title
Content Marketing Full Course | Content Marketing Tutorial For Beginners | Simplilearn

description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=DigitalMarketing-osVm6UrwEYc&utm_medium=DescriptionFirstFold&utm_source=youtube In this video, we’ll discuss what is content marketing basic and later in-depth, a few important strategies for content marketing that every marketer should know, content marketing and SEO, . How to rank #1 on Google and Youtube, Beginners Guide To Content Marketing 2020, and Introduction to Content Marketing Certification Training. Content marketing is a pull marketing technique of creating and sharing valuable content (such as blogs, videos, articles, etc.) to the target audience. A valuable content solves a problem of the target audience, holds their attention by adding value to their lives and results in converting their interest into purchase. So, let's get started with content marketing strategies. Below are the topics we'll be discussing in the video: 00:00:00 What is content marketing 00:14:13 Content marketing tutorial 00:19:19 Content marketing strategies 00:52:16 Content Marketing And SEO 00:59:09How to rank # on Google 01:16:55 How to rank on youtube 01:32:55 Beginners Guide To Content Marketing 2020 01:44:20 Content marketing I and A 02:02:42 Introduction to Content Marketing Certification Training ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs #ContentMarketing #ContentMarketingCourse #ContentMarketingTutorialForBeginners #ContentMarketingStrategy #ContentMarketingTools #DigitalMarketing #Simplilearn ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Become eligible to be part of the Purdue University Alumni Association - Masterclasses delivered by Purdue faculty - Harvard Business Publishing Cases - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects - 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. - 35+ digital marketing tools - Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs) - Course aligned with Hootsuite and SE Ranking certification - Learn using Meta Business Coach Chatbot - Live classes delivered by Industry Experts along with self-paced content ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology 👉Learn more at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=DigitalMarketing-osVm6UrwEYc&utm_medium=Description&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

detail
{'title': 'Content Marketing Full Course | Content Marketing Tutorial For Beginners | Simplilearn', 'heatmap': [{'end': 7534.947, 'start': 7463.791, 'weight': 1}], 'summary': "The course provides in-depth insights into content marketing with strategies, seo impact, and certification training, including the michelin guide's use as a content marketing tool, enhanced tire sales, and brand recognition. it emphasizes audience knowledge, high-quality content creation, a/b testing, and effective communication through native ads and content management systems.", 'chapters': [{'end': 201.89, 'segs': [{'end': 99.771, 'src': 'embed', 'start': 50.187, 'weight': 2, 'content': [{'end': 55.23, 'text': 'For this training, with me, I have our experienced content marketing specialist, Rob and Greg Jarboe.', 'start': 50.187, 'duration': 5.043}, {'end': 58.971, 'text': 'Together, they will take you through the various topics of content marketing.', 'start': 55.69, 'duration': 3.281}, {'end': 61.853, 'text': "So without any further ado, let's get started.", 'start': 59.512, 'duration': 2.341}, {'end': 68.336, 'text': 'Before we begin, make sure to subscribe to our YouTube channel and hit the bell icon to never miss an update from Simply Learn.', 'start': 62.553, 'duration': 5.783}, {'end': 70.177, 'text': "I'm Greg Jarboe.", 'start': 69.296, 'duration': 0.881}, {'end': 72.138, 'text': 'And what is that?', 'start': 70.897, 'duration': 1.241}, {'end': 81.247, 'text': "I mean, what we're going to talk about in this first module of a content marketing foundation course is literally content marketing.", 'start': 72.378, 'duration': 8.869}, {'end': 86.568, 'text': 'Okay, what is it? So content marketing is not a new concept.', 'start': 82.408, 'duration': 4.16}, {'end': 88.289, 'text': "It's been around for over 100 years.", 'start': 86.648, 'duration': 1.641}, {'end': 97.311, 'text': 'In fact, one of the classic foundation stories of the birth of content marketing goes all the way back to the Michelin Brothers in France.', 'start': 88.349, 'duration': 8.962}, {'end': 99.771, 'text': 'And the Michelin Brothers.', 'start': 98.171, 'duration': 1.6}], 'summary': "Content marketing has been around for over 100 years, as seen in the michelin brothers' story. join simply learn's youtube channel for updates.", 'duration': 49.584, 'max_score': 50.187, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc50187.jpg'}, {'end': 183.17, 'src': 'embed', 'start': 126.708, 'weight': 0, 'content': [{'end': 129.049, 'text': 'because, my God, what was worth going out there for?', 'start': 126.708, 'duration': 2.341}, {'end': 131.209, 'text': 'You know, for Paris.', 'start': 129.788, 'duration': 1.421}, {'end': 132.469, 'text': "That's all happening here.", 'start': 131.229, 'duration': 1.24}, {'end': 143.539, 'text': 'And what the Michelin brothers realized is if they wanted to sell more tires They had to get people to drive farther and farther and use them.', 'start': 133.45, 'duration': 10.089}, {'end': 154.001, 'text': 'So what did they come up with? The concept that really is the birth of content marketing in my book was the Michelin Guide.', 'start': 144.539, 'duration': 9.462}, {'end': 165.924, 'text': 'And the Michelin Guide was unique in that it reviewed restaurants, not just restaurants nearby in Paris, but restaurants out there in the provinces.', 'start': 155.342, 'duration': 10.582}, {'end': 175.185, 'text': "And the Michelin brothers are the ones who came up with the one, two, and three-star rating system to say this restaurant, I know it's way out there.", 'start': 167.219, 'duration': 7.966}, {'end': 177.446, 'text': "It's, you know, bad roads.", 'start': 175.885, 'duration': 1.561}, {'end': 180.228, 'text': 'But guess what? To die for.', 'start': 178.207, 'duration': 2.021}, {'end': 183.17, 'text': 'The Ratatouille, oh, you got to have it.', 'start': 180.509, 'duration': 2.661}], 'summary': 'The michelin guide used content marketing to promote tire sales by reviewing restaurants and introducing a star rating system to encourage people to drive farther.', 'duration': 56.462, 'max_score': 126.708, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc126708.jpg'}], 'start': 8.157, 'title': 'Content marketing and michelin guide', 'summary': 'Covers a full course on content marketing, including strategies, seo impact, and certification training, led by specialists, and discusses the birth of the michelin guide as a strategic content marketing tool, boosting tire sales through a unique restaurant rating system.', 'chapters': [{'end': 99.771, 'start': 8.157, 'title': 'Content marketing full course', 'summary': "Covers the full course on content marketing, including popular strategies, impact on seo, ranking on google and youtube, interview questions, beginner's guide, and certification training, led by experienced specialists, rob and greg jarboe.", 'duration': 91.614, 'highlights': ["The chapter covers the full course on content marketing, including popular strategies, impact on SEO, ranking on Google and YouTube, interview questions, beginner's guide, and certification training, led by experienced specialists, Rob and Greg Jarboe.", 'The training includes insights from experienced content marketing specialists, Rob and Greg Jarboe.', 'Content marketing has been around for over 100 years, with a classic foundation story dating back to the Michelin Brothers in France.']}, {'end': 201.89, 'start': 99.771, 'title': 'Birth of michelin guide', 'summary': 'Discusses how the michelin brothers introduced the michelin guide as a strategic content marketing tool, using a unique restaurant rating system to encourage people to drive farther and use their tires, ultimately boosting sales.', 'duration': 102.119, 'highlights': ['The Michelin brothers created the Michelin Guide, the birth of content marketing, to encourage people to drive farther and use their tires, ultimately boosting sales.', 'They introduced the one, two, and three-star rating system for restaurants to indicate their worthiness, even if located in remote areas with bad roads.', 'The guide also provided information on where to find gasoline and recommended hotels along the way, incentivizing travelers to make longer trips.']}], 'duration': 193.733, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc8157.jpg', 'highlights': ['The Michelin Guide, a strategic content marketing tool, was created by the Michelin brothers to boost tire sales.', 'The Michelin Guide introduced a unique restaurant rating system, including one, two, and three-star ratings.', 'Content marketing has a classic foundation story dating back to the Michelin Brothers in France.', 'The chapter covers a full course on content marketing, including popular strategies, impact on SEO, and certification training, led by experienced specialists, Rob and Greg Jarboe.', 'The training includes insights from experienced content marketing specialists, Rob and Greg Jarboe.']}, {'end': 1067.288, 'segs': [{'end': 329.658, 'src': 'embed', 'start': 303.048, 'weight': 3, 'content': [{'end': 312.511, 'text': 'But I am going to highlight a couple of words in the definition that I think are absolutely critical to any definition of content marketing.', 'start': 303.048, 'duration': 9.463}, {'end': 316.375, 'text': 'The content that you create needs to be relevant.', 'start': 313.735, 'duration': 2.64}, {'end': 320.356, 'text': 'And it also has to be valuable.', 'start': 317.956, 'duration': 2.4}, {'end': 326.497, 'text': "Now, if it's not relevant, then you're not actually meeting my needs or interests.", 'start': 321.516, 'duration': 4.981}, {'end': 329.658, 'text': 'You know, and why would I be interested in it?', 'start': 327.277, 'duration': 2.381}], 'summary': 'Content marketing: relevant and valuable content is critical for meeting user needs and interests.', 'duration': 26.61, 'max_score': 303.048, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc303048.jpg'}, {'end': 728.913, 'src': 'embed', 'start': 703.07, 'weight': 4, 'content': [{'end': 710.354, 'text': 'Guess what? You need to have a documented content marketing strategy to be an effective B2B content marketer.', 'start': 703.07, 'duration': 7.284}, {'end': 714.357, 'text': 'You need to have someone who oversees content marketing strategy.', 'start': 710.775, 'duration': 3.582}, {'end': 720.988, 'text': 'It helps if you are using more tactics and more social media platforms.', 'start': 715.265, 'duration': 5.723}, {'end': 728.913, 'text': 'And guess what? You spend a higher percentage of your overall marketing budget on content marketing.', 'start': 721.809, 'duration': 7.104}], 'summary': 'Effective b2b content marketers need a documented strategy and higher budget allocation.', 'duration': 25.843, 'max_score': 703.07, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc703070.jpg'}, {'end': 900.91, 'src': 'embed', 'start': 864.392, 'weight': 2, 'content': [{'end': 865.933, 'text': 'that changes things.', 'start': 864.392, 'duration': 1.541}, {'end': 877.702, 'text': 'content marketing is now about creating content that consumers will engage with and act upon, not just read or listen to or watch.', 'start': 865.933, 'duration': 11.769}, {'end': 891.883, 'text': "so in this introductory module we're going to provide you with an understanding of how content marketing affects the decision-making process when people are on the customer journey to making a purchase.", 'start': 877.702, 'duration': 14.181}, {'end': 900.91, 'text': "And with a solid content marketing strategy, your customers' buying decisions can actually happen faster.", 'start': 892.604, 'duration': 8.306}], 'summary': 'Content marketing accelerates buying decisions by engaging consumers actively.', 'duration': 36.518, 'max_score': 864.392, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc864392.jpg'}, {'end': 1046.145, 'src': 'embed', 'start': 1024.777, 'weight': 0, 'content': [{'end': 1034.207, 'text': 'So what did they come up with? The concept that really is the birth of content marketing in my book was the Michelin Guide.', 'start': 1024.777, 'duration': 9.43}, {'end': 1046.145, 'text': 'And the Michelin Guide was unique in that it reviewed restaurants, not just restaurants nearby in Paris, but restaurants out there in the provinces.', 'start': 1035.563, 'duration': 10.582}], 'summary': 'The birth of content marketing was the michelin guide, which reviewed restaurants in paris and the provinces.', 'duration': 21.368, 'max_score': 1024.777, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc1024777.jpg'}], 'start': 201.89, 'title': 'Michelin guide and content marketing', 'summary': "Discusses the michelin guide's use of content marketing to promote tire sales, resulting in increased purchases and brand recognition, and the evolution of content marketing emphasizing the importance of creating relevant and valuable content in the 21st century, highlighting key factors for effective content marketing.", 'chapters': [{'end': 284.983, 'start': 201.89, 'title': 'Michelin guide and content marketing', 'summary': 'Discusses how the michelin guide utilized content marketing by creating engaging content about food to promote tire sales, resulting in increased tire purchases and brand recognition.', 'duration': 83.093, 'highlights': ["The Michelin Guide utilized content marketing by creating content that appealed to their audience's passion for food, indirectly promoting tire sales by encouraging people to drive to restaurants, resulting in increased tire purchases and brand recognition.", 'In 1900, Michelin created content that inspired people to drive to remote restaurants using their innovative automobile, leading to more flat tires and subsequent tire replacements, ultimately resulting in increased tire sales and brand recognition.', "The how-to article on repairing flat tires, particularly Michelin tires, was part of Michelin's content marketing strategy, indirectly promoting tire sales and contributing to the brand's recognition and success.", "Mentions that the Michelin Guide's content was not solely focused on promoting the features and benefits of tires, but rather on creating engaging content related to the audience's passion for food, ultimately leading to increased tire sales and brand recognition."]