title
Digital Marketing Course In 11 Hours [2020] | Digital Marketing Tutorial For Beginners | Simplilearn

description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=DigitalMarketing-gkjafTTU_Go&utm_medium=DescriptionFF&utm_source=youtube 🔥Digital Marketing Masters Program (Discount Code - YTBE15): https://www.simplilearn.com/master-in-digital-marketing?utm_campaign=SCE-DmMasters&utm_medium=DescriptionFF&utm_source=youtube In this Digital Marketing Course in 11 hours [2020], we'll give you everything you need to know about Digital Marketing. In this digital marketing course, we'll talk about what is digital marketing, SEO, and its various concepts, social media marketing, facebook ads, instagram marketing, youtube ads, content marketing, email marketing, affiliate marketing, and much more! 🔥Free Digital Marketing Course: https://www.simplilearn.com/learn-digital-marketing-fundamentals-basics-skillup?utm_campaign=DigitalMarketing&utm_medium=Description&utm_source=youtube 00:00:00 Intro to Digital marketing 00:05:20 What is Digital marketing 00:12:42 Types of Digital marketing 00:41:32 Digital Marketing Tools 03:17:55 What is SEO 03:26:42 Seo basics and types 04:23:14 Google Ads Basic 05:00:34 Social media marketing basics 05:06:44 Facebook Ads 05:18:11 Instagram Marketing Strategy 2020 05:28:41 How to Create Instagram videos 05:45:52 Facebook vs Instagram 06:01:05 How to Create youtube, Instagram, and Twitter Add 07:32:15 How to use storytelling in your Social Media Strategy 07:51:53 Top social media marketing tips and tricks 2020 08:10:20 Beginners guide to content marketing 08:22:45 Content and Email marketing strategy 09:45:14 Benefits of email marketing 09:47:00 Affiliate Marketing 10:17:31 Best Marketing books 10:32:26 Top 15 Marketing hacks 10:41:37 Top 10 Digital Marketing Skills 11:07:06 Digital Marketing Careers ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs #DigitalMarktingCourse #DigitalMarketingFullCourse #DigitalMarketingTutorialForBeginners #DigitalMarketing #LearnDigitalMarketing #DigitalMarketingForBeginners #DigitalMarketingTools #WhatIsDigitalMarketing #DigitalMarketingCourse #Simplilearn ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Become eligible to be part of the Purdue University Alumni Association - Masterclasses delivered by Purdue faculty - Harvard Business Publishing Cases - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects - 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. - 35+ digital marketing tools - Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs) - Course aligned with Hootsuite and SE Ranking certification - Learn using Meta Business Coach Chatbot - Live classes delivered by Industry Experts along with self-paced content ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology 👉Learn more at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=DigitalMarketing-gkjafTTU_Go&utm_medium=Description&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

detail
{'title': 'Digital Marketing Course In 11 Hours [2020] | Digital Marketing Tutorial For Beginners | Simplilearn', 'heatmap': [{'end': 2063.204, 'start': 1231.258, 'weight': 0.83}, {'end': 3308.634, 'start': 2470.955, 'weight': 1}, {'end': 12372.2, 'start': 11542.748, 'weight': 0.786}, {'end': 29694.947, 'start': 29272.546, 'weight': 0.737}, {'end': 37940.239, 'start': 37508.566, 'weight': 0.896}], 'summary': "This 11-hour digital marketing course for 2021 covers seo, google ads, social media, email, and affiliate marketing, emphasizing digital's advantages over traditional marketing. it includes quantifiable data such as 83% of online audience needing encouragement to complete a purchase and highlights tools and strategies for maximizing post-purchase stage, email marketing, competitor analysis, seo ranking factors, instagram marketing, and monetizing social media videos and ads.", 'chapters': [{'end': 980.096, 'segs': [{'end': 129.571, 'src': 'embed', 'start': 92.138, 'weight': 0, 'content': [{'end': 98.404, 'text': 'It would give marketers the opportunity to interact with and understand their audience better and to increase the trust in their brand.', 'start': 92.138, 'duration': 6.266}, {'end': 105.286, 'text': 'digital marketing would also show marketers advertisements to people based on their actions and preferences on the internet,', 'start': 99.105, 'duration': 6.181}, {'end': 109.067, 'text': 'while being less expensive than traditional forms of advertising.', 'start': 105.286, 'duration': 3.781}, {'end': 116.189, 'text': 'after understanding the main concepts of digital marketing, joey realized there was more to digital marketing than he initially thought.', 'start': 109.067, 'duration': 7.122}, {'end': 125.13, 'text': 'there were also many types of digital marketing types, like content marketing, search engine optimization, pay-per-click social media marketing,', 'start': 116.189, 'duration': 8.941}, {'end': 129.571, 'text': 'email marketing and affiliate marketing, And once he understood those types,', 'start': 125.13, 'duration': 4.441}], 'summary': 'Digital marketing offers better audience interaction, targeted ads, and cost-effectiveness, with various types like content marketing, seo, ppc, social media, email, and affiliate marketing.', 'duration': 37.433, 'max_score': 92.138, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go92138.jpg'}, {'end': 374.274, 'src': 'embed', 'start': 348.034, 'weight': 1, 'content': [{'end': 357.001, 'text': "so really, if we're listening in everybody, every marketer is using digital marketing for his or her business.", 'start': 348.034, 'duration': 8.967}, {'end': 361.704, 'text': 'now, digital marketing has become more popular than traditional marketing.', 'start': 357.521, 'duration': 4.183}, {'end': 363.606, 'text': "that's not a surprise.", 'start': 361.704, 'duration': 1.902}, {'end': 370.091, 'text': 'so, in response hey, over the past few decades, digital marketing has evolved at a rapid pace.', 'start': 363.606, 'duration': 6.485}, {'end': 374.274, 'text': 'these days, a lot of people spend most of their time on the internet.', 'start': 370.091, 'duration': 4.183}], 'summary': 'Digital marketing is now more popular than traditional marketing, with rapid evolution over the past few decades.', 'duration': 26.24, 'max_score': 348.034, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go348034.jpg'}, {'end': 574.443, 'src': 'embed', 'start': 536.361, 'weight': 4, 'content': [{'end': 542.426, 'text': "i mean this seems like it's obvious, but you know, digital marketing, that's one of the biggest benefits.", 'start': 536.361, 'duration': 6.065}, {'end': 544.968, 'text': 'instant, real-time results, instant.', 'start': 542.426, 'duration': 2.542}, {'end': 549.251, 'text': 'okay. nowadays, going analytics, you can look at real-time reporting.', 'start': 544.968, 'duration': 4.283}, {'end': 552.354, 'text': 'okay, so we could see real-time results.', 'start': 549.251, 'duration': 3.103}, {'end': 555.93, 'text': 'Traditional marketing can be very costly.', 'start': 552.987, 'duration': 2.943}, {'end': 561.636, 'text': "I mean, if you're not only doing postcards and printing postcards, but you have to mail those postcards.", 'start': 555.97, 'duration': 5.666}, {'end': 562.837, 'text': "So there's postage fees.", 'start': 561.676, 'duration': 1.161}, {'end': 567.277, 'text': "Where with digital marketing, it's very, very, very cost efficient.", 'start': 563.373, 'duration': 3.904}, {'end': 574.443, 'text': 'I mean, meaning you could pick and choose who you want to target, when you want to target, where you want to target, what you want to target.', 'start': 567.457, 'duration': 6.986}], 'summary': 'Digital marketing offers instant, cost-efficient, and targeted results compared to traditional marketing.', 'duration': 38.082, 'max_score': 536.361, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go536361.jpg'}, {'end': 711.857, 'src': 'embed', 'start': 683.577, 'weight': 7, 'content': [{'end': 688.881, 'text': "So how do we go about that? What is it exactly? Well, let's just define it.", 'start': 683.577, 'duration': 5.304}, {'end': 698.808, 'text': "Digital marketing is just the act of promoting a company's product or an individual's product or service with the help of a device or technology.", 'start': 689.361, 'duration': 9.447}, {'end': 704.513, 'text': "And so obviously when we talk about device, we're talking about maybe a laptop, we're talking about a laptop.", 'start': 699.189, 'duration': 5.324}, {'end': 706.034, 'text': 'mobile device.', 'start': 704.833, 'duration': 1.201}, {'end': 707.315, 'text': 'and we talk about technology.', 'start': 706.034, 'duration': 1.281}, {'end': 711.857, 'text': 'it could be an app, it could be, you know, a cloud-based platform.', 'start': 707.315, 'duration': 4.542}], 'summary': 'Digital marketing promotes products using devices and technology.', 'duration': 28.28, 'max_score': 683.577, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go683577.jpg'}, {'end': 825.655, 'src': 'embed', 'start': 797.256, 'weight': 8, 'content': [{'end': 800.22, 'text': "but really we'll start with seo, because that's the king,", 'start': 797.256, 'duration': 2.964}, {'end': 810.128, 'text': "And to me that's basically increasing the quality and quantity of relevant organic traffic on the search engines, including Google.", 'start': 800.64, 'duration': 9.488}, {'end': 816.893, 'text': "So depending on where you're located in the US market, Google has a large market share.", 'start': 810.208, 'duration': 6.685}, {'end': 825.655, 'text': 'so you want your pages on your website to be found and clicked on organically, and so that means, if somebody types in a keyword,', 'start': 817.333, 'duration': 8.322}], 'summary': 'Seo is crucial for increasing quality organic traffic on search engines, with google having a large market share in the us.', 'duration': 28.399, 'max_score': 797.256, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go797256.jpg'}, {'end': 917.38, 'src': 'embed', 'start': 888.488, 'weight': 9, 'content': [{'end': 892.409, 'text': "I mean there's a lot of different names synonymous with SEM.", 'start': 888.488, 'duration': 3.921}, {'end': 898.231, 'text': 'so search engine marketing is really just using paid ads on search engines.', 'start': 892.409, 'duration': 5.822}, {'end': 903.113, 'text': 'just as we saw the previous example, you want to be found for keyword.', 'start': 898.231, 'duration': 4.882}, {'end': 906.695, 'text': "you don't have to worry about organic if you're willing to pay for it.", 'start': 903.113, 'duration': 3.582}, {'end': 917.38, 'text': 'you just bid on that keyword and voila, you have the opportunity to appear number one in the search results, at the top of the page for that keyword.', 'start': 906.695, 'duration': 10.685}], 'summary': 'Sem involves using paid ads on search engines to appear at the top of search results for specific keywords.', 'duration': 28.892, 'max_score': 888.488, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go888488.jpg'}], 'start': 7.577, 'title': 'Digital marketing overview', 'summary': 'Introduces the full course on digital marketing for 2021, covering various topics including seo, google ads, social media marketing, content marketing, email marketing, and affiliate marketing, emphasizing the importance and growth of digital marketing over traditional marketing. it discusses the advantages of digital marketing over traditional marketing, highlighting its ability to reach a larger audience, provide real-time results, and offer cost efficiency, with examples and quantifiable data. it also explains the definition of digital marketing, its benefits, and the different types of digital marketing channels, with an emphasis on seo and search engine marketing, highlighting their impact on traffic and relevance.', 'chapters': [{'end': 447.469, 'start': 7.577, 'title': 'Digital marketing 2021 overview', 'summary': "Introduces the full course on digital marketing for 2021, covering various topics including seo, google ads, social media marketing, content marketing, email marketing, and affiliate marketing, and emphasizes the importance and growth of digital marketing over traditional marketing, citing examples of digital marketing's effectiveness and the differences between digital and traditional marketing.", 'duration': 439.892, 'highlights': ['Digital marketing leverages various channels like search engines, websites, social media platforms, emails, and mobile applications, offering marketers the opportunity to interact with and understand their audience better, and to increase the trust in their brand. Digital marketing leverages multiple channels, providing better audience interaction and brand trust, leading to more effective marketing strategies.', "Joey, a digital marketer, achieved success by utilizing various digital marketing types such as content marketing, search engine optimization, pay-per-click, social media marketing, email marketing, and affiliate marketing, showcasing the effectiveness of a comprehensive digital marketing strategy. Joey's success demonstrates the effectiveness of utilizing various digital marketing types to create a comprehensive marketing strategy.", 'The chapter emphasizes the prominence of digital marketing over traditional marketing, citing the evolution of digital marketing and the increasing amount of time people spend on the internet, underscoring the effectiveness and relevance of digital marketing in the current digital landscape. The prominence of digital marketing over traditional marketing is highlighted through the evolution of digital marketing and the increasing time spent on the internet, emphasizing its effectiveness and relevance in the current digital landscape.']}, {'end': 661.861, 'start': 447.669, 'title': 'Benefits of digital marketing', 'summary': 'Discusses the advantages of digital marketing over traditional marketing, highlighting its ability to reach a larger audience, provide real-time results, and offer cost efficiency, with examples and quantifiable data.', 'duration': 214.192, 'highlights': ['Digital marketing can reach a larger audience compared to traditional marketing, with the potential to promote to thousands of people through various platforms like Facebook or Google search. Ability to reach a larger audience, example of promoting to thousands of people through digital platforms.', "Real-time results are a significant benefit of digital marketing, offering instant analytics and reporting, in contrast to the delayed communication of traditional marketing. Importance of real-time results, contrast to traditional marketing's delayed communication.", "Digital marketing is cost-efficient, allowing precise targeting and control over expenses, unlike traditional marketing, which involves costly processes such as postage fees for mailing postcards. Cost efficiency and precise targeting, comparison with traditional marketing's costly processes.", "Digital marketing makes it easier to reach a targeted audience through platforms like Facebook, Twitter, or LinkedIn, while traditional marketing struggles to guarantee reaching the intended audience. Ease of reaching a targeted audience through digital platforms, comparison with traditional marketing's difficulties.", 'Digital marketing offers easy measurement and optimization of campaigns, leveraging real-time results, cost control, and precise targeting to make quick adjustments for better performance. Importance of easy measurement and optimization, leveraging real-time results, cost control, and precise targeting.']}, {'end': 980.096, 'start': 662.461, 'title': 'Understanding digital marketing channels', 'summary': 'Explains the definition of digital marketing, its benefits, and the different types of digital marketing channels, with an emphasis on seo and search engine marketing, highlighting their impact on traffic and relevance.', 'duration': 317.635, 'highlights': ["Digital marketing is the act of promoting a company's product or service using technology, including devices like laptops and mobiles, and platforms such as apps and cloud-based systems. Digital marketing involves promoting products or services using technology, including devices like laptops and mobiles, and platforms such as apps and cloud-based systems.", 'SEO, as a digital marketing channel, focuses on increasing the quality and quantity of relevant organic traffic on search engines, particularly Google, to drive significant traffic to the website. SEO aims to increase the quality and quantity of relevant organic traffic on search engines, particularly Google, to drive significant traffic to the website.', 'Search engine marketing (SEM) enables businesses to use paid ads on search engines to appear at the top of search results for specific keywords, providing the opportunity to drive traffic by bidding on keywords and paying when users click on the ads. SEM allows businesses to use paid ads on search engines to appear at the top of search results for specific keywords, driving traffic through bidding on keywords and paying for clicks.']}], 'duration': 972.519, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go7577.jpg', 'highlights': ["Joey's success demonstrates the effectiveness of utilizing various digital marketing types to create a comprehensive marketing strategy.", 'The prominence of digital marketing over traditional marketing is highlighted through the evolution of digital marketing and the increasing time spent on the internet, emphasizing its effectiveness and relevance in the current digital landscape.', 'Digital marketing leverages multiple channels, providing better audience interaction and brand trust, leading to more effective marketing strategies.', 'Digital marketing can reach a larger audience compared to traditional marketing, with the potential to promote to thousands of people through various platforms like Facebook or Google search.', 'Real-time results are a significant benefit of digital marketing, offering instant analytics and reporting, in contrast to the delayed communication of traditional marketing.', 'Digital marketing is cost-efficient, allowing precise targeting and control over expenses, unlike traditional marketing, which involves costly processes such as postage fees for mailing postcards.', 'Digital marketing offers easy measurement and optimization of campaigns, leveraging real-time results, cost control, and precise targeting to make quick adjustments for better performance.', 'Digital marketing involves promoting products or services using technology, including devices like laptops and mobiles, and platforms such as apps and cloud-based systems.', 'SEO aims to increase the quality and quantity of relevant organic traffic on search engines, particularly Google, to drive significant traffic to the website.', 'SEM allows businesses to use paid ads on search engines to appear at the top of search results for specific keywords, driving traffic through bidding on keywords and paying for clicks.']}, {'end': 2406.721, 'segs': [{'end': 1017.99, 'src': 'embed', 'start': 980.436, 'weight': 0, 'content': [{'end': 988.182, 'text': "However, the benefit of SEM is visibility and getting traffic to your website for keywords you're not found for.", 'start': 980.436, 'duration': 7.746}, {'end': 992.345, 'text': "So that's why SEM is such a popular choice for a lot of companies.", 'start': 988.602, 'duration': 3.743}, {'end': 994.787, 'text': "Okay, let's talk about digital marketing.", 'start': 992.745, 'duration': 2.042}, {'end': 998.569, 'text': "That's a traditional type of digital marketing channel.", 'start': 994.827, 'duration': 3.742}, {'end': 1000.251, 'text': "It's been around a long time.", 'start': 998.609, 'duration': 1.642}, {'end': 1006.237, 'text': 'We all send emails on a daily basis and we probably all receive emails on a daily basis.', 'start': 1001.111, 'duration': 5.126}, {'end': 1010.762, 'text': 'This is an effective way to capture leads and convert them to customers,', 'start': 1006.257, 'duration': 4.505}, {'end': 1017.99, 'text': 'because with email you can personalize your emails and you can send your emails to a segmented audience.', 'start': 1010.762, 'duration': 7.228}], 'summary': 'Sem offers visibility and traffic for keywords. email marketing captures leads effectively.', 'duration': 37.554, 'max_score': 980.436, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go980436.jpg'}, {'end': 1115.773, 'src': 'embed', 'start': 1088.426, 'weight': 2, 'content': [{'end': 1095.908, 'text': 'So affiliate marketing is an effective way for digital marketers to basically create a sales force of people.', 'start': 1088.426, 'duration': 7.482}, {'end': 1102.53, 'text': "So basically what you're doing is you're getting merchants to promote your products and services.", 'start': 1096.008, 'duration': 6.522}, {'end': 1113.992, 'text': "And you're using usually a third party broker like Commission Junction or CG.com as an example, to introduce you, the person selling the product,", 'start': 1102.81, 'duration': 11.182}, {'end': 1115.773, 'text': 'the merchant with the affiliate.', 'start': 1113.992, 'duration': 1.781}], 'summary': 'Affiliate marketing creates a sales force of merchants to promote products and services through third party brokers like commission junction or cg.com.', 'duration': 27.347, 'max_score': 1088.426, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go1088426.jpg'}, {'end': 2063.204, 'src': 'heatmap', 'start': 1231.258, 'weight': 0.83, 'content': [{'end': 1237.18, 'text': 'I mean Facebook is one of the more popular platforms, and if you want to get your product or service out there,', 'start': 1231.258, 'duration': 5.922}, {'end': 1242.662, 'text': 'you could certainly pay to have an ad on Facebook or you could just post your content organically.', 'start': 1237.18, 'duration': 5.482}, {'end': 1244.663, 'text': "okay, that's the beauty of social.", 'start': 1242.662, 'duration': 2.001}, {'end': 1250.606, 'text': 'most of your social platforms, like linkedin and twitter and facebook, and pinterest and instagram,', 'start': 1244.663, 'duration': 5.943}, {'end': 1256.89, 'text': 'they all have a paid form of advertising that you can use to promote your product or service.', 'start': 1250.606, 'duration': 6.284}, {'end': 1266.856, 'text': 'or you can go the organic route and, you know, post content organically in hopes of driving traffic back to your website.', 'start': 1257.47, 'duration': 9.386}, {'end': 1269.598, 'text': 'so with social, you do have two options here.', 'start': 1266.856, 'duration': 2.742}, {'end': 1274.081, 'text': 'but social is interesting because there are a lot of different social media platforms out there.', 'start': 1269.598, 'duration': 4.483}, {'end': 1277.163, 'text': 'it really depends on your product or service, okay.', 'start': 1274.081, 'duration': 3.082}, {'end': 1282.267, 'text': 'so an example of social media marketing, especially on facebook.', 'start': 1277.163, 'duration': 5.104}, {'end': 1294.474, 'text': 'with facebook you got have the opportunity to post something organically and have that liked or commented on or shared.', 'start': 1282.267, 'duration': 12.207}, {'end': 1300.137, 'text': 'Or you can post an ad and get that liked, commented or shared or clicked,', 'start': 1294.814, 'duration': 5.323}, {'end': 1305.259, 'text': 'and have people go back to your website and fulfill the goal of what you want them to do.', 'start': 1300.137, 'duration': 5.122}, {'end': 1307.861, 'text': 'So moving on to content marketing.', 'start': 1305.66, 'duration': 2.201}, {'end': 1316.185, 'text': 'So content marketing is really an effective way of really distributing valuable content online.', 'start': 1307.921, 'duration': 8.264}, {'end': 1320.598, 'text': "And when we talk about content marketing, we're talking about different types of assets.", 'start': 1316.491, 'duration': 4.107}, {'end': 1331.394, 'text': 'So it could be simply text in the form of a blog post, or it could be a video, or it could be an infographic, or it could be an image.', 'start': 1320.998, 'duration': 10.396}, {'end': 1337.699, 'text': 'OK, there are lots of ways to create content these days, especially in digital marketing.', 'start': 1331.835, 'duration': 5.864}, {'end': 1343.042, 'text': "And the great thing about content marketing is you're writing content for a targeted audience.", 'start': 1338.079, 'duration': 4.963}, {'end': 1348.105, 'text': "So if you're trying to target an audience on, say, Instagram,", 'start': 1343.482, 'duration': 4.623}, {'end': 1352.988, 'text': "then you know who your audience is and you know what the type of content you're going to post on there.", 'start': 1348.105, 'duration': 4.883}, {'end': 1357.09, 'text': 'So it could be in the form of a video or infographic or just a graphic.', 'start': 1353.188, 'duration': 3.902}, {'end': 1365.094, 'text': "And so that's the beauty of content marketing really putting yourself out there and, depending on the platform,", 'start': 1357.45, 'duration': 7.644}, {'end': 1368.095, 'text': 'putting yourself out there with various types of content.', 'start': 1365.094, 'duration': 3.001}, {'end': 1371.937, 'text': 'So, for example, we look at YouTube.', 'start': 1368.215, 'duration': 3.722}, {'end': 1376.439, 'text': 'You can see this video here about digital marketing certified associate.', 'start': 1372.637, 'duration': 3.802}, {'end': 1380.861, 'text': "Well, hey, you don't need to always write the content.", 'start': 1376.799, 'duration': 4.062}, {'end': 1385.483, 'text': 'You can produce the content in the form of a video and post it on YouTube.', 'start': 1380.921, 'duration': 4.562}, {'end': 1387.704, 'text': 'This is a form of content marketing.', 'start': 1385.903, 'duration': 1.801}, {'end': 1389.926, 'text': "that's content marketing.", 'start': 1388.104, 'duration': 1.822}, {'end': 1392.549, 'text': "and then let's talk about mobile marketing.", 'start': 1389.926, 'duration': 2.623}, {'end': 1395.592, 'text': 'so content marketing again different types.', 'start': 1392.549, 'duration': 3.043}, {'end': 1400.478, 'text': 'but if we go now to mobile marketing, you can kind of segue from content to mobile,', 'start': 1395.592, 'duration': 4.886}, {'end': 1406.925, 'text': "because the only difference here is with mobile it's strictly on mobile phone, it's not desktop.", 'start': 1400.478, 'duration': 6.447}, {'end': 1415.898, 'text': 'So mobile marketing is really a strategy on its own that helps you, the company promoting your product or service,', 'start': 1407.085, 'duration': 8.813}, {'end': 1420.264, 'text': 'to reach your target audience through a mobile device, and that includes tablets.', 'start': 1415.898, 'duration': 4.366}, {'end': 1423.906, 'text': 'And how you could do that is via messaging.', 'start': 1420.564, 'duration': 3.342}, {'end': 1427.609, 'text': 'You could do it via email or you could do it via an app.', 'start': 1423.946, 'duration': 3.663}, {'end': 1431.592, 'text': 'So you have different ways of getting your content out there to people.', 'start': 1427.949, 'duration': 3.643}, {'end': 1442.359, 'text': 'So as an example, you can use basically SMS or instant messaging via mobile devices to promote your product or service.', 'start': 1432.232, 'duration': 10.127}, {'end': 1447.303, 'text': "Here's another example of a mobile marketing via app install.", 'start': 1442.8, 'duration': 4.503}, {'end': 1456.607, 'text': 'And so you can even compound that by running a say Google ad as an example and running your Google ad on say just mobile.', 'start': 1447.943, 'duration': 8.664}, {'end': 1461.869, 'text': 'You could do a bit adjustment just for mobile and the goal could be app installs.', 'start': 1457.147, 'duration': 4.722}, {'end': 1466.171, 'text': 'Okay, so and you can even do a mobile or app extension.', 'start': 1462.169, 'duration': 4.002}, {'end': 1474.559, 'text': "So there's lots of ways to really promote your app or your product or your service via mobile marketing.", 'start': 1466.551, 'duration': 8.008}, {'end': 1477.562, 'text': "Okay, let's talk about the customer life cycle.", 'start': 1474.579, 'duration': 2.983}, {'end': 1480.604, 'text': 'So we know why we want to do digital marketing.', 'start': 1477.962, 'duration': 2.642}, {'end': 1482.366, 'text': 'We know what the digital marketing channels are.', 'start': 1480.624, 'duration': 1.742}, {'end': 1492.152, 'text': 'we just talked about them, from SEO to social, to affiliate, to mobile, to content, to SEM.', 'start': 1485.828, 'duration': 6.324}, {'end': 1496.695, 'text': 'okay, you have a lot of different digital marketing channels at your disposal.', 'start': 1492.152, 'duration': 4.543}, {'end': 1500.258, 'text': 'so now, how do we go ahead and approach our customers?', 'start': 1496.695, 'duration': 3.563}, {'end': 1501.859, 'text': "so that's what we're gonna talk about first.", 'start': 1500.258, 'duration': 1.601}, {'end': 1505.681, 'text': "so we're gonna talk about different stages of the customer lifecycle.", 'start': 1501.859, 'duration': 3.822}, {'end': 1508.183, 'text': 'okay, and the first one is the awareness stage.', 'start': 1505.681, 'duration': 2.502}, {'end': 1512.906, 'text': "so we need to get our customers aware of what we're selling, what we're promoting.", 'start': 1508.183, 'duration': 4.723}, {'end': 1518.009, 'text': 'okay, so the awareness stage is really what product does your brand offer?', 'start': 1512.906, 'duration': 5.103}, {'end': 1521.311, 'text': "that's a question we want to get out there and we want to answer.", 'start': 1518.009, 'duration': 3.302}, {'end': 1523.692, 'text': 'okay, what does a customer need?', 'start': 1521.311, 'duration': 2.381}, {'end': 1524.473, 'text': 'your product?', 'start': 1523.692, 'duration': 0.781}, {'end': 1526.654, 'text': 'or, excuse me, why does a customer need your product?', 'start': 1524.473, 'duration': 2.181}, {'end': 1529.915, 'text': "that's a question we want to answer with digital marketing.", 'start': 1526.654, 'duration': 3.261}, {'end': 1532.517, 'text': 'okay, what solution does your product provide?', 'start': 1529.915, 'duration': 2.602}, {'end': 1537.099, 'text': "okay, that's an answer to a question we want to make sure people understand.", 'start': 1532.517, 'duration': 4.582}, {'end': 1546.189, 'text': 'so these are questions that we want to be able to answer in the form of digital marketing, whether that be mobile or content.', 'start': 1537.099, 'duration': 9.09}, {'end': 1551.875, 'text': 'Okay, so getting our information out there that answers these essential questions.', 'start': 1546.629, 'duration': 5.246}, {'end': 1556.521, 'text': 'And if we could do that, then somebody is going to become aware of our product or service.', 'start': 1551.915, 'duration': 4.606}, {'end': 1559.513, 'text': 'Okay, so what product does our brand offer??', 'start': 1556.991, 'duration': 2.522}, {'end': 1561.234, 'text': 'Why does the customer need it?', 'start': 1559.993, 'duration': 1.241}, {'end': 1563.015, 'text': 'And what solution does it provide?', 'start': 1561.514, 'duration': 1.501}, {'end': 1568.619, 'text': 'Okay, those are some key questions that people tend to ask themselves when they look at a brand.', 'start': 1563.035, 'duration': 5.584}, {'end': 1572.262, 'text': 'Okay, and when they look at a product, hey, do I really need this??', 'start': 1568.639, 'duration': 3.623}, {'end': 1574.444, 'text': 'Is it gonna help me in my life?', 'start': 1572.662, 'duration': 1.782}, {'end': 1576.325, 'text': 'Okay, and who is selling this?', 'start': 1574.464, 'duration': 1.861}, {'end': 1577.826, 'text': 'I mean who is this brand?', 'start': 1576.565, 'duration': 1.261}, {'end': 1586.853, 'text': "I mean those are just things that run through people's mind intuitively that with the right messaging, the right channel, the right type of asset,", 'start': 1578.086, 'duration': 8.767}, {'end': 1593.398, 'text': "the right targeted audience, you can quickly make somebody aware of your brand's product or service.", 'start': 1586.853, 'duration': 6.545}, {'end': 1600.924, 'text': "In this stage, it's help potential customers discover your brand with the help of these different marketing channels.", 'start': 1593.778, 'duration': 7.146}, {'end': 1603.746, 'text': 'in the awareness stage.', 'start': 1602.245, 'duration': 1.501}, {'end': 1605.328, 'text': 'you know content is key.', 'start': 1603.746, 'duration': 1.582}, {'end': 1613.874, 'text': "so it's to me, if we have a website, we need a blog, because if somebody does come to our blog from, say, organic search, SEO,", 'start': 1605.328, 'duration': 8.546}, {'end': 1622.801, 'text': 'then we can write about that product or service via blog and talk to our customer, talk directly to our targeted audience through that blog,', 'start': 1613.874, 'duration': 8.927}, {'end': 1626.284, 'text': "and if we're not ranking organically, we can use paid search to promote it.", 'start': 1622.801, 'duration': 3.483}, {'end': 1628.545, 'text': 'because paid search on Google,', 'start': 1626.284, 'duration': 2.261}, {'end': 1635.489, 'text': 'for example basically we can be right at the top of the search results and so somebody can actually see it when they do a search.', 'start': 1628.545, 'duration': 6.944}, {'end': 1638.971, 'text': 'because we know millions of people you search on a daily basis.', 'start': 1635.489, 'duration': 3.482}, {'end': 1648.277, 'text': "you could do social media marketing, okay, so you can publish that product or service on Facebook while you're building your community,", 'start': 1638.971, 'duration': 9.306}, {'end': 1654.942, 'text': 'and you can use affiliate marketing to help get the word out by using cg.com as an example.', 'start': 1648.277, 'duration': 6.665}, {'end': 1660.666, 'text': 'build up a sales force of people, these publishers that are going to put your product or service out there.', 'start': 1654.942, 'duration': 5.724}, {'end': 1666.111, 'text': 'so to me, in the awareness stage, these are the digital marketing channels you can focus on.', 'start': 1660.666, 'duration': 5.445}, {'end': 1668.833, 'text': 'Now I will say one thing about display ads.', 'start': 1666.391, 'duration': 2.442}, {'end': 1672.096, 'text': 'Display is part of search engine marketing.', 'start': 1668.953, 'duration': 3.143}, {'end': 1676.68, 'text': 'You could use display because you can reach a large number of people.', 'start': 1672.396, 'duration': 4.284}, {'end': 1685.127, 'text': "So, even though it's listed here low priority in the awareness stage, display ads mean that if you're on Google's display number,", 'start': 1676.8, 'duration': 8.327}, {'end': 1689.771, 'text': 'you could pick and choose your sites, your demographics keywords.', 'start': 1685.127, 'duration': 4.644}, {'end': 1698.198, 'text': 'topics, an audience, you could focus on all those different demographics to really attract a large number of people.', 'start': 1690.251, 'duration': 7.947}, {'end': 1704.003, 'text': "So low priority, but it's probably also good to focus on in the awareness stage.", 'start': 1698.478, 'duration': 5.525}, {'end': 1709.408, 'text': 'So content marketing, you must create a high quality content that people are searching for.', 'start': 1704.423, 'duration': 4.985}, {'end': 1711.79, 'text': "Without content, it's hard to get found.", 'start': 1709.748, 'duration': 2.042}, {'end': 1718.672, 'text': 'and so to me this is you know where the blog comes in seo, take that content, get it optimized.', 'start': 1712.41, 'duration': 6.262}, {'end': 1722.093, 'text': "okay, sem, if we're not ranking organically,", 'start': 1718.672, 'duration': 3.421}, {'end': 1729.695, 'text': "we can make sure we're at the top of the paid search results or the the search results for a particular keyword we want to be found for.", 'start': 1722.093, 'duration': 7.602}, {'end': 1734.516, 'text': 'and then social media marketing using different channels depending on the channel.', 'start': 1729.695, 'duration': 4.821}, {'end': 1737.917, 'text': "if we're selling, you know training like simply learn.", 'start': 1734.796, 'duration': 3.121}, {'end': 1741.159, 'text': 'does you know linkedin is a good platform for us?', 'start': 1737.917, 'duration': 3.242}, {'end': 1747.361, 'text': 'okay? and then affiliate, you know, basically building up a nice network of publishers to get the word out.', 'start': 1741.159, 'duration': 6.202}, {'end': 1750.102, 'text': 'so these are all good channels that we can focus in on.', 'start': 1747.361, 'duration': 2.741}, {'end': 1757.225, 'text': 'so traffic sources may include paid, unpaid, social referral, display, email or direct,', 'start': 1750.102, 'duration': 7.123}, {'end': 1761.947, 'text': 'so they they could come in the awareness stage from all different types of channels.', 'start': 1757.225, 'duration': 4.722}, {'end': 1767.749, 'text': "Even though you're focused on content, I mean you could still get traffic from mobile or email.", 'start': 1762.407, 'duration': 5.342}, {'end': 1774.972, 'text': "So now that we got the word out via all these different marketing channels, there's that consideration stage.", 'start': 1768.209, 'duration': 6.763}, {'end': 1777.192, 'text': 'So, you know, people are aware of us.', 'start': 1775.072, 'duration': 2.12}, {'end': 1778.533, 'text': "Now they're considering us.", 'start': 1777.332, 'duration': 1.201}, {'end': 1781.214, 'text': "And that's kind of the next stage in the process.", 'start': 1778.813, 'duration': 2.401}, {'end': 1785.795, 'text': 'Okay, so a few essential questions to address on the consideration stage.', 'start': 1781.454, 'duration': 4.341}, {'end': 1789.217, 'text': 'Hey, what features make your product valuable to others?', 'start': 1786.076, 'duration': 3.141}, {'end': 1793.178, 'text': 'And how will I increase customer engagement towards my product?', 'start': 1789.557, 'duration': 3.621}, {'end': 1796.379, 'text': 'so those are answers to questions you want to ask.', 'start': 1793.178, 'duration': 3.201}, {'end': 1799.76, 'text': 'okay, what features make your product valuable?', 'start': 1796.379, 'duration': 3.381}, {'end': 1803.522, 'text': 'you want to basically separate yourself from the competition.', 'start': 1799.76, 'duration': 3.762}, {'end': 1805.502, 'text': "basically, that's what you're trying to answer.", 'start': 1803.522, 'duration': 1.98}, {'end': 1814.346, 'text': "okay, so if you're promoting your product or service on paid search and other people are bidding on the same keyword, how are you going to stand out?", 'start': 1805.502, 'duration': 8.844}, {'end': 1817.927, 'text': 'and then how will I increase customer engagement towards my product?', 'start': 1814.346, 'duration': 3.581}, {'end': 1824.772, 'text': "so an, For example, if you're on Facebook and you're trying to get people over to your site to purchase your product,", 'start': 1817.927, 'duration': 6.845}, {'end': 1826.874, 'text': 'then how are you going to improve that engagement?', 'start': 1824.772, 'duration': 2.102}, {'end': 1830.216, 'text': "You've got to create something really snazzy,", 'start': 1826.894, 'duration': 3.322}, {'end': 1834.72, 'text': "or really it's going to be attention grabbing or something that's going to get them to become aware of it.", 'start': 1830.216, 'duration': 4.504}, {'end': 1840.224, 'text': "That's going to separate your post from all the other posts that are in somebody's Facebook newsfeed.", 'start': 1834.76, 'duration': 5.464}, {'end': 1847.79, 'text': 'So you really have to work hard to really convince somebody to get their consideration towards your product or service.', 'start': 1840.925, 'duration': 6.865}, {'end': 1854.456, 'text': 'So in this stage, your customer considers your product, so help them understand how your product is valuable.', 'start': 1847.99, 'duration': 6.466}, {'end': 1859.521, 'text': 'To me, email works really good here, because if you have a targeted audience,', 'start': 1855.077, 'duration': 4.444}, {'end': 1866.127, 'text': 'this gives you the opportunity to really answer those questions in that particular channel email.', 'start': 1859.521, 'duration': 6.606}, {'end': 1868.629, 'text': 'You could support that with a promotion.', 'start': 1866.607, 'duration': 2.022}, {'end': 1869.569, 'text': 'And display.', 'start': 1868.809, 'duration': 0.76}, {'end': 1874.913, 'text': 'I think display is a good option here too, because even though people are trying to become aware,', 'start': 1869.569, 'duration': 5.344}, {'end': 1881.358, 'text': 'you can really hone in and really get them to take that next step.', 'start': 1874.913, 'duration': 6.445}, {'end': 1883.459, 'text': 'With display, you can even do remarketing.', 'start': 1881.758, 'duration': 1.701}, {'end': 1892.305, 'text': "So if somebody's been to your site because they're aware of your product, they're curious, you can cookie them and remarket to them via display.", 'start': 1883.739, 'duration': 8.566}, {'end': 1895.488, 'text': 'So display to me is a good channel to use here.', 'start': 1892.346, 'duration': 3.142}, {'end': 1899.971, 'text': 'Okay, so you have email, mobile display, you know, SEM.', 'start': 1895.888, 'duration': 4.083}, {'end': 1905.215, 'text': 'These are all you know good channels to use on the consideration stage, especially on search,', 'start': 1899.991, 'duration': 5.224}, {'end': 1913.902, 'text': "because if somebody's looking for something and they're aware of your brand, then you have the good opportunity to get them to click on your ad,", 'start': 1905.215, 'duration': 8.687}, {'end': 1916.844, 'text': "especially if you're offering a promotion, and get them to convert.", 'start': 1913.902, 'duration': 2.942}, {'end': 1920.487, 'text': 'The goal here is to increase our engagement.', 'start': 1917.344, 'duration': 3.143}, {'end': 1925.41, 'text': "So people are aware we're moving them further along the funnel.", 'start': 1920.927, 'duration': 4.483}, {'end': 1932.096, 'text': 'With email marketing, we have the opportunity to promote the product by sending an email directly to our audience.', 'start': 1925.751, 'duration': 6.345}, {'end': 1938.501, 'text': 'So with this stage, plan your campaigns around welcoming emails, newsletters.', 'start': 1932.656, 'duration': 5.845}, {'end': 1943.565, 'text': 'We can talk about product descriptions, add ratings and reviews in the email.', 'start': 1938.941, 'duration': 4.624}, {'end': 1947.088, 'text': 'you know, we really just want to encourage people to purchase the product.', 'start': 1943.985, 'duration': 3.103}, {'end': 1949.49, 'text': "that's we're trying to sway them over.", 'start': 1947.088, 'duration': 2.402}, {'end': 1952.833, 'text': 'so email is a good source to allow us to do that.', 'start': 1949.49, 'duration': 3.343}, {'end': 1961.5, 'text': 'so with mobile marketing, we can promote the products by sending relevant messages to our target audience display again retargeting,', 'start': 1952.833, 'duration': 8.667}, {'end': 1968.482, 'text': 'because we can retarget an audience that has been to our website, already did some research about our brand, our product or service,', 'start': 1961.5, 'duration': 6.982}, {'end': 1971.783, 'text': "and now we're going to reach back out to them to sway them.", 'start': 1968.482, 'duration': 3.301}, {'end': 1979.046, 'text': 'so remember, we want to encourage customers to buy a product by creating detailed articles about the product.', 'start': 1971.783, 'duration': 7.263}, {'end': 1980.927, 'text': "that always helps and that's content.", 'start': 1979.046, 'duration': 1.881}, {'end': 1984.188, 'text': 'okay, we want to opt for a customer testimonial.', 'start': 1980.927, 'duration': 3.261}, {'end': 1987.809, 'text': 'okay, that helps sway people and add some guest blogging.', 'start': 1984.188, 'duration': 3.621}, {'end': 1994.916, 'text': "Okay, we can have ambassadors blog on our behalf or we can go out and blog on somebody else's site.", 'start': 1988.089, 'duration': 6.827}, {'end': 1996.738, 'text': 'Okay, so blogging works both ways.', 'start': 1995.096, 'duration': 1.642}, {'end': 2003.805, 'text': "It's ways of showing yourself and telling people, hey, we know you're looking for this product.", 'start': 1996.818, 'duration': 6.987}, {'end': 2005.167, 'text': "Here's why you want to choose us.", 'start': 2003.986, 'duration': 1.181}, {'end': 2009.033, 'text': 'Moving on from the consideration to the purchase stage.', 'start': 2005.911, 'duration': 3.122}, {'end': 2010.655, 'text': "So they're aware of you.", 'start': 2009.093, 'duration': 1.562}, {'end': 2014.898, 'text': "They're considering you and now we're on to the purchase stage.", 'start': 2010.855, 'duration': 4.043}, {'end': 2022.783, 'text': 'So the questions we want to really make sure we address here are how are my prices? Compared to my competitors,', 'start': 2014.898, 'duration': 7.885}, {'end': 2025.085, 'text': 'and is my brand more credible than others?', 'start': 2022.783, 'duration': 2.302}, {'end': 2030.548, 'text': "Okay, so they're considering you, but that price point, and it may not even be the price.", 'start': 2025.325, 'duration': 5.223}, {'end': 2032.51, 'text': 'it could be the shipping, for example.', 'start': 2030.548, 'duration': 1.962}, {'end': 2035.191, 'text': 'the price could be good but the shipping cost could be high.', 'start': 2032.51, 'duration': 2.681}, {'end': 2041.435, 'text': 'so you really want to do some due diligence and research on what your competitors are doing.', 'start': 2035.191, 'duration': 6.244}, {'end': 2045.698, 'text': 'credibility that goes back to the consideration stage and testimonials.', 'start': 2041.435, 'duration': 4.263}, {'end': 2054.681, 'text': "you want to make sure you have reviews and testimonials to really elevate what you're trying to tell customers and that that is, hey,", 'start': 2045.698, 'duration': 8.983}, {'end': 2057.763, 'text': 'i have a good brand, i have a good product, i have a good service.', 'start': 2054.681, 'duration': 3.082}, {'end': 2061.344, 'text': 'come buy my stuff, come buy my product and service.', 'start': 2057.763, 'duration': 3.581}, {'end': 2063.204, 'text': 'but you really need to support that claim.', 'start': 2061.344, 'duration': 1.86}], 'summary': 'Digital marketing offers various channels for promoting products, such as social media, content, mobile, and email, targeting different stages of the customer lifecycle.', 'duration': 831.946, 'max_score': 1231.258, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go1231258.jpg'}, {'end': 1269.598, 'src': 'embed', 'start': 1244.663, 'weight': 3, 'content': [{'end': 1250.606, 'text': 'most of your social platforms, like linkedin and twitter and facebook, and pinterest and instagram,', 'start': 1244.663, 'duration': 5.943}, {'end': 1256.89, 'text': 'they all have a paid form of advertising that you can use to promote your product or service.', 'start': 1250.606, 'duration': 6.284}, {'end': 1266.856, 'text': 'or you can go the organic route and, you know, post content organically in hopes of driving traffic back to your website.', 'start': 1257.47, 'duration': 9.386}, {'end': 1269.598, 'text': 'so with social, you do have two options here.', 'start': 1266.856, 'duration': 2.742}], 'summary': 'Social platforms offer paid advertising and organic content options for promoting products and services.', 'duration': 24.935, 'max_score': 1244.663, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go1244663.jpg'}, {'end': 1348.105, 'src': 'embed', 'start': 1320.998, 'weight': 4, 'content': [{'end': 1331.394, 'text': 'So it could be simply text in the form of a blog post, or it could be a video, or it could be an infographic, or it could be an image.', 'start': 1320.998, 'duration': 10.396}, {'end': 1337.699, 'text': 'OK, there are lots of ways to create content these days, especially in digital marketing.', 'start': 1331.835, 'duration': 5.864}, {'end': 1343.042, 'text': "And the great thing about content marketing is you're writing content for a targeted audience.", 'start': 1338.079, 'duration': 4.963}, {'end': 1348.105, 'text': "So if you're trying to target an audience on, say, Instagram,", 'start': 1343.482, 'duration': 4.623}], 'summary': 'Content marketing offers various forms like blog posts, videos, infographics, and images for targeting specific audiences.', 'duration': 27.107, 'max_score': 1320.998, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go1320998.jpg'}, {'end': 1447.303, 'src': 'embed', 'start': 1420.564, 'weight': 5, 'content': [{'end': 1423.906, 'text': 'And how you could do that is via messaging.', 'start': 1420.564, 'duration': 3.342}, {'end': 1427.609, 'text': 'You could do it via email or you could do it via an app.', 'start': 1423.946, 'duration': 3.663}, {'end': 1431.592, 'text': 'So you have different ways of getting your content out there to people.', 'start': 1427.949, 'duration': 3.643}, {'end': 1442.359, 'text': 'So as an example, you can use basically SMS or instant messaging via mobile devices to promote your product or service.', 'start': 1432.232, 'duration': 10.127}, {'end': 1447.303, 'text': "Here's another example of a mobile marketing via app install.", 'start': 1442.8, 'duration': 4.503}], 'summary': 'Mobile marketing can be done via messaging, email, or app, such as sms or instant messaging, to promote products or services.', 'duration': 26.739, 'max_score': 1420.564, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go1420564.jpg'}, {'end': 1672.096, 'src': 'embed', 'start': 1648.277, 'weight': 6, 'content': [{'end': 1654.942, 'text': 'and you can use affiliate marketing to help get the word out by using cg.com as an example.', 'start': 1648.277, 'duration': 6.665}, {'end': 1660.666, 'text': 'build up a sales force of people, these publishers that are going to put your product or service out there.', 'start': 1654.942, 'duration': 5.724}, {'end': 1666.111, 'text': 'so to me, in the awareness stage, these are the digital marketing channels you can focus on.', 'start': 1660.666, 'duration': 5.445}, {'end': 1668.833, 'text': 'Now I will say one thing about display ads.', 'start': 1666.391, 'duration': 2.442}, {'end': 1672.096, 'text': 'Display is part of search engine marketing.', 'start': 1668.953, 'duration': 3.143}], 'summary': 'Affiliate marketing can help in the awareness stage by using digital marketing channels and display ads as part of search engine marketing.', 'duration': 23.819, 'max_score': 1648.277, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go1648277.jpg'}, {'end': 1920.487, 'src': 'embed', 'start': 1892.346, 'weight': 7, 'content': [{'end': 1895.488, 'text': 'So display to me is a good channel to use here.', 'start': 1892.346, 'duration': 3.142}, {'end': 1899.971, 'text': 'Okay, so you have email, mobile display, you know, SEM.', 'start': 1895.888, 'duration': 4.083}, {'end': 1905.215, 'text': 'These are all you know good channels to use on the consideration stage, especially on search,', 'start': 1899.991, 'duration': 5.224}, {'end': 1913.902, 'text': "because if somebody's looking for something and they're aware of your brand, then you have the good opportunity to get them to click on your ad,", 'start': 1905.215, 'duration': 8.687}, {'end': 1916.844, 'text': "especially if you're offering a promotion, and get them to convert.", 'start': 1913.902, 'duration': 2.942}, {'end': 1920.487, 'text': 'The goal here is to increase our engagement.', 'start': 1917.344, 'duration': 3.143}], 'summary': 'Email, mobile display, sem are good channels for consideration stage, with a focus on search. goal is to increase engagement.', 'duration': 28.141, 'max_score': 1892.346, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go1892346.jpg'}, {'end': 1987.809, 'src': 'embed', 'start': 1961.5, 'weight': 8, 'content': [{'end': 1968.482, 'text': 'because we can retarget an audience that has been to our website, already did some research about our brand, our product or service,', 'start': 1961.5, 'duration': 6.982}, {'end': 1971.783, 'text': "and now we're going to reach back out to them to sway them.", 'start': 1968.482, 'duration': 3.301}, {'end': 1979.046, 'text': 'so remember, we want to encourage customers to buy a product by creating detailed articles about the product.', 'start': 1971.783, 'duration': 7.263}, {'end': 1980.927, 'text': "that always helps and that's content.", 'start': 1979.046, 'duration': 1.881}, {'end': 1984.188, 'text': 'okay, we want to opt for a customer testimonial.', 'start': 1980.927, 'duration': 3.261}, {'end': 1987.809, 'text': 'okay, that helps sway people and add some guest blogging.', 'start': 1984.188, 'duration': 3.621}], 'summary': 'Retarget audience for website, encourage purchase with detailed articles, customer testimonials, and guest blogging.', 'duration': 26.309, 'max_score': 1961.5, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go1961500.jpg'}, {'end': 2164.498, 'src': 'embed', 'start': 2137.686, 'weight': 9, 'content': [{'end': 2141.948, 'text': 'okay, just the small things that can get people to change their mind.', 'start': 2137.686, 'duration': 4.262}, {'end': 2151.011, 'text': 'now, with the purchase stage, according to e-consultancy, 83 of the online audience require encouragement to complete a purchase.', 'start': 2141.948, 'duration': 9.063}, {'end': 2153.592, 'text': 'encouragement, what does that mean?', 'start': 2151.411, 'duration': 2.181}, {'end': 2158.475, 'text': 'well, could mean providing a promo, giving them that extra incentive.', 'start': 2153.592, 'duration': 4.883}, {'end': 2164.498, 'text': "you know, if you don't offer promo, consider it, especially on the email and the example we looked at earlier.", 'start': 2158.475, 'duration': 6.023}], 'summary': '83% of online audience need encouragement to complete a purchase, such as providing a promo.', 'duration': 26.812, 'max_score': 2137.686, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go2137686.jpg'}, {'end': 2301.775, 'src': 'embed', 'start': 2274.141, 'weight': 10, 'content': [{'end': 2277.103, 'text': "That's great feedback, because then you can learn from that.", 'start': 2274.141, 'duration': 2.962}, {'end': 2281.625, 'text': 'and then the other question is will the customer refers to others and if so, why?', 'start': 2277.563, 'duration': 4.062}, {'end': 2287.248, 'text': "so that's definitely something you want to be able to address in the post purchase stage.", 'start': 2281.625, 'duration': 5.623}, {'end': 2288.708, 'text': "so let's take a look here.", 'start': 2287.248, 'duration': 1.46}, {'end': 2295.892, 'text': 'so with post purchasing stage, you know to me emails at the top of this list, because if somebody purchases something,', 'start': 2288.708, 'duration': 7.184}, {'end': 2301.775, 'text': "you can send a nice thank you email, because if they purchase, they're giving you their email in return,", 'start': 2295.892, 'duration': 5.883}], 'summary': 'Learning from feedback, addressing customer referrals in post-purchase stage, emphasizing thank you emails.', 'duration': 27.634, 'max_score': 2274.141, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go2274141.jpg'}, {'end': 2364.382, 'src': 'embed', 'start': 2339.119, 'weight': 11, 'content': [{'end': 2344.481, 'text': 'So to me, even looking at content again, you could even, you know, put a survey together.', 'start': 2339.119, 'duration': 5.362}, {'end': 2347.922, 'text': 'You could even put a survey together for your affiliates.', 'start': 2344.961, 'duration': 2.961}, {'end': 2351.263, 'text': 'Okay You could even post a poll on Facebook.', 'start': 2348.282, 'duration': 2.981}, {'end': 2358.137, 'text': "So it's just working in with these different channels to get some feedback about your product and service.", 'start': 2351.673, 'duration': 6.464}, {'end': 2364.382, 'text': 'So with email, mobile, you can engage customers with follow-up emails or customer care content.', 'start': 2358.558, 'duration': 5.824}], 'summary': 'Utilize surveys and polls across various channels to gather feedback about product and service.', 'duration': 25.263, 'max_score': 2339.119, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go2339119.jpg'}], 'start': 980.436, 'title': 'Digital marketing strategies', 'summary': 'Discusses the effectiveness of various digital marketing channels including sem, email marketing, and affiliate marketing in capturing leads and converting them to customers. additionally, it covers social media marketing, content marketing, and mobile marketing, and emphasizes strategies for optimizing the customer journey for conversion, including post-purchase engagement techniques. it also highlights that 83% of the online audience require encouragement to complete a purchase.', 'chapters': [{'end': 1181.657, 'start': 980.436, 'title': 'Digital marketing channels', 'summary': 'Discusses the effectiveness of sem, email marketing, and affiliate marketing in capturing leads and converting them to customers, along with the ability to track and measure the success of these digital marketing channels.', 'duration': 201.221, 'highlights': ['Email marketing allows for personalized and segmented emails, making it an effective way to reach target audiences, with the ability to track the success of email campaigns through metrics like click-through rates and conversions.', 'SEM provides visibility and traffic to websites for keywords that they are not found for, making it a popular choice for many companies.', 'Affiliate marketing enables digital marketers to create a sales force of people who promote their products and services, using a third-party broker like Commission Junction or CJ.com, and paying commissions based on sales.']