title
The CULT of Simon Sinek..(The Feelgood Corporate Guru) | #grindreel

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{'title': 'The CULT of Simon Sinek..(The Feelgood Corporate Guru) | #grindreel', 'heatmap': [{'end': 313.199, 'start': 295.09, 'weight': 0.713}, {'end': 832.881, 'start': 811.175, 'weight': 1}, {'end': 891.043, 'start': 869.831, 'weight': 0.863}], 'summary': "Exploring simon sinek's influential speaking style, leadership approach, and marketing tactics, the video addresses challenges in corporate environments, workplace dynamics, and the concept of infinite mindset, emphasizing the impact on youth development and the importance of empathy and patience.", 'chapters': [{'end': 319.484, 'segs': [{'end': 30.041, 'src': 'embed', 'start': 0.069, 'weight': 0, 'content': [{'end': 2.09, 'text': "So today we're taking a look at Simon Sinek.", 'start': 0.069, 'duration': 2.021}, {'end': 5.332, 'text': "He's basically the master corporate guru.", 'start': 2.13, 'duration': 3.202}, {'end': 12.255, 'text': "And before I get started with this video, I must say he's an absolutely great speaker.", 'start': 5.432, 'duration': 6.823}, {'end': 24.3, 'text': 'Fantastic. You listen to him speak, he smiles, he captures your mind, he says something funny, he breaks complicated ideas down into four or five simple steps,', 'start': 12.495, 'duration': 11.805}, {'end': 30.041, 'text': "draws little diagrams, and when you're watching them, it's really hard not to like the guy.", 'start': 24.3, 'duration': 5.741}], 'summary': 'Simon sinek is a master corporate guru known for his captivating speaking style and ability to simplify complex ideas.', 'duration': 29.972, 'max_score': 0.069, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ69.jpg'}, {'end': 273.94, 'src': 'embed', 'start': 246.046, 'weight': 1, 'content': [{'end': 250.368, 'text': 'Middle management is the hardest job in any organization.', 'start': 246.046, 'duration': 4.322}, {'end': 252.109, 'text': 'Most things break in the middle.', 'start': 250.809, 'duration': 1.3}, {'end': 257.772, 'text': 'So this video has 615,000 views pandering to middle managers that, I mean, just look at this comment section.', 'start': 252.149, 'duration': 5.623}, {'end': 259.773, 'text': 'You want to know what middle management actually is?', 'start': 257.832, 'duration': 1.941}, {'end': 265.736, 'text': "It's people who aren't good enough to do the job but aren't important enough to make business decisions.", 'start': 260.452, 'duration': 5.284}, {'end': 273.94, 'text': "Why middle management sucks is because people are hired into management positions that have never done the job before and they're telling people that actually do the job how to do it,", 'start': 265.976, 'duration': 7.964}], 'summary': 'Middle management is tough, with 615,000 views and criticism. it involves inexperienced managers directing job experts.', 'duration': 27.894, 'max_score': 246.046, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ246046.jpg'}, {'end': 319.484, 'src': 'heatmap', 'start': 295.09, 'weight': 0.713, 'content': [{'end': 300.953, 'text': "i mean even elon musk has said that, for example, i actually don't really like the fact that we lift the cars over and and back.", 'start': 295.09, 'duration': 5.863}, {'end': 305.035, 'text': 'ideally that would be a robot handoff getting rid of a middle stage.', 'start': 300.953, 'duration': 4.082}, {'end': 309.657, 'text': "yeah, exactly, so it's like okay, let's eliminate the turntable and just have robot go to robot.", 'start': 305.035, 'duration': 4.622}, {'end': 313.199, 'text': "um and then you don't have like the turntable breakage to consider.", 'start': 309.657, 'duration': 3.542}, {'end': 315.621, 'text': 'say, is the process necessary?', 'start': 313.559, 'duration': 2.062}, {'end': 317.422, 'text': 'like, because the best part is no part.', 'start': 315.621, 'duration': 1.801}, {'end': 319.484, 'text': 'best part of process is no process.', 'start': 317.422, 'duration': 2.062}], 'summary': 'Elon musk suggests eliminating car lift process for efficiency and reliability.', 'duration': 24.394, 'max_score': 295.09, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ295090.jpg'}], 'start': 0.069, 'title': "Simon sinek's speaking style and leadership approach", 'summary': "Delves into simon sinek's influential speaking style, his leadership approach, and the contrast between optimism and realism in corporate culture, including insights from his viral ted talk and perspectives on middle management.", 'chapters': [{'end': 319.484, 'start': 0.069, 'title': 'Simon sinek: corporate guru or overrated speaker?', 'summary': "Discusses simon sinek's speaking style, his approach to leadership, and the contrast between his optimistic view and a more realistic perspective on corporate culture, highlighting his viral ted talk, his views on middle management, and the essence of his speeches.", 'duration': 319.415, 'highlights': ["Simon Sinek's speaking style and approach to leadership Simon Sinek is praised for his speaking style but criticized for his approach to leadership, emphasizing the contrast between his optimistic view and a more realistic perspective on corporate culture.", "Critique of Simon Sinek's motivational speeches in corporate settings The speaker critiques Simon Sinek's motivational speeches in corporate settings, pointing out the disconnect between his messages and the realities of corporate culture.", "Simon Sinek's background and rise to guru status The chapter discusses Simon Sinek's background in advertising, his viral TED talk, and his transition to becoming a corporate guru, highlighting his approach to simplifying and presenting basic ideas as unique concepts.", "Views on middle management and corporate communication The discussion includes criticism of Simon Sinek's views on middle management, contrasting it with the practical approach of streamlining processes and communication, as exemplified by Elon Musk's perspective."]