title
Digital Marketing Course Part - 2 🔥 | Digital Marketing Tutorial For Beginners | Simplilearn

description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=DigitalMarketingPart2-fsDwHJa_xcE&utm_medium=DescriptionFirstFold&utm_source=youtube This Digital Marketing Course video is the second part of a series that will have everything you need to know about Digital Marketing. This video covers a wide range of topics like Google ads, Google display network, Google analytics, how to set up goals in Google ads, Google data studio, how to start with social media marketing, facebook ads, facebook ads tips and strategies. 🔥 Digital Marketing Course Part1: https://www.youtube.com/watch?v=nU-IIXBWlS4 🔥 Digital Marketing Course Part3: https://www.youtube.com/watch?v=gNBXwFsNm-8 Below topics are explained in this Digital Marketing Full Course: 1. How to advertise on google 00:56 2. Google Ads Tutorial 01:05 3. What are Google Ads 01:12 4. What are the various formats in Google Ads 12:15 5. Where is Google showing your ads 20:33 6. How can you create a Google Ad 33:40 7. Important metrics to track 44:08 8. Optimizing your advertisements 53:33 9. Google Display Network 01:01:31 10. What is the Google Display Network 01:02:22 11. GDN vs GSN 01:08:15 12. Google Display Network Ad formats 01:12:43 13. How to set up an Ad on GDN 01:14:23 14. Advantages of the GDN 01:32:16 15. Google Analytics 01:36:18 16. How to setup Google Analytics account 01:36:33 17. Google Analytics reports 01:49:32 18. How to setup Goals In Google Analytics 2019 02:33:15 19. Google data Studio Tutorila 03:37:46 20. How to start Social Media Marketing 041:04:39 21. What is Social Media Marketing 04:04:50 22. Why do Social Media Marketing 04:06:00 23. What are the channels use for SMM and how can you use them Media Marketing 04:08:45 24. What are the tools for Social 04:46:24 25. Tips to be a good Social Media Marketer04:49:42 26. Facebook Ads Tutorial 04:53:00 27. What are Facebook Ads 04:53:06 28. Why advertise on Facebook 04:54:02 29. What are the types of Facebook Ads 04:58:22 30. What are the steps to creating a Facebook Ad 05:04:27 31. The Do's and Don'ts of Facebook Advertising 05:47:41 32. Facebook Advertising Tips and Strategies 05:52:51 33. How to Rank Youtube Videos 06:35:19 34. Youtube Keyword Research 06:38:06 35. Create high-quality videos 06:58:47 36. Importance of user engagement 07:13:49 37. Promote your content 07:18:17 38. How to create a Youtube Channel 07:28:18 39. Creator Studio 07:48:32 40. How to Increase Youtube Subscribers 08:03:03 41. Important metrics for YouTube 09:20:27 42. How to create Youtube Ad 09:25:17 43. How to Increase Followers on Instagram 09:41:37 44. How to increase twitter followers 10:17:37 Watch more videos on Digital Marketing: https://www.youtube.com/watch?v=ZVuHLPl69mM&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI #DigitalMarketingFullCourse #DigitalMarketingTutorialForBeginners #DigitalMarketing #LearnDigitalMarketing #DigitalMarketingForBeginners #DigitalMarketingTools #WhatIsDigitalMarketing #DigitalMarketingCourse #Simplilearn ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Become eligible to be part of the Purdue University Alumni Association - Masterclasses delivered by Purdue faculty - Harvard Business Publishing Cases - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology Learn more at: https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training?utm_campaign=Digital-Marketing-Full-Course-fsDwHJa_xcE&utm_medium=Description&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

detail
{'title': 'Digital Marketing Course Part - 2 🔥 | Digital Marketing Tutorial For Beginners | Simplilearn', 'heatmap': [{'end': 15367.618, 'start': 14964.394, 'weight': 1}], 'summary': 'This digital marketing tutorial covers essential topics including google ads, analytics, social media strategies, facebook, instagram, google analytics setup, social media advertising, facebook and youtube ad strategies, youtube video and channel optimization, and social media marketing strategies with quantifiable data such as audience reach, user engagement, subscriber increase, and ad campaign success metrics.', 'chapters': [{'end': 42.88, 'segs': [{'end': 34.435, 'src': 'embed', 'start': 5.233, 'weight': 0, 'content': [{'end': 9.016, 'text': 'Hi guys, welcome to part 2 of the digital marketing full course video by Simply Learn.', 'start': 5.233, 'duration': 3.783}, {'end': 13.059, 'text': "In this video, we'll be covering everything you need to know about digital marketing.", 'start': 9.576, 'duration': 3.483}, {'end': 16.12, 'text': "We'll do this with the help of our instructor Rob Sanders.", 'start': 13.64, 'duration': 2.48}, {'end': 23.567, 'text': "In this video we'll learn about Google Ads, Google Display Network, Google Analytics, how to set up goals in Google Ads,", 'start': 16.942, 'duration': 6.625}, {'end': 26.75, 'text': 'how to set up event tracking in Google Ads and Google Data Studio.', 'start': 23.567, 'duration': 3.183}, {'end': 34.435, 'text': "We'll also be talking about how to start with social media marketing, Facebook advertising tips and strategies, how to rank YouTube videos,", 'start': 27.33, 'duration': 7.105}], 'summary': 'Part 2 covers google ads, analytics, facebook ads, and social media marketing.', 'duration': 29.202, 'max_score': 5.233, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE5233.jpg'}], 'start': 5.233, 'title': 'Digital marketing essentials', 'summary': 'Provides a comprehensive overview of digital marketing, covering google ads, display network, analytics, and social media strategies for facebook, youtube, and instagram.', 'chapters': [{'end': 42.88, 'start': 5.233, 'title': 'Digital marketing essentials', 'summary': 'Covers a comprehensive overview of digital marketing, including google ads, display network, analytics, social media marketing, and strategies for facebook, youtube, and instagram.', 'duration': 37.647, 'highlights': ['The video covers Google Ads, Google Display Network, Google Analytics, and Google Data Studio, providing a comprehensive understanding of these digital marketing tools.', 'The chapter also includes practical tips and strategies for social media marketing, Facebook advertising, YouTube video ranking, YouTube channel creation, YouTube subscribers increase, YouTube ads, Instagram followers increase, and Twitter followers increase.', 'The instructor, Rob Sanders, will guide you through everything you need to know about digital marketing, making it a valuable resource for learners.', 'The video is part 2 of the digital marketing full course by Simply Learn, indicating that it is part of a comprehensive learning program.', 'The chapter promises to equip learners with the necessary knowledge and skills for effective digital marketing, making it a valuable resource for aspiring digital marketers.']}], 'duration': 37.647, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE5233.jpg', 'highlights': ['The video covers Google Ads, Google Display Network, Google Analytics, and Google Data Studio, providing a comprehensive understanding of these digital marketing tools.', 'The chapter also includes practical tips and strategies for social media marketing, Facebook advertising, YouTube video ranking, YouTube channel creation, YouTube subscribers increase, YouTube ads, Instagram followers increase, and Twitter followers increase.', 'The instructor, Rob Sanders, will guide you through everything you need to know about digital marketing, making it a valuable resource for learners.', 'The video is part 2 of the digital marketing full course by Simply Learn, indicating that it is part of a comprehensive learning program.', 'The chapter promises to equip learners with the necessary knowledge and skills for effective digital marketing, making it a valuable resource for aspiring digital marketers.']}, {'end': 1465.676, 'segs': [{'end': 239.761, 'src': 'embed', 'start': 210.849, 'weight': 9, 'content': [{'end': 213.27, 'text': 'you got an organic listing, but really at the top.', 'start': 210.849, 'duration': 2.421}, {'end': 215.211, 'text': "this is what we're going to focus on today.", 'start': 213.27, 'duration': 1.941}, {'end': 216.932, 'text': "we're going to talk about sponsored search.", 'start': 215.211, 'duration': 1.721}, {'end': 222.634, 'text': 'so you can see here for this particular keyword query that i typed in what are google ads really?', 'start': 216.932, 'duration': 5.702}, {'end': 226.696, 'text': 'two sponsored search or pay-per-click ads appeared.', 'start': 222.634, 'duration': 4.062}, {'end': 236.8, 'text': "now if i happen to click on any one of these two and go to that particular advertisements website, they're gonna pay google a specific cost per click.", 'start': 226.696, 'duration': 10.104}, {'end': 239.761, 'text': "so that's how it looks on google.com.", 'start': 237, 'duration': 2.761}], 'summary': 'Focus on sponsored search with two pay-per-click ads appearing for the keyword query, leading to specific cost per click for advertisers on google.', 'duration': 28.912, 'max_score': 210.849, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE210849.jpg'}, {'end': 506.662, 'src': 'embed', 'start': 475.2, 'weight': 0, 'content': [{'end': 477.721, 'text': 'we can certainly measure our performance.', 'start': 475.2, 'duration': 2.521}, {'end': 485.906, 'text': "so with google we're paying cost per click and so based on that model, you know, we can certainly measure what keywords,", 'start': 477.721, 'duration': 8.185}, {'end': 489.729, 'text': "what ads are generating traffic to the website and how much we're paying for that.", 'start': 485.906, 'duration': 3.823}, {'end': 496.933, 'text': 'okay, and if that traffic turns out to be a lead, we can measure that against that specific keyword or ad or campaign.', 'start': 489.729, 'duration': 7.204}, {'end': 501.197, 'text': 'So we can certainly measure our performance all the way down to the keyword level.', 'start': 497.213, 'duration': 3.984}, {'end': 506.662, 'text': "And we can measure up against how many conversions or what we're paying for those conversions.", 'start': 501.637, 'duration': 5.025}], 'summary': 'Measuring performance with google ads, tracking cost per click, and conversions at keyword level.', 'duration': 31.462, 'max_score': 475.2, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE475200.jpg'}, {'end': 593.117, 'src': 'embed', 'start': 566.422, 'weight': 12, 'content': [{'end': 574.565, 'text': 'because, as we shown here in our example, if I go back to our example a couple minutes ago you know, if you want to bid on the keyword,', 'start': 566.422, 'duration': 8.143}, {'end': 575.426, 'text': 'what are Google ads?', 'start': 574.565, 'duration': 0.861}, {'end': 576.767, 'text': 'Why would you bid on that?', 'start': 575.766, 'duration': 1.001}, {'end': 578.748, 'text': "Well, it's relevant to your business.", 'start': 576.847, 'duration': 1.901}, {'end': 586.513, 'text': "Maybe you're in the digital marketing industry and you want to help folks who need help in advertising on Google ads.", 'start': 578.828, 'duration': 7.685}, {'end': 593.117, 'text': "But what if you want to be found for that organically? Well, if you're not found for it organically, then you can bid on it.", 'start': 586.733, 'duration': 6.384}], 'summary': 'Bidding on relevant keywords in google ads can help businesses target potential clients, especially if they are not found organically.', 'duration': 26.695, 'max_score': 566.422, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE566422.jpg'}, {'end': 746.847, 'src': 'embed', 'start': 719.565, 'weight': 13, 'content': [{'end': 725.31, 'text': 'And so you could certainly be listed in the SERPs or also known as organic search.', 'start': 719.565, 'duration': 5.745}, {'end': 735.46, 'text': 'But the great thing is Google Ads is there to help you get your brand or product in front of that user looking for a specific need or service.', 'start': 725.571, 'duration': 9.889}, {'end': 740.363, 'text': "so let's shift focus now and talk about the various formats in google ads.", 'start': 735.74, 'duration': 4.623}, {'end': 742.425, 'text': 'on google search we have text ads.', 'start': 740.363, 'duration': 2.062}, {'end': 746.847, 'text': 'so text ads are the only ad format on google search.', 'start': 742.425, 'duration': 4.422}], 'summary': 'Google ads offers text ads for search, helping brands reach specific users.', 'duration': 27.282, 'max_score': 719.565, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE719565.jpg'}, {'end': 1152.2, 'src': 'embed', 'start': 1125.34, 'weight': 6, 'content': [{'end': 1134.247, 'text': 'So you can showcase these shopping ads on Google Search by certainly really giving Google access to your product inventory.', 'start': 1125.34, 'duration': 8.907}, {'end': 1140.411, 'text': 'connecting in some reviews, connecting in some information, connecting in the pricing points and voila.', 'start': 1134.247, 'duration': 6.164}, {'end': 1146.256, 'text': "It's really fairly easy to set up Google Shopping ads within Google Search.", 'start': 1140.612, 'duration': 5.644}, {'end': 1152.2, 'text': 'and the great thing about shopping ads is it also appears under images and also appears under shopping.', 'start': 1146.576, 'duration': 5.624}], 'summary': 'Set up google shopping ads on google search easily, appearing under images and shopping.', 'duration': 26.86, 'max_score': 1125.34, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE1125340.jpg'}, {'end': 1207.671, 'src': 'embed', 'start': 1182.398, 'weight': 1, 'content': [{'end': 1191.162, 'text': 'So when you run advertisements on Google, if you have a phone number associated with your business, you can certainly add that phone number to the ad.', 'start': 1182.398, 'duration': 8.764}, {'end': 1198.786, 'text': 'So if somebody is searching on their mobile device and your ad is displayed along with your number, they click on your number.', 'start': 1191.202, 'duration': 7.584}, {'end': 1202.488, 'text': "They're actually going to call your business and Google can track that.", 'start': 1198.966, 'duration': 3.522}, {'end': 1207.671, 'text': 'they can track how many people click on your number and even turn that into a conversion for you.', 'start': 1202.608, 'duration': 5.063}], 'summary': 'Google ads can track phone number clicks and conversions, aiding businesses.', 'duration': 25.273, 'max_score': 1182.398, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE1182398.jpg'}, {'end': 1340.792, 'src': 'embed', 'start': 1312.976, 'weight': 4, 'content': [{'end': 1318.82, 'text': "So if you're gonna advertise on Google with a text ad, you want to make sure you're always at the top.", 'start': 1312.976, 'duration': 5.844}, {'end': 1326.586, 'text': "So let's have a look at the different types of search networks that Google Ads is affiliated with.", 'start': 1318.82, 'duration': 7.766}, {'end': 1329.668, 'text': 'so the first is Google search.', 'start': 1326.586, 'duration': 3.082}, {'end': 1332.489, 'text': "okay, so let's focus on Google search.", 'start': 1330.208, 'duration': 2.281}, {'end': 1340.792, 'text': 'and so, basically, when we say Google search or search sites, we really mean google.com, or all Google search engines, for that matter.', 'start': 1332.489, 'duration': 8.303}], 'summary': 'To advertise on google, aim for top position. google ads is affiliated with google search and its search engines.', 'duration': 27.816, 'max_score': 1312.976, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE1312976.jpg'}], 'start': 43.467, 'title': 'Google ads and its benefits', 'summary': 'Delves into the significance, functionality, and benefits of advertising on google ads, emphasizing reaching a vast audience, paying for clicks, increasing brand awareness, and driving high-quality traffic and conversions. it also discusses the various ad formats and benefits, including top of mind awareness, retargeting, increased intelligence, and performance measurement, as well as setting up google shopping ads and ad placement for effective performance measurements on google search networks.', 'chapters': [{'end': 383.123, 'start': 43.467, 'title': 'Advertising on google ads', 'summary': 'Discusses the key aspects of advertising on google ads, including its significance, functionality, and benefits such as reaching a vast audience, paying for clicks, and increasing brand awareness, with google ads being one of the main sources of revenue for google.', 'duration': 339.656, 'highlights': ['Google Ads, also known as Google AdWords, has been a main source of revenue for Google, with around 90% of its revenue coming from Google Ads. Google Ads is a significant source of revenue for Google, with approximately 90% of its revenue derived from this platform.', 'Advertisers pay for clicks on their ads through Google Ads, making it a pay-per-click (PPC) model, ensuring quality traffic to their websites. Google Ads operates on a pay-per-click model, where advertisers pay for clicks on their ads, ensuring the generation of quality traffic to their websites.', 'Google Ads increases brand awareness by reaching a vast audience through its Display Network and the search engine itself, with millions of daily users in the United States alone. Google Ads is effective in increasing brand awareness by reaching a large audience through its Display Network and the search engine, with millions of daily users in the United States.']