title
Digital Marketing Full Course - 10 Hours [2024] | Digital Marketing Tutorial for Beginners | Edureka

description
๐Ÿ”ฅ๐„๐๐ฎ๐ซ๐ž๐ค๐š ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐‚๐จ๐ฎ๐ซ๐ฌ๐ž (๐”๐ฌ๐ž ๐‚๐จ๐๐ž: ๐˜๐Ž๐”๐“๐”๐๐„๐Ÿ๐ŸŽ) : https://www.edureka.co/digital-marketing This Edureka 'Digital Marketing Full Course' is a complete guide to learning Digital Marketing from scratch which covers in-depth knowledge about different concepts of Digital Marketing, Types of Marketing, SEO, and Career opportunities in Digital Marketing. This Digital Marketing tutorial is ideal for beginners and experienced professionals. Topics covered in this Digital Marketing Full Course video : 00:00:00 Introduction to Digital Marketing Full Course 00:01:11 Agenda of Digital Marketing Course 00:02:26 What is Digital Marketing? 00:03:29 Evolution of Digital Marketing 00:16:50 Top 10 Reasons to learn Digital Marketing 00:24:51 Importance of Digital Marketing 00:36:21 Why Learn Digital Marketing? 00:47:57 What is the structure of the marketing plan 00:57:01 How to make an effective Marketing plan 01:03:52 Types of Digital Marketing 01:40:40 How to Become a Digital Marketer 01:52:15 Types of SEO 02:04:07 How does Search Engine Work 02:11:18 Tactics & Method 02:18:15 How to Optimize Keywords 02:28:00 SEO Tools 02:41:26 Different SEO Techniques 02:48:44 Backlinks 02:52:9 What are the on-page Ranking Factors 02:59:08 Digital Marketing Best Practices 03:09:07 Yoast SEO 03:15:24 Yoast SEO Setup 03:24:21 Yoast SEO Metabox 03:42:22 Paid Marketing With Google Ads Tool 04:06:43 Types of Search Queries 04:11:04 Introduction to Google ADS 04:20:27 Google ADS Account Structure 04:44:08 Google AD Sense 04:46:56 Types of Ads 05:15:10 Managing Google Ads 05:45:35 Content Marketing 06:21:42 Pillers of Social Media Marketing 06:25:30 Social Marketing Tools 07:01:17 Email Marketing 07:21:30 Integrated Digital Marketing 07:40:07 Example: Microsoft Integrated Marketing Communication Approach 07:54:43 Data-Driven Marketing 08:09:35 How to Become a Digital Marketing Influencer? 08:59:37 How to Become a Digital Marketer? 09:15:37 Digital Marketing Interview Question & Answers ๐Ÿ”ด Subscribe to our channel to get video updates. 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{'title': 'Digital Marketing Full Course - 10 Hours [2024] | Digital Marketing Tutorial for Beginners | Edureka', 'heatmap': [{'end': 2839.206, 'start': 2022.688, 'weight': 0.82}], 'summary': 'This 10-hour digital marketing tutorial for beginners by edureka covers the future of digital marketing, its advantages, success, and fundamentals, seo, ppc, content marketing, social media strategies, web crawling, indexing, and seo tactics, seo best practices, backlinking, google ads, ad revenue maximization, google ads optimization, content marketing, affiliate marketing, email and social media marketing insights, data-driven marketing, influencer marketing, instagram influencer tips, and booming careers in digital marketing, offering insights, strategies, and tips with quantifiable data and projected career opportunities.', 'chapters': [{'end': 833.164, 'segs': [{'end': 201.497, 'src': 'embed', 'start': 175.385, 'weight': 0, 'content': [{'end': 181.348, 'text': 'The like for example in the beginning we would read all the news or the day-to-day news over the newspaper.', 'start': 175.385, 'duration': 5.963}, {'end': 188.431, 'text': "But ever since we've got smartphones, we've got tablets everything is bound to the online activity.", 'start': 181.968, 'duration': 6.463}, {'end': 197.855, 'text': 'So very soon the traditional marketing platforms will disappear by replacing it with a digital Market, which will completely take over the industry.', 'start': 189.031, 'duration': 8.824}, {'end': 201.497, 'text': 'There are so many advantages which you cannot even count guys.', 'start': 198.495, 'duration': 3.002}], 'summary': 'Traditional marketing platforms will be replaced by digital market due to online activity from smartphones and tablets.', 'duration': 26.112, 'max_score': 175.385, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA175385.jpg'}, {'end': 295.443, 'src': 'embed', 'start': 268.662, 'weight': 3, 'content': [{'end': 277.511, 'text': 'This is when the digital marketing term was first used then in the year 1993 the first clickable web advertisement banner was released.', 'start': 268.662, 'duration': 8.849}, {'end': 285.191, 'text': 'So this is also another added wing for digital marketing, followed by which, in the year 1994, Yahoo was launched,', 'start': 278.163, 'duration': 7.028}, {'end': 295.443, 'text': 'which was the first e-commerce transaction over net market, and also in the year 1996, smaller search engines like hot pot and Alexa was released.', 'start': 285.191, 'duration': 10.252}], 'summary': 'Digital marketing term used in 1993, first clickable web ad banner released. yahoo launched in 1994, first e-commerce transaction. smaller search engines released in 1996.', 'duration': 26.781, 'max_score': 268.662, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA268662.jpg'}], 'start': 7.711, 'title': 'The future of digital marketing', 'summary': 'Explores the bright future of digital marketing, with 77% of global organizations already using it and a comprehensive overview of its evolution and key milestones from early 1970s to 2015. it also discusses the definition of digital marketing, its necessity, and the scope of opportunities it offers, emphasizing its growth, job prospects, and flexibility, with a focus on the exponential increase in job opportunities and the high engagement ratio.', 'chapters': [{'end': 464.965, 'start': 7.711, 'title': 'Future of digital marketing', 'summary': 'Explores the bright future of digital marketing, with 77% of global organizations already using it and a comprehensive overview of its evolution and key milestones from early 1970s to 2015.', 'duration': 457.254, 'highlights': ['77% of global organizations have used digital marketing, making it among the top 10 most in-demand skills. Nearly 77% of global organizations have already used digital marketing, highlighting its high demand and relevance in the industry.', 'Digital marketing encompasses all marketing efforts that promote products or brands using electronic devices or the internet. Digital marketing encompasses all marketing efforts promoting products or brands using electronic devices or the internet, emphasizing its comprehensive nature.', 'Key milestones in the evolution of digital marketing from the early 1970s to 2015, including the launch of Archie, Yahoo, Google, e-commerce sites, mobile marketing campaigns, and social media platforms like Facebook, Twitter, and WhatsApp. The transcript provides key milestones in the evolution of digital marketing from the early 1970s to 2015, including the launch of significant platforms and technologies, showcasing its progression over time.']}, {'end': 833.164, 'start': 465.766, 'title': 'Digital marketing: scope and opportunities', 'summary': 'Discusses the definition of digital marketing, its necessity, and the scope of opportunities it offers, emphasizing its growth, job prospects, and flexibility, with a focus on the exponential increase in job opportunities and the high engagement ratio.', 'duration': 367.398, 'highlights': ["Digital marketing's exponential job opportunities: In 2017, the industry saw close to 8 lakh job opportunities, marking a significant increase from the 1.5 lakh job opportunities in 2016.", 'Flexibility and high engagement ratio: Digital marketing offers flexibility and high engagement, allowing work from any location with internet access and high user engagement, thereby overshadowing traditional media.', 'Immediate results and career prospects: Digital marketing provides immediate result measurement and promising career prospects, with professionals learning the course to enter the industry and benefiting from the massive job opportunities.', 'Definition and necessity of digital marketing: It encompasses online marketing tactics such as search, email, social media, and mobile marketing, offering the ability to reach current and prospective customers, with the necessity lying in the wide range of marketing options and the ability to creatively experiment with marketing campaigns.', 'Booming future and data-driven marketing: The future of digital marketing is booming globally, with the industry operating as an umbrella term known as data-driven marketing, contributing to the overall growth of firms.']}], 'duration': 825.453, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA7711.jpg', 'highlights': ['77% of global organizations have used digital marketing, making it among the top 10 most in-demand skills.', 'Digital marketing encompasses all marketing efforts promoting products or brands using electronic devices or the internet, emphasizing its comprehensive nature.', 'Key milestones in the evolution of digital marketing from the early 1970s to 2015, including the launch of significant platforms and technologies, showcasing its progression over time.', "Digital marketing's exponential job opportunities: In 2017, the industry saw close to 8 lakh job opportunities, marking a significant increase from the 1.5 lakh job opportunities in 2016.", 'Flexibility and high engagement ratio: Digital marketing offers flexibility and high engagement, allowing work from any location with internet access and high user engagement, thereby overshadowing traditional media.', 'Immediate results and career prospects: Digital marketing provides immediate result measurement and promising career prospects, with professionals learning the course to enter the industry and benefiting from the massive job opportunities.', 'Definition and necessity of digital marketing: It encompasses online marketing tactics such as search, email, social media, and mobile marketing, offering the ability to reach current and prospective customers, with the necessity lying in the wide range of marketing options and the ability to creatively experiment with marketing campaigns.', 'Booming future and data-driven marketing: The future of digital marketing is booming globally, with the industry operating as an umbrella term known as data-driven marketing, contributing to the overall growth of firms.']}, {'end': 2163.908, 'segs': [{'end': 1077.195, 'src': 'embed', 'start': 1049.382, 'weight': 0, 'content': [{'end': 1056.764, 'text': 'Now, you can imagine the scale at which digital marketing is growing right now talking about the actual Trends of digital marketing industry.', 'start': 1049.382, 'duration': 7.382}, {'end': 1059.925, 'text': 'The first thing we have is the artificial intelligence.', 'start': 1057.084, 'duration': 2.841}, {'end': 1065.671, 'text': 'Artificial intelligence is considered as the biggest commercial opportunity for companies,', 'start': 1060.649, 'duration': 5.022}, {'end': 1071.853, 'text': 'Industries and countries and will increase the global GDP by up to 14% by 2030..', 'start': 1065.671, 'duration': 6.182}, {'end': 1077.195, 'text': 'This means that AI latecomers will find serious competition within the next few years.', 'start': 1071.853, 'duration': 5.342}], 'summary': 'Ai in digital marketing will increase global gdp by 14% by 2030, leading to serious competition.', 'duration': 27.813, 'max_score': 1049.382, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA1049382.jpg'}], 'start': 833.164, 'title': 'Digital marketing advantages & importance', 'summary': 'Explores the advantages of digital marketing including cost-effectiveness, global reach, and customization, and discusses current trends such as ai, chatbots, video marketing, and voice search. it emphasizes the growing importance of voice search, driving sales, branding, and the high roi and wide career opportunities in digital marketing.', 'chapters': [{'end': 1443.437, 'start': 833.164, 'title': 'Digital marketing advantages & current trends', 'summary': 'Explores the advantages of digital marketing over traditional marketing, highlighting cost-effectiveness, global reach, and customization, and then delves into current digital marketing trends, including the exponential growth of the industry and the emergence of ai, chatbots, video marketing, augmented and virtual reality, and voice search.', 'duration': 610.273, 'highlights': ['Exponential Growth of Digital Marketing The digital marketing industry is set to increase to a total of $118 billion, with Indian marketing traffic expected to grow 291 times bigger than in 2005, indicating the significant growth and potential of the industry.', 'Customization and Global Reach Digital marketing offers customized targeting based on the type of users, allowing for increased or decreased targets, while providing a global reach compared to the local reaches of traditional marketing, showcasing its vast potential and effectiveness.', 'AI and Chatbots Artificial intelligence is projected to increase the global GDP by up to 14% by 2030, with chatbots set to power up to 85% by 2020, indicating the significant impact and widespread adoption of AI technologies in the digital marketing industry.', 'Video Marketing Importance Video marketing is highlighted as one of the most important market trends, with 70% of consumers acknowledging brands through promotional videos and 52% expressing increased confidence in online purchase decisions after watching product videos, indicating the substantial influence and effectiveness of video marketing.', 'Augmented and Virtual Reality Augmented and virtual reality marketing, with an expected worldwide market size of around $209.2 billion in five years, is positioned as a significant trend, showcasing its potential to revolutionize digital marketing with immersive experiences and innovative applications.', 'Voice Search and Assistants Voice search and assistants are rapidly gaining popularity, with 111.8 million people in the U.S. using voice assistants weekly, and an estimated 50% of all queries projected to be voice-based by the end of 2020, illustrating the increasing reliance and impact of voice search in digital marketing.']}, {'end': 1683.644, 'start': 1443.437, 'title': 'Importance of digital marketing', 'summary': 'Discusses the growing importance of voice search and digital marketing, emphasizing the need for businesses to focus on voice engine optimization and highlighting the key benefits of digital marketing such as driving sales, branding, and building better relationships with customers.', 'duration': 240.207, 'highlights': ['Digital marketing strategy is a plan of action to achieve marketing goals, driving sales to organizations, and finding new gateways to success. Digital marketing strategy is crucial for driving sales and achieving marketing goals, contributing to the success of organizations.', "Branding your product is making people know that your product is worth buying and gaining the customers' trust. Branding is vital for establishing the product's value and gaining customer trust, essential for successful marketing.", 'Voice search is growing drastically, necessitating businesses to focus on voice engine optimization and longtail keywords for marketing outreach efforts. The significant growth of voice search highlights the need for businesses to prioritize voice engine optimization and longtail keywords for effective marketing outreach.', 'Digital marketing helps build a better relationship with customers, eventually leading to the growth of organizations. Digital marketing plays a crucial role in building strong customer relationships, ultimately contributing to the growth of organizations.']}, {'end': 2163.908, 'start': 1684.464, 'title': "Importance of digital marketing in today's market", 'summary': "Discusses the significance of digital marketing in today's market, emphasizing its high roi, wide career opportunities, job demand, and the need for ongoing learning to stay updated with current market trends.", 'duration': 479.444, 'highlights': ['Digital marketing has a high ROI, with the potential to yield a return on investment and offers dynamic career opportunities in roles such as SEO manager, content manager, and SEM specialist. The money invested in digital marketing campaigns yields a better return, and it offers various dynamic career opportunities such as SEO manager, content manager, and SEM specialist.', 'There are over 75,000 job listings for digital marketing on Indeed.com, and the field is in high demand with starting salaries of 45,000 US dollars, offering opportunities for both freshers and experienced candidates. There are over 75,000 job listings for digital marketing on Indeed.com, with starting salaries of 45,000 US dollars, making it in high demand for both freshers and experienced candidates.', 'Digital marketing provides opportunities for freelancing, creating own projects, and earning through platforms such as YouTube, blog creation, and affiliate marketing, making it a field with evolving and abundant opportunities. Digital marketing offers opportunities for freelancing, creating own projects, and earning through platforms such as YouTube, blog creation, and affiliate marketing, making it a field with evolving and abundant opportunities.', 'Digital marketing plays a crucial role in driving traffic to websites, optimizing blogs, and marketing channels, and creating trust and recognition among the audience, leading to a chain reaction of benefits. Digital marketing plays a crucial role in driving traffic to websites, optimizing blogs, and marketing channels, creating trust and recognition among the audience, leading to a chain reaction of benefits.', 'The field of digital marketing is ever-evolving, allowing professionals to stay updated with current trends, adapt to market changes, and be ahead of competitors, emphasizing the necessity for ongoing learning and adaptability. The field of digital marketing is ever-evolving, allowing professionals to stay updated with current trends, adapt to market changes, and be ahead of competitors, emphasizing the necessity for ongoing learning and adaptability.']}], 'duration': 1330.744, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA833164.jpg', 'highlights': ['Digital marketing industry set to increase to $118 billion, showcasing significant growth and potential.', 'AI projected to increase global GDP by up to 14% by 2030, indicating significant impact and widespread adoption.', 'Voice search rapidly gaining popularity, with 111.8 million people in the U.S. using voice assistants weekly, illustrating increasing reliance and impact.', 'Video marketing highlighted as one of the most important market trends, with 70% of consumers acknowledging brands through promotional videos, indicating substantial influence and effectiveness.', 'Augmented and virtual reality marketing expected to reach a worldwide market size of around $209.2 billion in five years, showcasing its potential to revolutionize digital marketing.', 'Digital marketing offers opportunities for freelancing, creating own projects, and earning through platforms such as YouTube, blog creation, and affiliate marketing, making it a field with evolving and abundant opportunities.', 'Digital marketing has a high ROI, with the potential to yield a return on investment and offers dynamic career opportunities in roles such as SEO manager, content manager, and SEM specialist.', 'Digital marketing strategy is crucial for driving sales and achieving marketing goals, contributing to the success of organizations.', 'Voice search growing drastically, necessitating businesses to focus on voice engine optimization and longtail keywords for marketing outreach efforts.', 'Digital marketing plays a crucial role in building strong customer relationships, ultimately contributing to the growth of organizations.']}, {'end': 3886.228, 'segs': [{'end': 2220.89, 'src': 'embed', 'start': 2192.359, 'weight': 0, 'content': [{'end': 2197.282, 'text': "She's enthusiastic about web development, so she thought of starting off by making a website.", 'start': 2192.359, 'duration': 4.923}, {'end': 2201.044, 'text': "Once it was ready, she realized that it didn't look appealing.", 'start': 2197.882, 'duration': 3.162}, {'end': 2203.446, 'text': 'So then she started learning design.', 'start': 2201.505, 'duration': 1.941}, {'end': 2209.41, 'text': 'But even after making her website very appealing, she was not able to reach a large audience.', 'start': 2204.066, 'duration': 5.344}, {'end': 2212.172, 'text': 'So then she started learning about SEO.', 'start': 2209.83, 'duration': 2.342}, {'end': 2217.408, 'text': 'Now getting a hand in digital marketing, she wanted to promote her content further.', 'start': 2212.984, 'duration': 4.424}, {'end': 2220.89, 'text': 'Hence, she started learning about social media marketing.', 'start': 2217.888, 'duration': 3.002}], 'summary': 'Enthusiastic web developer learns design, seo, and digital marketing to promote her website.', 'duration': 28.531, 'max_score': 2192.359, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA2192359.jpg'}, {'end': 2281.423, 'src': 'embed', 'start': 2234.361, 'weight': 1, 'content': [{'end': 2239.385, 'text': 'So you see, Jane learned as she practiced and is now a successful digital marketer.', 'start': 2234.361, 'duration': 5.024}, {'end': 2247.468, 'text': "Now, with Jane's success story, let's have a look at the steps to take in learning digital marketing to build your success story.", 'start': 2240.106, 'duration': 7.362}, {'end': 2249.768, 'text': 'Digital marketing is very wide.', 'start': 2248.068, 'duration': 1.7}, {'end': 2253.669, 'text': 'Once one starts, they might get lost in the wide pool of options.', 'start': 2250.248, 'duration': 3.421}, {'end': 2257.37, 'text': 'But trying to learn everything at once is a wrong approach.', 'start': 2254.329, 'duration': 3.041}, {'end': 2261.671, 'text': 'Take into account all the branches and consider your interests.', 'start': 2258.11, 'duration': 3.561}, {'end': 2265.072, 'text': 'For beginners, I suggest you start with SEO.', 'start': 2262.331, 'duration': 2.741}, {'end': 2269.576, 'text': 'Now that you know that you are supposed to start with one particular branch.', 'start': 2265.908, 'duration': 3.668}, {'end': 2273.745, 'text': 'next you need to decide on the strategy and tactics you are going to implement.', 'start': 2269.576, 'duration': 4.169}, {'end': 2276.572, 'text': 'At first, you need to pick your strategy.', 'start': 2274.647, 'duration': 1.925}, {'end': 2281.423, 'text': 'now that you know that you are supposed to start with one particular branch.', 'start': 2277.421, 'duration': 4.002}], 'summary': 'Jane learned and became a successful digital marketer. focus on one branch and pick a strategy for success.', 'duration': 47.062, 'max_score': 2234.361, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA2234361.jpg'}, {'end': 2995.743, 'src': 'embed', 'start': 2968.923, 'weight': 3, 'content': [{'end': 2974.605, 'text': 'always encourage interactions on your website or sometimes social media, which will help you generate more leads.', 'start': 2968.923, 'duration': 5.682}, {'end': 2980.307, 'text': 'You should actually involve in more and more interactions with your customers and talking about conversion.', 'start': 2975.265, 'duration': 5.042}, {'end': 2987.77, 'text': 'The superlative goal is to generate revenue by retargeting nurturing and conversion rate optimization or CRO.', 'start': 2980.647, 'duration': 7.123}, {'end': 2995.743, 'text': 'This is used in order to remind and persuade your audience or customers to buy any of your product via one of the marketing channels.', 'start': 2988.439, 'duration': 7.304}], 'summary': 'Encourage website and social media interactions to generate more leads and revenue through retargeting and cro.', 'duration': 26.82, 'max_score': 2968.923, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA2968923.jpg'}, {'end': 3242.532, 'src': 'embed', 'start': 3212.958, 'weight': 12, 'content': [{'end': 3220.182, 'text': 'So these are some mediums through which you can get some information regarding your prospects and also their interests.', 'start': 3212.958, 'duration': 7.224}, {'end': 3222.784, 'text': 'the next on the list is the design persona.', 'start': 3220.182, 'duration': 2.602}, {'end': 3228.829, 'text': 'You should design your persona in such a way that people cannot find a single fault in your product.', 'start': 3223.487, 'duration': 5.342}, {'end': 3234.03, 'text': "If you have the required customer data in hand, you're good to create a good buyer persona guys.", 'start': 3229.389, 'duration': 4.641}, {'end': 3242.532, 'text': "You can't create an effective digital marketing plan without knowing who you want to reach a buyer persona is important in this case.", 'start': 3234.69, 'duration': 7.842}], 'summary': 'Use mediums to gather prospect information and design a faultless buyer persona with customer data for an effective marketing plan.', 'duration': 29.574, 'max_score': 3212.958, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA3212958.jpg'}, {'end': 3462.585, 'src': 'embed', 'start': 3436.118, 'weight': 4, 'content': [{'end': 3443.14, 'text': "It is important to analyze your company's growth, your ins and outs of your brand, so that you can easily sell your product.", 'start': 3436.118, 'duration': 7.022}, {'end': 3451.462, 'text': 'in addition to this, create unique selling points or USPs in general, to give proper insights about your brand to the audience.', 'start': 3443.14, 'duration': 8.322}, {'end': 3458.284, 'text': 'also, even here, focus on the smart goals, which is namely specific, measurable, achievable, realistic and timely.', 'start': 3451.462, 'duration': 6.822}, {'end': 3462.585, 'text': 'So focus on these goals will be branding yourself as a trustworthy company.', 'start': 3458.884, 'duration': 3.701}], 'summary': 'Analyze company growth, create unique selling points, and focus on smart goals to brand as trustworthy.', 'duration': 26.467, 'max_score': 3436.118, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA3436118.jpg'}, {'end': 3508.552, 'src': 'embed', 'start': 3478.783, 'weight': 14, 'content': [{'end': 3480.524, 'text': "If you're very confident about your product,", 'start': 3478.783, 'duration': 1.741}, {'end': 3488.45, 'text': 'just reach out to new markets and it can vary depending on your location or the type of audience and also try to promote your product.', 'start': 3480.524, 'duration': 7.926}, {'end': 3492.899, 'text': "Promotion is a must, even if it's a very minute thing that you've done.", 'start': 3488.976, 'duration': 3.923}, {'end': 3495.942, 'text': "you've achieved something, you've created something on your own.", 'start': 3492.899, 'duration': 3.043}, {'end': 3500.065, 'text': 'try to promote it, and also you can improve your ROI.', 'start': 3495.942, 'duration': 4.123}, {'end': 3501.386, 'text': 'that is written on investments.', 'start': 3500.065, 'duration': 1.321}, {'end': 3508.552, 'text': 'Usually when I say marketing, it costs you a lot of money, guys, but using a digital marketing,', 'start': 3502.307, 'duration': 6.245}], 'summary': 'Confidently reach new markets, promote product, and improve roi with digital marketing.', 'duration': 29.769, 'max_score': 3478.783, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA3478783.jpg'}, {'end': 3769.212, 'src': 'embed', 'start': 3738.407, 'weight': 7, 'content': [{'end': 3744.832, 'text': 'You should know how to analyze the situation, give them proper guidelines, provide help when they need it, and so on,', 'start': 3738.407, 'duration': 6.425}, {'end': 3748.315, 'text': 'and also audit your SEO on a regular basis.', 'start': 3744.832, 'duration': 3.483}, {'end': 3751.938, 'text': 'SEO is mainly into blogs and articles like I mentioned,', 'start': 3748.315, 'duration': 3.623}, {'end': 3760.545, 'text': 'so audit your SEO in such a way that it will help your website rank first on the search engine result pages, conduct webinars and live events.', 'start': 3751.938, 'duration': 8.607}, {'end': 3769.212, 'text': 'Webinars actually help in improving your knowledge about the subject and also this will eventually help the customers who are looking for an answer.', 'start': 3761.187, 'duration': 8.025}], 'summary': 'Regularly audit seo for blogs and articles to rank first on search engines, conduct webinars for customer support and knowledge improvement.', 'duration': 30.805, 'max_score': 3738.407, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA3738407.jpg'}, {'end': 3880.051, 'src': 'embed', 'start': 3846.114, 'weight': 11, 'content': [{'end': 3850.017, 'text': 'You must always be familiar with the various channels that are available.', 'start': 3846.114, 'duration': 3.903}, {'end': 3854.8, 'text': 'So like I mentioned there are mainly five to six channels of digital marketing.', 'start': 3850.637, 'duration': 4.163}, {'end': 3860.864, 'text': 'So the first one on the list that we are going to be discussing would be search engine optimization or say SEO.', 'start': 3855.16, 'duration': 5.704}, {'end': 3872.102, 'text': 'So almost all people using the internet of familiar and are making use of search engines to look for anything that is promising and worth searching for.', 'start': 3862.21, 'duration': 9.892}, {'end': 3880.051, 'text': 'in fact, up to 93% of online experiences happening to people usually begin by using the simple search engine.', 'start': 3872.102, 'duration': 7.949}], 'summary': '93% of online experiences begin with search engines in digital marketing.', 'duration': 33.937, 'max_score': 3846.114, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA3846114.jpg'}], 'start': 2163.908, 'title': 'Digital marketing success and fundamentals', 'summary': 'Highlights the success of learning digital marketing, emphasizing the benefits of a certificate and the fundamentals of digital marketing including seo, content, tools, and planning. it also emphasizes the importance of strategy and tactics, and the benefits of digital marketing over traditional methods, reaching a larger and more targeted audience, cost-effectiveness, and immediate feedback.', 'chapters': [{'end': 2419.816, 'start': 2163.908, 'title': 'Learning digital marketing success', 'summary': 'Highlights the success story of jane who learned digital marketing and provides steps to take in learning digital marketing, emphasizing that having a digital marketing certificate can lead to better job opportunities, while 60% of professionals have found online certifications helpful. it also discusses the importance of starting with a specific branch, such as seo, and emphasizes the significance of strategy and tactics in digital marketing.', 'duration': 255.908, 'highlights': ['Having a digital marketing certificate can lead to better job opportunities. 60% of professionals found online certifications helpful in mastering digital marketing.', 'Emphasizes the importance of starting with a specific branch, such as SEO, and considering individual interests. Suggests that beginners start with SEO and consider their interests to avoid being overwhelmed by the wide pool of digital marketing options.', 'Discusses the significance of strategy and tactics in digital marketing, and the potential consequences of getting the strategy wrong. Highlights the importance of picking the right strategy as the foundation for future marketing efforts and the potential negative impact of getting it wrong.']}, {'end': 2744.36, 'start': 2420.456, 'title': 'Digital marketing fundamentals', 'summary': 'Covers the fundamentals of digital marketing, including seo, organic and paid content, tools, direct response vs brand awareness, and the necessity of a digital marketing plan. it emphasizes the importance of execution and highlights the benefits of digital marketing over traditional marketing, such as reaching a larger and more targeted audience, cost-effectiveness, and immediate feedback.', 'duration': 323.904, 'highlights': ['The chapter covers the fundamentals of digital marketing, including SEO, organic and paid content, tools, direct response vs brand awareness, and the necessity of a digital marketing plan. The chapter provides a comprehensive overview of digital marketing fundamentals, encompassing various key aspects such as SEO, content types, tools, and marketing strategies.', 'It emphasizes the importance of execution and highlights the benefits of digital marketing over traditional marketing, such as reaching a larger and more targeted audience, cost-effectiveness, and immediate feedback. The importance of execution in digital marketing is stressed, along with the benefits of digital marketing over traditional methods, including reaching a larger and more targeted audience, cost-effectiveness, and immediate feedback.', 'The chapter also discusses the necessity of a digital marketing plan, which includes details of marketing campaigns, short and long-term business goals, and strategies for achieving marketing goals. The significance of a digital marketing plan is highlighted, encompassing details of marketing campaigns, business goals, and strategies for achieving marketing objectives.']}, {'end': 2987.77, 'start': 2744.44, 'title': 'Importance of digital marketing planning', 'summary': 'Emphasizes the importance of digital marketing planning, highlighting the benefits such as attracting and converting viewers, gaining in-depth knowledge of the market and target audience, and utilizing resources effectively to create a unique business strategy.', 'duration': 243.33, 'highlights': ['Digital marketing planning helps in attracting and converting viewers, leading to increased sales and loyal customers. By attracting viewers to the website who are actively seeking products or services and effectively converting them, businesses can achieve higher sales and loyal customer base.', 'Gaining in-depth knowledge of the market and target audience through research and analysis is crucial for effective digital marketing planning. Thorough research and analysis of the market and target audience provide valuable insights, enabling businesses to tailor their strategies effectively and utilize available resources efficiently.', 'Creating a unique business strategy and avoiding replication of other strategies is essential in the rapidly growing digital marketing landscape. In the evolving digital marketing landscape, businesses should strive to develop unique strategies that differentiate them from competitors and align with their distinctive brand identity.']}, {'end': 3594.61, 'start': 2988.439, 'title': 'Effective digital marketing plan', 'summary': 'Provides insights on creating an effective digital marketing plan, covering topics such as audience targeting, smart goals, buyer persona, marketing strategy, and choosing the right marketing platform, emphasizing the importance of personalized communication, engagement, and conversion optimization.', 'duration': 606.171, 'highlights': ['The importance of personalized communication, engagement, and conversion optimization Emphasizes the significance of increasing sales from existing customers through personalized communication using web, email, and social media marketing.', 'Understanding smart goals for analyzing business venture Explains the significance of smart goals, emphasizing the specific, measurable, attainable, relevant, and timely aspects for analyzing business ventures.', 'Significance of creating an effective buyer persona Highlights the importance of creating a buyer persona to know who to target when running a marketing campaign, aiding in marketing to different types of buyers based on their interests and needs.', 'Importance of defining marketing strategy and selecting the right marketing platform Stresses the importance of defining marketing strategy, focusing on audience, content strategy, and ranking, as well as the significance of choosing the right marketing platform to effectively reach the target audience and drive more revenue.', 'The role of conversion funnel in optimizing sales and attracting new customers Explains the role of the conversion funnel in optimizing sales, attracting new customers, and increasing the number of sales by ensuring the product is performing well and attracting potential customers.']}, {'end': 3886.228, 'start': 3595.333, 'title': 'Effective digital marketing plan', 'summary': 'Emphasizes the importance of choosing the right marketing platform, measuring goals, analyzing results, using kpis, and real-time data visualization to improve digital marketing plan, while discussing best practices and components of digital marketing.', 'duration': 290.895, 'highlights': ['Real-time data visualization system and KPIs help in measuring campaign success and determining expected ROI. Real-time data visualization system and KPIs are crucial for measuring campaign success, determining expected ROI, and identifying opportunities and room for improvement.', 'Prioritizing customer needs, conducting SEO audits, organizing webinars, and focusing on organic traffic are key best practices for a better digital marketing plan. Prioritizing customer needs, conducting SEO audits, organizing webinars, and focusing on organic traffic are key best practices for improving a digital marketing plan.', 'Channels of digital marketing include search engine optimization, content marketing, social media marketing, pay-per-click, email marketing, and more. The channels of digital marketing include search engine optimization, content marketing, social media marketing, pay-per-click, email marketing, and more.']}], 'duration': 1722.32, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA2163908.jpg', 'highlights': ['60% of professionals found online certifications helpful in mastering digital marketing.', 'Emphasizes the importance of starting with a specific branch, such as SEO, and considering individual interests.', 'The chapter provides a comprehensive overview of digital marketing fundamentals, encompassing various key aspects such as SEO, content types, tools, and marketing strategies.', 'The importance of execution in digital marketing is stressed, along with the benefits of digital marketing over traditional methods, including reaching a larger and more targeted audience, cost-effectiveness, and immediate feedback.', 'By attracting viewers to the website who are actively seeking products or services and effectively converting them, businesses can achieve higher sales and loyal customer base.', 'Thorough research and analysis of the market and target audience provide valuable insights, enabling businesses to tailor their strategies effectively and utilize available resources efficiently.', 'In the evolving digital marketing landscape, businesses should strive to develop unique strategies that differentiate them from competitors and align with their distinctive brand identity.', 'Emphasizes the significance of increasing sales from existing customers through personalized communication using web, email, and social media marketing.', 'Explains the significance of smart goals, emphasizing the specific, measurable, attainable, relevant, and timely aspects for analyzing business ventures.', 'Highlights the importance of creating a buyer persona to know who to target when running a marketing campaign, aiding in marketing to different types of buyers based on their interests and needs.', 'Stresses the importance of defining marketing strategy, focusing on audience, content strategy, and ranking, as well as the significance of choosing the right marketing platform to effectively reach the target audience and drive more revenue.', 'Explains the role of the conversion funnel in optimizing sales, attracting new customers, and increasing the number of sales by ensuring the product is performing well and attracting potential customers.', 'Real-time data visualization system and KPIs are crucial for measuring campaign success, determining expected ROI, and identifying opportunities and room for improvement.', 'Prioritizing customer needs, conducting SEO audits, organizing webinars, and focusing on organic traffic are key best practices for improving a digital marketing plan.', 'The channels of digital marketing include search engine optimization, content marketing, social media marketing, pay-per-click, email marketing, and more.']