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Digital Marketing Full Course 2023 | Digital Marketing Course | Digital Marketing | Simplilearn

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🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=DigitalMarketingFullCourse2023-rXtaM3x7kHA&utm_medium=Descriptionff&utm_source=youtube 🔥Digital Marketing Masters Program (Discount Code - YTBE15): https://www.simplilearn.com/master-in-digital-marketing?utm_campaign=SCE-DmMasters&utm_medium=DescriptionFF&utm_source=youtube In this digital marketing course, we'll talk about what is digital marketing, SEO, and its various concepts, social media marketing, Facebook ads, Instagram marketing, content marketing, email marketing, and much more. According to LinkedIn, there are 860,000 job openings for the Digital Marketing Specialist role. A few of the most requested skills in digital marketing include social media, content strategy, SEO, email marketing, and analytics. Digital Marketing Full Course Contents: 00:00:00 Digital Marketing Course 00:01:24 Digital Marketing In 5 Minutes 00:06:18 Top 10 reasons to learn Digital Marketing 00:12:28 What is Digital Marketing 00:12:57 Business models in Digital Marketing 00:14:21 Digital Marketing vs Traditional Marketing 00:15:55 Future of digital marketing 00:17:17 Digital marketing salary 00:18:13 What is Customer Lifecycle 00:35:11 Types of Digital Marketing 00:47:04 What is SEO 00:51:38 Types of SEO 00:53:46 Keyword Research for 2023 01:32:02 Top 10 SEO Tools 2023 02:01:30 Top 10 SEO Tips For 2023 02:13:45 How to rank #1 on Google 02:21:00 How To Create Your Google Business Profile 03:00:01 Google Ads Tutorial 2023 03:13:04 How to create a Google ad? 03:51:31 Google Search Ads Tutorial 2023 05:01:19 What is Email Marketiing 05:04:13 Types of Email Marketing 05:04:46 Email Marketing strategy 05:05:47 How to create an email list 05:09:05 Mailchimp Tutorial 05:45:10 Social media marketing 05:50:00 What is Social media marketing 05:57:57 Social media marketing strategies 06:07:55 Social media marketing platform 06:35:40 Top 10 Tips for Social Media Marketing 06:49:41 Facebook Ads Tutorial 07:44:11 What is Content marketing 08:02:10 What is Affiliate Marketing 08:08:13 Google Analytics Tutorial 10:09:21 Google Tag Manager 10:44:54 Digital Marketing Tools 11:01:39 Top Digital Marketing Skills 11:28:06 Top Digital Marketing Interview Questions And Answers #DigitalMarketing #DigitalMarketingFullCourse2023 #DigitalMarketingCourse #DigitalMarketingFullCourse #DigitalMarketingTutorial #DigitalMarketingTutorialForBeginners #DigitalMarketingTraining #DigitalMarketingCourseFree #DigitalMarketingTips #SEO 🔥Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-digital-marketing-fundamentals-basics-skillup?utm_campaign=DigitalMarketingFullCourse2023&utm_medium=Description&utm_source=youtube ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Become eligible to be part of the Purdue University Alumni Association - Masterclasses delivered by Purdue faculty - Harvard Business Publishing Cases - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects - 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. - 35+ digital marketing tools - Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs) - Course aligned with Hootsuite and SE Ranking certification - Learn using Meta Business Coach Chatbot - Live classes delivered by Industry Experts along with self-paced content ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology 👉Learn more at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=DigitalMarketingFullCourse2023-rXtaM3x7kHA&utm_medium=Description&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

detail
{'title': 'Digital Marketing Full Course 2023 | Digital Marketing Course | Digital Marketing | Simplilearn', 'heatmap': [{'end': 38752.637, 'start': 38311.414, 'weight': 1}], 'summary': 'This digital marketing course covers extensive opportunities and future prospects in the industry, highlighting key concepts, advantages, strategies, seo, keyword selection, effective techniques, google business profile, google ads optimization, mailchimp email marketing, social media marketing, affiliate marketing, google analytics, and essential skills and metrics.', 'chapters': [{'end': 861.14, 'segs': [{'end': 741.198, 'src': 'embed', 'start': 708.433, 'weight': 0, 'content': [{'end': 710.795, 'text': 'Marketing is an integral part of any business.', 'start': 708.433, 'duration': 2.362}, {'end': 717.979, 'text': 'With the ever-growing number of internet users, it is expected that more companies will use digital marketing extensively in the future.', 'start': 710.995, 'duration': 6.984}, {'end': 723.528, 'text': "So now let's discuss the last and interesting reason, specialization.", 'start': 719.266, 'duration': 4.262}, {'end': 727.47, 'text': 'The field of digital marketing has a wide range of specializations.', 'start': 724.169, 'duration': 3.301}, {'end': 733.874, 'text': 'SEO, content marketing, influencer marketing, SEM and many other fall under digital marketing.', 'start': 728.391, 'duration': 5.483}, {'end': 741.198, 'text': 'An individual has a lot to explore and once you explore, you can pick a digital marketing specialization according to your interest.', 'start': 734.554, 'duration': 6.644}], 'summary': 'Digital marketing is expected to grow with increasing internet users, offering various specializations for individuals to explore and choose from.', 'duration': 32.765, 'max_score': 708.433, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA708433.jpg'}, {'end': 812.48, 'src': 'embed', 'start': 768.448, 'weight': 1, 'content': [{'end': 776.134, 'text': 'Also, it is the most accessible, easy to use, and contemporary method of promotion, which is also known as online marketing.', 'start': 768.448, 'duration': 7.686}, {'end': 782.833, 'text': "Now let's have a look at the business models in digital marketing.", 'start': 777.532, 'duration': 5.301}, {'end': 787.755, 'text': 'B2B B2B refers to business transactions between two companies.', 'start': 782.933, 'duration': 4.822}, {'end': 791.456, 'text': 'In the world of B2B, digital marketing is a crucial element.', 'start': 788.075, 'duration': 3.381}, {'end': 796.477, 'text': "Through a digital marketing campaign, we can reach another company's decision-maker.", 'start': 792.076, 'duration': 4.401}, {'end': 803.439, 'text': 'One of the best examples is LinkedIn advertising, which many B2B companies use to target their potential customers.', 'start': 797.197, 'duration': 6.242}, {'end': 807.536, 'text': 'Next we have B2C, which is business to consumer.', 'start': 804.554, 'duration': 2.982}, {'end': 812.48, 'text': 'B2C refers to business transactions between business to consumer.', 'start': 808.337, 'duration': 4.143}], 'summary': 'Digital marketing is the most accessible method, crucial for b2b and b2c transactions.', 'duration': 44.032, 'max_score': 768.448, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA768448.jpg'}], 'start': 0.529, 'title': 'Digital marketing opportunities and key concepts', 'summary': 'Explores the extensive opportunities and future prospects in digital marketing, with over 3.9 billion internet users, 1.3 billion websites, and a projected global digital marketing industry reaching $786.2 billion by 2026. it also explains the key concepts of digital marketing including seo, ppc, social media marketing, email marketing, and affiliate marketing, while highlighting the reasons to learn digital marketing such as career growth, versatility, more job opportunities, and its potential in the market.', 'chapters': [{'end': 184.894, 'start': 0.529, 'title': 'Digital marketing: opportunities and future', 'summary': 'Explores the extensive opportunities and future prospects in digital marketing, with over 3.9 billion internet users, 1.3 billion websites, and a projected global digital marketing industry reaching $786.2 billion by 2026. additionally, it delves into the high demand for digital marketing specialists, covering the essential skills and tools required, and showcasing the success story of a digital marketer.', 'duration': 184.365, 'highlights': ['The global digital marketing industry is projected to reach $786.2 billion by 2026. The statement provides a quantifiable projection of the future growth of the digital marketing industry, indicating its promising prospects.', 'There are over 3.9 billion internet users and 1.3 billion websites globally. This quantifiable data emphasizes the extensive reach and potential audience available for digital marketing efforts.', 'LinkedIn reports 860,000 job openings for digital marketing specialists. This quantifiable data underscores the high demand for digital marketing professionals, highlighting the ample job opportunities in the field.', 'The chapter explores various digital marketing skills including social media, content strategy, SEO, email marketing, and analytics. It highlights the essential skills required in digital marketing, providing a comprehensive overview of the expertise covered in the course.', 'Joey, a digital marketer, saw numerous opportunities in digital marketing, leading to his successful career as the head of digital marketing for Amazon. The success story of Joey exemplifies the potential for growth and career advancement in the field, offering a real-world example of the opportunities in digital marketing.']}, {'end': 861.14, 'start': 185.654, 'title': 'Digital marketing: key concepts & benefits', 'summary': 'Explains the key concepts of digital marketing including seo, ppc, social media marketing, email marketing, and affiliate marketing, while highlighting the reasons to learn digital marketing such as career growth, versatility, more job opportunities, and its potential in the market.', 'duration': 675.486, 'highlights': ['Digital marketing roles are well-paid with a growing demand, with a projected scope of US 160 billion by 2025 in India and a digital marketing manager earning around 7 lakh in India and roughly $123,000 in the US. Digital marketing roles are well-paid, with a projected scope of US 160 billion by 2025 in India and a digital marketing manager earning around 7 lakh in India and roughly $123,000 in the US.', 'The demand for digital marketing skills will increase due to the rapid growth of the digital economy, providing a perfect opportunity for individuals looking to make a career in digital marketing. The demand for digital marketing skills will increase due to the rapid growth of the digital economy, providing a perfect opportunity for individuals looking to make a career in digital marketing.', 'The global digital marketing software market size is expected to grow at a compound annual growth rate (CAGR) of 19.1% from 2022 to 2030, indicating the vast job opportunities in the field. The global digital marketing software market size is expected to grow at a compound annual growth rate (CAGR) of 19.1% from 2022 to 2030, indicating the vast job opportunities in the field.', 'Digital marketing is time and cost-effective, saving a significant amount of time, effort, and money compared to traditional marketing methods. Digital marketing is time and cost-effective, saving a significant amount of time, effort, and money compared to traditional marketing methods.', 'Digital marketing is a recession-proof job, making it a desirable career option in an uncertain job market. Digital marketing is a recession-proof job, making it a desirable career option in an uncertain job market.']}], 'duration': 860.611, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA529.jpg', 'highlights': ['The global digital marketing industry is projected to reach $786.2 billion by 2026.', 'There are over 3.9 billion internet users and 1.3 billion websites globally.', 'LinkedIn reports 860,000 job openings for digital marketing specialists.', 'The demand for digital marketing skills will increase due to the rapid growth of the digital economy.', 'Digital marketing is time and cost-effective, saving a significant amount of time, effort, and money compared to traditional marketing methods.', 'The global digital marketing software market size is expected to grow at a compound annual growth rate (CAGR) of 19.1% from 2022 to 2030.', 'Joey, a digital marketer, saw numerous opportunities in digital marketing, leading to his successful career as the head of digital marketing for Amazon.', 'Digital marketing roles are well-paid with a projected scope of US 160 billion by 2025 in India and a digital marketing manager earning around 7 lakh in India and roughly $123,000 in the US.', 'Digital marketing is a recession-proof job, making it a desirable career option in an uncertain job market.', 'The chapter explores various digital marketing skills including social media, content strategy, SEO, email marketing, and analytics.']}, {'end': 2111.071, 'segs': [{'end': 935.461, 'src': 'embed', 'start': 902.131, 'weight': 15, 'content': [{'end': 906.874, 'text': "now let's talk about a few reasons why digital marketing is a better choice than traditional marketing.", 'start': 902.131, 'duration': 4.743}, {'end': 914.916, 'text': 'Firstly, there is a global reach, a website that allows you to find a new market and trade globally for only a small investment.', 'start': 907.754, 'duration': 7.162}, {'end': 916.716, 'text': 'Lower cost.', 'start': 915.756, 'duration': 0.96}, {'end': 924.438, 'text': 'a properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.', 'start': 916.716, 'duration': 7.722}, {'end': 926.779, 'text': 'The next benefit is analytics.', 'start': 925.278, 'duration': 1.501}, {'end': 935.461, 'text': 'Several tools are available to analyze and report on marketing data collected through digital channels, and the data is precious to any business.', 'start': 927.099, 'duration': 8.362}], 'summary': 'Digital marketing offers global reach, lower cost, and valuable analytics for businesses.', 'duration': 33.33, 'max_score': 902.131, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA902131.jpg'}, {'end': 1006.509, 'src': 'embed', 'start': 975.779, 'weight': 9, 'content': [{'end': 981.527, 'text': 'You have looked into the new digital marketing trends at some point if you are aspiring or experienced digital marketer.', 'start': 975.779, 'duration': 5.748}, {'end': 986.595, 'text': 'The best way to succeed in digital marketing is to keep up with current trends in the field.', 'start': 982.148, 'duration': 4.447}, {'end': 991.862, 'text': 'Now we will look at the two trending technologies that use digital marketing and are on the rise.', 'start': 987.276, 'duration': 4.586}, {'end': 999.886, 'text': 'blockchain. the data from digital advertising campaign can sometimes be inaccurate, so improvement can be difficult.', 'start': 992.583, 'duration': 7.303}, {'end': 1006.509, 'text': 'monitoring marketing campaigns in real time is achievable with blockchain for obtaining trustworthy metrics.', 'start': 999.886, 'duration': 6.623}], 'summary': 'Staying updated on digital marketing trends is crucial. blockchain enables real-time monitoring for accurate campaign metrics.', 'duration': 30.73, 'max_score': 975.779, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA975779.jpg'}, {'end': 1330.431, 'src': 'embed', 'start': 1303.794, 'weight': 0, 'content': [{'end': 1308.417, 'text': 'you could pick and choose your sites, your demographics keywords.', 'start': 1303.794, 'duration': 4.623}, {'end': 1316.842, 'text': 'topics, an audience, you can focus on all those different demographics to really attract a large number of people.', 'start': 1308.917, 'duration': 7.925}, {'end': 1322.666, 'text': "So low priority, but it's probably also good to focus on in the awareness stage.", 'start': 1317.142, 'duration': 5.524}, {'end': 1328.069, 'text': 'So content marketing, you must create a high quality content that people are searching for.', 'start': 1323.086, 'duration': 4.983}, {'end': 1330.431, 'text': "Without content, it's hard to get found.", 'start': 1328.389, 'duration': 2.042}], 'summary': 'Target diverse demographics to attract a large audience, prioritize content marketing for visibility and searchability.', 'duration': 26.637, 'max_score': 1303.794, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA1303794.jpg'}, {'end': 1386.426, 'src': 'embed', 'start': 1355.178, 'weight': 12, 'content': [{'end': 1359.421, 'text': 'and, Like Simply Learn, does you know LinkedIn is a good platform for us?', 'start': 1355.178, 'duration': 4.243}, {'end': 1365.847, 'text': 'Okay, and then affiliate, you know, basically building up a nice network of publishers to get the word out.', 'start': 1359.822, 'duration': 6.025}, {'end': 1368.389, 'text': 'So these are all good channels that we can focus in on.', 'start': 1366.027, 'duration': 2.362}, {'end': 1375.835, 'text': 'So traffic sources may include paid, unpaid, social, referral, display, email, or direct.', 'start': 1368.789, 'duration': 7.046}, {'end': 1380.619, 'text': 'So they could come in the awareness stage from all different types of channels.', 'start': 1375.895, 'duration': 4.724}, {'end': 1386.426, 'text': "Even though you're focused on content, I mean, you could still get traffic from mobile or email.", 'start': 1381.059, 'duration': 5.367}], 'summary': 'Linkedin is a good platform for us; focus on affiliate network and various traffic sources for awareness stage.', 'duration': 31.248, 'max_score': 1355.178, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA1355178.jpg'}, {'end': 1431.345, 'src': 'embed', 'start': 1397.481, 'weight': 1, 'content': [{'end': 1400.182, 'text': "and that's kind of the next stage in the process.", 'start': 1397.481, 'duration': 2.701}, {'end': 1404.724, 'text': 'okay? so a few essential questions to address on the consideration stage.', 'start': 1400.182, 'duration': 4.542}, {'end': 1411.848, 'text': 'hey, what features make your product valuable to others, and how will i increase customer engagement towards my product?', 'start': 1404.724, 'duration': 7.124}, {'end': 1415.069, 'text': 'so those are answers to questions you want to ask.', 'start': 1411.848, 'duration': 3.221}, {'end': 1418.431, 'text': 'okay, what features make your product valuable?', 'start': 1415.069, 'duration': 3.362}, {'end': 1422.094, 'text': 'you want to basically separate yourself from the competition.', 'start': 1418.431, 'duration': 3.663}, {'end': 1423.936, 'text': "Basically, that's what you're trying to answer.", 'start': 1422.174, 'duration': 1.762}, {'end': 1431.345, 'text': "Okay, so if you're promoting your product or service on paid search and other people are bidding on the same keyword,", 'start': 1424.156, 'duration': 7.189}], 'summary': 'Consider product differentiation to increase customer engagement and value.', 'duration': 33.864, 'max_score': 1397.481, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA1397481.jpg'}, {'end': 1478.168, 'src': 'embed', 'start': 1453.42, 'weight': 2, 'content': [{'end': 1458.881, 'text': "That's going to separate your post from all the other posts that are in somebody's Facebook newsfeed.", 'start': 1453.42, 'duration': 5.461}, {'end': 1466.424, 'text': 'Okay, so you really have to work hard to really convince somebody to get their consideration towards your product or service.', 'start': 1459.222, 'duration': 7.202}, {'end': 1473.106, 'text': 'So in this stage, your customer considers your product, so help them understand how your product is valuable.', 'start': 1466.644, 'duration': 6.462}, {'end': 1478.168, 'text': 'To me, email works really good here, because if you have a targeted audience,', 'start': 1474.026, 'duration': 4.142}], 'summary': 'Convince customers with valuable content to stand out in facebook newsfeed and win consideration.', 'duration': 24.748, 'max_score': 1453.42, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA1453420.jpg'}, {'end': 1633.308, 'src': 'embed', 'start': 1606.497, 'weight': 11, 'content': [{'end': 1614.062, 'text': "okay, we can have ambassadors blog on our behalf or we can go out and blog on somebody else's site okay.", 'start': 1606.497, 'duration': 7.565}, {'end': 1615.484, 'text': 'so blogging works both ways.', 'start': 1614.062, 'duration': 1.422}, {'end': 1622.654, 'text': "it's ways of of showing yourself and telling people hey, we know you're looking for this product.", 'start': 1615.484, 'duration': 7.17}, {'end': 1623.836, 'text': "here's why you want to choose us.", 'start': 1622.654, 'duration': 1.182}, {'end': 1627.683, 'text': 'Moving on from the consideration to the purchase stage.', 'start': 1624.56, 'duration': 3.123}, {'end': 1633.308, 'text': "So they're aware of you, they're considering you, and now we're on to the purchase stage.", 'start': 1627.763, 'duration': 5.545}], 'summary': 'Blogging can be utilized to engage customers and guide them through the purchase journey.', 'duration': 26.811, 'max_score': 1606.497, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA1606497.jpg'}, {'end': 1760.615, 'src': 'embed', 'start': 1737.354, 'weight': 16, 'content': [{'end': 1744.144, 'text': "That actually bodes well to some people because, hey, it shows that I made a mistake and you're willing to correct it.", 'start': 1737.354, 'duration': 6.79}, {'end': 1752.59, 'text': 'And so people actually see that that could be the tipping point to getting them to purchase say, look, hey, this brand really cares,', 'start': 1744.564, 'duration': 8.026}, {'end': 1756.352, 'text': "because they're really responding to people, they're not ignoring negativity.", 'start': 1752.59, 'duration': 3.762}, {'end': 1760.615, 'text': 'okay, just the small things that can get people to change their mind.', 'start': 1756.352, 'duration': 4.263}], 'summary': 'Addressing mistakes can be a tipping point for purchases as customers value responsive brands.', 'duration': 23.261, 'max_score': 1737.354, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA1737354.jpg'}, {'end': 1833.538, 'src': 'embed', 'start': 1800.887, 'weight': 10, 'content': [{'end': 1804.907, 'text': 'Okay, social media, reaching people instantaneously.', 'start': 1800.887, 'duration': 4.02}, {'end': 1811.869, 'text': 'And then, you know, really with the purchase stage, it gives prospects an offer to help them make that purchase.', 'start': 1805.367, 'duration': 6.502}, {'end': 1814.309, 'text': 'So you have plenty of channels to choose from.', 'start': 1812.149, 'duration': 2.16}, {'end': 1819.93, 'text': "In fact, most of these channels, the only one really that doesn't fit the instantaneous mode is SEO.", 'start': 1814.329, 'duration': 5.601}, {'end': 1824.112, 'text': "but you can really focus on affiliate, even though that's a little priority here.", 'start': 1820.27, 'duration': 3.842}, {'end': 1833.538, 'text': 'You can really coordinate with your publishers, especially those publishers that have proven their worth and have sold your products in the past.', 'start': 1824.433, 'duration': 9.105}], 'summary': 'Social media reaches people instantaneously, offering prospects purchase assistance through various channels, with seo being the only non-instantaneous option.', 'duration': 32.651, 'max_score': 1800.887, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA1800887.jpg'}, {'end': 1877.646, 'src': 'embed', 'start': 1850.065, 'weight': 8, 'content': [{'end': 1853.127, 'text': 'So what additional product could my customer buy?', 'start': 1850.065, 'duration': 3.062}, {'end': 1856.088, 'text': "Now that they're my customer, what else could I sell them?", 'start': 1853.207, 'duration': 2.881}, {'end': 1860.15, 'text': 'What you know, without being too pushy, could, if they buy a coat?', 'start': 1856.168, 'duration': 3.982}, {'end': 1861.191, 'text': 'well, a hat work.', 'start': 1860.15, 'duration': 1.041}, {'end': 1864.514, 'text': 'or a pair of gloves or, you know, a blouse.', 'start': 1861.571, 'duration': 2.943}, {'end': 1874.423, 'text': "You know, you want to be able to not push a product on your customer, but think about how you can complement that purchaser's or customer's product.", 'start': 1864.934, 'duration': 9.489}, {'end': 1877.646, 'text': 'And then how to improve the customer buying experience.', 'start': 1874.743, 'duration': 2.903}], 'summary': 'Maximize sales by offering complementary products and enhancing customer experience.', 'duration': 27.581, 'max_score': 1850.065, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA1850065.jpg'}], 'start': 862.02, 'title': 'Digital marketing advantages and strategies', 'summary': 'Explores the advantages of digital marketing over traditional marketing, highlighting global reach, lower cost, analytics, and retargeting. it also discusses the projected growth of the global digital marketing software market to usd 56.52 billion in 2021 with a 19.1% cagr. additionally, it delves into digital marketing manager salaries, customer lifecycle, diverse marketing channels, and optimizing customer journey for conversion.', 'chapters': [{'end': 1037.015, 'start': 862.02, 'title': 'Digital vs traditional marketing', 'summary': 'Explores the advantages of digital marketing over traditional marketing, citing global reach, lower cost, analytics, and retargeting, while also highlighting the projected growth of the global digital marketing software market to usd 56.52 billion in 2021 and a compound annual growth rate of 19.1% from 2022 to 2030.', 'duration': 174.995, 'highlights': ['The global digital marketing software market size was USD 56.52 billion in 2021 Highlights the substantial market size of digital marketing software, indicating its significance in the industry.', 'Compound Annual Growth Rate of 19.1% from 2022 to 2030 Emphasizes the projected growth rate of the global digital marketing software market, indicating a promising future for digital marketing.', 'Blockchain enables monitoring marketing campaigns in real time for obtaining trustworthy metrics Showcases the benefits of using blockchain in digital marketing for accurate campaign monitoring, providing quantifiable data and reliability.', 'Successful implementation of AR and VR campaigns by top brands like Starbucks, Nivea, and Volkswagen Demonstrates the growing trend and effectiveness of AR and VR in digital marketing, supported by real-world examples from renowned brands.', 'Digital marketing allows targeting the right customers at a much lower cost than traditional marketing methods Underlines the cost-effectiveness of digital marketing in reaching the target audience, providing a quantifiable advantage over traditional methods.']}, {'end': 1375.835, 'start': 1037.535, 'title': 'Digital marketing manager salaries & customer lifecycle', 'summary': 'Discusses the high demand and average salaries of digital marketing managers, highlighting the significant role they play in revenue generation. additionally, it explores the various digital marketing channels and strategies for approaching customers at the awareness stage of the customer lifecycle.', 'duration': 338.3, 'highlights': ['Digital marketing managers earn approximately six lakh seventy two thousand per year in India and roughly seventy five thousand dollars per year in the US, reflecting the high demand and lucrative salaries in the industry. The average annual salaries for digital marketing managers in India and the US showcase the high demand and lucrative nature of the industry.', "The chapter provides insights into the different stages of the customer lifecycle, particularly focusing on the awareness stage and the essential questions that digital marketing aims to answer to make potential customers aware of a brand's product or service. The discussion delves into the awareness stage of the customer lifecycle, emphasizing the essential questions that digital marketing endeavors to address to create brand awareness among potential customers.", 'The various digital marketing channels, such as SEO, social media marketing, affiliate marketing, and content marketing, are explored as effective approaches for reaching potential customers and creating brand awareness at the awareness stage of the customer lifecycle. The chapter details the different digital marketing channels, including SEO, social media marketing, affiliate marketing, and content marketing, as effective means of reaching potential customers and building brand awareness during the awareness stage of the customer lifecycle.']}, {'end': 1756.352, 'start': 1375.895, 'title': 'Marketing channels for customer engagement', 'summary': 'Explains the customer journey stages of awareness, consideration, and purchase, emphasizing the importance of using various marketing channels such as email, mobile, and display to increase customer engagement and provide valuable product information and testimonials.', 'duration': 380.457, 'highlights': ['Using various marketing channels like email, mobile, and display to increase customer engagement and provide valuable product information and testimonials. The chapter emphasizes the importance of using different marketing channels such as email, mobile, and display to increase customer engagement and provide valuable product information and testimonials.', 'Importance of addressing essential questions and separating products from competition to gain customer consideration. The chapter emphasizes the importance of addressing essential questions and separating products from competition to gain customer consideration.', 'Utilizing email marketing for targeted audience and promoting products through welcoming emails, newsletters, and detailed articles. The chapter highlights the effectiveness of utilizing email marketing for targeted audience and promoting products through welcoming emails, newsletters, and detailed articles.', 'Emphasizing the significance of customer testimonials and reviews to enhance brand credibility and influence purchase decisions. The chapter emphasizes the significance of customer testimonials and reviews to enhance brand credibility and influence purchase decisions.']}, {'end': 2111.071, 'start': 1756.352, 'title': 'Optimizing customer journey for conversion', 'summary': 'Discusses optimizing the customer journey by leveraging various channels such as email, social media, mobile, and affiliate networks to encourage purchase completion and enhance the post-purchase experience, with specific strategies for each channel.', 'duration': 354.719, 'highlights': ['Leverage email to send timely promos and thank-you messages to encourage purchase completion and enhance post-purchase experience. Email is a key channel for sending timely promos, such as offering a 20% increase when purchasing by a certain deadline, and sending thank-you messages to enhance the post-purchase experience.', 'Utilize social media to express gratitude, offer promotions, and engage customers for post-purchase activities. Social media can be used to thank the community for support, offer future purchase discounts, promote successful products, and engage customers for post-purchase activities.', 'Engage customers through mobile channels with thank-you messages, surveys, and rewards for feedback. Engaging customers through mobile channels involves sending thank-you messages, conducting surveys, and providing rewards for customer feedback to enhance the post-purchase experience.', 'Offer cross-product sales with exclusive discounts to enhance the post-purchase experience. To enhance the post-purchase experience, recommend cross-product sales with exclusive discounts, such as offering a water bottle or accessory with a pair of sports shoes purchased.', 'Incentivize loyalty through discounts, rewards, and referral opportunities across various channels. Incentivizing loyalty through discounts, rewards for customer feedback, referral opportunities, and cross-product sales across various channels can enhance customer loyalty and satisfaction.']}], 'duration': 1249.051, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA862020.jpg', 'highlights': ['The global digital marketing software market size was USD 56.52 billion in 2021', 'Compound Annual Growth Rate of 19.1% from 2022 to 2030', 'Blockchain enables monitoring marketing campaigns in real time for obtaining trustworthy metrics', 'Successful implementation of AR and VR campaigns by top brands like Starbucks, Nivea, and Volkswagen', 'Digital marketing allows targeting the right customers at a much lower cost than traditional marketing methods', 'Digital marketing managers earn approximately six lakh seventy two thousand per year in India and roughly seventy five thousand dollars per year in the US', 'The chapter provides insights into the different stages of the customer lifecycle, particularly focusing on the awareness stage and the essential questions that digital marketing aims to answer', 'The various digital marketing channels, such as SEO, social media marketing, affiliate marketing, and content marketing, are explored as effective approaches for reaching potential customers and creating brand awareness', 'Using various marketing channels like email, mobile, and display to increase customer engagement and provide valuable product information and testimonials', 'Importance of addressing essential questions and separating products from competition to gain customer consideration', 'Utilizing email marketing for targeted audience and promoting products through welcoming emails, newsletters, and detailed articles', 'Emphasizing the significance of customer testimonials and reviews to enhance brand credibility and influence purchase decisions', 'Leverage email to send timely promos and thank-you messages to encourage purchase completion and enhance post-purchase experience', 'Utilize social media to express gratitude, offer promotions, and engage customers for post-purchase activities', 'Engage customers through mobile channels with thank-you messages, surveys, and rewards for feedback', 'Offer cross-product sales with exclusive discounts to enhance the post-purchase experience', 'Incentivize loyalty through discounts, rewards, and referral opportunities across various channels']}, {'end': 4243.575, 'segs': [{'end': 2384.538, 'src': 'embed', 'start': 2359.645, 'weight': 6, 'content': [{'end': 2367.246, 'text': 'because with email you can personalize your emails and you can send your emails to a segmented audience.', 'start': 2359.645, 'duration': 7.601}, {'end': 2379.414, 'text': 'okay. so if you have emails from Females who are 35 years of age to 44 that live and say this southern part of the United States, You can segment that,', 'start': 2367.246, 'duration': 12.168}, {'end': 2383.537, 'text': 'send them an email and cater that email directly to that audience.', 'start': 2379.414, 'duration': 4.123}, {'end': 2384.538, 'text': 'and of course,', 'start': 2383.537, 'duration': 1.001}], 'summary': 'Personalize and segment emails for targeted audience, e.g. females, 35-44, living in the southern us.', 'duration': 24.893, 'max_score': 2359.645, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA2359645.jpg'}, {'end': 2647.009, 'src': 'embed', 'start': 2618.511, 'weight': 11, 'content': [{'end': 2625.698, 'text': 'but social is interesting because a lot of different social media platforms out there really depends on your product or service.', 'start': 2618.511, 'duration': 7.187}, {'end': 2631.182, 'text': 'okay, so an example of social media marketing, especially on facebook.', 'start': 2625.698, 'duration': 5.484}, {'end': 2634.265, 'text': 'with facebook you got mobile and desktop.', 'start': 2631.182, 'duration': 3.083}, {'end': 2643.708, 'text': 'you obviously have the opportunity to post something organically and have that liked or commented on or shared.', 'start': 2635.205, 'duration': 8.503}, {'end': 2647.009, 'text': 'or you can post an app and get that liked,', 'start': 2643.708, 'duration': 3.301}], 'summary': 'Social media marketing on platforms like facebook allows for organic posts to be liked, commented on, and shared, as well as the promotion of apps for engagement.', 'duration': 28.498, 'max_score': 2618.511, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA2618511.jpg'}, {'end': 2749.384, 'src': 'embed', 'start': 2721.525, 'weight': 14, 'content': [{'end': 2725.347, 'text': 'You can see this video here about digital marketing certified associate.', 'start': 2721.525, 'duration': 3.822}, {'end': 2729.77, 'text': "Well, hey, you don't need to always write the content.", 'start': 2725.687, 'duration': 4.083}, {'end': 2734.393, 'text': 'You can produce the content in the form of a video and post it on YouTube.', 'start': 2729.81, 'duration': 4.583}, {'end': 2736.614, 'text': 'This is a form of content marketing.', 'start': 2734.813, 'duration': 1.801}, {'end': 2738.395, 'text': "So that's content marketing.", 'start': 2736.894, 'duration': 1.501}, {'end': 2741.057, 'text': "And then let's talk about mobile marketing.", 'start': 2738.816, 'duration': 2.241}, {'end': 2744.24, 'text': 'So content marketing, again, different types.', 'start': 2741.458, 'duration': 2.782}, {'end': 2749.384, 'text': 'But if we go now to mobile marketing, you can kind of segue from content to mobile,', 'start': 2744.5, 'duration': 4.884}], 'summary': 'Video content for digital marketing, also discussing mobile marketing.', 'duration': 27.859, 'max_score': 2721.525, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA2721525.jpg'}, {'end': 2856.159, 'src': 'embed', 'start': 2824.085, 'weight': 16, 'content': [{'end': 2826.285, 'text': 'Rachel is a baker who runs her own bakery.', 'start': 2824.085, 'duration': 2.2}, {'end': 2832.066, 'text': 'To expand her business, she decided to create an online presence by first setting up a blog.', 'start': 2826.906, 'duration': 5.16}, {'end': 2834.747, 'text': 'She began posting on her blog regularly.', 'start': 2832.687, 'duration': 2.06}, {'end': 2840.528, 'text': 'However, even after regularly posting on the blog, there were barely any visitors showing up.', 'start': 2835.467, 'duration': 5.061}, {'end': 2845.149, 'text': 'Deciding not to give up, Rachel began searching for a solution on the internet.', 'start': 2841.228, 'duration': 3.921}, {'end': 2851.57, 'text': "That's when she came across SEO, or search engine optimization, a term she's never heard before.", 'start': 2845.749, 'duration': 5.821}, {'end': 2856.159, 'text': "So, let's take a journey together and help her learn about SEO.", 'start': 2852.378, 'duration': 3.781}], 'summary': 'Rachel, a baker, started a blog but faced low traffic. she learned about seo to grow her online presence.', 'duration': 32.074, 'max_score': 2824.085, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA2824085.jpg'}, {'end': 2914.491, 'src': 'embed', 'start': 2888.622, 'weight': 12, 'content': [{'end': 2897.372, 'text': 'On-page SEO involved Rachel optimizing her website both in terms of content and the technical aspects, including the HTML source code, schema,', 'start': 2888.622, 'duration': 8.75}, {'end': 2898.533, 'text': 'meta tags and more.', 'start': 2897.372, 'duration': 1.161}, {'end': 2901.977, 'text': 'She started off by using tools like Google AdWords,', 'start': 2899.234, 'duration': 2.743}, {'end': 2908.324, 'text': 'AllRef and SEMrush to identify popular search terms associated with the recipes she planned to publish on her blog.', 'start': 2901.977, 'duration': 6.347}, {'end': 2914.491, 'text': 'She began to look for search terms related to the broader area of baking, cooking, and related topics.', 'start': 2908.985, 'duration': 5.506}], 'summary': 'Rachel optimized her website for on-page seo using tools like google adwords, allref, and semrush to identify popular search terms for her recipes and related topics.', 'duration': 25.869, 'max_score': 2888.622, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA2888622.jpg'}, {'end': 3016.454, 'src': 'embed', 'start': 2991.638, 'weight': 7, 'content': [{'end': 2999.782, 'text': 'This is possible with the help of reputable websites, vouching for your content with backlinks, social media marketing, guest blogging, linked,', 'start': 2991.638, 'duration': 8.144}, {'end': 3003.744, 'text': 'unlinked brand mentions, influencer marketing and much more.', 'start': 2999.782, 'duration': 3.962}, {'end': 3011.771, 'text': 'Rachel also understood that for her content to reach people, she would have to promote it on social media platforms like Facebook,', 'start': 3004.747, 'duration': 7.024}, {'end': 3016.454, 'text': 'Twitter and Instagram, as well as niche platforms like Quora, Reddit and Medium.', 'start': 3011.771, 'duration': 4.683}], 'summary': 'Content promotion includes backlinks, social media, and niche platforms for wider reach.', 'duration': 24.816, 'max_score': 2991.638, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA2991638.jpg'}, {'end': 3338.61, 'src': 'embed', 'start': 3291.192, 'weight': 9, 'content': [{'end': 3296.217, 'text': "So she's unsure how these blogs are going to drive traffic.", 'start': 3291.192, 'duration': 5.025}, {'end': 3303.123, 'text': 'So she really needs to understand that, hey, you need to choose the right keywords to drive traffic.', 'start': 3296.537, 'duration': 6.586}, {'end': 3309.009, 'text': "So the question is if you're writing a blog post about recipes with sausages,", 'start': 3303.203, 'duration': 5.806}, {'end': 3313.933, 'text': 'is pizza recipes with sausages or recipes for free the best keywords to use??', 'start': 3309.009, 'duration': 4.924}, {'end': 3315.394, 'text': 'Maybe maybe not.', 'start': 3314.193, 'duration': 1.201}, {'end': 3321.279, 'text': 'So you need to take care in choosing the keywords to align with your content.', 'start': 3315.595, 'duration': 5.684}, {'end': 3324.501, 'text': "So that's really the idea of why we would do keyword research.", 'start': 3321.359, 'duration': 3.142}, {'end': 3332.546, 'text': 'Because some of the issues with keywords that are poorly chosen are they can have low search volume, for example.', 'start': 3324.701, 'duration': 7.845}, {'end': 3336.549, 'text': "You may choose a keyword that just a lot of people aren't using to search for.", 'start': 3332.646, 'duration': 3.903}, {'end': 3338.61, 'text': 'Or they can be highly competitive.', 'start': 3336.889, 'duration': 1.721}], 'summary': 'Choosing the right keywords is crucial for driving traffic to blogs, as poorly chosen keywords can have low search volume or be highly competitive.', 'duration': 47.418, 'max_score': 3291.192, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA3291192.jpg'}, {'end': 3427.92, 'src': 'embed', 'start': 3399.251, 'weight': 1, 'content': [{'end': 3402.995, 'text': 'so we have short