}, {'end': 1577.826, 'start': 1181.657, 'title': 'Social media, content & mobile marketing', 'summary': 'Covers social media marketing, content marketing, and mobile marketing, highlighting the evolution of social media, types of content, and strategies for reaching the target audience through mobile devices.', 'duration': 396.169, 'highlights': ['Social media has evolved over the past 13-15 years, offering platforms like Facebook, Twitter, LinkedIn, Pinterest, and Instagram for organic or paid content promotion. Social media has evolved over the past 13-15 years, offering platforms like Facebook, Twitter, LinkedIn, Pinterest, and Instagram for organic or paid content promotion.', 'Content marketing involves creating various types of assets such as text, video, infographic, or image tailored for specific platforms like Instagram or YouTube to reach targeted audiences. Content marketing involves creating various types of assets such as text, video, infographic, or image tailored for specific platforms like Instagram or YouTube to reach targeted audiences.', 'Mobile marketing focuses on reaching the target audience through mobile devices via messaging, email, or apps, and can include strategies for app installs and extensions to promote products or services. Mobile marketing focuses on reaching the target audience through mobile devices via messaging, email, or apps, and can include strategies for app installs and extensions to promote products or services.']}, {'end': 2137.686, 'start': 1578.086, 'title': 'Digital marketing channel strategies', 'summary': 'Discusses the use of various digital marketing channels such as content marketing, paid search, social media marketing, affiliate marketing, and display ads to help potential customers discover and engage with a brand, with a focus on the awareness, consideration, and purchase stages.', 'duration': 559.6, 'highlights': ['In the awareness stage, focus on content marketing, paid search, social media marketing, affiliate marketing, and display ads to help potential customers discover the brand. Content marketing, paid search, social media marketing, affiliate marketing, and display ads are key digital marketing channels to focus on in the awareness stage, helping potential customers discover the brand.', 'Email, mobile marketing, display ads, and SEM are effective channels for engaging potential customers in the consideration stage, aiming to increase customer engagement and drive conversions. Email, mobile marketing, display ads, and SEM are effective channels for engaging potential customers in the consideration stage, aiming to increase customer engagement and drive conversions.', 'Emphasize the importance of customer testimonials, detailed articles, and guest blogging to sway potential customers towards purchasing in the purchase stage. Customer testimonials, detailed articles, and guest blogging play a crucial role in swaying potential customers towards purchasing in the purchase stage, emphasizing the importance of credibility and persuasive content.']}, {'end': 2406.721, 'start': 2137.686, 'title': 'Optimizing customer journey for conversion', 'summary': 'Discusses strategies to encourage online audience to complete a purchase, highlighting that 83% of the online audience require encouragement. it also emphasizes post-purchase strategies such as sending thank-you emails and engaging customers through surveys and social media.', 'duration': 269.035, 'highlights': ['The chapter emphasizes that 83% of the online audience require encouragement to complete a purchase, suggesting the use of promos and incentives to drive conversions.', 'It highlights the importance of post-purchase strategies, such as sending thank-you emails and engaging customers through surveys and social media to gather feedback and encourage loyalty.', 'The transcript mentions utilizing email and mobile channels for follow-up emails, customer care content, and offering rewards for customer feedback to enhance customer engagement and satisfaction.']}], 'duration': 1426.285, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go980436.jpg', 'highlights': ['Email marketing allows for personalized and segmented emails, making it an effective way to reach target audiences, with the ability to track the success of email campaigns through metrics like click-through rates and conversions.', 'SEM provides visibility and traffic to websites for keywords that they are not found for, making it a popular choice for many companies.', 'Affiliate marketing enables digital marketers to create a sales force of people who promote their products and services, using a third-party broker like Commission Junction or CJ.com, and paying commissions based on sales.', 'Social media has evolved over the past 13-15 years, offering platforms like Facebook, Twitter, LinkedIn, Pinterest, and Instagram for organic or paid content promotion.', 'Content marketing involves creating various types of assets such as text, video, infographic, or image tailored for specific platforms like Instagram or YouTube to reach targeted audiences.', 'Mobile marketing focuses on reaching the target audience through mobile devices via messaging, email, or apps, and can include strategies for app installs and extensions to promote products or services.', 'In the awareness stage, focus on content marketing, paid search, social media marketing, affiliate marketing, and display ads to help potential customers discover the brand.', 'Email, mobile marketing, display ads, and SEM are effective channels for engaging potential customers in the consideration stage, aiming to increase customer engagement and drive conversions.', 'Emphasize the importance of customer testimonials, detailed articles, and guest blogging to sway potential customers towards purchasing in the purchase stage.', 'The chapter emphasizes that 83% of the online audience require encouragement to complete a purchase, suggesting the use of promos and incentives to drive conversions.', 'It highlights the importance of post-purchase strategies, such as sending thank-you emails and engaging customers through surveys and social media to gather feedback and encourage loyalty.', 'The transcript mentions utilizing email and mobile channels for follow-up emails, customer care content, and offering rewards for customer feedback to enhance customer engagement and satisfaction.']}, {'end': 4173.224, 'segs': [{'end': 2498.887, 'src': 'embed', 'start': 2474.116, 'weight': 0, 'content': [{'end': 2479.657, 'text': 'okay, so, with the first purchase stage, if a customer has bought a pair of sports shoes, for example,', 'start': 2474.116, 'duration': 5.541}, {'end': 2484.058, 'text': 'running shoes you can recommend cross product sale, a cross sale.', 'start': 2479.657, 'duration': 4.401}, {'end': 2489.199, 'text': 'it could be a pair of shorts or a water bottle, or an accessory with an exclusive discount.', 'start': 2484.058, 'duration': 5.141}, {'end': 2492.4, 'text': "so that's another example what you can do on the post purchase stage.", 'start': 2489.199, 'duration': 3.201}, {'end': 2495.423, 'text': "today we're going to talk about digital marketing tools.", 'start': 2492.58, 'duration': 2.843}, {'end': 2498.887, 'text': "so fasten your seat belts and let's get started.", 'start': 2495.423, 'duration': 3.464}], 'summary': 'Recommend cross sale items like shorts or water bottle after sports shoe purchase.', 'duration': 24.771, 'max_score': 2474.116, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go2474116.jpg'}, {'end': 2786.133, 'src': 'embed', 'start': 2750.398, 'weight': 3, 'content': [{'end': 2751.258, 'text': "that wouldn't make sense.", 'start': 2750.398, 'duration': 0.86}, {'end': 2760.02, 'text': "so we need a tool to kind of help us put it all together, and so the tool of choice for us is google's keyword planner,", 'start': 2751.878, 'duration': 8.142}, {'end': 2770.403, 'text': "and google's keyword planner helps us hone in on keywords we may be interested in optimizing for, because not only one are they relevant,", 'start': 2760.02, 'duration': 10.383}, {'end': 2774.064, 'text': "but two they're going to have high volume and low competition.", 'start': 2770.403, 'duration': 3.661}, {'end': 2778.105, 'text': "so let's take a look at an example in google's keyword planner.", 'start': 2774.064, 'duration': 4.041}, {'end': 2786.133, 'text': "so here i am, i'm in google's keyword planner and, as i mentioned before, google's keyword planner is situated under google ads.", 'start': 2778.385, 'duration': 7.748}], 'summary': "Using google's keyword planner to identify relevant keywords with high volume and low competition.", 'duration': 35.735, 'max_score': 2750.398, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go2750398.jpg'}, {'end': 3248.521, 'src': 'embed', 'start': 3225.047, 'weight': 2, 'content': [{'end': 3232.031, 'text': 'We also want to check the correct format of the site map and we want to monitor backlinks.', 'start': 3225.047, 'duration': 6.984}, {'end': 3235.833, 'text': 'We also want to analyze linking to our web page.', 'start': 3232.071, 'duration': 3.762}, {'end': 3238.374, 'text': 'Okay, which ones are good, which ones are not good.', 'start': 3235.853, 'duration': 2.521}, {'end': 3241.376, 'text': 'Okay, we also want to perform some competitor analysis.', 'start': 3238.394, 'duration': 2.982}, {'end': 3248.521, 'text': 'So these are some of the reasons why, other than keyword research, why would we use some of these SEO tools?', 'start': 3241.396, 'duration': 7.125}], 'summary': 'Analyze site map format, monitor backlinks, assess linking quality, and perform competitor analysis for seo tools usage.', 'duration': 23.474, 'max_score': 3225.047, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go3225047.jpg'}, {'end': 3327.715, 'src': 'heatmap', 'start': 2470.955, 'weight': 1, 'content': [{'end': 2474.116, 'text': 'how do i get these people to become loyal customers?', 'start': 2470.955, 'duration': 3.161}, {'end': 2479.657, 'text': 'okay, so, with the first purchase stage, if a customer has bought a pair of sports shoes, for example,', 'start': 2474.116, 'duration': 5.541}, {'end': 2484.058, 'text': 'running shoes you can recommend cross product sale, a cross sale.', 'start': 2479.657, 'duration': 4.401}, {'end': 2489.199, 'text': 'it could be a pair of shorts or a water bottle, or an accessory with an exclusive discount.', 'start': 2484.058, 'duration': 5.141}, {'end': 2492.4, 'text': "so that's another example what you can do on the post purchase stage.", 'start': 2489.199, 'duration': 3.201}, {'end': 2495.423, 'text': "today we're going to talk about digital marketing tools.", 'start': 2492.58, 'duration': 2.843}, {'end': 2498.887, 'text': "so fasten your seat belts and let's get started.", 'start': 2495.423, 'duration': 3.464}, {'end': 2507.235, 'text': "so what we're going to do is we're going to take a look at some of the best digital marketing tools for not only 2019,", 'start': 2498.887, 'duration': 8.348}, {'end': 2515.164, 'text': 'but ones that have performed well in the past, that are popular and ones that we foresee as being the go-to tools for the future.', 'start': 2507.235, 'duration': 7.929}, {'end': 2524.812, 'text': 'so past, present and future digital marketing tools is the way to look at this, with a good focus on a lot of different marketing channels here.', 'start': 2515.564, 'duration': 9.248}, {'end': 2527.374, 'text': "so we're going to focus first on seo.", 'start': 2524.812, 'duration': 2.562}, {'end': 2530.937, 'text': 'talk about some of the tools related to on page and off page.', 'start': 2527.374, 'duration': 3.563}, {'end': 2533.679, 'text': "we're going to switch over to paid search.", 'start': 2530.937, 'duration': 2.742}, {'end': 2536.222, 'text': 'talk a little bit about paid search tools.', 'start': 2533.679, 'duration': 2.543}, {'end': 2543.468, 'text': "we're going to talk about email marketing and some of the email marketing platforms and the tools within those platforms.", 'start': 2536.222, 'duration': 7.246}, {'end': 2546.535, 'text': 'The center of it all is web analytics.', 'start': 2544.048, 'duration': 2.487}, {'end': 2553.491, 'text': "So Google Analytics is the tool we'll be taking a closer look at in today's webinar and all that it has to offer.", 'start': 2546.996, 'duration': 6.495}, {'end': 2555.394, 'text': 'Okay, affiliate marketing.', 'start': 2554.053, 'duration': 1.341}, {'end': 2561.557, 'text': "We'll talk about some of the tools available to you and for affiliate marketing.", 'start': 2555.814, 'duration': 5.743}, {'end': 2570.802, 'text': "We'd be remiss if we didn't talk about social media and all that it has to offer and all the metrics and tools available, all the platforms available.", 'start': 2561.977, 'duration': 8.825}, {'end': 2573.583, 'text': "So we'll hone in on a couple of examples there.", 'start': 2570.902, 'duration': 2.681}, {'end': 2578.666, 'text': "And then we'll also talk about some competition tools available for you.", 'start': 2574.143, 'duration': 4.523}, {'end': 2581.167, 'text': "So there's a whole suite of tools.", 'start': 2579.086, 'duration': 2.081}, {'end': 2586.649, 'text': 'The one caveat being hey, if you have your favorite tool, continue using it.', 'start': 2581.507, 'duration': 5.142}, {'end': 2593.372, 'text': "in fact, if there's a tool that we didn't mention in today's webinar, feel free to mention it in the comment box below this video.", 'start': 2586.649, 'duration': 6.723}, {'end': 2599.095, 'text': "we'd love to hear what you're using to manage your particular digital marketing channel.", 'start': 2593.372, 'duration': 5.723}, {'end': 2606.718, 'text': "okay, and so the goal for today's webinar is hey, we hope you get something out of this in terms of using new tools.", 'start': 2599.095, 'duration': 7.623}, {'end': 2610.56, 'text': "there's some tools that i use, some tools that my colleagues use.", 'start': 2606.718, 'duration': 3.842}, {'end': 2615.142, 'text': "Everybody uses different tools, so it'd be good to kind of see what else is out there.", 'start': 2610.92, 'duration': 4.222}, {'end': 2616.763, 'text': 'So if you have something to share, share it.', 'start': 2615.182, 'duration': 1.581}, {'end': 2628.888, 'text': "By all means what we're trying to do is share what we think are best practices and some of the most popular or most used tools out there in the industry.", 'start': 2617.143, 'duration': 11.745}, {'end': 2630.969, 'text': "So that's what we're going to do.", 'start': 2629.328, 'duration': 1.641}, {'end': 2637.112, 'text': "The goal is to get you to better understand some of the tools we're using in a little bit more detail.", 'start': 2631.329, 'duration': 5.783}, {'end': 2641.456, 'text': "and what we're going to do is start out with search engine optimization.", 'start': 2637.652, 'duration': 3.804}, {'end': 2650.625, 'text': "okay, so search engine optimization or organic search, we have a mixture of paid and free, so there's a lot of different platforms,", 'start': 2641.456, 'duration': 9.169}, {'end': 2656.489, 'text': "but if you're focusing on seo, you certainly need to use an SEO platform.", 'start': 2650.625, 'duration': 5.864}, {'end': 2658.25, 'text': "So there's SEMrush.", 'start': 2656.709, 'duration': 1.541}, {'end': 2661.893, 'text': 'You also have Google Search Console, which is free.', 'start': 2658.931, 'duration': 2.962}, {'end': 2667.957, 'text': "So if you don't have a SEO platform, you definitely need to be using Google Search Console.", 'start': 2662.233, 'duration': 5.724}, {'end': 2670.158, 'text': "And so we'll take a closer look at that.", 'start': 2668.237, 'duration': 1.921}, {'end': 2675.081, 'text': "There's Google Keyword Planner, which is actually situated under Google Ads.", 'start': 2670.498, 'duration': 4.583}, {'end': 2681.065, 'text': "And so if you're running Google campaigns on Google Search Network or even the Display Network,", 'start': 2675.441, 'duration': 5.624}, {'end': 2684.087, 'text': 'you have access to a great tool called Keyword Planner.', 'start': 2681.425, 'duration': 2.662}, {'end': 2690.452, 'text': "And if you know anything about SEO, you'll know that using Google's Keyword Planner is a good tool.", 'start': 2684.928, 'duration': 5.524}, {'end': 2691.613, 'text': "So we'll take a look at that.", 'start': 2690.472, 'duration': 1.141}, {'end': 2697.418, 'text': 'Moz is a freemium tool, meaning they have a free trial that you can sign up for.', 'start': 2692.013, 'duration': 5.405}, {'end': 2702.96, 'text': "to test drive it, but it's another seo platform and it does cost money.", 'start': 2697.958, 'duration': 5.002}, {'end': 2705.381, 'text': 'got a great tool in screaming frog.', 'start': 2702.96, 'duration': 2.421}, {'end': 2707.942, 'text': "that's a paid version, again not too expensive.", 'start': 2705.381, 'duration': 2.561}, {'end': 2709.722, 'text': "we'll talk a little bit more about that.", 'start': 2707.942, 'duration': 1.78}, {'end': 2717.745, 'text': 'and then we have, you know, a tool in hrefs that help us with all aspects of seo, primarily focusing on off page.', 'start': 2709.722, 'duration': 8.023}, {'end': 2721.947, 'text': "so these are just some examples that we're going to hone in on.", 'start': 2717.745, 'duration': 4.202}, {'end': 2727.149, 'text': 'but this is just a small subset of what really is available out there in the market.', 'start': 2721.947, 'duration': 5.202}, {'end': 2734.392, 'text': "so let's go ahead and dive a little bit deeper and understand why we use some of these tools.", 'start': 2727.489, 'duration': 6.903}, {'end': 2739.654, 'text': 'well, the first reason when we talk about seo is to find relevant keywords.', 'start': 2734.392, 'duration': 5.262}, {'end': 2745.856, 'text': 'not only do we want to find relevant keywords, we want to find relevant keywords with high volume and low competition.', 'start': 2739.654, 'duration': 6.202}, {'end': 2750.398, 'text': "okay, we wouldn't want to find non-relevant keywords with high competition, low volume.", 'start': 2745.856, 'duration': 4.542}, {'end': 2751.258, 'text': "that wouldn't make sense.", 'start': 2750.398, 'duration': 0.86}, {'end': 2760.02, 'text': "so we need a tool to kind of help us put it all together, and so the tool of choice for us is google's keyword planner,", 'start': 2751.878, 'duration': 8.142}, {'end': 2770.403, 'text': "and google's keyword planner helps us hone in on keywords we may be interested in optimizing for, because not only one are they relevant,", 'start': 2760.02, 'duration': 10.383}, {'end': 2774.064, 'text': "but two they're going to have high volume and low competition.", 'start': 2770.403, 'duration': 3.661}, {'end': 2778.105, 'text': "so let's take a look at an example in google's keyword planner.", 'start': 2774.064, 'duration': 4.041}, {'end': 2786.133, 'text': "so here i am, i'm in google's keyword planner and, as i mentioned before, google's keyword planner is situated under google ads.", 'start': 2778.385, 'duration': 7.748}, {'end': 2795.398, 'text': "okay, so you have to have a google ads account to use google's keyword planner, And so, when you're in Google ads, you simply go to tools and then,", 'start': 2786.133, 'duration': 9.265}, {'end': 2797.68, 'text': "under tools, you're going to select keyword planner.", 'start': 2795.398, 'duration': 2.282}, {'end': 2800.824, 'text': 'So what we want to do is look for keywords.', 'start': 2798.021, 'duration': 2.803}, {'end': 2804.687, 'text': "We're focusing on organic search, not necessarily paid search.", 'start': 2800.844, 'duration': 3.843}, {'end': 2810.033, 'text': 'So organic search, we want to hone in on some keywords.', 'start': 2805.068, 'duration': 4.965}, {'end': 2814.276, 'text': "So let's just use one of the examples that Google's given us here, mail delivery.", 'start': 2810.293, 'duration': 3.983}, {'end': 2818.98, 'text': "So we're going to just type in mail delivery and get some results.", 'start': 2814.476, 'duration': 4.504}, {'end': 2823.123, 'text': 'So notice I can enter a domain as a filter.', 'start': 2819.26, 'duration': 3.863}, {'end': 2829.668, 'text': 'And so in other words, hey, I could say, look, hone in on keywords related to this website if I wanted to.', 'start': 2823.403, 'duration': 6.265}, {'end': 2835.592, 'text': "But I'm asking Google, hey, just give me something closely related to mail delivery because that's my business.", 'start': 2829.808, 'duration': 5.784}, {'end': 2837.834, 'text': "So I'm going to click click get results.", 'start': 2835.912, 'duration': 1.922}, {'end': 2842.858, 'text': "Notice I can add another key to it if I wanted to, but I'm just going to stick with one keyword.", 'start': 2838.334, 'duration': 4.524}, {'end': 2850.224, 'text': 'But there are certainly other keywords that I can certainly hone in on if mail delivery is my business.', 'start': 2843.038, 'duration': 7.186}, {'end': 2854.047, 'text': "And so let's just hone in on that one keyword mail delivery.", 'start': 2850.585, 'duration': 3.462}, {'end': 2856.93, 'text': 'We want to be found organically for that keyword.', 'start': 2854.067, 'duration': 2.863}, {'end': 2864.858, 'text': 'So what Google Keyword Planner does is not only give us the keyword and other keywords relevant to that,', 'start': 2857.29, 'duration': 7.568}, {'end': 2868.422, 'text': 'but it gives us the average monthly search volumes.', 'start': 2864.858, 'duration': 3.564}, {'end': 2872.085, 'text': 'And this is an average over the course of the last 12 months.', 'start': 2868.642, 'duration': 3.443}, {'end': 2877.491, 'text': 'And notice here I get a column for competition.', 'start': 2872.706, 'duration': 4.785}, {'end': 2882.218, 'text': "So I'm able to see whether that's a very competitive keyword or not.", 'start': 2877.931, 'duration': 4.287}, {'end': 2885.022, 'text': 'And then, just to give you an extra edge.', 'start': 2882.698, 'duration': 2.324}, {'end': 2892.894, 'text': "when you're choosing keywords, you can get a sense of what the keyword may cost if you wanted to bid on that for paid search.", 'start': 2885.022, 'duration': 7.872}, {'end': 2901.28, 'text': "so for mail delivery, i can see it's anywhere between seven dollars and forty six cents and at the top of the page, high range,", 'start': 2893.314, 'duration': 7.966}, {'end': 2903.702, 'text': 'sixteen dollars and sixty one cents.', 'start': 2901.28, 'duration': 2.422}, {'end': 2910.448, 'text': "so that should alert me to the fact that, hey, if i'm gonna try and optimize for this keyword, i know it's competitive,", 'start': 2903.702, 'duration': 6.746}, {'end': 2915.252, 'text': "because not only google is telling me it's competitive by telling me high competition,", 'start': 2910.448, 'duration': 4.804}, {'end': 2920.236, 'text': 'but i know that the cost per click seems a little bit high and what is a little bit high?', 'start': 2915.252, 'duration': 4.984}, {'end': 2924.678, 'text': 'well, You know, I could see some other keywords here that you know, a dollar to $3..', 'start': 2920.236, 'duration': 4.442}, {'end': 2929.12, 'text': "Okay I could see some other ones that are even lower than the $7 they're suggesting.", 'start': 2924.678, 'duration': 4.442}, {'end': 2933.681, 'text': "So that's an indication that the keyword is highly competitive.", 'start': 2929.32, 'duration': 4.361}, {'end': 2937.163, 'text': "So the idea here using Google's keyword planner.", 'start': 2933.942, 'duration': 3.221}, {'end': 2946.427, 'text': 'is one we want to get an idea of what other keywords are out there that are relevant, so it helps stimulate some ideas for relevancy.', 'start': 2937.623, 'duration': 8.804}, {'end': 2953.03, 'text': 'two we can get an average monthly search volume, so we want to know, on average over the past 12 months,', 'start': 2946.427, 'duration': 6.603}, {'end': 2956.051, 'text': 'how many search queries i can expect from this keyword.', 'start': 2953.03, 'duration': 3.021}, {'end': 2959.293, 'text': 'and then three, i can get a sense of the competition.', 'start': 2956.051, 'duration': 3.242}, {'end': 2961.375, 'text': 'How competitive is this keyword?', 'start': 2959.713, 'duration': 1.662}, {'end': 2967.041, 'text': 'So if I try to optimize for this keyword and I want to rank for it organically, is it competitive??', 'start': 2961.395, 'duration': 5.646}, {'end': 2975.671, 'text': "If it's competitive, then it's probably going to take me a bit longer to be found for this keyword on page one of Google.", 'start': 2967.422, 'duration': 8.249}, {'end': 2982.754, 'text': "so that's the whole idea behind google's keyword planner, and note that you could change some of the settings here.", 'start': 2975.951, 'duration': 6.803}, {'end': 2988.517, 'text': 'so if you want to choose a different language, okay, you can hone in on a longer or shorter period of time.', 'start': 2982.754, 'duration': 5.763}, {'end': 2990.938, 'text': 'you can even choose a specific location.', 'start': 2988.517, 'duration': 2.421}, {'end': 2992.699, 'text': 'so i chose texas.', 'start': 2990.938, 'duration': 1.761}, {'end': 2999.142, 'text': 'i can certainly choose the entire united states to get a sense of what the volume would be for the total us.', 'start': 2992.699, 'duration': 6.443}, {'end': 3006.811, 'text': 'So you have settings that you can change and manipulate to get you the data you need to choose keywords.', 'start': 2999.582, 'duration': 7.229}, {'end': 3014.3, 'text': "So that's the whole idea behind Google's Keyword Planner to find relevant keywords, high volume, low competition.", 'start': 3006.871, 'duration': 7.429}, {'end': 3020.445, 'text': 'now. alternatively, i can certainly use another tool to find keywords.', 'start': 3014.54, 'duration': 5.905}, {'end': 3022.446, 'text': 'so i have a moz account.', 'start': 3020.445, 'duration': 2.001}, {'end': 3027.03, 'text': 'so i logged into moz and moz has a tool called keyword explorer.', 'start': 3022.446, 'duration': 4.584}, {'end': 3035.917, 'text': "so if i use that same keyword i used in google's keyword planner mail delivery i'm going to ask moz to give me some data on that keyword.", 'start': 3027.03, 'duration': 8.887}, {'end': 3040.682, 'text': 'so this is for the entire united states, and again i can change that if i wanted to.', 'start': 3035.917, 'duration': 4.765}, {'end': 3046.129, 'text': 'okay, so i can hone in on a specific country or different country.', 'start': 3040.682, 'duration': 5.447}, {'end': 3047.952, 'text': 'so what moz is telling me?', 'start': 3046.129, 'duration': 1.823}, {'end': 3057.882, 'text': "hey, for this keyword in the entire united states, i'm looking at anywhere from eleven and a half thousand to 30 000 on monthly volume.", 'start': 3047.952, 'duration': 9.93}, {'end': 3062.183, 'text': 'now what moz does is they give you a difficulty score.', 'start': 3057.882, 'duration': 4.301}, {'end': 3070.207, 'text': 'so a difficulty score is a score between 1 and 100, and so i can see this is pretty much right down the middle in terms of difficulty.', 'start': 3062.183, 'duration': 8.024}, {'end': 3073.709, 'text': "okay, so if it's zero, it's an easy keyword.", 'start': 3070.207, 'duration': 3.502}, {'end': 3076.85, 'text': "if it's, if it's a hundred, it's very difficult.", 'start': 3073.709, 'duration': 3.141}, {'end': 3083.273, 'text': 'and then that means you have a lot of competitors who are optimizing for this keyword, that are ranking for this keyword.', 'start': 3076.85, 'duration': 6.423}, {'end': 3090.257, 'text': "and so moz gives us the volume, they give us the competition and they, just like google's keyword planner,", 'start': 3083.673, 'duration': 6.584}, {'end': 3094.84, 'text': 'gives us some other keywords that we can potentially hone in on.', 'start': 3090.257, 'duration': 4.583}, {'end': 3100.664, 'text': 'so here i could see keyword delivery plans, delivery services, etc.', 'start': 3094.84, 'duration': 5.824}, {'end': 3104.206, 'text': "so i can see a lot more suggestions than what's listed here.", 'start': 3100.664, 'duration': 3.542}, {'end': 3108.449, 'text': 'so moz delivers a bunch of other analysis related to the keyword.', 'start': 3104.206, 'duration': 4.243}, {'end': 3111.311, 'text': 'You know they also give you some good keyword suggestions.', 'start': 3108.789, 'duration': 2.522}, {'end': 3113.813, 'text': 'So Moz is a good alternative tool.', 'start': 3111.692, 'duration': 2.121}, {'end': 3118.918, 'text': "And we'll be coming back to Moz related to SEO for some other of its features.", 'start': 3113.833, 'duration': 5.085}, {'end': 3126.444, 'text': "But for now, if you don't want to necessarily use Google's Keyword Planner because maybe you're not running Google Ads, you can always use Moz.", 'start': 3118.998, 'duration': 7.446}, {'end': 3132.39, 'text': 'Now remember, Moz has basically a freemium version, meaning you can sign up for a free account.', 'start': 3126.464, 'duration': 5.926}, {'end': 3144.359, 'text': 'and you could sign up for a free account as a test trial and you could test it for a period of days and leverage its tools during that free trial to get a better sense of how these tools work.', 'start': 3132.97, 'duration': 11.389}, {'end': 3146.441, 'text': 'so we want to be able to use Moz.', 'start': 3144.359, 'duration': 2.082}, {'end': 3152.706, 'text': "we want to be able to use google's keyword planner not only to search for all those relevant keywords available to you,", 'start': 3146.441, 'duration': 6.265}, {'end': 3159.671, 'text': 'but we want to be able to choose keywords with high volume and low difficulty, low competition.', 'start': 3153.166, 'duration': 6.505}, {'end': 3163.595, 'text': 'we also want to select primary and second keywords wisely.', 'start': 3159.671, 'duration': 3.924}, {'end': 3168.399, 'text': "so remember, when you optimize, you're optimizing a page for more than one keyword.", 'start': 3163.595, 'duration': 4.804}, {'end': 3177.046, 'text': 'so you want to be able to have a nice portfolio of diverse relevant keywords with high search volume and low difficulty,', 'start': 3168.399, 'duration': 8.647}, {'end': 3182.431, 'text': 'and then you want to be able to identify those keywords that your competitors are ranking for.', 'start': 3177.566, 'duration': 4.865}, {'end': 3190.98, 'text': 'so Moz gives you that information, and so we want to be able to leverage the tools available to us to choose the right keywords.', 'start': 3182.431, 'duration': 8.549}, {'end': 3198.708, 'text': 'so, if you need any more information on this, we got a nice webinar on keyword research for seo.', 'start': 3190.98, 'duration': 7.728}, {'end': 3210.721, 'text': 'so take a look at that video on youtube to get more specific details about using seo tools for keyword research and all about keyword research in general for seo.', 'start': 3198.708, 'duration': 12.013}, {'end': 3217.624, 'text': "So let's talk about some other reasons under SEO why we would use some of these tools available to us.", 'start': 3211.121, 'duration': 6.503}, {'end': 3225.007, 'text': 'Well, we want to be able to understand the search engines and how they crawl and index our site.', 'start': 3217.824, 'duration': 7.183}, {'end': 3232.031, 'text': 'We also want to check the correct format of the site map and we want to monitor backlinks.', 'start': 3225.047, 'duration': 6.984}, {'end': 3235.833, 'text': 'We also want to analyze linking to our web page.', 'start': 3232.071, 'duration': 3.762}, {'end': 3238.374, 'text': 'Okay, which ones are good, which ones are not good.', 'start': 3235.853, 'duration': 2.521}, {'end': 3241.376, 'text': 'Okay, we also want to perform some competitor analysis.', 'start': 3238.394, 'duration': 2.982}, {'end': 3248.521, 'text': 'So these are some of the reasons why, other than keyword research, why would we use some of these SEO tools?', 'start': 3241.396, 'duration': 7.125}, {'end': 3254.005, 'text': 'So we have tools available to us Majestic Ahrefs again, Moz.', 'start': 3248.901, 'duration': 5.104}, {'end': 3256.086, 'text': "Let's take a look at Google.", 'start': 3254.245, 'duration': 1.841}, {'end': 3263.933, 'text': "Search Console, and I want to hone in on Google Search Console because it is free and it's a must.", 'start': 3256.466, 'duration': 7.467}, {'end': 3269.438, 'text': "if you're going to work on SEO, you need to be working in Google Search Console,", 'start': 3263.933, 'duration': 5.505}, {'end': 3276.344, 'text': 'and so the whole key behind Google Search Console is you have a website and you need to get that site verified.', 'start': 3269.438, 'duration': 6.906}, {'end': 3284.012, 'text': "and once it's verified, once google can recognize that you are associated with this website,", 'start': 3276.344, 'duration': 7.668}, {'end': 3287.315, 'text': "then you're going to be able to see some important information.", 'start': 3284.012, 'duration': 3.303}, {'end': 3290.418, 'text': "so here i'm looking at a website.", 'start': 3287.315, 'duration': 3.103}, {'end': 3291.359, 'text': 'and what am i looking at?', 'start': 3290.418, 'duration': 0.941}, {'end': 3294.122, 'text': "i'm looking at something called coverage under index.", 'start': 3291.359, 'duration': 2.763}, {'end': 3296.344, 'text': 'so what does coverage mean?', 'start': 3294.602, 'duration': 1.742}, {'end': 3305.932, 'text': "well, going back to what we just said, we want to be able to understand how google's crawling and indexing our pages, and so what google does is,", 'start': 3296.344, 'duration': 9.588}, {'end': 3308.634, 'text': 'through this platform search console is,', 'start': 3305.932, 'duration': 2.702}, {'end': 3315.56, 'text': "they're letting us know once they go to our website and start crawling it and they pull these pages back to their server,", 'start': 3308.634, 'duration': 6.926}, {'end': 3319.864, 'text': "they're letting us know if we actually have any issues.", 'start': 3315.56, 'duration': 4.304}, {'end': 3327.715, 'text': 'so here i can see i have some issues with 112 pages, and some of those issues are listed down here.', 'start': 3319.864, 'duration': 7.851}], 'summary': "The webinar discusses digital marketing tools, focusing on seo and providing examples like google's keyword planner, moz, and google search console.", 'duration': 856.76, 'max_score': 2470.955, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go2470955.jpg'}], 'start': 2406.721, 'title': 'Maximizing post-purchase stage', 'summary': 'Emphasizes maximizing post-purchase stage through digital marketing tools, offering discounts, referral opportunities, and cross product sales to incentivize customers, while also highlighting the importance of various platforms to enhance customer experience and loyalty.', 'chapters': [{'end': 2630.969, 'start': 2406.721, 'title': 'Maximizing post-purchase stage', 'summary': 'Emphasizes using digital marketing tools to maximize post-purchase stage by offering discounts, referral opportunities, and cross product sales to incentivize customers, while also highlighting the importance of using various platforms to enhance customer experience and loyalty.', 'duration': 224.248, 'highlights': ['The importance of using digital marketing tools to maximize post-purchase stage by offering discounts, referral opportunities, and cross product sales to incentivize customers. This can lead to increased customer satisfaction and loyalty.', 'Emphasizing the use of various platforms such as social display, banner ads, and blogs to provide customers with advice and enhance their post-purchase experience, ultimately aiming to increase the value of the purchase.', 'The webinar focuses on discussing past, present, and future digital marketing tools, with a particular emphasis on SEO, paid search, email marketing, web analytics, affiliate marketing, social media, and competition tools. The goal is to provide insights into popular and effective tools for managing digital marketing channels.']}, {'end': 2982.754, 'start': 2631.329, 'title': 'Seo tools overview and google keyword planner', 'summary': "Focuses on understanding various seo tools including semrush, google search console, google keyword planner, moz, screaming frog, and ahrefs, with a detailed emphasis on the purpose and functionality of google's keyword planner in finding relevant, high-volume, low-competition keywords for organic search.", 'duration': 351.425, 'highlights': ["Google's Keyword Planner helps in finding relevant, high-volume, low-competition keywords, offering average monthly search volumes and competition levels. Google's Keyword Planner assists in identifying relevant keywords with high volume and low competition, providing average monthly search volumes and competition levels for informed decision-making.", "The average monthly search volumes and competition levels are key metrics provided by Google's Keyword Planner for keyword analysis. Google's Keyword Planner provides average monthly search volumes and competition levels, essential for understanding keyword popularity and competitiveness.", "Google's Keyword Planner also offers insights into the estimated cost of bidding on specific keywords for paid search, aiding in understanding the competitiveness of keywords. Google's Keyword Planner provides insights into the estimated cost of bidding on specific keywords for paid search, helping gauge keyword competitiveness based on bidding costs."]}, {'end': 3604.771, 'start': 2982.754, 'title': 'Utilizing seo tools for keyword research', 'summary': "Discusses using google's keyword planner and moz's keyword explorer to analyze keyword volume and competition, as well as leveraging google search console to understand site indexing, backlinks, and mobile usability.", 'duration': 622.017, 'highlights': ["Google Keyword Planner vs Moz's Keyword Explorer The chapter explains the differences between Google's Keyword Planner and Moz's Keyword Explorer, highlighting the ability to analyze keyword volume and competition, with Moz providing a difficulty score and alternative keyword suggestions.", 'Leveraging Google Search Console for Site Indexing The chapter emphasizes the importance of Google Search Console for understanding site indexing, addressing crawl issues, and ensuring the correct format of the sitemap, with insights into the number of pages indexed and potential errors.', 'Mobile Usability Report in Google Search Console The chapter discusses the mobile usability report in Google Search Console, focusing on identifying mobile-friendliness issues, such as text size, viewport settings, and content width, to ensure a positive mobile user experience.', 'Choosing Keywords with High Volume and Low Difficulty The chapter emphasizes the importance of selecting keywords with high volume and low difficulty, as well as identifying primary and secondary keywords wisely to optimize page content for diverse, relevant keywords.', 'Utilizing SEO Tools for Competitor Analysis The chapter highlights the use of SEO tools like Moz, Majestic, Ahrefs, and Google Search Console for competitor analysis, backlink monitoring, and understanding search engine crawling and indexing.']}, {'end': 4173.224, 'start': 3605.732, 'title': 'Google search console: reports and tools', 'summary': 'Highlights the importance of using google search console for identifying and addressing mobile usability issues to ensure quick indexing, leveraging the links report to assess linking structure and seo impact, and utilizing the performance report to analyze keyword queries, impressions, clicks, click-through rate, and average position data.', 'duration': 567.492, 'highlights': ["The mobile usability report is crucial for addressing issues and errors to draw Google's attention, validate fixes, and ensure quicker indexing, emphasizing the significance of communication with Google. Importance of mobile usability report in addressing issues and errors, drawing Google's attention, and ensuring quicker indexing.", 'The links report in Google Search Console provides insights into the linking structure, including external and internal links, top linking sites, and linking text, with a focus on SEO impact and page indexing. Importance of links report for analyzing linking structure, external and internal links, top linking sites, and linking text, and its impact on SEO and page indexing.', 'The performance report allows for analysis of keyword queries, impressions, clicks, click-through rate, and average position, highlighting the ability to link it with Google Analytics for comprehensive data insights. Significance of performance report in analyzing keyword queries, impressions, clicks, click-through rate, and average position, and its integration with Google Analytics for comprehensive data insights.']}], 'duration': 1766.503, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go2406721.jpg', 'highlights': ['Emphasize maximizing post-purchase stage through digital marketing tools, offering discounts, referral opportunities, and cross product sales to incentivize customers.', 'Leveraging Google Search Console for Site Indexing, addressing crawl issues, and ensuring the correct format of the sitemap, with insights into the number of pages indexed and potential errors.', 'Utilizing SEO Tools for Competitor Analysis, backlink monitoring, and understanding search engine crawling and indexing.', "Google's Keyword Planner helps in finding relevant, high-volume, low-competition keywords, offering average monthly search volumes and competition levels."]}, {'end': 7217.324, 'segs': [{'end': 4229.527, 'src': 'embed', 'start': 4201.094, 'weight': 0, 'content': [{'end': 4205.678, 'text': 'everything you need to use in order to measure off page seo.', 'start': 4201.094, 'duration': 4.584}, {'end': 4215.923, 'text': "so that's the great thing about moz is they have not only on page seo tools but off-page seo tools, and moz is a freemium, so to speak.", 'start': 4205.678, 'duration': 10.245}, {'end': 4226.766, 'text': "so here you can see, if you just go to moz.com free-seo-tools, you'll be able to use some of these tools available to you, not just for seo,", 'start': 4215.923, 'duration': 10.843}, {'end': 4229.527, 'text': 'but also for local seo as well.', 'start': 4226.766, 'duration': 2.761}], 'summary': 'Moz offers both on-page and off-page seo tools, accessible for free, including local seo tools.', 'duration': 28.433, 'max_score': 4201.094, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go4201094.jpg'}, {'end': 4389.746, 'src': 'embed', 'start': 4363.565, 'weight': 1, 'content': [{'end': 4369.329, 'text': "so that you're talking and communicating with that particular prospect through every point in the funnel.", 'start': 4363.565, 'duration': 5.764}, {'end': 4371.411, 'text': "So that's the great thing about Marketo.", 'start': 4369.59, 'duration': 1.821}, {'end': 4375.855, 'text': 'It has drip campaigns available along with some other features.', 'start': 4371.791, 'duration': 4.064}, {'end': 4378.777, 'text': "There's HubSpot, a very powerful tool.", 'start': 4376.495, 'duration': 2.282}, {'end': 4386.283, 'text': 'It does a lot from creating landing pages to A-B testing to social to email.', 'start': 4378.877, 'duration': 7.406}, {'end': 4389.746, 'text': 'So this is another freemium tool that you could use.', 'start': 4386.383, 'duration': 3.363}], 'summary': 'Marketo and hubspot offer powerful tools for prospect communication and marketing, including drip campaigns and a-b testing.', 'duration': 26.181, 'max_score': 4363.565, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go4363565.jpg'}, {'end': 4864.589, 'src': 'embed', 'start': 4839.126, 'weight': 2, 'content': [{'end': 4845.011, 'text': "Okay, so if you have an email and you're selling products and somebody purchased that product,", 'start': 4839.126, 'duration': 5.885}, {'end': 4849.955, 'text': 'Mailchimp is able to integrate in with your shopping commerce platform.', 'start': 4845.011, 'duration': 4.944}, {'end': 4851.496, 'text': 'For example, WooCommerce.', 'start': 4850.195, 'duration': 1.301}, {'end': 4855.219, 'text': 'So if somebody did purchase, you can send out that thank you email.', 'start': 4851.816, 'duration': 3.403}, {'end': 4861.465, 'text': 'Mailchimp even goes a step further, and if somebody did click on a link, Go to your shopping cart,', 'start': 4855.499, 'duration': 5.966}, {'end': 4864.589, 'text': 'add something to the shopping cart and then abandon the cart.', 'start': 4861.465, 'duration': 3.124}], 'summary': 'Mailchimp integrates with shopping platforms like woocommerce to send automated thank-you emails and track cart abandonment.', 'duration': 25.463, 'max_score': 4839.126, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go4839126.jpg'}, {'end': 4924.113, 'src': 'embed', 'start': 4898.86, 'weight': 3, 'content': [{'end': 4908.204, 'text': "so here's a tool that doesn't get talked about enough when it comes to email marketing, and that's google's url builder.", 'start': 4898.86, 'duration': 9.344}, {'end': 4917.509, 'text': "and the reason why we're going to talk about this tool today is because most people in the us use google analytics as their web analytics tool,", 'start': 4908.204, 'duration': 9.305}, {'end': 4924.113, 'text': 'and the one thing about google analytics is it allows you to track different campaigns.', 'start': 4917.509, 'duration': 6.604}], 'summary': "Google's url builder is a valuable but overlooked tool for email marketing, especially as most us users rely on google analytics for web analytics, enabling tracking of various campaigns.", 'duration': 25.253, 'max_score': 4898.86, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go4898860.jpg'}, {'end': 5337.289, 'src': 'embed', 'start': 5312.263, 'weight': 4, 'content': [{'end': 5321.725, 'text': "again, you're taking a URL, that you're going to use an email, and then you're going to pen that URL with different parameters campaign source,", 'start': 5312.263, 'duration': 9.462}, {'end': 5329.007, 'text': 'campaign medium, campaign name and then, optionally, campaign content and or campaign term.', 'start': 5321.725, 'duration': 7.282}, {'end': 5337.289, 'text': "okay, once you've entered variables into those parameters, you're going to get an appended URL which you can then use in your email.", 'start': 5329.007, 'duration': 8.282}], 'summary': 'To create a trackable url, add parameters like campaign source, medium, name, content, and term, then use the resulting url in the email.', 'duration': 25.026, 'max_score': 5312.263, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go5312263.jpg'}, {'end': 5691.978, 'src': 'embed', 'start': 5668.352, 'weight': 6, 'content': [{'end': 5677.198, 'text': 'So about improving website performance, measuring engagement, looking at our goals and conversions, measuring campaigns with UTM,', 'start': 5668.352, 'duration': 8.846}, {'end': 5682.856, 'text': 'tracking all those good things that we can get in a good analytics tool.', 'start': 5677.198, 'duration': 5.658}, {'end': 5691.978, 'text': "So Adobe, Mixpanel, Spring Metrics, they all work in a similar fashion in that they're really measuring website behavior.", 'start': 5682.896, 'duration': 9.082}], 'summary': 'Focus on improving website performance and measuring engagement using analytics tools like adobe, mixpanel, and spring metrics.', 'duration': 23.626, 'max_score': 5668.352, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go5668352.jpg'}, {'end': 5784.661, 'src': 'embed', 'start': 5758.384, 'weight': 7, 'content': [{'end': 5766.729, 'text': 'well, I can see that 25 to 34 year old are the majority of the age group that is coming to my website.', 'start': 5758.384, 'duration': 8.345}, {'end': 5769.611, 'text': 'Okay I can see on the gender side of it.', 'start': 5766.749, 'duration': 2.862}, {'end': 5773.714, 'text': 'I can see that 63% of my traffic.', 'start': 5769.931, 'duration': 3.783}, {'end': 5778.217, 'text': "And again, this is year to date that I'm looking at is coming to my website.", 'start': 5773.754, 'duration': 4.463}, {'end': 5784.661, 'text': "So two thirds of my traffic is female, one third male, and they're between the ages of 25 and 34.", 'start': 5778.257, 'duration': 6.404}], 'summary': '63% of website traffic is female, 25-34 age group majority.', 'duration': 26.277, 'max_score': 5758.384, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go5758384.jpg'}, {'end': 5842.037, 'src': 'embed', 'start': 5813.717, 'weight': 8, 'content': [{'end': 5822.944, 'text': 'So we have 16, almost 17% from the US and then 16% from Argentina, 13% from Mexico, 10% from India.', 'start': 5813.717, 'duration': 9.227}, {'end': 5829.269, 'text': 'So we have a nice mix of traffic from different locations in the world coming to our website.', 'start': 5822.964, 'duration': 6.305}, {'end': 5830.71, 'text': "So that's GEO.", 'start': 5829.469, 'duration': 1.241}, {'end': 5833.772, 'text': "But more importantly, let's take a look at mobile.", 'start': 5831.13, 'duration': 2.642}, {'end': 5839.015, 'text': 'So, if we go to mobile overview, How are people coming to our website??', 'start': 5834.052, 'duration': 4.963}, {'end': 5842.037, 'text': 'Are they on a desktop or laptop??', 'start': 5839.275, 'duration': 2.762}], 'summary': 'Website traffic: 17% us, 16% argentina, 13% mexico, 10% india, with diverse global audience. mobile overview needed.', 'duration': 28.32, 'max_score': 5813.717, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go5813717.jpg'}, {'end': 6127.279, 'src': 'embed', 'start': 6098.361, 'weight': 5, 'content': [{'end': 6107.267, 'text': 'Well, we want to be able to track the performance of email and any other non Google campaign with UTM tracking.', 'start': 6098.361, 'duration': 8.906}, {'end': 6110.249, 'text': "So when we do that, we'll be able to go to campaigns.", 'start': 6107.627, 'duration': 2.622}, {'end': 6114.646, 'text': "campaigns and we'll be able to see the campaign performance.", 'start': 6111.042, 'duration': 3.604}, {'end': 6121.653, 'text': "if we look at source and medium, we'll be able to see what campaigns drove traffic to the website.", 'start': 6114.646, 'duration': 7.007}, {'end': 6127.279, 'text': 'so here I can see vertical response email as a driver of traffic.', 'start': 6121.653, 'duration': 5.626}], 'summary': 'Track email and non-google campaign performance with utm tracking to analyze traffic sources.', 'duration': 28.918, 'max_score': 6098.361, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go6098361.jpg'}, {'end': 6652.094, 'src': 'embed', 'start': 6625.567, 'weight': 9, 'content': [{'end': 6635.51, 'text': 'and how many people clicked on a button, downloaded a PDF, submitted a form, played a video, did whatever we wanted them to do.', 'start': 6625.567, 'duration': 9.943}, {'end': 6637.87, 'text': 'So events are important.', 'start': 6635.91, 'duration': 1.96}, {'end': 6641.751, 'text': "So let's move from behavior to conversions.", 'start': 6638.07, 'duration': 3.681}, {'end': 6648.753, 'text': 'And this is important because we want to be able to measure conversions on a website.', 'start': 6642.251, 'duration': 6.502}, {'end': 6652.094, 'text': 'So analytics has four types of conversions.', 'start': 6649.093, 'duration': 3.001}], 'summary': 'Analytics measures four types of conversions on a website, tracking user actions like button clicks and pdf downloads.', 'duration': 26.527, 'max_score': 6625.567, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go6625567.jpg'}, {'end': 6766.426, 'src': 'embed', 'start': 6731.865, 'weight': 10, 'content': [{'end': 6735.366, 'text': 'Okay, so Destination is the second type of goal.', 'start': 6731.865, 'duration': 3.501}, {'end': 6738.168, 'text': 'The third type of goal is duration.', 'start': 6735.626, 'duration': 2.542}, {'end': 6740.889, 'text': 'So how long did somebody stay on my website?', 'start': 6738.508, 'duration': 2.381}, {'end': 6750.994, 'text': 'So in this example, if they stayed at least 1 minute 30 seconds or more, then analytics is going to count that as a goal conversion.', 'start': 6741.029, 'duration': 9.965}, {'end': 6753.576, 'text': 'Okay, so duration is the third type.', 'start': 6751.314, 'duration': 2.262}, {'end': 6756.658, 'text': 'And then the fourth type is pages per session.', 'start': 6753.836, 'duration': 2.822}, {'end': 6766.426, 'text': 'Okay. so if I look at this example here, if a user came to my website and looked at more than three pages in that particular session,', 'start': 6756.678, 'duration': 9.748}], 'summary': 'Types of website goals: destination, duration, and pages per session.', 'duration': 34.561, 'max_score': 6731.865, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go6731865.jpg'}, {'end': 7198.823, 'src': 'embed', 'start': 7167.606, 'weight': 11, 'content': [{'end': 7170.689, 'text': 'i could see how many people liked it or disliked it.', 'start': 7167.606, 'duration': 3.083}, {'end': 7178.034, 'text': 'i could see all sorts of information on a particular video itself or an overview of my channel.', 'start': 7170.689, 'duration': 7.345}, {'end': 7183.736, 'text': "so that's all available to you in youtube analytics under youtube studio.", 'start': 7178.314, 'duration': 5.422}, {'end': 7184.897, 'text': 'so take advantage of that.', 'start': 7183.736, 'duration': 1.161}, {'end': 7192.5, 'text': "so if you're publishing videos on a regular basis, you want to hone in on how your videos are performing.", 'start': 7184.897, 'duration': 7.603}, {'end': 7198.823, 'text': 'so if you have any additional questions about youtube analytics or youtube in general,', 'start': 7192.5, 'duration': 6.323}], 'summary': 'Youtube analytics provides detailed insights on video performance. utilize it to track audience engagement and channel overview.', 'duration': 31.217, 'max_score': 7167.606, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go7167606.jpg'}], 'start': 4173.703, 'title': 'Email marketing and analytics insights', 'summary': 'Covers the significance of moz for seo, mailchimp, marketo, and hubspot for email marketing, as well as insights into google analytics traffic, utm parameters, and goal conversions. it emphasizes the need for detailed insights, segmentation, and optimizing for mobile, with specific data points such as 63% female traffic and 72% organic search traffic.', 'chapters': [{'end': 4817.218, 'start': 4173.703, 'title': 'Seo and email marketing tools', 'summary': 'Discusses the importance of moz for backlink analysis, domain authority, and off-page seo, as well as various email marketing tools such as mailchimp, marketo, and hubspot, highlighting the need for detailed insights, segmentation, and automated campaigns within these tools.', 'duration': 643.515, 'highlights': ['Moz provides in-depth backlink analysis, domain authority, and off-page SEO tools, including spam score and linking domains, which are essential for measuring off-page SEO.', 'MailChimp, Marketo, and HubSpot are highlighted as essential email marketing tools, emphasizing the need for detailed insights, segmentation, and automated campaigns within these platforms.', 'The importance of detailed insights in email marketing tools, such as tracking open rates, click rates, and subscriber behavior, is emphasized for effective campaign management and optimization.', 'The chapter also mentions the availability of various email marketing tools like Constant Contact, Vertical Response, Emma, and SendinBlue, and encourages viewer engagement to share their preferred tools in the comments section.', 'The discussion covers the significance of using email marketing tools with capabilities like segmenting contacts, creating workflows, and utilizing multivariate testing to optimize campaign performance and audience targeting.']