}, {'end': 1067.288, 'start': 285.184, 'title': 'Evolution of content marketing', 'summary': 'Discusses the evolution of content marketing in the 21st century, emphasizing the importance of creating relevant and valuable content and highlighting the key factors for effective content marketing, including the impact on decision-making process and customer journey.', 'duration': 782.104, 'highlights': ["The Michelin Brothers' creation of the Michelin Guide is highlighted as the birth of content marketing, demonstrating the concept of creating valuable and relevant content to promote their product, the pneumatic tires, in an era when people were hesitant to venture outside their local area, which serves as a classic foundation story of content marketing.", 'The importance of creating relevant and valuable content for effective content marketing is emphasized, with relevance ensuring that content is not screened out and value being a key factor in attracting and engaging customers, contributing to the success of content marketing.', 'The key factors for effective content marketing across B2C, B2B, small business, and enterprise levels are presented, highlighting the common criteria including the need for a documented content strategy, oversight of content marketing, utilization of multiple tactics and social media platforms, and a higher percentage of the overall marketing budget, demonstrating the essential elements for success in content marketing.', "The impact of content marketing on the decision-making process and customer journey is discussed, with a solid content marketing strategy shown to accelerate customers' buying decisions, shorten the decision-making process, and expand reach to new prospects, highlighting the benefits of content marketing in influencing consumer behavior and driving business growth.", 'The overlap between content marketing, SEO, and social media marketing is explained, showcasing the interconnected nature of these elements and their role in creating valuable and relevant content to enhance online visibility and engage with target audiences, emphasizing the importance of understanding the relationship between these marketing components.']}], 'duration': 865.398, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc201890.jpg', 'highlights': ["The Michelin Guide utilized content marketing by creating content that appealed to their audience's passion for food, indirectly promoting tire sales by encouraging people to drive to restaurants, resulting in increased tire purchases and brand recognition.", "The Michelin Brothers' creation of the Michelin Guide is highlighted as the birth of content marketing, demonstrating the concept of creating valuable and relevant content to promote their product, the pneumatic tires, in an era when people were hesitant to venture outside their local area, which serves as a classic foundation story of content marketing.", "The impact of content marketing on the decision-making process and customer journey is discussed, with a solid content marketing strategy shown to accelerate customers' buying decisions, shorten the decision-making process, and expand reach to new prospects, highlighting the benefits of content marketing in influencing consumer behavior and driving business growth.", 'The importance of creating relevant and valuable content for effective content marketing is emphasized, with relevance ensuring that content is not screened out and value being a key factor in attracting and engaging customers, contributing to the success of content marketing.', 'The key factors for effective content marketing across B2C, B2B, small business, and enterprise levels are presented, highlighting the common criteria including the need for a documented content strategy, oversight of content marketing, utilization of multiple tactics and social media platforms, and a higher percentage of the overall marketing budget, demonstrating the essential elements for success in content marketing.']}, {'end': 1961.04, 'segs': [{'end': 1168.113, 'src': 'embed', 'start': 1113.904, 'weight': 0, 'content': [{'end': 1121.608, 'text': 'What they were doing was they were speaking to their audience about what their audience was truly passionate about, which in Paris in 1900 was food.', 'start': 1113.904, 'duration': 7.704}, {'end': 1135.838, 'text': 'and by creating content that got the audience to get into their new, innovative automobile and drive all the way out there,', 'start': 1125.313, 'duration': 10.525}, {'end': 1141.06, 'text': 'into the provinces for that absolutely remarkable three-star restaurant.', 'start': 1135.838, 'duration': 5.222}, {'end': 1143.621, 'text': 'People got more flats.', 'start': 1142.601, 'duration': 1.02}, {'end': 1145.762, 'text': 'People had to replace their tires.', 'start': 1144.362, 'duration': 1.4}, {'end': 1147.343, 'text': 'But it was worth it.', 'start': 1146.543, 'duration': 0.8}, {'end': 1151.843, 'text': 'And oh, by the way, Michelin sold more tires.', 'start': 1148.144, 'duration': 3.699}, {'end': 1155.265, 'text': "So that's a great story.", 'start': 1152.924, 'duration': 2.341}, {'end': 1161.387, 'text': 'Every time you sort of, you know, Greetings everyone and welcome.', 'start': 1155.405, 'duration': 5.982}, {'end': 1168.113, 'text': "My name is Rob Sanders from Simply Learn and today we're going to talk about content marketing strategy.", 'start': 1161.447, 'duration': 6.666}], 'summary': "Michelin's content marketing strategy led to increased tire sales.", 'duration': 54.209, 'max_score': 1113.904, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc1113904.jpg'}, {'end': 1219.81, 'src': 'embed', 'start': 1192.937, 'weight': 3, 'content': [{'end': 1199.064, 'text': "so it's just like speaking, except when we're speaking to somebody, we're speaking directly to them.", 'start': 1192.937, 'duration': 6.127}, {'end': 1203.389, 'text': 'content is very similar, and so we have to be able to know our audience ahead of time.', 'start': 1199.064, 'duration': 4.325}, {'end': 1211.299, 'text': "So what you can do is collect demographics of your target audience based on who's coming to your website.", 'start': 1203.769, 'duration': 7.53}, {'end': 1214.864, 'text': 'So you can get that data in Google Analytics under audience.', 'start': 1211.319, 'duration': 3.545}, {'end': 1216.666, 'text': 'Email subscribers.', 'start': 1215.424, 'duration': 1.242}, {'end': 1219.81, 'text': 'I mean who is subscribing to your emails?', 'start': 1216.666, 'duration': 3.144}], 'summary': 'Understanding the audience is crucial for effective communication. collect demographic data from website visitors and email subscribers using google analytics.', 'duration': 26.873, 'max_score': 1192.937, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc1192937.jpg'}, {'end': 1532.663, 'src': 'embed', 'start': 1506.156, 'weight': 4, 'content': [{'end': 1510.857, 'text': 'you know people are gonna become more interested, more engaged and Spend more time,', 'start': 1506.156, 'duration': 4.701}, {'end': 1521.1, 'text': "and that's all going to funnel through to somebody taking that next step in the funnel and becoming more interested in your service or even purchasing one of your products.", 'start': 1510.857, 'duration': 10.243}, {'end': 1527.061, 'text': 'So creating high quality content involves brainstorming topics and terms.', 'start': 1521.5, 'duration': 5.561}, {'end': 1528.862, 'text': "You know, you've got to do the upfront work.", 'start': 1527.302, 'duration': 1.56}, {'end': 1530.842, 'text': 'Due diligence is at work here.', 'start': 1528.942, 'duration': 1.9}, {'end': 1532.663, 'text': 'So brainstorm some topics.', 'start': 1530.942, 'duration': 1.721}], 'summary': 'Engaging content drives increased interest, engagement, and conversion, requiring upfront brainstorming and due diligence.', 'duration': 26.507, 'max_score': 1506.156, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc1506156.jpg'}, {'end': 1815.35, 'src': 'embed', 'start': 1784.738, 'weight': 5, 'content': [{'end': 1790.967, 'text': 'Have them come back and read a secondary blog post or secondary piece that supports the original.', 'start': 1784.738, 'duration': 6.229}, {'end': 1796.475, 'text': 'Now, we want to move from high quality content to running AAB tests.', 'start': 1791.447, 'duration': 5.028}, {'end': 1797.977, 'text': 'AAB tests are so important.', 'start': 1796.775, 'duration': 1.202}, {'end': 1803.161, 'text': 'Why? Because with A, B split testing, you can increase your conversion rates.', 'start': 1798.257, 'duration': 4.904}, {'end': 1808.024, 'text': 'OK, so four elements to test in your content marketing strategy.', 'start': 1804.081, 'duration': 3.943}, {'end': 1815.35, 'text': "So if you have content, say a blog and you're testing that blog, you test out the images, test out the forms.", 'start': 1808.064, 'duration': 7.286}], 'summary': 'Aab testing can increase conversion rates. test images and forms in blog posts.', 'duration': 30.612, 'max_score': 1784.738, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc1784738.jpg'}], 'start': 1068.584, 'title': "Michelin's successful content marketing", 'summary': "Discusses michelin's 1900 content marketing strategy, leading to increased tire sales and brand recognition, and emphasizes audience knowledge, high-quality content creation, and a/b testing in content marketing, including gathering audience data, benefits of high-quality content, and elements to test.", 'chapters': [{'end': 1168.113, 'start': 1068.584, 'title': "Michelin's content marketing success", 'summary': "Discusses how michelin's content marketing strategy in 1900 focused on providing valuable information to its audience about travel, food, and automobile maintenance, leading to increased tire sales and brand recognition.", 'duration': 99.529, 'highlights': ["Michelin's content marketing strategy in 1900 focused on providing valuable information to its audience about travel, food, and automobile maintenance, leading to increased tire sales and brand recognition.", 'By creating content that encouraged the audience to drive to remote locations for remarkable dining experiences, Michelin indirectly increased tire sales as people encountered more flats and had to replace their tires.', "The strategy involved providing guides, information on gasoline stations, hotel recommendations, and tire repair instructions, which added value to the audience and contributed to Michelin's success in selling more tires."]}, {'end': 1961.04, 'start': 1168.493, 'title': 'Content marketing best practices', 'summary': 'Emphasizes the importance of knowing the audience, creating high-quality content, and running a/b tests in content marketing strategy, including gathering audience data from various platforms, benefits of high-quality content, and elements to test in a/b testing.', 'duration': 792.547, 'highlights': ["Knowing Your Audience It's crucial to gather demographic data of the target audience from platforms like Google Analytics, email subscribers, and social media to segment the audience based on interests, age, gender, education level, and income to cater content accordingly, leading to a successful content marketing strategy.", 'Creating High-Quality Content Producing high-quality content increases brand awareness, website traffic, social media shares, SEO ranking, website dwell time, and leads, involving brainstorming topics, original content creation, compelling headlines, engaging and thought-provoking content, logical structure, relevant images, and content updates.', 'Running A/B Tests A/B split testing is essential to increase conversion rates by testing elements like images, forms, content length, and call-to-action tones using Google Optimize and analytics to create a user-friendly experience, resulting in improved website performance and user engagement.']}], 'duration': 892.456, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc1068584.jpg', 'highlights': ["Michelin's content marketing strategy in 1900 focused on providing valuable information about travel, food, and automobile maintenance, leading to increased tire sales and brand recognition.", 'By creating content that encouraged the audience to drive to remote locations for remarkable dining experiences, Michelin indirectly increased tire sales as people encountered more flats and had to replace their tires.', "The strategy involved providing guides, information on gasoline stations, hotel recommendations, and tire repair instructions, which added value to the audience and contributed to Michelin's success in selling more tires.", "Knowing Your Audience It's crucial to gather demographic data of the target audience from platforms like Google Analytics, email subscribers, and social media to segment the audience based on interests, age, gender, education level, and income to cater content accordingly, leading to a successful content marketing strategy.", 'Creating High-Quality Content Producing high-quality content increases brand awareness, website traffic, social media shares, SEO ranking, website dwell time, and leads, involving brainstorming topics, original content creation, compelling headlines, engaging and thought-provoking content, logical structure, relevant images, and content updates.', 'Running A/B Tests A/B split testing is essential to increase conversion rates by testing elements like images, forms, content length, and call-to-action tones using Google Optimize and analytics to create a user-friendly experience, resulting in improved website performance and user engagement.']}, {'end': 2507.134, 'segs': [{'end': 2003.849, 'src': 'embed', 'start': 1979.715, 'weight': 0, 'content': [{'end': 1988.602, 'text': 'So you can opt for competitive analysis by identifying your competitors top performing content for specific topics.', 'start': 1979.715, 'duration': 8.887}, {'end': 1994.625, 'text': "And so really what we're trying to do here is improve our conversion rates.", 'start': 1989.642, 'duration': 4.983}, {'end': 2000.667, 'text': 'So what are your competitors doing? What are their baselines? We can maybe up that ante.', 'start': 1995.005, 'duration': 5.662}, {'end': 2003.849, 'text': 'I mean, that data is also available in Google Analytics.', 'start': 2000.967, 'duration': 2.882}], 'summary': "Improve conversion rates by analyzing competitors' top content, leveraging google analytics.", 'duration': 24.134, 'max_score': 1979.715, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc1979715.jpg'}, {'end': 2071.196, 'src': 'embed', 'start': 2043.194, 'weight': 1, 'content': [{'end': 2047.378, 'text': "that's getting them recognized in the search engine rankings.", 'start': 2043.194, 'duration': 4.184}, {'end': 2048.039, 'text': 'so you can.', 'start': 2047.378, 'duration': 0.661}, {'end': 2057.427, 'text': 'certainly, if you go to search engine route, you can certainly leverage an seo platform like search, sem rush or moz or something like that.', 'start': 2048.039, 'duration': 9.388}, {'end': 2062.472, 'text': "that's going to allow you to get some good insight on competitor information.", 'start': 2057.427, 'duration': 5.045}, {'end': 2068.715, 'text': 'so Keep in mind there are SEO platforms that will give you information on your competitors.', 'start': 2062.472, 'duration': 6.243}, {'end': 2071.196, 'text': "And that's what these SEO platforms are good for.", 'start': 2069.175, 'duration': 2.021}], 'summary': 'Seo platforms like search, sem rush, and moz provide competitor insights for search engine rankings.', 'duration': 28.002, 'max_score': 2043.194, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc2043194.jpg'}, {'end': 2292.746, 'src': 'embed', 'start': 2268.814, 'weight': 2, 'content': [{'end': 2276.296, 'text': 'Ask yourself, is a podcast the best way to communicate to my target audience? And then videos are highly engaging.', 'start': 2268.814, 'duration': 7.482}, {'end': 2284.241, 'text': "They're also shareable on blog posts and pretty much most, if not all social media platforms.", 'start': 2276.656, 'duration': 7.585}, {'end': 2292.746, 'text': "So once you've done that, once you choose the proper format, you want to choose a content management system that's going to work for you.", 'start': 2284.501, 'duration': 