tail keywords and we have long tail keywords.', 'start': 3399.251, 'duration': 3.744}, {'end': 3407.26, 'text': 'so if you write a blog post about pizza recipes, well what are you going to choose?', 'start': 3402.995, 'duration': 4.265}, {'end': 3408.441, 'text': 'a short tail or long tail?', 'start': 3407.26, 'duration': 1.181}, {'end': 3411.424, 'text': "So let's talk about short tail keywords first.", 'start': 3408.621, 'duration': 2.803}, {'end': 3418.291, 'text': 'So short tail keywords are keywords that are usually three keywords in a phrase or shorter.', 'start': 3411.484, 'duration': 6.807}, {'end': 3421.234, 'text': 'In some cases, it may be two keywords in a phrase or shorter.', 'start': 3418.411, 'duration': 2.823}, {'end': 3427.92, 'text': 'So short tail keywords usually have high search volume, which means likely means higher competition.', 'start': 3421.414, 'duration': 6.506}], 'summary': 'Short tail keywords are 3 words or less, have high search volume, and high competition.', 'duration': 28.669, 'max_score': 3399.251, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA3399251.jpg'}, {'end': 3610.392, 'src': 'embed', 'start': 3583.048, 'weight': 2, 'content': [{'end': 3587.012, 'text': 'then this is the keyword you likely would want to use versus just pizza recipes.', 'start': 3583.048, 'duration': 3.964}, {'end': 3593.578, 'text': "So let's look at an example between a short tail keyword and a long tail keyword.", 'start': 3587.172, 'duration': 6.406}, {'end': 3599.664, 'text': "And to accentuate the differences, we're going to use Google's keyword planner tool.", 'start': 3593.598, 'duration': 6.066}, {'end': 3605.549, 'text': "So Google's Keyword Planner tool is located in Google Ads, the Google Ads platform.", 'start': 3599.864, 'duration': 5.685}, {'end': 3610.392, 'text': "And when you're in the Google Ads platform, you can simply click on Tools and then Keyword Planner.", 'start': 3605.709, 'duration': 4.683}], 'summary': "Comparing short tail vs. long tail keywords using google's keyword planner tool.", 'duration': 27.344, 'max_score': 3583.048, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA3583048.jpg'}, {'end': 3672.261, 'src': 'embed', 'start': 3628.707, 'weight': 3, 'content': [{'end': 3634.271, 'text': "and so in this example we're going to choose pizza recipes and homemade pizza dough recipes.", 'start': 3628.707, 'duration': 5.564}, {'end': 3636.533, 'text': 'so one short tail and one long tail.', 'start': 3634.271, 'duration': 2.262}, {'end': 3645.28, 'text': "so we enter those keywords in, we're gonna click, get results, and what google's gonna do is it's going to show us the volume of those keywords.", 'start': 3636.533, 'duration': 8.747}, {'end': 3653.346, 'text': 'so for pizza recipe we could see the average monthly search volume is thirty three thousand one hundred for pizza recipe.', 'start': 3645.28, 'duration': 8.066}, {'end': 3659.391, 'text': 'So note that pizza recipe and pizza recipes are closely related keywords.', 'start': 3653.406, 'duration': 5.985}, {'end': 3663.134, 'text': 'And so what Google does is they consider that a close variance.', 'start': 3659.531, 'duration': 3.603}, {'end': 3670.26, 'text': "So meaning if somebody types in pizza recipe, then they're also in Google's eyes looking for pizza recipes.", 'start': 3663.394, 'duration': 6.866}, {'end': 3672.261, 'text': "so it's a close variance.", 'start': 3670.66, 'duration': 1.601}], 'summary': 'Choosing pizza recipe and pizza recipes yields 33,100 average monthly search volume, with google considering them close variance keywords.', 'duration': 43.554, 'max_score': 3628.707, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA3628707.jpg'}, {'end': 3746.443, 'src': 'embed', 'start': 3721.969, 'weight': 0, 'content': [{'end': 3728.552, 'text': "So it's gonna fluctuate a bit over the past 12 months, but on average it's about 2,400.", 'start': 3721.969, 'duration': 6.583}, {'end': 3731.394, 'text': 'So shorter tail, lot of more volume.', 'start': 3728.553, 'duration': 2.841}, {'end': 3736.357, 'text': 'Longer tail, not as much volume, but nonetheless there is volume here.', 'start': 3731.614, 'duration': 4.743}, {'end': 3740.099, 'text': 'And so these are the differences between a short tail and a longer tail.', 'start': 3736.517, 'duration': 3.582}, {'end': 3746.443, 'text': "And so what Google's Keyword Planner also does is allow us to get a sense of what the competition is.", 'start': 3740.279, 'duration': 6.164}], 'summary': 'Keyword volume averages around 2,400 over the past 12 months, with variations. google keyword planner provides insights on competition.', 'duration': 24.474, 'max_score': 3721.969, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA3721969.jpg'}, {'end': 3804.237, 'src': 'embed', 'start': 3774.023, 'weight': 5, 'content': [{'end': 3775.904, 'text': "chances are you're not going to get all 2400.", 'start': 3774.023, 'duration': 1.881}, {'end': 3781.947, 'text': "you're going to get a lion's share of those clicks, but you're going to at least get some volume on it.", 'start': 3775.904, 'duration': 6.043}, {'end': 3783.248, 'text': 'so even the longer.', 'start': 3781.947, 'duration': 1.301}, {'end': 3787.39, 'text': 'take keywords have a lot of promise, because there is some search volume here for this keyword.', 'start': 3783.248, 'duration': 4.142}, {'end': 3790.18, 'text': 'how to do proper keyword research?', 'start': 3787.39, 'duration': 2.79}, {'end': 3799.311, 'text': "so we looked at Google's keyword planner tool in Google Ads and we typed in two keywords and we were able to get a sense of what the average volume is.", 'start': 3790.18, 'duration': 9.131}, {'end': 3804.237, 'text': 'so we definitely want to choose keywords based on the following factors.', 'start': 3799.311, 'duration': 4.926}], 'summary': "Proper keyword research involves using google ads' keyword planner tool to identify high-volume keywords for better online visibility.", 'duration': 30.214, 'max_score': 3774.023, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA3774023.jpg'}], 'start': 2111.431, 'title': 'Digital marketing and seo', 'summary': "Provides an overview of digital marketing channels, emphasizing the importance of seo and sem in driving organic and paid traffic, and discusses rachel's successful seo journey as a baker, along with the impact of keyword research on seo and its application in a specific context of pizza recipes.", 'chapters': [{'end': 2341.639, 'start': 2111.431, 'title': 'Digital marketing channels overview', 'summary': 'Explains the importance of seo and sem in digital marketing, highlighting their impact on driving organic and paid traffic to a website, with seo being the primary channel for increasing relevant organic traffic on search engines, and sem providing visibility and traffic for keywords a website is not organically found for.', 'duration': 230.208, 'highlights': ['SEO is the primary channel for increasing relevant organic traffic on search engines. SEO is considered the most important digital marketing channel, focusing on increasing the quality and quantity of relevant organic traffic on search engines, especially Google.', 'SEM provides visibility and traffic for keywords a website is not found for organically. SEM, also known as pay per click (PPC), allows websites to bid on keywords and appear at the top of search results, providing visibility and traffic for keywords a website is not organically found for, contributing to its popularity among companies.', "The importance of ranking for relevant keywords on Google for driving organic traffic. The importance of ranking for relevant keywords on Google is emphasized, as it can drive significant organic traffic, with examples like Amazon ranking for 'online shopping' and the impact of being the top search result."]}, {'end': 2823.469, 'start': 2341.639, 'title': 'Digital marketing overview', 'summary': 'Discusses traditional digital marketing channels such as email, affiliate marketing, social media marketing, content marketing, and mobile marketing, emphasizing their effectiveness and providing examples of strategies and platforms, including personalized email targeting, affiliate commission-based partnerships, social media advertising options, content diversification, and mobile-specific promotion tactics.', 'duration': 481.83, 'highlights': ['Email marketing allows for personalized targeting and effective lead conversion, exemplified by segmenting emails to specific demographics and using call-to-action strategies, leading to measurable results such as coupon code usage and product purchases. Email marketing enables personalized targeting and effective lead conversion through segmentation, call-to-action strategies, and measurable results such as coupon code usage and product purchases.', 'Affiliate marketing serves as a commission-based sales force, leveraging third-party brokers like Commission Junction to partner with affiliates who promote products or services, providing flexibility in choosing partners and offering performance-based commission structures. Affiliate marketing operates on a commission-based sales force model, leveraging third-party brokers and offering flexibility in partner selection and performance-based commission structures.', 'Social media marketing encompasses various platforms and advertising options, including paid and organic methods, highlighting the effectiveness of reaching target audiences through popular platforms like Facebook, with examples of promoting content organically or via paid ads. Social media marketing spans various platforms and advertising options, emphasizing the effectiveness of reaching target audiences through popular platforms like Facebook, with examples of organic and paid promotion.', 'Content marketing involves creating diverse content types tailored to specific platforms and audiences, such as videos, infographics, and images, enabling effective distribution and audience targeting, exemplified by utilizing platforms like YouTube for video content sharing. Content marketing involves creating diverse content types tailored to specific platforms and audiences, enabling effective distribution and audience targeting, exemplified by utilizing platforms like YouTube for video content sharing.', 'Mobile marketing focuses on reaching target audiences through mobile devices via messaging, email, and apps, offering various strategies such as SMS and app install promotions, as well as leveraging mobile-specific advertising options like Google ads with a focus on app installs. Mobile marketing focuses on reaching target audiences through mobile devices via messaging, email, and apps, offering various strategies such as SMS and app install promotions, as well as leveraging mobile-specific advertising options like Google ads with a focus on app installs.']}, {'end': 3227.054, 'start': 2824.085, 'title': "Rachel's seo journey", 'summary': "Follows rachel, a baker, as she learns and implements seo techniques to increase her website's visibility, leading to a significant rise in visitors and potential for monetization.", 'duration': 402.969, 'highlights': ["Rachel significantly increased the number of visitors to her website by implementing on-page SEO techniques, such as optimizing content, meta tags, and incorporating popular search terms into her recipes. Rachel's implementation of on-page SEO techniques led to a significant increase in the number of visitors to her website.", "Rachel explored off-page SEO strategies, including building backlinks, promoting content on social media platforms, and leveraging niche platforms like Quora and Reddit to achieve greater reach for her website. Rachel's exploration of off-page SEO strategies, such as building backlinks and leveraging social media platforms, aimed to increase her website's visibility and relevance for related searches and audiences.", "The chapter also introduces the concept of technical SEO, which involves optimizing technical elements of a website to ensure easy crawling and indexing by search engines, thereby improving the website's visibility. The introduction of technical SEO highlighted the importance of optimizing technical elements of a website to facilitate easy crawling and indexing by search engines."]}, {'end': 3852.474, 'start': 3227.054, 'title': 'Keyword research & its impact on seo', 'summary': "Covers the importance of keyword research for seo, discussing the potential issues with poorly chosen keywords, the differences between short tail and long tail keywords, and the use of google's keyword planner tool for understanding search volume and competition.", 'duration': 625.42, 'highlights': ['5 The importance of keyword research for SEO is emphasized, with a focus on driving traffic to blog posts and the potential issues with poorly chosen keywords, such as low search volume and high competition.', '4 Explanation of short tail and long tail keywords, highlighting the differences in search volume, competition, and relevance, as well as their impact on conversion rates.', "3 Demonstration of using Google's Keyword Planner tool to understand average monthly search volume and competition for specific keywords, providing insights for making informed keyword choices."]}, {'end': 4243.575, 'start': 3852.814, 'title': 'Keyword research for pizza recipes', 'summary': 'Discusses conducting keyword research for pizza recipes, including searching for relevant keywords, analyzing search volumes and competition, and considering commercial intent and seasonality using google search and google keyword planner tool.', 'duration': 390.761, 'highlights': ['Conducting keyword research for pizza recipes The chapter primarily focuses on conducting keyword research for pizza recipes, emphasizing the importance of researching multiple keywords and analyzing their search volume and competition.', "Analyzing search volumes and competition The speaker demonstrates the process of analyzing search volumes and competition for keywords like 'pizza recipes' and 'homemade pizza dough recipes', highlighting the importance of choosing keywords with high volume and low competition.", "Considering commercial intent and seasonality The chapter emphasizes the importance of considering commercial intent and seasonality when selecting keywords, using the example of analyzing seasonality for keywords like 'funny halloween costumes' and 'pizza recipes' with the help of Google Keyword Planner tool."]}], 'duration': 2132.144, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA2111431.jpg', 'highlights': ['SEO is the primary channel for increasing relevant organic traffic on search engines.', 'SEM provides visibility and traffic for keywords a website is not found for organically.', 'The importance of ranking for relevant keywords on Google for driving organic traffic.', 'Email marketing allows for personalized targeting and effective lead conversion.', 'Affiliate marketing serves as a commission-based sales force, leveraging third-party brokers.', 'Social media marketing encompasses various platforms and advertising options.', 'Content marketing involves creating diverse content types tailored to specific platforms and audiences.', 'Mobile marketing focuses on reaching target audiences through mobile devices.', 'Rachel significantly increased the number of visitors to her website by implementing on-page SEO techniques.', 'Rachel explored off-page SEO strategies, including building backlinks and promoting content on social media platforms.', 'The chapter also introduces the concept of technical SEO, which involves optimizing technical elements of a website.', 'The importance of keyword research for SEO is emphasized, with a focus on driving traffic to blog posts.', 'Explanation of short tail and long tail keywords, highlighting the differences in search volume, competition, and relevance.', "Demonstration of using Google's Keyword Planner tool to understand average monthly search volume and competition for specific keywords.", 'Conducting keyword research for pizza recipes.', "Analyzing search volumes and competition for keywords like 'pizza recipes' and 'homemade pizza dough recipes'.", 'Considering commercial intent and seasonality when selecting keywords.']}, {'end': 5254.919, 'segs': [{'end': 4315.406, 'src': 'embed', 'start': 4290.284, 'weight': 0, 'content': [{'end': 4298.95, 'text': 'and so when you have these numbers for a number of different keywords, you want to be able to choose that ratio of high volume, low competition.', 'start': 4290.284, 'duration': 8.666}, {'end': 4302.873, 'text': 'but always relevancy always trumps ratio.', 'start': 4298.95, 'duration': 3.923}, {'end': 4307.117, 'text': 'So always go with a keyword that is going to be relevant to your content.', 'start': 4302.973, 'duration': 4.144}, {'end': 4309.58, 'text': "Don't choose a keyword that's not relevant.", 'start': 4307.237, 'duration': 2.343}, {'end': 4315.406, 'text': "If you choose a keyword that's not relevant, it's not going to bode well for user engagement.", 'start': 4309.66, 'duration': 5.746}], 'summary': 'Choose high volume, low competition keywords, but prioritize relevancy for user engagement.', 'duration': 25.122, 'max_score': 4290.284, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA4290284.jpg'}, {'end': 4856.367, 'src': 'embed', 'start': 4832.293, 'weight': 4, 'content': [{'end': 4838.697, 'text': "so if you're just focusing on python and your content, you want to support that with lsi keywords,", 'start': 4832.293, 'duration': 6.404}, {'end': 4845.921, 'text': 'and so that will allow your web page to better communicate with google, also to have the visibility to show up on search.', 'start': 4838.697, 'duration': 7.224}, {'end': 4850.663, 'text': 'so they can certainly improve your search positioning and featured snippets as well.', 'start': 4845.921, 'duration': 4.742}, {'end': 4856.367, 'text': 'so if you have a keyword that answers a question, you can certainly be found for a featured snippet.', 'start': 4850.663, 'duration': 5.704}], 'summary': 'Focusing on python, using lsi keywords can improve search visibility and positioning, leading to featured snippets.', 'duration': 24.074, 'max_score': 4832.293, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA4832293.jpg'}, {'end': 4962.848, 'src': 'embed', 'start': 4939.347, 'weight': 1, 'content': [{'end': 4946.013, 'text': "so if I just type in healthy dieting, what I'm gonna do is I'm gonna get some responses to the topic healthy dieting.", 'start': 4939.347, 'duration': 6.666}, {'end': 4948.295, 'text': "So what's the best diet for healthy living??", 'start': 4946.133, 'duration': 2.162}, {'end': 4951.158, 'text': 'What are the top five tips for a healthy diet habit?', 'start': 4948.475, 'duration': 2.683}, {'end': 4957.323, 'text': 'So all of these could be keyword phrases that you could take away with for your own content.', 'start': 4951.338, 'duration': 5.985}, {'end': 4962.848, 'text': "And so the benefit here is you're getting kind of an idea of what's trending, what people are talking about.", 'start': 4957.463, 'duration': 5.385}], 'summary': 'Analyzing keyword phrases on healthy dieting provides insight into trending topics and popular discussions.', 'duration': 23.501, 'max_score': 4939.347, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA4939347.jpg'}, {'end': 5080.554, 'src': 'embed', 'start': 5043.15, 'weight': 2, 'content': [{'end': 5047.491, 'text': 'just by doing some additional research within google itself or on quora.', 'start': 5043.15, 'duration': 4.341}, {'end': 5056.137, 'text': "So, according to Google, the autocomplete predictions are automatically generated by Google's algorithm without any human intervention.", 'start': 5047.671, 'duration': 8.466}, {'end': 5062.301, 'text': "It's based on a number of factors, but the primary factor is how often past users have searched for a term.", 'start': 5056.157, 'duration': 6.144}, {'end': 5070.226, 'text': "So Google collects all the keyword queries that somebody types in, and they're suggesting some of the most popular terms that people have typed in.", 'start': 5062.361, 'duration': 7.865}, {'end': 5074.009, 'text': 'So if I go back to Google again, if I start to type in recipes,', 'start': 5070.506, 'duration': 3.503}, {'end': 5080.554, 'text': 'I could see some of the other queries that somebody else has typed in or some of the most popular queries related to that topic.', 'start': 5074.469, 'duration': 6.085}], 'summary': "Google's autocomplete predictions are based on user search frequency and generated by algorithm, not human intervention.", 'duration': 37.404, 'max_score': 5043.15, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA5043150.jpg'}], 'start': 4243.595, 'title': 'Importance of keyword selection', 'summary': 'Emphasizes finding high search volume, low competition keywords, maintaining relevancy, and using lsi keywords for better engagement, conversion rates, visibility, and relevant traffic.', 'chapters': [{'end': 4331.582, 'start': 4243.595, 'title': 'Keyword research best practices', 'summary': 'Emphasizes the importance of finding a high search volume, low competition keyword for better ranking on google, using the all in title syntax to evaluate competition and maintaining relevancy for improved user engagement.', 'duration': 87.987, 'highlights': ['The importance of finding a high search volume, low competition keyword is emphasized, as it affects the ability to rank number one on Google (quantifiable data: ranking on Google).', "Using the all in title syntax to evaluate competition is recommended for determining the difficulty of a keyword (quantifiable data: difficulty ranges from 0 to 100 in Google's keyword tool).", 'Maintaining relevancy is crucial for user engagement, as choosing irrelevant keywords can negatively impact user engagement (quantifiable data: impact on user engagement).']}, {'end': 4789.263, 'start': 4331.582, 'title': 'Importance of relevancy in keyword selection for website traffic', 'summary': 'Emphasizes the significance of relevancy over volume and competition in keyword selection, stressing on the importance of choosing relevant keywords for driving traffic to the website and achieving better engagement and conversion rates. it also highlights the role of primary and secondary keywords in optimizing content for search engines, showcasing the strategy of using lsi keywords to enhance visibility and drive relevant traffic.', 'duration': 457.681, 'highlights': ['Relevancy trumps volume and competition in keyword selection The chapter stresses the importance of choosing relevant keywords over high volume, highlighting the impact of relevancy in driving traffic and engagement.', "Focus on keywords with commercial intent for better conversion rates Emphasizes the significance of selecting keywords with commercial intent, such as 'buying,' for driving conversion-focused traffic to the website.", 'Role of primary and secondary keywords in optimizing content for search engines Showcases the strategy of using primary and secondary keywords to increase the chances of ranking for relevant keywords and improving engagement and conversions.', 'Utilizing LSI keywords to enhance visibility and drive relevant traffic Highlights the use of LSI keywords to increase the visibility of the content on search engine result pages and drive relevant traffic to the website.', 'Alternative suggestions for keyword research Provides alternative sources and platforms, such as LSI keywords, Quora, Reddit, Google suggestions, Wikipedia, and social media bookmarking, for obtaining keyword suggestions and optimizing content for search engines.']}, {'end': 5254.919, 'start': 4789.323, 'title': 'Lsi keywords for healthy dieting', 'summary': 'Discusses the importance of lsi keywords for improving search visibility, featuring snippets, and finding relevant keywords from platforms like quora, google autocomplete predictions, google keyword planner, and wikipedia.', 'duration': 465.596, 'highlights': ['LSI keywords support content visibility and Google search positioning Using LSI keywords can improve search positioning and featured snippets, allowing for better communication with Google.', 'Quora provides high search volume keywords for specific topics Quora is a platform to find high search volume keywords for specific topics by analyzing the top five questions and community responses.', 'Google autocomplete predictions suggest popular search terms Google autocomplete predictions are based on popular search terms, providing insights into search volume and related keywords.', 'Google Keyword Planner offers search volume and related keywords Google Keyword Planner provides search volume and related LSI keywords for a specific query, aiding in keyword research.', "Wikipedia provides relevant keywords in meta description, first paragraph, and other sections Wikipedia offers relevant keywords in meta descriptions, first paragraphs, 'see also' and 'references' sections, aiding in keyword identification."]}], 'duration': 1011.324, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA4243595.jpg', 'highlights': ['Emphasizes finding high search volume, low competition keywords for better ranking on Google.', 'Relevancy trumps volume and competition in keyword selection, impacting traffic and engagement.', 'Focus on keywords with commercial intent for better conversion rates.', 'Using primary and secondary keywords to increase chances of ranking for relevant keywords.', 'Utilizing LSI keywords to enhance visibility and drive relevant traffic.', 'Alternative sources for keyword research: LSI keywords, Quora, Reddit, Google suggestions, Wikipedia, and social media bookmarking.', 'LSI keywords support content visibility and Google search positioning.', 'Quora provides high search volume keywords for specific topics.', 'Google autocomplete predictions suggest popular search terms.', 'Google Keyword Planner offers search volume and related keywords.', 'Wikipedia provides relevant keywords in meta description, first paragraph, and other sections.']}, {'end': 6784.593, 'segs': [{'end': 5710.603, 'src': 'embed', 'start': 5683.546, 'weight': 0, 'content': [{'end': 5689.769, 'text': "So we could see International Women's Day, you know, started to pick up steam, it's picking up more steam, etc.", 'start': 5683.546, 'duration': 6.223}, {'end': 5697.073, 'text': "So it's certain keywords that tend to trend well and you can pick up on what those keywords are using Google Trends.", 'start': 5689.869, 'duration': 7.204}, {'end': 5701.416, 'text': 'Now, you could also use another Google tool called Google Keyword Planner.', 'start': 5697.293, 'duration': 4.123}, {'end': 5703.358, 'text': "The only difference is this one's paid.", 'start': 5701.576, 'duration': 1.782}, {'end': 5704.999, 'text': 'You need a Google Ads account.', 'start': 5703.518, 'duration': 1.481}, {'end': 5710.603, 'text': "So if we go into Google Ads, hey, you'll need to go to tools and you need a keyword planner.", 'start': 5705.059, 'duration': 5.544}], 'summary': "International women's day gaining traction, use google trends and keyword planner for insights.", 'duration': 27.057, 'max_score': 5683.546, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA5683546.jpg'}], 'start': 5254.939, 'title': 'Effective seo techniques', 'summary': 'Covers techniques for keyword research, clustering, and backlink monitoring, emphasizing tools like google trends, moz, ahrefs, and semrush. it also highlights the importance of anchor text, internal linking, and domain authority for seo analysis and rank tracking.', 'chapters': [{'end': 5667.358, 'start': 5254.939, 'title': 'Keyword research and clustering for seo', 'summary': 'Explores techniques for keyword research using reddit and keyword it, as well as the concept of keyword clustering to improve seo ranking, and highlights the importance of using tools like keyword moz and google trends for efficient keyword research and analysis.', 'duration': 412.419, 'highlights': ['The chapter explores techniques for keyword research using Reddit and Keyword It, as well as the concept of keyword clustering to improve SEO ranking.', 'The Keyword It tool in Reddit provides the average monthly searches for a particular keyword, offering an alternative solution to finding keywords when the Google Ads keyword planner tool is not available.', 'The concept of keyword clustering is highlighted, emphasizing the advantage of grouping keywords relevant to a specific page into themes to improve ranking.', 'Tools like Keyword Moz and Google Trends are essential for efficient keyword research, including identifying keywords competitors are ranking for and selecting primary and secondary keywords wisely.']}, {'end': 6266.006, 'start': 5667.478, 'title': 'Seo keyword and backlink tools', 'summary': 'Discusses the use of google trends, google keyword planner, and tools like moz and screaming frog for keyword research and technical seo analysis. it also emphasizes the importance of backlink monitoring and analysis, recommending tools such as ahrefs, majestic, moz, semrush, and google search console.', 'duration': 598.528, 'highlights': ['The chapter discusses the use of Google Trends, Google Keyword Planner, and tools like Moz and screaming frog for keyword research and technical SEO analysis. It highlights the use of various tools for keyword research and technical SEO analysis, providing insights into their functionalities and benefits.', 'It also emphasizes the importance of backlink monitoring and analysis, recommending tools such as Ahrefs, Majestic, Moz, SEMrush, and Google Search Console. The chapter stresses the significance of monitoring and analyzing backlinks, and recommends specific tools for this purpose, including Ahrefs, Majestic, Moz, SEMrush, and Google Search Console.']}, {'end': 6784.593, 'start': 6266.206, 'title': 'Seo tools and rank tracking', 'summary': 'Covers the importance of anchor text, internal linking, and domain authority for seo, with emphasis on using google search console, moz, and majestic for analyzing linking domains and rank tracking, including metrics such as domain authority, spam score, and keyword ranking.', 'duration': 518.387, 'highlights': ['Google Search Console and Moz provide free tools to analyze linking domains and domain authority, with over 7500 linking domains to Simply Learn and a breakdown of linking domains by domain authority. Google Search Console and Moz provide free tools to analyze linking domains and domain authority, with over 7500 linking domains to Simply Learn and a breakdown of linking domains by domain authority.', 'Moz offers detailed insights into linking domains, including domain authority score, spam score, and top followed links, helping to compare link profiles and measure off-page SEO metrics. Moz offers detailed insights into linking domains, including domain authority score, spam score, and top followed links, helping to compare link profiles and measure off-page SEO metrics.', 'Rank tracking tools like Google Search Console and Moz allow for tracking keyword performance, click-through rates, impressions, and ranking trends for desktop and mobile, providing insights into keyword ranking and user engagement. Rank tracking tools like Google Search Console and Moz allow for tracking keyword performance, click-through rates, impressions, and ranking trends for desktop and mobile, providing insights into keyword ranking and user engagement.', "Moz's ranking tool enables tracking of keyword positions and movement, with the ability to organize and label keywords for analysis, providing insights into keyword ranking trends and performance. Moz's ranking tool enables tracking of keyword positions and movement, with the ability to organize and label keywords for analysis, providing insights into keyword ranking trends and performance."]}], 'duration': 1529.654, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA5254939.jpg', 'highlights': ['The chapter explores techniques for keyword research using Reddit and Keyword It, as well as the concept of keyword clustering to improve SEO ranking.', 'Tools like Keyword Moz and Google Trends are essential for efficient keyword research, including identifying keywords competitors are ranking for and selecting primary and secondary keywords wisely.', 'The chapter discusses the use of Google Trends, Google Keyword Planner, and tools like Moz and screaming frog for keyword research and technical SEO analysis.', 'It also emphasizes the importance of backlink monitoring and analysis, recommending tools such as Ahrefs, Majestic, Moz, SEMrush, and Google Search Console.', 'Google Search Console and Moz provide free tools to analyze linking domains and domain authority, with over 7500 linking domains to Simply Learn and a breakdown of linking domains by domain authority.', 'Moz offers detailed insights into linking domains, including domain authority score, spam score, and top followed links, helping to compare link profiles and measure off-page SEO metrics.', 'Rank tracking tools like Google Search Console and Moz allow for tracking keyword performance, click-through rates, impressions, and ranking trends for desktop and mobile, providing insights into keyword ranking and user engagement.', "Moz's ranking tool enables tracking of keyword positions and movement, with the ability to organize and label keywords for analysis, providing insights into keyword ranking trends and performance."]}, {'end': 8356.581, 'segs': [{'end': 6963.864, 'src': 'embed', 'start': 6937.158, 'weight': 4, 'content': [{'end': 6941.843, 'text': 'maybe shorten it up, but we have tags, we have descriptions, we have cards, we have end screens.', 'start': 6937.158, 'duration': 4.685}, {'end': 6943.504, 'text': "it's been shared on facebook.", 'start': 6941.843, 'duration': 1.661}, {'end': 6945.106, 'text': "it hasn't been shared on twitter.", 'start': 6943.504, 'duration': 1.602}, {'end': 6946.528, 'text': 'okay, it is public.', 'start': 6945.106, 'duration': 1.422}, {'end': 6949.451, 'text': 'we do have pinned comments and we do have hearted comments.', 'start': 6946.528, 'duration': 2.923}, {'end': 6956.617, 'text': 'And so this gives me an idea of how we did in terms of optimizing this particular video.', 'start': 6949.771, 'duration': 6.846}, {'end': 6963.864, 'text': 'So if we wanted to tweak it, we could tweak the title tag, make it a little bit shorter to help it rank better on YouTube.', 'start': 6956.877, 'duration': 6.987}], 'summary': 'Video has tags, descriptions, cards, end screens. shared on facebook, not on twitter. public with pinned and hearted comments. suggests tweaking title tag for better youtube ranking.', 'duration': 26.706, 'max_score': 6937.158, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA6937158.jpg'}, {'end': 7858.641, 'src': 'embed', 'start': 7828.393, 'weight': 2, 'content': [{'end': 7832.24, 'text': 'It is the best way to market your products and services to local customers.', 'start': 7828.393, 'duration': 3.847}, {'end': 7838.828, 'text': 'According to Google, local results are based on relevance, distance, and prominence.', 'start': 7833.524, 'duration': 5.304}, {'end': 7843.431, 'text': 'These factors help Google to find the best match for your search.', 'start': 7839.588, 'duration': 3.843}, {'end': 7851.336, 'text': 'For this reason, it becomes important to have your NAP details accurate and consistent across the Internet.', 'start': 7844.491, 'duration': 6.845}, {'end': 7858.641, 'text': 'SEMrush confirms that local search listings will play a larger role in the SEO strategies.', 'start': 7852.677, 'duration': 5.964}], 'summary': 'Local search listings are crucial for seo, says google and semrush.', 'duration': 30.248, 'max_score': 7828.393, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA7828393.jpg'}, {'end': 8110.307, 'src': 'embed', 'start': 8077.248, 'weight': 3, 'content': [{'end': 8079.409, 'text': 'Let me know your answers in the comments section below.', 'start': 8077.248, 'duration': 2.161}, {'end': 8085.07, 'text': "In this video, first, we will understand why it's essential to rank high in search engines.", 'start': 8080.109, 'duration': 4.961}, {'end': 8091.432, 'text': 'Next, we will have a look at the top five mantras on how to get ranked number one on Google search result pages.', 'start': 8085.711, 'duration': 5.721}, {'end': 8093.693, 'text': 'And while understanding this,', 'start': 8092.012, 'duration': 1.681}, {'end': 8099.975, 'text': 'we will put a light on why these success tips are important for getting a good ranking and how we can actually implement it.', 'start': 8093.693, 'duration': 6.282}, {'end': 8104.159, 'text': 'We will share some necessary tools to help you carry out the needed process.', 'start': 8100.775, 'duration': 3.384}, {'end': 8110.307, 'text': 'And stick to the end of this video to find out the one thing that can impact your business tenfold.', 'start': 8104.82, 'duration': 5.487}], 'summary': 'Learn top 5 mantras for ranking #1 on google search result pages.', 'duration': 33.059, 'max_score': 8077.248, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA8077248.jpg'}, {'end': 8152.546, 'src': 'embed', 'start': 8131.755, 'weight': 9, 'content': [{'end': 8141.44, 'text': 'The data states that around 1.17 billion people across the globe use Google Search, which is estimated to increase exponentially in the coming years.', 'start': 8131.755, 'duration': 9.685}, {'end': 8146.543, 'text': 'Moreover, Google has gained the trust of their users with their services over the years.', 'start': 8142.12, 'duration': 4.423}, {'end': 8152.546, 'text': "This definitely makes the point of interest to understand why it's important to rank high on Google Search.", 'start': 8147.203, 'duration': 5.343}], 'summary': 'Around 1.17 billion people use google search worldwide, projected to increase, highlighting the importance of ranking high on google search.', 'duration': 20.791, 'max_score': 8131.755, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA8131755.jpg'}, {'end': 8227.183, 'src': 'embed', 'start': 8198.833, 'weight': 0, 'content': [{'end': 8201.674, 'text': 'As we know how important it is to rank high on Google.', 'start': 8198.833, 'duration': 2.841}, {'end': 8208.099, 'text': "so in the next 10 minutes let's get to know the top five success mantras that will help you rank high in Google.", 'start': 8201.674, 'duration': 6.425}, {'end': 8211.921, 'text': 'So the fifth tip on our list is promote your content.', 'start': 8208.638, 'duration': 3.283}, {'end': 8218.718, 'text': 'Whether you are a business owner or a blogger, you definitely need to promote your content to get a good audience reach.', 'start': 8212.714, 'duration': 6.004}, {'end': 8225.582, 'text': 'By content here, we mean data on your website that can be products, services, or even a simple blog.', 'start': 8219.397, 'duration': 6.185}, {'end': 8227.183, 'text': 'To do this,', 'start': 8226.142, 'duration': 1.041}], 'summary': 'Learn top 5 success mantras to rank high on google in 10 minutes.', 'duration': 28.35, 'max_score': 8198.833, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA8198833.jpg'}], 'start': 6784.753, 'title': 'Seo tools and best practices', 'summary': 'Covers the significance of using seo tools like moz and ahrefs for keyword optimization, backlink analysis, and competitor research, along with providing top 10 seo tips for higher google ranking including image optimization, semantic keywords, and quality link building.', 'chapters': [{'end': 6822.331, 'start': 6784.753, 'title': 'Ranking tool for brand vs. non-brand keywords', 'summary': 'Discusses the importance of excluding brand keywords when optimizing and using a ranking tool to measure the trend and difficulty of non-brand keywords for better optimization.', 'duration': 37.578, 'highlights': ['The whole idea behind a good ranking tool is to measure the trend of keywords, allowing for analysis of whether a keyword is trending up or down.', 'The conversation emphasizes the importance of excluding brand keywords for optimization and focusing on non-brand keywords for ranking analysis.', 'The need to understand why a keyword is not ranking, including the consideration of its difficulty, is highlighted as a crucial aspect of keyword optimization.']}, {'end': 7125.099, 'start': 6822.672, 'title': 'Seo tools and metrics analysis', 'summary': 'Discusses the importance of using seo tools such as moz and ahrefs for keyword optimization, backlink analysis, and competitor research, along with highlighting the significance of tools like vidiq for video optimization and google analytics for website traffic analysis.', 'duration': 302.427, 'highlights': ['Ahrefs and Moz offer visibility into keyword rankings and provide insights on trending keywords and competitor performance, supporting on-page and off-page SEO efforts. Ahrefs and Moz provide visibility into keyword rankings, trend analysis, and competitor performance, aiding in on-page and off-page SEO efforts.', 'VidIQ provides comprehensive insights on video performance, including views, engagement rate, and optimization suggestions to improve video rankings on YouTube. VidIQ offers insights on video performance, including views, engagement rate, and optimization suggestions to enhance video rankings on YouTube.', "SEO tools like SEO Site Checkup, Site Analyzer, and Moz's Page Optimization tool offer content analysis, including checking page titles, meta descriptions, and identifying errors. SEO Site Checkup, Site Analyzer, and Moz's Page Optimization tool provide content analysis, checking page titles, meta descriptions, and identifying errors.", 'Google Analytics offers insights into website traffic, user behavior, and goal achievement, allowing analysis of organic search traffic, landing page performance, and user engagement. Google Analytics provides insights into website traffic, user behavior, and goal achievement, allowing analysis of organic search traffic, landing page performance, and user engagement.']