title
Using AI for UX Design is Awesome - Crash Course
description
http://bit.ly/3mnileC 👈 Keep taking the course. Use "UI2023" for 23% Off!
https://designcourse.com/af 👈 My upcoming "Advanced Frontends" Course
-- Today, I'm uploading the first portion of the AI update from my UI/UX design course. You'll learn how to use the power of OpenAI's GPT4 to help assist you in creating the various deliverables that are typically a part of the UX process (user personas, user flows/journey maps, color schemes, demographics & more).
0:00 - Intro
0:35 - Project Overview
4:24 - GPT4 Intro
5:24 - Initial Prompts
6:50 - Target Audience
11:35 - User Personas
20:40 - Information Architecture
23:10 - User flow
27:50 - Copy
32:30 - Copy Continued
35:58 - User Testimonials
39:20 - FAQ Section
42:35 - Additional Prompt
43:48 - Color Schemes
48:37 - Continuing on..
Let's get started!
#ux #ui #ai
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Who is Gary Simon? Well, I'm a full stack developer with 2+ decades experience and I teach people how to design and code. I've created around 100+ courses for big brands like LinkedIn, Lynda.com, Pluralsight and Envato Network.
Now, I focus all of my time and energy on this channel and my website Designcourse.com.
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detail
{'title': 'Using AI for UX Design is Awesome - Crash Course', 'heatmap': [{'end': 454.139, 'start': 374.281, 'weight': 0.929}, {'end': 743.904, 'start': 676.692, 'weight': 0.721}, {'end': 978.576, 'start': 914.104, 'weight': 0.97}, {'end': 1302.62, 'start': 1236.63, 'weight': 1}, {'end': 1711.794, 'start': 1664.928, 'weight': 0.81}], 'summary': 'Introduces the new ai update for a ui ux course, featuring gpt4 for ux research and improving efficiency in creating journey maps, user flows, and ad copy, with real project examples for a lactation consulting business, along with ai applications in design, website development, and personas customization using chatgpt, midjourney, and unsplash, emphasizing the role of ai in generating assets, user research, and user personas creation, particularly for a lactation consulting business, as well as designing user experience for lactation consulting service, focusing on information architecture, user flow, and ai-generated ad copy and website content for online lactation support.', 'chapters': [{'end': 140.26, 'segs': [{'end': 30.718, 'src': 'embed', 'start': 0.089, 'weight': 0, 'content': [{'end': 1.851, 'text': "everybody. what's up, gary simon here?", 'start': 0.089, 'duration': 1.762}, {'end': 8.416, 'text': "so today i've uploaded the first portion of the new ai update as a part of my ui ux course,", 'start': 1.851, 'duration': 6.565}, {'end': 16.803, 'text': 'and this is going to deal with the rest of this video showing you how to use gpt4 in order to perform ux research.', 'start': 8.416, 'duration': 8.387}, {'end': 18.204, 'text': 'and this is for a real project.', 'start': 16.803, 'duration': 1.401}, {'end': 22.548, 'text': "it's for my wife's lactation consulting business And, by the end of it,", 'start': 18.204, 'duration': 4.344}, {'end': 30.718, 'text': 'if you want to see how I take all this research and formulate it into an actual real design in Figma, then you can join the course.', 'start': 22.548, 'duration': 8.17}], 'summary': 'Uploaded first portion of ai update for ux course, using gpt4 for real project in lactation consulting business.', 'duration': 30.629, 'max_score': 0.089, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ89.jpg'}, {'end': 76.573, 'src': 'embed', 'start': 46.972, 'weight': 2, 'content': [{'end': 64.482, 'text': "it is currently march of 2023 and ai is just absolutely exploding and a lot of people are uncertain about what that means for the future of designers ui ux designers specifically and what it means right now is that you're going to be way more efficient,", 'start': 46.972, 'duration': 17.51}, {'end': 76.573, 'text': "and so i'm going to teach you in this particular project how to become more efficient with the help of ai, both in terms of ux and also ui.", 'start': 64.482, 'duration': 12.091}], 'summary': 'In march 2023, ai is revolutionizing design, making designers more efficient in ux and ui.', 'duration': 29.601, 'max_score': 46.972, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ46972.jpg'}, {'end': 138.48, 'src': 'embed', 'start': 104.678, 'weight': 1, 'content': [{'end': 108.561, 'text': "And so let me show you the project that we're actually going to tackle.", 'start': 104.678, 'duration': 3.883}, {'end': 112.083, 'text': "So this right here is my wife's website.", 'start': 109.241, 'duration': 2.842}, {'end': 114.505, 'text': 'I built and designed this very quickly.', 'start': 112.203, 'duration': 2.302}, {'end': 116.647, 'text': "It's for her business that she just launched.", 'start': 114.926, 'duration': 1.721}, {'end': 118.148, 'text': "It's a lactation consulting business.", 'start': 116.747, 'duration': 1.401}, {'end': 119.669, 'text': "This isn't the website we're designing.", 'start': 118.208, 'duration': 1.461}, {'end': 124.133, 'text': 'I just want to give you an overview of what it currently is.', 'start': 121.211, 'duration': 2.922}, {'end': 130.318, 'text': 'And basically she helps moms learn how to breastfeed and how to fix issues because breastfeeding is very difficult.', 'start': 124.173, 'duration': 6.145}, {'end': 138.48, 'text': "I want to do a second website for her, one that's specifically for doing telehealth or online, like zoom appointments,", 'start': 131.298, 'duration': 7.182}], 'summary': 'Creating a new website for a lactation consulting business with a focus on online appointments.', 'duration': 33.802, 'max_score': 104.678, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ104678.jpg'}], 'start': 0.089, 'title': 'Ai in ui ux course update', 'summary': 'Discusses the new ai update for a ui ux course, featuring gpt4 for ux research, improving efficiency in creating journey maps, user flows, and ad copy, with a real project example for a lactation consulting business.', 'chapters': [{'end': 140.26, 'start': 0.089, 'title': 'Ai in ui ux course update', 'summary': 'Discusses the new ai update for a ui ux course, showcasing the use of gpt4 for ux research and its efficiency in creating journey maps, user flows, and ad copy, with a real project example for a lactation consulting business, aiming to improve efficiency and design process.', 'duration': 140.171, 'highlights': ['The new AI update in the UI UX course demonstrates the use of GPT4 for UX research, enabling the efficient creation of journey maps, user flows, and ad copy, with potential time-saving benefits, as AI emerges as a powerful tool in the design process.', 'The project example focuses on a lactation consulting business, aiming to improve efficiency in designing a website specifically for telehealth or online appointments, highlighting the practical application of AI in a real project.', 'The chapter emphasizes the potential efficiency improvements in both UX and UI design processes through the utilization of AI tools, addressing the uncertainties and opportunities brought by the emergence of AI in the design industry.']}], 'duration': 140.171, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ89.jpg', 'highlights': ['The new AI update in the UI UX course demonstrates the use of GPT4 for UX research, enabling the efficient creation of journey maps, user flows, and ad copy, with potential time-saving benefits, as AI emerges as a powerful tool in the design process.', 'The project example focuses on a lactation consulting business, aiming to improve efficiency in designing a website specifically for telehealth or online appointments, highlighting the practical application of AI in a real project.', 'The chapter emphasizes the potential efficiency improvements in both UX and UI design processes through the utilization of AI tools, addressing the uncertainties and opportunities brought by the emergence of AI in the design industry.']