title
Digital Marketing Course Part - 1 🔥| Digital Marketing Tutorial For Beginners | Simplilearn

description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=DigitalMarketingFullCourse-nU-IIXBWlS4&utm_medium=DescriptionFirstFold&utm_source=youtube This Digital Marketing Course or Digital Marketing Tutorial For Beginners video is the first part of a series that will have everything you need to know about Digital Marketing. It covers a wide range of topics like Digital Marketing basics, Best Digital Marketing tools, search engine optimization, SEO tips and tricks, keyword research, how to rank 1 on Google, and Google tag manager. The below topics are explained in this Digital Marketing Course: Digital Marketing course introduction 0:00 What is Digital Marketing 00:34 Why is Digital Marketing is important 00:45 What is Digital Marketing 06:26 Types of Digital Marketing 07:56 What is Customer Lifecycle 19:51 How is Digital Marketing useful 38:47 What are the types of Digital Marketing 45:00 What is Search engine optimization(SEO) 45:21 What is Content Marketing 01:05:23 What is Social Media Marketing 01:11:44 What is Search engine marketing 01:24:05 What is Affiliate marketing 01:33:41 What is Native Advertising 01:38:50 What is Email marketing 01:41:32 Wha is Online PR 01:49:53 Search engine optimization tools 01:55:50 Email marketing tools 02:23:20 Web Analytics tools 02:41:35 Competitor Spying tools 03:12:14 Paid marketing tools 03:30:44 Affiliate marketing tools 03:58:88 Social Media Marketing tools 04:09:59 Why SEO 04:30:34 What is SEO 04:34:29 How Does google rank websites 04:36:36 Keyword Research 04:43:11 On-page SEO 04:50:41 Off-page SEO 05:06:41 Types in SEO 04:42:24 Do's and Dont's of SEO 05:13:18 How Does Search engine works 05:26:19 Types of SEO 05:27:55 Schema 05:29:56 Title Tag 05:34:43 Meta Description 05:38:50 Header Tag 05:42:19 URL structure 05:46:32 Image alt text 05:55:13 Internal Link 05:55:59 Sitemap 05:57:36 Page Speed 06:04:46 Featured Snippet 06:08:50 Black hat technique 06:52:53 White hat technique 06:54:20 Grey hat technique 06:55:04 Website architecture 06:55:51 Local SEO 07:03:10 How to measure SEO performance 0:11:12 Keyword Ranking 07:18:06 Backlinks 07:24:44 SEO tips and tricks 07:29:03 Google Tag manager 10:14:40 🔥 Digital Marketing Course Part2: https://www.youtube.com/watch?v=fsDwHJa_xcE 🔥 Digital Marketing Course Part3: https://www.youtube.com/watch?v=gNBXwFsNm-8 Subscribe to our channel for more Digital Marketing tutorial videos: https://www.youtube.com/user/Simplilearn?sub_confirmation=1 Watch more videos on Digital Marketing Course: https://www.youtube.com/watch?v=ZVuHLPl69mM&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI #DigitalMarketingCourse #DigitalMarketingTutorialForBeginners #DigitalMarketing #DigitalMarketingFullCourse #LearnDigitalMarketing #DigitalMarketingForBeginners #DigitalMarketingTools #WhatIsDigitalMarketing #Simplilearn What Is Digital Marketing? Digital marketing refers to the use of digital channels and platforms, such as websites, social media, email, and search engines, to promote products or services. It involves various strategies and tactics to reach and engage with a target audience, ultimately driving business growth and achieving marketing objectives. ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects - 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. - 35+ digital marketing tools - Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs) ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology 👉Learn more at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=DigitalMarketingFullCourse-nU-IIXBWlS4&utm_medium=Description&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

detail
{'title': 'Digital Marketing Course Part - 1 🔥| Digital Marketing Tutorial For Beginners | Simplilearn', 'heatmap': [{'end': 28097.981, 'start': 27702.856, 'weight': 1}], 'summary': "Course covers digital marketing strategies, seo, content marketing, digital advertising, email marketing, and tools like google keyword planner, moz's keyword explorer, and mailchimp. it emphasizes the importance of seo, keyword research, and website optimization for higher rankings, customer engagement, and conversions.", 'chapters': [{'end': 3034.413, 'segs': [{'end': 119.638, 'src': 'embed', 'start': 93.667, 'weight': 3, 'content': [{'end': 102.011, 'text': "so, according to social media today, i mean there's a lot of snaps, there's a lot of clicks, there's a lot of text, there's a lot of videos watched,", 'start': 93.667, 'duration': 8.344}, {'end': 112.895, 'text': "there's a lot of pictures being taken, there's a lot of voice activated activity going on, a lot of tweets, emails, swipes.", 'start': 102.011, 'duration': 10.884}, {'end': 116.397, 'text': "there's a lot going on here in 60 seconds.", 'start': 112.895, 'duration': 3.502}, {'end': 119.638, 'text': "so there's a lot of activity on the internet, a lot.", 'start': 116.397, 'duration': 3.241}], 'summary': 'In 60 seconds, there is a lot of online activity, including numerous snaps, clicks, texts, videos watched, pictures taken, voice-activated activity, tweets, emails, and swipes.', 'duration': 25.971, 'max_score': 93.667, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS493667.jpg'}, {'end': 724.028, 'src': 'embed', 'start': 681.08, 'weight': 6, 'content': [{'end': 683.542, 'text': 'It depends on who else is bidding on the keyword.', 'start': 681.08, 'duration': 2.462}, {'end': 685.344, 'text': 'It depends on the location.', 'start': 683.562, 'duration': 1.782}, {'end': 687.106, 'text': 'It depends on the time of day.', 'start': 685.364, 'duration': 1.742}, {'end': 688.528, 'text': 'It depends on quality score.', 'start': 687.126, 'duration': 1.402}, {'end': 692.092, 'text': 'There are a lot of factors involved regarding what you pay.', 'start': 688.548, 'duration': 3.544}, {'end': 700.176, 'text': "However, the benefit of SEM is visibility and getting traffic to your website for keywords you're not found for.", 'start': 692.432, 'duration': 7.744}, {'end': 704.338, 'text': "So that's why SEM is such a popular choice for a lot of companies.", 'start': 700.596, 'duration': 3.742}, {'end': 706.779, 'text': "Okay, let's talk about digital marketing.", 'start': 704.738, 'duration': 2.041}, {'end': 710.561, 'text': "That's a traditional type of digital marketing channel.", 'start': 706.819, 'duration': 3.742}, {'end': 712.242, 'text': "It's been around a long time.", 'start': 710.601, 'duration': 1.641}, {'end': 718.265, 'text': 'you know, we all send emails on a daily basis and we probably all receive emails on a daily basis.', 'start': 712.822, 'duration': 5.443}, {'end': 724.028, 'text': 'this is an effective way to capture leads and convert them to customers, because with email,', 'start': 718.265, 'duration': 5.763}], 'summary': 'Sem costs depend on various factors. sem offers visibility and traffic. email marketing is effective for lead capture and conversions.', 'duration': 42.948, 'max_score': 681.08, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS4681080.jpg'}, {'end': 1043.375, 'src': 'embed', 'start': 1019.92, 'weight': 9, 'content': [{'end': 1026.903, 'text': 'So content marketing is really an effective way of really distributing valuable content.', 'start': 1019.92, 'duration': 6.983}, {'end': 1032.987, 'text': "content online, and when we talk about content marketing, you know we're talking about different types of assets.", 'start': 1027.022, 'duration': 5.965}, {'end': 1043.375, 'text': 'so it could be simply text in the form of a blog post, or it could be a video, or it could be an infographic, or it could be an image.', 'start': 1032.987, 'duration': 10.388}], 'summary': 'Content marketing is an effective way to distribute valuable content online through various types of assets.', 'duration': 23.455, 'max_score': 1019.92, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS41019920.jpg'}, {'end': 1473.944, 'src': 'embed', 'start': 1446.696, 'weight': 4, 'content': [{'end': 1452.738, 'text': "If we're selling training like Simply Learn does, LinkedIn is a good platform for us.", 'start': 1446.696, 'duration': 6.042}, {'end': 1459.16, 'text': 'And then affiliate, basically building up a nice network of publishers to get the word out.', 'start': 1453.338, 'duration': 5.822}, {'end': 1461.7, 'text': 'So these are all good channels that we can focus in on.', 'start': 1459.36, 'duration': 2.34}, {'end': 1469.163, 'text': 'So traffic sources may include paid, unpaid, social, referral, display, email, or direct.', 'start': 1462.1, 'duration': 7.063}, {'end': 1473.944, 'text': 'So they could come in the awareness stage from all different types of channels.', 'start': 1469.223, 'duration': 4.721}], 'summary': 'Linkedin is a good platform for selling training like simply learn, with various potential traffic sources including paid, unpaid, social, referral, display, email, or direct.', 'duration': 27.248, 'max_score': 1446.696, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS41446696.jpg'}, {'end': 1917.467, 'src': 'embed', 'start': 1891.675, 'weight': 0, 'content': [{'end': 1898.238, 'text': 'Mobile can reach a lot of people through SMS, social media, reaching people instantaneously.', 'start': 1891.675, 'duration': 6.563}, {'end': 1905.181, 'text': 'And then, you know, really with the purchase stage, it gives prospects an offer to help them make that purchase.', 'start': 1898.698, 'duration': 6.483}, {'end': 1907.602, 'text': 'So you have plenty of channels to choose from.', 'start': 1905.481, 'duration': 2.121}, {'end': 1913.325, 'text': "In fact, most of these channels, the only one really that doesn't fit the instantaneous mode is SEO.", 'start': 1907.622, 'duration': 5.703}, {'end': 1917.467, 'text': "But you can really focus on affiliate, even though that's a little priority here.", 'start': 1913.585, 'duration': 3.882}], 'summary': 'Mobile offers instant reach through sms, social media; priority on affiliate.', 'duration': 25.792, 'max_score': 1891.675, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS41891675.jpg'}, {'end': 2254.732, 'src': 'embed', 'start': 2228.353, 'weight': 8, 'content': [{'end': 2238.442, 'text': "it's very broad and really what it refers to just marketing that a company does a person does an individual, a group, an organization,", 'start': 2228.353, 'duration': 10.089}, {'end': 2244.967, 'text': 'and they do it in the form of an electronic device or with the aid of the internet.', 'start': 2238.442, 'duration': 6.525}, {'end': 2246.549, 'text': "that's really what digital marketing is.", 'start': 2244.967, 'duration': 1.582}, {'end': 2254.732, 'text': "it's just having something digitally, not something tangible like a billboard or newspaper or tv.", 'start': 2247.089, 'duration': 7.643}], 'summary': 'Digital marketing refers to electronic or internet-based marketing, not traditional media.', 'duration': 26.379, 'max_score': 2228.353, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS42228353.jpg'}, {'end': 2461.498, 'src': 'embed', 'start': 2429.038, 'weight': 10, 'content': [{'end': 2433.801, 'text': 'again, it provides a cost-effective alternative to traditional marketing.', 'start': 2429.038, 'duration': 4.763}, {'end': 2440.865, 'text': 'so you know, for those that are familiar with purchasing advertising on, say, tv or radio, you have to pick a spot,', 'start': 2433.801, 'duration': 7.064}, {'end': 2445.508, 'text': 'you have to pick a program and then pick a time slot associated with that program.', 'start': 2440.865, 'duration': 4.643}, {'end': 2451.652, 'text': "so somebody's watching a program and and that program tends to draw on a specific target audience.", 'start': 2445.508, 'duration': 6.144}, {'end': 2461.498, 'text': "then you want to show your ad around the time when that program is slotted to air on tv, because you know you're likely going to reach your audience.", 'start': 2451.652, 'duration': 9.846}], 'summary': 'Digital marketing offers cost-effective targeting compared to traditional tv or radio advertising.', 'duration': 32.46, 'max_score': 2429.038, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS42429038.jpg'}, {'end': 2617.429, 'src': 'embed', 'start': 2590.541, 'weight': 5, 'content': [{'end': 2597.708, 'text': 'some other uses for digital marketing and helps build brand awareness and reputation of your business.', 'start': 2590.541, 'duration': 7.167}, {'end': 2603.935, 'text': "So when we say brand awareness, if you're just launching a company and nobody knows who you are?", 'start': 2597.769, 'duration': 6.166}, {'end': 2612.564, 'text': 'if we use Google ads as our preferred method of digital marketing and establishing campaigns, we can choose that display network.', 'start': 2603.935, 'duration': 8.629}, {'end': 2617.429, 'text': 'that display network, Google Ads, reaches a large amount of people,', 'start': 2612.564, 'duration': 4.865}], 'summary': 'Digital marketing, like google ads, builds brand awareness and reputation, reaching a large audience.', 'duration': 26.888, 'max_score': 2590.541, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS42590541.jpg'}, {'end': 2845.086, 'src': 'embed', 'start': 2819.578, 'weight': 15, 'content': [{'end': 2826.421, 'text': 'your domain whatever that domain is dot com or dot org is relevant in the eyes of google.', 'start': 2819.578, 'duration': 6.843}, {'end': 2830.023, 'text': "and so let's take a look at on page seo first.", 'start': 2826.421, 'duration': 3.602}, {'end': 2834.004, 'text': 'so, like i mentioned, it involves optimizing your website.', 'start': 2830.023, 'duration': 3.981}, {'end': 2843.286, 'text': "and when we say optimizing your website, there's a lot of things you can do on your website to make it relevant in the eyes of google.", 'start': 2834.004, 'duration': 9.282}, {'end': 2845.086, 'text': 'and we can look at the content.', 'start': 2843.286, 'duration': 1.8}], 'summary': "Optimize your website to be relevant in google's eyes through on-page seo.", 'duration': 25.508, 'max_score': 2819.578, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS42819578.jpg'}], 'start': 5.37, 'title': 'Digital marketing strategies', 'summary': 'Introduces digital marketing, highlights its importance, differences from traditional marketing, and its rapid evolution and cost efficiency. it discusses the benefits, channels, and various digital marketing channels, emphasizing their effectiveness in reaching target audiences and driving traffic to websites. the chapter also covers marketing strategies for consideration and purchase stages, maximizing post-purchase stage, and digital marketing and seo overview.', 'chapters': [{'end': 299.889, 'start': 5.37, 'title': 'Introduction to digital marketing', 'summary': 'Introduces digital marketing, highlighting its importance and the differences between traditional and digital marketing, emphasizing the rapid evolution and cost efficiency of digital marketing, and detailing the real-time results and extensive reach it offers, with reference to specific platforms and media types.', 'duration': 294.519, 'highlights': ['Digital marketing has become more popular than traditional marketing, with a rapid evolution over the past few decades and a significant increase in internet usage, resulting in extensive activity on the internet every 60 seconds.', 'The differences between traditional and digital marketing are explained, emphasizing the limited reach of traditional marketing compared to the extensive and versatile reach of digital marketing, along with its real-time results, cost efficiency, and targeted audience capabilities.', 'Real-time reporting, instant results, and cost efficiency are highlighted as major advantages of digital marketing in contrast to the delayed communication, lack of real-time results, and higher costs associated with traditional marketing.', 'The ability to target specific audiences, control budget allocation, and utilize various media types and platforms for promotion is emphasized as a significant advantage of digital marketing over traditional marketing.']}, {'end': 634.24, 'start': 299.889, 'title': 'Benefits and channels of digital marketing', 'summary': 'Highlights the benefits of digital marketing including cost control, targeted audience reach, and campaign measurement, and discusses the various channels of digital marketing such as seo and sem, emphasizing the potential traffic and visibility they offer.', 'duration': 334.351, 'highlights': ['Digital marketing allows targeting specific audience easily, unlike traditional marketing, leading to efficient cost control and campaign optimization.', 'SEO is a key digital marketing channel, enabling businesses to increase the quantity and quality of organic traffic from search engines like Google, potentially driving significant traffic to relevant pages.', 'SEM, or search engine marketing, offers the opportunity to appear at the top of search results by bidding on keywords, providing visibility and traffic through paid ads on search engines.']}, {'end': 1019.86, 'start': 634.58, 'title': 'Digital marketing channels overview', 'summary': 'Discusses search engine marketing, email marketing, affiliate marketing, social media marketing, and content marketing, highlighting their effectiveness in reaching target audiences and driving traffic to websites through various digital marketing channels.', 'duration': 385.28, 'highlights': ['Search engine marketing (SEM) allows bidding on keywords to appear at the top of search results, providing visibility and traffic for keywords a website is not found for, with costs ranging from one penny to a hundred dollars per click.', 'Email marketing enables personalized and segmented audience targeting, offering an effective way to capture leads and convert them to customers, with the ability to track the success of email campaigns through metrics like click-through rates and conversions.', 'Affiliate marketing leverages third-party affiliates to promote products or services and pays commissions based on sales, providing the ability to select and work with affiliates to effectively promote products or services.', 'Social media marketing offers both paid advertising and organic content posting options across various platforms, allowing businesses to reach a wide audience and drive traffic back to their websites based on their product or service.', 'Content marketing involves creating diverse content tailored to different platforms, such as photos for Instagram and tweets for Twitter, aiming to engage and attract audiences through relevant and valuable content.']}, {'end': 1587.903, 'start': 1019.92, 'title': 'Content and mobile marketing strategies', 'summary': 'Discusses the effectiveness of content marketing in reaching targeted audiences through various content types and platforms, and also delves into the strategy of mobile marketing to reach target audiences through mobile devices and the different stages of the customer lifecycle, emphasizing the importance of addressing essential questions and leveraging various digital marketing channels for awareness and consideration stages.', 'duration': 567.983, 'highlights': ['Content marketing involves creating valuable content in various forms like text, video, infographic, and image to reach targeted audiences, tailored to specific platforms like Instagram and YouTube.', 'Mobile marketing focuses on reaching target audiences through mobile devices, utilizing strategies like messaging, email, and app installations for product or service promotion, including methods like SMS, instant messaging, and app installs, as well as running targeted Google ads for app installs.', 'The chapter emphasizes the different stages of the customer lifecycle, particularly the awareness and consideration stages, stressing the importance of addressing essential questions like what the brand offers, why the customer needs it, and what solution it provides, and leveraging digital marketing channels including SEO, social media, affiliate, mobile, content, and SEM for targeted content delivery and promotion.']}, {'end': 1913.325, 'start': 1587.903, 'title': 'Marketing strategies for consideration and purchase stages', 'summary': 'Discusses using email, mobile marketing, and display for consideration and purchase stages, emphasizing the importance of customer testimonials and reviews, and providing quantifiable data such as 83% of online audience requiring encouragement to complete a purchase.', 'duration': 325.422, 'highlights': ['The chapter discusses using email, mobile marketing, and display for consideration and purchase stages', 'Emphasizing the importance of customer testimonials and reviews', 'Providing quantifiable data such as 83% of online audience requiring encouragement to complete a purchase']}, {'end': 2565.637, 'start': 1913.585, 'title': 'Maximizing post-purchase stage', 'summary': 'Discusses the post-purchase stage in digital marketing, emphasizing the use of various channels such as email, mobile, social media, and content to engage customers, gather feedback, and incentivize further purchases, ultimately aiming to maximize the value of each customer. it also highlights the benefits and uses of digital marketing, including providing metrics for campaign optimization, personalized user experience, and cost-effective targeting.', 'duration': 652.052, 'highlights': ['Engage customers through email, mobile, social media, and content to gather feedback and incentivize further purchases, aiming to maximize the value of each customer.', 'Benefits and uses of digital marketing include providing metrics for campaign optimization, personalized user experience, and cost-effective targeting.', 'Utilize various channels such as email, mobile, social media, and content to engage customers and gather feedback, aiming to maximize the value of each customer.']}, {'end': 3034.413, 'start': 2565.717, 'title': 'Digital marketing and seo overview', 'summary': 'Discusses digital marketing, including retargeting and remarketing, brand awareness through google ads and youtube, and the importance and strategies of search engine optimization (seo) involving both on-page and off-page optimization.', 'duration': 468.696, 'highlights': ['The chapter discusses digital marketing, including retargeting and remarketing.', 'Brand awareness is emphasized through Google Ads and YouTube, reaching a large audience.', 'The significance of search engine optimization (SEO) is explained, covering both on-page and off-page optimization strategies.']}], 'duration': 3029.043, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS45370.jpg', 'highlights': ['Digital marketing has become more popular than traditional marketing, with a rapid evolution and significant increase in internet usage.', 'Real-time reporting, instant results, and cost efficiency are highlighted as major advantages of digital marketing.', 'The ability to target specific audiences, control budget allocation, and utilize various media types and platforms for promotion is emphasized as a significant advantage of digital marketing.', 'SEO is a key digital marketing channel, enabling businesses to increase the quantity and quality of organic traffic from search engines.', 'SEM allows bidding on keywords to appear at the top of search results, providing visibility and traffic for keywords a website is not found for.', 'Email marketing enables personalized and segmented audience targeting, offering an effective way to capture leads and convert them to customers.', 'Affiliate marketing leverages third-party affiliates to promote products or services and pays commissions based on sales.', 'Content marketing involves creating diverse content tailored to different platforms, aiming to engage and attract audiences through relevant and valuable content.', 'Mobile marketing focuses on reaching target audiences through mobile devices, utilizing strategies like messaging, email, and app installations for product or service promotion.', 'The chapter emphasizes the different stages of the customer lifecycle, particularly the awareness and consideration stages, stressing the importance of addressing essential questions and leveraging digital marketing channels for targeted content delivery and promotion.', 'The chapter discusses using email, mobile marketing, and display for consideration and purchase stages.', 'Emphasizing the importance of customer testimonials and reviews.', 'Engage customers through email, mobile, social media, and content to gather feedback and incentivize further purchases, aiming to maximize the value of each customer.', 'Benefits and uses of digital marketing include providing metrics for campaign optimization, personalized user experience, and cost-effective targeting.', 'The chapter discusses digital marketing, including retargeting and remarketing.', 'Brand awareness is emphasized through Google Ads and YouTube, reaching a large audience.', 'The significance of search engine optimization (SEO) is explained, covering both on-page and off-page optimization strategies.']}, {'end': 5546.705, 'segs': [{'end': 3077.322, 'src': 'embed', 'start': 3053.045, 'weight': 4, 'content': [{'end': 3063.292, 'text': 'So really what we want to do is we want to establish a way to get links from other websites to our own or references on other websites to our website.', 'start': 3053.045, 'duration': 10.247}, {'end': 3066.934, 'text': 'We want to build those links to help us gain in ranking.', 'start': 3063.432, 'duration': 3.502}, {'end': 3069.256, 'text': "So there's lots of ways to do that.", 'start': 3067.034, 'duration': 2.222}, {'end': 3076.021, 'text': 'you have social media again, you have social content sites like reddit, medium, quora.', 'start': 3069.736, 'duration': 6.285}, {'end': 3077.322, 'text': 'you have blogging.', 'start': 3076.021, 'duration': 1.301}], 'summary': 'Establish links from other websites to improve ranking using social media, content sites, and blogging.', 'duration': 24.277, 'max_score': 3053.045, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS43053045.jpg'}, {'end': 3604.942, 'src': 'embed', 'start': 3581.088, 'weight': 9, 'content': [{'end': 3590.612, 'text': "okay, so i'm gonna go ahead and type in my new my domain and now i'm gonna get a sense of what my backlink profile is for my domain.", 'start': 3581.088, 'duration': 9.524}, {'end': 3599.058, 'text': 'so here i can see the number of backlinks, the total backlinks, and notice 85 of them are do follow links,', 'start': 3590.612, 'duration': 8.446}, {'end': 3604.942, 'text': 'so google is able to recognize those links and then i could see referring domains.', 'start': 3599.058, 'duration': 5.884}], 'summary': 'Analyzing new domain for backlink profile: 85 do follow links, total backlinks, and referring domains.', 'duration': 23.854, 'max_score': 3581.088, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS43581088.jpg'}, {'end': 3990.918, 'src': 'embed', 'start': 3966.551, 'weight': 2, 'content': [{'end': 3974.133, 'text': 'an infographic could be something you actually share on linkedin, so all these other assets could be integrated throughout.', 'start': 3966.551, 'duration': 7.582}, {'end': 3977.394, 'text': 'they could be shared or used on your website.', 'start': 3974.133, 'duration': 3.261}, {'end': 3982.136, 'text': 'okay for people to grab and share and use and comment on.', 'start': 3977.394, 'duration': 4.742}, {'end': 3984.016, 'text': "okay. so that's what content marketing is.", 'start': 3982.136, 'duration': 1.88}, {'end': 3990.918, 'text': 'you need to be able to push out content so that people have a better understanding of your product or service.', 'start': 3984.016, 'duration': 6.902}], 'summary': 'Content marketing involves creating shareable assets for linkedin, website, and other channels to enhance product/service understanding.', 'duration': 24.367, 'max_score': 3966.551, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS43966551.jpg'}, {'end': 4129.058, 'src': 'embed', 'start': 4103.863, 'weight': 0, 'content': [{'end': 4110.287, 'text': 'So if I go in here and look at this recent blog post that has been posted, I can go ahead and edit it.', 'start': 4103.863, 'duration': 6.424}, {'end': 4117.011, 'text': "And when I edit it, I'm going to be able to look at this blog post in a visual format.", 'start': 4110.768, 'duration': 6.243}, {'end': 4120.493, 'text': 'And I can also look at it in HTML form.', 'start': 4117.452, 'duration': 3.041}, {'end': 4122.435, 'text': 'so notice i.', 'start': 4120.834, 'duration': 1.601}, {'end': 4129.058, 'text': 'the great thing about wordpress is i can use imagery, i can insert videos, i can insert infographics,', 'start': 4122.435, 'duration': 6.623}], 'summary': 'Using wordpress, you can edit blog posts with imagery, videos, and infographics.', 'duration': 25.195, 'max_score': 4103.863, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS44103863.jpg'}, {'end': 4470.142, 'src': 'embed', 'start': 4438.563, 'weight': 6, 'content': [{'end': 4444.767, 'text': "so if you already have a competitor on facebook, you can always go to your competitor's website and you can always see.", 'start': 4438.563, 'duration': 6.204}, {'end': 4450.689, 'text': "you know what they're posting and what kind of reaction engagement they're getting for a particular post.", 'start': 4445.447, 'duration': 5.242}, {'end': 4455.372, 'text': "so it doesn't help, before you go live, to do some due diligence about your competition.", 'start': 4450.689, 'duration': 4.683}, {'end': 4459.033, 'text': 'you can also conduct a social media audit and again, what we mean by audience.', 'start': 4455.372, 'duration': 3.661}, {'end': 4461.074, 'text': 'just like on the content side.', 'start': 4459.033, 'duration': 2.041}, {'end': 4470.142, 'text': "we want to be able to see what's worked and what's not worked in the past, and with digital marketing recall you can get instant metrics back.", 'start': 4461.074, 'duration': 9.068}], 'summary': "Analyze competitor's social media for insights before going live, using digital marketing to gain instant metrics.", 'duration': 31.579, 'max_score': 4438.563, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS44438563.jpg'}, {'end': 4530.43, 'src': 'embed', 'start': 4505.862, 'weight': 8, 'content': [{'end': 4512.791, 'text': 'then you want to take inspiration from case studies and other famous brands, so can continue to learn.', 'start': 4505.862, 'duration': 6.929}, {'end': 4515.094, 'text': "i mean that's the beauty of social media marketing.", 'start': 4512.791, 'duration': 2.303}, {'end': 4523.044, 'text': 'most big companies, medium-sized companies, even smaller companies that have performed well are out on social media.', 'start': 4515.094, 'duration': 7.95}, {'end': 4530.43, 'text': 'so take a look at some other companies that inspire you, or some other companies in your industry, or even again your competitors,', 'start': 4523.044, 'duration': 7.386}], 'summary': 'Learn from successful companies on social media marketing.', 'duration': 24.568, 'max_score': 4505.862, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS44505862.jpg'}, {'end': 4749.739, 'src': 'embed', 'start': 4720.686, 'weight': 1, 'content': [{'end': 4726.489, 'text': 'You got Buffer, Hootsuite, Sprinklr, PostPlanner, Later Sprout Social.', 'start': 4720.686, 'duration': 5.803}, {'end': 4730.852, 'text': 'I mean, the list of social media marketing tools is endless.', 'start': 4726.87, 'duration': 3.982}, {'end': 4735.795, 'text': 'And just like SEO, you will need a platform to work with.', 'start': 4731.592, 'duration': 4.203}, {'end': 4739.558, 'text': 'So with SEO, we showed you Moz as the SEO platform.', 'start': 4735.856, 'duration': 3.702}, {'end': 4749.739, 'text': "With social, we're going to show you Sprout Social, because with Sprout Social, if you have a content calendar, if you have a lot of different assets,", 'start': 4739.919, 'duration': 9.82}], 'summary': 'Various social media marketing tools like buffer, hootsuite, sprinklr, postplanner, and later are available, with sprout social being recommended for content management.', 'duration': 29.053, 'max_score': 4720.686, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS44720686.jpg'}, {'end': 4987.914, 'src': 'embed', 'start': 4965.635, 'weight': 7, 'content': [{'end': 4973.562, 'text': "now, with facebook advertising, it's a cost per click model, so anytime somebody does click on that ad, you're going to pay,", 'start': 4965.635, 'duration': 7.927}, {'end': 4980.188, 'text': 'but it allows you to really get your content out there in front of your intended audience.', 'start': 4973.562, 'duration': 6.626}, {'end': 4987.914, 'text': "if you're not doing it organically, meaning you're not posting on facebook on a regular basis, or maybe you want to supplement those organic posts,", 'start': 4980.188, 'duration': 7.726}], 'summary': 'Facebook advertising: cost per click model, pay for ad clicks, reach intended audience.', 'duration': 22.279, 'max_score': 4965.635, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS44965635.jpg'}, {'end': 5229.053, 'src': 'embed', 'start': 5199.77, 'weight': 3, 'content': [{'end': 5207.997, 'text': 'really the key here that i want to really emphasize is when you establish a campaign or set up a campaign, you need to establish what the goal is,', 'start': 5199.77, 'duration': 8.227}, {'end': 5217.406, 'text': "because when you actually choose your keywords and write your ads and launch the campaign and start paying google or bing or whomever it is you're advertising with,", 'start': 5207.997, 'duration': 9.409}, {'end': 5219.648, 'text': 'you want to be able to measure those goals.', 'start': 5217.406, 'duration': 2.242}, {'end': 5229.053, 'text': "so that's really the important part here, because regardless of where you advertise, you're going to be able to monitor campaign results,", 'start': 5219.648, 'duration': 9.405}], 'summary': 'Establish clear campaign goals for effective monitoring and measurement.', 'duration': 29.283, 'max_score': 5199.77, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS45199770.jpg'}], 'start': 3034.413, 'title': 'Seo and content marketing', 'summary': "Delves into off-page and on-page seo tools, content marketing insights, social media strategy, and digital advertising options. it covers tools like google keyword planner, moz's keyword explorer, ahrefs, and insights on video content marketing and digital advertising options on platforms like facebook and search engines.", 'chapters': [{'end': 3476.3, 'start': 3034.413, 'title': 'Off-page seo and on-page seo tools', 'summary': 'Discusses off-page seo, emphasizing the importance of quality and relevant backlinks, distinguishing between dofollow and nofollow links, and the impact of link juice on domain reputation. additionally, it introduces google keyword planner for on-page seo, showcasing how to find and analyze keywords with specific search volumes and competitiveness.', 'duration': 441.887, 'highlights': ['Establishing quality and relevant backlinks is crucial for off-page SEO, as they help in gaining ranking, with social media, social content sites, and blogging among the various ways to achieve this.', 'The distinction between dofollow and nofollow links is explained, emphasizing the importance of obtaining dofollow links to receive credit for backlinks and the associated link juice, which contributes to domain reputation.', 'Introduction of Google Keyword Planner for on-page SEO, demonstrating how to find and analyze keywords based on search volume and competitiveness to optimize website content.']}, {'end': 4202.653, 'start': 3476.4, 'title': 'Seo and content marketing insights', 'summary': "Explores the use of tools like moz's keyword explorer to analyze keyword data, ahrefs for off-page seo analysis, pingdom for page speed monitoring, and google analytics for on-page seo assessment. it also delves into content marketing strategies and the use of wordpress as a content management system.", 'duration': 726.253, 'highlights': ["Moz's Keyword Explorer provides insights on keyword volume, difficulty score, and click-through rate, along with keyword suggestions, making it a valuable tool for SEO analysis.", 'Ahrefs is a free tool for off-page SEO analysis, providing information on backlinks, referring domains, and off-page SEO performance, offering valuable insights for website optimization.', 'Pingdom offers a 14-day free trial for monitoring page speed and provides insights into visitor metrics, making it a useful tool for assessing website performance.', 'Google Analytics enables the measurement of page load performance, offering suggestions to improve page speed and insights into desktop and mobile performance, essential for on-page SEO optimization.', 'WordPress serves as a content management system that facilitates SEO optimization, content publishing, and management, making it a valuable tool for content marketing strategies.']}, {'end': 4917.442, 'start': 4202.693, 'title': 'Content marketing & social media strategy', 'summary': 'Explores the versatility and power of video in content marketing and provides a comprehensive guide to establishing goals, content creation, platform selection, audience research, and tools for effective social media marketing, including paid campaigns on facebook and instagram.', 'duration': 714.749, 'highlights': ['Video is a versatile and powerful form of content marketing, with the ability to upload to popular video sites like YouTube, optimize with title tags and hashtags, and measure interaction through views, likes, shares, and user engagement.', 'Establishing goals, audience research, and content calendar are essential for effective social media marketing, including the selection of suitable content types such as infographics based on marketing objectives.', 'Utilizing social media platform tools like Sprout Social for content organization, publishing, listening, and reporting is vital for analyzing the performance of content and engaging with the audience.', 'Paid campaigns on Facebook and Instagram provide the opportunity to target specific audiences based on demographics, interests, behavior, and placements, with various ad formats available for effective promotion.']}, {'end': 5199.41, 'start': 4917.742, 'title': 'Digital advertising options', 'summary': 'Discusses the options available for digital advertising on platforms like facebook and search engines, emphasizing the ability to target specific audiences and pay per click for increased visibility and traffic.', 'duration': 281.668, 'highlights': ['Facebook advertising offers specific targeting options and cost per click model, allowing content to reach the intended audience', 'Search engine marketing enables advertisers to pay for top search engine rankings, leading to increased visibility and traffic for specific keywords', 'The importance of setting campaign goals and choosing relevant keywords for paid per click advertising']}, {'end': 5546.705, 'start': 5199.77, 'title': 'Optimizing campaigns for conversions', 'summary': 'Emphasizes the importance of setting clear campaign goals, measuring campaigns against conversions, optimizing campaigns for performance, and using retargeting to pull potential customers back to the website, with examples and tips for running different types of ads on various platforms.', 'duration': 346.935, 'highlights': ['The importance of setting clear campaign goals and measuring campaigns against conversions', 'The significance of optimizing campaigns for performance and retargeting potential customers', 'Tips for running different types of ads on various platforms']}], 'duration': 2512.292, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS43034413.jpg', 'highlights': ['Ahrefs provides valuable insights for website optimization through off-page SEO analysis.', "Moz's Keyword Explorer offers insights on keyword volume, difficulty score, and click-through rate.", 'Establishing quality and relevant backlinks is crucial for off-page SEO.', 'Video is a versatile and powerful form of content marketing.', 'Paid campaigns on Facebook and Instagram provide the opportunity to target specific audiences.', 'Utilizing social media platform tools like Sprout Social is vital for analyzing content performance.', 'Google Keyword Planner helps find and analyze keywords for on-page SEO.', 'WordPress serves as a valuable tool for content marketing strategies.', 'Facebook advertising offers specific targeting options and cost per click model.', 'Search engine marketing enables advertisers to pay for top search engine rankings.']