8.245}], 'summary': 'Consider podcast vs videos for engagement and choose a suitable content management system.', 'duration': 23.932, 'max_score': 2268.814, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc2268814.jpg'}, {'end': 2375.248, 'src': 'embed', 'start': 2344.438, 'weight': 4, 'content': [{'end': 2347.922, 'text': "So email's a good way to follow up with your audience.", 'start': 2344.438, 'duration': 3.484}, {'end': 2351.185, 'text': "So if you've done a podcast, follow up with an email.", 'start': 2347.962, 'duration': 3.223}, {'end': 2357.471, 'text': 'Maybe get them to fill out a survey via email based on that podcast.', 'start': 2352.006, 'duration': 5.465}, {'end': 2366.001, 'text': 'Or if you create a podcast about some data that you talked about in that podcast, follow up that with them via email,', 'start': 2357.852, 'duration': 8.149}, {'end': 2369.925, 'text': 'with an infographic perhaps built into the email.', 'start': 2366.001, 'duration': 3.924}, {'end': 2375.248, 'text': "There's lots of ways that all these formats can complement themselves via email.", 'start': 2370.345, 'duration': 4.903}], 'summary': 'Utilize email to follow up on podcasts, gather feedback, and share complementary content such as infographics.', 'duration': 30.81, 'max_score': 2344.438, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc2344438.jpg'}, {'end': 2496.809, 'src': 'embed', 'start': 2460.456, 'weight': 5, 'content': [{'end': 2461.777, 'text': 'So keep all that in mind.', 'start': 2460.456, 'duration': 1.321}, {'end': 2464.839, 'text': 'Email is a good way to communicate with your audience.', 'start': 2461.877, 'duration': 2.962}, {'end': 2468.383, 'text': 'okay, the last point we want to make here is use native ads.', 'start': 2465.479, 'duration': 2.904}, {'end': 2470.766, 'text': 'okay, so we talk about native ads.', 'start': 2468.383, 'duration': 2.383}, {'end': 2475.411, 'text': "it's one of the smartest ways to connect your audience with your brand.", 'start': 2470.766, 'duration': 4.645}, {'end': 2479.175, 'text': 'so, for example, this is a native ad on buzzfeed.', 'start': 2475.411, 'duration': 3.764}, {'end': 2484.241, 'text': "okay, it's about 15 bands that probably won't exist without led zeppelin.", 'start': 2479.175, 'duration': 5.066}, {'end': 2496.809, 'text': "okay. so for you folks out there that don't know who, led zeppelin is a rock group from the 70s, late 60s, 70s okay, disbanded in 80, 81, 82, early 80s.", 'start': 2484.241, 'duration': 12.568}], 'summary': 'Use email and native ads to connect with audience for effective communication and brand promotion.', 'duration': 36.353, 'max_score': 2460.456, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc2460456.jpg'}], 'start': 1961.46, 'title': 'Content strategies and analysis', 'summary': 'Discusses the significance of competitor analysis in enhancing conversion rates, selecting suitable content formats, such as e-books, podcasts, videos, infographics, and emails, and leveraging seo platforms. it emphasizes the importance of choosing the right format to reach the target audience and utilizing a content management system and native ads for effective communication.', 'chapters': [{'end': 2141.127, 'start': 1961.46, 'title': 'Competitor analysis for high-quality content', 'summary': 'Discusses the importance of conducting competitor analysis to improve conversion rates, including identifying top-performing content, leveraging seo platforms, and choosing suitable content formats for effective communication.', 'duration': 179.667, 'highlights': ["Identifying top-performing content of competitors is crucial for improving conversion rates and can be done using benchmarking reports and social media analytics. By identifying top-performing content of competitors, businesses can gain insights to improve their own content and ultimately enhance conversion rates. This can be achieved through analyzing benchmarking reports in Google Analytics and examining competitors' social media pages for engagement data.", 'Leveraging SEO platforms such as SEMrush or Moz provides valuable competitor information to optimize content strategies and improve search engine rankings. Utilizing SEO platforms like SEMrush or Moz enables businesses to access competitive insights, aiding in the optimization of content strategies and enhancing search engine rankings.', 'Choosing a suitable content format, such as blog posts, videos, or more official formats like ebooks or case studies, is essential for effective communication based on the message and target audience. Selecting a fitting content format is crucial for effective communication, whether it be through traditional blog posts with multimedia elements or more official formats like ebooks and case studies, tailored to resonate with the intended audience and messaging.']}, {'end': 2507.134, 'start': 2141.127, 'title': 'Content formats and strategies', 'summary': 'Discusses various content formats including e-books, podcasts, videos, infographics, and emails, emphasizing the importance of choosing the right format to reach the target audience, complemented by a content management system and native ads.', 'duration': 366.007, 'highlights': ['Choosing the right content format is crucial for reaching the target audience, with videos being highly engaging and shareable on various platforms like YouTube. Videos are highlighted as an engaging and shareable format, especially on platforms like YouTube, which are often used by potential customers before making a purchase.', 'Emails are an effective way to follow up with the audience and can be used to complement various content formats such as podcasts, infographics, and blog posts. The effectiveness of using emails to follow up with the audience and complement different content formats, including podcasts, infographics, and blog posts, is emphasized.', 'Utilizing native ads is highlighted as one of the smartest ways to connect the audience with the brand, with an example of a native ad on Buzzfeed provided. The effectiveness of native ads in connecting the audience with the brand is emphasized, with a specific example of a native ad on Buzzfeed provided.']}], 'duration': 545.674, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc1961460.jpg', 'highlights': ['Identifying top-performing content of competitors is crucial for improving conversion rates and can be done using benchmarking reports and social media analytics.', 'Leveraging SEO platforms such as SEMrush or Moz provides valuable competitor information to optimize content strategies and improve search engine rankings.', 'Choosing a suitable content format, such as blog posts, videos, or more official formats like ebooks or case studies, is essential for effective communication based on the message and target audience.', 'Choosing the right content format is crucial for reaching the target audience, with videos being highly engaging and shareable on various platforms like YouTube.', 'Emails are an effective way to follow up with the audience and can be used to complement various content formats such as podcasts, infographics, and blog posts.', 'Utilizing native ads is highlighted as one of the smartest ways to connect the audience with the brand, with an example of a native ad on Buzzfeed provided.']}, {'end': 3828.527, 'segs': [{'end': 2555.332, 'src': 'embed', 'start': 2529.06, 'weight': 0, 'content': [{'end': 2537.243, 'text': 'So according to Forbes, online audiences are 25% more likely to look at a native ad than at a banner.', 'start': 2529.06, 'duration': 8.183}, {'end': 2547.866, 'text': "And so that native ad in this case we're talking about music needs to be sitting or accompanied alongside content talking about, in this case, music.", 'start': 2537.663, 'duration': 10.203}, {'end': 2555.332, 'text': "You know, it would help if it was rock music, just music in general might get enough to get people's interest.", 'start': 2548.266, 'duration': 7.066}], 'summary': 'Online audiences 25% more likely to view native ad than banner, especially when aligned with relevant content like music.', 'duration': 26.272, 'max_score': 2529.06, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc2529060.jpg'}, {'end': 2600.818, 'src': 'embed', 'start': 2576.905, 'weight': 3, 'content': [{'end': 2585.689, 'text': 'targeting your audience and associating that content with you know content natively, then you can always measure your content performance.', 'start': 2576.905, 'duration': 8.784}, {'end': 2588.25, 'text': 'So my favorite part of it all.', 'start': 2585.809, 'duration': 2.441}, {'end': 2592.152, 'text': 'you go into analytics, go into facebook insights, you know.', 'start': 2588.61, 'duration': 3.542}, {'end': 2595.735, 'text': "you want to go in and check out how that content's performing.", 'start': 2592.152, 'duration': 3.583}, {'end': 2600.818, 'text': "and you want to do that because you want to be able to see what's performing, what's not performing.", 'start': 2595.735, 'duration': 5.083}], 'summary': 'Measure audience engagement through native content and analytics for performance tracking.', 'duration': 23.913, 'max_score': 2576.905, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc2576905.jpg'}, {'end': 2676.844, 'src': 'embed', 'start': 2648.909, 'weight': 1, 'content': [{'end': 2651.45, 'text': 'Again, with the video, you want to measure video views.', 'start': 2648.909, 'duration': 2.541}, {'end': 2658.812, 'text': "Now, if you're packaging up emails and sending them out to your target audience, you want to make sure you look at open rates and click rates.", 'start': 2651.79, 'duration': 7.022}, {'end': 2661.733, 'text': 'Okay, so a lot of things you can be looking at.', 'start': 2659.172, 'duration': 2.561}, {'end': 2666.515, 'text': "So make sure you choose the right metrics because there's hundreds and hundreds of metrics to choose from.", 'start': 2661.753, 'duration': 4.762}, {'end': 2671.499, 'text': 'just be aware all the different metrics that are available.', 'start': 2667.535, 'duration': 3.964}, {'end': 2673.121, 'text': "you know if you're in it for search.", 'start': 2671.499, 'duration': 1.622}, {'end': 2675.503, 'text': 'okay, how much traffic getting from search?', 'start': 2673.121, 'duration': 2.382}, {'end': 2676.844, 'text': 'where are you ranking?', 'start': 2675.503, 'duration': 1.341}], 'summary': 'Measure video views, email open and click rates, choose right metrics for analysis.', 'duration': 27.935, 'max_score': 2648.909, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc2648909.jpg'}, {'end': 2715.407, 'src': 'embed', 'start': 2687.675, 'weight': 2, 'content': [{'end': 2691.36, 'text': 'So what you could do is create an editorial calendar.', 'start': 2687.675, 'duration': 3.685}, {'end': 2699.789, 'text': "In fact, I would highly suggest you create an editorial calendar in order to keep track of all the content you've done over a period of time.", 'start': 2691.58, 'duration': 8.209}, {'end': 2709.28, 'text': 'Are you making your content worth reading? That means are you checking the results of that content? What we just went over, measuring the content.', 'start': 2700.27, 'duration': 9.01}, {'end': 2713.365, 'text': 'Is it worth reading? Have a column set up in that editorial calendar.', 'start': 2709.641, 'duration': 3.724}, {'end': 2715.407, 'text': 'You know, performing or not performing.', 'start': 2713.665, 'duration': 1.742}], 'summary': 'Create an editorial calendar to track content performance and determine worthiness.', 'duration': 27.732, 'max_score': 2687.675, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc2687675.jpg'}, {'end': 3004.971, 'src': 'embed', 'start': 2936.563, 'weight': 4, 'content': [{'end': 2938.023, 'text': 'Support it with good imagery.', 'start': 2936.563, 'duration': 1.46}, {'end': 2941.065, 'text': 'All of these are tips to creating high quality content.', 'start': 2938.403, 'duration': 2.662}, {'end': 2946.086, 'text': 'When you create that content, think about running some A-B tests.', 'start': 2941.585, 'duration': 4.501}, {'end': 2950.107, 'text': 'Run some variations and switch out the image.', 'start': 2946.486, 'duration': 3.621}, {'end': 2952.127, 'text': 'Switch out the call to action.', 'start': 2950.487, 'duration': 1.64}, {'end': 2956.008, 'text': "See what's going to get people to react and engage with the content.", 'start': 2952.207, 'duration': 3.801}, {'end': 2958.369, 'text': 'Conduct competitor analysis.', 'start': 2956.228, 'duration': 2.141}, {'end': 2962.93, 'text': 'Lean on the Facebooks of the world to see what your competitors are posting.', 'start': 2958.729, 'duration': 4.201}, {'end': 2964.39, 'text': "See what's engaging for them.", 'start': 2962.99, 'duration': 1.4}, {'end': 2970.392, 'text': 'Okay, you can also lean on these SEO platforms like SEMrush and Moz.', 'start': 2964.83, 'duration': 5.562}, {'end': 2981.475, 'text': "All you got to do is plug in a domain and they're going to give you some information about where a particular competitor ranks for keyword or how many backlinks and what websites are linking to them.", 'start': 2970.872, 'duration': 10.603}, {'end': 2984.917, 'text': "So all that's available in these SEO platforms.", 'start': 2981.815, 'duration': 3.102}, {'end': 2988.4, 'text': 'Okay, so you want to choose a suitable content format.', 'start': 2985.277, 'duration': 3.123}, {'end': 2995.725, 'text': 'We listed a few from e-books to case studies to podcasts to infographics to blog posts to videos.', 'start': 2988.78, 'duration': 6.945}, {'end': 2999.627, 'text': "It's up to you what you think is best for your audience.", 'start': 2996.265, 'duration': 3.362}, {'end': 3002.79, 'text': 'Just keep in mind you need to be able to measure it.', 'start': 2999.988, 'duration': 2.802}, {'end': 3004.971, 'text': "And so that's the important thing.", 'start': 3003.15, 'duration': 1.821}], 'summary': 'Tips for high-quality content: a-b test, competitor analysis, suitable format, and measure results.', 'duration': 68.408, 'max_score': 2936.563, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc2936563.jpg'}, {'end': 3272.258, 'src': 'embed', 'start': 3241.825, 'weight': 9, 'content': [{'end': 3246.368, 'text': "and they may or may not recognize it in your organization, but it's a starting point.", 'start': 3241.825, 'duration': 4.543}, {'end': 3248.85, 'text': 'This is a conversation you probably need to have.', 'start': 3246.388, 'duration': 2.462}, {'end': 3251.473, 'text': 'Content marketing is complex.', 'start': 3249.693, 'duration': 1.78}, {'end': 3258.175, 'text': 'It often overlaps with other elements of marketing.', 'start': 3252.974, 'duration': 5.201}, {'end': 3264.216, 'text': 'The most typical overlaps are with social media marketing and SEO.', 'start': 3259.775, 'duration': 4.441}, {'end': 3272.258, 'text': 'And there probably already are in your organization those kind of groups.', 'start': 3265.857, 'duration': 6.401}], 'summary': 'Content marketing overlaps with social media marketing and seo, requiring discussion within the organization.', 'duration': 30.433, 'max_score': 3241.825, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc3241825.jpg'}, {'end': 3352.934, 'src': 'embed', 'start': 3326.021, 'weight': 8, 'content': [{'end': 3331.024, 'text': 'but they absolutely need to work with the people in content marketing.', 'start': 3326.021, 'duration': 5.003}, {'end': 3336.367, 'text': 'why? because, basically, after