}, {'end': 743.904, 'segs': [{'end': 231.927, 'src': 'embed', 'start': 166.894, 'weight': 0, 'content': [{'end': 168.756, 'text': 'This is by OpenAI.com.', 'start': 166.894, 'duration': 1.862}, {'end': 178.984, 'text': "You can try to get there right there just by going chat.openai.com and sign up if you haven't yet.", 'start': 169.236, 'duration': 9.748}, {'end': 181.326, 'text': "There's a free version and there's a paid version as well.", 'start': 179.344, 'duration': 1.982}, {'end': 185.169, 'text': "We'll be using GPT-4, although you could still use GPT-3.5.", 'start': 181.826, 'duration': 3.343}, {'end': 191.477, 'text': "And then a later version, if they have like a 4.5, it'll even be better.", 'start': 187.431, 'duration': 4.046}, {'end': 193.44, 'text': 'So the same concepts still apply.', 'start': 191.737, 'duration': 1.703}, {'end': 195.863, 'text': "We're also gonna use Midjourney right here.", 'start': 193.921, 'duration': 1.942}, {'end': 202.646, 'text': "So if you go to midjourney.com, see this very interesting landing page and there's also a free version.", 'start': 195.903, 'duration': 6.743}, {'end': 208.15, 'text': "they give you a few free credits and then you can pay for a monthly subscription and it's pretty cheap.", 'start': 202.646, 'duration': 5.504}, {'end': 213.134, 'text': 'and the things that you can generate this right now, version 5 of mid journey,', 'start': 208.15, 'duration': 4.984}, {'end': 220.859, 'text': "they're just photorealistic and they're it's unbelievable about how i you can use it as a ui ux designer to generate assets,", 'start': 213.134, 'duration': 7.725}, {'end': 226.843, 'text': 'both in terms of just illustrations and also in terms of realistic photographs.', 'start': 220.859, 'duration': 5.984}, {'end': 228.365, 'text': "we're actually going to do that.", 'start': 226.843, 'duration': 1.522}, {'end': 231.927, 'text': "we're going to use one other service that you don't have to use just for demonstration purposes.", 'start': 228.365, 'duration': 3.562}], 'summary': "Openai and midjourney offer free and paid versions for ai generation, with midjourney's version 5 producing photorealistic assets for ui/ux design.", 'duration': 65.033, 'max_score': 166.894, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ166894.jpg'}, {'end': 276.118, 'src': 'embed', 'start': 251.681, 'weight': 3, 'content': [{'end': 262.925, 'text': "We're going to first use ChatGPT to start doing some UX research so that we can start to really build out what this landing page should look like.", 'start': 251.681, 'duration': 11.244}, {'end': 265.949, 'text': "All right, so let's go ahead and get started here.", 'start': 263.507, 'duration': 2.442}, {'end': 271.914, 'text': 'So here I am in the chat.openai.com forward slash chat.', 'start': 266.089, 'duration': 5.825}, {'end': 276.118, 'text': 'This is where you can gain access to chat GBT.', 'start': 271.954, 'duration': 4.164}], 'summary': 'Using chatgpt for ux research to build a landing page.', 'duration': 24.437, 'max_score': 251.681, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ251681.jpg'}, {'end': 454.139, 'src': 'heatmap', 'start': 374.281, 'weight': 0.929, 'content': [{'end': 384.143, 'text': 'This business is started by a single IBCLC certified registered nurse who will conduct lactation consulting sessions solely online using Zoom.', 'start': 374.281, 'duration': 9.862}, {'end': 384.523, 'text': 'All right.', 'start': 384.203, 'duration': 0.32}, {'end': 387.124, 'text': "So let's go ahead and send that.", 'start': 385.203, 'duration': 1.921}, {'end': 394.086, 'text': "And of course, we didn't really ask it for any information yet and just kind of setting the groundwork here.", 'start': 388.684, 'duration': 5.402}, {'end': 399.528, 'text': "So I It's gonna give us some ideas.", 'start': 394.706, 'duration': 4.822}, {'end': 400.588, 'text': "I'm gonna hit stop generating.", 'start': 399.548, 'duration': 1.04}, {'end': 402.788, 'text': "I don't even care about that at the point.", 'start': 400.648, 'duration': 2.14}, {'end': 406.849, 'text': "So now I'm going to give it this following prompt,", 'start': 403.329, 'duration': 3.52}, {'end': 412.991, 'text': 'which is I need you to help identify the target audience for this online lactation consultant business.', 'start': 406.849, 'duration': 6.142}, {'end': 415.691, 'text': 'Your findings should include the target audience demographics.', 'start': 413.111, 'duration': 2.58}, {'end': 421.153, 'text': "So we're gonna hit enter and here we go.", 'start': 416.251, 'duration': 4.902}, {'end': 422.933, 'text': "So let's zoom up, see what it's saying.", 'start': 421.253, 'duration': 1.68}, {'end': 427.244, 'text': 'To identify the target audience for an online lactation consultant business.', 'start': 424.363, 'duration': 2.881}, {'end': 431.425, 'text': 'we can start by considering the demographics and psychographics of a potential client.', 'start': 427.244, 'duration': 4.181}, {'end': 433.306, 'text': "So here's a breakdown of the target audience.", 'start': 431.445, 'duration': 1.861}, {'end': 440.648, 'text': 'So we have demographics which includes the age new mothers and expecting mothers, typically in the age range of 20 to 45 years old,', 'start': 433.346, 'duration': 7.302}, {'end': 444.989, 'text': 'gender primarily female, but also including fathers and partners who want to support breastfeeding.', 'start': 440.648, 'duration': 4.341}, {'end': 454.139, 'text': 'C location since the consultants are conducted online, the target audience can be geographically dispersed, including clients from urban,', 'start': 445.689, 'duration': 8.45}], 'summary': 'Ibclc nurse offers online lactation consulting for new/expecting mothers aged 20-45, primarily female, with geographically dispersed clients.', 'duration': 79.858, 'max_score': 374.281, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ374281.jpg'}, {'end': 743.904, 'src': 'heatmap', 'start': 676.692, 'weight': 0.721, 'content': [{'end': 681.555, 'text': "And in doing so it's not something that's required for every project,", 'start': 676.692, 'duration': 4.863}, {'end': 689.961, 'text': "but it can kind of help you formulate your ideas for how you're going to structure the layout and the ad copy to speak to these people.", 'start': 681.555, 'duration': 8.406}, {'end': 693.583, 'text': 'So putting kind of like a fictional name,', 'start': 690.021, 'duration': 3.562}, {'end': 701.546, 'text': 'a fictional person in front of you can help with the whole empathetic process of trying to connect with potential clients.', 'start': 693.583, 'duration': 7.963}, {'end': 704.788, 'text': "So I'm gonna go ahead and paste this prompt right here.", 'start': 701.986, 'duration': 2.802}, {'end': 709.79, 'text': "Can you create five user personas that represent your findings from the previous prompt? So let's go ahead and hit enter there.", 'start': 705.228, 'duration': 4.562}, {'end': 712.131, 'text': "And let's see what it does.", 'start': 711.17, 'duration': 0.961}, {'end': 719.627, 'text': 'Certainly Here are five user personas representing the online lactation consulting business.', 'start': 712.531, 'duration': 7.096}, {'end': 720.788, 'text': 'And so here we go.', 'start': 720.107, 'duration': 0.681}, {'end': 721.508, 'text': 'Persona one.', 'start': 720.828, 'duration': 0.68}, {'end': 722.588, 'text': "the person's name is Emily.", 'start': 721.508, 'duration': 1.08}, {'end': 723.709, 'text': 'the age is 28,.', 'start': 722.588, 'duration': 1.121}, {'end': 728.631, 'text': "occupation is a marketing specialist location, urban married bachelor's degree.", 'start': 723.709, 'duration': 4.922}, {'end': 729.991, 'text': 'income is middle situation.', 'start': 728.631, 'duration': 1.36}, {'end': 732.752, 'text': 'first time mother experiencing latching difficulties with her newborns.', 'start': 729.991, 'duration': 2.761}, {'end': 736.354, 'text': "That's a very typical sort of persona in this type of line of work.", 'start': 732.772, 'duration': 3.582}, {'end': 743.904, 'text': "Another one is an older person, a 35, stay-at-home mom, married master's degree incomes, high mother,", 'start': 737.234, 'duration': 6.67}], 'summary': 'Creating five user