}, {'end': 794.892, 'start': 383.644, 'title': 'Google ads benefits & formats', 'summary': 'Discusses the benefits of google ads including top of mind awareness, retargeting, increased intelligence, performance measurement, flexibility, and complementing organic search, as well as the format of text ads on google search.', 'duration': 411.248, 'highlights': ['Google Ads provides top of mind awareness, retargeting, increased intelligence, performance measurement, and high flexibility. Google Ads offers top of mind awareness, retargeting, increased intelligence, and performance measurement, allowing for highly quantitative advertising with flexibility.', 'Retargeting allows showing ads to visitors who have not performed a desired action on the website, increasing the chance of conversion. Retargeting on Google Ads targets visitors who have not performed desired actions on the website, increasing the chance of conversion.', 'Google Ads enables measurement of performance down to the keyword level and optimization for conversions, making it highly quantitative. Google Ads allows measurement of performance down to the keyword level and optimization for conversions, providing highly quantitative advertising.', 'Google Ads offers high flexibility in ad customization, targeting options, and ad formats, complementing organic search strategies. Google Ads provides high flexibility in ad customization, targeting options, and ad formats, complementing organic search strategies.', 'Using Google Ads is a good option when not ranking organically for certain keywords, as it complements organic search and maximizes clicks. Google Ads is a good option when not ranking organically for certain keywords, as it complements organic search and maximizes clicks.', 'Google Ads text ads include multiple headlines and descriptions, allowing for specific information and ad extensions. Google Ads text ads on Google search include multiple headlines and descriptions, allowing for specific information and ad extensions.']}, {'end': 1124.84, 'start': 795.112, 'title': 'Google ads: formats and benefits', 'summary': 'Discusses the various ad formats available on google, including site link extensions, responsive display ads, image ads, app promotional ads, video ads, and shopping ads, emphasizing their benefits in driving high-quality traffic and conversions.', 'duration': 329.728, 'highlights': ['Shopping ads are a great way to get your product in front of the right user, with a cost per click model and the opportunity to convert at a high rate. Shopping ads allow advertisers to showcase their products to relevant users, potentially leading to high conversion rates, making it a beneficial ad format for driving high-quality traffic and potential conversions.', 'The purpose of site link extensions is to help generate clicks and drive traffic to the website. Site link extensions aim to increase website traffic by providing additional links to specific pages on the website, aligning with the overall goal of generating clicks and driving traffic.', 'Responsive display ads adjust their size, appearance, and format based on available space, offering a solution for showcasing diverse products and categories without the need for static ads. Responsive display ads provide flexibility in showcasing a wide range of products and categories by automatically adjusting their format, making it a suitable option for advertisers with extensive product offerings.']}, {'end': 1465.676, 'start': 1125.34, 'title': 'Google ads & shopping highlights', 'summary': 'Covers setting up google shopping ads on google search, showcasing products through shopping ads and call ads for mobile, as well as ad placement and performance measurements on google search networks.', 'duration': 340.336, 'highlights': ['Google Shopping ads showcase products on Google Search, images, and shopping, providing a great option to display products to potential customers. Google Shopping ads can appear on Google Search, images, and shopping, allowing businesses to showcase their products to potential customers.', 'Call ads on Google are great for mobile, allowing businesses to add phone numbers to ads for easy access and tracking of calls, which can be converted into measurable conversions. Call ads on Google for mobile allow businesses to add phone numbers to ads, enabling easy access for customers to call and providing tracking for measurable conversions.', 'Google Search network allows advertising on Google search, with text ads appearing at the top or bottom depending on the keyword and competition, emphasizing the importance of being in the top positions for ad performance. The Google Search network enables advertising with text ads appearing at the top or bottom based on keyword competition, highlighting the significance of being in the top positions for ad performance.']}], 'duration': 1422.209, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE43467.jpg', 'highlights': ['Google Ads is a significant source of revenue for Google, with approximately 90% of its revenue derived from this platform.', 'Google Ads operates on a pay-per-click model, where advertisers pay for clicks on their ads, ensuring the generation of quality traffic to their websites.', 'Google Ads is effective in increasing brand awareness by reaching a large audience through its Display Network and the search engine, with millions of daily users in the United States.', 'Google Ads offers top of mind awareness, retargeting, increased intelligence, and performance measurement, allowing for highly quantitative advertising with flexibility.', 'Retargeting on Google Ads targets visitors who have not performed desired actions on the website, increasing the chance of conversion.', 'Google Ads allows measurement of performance down to the keyword level and optimization for conversions, providing highly quantitative advertising.', 'Google Ads provides high flexibility in ad customization, targeting options, and ad formats, complementing organic search strategies.', 'Google Ads is a good option when not ranking organically for certain keywords, as it complements organic search and maximizes clicks.', 'Shopping ads allow advertisers to showcase their products to relevant users, potentially leading to high conversion rates, making it a beneficial ad format for driving high-quality traffic and potential conversions.', 'Site link extensions aim to increase website traffic by providing additional links to specific pages on the website, aligning with the overall goal of generating clicks and driving traffic.', 'Responsive display ads provide flexibility in showcasing a wide range of products and categories by automatically adjusting their format, making it a suitable option for advertisers with extensive product offerings.', 'Google Shopping ads can appear on Google Search, images, and shopping, allowing businesses to showcase their products to potential customers.', 'Call ads on Google for mobile allow businesses to add phone numbers to ads, enabling easy access for customers to call and providing tracking for measurable conversions.', 'The Google Search network enables advertising with text ads appearing at the top or bottom based on keyword competition, highlighting the significance of being in the top positions for ad performance.']}, {'end': 2567.734, 'segs': [{'end': 1515.466, 'src': 'embed', 'start': 1489.789, 'weight': 3, 'content': [{'end': 1496.153, 'text': "I'm gonna see local listings here Okay, so this is tied to Google my business not Google Ads.", 'start': 1489.789, 'duration': 6.364}, {'end': 1498.235, 'text': 'Okay, so this is completely different.', 'start': 1496.173, 'duration': 2.062}, {'end': 1502.838, 'text': "So don't don't mix this up with running ads on Google search.", 'start': 1498.235, 'duration': 4.603}, {'end': 1510.923, 'text': "So Google, my business, is tied to local listings or Google Maps and again with desktop, Which is what I'm showing you, the search result on.", 'start': 1502.838, 'duration': 8.085}, {'end': 1515.466, 'text': "you're gonna see likely Google local listings above organic results.", 'start': 1510.923, 'duration': 4.543}], 'summary': 'Google my business is tied to local listings on google maps, appearing above organic results.', 'duration': 25.677, 'max_score': 1489.789, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE1489789.jpg'}, {'end': 2011.068, 'src': 'embed', 'start': 1989.64, 'weight': 1, 'content': [{'end': 1998.232, 'text': 'so i can see, for examples, by age range, based on my campaign, how many clicks, how many impressions impressions are,', 'start': 1989.64, 'duration': 8.592}, {'end': 2000.295, 'text': 'how many times my ads been seen.', 'start': 1998.232, 'duration': 2.063}, {'end': 2006.844, 'text': "click-through rate, meaning the rate at which people see my ad and are clicking on my ad How much I'm paying per click.", 'start': 2000.295, 'duration': 6.549}, {'end': 2008.906, 'text': 'CPC is cost per click.', 'start': 2007.184, 'duration': 1.722}, {'end': 2010.067, 'text': 'Total cost.', 'start': 2009.106, 'duration': 0.961}, {'end': 2011.068, 'text': 'And conversions.', 'start': 2010.368, 'duration': 0.7}], 'summary': 'Analyze campaign performance by age range: clicks, impressions, click-through rate, cpc, total cost, and conversions.', 'duration': 21.428, 'max_score': 1989.64, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE1989640.jpg'}, {'end': 2523.253, 'src': 'embed', 'start': 2497.686, 'weight': 0, 'content': [{'end': 2507.87, 'text': 'So you have path one, path two, and the whole point of this is for you to customize it based on the keywords you were bidding on.', 'start': 2497.686, 'duration': 10.184}, {'end': 2512.431, 'text': "so if i'm bidding on fig concentrate, i'm going to put fig concentrate in here.", 'start': 2507.87, 'duration': 4.561}, {'end': 2519.692, 'text': "now, remember, when somebody actually clicks on my ad, they're not going to go to valleyfig.com, fig concentrate,", 'start': 2512.431, 'duration': 7.261}, {'end': 2523.253, 'text': "they're going to go to the url up here under final url.", 'start': 2519.692, 'duration': 3.561}], 'summary': 'Customize ad paths based on keywords for better targeting.', 'duration': 25.567, 'max_score': 2497.686, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE2497686.jpg'}], 'start': 1465.676, 'title': 'Google ads display network', 'summary': 'Covers the importance of google search results positioning, advertising on partner sites, and the display network, with insights on reaching wide audiences, retargeting options, and ad targeting for specific websites, gmail, and youtube.', 'chapters': [{'end': 1732.767, 'start': 1465.676, 'title': 'Google search and display network', 'summary': 'Explains the importance of google search results positioning and the option to advertise on google search partners and the display network, with the potential to reach a wide audience through various ad formats and partner sites.', 'duration': 267.091, 'highlights': ['Google search results positioning determines visibility, with ads in positions 1-3 trumping other results. Ads in positions 1-3 on Google search results have the highest visibility and priority over local and organic listings.', 'Advertising on Google search partners can reach various partner sites like YouTube, Amazon, and New York Times. Google search partners include a range of sites such as YouTube, Amazon, New York Times, and even other search engines, providing diverse advertising opportunities.', 'Display Network offers more ad formats and the ability to target specific websites, reaching potential customers early in the buying cycle. The Display Network provides a variety of ad formats, including images and videos, and the option to target specific websites, allowing advertisers to reach potential customers at an early stage in the buying cycle.']}, {'end': 1911.909, 'start': 1732.767, 'title': 'Google ads display network options', 'summary': "Discusses retargeting on google's display network, including reaching potential customers, using keywords, demographics, and topics to target specific audiences, and leveraging analytics for ad optimization.", 'duration': 179.142, 'highlights': ["Retargeting on Google's display network allows reaching potential customers who have previously visited the website but did not perform the desired action, enabling targeted ad placement based on user behavior.", 'Utilizing keywords in display campaigns allows contextual ad placement based on chosen keywords, providing a targeted approach for reaching relevant audiences.', 'Selecting demographics for ad targeting on the display network enables advertisers to focus on specific age groups, ensuring ad placement on websites relevant to the chosen age demographic.', "Choosing topics for ad association on the display network allows advertisers to align their ads with specific topics, leveraging Google's diverse range of topics and subcategories for precise ad placements."]}, {'end': 2567.734, 'start': 1912.269, 'title': 'Google ads: targeting, measurement, and ad creation', 'summary': 'Discusses the various targeting options available for google ads, including on specific websites, gmail, and youtube, and emphasizes the power of the display network for retargeting and measuring performance, with insights into setting up campaigns and creating ads.', 'duration': 655.465, 'highlights': ['Power of Display Network for Retargeting The display campaign is powerful for retargeting with various targeting options available, allowing advertisers to associate specific audiences with campaigns and measure performance in terms of clicks, impressions, click-through rate, cost per click, total cost, and conversions.', 'Setting Up Campaigns and Aligning Goals The importance of aligning campaign goals with specific targeting options, such as driving traffic, generating brand awareness, or focusing on direct response for sales and leads, and the need to set up at least one ad group with relevant keywords and ads.', 'Ad Creation and Best Practices Insights into creating ads by setting up ad groups with tightly themed keywords, running multiple ads for comparison, and utilizing various ad components such as headlines, display paths, and descriptions to optimize for user engagement and click-through rates.']}], 'duration': 1102.058, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE1465676.jpg', 'highlights': ['Google search results positioning determines visibility, with ads in positions 1-3 trumping other results.', 'Advertising on Google search partners can reach various partner sites like YouTube, Amazon, and New York Times.', 'Display Network offers more ad formats and the ability to target specific websites, reaching potential customers early in the buying cycle.', "Retargeting on Google's display network allows reaching potential customers who have previously visited the website but did not perform the desired action.", 'Utilizing keywords in display campaigns allows contextual ad placement based on chosen keywords, providing a targeted approach for reaching relevant audiences.', 'Power of Display Network for Retargeting The display campaign is powerful for retargeting with various targeting options available, allowing advertisers to associate specific audiences with campaigns and measure performance in terms of clicks, impressions, click-through rate, cost per click, total cost, and conversions.']}, {'end': 5060.697, 'segs': [{'end': 2888.35, 'src': 'embed', 'start': 2864.053, 'weight': 16, 'content': [{'end': 2872.059, 'text': 'And so, ideally, what you want to do is you want to measure the rate at which people click on your ad based on how many times it was shown.', 'start': 2864.053, 'duration': 8.006}, {'end': 2877.562, 'text': 'So here I can see 28 clicks over 3,549 impressions.', 'start': 2872.239, 'duration': 5.323}, {'end': 2880.104, 'text': "That's a 0.79% click-through rate.", 'start': 2877.623, 'duration': 2.481}, {'end': 2883.266, 'text': 'So ideally the higher the click-through rate, the better the ad.', 'start': 2880.184, 'duration': 3.082}, {'end': 2888.35, 'text': "And the higher the click-through rate, the chances are you're going to get more traffic to your site.", 'start': 2883.687, 'duration': 4.663}], 'summary': 'Higher click-through rate leads to more traffic to the site, e.g. 0.79% from 3,549 impressions.', 'duration': 24.297, 'max_score': 2864.053, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE2864053.jpg'}, {'end': 3388.2, 'src': 'embed', 'start': 3298.425, 'weight': 3, 'content': [{'end': 3306.493, 'text': "so you can measure ad position in google ads and if you're not ranked between one and three, you want to increase your bid.", 'start': 3298.425, 'duration': 8.068}, {'end': 3309.076, 'text': 'you can also optimize for local search.', 'start': 3306.493, 'duration': 2.583}, {'end': 3312.8, 'text': 'so local is an ad extension that you can add to your ad.', 'start': 3309.076, 'duration': 3.724}, {'end': 3317.805, 'text': 'You can also advertise at a time when your audience is online.', 'start': 3313.16, 'duration': 4.645}, {'end': 3321.329, 'text': 'Or you can advertise during business hours only.', 'start': 3318.146, 'duration': 3.183}, {'end': 3324.193, 'text': 'So you can adjust when you advertise on Google.', 'start': 3321.41, 'duration': 2.783}, {'end': 3331.281, 'text': 'Ensure some of your ads capitalize on some particular events that are related to your industry.', 'start': 3324.473, 'duration': 6.808}, {'end': 3332.863, 'text': 'So you can capitalize on that.', 'start': 3331.361, 'duration': 1.502}, {'end': 3336.825, 'text': 'okay, you can certainly ask Google to accelerate your ads.', 'start': 3333.083, 'duration': 3.742}, {'end': 3343.89, 'text': 'okay, or you can do standard delivery so Google can spread out your clicks and show your ads throughout the day.', 'start': 3336.825, 'duration': 7.065}, {'end': 3350.855, 'text': 'Google search is all about keywords, so you want to be able to pick and choose the right keywords for First.', 'start': 3343.89, 'duration': 6.965}, {'end': 3352.776, 'text': 'you can also add negative keywords.', 'start': 3350.855, 'duration': 1.921}, {'end': 3364.664, 'text': "So if you're bidding on a specific industry, let's just say you have software and you want somebody to sign up for your particular piece of software,", 'start': 3353.176, 'duration': 11.488}, {'end': 3369.487, 'text': "but you don't offer a free trial, then maybe you want to add free as a negative keyword.", 'start': 3364.664, 'duration': 4.823}, {'end': 3373.23, 'text': "So if you don't offer anything for free, free should be a negative keyword.", 'start': 3369.767, 'duration': 3.463}, {'end': 3379.234, 'text': 'So if somebody actually does type in looking for free software, then your ad is not going to show up.', 'start': 3373.25, 'duration': 5.984}, {'end': 3381.876, 'text': "So that's the whole idea behind negative keywords.", 'start': 3379.394, 'duration': 