title
Facebook Ads Tutorial 2020 | How To Run Facebook Ads | Facebook Ads Manager 2020 | Simplilearn

description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=Facebook-Ads-Tutorial-mMvoA1k_qHA&utm_medium=DescriptionFF&utm_source=youtube 🔥Digital Marketing Masters Program (Discount Code - YTBE15): https://www.simplilearn.com/master-in-digital-marketing?utm_campaign=SCE-DmMasters&utm_medium=DescriptionFF&utm_source=youtube This Facebook ads tutorial will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign, and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. Below topics are explained in this Facebook ads tutorial: 1. What are Facebook ads (01:10) 2. Why advertise on Facebook (02:06) 3. What are the types of Facebook ads (06:26) 4. What are the steps to creating a Facebook ad (12:31) 5. The Do's and Don'ts of Facebook Advertising (55:44) Subscribe to our channel for more Digital Marketing Tutorials: https://www.youtube.com/user/Simplilearn?sub_confirmation=1 To get access to the slides, click here: https://www.slideshare.net/Simplilearn/facebook-ads-tutorial-2019-how-to-run-facebook-ads-facebook-ads-manager-2019-simplilearn/Simplilearn/facebook-ads-tutorial-2019-how-to-run-facebook-ads-facebook-ads-manager-2019-simplilearn 📚 For a more detailed understanding on Social Media Marketing, do visit: https://www.simplilearn.com/how-to-advertise-on-facebook-article?&utm_medium=Description&utm_source=youtube You will find in-depth content on Social Media Marketing. Browse further to discover similar resources on related topics, made available to you as a learning path. Enjoy top-quality learning for FREE. Watch more videos on Digital Marketing: https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI #facebookadvertising #facebookadsmanager #digitalmarketing #digitalmarketingcourse #digitalmarketingcourse #simplilearndmca #Simplilearndigitalmarketing #simplilearn ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Become eligible to be part of the Purdue University Alumni Association - Masterclasses delivered by Purdue faculty - Harvard Business Publishing Cases - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects - 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. - 35+ digital marketing tools - Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs) - Course aligned with Hootsuite and SE Ranking certification - Learn using Meta Business Coach Chatbot - Live classes delivered by Industry Experts along with self-paced content ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology 🔥 Enroll for FREE Social Media Course & Get your Completion Certificate: https://www.simplilearn.com/skillup-free-online-courses?utm_campaign=Skillup-SocialMedia&utm_medium=Comment&utm_source=youtube Learn more at: https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training?utm_campaign=Facebook-Ads-Tutorial-mMvoA1k_qHA&utm_medium=Tutorials&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

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{'title': 'Facebook Ads Tutorial 2020 | How To Run Facebook Ads | Facebook Ads Manager 2020 | Simplilearn', 'heatmap': [{'end': 1987.769, 'start': 1910.208, 'weight': 1}, {'end': 2320.055, 'start': 2127.29, 'weight': 0.769}], 'summary': 'The tutorial covers the significance of facebook advertising, including its revenue generation of almost $4 billion and a user base of 2.27 billion. it also provides an overview of different types of facebook ads, their effectiveness in engaging users, and recent changes in data sharing on facebook. the chapter delves into creating facebook ads, covering auction and reach and frequency options, bidding strategies, and advertising objectives such as awareness, consideration, and conversion, emphasizing brand visibility and recognition.', 'chapters': [{'end': 372.864, 'segs': [{'end': 80.671, 'src': 'embed', 'start': 53.283, 'weight': 0, 'content': [{'end': 60.404, 'text': "so today we're going to talk about facebook ads tutorial, and i'm excited to teach this class.", 'start': 53.283, 'duration': 7.121}, {'end': 68.966, 'text': "my name is rob sanders, i'm with simply learn, and today we are going to talk about all the different ads that facebook has to offer.", 'start': 60.404, 'duration': 8.562}, {'end': 80.671, 'text': 'So, introduced back in 2007,, the Facebook ads platform has grown tremendously over the last few years almost $4 billion of revenue in one year.', 'start': 69.366, 'duration': 11.305}], 'summary': 'Facebook ads tutorial by rob sanders from simply learn covers various facebook ad types, generating almost $4 billion in revenue in one year.', 'duration': 27.388, 'max_score': 53.283, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA53283.jpg'}, {'end': 224.266, 'src': 'embed', 'start': 176.18, 'weight': 1, 'content': [{'end': 181.304, 'text': 'Facebook also enables you, the advertiser, to find the perfect audience.', 'start': 176.18, 'duration': 5.124}, {'end': 183.705, 'text': "And so that's the great combination.", 'start': 181.704, 'duration': 2.001}, {'end': 186.968, 'text': 'A lot of people on Facebook and targeted audience.', 'start': 183.765, 'duration': 3.203}, {'end': 199.958, 'text': "So it's a platform that allows you to put your product in front of people based on specific interest, specific demographics, specific location.", 'start': 187.288, 'duration': 12.67}, {'end': 205.825, 'text': "So you're really, really putting your product out in front of the right people at the right time.", 'start': 200.359, 'duration': 5.466}, {'end': 211.592, 'text': "And so the other positive and pro about Facebook is it's lesser spend, greater reach.", 'start': 206.126, 'duration': 5.466}, {'end': 219.881, 'text': 'And what do we mean by that? Well, traditionally, Facebook is a little bit cheaper than other online advertising models.', 'start': 211.612, 'duration': 8.269}, {'end': 224.266, 'text': 'It is definitely a lot cheaper than your traditional advertising models.', 'start': 219.921, 'duration': 4.345}], 'summary': 'Facebook offers targeted advertising with lesser spend and greater reach compared to traditional models.', 'duration': 48.086, 'max_score': 176.18, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA176180.jpg'}, {'end': 353.732, 'src': 'embed', 'start': 308.375, 'weight': 4, 'content': [{'end': 317.098, 'text': 'you can certainly reach out to them again, just like your traditional retargeting options on, say, Google or some other advertising platform.', 'start': 308.375, 'duration': 8.723}, {'end': 318.319, 'text': 'Facebook works the same way.', 'start': 317.158, 'duration': 1.161}, {'end': 326.569, 'text': "We want to be able to reach out to people who aren't fully committed at the point in time, but we can reach out to them at another point in time.", 'start': 318.679, 'duration': 7.89}, {'end': 330.153, 'text': "And so Facebook's advertising platform allows us to do that.", 'start': 326.849, 'duration': 3.304}, {'end': 335.159, 'text': "So it's a great feature that we could take advantage of that we'll talk about more throughout this session.", 'start': 330.213, 'duration': 4.946}, {'end': 338.601, 'text': 'And then it helps increase revenue, sales and leads.', 'start': 335.439, 'duration': 3.162}, {'end': 342.264, 'text': "And that's primarily what most advertisers are after.", 'start': 338.661, 'duration': 3.603}, {'end': 345.786, 'text': 'You know, more revenue, more sales, more leads.', 'start': 342.424, 'duration': 3.362}, {'end': 353.732, 'text': 'So Facebook allows us to educate our audience, again, a targeted audience about a specific product we have to offer.', 'start': 346.287, 'duration': 7.445}], 'summary': "Facebook's advertising platform helps reach non-committed audience, increasing revenue, sales, and leads.", 'duration': 45.357, 'max_score': 308.375, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA308375.jpg'}], 'start': 2.816, 'title': 'Facebook advertising benefits', 'summary': 'Covers the significance of facebook advertising, including its revenue generation of almost $4 billion, the advantages such as a user base of 2.27 billion, targeted audience reach, and cost-effectiveness compared to traditional models.', 'chapters': [{'end': 80.671, 'start': 2.816, 'title': 'Facebook ads tutorial', 'summary': 'Discusses the significance of powerful advertising on the internet, particularly through facebook, which has generated almost $4 billion in revenue in one year, and the speaker, rob sanders from simply learn, is excited to teach the class about the different ads that facebook has to offer.', 'duration': 77.855, 'highlights': ['The Facebook ads platform has generated almost $4 billion of revenue in one year, showcasing its significant growth in the last few years.', 'The speaker, Rob Sanders from Simply Learn, is enthusiastic about teaching the class about the different ads that Facebook offers.', 'Powerful advertising on the internet, particularly through Facebook, is emphasized as the best way to prove the superiority of a product over others.']}, {'end': 372.864, 'start': 80.851, 'title': 'Benefits of advertising on facebook', 'summary': "Explains the advantages of advertising on facebook, citing reasons such as the platform's large user base of 2.27 billion in the third quarter of 2018, the ability to reach targeted audiences, and the cost-effectiveness compared to traditional advertising models.", 'duration': 292.013, 'highlights': ["Facebook's large user base of 2.27 billion in the third quarter of 2018 provides a substantial potential audience for advertisers. The size of the user base on Facebook is quantified, indicating the platform's extensive reach.", "Facebook's advertising platform allows advertisers to target specific audiences based on interests, demographics, and location, ensuring that products are showcased to the right people at the right time. The specificity and customization of targeting options on Facebook are highlighted, emphasizing the platform's effectiveness in reaching the intended audience.", 'Facebook offers a cost-effective advertising option, with lower costs compared to traditional advertising models, leading to a good return on investment for advertisers. The cost-effectiveness of advertising on Facebook is emphasized, indicating the potential for a high return on investment compared to other advertising platforms.', "The ability to utilize retargeting on Facebook allows advertisers to reach out to individuals who have previously expressed interest in their products or services, potentially increasing conversion rates. The feature of retargeting is highlighted, showcasing Facebook's capability to re-engage potential customers who have shown prior interest in the advertised products or services.", "Facebook's advertising platform facilitates the increase of revenue, sales, and leads, catering to the primary objectives of most advertisers. The capacity of Facebook's advertising platform to contribute to revenue growth, sales, and lead generation is emphasized, aligning with the primary goals of advertisers."]}], 'duration': 370.048, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA2816.jpg', 'highlights': ["Facebook's advertising platform has generated almost $4 billion of revenue in one year, showcasing significant growth.", "Facebook's large user base of 2.27 billion provides a substantial potential audience for advertisers.", "Facebook's advertising platform allows advertisers to target specific audiences based on interests, demographics, and location.", 'Facebook offers a cost-effective advertising option, with lower costs compared to traditional advertising models.', 'The ability to utilize retargeting on Facebook allows advertisers to reach out to individuals who have previously expressed interest in their products or services.', "Facebook's advertising platform facilitates the increase of revenue, sales, and leads, catering to the primary objectives of most advertisers."]