personas for an online lactation consulting business, including details like age, occupation, income, and specific needs.', 'duration': 67.212, 'max_score': 676.692, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ676692.jpg'}, {'end': 732.752, 'src': 'embed', 'start': 705.228, 'weight': 4, 'content': [{'end': 709.79, 'text': "Can you create five user personas that represent your findings from the previous prompt? So let's go ahead and hit enter there.", 'start': 705.228, 'duration': 4.562}, {'end': 712.131, 'text': "And let's see what it does.", 'start': 711.17, 'duration': 0.961}, {'end': 719.627, 'text': 'Certainly Here are five user personas representing the online lactation consulting business.', 'start': 712.531, 'duration': 7.096}, {'end': 720.788, 'text': 'And so here we go.', 'start': 720.107, 'duration': 0.681}, {'end': 721.508, 'text': 'Persona one.', 'start': 720.828, 'duration': 0.68}, {'end': 722.588, 'text': "the person's name is Emily.", 'start': 721.508, 'duration': 1.08}, {'end': 723.709, 'text': 'the age is 28,.', 'start': 722.588, 'duration': 1.121}, {'end': 728.631, 'text': "occupation is a marketing specialist location, urban married bachelor's degree.", 'start': 723.709, 'duration': 4.922}, {'end': 729.991, 'text': 'income is middle situation.', 'start': 728.631, 'duration': 1.36}, {'end': 732.752, 'text': 'first time mother experiencing latching difficulties with her newborns.', 'start': 729.991, 'duration': 2.761}], 'summary': 'Five user personas for online lactation consulting: emily, 28, marketing specialist, urban, first-time mother with latching difficulties.', 'duration': 27.524, 'max_score': 705.228, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ705228.jpg'}], 'start': 140.26, 'title': 'Ai applications in design and website development', 'summary': "Covers creating an ai-powered website for a business, utilizing chatgpt and midjourney, emphasizing cost-effectiveness, and ai's role in generating assets and user research, including user personas creation for a lactation consulting business.", 'chapters': [{'end': 213.134, 'start': 140.26, 'title': "Ai-powered website for wife's business", 'summary': "Discusses the plan to create a new website landing page for the speaker's wife's business, utilizing ai technology including chatgpt and midjourney, with a focus on gpt-4 and emphasizing cost-effectiveness.", 'duration': 72.874, 'highlights': ["The project involves creating a new website landing page for the speaker's wife's business, utilizing AI technology.", 'AI tools such as ChatGPT and Midjourney will be used, with an emphasis on using GPT-4 and also considering GPT-3.5 or potential future versions like 4.5.', 'Midjourney, which offers a free version and a cost-effective monthly subscription, will be utilized for generating content for the landing page.']}, {'end': 743.904, 'start': 213.134, 'title': 'Ai in ui/ux design and user research', 'summary': 'Explores the use of ai in ui/ux design, demonstrating how ai can generate photorealistic assets and assist in user research, with an emphasis on using chatgpt for ux research and creating user personas for an online lactation consulting business.', 'duration': 530.77, 'highlights': ["AI can generate photorealistic assets for UI/UX design, eliminating the need for a photographer, and can assist in user research for target audience demographics and psychographics. AI's ability to generate photorealistic assets and assist in user research saves costs and time for UI/UX designers, as demonstrated in the case of creating a professional headshot and identifying the target audience for an online lactation consultant business.", 'The use of ChatGPT for UX research and generating initial ideas, color schemes, and insights on best practices for a landing page. The demonstration of using ChatGPT for UX research to generate initial ideas, color schemes, and insights on best practices for a landing page showcases the practical application of AI in user research and design.', 'Creating user personas for an online lactation consulting business using AI to represent target audience demographics and psychographics. The process of creating user personas using AI to represent target audience demographics and psychographics illustrates the utility of AI in understanding and empathizing with potential clients, aiding in the formulation of layout and ad copy.']}], 'duration': 603.644, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ140260.jpg', 'highlights': ['AI tools like ChatGPT and Midjourney will be used for creating a new website landing page, emphasizing the use of GPT-4 and considering potential future versions.', 'Midjourney, offering a cost-effective monthly subscription, will be utilized for generating content for the landing page.', 'AI can generate photorealistic assets for UI/UX design, eliminating the need for a photographer, and can assist in user research for target audience demographics and psychographics, saving costs and time for designers.', 'ChatGPT will be used for UX research and generating initial ideas, color schemes, and insights on best practices for a landing page.', 'Creating user personas for an online lactation consulting business using AI to represent target audience demographics and psychographics.']}, {'end': 1228.298, 'segs': [{'end': 774.688, 'src': 'embed', 'start': 743.904, 'weight': 0, 'content': [{'end': 746.367, 'text': 'is two struggling with low milk supply for a young child.', 'start': 743.904, 'duration': 2.463}, {'end': 752.436, 'text': "And what's interesting, when you..", 'start': 751.214, 'duration': 1.222}, {'end': 761.365, 'text': 'issue this particular prompt, you may get a different format for how these personas are delivered to you.', 'start': 753.303, 'duration': 8.062}, {'end': 767.107, 'text': "I know this because I did it earlier and it didn't include as much information as it is now.", 'start': 762.085, 'duration': 5.022}, {'end': 774.688, 'text': 'So you can always ask it to readjust these user personas to include additional information that may be relevant.', 'start': 767.527, 'duration': 7.161}], 'summary': 'Struggling with low milk supply for a young child, and adjusting user personas for relevant information.', 'duration': 30.784, 'max_score': 743.904, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ743904.jpg'}, {'end': 978.576, 'src': 'heatmap', 'start': 914.104, 'weight': 0.97, 'content': [{'end': 917.165, 'text': 'we go all right.', 'start': 914.104, 'duration': 3.061}, {'end': 918.805, 'text': "so that's our first one.", 'start': 917.165, 'duration': 1.64}, {'end': 923.492, 'text': "now i'm going to show you how to use Mid-journey AI to create.", 'start': 918.805, 'duration': 4.687}, {'end': 930.121, 'text': 'just a fictional user persona picture that you could use right here.', 'start': 924.636, 'duration': 5.485}, {'end': 934.744, 'text': "So I'm gonna switch over to the Discord app.", 'start': 930.721, 'duration': 4.023}, {'end': 940.229, 'text': 'All right, so here I am in one of the general areas, the channels that you can join.', 'start': 935.105, 'duration': 5.124}, {'end': 946.414, 'text': "You can also create your own Discord server, invite it, and that way you don't have all these other people generating prompts here.", 'start': 940.789, 'duration': 5.625}, {'end': 948.095, 'text': "It's up to you entirely.", 'start': 946.714, 'duration': 1.381}, {'end': 959.163, 'text': 'So I have a prompt ready to go here, and The way you do this, let me zoom up, is we first just go ahead and specify slash imagine, rather.', 'start': 948.956, 'duration': 10.207}, {'end': 960.184, 'text': 'Hit enter.', 'start': 959.183, 'duration': 1.001}, {'end': 961.925, 'text': "And then now here's our prompt.", 'start': 960.724, 'duration': 1.201}, {'end': 966.188, 'text': "So I'm going to say 35-year-old woman.", 'start': 962.385, 'duration': 3.803}, {'end': 971.971, 'text': 'And for this particular persona, it was somebody with high income.', 'start': 967.709, 'duration': 4.262}, {'end': 978.576, 'text': 'So we could also add something like luxury..', 'start': 972.552, 'duration': 6.024}], 