}, {'end': 7135.771, 'segs': [{'end': 5635.355, 'src': 'embed', 'start': 5590.282, 'weight': 1, 'content': [{'end': 5597.547, 'text': 'now, if you have any more questions about google ads, feel free to check out our in-depth video about google ads.', 'start': 5590.282, 'duration': 7.265}, {'end': 5600.368, 'text': 'it covers everything a to z on google ads.', 'start': 5597.547, 'duration': 2.821}, {'end': 5608.053, 'text': 'you know we also have videos on our simply learn youtube playlist for facebook, twitter, social media marketing.', 'start': 5600.368, 'duration': 7.685}, {'end': 5612.956, 'text': "so if you're curious to know a little bit more about search engine marketing, you know.", 'start': 5608.053, 'duration': 4.903}, {'end': 5616.999, 'text': 'check out any one of these videos that we have listed on our youtube channel.', 'start': 5612.956, 'duration': 4.043}, {'end': 5620.443, 'text': "Okay, so let's move over to affiliate marketing now.", 'start': 5617.261, 'duration': 3.182}, {'end': 5628.57, 'text': "And so with affiliate marketing, really it's interesting and unique in that affiliate marketing involves paying out commissions.", 'start': 5621.004, 'duration': 7.566}, {'end': 5635.355, 'text': "And who are you paying commissions to? Well, you're paying commissions to website owners or publishers.", 'start': 5629.09, 'duration': 6.265}], 'summary': 'In-depth videos cover a-z of google ads, also offering content on facebook, twitter, and social media marketing. affiliate marketing involves paying commissions to website owners or publishers.', 'duration': 45.073, 'max_score': 5590.282, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS45590282.jpg'}, {'end': 5760.185, 'src': 'embed', 'start': 5727.099, 'weight': 4, 'content': [{'end': 5730.181, 'text': "And more importantly, again, you're going to establish the commission.", 'start': 5727.099, 'duration': 3.082}, {'end': 5733.424, 'text': "So the commission doesn't have to be the same for all affiliates.", 'start': 5730.462, 'duration': 2.962}, {'end': 5743.15, 'text': 'It could simply be, you know, your top affiliates get a higher commission as opposed to just some other affiliates who get a starting commission.', 'start': 5733.944, 'duration': 9.206}, {'end': 5749.235, 'text': 'you establish everything on the platform, the affiliate platform that you choose.', 'start': 5743.49, 'duration': 5.745}, {'end': 5752.678, 'text': 'now affiliates apply to advertise on your behalf.', 'start': 5749.235, 'duration': 3.443}, {'end': 5760.185, 'text': "so they're going to say hey, i'm interested in selling your product or service, so you're going to use that platform, if it's commission junction,", 'start': 5752.678, 'duration': 7.507}], 'summary': 'Establish different commission rates for affiliates based on performance and use an affiliate platform for applications and tracking.', 'duration': 33.086, 'max_score': 5727.099, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS45727099.jpg'}, {'end': 6225.638, 'src': 'embed', 'start': 6195.979, 'weight': 3, 'content': [{'end': 6201.122, 'text': 'just like with affiliate marketing, you want to choose an appropriate email marketing tool.', 'start': 6195.979, 'duration': 5.143}, {'end': 6207.026, 'text': 'there are plenty to be had, each work in a very similar nature.', 'start': 6201.122, 'duration': 5.904}, {'end': 6217.814, 'text': 'some offer different pricing models, meaning you know you can send an email to x recipients for flat fee or you pay a small amount per email address.', 'start': 6207.026, 'duration': 10.788}, {'end': 6225.638, 'text': 'each one is slightly different in terms of how they price, but in terms of the features, they all work in a very similar fashion,', 'start': 6218.274, 'duration': 7.364}], 'summary': 'Choose an appropriate email marketing tool with various pricing models and similar features.', 'duration': 29.659, 'max_score': 6195.979, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS46195979.jpg'}, {'end': 6268.97, 'src': 'embed', 'start': 6236.544, 'weight': 7, 'content': [{'end': 6241.587, 'text': "you're going to use that email marketing tool to actually send the campaign after it's been tested.", 'start': 6236.544, 'duration': 5.043}, {'end': 6246.77, 'text': 'okay, so you want to send the campaign, you can immediately send them out or you can schedule them.', 'start': 6241.587, 'duration': 5.183}, {'end': 6255.518, 'text': "Now, a best practice with an email is, when you actually send one out, you're sending an email out to your target audience.", 'start': 6247.25, 'duration': 8.268}, {'end': 6259.962, 'text': 'you want to create probably two emails per segment audience.', 'start': 6255.518, 'duration': 4.444}, {'end': 6268.97, 'text': 'Why?? Because you want to add an attractive subject line and copy to the email, but If you send two emails to the same target audience,', 'start': 6260.063, 'duration': 8.907}], 'summary': 'Use email marketing tool to send tested campaign, create 2 emails per segment audience for attractive subject line and copy.', 'duration': 32.426, 'max_score': 6236.544, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS46236544.jpg'}, {'end': 6307.67, 'src': 'embed', 'start': 6283.021, 'weight': 0, 'content': [{'end': 6289.023, 'text': "a design based on your target audience, but it's always the subject line that people see first.", 'start': 6283.021, 'duration': 6.002}, {'end': 6295.926, 'text': "so you want to write an attractive subject line and copy that's going to entice somebody to open the email.", 'start': 6289.023, 'duration': 6.903}, {'end': 6300.127, 'text': 'so why not send two emails to each target audience?', 'start': 6295.926, 'duration': 4.201}, {'end': 6303.428, 'text': 'that way you can see what email subject line works best.', 'start': 6300.127, 'duration': 3.301}, {'end': 6307.67, 'text': "so that's the whole idea about performing a b test to test out different ideas.", 'start': 6303.428, 'duration': 4.242}], 'summary': 'Perform an a/b test with two emails per target audience to determine the most effective subject line and copy.', 'duration': 24.649, 'max_score': 6283.021, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS46283021.jpg'}], 'start': 5547.145, 'title': 'Digital marketing strategies', 'summary': 'Covers google ads, affiliate marketing, maximizing digital marketing channels, email marketing best practices, and the best digital marketing tools for 2019, emphasizing ad extensions, affiliate finding, email segmentation, a/b testing, and keyword relevance.', 'chapters': [{'end': 5838.067, 'start': 5547.145, 'title': 'Google ads and affiliate marketing', 'summary': 'Covers the use of ad extensions in google ads and the process of affiliate marketing, including finding affiliates, setting up commission structures, and tracking conversions.', 'duration': 290.922, 'highlights': ['Google ads offer various extensions like site links, call outs, and location extensions, which can be appended to text ads to make them more compelling and effective.', 'Affiliate marketing involves paying commissions to website owners or publishers for driving actions such as registrations, sales, or subscriptions, with the ability to set different commission rates for different affiliates.', 'Affiliate platforms like Commission Junction help in finding affiliates, setting up rules and guidelines, and tracking conversions to ensure that affiliates are appropriately rewarded for their efforts.', 'The affiliate network records and tracks traffic and conversions from affiliate websites to the main website, validating and crediting transactions to the affiliates and paying them commissions based on their performance.']}, {'end': 6217.814, 'start': 5838.067, 'title': 'Maximizing digital marketing channels', 'summary': 'Covers maximizing digital marketing through affiliate marketing, native advertising, and email marketing, emphasizing the significance of choosing the right affiliates, placing ads strategically, and targeting specific email segments, with examples of platforms and tools provided.', 'duration': 379.747, 'highlights': ['Affiliate marketing allows earning up to 12 advertising fees with trusted e-commerce list leader, emphasizing the importance of finding quality affiliates to represent the brand.', 'Native advertising focuses on placing ads next to content that naturally fits, illustrated through examples of ads on buzzfeed alongside relevant articles and the importance of ad placement, requiring an ad network for implementation.', 'Email marketing involves targeting specific segments, creating tailored campaigns, and aligning the call to action with the campaign goal, emphasizing the necessity of choosing an appropriate email marketing tool with different pricing models.']}, {'end': 6811.515, 'start': 6218.274, 'title': 'Email marketing best practices', 'summary': 'Provides insights into email marketing best practices, including the importance of a/b testing, targeted audience segmentation, and performance analysis, using examples from airbnb and mailchimp, as well as discussing online pr strategies and tools.', 'duration': 593.241, 'highlights': ["Email marketing best practices include A/B testing to analyze subject lines' effectiveness, targeting specific audience segments, and monitoring open rates, click-through rates, and conversions.", 'Examples from Airbnb and MailChimp illustrate targeted email campaigns with clear call-to-action (CTA) objectives and the utilization of email marketing tools for audience segmentation, campaign creation, and performance measurement.', 'Online PR strategies involve engaging with digital publications, leveraging user reviews, and utilizing third-party services such as PR.com and PR newswire for press release distribution and increased visibility.']}, {'end': 7135.771, 'start': 6811.515, 'title': 'Best digital marketing tools 2019', 'summary': "Focuses on the best digital marketing tools for seo, paid search, email marketing, web analytics, affiliate marketing, social media, and competition analysis, emphasizing the importance of using relevant keywords with high volume and low competition through tools like google's keyword planner.", 'duration': 324.256, 'highlights': ['The chapter focuses on the best digital marketing tools for SEO, paid search, email marketing, web analytics, affiliate marketing, social media, and competition analysis.', "Emphasizes the importance of using relevant keywords with high volume and low competition through tools like Google's Keyword Planner.", "Discusses the use of Google's Keyword Planner for identifying relevant keywords for optimization."]}], 'duration': 1588.626, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS45547145.jpg', 'highlights': ['Google ads offer various extensions like site links, call outs, and location extensions to make text ads more compelling and effective.', 'Affiliate marketing involves paying commissions to website owners for driving actions, with the ability to set different commission rates for different affiliates.', 'Affiliate platforms like Commission Junction help in finding affiliates, setting up rules and guidelines, and tracking conversions.', 'Affiliate marketing allows earning up to 12 advertising fees with trusted e-commerce list leader, emphasizing the importance of finding quality affiliates.', 'Email marketing involves targeting specific segments, creating tailored campaigns, and aligning the call to action with the campaign goal.', "Email marketing best practices include A/B testing to analyze subject lines' effectiveness, targeting specific audience segments, and monitoring open rates, click-through rates, and conversions.", 'The chapter focuses on the best digital marketing tools for SEO, paid search, email marketing, web analytics, affiliate marketing, social media, and competition analysis.', "Emphasizes the importance of using relevant keywords with high volume and low competition through tools like Google's Keyword Planner."]}, {'end': 8681.957, 'segs': [{'end': 7255.813, 'src': 'embed', 'start': 7227.857, 'weight': 1, 'content': [{'end': 7232.861, 'text': 'but i know that the cost per click seems a little bit high and what is a little bit high?', 'start': 7227.857, 'duration': 5.004}, {'end': 7236.203, 'text': 'well, you know, i can see some other keywords here that you know.', 'start': 7232.861, 'duration': 3.342}, {'end': 7237.604, 'text': 'a dollar to three dollars.', 'start': 7236.203, 'duration': 1.401}, {'end': 7241.948, 'text': "okay, i could see some other ones that are even lower than the seven dollars they're suggesting.", 'start': 7237.604, 'duration': 4.344}, {'end': 7246.57, 'text': "so that's a indication that the keyword is highly competitive.", 'start': 7241.948, 'duration': 4.622}, {'end': 7251.052, 'text': "so the idea here, using google's keyword planner, is one.", 'start': 7246.57, 'duration': 4.482}, {'end': 7255.813, 'text': 'we want to get an idea of what other keywords are out there that are relevant.', 'start': 7251.052, 'duration': 4.761}], 'summary': 'Cost per click ranges from $1 to $7, indicating high competitiveness in keywords.', 'duration': 27.956, 'max_score': 7227.857, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS47227857.jpg'}, {'end': 7339.658, 'src': 'embed', 'start': 7312.208, 'weight': 4, 'content': [{'end': 7319.459, 'text': 'So you have settings that you can change and manipulate to get you the data you need to choose keywords.', 'start': 7312.208, 'duration': 7.251}, {'end': 7326.99, 'text': "So that's the whole idea behind Google's keyword planner to find relevant keywords, high volume, low competition.", 'start': 7319.519, 'duration': 7.471}, {'end': 7333.074, 'text': 'Now, alternatively, can certainly use another tool to find keywords.', 'start': 7327.19, 'duration': 5.884}, {'end': 7339.658, 'text': 'so I have a Moz account, so I logged into Moz and Moz has a tool called keyword Explorer.', 'start': 7333.074, 'duration': 6.584}], 'summary': "Use google's keyword planner for relevant keywords, high volume, and low competition. alternatively, moz's keyword explorer can be used.", 'duration': 27.45, 'max_score': 7312.208, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS47312208.jpg'}, {'end': 7457.009, 'src': 'embed', 'start': 7431.645, 'weight': 0, 'content': [{'end': 7439.07, 'text': "but for now, if you don't want to necessarily use google's keyword planner because maybe you're not running google ads, you can always use Moz.", 'start': 7431.645, 'duration': 7.425}, {'end': 7443.413, 'text': 'now remember, Moz has basically a freemium version,', 'start': 7439.07, 'duration': 4.343}, {'end': 7457.009, 'text': 'meaning you can sign up for a free account and you can sign up for a free account as a test trial and you can test it for a period of days and leverage its tools during that free trial to get a better sense of how these tools work.', 'start': 7443.413, 'duration': 13.596}], 'summary': 'Moz offers freemium version for non-google ad users to test tools for a period of days.', 'duration': 25.364, 'max_score': 7431.645, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS47431645.jpg'}, {'end': 8263.592, 'src': 'embed', 'start': 8239.726, 'weight': 2, 'content': [{'end': 8247.969, 'text': "but this time I'm looking at it in Google Analytics and so here I can see what my search queries are my clicks, my impressions,", 'start': 8239.726, 'duration': 8.243}, {'end': 8252.191, 'text': 'my click-through rate by search query and then the average position.', 'start': 8247.969, 'duration': 4.222}, {'end': 8259.201, 'text': "so that's the great thing about that performance report is that when I link up Google Search Console with analytics,", 'start': 8252.191, 'duration': 7.01}, {'end': 8261.245, 'text': "I'm able to see that data in analytics.", 'start': 8259.201, 'duration': 2.044}, {'end': 8263.592, 'text': "So that's an added bonus, so to speak.", 'start': 8261.666, 'duration': 1.926}], 'summary': 'Analyzing search performance in google analytics reveals search queries, clicks, impressions, click-through rate, and average position, demonstrating the added value of linking google search console with analytics.', 'duration': 23.866, 'max_score': 8239.726, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS48239726.jpg'}], 'start': 7136.031, 'title': 'Utilizing seo and email marketing tools', 'summary': "Covers using google keyword planner, moz's keyword explorer, and google search console for keyword research, seo analysis, and tracking backlinks, domain authority, along with the importance of email marketing tools like mailchimp and marketo for effective campaigns and lead nurturing.", 'chapters': [{'end': 7177.481, 'start': 7136.031, 'title': 'Google keyword planner for business', 'summary': "Discusses how to use google keyword planner to find keywords related to the business, focusing on being found organically for the keyword 'mail delivery'. it also mentions the option to add more keywords and the importance of honing in on relevant keywords for the business.", 'duration': 41.45, 'highlights': ["Google Keyword Planner helps find keywords related to the business, such as 'mail delivery'.", "The importance of being found organically for the keyword 'mail delivery' is emphasized.", 'The option to add more keywords for search is mentioned.']}, {'end': 7407.488, 'start': 7177.481, 'title': "Google's keyword planner and moz's keyword explorer", 'summary': "Discusses how to use google's keyword planner and moz's keyword explorer to find relevant keywords with high volume and low competition, providing insights into average monthly search volumes, competition levels, and cost per click data.", 'duration': 230.007, 'highlights': ["Google's Keyword Planner provides average monthly search volumes over the last 12 months and competition levels for keywords, with mail delivery showing a cost per click range of $7.46 to $16.61, indicating high competition.", "Using Google's Keyword Planner, users can stimulate ideas for relevancy, assess average monthly search volumes, and evaluate competition levels to determine keyword competitiveness for organic ranking.", "Moz's Keyword Explorer provides insights into average monthly search volumes and competition levels for keywords, with a difficulty score between 1 and 100, indicating the level of competition and ranking difficulty."]}, {'end': 8263.592, 'start': 7407.488, 'title': 'Utilizing moz and google search console for seo', 'summary': "Discusses the usage of moz as an alternative to google's keyword planner, emphasizing on the ability to sign up for a freemium version, and the importance of choosing keywords with high volume, low difficulty, and analyzing competitors. additionally, it delves into the significance of google search console, highlighting its features such as coverage, sitemaps, mobile usability, links, and performance reports for comprehensive seo analysis.", 'duration': 856.104, 'highlights': ["Moz as an Alternative to Google's Keyword Planner", 'Importance of Google Search Console', 'Analyzing Competitors and Choosing Keywords']}, {'end': 8681.957, 'start': 8263.894, 'title': 'Utilizing seo and email marketing tools', 'summary': 'Discusses the importance of using seo tools such as google search console and moz for tracking backlinks, domain authority, and spam score, alongside the significance of utilizing email marketing tools like mailchimp and marketo for effective email campaigns and lead nurturing.', 'duration': 418.063, 'highlights': ['Moz provides insights on domain authority, linking domains, and spam score, enabling identification and disavowal of poor backlinks, ultimately contributing to improved domain authority and SEO performance.', 'Google Search Console facilitates tracking of follow and no follow links, website rankings, click-through rates, impressions, and keyword rankings for desktop, mobile, and cross locations, providing comprehensive data for SEO optimization.', 'Mailchimp and Marketo are valuable email marketing tools, with Mailchimp being beginner-friendly and Marketo suitable for lead nurturing through drip campaigns, facilitating effective communication with prospects at various stages of the funnel.']}], 'duration': 1545.926, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS47136031.jpg', 'highlights': ['Google Search Console facilitates tracking of follow and no follow links, website rankings, click-through rates, impressions, and keyword rankings for desktop, mobile, and cross locations, providing comprehensive data for SEO optimization.', 'Moz provides insights on domain authority, linking domains, and spam score, enabling identification and disavowal of poor backlinks, ultimately contributing to improved domain authority and SEO performance.', "Using Google's Keyword Planner, users can stimulate ideas for relevancy, assess average monthly search volumes, and evaluate competition levels to determine keyword competitiveness for organic ranking.", "Moz's Keyword Explorer provides insights into average monthly search volumes and competition levels for keywords, with a difficulty score between 1 and 100, indicating the level of competition and ranking difficulty.", 'Mailchimp and Marketo are valuable email marketing tools, with Mailchimp being beginner-friendly and Marketo suitable for lead nurturing through drip campaigns, facilitating effective communication with prospects at various stages of the funnel.']}, {'end': 11600.691, 'segs': [{'end': 8710.64, 'src': 'embed', 'start': 8682.217, 'weight': 4, 'content': [{'end': 8684.038, 'text': "So that's the great thing about Marketo.", 'start': 8682.217, 'duration': 1.821}, {'end': 8688.482, 'text': 'It has drip campaigns available along with some other features.', 'start': 8684.439, 'duration': 4.043}, {'end': 8691.424, 'text': "There's HubSpot, a very powerful tool.", 'start': 8689.142, 'duration': 2.282}, {'end': 8698.829, 'text': 'It does a lot from creating landing pages to A-B testing to social to email.', 'start': 8691.504, 'duration': 7.325}, {'end': 8702.893, 'text': 'this is another freemium tool that you could use.', 'start': 8699.91, 'duration': 2.983}, {'end': 8710.64, 'text': 'you have another freemium and send in blue email platform, and then you also have convertkit, another email platform.', 'start': 8702.893, 'duration': 7.747}], 'summary': 'Marketo and hubspot offer a range of features, including drip campaigns and a-b testing, making them powerful tools in the marketing space.', 'duration': 28.423, 'max_score': 8682.217, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS48682217.jpg'}, {'end': 8850.29, 'src': 'embed', 'start': 8821.025, 'weight': 13, 'content': [{'end': 8823.787, 'text': "You don't want to be stuck with just a vanilla template.", 'start': 8821.025, 'duration': 2.762}, {'end': 8828.69, 'text': 'Again, you want to be able to customize an email for your audience.', 'start': 8824.127, 'duration': 4.563}, {'end': 8836.694, 'text': 'You want to be able to manage your list appropriately, meaning if you have 10, 000 users or emails in a list,', 'start': 8829.09, 'duration': 7.604}, {'end': 8841.877, 'text': 'you want to be able to manage them accordingly, break them up or have sub lists, so to speak.', 'start': 8836.694, 'duration': 5.183}, {'end': 8850.29, 'text': 'And then, most importantly, you want to make sure you have a platform that not only does its tracking on its own,', 'start': 8842.118, 'duration': 8.172}], 'summary': 'Customize emails for audience, manage 10,000+ users, track performance.', 'duration': 29.265, 'max_score': 8821.025, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS48821025.jpg'}, {'end': 10126.261, 'src': 'embed', 'start': 10097.288, 'weight': 0, 'content': [{'end': 10102.812, 'text': "So I'm painting a picture about, you know, gender and age coming to my website.", 'start': 10097.288, 'duration': 5.524}, {'end': 10105.213, 'text': 'Well, I can also look at geo.', 'start': 10103.112, 'duration': 2.101}, {'end': 10109.734, 'text': 'So where specifically might these people be coming from?', 'start': 10105.553, 'duration': 4.181}, {'end': 10119.797, 'text': "So if I go to location under geo, I'm going to be able to see a breakdown of country, or I can even hone it down to city or specific location.", 'start': 10110.014, 'duration': 9.783}, {'end': 10126.261, 'text': 'And here I could see United States is the primary driver, but not by much.', 'start': 10120.637, 'duration': 5.624}], 'summary': 'Website analytics show united states as primary traffic source.', 'duration': 28.973, 'max_score': 10097.288, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS410097288.jpg'}, {'end': 10363.611, 'src': 'embed', 'start': 10310.237, 'weight': 9, 'content': [{'end': 10312.819, 'text': 'So these are the different marketing channels.', 'start': 10310.237, 'duration': 2.582}, {'end': 10317.262, 'text': 'Now, analytics allows you to look at a specific source and medium.', 'start': 10313.179, 'duration': 4.083}, {'end': 10327.262, 'text': 'So the source would be the actual website or search engine, and the medium would differentiate how that traffic actually got to the site.', 'start': 10317.342, 'duration': 9.92}, {'end': 10334.067, 'text': "So, if we're talking about a search engine, did they come to the site via paid search or did they come to the site via organic search?", 'start': 10327.302, 'duration': 6.765}, {'end': 10341.193, 'text': 'And so all we need to do is change our primary dimension from default channel grouping to source and medium,', 'start': 10334.387, 'duration': 6.806}, {'end': 10347.939, 'text': 'and we could see specifically the breakout of the different sources and mediums driving traffic to the site.', 'start': 10341.193, 'duration': 6.746}, {'end': 10355.906, 'text': 'So here I can see Google organic at 71% and then Google CPC or cost per click at 15, 16% of our traffic.', 'start': 10348.219, 'duration': 7.687}, {'end': 10360.39, 'text': 'so then I can look down.', 'start': 10358.789, 'duration': 1.601}, {'end': 10363.611, 'text': 'I could see email in here being organic.', 'start': 10360.39, 'duration': 3.221}], 'summary': 'Analyzing marketing channels reveals google organic drives 71% of traffic, with google cpc at 15-16%.', 'duration': 53.374, 'max_score': 10310.237, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS410310237.jpg'}, {'end': 10419.917, 'src': 'embed', 'start': 10389.264, 'weight': 3, 'content': [{'end': 10394.367, 'text': "so if you're running campaigns on google ads, remember we looked at the keyword planner in google ads.", 'start': 10389.264, 'duration': 5.103}, {'end': 10402.964, 'text': "so if you're running campaigns on google ads, You can certainly see the performance of those campaigns just by clicking on campaigns.", 'start': 10394.367, 'duration': 8.597}, {'end': 10407.487, 'text': "We can also see campaigns, other campaigns that we're running.", 'start': 10403.264, 'duration': 4.223}, {'end': 10410.75, 'text': 'So remember that UTM tracking that we set up for email?', 'start': 10407.567, 'duration': 3.183}, {'end': 10419.917, 'text': 'Well, we want to be able to track the performance of email and any other non Google campaign with UTM tracking.', 'start': 10411.01, 'duration': 8.907}], 'summary': 'Google ads campaigns can be tracked using keyword planner and utm tracking for non-google campaigns.', 'duration': 30.653, 'max_score': 10389.264, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS410389264.jpg'}, {'end': 11134.243, 'src': 'embed', 'start': 11103.369, 'weight': 15, 'content': [{'end': 11107.932, 'text': 'So when you actually do have these goals set up, You can go back into conversions.', 'start': 11103.369, 'duration': 4.563}, {'end': 11109.873, 'text': 'We can go back into goals.', 'start': 11108.252, 'duration': 1.621}, {'end': 11117.056, 'text': 'We can go back into overview and we can measure our goal completions over this period of time.', 'start': 11109.933, 'duration': 7.123}, {'end': 11119.317, 'text': 'So here I could see 313 goal completions total.', 'start': 11117.476, 'duration': 1.841}, {'end': 11128.341, 'text': 'with a goal conversion rate of 1.88 percent and then i could see it broken down by goal type.', 'start': 11121.698, 'duration': 6.643}, {'end': 11134.243, 'text': 'so remember, the only goals i have available and set up are event related goals.', 'start': 11128.341, 'duration': 5.902}], 'summary': '313 goal completions with a 1.88% conversion rate for event-related goals.', 'duration': 30.874, 'max_score': 11103.369, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS411103369.jpg'}, {'end': 11410.42, 'src': 'embed', 'start': 11384.495, 'weight': 7, 'content': [{'end': 11393.443, 'text': 'so I could see then, once the traffic found my videos, how many times they actually saw it and viewed it and then watched it.', 'start': 11384.495, 'duration': 8.948}, {'end': 11402.911, 'text': "so that's how many times I was able to reach viewers via different sources and then their reaction to that, how many times they saw it and watched it.", 'start': 11393.443, 'duration': 9.468}, {'end': 11405.995, 'text': 'here i can click on interest viewers.', 'start': 11403.251, 'duration': 2.744}, {'end': 11410.42, 'text': 'so again i could see the top videos in terms of watch time.', 'start': 11405.995, 'duration': 4.425}], 'summary': 'Analyzed video views and reach from various sources, tracking viewer reactions and top videos by watch time.', 'duration': 25.925, 'max_score': 11384.495, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS411384495.jpg'}, {'end': 11529.949, 'src': 'embed', 'start': 11505.146, 'weight': 1, 'content': [{'end': 11511.448, 'text': 'so if you have any additional questions about youtube analytics or youtube in general,', 'start': 11505.146, 'duration': 6.302}, {'end': 11516.973, 'text': 'take a look at our video that we created earlier this year about how to create a youtube channel.', 'start': 11511.448, 'duration': 5.525}, {'end': 11523.501, 'text': 'we go into some in-depth insights into youtube itself, especially youtube analytics.', 'start': 11516.973, 'duration': 6.528}, {'end': 11529.949, 'text': 'so take a look at that video and if you have any other insights about youtube analytics or analytics in general,', 'start': 11523.501, 'duration': 6.448}], 'summary': 'Check out our video for in-depth insights into youtube analytics.', 'duration': 24.803, 'max_score': 11505.146, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS411505146.jpg'}], 'start': 8682.217, 'title': 'Digital marketing tools and analytics', 'summary': "Provides an overview of email marketing tools, emphasizing segmentation, customized templates, detailed insights, and automated campaigns, with a focus on mailchimp and google's url builder. it also explains the importance of url builders and web analytics tools, particularly google analytics, in tracking performance and measuring website behavior, engagement, audience engagement, website performance, mobile usage, and competitor spying tools.", 'chapters': [{'end': 9288.884, 'start': 8682.217, 'title': 'Email marketing tools overview', 'summary': "Provides an overview of different email marketing tools, emphasizing the importance of segmentation, customized templates, detailed insights, automated campaigns, and flexible reporting, with a focus on mailchimp and google's url builder.", 'duration': 606.667, 'highlights': ['MailChimp allows for detailed reporting, including open rates, click rates, comparison against industry averages, and geographic information, providing insights for campaign performance.', 'The importance of using an email marketing platform that provides flexibility, audience management, and detailed reporting for campaign performance is emphasized, with MailChimp and its integration with Google Analytics showcased as an example.', "Google's URL builder is discussed as a tool for tracking email campaign performance within Google Analytics, highlighting the use of utm tracking parameters for monitoring different campaigns."]}, {'end': 9828.851, 'start': 9289.164, 'title': 'Understanding url builder and web analytics', 'summary': 'Explains the importance of using url builders to track email campaign performance in google analytics by appending utm parameters to urls, and highlights the significance of web analytics tools, particularly google analytics, in measuring website behavior and engagement.', 'duration': 539.687, 'highlights': ['The significance of using URL builders to track email campaign performance in Google Analytics', 'The importance of web analytics tools, particularly Google Analytics, in measuring website behavior and engagement']}, {'end': 10196.235, 'start': 9828.851, 'title': 'Importance of web analytics', 'summary': 'Emphasizes the importance of web analytics in understanding audience engagement, tracking website performance, and optimizing conversions, including the need to measure returning and new visitors, organic traffic, and website behavior, as well as the significance of demographics and mobile usage in audience analysis.', 'duration': 367.384, 'highlights': ['Understanding the mix between returning and new visitors is crucial, aiming for a 50% balance, as returning visitors signify loyalty, while new visitors bring in more traffic.', 'Measuring organic traffic is essential to gauge the effectiveness of search engine indexing and track the traffic generated from search engines.', 'Analyzing demographics to understand the age and gender of website visitors, with 25-34-year-olds being the majority and a 63% female and 37% male split.', 'Examining mobile usage is crucial, with 62% of visitors using desktop and 35% using mobile devices, highlighting the importance of optimizing for mobile.', 'Measuring website performance, broken down into four components: audience, acquisition, behavior, and conversions, to understand the overall website performance.']}, {'end': 10723.44, 'start': 10196.235, 'title': 'Mobile growth and website performance', 'summary': 'Highlights the growth of mobile usage for website access, the significance of organic search in driving traffic, and the importance of analyzing site behavior and speed for optimization, emphasizing the need to track and improve user engagement and page load times.', 'duration': 527.205, 'highlights': ['The growth of mobile usage for website access is emphasized, with the suggestion that a majority of traffic coming from organic search indicates a healthy website.', 'The significance of organic search in driving traffic is highlighted, with 72% of traffic represented by organic search and the recommendation that a primary focus on organic search signifies a healthy website.', 'Analyzing site behavior and speed for optimization is emphasized, with the importance of tracking and improving user engagement metrics such as bounce rate, average time on page, and percentage of exits highlighted.', "The importance of tracking and improving page load times is emphasized, with a focus on utilizing speed suggestions to address slow-loading pages and the impact of page load times on Google's organic search rankings."]}, {'end': 11600.691, 'start': 10723.88, 'title': 'Google analytics insights & competitor spying tools', 'summary': 'Focuses on understanding google analytics, including key features like pagespeed insights, event tracking, and goal conversions. it also provides insights into youtube analytics and highlights the importance of competitor spying tools for monitoring backlinks and rankings.', 'duration': 876.811, 'highlights': ['The chapter emphasizes the use of PageSpeed Insights to analyze page performance for both desktop and mobile, providing specific feedback on opportunities to improve load time, such as addressing server response time, resizing images, and removing unused CSS.', 'Event tracking in Google Analytics is explained as a vital method for measuring user engagement by tracking interactions such as video views, button clicks, and form submissions, with the recommendation to set up event tracking through Google Tag Manager.', 'The chapter details the four types of goals in Google Analytics – event-related, destination, duration, and pages per session – and highlights the significance of setting up goals to measure conversions, with a specific example of tracking newsletter signups, donate button clicks, and form submissions.', 'Insights into YouTube analytics are presented, covering metrics such as views, watch time, subscribers, and audience retention, stressing the importance of analyzing video performance and audience behavior on the platform.', "The importance of competitor spying tools, such as Sprout Social, Social Blade, SpyFu, Moz, and BuzzSumo, is highlighted for monitoring competitors' backlinks, rankings, and overall digital marketing strategies."]}], 'duration': 2918.474, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS48682217.jpg', 'highlights': ['MailChimp provides detailed reporting, including open rates, click rates, and geographic information.', 'The importance of using an email marketing platform with flexibility and detailed reporting is emphasized.', "Google's URL builder is discussed as a tool for tracking email campaign performance within Google Analytics.", 'Understanding the mix between returning and new visitors is crucial, aiming for a 50% balance.', 'Measuring organic traffic is essential to gauge the effectiveness of search engine indexing.', 'Analyzing demographics to understand the age and gender of website visitors is crucial.', 'Examining mobile usage is crucial, with 62% of visitors using desktop and 35% using mobile devices.', 'The growth of mobile usage for website access is emphasized, with the suggestion that a majority of traffic coming from organic search indicates a healthy website.', 'The significance of organic search in driving traffic is highlighted, with 72% of traffic represented by organic search.', 'Analyzing site behavior and speed for optimization is emphasized, with the importance of tracking and improving user engagement metrics.', 'The importance of tracking and improving page load times is emphasized, with a focus on utilizing speed suggestions to address slow-loading pages.', 'The chapter emphasizes the use of PageSpeed Insights to analyze page performance for both desktop and mobile.', 'Event tracking in Google Analytics is explained as a vital method for measuring user engagement.', 'The chapter details the four types of goals in Google Analytics and highlights the significance of setting up goals to measure conversions.', 'Insights into YouTube analytics are presented, covering metrics such as views, watch time, subscribers, and audience retention.', 'The importance of competitor spying tools, such as Sprout Social, Social Blade, SpyFu, Moz, and BuzzSumo, is highlighted.']