panda and penguin,', 'start': 3332.085, 'duration': 4.282}, {'end': 3352.934, 'text': "the rules shifted and it's less about your title tag and it's most mostly focused now on the quality of your content and whether that content is link worthy,", 'start': 3336.367, 'duration': 16.567}], 'summary': 'After panda and penguin, content marketing is crucial for quality and link-worthy content.', 'duration': 26.913, 'max_score': 3326.021, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc3326021.jpg'}, {'end': 3402.9, 'src': 'embed', 'start': 3375.806, 'weight': 10, 'content': [{'end': 3384.368, 'text': "They've got to work together, you know, and, um, and again, that means the organizational structure probably needs to shift.", 'start': 3375.806, 'duration': 8.562}, {'end': 3388.409, 'text': 'And the same is true with the social media marketing folks.', 'start': 3386.048, 'duration': 2.361}, {'end': 3390.572, 'text': 'You know.', 'start': 3389.451, 'duration': 1.121}, {'end': 3395.415, 'text': 'they went out and their initial goals and objectives were.', 'start': 3390.572, 'duration': 4.843}, {'end': 3397.036, 'text': 'you know get lots of likes.', 'start': 3395.415, 'duration': 1.621}, {'end': 3399.578, 'text': 'you know, get lots of fans.', 'start': 3397.036, 'duration': 2.542}, {'end': 3401.119, 'text': 'get lots of views.', 'start': 3399.578, 'duration': 1.541}, {'end': 3402.9, 'text': 'get lots of Twitter followers.', 'start': 3401.119, 'duration': 1.781}], 'summary': 'Organizational structure needs to shift for collaboration. social media goals: likes, fans, views, twitter followers.', 'duration': 27.094, 'max_score': 3375.806, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc3375806.jpg'}, {'end': 3658.497, 'src': 'embed', 'start': 3630.355, 'weight': 11, 'content': [{'end': 3635.497, 'text': 'So content is a key driver in being able to rank number one on Google.', 'start': 3630.355, 'duration': 5.142}, {'end': 3644.729, 'text': 'If the content is on page nine, what can we do? Well, we wanna be able to take that content and do something with it.', 'start': 3636.544, 'duration': 8.185}, {'end': 3650.052, 'text': "We feel like we did write engaging content, so let's go ahead and share it on social media.", 'start': 3644.789, 'duration': 5.263}, {'end': 3658.497, 'text': 'And to me social media is a good platform to share your content, because on social media platforms like Facebook, for example,', 'start': 3650.312, 'duration': 8.185}], 'summary': 'Engaging content drives google ranking; share on social media for exposure.', 'duration': 28.142, 'max_score': 3630.355, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc3630355.jpg'}, {'end': 3698.188, 'src': 'embed', 'start': 3671.95, 'weight': 12, 'content': [{'end': 3677.495, 'text': 'then the likelihood of that community on that platform is going to increase engagement.', 'start': 3671.95, 'duration': 5.545}, {'end': 3682.921, 'text': 'increased engagement will send social signals to the search engine.', 'start': 3677.495, 'duration': 5.426}, {'end': 3686.162, 'text': 'it says hey, this content is good quality.', 'start': 3682.921, 'duration': 3.241}, {'end': 3688.043, 'text': 'likewise for any other platform.', 'start': 3686.162, 'duration': 1.881}, {'end': 3695.286, 'text': 'most social media platforms have engagement metrics and those engagement metrics pass signals.', 'start': 3688.043, 'duration': 7.243}, {'end': 3695.947, 'text': 'is it good?', 'start': 3695.286, 'duration': 0.661}, {'end': 3696.927, 'text': 'is it not good?', 'start': 3695.947, 'duration': 0.98}, {'end': 3698.188, 'text': 'do we like this content?', 'start': 3696.927, 'duration': 1.261}], 'summary': 'Increasing engagement on social platforms can improve content quality signals for search engines.', 'duration': 26.238, 'max_score': 3671.95, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc3671950.jpg'}, {'end': 3828.527, 'src': 'embed', 'start': 3805.745, 'weight': 13, 'content': [{'end': 3814.456, 'text': "so there's a research tool that you can use, called phrase.io, and that will help you do quick research on.", 'start': 3805.745, 'duration': 8.711}, {'end': 3816.718, 'text': 'you know keywords and trends and whatnot.', 'start': 3814.456, 'duration': 2.262}, {'end': 3822.783, 'text': 'so If you know a better research tool that you use for keyword research, then drop us a comment below.', 'start': 3816.718, 'duration': 6.065}, {'end': 3828.527, 'text': "I'd be interested in getting your comments about keyword research and what research tools are out there.", 'start': 3822.803, 'duration': 5.724}], 'summary': 'Use phrase.io for quick keyword research. share better tools in comments.', 'duration': 22.782, 'max_score': 3805.745, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc3805745.jpg'}], 'start': 2507.134, 'title': 'Enhancing content performance', 'summary': 'Covers the significance of native ads alignment, content marketing strategy, evolving seo landscape, and high-quality content for better website ranking. it emphasizes the use of metrics like video views and open rates, google analytics, and social media insights.', 'chapters': [{'end': 2887.032, 'start': 2507.134, 'title': 'Native ads and content performance', 'summary': 'Discusses the importance of native ads in online content, emphasizing the need for aligning content with native ads and measuring content performance using relevant metrics, such as video views and open rates.', 'duration': 379.898, 'highlights': ["Online audiences are 25% more likely to look at a native ad than at a banner, according to Forbes. This statistic emphasizes the effectiveness of native ads in capturing online audiences' attention, indicating the importance of utilizing native ads in content marketing strategies.", 'Measuring the right metrics can help understand whether the content is engaging or not, such as video views for videos and open rates for emails. The importance of measuring relevant metrics for different content types, such as video views for videos and open rates for emails, to gauge the engagement and effectiveness of the content.', 'Creating an editorial calendar to track content, curating content, and repurposing it for different platforms like blogs, podcasts, and social media is essential for maximizing content success. Emphasizes the significance of creating an editorial calendar, curating content, and repurposing it for various platforms to maximize content success and audience engagement.']}, {'end': 3133.083, 'start': 2887.332, 'title': 'Content marketing strategy', 'summary': 'Highlights the key points of a content marketing strategy including audience targeting, content creation, a-b testing, competitor analysis, content formats, content management systems, email marketing, native ads, and content performance measurement using google analytics and social media insights.', 'duration': 245.751, 'highlights': ['Audience targeting is crucial in content marketing, utilizing platforms like Google Analytics, Facebook, Twitter, and LinkedIn to gather demographic data and insights for better content creation. The chapter emphasizes the importance of knowing the audience and leveraging platforms like Google Analytics, Facebook, Twitter, and LinkedIn for demographic data to tailor content.', 'Creating high-quality content involves brainstorming unique topics, avoiding redundant content, and incorporating good imagery to engage the audience. The chapter stresses the significance of creating unique and high-quality content by brainstorming unique topics and avoiding redundant content, supported by engaging imagery.', 'A-B testing is recommended for content to analyze variations and their impact on user engagement, emphasizing the importance of testing different elements like images and calls to action. The chapter advises running A-B tests on content to analyze the impact of variations such as images and calls to action on user engagement.', 'Competitor analysis is vital, leveraging platforms like Facebook and SEO tools such as SEMrush and Moz to gain insights into competitor strategies, rankings, and backlinks. The chapter underscores the importance of conducting competitor analysis using platforms like Facebook and SEO tools like SEMrush and Moz to gain insights into competitor strategies, rankings, and backlinks.', 'Choosing suitable content formats, such as e-books, case studies, podcasts, infographics, blog posts, and videos, is essential, with emphasis on the need for measurable results. The chapter highlights the importance of choosing measurable content formats like e-books, case studies, podcasts, infographics, blog posts, and videos based on audience preference.']}, {'end': 3537.366, 'start': 3135.865, 'title': 'Changing landscape of seo & content marketing', 'summary': 'Emphasizes the evolving role of seo and the need for collaboration with content marketing and social media marketing due to the shift in focus from technical aspects to the quality of content, which has changed the success metrics from likes and shares to generating sales leads and conversions.', 'duration': 401.501, 'highlights': ['The job description for SEO has changed dramatically, with the focus shifting from technical aspects to engaging, credible, and useful content, emphasizing the need for collaboration with content marketing. Shift in focus from technical aspects to quality content, collaboration with content marketing.', 'The success metrics for social media marketing have shifted from likes, comments, and shares to generating sales leads and conversions, requiring collaboration with content marketing to create the right kind of content that drives business benefit. Shift in success metrics, collaboration with content marketing for creating business-driven content.', 'Organizational structures need to evolve to facilitate collaboration between SEO, content marketing, and social media marketing, possibly requiring virtual meetings and a shift in focus towards generating sales leads. Need for organizational evolution, shift in focus towards generating sales leads.']}, {'end': 3828.527, 'start': 3538.227, 'title': 'Ranking number one on google with high quality content', 'summary': 'Discusses the importance of high quality content in ranking number one on google, emphasizing the impact of informative and engaging content, social media engagement, and keyword research on improving website rankings.', 'duration': 290.3, 'highlights': ['High quality and informative content is crucial for ranking on Google, as it affects engagement and bounce rates, which in turn impacts rankings. Content that is informative, fresh, and engaging is essential for good engagement and preventing a decrease in rankings. Poor engagement and high bounce rates can cause content to fall down the rankings, highlighting the importance of high quality and informative content.', 'Engaging with the community on social media platforms like Facebook can increase engagement and send social signals to search engines, potentially improving content rankings. Engaging with the community on social media platforms like Facebook can lead to increased engagement and social signals, which can positively impact content rankings on search engines.', 'Choosing the right keywords through thorough research and using tools like phrase.io is crucial in addressing user intent and creating high quality content. Thorough keyword research and choosing the right keywords related to user intent is essential for creating high quality and informative content. Tools like phrase.io can aid in quick research on keywords and trends.']}], 'duration': 1321.393, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc2507134.jpg', 'highlights': ['Online audiences are 25% more likely to look at a native ad than at a banner, emphasizing the importance of utilizing native ads in content marketing strategies.', 'Measuring relevant metrics for different content types, such as video views for videos and open rates for emails, to gauge the engagement and effectiveness of the content.', 'Creating an editorial calendar, curating content, and repurposing it for various platforms to maximize content success and audience engagement.', 'Utilizing platforms like Google Analytics, Facebook, Twitter, and LinkedIn for demographic data to tailor content.', 'Creating unique and high-quality content by brainstorming unique topics and avoiding redundant content, supported by engaging imagery.', 'Advising running A-B tests on content to analyze the impact of variations such as images and calls to action on user engagement.', 'Conducting competitor analysis using platforms like Facebook and SEO tools like SEMrush and Moz to gain insights into competitor strategies, rankings, and backlinks.', 'Choosing measurable content formats like e-books, case studies, podcasts, infographics, blog posts, and videos based on audience preference.', 'Shift in focus from technical aspects to quality content, collaboration with content marketing.', 'Shift in success metrics, collaboration with content marketing for creating business-driven content.', 'Need for organizational evolution, shift in focus towards generating sales leads.', 'Content that is informative, fresh, and engaging is essential for good engagement and preventing a decrease in rankings.', 'Engaging with the community on social media platforms like Facebook can lead to increased engagement and social signals, which can positively impact content rankings on search engines.', 'Thorough keyword research and choosing the right keywords related to user intent is essential for creating high quality and informative content. Tools like phrase.io can aid in quick research on keywords and trends.']