'summary': 'Using mid-journey ai to create a fictional user persona picture in discord, specifying a 35-year-old woman with high income and luxury preferences.', 'duration': 64.472, 'max_score': 914.104, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ914104.jpg'}, {'end': 946.414, 'src': 'embed', 'start': 918.805, 'weight': 1, 'content': [{'end': 923.492, 'text': "now i'm going to show you how to use Mid-journey AI to create.", 'start': 918.805, 'duration': 4.687}, {'end': 930.121, 'text': 'just a fictional user persona picture that you could use right here.', 'start': 924.636, 'duration': 5.485}, {'end': 934.744, 'text': "So I'm gonna switch over to the Discord app.", 'start': 930.721, 'duration': 4.023}, {'end': 940.229, 'text': 'All right, so here I am in one of the general areas, the channels that you can join.', 'start': 935.105, 'duration': 5.124}, {'end': 946.414, 'text': "You can also create your own Discord server, invite it, and that way you don't have all these other people generating prompts here.", 'start': 940.789, 'duration': 5.625}], 'summary': 'Demonstration of using mid-journey ai to create a fictional user persona picture in discord app.', 'duration': 27.609, 'max_score': 918.805, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ918805.jpg'}, {'end': 1228.298, 'src': 'embed', 'start': 1200.438, 'weight': 2, 'content': [{'end': 1206.621, 'text': 'Of course, we want to choose fill first, but then crop back again and make it larger.', 'start': 1200.438, 'duration': 6.183}, {'end': 1211.753, 'text': 'We could take this image here, hold Shift and Alt, scale up.', 'start': 1208.732, 'duration': 3.021}, {'end': 1214.374, 'text': 'Look at that.', 'start': 1213.853, 'duration': 0.521}, {'end': 1221.636, 'text': 'So I just showed you two different ways that you can use Unsplash, which is the old approach,', 'start': 1215.434, 'duration': 6.202}, {'end': 1226.077, 'text': "or the new approach of using AI to create a person that doesn't even exist.", 'start': 1221.636, 'duration': 4.441}, {'end': 1228.298, 'text': 'Very, very, very cool.', 'start': 1227.137, 'duration': 1.161}], 'summary': 'Demonstrated two ways to use unsplash: traditional and ai-generated, creating a non-existent person.', 'duration': 27.86, 'max_score': 1200.438, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ1200438.jpg'}], 'start': 743.904, 'title': 'Personas and ai', 'summary': 'Discusses customizing personas for users with low milk supply and using ai to create realistic fictional personas, incorporating tools such as unsplash and mid-journey ai to generate a 35-year-old woman persona.', 'chapters': [{'end': 837.097, 'start': 743.904, 'title': 'Struggling with low milk supply', 'summary': 'Discusses adjusting user personas to include relevant information, such as marital status and pain points, for a user struggling with low milk supply for a young child.', 'duration': 93.193, 'highlights': ['The importance of including pain points in user personas for a user struggling with low milk supply.', 'The need to readjust user personas to include additional relevant information.', 'The variability in the format of user personas generated for different prompts.', "The user's current difficulties with low milk supply for a young child as a key pain point.", 'The process of adjusting and formatting user personas for relevance.']}, {'end': 1228.298, 'start': 839.502, 'title': 'Creating fictional personas with ai', 'summary': 'Discusses using ai to create fictional personas for user profiles, demonstrating the process using unsplash and mid-journey ai, resulting in a 35-year-old woman persona and highlighting the versatility and realism of the generated images.', 'duration': 388.796, 'highlights': ['The process of creating a 35-year-old woman persona using Mid-journey AI, demonstrating the ability to specify traits like age, income, and setting, resulting in impressive and realistic images.', 'Utilizing Unsplash to find and modify an image of a woman to fit a specific persona, showcasing a manual approach to creating fictional personas with AI.', 'Demonstrating the versatility and ease of using AI to generate fictional personas through Mid-journey AI, highlighting the ability to prompt for variations and high-quality images.']}], 'duration': 484.394, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ743904.jpg', 'highlights': ['The importance of including pain points in user personas for a user struggling with low milk supply.', 'The process of creating a 35-year-old woman persona using Mid-journey AI, demonstrating the ability to specify traits like age, income, and setting, resulting in impressive and realistic images.', 'Utilizing Unsplash to find and modify an image of a woman to fit a specific persona, showcasing a manual approach to creating fictional personas with AI.', "The user's current difficulties with low milk supply for a young child as a key pain point.", 'Demonstrating the versatility and ease of using AI to generate fictional personas through Mid-journey AI, highlighting the ability to prompt for variations and high-quality images.']}, {'end': 1631.885, 'segs': [{'end': 1302.62, 'src': 'heatmap', 'start': 1236.63, 'weight': 1, 'content': [{'end': 1241.233, 'text': 'We still have all of our prompts here and what I wanna do is ask some more questions.', 'start': 1236.63, 'duration': 4.603}, {'end': 1245.115, 'text': "So I'm going to ask them this question here.", 'start': 1241.553, 'duration': 3.562}, {'end': 1247.517, 'text': "I'm gonna paste it and we'll look at this.", 'start': 1245.135, 'duration': 2.382}, {'end': 1252.24, 'text': 'So can you describe the information architecture for the landing page of this business?', 'start': 1247.577, 'duration': 4.663}, {'end': 1263.403, 'text': "So IA, or information architecture, is a subset of UX design that kind of just describes, or it's establishing kind of,", 'start': 1252.76, 'duration': 10.643}, {'end': 1266.644, 'text': 'all of the content that would exist on the landing page.', 'start': 1263.403, 'duration': 3.241}, {'end': 1271.565, 'text': 'So the primary goal is to convince the user that they should schedule an online lactation appointment.', 'start': 1266.824, 'duration': 4.741}, {'end': 1273.326, 'text': 'I decided to add that bit at the end.', 'start': 1271.585, 'duration': 1.741}, {'end': 1275.127, 'text': "And here's what it says.", 'start': 1274.366, 'duration': 0.761}, {'end': 1279.712, 'text': 'To create an effective landing page to schedule an online lactation appointment,', 'start': 1275.167, 'duration': 4.545}, {'end': 1283.317, 'text': "you'll want to focus on providing the right information and clear call to action CTAs.", 'start': 1279.712, 'duration': 3.605}, {'end': 1287.001, 'text': "Here's the suggested information architecture for the landing page.", 'start': 1283.977, 'duration': 3.024}, {'end': 1293.068, 'text': 'So header, logo, navigation, important pages such as about services, fact, and content.', 'start': 1287.041, 'duration': 6.027}, {'end': 1296.512, 'text': 'prominently feature a schedule and appointment button.', 'start': 1294.349, 'duration': 2.163}, {'end': 1302.62, 'text': 'So hero section should have a headline, a compelling and clear headline that communicates the value of the online lactation consultant service.', 'start': 1296.732, 'duration': 5.888}], 'summary': 'The information architecture for the landing page includes essential elements like header, logo, navigation, important pages, and a prominent schedule appointment button, with a focus on clear call-to-action ctas and a compelling headline.', 'duration': 65.99, 'max_score': 1236.63, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ1236630.jpg'}, {'end': 1275.127, 'src': 'embed', 'start': 1252.76, 'weight': 0, 'content': [{'end': 1263.403, 'text': "So IA, or information architecture, is a subset of UX design that kind of just describes, or it's establishing kind of,", 'start': 1252.76, 'duration': 10.643}, {'end': 1266.644, 'text': 'all of the content that would exist on the landing page.', 'start': 1263.403, 'duration': 3.241}, {'end': 1271.565, 'text': 'So the primary