title
Facebook Shop Tutorial 2020 | Facebook Shop Setup | How to Set up A Facebook Shop Page?| Simplilearn

description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=SocialMedia-kqa9iXCI2m8&utm_medium=DescriptionFirstFold&utm_source=youtube The Facebook Shop, not only provides users with a platform to sell their items, but also an opportunity for potential buyers to take a look at the offerings. In this video, we'll talk about the Facebook Shop, how it can be set up, how the shop can be further advertised using ads, and so on. Subscribe to our channel for more Digital marketing Tutorials: https://www.youtube.com/user/Simplilearn?sub_confirmation=1 Watch more videos on Digital Marketing: https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI #FacebookShop #FacebookShopTutorial #HowToSetUpAFacebookShopPage #FacebookOnlineBusiness #FacebookMarketing #FacebookAdvertising #simplilearndmca #Simplilearndigitalmarketing #simplilearn ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Become eligible to be part of the Purdue University Alumni Association - Masterclasses delivered by Purdue faculty - Harvard Business Publishing Cases - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects - 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. - 35+ digital marketing tools - Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs) - Course aligned with Hootsuite and SE Ranking certification - Learn using Meta Business Coach Chatbot - Live classes delivered by Industry Experts along with self-paced content ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology Learn more at: https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training?utm_campaign=SocialMediaMarketing&utm_medium=Description&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

detail
{'title': 'Facebook Shop Tutorial 2020 | Facebook Shop Setup | How to Set up A Facebook Shop Page?| Simplilearn', 'heatmap': [{'end': 168.958, 'start': 145.407, 'weight': 0.873}], 'summary': 'Learn to expand e-commerce on facebook by setting up a shop, integrating online stores, adding products, creating product collections, promoting through facebook advertising, and customizing ads to target specific products, enhancing e-commerce capabilities.', 'chapters': [{'end': 246.801, 'segs': [{'end': 66.129, 'src': 'embed', 'start': 10.848, 'weight': 1, 'content': [{'end': 17.293, 'text': 'With the increase in commerce on the Internet, it is obvious that e-commerce is also moving into Facebook.', 'start': 10.848, 'duration': 6.445}, {'end': 23.838, 'text': "In fact, for years, social commerce has been an important word in Mark Zuckerberg's vocabulary.", 'start': 17.793, 'duration': 6.045}, {'end': 30.783, 'text': 'Enabling people to open a shopfront in Facebook and then linking it to their existing online shop.', 'start': 25.159, 'duration': 5.624}, {'end': 36.628, 'text': 'But the next step is to let all this commerce take place in Facebook.', 'start': 31.904, 'duration': 4.724}, {'end': 39.013, 'text': 'and of course on the mobile.', 'start': 37.321, 'duration': 1.692}, {'end': 50.417, 'text': 'On top of that, Facebook now features many different ad types that shops can use to promote their products, linking back to the online store.', 'start': 40.649, 'duration': 9.768}, {'end': 54.3, 'text': "Now watch this space, we've only seen the tip of the iceberg.", 'start': 51.117, 'duration': 3.183}, {'end': 59.504, 'text': 'By the end of this lesson, you will be able to set up a Facebook shop.', 'start': 54.66, 'duration': 4.844}, {'end': 66.129, 'text': 'connect your Facebook shop with e-commerce sites like Shopify, create a Facebook catalog,', 'start': 59.504, 'duration': 6.625}], 'summary': 'E-commerce is growing on facebook, with plans for more commerce and mobile integration, offering various ad types for promotion.', 'duration': 55.281, 'max_score': 10.848, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/kqa9iXCI2m8/pics/kqa9iXCI2m810848.jpg'}, {'end': 125.378, 'src': 'embed', 'start': 84.482, 'weight': 0, 'content': [{'end': 92.747, 'text': 'And you can also add a catalog to your shop, which gives you the opportunity to promote and target your product advertising more specifically.', 'start': 84.482, 'duration': 8.265}, {'end': 98.471, 'text': 'Setting up your Facebook shop? Facebook allows you to set up shop on your Facebook page.', 'start': 93.347, 'duration': 5.124}, {'end': 104.038, 'text': 'By doing this, you can promote your products on Facebook and offer prices for your product.', 'start': 99.031, 'duration': 5.007}, {'end': 106.742, 'text': 'You can also add a Shop Now button.', 'start': 104.459, 'duration': 2.283}, {'end': 111.348, 'text': 'Once people click on the products, it will take them to their website,', 'start': 107.383, 'duration': 3.965}, {'end': 115.253, 'text': 'where they can