}, {'end': 14273.828, 'segs': [{'end': 11655.841, 'src': 'embed', 'start': 11627.72, 'weight': 1, 'content': [{'end': 11632.383, 'text': "So it's always good to leverage what your competitors are doing so you can see how you stack up.", 'start': 11627.72, 'duration': 4.663}, {'end': 11635.444, 'text': "And so that's why this is up there as number one.", 'start': 11632.623, 'duration': 2.821}, {'end': 11639.906, 'text': 'We want to be able to really take a look at what our competitors are doing.', 'start': 11635.484, 'duration': 4.422}, {'end': 11647.413, 'text': 'Another example would be, hey, how much traffic a competitor is gaining on certain keywords.', 'start': 11640.146, 'duration': 7.267}, {'end': 11650.616, 'text': 'This could go either way for paid search, organic search.', 'start': 11647.653, 'duration': 2.963}, {'end': 11652.298, 'text': 'What are competitors bidding on?', 'start': 11650.796, 'duration': 1.502}, {'end': 11655.841, 'text': 'Are they really getting traffic from those keywords?', 'start': 11652.698, 'duration': 3.143}], 'summary': "Leverage competitors' strategies to assess performance and gain insights.", 'duration': 28.121, 'max_score': 11627.72, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS411627720.jpg'}, {'end': 12018.144, 'src': 'embed', 'start': 11991.918, 'weight': 2, 'content': [{'end': 11996.78, 'text': 'okay, you have comparing link profiles and you have link intersect.', 'start': 11991.918, 'duration': 4.862}, {'end': 12003.401, 'text': "so those are three good reports you can leverage right in moz's link explorer tool.", 'start': 11996.78, 'duration': 6.621}, {'end': 12008.582, 'text': "now there's one more report we can leverage in moz, and that's the inbound links report.", 'start': 12003.401, 'duration': 5.181}, {'end': 12011.983, 'text': 'and so we can go ahead and type in our competitors domain.', 'start': 12008.582, 'duration': 3.401}, {'end': 12018.144, 'text': 'here and again we can get a snapshot of what their domain authority is page authority for the home page.', 'start': 12011.983, 'duration': 6.161}], 'summary': "Leverage moz's link explorer tool for comparing link profiles, link intersect, and inbound links report to gain insights on competitors' domain authority and page authority.", 'duration': 26.226, 'max_score': 11991.918, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS411991918.jpg'}, {'end': 12324.87, 'src': 'embed', 'start': 12272.566, 'weight': 0, 'content': [{'end': 12280.255, 'text': 'So SpyFu gives you kind of an overview for free, some really in-depth analysis if you actually pay for it.', 'start': 12272.566, 'duration': 7.689}, {'end': 12287.777, 'text': "And it just really hones in on what your competitors are bidding for paid wise and what they're ranking for organic wise.", 'start': 12280.655, 'duration': 7.122}, {'end': 12295.719, 'text': 'And so SpyFu is a really good tool to leverage if you just want to get a snapshot of how your competitor overlaps with you.', 'start': 12287.997, 'duration': 7.722}, {'end': 12305.981, 'text': "So let's turn our attention to Google Analytics, because in Google Analytics, under audience, I can go to benchmarking and Basically,", 'start': 12295.919, 'duration': 10.062}, {'end': 12313.144, 'text': 'the benchmarking reports allows me to see what the industry as a whole is doing compared to my own website.', 'start': 12305.981, 'duration': 7.163}, {'end': 12318.867, 'text': "Now, the caveat here on this particular report is that it's all anonymous data.", 'start': 12313.384, 'duration': 5.483}, {'end': 12324.87, 'text': "so I can't exactly see what competitor is doing what in this report.", 'start': 12318.867, 'duration': 6.003}], 'summary': 'Spyfu provides free overview and paid in-depth analysis of competitor bids and rankings. google analytics benchmarking compares industry data anonymously.', 'duration': 52.304, 'max_score': 12272.566, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS412272566.jpg'}, {'end': 13043.918, 'src': 'embed', 'start': 13015.6, 'weight': 3, 'content': [{'end': 13019.803, 'text': "And Google has a good breakdown that I'm going to be able to show you here in a couple of minutes.", 'start': 13015.6, 'duration': 4.203}, {'end': 13025.486, 'text': 'Okay So we want to improve our campaigns by monitoring our competitors, display ads as well.', 'start': 13020.223, 'duration': 5.263}, {'end': 13028.208, 'text': "So there are tools available that'll help you do that.", 'start': 13025.867, 'duration': 2.341}, {'end': 13030.029, 'text': "And that's on the display side.", 'start': 13028.669, 'duration': 1.36}, {'end': 13036.854, 'text': 'And if we look at social, okay, why, what tools can we use on social? Well, you got Facebook ads manager.', 'start': 13030.069, 'duration': 6.785}, {'end': 13039.956, 'text': 'Okay You got ad espresso, quiet.', 'start': 13036.874, 'duration': 3.082}, {'end': 13043.918, 'text': 'Tweepy, you got all these cool paid search tools.', 'start': 13040.456, 'duration': 3.462}], 'summary': 'Improve campaigns by monitoring competitors, using tools for display and social ads.', 'duration': 28.318, 'max_score': 13015.6, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS413015600.jpg'}], 'start': 11600.931, 'title': 'Leveraging competitor analysis for seo and advertising insights', 'summary': "Emphasizes leveraging competitor analysis for seo, discussing tools like moz's link explorer and spyfu, google analytics benchmarking, and utilizing advertising platforms for monitoring ad performance and competitive analysis.", 'chapters': [{'end': 11811.501, 'start': 11600.931, 'title': 'Leveraging competitor analysis for seo', 'summary': "Emphasizes the importance of leveraging competitor analysis for seo, including monitoring competitors' backlinks, traffic, and top performing content to inform strategies and gather insights.", 'duration': 210.57, 'highlights': ["The importance of leveraging competitor analysis for SEO, including monitoring competitors' backlinks, traffic, and top performing content to inform strategies and gather insights.", 'SEO organic search is a long term strategy involving on-page and off-page website optimization, dependent on relevancy and the number of quality backlinks.', "Tools available for leveraging competitor analysis, such as tracking competitors' total amount of clicks and the amount they pay for each keyword, and using social media platforms like Sprout Social for listening to competitors' activities and campaigns."]}, {'end': 12295.719, 'start': 11811.761, 'title': 'Seo competitor analysis tools', 'summary': "Discusses the use of moz's link explorer and spyfu for seo competitor analysis, highlighting the use of link profiles, link intersect, discovered and lost report, inbound links, and keyword insights to gain a competitive advantage.", 'duration': 483.958, 'highlights': ["Moz's Link Explorer provides insights into competitors' backlink profiles, including external and internal links, domain authority, page authority, and linking domains, allowing for a comparison with the user's domain.", "The Link Intersect tool in Moz's Link Explorer allows users to identify opportunities for generating backlinks by analyzing intersections and disparities in link profiles between the user's domain and competitors' domains.", "Moz's Link Explorer offers the Discovered and Lost Report to analyze domains linking to competitors, facilitating the identification of valuable linking opportunities based on domain authority and spam score.", "The Inbound Links report in Moz's Link Explorer enables users to gain insights into competitors' backlink sources, anchor text, and domain authority, facilitating strategic decision-making in backlink acquisition.", "SpyFu offers a comprehensive overview of competitors' organic and paid search performance, including insights into organic keywords, estimated monthly SEO clicks, paid keywords, and bid amounts, providing valuable data for competitive analysis."]}, {'end': 12719.779, 'start': 12295.919, 'title': 'Google analytics benchmarking and competition analysis', 'summary': 'Discusses using google analytics benchmarking to compare website performance with industry averages, the limitations of anonymous data, and utilizing google ads auction insights to assess competition and impression share, providing actionable insights for digital marketing strategies.', 'duration': 423.86, 'highlights': ['Utilizing Google Analytics benchmarking to compare website performance with industry averages', 'The limitations of anonymous data in benchmarking reports', 'Utilizing Google Ads Auction Insights to assess competition and impression share', 'Using all in title syntax for organic search competition analysis']}, {'end': 13256.804, 'start': 12720.059, 'title': 'Paid search and display advertising insights', 'summary': 'Discusses the importance of using tools within advertising platforms such as google ads, bing, and facebook to monitor ad performance, keyword and audience insights, and competitive analysis, emphasizing the need for monitoring ad performance, identifying converting keywords, and analyzing competitor data.', 'duration': 536.745, 'highlights': ['The chapter discusses the importance of using tools within advertising platforms such as Google Ads, Bing, and Facebook to monitor ad performance, keyword and audience insights, and competitive analysis.', 'The need for monitoring ad performance, identifying converting keywords, and analyzing competitor data is emphasized.', 'The availability of tools within Google Ads for monitoring ad performance, keyword reporting, and auction insights is explained in detail.']}, {'end': 14273.828, 'start': 13256.804, 'title': 'Google ads & facebook ads', 'summary': "Outlines the use of google's keyword planner to discover new keywords and forecast volume and cost, and highlights features in google ads such as bid adjustments based on devices and locations. it also covers the use of google ads editor for local campaign management. in addition, it discusses the tools and reports available in facebook ads manager, emphasizing the ability to view performance metrics, edit campaigns, and conduct a-b testing.", 'duration': 1017.024, 'highlights': ["The use of Google's Keyword Planner to discover new keywords and forecast volume and cost", 'Features in Google Ads such as bid adjustments based on devices and locations', 'The use of Google Ads Editor for local campaign management', 'Tools and reports available in Facebook Ads Manager, emphasizing the ability to view performance metrics, edit campaigns, and conduct A-B testing']}], 'duration': 2672.897, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS411600931.jpg', 'highlights': ['Utilizing Google Analytics benchmarking to compare website performance with industry averages', "The importance of leveraging competitor analysis for SEO, including monitoring competitors' backlinks, traffic, and top performing content to inform strategies and gather insights", "Moz's Link Explorer provides insights into competitors' backlink profiles, including external and internal links, domain authority, page authority, and linking domains, allowing for a comparison with the user's domain", 'The chapter discusses the importance of using tools within advertising platforms such as Google Ads, Bing, and Facebook to monitor ad performance, keyword and audience insights, and competitive analysis', "SpyFu offers a comprehensive overview of competitors' organic and paid search performance, including insights into organic keywords, estimated monthly SEO clicks, paid keywords, and bid amounts, providing valuable data for competitive analysis"]}, {'end': 15746.89, 'segs': [{'end': 14329.735, 'src': 'embed', 'start': 14299.086, 'weight': 0, 'content': [{'end': 14302.467, 'text': 'Lot of affiliate marketing platforms out there.', 'start': 14299.086, 'duration': 3.381}, {'end': 14308.648, 'text': 'The number one probably is Commission Junction, also known as CJ.', 'start': 14303.207, 'duration': 5.441}, {'end': 14311.068, 'text': "They're an affiliate platform.", 'start': 14309.168, 'duration': 1.9}, {'end': 14319.43, 'text': "They have an freemium model, meaning you can have a free trial, but basically you're gonna have to move on and pay for the platform.", 'start': 14311.088, 'duration': 8.342}, {'end': 14329.735, 'text': 'Likewise for house offers, you have volume, you really, when it comes to affiliate marketing, a lot of platforms out there, Click Inc, Awen.', 'start': 14319.93, 'duration': 9.805}], 'summary': 'Commission junction (cj) is a leading affiliate platform with a freemium model, and there are numerous other platforms like click inc and awen.', 'duration': 30.649, 'max_score': 14299.086, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS414299086.jpg'}, {'end': 14566.408, 'src': 'embed', 'start': 14541.563, 'weight': 1, 'content': [{'end': 14551.892, 'text': 'so these platforms are really built on helping you manage your relationship with the affiliate by offering up all sorts of reports and tools.', 'start': 14541.563, 'duration': 10.329}, {'end': 14558.86, 'text': 'you know, the other big benefit here to affiliate marketing tool is hey, we can influence our customers throughout their buying journey,', 'start': 14551.892, 'duration': 6.968}, {'end': 14564.927, 'text': 'so we could set up different promotions based on hey, did somebody go to the website?', 'start': 14558.86, 'duration': 6.067}, {'end': 14566.408, 'text': 'did somebody see our product?', 'start': 14564.927, 'duration': 1.481}], 'summary': "Affiliate marketing tools offer reports and tools to manage relationships with affiliates and influence customers' buying journey.", 'duration': 24.845, 'max_score': 14541.563, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS414541563.jpg'}, {'end': 14824.462, 'src': 'embed', 'start': 14796.741, 'weight': 2, 'content': [{'end': 14806.589, 'text': 'So you can look at basically how your publishers are performing just by clicking on manage by status here in cg.com.', 'start': 14796.741, 'duration': 9.848}, {'end': 14816.376, 'text': "So when you're looking at reports in cj.com or really any other affiliate program, you might see the acronym EPC.", 'start': 14806.829, 'duration': 9.547}, {'end': 14818.798, 'text': 'This stands for earnings per click.', 'start': 14816.736, 'duration': 2.062}, {'end': 14821.44, 'text': "Actually, it's a little misleading.", 'start': 14819.218, 'duration': 2.222}, {'end': 14824.462, 'text': "It's actually earnings per 100 clicks.", 'start': 14821.5, 'duration': 2.962}], 'summary': 'Analyze publisher performance in cj.com with epc, earning per 100 clicks.', 'duration': 27.721, 'max_score': 14796.741, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS414796741.jpg'}, {'end': 14932.696, 'src': 'embed', 'start': 14900.756, 'weight': 3, 'content': [{'end': 14903.658, 'text': 'So you want to be able to organize your publishers,', 'start': 14900.756, 'duration': 2.902}, {'end': 14912.524, 'text': 'because the whole idea behind affiliate marketing CJ is you want to be able to get the best publishers available for your network,', 'start': 14903.658, 'duration': 8.866}, {'end': 14921.029, 'text': "and so as you get more publishers for your network, you'll be able to basically start grouping them where it makes sense.", 'start': 14912.524, 'duration': 8.505}, {'end': 14924.231, 'text': 'now, the example i gave you is by geography.', 'start': 14921.029, 'duration': 3.202}, {'end': 14932.696, 'text': 'you could do by geography or you could do by publisher status, meaning my best performing publishers go into a group.', 'start': 14924.231, 'duration': 8.465}], 'summary': 'Organize publishers by geography or performance for affiliate marketing success.', 'duration': 31.94, 'max_score': 14900.756, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS414900756.jpg'}, {'end': 15070.274, 'src': 'embed', 'start': 15042.816, 'weight': 9, 'content': [{'end': 15048.1, 'text': 'anything from setting up landing pages to actually publishing content, to listening.', 'start': 15042.816, 'duration': 5.284}, {'end': 15052.944, 'text': 'Hootsuite, to me, is one of the most powerful social media marketing tools available.', 'start': 15048.421, 'duration': 4.523}, {'end': 15053.825, 'text': 'You got Buffer.', 'start': 15053.144, 'duration': 0.681}, {'end': 15062.206, 'text': 'Buffer is a paid version, but you can actually set up a low cost or free account actually on Buffer and then move to a paid account.', 'start': 15054.338, 'duration': 7.868}, {'end': 15065.089, 'text': 'Okay, you got TweetDeck, been around a long time.', 'start': 15062.346, 'duration': 2.743}, {'end': 15070.274, 'text': "That is actually free and I would recommend TweetDeck and we're going to take a look at that here in a couple minutes.", 'start': 15065.109, 'duration': 5.165}], 'summary': 'Hootsuite is a powerful social media tool, alongside buffer and tweetdeck, offering free and paid options.', 'duration': 27.458, 'max_score': 15042.816, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS415042816.jpg'}, {'end': 15226.38, 'src': 'embed', 'start': 15198.841, 'weight': 10, 'content': [{'end': 15202.724, 'text': "You don't want to send out a blanket message across different platforms.", 'start': 15198.841, 'duration': 3.883}, {'end': 15213.011, 'text': 'you want to be able to go ahead and customize a post depending on what that post is, depending on what the product is, what time of day,', 'start': 15203.044, 'duration': 9.967}, {'end': 15215.953, 'text': 'what target market, what target audience.', 'start': 15213.011, 'duration': 2.942}, {'end': 15220.997, 'text': 'so customization is a lot easier using these social media marketing tools.', 'start': 15215.953, 'duration': 5.044}, {'end': 15223.839, 'text': 'you want to be able to engage with brand advocates.', 'start': 15220.997, 'duration': 2.842}, {'end': 15226.38, 'text': 'so listening is a good thing.', 'start': 15223.839, 'duration': 2.541}], 'summary': 'Customize posts for different platforms and engage with brand advocates using social media marketing tools.', 'duration': 27.539, 'max_score': 15198.841, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS415198841.jpg'}, {'end': 15267.753, 'src': 'embed', 'start': 15242.822, 'weight': 11, 'content': [{'end': 15250.334, 'text': 'So if, for example, you post something using one of these social media marketing platforms and you see it go viral,', 'start': 15242.822, 'duration': 7.512}, {'end': 15254.178, 'text': 'then you want to be able to react to that in real time.', 'start': 15250.334, 'duration': 3.844}, {'end': 15261.805, 'text': "so you're going to be able to see that in real time on these social media marketing tools, these platforms like sprout, social and hootsuite,", 'start': 15254.178, 'duration': 7.627}, {'end': 15264.168, 'text': "and then you're going to be able to react to that behavior.", 'start': 15261.805, 'duration': 2.363}, {'end': 15267.753, 'text': 'And then, of course, monitoring website traffic and conversion rates.', 'start': 15264.428, 'duration': 3.325}], 'summary': 'React to viral posts in real time using social media marketing tools like sprout social and hootsuite, and monitor website traffic and conversion rates.', 'duration': 24.931, 'max_score': 15242.822, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS415242822.jpg'}, {'end': 15360.235, 'src': 'embed', 'start': 15334.001, 'weight': 5, 'content': [{'end': 15342.088, 'text': 'Okay So the whole point here, though, on using a social media tool is that you can measure all that in one place.', 'start': 15334.001, 'duration': 8.087}, {'end': 15344.691, 'text': 'So we log into Sprout Social.', 'start': 15342.509, 'duration': 2.182}, {'end': 15346.092, 'text': 'I can set up.', 'start': 15345.071, 'duration': 1.021}, {'end': 15348.689, 'text': 'These accounts right into sprout social.', 'start': 15346.488, 'duration': 2.201}, {'end': 15352.911, 'text': "So I don't have to log in and Twitter individually or Facebook individually.", 'start': 15348.729, 'duration': 4.182}, {'end': 15355.913, 'text': 'I can link them up all within sprout social.', 'start': 15353.351, 'duration': 2.562}, {'end': 15360.235, 'text': 'And then I can go to reports just like I can with Facebook insights.', 'start': 15356.573, 'duration': 3.662}], 'summary': 'Using sprout social allows for centralized measurement of social media accounts, eliminating the need to log in individually, linking accounts within sprout social.', 'duration': 26.234, 'max_score': 15334.001, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS415334001.jpg'}, {'end': 15464.477, 'src': 'embed', 'start': 15439.125, 'weight': 6, 'content': [{'end': 15443.987, 'text': "You don't want to be submitting and publishing content right after one another.", 'start': 15439.125, 'duration': 4.862}, {'end': 15447.449, 'text': 'You want to be able to spread it out efficiently and effectively.', 'start': 15444.407, 'duration': 3.042}, {'end': 15452.751, 'text': 'And so here, We could see, you know, we could publish and schedule content accordingly.', 'start': 15447.689, 'duration': 5.062}, {'end': 15462.216, 'text': 'So all we have to do is click compose, select a profile, write whatever we need to do, schedule it for tomorrow at a specific time.', 'start': 15452.891, 'duration': 9.325}, {'end': 15463.096, 'text': 'And there you go.', 'start': 15462.516, 'duration': 0.58}, {'end': 15464.477, 'text': 'Voila, schedule.', 'start': 15463.116, 'duration': 1.361}], 'summary': 'Efficiently schedule and spread out content to avoid back-to-back publishing.', 'duration': 25.352, 'max_score': 15439.125, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS415439125.jpg'}, {'end': 15594.427, 'src': 'embed', 'start': 15563.344, 'weight': 7, 'content': [{'end': 15570.27, 'text': 'so the one thing about later.com is that you know you have a library of images that potentially you can reuse.', 'start': 15563.344, 'duration': 6.926}, {'end': 15576.635, 'text': 'so if I click on this image here, Okay, I can get a sense of when it was used and I can view it on a calendar.', 'start': 15570.27, 'duration': 6.365}, {'end': 15577.916, 'text': 'I can out label for it.', 'start': 15576.675, 'duration': 1.241}, {'end': 15583.219, 'text': "So that's another benefit to later is that they have this media library here.", 'start': 15578.376, 'duration': 4.843}, {'end': 15584.66, 'text': 'They have conversations.', 'start': 15583.439, 'duration': 1.221}, {'end': 15594.427, 'text': 'So I can actually connect to a platform and listen in on conversations that are being had similar to the listening tool in Sprout Social.', 'start': 15584.981, 'duration': 9.446}], 'summary': 'Later.com offers a media library for image reuse and conversation monitoring.', 'duration': 31.083, 'max_score': 15563.344, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS415563344.jpg'}, {'end': 15682.822, 'src': 'embed', 'start': 15658.51, 'weight': 8, 'content': [{'end': 15667.934, 'text': "so if you use a hashtag, you can actually see how many times the hashtag's been used or saved, how many impressions it's received, okay?", 'start': 15658.51, 'duration': 9.424}, {'end': 15674.678, 'text': 'So they really go into some nice detail here about how your posts and how your accounts are performing.', 'start': 15667.974, 'duration': 6.704}, {'end': 15679.78, 'text': "And here's a tool I really like, I've been using for a long time, and that's TweetDeck.", 'start': 15675.098, 'duration': 4.682}, {'end': 15682.822, 'text': 'So what TweetDeck does is connect with your Twitter account.', 'start': 15679.82, 'duration': 3.002}], 'summary': 'Using hashtags can provide insight into their usage and reach on social media platforms, with tools like tweetdeck offering detailed performance metrics for posts and accounts.', 'duration': 24.312, 'max_score': 15658.51, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS415658510.jpg'}], 'start': 14274.068, 'title': 'Marketing tools and platforms', 'summary': 'Discusses the significance of affiliate marketing tools and platforms such as commission junction, social media marketing tools like hootsuite and buffer, and emphasizes the importance of utilizing social media metrics and management tools for efficient marketing strategies.', 'chapters': [{'end': 14992.663, 'start': 14274.068, 'title': 'Affiliate marketing tools and platforms', 'summary': 'Discusses the importance of affiliate marketing tools and platforms, highlighting the key role of platforms like commission junction (cj) in brokering relationships between merchants and publishers, managing program terms, tracking traffic and conversions, and influencing customer buying journey, while emphasizing the significance of earnings per click (epc) and the benefits of grouping publishers for effective management and performance assessment.', 'duration': 718.595, 'highlights': ['Commission Junction (CJ) is a leading affiliate platform, offering a freemium model and brokering relationships between merchants and publishers.', 'Affiliate marketing tools like CJ help in managing program terms, setting up contracts, and tracking traffic and conversions, enabling merchants to align and reward publishers based on their performance.', 'Earnings Per Click (EPC) is a key metric used in affiliate marketing to measure how much publishers earn per click, typically calculated over a seven-day or three-month period.', 'Grouping publishers based on factors like geography or performance allows for effective organization and management, enhancing the chances of selling products through affiliate marketing.', 'Affiliate marketing tools play a crucial role in influencing customer buying journey by setting up different promotions based on customer actions, such as visiting the website, clicking on products, or making a purchase.']}, {'end': 15286.676, 'start': 14992.683, 'title': 'Social media marketing tools', 'summary': 'Covers various social media marketing tools such as hootsuite, buffer, tweetdeck, and sprout social, highlighting the importance of managing multiple accounts efficiently and customizing posts to engage with the audience, while monitoring results and website traffic.', 'duration': 293.993, 'highlights': ['The importance of managing multiple accounts efficiently and customizing posts to engage with the audience.', 'Monitoring results and website traffic in real time to react to audience behavior.', 'Introduction of various social media marketing tools such as Hootsuite, Buffer, TweetDeck, and Sprout Social.']}, {'end': 15524.186, 'start': 15286.977, 'title': 'Maximizing social media metrics', 'summary': 'Discusses the importance of utilizing social media tools like sprout social to efficiently measure and analyze platform-specific metrics, schedule and publish content across multiple platforms, and engage in listening tools for monitoring conversations and reactions.', 'duration': 237.209, 'highlights': ['Sprout Social allows users to efficiently measure and analyze platform-specific metrics in one place, such as page views, engagements, recent posts, impressions, audience growth, and publishing behavior.', 'The tool enables scheduling and publishing content across multiple platforms, allowing users to organize and schedule posts efficiently to avoid overcrowding and facilitate monitoring of post reactions.', 'Sprout Social provides listening tools for monitoring conversations, allowing users to refine searches based on specific locations and topics, such as mail delivery, and engage in local conversations.']}, {'end': 15746.89, 'start': 15524.566, 'title': 'Social media management tools overview', 'summary': 'Discusses the features of later.com and tweetdeck for social media management, highlighting the ability to schedule and visualize content, access media library, monitor conversations, analyze performance metrics, and track trending topics on twitter.', 'duration': 222.324, 'highlights': ['Later.com allows scheduling and visualizing content on a calendar, with the ability to choose from multiple profiles and access a media library for reusing images.', 'Later.com offers a listening tool to monitor conversations on social platforms, along with analytics for tracking followers, impressions, and post performance metrics.', 'TweetDeck allows visualizing Twitter feed, notifications, messages, and activity columns, enabling tracking of trending topics and specific interests.']}], 'duration': 1472.822, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS414274068.jpg', 'highlights': ['Commission Junction (CJ) is a leading affiliate platform, brokering relationships between merchants and publishers.', 'Affiliate marketing tools help in managing program terms, setting up contracts, and tracking traffic and conversions.', 'Earnings Per Click (EPC) measures how much publishers earn per click, calculated over a seven-day or three-month period.', 'Grouping publishers based on factors like geography or performance enhances the chances of selling products through affiliate marketing.', 'Affiliate marketing tools play a crucial role in influencing customer buying journey by setting up different promotions based on customer actions.', 'Sprout Social allows users to efficiently measure and analyze platform-specific metrics in one place.', 'The tool enables scheduling and publishing content across multiple platforms, allowing users to organize and schedule posts efficiently.', 'Later.com allows scheduling and visualizing content on a calendar, with the ability to choose from multiple profiles and access a media library for reusing images.', 'TweetDeck allows visualizing Twitter feed, notifications, messages, and activity columns, enabling tracking of trending topics and specific interests.', 'Introduction of various social media marketing tools such as Hootsuite, Buffer, TweetDeck, and Sprout Social.', 'The importance of managing multiple accounts efficiently and customizing posts to engage with the audience.', 'Monitoring results and website traffic in real time to react to audience behavior.']}, {'end': 16926.211, 'segs': [{'end': 15817.676, 'src': 'embed', 'start': 15790.563, 'weight': 4, 'content': [{'end': 15795.925, 'text': 'it allows you to kind of just look and listen in on everything going on in twitter.', 'start': 15790.563, 'duration': 5.362}, {'end': 15801.267, 'text': 'now we do have a good video out here on youtube how to start social media marketing.', 'start': 15795.925, 'duration': 5.342}, {'end': 15803.948, 'text': "so if you haven't had a chance to look at it, take a look.", 'start': 15801.267, 'duration': 2.681}, {'end': 15809.73, 'text': 'it goes over some of these tools that we cover today, like sprout, social, later.com.', 'start': 15803.948, 'duration': 5.782}, {'end': 15811.151, 'text': 'you know facebook insights.', 'start': 15809.73, 'duration': 1.421}, {'end': 15817.676, 'text': 'So it does cover in more detail some of what we covered on these social media marketing tools.', 'start': 15811.531, 'duration': 6.145}], 'summary': 'Twitter tool allows monitoring social media; youtube video covers marketing tools in detail.', 'duration': 27.113, 'max_score': 15790.563, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS415790563.jpg'}, {'end': 15910.835, 'src': 'embed', 'start': 15881.975, 'weight': 3, 'content': [{'end': 15888.84, 'text': 'so vidiq actually does give you some really really good insights into not only your account but the video,', 'start': 15881.975, 'duration': 6.865}, {'end': 15892.863, 'text': "and so recommend vidiq because it's good for video seo.", 'start': 15888.84, 'duration': 4.023}, {'end': 15897.066, 'text': "Okay, there's also tools related to content optimization.", 'start': 15893.223, 'duration': 3.843}, {'end': 15903.23, 'text': "So, if you're doing SEO and you have a lot of content in your site, well, you know what?", 'start': 15897.246, 'duration': 5.984}, {'end': 15910.835, 'text': 'We wanna be able to use a tool, maybe a third party tool, to give some objective reasoning as to what more we can be doing.', 'start': 15903.57, 'duration': 7.265}], 'summary': 'Vidiq provides valuable insights for video seo and content optimization.', 'duration': 28.86, 'max_score': 15881.975, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS415881975.jpg'}, {'end': 16043.695, 'src': 'embed', 'start': 16017.887, 'weight': 2, 'content': [{'end': 16027.79, 'text': "it's actually free and with the free account you can have hotjar measure the heat map, not only the heat map but the click mapping,", 'start': 16017.887, 'duration': 9.903}, {'end': 16029.911, 'text': 'the scrolling of a particular page.', 'start': 16027.79, 'duration': 2.121}, {'end': 16034.873, 'text': "and so here you can see we're looking at a particular page here.", 'start': 16030.511, 'duration': 4.362}, {'end': 16043.695, 'text': 'so Hotjar allows me to you know, see, on that page where people are clicking, I can also see where people are moving.', 'start': 16034.873, 'duration': 8.822}], 'summary': 'Hotjar offers free account with heat map, click mapping, and scrolling analysis.', 'duration': 25.808, 'max_score': 16017.887, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS416017887.jpg'}, {'end': 16134.97, 'src': 'embed', 'start': 16112.416, 'weight': 0, 'content': [{'end': 16121.001, 'text': "And so AB testing means that you have an original page and you're changing one element on that page to see which one performs better.", 'start': 16112.416, 'duration': 8.585}, {'end': 16127.125, 'text': "And so with Google Optimize it's just very easily to set up, to run,", 'start': 16121.301, 'duration': 5.824}, {'end': 16131.868, 'text': 'and the whole point of google optimize and a b testing is to improve website performance.', 'start': 16127.125, 'duration': 4.743}, {'end': 16134.97, 'text': 'so here you can see i have an account set up and optimize.', 'start': 16131.868, 'duration': 3.102}], 'summary': 'Ab testing with google optimize aims to improve website performance.', 'duration': 22.554, 'max_score': 16112.416, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS416112416.jpg'}, {'end': 16619.822, 'src': 'embed', 'start': 16589.408, 'weight': 1, 'content': [{'end': 16593.57, 'text': "And so we're going to talk about that a little bit later in the class when we talk about off-page SEO.", 'start': 16589.408, 'duration': 4.162}, {'end': 16600.233, 'text': 'How does Google rank website? And basically, Google follows three basic steps to rank a website.', 'start': 16593.91, 'duration': 6.323}, {'end': 16601.813, 'text': 'They need to crawl your website.', 'start': 16600.453, 'duration': 1.36}, {'end': 16605.195, 'text': 'They need to take what they crawl back to their servers.', 'start': 16602.014, 'duration': 3.181}, {'end': 16610.437, 'text': 'And when they take it back to their servers, your web pages, they need to.', 'start': 16605.916, 'duration': 4.521}, {'end': 16613.458, 'text': 'you have them available for indexing.', 'start': 16611.098, 'duration': 2.36}, {'end': 16619.822, 'text': "So when somebody actually types in a keyword into Google.com, it'll be available to be found on organic search.", 'start': 16613.499, 'duration': 6.323}], 'summary': 'Google ranks websites by crawling, indexing, and making web pages available for organic search.', 'duration': 30.414, 'max_score': 16589.408, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS416589408.jpg'}], 'start': 15746.89, 'title': 'Social media and seo tools', 'summary': 'Provides an overview of twitter marketing tools and tips, including tweetdeck, vidiq, and hotjar, and discusses google optimize for a/b testing and seo techniques, as well as the importance of google seo basics like crawling, indexing, and ranking.', 'chapters': [{'end': 16087.887, 'start': 15746.89, 'title': 'Twitter marketing tools and tips', 'summary': 'Provides an overview of twitter marketing tools and tips, including tweetdeck for monitoring trending hashtags, vidiq for video seo, and hotjar for heat mapping and scroll analysis, as well as recommending third-party tools for content optimization and keyword research.', 'duration': 340.997, 'highlights': ['The chapter provides an overview of Twitter marketing tools and tips, including TweetDeck for monitoring trending hashtags.', 'VidIQ is recommended for video SEO, providing insights into video performance, such as views, watch time, and subscribers.', 'Hotjar is introduced as a tool for heat mapping, click mapping, and scroll analysis, providing insights into user behavior on specific web pages.', "Third-party tools like SEO Site Checkup and Site Analyzer are recommended for content optimization, ensuring that content is fully optimized according to Google's algorithms.", "Recommendations are made for third-party keyword tools, such as Keyword Planner and WordStream, for those without access to Google's Keyword Planner."]}, {'end': 16568.921, 'start': 16088.187, 'title': 'Google optimize & seo techniques', 'summary': 'Discusses the benefits of google optimize for a/b testing and improving website performance, along with the importance of seo techniques such as relevant content, suitable titles, and site speed.', 'duration': 480.734, 'highlights': ['Google Optimize for A/B testing and website performance improvement', 'SEO techniques importance for relevant content, suitable titles, and site speed', 'The impact of competitors and keyword usage on website ranking', 'The significance of link building and web page load time in SEO']}, {'end': 16926.211, 'start': 16569.101, 'title': 'Google seo basics', 'summary': 'Explains the importance of crawling, indexing, and ranking in google search, including the role of relevant content, user experience, and location in search results.', 'duration': 357.11, 'highlights': ['Google follows three basic steps to rank a website: crawling, indexing, and ranking.', 'Simply Learn is ranked number one in organic search with 1,010,000 results for the keyword.', 'User experience, including factors like page load time and user engagement, significantly impacts website ranking.', 'Location influences search results, as different locations may yield varied search outcomes.']