goal is to convince the user that they should schedule an online lactation appointment.', 'start': 1266.824, 'duration': 4.741}, {'end': 1273.326, 'text': 'I decided to add that bit at the end.', 'start': 1271.585, 'duration': 1.741}, {'end': 1275.127, 'text': "And here's what it says.", 'start': 1274.366, 'duration': 0.761}], 'summary': 'Ia is a subset of ux design focused on organizing landing page content to encourage scheduling online lactation appointments.', 'duration': 22.367, 'max_score': 1252.76, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ1252760.jpg'}, {'end': 1364.6, 'src': 'embed', 'start': 1337.82, 'weight': 1, 'content': [{'end': 1342.323, 'text': 'i included professional looking photo of a consultant, testimonials, services.', 'start': 1337.82, 'duration': 4.503}, {'end': 1345.025, 'text': 'i frequently ask questions in a footer, all right.', 'start': 1342.323, 'duration': 2.702}, {'end': 1347.267, 'text': 'so all pretty, pretty obvious stuff.', 'start': 1345.025, 'duration': 2.242}, {'end': 1350.209, 'text': 'but it did mention a couple things that i perhaps did not think of.', 'start': 1347.267, 'duration': 2.942}, {'end': 1356.174, 'text': "so that's why having this ai assistant in terms of ux process is very helpful.", 'start': 1350.209, 'duration': 5.965}, {'end': 1364.6, 'text': 'so once again, we can take all this information and we can copy it and then paste it into a new frame.', 'start': 1356.174, 'duration': 8.426}], 'summary': 'Utilized professional photos, testimonials, and services. ai assistant aids in ux process.', 'duration': 26.78, 'max_score': 1337.82, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ1337820.jpg'}, {'end': 1502.11, 'src': 'embed', 'start': 1471.185, 'weight': 2, 'content': [{'end': 1476.487, 'text': 'She clicks on the call to action, schedule an appointment button, which is prominently displayed on the landing page.', 'start': 1471.185, 'duration': 5.302}, {'end': 1479.508, 'text': 'Appointment booking page, the CTA or the call to action.', 'start': 1476.567, 'duration': 2.941}, {'end': 1487.031, 'text': "takes Jane to the let's see over here the appointment booking page, where she can select the type of consultation, such as prenatal,", 'start': 1479.508, 'duration': 7.523}, {'end': 1491.513, 'text': 'postnatal follow up, choose a date and time and provide her contact information.', 'start': 1487.031, 'duration': 4.482}, {'end': 1493.774, 'text': 'Create an account, which is optional.', 'start': 1492.273, 'duration': 1.501}, {'end': 1502.11, 'text': 'payment and confirmation, appointment reminder, online consultation, and there we go.', 'start': 1495.167, 'duration': 6.943}], 'summary': 'Appointment booking process with optional account creation and online consultation.', 'duration': 30.925, 'max_score': 1471.185, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ1471185.jpg'}, {'end': 1545.159, 'src': 'embed', 'start': 1516.635, 'weight': 3, 'content': [{'end': 1525.479, 'text': 'Like, for instance, If the payment and confirmation is perhaps handled by something like Square,', 'start': 1516.635, 'duration': 8.844}, {'end': 1538.674, 'text': "we could say can you alter this user flow to include the payment and confirmation section as being handled by Square and what that might look like if it's taken off our site and it has to come back to our site,", 'start': 1525.479, 'duration': 13.195}, {'end': 1539.735, 'text': 'so on and so forth?', 'start': 1538.674, 'duration': 1.061}, {'end': 1545.159, 'text': 'So very useful for creating user flows as well, as you can see.', 'start': 1540.296, 'duration': 4.863}], 'summary': 'Alter user flow to include payment and confirmation handled by square for better user experience.', 'duration': 28.524, 'max_score': 1516.635, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ1516635.jpg'}], 'start': 1228.358, 'title': 'Designing user experience for lactation consulting service', 'summary': 'Covers information architecture and user flow for a business landing page, focusing on convincing users to schedule lactation appointments and outlining the steps for expecting moms to book appointments, emphasizing the importance of clear information and user-friendly flow.', 'chapters': [{'end': 1388.304, 'start': 1228.358, 'title': 'Information architecture for landing page', 'summary': 'Discusses the information architecture for the landing page of a business, aiming to convince the user to schedule an online lactation appointment, with a focus on providing the right information and clear call to action ctas.', 'duration': 159.946, 'highlights': ['The primary goal is to convince the user to schedule an online lactation appointment. The information architecture focuses on convincing users to schedule an online lactation appointment, emphasizing the importance of clear call to action CTAs.', 'Suggested information architecture for the landing page includes header, logo, navigation, important pages, schedule and appointment button, hero section with a compelling headline and clear value communication, call to action, key benefits of scheduling, consultant details, professional photo, testimonials, and frequently asked questions. The suggested information architecture for the landing page includes various essential elements such as header, logo, navigation, schedule and appointment button, compelling headline, key benefits, consultant details, testimonials, and frequently asked questions, all aimed at providing a compelling user experience.', 'The AI assistant helps in the UX process by suggesting elements that the individual may not have considered, making the UX process more helpful. The AI assistant aids in the UX process by suggesting elements that the individual may not have considered, thus enhancing the overall user experience and making the UX process more helpful.']}, {'end': 1631.885, 'start': 1388.944, 'title': 'User flow for expecting mom', 'summary': 'Discusses creating a user flow for an expecting mom who sees a facebook ad for an online lactation consulting service and wants to schedule an appointment, outlining the steps from clicking the ad to the appointment confirmation, emphasizing the importance of the user flow and potential alterations.', 'duration': 242.941, 'highlights': ['The user flow for an expecting mom who sees a Facebook ad for an online lactation consulting service and wants to schedule an appointment is detailed, including steps from clicking the ad to the appointment confirmation, emphasizing the importance of the user flow and potential alterations. The user flow for an expecting mom who sees a Facebook ad for an online lactation consulting service and wants to schedule an appointment is detailed, including steps from clicking the ad to the appointment confirmation, emphasizing the importance of the user flow and potential alterations.', 'The process involves the user clicking on the ad, exploring the landing page, reviewing content, clicking the call to action button, proceeding to the appointment booking page, optionally creating an account, and completing the payment and confirmation for the appointment. The process involves the user clicking on the ad, exploring the landing page, reviewing content, clicking the call to action button, proceeding to the appointment booking page, optionally creating an account, and completing the payment and confirmation for the appointment.', 'The chapter highlights the potential for altering the user flow, such as integrating payment and confirmation handled by external services like Square, and the suggestion to use the guidance for creating a graphical user flow experience. The chapter highlights the potential for altering the user flow, such as integrating payment and confirmation handled by external services like Square, and the suggestion to use the guidance for creating a graphical user flow experience.']