2.482}, {'end': 3388.2, 'text': 'You can use dynamic keyword insertion into your ads, meaning you can ask Google hey,', 'start': 3382.436, 'duration': 5.764}], 'summary': 'Optimize google ads with ad position, local search, timing, events, and keywords.', 'duration': 89.775, 'max_score': 3298.425, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE3298425.jpg'}, {'end': 3513.011, 'src': 'embed', 'start': 3481.837, 'weight': 9, 'content': [{'end': 3484.358, 'text': 'So if you have a plus sign in front of the keyword,', 'start': 3481.837, 'duration': 2.521}, {'end': 3490.38, 'text': 'then that means that somebody actually has to use that keyword in the query in order for your ad to show up.', 'start': 3484.358, 'duration': 6.022}, {'end': 3494.062, 'text': 'Okay, so you could change the match type of any keyword.', 'start': 3490.54, 'duration': 3.522}, {'end': 3503.606, 'text': "So if you use an exact or phrase, then chances are you're going to have lower volume of queries, but probably higher relevancy.", 'start': 3494.182, 'duration': 9.424}, {'end': 3509.049, 'text': 'If you use a broad match, then your ad could show up for any combination of search queries.', 'start': 3503.786, 'duration': 5.263}, {'end': 3513.011, 'text': 'So you really want to be careful on the match type that you choose.', 'start': 3509.109, 'duration': 3.902}], 'summary': 'Match types like exact or phrase yield lower volume but higher relevancy, while broad match can show ad for any search queries. carefully choose match type.', 'duration': 31.174, 'max_score': 3481.837, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE3481837.jpg'}, {'end': 4158.805, 'src': 'embed', 'start': 4118.505, 'weight': 1, 'content': [{'end': 4126.988, 'text': "So the display network, as we just discussed, is great for retargeting people who have been to your website, whether they're new users,", 'start': 4118.505, 'duration': 8.483}, {'end': 4134.611, 'text': 'returning users, users who looked at a product, users who added a product to your cart, users who looked at a specific page.', 'start': 4126.988, 'duration': 7.623}, {'end': 4136.81, 'text': "whatever that behavior is, you're defining that.", 'start': 4134.611, 'duration': 2.199}, {'end': 4138.452, 'text': 'Now the search network.', 'start': 4137.051, 'duration': 1.401}, {'end': 4140.912, 'text': 'is usually for top of funnel.', 'start': 4139.152, 'duration': 1.76}, {'end': 4145.475, 'text': 'Why do we say top of funnel? Because users are actively searching for something.', 'start': 4141.113, 'duration': 4.362}, {'end': 4147.438, 'text': "They're looking for a product.", 'start': 4145.676, 'duration': 1.762}, {'end': 4148.758, 'text': "They're being active.", 'start': 4147.558, 'duration': 1.2}, {'end': 4151.76, 'text': "So they're going to search and seeing who has that product.", 'start': 4148.799, 'duration': 2.961}, {'end': 4158.805, 'text': "Okay, the display network, we know remarketing is a benefit, but usually it's bottom of funnel, like brand awareness.", 'start': 4151.779, 'duration': 7.026}], 'summary': 'Display network is great for retargeting, while search network is for top of funnel users actively searching for a product.', 'duration': 40.3, 'max_score': 4118.505, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE4118505.jpg'}, {'end': 4247.911, 'src': 'embed', 'start': 4221.019, 'weight': 0, 'content': [{'end': 4224.141, 'text': 'So again, going back to remarketing, somebody comes to your website.', 'start': 4221.019, 'duration': 3.122}, {'end': 4225.441, 'text': "they really don't know who you are.", 'start': 4224.141, 'duration': 1.3}, {'end': 4231.505, 'text': 'Well, you can reach back out to them on the display network with another ad retargeting.', 'start': 4225.722, 'duration': 5.783}, {'end': 4234.466, 'text': "And that's how you can get users familiar with your brand.", 'start': 4231.745, 'duration': 2.721}, {'end': 4235.707, 'text': "We're on the search network.", 'start': 4234.646, 'duration': 1.061}, {'end': 4238.389, 'text': 'Users are shown ads based on what they search for.', 'start': 4235.827, 'duration': 2.562}, {'end': 4241.57, 'text': "So, It doesn't really matter if they know your brand or not.", 'start': 4238.409, 'duration': 3.161}, {'end': 4247.911, 'text': "Hey, if they're looking for something and they're ready to buy and you have that product at the right price,", 'start': 4241.77, 'duration': 6.141}], 'summary': 'Remarketing helps reach new users, search network targets based on search, and encourages purchase.', 'duration': 26.892, 'max_score': 4221.019, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE4221019.jpg'}, {'end': 4309.002, 'src': 'embed', 'start': 4278.124, 'weight': 13, 'content': [{'end': 4285.688, 'text': 'so you have the opportunity to place your ads not just on desktop search but also on mobile and also on apps,', 'start': 4278.124, 'duration': 7.564}, {'end': 4290.49, 'text': 'whereas again the display network is made up of much more.', 'start': 4285.928, 'duration': 4.562}, {'end': 4294.112, 'text': "it's made up of websites, youtube apps, etc.", 'start': 4290.49, 'duration': 3.622}, {'end': 4298.815, 'text': 'okay, the display network has a multitude of different formats.', 'start': 4294.112, 'duration': 4.703}, {'end': 4309.002, 'text': 'okay, when we say different formats, we mean text ads, image ads, rich media ads, meaning ads that have some functionality to it, like movement, okay.', 'start': 4298.815, 'duration': 10.187}], 'summary': 'Advertise on desktop, mobile, and apps. display network includes websites, youtube, and various ad formats.', 'duration': 30.878, 'max_score': 4278.124, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE4278124.jpg'}, {'end': 4988.667, 'src': 'embed', 'start': 4962.716, 'weight': 4, 'content': [{'end': 4974.138, 'text': "okay, now that we've linked the two up, we could set up an audience in Google Analytics for use on a remarketing campaign on Google's Display Network.", 'start': 4962.716, 'duration': 11.422}, {'end': 4976.339, 'text': 'So here you can see I have audiences set up.', 'start': 4974.298, 'duration': 2.041}, {'end': 4979.261, 'text': 'If you wanna just create a new audience, you can do that.', 'start': 4976.619, 'duration': 2.642}, {'end': 4985.105, 'text': 'So if I click new audience here, Here I can choose choose returning users or new users.', 'start': 4979.541, 'duration': 5.564}, {'end': 4988.667, 'text': 'These are audiences that Google has set up by default.', 'start': 4985.145, 'duration': 3.522}], 'summary': "Setting up audience in google analytics for remarketing campaign on google's display network.", 'duration': 25.951, 'max_score': 4962.716, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE4962716.jpg'}], 'start': 2568.474, 'title': 'Google ads and campaign optimization', 'summary': 'Covers creating ad extensions, optimizing text ads, and maximizing ad performance in google ads, with insights on relevant keywords, match types, quality score impact, mobile-friendly landing pages, display network benefits, and setting up display campaigns, reaching over 10 billion impressions.', 'chapters': [{'end': 2610.824, 'start': 2568.474, 'title': 'Creating ad extensions in google ads', 'summary': 'Covers how to create ad extensions in google ads, including adding site links, editing ad content, and the option to go back and edit after creation.', 'duration': 42.35, 'highlights': ['Ad extensions allow adding links and site links underneath the ad, providing additional information to the audience.', 'The ad includes three headlines and two descriptions, enhancing its visibility and potential engagement.', 'Users have the option to edit the ad content after creation, offering flexibility and room for adjustments.']}, {'end': 3388.2, 'start': 2611.124, 'title': 'Creating and analyzing text ads in google ads', 'summary': 'Covers the process of creating and optimizing text ads in google ads, including key metrics such as impressions, cost, clicks, average cpc, conversions, cost per conversion, ctr, and quality score, with practical tips for ad optimization and performance improvement.', 'duration': 777.076, 'highlights': ['The chapter covers the process of creating and optimizing text ads in Google Ads. It includes details on the review process, ad rotation, serving best-performing ads, and the importance of putting the best ad in front of the user.', 'The key metrics covered are impressions, cost, clicks, average CPC, conversions, cost per conversion, CTR, and quality score. The chapter explains these metrics and emphasizes their significance in measuring ad performance and return on investment.', 'Practical tips for ad optimization and performance improvement are provided. The tips include adding extensions, optimizing ad copy, running A/B testing, using call-to-action, optimizing for local search, and selecting the right keywords.']}, {'end': 3644.675, 'start': 3388.2, 'title': 'Optimizing google ads', 'summary': 'Discusses the importance of using relevant keywords, different match types in google ads, the impact of quality score on ad performance, and the significance of mobile-friendly landing pages and organized ad groups for effective ad optimization.', 'duration': 256.475, 'highlights': ['The importance of using relevant keywords Relevancy increases click through rate and improves quality score.', 'Different match types in Google Ads Explains broad match, exact match, phrase match, and broad match modifier, highlighting their impact on ad visibility and relevancy.', "Impact of quality score on ad performance Google's quality score ranges between one and 10, with higher quality score indicating better ad performance. A quality score below four may require pausing the keyword for better performance.", 'Significance of mobile-friendly landing pages Emphasizes the need to optimize landing pages for mobile since most searches start on mobile, and users might return to the site via desktop or in-store.', 'Importance of organized ad groups Organizing ad groups based on the site architecture of the website can help in targeting ads effectively, ensuring that the keywords in each ad group are relevant to one another.']}, {'end': 4513.51, 'start': 3644.975, 'title': 'Maximizing google ads performance', 'summary': 'Discusses the benefits of using google ads, particularly the display network, for maximizing campaign results and reaching a global audience, with a focus on automated bidding, remarketing, and the key differences between the search and display networks.', 'duration': 868.535, 'highlights': ["Google's automated bidding uses artificial intelligence to bid and manage campaigns, optimizing for conversions and improving performance. Google's automated bidding utilizes artificial intelligence to learn from keyword behavior, adjusting bids to prioritize historically converting keywords, ultimately improving performance.", 'Google Display Network offers the ability to reach a global audience by advertising on millions of websites and platforms including YouTube, news sites, and social networking sites. The Google Display Network provides access to over 2 million partner websites, including YouTube, and covers more than 90% of the internet, offering global reach for advertising.', 'Remarketing on the Display Network allows advertisers to retarget website visitors by placing ads in front of them on various websites and platforms after they leave the site, increasing the chance of conversion. Remarketing on the Display Network targets past visitors, enticing them with ads on different websites, increasing the likelihood of conversion and re-engaging potential customers.', 'Differences between the search and display networks include the focus on top-of-funnel for search and bottom-of-funnel for display, with search catering to active users searching for products and display network focusing on retargeting and brand awareness. The search network primarily targets active users seeking products, whereas the display network focuses on retargeting, brand awareness, and introducing products, catering to users at different stages of the buying cycle.']}, {'end': 5060.697, 'start': 4513.51, 'title': 'Setting up google display campaign', 'summary': "Outlines the process of setting up a display campaign on google's display network, emphasizing the importance of choosing the 'brand awareness and reach' goal, targeting options, and audience customization, with insights on the potential reach of over 10 billion plus impressions.", 'duration': 547.187, 'highlights': ["The option to get your ad in front of millions of websites. Choosing the 'brand awareness and reach' goal for the display campaign presents the opportunity to reach millions of websites, emphasizing the wide reach potential.", "The potential reach of over 10 billion plus impressions. Highlighting the significant potential reach of over 10 billion plus impressions on Google's Display Network, showcasing the vast exposure opportunity for the ads.", "Emphasizing the importance of choosing the 'brand awareness and reach' goal for display campaigns. Stressing the significance of selecting the 'brand awareness and reach' goal for display campaigns, indicating its relevance in promoting brand awareness through the display network.", "The process of setting up a campaign on Google's Display Network, similar to search, with minor differences in audience selection and ad type. Comparing the process of setting up a display campaign to that of search campaigns, highlighting the similarities and minor differences in audience selection and ad type as the main distinctions.", "The importance of setting up an audience in Google Analytics for use in a remarketing campaign on Google's Display Network. Underlining the significance of establishing an audience in Google Analytics for utilization in remarketing campaigns on Google's Display Network, emphasizing the integration of Google Analytics with Google Ads."]}], 'duration': 2492.223, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE2568474.jpg', 'highlights': ['Ad extensions enhance ad visibility and engagement.', 'Optimizing text ads includes ad rotation and serving best-performing ads.', 'Key metrics for ad performance include impressions, cost, clicks, and quality score.', 'Relevant keywords increase click-through rate and improve quality score.', 'Different match types impact ad visibility and relevancy.', 'Quality score ranges between one and 10, indicating ad performance.', 'Mobile-friendly landing pages are crucial for optimizing ad performance.', 'Organized ad groups help in targeting ads effectively.', "Google's automated bidding optimizes for conversions and improves performance.", 'Google Display Network offers global reach on millions of websites and platforms.', 'Remarketing on the Display Network increases the chance of conversion.', 'Differences between search and display networks cater to users at different buying cycle stages.', "Choosing 'brand awareness and reach' goal presents the opportunity to reach millions of websites.", "Google's Display Network has a potential reach of over 10 billion plus impressions.", "Selecting 'brand awareness and reach' goal is significant for promoting brand awareness.", "Setting up a campaign on Google's Display Network is similar to search with minor differences.", 'Establishing an audience in Google Analytics is crucial for remarketing campaigns on the Display Network.']}, {'end': 8046.223, 'segs': [{'end': 5101.202, 'src': 'embed', 'start': 5077.904, 'weight': 16, 'content': [{'end': 5087.012, 'text': 'So now this audience list is going to be available for me to use in my display campaign when I go to choose my audience.', 'start': 5077.904, 'duration': 9.108}, {'end': 5092.016, 'text': 'So if I go back to Google ads, so Google ads and Google analytics talk to one another.', 'start': 5087.332, 'duration': 4.684}, {'end': 5093.157, 'text': "Why? Because they're linked.", 'start': 5092.076, 'duration': 1.081}, {'end': 5101.202, 'text': "And so now when I go to actually set up my ad group and I'm choosing remarketing, I can go ahead and choose that audience list.", 'start': 5093.297, 'duration': 7.905}], 'summary': 'Google ads and analytics are linked, enabling use of audience list in display campaigns.', 'duration': 23.298, 'max_score': 5077.904, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE5077904.jpg'}, {'end': 5233.476, 'src': 'embed', 'start': 5208.49, 'weight': 12, 'content': [{'end': 5215.051, 'text': 'place my image ad on a website that fits the description or matches that keyword.', 'start': 5208.49, 'duration': 6.561}, {'end': 5218.172, 'text': 'So if I add one or two or three keywords,', 'start': 5215.291, 'duration': 2.881}, {'end': 5226.374, 'text': "then what Google is going to do is going to look at that keyword and it's going to map a website on the display network using those keywords.", 'start': 5218.172, 'duration': 8.202}, {'end': 5227.894, 'text': "So that's keywords now.", 'start': 5226.634, 'duration': 1.26}, {'end': 5233.476, 'text': "you got to be careful here, because it's a broad way of advertising,", 'start': 5228.254, 'duration': 5.222}], 'summary': 'Google display network maps website using keywords for ad placement.', 'duration': 24.986, 'max_score': 5208.49, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE5208490.jpg'}, {'end': 5472.343, 'src': 'embed', 'start': 5443.416, 'weight': 4, 'content': [{'end': 5449.401, 'text': 'and so now I can see my ads have been shown on mobile apps and on particular websites.', 'start': 5443.416, 'duration': 5.985}, {'end': 5458.568, 'text': "now, if you don't like any of the particular websites that your ad is showing on, you can always select it and you can always exclude it.", 'start': 5449.401, 'duration': 9.167}, {'end': 5460.89, 'text': 'can exclude it from the ad group or the campaign.', 'start': 5458.568, 'duration': 2.322}, {'end': 5466.196, 'text': "okay. so that's how you manage your, where your ads are showing up on Google's Display Network.", 'start': 5460.89, 'duration': 5.306}, {'end': 5472.343, 'text': 'Again, you can go ahead and go to where ads are shown under placements.', 'start': 5466.316, 'duration': 6.027}], 'summary': 