}, {'end': 4556.477, 'segs': [{'end': 3892.062, 'src': 'embed', 'start': 3848.269, 'weight': 0, 'content': [{'end': 3850.992, 'text': "If they don't know how to do something, we want to answer that question.", 'start': 3848.269, 'duration': 2.723}, {'end': 3852.955, 'text': "And that's the whole idea behind content.", 'start': 3851.052, 'duration': 1.903}, {'end': 3855.856, 'text': 'Content is not just to fill a page.', 'start': 3853.215, 'duration': 2.641}, {'end': 3858.598, 'text': "It's to really fulfill users requirements.", 'start': 3856.217, 'duration': 2.381}, {'end': 3860.639, 'text': "That's when you get good engagement.", 'start': 3858.778, 'duration': 1.861}, {'end': 3866.902, 'text': "So if somebody's typing in something on Google and they're looking for an answer, your content should answer that question.", 'start': 3860.819, 'duration': 6.083}, {'end': 3868.843, 'text': 'But we also want to make the content readable.', 'start': 3867.002, 'duration': 1.841}, {'end': 3872.525, 'text': 'So in other words, you know, write for your audience.', 'start': 3869.143, 'duration': 3.382}, {'end': 3880.876, 'text': "Don't impress anybody with very high vocabulary type words that somebody doesn't necessarily know the meaning of.", 'start': 3872.972, 'duration': 7.904}, {'end': 3882.197, 'text': "Don't use jargon.", 'start': 3880.956, 'duration': 1.241}, {'end': 3885.838, 'text': "Don't use a street language, for example.", 'start': 3882.597, 'duration': 3.241}, {'end': 3892.062, 'text': "Use everyday common language that's just easily digestible when your audience is reading.", 'start': 3885.858, 'duration': 6.204}], 'summary': "Content should answer users' questions, using readable, common language for better engagement.", 'duration': 43.793, 'max_score': 3848.269, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc3848269.jpg'}, {'end': 3953.893, 'src': 'embed', 'start': 3912.223, 'weight': 2, 'content': [{'end': 3918.367, 'text': "So if you can incorporate those resources in there, then it's just going to add the credibility to your content.", 'start': 3912.223, 'duration': 6.144}, {'end': 3922.189, 'text': "Let the audience know that, hey, I've done my research on this topic.", 'start': 3918.447, 'duration': 3.742}, {'end': 3924.792, 'text': 'And this is what this person has to say about it.', 'start': 3922.569, 'duration': 2.223}, {'end': 3926.694, 'text': 'This person who seems to be credible.', 'start': 3925.012, 'duration': 1.682}, {'end': 3929.477, 'text': 'So it only adds value to your content.', 'start': 3927.214, 'duration': 2.263}, {'end': 3933.621, 'text': 'So these are all tips to remember when creating content.', 'start': 3929.697, 'duration': 3.924}, {'end': 3937.605, 'text': 'And then the one important tip here is we want to use white hat techniques.', 'start': 3933.721, 'duration': 3.884}, {'end': 3941.91, 'text': "And when we say white hat techniques, that means, you know, if we've chosen keywords.", 'start': 3937.625, 'duration': 4.285}, {'end': 3944.571, 'text': "that are going to answer somebody's question.", 'start': 3942.33, 'duration': 2.241}, {'end': 3948.012, 'text': "We don't want to stuff those keywords into the content.", 'start': 3944.591, 'duration': 3.421}, {'end': 3950.332, 'text': 'We want the content to be naturally written.', 'start': 3948.172, 'duration': 2.16}, {'end': 3953.893, 'text': "So when we say opt for white hat techniques, that's what we mean.", 'start': 3950.532, 'duration': 3.361}], 'summary': 'Incorporate credible resources, use white hat techniques for natural content creation.', 'duration': 41.67, 'max_score': 3912.223, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc3912223.jpg'}, {'end': 4036.166, 'src': 'embed', 'start': 4004.819, 'weight': 4, 'content': [{'end': 4009.823, 'text': "So infographics tend to be easier to understand because they're visual.", 'start': 4004.819, 'duration': 5.004}, {'end': 4015.328, 'text': "They're easy for the end user to comprehend because there's generally no jargon.", 'start': 4010.303, 'duration': 5.025}, {'end': 4020.472, 'text': "It's usually images that are portraying the point of what you're trying to get across.", 'start': 4015.388, 'duration': 5.084}, {'end': 4024.436, 'text': 'And so it tends to break it up, the monotony of just text.', 'start': 4020.812, 'duration': 3.624}, {'end': 4028.619, 'text': "It's more visually appealing and it's laid out and organized.", 'start': 4024.776, 'duration': 3.843}, {'end': 4036.166, 'text': 'So you can see this infographic has 20 different steps or rules and they lay those out all here in this infographic.', 'start': 4028.659, 'duration': 7.507}], 'summary': 'Infographics are easier to understand, visually appealing, and can present 20 steps or rules.', 'duration': 31.347, 'max_score': 4004.819, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc4004819.jpg'}, {'end': 4156.135, 'src': 'embed', 'start': 4129.198, 'weight': 5, 'content': [{'end': 4136.319, 'text': 'So the more word count you use, the more words you use, the chances of you ranking higher are going to be better.', 'start': 4129.198, 'duration': 7.121}, {'end': 4139.541, 'text': 'Just take into account best practices.', 'start': 4136.7, 'duration': 2.841}, {'end': 4146.283, 'text': 'You want to maybe break up the content with an image, organize it, make it engaging, use headers.', 'start': 4139.581, 'duration': 6.702}, {'end': 4148.404, 'text': "So it's not necessarily just words.", 'start': 4146.542, 'duration': 1.862}, {'end': 4156.135, 'text': "It's the words and how those words are written, how they're structured, the types of keywords you're using, how you're engaging with your audience.", 'start': 4148.783, 'duration': 7.352}], 'summary': 'Using higher word count improves ranking. incorporate best practices for content organization, engagement, and use of keywords.', 'duration': 26.937, 'max_score': 4129.198, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc4129198.jpg'}, {'end': 4197.245, 'src': 'embed', 'start': 4169.093, 'weight': 6, 'content': [{'end': 4172.555, 'text': 'So a couple of steps to create high quality content.', 'start': 4169.093, 'duration': 3.462}, {'end': 4176.22, 'text': 'So you want to begin with a comprehensive introduction.', 'start': 4172.857, 'duration': 3.363}, {'end': 4178.622, 'text': 'So always introduce your content.', 'start': 4176.56, 'duration': 2.062}, {'end': 4181.845, 'text': 'Remember the content should be relevant to the keywords.', 'start': 4178.943, 'duration': 2.902}, {'end': 4187.011, 'text': "So If you're choosing keywords in your keyword research, think about answering that question.", 'start': 4181.926, 'duration': 5.085}, {'end': 4191.596, 'text': "If somebody's typing in bread recipes, maybe they're looking for banana bread recipes.", 'start': 4187.051, 'duration': 4.545}, {'end': 4197.245, 'text': 'How to make the best banana bread or how to make banana bread using dried figs.', 'start': 4191.837, 'duration': 5.408}], 'summary': 'Create high quality content with comprehensive introduction and relevant keywords.', 'duration': 28.152, 'max_score': 4169.093, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc4169093.jpg'}, {'end': 4482.596, 'src': 'embed', 'start': 4457.237, 'weight': 7, 'content': [{'end': 4462.641, 'text': 'So take into account the best practices I mentioned about creating high quality content.', 'start': 4457.237, 'duration': 5.404}, {'end': 4469.166, 'text': 'Answer those questions that the end user wants to hear because that likely is going to be their search.', 'start': 4463.262, 'duration': 5.904}, {'end': 4472.969, 'text': 'and so you want to be able to respond to the end user.', 'start': 4469.546, 'duration': 3.423}, {'end': 4482.596, 'text': "that's part of creating high quality content, different types of content, i.e in the form of infographics or videos, or text or images.", 'start': 4472.969, 'duration': 9.627}], 'summary': 'Create high quality content by answering user questions and using various formats like infographics, videos, text, and images.', 'duration': 25.359, 'max_score': 4457.237, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc4457237.jpg'}], 'start': 3828.808, 'title': 'Content creation best practices', 'summary': 'Emphasizes creating user-centric and organized content, using natural language and credible resources, and avoiding keyword stuffing to enhance engagement and credibility. it also discusses creating engaging content with various types of content such as infographics, videos, and images, best practices for search engine optimization, and tips for creating high-quality content, along with the importance of answering user queries and incorporating third-party sources.', 'chapters': [{'end': 3953.893, 'start': 3828.808, 'title': 'Content creation best practices', 'summary': 'Emphasizes the importance of creating user-centric and organized content, using natural language and credible resources, and avoiding keyword stuffing, to enhance engagement and credibility.', 'duration': 125.085, 'highlights': ["Creating user-centric content by answering users' questions and fulfilling their requirements is key to good engagement.", 'Using natural language and avoiding jargon or complex vocabulary in content writing helps in making the content easily digestible for the audience.', 'Organizing content with headers, subheaders, and paragraphs improves readability and flow for the audience.', 'Incorporating credible resources in the content adds value and credibility to the material, enhancing its quality.', 'Advising to avoid keyword stuffing and opt for natural, white hat techniques for content creation to ensure credibility and engagement.']}, {'end': 4556.477, 'start': 3954.133, 'title': 'Creating engaging content', 'summary': 'Discusses creating engaging content by using various types of content such as infographics, videos, and images, along with best practices for search engine optimization and tips for creating high-quality content. it also highlights the importance of answering user queries and incorporating third-party sources for engaging and updated content.', 'duration': 602.344, 'highlights': ['Infographics, videos, and images are easier to understand and tend to engage users more effectively than text alone, breaking the monotony and increasing visual appeal. Infographics, videos, and images are visually appealing and easier to comprehend, increasing user engagement, and breaking the monotony of text. They can be shared on social media and tend to tell a better story than just text.', 'The length and engagement of content play a significant role in search engine ranking, with longer, more engaging content generally performing better. Longer, engaging content tends to rank favorably on search engines, and increasing word count can improve the chances of higher ranking. Best practices include organizing and structuring content, using keywords, and engaging with the audience.', 'Best practices for creating high-quality content include aligning content with relevant keywords, creating click-worthy titles, incorporating LSI keywords, using headings and subheadings with keywords, and including internal links and call-to-action. Creating high-quality content involves aligning it with relevant keywords, creating engaging titles, using LSI and long-tail keywords, incorporating keywords in headings and subheadings, including internal links, and adding a call-to-action.', 'Incorporating third-party sources, updating content regularly, and adhering to best practices contribute to creating engaging and high-quality content. Content should include third-party sources, be updated regularly, and adhere to best practices for creating engaging and high-quality content. It should answer user queries and utilize various content types to engage the audience.']}], 'duration': 727.669, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc3828808.jpg', 'highlights': ["Creating user-centric content by answering users' questions and fulfilling their requirements is key to good engagement.", 'Using natural language and avoiding jargon or complex vocabulary in content writing helps in making the content easily digestible for the audience.', 'Incorporating credible resources in the content adds value and credibility to the material, enhancing its quality.', 'Advising to avoid keyword stuffing and opt for natural, white hat techniques for content creation to ensure credibility and engagement.', 'Infographics, videos, and images are visually appealing and easier to comprehend, increasing user engagement, and breaking the monotony of text.', 'Longer, engaging content tends to rank favorably on search engines, and increasing word count can improve the chances of higher ranking.', 'Best practices for creating high-quality content include aligning content with relevant keywords, creating click-worthy titles, incorporating LSI and long-tail keywords, incorporating keywords in headings and subheadings, including internal links, and adding a call-to-action.', 'Content should include third-party sources, be updated regularly, and adhere to best practices for creating engaging and high-quality content. It should answer user queries and utilize various content types to engage the audience.']}, {'end': 5497.887, 'segs': [{'end': 4913.973, 'src': 'embed', 'start': 4883.243, 'weight': 0, 'content': [{'end': 4884.945, 'text': 'we want to create something, a very high res.', 'start': 4883.243, 'duration': 1.702}, {'end': 4892.214, 'text': 'So, according to Back or Link Oaks, more than 50% of videos on the first page of YouTube are high definition.', 'start': 4885.285, 'duration': 6.929}, {'end': 4900.704, 'text': 'So high definition videos of higher quality are going to be shown on the first page of YouTube more often than not.', 'start': 4892.494, 'duration': 8.21}, {'end': 4909.67, 'text': 'So High resolution videos, organizing the content, publishing longer videos are examples of creating high quality videos.', 'start': 4900.944, 'duration': 8.726}, {'end': 4913.973, 'text': 'We also want to make sure that content is relevant to the title.', 'start': 4909.77, 'duration': 4.203}], 'summary': 'More than 50% of youtube first page videos are high definition, emphasizing the importance of high quality, relevant content.', 'duration': 30.73, 'max_score': 4883.243, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc4883243.jpg'}, {'end': 4973.202, 'src': 'embed', 'start': 4950.143, 'weight': 1, 'content': [{'end': 4958.612, 'text': 'And when you align everything accordingly, keywords, titles, content, then at the end of the day, the user is going to watch it.', 'start': 4950.143, 'duration': 8.469}, {'end': 4964.178, 'text': 'And the more they watch it, the higher the engagement, the higher the engagement, the better chance you have to rank.', 'start': 4959.253, 'duration': 4.925}, {'end': 4969.04, 'text': 'some other tips that you could use to create high quality videos.', 'start': 4964.378, 'duration': 4.662}, {'end': 4973.202, 'text': 'so we want to be able to, you know, use examples to clarify our content.', 'start': 4969.04, 'duration': 4.162}], 'summary': 'Aligning keywords, titles, and content leads to higher user engagement and better ranking, while using examples to clarify content can enhance video quality.', 'duration': 23.059, 'max_score': 4950.143, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc4950143.jpg'}, {'end': 5172.333, 'src': 'embed', 'start': 5133.139, 'weight': 2, 'content': [{'end': 5135.701, 'text': 'So you always want to move from one point to the other.', 'start': 5133.139, 'duration': 2.562}, {'end': 5137.522, 'text': 'Intermix it with examples.', 'start': 5136.041, 'duration': 1.481}, {'end': 5140.445, 'text': 'Those are ways to keep the users engaged.', 'start': 5137.842, 'duration': 2.603}, {'end': 5143.207, 'text': 'We want to include transcripts or subtitles.', 'start': 5140.765, 'duration': 2.442}, {'end': 5144.328, 'text': 'for your video.', 'start': 5143.567, 'duration': 0.761}, {'end': 5148.933, 'text': "So transcripts, is just more content that's aligned with the video,", 'start': 5144.548, 'duration': 4.385}, {'end': 5153.118, 'text': 'and the search engines will be able to pick up that content and help your video rank.', 'start': 5148.933, 'duration': 4.185}, {'end': 5161.507, 'text': "So to me that's a key component to creating a good video is having the necessary content that go along with the video,", 'start': 5153.298, 'duration': 8.209}, {'end': 5163.328, 'text': 'that outline i referenced earlier.', 'start': 5161.507, 'duration': 1.821}, {'end': 5169.351, 'text': 'in terms of organization, you always want to have a content outline, so what topics are you going to cover in the video?', 'start': 5163.328, 'duration': 6.023}, {'end': 5172.333, 'text': "that's why you need the outline to point that out.", 'start': 5169.351, 'duration': 2.982}], 'summary': 'Using transcripts for videos can improve engagement and help videos rank on search engines by providing additional content aligned with the video.', 'duration': 39.194, 'max_score': 5133.139, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc5133139.jpg'}, {'end': 5301.753, 'src': 'embed', 'start': 5258.218, 'weight': 