}], 'duration': 403.527, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ1228358.jpg', 'highlights': ['The suggested information architecture for the landing page includes various essential elements aimed at providing a compelling user experience.', 'The AI assistant aids in the UX process by suggesting elements that the individual may not have considered, thus enhancing the overall user experience.', 'The process involves the user clicking on the ad, exploring the landing page, reviewing content, clicking the call to action button, proceeding to the appointment booking page, optionally creating an account, and completing the payment and confirmation for the appointment.', 'The chapter highlights the potential for altering the user flow, such as integrating payment and confirmation handled by external services like Square.']}, {'end': 2472.899, 'segs': [{'end': 1699.647, 'src': 'embed', 'start': 1664.928, 'weight': 0, 'content': [{'end': 1683.954, 'text': 'Can you provide some copy for the hero section, which includes the headline, a sub headline, and the copy for the CTA button? Enter.', 'start': 1664.928, 'duration': 19.026}, {'end': 1686.395, 'text': "All right, let's see what happens.", 'start': 1685.215, 'duration': 1.18}, {'end': 1692.303, 'text': 'So, headline expert lactation support at your fingertips.', 'start': 1687.315, 'duration': 4.988}, {'end': 1698.467, 'text': "i don't really like that because it doesn't emphasize, uh, the actual fact that it's online.", 'start': 1692.303, 'duration': 6.164}, {'end': 1699.647, 'text': 'so we can.', 'start': 1698.467, 'duration': 1.18}], 'summary': "Creating copy for hero section: headline 'expert lactation support at your fingertips' needs emphasis on online aspect.", 'duration': 34.719, 'max_score': 1664.928, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ1664928.jpg'}, {'end': 1711.794, 'src': 'heatmap', 'start': 1664.928, 'weight': 0.81, 'content': [{'end': 1683.954, 'text': 'Can you provide some copy for the hero section, which includes the headline, a sub headline, and the copy for the CTA button? Enter.', 'start': 1664.928, 'duration': 19.026}, {'end': 1686.395, 'text': "All right, let's see what happens.", 'start': 1685.215, 'duration': 1.18}, {'end': 1692.303, 'text': 'So, headline expert lactation support at your fingertips.', 'start': 1687.315, 'duration': 4.988}, {'end': 1698.467, 'text': "i don't really like that because it doesn't emphasize, uh, the actual fact that it's online.", 'start': 1692.303, 'duration': 6.164}, {'end': 1699.647, 'text': 'so we can.', 'start': 1698.467, 'duration': 1.18}, {'end': 1704.13, 'text': 'and i thought it was going to give me multiple iterations of this, but it only gave us one.', 'start': 1699.647, 'duration': 4.483}, {'end': 1711.794, 'text': 'so i can just say can you provide me with four more of those, with four more variations?', 'start': 1704.13, 'duration': 7.664}], 'summary': 'Request for 4 variations of online lactation support hero section copy.', 'duration': 46.866, 'max_score': 1664.928, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ1664928.jpg'}, {'end': 1778.945, 'src': 'embed', 'start': 1726.845, 'weight': 1, 'content': [{'end': 1733.148, 'text': 'like with this headline and this headline, we can figure out the sub headlines that may work and mix and match.', 'start': 1726.845, 'duration': 6.303}, {'end': 1736.49, 'text': 'uh, breastfeeding confidence starts here.', 'start': 1733.148, 'duration': 3.342}, {'end': 1738.051, 'text': 'schedule session today for that.', 'start': 1736.49, 'duration': 1.561}, {'end': 1743.795, 'text': 'uh, here another headline nurse your baby with confidence, Your online breastfeeding ally.', 'start': 1738.051, 'duration': 5.744}, {'end': 1747.558, 'text': 'I like that one because it emphasizes the online aspect.', 'start': 1743.875, 'duration': 3.683}, {'end': 1751.781, 'text': 'So we can copy that one for sure.', 'start': 1748.098, 'duration': 3.683}, {'end': 1754.104, 'text': 'I like book your appointment today.', 'start': 1751.802, 'duration': 2.302}, {'end': 1764.232, 'text': "Maybe a little bit wordy, but maybe not because it's really describing, which is a core tenant of good UX design.", 'start': 1754.204, 'duration': 10.028}, {'end': 1769.057, 'text': "When it comes to your ad copy and your call to action buttons, don't just say click here or learn more.", 'start': 1764.413, 'duration': 4.644}, {'end': 1775.783, 'text': "more accurately describe what's going to happen as a result of clicking that button, and this did perfect.", 'start': 1770.399, 'duration': 5.384}, {'end': 1778.945, 'text': 'uh, so, partner with our service.', 'start': 1775.783, 'duration': 3.162}], 'summary': 'Optimize ad copy by emphasizing online aspect and accurately describing call to action buttons for improved ux design.', 'duration': 52.1, 'max_score': 1726.845, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ1726845.jpg'}, {'end': 1998.966, 'src': 'embed', 'start': 1954.285, 'weight': 5, 'content': [{'end': 1975.249, 'text': "let's zoom up so you can see this of six benefits that would convince a person to schedule an online lactation consulting session.", 'start': 1954.285, 'duration': 20.964}, {'end': 1976.89, 'text': 'There we go.', 'start': 1975.269, 'duration': 1.621}, {'end': 1988.622, 'text': 'Maybe we can ask it also to provide it with a title and a brief description of that benefit.', 'start': 1978.311, 'duration': 10.311}, {'end': 1994.825, 'text': 'That way we can construct cards for these six benefits.', 'start': 1988.882, 'duration': 5.943}, {'end': 1998.966, 'text': "We may not use them all, depending on what it gives us, but it's going to give us options.", 'start': 1995.685, 'duration': 3.281}], 'summary': 'Identifying six benefits for online lactation consulting sessions.', 'duration': 44.681, 'max_score': 1954.285, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ1954285.jpg'}, {'end': 2183.786, 'src': 'embed', 'start': 2149.022, 'weight': 6, 'content': [{'end': 2152.203, 'text': 'rather than using lorem ipsum text or something like that.', 'start': 2149.022, 'duration': 3.181}, {'end': 2157.584, 'text': 'I think we could definitely do that to help us in that context.', 'start': 2153.543, 'duration': 4.041}, {'end': 2159.145, 'text': "Let's go ahead and do that real quickly.", 'start': 2157.804, 'duration': 1.341}, {'end': 2160.165, 'text': "There's no reason not to.", 'start': 2159.165, 'duration': 1}, {'end': 2161.745, 'text': "I'm going to go ahead here.", 'start': 2160.185, 'duration': 1.56}, {'end': 2164.066, 'text': "We'll zoom up.", 'start': 2161.765, 'duration': 2.301}, {'end': 2175.799, 'text': "Can you help? Can you create let's say three fictional user testimonials.", 'start': 2165.866, 'duration': 9.933}, {'end': 2183.786, 'text': "I will not use these because I guarantee you it's going to say this is unethical because it is.", 'start': 2179.002, 'duration': 4.784}], 'summary': 'Suggests creating three fictional user testimonials for help, but acknowledges it is unethical.', 'duration': 34.764, 'max_score': 2149.022, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ2149022.jpg'}, {'end': 2400.881, 'src': 'embed', 'start': 2363.739, 'weight': 7, 'content': [{'end': 2370.903, 'text': 'I mean, you should be able to ask it to help produce a fact section, a frequently asked questions section for this type of business.', 'start': 2363.739, 'duration': 7.164}, {'end': 2372.724, 'text': 'So I think that would completely make sense.', 'start': 2370.923, 'duration': 1.801}, {'end': 2374.185, 'text': "Let's go back to.", 'start': 2373.164, 'duration': 1.021}, {'end': 2378.145, 'text': "Not mid-journey, sorry, that's the wrong thing.", 'start': 2375.703, 'duration': 2.442}, {'end': 2378.605, 'text': 'There we go.', 'start': 2378.205, 'duration': 0.4}, {'end': 2400.881, 'text': 'All right, so can you generate a fact section based on common questions or concerns that the target audience might have?', 'start': 2380.747, 'duration': 20.134}], 'summary': 'Ai can generate fact section and faqs for business. can improve customer engagement.', 'duration': 37.142, 'max_score': 2363.739, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ2363739.jpg'}], 'start': 1633.127, 'title': 'Ai in online lactation support', 'summary': 'Covers using ai to generate ad copy and website content for online lactation