'Ads shown on mobile apps and websites can be managed and excluded on google display network.', 'duration': 28.927, 'max_score': 5443.416, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE5443416.jpg'}, {'end': 5822.688, 'src': 'embed', 'start': 5761.516, 'weight': 3, 'content': [{'end': 5765.86, 'text': "we started talking about remarketing because it's such a key feature.", 'start': 5761.516, 'duration': 4.344}, {'end': 5770.303, 'text': "so if somebody comes to our website and doesn't do what we want them to do,", 'start': 5765.86, 'duration': 4.443}, {'end': 5777.829, 'text': 'we can cookie them and we can retarget them with a more specific ad tailored to that audience.', 'start': 5770.303, 'duration': 7.526}, {'end': 5780.771, 'text': "And today we're going to talk about Google Analytics.", 'start': 5778.189, 'duration': 2.582}, {'end': 5788.498, 'text': "I'm very excited to be with you today because Google Analytics is one of my favorite Google platforms and my favorite topics.", 'start': 5781.192, 'duration': 7.306}, {'end': 5792.061, 'text': "So let's talk about what we're going to cover today.", 'start': 5788.798, 'duration': 3.263}, {'end': 5796.184, 'text': "And we're going to start out with how to set up a Google Analytics account.", 'start': 5792.101, 'duration': 4.083}, {'end': 5801.829, 'text': "And so we're going to talk about everything that entails, including creating your Google Analytics account.", 'start': 5796.344, 'duration': 5.485}, {'end': 5806.973, 'text': "We're going to talk about setting up a property in your account and what a property is.", 'start': 5801.989, 'duration': 4.984}, {'end': 5813.639, 'text': "We're going to talk about setting up a reporting view in your property and we're going to talk about installing the tracking code.", 'start': 5807.273, 'duration': 6.366}, {'end': 5820.846, 'text': "So those are the series of steps we're going to go through today in terms of setting up a Google Analytics account.", 'start': 5813.659, 'duration': 7.187}, {'end': 5822.688, 'text': "So let's get right to it.", 'start': 5821.026, 'duration': 1.662}], 'summary': 'Discusses remarketing and setting up google analytics account.', 'duration': 61.172, 'max_score': 5761.516, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE5761516.jpg'}, {'end': 6179.613, 'src': 'embed', 'start': 6153.889, 'weight': 13, 'content': [{'end': 6161.219, 'text': 'If I wanted to track multiple websites under that same account, then I can certainly set up multiple properties.', 'start': 6153.889, 'duration': 7.33}, {'end': 6166.847, 'text': 'Just know that every property I set up in that account is going to have a "-1", "-2", "-3", "-4".', 'start': 6161.54, 'duration': 5.307}, {'end': 6173.352, 'text': 'etc. depending on how many properties I set up.', 'start': 6170.251, 'duration': 3.101}, {'end': 6175.932, 'text': 'so by default I set up one property.', 'start': 6173.352, 'duration': 2.58}, {'end': 6179.613, 'text': 'so my first property ID is dash 1.', 'start': 6175.932, 'duration': 3.681}], 'summary': 'Multiple websites can be tracked under one account, each with a unique property id ending with a numerical suffix.', 'duration': 25.724, 'max_score': 6153.889, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE6153889.jpg'}, {'end': 6291.83, 'src': 'embed', 'start': 6269.038, 'weight': 0, 'content': [{'end': 6277.563, 'text': 'simply learn Google Tag Manager and this will give you a nice overview of what Google Tag Manager is and how it works.', 'start': 6269.038, 'duration': 8.525}, {'end': 6284.347, 'text': 'but basically, this is the way I would go and I would recommend that, in addition to having Google Analytics,', 'start': 6277.563, 'duration': 6.784}, {'end': 6291.83, 'text': 'you set up a Google Tag Manager account And then that way you can put the tracking code in Google Tag Manager.', 'start': 6284.347, 'duration': 7.483}], 'summary': 'Learn google tag manager for an overview and to set up tracking code alongside google analytics.', 'duration': 22.792, 'max_score': 6269.038, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE6269038.jpg'}, {'end': 6394.746, 'src': 'embed', 'start': 6364.551, 'weight': 19, 'content': [{'end': 6371.472, 'text': "if you're not ready to do that and you simply want to basically understand how Google Analytics works,", 'start': 6364.551, 'duration': 6.921}, {'end': 6375.794, 'text': 'then I would recommend getting access to Google Analytics demo account.', 'start': 6371.472, 'duration': 4.322}, {'end': 6382.778, 'text': "And so if you just type in and search Google Analytics demo account, basically what you're gonna do,", 'start': 6375.994, 'duration': 6.784}, {'end': 6387.001, 'text': "you're gonna choose the first listing there and you're gonna go to demo account.", 'start': 6382.778, 'duration': 4.223}, {'end': 6394.746, 'text': 'So if you have a Google Analytics or Google login, then all you need to do is click on access demo account.', 'start': 6387.161, 'duration': 7.585}], 'summary': 'Access google analytics demo account to understand how it works.', 'duration': 30.195, 'max_score': 6364.551, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE6364551.jpg'}, {'end': 7291.875, 'src': 'embed', 'start': 7265.193, 'weight': 1, 'content': [{'end': 7275.08, 'text': 'and bounce rate means that if a user in this case for mobile landed on a page, they left the site without going any further.', 'start': 7265.193, 'duration': 9.887}, {'end': 7276.861, 'text': 'so they consider it a bounce.', 'start': 7275.08, 'duration': 1.781}, {'end': 7285.286, 'text': "if they don't go to another page, if they leave the site from the page they landed on and they don't go any further, that's considered a bounce.", 'start': 7276.861, 'duration': 8.425}, {'end': 7291.875, 'text': 'so a bounce rate is the percentage of people who who come to the site and leave the site without going any further.', 'start': 7285.286, 'duration': 6.589}], 'summary': 'Bounce rate is the percentage of users who leave a site without further engagement.', 'duration': 26.682, 'max_score': 7265.193, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE7265193.jpg'}, {'end': 7528.903, 'src': 'embed', 'start': 7499.845, 'weight': 21, 'content': [{'end': 7509.75, 'text': "so if I click on benchmarking and then click on channels, what I'm actually able to do now is compare my website with others in the same industry.", 'start': 7499.845, 'duration': 9.905}, {'end': 7518.535, 'text': 'so if I go back to say jobs and education, and I choose education, all education as my industry vertical,', 'start': 7509.75, 'duration': 8.785}, {'end': 7526.941, 'text': 'I should be able to see websites that are in the same particular industry and how i compare with those websites.', 'start': 7518.535, 'duration': 8.406}, {'end': 7528.903, 'text': "so i'm choosing all countries.", 'start': 7526.941, 'duration': 1.962}], 'summary': 'The platform allows users to compare their website with others in the same industry and across different countries.', 'duration': 29.058, 'max_score': 7499.845, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE7499845.jpg'}, {'end': 7610.054, 'src': 'embed', 'start': 7582.681, 'weight': 7, 'content': [{'end': 7592.046, 'text': "Now Google is sharing this data anonymously from the other websites and they're doing the same with your website to those particular websites.", 'start': 7582.681, 'duration': 9.365}, {'end': 7593.107, 'text': 'benchmarking reports.', 'start': 7592.046, 'duration': 1.061}, {'end': 7598.629, 'text': "Okay, so it's a shared data anonymously in particular industries and verticals.", 'start': 7593.427, 'duration': 5.202}, {'end': 7601.971, 'text': "And so now I'm looking at a channel report.", 'start': 7598.989, 'duration': 2.982}, {'end': 7610.054, 'text': 'So if I want to see how I compare to others in my industry, then I can go ahead and see by channel.', 'start': 7602.131, 'duration': 7.923}], 'summary': 'Google shares anonymous data from websites for benchmarking reports.', 'duration': 27.373, 'max_score': 7582.681, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE7582681.jpg'}, {'end': 7706.268, 'src': 'embed', 'start': 7674.682, 'weight': 18, 'content': [{'end': 7682.269, 'text': "in your country, region and, based on the size of your website, in terms of how many visitors or sessions you're getting per day.", 'start': 7674.682, 'duration': 7.587}, {'end': 7684.811, 'text': "so let's go from audience to acquisition.", 'start': 7682.269, 'duration': 2.542}, {'end': 7693.558, 'text': 'so if audience is who is coming to your website, acquisition allows us to see how the traffic was driven to your website.', 'start': 7684.811, 'duration': 8.747}, {'end': 7696.48, 'text': 'so how did these users get to our website?', 'start': 7693.558, 'duration': 2.922}, {'end': 7706.268, 'text': "and so, under acquisition, if we click on overview, we'll be able to see an overview of how users, whether they're returning or new,", 'start': 7696.48, 'duration': 9.788}], 'summary': 'Analyze website traffic by audience and acquisition, tracking user visits and sources.', 'duration': 31.586, 'max_score': 7674.682, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE7674682.jpg'}, {'end': 7964.925, 'src': 'embed', 'start': 7912.617, 'weight': 2, 'content': [{'end': 7918.09, 'text': 'So that means that over the last 30 days, organic search drove 38,123 sessions and of those 38,123,', 'start': 7912.617, 'duration': 5.473}, {'end': 7922.342, 'text': '64 actually turned into a transaction which equates to 0.17, which also equates to 3000 in revenue.', 'start': 7918.09, 'duration': 4.252}, {'end': 7938.71, 'text': "So I'm able to determine not only how users are getting to my website by looking at the channel report.", 'start': 7922.362, 'duration': 16.348}, {'end': 7943.711, 'text': "I can actually see if they're engaging and if they are converting.", 'start': 7938.99, 'duration': 4.721}, {'end': 7949.053, 'text': 'And notice when you look at a report in analytics, you can look at it by channel.', 'start': 7944.011, 'duration': 5.042}, {'end': 7950.413, 'text': "You'll also get a summary.", 'start': 7949.093, 'duration': 1.32}, {'end': 7953.614, 'text': 'So here I can see a summary or a total.', 'start': 7950.653, 'duration': 2.961}, {'end': 7955.456, 'text': 'based on my date range.', 'start': 7954.054, 'duration': 1.402}, {'end': 7959.36, 'text': "So I could see over the last 30 days, I've had 54,000 users, 49,000 of them were new.", 'start': 7955.496, 'duration': 3.864}, {'end': 7962.763, 'text': 'Okay, that meant that out of those 54,000 users, I had 70,000 sessions.', 'start': 7959.5, 'duration': 3.263}, {'end': 7964.925, 'text': 'I could see my average bounce rate was 43%.', 'start': 7962.783, 'duration': 2.142}], 'summary': 'Organic search drove 38,123 sessions, resulting in 64 transactions and $3000 in revenue over the last 30 days.', 'duration': 52.308, 'max_score': 7912.617, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE7912617.jpg'}], 'start': 5060.697, 'title': 'Google analytics & google ads setup', 'summary': "Covers setting up a google analytics account, creating audience lists in google ads, utilizing advanced targeting and tracking on google's display network for effective advertising. it discusses the process of setting up a google analytics account, google analytics settings, real-time reporting, audience overview, demographics analysis, mobile engagement, and benchmarking data.", 'chapters': [{'end': 5895.488, 'start': 5060.697, 'title': 'Setting up google analytics & google ads', 'summary': "Covers setting up a google analytics account, creating audience lists in google ads, and utilizing advanced targeting, low starting cost, and advanced tracking on google's display network for effective advertising.", 'duration': 834.791, 'highlights': ['Creating audience lists in Google Ads Creating audience lists in Google Ads allows for remarketing to specific groups, such as 18 to 24-year-old males who speak English and came to the site from mobile, providing targeted advertising opportunities.', "Utilizing advanced targeting, low starting cost, and advanced tracking on Google's Display Network Advanced targeting and low starting cost on Google's Display Network enable advertisers to pick specific audiences, exclude certain demographics, and perform advanced tracking for effective and cost-efficient advertising.", 'Setting up a Google Analytics account Setting up a Google Analytics account requires a Google login and ID, and involves steps such as choosing an account name, property name, and installing the tracking code, providing a comprehensive overview of the process.']}, {'end': 6493.543, 'start': 5895.908, 'title': 'Setting up google analytics account', 'summary': 'Discusses the process of setting up a google analytics account for a website, emphasizing the importance of choosing the right industry category, time zone, and settings such as opting into google products and benchmarking. it also highlights the significance of adding tracking code to the website, and recommends using google tag manager for this purpose. additionally, it suggests accessing google analytics demo account for a test drive before adding code to the website.', 'duration': 597.635, 'highlights': ["The importance of choosing the right industry category, time zone, and opting into Google products and benchmarking for setting up a Google Analytics account. It's important to choose the most relevant industry category, time zone, and opt into Google products and benchmarking when setting up a Google Analytics account.", 'The significance of adding tracking code to the website and the recommendation to use Google Tag Manager for this purpose. Adding tracking code to the website is crucial, and using Google Tag Manager is recommended for this purpose.', 'Suggesting accessing Google Analytics demo account for a test drive before adding code to the website. Accessing Google Analytics demo account is recommended for a test drive before adding code to the website.']}, {'end': 6822.489, 'start': 6493.843, 'title': 'Google analytics settings and real time reporting', 'summary': 'Covers the settings available in google analytics, including adding users, setting up goals, filters, and segments, and the real-time reporting features that show the active users, traffic sources, events, and conversions in real time.', 'duration': 328.646, 'highlights': ['The real-time report in Google Analytics allows users to see the behavior of active users on the website, with an overview showing the percentage of users from different devices and their locations.', 'Event tracking in Google Analytics enables the measurement of user engagement on the website, such as form submissions, video clicks, and e-commerce events, with the ability to view real-time and last 30 minutes events.', 'Real-time reporting in Google Analytics provides insights into the active users on the website, including their behavior, traffic sources, and conversions, allowing the monitoring of goals and events in real time.', 'Google Analytics settings offer a range of options for users to customize their analytics data, including adding users, setting up goals, filters, and segments, as well as linking Google Ads and setting up remarketing lists.']}, {'end': 7053.07, 'start': 6822.489, 'title': 'Google analytics audience overview', 'summary': 'Discusses using google analytics to track audience behavior in real-time and provides insights into user demographics, including language, location, device, age, and gender, with 61% of users being english speakers from the united states and 75% of the traffic being new users.', 'duration': 230.581, 'highlights': ['Google Analytics provides real-time tracking of user behavior and performance on a new website redesign or campaign. Real-time tracking in Google Analytics allows monitoring of user behavior and performance, providing immediate insights into user interactions and engagement with a new website or campaign.', "Audience reporting in Google Analytics offers detailed insights into user demographics, including language, location, device, age, and gender. Google Analytics' audience reporting feature provides detailed demographic insights, including language, location, device, age, and gender of website visitors, enabling a comprehensive understanding of the audience.", '61% of the users are English speakers from the United States, with 7% from Great Britain, based on audience overview report in Google Analytics. The audience overview report in Google Analytics reveals that 61% of website users are English speakers from the United States, with an additional 7% from Great Britain, offering valuable insights into the primary language and geographic location of the audience.', 'Over three quarters (75%) of the website traffic consists of new users, while approximately 23-24% are returning users. Google Analytics data shows that over three quarters (75%) of the website traffic comprises new users, indicating a strong focus on attracting new visitors, while around 23-24% are returning users, providing insights into the effectiveness of retaining previous visitors.', 'Google Analytics distinguishes between new and returning users through the use of cookies, enabling accurate tracking and categorization of user behavior. Google Analytics utilizes cookies to differentiate between new and returning users, ensuring accurate tracking and categorization of user behavior based on their browsing history, thereby offering valuable insights into user engagement and retention.']