4, 'content': [{'end': 5264.963, 'text': 'So here, for example, I can see, you know, 43, 44% watch the video for at least two minutes.', 'start': 5258.218, 'duration': 6.745}, {'end': 5267.405, 'text': 'Here I can see 28.6% watch it for six minutes plus.', 'start': 5265.223, 'duration': 2.182}, {'end': 5271.228, 'text': "that's the audience retention.", 'start': 5269.847, 'duration': 1.381}, {'end': 5278.554, 'text': 'it gives us an idea in terms of percentage how many people or percentage of people watch the video, at what length?', 'start': 5271.228, 'duration': 7.326}, {'end': 5280.095, 'text': "so that's audience retention.", 'start': 5278.554, 'duration': 1.541}, {'end': 5287.001, 'text': 'so we want to keep that number high at the very initial stage of the video and we want to keep it high throughout.', 'start': 5280.095, 'duration': 6.906}, {'end': 5295.568, 'text': "and that's why you always want to create high quality content using those examples, using imagery, making it organized content, not pausing, you know,", 'start': 5287.001, 'duration': 8.567}, {'end': 5296.909, 'text': 'going from one point to the other.', 'start': 5295.568, 'duration': 1.341}, {'end': 5301.753, 'text': 'those are all best practices to keep the viewer engaged.', 'start': 5296.909, 'duration': 4.844}], 'summary': '43-44% watch for 2+ min, 28.6% for 6+ min. focus on high retention through engaging content and best practices.', 'duration': 43.535, 'max_score': 5258.218, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc5258218.jpg'}, {'end': 5350.528, 'src': 'embed', 'start': 5323.209, 'weight': 7, 'content': [{'end': 5329.394, 'text': 'there could be other videos about machine learning that we can recommend or YouTube can recommend to the audience.', 'start': 5323.209, 'duration': 6.185}, {'end': 5338.66, 'text': 'To set up end screens, you want to make sure that with end screens, you can use relevant videos to your audience towards the end of your video.', 'start': 5329.634, 'duration': 9.026}, {'end': 5342.262, 'text': 'So you can recommend relevant videos towards the end of your video.', 'start': 5338.88, 'duration': 3.382}, {'end': 5344.524, 'text': 'You can also create playlists.', 'start': 5342.582, 'duration': 1.942}, {'end': 5350.528, 'text': 'So this is a feature that keeps your audience engaged with relevant content by autoplaying the next video.', 'start': 5344.784, 'duration': 5.744}], 'summary': 'Recommend relevant machine learning videos to engage audience and create playlists for autoplaying the next video.', 'duration': 27.319, 'max_score': 5323.209, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc5323209.jpg'}, {'end': 5511.277, 'src': 'embed', 'start': 5477.109, 'weight': 8, 'content': [{'end': 5478.99, 'text': 'I could see the gender and age.', 'start': 5477.109, 'duration': 1.881}, {'end': 5484.214, 'text': 'So if I click on the viewer age report, I can see the percentage of views by age.', 'start': 5479.271, 'duration': 4.943}, {'end': 5493.742, 'text': "So I can get a lot of information about my video and how it's performed, who's watched it, what they've done with it, where they come from,", 'start': 5484.414, 'duration': 9.328}, {'end': 5495.483, 'text': 'all the information they need to know.', 'start': 5493.742, 'duration': 1.741}, {'end': 5497.887, 'text': "So it's all within YouTube Analytics.", 'start': 5495.905, 'duration': 1.982}, {'end': 5501.81, 'text': 'So again, if you have any questions about that, you know, just drop a comment below.', 'start': 5498.127, 'duration': 3.683}, {'end': 5503.571, 'text': "Especially if you're new to YouTube.", 'start': 5501.83, 'duration': 1.741}, {'end': 5511.277, 'text': 'you may have some questions, but just know that every video you publish to YouTube high quality align with your keywords.', 'start': 5503.571, 'duration': 7.706}], 'summary': 'Youtube analytics provides insights on viewer demographics and video performance.', 'duration': 34.168, 'max_score': 5477.109, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc5477109.jpg'}], 'start': 4556.477, 'title': 'Creating and optimizing high quality videos for audience retention on youtube', 'summary': 'Emphasizes creating high quality videos with best practices like keyword optimization, aligning content with topics, focusing on audience retention and user engagement, and publishing longer, high-resolution videos. it also highlights video content optimization techniques such as aligning titles with content, using high-quality imagery and clear audio, creating a content outline, and capturing attention within the first 15 seconds. additionally, it explains the significance of audience retention, providing tips on maintaining high viewer engagement, utilizing features like end screens, playlists, and cards, and analyzing demographic and playback location data in youtube analytics.', 'chapters': [{'end': 4909.67, 'start': 4556.477, 'title': 'Creating high quality videos', 'summary': 'Emphasizes the importance of creating high quality videos by incorporating best practices such as optimizing for keywords, aligning content with topics, focusing on audience retention and user engagement, and publishing longer, high resolution videos.', 'duration': 353.193, 'highlights': ['Focusing on audience retention is important for people who want their videos to rank high. Audience retention is crucial for video ranking, and optimizing for it is important for achieving high rankings.', 'Publishing longer videos can result in longer audience engagement and higher rankings. Longer videos lead to increased audience engagement and can help improve video rankings.', 'High definition videos are more likely to be shown on the first page of YouTube, emphasizing the importance of high resolution videos. High resolution videos have a higher chance of appearing on the first page of YouTube, highlighting the significance of video quality.', 'Creating an outline for video content helps in organizing the flow of the video and maintaining its coherence. Developing an outline for video content aids in maintaining a structured flow and coherence in the video.']}, {'end': 5214.97, 'start': 4909.77, 'title': 'Video content optimization', 'summary': 'Emphasizes aligning video titles with content to meet user expectations, using examples, high-quality imagery, original content, and clear audio to enhance engagement and ranks, including creating a content outline and capturing attention within the first 15 seconds.', 'duration': 305.2, 'highlights': ["Aligning video titles with content is crucial for meeting user expectations, increasing engagement, and fulfilling viewers' requirements.", 'Using examples throughout the video helps to clarify the content and keep the user engaged, ultimately leading to higher viewer retention.', 'Incorporating high-quality imagery, such as from public domain sites like Shutterstock or Flat Icon, enhances the visual appeal and engagement of the video.', 'Creating original content with high-quality audio and video effects, coupled with clear and concise speech, helps in establishing subject matter expertise and enhancing viewer experience.', 'Including transcripts or subtitles in the video provides additional content for search engines to pick up, aiding in video ranking and overall visibility.']}, {'end': 5497.887, 'start': 5215.07, 'title': 'Youtube audience retention analysis', 'summary': 'Explains the importance of audience retention in youtube videos, emphasizing the need to maintain high viewer engagement throughout the video and providing tips on utilizing features like end screens, playlists, and cards for better audience retention, while also highlighting the significance of analyzing demographic and playback location data in youtube analytics.', 'duration': 282.817, 'highlights': ['Audience retention is crucial for video engagement, with 43% watching the video for at least two minutes and 28.6% for six minutes or more. The retention data reveals that 43% of viewers watched the video for at least two minutes, while 28.6% watched it for six minutes or more, indicating the importance of maintaining high audience engagement.', 'Utilizing features like end screens, playlists, and cards can enhance audience engagement and retention by recommending relevant videos, with the potential to keep the audience engaged and ensure a seamless transition to the next video. The use of end screens, playlists, and cards can enhance audience engagement and retention by recommending relevant videos, thus ensuring a seamless transition to the next video and sustained viewer engagement.', 'Analyzing demographic and playback location data in YouTube Analytics provides valuable insights into viewer behavior, enabling creators to understand their audience and optimize their content accordingly. The analysis of demographic and playback location data in YouTube Analytics offers valuable insights into viewer behavior, helping creators understand their audience and optimize their content based on the gathered information.']}], 'duration': 941.41, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc4556477.jpg', 'highlights': ['High resolution videos have a higher chance of appearing on the first page of YouTube, highlighting the significance of video quality.', 'Longer videos lead to increased audience engagement and can help improve video rankings.', 'Developing an outline for video content aids in maintaining a structured flow and coherence in the video.', "Aligning video titles with content is crucial for meeting user expectations, increasing engagement, and fulfilling viewers' requirements.", 'Incorporating high-quality imagery enhances the visual appeal and engagement of the video.', 'Including transcripts or subtitles in the video aids in video ranking and overall visibility.', 'The retention data reveals that 43% of viewers watched the video for at least two minutes, while 28.6% watched it for six minutes or more, indicating the importance of maintaining high audience engagement.', 'The use of end screens, playlists, and cards can enhance audience engagement and retention by recommending relevant videos, thus ensuring a seamless transition to the next video and sustained viewer engagement.', 'The analysis of demographic and playback location data in YouTube Analytics offers valuable insights into viewer behavior, helping creators understand their audience and optimize their content based on the gathered information.']}, {'end': 6400.387, 'segs': [{'end': 5612.399, 'src': 'embed', 'start': 5567.526, 'weight': 1, 'content': [{'end': 5573.87, 'text': 'The more your brand provides accurate and well-researched content, the more people learn about and trust your brand.', 'start': 5567.526, 'duration': 6.344}, {'end': 5578.233, 'text': "The more the audience trusts in you, the more they're likely to buy from you.", 'start': 5574.651, 'duration': 3.582}, {'end': 5583.056, 'text': 'Creating the content is relatively inexpensive and can be done in-house.', 'start': 5578.733, 'duration': 4.323}, {'end': 5589.881, 'text': 'Content marketing will also enable your brand to increase traffic to your site and get more conversions.', 'start': 5583.757, 'duration': 6.124}, {'end': 5598.093, 'text': 'It also helps improve other marketing tactics like search engine optimization, social media, and public relations.', 'start': 5590.819, 'duration': 7.274}, {'end': 5602.301, 'text': "Now let's have a look at the content marketing process.", 'start': 5599.556, 'duration': 2.745}, {'end': 5608.358, 'text': 'The first step is to determine what goals you want to achieve with your marketing campaign.', 'start': 5603.376, 'duration': 4.982}, {'end': 5612.399, 'text': 'It could be increased conversions, website sign-ups, and so on.', 'start': 5608.938, 'duration': 3.461}], 'summary': 'Accurate content builds trust, leading to increased conversions and traffic.', 'duration': 44.873, 'max_score': 5567.526, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc5567526.jpg'}, {'end': 5690.687, 'src': 'embed', 'start': 5663.851, 'weight': 0, 'content': [{'end': 5668.712, 'text': 'After that, you can zero in on a particular form of content that would work the best for you.', 'start': 5663.851, 'duration': 4.861}, {'end': 5672.733, 'text': 'And finally, you can publish and manage your content.', 'start': 5669.592, 'duration': 3.141}, {'end': 5675.494, 'text': "Now let's talk about content marketing tips.", 'start': 5673.234, 'duration': 2.26}, {'end': 5677.904, 'text': 'Number 1.', 'start': 5676.795, 'duration': 1.109}, {'end': 5684.846, 'text': 'Remarket your content Content marketing is one of the many ways you can spread your content to a wider audience.', 'start': 5677.904, 'duration': 6.942}, {'end': 5690.687, 'text': 'You can define the audience you want to market to and then tag visitors who come to your site.', 'start': 5685.406, 'duration': 5.281}], 'summary': 'Tips for content marketing: remarket your content to reach a wider audience by defining and tagging visitors.', 'duration': 26.836, 'max_score': 5663.851, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc5663851.jpg'}, {'end': 5805.095, 'src': 'embed', 'start': 5781.679, 'weight': 3, 'content': [{'end': 5789.605, 'text': "If you're looking to grow a following for your content, try not to copy how already established and successful corporate blogs do things.", 'start': 5781.679, 'duration': 7.926}, {'end': 5795.508, 'text': 'Nowadays, audiences tend to prefer content that has a certain humanness about it.', 'start': 5790.484, 'duration': 5.024}, {'end': 5798.29, 'text': 'Tend to follow solo influencers.', 'start': 5796.369, 'duration': 1.921}, {'end': 5801.312, 'text': 'They advertise their brand by being themselves.', 'start': 5798.911, 'duration': 2.401}, {'end': 5805.095, 'text': "In a way, they're selling themselves by being themselves.", 'start': 5802.133, 'duration': 2.962}], 'summary': 'Audiences prefer authentic, human content; solo influencers tend to attract more followers.', 'duration': 23.416, 'max_score': 5781.679, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc5781679.jpg'}, {'end': 5868.043, 'src': 'embed', 'start': 5831.331, 'weight': 5, 'content': [{'end': 5832.932, 'text': "That's what you should be striving for.", 'start': 5831.331, 'duration': 1.601}, {'end': 5838.174, 'text': "Moving on to tip number 4, ensure that your content matches your brand's voice.", 'start': 5833.312, 'duration': 4.862}, {'end': 5846.517, 'text': 'To make sure of this, you need to constantly review your editorial standards and make sure your tone and quality remain consistent.', 'start': 5838.834, 'duration': 7.683}, {'end': 5852.499, 'text': "You need to ask your audience questions about how you can develop and refine your brand's voice.", 'start': 5847.237, 'duration': 5.262}, {'end': 5859.042, 'text': 'By answering these questions, you can provide your audience with a more cohesive and helpful experience.', 'start': 5853.26, 'duration': 5.782}, {'end': 5868.043, 'text': "Your tone of your brand can vary on the basis of what type of content you're planning to post and what the goal you want to achieve from the campaign.", 'start': 5859.773, 'duration': 8.27}], 'summary': 'Strive for consistent brand voice, review editorial standards, engage audience for cohesive experience.', 'duration': 36.712, 'max_score': 5831.331, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc5831331.jpg'}, {'end': 5951.936, 'src': 'embed', 'start': 