}, {'end': 827.05, 'segs': [{'end': 471.093, 'src': 'embed', 'start': 442.239, 'weight': 2, 'content': [{'end': 444.16, 'text': "So that's what a single image ad looks like.", 'start': 442.239, 'duration': 1.921}, {'end': 448.061, 'text': "It's simply just one single image with some description.", 'start': 444.34, 'duration': 3.721}, {'end': 453.422, 'text': "And the great thing about this single image, if you haven't noticed, is the pixels are pretty large.", 'start': 448.541, 'duration': 4.881}, {'end': 455.242, 'text': "It's 1200 by 628.", 'start': 453.482, 'duration': 1.76}, {'end': 456.943, 'text': 'So it kind of stands out a little bit.', 'start': 455.242, 'duration': 1.701}, {'end': 458.943, 'text': "It's not your traditional thumbnail.", 'start': 457.023, 'duration': 1.92}, {'end': 461.544, 'text': 'It really pops when you look at the newsfeed.', 'start': 459.183, 'duration': 2.361}, {'end': 466.769, 'text': 'So again, if I go back to my newsfeed here, you can see it just really stands out within the newsfeed.', 'start': 461.744, 'duration': 5.025}, {'end': 468.13, 'text': "So I can't miss it.", 'start': 467.089, 'duration': 1.041}, {'end': 471.093, 'text': "If I'm a targeted part of their targeted audience.", 'start': 468.49, 'duration': 2.603}], 'summary': 'A single image ad with large 1200x628 pixels stands out in the newsfeed, making it more noticeable to the targeted audience.', 'duration': 28.854, 'max_score': 442.239, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA442239.jpg'}, {'end': 513.385, 'src': 'embed', 'start': 486.152, 'weight': 1, 'content': [{'end': 494.18, 'text': 'Okay, in addition to the single image ads, Facebook also has multi-product ads, or also known as carousel ads.', 'start': 486.152, 'duration': 8.028}, {'end': 499.405, 'text': 'And so what the carousel ads do is allow you in carousel form,', 'start': 494.52, 'duration': 4.885}, {'end': 505.09, 'text': 'allow you to rotate different ads with different messaging and different call to action.', 'start': 499.405, 'duration': 5.685}, {'end': 513.385, 'text': "And so here you could see simply learn has a example of a carousel ad where they're showcasing their different courses.", 'start': 505.362, 'duration': 8.023}], 'summary': 'Facebook offers carousel ads, allowing rotation of different ads with various messaging and call to action.', 'duration': 27.233, 'max_score': 486.152, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA486152.jpg'}, {'end': 592.449, 'src': 'embed', 'start': 563.282, 'weight': 0, 'content': [{'end': 567.446, 'text': 'and so the one thing about video is it is interactive.', 'start': 563.282, 'duration': 4.164}, {'end': 576.458, 'text': 'most people engage with video and they tend to get about 10 to 30 percent more views than other forms of ads.', 'start': 567.446, 'duration': 9.012}, {'end': 582.747, 'text': 'so the video ads are really a popular way for you as an advertiser to put your brand or product out there.', 'start': 576.458, 'duration': 6.289}, {'end': 592.449, 'text': 'so you can put your brand and product out there in not just a few seconds, but, you know, really tell a nice, complete story to get the engagement,', 'start': 583.047, 'duration': 9.402}], 'summary': 'Video ads get 10-30% more views than other ads, making them a popular and engaging choice for advertisers.', 'duration': 29.167, 'max_score': 563.282, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA563282.jpg'}, {'end': 656.73, 'src': 'embed', 'start': 606.733, 'weight': 3, 'content': [{'end': 611.594, 'text': 'So Facebook also allows us to advertise something called lead ads.', 'start': 606.733, 'duration': 4.861}, {'end': 615.975, 'text': 'And what lead ads allow us to do is obtain user details.', 'start': 612.374, 'duration': 3.601}, {'end': 623.877, 'text': "OK, so we can acquire or get an email address or phone number from somebody who's interested in our product or service.", 'start': 616.476, 'duration': 7.401}, {'end': 626.578, 'text': "And that person doesn't even have to leave Facebook.", 'start': 624.378, 'duration': 2.2}, {'end': 630.759, 'text': 'So if you look here in the example here, we have the ad.', 'start': 626.838, 'duration': 3.921}, {'end': 633.74, 'text': 'Somebody clicks on sign up and they get this form submission.', 'start': 630.999, 'duration': 2.741}, {'end': 642.604, 'text': 'And the great thing about the lead ad is that it can sync up with any CRM or most of your popular CRMs.', 'start': 634.08, 'duration': 8.524}, {'end': 648.846, 'text': 'I should say, for example, Salesforce is a good example of a CRM where somebody fills that out.', 'start': 642.664, 'duration': 6.182}, {'end': 650.807, 'text': 'The information goes directly to Salesforce.', 'start': 648.926, 'duration': 1.881}, {'end': 656.73, 'text': "And so lead ads are really good if you're trying to generate leads for your business.", 'start': 651.067, 'duration': 5.663}], 'summary': "Facebook's lead ads can capture user details like email or phone number without leaving the platform, syncing with popular crms like salesforce.", 'duration': 49.997, 'max_score': 606.733, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA606733.jpg'}, {'end': 728.279, 'src': 'embed', 'start': 701.976, 'weight': 4, 'content': [{'end': 710.242, 'text': "So what's interesting is you can really gauge a person's interest by throwing different products or images out there.", 'start': 701.976, 'duration': 8.266}, {'end': 715.126, 'text': "You know, you can really immerse a user's experience here by showing different images.", 'start': 710.362, 'duration': 4.764}, {'end': 719.49, 'text': 'And then the last type of ad on Facebook is called the collection ad.', 'start': 715.547, 'duration': 3.943}, {'end': 728.279, 'text': 'and so these ads combine basically your video, your slideshow or your product images taken from your product catalog.', 'start': 719.85, 'duration': 8.429}], 'summary': 'Facebook ads can gauge interest with different products, images, and collection ads.', 'duration': 26.303, 'max_score': 701.976, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA701976.jpg'}, {'end': 785.92, 'src': 'embed', 'start': 756.004, 'weight': 6, 'content': [{'end': 763.83, 'text': "let's talk about some of the important changes that have happened on Facebook recently in light of data sharing.", 'start': 756.004, 'duration': 7.826}, {'end': 771.296, 'text': "So really what Facebook's done is they've made an important change on how user data is being used for advertising.", 'start': 763.93, 'duration': 7.366}, {'end': 777.658, 'text': "And so what Facebook's done is they removed something called a partner category.", 'start': 771.596, 'duration': 6.062}, {'end': 785.92, 'text': 'And that was an ad targeting program, which the targeting option was based on data provided by a third party partner.', 'start': 777.938, 'duration': 7.982}], 'summary': 'Facebook removed ad targeting program based on third-party data.', 'duration': 29.916, 'max_score': 756.004, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA756004.jpg'}], 'start': 372.864, 'title': 'Facebook advertising options', 'summary': 'Provides an overview of different types of facebook ads and their effectiveness in engaging users, with a focus on video ads driving 30% more views. it also covers lead ads, slideshow ads, and collection ads, along with recent changes in data sharing on facebook.', 'chapters': [{'end': 606.373, 'start': 372.864, 'title': 'Facebook ads overview', 'summary': 'Provides an overview of different types of facebook ads, including single image ads, carousel ads, and video ads, explaining their features and advantages in targeting and engaging users, with a focus on the effectiveness of video ads in driving engagement and interaction, with up to 30% more views than other ad formats.', 'duration': 233.509, 'highlights': ['Video Ads Engagement Video ads tend to get about 10 to 30 percent more views than other forms of ads, making them a popular way to engage users and promote brands or products effectively.', 'Carousel Ads for Multiple Products Carousel ads allow showcasing different products or services with different messaging and call to action, providing an effective option for businesses with multiple offerings.', 'Single Image Ads Targeting Single image ads with large pixels (1200 by 628) stand out in the newsfeed, making them hard to miss for the targeted audience, and are popular for targeting specific demographics and engaging users associated with the brand or product.']}, {'end': 827.05, 'start': 606.733, 'title': 'Facebook advertising options', 'summary': 'Covers facebook advertising options including lead ads for obtaining user details like email address or phone number, slideshow ads for showcasing different products with a strong call to action, and collection ads for advertising multiple products at once. it also discusses recent changes on facebook regarding data sharing and user information acquisition.', 'duration': 220.317, 'highlights': ['Lead ads allow obtaining user details like email address or phone number without users leaving Facebook, making it easier to generate leads for business.', "Slideshow ads rotate different imagery with a strong call to action, allowing advertisers to gauge user interest and immerse user's experience.", 'Collection ads combine video, slideshow, or product images from the product catalog, making it a great option for advertisers who want to advertise several products at once.', 'Facebook recently removed the partner category program, making it the only way to gain user information is if they provide that voluntarily or by capturing the data directly.', 'Lead ads can sync with popular CRMs like Salesforce, enabling the information to go directly to the CRM, making it easier for businesses to manage leads.']}], 'duration': 454.186, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA372864.jpg', 'highlights': ['Video ads drive 10-30% more views, engaging users effectively.', 'Carousel ads showcase multiple products with different messaging.', 'Single image ads with large pixels stand out in the newsfeed.', 'Lead ads capture user details without leaving Facebook, generating leads.', 'Slideshow ads gauge user interest and enhance user experience.', 'Collection ads combine video, slideshow, or product images.', 'Facebook removed the partner category program for user information.', 'Lead ads sync with popular CRMs like Salesforce for lead management.']