}], 'duration': 319.415, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ69.jpg', 'highlights': ["Critique of Simon Sinek's motivational speeches in corporate settings", 'Views on middle management and corporate communication', "Simon Sinek's speaking style and approach to leadership", "Simon Sinek's background and rise to guru status"]}, {'end': 579.833, 'segs': [{'end': 344.34, 'src': 'embed', 'start': 319.484, 'weight': 0, 'content': [{'end': 328.33, 'text': "so here's a video with 12.7 million views talking about millennials and the workplace and why we're so difficult,", 'start': 319.484, 'duration': 8.846}, {'end': 330.572, 'text': 'and he has boiled it down to four points.', 'start': 328.33, 'duration': 2.242}, {'end': 333.915, 'text': "it's so ridiculous generation that we call the millennials.", 'start': 330.572, 'duration': 3.343}, {'end': 341.779, 'text': 'too many of them grew up um subject to not my words failed parenting strategies.', 'start': 333.915, 'duration': 7.864}, {'end': 344.34, 'text': 'They were told that they were special all the time.', 'start': 342.199, 'duration': 2.141}], 'summary': 'Video discussing millennials and workplace with 12.7m views, highlighting four points.', 'duration': 24.856, 'max_score': 319.484, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ319484.jpg'}, {'end': 394.023, 'src': 'embed', 'start': 365.694, 'weight': 2, 'content': [{'end': 368.416, 'text': "I wasn't told that I could have anything I want just because I wanted it.", 'start': 365.694, 'duration': 2.722}, {'end': 370.458, 'text': 'I was told that I had to work for it.', 'start': 369.076, 'duration': 1.382}, {'end': 371.579, 'text': 'If you want it, work for it.', 'start': 370.518, 'duration': 1.061}, {'end': 372.94, 'text': 'I think many of us were.', 'start': 371.859, 'duration': 1.081}, {'end': 375.764, 'text': "There's this other point here, technology and social media.", 'start': 373.121, 'duration': 2.643}, {'end': 382.051, 'text': "He says that we're all addicted to our phones and we need validation from people on the internet rather than learning how to have social skills.", 'start': 376.024, 'duration': 6.027}, {'end': 387.136, 'text': "Another one, he says that we're all impatient because we're used to getting anything we want right now.", 'start': 382.191, 'duration': 4.945}, {'end': 387.937, 'text': "We don't have to wait.", 'start': 387.156, 'duration': 0.781}, {'end': 389.939, 'text': 'And then he has this other section, environment.', 'start': 387.997, 'duration': 1.942}, {'end': 394.023, 'text': "where he talks about how, let me just play it, it's so bad.", 'start': 390.74, 'duration': 3.283}], 'summary': 'Work for what you want. social media addiction. impatience due to instant gratification. concern for the environment.', 'duration': 28.329, 'max_score': 365.694, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ365694.jpg'}, {'end': 480.942, 'src': 'embed', 'start': 422.861, 'weight': 1, 'content': [{'end': 428.082, 'text': 'They care more about the short-term gains than the long-term life of this young human being.', 'start': 422.861, 'duration': 5.221}, {'end': 431.683, 'text': 'We care more about the year than the lifetime.', 'start': 428.562, 'duration': 3.121}, {'end': 437.689, 'text': "right, and so we are putting them in corporate environments that aren't helping them build their confidence.", 'start': 432.623, 'duration': 5.066}, {'end': 440.713, 'text': "that aren't helping them learn the skills of cooperation sounds good.", 'start': 437.689, 'duration': 3.024}, {'end': 446.379, 'text': "that aren't helping them overcome the challenges of a digital world and finding more balance.", 'start': 440.713, 'duration': 5.666}, {'end': 461.071, 'text': "that isn't helping them overcome the need to have instant gratification and teach them the joys and impact and the fulfillment you get from working hard over on something for a long time that cannot be done in a month or even in a year.", 'start': 446.379, 'duration': 14.692}, {'end': 461.611, 'text': 'wait, hold on.', 'start': 461.071, 'duration': 0.54}, {'end': 462.972, 'text': 'i know i i get that.', 'start': 461.611, 'duration': 1.361}, {'end': 465.374, 'text': 'i understand the value of hard work over time.', 'start': 462.972, 'duration': 2.402}, {'end': 469.057, 'text': "i think most of us do actually, and so we're thrusting to them them in corporate environments.", 'start': 465.374, 'duration': 3.683}, {'end': 472.258, 'text': "and the worst part about it is they think it's them They blame themselves.", 'start': 469.057, 'duration': 3.201}, {'end': 474.279, 'text': "They think it's them who can't deal.", 'start': 472.999, 'duration': 1.28}, {'end': 475.84, 'text': 'And so it makes it all worse.', 'start': 474.759, 'duration': 1.081}, {'end': 476.56, 'text': "It's not.", 'start': 476.12, 'duration': 0.44}, {'end': 478.221, 'text': "I'm here to tell them it's not them.", 'start': 476.64, 'duration': 1.581}, {'end': 479.821, 'text': "It's the corporations.", 'start': 478.761, 'duration': 1.06}, {'end': 480.942, 'text': "It's the corporate environments.", 'start': 479.881, 'duration': 1.061}], 'summary': "Corporate environments prioritize short-term gains over long-term development, hindering young individuals' growth and confidence.", 'duration': 58.081, 'max_score': 422.861, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ422861.jpg'}, {'end': 563.305, 'src': 'embed', 'start': 536.953, 'weight': 4, 'content': [{'end': 542.579, 'text': 'But you can bet your ass that your boss is watching the clock and seeing if you leave.', 'start': 536.953, 'duration': 5.626}, {'end': 544.48, 'text': 'every single minute.', 'start': 543.2, 'duration': 1.28}, {'end': 551.502, 'text': "what about the fact that you have to leave a two weeks notice, but your your boss can fire you on a whim, and it's the.", 'start': 544.48, 'duration': 7.022}, {'end': 558.944, 'text': "it's the hypocritical things like that, the very one-sided nature of corporate, that makes us hate corporate.", 'start': 551.502, 'duration': 7.442}, {'end': 560.704, 'text': "it's not bad leadership.", 'start': 558.944, 'duration': 1.76}, {'end': 563.305, 'text': "good leadership doesn't fix those dynamics of power.", 'start': 560.704, 'duration': 2.601}], 'summary': 'Corporate hypocrisy breeds discontent among employees.', 'duration': 26.352, 'max_score': 536.953, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ536953.jpg'}], 'start': 319.484, 'title': 'Challenges in corporate environments', 