}, {'end': 7643.221, 'start': 7125.239, 'title': 'Google analytics for site speed and seo', 'summary': "Discusses using google analytics for site speed analysis, including insights on page load time, speed suggestions, and its impact on organic search ranking, as well as tips for optimizing voice search, mobile optimization, google's eat principle, featured snippets, and image optimization.", 'duration': 517.982, 'highlights': ['Google Analytics provides insights on page load time, speed suggestions, and specific page performance, aiding in optimizing site speed for better user experience and organic search ranking. Google Analytics offers detailed metrics on page load time, speed suggestions, and page performance, enabling optimization for improved user experience and better organic search ranking.', 'Voice search optimization is crucial, with the prediction that 55% of US households will have a smart speaker by 2022, emphasizing the need for wise keyword choices and persona-based content. The increasing prevalence of voice search, with an anticipated 55% adoption rate in US households by 2022, highlights the importance of optimizing for voice search through wise keyword choices and persona-based content.', 'Mobile optimization is vital, with approximately 70% of internet users expected to access the internet through mobile devices by 2025, impacting search rankings and user experience. The significance of mobile optimization, as projected 70% of internet users accessing the internet via mobile by 2025, impacting search rankings and user experience.', "Google's EAT principle, emphasizing Expertise, Authoritativeness, and Trustworthiness, is crucial for ranking higher on search engine result pages, aligning with Google's focus on delivering high-quality content. The importance of Google's EAT principle, focusing on Expertise, Authoritativeness, and Trustworthiness, in achieving higher rankings on search engine result pages, in line with Google's emphasis on high-quality content delivery.", 'Featured snippets play a significant role in search results, with almost 99% of web pages featured in the snippet already ranking on the first page of search engine result pages, requiring structured content and effective use of images and tables. The impact of featured snippets on search results, with nearly 99% of featured web pages already ranking on the first page, necessitating structured content, use of images and tables for optimization.', 'Image optimization is highlighted as a prominent factor in search, necessitating immediate attention for better search performance. The importance of image optimization in search performance, emphasizing the need for immediate attention to improve search results.']}, {'end': 8356.581, 'start': 7643.861, 'title': 'Top 10 seo tips for higher google ranking', 'summary': 'Provides top 10 seo tips for higher google ranking, including image optimization, semantic keywords, quality link building, local search listings, user experience improvement, and schema markup, which can significantly impact website traffic and ranking.', 'duration': 712.72, 'highlights': ['Image optimization can improve page ranking and increase engagement on the website. Using high-quality and relevant images, suitable image labels, and inclusion of images in the sitemap can improve page ranking and user engagement.', 'Building quality links is crucial for a successful and long-term SEO strategy, as it can significantly impact website ranking and traffic. Emphasizing the importance of earning backlinks from relevant and authoritative websites, promoting content on social media, guest blogging, influencer marketing, and participation in forums to build quality links.', 'Local SEO plays a crucial role in obtaining traffic from location-based searches, and accurate NAP details are essential for local search listings. Highlighting the importance of local SEO, including the factors influencing local search results, and the significance of accurate NAP details for local search listings.', 'User experience improvement is essential for SEO, focusing on website navigation, content layout, and mobile responsiveness. Stressing the importance of user experience optimization through website navigation, content layout, mobile responsiveness, and site load speed for improved SEO performance.', 'Schema markup can significantly impact website traffic and ranking, and adding structured data can enhance website descriptions in search engine results. Explaining the importance of schema markup for defining website content, including examples such as ratings and reviews, product availability, and its impact on website traffic and ranking.']}], 'duration': 1571.828, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA6784753.jpg', 'highlights': ['Ahrefs and Moz offer visibility into keyword rankings and provide insights on trending keywords and competitor performance, supporting on-page and off-page SEO efforts.', 'Google Analytics provides insights into website traffic, user behavior, and goal achievement, allowing analysis of organic search traffic, landing page performance, and user engagement.', 'The increasing prevalence of voice search, with an anticipated 55% adoption rate in US households by 2022, highlights the importance of optimizing for voice search through wise keyword choices and persona-based content.', "The importance of Google's EAT principle, focusing on Expertise, Authoritativeness, and Trustworthiness, in achieving higher rankings on search engine result pages, in line with Google's emphasis on high-quality content delivery.", 'Image optimization can improve page ranking and increase engagement on the website.', 'Building quality links is crucial for a successful and long-term SEO strategy, as it can significantly impact website ranking and traffic.', 'Local SEO plays a crucial role in obtaining traffic from location-based searches, and accurate NAP details are essential for local search listings.', 'Stressing the importance of user experience optimization through website navigation, content layout, mobile responsiveness, and site load speed for improved SEO performance.', 'Explaining the importance of schema markup for defining website content, including examples such as ratings and reviews, product availability, and its impact on website traffic and ranking.', 'The whole idea behind a good ranking tool is to measure the trend of keywords, allowing for analysis of whether a keyword is trending up or down.']}, {'end': 10487.885, 'segs': [{'end': 8404.386, 'src': 'embed', 'start': 8375.478, 'weight': 0, 'content': [{'end': 8382.365, 'text': 'adding SEO-optimized images and video on the page, efficient use of keywords on the page and links, and much more.', 'start': 8375.478, 'duration': 6.887}, {'end': 8386.789, 'text': 'Get the detailed guide to learning on-page optimization by SimplyLearn.', 'start': 8383.205, 'duration': 3.584}, {'end': 8389.52, 'text': 'Check the link in the description box below.', 'start': 8387.679, 'duration': 1.841}, {'end': 8397.183, 'text': 'And finally, the best tip we have is the most effective one and the one that rules them all, which is keyword research.', 'start': 8390.2, 'duration': 6.983}, {'end': 8404.386, 'text': 'Keyword research is a process of identifying and implementing the relevant keywords for the content you tend to create.', 'start': 8398.223, 'duration': 6.163}], 'summary': 'Learn on-page optimization with seo-optimized images, videos, efficient use of keywords, and the crucial tip of keyword research.', 'duration': 28.908, 'max_score': 8375.478, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA8375477.jpg'}, {'end': 8682.953, 'src': 'embed', 'start': 8655.014, 'weight': 4, 'content': [{'end': 8659.657, 'text': "Yep, so now the history of the name, it's currently called Google Business Profile.", 'start': 8655.014, 'duration': 4.643}, {'end': 8661.959, 'text': 'You may remember Google My Business.', 'start': 8660.037, 'duration': 1.922}, {'end': 8664.36, 'text': 'Before that, it was Google Places.', 'start': 8662.419, 'duration': 1.941}, {'end': 8667.242, 'text': 'Before that, it was Google plus Local.', 'start': 8664.901, 'duration': 2.341}, {'end': 8672.306, 'text': 'Remember those good old days and when it officially started, it was just Google Local.', 'start': 8667.322, 'duration': 4.984}, {'end': 8682.953, 'text': 'But to keep things simple, it has now been renamed as Google Business Profile that you can access through the Google search or through Google Maps.', 'start': 8673.046, 'duration': 9.907}], 'summary': 'Google business profile has undergone name changes from google my business to google places to google plus local and now to google business profile, accessible through google search or google maps.', 'duration': 27.939, 'max_score': 8655.014, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA8655014.jpg'}, {'end': 8730.61, 'src': 'embed', 'start': 8702.861, 'weight': 5, 'content': [{'end': 8709.684, 'text': 'So you can turn people who find you on Google search and on Google maps into new customers.', 'start': 8702.861, 'duration': 6.823}, {'end': 8719.529, 'text': "And once you've created your Google business profile, you can then personalize it with photos, with offers, with posts and many other things.", 'start': 8710.385, 'duration': 9.144}, {'end': 8724.091, 'text': 'And later in this presentation, I will show you how to do all this.', 'start': 8719.969, 'duration': 4.122}, {'end': 8730.61, 'text': "So your business profile is Google's term for your Google Business Listing.", 'start': 8725.546, 'duration': 5.064}], 'summary': 'Turn google search and maps visitors into new customers with a personalized business profile.', 'duration': 27.749, 'max_score': 8702.861, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA8702861.jpg'}, {'end': 8879.974, 'src': 'embed', 'start': 8852.917, 'weight': 1, 'content': [{'end': 8859.901, 'text': 'So Google Business Profile gives you the ability to incorporate your search engine results into your marketing.', 'start': 8852.917, 'duration': 6.984}, {'end': 8863.783, 'text': 'And that is a huge advantage for local businesses.', 'start': 8860.361, 'duration': 3.422}, {'end': 8873.228, 'text': "It's not just an ordinary business listing, but it's a robust tool that gives you benefits from appearing in the Google search results.", 'start': 8864.563, 'duration': 8.665}, {'end': 8879.974, 'text': 'So if I would summarize the benefits of Google Business Profile, they are as follows.', 'start': 8874.008, 'duration': 5.966}], 'summary': 'Google business profile enhances search engine results for local businesses.', 'duration': 27.057, 'max_score': 8852.917, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA8852917.jpg'}], 'start': 8357.361, 'title': 'Google business profile & local marketing', 'summary': 'Covers the significance of on-page optimization and keyword research, emphasizing keyword research in growing a business online. it also highlights the impact of google business profile, with facts like 89.3 billion visits in a month, 90% market share in search engines, and the need for local businesses to leverage it for marketing and local intent. additionally, it outlines the benefits of using google business profile for local marketing, setting it up, and its potential impact on local search rankings and visibility.', 'chapters': [{'end': 8497.166, 'start': 8357.361, 'title': 'On-page optimization and keyword research', 'summary': 'Covers the importance of on-page optimization, including technical aspects and keyword research, and suggests practical tips and tools for effective seo, emphasizing the significance of keyword research in growing a business online.', 'duration': 139.805, 'highlights': ['The significance of keyword research in growing a business online, emphasizing its potential to make or break a business and the importance of selecting relevant keywords, with a recommendation to opt for long-tail keywords for easier ranking.', "The various practical tips for effective keyword research, including utilizing Google's auto-suggest feature, staying updated with competitors' strategies, and using keyword research tools like Google Keyword Planner, Answer the Public, and Google Trends.", 'The comprehensive concept of on-page optimization, covering technical aspects such as server speed, page loading speed, website structure, internal and external links, and SEO-optimized images and videos, while also highlighting the significance of efficient keyword usage.', 'The introduction and discussion of Google Business Profile, formerly known as Google My Business, focusing on its features, usage for small businesses, and related topics, presented by Mark Kempman on the Simply Learn YouTube channel.']}, {'end': 8702.401, 'start': 8497.347, 'title': 'Google business profile & marketing', 'summary': 'Highlights the immense reach and impact of google, including facts like 89.3 billion visits in a month, 90% market share in search engines, 99,000 searches per second, 5 billion google maps downloads, and $146.92 billion in advertising revenue in 2020, emphasizing the need for local businesses to leverage google business profile for marketing.', 'duration': 205.054, 'highlights': ['Google was visited 89.3 billion times in the past month, holding over 90% market share in the search engine market, and processing 99,000 searches every second, totaling 8.5 billion searches daily.', '63% of Google searches are done on mobile phones, and there are over 5 billion downloads of the Google Maps app.', 'Google generated $146.92 billion in advertising revenue in 2020, underscoring the necessity for businesses to prioritize Google in their marketing efforts.', 'Google Business Profile, formerly known as Google My Business, is a crucial tool for managing and optimizing business profiles on Google, enabling the creation of free profiles for shops or service areas.', 'Google Business Profile should be leveraged for local marketing, search engine optimization, and understanding its pros and cons, emphasizing the importance of local businesses utilizing this platform.']}, {'end': 9183.487, 'start': 8702.861, 'title': 'Optimizing local marketing with google business profile', 'summary': 'Outlines the benefits of using google business profile for local marketing, including the ability to engage with customers, highlight business features, and gain insights from user interactions, with 46% of google searches having a local intent and various quantifiable performance metrics.', 'duration': 480.626, 'highlights': ['Google has reported that 46% of all searches done on Google have a local intent. This statistic emphasizes the significance of local intent in Google searches, indicating a substantial opportunity for businesses to leverage Google Business Profile for local marketing.', 'Google Business Profile offers a messaging feature that lets businesses directly chat with potential customers, enabling quick real-time interactions and assistance. The messaging feature facilitates direct communication with potential customers from the search results page, enhancing customer engagement and support.', 'Businesses can gain insights from user interactions, such as tracking profile views, queries used to find the business, and the number of unique visitors and customer interactions. The ability to gain insights into user interactions provides valuable data for businesses, allowing them to understand their target market and assess their local search performance.', 'The ability to highlight business features, such as showcasing store specialties, displaying new products, and promoting events, offers businesses the opportunity to stand out to customers who find their profile. Highlighting business features through Google Business Profile enables businesses to attract and engage potential customers by showcasing unique offerings and providing relevant updates.']}, {'end': 9656.37, 'start': 9183.487, 'title': 'Google business profile benefits', 'summary': 'Discusses the benefits of google business profile, including increased visibility and local search rankings, the impact of the local three-pack on search results, the importance of reviews and seo optimization, and the factors that influence local ranking on google.', 'duration': 472.883, 'highlights': ['Google Business Profile improves local search rankings, leading to higher visibility of businesses on the web. The chapter emphasizes that Google Business Profile helps improve local search rankings, leading to increased visibility of businesses on the web.', 'The local three-pack on Google significantly impacts local search results, providing three potential ways for businesses to show up on the first page of Google for relevant local searches. The local three-pack on Google has a significant impact on local search results, offering businesses three potential ways to appear on the first page for relevant local searches.', 'Getting reviews on Google My Business profile increases the chances of showing up in the local pack and is beneficial for business reputation, ultimately resulting in higher search rankings. Obtaining reviews on Google My Business profile increases the likelihood of appearing in the local pack and positively impacts business reputation, resulting in higher search rankings.', 'SEO rules and guidelines, including keywords, website optimization, and backlinks, apply to local listings and contribute to local search rankings. The chapter emphasizes that SEO rules and guidelines, such as keywords, website optimization, and backlinks, apply to local listings and are instrumental in influencing local search rankings.', 'Factors influencing local ranking on Google include relevance, distance, and prominence, with the importance of providing as much information as possible to increase the chances of appearing in search results. The factors influencing local ranking on Google, including relevance, distance, and prominence, highlight the significance of providing comprehensive information to enhance the chances of appearing in search results.']}, {'end': 10169.509, 'start': 9658.174, 'title': 'Setting up google business profile', 'summary': 'Provides a guide on setting up a google business profile, including accessing the dashboard, registering a business on google maps, and the process of verification, emphasizing the importance of verification for businesses and the various ways to do so.', 'duration': 511.335, 'highlights': ['The importance of verification for businesses using Google Business Profile is emphasized, and various ways of verification are outlined, including through a phone number and receiving a card at the physical business address. Importance of verification, various verification methods', 'The process of setting up a Google Business Profile is detailed, including accessing the dashboard, registering a business on Google Maps, and filling in business information such as address and contact details. Detailed process of setting up a Google Business Profile', 'The guide demonstrates the steps to add photos of the business to the Google Business Profile, showcasing the process of selecting and uploading images to complete the profile. Adding photos to the Google Business Profile']}, {'end': 10487.885, 'start': 10170.13, 'title': 'Google my business profile setup', 'summary': 'Discusses setting up a google my business profile, including editing the profile, accessing it through google search and maps, and adding photos, with 55 views and the potential for showing up in the google three pack.', 'duration': 317.755, 'highlights': ['Setting up a Google My Business profile provides access to edit contact information, location details, and business hours, with potential visibility on Google and in the Google three pack. potential visibility on Google, 55 views', 'Accessing the business profile through Google search and maps allows for managing the profile, reading reviews, and adding updates, with 55 views received in a month. accessing through Google search and maps, 55 views received in a month', 'The process of adding a photo to the business profile is demonstrated, with the potential to add a logo, cover, and video photo of the interior. demonstrated process of adding a photo']}], 'duration': 2130.524, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA8357361.jpg', 'highlights': ['Google was visited 89.3 billion times in the past month, holding over 90% market share in the search engine market, and processing 99,000 searches every second, totaling 8.5 billion searches daily.', 'Google generated $146.92 billion in advertising revenue in 2020, underscoring the necessity for businesses to prioritize Google in their marketing efforts.', 'Google has reported that 46% of all searches done on Google have a local intent. This statistic emphasizes the significance of local intent in Google searches, indicating a substantial opportunity for businesses to leverage Google Business Profile for local marketing.', 'Google Business Profile improves local search rankings, leading to higher visibility of businesses on the web. The chapter emphasizes that Google Business Profile helps improve local search rankings, leading to increased visibility of businesses on the web.', 'The importance of verification for businesses using Google Business Profile is emphasized, and various ways of verification are outlined, including through a phone number and receiving a card at the physical business address.', 'The process of setting up a Google Business Profile is detailed, including accessing the dashboard, registering a business on Google Maps, and filling in business information such as address and contact details.']}, {'end': 12551.865, 'segs': [{'end': 11082.87, 'src': 'embed', 'start': 11054.812, 'weight': 1, 'content': [{'end': 11062.141, 'text': 'one more ad, mobile installation, but i cannot show you as i am from the desktop, though i would able to show you the screenshot of the same.', 'start': 11054.812, 'duration': 7.329}, {'end': 11066.677, 'text': 'Now coming to the part why Google ad is so important.', 'start': 11063.194, 'duration': 3.483}, {'end': 11073.102, 'text': "So I'll be just quick now because we have to be making the account today and also the campaign.", 'start': 11067.938, 'duration': 5.164}, {'end': 11082.87, 'text': 'Google ad is important in many ways, because Google ad helps us to increase the visibility of our products, increase the visibility of our brand.', 'start': 11073.602, 'duration': 9.268}], 'summary': 'Google ad increases product and brand visibility, aiding in account and campaign creation.', 'duration': 28.058, 'max_score': 11054.812, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA11054812.jpg'}, {'end': 11309.793, 'src': 'embed', 'start': 11283.348, 'weight': 0, 'content': [{'end': 11292.49, 'text': 'Once we start learning Google Ads deeply, then you would know how these works like, how the functionality of these works like.', 'start': 11283.348, 'duration': 9.142}, {'end': 11294.251, 'text': 'So they are talking about the same thing.', 'start': 11292.75, 'duration': 1.501}, {'end': 11296.651, 'text': 'RLSA is retargeting list of search ads.', 'start': 11294.391, 'duration': 2.26}, {'end': 11303.093, 'text': 'We are able to target people who have not converted, who have not converted.', 'start': 11297.031, 'duration': 6.062}, {'end': 11309.793, 'text': 'Then it is also used for, I think I talked about branding.', 'start': 11304.969, 'duration': 4.824}], 'summary': "Learning google ads deeply reveals rlsa's retargeting capability for non-converters and branding.", 'duration': 26.445, 'max_score': 11283.348, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA11283348.jpg'}, {'end': 11493.336, 'src': 'embed', 'start': 11467.086, 'weight': 4, 'content': [{'end': 11476.71, 'text': 'we have to be working on the areas which should not be filled, which should not be left unfilled, and it should be focused on the audience.', 'start': 11467.086, 'duration': 9.624}, {'end': 11488.374, 'text': 'it should be focused on certain parameters and after running the ad also, it is very important to keep measuring the performance and optimizing,', 'start': 11476.71, 'duration': 11.664}, {'end': 11493.336, 'text': 'optimizing and optimizing further or otherwise taking care in the next campaign.', 'start': 11488.374, 'duration': 4.962}], 'summary': 'Focus on filling and targeting key areas, measure performance, and optimize for future campaigns.', 'duration': 26.25, 'max_score': 11467.086, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA11467086.jpg'}, {'end': 11551.053, 'src': 'embed', 'start': 11517.619, 'weight': 12, 'content': [{'end': 11518.279, 'text': 'Okay, so formats.', 'start': 11517.619, 'duration': 0.66}, {'end': 11519.359, 'text': "I've already talked about.", 'start': 11518.319, 'duration': 1.04}, {'end': 11521.8, 'text': "Okay, so this is the text that I've already shown.", 'start': 11519.359, 'duration': 2.441}, {'end': 11526.282, 'text': "then there is a banner ad which I've shown you on the, You know, speedtest.net.", 'start': 11521.8, 'duration': 4.482}, {'end': 11531.924, 'text': 'there is another kind of an ad image at again, You know, you see on a different platforms, like websites and apps.', 'start': 11526.282, 'duration': 5.642}, {'end': 11537.686, 'text': 'then there is a app ad which i could not show you practically because i am logged in from my desktop.', 'start': 11531.924, 'duration': 5.762}, {'end': 11542.328, 'text': 'so this was the fifth kind of an ad which i was talking about, a mobile installation ad.', 'start': 11537.686, 'duration': 4.642}, {'end': 11551.053, 'text': 'so this probably you see only on most of the time on a mobile, because as an advertiser he would want installation button,', 'start': 11542.328, 'duration': 8.725}], 'summary': 'Various ad formats discussed, including banner, image, and app ads, with emphasis on mobile installation ads.', 'duration': 33.434, 'max_score': 11517.619, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA11517619.jpg'}, {'end': 11651.859, 'src': 'embed', 'start': 11621.607, 'weight': 2, 'content': [{'end': 11622.788, 'text': 'Then we just need to click this.', 'start': 11621.607, 'duration': 1.181}, {'end': 11629.792, 'text': 'And once you reach to this page, you have to click get started.', 'start': 11625.769, 'duration': 4.023}, {'end': 11634.574, 'text': 'after get started.', 'start': 11633.354, 'duration': 1.22}, {'end': 11639.856, 'text': 'probably in my case you would see a different screen, because I have lot of accounts created, lot of clients.', 'start': 11634.574, 'duration': 5.282}, {'end': 11646.977, 'text': 'accounts are there, but in your case it will show new Google Ads account like this.', 'start': 11639.856, 'duration': 7.121}, {'end': 11651.859, 'text': 'so I will repeat my steps so that you are not confused.', 'start': 11646.977, 'duration': 4.882}], 'summary': "The process involves clicking 'get started' after reaching a page, which may vary based on the number of accounts and clients.", 'duration': 30.252, 'max_score': 11621.607, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA11621607.jpg'}, {'end': 11707.029, 'src': 'embed', 'start': 11680.249, 'weight': 5, 'content': [{'end': 11688.18, 'text': "okay, that's why i just repeated my steps, because i've been taken to some other page where my already created accounts were showing.", 'start': 11680.249, 'duration': 7.931}, {'end': 11692.846, 'text': 'but in your case, after just clicking get started, it will directly going to take you to this page.', 'start': 11688.18, 'duration': 4.666}, {'end': 11696.807, 'text': 'now, here you have to ensure that you are not clicking anything.', 'start': 11693.206, 'duration': 3.601}, {'end': 11701.268, 'text': 'why? because this has brought us to the express mode.', 'start': 11696.807, 'duration': 4.461}, {'end': 11707.029, 'text': 'express mode is more of the kind like automated or a smart mode which is created by google.', 'start': 11701.268, 'duration': 5.761}], 'summary': 'Repeating steps avoids redirection to existing accounts. express mode is an automated feature by google.', 'duration': 26.78, 'max_score': 11680.249, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA11680249.jpg'}], 'start': 10488.166, 'title': 'Google business profile, ads, and metrics', 'summary': 'Covers managing a google business profile, types of google ads, importance of ads for brand visibility, bidding strategies, creating ads account, and understanding ad performance metrics. it includes benefits, potential drawbacks, and quantifiable data such as 3-5% conversions through remarketing.', 'chapters': [{'end': 10802.481, 'start': 10488.166, 'title': 'Google business profile', 'summary': 'Provides a demonstration of managing a google business profile, including the process of adding photos, optimizing the profile, accessing the dashboard, and analyzing performance metrics. it also highlights the benefits of reaching customers, engaging with them, and the potential drawbacks of fake businesses exploiting the free service.', 'duration': 314.315, 'highlights': ['Google Business Profile provides access to performance metrics, such as interactions, calls, messages, directions, website clicks, and booking clicks, with a demonstration showing 18 business profile interactions from October to December. The speaker showcases the ability to track performance metrics, demonstrating 18 business profile interactions within a specific timeframe, offering quantifiable data.', 'The benefits of Google Business Profile include reaching customers, responding to their interests and feedback, engaging with them, and establishing a presence on Google search results page without needing a website, emphasizing its powerful and free nature. The presentation highlights the key advantages of Google Business Profile, emphasizing its ability to connect with customers, engage with them, and establish an online presence without a website, providing quantifiable benefits.', 'The potential drawback of Google Business Profile is the possibility of fake businesses exploiting the free service, which may lead to scams and fraudulent activities, requiring Google to constantly optimize the verification process to deter scammers. The chapter outlines the potential issue of fake businesses using the platform for scams, stressing the need for constant optimization of the verification process to prevent fraudulent activities, adding a cautionary note to the summary.']}, {'end': 11054.812, 'start': 10802.501, 'title': 'Google ads overview', 'summary': 'Discusses the features and types of google ads, including the top placements on google search, display ads, shopping ads, and video ads, highlighting the benefits of using google ads to reach potential customers.', 'duration': 252.311, 'highlights': ['Google Ads allows advertisers to achieve top placements on Google search results, providing visibility and potential traffic. Advertisers using Google Ads can secure one of the four top positions on a Google search page, with seven placements in total, enhancing visibility and attracting potential traffic.', "Display ads on different sites and platforms can be identified through 'ads by Google' labels, enabling advertisers to reach audiences across various websites. Through Google Ads, advertisers can create display ads that appear on different sites, identified by 'ads by Google' labels, expanding their reach across diverse publishing platforms.", 'Shopping ads showcase products directly on Google search results, providing a visual representation of the advertised items. Google Ads enables the creation of shopping ads that display products directly on Google search results, offering a visual representation of the advertised items to potential customers.', "Video ads on YouTube allow advertisers to engage with audiences before video content, leveraging the platform's extensive user base. Through Google Ads, advertisers can create video ads on YouTube, engaging with audiences before video content, capitalizing on the platform's extensive user base and potential reach."]}, {'end': 11283.208, 'start': 11054.812, 'title': 'Importance of google ads for brand visibility', 'summary': 'Discusses the importance of google ads in increasing brand visibility, highlighting the significance of being on the first page of search results and the potential for 3-5% conversions through remarketing.', 'duration': 228.396, 'highlights': ['The significance of being on the first page of search results is highlighted, with 97% of people not going beyond the first or second page, emphasizing the need for brands to be on the first page to sell their products.', 'The potential for 3-5% conversions is mentioned, indicating the expected conversion rate when a hundred users land on the website from the ad, emphasizing the realistic approach needed for expectations.', 'The importance of remarketing is emphasized, explaining the strategy of retargeting users who have not filled the data or converted, showcasing the value of remarketing in increasing conversions and brand recall.', 'The chapter also discusses the role of a landing page in obtaining form fills and call-to-action clicks, emphasizing the objective and content of the landing page as well as the realistic expectations for conversions.', 'The chapter highlights the ability of Google ads to increase brand visibility, brand awareness, and website traffic through relevant ad copy and targeted keywords, emphasizing the effectiveness of Google ads in achieving quick results.']}, {'end': 11493.336, 'start': 11283.348, 'title': 'Google ads bidding and measurement', 'summary': 'Discusses google ads bidding strategy, focusing on cost per click (cpc) and the importance of measuring ad performance for better results and conversions.', 'duration': 209.988, 'highlights': ["The chapter emphasizes the importance of cost per click (CPC) bidding strategy in Google Ads, where the advertiser pays only when a user clicks on the ad, leading to the deduction of a certain bid value from the advertiser's Google Ads account. CPC bidding strategy ensures that advertisers only pay when a user clicks on the ad, leading to the deduction of a certain bid value from the advertiser's Google Ads account.", 'The discussion also highlights the significance of measuring ad performance and continuous optimization to improve results and conversions in digital marketing. Emphasizes the importance of measuring ad performance and continuous optimization to improve results and conversions in digital marketing.', 'Retargeting List of Search Ads (RLSA) is mentioned as a key strategy to target people who have not converted, contributing to the effectiveness of Google Ads in reaching potential customers. Mentions the effectiveness of Retargeting List of Search Ads (RLSA) in targeting people who have not converted, contributing to the effectiveness of Google Ads in reaching potential customers.']}, {'end': 12050.317, 'start': 11494.076, 'title': 'Creating google ads account and campaign', 'summary': 'Covers the process of creating a google ads account, including the steps to create an account, switch to expert mode, and define campaign objectives, with a focus on increasing sales, leads, website traffic, product branding, and app promotion.', 'duration': 556.241, 'highlights': ['The process of creating a Google Ads account is detailed, including steps to create an account, switch to expert mode, and define campaign objectives. The detailed process of creating a Google Ads account, including switching to expert mode and defining campaign objectives, is explained thoroughly.', 'The focus on increasing sales, leads, website traffic, product branding, and app promotion is emphasized as key objectives for creating campaigns within Google Ads. Emphasis is placed on the key objectives for creating campaigns within Google Ads, including increasing sales, leads, website traffic, product branding, and app promotion.', 'The discussion of metrics within the Google Ads account, including the process of navigating to view results from search campaigns, is highlighted. The discussion of metrics within the Google Ads account, and the process of navigating to view results from search campaigns, is highlighted as an essential aspect of campaign management.']}, {'end': 12551.865, 'start': 12050.317, 'title': 'Understanding metrics for ad performance', 'summary': 'Explains the key metrics for ad performance, including ctr, average cpc, cost, conversions, and conversion rate, with examples and hypothetical numbers.', 'duration': 501.548, 'highlights': ['The chapter explains the importance of click through rate (CTR) and how it is calculated, emphasizing that around 5 to 10% is considered good, with higher CTR indicating better ad performance.', 'The chapter details the concept of average CPC, highlighting its calculation based on the bid value and the actual price paid per click, and its impact on the overall cost of running the ad campaign.', 'The chapter clarifies the calculation of cost, illustrating the multiplication of the number of clicks with the average CPC to determine the total cost, providing examples in both rupees and dollars for better understanding.', 'The chapter discusses the concept of conversions and conversion rate, emphasizing the importance of tracking the percentage of users who complete the desired goal or action after clicking on the ad, with examples of conversion rates and cost per conversion calculations.', 'The chapter provides a hypothetical example to reinforce the understanding of the metrics, including CTR, cost, conversions, and cost per conversion, using specific numbers to illustrate the calculations and their significance.']}], 'duration': 2063.699, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA10488166.jpg', 'highlights': ['Google Business Profile offers access to performance metrics, such as interactions, calls, messages, and website clicks, demonstrating 18 business profile interactions from October to December.', 'Google Business Profile benefits include reaching customers, responding to their interests, and establishing a presence on Google search results page without needing a website.', 'Google Ads allows advertisers to achieve top placements on Google search results, providing visibility and potential traffic.', 'Shopping ads showcase products directly on Google search results, providing a visual representation of the advertised items.', 'The significance of being on the first page of search results is highlighted, with 97% of people not going beyond the first or second page.', 'The potential for 3-5% conversions is mentioned, indicating the expected conversion rate when a hundred users land on the website from the ad.', 'The importance of remarketing is emphasized, explaining the strategy of retargeting users who have not filled the data or converted.', 'The chapter emphasizes the importance of cost per click (CPC) bidding strategy in Google Ads, where the advertiser pays only when a user clicks on the ad.', 'The discussion also highlights the significance of measuring ad performance and continuous optimization to improve results and conversions in digital marketing.', 'The process of creating a Google Ads account is detailed, including steps to create an account, switch to expert mode, and define campaign objectives.', 'The focus on increasing sales, leads, website traffic, product branding, and app promotion is emphasized as key objectives for creating campaigns within Google Ads.', 'The chapter explains the importance of click through rate (CTR) and how it is calculated, emphasizing that around 5 to 10% is considered good.', 'The chapter details the concept of average CPC, highlighting its calculation based on the bid value and the actual price paid per click.', 'The chapter clarifies the calculation of cost, illustrating the multiplication of the number of clicks with the average CPC to determine the total cost.', 'The chapter discusses the concept of conversions and conversion rate, emphasizing the importance of tracking the percentage of users who complete the desired goal or action after clicking on the ad.', 'The chapter provides a hypothetical example to reinforce the understanding of the metrics, including CTR, cost, conversions, and cost per conversion, using specific numbers to illustrate the calculations and their significance.']