}, {'end': 4834.831, 'segs': [{'end': 4139.59, 'src': 'embed', 'start': 4090.38, 'weight': 0, 'content': [{'end': 4097.125, 'text': 'Now the next way to optimize your SEO is by optimizing your content create a proper lens title.', 'start': 4090.38, 'duration': 6.745}, {'end': 4104.27, 'text': 'Also, it should be keyword based as these established page theme and direction for your keywords.', 'start': 4097.545, 'duration': 6.725}, {'end': 4112.064, 'text': 'Use meta descriptions or meta tags that help in providing the user adjust of what is the article about?', 'start': 4105.06, 'duration': 7.004}, {'end': 4116.805, 'text': 'So these are the ways you can optimize your content using SEO.', 'start': 4113.084, 'duration': 3.721}, {'end': 4124.508, 'text': "So, now that you've understood the different ways to increase traffic, pay-per-click, which is also called PPC for short,", 'start': 4117.285, 'duration': 7.223}, {'end': 4129.51, 'text': 'refers to the sponsored results on the search engine result pages or serp.', 'start': 4124.508, 'duration': 5.002}, {'end': 4137.408, 'text': 'PPC ads are visible flexible and effective for many different types of organizations with paid search.', 'start': 4130.143, 'duration': 7.265}, {'end': 4139.59, 'text': 'You only pay when your ad is clicked.', 'start': 4137.468, 'duration': 2.122}], 'summary': 'Optimize content for seo with keyword-based titles and meta tags. consider ppc for flexible and effective results.', 'duration': 49.21, 'max_score': 4090.38, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA4090380.jpg'}, {'end': 4215.035, 'src': 'embed', 'start': 4189.406, 'weight': 6, 'content': [{'end': 4194.069, 'text': "So if I search edureka over here, you can see I'm getting an ad over here.", 'start': 4189.406, 'duration': 4.663}, {'end': 4197.073, 'text': 'It says ad edureka.co edureka course.', 'start': 4194.149, 'duration': 2.924}, {'end': 4200.556, 'text': 'So this is a paid ad or PPC.', 'start': 4197.413, 'duration': 3.143}, {'end': 4208.228, 'text': 'So this is exactly how Google ads look like it is going to be on the top rank when you search for a particular keyword.', 'start': 4201.46, 'duration': 6.768}, {'end': 4215.035, 'text': "So the keyword here is edureka if I'm going to be searching for edureka this thing pops up which is PPC.", 'start': 4208.508, 'duration': 6.527}], 'summary': "Google ads for edureka appear as paid ppc at the top rank when searching for the keyword 'edureka.'", 'duration': 25.629, 'max_score': 4189.406, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA4189406.jpg'}, {'end': 4313.687, 'src': 'embed', 'start': 4288.337, 'weight': 2, 'content': [{'end': 4296.721, 'text': 'Cost is one major pitfall of using PPC marketing because the amount of money you spend on each ad is very high.', 'start': 4288.337, 'duration': 8.384}, {'end': 4303.243, 'text': 'So, depending on your competition and the business requirement, PPC will benefit your organization,', 'start': 4297.121, 'duration': 6.122}, {'end': 4306.745, 'text': "but you'll have to spend more on it and the volume.", 'start': 4303.243, 'duration': 3.502}, {'end': 4313.687, 'text': "if the users aren't searching for product or services that you offer, search and shopping ads won't generate.", 'start': 4306.745, 'duration': 6.942}], 'summary': "Ppc marketing can be costly, depending on competition and business needs; ads may not generate if users aren't searching for your offerings.", 'duration': 25.35, 'max_score': 4288.337, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA4288337.jpg'}, {'end': 4456.189, 'src': 'embed', 'start': 4428.4, 'weight': 7, 'content': [{'end': 4436.305, 'text': "If your landing page doesn't resonate with your audience, optimize your forms, ads and landing page designed by platform,", 'start': 4428.4, 'duration': 7.905}, {'end': 4445.011, 'text': 'and set lead generation and social media goals to ensure a seamless and personalized experience for every visitor.', 'start': 4436.305, 'duration': 8.706}, {'end': 4446.732, 'text': 'and how does ad targeting work?', 'start': 4445.011, 'duration': 1.721}, {'end': 4456.189, 'text': 'You need to discover various ways to reach your target customers, including ad content, geographic location, behavior and buying patterns,', 'start': 4447.347, 'duration': 8.842}], 'summary': 'Optimize forms, ads, and landing page for seamless experience. set lead generation and social media goals.', 'duration': 27.789, 'max_score': 4428.4, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA4428400.jpg'}], 'start': 3886.708, 'title': 'Seo, ppc, and content marketing', 'summary': "Covers the significance of seo in driving website traffic, with stats indicating 60% of search engine users rely on it, along with insights on ppc optimization and digital ad strategy, highlighting content marketing's value in meeting marketing goals and its impact on sales funnel.", 'chapters': [{'end': 3948.691, 'start': 3886.708, 'title': 'Seo and business growth', 'summary': 'Emphasizes the importance of seo in attracting visitors to a website, with a statistic stating that sixty percent of search engine users find a local business to satisfy their needs, and a fun fact about wordpress users publishing over 2 million posts every day.', 'duration': 61.983, 'highlights': ['SEO is the process of optimizing content, technical setup, and website reach to appear on top of search engine result pages, benefiting businesses by attracting visitors searching for related products or services.', 'Sixty percent of search engine users find a local business to satisfy their particular need, emphasizing the significance of local SEO in business growth.', 'WordPress users publish over 2 million posts every day, highlighting the vast amount of content being generated and the competitiveness of online visibility.']}, {'end': 4360.216, 'start': 3948.691, 'title': 'Seo and ppc optimization', 'summary': 'Discusses the optimization of content for search engine, including the importance of keyword research, web analysis, and google ranking, as well as the benefits and drawbacks of ppc advertising.', 'duration': 411.525, 'highlights': ['PPC advertising: Benefits and drawbacks PPC advertising is emphasized as a way to generate more traffic and increase the possibility of people landing on the website, with the drawback being the high cost and dependency on user searches for product or services.', 'Keyword research importance Emphasizes the importance of keyword research in creating better content, including reviewing competitive lists, checking search volume, and prioritizing keywords and phrases.', 'Web analysis for search engine positioning Web analysis is highlighted as a way to determine how well the content is positioned for search engine, emphasizing the importance of analyzing visible text and code.']}, {'end': 4834.831, 'start': 4360.696, 'title': 'Digital ad strategy & content marketing', 'summary': 'Covers the important aspects of digital ad strategy, including ad design, landing page optimization, targeting, pricing, and content marketing, emphasizing the value of content in meeting marketing goals, the history and benefits of content marketing, and the sales funnel of content marketing.', 'duration': 474.135, 'highlights': ['The chapter covers the important aspects of digital ad strategy, including ad design, landing page optimization, targeting, pricing, and content marketing, emphasizing the value of content in meeting marketing goals, the history and benefits of content marketing, and the sales funnel of content marketing. It covers the essentials of digital ad strategy, including ad design, landing page optimization, targeting, and pricing, and delves into the significance of content marketing in meeting marketing goals, the history and benefits of content marketing, and the sales funnel of content marketing.', "Content marketing helps increase sales and revenue while saving costs, leading to the acquisition of loyal customers and its historical roots date back to 1732 with Benjamin Franklin's advertising of his printing business. Content marketing aids in increasing sales and revenue, while also saving costs, and leads to gaining loyal customers. Its historical concept dates back to 1732 with Benjamin Franklin's advertising of his printing business.", 'The sales funnel of content marketing focuses on the high number of viewers, the interest phase, information queries, and the crucial phase of conversion, aiming to equalize the conversion rate and generate equal revenue and ROI. The sales funnel of content marketing targets a high number of viewers, the interest phase, information queries, and the crucial phase of conversion, with the goal of equalizing the conversion rate and generating equal revenue and ROI.', 'Social media marketing is a powerful tool for businesses of all sizes to reach prospects and customers, bring remarkable success, create brand advocates, and drive leads and sales. Social media marketing is highlighted as a powerful tool for businesses of all sizes to reach prospects and customers, bring remarkable success, create brand advocates, and drive leads and sales.']}], 'duration': 948.123, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA3886708.jpg', 'highlights': ['SEO is the process of optimizing content, technical setup, and website reach to appear on top of search engine result pages, benefiting businesses by attracting visitors searching for related products or services.', 'Sixty percent of search engine users find a local business to satisfy their particular need, emphasizing the significance of local SEO in business growth.', 'WordPress users publish over 2 million posts every day, highlighting the vast amount of content being generated and the competitiveness of online visibility.', 'PPC advertising: Benefits and drawbacks PPC advertising is emphasized as a way to generate more traffic and increase the possibility of people landing on the website, with the drawback being the high cost and dependency on user searches for product or services.', 'Emphasizes the importance of keyword research in creating better content, including reviewing competitive lists, checking search volume, and prioritizing keywords and phrases.', 'Web analysis is highlighted as a way to determine how well the content is positioned for search engine, emphasizing the importance of analyzing visible text and code.', 'The chapter covers the important aspects of digital ad strategy, including ad design, landing page optimization, targeting, pricing, and content marketing, emphasizing the value of content in meeting marketing goals, the history and benefits of content marketing, and the sales funnel of content marketing.', "Content marketing helps increase sales and revenue while saving costs, leading to the acquisition of loyal customers and its historical roots date back to 1732 with Benjamin Franklin's advertising of his printing business.", 'The sales funnel of content marketing focuses on the high number of viewers, the interest phase, information queries, and the crucial phase of conversion, aiming to equalize the conversion rate and generate equal revenue and ROI.', 'Social media marketing is highlighted as a powerful tool for businesses of all sizes to reach prospects and customers, bring remarkable success, create brand advocates, and drive leads and sales.']}, {'end': 6334.293, 'segs': [{'end': 4859.114, 'src': 'embed', 'start': 4835.936, 'weight': 8, 'content': [{'end': 4845.403, 'text': 'It is also defined as a form of digital marketing that involves creating and sharing content in order to achieve your marketing and branding goals.', 'start': 4835.936, 'duration': 9.467}, {'end': 4851.608, 'text': 'But before you consider social media for your business, you need to know the strategy behind it.', 'start': 4846.144, 'duration': 5.464}, {'end': 4859.114, 'text': 'So starting off with social media marketing campaign without a strategy in mind is like wandering around the forest without a map.', 'start': 4852.068, 'duration': 7.046}], 'summary': 'Social media marketing requires a strategic approach for achieving marketing and branding goals.', 'duration': 23.178, 'max_score': 4835.936, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA4835936.jpg'}, {'end': 5075.231, 'src': 'embed', 'start': 5048.04, 'weight': 7, 'content': [{'end': 5055.104, 'text': 'If your competitors are using any certain social media tactics or any social media channel that seems to be working for them,', 'start': 5048.04, 'duration': 7.064}, {'end': 5059.206, 'text': 'do consider implementing the same, but do it in a better way.', 'start': 5055.104, 'duration': 4.102}, {'end': 5065.286, 'text': 'Okay, Now how should you choose the right social media platform for your business?', 'start': 5059.626, 'duration': 5.66}, {'end': 5069.068, 'text': 'There are so many mediums through which you can distribute your content right?', 'start': 5065.686, 'duration': 3.382}, {'end': 5075.231, 'text': 'So a few of them prefer using Facebook, Instagram, YouTube, Twitter, LinkedIn and many more.', 'start': 5069.448, 'duration': 5.783}], 'summary': 'Consider using successful social media tactics of competitors, and choose the right platform for your business among options like facebook, instagram, youtube, twitter, and linkedin.', 'duration': 27.191, 'max_score': 5048.04, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA5048040.jpg'}, {'end': 5157.29, 'src': 'embed', 'start': 5132.492, 'weight': 3, 'content': [{'end': 5139.578, 'text': 'and also Edureka has a Facebook page where we keep sharing updates regarding any of the recent Technologies that we are working on.', 'start': 5132.492, 'duration': 7.086}, {'end': 5143.561, 'text': 'Now Instagram is also another medium through which you can promote your product.', 'start': 5140.279, 'duration': 3.282}, {'end': 5151.226, 'text': "So Instagram is also a growing social media platform and the users use Instagram's for promoting their business and product.", 'start': 5143.981, 'duration': 7.245}, {'end': 5157.29, 'text': 'It is a photo and video sharing social networking service created by Facebook.', 'start': 5151.786, 'duration': 5.504}], 'summary': 'Edureka uses facebook and instagram for technology updates and product promotion.', 'duration': 24.798, 'max_score': 5132.492, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA5132492.jpg'}, {'end': 5193.936, 'src': 'embed', 'start': 5173.996, 'weight': 4, 'content': [{'end': 5184.343, 'text': 'There are groups or there are websites which have the Instagram account so that they keep posting updates regarding any of the new change which is there in their organization.', 'start': 5173.996, 'duration': 10.347}, {'end': 5191.135, 'text': "Okay So you can add stories about the quiz competition and the offers that you're going to offer your customers.", 'start': 5184.363, 'duration': 6.772}, {'end': 5193.936, 'text': 'You even have something called paid ads on Instagram.', 'start': 5191.435, 'duration': 2.501}], 'summary': 'Instagram used for updates and promotions, including paid ads.', 'duration': 19.94, 'max_score': 5173.996, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA5173996.jpg'}, {'end': 5243.313, 'src': 'embed', 'start': 5218.154, 'weight': 9, 'content': [{'end': 5224.339, 'text': 'So LinkedIn is a business and employment oriented service that operates via websites and mobile applications.', 'start': 5218.154, 'duration': 6.185}, {'end': 5228.762, 'text': 'It is mainly used for professional networking by using LinkedIn.', 'start': 5224.959, 'duration': 3.803}, {'end': 5232.925, 'text': 'You can Target your prospects and customers and post relevant content.', 'start': 5228.782, 'duration': 4.143}, {'end': 5237.368, 'text': 'You can join relevant groups on LinkedIn as well and share your content,', 'start': 5233.446, 'duration': 3.922}, {'end': 5243.313, 'text': 'or you can either build your connection by posting it on your timeline itself to let people know about the work you do.', 'start': 5237.368, 'duration': 5.945}], 'summary': 'Linkedin is a professional networking platform for targeting prospects, joining groups, and sharing relevant content.', 'duration': 25.159, 'max_score': 5218.154, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA5218154.jpg'}, {'end': 6244.24, 'src': 'embed', 'start': 6221.957, 'weight': 0, 'content': [{'end': 6231.567, 'text': "So they determine relevance by crawling your website's content and evaluating whether that content is relevant to what that person is looking for,", 'start': 6221.957, 'duration': 9.61}, {'end': 6236.332, 'text': 'mostly based on the keywords it contains and also talking about the quality.', 'start': 6231.567, 'duration': 4.765}, {'end': 6244.24, 'text': 'It is determined by the number of means and also the quality of your websites that link to your page and the whole site as well.', 'start': 6236.472, 'duration': 7.768}], 'summary': 'Relevance is determined by crawling content and evaluating keywords, links, and site quality.', 'duration': 22.283, 'max_score': 6221.957, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA6221957.jpg'}], 'start': 4835.936, 'title': 'Social media and digital marketing strategies', 'summary': 'Discusses the importance of social media marketing, leveraging social media for business growth, email marketing, cro, digital marketing, and seo insights. it highlights potential benefits, tips for content planning, and emphasizes the importance of email marketing for business growth, along with the significance of google analytics and seo for driving website traffic and improving business strategy and customer insights.', 'chapters': [{'end': 5005.315, 'start': 4835.936, 'title': 'Social media marketing tips', 'summary': 'Discusses the importance of social media marketing, highlighting its potential to increase website traffic, build formal conversation with clients, raise brand awareness, and create a consistent brand image, along with providing tips for content planning, creating great content, and promotion.', 'duration': 169.379, 'highlights': ['Social media marketing increases website traffic and helps build formal conversation with clients. Social media marketing has the potential to increase website traffic and build formal conversation with clients, thereby contributing to the achievement of marketing goals.', 'Social media marketing helps in raising brand awareness among people on social media platforms. By utilizing social media marketing, businesses can raise brand awareness among people on social media platforms, leveraging the vast online audience to promote their brand.', 'Creating a brand identity and a positive outlook for your organization is done using social media marketing. Social media marketing enables businesses to create a brand identity and a positive outlook for their organization, showcasing their brand image across different social media platforms.', 'Content planning is essential for building a social media marketing plan. The chapter emphasizes the importance of content planning in building a robust social media marketing plan, which involves considering keyword research and competitive research to brainstorm content ideas that interest the target audience.', 'Consistency in posting valuable and helpful content is crucial for creating a consistent brand image. Consistency in posting valuable and helpful content is highlighted as crucial for creating a consistent brand image across various social media platforms, thereby engaging and retaining the audience.', 'Social media marketing is a perfect channel for sharing the best work with readers by writing blogs. Social media marketing is recommended as a perfect channel for sharing the best work with readers through blog writing, leveraging the platform to promote high-quality content to the audience.']}, {'end': 5468.653, 'start': 5006.099, 'title': 'Leveraging social media for business growth', 'summary': 'Discusses leveraging social media platforms like facebook, instagram, linkedin, youtube, and twitter for promoting products and engaging with customers, highlighting their key features and benefits while emphasizing the importance of email marketing for business growth.', 'duration': 462.554, 'highlights': ['LinkedIn is a professional way of promoting a product, and encouraging customers or clients to give your business a recommendation on your LinkedIn profile makes your business appear more credible and reliable for new prospects. LinkedIn offers a professional platform for product promotion and encourages customer recommendations, enhancing business credibility.', 'YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool, allowing users to upload, view, rate, share, report, or comment on videos and subscribe to channels to get more views and likes. YouTube is a powerful platform for video content creation and social media marketing, enabling various user interactions and subscriptions.', 'Twitter is one of the most widely used social media marketing tools, allowing users to broadcast updates and interact with messages known as tweets, emphasizing the importance of active engagement and dialogue for effective marketing. Twitter serves as a widely used marketing tool, emphasizing active engagement and dialogue through tweet interactions.', 'Facebook provides a user-friendly platform for product promotion, requiring an active social media marketing strategy and attention to visual layout, with the option to join existing groups or create new ones to promote content and brand. Facebook offers a user-friendly platform for product promotion, requiring an active marketing strategy and visual attention, along with group participation.', 'Instagram, a growing social media platform, allows users to share photo and video content for promoting products, utilizing features like stories, paid ads, and sponsored promotions to engage with the audience. Instagram offers a growing platform for product promotion, utilizing features like stories, paid ads, and sponsored promotions for audience engagement.']}, {'end': 5974.234, 'start': 5468.773, 'title': 'Email marketing and analytics', 'summary': 'Discusses the importance of email marketing, highlighting its high roi, effectiveness in reaching customers, and driving conversions, along with the benefits of google analytics and conversion rate optimization in improving business strategy and customer insights.', 'duration': 505.461, 'highlights': ['Email marketing returns close to $44 for every one dollar spent, making it a high ROI channel. Email marketing provides a high return on investment, generating close to $44 for every one dollar spent, making it a highly profitable channel for marketing.', 'Email marketing is close to 40 times more effective than Facebook, Twitter for gaining new customers. Email marketing is approximately 40 times more effective than Facebook and Twitter in acquiring new customers, emphasizing its effectiveness in customer acquisition.', 'The average click-through rate of an email campaign is around 3%, significantly higher than that of Twitter at 0.5%. The average click-through rate of an email campaign stands at approximately 3%, showcasing its effectiveness compared to Twitter, which has an average click-through rate of around 0.5%.', 'Google Analytics provides valuable insights for shaping business strategy and website performance. Google Analytics offers valuable insights for shaping business strategy and understanding website performance, contributing to informed decision-making and optimization.', 'Conversion rate optimization leads to improved customer insights, better ROI, increased scalability, and a heightened user experience. Conversion rate optimization results in improved customer insights, higher ROI, increased scalability, and an enhanced user experience, contributing to business growth and customer engagement.']}, {'end': 6334.293, 'start': 5974.294, 'title': 'Cro, digital marketing, and seo insights', 'summary': "Covers the importance of cro, essential skills for a digital marketer, and the significance of search engine optimization (seo) for driving website traffic. it delves into the key factors affecting google's algorithm and offers best practices for optimizing a website for search results.", 'duration': 359.999, 'highlights': ['The chapter covers the importance of CRO, essential skills for a digital marketer, and the significance of search engine optimization (SEO) for driving website traffic. It provides insights into CRO studies, the role of a website as a salesperson, and the skills required to excel as a digital marketer, emphasizing the need to stay updated with the latest technology trends.', "The chapter delves into the key factors affecting Google's algorithm and offers best practices for optimizing a website for search results. It explains the complexity of Google's algorithm, including relevance determination based on website content and evaluation of quality through backlinks, user engagement, site speed, mobile-friendliness, and unique content.", 'It emphasizes the need to stay updated with the latest technology trends and provides insights into CRO studies, the role of a website as a salesperson, and the skills required to excel as a digital marketer. The transcript highlights the importance of CRO in creating a better user experience and building trust, as well as the essential skills for a digital marketer, such as marketing channel expertise, campaign execution and analysis, WordPress knowledge, and product selling abilities.']}], 'duration': 1498.357, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA4835936.jpg', 'highlights': ['Email marketing returns close to $44 for every one dollar spent, making it a high ROI channel.', 'Email marketing is close to 40 times more effective than Facebook, Twitter for gaining new customers.', 'The average click-through rate of an email campaign is around 3%, significantly higher than that of Twitter at 0.5%.', 'Google Analytics provides valuable insights for shaping business strategy and website performance.', 'Conversion rate optimization leads to improved customer insights, better ROI, increased scalability, and a heightened user experience.', 'Social media marketing increases website traffic and helps build formal conversation with clients.', 'Creating a brand identity and a positive outlook for your organization is done using social media marketing.', 'Content planning is essential for building a social media marketing plan.', 'Consistency in posting valuable and helpful content is crucial for creating a consistent brand image.', 'LinkedIn is a professional way of promoting a product, and encouraging customers or clients to give your business a recommendation on your LinkedIn profile makes your business appear more credible and reliable for new prospects.']}, {'end': 7542.65, 'segs': [{'end': 6375.571, 'src': 'embed', 'start': 6334.313, 'weight': 0, 'content': [{'end': 6342.797, 'text': 'The web pages are displayed and ranked based on what the search engine selects as the most relevant, in accordance with the context.', 'start': 6334.313, 'duration': 8.484}, {'end': 6349.18, 'text': 'SEO helps websites achieve a better ranking on the search engine result pages, that is, serp,', 'start': 6342.797, 'duration': 6.383}, {'end': 6353.802, 'text': 'when prospects search for a particular keyword related to your products or services.', 'start': 6349.18, 'duration': 4.622}, {'end': 6361.627, 'text': 'Thus, this increases the quality and the quantity of traffic on your website through organic results.', 'start': 6354.565, 'duration': 7.062}, {'end': 6370.99, 'text': 'SEO is also the process that organizations go through to help make sure that their site ranks high in the search engines for relevant key phrases and keywords.', 'start': 6361.627, 'duration': 9.363}, {'end': 6375.571, 'text': "Now, let's say for example, if you have an article on what is digital marketing.", 'start': 6371.81, 'duration': 3.761}], 'summary': 'Seo improves website ranking and increases organic traffic through relevant keywords.', 'duration': 41.258, 'max_score': 6334.313, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA6334313.jpg'}, {'end': 6427.32, 'src': 'embed', 'start': 6399.967, 'weight': 15, 'content': [{'end': 6408.471, 'text': 'This will eventually help you reach and engage more potential customers, and also you can create more engaging and effective SEO focused content,', 'start': 6399.967, 'duration': 8.504}, {'end': 6412.853, 'text': 'which will, in turn, increase your chances of bringing in more targeted organic traffic.', 'start': 6408.471, 'duration': 4.382}, {'end': 6418.256, 'text': 'And also I would also put across this point search is a big source for traffic.', 'start': 6413.493, 'duration': 4.763}, {'end': 6427.32, 'text': 'So here is the most breakdown report as you can see her 60% of all the traffic on the web starts with a simple Google search.', 'start': 6418.916, 'duration': 8.404}], 'summary': 'Improving seo can increase targeted organic traffic; 60% web traffic from google search.', 'duration': 27.353, 'max_score': 6399.967, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA6399967.jpg'}, {'end': 6580.183, 'src': 'embed', 'start': 6549.564, 'weight': 3, 'content': [{'end': 6554.546, 'text': "Let's understand how digital marketing came into existence, its roots and how its branches spread out.", 'start': 6549.564, 'duration': 4.982}, {'end': 6557.547, 'text': 'that is the history of SEO.', 'start': 6554.546, 'duration': 3.001}, {'end': 6560.989, 'text': 'search engine optimization is considered as a millennial.', 'start': 6557.547, 'duration': 3.442}, {'end': 6571.677, 'text': "It is believed that SEO was first born in the year 1991, during the span is when the world's first website was also launched, that is www, that is,", 'start': 6561.65, 'duration': 10.027}, {'end': 6572.437, 'text': 'World Wide Web.', 'start': 6571.677, 'duration': 0.76}, {'end': 6580.183, 'text': 'This led to the launch of many such websites that crowded the internet SEO very much revolves around Google today.', 'start': 6573.098, 'duration': 7.085}], 'summary': 'The history of seo dates back to 1991, when the first website was launched, and it revolves around google today.', 'duration': 30.619, 'max_score': 6549.564, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA6549564.jpg'}, {'end': 6890.468, 'src': 'embed', 'start': 6866.664, 'weight': 1, 'content': [{'end': 6874.612, 'text': 'So, if I have to say or compare a black hat and white hat SEO, black hat SEO is dead opposite to the white hat SEO.', 'start': 6866.664, 'duration': 7.948}, {'end': 6883.761, 'text': 'by this I mean to say that the practices followed by the black hat SEO are totally against the guidelines provided by Google and its algorithms.', 'start': 6874.612, 'duration': 9.149}, {'end': 6890.468, 'text': 'talking about the techniques that it includes, or we have a spam links, keyword stuffing, cloaking, hidden text and links.', 'start': 6883.761, 'duration': 6.707}], 'summary': 'Black hat seo opposes google guidelines with spam links, keyword stuffing, cloaking, and hidden text and links.', 'duration': 23.804, 'max_score': 6866.664, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA6866664.jpg'}, {'end': 7425.721, 'src': 'embed', 'start': 7380.533, 'weight': 6, 'content': [{'end': 7387.195, 'text': 'So when I see technical parameters, we can talk about HTML, CSS, HTML, CSS, JavaScript.', 'start': 7380.533, 'duration': 6.662}, {'end': 7394.191, 'text': 'Now, traditionally, the phrase technical SEO refers to optimizing your site for crawling and indexing.', 'start': 7388.246, 'duration': 5.945}, {'end': 7398.294, 'text': "So we'd see what are crawling and indexing in the next part of the session,", 'start': 7394.671, 'duration': 3.623}, {'end': 7404.198, 'text': 'but it can also include any technical process meant to improve search visibility.', 'start': 7398.294, 'duration': 5.904}, {'end': 7413.165, 'text': 'technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, keyword research and many more.', 'start': 7404.198, 'duration': 8.967}, {'end': 7420.078, 'text': 'It is called technical because it has nothing to do with the actual content of the website or the website promotion.', 'start': 7413.974, 'duration': 6.104}, {'end': 7425.721, 'text': 'The main goal of the technical SEO is to optimize the infrastructure of a website.', 'start': 7420.718, 'duration': 5.003}], 'summary': 'Technical seo involves optimizing site infrastructure for search visibility, covering html, css, javascript, sitemaps, meta tags, and more.', 'duration': 45.188, 'max_score': 7380.533, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA7380533.jpg'}, {'end': 7520.089, 'src': 'embed', 'start': 7497.295, 'weight': 2, 'content': [{'end': 7508.484, 'text': 'a huge database of previously searched URLs that can later be retrieved when you are seeking information about the content on a particular URL and think it is a good match.', 'start': 7497.295, 'duration': 11.189}, {'end': 7514.689, 'text': 'to be honest, search engines work by crawling hundreds of billions of pages using their own web crawlers.', 'start': 7508.484, 'duration': 6.205}, {'end': 7520.089, 'text': 'So these web crawlers are commonly called as search engine pods or spiders.', 'start': 7515.345, 'duration': 4.744}], 'summary': 'Search engines crawl billions of web pages to build a database of urls for information retrieval.', 'duration': 22.794, 'max_score': 7497.295, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA7497295.jpg'}], 'start': 6334.313, 'title': 'Importance and evolution of seo', 'summary': 'Explains the significance of seo for businesses, debunking myths and emphasizing its impact on website traffic and potential customers. it also delves into the evolution of seo from 1991 to the dominance of google, and discusses types of seo and techniques for driving more traffic and leads.', 'chapters': [{'end': 6549.224, 'start': 6334.313, 'title': 'Importance of seo for business', 'summary': 'Explains the importance of seo for business, emphasizing its impact on website traffic, potential customers, and monetary value, and debunks common myths about seo, highlighting its relevance to multiple search engines and emphasizing the distinction between organic and paid traffic.', 'duration': 214.911, 'highlights': ['60% of all web traffic starts with a Google search, and 70% originates from search engines, with an educational site potentially attracting 22,000 visitors a month by ranking first for a search phrase, valued at $22,000 monthly. According to Google, around 3 lakh people search for online training every single month, and the first result in Google attracts around 20% of all the clicks, potentially bringing in 22,000 visitors to the website each month, valued at roughly $22,000 a month.', 'The average advertiser for a specific search phrase spends up to $1 per click, indicating the potential value of web traffic and the ability to rank for hundreds or even thousands of keywords. The average advertiser for a specific search phrase spends up to one dollar per click, illustrating the potential value of web traffic and the possibility to rank for numerous keywords.', 'Debunking myths about SEO, emphasizing its importance across multiple search engines and clarifying the distinction between organic and paid traffic. Debunks myths about SEO, emphasizing its relevance to multiple search engines and highlighting the difference between organic and paid traffic.']}, {'end': 6696.674, 'start': 6549.564, 'title': 'Evolution of seo history', 'summary': 'Explores the history of seo, dating back to its origins in 1991 and tracing its evolution through the launch of various search engines and the eventual dominance of google, highlighting key milestones from excite and yahoo to the launch of google in 1997.', 'duration': 147.11, 'highlights': ['The launch of various search engines, including Excite, Yahoo, Lycos, and the initiation of Backrub, leading up to the introduction of Google in 1997.', 'The origins of SEO in 1991, coinciding with the birth of the World Wide Web, and its early development prior to the launch of Google.', 'The significant events in the evolution of SEO, such as the launch of Excite in 1993 by Stanford students, the introduction of Aliweb, and the creation of MSN search engine and Google.', 'The introduction of innovative concepts in SEO, such as Aliweb allowing owners to submit their own pages, and the diverse functionalities offered by LookSmart as a search advertising and content management company.']}, {'end': 6865.846, 'start': 6697.134, 'title': 'Evolution of seo and types', 'summary': 'Discusses the evolution of digital marketing with the launch of google, its impact on seo, and the types of seo including white hat, black hat, and techniques like on-page, off-page, and technical seo.', 'duration': 168.712, 'highlights': ["Google's launch brought a major twist in digital marketing, impacting the way information is accessed and changing the field significantly. The impact of Google's launch on digital marketing.", 'Explaining the types of SEO including white hat, black hat, on-page, off-page, and technical SEO, and their significance in increasing organic traffic. Introduction and significance of various types and techniques of SEO.', 'Detailing white hat SEO, its adherence to Google guidelines, focus on quality content, and ethical practices for improving search engine rankings. Detailed explanation of white hat SEO, its adherence to guidelines, and focus on quality content.', "Defining black hat SEO as practices exploiting loopholes in Google's algorithm to rank content higher, highlighting unethical methods to manipulate search engine results. Insight into the unethical practices and exploitation of loopholes in Google's algorithm by black hat SEO."]}, {'end': 7157.131, 'start': 6866.664, 'title': 'Seo techniques and types', 'summary': 'Discusses black hat, white hat, and gray hat seo techniques, and on-page seo strategies, emphasizing keyword distribution, external links, and meta tag descriptions, explaining their importance in driving more traffic and leads to a website.', 'duration': 290.467, 'highlights': ["Black hat SEO practices including spam links, keyword stuffing, cloaking, and hidden text are against Google's guidelines and are used to make content appear on SERP to generate more traffic and leads. Black hat SEO practices such as keyword stuffing and cloaking are used to manipulate search engine rankings, leading to increased traffic and leads.", 'Gray hat SEO involves using legal methods to improve website traffic, which may one day turn into black hat practices, falling between black hat and white hat SEO. Gray hat SEO involves using legal methods to improve website traffic and falls between black hat and white hat SEO, potentially turning into black hat practices.', 'On-page SEO strategies include keyword distribution, inserting external links, meta tag descriptions, and optimizing images to drive more traffic to the website. On-page SEO strategies such as keyword distribution and inserting external links are essential for driving more traffic to the website and generating leads.']