place the order they want to buy directly into the shopping trolley.', 'start': 111.348, 'duration': 3.905}, {'end': 118.695, 'text': 'Setting up a Facebook shop has many advantages.', 'start': 115.854, 'duration': 2.841}, {'end': 125.378, 'text': "You don't need an existing catalogue, so you can add an unlimited number of products you want to feature in your shop.", 'start': 119.156, 'duration': 6.222}], 'summary': 'Setting up a facebook shop allows unlimited product additions and direct orders from the website.', 'duration': 40.896, 'max_score': 84.482, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/kqa9iXCI2m8/pics/kqa9iXCI2m884482.jpg'}, {'end': 173.36, 'src': 'heatmap', 'start': 145.407, 'weight': 0.873, 'content': [{'end': 150.65, 'text': 'To create your Facebook shop, you have to add a shop tab here on the left side menu.', 'start': 145.407, 'duration': 5.243}, {'end': 158.134, 'text': 'Now, the way to do that is to go to the settings and then in the settings, you click on the templates and tabs.', 'start': 151.09, 'duration': 7.044}, {'end': 163.457, 'text': "And then here you see you currently haven't got the shop as a tab.", 'start': 159.054, 'duration': 4.403}, {'end': 165.278, 'text': 'So you click add tab.', 'start': 163.517, 'duration': 1.761}, {'end': 168.958, 'text': "And that's where you have shop.", 'start': 167.338, 'duration': 1.62}, {'end': 173.36, 'text': 'So you simply click add tab and that means your shop has been added.', 'start': 169.279, 'duration': 4.081}], 'summary': "To create a facebook shop, add a shop tab via settings, templates, and tabs. click 'add tab' to add the shop.", 'duration': 27.953, 'max_score': 145.407, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/kqa9iXCI2m8/pics/kqa9iXCI2m8145407.jpg'}, {'end': 206.913, 'src': 'embed', 'start': 180.282, 'weight': 5, 'content': [{'end': 188.124, 'text': 'And then you can go to the settings of the shop where you can switch it on and off and where you can also copy the URL of the shop.', 'start': 180.282, 'duration': 7.842}, {'end': 194.686, 'text': 'But the main settings of the shop are also within the tab when you are on your page.', 'start': 188.484, 'duration': 6.202}, {'end': 205.792, 'text': "So now that we've installed the tab for shop, you now see on your home page of your Facebook page, you here see as the third item, the shop.", 'start': 196.587, 'duration': 9.205}, {'end': 206.913, 'text': 'Click on the shop.', 'start': 206.133, 'duration': 0.78}], 'summary': "You can enable the shop in settings, and access main settings on your page. after installation, the shop appears as the third item on your facebook page's home page.", 'duration': 26.631, 'max_score': 180.282, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/kqa9iXCI2m8/pics/kqa9iXCI2m8180282.jpg'}, {'end': 255.913, 'src': 'embed', 'start': 227.461, 'weight': 6, 'content': [{'end': 237.666, 'text': 'they can either send you a message to buy you can activate that or you can drive them to your website, for instance, where you have your online shop.', 'start': 227.461, 'duration': 10.205}, {'end': 240.908, 'text': 'you can just get them to the link of that particular page.', 'start': 237.666, 'duration': 3.242}, {'end': 246.801, 'text': "So, for this demo sake, let's click message to buy and we'll click on continue.", 'start': 242.034, 'duration': 4.767}, {'end': 255.913, 'text': "You select a currency and then you click save and you're getting to the next screen of your shop setup where you're going to add products,", 'start': 247.101, 'duration': 8.812}], 'summary': 'Demonstrating how to drive traffic to an online shop through message to buy and shop setup.', 'duration': 28.452, 'max_score': 227.461, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/kqa9iXCI2m8/pics/kqa9iXCI2m8227461.jpg'}], 'start': 10.848, 'title': 'Facebook e-commerce expansion and setting up a shop on facebook page', 'summary': 'Covers the expansion of e-commerce on facebook, allowing users to set up a facebook shop, link it to their online stores, and utilize various ad types to promote products. it also details the process of adding a shop tab to a facebook page, setting up the shop details, and choosing the method for people to buy products.', 'chapters': [{'end': 150.65, 'start': 10.848, 'title': 'Facebook e-commerce expansion', 'summary': 'Discusses the expansion of e-commerce on facebook, including the ability for users to set up a facebook shop, link it to their online stores, and utilize various ad types to promote products. users can connect their facebook shop with e-commerce sites like shopify, create a facebook catalog, use dynamic ads, and promote their facebook shop, offering numerous advantages such as unlimited product listings, organizing products in collections, and enabling direct orders through the website.', 