}, {'end': 13745.793, 'segs': [{'end': 12714.937, 'src': 'embed', 'start': 12640.16, 'weight': 1, 'content': [{'end': 12641.642, 'text': 'Our focus is just to create search ad.', 'start': 12640.16, 'duration': 1.482}, {'end': 12645.887, 'text': 'You can leave this part right now because your conversions are not being created.', 'start': 12642.123, 'duration': 3.764}, {'end': 12653.176, 'text': "We'll do in maybe in a next session when we'll talk about the advanced settings and website visit is my premier goal.", 'start': 12646.508, 'duration': 6.668}, {'end': 12656.8, 'text': "And suppose I'm running the ad for any of these sites.", 'start': 12653.777, 'duration': 3.023}, {'end': 12666.899, 'text': "Probably I'm running the ad for Let me just see if I can get the Simply Learn landing page.", 'start': 12657.181, 'duration': 9.718}, {'end': 12673.801, 'text': 'So digital marketing search, marketing, just a minute guys.', 'start': 12667.719, 'duration': 6.082}, {'end': 12679.782, 'text': 'Digital marketing course.', 'start': 12677.021, 'duration': 2.761}, {'end': 12690.665, 'text': 'Click on continue.', 'start': 12689.885, 'duration': 0.78}, {'end': 12699.787, 'text': 'And then the very first thing you see bidding which we have just learned that we pay on a cost per click basis.', 'start': 12694.864, 'duration': 4.923}, {'end': 12714.937, 'text': 'So clicks and you can always set up your bid limit that I do not want to pay more than suppose 1 rupee a click or 2 rupee a click or 5 rupee a click.', 'start': 12700.168, 'duration': 14.769}], 'summary': 'Focus on creating search ad, prioritize website visits as the premier goal, and optimize bids for cost per click.', 'duration': 74.777, 'max_score': 12640.16, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA12640160.jpg'}, {'end': 12947.331, 'src': 'embed', 'start': 12913.547, 'weight': 4, 'content': [{'end': 12914.988, 'text': 'So this is the simplest of the way.', 'start': 12913.547, 'duration': 1.441}, {'end': 12920.429, 'text': 'Suppose I just like all these keywords from my product point of view and I like the pricing as well.', 'start': 12915.368, 'duration': 5.061}, {'end': 12922.45, 'text': 'So what I would do, I would just copy this.', 'start': 12920.809, 'duration': 1.641}, {'end': 12927.431, 'text': 'Copying this and then putting into maybe here.', 'start': 12923.33, 'duration': 4.101}, {'end': 12935.877, 'text': 'So when there would be a space, you know, when the campaign would ask me, please tell me for which keyword you want to run the ad.', 'start': 12928.888, 'duration': 6.989}, {'end': 12940.062, 'text': 'Certainly it would come here when we are done with these two settings.', 'start': 12936.858, 'duration': 3.204}, {'end': 12941.924, 'text': "Then I don't have to waste time.", 'start': 12940.442, 'duration': 1.482}, {'end': 12947.331, 'text': 'I will just go here and copy these keywords and paste in here under the keywords.', 'start': 12942.365, 'duration': 4.966}], 'summary': 'The speaker discusses copying and pasting keywords for ad campaign optimization.', 'duration': 33.784, 'max_score': 12913.547, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA12913547.jpg'}, {'end': 13657.603, 'src': 'embed', 'start': 13629.413, 'weight': 0, 'content': [{'end': 13635.175, 'text': 'once this is approved, then your ads start showing and you start seeing the results, like impression clicks and CTR, ABCPC,', 'start': 13629.413, 'duration': 5.762}, {'end': 13637.095, 'text': 'whatever we have talked about.', 'start': 13635.175, 'duration': 1.92}, {'end': 13639.576, 'text': 'okay, so this is all about the ad making.', 'start': 13637.095, 'duration': 2.481}, {'end': 13643.497, 'text': 'now we can see some of the important things here, like metrics.', 'start': 13639.576, 'duration': 3.921}, {'end': 13650.44, 'text': 'we have discussed All these.', 'start': 13643.497, 'duration': 6.943}, {'end': 13657.603, 'text': 'we have discussed CPC conversions, cost per conversions, CTR.', 'start': 13650.44, 'duration': 7.163}], 'summary': 'Approval triggers ad display and results, including metrics like impression clicks, ctr, abcpc, cpc conversions, cost per conversions.', 'duration': 28.19, 'max_score': 13629.413, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA13629413.jpg'}], 'start': 12552.646, 'title': 'Creating and optimizing google ad campaigns', 'summary': 'Covers creating and optimizing search ads on google ads, including tips for selecting keywords, setting bid values, targeting locations, and improving ad strength. it also emphasizes completing all campaign settings within one hour and focuses on quality score impact on ad relevance and ranking.', 'chapters': [{'end': 12884.638, 'start': 12552.646, 'title': 'Creating effective google ads', 'summary': 'Explains the process of creating search ads on google ads, including selecting campaign goals, setting bid limits using the keyword planner, and determining bid values based on keyword competition and search volume.', 'duration': 331.992, 'highlights': ["The bid value for a keyword like 'digital marketing course' is estimated to be around 46 to 195 rupees, based on the competition and search volume, requiring a strategic approach to setting bid limits for effective ad campaigns.", 'The Keyword Planner tool provides insights into the search volume and competition for specific keywords, allowing advertisers to make informed decisions on bid values and campaign strategies.', 'The process of creating a search ad on Google Ads involves selecting campaign goals such as website traffic, leads, sales, or proceeding without specific guidance, followed by setting bid limits and leveraging the Keyword Planner tool to determine bid values based on search volume and competition.', 'The chapter provides advanced insights into the settings and strategies for creating search ads on Google Ads, emphasizing the importance of understanding bid values and using tools like the Keyword Planner to optimize ad campaign performance.']}, {'end': 13441.249, 'start': 12885.018, 'title': 'Google ads campaign optimization', 'summary': 'Discusses optimizing a google ads campaign by selecting keywords, setting bid values, targeting locations, and improving ad strength, aiming to complete all campaign settings within one hour.', 'duration': 556.231, 'highlights': ['The process of selecting and copying keywords from a product perspective and pasting them directly into the Google Ads campaign to save time is explained. The speaker emphasizes the importance of quickly completing all campaign settings within one hour and explains the process of copying and pasting keywords from a product perspective directly into the Google Ads campaign to save time.', 'The importance of segregating keywords based on monthly searches and managing bid values to outrank competitors is outlined. The speaker highlights the significance of segregating keywords based on monthly searches and managing bid values to outrank competitors, aiming to control the budget and achieve a higher ad ranking.', 'The strategy of targeting the Google Search Network and excluding specific locations to control ad visibility is discussed. The speaker explains the strategy of targeting the Google Search Network and excluding specific locations to control ad visibility, emphasizing the preference for showing impressions primarily on Google sites and related platforms.']}, {'end': 13745.793, 'start': 13441.249, 'title': 'Creating effective ad campaigns', 'summary': 'Covers the process of creating an ad campaign, including tips for improving ad strength and setting up a budget, with a focus on quality score and its impact on ad relevance and ranking.', 'duration': 304.544, 'highlights': ["The importance of quality score in ad relevance and ranking, which is rated out of 10 based on CTR, landing page relevance, and ad copy relevance, impacting overall ad performance. The quality score, rated out of 10, is determined by factors such as CTR, landing page relevance, and ad copy relevance, directly impacting the ad's overall performance.", 'Tips for improving ad strength by adding up to 10 headlines and relevant descriptions, enhancing the effectiveness of the ad copy. Adding up to 10 headlines and relevant descriptions can significantly improve the ad strength and effectiveness of the ad copy.', 'Setting up a budget by determining the daily spending based on the number of clicks and cost per click, with an example of allocating 100 rupees per day for 100 clicks at 1 rupee per click. The process of setting up a budget involves determining the daily spending based on the number of clicks and cost per click, such as allocating 100 rupees per day for 100 clicks at 1 rupee per click.']}], 'duration': 1193.147, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA12552646.jpg', 'highlights': ['The process of creating a search ad on Google Ads involves selecting campaign goals such as website traffic, leads, sales, or proceeding without specific guidance, followed by setting bid limits and leveraging the Keyword Planner tool to determine bid values based on search volume and competition.', "The bid value for a keyword like 'digital marketing course' is estimated to be around 46 to 195 rupees, based on the competition and search volume, requiring a strategic approach to setting bid limits for effective ad campaigns.", 'The Keyword Planner tool provides insights into the search volume and competition for specific keywords, allowing advertisers to make informed decisions on bid values and campaign strategies.', 'The chapter provides advanced insights into the settings and strategies for creating search ads on Google Ads, emphasizing the importance of understanding bid values and using tools like the Keyword Planner to optimize ad campaign performance.', 'The process of selecting and copying keywords from a product perspective and pasting them directly into the Google Ads campaign to save time is explained. The speaker emphasizes the importance of quickly completing all campaign settings within one hour and explains the process of copying and pasting keywords from a product perspective directly into the Google Ads campaign to save time.', 'The importance of segregating keywords based on monthly searches and managing bid values to outrank competitors is outlined. The speaker highlights the significance of segregating keywords based on monthly searches and managing bid values to outrank competitors, aiming to control the budget and achieve a higher ad ranking.', 'The strategy of targeting the Google Search Network and excluding specific locations to control ad visibility is discussed. The speaker explains the strategy of targeting the Google Search Network and excluding specific locations to control ad visibility, emphasizing the preference for showing impressions primarily on Google sites and related platforms.', 'The importance of quality score in ad relevance and ranking, which is rated out of 10 based on CTR, landing page relevance, and ad copy relevance, impacting overall ad performance.', 'Tips for improving ad strength by adding up to 10 headlines and relevant descriptions, enhancing the effectiveness of the ad copy.', 'Setting up a budget by determining the daily spending based on the number of clicks and cost per click, with an example of allocating 100 rupees per day for 100 clicks at 1 rupee per click.']}, {'end': 15058.022, 'segs': [{'end': 13814.511, 'src': 'embed', 'start': 13785.891, 'weight': 0, 'content': [{'end': 13790.654, 'text': 'we are seeing which keyword is working better, which keyword is having the best of the cost,', 'start': 13785.891, 'duration': 4.763}, {'end': 13794.056, 'text': 'which keyword is giving you the good impression to interaction rate like a ctr?', 'start': 13790.654, 'duration': 3.402}, {'end': 13796.958, 'text': 'then we check the ad copy.', 'start': 13794.896, 'duration': 2.062}, {'end': 13798.379, 'text': 'you know how the ad is working.', 'start': 13796.958, 'duration': 1.421}, {'end': 13804.784, 'text': 'suppose, if I have multiple ads to just compare if this ad works better or this ad works better, this ad works better.', 'start': 13798.379, 'duration': 6.405}, {'end': 13808.146, 'text': 'so I would just going to be comparing these three ads.', 'start': 13804.784, 'duration': 3.362}, {'end': 13814.511, 'text': 'which one has given me the better of the clicks as compared to the other one, which has given me the better CTR.', 'start': 13808.146, 'duration': 6.365}], 'summary': 'Analyzing keywords and ad copies for better performance and interaction rates.', 'duration': 28.62, 'max_score': 13785.891, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA13785891.jpg'}, {'end': 14885.522, 'src': 'embed', 'start': 14845.793, 'weight': 2, 'content': [{'end': 14849.956, 'text': "i'll show you in the account also the google ads account just after 30 seconds.", 'start': 14845.793, 'duration': 4.163}, {'end': 14851.017, 'text': 'uh, the screenshots over.', 'start': 14849.956, 'duration': 1.061}, {'end': 14855.221, 'text': 'so your keyword planner opens and then you discover the keyword.', 'start': 14851.617, 'duration': 3.604}, {'end': 14857.544, 'text': 'suppose i am selling data analytics course.', 'start': 14855.221, 'duration': 2.323}, {'end': 14866.253, 'text': "so i will just put my search term data analytics course and then i'll click the get result and then accordingly it will show me lot of options.", 'start': 14857.544, 'duration': 8.709}, {'end': 14868.435, 'text': 'and this is the pricing i was talking about.', 'start': 14866.253, 'duration': 2.182}, {'end': 14870.998, 'text': 'it gives me the low price and the high price.', 'start': 14868.435, 'duration': 2.563}, {'end': 14877.001, 'text': 'so i would take the 30, 40 percent over the low bid price or the average price between these both,', 'start': 14870.998, 'duration': 6.003}, {'end': 14883.842, 'text': 'and that would be my maximum bid price and after checking all the permutations, google would show my ad or either it would not show my ad.', 'start': 14877.001, 'duration': 6.841}, {'end': 14885.522, 'text': 'also, there can be a chance.', 'start': 14883.842, 'duration': 1.68}], 'summary': 'Using google ads, find keywords, set bid price, and optimize for ad display.', 'duration': 39.729, 'max_score': 14845.793, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA14845793.jpg'}], 'start': 13745.813, 'title': 'Google ads optimization and structure', 'summary': 'Discusses google ads optimization tips, search ads overview, campaign structure, and search ad campaign optimization strategies, emphasizing the importance of high-quality scores, ad performance metrics, and separate ad groups for improved ad performance and reduced costs.', 'chapters': [{'end': 13875.061, 'start': 13745.813, 'title': 'Google ads optimization tips', 'summary': 'Explains the importance of high-quality scores in google ads, and how to optimize ads by analyzing keywords, ad copies, and performance metrics to improve ad performance and reduce costs.', 'duration': 129.248, 'highlights': ['By analyzing keywords, ad copies, and performance metrics, advertisers can optimize Google ads to improve performance and reduce costs, resulting in better value for money and lower expenses.', 'Quality score is crucial in Google ads as it influences the cost and value of ads, emphasizing the significance of optimizing keywords, ad copies, and landing pages for better ad performance.', 'Testing multiple ad copies and analyzing their performance metrics such as clicks, CTR, and CPC allows advertisers to determine the most effective ad, enabling them to make informed decisions on ad optimization and budget allocation.', 'Adding new ad copies and testing their performance against existing ads can provide valuable insights into which ad performs better, allowing advertisers to make data-driven decisions for ad optimization and budget allocation.', 'The process of ad optimization involves analyzing and adjusting various elements such as budget, bid price, location, timing, and headline based on the performance of the ads, ensuring that the ads are continually optimized for better results.']}, {'end': 14254.504, 'start': 13875.341, 'title': 'Google search ads overview', 'summary': 'Delves into the technical aspects and optimization strategies of google search ads, highlighting the types of ads, google ads account structure, and the process of creating text ads and product listing ads.', 'duration': 379.163, 'highlights': ['The chapter delves into the technical aspects and optimization strategies of Google Search Ads The speaker promises to cover technical aspects and optimization strategies to lower costs for clicks and conversions, providing valuable insights for Google Ads users.', 'Types of ads under Google Ads: text ads, product listing ads, display ads, and banner ads The chapter discusses various types of ads under Google Ads, such as text ads, product listing ads, display ads, and banner ads, providing an overview of their characteristics and applications.', 'Google Ads account structure: campaigns, ad groups, ads, videos, landing pages The speaker explains the structure of a Google Ads account, including campaigns, ad groups, ads, videos, and landing pages, aiming to simplify the understanding for beginners.', 'Process of creating text ads and product listing ads The chapter provides insights into the process of creating text ads and product listing ads, emphasizing the importance of research and timing for effective ad campaigns.']}, {'end': 14474.984, 'start': 14254.824, 'title': 'Google ads campaign structure', 'summary': 'Explains the structure of a google ads campaign, emphasizing the importance of creating separate ad groups for different product categories, to ensure targeted ad display and improve campaign performance.', 'duration': 220.16, 'highlights': ['Creating separate ad groups for different product categories is crucial to ensure targeted ad display. By creating separate ad groups for formal and casual shoes, the ads are triggered based on specific keywords, improving relevance and increasing the likelihood of conversions.', 'The naming convention for campaigns serves as a reference point to track results and avoid confusion. Naming campaigns with specific dates helps in tracking results and avoiding confusion when managing multiple campaigns, enhancing campaign management efficiency.', 'The importance of connecting relevant landing pages to the ads for improved user experience and conversion rates. Linking specific landing pages to ads ensures that users are directed to the most relevant page, enhancing user experience and potentially increasing conversion rates.']}, {'end': 15058.022, 'start': 14476.225, 'title': 'Optimizing search ad campaigns', 'summary': 'Outlines the optimization of search ad campaigns, including strategies for setting maximum bid prices, understanding average cpc, and utilizing the keyword planner tool to enhance ad performance.', 'duration': 581.797, 'highlights': ['The importance of understanding maximum bid price and strategies for setting it to optimize ad performance. The chapter emphasizes the significance of comprehending the maximum bid price for keywords and provides strategies for setting it to enhance ad performance.', 'Explanation of average CPC and its distinction from the maximum bid price, along with practical examples. A detailed explanation of average CPC is provided, highlighting its distinction from the maximum bid price, with practical examples and scenarios.', 'Utilizing the keyword planner tool to analyze keyword performance, including monthly searches and bid ranges, and strategies for sorting and filtering keywords effectively. The transcript outlines the usage of the keyword planner tool to analyze keyword performance, including monthly searches and bid ranges, and provides strategies for effectively sorting and filtering keywords.']}], 'duration': 1312.209, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA13745813.jpg', 'highlights': ['By analyzing keywords, ad copies, and performance metrics, advertisers can optimize Google ads to improve performance and reduce costs, resulting in better value for money and lower expenses.', 'Quality score is crucial in Google ads as it influences the cost and value of ads, emphasizing the significance of optimizing keywords, ad copies, and landing pages for better ad performance.', 'Creating separate ad groups for different product categories is crucial to ensure targeted ad display. By creating separate ad groups for formal and casual shoes, the ads are triggered based on specific keywords, improving relevance and increasing the likelihood of conversions.', 'The importance of connecting relevant landing pages to the ads for improved user experience and conversion rates. Linking specific landing pages to ads ensures that users are directed to the most relevant page, enhancing user experience and potentially increasing conversion rates.', 'Testing multiple ad copies and analyzing their performance metrics such as clicks, CTR, and CPC allows advertisers to determine the most effective ad, enabling them to make informed decisions on ad optimization and budget allocation.']}, {'end': 16071.016, 'segs': [{'end': 15172.105, 'src': 'embed', 'start': 15147.179, 'weight': 3, 'content': [{'end': 15154.146, 'text': 'if I would just check from my naked eye a quick scan, they look very promising, they look very great to me, suppose,', 'start': 15147.179, 'duration': 6.967}, {'end': 15160.112, 'text': 'and they have a equivalent number of searches in the last, you know, one year on the average monthly basis,', 'start': 15154.146, 'duration': 5.966}, {'end': 15165.338, 'text': 'but there is a difference between the competition okay.', 'start': 15160.112, 'duration': 5.226}, {'end': 15168.381, 'text': 'now people can be confused what is this competition?', 'start': 15165.758, 'duration': 2.623}, {'end': 15172.105, 'text': 'so I would just make you explain in a very simpler way.', 'start': 15168.381, 'duration': 3.724}], 'summary': 'Promising search results with equivalent monthly searches, but varying competition levels.', 'duration': 24.926, 'max_score': 15147.179, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA15147179.jpg'}, {'end': 15220.15, 'src': 'embed', 'start': 15190.944, 'weight': 1, 'content': [{'end': 15196.208, 'text': 'so what they have done is, in the last one year they all have used these keywords to run their ads, you know,', 'start': 15190.944, 'duration': 5.264}, {'end': 15201.053, 'text': 'to show their advertisement or their digital ad on a google space.', 'start': 15196.208, 'duration': 4.845}, {'end': 15203.475, 'text': 'okay, When this data has been given.', 'start': 15201.053, 'duration': 2.422}, {'end': 15208.84, 'text': 'so this is telling me that out of those 100 advertisers or my 100 competitors,', 'start': 15203.475, 'duration': 5.365}, {'end': 15220.15, 'text': '66 or a 66% advertisers have used this ad or have used this keyword to show their ad.', 'start': 15208.84, 'duration': 11.31}], 'summary': '66% of 100 competitors used specific keywords for google ads in the last year.', 'duration': 29.206, 'max_score': 15190.944, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA15190944.jpg'}, {'end': 15546.27, 'src': 'embed', 'start': 15515.594, 'weight': 7, 'content': [{'end': 15525.762, 'text': "so what happens, or what used to happen, when, when the quality score you know, which I'm just trying to speak now, was not there what used to happen.", 'start': 15515.594, 'duration': 10.168}, {'end': 15534.185, 'text': 'the one who used to pay the highest bid price used to get the first position and the second one used to get the second position and the third bidder used to get the third position.', 'start': 15525.762, 'duration': 8.423}, {'end': 15546.27, 'text': 'so i have just brought into this table suppose a advertiser has bid at 8 rupee, b 10, c 15 and d 20, and when the quality score concept was not there.', 'start': 15534.185, 'duration': 12.085}], 'summary': 'Previously, highest bidders secured top positions in ad ranking.', 'duration': 30.676, 'max_score': 15515.594, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA15515594.jpg'}, {'end': 15646.841, 'src': 'embed', 'start': 15619.897, 'weight': 0, 'content': [{'end': 15625.423, 'text': 'And I would just talk about the factors and what impact it brings is so the quality score.', 'start': 15619.897, 'duration': 5.526}, {'end': 15631.108, 'text': 'the score which has been given out of 10 is then been given to every advertiser on the basis of the keyword.', 'start': 15625.423, 'duration': 5.685}, {'end': 15634.771, 'text': 'Suppose every advertiser here is bidding on the same keyword.', 'start': 15631.128, 'duration': 3.643}, {'end': 15635.031, 'text': 'you know.', 'start': 15634.771, 'duration': 0.26}, {'end': 15639.936, 'text': "let's assume that they all are running the ad for the digital marketing course.", 'start': 15635.031, 'duration': 4.905}, {'end': 15641.397, 'text': 'so what would happen?', 'start': 15640.396, 'duration': 1.001}, {'end': 15646.841, 'text': 'they would check and on the basis of the you know factors, they would give a score out of 10.', 'start': 15641.397, 'duration': 5.444}], 'summary': 'Advertisers receive a quality score out of 10 based on keyword factors.', 'duration': 26.944, 'max_score': 15619.897, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA15619897.jpg'}], 'start': 15058.022, 'title': 'Keyword competition analysis and optimization', 'summary': 'Discusses evaluating and selecting important columns for keyword competition analysis, emphasizing identifying and comparing keywords based on competition index value and monthly searches. it also highlights the importance of analyzing keyword competition, focusing on the percentage of advertisers competing for specific keywords and the strategy to select low competition, high search volume keywords based on index value and bid price. additionally, it discusses the impact of quality score on google ad positions, emphasizing the relevance of keywords, quality score, and click-through rate in determining ad positioning and cost.', 'chapters': [{'end': 15147.179, 'start': 15058.022, 'title': 'Keyword competition analysis', 'summary': 'Discusses the process of evaluating and selecting important columns for keyword competition analysis, focusing on identifying and comparing keywords based on competition index value and monthly searches.', 'duration': 89.157, 'highlights': ['The competition index value indicates the difficulty of ranking for a particular keyword, guiding the selection process. It is crucial for determining the competitiveness of keywords.', 'The process involves comparing keywords based on factors such as competition index value and monthly searches to make informed decisions about which keywords to prioritize.', 'The speaker emphasizes the importance of carefully selecting and prioritizing keywords based on their competition index value and monthly searches for effective analysis and decision-making.']}, {'end': 15456.809, 'start': 15147.179, 'title': 'Optimizing keyword competition', 'summary': 'Explains the importance of analyzing keyword competition, highlighting the percentage of advertisers competing for specific keywords and the strategy to select low competition, high search volume keywords based on index value and bid price.', 'duration': 309.63, 'highlights': ['The percentage of advertisers competing for specific keywords is crucial, with 66% of advertisers competing for one keyword and only 33% for another, despite equivalent search volume, emphasizing the significance of analyzing competition (66% vs. 33%).', 'The strategy involves selecting keywords with index values between 50 to 60 and low bid prices, followed by adjusting the bid price based on initial impressions and revising it by 20-30% if necessary for optimal results.', 'The approach prioritizes high search volume keywords with low to medium competition, aiming for an index value below 60 and adjusting the bid price to improve impressions and ad performance (index value, bid price adjustment, and impressions optimization).']}, {'end': 16071.016, 'start': 15456.809, 'title': 'Google ads quality score impact', 'summary': 'Discusses the impact of quality score on google ad positions, emphasizing the relevance of keywords, quality score, and click-through rate in determining ad positioning and cost.', 'duration': 614.207, 'highlights': ['The quality score system has significantly impacted Google ad position by considering both bid price and quality score, resulting in a more relevant and user-friendly ad ranking system.', 'Quality score is based on factors like relevance, click-through rate, and landing page quality, which directly influence ad position and cost, leading to a more user-focused and revenue-driven system.', 'The click-through rate (CTR) plays a crucial role in improving the quality score, with a higher CTR leading to improved ad positions and reduced costs, showcasing the direct impact of user engagement on ad performance and cost.', "The relevance score, which determines the ad's alignment with user queries, and the landing page's relevance to the ad, are key factors in determining the quality score, demonstrating the importance of user-centric ad content and experience in ad ranking and performance."]}], 'duration': 1012.994, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA15058022.jpg', 'highlights': ['The competition index value indicates the difficulty of ranking for a particular keyword, guiding the selection process.', 'The process involves comparing keywords based on factors such as competition index value and monthly searches to make informed decisions about which keywords to prioritize.', 'The speaker emphasizes the importance of carefully selecting and prioritizing keywords based on their competition index value and monthly searches for effective analysis and decision-making.', 'The percentage of advertisers competing for specific keywords is crucial, with 66% of advertisers competing for one keyword and only 33% for another, despite equivalent search volume, emphasizing the significance of analyzing competition (66% vs. 33%).', 'The strategy involves selecting keywords with index values between 50 to 60 and low bid prices, followed by adjusting the bid price based on initial impressions and revising it by 20-30% if necessary for optimal results.', 'The approach prioritizes high search volume keywords with low to medium competition, aiming for an index value below 60 and adjusting the bid price to improve impressions and ad performance (index value, bid price adjustment, and impressions optimization).', 'The quality score system has significantly impacted Google ad position by considering both bid price and quality score, resulting in a more relevant and user-friendly ad ranking system.', 'Quality score is based on factors like relevance, click-through rate, and landing page quality, which directly influence ad position and cost, leading to a more user-focused and revenue-driven system.', 'The click-through rate (CTR) plays a crucial role in improving the quality score, with a higher CTR leading to improved ad positions and reduced costs, showcasing the direct impact of user engagement on ad performance and cost.', "The relevance score, which determines the ad's alignment with user queries, and the landing page's relevance to the ad, are key factors in determining the quality score, demonstrating the importance of user-centric ad content and experience in ad ranking and performance."]}, {'end': 17912.932, 'segs': [{'end': 16116.488, 'src': 'embed', 'start': 16091.329, 'weight': 1, 'content': [{'end': 16096.413, 'text': 'And suppose if I just go into this campaign, which is, of course, you know, not running right now,', 'start': 16091.329, 'duration': 5.084}, {'end': 16098.754, 'text': 'but I just want to show you how you check the report and all.', 'start': 16096.413, 'duration': 2.341}, {'end': 16108.682, 'text': 'So this is the campaign you have run for and you got 75 clicks at, you know, average CPC price of 40 paisa and you have just given this much pricing.', 'start': 16099.115, 'duration': 9.567}, {'end': 16116.488, 'text': 'and I have bidded for many keywords, but I want to see which keyword had got the best of the quality score and how the quality score been given,', 'start': 16109.182, 'duration': 7.306}], 'summary': 'Campaign generated 75 clicks at an average cpc price of 40 paisa with focus on quality score.', 'duration': 25.159, 'max_score': 16091.329, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA16091329.jpg'}, {'end': 16197.553, 'src': 'embed', 'start': 16173.764, 'weight': 5, 'content': [{'end': 16180.209, 'text': 'this is above average for them, but their landing page experience from this keyword point of view is only average.', 'start': 16173.764, 'duration': 6.445}, {'end': 16182.43, 'text': 'their quality score has come to 8.', 'start': 16180.209, 'duration': 2.221}, {'end': 16188.439, 'text': "Okay, if you go further down, let's see anything where two of them yeah,", 'start': 16182.43, 'duration': 6.009}, {'end': 16197.553, 'text': 'so here the kids ride on is a keyword where CTR is also not as high or as great in order to as compared to the other keywords which we have seen.', 'start': 16188.439, 'duration': 9.114}], 'summary': "Quality score has improved to 8, but ctr for 'kids ride on' keyword is not as high.", 'duration': 23.789, 'max_score': 16173.764, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA16173764.jpg'}, {'end': 16593.616, 'src': 'embed', 'start': 16566.688, 'weight': 3, 'content': [{'end': 16581.9, 'text': "I don't have to bring the whole landing page here and then I can just name it, probably November search ad, and then I will just go and continue,", 'start': 16566.688, 'duration': 15.212}, {'end': 16593.616, 'text': "start new and then I'll just select my bidding strategy, which is going to be clicks, and of course, from my excel I would learn that.", 'start': 16581.9, 'duration': 11.716}], 'summary': 'Creating a november search ad with click bidding strategy from an excel sheet.', 'duration': 26.928, 'max_score': 16566.688, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA16566687.jpg'}, {'end': 16991.819, 'src': 'embed', 'start': 16969.128, 'weight': 2, 'content': [{'end': 16976.591, 'text': 'where it will just going to ask you for certain things like keywords you want to submit and the ad you want to run for,', 'start': 16969.128, 'duration': 7.463}, {'end': 16979.473, 'text': 'and the ad copy you know we have to create.', 'start': 16976.591, 'duration': 2.882}, {'end': 16986.856, 'text': 'okay, so once you come here, it is the you know work you have done, so you can just copy paste them and, you know, bring in there,', 'start': 16979.473, 'duration': 7.383}, {'end': 16991.819, 'text': 'and otherwise these all keywords are the ones which google has suggested you from.', 'start': 16987.997, 'duration': 3.822}], 'summary': 'The process involves submitting keywords and ad copy for running ads, and using keywords suggested by google.', 'duration': 22.691, 'max_score': 16969.128, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA16969128.jpg'}, {'end': 17396.072, 'src': 'embed', 'start': 17359.248, 'weight': 0, 'content': [{'end': 17365.613, 'text': "so i'll just bring this one, okay, so that it is being taken from the landing page itself.", 'start': 17359.248, 'duration': 6.365}, {'end': 17372.639, 'text': 'so that would make a difference to, uh, the quality score, simple digital marketing courses focus on.', 'start': 17365.613, 'duration': 7.026}, {'end': 17380.651, 'text': "so we're just going to put our courses focus on skills.", 'start': 17372.639, 'duration': 8.012}, {'end': 17384.652, 'text': 'so you do to do to do.', 'start': 17380.651, 'duration': 4.001}, {'end': 17392.314, 'text': 'focus on skills like seo, pc analytics.', 'start': 17384.652, 'duration': 7.662}, {'end': 17396.072, 'text': "so we're doing this one here so that been picked up.", 'start': 17392.314, 'duration': 3.758}], 'summary': 'Digital marketing courses prioritize skills like seo and analytics to improve quality score.', 'duration': 36.824, 'max_score': 17359.248, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA17359248.jpg'}, {'end': 17462.038, 'src': 'embed', 'start': 17434.608, 'weight': 8, 'content': [{'end': 17437.368, 'text': "And, uh, that's the best, you know, right now we can do of course.", 'start': 17434.608, 'duration': 2.76}, {'end': 17438.769, 'text': 'So you can take it further.', 'start': 17437.428, 'duration': 1.341}, {'end': 17443.57, 'text': "but yeah, that doesn't, um uh matter if you are just stopping it.", 'start': 17438.769, 'duration': 4.801}, {'end': 17448.051, 'text': 'to get this one completed, you have to just ensure that all the keywords or all the headlines are relevant.', 'start': 17443.57, 'duration': 4.481}, {'end': 17451.412, 'text': 'Just do not overdo 10 to 12 are okay.', 'start': 17448.491, 'duration': 2.921}, {'end': 17453.612, 'text': 'Okay Once this is done, your ad is created.', 'start': 17451.772, 'duration': 1.84}, {'end': 17456.253, 'text': 'You can just click done and you can click next.', 'start': 17453.632, 'duration': 2.621}, {'end': 17459.357, 'text': 'and then your budget.', 'start': 17458.297, 'duration': 1.06}, {'end': 17462.038, 'text': 'so we just discussed about the budget when i was explaining.', 'start': 17459.357, 'duration': 2.681}], 'summary': "To create an ad, ensure relevant keywords, headlines, and a budget of 10-12. then click 'done' and 'next'.", 'duration': 27.43, 'max_score': 17434.608, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA17434608.jpg'}, {'end': 17499.012, 'src': 'embed', 'start': 17472.961, 'weight': 4, 'content': [{'end': 17481.083, 'text': 'so the the the bid price which you have submitted, for you know when i told you is like something which is in this range.', 'start': 17472.961, 'duration': 8.122}, {'end': 17481.764, 'text': 'uh, 80, 90, whatever it is.', 'start': 17481.083, 'duration': 0.681}, {'end': 17489.227, 'text': 'so you know that bid price would come down to 90 and you need at least 100 clicks today.', 'start': 17483.104, 'duration': 6.123}, {'end': 17493.589, 'text': 'so 90 into 100, going to be your 9000 daily budget.', 'start': 17489.227, 'duration': 4.362}, {'end': 17499.012, 'text': "so, because you know that, you know, you would end up in paying maximum 90 rupees per click, because that's the maximum bid price you have submitted.", 'start': 17493.589, 'duration': 5.423}], 'summary': 'Bid price at 90, needing 100 clicks, sets 9000 daily budget.', 'duration': 26.051, 'max_score': 17472.961, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA17472961.jpg'}, {'end': 17729.586, 'src': 'embed', 'start': 17694.119, 'weight': 7, 'content': [{'end': 17697.921, 'text': 'and then you can give a URL of that download brochure page.', 'start': 17694.119, 'duration': 3.802}, {'end': 17704.946, 'text': "right now I'm using this URL and I'm just going to be adding my own made page like this,", 'start': 17697.921, 'duration': 7.025}, {'end': 17709.849, 'text': 'like this has to be the landing page which is workable for the downloading brochure, of course.', 'start': 17704.946, 'duration': 4.903}, {'end': 17716.633, 'text': 'so this would be added and then I can just go and probably add testy monials and reviews.', 'start': 17709.849, 'duration': 6.784}, {'end': 17729.586, 'text': 'okay, so somebody wants to read the you know testimonials and reviews of when, when they see the ad.', 'start': 17722.958, 'duration': 6.628}], 'summary': 'Create a landing page for brochure download with testimonials and reviews.', 'duration': 35.467, 'max_score': 17694.119, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA17694119.jpg'}], 'start': 16071.016, 'title': 'Google ads optimization', 'summary': 'Covers understanding quality score reports, google ads keyword bidding, location targeting, campaign optimization, and ad extensions for better performance, with examples and practical insights on factors affecting quality score, bid price impact, location targeting options, campaign optimization process, and ad extension optimization.', 'chapters': [{'end': 16238.816, 'start': 16071.016, 'title': 'Understanding quality score reports', 'summary': 'Explains how to interpret a quality score report, highlighting the factors affecting quality score and their impact on the score, such as ctr, landing page experience, and ad relevance, with examples of how they impact the overall score.', 'duration': 167.8, 'highlights': ['The quality score is determined by factors such as CTR, landing page experience, and ad relevance, with above average performance in all these areas resulting in a score of 10.', 'If any factor falls below average or to average, such as landing page experience or CTR, the quality score can be impacted, bringing it down from 10 to 8 or 7.', 'When all factors are below average, such as ad relevance, the quality score can drop to 6 out of 10.']}, {'end': 16674.776, 'start': 16238.816, 'title': 'Google ads keyword bidding', 'summary': 'Discusses the impact of bid price on keyword position, with examples of cpc calculation and adjusting bid prices to secure top positions, emphasizing the importance of quality score and its correlation with clicks and conversions.', 'duration': 435.96, 'highlights': ['Explaining the calculation of CPC and its impact on bid cost and keyword position The speaker demonstrates the calculation of CPC at 2.50 rupee for 249 clicks, emphasizing the cost impact and the relationship between bid price and keyword position.', 'Discussing the need to adjust bid prices to secure top keyword positions The speaker emphasizes the importance of adjusting bid prices to secure top keyword positions, providing examples of bid price variations for different positions and the potential impact on clicks and conversions.', 'Emphasizing the correlation between quality score, bid price, clicks, and conversions The speaker highlights the importance of quality score in determining the bid price, and its correlation with clicks, conversions, and securing top keyword positions.']}, {'end': 16967.727, 'start': 16674.776, 'title': 'Google ads location targeting', 'summary': 'Discusses location targeting in google ads, including targeting by country, state, province, pin code, and radius, as well as excluding specific locations; it also touches on ad rotation and scheduling campaigns.', 'duration': 292.951, 'highlights': ['Location targeting options include targeting by country, state, province, pin code, or radius, with the flexibility to exclude specific locations. The chapter covers various location targeting options, such as targeting by country, state, province, pin code, or radius, and the flexibility to exclude specific locations, providing advertisers with granular control over their ad placements.', 'Ad rotation is set to perform best ad by default, and dynamic ads adjust headlines and descriptions based on user behavior. The default ad rotation setting is to perform best ad, and dynamic ads adjust headlines and descriptions based on user behavior, ensuring optimal ad performance and relevance.', 'Campaign scheduling allows for setting specific start and end dates, as well as defining days and times for ad display. Campaign scheduling features enable advertisers to set specific start and end dates, define days and times for ad display, and tailor ad visibility according to their preferred schedule.']}, {'end': 17556.501, 'start': 16969.128, 'title': 'Optimizing google ads campaign', 'summary': 'Outlines the process of optimizing a google ads campaign, including selecting keywords, creating ad copies, and setting budget based on average cpc and desired clicks.', 'duration': 587.373, 'highlights': ['Ensuring relevance of keywords and ad copies by conducting pre-homework on the keyword planner sheet and deleting irrelevant suggestions, as it impacts the quality score and position (6.5)', 'Selecting digital marketing oriented keywords based on the landing page to align with Google scanning for better results (5.5)', 'Focusing on creating relevant and engaging headlines to increase clicks, CTR, quality score, and reduce costing, with a recommendation of having at least 10-12 unique headlines (5.2)', 'Setting a custom budget based on average CPC and desired clicks, with an example of setting a 9000 daily budget for a maximum bid price of 90 rupees per click to ensure sufficient clicks (4.8)']}, {'end': 17912.932, 'start': 17556.501, 'title': 'Optimizing ad extensions for better performance', 'summary': 'Discusses optimizing ad extensions, such as site links and call extensions, to enhance ad performance, including adding site links and call extensions to provide additional information and contact options for potential customers.', 'duration': 356.431, 'highlights': ['Adding site links to the ad for additional pages and functionalities The chapter explains how to add site links to the ad, which can include landing pages and subpages, to provide more information and functionality to potential customers.', 'Incorporating call extensions to include phone numbers in the ad The process of adding call extensions to the ad, allowing the inclusion of phone numbers for potential customers to directly contact the business, is detailed.', 'Optimizing ad extensions for better ad performance The importance of optimizing ad extensions, such as site links and call extensions, to improve ad performance and provide additional value to potential customers is emphasized.', "Troubleshooting character limit issues and unacceptable spacing The chapter addresses troubleshooting character limit issues and unacceptable spacing within the ad, highlighting the importance of adhering to the platform's requirements for ad content."]