5873.906, 'weight': 4, 'content': [{'end': 5881.009, 'text': 'Using statistics and facts to make a point by including a link to the original source makes it extremely credible.', 'start': 5873.906, 'duration': 7.103}, {'end': 5888.312, 'text': 'This data can help the audience grow trust in your brand to persuade them that your content is valid and valuable.', 'start': 5881.369, 'duration': 6.943}, {'end': 5892.034, 'text': 'This will also help your brand grow as an industry expert.', 'start': 5888.933, 'duration': 3.101}, {'end': 5896.855, 'text': 'we have use specific keywords.', 'start': 5894.693, 'duration': 2.162}, {'end': 5900.958, 'text': 'Now make sure you use specific keywords in your content.', 'start': 5897.715, 'duration': 3.243}, {'end': 5905.101, 'text': 'This takes care of the SEO aspect behind your content.', 'start': 5901.518, 'duration': 3.583}, {'end': 5911.046, 'text': 'This will also help your content have a greater chance of being found, indexed, and ranked.', 'start': 5905.742, 'duration': 5.304}, {'end': 5915.85, 'text': 'It could also help your content rank for niche topics within your industry.', 'start': 5911.927, 'duration': 3.923}, {'end': 5921.634, 'text': 'Moving on to tip number seven, evaluate the success of your content with data.', 'start': 5916.47, 'duration': 5.164}, {'end': 5927.907, 'text': "Earlier we talked about why it's so important that you back up your content with data.", 'start': 5922.656, 'duration': 5.251}, {'end': 5931.856, 'text': "Now let's talk about how data can help you improve.", 'start': 5928.709, 'duration': 3.147}, {'end': 5942.415, 'text': "Analytics tools will help you learn more about how well your content is doing, the age, demographics of the people enjoying it, who doesn't,", 'start': 5932.853, 'duration': 9.562}, {'end': 5945.635, 'text': 'their locations, the best time to post, and much more.', 'start': 5942.415, 'duration': 3.22}, {'end': 5951.936, 'text': 'With this data, you can make sure that your time and money are being used in the best possible way.', 'start': 5946.375, 'duration': 5.561}], 'summary': 'Using statistics and data can build credibility, trust, and expertise, while improving seo and content success.', 'duration': 78.03, 'max_score': 5873.906, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc5873906.jpg'}, {'end': 6076.48, 'src': 'embed', 'start': 6048.216, 'weight': 8, 'content': [{'end': 6052.74, 'text': 'It provides users with real value and solutions, leading them to take action.', 'start': 6048.216, 'duration': 4.524}, {'end': 6055.803, 'text': 'Here we have an example from Trello,', 'start': 6053.401, 'duration': 2.402}, {'end': 6065.251, 'text': 'where we see a pop-up with a call to action asking interested users to input their email IDs to sign media today involving more than 200 marketers.', 'start': 6055.803, 'duration': 9.448}, {'end': 6076.48, 'text': 'More than 49% of them felt content marketing was really important to their digital marketing campaigns and more than 25% of their budgets are used for visual advertising.', 'start': 6065.731, 'duration': 10.749}], 'summary': "Trello's call to action resulted in 200+ sign-ups, with 49% valuing content marketing and 25% budget for visual advertising.", 'duration': 28.264, 'max_score': 6048.216, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc6048216.jpg'}, {'end': 6167.91, 'src': 'embed', 'start': 6139.667, 'weight': 9, 'content': [{'end': 6144.831, 'text': 'Next up, tip number 12 is to understand content that works for you.', 'start': 6139.667, 'duration': 5.164}, {'end': 6150.356, 'text': 'You need to analyze what content works on different social media platforms.', 'start': 6145.992, 'duration': 4.364}, {'end': 6158.707, 'text': 'For example, you all know, YouTube is the best place for video content, Instagram and Pinterest for visual content,', 'start': 6151.104, 'duration': 7.603}, {'end': 6161.308, 'text': 'Twitter for smaller snappy content, and so on.', 'start': 6158.707, 'duration': 2.601}, {'end': 6167.91, 'text': "Understanding what works and what doesn't will help you better spread your content across the internet.", 'start': 6162.168, 'duration': 5.742}], 'summary': 'Analyze and understand platform-specific content for effective social media distribution.', 'duration': 28.243, 'max_score': 6139.667, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc6139667.jpg'}, {'end': 6243.263, 'src': 'embed', 'start': 6215.424, 'weight': 10, 'content': [{'end': 6222.909, 'text': "Now, A-B testing will help you understand what your audience likes or doesn't, what content works for you and much more.", 'start': 6215.424, 'duration': 7.485}, {'end': 6232.936, 'text': 'You can do A-B testing on headlines and title tags, call to actions, content formats, image types, content length and much more.', 'start': 6223.57, 'duration': 9.366}, {'end': 6236.478, 'text': 'It can also help you make better decisions in the future.', 'start': 6233.416, 'duration': 3.062}, {'end': 6243.263, 'text': 'And finally, our tip number 15 is to reach out to people sharing similar content.', 'start': 6238.039, 'duration': 5.224}], 'summary': 'A-b testing guides content decisions, tip 15: connect with similar content sharers.', 'duration': 27.839, 'max_score': 6215.424, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc6215424.jpg'}], 'start': 5498.127, 'title': 'Content marketing and personal branding', 'summary': 'Covers content marketing basics, tips, and effective strategies, including targeting specific keywords, building a personal brand with authenticity, and providing 15 effective content marketing tips with supporting examples and statistics.', 'chapters': [{'end': 5780.959, 'start': 5498.127, 'title': 'Content marketing basics and tips', 'summary': 'Covers the basics of content marketing, including its definition, importance, process, and provides tips such as remarketing content and targeting specific keywords to enhance user attention and drive traffic.', 'duration': 282.832, 'highlights': ["Content marketing involves the creation and sharing of online content to generate audience interest in a brand's product or services. Content marketing involves the creation and sharing of online content to generate audience interest in a brand's product or services.", 'Content marketing helps build awareness, trust, and loyalty in a brand, and it can increase traffic and conversions. Content marketing helps build awareness, trust, and loyalty in a brand, and it can increase traffic and conversions.', 'Determining goals, setting up buyer personas, and conducting content audits are essential steps in the content marketing process. Determining goals, setting up buyer personas, and conducting content audits are essential steps in the content marketing process.', "Remarking content and targeting specific keywords, such as Google's featured snippet, are important content marketing tips. Remarking content and targeting specific keywords, such as Google's featured snippet, are important content marketing tips."]}, {'end': 5977.005, 'start': 5781.679, 'title': 'Building a personal brand', 'summary': 'Discusses the importance of building a personal brand, focusing on authenticity and human connection, incorporating brand voice, using data and analytics to improve content and audience engagement.', 'duration': 195.326, 'highlights': ['Ensure your content has a human touch and authenticity to appeal to audiences, as solo influencers tend to have a more significant following and connect with their audience by being themselves.', "Incorporate your brand's voice into your content, maintaining consistent tone and quality, and seeking audience feedback to refine the brand's voice for a cohesive experience.", 'Back up your arguments with data and statistics to enhance credibility, build trust, and establish the brand as an industry expert.', 'Use specific keywords in your content to improve SEO and increase the chances of content being found, indexed, and ranked for niche topics within the industry.', 'Evaluate the success of your content with analytics tools to understand audience demographics, behaviors, and preferences, enabling you to optimize content strategy and resource allocation.']}, {'end': 6400.387, 'start': 5978.166, 'title': 'Effective content marketing tips', 'summary': 'Provides 15 effective content marketing tips, including being consistent with content, creating actionable content, and understanding target audience, with examples and statistics to support the strategies.', 'duration': 422.221, 'highlights': ["Creating actionable content leads to increased engagement and a positive brand experience, as seen with Trello's call to action resulting in signups from over 200 marketers. Creating actionable content increases engagement and brand experience, as evidenced by Trello's call to action resulting in signups from over 200 marketers.", 'Understanding what content works on different social media platforms is crucial for effective content marketing, such as using YouTube for video content and Instagram for visual content. Understanding what content works on different social media platforms is crucial, such as using YouTube for video content and Instagram for visual content.', 'Performing A-B testing helps in understanding audience preferences and making better content decisions, thereby improving content strategy effectiveness. A-B testing aids in understanding audience preferences and making better content decisions, thereby improving content strategy effectiveness.']}], 'duration': 902.26, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc5498127.jpg', 'highlights': ['Targeting specific keywords and remarketing content are important content marketing tips.', 'Determining goals, setting up buyer personas, and conducting content audits are essential steps in the content marketing process.', 'Content marketing helps build awareness, trust, and loyalty in a brand, and it can increase traffic and conversions.', 'Ensure your content has a human touch and authenticity to appeal to audiences, as solo influencers tend to have a more significant following and connect with their audience by being themselves.', 'Back up your arguments with data and statistics to enhance credibility, build trust, and establish the brand as an industry expert.', "Incorporate your brand's voice into your content, maintaining consistent tone and quality, and seeking audience feedback to refine the brand's voice for a cohesive experience.", 'Use specific keywords in your content to improve SEO and increase the chances of content being found, indexed, and ranked for niche topics within the industry.', 'Evaluate the success of your content with analytics tools to understand audience demographics, behaviors, and preferences, enabling you to optimize content strategy and resource allocation.', "Creating actionable content leads to increased engagement and a positive brand experience, as seen with Trello's call to action resulting in signups from over 200 marketers.", 'Understanding what content works on different social media platforms is crucial for effective content marketing, such as using YouTube for video content and Instagram for visual content.', 'Performing A-B testing helps in understanding audience preferences and making better content decisions, thereby improving content strategy effectiveness.']}, {'end': 7537.233, 'segs': [{'end': 6497.249, 'src': 'embed', 'start': 6466.543, 'weight': 3, 'content': [{'end': 6469.786, 'text': "Show that you've created successful campaigns and social.", 'start': 6466.543, 'duration': 3.243}, {'end': 6473.089, 'text': 'and in the form of case study, and create a white paper.', 'start': 6470.146, 'duration': 2.943}, {'end': 6476.293, 'text': 'white papers are good educational pieces.', 'start': 6473.089, 'duration': 3.204}, {'end': 6477.734, 'text': 'you can also create an ebook.', 'start': 6476.293, 'duration': 1.441}, {'end': 6478.876, 'text': 'okay, ebook.', 'start': 6477.734, 'duration': 1.142}, {'end': 6481.478, 'text': 'hey, if you have a lot of content, you want to lay it out.', 'start': 6478.876, 'duration': 2.602}, {'end': 6485.703, 'text': "an ebook's a good way to go and you have a lot of choices here when it comes to content.", 'start': 6481.478, 'duration': 4.225}, {'end': 6486.524, 'text': 'a lot of choices.', 'start': 6485.703, 'duration': 0.821}, {'end': 6489.666, 'text': 'So what are the advantages of having a content calendar?', 'start': 6486.884, 'duration': 2.782}, {'end': 6492.147, 'text': 'So I alluded to that just a couple of seconds ago.', 'start': 6489.706, 'duration': 2.441}, {'end': 6497.249, 'text': "So let's really break this down here because content calendars to me are so important.", 'start': 6492.347, 'duration': 4.902}], 'summary': 'Utilize successful campaigns and social to create case studies, white papers, and ebooks, emphasizing the importance of content calendars.', 'duration': 30.706, 'max_score': 6466.543, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc6466543.jpg'}, {'end': 6555.883, 'src': 'embed', 'start': 6527.233, 'weight': 4, 'content': [{'end': 6530.654, 'text': "or based on dates that work for what you're trying to do.", 'start': 6527.233, 'duration': 3.421}, {'end': 6534.735, 'text': 'They also help because you could stick to a consistent schedule.', 'start': 6530.874, 'duration': 3.861}, {'end': 6539.596, 'text': "So if you don't have a content calendar, you're probably just arbitrarily writing content here and there.", 'start': 6534.775, 'duration': 4.821}, {'end': 6544.557, 'text': "Well, what if your users crave and really engage with the content? They're going to want more.", 'start': 6539.896, 'duration': 4.661}, {'end': 6549.74, 'text': 'Sticking to something consistent is going to really get people to come back for more.', 'start': 6544.938, 'duration': 4.802}, {'end': 6555.883, 'text': "they know when you're gonna post, they're gonna be waiting for it, and if it's every tuesday morning eight o'clock, hey,", 'start': 6549.74, 'duration': 6.143}], 'summary': 'Consistent content schedule can increase user engagement and anticipation for more, leading to higher return rates.', 'duration': 28.65, 'max_score': 6527.233, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc6527233.jpg'}, {'end': 6727.335, 'src': 'embed', 'start': 6697.755, 'weight': 5, 'content': [{'end': 6699.177, 'text': 'content that is not performed.', 'start': 6697.755, 'duration': 1.422}, {'end': 6701.478, 'text': 'Okay. so next question you may get.', 'start': 6699.417, 'duration': 2.061}, {'end': 6710.523, 'text': 'What type of content works in each stage of the customer life cycle? So you have awareness, engagement, purchase, post-purchase, advocacy.', 'start': 6701.838, 'duration': 8.685}, {'end': 6712.684, 'text': "Okay, so let's break these down here.", 'start': 6710.543, 'duration': 2.141}, {'end': 6714.025, 'text': 'So awareness.', 'start': 6712.925, 'duration': 1.1}, {'end': 6717.627, 'text': 'Okay, so you want people to understand who you are.', 'start': 6714.425, 'duration': 3.202}, {'end': 6721.789, 'text': 'Okay, that could be a guest blog, an influencer helping you out.', 'start': 6717.647, 'duration': 4.142}, {'end': 6725.753, 'text': 'It could be a cold email, a video that can get Potentially go viral.', 'start': 6721.829, 'duration': 3.924}, {'end': 6727.335, 'text': 'A social media post.', 'start': 6726.033, 'duration': 1.302}], 'summary': 'Content types for customer life cycle: awareness - guest blog, influencer; engagement - video, social media post.', 'duration': 29.58, 'max_score': 6697.755, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc6697755.jpg'}, {'end': 7194.175, 'src': 'embed', 'start': 7149.58, 'weight': 0, 'content': [{'end': 7152.181, 'text': 'so you can always look at your analytics and look at the traffic.', 'start': 7149.58, 'duration': 2.601}, {'end': 7159.766, 'text': 'And again, you can always look to see if there are conversions in the form of an inquiry or lead or sale.', 'start': 7152.561, 'duration': 7.205}, {'end': 7167.551, 'text': 'So at the end of the day, you want to align the content with the channel and you want to align the KPI with the content and channel.', 'start': 7160.066, 'duration': 7.485}, {'end': 7173.235, 'text': "So if it's social, you're not likely going to get conversions unless you're doing paid ads.", 'start': 7168.011, 'duration': 5.224}, {'end': 7177.237, 'text': "If you're posting organically on social, then you're probably going to get some engagement.", 'start': 7173.555, 'duration': 3.682}, {'end': 7181.02, 'text': 'So you have to align the right metric with the right channel.', 'start': 7177.438, 'duration': 3.582}, {'end': 7185.325, 'text': 'what are the steps involved in the content marketing process?', 'start': 7181.32, 'duration': 4.005}, {'end': 7191.772, 'text': 'okay, so you really need to decide what goal you want to achieve with the content marketing campaign.', 'start': 7185.325, 'duration': 6.447}, {'end': 7194.175, 'text': 'so that goes back to what i was just saying a minute ago.', 'start': 7191.772, 'duration': 2.403}], 'summary': 'Align content with channel and kpi, consider goals and metrics for content marketing.', 'duration': 44.595, 'max_score': 7149.58, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc7149580.jpg'}, {'end': 7337.654, 'src': 'embed', 'start': 7310.353, 'weight': 2, 'content': [{'end': 7316.417, 'text': "Okay, so next question here, how do you target the right audience for your content? It's a very good question.", 'start': 7310.353, 'duration': 6.064}, {'end': 7319.519, 'text': "You're not writing content for everyone, let's be honest here.", 'start': 7316.637, 'duration': 2.882}, {'end': 7325.964, 'text': "So you have to collect demographics of your target audience based on who's coming to your website.", 'start': 7319.74, 'duration': 6.224}, {'end': 7331.669, 'text': "based on who subscribed to your emails, based on who's following you on social media.", 'start': 7326.184, 'duration': 5.485}, {'end': 7337.654, 'text': 'so, in other words, you have people interacting with you, okay, in different channels, and you need to understand who these people are.', 'start': 7331.669, 'duration': 5.985}], 'summary': 'Target the right audience by collecting demographics from website visitors, email subscribers, and social media followers.', 'duration': 27.301, 'max_score': 7310.353, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc7310353.jpg'}, {'end': 7534.947, 'src': 'heatmap', 'start': 7463.791, 'weight': 1, 'content': [{'end': 7470.974, 'text': 'and the overlap of the three is where he positions content marketing, and that may help you understand where it fits.', 'start': 7463.791, 'duration': 7.183}, {'end': 7473.976, 'text': "it's sort of a little bit of this, a little bit of that,", 'start': 7470.974, 'duration': 3.002}, {'end': 7480.559, 'text': 'but it also shows you both the potential leverage that you can get when you begin combining these elements,', 'start': 7473.976, 'duration': 6.583}, {'end': 7487.262, 'text': "but also the potential conflicts you may encounter inside an organization who says hey, wait a second, that's my job,", 'start': 7480.559, 'duration': 6.703}, {'end': 7505.022, 'text': "and the real challenge to content marketing is getting people who have been doing their job independently headed off in their own unique direction to actually collaborate and coordinate what they're doing and leveraging each other's capabilities to create something that's a little more powerful.", 'start': 7487.262, 'duration': 17.76}, {'end': 7510.423, 'text': 'And with that, we have come to the end of this video on content marketing full course.', 'start': 7506.522, 'duration': 3.901}, {'end': 7513.064, 'text': 'I hope it was informative and interesting.', 'start': 7510.904, 'duration': 2.16}, {'end': 7518.606, 'text': 'If you have any questions about the topics covered in this video, please ask away in the comment section below.', 'start': 7513.524, 'duration': 5.082}, {'end': 7520.807, 'text': 'Our team will help you solve your queries.', 'start': 7519.026, 'duration': 1.781}, {'end': 7522.187, 'text': 'Thanks for watching.', 'start': 7521.327, 'duration': 0.86}, {'end': 7523.708, 'text': 'Stay safe and keep learning.', 'start': 7522.267, 'duration': 1.441}, {'end': 7534.947, 'text': 'Hi there, if you like this video, subscribe to the Simply Learn YouTube channel and click here to watch similar videos.', 'start': 7528.51, 'duration': 6.437}], 'summary': 'Content marketing requires coordination between different elements and overcoming potential conflicts within an organization to create more powerful content.', 'duration': 71.156, 'max_score': 7463.791, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc7463791.jpg'}], 'start': 6400.387, 'title': 'Content marketing strategies', 'summary': 'Discusses content marketing strategies, promotion methods including email, social media, and ads, and emphasizes the importance of tracking performance through metrics like search ranking, engagement, traffic, and conversions. it also outlines steps in the content marketing process and provides insights on targeting the right audience for content.', 'chapters': [{'end': 6697.755, 'start': 6400.387, 'title': 'Content marketing essentials', 'summary': 'Emphasizes the importance of avoiding plagiarism, creating diverse content types, and the benefits of having a content calendar, including improved planning, consistency, efficiency, and fresh content, leading to better engagement and relationships with users.', 'duration': 297.368, 'highlights': ['The importance of avoiding plagiarism and creating diverse content types Plagiarism is easily detectable, so creating diverse content types such as blogs, videos, infographics, case studies, white papers, and ebooks is crucial for showcasing expertise and originality.', 'Benefits of having a content calendar A content calendar ensures improved planning, consistency, efficiency, and fresh content, leading to better engagement and relationships with users, while also saving time and allowing for measurement and optimization of content performance.']}, {'end': 7021.301, 'start': 6697.755, 'title': 'Content strategy in customer life cycle', 'summary': 'Discusses the content strategy for each stage of the customer life cycle, including types of content for awareness, engagement, purchase, post-purchase, and advocacy, along with methods for topic selection and maintaining brand consistency.', 'duration': 323.546, 'highlights': ['The chapter explains the types of content suitable for each stage of the customer life cycle, such as guest blogs, influencer collaboration for awareness, email, ebook, blog, and landing page for engagement, and case studies, white papers, and testimonials for evaluation.', 'It emphasizes the use of landing pages, onboarding emails, and product details for purchase, and follow-up emails, blog roundups, and complementary product content for post-purchase engagement.', 'The section highlights the importance of identifying target audience needs and using research methods like keyword analysis, social media trends, and competitor analysis for topic selection, as well as aligning content tone and channel choice with brand personality and audience profile.']}, {'end': 7537.233, 'start': 7021.481, 'title': 'Content marketing strategies', 'summary': 'Discusses content marketing strategies, including promotion methods like email, social media, and ads, and emphasizes the importance of tracking performance through metrics like search ranking, engagement, traffic, and conversions. it also outlines the steps in the content marketing process and provides insights on targeting the right audience for content.', 'duration': 515.752, 'highlights': ['The chapter discusses content promotion methods, including email, social media, and ads, highlighting the importance of leveraging these channels to reach the target audience and promote content effectively. The speaker emphasizes the use of email, social media, and ads to promote content, suggesting strategies such as sending content via email, leveraging social media to engage the community, and promoting content through ads on platforms like Google and Facebook.', 'The importance of tracking content performance through metrics like search ranking, engagement, traffic, and conversions is emphasized, aligning the content with the appropriate channel and KPI for effective evaluation. The chapter stresses the need to track content performance through metrics such as search ranking, engagement, traffic, and conversions, emphasizing the alignment of content with the right channel and KPI to assess its effectiveness.', 'The steps in the content marketing process are outlined, including setting goals, defining buyer personas, conducting content audits, selecting a content management system, generating ideas, choosing content types, and publishing and managing content, providing a comprehensive guide for content creation and distribution. The chapter provides a detailed overview of the content marketing process, covering steps such as setting goals, defining buyer personas, conducting content audits, selecting a content management system, generating ideas, choosing content types, and publishing and managing content, offering a comprehensive guide for effective content creation and distribution.', 'Insights on targeting the right audience for content are provided, emphasizing the collection of demographics and understanding audience characteristics through various channels like website, emails, and social media, highlighting the importance of analyzing audience data to tailor content to specific demographics. The chapter offers insights on targeting the right audience for content, stressing the importance of collecting demographics and understanding audience characteristics through channels like website, emails, and social media, and emphasizing the analysis of audience data to customize content for specific demographics.']}], 'duration': 1136.846, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/osVm6UrwEYc/pics/osVm6UrwEYc6400387.jpg', 'highlights': ['The chapter provides a detailed overview of the content marketing process, covering steps such as setting goals, defining buyer personas, conducting content audits, selecting a content management system, generating ideas, choosing content types, and publishing and managing content, offering a comprehensive guide for effective content creation and distribution.', 'The importance of tracking content performance through metrics like search ranking, engagement, traffic, and conversions is emphasized, aligning the content with the appropriate channel and KPI for effective evaluation.', 'The chapter offers insights on targeting the right audience for content, stressing the importance of collecting demographics and understanding audience characteristics through channels like website, emails, and social media, and emphasizing the analysis of audience data to customize content for specific demographics.', 'The importance of avoiding plagiarism and creating diverse content types such as blogs, videos, infographics, case studies, white papers, and ebooks is crucial for showcasing expertise and originality.', 'A content calendar ensures improved planning, consistency, efficiency, and fresh content, leading to better engagement and relationships with users, while also saving time and allowing for measurement and optimization of content performance.', 'The chapter explains the types of content suitable for each stage of the customer life cycle, such as guest blogs, influencer collaboration for awareness, email, ebook, blog, and landing page for engagement, and case studies, white papers, and testimonials for evaluation.']}], 'highlights': ['The Michelin Guide, a strategic content marketing tool, was created by the Michelin brothers to boost tire sales.', 'The Michelin Guide introduced a unique restaurant rating system, including one, two, and three-star ratings.', 'Content marketing has a classic foundation story dating back to the Michelin Brothers in France.', 'The course provides in-depth insights into content marketing with strategies, SEO impact, and certification training, led by experienced specialists, Rob and Greg Jarboe.', "Michelin's content marketing strategy in 1900 focused on providing valuable information about travel, food, and automobile maintenance, leading to increased tire sales and brand recognition.", 'Creating High-Quality Content Producing high-quality content increases brand awareness, website traffic, social media shares, SEO ranking, website dwell time, and leads, involving brainstorming topics, original content creation, compelling headlines, engaging and thought-provoking content, logical structure, relevant images, and content updates.', 'Utilizing native ads is highlighted as one of the smartest ways to connect the audience with the brand, with an example of a native ad on Buzzfeed provided.', 'Online audiences are 25% more likely to look at a native ad than at a banner, emphasizing the importance of utilizing native ads in content marketing strategies.', "Creating user-centric content by answering users' questions and fulfilling their requirements is key to good engagement.", 'Incorporating credible resources in the content adds value and credibility to the material, enhancing its quality.', 'Targeting specific keywords and remarketing content are important content marketing tips.', 'The chapter provides a detailed overview of the content marketing process, covering steps such as setting goals, defining buyer personas, conducting content audits, selecting a content management system, generating ideas, choosing content types, and publishing and managing content, offering a comprehensive guide for effective content creation and distribution.', 'The importance of tracking content performance through metrics like search ranking, engagement, traffic, and conversions is emphasized, aligning the content with the appropriate channel and KPI for effective evaluation.', 'The chapter offers insights on targeting the right audience for content, stressing the importance of collecting demographics and understanding audience characteristics through channels like website, emails, and social media, and emphasizing the analysis of audience data to customize content for specific demographics.', 'A content calendar ensures improved planning, consistency, efficiency, and fresh content, leading to better engagement and relationships with users, while also saving time and allowing for measurement and optimization of content performance.', 'The chapter explains the types of content suitable for each stage of the customer life cycle, such as guest blogs, influencer collaboration for awareness, email, ebook, blog, and landing page for engagement, and case studies, white papers, and testimonials for evaluation.']}