'duration': 139.802, 'highlights': ['Users can set up a Facebook shop, link it to their online stores, and utilize various ad types to promote products, offering numerous advantages such as unlimited product listings, organizing products in collections, and enabling direct orders through the website.', 'Facebook allows users to connect their Facebook shop with e-commerce sites like Shopify, create a Facebook catalog, use dynamic ads, and promote their Facebook shop.', 'Enabling people to open a shopfront in Facebook, linking it to their existing online shop, and letting all commerce take place in Facebook, including on mobile.', 'Facebook features many different ad types that shops can use to promote their products, linking back to the online store, and it is expected that more commerce will take place in Facebook in the future.', 'Users can add a catalog to their shop, which gives them the opportunity to promote and target their product advertising more specifically.']}, {'end': 246.801, 'start': 151.09, 'title': 'Setting up a shop on facebook page', 'summary': 'Details the process of adding a shop tab to a facebook page, setting up the shop details, and choosing the method for people to buy products, with the option to send a message or be directed to a website.', 'duration': 95.711, 'highlights': ['The process of adding a shop tab to a Facebook page and setting up shop details is explained. N/A', 'The option to choose how people can buy products, with the choice of sending a message or being directed to a website, is highlighted. N/A']}], 'duration': 235.953, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/kqa9iXCI2m8/pics/kqa9iXCI2m810848.jpg', 'highlights': ['Users can set up a Facebook shop, link it to their online stores, and utilize various ad types to promote products, offering unlimited product listings and enabling direct orders through the website.', 'Facebook allows users to connect their Facebook shop with e-commerce sites like Shopify, create a Facebook catalog, use dynamic ads, and promote their Facebook shop.', 'Enabling people to open a shopfront in Facebook, linking it to their existing online shop, and letting all commerce take place in Facebook, including on mobile.', 'Facebook features many different ad types that shops can use to promote their products, linking back to the online store, and it is expected that more commerce will take place in Facebook in the future.', 'Users can add a catalog to their shop, which gives them the opportunity to promote and target their product advertising more specifically.', 'The process of adding a shop tab to a Facebook page and setting up shop details is explained.', 'The option to choose how people can buy products, with the choice of sending a message or being directed to a website, is highlighted.']}, {'end': 523.03, 'segs': [{'end': 322.868, 'src': 'embed', 'start': 295.036, 'weight': 0, 'content': [{'end': 298.5, 'text': 'whether you want to share this product on your Facebook page.', 'start': 295.036, 'duration': 3.464}, {'end': 305.282, 'text': 'You can give inventory information, different options about your product, like sizes and colors,', 'start': 298.96, 'duration': 6.322}, {'end': 310.824, 'text': 'and how you want it to show up on your page and who do you want to be able to see the product?', 'start': 305.282, 'duration': 5.542}, {'end': 312.585, 'text': "So let's add some products.", 'start': 311.144, 'duration': 1.441}, {'end': 321.127, 'text': "So here we're going to go to the photos that we're dragging from the desktop.", 'start': 313.405, 'duration': 7.722}, {'end': 322.868, 'text': "So let's say that is product one.", 'start': 321.167, 'duration': 1.701}], 'summary': 'Demonstrates how to share product on facebook, add inventory info, and upload photos.', 'duration': 27.832, 'max_score': 295.036, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/kqa9iXCI2m8/pics/kqa9iXCI2m8295036.jpg'}, {'end': 487.635, 'src': 'embed', 'start': 417.84, 'weight': 1, 'content': [{'end': 420.361, 'text': 'the price is 50 pounds.', 'start': 417.84, 'duration': 2.521}, {'end': 422.121, 'text': "I'm clicking save.", 'start': 421.061, 'duration': 1.06}, {'end': 433.946, 'text': 'And then the fourth product that I will be adding is product four, and that would be the Facebook training.', 'start': 422.161, 'duration': 11.785}, {'end': 447.983, 'text': "and that would be, let's say, 50 pounds as well.", 'start': 443.519, 'duration': 4.464}, {'end': 455.169, 'text': 'introduction to facebook.', 'start': 447.983, 'duration': 7.186}, {'end': 459.373, 'text': "and i'm clicking save.", 'start': 455.169, 'duration': 4.204}, {'end': 464.91, 'text': 'yeah, if i now do a refresh of the page, you will see that all the products show up.', 'start': 459.373, 'duration': 5.537}, {'end': 470.712, 'text': 'Now there is