}], 'duration': 1841.916, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA16071016.jpg', 'highlights': ['Quality score factors: CTR, landing page, ad relevance impact score (10 to 6)', 'CPC calculation impact on bid cost and keyword position', 'Location targeting options: country, state, pin code, radius, and exclusion', 'Ad rotation default setting and dynamic ads based on user behavior', 'Campaign scheduling: start/end dates, days, and times for ad display', 'Pre-homework on keyword planner sheet for relevance and quality score impact', 'Selecting digital marketing oriented keywords based on landing page', 'Creating relevant and engaging headlines to increase clicks and CTR', 'Setting custom budget based on average CPC and desired clicks', 'Adding site links and call extensions for additional ad functionality', 'Optimizing ad extensions for better ad performance', 'Troubleshooting character limit issues and unacceptable spacing in ads']}, {'end': 20704.699, 'segs': [{'end': 18137.494, 'src': 'embed', 'start': 18110.579, 'weight': 4, 'content': [{'end': 18115.302, 'text': "they didn't like that because it would block the email system of the company.", 'start': 18110.579, 'duration': 4.723}, {'end': 18121.625, 'text': "so they come up with little marketing email marketing solutions on the company's mainframe.", 'start': 18115.302, 'duration': 6.323}, {'end': 18123.546, 'text': 'but it was all very inflexible.', 'start': 18121.625, 'duration': 1.921}, {'end': 18130.93, 'text': "you had to take your email, you had to take your mailing list, give that to the guy in the IT department and if you're lucky,", 'start': 18123.546, 'duration': 7.384}, {'end': 18133.952, 'text': 'then maybe in a couple of days later your email would be sent.', 'start': 18130.93, 'duration': 3.022}, {'end': 18137.494, 'text': "You wouldn't get any data at all about those emails.", 'start': 18134.532, 'duration': 2.962}], 'summary': 'Email marketing solution on mainframe was inflexible, causing delays and lack of data.', 'duration': 26.915, 'max_score': 18110.579, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA18110579.jpg'}, {'end': 18251.919, 'src': 'embed', 'start': 18226.777, 'weight': 1, 'content': [{'end': 18234.303, 'text': 'So what are the different uses of email marketing? It can be used in relationship building with existing customers who bought a product.', 'start': 18226.777, 'duration': 7.526}, {'end': 18236.745, 'text': 'For instance, send them a thank you email.', 'start': 18234.603, 'duration': 2.142}, {'end': 18239.407, 'text': 'It could be to boost brand awareness.', 'start': 18237.245, 'duration': 2.162}, {'end': 18243.01, 'text': 'It could be about promoting various pieces of content.', 'start': 18240.107, 'duration': 2.903}, {'end': 18247.795, 'text': 'It can help you in generating leads or to promote or market your products.', 'start': 18243.35, 'duration': 4.445}, {'end': 18251.919, 'text': 'And very important, you can use it to nurture leads.', 'start': 18248.395, 'duration': 3.524}], 'summary': 'Email marketing can be used for relationship building, brand awareness, content promotion, lead generation, and lead nurturing.', 'duration': 25.142, 'max_score': 18226.777, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA18226777.jpg'}, {'end': 18373.85, 'src': 'embed', 'start': 18347.355, 'weight': 2, 'content': [{'end': 18352.338, 'text': 'So as I said, a very important part is creating your email list.', 'start': 18347.355, 'duration': 4.983}, {'end': 18357.021, 'text': "And how do you go about that? There's lots of ways that you can create emails.", 'start': 18352.738, 'duration': 4.283}, {'end': 18365.226, 'text': 'The simplest ways is when you are at an event, just put a little box at your reception desk and ask people to leave their business card.', 'start': 18357.301, 'duration': 7.925}, {'end': 18372.15, 'text': 'And that gives you already a lot of emails that you can enter in your email list database.', 'start': 18365.546, 'duration': 6.604}, {'end': 18373.85, 'text': "Yeah, there's other ways.", 'start': 18372.85, 'duration': 1}], 'summary': 'Building an email list is crucial. collect business cards at events to add to your database.', 'duration': 26.495, 'max_score': 18347.355, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA18347355.jpg'}, {'end': 20041.585, 'src': 'embed', 'start': 20012.886, 'weight': 0, 'content': [{'end': 20020.414, 'text': 'I can then have all my subscribers or I can pick certain segments or tags in my subscriber base.', 'start': 20012.886, 'duration': 7.528}, {'end': 20023.597, 'text': 'I can personalize the two fields.', 'start': 20021.115, 'duration': 2.482}, {'end': 20025.76, 'text': 'Yeah, and then I click save.', 'start': 20024.378, 'duration': 1.382}, {'end': 20033.622, 'text': "Here is the from, so that is, it's from me, or you can edit that, have it sent from somebody else.", 'start': 20026.88, 'duration': 6.742}, {'end': 20041.585, 'text': 'You can add a subject, now your subject line, of course, is very important in email marketing.', 'start': 20034.202, 'duration': 7.383}], 'summary': 'Customize and personalize email marketing, including sender and subject, to engage specific subscriber segments.', 'duration': 28.699, 'max_score': 20012.886, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA20012886.jpg'}], 'start': 17914.093, 'title': 'Mailchimp email marketing', 'summary': 'Covers various aspects of mailchimp email marketing, including its features, audience management, contact importing, campaign creation, and analytics tracking, providing a comprehensive overview and practical guidance for utilizing mailchimp in email marketing efforts.', 'chapters': [{'end': 18544.109, 'start': 17914.093, 'title': 'Google search ad with extensions & email marketing', 'summary': 'Discusses creating a google search ad with extensions, including adding site links and call extensions, and understanding email marketing, covering its basics, uses, types, and building an email list.', 'duration': 630.016, 'highlights': ['Creating Google search ad with extensions The transcript explains the process of creating a Google search ad with extensions, including adding site links and call extensions.', 'Understanding email marketing basics, uses, and types The chapter covers the basics of email marketing, its various uses such as relationship building, lead generation, and nurturing, and the different types of emails that can be used for marketing purposes.', 'Building an email list using lead magnets and opt-in forms The transcript details the methods of building an email list, such as using lead magnets like ebooks and white papers, and employing opt-in forms on websites to capture email addresses.']}, {'end': 19137.072, 'start': 18544.804, 'title': 'Mailchimp email marketing demo', 'summary': 'Provides a demo and overview of mailchimp, a leading email service, including its features, pricing, and audience management, emphasizing the importance of contacts and permissions, and demonstrating how to add contacts through multiple methods.', 'duration': 592.268, 'highlights': ['MailChimp offers a range of additional services, including website development, but its core remains the email system, with a free version supporting up to 500 contacts per month. MailChimp has expanded its services to include website development alongside its core email system, with the free version supporting emails to up to 500 contacts per month.', 'The importance of building an email list is emphasized, with various ways to obtain contacts, such as through existing customer databases, website forms, campaigns, and exhibitions. The chapter stresses the significance of building an email list and details various methods to obtain contacts, including existing customer databases, website forms, campaigns, and exhibitions.', 'The process of adding contacts to MailChimp is demonstrated, covering manual addition, permission requirements, and importing contacts from other services or files, with specific emphasis on compliance with privacy regulations like GDPR and obtaining permission before sending emails. The chapter provides a detailed demonstration of adding contacts to MailChimp, including manual addition, permission requirements, and importing contacts, emphasizing compliance with privacy regulations like GDPR and obtaining permission before sending emails.']}, {'end': 19606.503, 'start': 19137.873, 'title': 'Managing contacts in mailchimp', 'summary': 'Discusses the process of importing and managing contacts in mailchimp, including adding contacts, matching fields, analyzing bounce rates, and best practices for maintaining a clean and segmented database.', 'duration': 468.63, 'highlights': ['The chapter emphasizes the importance of maintaining a clean database to avoid high bounce rates and potential account blocks by MailChimp, which could occur if a high bounce rate cannot be explained or if emails are sent to purchased email lists with unknown quality and sources.', 'The process of importing contacts into MailChimp involves ensuring the fields are correctly matched, such as first name, last name, company name, and telephone, and finalizing the import to add contacts to the email list.', 'Tips for managing the email database include segmenting the mailing list, obtaining explicit approval from recipients before sending emails, and promptly honoring unsubscribe requests to maintain good email marketing practices.', 'The chapter also emphasizes the value of growing the database and avoiding spamming practices to enhance the effectiveness of email marketing efforts.']}, {'end': 19950.264, 'start': 19607.344, 'title': 'Creating email campaigns in mailchimp', 'summary': 'Explains how to create a regular email campaign in mailchimp, including selecting templates, editing content, and adding images and buttons, emphasizing the ease of using the new email builder and highlighting features available in the free version of mailchimp.', 'duration': 342.92, 'highlights': ['The new email builder in MailChimp is emphasized for its ease of use, making it more efficient for new users like SimplyLearn.', 'Different email templates are available for selection, offering flexibility and customization options for the campaigns.', 'The process of adding images and buttons to the email, along with aligning text and adding social media buttons, is explained in detail, providing a comprehensive guide for optimizing the email content.']}, {'end': 20704.699, 'start': 19950.724, 'title': 'Mailchimp campaign creation and analytics', 'summary': 'Discusses the process of creating a campaign on mailchimp, including steps such as previewing, personalizing, and testing the email, as well as the importance of subject lines and preview text in email marketing. it also covers analytics features for tracking email performance and the ability to create landing pages with mailchimp.', 'duration': 753.975, 'highlights': ['The process of creating a campaign on MailChimp involves steps such as previewing, personalizing, and testing the email, as well as the significance of subject lines and preview text in email marketing. It covers steps like previewing, personalizing, and testing the email, emphasizing the importance of catchy subject lines and preview text to entice recipients. It also highlights the ability to send test emails and the option to schedule or publish the campaign.', 'MailChimp provides analytics data on email campaigns, including metrics like open rates, click rates, and revenue, allowing users to analyze the performance of their campaigns and engage with recipients based on their interactions. MailChimp offers detailed analytics on email campaigns, showcasing data on open rates, click rates, and revenue, enabling users to assess campaign performance and engage with recipients based on their interactions. It also mentions the importance of open rates and industry benchmarks.', 'Users can create landing pages with MailChimp, customize them with various templates, and utilize signup forms to automatically add subscribers to their email lists, providing a seamless process for capturing leads. MailChimp allows users to design landing pages using templates, customize them, and incorporate signup forms to effortlessly add subscribers to their email lists. It emphasizes the convenience of automatically adding captured leads to the email list.']}], 'duration': 2790.606, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA17914093.jpg', 'highlights': ['MailChimp emphasizes the importance of maintaining a clean database to avoid high bounce rates and potential account blocks.', 'MailChimp provides detailed analytics on email campaigns, showcasing data on open rates, click rates, and revenue.', 'The process of creating a campaign on MailChimp involves steps such as previewing, personalizing, and testing the email.', 'The chapter covers the basics of email marketing, its various uses such as relationship building, lead generation, and nurturing.', 'MailChimp allows users to design landing pages using templates, customize them, and incorporate signup forms to effortlessly add subscribers to their email lists.']}, {'end': 23509.161, 'segs': [{'end': 20959.054, 'src': 'embed', 'start': 20926.015, 'weight': 12, 'content': [{'end': 20930.357, 'text': '2 To understand his audience by engaging and connecting with them.', 'start': 20926.015, 'duration': 4.342}, {'end': 20936.101, 'text': '3 To set up a social media calendar to plan competitions, polls, surveys, videos, and more.', 'start': 20930.377, 'duration': 5.724}, {'end': 20946.525, 'text': '4 Using tools like BuzzSumo, IFTTT, Buffer, and more for lead generation, creating email lists, setting buyer personas, and more.', 'start': 20937.359, 'duration': 9.166}, {'end': 20951.629, 'text': '5 To perform visual storytelling with the help of images and videos.', 'start': 20947.726, 'duration': 3.903}, {'end': 20959.054, 'text': "But how did Phil get so good at social media marketing? Before we find the answer to that question, let's have a look at a quiz.", 'start': 20952.309, 'duration': 6.745}], 'summary': 'Phil aims to engage audience, plan social media calendar, use tools for lead generation, and perform visual storytelling.', 'duration': 33.039, 'max_score': 20926.015, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA20926015.jpg'}, {'end': 21285.389, 'src': 'embed', 'start': 21255.642, 'weight': 0, 'content': [{'end': 21265.853, 'text': 'you do this to get the customer to do something and in the end, that is buying your product or your service.', 'start': 21255.642, 'duration': 10.211}, {'end': 21277.078, 'text': 'yeah, so social media marketing is not the tactical combination of your social media networks to reach as many people.', 'start': 21265.853, 'duration': 11.225}, {'end': 21278.98, 'text': 'there needs to be a goal to it.', 'start': 21277.078, 'duration': 1.902}, {'end': 21285.389, 'text': 'And when we talk about marketing, it comes down to selling your product or service with a value.', 'start': 21279.08, 'duration': 6.309}], 'summary': 'Social media marketing aims to drive customer action, such as purchasing a product or service, by strategically leveraging social media networks with clear goals and value propositions.', 'duration': 29.747, 'max_score': 21255.642, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA21255642.jpg'}, {'end': 21483.701, 'src': 'embed', 'start': 21456.562, 'weight': 10, 'content': [{'end': 21464.236, 'text': 'We can measure clicks, we can measure transactions, we can measure engagements, we can measure return on investments.', 'start': 21456.562, 'duration': 7.674}, {'end': 21477.055, 'text': "And we can now even take that a step further through artificial intelligence that we can actually start making predictions how people may respond to campaigns that we're going to be running.", 'start': 21465.425, 'duration': 11.63}, {'end': 21483.701, 'text': 'Now, having learned about these sort of fundamentals of social media marketing,', 'start': 21477.596, 'duration': 6.105}], 'summary': 'Measuring clicks, transactions, engagements, and roi. ai predicts campaign responses.', 'duration': 27.139, 'max_score': 21456.562, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA21456562.jpg'}, {'end': 23427.205, 'src': 'embed', 'start': 23314.628, 'weight': 1, 'content': [{'end': 23325.297, 'text': "And for you individual, as I always say, you don't need to be on Twitter to tweet, but you must be on Twitter to find great content, to search.", 'start': 23314.628, 'duration': 10.669}, {'end': 23329.921, 'text': "Whether you want to search for jobs or whether you're searching for opportunities.", 'start': 23326.458, 'duration': 3.463}, {'end': 23341.011, 'text': "If you're a photographer in London, for instance, and you go to Twitter and you search for looking for wedding photographer London,", 'start': 23330.001, 'duration': 11.01}, {'end': 23346.391, 'text': 'you get a list of tweets of people who are tweeting.', 'start': 23341.929, 'duration': 4.462}, {'end': 23347.892, 'text': "I'm looking for a wedding photographer.", 'start': 23346.391, 'duration': 1.501}, {'end': 23355.475, 'text': 'Does anybody know anybody? Yeah, so extremely powerful to use for lead generation.', 'start': 23348.092, 'duration': 7.383}, {'end': 23363.779, 'text': 'Right, so what about Pinterest? Pinterest is a visual bookmarking platform.', 'start': 23356.856, 'duration': 6.923}, {'end': 23366.35, 'text': "It's very cool.", 'start': 23365.45, 'duration': 0.9}, {'end': 23367.87, 'text': 'The concept is simple.', 'start': 23366.39, 'duration': 1.48}, {'end': 23370.511, 'text': 'You see a photo on the website that you like.', 'start': 23368.151, 'duration': 2.36}, {'end': 23376.252, 'text': 'What you can then do, you can pin that photo on Pinterest in a board.', 'start': 23371.451, 'duration': 4.801}, {'end': 23382.413, 'text': "And you're not copying the photo, you're just copying the link in your board.", 'start': 23377.752, 'duration': 4.661}, {'end': 23390.795, 'text': 'So by doing that, you can build fantastic collections of visuals that you like and want to organize.', 'start': 23383.113, 'duration': 7.682}, {'end': 23399.865, 'text': 'So I bought a house in Marrakech a number of years ago in Morocco and we needed to design the interior.', 'start': 23392.059, 'duration': 7.806}, {'end': 23410.852, 'text': 'So we had a board with Morocco design, we had a board with Morocco Riads, we had a board with tiling and what have you.', 'start': 23400.245, 'duration': 10.607}, {'end': 23415.356, 'text': 'And we just build up a whole collection of ideas that we liked.', 'start': 23411.193, 'duration': 4.163}, {'end': 23419.999, 'text': 'And then we got the people that helped us in making the things that we wanted.', 'start': 23416.096, 'duration': 3.903}, {'end': 23425.404, 'text': 'And we could just share them the links on Pinterest of the ideas that we had.', 'start': 23420.3, 'duration': 5.104}, {'end': 23427.205, 'text': 'Worked really well.', 'start': 23425.824, 'duration': 1.381}], 'summary': 'Twitter is powerful for lead generation, while pinterest is great for visual bookmarking and organizing ideas.', 'duration': 112.577, 'max_score': 23314.628, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA23314628.jpg'}, {'end': 23518.048, 'src': 'embed', 'start': 23487.202, 'weight': 6, 'content': [{'end': 23493.508, 'text': 'If you want to see a good example for that, go to the IKEA UK Pinterest page.', 'start': 23487.202, 'duration': 6.306}, {'end': 23495.449, 'text': 'look at their boards.', 'start': 23494.328, 'duration': 1.121}, {'end': 23507.379, 'text': 'you see boards for small living room, ideas back to school, Christmas holiday celebrations, and then you get lots of ideas with, for instance,', 'start': 23495.449, 'duration': 11.93}, {'end': 23509.161, 'text': 'for small living rooms,', 'start': 23507.379, 'duration': 1.782}, {'end': 23518.048, 'text': 'and then you click on some of the products that you see and that takes you to the page on the IKEA catalog website where you can buy the product.', 'start': 23509.161, 'duration': 8.887}], 'summary': "Ikea uk's pinterest page showcases boards for small living rooms, back to school, and christmas, providing product ideas and links to purchase.", 'duration': 30.846, 'max_score': 23487.202, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA23487202.jpg'}], 'start': 20705.38, 'title': 'Social media marketing', 'summary': "Covers the power, understanding, strategy, and platforms of social media marketing, emphasizing phil's success, key concepts, and platform insights, including youtube, snapchat, twitter, pinterest, and whatsapp.", 'chapters': [{'end': 20999.893, 'start': 20705.38, 'title': 'The power of social media marketing', 'summary': 'Illustrates how phil utilized social media marketing to effectively reach his target audience, leading to an increase in book sales and audience engagement, while also highlighting key strategies and tools for success in social media marketing.', 'duration': 294.513, 'highlights': ['Phil utilized social media marketing to reach his target audience, leading to increased book sales and audience engagement. Phil saw an increase in the number of viewers coming to his social media page and an increase in the number of people who bought his book, greatly increasing his audience.', 'Phil learned key strategies for social media marketing, such as setting quantitative, smart goals, understanding his audience, and performing visual storytelling using images and videos. Phil learned to set quantitative, smart goals, understand his audience, set up a social media calendar, use tools for lead generation, and perform visual storytelling using images and videos.', "Phil acquired skills and training in social media marketing through Simply Learn's digital marketing course. Phil had the skills and training to get good at social media marketing thanks to Simply Learn's digital marketing course, which enabled him to effectively utilize social media marketing."]}, {'end': 21621.053, 'start': 20999.973, 'title': 'Understanding social media marketing', 'summary': "Discusses the definition of social media marketing, emphasizing the importance of customer value and the three c's of social media marketing - content, community, and campaigns. it also highlights the significance of setting goals and utilizing data intelligence for measuring success.", 'duration': 621.08, 'highlights': ["The chapter discusses the definition of social media marketing, emphasizing the importance of customer value and the three C's of social media marketing - content, community, and campaigns. Emphasizes importance of customer value, introduces the three C's of social media marketing - content, community, and campaigns.", 'It also highlights the significance of setting goals and utilizing data intelligence for measuring success. Emphasizes the importance of setting goals and utilizing data intelligence for measuring success.']}, {'end': 22679.182, 'start': 21622.927, 'title': 'Social media marketing strategy', 'summary': 'Discusses the key aspects of a social media marketing strategy, including setting objectives, focusing on keywords, listening to the audience, integration of social media platforms, reaching out and tracking performance, and provides insights into the workings of major platforms like facebook and instagram.', 'duration': 1056.255, 'highlights': ['Setting Objectives for Social Media Marketing Identifying one or two objectives for social media is crucial, such as building awareness, driving traffic, generating sales, improving customer service, recruiting new staff, and communicating with employees.', 'Focusing on Keywords for SEO The importance of identifying and using keywords to improve search engine ranking and visibility on social media platforms and Google is highlighted, emphasizing the role of repetition in associating with keywords.', 'Listening to Audience and Industry Trends The significance of listening to customer hangouts, identifying top bloggers and influencers, staying updated with industry trends using tools like Google Trends, and setting up a social media listening dashboard for comprehensive audience insights is emphasized.', 'Integration of Social Media Networks Integrating social media networks involves consistent branding, keyword usage, content calendar creation, and blog setup to drive traffic to the website, emphasizing the role of blogging in social media marketing.', "Reaching Out and Engagement The importance of reaching out through content sharing, repurposing, sharing other people's content, and running campaigns to create engagement and touchpoints, emphasizing the shift towards paid advertising and influencer marketing.", 'Understanding Social Media Platforms Insights into the workings of major platforms like Facebook and Instagram, including the shift in organic reach, audience demographics, and features like Facebook Groups, Messenger, Live, and Instagram stories are provided.']}, {'end': 23098.394, 'start': 22679.222, 'title': 'Youtube and snapchat for social media', 'summary': "Highlights the monetization and audience-building capabilities of youtube, including the potential for brand awareness and lead generation. it also discusses the emergence and features of snapchat, focusing on its response to facebook's issues, user interface, and innovative advertising options.", 'duration': 419.172, 'highlights': ['YouTube is a fantastic social media platform to build an audience of followers and monetize videos through advertising. YouTube offers opportunities to build an audience and earn money through advertising, based on the number of views and the size of the audience.', "Snapchat emerged as a response to Facebook's privacy issues and not being 'cool' anymore, targeting younger users with features like self-deleting posts and a complex user interface. Snapchat was created as a response to Facebook's privacy concerns and declining popularity, aiming to appeal to younger users by introducing self-deleting posts and a complex user interface to exclude older generations.", 'Snapchat has around 300 million daily active users and introduced innovative advertising features like lenses, filters, and stories. Snapchat boasts approximately 300 million daily active users and offers innovative advertising options such as lenses, filters, and stories, providing powerful advertising capabilities.', 'Vertical video is a major trend in social media content, with Snapchat pioneering the concept and other platforms like TikTok and YouTube adopting it. Snapchat popularized vertical video, a major trend in social media content, which has been adopted by other platforms like TikTok and YouTube, reflecting a significant shift in content format.']}, {'end': 23509.161, 'start': 23098.794, 'title': 'Twitter, pinterest & whatsapp: power of social media', 'summary': "Highlights the power of twitter with its viral retweeting feature and real-time news sharing, as well as pinterest's visual bookmarking for inspiration and business promotion, and the expensive yet effective advertising platform of whatsapp.", 'duration': 410.367, 'highlights': ["Twitter's viral retweeting feature allows tweets to go viral within minutes, making it a powerful platform for real-time news sharing and business promotion. viral retweeting, real-time news sharing, business promotion", "Pinterest's visual bookmarking platform allows users to organize and share collections of ideas, making it a great tool for inspiration and business promotion. visual bookmarking, inspiration, business promotion", 'WhatsApp is highlighted as one of the best but most expensive advertising platforms among social media networks. best advertising platform, expensive']}], 'duration': 2803.781, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA20705380.jpg', 'highlights': ['Phil utilized social media marketing to increase book sales and audience engagement.', 'Phil learned key strategies for social media marketing, such as setting quantitative, smart goals and visual storytelling.', "Phil acquired skills and training in social media marketing through Simply Learn's digital marketing course.", "The chapter emphasizes the importance of customer value and the three C's of social media marketing - content, community, and campaigns.", 'It highlights the significance of setting goals and utilizing data intelligence for measuring success.', 'Setting objectives for social media marketing is crucial, such as building awareness, driving traffic, and improving customer service.', 'The importance of identifying and using keywords to improve search engine ranking and visibility on social media platforms and Google is highlighted.', 'The significance of listening to customer hangouts, identifying top bloggers and influencers, and staying updated with industry trends is emphasized.', 'Integrating social media networks involves consistent branding, keyword usage, and content calendar creation.', 'The importance of reaching out through content sharing, repurposing, and running campaigns to create engagement is emphasized.', 'Insights into the workings of major platforms like Facebook and Instagram are provided.', 'YouTube offers opportunities to build an audience and earn money through advertising.', "Snapchat emerged as a response to Facebook's privacy issues and declining popularity, targeting younger users with innovative advertising features.", 'Snapchat has around 300 million daily active users and introduced innovative advertising features like lenses, filters, and stories.', 'Vertical video is a major trend in social media content, with Snapchat pioneering the concept.', "Twitter's viral retweeting feature allows tweets to go viral within minutes, making it a powerful platform for real-time news sharing and business promotion.", "Pinterest's visual bookmarking platform allows users to organize and share collections of ideas, making it a great tool for inspiration and business promotion.", 'WhatsApp is highlighted as one of the best but most expensive advertising platforms among social media networks.']}, {'end': 28859.16, 'segs': [{'end': 23720.469, 'src': 'embed', 'start': 23686.937, 'weight': 9, 'content': [{'end': 23700.3, 'text': "So I've been operational on LinkedIn from the very beginning and I shared lots and lots of content and articles on LinkedIn and I got lots of business coming in through LinkedIn.", 'start': 23686.937, 'duration': 13.363}, {'end': 23707.201, 'text': "Yeah, we're talking about serious amounts of business that I did by being on LinkedIn.", 'start': 23700.32, 'duration': 6.881}, {'end': 23713.102, 'text': 'So you got to be on LinkedIn if you are in business.', 'start': 23707.641, 'duration': 5.461}, {'end': 23720.469, 'text': 'Right Now, one thing that I will not talk about here is TikTok.', 'start': 23715.308, 'duration': 5.161}], 'summary': 'Operational on linkedin from the beginning, got lots of business coming in through linkedin, emphasizing its importance for business growth.', 'duration': 33.532, 'max_score': 23686.937, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA23686937.jpg'}, {'end': 23950.341, 'src': 'embed', 'start': 23920.107, 'weight': 5, 'content': [{'end': 23924.829, 'text': 'Now when performing social media marketing, choosing the right platform is really important.', 'start': 23920.107, 'duration': 4.722}, {'end': 23934.637, 'text': "When selecting them, you need to ask questions like why you're using that particular platform, who you will reach with this platform,", 'start': 23926.155, 'duration': 8.482}, {'end': 23941.039, 'text': 'what content could work best on the platform, and is there any content that was unique to that platform?', 'start': 23934.637, 'duration': 6.402}, {'end': 23943.339, 'text': 'Like, for example, YouTube.', 'start': 23941.499, 'duration': 1.84}, {'end': 23944.78, 'text': "and then there's the video.", 'start': 23943.339, 'duration': 1.441}, {'end': 23950.341, 'text': 'Answering these questions will help you zero in on a platform for you.', 'start': 23946.74, 'duration': 3.601}], 'summary': 'Choosing the right social media platform is crucial for effective marketing. ask key questions to determine the best fit, such as target audience, content type, and uniqueness to the platform.', 'duration': 30.234, 'max_score': 23920.107, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA23920107.jpg'}, {'end': 24024.074, 'src': 'embed', 'start': 23996.396, 'weight': 10, 'content': [{'end': 23999.137, 'text': 'Pinterest is also limited to static images.', 'start': 23996.396, 'duration': 2.741}, {'end': 24002.758, 'text': "However, it's highly effective at driving traffic to your blog.", 'start': 23999.457, 'duration': 3.301}, {'end': 24008.899, 'text': "Now let's go to number four, setting up a social media calendar.", 'start': 24005.376, 'duration': 3.523}, {'end': 24017.307, 'text': 'A social media calendar demands the message you want to convey to your audience.', 'start': 24013.424, 'duration': 3.883}, {'end': 24024.074, 'text': 'It also consists of information regarding the different kinds of content that will go up on the social media platform.', 'start': 24017.868, 'duration': 6.206}], 'summary': 'Pinterest drives high blog traffic. social media calendar conveys messages and content types.', 'duration': 27.678, 'max_score': 23996.396, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA23996396.jpg'}, {'end': 24078.471, 'src': 'embed', 'start': 24049.341, 'weight': 23, 'content': [{'end': 24054.283, 'text': 'It could also be for them to create their own content along with the predefined hashtag.', 'start': 24049.341, 'duration': 4.942}, {'end': 24058.588, 'text': 'and competitions help grow your presence on social media.', 'start': 24055.043, 'duration': 3.545}, {'end': 24061.271, 'text': 'Then we have polls and surveys.', 'start': 24059.449, 'duration': 1.822}, {'end': 24068.448, 'text': 'Polls can help you if you need a collection that also encourages followers to take action and interact.', 'start': 24062.366, 'duration': 6.082}, {'end': 24078.471, 'text': "Polls and surveys also provide opportunities through which you can learn from customers to understand what they like about the product or service or what they don't,", 'start': 24068.648, 'duration': 9.823}], 'summary': 'Using polls, surveys, and competitions with predefined hashtags can grow social media presence and gather customer feedback.', 'duration': 29.13, 'max_score': 24049.341, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA24049341.jpg'}, {'end': 24271.902, 'src': 'embed', 'start': 24244.402, 'weight': 1, 'content': [{'end': 24250.086, 'text': 'And finally, most importantly, content like images and videos are what go viral.', 'start': 24244.402, 'duration': 5.684}, {'end': 24256.131, 'text': 'With visual storytelling, you increase the chance for your content to be seen by more potential customers.', 'start': 24250.686, 'duration': 5.445}, {'end': 24262.339, 'text': 'So have a look at some of our videos.', 'start': 24260.799, 'duration': 1.54}, {'end': 24268.181, 'text': "So here's what is machine learning, data science in five minutes, and AI in five minutes.", 'start': 24262.94, 'duration': 5.241}, {'end': 24271.902, 'text': 'Now, these are some of our most viewed videos on our channel.', 'start': 24268.801, 'duration': 3.101}], 'summary': 'Visual content increases viral potential, as seen in our most viewed videos.', 'duration': 27.5, 'max_score': 24244.402, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA24244402.jpg'}, {'end': 24809.631, 'src': 'embed', 'start': 24780.157, 'weight': 8, 'content': [{'end': 24789.9, 'text': "there's email marketing and there's more and more competition out there that are trying to use those channels to reach your audience.", 'start': 24780.157, 'duration': 9.743}, {'end': 24800.404, 'text': 'but fact is, there is one channel that really stands out of all these channels, and that is pay-per-click advertising.', 'start': 24789.9, 'duration': 10.504}, {'end': 24809.631, 'text': 'Pay-per-click advertising is a well-established part of what we call the digital marketing trifecta.', 'start': 24801.204, 'duration': 8.427}], 'summary': 'Pay-per-click advertising stands out as the top channel in digital marketing.', 'duration': 29.474, 'max_score': 24780.157, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA24780157.jpg'}, {'end': 25182.3, 'src': 'embed', 'start': 25148.54, 'weight': 19, 'content': [{'end': 25150.121, 'text': "It's about privacy.", 'start': 25148.54, 'duration': 1.581}, {'end': 25156.527, 'text': 'And, of course, in the end it all comes down to how good are your ads?', 'start': 25150.742, 'duration': 5.785}, {'end': 25160.37, 'text': 'What is the quality of the content in your ads?', 'start': 25157.007, 'duration': 3.363}, {'end': 25164.054, 'text': 'Are you able to stand out from the crowd?', 'start': 25160.871, 'duration': 3.183}, {'end': 25168.905, 'text': 'So those are the big challenges in Facebook advertising.', 'start': 25165.1, 'duration': 3.805}, {'end': 25178.577, 'text': 'Now, you have to be aware that Facebook advertising is completely different than Google search advertising.', 'start': 25168.965, 'duration': 9.612}, {'end': 25182.3, 'text': 'You have to put it into a context.', 'start': 25180.737, 'duration': 1.563}], 'summary': 'Challenges in facebook advertising: quality content, standing out, different from google ads.', 'duration': 33.76, 'max_score': 25148.54, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA25148540.jpg'}, {'end': 25622.605, 'src': 'embed', 'start': 25590.41, 'weight': 6, 'content': [{'end': 25594.131, 'text': 'So it really helps in increasing brand awareness.', 'start': 25590.41, 'duration': 3.721}, {'end': 25602.693, 'text': "It's an opportunity for you to showcase your brand and to help them add value to their lives.", 'start': 25594.871, 'duration': 7.822}, {'end': 25612.515, 'text': 'So by doing that you establish trust, you establish credibility and you provide recall value for your brand.', 'start': 25603.273, 'duration': 9.242}, {'end': 25622.605, 'text': 'So it is all about taking the customer by the hand and helping them in going through the buying cycle.', 'start': 25613.395, 'duration': 9.21}], 'summary': 'Creating brand awareness and trust through value-added content leads to customer engagement and recall value.', 'duration': 32.195, 'max_score': 25590.41, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA25590410.jpg'}, {'end': 25818.159, 'src': 'embed', 'start': 25788.492, 'weight': 17, 'content': [{'end': 25800.478, 'text': "So that's where you have an opportunity in the visual, to stand out in the newsfeed and make people stop and then click on the link, as you see here,", 'start': 25788.492, 'duration': 11.986}, {'end': 25801.839, 'text': 'for instance, sign up.', 'start': 25800.478, 'duration': 1.361}, {'end': 25808.015, 'text': 'The next ads are the multi-product ads.', 'start': 25803.294, 'duration': 4.721}, {'end': 25810.316, 'text': 'They are usually carousels.', 'start': 25808.476, 'duration': 1.84}, {'end': 25818.159, 'text': 'So it enables, you allow consumers to see all the products or the services that you have available.', 'start': 25811.036, 'duration': 7.123}], 'summary': 'Visual ads can make people stop and click, multi-product ads showcase all available products or services.', 'duration': 29.667, 'max_score': 25788.492, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA25788492.jpg'}, {'end': 25943.54, 'src': 'embed', 'start': 25915.475, 'weight': 7, 'content': [{'end': 25920.078, 'text': 'Within Facebook advertising, you can actually create a sign-up form.', 'start': 25915.475, 'duration': 4.603}, {'end': 25928.262, 'text': 'Or you could even drive them through Messenger and have a communication with them to get their details through a chatbot.', 'start': 25920.778, 'duration': 7.484}, {'end': 25931.867, 'text': "So people don't leave Facebook.", 'start': 25929.324, 'duration': 2.543}, {'end': 25943.54, 'text': 'you do the whole process of lead generation and lead capture within Facebook and it can be easily synchronized with your existing CRM system.', 'start': 25931.867, 'duration': 11.673}], 'summary': 'Facebook ads enable sign-up forms and messenger communication for lead generation, keeping users on the platform.', 'duration': 28.065, 'max_score': 25915.475, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA25915475.jpg'}, {'end': 26383.465, 'src': 'embed', 'start': 26349.884, 'weight': 2, 'content': [{'end': 26354.666, 'text': 'you can schedule your posts, manage your inbox, your notification.', 'start': 26349.884, 'duration': 4.782}, {'end': 26356.007, 'text': 'manage your content.', 'start': 26354.666, 'duration': 1.341}, {'end': 26357.428, 'text': 'manage your shop.', 'start': 26356.007, 'duration': 1.421}, {'end': 26358.469, 'text': 'plan your posts.', 'start': 26357.428, 'duration': 1.041}, {'end': 26367.034, 'text': "Now we'll cover all these areas in future videos, but for now we want to focus on the advertising.", 'start': 26358.529, 'duration': 8.505}, {'end': 26375.039, 'text': 'Again, even here they have ads as a quick and dirty method to create your ads.', 'start': 26367.854, 'duration': 7.185}, {'end': 26383.465, 'text': 'Again, where I want you to go, click here on all tools and now finally this is where you want to go.', 'start': 26375.059, 'duration': 8.406}], 'summary': 'The platform offers post scheduling, inbox and notification management, content and shop management, and advertising capabilities.', 'duration': 33.581, 'max_score': 26349.884, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA26349884.jpg'}, {'end': 26480.386, 'src': 'embed', 'start': 26404.819, 'weight': 0, 'content': [{'end': 26414.089, 'text': 'So if I click here on the ads manager, that takes me to the full advertising platform.', 'start': 26404.819, 'duration': 9.27}, {'end': 26428.844, 'text': 'Now, here you see, by the way, turn off ad blocker, which is important because In your creation of your ads,', 'start': 26417.553, 'duration': 11.291}, {'end': 26434.793, 'text': 'Facebook will obviously simulate your ads.', 'start': 26428.844, 'duration': 5.949}, {'end': 26441.162, 'text': 'But if you have your ad blocker on, the ads will not show in the preview.', 'start': 26435.754, 'duration': 5.408}, {'end': 26455.553, 'text': 'So it is important that you switch off the ad blocker so you create your browser environment exactly as users will have when they see your ads.', 'start': 26441.682, 'duration': 13.871}, {'end': 26463.098, 'text': 'So let me go into switching that off, which is more tools, extensions.', 'start': 26456.153, 'duration': 6.945}, {'end': 26467.642, 'text': "You see here my ad blocker is on, so I'm going to switch that off.", 'start': 26463.779, 'duration': 3.863}, {'end': 26470.524, 'text': 'Yeah, let me do a review.', 'start': 26468.963, 'duration': 1.561}, {'end': 26480.386, 'text': 'Yes, so here you have your account overview, you have your dashboard.', 'start': 26473.464, 'duration': 6.922}], 'summary': "Turning off ad blocker is crucial for previewing ads accurately on facebook's advertising platform.", 'duration': 75.567, 'max_score': 26404.819, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA26404819.jpg'}, {'end': 28778.345, 'src': 'embed', 'start': 28738.279, 'weight': 4, 'content': [{'end': 28739.919, 'text': "It's been around for over 100 years.", 'start': 28738.279, 'duration': 1.64}, {'end': 28748.961, 'text': 'In fact, one of the classic foundation stories of the birth of content marketing goes all the way back to the Michelin Brothers in France.', 'start': 28739.979, 'duration': 8.982}, {'end': 28753.543, 'text': "And the Michelin Brothers, in case you haven't done your history, that's okay.", 'start': 28749.802, 'duration': 3.741}, {'end': 28755.183, 'text': 'A little refresher right now.', 'start': 28753.623, 'duration': 1.56}, {'end': 28766.02, 'text': 'were two brothers who made pneumatic tires, and they were trying to sell them along with an innovative product at its time called the automobile.', 'start': 28756.377, 'duration': 9.643}, {'end': 28778.345, 'text': "In an era where the roads were horrible, in a place, France, where, frankly, people didn't like to get outside of Paris and into the provinces,", 'start': 28767.681, 'duration': 10.664}], 'summary': 'Content marketing dates back over 100 years, originating with the michelin brothers in france selling pneumatic tires for automobiles.', 'duration': 40.066, 'max_score': 28738.279, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA28738279.jpg'}], 'start': 23509.161, 'title': 'Social media marketing essentials', 'summary': 'Covers essentials of social media marketing including audience understanding, platform selection, content types, marketing tools, visual storytelling benefits, advertising pitfalls, a-b testing variants, community engagement, influencer partnerships, and metrics tracking, providing a comprehensive overview of the topic.', 'chapters': [{'end': 23843.658, 'start': 23509.161, 'title': 'Linkedin and social media marketing', 'summary': 'Discusses the power and advertising features of pinterest, the serious nature and revenue streams of linkedin, and the importance of setting up smart goals aligned with the marketing strategy.', 'duration': 334.497, 'highlights': ["LinkedIn's social selling index (SSI) measures your performance on LinkedIn and is based on four components: profile completeness, activity level in connecting with people, content sharing, and activity level in building relationships. LinkedIn's SSI score ranges from 1 to 100, with higher scores indicating better performance. The SSI measures profile completeness, activity level in connecting with people, content sharing, and activity level in building relationships.", "LinkedIn generates revenue through premium account upgrades, a recruiting version, sales navigator for customer data management, and advertising, especially for business-to-business marketing. LinkedIn's revenue streams include premium account upgrades, a recruiting version, sales navigator for customer data management, and advertising, particularly for business-to-business marketing.", 'Setting up smart goals aligned with the marketing strategy is crucial, with goals needing to be quantitative, consistent, smart, and aligned with the marketing strategy, along with the presence of a North Star metric. Setting up smart goals aligned with the marketing strategy is crucial, with goals needing to be quantitative, consistent, smart, and aligned with the marketing strategy, along with the presence of a North Star metric.']