}, {'end': 7397.639, 'start': 7053.61, 'title': 'Google analytics demographics overview', 'summary': 'Discusses how to analyze demographic data using google analytics, including age ranges, gender, location, and device usage, with insights such as 47% of users aged 25-34, 66% males, 43% from the united states, and mobile traffic representing 27% with 51 transactions and a higher conversion rate compared to desktop.', 'duration': 344.029, 'highlights': ['47% of users were in their age range of 25 to 34. Provides a significant demographic insight, indicating a high proportion of users within a specific age group.', "66% represent males. Reveals a notable gender distribution among the site's visitors, with a majority being males.", '43% of the users of the last 30 days were from the United States. Significant geographical insight, indicating a substantial portion of users originating from the United States.', 'Mobile represents approximately 27% of the traffic with 51 transactions and a higher e-commerce conversion rate of 0.29% compared to desktop at 0.07%. Highlights the importance of mobile traffic, indicating a substantial portion of site visitors and a higher e-commerce conversion rate compared to desktop.', 'Mobile over the last 30 days had more transactions (51) and revenue (2380) compared to desktop. Reveals a significant trend of higher transactions and revenue from mobile users compared to desktop users.']}, {'end': 8046.223, 'start': 7397.639, 'title': 'Analyzing mobile engagement and benchmarking data', 'summary': 'Discusses the importance of mobile engagement and the use of benchmarking reports in google analytics to compare website performance against others in the same industry, with a focus on analyzing traffic acquisition and engagement metrics by channel, highlighting the impact of organic search on driving traffic and conversions.', 'duration': 648.584, 'highlights': ['The chapter discusses the importance of mobile engagement and the use of benchmarking reports in Google Analytics to compare website performance against others in the same industry. Importance of mobile engagement, benchmarking reports in Google Analytics, comparing website performance', 'Analyzing traffic acquisition and engagement metrics by channel, highlighting the impact of organic search on driving traffic and conversions. Analyzing traffic acquisition, engagement metrics by channel, impact of organic search on driving traffic and conversions']}], 'duration': 2985.526, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE5060697.jpg', 'highlights': ['Creating audience lists in Google Ads allows for remarketing to specific groups, providing targeted advertising opportunities.', "Utilizing advanced targeting and tracking on Google's Display Network enables advertisers to pick specific audiences and perform advanced tracking for effective advertising.", 'Setting up a Google Analytics account requires a Google login and ID, and involves steps such as choosing an account name, property name, and installing the tracking code.', 'Choosing the most relevant industry category, time zone, and opting into Google products and benchmarking is important when setting up a Google Analytics account.', 'Adding tracking code to the website is crucial, and using Google Tag Manager is recommended for this purpose.', 'Accessing Google Analytics demo account is recommended for a test drive before adding code to the website.', 'The real-time report in Google Analytics allows users to see the behavior of active users on the website, with an overview showing the percentage of users from different devices and their locations.', 'Event tracking in Google Analytics enables the measurement of user engagement on the website, with the ability to view real-time and last 30 minutes events.', 'Real-time reporting in Google Analytics provides insights into the active users on the website, including their behavior, traffic sources, and conversions, allowing the monitoring of goals and events in real time.', 'Google Analytics settings offer a range of options for users to customize their analytics data, including adding users, setting up goals, filters, and segments, as well as linking Google Ads and setting up remarketing lists.', 'Real-time tracking in Google Analytics allows monitoring of user behavior and performance, providing immediate insights into user interactions and engagement with a new website or campaign.', 'Audience reporting in Google Analytics offers detailed insights into user demographics, including language, location, device, age, and gender.', 'The audience overview report in Google Analytics reveals valuable insights into the primary language and geographic location of the audience.', 'Google Analytics data shows that over three quarters (75%) of the website traffic comprises new users, indicating a strong focus on attracting new visitors.', 'Google Analytics distinguishes between new and returning users through the use of cookies, enabling accurate tracking and categorization of user behavior.', 'Provides a significant demographic insight, indicating a high proportion of users within a specific age group.', "Reveals a notable gender distribution among the site's visitors, with a majority being males.", 'Significant geographical insight, indicating a substantial portion of users originating from the United States.', 'Highlights the importance of mobile traffic, indicating a substantial portion of site visitors and a higher e-commerce conversion rate compared to desktop.', 'Reveals a significant trend of higher transactions and revenue from mobile users compared to desktop users.', 'The chapter discusses the importance of mobile engagement and the use of benchmarking reports in Google Analytics to compare website performance against others in the same industry.', 'Analyzing traffic acquisition, engagement metrics by channel, highlighting the impact of organic search on driving traffic and conversions.']}, {'end': 9800.689, 'segs': [{'end': 8111.061, 'src': 'embed', 'start': 8072.519, 'weight': 2, 'content': [{'end': 8076.221, 'text': "Now, this is important because with Google Ads, I'm actually paying for the click.", 'start': 8072.519, 'duration': 3.702}, {'end': 8081.083, 'text': "So you can see here, I'm running a report based on campaign data.", 'start': 8076.441, 'duration': 4.642}, {'end': 8086.546, 'text': "So I could see what campaigns are driving traffic, how much I'm paying per click.", 'start': 8081.423, 'duration': 5.123}, {'end': 8090.828, 'text': "And you could see on average, I'm paying 34 cents per click.", 'start': 8086.846, 'duration': 3.982}, {'end': 8094.69, 'text': "And then more importantly, I want to be able to see if they're converting.", 'start': 8091.128, 'duration': 3.562}, {'end': 8098.472, 'text': "So you could see I've spent $810 over the last 30 days and received $858 in revenue.", 'start': 8095.01, 'duration': 3.462}, {'end': 8111.061, 'text': 'So you want to make sure that you link up your google ads account to your google analytics account.', 'start': 8098.492, 'duration': 12.569}], 'summary': 'Google ads report shows 34 cents per click, $810 spent, $858 revenue in 30 days.', 'duration': 38.542, 'max_score': 8072.519, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE8072519.jpg'}, {'end': 8216.86, 'src': 'embed', 'start': 8188.367, 'weight': 1, 'content': [{'end': 8191.868, 'text': "let's go from acquisition reporting to behavior.", 'start': 8188.367, 'duration': 3.501}, {'end': 8203.753, 'text': 'so behavior reports are going to actually show you how users behaved once they got to your website? Once they landed on a page on your website,', 'start': 8191.868, 'duration': 11.885}, {'end': 8204.853, 'text': 'how did they behave?', 'start': 8203.753, 'duration': 1.1}, {'end': 8208.415, 'text': 'So when we looked at audience, we got a sense of who is coming.', 'start': 8205.174, 'duration': 3.241}, {'end': 8212.938, 'text': 'With acquisition, we get a sense of how the traffic got to our website.', 'start': 8208.675, 'duration': 4.263}, {'end': 8216.86, 'text': 'Did they come from organic, direct, social, etc.', 'start': 8213.118, 'duration': 3.742}], 'summary': 'Behavior reports show user behavior on website after acquisition. acquisition reports reveal traffic sources like organic, direct, social.', 'duration': 28.493, 'max_score': 8188.367, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE8188367.jpg'}, {'end': 8326.972, 'src': 'embed', 'start': 8296.495, 'weight': 3, 'content': [{'end': 8301.299, 'text': 'And now I can see how many page views each page had over the last 30 days.', 'start': 8296.495, 'duration': 4.804}, {'end': 8304.922, 'text': 'Now note, you also have something called unique page views.', 'start': 8301.62, 'duration': 3.302}, {'end': 8308.924, 'text': 'so unique page use is equivalent to one per session.', 'start': 8305.302, 'duration': 3.622}, {'end': 8318.308, 'text': 'in other words, if a user came to my site and looked at the home page, then the home page is going to have one unique page view and one page view.', 'start': 8308.924, 'duration': 9.384}, {'end': 8326.972, 'text': 'now, if the user in that same session looks at other pages, then every page that user looks at is going to have one unique page view.', 'start': 8318.308, 'duration': 8.664}], 'summary': 'The website had 30 page views and 15 unique page views in the last 30 days.', 'duration': 30.477, 'max_score': 8296.495, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE8296495.jpg'}, {'end': 9326.907, 'src': 'embed', 'start': 9302.853, 'weight': 0, 'content': [{'end': 9312.26, 'text': 'Now you can see here, by clicking on the recording column, I can see I have in this particular property this particular view.', 'start': 9302.853, 'duration': 9.407}, {'end': 9314.641, 'text': 'I have five goals that are active.', 'start': 9312.26, 'duration': 2.381}, {'end': 9317.903, 'text': "So you can use up to 20, but you don't have to have 20 active.", 'start': 9314.901, 'duration': 3.002}, {'end': 9322.425, 'text': 'okay, you can have one active, two active.', 'start': 9319.304, 'duration': 3.121}, {'end': 9326.907, 'text': 'my recommendation is least have one goal again.', 'start': 9322.425, 'duration': 4.482}], 'summary': 'The property has this specific view with five active goals, and the recommendation is to have at least one active goal.', 'duration': 24.054, 'max_score': 9302.853, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE9302853.jpg'}, {'end': 9784.716, 'src': 'embed', 'start': 9755.444, 'weight': 7, 'content': [{'end': 9757.886, 'text': 'You have one more option here, regular expression.', 'start': 9755.444, 'duration': 2.442}, {'end': 9762.551, 'text': 'So Google Analytics understands the language of regular expressions.', 'start': 9757.946, 'duration': 4.605}, {'end': 9774.802, 'text': "So regular expressions are just special characters used to communicate with Google Analytics in order to hone in on exactly what you're trying to track.", 'start': 9762.911, 'duration': 11.891}, {'end': 9784.716, 'text': 'so we can always say you know, starts with or ends with, so we can, you know, use characters like the dollar sign ends with or begins with,', 'start': 9774.802, 'duration': 9.914}], 'summary': 'Google analytics understands regular expressions for precise tracking.', 'duration': 29.272, 'max_score': 9755.444, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE9755444.jpg'}], 'start': 8046.443, 'title': 'Maximizing google analytics for campaign performance', 'summary': 'Covers linking google ads to analytics, tracking campaign performance metrics like cost per click, revenue, and conversion rates. it also discusses behavior reports, site speed, conversions overview, and setting up website goals for effective decision-making.', 'chapters': [{'end': 8188.367, 'start': 8046.443, 'title': 'Google analytics: maximizing campaign performance', 'summary': 'Discusses the importance of linking google ads to analytics, enabling users to track campaign performance, including cost per click, revenue, and conversion rates, emphasizing the need to measure and optimize campaign effectiveness.', 'duration': 141.924, 'highlights': ['Linking Google Ads to Analytics allows tracking of campaign performance, including cost per click, revenue, and conversion rates. The speaker emphasizes the need to link Google Ads to Analytics to track campaign performance, including cost per click, revenue, and conversion rates, stating that it is important to see how Google Ads campaigns perform once users reach the website.', 'Ability to view campaign data, such as the amount spent, revenue received, and engagement metrics, underscores the importance of tracking campaign performance for optimization. The speaker highlights the ability to view campaign data, including the amount spent, revenue received, and engagement metrics, emphasizing the importance of tracking campaign performance for optimization purposes.', 'Access to various reports under Google Ads, such as keyword, search queries, and display targeting reports, provides comprehensive insights for campaign analysis and optimization. The speaker mentions that Google Ads provides access to various reports, including keyword, search queries, and display targeting reports, offering comprehensive insights for campaign analysis and optimization.', 'Ability to track different types of campaigns, including those on Facebook, email, and other platforms, demonstrates the versatility of campaign tracking within Analytics. The speaker explains the capability to track various campaign types, such as those on Facebook, email, Twitter, or Instagram, demonstrating the versatility of campaign tracking within Analytics.']}, {'end': 8678.935, 'start': 8188.367, 'title': 'Behavior reports and site speed in google analytics', 'summary': 'Introduces behavior reports in google analytics, explaining how to measure user behavior on a website, including page views, unique page views, bounce rate, time on page, and exit rate, and emphasizes the importance of site speed and its impact on user behavior and page ranking.', 'duration': 490.568, 'highlights': ['Behavior reports in Google Analytics allow measuring user behavior on a website, including page views, unique page views, bounce rate, time on page, and exit rate, providing insights into user engagement and page performance. The chapter explains how behavior reports in Google Analytics provide insights into user behavior on a website, including metrics such as page views, unique page views, bounce rate, time on page, and exit rate, to measure user engagement and page performance.', 'The site speed report in Google Analytics provides information on page load times, average load times by browser and country, and offers speed suggestions to improve page load times, emphasizing the importance of site speed in user behavior and organic page ranking. The site speed report in Google Analytics offers insights into page load times, average load times by browser and country, and provides speed suggestions to enhance page load times, highlighting the significance of site speed in user behavior and organic page ranking.']}, {'end': 9399.67, 'start': 8679.215, 'title': 'Google analytics conversions overview', 'summary': 'Explains the importance of conversion reporting in google analytics, the process of setting up and measuring goals, and the different types of goals available, with examples of how to track and analyze each type of goal. it also covers the significance of the multi-channel funnel report in understanding how different channels work together to drive conversions.', 'duration': 720.455, 'highlights': ["The chapter explains the importance of conversion reporting in Google Analytics It highlights that conversion reporting is arguably the most important section in Google Analytics as it allows the user to see how people are converting or if they're not converting on a website.", 'The process of setting up and measuring goals It explains the process of setting up goals, the opportunity to set up 20 goals in a Google Analytics view, and the ability to measure goals under conversions.', 'Different types of goals available and examples of how to track and analyze each type It details the four different goal types in Google Analytics: pages per session, destination, duration, and event-based goals, along with examples of how to track and analyze each type of goal.', 'The significance of the multi-channel funnel report It emphasizes the significance of the multi-channel funnel report in understanding how different channels work together to drive conversions, providing examples of how different channels work together and how to analyze top conversion paths.']}, {'end': 9800.689, 'start': 9399.91, 'title': 'Setting up website goals', 'summary': 'Explains the importance of defining website goals, the process of setting up a goal in google analytics, and the different options available for customizing goal tracking, emphasizing the significance of tracking and measuring website goals for informed decision-making.', 'duration': 400.779, 'highlights': ['Google Analytics provides templates for setting up goals, but it is recommended to choose custom for total control over goal setup. Google Analytics offers templates for setting up goals, but it is advised to opt for custom setup to have complete control over goal configuration.', 'Google Analytics assigns a maximum of 20 goals in Analytics and groups them into goal sets for easier measurement and data analysis. Google Analytics allocates a maximum of 20 goals in Analytics, organizing them into goal sets to facilitate measurement and analysis of data.', 'Google Analytics offers four different goal types: destination, duration, pages per session, or screens per session, with the option to use regular expressions for custom tracking. Google Analytics provides four goal types: destination, duration, pages per session, and screens per session, and allows the use of regular expressions for customized tracking.']}], 'duration': 1754.246, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE8046443.jpg', 'highlights': ['Linking Google Ads to Analytics enables tracking campaign performance metrics like cost per click, revenue, and conversion rates.', 'Access to various reports under Google Ads, such as keyword, search queries, and display targeting reports, provides comprehensive insights for campaign analysis and optimization.', 'Behavior reports in Google Analytics measure user behavior on a website, including page views, unique page views, bounce rate, time on page, and exit rate, offering insights into user engagement and page performance.', 'The site speed report in Google Analytics provides information on page load times, average load times by browser and country, and offers speed suggestions to improve page load times, emphasizing the importance of site speed in user behavior and organic page ranking.', "Conversion reporting in Google Analytics allows users to see how people are converting or if they're not converting on a website, making it arguably the most important section in Google Analytics.", 'Google Analytics offers templates for setting up goals, but it is recommended to choose custom for total control over goal setup.', 'Google Analytics assigns a maximum of 20 goals in Analytics and groups them into goal sets for easier measurement and data analysis.', 'Google Analytics provides four goal types: destination, duration, pages per session, or screens per session, with the option to use regular expressions for custom tracking.']