}, {'end': 5081.489, 'start': 4817.598, 'title': 'Mailchimp and google analytics for email marketing', 'summary': "Outlines the benefits of using mailchimp for email marketing, including integration with e-commerce platforms, detailed reporting, and retargeting options. it also discusses the use of google's url builder for tracking email campaigns in google analytics.", 'duration': 263.891, 'highlights': ["Mailchimp allows integration with e-commerce platforms like WooCommerce, enabling the sending of thank you emails and retargeting options for users who abandon their shopping carts. Mailchimp's integration with e-commerce platforms like WooCommerce allows for sending thank you emails and retargeting users who abandon shopping carts, enhancing the effectiveness of email marketing.", "Using Google's URL builder allows for tracking different campaigns in Google Analytics through UTM parameters, enabling detailed tracking of email performance. Google's URL builder enables detailed tracking of email campaigns in Google Analytics through UTM parameters, providing insights into campaign performance.", 'Explains the usage of UTM parameters such as campaign source, medium, and name for tracking email campaigns in Google Analytics. The chapter explains the usage of UTM parameters like campaign source, medium, and name for tracking email campaigns in Google Analytics, emphasizing the importance of these parameters for effective tracking.']}, {'end': 5758.384, 'start': 5082.09, 'title': 'Email utm parameters and web analytics', 'summary': 'Discusses the use of utm parameters to track email performance, including the process of appending urls with utm parameters, the importance of using google analytics to measure email campaign performance, and an overview of web analytics tools such as google analytics, adobe analytics, and youtube analytics.', 'duration': 676.294, 'highlights': ['The process of appending URLs with UTM parameters The speaker explains the process of appending URLs with UTM parameters, emphasizing the use of variables like source, medium, campaign, name, content, and term to create unique URLs for tracking email performance.', 'Importance of using Google Analytics to measure email campaign performance The chapter highlights the importance of using Google Analytics to measure email campaign performance, including tracking the source, medium, campaign, content, and term to evaluate the success of email campaigns in driving traffic and conversions.', 'Overview of web analytics tools including Google Analytics, Adobe Analytics, and YouTube Analytics The transcript provides an overview of web analytics tools such as Google Analytics, Adobe Analytics, and YouTube Analytics, emphasizing their importance in measuring website behavior, tracking audience acquisition, behavior, and conversions, and optimizing site performance.']}, {'end': 6487.932, 'start': 5758.384, 'title': 'Google analytics traffic insights', 'summary': 'Provides insights into the demographics, geolocation, device usage, and traffic sources of website visitors, highlighting that 63% of the traffic is female, 72% of the traffic is from organic search, and 62% of the traffic is from desktop, emphasizing the importance of optimizing for mobile and monitoring search engine performance.', 'duration': 729.548, 'highlights': ['63% of the traffic is female, and 72% of the traffic is from organic search. These statistics indicate the predominant gender and primary source of website traffic, providing valuable insights for targeted marketing and content optimization.', '62% of the traffic is from desktop, emphasizing the importance of optimizing for mobile. This emphasizes the significance of focusing on mobile optimization to cater to the growing trend of mobile device usage for website access.', '72 percent of the traffic is from organic search, indicating a healthy website as a majority of the traffic is driven by search engine indexing. This highlights the significance of organic search as a primary driver of website traffic, reflecting the effectiveness of search engine optimization efforts.']}, {'end': 7217.324, 'start': 6487.932, 'title': 'Google analytics: key reports and insights', 'summary': 'Covers the importance of event tracking and goal conversions in google analytics, detailing the setup and types of goals available, along with insights into youtube analytics and the importance of measuring video performance.', 'duration': 729.392, 'highlights': ['Importance of Event Tracking Event tracking is crucial for measuring user engagement, including tracking activities like video views, button clicks, PDF downloads, and form submissions, with 313 goal completions and a goal conversion rate of 1.88.', 'Types of Goal Conversions Google Analytics offers four types of goals: event-related, destination, duration, and pages per session, with specific examples and insights into goal completions and goal conversion rates.', 'Insights into YouTube Analytics YouTube analytics provides valuable insights into video performance, including views, watch time, subscriber growth, audience retention, traffic sources, and audience demographics, aiding in understanding and improving video content performance.']}], 'duration': 3043.621, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go4173703.jpg', 'highlights': ['Moz provides in-depth backlink analysis, domain authority, and off-page SEO tools, including spam score and linking domains, essential for measuring off-page SEO.', 'MailChimp, Marketo, and HubSpot are essential email marketing tools, emphasizing the need for detailed insights, segmentation, and automated campaigns within these platforms.', 'Mailchimp allows integration with e-commerce platforms like WooCommerce, enabling the sending of thank you emails and retargeting options for users who abandon their shopping carts.', "Using Google's URL builder allows for tracking different campaigns in Google Analytics through UTM parameters, enabling detailed tracking of email performance.", 'The process of appending URLs with UTM parameters, emphasizing the use of variables like source, medium, campaign, name, content, and term to create unique URLs for tracking email performance.', 'Importance of using Google Analytics to measure email campaign performance, including tracking the source, medium, campaign, content, and term to evaluate the success of email campaigns in driving traffic and conversions.', 'Overview of web analytics tools including Google Analytics, Adobe Analytics, and YouTube Analytics, emphasizing their importance in measuring website behavior, tracking audience acquisition, behavior, and conversions, and optimizing site performance.', '63% of the traffic is female, and 72% of the traffic is from organic search, providing valuable insights for targeted marketing and content optimization.', '62% of the traffic is from desktop, emphasizing the importance of optimizing for mobile.', 'Importance of Event Tracking for measuring user engagement, including tracking activities like video views, button clicks, PDF downloads, and form submissions, with 313 goal completions and a goal conversion rate of 1.88.', 'Google Analytics offers four types of goals: event-related, destination, duration, and pages per session, with specific examples and insights into goal completions and goal conversion rates.', 'YouTube analytics provides valuable insights into video performance, including views, watch time, subscriber growth, audience retention, traffic sources, and audience demographics, aiding in understanding and improving video content performance.']}, {'end': 9917.801, 'segs': [{'end': 7269.559, 'src': 'embed', 'start': 7240.529, 'weight': 0, 'content': [{'end': 7242.85, 'text': "There's a popular tool out there called SpyFu.", 'start': 7240.529, 'duration': 2.321}, {'end': 7244.79, 'text': "That's freemium as well.", 'start': 7243.13, 'duration': 1.66}, {'end': 7249.292, 'text': 'Moz, we looked at Moz earlier for keyword and organic.', 'start': 7245.191, 'duration': 4.101}, {'end': 7255.194, 'text': 'Moz is a great tool for also leveraging our competitors in terms of backlinks.', 'start': 7249.572, 'duration': 5.622}, {'end': 7258.315, 'text': "And BuzzSumo, so that's another freemium tool.", 'start': 7255.794, 'duration': 2.521}, {'end': 7260.516, 'text': 'Again, there are lots of tools out there.', 'start': 7258.595, 'duration': 1.921}, {'end': 7264.937, 'text': 'These are just examples of some of the tools that we use here at Simply Learn.', 'start': 7260.756, 'duration': 4.181}, {'end': 7269.559, 'text': 'I use personally and professionally to get a sense of what our competition is doing.', 'start': 7265.037, 'duration': 4.522}], 'summary': "Tools like spyfu, moz, and buzzsumo are used to analyze competitors' backlinks and keywords at simply learn.", 'duration': 29.03, 'max_score': 7240.529, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go7240529.jpg'}, {'end': 7530.714, 'src': 'embed', 'start': 7501.657, 'weight': 1, 'content': [{'end': 7507.741, 'text': 'So remember that first bullet point, we want to get a sense of what our competitors are doing when it comes to backlinks.', 'start': 7501.657, 'duration': 6.084}, {'end': 7512.023, 'text': 'And so Moz has a great tool called Link Explorer.', 'start': 7508.061, 'duration': 3.962}, {'end': 7517.846, 'text': 'And Link Explorer there allows us to actually compare link profiles.', 'start': 7512.543, 'duration': 5.303}, {'end': 7519.467, 'text': 'so for my domain,', 'start': 7517.846, 'duration': 1.621}, {'end': 7530.714, 'text': 'i can go ahead and put my competitors domains in there and definitely get a sense of you know how many links my competitors have external, intel,', 'start': 7519.467, 'duration': 11.247}], 'summary': "Using moz's link explorer to compare competitors' backlinks and gain insights on their external links.", 'duration': 29.057, 'max_score': 7501.657, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go7501657.jpg'}, {'end': 8012.242, 'src': 'embed', 'start': 7983.297, 'weight': 2, 'content': [{'end': 7989.763, 'text': "so let's turn our attention to Google Analytics, because in Google Analytics, under audience,", 'start': 7983.297, 'duration': 6.466}, {'end': 8000.752, 'text': 'I can go to benchmarking and basically the benchmarking reports allows me to see what the industry as a whole is doing compared to my own website.', 'start': 7989.763, 'duration': 10.989}, {'end': 8006.257, 'text': "now, the caveat here on this particular report is that it's all anonymous data,", 'start': 8000.752, 'duration': 5.505}, {'end': 8012.242, 'text': "so I can't exactly see what competitor is is doing what in this report.", 'start': 8006.257, 'duration': 5.985}], 'summary': 'Google analytics benchmarking reports provide industry comparison, using anonymous data.', 'duration': 28.945, 'max_score': 7983.297, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go7983297.jpg'}, {'end': 8372.056, 'src': 'embed', 'start': 8339.183, 'weight': 3, 'content': [{'end': 8345.809, 'text': 'now, if we are running our own campaigns, google ads actually has a good report that i really like.', 'start': 8339.183, 'duration': 6.626}, {'end': 8353.638, 'text': "it's called auction insights, And so you can get to Auction Insights just by clicking on campaigns and then from campaigns click on Auction Insights.", 'start': 8345.809, 'duration': 7.829}, {'end': 8362.169, 'text': 'And what Auction Insights allows us to see is what competitors or domains are bidding on the same keywords we are.', 'start': 8353.818, 'duration': 8.351}, {'end': 8372.056, 'text': "And so what Google does here is it allows us to actually see where we stack up against our competition for all the keywords we're bidding on.", 'start': 8362.509, 'duration': 9.547}], 'summary': "Google ads' auction insights report shows competitors bidding on the same keywords, providing insight on competition.", 'duration': 32.873, 'max_score': 8339.183, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go8339183.jpg'}, {'end': 9425.781, 'src': 'embed', 'start': 9399.521, 'weight': 4, 'content': [{'end': 9405.986, 'text': 'So here the difference being on the display network is you can use image ads on the search network.', 'start': 9399.521, 'duration': 6.465}, {'end': 9407.427, 'text': 'You can only use text ads.', 'start': 9406.026, 'duration': 1.401}, {'end': 9413.071, 'text': "So here I can look at image ads and I can see how they're performing.", 'start': 9407.727, 'duration': 5.344}, {'end': 9419.016, 'text': 'In fact, you could even go a step further and use responsive display ads.', 'start': 9413.111, 'duration': 5.905}, {'end': 9425.781, 'text': "So Google has responsive display ads, meaning it's going to respond to what's performing best.", 'start': 9419.296, 'duration': 6.485}], 'summary': 'Display network allows image ads, search network only allows text ads. responsive display ads adapt to performance.', 'duration': 26.26, 'max_score': 9399.521, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go9399521.jpg'}], 'start': 7217.324, 'title': 'Competitor spying and analysis tools', 'summary': "Discusses the importance of using competitor spying tools such as sprout social, social blade, spyfu, moz, and buzzsumo to monitor competitors' backlinks, traffic, bidding on keywords, top performing content, website referral traffic, and to track total clicks and keyword costs. it also covers leveraging tools like moz and spyfu for gaining insights on competitors' backlinking strategies, utilizing google analytics benchmarking reports to compare website performance against industry benchmarks, and the importance of leveraging paid marketing tools within platforms like google ads and bing for monitoring ad performance, keyword conversion, and cost analysis.", 'chapters': [{'end': 7454.629, 'start': 7217.324, 'title': 'Competitor spying tools and strategies', 'summary': "Discusses the importance of using competitor spying tools such as sprout social, social blade, spyfu, moz, and buzzsumo to monitor competitors' backlinks, traffic, bidding on keywords, top performing content, website referral traffic, and to track total clicks and keyword costs.", 'duration': 237.305, 'highlights': ["The chapter discusses the importance of using competitor spying tools such as Sprout Social, Social Blade, SpyFu, Moz, and BuzzSumo to monitor competitors' backlinks, traffic, bidding on keywords, top performing content, website referral traffic, and to track total clicks and keyword costs. The tools mentioned, like Sprout Social, are used to monitor competitors' activities and performance across various platforms and metrics, such as backlinks, traffic, bidding on keywords, top performing content, and website referral traffic.", "The first reason for using competitor spying tools is to identify competitors' backlinks and monitor changes in ranking, as SEO organic search is a long-term strategy heavily reliant on relevancy and quality backlinks. Identifying competitors' backlinks and monitoring ranking changes is crucial for SEO, as it is a long-term strategy heavily reliant on relevancy and quality backlinks to improve ranking and traffic.", "Another example is to identify how much traffic a competitor is gaining on certain keywords and to leverage tools to determine competitors' top performing content for relevant topics. Identifying competitors' traffic on specific keywords and analyzing their top performing content are important for understanding competitors' strategies and optimizing one's own content and keywords.", "Sprout Social is used as a tool to monitor competitors' activities by listening to conversations and tweets related to specific keywords, enabling businesses to gain insights into competitors' actions on social media platforms. Sprout Social's listening tool allows businesses to monitor competitors' activities and conversations related to specific keywords on social media platforms, providing valuable insights into competitors' social media strategies."]}, {'end': 7983.037, 'start': 7454.629, 'title': 'Competitor analysis tools for seo and backlinking', 'summary': "Discusses leveraging tools like moz and spyfu to gain insights on competitors' backlinking strategies, including comparing link profiles, using link intersect, discovering and lost report, and leveraging spyfu for organic and paid keyword insights.", 'duration': 528.408, 'highlights': ["Using Moz's Link Explorer to compare link profiles allows for a snapshot comparison of domain authority, page authority, and linking domains between own domain and competitors' domains. Moz's Link Explorer provides a comprehensive comparison of domain authority, page authority, and linking domains between own domain and competitors' domains, offering valuable insights for strategic decision-making.", "Leveraging Moz's Link Intersect tool helps identify opportunities for generating backlinks by finding intersecting links with competitors' sites and targeting sites where no intersection exists. Moz's Link Intersect tool aids in identifying opportunities for generating backlinks by identifying intersecting links with competitors' sites and targeting sites where no intersection exists, providing a strategic advantage in link building efforts.", "Utilizing Moz's discovered and lost report allows for gaining insights into the domains linking to competitors, aiding in identifying valuable backlinking opportunities. Moz's discovered and lost report provides valuable insights into the domains linking to competitors, facilitating the identification of valuable backlinking opportunities based on domain authority and relevance.", "SpyFu offers comprehensive insights into competitors' organic and paid keyword strategies, including organic keyword rankings, paid search keywords, shared keyword overlap, and domain strength analysis. SpyFu provides comprehensive insights into competitors' organic and paid keyword strategies, encompassing organic keyword rankings, paid search keywords, shared keyword overlap, and domain strength analysis, enabling informed decision-making in SEO and PPC endeavors."]}, {'end': 8407.431, 'start': 7983.297, 'title': 'Google analytics benchmarking and competitor analysis', 'summary': "Discusses using google analytics benchmarking reports to compare website performance against industry benchmarks, adjusting for country, industry, and site size, and utilizing google ads auction insights to assess competition's impression share and average position.", 'duration': 424.134, 'highlights': ['Using Google Analytics benchmarking reports to compare website performance against industry benchmarks The report allows comparison with over 8,000 web properties in the same industry, providing insights into how the website stacks up against the industry as a whole.', 'Adjusting for country, industry, and site size in benchmarking reports By adjusting for specific industry and country, and site size in terms of daily sessions, the report can provide a more accurate comparison against a smaller set of relevant competitors, offering valuable insights for strategic decisions.', "Leveraging Google Ads auction insights to assess competition's impression share and average position The Auction Insights feature enables the assessment of competitors' impression share, average position, and overlap frequency, providing valuable data to optimize bidding strategies and gain a competitive edge in Google Ads campaigns."]}, {'end': 9357.272, 'start': 8407.431, 'title': 'Paid marketing tools and insights', 'summary': 'Discusses leveraging paid marketing tools within platforms like google ads and bing, focusing on insights such as auction data, keyword performance, competitor analysis, and device targeting, emphasizing the importance of utilizing these tools for monitoring ad performance, keyword conversion, and cost analysis.', 'duration': 949.841, 'highlights': ['Leveraging auction insights report in Google Ads to gain insights on paid search performance against competitors The auction insights report in Google Ads provides insights on paid search performance against competitors, including impression share, average position, overlap rate, and top of page rate.', "Importance of monitoring ad performance, keyword conversion, and cost analysis It's essential to monitor ad performance, keyword conversion, and cost analysis to identify top-performing keywords, measure quality score, and analyze competitor data for effective paid marketing strategies.", 'Utilizing Google Ads Editor for making local campaign changes and enhancing efficiency Google Ads Editor allows for making local campaign changes, including bid adjustments based on devices and locations, and enables efficient collaboration by downloading recent changes and making adjustments at the keyword and ad group level.']}, {'end': 9917.801, 'start': 9357.272, 'title': 'Google and facebook ads overview', 'summary': 'Provides an overview of google ads and facebook ads, highlighting key features such as display advertising in google ads, including metrics like clicks, impressions, and conversions, and the tools and reports available in facebook ads manager for campaign performance analysis.', 'duration': 560.529, 'highlights': ['In Google Ads, display advertising allows for the use of image ads and responsive display ads, offering insights into clicks, impressions, click-through rate, and conversions, with the ability to target specific audiences and measure against conversions and cost per conversion.', 'The Google Ads platform provides demographic data for the display network, enabling analysis of age range breakout and performance metrics by age range, including clicks, impressions, and conversions.', 'Google Ads offers the option to add keywords, topics, and placements for display campaigns, with the ability to view where ads have appeared and take actions such as excluding specific placements from campaigns.', 'In Facebook Ads Manager, the platform allows for detailed campaign, ad set, and ad performance analysis, including metrics such as clicks, reach, impressions, cost per click, and frequency, with customizable reporting and flexibility in reviewing and editing campaigns, ad sets, and ads.']}], 'duration': 2700.477, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go7217324.jpg', 'highlights': ['Using competitor spying tools like Sprout Social, Social Blade, SpyFu, Moz, and BuzzSumo to monitor backlinks, traffic, bidding on keywords, and top performing content.', "Leveraging Moz's Link Explorer for comparing link profiles and gaining insights into domain authority, page authority, and linking domains.", 'Utilizing Google Analytics benchmarking reports to compare website performance against industry benchmarks and adjusting for country, industry, and site size.', 'Leveraging auction insights report in Google Ads to gain insights on paid search performance against competitors and monitoring ad performance, keyword conversion, and cost analysis.', 'Utilizing Google Ads display advertising for image ads, responsive display ads, demographic data analysis, and targeting specific audiences.']}, {'end': 11753.455, 'segs': [{'end': 9946.834, 'src': 'embed', 'start': 9918.182, 'weight': 0, 'content': [{'end': 9925.126, 'text': 'So all of this is going to be set up in the ad set or the campaign or the ad.', 'start': 9918.182, 'duration': 6.944}, {'end': 9929.669, 'text': 'If you go ahead and edit an ad, remember you can do A-B testing as well.', 'start': 9925.166, 'duration': 4.503}, {'end': 9939.755, 'text': "So you have a lot of different options and features available to you right in Ads Manager when you're managing your paid search campaigns on Facebook.", 'start': 9929.729, 'duration': 10.026}, {'end': 9946.834, 'text': 'So, if you want some more information about all the different features and tools and Facebook ads manager,', 'start': 9940.089, 'duration': 6.745}], 'summary': 'Facebook ads manager offers various options and features for managing paid search campaigns, including a-b testing.', 'duration': 28.652, 'max_score': 9918.182, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go9918182.jpg'}, {'end': 10048.92, 'src': 'embed', 'start': 10027.837, 'weight': 1, 'content': [{'end': 10038.091, 'text': 'you as a merchant can get in touch with a publisher, meaning CJ helps bridge the gap between you finding somebody to build your network with.', 'start': 10027.837, 'duration': 10.254}, {'end': 10041.474, 'text': "Okay, so that's what really affiliate marketing is.", 'start': 10038.471, 'duration': 3.003}, {'end': 10044.577, 'text': 'And you need really need a platform to kind of put it all together.', 'start': 10041.534, 'duration': 3.043}, {'end': 10048.92, 'text': "And there's a lot of a lot of affiliate marketing platforms.", 'start': 10044.597, 'duration': 4.323}], 'summary': 'Cj helps merchants connect with publishers for affiliate marketing, leveraging various platforms.', 'duration': 21.083, 'max_score': 10027.837, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go10027837.jpg'}, {'end': 10212.797, 'src': 'embed', 'start': 10162.985, 'weight': 3, 'content': [{'end': 10172.453, 'text': "And if they're promoting your product, you have a chance to show up via paid search, organic search off other websites, so social.", 'start': 10162.985, 'duration': 9.468}, {'end': 10179.139, 'text': 'So you have a lot of benefits to working with affiliate marketing in itself,', 'start': 10172.833, 'duration': 6.306}, {'end': 10184.164, 'text': 'and the tools available will help you gain website rankings as one example.', 'start': 10179.139, 'duration': 5.025}, {'end': 10187.946, 'text': 'we want to be able to track certain metrics.', 'start': 10184.304, 'duration': 3.642}, {'end': 10189.666, 'text': 'okay, so an affiliate market.', 'start': 10187.946, 'duration': 1.72}, {'end': 10193.308, 'text': 'you have earnings per click, epc as an example.', 'start': 10189.666, 'duration': 3.642}, {'end': 10199.031, 'text': 'most platforms measure epc from a seven day period to a three month period.', 'start': 10193.308, 'duration': 5.723}, {'end': 10206.034, 'text': 'okay, you can also figure out what the actual cost per click is, just like you do on, say, google search.', 'start': 10199.031, 'duration': 7.003}, {'end': 10208.835, 'text': 'you can actually measure that in affiliate.', 'start': 10206.454, 'duration': 2.381}, {'end': 10212.797, 'text': 'Okay, you want to eliminate fraudulent clicks, impressions and conversions.', 'start': 10208.855, 'duration': 3.942}], 'summary': 'Affiliate marketing offers benefits like improved website rankings and measurable metrics such as epc and cost per click.', 'duration': 49.812, 'max_score': 10162.985, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go10162985.jpg'}, {'end': 10436.677, 'src': 'embed', 'start': 10409.437, 'weight': 2, 'content': [{'end': 10415.48, 'text': 'here you want to be able to align and reward program terms, again based on performance,', 'start': 10409.437, 'duration': 6.043}, {'end': 10420.643, 'text': 'and so here we can see what publishers are under what program terms.', 'start': 10415.48, 'duration': 5.163}, {'end': 10427.969, 'text': 'so again, if your publishers performing well, sweeten the deal, offer them a better program terms,', 'start': 10420.643, 'duration': 7.326}, {'end': 10432.413, 'text': 'and so you can align publishers with different program terms.', 'start': 10427.969, 'duration': 4.444}, {'end': 10436.677, 'text': "and so that's the whole idea behind program terms.", 'start': 10432.413, 'duration': 4.264}], 'summary': 'Align and reward program terms based on publisher performance to optimize partnerships.', 'duration': 27.24, 'max_score': 10409.437, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go10409437.jpg'}, {'end': 10639.148, 'src': 'embed', 'start': 10611.584, 'weight': 4, 'content': [{'end': 10620.071, 'text': 'you could do by geography or you could do by publisher status, meaning my best performing publishers go into a group.', 'start': 10611.584, 'duration': 8.487}, {'end': 10624.274, 'text': "if they're in a group, then they get aligned with a certain program term.", 'start': 10620.071, 'duration': 4.203}, {'end': 10630.6, 'text': "so you could group your publishers any way you want by status, meaning they're selling more.", 'start': 10624.714, 'duration': 5.886}, {'end': 10632.702, 'text': 'these are our best performing publishers.', 'start': 10630.6, 'duration': 2.102}, {'end': 10639.148, 'text': 'or by region, or you know, by promotion i mean how you group your publishers is totally up to you.', 'start': 10632.702, 'duration': 6.446}], 'summary': 'Group publishers by status or region for better performance.', 'duration': 27.564, 'max_score': 10611.584, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go10611584.jpg'}, {'end': 10755.492, 'src': 'embed', 'start': 10730.167, 'weight': 5, 'content': [{'end': 10735.471, 'text': 'anything from setting up landing pages to actually publishing content, to listening.', 'start': 10730.167, 'duration': 5.304}, {'end': 10740.275, 'text': 'Hootsuite, to me, is one of the most powerful social media marketing tools available.', 'start': 10735.792, 'duration': 4.483}, {'end': 10741.236, 'text': 'You got Buffer.', 'start': 10740.495, 'duration': 0.741}, {'end': 10749.566, 'text': 'Buffer is a paid version, but you can actually set up a low cost or free account actually on Buffer and then move to a paid account.', 'start': 10741.696, 'duration': 7.87}, {'end': 10750.967, 'text': 'Okay You got TweetDeck.', 'start': 10749.586, 'duration': 1.381}, {'end': 10752.469, 'text': "It's been around a long time.", 'start': 10750.987, 'duration': 1.482}, {'end': 10753.871, 'text': 'That is actually free.', 'start': 10752.489, 'duration': 1.382}, {'end': 10755.492, 'text': 'And I would recommend TweetDeck.', 'start': 10754.091, 'duration': 1.401}], 'summary': 'Hootsuite is powerful for social media marketing. buffer and tweetdeck are also recommended.', 'duration': 25.325, 'max_score': 10730.167, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go10730167.jpg'}, {'end': 10984.155, 'src': 'embed', 'start': 10951.8, 'weight': 6, 'content': [{'end': 10955.125, 'text': 'And then, of course, monitoring website traffic and conversion rates.', 'start': 10951.8, 'duration': 3.325}, {'end': 10956.007, 'text': "That's key.", 'start': 10955.205, 'duration': 0.802}, {'end': 10961.435, 'text': 'We always want to monitor conversions based on our KPIs, our business goals.', 'start': 10956.067, 'duration': 5.368}, {'end': 10966.883, 'text': 'So there are also a few important digital marketing tools that can help you in different ways.', 'start': 10961.876, 'duration': 5.007}, {'end': 10974.048, 'text': "Okay, so without further ado, let's jump in and take a look at what's available in terms of social media marketing.", 'start': 10967.384, 'duration': 6.664}, {'end': 10984.155, 'text': "So just a quick reminder if you are running ads on Facebook or you're posting on Facebook as an example, or any platform in general,", 'start': 10974.349, 'duration': 9.806}], 'summary': 'Monitoring website traffic and conversion rates is key to achieving business goals and can be aided by important digital marketing tools.', 'duration': 32.355, 'max_score': 10951.8, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go10951800.jpg'}, {'end': 11095.065, 'src': 'embed', 'start': 11067.578, 'weight': 8, 'content': [{'end': 11072.5, 'text': 'I can see, you know, the impressions, the engagement, the clicks over a period of time.', 'start': 11067.578, 'duration': 4.922}, {'end': 11074.181, 'text': 'I could see my audience growth.', 'start': 11072.72, 'duration': 1.461}, {'end': 11077.836, 'text': 'I can see my publishing behavior, how often my publishing.', 'start': 11074.614, 'duration': 3.222}, {'end': 11080.557, 'text': 'I can see the top post individually.', 'start': 11078.096, 'duration': 2.461}, {'end': 11082.338, 'text': 'I can see impressions by day.', 'start': 11080.597, 'duration': 1.741}, {'end': 11088.381, 'text': 'A lot of this same material, same information is already in Facebook Insights.', 'start': 11082.758, 'duration': 5.623}, {'end': 11095.065, 'text': "So if it's available on Facebook Insights, you're definitely going to have it available in a tool like Sprout Social.", 'start': 11088.441, 'duration': 6.624}], 'summary': 'Sprout social provides insights on audience growth, engagement, clicks, publishing behavior, and top posts, similar to facebook insights.', 'duration': 27.487, 'max_score': 11067.578, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go11067578.jpg'}, {'end': 11248.175, 'src': 'embed', 'start': 11219.302, 'weight': 7, 'content': [{'end': 11223.904, 'text': 'You can actually schedule content on a particular platform.', 'start': 11219.302, 'duration': 4.602}, {'end': 11227.727, 'text': 'And one thing I like about Later here, you can actually see it visually.', 'start': 11223.985, 'duration': 3.742}, {'end': 11230.348, 'text': "You can see a calendar and what's been scheduled.", 'start': 11227.787, 'duration': 2.561}, {'end': 11239.433, 'text': 'So I can see, today I have scheduled something scheduled at 1.15 p.m., local time and again I have five profiles set up for this account,', 'start': 11230.589, 'duration': 8.844}, {'end': 11243.374, 'text': 'so I can pick and choose the profile that I want to publish to.', 'start': 11239.433, 'duration': 3.941}, {'end': 11248.175, 'text': "so it just makes it that much easier and I can visually see it, and that's important.", 'start': 11243.374, 'duration': 4.801}], 'summary': 'Later allows scheduling and visualizing content, with 5 profiles to pick from.', 'duration': 28.873, 'max_score': 11219.302, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go11219302.jpg'}], 'start': 9918.182, 'title': 'Digital marketing tools', 'summary': 'Covers various digital marketing tools like facebook ads manager, affiliate marketing platforms, publisher grouping, social media marketing and scheduling tools, emphasizing their significance in optimizing marketing strategies and performance.', 'chapters': [{'end': 9985.699, 'start': 9918.182, 'title': 'Facebook ads manager tips', 'summary': 'Highlights the various features and tools available in facebook ads manager, including a-b testing, and recommends checking out webinars for further information.', 'duration': 67.517, 'highlights': ['The chapter emphasizes the availability of A-B testing in Facebook Ads Manager as a key feature for optimizing ad performance.', "It mentions the webinars 'Facebook ads tutorial 2019' and 'Facebook advertising tips and strategies' as recommended resources for learning about the features and tools in Facebook Ads Manager.", 'The chapter encourages audience participation and feedback by inviting comments and expressing interest in hearing from viewers about their experiences with social media and affiliate marketing tools.']}, {'end': 10535.71, 'start': 9986.459, 'title': 'Affiliate marketing platforms and tools', 'summary': 'Discusses the significance of affiliate marketing platforms and tools, highlighting the role of platforms like commission junction (cj) in brokering relationships between merchants and publishers, tracking traffic and conversions, and influencing customer buying journeys, while emphasizing the importance of managing publishers and program terms. it also explains the metrics used in affiliate marketing such as earnings per click (epc) and cost per click.', 'duration': 549.251, 'highlights': ['Commission Junction (CJ) plays a crucial role in brokering relationships between merchants and publishers, facilitating introductions, and managing contracts. CJ acts as a bridge between merchants and publishers, helping in the introduction and management of contracts, emphasizing the importance of brokering relationships in affiliate marketing.', 'Affiliate marketing tools like CJ enable the tracking of traffic and conversions, allowing merchants to evaluate the effectiveness of their affiliates and manage fraudulent activities. Platforms like CJ assist in tracking and evaluating the performance of affiliates, including managing fraudulent activities, which is crucial for merchants in affiliate marketing.', 'Managing publishers and program terms is essential in affiliate marketing, allowing merchants to align and reward publishers based on their performance. The chapter emphasizes the significance of managing publishers and program terms, enabling merchants to align and reward publishers based on their performance, contributing to the success of affiliate marketing.', 'Earnings Per Click (EPC) and Cost Per Click are important metrics in affiliate marketing, allowing merchants to measure the performance and effectiveness of their affiliates. The chapter explains the significance of metrics such as Earnings Per Click (EPC) and Cost Per Click in affiliate marketing, providing valuable insights into the performance and effectiveness of affiliates for merchants.']}, {'end': 10680.01, 'start': 10535.951, 'title': 'Publisher grouping for affiliate marketing', 'summary': 'Discusses the importance of grouping publishers in affiliate marketing to identify top earners, organize by geography or performance, and maximize product sales through publishers.', 'duration': 144.059, 'highlights': ['The more publishers you have on board, the better the opportunity to sell your product, as nobody will buy your product if nobody clicks on it.', 'Grouping publishers by geography or performance allows for identifying top earners and aligning them with specific program terms.', 'Organizing publishers into groups based on region or promotion is crucial to build a base of top-performing publishers for affiliate marketing.', 'CJ provides the option to group publishers based on a seven-day or three-month earning period to identify top earners per click.']}, {'end': 11218.961, 'start': 10680.03, 'title': 'Social media marketing tools', 'summary': 'Covers the importance of social media marketing tools, including hootsuite, buffer, tweetdeck, and sprout social, in efficiently managing and monitoring multiple social media platforms, customizing posts, engaging with brand advocates, analyzing audience behavior, and optimizing posts based on real-time data.', 'duration': 538.931, 'highlights': ['Social media marketing tools like Hootsuite, Buffer, TweetDeck, and Sprout Social are essential for efficiently managing and monitoring multiple social media platforms, customizing posts, and engaging with brand advocates. Importance of social media marketing tools, including Hootsuite, Buffer, TweetDeck, and Sprout Social, in efficiently managing and monitoring multiple social media platforms, customizing posts, and engaging with brand advocates.', 'These tools allow easy management and customization of social media posts across different platforms, and provide the ability to monitor the results and analyze audience behavior to optimize individual posts based on real-time data. Easy management and customization of social media posts across different platforms, monitoring results, analyzing audience behavior, and optimizing posts based on real-time data.', 'The chapter emphasizes the importance of monitoring website traffic and conversion rates to achieve key performance indicators and business goals. Importance of monitoring website traffic and conversion rates to achieve key performance indicators and business goals.']}, {'end': 11519.826, 'start': 11219.302, 'title': 'Social media scheduling tools', 'summary': 'Discusses the features of later.com and tweetdeck for social media scheduling, including visual scheduling, media library, analytics, post performance, and hashtag data.', 'duration': 300.524, 'highlights': ['Later.com provides visual scheduling with a calendar view, allowing users to schedule content and manage multiple profiles, increasing efficiency and organization.', 'Later.com offers a media library for images, enabling users to reuse images and track usage, improving content management and organization.', 'Later.com includes analytics features to track social media platform performance, such as follower growth rate, impressions, and engagement, providing valuable insights for social media strategy.', 'TweetDeck allows users to customize their Twitter feed with different columns, including trending topics, search results, and specific hashtags, facilitating personalized and focused content monitoring and engagement.']}, {'end': 11753.455, 'start': 11520.106, 'title': 'Digital marketing tools overview', 'summary': 'Outlines various digital marketing tools including vidiq for video seo, seo site checkup for content optimization, keyword planner for keyword research, and hotjar for conversion rate optimization, emphasizing their importance in improving performance and user experience.', 'duration': 233.349, 'highlights': ['vidIQ provides insights into video performance, including hours watched, views, minutes watched, and subscribers, making it a valuable tool for video SEO. hours watched, views, minutes watched, subscribers', "SEO site checkup and site analyzer are paid tools that offer objective reasoning for content optimization, crucial for ensuring content is fully optimized according to Google's algorithms. ", 'Keyword planner and word stream are essential for keyword research, especially for those without access to Google Ads platform, as they are crucial for both pay per click and SEO. ', 'Tools like SolarWinds Pingdom and PageSpeed Insights by Google are valuable for improving page load time, an important factor that heavily impacts SEO. ', 'Hotjar provides free features like heat map, click mapping, and scrolling analysis, making it an invaluable tool for understanding user behavior and optimizing conversion rates. ']}], 'duration': 1835.273, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go9918182.jpg', 'highlights': ['The chapter emphasizes the availability of A-B testing in Facebook Ads Manager as a key feature for optimizing ad performance.', 'Commission Junction (CJ) plays a crucial role in brokering relationships between merchants and publishers, facilitating introductions, and managing contracts.', 'Managing publishers and program terms is essential in affiliate marketing, allowing merchants to align and reward publishers based on their performance.', 'Earnings Per Click (EPC) and Cost Per Click are important metrics in affiliate marketing, allowing merchants to measure the performance and effectiveness of their affiliates.', 'Grouping publishers by geography or performance allows for identifying top earners and aligning them with specific program terms.', 'Social media marketing tools like Hootsuite, Buffer, TweetDeck, and Sprout Social are essential for efficiently managing and monitoring multiple social media platforms, customizing posts, and engaging with brand advocates.', 'The chapter emphasizes the importance of monitoring website traffic and conversion rates to achieve key performance indicators and business goals.', 'Later.com provides visual scheduling with a calendar view, allowing users to schedule content and manage multiple profiles, increasing efficiency and organization.', 'vidIQ provides insights into video performance, including hours watched, views, minutes watched, and subscribers, making it a valuable tool for video SEO.', "SEO site checkup and site analyzer are paid tools that offer objective reasoning for content optimization, crucial for ensuring content is fully optimized according to Google's algorithms.", 'Keyword planner and word stream are essential for keyword research, especially for those without access to Google Ads platform, as they are crucial for both pay per click and SEO.', 'Tools like SolarWinds Pingdom and PageSpeed Insights by Google are valuable for improving page load time, an important factor that heavily impacts SEO.', 'Hotjar provides free features like heat map, click mapping, and scrolling analysis, making it an invaluable tool for understanding user behavior and optimizing conversion rates.']