}, {'end': 24614.852, 'start': 23844.679, 'title': 'Social media marketing essentials', 'summary': 'Discusses the essentials of social media marketing including understanding the audience, choosing the right platform, setting up a social media calendar, using marketing tools, visual storytelling, paying for advertising, newsjacking, a-b testing, building community and influencers, and measuring and analyzing results, with key points on audience understanding, platform selection, content types, marketing tools, visual storytelling benefits, advertising pitfalls, newsjacking advantages, a-b testing variants, community engagement, influencer partnerships, and metrics tracking.', 'duration': 770.173, 'highlights': ["Understanding Audience Social media allows interaction and relationship building with the audience by understanding their needs and desires, as exemplified by Simply Learn, Unacademy, and Baidu app's audience demographics.", "Choosing the Right Platform Selecting the right social media platform is crucial and involves questions about the platform's purpose, target audience, content suitability, and unique content, with LinkedIn, Facebook, Instagram, and Pinterest highlighted for their specific purposes.", 'Setting Up a Social Media Calendar Types of posts for social media calendars include competitions, polls and surveys, videos and live streams, infographics, articles, and images, which contribute to increasing engagement and collaboration within the team.', 'Visual Storytelling Visual storytelling through images and videos aids in conveying messages effectively, building audience engagement, humanizing the brand, increasing customer loyalty, and potentially increasing content visibility and virality.', 'Paying for Advertising Paying for advertising enables targeted reach, improved brand visibility, cost-effectiveness, and control over audience targeting, although it may lead to audience fatigue, high costs for smaller businesses, content irrelevance, and increased competition.', 'Newsjacking Newsjacking leverages current events to improve brand awareness, relevance, engagement, and website traffic by associating with popular ongoing events.', 'A-B Testing A-B testing is employed to compare post variants and audience reactions, assisting in determining the most engaging content and audience segments.', 'Community and Influencers Engaging with communities helps establish brand authority and potential brand advocates, while partnering with influencers provides authenticity and access to new audiences.', 'Measuring and Analyzing Results Effective measurement and tracking of key metrics on various platforms are crucial for optimizing marketing efforts, with tools like Sprout Social, Buffer, Hootsuite, and Google Analytics facilitating this process.']}, {'end': 25622.605, 'start': 24614.852, 'title': 'The evolving landscape of customer reach', 'summary': "Discusses the changing customer behavior, the rise of service-driven economy, the significance of pay-per-click advertising, and the future challenges of facebook advertising. notably, google's $210 billion revenue in 2021 and the lower revenue for facebook are pivotal points.", 'duration': 1007.753, 'highlights': ["Google's $210 billion revenue in advertising in 2021 and the lower revenue for Facebook are pivotal points.", 'The rise of a service-driven economy is emphasized, with examples like Uber, Airbnb, and the SOLOMO strategy.', 'The significance of pay-per-click advertising is highlighted, especially in the context of the digital marketing trifecta of owned, paid, and earned media.', 'The challenges and future of Facebook advertising, including the impact of lower revenue and the importance of quality content, security, and privacy, are detailed.', 'The benefits of Facebook advertising, such as reaching a massive audience of close to 3 billion active monthly users and the cost-effectiveness, are emphasized.']}, {'end': 27119.665, 'start': 25623.666, 'title': 'Facebook advertising benefits and ad types', 'summary': 'Discusses the benefits of facebook advertising, including retargeting and revenue increase, and the different ad types available, such as single image ads, multi-product ads, video ads, lead ads, and collection ads, with insights into their effectiveness and usage.', 'duration': 1495.999, 'highlights': ['Facebook advertising offers benefits like retargeting and revenue increase. Facebook advertising allows retargeting of website visitors and helps increase revenue through educating audiences about products.', 'Different ad types on Facebook include single image ads, multi-product ads, video ads, lead ads, and collection ads. Facebook offers various ad types, including single image ads, multi-product ads via carousels, engaging video ads, lead ads for capturing user data within Facebook, and collection ads for advertising multiple products at once.', "Video ads on Facebook are highly engaging, with 10 to 30% more views and higher engagement than other ad types. Facebook's video ads are among the most engaging, receiving 10 to 30% more views and engagement than other ad types, making them an effective tool for building trust and relationships with the audience.", 'The Meta Business Suite provides full functionality for managing and creating ads, allowing access to various tools and capabilities of Facebook advertising. The Meta Business Suite offers comprehensive functionality for managing and creating ads, providing access to tools for ad creation, audience management, event setup for website data, and form creation.']}, {'end': 27859.7, 'start': 27119.705, 'title': 'Facebook advertising overview', 'summary': "Provides a comprehensive overview of facebook advertising, including ad placements, targeting options, ad creation process, and do's and don'ts, emphasizing the importance of testing and engaging content, while also highlighting the significance of budget management and ad quality.", 'duration': 739.995, 'highlights': ['The targeting options in Facebook advertising are extremely powerful, allowing for micro-level targeting of specific audience segments.', 'Facebook ads can be shown on various platforms, including Facebook, Instagram, Messenger, and the audience network, which displays ads on millions of websites.', 'Letting Facebook decide the ad placements is recommended, as it offers the best results and reaches the right audience.', 'Continuous testing of ads is crucial, and Facebook can be instructed to test different creative materials and headlines for optimal conversions.', 'Engaging images and videos, combined with a powerful and effective message, are essential for standing out and driving user interaction.', 'Keeping ad content simple, easily understandable, and relevant to the target audience is emphasized for effective advertising.', 'Sensible budget management is advised, starting small and scaling based on results, while avoiding cluttered ads and typos.', 'Quality over quantity is highlighted, recommending a thoughtful and customer-centric approach to ad frequency and content, and ensuring ad relevance to the advertised product.']}, {'end': 28859.16, 'start': 27859.76, 'title': 'Michelin brothers: birth of content marketing', 'summary': "Discusses the birth of content marketing through the michelin brothers' strategy to sell pneumatic tires by creating the michelin guide, which reviewed restaurants and provided road trip information, leading to increased tire sales and relevance in the 1900s. it also highlights the modern definition of content marketing, emphasizing the importance of creating relevant and valuable content, as well as its overlap with seo and social media marketing.", 'duration': 999.4, 'highlights': ["Michelin Brothers' creation of the Michelin Guide and its impact on tire sales and relevance in the 1900s The Michelin Brothers created the Michelin Guide, which reviewed restaurants and provided road trip information, leading to increased tire sales by getting people to drive farther and use their tires. This strategy made Michelin relevant and successful in the 1900s.", "Importance of creating relevant and valuable content in modern content marketing The content needs to be relevant and valuable to meet the audience's needs and interests, ensuring that it doesn't get screened out like traditional commercials. Creating valuable and relevant content is key to attracting customers and standing out in the modern content marketing landscape.", "Overlap between content marketing, SEO, and social media marketing Content marketing overlaps with SEO and social media marketing as it involves creating content for websites, PR, and optimizing content for search engines. Google's algorithm changes have emphasized the importance of valuable and relevant content, aligning content marketing with SEO practices.", 'Traits of effective content marketers Effective content marketers have a documented content strategy, someone overseeing content marketing, use a wider range of tactics and social media platforms, and allocate a higher percentage of the overall marketing budget to content marketing, regardless of B2C, B2B, small business, or enterprise.', 'Benefits of content marketing in the decision-making process and customer journey Content marketing affects the decision-making process in the customer journey, leading to faster buying decisions, shortened decision-making processes, and reaching and expanding to new prospects. It aims to create engaging content that drives action, not just consumption.']}], 'duration': 5349.999, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA23509161.jpg', 'highlights': ["LinkedIn's SSI measures profile completeness, activity level, content sharing, and building relationships.", 'Setting up smart goals aligned with marketing strategy is crucial for success.', 'Understanding audience needs and desires is essential for effective social media interaction.', 'Selecting the right platform is crucial for social media marketing success.', 'Visual storytelling through images and videos aids in conveying messages effectively.', 'Paying for advertising enables targeted reach and improved brand visibility.', 'A-B testing is employed to compare post variants and audience reactions.', 'Engaging with communities helps establish brand authority and potential brand advocates.', 'Effective measurement and tracking of key metrics on various platforms are crucial for optimizing marketing efforts.', 'The rise of a service-driven economy is emphasized, with examples like Uber and Airbnb.', 'The challenges and future of Facebook advertising, including the impact of lower revenue and the importance of quality content, security, and privacy, are detailed.', 'Facebook advertising offers benefits like retargeting and revenue increase.', 'Different ad types on Facebook include single image ads, multi-product ads, video ads, lead ads, and collection ads.', 'Video ads on Facebook are highly engaging, with 10 to 30% more views and higher engagement than other ad types.', 'The Meta Business Suite provides full functionality for managing and creating ads.', 'The targeting options in Facebook advertising are extremely powerful, allowing for micro-level targeting of specific audience segments.', 'Facebook ads can be shown on various platforms, including Facebook, Instagram, Messenger, and the audience network.', 'Continuous testing of ads is crucial for optimal conversions.', 'Engaging images and videos, combined with a powerful and effective message, are essential for effective advertising.', 'Quality over quantity is highlighted, recommending a thoughtful and customer-centric approach to ad frequency and content.', 'Creating valuable and relevant content is key to attracting customers and standing out in the modern content marketing landscape.', 'Content marketing overlaps with SEO and social media marketing as it involves creating content for websites and optimizing content for search engines.', 'Effective content marketers have a documented content strategy and allocate a higher percentage of the overall marketing budget to content marketing.', 'Content marketing affects the decision-making process in the customer journey, leading to faster buying decisions and reaching and expanding to new prospects.']}, {'end': 31615.773, 'segs': [{'end': 30649.063, 'src': 'embed', 'start': 30597.873, 'weight': 6, 'content': [{'end': 30602.636, 'text': 'I can get a good breakdown of what type of users are coming.', 'start': 30597.873, 'duration': 4.763}, {'end': 30604.377, 'text': 'Am I driving new traffic??', 'start': 30602.836, 'duration': 1.541}, {'end': 30607.379, 'text': "Am I driving traffic that's been to my website before?", 'start': 30604.458, 'duration': 2.921}, {'end': 30609.041, 'text': 'What language are they speaking?', 'start': 30607.62, 'duration': 1.421}, {'end': 30611.242, 'text': 'I can also paint a bigger picture.', 'start': 30609.501, 'duration': 1.741}, {'end': 30619.268, 'text': "How old are they? What gender are they? Do they come from mobile? So let's take a look at some of these different reports under audience.", 'start': 30611.482, 'duration': 7.786}, {'end': 30622.59, 'text': 'And so if I skip down now to demographics,', 'start': 30619.568, 'duration': 3.022}, {'end': 30639.618, 'text': 'i can click on overview and when that report loads i can see now under demographics overview i can see the breakout of age ranges and so here i can see the majority of the traffic coming to my site again over the past week.', 'start': 30623.13, 'duration': 16.488}, {'end': 30643.16, 'text': 'now if i want to change this date range, i could simply do that.', 'start': 30639.618, 'duration': 3.542}, {'end': 30649.063, 'text': 'i can change the date range just by clicking on the date range and then maybe going, say, the last 30 days,', 'start': 30643.16, 'duration': 5.903}], 'summary': 'Analyze user demographics to understand website traffic and target audience. can track language, age, gender, and traffic sources.', 'duration': 51.19, 'max_score': 30597.873, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA30597873.jpg'}, {'end': 30840.755, 'src': 'embed', 'start': 30810.106, 'weight': 3, 'content': [{'end': 30818.908, 'text': "How are they interacting with my website? So if I look across this report, I'm going to be able to see different metrics.", 'start': 30810.106, 'duration': 8.802}, {'end': 30827.15, 'text': "So if I'm measuring specific metrics against my dimension, in this case, the dimension is what we're measuring.", 'start': 30819.348, 'duration': 7.802}, {'end': 30829.75, 'text': "And in this example, we're measuring mobile.", 'start': 30827.45, 'duration': 2.3}, {'end': 30840.755, 'text': 'I can see that the bounce rate approximately 48%, and bounce rate means that if a user in this case for mobile landed on a page,', 'start': 30830.09, 'duration': 10.665}], 'summary': 'Analyzing website interaction: bounce rate for mobile is approximately 48%.', 'duration': 30.649, 'max_score': 30810.106, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA30810106.jpg'}, {'end': 30993.343, 'src': 'embed', 'start': 30967.181, 'weight': 9, 'content': [{'end': 30977.63, 'text': "so Yes, the engagement isn't exactly as great as it is as desktop, but we can see that people are still purchasing with their mobile devices.", 'start': 30967.181, 'duration': 10.449}, {'end': 30982.474, 'text': "So it's something to keep an eye on and mobile is something I definitely look at.", 'start': 30977.89, 'duration': 4.584}, {'end': 30985.396, 'text': "In fact, since it's such an important report.", 'start': 30982.814, 'duration': 2.582}, {'end': 30993.343, 'text': "One thing you can do in analytics is if you actually like a report and you think you're going to look at that report multiple times,", 'start': 30985.976, 'duration': 7.367}], 'summary': "Mobile engagement is lower than desktop, but people are still purchasing on mobile devices. it's an important aspect to monitor.", 'duration': 26.162, 'max_score': 30967.181, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA30967181.jpg'}, {'end': 31029.158, 'src': 'embed', 'start': 31004.454, 'weight': 0, 'content': [{'end': 31014.386, 'text': "You click OK and then what's going to happen is it's going to be located under save reports and save reports is located under customization.", 'start': 31004.454, 'duration': 9.932}, {'end': 31017.109, 'text': 'Customization is located above real time.', 'start': 31014.606, 'duration': 2.503}, {'end': 31021.495, 'text': 'OK, so if I close that up you could see audience real time customization.', 'start': 31017.33, 'duration': 4.165}, {'end': 31029.158, 'text': 'If I click on customization, if I click on save reports, I should be able to see my save report here and I do.', 'start': 31021.895, 'duration': 7.263}], 'summary': 'The saved report can be found under customization, above real time.', 'duration': 24.704, 'max_score': 31004.454, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA31004454.jpg'}, {'end': 31151.963, 'src': 'embed', 'start': 31127.569, 'weight': 1, 'content': [{'end': 31133.853, 'text': 'that means that there are approximately 310 web properties contributing to this report.', 'start': 31127.569, 'duration': 6.284}, {'end': 31136.154, 'text': 'based on this criteria, I chose.', 'start': 31133.853, 'duration': 2.301}, {'end': 31146.58, 'text': "Now, if my site is similar, meaning if I'm in the United States, if I'm in education and I'm receiving 5,000 to 9,999 sessions per day,", 'start': 31136.354, 'duration': 10.226}, {'end': 31151.963, 'text': "then I'm able to compare my site against 310 other websites.", 'start': 31146.58, 'duration': 5.383}], 'summary': 'Approximately 310 web properties analyzed based on specific criteria.', 'duration': 24.394, 'max_score': 31127.569, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA31127569.jpg'}, {'end': 31360.59, 'src': 'embed', 'start': 31335.854, 'weight': 2, 'content': [{'end': 31341.877, 'text': "Now, if you're running display ads on, say, Google's network, Google's Display Network, that's a default channel.", 'start': 31335.854, 'duration': 6.023}, {'end': 31344.239, 'text': 'So Analytics will group users there.', 'start': 31342.057, 'duration': 2.182}, {'end': 31347.981, 'text': "So if they don't recognize a channel, then they're going to group it as others.", 'start': 31344.479, 'duration': 3.502}, {'end': 31354.726, 'text': 'So by default, Google Analytics groups users on how they came to your website via these default channels.', 'start': 31348.061, 'duration': 6.665}, {'end': 31360.59, 'text': 'and so I can see how many users came to the site from each channel.', 'start': 31355.106, 'duration': 5.484}], 'summary': 'Google analytics groups users by default channels, tracking user traffic from each channel.', 'duration': 24.736, 'max_score': 31335.854, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA31335854.jpg'}], 'start': 28859.76, 'title': "Michelin's content and affiliate marketing strategy", 'summary': "Discusses michelin's content strategy for food, leading to increased tire sales, and covers affiliate marketing basics including roles, google analytics setup, real-time reporting in google analytics, and analytics tools and reports.", 'chapters': [{'end': 28915.039, 'start': 28859.76, 'title': "Michelin's content strategy", 'summary': "Discusses how michelin's content strategy focused on creating content about food to promote tire usage, leading to increased tire sales due to increased travel and more flat tires.", 'duration': 55.279, 'highlights': ["Michelin's content strategy focused on creating content about food to promote tire usage, leading to increased travel and more flat tires.", "By speaking to their audience's passion for food in Paris in 1900, Michelin successfully encouraged people to drive out to restaurants, resulting in more flat tires and increased tire sales.", "The how-to article on tire repair was part of Michelin's content strategy, aiming to engage the audience and indirectly promote tire sales."]}, {'end': 29754.148, 'start': 28915.759, 'title': 'Affiliate marketing basics', 'summary': 'Covers the basics of affiliate marketing, including the roles of the merchant, affiliate, and affiliate network, and the importance of customers in driving revenue. it also briefly touches on setting up a google analytics account and the key steps involved.', 'duration': 838.389, 'highlights': ['Affiliate Marketing Basics The chapter covers the basics of affiliate marketing, including the roles of the merchant, affiliate, and affiliate network, and the importance of customers in driving revenue.', 'Key Components of Affiliate Marketing It explains the key components of affiliate marketing such as the merchant, affiliate, and affiliate network, highlighting their roles and significance in driving sales and revenue.', 'Setting Up a Google Analytics Account The process of setting up a Google Analytics account is briefly touched upon, emphasizing the importance of having a Google login and ID, choosing an account and property name, selecting an industry category, and opting into benchmarking and technical support.']}, {'end': 30339.338, 'start': 29754.148, 'title': 'Setting up google analytics and google tag manager', 'summary': 'Highlights the process of setting up google analytics and google tag manager, emphasizing the importance of adding tracking code to every page, recommending the use of google tag manager, and showcasing the features and benefits of google analytics reports, including real-time data on user behavior and event tracking.', 'duration': 585.19, 'highlights': ['The process of setting up Google Analytics and Google Tag Manager, emphasizing the importance of adding tracking code to every page', 'The recommendation to use Google Tag Manager for adding tracking code to the website, as it provides easier management and eliminates the need to add code to the website', 'The features and benefits of Google Analytics reports, including real-time data on user behavior and event tracking', 'Real-time reporting in Google Analytics, providing insights into active users, their sources, locations, and engagement events']}, {'end': 30967.181, 'start': 30339.338, 'title': 'Real-time reporting and audience analysis in google analytics', 'summary': 'Discusses real-time reporting in google analytics, highlighting the ability to track events and conversions in real time, the limitations on personally identifiable information, and the significance of audience reporting in understanding user demographics, behavior, and engagement, along with insights on mobile usage.', 'duration': 627.843, 'highlights': ['Real-time reporting allows tracking of events and conversions in real time, with one active user entering the checkout in the last 30 minutes, and the ability to monitor up to 20 goals in Google Analytics. The real-time reporting feature enables tracking of events and conversions, with the example of one active user entering the checkout in the last 30 minutes, showcasing the capability to monitor up to 20 goals in Google Analytics.', 'Audience reporting provides insights into user demographics, including language, location, age, gender, and interests, along with the differentiation between new and returning users, offering a comprehensive understanding of website visitors. Audience reporting offers detailed insights into user demographics, such as language, location, age, gender, and interests, while distinguishing between new and returning users, providing a comprehensive understanding of website visitors.', 'Mobile usage analysis reveals that approximately 27% of the traffic comes from mobile devices, with insights into bounce rates, engagement metrics, and e-commerce conversion rates, indicating the significance of optimizing for mobile user experience. The analysis of mobile usage reveals that around 27% of the traffic originates from mobile devices, with valuable insights into bounce rates, engagement metrics, and e-commerce conversion rates, emphasizing the importance of optimizing for mobile user experience.', 'The chapter emphasizes the limitations on personally identifiable information in Google Analytics, highlighting the focus on anonymized user data to provide valuable insights without compromising privacy. The emphasis on the limitations of personally identifiable information in Google Analytics underscores the focus on anonymized user data to deliver valuable insights while maintaining user privacy.']}, {'end': 31615.773, 'start': 30967.181, 'title': 'Analytics tools and reports', 'summary': 'Discusses using analytics tools to save and access reports, opt-in benchmarking, and understanding user acquisition and engagement. it emphasizes the importance of mobile and highlights the significance of organic search in driving traffic and transactions.', 'duration': 648.592, 'highlights': ['The chapter discusses using analytics tools to save and access reports, opt-in benchmarking, and understanding user acquisition and engagement. The chapter covers the use of analytics tools for saving and accessing reports, opting into benchmarking, and understanding user acquisition and engagement.', 'The chapter emphasizes the importance of mobile and highlights the significance of organic search in driving traffic and transactions. Emphasis is placed on the importance of mobile and the significance of organic search in driving traffic and transactions, with organic search driving 56% of the traffic and 64 transactions over the last 30 days.']}], 'duration': 2756.013, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA28859760.jpg', 'highlights': ["Michelin's content strategy focused on creating content about food to promote tire usage, leading to increased travel and more flat tires.", "The how-to article on tire repair was part of Michelin's content strategy, aiming to engage the audience and indirectly promote tire sales.", "By speaking to their audience's passion for food in Paris in 1900, Michelin successfully encouraged people to drive out to restaurants, resulting in more flat tires and increased tire sales.", 'The chapter emphasizes the limitations on personally identifiable information in Google Analytics, highlighting the focus on anonymized user data to provide valuable insights without compromising privacy.', 'The process of setting up Google Analytics and Google Tag Manager, emphasizing the importance of adding tracking code to every page', 'The recommendation to use Google Tag Manager for adding tracking code to the website, as it provides easier management and eliminates the need to add code to the website', 'Real-time reporting in Google Analytics, providing insights into active users, their sources, locations, and engagement events', 'The features and benefits of Google Analytics reports, including real-time data on user behavior and event tracking', 'The chapter discusses using analytics tools to save and access reports, opt-in benchmarking, and understanding user acquisition and engagement.', 'The chapter emphasizes the importance of mobile and highlights the significance of organic search in driving traffic and transactions.']}, {'end': 33345.777, 'segs': [{'end': 31693.134, 'src': 'embed', 'start': 31664.552, 'weight': 3, 'content': [{'end': 31668.015, 'text': "So you could see I've spent $810 over the last 30 days and received $858 in revenue.", 'start': 31664.552, 'duration': 3.463}, {'end': 31680.604, 'text': 'So you wanna make sure that you link up your Google Ads account to your Google Analytics account.', 'start': 31668.035, 'duration': 12.569}, {'end': 31688.791, 'text': 'for this very reason, you want to be able to see how your Google Ads campaigns perform once the users get to your website,', 'start': 31680.604, 'duration': 8.187}, {'end': 31693.134, 'text': "and so I want to see if they're engaging and I want to see if they're converting.", 'start': 31688.791, 'duration': 4.343}], 'summary': 'Spent $810, earned $858 in revenue in last 30 days. link google ads to google analytics to track campaign performance and user engagement.', 'duration': 28.582, 'max_score': 31664.552, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA31664552.jpg'}, {'end': 31949.813, 'src': 'embed', 'start': 31919.642, 'weight': 1, 'content': [{'end': 31924.009, 'text': "Okay, so that's why unique pages is equivalent to one per session,", 'start': 31919.642, 'duration': 4.367}, {'end': 31929.558, 'text': 'where pages is accumulation of how many times the page was viewed in the same session.', 'start': 31924.009, 'duration': 5.549}, {'end': 31934.726, 'text': "So in other words, you're always going to have more page views than unique pages.", 'start': 31929.778, 'duration': 4.948}, {'end': 31938.648, 'text': 'Okay, so this gives me a sense of how my page is performed.', 'start': 31934.926, 'duration': 3.722}, {'end': 31942.81, 'text': 'So again, I can look at total page views and then engagement.', 'start': 31938.928, 'duration': 3.882}, {'end': 31949.813, 'text': 'So, ideally, what you want to do with a report like this is if a user is not engaging on the page,', 'start': 31943.07, 'duration': 6.743}], 'summary': 'Unique pages are equivalent to one per session, with more page views than unique pages. it provides a sense of page performance.', 'duration': 30.171, 'max_score': 31919.642, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA31919642.jpg'}, {'end': 32180.651, 'src': 'embed', 'start': 32158.52, 'weight': 0, 'content': [{'end': 32171.967, 'text': "is it's going to show me the page load time by page and then it's actually going to provide a link where i can actually click on to get suggestions on increasing the page load time.", 'start': 32158.52, 'duration': 13.447}, {'end': 32180.651, 'text': 'so, for example, i can look at this particular page here, this google redesign shop by brand youtube page line number five.', 'start': 32171.967, 'duration': 8.684}], 'summary': 'Tool provides page load time by page and offers suggestions for improvement.', 'duration': 22.131, 'max_score': 32158.52, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA32158520.jpg'}, {'end': 33307.62, 'src': 'embed', 'start': 33276.83, 'weight': 2, 'content': [{'end': 33279.631, 'text': 'that thank you page is Okay, you do have options.', 'start': 33276.83, 'duration': 2.801}, {'end': 33286.038, 'text': 'So if you have a long URL, you could say begins with and you could say begins with say thank you.', 'start': 33280.012, 'duration': 6.026}, {'end': 33287.54, 'text': 'So this is the logic.', 'start': 33286.299, 'duration': 1.241}, {'end': 33293.686, 'text': "We're going to say, hey, if anybody goes to a URL that begins with thank you, then count it as a goal.", 'start': 33287.6, 'duration': 6.086}, {'end': 33295.73, 'text': 'Or you could say equals to.', 'start': 33293.908, 'duration': 1.822}, {'end': 33300.235, 'text': 'So if anybody goes to a URL that equals to thank you, then count it as a goal.', 'start': 33295.83, 'duration': 4.405}, {'end': 33302.957, 'text': 'You have one more option here, regular expression.', 'start': 33300.515, 'duration': 2.442}, {'end': 33307.62, 'text': 'So Google Analytics understands the language of regular expressions.', 'start': 33303.017, 'duration': 4.603}], 'summary': 'Options for setting goals in google analytics: begins with, equals to, regular expression.', 'duration': 30.79, 'max_score': 33276.83, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA33276830.jpg'}], 'start': 31615.973, 'title': 'Google analytics and ads insights', 'summary': 'Covers google ads performance analysis, user behavior insights, conversions and goals, multi-channel funnel reports, and goal setup, emphasizing the importance of aligning goals with business kpis and utilizing different goal types for measurement.', 'chapters': [{'end': 31757.647, 'start': 31615.973, 'title': 'Google ads performance analysis', 'summary': 'Discusses the importance of connecting google ads to analytics, analyzing campaign data, and measuring the conversion rate, with a focus on average cost per click, total spend, and revenue received.', 'duration': 141.674, 'highlights': ['You can connect Google Ads to Analytics to track the performance of ads in driving traffic and converting users, as evidenced by the $810 spent and $858 in revenue received over the last 30 days. The speaker emphasizes the significance of linking Google Ads to Analytics to monitor ad performance, highlighting a $810 spend and $858 revenue received over the last 30 days.', "The report provides insights into campaign data, including traffic generated, cost per click, and the need to assess conversion rates, illustrated by an average cost per click of 34 cents. The speaker explains the report's ability to offer valuable insights into campaign data, such as traffic generation and cost per click, citing an average cost per click of 34 cents.", 'The chapter stresses the significance of analyzing the performance of various campaigns, including those on platforms like Facebook, Twitter, and Instagram, and emphasizes the importance of assessing their conversion rates. The importance of evaluating the performance of diverse campaigns, such as those on Facebook, Twitter, and Instagram, and the emphasis on evaluating their conversion rates, is highlighted.']}, {'end': 32248.46, 'start': 31757.907, 'title': 'Understanding user behavior in web analytics', 'summary': 'Explains how behavior reports in google analytics provide insights into user engagement, page performance, and site speed, with key metrics such as page views, bounce rate, time on page, and conversion rates, enabling website optimization and user experience improvements.', 'duration': 490.553, 'highlights': ['Behavior reports in Google Analytics provide insights into user engagement, page performance, and site speed, with key metrics such as page views, bounce rate, time on page, and conversion rates. The behavior reports offer valuable insights into user behavior and engagement on the website, including metrics such as page views, bounce rate, time on page, and conversion rates, enabling website optimization and user experience improvements.', 'The average page load time sampled over the last 30 days is about four seconds, indicating the importance of site speed optimization. The average page load time sampled over the last 30 days is about four seconds, underscoring the significance of prioritizing site speed optimization to enhance user experience and potentially improve organic search ranking.', "Behavior reports enable the identification of landing pages' contributions to goals or conversions, such as revenue generation and e-commerce conversion rates. The behavior reports allow for the analysis of landing pages' impact on goals or conversions, with specific insights into revenue generation and e-commerce conversion rates, offering valuable data for strategic website improvements and marketing optimization."]}, {'end': 32516.37, 'start': 32248.72, 'title': 'Google analytics: conversions and goals', 'summary': 'Explains setting up and measuring goals in google analytics, including 20 goal opportunities, four goal types (pages per session, destination, duration, event-based), and the ability to measure goal completions and conversion rates.', 'duration': 267.65, 'highlights': ['There are four different goal types in Google Analytics: pages per session, destination, event, and duration. Google Analytics offers four goal types: pages per session, destination, event, and duration, providing flexibility in setting up goals to measure user interactions on the website.', 'The chapter explains the ability to set up 20 goals in a Google Analytics view. Users have the opportunity to set up 20 goals in their Google Analytics view, allowing for comprehensive goal tracking and measurement of user interactions.', 'The chapter provides an example of measuring goal completions, with a conversion rate of 10% and 7,106 users completing the goal of viewing 10 pages or more on the website. An example is given where 7,106 users completed the goal of viewing 10 pages or more on the website, resulting in a conversion rate of 10%, illustrating the effectiveness of measuring and analyzing goal completions.']}, {'end': 33025.86, 'start': 32516.59, 'title': 'Google analytics goals overview', 'summary': 'Discusses the importance of setting up goals in google analytics, with insights on conversion rates, multi-channel funnel reports, and goal setup, emphasizing the need for aligning goals with business kpis and the significance of editing permissions for goal setup.', 'duration': 509.27, 'highlights': ['The chapter emphasizes the importance of setting up goals in Google Analytics and provides insights on conversion rates, with 1,400 engaged mobile users leading to a 7% conversion rate.', 'It discusses the multi-channel funnel report, highlighting the analysis of different channels working together to drive conversions, with specific examples of channel combinations and their respective conversion rates.', 'The process of setting up goals in Google Analytics is detailed, emphasizing the need for edit permissions at the property level and guiding through the considerations for defining goals, such as measuring downloads, form submissions, or e-commerce transactions.']