}, {'end': 1178.166, 'segs': [{'end': 917.087, 'src': 'embed', 'start': 872.224, 'weight': 1, 'content': [{'end': 880.808, 'text': 'And so this is where you can decide how you want to spend your money to achieve your goals by choosing an appropriate bid strategy for the auction.', 'start': 872.224, 'duration': 8.584}, {'end': 884.43, 'text': "So in the auction, you're competing with other advertisers.", 'start': 881.088, 'duration': 3.342}, {'end': 887.171, 'text': 'Another option is you could do reach and frequency.', 'start': 884.93, 'duration': 2.241}, {'end': 894.774, 'text': "And so with reach and frequency, you'll be able to advertise to your brand's audience with a fixed cost.", 'start': 887.351, 'duration': 7.423}, {'end': 903.097, 'text': 'So reach and frequency allows you as the advertiser to better predict the delivery cost and reach of your branding campaigns.', 'start': 894.814, 'duration': 8.283}, {'end': 905.899, 'text': 'so, with auction, you have more choice.', 'start': 903.337, 'duration': 2.562}, {'end': 910.522, 'text': 'you have flexibility of scalability, but not a lot of predictability.', 'start': 905.899, 'duration': 4.623}, {'end': 917.087, 'text': "okay, because again you're going into an auction and your auction is going to be competing against other advertisers.", 'start': 910.522, 'duration': 6.565}], 'summary': 'Choose bid strategy: auction for flexibility, reach and frequency for predictability.', 'duration': 44.863, 'max_score': 872.224, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA872224.jpg'}, {'end': 968.4, 'src': 'embed', 'start': 940.563, 'weight': 2, 'content': [{'end': 949.189, 'text': "With reach and frequency, you'll be able to plan and set up your campaigns and actually set it up,", 'start': 940.563, 'duration': 8.626}, {'end': 955.553, 'text': "so it's more predictable on how the delivery is going to be done with reach and frequency.", 'start': 949.189, 'duration': 6.364}, {'end': 961.597, 'text': 'So more predictability with reach and frequency because you could set everything up in your campaign.', 'start': 955.853, 'duration': 5.744}, {'end': 968.4, 'text': "Okay So again, with the reach and frequency, you'll be able to advertise with a fixed cost auction.", 'start': 962.017, 'duration': 6.383}], 'summary': 'Reach and frequency provide predictability for campaign delivery and enable fixed cost advertising auction.', 'duration': 27.837, 'max_score': 940.563, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA940563.jpg'}, {'end': 1017.412, 'src': 'embed', 'start': 991.772, 'weight': 3, 'content': [{'end': 997.036, 'text': 'Is it to drive consideration or is it to drive a conversion?', 'start': 991.772, 'duration': 5.264}, {'end': 1002.261, 'text': 'So these are the three objectives available to you for your advertising.', 'start': 997.297, 'duration': 4.964}, {'end': 1004.342, 'text': 'You want to choose one of those objectives.', 'start': 1002.301, 'duration': 2.041}, {'end': 1008.366, 'text': "So let's take a look at each of these objectives available to you.", 'start': 1004.523, 'duration': 3.843}, {'end': 1010.207, 'text': "Okay, so let's start out with awareness.", 'start': 1008.706, 'duration': 1.501}, {'end': 1017.412, 'text': 'So awareness can help with creating an interest for your product or your service.', 'start': 1010.647, 'duration': 6.765}], 'summary': 'Understanding the three advertising objectives: consideration, conversion, and awareness, which create interest in products or services.', 'duration': 25.64, 'max_score': 991.772, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA991772.jpg'}, {'end': 1117.418, 'src': 'embed', 'start': 1084.302, 'weight': 0, 'content': [{'end': 1086.104, 'text': 'OK, so we look at brand awareness.', 'start': 1084.302, 'duration': 1.802}, {'end': 1093.153, 'text': "Really, what we're trying to do is we're trying to increase awareness about our brand or the product in our brand.", 'start': 1086.184, 'duration': 6.969}, {'end': 1101.341, 'text': "so these types of objectives i mean meaning awareness don't really emphasize interaction.", 'start': 1093.553, 'duration': 7.788}, {'end': 1108.869, 'text': "okay, you're not really trying to get somebody to purchase or, or buy something or opt into a newsletter.", 'start': 1101.341, 'duration': 7.528}, {'end': 1117.418, 'text': 'really, your goal as an advertiser with brand awareness is to Get your product out there, so people are aware that it exists.', 'start': 1108.869, 'duration': 8.549}], 'summary': 'Increase brand awareness to make product known to wider audience.', 'duration': 33.116, 'max_score': 1084.302, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA1084302.jpg'}, {'end': 1161.935, 'src': 'embed', 'start': 1132.971, 'weight': 4, 'content': [{'end': 1136.074, 'text': 'And really the aim is to create high brand recall.', 'start': 1132.971, 'duration': 3.103}, {'end': 1140.237, 'text': 'amongst users rather than focusing on generating revenue.', 'start': 1136.714, 'duration': 3.523}, {'end': 1151.587, 'text': 'So when we say high brand, recall what we mean is hey, if your brand is out there and you are really pushing it out there amongst a large,', 'start': 1140.297, 'duration': 11.29}, {'end': 1158.233, 'text': "targeted demographic audience, then the next time that audience sees your brand, they're going to be able to associate with it.", 'start': 1151.587, 'duration': 6.646}, {'end': 1161.935, 'text': "It's not going to be foreign to them or the first time they've ever seen it.", 'start': 1158.493, 'duration': 3.442}], 'summary': 'Aiming for high brand recall among a targeted demographic audience.', 'duration': 28.964, 'max_score': 1132.971, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA1132971.jpg'}], 'start': 827.05, 'title': 'Facebook ad campaign strategies and advertisement objectives', 'summary': 'Delves into creating facebook ads, covering auction and reach and frequency options, bidding strategies, cost predictability, and scalability. it also explores advertising objectives such as awareness, consideration, and conversion, emphasizing brand visibility and recognition.', 'chapters': [{'end': 968.4, 'start': 827.05, 'title': 'Facebook ad campaign strategies', 'summary': 'Explains the process of creating a facebook ad, including the options of auction and reach and frequency, providing insights into bidding strategies, cost predictability, and advertising scalability.', 'duration': 141.35, 'highlights': ['Facebook ad campaign offers two options: auction and reach and frequency, providing flexibility and predictability for advertisers.', 'In the auction, advertisers compete with others, offering flexibility of scalability but not much predictability in pricing.', 'With reach and frequency, advertisers can better predict delivery cost and reach of branding campaigns, offering more predictability in cost and delivery.']}, {'end': 1178.166, 'start': 968.76, 'title': 'Advertisement objectives and types', 'summary': 'Discusses the three advertising objectives: awareness, consideration, and conversion, highlighting the differences and goals of each, with a focus on brand awareness and recall to increase product visibility and recognition among the audience.', 'duration': 209.406, 'highlights': ['The chapter discusses the three advertising objectives: awareness, consideration, and conversion. The speaker introduces the three objectives available for advertising: awareness, consideration, and conversion, providing a clear framework for understanding the different goals of each objective.', 'The focus is on brand awareness and recall to increase product visibility and recognition among the audience. The chapter emphasizes the goal of brand awareness to increase product visibility and recognition among the audience, aiming to create high brand recall and association among the targeted demographic audience.', 'Brand awareness aims to create high brand recall among users rather than focusing on generating revenue. The objective of brand awareness is highlighted as creating high brand recall among users, prioritizing product visibility and recognition over immediate revenue generation.']}], 'duration': 351.116, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA827050.jpg', 'highlights': ['The chapter emphasizes brand visibility and recognition through advertising objectives.', 'The chapter explores auction and reach and frequency options for Facebook ads.', 'Advertisers can better predict delivery cost and reach with reach and frequency option.', 'The chapter discusses the three advertising objectives: awareness, consideration, and conversion.', 'Brand awareness aims to create high brand recall among users rather than focusing on generating revenue.', 'The auction offers flexibility of scalability but not much predictability in pricing.']}, {'end': 1588.477, 'segs': [{'end': 1211.228, 'src': 'embed', 'start': 1178.206, 'weight': 1, 'content': [{'end': 1181.628, 'text': 'It needs to create that recall for your audience.', 'start': 1178.206, 'duration': 3.422}, {'end': 1184.51, 'text': "Okay, so let's take a look now at reach.", 'start': 1181.988, 'duration': 2.522}, {'end': 1193.276, 'text': 'So with reach, reach ensures that our advertisement is seen by the maximum number of people within our target audience and budget.', 'start': 1184.91, 'duration': 8.366}, {'end': 1200.38, 'text': "So with reach, we're really trying to reach or get our ad out there to as many people as possible,", 'start': 1193.456, 'duration': 6.924}, {'end': 1204.043, 'text': "given who we're trying to target and given the amount of money we have to spend.", 'start': 1200.38, 'duration': 3.663}, {'end': 1211.228, 'text': 'So it helps to target a smaller audience to visit your website, watch your video, or even convert on your website.', 'start': 1204.383, 'duration': 6.845}], 'summary': 'Maximize ad visibility to target audience within budget for website visits and conversions.', 'duration': 33.022, 'max_score': 1178.206, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA1178206.jpg'}, {'end': 1252.614, 'src': 'embed', 'start': 1223.758, 'weight': 0, 'content': [{'end': 1228.783, 'text': 'With consideration, we have people who are willing to take that next step.', 'start': 1223.758, 'duration': 5.025}, {'end': 1236.41, 'text': "Okay, so if we're targeting a specific demographic and we're looking at consideration, we really want them to do something.", 'start': 1229.143, 'duration': 7.267}, {'end': 1237.29, 'text': 'with our ad.', 'start': 1236.71, 'duration': 0.58}, {'end': 1240.771, 'text': "We don't want them just recall it or see it for the first time.", 'start': 1237.31, 'duration': 3.461}, {'end': 1242.932, 'text': 'We want them to take that next step.', 'start': 1241.111, 'duration': 1.821}, {'end': 1245.612, 'text': 'And so with consideration, we have traffic.', 'start': 1243.292, 'duration': 2.32}, {'end': 1252.614, 'text': 'So if we have an ad, you know, the least we want somebody to do who seen our brand before is at least click on our ad.', 'start': 1245.672, 'duration': 6.942}], 'summary': 'Target specific demographic for ad engagement, aim for action, such as clicking on ad.', 'duration': 28.856, 'max_score': 1223.758, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA1223758.jpg'}, {'end': 1333.481, 'src': 'embed', 'start': 1287.723, 'weight': 2, 'content': [{'end': 1295.871, 'text': 'the next baby step is clicking on the ad, going to your site and further educating themselves about your particular product or service.', 'start': 1287.723, 'duration': 8.148}, {'end': 1302.898, 'text': 'So Facebook shows these advertisements to people within your target audience based on their past behavior.', 'start': 1296.211, 'duration': 6.687}, {'end': 1305.221, 'text': "So that's a great thing about Facebook.", 'start': 1303.279, 'duration': 1.942}, {'end': 1308.665, 'text': 'You can really, really get targeted here with your audience.', 'start': 1305.681, 'duration': 2.984}, {'end': 1310.747, 'text': 'Okay, so engagement.', 'start': 1309.145, 'duration': 1.602}, {'end': 1313.389, 'text': "So we're talking about traffic, we're going to talk about engagement.", 'start': 1310.807, 'duration': 2.582}, {'end': 1319.354, 'text': 'So these types of ads are useful when we want users to engage more with our ad.', 'start': 1313.489, 'duration': 5.865}, {'end': 1328.08, 'text': 'For example, we can, you know, really have an advertisement or post that will allow people to like it.', 'start': 1319.694, 'duration': 8.386}, {'end': 1331.6, 'text': 