'summary': 'Addresses challenges of working with millennials, negative impact on youth development, and detrimental effects of bad leadership in corporate environments, hindering long-term growth and fulfillment.', 'chapters': [{'end': 403.292, 'start': 319.484, 'title': 'Millennials in the workplace', 'summary': 'Discusses the challenges of working with millennials, highlighting their upbringing, dependence on technology and social media, impatience, and the impact of their environment on their behavior.', 'duration': 83.808, 'highlights': ['Millennials were often raised with a sense of entitlement, being told they were special and could have anything they wanted without working for it.', 'The dependence on technology and social media has led to a lack of social skills and a need for validation from online sources.', "Millennials' impatience stems from being accustomed to instant gratification and not having to wait for things.", 'The impact of the environment on millennials, suggesting that they have faced challenges and adversity from a young age.']}, {'end': 462.972, 'start': 403.332, 'title': 'Corporate environments and youth development', 'summary': 'Discusses the negative impact of corporate environments on youth development, emphasizing the lack of support in building confidence, learning cooperation skills, and overcoming challenges in a digital world, ultimately hindering their long-term growth and fulfillment.', 'duration': 59.64, 'highlights': ['We are putting young individuals in corporate environments that prioritize short-term gains over their long-term development, hindering their confidence and cooperation skills.', 'These environments fail to help young individuals overcome challenges in a digital world and find balance, leading to a lack of preparedness for the future.', 'The focus on instant gratification in these corporate environments neglects the importance of teaching the joy and fulfillment from working hard on something for a long time.', 'The corporate environments are more concerned about numbers than the well-being and growth of the young individuals, impacting their long-term development.']}, {'end': 579.833, 'start': 462.972, 'title': 'Corporate environments and bad leadership', 'summary': 'Highlights the detrimental effects of corporate environments and bad leadership, demonstrating the disparity in treatment and expectations between employees and employers, ultimately leading to a sense of disillusionment and frustration.', 'duration': 116.861, 'highlights': ['The disparity in treatment and expectations between employees and employers, such as expecting employees to work as if they own part of the company without providing appropriate compensation and benefits, leads to a sense of disillusionment and frustration.', "The hypocrisy of corporate environments, where employees are expected to give a two weeks' notice before leaving while the employer can fire them on a whim, contributes to the one-sided nature of corporate dynamics, causing employees to harbor resentment towards corporations.", 'The lack of good leadership in corporate environments is identified as a primary cause of employees feeling disillusioned, but the speaker argues that good leadership cannot rectify the inherent power imbalances and unfair treatment present within corporate structures, challenging the notion that better leadership alone can solve the issues.', 'Employees are made to feel that they are at fault for not being able to cope with corporate environments, when in reality, the speaker asserts that it is the corporations and their lack of good leadership that are responsible for the negative experiences of employees, highlighting the need for a shift in perspective and accountability.', 'The speaker criticizes the tendency of leaders to appease employees by validating their feelings without addressing the fundamental issues within corporate environments, emphasizing that simply making employees feel good does not address the underlying problems and does not lead to meaningful change.']}], 'duration': 260.349, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ319484.jpg', 'highlights': ['The impact of the environment on millennials, suggesting that they have faced challenges and adversity from a young age.', 'The disparity in treatment and expectations between employees and employers, such as expecting employees to work as if they own part of the company without providing appropriate compensation and benefits, leads to a sense of disillusionment and frustration.', 'The dependence on technology and social media has led to a lack of social skills and a need for validation from online sources.', 'We are putting young individuals in corporate environments that prioritize short-term gains over their long-term development, hindering their confidence and cooperation skills.', "The hypocrisy of corporate environments, where employees are expected to give a two weeks' notice before leaving while the employer can fire them on a whim, contributes to the one-sided nature of corporate dynamics, causing employees to harbor resentment towards corporations.", 'The focus on instant gratification in these corporate environments neglects the importance of teaching the joy and fulfillment from working hard on something for a long time.']}, {'end': 864.342, 'segs': [{'end': 624.375, 'src': 'embed', 'start': 599.155, 'weight': 3, 'content': [{'end': 606.1, 'text': "it's okay to ask questions and it's okay to not understand something and it's okay to like verbalize that because maybe you're helping someone else.", 'start': 599.155, 'duration': 6.945}, {'end': 615.886, 'text': 'but this is a 2 million view video that essentially over complicates that sentiment, boils it back down and makes everyone feel good,', 'start': 606.1, 'duration': 9.786}, {'end': 617.047, 'text': "and that's what people want.", 'start': 615.886, 'duration': 1.161}, {'end': 624.375, 'text': "I guess I'm an idiot like and I'm not being, I'm not being flip about it, like I don't understand very complicated things.", 'start': 617.047, 'duration': 7.328}], 'summary': 'Overcomplicates sentiment, but simplifies for 2m views, making everyone feel good.', 'duration': 25.22, 'max_score': 