another area where you can actually put products in different collections.', 'start': 465.531, 'duration': 5.181}, {'end': 479.213, 'text': 'So for instance, if I want to do the Facebook training and the LinkedIn training in a collection, I can then click here at collection.', 'start': 471.272, 'duration': 7.941}, {'end': 487.635, 'text': "Yeah So these are the products that are currently in the catalog, but if I'm going to add a collection, I'm going to say training products.", 'start': 479.233, 'duration': 8.402}], 'summary': 'Added four products, each priced at 50 pounds, and organized into a collection.', 'duration': 69.795, 'max_score': 417.84, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/kqa9iXCI2m8/pics/kqa9iXCI2m8417840.jpg'}], 'start': 247.101, 'title': 'Setting up shop and product listing', 'summary': 'Covers setting up a shop, adding products with visuals, videos, pricing, inventory information, and sharing on social media. it also explains listing products on social media with prices ranging from 10 to 50 pounds and creating organized product collections for easy navigation.', 'chapters': [{'end': 322.868, 'start': 247.101, 'title': 'Shop setup and product addition', 'summary': 'Explains the process of setting up a shop and adding products, including the ability to describe the business in 200 characters, add products with visuals, videos, pricing, and inventory information, as well as options for sharing on social media.', 'duration': 75.767, 'highlights': ["You can describe your business in 200 characters, such as 'social media training, products, and services', and save the changes.", 'The process includes adding visuals, videos, pricing, inventory information, and options for sharing on social media for each product.', 'The chapter details the process of setting up a shop and adding products with specific details like sizes, colors, and visibility options.', 'The shop setup involves selecting a currency and adding a description of the business within 200 characters.', 'The process includes adding visuals and videos for products, as well as providing details like pricing, inventory information, and visibility options.']}, {'end': 464.91, 'start': 324.87, 'title': 'Social media product listing', 'summary': 'Describes the process of adding and listing four products on social media, with prices ranging from 10 to 50 pounds, and the ability to add images and descriptions.', 'duration': 140.04, 'highlights': ['The process involves adding four products, with prices ranging from 10 to 50 pounds, and providing descriptions and images for each product.', 'The products include social media book, social media training, LinkedIn training, and Facebook training.', 'The prices for the products are 10 pounds for the social media book and 50 pounds for the social media, LinkedIn, and Facebook training.', 'The chapter emphasizes the ability to add images and descriptions for each product, enhancing the product listing.']}, {'end': 523.03, 'start': 465.531, 'title': 'Collection creation and product organization', 'summary': 'Discusses how to create collections for products, add products to collections, and view them on the shop page, resulting in a more organized and easily navigable product display with specific examples of facebook and linkedin training products in a collection.', 'duration': 57.499, 'highlights': ['By creating collections for products and adding specific items like Facebook and LinkedIn training, the shop page becomes more organized and easily navigable, resulting in a better user experience.', 'Adding products to collections allows for a more systematic display of items, enhancing the browsing and scanning experience for users on the shop page.', 'Demonstrating the process with examples of Facebook and LinkedIn training products provides a clear understanding of how to organize and display specific types of items in a collection.']}], 'duration': 275.929, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/kqa9iXCI2m8/pics/kqa9iXCI2m8247101.jpg', 'highlights': ['The process includes adding visuals, videos, pricing, inventory information, and options for sharing on social media for each product.', 'By creating collections for products and adding specific items like Facebook and LinkedIn training, the shop page becomes more organized and easily navigable, resulting in a better user experience.', 'The process involves adding four products, with prices ranging from 10 to 50 pounds, and providing descriptions and images for each product.']