}, {'end': 12734.078, 'segs': [{'end': 11822.31, 'src': 'embed', 'start': 11775.558, 'weight': 2, 'content': [{'end': 11777.478, 'text': 'And so I definitely recommend Hotjar.', 'start': 11775.558, 'duration': 1.92}, {'end': 11783.801, 'text': 'They also do funneling, they also do forms, polls, lots of other tools available in Hotjar.', 'start': 11777.518, 'duration': 6.283}, {'end': 11787.462, 'text': 'So hotjar.com is a tool I would recommend as well.', 'start': 11783.821, 'duration': 3.641}, {'end': 11794.163, 'text': "So one final tool, and I'd be remiss if I didn't mention it, and that's Google Optimize.", 'start': 11787.862, 'duration': 6.301}, {'end': 11799.504, 'text': 'So Google Optimize is a Google platform that allows you to AB test.', 'start': 11794.243, 'duration': 5.261}, {'end': 11808.366, 'text': "And so AB testing means that you have an original page and you're changing one element on that page to see which one performs better.", 'start': 11799.764, 'duration': 8.602}, {'end': 11814.487, 'text': "And so with Google Optimize it's just very easy to set up, to run,", 'start': 11808.666, 'duration': 5.821}, {'end': 11819.189, 'text': 'and the whole point of Google Optimize and A-B testing is to improve website performance.', 'start': 11814.487, 'duration': 4.702}, {'end': 11822.31, 'text': 'So here you can see I have an account set up in Optimize.', 'start': 11819.249, 'duration': 3.061}], 'summary': 'Hotjar offers various tools, google optimize for ab testing.', 'duration': 46.752, 'max_score': 11775.558, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go11775558.jpg'}, {'end': 11863.028, 'src': 'embed', 'start': 11840.316, 'weight': 5, 'content': [{'end': 11849.101, 'text': 'And so here you could see we can look at bounces or we can look at, you know, basically a measure, the test up against the metric.', 'start': 11840.316, 'duration': 8.785}, {'end': 11850.522, 'text': "that's important to our business.", 'start': 11849.101, 'duration': 1.421}, {'end': 11857.565, 'text': 'and again, the whole point is to improve website performance, and so definitely take a look at google optimize.', 'start': 11850.522, 'duration': 7.043}, {'end': 11863.028, 'text': "we'll have another webinar in the future on the topic, but you know to me, google optimize is free.", 'start': 11857.565, 'duration': 5.463}], 'summary': 'Improving website performance with google optimize, which is free.', 'duration': 22.712, 'max_score': 11840.316, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go11840316.jpg'}, {'end': 12103.636, 'src': 'embed', 'start': 12077.02, 'weight': 0, 'content': [{'end': 12082.984, 'text': 'incorporate call out boxes, as it will highlight the important information and increase the dwell time.', 'start': 12077.02, 'duration': 5.964}, {'end': 12091.188, 'text': 'for example, if carl wants to sell his cake, he should place call out box with contact details immediately after the cake recipes.', 'start': 12082.984, 'duration': 8.204}, {'end': 12097.292, 'text': 'ensure your web page is completely crawlable for bots, as it will enhance website ranking here.', 'start': 12091.188, 'duration': 6.104}, {'end': 12103.636, 'text': 'as you see, this website is high up on the google surf because every web page in it is crawlable by bots.', 'start': 12097.292, 'duration': 6.344}], 'summary': 'Use call out boxes to highlight information and make web pages crawlable for better ranking.', 'duration': 26.616, 'max_score': 12077.02, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go12077020.jpg'}, {'end': 12137.586, 'src': 'embed', 'start': 12116.45, 'weight': 9, 'content': [{'end': 12125.499, 'text': 'a poor example and a good example of mobile friendly designs are shown here and, most importantly, update the content regularly.', 'start': 12116.45, 'duration': 9.049}, {'end': 12128.962, 'text': "by doing this, search engine rearranges your site's rankings.", 'start': 12125.499, 'duration': 3.463}, {'end': 12134.625, 'text': "For example, Visali's Baking Addiction Cake Recipe blog ranks at number one on Google.", 'start': 12129.622, 'duration': 5.003}, {'end': 12137.586, 'text': 'The reason? It updates content regularly.', 'start': 12134.865, 'duration': 2.721}], 'summary': "Regularly update content to improve search rankings. visali's baking addiction cake recipe blog ranks #1 on google due to this.", 'duration': 21.136, 'max_score': 12116.45, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go12116450.jpg'}, {'end': 12329.191, 'src': 'embed', 'start': 12280.27, 'weight': 1, 'content': [{'end': 12282.251, 'text': 'There are two ways to improve site security.', 'start': 12280.27, 'duration': 1.981}, {'end': 12290.815, 'text': 'You can protect your domain by enabling DNSSEC protocol or use HSTS to add an extra layer of security over HTTPS,', 'start': 12282.611, 'duration': 8.204}, {'end': 12293.476, 'text': 'whereas HSTS protects from hijacking.', 'start': 12290.815, 'duration': 2.661}, {'end': 12296.938, 'text': 'The next ranking factor is website architecture.', 'start': 12294.317, 'duration': 2.621}, {'end': 12305.302, 'text': 'The famous digital marketer Neil Patel says, the better your site structure, the better your chance of ranking higher in the search engines.', 'start': 12297.638, 'duration': 7.664}, {'end': 12313.164, 'text': 'Also, Backlinko confirms that an optimized website architecture helps bots to find and index all of the webpage.', 'start': 12306.201, 'duration': 6.963}, {'end': 12316.726, 'text': 'A good site structure results in good user experience.', 'start': 12314.004, 'duration': 2.722}, {'end': 12323.448, 'text': 'Some of the ways to optimize your site structure are Creating a logical hierarchy structure,', 'start': 12317.586, 'duration': 5.862}, {'end': 12329.191, 'text': 'which means a good site architecture not only makes content easier to find but also helps to gain traffic.', 'start': 12323.448, 'duration': 5.743}], 'summary': 'Improving site security can be achieved through dnssec or hsts, while optimized website architecture enhances ranking and user experience.', 'duration': 48.921, 'max_score': 12280.27, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go12280270.jpg'}, {'end': 12484.73, 'src': 'embed', 'start': 12453.75, 'weight': 10, 'content': [{'end': 12457.714, 'text': "You're a food blogger, you're passionate about food and your niche is ice cream.", 'start': 12453.75, 'duration': 3.964}, {'end': 12460.356, 'text': "And let's just say you have a lot of ice cream recipes.", 'start': 12457.954, 'duration': 2.402}, {'end': 12462.257, 'text': 'You want to get traffic to your blog.', 'start': 12460.876, 'duration': 1.381}, {'end': 12463.638, 'text': 'You want people to read your blog.', 'start': 12462.297, 'duration': 1.341}, {'end': 12468.46, 'text': "And you're curious why am I not ranking for my blog?", 'start': 12464.218, 'duration': 4.242}, {'end': 12477.465, 'text': "Why, when people type in ice cream recipes and say Google, my blog posts don't appear at the top of organic rankings?", 'start': 12469.041, 'duration': 8.424}, {'end': 12484.73, 'text': "And there's a number of reasons why you wouldn't be ranked for your blog post or your ice cream recipes.", 'start': 12478.186, 'duration': 6.544}], 'summary': 'A food blogger with a focus on ice cream recipes seeks to improve blog traffic and organic search ranking for ice cream recipes on google.', 'duration': 30.98, 'max_score': 12453.75, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go12453750.jpg'}], 'start': 11753.455, 'title': 'Seo ranking factors', 'summary': 'Covers tools like hotjar and google optimize for website optimization, and seo ranking factors such as content quality, page speed, website structure, ssl certificates, and backlinks. it emphasizes the importance of comprehensive and relevant content for cake recipes, incorporating lsi keywords, internal linking, suitable images, mobile-friendly designs, and regular updates. it also discusses the importance of page speed, optimizing title tags and urls, ssl certificates, website architecture, and backlinks as ranking factors in seo, along with best practices and reasons for poor website ranking.', 'chapters': [{'end': 11956.572, 'start': 11753.455, 'title': 'Website optimization and seo ranking factors', 'summary': 'Discusses tools like hotjar and google optimize for website performance improvement and seo ranking factors including content quality, page speed, website structure, ssl certificates, and backlinks for better website ranking.', 'duration': 203.117, 'highlights': ['Google Optimize allows up to 5 tests to improve website performance. With Google Optimize, users can run up to five different tests to improve website performance, making it a valuable tool for website optimization.', 'Hotjar provides insights for up to 10,000 page views with a paid account and 2,000 page views with a free version. Hotjar offers the ability to measure up to 10,000 page views with a paid account and 2,000 page views with a free version, providing valuable insights into user behavior on web pages.', 'SEO ranking factors include content quality, page speed, website structure, SSL certificates, and backlinks. The chapter outlines the top 5 SEO ranking factors, which are content quality, page speed, website structure, SSL certificates, and backlinks, as key elements for improving website ranking on search engines.']}, {'end': 12193.281, 'start': 11956.572, 'title': 'Optimizing cake recipe content for seo', 'summary': 'Emphasizes the importance of creating comprehensive and relevant content for cake recipes, incorporating lsi keywords, internal linking, suitable images, mobile-friendly designs, and regular content updates to improve website ranking on google search results, with an example of a successful blog ranking at number one due to regular updates and tips on optimizing page speed.', 'duration': 236.709, 'highlights': ["The importance of creating comprehensive and relevant content for cake recipes Google ranks content that completely answers a user's query and longer content ranks higher on search engine results.", 'Incorporating LSI keywords, internal linking, suitable images, and mobile-friendly designs LSI keywords, internal linking, and suitable images help in driving content traffic and improving visibility on SERPs, while a mobile-friendly design results in a good user experience.', "Regular content updates and tips on optimizing page speed Regularly updating content rearranges a site's rankings on search engines, with an example of a blog ranking at number one on Google due to regular updates, and tips for optimizing page speed through various techniques."]}, {'end': 12501.199, 'start': 12194.741, 'title': 'Ranking factors for seo', 'summary': 'Discusses the importance of page speed, optimizing title tags and urls, ssl certificates, website architecture, and backlinks as ranking factors in seo, with specific recommendations and quantifiable data to support each factor.', 'duration': 306.458, 'highlights': ['Google confirms slow page speed results in high bounce rate, impacting user experience and SEO performance. Google states that slow page speed leads to a high bounce rate, which can negatively impact user experience and SEO performance.', 'Backlinko recommends writing a relevant keyword in the title tag to provide an overview of the content, with a specific example of a title tag structure. Backlinko recommends using relevant keywords in title tags to provide an overview of the content, as demonstrated by the example of a specific title tag structure.', "Short URLs tend to rank better than long URLs, as supported by Backlinko's analysis. Backlinko's analysis suggests that short URLs tend to rank better than long URLs.", 'Websites using HTTPS server have a higher chance of boost in rankings, confirmed by Google. Google confirms that websites using HTTPS have a higher chance of boosting rankings.', 'Optimized website architecture, including logical hierarchy structure, site maps, and comprehensive internal linking, improves user experience and search engine indexing. An optimized website architecture, incorporating logical hierarchy structure, site maps, and comprehensive internal linking, enhances user experience and search engine indexing.', 'Backlinks drive referral traffic, increase website authority, and enhance search engine rankings, with specific strategies for gaining backlinks. Backlinks play a vital role in driving referral traffic, increasing website authority, and enhancing search engine rankings, and specific strategies are provided for gaining backlinks.']}, {'end': 12734.078, 'start': 12501.459, 'title': 'Seo best practices', 'summary': 'Discusses the top reasons for poor website ranking, including improper keyword usage, poor link building practices, slow web page load time, inadequate user experience, and accidental de-indexing, and explains the concept of seo and its practical application with an example.', 'duration': 232.619, 'highlights': ["SEO involves increasing indexed pages' rankings for specific keywords, aiming to have all pages ranked number one for relevant keywords. SEO involves increasing indexed pages' rankings for specific keywords, aiming to have all pages ranked number one for relevant keywords.", 'Google prioritizes web pages with fast load times to ensure a positive user experience, impacting website ranking. Google prioritizes web pages with fast load times to ensure a positive user experience, impacting website ranking.', 'Poor link building practices, including inadequate internal and external linking, can negatively affect website ranking. Poor link building practices, including inadequate internal and external linking, can negatively affect website ranking.', 'Improper keyword usage can lead to poor website ranking, emphasizing the importance of strategic keyword implementation. Improper keyword usage can lead to poor website ranking, emphasizing the importance of strategic keyword implementation.', "Accidental de-indexing can hinder Google's access to website pages, impacting their visibility in organic search results. Accidental de-indexing can hinder Google's access to website pages, impacting their visibility in organic search results."]}], 'duration': 980.623, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go11753455.jpg', 'highlights': ['Google Optimize allows up to 5 tests to improve website performance.', 'Hotjar provides insights for up to 10,000 page views with a paid account and 2,000 page views with a free version.', 'SEO ranking factors include content quality, page speed, website structure, SSL certificates, and backlinks.', 'The importance of creating comprehensive and relevant content for cake recipes.', 'Incorporating LSI keywords, internal linking, suitable images, and mobile-friendly designs.', 'Regular content updates and tips on optimizing page speed.', 'Google confirms slow page speed results in high bounce rate, impacting user experience and SEO performance.', 'Backlinko recommends writing a relevant keyword in the title tag to provide an overview of the content.', "Short URLs tend to rank better than long URLs, as supported by Backlinko's analysis.", 'Websites using HTTPS server have a higher chance of boost in rankings, confirmed by Google.', 'Optimized website architecture, including logical hierarchy structure, site maps, and comprehensive internal linking, improves user experience and search engine indexing.', 'Backlinks drive referral traffic, increase website authority, and enhance search engine rankings, with specific strategies for gaining backlinks.', "SEO involves increasing indexed pages' rankings for specific keywords, aiming to have all pages ranked number one for relevant keywords.", 'Google prioritizes web pages with fast load times to ensure a positive user experience, impacting website ranking.', 'Poor link building practices, including inadequate internal and external linking, can negatively affect website ranking.', 'Improper keyword usage can lead to poor website ranking, emphasizing the importance of strategic keyword implementation.', "Accidental de-indexing can hinder Google's access to website pages, impacting their visibility in organic search results."]}, {'end': 14994.954, 'segs': [{'end': 13780.042, 'src': 'embed', 'start': 13718.477, 'weight': 4, 'content': [{'end': 13721.419, 'text': 'and the first place we want to start is the title tag.', 'start': 13718.477, 'duration': 2.942}, {'end': 13732.506, 'text': 'so if you remember my example going back here to our search how to become a digital marketing specialist we saw that every one of these listings had that keyword in the title tag,', 'start': 13721.419, 'duration': 11.087}, {'end': 13740.212, 'text': "and the title tag is important because that's what Users who use Google search see first when they type in a query and get results.", 'start': 13732.506, 'duration': 7.706}, {'end': 13741.914, 'text': "So they're going to see the title tag.", 'start': 13740.513, 'duration': 1.401}, {'end': 13746.278, 'text': 'So the title tag is the most important element for on page SEO.', 'start': 13741.954, 'duration': 4.324}, {'end': 13749.681, 'text': "It's the most important factor because that's what people see.", 'start': 13746.458, 'duration': 3.223}, {'end': 13755.125, 'text': 'And so, ideally, when we choose our keyword, we want to make sure that keyword is in the title tag,', 'start': 13750.001, 'duration': 5.124}, {'end': 13762.372, 'text': "because that's what shows up in Google search and that's what makes that particular web page relevant for that keyword query.", 'start': 13755.125, 'duration': 7.247}, {'end': 13767.375, 'text': "So the idea behind a title tag, it's between 50 and 60 characters.", 'start': 13763.032, 'duration': 4.343}, {'end': 13775.64, 'text': "And so we want to make sure we stay within that limit no more than 60 characters, because what happens if it's beyond that?", 'start': 13767.595, 'duration': 8.045}, {'end': 13777.841, 'text': 'then Google will truncate the title tag.', 'start': 13775.64, 'duration': 2.201}, {'end': 13780.042, 'text': 'So if I go back to my search,', 'start': 13778.261, 'duration': 1.781}], 'summary': 'Title tag is crucial for on-page seo, should be 50-60 characters to avoid truncation.', 'duration': 61.565, 'max_score': 13718.477, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go13718477.jpg'}, {'end': 13975.12, 'src': 'embed', 'start': 13947.889, 'weight': 1, 'content': [{'end': 13951.211, 'text': "So when you're found organically, we want to get the click.", 'start': 13947.889, 'duration': 3.322}, {'end': 13954.533, 'text': "And then the third element that's important is the URL.", 'start': 13951.511, 'duration': 3.022}, {'end': 13957.635, 'text': 'And URL stands for Uniform Resource Locator.', 'start': 13954.753, 'duration': 2.882}, {'end': 13959.716, 'text': 'and why is the url so important?', 'start': 13958.035, 'duration': 1.681}, {'end': 13961.756, 'text': "because that's what people see.", 'start': 13959.716, 'duration': 2.04}, {'end': 13971.399, 'text': 'so if i go back to my search result how to become a digital marketing specialist notice that the url also includes how to become a digital marketing specialist article.', 'start': 13961.756, 'duration': 9.643}, {'end': 13973.26, 'text': "okay, so it's very relevant.", 'start': 13971.399, 'duration': 1.861}, {'end': 13975.12, 'text': 'the url is very relevant one.', 'start': 13973.26, 'duration': 1.86}], 'summary': 'Relevant url is crucial for organic search clicks.', 'duration': 27.231, 'max_score': 13947.889, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go13947889.jpg'}, {'end': 14903.565, 'src': 'embed', 'start': 14874.518, 'weight': 0, 'content': [{'end': 14880.565, 'text': 'So remember the example I used earlier in this presentation about having an ice cream blog and ice cream recipes.', 'start': 14874.518, 'duration': 6.047}, {'end': 14890.835, 'text': "Well, it probably wouldn't be a bad idea to say, spend some time on other blogs related to desserts, related to cakes, related to food in general,", 'start': 14880.845, 'duration': 9.99}, {'end': 14896.359, 'text': 'related to vegetables or other items that people could link from.', 'start': 14890.835, 'duration': 5.524}, {'end': 14903.565, 'text': 'So the whole idea is understanding who else is out there, who has relevant content that you could share.', 'start': 14896.68, 'duration': 6.885}], 'summary': 'Building a network with related blogs can increase content sharing and traffic.', 'duration': 29.047, 'max_score': 14874.518, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go14874518.jpg'}], 'start': 12734.318, 'title': 'Seo best practices and strategies', 'summary': "Emphasizes the importance of seo structure, logic, readability, and organization, along with relevant content, titles, and meta descriptions. it also discusses google's ranking process, factors affecting organic search results, on-page and off-page seo strategies, and on-page optimization best practices.", 'chapters': [{'end': 12778.515, 'start': 12734.318, 'title': 'Seo importance and best practices', 'summary': 'Emphasizes the importance of structure, logic, readability, and organization for seo, along with the necessity of relevant content, titles, meta descriptions, and site speed.', 'duration': 44.197, 'highlights': ['The importance of structure, logic, readability, and organization for SEO is emphasized, along with the necessity of relevant content and titles.', "Meta descriptions are crucial as they provide a synopsis of the page's content, aiding in SEO.", 'Site speed is highlighted as an important factor for readability and SEO.', 'Responsive design is mentioned as a key aspect for SEO.']}, {'end': 13120.215, 'start': 12778.515, 'title': 'Google ranking and website indexing', 'summary': "Discusses the importance of website indexing, google's three-step ranking process, and factors affecting organic search results, emphasizing the significance of crawling, indexing, and ranking, as well as user experience and location relevance.", 'duration': 341.7, 'highlights': ["Google's three-step process to rank a website involves crawling, indexing, and ranking, which determines the website's visibility on organic search results. Google follows a three-step process to rank a website: crawling, indexing, and ranking, to determine the website's visibility on organic search results.", 'The relevance of website content and user experience, including factors like page load time and user engagement, significantly impact website ranking on Google. Factors such as page load time, user engagement, and relevancy of content significantly impact website ranking on Google, emphasizing the importance of user experience and content relevance.', "Location relevance plays a role in search results, as different locations may yield varying search outcomes due to Google's continuous indexing and updating process. Location relevance influences search outcomes as Google's continuous indexing and updating process may yield different results for different locations, impacting organic search results."]}, {'end': 13718.477, 'start': 13120.255, 'title': 'Seo strategies and keyword research', 'summary': 'Discusses the importance of local search, language, and relevancy in seo, as well as the two strategies of on-page and off-page seo, emphasizing the key role of keyword research in understanding search volume and competition.', 'duration': 598.222, 'highlights': ['The importance of local search, language, and relevancy in SEO Location, language, and relevancy are crucial factors in how Google ranks websites, impacting the different results displayed due to variations in location and language. User experience is also an important consideration.', 'The significance of keyword research in SEO Keyword research is emphasized as the most important activity in SEO, enabling understanding of search volume and competition for chosen keywords, thus guiding the on-page SEO process.', 'Understanding search volume and competition for chosen keywords The process of understanding search volume and competition for chosen keywords is crucial for selecting relevant keywords that offer a balance of high traffic and low competition, guiding the on-page SEO process.']}, {'end': 14421.33, 'start': 13718.477, 'title': 'On-page seo best practices', 'summary': 'Emphasizes the importance of optimizing the title tag, meta description, and url for on-page seo, highlighting the character limits for each, the significance of headers in organizing content and signaling importance to google, the benefits of internal linking for user navigation and search engine indexing, and the use of natural language processing to choose relevant and natural keywords.', 'duration': 702.853, 'highlights': ['Optimizing Title Tag The title tag is the most important element for on-page SEO, ideally between 50-60 characters to avoid truncation by Google, and should contain the chosen keyword to make the web page relevant for that keyword query.', 'Meta Description Importance The meta description, limited to 155-160 characters, serves as a summary of the web page and should include the chosen keyword to increase relevancy and optimize for click-through rates.', 'Significance of URL The URL plays a crucial role in signaling relevance to both users and Google, and having a clean and relevant URL structure with the chosen keyword included is essential for click-through rates and ranking.', 'Header Organization and Importance Headers, particularly H1 and H2, not only organize content but also signal importance to Google, stressing the keywords included in the headers and aiding in clear and concise content organization.', 'Internal Linking Benefits Internal linking allows for seamless navigation for users and helps Google identify and index relevant pages, enhancing both user experience and search engine visibility.', "Natural Language Processing for Keyword Selection Utilizing natural language processing involves choosing keywords that are more natural and relevant to the content, such as related keywords like 'types of digital marketing' or 'digital marketing examples', to improve relevancy and avoid broad, competitive keywords."]}, {'end': 14994.954, 'start': 14421.33, 'title': 'On-page and off-page seo strategies', 'summary': 'Discusses the importance of on-page and off-page seo strategies, covering topics such as keyword research, sitemaps, on-page optimization, off-page seo, link building, and the benefits of off-page seo, including increasing domain authority, credibility, and brand awareness.', 'duration': 573.624, 'highlights': ['The importance of on-page and off-page SEO strategies The chapter explains the significance of both on-page and off-page SEO strategies for optimizing website content and improving search engine rankings.', 'Benefits of off-page SEO, including increasing domain authority, credibility, and brand awareness It discusses the benefits of off-page SEO, such as increasing domain authority, credibility, and brand awareness through link building and external linking, which can enhance website recognition and relevancy.', "The significance of keyword research for identifying relevant keywords for content optimization The importance of keyword research is highlighted as it allows for the identification of relevant keywords for content optimization, improving the website's relevance for specific search terms.", 'Explanation of sitemaps and their role in helping users and search engines understand website structure The role of sitemaps in aiding both users and search engines in understanding the structure of a website is explained, emphasizing the benefits of HTML and XML sitemaps in organizing and indexing website content.', 'The process and benefits of link building in off-page SEO The process and benefits of link building in off-page SEO are detailed, emphasizing the role of external linking in improving website recognition, credibility, and trustworthiness, ultimately contributing to improved search engine rankings and brand awareness.']}], 'duration': 2260.636, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go12734318.jpg', 'highlights': ['Keyword research is emphasized as the most important activity in SEO, enabling understanding of search volume and competition for chosen keywords, thus guiding the on-page SEO process.', 'The title tag is the most important element for on-page SEO, ideally between 50-60 characters to avoid truncation by Google, and should contain the chosen keyword to make the web page relevant for that keyword query.', 'The meta description, limited to 155-160 characters, serves as a summary of the web page and should include the chosen keyword to increase relevancy and optimize for click-through rates.', 'Headers, particularly H1 and H2, not only organize content but also signal importance to Google, stressing the keywords included in the headers and aiding in clear and concise content organization.', 'Internal linking allows for seamless navigation for users and helps Google identify and index relevant pages, enhancing both user experience and search engine visibility.', 'The chapter explains the significance of both on-page and off-page SEO strategies for optimizing website content and improving search engine rankings.', 'The role of sitemaps in aiding both users and search engines in understanding the structure of a website is explained, emphasizing the benefits of HTML and XML sitemaps in organizing and indexing website content.', 'The process and benefits of link building in off-page SEO are detailed, emphasizing the role of external linking in improving website recognition, credibility, and trustworthiness, ultimately contributing to improved search engine rankings and brand awareness.', "Google's three-step process to rank a website involves crawling, indexing, and ranking, which determines the website's visibility on organic search results.", 'The relevance of website content and user experience, including factors like page load time and user engagement, significantly impact website ranking on Google, emphasizing the importance of user experience and content relevance.', "Location relevance influences search outcomes as Google's continuous indexing and updating process may yield different results for different locations, impacting organic search results.", 'The importance of local search, language, and relevancy in SEO Location, language, and relevancy are crucial factors in how Google ranks websites, impacting the different results displayed due to variations in location and language. User experience is also an important consideration.']}, {'end': 17761.078, 'segs': [{'end': 15449.55, 'src': 'embed', 'start': 15423.329, 'weight': 5, 'content': [{'end': 15428.813, 'text': 'You always wanna choose relevant keywords and then, once you find or choose those relevant keywords,', 'start': 15423.329, 'duration': 5.484}, {'end': 15434.778, 'text': "you wanna be able to find out exactly how much volume and how much competition's associated with each of those keywords.", 'start': 15428.813, 'duration': 5.965}, {'end': 15439.902, 'text': "And so when you look at keywords, you're always going to choose relevant keywords.", 'start': 15435.138, 'duration': 4.764}, {'end': 15441.883, 'text': 'But there are two types of keywords.', 'start': 15440.222, 'duration': 1.661}, {'end': 15445.306, 'text': 'There are short-tailed keywords and there are long-tailed keywords.', 'start': 15442.184, 'duration': 3.122}, {'end': 15447.248, 'text': "And we're going to talk about both of these here.", 'start': 15445.346, 'duration': 1.902}, {'end': 15449.55, 'text': "So let's start with short-tailed keywords.", 'start': 15447.548, 'duration': 2.002}], 'summary': 'Choosing relevant keywords involves assessing volume and competition. short-tailed and long-tailed keywords are important.', 'duration': 26.221, 'max_score': 15423.329, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go15423329.jpg'}, {'end': 15661.824, 'src': 'embed', 'start': 15632.668, 'weight': 0, 'content': [{'end': 15635.73, 'text': "However, if you notice, the click-through rate's very high.", 'start': 15632.668, 'duration': 3.062}, {'end': 15642.374, 'text': "So Moz estimates that we'll have a 40% organic click-through rate for that keyword if we're ranked for it.", 'start': 15636.23, 'duration': 6.144}, {'end': 15650.878, 'text': "If it's relevant to us and we want to get some visibility to our site, then yeah, we want to use that generic short tail keyword.", 'start': 15643.454, 'duration': 7.424}, {'end': 15657.382, 'text': "However, if we're interested in conversions, then we really want to turn our attention to longer tail keywords.", 'start': 15651.058, 'duration': 6.324}, {'end': 15661.824, 'text': 'However, if you want the visibility, then you want to use short tail keywords.', 'start': 15657.742, 'duration': 4.082}], 'summary': 'High click-through rate of 40% for short tail keywords, better for visibility than conversions.', 'duration': 29.156, 'max_score': 15632.668, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go15632668.jpg'}, {'end': 17594.809, 'src': 'embed', 'start': 17569.762, 'weight': 4, 'content': [{'end': 17578.625, 'text': "so what Google does if you choose keywords, basically what they're doing is they're going to contextually place your ad based on the keyword.", 'start': 17569.762, 'duration': 8.863}, {'end': 17580.665, 'text': "okay, so that's an option for you.", 'start': 17578.625, 'duration': 2.04}, {'end': 17588.427, 'text': "if you're not sure what websites to be on with the display network, you can certainly just add keywords and based on those keywords,", 'start': 17580.665, 'duration': 7.762}, {'end': 17594.809, 'text': 'Google will place your ad on websites that they deem relevant to the keywords you choose.', 'start': 17588.427, 'duration': 6.382}], 'summary': 'Google places ads contextually based on chosen keywords on relevant websites.', 'duration': 25.047, 'max_score': 17569.762, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go17569762.jpg'}, {'end': 17681.977, 'src': 'embed', 'start': 17614.577, 'weight': 1, 'content': [{'end': 17617.458, 'text': 'On the display network, you can also choose topics.', 'start': 17614.577, 'duration': 2.881}, {'end': 17624.542, 'text': "So if there's a specific topic that you want your ad to be associated with, you can certainly do that.", 'start': 17617.818, 'duration': 6.724}, {'end': 17628.204, 'text': 'so Google has a number of different topics at their disposal.', 'start': 17624.542, 'duration': 3.662}, {'end': 17635.87, 'text': 'so here, if I just choose a particular ad group now, I have specific topics that I can choose, from arts and entertainment,', 'start': 17628.204, 'duration': 7.666}, {'end': 17642.754, 'text': 'food and drink to news to pets and animals, and so under each one of these topics I can get really specific.', 'start': 17635.87, 'duration': 6.884}, {'end': 17646.137, 'text': 'so if I go under science, I can see subcategories.', 'start': 17642.754, 'duration': 3.383}, {'end': 17652.281, 'text': 'under the topic science, I can see chemistry and physics and scientific institutions and equipment.', 'start': 17646.137, 'duration': 6.144}, {'end': 17657.784, 'text': 'So I can really pick and choose specific topics where I want my ads to be shown.', 'start': 17652.421, 'duration': 5.363}, {'end': 17661.906, 'text': 'As I mentioned already, you can pick and choose specific placements.', 'start': 17658.044, 'duration': 3.862}, {'end': 17669.851, 'text': 'So if you have a specific website that you want your ad to be shown on, you can certainly let Google know.', 'start': 17662.547, 'duration': 7.304}, {'end': 17672.652, 'text': 'You can also advertise on Gmail.', 'start': 17670.311, 'duration': 2.341}, {'end': 17674.954, 'text': 'You can also advertise on YouTube.', 'start': 17672.793, 'duration': 2.161}, {'end': 17678.756, 'text': 'So you can really pick and choose where you want your ads to be shown.', 'start': 17675.154, 'duration': 3.602}, {'end': 17681.977, 'text': 'So you have all these different options available to you.', 'start': 17678.936, 'duration': 3.041}], 'summary': 'Choose specific topics and placements for ads on google display network, including arts, food, science, and more.', 'duration': 67.4, 'max_score': 17614.577, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go17614577.jpg'}], 'start': 14994.954, 'title': 'Seo and google advertising', 'summary': "Covers seo do's and don'ts, emphasizing white hat techniques and quality content, as well as the importance of keyword research for seo. it also discusses advertising on google, including google ads' vast network and benefits, as well as the advantages of google ads and its ad formats, and the importance of google search and display advertising.", 'chapters': [{'end': 15275.05, 'start': 14994.954, 'title': "Seo do's and don'ts", 'summary': "Discusses the do's and don'ts of seo, emphasizing the importance of white hat techniques, natural keyword usage, backlinks from relevant sites, engaging content, and quality internal linking.", 'duration': 280.096, 'highlights': ['The importance of white hat techniques, natural keyword usage, and quality internal linking Optimizing for white hat techniques, natural keyword usage, and quality internal linking is crucial for SEO success.', 'Backlinks from relevant sites and the impact on authority Obtaining backlinks from relevant sites is crucial for maintaining authority and avoiding negative impact on search rankings.', 'Emphasizing the need for engaging content and avoiding plagiarism Creating engaging content is essential for user experience, while avoiding plagiarism and duplicate content is crucial for maintaining quality and relevance.', 'The necessity of thorough keyword research and the avoidance of keyword stuffing Thorough keyword research is vital to choose relevant, high-volume, low-competition keywords, while avoiding keyword stuffing to maintain natural content quality.']}, {'end': 15793.026, 'start': 15275.511, 'title': 'Seo keyword research', 'summary': 'Emphasizes the importance of keyword research in search engine optimization, highlighting the factors of volume and competition, and the trade-off between short-tail and long-tail keywords, with an emphasis on conversion and visibility.', 'duration': 517.515, 'highlights': ["Keyword research is essential for search engine optimization, focusing on relevant keywords with high traffic volume and manageable competition, impacting the website's visibility and potential conversion rates. Keyword research involves identifying relevant keywords with high search volumes and manageable competition, impacting the website's visibility and potential conversion rates.", 'The trade-off between short-tail and long-tail keywords involves balancing visibility and traffic with conversion rates, as longer tail keywords offer more specific intent and potential for higher conversion rates. The trade-off between short-tail and long-tail keywords involves balancing visibility and traffic with conversion rates, as longer tail keywords offer more specific intent and potential for higher conversion rates.', 'Long-tail keywords, while generating lower search volumes, tend to be less competitive and have higher conversion rates due to their specific intent, making them suitable for targeting specific products or articles. Long-tail keywords, while generating lower search volumes, tend to be less competitive and have higher conversion rates due to their specific intent, making them suitable for targeting specific products or articles.']}, {'end': 16133.122, 'start': 15793.404, 'title': 'Advertising on google', 'summary': "Discusses how to advertise on google, including the definition of google ads, its business model, benefits, and its vast network, with over 1.8 billion search results for 'what are google ads' and millions of daily users in the united states.", 'duration': 339.718, 'highlights': ['Google Ads is a main source of revenue for Google, accounting for approximately 90% of its revenue. Google Ads is a significant source of revenue for Google, contributing to around 90% of its total revenue.', 'Google Ads operates on a pay-per-click (PPC) model, where advertisers pay Google when their ad is clicked. Google Ads follows a pay-per-click (PPC) model, where advertisers pay Google only when their ad is clicked, making it a cost-effective advertising option.', "The vast network of Google Ads, including the Display Network and the search engine itself, reaches millions of users daily, with over 1.8 billion search results for 'what are Google ads' and millions of users in the United States. Google Ads has a vast network, including the Display Network and the search engine, reaching millions of users daily and generating over 1.8 billion search results for a specific query, making it an extensive and far-reaching advertising platform.", 'Advertising on Google Ads increases brand visibility and awareness due to the large captive audience, with millions of users in the United States alone. Advertising on Google Ads can significantly enhance brand visibility and awareness, as it reaches a large captive audience, including millions of users in the United States alone.', 'Advertising on Google Ads targets high-quality audiences, providing a great way to get quality traffic and ensure users perform the required action. Google Ads targets high-quality audiences, offering a great way to obtain quality traffic and ensure that users perform the necessary action, making it an effective advertising platform for reaching the right audience.']}, {'end': 17201.439, 'start': 16133.622, 'title': 'Benefits of google ads & ad formats', 'summary': 'Discusses the benefits of google ads, including top of mind awareness, retargeting, increased intelligence, measurement, and flexibility, as well as the various ad formats available such as text ads, responsive display ads, image ads, app promotional ads, video ads, shopping ads, and call ads, explaining their features and advantages for advertisers.', 'duration': 1067.817, 'highlights': ['Google Ads provides top of mind awareness, retargeting, and increased intelligence to advertisers. The chapter highlights the benefits of Google Ads, including top of mind awareness, retargeting, and increased intelligence, which allows advertisers to gain insights into their audience and measure performance.', 'Google Ads offers high flexibility, allowing customization based on audience, keyword, website, and ad format. The flexibility of Google Ads is emphasized, enabling advertisers to customize their ads based on audience, keywords, websites, and various ad formats, providing a wide range of options for advertising.', 'Various ad formats available on Google Ads include text ads, responsive display ads, image ads, app promotional ads, video ads, shopping ads, and call ads. The chapter explains the different ad formats available on Google Ads, such as text ads, responsive display ads, image ads, app promotional ads, video ads, shopping ads, and call ads, detailing the features and advantages of each format for advertisers.']}, {'end': 17761.078, 'start': 17201.439, 'title': 'Google search and display advertising', 'summary': "Explains the importance of ranking in the top three positions on google search, the distinction between google my business and google ads, the impact of ads on google search and its partner sites, and the advantages of using google's display network for advertising, including retargeting options and detailed targeting criteria.", 'duration': 559.639, 'highlights': ['The importance of ranking in the top three positions on Google search Being in the top three positions on Google search is crucial for receiving clicks, and ads in these positions can override other types of search results.', 'Distinction between Google My Business and Google Ads Google My Business is tied to local listings or Google Maps, while Google Ads are related to paid search results above local and organic listings on Google search.', 'Impact of ads on Google search and its partner sites Ads on Google search can override other results, and by using Google search partners, ads can be displayed on various partner sites such as YouTube, Amazon, and New York Times.', "Advantages of using Google's display network for advertising The display network offers more ad formats, including image and video, and provides detailed targeting options based on keywords, demographics, topics, and specific placements.", 'Retargeting options and detailed targeting criteria The display network allows retargeting to potential customers, reaching a qualified audience, and utilizing analytics to measure the effectiveness of advertising efforts.']}], 'duration': 2766.124, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go14994954.jpg', 'highlights': ['Thorough keyword research is vital for choosing relevant, high-volume, low-competition keywords.', 'Obtaining backlinks from relevant sites is crucial for maintaining authority and avoiding negative impact on search rankings.', 'Creating engaging content is essential for user experience, while avoiding plagiarism is crucial for maintaining quality and relevance.', 'Long-tail keywords, while generating lower search volumes, tend to be less competitive and have higher conversion rates.', 'Google Ads is a significant source of revenue for Google, contributing to around 90% of its total revenue.', 'Google Ads follows a pay-per-click (PPC) model, making it a cost-effective advertising option.', 'Advertising on Google Ads can significantly enhance brand visibility and awareness, reaching a large captive audience.', 'Google Ads targets high-quality audiences, offering a great way to obtain quality traffic and ensure that users perform the necessary action.', 'The chapter highlights the benefits of Google Ads, including top of mind awareness, retargeting, and increased intelligence.', 'The flexibility of Google Ads enables advertisers to customize their ads based on audience, keywords, websites, and various ad formats.', 'Being in the top three positions on Google search is crucial for receiving clicks, and ads in these positions can override other types of search results.', 'The display network offers more ad formats, including image and video, and provides detailed targeting options based on keywords, demographics, topics, and specific placements.']}, {'end': 19603.139, 'segs': [{'end': 17864.627, 'src': 'embed', 'start': 17838.547, 'weight': 0, 'content': [{'end': 17846.413, 'text': 'Social media marketing would give Phil the opportunity to take advantage of social media platforms to advertise his content to a highly targeted audience.', 'start': 17838.547, 'duration': 7.866}, {'end': 17850.856, 'text': 'It would help more people learn about his book, increase the interaction with his audience.', 'start': 17847.013, 'duration': 3.843}, {'end': 17855.079, 'text': "It's relatively inexpensive, unless he goes into advertising,", 'start': 17851.257, 'duration': 3.822}, {'end': 17860.323, 'text': 'and will help him get marketplace insights that might help in understanding his audience preferences better.', 'start': 17855.079, 'duration': 5.244}, {'end': 17864.627, 'text': 'Phil started by taking up a certification to learn about social media marketing.', 'start': 17861.004, 'duration': 3.623}], 'summary': 'Social media marketing can help phil advertise his content to a targeted audience, increasing book awareness and audience interaction while providing marketplace insights. phil pursued a certification to learn about social media marketing.', 'duration': 26.08, 'max_score': 17838.547, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go17838547.jpg'}, {'end': 18284.708, 'src': 'embed', 'start': 18235.875, 'weight': 1, 'content': [{'end': 18239.476, 'text': "I mean, that's the power of social media marketing.", 'start': 18235.875, 'duration': 3.601}, {'end': 18247.101, 'text': "So why do we want to do social media marketing? And I think we just answered some of those questions, but let's dig a little bit deeper.", 'start': 18239.756, 'duration': 7.345}, {'end': 18254.586, 'text': 'We mentioned in our definition of social media marketing that we have the opportunity to really build our brand awareness.', 'start': 18247.361, 'duration': 7.225}, {'end': 18259.829, 'text': 'And that is no more truthful than with social media marketing.', 'start': 18255.106, 'duration': 4.723}, {'end': 18263.573, 'text': 'more so than any other digital marketing channel.', 'start': 18260.069, 'duration': 3.504}, {'end': 18273.443, 'text': 'Social media marketing allows us to really put our brand in a good light, in a good position in front of the right eyeballs.', 'start': 18263.913, 'duration': 9.53}, {'end': 18280.407, 'text': 'So it allows us to really improve our brand by pushing out the appropriate content in front of the appropriate people.', 'start': 18273.703, 'duration': 6.704}, {'end': 18282.427, 'text': 'Social media is a great channel for that.', 'start': 18280.647, 'duration': 1.78}, {'end': 18284.708, 'text': 'We can look to conversion rates.', 'start': 18282.667, 'duration': 2.041}], 'summary': 'Social media marketing builds brand awareness and improves brand positioning in front of the right audience, resulting in increased conversion rates.', 'duration': 48.833, 'max_score': 18235.875, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go18235875.jpg'}, {'end': 18399.183, 'src': 'embed', 'start': 18372.029, 'weight': 6, 'content': [{'end': 18375.39, 'text': 'to maybe buying a product or service from your brand,', 'start': 18372.029, 'duration': 3.361}, {'end': 18380.413, 'text': 'then returning to buy another product and service and then continuing to buy that product or service.', 'start': 18375.39, 'duration': 5.023}, {'end': 18385.455, 'text': "I mean, that's increasing the top funnel traffic and not just the traffic, but the conversions.", 'start': 18380.473, 'duration': 4.982}, {'end': 18390.898, 'text': 'So at every step in the process, social media allows you to build that funnel.', 'start': 18385.715, 'duration': 5.183}, {'end': 18399.183, 'text': "depending on where somebody is, whether they're seeing your brand for the first time or actually returning to purchase the product or service again.", 'start': 18391.318, 'duration': 7.865}], 'summary': 'Social media can increase top funnel traffic and conversions, leading to repeat purchases and brand loyalty.', 'duration': 27.154, 'max_score': 18372.029, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go18372029.jpg'}, {'end': 18778.775, 'src': 'embed', 'start': 18747.91, 'weight': 5, 'content': [{'end': 18751.994, 'text': 'you can see them on probably your own facebook feed, if you look.', 'start': 18747.91, 'duration': 4.084}, {'end': 18755.116, 'text': "so in fact i'll just jump over to my facebook feed right now.", 'start': 18751.994, 'duration': 3.122}, {'end': 18757.298, 'text': 'and if i go there, what do i see?', 'start': 18755.116, 'duration': 2.182}, {'end': 18762.302, 'text': "i see a single image ad here, and it's from shopify partners.", 'start': 18757.298, 'duration': 5.004}, {'end': 18766.246, 'text': 'so become a shopify partner at ecommerce to your list of qualifications.', 'start': 18762.302, 'duration': 3.944}, {'end': 18772.431, 'text': 'so shopify must be, you know, a brand that is trying to woo my business.', 'start': 18766.246, 'duration': 6.185}, {'end': 18778.775, 'text': "Okay, so they know that somebody that I'm associated with, or maybe I fit their demographic.", 'start': 18772.691, 'duration': 6.084}], 'summary': 'Shopify ad targeting on facebook feed for ecommerce partnership.', 'duration': 30.865, 'max_score': 18747.91, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go18747910.jpg'}, {'end': 19023.117, 'src': 'embed', 'start': 18983.517, 'weight': 2, 'content': [{'end': 18989.699, 'text': 'I should say, for example, Salesforce is a good example of a CRM where somebody fills that out.', 'start': 18983.517, 'duration': 6.182}, {'end': 18991.66, 'text': 'The information goes directly to Salesforce.', 'start': 18989.779, 'duration': 1.881}, {'end': 18994.401, 'text': 'and so lead ads are really good.', 'start': 18991.92, 'duration': 2.481}, {'end': 19002.566, 'text': "if you're trying to generate, you know, leads for your business and the form itself, the interaction stays right in facebook,", 'start': 18994.401, 'duration': 8.165}, {'end': 19006.408, 'text': "and so that's the great thing about it they don't really have to leave the platform.", 'start': 19002.566, 'duration': 3.842}, {'end': 19010.791, 'text': 'another form of advertising on facebook are slideshows, okay.', 'start': 19006.408, 'duration': 4.383}, {'end': 19015.193, 'text': 'so unlike the carousel ads, which rotate and the carousel ads, remember,', 'start': 19010.791, 'duration': 4.402}, {'end': 19023.117, 'text': "rotate and showcase different products or services these ads are are interactive, but they're rotating different imagery.", 'start': 19015.193, 'duration': 7.924}], 'summary': 'Facebook lead ads and slideshows are effective for generating leads and engaging users within the platform.', 'duration': 39.6, 'max_score': 18983.517, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go18983517.jpg'}], 'start': 17761.178, 'title': 'Evolution of digital and social media marketing', 'summary': 'Covers the evolution of digital marketing, transition from traditional to social media marketing, leveraging social media for seo and facebook ads, types of facebook ads, and maximizing instagram marketing. it discusses benefits such as increased audience engagement, improved conversion rates, and higher revenue, with key learnings including quantitative goal setting, audience engagement, and visual storytelling. examples and quantifiable data are provided throughout.', 'chapters': [{'end': 18040.981, 'start': 17761.178, 'title': 'Evolution of digital marketing', 'summary': 'Discusses how digital marketing has revolutionized advertising, offering lucrative, inexpensive, and configurable options, enabling highly targeted advertising, leading to increased audience engagement and book sales, with key learnings including quantitative goal setting, audience engagement, social media calendar planning, tool utilization, and visual storytelling.', 'duration': 279.803, 'highlights': ["Phil's success in social media marketing led to an increase in the number of viewers and book sales, highlighting the effectiveness of digital marketing in reaching the right audience and increasing engagement.", 'The transcript showcases the transformation from traditional forms of advertising to the present-day digital marketing, emphasizing the lucrative, inexpensive, and highly targeted nature of digital marketing compared to traditional advertising methods.', 'Phil learned key strategies for social media marketing, including quantitative goal setting, audience engagement, social media calendar planning, tool utilization, and visual storytelling, which contributed to his success in digital marketing.', 'The chapter introduces the concept of digital marketing and its evolution from traditional advertising methods, highlighting the increased effectiveness, cost-efficiency, and configurability of digital marketing in reaching the right target audience and increasing engagement.', "Phil's utilization of various social media advertising options, such as image ads, text and post ads, video ads, lead ads, and audience targeting, led to an increase in the number of viewers and book sales, demonstrating the effectiveness of targeted digital advertising.", 'The transcript emphasizes the role of digital marketing in enabling highly targeted advertising, increased audience engagement, and market insights, showcasing the effectiveness of digital marketing in reaching the right audience and driving book sales.']}, {'end': 18304.432, 'start': 18041.261, 'title': 'Evolution of marketing: from traditional to social media', 'summary': 'Discusses the transformation of advertising from traditional methods like newspapers, yellow pages, billboards, and television to the rise of social media marketing, highlighting its benefits such as increased brand awareness and improved conversion rates.', 'duration': 263.171, 'highlights': ["Social media marketing has made everyone's lives better Social media marketing has revolutionized advertising, making it easier for companies to promote their products and services, marketers to engage with the audience, and end users to interact with the offerings.", 'Definition of social media marketing and its benefits Social media marketing involves increasing website traffic, focusing on engagement, and increasing brand awareness, offering various content forms for different platforms, with the potential to go viral and improve conversion rates.', 'Transformation from traditional advertising to social media The chapter highlights the shift from traditional advertising methods such as newspapers, yellow pages, billboards, and television to the current era of social media marketing, noting the significant changes in promoting products and services.']