}], 'duration': 1179.321, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS415746890.jpg', 'highlights': ['Google Optimize for A/B testing and website performance improvement', 'Google follows three basic steps to rank a website: crawling, indexing, and ranking', 'Hotjar is introduced as a tool for heat mapping, click mapping, and scroll analysis, providing insights into user behavior on specific web pages', 'VidIQ is recommended for video SEO, providing insights into video performance, such as views, watch time, and subscribers', 'The chapter provides an overview of Twitter marketing tools and tips, including TweetDeck for monitoring trending hashtags']}, {'end': 18207.166, 'segs': [{'end': 16980.426, 'src': 'embed', 'start': 16926.551, 'weight': 0, 'content': [{'end': 16933.859, 'text': 'So location is important, language is important, and relevancy is important, along with user experience.', 'start': 16926.551, 'duration': 7.308}, {'end': 16938.864, 'text': 'So all those are important factors in how Google ranks websites.', 'start': 16934.399, 'duration': 4.465}, {'end': 16942.305, 'text': "Okay, so we're gonna talk about the types of SEO now.", 'start': 16939.304, 'duration': 3.001}, {'end': 16950.308, 'text': "So if we wanna rank for a particular keyword on Google, we're gonna have to apply search engine optimization.", 'start': 16942.665, 'duration': 7.643}, {'end': 16954.029, 'text': "And so there's two strategies to search engine optimization.", 'start': 16950.788, 'duration': 3.241}, {'end': 16956.911, 'text': 'On page SEO and off page SEO.', 'start': 16954.569, 'duration': 2.342}, {'end': 16959.673, 'text': "So first we're going to talk about on page SEO.", 'start': 16957.251, 'duration': 2.422}, {'end': 16965.778, 'text': 'So on page SEO is nothing more than optimizing your own website.', 'start': 16960.073, 'duration': 5.705}, {'end': 16974.124, 'text': "And so when we say optimizing your own website there's certain elements on your website and on your web pages that we need to take into account.", 'start': 16966.018, 'duration': 8.106}, {'end': 16980.426, 'text': 'And so some of those elements are headers, meta descriptions, title tags, linking.', 'start': 16974.384, 'duration': 6.042}], 'summary': 'Location, language, relevancy, and user experience are key factors in how google ranks websites, with two main strategies for search engine optimization: on page and off page seo.', 'duration': 53.875, 'max_score': 16926.551, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS416926551.jpg'}, {'end': 17066.215, 'src': 'embed', 'start': 17041.178, 'weight': 2, 'content': [{'end': 17049.903, 'text': 'then chances are you can rank for that keyword for a web page on your website quicker than, say, a keyword that has a lot of competition.', 'start': 17041.178, 'duration': 8.725}, {'end': 17056.247, 'text': 'So we need to understand those two basic factors, volume and competition, before we choose a keyword.', 'start': 17050.263, 'duration': 5.984}, {'end': 17060.549, 'text': "And it's simply the practice of going through the motions,", 'start': 17056.567, 'duration': 3.982}, {'end': 17066.215, 'text': 'of getting your volume and getting your competition data so you can choose the keywords you want.', 'start': 17060.549, 'duration': 5.666}], 'summary': 'Understanding keyword volume and competition is crucial for ranking on your website.', 'duration': 25.037, 'max_score': 17041.178, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS417041178.jpg'}, {'end': 17133.178, 'src': 'embed', 'start': 17109.216, 'weight': 8, 'content': [{'end': 17116.163, 'text': "Because if we're trying to rank on Google.com or Google's search engine, we want to be able to get the data right from the source.", 'start': 17109.216, 'duration': 6.947}, {'end': 17123.01, 'text': "So Google's going to be able to give us information about how much volume a keyword has and how much competition it has.", 'start': 17116.504, 'duration': 6.506}, {'end': 17124.651, 'text': 'So let me show you an example.', 'start': 17123.35, 'duration': 1.301}, {'end': 17133.178, 'text': "So if I want to use Google's keyword planner and I want to rank for the keyword how to become a digital marketing specialist,", 'start': 17125.051, 'duration': 8.127}], 'summary': "Using google's keyword planner can provide data on keyword volume and competition, aiding in search engine ranking strategies.", 'duration': 23.962, 'max_score': 17109.216, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS417109216.jpg'}, {'end': 17270.261, 'src': 'embed', 'start': 17192.432, 'weight': 3, 'content': [{'end': 17194.353, 'text': 'And so Google gives us the volume.', 'start': 17192.432, 'duration': 1.921}, {'end': 17196.675, 'text': 'What they also give us is the competition.', 'start': 17194.593, 'duration': 2.082}, {'end': 17202.638, 'text': 'And so here I can see Google says for that particular keyword, the competition is medium.', 'start': 17196.995, 'duration': 5.643}, {'end': 17211.127, 'text': "And so in the Google's Keyword Planner, what they also do is give me other relevant keywords that I might think about optimizing for.", 'start': 17202.998, 'duration': 8.129}, {'end': 17214.311, 'text': "Because you don't want to optimize for just one keyword.", 'start': 17211.407, 'duration': 2.904}, {'end': 17220.998, 'text': "So how to become a digital marketing specialist, they're going to also offer up other types of keywords that are relevant.", 'start': 17214.571, 'duration': 6.427}, {'end': 17225.48, 'text': 'So just digital marketing specialist, social media marketing specialist.', 'start': 17221.278, 'duration': 4.202}, {'end': 17227.84, 'text': 'So for those keywords, I can see the volume.', 'start': 17225.72, 'duration': 2.12}, {'end': 17236.003, 'text': 'So for example, digital marketing specialist, I can see the average volume is 1, 000 per month on average over the last 12 months.', 'start': 17228.12, 'duration': 7.883}, {'end': 17238.144, 'text': 'I can also see the competition is medium.', 'start': 17236.223, 'duration': 1.921}, {'end': 17245.667, 'text': 'But for some other keywords I can see the search volume being high, like digital marketing course at 2, 900 per month.', 'start': 17238.404, 'duration': 7.263}, {'end': 17247.087, 'text': 'but also the competition is high.', 'start': 17245.667, 'duration': 1.42}, {'end': 17249.328, 'text': 'And so what I would recommend is a best practice.', 'start': 17247.307, 'duration': 2.021}, {'end': 17252.33, 'text': 'is to collect all your relevant keywords.', 'start': 17249.888, 'duration': 2.442}, {'end': 17255.932, 'text': 'And put all your relevant keywords in a spreadsheet.', 'start': 17252.99, 'duration': 2.942}, {'end': 17260.955, 'text': 'And when you put all these relevant keywords in a spreadsheet, you want to get the data on those keywords.', 'start': 17256.212, 'duration': 4.743}, {'end': 17263.917, 'text': "And the data I'm referring to is the volume and competition.", 'start': 17261.195, 'duration': 2.722}, {'end': 17270.261, 'text': "So in this case, we have volume from Google Planner, Google's Keyword Planner, and I have competition from Google's Keyword Planner.", 'start': 17264.257, 'duration': 6.004}], 'summary': "Google's keyword planner provides data on search volume and competition for relevant keywords, enabling digital marketers to optimize their strategies.", 'duration': 77.829, 'max_score': 17192.432, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS417192432.jpg'}, {'end': 17340.941, 'src': 'embed', 'start': 17314.034, 'weight': 7, 'content': [{'end': 17317.917, 'text': 'and for the keyword how to become a digital marketing specialist.', 'start': 17314.034, 'duration': 3.883}, {'end': 17326.266, 'text': "Now that's a whole lot of results for this particular keyword, especially when the volume is only 30 per month on average.", 'start': 17318.237, 'duration': 8.029}, {'end': 17331.851, 'text': 'And so what I want to do is get a more clear picture of the competition.', 'start': 17326.666, 'duration': 5.185}, {'end': 17340.941, 'text': 'And so what you could actually do is type in the syntax all in title and then colon and then your keyword how to become a digital marketing specialist?', 'start': 17332.152, 'duration': 8.789}], 'summary': "Searching 'how to become a digital marketing specialist' yields high competition with low monthly volume of 30.", 'duration': 26.907, 'max_score': 17314.034, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS417314034.jpg'}, {'end': 17518.342, 'src': 'embed', 'start': 17483.18, 'weight': 9, 'content': [{'end': 17485.141, 'text': "Maybe there's more volume than competition.", 'start': 17483.18, 'duration': 1.961}, {'end': 17488.263, 'text': "That's what you need to find out when you do the keyword research.", 'start': 17485.501, 'duration': 2.762}, {'end': 17495.467, 'text': 'You need to find those keywords that are relevant to your content, that have a lot of volume and low competition, and then,', 'start': 17488.283, 'duration': 7.184}, {'end': 17504.313, 'text': 'once we identify those keywords, then we are free to go in and start optimizing our web pages for those keywords.', 'start': 17495.467, 'duration': 8.846}, {'end': 17507.255, 'text': 'and the first place we want to start is the title tag.', 'start': 17504.313, 'duration': 2.942}, {'end': 17518.342, 'text': 'so if you remember my example going back here to our search how to become a digital marketing specialist we saw that every one of these listings had that keyword in the title tag,', 'start': 17507.255, 'duration': 11.087}], 'summary': 'Keyword research is key to finding relevant, high-volume, low-competition keywords for web page optimization.', 'duration': 35.162, 'max_score': 17483.18, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS417483180.jpg'}, {'end': 17591.719, 'src': 'embed', 'start': 17565.871, 'weight': 10, 'content': [{'end': 17575.571, 'text': 'you can see here on this particular title tag Google truncated it meaning they added the ellipses after the title tag because it exceeded the 60 character limit.', 'start': 17565.871, 'duration': 9.7}, {'end': 17578.333, 'text': 'So you want to stay within those character counts.', 'start': 17575.972, 'duration': 2.361}, {'end': 17583.675, 'text': 'And so the title tag is the first place you should start when optimizing your website.', 'start': 17578.853, 'duration': 4.822}, {'end': 17591.719, 'text': "Because when we have the right keyword in the title tag and somebody types in that keyword, then chances are it's going to be relevant,", 'start': 17583.895, 'duration': 7.824}], 'summary': 'Optimize title tag within 60 characters for relevant keywords.', 'duration': 25.848, 'max_score': 17565.871, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS417565871.jpg'}, {'end': 17698.835, 'src': 'embed', 'start': 17667.96, 'weight': 12, 'content': [{'end': 17671.421, 'text': "So we're trying to rank for how to become a digital marketing specialist.", 'start': 17667.96, 'duration': 3.461}, {'end': 17674.702, 'text': 'and here you can see become a digital marketing specialist.', 'start': 17671.781, 'duration': 2.921}, {'end': 17681.545, 'text': "so there's a lot of relevancy between not only the title tag and the keyword, but the meta description and the keyword.", 'start': 17674.702, 'duration': 6.843}, {'end': 17688.328, 'text': "so when you're optimizing a keyword, you want to start with the title tag, but you also want to update the meta description,", 'start': 17681.545, 'duration': 6.783}, {'end': 17692.55, 'text': "because if you don't update the meta description and you leave the meta description blank,", 'start': 17688.328, 'duration': 4.222}, {'end': 17698.835, 'text': "then you're leaving it to Google to add in copy that they deem relevant.", 'start': 17692.89, 'duration': 5.945}], 'summary': "Optimizing for 'how to become a digital marketing specialist' involves updating title tag and meta description for relevancy.", 'duration': 30.875, 'max_score': 17667.96, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS417667960.jpg'}, {'end': 17740.364, 'src': 'embed', 'start': 17712.307, 'weight': 11, 'content': [{'end': 17716.35, 'text': 'It gives us more to talk about for that particular page.', 'start': 17712.307, 'duration': 4.043}, {'end': 17722.955, 'text': "If the title tag is only 60 characters maximum, It's not a lot of information to try and get somebody to click.", 'start': 17716.37, 'duration': 6.585}, {'end': 17728.738, 'text': 'So the meta description helps us in identifying what that page is about in order to get the click.', 'start': 17723.015, 'duration': 5.723}, {'end': 17733.5, 'text': 'So the two working in tandem will hopefully increase your click-through rates.', 'start': 17728.918, 'duration': 4.582}, {'end': 17737.042, 'text': "So when you're found organically, we want to get the click.", 'start': 17733.721, 'duration': 3.321}, {'end': 17740.364, 'text': "And then the third element that's important is the URL.", 'start': 17737.343, 'duration': 3.021}], 'summary': 'Meta description and title tag work together to increase click-through rates organically, with the goal to get the click.', 'duration': 28.057, 'max_score': 17712.307, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS417712307.jpg'}, {'end': 17791.507, 'src': 'embed', 'start': 17757.251, 'weight': 13, 'content': [{'end': 17759.072, 'text': "Okay, so it's very relevant.", 'start': 17757.251, 'duration': 1.821}, {'end': 17760.373, 'text': 'The URL is very relevant.', 'start': 17759.092, 'duration': 1.281}, {'end': 17762.834, 'text': 'One, we can see it in the search results.', 'start': 17760.673, 'duration': 2.161}, {'end': 17766.015, 'text': "But two, you know, it's relevant to the keyword query.", 'start': 17763.134, 'duration': 2.881}, {'end': 17769.617, 'text': "and that's important for the end user and google.", 'start': 17766.355, 'duration': 3.262}, {'end': 17775.46, 'text': "google wants to know hey, is this the page that's relevant to the user's query?", 'start': 17769.617, 'duration': 5.843}, {'end': 17782.403, 'text': 'and if it is, then this user is likely going to have a good user experience after they click on the listing.', 'start': 17775.46, 'duration': 6.943}, {'end': 17791.507, 'text': "so the url is an element that helps not only with the click-through rate, but with ranking, and having a poor url structure doesn't help at all,", 'start': 17782.403, 'duration': 9.104}], 'summary': 'A relevant url is crucial for search results, user experience, and ranking.', 'duration': 34.256, 'max_score': 17757.251, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS417757251.jpg'}, {'end': 17920.986, 'src': 'embed', 'start': 17893.425, 'weight': 14, 'content': [{'end': 17899.169, 'text': "And so you're free to use any one of those headers when building on a page in order to organize the content.", 'start': 17893.425, 'duration': 5.744}, {'end': 17905.654, 'text': 'But ideally, you probably want to stick with an H1 or an H2 because those are at the top of the hierarchy.', 'start': 17899.39, 'duration': 6.264}, {'end': 17913.52, 'text': 'And what those do is they actually stress to Google that, hey, this header with this particular keyword in it is important.', 'start': 17905.935, 'duration': 7.585}, {'end': 17920.986, 'text': "So if you use an H6 with the keyword in it, it's telling Google, hey, this is an H6, but it's not as important.", 'start': 17913.82, 'duration': 7.166}], 'summary': 'Use h1 or h2 headers to stress keyword importance for better seo.', 'duration': 27.561, 'max_score': 17893.425, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS417893425.jpg'}, {'end': 18116.3, 'src': 'embed', 'start': 18088.594, 'weight': 15, 'content': [{'end': 18094.28, 'text': 'They can naturally and seamlessly go from one relevant article or page to another.', 'start': 18088.594, 'duration': 5.686}, {'end': 18098.404, 'text': "And so that's the whole idea behind link building and internal link building.", 'start': 18094.62, 'duration': 3.784}, {'end': 18106.432, 'text': "It allows Google to identify pages that they want to crawl and index because they're linked to one another.", 'start': 18098.424, 'duration': 8.008}, {'end': 18111.577, 'text': 'But it also helps the end user because it allows the end user to go from one page to another.', 'start': 18106.752, 'duration': 4.825}, {'end': 18116.3, 'text': "And it's signaling to Google, hey, this particular page is linked to this page.", 'start': 18112.097, 'duration': 4.203}], 'summary': 'Internal link building helps google crawl and index pages, improving user experience.', 'duration': 27.706, 'max_score': 18088.594, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS418088594.jpg'}, {'end': 18195.314, 'src': 'embed', 'start': 18169.324, 'weight': 16, 'content': [{'end': 18176.566, 'text': "So ideally what you want to do is you want to choose other relevant related keywords that's going to be more natural.", 'start': 18169.324, 'duration': 7.242}, {'end': 18179.466, 'text': "And so that's what we mean by natural language processing.", 'start': 18176.826, 'duration': 2.64}, {'end': 18183.127, 'text': "We want to choose keywords that are more natural to the content you're writing.", 'start': 18179.486, 'duration': 3.641}, {'end': 18190.229, 'text': 'So instead of the keyword digital marketing maybe we want to talk about the types of digital marketing or digital marketing examples.', 'start': 18183.247, 'duration': 6.982}, {'end': 18195.314, 'text': 'Or what is a digital marketing strategy or how to become a digital marketing specialist.', 'start': 18190.669, 'duration': 4.645}], 'summary': 'Choose relevant keywords for natural language processing.', 'duration': 25.99, 'max_score': 18169.324, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS418169324.jpg'}], 'start': 16926.551, 'title': 'On-page seo and keyword research', 'summary': 'Covers the importance of location, language, relevancy and user experience in google ranking, on-page and off-page optimization strategies, the role of keyword research in understanding search volume and competition, and optimizing title tags, meta descriptions, and web pages for search.', 'chapters': [{'end': 17166.338, 'start': 16926.551, 'title': 'Seo: on-page optimization and keyword research', 'summary': 'Covers the importance of location, language, relevancy, and user experience in google website ranking, the two strategies of seo - on-page and off-page optimization, and the crucial role of keyword research in understanding search volume and competition, with a focus on choosing relevant keywords before applying on-page seo.', 'duration': 239.787, 'highlights': ['The importance of location, language, relevancy, and user experience in Google website ranking.', 'The two strategies of SEO: on-page and off-page optimization.', 'The significance of keyword research in SEO, emphasizing the understanding of search volume and competition before choosing relevant keywords for on-page optimization.']}, {'end': 17504.313, 'start': 17166.638, 'title': 'Keyword research and competition analysis', 'summary': "Covers the process of keyword research and competition analysis using google's keyword planner, emphasizing the importance of collecting relevant keywords, determining search volume, competition, and utilizing the 'all in title' syntax for competition analysis.", 'duration': 337.675, 'highlights': ["The process involves using Google's Keyword Planner to collect relevant keywords, determine their search volume, and competition, with an emphasis on not optimizing for just one keyword.", "The 'how to become a digital marketing specialist' keyword averages 30 searches per month with medium competition, while 'digital marketing specialist' averages 1,000 searches per month with medium competition and 'digital marketing course' averages 2,900 searches per month with high competition.", 'Utilizing a spreadsheet to organize and analyze the collected keyword data including search volume and competition is highlighted as a best practice for effective keyword research.', "The importance of utilizing the 'all in title' syntax to determine the exact competition for a keyword is emphasized, with an example showcasing the difference in search results and the significance of this analysis in identifying the competition for a specific keyword.", 'The significance of identifying relevant keywords with high search volume and low competition to optimize web pages for is emphasized, highlighting the importance of keyword research in the process of on-page SEO.']}, {'end': 17733.5, 'start': 17504.313, 'title': 'Optimizing title tag and meta description', 'summary': 'Emphasizes the importance of optimizing the title tag and meta description for on-page seo, stressing the 50-60 character limit for title tags and the 155-160 character limit for meta descriptions, with examples illustrating the impact of exceeding these limits and the relevance of both elements to keyword queries.', 'duration': 229.187, 'highlights': ['The title tag is the most important element for on-page SEO, with the recommendation to keep it between 50 and 60 characters to avoid truncation by Google, as exceeding the limit results in the addition of ellipses after the title tag.', "The meta description, limited to about 155-160 characters, serves as a summary of the webpage and plays a crucial role in increasing click-through rates by providing more information about the page's content and relevance to the keyword query.", "Optimizing the title tag and meta description for a specific keyword, such as 'how to become a digital marketing specialist,' is essential to ensure relevancy and increase the likelihood of users clicking through to the website."]}, {'end': 18207.166, 'start': 17733.721, 'title': 'Optimizing web page for search', 'summary': 'Explains the importance of url relevance, header structure, internal linking, and natural language processing in optimizing a web page for search, emphasizing the significance of these elements in enhancing user experience and ranking on google.', 'duration': 473.445, 'highlights': ['The URL is crucial for click-through rate and ranking, and should include the targeted keyword to ensure relevance and improve user experience after clicking on the listing.', 'Headers, particularly H1 and H2, play a vital role in organizing content, emphasizing keyword importance to Google, and enhancing content readability for users.', 'Internal linking aids in navigation, allows seamless movement between relevant pages, assists Google in identifying pages to crawl and index, and enhances user experience.', 'Natural language processing emphasizes the relevance of choosing natural and related keywords, such as types of digital marketing and digital marketing examples, to enhance content relevance and user experience.']}], 'duration': 1280.615, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS416926551.jpg', 'highlights': ['The importance of location, language, relevancy, and user experience in Google website ranking.', 'The two strategies of SEO: on-page and off-page optimization.', 'The significance of keyword research in SEO, emphasizing the understanding of search volume and competition before choosing relevant keywords for on-page optimization.', 'Utilizing a spreadsheet to organize and analyze the collected keyword data including search volume and competition is highlighted as a best practice for effective keyword research.', "The process involves using Google's Keyword Planner to collect relevant keywords, determine their search volume, and competition, with an emphasis on not optimizing for just one keyword.", "The 'digital marketing course' averages 2,900 searches per month with high competition.", "The 'digital marketing specialist' averages 1,000 searches per month with medium competition.", "The 'how to become a digital marketing specialist' keyword averages 30 searches per month with medium competition.", "The importance of utilizing the 'all in title' syntax to determine the exact competition for a keyword is emphasized, with an example showcasing the difference in search results and the significance of this analysis in identifying the competition for a specific keyword.", 'The significance of identifying relevant keywords with high search volume and low competition to optimize web pages for is emphasized, highlighting the importance of keyword research in the process of on-page SEO.', 'The title tag is the most important element for on-page SEO, with the recommendation to keep it between 50 and 60 characters to avoid truncation by Google, as exceeding the limit results in the addition of ellipses after the title tag.', "The meta description, limited to about 155-160 characters, serves as a summary of the webpage and plays a crucial role in increasing click-through rates by providing more information about the page's content and relevance to the keyword query.", "Optimizing the title tag and meta description for a specific keyword, such as 'how to become a digital marketing specialist,' is essential to ensure relevancy and increase the likelihood of users clicking through to the website.", 'The URL is crucial for click-through rate and ranking, and should include the targeted keyword to ensure relevance and improve user experience after clicking on the listing.', 'Headers, particularly H1 and H2, play a vital role in organizing content, emphasizing keyword importance to Google, and enhancing content readability for users.', 'Internal linking aids in navigation, allows seamless movement between relevant pages, assists Google in identifying pages to crawl and index, and enhances user experience.', 'Natural language processing emphasizes the relevance of choosing natural and related keywords, such as types of digital marketing and digital marketing examples, to enhance content relevance and user experience.']}, {'end': 20075.3, 'segs': [{'end': 18393.848, 'src': 'embed', 'start': 18370.319, 'weight': 0, 'content': [{'end': 18379.403, 'text': "So we're going to switch gears and talk about a different strategy, off-page SEO, because without on-page or off-page, you can't have a page ranking.", 'start': 18370.319, 'duration': 9.084}, {'end': 18380.724, 'text': 'So the two work together.', 'start': 18379.503, 'duration': 1.221}, {'end': 18385.105, 'text': 'So you can do as much as you want on on-page, but you still need off-page SEO.', 'start': 18381.064, 'duration': 4.041}, {'end': 18388.666, 'text': 'And you could do all the off-page SEO you want, but you still need on-page.', 'start': 18385.325, 'duration': 3.341}, {'end': 18393.848, 'text': 'So both of these strategies have to be in full effect in order for you to rank.', 'start': 18388.926, 'duration': 4.922}], 'summary': 'Both on-page and off-page seo are essential for page ranking.', 'duration': 23.529, 'max_score': 18370.319, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS418370319.jpg'}, {'end': 18441.817, 'src': 'embed', 'start': 18415.679, 'weight': 1, 'content': [{'end': 18420.083, 'text': "For off-page SEO, we're going to talk about external linking.", 'start': 18415.679, 'duration': 4.404}, {'end': 18425.687, 'text': "External linking allows us to improve our website's recognition or relevancy.", 'start': 18420.443, 'duration': 5.244}, {'end': 18432.351, 'text': 'credibility. and why do we want to prove our relevancy and credibility and trustworthiness and authority?', 'start': 18426.227, 'duration': 6.124}, {'end': 18441.817, 'text': 'because we want Google to know that our web page is trustworthy, it is recognized by other websites and it is relevant for a particular keyword,', 'start': 18432.351, 'duration': 9.466}], 'summary': 'Off-page seo focuses on external linking to improve website recognition and relevancy for trustworthy and recognized web pages.', 'duration': 26.138, 'max_score': 18415.679, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS418415679.jpg'}, {'end': 18551.368, 'src': 'embed', 'start': 18526.26, 'weight': 2, 'content': [{'end': 18536.284, 'text': "So some of the other benefits of off page SEO are Credibility, so if we're linking from Wikipedia to our webpage, it does create credibility for us.", 'start': 18526.26, 'duration': 10.024}, {'end': 18538.724, 'text': 'It also helps us increase our page rank.', 'start': 18536.564, 'duration': 2.16}, {'end': 18547.927, 'text': "So remember that external linking helps build domain authority, helps build credibility, trustworthiness, and it's going to, in turn,", 'start': 18538.984, 'duration': 8.943}, {'end': 18550.167, 'text': 'help us rank for that particular page.', 'start': 18547.927, 'duration': 2.24}, {'end': 18551.368, 'text': 'And then certainly not last.', 'start': 18550.428, 'duration': 0.94}], 'summary': 'Off page seo benefits include increased credibility, page rank, and domain authority.', 'duration': 25.108, 'max_score': 18526.26, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS418526260.jpg'}, {'end': 18936.577, 'src': 'embed', 'start': 18906.297, 'weight': 5, 'content': [{'end': 18913.127, 'text': 'We do want to use our keywords naturally because title tags are what people see first on organic search.', 'start': 18906.297, 'duration': 6.83}, {'end': 18917.774, 'text': "But you don't want to use the same title tag on every page of your website.", 'start': 18913.407, 'duration': 4.367}, {'end': 18919.897, 'text': 'So we want to stay away from doing that.', 'start': 18917.834, 'duration': 2.063}, {'end': 18924.983, 'text': 'So you want to have a unique title tag for every web page on your website.', 'start': 18920.337, 'duration': 4.646}, {'end': 18926.605, 'text': 'And ideally, what does that mean?', 'start': 18925.264, 'duration': 1.341}, {'end': 18936.577, 'text': 'That means using our keyword research to choose one or two keywords for page and optimizing your web page for those one to two keywords.', 'start': 18926.645, 'duration': 9.932}], 'summary': 'Optimize web pages with unique title tags and 1-2 keywords for organic search.', 'duration': 30.28, 'max_score': 18906.297, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS418906297.jpg'}, {'end': 18983.476, 'src': 'embed', 'start': 18952.335, 'weight': 6, 'content': [{'end': 18954.598, 'text': 'We want users to stay on our website.', 'start': 18952.335, 'duration': 2.263}, {'end': 18957.081, 'text': "We want them to enjoy the content that they're reading.", 'start': 18954.618, 'duration': 2.463}, {'end': 18960.365, 'text': 'And we want them to go from one page to another naturally.', 'start': 18957.361, 'duration': 3.004}, {'end': 18967.007, 'text': "We definitely don't want to leverage or plagiarize or just copy content from others' websites,", 'start': 18960.825, 'duration': 6.182}, {'end': 18971.548, 'text': "because it's not one probably going to be relevant to what you're writing about.", 'start': 18967.007, 'duration': 4.541}, {'end': 18974.809, 'text': "two it's duplicate content and it's somebody else's.", 'start': 18971.548, 'duration': 3.261}, {'end': 18978.03, 'text': "So that's a black cat technique we want to stay away from.", 'start': 18975.169, 'duration': 2.861}, {'end': 18983.476, 'text': "I can't emphasize this enough, we need to do keyword research first before you do anything else.", 'start': 18978.49, 'duration': 4.986}], 'summary': 'Goal: increase user engagement, avoid plagiarism, and prioritize keyword research.', 'duration': 31.141, 'max_score': 18952.335, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS418952335.jpg'}, {'end': 19153.595, 'src': 'embed', 'start': 19129.666, 'weight': 4, 'content': [{'end': 19136.99, 'text': "And so what is keyword research all about? Well, it's the process of identifying keywords we want to be found for on the search engines.", 'start': 19129.666, 'duration': 7.324}, {'end': 19140.891, 'text': 'So millions of people use search engines on a daily basis.', 'start': 19137.37, 'duration': 3.521}, {'end': 19146.933, 'text': 'We want to be found for those keywords that people type in that are relevant to the content we want to be found.', 'start': 19141.271, 'duration': 5.662}, {'end': 19153.595, 'text': "So, going back to the Italian restaurant example, if we're writing a blog post about Italian restaurants,", 'start': 19147.253, 'duration': 6.342}], 'summary': 'Keyword research is vital for being found on search engines, where millions of people search daily.', 'duration': 23.929, 'max_score': 19129.666, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS419129666.jpg'}, {'end': 19492.581, 'src': 'embed', 'start': 19465.163, 'weight': 7, 'content': [{'end': 19473.287, 'text': 'So compared to short tail keywords, longer tail keywords are generally less competitive and the search volume is not as high.', 'start': 19465.163, 'duration': 8.124}, {'end': 19474.247, 'text': 'Case in point.', 'start': 19473.587, 'duration': 0.66}, {'end': 19483.432, 'text': "so if we go back to Moz and then we look at the keyword explorer and we'd actually type in Italian restaurants and let's just say Orlando Florida.", 'start': 19474.247, 'duration': 9.185}, {'end': 19492.581, 'text': "Moz is going to generate some monthly volume for us and they're gonna allow us to understand how difficult that keyword is.", 'start': 19484.452, 'duration': 8.129}], 'summary': "Longer tail keywords are less competitive with lower search volume compared to short tail keywords. for example, searching 'italian restaurants orlando florida' in moz's keyword explorer provides monthly volume and keyword difficulty.", 'duration': 27.418, 'max_score': 19465.163, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS419465163.jpg'}, {'end': 19578.845, 'src': 'embed', 'start': 19554.099, 'weight': 9, 'content': [{'end': 19562.701, 'text': "And so when to use long tail keywords? Well, we want to use long tail keywords if we're targeting pages with a product or specific article.", 'start': 19554.099, 'duration': 8.602}, {'end': 19571.703, 'text': "So if we're interested in that particular conversion, then longer tail keywords are likely more the way we want to go versus something more generic,", 'start': 19562.761, 'duration': 8.942}, {'end': 19578.845, 'text': "which means if you're using a generic, shorter tail keyword, you're more interested in the visibility and the traffic, not necessarily the conversion.", 'start': 19571.703, 'duration': 7.142}], 'summary': 'Use long tail keywords for specific product or article pages to improve conversion.', 'duration': 24.746, 'max_score': 19554.099, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS419554099.jpg'}, {'end': 19621.545, 'src': 'embed', 'start': 19591.999, 'weight': 10, 'content': [{'end': 19598.106, 'text': "So that's the important part that we need to understand if we have our own website and we have our content.", 'start': 19591.999, 'duration': 6.107}, {'end': 19603.371, 'text': 'So these search engines want your content in their search engine index.', 'start': 19598.286, 'duration': 5.085}, {'end': 19609.997, 'text': "So how do they get your content? Well, they send out bots or files and we'll just call them spiders.", 'start': 19603.651, 'duration': 6.346}, {'end': 19612.68, 'text': 'So they send out these spiders to crawl your website.', 'start': 19610.097, 'duration': 2.583}, {'end': 19621.545, 'text': "And the whole idea behind using the insect spider is because we're talking about the World Wide Web, and so if Google, for example,", 'start': 19612.92, 'duration': 8.625}], 'summary': 'Search engines use spiders to crawl and index website content for search results.', 'duration': 29.546, 'max_score': 19591.999, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS419591999.jpg'}, {'end': 19784.201, 'src': 'embed', 'start': 19749.402, 'weight': 11, 'content': [{'end': 19751.623, 'text': 'we want to focus on on-page SEO first.', 'start': 19749.402, 'duration': 2.221}, {'end': 19756.766, 'text': 'So on page SEO is the method of optimizing elements of web pages.', 'start': 19752.183, 'duration': 4.583}, {'end': 19764.35, 'text': 'Remember, these are all the items we want to do on our website to be relevant for certain search queries.', 'start': 19756.766, 'duration': 7.584}, {'end': 19773.775, 'text': "So it's basically the idea behind this is to make our web pages more relevant for specific search queries on search engines,", 'start': 19764.35, 'duration': 9.425}, {'end': 19784.201, 'text': 'and so there are a number of different elements on our website on a particular web page that we want to manipulate or optimize, if you will,', 'start': 19773.775, 'duration': 10.426}], 'summary': 'Focus on on-page seo to optimize web pages for specific search queries.', 'duration': 34.799, 'max_score': 19749.402, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS419749402.jpg'}, {'end': 19938.842, 'src': 'embed', 'start': 19911.621, 'weight': 12, 'content': [{'end': 19916.004, 'text': 'So if you have a website that sell products, you probably want to employ schema.', 'start': 19911.621, 'duration': 4.383}, {'end': 19922.509, 'text': 'And so when you do employ schema again, snippets of information provided to the search engines,', 'start': 19916.225, 'duration': 6.284}, {'end': 19928.594, 'text': "the search engines are going to better understand and then they're going to present that information in the search engine results.", 'start': 19922.509, 'duration': 6.085}, {'end': 19934.158, 'text': 'So if you have ratings and reviews, you can provide snippets of information to the search engines.', 'start': 19928.734, 'duration': 5.424}, {'end': 19938.842, 'text': 'The search engines in turn are going to present that information in the search engine results.', 'start': 19934.338, 'duration': 4.504}], 'summary': 'Employ schema to provide snippets for better search engine understanding and presentation.', 'duration': 27.221, 'max_score': 19911.621, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS419911621.jpg'}], 'start': 18207.166, 'title': 'Effective seo strategies and techniques', 'summary': 'Covers on-page and off-page seo strategies, emphasizing their impact on website ranking. it discusses benefits of off-page seo, focusing on white hat techniques and relevant backlinks. it also emphasizes seo best practices, including keyword research and natural internal linking. additionally, it explores the impact of short vs long tail keywords on seo and the importance of on-page seo and schema for enhanced search engine visibility.', 'chapters': [{'end': 18462.426, 'start': 18207.166, 'title': 'Seo: on-page and off-page strategies', 'summary': 'Discusses on-page seo elements such as keyword research, sitemaps, and off-page seo strategies like link building and its impact on website ranking, emphasizing the importance of both strategies for effective seo.', 'duration': 255.26, 'highlights': ['The importance of on-page SEO elements such as keyword research and sitemaps', 'Explanation of different types of sitemaps (HTML and XML) and their purposes', 'The significance of creating a sitemap for Google or other search engine crawlers', 'The interdependence of on-page and off-page SEO for effective website ranking', 'The importance of off-page SEO through link building to establish website recognition, relevancy, and credibility']}, {'end': 18906.097, 'start': 18462.706, 'title': 'Benefits of off-page seo', 'summary': 'Discusses the benefits of off-page seo including increasing traffic through high domain authority, building credibility, trustworthiness, and brand awareness, and emphasizes the importance of quality content and relevant external linking for ranking, with focus on white hat techniques and relevant backlinks.', 'duration': 443.391, 'highlights': ['Off-page SEO increases traffic through high domain authority, credibility, and brand awareness', 'Importance of quality content and relevant external linking for ranking', 'Focus on white hat techniques and relevant backlinks']}, {'end': 19250.719, 'start': 18906.297, 'title': 'Seo best practices', 'summary': 'Emphasizes the importance of using unique title tags and keywords for every web page, writing engaging and original content, conducting thorough keyword research to find relevant, high-volume, low-competition keywords, and implementing natural internal linking, with a reminder that seo takes time and mobile-friendliness is crucial.', 'duration': 344.422, 'highlights': ['Keyword research is crucial for search engine optimization, focusing on finding relevant, high-volume, low-competition keywords for each web page.', 'Using unique title tags and keywords for every web page is essential for organic search visibility and user experience.', 'Emphasizes the need to write engaging, original content to keep users on the website and avoid plagiarism or duplicate content.', 'Internal linking should be natural and beneficial for both users and search engines, aiding in the understanding and crawling of web pages.', 'Reminds that SEO takes time, especially for competitive keywords, and underscores the significance of mobile-friendly websites.']}, {'end': 19511.457, 'start': 19251.019, 'title': 'Short vs long tail keywords for seo', 'summary': "Discusses the impact of short tail keywords like 'italian restaurants' with high volume and competition, leading to lower conversion rates, compared to longer tail keywords with lower competition and search volume, as demonstrated by the example of 'italian restaurants' and 'italian restaurants in orlando florida'.", 'duration': 260.438, 'highlights': ["Short tail keywords like 'Italian restaurants' have high search volume (70,000 to 118,000 per month) and high competition (difficulty score of 43) with a 40% organic click-through rate.", "Longer tail keywords like 'Italian restaurants in Orlando Florida' have lower search volume (11 to 50 queries a month) and lower competition, making them more specific and potentially better for conversions."]}, {'end': 20075.3, 'start': 19511.757, 'title': 'Long tail keywords and seo basics', 'summary': 'Explains the trade-off between long-tail and short-tail keywords, emphasizing the higher conversion rates of long-tail keywords and the process of search engine indexing. it also delves into the importance of on-page seo and the use of schema for enhanced search engine visibility.', 'duration': 563.543, 'highlights': ['The trade-off between long-tail and short-tail keywords emphasizes the higher conversion rates of longer tail keywords.', 'The process of search engine indexing is explained, detailing how search engines use bots to crawl websites and gather information for their index.', 'The importance of on-page SEO is highlighted, focusing on the optimization of web page elements to enhance relevance for specific search queries.', 'The use of schema for enhanced search engine visibility is emphasized, with specific examples of how schema can provide snippets of information to search engines for better understanding and presentation in search results.']