'they can respond or even take advantage of an offer.', 'start': 1328.08, 'duration': 3.52}, {'end': 1333.481, 'text': "So that's what we mean by engagement.", 'start': 1331.9, 'duration': 1.581}], 'summary': 'Facebook ads allow targeted audience engagement for increased traffic and user interaction.', 'duration': 45.758, 'max_score': 1287.723, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA1287723.jpg'}], 'start': 1178.206, 'title': 'Facebook ad effectiveness', 'summary': 'Discusses the significance of advertisement reach and consideration in targeting a wide audience and the various types of facebook ads, emphasizing the importance of engaging specific audiences for successful advertising campaigns.', 'chapters': [{'end': 1287.723, 'start': 1178.206, 'title': 'Advertisement reach and consideration', 'summary': 'Discusses the importance of advertisement reach and consideration in targeting maximum audience and encouraging them to take the next step, such as visiting the website or clicking on the ad.', 'duration': 109.517, 'highlights': ['Consideration involves encouraging the audience to take the next step, such as clicking on the ad or visiting the website, setting the stage for further engagement.', 'Reach ensures that advertisements are seen by the maximum number of people within the target audience and budget, aiming to reach as many people as possible given the allocated budget and target audience.', 'Advertisement reach targets a smaller audience to visit the website, watch the video, or convert, aiming to maximize the impact within the specified budget and audience.', 'Consideration includes activities such as listening to a podcast, reading an article, or being introduced to an app, setting the stage for further engagement and moving the audience down the funnel.']}, {'end': 1588.477, 'start': 1287.723, 'title': 'Facebook ads: engagement and conversion', 'summary': 'Discusses various types of facebook ads including engagement, app installs, video views, lead generation, and messaging, highlighting the importance of targeting specific audiences and promoting user engagement for successful advertising campaigns.', 'duration': 300.754, 'highlights': ["Facebook shows targeted ads based on past behavior, allowing for precise audience targeting. Facebook's targeted ads are based on past behavior, ensuring precise audience targeting for successful advertising campaigns.", 'Different types of ads such as engagement, app installs, video views, lead generation, and messaging provide various options for targeted advertising. The chapter discusses different types of ads like engagement, app installs, video views, lead generation, and messaging, providing various options for targeted advertising.', 'Lead ads can collect information from interested users, allowing for integration with third-party apps such as Salesforce for follow-up. Lead ads can collect information from interested users and integrate with third-party apps like Salesforce for effective follow-up and lead management.', 'Messaging ads aim to convert user interest to successful sales or conversions, targeting users more likely to respond through Facebook Messenger. Messaging ads aim to convert user interest into successful sales or conversions, targeting users more likely to respond through Facebook Messenger for effective communication and customer support.']}], 'duration': 410.271, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA1178206.jpg', 'highlights': ['Consideration involves encouraging the audience to take the next step, such as clicking on the ad or visiting the website, setting the stage for further engagement.', 'Reach ensures that advertisements are seen by the maximum number of people within the target audience and budget, aiming to reach as many people as possible given the allocated budget and target audience.', "Facebook shows targeted ads based on past behavior, allowing for precise audience targeting. Facebook's targeted ads are based on past behavior, ensuring precise audience targeting for successful advertising campaigns.", 'Different types of ads such as engagement, app installs, video views, lead generation, and messaging provide various options for targeted advertising. The chapter discusses different types of ads like engagement, app installs, video views, lead generation, and messaging, providing various options for targeted advertising.']}, {'end': 1922.853, 'segs': [{'end': 1613.003, 'src': 'embed', 'start': 1588.777, 'weight': 0, 'content': [{'end': 1597.409, 'text': "So this is kind of the capstone of consideration, because it takes into account one of Facebook's most popular features, which is Messenger,", 'start': 1588.777, 'duration': 8.632}, {'end': 1603.818, 'text': 'and allows you, as an advertiser, to use that feature to engage with your targeted audience directly.', 'start': 1597.409, 'duration': 6.409}, {'end': 1607.72, 'text': "let's turn our attention to the last objective, which is conversion.", 'start': 1604.198, 'duration': 3.522}, {'end': 1613.003, 'text': 'so under conversions we have conversions, product catalog sales and store visits.', 'start': 1607.72, 'duration': 5.283}], 'summary': 'Facebook messenger allows advertisers to engage with targeted audience for conversions, product catalog sales, and store visits.', 'duration': 24.226, 'max_score': 1588.777, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA1588777.jpg'}, {'end': 1684.412, 'src': 'embed', 'start': 1651.965, 'weight': 1, 'content': [{'end': 1661.627, 'text': 'So for product catalog sales, these could be ads to help promote your e-commerce store or other products in your store portfolio.', 'start': 1651.965, 'duration': 9.662}, {'end': 1666.589, 'text': 'So think of Amazon, think about all the products they have on their website.', 'start': 1662.148, 'duration': 4.441}, {'end': 1684.412, 'text': 'they are probably likely going to choose product catalog sales because it really will help really push traffic to the store and really get somebody to convert either for a particular product or get them to look at other product categories and buy something there.', 'start': 1667.469, 'duration': 16.943}], 'summary': "Product catalog sales ads can drive traffic to e-commerce stores and increase conversions, like amazon's approach.", 'duration': 32.447, 'max_score': 1651.965, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA1651965.jpg'}, {'end': 1725.681, 'src': 'embed', 'start': 1693.974, 'weight': 2, 'content': [{'end': 1695.755, 'text': 'and then we have store visits,', 'start': 1693.974, 'duration': 1.781}, {'end': 1705.222, 'text': "and so store visits really help direct traffic to your location and really helps deliver ads based on your user's current location.", 'start': 1695.755, 'duration': 9.467}, {'end': 1710.727, 'text': 'okay. so if we really want to get somebody to the store, if you have a brick and mortar store, for example,', 'start': 1705.222, 'duration': 5.505}, {'end': 1717.912, 'text': 'then you can use store visits as your objective under conversions to really drive traffic to that location.', 'start': 1710.727, 'duration': 7.185}, {'end': 1719.374, 'text': "So that's what store visits are.", 'start': 1718.092, 'duration': 1.282}, {'end': 1725.681, 'text': 'We really want people to, you know, take that next step, get to your store and check out your store and purchase.', 'start': 1719.394, 'duration': 6.287}], 'summary': 'Store visits drive traffic to brick-and-mortar stores for increased footfall and sales.', 'duration': 31.707, 'max_score': 1693.974, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA1693974.jpg'}, {'end': 1856.957, 'src': 'embed', 'start': 1828.619, 'weight': 3, 'content': [{'end': 1833.903, 'text': 'it could be a promotional offer, or it could be something as simple as changing the call to action.', 'start': 1828.619, 'duration': 5.284}, {'end': 1836.925, 'text': 'You know, a different color on the call to action.', 'start': 1834.203, 'duration': 2.722}, {'end': 1845.872, 'text': "It can be anything you want to test, as long as you're able to, you know, figure out what works and then apply what works,", 'start': 1836.965, 'duration': 8.907}, {'end': 1849.254, 'text': 'so you can continue to improve your advertising.', 'start': 1845.872, 'duration': 3.382}, {'end': 1852.175, 'text': "That's really the whole idea behind A-B testing.", 'start': 1849.494, 'duration': 2.681}, {'end': 1856.957, 'text': 'So it really is identifying an element you want to test.', 'start': 1852.575, 'duration': 4.382}], 'summary': 'A-b testing helps identify elements to test for improving advertising results.', 'duration': 28.338, 'max_score': 1828.619, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA1828619.jpg'}], 'start': 1588.777, 'title': 'Utilizing facebook messenger and ad objectives', 'summary': 'Discusses utilizing facebook messenger for targeted audience engagement, focusing on conversions, product catalog sales, and store visits, aiming to increase website signups, registrations, sales, and downloads, and also explores the use of facebook ad store visits objective and a-b testing for optimizing ad performance.', 'chapters': [{'end': 1693.214, 'start': 1588.777, 'title': 'Facebook messenger for targeted audience engagement', 'summary': 'Discusses how advertisers can utilize facebook messenger to engage with their targeted audience directly, focusing on the objectives of conversions, product catalog sales, and store visits, and aiming to increase website signups, registrations, sales, and downloads.', 'duration': 104.437, 'highlights': ["The chapter emphasizes using Messenger, Facebook's popular feature, to engage directly with the targeted audience, offering a valuable opportunity for advertisers.", 'The objectives of conversions, product catalog sales, and store visits are outlined, with a focus on driving actions such as website signups, registrations, sales, and downloads.', 'Product catalog sales are highlighted as an effective way to promote e-commerce stores and products, driving traffic and encouraging conversions.']}, {'end': 1922.853, 'start': 1693.974, 'title': 'Facebook ad objectives and a-b testing', 'summary': 'Discusses the use of facebook ad store visits objective to drive traffic to physical locations and the importance of a-b testing in optimizing ad performance, highlighting the ability to test different ad variables and measure against key metrics.', 'duration': 228.879, 'highlights': ["The store visits objective helps drive traffic to physical locations and deliver ads based on user's current location, benefiting brick and mortar stores.", 'A-B testing, available on Facebook and other advertising platforms, involves testing one variable against another to determine the best performing ad, with the ability to test elements like promotions, call to actions, colors, target audience, and measure against metrics like click through rate, cost per click, and conversion rate.', 'A-B testing allows advertisers to continuously improve their advertising by testing and applying what works, with the ability to test different promotions, call to actions, colors, target audience segments, and measure performance against metrics like click through rate, cost per click, and conversion rate.']}], 'duration': 334.076, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA1588777.jpg', 'highlights': ['Utilize Messenger for targeted audience engagement, driving website signups, registrations, sales, and downloads.', 'Leverage product catalog sales to promote e-commerce stores and products, driving traffic and encouraging conversions.', 'Utilize store visits objective to drive traffic to physical locations, benefiting brick and mortar stores.', 'Implement A-B testing to continuously improve advertising performance by testing and applying what works.']