}, {'end': 733.376, 'segs': [{'end': 594.84, 'src': 'embed', 'start': 549.341, 'weight': 1, 'content': [{'end': 554.763, 'text': 'You can see the products by category and also you see the shop now button and the send message.', 'start': 549.341, 'duration': 5.422}, {'end': 561.986, 'text': 'On the mobile you can show the product specs, a photo, the price, the details and the link to the website.', 'start': 555.424, 'duration': 6.562}, {'end': 567.008, 'text': 'In the shop setup you can manage all aspects of running your Facebook shop.', 'start': 562.566, 'duration': 4.442}, {'end': 573.411, 'text': 'You can add products, you can add collections, you can get an overview of the orders and the pending orders.', 'start': 567.448, 'duration': 5.963}, {'end': 577.112, 'text': 'The Facebook shop also allows you to tag products.', 'start': 574.011, 'duration': 3.101}, {'end': 580.934, 'text': 'You can tag up to 30 products and links in your shop.', 'start': 577.593, 'duration': 3.341}, {'end': 583.295, 'text': 'You tag these in your page posts.', 'start': 581.394, 'duration': 1.901}, {'end': 589.898, 'text': 'When people see your product tags in your posts, they can then click on the tag to shop for the tagged product.', 'start': 583.955, 'duration': 5.943}, {'end': 594.84, 'text': 'Finally, it is important to connect your Facebook page with a payment engine.', 'start': 590.538, 'duration': 4.302}], 'summary': 'Facebook shop allows adding 30 products, managing orders, and tagging products in posts; connect with payment engine.', 'duration': 45.499, 'max_score': 549.341, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/kqa9iXCI2m8/pics/kqa9iXCI2m8549341.jpg'}, {'end': 684.571, 'src': 'embed', 'start': 631.121, 'weight': 0, 'content': [{'end': 639.124, 'text': 'Creating your Facebook catalog To expand the capabilities of your Facebook shop, you should use or set up a Facebook catalog.', 'start': 631.121, 'duration': 8.003}, {'end': 644.726, 'text': 'Consider this catalog as a folder with all the products you want to promote and advertise.', 'start': 639.444, 'duration': 5.282}, {'end': 653.23, 'text': "Once you've set up your Facebook catalog, you can target people with specific product ads based on their browsing behavior in your shop.", 'start': 645.227, 'duration': 8.003}, {'end': 657.952, 'text': 'For example, when somebody clicked on a specific product in your shop,', 'start': 653.53, 'duration': 4.422}, {'end': 662.235, 'text': 'you can target them with an ad for that product the next time they are on Facebook.', 'start': 657.952, 'duration': 4.283}, {'end': 679.725, 'text': 'Now that your shop is ready, you can target people who visit your shop or your online shop on your website through setting up a Facebook catalog.', 'start': 667.893, 'duration': 11.832}, {'end': 684.571, 'text': 'Now, in order to set up a Facebook catalog, you have to be in the ads manager.', 'start': 680.246, 'duration': 4.325}], 'summary': 'Use facebook catalog to target people with specific product ads based on their browsing behavior in your shop.', 'duration': 53.45, 'max_score': 631.121, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/kqa9iXCI2m8/pics/kqa9iXCI2m8631121.jpg'}], 'start': 523.91, 'title': 'Facebook shop integration and advertising', 'summary': 'Covers promoting a shop through facebook advertising, integrating an online store with a facebook shop, and setting up a facebook catalog to enhance shop capabilities, including managing products and collections, tagging products, setting up payment, and accessing insights on product sets and data sources.', 'chapters': [{'end': 573.411, 'start': 523.91, 'title': 'Promoting shop through facebook advertising', 'summary': 'Discusses promoting a shop through facebook advertising, including setting up a facebook shop, managing products and collections, and monitoring orders and pending orders.', 'duration': 49.501, 'highlights': ["The Facebook shop can be set up to display products by category and include features such as the 'shop now' button and 'send message' option, enhancing user experience and potential conversions.", 'In the shop setup, users can manage all aspects of the Facebook shop, including adding products, creating collections, and gaining insights into orders and pending orders, facilitating efficient shop management.', "Facebook advertising and sharing products on one's timeline are highlighted as methods for promoting the shop, indicating potential marketing strategies to reach a wider audience and drive sales.", "The desktop and mobile versions of the Facebook shop are presented, showcasing the different interfaces and options available for users, providing a comprehensive understanding of the shop's appearance and functionality.", "Users have the flexibility to decide the position of their shop in the tab listing and make adjustments in the settings, allowing customization and optimization of the shop's visibility and accessibility to potential customers."]