}, {'end': 7542.65, 'start': 7157.131, 'title': 'Seo techniques and search engine working', 'summary': 'Discusses on-page and off-page optimization techniques including meta tags, customized urls, image optimization, and types of seo such as off-page, technical, and working of search engines, emphasizing the importance of crawling, indexing, and ranking, and how they work in detail.', 'duration': 385.519, 'highlights': ['The importance of on-page and off-page optimization techniques including meta tags, customized URLs, and image optimization, is emphasized, which helps in improving article visibility and user engagement. The meta description and customized URL play an important role in improving article visibility and user engagement. Image optimization with all tags and keyword inclusion is highlighted to make content easily discoverable.', "The types of SEO are explained, including off-page, which focuses on external ranking mediums like backlinks, internal linking, and user engagement for brand promotion, and technical SEO, which involves optimizing the website's infrastructure and technical parameters for better search engine visibility. The types of SEO, including off-page and technical SEO, are explained. Off-page SEO focuses on backlinks, internal linking, and user engagement for brand promotion, while technical SEO involves optimizing the website's infrastructure and technical parameters for better search engine visibility.", 'The working of search engines is detailed, with an emphasis on crawling, indexing, and ranking, and how these processes are carried out using web crawlers to fetch and index web pages for later retrieval and matching with search queries. The working of search engines is detailed, emphasizing the processes of crawling, indexing, and ranking. It explains how web crawlers fetch and index web pages for later retrieval and matching with search queries.']}], 'duration': 1208.337, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA6334313.jpg', 'highlights': ['60% of all web traffic starts with a Google search, and 70% originates from search engines, with an educational site potentially attracting 22,000 visitors a month by ranking first for a search phrase, valued at $22,000 monthly.', 'The average advertiser for a specific search phrase spends up to $1 per click, indicating the potential value of web traffic and the ability to rank for hundreds or even thousands of keywords.', 'Debunks myths about SEO, emphasizing its relevance to multiple search engines and highlighting the difference between organic and paid traffic.', 'The launch of various search engines, including Excite, Yahoo, Lycos, and the initiation of Backrub, leading up to the introduction of Google in 1997.', 'The origins of SEO in 1991, coinciding with the birth of the World Wide Web, and its early development prior to the launch of Google.', 'The significant events in the evolution of SEO, such as the launch of Excite in 1993 by Stanford students, the introduction of Aliweb, and the creation of MSN search engine and Google.', "Google's launch brought a major twist in digital marketing, impacting the way information is accessed and changing the field significantly.", 'Introduction and significance of various types and techniques of SEO.', 'Detailed explanation of white hat SEO, its adherence to guidelines, and focus on quality content.', "Insight into the unethical practices and exploitation of loopholes in Google's algorithm by black hat SEO.", 'Black hat SEO practices such as keyword stuffing and cloaking are used to manipulate search engine rankings, leading to increased traffic and leads.', 'Gray hat SEO involves using legal methods to improve website traffic and falls between black hat and white hat SEO, potentially turning into black hat practices.', 'On-page SEO strategies such as keyword distribution and inserting external links are essential for driving more traffic to the website and generating leads.', 'The meta description and customized URL play an important role in improving article visibility and user engagement. Image optimization with all tags and keyword inclusion is highlighted to make content easily discoverable.', "The types of SEO, including off-page and technical SEO, are explained. Off-page SEO focuses on backlinks, internal linking, and user engagement for brand promotion, while technical SEO involves optimizing the website's infrastructure and technical parameters for better search engine visibility.", 'The working of search engines is detailed, emphasizing the processes of crawling, indexing, and ranking. It explains how web crawlers fetch and index web pages for later retrieval and matching with search queries.']}, {'end': 8784.615, 'segs': [{'end': 7874.835, 'src': 'embed', 'start': 7849.606, 'weight': 3, 'content': [{'end': 7855.487, 'text': "have these three things satisfied and yeah, you're good to go with your company's marketing plan.", 'start': 7849.606, 'duration': 5.881}, {'end': 7861.589, 'text': "Now the next one I'm going to be talking about is tactics and the methods that you should follow.", 'start': 7856.288, 'duration': 5.301}, {'end': 7869.05, 'text': 'Just having a good website and a great content will not help you rank on relevant keywords on the search engine pages guys.', 'start': 7862.324, 'duration': 6.726}, {'end': 7874.835, 'text': 'You should follow a few techniques that will help you in better traffic generation and lead generation.', 'start': 7869.69, 'duration': 5.145}], 'summary': 'To improve marketing, use tactics for better traffic and lead generation.', 'duration': 25.229, 'max_score': 7849.606, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA7849606.jpg'}, {'end': 8673.842, 'src': 'embed', 'start': 8649.045, 'weight': 0, 'content': [{'end': 8656.13, 'text': "This is going to help the viewers get some idea about what is happening and also they're going to be much impressed with the title.", 'start': 8649.045, 'duration': 7.085}, {'end': 8658.191, 'text': 'now how to optimize your title.', 'start': 8656.13, 'duration': 2.061}, {'end': 8670.56, 'text': "There are some rules even here to follow that you should watch out for every other thing which is going to help your company's name go up and also rank your page on the Google web page.", 'start': 8658.852, 'duration': 11.708}, {'end': 8673.842, 'text': 'So the first thing is watch the length of your title.', 'start': 8671.26, 'duration': 2.582}], 'summary': 'Optimize your title length to improve google page ranking.', 'duration': 24.797, 'max_score': 8649.045, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA8649045.jpg'}, {'end': 8744.612, 'src': 'embed', 'start': 8714.813, 'weight': 1, 'content': [{'end': 8723.699, 'text': "Yeah, you could see that there's this title called selenium resume for selenium webdriver, job interview, selenium test engineer and all of it.", 'start': 8714.813, 'duration': 8.886}, {'end': 8727.101, 'text': 'if I have to check for digital marketing itself, I would say digital marketing.', 'start': 8723.699, 'duration': 3.402}, {'end': 8733.221, 'text': "See you'll have so many results here.", 'start': 8730.939, 'duration': 2.282}, {'end': 8744.612, 'text': 'And also you can see that this is the ad ad is something which is called as paid ad pay-per-click.', 'start': 8739.267, 'duration': 5.345}], 'summary': 'The transcript discusses searching for selenium resume and digital marketing results, including paid ads and pay-per-click.', 'duration': 29.799, 'max_score': 8714.813, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA8714813.jpg'}], 'start': 7542.65, 'title': 'Web crawling, indexing, and seo tactics', 'summary': 'Covers web crawling, indexing, and ranking processes, along with essential seo tactics emphasizing user experience, content creation, organic traffic, and keyword research.', 'chapters': [{'end': 7849.606, 'start': 7542.65, 'title': 'Web crawling, indexing, and ranking', 'summary': 'Explains the process of web crawling, indexing, and ranking on search engines, including the use of algorithms to provide personalized and universal search results, the importance of indexing for website visibility, and the role of pagerank in determining website ranking.', 'duration': 306.956, 'highlights': ['Search engines use algorithms to provide personalized and universal results, which may change page ranking. The search engines utilize additional information to provide personalized results and combine video, images, and news for universal search results, potentially increasing competition for keywords.', 'Indexing is crucial for website visibility, as websites not in the index will not appear in search results. The number of pages in the search engine index directly impacts the chances of appearing in search results, emphasizing the significance of indexing for website visibility.', 'The PageRank algorithm plays a significant role in website ranking, with higher-ranked websites being considered more relevant to search queries. PageRank is a key algorithm for improving web search results and determining the importance of websites, directly impacting their ranking on search engine result pages.']}, {'end': 8177.699, 'start': 7849.606, 'title': 'Seo tactics for content marketing', 'summary': 'Discusses essential seo tactics for content marketing, emphasizing the importance of user experience, content creation, organic traffic, and keyword research, with insights on their impact and effectiveness.', 'duration': 328.093, 'highlights': ['Longer content leads to higher ranking The longer the content, the higher the likelihood of its ranking at the top of the search engine results pages (SCR). For instance, videos exceeding 5 hours or more have better chances of ranking and offer comprehensive learning from scratch.', "Organic traffic vs. paid advertising Organic traffic is emphasized over generating traffic through paid search or social media platforms due to its continuous nature and long-term benefits. It's noted that the average business venture spends around 1% of its total revenue only on advertising.", "Importance of keyword research in SEO Keyword plays a vital role in making content rank, and it's essential to understand the viewer's intention, search volume, and relevance of the keyword. The example of 'digital marketing' having a search volume of 3 billion per month highlights the significance of choosing the right keywords for content optimization.", 'Content marketing and distribution Creating quality content is crucial, but equally important is promoting and distributing it effectively across marketing channels. Specific content tailored for private sectors like industrial or educational domains is also emphasized for targeted marketing.']}, {'end': 8418.329, 'start': 8177.699, 'title': 'Effective marketing strategies for product promotion', 'summary': 'Discusses effective marketing strategies including the use of social media and email marketing, content marketing, backlinking, and keyword optimization to promote products, with a focus on creating quality content and targeting popular keywords to drive traffic and increase online visibility.', 'duration': 240.63, 'highlights': ['Content marketing involves creating and promoting content based on high search volume keywords to rank among the top 10 articles or videos on search engine result pages (serp).', 'Backlinking is crucial for website ranking on Google, and it can be earned through high-quality content and influential marketing, contributing to increased website visibility.', 'Targeting the most popular keyword in a specific domain is essential for better content creation and driving more traffic to the website, emphasizing the importance of keyword optimization.', 'Using social media as a platform for product promotion, such as Instagram, can result in increased views, likes, followers, and customer engagement, showcasing the effectiveness of social media marketing for product promotion.', 'Effective content creation and proper research to add optimized keywords to website content can help connect with prospects and customers online, simplifying communication and increasing viewer engagement.']}, {'end': 8784.615, 'start': 8418.689, 'title': 'Title optimization tips', 'summary': 'Discusses the importance of title optimization in digital marketing, emphasizing the inclusion of targeted keywords, creating captivating titles, and adhering to length and uniqueness guidelines.', 'duration': 365.926, 'highlights': ['The success of your organization is mainly contributed by organic traffic, which mainly focuses on researching, analyzing and many more, and the title of your content is also very important. Emphasizes the importance of organic traffic and the significance of the content title.', 'Make sure that you add your targeted keyword in your title, because this is the most important piece of work on your website, both on and off page. Stresses the importance of adding targeted keywords in the content title for website optimization.', 'Always use unique titles do not try to copy or plagiarize your content or title all the web pages are unique guys. Emphasizes the significance of creating unique titles and avoiding plagiarism in content and title creation.', 'The post title should drag more attention. a well-written title holds the power to the interest of the reader. Highlights the importance of creating attention-grabbing and well-written titles to engage readers.', 'Do not display it oddly guys. Normally the search engines display only the first 50 to 60 characters of the web pages title. Stresses the importance of adhering to the ideal title length for effective display on search engines.']}], 'duration': 1241.965, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA7542650.jpg', 'highlights': ['Longer content leads to higher ranking The longer the content, the higher the likelihood of its ranking at the top of the search engine results pages (SCR).', "Importance of keyword research in SEO Keyword plays a vital role in making content rank, and it's essential to understand the viewer's intention, search volume, and relevance of the keyword.", 'Backlinking is crucial for website ranking on Google, and it can be earned through high-quality content and influential marketing, contributing to increased website visibility.', 'Using social media as a platform for product promotion, such as Instagram, can result in increased views, likes, followers, and customer engagement, showcasing the effectiveness of social media marketing for product promotion.', 'The number of pages in the search engine index directly impacts the chances of appearing in search results, emphasizing the significance of indexing for website visibility.']}, {'end': 10556.951, 'segs': [{'end': 8960.236, 'src': 'embed', 'start': 8925.006, 'weight': 3, 'content': [{'end': 8929.527, 'text': 'Ahrefs tool is also used for keyword analysis.', 'start': 8925.006, 'duration': 4.521}, {'end': 8933.049, 'text': 'but also a sad news here is it is not a free version.', 'start': 8929.527, 'duration': 3.522}, {'end': 8934.049, 'text': 'You have to pay for it.', 'start': 8933.089, 'duration': 0.96}, {'end': 8941.272, 'text': "But the features that this tool provides is very very very good and also it's worth paying a buck for it.", 'start': 8934.649, 'duration': 6.623}, {'end': 8947.373, 'text': 'How one of the more important tool for SEO and also talking about Ahrefs.', 'start': 8941.932, 'duration': 5.441}, {'end': 8950.134, 'text': 'It is one of the most recommended SEO tools online.', 'start': 8947.513, 'duration': 2.621}, {'end': 8960.236, 'text': "It is only second to Google when it comes to being the largest website crawlers, and SEO experts can't get enough of Ahrefs site audit features,", 'start': 8950.634, 'duration': 9.602}], 'summary': 'Ahrefs is a highly recommended seo tool, second only to google, with impressive site audit features.', 'duration': 35.23, 'max_score': 8925.006, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA8925006.jpg'}, {'end': 9018.665, 'src': 'embed', 'start': 8996.412, 'weight': 1, 'content': [{'end': 9006.658, 'text': 'SEM Rush tends to be the fan favorite in the SEO community, and experts love using this tool as it can easily access your ranking and changes them,', 'start': 8996.412, 'duration': 10.246}, {'end': 9009.38, 'text': 'as well as also the new ranking opportunities.', 'start': 9006.658, 'duration': 2.722}, {'end': 9018.665, 'text': 'One of the most popular features of this tool is the domain versus domain analysis allowing you to easily compare your website to other competitors.', 'start': 9010.3, 'duration': 8.365}], 'summary': 'Sem rush is a favorite in the seo community, with features like domain versus domain analysis for easy website comparison.', 'duration': 22.253, 'max_score': 8996.412, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA8996412.jpg'}, {'end': 10053.215, 'src': 'embed', 'start': 10025.359, 'weight': 0, 'content': [{'end': 10030.062, 'text': "These are the links that you can find in any article when they're linking to another web page.", 'start': 10025.359, 'duration': 4.703}, {'end': 10033.543, 'text': 'It is often blue and is underlined text guys.', 'start': 10030.502, 'duration': 3.041}, {'end': 10036.005, 'text': 'So anchor tags look something like this.', 'start': 10034.064, 'duration': 1.941}, {'end': 10043.188, 'text': 'So these anchor text is used by the search engines to show how the reflection of how your audience view your website.', 'start': 10036.085, 'duration': 7.103}, {'end': 10049.392, 'text': 'the anchor was used in the previous HTML specifications and now it is used as a element.', 'start': 10043.188, 'duration': 6.204}, {'end': 10053.215, 'text': 'and also you can see this anchor text in our blogs guys.', 'start': 10049.972, 'duration': 3.243}], 'summary': 'Anchor tags in articles help search engines and reflect audience views. used in previous html specs, now as an element.', 'duration': 27.856, 'max_score': 10025.359, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA10025359.jpg'}, {'end': 10295.952, 'src': 'embed', 'start': 10268.235, 'weight': 2, 'content': [{'end': 10273.922, 'text': 'having an SEO team in your organization has become a necessity rather than a requirement.', 'start': 10268.235, 'duration': 5.687}, {'end': 10279.817, 'text': 'Some people think SEO is dead, but the reality is completely different, guys.', 'start': 10274.611, 'duration': 5.206}, {'end': 10286.985, 'text': 'SEO is more active and also is helping out a lot lately, until you optimize your content present on the page.', 'start': 10279.817, 'duration': 7.168}, {'end': 10290.429, 'text': 'You cannot push it to appear on the search engine result pages.', 'start': 10287.165, 'duration': 3.264}, {'end': 10295.952, 'text': 'The more your website ranks higher, the more is the traffic and also the sales.', 'start': 10291.089, 'duration': 4.863}], 'summary': 'Seo team is a necessity, not a requirement. higher ranking = more traffic and sales.', 'duration': 27.717, 'max_score': 10268.235, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA10268235.jpg'}], 'start': 8784.655, 'title': 'Seo best practices and backlinking', 'summary': 'Discusses the importance of backlinks and on-page seo, highlighting that 75% of search traffic comes from google, and emphasizing the significance of title tags, headers, and page content in influencing page ranking.', 'chapters': [{'end': 9576.512, 'start': 8784.655, 'title': 'Seo title optimization & essential seo tools', 'summary': 'Highlights the importance of seo title optimization, emphasizing the use of keywords, branding, and dual optimization for blog and seo titles, and provides an overview of essential seo tools, including ahrefs, sem rush, kw finder, moz, google search console, seo spider, google adwords keyword planner, wurank, and google trends.', 'duration': 791.857, 'highlights': ["The chapter emphasizes the importance of SEO title optimization, highlighting the significance of prioritizing keywords, branding, and optimizing both blog and SEO titles, ultimately driving more traffic and enhancing prospects' awareness. Increase in website traffic and improved prospects' awareness.", 'Provides an overview of essential SEO tools, including Ahrefs, SEM Rush, KW Finder, Moz, Google Search Console, SEO Spider, Google AdWords Keyword Planner, Wurank, and Google Trends, outlining their key features and benefits for SEO professionals. Introduction to a comprehensive set of SEO tools for professionals.', 'Ahrefs is highlighted as a popular digital marketing tool used for analytics, backlink analysis, URL ranking, and keyword analysis, emphasizing its value despite being a paid tool and its extensive features for SEO analysis. Ahrefs recognized as a valuable digital marketing tool for SEO analysis.', 'SEM Rush is noted as a favored SEO tool for accessing ranking, domain versus domain analysis, and providing analytics reports, establishing its significance in the SEO community and its effectiveness for website performance monitoring and improvement. Recognition of SEM Rush as a preferred SEO tool for analytics and performance monitoring.', "KW Finder is highlighted for its role in long-tail keyword analysis, backlink reports, and rank tracking, emphasizing its user-friendly interface, powerful features, and the ability to generate new keyword ideas, offering valuable insights for website ranking and performance improvement. Recognition of KW Finder's user-friendly interface and powerful features for website ranking and performance improvement."]}, {'end': 9981.12, 'start': 9577.193, 'title': 'Optimizing content and off-page seo', 'summary': 'Discusses the importance of proper usage of header tags and images, along with the key factors and techniques of on-page and off-page seo, emphasizing that off-page seo makes up to 75% of a good digital strategy and the crucial role of link building in improving website ranking and generating traffic.', 'duration': 403.927, 'highlights': ['Off-page SEO makes up to 75% of a good digital strategy. A recent study states that off-page SEO makes up to 75% of a good digital strategy, emphasizing its significant role in digital marketing.', 'Backlinks are crucial for off-page SEO. Backlinks are crucial for off-page SEO as they serve as indicators for good quality content and play a critical part in improving website ranking and visibility.', 'Link building is a key aspect of off-page SEO. Link building is a key aspect of off-page SEO and can be achieved through natural links, manually built links, and self-created links, with factors such as linking sites, popularity, and anchor text influencing the effectiveness of the links.', 'Proper usage of header tags and images is important for content optimization. Proper usage of header tags and images is crucial for content optimization, especially for videos, blogs, and presentations, and adding relevant tags and focus keywords to images is essential for improving search engine ranking.', 'Readability and up-to-date content are essential for writing blogs. Readability and up-to-date content are essential for writing blogs, ensuring that the content is easily understandable and relevant to the current market trends.']}, {'end': 10556.951, 'start': 9981.12, 'title': 'Seo best practices and backlinking', 'summary': 'Discusses the importance of backlinks and on-page seo, mentioning that 75% of search traffic comes from google, and emphasizing the significance of title tags, headers, and page content in influencing page ranking.', 'duration': 575.831, 'highlights': ['The importance of backlinks and on-page SEO Backlinks and on-page SEO play a crucial role in website traffic, with 75% of search traffic coming from Google, emphasizing the significance of title tags, headers, and page content in influencing page ranking.', 'Backlinks as votes for a specific web page Google considers backlinks as votes for a specific web page, and the page with a higher number of votes will rank higher on the search engine result pages.', 'Significance of title tags Title tags contribute significantly to website ranking on search engine result pages, providing the first impression of an organization and helping in proper recognition on social media networks.', 'Headers to drive attention to topics Headers are used to drive more attention to the topics being discussed and highlight specific content, thereby engaging the audience and improving website quality.', 'Creating impressive page content Creating impressive content and adding out-of-the-box ideas helps improve website quality, benefitting both the audience and external posts, thus influencing page ranking.']}], 'duration': 1772.296, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA8784655.jpg', 'highlights': ['Backlinks and on-page SEO play a crucial role in website traffic, with 75% of search traffic coming from Google, emphasizing the significance of title tags, headers, and page content in influencing page ranking.', "The chapter emphasizes the importance of SEO title optimization, highlighting the significance of prioritizing keywords, branding, and optimizing both blog and SEO titles, ultimately driving more traffic and enhancing prospects' awareness. Increase in website traffic and improved prospects' awareness.", 'Off-page SEO makes up to 75% of a good digital strategy. A recent study states that off-page SEO makes up to 75% of a good digital strategy, emphasizing its significant role in digital marketing.', 'Backlinks are crucial for off-page SEO. Backlinks are crucial for off-page SEO as they serve as indicators for good quality content and play a critical part in improving website ranking and visibility.', 'Proper usage of header tags and images is important for content optimization. Proper usage of header tags and images is crucial for content optimization, especially for videos, blogs, and presentations, and adding relevant tags and focus keywords to images is essential for improving search engine ranking.']}, {'end': 11929.841, 'segs': [{'end': 10602.881, 'src': 'embed', 'start': 10577.043, 'weight': 1, 'content': [{'end': 10583.349, 'text': 'So it is necessary to create content that has your keyword included and also try to include them wherever you can,', 'start': 10577.043, 'duration': 6.306}, {'end': 10585.852, 'text': 'but do not overdo and stuff your keyword.', 'start': 10583.349, 'duration': 2.503}, {'end': 10589.954, 'text': 'Add relevant images to include the keyword in the alt text.', 'start': 10586.412, 'duration': 3.542}, {'end': 10593.116, 'text': 'Okay, so you can see that there are images over here.', 'start': 10590.394, 'duration': 2.722}, {'end': 10602.881, 'text': "Like say if I open digital marketing itself, you can see I've added related videos and images and also internal and external links.", 'start': 10593.576, 'duration': 9.305}], 'summary': 'Create keyword-rich content, add relevant images with keyword in alt text, include related videos, images, and internal/external links.', 'duration': 25.838, 'max_score': 10577.043, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA10577043.jpg'}, {'end': 10666.552, 'src': 'embed', 'start': 10620.212, 'weight': 0, 'content': [{'end': 10622.773, 'text': 'also try to use more images in the content.', 'start': 10620.212, 'duration': 2.561}, {'end': 10625.774, 'text': 'a minimum of 3 to 10 images can be added.', 'start': 10622.773, 'duration': 3.001}, {'end': 10631.016, 'text': 'highlighting the subheadings is a must try to make it more attentive and grasping and crisp.', 'start': 10625.774, 'duration': 5.242}, {'end': 10639.563, 'text': 'Linking is a must, so add corresponding internal and external links to your content, sort out your content and try to make a table out of it,', 'start': 10631.616, 'duration': 7.947}, {'end': 10641.605, 'text': 'as it drives more attention of your viewers.', 'start': 10639.563, 'duration': 2.042}, {'end': 10649.471, 'text': 'So this was about three important factors that influences the on-page ranking factors now moving on.', 'start': 10642.085, 'duration': 7.386}, {'end': 10653.055, 'text': "Let's take a look at the insights about on-page SEO.", 'start': 10649.512, 'duration': 3.543}, {'end': 10656.749, 'text': 'So the first major factor would be research.', 'start': 10653.908, 'duration': 2.841}, {'end': 10662.251, 'text': 'before building your content, try to analyze and build a storyline of what you want to convey,', 'start': 10656.749, 'duration': 5.502}, {'end': 10666.552, 'text': 'then categorize them in a genuine manner and elaborate that.', 'start': 10662.251, 'duration': 4.301}], 'summary': 'Content should include 3-10 images, highlighted subheadings, internal and external links, and categorization for better on-page ranking.', 'duration': 46.34, 'max_score': 10620.212, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA10620212.jpg'}, {'end': 10717.553, 'src': 'embed', 'start': 10688.68, 'weight': 5, 'content': [{'end': 10693.703, 'text': "So research a lot about the stats that justify whatever you're working on.", 'start': 10688.68, 'duration': 5.023}, {'end': 10698.946, 'text': 'another important factor or a proper insight would be keyword analysis.', 'start': 10693.703, 'duration': 5.243}, {'end': 10701.047, 'text': 'keywords are the building blocks of your content.', 'start': 10698.946, 'duration': 2.101}, {'end': 10710.852, 'text': 'So so the more you focus on your keyword the more content you can add and more involving the website would be So search on Google for search synonyms.', 'start': 10701.207, 'duration': 9.645}, {'end': 10717.553, 'text': 'So, as you can concentrate on the synonyms of your keyword also and do add suggested keywords.', 'start': 10710.872, 'duration': 6.681}], 'summary': 'Research stats for justification, focus on keywords for more content and website engagement.', 'duration': 28.873, 'max_score': 10688.68, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA10688680.jpg'}, {'end': 10765.692, 'src': 'embed', 'start': 10733.797, 'weight': 3, 'content': [{'end': 10736.118, 'text': 'So moving on to the next part of the session.', 'start': 10733.797, 'duration': 2.321}, {'end': 10740.679, 'text': "Let's take a look at the best tricks and practices of on-page SEO.", 'start': 10736.158, 'duration': 4.521}, {'end': 10746.18, 'text': 'Okay, so on-page SEO is a bit tricky and requires a lot of attention.', 'start': 10741.379, 'duration': 4.801}, {'end': 10750.781, 'text': 'So having some idea about a few easy ways will definitely be your Savior.', 'start': 10746.68, 'duration': 4.101}, {'end': 10759.563, 'text': 'So the first trick would be breadcrumbs breadcrumbs are the links that help you in tracking the path from the page that the user is currently viewing.', 'start': 10750.901, 'duration': 8.662}, {'end': 10765.692, 'text': 'These are the ones that appear near the top of the page and reflect the structure of your website.', 'start': 10760.103, 'duration': 5.589}], 'summary': 'On-page seo best practices include using breadcrumbs to reflect website structure.', 'duration': 31.895, 'max_score': 10733.797, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA10733797.jpg'}, {'end': 11212.111, 'src': 'embed', 'start': 11184.543, 'weight': 6, 'content': [{'end': 11194.366, 'text': 'as it is more controllable and sets a solid foundation for engaging and converting traffic that comes from backlinks and other off-page tactics.', 'start': 11184.543, 'duration': 9.823}, {'end': 11208.79, 'text': "Whereas off-page SEO should be prioritized once on-page optimization or on-page SEO takes place and you're confident about your website and also you can please your visitors as well as the search engine.", 'start': 11194.966, 'duration': 13.824}, {'end': 11212.111, 'text': 'Okay So this was about which one weighs more.', 'start': 11209.25, 'duration': 2.861}], 'summary': 'On-page seo is crucial for a solid foundation before prioritizing off-page tactics.', 'duration': 27.568, 'max_score': 11184.543, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA11184543.jpg'}, {'end': 11355.858, 'src': 'embed', 'start': 11327.168, 'weight': 9, 'content': [{'end': 11330.009, 'text': 'would change your career or would change your fate.', 'start': 11327.168, 'duration': 2.841}, {'end': 11335.272, 'text': 'Okay, so focus on both of these I would say if you are into digital marketing.', 'start': 11330.029, 'duration': 5.243}, {'end': 11339.674, 'text': 'So this was the major difference between on-page and off-page SEO.', 'start': 11335.752, 'duration': 3.922}, {'end': 11348.691, 'text': 'what exactly is Yoast SEO now?', 'start': 11345.888, 'duration': 2.803}, {'end': 11355.858, 'text': 'Yoast SEO is basically a WordPress SEO plugin which helps you basically get more visitors from Google and Bing,', 'start': 11348.691, 'duration': 7.167}], 'summary': 'Yoast seo plugin helps get more visitors from google and bing.', 'duration': 28.69, 'max_score': 11327.168, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA11327168.jpg'}, {'end': 11548.333, 'src': 'embed', 'start': 11514.329, 'weight': 8, 'content': [{'end': 11521.674, 'text': 'What is important to remember is that the plugin helps you with your rankings, but it still relies on your content.', 'start': 11514.329, 'duration': 7.345}, {'end': 11525.176, 'text': 'This means that you have to create good content for the right keywords.', 'start': 11522.094, 'duration': 3.082}, {'end': 11527.977, 'text': "After you've done your keyword research,", 'start': 11525.756, 'duration': 2.221}, {'end': 11535.302, 'text': "you'll have to start optimizing the pages and posts on your sites for the keywords and the key phrases that you want to rank for.", 'start': 11527.977, 'duration': 7.325}, {'end': 11536.343, 'text': 'To do that.', 'start': 11535.742, 'duration': 0.601}, {'end': 11548.333, 'text': 'you can set a focus key phrase for an article in Yoast SEO and then the plug-in uses your content SEO analysis to determine how your content scores on different ranking factors,', 'start': 11536.343, 'duration': 11.99}], 'summary': 'Yoast seo plugin relies on good content for rankings and offers content seo analysis.', 'duration': 34.004, 'max_score': 11514.329, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA11514329.jpg'}], 'start': 10557.532, 'title': 'Seo best practices', 'summary': 'Explores on-page and off-page seo best practices, including content length, keyword usage, meta descriptions, and compares their impact on traffic, result generation, and website authority, emphasizing the importance of both in improving search engine placement and website ranking. it also discusses optimizing wordpress with yoast seo for technical seo, content seo, and readability, providing valuable feedback to enhance rankings and engagement.', 'chapters': [{'end': 10819.104, 'start': 10557.532, 'title': 'On-page seo best practices', 'summary': 'Explores the importance of on-page seo, emphasizing factors such as content length, keyword usage, linking strategy, and the use of breadcrumbs to improve user experience and minimize bounce rate.', 'duration': 261.572, 'highlights': ['It is necessary to create content that has your keyword included and also try to include them wherever you can, but do not overdo and stuff your keyword. Emphasizes the importance of including keywords in the content without overdoing it, to improve search engine ranking.', 'A sample template or any article should contain a minimum of 300 to 1200 words, along with a minimum of 3 to 10 images and highlighting subheadings. Recommends specific content length, image count, and subheading highlighting to improve user engagement and SEO performance.', 'Proper usage of keywords is important, and research should be conducted to justify the content. Stresses the significance of proper keyword usage and extensive research to validate the content, contributing to better SEO.', 'Breadcrumbs are essential for tracking user paths, minimizing bounce rate, and providing better understanding and navigation of the website. Explains the importance of breadcrumbs in improving user experience, reducing bounce rate, and enhancing website navigation.']}, {'end': 11085.76, 'start': 10819.184, 'title': 'Seo best practices & comparison', 'summary': 'Discusses the best practices for on-page seo, including meta descriptions, alt text, and content length, and compares on-page and off-page seo based on parameters like agenda, goal, strategy, and result generation, with a focus on driving relevant traffic and improving website authority.', 'duration': 266.576, 'highlights': ['On-page SEO best practices This includes optimizing meta descriptions with target keywords up to 155 characters, adding keywords in alt tags for images, and using focus keywords in the beginning of the content, with an emphasis on content length of 1,500 to 2,200 words.', 'Comparison of on-page and off-page SEO The comparison is based on parameters like agenda, goal, strategy, and result generation, highlighting the differences in driving relevant traffic and improving website authority between the two techniques.', "Off-page SEO's goal and agenda Off-page SEO aims to improve website authority through practices like link building, social media marketing, and influencer marketing, while the agenda involves SEO practices outside the website."]}, {'end': 11355.858, 'start': 11086.24, 'title': 'On-page vs off-page seo', 'summary': 'Highlights the differences between on-page and off-page seo, emphasizing their goals, strategies, prioritization, impact on traffic, and time taken to show results, and emphasizes the importance of both in improving search engine placement and website ranking.', 'duration': 269.618, 'highlights': ['On-page SEO focuses on research, best practices, and competitor analysis, driven by relevant keyword research and content gap analysis, while off-page SEO focuses on backlink research, social media, and influencer marketing.', 'On-page SEO should be the first point of focus for engaging and converting traffic, while off-page SEO should be prioritized once on-page optimization takes place, showing the importance of both in driving traffic and leads.', 'Off-page SEO has the potential to move the needle faster by leveraging domains with high authority and influencers with a wide audience, contrasting with on-page SEO, which takes more time to register with search engines.', 'Google ranks websites based on high-quality page content and link building, reflecting the shared value of on-page and off-page SEO in improving search engine placement and website ranking, highlighting the importance of focusing on both in digital marketing.']}, {'end': 11929.841, 'start': 11355.858, 'title': 'Optimizing wordpress with yoast seo', 'summary': 'Discusses how yoast seo improves technical seo, content seo, and readability for wordpress sites, guiding users through configuration and site indexing, and providing valuable feedback to enhance rankings and engagement.', 'duration': 573.983, 'highlights': ['Yoast SEO improves technical SEO by automatically handling technical aspects such as clean permalink URLs, sitemaps, and structured data, thus simplifying the process for users. Yoast SEO simplifies technical SEO for users by handling aspects such as clean permalink URLs, sitemaps, and structured data, enabling them to focus on content creation. This simplification helps in saving time and ensuring technical SEO is effectively managed.', "The plugin assists in content SEO by enabling users to set focus key phrases, providing content analysis, and offering suggestions to optimize posts and pages for improved rankings. Yoast SEO assists in content SEO by allowing users to set focus key phrases, providing content analysis, and offering optimization suggestions. This feature helps users in creating search engine optimized content, thus enhancing their site's visibility and performance.", 'Yoast SEO enhances readability by providing feedback on factors such as transition words, active/passive voice usage, sentence and paragraph lengths, and bullet points, ensuring that content is not only optimized for search engines but also understandable for readers. Yoast SEO enhances readability by providing feedback on factors such as transition words, active/passive voice usage, and sentence lengths, ensuring that content is not only optimized for search engines but also understandable for readers. This feature helps in improving user engagement and retention.', 'The Yoast SEO configuration wizard guides users through setting up optimal SEO settings for their websites, including steps for site indexing and categorizing the type of site, thereby simplifying the process for users. The Yoast SEO configuration wizard guides users through setting up optimal SEO settings for their websites, including steps for site indexing and categorizing the type of site. This simplifies the process for users and ensures that their websites are well-configured for improved SEO performance.']