}, {'end': 2414.739, 'segs': [{'end': 1975.46, 'src': 'embed', 'start': 1945.182, 'weight': 0, 'content': [{'end': 1952.611, 'text': "So you're going to log into facebook.com slash ads manager and you're just going to click on the create new campaign button.", 'start': 1945.182, 'duration': 7.429}, {'end': 1955.795, 'text': "And when you do that, you're going to see a screen that looks just like this.", 'start': 1952.871, 'duration': 2.924}, {'end': 1958.456, 'text': "And you're going to go through a series of steps.", 'start': 1956.395, 'duration': 2.061}, {'end': 1963.737, 'text': 'So as we presented earlier, the first step is always choosing your objective.', 'start': 1958.796, 'duration': 4.941}, {'end': 1966.958, 'text': 'So we have awareness, consideration and conversion.', 'start': 1963.977, 'duration': 2.981}, {'end': 1975.46, 'text': 'So recall that awareness was getting your brand out there to people who never seen your brand or product or service before.', 'start': 1967.338, 'duration': 8.122}], 'summary': 'Using facebook ads manager, select objective: awareness, consideration, or conversion.', 'duration': 30.278, 'max_score': 1945.182, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA1945182.jpg'}, {'end': 2320.055, 'src': 'heatmap', 'start': 2127.29, 'weight': 0.769, 'content': [{'end': 2134.617, 'text': "okay. So these are people further down the funnel who you don't necessarily want to take a smaller action,", 'start': 2127.29, 'duration': 7.327}, {'end': 2139.702, 'text': 'like just share your Facebook post or provide their email address and name.', 'start': 2134.617, 'duration': 5.085}, {'end': 2141.724, 'text': 'So you want them to purchase.', 'start': 2140.443, 'duration': 1.281}, {'end': 2145.468, 'text': "So these are three marketing objectives you're going to choose from.", 'start': 2142.005, 'duration': 3.463}, {'end': 2150.712, 'text': "Okay, so we're just going to choose conversions for the sake of this example.", 'start': 2146.169, 'duration': 4.543}, {'end': 2156.997, 'text': 'And then when we go to choose conversions, remember, we can create a AB split test.', 'start': 2151.533, 'duration': 5.464}, {'end': 2163.141, 'text': "Okay, so that's a choice you should always choose because you always want to be testing something.", 'start': 2157.277, 'duration': 5.864}, {'end': 2170.346, 'text': "Okay, in this case, we might want to test the ad, we might want to test, say the call to action, because we're looking for conversions.", 'start': 2163.461, 'duration': 6.885}, {'end': 2174.649, 'text': 'So it could be as simple as having one ad with a buy more.', 'start': 2170.686, 'duration': 3.963}, {'end': 2178.171, 'text': 'and the other ad that says, hey, check out our website.', 'start': 2175.089, 'duration': 3.082}, {'end': 2183.475, 'text': 'So you have that option to A B split test, and then you have budget optimization,', 'start': 2178.432, 'duration': 5.043}, {'end': 2190.3, 'text': 'which basically allows you to set your budget evenly across your different ads, okay?', 'start': 2183.475, 'duration': 6.825}, {'end': 2198.306, 'text': "And so what Facebook's gonna do is basically make sure that the best performing ad is gonna be seen more often.", 'start': 2190.68, 'duration': 7.626}, {'end': 2200.247, 'text': "So that's budget optimization.", 'start': 2198.566, 'duration': 1.681}, {'end': 2209.475, 'text': "You're maximizing your budget towards an ad or ads that you want to be able to have more control over in terms of what's working and what's not working,", 'start': 2200.407, 'duration': 9.068}, {'end': 2212.097, 'text': 'versus not selecting this option.', 'start': 2209.475, 'duration': 2.622}, {'end': 2219.064, 'text': "your ads are just going to randomly show and there's not going to be any necessary control over how much spend each ad gets.", 'start': 2212.097, 'duration': 6.967}, {'end': 2220.885, 'text': "so that's the first step.", 'start': 2219.064, 'duration': 1.821}, {'end': 2221.986, 'text': 'in creating your campaign.', 'start': 2220.885, 'duration': 1.101}, {'end': 2225.349, 'text': "it's always choosing your objective, with a few options built in.", 'start': 2221.986, 'duration': 3.363}, {'end': 2231.293, 'text': 'so the next step in the process is ad set.', 'start': 2226.388, 'duration': 4.905}, {'end': 2235.197, 'text': 'okay, and as you can see here, before you even get to ad set,', 'start': 2231.293, 'duration': 3.904}, {'end': 2242.464, 'text': 'what facebook is prompting us to do is look at basically how the a b test is going to work.', 'start': 2235.197, 'duration': 7.267}, {'end': 2247.147, 'text': "so here They're explaining how an A-B split test works.", 'start': 2242.464, 'duration': 4.683}, {'end': 2257.432, 'text': 'So basically what an A-B split test does is serve up 50-50, the original versus a variation of the original.', 'start': 2248.247, 'duration': 9.185}, {'end': 2261.715, 'text': "So that's more or less how an A-B split test works.", 'start': 2258.513, 'duration': 3.202}, {'end': 2267.838, 'text': "And so Facebook is doing us some good by showing us this messaging, because that's what we chose.", 'start': 2262.155, 'duration': 5.683}, {'end': 2271.44, 'text': 'Now, notice we chose conversion as our objective.', 'start': 2268.278, 'duration': 3.162}, {'end': 2281.348, 'text': "Okay, so what we're going to be required to do is put a conversion pixel on our website so that Facebook can actually track conversions.", 'start': 2272, 'duration': 9.348}, {'end': 2284.791, 'text': 'And so what we want people to do is purchase.', 'start': 2281.708, 'duration': 3.083}, {'end': 2298.403, 'text': 'And so what we need to do then is add a Facebook pixel to our website so that Facebook can actually track how many people purchase from your campaign.', 'start': 2285.931, 'duration': 12.472}, {'end': 2300.224, 'text': 'So this is very important.', 'start': 2298.883, 'duration': 1.341}, {'end': 2306.77, 'text': "And so if you're driving traffic to your website and you want them to convert, then you need to make sure all the tracking is in place.", 'start': 2300.585, 'duration': 6.185}, {'end': 2312.393, 'text': 'so the next step in setting up your ads is setting up an offer.', 'start': 2307.711, 'duration': 4.682}, {'end': 2320.055, 'text': 'so if you have an offer that you want to provide, go ahead and select on, because the default is set to off.', 'start': 2312.393, 'duration': 7.662}], 'summary': 'Choose conversions as the marketing objective, a/b split test for ad, and set up conversion pixel for tracking.', 'duration': 192.765, 'max_score': 2127.29, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA2127290.jpg'}, {'end': 2257.432, 'src': 'embed', 'start': 2221.986, 'weight': 1, 'content': [{'end': 2225.349, 'text': "it's always choosing your objective, with a few options built in.", 'start': 2221.986, 'duration': 3.363}, {'end': 2231.293, 'text': 'so the next step in the process is ad set.', 'start': 2226.388, 'duration': 4.905}, {'end': 2235.197, 'text': 'okay, and as you can see here, before you even get to ad set,', 'start': 2231.293, 'duration': 3.904}, {'end': 2242.464, 'text': 'what facebook is prompting us to do is look at basically how the a b test is going to work.', 'start': 2235.197, 'duration': 7.267}, {'end': 2247.147, 'text': "so here They're explaining how an A-B split test works.", 'start': 2242.464, 'duration': 4.683}, {'end': 2257.432, 'text': 'So basically what an A-B split test does is serve up 50-50, the original versus a variation of the original.', 'start': 2248.247, 'duration': 9.185}], 'summary': 'Facebook prompts to set up a-b split test, serving 50-50 original vs. variation.', 'duration': 35.446, 'max_score': 2221.986, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA2221986.jpg'}, {'end': 2344.803, 'src': 'embed', 'start': 2320.055, 'weight': 2, 'content': [{'end': 2329.939, 'text': "okay, what you could do is you can associate it with your particular company page on Facebook, and then you're going to create your offer.", 'start': 2320.055, 'duration': 9.884}, {'end': 2332.699, 'text': "So I'm going to put my offer title.", 'start': 2330.519, 'duration': 2.18}, {'end': 2334.82, 'text': "I'm going to put a little bit more details in there.", 'start': 2332.719, 'duration': 2.101}, {'end': 2339.701, 'text': 'I can put an end date when the offer expires in a specific time.', 'start': 2335.14, 'duration': 4.561}, {'end': 2344.803, 'text': 'So based on what you put, this is what people is going to see with the ad.', 'start': 2340.081, 'duration': 4.722}], 'summary': "Create an offer on your company's facebook page with details and expiration date for ad visibility.", 'duration': 24.748, 'max_score': 2320.055, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA2320055.jpg'}], 'start': 1923.213, 'title': 'Facebook ads campaign setup', 'summary': "Covers the steps for creating a new campaign on facebook using facebook's ads manager, including choosing objectives like awareness, consideration, and conversion, and setting up an a-b split test to optimize budget and track conversions.", 'chapters': [{'end': 2414.739, 'start': 1923.213, 'title': 'Facebook ads campaign setup', 'summary': "Covers the steps for creating a new campaign on facebook using facebook's ads manager, including choosing objectives like awareness, consideration, and conversion, and setting up an a-b split test to optimize budget and track conversions.", 'duration': 491.526, 'highlights': ['Choosing objectives like awareness, consideration, and conversion The chapter explains the options of objectives for a Facebook ad campaign, including awareness, consideration, and conversion, each targeting different stages of the customer journey.', 'Setting up A-B split test to optimize budget and track conversions The process for setting up an A-B split test to test different ad variations and optimize budget allocation, as well as the importance of adding a Facebook pixel to track conversions, is outlined.', 'Creating and setting up an offer for the ad campaign Detailed instructions are given for creating and setting up an offer for the ad campaign, including associating it with a company page, adding details and redemption options, and hiding the share option if necessary.']}], 'duration': 491.526, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA1923213.jpg', 'highlights': ['Choosing objectives like awareness, consideration, and conversion The chapter explains the options of objectives for a Facebook ad campaign, including awareness, consideration, and conversion, each targeting different stages of the customer journey.', 'Setting up A-B split test to optimize budget and track conversions The process for setting up an A-B split test to test different ad variations and optimize budget allocation, as well as the importance of adding a Facebook pixel to track conversions, is outlined.', 'Creating and setting up an offer for the ad campaign Detailed instructions are given for creating and setting up an offer for the ad campaign, including associating it with a company page, adding details and redemption options, and hiding the share option if necessary.']