599.155, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ599155.jpg'}, {'end': 705.89, 'src': 'embed', 'start': 661.454, 'weight': 1, 'content': [{'end': 668.637, 'text': 'And you know, he uses that subtly to elevate his credibility and make himself more of an authority on the matter.', 'start': 661.454, 'duration': 7.183}, {'end': 675.726, 'text': 'And then after he tells the story, he uses science terms to boost his credibility some more.', 'start': 669.477, 'duration': 6.249}, {'end': 680.012, 'text': "He also speaks confidently about everything that he's saying.", 'start': 676.007, 'duration': 4.005}, {'end': 681.094, 'text': "You can't question it.", 'start': 680.193, 'duration': 0.901}, {'end': 686.621, 'text': "He doesn't tell you what to do, so to speak, but he still tells you what to do.", 'start': 681.234, 'duration': 5.387}, {'end': 689.523, 'text': 'For example, his best-selling book, Start With Why.', 'start': 686.781, 'duration': 2.742}, {'end': 691.524, 'text': "It's not very commanding.", 'start': 690.003, 'duration': 1.521}, {'end': 693.985, 'text': "It's kind of like, you know, this is what you should do.", 'start': 691.644, 'duration': 2.341}, {'end': 698.747, 'text': 'And he puts himself to be in this kind of alpha position without being overbearing about it.', 'start': 694.605, 'duration': 4.142}, {'end': 701.188, 'text': "And again, that's what sells.", 'start': 699.087, 'duration': 2.101}, {'end': 702.489, 'text': "It's a marketing tactic.", 'start': 701.628, 'duration': 0.861}, {'end': 703.509, 'text': "And that's what he comes from.", 'start': 702.529, 'duration': 0.98}, {'end': 705.89, 'text': 'He comes from advertising and marketing.', 'start': 703.669, 'duration': 2.221}], 'summary': 'Simon sinek uses subtle tactics and science terms to boost credibility and authority in his marketing approach.', 'duration': 44.436, 'max_score': 661.454, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ661454.jpg'}, {'end': 751.598, 'src': 'embed', 'start': 724.3, 'weight': 0, 'content': [{'end': 728.222, 'text': "You're probably helping other people, but here's a two minute story about how he does the same thing.", 'start': 724.3, 'duration': 3.922}, {'end': 729.343, 'text': "And it's 2 million views.", 'start': 728.242, 'duration': 1.101}, {'end': 732.265, 'text': "He just panders and I get it, right? He's he's relatable.", 'start': 729.583, 'duration': 2.682}, {'end': 733.346, 'text': 'He makes you laugh.', 'start': 732.666, 'duration': 0.68}, {'end': 734.127, 'text': 'He smiles.', 'start': 733.546, 'duration': 0.581}, {'end': 738.13, 'text': "I mean, I, I'd almost want to call him Simon snake oil.", 'start': 734.327, 'duration': 3.803}, {'end': 743.573, 'text': 'You know, they brought me on to do some work for them, but, and so all the C-level executives and me see, right.', 'start': 738.59, 'duration': 4.983}, {'end': 746.996, 'text': "I gotta mention they're all C-level, right? Like the chief, whatever.", 'start': 743.653, 'duration': 3.343}, {'end': 751.598, 'text': "PowerPoint that they had printed up in front of them and I had it as with as well and I didn't understand a Frickin word of it.", 'start': 747.276, 'duration': 4.322}], 'summary': '2m views on relatable story, c-level execs baffled by powerpoint.', 'duration': 27.298, 'max_score': 724.3, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ724300.jpg'}, {'end': 832.881, 'src': 'heatmap', 'start': 775.909, 'weight': 4, 'content': [{'end': 780.351, 'text': "And one by one, all the C-level executives said, yeah, I don't understand it either.", 'start': 775.909, 'duration': 4.442}, {'end': 782.311, 'text': "Now, if the idiot hadn't spoken up.", 'start': 780.891, 'duration': 1.42}, {'end': 786.752, 'text': "Yeah How the fuck does this have two million views? I don't I don't get it, dude.", 'start': 782.451, 'duration': 4.301}, {'end': 794.795, 'text': "Like, I raised my hand because these these other C-level people were too afraid to and they didn't want to admit that they didn't understand it.", 'start': 786.772, 'duration': 8.023}, {'end': 795.755, 'text': "So, like, you know, it's OK.", 'start': 794.915, 'duration': 0.84}, {'end': 797.389, 'text': 'Let me go back to another thing.', 'start': 796.107, 'duration': 1.282}, {'end': 799.071, 'text': 'Millennials in the workplace.', 'start': 797.849, 'duration': 1.222}, {'end': 804.457, 'text': 'And so I keep meeting these wonderful, fantastic, idealistic, hardworking, smart kids.', 'start': 799.391, 'duration': 5.066}, {'end': 805.779, 'text': "They've just graduated school.", 'start': 804.477, 'duration': 1.302}, {'end': 807.241, 'text': "They're in their entry level job.", 'start': 805.959, 'duration': 1.282}, {'end': 810.645, 'text': "I sit down with them and I go, how's it going? They go, I think I'm going to quit.", 'start': 807.521, 'duration': 3.124}, {'end': 814.616, 'text': "I'm like, why? They're like, I'm not making an impact.", 'start': 811.175, 'duration': 3.441}, {'end': 816.416, 'text': "I'm like, you've been here eight months.", 'start': 815.116, 'duration': 1.3}, {'end': 820.798, 'text': 'Look at all these fucking boomers here.', 'start': 819.137, 'duration': 1.661}, {'end': 825.339, 'text': "Like bro, I would quit too if I was at a job for eight months and I'm not making an impact.", 'start': 821.858, 'duration': 3.481}, {'end': 832.881, 'text': "I don't feel like that is something that should be laughed at by all these boomers in the audience or these Gen Xers or whatever.", 'start': 825.959, 'duration': 6.922}], 'summary': 'C-level execs admit not understanding, millennials feel undervalued after 8 months.', 'duration': 40.507, 'max_score': 775.909, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ775909.jpg'}, {'end': 869.691, 'src': 'embed', 'start': 839.263, 'weight': 6, 'content': [{'end': 840.384, 'text': "That's like a legit reason.", 'start': 839.263, 'duration': 1.121}, {'end': 845.388, 'text': "If someone doesn't want to feel like a number after eight months, that's not laughable.", 'start': 840.724, 'duration': 4.664}, {'end': 850.832, 'text': 'Like, what is this show? And so what this young generation needs to learn is patience.', 'start': 845.548, 'duration': 5.284}, {'end': 852.693, 'text': 'We have patience.', 'start': 851.833, 'duration': 