}], 'duration': 1372.309, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA10557532.jpg', 'highlights': ['Emphasizes the importance of including keywords in the content without overdoing it, to improve search engine ranking.', 'Recommends specific content length, image count, and subheading highlighting to improve user engagement and SEO performance.', 'Stresses the significance of proper keyword usage and extensive research to validate the content, contributing to better SEO.', 'Explains the importance of breadcrumbs in improving user experience, reducing bounce rate, and enhancing website navigation.', 'Includes optimizing meta descriptions with target keywords up to 155 characters, adding keywords in alt tags for images, and using focus keywords in the beginning of the content, with an emphasis on content length of 1,500 to 2,200 words.', 'The comparison is based on parameters like agenda, goal, strategy, and result generation, highlighting the differences in driving relevant traffic and improving website authority between the two techniques.', 'Off-page SEO aims to improve website authority through practices like link building, social media marketing, and influencer marketing, while the agenda involves SEO practices outside the website.', 'On-page SEO focuses on research, best practices, and competitor analysis, driven by relevant keyword research and content gap analysis, while off-page SEO focuses on backlink research, social media, and influencer marketing.', 'Showing the importance of both in driving traffic and leads.', 'Contrasting with on-page SEO, which takes more time to register with search engines.', 'Reflecting the shared value of on-page and off-page SEO in improving search engine placement and website ranking, highlighting the importance of focusing on both in digital marketing.', 'Yoast SEO simplifies technical SEO for users by handling aspects such as clean permalink URLs, sitemaps, and structured data, enabling them to focus on content creation. This simplification helps in saving time and ensuring technical SEO is effectively managed.', "Yoast SEO assists in content SEO by allowing users to set focus key phrases, providing content analysis, and offering optimization suggestions. This feature helps users in creating search engine optimized content, thus enhancing their site's visibility and performance.", 'Yoast SEO enhances readability by providing feedback on factors such as transition words, active/passive voice usage, and sentence lengths, ensuring that content is not only optimized for search engines but also understandable for readers. This feature helps in improving user engagement and retention.', 'The Yoast SEO configuration wizard guides users through setting up optimal SEO settings for their websites, including steps for site indexing and categorizing the type of site. This simplifies the process for users and ensures that their websites are well-configured for improved SEO performance.']}, {'end': 13330.707, 'segs': [{'end': 12065.923, 'src': 'embed', 'start': 12034.028, 'weight': 4, 'content': [{'end': 12040.671, 'text': "If you already know that you don't want posts on your site to show up in your search results, you can set this to know.", 'start': 12034.028, 'duration': 6.643}, {'end': 12045.474, 'text': 'Question 5 or step 5 would be how many people are publishing content on your site.', 'start': 12040.951, 'duration': 4.523}, {'end': 12048.495, 'text': 'Basically, do you have multiple authors or not??', 'start': 12046.114, 'duration': 2.381}, {'end': 12056.931, 'text': "Basically, what the developers of Yoast SEO want to know here is that if your website has multiple authors now, there's a reason for that.", 'start': 12049.281, 'duration': 7.65}, {'end': 12065.923, 'text': 'when your site only has one author, WordPress will still generate author pages, and if you write all the content on your blogs and articles yourself,', 'start': 12056.931, 'duration': 8.992}], 'summary': 'Configuring site search preferences and determining number of content authors for yoast seo.', 'duration': 31.895, 'max_score': 12034.028, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA12034028.jpg'}, {'end': 12167.041, 'src': 'embed', 'start': 12138.792, 'weight': 0, 'content': [{'end': 12145.778, 'text': 'So people will recognize your pages in the search result pages, and if they already know who you are and your website,', 'start': 12138.792, 'duration': 6.986}, {'end': 12147.96, 'text': "they're more likely to click on one of your links.", 'start': 12145.778, 'duration': 2.182}, {'end': 12154.11, 'text': 'The third party of the template is the separator, which is SCP.', 'start': 12148.666, 'duration': 5.444}, {'end': 12159.915, 'text': 'a page title that follows this template could be some title of a post.', 'start': 12154.11, 'duration': 5.805}, {'end': 12167.041, 'text': 'the hyphen in there is the separator you set at the step in the used SEO configuration wizard and,', 'start': 12159.915, 'duration': 7.126}], 'summary': 'Using scp separator in page titles can improve website recognition and click-through rates.', 'duration': 28.249, 'max_score': 12138.792, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA12138792.jpg'}, {'end': 12712.179, 'src': 'embed', 'start': 12682.446, 'weight': 1, 'content': [{'end': 12687.43, 'text': 'But let me just give you a brief look around to give you an idea of what the options are.', 'start': 12682.446, 'duration': 4.984}, {'end': 12691.313, 'text': 'So this is something I want to talk about which is the search appearance.', 'start': 12688.091, 'duration': 3.222}, {'end': 12698.507, 'text': 'Now if you go to the search appearance option, which is usually on the left hand side navigation in your WordPress dashboard.', 'start': 12691.654, 'duration': 6.853}, {'end': 12707.234, 'text': 'You can basically adjust how your site appears in search engines take the title separator for instance in the configuration wizard.', 'start': 12698.867, 'duration': 8.367}, {'end': 12712.179, 'text': 'You can choose whether you want a dash, asterisk, pipe or something else.', 'start': 12707.275, 'duration': 4.904}], 'summary': 'The search appearance option in wordpress dashboard allows customization of site appearance in search engines.', 'duration': 29.733, 'max_score': 12682.446, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA12682446.jpg'}, {'end': 13266.635, 'src': 'embed', 'start': 13237.018, 'weight': 3, 'content': [{'end': 13243.399, 'text': "And if you look at this data every week, you will start to gather a sense of if your site's doing better than the week before.", 'start': 13237.018, 'duration': 6.381}, {'end': 13249.883, 'text': "The second report that's interesting is the landing pages report that you can find in the behavior section under all pages.", 'start': 13243.999, 'duration': 5.884}, {'end': 13254.206, 'text': 'These pages are the very first pages people visit on your website.', 'start': 13250.563, 'duration': 3.643}, {'end': 13259.029, 'text': 'This is the one which gives you insight into the things your visitors are interested in.', 'start': 13254.846, 'duration': 4.183}, {'end': 13266.635, 'text': "It'll basically tell you if the description of a page on Facebook or in a search result was interesting enough to make people click.", 'start': 13259.409, 'duration': 7.226}], 'summary': "Analyze weekly data to track website performance. monitor landing pages' visitor interest and engagement.", 'duration': 29.617, 'max_score': 13237.018, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA13237018.jpg'}], 'start': 11929.841, 'title': 'Seo configuration, optimization, and best practices', 'summary': 'Covers yoast seo configuration, google preview optimization, small business seo strategy, and seo best practices, including key steps, settings, and tasks for improving website seo friendliness and performance.', 'chapters': [{'end': 12566.756, 'start': 11929.841, 'title': 'Yoast seo configuration and optimization', 'summary': 'Explains the yoast seo configuration wizard, highlighting key questions and steps for optimizing the plugin and website, emphasizing the importance of focus key phrases, readability analysis, and seo analysis in improving content seo friendliness.', 'duration': 636.915, 'highlights': ["The chapter explains the Yoast SEO configuration wizard, highlighting key questions and steps for optimizing the plugin and website. The wizard asks questions related to configuring plugin features, prioritizing future plugin additions, and providing metadata for Google's knowledge graph, emphasizing the need for accurate information for social profiles and search result visibility.", 'Emphasizes the importance of focus key phrases in improving content SEO friendliness. The focus key phrase is crucial for search engine rankings, and Yoast SEO premium allows setting related key phrases to enhance user-focused and high-quality content.', 'Explains the significance of readability analysis in improving content SEO friendliness. Readability analysis is essential for checking paragraph length, passive voice usage, and the presence of subheadings, crucial for online content processing and SEO.', 'Stresses the importance of SEO analysis for optimizing content SEO friendliness. SEO analysis evaluates content optimization for specific key phrases, including their distribution, presence in title, meta description, images, and other SEO aspects, emphasizing the need for proper keyword research and site structure.']}, {'end': 12787.262, 'start': 12567.316, 'title': 'Optimizing google preview with yoast', 'summary': 'Discusses the importance of optimizing the google preview in yoast seo, including the editable snippet, meta description, and seo title, as well as the impact on search result appearance and the options available in the search appearance settings.', 'duration': 219.946, 'highlights': ['The Google preview in Yoast SEO allows you to edit the snippet, meta description, and SEO title, impacting your siteโ€™s appearance in search results. The editable snippet and Google preview in Yoast SEO enable users to customize the SEO title, meta description, and slug, ultimately influencing how their site appears in search engine results pages.', "Optimizing the meta description can increase the likelihood of it being displayed in search result pages, potentially improving search visibility. Crafting a compelling meta description can improve the chances of it being showcased in search result pages, thus enhancing the site's visibility and attracting more visitors.", 'The search appearance settings in Yoast SEO offer various options, including adjusting title separators and configuring content types for post titles. The search appearance settings in Yoast SEO provide options to customize title separators, configure content types, and set default templates for post titles, allowing users to control how their site appears in search engines.']}, {'end': 13016.391, 'start': 12787.262, 'title': 'Small business seo strategy', 'summary': 'Emphasizes the importance of a long-term seo strategy, daily and weekly seo tasks, including content freshness, internal linking structure, and site maintenance for small businesses, to stay on top of seo and ensure website growth and success.', 'duration': 229.129, 'highlights': ['Having a long-term SEO strategy is crucial, involving extensive keyword research, search intent analysis, goal setting, and holistic SEO work, which pays off in the long run.', 'Regularly adding fresh content and maintaining a realistic publishing schedule contributes to improved site ranking and audience engagement.', "Improving internal linking structure and incorporating relevant links to cornerstone content enhance the site's visibility and value to search engines.", 'Regular site maintenance, such as addressing orphaned content and staying on top of website cleanliness, is essential for effective SEO management.']}, {'end': 13330.707, 'start': 13017.131, 'title': 'Seo optimization and analytics best practices', 'summary': 'Emphasizes the importance of avoiding content cannibalization, incorporating structured data, optimizing images for quick loading, and utilizing google analytics and social media to improve website performance and engagement.', 'duration': 313.576, 'highlights': ["Regularly check for and avoid content cannibalization by combining similar articles and deleting irrelevant pages. One way to do that, as a part of your everyday SEO, is to look out for cannibalizing your content, since you're already making sure you regularly publish or republish content. It's only a little bit extra effort to ensure that you're not competing with other existing content on your site.", 'Utilize tools like Yoast duplicate post and image optimization tools to efficiently manage and optimize content. If you come across two articles on a similar topic from a similar point of view consider combining them into one. You can easily do this using a Yoast duplicate post. It allows you to make a clone of a post so you can easily take your time to merge both the posts in a new draft. Use tools like imageoptim or websites like jpegmini, jpeg.io or kraken.io to optimize the size of your images.', "Incorporate structured data for rich results and increase the chances of appearing in search features. Add structured data for how to's and FAQ pages using Yoast SEO structured data blocks to increase chances of a rich result. For recipes, products reviews, or events, learn how to add structured data to improve visibility in search results.", "Regularly review Google Analytics reports to understand traffic sources and landing page performance. Mastering every single aspect of the Google Analytics takes a lot of time. If you don't have enough time to dive in and only have a little understanding of the analytics tool, you can spend some time once a week looking at two reports: the source or medium report and the landing pages report.", 'Engage with followers and regularly post updates on social media to maintain an active and engaging online presence. Regularly posting updates for your followers is a great idea. You can share your blog posts but also pictures you take, events from your daily life and other articles you find interesting and so on. Also, regularly interact with people leaving comments on your social media pages to keep them engaged with your site.']}], 'duration': 1400.866, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA11929841.jpg', 'highlights': ['The chapter explains the Yoast SEO configuration wizard, highlighting key questions and steps for optimizing the plugin and website.', 'The Google preview in Yoast SEO allows you to edit the snippet, meta description, and SEO title, impacting your siteโ€™s appearance in search results.', 'Having a long-term SEO strategy is crucial, involving extensive keyword research, search intent analysis, goal setting, and holistic SEO work, which pays off in the long run.', 'Regularly check for and avoid content cannibalization by combining similar articles and deleting irrelevant pages.', 'Regularly review Google Analytics reports to understand traffic sources and landing page performance.']}, {'end': 17998.66, 'segs': [{'end': 13565.467, 'src': 'embed', 'start': 13536.74, 'weight': 3, 'content': [{'end': 13539.282, 'text': 'Similarly, for paid advertisements also.', 'start': 13536.74, 'duration': 2.542}, {'end': 13549.278, 'text': 'Google was not the first company to start paid advertisements in search, but it mastered the game by providing an amazing interface,', 'start': 13539.892, 'duration': 9.386}, {'end': 13556.702, 'text': 'better quality ads, and it also helped creating a level paying field for small and medium companies as well.', 'start': 13549.278, 'duration': 7.424}, {'end': 13562.265, 'text': 'Just understand how advertising experience changed over the years.', 'start': 13557.703, 'duration': 4.562}, {'end': 13565.467, 'text': 'Let me give an example of Josh Furniture Shop.', 'start': 13562.285, 'duration': 3.182}], 'summary': 'Google mastered paid advertisements with better quality ads and level playing field for small and medium companies, transforming the advertising experience.', 'duration': 28.727, 'max_score': 13536.74, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA13536740.jpg'}, {'end': 14335.73, 'src': 'embed', 'start': 14306.588, 'weight': 0, 'content': [{'end': 14309.688, 'text': 'right, that is a very basic explanation i gave you.', 'start': 14306.588, 'duration': 3.1}, {'end': 14313.269, 'text': 'actual calculation is a little bit different.', 'start': 14309.688, 'duration': 3.581}, {'end': 14324.564, 'text': "let's understand here like maybe there is a situation where, uh, only one advertiser is there and that advertiser does not have a good quality score.", 'start': 14313.269, 'duration': 11.295}, {'end': 14326.965, 'text': 'also runtime quality score.', 'start': 14324.564, 'duration': 2.401}, {'end': 14335.73, 'text': 'because of the absence of other competitors, that advertiser is able to show the ads in front of people.', 'start': 14326.965, 'duration': 8.765}], 'summary': 'One advertiser with low quality score can show ads due to lack of competition.', 'duration': 29.142, 'max_score': 14306.588, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA14306588.jpg'}, {'end': 15877.991, 'src': 'embed', 'start': 15848.434, 'weight': 4, 'content': [{'end': 15859.317, 'text': 'Second was the target customer and interface was the search network, right? It was either the Google search website or Google search network website.', 'start': 15848.434, 'duration': 10.883}, {'end': 15869.545, 'text': 'in case of display ads, advertisers who are trying to reach their target customers across the world and there are publishers.', 'start': 15859.898, 'duration': 9.647}, {'end': 15872.107, 'text': 'so let me explain quickly what is a publisher?', 'start': 15869.545, 'duration': 2.562}, {'end': 15877.991, 'text': 'so publishers are any website or app who have a good website or app.', 'start': 15872.107, 'duration': 5.884}], 'summary': "Targeting customers on google search network and display ads reach global audience through publishers' websites and apps.", 'duration': 29.557, 'max_score': 15848.434, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA15848434.jpg'}, {'end': 16013.987, 'src': 'embed', 'start': 15984.92, 'weight': 2, 'content': [{'end': 15992.822, 'text': 'So a good topic for Josh Furniture can be home and garden plus bedroom plus bedding and linen.', 'start': 15984.92, 'duration': 7.902}, {'end': 15999.804, 'text': 'So these are topics which are already provided by Google DDN, like Google interface.', 'start': 15993.102, 'duration': 6.702}, {'end': 16005.546, 'text': "And if I'm trying to sell mattress, I can quickly select this topic.", 'start': 16000.724, 'duration': 4.822}, {'end': 16009.043, 'text': 'I can quickly move with my advertisements.', 'start': 16006.221, 'duration': 2.822}, {'end': 16010.884, 'text': 'Second is interest categories.', 'start': 16009.523, 'duration': 1.361}, {'end': 16013.987, 'text': 'So there is something called in-market audience.', 'start': 16011.805, 'duration': 2.182}], 'summary': 'Josh furniture can target home and garden, bedroom, and bedding topics provided by google ddn for quick advertisement moves and in-market audience.', 'duration': 29.067, 'max_score': 15984.92, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA15984920.jpg'}, {'end': 16851.147, 'src': 'embed', 'start': 16824.432, 'weight': 1, 'content': [{'end': 16828.614, 'text': 'CTR next metric look for is click through rate or CTR.', 'start': 16824.432, 'duration': 4.182}, {'end': 16835.776, 'text': 'So click through rate is the ratio that notes number of users who click the ad versus number of users who saw that.', 'start': 16829.314, 'duration': 6.462}, {'end': 16841.618, 'text': 'So in simple terms, it is number of clicks divided by number of impression.', 'start': 16836.356, 'duration': 5.262}, {'end': 16851.147, 'text': 'And CTR is a very important metric to look forward to because it is the CTR which has a direct impact on quality score.', 'start': 16842.341, 'duration': 8.806}], 'summary': 'Ctr, or click through rate, is the ratio of ad clicks to ad views and impacts quality score.', 'duration': 26.715, 'max_score': 16824.432, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA16824432.jpg'}], 'start': 13332.011, 'title': 'Evolution of online advertising', 'summary': "Explores the evolution of advertisements and search engines, google's dominance, google ads concepts, objectives, display network, app ads, adsense, and shopping ads, with quantifiable data on google's dominance and advertising impact.", 'chapters': [{'end': 13478.991, 'start': 13332.011, 'title': 'Evolution of advertisements', 'summary': "Highlights the evolution of advertisements, discussing the challenges and lack of insight in pre-internet era advertising, with examples of hindustan unilever's advertising methods, and the lack of targeting and quality check in traditional advertising.", 'duration': 146.98, 'highlights': ['Before the internet era, traditional advertisements relied on high-cost platforms such as television, newspapers, and radio, with no clear way to measure return on investment or audience consumption.', "Hindustan Unilever's advertising methods involved using multiple forms of traditional ads like newspaper ads, radio ads, and boards during Diwali, with no clear understanding of which method was more effective in driving sales.", 'Traditional advertising was mostly accessible to companies with significant budgets, where payment determined the prime time slot with no emphasis on ad quality or targeting.']}, {'end': 14277.162, 'start': 13479.871, 'title': "Evolution of search engines and google's dominance", 'summary': "Explores the evolution of search engines from the era of yahoo to the prominence of google, highlighting google's dominance with 5.8 billion searches per day, 76% market share, and an 8:1 return on investment, while explaining the process of paid search and ad ranking. it emphasizes the impact of internet on advertising, showcasing a case study of josh furniture shop's 1 lakh rupee ad spend resulting in 600,000 rupees of sales.", 'duration': 797.291, 'highlights': ["Google processes 5.8 billion searches per day with a 76% market share, delivering an 8:1 return on investment, showcasing its dominance in the search engine market. Google's immense search volume and market share, coupled with its high return on investment, solidify its dominance in the search engine market.", "Josh Furniture Shop's 1 lakh rupee ad spend resulted in 600,000 rupees of sales, demonstrating the significant impact of internet advertising and the potential return on investment. The case study of Josh Furniture Shop illustrates the substantial sales impact and return on investment achieved through internet advertising, with a 1 lakh rupee ad spend resulting in 600,000 rupees of sales.", "The evolution from traditional advertising methods to internet advertising led to a transformation in advertising experiences, as demonstrated by the shift from newspaper pamphlets to search advertisements and its impact on businesses like Josh Furniture Shop. The transition from traditional advertising to internet advertising, exemplified by Josh Furniture Shop's shift from newspaper pamphlets to search advertisements, showcases the transformative impact of internet advertising on businesses.", "Google's ad ranking process considers factors such as bid amount, ad quality, ad rank threshold, and context, emphasizing the importance of quality and relevance in paid search results. Google's ad ranking process, which takes into account bid amount, ad quality, ad rank threshold, and context, underscores the significance of quality and relevance in determining paid search results."]}, {'end': 15181.893, 'start': 14277.162, 'title': 'Google ads: quality score and ad rank', 'summary': 'Explains the important concepts of quality score and ad rank threshold, with examples and quantifiable data, including the factors affecting quality score and types of search queries.', 'duration': 904.731, 'highlights': ['Quality score and ad rank threshold The explanation of ad rank threshold and its impact, with an example of bid comparison and the consequence of bid lower than the ad rank threshold.', "Quality score importance and calculation The detailed explanation of quality score, its scale, importance, and factors affecting it, with a comparison to a popular figure, Virat Kohli's cricket statistics.", 'Factors affecting quality score A comprehensive overview of the factors affecting quality score, including expected click-through rate, ad relevance, and landing page experience, with additional insight on the expected click-through rate status.', 'Types of search queries An explanation of navigational, informational, and transactional search queries, with examples and strategies for each type, emphasizing the importance of understanding and targeting transactional search queries.', 'Google Ads and business goals An overview of using Google Ads to reach target customers and achieve business goals, including driving sales, getting leads, and building awareness, with a real-life example illustrating the concept.']}, {'end': 15769.533, 'start': 15182.622, 'title': 'Google ads objectives and types', 'summary': 'Discusses the objectives of google ads, emphasizing the importance of build awareness and influence consideration for new products and businesses, and provides insights into the google ads account structure, keywords, and match types.', 'duration': 586.911, 'highlights': ["The build awareness objective is crucial for new businesses and products, aiming to increase brand recognition and requires at least 13 to 16 impressions to register in a customer's mind. The build awareness objective is essential for new businesses and products, requiring at least 13 to 16 impressions to register in a customer's mind, aiding in increasing brand recognition.", 'The influence consideration objective involves in-market audience targeting and engagement ads to differentiate from competition and educate customers about specific products or services. The influence consideration objective includes in-market audience targeting and engagement ads to differentiate from competition and educate customers about specific products or services, contributing to creating a differentiating factor for the business.', 'Insights into the Google Ads account structure, including campaigns, ad groups, ads, keywords, and budget specification, are provided, emphasizing the importance of a well-planned account structure. The transcript provides insights into the Google Ads account structure, highlighting the importance of a well-planned structure, including campaigns, ad groups, ads, keywords, and budget specification.', 'The importance of keyword match types in Google Ads, such as broad match, exact match, broad match modifier, phrase match, and negative keywords, is explained with examples. The importance of keyword match types in Google Ads, including broad match, exact match, broad match modifier, phrase match, and negative keywords, is explained with examples, illustrating their significance in ad targeting.']}, {'end': 16484.032, 'start': 15770.776, 'title': 'Google ads: display network & app ads', 'summary': 'Covers google display ad network, which reaches 90% of internet users, with a repository of over 2 million sites and apps, targeting options including topic, interest, affinity, placement, contextual, demographic targeting, and exclusions. it also explains various forms of video ads such as skippable in-stream, non-skippable in-stream, video discovery, bumper, and stream ads, along with app ads targeting methods like cost per install and cost per action.', 'duration': 713.256, 'highlights': ["Google Display Ad Network reaches 90% of internet users and includes over 2 million sites and apps. The network's extensive reach is quantified at 90% of internet users and over 2 million sites and apps, emphasizing its wide coverage.", 'Google Display Network provides targeting options including topic, interest, affinity, placement, contextual, demographic targeting, and exclusions. The targeting options are outlined, covering a wide range of methods to reach specific audiences and optimize ad placements.', 'Various forms of video ads are explained, such as skippable in-stream, non-skippable in-stream, video discovery, bumper, and stream ads. The different types of video ads are detailed, providing insights into their characteristics and where they appear, offering a comprehensive understanding of video ad options.', 'App ads targeting methods include cost per install and cost per action, enabling advertisers to drive app installs and specific app actions. The methods for app ads targeting are described, clarifying the options for driving app installs and promoting specific actions within the apps.']}, {'end': 17998.66, 'start': 16485.193, 'title': 'Google adsense and shopping ads', 'summary': 'Explains the working of google adsense and shopping ads, emphasizing the benefits, metrics, and revenue generation through adsense. it also provides insights into shopping ad workings and metrics like impressions, impression share, cost, clicks, cost per click, conversions, click through rate, cost per conversion, quality score, and ad position.', 'duration': 1513.467, 'highlights': ['Google AdSense Revenue Generation Publishers accrue estimated earnings over the month, which are finalized and posted as a balance on the payment page at the beginning of the following month. They receive a payment between the 21st and 26th of the month if the balance exceeds the payment threshold and has no payment holds.', 'Shopping Ads Benefits Shopping ads help in promoting online and local inventory, boosting website traffic, increasing footfall to local stores, and finding better-qualified leads, ultimately aiming to generate leads.', 'Shopping Ads Working Creating a Google Merchant Center account and uploading physical inventory data is essential. The center communicates with Google Ads to display relevant ads with images and details, providing a competitive edge over text ads.']}], 'duration': 4666.649, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA13332011.jpg', 'highlights': ['Google processes 5.8 billion searches per day with a 76% market share, delivering an 8:1 return on investment, showcasing its dominance in the search engine market.', "The network's extensive reach is quantified at 90% of internet users and over 2 million sites and apps, emphasizing its wide coverage.", 'The case study of Josh Furniture Shop illustrates the substantial sales impact and return on investment achieved through internet advertising, with a 1 lakh rupee ad spend resulting in 600,000 rupees of sales.', "The transition from traditional advertising to internet advertising, exemplified by Josh Furniture Shop's shift from newspaper pamphlets to search advertisements, showcases the transformative impact of internet advertising on businesses.", 'The importance of keyword match types in Google Ads, including broad match, exact match, broad match modifier, phrase match, and negative keywords, is explained with examples.']}, {'end': 19682.085, 'segs': [{'end': 18033.38, 'src': 'embed', 'start': 17998.66, 'weight': 8, 'content': [{'end': 18003.384, 'text': 'it might again take some time, uh, in getting these payments.', 'start': 17998.66, 'duration': 4.724}, {'end': 18005.306, 'text': "so let's understand the do's and don'ts.", 'start': 18003.384, 'duration': 1.922}, {'end': 18008.675, 'text': 'What should we do to maximize our AdSense income??', 'start': 18006.215, 'duration': 2.46}, {'end': 18016.717, 'text': 'First point produce good quality content that attracts and engages users and provide good user experience.', 'start': 18009.196, 'duration': 7.521}, {'end': 18019.917, 'text': 'Create and maintain a content calendar around a theme.', 'start': 18017.437, 'duration': 2.48}, {'end': 18023.878, 'text': 'If your site is into fashion blogging, maintain the theme.', 'start': 18020.658, 'duration': 3.22}, {'end': 18033.38, 'text': 'Do not add random new topics just for the sake of AdSense profitable keywords or getting guest posts, et cetera, et cetera.', 'start': 18024.238, 'duration': 9.142}], 'summary': 'Maximize adsense income by producing quality content, maintaining a themed content calendar, and avoiding random topics.', 'duration': 34.72, 'max_score': 17998.66, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA17998660.jpg'}, {'end': 18269.263, 'src': 'embed', 'start': 18213.666, 'weight': 0, 'content': [{'end': 18224.132, 'text': 'Some of them are your ad placement, which is very important, your ad types, your traffic sources, and most importantly, the AdSense cost per click.', 'start': 18213.666, 'duration': 10.466}, {'end': 18232.176, 'text': 'So if you are using keyword research for your website, keep an eye on the cost per click factor.', 'start': 18225.232, 'duration': 6.944}, {'end': 18237.579, 'text': 'I use SEMrush as a tool and I would highly recommend using SEMrush tool.', 'start': 18232.916, 'duration': 4.663}, {'end': 18241.637, 'text': 'by choosing some keywords which have high CPC.', 'start': 18238.595, 'duration': 3.042}, {'end': 18251.442, 'text': "I'm not saying that just go around, go and choose only high paying CPC keywords.", 'start': 18241.637, 'duration': 9.805}, {'end': 18257.885, 'text': 'first thing, according to the first point, it should be as per your team, for your site team.', 'start': 18251.442, 'duration': 6.443}, {'end': 18260.886, 'text': 'secondly, you should select some of the profitable keywords.', 'start': 18257.885, 'duration': 3.001}, {'end': 18266.309, 'text': 'okay, next point mix and match different formats.', 'start': 18260.886, 'duration': 5.423}, {'end': 18269.263, 'text': 'this is also a very important your point.', 'start': 18266.309, 'duration': 2.954}], 'summary': 'Focus on adsense cost per click, use semrush for keyword research, and select profitable keywords.', 'duration': 55.597, 'max_score': 18213.666, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA18213666.jpg'}, {'end': 18493.649, 'src': 'embed', 'start': 18463.807, 'weight': 1, 'content': [{'end': 18466.49, 'text': 'Tim, this has to be avoided at all costs.', 'start': 18463.807, 'duration': 2.683}, {'end': 18474.781, 'text': 'never try to format your ads so that they become indistinguishable from other content on that page.', 'start': 18467.398, 'duration': 7.383}, {'end': 18483.705, 'text': 'your site and ads should have some gaps, like google sometimes says that it should be at least 15 pixels.', 'start': 18474.781, 'duration': 8.924}, {'end': 18485.066, 'text': 'so never try to mix things.', 'start': 18483.705, 'duration': 1.361}, {'end': 18489.287, 'text': 'never try to make them indistinguishable.', 'start': 18485.066, 'duration': 4.221}, {'end': 18493.649, 'text': 'never try to format site content so that it is difficult to distinguish it from ads.', 'start': 18489.287, 'duration': 4.362}], 'summary': 'Avoid making ads indistinguishable from site content. maintain at least 15 pixels gap between them.', 'duration': 29.842, 'max_score': 18463.807, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA18463807.jpg'}, {'end': 18935.636, 'src': 'embed', 'start': 18886.258, 'weight': 2, 'content': [{'end': 18896.102, 'text': "From counting an impression when the ad is served to counting an impression when the ad starts to download on the user's device.", 'start': 18886.258, 'duration': 9.844}, {'end': 18898.843, 'text': 'So there is something called a served impression.', 'start': 18896.883, 'duration': 1.96}, {'end': 18900.864, 'text': 'There is something called a downloaded information.', 'start': 18898.883, 'duration': 1.981}, {'end': 18907.207, 'text': 'Impression CTR, the ratio of impressions that resulted in a click, straightforward.', 'start': 18901.785, 'duration': 5.422}, {'end': 18912.236, 'text': "Okay, let's move to managing Google Ads.", 'start': 18908.012, 'duration': 4.224}, {'end': 18916.74, 'text': 'So these are the steps for setting up a paid search campaign.', 'start': 18913.417, 'duration': 3.323}, {'end': 18923.966, 'text': 'So this is generally first step for each campaign, not only for paid campaigns or any campaigns.', 'start': 18916.84, 'duration': 7.126}, {'end': 18927.309, 'text': 'First step is generally to identify measurable goals.', 'start': 18924.406, 'duration': 2.903}, {'end': 18931.212, 'text': 'Once we identify measurable goals, we move forward.', 'start': 18928.169, 'duration': 3.043}, {'end': 18935.636, 'text': 'And in case of SEO and PPC campaigns, we move forward for the keywords.', 'start': 18931.793, 'duration': 3.843}], 'summary': 'Transition from served to downloaded impressions; setting measurable goals for campaigns.', 'duration': 49.378, 'max_score': 18886.258, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA18886258.jpg'}, {'end': 19046.967, 'src': 'embed', 'start': 18960.996, 'weight': 4, 'content': [{'end': 18971.048, 'text': 'So what kind of searches they are doing? What kind of sites they are browsing? Once you crack all these details, you are good in Google Ads.', 'start': 18960.996, 'duration': 10.052}, {'end': 18975.269, 'text': 'Fourth point, review the results and make changes if required.', 'start': 18971.828, 'duration': 3.441}, {'end': 18980.011, 'text': "Let's move on to identifying the measurable goals.", 'start': 18976.85, 'duration': 3.161}, {'end': 18985.553, 'text': 'These are some of the common goals that I identify.', 'start': 18980.891, 'duration': 4.662}, {'end': 18989.174, 'text': 'Goals can be much more tricky or complex.', 'start': 18985.573, 'duration': 3.601}, {'end': 18991.895, 'text': "Let's keep it simple for the discussion.", 'start': 18989.955, 'duration': 1.94}, {'end': 18997.982, 'text': 'Goals can be like total number of business leads required from a paid search campaign.', 'start': 18993.076, 'duration': 4.906}, {'end': 19003.203, 'text': 'It can be total number of revenues to be generated from a paid search campaign.', 'start': 18998.702, 'duration': 4.501}, {'end': 19010.786, 'text': 'For e-commerce campaigns or visibility campaign, goals can be total amount of traffic to be generated.', 'start': 19003.744, 'duration': 7.042}, {'end': 19017.189, 'text': 'Fourth, for app campaigns, goals can be total number of app downloads or in-app actions.', 'start': 19011.506, 'duration': 5.683}, {'end': 19019.689, 'text': 'Let me quickly move to the first.', 'start': 19018.049, 'duration': 1.64}, {'end': 19023.751, 'text': 'First point as we discussed is identifying the keywords.', 'start': 19020.43, 'duration': 3.321}, {'end': 19029.184, 'text': 'So Google has given a wonderful tool for free is called word planner.', 'start': 19025.063, 'duration': 4.121}, {'end': 19031.164, 'text': 'The keyword planner.', 'start': 19030.184, 'duration': 0.98}, {'end': 19034.165, 'text': 'Once you identify the goals, you start searching.', 'start': 19031.804, 'duration': 2.361}, {'end': 19036.465, 'text': 'Google gives you the stool.', 'start': 19034.525, 'duration': 1.94}, {'end': 19043.206, 'text': 'You can as many searches in the stools, just have to search terms.', 'start': 19036.485, 'duration': 6.721}, {'end': 19046.967, 'text': 'You can find a geography.', 'start': 19043.426, 'duration': 3.541}], 'summary': 'Identify measurable goals for google ads campaigns, such as business leads, revenue, traffic, app downloads, and use keyword planner for search terms.', 'duration': 85.971, 'max_score': 18960.996, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA18960996.jpg'}, {'end': 19102.671, 'src': 'embed', 'start': 19073.429, 'weight': 13, 'content': [{'end': 19081.776, 'text': 'Ad Manager at Josh Furniture is searching for terms like buy office furniture online, buy garden furniture online, buy furniture online.', 'start': 19073.429, 'duration': 8.347}, {'end': 19088.62, 'text': 'But data Google is giving, he has put location as India.', 'start': 19084.517, 'duration': 4.103}, {'end': 19090.522, 'text': 'It could have been narrowed down.', 'start': 19089.461, 'duration': 1.061}, {'end': 19096.346, 'text': 'It could have been Bangalore or Chennai or Narrow also.', 'start': 19090.602, 'duration': 5.744}, {'end': 19102.671, 'text': 'So once they are putting this data, they are getting average monthly searches, competition.', 'start': 19096.566, 'duration': 6.105}], 'summary': 'Ad manager at josh furniture searches for buy furniture online terms with location set to india, but could have been narrowed down to specific cities for more precise data.', 'duration': 29.242, 'max_score': 19073.429, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA19073429.jpg'}], 'start': 17998.66, 'title': 'Maximizing ad revenue and paid search campaigns', 'summary': 'Covers tips for maximizing adsense income, optimizing adsense for website monetization, setting up a paid search campaign, and creating effective text ads to boost user engagement and conversions.', 'chapters': [{'end': 18269.263, 'start': 17998.66, 'title': 'Maximizing adsense income tips', 'summary': 'Provides tips for maximizing adsense income, including creating quality content, following google webmaster and adsense guidelines, keeping an seo checklist, and monitoring cost per click while doing keyword research.', 'duration': 270.603, 'highlights': ['Create good quality content that attracts and engages users, and maintain a content calendar around a theme to maximize AdSense income.', 'Follow Google Webmaster and AdSense guidelines to avoid using unnatural ways to get traffic, and never tamper with AdSense codes.', 'Keep an SEO checklist ready, including setting up Google Search Console, installing Google Analytics, and focusing on maintaining keyword density.', 'Monitor cost per click while doing keyword research, as it can affect AdSense income along with ad placement, ad types, and traffic sources.']