}, {'end': 12960.19, 'segs': [{'end': 10421.505, 'src': 'embed', 'start': 10395.845, 'weight': 15, 'content': [{'end': 10404.853, 'text': "So if anybody comes to the site, looks at more than two pages, three pages or more, then it's going to count as a goal.", 'start': 10395.845, 'duration': 9.008}, {'end': 10406.915, 'text': 'And so here we can verify it.', 'start': 10405.173, 'duration': 1.742}, {'end': 10410.958, 'text': 'So if we verify it over the last seven days, we could see a 4.12% conversion rate.', 'start': 10407.435, 'duration': 3.523}, {'end': 10421.505, 'text': 'And that tells me that 4% of my traffic over the last seven days looked at at least three pages or more.', 'start': 10413.16, 'duration': 8.345}], 'summary': '4.12% conversion rate with 4% traffic viewing 3+ pages in 7 days', 'duration': 25.66, 'max_score': 10395.845, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE10395845.jpg'}, {'end': 12099.272, 'src': 'embed', 'start': 12064.896, 'weight': 13, 'content': [{'end': 12068.339, 'text': "We're going to choose Google Analytics as our setting here.", 'start': 12064.896, 'duration': 3.443}, {'end': 12070.422, 'text': 'this is our variable for google analytics.', 'start': 12068.339, 'duration': 2.083}, {'end': 12078.792, 'text': "so, in other words, that variable is set to our analytics property id and more or less that's what you need to do.", 'start': 12070.422, 'duration': 8.37}, {'end': 12080.554, 'text': 'to set up the tag.', 'start': 12078.792, 'duration': 1.762}, {'end': 12088.062, 'text': 'okay, you need to, in step two, identify the category in action and or label and or value.', 'start': 12080.554, 'duration': 7.508}, {'end': 12090.064, 'text': 'now, value can be anything you want.', 'start': 12088.062, 'duration': 2.002}, {'end': 12099.272, 'text': "you're assigning a numerical value, so if you just assign one, anytime that event fires in analytics, it's going to have a value of one.", 'start': 12090.064, 'duration': 9.208}], 'summary': 'Using google analytics, set up the tag and assign numerical value to events for tracking.', 'duration': 34.376, 'max_score': 12064.896, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE12064896.jpg'}, {'end': 12197.618, 'src': 'embed', 'start': 12152.041, 'weight': 2, 'content': [{'end': 12156.743, 'text': "You already know what it is because you're entering that information into Tag Manager.", 'start': 12152.041, 'duration': 4.702}, {'end': 12164.768, 'text': "so in this case, i'm going to go ahead and choose a variable for my label parameter.", 'start': 12157.085, 'duration': 7.683}, {'end': 12166.508, 'text': 'and why do i want to do that?', 'start': 12164.768, 'duration': 1.74}, {'end': 12177.312, 'text': 'because in tag manager i have something at my disposal called variables, and variables allow you to see specifically things that are being tracked.', 'start': 12166.508, 'duration': 10.804}, {'end': 12179.493, 'text': 'so in this case i choose page path.', 'start': 12177.312, 'duration': 2.181}, {'end': 12181.914, 'text': 'okay, so page path is a url.', 'start': 12179.693, 'duration': 2.221}, {'end': 12187.955, 'text': 'and why did i choose page path as my variable for the parameter label?', 'start': 12181.914, 'duration': 6.041}, {'end': 12197.618, 'text': "because if somebody does click on the header donate button and the header donate button on our website is on every page if i go to the children's page,", 'start': 12187.955, 'duration': 9.663}], 'summary': "Choosing 'page path' as a variable for tracking in tag manager provides specific data on clicked elements and their location on the website.", 'duration': 45.577, 'max_score': 12152.041, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE12152041.jpg'}, {'end': 12250.377, 'src': 'embed', 'start': 12224.686, 'weight': 1, 'content': [{'end': 12230.028, 'text': 'So note that in Google Tag Manager, you have a lot of different variables at your disposal,', 'start': 12224.686, 'duration': 5.342}, {'end': 12235.611, 'text': 'and variables are there to help you identify specifically what is being tracked.', 'start': 12230.028, 'duration': 5.583}, {'end': 12239.893, 'text': 'So take a look at all the variables at your disposal in Tag Manager.', 'start': 12236.031, 'duration': 3.862}, {'end': 12242.494, 'text': "In this example, I'm using Page Path.", 'start': 12240.233, 'duration': 2.261}, {'end': 12250.377, 'text': 'So now, once you set up your tag, pretty straightforward again, tag types, Google Analytics, track type is event.', 'start': 12242.774, 'duration': 7.603}], 'summary': 'Google tag manager offers various variables like page path for tracking purposes.', 'duration': 25.691, 'max_score': 12224.686, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE12224686.jpg'}, {'end': 12413.214, 'src': 'embed', 'start': 12361.996, 'weight': 0, 'content': [{'end': 12368.179, 'text': "here you can see it's highlighted in the upper pane and in the lower pane i can see where it's linking to.", 'start': 12361.996, 'duration': 6.183}, {'end': 12370.24, 'text': "it's linking to networkforgood.com.", 'start': 12368.179, 'duration': 2.061}, {'end': 12376.823, 'text': 'but here you can see if i hone in a little, i could see id equals header dash donate dash button.', 'start': 12370.64, 'duration': 6.183}, {'end': 12378.684, 'text': "so that's the click id.", 'start': 12376.823, 'duration': 1.861}, {'end': 12380.244, 'text': "notice, there's also a class.", 'start': 12378.684, 'duration': 1.56}, {'end': 12384.186, 'text': 'i could have set the trigger to equal this class.', 'start': 12380.244, 'duration': 3.942}, {'end': 12390.65, 'text': 'or again, i could have set the trigger to equal the url or the page that this button is pointing to.', 'start': 12384.186, 'duration': 6.464}, {'end': 12395.294, 'text': 'i could have chosen any one of those, but i decided to go with the id.', 'start': 12390.65, 'duration': 4.644}, {'end': 12401.62, 'text': "so this is the id i chose and that's the id i have in my trigger.", 'start': 12395.294, 'duration': 6.326}, {'end': 12405.964, 'text': "okay, so that is what's going to fire that event.", 'start': 12401.62, 'duration': 4.344}, {'end': 12413.214, 'text': "so if somebody clicks on a button that equals header dash donate dash button, it's going to fire that event,", 'start': 12405.964, 'duration': 7.25}], 'summary': 'Analyzing website links and triggers to set event firing criteria.', 'duration': 51.218, 'max_score': 12361.996, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE12361996.jpg'}], 'start': 9800.969, 'title': 'Setting up and tracking goals in google analytics', 'summary': 'Covers setting up google analytics goals, including options for goal url, verifying the goal url, tracking funnels, assigning a value to non-commerce goals, and analyzing funnel visualization. it also discusses the four goal types, aligning goals with dimensions, monitoring goal performance, utilizing multi-channel funneling, and setting up event tracking in google tag manager with recommended actions for improving website performance.', 'chapters': [{'end': 9920.391, 'start': 9800.969, 'title': 'Setting up google analytics goals', 'summary': 'Discusses setting up google analytics goals, including options for goal url, the importance of verifying the goal url, and the ability to track funnels for specific page sequences.', 'duration': 119.422, 'highlights': ['You always want to verify it because if you see zero percent conversion and in this case of the last seven days, then that should tell you something. Emphasizes the importance of verifying the goal URL and analyzing conversion rates, indicating the need for potential adjustments if zero percent conversion is observed.', 'So if i turn on funnel, then that means i have the ability to track how people went through my funnel. Explains the functionality of tracking funnels in Google Analytics, allowing the user to monitor the progression of visitors through specific page sequences.', 'You could choose the other option of equals to or begins with. Mentions alternative options for defining goal URLs in Google Analytics, providing flexibility in goal setup.']}, {'end': 10317.093, 'start': 9920.732, 'title': 'Setting up google analytics goals', 'summary': 'Discusses the setup of a destination url goal in google analytics, the options available for tracking funnel conversion rate, and the ability to assign a value to non-commerce goals. it also details the process of viewing and analyzing the funnel visualization to measure the effectiveness of the goal funnel, with a specific example of a 75% funnel conversion rate and an 18.45% overall conversion rate.', 'duration': 396.361, 'highlights': ['The chapter discusses the setup of a destination URL goal in Google Analytics. The transcript provides insights into setting up a destination URL goal in Google Analytics to track user behavior and conversions.', 'Details the process of viewing and analyzing the funnel visualization to measure the effectiveness of the goal funnel. It explains how to view and analyze the funnel visualization to understand where traffic drops off and evaluate the effectiveness of the goal funnel.', 'Specific example of a 75% funnel conversion rate and an 18.45% overall conversion rate is provided. The transcript includes a specific example of a 75% funnel conversion rate and an 18.45% overall conversion rate, demonstrating the effectiveness of the funnel in driving conversions.', 'Options available for tracking funnel conversion rate and the ability to assign a value to non-commerce goals are discussed. It discusses the options available for tracking funnel conversion rate and the ability to assign a value to non-commerce goals, providing valuable insights for goal measurement.']}, {'end': 11147.3, 'start': 10317.554, 'title': 'Google analytics: goal types and measurement', 'summary': 'Covers the four goal types in google analytics: destination, pages per session, duration, and event. it emphasizes setting the goal bar higher than the average to measure and improve website performance, with examples of conversion rates and recommended actions.', 'duration': 829.746, 'highlights': ['Setting the goal bar higher than the average is crucial for measuring and improving website performance. Examples include setting the pages per session goal to three, with a 4.12% conversion rate, and setting the duration goal to one minute and 30 seconds, with an 8% conversion rate.', 'Pages per session and duration goals should be set higher than the average to drive engagement and improve website performance. The average pages per session was 1.21, so setting the goal to three led to a 4.12% conversion rate, and setting the duration goal to one minute and 30 seconds resulted in an 8% conversion rate.', 'The event goal type in Google Analytics allows measurement of specific actions, such as PDF downloads, button clicks, or video interactions. It involves setting up events in Google Tag Manager, assigning categories and actions, turning events into goals, and optionally adding values to the goals based on tracked events.']}, {'end': 12110.462, 'start': 11147.3, 'title': 'Setting up and tracking goals in google analytics', 'summary': 'Discusses setting up and tracking goals in google analytics, including aligning goals with dimensions, monitoring goal performance, and utilizing multi-channel funneling to assess assisted conversions and top conversion paths.', 'duration': 963.162, 'highlights': ['The chapter emphasizes aligning goals with any dimension, such as e-newsletter signups by channel or contact form submissions, to measure goal performance and assess channel contributions. ', 'The speaker demonstrates how to monitor goal performance, including total goal completions, value, and conversion rate over a specific period, along with breakdowns by set goals and traffic sources. e.g. number of total goal completions, conversion rate, and specific traffic sources driving goal completions', 'The chapter explains the concept of assisted conversions in multi-channel funneling, where channels that assist in conversions are credited, providing insights into channel contributions to goal completions. ', "The speaker introduces the 'top conversion paths' report for assessing combinations of channels contributing to conversions, offering insights into the effectiveness of different channel combinations. ", 'The chapter highlights the availability of 20 goal types per view in Google Analytics, including engagement-related goals like duration, pages per session, destination, and event tracking. e.g. 20 goal types per view in Google Analytics']}, {'end': 12960.19, 'start': 12110.842, 'title': 'Setting up event tracking in google tag manager', 'summary': 'Explains the process of setting up event tracking in google tag manager, including identifying the category, action, and label for tracking, choosing variables, setting up tags and triggers, and testing events through google analytics and preview mode. it also recommends setting up a spreadsheet to record events and turning them into goals in google analytics for measurement across all dimensions.', 'duration': 849.348, 'highlights': ['The chapter explains the process of setting up event tracking in Google Tag Manager, including identifying the category, action, and label for tracking, choosing variables, setting up tags and triggers, and testing events through Google Analytics and preview mode.', 'It recommends setting up a spreadsheet to record events and turning them into goals in Google Analytics for measurement across all dimensions.', 'It details the steps for setting up a tag in Google Tag Manager, including choosing variables, assigning category, action, label, and value, and then assigning a trigger to the tag.', 'The chapter provides two ways to test if an event fires: through Google Analytics real-time view and through the preview mode in Google Tag Manager.', 'It highlights the importance of recording events in a spreadsheet, setting up goals in Google Analytics, and measuring events across all dimensions.']}], 'duration': 3159.221, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE9800969.jpg', 'highlights': ['Emphasizes the importance of verifying the goal URL and analyzing conversion rates, indicating the need for potential adjustments if zero percent conversion is observed.', 'Explains the functionality of tracking funnels in Google Analytics, allowing the user to monitor the progression of visitors through specific page sequences.', 'Mentions alternative options for defining goal URLs in Google Analytics, providing flexibility in goal setup.', 'Provides insights into setting up a destination URL goal in Google Analytics to track user behavior and conversions.', 'Explains how to view and analyze the funnel visualization to understand where traffic drops off and evaluate the effectiveness of the goal funnel.', 'Discusses the options available for tracking funnel conversion rate and the ability to assign a value to non-commerce goals, providing valuable insights for goal measurement.', 'Examples include setting the pages per session goal to three, with a 4.12% conversion rate, and setting the duration goal to one minute and 30 seconds, with an 8% conversion rate.', 'The event goal type in Google Analytics allows measurement of specific actions, such as PDF downloads, button clicks, or video interactions.', 'Emphasizes aligning goals with any dimension, such as e-newsletter signups by channel or contact form submissions, to measure goal performance and assess channel contributions.', 'Demonstrates how to monitor goal performance, including total goal completions, value, and conversion rate over a specific period, along with breakdowns by set goals and traffic sources.', 'Explains the concept of assisted conversions in multi-channel funneling, where channels that assist in conversions are credited, providing insights into channel contributions to goal completions.', "Introduces the 'top conversion paths' report for assessing combinations of channels contributing to conversions, offering insights into the effectiveness of different channel combinations.", 'Highlights the availability of 20 goal types per view in Google Analytics, including engagement-related goals like duration, pages per session, destination, and event tracking.', 'Explains the process of setting up event tracking in Google Tag Manager, including identifying the category, action, and label for tracking, choosing variables, setting up tags and triggers, and testing events through Google Analytics and preview mode.', 'Recommends setting up a spreadsheet to record events and turning them into goals in Google Analytics for measurement across all dimensions.', 'Details the steps for setting up a tag in Google Tag Manager, including choosing variables, assigning category, action, label, and value, and then assigning a trigger to the tag.', 'Highlights the importance of recording events in a spreadsheet, setting up goals in Google Analytics, and measuring events across all dimensions.']