0.86}, {'end': 855.715, 'text': "We just don't have time for your bullshit.", 'start': 853.554, 'duration': 2.161}, {'end': 855.996, 'text': 'you know?', 'start': 855.715, 'duration': 0.281}, {'end': 864.342, 'text': "Like I, definitely know the value of hard work over time and delayed satisfaction, but I don't have time.", 'start': 856.176, 'duration': 8.166}, {'end': 869.691, 'text': "to get paid minimum wage when I know that you're cashing out Lambos.", 'start': 866.345, 'duration': 3.346}], 'summary': 'Young generation values patience but not minimum wage, seeks better compensation.', 'duration': 30.428, 'max_score': 839.263, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ839263.jpg'}], 'start': 580.573, 'title': "Simon sinek's marketing tactics and workplace challenges", 'summary': "Examines simon sinek's marketing tactics, including relatable storytelling and credibility elevation, as well as workplace challenges such as understanding presentations and the impact of millennials, highlighting the importance of patience.", 'chapters': [{'end': 724.28, 'start': 580.573, 'title': "Simon sinek's marketing tactics", 'summary': "Examines simon sinek's marketing tactics, particularly his use of relatable storytelling, subtle credibility elevation, and confidence in his messaging to reach a wide audience, as evidenced by his popular videos and books.", 'duration': 143.707, 'highlights': ['Simon Sinek uses relatable storytelling and subtle credibility elevation to captivate his audience, as seen in his videos and books, contributing to his wide reach and influence.', "He promotes the idea that it's okay to ask questions and not understand complicated things, resonating with a broad audience and garnering over 2 million views on a video with that sentiment.", "Sinek's background in advertising and marketing equips him with effective tactics to grab people's attention and sell his ideas, as evident from his successful videos and books.", "Sinek's confident messaging and subtle positioning of himself as an authority contribute to his marketing tactics, allowing him to convey his ideas effectively without being overbearing."]}, {'end': 864.342, 'start': 724.3, 'title': 'Challenges in the workplace', 'summary': 'Discusses the challenges faced by a consultant in understanding a presentation, the issue of millennials feeling unimpactful at work, and the importance of patience in the workplace.', 'duration': 140.042, 'highlights': ['The consultant struggles to understand a presentation, leading to the realization that all C-level executives also do not comprehend it, highlighting a communication issue within the workplace.', 'Millennials express feeling unimpactful at work after eight months, emphasizing the need for patience and understanding in the workplace.', 'The speaker emphasizes the importance of patience in the workplace and the value of hard work over time, reflecting the perspective of the younger generation.']}], 'duration': 283.769, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ580573.jpg', 'highlights': ['Simon Sinek uses relatable storytelling and subtle credibility elevation to captivate his audience, contributing to his wide reach and influence.', "Sinek's confident messaging and subtle positioning of himself as an authority contribute to his marketing tactics, allowing him to convey his ideas effectively without being overbearing.", "Sinek's background in advertising and marketing equips him with effective tactics to grab people's attention and sell his ideas, as evident from his successful videos and books.", "He promotes the idea that it's okay to ask questions and not understand complicated things, resonating with a broad audience and garnering over 2 million views on a video with that sentiment.", 'The consultant struggles to understand a presentation, leading to the realization that all C-level executives also do not comprehend it, highlighting a communication issue within the workplace.', 'Millennials express feeling unimpactful at work after eight months, emphasizing the need for patience and understanding in the workplace.', 'The speaker emphasizes the importance of patience in the workplace and the value of hard work over time, reflecting the perspective of the younger generation.']}, {'end': 1170.815, 'segs': [{'end': 906.757, 'src': 'heatmap', 'start': 869.831, 'weight': 0, 'content': [{'end': 876.462, 'text': 'He just has a way of making everyone feel good about themselves without ever addressing the fact that there are power dynamics in corporate.', 'start': 869.831, 'duration': 6.631}, {'end': 878.446, 'text': "I mean there's even an article on Forbes.", 'start': 876.683, 'duration': 1.763}, {'end': 882.815, 'text': 'That is author Simon Sinek is full of hot air and other reasons.', 'start': 879.332, 'duration': 3.483}, {'end': 884.997, 'text': 'you should follow his lead because he knows how to market right?', 'start': 882.815, 'duration': 2.182}, {'end': 887.32, 'text': 'Deploy scientific lingo.', 'start': 885.658, 'duration': 1.662}, {'end': 889.061, 'text': 'Yep, he does.', 'start': 888.06, 'duration': 1.001}, {'end': 890.182, 'text': 'He does do that.', 'start': 889.562, 'duration': 0.62}, {'end': 891.043, 'text': 'Command to control.', 'start': 890.342, 'duration': 0.701}, {'end': 893.645, 'text': 'Position himself as the guy in charge without being too obvious about it.', 'start': 891.103, 'duration': 2.542}, {'end': 899.291, 'text': "He's careful to speak in an unthreatening tone while at the same time choosing words that establish him as an undisputed alpha thinker.", 'start': 893.786, 'duration': 5.505}, {'end': 900.512, 'text': "I'm Simon Sinek.", 'start': 899.671, 'duration': 0.841}, {'end': 903.214, 'text': "I'll tell you a little funny story about..", 'start': 901.473, 'duration': 1.741}, {'end': 906.757, 'text': "See? Immediately starts the video off with, I'll tell you a little funny story.", 'start': 903.214, 'duration': 3.543}], 'summary': 'Simon sinek strategically establishes himself as an alpha thinker while maintaining an unthreatening tone in his marketing approach.', 'duration': 36.926, 'max_score': 869.831, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ869831.jpg'}, {'end': 970.259, 'src': 'embed', 'start': 938.36, 