}, {'end': 18912.236, 'start': 18269.263, 'title': 'Optimizing adsense for monetization', 'summary': 'Provides insights on optimizing adsense for website monetization, covering ad types, placement tips, and important metrics like ad request, coverage, ctr, rpm, epc, earnings, and impressions.', 'duration': 642.973, 'highlights': ['Ad request Ad request is the number of ad units that requested ads for content, ads for search queries, and search ads, affecting the number of ads shown on the webpage.', 'Ad request coverage Coverage is the percentage of ad requests that returned at least one ad, indicating the effectiveness of Adsense in providing targeted ads for the webpage.', 'Ad request CTR CTR is the click-through rate, calculated by the number of ad clicks divided by the number of ad requests, providing insights into the effectiveness of ad placement.', 'Ad request RPM RPM is revenue per 1000 impressions, calculated by dividing estimated earnings by the number of ad requests and multiplying by 1000, providing a metric for revenue generation.', 'Earnings Earnings represent the estimated earnings for publishers, indicating the revenue generated through Adsense.']}, {'end': 19356.805, 'start': 18913.417, 'title': 'Setting up a paid search campaign', 'summary': 'Outlines the steps for setting up a paid search campaign, including identifying measurable goals, selecting keywords, creating ad campaigns and ad groups, and crafting targeted ads, with examples and recommendations provided.', 'duration': 443.388, 'highlights': ['Identifying measurable goals such as total number of business leads, total revenue, traffic generation, and app downloads, with specific examples and suggestions for simplifying goals for discussion. The chapter discusses identifying measurable goals, providing specific examples such as total number of business leads, total revenue, traffic generation, and app downloads, with suggestions for simplifying goals for discussion.', "Utilizing Google's Keyword Planner to search for keywords, including details on search volumes, estimated cost per click, and geographic targeting, with an example of a search for furniture-related terms with location-specific data. The transcript highlights the use of Google's Keyword Planner to search for keywords, providing details on search volumes, estimated cost per click, and geographic targeting, along with an example of a furniture-related search with location-specific data.", 'Creating a structured campaign approach based on network, geography, device segmentation, and product type, with an example of creating campaigns for a furniture company selling chairs and tables in different locations. The chapter emphasizes creating a structured campaign approach based on network, geography, device segmentation, and product type, with an example of creating campaigns for a furniture company selling chairs and tables in different locations.', 'Emphasizing the importance of granular ad groups with tightly themed keywords, and providing a recommendation to select only two to four keywords per ad group to create targeted ads. The transcript emphasizes the importance of granular ad groups with tightly themed keywords, and recommends selecting only two to four keywords per ad group to create targeted ads.', 'Detailing the components and character limits for text ad copy creation, including headlines, display paths, and descriptions, with previews for desktop and mobile. The chapter details the components and character limits for text ad copy creation, including headlines, display paths, and descriptions, with previews for desktop and mobile.']}, {'end': 19682.085, 'start': 19357.666, 'title': 'Creating effective text ads', 'summary': 'Emphasizes the importance of creating specific, relevant, and attractive text ads with tight themes, 2-5 keywords per ad group, a clear call to action, and cohesive ad extensions to maximize user engagement and conversions.', 'duration': 324.419, 'highlights': ['Use 2-5 keywords per ad group for tightly themed ads. Emphasizes the importance of keeping ad groups tightly themed with 2-5 keywords to ensure relevance and specificity.', "Include a clear call to action, such as 'buy now' or 'call us now'. Stresses the importance of including a clear call to action in the ad text to prompt user engagement and conversions.", 'Ensure ad text matches with the landing page for cohesive messaging. Underlines the significance of aligning ad text with the landing page content to provide a consistent user experience and improve ad relevance.', 'Leverage ad extensions to complement ad copy and increase ad size. Highlights the benefits of using ad extensions to provide additional information, increase ad size, and improve visibility, leading to higher click-through rates.', 'Utilize location extensions to direct customers to physical business locations. Stresses the use of location extensions to guide prospective customers to physical business locations, enhancing local visibility and foot traffic.']}], 'duration': 1683.425, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA17998660.jpg', 'highlights': ['Create good quality content and maintain a content calendar to maximize AdSense income.', 'Follow Google Webmaster and AdSense guidelines to avoid unnatural ways to get traffic.', 'Monitor cost per click while doing keyword research to affect AdSense income.', 'Ad request coverage indicates the effectiveness of Adsense in providing targeted ads.', 'CTR provides insights into the effectiveness of ad placement.', 'RPM provides a metric for revenue generation through Adsense.', 'Identify measurable goals such as total revenue, traffic generation, and app downloads.', "Utilize Google's Keyword Planner to search for keywords with geographic targeting.", 'Create a structured campaign approach based on network, geography, device segmentation, and product type.', 'Emphasize granular ad groups with tightly themed keywords for targeted ads.', 'Detail the components and character limits for text ad copy creation.', 'Use 2-5 keywords per ad group for tightly themed ads.', 'Include a clear call to action in the ad text to prompt user engagement and conversions.', 'Ensure ad text matches with the landing page for cohesive messaging.', 'Leverage ad extensions to complement ad copy and increase ad size.', 'Utilize location extensions to direct customers to physical business locations.']}, {'end': 20717.89, 'segs': [{'end': 19915.411, 'src': 'embed', 'start': 19883.484, 'weight': 4, 'content': [{'end': 19895.136, 'text': 'So, apart from the usual adverts, data like campaign data, budget status, clicks, impression, CPR, that is through rate,', 'start': 19883.484, 'duration': 11.652}, {'end': 19901.801, 'text': 'average cpc we can also see the analytics details inside your adwords.', 'start': 19895.136, 'duration': 6.665}, {'end': 19906.864, 'text': 'these are average visits, pages for visit, percentage, new visits, etc.', 'start': 19901.801, 'duration': 5.063}, {'end': 19909.006, 'text': 'etc. bounce rate.', 'start': 19906.864, 'duration': 2.142}, {'end': 19910.067, 'text': 'this is very important.', 'start': 19909.006, 'duration': 1.061}, {'end': 19912.168, 'text': 'i need your full attention here.', 'start': 19910.067, 'duration': 2.101}, {'end': 19913.529, 'text': 'multi-channel funnel report.', 'start': 19912.168, 'duration': 1.361}, {'end': 19915.411, 'text': 'this is very important.', 'start': 19913.529, 'duration': 1.882}], 'summary': 'Adwords provides detailed campaign data including clicks, impressions, average cpc, visits, pages per visit, new visits, and bounce rate, as well as the multi-channel funnel report.', 'duration': 31.927, 'max_score': 19883.484, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA19883484.jpg'}, {'end': 20348.785, 'src': 'embed', 'start': 20317.895, 'weight': 0, 'content': [{'end': 20319.796, 'text': 'I would also recommend you to do that.', 'start': 20317.895, 'duration': 1.901}, {'end': 20326.779, 'text': 'But never do that if you use a lot of broad keywords, because that can kill your ad also.', 'start': 20320.776, 'duration': 6.003}, {'end': 20328.86, 'text': 'Utilize the display URL.', 'start': 20327.62, 'duration': 1.24}, {'end': 20333.022, 'text': 'One low-line fruit a lot of advertisers forget.', 'start': 20329.32, 'duration': 3.702}, {'end': 20340.121, 'text': 'The display URL, Also, you can use your keyword and you can use important point in the display URL.', 'start': 20333.883, 'duration': 6.238}, {'end': 20348.785, 'text': 'Remember, it is after your website, there are two different fields of 15 characters each.', 'start': 20340.661, 'duration': 8.124}], 'summary': 'Utilize display url with specific keywords to optimize ads.', 'duration': 30.89, 'max_score': 20317.895, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA20317895.jpg'}, {'end': 20635.889, 'src': 'embed', 'start': 20608.909, 'weight': 7, 'content': [{'end': 20619.797, 'text': 'You take a single keyword based on the search volumes or probably the one which is most important for your target customers, create a story around it.', 'start': 20608.909, 'duration': 10.888}, {'end': 20626.382, 'text': 'So out of that single keyword you create a landing page, you create that ad group and keep optimizing.', 'start': 20619.817, 'duration': 6.565}, {'end': 20630.846, 'text': "I'm sure that your quality score will increase like anything.", 'start': 20627.284, 'duration': 3.562}, {'end': 20632.247, 'text': 'I tried this.', 'start': 20630.866, 'duration': 1.381}, {'end': 20634.829, 'text': 'My quality score increased from 5 to 8.', 'start': 20632.527, 'duration': 2.302}, {'end': 20635.889, 'text': 'It reached 10.', 'start': 20634.829, 'duration': 1.06}], 'summary': 'Create a story around a single keyword to optimize ad groups and increase quality score; quality score increased from 5 to 10.', 'duration': 26.98, 'max_score': 20608.909, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA20608909.jpg'}, {'end': 20717.89, 'src': 'embed', 'start': 20690.14, 'weight': 2, 'content': [{'end': 20692.4, 'text': 'Remove underperforming campaign or pass them.', 'start': 20690.14, 'duration': 2.26}, {'end': 20694.241, 'text': 'Reallocate that same budget.', 'start': 20692.92, 'duration': 1.321}, {'end': 20695.941, 'text': 'Two search term reports.', 'start': 20694.821, 'duration': 1.12}, {'end': 20699.162, 'text': 'Flashpoint Review competitors.', 'start': 20697.021, 'duration': 2.141}, {'end': 20700.762, 'text': "Bid on the competitors' names.", 'start': 20699.402, 'duration': 1.36}, {'end': 20707.904, 'text': "So if I am Walmart, it would probably bid on my competitor Best Buy's name.", 'start': 20702.123, 'duration': 5.781}, {'end': 20709.984, 'text': 'So you can also do that.', 'start': 20707.924, 'duration': 2.06}, {'end': 20712.265, 'text': 'Get ideas from your competitors.', 'start': 20710.844, 'duration': 1.421}, {'end': 20715.429, 'text': 'How would you do that? You can use some innovative tools.', 'start': 20712.365, 'duration': 3.064}, {'end': 20717.89, 'text': 'I have used a tool called SpyFu.', 'start': 20715.63, 'duration': 2.26}], 'summary': 'Remove underperforming campaigns, reallocate budget, review competitors, bid on their names, get ideas using tools like spyfu.', 'duration': 27.75, 'max_score': 20690.14, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA20690140.jpg'}], 'start': 19682.085, 'title': 'Google ads optimization and integration', 'summary': 'Covers the importance of integrating google ads with google analytics, enhancing campaign performance and analysis. it also discusses continuous optimization of google adwords, emphasizing keyword status, search term reports, and ad group structuring. additionally, it highlights the importance of on-page fixing and seo optimization of landing pages, ad extensions, and search campaigns.', 'chapters': [{'end': 19952.199, 'start': 19682.085, 'title': 'Google ads optimization and integration', 'summary': 'Covers the importance of conversion tracking, linking google ads with google analytics, and the ability to view and integrate data from both platforms, enhancing campaign performance and analysis.', 'duration': 270.114, 'highlights': ['Setting adjustments for specific days and the importance of conversion tracking Google Ads allows for bid adjustments for specific days, while emphasizing the importance of conversion tracking to specify important actions for business goals.', 'Linking Google Ads with Google Analytics for integrated data analysis The process of linking Google Ads with Google Analytics is crucial for viewing Ads data inside Analytics and vice versa, enabling comprehensive data analysis for campaign performance.', 'Viewing integrated data and analytics in Google Ads and Analytics After linking both properties, you can view comprehensive data including clicks, cost, bounce rate, and multi-channel funnel report in one window, enhancing campaign analysis and performance.']}, {'end': 20458.445, 'start': 19952.199, 'title': 'Optimizing google ad campaigns', 'summary': 'Discusses the importance of understanding user funnel, analyzing website paths, continuous optimization of google adwords including keyword status, search term reports, cost per click, and ad group structuring, and emphasizes on message matching, dynamic keyword insertion, display url optimization, and cultural aspects consideration in multi-marketing.', 'duration': 506.246, 'highlights': ['Understanding user funnel and website paths It is important to analyze how users move through the funnel, from initial interest to purchase, and to track different website paths to understand conversion values and user behaviors.', 'Continuous optimization of Google AdWords The continuous optimization includes checking keyword status, analyzing search term reports for negative keywords, reviewing cost per click and quality score, finding new keywords, and testing branded keywords for better ad performance and cost management.', 'Ad group structuring and continuous testing The importance of structuring ad groups with a maximum of two to four keywords, continuous review and restructuring of campaigns, creation of multiple ads for each ad group, and continuous testing to ensure message matching and effective ad performance.', 'Website and landing page optimization Constant testing of new landing pages, prioritizing page speed for both desktop and mobile, addressing UI/UX issues, and considering language and cultural aspects for multi-marketing to ensure better user experience and ad relevance.']}, {'end': 20717.89, 'start': 20460.087, 'title': 'Optimizing landing pages and ad extensions', 'summary': 'Emphasizes the importance of on-page fixing and seo optimization of landing pages, ad extensions, and search campaigns, suggesting tactics such as using single keyword ad groups, optimizing ad text, and reallocating budgets from underperforming campaigns to improve quality score and decrease cost per click.', 'duration': 257.803, 'highlights': ['The importance of on-page fixing and SEO optimization of landing pages and ad extensions The speaker stresses the significance of properly assigning headline tags, title tags, meta descriptions, and image alt tags for landing pages, as well as optimizing ad extensions for better performance.', 'Tactics for improving quality score and decreasing cost per click The speaker recommends using single keyword ad groups, optimizing ad text, and reallocating budgets from underperforming campaigns to improve quality score and decrease cost per click, citing personal experience of increasing quality score from 5 to 8 and even 10.', "Reallocating budgets from underperforming campaigns and bidding on competitors' names The advice includes reallocating budgets from underperforming campaigns, utilizing search term reports, reviewing competitors, and bidding on competitors' names to gain insights and ideas, with the speaker suggesting the use of tools like SpyFu for competitive analysis."]}], 'duration': 1035.805, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA19682085.jpg', 'highlights': ['Linking Google Ads with Google Analytics for integrated data analysis', 'Viewing integrated data and analytics in Google Ads and Analytics', 'Continuous optimization of Google AdWords', 'Ad group structuring and continuous testing', 'Website and landing page optimization', 'The importance of on-page fixing and SEO optimization of landing pages and ad extensions', 'Tactics for improving quality score and decreasing cost per click', "Reallocating budgets from underperforming campaigns and bidding on competitors' names"]}, {'end': 23506.509, 'segs': [{'end': 22031.936, 'src': 'embed', 'start': 22006.475, 'weight': 11, 'content': [{'end': 22012.683, 'text': 'So yeah, so content marketing has a lot to do with quantity as well as quality.', 'start': 22006.475, 'duration': 6.208}, {'end': 22023.094, 'text': 'but increasingly over the years it has been proved that you know really high quality content is the one which actually engages the user a lot more,', 'start': 22013.311, 'duration': 9.783}, {'end': 22031.936, 'text': 'gets shared a lot, gets linked to a lot and actually, you know, helps bring in tangible benefits to the brand and it supports.', 'start': 22023.094, 'duration': 8.842}], 'summary': 'High-quality content drives more engagement, shares, and links, bringing tangible benefits to the brand.', 'duration': 25.461, 'max_score': 22006.475, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA22006475.jpg'}, {'end': 22163.551, 'src': 'embed', 'start': 22131.573, 'weight': 10, 'content': [{'end': 22137.654, 'text': 'That would really depend on your team, but it would definitely take a lot more effort and it would add a lot more value,', 'start': 22131.573, 'duration': 6.081}, {'end': 22141.655, 'text': 'and you will see a lot of visitors over a period of time benefiting from this content.', 'start': 22137.654, 'duration': 4.001}, {'end': 22144.842, 'text': 'would bring in increased engagement.', 'start': 22142.301, 'duration': 2.541}, {'end': 22152.666, 'text': "so yeah, so that's what this content pyramid is essentially talking about that the more efforts you put in to your content marketing,", 'start': 22144.842, 'duration': 7.824}, {'end': 22163.551, 'text': 'the content that you create will be of higher quality, and it will add a lot more value to your target audience and, ultimately, to your business.', 'start': 22152.666, 'duration': 10.885}], 'summary': 'Investing more effort in content marketing leads to higher quality content, increased value for the audience, and ultimately benefits the business.', 'duration': 31.978, 'max_score': 22131.573, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA22131573.jpg'}, {'end': 22222.278, 'src': 'embed', 'start': 22179.654, 'weight': 2, 'content': [{'end': 22183.596, 'text': 'so now, what kind of like, what, what, what team or what?', 'start': 22179.654, 'duration': 3.942}, {'end': 22186.437, 'text': 'what should be the team of the content, or what should the content talk about?', 'start': 22183.596, 'duration': 2.841}, {'end': 22191.92, 'text': 'So there are, like, various ways that you can use to do this.', 'start': 22186.957, 'duration': 4.963}, {'end': 22198.47, 'text': 'So, The first box talks about consult, so you can consult subject matter experts in that industry.', 'start': 22192.14, 'duration': 6.33}, {'end': 22207.9, 'text': 'These are the types of content which would be really helpful to somebody who is looking for information in this industry or trying to make a purchase.', 'start': 22199.271, 'duration': 8.629}, {'end': 22211.384, 'text': 'You can do a brainstorm session with your colleagues.', 'start': 22208.421, 'duration': 2.963}, {'end': 22222.278, 'text': 'so what, what are the type of content they feel you know was requested by your customers or would add value to your customers?', 'start': 22212.313, 'duration': 9.965}], 'summary': 'Determine content team and topics, consulting experts, brainstorming with colleagues to create valuable content for customers.', 'duration': 42.624, 'max_score': 22179.654, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA22179654.jpg'}, {'end': 22298.997, 'src': 'embed', 'start': 22256.365, 'weight': 1, 'content': [{'end': 22269.407, 'text': 'or you can take up some really good keywords which are being searched in the industry and see you know which are the top results Google is throwing up what kind of content is being shown as relevant to the keywords which are,', 'start': 22256.365, 'duration': 13.042}, {'end': 22271.86, 'text': 'you know, being searched in your industry.', 'start': 22269.407, 'duration': 2.453}, {'end': 22280.526, 'text': "so you can also use content research tools like there's one mentioned over here ideas.contentfile.com.", 'start': 22271.86, 'duration': 8.666}, {'end': 22287.39, 'text': 'so later in the webinar we also take a look at one of those tools called buzzsumo, so that will give you an.', 'start': 22280.526, 'duration': 6.864}, {'end': 22298.997, 'text': 'it is a basically a database of content and it can tell you you know what kind of content is popular for a subject or is getting shared a lot on social media networks,', 'start': 22287.39, 'duration': 11.607}], 'summary': 'Use content research tools like buzzsumo to discover popular industry keywords and relevant content.', 'duration': 42.632, 'max_score': 22256.365, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA22256365.jpg'}, {'end': 22401.439, 'src': 'embed', 'start': 22353.118, 'weight': 4, 'content': [{'end': 22360.045, 'text': 'it could be very difficult to come up with content marketing ideas close to the publishing date for the contract.', 'start': 22353.118, 'duration': 6.927}, {'end': 22366.11, 'text': 'so you need to definitely have a solid content plan and a strategy in place for content marketing.', 'start': 22360.045, 'duration': 6.065}, {'end': 22370.173, 'text': 'okay, so so yeah, this slide is.', 'start': 22366.11, 'duration': 4.063}, {'end': 22371.554, 'text': 'this is a very good graphic.', 'start': 22370.173, 'duration': 1.381}, {'end': 22377.178, 'text': 'it actually tells you where your content should lie.', 'start': 22371.554, 'duration': 5.624}, {'end': 22382.883, 'text': 'basically, you have taken a look at the customer interest and their needs, which we have done through the process till now,', 'start': 22377.178, 'duration': 5.705}, {'end': 22396.736, 'text': 'and there is a need for your content to satisfy your business goals and it needs to communicate your brand expertise and value, and so typically,', 'start': 22383.707, 'duration': 13.029}, {'end': 22398.337, 'text': 'there is something which the customer wants.', 'start': 22396.736, 'duration': 1.601}, {'end': 22401.439, 'text': 'there is something which your business or your brand wants,', 'start': 22398.337, 'duration': 3.102}], 'summary': 'Having a solid content plan and strategy is crucial for content marketing close to the publishing date. align content with customer needs and business goals.', 'duration': 48.321, 'max_score': 22353.118, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA22353118.jpg'}, {'end': 22688.846, 'src': 'embed', 'start': 22662.933, 'weight': 5, 'content': [{'end': 22668.396, 'text': 'so it would also depend on the content type and you know our strategy of who would want it to reside on.', 'start': 22662.933, 'duration': 5.463}, {'end': 22672.718, 'text': "so if it's something like a blog post, maybe it will reside on our own website.", 'start': 22668.396, 'duration': 4.322}, {'end': 22680.262, 'text': "or if it's to do with our paid search landing page, the content would land will lie on our landing page.", 'start': 22672.718, 'duration': 7.544}, {'end': 22688.846, 'text': "or if it's a video that we have created, then we would want to include it on one of our pages on the site and also maybe host it on YouTube,", 'start': 22680.262, 'duration': 8.584}], 'summary': 'Content strategy varies by type: blog on website, paid search on landing page, video on site and youtube.', 'duration': 25.913, 'max_score': 22662.933, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA22662933.jpg'}, {'end': 22748.994, 'src': 'embed', 'start': 22723.203, 'weight': 6, 'content': [{'end': 22730.128, 'text': 'then it will tie into our email campaign and ultimately, then we will talk about the measurement tools.', 'start': 22723.203, 'duration': 6.925}, {'end': 22736.55, 'text': 'so yeah, we have the content in place, we have done the promotion, we, the users, have engaged.', 'start': 22730.128, 'duration': 6.422}, {'end': 22743.293, 'text': 'so then you would want to essentially know okay, so how is how I mean?', 'start': 22736.55, 'duration': 6.743}, {'end': 22748.994, 'text': 'how is the content marketing essentially move the needle on the performance right?', 'start': 22743.293, 'duration': 5.701}], 'summary': 'Content marketing engaged users and measured performance.', 'duration': 25.791, 'max_score': 22723.203, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA22723203.jpg'}, {'end': 23107.557, 'src': 'embed', 'start': 23082.722, 'weight': 7, 'content': [{'end': 23088.585, 'text': 'Social media is so damn powerful that you can manage the status of who can view your advertisement.', 'start': 23082.722, 'duration': 5.863}, {'end': 23095.908, 'text': 'You can always make use of platforms like Google ads LinkedIn ads Instagram sponsored ads and so on.', 'start': 23089.465, 'duration': 6.443}, {'end': 23100.03, 'text': 'So this is exactly how you can promote your product by pushing it.', 'start': 23095.988, 'duration': 4.042}, {'end': 23107.557, 'text': 'So advertising is one of the major factors or the major reason for you to even create content in the first place,', 'start': 23100.712, 'duration': 6.845}], 'summary': 'Social media advertising can effectively promote products using platforms like google ads, linkedin ads, and instagram sponsored ads.', 'duration': 24.835, 'max_score': 23082.722, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA23082722.jpg'}, {'end': 23239.968, 'src': 'embed', 'start': 23212.143, 'weight': 0, 'content': [{'end': 23218.686, 'text': 'to add articles and contents from web to your buffer queue or share the content on the go.', 'start': 23212.143, 'duration': 6.543}, {'end': 23221.708, 'text': 'now moving on to the next tool that is HootSuite.', 'start': 23218.686, 'duration': 3.022}, {'end': 23231.398, 'text': 'HootSuite is one among the most widely used social media marketing platforms, and it was created by Ryan Holmes in 2008.', 'start': 23222.088, 'duration': 9.31}, {'end': 23239.968, 'text': 'this social media marketing platform lets you build smarter workflows, scales across your organization and delivers demonstrable ROI.', 'start': 23231.398, 'duration': 8.57}], 'summary': 'Hootsuite, created in 2008, is a widely used social media marketing platform with demonstrable roi.', 'duration': 27.825, 'max_score': 23212.143, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA23212143.jpg'}, {'end': 23288.294, 'src': 'embed', 'start': 23262.812, 'weight': 12, 'content': [{'end': 23268.236, 'text': "Let's take a look at the different tips that I'm going to be giving you related to social media marketing.", 'start': 23262.812, 'duration': 5.424}, {'end': 23272.221, 'text': 'A few tips from my end to help you out with social media marketing guys.', 'start': 23268.716, 'duration': 3.505}, {'end': 23275.807, 'text': 'So the first thing you should do is identify your market goals,', 'start': 23272.402, 'duration': 3.405}, {'end': 23284.33, 'text': 'set a proper goal and try to work towards it and create unique and specific strategy for each social media platforms.', 'start': 23275.807, 'duration': 8.523}, {'end': 23288.294, 'text': "If you're working on Facebook, you need to have a different strategy.", 'start': 23284.65, 'duration': 3.644}], 'summary': 'Tips for social media marketing: set clear goals and tailor strategies for each platform.', 'duration': 25.482, 'max_score': 23262.812, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA23262812.jpg'}, {'end': 23506.509, 'src': 'embed', 'start': 23481.041, 'weight': 9, 'content': [{'end': 23488.025, 'text': 'I mean they just simply took the lead and passed it on to the next company, which was, in this particular case, Maruti.', 'start': 23481.041, 'duration': 6.984}, {'end': 23494.109, 'text': 'Now, during the entire process, Kaal Dekho did not charge Priya anything for the service.', 'start': 23488.546, 'duration': 5.563}, {'end': 23495.959, 'text': 'She was able to check reviews.', 'start': 23494.718, 'duration': 1.241}, {'end': 23497.781, 'text': 'She was able to check the features.', 'start': 23496.319, 'duration': 1.462}, {'end': 23500.724, 'text': 'She was able to compare all the cars.', 'start': 23498.241, 'duration': 2.483}, {'end': 23503.726, 'text': 'All of this was free of cost.', 'start': 23501.404, 'duration': 2.322}, {'end': 23506.509, 'text': 'So what is Car Dekho actually doing?', 'start': 23504.167, 'duration': 2.342}], 'summary': 'Car dekho provided free car comparison and reviews to priya.', 'duration': 25.468, 'max_score': 23481.041, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA23481041.jpg'}], 'start': 20718.63, 'title': 'Content marketing strategy and insights', 'summary': 'Provides insights into content marketing, emphasizing relevant content, defining goals, and identifying key objectives. it discusses audience analysis, buyer persona, and content strategy, highlighting the importance of high-quality content creation. additionally, it underscores the significance of social media marketing, reaching nearly 3 billion users and offering tools and tips for effective management.', 'chapters': [{'end': 20972.869, 'start': 20718.63, 'title': 'Content marketing insights', 'summary': 'Provides insights into content marketing, emphasizing the importance of relevant content, defining goals and missions, and identifying key objectives such as brand engagement and thought leadership.', 'duration': 254.239, 'highlights': ['Content marketing aims to engage the audience with the brand, creating top-of-mind recall and influencing purchase decisions, thus contributing to brand engagement in the online marketing age. Engaging content can lead to top-of-mind recall and influence purchase decisions in the same industry over time, contributing to brand engagement.', 'Establishing thought leadership through content creation is crucial for positioning oneself as an industry expert, as seen with the growing trend of professionals publishing content on platforms like LinkedIn. Creating content to position oneself as a thought leader in a specific industry, as demonstrated by the increasing trend of publishing content on platforms like LinkedIn.', 'Defining clear goals and missions for content marketing is essential to quantify the impact of marketing efforts and ensure alignment with business objectives. Clear definition of goals and missions is crucial to quantifying the impact of content marketing efforts and aligning with business objectives.']}, {'end': 21512.202, 'start': 20972.869, 'title': 'Content marketing goals & audience analysis', 'summary': 'Discusses how content marketing can help achieve goals such as thought leadership, new customer acquisition, and customer loyalty, and emphasizes the importance of defining target audience through segmentation based on demographics, psychographics, buying behavior, digital behavior, and purchase lifecycle stage.', 'duration': 539.333, 'highlights': ['Content marketing can help achieve thought leadership, new customer acquisition, and customer loyalty, adding directly to the bottom line. The chapter highlights the common business goals of thought leadership, new customer acquisition, and customer loyalty, emphasizing their direct impact on the bottom line.', 'Segmenting the target audience based on demographics, psychographics, buying behavior, digital behavior, and purchase lifecycle stage is crucial for creating relevant content. The transcript emphasizes the importance of defining the target audience through segmentation based on demographics, psychographics, buying behavior, digital behavior, and purchase lifecycle stage in order to create relevant content for content marketing efforts.', 'Segmenting existing customers by lifecycle stage, revenue, past content consumption behavior, and engagement metrics is an important aspect of content marketing. The segmenting of existing customers is highlighted as an important aspect of content marketing, involving segmentation based on lifecycle stage, revenue, past content consumption behavior, and engagement metrics.']}, {'end': 22235.685, 'start': 21512.202, 'title': 'Digital marketing buyer persona and content strategy', 'summary': 'Discusses the creation of a buyer persona for a digital marketing product, outlines the content types and distribution strategies across the purchase cycle, and emphasizes the importance of high-quality content creation in engaging the target audience and supporting business goals.', 'duration': 723.483, 'highlights': ['The buyer persona is a 40-year-old married individual with two children responsible for lead generation, aiming to increase sales by maintaining a full prospect pipeline. Describes the key characteristics and professional goals of the buyer persona, providing insight into their role and objectives.', 'Content types and distribution strategies are outlined across the four stages of the purchase cycle: awareness, research, comparison, and purchase, including blog posts, social media updates, case studies, customer reviews, demos, and detailed product pages. Details the specific content types and distribution strategies tailored to different stages of the purchase cycle, offering a comprehensive guide for engaging potential customers.', 'Emphasizes the significance of high-quality content creation in engaging the target audience and supporting business goals, highlighting the varying levels of effort and value associated with different types of content, such as infographics, webinars, e-books, and white papers. Stresses the importance of high-quality content creation in engaging the target audience and supporting business goals, providing a hierarchy of content types based on effort and value added.']}, {'end': 22801.947, 'start': 22235.685, 'title': 'Content marketing strategy and planning', 'summary': 'Emphasizes the importance of content research, content planning, and execution, highlighting the use of tools like buzzsumo and the need for a content calendar and measurement tools to track the effectiveness of content marketing campaigns.', 'duration': 566.262, 'highlights': ['The chapter emphasizes the importance of content research and planning, highlighting the use of tools like Buzzsumo and ideas.contentfile.com to gather industry-specific content ideas and keywords for effective content development and marketing strategies. Tools like Buzzsumo and ideas.contentfile.com facilitate gathering industry-specific content ideas and keywords for effective content development and marketing strategies.', 'It stresses the need for a content calendar and a solid content plan to schedule and organize content creation, distribution, and promotion, involving various parties and ensuring a clear plan for publishing content types over a specified period, typically, the next three months. Emphasizes the need for a content calendar and a solid content plan to schedule and organize content creation, distribution, and promotion over a specified period.', 'Additionally, it highlights the importance of measurement tools to track the effectiveness of content marketing campaigns, such as assessing engagement metrics and conversions to determine the impact of the content on target audience and business goals. Emphasizes the importance of measurement tools to track the effectiveness of content marketing campaigns, such as assessing engagement metrics and conversions.']}, {'end': 23506.509, 'start': 22801.967, 'title': 'Understanding social media marketing', 'summary': 'Discusses the significance of social media marketing, emphasizing its reach to nearly 3 billion users, the five major pillars, and the tools and tips for effective social media management.', 'duration': 704.542, 'highlights': ["Social media has nearly 3 billion active users, constituting up to 40% of the world's population, with about 90% accessing it through mobile, presenting a vast field for job opportunities. The wide reach of social media, with nearly 3 billion active users and 90% of them accessing it through mobile, offers extensive job opportunities for freshers and experienced professionals.", 'The five major pillars of social media marketing are strategy, planning, engagement, analytics, and advertising, with strategy as the crucial driver of company growth. The five pillars of social media marketing, including strategy, planning, engagement, analytics, and advertising, play a vital role in driving company growth, with strategy being the key driver.', 'Buffer and HootSuite are major social media marketing tools, offering features like post scheduling, performance analysis, and team collaboration. Buffer and HootSuite are prominent social media marketing tools, providing functionalities such as post scheduling, performance analysis, and team collaboration.', 'Tips for effective social media marketing include setting clear goals, creating unique strategies for each platform, and staying updated with technology trends. Effective social media marketing tips encompass setting clear goals, devising unique strategies for each platform, and staying abreast of technology trends.', 'Choosing the right social media platform involves understanding the target audience, defining goals, delivering relevant content, and mastering social media management tools. Selecting the appropriate social media platform entails understanding the target audience, defining goals, delivering relevant content, and mastering social media management tools.']