing the importance of quality content and the effectiveness of videos in brand awareness and lead generation.', 'duration': 277.577, 'highlights': ['Videos are highly effective in digital marketing, with 75% of marketers reporting better conversation rates compared to other marketing content. 75% of marketers say video conversation rates outperform other marketing content.', 'Content marketing involves the creation and promotion of content assets to generate brand awareness, lead generation, and traffic growth. Content marketing denotes the creation and promotion of content assets in order to generate brand awareness, lead generation, traffic growth and customer interaction.', 'Paid search, also known as pay-per-click advertising, offers visible, flexible, and effective options for organizations, allowing payment only when the ad is clicked. With paid search, organizations can pay only when their ad is clicked, and they can tailor ads to appear when specific search phrases are entered or targeted.', 'Email marketing is essential for communicating with the audience, promoting content, events, and discounts, and driving traffic to the website. Major companies use email marketing to communicate with their audience, promote contents, events, and discounts, and drive traffic to the website.', 'Social media marketing aims to promote brands and content on social media channels to increase brand awareness, drive relevant traffic, and generate potential results. Social media marketing promotes brands and content on social media channels to increase brand awareness, drive relevant traffic, and generate potential results.']}], 'duration': 401.382, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI777996.jpg', 'highlights': ['Videos are highly effective in digital marketing, with 75% of marketers reporting better conversation rates compared to other marketing content.', 'SEO involves on-page, off-page, and technical aspects to generate traffic through user-friendly website, valuable content, and credibility for recommendation.', 'Paid search, also known as pay-per-click advertising, offers visible, flexible, and effective options for organizations, allowing payment only when the ad is clicked.', 'Content marketing involves the creation and promotion of content assets to generate brand awareness, lead generation, and traffic growth.', 'Social media marketing aims to promote brands and content on social media channels to increase brand awareness, drive relevant traffic, and generate potential results.']}, {'end': 1406.205, 'segs': [{'end': 1314.095, 'src': 'embed', 'start': 1291.666, 'weight': 0, 'content': [{'end': 1300.711, 'text': "If they're looking for something that your business deals with, you can actually make a first point of contact and also follow up on their progress,", 'start': 1291.666, 'duration': 9.045}, {'end': 1303.492, 'text': 'and the next thing would be creating valuable content.', 'start': 1300.711, 'duration': 2.781}, {'end': 1310.693, 'text': 'Even if you have a small scale industry which has a good-looking website without valuable information,', 'start': 1304.148, 'duration': 6.545}, {'end': 1314.095, 'text': "your marketing won't deliver results as expected.", 'start': 1310.693, 'duration': 3.402}], 'summary': 'Making first contact and valuable content are crucial for effective marketing.', 'duration': 22.429, 'max_score': 1291.666, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI1291666.jpg'}, {'end': 1406.205, 'src': 'embed', 'start': 1382.36, 'weight': 1, 'content': [{'end': 1384.581, 'text': "So don't forget to like share and subscribe.", 'start': 1382.36, 'duration': 2.221}, {'end': 1386.281, 'text': "So that's it from my end guys.", 'start': 1385.001, 'duration': 1.28}, {'end': 1388.222, 'text': 'Thank you and happy learning.', 'start': 1386.822, 'duration': 1.4}, {'end': 1391.18, 'text': 'I hope you have enjoyed listening to this video.', 'start': 1389.059, 'duration': 2.121}, {'end': 1399.143, 'text': 'Please be kind enough to like it and you can comment any of your doubts and queries and we will reply them at the earliest.', 'start': 1391.54, 'duration': 7.603}, {'end': 1405.005, 'text': 'Do look out for more videos in our playlist and subscribe to Edureka channel to learn more.', 'start': 1399.523, 'duration': 5.482}, {'end': 1406.205, 'text': 'Happy learning!.', 'start': 1405.545, 'duration': 0.66}], 'summary': 'Encourages likes, shares, and subscribes. promotes edureka channel for more learning content.', 'duration': 23.845, 'max_score': 1382.36, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI1382360.jpg'}], 'start': 1180.039, 'title': 'Mobile marketing importance and challenges in digital marketing', 'summary': 'Discusses the integral role of mobile marketing in communication, the availability of various digital marketing types, and the challenges in digital marketing such as the need for an effective website, understanding buyer personas, and promoting content via social media.', 'chapters': [{'end': 1221.957, 'start': 1180.039, 'title': 'Mobile marketing importance', 'summary': 'Discusses the importance of mobile marketing, emphasizing its integral role in communication and the availability of various types of digital marketing, including social media and sms.', 'duration': 41.918, 'highlights': ['Mobile devices are becoming an integral part of our lives, emphasizing the importance of understanding effective communication on this channel.', 'Various types of digital marketing are available, including social media marketing applications that can be downloaded on mobile phones and SMS.', 'Finding the right method for your business is crucial for success in digital marketing.']}, {'end': 1406.205, 'start': 1222.337, 'title': 'Challenges in digital marketing', 'summary': 'Discusses the challenges in digital marketing, emphasizing the need for an effective website, understanding buyer personas, creating valuable content, and promoting content via platforms like social media.', 'duration': 183.868, 'highlights': ['Understanding the audience experience is a huge factor in the success of marketing efforts. The audience experience is crucial for marketing success, prompting the need for a professional website and a great user experience.', 'Creating valuable content targeted and relevant to buyer personas is essential for attracting the right visitors to the website. Valuable, targeted content is crucial for attracting the right visitors, as a good-looking website alone may not deliver expected marketing results without valuable information.', 'Promoting content through social media platforms like Facebook, Twitter, LinkedIn, YouTube, and email is essential for successful content distribution. Promoting content through various platforms like social media and email is crucial for effective content distribution, providing valuable ideas and content to the readers.']}], 'duration': 226.166, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/s7sUDQni0LI/pics/s7sUDQni0LI1180039.jpg', 'highlights': ['Various types of digital marketing are available, including social media marketing applications that can be downloaded on mobile phones and SMS.', 'Understanding the audience experience is crucial for marketing success, prompting the need for a professional website and a great user experience.', 'Promoting content through various platforms like social media and email is crucial for effective content distribution, providing valuable ideas and content to the readers.', 'Creating valuable content targeted and relevant to buyer personas is essential for attracting the right visitors to the website.']}], 'highlights': ['The digital marketing industry witnessed a substantial increase in job opportunities, from over 1.5 lakh in 2016 to close to 8 lakh in the first quarter of 2017, indicating a significant growth trend.', 'The session covers the evolution, definition, importance, scope, and challenges of digital marketing.', "The importance of digital marketing is evident in today's internet-centric world.", 'The video emphasizes the integral role of digital marketing in the business world.', 'Over 100 million people use social media regularly.', 'The mass adoption of the internet into everyday life is the single biggest event that has affected marketing over the last few decades.', 'Videos are highly effective in digital marketing, with 75% of marketers reporting better conversation rates compared to other marketing content.', 'SEO involves on-page, off-page, and technical aspects to generate traffic through user-friendly website, valuable content, and credibility for recommendation.', 'Paid search, also known as pay-per-click advertising, offers visible, flexible, and effective options for organizations, allowing payment only when the ad is clicked.', 'Content marketing involves the creation and promotion of content assets to generate brand awareness, lead generation, and traffic growth.', 'Social media marketing aims to promote brands and content on social media channels to increase brand awareness, drive relevant traffic, and generate potential results.']}