}], 'duration': 1868.134, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS418207166.jpg', 'highlights': ['The interdependence of on-page and off-page SEO for effective website ranking', 'The importance of off-page SEO through link building to establish website recognition, relevancy, and credibility', 'Off-page SEO increases traffic through high domain authority, credibility, and brand awareness', 'Importance of quality content and relevant external linking for ranking', 'Keyword research is crucial for search engine optimization, focusing on finding relevant, high-volume, low-competition keywords for each web page', 'Using unique title tags and keywords for every web page is essential for organic search visibility and user experience', 'Emphasizes the need to write engaging, original content to keep users on the website and avoid plagiarism or duplicate content', "Short tail keywords like 'Italian restaurants' have high search volume (70,000 to 118,000 per month) and high competition (difficulty score of 43) with a 40% organic click-through rate", "Longer tail keywords like 'Italian restaurants in Orlando Florida' have lower search volume (11 to 50 queries a month) and lower competition, making them more specific and potentially better for conversions", 'The trade-off between long-tail and short-tail keywords emphasizes the higher conversion rates of longer tail keywords', 'The process of search engine indexing is explained, detailing how search engines use bots to crawl websites and gather information for their index', 'The importance of on-page SEO is highlighted, focusing on the optimization of web page elements to enhance relevance for specific search queries', 'The use of schema for enhanced search engine visibility is emphasized, with specific examples of how schema can provide snippets of information to search engines for better understanding and presentation in search results']}, {'end': 20930.332, 'segs': [{'end': 20196.827, 'src': 'embed', 'start': 20170.965, 'weight': 0, 'content': [{'end': 20179.052, 'text': 'So the title tag is not only stands out, but allows you to showcase exactly what your page is all about,', 'start': 20170.965, 'duration': 8.087}, {'end': 20181.474, 'text': 'and it helps with the relevancy of that keyword query.', 'start': 20179.052, 'duration': 2.422}, {'end': 20190.101, 'text': "So, when you're trying to optimize your website using the title tag for specific keyword, You want to keep in mind a couple parameters,", 'start': 20181.674, 'duration': 8.427}, {'end': 20196.827, 'text': 'because title tags show up in the search engine results, but certain search engines, particularly Google,', 'start': 20190.101, 'duration': 6.726}], 'summary': 'Optimizing title tags improves page relevancy and visibility in search results.', 'duration': 25.862, 'max_score': 20170.965, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS420170965.jpg'}, {'end': 20282.757, 'src': 'embed', 'start': 20259.768, 'weight': 1, 'content': [{'end': 20268.412, 'text': 'if you go over those limits and the title tag is generally between 60 and 65 characters long, and so if you go over those limits,', 'start': 20259.768, 'duration': 8.644}, {'end': 20271.534, 'text': "let's just say your title tag is more than 65 characters.", 'start': 20268.412, 'duration': 3.122}, {'end': 20278.816, 'text': 'Google, in this case, is going to cut off the characters, and so here you can see the ellipses after the title tag.', 'start': 20271.534, 'duration': 7.282}, {'end': 20282.757, 'text': 'now, if you follow the format that you know we at simply learn recommend,', 'start': 20278.816, 'duration': 3.941}], 'summary': 'Google cuts off title tags exceeding 65 characters.', 'duration': 22.989, 'max_score': 20259.768, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS420259768.jpg'}, {'end': 20439.17, 'src': 'embed', 'start': 20411.731, 'weight': 2, 'content': [{'end': 20416.053, 'text': 'So, if we look here back at our search results, if you go over those limits,', 'start': 20411.731, 'duration': 4.322}, {'end': 20422.275, 'text': "you'll see that the search engines will cut off the copy of the meta description.", 'start': 20416.053, 'duration': 6.222}, {'end': 20424.036, 'text': "And they'll just put ellipses.", 'start': 20422.875, 'duration': 1.161}, {'end': 20428.881, 'text': "So we don't necessarily want to go over those limits.", 'start': 20424.197, 'duration': 4.684}, {'end': 20439.17, 'text': 'So my recommendation is to keep that meta description probably 165 characters to no more than 200.', 'start': 20428.941, 'duration': 10.229}], 'summary': 'Keep meta description between 165-200 characters to avoid cutoff by search engines.', 'duration': 27.439, 'max_score': 20411.731, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS420411731.jpg'}, {'end': 20665.952, 'src': 'embed', 'start': 20636.693, 'weight': 3, 'content': [{'end': 20643.917, 'text': "So, if you have a header that's an H1, you can use an H2 or an H3 as a subheader, and so forth and so on,", 'start': 20636.693, 'duration': 7.224}, {'end': 20650.241, 'text': "because what you're really trying to do is not only organize the content in your web page, but you're trying to emphasize that for Google.", 'start': 20643.917, 'duration': 6.324}, {'end': 20658.146, 'text': "So if something's an H2 or an H6, you're basically telling Google or the other search engines, this is not as important as, say, an H1.", 'start': 20650.261, 'duration': 7.885}, {'end': 20665.952, 'text': "So if we take a look at our example that we've been using for Italian restaurants in Florida, and if we click on Maggiano's,", 'start': 20658.706, 'duration': 7.246}], 'summary': 'Using proper header tags (h1, h2, h3) organizes content and emphasizes importance for seo.', 'duration': 29.259, 'max_score': 20636.693, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS420636693.jpg'}], 'start': 20075.94, 'title': 'Optimizing title tags for on-page seo', 'summary': 'Discusses the significance of including specific keywords in title tags to improve search engine visibility, along with optimizing meta descriptions and addressing character limits, format, and relevance for search engine queries.', 'chapters': [{'end': 20170.905, 'start': 20075.94, 'title': 'Importance of title tags for on-page seo', 'summary': 'Discusses the significance of title tags for on-page seo, emphasizing the importance of including specific keywords in the title tag to improve search engine visibility, as demonstrated by the example of italian restaurants in florida.', 'duration': 94.965, 'highlights': ["Title tag is crucial for on-page SEO as it appears in search engine results and affects the visibility of the web page, illustrated by the example of targeting 'Italian restaurants in Florida'.", "Including specific keywords in the title tag, such as 'Italian restaurants in Florida', increases the likelihood of the web page showing up in relevant search queries.", "Editing the title tag to incorporate the targeted keyword, like 'Italian restaurants in Florida', enhances the page's chances of appearing in specific search results.", "Demonstrating the impact of title tags through a Google search for 'Italian restaurants in Florida', which highlights the relevance of the keywords in the search results."]}, {'end': 20930.332, 'start': 20170.965, 'title': 'Optimizing title tags and meta descriptions', 'summary': 'Discusses the optimization of title tags and meta descriptions, emphasizing the character limits, optimal format, and relevance for the search engine query, also covering the importance of header tags and url structure for on-page seo.', 'duration': 759.367, 'highlights': ['Title tags should ideally be no more than 60 characters to ensure they are not cut off in search engine results, and the most optimal format includes using the primary keyword first, then the secondary keyword, and the brand name.', 'Meta descriptions should be kept concise, within 165-200 characters, to describe the page and optimize for relevance to the search engine query.', 'Header tags, especially H1 and H2, are crucial for organizing content, emphasizing keywords, and signaling relevance to search engines.', 'URL structure, including the protocol, domain, and subdirectories, can be optimized to make the URL more relevant for the search query.']}], 'duration': 854.392, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS420075940.jpg', 'highlights': ['Including specific keywords in title tag enhances search visibility', 'Title tag should be under 60 characters for optimal visibility', 'Meta descriptions should be concise, within 165-200 characters', 'Header tags like H1 and H2 are crucial for organizing content']}, {'end': 22796.344, 'segs': [{'end': 20997.005, 'src': 'embed', 'start': 20972.266, 'weight': 3, 'content': [{'end': 20981.212, 'text': 'Just like the title tag has parameters up to 65 characters, The meta description tag has a limit of up to 165 characters.', 'start': 20972.266, 'duration': 8.946}, {'end': 20984.935, 'text': 'A well-structured URL also has character counts.', 'start': 20981.472, 'duration': 3.463}, {'end': 20990.219, 'text': "But the idea here is we don't want to get into numbers when we talk about character counts for URL structure.", 'start': 20985.135, 'duration': 5.084}, {'end': 20997.005, 'text': 'Really, the rule of thumb or the best practice for URL is to keep it short and understandable.', 'start': 20990.399, 'duration': 6.606}], 'summary': 'Title tag: 65 characters, meta description tag: 165 characters, aim for short and clear urls.', 'duration': 24.739, 'max_score': 20972.266, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS420972266.jpg'}, {'end': 21045.483, 'src': 'embed', 'start': 21019.919, 'weight': 0, 'content': [{'end': 21024.381, 'text': 'so ideally here you can see in this example xyz.com.', 'start': 21019.919, 'duration': 4.462}, {'end': 21026.382, 'text': 'we want to optimize that url.', 'start': 21024.381, 'duration': 2.001}, {'end': 21035.11, 'text': "we could put the targeted keyword in the url if we'd like to, But we want to keep it probably to a minimum of one to two subdirectories.", 'start': 21026.382, 'duration': 8.728}, {'end': 21042.739, 'text': 'The shorter the amount of subdirectories, the better off we are, because that means that not only the end user will understand the URL,', 'start': 21035.41, 'duration': 7.329}, {'end': 21045.483, 'text': 'but the search engines will understand the URL as well.', 'start': 21042.739, 'duration': 2.744}], 'summary': 'Optimize xyz.com url with 1-2 subdirectories for user and search engine understanding.', 'duration': 25.564, 'max_score': 21019.919, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS421019919.jpg'}, {'end': 21143.132, 'src': 'embed', 'start': 21114.56, 'weight': 1, 'content': [{'end': 21117.925, 'text': "And it's not going to bode well in terms of relevancy.", 'start': 21114.56, 'duration': 3.365}, {'end': 21122.571, 'text': 'And again, the URL structure is an important factor for being relevant.', 'start': 21118.505, 'duration': 4.066}, {'end': 21130.059, 'text': "And if we're not relevant, then the chances of us are ranking higher is not going to be as good because our URL is not readable.", 'start': 21122.951, 'duration': 7.108}, {'end': 21138.387, 'text': "So ideally, what we want to do is make sure we're using keywords that the end user and the search engines understand.", 'start': 21130.379, 'duration': 8.008}, {'end': 21143.132, 'text': "And if we need to separate out those keywords in the first example, we could see men's shoes.", 'start': 21138.588, 'duration': 4.544}], 'summary': 'Ensuring relevant and readable url structure for better ranking using user-friendly keywords.', 'duration': 28.572, 'max_score': 21114.56, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS421114560.jpg'}, {'end': 21264.549, 'src': 'embed', 'start': 21238.251, 'weight': 4, 'content': [{'end': 21245.296, 'text': "And so like everything else we've talked about with on-page SEO, there are character limits to alt tags.", 'start': 21238.251, 'duration': 7.045}, {'end': 21249.358, 'text': 'Generally, the rule of thumb is 125 characters for an alt tag.', 'start': 21245.376, 'duration': 3.982}, {'end': 21252.881, 'text': 'And the alt tag is used in the HTML.', 'start': 21249.799, 'duration': 3.082}, {'end': 21258.565, 'text': 'So we want to surround our image with an alt tag by putting in a descriptor.', 'start': 21252.961, 'duration': 5.604}, {'end': 21264.549, 'text': "And so, ideally, if you're trying to be found for a particular search engine query,", 'start': 21258.725, 'duration': 5.824}], 'summary': 'Alt tags for on-page seo have a 125-character limit and are used in html to describe images.', 'duration': 26.298, 'max_score': 21238.251, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS421238251.jpg'}, {'end': 21394.618, 'src': 'embed', 'start': 21368.205, 'weight': 6, 'content': [{'end': 21373.548, 'text': 'or other search engines really to follow the pages as they index your entire website.', 'start': 21368.205, 'duration': 5.343}, {'end': 21377.95, 'text': 'So it serves that purpose of allowing search engines to index.', 'start': 21373.708, 'duration': 4.242}, {'end': 21380.471, 'text': 'So it definitely improves the indexing.', 'start': 21378.07, 'duration': 2.401}, {'end': 21383.252, 'text': 'But internal linking also has many benefits.', 'start': 21380.731, 'duration': 2.521}, {'end': 21388.475, 'text': 'And one of the other benefits is it helps spreads what we call link juice.', 'start': 21383.673, 'duration': 4.802}, {'end': 21394.618, 'text': 'And so link juice is basically another way of saying, you know, this page is important.', 'start': 21388.955, 'duration': 5.663}], 'summary': 'Internal linking improves indexing and spreads link juice, making pages more important.', 'duration': 26.413, 'max_score': 21368.205, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS421368205.jpg'}, {'end': 21502.441, 'src': 'embed', 'start': 21474.672, 'weight': 5, 'content': [{'end': 21481.196, 'text': 'when you have one link pointing to another page on your website, It helps the search engines find these pages quicker.', 'start': 21474.672, 'duration': 6.524}, {'end': 21487.277, 'text': 'Well, sitemaps do the same thing, except sitemaps are an entire list of links on your website,', 'start': 21481.376, 'duration': 5.901}, {'end': 21492.538, 'text': 'and it allows the search engines to find all your pages on your website fairly easily.', 'start': 21487.277, 'duration': 5.261}, {'end': 21494.479, 'text': 'But it also helps the end user too.', 'start': 21492.758, 'duration': 1.721}, {'end': 21502.441, 'text': "So, if you have a big website, like Amazon has a huge website with a lot of different products, Well, if you're looking for a particular product,", 'start': 21494.579, 'duration': 7.862}], 'summary': 'Internal links and sitemaps help search engines find pages on a website easier and quicker, benefiting both search engines and end users.', 'duration': 27.769, 'max_score': 21474.672, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS421474672.jpg'}, {'end': 22246.366, 'src': 'embed', 'start': 22217.897, 'weight': 8, 'content': [{'end': 22226.467, 'text': "so if you could answer a those questions, then generally google's going to recognize that and if it's relevant,", 'start': 22217.897, 'duration': 8.57}, {'end': 22228.79, 'text': "it's going to show up as a featured snippet.", 'start': 22226.467, 'duration': 2.323}, {'end': 22234.437, 'text': 'so the whole idea is to really create truly high quality content.', 'start': 22228.79, 'duration': 5.647}, {'end': 22242.244, 'text': 'so about feature snippets is if you have true high quality content that answers a question,', 'start': 22234.437, 'duration': 7.807}, {'end': 22246.366, 'text': 'then chances are your content may show up as a featured snippet.', 'start': 22242.244, 'duration': 4.122}], 'summary': 'Creating high-quality content may lead to featured snippets on google.', 'duration': 28.469, 'max_score': 22217.897, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS422217897.jpg'}, {'end': 22339.289, 'src': 'embed', 'start': 22313.349, 'weight': 7, 'content': [{'end': 22320.313, 'text': 'but the snippet is there just in case you want to know more information about that particular query.', 'start': 22313.349, 'duration': 6.964}, {'end': 22326.336, 'text': "so generally, that's how featured snippets work, and the great thing about featured snippets it's open to everybody.", 'start': 22320.313, 'duration': 6.023}, {'end': 22329.118, 'text': 'the key is to have quality content.', 'start': 22326.336, 'duration': 2.782}, {'end': 22339.289, 'text': 'if you have quality content provides answers to questions, then chances are your content can show up above organic search results,', 'start': 22329.118, 'duration': 10.171}], 'summary': 'Featured snippets are open to everyone, and quality content can land you above organic search results.', 'duration': 25.94, 'max_score': 22313.349, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS422313349.jpg'}, {'end': 22417.276, 'src': 'embed', 'start': 22391.157, 'weight': 9, 'content': [{'end': 22398.042, 'text': 'on-page seo consists of a number of different factors, some of which we talked about today, starting with schema.', 'start': 22391.157, 'duration': 6.885}, {'end': 22405.987, 'text': 'remember, we want to have structured data to better communicate with the search engines what our web pages are about.', 'start': 22398.042, 'duration': 7.945}, {'end': 22407.608, 'text': 'then we talked about title tags.', 'start': 22405.987, 'duration': 1.621}, {'end': 22410.069, 'text': 'so title tags appear in search results.', 'start': 22407.608, 'duration': 2.461}, {'end': 22412.05, 'text': 'remember 65 characters.', 'start': 22410.069, 'duration': 1.981}, {'end': 22417.276, 'text': 'we want to make sure Our keyword is in the title tag, followed by our brand name.', 'start': 22412.05, 'duration': 5.226}], 'summary': 'On-page seo includes schema and title tags. use 65 characters and include keyword and brand name.', 'duration': 26.119, 'max_score': 22391.157, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS422391157.jpg'}, {'end': 22683.205, 'src': 'embed', 'start': 22650.921, 'weight': 10, 'content': [{'end': 22654.584, 'text': 'These pages are relevant for certain keywords on our website.', 'start': 22650.921, 'duration': 3.663}, {'end': 22663.031, 'text': "And so really, when we talk about off page SEO, it's really the technique of promoting your website using link building.", 'start': 22655.144, 'duration': 7.887}, {'end': 22671.837, 'text': 'And when we say technique of promoting our website using link building, that means establishing links on other websites.', 'start': 22663.191, 'duration': 8.646}, {'end': 22673.298, 'text': "That's what we mean by link building.", 'start': 22671.917, 'duration': 1.381}, {'end': 22683.205, 'text': 'And so establishing links on other websites really enhances our SEO efforts, because it improves, first and foremost,', 'start': 22673.578, 'duration': 9.627}], 'summary': 'Off page seo involves link building to establish links on other websites, enhancing seo efforts.', 'duration': 32.284, 'max_score': 22650.921, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS422650921.jpg'}, {'end': 22756.151, 'src': 'embed', 'start': 22722.725, 'weight': 11, 'content': [{'end': 22726.587, 'text': 'And we want to be able to measure everything we do digitally.', 'start': 22722.725, 'duration': 3.862}, {'end': 22729.909, 'text': 'And so off-page SEO is measurable.', 'start': 22726.907, 'duration': 3.002}, {'end': 22733.972, 'text': 'One of the metrics involved with off-page SEO is domain authority.', 'start': 22730.31, 'duration': 3.662}, {'end': 22737.074, 'text': "In other words, it's a score between 1 and 100 for our domain.", 'start': 22734.012, 'duration': 3.062}, {'end': 22744.6, 'text': 'So how does Google, how does Baidu, how do these other search engines see our domain??', 'start': 22738.735, 'duration': 5.865}, {'end': 22746.943, 'text': 'How authoritative is our domain??', 'start': 22744.921, 'duration': 2.022}, {'end': 22748.824, 'text': 'How reputable is our domain?', 'start': 22746.983, 'duration': 1.841}, {'end': 22756.151, 'text': 'And so having links on other websites pointing to our domain increases our reputability.', 'start': 22749.245, 'duration': 6.906}], 'summary': 'Measuring off-page seo through domain authority, a score between 1 and 100, with links increasing reputability.', 'duration': 33.426, 'max_score': 22722.725, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS422722725.jpg'}], 'start': 20930.612, 'title': 'Seo essentials & techniques', 'summary': 'Covers optimizing url structures, alt tags importance, maximizing featured snippets, and essential seo techniques, emphasizing relevance, keyword usage, and code minimization for improved rankings and website credibility.', 'chapters': [{'end': 21162.181, 'start': 20930.612, 'title': 'Optimizing url structures for seo', 'summary': 'Discusses the importance of well-structured and readable urls for both end users and search engines, emphasizing the impact of character counts and subdirectories on url readability and relevance, with a focus on optimizing for better seo rankings.', 'duration': 231.569, 'highlights': ['URL readability and relevance are crucial for SEO, with well-structured URLs providing clear information for both end users and search engines, impacting search rankings.', 'Character counts for URL elements, such as title tags and meta descriptions, are essential, with the recommended practice being to keep the URL short and understandable.', 'Optimizing URLs involves minimizing the number of subdirectories, ideally limiting it to one to two for better understanding by end users and search engines.', 'Using targeted keywords in URLs, separating them with hyphens, and ensuring readability and conciseness can improve the chances of higher rankings on search engine results pages.']}, {'end': 22074.405, 'start': 21163.061, 'title': 'Importance of alt tags in seo', 'summary': 'Discusses the importance of alt tags in seo, emphasizing their role in helping search engines understand and rank images, with a focus on character limits, keyword usage, and relevance to search engine queries.', 'duration': 911.344, 'highlights': ['Alt tags allow search engines to understand and rank images, with a character limit of 125 and a focus on using keyword queries.', 'Internal links aid in indexing and spread link juice, indicating the importance of pages based on the number of links pointing to them.', 'Sitemaps help search engines find and index website pages, with HTML and XML versions catering to end users and search engine spiders.', 'XML sitemaps aid in quicker indexing by search engines, improving the speed of page submission and indexing by Google.', 'Page load time is crucial for SEO, impacting user experience, bounce rates, and ranking, with factors such as browser, device, country, and page content affecting load times.']}, {'end': 22529.228, 'start': 22074.606, 'title': 'Maximizing featured snippets for seo', 'summary': 'Discusses the importance of minimizing code for page load time, the role and types of featured snippets in search results, and the key factors for on-page seo, emphasizing the importance of quality content, keyword research, and optimization techniques.', 'duration': 454.622, 'highlights': ['Featured snippets are informational content that appears at the top of search engine organic results, and can be in the form of a paragraph, table, or list, with paragraph snippets being the most popular.', 'Creating high-quality content that answers specific user questions increases the likelihood of the content being featured as a snippet, providing increased visibility and driving quality traffic to the site.', 'On-page SEO involves factors such as schema, title tags, meta descriptions, headers, alt tags, and page speed optimization, all aimed at enhancing website visibility for relevant keywords.']}, {'end': 22796.344, 'start': 22529.709, 'title': 'Seo essentials & techniques for website promotion', 'summary': 'Covers on-page seo essentials such as internal linking, sitemaps, and off-page seo techniques including link building and domain authority measurement, emphasizing the importance of these factors in improving website credibility and search engine recognition.', 'duration': 266.635, 'highlights': ['The importance of on-page SEO essentials such as internal linking and sitemaps to expedite indexing and improve website visibility.', 'The significance of off-page SEO techniques like link building in enhancing website credibility and domain authority.', "The quantifiable nature of domain authority, measured on a scale of 1 to 100, and its impact on the website's credibility and authority."]}], 'duration': 1865.732, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS420930612.jpg', 'highlights': ['Optimizing URLs involves minimizing subdirectories, ideally limiting to one to two.', 'URL readability and relevance are crucial for SEO, impacting search rankings.', 'Using targeted keywords in URLs can improve chances of higher search rankings.', 'Character counts for URL elements are essential, recommended to keep URLs short.', 'Alt tags allow search engines to understand and rank images, with a character limit of 125.', 'Sitemaps help search engines find and index website pages, aiding in quicker indexing.', 'Internal links aid in indexing and spread link juice, indicating page importance.', 'Featured snippets increase visibility and drive quality traffic to the site.', 'Creating high-quality content increases likelihood of being featured as a snippet.', 'On-page SEO involves factors such as schema, title tags, meta descriptions, and page speed optimization.', 'Off-page SEO techniques like link building enhance website credibility and domain authority.', 'Domain authority is quantifiable, measured on a scale of 1 to 100, impacting website credibility.']}, {'end': 25013.736, 'segs': [{'end': 23374.982, 'src': 'embed', 'start': 23328.502, 'weight': 0, 'content': [{'end': 23335.965, 'text': "but if it is a follow link, then what google's going to do is recognize the link and give you credit for the backlink.", 'start': 23328.502, 'duration': 7.463}, {'end': 23341.447, 'text': "and by giving you credit for the backlink, that's going to inherently increase your domain authority.", 'start': 23335.965, 'duration': 5.482}, {'end': 23345.229, 'text': "it's also going to likely increase your rankings.", 'start': 23341.447, 'duration': 3.782}, {'end': 23352.252, 'text': "so you want to pay attention to the types of link building that's out there nofollow.", 'start': 23345.229, 'duration': 7.023}, {'end': 23358.875, 'text': "and so anytime you try to establish a link on an external website, just make sure it's a follow.", 'start': 23352.252, 'duration': 6.623}, {'end': 23366.718, 'text': "make sure it's not a nofollow, because if it's a nofollow link then you're not going to get the credit from the search engines.", 'start': 23358.875, 'duration': 7.843}, {'end': 23374.982, 'text': 'and so the whole idea behind link building in terms of seo is to get some credit from a quality website to your website.', 'start': 23366.718, 'duration': 8.264}], 'summary': 'Follow links increase domain authority and rankings, ensure links are not nofollow to gain credit from search engines.', 'duration': 46.48, 'max_score': 23328.502, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS423328502.jpg'}, {'end': 24131.532, 'src': 'embed', 'start': 24088.809, 'weight': 5, 'content': [{'end': 24096.394, 'text': 'The other way is through a canonical attribute, and so the word canonical may not register with some of you.', 'start': 24088.809, 'duration': 7.585}, {'end': 24100.477, 'text': "so let's just take a minute to talk about what a canonical is.", 'start': 24096.394, 'duration': 4.083}, {'end': 24102.178, 'text': 'basically canonical tag.', 'start': 24100.477, 'duration': 1.701}, {'end': 24104.639, 'text': "it's a page level meta tag.", 'start': 24102.178, 'duration': 2.461}, {'end': 24106.881, 'text': 'so remember that meta tag description.', 'start': 24104.639, 'duration': 2.242}, {'end': 24108.942, 'text': 'we talked about an on-page SEO.', 'start': 24106.881, 'duration': 2.061}, {'end': 24115.927, 'text': "well, think about this as another type of meta tag, and it's placed in that HTML header of your web page.", 'start': 24108.942, 'duration': 6.985}, {'end': 24125.71, 'text': 'So basically, all it does is, by placing this meta tag, it tells the search engines which URL is the original version to be displayed in index.', 'start': 24116.187, 'duration': 9.523}, {'end': 24131.532, 'text': "So it's the purpose of a canonical is to keep the duplicate content out of the search engine index.", 'start': 24126.07, 'duration': 5.462}], 'summary': 'Canonical tag indicates original url for search engines, avoiding duplicate content.', 'duration': 42.723, 'max_score': 24088.809, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS424088809.jpg'}], 'start': 22796.664, 'title': 'Off-page seo and link building', 'summary': "Covers the importance of off-page seo, emphasizing domain authority measurement using moz.com link explorer, impact on referral traffic and page rank, and the need for on-page and off-page seo to work together. it also discusses the benefits of quality backlinks, strategies for generating quality links, importance of blogging, managing duplicate content with 301 redirects and canonical tags, and google's rankbrain algorithm and seo types.", 'chapters': [{'end': 22903.21, 'start': 22796.664, 'title': 'Understanding off-page seo benefits', 'summary': 'Explains the importance of off-page seo, emphasizing the measurement of domain authority using moz.com link explorer, the impact on referral traffic and page rank, and the need for on-page and off-page seo to work together for improving search engine rankings and driving traffic.', 'duration': 106.546, 'highlights': ['Measuring domain authority using Moz.com Link Explorer is recommended for understanding how the search engine sees a site, with the more links from external sites leading to higher domain authority.', 'Off-page SEO not only increases domain authority and credibility but also boosts referral traffic, as being linked from reputable sites can drive traffic to the website, measurable through tools like Google Analytics.', 'Improving page rank is an essential outcome of integrating on-page and off-page SEO efforts to enhance search engine rankings and generate traffic from search engines.']}, {'end': 23511.347, 'start': 22903.51, 'title': 'The importance of off-page seo and link building', 'summary': 'Discusses the importance of off-page seo and link building, emphasizing the benefits of quality backlinks and the impact of domain authority on search engine rankings, while also highlighting the significance of follow and nofollow links and providing strategies for generating quality links.', 'duration': 607.837, 'highlights': ['The chapter emphasizes the importance of quality backlinks, stating that a web page with more backlinks is likely to rank higher than a page with fewer backlinks, with specific examples such as NPR.org having a domain authority of 93, contributing to boosting the domain authority and driving traffic to the website.', 'It highlights the significance of follow and nofollow links, explaining that follow links are crucial as they are recognized by search engines, contribute to increasing domain authority, and positively impact rankings, while nofollow links do not pass link juice or credit for the backlink.', 'The chapter provides strategies for generating quality links, such as guest blogging, listing websites in reputable directories, asking for testimonials, and creating content on social media, emphasizing the importance of relationship building in link acquisition.']}, {'end': 24069.16, 'start': 23511.407, 'title': 'Importance of blogging in off-page seo', 'summary': 'Emphasizes the importance of blogging in off-page seo, explaining how it contributes to generating fresh content, opportunities for link building, and the significance of inbound links from high-quality websites for improving page authority and ultimately ranking.', 'duration': 557.753, 'highlights': ['Blogging creates opportunities for link building, and interesting content leads to backlinking.', 'The importance of getting links from high-quality websites and the preference for multiple inbound links from authoritative web pages over low-quality ones.', 'The significance of inbound links from high-quality websites for increasing page authority and ultimately ranking.', 'The negative impact of duplicate content on SEO and the importance of preventing it to avoid duplicate content issues.', 'Rectifying duplicate content issues through methods like 301 redirects to the original URL.']}, {'end': 24654.974, 'start': 24069.22, 'title': 'Managing duplicate content and google algorithm updates', 'summary': 'Discusses the use of 301 redirects and canonical tags to manage duplicate content, emphasizing the significance of google algorithms such as panda and penguin in prioritizing high-quality content and combating poor link schemes and keyword stuffing.', 'duration': 585.754, 'highlights': ['The significance of 301 redirects and canonical tags in managing duplicate content', 'The impact of Google algorithms such as Panda and Penguin', 'Frequency and significance of Google algorithm changes']}, {'end': 25013.736, 'start': 24655.194, 'title': 'Google algorithm and seo types', 'summary': "Discusses google's rankbrain algorithm, which interprets search queries using machine learning, and the types of seo - black hat, white hat, and gray hat, explaining their techniques and consequences.", 'duration': 358.542, 'highlights': ["Google's RankBrain algorithm interprets search queries using machine learning to filter results, making guesses on similar meanings, and presenting logical and relevant results.", 'Black hat SEO techniques such as link schemes, poor linking, and keyword stuffing violate search engine rules and policies and can lead to website blacklisting.', 'White hat SEO involves following rules and policies to improve search engine rankings, including on-page and off-page techniques such as organizing content, using relevant keywords, and creating high-quality, fresh content.', 'Gray hat SEO combines ethical and dubious practices, such as purchasing links, excessive internal linking, and duplicating content, aiming for natural and user-friendly approaches.', 'Good website architecture and hierarchy are important for spreading internal links equally and providing a natural flow for users throughout the website.']}], 'duration': 2217.072, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS422796664.jpg', 'highlights': ['Measuring domain authority using Moz.com Link Explorer is recommended for understanding how the search engine sees a site, with the more links from external sites leading to higher domain authority.', 'Improving page rank is an essential outcome of integrating on-page and off-page SEO efforts to enhance search engine rankings and generate traffic from search engines.', 'Off-page SEO not only increases domain authority and credibility but also boosts referral traffic, as being linked from reputable sites can drive traffic to the website, measurable through tools like Google Analytics.', 'The chapter emphasizes the importance of quality backlinks, stating that a web page with more backlinks is likely to rank higher than a page with fewer backlinks, with specific examples such as NPR.org having a domain authority of 93, contributing to boosting the domain authority and driving traffic to the website.', 'The significance of follow and nofollow links, explaining that follow links are crucial as they are recognized by search engines, contribute to increasing domain authority, and positively impact rankings, while nofollow links do not pass link juice or credit for the backlink.', "Google's RankBrain algorithm interprets search queries using machine learning to filter results, making guesses on similar meanings, and presenting logical and relevant results.", 'The significance of 301 redirects and canonical tags in managing duplicate content', 'The importance of getting links from high-quality websites and the preference for multiple inbound links from authoritative web pages over low-quality ones.', 'Blogging creates opportunities for link building, and interesting content leads to backlinking.', 'The impact of Google algorithms such as Panda and Penguin']}, {'end': 26619.225, 'segs': [{'end': 25579.035, 'src': 'embed', 'start': 25545.654, 'weight': 0, 'content': [{'end': 25549.495, 'text': "And so what is NAP? It's really name, address and phone number.", 'start': 25545.654, 'duration': 3.841}, {'end': 25552.356, 'text': 'So it sounds very simple and it is simple.', 'start': 25549.595, 'duration': 2.761}, {'end': 25554.017, 'text': 'You just have to be consistent.', 'start': 25552.656, 'duration': 1.361}, {'end': 25560.999, 'text': 'So if you have a local SEO presence on, say, Bing search engine, you want to make sure that the name,', 'start': 25554.157, 'duration': 6.842}, {'end': 25566.64, 'text': 'address and phone number are can also the same name and address and phone number on Google.', 'start': 25560.999, 'duration': 5.641}, {'end': 25568.341, 'text': "So it's just about consistency.", 'start': 25566.74, 'duration': 1.601}, {'end': 25570.103, 'text': "So that's what we want to do.", 'start': 25568.661, 'duration': 1.442}, {'end': 25579.035, 'text': "We want to make sure that we're consistent across the board because it's important for companies that want to rank well have some consistency.", 'start': 25570.143, 'duration': 8.892}], 'summary': 'Nap stands for name, address, and phone number; consistency is key for local seo presence and ranking well.', 'duration': 33.381, 'max_score': 25545.654, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS425545654.jpg'}, {'end': 26318.756, 'src': 'embed', 'start': 26282.406, 'weight': 3, 'content': [{'end': 26284.167, 'text': 'We want to keep an eye on ranking.', 'start': 26282.406, 'duration': 1.761}, {'end': 26293.693, 'text': "So remember, when we do our keyword research, we're choosing keywords that have high relevancy, high volume and low competition.", 'start': 26284.447, 'duration': 9.246}, {'end': 26301.02, 'text': 'So we want to be able to track keywords that we choose that have high relevancy, high volume and low competition.', 'start': 26293.853, 'duration': 7.167}, {'end': 26306.304, 'text': 'And so the tool we use, or at least I recommend using is Moz.', 'start': 26301.34, 'duration': 4.964}, {'end': 26307.926, 'text': 'So I mentioned Moz earlier.', 'start': 26306.344, 'duration': 1.582}, {'end': 26310.588, 'text': 'with on page and off page seo.', 'start': 26308.286, 'duration': 2.302}, {'end': 26318.756, 'text': "so if we go into moz and we know what keywords we're trying to rank for, we can go ahead and add them to moz.", 'start': 26310.588, 'duration': 8.168}], 'summary': 'Track keywords with high relevancy, volume, and low competition using moz for seo optimization.', 'duration': 36.35, 'max_score': 26282.406, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS426282406.jpg'}, {'end': 26531.282, 'src': 'embed', 'start': 26507.823, 'weight': 4, 'content': [{'end': 26515.969, 'text': 'So if I go back to Google My Business, I can go into my account and so Google, my business, is going to be able to show me some metrics.', 'start': 26507.823, 'duration': 8.146}, {'end': 26524.216, 'text': "so if I go into Google, my business and I click on insights, I'm gonna be able to see a number of different metrics over the course of a month.", 'start': 26515.969, 'duration': 8.247}, {'end': 26525.577, 'text': 'I can see exactly.', 'start': 26524.216, 'duration': 1.361}, {'end': 26531.282, 'text': 'you know what queries were used by how many users and when I appeared.', 'start': 26525.577, 'duration': 5.705}], 'summary': 'Google my business provides insights on queries used by users and appearance frequency.', 'duration': 23.459, 'max_score': 26507.823, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS426507823.jpg'}], 'start': 25014.056, 'title': 'Seo best practices and local seo', 'summary': 'Covers seo best practices including site architecture, mobile friendliness, and sitemap submission, along with local seo strategies such as nap consistency and google my business setup. it also discusses google my business importance for local businesses and seo performance measurement metrics like ranking, traffic, and conversion.', 'chapters': [{'end': 25335.682, 'start': 25014.056, 'title': 'Seo website development best practices', 'summary': 'Emphasizes the importance of good site architecture, mobile friendliness, and sitemap submission for seo, highlighting the significance of url structure, robots.txt file, responsive design, and mobile usability report in google search console.', 'duration': 321.626, 'highlights': ['Good site architecture, mobile friendliness, and sitemap submission are crucial for SEO, emphasizing URL structure, robots.txt file, responsive design, and mobile usability report in Google Search Console.', 'Responsive design is crucial for making websites both desktop and mobile friendly, catering to the majority of users accessing the web via mobile devices.', 'The robots.txt file allows search engines to index certain pages and specifies what not to index, contributing to effective SEO practices.', 'Submitting a sitemap via Google Search Console aids in ensuring all relevant pages are indexed, contributing to improved search engine visibility.']