}, {'end': 18722.263, 'start': 18304.972, 'title': 'Leveraging social media for seo and facebook ads', 'summary': 'Explores the benefits of integrating social media marketing with seo, highlighting its cost-effectiveness, potential for increasing top funnel traffic, and the advantages of utilizing facebook ads, with a focus on its extensive reach, lower cost, and ability to target specific audiences, ultimately leading to higher revenue and sales.', 'duration': 417.291, 'highlights': ["Extensive reach and targeted advertising on Facebook Facebook's extensive user base of 2.27 billion in Q3 2018, combined with the ability to target specific audiences based on interests, demographics, and location, provides a powerful platform for reaching potential customers.", 'Cost-effectiveness and potential for higher revenue on Facebook Facebook advertising offers a lower cost compared to traditional models, with a potential for higher return on investment, making it an attractive option for increasing revenue and sales.', 'Integration of social media and SEO for off-page optimization Leveraging social media for SEO involves posting content on social platforms to build link juice, offering a cost-effective approach and potential for increasing top funnel traffic and conversions.']}, {'end': 19239.079, 'start': 18722.403, 'title': 'Facebook ads overview', 'summary': 'Discusses various types of facebook ads, including single image ads, carousel ads, video ads, lead ads, slideshows, and collection ads, each offering unique features and benefits for advertisers, with video ads standing out due to their high engagement rates and lead ads allowing for seamless lead generation without users leaving the platform.', 'duration': 516.676, 'highlights': ['Video ads are interactive and tend to get about 10 to 30 percent more views than other forms of ads, making them popular for engaging audiences and showcasing brands or products. Video ads are interactive and tend to get about 10 to 30 percent more views than other forms of ads.', 'Lead ads allow advertisers to obtain user details without users leaving Facebook, and the information can seamlessly sync with popular CRMs like Salesforce, making it an effective tool for lead generation and CRM integration. Lead ads allow advertisers to obtain user details without users leaving Facebook, and the information can seamlessly sync with popular CRMs like Salesforce.', 'Single image ads, although popular, are overshadowed by video ads in terms of engagement and interaction, making video ads a preferred choice for advertisers looking to tell a complete story and drive engagement. Single image ads, although popular, are overshadowed by video ads in terms of engagement and interaction, making video ads a preferred choice for advertisers.', 'Carousel ads enable advertisers to rotate different ads with varying messaging and call-to-action, providing a comprehensive view of multiple products and services, making them suitable for businesses with diverse offerings. Carousel ads enable advertisers to rotate different ads with varying messaging and call-to-action, providing a comprehensive view of multiple products and services.', 'Slideshows on Facebook allow advertisers to rotate different imagery with strong call-to-action, providing an interactive way to engage users and gauge their interests based on the showcased images. Slideshows on Facebook allow advertisers to rotate different imagery with strong call-to-action, providing an interactive way to engage users and gauge their interests.']}, {'end': 19603.139, 'start': 19240.699, 'title': 'Maximizing instagram marketing', 'summary': 'Discusses key strategies to maximize instagram marketing, including the use of content calendars, paid ads for greater reach, visually consistent feeds, storytelling, effective hashtags, user-generated content, video ads, and influencer partnerships, with examples and quantifiable data.', 'duration': 362.44, 'highlights': ['Utilize content calendars to plan and automate posts, increasing audience engagement and access to historical content. A content calendar allows for planning and automating posts, leading to increased audience engagement and access to historical content.', 'Leverage paid ads for increased followers, engagement, leads, and conversions, with options for audience segmentation and various ad formats. Paid ads can lead to increased followers, engagement, and conversions, with options for audience segmentation and various ad formats.', 'Maintain visually consistent feeds aligned with brand identity to attract and engage the audience. Visual consistency in feeds aligned with brand identity is crucial for attracting and engaging the audience.', 'Craft compelling stories through posts and captions to establish connections and drive product sales. Compelling storytelling through posts and captions helps establish connections and drive product sales.', 'Strategically use industry-specific and trending hashtags to enhance post visibility and engagement. Strategic use of industry-specific and trending hashtags enhances post visibility and engagement.', 'Encourage user-generated content to further engage followers and convert them into brand advocates. User-generated content engages followers and converts them into brand advocates.', 'Utilize effective video ads to influence user actions and showcase products or services. Effective video ads can influence user actions and showcase products or services.', 'Collaborate with influencers to increase brand authenticity, authority, and reach a larger audience. Collaborating with influencers increases brand authenticity, authority, and reach to a larger audience.']}], 'duration': 1841.961, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go17761178.jpg', 'highlights': ["Phil's success in social media marketing led to an increase in the number of viewers and book sales, highlighting the effectiveness of digital marketing in reaching the right audience and increasing engagement.", "Extensive reach and targeted advertising on Facebook Facebook's extensive user base of 2.27 billion in Q3 2018, combined with the ability to target specific audiences based on interests, demographics, and location, provides a powerful platform for reaching potential customers.", 'Utilize effective video ads to influence user actions and showcase products or services.', 'The transcript emphasizes the role of digital marketing in enabling highly targeted advertising, increased audience engagement, and market insights, showcasing the effectiveness of digital marketing in reaching the right audience and driving book sales.', 'Paid ads can lead to increased followers, engagement, and conversions, with options for audience segmentation and various ad formats.', 'Maintain visually consistent feeds aligned with brand identity to attract and engage the audience.', 'Collaborate with influencers to increase brand authenticity, authority, and reach a larger audience.', 'Transformation from traditional advertising to social media The chapter highlights the shift from traditional advertising methods such as newspapers, yellow pages, billboards, and television to the current era of social media marketing, noting the significant changes in promoting products and services.']}, {'end': 20596.821, 'segs': [{'end': 19887.189, 'src': 'embed', 'start': 19860.558, 'weight': 0, 'content': [{'end': 19871.282, 'text': "They're trying to take on YouTube with a dedicated video sharing app for vertical and landscape videos with a maximum length of 60 minutes for verified accounts or accounts with a large audience.", 'start': 19860.558, 'duration': 10.724}, {'end': 19877.525, 'text': 'However, anyone using the app will be able to upload up to 10 minutes of content to the platform.', 'start': 19871.823, 'duration': 5.702}, {'end': 19887.189, 'text': 'All in all, Instagram Today is a fantastic network for brands to build brand awareness and to showcase their products or services.', 'start': 19878.505, 'duration': 8.684}], 'summary': 'Instagram today offers a video sharing app for vertical and landscape videos, allowing 10 minutes upload for all users.', 'duration': 26.631, 'max_score': 19860.558, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go19860558.jpg'}, {'end': 20279.923, 'src': 'embed', 'start': 20251.441, 'weight': 2, 'content': [{'end': 20254.062, 'text': 'I will come back to filters and editing later.', 'start': 20251.441, 'duration': 2.621}, {'end': 20260.583, 'text': 'Then you just click next, write a caption, tag people, add a location and share it.', 'start': 20254.402, 'duration': 6.181}, {'end': 20263.344, 'text': 'Your video is now posted on Instagram.', 'start': 20261.043, 'duration': 2.301}, {'end': 20265.544, 'text': 'This is the simple way.', 'start': 20264.324, 'duration': 1.22}, {'end': 20268.865, 'text': "There's also a more advanced way of making your video.", 'start': 20265.904, 'duration': 2.961}, {'end': 20271.356, 'text': 'So let me discard this video.', 'start': 20269.574, 'duration': 1.782}, {'end': 20273.017, 'text': 'Go back to the News Feed.', 'start': 20271.636, 'duration': 1.381}, {'end': 20274.698, 'text': "We're now in the News Feed.", 'start': 20273.357, 'duration': 1.341}, {'end': 20279.923, 'text': 'The creative way to create a video is go to your Instagram Stories.', 'start': 20275.259, 'duration': 4.664}], 'summary': 'A simple way to post videos on instagram and a more advanced method are discussed.', 'duration': 28.482, 'max_score': 20251.441, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go20251441.jpg'}, {'end': 20377.772, 'src': 'embed', 'start': 20351.84, 'weight': 1, 'content': [{'end': 20359.224, 'text': "When you're ready with your live broadcast, Instagram will ask you if you want to post it on your stories or in your newsfeed.", 'start': 20351.84, 'duration': 7.384}, {'end': 20361.745, 'text': "And then you're done with your broadcast.", 'start': 20359.644, 'duration': 2.101}, {'end': 20366.807, 'text': 'A very creative way of making videos is using Boomerang.', 'start': 20362.665, 'duration': 4.142}, {'end': 20371.211, 'text': 'Boomerang was a separate app, which became very popular.', 'start': 20367.81, 'duration': 3.401}, {'end': 20373.671, 'text': 'It was then acquired by Instagram.', 'start': 20371.791, 'duration': 1.88}, {'end': 20377.772, 'text': 'A Boomerang video is a video that repeats itself.', 'start': 20373.691, 'duration': 4.081}], 'summary': 'Instagram offers a creative way to make videos with boomerang, a popular app acquired by instagram, for repeating videos.', 'duration': 25.932, 'max_score': 20351.84, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go20351840.jpg'}], 'start': 19604.44, 'title': 'Instagram marketing strategies', 'summary': "Covers the significance of contests and giveaways for brand engagement, citing a 3.5 times increase in likes and 64 times more comments. it also delves into leveraging instagram features such as stories, igtv, and reels, emphasizing video content's role in driving engagement and brand awareness. additionally, it discusses various video formats suitable for instagram, providing insights on creating engaging videos and applying creative effects.", 'chapters': [{'end': 19646.799, 'start': 19604.44, 'title': 'Contests and giveaways for brand engagement', 'summary': "Highlights the importance of hosting contests and giveaways for brand engagement, citing that contests enable 3.5 times more likes and 64 times the comments, with the example of domino's pizza's successful contest encouraging audience engagement through storytelling.", 'duration': 42.359, 'highlights': ['Contests enable 3.5 times more likes and 64 times the comments, boosting engagement and brand awareness.', 'Hosting contests and giveaways requires planning, partnering with brands, identifying contest rules, creating posts, and monitoring performance.', "Domino's Pizza ran a successful contest encouraging audience engagement through storytelling."]}, {'end': 20042.032, 'start': 19648.32, 'title': 'Leveraging instagram for marketing success', 'summary': "Discusses the power of instagram stories and igtv, the introduction of instagram reels, and the importance of video content in driving engagement and brand awareness on instagram, emphasizing the need to utilize the platform's video editing features and apply strategic thinking in video creation and promotion.", 'duration': 393.712, 'highlights': ["Leveraging Instagram Stories and IGTV Instagram Stories, with their potential to influence reach and engagement rates, and IGTV's unique mobile-friendly layout, provide valuable marketing opportunities, including the chance to appear in the Explore section and create evergreen content.", 'The Rise of Instagram Reels The introduction of Instagram Reels presents a significant marketing potential, allowing users to upload 15-second clips and tapping into the trend of short-form video content, offering new opportunities for brand promotion.', 'The Importance of Video Content on Instagram Video content is highlighted as the most popular content type on Instagram, with a focus on creating, optimizing, and promoting video posts, along with the need for strategic thinking to achieve specific goals such as awareness, lead generation, or driving traffic to websites.', "Utilizing Video Editing Features and Strategic Thinking Emphasizing the need to utilize Instagram's video editing features and external apps for advanced editing, as well as the importance of strategic thinking in video creation, including considering the format, length, and end goal of the video content."]}, {'end': 20596.821, 'start': 20043.897, 'title': 'Instagram video strategy', 'summary': 'Discusses the types and formats of videos best suited for instagram, including snackable videos, behind the scenes, looping videos, stop motion, time-lapse, and hyperlapse videos, complemented by instructions on creating videos using instagram stories and adding creative effects.', 'duration': 552.924, 'highlights': ['Instagram lends itself for what we call snackable videos, short, compelling, and entertaining, designed to drive the viewer to some sort of action, like driving them to a landing page or to a fill-in form. Snackable videos are short, compelling, and entertaining, designed to drive the viewer to some sort of action, like driving them to a landing page or to a fill-in form.', 'The chapter covers various topics for Instagram videos, such as featuring product features, showing products in action, giving sneak previews, behind the scene videos, tutorials, and video series, all aimed at engaging the audience and building a community. The chapter covers various topics for Instagram videos, such as featuring product features, showing products in action, giving sneak previews, behind the scene videos, tutorials, and video series, all aimed at engaging the audience and building a community.', 'Different video formats like looping videos, stop motion, time-lapse, and hyperlapse are discussed, presenting creative ways to showcase movable product features, capture animation frame by frame, create seamless sped-up videos, and condense several minutes of film into one minute. Different video formats like looping videos, stop motion, time-lapse, and hyperlapse are discussed, presenting creative ways to showcase movable product features, capture animation frame by frame, create seamless sped-up videos, and condense several minutes of film into one minute.', 'The chapter explains how to create videos using Instagram, including making quick videos from the newsfeed and more advanced videos using Instagram Stories, with options like live video, boomerang video, super zoom, focus, rewind, and hands-free video. The chapter explains how to create videos using Instagram, including making quick videos from the newsfeed and more advanced videos using Instagram Stories, with options like live video, boomerang video, super zoom, focus, rewind, and hands-free video.', "Instructions on using Instagram's video options and filters, including adding effects, stickers, drawings, text, and different overlays to videos are provided, with details on various creative effects that can be added to enhance the videos. Instructions on using Instagram's video options and filters, including adding effects, stickers, drawings, text, and different overlays to videos are provided, with details on various creative effects that can be added to enhance the videos."]}], 'duration': 992.381, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go19604440.jpg', 'highlights': ['Contests enable 3.5 times more likes and 64 times the comments, boosting engagement and brand awareness.', "Leveraging Instagram Stories and IGTV Instagram Stories, with their potential to influence reach and engagement rates, and IGTV's unique mobile-friendly layout, provide valuable marketing opportunities, including the chance to appear in the Explore section and create evergreen content.", 'The Rise of Instagram Reels The introduction of Instagram Reels presents a significant marketing potential, allowing users to upload 15-second clips and tapping into the trend of short-form video content, offering new opportunities for brand promotion.', 'Instagram lends itself for what we call snackable videos, short, compelling, and entertaining, designed to drive the viewer to some sort of action, like driving them to a landing page or to a fill-in form.', 'Different video formats like looping videos, stop motion, time-lapse, and hyperlapse are discussed, presenting creative ways to showcase movable product features, capture animation frame by frame, create seamless sped-up videos, and condense several minutes of film into one minute.']}, {'end': 22451.887, 'segs': [{'end': 20699.114, 'src': 'embed', 'start': 20669.204, 'weight': 4, 'content': [{'end': 20673.085, 'text': 'Finally, Instagram can also help you indirectly to make money.', 'start': 20669.204, 'duration': 3.881}, {'end': 20681.049, 'text': 'You could use it to promote your YouTube channel and as we have learned in this course, there are many ways of making money through YouTube.', 'start': 20673.466, 'duration': 7.583}, {'end': 20689.333, 'text': 'Takumi is one of the leading online platforms where small influencers can get connected with big global brands.', 'start': 20681.989, 'duration': 7.344}, {'end': 20699.114, 'text': 'When you have more than 1,000 followers and you have good content, you will be able to use this network to identify brands to work with.', 'start': 20690.387, 'duration': 8.727}], 'summary': 'Instagram can indirectly help make money by promoting youtube channel, connecting small influencers with big brands.', 'duration': 29.91, 'max_score': 20669.204, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go20669204.jpg'}, {'end': 20772.365, 'src': 'embed', 'start': 20743.971, 'weight': 8, 'content': [{'end': 20752.535, 'text': 'Takumi is an online platform where micro-influencers can connect with big global brands to sell their original content.', 'start': 20743.971, 'duration': 8.564}, {'end': 20754.396, 'text': "Now let's get started.", 'start': 20753.155, 'duration': 1.241}, {'end': 20758.438, 'text': "First off, let's have a look at an introduction to Facebook.", 'start': 20755.377, 'duration': 3.061}, {'end': 20765.361, 'text': 'Facebook was first launched in February 2004 and was initially known as The Facebook.', 'start': 20759.859, 'duration': 5.502}, {'end': 20772.365, 'text': 'In 2005 it removed The from its name and it has now become The Facebook we all know today.', 'start': 20766.162, 'duration': 6.203}], 'summary': 'Takumi connects micro-influencers with global brands. facebook launched in 2004 as the facebook.', 'duration': 28.394, 'max_score': 20743.971, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go20743971.jpg'}, {'end': 21118.739, 'src': 'embed', 'start': 21086.28, 'weight': 6, 'content': [{'end': 21090.063, 'text': 'I mentioned earlier that business pages provide you with a highly targeted audience.', 'start': 21086.28, 'duration': 3.783}, {'end': 21092.305, 'text': 'Groups take that to the next level.', 'start': 21090.744, 'duration': 1.561}, {'end': 21095.428, 'text': 'It enables everyone to learn from one another.', 'start': 21092.986, 'duration': 2.442}, {'end': 21100.912, 'text': "With a large community, there's a good chance that some members know things that others don't.", 'start': 21096.208, 'duration': 4.704}, {'end': 21105.865, 'text': 'your group would enable them to communicate with each other and learn these new things.', 'start': 21101.773, 'duration': 4.092}, {'end': 21108.416, 'text': 'You also get honest feedback.', 'start': 21106.775, 'duration': 1.641}, {'end': 21111.877, 'text': 'Your customers, who are also likely part of the group,', 'start': 21108.976, 'duration': 2.901}, {'end': 21118.739, 'text': 'will be able to give their feedback on how they liked your product and perhaps even give you tips on how to improve.', 'start': 21111.877, 'duration': 6.862}], 'summary': 'Groups offer targeted audience, knowledge sharing, and honest feedback for business growth.', 'duration': 32.459, 'max_score': 21086.28, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go21086280.jpg'}, {'end': 21609.666, 'src': 'embed', 'start': 21580.527, 'weight': 7, 'content': [{'end': 21582.327, 'text': 'Next, we have Instagram ads.', 'start': 21580.527, 'duration': 1.8}, {'end': 21586.609, 'text': 'Instagram ads provides you with control over advertisements.', 'start': 21583.468, 'duration': 3.141}, {'end': 21589.691, 'text': 'You decide how they appear and who sees them.', 'start': 21587.37, 'duration': 2.321}, {'end': 21593.773, 'text': 'Like Facebook, Instagram has a number of different ad types to offer.', 'start': 21590.291, 'duration': 3.482}, {'end': 21599.936, 'text': 'They are photo ads, video ads, carousel ads, slideshow ads, and stories ads.', 'start': 21594.653, 'duration': 5.283}, {'end': 21604.381, 'text': 'Next up, Instagram offers an Instagram shop.', 'start': 21601.519, 'duration': 2.862}, {'end': 21609.666, 'text': 'The shop helps you incorporate your product catalog with your Instagram profile.', 'start': 21605.482, 'duration': 4.184}], 'summary': 'Instagram offers various ad types including photo, video, carousel, slideshow, and stories ads. it also provides an instagram shop for integrating product catalog with the profile.', 'duration': 29.139, 'max_score': 21580.527, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go21580527.jpg'}, {'end': 21658.69, 'src': 'embed', 'start': 21631.613, 'weight': 0, 'content': [{'end': 21634.895, 'text': "Instagram's answer to Facebook Insights and Google Analytics.", 'start': 21631.613, 'duration': 3.282}, {'end': 21642.92, 'text': 'Insights is an analytical tool that provides data on follower demographics, their actions, and your brand content.', 'start': 21635.956, 'duration': 6.964}, {'end': 21652.867, 'text': 'It helps determine engagement, impressions and reach, best and worst performing content, profile visits, website clicks, and much more.', 'start': 21644.081, 'duration': 8.786}, {'end': 21654.628, 'text': 'And there you go.', 'start': 21654.028, 'duration': 0.6}, {'end': 21658.69, 'text': "That's every way Facebook and Instagram can help you with marketing.", 'start': 21655.008, 'duration': 3.682}], 'summary': "Instagram's insights provides data on follower demographics, engagement, impressions, reach, and content performance.", 'duration': 27.077, 'max_score': 21631.613, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go21631613.jpg'}, {'end': 22320.682, 'src': 'embed', 'start': 22292.806, 'weight': 9, 'content': [{'end': 22301.034, 'text': 'you want to be able to play around and test different ads And you want to be able to measure the ad performance based on the metrics we discussed.', 'start': 22292.806, 'duration': 8.228}, {'end': 22308.463, 'text': 'I mean, click-through rate, engagement rate, all of those are indicators whether the ad is of good quality or not with the end user.', 'start': 22301.074, 'duration': 7.389}, {'end': 22313.915, 'text': "And when I say good quality, I mean, do they find it engaging? Do they find it interesting? Or so they're going to click.", 'start': 22308.829, 'duration': 5.086}, {'end': 22320.682, 'text': "And if you don't have good click through rates or good engagement rates, then you definitely want to try doing something different to the ad,", 'start': 22314.115, 'duration': 6.567}], 'summary': 'Measure ad performance using metrics like click-through rate and engagement rate to ensure quality and user engagement.', 'duration': 27.876, 'max_score': 22292.806, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go22292806.jpg'}], 'start': 20597.402, 'title': 'Monetizing social media videos and ads', 'summary': 'Discusses methods to monetize instagram videos and optimize video content for the platform, provides a detailed comparison between facebook and instagram, highlights leveraging facebook and instagram for marketing, covers youtube ad campaign setup, and emphasizes optimizing video ad performance with practical strategies.', 'chapters': [{'end': 20742.837, 'start': 20597.402, 'title': 'Monetizing instagram videos', 'summary': 'Discusses various ways to monetize instagram videos, including influencer marketing, selling videos, affiliate marketing, and indirect monetization through promoting other platforms, with key takeaways on video content trends and optimization for instagram.', 'duration': 145.435, 'highlights': ['Video has become the top content type shared on Instagram. Emphasizes the dominance of videos on Instagram, indicating the high demand and engagement with video content.', "Short videos of maximum 60 seconds are best for Instagram. Provides a specific recommendation for video length, aligning with the platform's preferences and user behavior.", 'Tap Influence is an excellent app to connect brands with influencers. Highlights a specific app for influencer marketing, providing a practical tool for individuals looking to monetize their Instagram presence.', 'Takumi is one of the leading online platforms where small influencers can get connected with big global brands. Introduces a relevant platform for small influencers to connect with major brands, offering a potential avenue for monetization and collaboration.', 'You can also sell your videos. Instagram is a great place to showcase your content. Suggests the option to sell videos on Instagram and emphasizes it as a platform for showcasing and marketing video content, indicating its potential as a monetization avenue.']}, {'end': 21126.962, 'start': 20743.971, 'title': 'Facebook vs instagram: a detailed comparison', 'summary': 'Provides a detailed comparison between facebook and instagram, covering their history, user statistics, usage time, marketing usage, and industries that can benefit from these platforms.', 'duration': 382.991, 'highlights': ['Facebook has 2.5 billion monthly active users and approximately 1.6 billion active users, while Instagram has 1 billion monthly active users and 500 million daily users, indicating the significant reach of both platforms.', '65% of Facebook users are between the ages of 25 and 34, while 71% of Instagram users are under the age of 35, highlighting the demographics of their user bases.', 'In the United States, users spend approximately 1 hour on Facebook every day, compared to an average of 23 minutes on Instagram, showcasing the difference in usage time between the two platforms.', '86% of marketers use Facebook for advertising, while Instagram is used by 71% of businesses for their marketing requirements, indicating the popularity of both platforms for marketing purposes.', 'Industries such as food and beverage companies, news and media, e-commerce, automobile, packaged goods, fashion, athleisure, cosmetics, and food and beverages can capitalize on both Facebook and Instagram for marketing, emphasizing the diverse range of industries that can benefit from these platforms.']}, {'end': 21654.628, 'start': 21127.882, 'title': 'Leveraging facebook and instagram for marketing', 'summary': 'Discusses leveraging facebook and instagram for marketing, highlighting the benefits and strategies of using features such as facebook events, stories, messenger, live, shop, ads, and insights, as well as instagram business accounts, stories, dms, igtv, live, ads, shop, and insights to drive brand awareness, engagement, and sales.', 'duration': 526.746, 'highlights': ['Facebook Insights provides information to refine brand strategy by tracking and measuring results, such as reach, engagement actions, and best performing content. Facebook Insights offers valuable data on follower demographics, engagement actions, and content performance, aiding in refining brand strategy.', 'Instagram Insights offers data on follower demographics, actions, and content performance, aiding in determining engagement, impressions, and best and worst performing content. Instagram Insights provides data on follower demographics, actions, and content performance, assisting in evaluating engagement and impressions.', 'Instagram DMs help build personal connections with followers and industry connections, leading to easier lead generation and increased sales. Engaging with followers through DMs helps in building personal connections and industry relationships, ultimately leading to easier lead generation and increased sales.', 'Facebook Live provides a platform for real-time interaction with the audience, showcasing behind-the-scenes activities and conducting instant Q&A sessions, thereby increasing engagement. Facebook Live allows real-time interaction, showcasing behind-the-scenes activities and conducting instant Q&A sessions, ultimately increasing engagement.', 'Facebook ads help increase brand awareness, enable targeted advertising, and contribute to increased revenue, sales, and leads. Facebook ads aid in increasing brand awareness, targeted advertising, and generating more revenue, sales, and leads.']}, {'end': 21917.14, 'start': 21655.008, 'title': 'Youtube ad campaign setup', 'summary': 'Covers the process of setting up a youtube ad campaign, including defining campaign goals, selecting ad types, and targeting the audience, emphasizing the importance of strategic choices and audience targeting.', 'duration': 262.132, 'highlights': ["The first step is setting up the campaign and defining the campaign goal, such as brand awareness, reach, sales, or leads. Emphasizes the importance of clearly defining the campaign goal, whether it's brand awareness, reach, sales, or leads.", 'Choosing the appropriate ad type, such as bumper ads, skippable in-stream, non-skippable, or out-stream, based on the desired impact and viewer behavior. Explains the different types of ad formats available, including bumper ads, skippable in-stream, non-skippable, and out-stream, and their impact on viewer behavior.', 'Detailed audience targeting options, including demographics, parental status, household income, and specific audience selection. Explains the options for targeting the audience, such as demographics, parental status, household income, and specific audience selection.']}, {'end': 22102.957, 'start': 21917.14, 'title': 'Optimizing youtube ads', 'summary': 'Discusses setting up and optimizing youtube ads, emphasizing the importance of defining campaign goals, tracking low-performing ad placements, and using custom thumbnail images for optimization.', 'duration': 185.817, 'highlights': ['Defining campaign goals is crucial, as it aligns the type of video ad and target audience with the campaign goal.', 'Tracking and removing low-performing ad placements is essential for optimizing ad performance and achieving specific goals like sales or leads.', 'Using custom thumbnail images in ads is recommended for optimization and improved ad performance.']}, {'end': 22451.887, 'start': 22103.337, 'title': 'Optimizing video ad performance', 'summary': "Discusses optimizing video ad performance by emphasizing the importance of call-to-action, negative targeting, a-b testing, bid reduction, closed captioning, and remarketing, citing superdry's successful campaign focusing on jackets.", 'duration': 348.55, 'highlights': ['Using call-to-action in video ads, including domain name, to drive action and engagement, leading to better performance metrics like click-through rate and engagement rate.', 'Implementing negative targeting to specify the audience and avoid targeting the irrelevant audience, improving ad relevance and performance.', 'Performing A-B testing on ads to identify the best-performing version, aiding in improving engagement and click-through rates.', 'Reducing bids at the ad group level in areas with lower performance, optimizing costs and improving ROI.', 'Utilizing closed captioning in ads to enhance interactivity and engagement, potentially leading to improved ad performance metrics.']}], 'duration': 1854.485, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go20597402.jpg', 'highlights': ['Video has become the top content type shared on Instagram, indicating high demand and engagement.', 'Short videos of maximum 60 seconds are best for Instagram, aligning with platform preferences.', 'Facebook has 2.5 billion monthly active users, while Instagram has 1 billion monthly active users, showcasing significant reach.', '86% of marketers use Facebook for advertising, while Instagram is used by 71% of businesses for marketing, indicating popularity for marketing purposes.', 'Facebook Insights provides valuable data on follower demographics, engagement actions, and content performance, aiding in refining brand strategy.', 'Instagram DMs help build personal connections with followers and industry connections, leading to easier lead generation and increased sales.', 'The first step is setting up the campaign and defining the campaign goal, emphasizing the importance of clear goal definition.', 'Choosing the appropriate ad type based on the desired impact and viewer behavior, explaining different ad formats available.', 'Defining campaign goals is crucial, as it aligns the type of video ad and target audience with the campaign goal.', 'Using call-to-action in video ads, including domain name, to drive action and engagement, leading to better performance metrics.']}, {'end': 24699.518, 'segs': [{'end': 22705.612, 'src': 'embed', 'start': 22674.055, 'weight': 3, 'content': [{'end': 22677.676, 'text': 'The user base growth of more than 300% year over year.', 'start': 22674.055, 'duration': 3.621}, {'end': 22679.537, 'text': "So it's growing and growing and growing.", 'start': 22677.716, 'duration': 1.821}, {'end': 22683.898, 'text': "It's become more and more popular ever since it's launched back in 2010.", 'start': 22679.597, 'duration': 4.301}, {'end': 22688.12, 'text': "And then there's more than 100 million photos uploaded daily.", 'start': 22683.898, 'duration': 4.222}, {'end': 22693.223, 'text': "so it's a platform where you can upload photos, tag those photos,", 'start': 22688.3, 'duration': 4.923}, {'end': 22705.612, 'text': 'even use and implement videos and photos have become very popular with the advent of mobile technology that the instagram app makes it easy for you to post your photo.', 'start': 22693.223, 'duration': 12.389}], 'summary': 'Instagram has experienced over 300% user base growth year over year and sees over 100 million photos uploaded daily, making it a popular platform since its 2010 launch.', 'duration': 31.557, 'max_score': 22674.055, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go22674055.jpg'}, {'end': 22752.192, 'src': 'embed', 'start': 22717.507, 'weight': 1, 'content': [{'end': 22720.49, 'text': 'So when you post something, you can create a story out of it.', 'start': 22717.507, 'duration': 2.983}, {'end': 22723.074, 'text': "And there's 400 million of those per day.", 'start': 22720.611, 'duration': 2.463}, {'end': 22726.576, 'text': "And then there's more than 50 billion photos shared to date.", 'start': 22723.294, 'duration': 3.282}, {'end': 22734.741, 'text': 'So since 2010 platform now, which is now owned by Facebook has become really, really popular, a good place for you.', 'start': 22726.716, 'duration': 8.025}, {'end': 22742.686, 'text': "If you have your own company, if you have your own brand, if you have your own product, it's a good place for you to really showcase that service,", 'start': 22734.881, 'duration': 7.805}, {'end': 22752.192, 'text': 'that product, that brand because of the user base, how easy it is to use and the wide reach it has for you in which to tell your story.', 'start': 22742.686, 'duration': 9.506}], 'summary': '400m daily stories, 50b photos shared. instagram is popular for showcasing brands and products.', 'duration': 34.685, 'max_score': 22717.507, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go22717507.jpg'}, {'end': 22800.508, 'src': 'embed', 'start': 22774.43, 'weight': 0, 'content': [{'end': 22781.376, 'text': 'On the flip side, Instagram, which is owned by Facebook, has an opportunity to sell advertising space on Instagram.', 'start': 22774.43, 'duration': 6.946}, {'end': 22785.078, 'text': 'So Instagram is an e-commerce platform to say the least.', 'start': 22781.556, 'duration': 3.522}, {'end': 22790.562, 'text': "In fact, Instagram is because it's so popular because it's part of Facebook's advertising platform.", 'start': 22785.278, 'duration': 5.284}, {'end': 22794.184, 'text': "They're more than 2 million advertisers on Instagram.", 'start': 22790.682, 'duration': 3.502}, {'end': 22800.508, 'text': "So amongst all those stories, videos and photos and hashtags, you'll see some ads.", 'start': 22794.404, 'duration': 6.104}], 'summary': 'Instagram, owned by facebook, has over 2 million advertisers and is a popular e-commerce platform.', 'duration': 26.078, 'max_score': 22774.43, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go22774430.jpg'}, {'end': 23310.152, 'src': 'embed', 'start': 23235.447, 'weight': 2, 'content': [{'end': 23240.389, 'text': 'so here i can see this brand has 127 followers and here i can see all the followers.', 'start': 23235.447, 'duration': 4.942}, {'end': 23250.715, 'text': "and what i could do is simply just click on one of the followers and i can go to their profile and from there i could see what they've posted in terms of videos and images,", 'start': 23240.389, 'duration': 10.326}, {'end': 23252.556, 'text': 'and i can like or comment.', 'start': 23250.715, 'duration': 1.841}, {'end': 23259.878, 'text': 'so just doing something as simple as this gets you an opportunity to engage with somebody who can then turn around and follow you.', 'start': 23252.556, 'duration': 7.322}, {'end': 23264.019, 'text': 'so tip five pay for sponsored post and product reviews.', 'start': 23259.878, 'duration': 4.141}, {'end': 23266.32, 'text': 'so a number of ways you could do this here.', 'start': 23264.019, 'duration': 2.301}, {'end': 23272.861, 'text': 'so pay for a sponsored post so you can find an influencer who satisfies a couple of requirements.', 'start': 23266.32, 'duration': 6.541}, {'end': 23281.083, 'text': 'they have large following and an email address in the profile, so you can connect with them and ask them for sponsored post pricing.', 'start': 23272.861, 'duration': 8.222}, {'end': 23287.425, 'text': "so it's as simple as that as reaching out to somebody who has a large following, and so if you do this,", 'start': 23281.323, 'duration': 6.102}, {'end': 23292.907, 'text': "then it's going to put you in front of a large number of people, and so by doing this,", 'start': 23287.425, 'duration': 5.482}, {'end': 23297.328, 'text': "it'll help expose your brand to that larger audience and help build your credibility,", 'start': 23292.907, 'duration': 4.421}, {'end': 23300.329, 'text': "because you're connecting with somebody who has a large audience as well.", 'start': 23297.328, 'duration': 3.001}, {'end': 23302.109, 'text': 'so do a little bit of homework,', 'start': 23300.329, 'duration': 1.78}, {'end': 23310.152, 'text': 'find people out there in your industry who has a large following and make sure they have that email address in their profile so you can contact them and when you contact them,', 'start': 23302.109, 'duration': 8.043}], 'summary': 'Engage with followers to gain exposure, pay for sponsored posts and product reviews to reach a larger audience and build credibility.', 'duration': 74.705, 'max_score': 23235.447, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go23235447.jpg'}], 'start': 22452.068, 'title': 'Instagram growth strategies', 'summary': "Covers successful video campaign, achieving 4.8 million views, 138% increase in brand lift, instagram's user base growth of more than 300% year over year, 500 million daily active users, and tips for instagram growth and advertising.", 'chapters': [{'end': 22626.809, 'start': 22452.068, 'title': 'Successful video campaign for super dry jackets', 'summary': 'Highlights the success of a 53-second video ad by super dry, which garnered 4.8 million views and achieved a four to one return on investment, resulting in a 138% increase in brand lift, showcasing the power of well-targeted and professionally done video ads.', 'duration': 174.741, 'highlights': ['The video ad by Super Dry garnered 4.8 million views and achieved a four to one ratio on return on investment, resulting in a 138% increase in brand lift, showcasing the power of well-targeted and professionally done video ads. The 53-second video ad by Super Dry achieved a four to one return on investment, resulting in a 138% increase in brand lift, and garnered 4.8 million views, highlighting the success of the video campaign.', 'The ad targeted a younger audience and featured both female and male jackets, appealing to a broad audience, which contributed to the success of the campaign. The ad targeted a younger audience and featured both female and male jackets, appealing to a broad audience, which contributed to the success of the campaign in driving action and increasing brand lift.', 'The video ad was well-produced with good audio and choreography, potentially leading to an increase in loyal customers for Super Dry. The well-produced video ad with good audio and choreography potentially led to an increase in loyal customers for Super Dry, showcasing the power of a professionally done video ad.', 'Different ad formats, including TrueView in-stream ads and shoppable ad format, were utilized to target and promote the jackets effectively on YouTube. Super Dry utilized different ad formats such as TrueView in-stream ads and shoppable ad format to effectively target and promote the jackets on YouTube, taking advantage of all that the platform had to offer.']}, {'end': 23331.268, 'start': 22626.809, 'title': 'Increasing instagram followers', 'summary': "Discusses the power of youtube ads, targeting an audience, and increasing instagram followers, highlighting instagram's user base growth of more than 300% year over year, 500 million daily active users, and 25 million plus businesses migrated to instagram, with tips on optimizing bio, leveraging hashtags, posting content at the right time, engaging with competitors' followers, and paying for sponsored posts and product reviews.", 'duration': 704.459, 'highlights': ["Instagram User Base Growth Instagram's user base has grown by more than 300% year over year, with 500 million daily active users, showcasing the platform's substantial reach and potential audience for businesses.", 'Business Migration to Instagram Over 25 million businesses have already migrated to Instagram, indicating its popularity as a platform for showcasing products, services, and brands and the potential for collaboration with other businesses.', 'Optimizing Bio for Instagram A clear, concise, and compelling bio is crucial for attracting followers, with a link to the website or contact information, emphasizing the importance of a strong first impression to encourage user engagement and following.', 'Leveraging Hashtags on Instagram Using relevant and researched hashtags is essential for helping users find content, emphasizing the importance of aligning hashtags with the brand, maintaining relevancy to foster long-term engagement, new followers, and sales.', 'Posting Content at the Right Time Determining the best time to post content on Instagram, with data suggesting that 2-3 p.m. on Thursdays is optimal, underlining the significance of strategic posting for maximizing audience engagement and leveraging platform analytics for insights.', "Engaging with Competitors' Followers Interacting with competitors' followers through likes, comments, and follows to attract potential followers, highlighting the opportunity to engage with and potentially convert users already interested in similar brands.", 'Paying for Sponsored Posts and Product Reviews Utilizing sponsored posts and seeking product reviews from influencers with large followings to increase brand visibility and credibility, emphasizing the potential of connecting with a broader audience and establishing industry credibility.']}, {'end': 23930.831, 'start': 23331.308, 'title': 'Instagram growth strategies', 'summary': 'Details tips for instagram growth, including using geotags for discoverability, leveraging instagram stories for engagement, and staying consistent with content to attract followers. it also emphasizes the importance of highlights, asking for followers, taking on the latest trends, running contests, and giveaways to increase exposure and engagement.', 'duration': 599.523, 'highlights': ['Tip Seven: Use Instagram Stories to Attract Followers Leverage Instagram stories to showcase unique and relevant content for industry promotion, user engagement, and interaction with features like polls and reviews.', 'Tip Eight: Highlight Important Stories Utilize highlights to create a first impression for potential followers, tease content, and promote products, thereby giving stories a second wind beyond their 24-hour lifespan.', "Tip Nine: Ask for Followers Encourage user engagement and followers by confidently asking users to follow, similar to how it's done on YouTube, and integrating this request into captions or content.", 'Tip Ten: Take on the Latest Trends Align content with trending topics or hashtags to improve engagement, discoverability, and credibility, while keeping the content relevant and industry-specific.', 'Tip Eleven: Run Contests and Giveaways Increase reach and exposure by running contests that encourage user participation, tagging of friends, and potential follower acquisition, thereby keeping the audience engaged and potentially gaining new followers.', "Tip Twelve: Stay Consistent with Posts Maintain a consistent pace and theme in posts, focusing on industry-specific content to attract and retain followers, while creating a distinct personality through the content's consistency, colors, and layout.", 'Tip Six: Use Geotags for Easier Discoverability Tag images, videos, or stories with the location, city, or venue to enhance discoverability, engagement, and contribution to location-based feeds and stories, benefiting local businesses and user engagement.']}, {'end': 24158.663, 'start': 23930.831, 'title': 'Maximizing instagram growth', 'summary': 'Discusses the importance of consistency in posts, using tools like socialblade and instagram business insights to analyze account performance, and leveraging instagram ads for audience reach and engagement.', 'duration': 227.832, 'highlights': ['Using tools like SocialBlade and Instagram business insights to analyze account performance, such as followers lost over time and engagement metrics, is crucial for maximizing Instagram growth.', 'Consistency in posts and analyzing patterns in engagement is emphasized as a key strategy for enhancing Instagram presence.', 'Leveraging Instagram ads through Facebook Ads Manager allows for complete control over advertisements and refined audience retargeting, contributing to audience reach and engagement.', 'Utilizing Instagram ads enables the promotion of well-performing posts through various formats such as stories, videos, and carousels, providing opportunities for scalable pricing and robust reporting.']}, {'end': 24699.518, 'start': 24158.663, 'title': 'Advertising on instagram tips', 'summary': 'Highlights tips for creating visually attractive and eye-catching ads on instagram, leveraging instagram tools for scheduling and analytics, and using user engagement and high-quality content to enhance brand visibility and follower growth.', 'duration': 540.855, 'highlights': ['Take advantage of Instagram tools for scheduling and analytics Leverage tools like Later, Hootsuite, and Buffer for scheduling and analytics to optimize posting times and understand post performance.', "Use high-quality images and videos to enhance brand visibility Ensure images and videos are of high quality, authentic, and original to effectively convey the brand's story and maintain user interest.", 'Create visually attractive and eye-catching ads with natural images and engaging captions Use natural, native images and engaging captions related to the target audience while minimizing text to create visually appealing ads.', 'Utilize user engagement and user-generated content for authentic brand representation Encourage user-generated content and unique hashtags to engage followers, showcase authentic brand representation, and build user relationships.', 'Experiment with content and develop a signature style to stand out Encourage experimentation and the development of a unique content style to differentiate from competitors and promote creative freedom on the platform.']}], 'duration': 2247.45, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go22452068.jpg', 'highlights': ["Super Dry's video ad achieved 4.8M views and 138% brand lift, showcasing the power of well-targeted video ads.", "Instagram's user base grew by 300% YoY with 500M daily active users, offering substantial reach for businesses.", 'Optimizing bio with a clear, concise, and compelling message is crucial for attracting followers on Instagram.', 'Using relevant and researched hashtags is essential for fostering long-term engagement and new followers on Instagram.', 'Leverage Instagram stories to showcase unique and relevant content for industry promotion and user engagement.', 'Utilize Instagram highlights to create a first impression for potential followers and promote products effectively.', 'Encourage user engagement and followers by confidently asking users to follow, integrating this request into captions or content.', 'Align content with trending topics or hashtags to improve engagement, discoverability, and credibility on Instagram.', 'Run contests that encourage user participation and potential follower acquisition to increase reach and exposure.', 'Maintain a consistent pace and theme in posts to attract and retain followers on Instagram.', 'Tag images, videos, or stories with the location to enhance discoverability and engagement on Instagram.', 'Analyzing account performance and engagement metrics is crucial for maximizing Instagram growth.', 'Leveraging Instagram ads through Facebook Ads Manager allows for complete control over advertisements and refined audience retargeting.', 'Utilize tools for scheduling and analytics to optimize posting times and understand post performance on Instagram.', "Ensure high-quality, authentic, and original images and videos to effectively convey the brand's story on Instagram.", 'Encourage user-generated content and unique hashtags to engage followers and showcase authentic brand representation on Instagram.', 'Encourage experimentation and the development of a unique content style to stand out and promote creative freedom on Instagram.']