}], 'duration': 2787.879, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA20718630.jpg', 'highlights': ['Content marketing aims to engage the audience, influencing purchase decisions and contributing to brand engagement.', 'Establishing thought leadership through content creation is crucial for positioning oneself as an industry expert.', 'Defining clear goals and missions for content marketing is essential to quantify the impact of marketing efforts.', 'Content marketing can help achieve thought leadership, new customer acquisition, and customer loyalty, adding directly to the bottom line.', 'Segmenting the target audience based on demographics, psychographics, and buying behavior is crucial for creating relevant content.', 'Segmenting existing customers by lifecycle stage and past content consumption behavior is an important aspect of content marketing.', 'Describes the key characteristics and professional goals of the buyer persona, providing insight into their role and objectives.', 'Details the specific content types and distribution strategies tailored to different stages of the purchase cycle.', 'Emphasizes the significance of high-quality content creation in engaging the target audience and supporting business goals.', 'The chapter emphasizes the importance of content research and planning, highlighting the use of tools like Buzzsumo.', 'Stresses the need for a content calendar and a solid content plan to schedule and organize content creation, distribution, and promotion.', 'Emphasizes the importance of measurement tools to track the effectiveness of content marketing campaigns.', "Social media has nearly 3 billion active users, constituting up to 40% of the world's population, with about 90% accessing it through mobile.", 'The five major pillars of social media marketing are strategy, planning, engagement, analytics, and advertising.', 'Buffer and HootSuite are major social media marketing tools, offering features like post scheduling, performance analysis, and team collaboration.', 'Tips for effective social media marketing include setting clear goals, creating unique strategies for each platform, and staying updated with technology trends.', 'Choosing the right social media platform involves understanding the target audience, defining goals, delivering relevant content, and mastering social media management tools.']}, {'end': 25821.366, 'segs': [{'end': 24125.163, 'src': 'embed', 'start': 24099.919, 'weight': 6, 'content': [{'end': 24108.264, 'text': 'They are also doing the same thing because again, you have more control and you get a lot of money coming out of by doing the affiliate marketing.', 'start': 24099.919, 'duration': 8.345}, {'end': 24111.006, 'text': 'And the last and not least are like blogs.', 'start': 24108.924, 'duration': 2.082}, {'end': 24117.27, 'text': "Again, as I told you about, let's assume you own photography.com and you are making those blogs and forums.", 'start': 24111.646, 'duration': 5.624}, {'end': 24120.752, 'text': "Moving ahead, we're going to talk about the customer.", 'start': 24118.11, 'duration': 2.642}, {'end': 24125.163, 'text': 'now this is the end point of the cycle.', 'start': 24121.522, 'duration': 3.641}], 'summary': 'Affiliate marketing and blogging are lucrative for generating income, with a focus on engaging customers.', 'duration': 25.244, 'max_score': 24099.919, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA24099919.jpg'}, {'end': 24265.973, 'src': 'embed', 'start': 24239.467, 'weight': 5, 'content': [{'end': 24244.48, 'text': 'and it does include the payouts when the payouts are going to happen.', 'start': 24239.467, 'duration': 5.013}, {'end': 24253.385, 'text': 'Now, how it works is that affiliate program generates the traffic for the website and in turn gives the commission on the sale.', 'start': 24245.08, 'duration': 8.305}, {'end': 24258.268, 'text': 'Moving along, some of the affiliate program examples are as follows.', 'start': 24254.006, 'duration': 4.262}, {'end': 24263.151, 'text': 'Now, Amazon Associates is probably one of the most popular affiliate program.', 'start': 24258.749, 'duration': 4.402}, {'end': 24265.973, 'text': 'eBay Partner Network is also there.', 'start': 24263.872, 'duration': 2.101}], 'summary': 'Affiliate programs generate website traffic and give commissions on sales. popular examples include amazon associates and ebay partner network.', 'duration': 26.506, 'max_score': 24239.467, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA24239467.jpg'}, {'end': 24849.732, 'src': 'embed', 'start': 24819.975, 'weight': 2, 'content': [{'end': 24822.795, 'text': "It's always a good idea in terms of content marketing.", 'start': 24819.975, 'duration': 2.82}, {'end': 24832.617, 'text': "You have already learned about it, that it's always better to help the person rather than starting to push a person to do a certain action.", 'start': 24822.835, 'duration': 9.782}, {'end': 24841.785, 'text': 'number six use ads if it is allowed, or for your own brand, but only after testing the conversions.', 'start': 24833.217, 'duration': 8.568}, {'end': 24849.732, 'text': 'number seven catch people early in their buying stage before they have decided to buy using your seo again.', 'start': 24841.785, 'duration': 7.947}], 'summary': 'Content marketing should focus on helping rather than pushing. test ads after conversions and target early buying stage with seo.', 'duration': 29.757, 'max_score': 24819.975, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA24819975.jpg'}, {'end': 24937.871, 'src': 'embed', 'start': 24912.56, 'weight': 0, 'content': [{'end': 24924.145, 'text': 'Number five you need to create email lists using forms and social media so that you can target them later again whenever you write a new blog with your affiliate links in those.', 'start': 24912.56, 'duration': 11.585}, {'end': 24928.587, 'text': 'Moving on, you need to start promoting the right products.', 'start': 24925.025, 'duration': 3.562}, {'end': 24934.149, 'text': "Again, we're just going to keep one example as I've already talked about it multiple times.", 'start': 24929.407, 'duration': 4.742}, {'end': 24937.871, 'text': 'You need to search and find the products that fits your niche.', 'start': 24934.569, 'duration': 3.302}], 'summary': 'Create email lists from forms and social media to target for blog promotions with affiliate links. also, promote niche-specific products.', 'duration': 25.311, 'max_score': 24912.56, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA24912560.jpg'}, {'end': 24996.294, 'src': 'embed', 'start': 24965.852, 'weight': 1, 'content': [{'end': 24966.452, 'text': 'Now, number two.', 'start': 24965.852, 'duration': 0.6}, {'end': 24972.117, 'text': 'Keep the product portfolio small enough to stay on top of the updates and the changes.', 'start': 24966.909, 'duration': 5.208}, {'end': 24981.39, 'text': 'Now when I say product portfolio, that means again the products which are fitting in your niche and you need to keep them there.', 'start': 24972.697, 'duration': 8.693}, {'end': 24987.468, 'text': 'So that you can keep on regularly make changes on it until unless you have a really large team.', 'start': 24982.284, 'duration': 5.184}, {'end': 24991.731, 'text': 'Now, number three, never keep all of your eggs in one basket.', 'start': 24988.028, 'duration': 3.703}, {'end': 24996.294, 'text': "Now, when I say that, that means don't just join one affiliate program.", 'start': 24992.431, 'duration': 3.863}], 'summary': 'Keep product portfolio small, avoid relying on one affiliate program.', 'duration': 30.442, 'max_score': 24965.852, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA24965852.jpg'}, {'end': 25736.211, 'src': 'embed', 'start': 25708.942, 'weight': 7, 'content': [{'end': 25713.564, 'text': 'But email also plays a very important role, especially if you want to test a campaign,', 'start': 25708.942, 'duration': 4.622}, {'end': 25718.225, 'text': 'you want to reach out to a set of targeted audience and you want some response.', 'start': 25713.564, 'duration': 4.661}, {'end': 25723.427, 'text': 'So you can share your campaign, you can include a feedback form into it and get some thoughts.', 'start': 25718.505, 'duration': 4.922}, {'end': 25727.728, 'text': "Or if you want to see, let's say you just want to promote your teaser.", 'start': 25724.947, 'duration': 2.781}, {'end': 25736.211, 'text': 'So again, even if you have a teaser on YouTube or any other tool, you can share those things on email and see the response from the customer.', 'start': 25728.048, 'duration': 8.163}], 'summary': 'Email is crucial for testing campaigns and reaching targeted audience, and can be used to gather feedback and measure customer response.', 'duration': 27.269, 'max_score': 25708.942, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA25708942.jpg'}], 'start': 23506.969, 'title': 'Affiliate marketing dynamics', 'summary': 'Delves into affiliate marketing processes, benefits, strategies, basics, and setting up, emphasizing key terminologies and the process of setting up a successful affiliate network. it highlights the importance of affiliate marketing for e-commerce players and outlines the potential of email marketing in combating fraud and driving sales.', 'chapters': [{'end': 23708.171, 'start': 23506.969, 'title': 'Affiliate marketing process and terminologies', 'summary': 'Discusses how kardekho.com earns money through affiliate marketing, explaining the process of lead generation and commission earning, and the importance of affiliate marketing for e-commerce players.', 'duration': 201.202, 'highlights': ['Kardekho.com earns money through affiliate marketing by receiving commission for leads and sales, making it a key aspect of their revenue. Kardekho.com earns commission for leads and sales, demonstrating the significance of affiliate marketing in their revenue generation.', 'The process of affiliate marketing involves the seller striking a deal with Kardekho.com, placing offers on the website, and sending leads to the nearest seller, leading to potential sales and commission earning. The process involves the seller striking a deal, placing offers, and sending leads, ultimately resulting in potential sales and commission earnings.', 'Affiliate marketing is crucial for large e-commerce players as it helps in targeting non-commercial early stage search traffic, addressing the lack of organic traffic and engaging content. Affiliate marketing is important for e-commerce players to target non-commercial early stage search traffic, addressing the lack of organic traffic and engaging content.']}, {'end': 24099.238, 'start': 23708.171, 'title': 'Affiliate marketing benefits and strategies', 'summary': 'Discusses the benefits of affiliate marketing for merchants, affiliates, and the strategies employed, highlighting that affiliates can provide market access, branding, and backlinks, while merchants gain extra traffic and brand building without upfront costs, as well as the ability to offer custom deals to promote sales.', 'duration': 391.067, 'highlights': ['Affiliates provide market access, branding, and backlinks, while merchants gain extra traffic and brand building without upfront costs. Affiliates can provide market access, branding, and backlinks, while merchants gain extra traffic and brand building without upfront costs.', 'Merchants benefit from affiliate marketing by gaining extra traffic and brand building without upfront costs, as well as the ability to offer custom deals to promote sales. Merchants benefit from affiliate marketing by gaining extra traffic and brand building without upfront costs, as well as the ability to offer custom deals to promote sales.', 'Affiliates can monetize their traffic and have better control over what visitors see and buy, making it more profitable than running ads. Affiliates can monetize their traffic and have better control over what visitors see and buy, making it more profitable than running ads.', 'Affiliate websites include review comparison, loyalty and reward, and coupon websites, as well as large media websites. Affiliate websites include review comparison, loyalty and reward, and coupon websites, as well as large media websites.']}, {'end': 24664.11, 'start': 24099.919, 'title': 'Affiliate marketing: basics and terminologies', 'summary': 'Discusses the dynamics of affiliate marketing, highlighting the role of customers as drivers, the functioning of affiliate networks, key terminologies, and the process of setting up an affiliate network', 'duration': 564.191, 'highlights': ['The role of customers as drivers of affiliate marketing is emphasized, where the affiliate receives a cut when a consumer buys a product or service, leading to shared profits between the affiliate and the merchant.', 'The detailed terminologies of affiliate marketing, such as fee structure, link views, clicks, average order value, earning per click, and total number of clicks generated by an affiliate in a given period, are explained to provide a comprehensive understanding of the key metrics involved.', 'The process of setting up an affiliate network is outlined, covering the necessary requirements for merchants, including having a product to sell, an affiliate platform, a compelling product description, creatives, and a sales pitch to attract affiliates.', 'The functioning of affiliate networks, acting as intermediaries between merchants and affiliates, and the examples of affiliate programs like Amazon Associates, eBay Partner Network, Shopify, and Flipkart, are presented to illustrate the practical application of affiliate marketing.', 'The various pricing models in affiliate marketing, such as pay per sale, pay-per-click, pay-per-lead, and pay-per-performance, are described to offer insights into the different approaches for compensating affiliates based on their contributions.']}, {'end': 25189.306, 'start': 24664.871, 'title': 'Setting up and succeeding in affiliate marketing', 'summary': 'Outlines the process of setting up a merchant account on shareasale, becoming an affiliate, and succeeding in affiliate marketing, including key steps such as obtaining merchant approval, driving website traffic, leveraging social media, targeting specific products, and ensuring a diverse portfolio of affiliate programs.', 'duration': 524.435, 'highlights': ['The most important step to become an affiliate is obtaining merchant approval, which is based on factors such as social media following, website security, and mobile optimization.', 'To succeed in affiliate marketing, it is crucial to drive website traffic through niche-focused content, leverage social media and referral links, and join forums for product promotion.', 'SEO and engagement are key in affiliate marketing, involving strategies such as targeting informational searches, using long-tail keywords, creating in-depth content, and building email lists.', 'Success in affiliate marketing also entails promoting the right products within a specific niche, prioritizing high-selling products, and diversifying across multiple affiliate programs.', 'To set up an affiliate account on ShareASale, one needs to visit the website, create an account, and await the review process, while for Amazon Associates, one must follow specific guidelines for website criteria and obtain a minimum number of valid sales within a specified time frame.']}, {'end': 25821.366, 'start': 25189.986, 'title': 'Email marketing and affiliate fraud', 'summary': 'Discusses the potential of affiliate marketing and the various frauds associated with it, along with emphasizing the significance of email marketing, its engagement potential, and its role in sales and service, as well as the industries where email is most impactful.', 'duration': 631.38, 'highlights': ['Email has three times more customers than Facebook and Twitter, and its engagement is higher, making it significant for business and marketing strategies. Email has three times more customers than Facebook and Twitter, and its engagement is higher, making it significant for business and marketing strategies.', 'Email marketing adds value to sales and service by nurturing leads and providing cost-effective communication in scenarios such as insurance policy issuance. Email marketing adds value to sales and service by nurturing leads and providing cost-effective communication in scenarios such as insurance policy issuance.', 'Finance and insurance industries heavily rely on email for sales and service, given their high margins and large marketing budgets. Finance and insurance industries heavily rely on email for sales and service, given their high margins and large marketing budgets.', 'Affiliate marketing involves potential earnings through fees, bounties, and clicks, but also poses risks such as fake conversions, content duplication, cookie stuffing, load time fraud, and typo frauds. Affiliate marketing involves potential earnings through fees, bounties, and clicks, but also poses risks such as fake conversions, content duplication, cookie stuffing, load time fraud, and typo frauds.']}], 'duration': 2314.397, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA23506969.jpg', 'highlights': ['Affiliate marketing is crucial for large e-commerce players as it helps in targeting non-commercial early stage search traffic, addressing the lack of organic traffic and engaging content.', 'Affiliates can monetize their traffic and have better control over what visitors see and buy, making it more profitable than running ads.', 'The role of customers as drivers of affiliate marketing is emphasized, where the affiliate receives a cut when a consumer buys a product or service, leading to shared profits between the affiliate and the merchant.', 'The process of setting up an affiliate network is outlined, covering the necessary requirements for merchants, including having a product to sell, an affiliate platform, a compelling product description, creatives, and a sales pitch to attract affiliates.', 'To succeed in affiliate marketing, it is crucial to drive website traffic through niche-focused content, leverage social media and referral links, and join forums for product promotion.', 'Email has three times more customers than Facebook and Twitter, and its engagement is higher, making it significant for business and marketing strategies.', 'Email marketing adds value to sales and service by nurturing leads and providing cost-effective communication in scenarios such as insurance policy issuance.', 'Finance and insurance industries heavily rely on email for sales and service, given their high margins and large marketing budgets.']}, {'end': 27978.174, 'segs': [{'end': 26005.69, 'src': 'embed', 'start': 25980.157, 'weight': 1, 'content': [{'end': 25986.54, 'text': 'that is, that is for sure, because you are mailing them to your customers with your, with their addresses and phone numbers, etc.', 'start': 25980.157, 'duration': 6.383}, {'end': 25996.326, 'text': 'but you have no view if the mail has been delivered or has been read by the receiver, whether it has reached the mailbox,', 'start': 25986.54, 'duration': 9.786}, {'end': 26003.489, 'text': 'it is just lying in the mailbox or it has just found the dustbin as it reached the customer.', 'start': 25996.326, 'duration': 7.163}, {'end': 26004.45, 'text': 'it has opened or not?', 'start': 26003.489, 'duration': 0.961}, {'end': 26005.69, 'text': 'no idea.', 'start': 26004.45, 'duration': 1.24}], 'summary': 'Inability to track mailed documents leads to uncertainty for businesses and customers.', 'duration': 25.533, 'max_score': 25980.157, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA25980157.jpg'}, {'end': 26139.578, 'src': 'embed', 'start': 26114.232, 'weight': 0, 'content': [{'end': 26120.914, 'text': "so now let's do the bigger comparison email marketing versus social media marketing and purely numbers.", 'start': 26114.232, 'duration': 6.682}, {'end': 26129.436, 'text': 'so we have discussed some theoretical things about what, how email can be more efficient than social media marketing.', 'start': 26120.914, 'duration': 8.522}, {'end': 26136.777, 'text': "in theory we have discussed, but now let's get on some numbers and see what exactly is happening in different mediums.", 'start': 26129.436, 'duration': 7.341}, {'end': 26139.578, 'text': 'so CTR is a click through rate.', 'start': 26136.777, 'duration': 2.801}], 'summary': 'Comparing email marketing to social media marketing using ctr and other quantitative data.', 'duration': 25.346, 'max_score': 26114.232, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA26114232.jpg'}, {'end': 26329.582, 'src': 'embed', 'start': 26297.387, 'weight': 3, 'content': [{'end': 26299.687, 'text': 'so basically there is a user intent.', 'start': 26297.387, 'duration': 2.3}, {'end': 26307.228, 'text': "let's say I want to buy shoes, I will type buy shoes and then I will get to see two ads on the top and then the organic results.", 'start': 26299.687, 'duration': 7.541}, {'end': 26311.309, 'text': 'so the top two ads are based on my query.', 'start': 26307.228, 'duration': 4.081}, {'end': 26314.37, 'text': 'so I have typed buy shoes.', 'start': 26311.309, 'duration': 3.061}, {'end': 26316.43, 'text': 'so those ads will talk about shoes.', 'start': 26314.37, 'duration': 2.06}, {'end': 26320.911, 'text': 'they will not talk about bags or shirts or jeans, etc.', 'start': 26316.43, 'duration': 4.481}, {'end': 26329.582, 'text': 'so there is a user intent which, in turns, if you give the right kind of ad to a user, he will click on it and may be what he wants, he will get it.', 'start': 26320.911, 'duration': 8.671}], 'summary': 'User intent drives ad relevance, leading to higher click-through rates and better user satisfaction.', 'duration': 32.195, 'max_score': 26297.387, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA26297387.jpg'}, {'end': 26808.985, 'src': 'embed', 'start': 26781.405, 'weight': 2, 'content': [{'end': 26798.737, 'text': 'but you should be in touch with the customer so that when the customer is finally in the decision making mode and you never know when the customer can be in a decision making mode and you cannot afford to go off the hook when that particular thing is happening.', 'start': 26781.405, 'duration': 17.332}, {'end': 26808.985, 'text': 'So we discussed about how you set up a meeting, how you nurture a lead etc.', 'start': 26801.499, 'duration': 7.486}], 'summary': 'Stay in touch with customers to be ready for decision-making moments.', 'duration': 27.58, 'max_score': 26781.405, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA26781405.jpg'}], 'start': 25821.366, 'title': 'Email and social media marketing insights', 'summary': "Provides insights into the effectiveness of email marketing, highlighting its significant usage, measurability, and comparison with social media, revealing email's superior performance with a ctr of 5.2% and a conversion rate of 4.25%. it also discusses social media engagement, customer conversion, and integrated digital marketing campaigns, emphasizing the benefits, challenges, and successful case studies of nike and microsoft.", 'chapters': [{'end': 26114.232, 'start': 25821.366, 'title': 'Email marketing insights & comparisons', 'summary': 'Provides insights into the effectiveness of email marketing, highlighting its significant usage in various industries and its powerful measurability compared to traditional advertising mediums, with email traffic being 100 times that of search engines and consuming minimal bandwidth, and the ability to track recipient interaction and preferences, making it a valuable tool for targeted marketing strategies.', 'duration': 292.866, 'highlights': ['Email traffic is 100 times that of search engines, showcasing its significant usage and impact in comparison to other online mediums.', 'Email consumes only a small fraction of the bandwidth consumed by web pages globally, emphasizing its efficiency and minimal resource usage.', 'Email marketing allows tracking recipient interaction and preferences, enabling targeted marketing strategies based on customer behavior and interests.', 'Television and direct mail have limitations in measuring audience reach and recipient engagement, highlighting the drawbacks of traditional advertising mediums in comparison to email marketing.', 'Telecom industry uses almost 12.10% of the total advertising, positioning it as a significant player in the advertising industry, followed by healthcare, entertainment, and retail.']}, {'end': 26423.414, 'start': 26114.232, 'title': 'Email vs social media comparison', 'summary': 'Compares the performance of email marketing and social media marketing in terms of click-through rate (ctr) and conversion rate, revealing that email outperforms social media with a ctr of 5.2% and a conversion rate of 4.25% while also discussing the different purposes of twitter and facebook.', 'duration': 309.182, 'highlights': ["Email marketing has a significantly higher average CTR of around 5.2% compared to social media platforms like Facebook with 1.49% and Twitter with 1.64%. The comparison of click-through rates (CTR) between email marketing and social media platforms shows that email outperforms with a significantly higher average CTR of around 5.2% compared to Facebook's 1.49% and Twitter's 1.64%.", 'Email marketing boasts the highest conversion rate of 4.25% compared to social media with a lower conversion rate due to more engagement rather than conversions. In terms of conversion rates, email marketing demonstrates the highest rate of 4.25% compared to social media, which focuses more on engagement rather than conversions.', "The chapter also discusses the different purposes of Twitter and Facebook, emphasizing the use of Twitter to follow and hear from interesting figures and channels. The chapter delves into the distinct purposes of Twitter and Facebook, highlighting Twitter's use as a platform to follow and hear from interesting figures and channels such as political leaders, actors, and sports stars."]}, {'end': 27058.305, 'start': 26424.094, 'title': 'Social media engagement and customer conversion', 'summary': 'Discusses how brands use twitter and facebook for customer engagement, the role of email in customer communication, and strategies for lead conversion, including the impact of nurturing leads through email on sales.', 'duration': 634.211, 'highlights': ['Twitter is used as a grievance mechanism for brands, requiring quick responses to customer queries to maintain a positive image, and also for running contests to engage users. Twitter serves as a grievance mechanism for brands, requiring quick responses to customer queries to maintain a positive image, and is also used for running contests to engage users.', 'Facebook ads are used to attract user attention based on user behavior and interests, with the aim of communicating with customers rather than solely focusing on driving immediate purchases. Facebook ads are used to attract user attention based on user behavior and interests, with the aim of communicating with customers rather than solely focusing on driving immediate purchases.', 'Email is described as a more transactional medium facilitating one-on-one conversations with the brand, with a focus on providing relevant information to customers and nurturing leads through personalized communication. Email is described as a more transactional medium facilitating one-on-one conversations with the brand, with a focus on providing relevant information to customers and nurturing leads through personalized communication.', 'Nurturing leads through emails results in 40% more sales compared to non-nurtured leads, emphasizing the importance of sustained communication in lead conversion. Nurturing leads through emails results in 40% more sales compared to non-nurtured leads, emphasizing the importance of sustained communication in lead conversion.', 'Documented customer communication and data profiling enable targeted outreach to similar customers, significantly impacting sales and constituting a part of big data analytics. Documented customer communication and data profiling enable targeted outreach to similar customers, significantly impacting sales and constituting a part of big data analytics.']}, {'end': 27465.161, 'start': 27058.985, 'title': 'Integrated digital marketing campaigns', 'summary': 'Discusses the definitions, needs, benefits, and challenges of integrated digital marketing campaigns, emphasizing the importance of engaging consumers through various touch points and consistent communication, leading to higher conversion rates and customer engagement.', 'duration': 406.176, 'highlights': ['Integrated digital marketing campaigns combine several marketing channels to promote a consistent message to the target audience, such as SEO, SEM, email marketing, affiliate marketing, and social media marketing. The chapter emphasizes the combination of various marketing channels in integrated digital marketing campaigns, illustrating the inclusion of SEO, SEM, email marketing, affiliate marketing, and social media marketing.', 'The need for integrated digital marketing campaigns is driven by customers requiring multiple touch points before making a purchase, continuous search for fresh content, and diverse online traffic sources. The need for integrated digital marketing campaigns is driven by customers requiring multiple touch points before making a purchase, continuous search for fresh content, and diverse online traffic sources, which influences their purchase decisions and engagement.', 'Integrated digital marketing campaigns generate higher conversion rates and increased customer spending, as they engage customers through various touch points and enhance brand strength through consistent communication and diverse traffic sources. Integrated digital marketing campaigns generate higher conversion rates and increased customer spending by engaging customers through various touch points, enhancing brand strength through consistent communication, and utilizing diverse traffic sources.', 'Challenges in integrated digital marketing campaigns include selecting the right channels and tactics, defining the flow of campaign launches, ensuring consistent communication, and tailoring communication for each medium. Challenges in integrated digital marketing campaigns include selecting the right channels and tactics, defining the flow of campaign launches, ensuring consistent communication, and tailoring communication for each medium, which are crucial for effective campaign management.']}, {'end': 27978.174, 'start': 27465.161, 'title': 'Integrated digital marketing campaigns', 'summary': 'Discusses the successful integrated digital marketing campaigns of nike and microsoft, highlighting the channels used, engagement metrics, and steps to create an integrated digital marketing strategy.', 'duration': 513.013, 'highlights': ["Nike's Breaking2 campaign garnered 87% positive comments, 584,000 social media mentions, 2 trillion impressions, and drew congratulations from Adidas, showcasing the success of integrated marketing. The Breaking2 campaign by Nike achieved significant success with 87% positive comments, 584,000 social media mentions, 2 trillion impressions, and even received congratulations from Adidas, highlighting the effectiveness of integrated marketing.", "Microsoft's integrated marketing approach with Carlsberg utilized microblogs on Twitter, press releases in Financial Times, and video promotions across Facebook and YouTube, exemplifying the multichannel strategy for promoting AI offerings. Microsoft's collaboration with Carlsberg for AI promotion utilized various channels including microblogs on Twitter, press releases in Financial Times, and video promotions on Facebook and YouTube, demonstrating a comprehensive multichannel strategy for promoting AI offerings.", 'Steps to create an integrated digital marketing strategy include knowing the target audience, designing clear and consistent content, investing only in channels with clear roles, tailoring content for each channel, planning the campaign flow, and ensuring marketing teams work in sync. The steps for creating an integrated digital marketing strategy involve understanding the target audience, designing consistent content, investing in relevant channels, tailoring content, planning the campaign flow, and ensuring coordination among marketing teams.']}], 'duration': 2156.808, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA25821366.jpg', 'highlights': ['Email traffic is 100 times that of search engines, showcasing its significant usage and impact in comparison to other online mediums.', 'Email marketing boasts the highest conversion rate of 4.25% compared to social media, which focuses more on engagement rather than conversions.', 'Integrated digital marketing campaigns generate higher conversion rates and increased customer spending by engaging customers through various touch points, enhancing brand strength through consistent communication, and utilizing diverse traffic sources.', 'The Breaking2 campaign by Nike achieved significant success with 87% positive comments, 584,000 social media mentions, 2 trillion impressions, and even received congratulations from Adidas, highlighting the effectiveness of integrated marketing.']}, {'end': 29366.478, 'segs': [{'end': 28118.686, 'src': 'embed', 'start': 28089.012, 'weight': 8, 'content': [{'end': 28091.613, 'text': 'Now the channels used, obviously it was LinkedIn.', 'start': 28089.012, 'duration': 2.601}, {'end': 28094.275, 'text': 'Then we had videos as well.', 'start': 28092.333, 'duration': 1.942}, {'end': 28096.517, 'text': 'And there was a lot of digital display as well.', 'start': 28094.415, 'duration': 2.102}, {'end': 28106.426, 'text': 'Now in it together, it featured people from professions such as musician, martial arts, culinary arts, bankers, teachers, entrepreneurs, and more.', 'start': 28097.217, 'duration': 9.209}, {'end': 28113.542, 'text': 'The campaign featured the real stories of real members across career stages and how they are adapting,', 'start': 28106.977, 'duration': 6.565}, {'end': 28118.686, 'text': 'innovating and learning on their networks to push forward in this new world of work.', 'start': 28113.542, 'duration': 5.144}], 'summary': 'Linkedin, videos, digital display used for campaign featuring diverse professionals adapting and learning in new world of work.', 'duration': 29.674, 'max_score': 28089.012, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA28089012.jpg'}, {'end': 28246.6, 'src': 'embed', 'start': 28214.904, 'weight': 9, 'content': [{'end': 28220.447, 'text': 'saying that this is how much actually I used my Spotify membership or the free trial whatever.', 'start': 28214.904, 'duration': 5.543}, {'end': 28223.929, 'text': 'So channels used was a personalized music playlist.', 'start': 28221.047, 'duration': 2.882}, {'end': 28225.189, 'text': 'So what they did?', 'start': 28224.529, 'duration': 0.66}, {'end': 28229.191, 'text': 'because they already knew about the browsing habits on Spotify.', 'start': 28225.189, 'duration': 4.002}, {'end': 28233.833, 'text': 'they engaged with subscribers and gained their interest through data of their personal listening habits.', 'start': 28229.191, 'duration': 4.642}, {'end': 28236.915, 'text': 'Number two was that they were customized emails.', 'start': 28234.474, 'duration': 2.441}, {'end': 28246.6, 'text': "Subscribers received a personalized email with listening data from 2018 and a CTA to access the Spotify's data-driven microsite.", 'start': 28237.615, 'duration': 8.985}], 'summary': 'Spotify used personalized music playlists and customized emails to engage subscribers, leveraging listening data from 2018 and a data-driven microsite.', 'duration': 31.696, 'max_score': 28214.904, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA28214904.jpg'}, {'end': 28488.343, 'src': 'embed', 'start': 28461.915, 'weight': 16, 'content': [{'end': 28468.618, 'text': 'The results were the integrated marketing efforts created a huge buzz and contributed to nearly a quarter of the taco sales.', 'start': 28461.915, 'duration': 6.703}, {'end': 28477.262, 'text': 'The short video ad featuring senior citizens grabbed a lot of attention on social media and drove a lot of traffic towards the brand.', 'start': 28469.278, 'duration': 7.984}, {'end': 28479.262, 'text': 'They reported an 8% increase in sales.', 'start': 28477.282, 'duration': 1.98}, {'end': 28488.343, 'text': 'What exactly is data-driven marketing?', 'start': 28486.581, 'duration': 1.762}], 'summary': 'Integrated marketing efforts drove 25% of taco sales, 8% increase in overall sales.', 'duration': 26.428, 'max_score': 28461.915, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA28461915.jpg'}, {'end': 28700.592, 'src': 'embed', 'start': 28668.69, 'weight': 3, 'content': [{'end': 28673.114, 'text': 'CRMs enable direct mailing and therefore direct marketing campaigns.', 'start': 28668.69, 'duration': 4.424}, {'end': 28682.981, 'text': 'Batches of customers may receive different types of messages based on whether the marketer thought the segment was good fit and what the customer cares about.', 'start': 28673.934, 'duration': 9.047}, {'end': 28689.885, 'text': 'The CRM gained new prominence in digital marketing with Salesforce innovation to bring it to the cloud.', 'start': 28683.661, 'duration': 6.224}, {'end': 28693.807, 'text': 'This in turn started the age of sales and marketing automation.', 'start': 28690.425, 'duration': 3.382}, {'end': 28700.592, 'text': 'Digital data-driven marketing came out of the CRM gave birth to new category marketing automation software.', 'start': 28694.548, 'duration': 6.044}], 'summary': "Crms enable direct marketing, salesforce's innovation brought crm to the cloud, sparking the age of sales and marketing automation.", 'duration': 31.902, 'max_score': 28668.69, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA28668690.jpg'}, {'end': 29006.55, 'src': 'embed', 'start': 28942.185, 'weight': 0, 'content': [{'end': 28949.86, 'text': 'Instead, It means knowing what we know about the targeted person who may belong in larger audience segments of shared characteristics.', 'start': 28942.185, 'duration': 7.675}, {'end': 28952.361, 'text': 'What would we do differently in the creative?', 'start': 28950.52, 'duration': 1.841}, {'end': 28959.685, 'text': 'But data-driven marketing does mean creative needs to be personalized based on some data attributes of the viewer.', 'start': 28953.142, 'duration': 6.543}, {'end': 28964.368, 'text': 'This may be a large shift in mindset of some agencies and advertisers.', 'start': 28960.326, 'duration': 4.042}, {'end': 28968.951, 'text': 'Now we will move ahead and understand how to approach data-driven marketing.', 'start': 28965.509, 'duration': 3.442}, {'end': 28976.143, 'text': "Whether you're getting started or looking to improvise your existing marketing strategy, there are certain elements that you should be considering.", 'start': 28969.761, 'duration': 6.382}, {'end': 28978.264, 'text': 'These include the following four stages.', 'start': 28976.624, 'duration': 1.64}, {'end': 28984.927, 'text': 'Automate and integrate, collaboration across teams, monitor industry changes, continued measurement.', 'start': 28978.905, 'duration': 6.022}, {'end': 28987.388, 'text': 'Now we will understand each one of them.', 'start': 28985.507, 'duration': 1.881}, {'end': 28990.009, 'text': 'Firstly, automate and integrate.', 'start': 28988.148, 'duration': 1.861}, {'end': 28995.785, 'text': 'Integrating new tools and technology into your marketing strategy can be overwhelming at times.', 'start': 28990.822, 'duration': 4.963}, {'end': 29003.148, 'text': 'By creating an automated process that still allows for presentation, you will stay true to your objectives and avoid complicating results.', 'start': 28996.425, 'duration': 6.723}, {'end': 29006.55, 'text': 'Followed by that, you have collaboration across teams.', 'start': 29003.789, 'duration': 2.761}], 'summary': 'Data-driven marketing requires personalized creative for targeted audience segments. key stages: automate, integrate, collaborate, monitor, measure.', 'duration': 64.365, 'max_score': 28942.185, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA28942185.jpg'}], 'start': 27978.794, 'title': 'Data-driven marketing strategies', 'summary': "Emphasizes the importance of tracking integrated marketing campaigns, successful campaigns by linkedin and levi's, uber and taco bell marketing impact, integration of creative and data in media channels, and the importance of data-driven marketing strategies including retargeting, dynamic advertising, ai adoption, and privacy concerns.", 'chapters': [{'end': 28063.87, 'start': 27978.794, 'title': 'Tracking integrated marketing campaigns', 'summary': 'Discusses the importance of tracking campaigns in integrated marketing, emphasizing the key metrics to track for website, social media, email, and search/display ads, such as site visits, engagement, open rate, ctr, and conversion rate.', 'duration': 85.076, 'highlights': ['It is vital to utilize proper analytics and attribution methods to understand how conversions and results are achieved in an integrated marketing campaign, covering website, social media, email, and search/display ads.', 'Key metrics to track include website site visits, traffic by source or channels, number of new visitors versus return visitors, bounce rate, exit rate, interactions per visit, likes, comments, shares, clicks, impressions, reach, conversions, sends, open rate, CTR, conversion rate, bounce rate, number of unsubscribers, and revenue per email sent.', 'Understanding and tracking metrics like impressions, reach, cost, engagement rate, CTR, CPC, and conversion rate is essential for search and display ads in an integrated digital marketing campaign.']