}, {'end': 2889.481, 'segs': [{'end': 2460.182, 'src': 'embed', 'start': 2415.697, 'weight': 1, 'content': [{'end': 2424.242, 'text': 'My recommendation is you should always put out an offer to get people to, you know, again, your objective is to get people to convert.', 'start': 2415.697, 'duration': 8.545}, {'end': 2428.265, 'text': 'So an offer always helps incentivize conversions.', 'start': 2424.342, 'duration': 3.923}, {'end': 2433.168, 'text': "Okay, here we have our variable because we're testing, we're split testing.", 'start': 2428.285, 'duration': 4.883}, {'end': 2437.43, 'text': "Okay, so here we're choosing what we want to split test.", 'start': 2433.388, 'duration': 4.042}, {'end': 2445.455, 'text': "So if we choose creative, basically what we're doing is we're telling Facebook we want to test our creative.", 'start': 2437.45, 'duration': 8.005}, {'end': 2453.759, 'text': "our ad, and so now what we're going to do is we're going to select the audience, and so we could choose a custom audience, a look-alike or all.", 'start': 2445.695, 'duration': 8.064}, {'end': 2460.182, 'text': 'so here you can see we have a look-alike, and a look-alike, basically, is basically what facebook does.', 'start': 2453.759, 'duration': 6.423}], 'summary': 'Recommend offering incentives to boost conversions, utilize split testing for creative and audience selection.', 'duration': 44.485, 'max_score': 2415.697, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA2415697.jpg'}, {'end': 2663.242, 'src': 'embed', 'start': 2633.886, 'weight': 5, 'content': [{'end': 2635.787, 'text': 'in the form of connections, okay.', 'start': 2633.886, 'duration': 1.901}, {'end': 2638.748, 'text': "so when we're done, we could save the audience.", 'start': 2635.787, 'duration': 2.961}, {'end': 2640.649, 'text': "so i'm just going to name it.", 'start': 2638.748, 'duration': 1.901}, {'end': 2643.47, 'text': 'uh, english and spanish, click save.', 'start': 2640.649, 'duration': 2.821}, {'end': 2649.233, 'text': 'okay. now i have my audience saved, and the important thing here is that this audience is saved.', 'start': 2643.47, 'duration': 5.763}, {'end': 2658.557, 'text': "we can use it at a later date or, if we're setting up a new campaign, we can pull from the same audience under use a saved audience.", 'start': 2649.233, 'duration': 9.324}, {'end': 2663.242, 'text': "so if i just type in english, in spanish, you'll see my audience here.", 'start': 2659.537, 'duration': 3.705}], 'summary': 'Audience saved in english and spanish for future campaigns.', 'duration': 29.356, 'max_score': 2633.886, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA2633886.jpg'}, {'end': 2702.278, 'src': 'embed', 'start': 2679.961, 'weight': 3, 'content': [{'end': 2688.827, 'text': 'and so what Facebook does is they actually recommend you do an auto placement, and so Facebook will, based on your audience,', 'start': 2679.961, 'duration': 8.866}, {'end': 2696.373, 'text': 'show your ad in different spots or different placements throughout Facebook, based on the people.', 'start': 2688.827, 'duration': 7.546}, {'end': 2699.035, 'text': "you're trying to target the audience, okay.", 'start': 2696.373, 'duration': 2.662}, {'end': 2702.278, 'text': "so in this case we're targeting both spanish and english.", 'start': 2699.035, 'duration': 3.243}], 'summary': 'Facebook recommends auto placement, targeting both spanish and english audiences.', 'duration': 22.317, 'max_score': 2679.961, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA2679961.jpg'}, {'end': 2862.685, 'src': 'embed', 'start': 2818.277, 'weight': 0, 'content': [{'end': 2821.219, 'text': 'so remember, we chose conversions here.', 'start': 2818.277, 'duration': 2.942}, {'end': 2825.361, 'text': "so we're going to optimize our ads for conversions.", 'start': 2821.219, 'duration': 4.142}, {'end': 2839.067, 'text': "so what facebook's going to do is take into account each conversion that each ad is getting and they're going to show that ad that's getting more conversions more often than the ads that aren't getting as many conversions.", 'start': 2825.361, 'duration': 13.706}, {'end': 2848.093, 'text': "okay, so they're optimizing the ad delivery based on how many conversions each ad gets, and there's an option in here as well.", 'start': 2839.787, 'duration': 8.306}, {'end': 2850.895, 'text': 'so you can put a cost control in place.', 'start': 2848.093, 'duration': 2.802}, {'end': 2854.238, 'text': 'so you have an average cost per purchase.', 'start': 2850.895, 'duration': 3.343}, {'end': 2862.685, 'text': 'okay. so Facebook will aim to get the most purchases and spend your entire budget okay if you put in an average cost per purchase.', 'start': 2854.238, 'duration': 8.447}], 'summary': 'Facebook optimizes ad delivery based on conversions, with an option for cost control.', 'duration': 44.408, 'max_score': 2818.277, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA2818277.jpg'}], 'start': 2415.697, 'title': 'Facebook advertising', 'summary': 'Discusses facebook ad targeting, covering split testing and detailed targeting options, and also covers setting up a facebook ad campaign, including audience creation, placements selection, and ad delivery optimization.', 'chapters': [{'end': 2633.606, 'start': 2415.697, 'title': 'Facebook ad targeting', 'summary': 'Discusses the importance of offers in facebook ad conversion, the process of split testing, and detailed targeting options including lookalike audience, custom audience, location, age, gender, language, interests, and connections, to optimize ad performance.', 'duration': 217.909, 'highlights': ['The importance of offers in incentivizing conversions is emphasized, highlighting the role of offers in driving ad performance. The effectiveness of offers in driving ad conversions can be quantified through A/B testing.', 'The process of split testing and its significance in optimizing Facebook ad performance is explained. The impact of split testing on ad performance can be measured through comparative analysis of ad variations.', 'Detailed targeting options such as lookalike audience, custom audience, location, age, gender, language, interests, and connections are described, emphasizing the importance of precise audience targeting for ad optimization. The effectiveness of precise audience targeting can be measured through ad engagement and conversion metrics.']}, {'end': 2889.481, 'start': 2633.886, 'title': 'Facebook ad campaign setup', 'summary': 'Covers setting up a facebook ad campaign, including creating and saving an audience, selecting placements, and optimizing ad delivery for conversions, with recommendations for automatic placement and cost control options available.', 'duration': 255.595, 'highlights': ['Facebook recommends using automatic placement for ads, which allows the platform to show ads in various spots based on the target audience, targeting both English and Spanish audiences, and 13 to 65-year-olds in the United States.', 'The option to set a cost control for average cost per purchase allows advertisers to optimize ad spending based on their desired cost per acquisition, with considerations for not overspending on acquiring conversions.', "Steps for creating and saving an audience involve naming the audience, such as 'English and Spanish,' and utilizing the saved audience for future campaigns, offering the flexibility to edit and reuse the audience for different campaigns."]}], 'duration': 473.784, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA2415697.jpg', 'highlights': ['The process of split testing and its significance in optimizing Facebook ad performance is explained. The impact of split testing on ad performance can be measured through comparative analysis of ad variations.', 'Detailed targeting options such as lookalike audience, custom audience, location, age, gender, language, interests, and connections are described, emphasizing the importance of precise audience targeting for ad optimization. The effectiveness of precise audience targeting can be measured through ad engagement and conversion metrics.', 'The importance of offers in incentivizing conversions is emphasized, highlighting the role of offers in driving ad performance. The effectiveness of offers in driving ad conversions can be quantified through A/B testing.', 'Facebook recommends using automatic placement for ads, which allows the platform to show ads in various spots based on the target audience, targeting both English and Spanish audiences, and 13 to 65-year-olds in the United States.', 'The option to set a cost control for average cost per purchase allows advertisers to optimize ad spending based on their desired cost per acquisition, with considerations for not overspending on acquiring conversions.', "Steps for creating and saving an audience involve naming the audience, such as 'English and Spanish,' and utilizing the saved audience for future campaigns, offering the flexibility to edit and reuse the audience for different campaigns."]}, {'end': 3282.241, 'segs': [{'end': 2926.259, 'src': 'embed', 'start': 2890.649, 'weight': 0, 'content': [{'end': 2892.851, 'text': 'And here we have a conversion window.', 'start': 2890.649, 'duration': 2.202}, {'end': 2901.177, 'text': 'And so what this conversion window is going to do is, you know, help Facebook optimize your ads a little bit better,', 'start': 2893.531, 'duration': 7.646}, {'end': 2904.459, 'text': 'based on the number of conversions that happen in this window.', 'start': 2901.177, 'duration': 3.282}, {'end': 2908.25, 'text': 'Okay, so you have some other options in here.', 'start': 2906.049, 'duration': 2.201}, {'end': 2912.132, 'text': 'You wanna do standard delivery, ad scheduling.', 'start': 2908.73, 'duration': 3.402}, {'end': 2917.535, 'text': 'You can run your ads on a schedule or you can run them all the time, okay?', 'start': 2912.152, 'duration': 5.383}, {'end': 2926.259, 'text': 'And then moving down to the next option in our ad set is we have split test budget and schedule.', 'start': 2918.275, 'duration': 7.984}], 'summary': "Facebook's conversion window helps optimize ads based on conversions. ad scheduling options are available.", 'duration': 35.61, 'max_score': 2890.649, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA2890649.jpg'}, {'end': 2999.121, 'src': 'embed', 'start': 2973.611, 'weight': 2, 'content': [{'end': 2982.974, 'text': "okay, it's gonna be tied to a Facebook page, it's gonna be tied to an Instagram account, and then we could choose the format of our ad.", 'start': 2973.611, 'duration': 9.363}, {'end': 2986.095, 'text': 'so remember, we have a lot of different options available to us.', 'start': 2982.974, 'duration': 3.121}, {'end': 2993.699, 'text': 'on facebook, we have the carousel which allows us to have multiple images scrolling horizontally.', 'start': 2986.095, 'duration': 7.604}, {'end': 2999.121, 'text': 'we can have that single image ad, we can have a video, we can have a collection of images.', 'start': 2993.699, 'duration': 5.422}], 'summary': 'Social media ad options include carousel, single image, video, and image collection on facebook and instagram.', 'duration': 25.51, 'max_score': 2973.611, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA2973611.jpg'}, {'end': 3068.955, 'src': 'embed', 'start': 3031.495, 'weight': 1, 'content': [{'end': 3033.596, 'text': "actually, it's not an option, it's actually mandatory.", 'start': 3031.495, 'duration': 2.101}, {'end': 3035.537, 'text': 'the description is actually optional.', 'start': 3033.596, 'duration': 1.941}, {'end': 3040.319, 'text': "okay, but my recommendation is, you want to add a headline, that's going to grab attention,", 'start': 3035.537, 'duration': 4.782}, {'end': 3044.741, 'text': 'and you want to add a description to support that headline.', 'start': 3040.979, 'duration': 3.762}, {'end': 3050.105, 'text': 'so i always recommend putting in a description and then, once