'weight': 1, 'content': [{'end': 940.862, 'text': 'oh, let me stop you right there, simon.', 'start': 938.36, 'duration': 2.502}, {'end': 942.503, 'text': "uh, i don't think that's true.", 'start': 940.862, 'duration': 1.641}, {'end': 944.984, 'text': 'i think that just makes other followers feel good.', 'start': 942.503, 'duration': 2.481}, {'end': 946.525, 'text': 'right, the followers are like one of us.', 'start': 944.984, 'duration': 1.541}, {'end': 948.186, 'text': "he's relatable.", 'start': 946.525, 'duration': 1.661}, {'end': 952.349, 'text': 'uh, the best leaders are the best leaders.', 'start': 948.186, 'duration': 4.163}, {'end': 954.15, 'text': "that's is what it comes down to.", 'start': 952.349, 'duration': 1.801}, {'end': 961.556, 'text': 'leadership is the choice to take care of the people to the left of me and to take care of the people to the right of me, to see that they succeed,', 'start': 954.15, 'duration': 7.406}, {'end': 963.917, 'text': 'they advance, that they do well in life.', 'start': 961.556, 'duration': 2.361}, {'end': 970.259, 'text': "Sometimes at the expense of- Yeah, that sounds real good, right? Like it's their job to make sure that you're gonna succeed.", 'start': 964.137, 'duration': 6.122}], 'summary': 'Relatable leaders take care of others for success.', 'duration': 31.899, 'max_score': 938.36, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ938360.jpg'}, {'end': 998.775, 'src': 'embed', 'start': 973.12, 'weight': 4, 'content': [{'end': 977.762, 'text': "Leadership means that I'm gonna tell you what to do and you're gonna do it.", 'start': 973.12, 'duration': 4.642}, {'end': 982.644, 'text': "And if you don't, well, we're gonna put you on a PIP and then you're probably gonna get fired.", 'start': 978.222, 'duration': 4.422}, {'end': 988.973, 'text': "And if you do do something, if my team does do great work, well, I'm going to get credit for all that great work because I'm the leader.", 'start': 983.991, 'duration': 4.982}, {'end': 990.333, 'text': "Like it shouldn't work that way.", 'start': 989.193, 'duration': 1.14}, {'end': 998.155, 'text': "Like you're saying, yeah, but we all know the reality of how this world actually works is what I'm saying.", 'start': 990.373, 'duration': 7.782}, {'end': 998.775, 'text': 'I get it now.', 'start': 998.275, 'duration': 0.5}], 'summary': 'Leadership should credit team for great work, not just the leader. reality check.', 'duration': 25.655, 'max_score': 973.12, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ973120.jpg'}, {'end': 1185.144, 'src': 'embed', 'start': 1154.602, 'weight': 2, 'content': [{'end': 1158.105, 'text': 'The leaders who embrace an infinite mindset in stark contrast, build stronger, more innovative,', 'start': 1154.602, 'duration': 3.503}, {'end': 1163.629, 'text': 'more inspiring organizations that they have the resilience to thrive in an ever-changing world while their competitors fall by the wayside.', 'start': 1158.105, 'duration': 5.524}, {'end': 1167.372, 'text': 'Ultimately, those who adopt an infinite mindset are the ones who lead the rest of us into the future.', 'start': 1163.689, 'duration': 3.683}, {'end': 1170.815, 'text': 'Look at this mumbo-jumbo buzzword jargon here.', 'start': 1167.392, 'duration': 3.423}, {'end': 1173.918, 'text': "Here's a video from his Twitter where someone asked him a question is college a waste of time?", 'start': 1170.975, 'duration': 2.943}, {'end': 1177.317, 'text': "i know there's a whole movement against college,", 'start': 1174.955, 'duration': 2.362}, {'end': 1185.144, 'text': "and one of the reasons there's a movement against college comes from people who've done extremely well either while they were in college and dropped out mark zuckerberg.", 'start': 1177.317, 'duration': 7.827}], 'summary': 'Leaders with an infinite mindset build innovative, resilient organizations, leading into the future.', 'duration': 30.542, 'max_score': 1154.602, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ1154602.jpg'}], 'start': 866.345, 'title': "Simon sinek's alpha thinker strategy and leadership concepts", 'summary': "Delves into simon sinek's alpha thinker strategy, focusing on carefully chosen words, tone, and credibility, and explores leadership and followership, challenging traditional perspectives and introducing the concept of infinite mindset.", 'chapters': [{'end': 920.342, 'start': 866.345, 'title': "Simon sinek's alpha thinker strategy", 'summary': 'Discusses how simon sinek establishes himself as an alpha thinker through carefully chosen words, unthreatening tone, and credibility, while addressing power dynamics in corporate and his marketing strategies.', 'duration': 53.997, 'highlights': ['Simon Sinek establishes himself as an alpha thinker through carefully chosen words, unthreatening tone, and credibility, positioning himself as the guy in charge.', 'He addresses power dynamics in corporate by making everyone feel good about themselves while not directly acknowledging the power imbalances.', 'Simon Sinek strategically uses humor and credibility to market himself, as seen in his speeches and anecdotes.', "There is a mention of an article on Forbes questioning Simon Sinek's credibility and marketing strategies."]}, {'end': 1170.815, 'start': 920.623, 'title': 'Leadership and followership', 'summary': 'Discusses the concept of leadership and followership, emphasizing the importance of taking care of others, but challenges the traditional perspective of leadership, and introduces the concept of infinite mindset in leadership.', 'duration': 250.192, 'highlights': ['The best leaders are actually the best followers. Emphasizing the importance of being a good follower as a key characteristic of being a good leader.', "Leadership means that I'm gonna tell you what to do and you're gonna do it. Challenging the traditional perspective of leadership as a hierarchical, authoritative role.", 'The leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations that have the resilience to thrive in an ever-changing world. Introducing the concept of infinite mindset in leadership and its impact on organizational success and resilience.', "Comparing ourselves to others might be natural, but it's also deadly. Challenging the notion that comparing oneself to others is beneficial, reframing it as potentially harmful.", 'A peanut butter and jelly is the perfect example of what you can achieve by combining three ingredients to make a wonderful product. Using a metaphor to explain the dynamics of leadership and collaboration within an organization.']