}, {'end': 28286.172, 'segs': [{'end': 25781.891, 'src': 'embed', 'start': 25754.142, 'weight': 4, 'content': [{'end': 25757.565, 'text': 'Every tweet that goes out should have a hashtag.', 'start': 25754.142, 'duration': 3.423}, {'end': 25761.769, 'text': "So what you can do Let's figure out what hashtags are trending.", 'start': 25758.185, 'duration': 3.584}, {'end': 25765.214, 'text': 'So here what Twitter does is they trends for you.', 'start': 25762.05, 'duration': 3.164}, {'end': 25768.799, 'text': 'So these are all specific hashtags that are trending.', 'start': 25765.354, 'duration': 3.445}, {'end': 25769.74, 'text': "It's Mother's Day.", 'start': 25768.939, 'duration': 0.801}, {'end': 25770.581, 'text': 'Happy Mother.', 'start': 25769.82, 'duration': 0.761}, {'end': 25773.285, 'text': 'Hey, Sunday morning, whatever works for you.', 'start': 25770.601, 'duration': 2.684}, {'end': 25775.688, 'text': 'These are trends that happen to be moving.', 'start': 25773.485, 'duration': 2.203}, {'end': 25778.989, 'text': 'meaning a lot of people are using them, clicking on them.', 'start': 25775.948, 'duration': 3.041}, {'end': 25781.891, 'text': 'So you can use a popular hashtag.', 'start': 25779.45, 'duration': 2.441}], 'summary': 'Twitter trends feature popular hashtags; use trending hashtags in tweets for increased reach and engagement.', 'duration': 27.749, 'max_score': 25754.142, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go25754142.jpg'}, {'end': 25884.759, 'src': 'embed', 'start': 25855.127, 'weight': 2, 'content': [{'end': 25861.99, 'text': 'so if i go back to twitter, i can just do a hashtag and start typing in something like spanish,', 'start': 25855.127, 'duration': 6.863}, {'end': 25868.692, 'text': "and i'm going to get some of the most popular Spanish hashtags or hashtags with the word Spanish in it.", 'start': 25861.99, 'duration': 6.702}, {'end': 25877.476, 'text': "and so this is an idea for me that if I wanted to use a hashtag with Spanish in it, these are some ideas, but they're certainly searchable on Twitter.", 'start': 25868.692, 'duration': 8.784}, {'end': 25884.759, 'text': "so if I just click on Spanish and I'm gonna be able to see all the hashtags with the word Spanish in the hashtag.", 'start': 25877.476, 'duration': 7.283}], 'summary': 'Twitter allows searching for popular spanish hashtags using hashtags with the word spanish in it.', 'duration': 29.632, 'max_score': 25855.127, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go25855127.jpg'}, {'end': 27061.703, 'src': 'embed', 'start': 27038.722, 'weight': 0, 'content': [{'end': 27047.032, 'text': "so it's also a good way to keep your website fresh and updated, because if you're an active twitter user and you're tweeting a lot, then hey,", 'start': 27038.722, 'duration': 8.31}, {'end': 27053.138, 'text': "that's going to show up on your website and it's going to show that, hey, you're fresh, you're engaging, You keep up to date.", 'start': 27047.032, 'duration': 6.106}, {'end': 27057.12, 'text': "It's just going to make it look good and make your website feel fresh and not stale.", 'start': 27053.278, 'duration': 3.842}, {'end': 27061.703, 'text': 'So embedding your Twitter updates will help you add new followers as well,', 'start': 27057.34, 'duration': 4.363}], 'summary': 'Embedding twitter updates keeps website fresh, engaging, and adds new followers.', 'duration': 22.981, 'max_score': 27038.722, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go27038722.jpg'}, {'end': 27581.373, 'src': 'embed', 'start': 27558.817, 'weight': 1, 'content': [{'end': 27570.025, 'text': "There's also different things that we're going to put forward if we're proposing a million dollar contract versus a $25 impulse buy that someone can click and order online and have delivered the next day.", 'start': 27558.817, 'duration': 11.208}, {'end': 27573.027, 'text': 'Now on the business side of this.', 'start': 27570.685, 'duration': 2.342}, {'end': 27581.373, 'text': 'we need to think about what the story that we need is, because a lot of times we get so focused in business on getting the conversion.', 'start': 27573.027, 'duration': 8.346}], 'summary': 'Consider different approaches for million-dollar contracts vs. $25 impulse buys, while focusing on the necessary business story and conversion.', 'duration': 22.556, 'max_score': 27558.817, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go27558817.jpg'}], 'start': 24699.858, 'title': 'Social media content strategies', 'summary': 'Covers creating engaging video content for instagram, promoting instagram and increasing twitter followers, optimizing and maximizing twitter engagement, and the power of storytelling in marketing, including key strategies and best practices for user engagement, follower growth, and the impact of storytelling on consumer engagement and business success.', 'chapters': [{'end': 24743.967, 'start': 24699.858, 'title': 'Creating engaging video content', 'summary': 'Emphasizes creating fun, authentic, and original video content for instagram, advising against using stock images and recommending concise, high-quality, and relevant videos to capture user attention.', 'duration': 44.109, 'highlights': ["The importance of creating fun and authentic video content for Instagram, as stock images do not bode well for the brand's image.", "The need for videos to be concise, high-quality, and relevant to capture the user's attention and engagement."]}, {'end': 25250.204, 'start': 24744.167, 'title': 'Promoting instagram and increasing twitter followers', 'summary': 'Discusses the promotion of instagram page on various platforms, including offline and online methods, and strategies for increasing twitter followers, leveraging its user base, engagement tactics, and profile optimization.', 'duration': 506.037, 'highlights': ["Twitter has over 1.3 billion accounts, with 326 million global monthly active users as of the third quarter in 2018, and 500 million tweets posted every single day. Twitter's substantial user base and high daily tweet volume showcase its potential for reaching a large audience, providing a strong foundation for follower growth.", "Tweets with videos attract 10 times more engagement than other forms of content, and 75% of Twitter users use the platform for news. The effectiveness of video content and the platform's popularity for news consumption highlight the importance of leveraging these features to increase engagement and attract followers.", 'Engaging with users through retweets, replies, and favorites is emphasized as a method for gaining followers on Twitter. Active engagement with other users is highlighted as a key strategy for building a Twitter following, demonstrated through actions like retweets, replies, and favorites.', 'Promoting the Twitter profile on various platforms, including social media, email, business cards, advertisements, and events, is recommended to attract followers. Utilizing multiple channels for promoting the Twitter profile, both online and offline, is suggested to maximize visibility and attract a diverse audience of potential followers.', 'Strategies for optimizing the Twitter profile include using a complete profile with a keyword-friendly bio, a link to the website, a unique handle, and customized color schemes and header images. Optimizing the Twitter profile with essential information, unique branding, and visual elements is recommended to make the profile stand out and attract potential followers.']}, {'end': 26625.067, 'start': 25250.204, 'title': 'Optimizing twitter engagement', 'summary': 'Outlines best practices for optimizing twitter engagement, including scheduling tweets for best times (12-3pm and 5-6pm), increasing followers by following relevant accounts (with a rule of thumb of following back after 3 days), engaging with influencers, using relevant hashtags, incorporating images and videos, and utilizing twitter ads for promotion.', 'duration': 1374.863, 'highlights': ['According to a survey by HubSpot, the best time to post on Twitter is between 12-3pm and 5-6pm, with weekdays showing the maximum engagement. A survey by HubSpot reveals that the best time to post on Twitter is between 12-3pm and 5-6pm, with maximum engagement observed on weekdays.', 'Using relevant hashtags can help in improving reach and visibility, as well as increasing engagement and potential retweets. Utilizing relevant hashtags on Twitter can improve reach and visibility, increase engagement, and potentially lead to more retweets.', 'Incorporating images and videos in tweets can significantly boost engagement, with videos being six times more likely to be retweeted. Adding relevant high-quality images in tweets can lead to more than 150 engagements, while videos are six times more likely to be retweeted, significantly boosting engagement.', 'Engaging with influencers and following their best practices, such as using relevant hashtags and mimicking successful strategies, can help in gaining followers and increasing reach. Engaging with influencers and adopting successful strategies like using relevant hashtags can aid in gaining followers and expanding reach.', 'Twitter ads offer a cost-effective way to reach the right audience, with targeting based on engagement or keywords, and the advantage of paying after achieving marketing objectives. Twitter ads provide a cost-effective method to reach the right audience, offering targeting based on engagement or keywords, and the benefit of paying only after achieving marketing objectives.']}, {'end': 27525.554, 'start': 26625.247, 'title': 'Maximizing twitter engagement', 'summary': 'Explains how to maximize twitter engagement through strategies such as using engaging quotes and questions with images, organizing tweet chats, scheduling tweets for maximum visibility, running contests, and embedding twitter updates on websites, while also highlighting the importance and benefits of storytelling in social marketing.', 'duration': 900.307, 'highlights': ['Using engaging quotes and questions with images can help increase engagement on Twitter. Sharing engaging quotes and questions with images can act as a great discussion starter, helping to gain attention and engagement.', 'Organizing tweet chats with designated hashtags can facilitate interaction with followers and other users, increasing engagement. Organizing tweet chats using designated hashtags and specific topics at certain times can help reach the right audience, gain new followers, and maximize engagement.', 'Scheduling tweets at optimal times and spacing them out can maximize visibility and increase engagement. Using social media platforms to schedule tweets at the best times of day and days of the week, and spacing them out to avoid burying tweets, can maximize impressions and visibility.', 'Running contests or giveaways on Twitter can increase reach and exposure, potentially leading to more followers and customers. Running contests or giveaways can increase reach and exposure, encouraging participants to tag friends and share the contest, ultimately leading to more followers, increased engagement, and potential customers.', 'Embedding Twitter updates on websites, blog posts, and newsletters can attract new followers and keep the website fresh and engaging. Embedding Twitter updates on websites, blog posts, and newsletters can attract new followers, keep the website fresh, and increase engagement by showcasing Twitter activity to visitors.', 'Storytelling in social marketing can create emotional connections, build credibility, make brands memorable, and capture and maintain audience focus. Storytelling in social marketing creates emotional connections, builds credibility, makes brands memorable, captures and maintains audience focus, and increases the chance of audience recall and engagement.']}, {'end': 28286.172, 'start': 27525.915, 'title': 'The power of storytelling in marketing', 'summary': "Emphasizes the importance of tailoring storytelling to different audiences, showcasing the impact of storytelling on consumer engagement and business success, including examples of successful founder stories and problem-solving narratives from companies like spanx, wendy's, airbnb, and dollar shave club.", 'duration': 760.257, 'highlights': ['The importance of tailoring storytelling to different audiences is emphasized, with examples of appealing to different groups such as 60-something females who love to sew and 20-something millennials who love whiskey tasting. Importance of audience-specific storytelling, examples of tailoring stories for different demographics.', 'The impact of storytelling on consumer engagement and business success is highlighted, emphasizing the need to create emotions, build credibility and trust, and consider the social aspect of storytelling. Importance of creating emotions, building credibility and trust, utilizing the social aspect of storytelling for consumer engagement and business success.', "Examples of successful founder stories are provided, including the stories of Sarah Blakely from Spanx and Dave Thomas from Wendy's, showcasing the impact of these stories on brand promotion and consumer engagement. Impact of founder stories on brand promotion and consumer engagement, examples of successful founder stories from Spanx and Wendy's.", 'The importance of problem-solving narratives is illustrated through examples from companies like Airbnb and Dollar Shave Club, showcasing how these narratives address consumer needs and contribute to business success. Illustration of problem-solving narratives from companies like Airbnb and Dollar Shave Club, addressing consumer needs and contributing to business success.']}], 'duration': 3586.314, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go24699858.jpg', 'highlights': ["Twitter has over 1.3 billion accounts, with 326 million global monthly active users as of the third quarter in 2018, and 500 million tweets posted every single day. Twitter's substantial user base and high daily tweet volume showcase its potential for reaching a large audience, providing a strong foundation for follower growth.", "Tweets with videos attract 10 times more engagement than other forms of content, and 75% of Twitter users use the platform for news. The effectiveness of video content and the platform's popularity for news consumption highlight the importance of leveraging these features to increase engagement and attract followers.", 'Engaging with users through retweets, replies, and favorites is emphasized as a method for gaining followers on Twitter. Active engagement with other users is highlighted as a key strategy for building a Twitter following, demonstrated through actions like retweets, replies, and favorites.', 'The importance of tailoring storytelling to different audiences is emphasized, with examples of appealing to different groups such as 60-something females who love to sew and 20-something millennials who love whiskey tasting. Importance of audience-specific storytelling, examples of tailoring stories for different demographics.', 'Storytelling in social marketing can create emotional connections, build credibility, make brands memorable, and capture and maintain audience focus. Storytelling in social marketing creates emotional connections, builds credibility, makes brands memorable, captures and maintains audience focus, and increases the chance of audience recall and engagement.']}, {'end': 31506.827, 'segs': [{'end': 28733.405, 'src': 'embed', 'start': 28710.806, 'weight': 3, 'content': [{'end': 28719.074, 'text': 'This could be surveys to determine the issues that bother them the age, demographics of your audience by conversing with them in forums,', 'start': 28710.806, 'duration': 8.268}, {'end': 28727.723, 'text': 'responding to their comments on blogs and social media, taking up their feedbacks or suggestions into consideration and acting on them, and so on.', 'start': 28719.074, 'duration': 8.649}, {'end': 28733.405, 'text': "Now here's an example of different channels and the audiences that use them.", 'start': 28729.244, 'duration': 4.161}], 'summary': 'Collect audience feedback from surveys, forums, blogs, and social media to inform decision-making.', 'duration': 22.599, 'max_score': 28710.806, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go28710806.jpg'}, {'end': 29107.646, 'src': 'embed', 'start': 29080.023, 'weight': 2, 'content': [{'end': 29084.547, 'text': 'It helps the audience quickly grasp the intended message thanks to its simple nature.', 'start': 29080.023, 'duration': 4.524}, {'end': 29090.933, 'text': 'And finally, most importantly, content like images and videos are what go viral.', 'start': 29085.268, 'duration': 5.665}, {'end': 29097.778, 'text': 'With visual storytelling, you increase the chance for your content to be seen by more potential customers.', 'start': 29091.513, 'duration': 6.265}, {'end': 29102.141, 'text': 'Have a look at some of our videos.', 'start': 29100.22, 'duration': 1.921}, {'end': 29107.646, 'text': "Now here's what is machine learning, data science in 5 minutes, and AI in 5 minutes.", 'start': 29102.902, 'duration': 4.744}], 'summary': 'Visual storytelling increases content visibility, aiding in going viral.', 'duration': 27.623, 'max_score': 29080.023, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go29080023.jpg'}, {'end': 29694.947, 'src': 'heatmap', 'start': 29272.546, 'weight': 0.737, 'content': [{'end': 29281.892, 'text': 'A-B testing is a popular method for comparing copies, creatives, and CTAs of the posts that you put on social media.', 'start': 29272.546, 'duration': 9.346}, {'end': 29286.595, 'text': 'Since audiences would react differently depending on the content.', 'start': 29282.833, 'duration': 3.762}, {'end': 29291.438, 'text': 'A-B testing helps determine which of the variants your audience engaged with the most.', 'start': 29286.595, 'duration': 4.843}, {'end': 29301.105, 'text': 'A-B testing can also be performed on variations of location, age, gender, education, your audience interests, and so on.', 'start': 29292.999, 'duration': 8.106}, {'end': 29315.938, 'text': '10 Community and Influencers Joining communities helps your brand link up with like-minded people and other companies belonging to your niche.', 'start': 29304.428, 'duration': 11.51}, {'end': 29321.182, 'text': "It'll also help you establish your brand as an authority within the industry.", 'start': 29316.758, 'duration': 4.424}, {'end': 29328.748, 'text': 'Now, actively participating in these communities can help create your own audience of potential brand advocates to group up with.', 'start': 29321.882, 'duration': 6.866}, {'end': 29338.444, 'text': 'On the other hand, partnering up with influencers helps promote your products or services to a brand new audience.', 'start': 29331.599, 'duration': 6.845}, {'end': 29345.39, 'text': "It helps provide an additional layer of authenticity in YouTube, which is also a social media platform, if you didn't know.", 'start': 29339.265, 'duration': 6.125}, {'end': 29348.993, 'text': 'Here are some very, very popular influencers.', 'start': 29346.191, 'duration': 2.802}, {'end': 29358.6, 'text': 'We have Marcus Brownlee, Unbox Therapy, Mrwhosetheboss, and Linus Tech Tips, each of them with more than 4 million subscribers.', 'start': 29349.633, 'duration': 8.967}, {'end': 29364.831, 'text': "And finally, We're at number 11, measuring and analyzing results.", 'start': 29360.101, 'duration': 4.73}, {'end': 29372.936, 'text': 'Accurately tracking and measuring your marketing efforts are an important part of the process.', 'start': 29367.493, 'duration': 5.443}, {'end': 29377.238, 'text': "It ensures that you're making the most out of your campaigns.", 'start': 29373.836, 'duration': 3.402}, {'end': 29382.221, 'text': "Now it's really important that you find key metrics that are crucial for your brand.", 'start': 29378.198, 'duration': 4.023}, {'end': 29388.001, 'text': 'Now, these metrics can be tracked weekly, monthly or in a quarterly basis.', 'start': 29383.157, 'duration': 4.844}, {'end': 29391.885, 'text': 'And based on these results, appropriate actions can be taken.', 'start': 29388.722, 'duration': 3.163}, {'end': 29396.369, 'text': 'On Facebook, you could look out for reach and engagement.', 'start': 29393.186, 'duration': 3.183}, {'end': 29397.67, 'text': 'On Twitter.', 'start': 29397.049, 'duration': 0.621}, {'end': 29403.655, 'text': 'you could look out for impressions, clicks and impressions and interactions on LinkedIn, likes,', 'start': 29397.67, 'duration': 5.985}, {'end': 29408.58, 'text': 'comments and mentions on Instagram and engagement and impressions on Pinterest.', 'start': 29403.655, 'duration': 4.925}, {'end': 29419.874, 'text': 'Some of the most popular tools used for this purpose are Sprout Social, Buffer, Hootsuite, Google Analytics and so on.', 'start': 29411.707, 'duration': 8.167}, {'end': 29427.001, 'text': "Now, before we get into the tips and tricks, let's take a refresher on what exactly is content marketing.", 'start': 29421.135, 'duration': 5.866}, {'end': 29439.102, 'text': "Content marketing is a form of marketing that involves the creation and sharing of online content to help generate audience interest in a brand's product or services.", 'start': 29428.339, 'duration': 10.763}, {'end': 29446.365, 'text': 'This means providing information that the audience considers valuable and relevant in a consistent manner,', 'start': 29439.663, 'duration': 6.702}, {'end': 29449.686, 'text': 'so that it drives some sort of profitable customer action.', 'start': 29446.365, 'duration': 3.321}, {'end': 29454.673, 'text': "So let's talk about the content that falls under content marketing.", 'start': 29451.311, 'duration': 3.362}, {'end': 29463.179, 'text': "There's options like blogs, videos, infographics, case studies, white papers, and ebooks.", 'start': 29455.094, 'duration': 8.085}, {'end': 29471.926, 'text': 'So why is content marketing so important? Firstly, it helps build awareness, trust, and loyalty in your brand.', 'start': 29464.32, 'duration': 7.606}, {'end': 29479.194, 'text': 'The more your brand provides accurate and well-researched content, the more people learn about and trust your brand.', 'start': 29472.85, 'duration': 6.344}, {'end': 29483.557, 'text': "The more the audience trusts in you, the more they're likely to buy from you.", 'start': 29479.975, 'duration': 3.582}, {'end': 29488.36, 'text': 'Creating the content is relatively inexpensive and can be done in-house.', 'start': 29484.057, 'duration': 4.303}, {'end': 29495.185, 'text': 'Content marketing will also enable your brand to increase traffic to your site and get more conversions.', 'start': 29489.081, 'duration': 6.104}, {'end': 29503.396, 'text': 'It also helps improve other marketing tactics like search engine optimization, social media, and public relations.', 'start': 29496.147, 'duration': 7.249}, {'end': 29507.621, 'text': "Now let's have a look at the content marketing process.", 'start': 29504.877, 'duration': 2.744}, {'end': 29513.686, 'text': 'The first step is to determine what goals you want to achieve with your marketing campaign.', 'start': 29508.703, 'duration': 4.983}, {'end': 29517.728, 'text': 'It could be increased conversions, website sign-ups, and so on.', 'start': 29514.266, 'duration': 3.462}, {'end': 29523.371, 'text': 'Then you set up buyer personas from among your audience that can buy your content.', 'start': 29518.448, 'duration': 4.923}, {'end': 29531.275, 'text': 'But what exactly are buyer personas? Now, these are research-based profiles that represent your target customer.', 'start': 29524.151, 'duration': 7.124}, {'end': 29535.718, 'text': "Buyer personas help you describe your brand's ideal audience.", 'start': 29531.716, 'duration': 4.002}, {'end': 29540.433, 'text': 'the decisions they make, the challenges they face, their interests, and so on.', 'start': 29536.55, 'duration': 3.883}, {'end': 29547.958, 'text': "Next, you'll have to set up content audits to determine the best type of content that works for you.", 'start': 29542.454, 'duration': 5.504}, {'end': 29555.203, 'text': 'You also need to set up a content management system like HubSpot, Squarespace, Wix, and WordPress.', 'start': 29548.798, 'duration': 6.405}, {'end': 29561.247, 'text': "They'll help you with increased collaboration, greater support, run A-B tests, and much more.", 'start': 29555.863, 'duration': 5.384}, {'end': 29568.215, 'text': "you'll need to brainstorm for new forms of content that your audience can enjoy.", 'start': 29564.073, 'duration': 4.142}, {'end': 29574.038, 'text': 'After that, you can zero in on a particular form of content that would work the best for you.', 'start': 29569.175, 'duration': 4.863}, {'end': 29578.06, 'text': 'And finally, you can publish and manage your content.', 'start': 29574.918, 'duration': 3.142}, {'end': 29580.821, 'text': "Now let's talk about content marketing tips.", 'start': 29578.56, 'duration': 2.261}, {'end': 29583.228, 'text': 'Number 1.', 'start': 29582.122, 'duration': 1.106}, {'end': 29590.174, 'text': 'Remarket your content Content marketing is one of the many ways you can spread your content to a wider audience.', 'start': 29583.228, 'duration': 6.946}, {'end': 29596.018, 'text': 'You can define the audience you want to market to and then tag visitors who come to your site.', 'start': 29590.734, 'duration': 5.284}, {'end': 29598.741, 'text': "And using Google's Display Network,", 'start': 29596.619, 'duration': 2.122}, {'end': 29607.528, 'text': 'you can strategically position your ads in front of people on Google or its partner websites who previously interacted with your website and advertised to them.', 'start': 29598.741, 'duration': 8.787}, {'end': 29612.492, 'text': 'Through this, you can build awareness and engagement with your audience.', 'start': 29608.949, 'duration': 3.543}, {'end': 29621.504, 'text': "Here's an example of a banner advertisement I would be shown if I was shopping for a MacBook Pro on Amazon and changed my mind at the last moment.", 'start': 29613.359, 'duration': 8.145}, {'end': 29627.567, 'text': 'This ad would maybe stay at the back of my head until eventually I go and finish that purchase.', 'start': 29622.324, 'duration': 5.243}, {'end': 29633.01, 'text': "Now let's go to number two, answering complex questions with your content.", 'start': 29628.988, 'duration': 4.022}, {'end': 29637.733, 'text': 'Targeting specific keywords is extremely helpful with your content.', 'start': 29633.851, 'duration': 3.882}, {'end': 29642.015, 'text': "This is why you need to focus on Google's featured snippet.", 'start': 29638.353, 'duration': 3.662}, {'end': 29649.72, 'text': "This position, also known as position zero, enhances and draws user attention on the search engine's result page.", 'start': 29642.516, 'duration': 7.204}, {'end': 29658.655, 'text': 'Through the featured snippet, you can drive a large amount of traffic to your website while cementing your position as an expert in your industry.', 'start': 29650.626, 'duration': 8.029}, {'end': 29661.338, 'text': 'You can have different forms of snippets.', 'start': 29659.356, 'duration': 1.982}, {'end': 29669.388, 'text': 'like definition boxes where a snippet of text gives researchers direct and concise definitions and descriptions.', 'start': 29661.986, 'duration': 7.402}, {'end': 29673.949, 'text': 'You could have tables where data is taken from the page and displayed in a table.', 'start': 29670.048, 'duration': 3.901}, {'end': 29678.33, 'text': 'You could have ordered lists where items are presented in specific order.', 'start': 29674.449, 'duration': 3.881}, {'end': 29680.851, 'text': 'And you can also have unordered lists.', 'start': 29678.87, 'duration': 1.981}, {'end': 29686.264, 'text': 'Next up, number 3, we have Create a personality for your brand.', 'start': 29681.883, 'duration': 4.381}, {'end': 29694.947, 'text': "If you're looking to grow a following for your content, try not to copy how already established and successful corporate blogs do things.", 'start': 29687.005, 'duration': 7.942}], 'summary': 'A-b testing, influencer partnerships, and content marketing tips for increased engagement and conversions.', 'duration': 422.401, 'max_score': 29272.546, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go29272546.jpg'}, {'end': 29449.686, 'src': 'embed', 'start': 29428.339, 'weight': 1, 'content': [{'end': 29439.102, 'text': "Content marketing is a form of marketing that involves the creation and sharing of online content to help generate audience interest in a brand's product or services.", 'start': 29428.339, 'duration': 10.763}, {'end': 29446.365, 'text': 'This means providing information that the audience considers valuable and relevant in a consistent manner,', 'start': 29439.663, 'duration': 6.702}, {'end': 29449.686, 'text': 'so that it drives some sort of profitable customer action.', 'start': 29446.365, 'duration': 3.321}], 'summary': "Content marketing generates audience interest in a brand's product or services by providing valuable and relevant information online.", 'duration': 21.347, 'max_score': 29428.339, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go29428339.jpg'}, {'end': 30294.109, 'src': 'embed', 'start': 30270.917, 'weight': 0, 'content': [{'end': 30278.122, 'text': "okay, so you're not going to write content for everyone, because the shoe doesn't necessarily fit for everyone.", 'start': 30270.917, 'duration': 7.205}, {'end': 30284.224, 'text': "okay, the shoe has to fit for specific foot, and in this case we're talking about an audience.", 'start': 30278.122, 'duration': 6.102}, {'end': 30293.089, 'text': 'we need to be able to segment our audience out, and you could certainly segment them out by age, by gender, by education level, by income,', 'start': 30284.224, 'duration': 8.865}, {'end': 30294.109, 'text': 'by interest.', 'start': 30293.089, 'duration': 1.02}], 'summary': 'Content should be tailored to specific audience segments based on demographics and interests.', 'duration': 23.192, 'max_score': 30270.917, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go30270917.jpg'}, {'end': 30401.919, 'src': 'embed', 'start': 30379.248, 'weight': 4, 'content': [{'end': 30387.472, 'text': "So you know if you're dealing with, you know highly sophisticated people who have master's degrees or even higher, or let's just say,", 'start': 30379.248, 'duration': 8.224}, {'end': 30389.333, 'text': 'even on LinkedIn you know that.', 'start': 30387.472, 'duration': 1.861}, {'end': 30401.919, 'text': "Majority of the people you're trying to target are C-level, meaning CEOs or CFOs or CMOs, chief marketing officers or chief executive officers.", 'start': 30389.853, 'duration': 12.066}], 'summary': 'Target highly educated c-level professionals on linkedin.', 'duration': 22.671, 'max_score': 30379.248, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go30379248.jpg'}], 'start': 28287.593, 'title': 'Maximizing marketing strategies', 'summary': 'Discusses social media marketing insights, maximizing social media marketing, marketing strategies for audience reach, effective content marketing tips, and improving conversion rates through competitor analysis and content formats to enhance brand awareness, increase website traffic, improve brand search engine rankings, and enhance brand conversion rates.', 'chapters': [{'end': 28683.304, 'start': 28287.593, 'title': 'Social media marketing insights', 'summary': 'Introduces the concept of social media marketing, highlighting its importance, popular platforms, advantages, and tips for successful implementation, emphasizing the benefits such as improved brand awareness, increased website traffic, enhanced brand search engine rankings, improved conversion rates, and cost-effectiveness.', 'duration': 395.711, 'highlights': ['Social media marketing provides great brand awareness by allowing interactions with people on social media, attracting a larger network of potential customers who might be interested in the products or services offered.', 'Marketing products or services on social media attracts customers to the website, expanding the customer base.', 'Posting high-quality content on social media can lead to the attention of industry influencers, resulting in backlinks that improve search engine rankings.', 'Improved brand visibility and interaction on social media can potentially drive users to the website, leading to improved conversion rates.', 'Social media marketing is cost-effective and offers flexible, relatively low-cost options compared to other forms of digital marketing.']}, {'end': 29131.866, 'start': 28684.485, 'title': 'Maximizing social media marketing', 'summary': 'Highlights the importance of understanding the audience, selecting the right social media platform, setting up a social media calendar, utilizing social media marketing tools, and leveraging visual storytelling to drive engagement and customer loyalty, with examples and recommendations for each aspect.', 'duration': 447.381, 'highlights': ['Understanding the audience is essential for delivering content that meets their needs and desires, through methods like surveys, forums, and feedback, with examples of different audience channels and their characteristics. importance of understanding the audience, methods for understanding the audience (surveys, forums, feedback), examples of different audience channels and their characteristics', 'Selecting the right social media platform is crucial, with a discussion on the purpose and effectiveness of major platforms like LinkedIn, Facebook, Instagram, and Pinterest, for different types of content and audience reach. importance of selecting the right social media platform, discussion on major platforms and their purposes, effectiveness for different types of content and audience reach', 'Setting up a social media calendar involves planning different types of posts, such as competitions, polls, videos, and live streams, with the benefits of increasing engagement, trust, and collaboration within the team. planning different types of posts in social media calendar, benefits of different types of posts (competitions, polls, videos, live streams), benefits of increasing engagement, trust, and collaboration within the team', 'Utilizing social media marketing tools like Buffer, Hootsuite, and Buzzsumo can help in creating high-quality content, attracting potential customers, and gaining insights on audience preferences, leading to effective planning and engagement strategies. utilizing social media marketing tools, benefits of using tools (creating high-quality content, attracting potential customers, gaining insights on audience preferences), effective planning and engagement strategies', 'Leveraging visual storytelling through images and videos can help in engaging the audience, humanizing the brand, and increasing the chance of content going viral, with examples and recommendations for effective visual storytelling. importance of visual storytelling, benefits of visual storytelling (engaging the audience, humanizing the brand, increasing the chance of content going viral), examples and recommendations for effective visual storytelling']}, {'end': 29661.338, 'start': 29134.662, 'title': 'Maximizing marketing strategies for audience reach', 'summary': 'Discusses various effective marketing strategies, including paid advertising, newsjacking, a-b testing, community and influencer partnerships, and content marketing, emphasizing the importance of accurate tracking and measuring of marketing efforts to ensure maximum return on investment.', 'duration': 526.676, 'highlights': ['Paid advertising offers improved targeting and cost effectiveness, with the ability to refine ad campaign performance using native analytics on social media platforms. Paid advertising provides improved targeting and cost effectiveness, allowing for refinement of ad campaign performance using native analytics on social media platforms, ensuring maximum return on investment.', 'Newsjacking leverages current events to promote brand awareness, shine a spotlight on products, improve engagement, and drive website traffic. Newsjacking leverages current events to promote brand awareness, shine a spotlight on products, and improve engagement and website traffic, thus enhancing overall brand visibility and reach.', 'A-B testing helps determine audience engagement with different content variants and demographics, aiding in optimizing social media posts for maximum engagement. A-B testing helps determine audience engagement with different content variants and demographics, aiding in optimizing social media posts for maximum engagement, thus improving overall marketing effectiveness.', 'Community and influencer partnerships help establish brand authority within the industry and promote products or services to a new audience, enhancing engagement and website traffic. Community and influencer partnerships help establish brand authority within the industry and promote products or services to a new audience, thus enhancing engagement and website traffic, leading to increased brand visibility and reach.', 'Content marketing aims to build awareness, trust, and loyalty in the brand, increase website traffic, and improve other marketing tactics like SEO, social media, and PR. Content marketing aims to build awareness, trust, and loyalty in the brand, increase website traffic, and improve other marketing tactics like SEO, social media, and PR, contributing to improved brand visibility and reach.']}, {'end': 30954.091, 'start': 29661.986, 'title': 'Effective content marketing tips', 'summary': 'Discusses 15 effective content marketing tips, including creating a brand personality, ensuring content matches brand voice, using data to back up arguments, and reaching out to people sharing similar content, aiming to improve content quality and engagement.', 'duration': 1292.105, 'highlights': ["Create a personality for your brand Audiences prefer content with a certain humanness; solo influencers tend to advertise their brand by being themselves, aiming to connect with the audience and incorporate influential blogs' strategies.", "Ensure that your content matches your brand's voice Constantly review editorial standards and tone for a cohesive and helpful audience experience, allowing variation based on content type and campaign goals.", 'Back up your arguments with data Using statistics and facts to make a point by including a link to the original source increases credibility and audience trust, aiding in brand growth as an industry expert.', 'Reach out to people sharing similar content Building an audience by getting influencers to share content within the niche, leveraging their trusting audience to enjoy the content and improve the content marketing strategy.', 'Create high quality content Creating high-quality content results in increased brand awareness, improved website ranking, quality engagement, and generating leads, involving brainstorming topics, originality, compelling headlines, and engaging structure.']}, {'end': 31506.827, 'start': 30954.091, 'title': 'Improving conversion rates through competitor analysis and content formats', 'summary': 'Discusses the importance of conducting competitor analysis, choosing suitable content formats, targeting the audience using emails, and utilizing native ads to improve conversion rates. key points include leveraging competitor analysis tools like google analytics and seo platforms, choosing various content formats such as blog posts, e-books, podcasts, videos, and infographics, targeting the audience through segmented emails, and utilizing native ads for brand connection.', 'duration': 552.736, 'highlights': ["Competitor analysis is crucial for improving conversion rates, and tools like Google Analytics and SEO platforms can provide valuable insights into competitors' top-performing content for specific topics.", 'Choosing suitable content formats, such as blog posts, e-books, podcasts, videos, and infographics, is essential to effectively convey the intended message to the audience.', 'Targeting the audience through segmented emails, including newsletters, seasonal emails, promotional emails, and automated messaging, helps in direct communication and lead conversion.', 'Utilizing native ads is an effective way to connect the audience with the brand, providing a smart approach to brand promotion and connection through platforms like buzzfeed.', 'Conducting competitor analysis and choosing suitable content formats are crucial steps in improving conversion rates, with the potential to enhance engagement and brand visibility.']}], 'duration': 3219.234, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go28287593.jpg', 'highlights': ['Paid advertising provides improved targeting and cost effectiveness, allowing for refinement of ad campaign performance using native analytics on social media platforms, ensuring maximum return on investment.', 'Newsjacking leverages current events to promote brand awareness, shine a spotlight on products, and improve engagement and website traffic, thus enhancing overall brand visibility and reach.', 'Content marketing aims to build awareness, trust, and loyalty in the brand, increase website traffic, and improve other marketing tactics like SEO, social media, and PR, contributing to improved brand visibility and reach.', 'Understanding the audience is essential for delivering content that meets their needs and desires, through methods like surveys, forums, and feedback, with examples of different audience channels and their characteristics.', 'Leveraging visual storytelling through images and videos can help in engaging the audience, humanizing the brand, and increasing the chance of content going viral, with examples and recommendations for effective visual storytelling.']}, {'end': 32873.737, 'segs': [{'end': 32009.87, 'src': 'embed', 'start': 31981.513, 'weight': 10, 'content': [{'end': 31984.595, 'text': "So all that's available in these SEO platforms.", 'start': 31981.513, 'duration': 3.082}, {'end': 31988.077, 'text': 'Okay, so you want to choose a suitable content format.', 'start': 31984.955, 'duration': 3.122}, {'end': 31995.401, 'text': 'We listed a few from ebooks to case studies to podcasts to infographics to blog posts to videos.', 'start': 31988.457, 'duration': 6.944}, {'end': 31999.304, 'text': "It's up to you what you think is best for your audience.", 'start': 31995.942, 'duration': 3.362}, {'end': 32002.485, 'text': 'Just keep in mind you need to be able to measure it.', 'start': 31999.684, 'duration': 2.801}, {'end': 32004.667, 'text': "And so that's the important thing.", 'start': 32002.826, 'duration': 1.841}, {'end': 32009.87, 'text': "If it doesn't work the first time out, then you might want to consider changing out the content format.", 'start': 32004.907, 'duration': 4.963}], 'summary': 'Seo platforms offer various content formats for audience engagement and measurement.', 'duration': 28.357, 'max_score': 31981.513, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go31981513.jpg'}, {'end': 32060.104, 'src': 'embed', 'start': 32022.778, 'weight': 1, 'content': [{'end': 32032.223, 'text': 'you know you could have the ability to share that blog post across social platforms and you can also have that blog post show up in search engine results.', 'start': 32022.778, 'duration': 9.445}, {'end': 32036.566, 'text': "so you can't do any of that without a good content management system.", 'start': 32032.223, 'duration': 4.343}, {'end': 32039.247, 'text': 'so you want to target your audience using emails?', 'start': 32036.566, 'duration': 2.681}, {'end': 32051.415, 'text': 'okay, so email is a good way to again further communicate with that particular segmented audience and again you could use it to send out promotional emails to loyal followers.', 'start': 32039.247, 'duration': 12.168}, {'end': 32060.104, 'text': 'Or you can use systematic emails to send an email, a thank you email, somebody purchases and then another follow up email.', 'start': 32052.28, 'duration': 7.824}], 'summary': 'Content management system enables social sharing and email targeting for audience engagement.', 'duration': 37.326, 'max_score': 32022.778, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go32022778.jpg'}, {'end': 32245.606, 'src': 'embed', 'start': 32173.579, 'weight': 0, 'content': [{'end': 32182.532, 'text': "you're doing some qa, you're testing, you're sharing with friends in an alpha version and then, finally, your website is all set up.", 'start': 32173.579, 'duration': 8.953}, {'end': 32189.442, 'text': "congratulations. well, when you hit enter and your website is finally published, what's going to happen?", 'start': 32182.532, 'duration': 6.91}, {'end': 32197.729, 'text': "well, few days later you're checking your website and you're looking at analytics and you notice your traffic's very low.", 'start': 32189.442, 'duration': 8.287}, {'end': 32205.115, 'text': "okay, well, you're scratching your head because you've done all this work with your website but you're not getting any traffic.", 'start': 32197.729, 'duration': 7.386}, {'end': 32212.841, 'text': 'so the reason is you spent all your time developing, designing the website to make it look good,', 'start': 32205.115, 'duration': 7.726}, {'end': 32219.531, 'text': "but you didn't do anything or any planning or any strategy around bringing users to your website.", 'start': 32212.841, 'duration': 6.69}, {'end': 32221.235, 'text': 'So the two go hand in hand.', 'start': 32219.752, 'duration': 1.483}, {'end': 32227.065, 'text': "You just can't build a website without thinking about how to drive users to the website.", 'start': 32221.255, 'duration': 5.81}, {'end': 32233.482, 'text': 'And so before I tell you how to bring traffic to your website, let me tell you why this is so important.', 'start': 32227.6, 'duration': 5.882}, {'end': 32240.664, 'text': 'Why do we want to bring users to our website? I mean, it has to be on equal ground as web development and design.', 'start': 32233.882, 'duration': 6.782}, {'end': 32245.606, 'text': 'Is somebody who goes to your site and then does something when they get to your site.', 'start': 32241.184, 'duration': 4.422}], 'summary': 'Developing a website without a user traffic strategy results in low site visits.', 'duration': 72.027, 'max_score': 32173.579, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go32173579.jpg'}, {'end': 32378.848, 'src': 'embed', 'start': 32330.559, 'weight': 4, 'content': [{'end': 32338.141, 'text': 'So paying to advertise your products, services with ads is one of the easiest ways to drive traffic to your website.', 'start': 32330.559, 'duration': 7.582}, {'end': 32344.142, 'text': 'So some of the options available are search ads, social media ads, or display ads.', 'start': 32338.321, 'duration': 5.821}, {'end': 32349.045, 'text': 'so search ads are ads that are displayed in the search engine results.', 'start': 32344.662, 'duration': 4.383}, {'end': 32355.67, 'text': 'so when a user types in a keyword query, you want your ad to show up based on that keyword query.', 'start': 32349.045, 'duration': 6.625}, {'end': 32358.953, 'text': 'okay, so an example is digital marketing course.', 'start': 32355.67, 'duration': 3.283}, {'end': 32364.537, 'text': 'somebody types in digital marketing course and simply learn is the first ad that shows up.', 'start': 32358.953, 'duration': 5.584}, {'end': 32365.077, 'text': 'how do we know?', 'start': 32364.537, 'duration': 0.54}, {'end': 32369.481, 'text': "it's an ad because you can see the word add next to the domain.", 'start': 32365.077, 'duration': 4.404}, {'end': 32374.365, 'text': 'so when somebody clicks on that link, simply learn is going to pay google.', 'start': 32369.481, 'duration': 4.884}, {'end': 32377.027, 'text': "so that's how search advertising works.", 'start': 32374.365, 'duration': 2.662}, {'end': 32378.848, 'text': 'okay, the next is social.', 'start': 32377.027, 'duration': 1.821}], 'summary': 'Advertising options include search, social media, and display ads. search ads target keyword queries to drive traffic.', 'duration': 48.289, 'max_score': 32330.559, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go32330559.jpg'}], 'start': 31506.827, 'title': 'Maximizing content performance and marketing success', 'summary': 'Emphasizes aligning native ads with relevant content, stating online audiences are 25% more likely to engage with native ads than banners. it highlights the importance of measuring content effectiveness, creating diverse content, leveraging platforms for promotion, and using analytics to optimize strategy and engagement.', 'chapters': [{'end': 31678.46, 'start': 31506.827, 'title': 'Maximizing content performance', 'summary': 'Highlights the importance of aligning native ads with relevant content, emphasizing that online audiences are 25% more likely to engage with native ads than banners, and advises on measuring the right metrics to understand content engagement.', 'duration': 171.633, 'highlights': ['Online audiences are 25% more likely to look at a native ad than at a banner. This quantifiable data emphasizes the effectiveness of native ads compared to banners in engaging online audiences.', "Aligning content with relevant topics and associating native ads with related content is crucial for engagement. The importance of aligning content with the relevant topics is highlighted, emphasizing the need for native ads to be associated with content related to the ad's subject to increase engagement.", 'Measuring the right metrics is essential to understand content engagement and performance. The chapter emphasizes the importance of measuring the right metrics to understand content engagement and performance, highlighting the significance of associating content with key performance indicators (KPIs).']}, {'end': 32155.586, 'start': 31678.46, 'title': 'Maximizing content marketing success', 'summary': 'Emphasizes the importance of measuring content effectiveness, creating engaging and diverse content, leveraging various platforms for promotion, and utilizing analytics to optimize content strategy and audience engagement.', 'duration': 477.126, 'highlights': ['Create an editorial calendar to track content over time, and measure the performance of the content to determine its worth. Suggests creating an editorial calendar to track content and measuring its performance to assess its value, allowing for informed decisions on content repetition or curation.', 'Utilize various platforms like SlideShare and social media to share and repurpose content, and consider guest posting on influential blogger websites. Encourages the use of platforms like SlideShare and social media to share and repurpose content, as well as guest posting on influential blogger websites to expand reach and engagement.', 'Employ SEO strategies, including keyword optimization, metadata customization, and creating detailed summaries and titles, to enhance content visibility in search results. Emphasizes the use of SEO strategies such as keyword optimization, metadata customization, and creating detailed summaries and titles to improve content visibility in search results, potentially increasing organic traffic.', 'Utilize email marketing to communicate with segmented audiences, repurpose content in emails, and leverage native ads to maximize engagement. Highlights the potential of email marketing to engage segmented audiences and repurpose content, as well as the effectiveness of native ads in maximizing engagement by aligning with the current content being consumed.', 'Measure content performance using analytics tools, align KPIs with content types, and utilize analytics from various platforms to evaluate engagement and adjust content strategy. Stresses the importance of measuring content performance using analytics tools, aligning KPIs with specific content types, and leveraging analytics from various platforms to evaluate audience engagement and optimize content strategy.']}, {'end': 32570.293, 'start': 32155.806, 'title': 'Driving traffic to your website', 'summary': 'Discusses the importance of driving traffic to your website, emphasizing the need to convert visitors into engagement and revenue through various means such as paid advertising and leveraging different social media platforms.', 'duration': 414.487, 'highlights': ['Paid Advertising: Search, Social Media, and Display Paid advertising through search, social media, and display is highlighted as one of the easiest ways to drive traffic to a website, with options such as search ads, social media ads, and display ads.', 'Leveraging Different Social Media Platforms Different social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and Twitter are discussed as effective channels for promoting content and products, catering to specific industries and targeting specific audiences.', 'Importance of Converting Traffic into Engagement and Revenue The importance of converting website traffic into engagement and revenue is emphasized, highlighting the potential to generate sales, increase brand awareness, and earn revenue through sponsored posts and advertisements.', 'Role of Each Page in Conversion The concept of turning page views into conversions is explained, emphasizing the role of different website pages in converting visitors into engagement or sales, contributing to revenue generation.', 'Strategies for Social Media Marketing Various strategies for social media marketing are mentioned, emphasizing the alignment of content with appropriate social media platforms based on industry and target audience, such as Facebook, Instagram, LinkedIn, YouTube, and Twitter.']}, {'end': 32873.737, 'start': 32570.974, 'title': 'Ways to drive website traffic', 'summary': 'Discusses various methods to drive traffic to a website, including guest blogging, industry leader interviews, and ensuring website responsiveness for different devices, with an emphasis on the benefits and impact of each method on brand awareness and traffic generation.', 'duration': 302.763, 'highlights': ['Guest blogging can improve brand awareness and generate backlinks, potentially increasing traffic and improving search engine ranking. Guest blogging can improve brand awareness and generate backlinks, potentially increasing traffic and improving search engine ranking.', 'Interviewing industry thought leaders can enhance credibility, increase reach, and drive traffic through content sharing on multiple platforms. Interviewing industry thought leaders can enhance credibility, increase reach, and drive traffic through content sharing on multiple platforms.', 'Ensuring website responsiveness for different devices is crucial as it impacts user experience and influences visitor retention and conversion rates. Ensuring website responsiveness for different devices is crucial as it impacts user experience and influences visitor retention and conversion rates.']