}, {'end': 25740.829, 'start': 25335.962, 'title': 'Local seo and website architecture', 'summary': 'Discusses the importance of website architecture for search engine optimization, emphasizes the significance of local seo for targeting specific markets, and highlights the key factors and strategies for successful local seo, such as consistency in nap and setting up google my business.', 'duration': 404.867, 'highlights': ['Local SEO is crucial for targeting specific markets, such as states or cities, and optimizing websites to attract traffic from those locations.', 'Consistency in NAP (Name, Address, Phone Number) is vital for better rankings and legitimacy in local SEO results.', 'Google My Business is a crucial platform for setting up local businesses, requiring credible and consistent information, including phone numbers and addresses.', 'Effective website architecture expedites the process of getting indexed, found on search, and receiving clicks on search result pages.']}, {'end': 26333.805, 'start': 25741.11, 'title': 'Google my business and seo performance measurement', 'summary': 'Outlines the importance of google my business for local businesses, emphasizing the impact of managing reviews, photos, information, and promotions while also discussing the key metrics to measure seo performance, including ranking, traffic, and conversion, with a focus on organic search, mobile traffic, and page speed.', 'duration': 592.695, 'highlights': ['The chapter outlines the importance of managing reviews, photos, information, and promotions in Google My Business, emphasizing the impact on local SEO results, with a specific example of lice removal services in Orlando.', 'Discussion on the key metrics to measure SEO performance, including ranking, traffic, and conversion, with a focus on organic search, mobile traffic, and the importance of keyword research.', 'Explanation of using Google Analytics to measure organic search traffic, including tracking new users, engagement metrics, and behavior analysis, with an emphasis on understanding and improving website performance.', 'Importance of monitoring mobile traffic and understanding the differences in ranking and user behavior compared to desktop, with a focus on tracking page speed and user behavior from mobile devices.', 'Recommendation to use Moz for tracking keyword rankings, highlighting the significance of choosing relevant keywords with high volume and low competition, and the impact on SEO performance measurement.']}, {'end': 26619.225, 'start': 26334.065, 'title': 'Monitoring seo performance and metrics', 'summary': 'Emphasizes the importance of monitoring keyword rankings using moz and google search console, highlighting the ability to track keyword trends, impressions, clicks, and engagement metrics for organic and local seo performance.', 'duration': 285.16, 'highlights': ["Google Search Console provides insights into keyword queries, with the example of 'dried fig recipes' having received 5,414 impressions and 1,100 clicks over three months.", 'Google My Business offers various engagement metrics, including views, actions taken, and geographic breakout, providing insights into local SEO performance.', 'Emphasizes the importance of local visibility and aligning with the right audience through Google My Business metrics, such as contact, website visits, and calls, for effective local SEO.']}], 'duration': 1605.169, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS425014056.jpg', 'highlights': ['Good site architecture, mobile friendliness, and sitemap submission are crucial for SEO, emphasizing URL structure, robots.txt file, responsive design, and mobile usability report in Google Search Console.', 'Local SEO is crucial for targeting specific markets, such as states or cities, and optimizing websites to attract traffic from those locations.', 'The chapter outlines the importance of managing reviews, photos, information, and promotions in Google My Business, emphasizing the impact on local SEO results, with a specific example of lice removal services in Orlando.', "Google Search Console provides insights into keyword queries, with the example of 'dried fig recipes' having received 5,414 impressions and 1,100 clicks over three months.", 'Responsive design is crucial for making websites both desktop and mobile friendly, catering to the majority of users accessing the web via mobile devices.']}, {'end': 27725.275, 'segs': [{'end': 26646.601, 'src': 'embed', 'start': 26619.265, 'weight': 6, 'content': [{'end': 26625.186, 'text': "So if they land on a page and then leave the website after landing on that page, it's considered a bounce.", 'start': 26619.265, 'duration': 5.921}, {'end': 26634.909, 'text': "And so bounce or bounce rate is a good indication of how people are receiving our website or the content that they're reading on our website.", 'start': 26625.447, 'duration': 9.462}, {'end': 26639.394, 'text': 'There are other metrics involved like average session duration or pages per visit.', 'start': 26635.109, 'duration': 4.285}, {'end': 26643.137, 'text': "All of these are engagement metrics and let's not forget about page speed.", 'start': 26639.714, 'duration': 3.423}, {'end': 26646.601, 'text': 'So page speed is also a good engagement metric.', 'start': 26643.217, 'duration': 3.384}], 'summary': 'Bounce rate indicates user reception, along with other engagement metrics like average session duration and pages per visit.', 'duration': 27.336, 'max_score': 26619.265, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS426619265.jpg'}, {'end': 26924.953, 'src': 'embed', 'start': 26859.16, 'weight': 2, 'content': [{'end': 26868.162, 'text': 'Okay, now that we covered everything with on-page SEO and off-page SEO, and really everything SEO in general,', 'start': 26859.16, 'duration': 9.002}, {'end': 26874.747, 'text': "Let's take a little quiz and if you could, go ahead and just put your answers in the comment section below.", 'start': 26868.502, 'duration': 6.245}, {'end': 26879.211, 'text': "So just a little quiz here, and we'll start out with question one.", 'start': 26874.767, 'duration': 4.444}, {'end': 26890.56, 'text': 'Which of the following type of sitemap is specifically designed for search spiders? So the answer is either A, HTML sitemap, or B, XML sitemap.', 'start': 26879.571, 'duration': 10.989}, {'end': 26895.281, 'text': 'so go ahead and put your answers in the comment section below.', 'start': 26890.78, 'duration': 4.501}, {'end': 26898.082, 'text': "i'll give you just another second to think about that.", 'start': 26895.281, 'duration': 2.801}, {'end': 26900.183, 'text': 'okay, another question for you.', 'start': 26898.082, 'duration': 2.101}, {'end': 26907.846, 'text': 'from a search engine perspective, which of the following link types could cause a negative effect on your rankings?', 'start': 26900.183, 'duration': 7.663}, {'end': 26911.527, 'text': "it's either a purchase link or b no follow link.", 'start': 26907.846, 'duration': 3.681}, {'end': 26918.449, 'text': 'so again, if you could, if you know the answer or just take an educated guess, go ahead and put the answers in the comment section below.', 'start': 26911.527, 'duration': 6.922}, {'end': 26923.412, 'text': "Next question a website's robots text file serves.", 'start': 26918.849, 'duration': 4.563}, {'end': 26924.953, 'text': 'what function? Is it?', 'start': 26923.412, 'duration': 1.541}], 'summary': 'Transcript covers on-page and off-page seo, followed by a quiz on sitemaps and link types.', 'duration': 65.793, 'max_score': 26859.16, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS426859160.jpg'}, {'end': 27039.967, 'src': 'embed', 'start': 27016.953, 'weight': 3, 'content': [{'end': 27025.34, 'text': 'as an example, if I show you a spreadsheet, maybe we want to focus in on just dried fig and maybe we want to focus on dried fig recipes.', 'start': 27016.953, 'duration': 8.387}, {'end': 27028.222, 'text': 'So go ahead and put those in a column.', 'start': 27025.58, 'duration': 2.642}, {'end': 27031.785, 'text': 'You know, some of these keywords that you know you want to be found for.', 'start': 27028.502, 'duration': 3.283}, {'end': 27033.565, 'text': "So that's really the first step.", 'start': 27032.105, 'duration': 1.46}, {'end': 27034.766, 'text': 'They need to be relevant.', 'start': 27033.745, 'duration': 1.021}, {'end': 27038.346, 'text': 'So put them in a spreadsheet so that you can build keywords around that list.', 'start': 27034.786, 'duration': 3.56}, {'end': 27039.967, 'text': 'Then we want to choose keywords.', 'start': 27038.586, 'duration': 1.381}], 'summary': 'Focus on specific keywords, put in spreadsheet, and build relevant list for seo.', 'duration': 23.014, 'max_score': 27016.953, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS427016953.jpg'}, {'end': 27185.042, 'src': 'embed', 'start': 27161.01, 'weight': 0, 'content': [{'end': 27167.092, 'text': "So if I'm having a Google Ads account, I could simply go to tools and then choose the keyword planner.", 'start': 27161.01, 'duration': 6.082}, {'end': 27169.753, 'text': 'And from there, I want to find new keywords.', 'start': 27167.412, 'duration': 2.341}, {'end': 27176.917, 'text': "So if I choose the keyword dried figs, because that's the keyword I put in my spreadsheet that I'm interested in optimizing for.", 'start': 27169.793, 'duration': 7.124}, {'end': 27179.239, 'text': 'And then maybe dried fig recipes.', 'start': 27176.937, 'duration': 2.302}, {'end': 27181.22, 'text': 'That was the other keyword theme.', 'start': 27179.299, 'duration': 1.921}, {'end': 27185.042, 'text': 'So if I enter those two keywords in just to begin with.', 'start': 27182.02, 'duration': 3.022}], 'summary': "Using google ads account, find new keywords like 'dried figs' and 'dried fig recipes'.", 'duration': 24.032, 'max_score': 27161.01, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS427161010.jpg'}, {'end': 27249.799, 'src': 'embed', 'start': 27222.887, 'weight': 7, 'content': [{'end': 27229.056, 'text': "now that's another topic for another day, but it's good information to have, because if you're not ranking for keyword,", 'start': 27222.887, 'duration': 6.169}, {'end': 27231.66, 'text': 'you could decide to bid on it for paid search.', 'start': 27229.056, 'duration': 2.604}, {'end': 27235.325, 'text': "so don't discard the bidding information.", 'start': 27231.66, 'duration': 3.665}, {'end': 27237.608, 'text': 'go ahead and put it in a spreadsheet for later use.', 'start': 27235.325, 'duration': 2.283}, {'end': 27240.972, 'text': "but for now we're focused in on keywords that are relevant.", 'start': 27237.608, 'duration': 3.364}, {'end': 27243.314, 'text': 'how much volume, how much competition?', 'start': 27240.972, 'duration': 2.342}, {'end': 27249.799, 'text': 'okay?. So once I get this information here, I can simply go back to my spreadsheet and put that information in there.', 'start': 27243.314, 'duration': 6.485}], 'summary': 'Consider bidding on non-ranking keywords for paid search. prioritize relevant keywords with high volume and low competition.', 'duration': 26.912, 'max_score': 27222.887, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS427222887.jpg'}], 'start': 26619.265, 'title': 'Website engagement and seo metrics', 'summary': 'Discusses the significance of website engagement metrics like bounce rate, average session duration, and page speed, along with the importance of seo metrics and keyword research to drive quality traffic and conversions, emphasizing relevant content creation and industry news.', 'chapters': [{'end': 26659.504, 'start': 26619.265, 'title': 'Understanding website engagement metrics', 'summary': 'Discusses the importance of website engagement metrics such as bounce rate, average session duration, pages per visit, and page speed in determining website performance, user reception, and rankings in google analytics.', 'duration': 40.239, 'highlights': ['The importance of bounce rate as an indication of how people receive the website or its content, affecting rankings and user reception.', 'The significance of other engagement metrics like average session duration and pages per visit in assessing website performance and user engagement.', 'The impact of page speed as an engagement metric and its influence on user experience and website rankings.']}, {'end': 27181.22, 'start': 26659.704, 'title': 'Seo metrics and keyword research', 'summary': 'Covers the importance of addressing engagement metrics to drive quality traffic and conversions, improving seo performance through backlinks, and provides tips for efficient keyword research.', 'duration': 521.516, 'highlights': ['Improving engagement metrics is crucial for driving quality traffic and conversions', 'The importance of backlinks for improving SEO performance', 'Tips for efficient keyword research']}, {'end': 27725.275, 'start': 27182.02, 'title': 'Keyword analysis and content creation', 'summary': 'Covers the process of conducting keyword analysis using google ads and moz, calculating the keyword effectiveness index, understanding competition, and tips for creating high-quality content for seo, emphasizing the importance of relevancy and industry news.', 'duration': 543.255, 'highlights': ['The chapter covers the process of conducting keyword analysis using Google Ads and Moz.', 'Tips for creating high-quality content for SEO are emphasized, including the importance of relevancy and industry news.']}], 'duration': 1106.01, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS426619265.jpg', 'highlights': ['The importance of bounce rate as an indication of user reception and rankings', 'The significance of average session duration and pages per visit in assessing website performance', 'The impact of page speed on user experience and website rankings', 'Improving engagement metrics is crucial for driving quality traffic and conversions', 'The importance of backlinks for improving SEO performance', 'Tips for efficient keyword research', 'The process of conducting keyword analysis using Google Ads and Moz', 'Tips for creating high-quality content for SEO, emphasizing relevancy and industry news']}, {'end': 29190.687, 'segs': [{'end': 27798.426, 'src': 'embed', 'start': 27772.494, 'weight': 0, 'content': [{'end': 27780.599, 'text': 'And if I look at this page, I could see a lot of product and each product has basically some content associated with it.', 'start': 27772.494, 'duration': 8.105}, {'end': 27783.461, 'text': 'i.e. the title of the particular product.', 'start': 27780.599, 'duration': 2.862}, {'end': 27788.603, 'text': 'And so you want to be able to use different descriptors for this particular product.', 'start': 27783.661, 'duration': 4.942}, {'end': 27798.426, 'text': "For example, men's running shoes or breathable lightweight gym sports shoes or lightweight casual sneakers or walking casual sneaker.", 'start': 27788.663, 'duration': 9.763}], 'summary': "The page displays various products with different descriptors, such as men's running shoes and lightweight casual sneakers.", 'duration': 25.932, 'max_score': 27772.494, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS427772494.jpg'}, {'end': 28204.021, 'src': 'embed', 'start': 28177.849, 'weight': 3, 'content': [{'end': 28182.412, 'text': "You know, show a video of, if you're selling running shoes, show a video of somebody working out.", 'start': 28177.849, 'duration': 4.563}, {'end': 28185.694, 'text': "You know, it doesn't have to be a full-blown commercial per se,", 'start': 28182.572, 'duration': 3.122}, {'end': 28191.638, 'text': "but it could be a short 30-second video of what the shoe looks like on somebody else's feet.", 'start': 28185.694, 'duration': 5.944}, {'end': 28194.799, 'text': 'so that they could see somebody walking with their shoes on.', 'start': 28191.958, 'duration': 2.841}, {'end': 28198.08, 'text': "So video doesn't have to be a big production.", 'start': 28195.039, 'duration': 3.041}, {'end': 28199.46, 'text': 'You can do it right from your phone.', 'start': 28198.14, 'duration': 1.32}, {'end': 28201.581, 'text': 'So review your content before you publish.', 'start': 28199.66, 'duration': 1.921}, {'end': 28202.981, 'text': 'This goes without saying.', 'start': 28201.621, 'duration': 1.36}, {'end': 28204.021, 'text': 'You want to do that.', 'start': 28203.221, 'duration': 0.8}], 'summary': 'Use short 30-second videos to showcase products in action, easily created from a phone, for effective marketing.', 'duration': 26.172, 'max_score': 28177.849, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS428177849.jpg'}, {'end': 28239.181, 'src': 'embed', 'start': 28214.144, 'weight': 4, 'content': [{'end': 28220.406, 'text': 'So we want to make sure we have all the information readily available, not only for the end user, but for Google as well.', 'start': 28214.144, 'duration': 6.262}, {'end': 28225.95, 'text': 'We want to be able to analyze our meta tags in the URL to improve click-through rates.', 'start': 28220.765, 'duration': 5.185}, {'end': 28234.537, 'text': 'So this is important because the meta tags, i.e. the title tag and the meta description, and the URL is what shows up in Google search results.', 'start': 28225.99, 'duration': 8.547}, {'end': 28236.419, 'text': 'So we have title tags.', 'start': 28234.617, 'duration': 1.802}, {'end': 28239.181, 'text': "The first, that's the first important element.", 'start': 28236.539, 'duration': 2.642}], 'summary': 'Optimizing meta tags and urls for better google search results is important for improving click-through rates.', 'duration': 25.037, 'max_score': 28214.144, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS428214144.jpg'}, {'end': 28301.037, 'src': 'embed', 'start': 28277.237, 'weight': 2, 'content': [{'end': 28283.502, 'text': 'in addition to modifiers, we want to watch the title length and we want to include those target keywords in the title tag.', 'start': 28277.237, 'duration': 6.265}, {'end': 28287.386, 'text': "so remember, you're likely going to have two keywords to work with.", 'start': 28283.502, 'duration': 3.884}, {'end': 28291.35, 'text': 'you want to have at least one of those keywords in your title tag.', 'start': 28287.386, 'duration': 3.964}, {'end': 28301.037, 'text': 'so with the modifier you know, up to 60 to 65 characters in length with that targeted keyword should gets you a good title tag.', 'start': 28291.35, 'duration': 9.687}], 'summary': 'Optimize title tag with 1 targeted keyword, 60-65 characters.', 'duration': 23.8, 'max_score': 28277.237, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS428277237.jpg'}, {'end': 28980.806, 'src': 'embed', 'start': 28956.484, 'weight': 1, 'content': [{'end': 28964.208, 'text': "okay, let's talk about tip number five optimize your site structure for a great user experience.", 'start': 28956.484, 'duration': 7.724}, {'end': 28971.011, 'text': "so let's go over some of the tips that you would do for planning a good website for seo.", 'start': 28964.208, 'duration': 6.803}, {'end': 28977.746, 'text': "and so tip number one is you want a url structure that follows your site's navigation hierarchy.", 'start': 28971.011, 'duration': 6.735}, {'end': 28980.806, 'text': 'so obviously, home page, interior pages.', 'start': 28977.746, 'duration': 3.06}], 'summary': 'Optimize site structure for user experience; follow navigation hierarchy for url structure.', 'duration': 24.322, 'max_score': 28956.484, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS428956484.jpg'}], 'start': 27725.576, 'title': 'Optimizing e-commerce product pages, conversions, and website visibility', 'summary': 'Discusses natural keywords, lsi related keywords, and structuring content with visuals, subtitles, and bullet points to enhance engagement on e-commerce product pages. it emphasizes the significance of customer reviews, updating content regularly, and providing detailed product information to increase sales. additionally, it covers optimizing product pages with internal linking, videos, and meta tags for improved click-through rates, and creating seo friendly urls and rich snippets for improved website visibility.', 'chapters': [{'end': 28117.353, 'start': 27725.576, 'title': 'Optimizing e-commerce product pages', 'summary': 'Discusses the importance of using natural keywords, lsi related keywords, and structuring content with visuals, subtitles, and bullet points to enhance engagement and reduce bounce rate on e-commerce product pages. it emphasizes the significance of customer reviews, updating content regularly, and providing detailed product information including benefits, warranty, size recommendation, return policy, and offers to increase sales and user satisfaction.', 'duration': 391.777, 'highlights': ['The use of natural and LSI related keywords is important for SEO to create more visibility and potentially higher rankings.', 'Structuring content with visuals, subtitles, and bullet points can enhance engagement and reduce bounce rate on e-commerce product pages.', 'Customer reviews and testimonials play a crucial role in influencing purchasing decisions and reducing bounce rate.', 'Regularly updating content and providing detailed product information including benefits, warranty, size recommendation, return policy, and offers is essential to increase sales and user satisfaction.']}, {'end': 28579.212, 'start': 28117.633, 'title': 'Optimizing product pages for conversions', 'summary': 'Discusses optimizing product pages with internal linking, videos, and meta tags to improve click-through rates, where the goal is to convince the customer to purchase the product and includes tips for optimizing title tags and meta descriptions.', 'duration': 461.579, 'highlights': ["Optimizing title tags with modifiers like 'best', 'free shipping', and 'discount' to improve click-through rates.", 'Including target keywords and watching title tag length, ensuring it is 60-65 characters.', 'Providing unique meta descriptions for each web page and being specific about offerings, including modifiers and descriptive information.', 'Using natural, clean meta descriptions with included keywords and not keyword stuffing, keeping it within 160-165 characters.', 'Creating SEO-friendly, clean, and understandable URLs to improve user experience and search engine rankings.']}, {'end': 29190.687, 'start': 28579.212, 'title': 'Seo friendly urls and rich snippets for improved website visibility', 'summary': 'Discusses the importance of creating seo friendly urls by including target keywords, avoiding excessive subdirectories, and utilizing hyphens. it also emphasizes the benefits of adding rich snippets to web pages, such as increasing click-through rates and conversion rates, and provides tips for optimizing site structure for a great user experience.', 'duration': 611.475, 'highlights': ['Over 99.58% of featured pages with structured data rank in the top 10 of Google search results.', 'Adding rich snippets to web pages can increase click-through rates and conversion rates.', 'Creating SEO friendly URLs by including target keywords and avoiding excessive subdirectories is crucial for improved visibility.', "Optimizing site structure for a great user experience involves following the site's navigation hierarchy and implementing comprehensive internal linking."]}], 'duration': 1465.111, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS427725576.jpg', 'highlights': ['Over 99.58% of featured pages with structured data rank in the top 10 of Google search results.', 'Customer reviews and testimonials play a crucial role in influencing purchasing decisions and reducing bounce rate.', 'Regularly updating content and providing detailed product information is essential to increase sales and user satisfaction.', "Optimizing title tags with modifiers like 'best', 'free shipping', and 'discount' to improve click-through rates.", 'Adding rich snippets to web pages can increase click-through rates and conversion rates.', 'The use of natural and LSI related keywords is important for SEO to create more visibility and potentially higher rankings.', 'Structuring content with visuals, subtitles, and bullet points can enhance engagement and reduce bounce rate on e-commerce product pages.', 'Creating SEO-friendly, clean, and understandable URLs to improve user experience and search engine rankings.', "Optimizing site structure for a great user experience involves following the site's navigation hierarchy and implementing comprehensive internal linking.", 'Providing unique meta descriptions for each web page and being specific about offerings, including modifiers and descriptive information.']}, {'end': 30504.039, 'segs': [{'end': 29659.462, 'src': 'embed', 'start': 29628.324, 'weight': 4, 'content': [{'end': 29635.27, 'text': "So if we click on that, basically what it's going to do, it's going to launch another Google product called PageSpeed Insights.", 'start': 29628.324, 'duration': 6.946}, {'end': 29644.297, 'text': "And what PageSpeed Insights is going to do is it's going to analyze the page in question, whether that be the homepage or an interior page.", 'start': 29635.83, 'duration': 8.467}, {'end': 29651.179, 'text': "And what they're actually going to do is not only analyze the desktop version of your website, but also the mobile version.", 'start': 29644.597, 'duration': 6.582}, {'end': 29659.462, 'text': 'And so now we can see opportunities to improve our page speed by making sure the images are properly sized,', 'start': 29651.439, 'duration': 8.023}], 'summary': 'Pagespeed insights analyzes website for speed, including desktop and mobile versions.', 'duration': 31.138, 'max_score': 29628.324, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS429628324.jpg'}, {'end': 30117.734, 'src': 'embed', 'start': 30089.744, 'weight': 5, 'content': [{'end': 30094.085, 'text': 'So we want to be smarter in the way in which we choose our keywords.', 'start': 30089.744, 'duration': 4.341}, {'end': 30098.607, 'text': 'Tip number two, remember, publish high quality content to get more traffic.', 'start': 30094.225, 'duration': 4.382}, {'end': 30105.73, 'text': 'When we say high quality content, remember, break up the content, use different assets, organize it, structure it.', 'start': 30098.707, 'duration': 7.023}, {'end': 30108.011, 'text': "you know, make sure it's answering some of these questions.", 'start': 30105.73, 'duration': 2.281}, {'end': 30112.452, 'text': 'Then we talked about in tip number three, analyzing your meta tags and URLs.', 'start': 30108.191, 'duration': 4.261}, {'end': 30117.734, 'text': 'So we want to make sure that title tag meta descriptions are creative.', 'start': 30112.692, 'duration': 5.042}], 'summary': 'Improve keyword selection, publish high-quality content, analyze meta tags and urls.', 'duration': 27.99, 'max_score': 30089.744, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS430089744.jpg'}, {'end': 30367.545, 'src': 'embed', 'start': 30340.263, 'weight': 3, 'content': [{'end': 30343.146, 'text': 'High competition, you may not even rank at all.', 'start': 30340.263, 'duration': 2.883}, {'end': 30349.493, 'text': "If somebody finds you for a keyword that's not relevant to the topic, they're just going to leave the page.", 'start': 30343.907, 'duration': 5.586}, {'end': 30357.138, 'text': "And if you're not using the right keywords, or if you are using the right keywords and not using them correctly in the content,", 'start': 30350.053, 'duration': 7.085}, {'end': 30360.12, 'text': 'then your pages may not even be found in organic search.', 'start': 30357.138, 'duration': 2.982}, {'end': 30363.542, 'text': 'So you really have to take care in choosing keywords.', 'start': 30360.38, 'duration': 3.162}, {'end': 30367.545, 'text': "To me, that's the most important step with SEO is keyword research.", 'start': 30363.582, 'duration': 3.963}], 'summary': 'Keyword research is crucial for seo success and organic search visibility.', 'duration': 27.282, 'max_score': 30340.263, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS430340263.jpg'}, {'end': 30455.794, 'src': 'embed', 'start': 30424.479, 'weight': 2, 'content': [{'end': 30425.519, 'text': "that's one of the benefits.", 'start': 30424.479, 'duration': 1.04}, {'end': 30427.2, 'text': "but you're also going to have lower search volume.", 'start': 30425.519, 'duration': 1.681}, {'end': 30434.202, 'text': "but with longer tail keywords the keyword is probably going to be more relevant with the content you're writing about.", 'start': 30427.2, 'duration': 7.002}, {'end': 30437.363, 'text': "so therefore the conversion rate's likely going to be higher.", 'start': 30434.202, 'duration': 3.161}, {'end': 30441.004, 'text': "so that's really the difference between short tail keywords and long tail keywords.", 'start': 30437.363, 'duration': 3.641}, {'end': 30445.166, 'text': 'if you want to look at simplistically, Short tail keywords are broad in nature.', 'start': 30441.004, 'duration': 4.162}, {'end': 30447.908, 'text': "It's going to capture a lot of eyeballs,", 'start': 30445.386, 'duration': 2.522}, {'end': 30455.794, 'text': 'but those eyeballs may look at your content as not relevant versus long tail keywords that may be very relevant, but not as many eyeballs on them.', 'start': 30447.908, 'duration': 7.886}], 'summary': 'Long tail keywords have lower search volume but higher conversion rates, capturing more relevant traffic compared to broad short tail keywords.', 'duration': 31.315, 'max_score': 30424.479, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS430424479.jpg'}, {'end': 30490.692, 'src': 'embed', 'start': 30462.619, 'weight': 0, 'content': [{'end': 30465.301, 'text': 'They have high search volume and high competition.', 'start': 30462.619, 'duration': 2.682}, {'end': 30471.605, 'text': "So if you just choose pizza recipes, could take you a while to rank for that keyword, but when you rank you're going to get the traffic,", 'start': 30465.341, 'duration': 6.264}, {'end': 30475.806, 'text': 'but again it may not convert because the keyword is broad in nature.', 'start': 30471.605, 'duration': 4.201}, {'end': 30478.907, 'text': 'so pizza recipes is a short tail keyword.', 'start': 30475.806, 'duration': 3.101}, {'end': 30483.469, 'text': "that may not be exactly what you're writing about in your blog post.", 'start': 30478.907, 'duration': 4.562}, {'end': 30487.451, 'text': 'so it may draw a lot of traffic but the traffic may not do anything.', 'start': 30483.469, 'duration': 3.982}, {'end': 30490.692, 'text': 'so the longer tail keywords are very specific.', 'start': 30487.451, 'duration': 3.241}], 'summary': 'High search volume and competition make ranking for broad keywords challenging, longer tail keywords are more specific.', 'duration': 28.073, 'max_score': 30462.619, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS430462619.jpg'}], 'start': 29190.867, 'title': 'Website optimization and link building strategies', 'summary': 'Covers seo best practices for website optimization, including techniques like using canonical tags, creating dynamic sitemaps, and improving page speed, with a focus on the impact of page speed on customer satisfaction and conversion rate. it also discusses link building strategies to increase domain authority and the importance of keyword research in driving traffic to blog posts, with insights on short tail and long tail keywords.', 'chapters': [{'end': 29558.024, 'start': 29190.867, 'title': 'Seo best practices for website optimization', 'summary': 'Highlights best practices for website optimization including using canonical tags, leveraging google search console for mobile usability, creating a dynamic sitemap, fixing broken links, integrating predictive searches, and improving page speed to reduce bounce rate and improve user experience, with key data points such as the impact of page speed on customer satisfaction and conversion rate.', 'duration': 367.157, 'highlights': ['Using canonical tags and optimizing for mobile are important best practices', 'Leveraging Google Search Console for mobile usability and identifying errors', 'Creating and submitting a dynamic sitemap via Google Search Console', 'Addressing broken links and integrating predictive searches for better user experience', 'Improving page speed to reduce bounce rate and enhance user experience']}, {'end': 29791.048, 'start': 29558.024, 'title': 'Optimizing page load time', 'summary': 'Discusses the importance of optimizing page load time by minifying and combining css and javascript files, using google analytics for speed suggestions, and leveraging insights to improve page speed, with walmart experiencing a 2% increase in conversions for every one second of page speed improvement.', 'duration': 233.024, 'highlights': ['Walmart experienced a 2% increase in conversions for every one second of page speed improvement.', 'Google suggests the time to first byte should be less than 200 milliseconds, and Walmart reported an increment in revenue due to page speed improvement.', 'Google Analytics provides speed suggestions under Behavior > Site Speed > Page Timings, offering insights to improve page speed.']}, {'end': 30222.534, 'start': 29791.368, 'title': 'Seo link building strategies', 'summary': 'Emphasizes the importance of building quality links to increase domain authority, suggesting strategies like earning backlinks from authoritative web pages, leveraging social media platforms, participating in influencer marketing, and setting up a blog to improve seo performance.', 'duration': 431.166, 'highlights': ['The chapter emphasizes the importance of building quality links to increase domain authority.', 'Suggests strategies like earning backlinks from authoritative web pages, leveraging social media platforms, participating in influencer marketing, and setting up a blog to improve SEO performance.', 'Using Moz as a tool to measure page and domain authority.', 'Emphasizes the importance of quality over quantity in link building.', 'The importance of smarter keyword research and optimizing site structure for SEO.']}, {'end': 30504.039, 'start': 30222.874, 'title': 'Keyword research and clustering', 'summary': 'Discusses the importance of keyword research in driving traffic to blog posts, highlighting the impact of poorly chosen keywords, and comparing short tail and long tail keywords in terms of search volume, competition, and relevance.', 'duration': 281.165, 'highlights': ['The importance of choosing the right keywords to drive traffic to blog posts is emphasized, with the potential consequences of poorly chosen keywords, such as low search volume, high competition, and lack of alignment with content, being outlined.', 'The distinction between short tail and long tail keywords is explained, with short tail keywords having higher search volume and competition but potentially lower conversions, while long tail keywords offer lower competition, higher relevance, and potentially higher conversion rates.', 'Short tail keywords, characterized by broad nature, high search volume, and competition, are contrasted with long tail keywords, which are more specific, have lower search volume and competition, and are likely to be more relevant to the content.']}], 'duration': 1313.172, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS429190867.jpg', 'highlights': ['Walmart experienced a 2% increase in conversions for every one second of page speed improvement.', 'Google suggests the time to first byte should be less than 200 milliseconds, and Walmart reported an increment in revenue due to page speed improvement.', 'Using canonical tags and optimizing for mobile are important best practices', 'Creating and submitting a dynamic sitemap via Google Search Console', 'The chapter emphasizes the importance of building quality links to increase domain authority.', 'The importance of choosing the right keywords to drive traffic to blog posts is emphasized, with the potential consequences of poorly chosen keywords, such as low search volume, high competition, and lack of alignment with content, being outlined.']