you do that,', 'start': 3044.741, 'duration': 5.364}, {'end': 3055.628, 'text': "you're going to add your destination url and then you're going to be able to preview your ad.", 'start': 3050.105, 'duration': 5.523}, {'end': 3068.955, 'text': 'okay. so if we have an image here, okay, we can just say hey, this, come check out our new product, and so as i add this information,', 'start': 3055.628, 'duration': 13.327}], 'summary': 'Adding a headline and description is recommended for creating effective ads.', 'duration': 37.46, 'max_score': 3031.495, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA3031495.jpg'}, {'end': 3150.017, 'src': 'embed', 'start': 3124.58, 'weight': 3, 'content': [{'end': 3131.789, 'text': 'But the point being, when you set up your ad and you choose your image and you write your headline and put your destination URL in,', 'start': 3124.58, 'duration': 7.209}, {'end': 3137.536, 'text': "then you'll be able to preview it on certain placements, depending on what type of ad you chose.", 'start': 3131.789, 'duration': 5.747}, {'end': 3144.515, 'text': "Okay, once you're set up, and remember, we're setting up A-B testing.", 'start': 3139.472, 'duration': 5.043}, {'end': 3145.795, 'text': 'So that was add one.', 'start': 3144.555, 'duration': 1.24}, {'end': 3150.017, 'text': 'Now we wanna test the second add or the variation.', 'start': 3146.195, 'duration': 3.822}], 'summary': 'Setting up a-b testing for ad variations in digital marketing.', 'duration': 25.437, 'max_score': 3124.58, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA3124580.jpg'}], 'start': 2890.649, 'title': 'Facebook ad setup and a-b testing', 'summary': 'Discusses setting up facebook ads, a-b testing, ad format choices, and optimizing ad performance, emphasizing user engagement. it also covers the importance of previewing ads on different placements and fixing errors, with a focus on the mobile news feed and instant articles.', 'chapters': [{'end': 3050.105, 'start': 2890.649, 'title': 'Facebook ad setup and optimization', 'summary': 'Discusses setting up a facebook ad, including options for conversion window, split test budget and schedule, ad format choices, and text components, with emphasis on optimizing ad performance and user engagement.', 'duration': 159.456, 'highlights': ['Setting up a Facebook ad includes options for conversion window, split test budget and schedule, ad format choices, and text components. Facebook ad setup options', 'Emphasizes the importance of adding a headline and description to support the ad, with the description being optional. Recommendation for ad text components', 'Provides insights on different ad format options such as carousel, single image, video, and collection of images. Explanation of ad format choices']}, {'end': 3282.241, 'start': 3050.105, 'title': 'Facebook ads setup and a-b testing', 'summary': 'Explains the process of setting up facebook ads and conducting a-b testing, including choosing images, headlines, and urls, and the importance of previewing ads on different placements and fixing errors, with a focus on the mobile news feed and instant articles.', 'duration': 232.136, 'highlights': ["When setting up Facebook ads, it's important to choose images, write headlines, and put the destination URL to preview the ad on different placements, depending on the type of ad chosen.", 'A key step in A-B testing is setting up two variations (ad A and ad B) with potential changes in headline, URL, or image, and having Facebook confirm whether the ads meet their criteria.', 'The process involves browsing for images in the library, adding text, website URL, and a catchy headline, and changing the call to action and adding multiple languages, depending on the chosen ad format.', "Before finalizing the A-B testing, it's crucial to know what to test ahead of time and keep everything the same except for the specific element being tested, such as the image.", 'Errors in the ads, such as in the link field, need to be fixed before the A-B testing can be confirmed by Facebook, and certain placements may not support the chosen ad type or content.']}], 'duration': 391.592, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA2890649.jpg', 'highlights': ['Setting up a Facebook ad includes options for conversion window, split test budget and schedule, ad format choices, and text components.', 'Emphasizes the importance of adding a headline and description to support the ad, with the description being optional.', 'Provides insights on different ad format options such as carousel, single image, video, and collection of images.', "When setting up Facebook ads, it's important to choose images, write headlines, and put the destination URL to preview the ad on different placements, depending on the type of ad chosen.", 'A key step in A-B testing is setting up two variations (ad A and ad B) with potential changes in headline, URL, or image, and having Facebook confirm whether the ads meet their criteria.', "Before finalizing the A-B testing, it's crucial to know what to test ahead of time and keep everything the same except for the specific element being tested, such as the image.", 'Errors in the ads, such as in the link field, need to be fixed before the A-B testing can be confirmed by Facebook, and certain placements may not support the chosen ad type or content.']}, {'end': 3676.687, 'segs': [{'end': 3462.679, 'src': 'embed', 'start': 3369.524, 'weight': 0, 'content': [{'end': 3381.391, 'text': 'you always want to do a b testing because facebook has you know carousel ads and because they have you know ads that can rotate and you can use even video with your ads.', 'start': 3369.524, 'duration': 11.867}, {'end': 3386.114, 'text': "you always want to take advantage of what's given to you, and so facebook allows you to do it.", 'start': 3381.391, 'duration': 4.723}, {'end': 3386.714, 'text': 'do it.', 'start': 3386.114, 'duration': 0.6}, {'end': 3390.596, 'text': 'so if you have the opportunity to have a video ad, then use the video ad.', 'start': 3386.714, 'duration': 3.882}, {'end': 3391.617, 'text': 'highly recommend it.', 'start': 3390.596, 'duration': 1.021}, {'end': 3399.264, 'text': 'remember, video ads have higher engagement, So definite do is use engaging videos and imagery.', 'start': 3391.617, 'duration': 7.647}, {'end': 3403.189, 'text': "So you don't necessarily have to use a static ad or image ad.", 'start': 3399.485, 'duration': 3.704}, {'end': 3412.041, 'text': 'You can use the carousel, for example, with a presentation mode where you could show multiple images to really showcase your product and service.', 'start': 3403.35, 'duration': 8.691}, {'end': 3416.904, 'text': 'So with all the advertising that you do, you always want to align your messaging.', 'start': 3412.441, 'duration': 4.463}, {'end': 3420.486, 'text': 'So use a message that will stay with the audience.', 'start': 3417.004, 'duration': 3.482}, {'end': 3424.488, 'text': "So use something that's going to be able to trigger.", 'start': 3421.226, 'duration': 3.262}, {'end': 3427.43, 'text': "Remember, it depends on the funnel and where you're at.", 'start': 3424.608, 'duration': 2.822}, {'end': 3432.253, 'text': 'So if your awareness or consideration or conversion, that has to align with your messaging.', 'start': 3427.49, 'duration': 4.763}, {'end': 3439.097, 'text': "So if you're targeting ads and you want people to convert, then your message is going to be as such.", 'start': 3432.353, 'duration': 6.744}, {'end': 3448.706, 'text': "you're going to talk to people as if you want them to convert, as if they're ready to convert and you want to keep your message consistent and simple.", 'start': 3439.517, 'duration': 9.189}, {'end': 3456.574, 'text': 'so remember, the ads are available to you and you have so many different features available to you within those ads.', 'start': 3448.706, 'duration': 7.868}, {'end': 3459.176, 'text': "but that doesn't mean you got to convolute it with messaging.", 'start': 3456.574, 'duration': 2.602}, {'end': 3462.679, 'text': 'so keep your message just consistent and simple.', 'start': 3459.176, 'duration': 3.503}], 'summary': "Utilize facebook's carousel ads and videos for higher engagement. align messaging with audience's stage in the funnel.", 'duration': 93.155, 'max_score': 3369.524, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA3369524.jpg'}, {'end': 3529.956, 'src': 'embed', 'start': 3503.821, 'weight': 3, 'content': [{'end': 3510.203, 'text': "Some of the don'ts to stay, some things you want to stay away from is you don't want to put all your money on one campaign.", 'start': 3503.821, 'duration': 6.382}, {'end': 3515.385, 'text': 'So you want to separate out your budget, allocate your budget across different campaigns.', 'start': 3510.543, 'duration': 4.842}, {'end': 3522.888, 'text': 'And I would even take that a step further and put different types of ads in different campaigns just to see what works.', 'start': 3515.845, 'duration': 7.043}, {'end': 3526.532, 'text': "so again, it depends on where you're at in the funnel.", 'start': 3523.288, 'duration': 3.244}, {'end': 3529.956, 'text': "if it's just brand awareness, okay, maybe create a campaign for that.", 'start': 3526.532, 'duration': 3.424}], 'summary': 'Diversify budget, allocate across campaigns, use different ad types for testing.', 'duration': 26.135, 'max_score': 3503.821, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA3503821.jpg'}, {'end': 3595.633, 'src': 'embed', 'start': 3567.361, 'weight': 6, 'content': [{'end': 3569.302, 'text': 'they tell a thousand stories.', 'start': 3567.361, 'duration': 1.941}, {'end': 3571.123, 'text': 'a video will do the job.', 'start': 3569.302, 'duration': 1.821}, {'end': 3574.904, 'text': "if you have to say too much, so if you're saying too much, think about a video.", 'start': 3571.123, 'duration': 3.781}, {'end': 3577.725, 'text': "but if you're using an image, let the image tell the story.", 'start': 3574.904, 'duration': 2.821}, {'end': 3580.407, 'text': "okay, don't forget to proofread your ads.", 'start': 3577.725, 'duration': 2.682}, {'end': 3582.007, 'text': "i can't stress that enough.", 'start': 3580.407, 'duration': 1.6}, {'end': 3587.349, 'text': "remember, if you're an awareness campaign, this is the first time somebody's seen your product or service.", 'start': 3582.007, 'duration': 5.342}, {'end': 3595.633, 'text': 'so you definitely want to get the messaging not only correct, meaning consistent and simple, but grammatically correct.', 'start': 3587.349, 'duration': 8.284}], 'summary': 'Use videos and images for effective storytelling in ads. proofreading is crucial for awareness campaigns.', 'duration': 28.272, 'max_score': 3567.361, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA3567361.jpg'}], 'start': 3282.301, 'title': 'Creating effective facebook ad campaigns', 'summary': 'Covers setting up successful facebook ad campaigns, emphasizing the importance of a/b testing, engaging videos and imagery, targeting the appropriate demographic, and highlights best practices such as diversifying ad campaigns, using suitable ad types, maintaining consistency in messaging and imagery, and proofreading ads for grammatical correctness to optimize advertising effectiveness.', 'chapters': [{'end': 3503.42, 'start': 3282.301, 'title': 'Setting up successful facebook ad campaigns', 'summary': 'Outlines the steps to set up a facebook ad campaign, emphasizing the importance of a/b testing and using engaging videos and imagery to align messaging with the target audience and reach the appropriate demographic.', 'duration': 221.119, 'highlights': ['A/B testing is crucial for Facebook ads, allowing for optimization against conversions and taking advantage of features like carousel ads and video ads, leading to higher engagement and better performance.', 'Using engaging videos and imagery in ads is recommended, as video ads have higher engagement and carousel ads can showcase multiple images, aligning messaging with the target audience for better results.', 'Aligning messaging with the target audience based on the funnel stage (awareness, consideration, conversion) is crucial for effective ad campaigns, ensuring consistent and simple messaging for brand awareness and conversion-oriented ads.']