}], 'duration': 304.47, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ866345.jpg', 'highlights': ['Simon Sinek establishes himself as an alpha thinker through carefully chosen words, unthreatening tone, and credibility, positioning himself as the guy in charge.', 'The best leaders are actually the best followers. Emphasizing the importance of being a good follower as a key characteristic of being a good leader.', 'The leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations that have the resilience to thrive in an ever-changing world. Introducing the concept of infinite mindset in leadership and its impact on organizational success and resilience.', 'Simon Sinek strategically uses humor and credibility to market himself, as seen in his speeches and anecdotes.', "Leadership means that I'm gonna tell you what to do and you're gonna do it. Challenging the traditional perspective of leadership as a hierarchical, authoritative role."]}, {'end': 1562.278, 'segs': [{'end': 1213.222, 'src': 'embed', 'start': 1188.587, 'weight': 0, 'content': [{'end': 1194.972, 'text': "well, that's true, some people don't need it, but there's more to college than simply the subjects that we learn.", 'start': 1188.587, 'duration': 6.385}, {'end': 1196.814, 'text': 'do we need the subjects in college?', 'start': 1194.972, 'duration': 1.842}, {'end': 1205.458, 'text': "yes, not really yes, yes, you do most of the stuff we'll study in college we won't need in future, in our future, and it won't help us be successful,", 'start': 1196.814, 'duration': 8.644}, {'end': 1205.958, 'text': 'i mean.', 'start': 1205.458, 'duration': 0.5}, {'end': 1209.86, 'text': "but we're learning, true, but school we're learning how to interact with other people.", 'start': 1205.958, 'duration': 3.902}, {'end': 1213.222, 'text': "um, for many of us it's the first time we we left home.", 'start': 1209.86, 'duration': 3.362}], 'summary': 'College provides more than just subjects, it teaches interaction and independence.', 'duration': 24.635, 'max_score': 1188.587, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ1188587.jpg'}, {'end': 1326.911, 'src': 'embed', 'start': 1270.354, 'weight': 1, 'content': [{'end': 1273.535, 'text': "In high school, largely you do as you're told, you take the test and that's it.", 'start': 1270.354, 'duration': 3.181}, {'end': 1276.396, 'text': "In college, you do as you're told and you take the test and that's it.", 'start': 1274.155, 'duration': 2.241}, {'end': 1278.681, 'text': "That's the same shit.", 'start': 1277.54, 'duration': 1.141}, {'end': 1279.821, 'text': "No, it's not.", 'start': 1278.701, 'duration': 1.12}, {'end': 1282.143, 'text': 'So I should again get into student debt so I can learn how to disagree?', 'start': 1279.841, 'duration': 2.302}, {'end': 1282.703, 'text': 'Are you kidding me?', 'start': 1282.163, 'duration': 0.54}, {'end': 1302.593, 'text': 'choose your classes based on the quality of your professors, not based on how easy the classes are, or sometimes even just what the subject.', 'start': 1296.431, 'duration': 6.162}, {'end': 1303.893, 'text': 'okay, you want to know something, simon.', 'start': 1302.593, 'duration': 1.3}, {'end': 1308.574, 'text': 'the the easy classes are the ones where you disagree with your professors, like the philosophy ones.', 'start': 1303.893, 'duration': 4.681}, {'end': 1314.696, 'text': "so here's a video where simon says if your boss is terrible, don't hate him, don't dislike him, have empathy for him.", 'start': 1308.574, 'duration': 6.122}, {'end': 1316.957, 'text': 'and again, this is what he does with his whole speech.', 'start': 1314.696, 'duration': 2.261}, {'end': 1318.077, 'text': "it's not your fault.", 'start': 1316.957, 'duration': 1.12}, {'end': 1319.618, 'text': 'the leadership is just bad.', 'start': 1318.077, 'duration': 1.541}, {'end': 1320.638, 'text': 'feel sorry for them.', 'start': 1319.618, 'duration': 1.02}, {'end': 1323.45, 'text': "I'm gonna tell you go, get a different job.", 'start': 1321.829, 'duration': 1.621}, {'end': 1324.57, 'text': 'Fuck that guy.', 'start': 1323.85, 'duration': 0.72}, {'end': 1326.191, 'text': 'You know, bye.', 'start': 1324.85, 'duration': 1.341}, {'end': 1326.911, 'text': "I'm out.", 'start': 1326.551, 'duration': 0.36}], 'summary': 'High school and college education differences, disagreement with professors, and leadership empathy explored.', 'duration': 56.557, 'max_score': 1270.354, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ1270354.jpg'}, {'end': 1511.189, 'src': 'embed', 'start': 1476.054, 'weight': 4, 'content': [{'end': 1480.336, 'text': "We're judged in our companies very often by how much we produce, by how much we bring in.", 'start': 1476.054, 'duration': 4.282}, {'end': 1483.058, 'text': 'We need to change the incentive structures.', 'start': 1481.217, 'duration': 1.841}, {'end': 1486.62, 'text': 'We need to judge people by how helpful they are to others.', 'start': 1483.598, 'duration': 3.022}, {'end': 1491.083, 'text': 'Are they good team members? We need to find better balances in our society.', 'start': 1487, 'duration': 4.083}, {'end': 1503.046, 'text': 'And we all need to learn to be a little more Zen Buddhist and learn to disconnect ourselves from the material and find joy and happiness in our friends and the things that we do and the experiences that we have,', 'start': 1491.563, 'duration': 11.483}, {'end': 1504.387, 'text': 'not just the stuff that we have.', 'start': 1503.046, 'duration': 1.341}, {'end': 1508.768, 'text': 'So I think it just takes practice and a little change in our society.', 'start': 1504.667, 'duration': 4.101}, {'end': 1511.189, 'text': 'You see how he just like swerves these really difficult questions.', 'start': 1508.788, 'duration': 2.401}], 'summary': 'Promote judging based on helpfulness and team support, finding balance, and disconnecting from materialism for societal improvement.', 'duration': 35.135, 'max_score': 