}, {'end': 32480.881, 'segs': [{'end': 30718.898, 'src': 'embed', 'start': 30694.241, 'weight': 0, 'content': [{'end': 30700.806, 'text': "so it's going to fluctuate a bit over the past 12 months, but on average it's about 2400.", 'start': 30694.241, 'duration': 6.565}, {'end': 30708.771, 'text': 'so shorter tail, a lot of more volume, longer tail, not as much volume, but nonetheless there is volume here.', 'start': 30700.806, 'duration': 7.965}, {'end': 30712.534, 'text': 'and so these are the differences between a short tail and a longer tail.', 'start': 30708.771, 'duration': 3.763}, {'end': 30718.898, 'text': "and so what google's keyword planner also does is allow us to get a sense of what the competition is.", 'start': 30712.534, 'duration': 6.364}], 'summary': "Keyword volume averages 2400 over 12 months, shorter tail has more volume, google's keyword planner measures competition.", 'duration': 24.657, 'max_score': 30694.241, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS430694241.jpg'}, {'end': 30853.253, 'src': 'embed', 'start': 30825.065, 'weight': 4, 'content': [{'end': 30828.228, 'text': 'Really what I want to do is get a better sense of that numerically.', 'start': 30825.065, 'duration': 3.163}, {'end': 30831.43, 'text': 'So what I can do is go into Google search.', 'start': 30828.508, 'duration': 2.922}, {'end': 30836.977, 'text': "And I could type in pizza recipes and I could see there's about 1 billion results.", 'start': 30831.79, 'duration': 5.187}, {'end': 30838.238, 'text': "That's a lot of results.", 'start': 30837.117, 'duration': 1.121}, {'end': 30848.731, 'text': 'However, that means that every potential web page out there on the Internet that mentions pizza recipes is going to be included in this number here.', 'start': 30838.478, 'duration': 10.253}, {'end': 30853.253, 'text': "and so i want to get a better sense of who's optimizing for pizza recipes.", 'start': 30848.951, 'duration': 4.302}], 'summary': 'Google search displays around 1 billion results for pizza recipes, indicating high competition.', 'duration': 28.188, 'max_score': 30825.065, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS430825065.jpg'}, {'end': 30903.751, 'src': 'embed', 'start': 30874.281, 'weight': 3, 'content': [{'end': 30882.891, 'text': 'so what that tells me is that there are 336 000 results with the keyword pizza recipes in the title tag.', 'start': 30874.281, 'duration': 8.61}, {'end': 30891.761, 'text': 'now, if i want to focus in on my other keyword, if i choose, uh, my other keyword was a longer tail keyword homemade pizza dough recipe.', 'start': 30882.891, 'duration': 8.87}, {'end': 30903.751, 'text': 'so if i type that keyword in the homemade pizza dough recipe or recipes remember close variants and i just click enter or type the keyword in and hit my enter key,', 'start': 30891.761, 'duration': 11.99}], 'summary': "336,000 results for 'pizza recipes' and targeting 'homemade pizza dough recipe'", 'duration': 29.47, 'max_score': 30874.281, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS430874281.jpg'}, {'end': 31150.349, 'src': 'embed', 'start': 31121.727, 'weight': 2, 'content': [{'end': 31125.688, 'text': 'come to your site and take action by downloading that pizza dough recipe.', 'start': 31121.727, 'duration': 3.961}, {'end': 31130.372, 'text': 'so you want to be able to also think about the intent of the keyword.', 'start': 31125.968, 'duration': 4.404}, {'end': 31134.936, 'text': "is it going to help you drive conversions and revenue if you're an e-commerce site?", 'start': 31130.372, 'duration': 4.564}, {'end': 31141.001, 'text': 'so search volume is the average monthly search volume made for a particular keyword and phrase.', 'start': 31134.936, 'duration': 6.065}, {'end': 31145.905, 'text': "so we can get that number using google's keyword planner tool.", 'start': 31141.001, 'duration': 4.904}, {'end': 31150.349, 'text': 'in the google ads platform, We want to target keywords with high search volume.', 'start': 31145.905, 'duration': 4.444}], 'summary': 'Target keywords with high search volume for e-commerce conversions.', 'duration': 28.622, 'max_score': 31121.727, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS431121727.jpg'}], 'start': 30504.039, 'title': 'Importance of keyword research', 'summary': "Discusses the significance of long-tail keywords, exemplifying a search volume of 33,100 for 'pizza recipe'. it emphasizes using google's keyword planner tool, keyword analysis, and best practices, stressing the need for high volume, low competition keywords to drive traffic and conversions.", 'chapters': [{'end': 30671.965, 'start': 30504.039, 'title': 'Long tail keywords and their impact', 'summary': "Discusses the importance of using long-tail keywords for targeted pages, including blog posts, and emphasizes their impact on search volume, with an example showing 33,100 average monthly searches for 'pizza recipe'. it also explains the concept of close variance keywords and the use of google's keyword planner tool.", 'duration': 167.926, 'highlights': ["Long-tail keywords are used for targeted pages, including blog posts, and can significantly impact search volume, illustrated by the example of 'pizza recipe' receiving an average monthly search volume of 33,100.", "Explanation of close variance keywords and the concept that if somebody types in 'pizza recipe', it is considered as closely related to 'pizza recipes' in Google's eyes.", "Utilization of Google's Keyword Planner tool to determine the average monthly search volume, with an example of entering 'pizza recipe' and 'homemade pizza dough recipes' to analyze their respective volumes."]}, {'end': 31060.937, 'start': 30672.205, 'title': 'Keyword research: pizza recipe analysis', 'summary': "Discusses the use of google's keyword planner tool to analyze search volume and competition for keywords such as 'homemade pizza dough recipe' and 'pizza recipes', revealing that the former keyword has an average monthly search volume of 2400 and 2160 competing websites, while the latter has a search volume of 33,100 and 683,000 competing websites, indicating the need to choose relevant keywords with high volume and low competition.", 'duration': 388.732, 'highlights': ["The keyword 'pizza recipes' has a search volume of 33,100 and 683,000 competing websites, while 'homemade pizza dough recipe' has a search volume of 2400 and 2160 competing websites, emphasizing the importance of selecting keywords with high volume and low competition.", "The Google keyword planner tool revealed that the search volume for the keyword 'homemade pizza dough recipe' averages at 2400 per month, with a fluctuation observed over the past 12 months, reaching 3600 in December and dropping to 1900 in May, demonstrating the need for consistent monitoring of search volume trends.", "By using the 'all in title' syntax in Google search, it was determined that there are 336,000 results with the keyword 'pizza recipes' in the title tag, and 2160 results for 'homemade pizza dough recipe', providing a numerical basis to assess competition and optimize keyword selection.", 'The analysis emphasizes the significance of aiming for keywords with high volume and low competition, as this ratio can be calculated by dividing volume by competition and converting it to a percentage, facilitating the identification of promising keywords for optimization.']}, {'end': 31496.666, 'start': 31061.097, 'title': 'Keyword research for seo', 'summary': 'Discusses the importance of keyword research for seo, emphasizing the need to choose relevant keywords with high search volume and low competition, while also considering commercial intent and seasonality, to drive traffic and conversions to the website.', 'duration': 435.569, 'highlights': ['The importance of choosing relevant keywords with high search volume and low competition is emphasized, as it can lead to better rankings and increased traffic.', 'Consideration of commercial intent and seasonality is crucial in driving traffic and conversions to the website, as specific keywords with low search volume but high commercial intent can result in better traffic quality.', 'Emphasizing the need for primary and secondary keywords for each page to increase the chances of ranking for relevant content and driving higher engagement.']}, {'end': 32171.015, 'start': 31496.746, 'title': 'Keyword research best practices', 'summary': "Emphasizes the importance of keyword research, including primary and secondary keyword selection, using google's keyword planner tool, and leveraging lsi keywords from various sources for improved search engine visibility and featured snippets.", 'duration': 674.269, 'highlights': ["The average monthly search volume for the primary keyword 'healthy diet plan' is 9,900, with a competition of 74,700, yielding a 13% ratio.", "LSI keywords, such as 'low fat diet' and 'gluten free diet,' are crucial for supporting the primary keyword and driving relevant traffic to the page.", "Google's autocomplete predictions and suggestions provide insights into popular keyword queries and related keywords, aiding in finding relevant keywords and their search volume.", 'Quora serves as a platform for discovering high search volume keywords and trending topics through community responses and questions related to specific topics, such as healthy dieting.', "Wikipedia can be utilized to identify relevant keywords from various sections, including the meta description, first paragraph, content section, 'see also' section, and references section."]}, {'end': 32480.881, 'start': 32171.015, 'title': 'Keyword research strategies', 'summary': 'Explains how to find relevant keywords from wikipedia, reddit, and through clustering, emphasizing the importance of keyword diversity and competitor analysis.', 'duration': 309.866, 'highlights': ["The chapter emphasizes the abundance of information available on Wikipedia and how to find related keywords from the 'see also' and 'references' sections.", "The transcript discusses how to use Reddit and its keyword tool, 'keywordit', to find relevant keywords with high search volume.", 'It explains the concept of keyword clustering and its benefits in achieving higher rank by grouping similar keywords into themes, providing examples and emphasizing the importance of diversity.']}], 'duration': 1976.842, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS430504039.jpg', 'highlights': ["Long-tail keywords impact search volume, e.g., 'pizza recipe' has 33,100 searches/month.", "Select keywords with high volume, low competition, e.g., 'pizza recipes' has 33,100 searches and 683,000 competing websites.", "Utilize Google's Keyword Planner tool for search volume analysis and trend monitoring.", 'Choose relevant keywords with high search volume and low competition for better rankings and traffic.', "Utilize LSI keywords like 'low fat diet' to support primary keywords and drive relevant traffic.", 'Utilize Quora and Wikipedia for discovering high search volume keywords and related topics.', "Use Reddit and 'keywordit' for finding relevant keywords with high search volume.", 'Implement keyword clustering to achieve higher rank by grouping similar keywords into themes.']}, {'end': 33829.876, 'segs': [{'end': 32682.711, 'src': 'embed', 'start': 32659.695, 'weight': 6, 'content': [{'end': 32671.304, 'text': "or your automobile website you know you're a mechanic it doesn't matter whether you're selling to customers or selling to other businesses you have to start with the keyword research,", 'start': 32659.695, 'duration': 11.609}, {'end': 32678.708, 'text': "and so we're going to go into really explicit detail on how to conduct a proper keyword research.", 'start': 32671.304, 'duration': 7.404}, {'end': 32682.711, 'text': 'and then the second factor involved is high quality content.', 'start': 32678.708, 'duration': 4.003}], 'summary': 'Proper keyword research and high-quality content are crucial for automotive websites.', 'duration': 23.016, 'max_score': 32659.695, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS432659695.jpg'}, {'end': 32771.419, 'src': 'embed', 'start': 32746.328, 'weight': 14, 'content': [{'end': 32755.99, 'text': 'And so ideally what we want to do is follow what we call the 80 20 rule when it comes to search engine optimization and ranking on Google.', 'start': 32746.328, 'duration': 9.662}, {'end': 32757.451, 'text': 'And what do we mean by the 80 20 rule?', 'start': 32756.25, 'duration': 1.201}, {'end': 32766.516, 'text': "Well, 80 20 means we're investing 20 of our effort and 80 of the results are obtained.", 'start': 32757.471, 'duration': 9.045}, {'end': 32768.797, 'text': 'so we want to invest 20 and get back 80..', 'start': 32766.516, 'duration': 2.281}, {'end': 32771.419, 'text': "that's basically what we mean by 80 20.", 'start': 32768.797, 'duration': 2.622}], 'summary': 'Follow the 80 20 rule in seo to invest 20% effort for 80% results.', 'duration': 25.091, 'max_score': 32746.328, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS432746328.jpg'}, {'end': 32884.777, 'src': 'embed', 'start': 32840.689, 'weight': 0, 'content': [{'end': 32846.677, 'text': 'Well, every keyword that you target has search volume associated with it.', 'start': 32840.689, 'duration': 5.988}, {'end': 32852.765, 'text': "So that means, when we talk about search volume, we're talking about how many people on average,", 'start': 32846.896, 'duration': 5.869}, {'end': 32866.985, 'text': "type in that keyword or related keyword Google.com or Google search and there's always an average number of searches associated with every keyword and we call that search volume how much search volume?", 'start': 32852.765, 'duration': 14.22}, {'end': 32871.652, 'text': "so obviously, if we're going to target a keyword, we want to have as much volume as possible.", 'start': 32866.985, 'duration': 4.667}, {'end': 32876.773, 'text': "However, there's always going to be competition for those keywords,", 'start': 32871.951, 'duration': 4.822}, {'end': 32881.996, 'text': "meaning there's always going to be other websites who want to rank number one on Google for the same keywords.", 'start': 32876.773, 'duration': 5.223}, {'end': 32884.777, 'text': 'And we call that competition or difficulty.', 'start': 32882.356, 'duration': 2.421}], 'summary': 'Target keywords with high search volume and manage competition for top google ranking.', 'duration': 44.088, 'max_score': 32840.689, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS432840689.jpg'}], 'start': 32481.081, 'title': 'Keyword research and content ranking', 'summary': "Covers various keyword research tools such as moz, google's keyword planner, and semrush, providing insights into search volume, competition level, and expected organic click-through rate. it also emphasizes the importance of keyword research, high-quality content, on-page optimization, and offsite engagement in ranking number one on google, highlighting the 80-20 rule in keyword selection and the significance of keyword effectiveness index (kei). additionally, it discusses the process of keyword research using google's keyword planner and all in title syntax, and the importance of selecting primary and secondary keywords for web pages. furthermore, it emphasizes the importance of targeting multiple keywords for each page, clustering keywords into a content theme, and creating high-quality, engaging content to rank high on google search and increase engagement on social media platforms.", 'chapters': [{'end': 32609.041, 'start': 32481.081, 'title': 'Keyword research tools overview', 'summary': "Explains the use of various keyword research tools including moz, google's keyword planner, and semrush, providing insights into search volume, competition level, and expected organic click-through rate.", 'duration': 127.96, 'highlights': ["The chapter highlights the use of various keyword research tools such as Moz, Google's Keyword Planner, and SEMRush, offering insights into search volume, competition level, and expected organic click-through rate.", 'The Google Ads Keyword Planner provides average monthly search volume over the past 12 months for a particular keyword and information on seasonality, along with additional keyword ideas and competition level analysis.', "Moz's keyword explorer tool offers search volume, difficulty level, expected organic click-through rate, and insights into other sites linked to the particular keyword, providing a comprehensive view of keyword data and competition.", "The chapter also mentions other keyword tools like WordStream, Ahrefs, and the Reddit tool, Keywordit, but emphasizes the use of Moz and Google's Keyword Planner for keyword research."]}, {'end': 33151.091, 'start': 32609.262, 'title': 'Seo keyword research for website ranking', 'summary': 'Explains the importance of keyword research, high quality content, on-page optimization, and offsite engagement in ranking number one on google, emphasizing the 80-20 rule and the trade-offs in keyword selection, with a focus on relevance, volume, and competition.', 'duration': 541.829, 'highlights': ['The importance of keyword research and its impact on website ranking, emphasizing the need for high search volume and low competition.', 'The significance of high quality content in achieving a high rank on Google search results.', 'The relevance of on-page optimization and website level factors in improving website ranking on Google.', 'The impact of offsite engagement on website ranking and the need to engage on other websites for better visibility.', 'Explanation of the 80-20 rule in search engine optimization, emphasizing the concept of investing 20% effort to obtain 80% of the results.']}, {'end': 33523.674, 'start': 33151.352, 'title': 'Keyword research techniques', 'summary': "Explains the process of keyword research using google's keyword planner and all in title syntax, highlighting the importance of understanding the true competition for keywords and the significance of keyword effectiveness index (kei). it also emphasizes the use of tools like google ads keyword planner and moz for accurate keyword analysis and mentions the importance of selecting primary and secondary keywords for web pages.", 'duration': 372.322, 'highlights': ["The importance of using the syntax 'all in title' to identify the true competitive number for a keyword is emphasized, revealing that the keyword 'bread recipes' has 998,000 results when using this syntax, significantly lower than the 771 billion results shown in a general search on Google.", "The concept of Keyword Effectiveness Index (KEI) is explained, with the example of 'bread recipes' having a volume of 60,500 and a competition of 998,000, resulting in a KEI of 6%, indicating the importance of analyzing the ratio between volume and competition in keyword research.", "The process of using Google's keyword planner to discover relevant keywords and analyzing their search volume and competition is detailed, with an example of 'banana bread recipe' showing an average monthly search volume of 368,000 and low competition, emphasizing the importance of thorough keyword analysis.", 'The recommendation to use tools like Google Ads Keyword Planner and Moz for accurate keyword analysis and understanding the volume and difficulty of keywords is provided, emphasizing the importance of utilizing various tools for comprehensive keyword research.', 'The importance of selecting primary and secondary keywords for web pages is highlighted, emphasizing the need to utilize a variety of tools, including social media and platforms like Reddit and Quora, to gather insights on keyword competition and trends.']}, {'end': 33829.876, 'start': 33523.815, 'title': 'Keyword research and content ranking', 'summary': 'Emphasizes the importance of targeting multiple keywords for each page, clustering keywords into a content theme, and creating high-quality, engaging content to rank high on google search and increase engagement on social media platforms.', 'duration': 306.061, 'highlights': ['Targeting multiple keywords per page and clustering keywords into a content theme is essential for ranking high on Google search.', 'Creating high-quality, engaging content is crucial for ranking number one on Google and preventing content from falling down the rankings.', 'Engaging with the community on social media platforms, such as Facebook, can increase engagement with shared content, especially relevant during the summertime for recipes.']}], 'duration': 1348.795, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS432481081.jpg', 'highlights': ['The Google Ads Keyword Planner provides average monthly search volume over the past 12 months for a particular keyword and information on seasonality, along with additional keyword ideas and competition level analysis.', "Moz's keyword explorer tool offers search volume, difficulty level, expected organic click-through rate, and insights into other sites linked to the particular keyword, providing a comprehensive view of keyword data and competition.", "The importance of using the syntax 'all in title' to identify the true competitive number for a keyword is emphasized, revealing that the keyword 'bread recipes' has 998,000 results when using this syntax, significantly lower than the 771 billion results shown in a general search on Google.", "The concept of Keyword Effectiveness Index (KEI) is explained, with the example of 'bread recipes' having a volume of 60,500 and a competition of 998,000, resulting in a KEI of 6%, indicating the importance of analyzing the ratio between volume and competition in keyword research.", 'The recommendation to use tools like Google Ads Keyword Planner and Moz for accurate keyword analysis and understanding the volume and difficulty of keywords is provided, emphasizing the importance of utilizing various tools for comprehensive keyword research.', 'The importance of targeting multiple keywords for each page, clustering keywords into a content theme, and creating high-quality, engaging content to rank high on Google search and increase engagement on social media platforms.', 'The importance of selecting primary and secondary keywords for web pages is highlighted, emphasizing the need to utilize a variety of tools, including social media and platforms like Reddit and Quora, to gather insights on keyword competition and trends.', 'The importance of keyword research and its impact on website ranking, emphasizing the need for high search volume and low competition.', 'The significance of high-quality content in achieving a high rank on Google search results.', 'The relevance of on-page optimization and website level factors in improving website ranking on Google.', 'The impact of offsite engagement on website ranking and the need to engage on other websites for better visibility.', 'Explanation of the 80-20 rule in search engine optimization, emphasizing the concept of investing 20% effort to obtain 80% of the results.', 'Targeting multiple keywords per page and clustering keywords into a content theme is essential for ranking high on Google search.', 'Creating high-quality, engaging content is crucial for ranking number one on Google and preventing content from falling down the rankings.', 'Engaging with the community on social media platforms, such as Facebook, can increase engagement with shared content, especially relevant during the summertime for recipes.']}, {'end': 35501.981, 'segs': [{'end': 34010.986, 'src': 'embed', 'start': 33943.977, 'weight': 1, 'content': [{'end': 33949.521, 'text': "So that's where choosing those right keywords that's going to respond to a user's intent.", 'start': 33943.977, 'duration': 5.544}, {'end': 33952.784, 'text': 'starts with choosing the right keywords.', 'start': 33950.442, 'duration': 2.342}, {'end': 33958.128, 'text': 'so remember, we talked about a number of different tools when we talked about keyword research.', 'start': 33952.784, 'duration': 5.344}, {'end': 33969.096, 'text': "so there's a research tool that you can use called phrase.io, and that will help you do quick research on you know keywords and trends and whatnot.", 'start': 33958.128, 'duration': 10.968}, {'end': 33975.183, 'text': 'so If you know a better research tool that you use for keyword research, then drop us a comment below.', 'start': 33969.096, 'duration': 6.087}, {'end': 33980.949, 'text': "I'd be interested in getting your comments about keyword research and what research tools are out there.", 'start': 33975.203, 'duration': 5.746}, {'end': 33987.697, 'text': "So if you know something better than Phrase.io drop a comment below and we'd be interested in getting your perspective.", 'start': 33981.21, 'duration': 6.487}, {'end': 33989.86, 'text': 'So keyword research is key.', 'start': 33987.958, 'duration': 1.902}, {'end': 33993.525, 'text': 'But creating content that fulfills users requirements.', 'start': 33990.26, 'duration': 3.265}, {'end': 33995.267, 'text': 'So answering those questions.', 'start': 33993.585, 'duration': 1.682}, {'end': 33997.871, 'text': "If it's a recipe, we want to answer that question.", 'start': 33995.307, 'duration': 2.564}, {'end': 34000.414, 'text': "If it's directions, we want to answer that question.", 'start': 33998.131, 'duration': 2.283}, {'end': 34003.378, 'text': "If they don't know how to do something, we want to answer that question.", 'start': 34000.675, 'duration': 2.703}, {'end': 34005.361, 'text': "And that's the whole idea behind content.", 'start': 34003.438, 'duration': 1.923}, {'end': 34008.243, 'text': 'Content is not just to fill a page.', 'start': 34005.621, 'duration': 2.622}, {'end': 34010.986, 'text': "It's to really fulfill users requirements.", 'start': 34008.624, 'duration': 2.362}], 'summary': 'Choosing the right keywords is key for user intent. phrase.io is a useful research tool for keywords and trends.', 'duration': 67.009, 'max_score': 33943.977, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS433943977.jpg'}, {'end': 34082.104, 'src': 'embed', 'start': 34055.524, 'weight': 4, 'content': [{'end': 34059.486, 'text': "If we can keep the flow organized, then it's going to be easier for somebody to read.", 'start': 34055.524, 'duration': 3.962}, {'end': 34064.469, 'text': "And then it's okay to add resources, especially resources from credible sites.", 'start': 34059.707, 'duration': 4.762}, {'end': 34070.773, 'text': "So if you can incorporate those resources in there, then it's just going to add the credibility to your content.", 'start': 34064.629, 'duration': 6.144}, {'end': 34074.575, 'text': "Let the audience know that, hey, I've done my research on this topic.", 'start': 34070.833, 'duration': 3.742}, {'end': 34079.12, 'text': 'and this is what this person has to say about it, this person who seems to be credible.', 'start': 34074.975, 'duration': 4.145}, {'end': 34082.104, 'text': 'okay, so it only adds value to your content.', 'start': 34079.12, 'duration': 2.984}], 'summary': 'Organized flow and credible resources add value and credibility to content.', 'duration': 26.58, 'max_score': 34055.524, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS434055524.jpg'}, {'end': 34269.38, 'src': 'embed', 'start': 34240.114, 'weight': 0, 'content': [{'end': 34245.199, 'text': 'So using different forms of content, you know, you always want to review your content.', 'start': 34240.114, 'duration': 5.085}, {'end': 34253.486, 'text': "When a user dwells on your web page for a longer time, Google will tend to think, okay, this person's engaged, so we're going to rank that favorably.", 'start': 34245.439, 'duration': 8.047}, {'end': 34262.494, 'text': "If you're using infographics, videos and images, then the chances of somebody being more engaged are going to increase,", 'start': 34253.986, 'duration': 8.508}, {'end': 34269.38, 'text': "versus just text that's not well organized and written out in a way that somebody doesn't necessarily understand.", 'start': 34262.494, 'duration': 6.886}], 'summary': 'Diverse content like infographics and videos increases user engagement and google ranking.', 'duration': 29.266, 'max_score': 34240.114, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS434240114.jpg'}, {'end': 34410.897, 'src': 'embed', 'start': 34380.811, 'weight': 5, 'content': [{'end': 34386.494, 'text': "you know something that's going to draw somebody's attention to the title of that blog post.", 'start': 34380.811, 'duration': 5.683}, {'end': 34389.875, 'text': 'so we want to include lsi keywords.', 'start': 34386.494, 'duration': 3.381}, {'end': 34393.337, 'text': 'so what i mean by lsi keywords in your content?', 'start': 34389.875, 'duration': 3.462}, {'end': 34400.531, 'text': 'we mean, you know, long tail keywords make it natural headings and subheadings should consist of keywords and variants.', 'start': 34393.337, 'duration': 7.194}, {'end': 34410.897, 'text': "so if you're writing headers and subheaders, include the keyword in there and that way the content always stays relevant to the audience.", 'start': 34400.531, 'duration': 10.366}], 'summary': 'Including lsi keywords in content, such as long tail keywords in headings and subheadings, ensures relevance to the audience.', 'duration': 30.086, 'max_score': 34380.811, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS434380811.jpg'}, {'end': 34449.542, 'src': 'embed', 'start': 34427.575, 'weight': 6, 'content': [{'end': 34435.72, 'text': 'then if we have a link from one blog post to another blog post or, say, our blog post to an internal page on our website,', 'start': 34427.575, 'duration': 8.145}, {'end': 34438.642, 'text': "we want to make sure that it's relevant content.", 'start': 34435.72, 'duration': 2.922}, {'end': 34447.541, 'text': "that way somebody's reading something and you have an internal link, let's just say from a bread recipes page to banana bread recipes page.", 'start': 34438.642, 'duration': 8.899}, {'end': 34449.542, 'text': 'then they may find it interesting.', 'start': 34447.541, 'duration': 2.001}], 'summary': 'Ensure relevant internal links to increase reader engagement.', 'duration': 21.967, 'max_score': 34427.575, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS434427575.jpg'}, {'end': 34515.04, 'src': 'embed', 'start': 34491.281, 'weight': 8, 'content': [{'end': 34498.225, 'text': "if it's banana bread or different ways to create banana bread or always just coming up with ways to update the content.", 'start': 34491.281, 'duration': 6.944}, {'end': 34503.756, 'text': 'so we want to keep our content, our blog post, fresh And then we want to include a CTA call to action.', 'start': 34498.225, 'duration': 5.531}, {'end': 34510.758, 'text': "If we include a call to action, then that's going to keep somebody engaged and have them act on your content.", 'start': 34503.856, 'duration': 6.902}, {'end': 34515.04, 'text': 'So these are steps to creating high quality content.', 'start': 34510.939, 'duration': 4.101}], 'summary': 'Creating high-quality content involves updating and including ctas to keep readers engaged and prompt action.', 'duration': 23.759, 'max_score': 34491.281, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS434491281.jpg'}, {'end': 34615.668, 'src': 'embed', 'start': 34587.45, 'weight': 7, 'content': [{'end': 34593.713, 'text': "so not just video, not just images, but text as well, and so it's very engaging, answers questions,", 'start': 34587.45, 'duration': 6.263}, {'end': 34599.896, 'text': 'takes into account the different types of content available, so this is a good post in that regard.', 'start': 34593.713, 'duration': 6.183}, {'end': 34609.643, 'text': "so content's updated regularly, it's engaging and it includes sources from high authority websites, some do's and don'ts on the content.", 'start': 34599.896, 'duration': 9.747}, {'end': 34615.668, 'text': 'so take into account the best practices i mentioned about creating high quality content.', 'start': 34609.643, 'duration': 6.025}], 'summary': 'Engaging, updated content with diverse media types and high authority sources, following best practices.', 'duration': 28.218, 'max_score': 34587.45, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS434587450.jpg'}, {'end': 34825.914, 'src': 'embed', 'start': 34802.067, 'weight': 10, 'content': [{'end': 34808.269, 'text': 'also known as meta description tags, header tags, also known as title tags, and urls.', 'start': 34802.067, 'duration': 6.202}, {'end': 34818.111, 'text': 'so those are just some of the on page elements we want to be able to optimize using relevant keywords in order to rank high on Google search.', 'start': 34808.269, 'duration': 9.842}, {'end': 34825.914, 'text': 'We also want to take a look at some website factors that will affect our ranking on Google search.', 'start': 34818.452, 'duration': 7.462}], 'summary': 'Optimize on-page elements with relevant keywords to rank high on google search.', 'duration': 23.847, 'max_score': 34802.067, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS434802067.jpg'}, {'end': 35486.252, 'src': 'embed', 'start': 35462.822, 'weight': 11, 'content': [{'end': 35470.864, 'text': 'And what do we mean by that? Well, we mean having your site organized in a fashion that Google is going to be able to find all the pages.', 'start': 35462.822, 'duration': 8.042}, {'end': 35475.986, 'text': 'So what do we mean by that? Create a logical hierarchy structure.', 'start': 35471.205, 'duration': 4.781}, {'end': 35479.748, 'text': "So if you're selling shoes, you know you're gonna have a home page.", 'start': 35476.246, 'duration': 3.502}, {'end': 35483.891, 'text': "break the structure up into men's shoes, women's shoes, children's shoes.", 'start': 35479.748, 'duration': 4.143}, {'end': 35486.252, 'text': "then under men's shoes, you could have it by brand.", 'start': 35483.891, 'duration': 2.361}], 'summary': "Organize website for google, with logical hierarchy for pages. example: men's, women's, children's shoes by brand.", 'duration': 23.43, 'max_score': 35462.822, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS435462822.jpg'}], 'start': 33829.876, 'title': 'Optimizing content for seo', 'summary': 'Covers strategies for creating engaging, readable, and high-quality content for seo, emphasizing the importance of increased engagement, keyword research, user-focused content, and on-page optimization for higher rankings on search engines like google.', 'chapters': [{'end': 33989.86, 'start': 33829.876, 'title': 'Engagement and quality content for seo', 'summary': 'Discusses the importance of increased engagement on social media platforms in signaling good quality content to search engines, leading to higher rankings, and emphasizes the significance of keyword research in creating high-quality content for seo.', 'duration': 159.984, 'highlights': ['Increased engagement on social media signals good quality content to search engines, leading to higher rankings, exemplified by a decrease in bounces and potential movement to the top position on Google.', "High-quality content is crucial for SEO, as search engines consider others' opinions about the content, emphasizing the need to start with good quality content and discussing best practices.", 'Choosing the right keywords that align with user intent is essential, and tools like phrase.io can aid in quick keyword research and trend analysis.', 'Emphasizing the importance of keyword research and inviting audience comments on alternative research tools for enhancing keyword research effectiveness.']}, {'end': 34380.811, 'start': 33990.26, 'title': 'Creating engaging and readable content', 'summary': "Emphasizes creating content that fulfills users' requirements by answering questions, using readable language, keeping content organized, and incorporating credible resources, while also highlighting the value of infographics, videos, and images in engaging the audience and improving search engine rankings.", 'duration': 390.551, 'highlights': ["The chapter emphasizes creating content that fulfills users' requirements by answering questions, using readable language, and keeping content organized.", 'Incorporating credible resources adds value to the content and enhances its credibility.', 'The value of infographics, videos, and images in engaging the audience and improving search engine rankings.']}, {'end': 34729.581, 'start': 34380.811, 'title': 'Creating high quality content', 'summary': "Discusses the key elements for creating high-quality content, including the use of lsi keywords, internal links, images, call-to-action, and regular updates, as well as the do's and don'ts of content creation, illustrated by the example of a successful buzzfeed post.", 'duration': 348.77, 'highlights': ['Using LSI keywords in content and incorporating them into headings and subheadings to maintain relevance to the audience.', 'Including internal links within blog posts to engage and keep the audience on the website.', 'Breaking up content with images and using alt tags for image optimization.', 'Regularly updating content to ensure freshness and relevance to the audience.', 'The importance of including a call-to-action in the content to encourage audience engagement.']