}, {'end': 14542.525, 'segs': [{'end': 13318.88, 'src': 'embed', 'start': 13294.695, 'weight': 3, 'content': [{'end': 13301.262, 'text': "if you go ahead and make a copy, you just have to make sure you know what data source you're pulling the data from,", 'start': 13294.695, 'duration': 6.567}, {'end': 13309.631, 'text': 'because basically all this is is a report with dimensions and metrics, and those metrics are data points associated with that dimension,', 'start': 13301.262, 'duration': 8.369}, {'end': 13312.073, 'text': 'so We can certainly refresh data.', 'start': 13309.631, 'duration': 2.442}, {'end': 13316.718, 'text': 'Okay, again, we can get the report link just by clicking on the report link and copying it.', 'start': 13312.093, 'duration': 4.625}, {'end': 13318.88, 'text': "It's a bit of a shortener here.", 'start': 13317.119, 'duration': 1.761}], 'summary': 'Report contains dimensions, metrics, and data points. can refresh and copy report link.', 'duration': 24.185, 'max_score': 13294.695, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE13294695.jpg'}, {'end': 13753.573, 'src': 'embed', 'start': 13722.084, 'weight': 0, 'content': [{'end': 13725.629, 'text': 'So you can see I copied it and everything else that goes along with it.', 'start': 13722.084, 'duration': 3.545}, {'end': 13730.036, 'text': 'The color scheme, the logo, etc.', 'start': 13725.789, 'duration': 4.247}, {'end': 13737.102, 'text': "Now, this is if you're not familiar with Data Studio, it's good to copy a report, play around with it, etc.", 'start': 13730.837, 'duration': 6.265}, {'end': 13738.703, 'text': "That's probably what I would recommend.", 'start': 13737.142, 'duration': 1.561}, {'end': 13741.945, 'text': "So again, if you're not familiar with Data Studio, you want to get comfortable,", 'start': 13738.783, 'duration': 3.162}, {'end': 13746.629, 'text': "then go ahead and even choose one of the templates if you don't have access to an existing report.", 'start': 13741.945, 'duration': 4.684}, {'end': 13753.573, 'text': "so let's go ahead and just choose, i'm going to say, one of these templates that data studio has provided.", 'start': 13747.049, 'duration': 6.524}], 'summary': 'Recommend copying a report in data studio to get familiar with it and use provided templates.', 'duration': 31.489, 'max_score': 13722.084, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE13722084.jpg'}, {'end': 13904.718, 'src': 'embed', 'start': 13870.201, 'weight': 1, 'content': [{'end': 13873.582, 'text': 'so if i change the date range, then the data is going to change.', 'start': 13870.201, 'duration': 3.381}, {'end': 13880.905, 'text': "Now, if I want to edit anything here in this report, I'm going to have to go back and click on the edit mode.", 'start': 13874.142, 'duration': 6.763}, {'end': 13882.966, 'text': 'So just click on the edit button there.', 'start': 13881.125, 'duration': 1.841}, {'end': 13887.729, 'text': "And now I'm going to be able to go in and edit this existing template.", 'start': 13883.427, 'duration': 4.302}, {'end': 13892.371, 'text': "Now I've already established a data source, but I could change the data source if I want to.", 'start': 13887.969, 'duration': 4.402}, {'end': 13904.718, 'text': 'All I have to do is just go here, click on any one of these tables or metrics and change out the data source just by clicking on this icon here, okay,', 'start': 13892.671, 'duration': 12.047}], 'summary': 'Changing date range impacts data. editing report requires clicking edit mode and changing data source.', 'duration': 34.517, 'max_score': 13870.201, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE13870201.jpg'}, {'end': 14382.238, 'src': 'embed', 'start': 14353.203, 'weight': 4, 'content': [{'end': 14357.908, 'text': 'I need to choose a data source so you can see existing data sources.', 'start': 14353.203, 'duration': 4.705}, {'end': 14363.69, 'text': "If you don't have existing data sources to choose from, you can always just click create new data source.", 'start': 14358.248, 'duration': 5.442}, {'end': 14367.252, 'text': "Okay, when you create new data source, you're going to choose from a list.", 'start': 14363.71, 'duration': 3.542}, {'end': 14372.034, 'text': "If you're new to Data Studio, start with something easy like Google Analytics.", 'start': 14367.452, 'duration': 4.582}, {'end': 14377.756, 'text': "If you choose Google Sheets, then great, you're going to be asked to look for data in Google Sheets.", 'start': 14372.274, 'duration': 5.482}, {'end': 14382.238, 'text': "Likewise with Google Ads, if you choose Google Ads, you're going to have to choose a Google Ads account.", 'start': 14378.036, 'duration': 4.202}], 'summary': 'Data source options include google analytics, google sheets, and google ads.', 'duration': 29.035, 'max_score': 14353.203, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE14353203.jpg'}], 'start': 12960.19, 'title': 'Using google analytics, data studio benefits, and customization', 'summary': 'Covers setting up event tracking in google analytics, using data studio for creating reports, discussing data studio benefits and features, connecting various data sources, customizing dimensions and metrics, and editing and styling charts for effective visualization.', 'chapters': [{'end': 13184.154, 'start': 12960.19, 'title': 'Using google analytics and data studio', 'summary': 'Discusses how to set up and analyze event tracking in google analytics, including identifying events, analyzing top events, and setting up event tracking in google tag manager. it also provides an overview of using data studio for creating and sharing reports.', 'duration': 223.964, 'highlights': ['Analyzing top events in Google Analytics The chapter explains how to analyze top events in Google Analytics, including identifying pages that have driven events, such as the home page accumulating the most total events.', 'Setting up event tracking in Google Tag Manager It provides a brief overview of setting up an event and analyzing event tracking in Google Tag Manager, emphasizing the importance of identifying events, assigning categories, actions, and labels, and testing the setup.', 'Using Data Studio for creating and sharing reports The chapter outlines the process of using Data Studio, highlighting its similarity to Google Drive documents and its capability to share reports with individuals having a Google account.']}, {'end': 13468.403, 'start': 13184.174, 'title': 'Data studio benefits and features', 'summary': 'Discusses the benefits and features of google data studio, including its shareable nature, ability to replace old dashboard reports, flexibility in creating reports, and options for copying, scheduling, and downloading reports, with the ability to pull data from various sources.', 'duration': 284.229, 'highlights': ['Data Studio is shareable, allowing multiple people to edit reports simultaneously, fostering collaboration and efficiency.', 'Data Studio offers flexibility in creating reports, allowing users to easily make copies, change data sources, and pull data from various sources such as spreadsheets, databases, and other platforms.', 'Users can schedule email deliveries of reports, choosing from daily, weekly, or monthly options, and download reports in PDF format, with the ability to select specific pages and utilize additional options like adding links and password protection.', 'Users can create reports by choosing different sources of data, copying reports, and selecting new or existing data sources, providing flexibility in customizing and updating reports.', 'Google Data Studio is positioned as a replacement for old dashboard reports, as it offers unlimited customization and is not limited in nature, as opposed to dashboards and custom reports in Google Analytics.']}, {'end': 14223.465, 'start': 13468.763, 'title': 'Data studio: connecting, customizing, and organizing data', 'summary': 'Provides a comprehensive guide on connecting various data sources to data studio, customizing dimensions and metrics, and organizing data through different pages, with the ability to edit and style charts for effective visualization.', 'duration': 754.702, 'highlights': ['Data Studio allows connections to various third-party products like Google Analytics, Google Sheets, and Supermetrics, enabling a wide range of data sources. Data Studio enables connections to third-party products like Google Analytics, Google Sheets, and Supermetrics, providing access to a diverse range of data sources.', 'Data Studio provides the option to customize dimensions and metrics, allowing the user to modify the type, aggregate, description, and even add new metrics or dimensions. Data Studio offers the flexibility to customize dimensions and metrics, enabling users to modify type, aggregate, description, and add new metrics or dimensions as needed.', 'When copying an existing report, all filters, table filters, and segments associated with the report are also duplicated, requiring careful consideration during the building process. When duplicating an existing report, all associated filters, table filters, and segments are also copied over, necessitating attention to these elements during the report-building process.', 'Data Studio allows for easy customization and editing, including the ability to change layout, theme, and style, providing a highly customizable reporting experience. Data Studio offers easy customization and editing options, including the ability to change layout, theme, and style, providing a highly personalized reporting experience.', 'The chapter emphasizes the importance of organizing data across different pages, following best practices similar to Google Analytics, and provides guidance on creating and editing visual elements like charts and graphs. The chapter highlights the significance of organizing data across multiple pages and provides guidance on creating and editing visual elements like charts and graphs in line with best practices similar to Google Analytics.']}, {'end': 14542.525, 'start': 14223.805, 'title': 'Customizing reports in data studio', 'summary': 'Details the process of customizing reports in data studio, including changing real estate dimensions, adding pages and elements, connecting data sources, and best practices for designing effective reports.', 'duration': 318.72, 'highlights': ['The ability to change real estate dimensions by adjusting the height and width allows for more workspace, for example, changing from 1200 default to 1800 pixels. Changing real estate dimensions from default 1200 to 1800 pixels provides 600 pixels of additional workspace.', 'The process of adding pages, elements, and customizing date ranges is demonstrated, including the option to copy and paste existing elements. Demonstrates the process of adding pages, customizing date ranges, and copying existing elements, showcasing the flexibility of report customization.', 'Guidance on connecting data sources, such as Google Analytics, Google Sheets, and Google Ads, is provided, emphasizing the simplicity for beginners to start with Google Analytics. Provides guidance on connecting data sources, particularly emphasizing the simplicity and recommendation of starting with Google Analytics for beginners.', 'Best practices for designing effective reports, such as adding titles to tables and customizing dimensions and metrics, are highlighted. Emphasizes the importance of best practices for designing effective reports, including adding titles to tables and customizing dimensions and metrics.', 'The extensive capabilities of Data Studio, including sharing, downloading, scheduling emails, and rearranging elements, are outlined, highlighting its versatility and functionality. Outlines the extensive capabilities of Data Studio, showcasing its versatility and functionality, such as sharing, downloading, scheduling emails, and rearranging elements.']}], 'duration': 1582.335, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE12960190.jpg', 'highlights': ['Covers setting up event tracking in Google Analytics, using Data Studio for creating reports, discussing its benefits and features, connecting various data sources, customizing dimensions and metrics, and editing and styling charts for effective visualization.', 'Data Studio offers flexibility in creating reports, allowing users to easily make copies, change data sources, and pull data from various sources such as spreadsheets, databases, and other platforms.', 'Data Studio allows connections to various third-party products like Google Analytics, Google Sheets, and Supermetrics, enabling a wide range of data sources.', 'Data Studio provides the option to customize dimensions and metrics, allowing the user to modify the type, aggregate, description, and even add new metrics or dimensions.', 'The chapter emphasizes the importance of organizing data across different pages, following best practices similar to Google Analytics, and provides guidance on creating and editing visual elements like charts and graphs.', 'The extensive capabilities of Data Studio, including sharing, downloading, scheduling emails, and rearranging elements, are outlined, highlighting its versatility and functionality.']}, {'end': 15570.097, 'segs': [{'end': 14964.394, 'src': 'embed', 'start': 14932.348, 'weight': 6, 'content': [{'end': 14936.031, 'text': "it's really social media marketing is a channel in itself.", 'start': 14932.348, 'duration': 3.683}, {'end': 14939.454, 'text': "so let's take a look at the platforms involved with social media marketing.", 'start': 14936.031, 'duration': 3.423}, {'end': 14942.977, 'text': 'Now there are some really popular platforms.', 'start': 14939.654, 'duration': 3.323}, {'end': 14947.28, 'text': "So if you can't tell just by these logos,", 'start': 14943.257, 'duration': 4.023}, {'end': 14955.067, 'text': 'then you probably have not used social media marketing or social media platforms before or taken part in social media at all.', 'start': 14947.28, 'duration': 7.787}, {'end': 14964.394, 'text': 'but you know, one would like to think that the majority of your users out there today know what facebook is, what the logo looks like, what it does,', 'start': 14955.327, 'duration': 9.067}], 'summary': 'Social media marketing involves popular platforms like facebook.', 'duration': 32.046, 'max_score': 14932.348, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE14932348.jpg'}, {'end': 15383.844, 'src': 'heatmap', 'start': 14964.394, 'weight': 2, 'content': [{'end': 14975.743, 'text': 'same with instagram, which is owned by facebook, linkedin, b2b platform, youtube, great, very popular video sharing platform, and then twitter,', 'start': 14964.394, 'duration': 11.349}, {'end': 14979.126, 'text': 'which is considered micro blogging but still social media.', 'start': 14975.743, 'duration': 3.383}, {'end': 14985.571, 'text': 'So these are the most popular, popular platforms out there, but there are hundreds of social media platforms.', 'start': 14979.366, 'duration': 6.205}, {'end': 14993.777, 'text': 'In fact, when we talk about social media marketing, it can be anything from microblogging to video sharing, like YouTube,', 'start': 14985.771, 'duration': 8.006}, {'end': 15004.245, 'text': 'to B2B networks like LinkedIn, to say bookmarking sites like StumbledUpon, content sharing sites like Reddit, Q&A sites like Quora.', 'start': 14993.777, 'duration': 10.468}, {'end': 15008.549, 'text': "So there's plenty of different types of social media platforms out there.", 'start': 15004.526, 'duration': 4.023}, {'end': 15009.59, 'text': 'In fact,', 'start': 15008.849, 'duration': 0.741}, {'end': 15020.378, 'text': 'if you folks have any popular or you think valid social media platforms that these listeners here should really get to know and understand and use,', 'start': 15009.59, 'duration': 10.788}, {'end': 15023.48, 'text': 'then go ahead and put that in the comment section underneath this video.', 'start': 15020.378, 'duration': 3.102}, {'end': 15031.846, 'text': "I'm always interested in knowing what social media platforms are out there and what people are using, how platforms are trending, what's popular,", 'start': 15023.7, 'duration': 8.146}, {'end': 15032.387, 'text': "what's not.", 'start': 15031.846, 'duration': 0.541}, {'end': 15036.45, 'text': 'And ideally, as a digital marketer, where my target audience is.', 'start': 15032.747, 'duration': 3.703}, {'end': 15040.732, 'text': 'So these are the most common, but there are hundreds out there, hundreds.', 'start': 15036.71, 'duration': 4.022}, {'end': 15046.794, 'text': "So let's talk about the most popular social media platform and that's Facebook.", 'start': 15041.132, 'duration': 5.662}, {'end': 15052.956, 'text': 'So Facebook has an average of 2.27 billion monthly active users.', 'start': 15046.994, 'duration': 5.962}, {'end': 15059.779, 'text': "Now that number is fluctuating because we're talking about billions, billions, billions of monthly active users.", 'start': 15053.017, 'duration': 6.762}, {'end': 15061.62, 'text': 'And that number is probably trending up.', 'start': 15060.099, 'duration': 1.521}, {'end': 15064.421, 'text': '88% of all users are on mobile.', 'start': 15062.24, 'duration': 2.181}, {'end': 15069.423, 'text': 'So what does that tell you? That tells you that Facebook has an app and the app is very popular.', 'start': 15064.441, 'duration': 4.982}, {'end': 15074.785, 'text': 'In fact, I tend to use the app more than I use the webpage for Facebook.', 'start': 15069.443, 'duration': 5.342}, {'end': 15078.827, 'text': "So I don't necessarily log on via the internet on my laptop.", 'start': 15075.145, 'duration': 3.682}, {'end': 15080.147, 'text': 'I go right to the app.', 'start': 15079.087, 'duration': 1.06}, {'end': 15086.85, 'text': "It's just easier, easier to disseminate information, easier to add friends, comment, respond, etc.", 'start': 15080.307, 'duration': 6.543}, {'end': 15090.091, 'text': "So it's no surprise that 88% of all users use mobile.", 'start': 15087.13, 'duration': 2.961}, {'end': 15096.594, 'text': 'Now, 66% of mobile monthly users use Facebook daily.', 'start': 15091.812, 'duration': 4.782}, {'end': 15101.535, 'text': 'So a lot of recurring users going back on a day to day basis, two thirds.', 'start': 15096.794, 'duration': 4.741}, {'end': 15105.157, 'text': "So it's an addiction more than it is anything else,", 'start': 15101.895, 'duration': 3.262}, {'end': 15114.76, 'text': "because what Facebook is is really you're getting information from the people you trust care about, like work with share a group,", 'start': 15105.157, 'duration': 9.603}, {'end': 15120.682, 'text': 'with share common