}, {'end': 629.843, 'start': 574.011, 'title': 'Facebook shop integration for online stores', 'summary': 'Explains the process of integrating an online store with a facebook shop, including tagging up to 30 products, setting up payment within facebook (only available in the us), and integrating with e-commerce platforms like shopify for non-us shops.', 'duration': 55.832, 'highlights': ['You can tag up to 30 products and links in your Facebook shop, allowing customers to click on the tag to shop for the tagged product.', 'Setting up payment within your Facebook page only works in the US, for non-US shops, integration with e-commerce platforms like Shopify is required.', 'Integrating existing online store products with a Facebook shop is possible through many online store builders with e-commerce engines.']}, {'end': 733.376, 'start': 631.121, 'title': 'Setting up facebook catalog', 'summary': 'Discusses the importance of setting up a facebook catalog to enhance facebook shop capabilities, allowing targeted product ads based on browsing behavior, accessed through the ads manager, providing insights on product sets and data sources.', 'duration': 102.255, 'highlights': ['Setting up a Facebook catalog allows targeting people with specific product ads based on their browsing behavior, leading to increased marketing effectiveness.', 'Accessing the Facebook catalog is done through the ads manager, providing a centralized location for managing product sets and data sources.', "The catalog also offers insights into the products listed, product sets available, and the data sources used, enabling better management and understanding of the catalog's contents."]}], 'duration': 209.466, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/kqa9iXCI2m8/pics/kqa9iXCI2m8523909.jpg', 'highlights': ['Setting up a Facebook catalog allows targeting people with specific product ads based on their browsing behavior, leading to increased marketing effectiveness.', "The Facebook shop can be set up to display products by category and include features such as the 'shop now' button and 'send message' option, enhancing user experience and potential conversions.", 'In the shop setup, users can manage all aspects of the Facebook shop, including adding products, creating collections, and gaining insights into orders and pending orders, facilitating efficient shop management.', 'Accessing the Facebook catalog is done through the ads manager, providing a centralized location for managing product sets and data sources.', 'You can tag up to 30 products and links in your Facebook shop, allowing customers to click on the tag to shop for the tagged product.']}, {'end': 970.303, 'segs': [{'end': 778.773, 'src': 'embed', 'start': 754.573, 'weight': 0, 'content': [{'end': 767.741, 'text': 'you can actually retarget people who see specific products on your website and they can then receive an ad with that particular product that they saw on your website but then on their Facebook,', 'start': 754.573, 'duration': 13.168}, {'end': 772.166, 'text': 'just as a little reminder that may push them to buy the product.', 'start': 768.141, 'duration': 4.025}, {'end': 778.773, 'text': 'So if I click on the ad to drive traffic, it will ask you which accounts do you want to use.', 'start': 772.826, 'duration': 5.947}], 'summary': 'Retarget website visitors with product-specific facebook ads to drive traffic and sales.', 'duration': 24.2, 'max_score': 754.573, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/kqa9iXCI2m8/pics/kqa9iXCI2m8754573.jpg'}, {'end': 956.674, 'src': 'embed', 'start': 899.299, 'weight': 1, 'content': [{'end': 903.801, 'text': 'Often people look at customer reviews before making a buying decision.', 'start': 899.299, 'duration': 4.502}, {'end': 911.266, 'text': 'And if you have a physical store, it will also help if you add all your shop details, like the address and the opening times.', 'start': 904.382, 'duration': 6.884}, {'end': 919.07, 'text': 'And it goes without saying that when people message you with questions or even an order, make sure you respond instantly.', 'start': 912.006, 'duration': 7.064}, {'end': 926.435, 'text': 'So what did we learn in this lesson? Setting up a Facebook shop will enable you to list and promote products you sell.', 'start': 919.751, 'duration': 6.684}, {'end': 930.437, 'text': 'You can even connect your shop with e-commerce sites like Shopify.', 'start': 926.855, 'duration': 3.582}, {'end': 937.742, 'text': "You can set up a Facebook catalog that holds all the items you want to promote across all of Facebook's social media platforms.", 'start': 930.697, 'duration': 7.045}, {'end': 946.027, 'text': 'Facebook Dynamic Ads automatically promote products to people who have expressed interest on your website or in your app.', 'start': 938.702, 'duration': 7.325}, {'end': 952.211, 'text': 'Three simple elements for promoting your shop respond quickly to messages from customers,', 'start': 946.627, 'duration': 5.584}, {'end': 