}, {'end': 35501.981, 'start': 34729.881, 'title': 'Optimizing for google search', 'summary': 'Discusses the importance of high-quality content, on-page elements optimization, and website level factors for ranking high on google search, emphasizing the use of meta tags, header tags, urls, and site structure.', 'duration': 772.1, 'highlights': ['The importance of high-quality content and on-page elements optimization', 'Optimizing meta tags and title tags', 'Utilizing header tags and H1 tags effectively', 'Best practices for URLs and site structure', 'Importance of logical site hierarchy and subcategories']}], 'duration': 1672.105, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS433829876.jpg', 'highlights': ['Increased engagement signals good quality content, leading to higher rankings on Google', 'Choosing the right keywords aligned with user intent is essential for SEO', 'Emphasizing the importance of keyword research and audience comments on alternative research tools', "Creating content that fulfills users' requirements by answering questions and using readable language", 'Incorporating credible resources adds value to the content and enhances its credibility', 'Using LSI keywords in content and incorporating them into headings and subheadings', 'Including internal links within blog posts to engage and keep the audience on the website', 'Regularly updating content to ensure freshness and relevance to the audience', 'The importance of including a call-to-action in the content to encourage audience engagement', 'The value of infographics, videos, and images in engaging the audience and improving search engine rankings', 'Optimizing meta tags, title tags, header tags, H1 tags, URLs, and site structure for on-page elements', 'Importance of logical site hierarchy and subcategories']}, {'end': 36833.762, 'segs': [{'end': 35527.172, 'src': 'embed', 'start': 35502.161, 'weight': 9, 'content': [{'end': 35507.683, 'text': "So the men's, if it has Nike, Puma, Adidas, the women should have Nike, Puma, Adidas.", 'start': 35502.161, 'duration': 5.522}, {'end': 35517.288, 'text': 'And so you want to code your site navigation in CSS or HTML, meaning we want to be able to use something that Google is going to be able to index.', 'start': 35508.023, 'duration': 9.265}, {'end': 35522.11, 'text': "so most sites are built in HTML and that's what Google likes to index.", 'start': 35517.648, 'duration': 4.462}, {'end': 35527.172, 'text': 'they like to index something that they could take back to their servers and then, more importantly,', 'start': 35522.11, 'duration': 5.062}], 'summary': "Men's and women's should have nike, puma, adidas. site navigation should be coded in css or html for google indexing.", 'duration': 25.011, 'max_score': 35502.161, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS435502161.jpg'}, {'end': 35579.956, 'src': 'embed', 'start': 35537.636, 'weight': 0, 'content': [{'end': 35549.78, 'text': "so to keep the flow going and we don't want to have unnatural inbound links you always want to have natural internal links to keep the flow of the user going from one page to the other.", 'start': 35537.636, 'duration': 12.144}, {'end': 35553.982, 'text': 'so here i can see as an example all the ingredients in this recipe.', 'start': 35549.78, 'duration': 4.202}, {'end': 35561.665, 'text': 'well, this has an internal link to another page on our site and this happens to link to a page where somebody can buy the ingredient.', 'start': 35553.982, 'duration': 7.683}, {'end': 35563.486, 'text': "so it's a natural internal link.", 'start': 35561.665, 'duration': 1.821}, {'end': 35572.171, 'text': 'So John Doherty of Credo has claimed that one of the biggest changes that he can make in fixing the Credo website is architecture.', 'start': 35563.766, 'duration': 8.405}, {'end': 35579.956, 'text': 'So for example, in Credo, John Doherty has increased the organic sessions by 74% and pages per session by 41% just by changing the site architecture.', 'start': 35572.251, 'duration': 7.705}], 'summary': 'Natural internal links improve user flow, boosting organic sessions by 74% and pages per session by 41%.', 'duration': 42.32, 'max_score': 35537.636, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS435537636.jpg'}, {'end': 35650.465, 'src': 'embed', 'start': 35610.365, 'weight': 4, 'content': [{'end': 35611.886, 'text': 'Meaning the site is secure.', 'start': 35610.365, 'duration': 1.521}, {'end': 35615.248, 'text': 'So Google likes secure versus non secure.', 'start': 35612.186, 'duration': 3.062}, {'end': 35617.589, 'text': 'So non secure would be HTTP.', 'start': 35615.268, 'duration': 2.321}, {'end': 35620.951, 'text': 'So we want HTTPS as our protocol.', 'start': 35617.729, 'duration': 3.222}, {'end': 35625.553, 'text': 'And what that means is just enabling SSL certificates.', 'start': 35621.231, 'duration': 4.322}, {'end': 35632.997, 'text': 'And that means when you enable an SSL certificate, that means your domain or your protocol is going to be turned to HTTPS.', 'start': 35625.733, 'duration': 7.264}, {'end': 35638.199, 'text': 'so google prefers sites that are secure versus non-secure.', 'start': 35633.357, 'duration': 4.842}, {'end': 35650.465, 'text': 'so if you use hsts as a protocol, that adds an extra layer of security over the https and hsts prevents cookie hijacking.', 'start': 35638.199, 'duration': 12.266}], 'summary': 'Enabling ssl certificates to switch to https adds security and improves google ranking.', 'duration': 40.1, 'max_score': 35610.365, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS435610365.jpg'}, {'end': 35967.744, 'src': 'embed', 'start': 35937.732, 'weight': 5, 'content': [{'end': 35944.814, 'text': "you're telling Google how often they're modified, you're telling Google which ones are important and you're submitting that to Google.", 'start': 35937.732, 'duration': 7.082}, {'end': 35952.997, 'text': "And so Google's going to be able to take all these URLs quicker, index them quicker, and when they're indexed quicker, you can get ranked quicker.", 'start': 35945.114, 'duration': 7.883}, {'end': 35955.458, 'text': 'And when you get ranked quicker, you can get traffic quicker.', 'start': 35953.157, 'duration': 2.301}, {'end': 35957.879, 'text': "So that's the whole idea behind sitemaps.", 'start': 35955.618, 'duration': 2.261}, {'end': 35960.48, 'text': "So let's turn our attention to page speed now.", 'start': 35958.28, 'duration': 2.2}, {'end': 35967.744, 'text': 'So one of the last factors for a website, besides architecture, making it secure and adding sitemaps,', 'start': 35960.561, 'duration': 7.183}], 'summary': 'Submitting sitemaps to google can lead to quicker indexing, ranking, and traffic for a website.', 'duration': 30.012, 'max_score': 35937.732, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS435937732.jpg'}, {'end': 36152.022, 'src': 'embed', 'start': 36128.628, 'weight': 6, 'content': [{'end': 36137.773, 'text': 'So here I can see for desktop or for mobile, I can look at some ways in which I can optimize it to increase page speed.', 'start': 36128.628, 'duration': 9.145}, {'end': 36145.878, 'text': 'For example, sizing my images properly, server response time, reducing my server response time, avoiding multiple page redirects.', 'start': 36137.913, 'duration': 7.965}, {'end': 36152.022, 'text': "So there's a lot of opportunities that we can do to speed up page load time.", 'start': 36145.918, 'duration': 6.104}], 'summary': 'Optimize for faster page speed on desktop and mobile to improve user experience.', 'duration': 23.394, 'max_score': 36128.628, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS436128628.jpg'}, {'end': 36230.654, 'src': 'embed', 'start': 36198.731, 'weight': 1, 'content': [{'end': 36200.972, 'text': "And so that's why it's such an important factor.", 'start': 36198.731, 'duration': 2.241}, {'end': 36205.612, 'text': 'So the quicker your pages load, the chances of you ranking higher are going to be better.', 'start': 36201.453, 'duration': 4.159}, {'end': 36211.538, 'text': 'So according to Web Performance Today, Walmart, as an example, experienced a decline in conversions.', 'start': 36205.772, 'duration': 5.766}, {'end': 36214.24, 'text': 'So what they did was looked at their page speed.', 'start': 36211.758, 'duration': 2.482}, {'end': 36218.304, 'text': "And when they looked at their page speed, you'd be surprised what that did.", 'start': 36214.801, 'duration': 3.503}, {'end': 36224.35, 'text': 'Just increasing it from one to four seconds or decreasing it basically increased conversions.', 'start': 36218.665, 'duration': 5.685}, {'end': 36230.654, 'text': "So there's always going to be a correlation between how quick a page loads and how engaged the user is.", 'start': 36224.41, 'duration': 6.244}], 'summary': "Faster page load speed correlates with higher rankings and conversions, as seen in walmart's case.", 'duration': 31.923, 'max_score': 36198.731, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS436198731.jpg'}, {'end': 36386.377, 'src': 'embed', 'start': 36362.897, 'weight': 7, 'content': [{'end': 36372.505, 'text': 'meaning Optimizing the page and making sure our website has good site architecture and follows the best practices in terms of site maps and page load,', 'start': 36362.897, 'duration': 9.608}, {'end': 36377.229, 'text': 'and Then we need to turn our attention to the backlinking to improve our domain authority.', 'start': 36372.505, 'duration': 4.724}, {'end': 36386.377, 'text': 'So according to Backlinko, analysis offsite engagement is one of the most important elements for ranking number one in Google.', 'start': 36377.569, 'duration': 8.808}], 'summary': 'Optimize website for good site architecture, improve backlinking to increase domain authority, and focus on offsite engagement for google ranking.', 'duration': 23.48, 'max_score': 36362.897, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS436362897.jpg'}, {'end': 36566.923, 'src': 'embed', 'start': 36536.907, 'weight': 2, 'content': [{'end': 36540.37, 'text': 'And so we could see the breakout of the linking domains.', 'start': 36536.907, 'duration': 3.463}, {'end': 36544.455, 'text': 'We could see the top file links to the site and we could see the page authority.', 'start': 36540.41, 'duration': 4.045}, {'end': 36550.442, 'text': 'So the Link Explorer report gives us an overview of what pages are linking to ours.', 'start': 36544.875, 'duration': 5.567}, {'end': 36554.988, 'text': 'And it also gives us an idea of what our own page authority and domain authority are.', 'start': 36550.823, 'duration': 4.165}, {'end': 36561.677, 'text': 'Because domain authority and page authority both need to be high in order for us to rank on Google search.', 'start': 36555.269, 'duration': 6.408}, {'end': 36566.923, 'text': 'And in order for it to get high, we need links from high quality sites.', 'start': 36562.139, 'duration': 4.784}], 'summary': 'Link explorer report shows linking domains, top file links, and page authority, crucial for high domain and page authority to rank on google search.', 'duration': 30.016, 'max_score': 36536.907, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS436536907.jpg'}, {'end': 36707.751, 'src': 'embed', 'start': 36678.167, 'weight': 3, 'content': [{'end': 36683.53, 'text': 'so not only do they help domain authority, but they improve the search rankings.', 'start': 36678.167, 'duration': 5.363}, {'end': 36689.071, 'text': "so in google's eyes, the higher your domain authority, higher the page authority.", 'start': 36683.53, 'duration': 5.541}, {'end': 36696.073, 'text': "in google's eyes that means your page is important, it's credible and we're going to improve it in the search engine rankings.", 'start': 36689.071, 'duration': 7.002}, {'end': 36698.093, 'text': 'it increases brand visibility.', 'start': 36696.073, 'duration': 2.02}, {'end': 36707.751, 'text': "if we have our content on a highly engageable website, a highly popular website or a blog, it's going to lift our brand visibility.", 'start': 36698.093, 'duration': 9.658}], 'summary': 'High domain authority improves search rankings and brand visibility.', 'duration': 29.584, 'max_score': 36678.167, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS436678167.jpg'}], 'start': 35502.161, 'title': 'Website optimization for seo', 'summary': 'Discusses optimizing website architecture, security, and page speed for seo, emphasizing the importance of natural internal links, https, sitemaps, and off-site engagement, with examples of 74% increase in organic sessions and a 41% increase in pages per session, and the impact on bounce rate and conversions.', 'chapters': [{'end': 35579.956, 'start': 35502.161, 'title': 'Optimizing website architecture for seo', 'summary': 'Discusses the importance of coding site navigation in css or html for better indexing by google, emphasizing the need for natural internal links to improve user flow and citing a case where optimizing site architecture led to a 74% increase in organic sessions and a 41% increase in pages per session.', 'duration': 77.795, 'highlights': ['John Doherty of Credo increased organic sessions by 74% and pages per session by 41% through site architecture changes, demonstrating the impact of optimizing website architecture.', 'The importance of coding site navigation in CSS or HTML for better indexing by Google is emphasized, as Google prefers indexing HTML and values a comprehensive structure for internal linking.', 'The need for natural internal links is highlighted to maintain user flow and avoid unnatural inbound links, thereby improving the overall user experience and site navigation.', 'The concept of natural internal links is exemplified through a scenario where a recipe page contains internal links to relevant pages for purchasing ingredients, illustrating the practical application of internal linking for user convenience and navigation.']}, {'end': 36043.643, 'start': 35583.058, 'title': 'Optimizing website for seo', 'summary': 'Emphasizes the importance of making a website secure with https, prioritizing sitemaps to improve website ranking, and optimizing page speed for better user engagement and seo, with emphasis on ssl certificates, dynamic sitemaps, and image optimization.', 'duration': 460.585, 'highlights': ['Securing the website with HTTPS and SSL certificates is crucial for SEO as Google prefers secure sites over non-secure ones.', 'Prioritizing sitemaps is essential for organizing all URLs into one file, allowing for frequent updates and prioritization of web pages.', 'Optimizing page speed through image compression, simple website design, leveraging browser caching, and upgrading server response time is crucial for user engagement and website performance.']}, {'end': 36554.988, 'start': 36043.823, 'title': 'Page speed and off-site engagement in seo', 'summary': 'Discusses the importance of page speed optimization for better user experience and its impact on bounce rate and conversions, emphasizing the significance of off-site engagement through backlinking for higher rankings, supported by examples and quantifiable data.', 'duration': 511.165, 'highlights': ['Google recognizes page load time as a crucial ranking factor, with sites loading faster having better chances of ranking higher, corroborated by the case of Walmart seeing increased conversions by reducing page load time from one to four seconds.', "Off-site engagement, particularly backlinking from high-quality and relevant websites, is essential for higher rankings, as highlighted by Backlinko's analysis and the example of a page ranking number one due to off-page elements, supported by Moz's Link Explorer report.", "Moz's Link Explorer report provides valuable insights into page authority, domain authority, and the number of quality backlinks, demonstrating the impact of off-site engagement on rankings and highlighting the importance of linking domains with high domain authority for improved search results."]}, {'end': 36833.762, 'start': 36555.269, 'title': 'Offsite engagement for seo', 'summary': 'Discusses the importance of offsite engagement for seo, emphasizing the need for high domain authority and page authority, and highlights strategies such as influencer marketing, social media engagement, backlink building, and brand visibility to improve search rankings and credibility.', 'duration': 278.493, 'highlights': ['The importance of high domain authority and page authority for ranking on Google search, requiring links from high-quality sites.', 'Strategies for offsite engagement including influencer marketing, social media engagement, backlink building, and brand visibility to improve search rankings and credibility.', 'The impact of backlinks on domain authority, search rankings, brand visibility, and referral traffic, emphasizing the association with influential websites and natural link building.', 'Engagement strategies such as guest posts, forum participation, directory listings, testimonial link building, and earning backlinks from authoritative web pages for natural association with high-quality websites.']}], 'duration': 1331.601, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS435502161.jpg', 'highlights': ['John Doherty of Credo increased organic sessions by 74% and pages per session by 41% through site architecture changes, demonstrating the impact of optimizing website architecture.', 'Google recognizes page load time as a crucial ranking factor, with sites loading faster having better chances of ranking higher, corroborated by the case of Walmart seeing increased conversions by reducing page load time from one to four seconds.', "Moz's Link Explorer report provides valuable insights into page authority, domain authority, and the number of quality backlinks, demonstrating the impact of off-site engagement on rankings and highlighting the importance of linking domains with high domain authority for improved search results.", 'The importance of high domain authority and page authority for ranking on Google search, requiring links from high-quality sites.', 'Securing the website with HTTPS and SSL certificates is crucial for SEO as Google prefers secure sites over non-secure ones.', 'Prioritizing sitemaps is essential for organizing all URLs into one file, allowing for frequent updates and prioritization of web pages.', 'Optimizing page speed through image compression, simple website design, leveraging browser caching, and upgrading server response time is crucial for user engagement and website performance.', "Off-site engagement, particularly backlinking from high-quality and relevant websites, is essential for higher rankings, as highlighted by Backlinko's analysis and the example of a page ranking number one due to off-page elements, supported by Moz's Link Explorer report.", 'The need for natural internal links is highlighted to maintain user flow and avoid unnatural inbound links, thereby improving the overall user experience and site navigation.', 'The importance of coding site navigation in CSS or HTML for better indexing by Google is emphasized, as Google prefers indexing HTML and values a comprehensive structure for internal linking.']}, {'end': 39018.858, 'segs': [{'end': 36957.526, 'src': 'embed', 'start': 36931.054, 'weight': 1, 'content': [{'end': 36934.595, 'text': 'So why GTM? Because it helps us track all that interactivity.', 'start': 36931.054, 'duration': 3.541}, {'end': 36942.857, 'text': 'So all GTM is, is really allows you to really place a piece of Java code, which is just script.', 'start': 36934.895, 'duration': 7.962}, {'end': 36947.639, 'text': "And the script that's added to a webpage to collect information.", 'start': 36943.537, 'duration': 4.102}, {'end': 36949.801, 'text': "so that's really what a tag is.", 'start': 36947.639, 'duration': 2.162}, {'end': 36957.526, 'text': "it's just some script that gets put on a web page in order for you to collect information, like page views, clicks, etc.", 'start': 36949.801, 'duration': 7.725}], 'summary': 'Using gtm enables tracking of website interactivity through java script tags for collecting information such as page views and clicks.', 'duration': 26.472, 'max_score': 36931.054, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS436931054.jpg'}, {'end': 37093.015, 'src': 'embed', 'start': 37064.669, 'weight': 2, 'content': [{'end': 37069.432, 'text': 'And you want to get that tracking added to the website in time for the campaign launch.', 'start': 37064.669, 'duration': 4.763}, {'end': 37074.596, 'text': 'So you want to go ahead and quickly turn around the tracking for that particular campaign.', 'start': 37069.492, 'duration': 5.104}, {'end': 37079.799, 'text': "Let's just say you're launching a campaign and you're sending people to a landing page that has a form submission.", 'start': 37074.636, 'duration': 5.163}, {'end': 37084.002, 'text': 'And you want to be able to track how many people click on the submit button of that form submission.', 'start': 37079.979, 'duration': 4.023}, {'end': 37088.268, 'text': "Well, if you need to turn that around, your developer's like, well, I need to put that in a work queue.", 'start': 37084.222, 'duration': 4.046}, {'end': 37093.015, 'text': "The timing isn't going to always work out between you and your developer is my point.", 'start': 37088.529, 'duration': 4.486}], 'summary': 'Need to add tracking for campaign launch with form submission tracking.', 'duration': 28.346, 'max_score': 37064.669, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS437064669.jpg'}, {'end': 37159.718, 'src': 'embed', 'start': 37132.082, 'weight': 0, 'content': [{'end': 37135.023, 'text': 'One, you could track all the interactivity on your website.', 'start': 37132.082, 'duration': 2.941}, {'end': 37139.383, 'text': 'And two, you can bypass your web developer or webmaster.', 'start': 37135.363, 'duration': 4.02}, {'end': 37142.004, 'text': "And so that's the benefit of GTM.", 'start': 37139.823, 'duration': 2.181}, {'end': 37148.665, 'text': 'So the benefit, you get those tags updated very quickly via Google Tag Manager.', 'start': 37142.284, 'duration': 6.381}, {'end': 37150.908, 'text': "Okay, so that's what Tag Manager is.", 'start': 37148.925, 'duration': 1.983}, {'end': 37156.995, 'text': "So what we're going to talk about today is specifically what Tag Manager is and what it does.", 'start': 37151.028, 'duration': 5.967}, {'end': 37159.718, 'text': "We're going to list some of the benefits of Tag Manager.", 'start': 37157.315, 'duration': 2.403}], 'summary': 'Google tag manager allows quick tag updates, bypassing web developers.', 'duration': 27.636, 'max_score': 37132.082, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS437132082.jpg'}, {'end': 37268.524, 'src': 'embed', 'start': 37217.786, 'weight': 3, 'content': [{'end': 37223.671, 'text': 'And so examples of tags that can be deployed via Google Tag Manager are numerous.', 'start': 37217.786, 'duration': 5.885}, {'end': 37230.074, 'text': "these are just some examples, like google analytics, facebook's pixel tracking or google ads.", 'start': 37223.671, 'duration': 6.403}, {'end': 37235.416, 'text': "there's no limit into the number of tags you can track in tag manager.", 'start': 37230.074, 'duration': 5.342}, {'end': 37236.916, 'text': 'there is no limit.', 'start': 37235.416, 'duration': 1.5}, {'end': 37240.878, 'text': 'you can add any number of tracking tags and tag manager.', 'start': 37236.916, 'duration': 3.962}, {'end': 37242.74, 'text': 'Okay, so some of the benefits.', 'start': 37241.158, 'duration': 1.582}, {'end': 37245.343, 'text': 'Well, again, we just listed two.', 'start': 37243, 'duration': 2.343}, {'end': 37250.148, 'text': 'You can put any tag into Tag Manager and track that onto your website.', 'start': 37245.683, 'duration': 4.465}, {'end': 37253.272, 'text': 'And we know you can bypass your web developer or webmaster.', 'start': 37250.168, 'duration': 3.104}, {'end': 37260.861, 'text': 'And what it also does is it also allows you to test and deploy your JavaScript codes quicker.', 'start': 37253.693, 'duration': 7.168}, {'end': 37268.524, 'text': 'so remember, these javascript codes or snippets of codes are just there to track certain things on your website,', 'start': 37261.041, 'duration': 7.483}], 'summary': 'Google tag manager allows for unlimited tracking tags, bypasses web developers, and enables quicker deployment of javascript codes.', 'duration': 50.738, 'max_score': 37217.786, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS437217786.jpg'}, {'end': 37394.55, 'src': 'embed', 'start': 37366.881, 'weight': 5, 'content': [{'end': 37369.603, 'text': "So you have versioning and that's, that's a good thing.", 'start': 37366.881, 'duration': 2.722}, {'end': 37372.706, 'text': 'When you have versioning, you can control what gets published.', 'start': 37369.623, 'duration': 3.083}, {'end': 37376.95, 'text': "And if something doesn't work after it gets published, then you can roll back to a previous version.", 'start': 37372.946, 'duration': 4.004}, {'end': 37379.913, 'text': "So it's a peace of mind, so to speak.", 'start': 37377.15, 'duration': 2.763}, {'end': 37383.397, 'text': "Just because you've added code to your site, there's no guarantee it's gonna work.", 'start': 37380.053, 'duration': 3.344}, {'end': 37387.542, 'text': "And so you can always control what version you're dealing with in Tag Manager.", 'start': 37383.517, 'duration': 4.025}, {'end': 37389.444, 'text': "And we'll talk a little bit more about that.", 'start': 37387.662, 'duration': 1.782}, {'end': 37394.55, 'text': 'So the biggest benefit here to me with Tag Manager is you have event tracking.', 'start': 37389.604, 'duration': 4.946}], 'summary': 'Tag manager provides versioning for control and rollback, offering peace of mind and event tracking.', 'duration': 27.669, 'max_score': 37366.881, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS437366881.jpg'}, {'end': 37460.169, 'src': 'embed', 'start': 37422.725, 'weight': 6, 'content': [{'end': 37426.188, 'text': 'And to me, this is the biggest benefit of Tag Manager.', 'start': 37422.725, 'duration': 3.463}, {'end': 37428.21, 'text': "And I'll show you some examples as we go along.", 'start': 37426.208, 'duration': 2.002}, {'end': 37431.352, 'text': "And if we didn't mention it already, I'll mention it again.", 'start': 37428.63, 'duration': 2.722}, {'end': 37432.332, 'text': 'It is free.', 'start': 37431.372, 'duration': 0.96}, {'end': 37433.653, 'text': 'Tag Manager is free.', 'start': 37432.632, 'duration': 1.021}, {'end': 37434.333, 'text': "There's no limit.", 'start': 37433.693, 'duration': 0.64}, {'end': 37439.236, 'text': 'So once you have Tag Manager going, you can add as many tracking codes as you want.', 'start': 37434.554, 'duration': 4.682}, {'end': 37444.179, 'text': "There's no limit on the number of tracking codes you can add to Tag Manager.", 'start': 37439.396, 'duration': 4.783}, {'end': 37447.401, 'text': "So it's free and you can use it to its fullest advantage.", 'start': 37444.499, 'duration': 2.902}, {'end': 37452.644, 'text': "So it's also high security, meaning that it has different levels of permissions.", 'start': 37447.901, 'duration': 4.743}, {'end': 37455.546, 'text': 'Okay, so you can have somebody.', 'start': 37453.004, 'duration': 2.542}, {'end': 37460.169, 'text': 'just go in and look at the different tags and tracking codes you have in GTM,', 'start': 37455.546, 'duration': 4.623}], 'summary': 'Google tag manager is free and allows unlimited tracking codes, ensuring high security with different levels of permissions.', 'duration': 37.444, 'max_score': 37422.725, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS437422725.jpg'}, {'end': 37562.107, 'src': 'embed', 'start': 37536.67, 'weight': 9, 'content': [{'end': 37542.114, 'text': 'So if you are running Facebook and you are running Google Analytics, well, guess what?', 'start': 37536.67, 'duration': 5.444}, {'end': 37546.096, 'text': 'You want to put that tracking code in Tag Manager.', 'start': 37542.434, 'duration': 3.662}, {'end': 37551, 'text': 'So Google Analytics being a Google product works very nicely with Tag Manager.', 'start': 37546.336, 'duration': 4.664}, {'end': 37558.044, 'text': 'Facebook has its own tracking code, but you still want to be able to track people who come from the Facebook campaign to your website.', 'start': 37551.14, 'duration': 6.904}, {'end': 37562.107, 'text': "So you're going to get that tracking code from Facebook and put it in Tag Manager.", 'start': 37558.224, 'duration': 3.883}], 'summary': 'Use tag manager to integrate tracking codes from facebook and google analytics for seamless website tracking.', 'duration': 25.437, 'max_score': 37536.67, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS437536670.jpg'}, {'end': 38267.389, 'src': 'embed', 'start': 38235.462, 'weight': 8, 'content': [{'end': 38237.963, 'text': "and so what you're doing is you're making a deal.", 'start': 38235.462, 'duration': 2.501}, {'end': 38246.565, 'text': "you're putting this tag manager code on your website and in return, every code you deal with whether that be Facebook or analytics,", 'start': 38237.963, 'duration': 8.602}, {'end': 38250.886, 'text': 'or optimize or remarketing, or whatever it is is gonna go in GTM.', 'start': 38246.565, 'duration': 4.321}, {'end': 38253.806, 'text': "okay, it's gonna go into the container you created.", 'start': 38250.886, 'duration': 2.92}, {'end': 38259.867, 'text': 'so you need the tag manager code on your website in order for tag manager to work.', 'start': 38253.806, 'duration': 6.061}, {'end': 38267.389, 'text': "okay, so when you add this code to your website, then you're free to start adding all sorts of tags to your container.", 'start': 38259.867, 'duration': 7.522}], 'summary': 'Implementing tag manager code allows for centralized management of various codes on website.', 'duration': 31.927, 'max_score': 38235.462, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS438235462.jpg'}, {'end': 38322.05, 'src': 'embed', 'start': 38298.708, 'weight': 10, 'content': [{'end': 38305.455, 'text': 'Meaning you can go from say Google Analytics right to Google Tag Manager in one browser without having to log out or log in.', 'start': 38298.708, 'duration': 6.747}, {'end': 38308.618, 'text': "Okay, so when you create the account, you're going to create your container.", 'start': 38305.595, 'duration': 3.023}, {'end': 38313.262, 'text': "If you choose web, then you're going to be asked to place code on your website.", 'start': 38308.898, 'duration': 4.364}, {'end': 38319.407, 'text': 'And when you place that code on your website, then you are free to start using Tag Manager.', 'start': 38313.462, 'duration': 5.945}, {'end': 38322.05, 'text': "And that means you're free to start adding tags.", 'start': 38319.588, 'duration': 2.462}], 'summary': 'Google tag manager allows seamless transition from google analytics, enabling immediate tag implementation.', 'duration': 23.342, 'max_score': 38298.708, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS438298708.jpg'}, {'end': 38658.469, 'src': 'embed', 'start': 38624.575, 'weight': 11, 'content': [{'end': 38626.976, 'text': 'tag manager is gonna fire Google Analytics.', 'start': 38624.575, 'duration': 2.401}, {'end': 38635.3, 'text': "and So the great thing here is you have something called Google Tag Assistant and that's an extension that works with Chrome.", 'start': 38626.976, 'duration': 8.324}, {'end': 38642.243, 'text': "And so when you've actually added Tag Manager to your site or you have analytics running in Tag Manager,", 'start': 38635.6, 'duration': 6.643}, {'end': 38645.784, 'text': 'you can confirm if those tags are firing properly.', 'start': 38642.243, 'duration': 3.541}, {'end': 38649.106, 'text': "So let's take a look at how Google Tag Assistant works.", 'start': 38645.864, 'duration': 3.242}, {'end': 38658.469, 'text': "Okay, so if you just do a search for Google Tag Assistant, you're going to see here that it's basically just an extension that works in Chrome.", 'start': 38649.406, 'duration': 9.063}], 'summary': 'Google tag assistant in chrome helps confirm proper firing of tags in tag manager and analytics.', 'duration': 33.894, 'max_score': 38624.575, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS438624575.jpg'}, {'end': 38836.254, 'src': 'embed', 'start': 38812.204, 'weight': 12, 'content': [{'end': 38819.607, 'text': 'Now I could see I have a couple of tags that have fired on this particular page, and then I could see what tags did not fire on this page.', 'start': 38812.204, 'duration': 7.403}, {'end': 38822.468, 'text': "Okay So that's the preview mode.", 'start': 38819.787, 'duration': 2.681}, {'end': 38828.13, 'text': 'You can use the preview mode before you even submit a tag and trigger to see if it fires.', 'start': 38822.768, 'duration': 5.362}, {'end': 38830.692, 'text': "And that's the great benefit of Tag Manager.", 'start': 38828.23, 'duration': 2.462}, {'end': 38836.254, 'text': "So if you're not sure if something's going to fire or not, then you can always go into preview mode.", 'start': 38830.732, 'duration': 5.522}], 'summary': "Google tag manager's preview mode allows users to test tag firing before submission, providing assurance and flexibility.", 'duration': 24.05, 'max_score': 38812.204, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS438812204.jpg'}], 'start': 36834.022, 'title': 'Benefits of google tag manager', 'summary': 'Explores the benefits of google tag manager, including the ability to track website interactivity, manage multiple tags, and utilize versioning control. it emphasizes the free usage, high security, and detailed functionality with tags, triggers, and variables, and explains the basics, setup, and verification process with tag assistant for efficient and timely tracking implementation.', 'chapters': [{'end': 37084.002, 'start': 36834.022, 'title': 'Benefits of off-site engagement & gtm tracking', 'summary': 'Discusses the importance of off-site engagement for higher search engine results and outlines the functionality of google tag manager (gtm) for tracking various user interactions on a website, emphasizing its role in enabling efficient and timely tracking implementation.', 'duration': 249.98, 'highlights': ['Off-site engagement is crucial for higher search engine results, emphasizing quality over quantity of links and site relevance, complementing on-site efforts for improved search engine rankings.', 'Google Tag Manager (GTM) enables tracking of various user interactions on a website, including clicks on play buttons, form submissions, and chat functionality, allowing for efficient and timely implementation of tracking updates without developer intervention.', 'GTM facilitates the placement of script tags in a container, providing a centralized approach for tracking and managing various user interactions and events on a website.', 'Real-time tracking implementation is crucial for marketers to promptly launch campaigns and track user interactions, ensuring timely tracking updates for specific campaign requirements, such as form submission tracking on landing pages.']}, {'end': 37422.525, 'start': 37084.222, 'title': 'Benefits of google tag manager', 'summary': 'Explains the benefits of using google tag manager, including the ability to track website interactivity, bypass web developers, manage multiple tags, and utilize versioning control, thus improving efficiency and organization for website tracking and code deployment.', 'duration': 338.303, 'highlights': ['Google Tag Manager allows you to track all the interactivity on your website and bypass web developers, providing a faster way to update tags.', "The tool enables the deployment of numerous tracking tags such as Google Analytics, Facebook's pixel tracking, and Google Ads, providing an organized and efficient method for managing tracking codes.", 'It offers versioning control, allowing users to roll back to a previous version if a newly added tag causes issues, providing a sense of control and peace of mind.', 'Event tracking in Google Tag Manager enables tracking various website interactions such as video plays, button clicks, and conversions, enhancing the ability to monitor user behavior.']}, {'end': 37944.727, 'start': 37422.725, 'title': 'Benefits of google tag manager', 'summary': 'Discusses the benefits of google tag manager, including its free usage with no limit on the number of tracking codes, high security with different levels of permissions, and a detailed explanation of how it works with tags, triggers, and variables.', 'duration': 522.002, 'highlights': ['Google Tag Manager is free to use with no limit on the number of tracking codes', 'High security with different levels of permissions in Google Tag Manager', 'Explanation of how Google Tag Manager works with tags, triggers, and variables']}, {'end': 38298.648, 'start': 37944.727, 'title': 'Google tag manager basics', 'summary': 'Explains the basics of google tag manager, including the integration with facebook and google products, the function of tags, triggers, and variables, and the process of setting up an account and container, emphasizing the necessity of the tag manager code on the website for proper functionality.', 'duration': 353.921, 'highlights': ['The necessity of the Tag Manager code on the website for proper functionality, as none of the tags added to the container will work without it.', 'The integration of Google Tag Manager with Facebook and Google products, simplifying the process of adding tracking codes and tags.', 'The function of tags, triggers, and variables, emphasizing how they work together to manage events and define when tags should be fired.', 'The process of setting up a Google Tag Manager account and container, including the options for website, app, or accelerated mobile page, and the exchange of Tag Manager code for adding tracking codes to the website.']}, {'end': 38624.575, 'start': 38298.708, 'title': 'Google tag manager setup', 'summary': 'Explains how to set up google tag manager, create the first tag for google analytics, and publish it, ensuring tracking page views on any website page.', 'duration': 325.867, 'highlights': ['The chapter explains how to set up Google Tag Manager', 'Creating the first tag for Google Analytics is recommended', 'Setting up a variable for the tracking id in Google Analytics', 'Publishing the tag after setting up the variable and trigger']}, {'end': 39018.858, 'start': 38624.575, 'title': 'Google tag assistant and tag manager', 'summary': 'Introduces google tag assistant as an extension that works with chrome to confirm if google tag manager and google analytics are firing properly, and explains the preview mode for verifying tag firing, with the benefits of unlimited tags and versioning in tag manager.', 'duration': 394.283, 'highlights': ['Google Tag Assistant is an extension that works with Chrome to confirm if Google Tag Manager and Google Analytics are firing properly.', 'The preview mode in Tag Manager enables users to verify if tags are firing properly before submitting and publishing them, with the benefit of unlimited tags and versioning.', 'Tag Manager allows for the addition of an unlimited number of tags, covering a wide range of tracking needs, including event tracking, Facebook, and non-Google products.']}], 'duration': 2184.836, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/nU-IIXBWlS4/pics/nU-IIXBWlS436834022.jpg', 'highlights': ['GTM enables tracking of various user interactions on a website, allowing for efficient and timely implementation of tracking updates without developer intervention.', 'GTM facilitates the placement of script tags in a container, providing a centralized approach for tracking and managing various user interactions and events on a website.', 'Real-time tracking implementation is crucial for marketers to promptly launch campaigns and track user interactions, ensuring timely tracking updates for specific campaign requirements.', 'Google Tag Manager allows you to track all the interactivity on your website and bypass web developers, providing a faster way to update tags.', "The tool enables the deployment of numerous tracking tags such as Google Analytics, Facebook's pixel tracking, and Google Ads, providing an organized and efficient method for managing tracking codes.", 'It offers versioning control, allowing users to roll back to a previous version if a newly added tag causes issues, providing a sense of control and peace of mind.', 'Google Tag Manager is free to use with no limit on the number of tracking codes.', 'High security with different levels of permissions in Google Tag Manager.', 'The necessity of the Tag Manager code on the website for proper functionality, as none of the tags added to the container will work without it.', 'The integration of Google Tag Manager with Facebook and Google products, simplifying the process of adding tracking codes and tags.', 'The process of setting up a Google Tag Manager account and container, including the options for website, app, or accelerated mobile page, and the exchange of Tag Manager code for adding tracking codes to the website.', 'Google Tag Assistant is an extension that works with Chrome to confirm if Google Tag Manager and Google Analytics are firing properly.', 'The preview mode in Tag Manager enables users to verify if tags are firing properly before submitting and publishing them, with the benefit of unlimited tags and versioning.', 'Tag Manager allows for the addition of an unlimited number of tags, covering a wide range of tracking needs, including event tracking, Facebook, and non-Google products.']}], 'highlights': ['Digital marketing has become more popular than traditional marketing, with a rapid evolution and significant increase in internet usage.', 'Real-time reporting, instant results, and cost efficiency are highlighted as major advantages of digital marketing.', 'The ability to target specific audiences, control budget allocation, and utilize various media types and platforms for promotion is emphasized as a significant advantage of digital marketing.', 'SEO is a key digital marketing channel, enabling businesses to increase the quantity and quality of organic traffic from search engines.', 'SEM allows bidding on keywords to appear at the top of search results, providing visibility and traffic for keywords a website is not found for.', 'Email marketing enables personalized and segmented audience targeting, offering an effective way to capture leads and convert them to customers.', 'Affiliate marketing leverages third-party affiliates to promote products or services and pays commissions based on sales.', 'Content marketing involves creating diverse content tailored to different platforms, aiming to engage and attract audiences through relevant and valuable content.', 'Mobile marketing focuses on reaching target audiences through mobile devices, utilizing strategies like messaging, email, and app installations for product or service promotion.', 'The chapter emphasizes the different stages of the customer lifecycle, particularly the awareness and consideration stages, stressing the importance of addressing essential questions and leveraging digital marketing channels for targeted content delivery and promotion.', 'Google Search Console facilitates tracking of follow and no follow links, website rankings, click-through rates, impressions, and keyword rankings for desktop, mobile, and cross locations, providing comprehensive data for SEO optimization.', 'Moz provides insights on domain authority, linking domains, and spam score, enabling identification and disavowal of poor backlinks, ultimately contributing to improved domain authority and SEO performance.', 'Mailchimp and Marketo are valuable email marketing tools, with Mailchimp being beginner-friendly and Marketo suitable for lead nurturing through drip campaigns, facilitating effective communication with prospects at various stages of the funnel.', 'MailChimp provides detailed reporting, including open rates, click rates, and geographic information.', "Utilizing Google's Keyword Planner to collect relevant keywords, determine their search volume, and competition, with an emphasis on not optimizing for just one keyword.", "The importance of utilizing the 'all in title' syntax to determine the exact competition for a keyword is emphasized, with an example showcasing the difference in search results and the significance of this analysis in identifying the competition for a specific keyword.", 'The interdependence of on-page and off-page SEO for effective website ranking', 'The importance of off-page SEO through link building to establish website recognition, relevancy, and credibility', 'The process of search engine indexing is explained, detailing how search engines use bots to crawl websites and gather information for their index', 'The use of schema for enhanced search engine visibility is emphasized, with specific examples of how schema can provide snippets of information to search engines for better understanding and presentation in search results', 'Including specific keywords in title tag enhances search visibility', 'Optimizing URLs involves minimizing subdirectories, ideally limiting to one to two.', 'The importance of bounce rate as an indication of user reception and rankings', 'Over 99.58% of featured pages with structured data rank in the top 10 of Google search results.', 'Choosing the right keywords aligned with user intent is essential for SEO', 'Google Tag Manager allows you to track all the interactivity on your website and bypass web developers, providing a faster way to update tags.']}