}, {'end': 28290.637, 'start': 28064.44, 'title': "Linkedin & levi's campaigns", 'summary': "Discusses successful marketing campaigns by linkedin and levi's, highlighting a diverse audience engagement and substantial impact on voter registration and consumer behavior, with results such as 60% user involvement and 3 billion streams.", 'duration': 226.197, 'highlights': ["LinkedIn's 'In It Together' campaign aimed to break stereotypes and connect with a global audience, featuring diverse professionals and authentic documentary-style videos, resulting in a substantial impact on the community in finding a job. Diverse representation of professionals, authentic documentary-style videos, substantial impact on job seekers and global audience.", "Levi's 'It's Your Vote' campaign encouraged voter registration and voting through various channels, achieving results such as 60% user involvement and 75% action after seeing Instagram posts, as well as 3 billion streams driven by the campaign. Encouragement of voter registration and voting, 60% user involvement, 75% action after Instagram posts, 3 billion streams.", "Spotify's '2018 Wrapped' campaign personalized 2018 listening habits for subscribers, leveraging personalized music playlists, customized emails, and a data-driven microsite, resulting in over 34 million fan visits, 400,000 artist visits, and over 5 million social shares. Personalized listening habits, engagement through music playlists and emails, over 34 million fan visits, 400,000 artist visits, over 5 million social shares."]}, {'end': 28781.033, 'start': 28296.761, 'title': 'Uber & taco bell marketing', 'summary': "Discusses uber's beyond five stars campaign, resulting in increased customer and driver attraction, and taco bell's integrated marketing approach, contributing to a quarter of sales, as well as an explanation of data-driven marketing with its benefits and influence on softwares and platforms.", 'duration': 484.272, 'highlights': ["Uber's Beyond Five Stars campaign resulted in 75 to 90 percent advertising effectiveness, attracting more customers and an extra number of drivers through the platform. The campaign images shared via Facebook accounted for 75 to 90 percent of advertising effectiveness, leading to increased customer and driver attraction.", "Taco Bell's Integrated Marketing Approach contributed to nearly a quarter of the taco sales and reported an 8% increase in sales. The integrated marketing efforts created a huge buzz, contributing to nearly a quarter of the taco sales and reported an 8% increase in sales.", 'Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. Data-driven marketing involves using customer information for optimal and targeted media buying and creative messaging, leading to more efficient media buying and targeting the right customers.']}, {'end': 29065.844, 'start': 28781.613, 'title': 'Data-driven marketing: creative, media, and automation', 'summary': 'Discusses the integration of creative and data into media channels, the rise of personalized messaging in marketing, and the key elements of a data-driven marketing strategy including automation, collaboration, industry monitoring, and continued measurement.', 'duration': 284.231, 'highlights': ["Marketers want to personalize messages based on who is seeing it and where they are seeing it, leading to a shift from intrusive rich media ads to consumer-friendly formats using message personalization. Marketers are shifting from intrusive rich media ads to more consumer-friendly formats that use message personalization based on the viewer's characteristics and location, in order to gain attention.", 'Data-driven marketing requires personalized creative based on data attributes of the viewer, marking a significant shift in mindset for agencies and advertisers. Data-driven marketing necessitates personalized creative based on the data attributes of the viewer, representing a significant mindset shift for agencies and advertisers.', 'The chapter emphasizes the importance of automation and integration, collaboration across teams, monitoring industry changes, and continued measurement as key elements of a data-driven marketing strategy. The chapter highlights the significance of automation, integration, collaboration, industry monitoring, and continued measurement as crucial elements of a data-driven marketing strategy.']}, {'end': 29366.478, 'start': 29066.484, 'title': 'Data-driven marketing strategies', 'summary': 'Discusses the importance of retargeting, dynamic advertising, optimized paid search, targeted email campaigns, challenges in data-driven marketing, ai adoption, data management platform, privacy concerns, and the role of a chief data officer in the future of marketing.', 'duration': 299.994, 'highlights': ['The chapter discusses the importance of retargeting, dynamic advertising, optimized paid search, targeted email campaigns, challenges in data-driven marketing, AI adoption, data management platform, privacy concerns, and the role of a chief data officer in the future of marketing. The summary encompasses the key points and topics covered in the transcript, providing a comprehensive overview of the chapter.', 'More than 55% of marketing leaders are currently using data management platform and an additional 35% plan to adapt one within the next two years. Data management platforms are being widely adopted, with over 55% of marketing leaders currently using them and 35% planning to implement one within the next two years.', 'In 2019, brands on average are using 15 different data sources to run their operations and campaigns, and the data usage is growing exponentially. Brands are utilizing an average of 15 different data sources, and the data usage is experiencing exponential growth, indicating the increasing importance of data in marketing strategies.', 'One third of the marketers say about difficult to meet current data regulations, like the EU GDPR, and data regulations are only going to get stricter in the future. Marketers are finding it challenging to comply with current data regulations, such as the EU GDPR, and anticipate even stricter regulations in the future, underscoring the need for robust data management and compliance measures.', "Today's consumers are increasingly empowered by technology and by government privacy regulations, making it crucial for brands to obtain permission to use consumer data for creating personalized customer experiences. Consumer empowerment and privacy regulations necessitate brands to seek permission for using consumer data, highlighting the delicate balance between personalization and privacy in data-driven marketing."]}], 'duration': 1387.684, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA27978794.jpg', 'highlights': ['The importance of tracking integrated marketing campaigns and utilizing proper analytics and attribution methods', 'Key metrics to track in an integrated marketing campaign covering website, social media, email, and search/display ads', 'Understanding and tracking metrics like impressions, reach, cost, engagement rate, CTR, CPC, and conversion rate for search and display ads', "LinkedIn's 'In It Together' campaign's substantial impact on the community in finding a job", "Levi's 'It's Your Vote' campaign achieving 60% user involvement and 75% action after seeing Instagram posts", "Spotify's '2018 Wrapped' campaign resulting in over 34 million fan visits, 400,000 artist visits, and over 5 million social shares", "Uber's Beyond Five Stars campaign resulting in 75 to 90 percent advertising effectiveness", "Taco Bell's Integrated Marketing Approach contributing to nearly a quarter of the taco sales and reporting an 8% increase in sales", 'Data-driven marketing involving using customer information for optimal and targeted media buying and creative messaging', 'Marketers shifting from intrusive rich media ads to more consumer-friendly formats using message personalization', 'Data-driven marketing necessitating personalized creative based on the data attributes of the viewer', 'The significance of automation, integration, collaboration, industry monitoring, and continued measurement as crucial elements of a data-driven marketing strategy', 'The importance of retargeting, dynamic advertising, optimized paid search, targeted email campaigns, challenges in data-driven marketing, AI adoption, data management platform, privacy concerns, and the role of a chief data officer in the future of marketing', 'Data management platforms being widely adopted, with over 55% of marketing leaders currently using them and 35% planning to implement one within the next two years', 'Brands utilizing an average of 15 different data sources, and the data usage is experiencing exponential growth', 'Marketers finding it challenging to comply with current data regulations, such as the EU GDPR, and anticipate even stricter regulations in the future', 'Consumer empowerment and privacy regulations necessitating brands to seek permission for using consumer data']}, {'end': 30762.1, 'segs': [{'end': 29973.08, 'src': 'embed', 'start': 29947.312, 'weight': 2, 'content': [{'end': 29961.278, 'text': 'micro influencers have built up specialist followings and they will not harm their relationships with their fans just for the sake of promoting a product which does not align with their values or their image.', 'start': 29947.312, 'duration': 13.966}, {'end': 29973.08, 'text': 'The requirement for the relationship between micro-influencers and brands to align with the target audience mean that influencers are often picky about with whom they work.', 'start': 29962.398, 'duration': 10.682}], 'summary': 'Micro-influencers prioritize authentic brand alignment with their values and image, being selective about brand partnerships.', 'duration': 25.768, 'max_score': 29947.312, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA29947312.jpg'}, {'end': 30082.937, 'src': 'embed', 'start': 30026.949, 'weight': 7, 'content': [{'end': 30032.83, 'text': 'the internet has actually led to fragmentation of media into many small niche areas,', 'start': 30026.949, 'duration': 5.881}, {'end': 30040.673, 'text': 'and it is these niche groups and boards that micro influencers establish themselves as genuine influencers.', 'start': 30032.83, 'duration': 7.843}, {'end': 30050.778, 'text': 'A mid-tier influencer is somebody who has followings between a micro-influencer and a micro-influencer.', 'start': 30041.716, 'duration': 9.062}, {'end': 30056.839, 'text': 'Alright, so that will be about 50,000 to about 500,000 followers.', 'start': 30051.278, 'duration': 5.561}, {'end': 30064.941, 'text': 'In addition to this, the newest influencer type to gain recognition is the nano-influencer.', 'start': 30058.839, 'duration': 6.102}, {'end': 30074.873, 'text': 'These people only have a very small number of followers, but they tend to be experts in some obscure or highly specialized field.', 'start': 30065.521, 'duration': 9.352}, {'end': 30082.937, 'text': 'You can think of a nano influencer as being, you know, the big fish in a small pound kind of person.', 'start': 30075.974, 'duration': 6.963}], 'summary': 'Internet leads to niche media areas. influencers: micro (5k-50k), mid-tier (50k-500k), nano (few).', 'duration': 55.988, 'max_score': 30026.949, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA30026949.jpg'}, {'end': 30131.277, 'src': 'embed', 'start': 30104.436, 'weight': 0, 'content': [{'end': 30111.397, 'text': 'they can be of extreme importance to firms which make highly specialized or niche products or niche services.', 'start': 30104.436, 'duration': 6.961}, {'end': 30118.739, 'text': 'For most firms, however, nano influencers lack sufficient influence to be of much use.', 'start': 30112.778, 'duration': 5.961}, {'end': 30125.3, 'text': "They may be cheap and carry tremendous sway with small number of people, but it's in small niches.", 'start': 30119.359, 'duration': 5.941}, {'end': 30131.277, 'text': 'So as a brand, you might have to work with hundreds of Dino influencers to reach a broad audience.', 'start': 30126.075, 'duration': 5.202}], 'summary': 'Nano influencers are crucial for niche products, but lack influence for most firms. brands may need hundreds of nano influencers for broader reach.', 'duration': 26.841, 'max_score': 30104.436, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA30104436.jpg'}, {'end': 30241.388, 'src': 'embed', 'start': 30216.636, 'weight': 6, 'content': [{'end': 30224.837, 'text': 'You might probably have noticed brands like Patek Philippe and the Oriental Mandarin, who use celebrities,', 'start': 30216.636, 'duration': 8.201}, {'end': 30227.398, 'text': 'movie stars et cetera to promote their product.', 'start': 30224.837, 'duration': 2.561}, {'end': 30241.388, 'text': 'At times, you might also have seen a different kind in the sense like, where brands will work with people who are already in that space.', 'start': 30228.538, 'duration': 12.85}], 'summary': 'Brands like patek philippe and the oriental mandarin use celebrities to promote products.', 'duration': 24.752, 'max_score': 30216.636, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA30216636.jpg'}, {'end': 30341.422, 'src': 'embed', 'start': 30313.262, 'weight': 1, 'content': [{'end': 30320.807, 'text': 'now, one common problem that is there with celebrities as influencers is that they lack credibility.', 'start': 30313.262, 'duration': 7.545}, {'end': 30323.008, 'text': 'they lack credibility with the target audience.', 'start': 30320.807, 'duration': 2.201}, {'end': 30328.694, 'text': 'Now, do you recollect the brand of car that Shah Rukh Khan used to endorse??', 'start': 30323.891, 'duration': 4.803}, {'end': 30331.356, 'text': 'Yeah, do you guys remember that brand?', 'start': 30329.735, 'duration': 1.621}, {'end': 30334.998, 'text': 'Yes, he used to endorse a Hyundai brand.', 'start': 30332.236, 'duration': 2.762}, {'end': 30337.059, 'text': 'Yeah, I think, yeah.', 'start': 30335.278, 'duration': 1.781}, {'end': 30341.422, 'text': 'So do you really think he rode that car in his daily life??', 'start': 30337.8, 'duration': 3.622}], 'summary': 'Celebrities as influencers lack credibility with the target audience, exemplified by shah rukh khan endorsing hyundai without using it in his daily life.', 'duration': 28.16, 'max_score': 30313.262, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA30313262.jpg'}, {'end': 30436.143, 'src': 'embed', 'start': 30409.662, 'weight': 3, 'content': [{'end': 30417.448, 'text': 'One of the developing things is that the line between traditional media and the social media is blurring.', 'start': 30409.662, 'duration': 7.786}, {'end': 30428.277, 'text': 'The best influencers at times have also built their reputation for being expert in some particular niche area online.', 'start': 30418.569, 'duration': 9.708}, {'end': 30436.143, 'text': 'Now they are similar to key opinion leaders, but usually have gained their reputation more informally through their online activity.', 'start': 30429.358, 'duration': 6.785}], 'summary': 'Traditional and social media lines blur, top influencers gain informal reputation online.', 'duration': 26.481, 'max_score': 30409.662, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA30409662.jpg'}], 'start': 29367.119, 'title': 'Influencer marketing insights', 'summary': 'Delves into the role and impact of influencers in digital marketing, emphasizing the hierarchy of influencers, growth of influencer marketing to 31.7 billion by 2025, and the significance of micro and nano influencers, along with the challenges of engaging traditional celebrities in influencer campaigns. it also discusses the credibility issue with celebrity influencers and the emergence of key opinion leaders in influencer marketing.', 'chapters': [{'end': 29552.785, 'start': 29367.119, 'title': 'Role of influencers in digital marketing', 'summary': 'Highlights the role of digital marketing influencers, emphasizing the ability to influence consumer behavior, the collaboration between brands and influencers, and the distinction between influencers and celebrity endorsers.', 'duration': 185.666, 'highlights': ['Influencer today is someone who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with the audience - emphasizing the significant impact of influencers on consumer behavior.', 'Collaboration between brands and influencers can offer more value to brands, especially through social content creators with niche audiences, who have dedicated and engaged groups of followers on different channels - showcasing the value and reach of influencer marketing.', 'The distinction between a celebrity endorser and an influencer is highlighted, with a celebrity influencer being more focused on endorsing and promoting a brand for a certain amount of money, while influencers are noted as social relationship assets that brands can collaborate with to achieve marketing objectives - clarifying the difference and purpose of influencers in comparison to celebrity endorsers.']}, {'end': 29786.323, 'start': 29553.265, 'title': 'Influencer marketing trends', 'summary': 'Discusses the largest instagram followers, the top profiles in india, the role of influencers in decision making, and the growth of influencer marketing to 31.7 billion by 2025, with a focus on mega influencers with over 1 million followers.', 'duration': 233.058, 'highlights': ['Influencer marketing is set to make about 31.7 billion by 2025. The industry is projected to grow almost three times from its current value, indicating a significant upward trend in influencer marketing.', 'Mega influencers are people with a vast number of followers on their social networks, typically more than 1 million followers on at least one social platform. The definition and examples of mega influencers are provided, highlighting their offline fame and diverse backgrounds, including movie stars, sports personalities, musicians, and reality TV stars.', 'Top influencers in India are a mix of sports persons, movie stars, and political figures like Mr. Modi. The profile of top influencers in India is outlined, reflecting a diverse representation from sports, entertainment, and politics.', 'People look up to influencers in social media for guidance in decision making. The influence of social media influencers in shaping decision-making processes is emphasized, indicating their role as trusted sources of information.']}, {'end': 30131.277, 'start': 29787.703, 'title': 'Influencer marketing insights', 'summary': 'Highlights the hierarchy of influencers, from mega influencers charging up to 1 million per post and working through agencies, to the rising importance of micro and nano influencers, who have smaller but highly engaged followings and are becoming more influential, especially among generation z.', 'duration': 343.574, 'highlights': ['Mega influencers charge up to 1 million per post and work through agencies, making them more fussy about brand partnerships and less accessible to brands, especially for smaller businesses. High cost of service, limited accessibility, fussy about brand partnerships', 'Macro influencers, with followers in the range of 500,000 to 1 million, are more accessible, useful for engaging in influencer marketing, and relatively easier for brands to find and collaborate with compared to mega influencers. More accessible, useful for influencer marketing, easier for brands to find and collaborate with', 'Micro influencers, with 10,000 to 50,000 followers, have specialist followings and prioritize alignment with brands and values, making them picky about collaborations and sometimes willing to promote a brand for free. Specialist followings, picky about collaborations, potential for free promotion', 'Nano influencers, with 1,000 to 10,000 followers, are highly specialized and influential in small niche areas, making them important for firms with highly specialized or niche products or services. Highly specialized, influential in small niche areas, important for niche products or services']}, {'end': 30313.262, 'start': 30131.797, 'title': 'Classifying and engaging influencers', 'summary': "Discusses the classification of influencers based on mass brands' preferences, type of content, and level of influence, highlighting the significance of traditional celebrities and the challenges of engaging them in influencer campaigns.", 'duration': 181.465, 'highlights': ["Influencers can be classified based on mass brands' preference for working with one mega influencer over a large number of small influencers, as well as based on type of content such as bloggers, YouTubers, podcasters, and social media influencers.", 'The original influencers in influencer marketing were celebrities, who still play a role although their importance is waning, with many high-end brands continuing to use celebrities for endorsements.', 'Engaging traditional celebrities in influencer campaigns is challenging due to their limited availability and high costs, except in cases where the celebrity already likes or uses the product, or for UN-related activities.', 'Some brands work with musicians who use their products for promotion, which is not as prevalent as celebrity endorsements but still occurs in the industry.']}, {'end': 30455.134, 'start': 30313.262, 'title': 'Influencer marketing: credibility and key opinion leaders', 'summary': "Discusses the credibility issue with celebrity influencers, the rise of key opinion leaders in influencer marketing, and the blurring line between traditional and social media, emphasizing the importance of industry experts and thought leaders. it also mentions the emergence of 'chromo influencers' in the uk.", 'duration': 141.872, 'highlights': ['The blurring line between traditional media and social media is emphasized, indicating the shift in influencer marketing dynamics towards online activity and content creation.', 'The discussion on key opinion leaders and industry experts as influencers highlights the increasing importance of credibility and expertise in influencer marketing.', "The credibility issue with celebrity influencers is exemplified using Shah Rukh Khan's endorsement of Hyundai, questioning the authenticity of their endorsements and its impact on target audience credibility.", "The mention of 'chromo influencers' in the UK suggests the emergence of new influencer categories, indicating the evolving landscape of influencer marketing."]}, {'end': 30762.1, 'start': 30455.134, 'title': 'Influencer marketing insights', 'summary': 'Explores the role and impact of influencers in marketing, including the types of content they use, payment methods, and brand collaborations, highlighting the growing significance of video content and the shift of tiktok influencers to instagram.', 'duration': 306.966, 'highlights': ['Videos are growing as the largest category of content across digital media, with a growth rate of about 30% per annum. Video content is experiencing significant growth, with an annual increase of about 30%, indicating its rising importance in digital media.', "Instagram reels, a short video format, has attracted TikTok influencers, leading to a significant movement from TikTok to Instagram. The introduction of Instagram reels has resulted in a notable migration of influencers from TikTok to Instagram, showcasing the platform's appeal to content creators.", 'Live videos of brand products have the highest ROI and maximum engagement rate on social media. Live videos of brand products are noted for their high return on investment and exceptional engagement rates on social media platforms, making them highly favored by brands.', 'Influencers can get paid through sponsored posts, images, videos, and brand campaigns, often receiving free products or collaborating on sub-brands with brands. Influencers are compensated for their work through various methods, including sponsored content and brand collaborations, such as receiving free products and participating in sub-brand promotions.', 'Influencers engage in regular posts about specialist topics on their preferred social media channels, emphasizing audience engagement and storytelling that resonates with their followers. Influencers prioritize regular posting about specialized subjects on their preferred social platforms, focusing on engaging with their audience through relatable storytelling and content.']}], 'duration': 1394.981, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA29367119.jpg', 'highlights': ['Influencer marketing projected to reach 31.7 billion by 2025, indicating significant growth trend', 'Micro influencers prioritize alignment with brands and values, potentially willing to promote a brand for free', 'Mega influencers charge up to 1 million per post, making them less accessible to smaller businesses', 'Influencers serve as trusted sources of information, influencing decision-making processes', 'Video content experiencing significant growth, with an annual increase of about 30%', 'Live videos of brand products have the highest ROI and maximum engagement rate on social media', 'The blurring line between traditional media and social media emphasizes the shift in influencer marketing dynamics', "Credibility issue with celebrity influencers exemplified using Shah Rukh Khan's endorsement of Hyundai", 'Instagram reels attracting TikTok influencers, leading to a significant migration from TikTok to Instagram']}, {'end': 32241.507, 'segs': [{'end': 30876.49, 'src': 'embed', 'start': 30796.622, 'weight': 1, 'content': [{'end': 30798.663, 'text': 'It can also be based on fees, of course.', 'start': 30796.622, 'duration': 2.041}, {'end': 30803.645, 'text': 'Fees can be your good old transfer it to my bank kind of a thing.', 'start': 30799.563, 'duration': 4.082}, {'end': 30807.481, 'text': 'or it can even be payments to patreon account.', 'start': 30804.298, 'duration': 3.183}, {'end': 30809.222, 'text': "i don't know if you have heard of patreon.", 'start': 30807.481, 'duration': 1.741}, {'end': 30810.463, 'text': 'patreon is a website.', 'start': 30809.222, 'duration': 1.241}, {'end': 30817.689, 'text': 'patreon.com is a website which actually helps creators and fans come together on one particular platform,', 'start': 30810.463, 'duration': 7.226}, {'end': 30823.654, 'text': 'so you can pay and you can see some of the very exclusive content that would have got created.', 'start': 30817.689, 'duration': 5.965}, {'end': 30832.562, 'text': 'it can also be in fees, can also be in terms of payments to a charity that an influencer supports or likes or works with.', 'start': 30823.654, 'duration': 8.908}, {'end': 30837.281, 'text': 'Payments can also be in terms of revenue share arrangement.', 'start': 30833.24, 'duration': 4.041}, {'end': 30843.222, 'text': 'If you would have followed NatGeo, you would see that a lot of photographers actually collaborate with NatGeo.', 'start': 30837.941, 'duration': 5.281}, {'end': 30849.343, 'text': 'And maybe whenever you make a sale in terms of a photograph or a video,', 'start': 30844.182, 'duration': 5.161}, {'end': 30855.605, 'text': 'there can be a rev share which can be planned between the brand and the influencer.', 'start': 30849.343, 'duration': 6.262}, {'end': 30867.188, 'text': 'Now, talking about the rates, the hard cash kind of a thing, An influencer who has over 500,000 followers.', 'start': 30857.145, 'duration': 10.043}, {'end': 30872.849, 'text': 'The rate per post on Instagram can be around 7 lakh per post.', 'start': 30868.068, 'duration': 4.781}, {'end': 30876.49, 'text': "That's a decent good amount of money actually.", 'start': 30872.889, 'duration': 3.601}], 'summary': 'Influencer payments can include fees, charity support, and revenue share. top influencers can earn 7 lakh per instagram post.', 'duration': 79.868, 'max_score': 30796.622, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA30796622.jpg'}, {'end': 30930.696, 'src': 'embed', 'start': 30906.279, 'weight': 6, 'content': [{'end': 30912.984, 'text': "Basically, it's an indication of how important influencer marketing is beginning to look for brands.", 'start': 30906.279, 'duration': 6.705}, {'end': 30919.489, 'text': 'Now, we talked about in the previous slide, we talked about influencers with over 500,000 followers.', 'start': 30914.685, 'duration': 4.804}, {'end': 30924.432, 'text': "So, do you remember what's the term for this influencer?", 'start': 30921.249, 'duration': 3.183}, {'end': 30929.476, 'text': 'What do we call this kind of influencers who have more than 500,000 followers?', 'start': 30925.252, 'duration': 4.224}, {'end': 30930.696, 'text': 'This is the pop quiz.', 'start': 30929.556, 'duration': 1.14}], 'summary': 'Influencer marketing is increasingly crucial for brands, focusing on influencers with over 500,000 followers.', 'duration': 24.417, 'max_score': 30906.279, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA30906279.jpg'}, {'end': 31093.403, 'src': 'embed', 'start': 31061.05, 'weight': 2, 'content': [{'end': 31062.231, 'text': 'How will you get going?', 'start': 31061.05, 'duration': 1.181}, {'end': 31070.613, 'text': 'So step one is often about having a strategy.', 'start': 31066.134, 'duration': 4.479}, {'end': 31078.617, 'text': 'your influencer strategy should align with your social media strategy, which in turn should align with your digital marketing,', 'start': 31070.613, 'duration': 8.004}, {'end': 31083.799, 'text': 'your overall marketing and your entire business strategy.', 'start': 31078.617, 'duration': 5.182}, {'end': 31086.78, 'text': 'step two is plan your budget.', 'start': 31083.799, 'duration': 2.981}, {'end': 31093.403, 'text': 'plan how much you are going to spend on your traditional marketing channels and your online marketing channels,', 'start': 31086.78, 'duration': 6.623}], 'summary': 'Align influencer strategy with overall marketing to maximize impact.', 'duration': 32.353, 'max_score': 31061.05, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA31061050.jpg'}, {'end': 31648.036, 'src': 'embed', 'start': 31620.225, 'weight': 3, 'content': [{'end': 31627.668, 'text': 'This includes looking out for the best days and times when to distribute content for each of the most popular social media networks.', 'start': 31620.225, 'duration': 7.443}, {'end': 31632.009, 'text': 'Preferably, stick to one theme per social media channel.', 'start': 31628.508, 'duration': 3.501}, {'end': 31638.751, 'text': 'More importantly, it helps you to categorize the different types of content you publish and helps you keep organized.', 'start': 31632.809, 'duration': 5.942}, {'end': 31641.312, 'text': 'Customize your messages.', 'start': 31640.112, 'duration': 1.2}, {'end': 31648.036, 'text': 'If your channels are Instagram and YouTube, make sure that They are distinct.', 'start': 31642.032, 'duration': 6.004}], 'summary': 'Optimize content distribution by scheduling for peak times, maintaining distinct themes for each channel, and customizing messages.', 'duration': 27.811, 'max_score': 31620.225, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA31620225.jpg'}, {'end': 32126.964, 'src': 'embed', 'start': 32089.179, 'weight': 0, 'content': [{'end': 32098.526, 'text': 'So think of hashtags like gardeners of Instagram, artists of Instagram, painters of Instagram, etc.', 'start': 32089.179, 'duration': 9.347}, {'end': 32106.452, 'text': 'There can also be special event or seasonal hashtags, right? You can also use location hashtags.', 'start': 32099.627, 'duration': 6.825}, {'end': 32114.597, 'text': 'So even if you geotag your Instagram post, it can still be a good idea to include a hashtag that refers to your location.', 'start': 32107.332, 'duration': 7.265}, {'end': 32126.964, 'text': 'or delhi, dabas or vancouver, craft beer or mumbai eats, etc.', 'start': 32116.181, 'duration': 10.783}], 'summary': 'Use diverse hashtags, including location-specific and event-related ones, to maximize visibility on instagram.', 'duration': 37.785, 'max_score': 32089.179, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA32089179.jpg'}], 'start': 30762.88, 'title': 'Influencer and social media marketing strategies', 'summary': 'Covers various influencer monetization methods, influencer marketing rates, steps for brands to collaborate with influencers, becoming a digital marketing influencer, social media influencer strategies, best practices, and instagram hashtag strategies.', 'chapters': [{'end': 31210.454, 'start': 30762.88, 'title': 'Influencer marketing strategies', 'summary': "Explains the various ways influencers can monetize their content, including through merchandise, fees, charity payments, and revenue share, and highlights the growing importance of influencer marketing for brands, with rates ranging from 7 lakh to 8,000 rupees per post based on the influencer's follower count, as well as the benefits and steps for brands to collaborate with influencers.", 'duration': 447.574, 'highlights': ['Influencers with over 500,000 followers can charge around 7 lakh per post on Instagram, while nano and micro influencers can charge 8,000 and 18,000 rupees per post respectively, reflecting the significant earning potential for influencers based on their follower count.', 'Influencers provide brands with reach, influence, creativity, and the ability to create trends, leading to brand visibility, increased product sales, and audience loyalty, making influencer collaborations a valuable marketing strategy for brands.', 'Influencer strategy should align with the overall marketing and business strategy, involving steps such as budget planning, research, influencer selection, content discussions, integration with marketing calendar, financial discussions, and periodic reviews, emphasizing the meticulous planning and execution required for successful influencer collaborations.', 'The rate of change in influencer marketing reflects its growing importance for brands, indicating the increasing significance of influencer collaborations in reaching target audiences and promoting products, reaffirming the value of influencer marketing as a key component of brand strategies.']}, {'end': 31410.116, 'start': 31210.454, 'title': 'Influencer marketing strategies', 'summary': 'Discusses the importance of understanding influencers, the key steps in becoming a digital marketing influencer, emphasizing the need for expertise, passion, and consistency, and the process of identifying niche areas and audiences.', 'duration': 199.662, 'highlights': ["Influencer marketing isn't just about finding someone with an audience and offering them money or exposure; it's about individuals who have spent time building their own brand and cultivating their audience.", 'The crucial steps in becoming a digital marketing influencer include knowing your area of expertise, being passionate about it, creating and promoting consistent content, and researching other influencers and hashtags.', "Selecting a niche area that aligns with one's strengths and passion, such as travel, lifestyle, fashion, or technology, and determining the target audience are essential in establishing oneself as an influencer."]}, {'end': 31663.52, 'start': 31411.616, 'title': 'Social media influencer strategies', 'summary': 'Discusses strategies for social media influencers, including choosing the right platform based on audience profile, content planning, and best practices, emphasizing the importance of focusing on two or three networks and following the 80-20 rule.', 'duration': 251.904, 'highlights': ["Choosing the right platform based on audience profile and content planning is crucial for social media influencers, with an emphasis on focusing on two or three networks and following the 80-20 rule. It's important to pick the right social platform where audience with interests that align with your areas of interest are present. It's suggested to stick to using two or three networks, follow the 80-20 rule, and spend 80% of time in marketing content and 20% in creating it.", "The prominent social networks for influencers are Instagram and LinkedIn, but the choice of platform should be based on the ideal audience's presence and engagement, such as YouTube for certain audiences. The two most prominent social networks for influencers are Instagram and LinkedIn, but the choice of platform should be based on where the ideal audience is present. For example, if the ideal audience spends most of their time on YouTube, that platform should be chosen.", 'Content strategy should include a mix of text, images, videos, infographics, tutorials, curated content, educational and informative content, and posts about the influencer to engage and build relationships with the audience. Content strategy should encompass a mix of text, images, videos, infographics, tutorials, curated content, educational and informative content, and personal posts to engage and build relationships with the audience.', 'Best practices for distributing content on different social media networks, categorizing content, and customizing messages tailored to the platform are essential for effective influencer marketing. Best practices include looking for the best days and times to distribute content for each social media network, categorizing content to keep organized, and customizing messages tailored to the platform.']