support, emphasizing clear call-to-action buttons and various website elements like headlines, benefits, testimonials, and services.', 'chapters': [{'end': 1846.549, 'start': 1633.127, 'title': 'Ai-generated ad copy for online lactation support', 'summary': 'Discusses the process of using ai to generate ad copy for online lactation support, including requesting multiple variations and selecting the most suitable options, emphasizing the importance of clear and descriptive call-to-action buttons.', 'duration': 213.422, 'highlights': ['AI-generated ad copy for online lactation support is discussed, including the process of requesting multiple variations and selecting the most suitable options.', "Emphasizing the importance of clear and descriptive call-to-action buttons for effective UX design is highlighted, with the example of 'schedule a session today' being deemed suitable.", "The chapter mentions the preference for an ad headline that emphasizes the online aspect, leading to the selection of 'Your online breastfeeding ally' as the preferred option.", "The process of choosing a sub headline for the ad copy is detailed, with the final selection being 'Connect with the certified ibclc for online guidance and support.'"]}, {'end': 2472.899, 'start': 1846.729, 'title': 'Designing online lactation consulting website', 'summary': 'Discusses the process of using ai to generate content for an online lactation consulting website, including creating headlines, sub-headlines, call to action, benefits, testimonials, services, and frequently asked questions.', 'duration': 626.17, 'highlights': ['AI-assisted generation of website content The AI is used to generate headlines, sub-headlines, call to action, benefits, testimonials, services, and frequently asked questions for the online lactation consulting website.', 'Requesting generation of six benefits for scheduling online lactation consulting The AI is asked to provide a list of six benefits for scheduling an online lactation consulting session, including titles and brief descriptions, to construct cards for these benefits.', 'Requesting creation of three fictional user testimonials The AI is requested to create three fictional user testimonials to help in working within Figma, with a constraint of no more than two sentences for each testimonial.', 'AI-assisted generation of frequently asked questions section The AI is asked to generate at least six different questions and answers for a frequently asked questions section based on common questions or concerns that the target audience might have.']}], 'duration': 839.772, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ1633127.jpg', 'highlights': ['AI is used to generate ad copy for online lactation support, including the process of requesting multiple variations and selecting the most suitable options.', "Emphasizing the importance of clear and descriptive call-to-action buttons for effective UX design, with the example of 'schedule a session today' being deemed suitable.", "Preference for an ad headline that emphasizes the online aspect, leading to the selection of 'Your online breastfeeding ally' as the preferred option.", "Choosing a sub headline for the ad copy is detailed, with the final selection being 'Connect with the certified ibclc for online guidance and support.'", 'AI is used to generate headlines, sub-headlines, call to action, benefits, testimonials, services, and frequently asked questions for the online lactation consulting website.', 'Requesting generation of six benefits for scheduling online lactation consulting, including titles and brief descriptions, to construct cards for these benefits.', 'Requesting creation of three fictional user testimonials to help in working within Figma, with a constraint of no more than two sentences for each testimonial.', 'AI-assisted generation of at least six different questions and answers for a frequently asked questions section based on common questions or concerns that the target audience might have.']}, {'end': 2950.063, 'segs': [{'end': 2687.066, 'src': 'embed', 'start': 2582.697, 'weight': 0, 'content': [{'end': 2588.599, 'text': "While it's possible to include the fact section on a landing page, it may be more beneficial to place it on a separate page of the website.", 'start': 2582.697, 'duration': 5.902}, {'end': 2593.9, 'text': 'The landing page should primarily focus on convincing users to schedule an appointment and providing essential information.', 'start': 2588.619, 'duration': 5.281}, {'end': 2600.862, 'text': 'Including the fact on a separate page allows you to maintain a clean focus landing page design while still addressing common questions and concerns.', 'start': 2594.08, 'duration': 6.782}, {'end': 2605.783, 'text': 'You can link to the fact page in the main navigation menu or secondary call to action on the landing page,', 'start': 2600.902, 'duration': 4.881}, {'end': 2608.004, 'text': 'making it easy for users to find and access information.', 'start': 2605.783, 'duration': 2.221}, {'end': 2614.528, 'text': 'By creating a dedicated fact page, you can also expand the content over time, adding more questions and answers as you identify, identify,', 'start': 2608.604, 'duration': 5.924}, {'end': 2615.028, 'text': 'blah blah blah.', 'start': 2614.528, 'duration': 0.5}, {'end': 2619.17, 'text': 'OK, so, yep, pretty good, reasonable advice, clearly.', 'start': 2615.788, 'duration': 3.382}, {'end': 2625.534, 'text': "So one more thing that we're going to ask it to do is.", 'start': 2620.811, 'duration': 4.723}, {'end': 2633.959, 'text': 'We will ask it to provide us with color scheme ideas that would be relevant based on the target demographic.', 'start': 2627.115, 'duration': 6.844}, {'end': 2635.329, 'text': 'the target audience.', 'start': 2634.488, 'duration': 0.841}, {'end': 2637.31, 'text': "So we're going to ask it.", 'start': 2635.629, 'duration': 1.681}, {'end': 2653.541, 'text': 'So can you produce a few color schemes that would work well based on the business and the target audience? All right.', 'start': 2637.39, 'duration': 16.151}, {'end': 2657.912, 'text': "I know we've been This is a longer video, but we're just about done.", 'start': 2653.561, 'duration': 4.351}, {'end': 2662.798, 'text': 'Sure, here are three color schemes that will work well for an online lactation consulting business.', 'start': 2658.713, 'duration': 4.085}, {'end': 2665.861, 'text': "I'm considering the nature of the service and the target audience.", 'start': 2663.458, 'duration': 2.403}, {'end': 2669.004, 'text': 'Each color scheme includes a primary color, secondary, and accent color.', 'start': 2665.941, 'duration': 3.063}, {'end': 2673.529, 'text': 'You can use these color combinations to create visually appealing and professional website design.', 'start': 2669.345, 'duration': 4.184}, {'end': 2675.051, 'text': 'All right.', 'start': 2674.751, 'duration': 0.3}, {'end': 2680.959, 'text': "And it's interesting because if you ran that same exact prompt and we can always click regenerate,", 'start': 2675.953, 'duration': 5.006}, {'end': 2687.066, 'text': "it might even provide you with the psychological basis for why it's choosing these colors.", 'start': 2680.959, 'duration': 6.107}], 'summary': 'Suggests placing fact section on separate page, provides 3 color schemes for lactation consulting business.', 'duration': 104.369, 'max_score': 2582.697, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ2582697.jpg'}, {'end': 2828.829, 'src': 'embed', 'start': 2799.315, 'weight': 4, 'content': [{'end': 2799.996, 'text': 'We want to take this.', 'start': 2799.315, 'duration': 0.681}, {'end': 2803.299, 'text': 'All right, so sage green.', 'start': 2800.016, 'duration': 3.283}, {'end': 2810.988, 'text': 'Again, these are calming colors, which are suitable for this type of business because these are high-stressed moms.', 'start': 2804.26, 'duration': 6.728}, {'end': 2817.095, 'text': "If they're a prenatal appointment, they're not too high-stress because the child's not there yet.", 'start': 2813.511, 'duration': 3.584}, {'end': 2826.749, 'text': "If they do have a child, then