}], 'duration': 1366.91, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go31506827.jpg', 'highlights': ['Online audiences are 25% more likely to look at a native ad than at a banner.', 'Aligning content with relevant topics and associating native ads with related content is crucial for engagement.', 'Measuring the right metrics is essential to understand content engagement and performance.', 'Create an editorial calendar to track content over time, and measure the performance of the content to determine its worth.', 'Utilize various platforms like SlideShare and social media to share and repurpose content, and consider guest posting on influential blogger websites.', 'Employ SEO strategies, including keyword optimization, metadata customization, and creating detailed summaries and titles, to enhance content visibility in search results.', 'Utilize email marketing to communicate with segmented audiences, repurpose content in emails, and leverage native ads to maximize engagement.', 'Measure content performance using analytics tools, align KPIs with content types, and utilize analytics from various platforms to evaluate engagement and adjust content strategy.', 'Paid advertising through search, social media, and display is highlighted as one of the easiest ways to drive traffic to a website.', 'Different social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and Twitter are discussed as effective channels for promoting content and products.', 'The importance of converting website traffic into engagement and revenue is emphasized.', 'The concept of turning page views into conversions is explained, emphasizing the role of different website pages in converting visitors into engagement or sales.', 'Various strategies for social media marketing are mentioned, emphasizing the alignment of content with appropriate social media platforms based on industry and target audience.', 'Guest blogging can improve brand awareness and generate backlinks, potentially increasing traffic and improving search engine ranking.', 'Interviewing industry thought leaders can enhance credibility, increase reach, and drive traffic through content sharing on multiple platforms.', 'Ensuring website responsiveness for different devices is crucial as it impacts user experience and influences visitor retention and conversion rates.']}, {'end': 35261.817, 'segs': [{'end': 33566.631, 'src': 'embed', 'start': 33535.16, 'weight': 3, 'content': [{'end': 33538.082, 'text': 'And then it helps spread link juice across websites.', 'start': 33535.16, 'duration': 2.922}, {'end': 33542.485, 'text': 'And what we mean by link juice again, Just like back linking, it builds relevancy.', 'start': 33538.122, 'duration': 4.363}, {'end': 33546.93, 'text': 'So just keep all these inherent benefits in mind to internal linking.', 'start': 33542.746, 'duration': 4.184}, {'end': 33552.957, 'text': 'The end result is keeping the flow of traffic on your site and all these other benefits will fall into place.', 'start': 33547.15, 'duration': 5.807}, {'end': 33560.385, 'text': 'Okay, so another way in which you can really hone in on traffic to your website is long tail keywords.', 'start': 33552.977, 'duration': 7.408}, {'end': 33566.631, 'text': 'and long-tail keywords to me are more than just one or two keyword phrases.', 'start': 33560.965, 'duration': 5.666}], 'summary': 'Internal linking helps spread link juice, building relevancy and keeping traffic flow on site.', 'duration': 31.471, 'max_score': 33535.16, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go33535160.jpg'}, {'end': 33711.309, 'src': 'embed', 'start': 33665.919, 'weight': 2, 'content': [{'end': 33670.421, 'text': 'so you have a really good chance of converting somebody using long tail keywords.', 'start': 33665.919, 'duration': 4.502}, {'end': 33675.103, 'text': "so my point here is if you're looking for keywords to use, focus on longer tail.", 'start': 33670.421, 'duration': 4.682}, {'end': 33677.965, 'text': "don't focus on one or two keyword phrases.", 'start': 33675.103, 'duration': 2.862}, {'end': 33680.726, 'text': 'what it also does is brings targeted traffic.', 'start': 33677.965, 'duration': 2.761}, {'end': 33686.529, 'text': "so even if somebody doesn't convert, hey, they could be back, because it's exactly what they're looking for.", 'start': 33680.726, 'duration': 5.803}, {'end': 33692.335, 'text': "and if you're focusing on longer tail keywords, like i just mentioned, stay away from the shorter ones.", 'start': 33687.209, 'duration': 5.126}, {'end': 33695.998, 'text': "it's just easier to optimize your page for seo.", 'start': 33692.335, 'duration': 3.663}, {'end': 33700.423, 'text': 'so remember, seo is a two-pronged approach on page and off page.', 'start': 33695.998, 'duration': 4.425}, {'end': 33703.586, 'text': 'we talked about off page with internal linking and backlinks.', 'start': 33700.423, 'duration': 3.163}, {'end': 33711.309, 'text': 'On page is all about making sure those keywords you choose are integrated in with the page you want to be found for.', 'start': 33703.966, 'duration': 7.343}], 'summary': 'Focus on longer tail keywords for better conversion and targeted traffic, and avoid shorter ones for easier seo optimization.', 'duration': 45.39, 'max_score': 33665.919, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go33665919.jpg'}, {'end': 33765.564, 'src': 'embed', 'start': 33734.837, 'weight': 11, 'content': [{'end': 33738.218, 'text': 'Why? Because it provides an effective way to convert leads into sales.', 'start': 33734.837, 'duration': 3.381}, {'end': 33743.224, 'text': 'why? because you can send personalized emails to a target audience.', 'start': 33738.718, 'duration': 4.506}, {'end': 33748.43, 'text': 'so when you send an email to somebody on a regular basis, you know who that person is.', 'start': 33743.224, 'duration': 5.206}, {'end': 33749.331, 'text': 'so what are you doing?', 'start': 33748.43, 'duration': 0.901}, {'end': 33750.272, 'text': 'in the email?', 'start': 33749.331, 'duration': 0.941}, {'end': 33753.136, 'text': "you're writing a specific message to that person.", 'start': 33750.272, 'duration': 2.864}, {'end': 33758.881, 'text': "well, email marketing is the same thing, except you're just sending an email to a larger group of people.", 'start': 33753.136, 'duration': 5.745}, {'end': 33765.564, 'text': "And when you send an email to a larger group of people, you're still going to personalize the message right?", 'start': 33759.521, 'duration': 6.043}], 'summary': 'Email marketing converts leads into sales by sending personalized emails to a target audience.', 'duration': 30.727, 'max_score': 33734.837, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go33734837.jpg'}, {'end': 33969.968, 'src': 'embed', 'start': 33946.077, 'weight': 7, 'content': [{'end': 33954.74, 'text': "You're going to put content in that email that's going to show off your credibility, meaning you could put some testimonials in the email.", 'start': 33946.077, 'duration': 8.663}, {'end': 33956.461, 'text': 'You could put some good affiliations.', 'start': 33954.76, 'duration': 1.701}, {'end': 33960.102, 'text': 'You can put a good article to an industry article you just wrote.', 'start': 33956.501, 'duration': 3.601}, {'end': 33964.564, 'text': 'So email is going to inherently continue to build brand awareness for you.', 'start': 33960.342, 'duration': 4.222}, {'end': 33967.246, 'text': "And it's an easy way to track ROI.", 'start': 33964.984, 'duration': 2.262}, {'end': 33969.968, 'text': "So if you're e-commerce, it's pretty clear.", 'start': 33967.566, 'duration': 2.402}], 'summary': 'Email content should showcase credibility with testimonials, affiliations, and industry articles, building brand awareness and providing a trackable roi, especially for e-commerce.', 'duration': 23.891, 'max_score': 33946.077, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go33946077.jpg'}, {'end': 34020.515, 'src': 'embed', 'start': 33989.843, 'weight': 8, 'content': [{'end': 33996.086, 'text': "If you use Google Analytics, you're going to be able to track when you send the email, who clicks on it, and who converts.", 'start': 33989.843, 'duration': 6.243}, {'end': 33999.968, 'text': 'So you want to be able to measure an ROI for these emails, and you can.', 'start': 33996.166, 'duration': 3.802}, {'end': 34001.968, 'text': "And that's the beauty of email marketing.", 'start': 34000.248, 'duration': 1.72}, {'end': 34005.309, 'text': "Okay, let's move away from email marketing to webinars.", 'start': 34001.988, 'duration': 3.321}, {'end': 34010.151, 'text': 'So webinars, great method for effective social media promotion.', 'start': 34005.369, 'duration': 4.782}, {'end': 34012.972, 'text': "It's a great way to bring traffic to your website.", 'start': 34010.531, 'duration': 2.441}, {'end': 34020.515, 'text': 'So why do we recommend webinars? Well, because it provides direct contact within your target group.', 'start': 34013.252, 'duration': 7.263}], 'summary': 'Google analytics tracks email clicks and conversions, webinars drive website traffic and provide direct contact within target group.', 'duration': 30.672, 'max_score': 33989.843, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go33989843.jpg'}, {'end': 34424.365, 'src': 'embed', 'start': 34385.573, 'weight': 1, 'content': [{'end': 34389.436, 'text': "but even if it doesn't lead to traffic, it helps build brand awareness.", 'start': 34385.573, 'duration': 3.863}, {'end': 34396.421, 'text': "so if you have content just like videos, leverage it, put the content out there, okay, and when you put content out there it's only going to,", 'start': 34389.436, 'duration': 6.985}, {'end': 34399.898, 'text': "especially if it's good content, it's gonna put you in a good light.", 'start': 34396.897, 'duration': 3.001}, {'end': 34409.661, 'text': "So don't be afraid to share your content on the likes of Reddit or Medium or Core or some of these other content aggregator websites,", 'start': 34400.178, 'duration': 9.483}, {'end': 34411.621, 'text': 'because good things are only gonna happen.', 'start': 34409.661, 'duration': 1.96}, {'end': 34421.524, 'text': 'And again, referral traffic, SEO, brand awareness, conversions, So all these are inherent benefits of just sharing your content.', 'start': 34412.021, 'duration': 9.503}, {'end': 34424.365, 'text': 'Okay And then finally, we want to learn from analytics.', 'start': 34421.644, 'duration': 2.721}], 'summary': 'Sharing good content on platforms like reddit, medium can lead to benefits like referral traffic, seo, brand awareness, and conversions.', 'duration': 38.792, 'max_score': 34385.573, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go34385573.jpg'}, {'end': 34472.701, 'src': 'embed', 'start': 34445.574, 'weight': 10, 'content': [{'end': 34448.898, 'text': "They're going to track traffic coming to your website.", 'start': 34445.574, 'duration': 3.324}, {'end': 34453.423, 'text': "And not only are they going to track traffic, but they're going to tell you how that traffic engaged.", 'start': 34449.138, 'duration': 4.285}, {'end': 34459.369, 'text': 'And so the benefits of Google Analytics is, hey, you can figure out where users are coming from.', 'start': 34454.043, 'duration': 5.326}, {'end': 34462.592, 'text': 'Are they coming from that email campaign that I sent out to 1,000 people?', 'start': 34459.429, 'duration': 3.163}, {'end': 34466.756, 'text': 'Are they coming from YouTube, based on that video I posted?', 'start': 34463.573, 'duration': 3.183}, {'end': 34470.659, 'text': 'Or are they coming from Reddit, based on the content I just posted there?', 'start': 34466.776, 'duration': 3.883}, {'end': 34472.701, 'text': 'Or are they coming from organic search?', 'start': 34470.679, 'duration': 2.022}], 'summary': 'Google analytics tracks website traffic sources and user engagement to measure campaign effectiveness.', 'duration': 27.127, 'max_score': 34445.574, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go34445574.jpg'}, {'end': 34798.51, 'src': 'embed', 'start': 34774.053, 'weight': 12, 'content': [{'end': 34780.018, 'text': "OK, so let's talk about each one of these parts of the funnel or customer lifecycle, if you will.", 'start': 34774.053, 'duration': 5.965}, {'end': 34782.179, 'text': "So let's start with awareness at the very top.", 'start': 34780.158, 'duration': 2.021}, {'end': 34790.606, 'text': 'So email marketing allows customers to recognize their problems, after which you can educate them on how your brand can solve them.', 'start': 34782.56, 'duration': 8.046}, {'end': 34798.51, 'text': "just like any other marketing channel, somebody's looking for something, a need of something, we can come to the rescue.", 'start': 34791.246, 'duration': 7.264}], 'summary': 'Email marketing educates customers on problem-solving, aiding in brand awareness.', 'duration': 24.457, 'max_score': 34774.053, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go34774053.jpg'}, {'end': 35045.321, 'src': 'embed', 'start': 35015.163, 'weight': 0, 'content': [{'end': 35017.965, 'text': 'and then what we want to do is advocacy.', 'start': 35015.163, 'duration': 2.802}, {'end': 35024.39, 'text': 'last step in that customer lifestyle, we want to convert that active customer into brand advocates.', 'start': 35017.965, 'duration': 6.425}, {'end': 35027.973, 'text': 'okay, we want that customer to talk about our brand for us.', 'start': 35024.39, 'duration': 3.583}, {'end': 35030.755, 'text': 'we want them to promote it and talk about it with your friends.', 'start': 35027.973, 'duration': 2.782}, {'end': 35035.457, 'text': 'So, for example, we want to send an email to those customers to promote our products.', 'start': 35031.095, 'duration': 4.362}, {'end': 35045.321, 'text': 'So, for example, we could say, hey, the sales of our products for this particular day or for this month is going to go to our favorite nonprofit.', 'start': 35036.097, 'duration': 9.224}], 'summary': 'Convert active customers into brand advocates by promoting products through emails and supporting nonprofits.', 'duration': 30.158, 'max_score': 35015.163, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go35015163.jpg'}, {'end': 35150.362, 'src': 'embed', 'start': 35123.811, 'weight': 6, 'content': [{'end': 35132.158, 'text': "It's time saving, real time marketing, less intrusive, builds credibility, increases visibility and brand awareness.", 'start': 35123.811, 'duration': 8.347}, {'end': 35133.9, 'text': "And it's an easy way to track ROI.", 'start': 35132.438, 'duration': 1.462}, {'end': 35137.403, 'text': 'These are all the benefits for email marketing.', 'start': 35134.46, 'duration': 2.943}, {'end': 35139.445, 'text': "We're going to go talk about some of these now.", 'start': 35137.423, 'duration': 2.022}, {'end': 35143.609, 'text': 'So, basically, when we talk about cost effective,', 'start': 35139.826, 'duration': 3.783}, {'end': 35150.362, 'text': 'you know some email marketing platforms charge based on the number of users who you send the email to.', 'start': 35143.609, 'duration': 6.753}], 'summary': 'Email marketing saves time, builds credibility, and tracks roi, increasing brand visibility and awareness.', 'duration': 26.551, 'max_score': 35123.811, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go35123811.jpg'}], 'start': 32873.737, 'title': 'Maximizing seo and marketing strategies', 'summary': 'Emphasizes optimizing brand community and seo strategy, backlinks and internal links, long-tail keywords and email marketing, and maximizing traffic with email marketing, webinars, and video content. it highlights the potential roi, engagement metrics, and benefits of these strategies in driving qualified traffic, improving organic ranking, and increasing brand awareness.', 'chapters': [{'end': 33242.686, 'start': 32873.737, 'title': 'Optimizing brand community and seo strategy', 'summary': 'Emphasizes the importance of building a brand community for brand evangelism and loyalty, leveraging user-generated content, and engaging in relevant conversations on various platforms, while also highlighting the significance of implementing an seo strategy to drive more organic search traffic, improve user experience, and target quality traffic.', 'duration': 368.949, 'highlights': ['Building a brand community for brand evangelism and loyalty Advantages of having a brand community are promoting brand evangelism and loyalty, serving as a source of feedback, loyalty, and ideas.', 'Leveraging user-generated content for future marketing strategies Using user-generated content from the community for future marketing strategies, advertising, and PR opportunities.', 'Being active in the comment section and engaging in relevant conversations on other platforms Engaging in relevant and thought-provoking conversations on various platforms like Reddit, Quora, and other industry-related sites to establish leadership and brand equity.', 'Implementing an SEO strategy to drive organic search traffic and improve user experience Implementing an SEO strategy to improve searchability, visibility, trust, credibility, and user experience, leading to increased engagement and targeting quality traffic.']}, {'end': 33552.957, 'start': 33243.067, 'title': 'Seo: backlinks and internal links', 'summary': 'Highlights the importance of backlinking for driving qualified traffic, improving organic ranking, and increasing referral traffic, as well as the benefits of internal linking in reducing bounce rates, driving traffic to older posts, and improving page rank.', 'duration': 309.89, 'highlights': ['Backlinking is crucial for driving qualified traffic to your website, improving organic ranking, and increasing referral traffic from other sites. Backlinks from relevant websites can drive qualified traffic to the site and improve organic ranking, as well as increase referral traffic.', 'Internal linking is important for reducing bounce rates, driving traffic to older posts, improving page rank, and spreading link juice across websites. Internal linking helps in reducing bounce rates, driving traffic to older posts, improving page rank, and spreading link juice across websites.', 'Backlinks and internal links both play a crucial role in improving the indexing of your website. Both backlinks and internal links contribute to improving the indexing of the website by driving traffic and spreading link juice.']}, {'end': 33989.403, 'start': 33552.977, 'title': 'Long tail keywords and email marketing', 'summary': 'Discusses the importance of using long-tail keywords for better website traffic, emphasizing the advantages of less competition and higher chances of conversion, while also highlighting the effectiveness of email marketing in terms of cost, time-saving, real-time marketing, and brand building.', 'duration': 436.426, 'highlights': ["Long-tail keywords offer less competition and higher chances of conversion, making them crucial for narrowing down the search and optimizing page content. The chapter emphasizes that long-tail keywords, with phrases like 'red Nike running shoes 2019,' are more effective than broad keywords like 'red shoes.'", 'Email marketing is cost-effective, time-saving, and provides real-time marketing, making it a valuable method for reaching a target audience. The chapter highlights that email marketing tends to be cheaper than pay-per-click and offers real-time tracking of ROI, contributing to brand building and credibility.', 'Email marketing helps build credibility, increase visibility, and brand awareness, providing a platform to showcase testimonials, affiliations, and industry articles, while also serving as an easy way to track ROI for e-commerce businesses. The chapter notes that email marketing, when done correctly, is less intrusive and helps in building brand awareness.']}, {'end': 34577.871, 'start': 33989.843, 'title': 'Maximizing traffic with email marketing, webinars, and video content', 'summary': 'Discusses the effectiveness of email marketing, webinars, and video content in driving traffic to the website, emphasizing the potential roi and engagement metrics. it also highlights the importance of leveraging content aggregators and learning from analytics, particularly focusing on google analytics for tracking and segmenting traffic.', 'duration': 588.028, 'highlights': ['The chapter discusses the effectiveness of email marketing, webinars, and video content in driving traffic to the website, emphasizing the potential ROI and engagement metrics. Emphasizes the potential ROI and engagement metrics for email marketing, webinars, and video content.', 'Leveraging content aggregators like Reddit, Medium, or Quora can lead to increased traffic and brand awareness, especially with high-quality and unique content. Content aggregators can lead to increased traffic and brand awareness with high-quality and unique content.', 'Learning from Google Analytics provides insights into segmenting traffic, tracking engagement, and understanding the sources of website traffic, offering opportunities for fine-tuning the website for improved user experience. Google Analytics provides insights into segmenting traffic, tracking engagement, understanding traffic sources, and fine-tuning the website for improved user experience.']}, {'end': 35261.817, 'start': 34578.391, 'title': 'Email marketing tutorial & benefits', 'summary': 'Discusses the efficiency of email marketing in converting leads into sales, covering the customer lifecycle and its benefits, emphasizing its cost-effectiveness, time-saving nature, and potential for increasing brand awareness and credibility.', 'duration': 683.426, 'highlights': ['Email marketing efficiently converts leads into sales by sending personalized emails to a specific audience and remarketing pre-qualified leads. Email marketing allows for personalized communication with a targeted audience, leading to a higher chance of converting leads into sales. It also enables the remarketing of pre-qualified leads, increasing the potential for sales.', 'Detailed coverage of the customer lifecycle stages, including awareness, consideration, purchase, retention, and advocacy, with examples of relevant email strategies at each stage. The chapter provides a comprehensive overview of the customer lifecycle, detailing how email marketing can be effectively utilized at each stage, along with examples of specific email strategies to engage and convert customers.', 'Benefits of email marketing, such as cost-effectiveness, time-saving nature, real-time marketing, less intrusiveness, credibility building, increased visibility, and easy ROI tracking. The benefits of email marketing are extensively covered, highlighting its cost-effective and time-saving nature, real-time marketing capabilities, less intrusive customization, credibility-building through exclusive offers, increased visibility, and easy tracking of return on investment.']}], 'duration': 2388.08, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go32873737.jpg', 'highlights': ['Emphasizes optimizing brand community for brand evangelism and loyalty, feedback, and ideas.', 'Leveraging user-generated content for future marketing strategies and PR opportunities.', 'Implementing an SEO strategy to drive organic search traffic and improve user experience.', 'Backlinking is crucial for driving qualified traffic, improving organic ranking, and increasing referral traffic.', 'Internal linking is important for reducing bounce rates, driving traffic to older posts, and spreading link juice.', 'Long-tail keywords offer less competition and higher chances of conversion, crucial for narrowing down the search and optimizing page content.', 'Email marketing is cost-effective, time-saving, and provides real-time marketing, making it a valuable method for reaching a target audience.', 'Email marketing helps build credibility, increase visibility, and brand awareness, providing a platform to showcase testimonials, affiliations, and industry articles.', 'The chapter discusses the effectiveness of email marketing, webinars, and video content in driving traffic to the website, emphasizing the potential ROI and engagement metrics.', 'Leveraging content aggregators like Reddit, Medium, or Quora can lead to increased traffic and brand awareness, especially with high-quality and unique content.', 'Learning from Google Analytics provides insights into segmenting traffic, tracking engagement, and understanding the sources of website traffic, offering opportunities for fine-tuning the website for improved user experience.', 'Email marketing efficiently converts leads into sales by sending personalized emails to a specific audience and remarketing pre-qualified leads.', 'Detailed coverage of the customer lifecycle stages, including awareness, consideration, purchase, retention, and advocacy, with examples of relevant email strategies at each stage.', 'Benefits of email marketing, such as cost-effectiveness, time-saving nature, real-time marketing, less intrusiveness, credibility building, increased visibility, and easy ROI tracking.']}, {'end': 37035.592, 'segs': [{'end': 35313.228, 'src': 'embed', 'start': 35288.573, 'weight': 0, 'content': [{'end': 35294.537, 'text': 'so affiliate marketing is a form of digital marketing that involves a merchant.', 'start': 35288.573, 'duration': 5.964}, {'end': 35298.919, 'text': 'it involves a merchant paying commissions to a website or other entities.', 'start': 35294.537, 'duration': 4.382}, {'end': 35307.164, 'text': "so if i'm selling a product, basically somebody else sells that product for me, i'm going to pay that person a commission for selling my product.", 'start': 35298.919, 'duration': 8.245}, {'end': 35308.105, 'text': "it's that simple.", 'start': 35307.164, 'duration': 0.941}, {'end': 35310.366, 'text': "that's what affiliate marketing is okay.", 'start': 35308.105, 'duration': 2.261}, {'end': 35312.487, 'text': 'so basically, what these merchants are doing?', 'start': 35310.366, 'duration': 2.121}, {'end': 35313.228, 'text': 'or other entities?', 'start': 35312.487, 'duration': 0.741}], 'summary': 'Affiliate marketing involves merchants paying commissions to others for selling their products, simplifying sales processes.', 'duration': 24.655, 'max_score': 35288.573, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go35288573.jpg'}, {'end': 35484.653, 'src': 'embed', 'start': 35459.914, 'weight': 1, 'content': [{'end': 35466.28, 'text': 'We need somebody to bring the two together that merchant, who has this brilliant idea, and the affiliate,', 'start': 35459.914, 'duration': 6.366}, {'end': 35474.727, 'text': 'who has potential customers that could potentially drive registrations, sales signups et cetera to the merchant.', 'start': 35466.28, 'duration': 8.447}, {'end': 35478.05, 'text': 'So the affiliate network is the one who brings the two together.', 'start': 35474.767, 'duration': 3.283}, {'end': 35484.653, 'text': 'So the affiliate network in effect acts as the middleman, the person in between the merchants and affiliates,', 'start': 35478.07, 'duration': 6.583}], 'summary': 'Affiliate network connects merchants and affiliates for driving registrations and sales.', 'duration': 24.739, 'max_score': 35459.914, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go35459914.jpg'}, {'end': 36012.353, 'src': 'embed', 'start': 35984.792, 'weight': 2, 'content': [{'end': 35993.279, 'text': 'you could do by geography or you could do by publisher status, meaning my best performing publishers go into a group.', 'start': 35984.792, 'duration': 8.487}, {'end': 35997.482, 'text': "if they're in a group, then they get aligned with a certain program term.", 'start': 35993.279, 'duration': 4.203}, {'end': 36003.807, 'text': "so you could group your publishers any way you want by status, meaning they're selling more.", 'start': 35997.922, 'duration': 5.885}, {'end': 36005.908, 'text': 'these are our best performing publishers.', 'start': 36003.807, 'duration': 2.101}, {'end': 36012.353, 'text': 'or by region, or you know, by promotion i mean how you group your publishers is totally up to you.', 'start': 36005.908, 'duration': 6.445}], 'summary': 'Group publishers by performance or region to align with program terms.', 'duration': 27.561, 'max_score': 35984.792, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go35984792.jpg'}, {'end': 36630.082, 'src': 'embed', 'start': 36604.062, 'weight': 3, 'content': [{'end': 36609.146, 'text': "and it's of the feed or pick and choose different products to use and sell.", 'start': 36604.062, 'duration': 5.084}, {'end': 36611.628, 'text': "so let's jump over to reports.", 'start': 36609.146, 'duration': 2.482}, {'end': 36620.215, 'text': 'in cj you have reports, so this is really the bulk of where you want to be spending your time, because you want to be able to, you know,', 'start': 36611.628, 'duration': 8.587}, {'end': 36625.819, 'text': 'not only recruit those publishers, but after you recruit them, you want to be able to see the performance.', 'start': 36620.215, 'duration': 5.604}, {'end': 36627.56, 'text': 'how are things moving?', 'start': 36625.819, 'duration': 1.741}, {'end': 36630.082, 'text': 'are our publishers moving product?', 'start': 36627.56, 'duration': 2.522}], 'summary': "Cj's reports section is crucial for recruiting and monitoring publishers' performance and product movement.", 'duration': 26.02, 'max_score': 36604.062, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go36604062.jpg'}, {'end': 37035.592, 'src': 'embed', 'start': 37007.526, 'weight': 4, 'content': [{'end': 37017.035, 'text': "and We're able to see revenue and commissions paid out and how many clicks average order value.", 'start': 37007.526, 'duration': 9.509}, {'end': 37025.306, 'text': "So there's kind of an overview dashboard, if you will, about how our overall program is performing.", 'start': 37017.096, 'duration': 8.21}, {'end': 37029.368, 'text': 'there are other similar tools and resources to include.', 'start': 37025.566, 'duration': 3.802}, {'end': 37032.87, 'text': 'you know, max bounty, trade, doubler, amazon associates.', 'start': 37029.368, 'duration': 3.502}, {'end': 37035.592, 'text': "there's plenty of networks out there.", 'start': 37032.87, 'duration': 2.722}], 'summary': 'Revenue, commissions, clicks, and average order value are tracked, with an overview dashboard showing program performance. other tools and resources like maxbounty, tradedoubler, and amazon associates are also available.', 'duration': 28.066, 'max_score': 37007.526, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go37007526.jpg'}], 'start': 35262.037, 'title': 'Affiliate marketing and cj', 'summary': "Explores affiliate marketing, covering merchants' commissions, affiliates' incentives, and the role of networks like commission junction. it also delves into maximizing publisher performance in cj, including grouping publishers, providing promotional materials, and tracking performance.", 'chapters': [{'end': 35442.246, 'start': 35262.037, 'title': 'Understanding affiliate marketing', 'summary': 'Discusses the concept of affiliate marketing, which involves merchants paying commissions to entities for promoting and selling their products, with affiliates being incentivized based on registrations, email signups, sales, and subscriptions.', 'duration': 180.209, 'highlights': ['Affiliate marketing involves merchants paying commissions to entities for promoting and selling their products, with affiliates being incentivized based on registrations, email signups, sales, and subscriptions.', "The affiliate represents the merchant and tries to convince potential customers to purchase the merchant's products, and could be incentivized based on various actions, not just sales.", 'The merchant, also known as the brand, seller, creator, or founder, creates the product and can be anyone from startups to large multinational companies, nonprofits, individuals, or freelancers.']}, {'end': 35908.918, 'start': 35442.246, 'title': 'Affiliate marketing and commission junction', 'summary': 'Explains the three main components of affiliate marketing: merchants, affiliates, and customers, and highlights the role of an affiliate network such as commission junction in bringing them together, managing publishers, and compensating affiliates based on performance.', 'duration': 466.672, 'highlights': ['The affiliate network acts as the middleman, bringing merchants and affiliates together and allowing merchants to find and collaborate with the most suitable affiliates for their brand and products.', 'Using tools provided by the affiliate network, merchants can track sales and compensate affiliates appropriately based on performance, aligning program terms to reward successful publishers.', 'Commission Junction (CJ) serves as a popular affiliate network platform, facilitating the introduction of publishers and merchants, and provides tools for managing publishers, setting up program terms, and compensating publishers based on their performance.']}, {'end': 36669.195, 'start': 35909.159, 'title': 'Maximizing publisher performance in cj', 'summary': 'Discusses the importance of grouping publishers in cj to maximize affiliate marketing results, including sorting publishers by geography, performance, and status, as well as providing them with promotional materials and analyzing their performance through reports.', 'duration': 760.036, 'highlights': ['Grouping publishers by geography, performance, and status CJ allows grouping of publishers by geography, performance, or status, enabling better organization and alignment with program terms, thus maximizing the chances of selling products.', 'Recruiting high-performing publishers CJ provides the option to recruit high-performing publishers based on their seven-day and three-month earnings per click (EPC), allowing the selection of publishers likely to generate more clicks and sales.', 'Providing promotional materials and communication with publishers Publishers can be provided with various promotional materials, such as banners and text ads, and communication best practices include monthly calls, email outreach, and tracking performance to ensure alignment with business goals.', 'Using performance reports to track publisher performance CJ offers performance reports to track publisher performance, including metrics like commission paid, sale amount, and the effectiveness of promotional materials, providing insights into the success of the affiliate marketing efforts.']}, {'end': 37035.592, 'start': 36669.215, 'title': 'Cj performance tracking and communication', 'summary': 'Explains how to track sales, clicks, and impressions, communicate with publishers, and leverage promotional placements using cj, while also highlighting the pay-per-call model and providing insights through the dashboard.', 'duration': 366.377, 'highlights': ['CJ provides detailed performance reports, including sales, clicks, and earnings per click, allowing for granular analysis to track publisher performance. The platform offers detailed insights into sales, clicks, and earnings per click, enabling granular analysis of publisher performance.', 'The system allows for communication with publishers through a built-in message center, enabling seamless and efficient interaction with them. CJ features a built-in message center for seamless and efficient communication with publishers.', "CJ offers the ability to run email campaigns, providing data on the number of people targeted, opens, and network joins, enhancing the platform's promotional capabilities. The platform enables running email campaigns with data on targets, opens, and network joins, enhancing promotional capabilities.", "The platform allows users to leverage promotional material placements on publishers' websites, providing opportunities to take advantage of prime positions for product visibility. CJ facilitates leveraging promotional material placements on publishers' websites, enhancing product visibility in prime positions.", 'CJ introduces a pay-per-call model to promote high-ticket and consultative products, and tracks calls to offer publishers an alternative for generating sales. The platform introduces a pay-per-call model for promoting high-ticket products, tracks calls, and offers an alternative for publishers to generate sales.', 'The insights dashboard provides a comprehensive overview of revenue, commissions, clicks, and average order value, offering valuable data for program performance analysis. The insights dashboard offers a comprehensive overview of revenue, commissions, clicks, and average order value, providing valuable data for program performance analysis.']}], 'duration': 1773.555, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go35262037.jpg', 'highlights': ['Affiliate marketing involves merchants paying commissions to entities for promoting and selling their products, with affiliates being incentivized based on registrations, email signups, sales, and subscriptions.', 'The affiliate network acts as the middleman, bringing merchants and affiliates together and allowing merchants to find and collaborate with the most suitable affiliates for their brand and products.', 'Grouping publishers by geography, performance, and status CJ allows grouping of publishers by geography, performance, or status, enabling better organization and alignment with program terms, thus maximizing the chances of selling products.', 'CJ provides detailed performance reports, including sales, clicks, and earnings per click, allowing for granular analysis to track publisher performance.', 'The insights dashboard provides a comprehensive overview of revenue, commissions, clicks, and average order value, offering valuable data for program performance analysis.']}, {'end': 38843.162, 'segs': [{'end': 37191.512, 'src': 'embed', 'start': 37167.804, 'weight': 13, 'content': [{'end': 37178.706, 'text': 'Contagious also goes into detail about the six basic principles that contribute to content becoming viral or contagious from products, initiatives,', 'start': 37167.804, 'duration': 10.902}, {'end': 37180.427, 'text': 'YouTube videos and more.', 'start': 37178.706, 'duration': 1.721}, {'end': 37188.331, 'text': 'It also provides actionable and specific techniques to spread information, designing messages, and more.', 'start': 37181.187, 'duration': 7.144}, {'end': 37191.512, 'text': "Now, let's talk about Jenna Berger.", 'start': 37189.331, 'duration': 2.181}], 'summary': 'Contagious explores 6 principles for viral content and offers actionable techniques.', 'duration': 23.708, 'max_score': 37167.804, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go37167804.jpg'}, {'end': 37266.674, 'src': 'embed', 'start': 37243.985, 'weight': 14, 'content': [{'end': 37253.268, 'text': 'This book talks about how the hook model, which is a four-step process, can enable companies to subtly encourage particular customer behavior.', 'start': 37243.985, 'duration': 9.283}, {'end': 37262.61, 'text': "It also provides practical insights into how the hook can be used to create user habits that'll get them further hooked onto your product.", 'start': 37254.048, 'duration': 8.562}, {'end': 37266.674, 'text': 'The book also provides steps to create such a product.', 'start': 37263.53, 'duration': 3.144}], 'summary': 'Book discusses the 4-step hook model to encourage customer behavior and create user habits.', 'duration': 22.689, 'max_score': 37243.985, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go37243985.jpg'}, {'end': 37367.062, 'src': 'embed', 'start': 37338.206, 'weight': 15, 'content': [{'end': 37346.11, 'text': 'The book also focuses on leveraging the strengths of social media, apps, and blogs to capture more leads for less money.', 'start': 37338.206, 'duration': 7.904}, {'end': 37356.236, 'text': 'Like I mentioned earlier, the main focus in this book is to convert more internet leads into real-world prospects and sales appointments.', 'start': 37346.931, 'duration': 9.305}, {'end': 37358.957, 'text': "Let's now talk about Chris Smith.", 'start': 37357.376, 'duration': 1.581}, {'end': 37367.062, 'text': 'He is a best-selling author and co-founder of a blog called Curator which is a social media, digital marketing, and coaching company.', 'start': 37359.578, 'duration': 7.484}], 'summary': 'Book emphasizes using social media, apps, and blogs to capture leads for less money. focus on converting internet leads into sales appointments. chris smith is a best-selling author and co-founder of curator blog.', 'duration': 28.856, 'max_score': 37338.206, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go37338206.jpg'}, {'end': 37411.998, 'src': 'embed', 'start': 37385.84, 'weight': 16, 'content': [{'end': 37391.464, 'text': '9 Designing Brand Entity by Elena Wheeler, Called a comprehensive,', 'start': 37385.84, 'duration': 5.624}, {'end': 37398.308, 'text': 'pragmatic and easy-to-understand resource for brand builders by the global brand leader of Deloitte.', 'start': 37391.464, 'duration': 6.844}, {'end': 37405.153, 'text': 'this book mainly focuses on the fundamentals, processes and case studies behind creating a brand.', 'start': 37398.308, 'duration': 6.845}, {'end': 37411.998, 'text': 'It covers more than 100 branding subjects, checklists, tools, and diagrams.', 'start': 37406.113, 'duration': 5.885}], 'summary': "Elena wheeler's book covers 100+ branding subjects, checklists, and tools.", 'duration': 26.158, 'max_score': 37385.84, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go37385840.jpg'}, {'end': 37494.882, 'src': 'embed', 'start': 37462.572, 'weight': 17, 'content': [{'end': 37469.239, 'text': 'Get Scrappy by Nick Westegard, Called a digital marketing bible by publishers weekly.', 'start': 37462.572, 'duration': 6.667}, {'end': 37474.365, 'text': 'this book helps smaller companies with lesser resources to develop powerhouse results.', 'start': 37469.239, 'duration': 5.126}, {'end': 37485.514, 'text': 'It also aims to help teams to think like underdogs and to leverage the right social networks and the appropriate digital marketing tools and to effectively reach people.', 'start': 37475.126, 'duration': 10.388}, {'end': 37494.882, 'text': 'It also focuses on integrating the marketing strategy across touchpoints for a unified brand experience both online and off.', 'start': 37486.295, 'duration': 8.587}], 'summary': "Nick westegard's 'get scrappy' empowers smaller companies to achieve powerhouse results by leveraging digital marketing tools and a unified brand experience.", 'duration': 32.31, 'max_score': 37462.572, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go37462572.jpg'}, {'end': 37540.173, 'src': 'embed', 'start': 37508.566, 'weight': 18, 'content': [{'end': 37518.593, 'text': 'He is also a regular contributor to the Harvard Business Review, US News & World Report, Entrepreneur, Forbes, Mashable and more.', 'start': 37508.566, 'duration': 10.027}, {'end': 37525.838, 'text': 'He is also a member of the boards of the University of Iowa School of Journalism and Mass Communication.', 'start': 37519.073, 'duration': 6.765}, {'end': 37534.267, 'text': 'The Iowa City Area Chamber of Commerce and Film Scene 7.', 'start': 37526.639, 'duration': 7.628}, {'end': 37540.173, 'text': 'How to Win Friends and Influence People in the Digital Age by Dale Carnegie.', 'start': 37534.267, 'duration': 5.906}], 'summary': 'Regular contributor to harvard business review, member of multiple boards, and author of how to win friends and influence people in the digital age.', 'duration': 31.607, 'max_score': 37508.566, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go37508566.jpg'}, {'end': 37940.239, 'src': 'heatmap', 'start': 37508.566, 'weight': 0.896, 'content': [{'end': 37518.593, 'text': 'He is also a regular contributor to the Harvard Business Review, US News & World Report, Entrepreneur, Forbes, Mashable and more.', 'start': 37508.566, 'duration': 10.027}, {'end': 37525.838, 'text': 'He is also a member of the boards of the University of Iowa School of Journalism and Mass Communication.', 'start': 37519.073, 'duration': 6.765}, {'end': 37534.267, 'text': 'The Iowa City Area Chamber of Commerce and Film Scene 7.', 'start': 37526.639, 'duration': 7.628}, {'end': 37540.173, 'text': 'How to Win Friends and Influence People in the Digital Age by Dale Carnegie.', 'start': 37534.267, 'duration': 5.906}, {'end': 37549.996, 'text': 'Published in 1936, the book has been number eight on the list of the top checkouts of all time by the New York Public Library.', 'start': 37541.314, 'duration': 8.682}, {'end': 37557.218, 'text': 'Despite its age, the many concepts are still relevant and have been updated to fit modern requirements.', 'start': 37550.717, 'duration': 6.501}, {'end': 37565.241, 'text': 'The book lays out powerful and timeless principles of human communications that have impacted millions.', 'start': 37558.199, 'duration': 7.042}, {'end': 37574.085, 'text': "The essentials of engagement, affirming what's good, connecting with core desires and other concepts are elaborated on.", 'start': 37566.341, 'duration': 7.744}, {'end': 37581.81, 'text': 'The book also explains how to make a lasting impression to merit and maintain trust in how to lead change.', 'start': 37575.006, 'duration': 6.804}, {'end': 37585.774, 'text': "Now let's talk about Dale Carnegie.", 'start': 37583.291, 'duration': 2.483}, {'end': 37597.208, 'text': 'He is a writer and lecturer and the developer of courses dealing with self-improvement, salesmanship, corporate training, public speaking,', 'start': 37586.495, 'duration': 10.713}, {'end': 37599.571, 'text': 'interpersonal skills and much more.', 'start': 37597.208, 'duration': 2.363}, {'end': 37603.315, 'text': "By the time of Carnegie's death in 1955,", 'start': 37600.151, 'duration': 3.164}, {'end': 37614.468, 'text': 'his book had sold 5 million copies in 31 languages and there had been 4,50,000 graduates of his Dale Carnegie Institute.', 'start': 37603.315, 'duration': 11.153}, {'end': 37621.873, 'text': 'Now for number 6 Positioning by Al Reyes and Jack Trout.', 'start': 37615.871, 'duration': 6.002}, {'end': 37630.057, 'text': 'This book, released in 2001,, called one of the most popular marketing books ever released, still keeps up with the current marketing landscape.', 'start': 37621.873, 'duration': 8.184}, {'end': 37634.919, 'text': 'It details how brands can make their product an industry leader.', 'start': 37631.157, 'duration': 3.762}, {'end': 37643.022, 'text': "It explains strategies that can capture a large market share and to build their strategies around the competitors' weaknesses.", 'start': 37635.439, 'duration': 7.583}, {'end': 37649.307, 'text': 'The book also helps to analyze and incorporate data from trends.', 'start': 37644.923, 'duration': 4.384}, {'end': 37653.55, 'text': "Now let's talk about Al Ries and Jack Trout.", 'start': 37650.247, 'duration': 3.303}, {'end': 37662.177, 'text': 'Al Ries is an author and marketing professional credited with resurrecting the idea of positioning in marketing.', 'start': 37654.291, 'duration': 7.886}, {'end': 37670.884, 'text': 'Jack Trout was a marketer who was one of the founders and pioneers of marketing warfare theory and positioning theory.', 'start': 37663.078, 'duration': 7.806}, {'end': 37677.146, 'text': 'Next for number 5, Epic Content Marketing by Joe Polizzi.', 'start': 37672.964, 'duration': 4.182}, {'end': 37683.75, 'text': "This book, called one of Fortune magazine's top 5 business book, must reads.", 'start': 37677.947, 'duration': 5.803}, {'end': 37689.593, 'text': 'explains how to attract customers and lead them to your businesses by creating relevant content.', 'start': 37683.75, 'duration': 5.843}, {'end': 37697.278, 'text': "The book helps determine what your brand's content niche is and what you need to do to keep their attention.", 'start': 37690.632, 'duration': 6.646}, {'end': 37706.787, 'text': 'The book can help discover and develop your content marketing mission statement and to set up a process to create and curate content.', 'start': 37698.079, 'duration': 8.708}, {'end': 37714.453, 'text': 'It also explains how to leverage social media and email channels to create and grow your audience.', 'start': 37708.168, 'duration': 6.285}, {'end': 37718.09, 'text': "Now let's talk about Joe Polizzi.", 'start': 37715.749, 'duration': 2.341}, {'end': 37722.312, 'text': 'He is an author and an authority when it comes to content marketing.', 'start': 37718.67, 'duration': 3.642}, {'end': 37731.135, 'text': 'He founded the Content Marketing Institute and launched several events, one among them being Content Marketing World.', 'start': 37723.032, 'duration': 8.103}, {'end': 37738.758, 'text': 'He also won the 2014 John Caldwell Lifetime Achievement Award by the Content Council.', 'start': 37732.255, 'duration': 6.503}, {'end': 37746.76, 'text': 'Next up, we have number 4, Crushing it, by Gary Vaynerhoek, A New York Times bestseller.', 'start': 37740.077, 'duration': 6.683}, {'end': 37751.323, 'text': 'this book helps people build a personal brand and how to achieve their goals.', 'start': 37746.76, 'duration': 4.563}, {'end': 37760.648, 'text': 'The book explains the many ways social media platforms can be taken advantage of by organizations to make a personal brand for themselves.', 'start': 37752.303, 'duration': 8.345}, {'end': 37764.79, 'text': 'It provides tricks and tweaks to enhance these strategies.', 'start': 37761.348, 'duration': 3.442}, {'end': 37772.762, 'text': 'It also provides tactical and theoretical advice on how to become a star on social media and podcast services.', 'start': 37765.65, 'duration': 7.112}, {'end': 37778.591, 'text': 'It also details examples from real-life scenarios and how they were handled.', 'start': 37773.723, 'duration': 4.868}, {'end': 37781.542, 'text': "Let's talk about Gary Vinhook.", 'start': 37779.821, 'duration': 1.721}, {'end': 37786.346, 'text': 'He is an investor and advisor for several startups across the world.', 'start': 37782.223, 'duration': 4.123}, {'end': 37790.068, 'text': 'He is also an expert on Fortune 500 companies.', 'start': 37786.946, 'duration': 3.122}, {'end': 37800.376, 'text': 'He also runs VaynerMedia, a digital marketing agency that helps companies like GE, PepsiCo, Hasbro, the New York Jets, and more.', 'start': 37790.729, 'duration': 9.647}, {'end': 37807.444, 'text': 'Now for Number 3 Ogilvy, on Advertising by David Ogilvy.', 'start': 37801.701, 'duration': 5.743}, {'end': 37817.629, 'text': 'This book, written by David Ogilvy, who was known as the most sought after wizard in the industry, by Time magazine, was released in 1983..', 'start': 37807.444, 'duration': 10.185}, {'end': 37820.672, 'text': 'This consists of concepts that remain valid to this day.', 'start': 37817.629, 'duration': 3.043}, {'end': 37827.879, 'text': 'It covers a number of different facets of advertising and covers the four foundational principles of advertising.', 'start': 37821.533, 'duration': 6.346}, {'end': 37833.744, 'text': "It also covers the author's experiences working with many prominent brands of the era.", 'start': 37828.799, 'duration': 4.945}, {'end': 37836.887, 'text': "Let's take a look at David Ogilvie.", 'start': 37835.125, 'duration': 1.762}, {'end': 37843.217, 'text': 'He was a British advertising tycoon and the founder of Ogilvy and Mathur.', 'start': 37837.751, 'duration': 5.466}, {'end': 37846.261, 'text': 'He was called the father of advertising.', 'start': 37844.198, 'duration': 2.063}, {'end': 37854.89, 'text': 'He introduced the concept of branding to advertising and focused on the importance of the creative copy and campaign themes.', 'start': 37847.042, 'duration': 7.848}, {'end': 37864.015, 'text': 'Now for number 2 The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.', 'start': 37856.492, 'duration': 7.523}, {'end': 37871.802, 'text': 'This book covers 22 innovative rules that help with understanding and succeeding in an international marketplace.', 'start': 37864.936, 'duration': 6.866}, {'end': 37877.087, 'text': 'The book provides insight into several concepts that are still relevant today.', 'start': 37872.863, 'duration': 4.224}, {'end': 37884.613, 'text': 'It also details 22 superlative tools and innovative techniques for the international marketplace.', 'start': 37877.888, 'duration': 6.725}, {'end': 37890.678, 'text': 'And now for Number 1 Scientific Advertising by Claude C.', 'start': 37885.394, 'duration': 5.284}, {'end': 37903.328, 'text': 'Hopkins This book released in 1923 has been cited as the must-read book by several advertising personalities like David Ogilvy, Gary Halbert, and J.', 'start': 37890.678, 'duration': 12.65}, {'end': 37912.521, 'text': "Abraham It's credited with providing the original description for split testing and coupon-based customer tracking and loyalty programs.", 'start': 37903.328, 'duration': 9.193}, {'end': 37923.17, 'text': 'It also details an advertising approach that ensures reduced losses from unsuccessful ads and gains from profitable ads are multiplied.', 'start': 37913.882, 'duration': 9.288}, {'end': 37927.852, 'text': "Now let's talk about the author Claude C.", 'start': 37924.81, 'duration': 3.042}, {'end': 37940.239, 'text': 'Hopkins. He was known as an advertising pioneer and was known as a leader in the creation and development of modern-day consumer brand advertising and direct response marketing.', 'start': 37927.852, 'duration': 12.387}], 'summary': 'Books by dale carnegie, al ries, jack trout, joe polizzi, gary vaynerhoek, david ogilvy, and