}, {'end': 31963.76, 'start': 31663.52, 'title': 'Social media influencer tips', 'summary': "Discusses the importance of mobile optimization, the 3 r's of influencer marketing, the power of niche influencers, and the benefits of blogging for growing follower base and engaging with followers.", 'duration': 300.24, 'highlights': ['An average person spends over three hours on their device, with 80% of it spent on social media. The significant amount of time spent on social media emphasizes the importance of reaching audiences through these platforms.', "The 3 R's of influencer marketing: reach, repetition, and reaction. Explains the key elements of influencer marketing and the importance of these factors in building a strong presence.", 'Niche influencers can have very dedicated and engaged followers, with higher engagement rates often seen for micro and nano influencers. Highlights the potential power of niche influencers and the effectiveness of micro and nano influencers in engaging their followers.', 'Blogging can help in kickstarting the follower base and engaging with followers by encouraging social media sharing and responding to comments and questions. Emphasizes the benefits of blogging in growing follower base, promoting engagement, and building loyalty among followers.', 'The importance of mobile optimization for social media posts due to the majority of users accessing profiles on mobile devices. Stresses the critical need for mobile optimization to cater to the prevalent use of mobile devices for accessing social media.']}, {'end': 32241.507, 'start': 31963.76, 'title': 'Instagram hashtag strategy', 'summary': 'Discusses the importance of using hashtags on instagram, emphasizing the need to use them correctly to reach a wider and interested audience, the types of hashtags available, tools to generate trending hashtags, and the recommended number of hashtags to use, with a warning to avoid banned hashtags.', 'duration': 277.747, 'highlights': ['There are tools available to generate trending hashtags, such as Food Suit and Sprout Social, which can analyze your pages and help you decide on your hashtags.', 'Types of hashtags include product or service hashtags, niche hashtags, industry and community hashtags, special event or seasonal hashtags, location hashtags, daily hashtags, relevant phrase hashtags, acronym hashtags, and emoji hashtags.', 'On Instagram, it is recommended to use around 5 to 10 hashtags on a regular post and up to 10 on a story, while avoiding the use of banned hashtags to prevent a drop in engagement.', "Using hashtags correctly can help get posts seen by more people interested in products or brand, while using the wrong ones can lead to annoying potential followers or getting penalized by Instagram's algorithm."]}], 'duration': 1478.627, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA30762880.jpg', 'highlights': ['Influencers with over 500,000 followers can charge around 7 lakh per post on Instagram, while nano and micro influencers can charge 8,000 and 18,000 rupees per post respectively, reflecting the significant earning potential for influencers based on their follower count.', 'Influencers provide brands with reach, influence, creativity, and the ability to create trends, leading to brand visibility, increased product sales, and audience loyalty, making influencer collaborations a valuable marketing strategy for brands.', 'The rate of change in influencer marketing reflects its growing importance for brands, indicating the increasing significance of influencer collaborations in reaching target audiences and promoting products, reaffirming the value of influencer marketing as a key component of brand strategies.', 'The crucial steps in becoming a digital marketing influencer include knowing your area of expertise, being passionate about it, creating and promoting consistent content, and researching other influencers and hashtags.', 'Choosing the right platform based on audience profile and content planning is crucial for social media influencers, with an emphasis on focusing on two or three networks and following the 80-20 rule.', 'An average person spends over three hours on their device, with 80% of it spent on social media. The significant amount of time spent on social media emphasizes the importance of reaching audiences through these platforms.', "The 3 R's of influencer marketing: reach, repetition, and reaction. Explains the key elements of influencer marketing and the importance of these factors in building a strong presence.", 'Types of hashtags include product or service hashtags, niche hashtags, industry and community hashtags, special event or seasonal hashtags, location hashtags, daily hashtags, relevant phrase hashtags, acronym hashtags, and emoji hashtags.', 'On Instagram, it is recommended to use around 5 to 10 hashtags on a regular post and up to 10 on a story, while avoiding the use of banned hashtags to prevent a drop in engagement.']}, {'end': 33298.54, 'segs': [{'end': 32269.785, 'src': 'embed', 'start': 32241.507, 'weight': 1, 'content': [{'end': 32247.488, 'text': 'as your use of legitimate hashtags might also become affected because you will be dropped in the algorithm.', 'start': 32241.507, 'duration': 5.981}, {'end': 32250.769, 'text': "You'll be penalized in the algorithm.", 'start': 32247.508, 'duration': 3.261}, {'end': 32256.77, 'text': 'Avoid hashtags that are shamelessly soliciting likes and followers.', 'start': 32251.709, 'duration': 5.061}, {'end': 32263.691, 'text': 'Like for example, like for like, follow for follow, follow me, like me, that kind of hashtags.', 'start': 32256.81, 'duration': 6.881}, {'end': 32264.291, 'text': 'Avoid them.', 'start': 32263.851, 'duration': 0.44}, {'end': 32269.785, 'text': 'And third one is, of course, do not use irrelevant or repetitive hashtags.', 'start': 32265.922, 'duration': 3.863}], 'summary': 'Using relevant hashtags is crucial for avoiding penalties in the algorithm and gaining followers. avoid irrelevant or repetitive hashtags and soliciting likes and followers.', 'duration': 28.278, 'max_score': 32241.507, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA32241507.jpg'}, {'end': 32408.937, 'src': 'embed', 'start': 32383.963, 'weight': 0, 'content': [{'end': 32395.529, 'text': 'So this video will guide your digital marketer record and managing marketing campaigns that promote your coffee and evaluate new digital and so many other things to better optimize marketing campaigns.', 'start': 32383.963, 'duration': 11.566}, {'end': 32401.212, 'text': 'So in Worldwide jobs in the very first quarter of 2019.', 'start': 32396.11, 'duration': 5.102}, {'end': 32408.937, 'text': 'and also the ops in the year 2019 sent are willing to offer a high salary to get a certified candidate thing and then boom,', 'start': 32401.212, 'duration': 7.725}], 'summary': 'Guide digital marketers in optimizing campaigns for coffee promotion, with high demand for certified candidates in 2019.', 'duration': 24.974, 'max_score': 32383.963, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA32383963.jpg'}, {'end': 32828.07, 'src': 'embed', 'start': 32803.413, 'weight': 3, 'content': [{'end': 32809.242, 'text': 'but these are the evergreen skills that one should master to build a career in the field of digital marketing.', 'start': 32803.413, 'duration': 5.829}, {'end': 32819.165, 'text': 'and also you need to know the working of Excel sales skills objective thinking creative thinking and also ability to adapt to any kind of environment.', 'start': 32809.722, 'duration': 9.443}, {'end': 32825.869, 'text': 'So these are a few notable skills that you should possess to become a successful digital marketer.', 'start': 32819.586, 'duration': 6.283}, {'end': 32828.07, 'text': 'now, talking about the job role and the scope.', 'start': 32825.869, 'duration': 2.201}], 'summary': 'Essential skills for digital marketing: excel, sales, objective & creative thinking, adaptability.', 'duration': 24.657, 'max_score': 32803.413, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA32803413.jpg'}, {'end': 32967.752, 'src': 'embed', 'start': 32941.377, 'weight': 2, 'content': [{'end': 32947.04, 'text': 'So you should be actively involved in writing blogs and creating good content.', 'start': 32941.377, 'duration': 5.663}, {'end': 32948.54, 'text': 'So this is more important.', 'start': 32947.239, 'duration': 1.301}, {'end': 32961.048, 'text': 'Okay, so creating good content that will help both customers as well as the business is the main agenda for digital marketing and analyzing the insights of your website using Google Analytics.', 'start': 32948.641, 'duration': 12.407}, {'end': 32967.752, 'text': 'Like I mentioned this is one of the skill set that is required and also this is a responsibility of a digital marketer.', 'start': 32961.108, 'duration': 6.644}], 'summary': 'Creating good content is crucial for digital marketing, benefiting both customers and the business, and using google analytics for website insights is essential.', 'duration': 26.375, 'max_score': 32941.377, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA32941377.jpg'}, {'end': 33009.197, 'src': 'embed', 'start': 32985.339, 'weight': 4, 'content': [{'end': 32992.723, 'text': 'So digital marketing is a growing platform, right technology changes also affect the digital marketing platform.', 'start': 32985.339, 'duration': 7.384}, {'end': 32996.646, 'text': 'So you need to be updated with the latest Trends in the market currently.', 'start': 32992.743, 'duration': 3.903}, {'end': 33003.334, 'text': 'The digital marketing job field is highly result-driven and enhances your knowledge and creative skills.', 'start': 32997.309, 'duration': 6.025}, {'end': 33009.197, 'text': "There are many digital marketing job roles, but I've noted on a few of them that will definitely help you out.", 'start': 33003.854, 'duration': 5.343}], 'summary': 'Digital marketing is a growing platform, requiring updated knowledge and creative skills for result-driven job roles.', 'duration': 23.858, 'max_score': 32985.339, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA32985339.jpg'}], 'start': 32241.507, 'title': 'Instagram influencer tips and digital marketing career opportunities', 'summary': 'Discusses tips for becoming an instagram influencer and the growing opportunities in digital marketing, with a projected doubling of internet users by 2022 and a 10 times faster growth of the digital economy. it also emphasizes essential skills, job roles, and average salaries for digital marketing managers, seo managers, and social media managers in the us and india.', 'chapters': [{'end': 32383.262, 'start': 32241.507, 'title': 'Instagram influencer tips', 'summary': 'Discusses tips for becoming an instagram influencer, including avoiding certain hashtags, monitoring progress through analytics, and collaborating with brands for successful growth and engagement.', 'duration': 141.755, 'highlights': ['Avoid using irrelevant or repetitive hashtags as it can lead to penalization by the Instagram algorithm.', 'Use insights and analytics provided by social media channels to monitor progress, demographics, reach, and engagement rate for estimating growth.', 'Collaborating with brands requires data-driven insights to attract and retain followers, and tools like Hootsuite can aid in post scheduling.', "Instagram influencers can collaborate with programs like Amazon's influencer program to promote products and extend their reach to a wider audience."]}, {'end': 32767.926, 'start': 32383.963, 'title': 'Digital marketing career opportunities', 'summary': 'Discusses the growing opportunities in the field of digital marketing, emphasizing the need for certification, key skills required, and the increasing demand for digital marketers worldwide, with a projected doubling of internet users by 2022 and a 10 times faster growth of the digital economy.', 'duration': 383.963, 'highlights': ["The job opportunities in the field of digital marketing are ever-growing, with a 60% increase in professionals considering certification led them to get a new job. Certification in digital marketing led to a 60% increase in professionals obtaining new jobs, indicating the industry's continuous growth and the value placed on certification.", 'Internet users are predicted to double by 2022, and the digital economy is growing 10 times faster than the traditional economy. The prediction of doubling internet users by 2022 and the digital economy growing 10 times faster than the traditional economy highlights the increasing demand for digital marketing and the potential for a successful career in the field.', 'Key skills required for a successful digital marketer include familiarity with digital marketing channels, data analytics, WordPress, and Google Analytics. The essential skills for a successful digital marketer include familiarity with digital marketing channels, data analytics, WordPress, and Google Analytics, emphasizing the importance of technical and analytical capabilities in the field.']}, {'end': 33298.54, 'start': 32768.546, 'title': 'Essential skills and job roles in digital marketing', 'summary': 'Emphasizes the essential skills required for a successful digital marketer, such as basic design skills, excel, sales skills, objective and creative thinking, and the ability to adapt to any environment, and highlights key responsibilities of digital marketers including creating marketing campaigns, formulating strategies for digital connection with customers, planning and monitoring social media progress, and maintaining good customer relationships. it also provides insights into notable job roles and average salaries for digital marketing managers, seo managers, and social media managers in the us and india.', 'duration': 529.994, 'highlights': ['Essential Skills for Digital Marketers The chapter stresses the importance of basic design skills, Excel, sales skills, objective and creative thinking, and adaptability to any environment as essential skills for a successful digital marketer.', 'Responsibilities of Digital Marketers It highlights key responsibilities of digital marketers including creating marketing campaigns, formulating strategies for digital connection with customers, planning and monitoring social media progress, and maintaining good customer relationships.', 'Job Roles and Salaries It provides insights into notable job roles such as digital marketing executive, digital marketing manager, SEO executive, social media marketing expert, SEM specialist, and content marketing manager, and average salaries for digital marketing managers, SEO managers, and social media managers in the US and India.']}], 'duration': 1057.033, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA32241507.jpg', 'highlights': ['The prediction of doubling internet users by 2022 and the digital economy growing 10 times faster than the traditional economy highlights the increasing demand for digital marketing and the potential for a successful career in the field.', "Certification in digital marketing led to a 60% increase in professionals obtaining new jobs, indicating the industry's continuous growth and the value placed on certification.", 'Collaborating with brands requires data-driven insights to attract and retain followers, and tools like Hootsuite can aid in post scheduling.', 'The chapter stresses the importance of basic design skills, Excel, sales skills, objective and creative thinking, and adaptability to any environment as essential skills for a successful digital marketer.', 'Responsibilities of digital marketers include creating marketing campaigns, formulating strategies for digital connection with customers, planning and monitoring social media progress, and maintaining good customer relationships.', 'Internet users are predicted to double by 2022, and the digital economy is growing 10 times faster than the traditional economy.']}, {'end': 35955.25, 'segs': [{'end': 33595.806, 'src': 'embed', 'start': 33564.807, 'weight': 6, 'content': [{'end': 33571.99, 'text': "Okay, so this is like you're pushing your content so that people would know about it and people would get to know about your organization as well.", 'start': 33564.807, 'duration': 7.183}, {'end': 33575.932, 'text': 'and this pushes regardless of the users interest.', 'start': 33571.99, 'duration': 3.942}, {'end': 33582.715, 'text': "You might have come across these ads when you're watching a video online, right? So these just pop up out of nowhere when you don't want to watch it.", 'start': 33576.492, 'duration': 6.223}, {'end': 33586.657, 'text': 'So these are called as push marketing or outbound marketing.', 'start': 33583.115, 'duration': 3.542}, {'end': 33595.806, 'text': 'It is written according to the products need and not as per the customers need, and some natural habitat or examples to this would be display ads,', 'start': 33587.357, 'duration': 8.449}], 'summary': 'Push marketing promotes content regardless of user interest, often via display ads.', 'duration': 30.999, 'max_score': 33564.807, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA33564807.jpg'}, {'end': 33731.426, 'src': 'embed', 'start': 33682.054, 'weight': 0, 'content': [{'end': 33684.855, 'text': 'If you want your organization to grow, and large-scale,', 'start': 33682.054, 'duration': 2.801}, {'end': 33692.558, 'text': 'you need people who are actually willing to write some interesting blogs regarding your topic or your product now seeking referral traffic.', 'start': 33684.855, 'duration': 7.703}, {'end': 33696.819, 'text': 'This is because of, if you write a blog on any of the ranking keywords,', 'start': 33693.298, 'duration': 3.521}, {'end': 33704.909, 'text': "You can either link these blocks to another blog that you'll be writing or you can just promote the same blog in that content.", 'start': 33697.503, 'duration': 7.406}, {'end': 33713.255, 'text': 'You can either leave a link to your existing blog so that you can get more traffic via that channel and target longtail keywords.', 'start': 33705.709, 'duration': 7.546}, {'end': 33721.322, 'text': 'You should always target longtail keywords guys because these help in ranking the most and it will eventually get more views also.', 'start': 33713.335, 'duration': 7.987}, {'end': 33725.145, 'text': 'Okay, Now the next question is what is SEO?', 'start': 33721.342, 'duration': 3.803}, {'end': 33728.061, 'text': 'Explain it in simple terms.', 'start': 33726.078, 'duration': 1.983}, {'end': 33731.426, 'text': 'SEO is actually a process of optimizing your content,', 'start': 33728.061, 'duration': 3.365}], 'summary': 'To grow, write interesting blogs to drive referral traffic, use longtail keywords for better ranking, and optimize content for seo.', 'duration': 49.372, 'max_score': 33682.054, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA33682054.jpg'}, {'end': 33794.132, 'src': 'embed', 'start': 33768.445, 'weight': 12, 'content': [{'end': 33774.09, 'text': 'Eventually this will increase the quality and the quantity of traffic on your website through organic results.', 'start': 33768.445, 'duration': 5.645}, {'end': 33779.394, 'text': 'Okay, so this was about SEO now moving on to the next question.', 'start': 33774.83, 'duration': 4.564}, {'end': 33788.161, 'text': 'What are the different types of SEO that are frequently used in the market? So we have namely three types of SEO that are used widely.', 'start': 33780.014, 'duration': 8.147}, {'end': 33790.503, 'text': "So let's learn about them in detail.", 'start': 33788.822, 'duration': 1.681}, {'end': 33794.132, 'text': 'Yeah, so the first on the list is a white hat SEO.', 'start': 33791.269, 'duration': 2.863}], 'summary': 'Implementing white hat seo can improve website traffic through organic results.', 'duration': 25.687, 'max_score': 33768.445, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA33768445.jpg'}, {'end': 34154.576, 'src': 'embed', 'start': 34130.315, 'weight': 3, 'content': [{'end': 34137.019, 'text': 'PPC ads are visible, flexible and effective for many different types of organizations with paid search.', 'start': 34130.315, 'duration': 6.704}, {'end': 34139.041, 'text': 'You can only pay when your ad is clicked.', 'start': 34137.059, 'duration': 1.982}, {'end': 34143.764, 'text': 'These are the ads that are present on top whenever you search for a particular keyword.', 'start': 34139.541, 'duration': 4.223}, {'end': 34148.326, 'text': 'essentially, this is also a way of buying visits to your site.', 'start': 34143.764, 'duration': 4.562}, {'end': 34152.089, 'text': 'now, search engine advertising is one of the most popular forms of PPC.', 'start': 34148.326, 'duration': 3.763}, {'end': 34154.576, 'text': 'Now you must have had this thought.', 'start': 34152.794, 'duration': 1.782}], 'summary': 'Ppc ads are visible, flexible, and effective, allowing organizations to pay only when their ad is clicked, making it a popular form of search engine advertising.', 'duration': 24.261, 'max_score': 34130.315, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA34130315.jpg'}, {'end': 34478.628, 'src': 'embed', 'start': 34449.648, 'weight': 2, 'content': [{'end': 34454.071, 'text': 'Now talking about the example, you can consider our website that is edureka.', 'start': 34449.648, 'duration': 4.423}, {'end': 34457.974, 'text': "you get a different experience when you're viewing it from your phone or tablet,", 'start': 34454.071, 'duration': 3.903}, {'end': 34462.397, 'text': "and you'll be getting a different experience if you're going to be using desktop or laptop right?", 'start': 34457.974, 'duration': 4.423}, {'end': 34471.543, 'text': 'So this is something which is required, which is called this responsive web design, that it changes accordingly and the user experience is good.', 'start': 34462.717, 'duration': 8.826}, {'end': 34478.628, 'text': "Even if they're using different devices or different forms to reach out to your website now moving on to the next question.", 'start': 34472.083, 'duration': 6.545}], 'summary': 'Responsive web design ensures good user experience across different devices and forms of access.', 'duration': 28.98, 'max_score': 34449.648, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA34449648.jpg'}, {'end': 35449.176, 'src': 'embed', 'start': 35420.388, 'weight': 4, 'content': [{'end': 35425.517, 'text': 'The answer would be yes, of course people would eventually try to shop something online, right?', 'start': 35420.388, 'duration': 5.129}, {'end': 35428.209, 'text': 'How should this user experience be?', 'start': 35426.167, 'duration': 2.042}, {'end': 35431.653, 'text': "How should a user journey be when you're shopping online?", 'start': 35428.39, 'duration': 3.263}, {'end': 35438.541, 'text': 'awareness the first considerate part or point would be awareness when consumers discover your brand.', 'start': 35431.653, 'duration': 6.888}, {'end': 35442.766, 'text': "So you're there aware of your brand and the next one would be consideration.", 'start': 35438.601, 'duration': 4.165}, {'end': 35449.176, 'text': 'So the potential customers search to check if you offer the product that they need, and the next would be the preference.', 'start': 35443.067, 'duration': 6.109}], 'summary': 'Online shopping user journey: awareness, consideration, preference.', 'duration': 28.788, 'max_score': 35420.388, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA35420388.jpg'}, {'end': 35721.261, 'src': 'embed', 'start': 35691.758, 'weight': 9, 'content': [{'end': 35696.342, 'text': 'Okay, so basically, how can you attract viewers using social media?', 'start': 35691.758, 'duration': 4.584}, {'end': 35703.207, 'text': 'attention equals innovative content if you produce good content and display it correctly to the right place at the right time.', 'start': 35696.342, 'duration': 6.865}, {'end': 35706.169, 'text': 'It will definitely give you the proper output.', 'start': 35703.227, 'duration': 2.942}, {'end': 35714.696, 'text': 'a few ways to engage your customers through social media are crafting catchy headlines, posting quality visual media, hosting contests,', 'start': 35706.169, 'duration': 8.527}, {'end': 35721.261, 'text': 'ensuring that your post has good content, focusing on the social presence, responding to comments in a timely manner.', 'start': 35714.696, 'duration': 6.565}], 'summary': 'Attract viewers with innovative content and engaging social media strategies for increased customer engagement and effective audience reach.', 'duration': 29.503, 'max_score': 35691.758, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA35691758.jpg'}], 'start': 33298.54, 'title': 'Booming careers in digital marketing', 'summary': 'Highlights the high earning potential of content managers and sem specialists in the us and india, with average salaries ranging from $47,186 to $57,734 in the us, and 3.6 to 5.7 lakhs in india. it introduces digital marketing, covering its definition, types, and effective ways to increase website traffic. it explains seo, ppc fundamentals, responsive web design, online marketing, and digital marketing insights.', 'chapters': [{'end': 33351.161, 'start': 33298.54, 'title': 'Booming careers in digital marketing', 'summary': 'Highlights the high earning potential of content managers and sem specialists in the us and india, with average salaries ranging from $47,186 to $57,734 in the us, and 3.6 to 5.7 lakhs in india, emphasizing the growth of content marketing and the definition of digital marketing.', 'duration': 52.621, 'highlights': ["Content managers in the US can earn up to $57,734, while in India it's around 5.7 lakhs, indicating the lucrative nature of the field.", 'SEM specialists can earn an average salary of $47,186 in the US, and around 3.6 lakhs in India, showcasing the potential for high earnings in this role.', 'Content marketing is highlighted as a booming field, emphasizing its potential for a better future and career growth.', 'Digital marketing is defined as tactics for brand marketing via online channels, providing a simple explanation of the concept.']}, {'end': 33897.462, 'start': 33351.722, 'title': 'Digital marketing: types, techniques, and strategies', 'summary': 'Introduces digital marketing, covering its definition, types, categorization, and effective ways to increase website traffic. it also explains seo and its different types, emphasizing white hat seo as the most popular technique.', 'duration': 545.74, 'highlights': ['The chapter introduces digital marketing, covering its definition, types, categorization, and effective ways to increase website traffic. The transcript provides an overview of digital marketing, including its definition, types like SEO, SEM, email marketing, social media marketing, and e-commerce marketing, and effective ways to increase website traffic such as paid search, display advertising, email marketing, content marketing, guest blogging, seeking referral traffic, and targeting longtail keywords.', 'It also explains SEO and its different types, emphasizing white hat SEO as the most popular technique. The transcript explains SEO as a process of optimizing website content and technical setup to appear on the top of search engine result pages, and it elaborates on the three types of SEO - white hat SEO, black hat SEO, and gray hat SEO, emphasizing white hat SEO as the most popular and long-lasting technique.']}, {'end': 34402.154, 'start': 33898.169, 'title': 'Seo and ppc fundamentals', 'summary': 'Explains the importance of keywords in seo, on-page and off-page optimization, tools for digital marketing, ppc advertising, google adwords, remarketing, ad extensions, and the ideal approach for an effective ppc campaign, emphasizing the significance of keywords and providing insights into different tools and strategies.', 'duration': 503.985, 'highlights': ['Keywords are crucial for better rankings in search engine result pages (CRP), and it is important to optimize website for relevant keywords. Keywords play a significant role in improving website rankings and making it easier for customers to find the website, ultimately impacting the search engine result pages (CRP).', 'On-page optimization involves factors like title, meta tag description, optimized images, URL structure, high-quality content, and internal links, while off-page SEO focuses on online reputation and acquiring backlinks from authority sites in the niche. The distinction between on-page and off-page optimization is outlined, emphasizing the key components involved in each, such as content quality, URL structure, and backlink acquisition.', 'PPC, a model of internet marketing, enables advertisers to pay a fee each time their ads are clicked, and it is associated with search engine advertising, particularly Google AdWords and Bing Ads. The concept of pay-per-click (PPC) advertising is explained, highlighting its association with search engine advertising and platforms like Google AdWords and Bing Ads.', "Google AdWords is a renowned pay-per-click advertising system, allowing businesses to display ads on Google's advertising network and set budgets for ads based on selected keywords. The significance of Google AdWords in pay-per-click advertising is discussed, emphasizing its role in enabling businesses to showcase ads on Google's network and set budget parameters based on chosen keywords.", "Google AdWords remarketing targets previous site visitors, aiming to increase conversion rates by reaching out to potential customers who are already familiar with the brand. The purpose and benefits of Google AdWords remarketing in targeting past site visitors and enhancing conversion rates are explained, emphasizing the strategy's effectiveness in reaching potential customers.", 'Google AdWords ad extensions, including callout, promote, structured snippet, site link, affiliate location, and app extensions, provide additional relevant information for text ads. The different types of Google AdWords ad extensions are listed, highlighting their role in conveying additional pertinent details about the business in text ads.', 'An ideal approach for effective PPC campaigns includes adding more keywords, splitting ads into smaller segments, reviewing non-performing keywords, refining landing pages, and incorporating negative keywords to improve marketing relevancy. Key strategies for optimizing PPC campaigns are outlined, emphasizing the importance of keyword expansion, ad segmentation, keyword review, landing page refinement, and the incorporation of negative keywords for enhanced marketing relevancy.']}, {'end': 35142.302, 'start': 34402.174, 'title': 'Responsive web design & online marketing', 'summary': "Highlights the significance of responsive web design, explaining its impact on user experience across different devices and platforms, as well as the limitations and preferred aspects of online marketing, and techniques to generate more traffic through seo. it also covers the differences between direct marketing and branding, popular ppc tools, the role of social media in marketing, and the 5 d's of digital marketing.", 'duration': 740.128, 'highlights': ['Responsive web design ensures great viewing experience across different devices like desktop, mobile, and tablet. Responsive web design emphasizes the importance of user experience across various devices, contributing to a seamless viewing experience on desktop, mobile, and tablet.', "The limitations of online marketing include intense competition, overwhelming amount of information and data, and the need for expertise in analytics. Online marketing's limitations encompass intense competition, overwhelming data, and the necessity for expertise in analytics, posing challenges for marketers.", 'Online marketing is preferred over offline marketing due to its ability to tap a larger audience, provide immediate information, ease of interaction with customers, and better tracking. The preference for online marketing over offline marketing is attributed to its capacity to reach a larger audience, immediate information availability, and enhanced tracking and customer interaction.', "The 5 D's of digital marketing encompass digital devices, platforms, media, data, and technology, representing various opportunities for customer interaction and business outreach. The 5 D's of digital marketing define the diverse opportunities for customer interaction and business outreach through digital devices, platforms, media, data, and technology.", "The role of digital marketing includes providing exposure, generating traffic, real-time website traffic analysis, and attribute modeling for informed decision-making. Digital marketing's role encompasses providing exposure, generating traffic, real-time website traffic analysis, and attribute modeling for informed decision-making.", 'SEO techniques to generate traffic include on-page optimization, off-page SEO for backlinks, and technical SEO for website loading speed and performance improvement. SEO techniques for traffic generation comprise on-page optimization, off-page SEO focusing on backlinks, and technical SEO to enhance website loading speed and performance.']}, {'end': 35955.25, 'start': 35142.942, 'title': 'Digital marketing insights', 'summary': "Covers key aspects of digital marketing including the 4 c's and 3 ingredients, driving website traffic, conversion optimization, youtube and roi measurement, google webmaster tools, adwords vs adsense, user journey, facebook marketing, sem measurement, attracting potential buyers, and social media mistakes, providing comprehensive insights into the field.", 'duration': 812.308, 'highlights': ["The four C's of digital marketing are customer, content, context, and conversion, emphasizing the importance of customer interaction and communication. The chapter discusses the significance of the four C's - customer, content, context, and conversion - in digital marketing, highlighting the key elements for effective customer interaction and communication.", 'The three main factors of digital marketing are generating website traffic, gaining insights about website analytics, and driving sales, providing a clear understanding of essential elements for digital marketing success. The transcript outlines the three crucial factors of digital marketing, which include generating website traffic, gaining insights about website analytics, and driving sales, essential for achieving success in digital marketing.', 'Leveraging social media and engaging in online public relations are key tactics for quickly amassing website traffic, emphasizing the significance of social media and online engagement strategies. The chapter emphasizes leveraging social media and online public relations as key tactics for rapidly accumulating website traffic, highlighting the importance of these strategies in digital marketing.', 'Conversion optimization involves increasing the ratio of visitors to actual customers through A/B testing and identifying desired actions, providing a clear understanding of the conversion optimization process. The transcript explains conversion optimization as the process of increasing the ratio of visitors to actual customers through A/B testing and identifying desired actions, offering a comprehensive understanding of the conversion optimization process.', 'The significance of YouTube in digital marketing is highlighted, emphasizing its role in brand presentation, SEO traffic, social reach, brand awareness, and ROI improvement, showcasing its value as a major revenue generation platform. The transcript emphasizes the significance of YouTube in digital marketing, highlighting its role in brand presentation, SEO traffic, social reach, brand awareness, and ROI improvement, showcasing its value as a major revenue generation platform.']}], 'duration': 2656.71, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nkNHn0VqVBA/pics/nkNHn0VqVBA33298540.jpg', 'highlights': ["Content managers in the US can earn up to $57,734, while in India it's around 5.7 lakhs, indicating the lucrative nature of the field.", 'SEM specialists can earn an average salary of $47,186 in the US, and around 3.6 lakhs in India, showcasing the potential for high earnings in this role.', 'Digital marketing is defined as tactics for brand marketing via online channels, providing a simple explanation of the concept.', 'The chapter introduces digital marketing, covering its definition, types, categorization, and effective ways to increase website traffic.', 'The distinction between on-page and off-page optimization is outlined, emphasizing the key components involved in each, such as content quality, URL structure, and backlink acquisition.', 'The concept of pay-per-click (PPC) advertising is explained, highlighting its association with search engine advertising and platforms like Google AdWords and Bing Ads.', 'Responsive web design ensures great viewing experience across different devices like desktop, mobile, and tablet.', "The 5 D's of digital marketing encompass digital devices, platforms, media, data, and technology, representing various opportunities for customer interaction and business outreach.", 'The role of digital marketing includes providing exposure, generating traffic, real-time website traffic analysis, and attribute modeling for informed decision-making.', "The four C's of digital marketing are customer, content, context, and conversion, emphasizing the importance of customer interaction and communication.", 'The three main factors of digital marketing are generating website traffic, gaining insights about website analytics, and driving sales, providing a clear understanding of essential elements for digital marketing success.', 'Leveraging social media and engaging in online public relations are key tactics for quickly amassing website traffic, emphasizing the significance of social media and online engagement strategies.', 'The significance of YouTube in digital marketing is highlighted, emphasizing its role in brand presentation, SEO traffic, social reach, brand awareness, and ROI improvement, showcasing its value as a major revenue generation platform.']}], 'highlights': ['Digital marketing encompasses all marketing efforts promoting products or brands using electronic devices or the internet, emphasizing its comprehensive nature.', "Digital marketing's exponential job opportunities: In 2017, the industry saw close to 8 lakh job opportunities, marking a significant increase from the 1.5 lakh job opportunities in 2016.", 'Digital marketing offers opportunities for freelancing, creating own projects, and earning through platforms such as YouTube, blog creation, and affiliate marketing, making it a field with evolving and abundant opportunities.', 'Digital marketing has a high ROI, with the potential to yield a return on investment and offers dynamic career opportunities in roles such as SEO manager, content manager, and SEM specialist.', 'Email marketing returns close to $44 for every one dollar spent, making it a high ROI channel.', 'SEO is the process of optimizing content, technical setup, and website reach to appear on top of search engine result pages, benefiting businesses by attracting visitors searching for related products or services.', 'Content marketing aims to engage the audience, influencing purchase decisions and contributing to brand engagement.', 'Influencer marketing projected to reach 31.7 billion by 2025, indicating significant growth trend.', "Certification in digital marketing led to a 60% increase in professionals obtaining new jobs, indicating the industry's continuous growth and the value placed on certification.", 'SEM specialists can earn an average salary of $47,186 in the US, and around 3.6 lakhs in India, showcasing the potential for high earnings in this role.']}