usually they're very frustrated because that's when they call the lactation consultant if things aren't going right.", 'start': 2819.307, 'duration': 7.442}, {'end': 2828.829, 'text': "So let's take this one.", 'start': 2827.709, 'duration': 1.12}], 'summary': 'Using calming colors like sage green for a business catering to high-stressed moms dealing with prenatal and postnatal issues.', 'duration': 29.514, 'max_score': 2799.315, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ2799315.jpg'}, {'end': 2937.573, 'src': 'embed', 'start': 2911.065, 'weight': 8, 'content': [{'end': 2916.69, 'text': "I think we'll probably just stick with one of these when we make our determination on what color scheme to use.", 'start': 2911.065, 'duration': 5.625}, {'end': 2919.052, 'text': 'All right, everybody, hopefully you enjoyed that.', 'start': 2917.09, 'duration': 1.962}, {'end': 2928.022, 'text': 'If you want to learn more and follow along with the progression of this project into where we actually designed a real layout and such,', 'start': 2919.192, 'duration': 8.83}, {'end': 2929.324, 'text': 'you can join the course below.', 'start': 2928.022, 'duration': 1.302}, {'end': 2931.947, 'text': "It's over 16 hours worth of UI UX.", 'start': 2929.344, 'duration': 2.603}, {'end': 2937.573, 'text': 'And if you want to specifically just jump to this part in the course where we work on this project specifically,', 'start': 2932.387, 'duration': 5.186}], 'summary': '16 hours of ui ux course available with real project design.', 'duration': 26.508, 'max_score': 2911.065, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ2911065.jpg'}], 'start': 2472.919, 'title': 'Ai fact placement decision, color schemes, and ui design', 'summary': 'Covers the decision to place ai-generated facts on a separate page, benefits of dedicated fact page, ai-generated color schemes for an online business, and creating color scheme ideas for ui design, with a recommendation to join a 16-hour ui ux course for further learning.', 'chapters': [{'end': 2608.004, 'start': 2472.919, 'title': 'Ai fact placement decision', 'summary': 'Discusses the decision of placing ai-generated facts on a separate page instead of the landing page to maintain a clean focus and address common questions and concerns, making it easy for users to find and access information.', 'duration': 135.085, 'highlights': ['Placing the fact on a separate page may be more beneficial than including it on the landing page, as it allows for a clean focus on the landing page design and still addresses common questions and concerns.', 'The landing page should primarily focus on convincing users to schedule an appointment and providing essential information.', 'You can link to the fact page in the main navigation menu or secondary call to action on the landing page, making it easy for users to find and access information.']}, {'end': 2709.839, 'start': 2608.604, 'title': 'Ai-generated color schemes for online business', 'summary': 'Discusses the benefits of creating a dedicated fact page, expanding content over time, and requesting ai to generate color schemes relevant to the target audience, providing three color schemes for an online lactation consulting business.', 'duration': 101.235, 'highlights': ['AI can generate three color schemes for an online lactation consulting business, considering the service nature and target audience, including primary, secondary, and accent colors, to create visually appealing website designs.', "Creating a dedicated fact page allows for the expansion of content over time by adding more questions and answers, contributing to the page's comprehensiveness and relevance to the audience.", 'The AI can provide psychological reasoning for the chosen color schemes, offering insights into the basis for color selection, enhancing understanding and decision-making in color choices.']}, {'end': 2950.063, 'start': 2710.32, 'title': 'Color scheme ideas for ui design', 'summary': 'Discusses creating color scheme ideas for a ui design project, demonstrating the process of selecting primary, secondary, and accent colors, and emphasizing the importance of calming colors suitable for a high-stress target audience, with a suggestion to join a 16-hour ui ux course for further learning.', 'duration': 239.743, 'highlights': ['The chapter demonstrates the process of selecting primary, secondary, and accent colors for a UI design project, emphasizing the importance of calming colors suitable for high-stress target audience, like prenatal and frustrated mothers.', 'The speaker discusses the process of evaluating and selecting specific colors, such as teal, off-white, and sandy brown, to create a cohesive color scheme for the UI design project.', 'The speaker offers a suggestion to join a 16-hour UI UX course for further learning, with a coupon code provided in the YouTube description for interested viewers.']}], 'duration': 477.144, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/prVP_M0j3uQ/pics/prVP_M0j3uQ2472919.jpg', 'highlights': ['AI can generate three color schemes for an online lactation consulting business, considering the service nature and target audience, including primary, secondary, and accent colors, to create visually appealing website designs.', 'Placing the fact on a separate page may be more beneficial than including it on the landing page, as it allows for a clean focus on the landing page design and still addresses common questions and concerns.', "Creating a dedicated fact page allows for the expansion of content over time by adding more questions and answers, contributing to the page's comprehensiveness and relevance to the audience.", 'The landing page should primarily focus on convincing users to schedule an appointment and providing essential information.', 'The chapter demonstrates the process of selecting primary, secondary, and accent colors for a UI design project, emphasizing the importance of calming colors suitable for high-stress target audience, like prenatal and frustrated mothers.', 'You can link to the fact page in the main navigation menu or secondary call to action on the landing page, making it easy for users to find and access information.', 'The AI can provide psychological reasoning for the chosen color schemes, offering insights into the basis for color selection, enhancing understanding and decision-making in color choices.', 'The speaker discusses the process of evaluating and selecting specific colors, such as teal, off-white, and sandy brown, to create a cohesive color scheme for the UI design project.', 'The speaker offers a suggestion to join a 16-hour UI UX course for further learning, with a coupon code provided in the YouTube description for interested viewers.']}], 'highlights': ['The new AI update in the UI UX course demonstrates the use of GPT4 for UX research, enabling the efficient creation of journey maps, user flows, and ad copy, with potential time-saving benefits, as AI emerges as a powerful tool in the design process.', 'AI tools like ChatGPT and Midjourney will be used for creating a new website landing page, emphasizing the use of GPT-4 and considering potential future versions.', 'AI can generate photorealistic assets for UI/UX design, eliminating the need for a photographer, and can assist in user research for target audience demographics and psychographics, saving costs and time for designers.', 'The process of creating a 35-year-old woman persona using Mid-journey AI, demonstrating the ability to specify traits like age, income, and setting, resulting in impressive and realistic images.', 'The suggested information architecture for the landing page includes various essential elements aimed at providing a compelling user experience.', 'AI is used to generate ad copy for online lactation support, including the process of requesting multiple variations and selecting the most suitable options.', 'AI can generate three color schemes for an online lactation consulting business, considering the service nature and target audience, including primary, secondary, and accent colors, to create visually appealing website designs.']}