1476.054, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/k6UZWH84wXQ/pics/k6UZWH84wXQ1476054.jpg'}], 'start': 1170.975, 'title': 'College and workplace dynamics', 'summary': 'Delves into the multifaceted value of college, emphasizing the development of interpersonal skills and independent thinking. additionally, it touches on empathy in dealing with difficult bosses and the need for societal shifts in leadership values.', 'chapters': [{'end': 1308.574, 'start': 1170.975, 'title': 'College: more than subjects', 'summary': 'Explores the value of college beyond academic subjects, highlighting the importance of learning how to interact with others, fend for ourselves, and form independent opinions, challenging the notion of college as solely a place for academic learning.', 'duration': 137.599, 'highlights': ['Learning to interact with others and fend for ourselves is a crucial aspect of college. College provides an opportunity for individuals to learn essential life skills, such as interacting with others and becoming self-reliant, which are valuable beyond academic knowledge.', 'Challenging and forming independent opinions is an important part of certain college classes. The speaker emphasizes the significance of classes where students are encouraged to disagree with their professors, highlighting the value of developing independent perspectives and critical thinking skills.', 'The speaker questions the notion of getting into student debt solely for learning how to disagree. The speaker challenges the idea of accumulating significant student debt for the purpose of developing the ability to disagree, raising important considerations about the practical value of college education.']}, {'end': 1562.278, 'start': 1308.574, 'title': 'Dealing with a terrible boss', 'summary': 'Discusses the importance of having empathy for a bad boss, the concept of infinite and finite players, and the need for societal change in leadership judgment and values.', 'duration': 253.704, 'highlights': ['Simon Sinek emphasizes the need for empathy towards a bad boss, highlighting the concept of infinite and finite players and advises not to hate or blame them.', 'He challenges the societal focus on profit and materialism, advocating for a shift towards valuing helpfulness and teamwork in leadership judgment.', 'Sinek suggests that change starts at home, addressing the need for societal change and the importance of disconnecting from materialism for happiness.']}], 'duration': 391.303, 'thumbnail': '', 'highlights': ['College provides an opportunity for individuals to learn essential life skills, such as interacting with others and becoming self-reliant.', 'The speaker emphasizes the significance of classes where students are encouraged to disagree with their professors, highlighting the value of developing independent perspectives and critical thinking skills.', 'The speaker questions the notion of getting into student debt solely for learning how to disagree.', 'Simon Sinek emphasizes the need for empathy towards a bad boss, highlighting the concept of infinite and finite players and advises not to hate or blame them.', 'Sinek suggests that change starts at home, addressing the need for societal change and the importance of disconnecting from materialism for happiness.', 'The speaker challenges the societal focus on profit and materialism, advocating for a shift towards valuing helpfulness and teamwork in leadership judgment.']}], 'highlights': ['The leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations that have the resilience to thrive in an ever-changing world. Introducing the concept of infinite mindset in leadership and its impact on organizational success and resilience.', "Simon Sinek's background in advertising and marketing equips him with effective tactics to grab people's attention and sell his ideas, as evident from his successful videos and books.", 'Simon Sinek uses relatable storytelling and subtle credibility elevation to captivate his audience, contributing to his wide reach and influence.', 'The impact of the environment on millennials, suggesting that they have faced challenges and adversity from a young age.', 'The disparity in treatment and expectations between employees and employers, such as expecting employees to work as if they own part of the company without providing appropriate compensation and benefits, leads to a sense of disillusionment and frustration.', 'The dependence on technology and social media has led to a lack of social skills and a need for validation from online sources.', 'We are putting young individuals in corporate environments that prioritize short-term gains over their long-term development, hindering their confidence and cooperation skills.', "The hypocrisy of corporate environments, where employees are expected to give a two weeks' notice before leaving while the employer can fire them on a whim, contributes to the one-sided nature of corporate dynamics, causing employees to harbor resentment towards corporations.", 'The focus on instant gratification in these corporate environments neglects the importance of teaching the joy and fulfillment from working hard on something for a long time.', 'The best leaders are actually the best followers. Emphasizing the importance of being a good follower as a key characteristic of being a good leader.', 'Simon Sinek establishes himself as an alpha thinker through carefully chosen words, unthreatening tone, and credibility, positioning himself as the guy in charge.', "Simon Sinek's speaking style and approach to leadership", 'The speaker emphasizes the significance of classes where students are encouraged to disagree with their professors, highlighting the value of developing independent perspectives and critical thinking skills.', 'The speaker challenges the societal focus on profit and materialism, advocating for a shift towards valuing helpfulness and teamwork in leadership judgment.', 'Simon Sinek emphasizes the need for empathy towards a bad boss, highlighting the concept of infinite and finite players and advises not to hate or blame them.', 'Sinek suggests that change starts at home, addressing the need for societal change and the importance of disconnecting from materialism for happiness.']}