956.674, 'text': 'encourage people to leave reviews and add the address of your physical store.', 'start': 952.211, 'duration': 4.463}], 'summary': 'Setting up a facebook shop enables listing and promoting products, connecting with e-commerce sites, and using facebook dynamic ads for product promotion.', 'duration': 57.375, 'max_score': 899.299, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/kqa9iXCI2m8/pics/kqa9iXCI2m8899299.jpg'}], 'start': 733.837, 'title': 'Choosing ads and promoting facebook shop', 'summary': 'Covers choosing between generic and dynamic ads, creating dynamic ads on facebook, and customizing options. it also discusses promoting the facebook shop, targeting specific product ads based on customer preferences, utilizing effective promotion strategies, and connecting the shop with e-commerce sites like shopify.', 'chapters': [{'end': 856.444, 'start': 733.837, 'title': 'Choosing ads for your catalog', 'summary': 'Covers the choice between generic and dynamic ads, the process of creating dynamic ads on facebook, and the customization options available, including instant experience, product selection, multimedia features, and call to action buttons.', 'duration': 122.607, 'highlights': ['The process of creating dynamic ads on Facebook involves selecting accounts, campaign settings, ad account settings, ad set, and the ad creation, with the option to create an instant experience ad.', 'Dynamic ads on Facebook allow retargeting people who viewed specific products on the website, with the potential to increase product sales through targeted reminders.', 'Customization options for dynamic ads include selecting specific products for the ad, ordering products dynamically or specifying an order, choosing collections, and deciding on a cover video or image, along with the call to action button.', 'Generic ads feature a specific product from the catalog, while dynamic ads on Facebook can retarget people who viewed specific products on the website, potentially increasing product sales through targeted reminders.']}, {'end': 970.303, 'start': 857.225, 'title': 'Promoting your facebook shop', 'summary': 'Discusses the importance of promoting your facebook shop, including targeting specific product ads based on customer preferences, utilizing effective promotion strategies, and connecting the shop with e-commerce sites like shopify.', 'duration': 113.078, 'highlights': ['Setting up a Facebook shop enables you to list and promote products you sell. Creating a Facebook shop allows for the listing and promotion of products, expanding their visibility to potential customers.', 'Facebook Dynamic Ads automatically promote products to people who have expressed interest on your website or in your app. The use of Facebook Dynamic Ads automatically targets potential customers who have shown interest in specific products, enhancing the effectiveness of advertising efforts.', 'Encourage people to leave reviews and add the address of your physical store. Encouraging customer reviews and including physical store details can enhance trust and credibility, potentially influencing buying decisions and foot traffic.', 'Respond quickly to messages from customers. Providing prompt responses to customer inquiries can improve customer satisfaction and potentially lead to increased sales and positive word-of-mouth recommendations.']}], 'duration': 236.466, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/kqa9iXCI2m8/pics/kqa9iXCI2m8733837.jpg', 'highlights': ['Dynamic ads on Facebook allow retargeting people who viewed specific products on the website, with the potential to increase product sales through targeted reminders.', 'The use of Facebook Dynamic Ads automatically targets potential customers who have shown interest in specific products, enhancing the effectiveness of advertising efforts.', 'Setting up a Facebook shop enables you to list and promote products you sell, expanding their visibility to potential customers.', 'Encouraging customer reviews and including physical store details can enhance trust and credibility, potentially influencing buying decisions and foot traffic.']}], 'highlights': ['Users can set up a Facebook shop, link it to their online stores, and utilize various ad types to promote products, offering unlimited product listings and enabling direct orders through the website.', 'The process includes adding visuals, videos, pricing, inventory information, and options for sharing on social media for each product.', 'Setting up a Facebook catalog allows targeting people with specific product ads based on their browsing behavior, leading to increased marketing effectiveness.', 'Dynamic ads on Facebook allow retargeting people who viewed specific products on the website, with the potential to increase product sales through targeted reminders.']}