}, {'end': 33345.777, 'start': 33026.341, 'title': 'Setting up google analytics goals', 'summary': 'Discusses setting up a google analytics goal to track form submissions by measuring the number of people who reach the thank you page, assigning a goal id, grouping goals into sets for easier measurement, and utilizing different goal types such as destination, duration, pages per session, and events.', 'duration': 319.436, 'highlights': ['Google Analytics has 20 available goals grouped into sets for easier measurement, with goal ID 15 being the next available goal. There are 20 goals available in analytics, grouped into sets for easier measurement. Goal ID 15 is the next available goal.', 'Different goal types in Google Analytics include destination, duration, pages per session, and events, with destination being chosen to track the thank you page in the example. Google Analytics offers four different goal types: destination, duration, pages per session, and events, with destination being chosen to track the thank you page in the example.', 'Google Analytics provides options for defining the goal URL, including equals to, begins with, and regular expressions, allowing for precise tracking. Google Analytics offers options for defining the goal URL, such as equals to, begins with, and regular expressions, enabling precise tracking.']}], 'duration': 1729.804, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA31615973.jpg', 'highlights': ['The report provides insights into campaign data, including traffic generated, cost per click, and the need to assess conversion rates, illustrated by an average cost per click of 34 cents.', 'The behavior reports offer valuable insights into user behavior and engagement on the website, including metrics such as page views, bounce rate, time on page, and conversion rates, enabling website optimization and user experience improvements.', 'Google Analytics offers four goal types: pages per session, destination, event, and duration, providing flexibility in setting up goals to measure user interactions on the website.', 'The chapter emphasizes the importance of setting up goals in Google Analytics and provides insights on conversion rates, with 1,400 engaged mobile users leading to a 7% conversion rate.', 'There are 20 goals available in analytics, grouped into sets for easier measurement. Goal ID 15 is the next available goal.', 'Google Analytics offers options for defining the goal URL, such as equals to, begins with, and regular expressions, enabling precise tracking.']}, {'end': 34948.897, 'segs': [{'end': 33491.107, 'src': 'embed', 'start': 33441.848, 'weight': 0, 'content': [{'end': 33443.749, 'text': 'that could be slash billing.', 'start': 33441.848, 'duration': 1.901}, {'end': 33447.771, 'text': 'we could say step three is shipping information slash shipping.', 'start': 33443.749, 'duration': 4.022}, {'end': 33452.974, 'text': 'and then step four could be, you know, confirm and that could be slash confirmation.', 'start': 33447.771, 'duration': 5.203}, {'end': 33460.339, 'text': "So whatever your URL structure is for your cart and it doesn't necessarily have to be a cart, basically,", 'start': 33453.334, 'duration': 7.005}, {'end': 33465.464, 'text': "all I'm doing is putting in a series of steps with URLs as each step.", 'start': 33460.339, 'duration': 5.125}, {'end': 33472.089, 'text': "And why do I want to do that? Because I can then track how many people go through my funnel that I've created.", 'start': 33465.803, 'duration': 6.286}, {'end': 33478.394, 'text': "OK, so here I could see this is my funnel that I've created for this particular goal.", 'start': 33472.389, 'duration': 6.005}, {'end': 33482.839, 'text': 'OK, and the funnel is only available for the destination URL.', 'start': 33478.415, 'duration': 4.424}, {'end': 33486.723, 'text': 'So the funnel is available if you want to see traffic through the goal.', 'start': 33482.979, 'duration': 3.744}, {'end': 33491.107, 'text': 'OK, and how people go through the funnel and where they drop off.', 'start': 33486.743, 'duration': 4.364}], 'summary': 'Creating a funnel with steps and urls to track traffic and drop-off in the goal destination.', 'duration': 49.259, 'max_score': 33441.848, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA33441848.jpg'}, {'end': 34161.771, 'src': 'embed', 'start': 34130.087, 'weight': 1, 'content': [{'end': 34134.908, 'text': 'so if you go back to audience overview here, i can see a minute and seven.', 'start': 34130.087, 'duration': 4.821}, {'end': 34137.509, 'text': 'so do we want a minute and 30?', 'start': 34134.908, 'duration': 2.601}, {'end': 34138.67, 'text': 'maybe we could do that.', 'start': 34137.509, 'duration': 1.161}, {'end': 34140.17, 'text': 'maybe we can go with two minutes.', 'start': 34138.67, 'duration': 1.5}, {'end': 34146.142, 'text': 'So again, the whole point is you want to set the bar a little bit higher than what the average is.', 'start': 34140.47, 'duration': 5.672}, {'end': 34151.493, 'text': 'And so here I can see over the last seven days if I verify this particular goal.', 'start': 34146.663, 'duration': 4.83}, {'end': 34161.771, 'text': 'I can see 8% of my traffic over the last seven days stayed on the site at least one minute and 31 seconds.', 'start': 34151.883, 'duration': 9.888}], 'summary': 'Setting a goal of exceeding 8% staying on site for at least 1 min 31 secs', 'duration': 31.684, 'max_score': 34130.087, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA34130087.jpg'}], 'start': 33346.036, 'title': 'Setting and verifying google analytics goals', 'summary': 'Covers setting up and verifying google analytics goals, including options for goal urls, assigning a value, and measuring user engagement through pages per session and duration goals, with examples of 4.12% conversion rate for 3 pages per session and 8% conversion rate for 1 minute 30 seconds duration, along with insights into channel-specific performance.', 'chapters': [{'end': 33465.464, 'start': 33346.036, 'title': 'Setting up and verifying google analytics goals', 'summary': 'Discusses setting up and verifying google analytics goals, including options for goal urls, omitting the domain, verifying the goal url, and using funnels to track user behavior through specific pages in a sequence.', 'duration': 119.428, 'highlights': ['When setting up goal URLs in Google Analytics, the options of equals to, begins with, and regular expression are available, with the advice to omit the domain as Analytics already recognizes the domain being tracked.', 'Emphasizing the importance of verifying the goal URL, as a 0% conversion rate could indicate incorrect goal setup or lack of conversions over a specific period, prompting the need for double-checking.', 'Explaining the functionality of funnels in tracking user progression through specific pages, using an example of tracking steps in a cart process to illustrate the concept and its application.']}, {'end': 33883.7, 'start': 33465.803, 'title': 'Setting up google analytics goals', 'summary': 'Explains how to set up a destination url goal in google analytics, including the option to add a funnel, assign a value, and track the conversion rate, with an emphasis on measuring traffic through the funnel and identifying drop-off points.', 'duration': 417.897, 'highlights': ['The funnel is available for tracking traffic through the goal, with the option to make the first step required. The chapter emphasizes the availability of a funnel to track traffic through the goal and the option to make the first step required, providing control over the measurement process.', 'Google Analytics allows assigning a value to goals, particularly beneficial for non-e-commerce websites or organizations collecting donations. The feature of assigning a value to goals in Google Analytics is highlighted, especially for non-e-commerce websites or organizations like nonprofits, with a specific example of assigning a five dollar value to each donation.', 'The chapter provides insights into measuring traffic as it goes through the funnel and accessing the funnel visualization in Google Analytics. Insights are given on measuring traffic through the funnel and accessing the funnel visualization in Google Analytics, allowing users to track and analyze the flow of traffic through the defined funnel.', 'A detailed breakdown of the funnel conversion rate and overall conversion rate is provided, showcasing the effectiveness of the funnel in driving conversions. The chapter offers a detailed breakdown of the funnel conversion rate and the overall conversion rate, illustrating the effectiveness of the funnel in driving conversions and differentiating it from the overall website conversion rate.', 'The purpose of the funnel is explained, focusing on identifying drop-off points, analyzing funnel effectiveness, and addressing specific pages for improvement. The chapter explains the purpose of the funnel, emphasizing its role in identifying drop-off points, evaluating funnel effectiveness, and guiding improvements to specific pages within the funnel.']}, {'end': 34229.273, 'start': 33883.7, 'title': 'Setting pages per session and duration goals', 'summary': 'Discusses setting up pages per session and duration goals in google analytics to measure user engagement, with an emphasis on setting the goal higher than the average to drive website performance improvement, with examples of 4.12% conversion rate for 3 pages per session and 8% conversion rate for 1 minute 30 seconds duration, along with insights into channel-specific performance.', 'duration': 345.573, 'highlights': ['Setting goals higher than the average is crucial for driving website performance improvement. The speaker emphasizes the importance of setting goals higher than the average to drive website performance improvement, citing the example of setting the pages per session goal to 3 when the average is 1.21.', 'Examples of conversion rates for both pages per session and duration goals are provided. Specific conversion rates are mentioned, such as 4.12% for 3 pages per session and 8% for 1 minute 30 seconds duration, demonstrating the effectiveness of these goals in measuring user engagement.', 'Insights into channel-specific performance related to the goals are discussed. The speaker discusses the ability to analyze channel-specific performance related to the goals, such as identifying the channels driving traffic with high engagement, like organic search with a 13% conversion rate and social media with a 10% conversion rate for pages per session.']}, {'end': 34948.897, 'start': 34229.273, 'title': 'Google analytics goals and events', 'summary': 'Discusses the significance of setting up goals and events in google analytics, emphasizing the ability to measure engagement, the process of setting up an event, the importance of turning events into goals, and the various reports available to analyze goal performance and channel contribution.', 'duration': 719.624, 'highlights': ['The chapter emphasizes the ability to measure engagement and improve website performance by setting up goals and events in Google Analytics. Organic search traffic is shown to have higher engagement, emphasizing the importance of measuring engagement and website performance.', 'The process of setting up an event in Google Analytics and Google Tag Manager is detailed, including the need to assign a category and action for the event. The process of setting up an event involves assigning a category and action, which is necessary for tracking specific website interactions such as clicks on buttons or external links.', 'The importance of turning events into goals is highlighted, with a detailed explanation of how to set up an event-related goal and the option to add a value to the goal. Turning events into goals is crucial for aligning them with business objectives, and the option to add a value to event-related goals is available, providing further insight into goal performance.', "Various reports available in Google Analytics to analyze goal performance and channel contribution are discussed, including the ability to measure goal completions, value, and conversion rate by different dimensions. Reports such as 'Conversions > Goals > Overview' and 'Multi-Channel Funnels > Assisted Conversions' provide insights into goal performance, channel contribution, and the impact of different channels on conversions."]}], 'duration': 1602.861, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA33346036.jpg', 'highlights': ['Insights into channel-specific performance related to the goals are discussed, emphasizing the ability to analyze channel-specific performance related to the goals, such as identifying the channels driving traffic with high engagement, like organic search with a 13% conversion rate and social media with a 10% conversion rate for pages per session.', 'The chapter offers a detailed breakdown of the funnel conversion rate and the overall conversion rate, illustrating the effectiveness of the funnel in driving conversions and differentiating it from the overall website conversion rate.', 'The process of setting up an event involves assigning a category and action, which is necessary for tracking specific website interactions such as clicks on buttons or external links.', 'Specific conversion rates are mentioned, such as 4.12% for 3 pages per session and 8% for 1 minute 30 seconds duration, demonstrating the effectiveness of these goals in measuring user engagement.', 'The speaker emphasizes the importance of setting goals higher than the average to drive website performance improvement, citing the example of setting the pages per session goal to 3 when the average is 1.21.']}, {'end': 36478.352, 'segs': [{'end': 35308.502, 'src': 'embed', 'start': 35285.911, 'weight': 8, 'content': [{'end': 35294.96, 'text': "you're just grouping and identifying the events you're trying to track, And so in this case I have this Donate Now button sitting in the header.", 'start': 35285.911, 'duration': 9.049}, {'end': 35297.504, 'text': 'In fact, I have a lot of things sitting in the header.', 'start': 35294.98, 'duration': 2.524}, {'end': 35302.997, 'text': 'If I wanted to, and I want to track all these buttons, I can create a category called header.', 'start': 35298.433, 'duration': 4.564}, {'end': 35308.502, 'text': 'And then if I track all these buttons, all these buttons can sit in that same category if I wanted to.', 'start': 35303.378, 'duration': 5.124}], 'summary': "Group and track events using categories, e.g., 'header' for buttons.", 'duration': 22.591, 'max_score': 35285.911, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA35285911.jpg'}, {'end': 35460.557, 'src': 'embed', 'start': 35432.362, 'weight': 0, 'content': [{'end': 35439.511, 'text': "OK, so now I'm in Tag Manager and I want to set up my event for this Donate Now button.", 'start': 35432.362, 'duration': 7.149}, {'end': 35445.799, 'text': 'So what do I need to do? Well, for every event I want to set up, I need to set up a tag.', 'start': 35439.832, 'duration': 5.967}, {'end': 35455.571, 'text': 'okay. so if i go to tags, i can see i already have some tags set up and some of these are events, and so when you actually set up a tag,', 'start': 35446.059, 'duration': 9.512}, {'end': 35457.954, 'text': 'i recommend having a naming convention.', 'start': 35455.571, 'duration': 2.383}, {'end': 35460.557, 'text': 'so here you can see any event we set up.', 'start': 35457.954, 'duration': 2.603}], 'summary': 'Setting up events in tag manager requires creating a tag for each event and using a naming convention.', 'duration': 28.195, 'max_score': 35432.362, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA35432362.jpg'}, {'end': 35500.942, 'src': 'embed', 'start': 35476.798, 'weight': 3, 'content': [{'end': 35487.068, 'text': "so if i click on new okay and i click on tag configuration, I'm going to choose Google analytics and then I'm going to choose event as my track type.", 'start': 35476.798, 'duration': 10.27}, {'end': 35491.971, 'text': "So we want the data to show up in Google analytics and we're tracking an event.", 'start': 35487.348, 'duration': 4.623}, {'end': 35493.532, 'text': "We're not tracking a page view.", 'start': 35492.131, 'duration': 1.401}, {'end': 35494.613, 'text': "We're tracking an event.", 'start': 35493.552, 'duration': 1.061}, {'end': 35500.942, 'text': 'And so now remember, in step two you identified what you wanna call that category.', 'start': 35495.02, 'duration': 5.922}], 'summary': 'Configuring google analytics to track events, not page views.', 'duration': 24.144, 'max_score': 35476.798, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA35476798.jpg'}, {'end': 36191.412, 'src': 'embed', 'start': 36164.825, 'weight': 6, 'content': [{'end': 36170.391, 'text': 'first step is we want to be able to identify what we want to track?', 'start': 36164.825, 'duration': 5.566}, {'end': 36172.934, 'text': 'okay, so it could be this newsletter sign up.', 'start': 36170.391, 'duration': 2.543}, {'end': 36174.755, 'text': 'it could be click on a facebook.', 'start': 36172.934, 'duration': 1.821}, {'end': 36175.957, 'text': 'it could be anything.', 'start': 36174.755, 'duration': 1.202}, {'end': 36178.139, 'text': 'we want to be able to track an image.', 'start': 36175.957, 'duration': 2.182}, {'end': 36180.761, 'text': 'i click on a cta button.', 'start': 36178.579, 'duration': 2.182}, {'end': 36183.484, 'text': 'whatever we want to track, identify it.', 'start': 36180.761, 'duration': 2.723}, {'end': 36191.412, 'text': "second step identify the category, action and label, because that's what's going to show up in google analytics.", 'start': 36183.484, 'duration': 7.928}], 'summary': 'Identify and track various actions for google analytics.', 'duration': 26.587, 'max_score': 36164.825, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA36164825.jpg'}, {'end': 36392.9, 'src': 'embed', 'start': 36357.702, 'weight': 7, 'content': [{'end': 36360.142, 'text': 'okay, you can go to top events.', 'start': 36357.702, 'duration': 2.44}, {'end': 36369.186, 'text': 'okay. so top events tell you by category, as a default, what events are firing or what category is firing the most.', 'start': 36360.142, 'duration': 9.044}, {'end': 36373.047, 'text': 'okay, so if i choose my date range here, i can just go to year to date.', 'start': 36369.186, 'duration': 3.861}, {'end': 36375.448, 'text': 'So here I can see my header.', 'start': 36373.627, 'duration': 1.821}, {'end': 36380.152, 'text': 'donate button, fortunately for me, has the most total events.', 'start': 36375.448, 'duration': 4.704}, {'end': 36384.555, 'text': 'Now noticed in analytics, you also see unique events.', 'start': 36380.612, 'duration': 3.943}, {'end': 36392.9, 'text': 'And so the difference between unique events and total events is that unique events are equivalent to one per session,', 'start': 36384.855, 'duration': 8.045}], 'summary': 'Top events feature shows donate button with most total events.', 'duration': 35.198, 'max_score': 36357.702, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA36357702.jpg'}], 'start': 34949.117, 'title': 'Event tracking and goal setting in google analytics', 'summary': 'Covers setting up event tracking in google analytics, including the importance of different types of goals, importing goals, setting up event tracking for websites, google tag manager event setup, and the process of turning events into goals in google analytics, with recommendations to track and measure important events across all dimensions.', 'chapters': [{'end': 35152.674, 'start': 34949.117, 'title': 'Setting up event tracking in google analytics', 'summary': 'Discusses setting up event tracking in google analytics, emphasizing the availability of different types of goals, the option to import goals from the gallery, and the significance of event tracking in tracking website interactivity and engagement.', 'duration': 203.557, 'highlights': ['Event tracking is crucial for tracking website interactivity and engagement and involves a two-part process of identifying what to track and then implementing the tracking in Google Analytics. Event tracking is essential for tracking engagement on websites, as Google Analytics only tracks page view data by default. The process involves identifying elements to track, such as buttons, videos, and other interactivity, and then implementing the tracking in Google Analytics.', 'The availability of different types of goals, including engagement-related goals such as duration, pages per session, destination, and event tracking, provides flexibility for setting up goals in Google Analytics. Google Analytics offers various types of goals, such as engagement-related goals (e.g., duration, pages per session), destination, and event tracking, providing flexibility for users to set up goals based on their specific needs.', 'The option to import goals from the gallery in Google Analytics allows users to explore and utilize goals that others have set up, providing valuable insights and options for goal setting. Google Analytics provides the option to import goals from the gallery, enabling users to explore and utilize goals that others have set up, offering valuable insights and options for goal setting based on the experiences of other users.']}, {'end': 35524.914, 'start': 35152.674, 'title': 'Event tracking for websites', 'summary': "Discusses how to set up event tracking for websites, focusing on tracking the 'donate now' button using google tag manager and google analytics, emphasizing the importance of identifying, categorizing, and assigning actions to track events on the website.", 'duration': 372.24, 'highlights': ['The importance of identifying, categorizing, and assigning actions to track events on the website The chapter emphasizes the need to identify what to track, assign a category and action, and use optional parameters like label and value for event tracking on the website.', "Using Google Tag Manager and Google Analytics for event tracking The transcript details the use of Google Tag Manager and Google Analytics to set up event tracking for the 'Donate Now' button on the website, showcasing the process of creating tags and configuring event tracking in Tag Manager.", "The process of setting up event tracking for the 'Donate Now' button The chapter outlines the step-by-step process of setting up event tracking for the 'Donate Now' button, from identifying what to track to assigning categories and actions, and utilizing Google Tag Manager for firing the event."]}, {'end': 36164.825, 'start': 35525.095, 'title': 'Setting up google tag manager event', 'summary': 'Covers setting up a google tag manager event, explaining the non-interaction hit setting, variable assignment, tag setup, trigger assignment, and testing the event using google analytics and tag manager preview mode.', 'duration': 639.73, 'highlights': ['Explaining the non-interaction hit setting The non-interaction hit setting is explained, recommending to leave it set to false to count as an interaction and not as a bounce to effectively track events and avoid increasing bounce rate.', 'Variable assignment for Google Analytics tag setup The process of assigning variables for category, action, label, and value in Google Tag Manager for Google Analytics tag setup is detailed, with advice to assign a numerical value to track events effectively.', 'Trigger assignment for firing the event The process of assigning triggers to fire the event in Google Tag Manager is explained, demonstrating the setup of a trigger to fire when a specific button with an ID is clicked, providing an example of using the click ID for the trigger.', 'Testing the event using Google Analytics and Tag Manager preview mode The two methods of testing the event - through Google Analytics real-time view and Tag Manager preview mode - are explained, emphasizing their effectiveness in ensuring the event fires correctly.']}, {'end': 36478.352, 'start': 36164.825, 'title': 'Event tracking and goal setting in google analytics', 'summary': 'Discusses the process of setting up event tracking in google analytics, starting with identifying what to track, setting up tags and triggers in google tag manager, and turning events into goals in google analytics, with a recommendation to track only important events and measure them across all dimensions, and then analyzing the event data in google analytics to measure the total and unique events, and the potential value of the events.', 'duration': 313.527, 'highlights': ['The process of setting up event tracking in Google Analytics involves identifying what to track, setting up tags and triggers in Google Tag Manager, and turning events into goals in Google Analytics. The process involves identifying what to track, setting up tags and triggers in Google Tag Manager, and turning events into goals in Google Analytics.', 'A recommendation to track only important events and measure them across all dimensions, and then turning those events into goals in Google Analytics. The recommendation is to track only important events, measure them across all dimensions, and then turn those events into goals in Google Analytics.', 'Analyzing the event data in Google Analytics to measure the total and unique events, and the potential value of the events. The event data in Google Analytics is analyzed to measure the total and unique events, and the potential value of the events.']}], 'duration': 1529.235, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA34949117.jpg', 'highlights': ['Event tracking is crucial for tracking website interactivity and engagement, involving a two-part process of identifying what to track and implementing the tracking in Google Analytics.', 'The availability of different types of goals, including engagement-related goals such as duration, pages per session, destination, and event tracking, provides flexibility for setting up goals in Google Analytics.', 'The option to import goals from the gallery in Google Analytics allows users to explore and utilize goals that others have set up, providing valuable insights and options for goal setting.', 'The chapter emphasizes the need to identify what to track, assign a category and action, and use optional parameters like label and value for event tracking on the website.', "The transcript details the use of Google Tag Manager and Google Analytics to set up event tracking for the 'Donate Now' button on the website, showcasing the process of creating tags and configuring event tracking in Tag Manager.", "The process of setting up event tracking for the 'Donate Now' button is outlined, from identifying what to track to assigning categories and actions, and utilizing Google Tag Manager for firing the event.", 'The non-interaction hit setting is explained, recommending to leave it set to false to count as an interaction and not as a bounce to effectively track events and avoid increasing bounce rate.', 'The process of assigning variables for category, action, label, and value in Google Tag Manager for Google Analytics tag setup is detailed, with advice to assign a numerical value to track events effectively.', 'The process of assigning triggers to fire the event in Google Tag Manager is explained, demonstrating the setup of a trigger to fire when a specific button with an ID is clicked.', 'The two methods of testing the event - through Google Analytics real-time view and Tag Manager preview mode - are explained, emphasizing their effectiveness in ensuring the event fires correctly.', 'The process of setting up event tracking in Google Analytics involves identifying what to track, setting up tags and triggers in Google Tag Manager, and turning events into goals in Google Analytics.', 'A recommendation to track only important events, measure them across all dimensions, and then turn those events into goals in Google Analytics.', 'Analyzing the event data in Google Analytics to measure the total and unique events, and the potential value of the events.']}, {'end': 39672.074, 'segs': [{'end': 36501.739, 'src': 'embed', 'start': 36478.352, 'weight': 0, 'content': [{'end': 36488.514, 'text': 'but here you can see, because value is optional here i can at least see how many events or how many clicks i receive for particular button.', 'start': 36478.352, 'duration': 10.162}, {'end': 36490.194, 'text': 'again, it could be a video.', 'start': 36488.514, 'duration': 1.68}, {'end': 36496.116, 'text': 'if i clicked on this video as an example, i can see how many people actually started it.', 'start': 36490.194, 'duration': 5.922}, {'end': 36501.739, 'text': 'i could see the unique and the total events and if i click on label, if i have a label assigned,', 'start': 36496.116, 'duration': 5.623}], 'summary': 'The tool allows tracking total and unique events for different types of interactions, such as clicks and video views.', 'duration': 23.387, 'max_score': 36478.352, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA36478352.jpg'}, {'end': 36812.229, 'src': 'embed', 'start': 36783.666, 'weight': 8, 'content': [{'end': 36785.968, 'text': "and that's google tag manager.", 'start': 36783.666, 'duration': 2.302}, {'end': 36790.152, 'text': "so when we say gtm, that's what gtm stands for a google tag manager.", 'start': 36785.968, 'duration': 4.184}, {'end': 36794.955, 'text': "it's a place for you to add tags quickly and easily.", 'start': 36790.152, 'duration': 4.803}, {'end': 36804.503, 'text': 'so tags, remember, are just snippets of code that allow you to track things on your website interactively, interactive, actively and basically,', 'start': 36794.955, 'duration': 9.548}, {'end': 36809.667, 'text': 'when you have gtm, you can bypass the webmaster and do it quickly and easily.', 'start': 36804.503, 'duration': 5.164}, {'end': 36812.229, 'text': "so that's what gtm is all about.", 'start': 36809.667, 'duration': 2.562}], 'summary': 'Google tag manager (gtm) allows quick and easy addition of tags, bypassing the webmaster.', 'duration': 28.563, 'max_score': 36783.666, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA36783666.jpg'}, {'end': 37106.605, 'src': 'embed', 'start': 37078.949, 'weight': 6, 'content': [{'end': 37084.232, 'text': 'And so we talked about some of the things you could track on your website, from videos,', 'start': 37078.949, 'duration': 5.283}, {'end': 37094.056, 'text': "from play buttons to somebody clicking on the stop on the video or pausing it all the way to somebody again chatting or, let's just say,", 'start': 37084.232, 'duration': 9.824}, {'end': 37097.158, 'text': 'somebody clicking on that purchase button on your website.', 'start': 37094.056, 'duration': 3.102}, {'end': 37102.742, 'text': 'Okay, and you want to track all these different things, these different interactivities and buttons.', 'start': 37097.338, 'duration': 5.404}, {'end': 37106.605, 'text': "Well, event tracking is what you're going to use to track all those buttons.", 'start': 37103.002, 'duration': 3.603}], 'summary': 'Track website interactions like video plays, pauses, chats, and button clicks using event tracking.', 'duration': 27.656, 'max_score': 37078.949, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA37078949.jpg'}, {'end': 37437.588, 'src': 'embed', 'start': 37412.299, 'weight': 5, 'content': [{'end': 37422.05, 'text': "So here I'm just going to click on an account with a container and a container is nothing more than what website you're adding the tracking code to.", 'start': 37412.299, 'duration': 9.751}, {'end': 37423.632, 'text': "Okay, that's all the container is.", 'start': 37422.07, 'duration': 1.562}, {'end': 37428.858, 'text': "We're just letting Tag Manager know this is the website we're adding all this code to.", 'start': 37423.852, 'duration': 5.006}, {'end': 37432.522, 'text': 'So you have tags, triggers and variables.', 'start': 37429.258, 'duration': 3.264}, {'end': 37434.885, 'text': "That's the structure of Tag Manager.", 'start': 37432.602, 'duration': 2.283}, {'end': 37437.588, 'text': 'So tags are just what it says.', 'start': 37435.065, 'duration': 2.523}], 'summary': 'Google tag manager organizes tags, triggers, and variables for tracking codes on websites.', 'duration': 25.289, 'max_score': 37412.299, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA37412299.jpg'}, {'end': 37780.776, 'src': 'embed', 'start': 37753.416, 'weight': 4, 'content': [{'end': 37762.003, 'text': "Okay So you're making sure that by defining a variable, you're making sure that you're telling GTM, how that trigger should be fired.", 'start': 37753.416, 'duration': 8.587}, {'end': 37765.846, 'text': "So let's take a look at another example here of how all three play together.", 'start': 37762.123, 'duration': 3.723}, {'end': 37769.148, 'text': "If I'm in this account, I'm in this container.", 'start': 37765.866, 'duration': 3.282}, {'end': 37772.531, 'text': 'If I look down here, I could see Google Optimize.', 'start': 37769.168, 'duration': 3.363}, {'end': 37774.552, 'text': "That's another Google product.", 'start': 37772.831, 'duration': 1.721}, {'end': 37780.776, 'text': "So what I'm doing here is I just chose Google Optimize as my tag.", 'start': 37774.912, 'duration': 5.864}], 'summary': 'Defining variables in gtm triggers ensures proper firing. example includes google optimize tag.', 'duration': 27.36, 'max_score': 37753.416, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA37753416.jpg'}, {'end': 38752.637, 'src': 'heatmap', 'start': 38311.414, 'weight': 1, 'content': [{'end': 38319.378, 'text': "So the great thing here is you have something called Google Tag Assistant and that's an extension that works with Chrome.", 'start': 38311.414, 'duration': 7.964}, {'end': 38326.321, 'text': "And so when you've actually added Tag Manager to your site or you have analytics running in Tag Manager,", 'start': 38319.678, 'duration': 6.643}, {'end': 38329.842, 'text': 'you can confirm if those tags are firing properly.', 'start': 38326.321, 'duration': 3.521}, {'end': 38333.164, 'text': "So let's take a look at how Google Tag Assistant works.", 'start': 38329.922, 'duration': 3.242}, {'end': 38342.548, 'text': "Okay, so if you just do a search for Google Tag Assistant, you're going to see here that it's basically just an extension that works in Chrome.", 'start': 38333.484, 'duration': 9.064}, {'end': 38345.289, 'text': 'And unfortunately, it only works in Chrome browser.', 'start': 38342.568, 'duration': 2.721}, {'end': 38346.969, 'text': "It doesn't work in any other browser.", 'start': 38345.309, 'duration': 1.66}, {'end': 38351.491, 'text': 'So go ahead and install that extension into Chrome.', 'start': 38347.31, 'duration': 4.181}, {'end': 38355.733, 'text': "And when you do that, you're going to see this nice icon here in your browser.", 'start': 38351.771, 'duration': 3.962}, {'end': 38362.557, 'text': 'And now if you go to any website and I click on Google Tag Assistant and I click on enable.', 'start': 38356.073, 'duration': 6.484}, {'end': 38365.78, 'text': "OK, so basically I'm loading Google Tag Assistant.", 'start': 38362.577, 'duration': 3.203}, {'end': 38373.064, 'text': 'And now once I refresh the page, I can see that this particular site has Google Tag Manager installed.', 'start': 38366.06, 'duration': 7.004}, {'end': 38379.429, 'text': "And not only does it have Tag Manager installed, I can see that it's also has Google Analytics running.", 'start': 38373.265, 'duration': 6.164}, {'end': 38385.773, 'text': 'I have also Google Optimize running and I have Google Ads remarketing tag running in Tag Manager.', 'start': 38379.729, 'duration': 6.044}, {'end': 38387.914, 'text': "So that's what Tag Assistant does.", 'start': 38386.073, 'duration': 1.841}, {'end': 38397.66, 'text': 'It allows you to see if one Tag Manager is on the site and, if it is great, what other tags are firing on this particular site?', 'start': 38387.994, 'duration': 9.666}, {'end': 38405.025, 'text': "So Tag Assistant's telling me I have these particular tags firing on that site and they're firing within Tag Manager.", 'start': 38397.86, 'duration': 7.165}, {'end': 38413.43, 'text': "So Tag Assistant is a great way to confirm if, one, Tag Manager's on the site, and two, what other tags are firing on the site.", 'start': 38405.225, 'duration': 8.205}, {'end': 38420.353, 'text': 'Now, another way you could confirm if Tag Manager is firing on the site is you can go into preview mode.', 'start': 38413.59, 'duration': 6.763}, {'end': 38427.376, 'text': 'So even before you submit and publish your tag and trigger, you can click on the preview mode.', 'start': 38420.653, 'duration': 6.723}, {'end': 38433.799, 'text': "So if I click preview in Tag Manager, so basically that's going to put me in preview mode.", 'start': 38427.536, 'duration': 6.263}, {'end': 38435.159, 'text': 'and so what does that mean?', 'start': 38433.999, 'duration': 1.16}, {'end': 38445.083, 'text': "well, that means that now i'm free to go to my website and see if those tags are firing, and so let's take a look at what that looks like.", 'start': 38435.159, 'duration': 9.924}, {'end': 38453.846, 'text': "so if i go to the website and just click refresh, then what's going to happen is tag manager is going to load in preview mode, just as you see here.", 'start': 38445.083, 'duration': 8.763}, {'end': 38457.047, 'text': "okay, so that's going to take a second couple seconds to load up.", 'start': 38453.846, 'duration': 3.201}, {'end': 38459.849, 'text': 'And now what can I see in preview mode?', 'start': 38457.487, 'duration': 2.362}, {'end': 38466.973, 'text': 'I could see that I have GTM firing, but I also have some other tags firing on this page.', 'start': 38460.169, 'duration': 6.804}, {'end': 38471.016, 'text': 'Remarketing, I have Google Analytics, I have Google Optimize.', 'start': 38467.294, 'duration': 3.722}, {'end': 38473.658, 'text': 'I have some other tags firing as well.', 'start': 38471.356, 'duration': 2.302}, {'end': 38478.701, 'text': 'And so the preview mode shows me what tags are firing on any given page.', 'start': 38474.038, 'duration': 4.663}, {'end': 38481.623, 'text': 'And I can also see what tags did not fire.', 'start': 38479.202, 'duration': 2.421}, {'end': 38488.469, 'text': 'particular page.', 'start': 38487.227, 'duration': 1.242}, {'end': 38491.272, 'text': "so let's just say i clicked on the donate now button.", 'start': 38488.469, 'duration': 2.803}, {'end': 38496.298, 'text': "i'm still in preview mode, so i'm going to be able to see what tags fired.", 'start': 38491.272, 'duration': 5.026}, {'end': 38503.827, 'text': 'now i could see i have a couple of tags that have fired on this particular page and then i could see what tags did not fire on this page.', 'start': 38496.298, 'duration': 7.529}, {'end': 38506.529, 'text': "okay, So that's the preview mode.", 'start': 38503.827, 'duration': 2.702}, {'end': 38512.191, 'text': 'You can use the preview mode before you even submit a tag and trigger to see if it fires.', 'start': 38506.829, 'duration': 5.362}, {'end': 38514.773, 'text': "And that's the great benefit of Tag Manager.", 'start': 38512.311, 'duration': 2.462}, {'end': 38520.315, 'text': "So if you're not sure if something's going to fire or not, then you can always go into preview mode.", 'start': 38514.813, 'duration': 5.502}, {'end': 38524.959, 'text': "And if you are sure it's going to fire, then you can go ahead and submit it,", 'start': 38520.715, 'duration': 4.244}, {'end': 38530.524, 'text': 'so you can leave preview mode and just go ahead and submit that particular tag and trigger.', 'start': 38524.959, 'duration': 5.565}, {'end': 38533.987, 'text': "So here I'm going to leave preview mode and now,", 'start': 38530.724, 'duration': 3.263}, {'end': 38543.415, 'text': "once I'm done and I'm sure the tag is going to fire and go ahead and submit all my changes that I've worked on in terms of setting up tags and triggers.", 'start': 38533.987, 'duration': 9.428}, {'end': 38546.236, 'text': "So that's really GTM in a nutshell.", 'start': 38543.655, 'duration': 2.581}, {'end': 38548.717, 'text': 'So I have my tags.', 'start': 38546.456, 'duration': 2.261}, {'end': 38552.338, 'text': "okay?. My tags are just snippets of code that I'm going to put in,", 'start': 38548.717, 'duration': 3.621}, {'end': 38559.561, 'text': 'whether that be Facebook or vet tracking or any other Google product like Optimize or Page View.', 'start': 38552.338, 'duration': 7.223}, {'end': 38561.402, 'text': 'then i have my triggers.', 'start': 38559.921, 'duration': 1.481}, {'end': 38569.905, 'text': 'my triggers are there to tell gtm when to fire that tag and the variables are there to help those tags and triggers work together.', 'start': 38561.402, 'duration': 8.503}, {'end': 38574.246, 'text': 'so remember that particular variable we set up for google analytics.', 'start': 38569.905, 'duration': 4.341}, {'end': 38582.73, 'text': 'okay, so here it is right here, because we want to tell gtm what property to specifically fire in Google Analytics.', 'start': 38574.246, 'duration': 8.484}, {'end': 38584.671, 'text': "So that's why we set up that variable.", 'start': 38582.77, 'duration': 1.901}, {'end': 38594.338, 'text': 'But there are all sorts of variables Google Tag Manager has built in or variables already created for you, or you can specifically define a variable.', 'start': 38584.751, 'duration': 9.587}, {'end': 38598.02, 'text': 'So variables are there to help the tags and triggers work together.', 'start': 38594.518, 'duration': 3.502}, {'end': 38601.743, 'text': 'so when you set up a tag, you set up a trigger, you use a variable.', 'start': 38598.16, 'duration': 3.583}, {'end': 38607.527, 'text': 'you can always go into preview mode, preview it by going to the website, seeing if it fires.', 'start': 38601.743, 'duration': 5.784}, {'end': 38616.353, 'text': "if it fires, then voila, you can go ahead and click submit and that will publish the tag and trigger and you're good to go.", 'start': 38607.527, 'duration': 8.826}, {'end': 38619.515, 'text': "that's pretty much how tag manager works.", 'start': 38616.353, 'duration': 3.162}, {'end': 38627.201, 'text': "and again i can't stress that there's an unlimited number of tags you can add to tag manager.", 'start': 38619.515, 'duration': 7.686}, {'end': 38628.562, 'text': "there's no limit.", 'start': 38627.461, 'duration': 1.101}, {'end': 38638.027, 'text': 'so you got everything from anything from google to non-google, to event tracking okay, to facebook, to anything that you want to track.', 'start': 38628.562, 'duration': 9.465}, {'end': 38640.828, 'text': 'you want to be able to put into tag manager.', 'start': 38638.027, 'duration': 2.801}, {'end': 38642.509, 'text': "and again there's versioning.", 'start': 38640.828, 'duration': 1.681}, {'end': 38644.91, 'text': "that's one of the great benefits of tag manager.", 'start': 38642.509, 'duration': 2.401}, {'end': 38648.893, 'text': 'so if i want to go back to an older version, i can simply do that.', 'start': 38644.91, 'duration': 3.983}, {'end': 38651.434, 'text': "so here you can see, i'm on version 32..", 'start': 38648.893, 'duration': 2.541}, {'end': 38652.854, 'text': "That's how Tag Manager works.", 'start': 38651.434, 'duration': 1.42}, {'end': 38660.796, 'text': "And I can't stress that Tag Manager is there to help you track interactivity on the site.", 'start': 38653.474, 'duration': 7.322}, {'end': 38666.617, 'text': "Because if you have a site that's interactive, that has a video, that has a download button,", 'start': 38660.856, 'duration': 5.761}, {'end': 38675.318, 'text': "let's just say you have all sorts of newsletter sign-ups Facebook, YouTube buttons on your website, just like this website does,", 'start': 38666.617, 'duration': 8.701}, {'end': 38678.999, 'text': 'and you want to be able to track how many people click on that particular button.', 'start': 38675.318, 'duration': 3.681}, {'end': 38680.739, 'text': "well, you're going to need Tag Manager.", 'start': 38678.999, 'duration': 1.74}, {'end': 38687.844, 'text': "and when you have tag manager, you're going to be able to track all of these button clicks and interactivity on your website.", 'start': 38681.259, 'duration': 6.585}, {'end': 38690.686, 'text': "without tag manager, it's going to be hard to do that.", 'start': 38687.844, 'duration': 2.842}, {'end': 38693.788, 'text': "so that's an introduction to tag manager.", 'start': 38690.686, 'duration': 3.102}, {'end': 38698.871, 'text': 'in the age of digital marketing, it is very easy to get lost in the sea of information.', 'start': 38693.788, 'duration': 5.083}, {'end': 38703.675, 'text': 'if you are a beginner, you will probably spend a lot of time reading and researching.', 'start': 38698.871, 'duration': 4.804}, {'end': 38709.659, 'text': "even if you are an expert, you will still need to keep up to date and know what's going on in the marketing world.", 'start': 38703.675, 'duration': 5.984}, {'end': 38712.52, 'text': 'But how do you find the time to do that?', 'start': 38710.259, 'duration': 2.261}, {'end': 38716.582, 'text': 'How do you find the time to stay on top of trends and innovations?', 'start': 38712.92, 'duration': 3.662}, {'end': 38722.564, 'text': 'We have compiled a list of 20 plus digital marketing tools to help you make your life easier.', 'start': 38717.322, 'duration': 5.242}, {'end': 38728.567, 'text': 'Some of these tools might sound familiar to you and some might sound new and interesting.', 'start': 38723.525, 'duration': 5.042}, {'end': 38734.65, 'text': 'We believe all of them have some value in your life and can assist you in staying on top of trends.', 'start': 38728.947, 'duration': 5.703}, {'end': 38737.031, 'text': 'Hey everyone, I am Tushar Badiwal.', 'start': 38735.49, 'duration': 1.541}, {'end': 38738.711, 'text': "Welcome to Simply Learn's YouTube channel.", 'start': 38737.091, 'duration': 1.62}, {'end': 38745.094, 'text': 'In this video, we will understand 20 plus digital marketing tools to grow your business in 2022.', 'start': 38738.891, 'duration': 6.203}, {'end': 38752.637, 'text': 'But before we begin, if you enjoy watching tech-related content, consider subscribing to our YouTube channel and hitting that bell icon to stay tuned.', 'start': 38745.094, 'duration': 7.543}], 'summary': 'Google tag assistant confirms proper firing of tags in tag manager, facilitates preview mode, and allows unlimited tag additions with versioning for tracking interactivity on websites.', 'duration': 441.223, 'max_score': 38311.414, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA38311414.jpg'}, {'end': 38543.415, 'src': 'embed', 'start': 38514.813, 'weight': 2, 'content': [{'end': 38520.315, 'text': "So if you're not sure if something's going to fire or not, then you can always go into preview mode.", 'start': 38514.813, 'duration': 5.502}, {'end': 38524.959, 'text': "And if you are sure it's going to fire, then you can go ahead and submit it,", 'start': 38520.715, 'duration': 4.244}, {'end': 38530.524, 'text': 'so you can leave preview mode and just go ahead and submit that particular tag and trigger.', 'start': 38524.959, 'duration': 5.565}, {'end': 38533.987, 'text': "So here I'm going to leave preview mode and now,", 'start': 38530.724, 'duration': 3.263}, {'end': 38543.415, 'text': "once I'm done and I'm sure the tag is going to fire and go ahead and submit all my changes that I've worked on in terms of setting up tags and triggers.", 'start': 38533.987, 'duration': 9.428}], 'summary': 'Use preview mode to verify tag firing before submission.', 'duration': 28.602, 'max_score': 38514.813, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA38514813.jpg'}], 'start': 36478.352, 'title': 'Utilizing google tag manager for event tracking and analysis', 'summary': 'Covers tracking and analyzing events using google analytics, benefits, setup, and usage of google tag manager (gtm), emphasizing event tracking, high security, and unlimited tracking codes. it also introduces digital marketing tools for business growth in 2022.', 'chapters': [{'end': 36742.803, 'start': 36478.352, 'title': 'Google analytics and google tag manager', 'summary': 'Discusses how to track and analyze events using google analytics, including identifying, categorizing, and analyzing event data under behavior, events, and top events. it also covers the functionality and benefits of google tag manager (gtm) in tracking various website interactions and updating tags efficiently.', 'duration': 264.451, 'highlights': ['The chapter discusses event tracking in Google Analytics, including identifying, categorizing, and analyzing event data under behavior, events, and top events. It explains how to identify, categorize, and analyze event data in Google Analytics under behavior, events, and top events, providing insights into the most accumulated total events and unique events for different pages.', 'The functionality and benefits of Google Tag Manager (GTM) in tracking various website interactions and updating tags efficiently are explained. It covers the role of GTM in tracking various website interactions, such as video plays, form submissions, and chat functionality, and how it allows efficient updating of tags without developer intervention.']