}, {'end': 3676.687, 'start': 3503.821, 'title': 'Facebook ads: campaign tips & best practices', 'summary': 'Highlights the importance of diversifying ad campaigns, using suitable ad types based on the funnel stage, maintaining consistency in messaging and imagery, and proofreading ads for grammatical correctness to optimize facebook advertising effectiveness.', 'duration': 172.866, 'highlights': ['Diversify ad campaigns by allocating budget across different campaigns and using different types of ads to determine effectiveness. Allocating budget across different campaigns, using different types of ads.', 'Customize campaigns based on the funnel stage, such as creating separate campaigns for brand awareness and consideration, and tailoring ad content accordingly. Creating separate campaigns for brand awareness and consideration.', "Emphasize the importance of maintaining consistency and simplicity in messaging and imagery to effectively convey the ad's message. Maintaining consistency and simplicity in messaging and imagery.", 'Highlight the significance of proofreading ads for grammatical correctness to ensure the messaging is accurate and effective. Emphasizing the need to proofread ads for grammatical correctness.']}], 'duration': 394.386, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/mMvoA1k_qHA/pics/mMvoA1k_qHA3282301.jpg', 'highlights': ['A/B testing is crucial for Facebook ads, allowing for optimization against conversions and taking advantage of features like carousel ads and video ads, leading to higher engagement and better performance.', 'Using engaging videos and imagery in ads is recommended, as video ads have higher engagement and carousel ads can showcase multiple images, aligning messaging with the target audience for better results.', 'Aligning messaging with the target audience based on the funnel stage (awareness, consideration, conversion) is crucial for effective ad campaigns, ensuring consistent and simple messaging for brand awareness and conversion-oriented ads.', 'Diversify ad campaigns by allocating budget across different campaigns and using different types of ads to determine effectiveness. Allocating budget across different campaigns, using different types of ads.', 'Customize campaigns based on the funnel stage, such as creating separate campaigns for brand awareness and consideration, and tailoring ad content accordingly. Creating separate campaigns for brand awareness and consideration.', "Emphasize the importance of maintaining consistency and simplicity in messaging and imagery to effectively convey the ad's message. Maintaining consistency and simplicity in messaging and imagery.", 'Highlight the significance of proofreading ads for grammatical correctness to ensure the messaging is accurate and effective. Emphasizing the need to proofread ads for grammatical correctness.']}], 'highlights': ["Facebook's advertising platform has generated almost $4 billion of revenue in one year, showcasing significant growth.", "Facebook's large user base of 2.27 billion provides a substantial potential audience for advertisers.", "Facebook's advertising platform allows advertisers to target specific audiences based on interests, demographics, and location.", 'Facebook offers a cost-effective advertising option, with lower costs compared to traditional advertising models.', 'The ability to utilize retargeting on Facebook allows advertisers to reach out to individuals who have previously expressed interest in their products or services.', "Facebook's advertising platform facilitates the increase of revenue, sales, and leads, catering to the primary objectives of most advertisers.", 'Video ads drive 10-30% more views, engaging users effectively.', 'Carousel ads showcase multiple products with different messaging.', 'Single image ads with large pixels stand out in the newsfeed.', 'Lead ads capture user details without leaving Facebook, generating leads.', 'Slideshow ads gauge user interest and enhance user experience.', 'Collection ads combine video, slideshow, or product images.', 'Facebook removed the partner category program for user information.', 'Lead ads sync with popular CRMs like Salesforce for lead management.', 'The chapter emphasizes brand visibility and recognition through advertising objectives.', 'The chapter explores auction and reach and frequency options for Facebook ads.', 'Advertisers can better predict delivery cost and reach with reach and frequency option.', 'The chapter discusses the three advertising objectives: awareness, consideration, and conversion.', 'Brand awareness aims to create high brand recall among users rather than focusing on generating revenue.', 'The auction offers flexibility of scalability but not much predictability in pricing.', 'Consideration involves encouraging the audience to take the next step, such as clicking on the ad or visiting the website, setting the stage for further engagement.', 'Reach ensures that advertisements are seen by the maximum number of people within the target audience and budget, aiming to reach as many people as possible given the allocated budget and target audience.', "Facebook shows targeted ads based on past behavior, allowing for precise audience targeting. Facebook's targeted ads are based on past behavior, ensuring precise audience targeting for successful advertising campaigns.", 'Different types of ads such as engagement, app installs, video views, lead generation, and messaging provide various options for targeted advertising. The chapter discusses different types of ads like engagement, app installs, video views, lead generation, and messaging, providing various options for targeted advertising.', 'Utilize Messenger for targeted audience engagement, driving website signups, registrations, sales, and downloads.', 'Leverage product catalog sales to promote e-commerce stores and products, driving traffic and encouraging conversions.', 'Utilize store visits objective to drive traffic to physical locations, benefiting brick and mortar stores.', 'Implement A-B testing to continuously improve advertising performance by testing and applying what works.', 'Choosing objectives like awareness, consideration, and conversion The chapter explains the options of objectives for a Facebook ad campaign, including awareness, consideration, and conversion, each targeting different stages of the customer journey.', 'Setting up A-B split test to optimize budget and track conversions The process for setting up an A-B split test to test different ad variations and optimize budget allocation, as well as the importance of adding a Facebook pixel to track conversions, is outlined.', 'Creating and setting up an offer for the ad campaign Detailed instructions are given for creating and setting up an offer for the ad campaign, including associating it with a company page, adding details and redemption options, and hiding the share option if necessary.', 'The process of split testing and its significance in optimizing Facebook ad performance is explained. The impact of split testing on ad performance can be measured through comparative analysis of ad variations.', 'Detailed targeting options such as lookalike audience, custom audience, location, age, gender, language, interests, and connections are described, emphasizing the importance of precise audience targeting for ad optimization. The effectiveness of precise audience targeting can be measured through ad engagement and conversion metrics.', 'The importance of offers in incentivizing conversions is emphasized, highlighting the role of offers in driving ad performance. The effectiveness of offers in driving ad conversions can be quantified through A/B testing.', 'Facebook recommends using automatic placement for ads, which allows the platform to show ads in various spots based on the target audience, targeting both English and Spanish audiences, and 13 to 65-year-olds in the United States.', 'The option to set a cost control for average cost per purchase allows advertisers to optimize ad spending based on their desired cost per acquisition, with considerations for not overspending on acquiring conversions.', "Steps for creating and saving an audience involve naming the audience, such as 'English and Spanish,' and utilizing the saved audience for future campaigns, offering the flexibility to edit and reuse the audience for different campaigns.", 'Setting up a Facebook ad includes options for conversion window, split test budget and schedule, ad format choices, and text components.', 'Emphasizes the importance of adding a headline and description to support the ad, with the description being optional.', 'Provides insights on different ad format options such as carousel, single image, video, and collection of images.', "When setting up Facebook ads, it's important to choose images, write headlines, and put the destination URL to preview the ad on different placements, depending on the type of ad chosen.", 'A key step in A-B testing is setting up two variations (ad A and ad B) with potential changes in headline, URL, or image, and having Facebook confirm whether the ads meet their criteria.', "Before finalizing the A-B testing, it's crucial to know what to test ahead of time and keep everything the same except for the specific element being tested, such as the image.", 'Errors in the ads, such as in the link field, need to be fixed before the A-B testing can be confirmed by Facebook, and certain placements may not support the chosen ad type or content.', 'A/B testing is crucial for Facebook ads, allowing for optimization against conversions and taking advantage of features like carousel ads and video ads, leading to higher engagement and better performance.', 'Using engaging videos and imagery in ads is recommended, as video ads have higher engagement and carousel ads can showcase multiple images, aligning messaging with the target audience for better results.', 'Aligning messaging with the target audience based on the funnel stage (awareness, consideration, conversion) is crucial for effective ad campaigns, ensuring consistent and simple messaging for brand awareness and conversion-oriented ads.', 'Diversify ad campaigns by allocating budget across different campaigns and using different types of ads to determine effectiveness. Allocating budget across different campaigns, using different types of ads.', 'Customize campaigns based on the funnel stage, such as creating separate campaigns for brand awareness and consideration, and tailoring ad content accordingly. Creating separate campaigns for brand awareness and consideration.', "Emphasize the importance of maintaining consistency and simplicity in messaging and imagery to effectively convey the ad's message. Maintaining consistency and simplicity in messaging and imagery.", 'Highlight the significance of proofreading ads for grammatical correctness to ensure the messaging is accurate and effective. Emphasizing the need to proofread ads for grammatical correctness.']}