claude c. hopkins are widely acclaimed, with significant sales and impacts on the marketing and advertising industry.', 'duration': 431.673, 'max_score': 37508.566, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go37508566.jpg'}, {'end': 37697.278, 'src': 'embed', 'start': 37644.923, 'weight': 19, 'content': [{'end': 37649.307, 'text': 'The book also helps to analyze and incorporate data from trends.', 'start': 37644.923, 'duration': 4.384}, {'end': 37653.55, 'text': "Now let's talk about Al Ries and Jack Trout.", 'start': 37650.247, 'duration': 3.303}, {'end': 37662.177, 'text': 'Al Ries is an author and marketing professional credited with resurrecting the idea of positioning in marketing.', 'start': 37654.291, 'duration': 7.886}, {'end': 37670.884, 'text': 'Jack Trout was a marketer who was one of the founders and pioneers of marketing warfare theory and positioning theory.', 'start': 37663.078, 'duration': 7.806}, {'end': 37677.146, 'text': 'Next for number 5, Epic Content Marketing by Joe Polizzi.', 'start': 37672.964, 'duration': 4.182}, {'end': 37683.75, 'text': "This book, called one of Fortune magazine's top 5 business book, must reads.", 'start': 37677.947, 'duration': 5.803}, {'end': 37689.593, 'text': 'explains how to attract customers and lead them to your businesses by creating relevant content.', 'start': 37683.75, 'duration': 5.843}, {'end': 37697.278, 'text': "The book helps determine what your brand's content niche is and what you need to do to keep their attention.", 'start': 37690.632, 'duration': 6.646}], 'summary': "Books by al ries, jack trout, and joe polizzi offer insights and strategies for effective marketing and content creation, with joe polizzi's book being recognized as one of fortune magazine's top 5 business books.", 'duration': 52.355, 'max_score': 37644.923, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go37644923.jpg'}, {'end': 37751.323, 'src': 'embed', 'start': 37723.032, 'weight': 21, 'content': [{'end': 37731.135, 'text': 'He founded the Content Marketing Institute and launched several events, one among them being Content Marketing World.', 'start': 37723.032, 'duration': 8.103}, {'end': 37738.758, 'text': 'He also won the 2014 John Caldwell Lifetime Achievement Award by the Content Council.', 'start': 37732.255, 'duration': 6.503}, {'end': 37746.76, 'text': 'Next up, we have number 4, Crushing it, by Gary Vaynerhoek, A New York Times bestseller.', 'start': 37740.077, 'duration': 6.683}, {'end': 37751.323, 'text': 'this book helps people build a personal brand and how to achieve their goals.', 'start': 37746.76, 'duration': 4.563}], 'summary': "Joe pulizzi founded content marketing institute, launched content marketing world, and won the 2014 john caldwell lifetime achievement award. he also recommends 'crushing it' by gary vaynerchuk for personal branding and goal achievement.", 'duration': 28.291, 'max_score': 37723.032, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go37723032.jpg'}, {'end': 37833.744, 'src': 'embed', 'start': 37807.444, 'weight': 2, 'content': [{'end': 37817.629, 'text': 'This book, written by David Ogilvy, who was known as the most sought after wizard in the industry, by Time magazine, was released in 1983..', 'start': 37807.444, 'duration': 10.185}, {'end': 37820.672, 'text': 'This consists of concepts that remain valid to this day.', 'start': 37817.629, 'duration': 3.043}, {'end': 37827.879, 'text': 'It covers a number of different facets of advertising and covers the four foundational principles of advertising.', 'start': 37821.533, 'duration': 6.346}, {'end': 37833.744, 'text': "It also covers the author's experiences working with many prominent brands of the era.", 'start': 37828.799, 'duration': 4.945}], 'summary': "David ogilvy's book, released in 1983, covers enduring advertising concepts and his experiences with prominent brands.", 'duration': 26.3, 'max_score': 37807.444, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go37807444.jpg'}, {'end': 37912.521, 'src': 'embed', 'start': 37864.936, 'weight': 0, 'content': [{'end': 37871.802, 'text': 'This book covers 22 innovative rules that help with understanding and succeeding in an international marketplace.', 'start': 37864.936, 'duration': 6.866}, {'end': 37877.087, 'text': 'The book provides insight into several concepts that are still relevant today.', 'start': 37872.863, 'duration': 4.224}, {'end': 37884.613, 'text': 'It also details 22 superlative tools and innovative techniques for the international marketplace.', 'start': 37877.888, 'duration': 6.725}, {'end': 37890.678, 'text': 'And now for Number 1 Scientific Advertising by Claude C.', 'start': 37885.394, 'duration': 5.284}, {'end': 37903.328, 'text': 'Hopkins This book released in 1923 has been cited as the must-read book by several advertising personalities like David Ogilvy, Gary Halbert, and J.', 'start': 37890.678, 'duration': 12.65}, {'end': 37912.521, 'text': "Abraham It's credited with providing the original description for split testing and coupon-based customer tracking and loyalty programs.", 'start': 37903.328, 'duration': 9.193}], 'summary': 'Book details 22 rules for international marketplace success, cited as a must-read by advertising personalities.', 'duration': 47.585, 'max_score': 37864.936, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go37864936.jpg'}, {'end': 38011.356, 'src': 'embed', 'start': 37972.137, 'weight': 3, 'content': [{'end': 37975.058, 'text': 'Then, provide concise and understandable content.', 'start': 37972.137, 'duration': 2.921}, {'end': 37981.702, 'text': 'This content should be of the form that users feel like they have gained something valuable each time they interact with it.', 'start': 37975.679, 'duration': 6.023}, {'end': 37986.711, 'text': "You also need to make sure you practice transparency and respect your user's privacy.", 'start': 37982.25, 'duration': 4.461}, {'end': 37995.973, 'text': 'All of this can be made possible with the help of behavioral segmentation or dividing your audience into groups based on actions like cart abandonment,', 'start': 37987.371, 'duration': 8.602}, {'end': 38000.194, 'text': 'repeat purchases, page views without conversation, and so on.', 'start': 37995.973, 'duration': 4.221}, {'end': 38006.175, 'text': 'Here we have an example from the popular food delivery application Zomato.', 'start': 38002.254, 'duration': 3.921}, {'end': 38011.356, 'text': 'Now for number two, using data to drive creatives.', 'start': 38008.355, 'duration': 3.001}], 'summary': 'Behavioral segmentation and data-driven creatives enhance user experience.', 'duration': 39.219, 'max_score': 37972.137, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go37972137.jpg'}, {'end': 38079.733, 'src': 'embed', 'start': 38032.287, 'weight': 5, 'content': [{'end': 38039.193, 'text': "identify what's going wrong and make corrections or create new designs to address the issues and improve non-performing metrics.", 'start': 38032.287, 'duration': 6.906}, {'end': 38042.275, 'text': 'In fact, in organizations like Google and Facebook,', 'start': 38039.793, 'duration': 2.482}, {'end': 38050.538, 'text': 'Algorithms are being used to determine what combination of ad copies and creatives can bring the best conversion rates and click-through rates,', 'start': 38042.754, 'duration': 7.784}, {'end': 38053.519, 'text': 'none of which would be possible without a data-driven approach.', 'start': 38050.538, 'duration': 2.981}, {'end': 38059.222, 'text': 'Next, for number 3, we have to focus on original research.', 'start': 38056.14, 'duration': 3.082}, {'end': 38070.687, 'text': 'You need to perform your own research on latest technologies and trends with data represented in a creative manner like with the help of graphics.', 'start': 38063.043, 'duration': 7.644}, {'end': 38079.733, 'text': 'Some of the biggest advantages of having your own proprietary data enables you to provide data in a unique angle and makes it easy to share.', 'start': 38072.068, 'duration': 7.665}], 'summary': 'Use data-driven approach to improve metrics, focus on original research for unique data representation.', 'duration': 47.446, 'max_score': 38032.287, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go38032287.jpg'}, {'end': 38156.779, 'src': 'embed', 'start': 38107.758, 'weight': 7, 'content': [{'end': 38115.323, 'text': "which is why it needs to be updated regularly, with simple tweaks and updates to ensure it doesn't decay and is refreshed in Google rankings.", 'start': 38107.758, 'duration': 7.565}, {'end': 38120.526, 'text': 'Doing this is also significantly cheaper than creating a piece of content from scratch.', 'start': 38116.103, 'duration': 4.423}, {'end': 38127.01, 'text': 'Updates also help increase organic traffic and to introduce new customers to your websites or content.', 'start': 38121.286, 'duration': 5.724}, {'end': 38135.195, 'text': 'At number 5, we have Perform guest blogging.', 'start': 38129.594, 'duration': 5.601}, {'end': 38141.236, 'text': 'Perform guest blogging by having people with blogs or an audience within your industry create content for you.', 'start': 38135.195, 'duration': 6.041}, {'end': 38146.737, 'text': 'First off, you can take advantage of their expertise and drive traffic to your website.', 'start': 38141.936, 'duration': 4.801}, {'end': 38151.198, 'text': 'Moreover, having them to do this introduces their audience to your brand.', 'start': 38147.357, 'duration': 3.841}, {'end': 38156.779, 'text': 'This brings you new users you can eventually turn into leads and then into customers.', 'start': 38151.818, 'duration': 4.961}], 'summary': 'Regular updates maintain content freshness, boost organic traffic, and attract new customers, making it cheaper than creating new content from scratch.', 'duration': 49.021, 'max_score': 38107.758, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go38107758.jpg'}, {'end': 38493.239, 'src': 'embed', 'start': 38437.444, 'weight': 9, 'content': [{'end': 38442.027, 'text': 'Next up, for number 14, you need to take advantage of your user-generated content.', 'start': 38437.444, 'duration': 4.583}, {'end': 38450.787, 'text': 'With user-generated contents, you get constant updates from your customers.', 'start': 38446.325, 'duration': 4.462}, {'end': 38456.951, 'text': 'And this tells Google that your content is updated constantly, thus helping with improving your rankings.', 'start': 38451.168, 'duration': 5.783}, {'end': 38461.653, 'text': 'Comments and reviews from users can also improve the uniqueness of your content.', 'start': 38457.571, 'duration': 4.082}, {'end': 38466.916, 'text': 'And finally, at number 15, we have gamification.', 'start': 38464.074, 'duration': 2.842}, {'end': 38477.745, 'text': "Gamifying your content with loyalty programs and competitions can greatly improve your audience's engagement with your brand.", 'start': 38470.799, 'duration': 6.946}, {'end': 38484.751, 'text': 'Gamification also encourages your audience to perform a particular action like liking, sharing, or commenting on content.', 'start': 38477.985, 'duration': 6.766}, {'end': 38493.239, 'text': "Here's an example of a rewards program that gives users credits called stars they can use as currency at a number of different locations.", 'start': 38486.193, 'duration': 7.046}], 'summary': 'User-generated content and gamification improve content freshness and audience engagement.', 'duration': 55.795, 'max_score': 38437.444, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go38437444.jpg'}, {'end': 38552.443, 'src': 'embed', 'start': 38522.748, 'weight': 10, 'content': [{'end': 38529.296, 'text': 'And finally, mobile is responsible for an average of more than 40% of revenue in leading B2B organizations.', 'start': 38522.748, 'duration': 6.548}, {'end': 38539.221, 'text': 'So what is mobile marketing? Mobile marketing is a digital marketing strategy that started all the way in 1992.', 'start': 38529.897, 'duration': 9.324}, {'end': 38544.002, 'text': "Remember SMSs that advertise stuff? That's what mobile marketing started off as.", 'start': 38539.221, 'duration': 4.781}, {'end': 38552.443, 'text': 'The main objective with mobile marketing is to advertise products and services to a target audience through multiple channels on smartphones,', 'start': 38544.462, 'duration': 7.981}], 'summary': 'Mobile marketing accounts for over 40% of revenue in leading b2b organizations and began as a digital strategy in 1992 via sms advertising.', 'duration': 29.695, 'max_score': 38522.748, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go38522748.jpg'}, {'end': 38771.441, 'src': 'embed', 'start': 38742.648, 'weight': 12, 'content': [{'end': 38747.251, 'text': 'Along with that, it also helps companies with sales, marketing, and service management.', 'start': 38742.648, 'duration': 4.603}, {'end': 38753.995, 'text': 'CRMs mainly store data like purchase history, personal information, and purchasing patterns.', 'start': 38748.872, 'duration': 5.123}, {'end': 38760.9, 'text': 'So here are a few areas to focus in CRM.', 'start': 38758.258, 'duration': 2.642}, {'end': 38763.837, 'text': 'First, we have Data Analytics.', 'start': 38762.236, 'duration': 1.601}, {'end': 38771.441, 'text': 'CRMs provide a number of different metrics that can be analyzed and whose results can be incorporated into forthcoming campaigns.', 'start': 38764.417, 'duration': 7.024}], 'summary': 'Crms assist with sales, marketing, and service management by storing data like purchase history, personal information, and purchasing patterns. they also provide data analytics for forthcoming campaigns.', 'duration': 28.793, 'max_score': 38742.648, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go38742648.jpg'}], 'start': 37035.592, 'title': 'Marketing books and strategies', 'summary': 'Explores marketing books for entrepreneurs, psychological marketing insights, top marketing books in 2021, top marketing books and hacks, data-driven marketing strategies, and leveraging user-generated content and mobile marketing, incorporating key books, strategies, and insights from renowned authors, providing actionable techniques and marketing hacks, and emphasizing data-driven strategies for increasing traffic and customer conversion rates.', 'chapters': [{'end': 37191.512, 'start': 37035.592, 'title': 'Marketing books for entrepreneurs', 'summary': "Discusses the importance of reading marketing books, highlighting that they provide timeless concepts and rules, and introduces 'contagious' by jenna berger, a new york times bestseller, which explains the principles of making content viral and provides actionable techniques.", 'duration': 155.92, 'highlights': ['The marketing books provide a window to the time period they were written in and help understand how marketing is still similar to how things were back then, albeit with more technology nowadays.', " 'Contagious' by Jenna Berger, a New York Times bestseller, explains the principles of making content viral and provides actionable techniques to spread information and designing messages.", "Digital marketing is a field that will probably never go out of style, and thanks to this, there's always going to be people searching for new innovations and techniques to make the process easier."]}, {'end': 37383.533, 'start': 37192.032, 'title': 'Psychological marketing insights', 'summary': "Discusses two influential books in the field of psychological marketing, 'hooked by nirayal' and 'the conversion code by chris smith', which offer practical insights into influencing customer behavior and increasing online sales, backed by examples and real-world applications.", 'duration': 191.501, 'highlights': ["The book 'Hooked by Nirayal' delves into the creation of the hook model, a four-step process enabling companies to subtly encourage specific customer behavior, providing practical insights and examples from companies like iPhone, Twitter, and Pinterest.", "Nirayal, the author of 'Hooked', has experience in gaming and advertising, and actively invests in companies like Canva, Everbright, and Kahoot, while advocating for building healthy habits.", "The book 'The Conversion Code by Chris Smith' focuses on increasing sales in the internet-driven era, offering tips for online lead generation, engaging with consumers through media, mobile apps, and blogs, and leveraging social media, apps, and blogs to capture more leads for less money.", "Chris Smith, the author of 'The Conversion Code', is a best-selling author, co-founder of Curator, and an influential figure in the real estate industry, featured in major publications like Adweek and Forbes."]}, {'end': 37778.591, 'start': 37385.84, 'title': 'Top marketing books in 2021', 'summary': "Covers top marketing books, including 'designing brand entity' by elena wheeler, 'get scrappy' by nick westegard, 'how to win friends and influence people in the digital age' by dale carnegie, 'positioning' by al reyes and jack trout, 'epic content marketing' by joe polizzi, and 'crushing it' by gary vaynerhoek, highlighting their key points and authors' credentials.", 'duration': 392.751, 'highlights': ['Designing Brand Entity by Elena Wheeler is a comprehensive resource covering over 100 branding subjects, checklists, tools, and diagrams, with 50 case studies. comprehensive resource, over 100 branding subjects, 50 case studies', 'Get Scrappy by Nick Westegard helps smaller companies develop powerful results, focusing on leveraging social networks, digital marketing tools, and integrating marketing strategy across touchpoints for a unified brand experience. helps smaller companies, leveraging social networks, digital marketing tools, integrating marketing strategy', 'How to Win Friends and Influence People in the Digital Age by Dale Carnegie lays out powerful and timeless principles of human communication, relevant and updated for modern requirements, and the book has sold 5 million copies in 31 languages. timeless principles of human communication, sold 5 million copies', "Positioning by Al Reyes and Jack Trout details strategies for brands to capture a large market share and build strategies around competitors' weaknesses, released in 2001 and still relevant in the current marketing landscape. strategies to capture large market share, released in 2001 and still relevant", "Epic Content Marketing by Joe Polizzi helps attract customers with relevant content, discover content niche, develop content marketing mission statement, and leverage social media and email channels to grow the audience, as one of Fortune magazine's top 5 business book must-reads. attracting customers with relevant content, leverage social media and email channels, one of Fortune magazine's top 5 business book must-reads", 'Crushing it by Gary Vaynerhoek provides tactical and theoretical advice on building a personal brand using social media platforms, featuring real-life examples, and a New York Times bestseller. tactical and theoretical advice, New York Times bestseller']}, {'end': 37986.711, 'start': 37779.821, 'title': 'Top marketing books & hacks', 'summary': "Discusses the top 3 marketing books recommended by gary vinhook, covering key principles and insights from 'scientific advertising' by claude c. hopkins, 'the 22 immutable laws of marketing' by al ries and jack trout, and 'ogilvy on advertising' by david ogilvy. additionally, it provides marketing hacks including personalized messages, concise and understandable content, and transparency in user interactions.", 'duration': 206.89, 'highlights': ["The chapter covers the top 3 marketing books: 'Scientific Advertising' by Claude C. Hopkins, 'The 22 Immutable Laws of Marketing' by Al Ries and Jack Trout, and 'Ogilvy on Advertising' by David Ogilvy, providing insights into foundational principles and innovative techniques for the international marketplace.", "The book 'Scientific Advertising' by Claude C. Hopkins, released in 1923, is recommended by advertising personalities like David Ogilvy, Gary Halbert, and J. Abraham. It details the original description for split testing and coupon-based customer tracking and loyalty programs, ensuring reduced losses from unsuccessful ads and multiplied gains from profitable ads.", "The book 'The 22 Immutable Laws of Marketing' by Al Ries and Jack Trout covers 22 innovative rules for understanding and succeeding in an international marketplace, providing insight into several concepts that are still relevant today.", "The book 'Ogilvy on Advertising' by David Ogilvy, released in 1983, consists of concepts that remain valid to this day, covering a number of different facets of advertising and the author's experiences working with prominent brands of the era, offering valuable principles for marketers.", 'The marketing hacks discussed include the importance of personalized messages, concise and understandable content, and practicing transparency and respect for user privacy to enhance user interactions and brand engagement.']}, {'end': 38435.423, 'start': 37987.371, 'title': 'Data-driven marketing strategies', 'summary': 'Highlights the importance of data-driven marketing strategies, including behavioral segmentation, data-driven creative design, original research, content updates, guest blogging, video and live stream content, podcasts, local seo, automated email campaigns, augmented reality, and smart bidding, all aimed at increasing traffic and customer conversion rates.', 'duration': 448.052, 'highlights': ['Using behavioral segmentation to group the audience based on actions like cart abandonment, repeat purchases, and page views without conversation. Behavioral segmentation allows for targeted marketing based on specific user actions, leading to improved conversion rates and customer engagement.', 'Utilizing data-driven approach for creative design and analyzing metrics to improve non-performing creatives. Data-driven creative design enables the optimization of ad creatives and copies, leading to improved conversion rates and better ad performance.', 'Focusing on original research and representing data in a creative manner to provide unique insights and generate backlinks and subscribers. Conducting original research and presenting data creatively can lead to valuable backlinks, increased brand authority, and subscriber growth.', 'Regularly updating published content to maintain traffic, improve organic traffic, and attract new customers. Regular content updates help in maintaining and increasing organic traffic, attracting new customers, and improving search engine rankings.', 'Engaging in guest blogging to leverage industry expertise, drive traffic, and introduce the brand to new audiences. Guest blogging enables access to new audiences, industry expertise, and drives traffic to the website, leading to potential customer acquisition.']}, {'end': 38843.162, 'start': 38437.444, 'title': 'Leveraging user-generated content and mobile marketing', 'summary': 'Covers leveraging user-generated content for constant updates and improved rankings, gamification to enhance audience engagement, and key concepts in mobile marketing including statistics, strategies, and certifications.', 'duration': 405.718, 'highlights': ['Leveraging User-Generated Content Leveraging user-generated content provides constant updates, improving rankings, and enhancing content uniqueness through user comments and reviews, ultimately strengthening brand engagement.', 'Mobile Marketing Statistics and Strategies Mobile marketing statistics reveal its significant impact on online transactions, advertising budgets, and B2B revenue, while strategies focus on personalized marketing, data trends, testing, and mobile analytics.', "Gamification for Audience Engagement Gamification, through loyalty programs and competitions, greatly improves audience engagement, encourages specific actions, and exemplifies rewards programs such as Starbucks' star credits.", 'CRM and Customer Experience CRM statistics demonstrate its value and impact on sales, productivity, and forecast accuracy, while focusing on areas such as data analytics, understanding CRM tools, and certification options.']}], 'duration': 1807.57, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go37035592.jpg', 'highlights': ["The book 'Scientific Advertising' by Claude C. Hopkins, released in 1923, details the original description for split testing and coupon-based customer tracking and loyalty programs, ensuring reduced losses from unsuccessful ads and multiplied gains from profitable ads.", "The book 'The 22 Immutable Laws of Marketing' by Al Ries and Jack Trout covers 22 innovative rules for understanding and succeeding in an international marketplace, providing insight into several concepts that are still relevant today.", "The book 'Ogilvy on Advertising' by David Ogilvy, released in 1983, consists of concepts that remain valid to this day, covering a number of different facets of advertising and the author's experiences working with prominent brands of the era, offering valuable principles for marketers.", 'The marketing hacks discussed include the importance of personalized messages, concise and understandable content, and practicing transparency and respect for user privacy to enhance user interactions and brand engagement.', 'Using behavioral segmentation to group the audience based on actions like cart abandonment, repeat purchases, and page views without conversation. Behavioral segmentation allows for targeted marketing based on specific user actions, leading to improved conversion rates and customer engagement.', 'Utilizing data-driven approach for creative design and analyzing metrics to improve non-performing creatives. Data-driven creative design enables the optimization of ad creatives and copies, leading to improved conversion rates and better ad performance.', 'Focusing on original research and representing data in a creative manner to provide unique insights and generate backlinks and subscribers. Conducting original research and presenting data creatively can lead to valuable backlinks, increased brand authority, and subscriber growth.', 'Regularly updating published content to maintain traffic, improve organic traffic, and attract new customers. Regular content updates help in maintaining and increasing organic traffic, attracting new customers, and improving search engine rankings.', 'Engaging in guest blogging to leverage industry expertise, drive traffic, and introduce the brand to new audiences. Guest blogging enables access to new audiences, industry expertise, and drives traffic to the website, leading to potential customer acquisition.', 'Leveraging User-Generated Content provides constant updates, improving rankings, and enhancing content uniqueness through user comments and reviews, ultimately strengthening brand engagement.', 'Mobile Marketing Statistics and Strategies reveal its significant impact on online transactions, advertising budgets, and B2B revenue, while strategies focus on personalized marketing, data trends, testing, and mobile analytics.', "Gamification, through loyalty programs and competitions, greatly improves audience engagement, encourages specific actions, and exemplifies rewards programs such as Starbucks' star credits.", 'CRM statistics demonstrate its value and impact on sales, productivity, and forecast accuracy, while focusing on areas such as data analytics, understanding CRM tools, and certification options.', "'Contagious' by Jenna Berger, a New York Times bestseller, explains the principles of making content viral and provides actionable techniques to spread information and designing messages.", "The book 'Hooked by Nirayal' delves into the creation of the hook model, a four-step process enabling companies to subtly encourage specific customer behavior, providing practical insights and examples from companies like iPhone, Twitter, and Pinterest.", "The book 'The Conversion Code by Chris Smith' focuses on increasing sales in the internet-driven era, offering tips for online lead generation, engaging with consumers through media, mobile apps, and blogs, and leveraging social media, apps, and blogs to capture more leads for less money.", 'Designing Brand Entity by Elena Wheeler is a comprehensive resource covering over 100 branding subjects, checklists, tools, and diagrams, with 50 case studies.', 'Get Scrappy by Nick Westegard helps smaller companies develop powerful results, focusing on leveraging social networks, digital marketing tools, and integrating marketing strategy across touchpoints for a unified brand experience.', 'How to Win Friends and Influence People in the Digital Age by Dale Carnegie lays out powerful and timeless principles of human communication, relevant and updated for modern requirements, and the book has sold 5 million copies in 31 languages.', "Positioning by Al Reyes and Jack Trout details strategies for brands to capture a large market share and build strategies around competitors' weaknesses, released in 2001 and still relevant in the current marketing landscape.", "Epic Content Marketing by Joe Polizzi helps attract customers with relevant content, discover content niche, develop content marketing mission statement, and leverage social media and email channels to grow the audience, as one of Fortune magazine's top 5 business book must-reads.", 'Crushing it by Gary Vaynerhoek provides tactical and theoretical advice on building a personal brand using social media platforms, featuring real-life examples, and a New York Times bestseller.']}, {'end': 41224.453, 'segs': [{'end': 39198.017, 'src': 'embed', 'start': 39164.096, 'weight': 0, 'content': [{'end': 39168.059, 'text': 'And finally, we have American Writers and Artists Copywriting Course.', 'start': 39164.096, 'duration': 3.963}, {'end': 39174.27, 'text': 'Next up, number five, email marketing.', 'start': 39171.849, 'duration': 2.421}, {'end': 39176.91, 'text': "First, let's have a look at some stats.", 'start': 39174.87, 'duration': 2.04}, {'end': 39184.793, 'text': 'According to Statista, in 2019, global email users amounted to 3.9 million.', 'start': 39178.671, 'duration': 6.122}, {'end': 39188.914, 'text': 'By 2023, this is set to grow to 4.3 billion.', 'start': 39185.153, 'duration': 3.761}, {'end': 39198.017, 'text': 'Next, it also states that 81% SMBs rely on email as their primary customer acquisition channel and 80% for retention.', 'start': 39190.474, 'duration': 7.543}], 'summary': 'Email marketing is crucial, with global users set to reach 4.3 billion by 2023; 81% of smbs use email for customer acquisition.', 'duration': 33.921, 'max_score': 39164.096, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go39164096.jpg'}, {'end': 39426.514, 'src': 'embed', 'start': 39396.397, 'weight': 1, 'content': [{'end': 39401.978, 'text': '73% of marketers believe social media marketing has been somewhat effective or very effective for their business.', 'start': 39396.397, 'duration': 5.581}, {'end': 39413.902, 'text': 'Lastly, 90.4% of millennials, 77.5% of Generation X, and 48.2% of baby boomers are active social media users.', 'start': 39403.852, 'duration': 10.05}, {'end': 39417.805, 'text': "So now, let's have a look at social media marketing.", 'start': 39415.323, 'duration': 2.482}, {'end': 39426.514, 'text': 'Social media marketing involves the usage of social media platforms to build a brand, drive traffic to your website, and increase sales.', 'start': 39419.427, 'duration': 7.087}], 'summary': '73% of marketers find social media marketing effective. 90.4% of millennials, 77.5% of generation x, and 48.2% of baby boomers are active social media users.', 'duration': 30.117, 'max_score': 39396.397, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go39396397.jpg'}, {'end': 39745.625, 'src': 'embed', 'start': 39718.348, 'weight': 2, 'content': [{'end': 39727.013, 'text': 'According to Zero Limit Web, on the first page alone, the first five organic results account for 67.60% of all the clicks.', 'start': 39718.348, 'duration': 8.665}, {'end': 39735.579, 'text': 'And according to Google, where to buy plus near me mobile queries have grown by over 200% in the past two years.', 'start': 39728.594, 'duration': 6.985}, {'end': 39745.625, 'text': 'And finally, according to HubSpot, 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.', 'start': 39737.18, 'duration': 8.445}], 'summary': "First page: 5 results = 67.60% clicks. 'buy plus near me' grew by 200%. 57% b2b marketers prefer seo for leads.", 'duration': 27.277, 'max_score': 39718.348, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go39718348.jpg'}, {'end': 40108.994, 'src': 'embed', 'start': 40080.273, 'weight': 3, 'content': [{'end': 40085.855, 'text': 'And that is because of digital marketing, which is the process of advertising goods,', 'start': 40080.273, 'duration': 5.582}, {'end': 40094.339, 'text': 'services and your brand with the help of digital channels like websites, social media platforms, search engines and so on.', 'start': 40085.855, 'duration': 8.484}, {'end': 40097.06, 'text': 'Digital marketing has the following types.', 'start': 40094.999, 'duration': 2.061}, {'end': 40108.994, 'text': 'search engine optimization, content marketing, social media marketing, search engine marketing, affiliate marketing, native advertising,', 'start': 40098.169, 'duration': 10.825}], 'summary': 'Digital marketing involves advertising through various digital channels including websites and social media, with types such as seo, content marketing, social media marketing, sem, affiliate marketing, and native advertising.', 'duration': 28.721, 'max_score': 40080.273, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go40080273.jpg'}, {'end': 40222.488, 'src': 'embed', 'start': 40191.224, 'weight': 4, 'content': [{'end': 40194.705, 'text': 'The digital marketer also needs to manage the campaigns.', 'start': 40191.224, 'duration': 3.481}, {'end': 40203.734, 'text': "Next, like we mentioned earlier, he or she needs to acquire leads and drive traffic to the brand's website,", 'start': 40195.848, 'duration': 7.886}, {'end': 40209.879, 'text': 'taking advantage of the digital channels we mentioned earlier, alongside providing high quality content.', 'start': 40203.734, 'duration': 6.145}, {'end': 40222.488, 'text': 'The digital marketer also needs to perform competitive analysis and industry benchmarking to understand what kind of content works best within your industry,', 'start': 40211.303, 'duration': 11.185}], 'summary': 'Digital marketer manages campaigns, acquires leads, and drives traffic through digital channels while analyzing industry benchmarks.', 'duration': 31.264, 'max_score': 40191.224, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go40191224.jpg'}, {'end': 40485.742, 'src': 'embed', 'start': 40455.151, 'weight': 7, 'content': [{'end': 40458.016, 'text': "Next, you'll need to perform a content audit.", 'start': 40455.151, 'duration': 2.865}, {'end': 40469.152, 'text': 'It involves taking a look at all the content on your website and assessing its relative strengths and weaknesses in order to prioritize your future marketing activities.', 'start': 40458.677, 'duration': 10.475}, {'end': 40474.194, 'text': 'Then you need to choose a content management system of your choosing.', 'start': 40470.171, 'duration': 4.023}, {'end': 40479.178, 'text': 'There are a number of options available like WordPress, MailChimp and Squaresace.', 'start': 40474.894, 'duration': 4.284}, {'end': 40485.742, 'text': "You'll need to keep brainstorming for new forms of content that'll attract the attention of new audience.", 'start': 40479.878, 'duration': 5.864}], 'summary': 'Perform content audit, choose cms, brainstorm new content for audience.', 'duration': 30.591, 'max_score': 40455.151, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go40455151.jpg'}, {'end': 40702.063, 'src': 'embed', 'start': 40650.793, 'weight': 6, 'content': [{'end': 40653.836, 'text': 'Here are some of the popular social media marketing tools.', 'start': 40650.793, 'duration': 3.043}, {'end': 40660.381, 'text': 'There is Hootsuite, TweetDeck, Sprout Social and Buffer, just to name a few.', 'start': 40654.416, 'duration': 5.965}, {'end': 40664.304, 'text': "Next up, let's have a look at Search Engine Marketing.", 'start': 40661.361, 'duration': 2.943}, {'end': 40673.862, 'text': 'Search engine marketing, or SEM, is a marketing process that involves websites increasing the amount of traffic,', 'start': 40665.635, 'duration': 8.227}, {'end': 40680.027, 'text': 'as well as their visibility on search engine result pages, by taking advantage of paid advertising.', 'start': 40673.862, 'duration': 6.165}, {'end': 40683.951, 'text': "Let's now take a look at the process of search engine marketing.", 'start': 40680.888, 'duration': 3.063}, {'end': 40691.176, 'text': 'First off, as usual, is to determine what goal you want to achieve with your SEM campaign.', 'start': 40684.932, 'duration': 6.244}, {'end': 40696.78, 'text': 'More leads? Conversions? Subscriptions? You decide.', 'start': 40692.057, 'duration': 4.723}, {'end': 40702.063, 'text': 'Then, you will need to research what kinds of keywords you want to advertise on.', 'start': 40697.681, 'duration': 4.382}], 'summary': 'Popular social media marketing tools include hootsuite, tweetdeck, sprout social, and buffer. search engine marketing involves increasing website traffic and visibility through paid advertising, starting with setting goals and researching keywords.', 'duration': 51.27, 'max_score': 40650.793, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go40650793.jpg'}, {'end': 40878.164, 'src': 'embed', 'start': 40852.266, 'weight': 9, 'content': [{'end': 40862.295, 'text': "Now, once an affiliate has been selected, he or she places ads on their website or the platform of their choosing advertising the merchant's products.", 'start': 40852.266, 'duration': 10.029}, {'end': 40868.079, 'text': "Interested customers then click on these ads and are sent to the merchant's website.", 'start': 40863.095, 'duration': 4.984}, {'end': 40873.202, 'text': 'If customers make a purchase, the affiliate network makes a note of it.', 'start': 40869.06, 'duration': 4.142}, {'end': 40878.164, 'text': 'The transaction is then validated and credited to the affiliate.', 'start': 40873.802, 'duration': 4.362}], 'summary': 'Affiliates place ads, customers click, network notes purchase, affiliate credited.', 'duration': 25.898, 'max_score': 40852.266, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go40852266.jpg'}, {'end': 40932.09, 'src': 'embed', 'start': 40906.309, 'weight': 5, 'content': [{'end': 40913.874, 'text': 'Email marketing is the process of using personalized emails to convert prospective users into potential customers.', 'start': 40906.309, 'duration': 7.565}, {'end': 40916.115, 'text': "Here's the process of email marketing.", 'start': 40914.314, 'duration': 1.801}, {'end': 40921.379, 'text': 'First, you decide on what goal you want to achieve with your email marketing campaign.', 'start': 40916.656, 'duration': 4.723}, {'end': 40925.743, 'text': 'Then you decide what kind of emails you want to send.', 'start': 40922.179, 'duration': 3.564}, {'end': 40932.09, 'text': 'Is it a welcome email, a newsletter, a lead nurturing email, a re-engagement email.', 'start': 40926.124, 'duration': 5.966}], 'summary': 'Email marketing converts potential users into customers by sending personalized emails, such as welcome emails, newsletters, and lead nurturing emails.', 'duration': 25.781, 'max_score': 40906.309, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go40906309.jpg'}], 'start': 38845.051, 'title': 'Digital marketing essentials and strategies', 'summary': 'Covers essential elements of digital marketing such as designing, social listening, and email marketing, emphasizing key statistics and concepts. it also explores the importance of different content types in email marketing, the significance of social media marketing, and key concepts of ppc. additionally, it delves into the importance of seo and ppc, with key stats and concepts, and explores the impact of digital marketing, roles, skills, tools, strategies, and careers in the field.', 'chapters': [{'end': 39294.373, 'start': 38845.051, 'title': 'Digital marketing essentials', 'summary': 'Covers essential elements of digital marketing including designing, social listening, copywriting, and email marketing, highlighting key statistics and concepts for each area.', 'duration': 449.322, 'highlights': ['Email marketing statistics The transcript provides valuable statistics on email marketing, such as the global email users in 2019 amounting to 3.9 million and projected growth to 4.3 billion by 2023, as well as the reliance of 81% of SMBs on email as their primary customer acquisition channel.', 'Importance of visual images in content marketing It is revealed that 32% of marketers consider visual images as the most important form of content for their business, with 70% of companies investing in content marketing, potentially including visual marketing strategies.', "Social listening and customer engagement The importance of social listening is emphasized, highlighting the method's role in improving a brand's relationship with users, potentially converting them into customers and increasing loyalty.", 'Key concepts of copywriting The transcript delves into the key concepts of copywriting, emphasizing understanding customers and competition, good grammar, and writing skills as essential for success.']}, {'end': 39690.781, 'start': 39296.3, 'title': 'Email, social media, and ppc marketing', 'summary': 'Covers the importance of different content types in email marketing, the necessity of tools like hubspot and mailchimp, the significance of social media marketing in reaching a wide audience, and the key concepts of ppc including google ads and analytics.', 'duration': 394.481, 'highlights': ['The significance of social media marketing in reaching a wide audience, with statistics showing its effectiveness for businesses and the active user base across different generations. 73% of marketers believe social media marketing has been somewhat effective or very effective for their business. Lastly, 90.4% of millennials, 77.5% of Generation X, and 48.2% of baby boomers are active social media users.', 'The importance of different content types in email marketing and the necessity of tools like HubSpot and MailChimp, which offer features like contact segmenting, autoresponders, A-B testing, and more. To be successful at email marketing, it is absolutely necessary to be experienced with tools like HubSpot and MailChimp, which come with a number of features like contact segmenting, autoresponders, service and app integration, A-B testing, and much more.', 'The key concepts of PPC, including understanding different search engines and their advertising rules, the significance of Google Ads, and the importance of metrics like CPC, clicks, click-through rate, and quality score. Different metrics like CPC or cost per click clicks, click-through rate and quality score need to be understood so that optimal and well-informed decisions can be made.']}, {'end': 40025.678, 'start': 39692.242, 'title': 'Seo, ppc, and data analytics certifications', 'summary': "Covers the importance of seo and ppc, with key stats such as the first five organic results accounting for 67.60% of clicks and a 200% growth in 'where to buy plus near me' queries, and the key concepts of seo including technical seo, content marketing, link building, site usability, and necessary tools like moz and google analytics, as well as the significance of data analysis including popular tools like apache spark and google analytics, data visualization, and understanding data structures and basic statistics.", 'duration': 333.436, 'highlights': ["SEO Statistics The first five organic results account for 67.60% of all clicks, 'where to buy plus near me' mobile queries have grown by over 200% in the past two years, and 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.", "Key Concepts of SEO Key concepts include technical SEO such as server site settings and sitemaps, content marketing's importance and its synergy with SEO, link building for successful SEO, site usability, and the use of tools like Moz and Google Analytics.", 'Data Analysis Concepts Understanding popular data analytics tools like Apache Spark and Tableau, the significance of Google Analytics for website analysis, data visualization for quick understanding and trend identification, and the importance of understanding data structures and basic statistics.']}, {'end': 40453.985, 'start': 40026.478, 'title': 'Digital marketing: roles & skills', 'summary': 'Explores the impact of digital marketing, the roles and responsibilities of a digital marketer, and the skills required to become one, highlighting the types of digital marketing and the process of seo, emphasizing the importance of on-page and off-page optimization.', 'duration': 427.507, 'highlights': ['The internet has revolutionized marketing, allowing brands to reach a global audience and utilize digital channels like websites and social media platforms; digital marketing encompasses various types including search engine optimization, content marketing, and social media marketing. Digital marketing has facilitated global reach and utilizes various digital channels like websites and social media platforms; encompasses types such as search engine optimization, content marketing, and social media marketing.', "A digital marketer's responsibilities include generating leads, developing and managing marketing campaigns, acquiring leads, driving traffic, performing competitive analysis, and utilizing tools like Buffer and Hootsuite to measure and optimize marketing campaigns. Digital marketer responsibilities include lead generation, campaign management, traffic acquisition, competitive analysis, and using tools like Buffer and Hootsuite to measure and optimize campaigns.", 'SEO involves on-page and off-page optimization, where on-page SEO focuses on website elements and content optimization, while off-page SEO involves actions outside the website to affect search engine rankings and user perception. SEO encompasses on-page and off-page optimization; on-page SEO focuses on website elements and content optimization, while off-page SEO involves actions outside the website.', 'Content marketing focuses on creating and sharing valuable, relevant content, setting goals for marketing campaigns, and identifying target audiences through creating buyer personas to attract the attention of a targeted online audience. Content marketing involves creating valuable content, setting campaign goals, and identifying target audiences through creating buyer personas.']}, {'end': 41224.453, 'start': 40455.151, 'title': 'Digital marketing: tools, strategies, and careers', 'summary': 'Covers the processes and tools for content audit, social media marketing, search engine marketing, affiliate marketing, and email marketing, along with popular job roles and salaries in digital marketing.', 'duration': 769.302, 'highlights': ['Process of Email Marketing The process of email marketing includes setting goals, choosing email types, selecting an email marketing tool, attracting subscribers, planning emails, creating attractive subject lines and designs, and using A/B tests and analytics to measure campaign success.', 'Social Media Marketing Tools The chapter mentions popular social media marketing tools like Hootsuite, TweetDeck, Sprout Social, and Buffer, emphasizing the importance of listening to and engaging with followers, analyzing results, and running social media advertisements.', 'Content Audit and Management System The process of content audit involves assessing the strengths and weaknesses of website content to prioritize future marketing activities, followed by the selection of a content management system such as WordPress, MailChimp, or Squarespace.', 'Search Engine Marketing Process The process of search engine marketing includes determining campaign goals, researching and bidding on keywords, setting up ad headlines, monitoring and measuring campaign performance, and making regular optimizations to renew customer interest.', 'Affiliate Marketing Process The affiliate marketing process involves choosing an affiliate network, setting up rules and guidelines for affiliates, selecting affiliates, placing ads, tracking customer clicks and purchases, and crediting affiliates with commissions for successful transactions.']}], 'duration': 2379.402, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/gkjafTTU_Go/pics/gkjafTTU_Go38845051.jpg', 'highlights': ['Email marketing statistics: Global email users in 2019: 3.9M, projected growth to 4.3B by 2023. 81% of SMBs rely on email for customer acquisition.', 'Significance of social media marketing: 73% of marketers find it effective. Active user base: 90.4% millennials, 77.5% Gen X, 48.2% baby boomers.', "SEO statistics: First 5 organic results account for 67.60% of all clicks. 'Where to buy plus near me' mobile queries grew by over 200% in 2 years.", "Digital marketing's impact: Revolutionized global reach through websites and social media. Encompasses SEO, content marketing, and social media marketing.", 'Responsibilities of a digital marketer: Lead generation, campaign management, traffic acquisition, competitive analysis. Utilizes tools like Buffer and Hootsuite.', 'Process of email marketing: Includes setting goals, choosing email types, selecting tools, attracting subscribers, planning emails, A/B tests, and analytics.', 'Social media marketing tools: Hootsuite, TweetDeck, Sprout Social, and Buffer. Emphasizes listening to and engaging with followers, analyzing results, and running ads.', 'Content audit and management system: Assessing content strengths and weaknesses, selecting a CMS like WordPress, MailChimp, or Squarespace.', 'Search engine marketing process: Involves determining campaign goals, keyword research, ad setup, monitoring performance, and making optimizations.', 'Affiliate marketing process: Involves choosing an affiliate network, setting rules, selecting affiliates, placing ads, tracking clicks and purchases, and crediting commissions.']}], 'highlights': ['Digital marketing leverages multiple channels, providing better audience interaction and brand trust, leading to more effective marketing strategies.', 'Real-time results are a significant benefit of digital marketing, offering instant analytics and reporting, in contrast to the delayed communication of traditional marketing.', 'Email marketing allows for personalized and segmented emails, making it an effective way to reach target audiences, with the ability to track the success of email campaigns through metrics like click-through rates and conversions.', 'The chapter emphasizes that 83% of the online audience require encouragement to complete a purchase, suggesting the use of promos and incentives to drive conversions.', 'Emphasize maximizing post-purchase stage through digital marketing tools, offering discounts, referral opportunities, and cross product sales to incentivize customers.', 'Moz provides in-depth backlink analysis, domain authority, and off-page SEO tools, including spam score and linking domains, essential for measuring off-page SEO.', 'MailChimp, Marketo, and HubSpot are essential email marketing tools, emphasizing the need for detailed insights, segmentation, and automated campaigns within these platforms.', 'The chapter emphasizes the availability of A-B testing in Facebook Ads Manager as a key feature for optimizing ad performance.', 'Keyword research is emphasized as the most important activity in SEO, enabling understanding of search volume and competition for chosen keywords, thus guiding the on-page SEO process.', "Facebook's extensive user base of 2.27 billion in Q3 2018, combined with the ability to target specific audiences based on interests, demographics, and location, provides a powerful platform for reaching potential customers.", "Instagram Stories, with their potential to influence reach and engagement rates, and IGTV's unique mobile-friendly layout, provide valuable marketing opportunities, including the chance to appear in the Explore section and create evergreen content.", "Twitter's substantial user base and high daily tweet volume showcase its potential for reaching a large audience, providing a strong foundation for follower growth.", 'Paid advertising provides improved targeting and cost effectiveness, allowing for refinement of ad campaign performance using native analytics on social media platforms, ensuring maximum return on investment.', 'Affiliate marketing involves merchants paying commissions to entities for promoting and selling their products, with affiliates being incentivized based on registrations, email signups, sales, and subscriptions.', "The book 'Scientific Advertising' by Claude C. Hopkins, released in 1923, details the original description for split testing and coupon-based customer tracking and loyalty programs, ensuring reduced losses from unsuccessful ads and multiplied gains from profitable ads.", 'Email marketing statistics: Global email users in 2019: 3.9M, projected growth to 4.3B by 2023. 81% of SMBs rely on email for customer acquisition.', "Digital marketing's impact: Revolutionized global reach through websites and social media. Encompasses SEO, content marketing, and social media marketing.", 'Responsibilities of a digital marketer: Lead generation, campaign management, traffic acquisition, competitive analysis. Utilizes tools like Buffer and Hootsuite.']}