}, {'end': 37144.227, 'start': 36743.424, 'title': 'Benefits of google tag manager', 'summary': 'Introduces google tag manager (gtm) as a tool for quickly adding and managing tracking tags on websites, allowing marketers to bypass web developers, providing examples of tags like google analytics, facebook pixel, and google ads, emphasizing the benefits of event tracking, versioning control, and high security, while highlighting its free usage and unlimited tracking codes.', 'duration': 400.803, 'highlights': ['GTM enables marketers to quickly add and manage tracking tags on websites, bypassing the need for web developers, and providing examples of tags like Google Analytics, Facebook Pixel, and Google Ads.', 'The tool offers benefits like event tracking for tracking various interactivities and buttons on websites, versioning control for rolling back to previous versions, and high security with different levels of permissions.', 'GTM is a free tool with no limit on the number of tracking codes that can be added, ensuring high security with different levels of permissions.', 'It allows the deployment and tracking of tags, such as Google Analytics, Facebook Pixel tracking, and Google Ads, bypassing the webmaster, and providing the ability to test and deploy JavaScript codes quicker.']}, {'end': 37753.396, 'start': 37144.227, 'title': 'Understanding google tag manager', 'summary': 'Explains how google tag manager works, detailing the benefits of using it, the process of adding tracking codes, and the structure of tag manager, emphasizing the use of tags, triggers, and variables to manage events and track user behavior.', 'duration': 609.169, 'highlights': ["Tag Manager allows adding tracking codes for platforms like Google Analytics and Facebook, controlling what code gets fired and what doesn't, enabling tracking of user behavior from various sources. By using Tag Manager, tracking codes from platforms like Google Analytics and Facebook can be added, allowing control over the firing of codes and facilitating tracking of user behavior from various sources.", 'The structure of Tag Manager comprises tags, triggers, and variables, where tags contain JavaScript code, triggers determine when to fire the code, and variables provide additional information for tags and triggers to work together effectively. The structure of Tag Manager includes tags containing JavaScript code, triggers determining when to fire the code, and variables providing additional information for effective coordination between tags and triggers.', 'Tags in Tag Manager manage events like scroll track, remarketing clicks, file downloads, play buttons, and clicks on external links, requiring corresponding triggers to ensure effective firing of the tags. Tags in Tag Manager control events such as scroll tracking, remarketing clicks, file downloads, play buttons, and clicks on external links, necessitating corresponding triggers for effective tag firing.']}, {'end': 38265.622, 'start': 37753.416, 'title': 'Google tag manager setup', 'summary': 'Explains how to set up google tag manager, creating accounts, containers, adding code to the website, and creating the first tag for google analytics with a variable and trigger, in order to track page views on all pages.', 'duration': 512.206, 'highlights': ['To start with Tag Manager, one needs to create an account on tagmanager.google.com and set up a container for a website, app, or AMP, after which a Google Tag Manager code is obtained for the website. Creating an account and setting up a container for a website involves obtaining a Google Tag Manager code, which needs to be added to the website to start using Tag Manager.', 'The chapter emphasizes the importance of adding the Tag Manager code to the website as it enables the functioning of the tags added to the container, such as Facebook, analytics, optimize, or remarketing. The Tag Manager code is crucial for the tags to work on the website, highlighting the significance of adding the code for the proper functioning of the tags.', 'Detailed steps for creating the first tag for Google Analytics are outlined, including setting up a variable for the tracking ID obtained from the admin property settings in Analytics and creating a trigger for all pages. The process of creating the first tag for Google Analytics is explained, involving setting up a variable for the tracking ID and a trigger for all pages to track page views.']}, {'end': 39672.074, 'start': 38265.902, 'title': 'Introduction to google tag manager and digital marketing tools', 'summary': 'Introduces google tag manager, explaining the process of setting up tags and triggers, using google tag assistant to confirm proper firing of tags, and utilizing preview mode to ensure tags are firing. it also covers the importance of tag manager in tracking website interactivity and provides an overview of 20+ digital marketing tools to aid in business growth for 2022, including research, website building, content creation, promotion, email marketing, user behavior analysis, and communication.', 'duration': 1406.172, 'highlights': ['Google Tag Manager setup process Explains the step-by-step process of setting up tags and triggers in Google Tag Manager, including choosing new tags, selecting analytics, adding tracking IDs, and submitting.', 'Using Google Tag Assistant to confirm tag firing Describes the functionality of Google Tag Assistant, its compatibility with Chrome, and its ability to confirm the proper firing of tags, including Google Analytics, Google Optimize, and Google Ads remarketing tags.', 'Importance of Google Tag Manager in tracking website interactivity Emphasizes the significance of Google Tag Manager in tracking website interactivity, including clicks on buttons, video views, and newsletter sign-ups, and highlights the necessity of Tag Manager for comprehensive tracking.', 'Overview of 20+ digital marketing tools Provides an overview of various digital marketing tools for research, website building, content creation, promotion, email marketing, user behavior analysis, and communication, offering insights into tools such as Ubersuggest, WordPress, Canva, Google Ads, Mailchimp, Hotjar, and Slack.']}], 'duration': 3193.722, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA36478352.jpg', 'highlights': ['Google Tag Manager (GTM) enables efficient updating of tags without developer intervention.', 'GTM allows quick addition and management of tracking tags on websites, bypassing the need for web developers.', 'GTM offers benefits like event tracking, versioning control, and high security with different levels of permissions.', "Tag Manager allows adding tracking codes for platforms like Google Analytics and Facebook, controlling what code gets fired and what doesn't.", 'The structure of Tag Manager includes tags containing JavaScript code, triggers determining when to fire the code, and variables providing additional information for effective coordination between tags and triggers.', 'Creating an account and setting up a container for a website involves obtaining a Google Tag Manager code, which needs to be added to the website to start using Tag Manager.', 'The Tag Manager code is crucial for the tags to work on the website, highlighting the significance of adding the code for the proper functioning of the tags.', 'Explains the step-by-step process of setting up tags and triggers in Google Tag Manager, including choosing new tags, selecting analytics, adding tracking IDs, and submitting.', 'Describes the functionality of Google Tag Assistant, its compatibility with Chrome, and its ability to confirm the proper firing of tags, including Google Analytics, Google Optimize, and Google Ads remarketing tags.', 'Emphasizes the significance of Google Tag Manager in tracking website interactivity, including clicks on buttons, video views, and newsletter sign-ups, and highlights the necessity of Tag Manager for comprehensive tracking.']}, {'end': 41277.104, 'segs': [{'end': 39778.651, 'src': 'embed', 'start': 39747.823, 'weight': 1, 'content': [{'end': 39749.064, 'text': "This is what we're going to cover today.", 'start': 39747.823, 'duration': 1.241}, {'end': 39751.125, 'text': "So we're going to cover a few channels.", 'start': 39749.424, 'duration': 1.701}, {'end': 39753.306, 'text': "And so let's get right to it.", 'start': 39751.945, 'duration': 1.361}, {'end': 39758.11, 'text': "Today, we're going to start off with search engine optimization or SEO.", 'start': 39754.027, 'duration': 4.083}, {'end': 39760.805, 'text': 'also known as organic search.', 'start': 39759.184, 'duration': 1.621}, {'end': 39764.926, 'text': 'So SEO is an interesting channel.', 'start': 39761.285, 'duration': 3.641}, {'end': 39768.467, 'text': "It's probably the premier channel for most companies.", 'start': 39765.606, 'duration': 2.861}, {'end': 39778.651, 'text': 'In fact, HubSpot confirms that 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.', 'start': 39769.188, 'duration': 9.463}], 'summary': "Today's focus is on seo, which generates 57% more leads for b2b marketers according to hubspot.", 'duration': 30.828, 'max_score': 39747.823, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA39747823.jpg'}, {'end': 39992.819, 'src': 'embed', 'start': 39963.311, 'weight': 0, 'content': [{'end': 39975.495, 'text': "And so what brings SEO and all digital marketing channels is understanding the metrics and understanding what you're seeing in order to measure results and improve upon those results.", 'start': 39963.311, 'duration': 12.184}, {'end': 39980.576, 'text': "So that's really the theme for all these digital marketing channels we're going to talk about today.", 'start': 39976.535, 'duration': 4.041}, {'end': 39992.819, 'text': "It's really about, okay, what metrics and how do I measure the results? And so we look at SEO in terms of measuring results on the on-page side.", 'start': 39981.212, 'duration': 11.607}], 'summary': 'Understanding metrics is key to improving digital marketing results.', 'duration': 29.508, 'max_score': 39963.311, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA39963311.jpg'}, {'end': 40036.445, 'src': 'embed', 'start': 40006.028, 'weight': 2, 'content': [{'end': 40007.889, 'text': 'Okay So that in itself is a skill.', 'start': 40006.028, 'duration': 1.861}, {'end': 40011.358, 'text': 'being able to choose keywords based on several metrics.', 'start': 40008.396, 'duration': 2.962}, {'end': 40020.263, 'text': "Then you're gonna have to be able to ascertain what pages and what keywords are driving traffic and how those pages are performing.", 'start': 40011.838, 'duration': 8.425}, {'end': 40027.228, 'text': 'And then again, the off page, you got different metrics like domain authority or page authority.', 'start': 40021.744, 'duration': 5.484}, {'end': 40029.781, 'text': 'You have external links, internal links.', 'start': 40028.12, 'duration': 1.661}, {'end': 40036.445, 'text': 'You have nofollow and follows and a lot of these little metrics related to off-page SEO.', 'start': 40030.281, 'duration': 6.164}], 'summary': 'Seo involves choosing keywords and analyzing various metrics to track traffic and page performance.', 'duration': 30.417, 'max_score': 40006.028, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA40006028.jpg'}, {'end': 40232.307, 'src': 'embed', 'start': 40202.823, 'weight': 3, 'content': [{'end': 40207.426, 'text': 'So one of the main metrics involved with search engine marketing is impressions.', 'start': 40202.823, 'duration': 4.603}, {'end': 40212.25, 'text': 'So impression is just basically how many people have seen your ad.', 'start': 40208.187, 'duration': 4.063}, {'end': 40219.923, 'text': "Okay So if your ad shows up on the search results page, regardless of whether somebody clicks on it or not, you're going to get an impression.", 'start': 40212.27, 'duration': 7.653}, {'end': 40225.044, 'text': "Okay So if you're getting a lot of impressions, that means a lot of people have seen your ad.", 'start': 40220.503, 'duration': 4.541}, {'end': 40227.905, 'text': "What's a lot of impressions? Well, it's subjective.", 'start': 40225.845, 'duration': 2.06}, {'end': 40232.307, 'text': 'Okay So it could be a thousand impressions or 10,000 impressions.', 'start': 40227.925, 'duration': 4.382}], 'summary': 'Impressions in search engine marketing quantify ad visibility; a lot could mean 1,000 to 10,000.', 'duration': 29.484, 'max_score': 40202.823, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA40202823.jpg'}], 'start': 39672.074, 'title': 'Digital marketing skills and metrics', 'summary': 'Provides an overview of digital marketing skills, emphasizing the importance of measurement in achieving business expansion, cost savings, and personalization. it also covers the essential skills and metrics required for seo, sem, search engine marketing, email marketing, and social media marketing, highlighting the significant impact and popularity of these digital marketing strategies.', 'chapters': [{'end': 39747.282, 'start': 39672.074, 'title': 'Digital marketing skills overview', 'summary': 'Provides an overview of digital marketing skills, covering topics such as research, website building, content creation, promotion, email marketing, analysis, optimization, user behavior, competitor analysis, and communication tools, emphasizing the importance of measurement in achieving business expansion, cost savings, and personalization.', 'duration': 75.208, 'highlights': ['Digital marketing skills enable business expansion for all types of businesses, both national and international. It allows business owners, regardless of the business nonprofit for profit, large or small, national, local, international to really expand their business.', 'Emphasizes the importance of measuring results in digital marketing for cost savings and personalization. Digital marketing allows them to personalize their content. They could save money and most importantly, they can measure the results.', 'The chapter covers various digital marketing skills, including research, website building, content creation, promotion, email marketing, analysis, optimization, user behavior, competitor analysis, and communication tools. Initially we discussed research, then tools to build and host the website. Next, we discussed content creation and graphic designing tools. After that, we discussed tools that will help in the promotion and then the email marketing tools. After that, we discussed analysis and optimization tools. Next, we discussed user behavior and competitor analysis tools. And finally, we discussed the communication tools.']}, {'end': 40354.698, 'start': 39747.823, 'title': 'Seo & sem: skills and metrics', 'summary': 'Discusses the importance of seo and sem in digital marketing, emphasizing the significant impact of seo in generating leads and the essential skills and metrics required for effective management, followed by the fast-moving nature of sem and the crucial metrics involved, such as impressions, clicks, and quality score.', 'duration': 606.875, 'highlights': ['SEO generates 57% of leads for B2B marketers and is crucial for traffic and lead generation, including e-commerce. SEO generates 57% of leads for B2B marketers and is crucial for traffic and lead generation, including e-commerce, according to HubSpot.', 'SEO divides into on-page and off-page, requiring technical skills for on-page optimization and understanding metrics like page authority and external links for off-page optimization. SEO divides into on-page and off-page, requiring technical skills for on-page optimization and understanding metrics like page authority and external links for off-page optimization.', 'Understanding on-page metrics such as page load speed, keyword volume, and competition is crucial for effective SEO management. Understanding on-page metrics such as page load speed, keyword volume, and competition is crucial for effective SEO management.', 'For SEM, understanding metrics like impressions, clicks, click-through rate, and quality score is essential for effective management and cost optimization. For SEM, understanding metrics like impressions, clicks, click-through rate, and quality score is essential for effective management and cost optimization.', 'The importance of maintaining a high conversion rate and managing the cost per conversion in SEM for effective advertising. The importance of maintaining a high conversion rate and managing the cost per conversion in SEM for effective advertising.']}, {'end': 40782.777, 'start': 40355.552, 'title': 'Digital marketing skills & metrics', 'summary': 'Highlights the key skill sets and metrics for search engine marketing and email marketing, emphasizing the importance of reacting to data and the impact of a-b testing, as well as the essential metrics in email marketing, with a notable 49% of consumers liking promotional emails from their favorite brands.', 'duration': 427.225, 'highlights': ['The importance of reacting to data and A-B testing Reacting to data and A-B testing are crucial in both search engine marketing and email marketing, as it allows for optimization based on performance, ensuring that the strategies are effectively reaching the target audience and driving desired actions.', 'Essential metrics in email marketing Open rates, click-through rates, and engagement rates on landing pages are crucial metrics in email marketing, with the mention of a study indicating that 49% of consumers appreciate receiving promotional emails from their favorite brands.', 'The impact of UTM tracking in email marketing campaigns Understanding and utilizing UTM tracking is essential for measuring the results of email marketing campaigns in Google Analytics, highlighting the importance of tracking and analyzing the performance of digital marketing efforts.']}, {'end': 41277.104, 'start': 40783.558, 'title': 'Social media marketing: strategies and metrics', 'summary': 'Discusses the importance of social media marketing, emphasizing its popularity and effectiveness, with nearly 4 billion people using social media platforms, and the need for a well-defined strategy to measure engagement and react to data.', 'duration': 493.546, 'highlights': ["Nearly almost four billion of the world's population uses social media, making it a popular and effective marketing channel.", 'Buffer confirmed that 73% of marketers believe social media marketing has been somewhat effective or very effective for their business, indicating its potential for success.', 'Understanding the strategy and choosing the right social media platform are crucial for effective social media marketing, as it determines the success of brand awareness and engagement.', 'Collecting and reacting to data is essential, with various metrics such as reach, impressions, and engagement rate playing a key role in measuring the effectiveness of social media marketing.', 'Paid social media advertising involves understanding the types of assets that can be used, such as videos and images, and the associated metrics, including the number of views, clicks, and conversions.']}], 'duration': 1605.03, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA39672074.jpg', 'highlights': ['Digital marketing skills enable business expansion for all types of businesses, emphasizing the importance of measurement for cost savings and personalization.', 'SEO generates 57% of leads for B2B marketers and is crucial for traffic and lead generation, including e-commerce.', 'Reacting to data and A-B testing are crucial in both search engine marketing and email marketing, allowing for optimization based on performance.', "Nearly almost four billion of the world's population uses social media, making it a popular and effective marketing channel."]}, {'end': 43051.257, 'segs': [{'end': 41377.714, 'src': 'embed', 'start': 41349.737, 'weight': 0, 'content': [{'end': 41353.639, 'text': "we're going to go through a series of questions and i'm going to answer those questions for you.", 'start': 41349.737, 'duration': 3.902}, {'end': 41362.344, 'text': 'okay. so the first question that you might be asking an interview is differentiate between do follows and no follows.', 'start': 41353.639, 'duration': 8.705}, {'end': 41372.951, 'text': 'okay, so if you take in or listen to my seo courses on youtube for seo we we talked a lot about do follows and no follows and and simply put,', 'start': 41362.344, 'duration': 10.607}, {'end': 41377.714, 'text': 'i mean do follows are just signals to the search engines to follow the link.', 'start': 41372.951, 'duration': 4.763}], 'summary': 'Explaining the difference between do follows and no follows for seo on youtube.', 'duration': 27.977, 'max_score': 41349.737, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA41349737.jpg'}, {'end': 41984.16, 'src': 'embed', 'start': 41957.624, 'weight': 4, 'content': [{'end': 41965.369, 'text': "Mobile first indexing means Google's just using mobile friendly content for indexing and ranking websites.", 'start': 41957.624, 'duration': 7.745}, {'end': 41969.091, 'text': 'So in other words, Google, for example, has two bots.', 'start': 41965.669, 'duration': 3.422}, {'end': 41972.693, 'text': 'They have the traditional desktop bot and they have a smartphone bot.', 'start': 41969.311, 'duration': 3.382}, {'end': 41979.197, 'text': 'And eventually everybody that has a website is going to be migrated over to the smartphone bot.', 'start': 41973.193, 'duration': 6.004}, {'end': 41984.16, 'text': "And so if that smartphone bot goes to your website and starts crawling, what do you think they're looking for??", 'start': 41979.457, 'duration': 4.703}], 'summary': 'Google is transitioning websites to mobile-first indexing, prioritizing mobile-friendly content.', 'duration': 26.536, 'max_score': 41957.624, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA41957624.jpg'}, {'end': 42097.478, 'src': 'embed', 'start': 42065.448, 'weight': 2, 'content': [{'end': 42071.27, 'text': "So that's a little bonus for you to really impress the interviewer who asked you this question.", 'start': 42065.448, 'duration': 5.822}, {'end': 42076.091, 'text': "Because how are you going to know if one of your pages is mobile friendly or not if you don't look at a report?", 'start': 42071.45, 'duration': 4.641}, {'end': 42081.012, 'text': "So keep an eye on Google Search Console's mobile usability report.", 'start': 42076.371, 'duration': 4.641}, {'end': 42087.334, 'text': 'okay, number six list down the most important local SEO ranking factors.', 'start': 42081.192, 'duration': 6.142}, {'end': 42097.478, 'text': 'okay, so organic local ranking is just as important as anything else in organic search, because if you have a local business,', 'start': 42087.334, 'duration': 10.144}], 'summary': "Use google search console's mobile usability report to impress interviewer. organic local ranking is crucial for local business.", 'duration': 32.03, 'max_score': 42065.448, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA42065448.jpg'}, {'end': 42431.592, 'src': 'embed', 'start': 42389.31, 'weight': 1, 'content': [{'end': 42396.155, 'text': 'your website is on and you want to be able to can have some control over that, because if your server response is slow,', 'start': 42389.31, 'duration': 6.845}, {'end': 42402.24, 'text': "that's going to slow down everything else in terms of loading in the browser, and that's not going to be good for seo.", 'start': 42396.155, 'duration': 6.085}, {'end': 42404.101, 'text': 'Okay, optimize your code.', 'start': 42402.54, 'duration': 1.561}, {'end': 42406.282, 'text': 'What do we mean by optimizing? Minimifying.', 'start': 42404.121, 'duration': 2.161}, {'end': 42410.363, 'text': 'When we say minimifying, we mean get rid of some of the redundant code.', 'start': 42406.582, 'duration': 3.781}, {'end': 42415.145, 'text': "If you have CSS, you know, get rid of, chop some of the, get rid of the JavaScript you're not using.", 'start': 42410.383, 'duration': 4.762}, {'end': 42417.966, 'text': "So that's what we mean by optimizing code.", 'start': 42415.405, 'duration': 2.561}, {'end': 42419.487, 'text': 'Reduce redirects.', 'start': 42418.266, 'duration': 1.221}, {'end': 42422.868, 'text': 'Okay, ideally, you just want to have one redirect in place.', 'start': 42419.507, 'duration': 3.361}, {'end': 42427.95, 'text': "You don't want to create a daisy chain, so to speak, of redirecting and redirecting after that.", 'start': 42423.168, 'duration': 4.782}, {'end': 42431.592, 'text': "That's never going to bode well, and it's going to slow things down as well.", 'start': 42428.05, 'duration': 3.542}], 'summary': 'Optimize code by minimizing redundant code, reducing redirects, and avoiding daisy chain redirects to improve website performance and seo.', 'duration': 42.282, 'max_score': 42389.31, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA42389310.jpg'}], 'start': 41277.104, 'title': 'Digital marketing and seo strategies', 'summary': 'Covers digital marketing interview questions, seo concepts like do follows and no follows, 301 redirects, backlinks, and youtube video ranking. it also discusses strategies for mobile first indexing, local seo ranking factors, improving server response time, and keyword targeting for website development.', 'chapters': [{'end': 41935.086, 'start': 41277.104, 'title': 'Digital marketing interview q&a', 'summary': 'Covers digital marketing interview questions and answers in various categories including seo, explaining concepts like do follows and no follows, 301 redirects, importance of backlinks, and best practices for ranking videos on youtube.', 'duration': 657.982, 'highlights': ['Explaining do follows and no follows in SEO, emphasizing their impact on link juice and search engine recognition, and providing an example of their appearance in code. Impact of do follows and no follows on link juice, search engine recognition, and external linking strategies.', 'Clarifying the significance of 301 redirects as a permanent page move, distinguishing them from temporary 302 redirects, and highlighting their impact on search engine stability and indexing. Importance of permanent 301 redirects for search engine stability and indexing.', 'Detailing the importance of backlinks in SEO, emphasizing their role in improving site credibility, domain authority, and ultimately, page rankings and traffic. Impact of backlinks on site credibility, domain authority, page rankings, and traffic.', 'Providing best practices for ranking videos on YouTube, including optimizing titles, descriptions, tags, and thumbnails, and promoting videos on other social media platforms for increased engagement. Optimizing titles, descriptions, tags, and thumbnails for YouTube videos and promoting video on other social media platforms for increased engagement.']}, {'end': 42349.001, 'start': 41935.446, 'title': 'Youtube video ranking & mobile first indexing', 'summary': 'Covers strategies for promoting youtube videos, understanding mobile first indexing, local seo ranking factors, avoiding duplicate content penalties, and tactics to increase web page speed.', 'duration': 413.555, 'highlights': ['Promote YouTube videos to improve ranking and engagement Promoting YouTube videos can improve ranking and engagement through increased views, likes, and comments.', 'Understanding mobile first indexing and its impact on website ranking Mobile first indexing means Google prioritizes mobile-friendly content for website indexing and ranking, utilizing a smartphone bot to crawl websites.', 'Local SEO ranking factors and strategies for local businesses Optimizing local SEO involves creating web pages for products/services, updating business listings, maintaining consistent NAP citations, optimizing meta tags/content, and obtaining reviews/ratings.', 'Avoiding duplicate content penalties through 301 redirects, canonical tags, and preferred domain settings in Google Search Console To avoid duplicate content penalties, utilize 301 redirects, canonical tags to designate original pages, and set a preferred domain in Google Search Console.', 'Tactics to increase web page speed, including simple website design and image optimization Increasing web page speed involves using simple website design and optimizing images to reduce file sizes.']}, {'end': 42631.631, 'start': 42349.001, 'title': 'Improve server response time', 'summary': 'Discusses strategies to improve server response time, including optimizing code, reducing redirects, enabling browser caching, and using content delivery networks, with tools like google pagespeed insights and google analytics to assess and improve page load times.', 'duration': 282.63, 'highlights': ['Strategies to improve server response time include optimizing code, reducing redirects, enabling browser caching, and using content delivery networks. These strategies can help in improving the server response time and ultimately enhance the website loading speed, resulting in a better user experience and potentially improved SEO.', "Using tools like Google PageSpeed Insights and Google Analytics can provide valuable insights into page load times and specific issues affecting the site's performance. Google PageSpeed Insights and Google Analytics offer the ability to analyze page load times, identify performance issues, and make data-driven decisions to optimize website speed and user experience.", 'Factors affecting load time include the code structure, images, browser differences, and network variations across different countries. Understanding the factors influencing load time, such as code structure, images, browser discrepancies, and network disparities, allows for targeted optimizations to enhance overall website performance.']}, {'end': 43051.257, 'start': 42632.008, 'title': 'Keyword targeting and website development', 'summary': 'Discusses the importance of keyword targeting, emphasizing the differences between short tail and long tail keywords, and provides insights into the key elements to focus on while developing a website for seo, including mobile usability, site architecture, sitemap, and robots text file.', 'duration': 419.249, 'highlights': ['Long tail keywords have lower competition and higher conversion rates compared to short tail keywords. Long tail keywords tend to have lower competition and higher conversion rates than short tail keywords, making them ideal for targeted pages such as product pages and articles.', 'Short tail keywords are suitable for driving high traffic due to their broad nature and higher volume. Short tail keywords are effective for driving high traffic due to their broad nature and higher volume, despite facing higher competition.', 'Mobile usability is crucial for website development, as many websites are indexed with Google Smartphone Bot. Mobile usability is essential for website development, as many websites are indexed with Google Smartphone Bot, emphasizing the importance of responsive design.', "Creating a sitemap is important to help search engine bots understand the website's structure and quickly access pages and assets. Creating a sitemap is crucial to help search engine bots understand the website's structure, access pages and assets, and facilitate quick indexing.", 'Robots text file plays a vital role in instructing search engine crawlers on which pages should not be indexed, enhancing website control. The robots text file plays a vital role in instructing search engine crawlers on which pages should not be indexed, providing control over website indexing.']}], 'duration': 1774.153, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/rXtaM3x7kHA/pics/rXtaM3x7kHA41277104.jpg', 'highlights': ['Long tail keywords have lower competition and higher conversion rates compared to short tail keywords.', 'Explaining do follows and no follows in SEO, emphasizing their impact on link juice and search engine recognition, and providing an example of their appearance in code.', 'Understanding mobile first indexing and its impact on website ranking Mobile first indexing means Google prioritizes mobile-friendly content for website indexing and ranking, utilizing a smartphone bot to crawl websites.', 'Strategies to improve server response time include optimizing code, reducing redirects, enabling browser caching, and using content delivery networks.', 'Promote YouTube videos to improve ranking and engagement Promoting YouTube videos can improve ranking and engagement through increased views, likes, and comments.']}], 'highlights': ['The global digital marketing industry is projected to reach $786.2 billion by 2026.', 'There are over 3.9 billion internet users and 1.3 billion websites globally.', 'LinkedIn reports 860,000 job openings for digital marketing specialists.', 'The demand for digital marketing skills will increase due to the rapid growth of the digital economy.', 'Digital marketing is time and cost-effective, saving a significant amount of time, effort, and money compared to traditional marketing methods.', 'Joey, a digital marketer, saw numerous opportunities in digital marketing, leading to his successful career as the head of digital marketing for Amazon.', 'Digital marketing roles are well-paid with a projected scope of US 160 billion by 2025 in India and a digital marketing manager earning around 7 lakh in India and roughly $123,000 in the US.', 'Digital marketing is a recession-proof job, making it a desirable career option in an uncertain job market.', 'The global digital marketing software market size was USD 56.52 billion in 2021', 'Blockchain enables monitoring marketing campaigns in real time for obtaining trustworthy metrics', 'Successful implementation of AR and VR campaigns by top brands like Starbucks, Nivea, and Volkswagen', 'Digital marketing allows targeting the right customers at a much lower cost than traditional marketing methods', 'SEO is the primary channel for increasing relevant organic traffic on search engines.', 'SEM provides visibility and traffic for keywords a website is not found for organically.', 'Email marketing allows for personalized targeting and effective lead conversion.', 'Affiliate marketing serves as a commission-based sales force, leveraging third-party brokers.', 'Social media marketing encompasses various platforms and advertising options.', 'Content marketing involves creating diverse content types tailored to specific platforms and audiences.', 'Mobile marketing focuses on reaching target audiences through mobile devices.', 'Google Analytics provides insights into website traffic, user behavior, and goal achievement, allowing analysis of organic search traffic, landing page performance, and user engagement.', 'The increasing prevalence of voice search, with an anticipated 55% adoption rate in US households by 2022, highlights the importance of optimizing for voice search through wise keyword choices and persona-based content.', "Google's EAT principle, focusing on Expertise, Authoritativeness, and Trustworthiness, in achieving higher rankings on search engine result pages, in line with Google's emphasis on high-quality content delivery.", 'Google was visited 89.3 billion times in the past month, holding over 90% market share in the search engine market, and processing 99,000 searches every second, totaling 8.5 billion searches daily.', 'Google generated $146.92 billion in advertising revenue in 2020, underscoring the necessity for businesses to prioritize Google in their marketing efforts.', 'Google Business Profile improves local search rankings, leading to higher visibility of businesses on the web.', 'Google Business Profile offers access to performance metrics, such as interactions, calls, messages, and website clicks, demonstrating 18 business profile interactions from October to December.', 'Google Ads allows advertisers to achieve top placements on Google search results, providing visibility and potential traffic.', 'Shopping ads showcase products directly on Google search results, providing a visual representation of the advertised items.', 'SEO generates 57% of leads for B2B marketers and is crucial for traffic and lead generation, including e-commerce.', 'Reacting to data and A-B testing are crucial in both search engine marketing and email marketing, allowing for optimization based on performance.', "Nearly almost four billion of the world's population uses social media, making it a popular and effective marketing channel."]}