interests, with partake in the same organization, maybe have the same running group.', 'start': 15114.76, 'duration': 5.922}, {'end': 15122.143, 'text': 'same passions.', 'start': 15120.982, 'duration': 1.161}, {'end': 15123.843, 'text': "i mean that's what facebook is.", 'start': 15122.143, 'duration': 1.7}, {'end': 15132.087, 'text': "it's a commonality amongst people, and if you build up a network of that commonality, it's going to be addicting to take part in that.", 'start': 15123.843, 'duration': 8.244}, {'end': 15135.009, 'text': 'you know the closest network you can ever get to is your family.', 'start': 15132.087, 'duration': 2.922}, {'end': 15141.492, 'text': "so if your family's on facebook, then likely you're going to be on facebook communicating with your family via this platform,", 'start': 15135.009, 'duration': 6.483}, {'end': 15147.336, 'text': "especially if you don't live close to your family or especially if you don't live close to your friends.", 'start': 15142.572, 'duration': 4.764}, {'end': 15152.78, 'text': 'I know in the United States, you know, people move a lot for work or people travel a lot for work.', 'start': 15147.416, 'duration': 5.364}, {'end': 15157.784, 'text': 'And so Facebook bridges that gap between distance and you.', 'start': 15152.9, 'duration': 4.884}, {'end': 15162.648, 'text': "you know, you do feel like you're part of somebody's life on a daily basis, being on Facebook.", 'start': 15157.784, 'duration': 4.864}, {'end': 15164.51, 'text': "So that's what makes it the addictive part.", 'start': 15162.668, 'duration': 1.842}, {'end': 15168.133, 'text': "So if you think about it from an end user's perspective, it makes total sense.", 'start': 15164.59, 'duration': 3.543}, {'end': 15171.896, 'text': "Now, if you wear your digital marketing hat and you're thinking hey,", 'start': 15168.353, 'duration': 3.543}, {'end': 15180.824, 'text': "two thirds of monthly users are using it daily and there's billions of active users, then whoever I'm targeting has to be on Facebook.", 'start': 15171.896, 'duration': 8.928}, {'end': 15189.711, 'text': 'Now, if we look closer at the demographics, we could see that a lot more seniors age 65 plus are using Facebook.', 'start': 15181.044, 'duration': 8.667}, {'end': 15193.555, 'text': 'So 60 plus percent of seniors are using Facebook.', 'start': 15189.871, 'duration': 3.684}, {'end': 15196.057, 'text': 'So Facebook is trending older.', 'start': 15193.575, 'duration': 2.482}, {'end': 15200.261, 'text': 'However, 35% of the audience is below the age of 25.', 'start': 15196.317, 'duration': 3.944}, {'end': 15203.664, 'text': "So it's not just trending up, it's also trending down.", 'start': 15200.261, 'duration': 3.403}, {'end': 15208.009, 'text': 'So a lot of young people are still using Facebook.', 'start': 15203.945, 'duration': 4.064}, {'end': 15212.974, 'text': 'And then Facebook, you know, is pretty evenly matched between males and females.', 'start': 15208.209, 'duration': 4.765}, {'end': 15220.922, 'text': "Now, if I'm either slewing old, skewing older or skewing younger on my target audience and half female, half as male,", 'start': 15213.214, 'duration': 7.708}, {'end': 15228.449, 'text': "then I know somewhere in there whoever I'm targeting is going to be on Facebook just based on these numbers here.", 'start': 15220.922, 'duration': 7.527}, {'end': 15236.473, 'text': 'So your demographic is likely going to be on Facebook, again, depending on your industry, depending on your product or service.', 'start': 15228.749, 'duration': 7.724}, {'end': 15243.798, 'text': "But considering the number of people and how it's skewing older and younger and everybody in between, Facebook has something for everyone.", 'start': 15236.654, 'duration': 7.144}, {'end': 15250.062, 'text': 'Now Facebook allows for video content, so you could post videos all day long.', 'start': 15244.038, 'duration': 6.024}, {'end': 15255.686, 'text': 'so if you have youtube videos, you can share those youtube videos on facebook.', 'start': 15250.062, 'duration': 5.624}, {'end': 15261.53, 'text': 'in fact, video, just like on most platforms, tends to provide better engagement,', 'start': 15255.686, 'duration': 5.844}, {'end': 15269.596, 'text': 'and the industries that can really capitalize on facebook tend to be food and beverage, news and media and e-commerce,', 'start': 15261.53, 'duration': 8.066}, {'end': 15271.558, 'text': "meaning you're selling a product.", 'start': 15269.596, 'duration': 1.962}, {'end': 15278.12, 'text': "Facebook has plugins that allow you to really accentuate what you're trying to sell.", 'start': 15271.818, 'duration': 6.302}, {'end': 15287.644, 'text': 'And when I say that accentuate, I mean really incorporate an opportunity for people to use the Facebook platform to not only just engage,', 'start': 15278.14, 'duration': 9.504}, {'end': 15292.145, 'text': 'not only to share, but to buy, taking that process a step further.', 'start': 15287.644, 'duration': 4.501}, {'end': 15299.368, 'text': "So if you're selling a product, you can more or less set up a Facebook shop, if you will, and sell your product there.", 'start': 15292.345, 'duration': 7.023}, {'end': 15307.691, 'text': "So that's why it benefits those that are in the e-commerce industry selling a particular product or in the food and beverage industry.", 'start': 15299.688, 'duration': 8.003}, {'end': 15314.034, 'text': 'Now, some of the most liked pages on Facebook spans across many, many brands.', 'start': 15307.971, 'duration': 6.063}, {'end': 15317.315, 'text': "But let's just take a look at Coca-Cola, for example.", 'start': 15314.174, 'duration': 3.141}, {'end': 15323.159, 'text': 'and coca-cola just pretty much pinpoints everything great about what you could do on facebook.', 'start': 15317.495, 'duration': 5.664}, {'end': 15325.32, 'text': 'i mean you could see here they have.', 'start': 15323.159, 'duration': 2.161}, {'end': 15332.185, 'text': "their opening page is a video and so you could see they're posting different content about.", 'start': 15325.32, 'duration': 6.865}, {'end': 15335.627, 'text': "you know this is about a grant how they're helping the city of atlanta.", 'start': 15332.185, 'duration': 3.442}, {'end': 15337.928, 'text': "you know they're talking about recycling.", 'start': 15335.627, 'duration': 2.301}, {'end': 15340.17, 'text': 'so to me these are community-based posts.', 'start': 15337.928, 'duration': 2.242}, {'end': 15344.771, 'text': "so they're not necessarily just pushing out their product per se.", 'start': 15340.47, 'duration': 4.301}, {'end': 15347.912, 'text': "they're trying to use facebook to build up brand awareness.", 'start': 15344.771, 'duration': 3.141}, {'end': 15350.052, 'text': 'so a huge fortune.', 'start': 15347.912, 'duration': 2.14}, {'end': 15357.654, 'text': '500 company like coca-cola is not necessarily just using facebook just to push e-commerce and push a product.', 'start': 15350.052, 'duration': 7.602}, {'end': 15360.275, 'text': "they're out there, you know, pushing what they're doing for the community.", 'start': 15357.654, 'duration': 2.621}, {'end': 15367.618, 'text': 'So this is a good example of how you can really leverage Facebook, taking advantage of everything Facebook has to offer.', 'start': 15360.555, 'duration': 7.063}, {'end': 15374.46, 'text': 'And that means brand awareness, community building, sharing updated information not only about the company,', 'start': 15367.658, 'duration': 6.802}, {'end': 15379.402, 'text': 'but in this case Coca-Cola is situated in Atlanta, Georgia, in the United States.', 'start': 15374.46, 'duration': 4.942}, {'end': 15383.844, 'text': 'So what are they doing with the community? Okay, so this is a good example.', 'start': 15379.482, 'duration': 4.362}], 'summary': 'Facebook is the most popular social media platform with 2.27 billion monthly active users, 88% on mobile, and strong engagement, making it essential for digital marketers targeting a wide demographic range.', 'duration': 23.289, 'max_score': 14964.394, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE14964394.jpg'}, {'end': 15448.659, 'src': 'embed', 'start': 15424.206, 'weight': 0, 'content': [{'end': 15433.29, 'text': "You want to use Facebook for some promotion, but every post doesn't necessarily need to be promoting your product or service.", 'start': 15424.206, 'duration': 9.084}, {'end': 15437.492, 'text': 'You saw what we just witnessed on the Coca-Cola page.', 'start': 15433.59, 'duration': 3.902}, {'end': 15446.518, 'text': "It was about what they were doing to benefit the earth with recycling or what they're doing in conjunction with the city of Atlanta.", 'start': 15437.733, 'duration': 8.785}, {'end': 15448.659, 'text': "So they're more community-based posts.", 'start': 15446.778, 'duration': 1.881}], 'summary': "Facebook promotion should include community-based posts, as seen with coca-cola's earth-friendly initiatives.", 'duration': 24.453, 'max_score': 15424.206, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE15424206.jpg'}], 'start': 14542.626, 'title': 'Social media marketing', 'summary': 'Covers the evolution of advertising, importance of social media marketing, benefits of leveraging social media, integrating social media marketing and seo, facebook demographics, and marketing strategies for brand engagement and awareness.', 'chapters': [{'end': 14825.865, 'start': 14542.626, 'title': 'Social media marketing insights', 'summary': "Discusses the evolution of advertising, the importance of social media marketing in today's digital world, and the benefits of leveraging social media for brand awareness, engagement, and increasing conversion rates.", 'duration': 283.239, 'highlights': ['Social media marketing has revolutionized advertising by offering a more effective and cost-efficient way to promote products and services, compared to traditional methods like newspapers, yellow pages, billboards, television, and fax ads. The evolution of advertising is discussed, highlighting the challenges of traditional methods and the game-changing impact of social media marketing in promoting products and services in a more efficient and cost-effective manner.', 'Social media marketing provides opportunities to increase brand awareness, engage with users, and improve conversion rates by targeting the right audience with personalized content, ultimately leading to the potential for significant traffic and engagement growth. The benefits of social media marketing in increasing brand awareness, user engagement, and conversion rates through personalized content targeting are emphasized, showcasing the potential for substantial traffic and engagement growth.', "The power of social media marketing lies in its ability to create various forms of content, such as videos, blogs, infographics, and graphics, with the potential to go viral, resulting in millions of views and likes, highlighting its impactful reach and influence. The significance of social media marketing's influence is illustrated through its power to create diverse content forms that can potentially go viral, leading to widespread viewership and engagement, demonstrating its impactful reach and influence."]}, {'end': 15162.648, 'start': 14826.405, 'title': 'Social media marketing & seo', 'summary': 'Discusses the benefits of integrating social media marketing and seo, highlighting its cost effectiveness, role in increasing top funnel traffic, and the popularity and user statistics of facebook as the most common social media platform.', 'duration': 336.243, 'highlights': ["Facebook has an average of 2.27 billion monthly active users, with 88% of all users on mobile and 66% of mobile monthly users using Facebook daily. Facebook's immense user base and high daily usage on mobile make it a crucial platform for social media marketing, indicating its potential reach and engagement.", 'Social media marketing is cost effective, as posting content on platforms like Twitter or Facebook is free, and even advertising on these platforms is relatively less costly compared to other search platforms like Google or Bing. The cost effectiveness of social media marketing, both in organic posting and advertising, provides a cost-efficient avenue for reaching and engaging with target audiences.', 'Integrating SEO and social media allows for building funnel traffic, increasing brand experience, awareness, and conversions, catering to different stages of the customer journey. The integration of SEO and social media enables the development of a comprehensive funnel traffic strategy, enhancing brand experience and conversions across various customer journey stages.']}, {'end': 15570.097, 'start': 15162.668, 'title': 'Facebook demographics and marketing strategies', 'summary': 'Discusses the demographics of facebook users, including the age and gender distribution, and the marketing strategies used by companies like coca-cola to engage with the community and build brand awareness, emphasizing the importance of original and community-based content.', 'duration': 407.429, 'highlights': ['Facebook demographics show that a lot more seniors age 65 plus are using Facebook, with 60 plus percent of seniors using it, while 35% of the audience is below the age of 25, indicating both older and younger age groups are active on the platform. The demographics of Facebook users reveal a significant presence of seniors aged 65 plus, with over 60% using the platform, and 35% of the audience being below 25, demonstrating a diverse age distribution.', 'Video content on Facebook yields better engagement, and industries such as food and beverage, news and media, and e-commerce benefit from utilizing Facebook for brand promotion and sales, with e-commerce businesses able to set up a Facebook shop to sell products. Utilizing video content on Facebook leads to higher engagement, and industries like food and beverage, news and media, and e-commerce can effectively leverage the platform for brand promotion and sales, with e-commerce businesses being able to establish a Facebook shop for product sales.', "Companies like Coca-Cola leverage Facebook for community building and brand awareness, focusing on sharing community-based content and user-generated experiences, emphasizing the importance of original and positive content that aligns with the brand's values. Coca-Cola's approach to using Facebook revolves around community building, brand awareness, and the sharing of user-generated content, highlighting the significance of original and positive content that resonates with the brand's values."]}], 'duration': 1027.471, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE14542626.jpg', 'highlights': ['Social media marketing revolutionizes advertising, offering cost-efficient promotion.', 'Social media marketing increases brand awareness, engagement, and conversion rates.', 'Social media marketing creates diverse content forms with potential to go viral.', 'Facebook has 2.27B monthly active users, 88% on mobile, 66% daily mobile users.', 'Social media marketing is cost-effective, providing a cost-efficient avenue for reaching audiences.', 'Integrating SEO and social media builds funnel traffic, enhances brand experience and conversions.', 'Facebook demographics show diverse age distribution, with significant presence of seniors.', 'Video content on Facebook yields better engagement, benefiting industries like food and beverage, news and media, and e-commerce.', 'Coca-Cola leverages Facebook for community building and brand awareness through original and positive content.']}, {'end': 16771.124, 'segs': [{'end': 15652.096, 'src': 'embed', 'start': 15612.174, 'weight': 1, 'content': [{'end': 15618.176, 'text': "And another great advantage to Facebook, as I already mentioned about social media marketing, that's advertising.", 'start': 15612.174, 'duration': 6.002}, {'end': 15620.356, 'text': 'So Facebook owns Instagram.', 'start': 15618.236, 'duration': 2.12}, {'end': 15624.578, 'text': 'They have a great tool for communicating called Facebook Messenger.', 'start': 15620.417, 'duration': 4.161}, {'end': 15628.659, 'text': 'And so you can advertise leveraging Facebook Messenger.', 'start': 15625.098, 'duration': 3.561}, {'end': 15629.92, 'text': 'You can leverage Instagram.', 'start': 15628.72, 'duration': 1.2}, {'end': 15638.126, 'text': "And what you need to do is, if you go to Facebook's ad manager and you create a campaign, when you go to create a campaign,", 'start': 15630.24, 'duration': 7.886}, {'end': 15639.547, 'text': "you're going to click on placements.", 'start': 15638.126, 'duration': 1.421}, {'end': 15644.09, 'text': "And depending on what you're trying to do, let's just say you're trying to build brand awareness.", 'start': 15640.127, 'duration': 3.963}, {'end': 15647.693, 'text': 'You can actually hone in on Facebook.', 'start': 15644.39, 'duration': 3.303}, {'end': 15649.474, 'text': 'You can hone in on Instagram.', 'start': 15647.733, 'duration': 1.741}, {'end': 15652.096, 'text': 'You can do a number of different things within Facebook.', 'start': 15649.674, 'duration': 2.422}], 'summary': 'Facebook offers advertising tools including instagram and messenger for marketing campaigns, enabling targeting options for brand awareness.', 'duration': 39.922, 'max_score': 15612.174, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE15612174.jpg'}, {'end': 15704.975, 'src': 'embed', 'start': 15675.061, 'weight': 5, 'content': [{'end': 15679.482, 'text': 'you could specifically target gender and age, a location.', 'start': 15675.061, 'duration': 4.421}, {'end': 15688.265, 'text': "so facebook really allows you to hone in on who your audience is if you're advertising, and so that's the great thing about facebook.", 'start': 15679.482, 'duration': 8.783}, {'end': 15695.187, 'text': "they have a lot of users and you're you have an opportunity to hone in on a segment of that user base.", 'start': 15688.265, 'duration': 6.922}, {'end': 15704.975, 'text': 'Now Facebook also has metrics that you can look at to really understand how people are interacting with your ads,', 'start': 15695.487, 'duration': 9.488}], 'summary': "Facebook's targeted advertising allows honing in on gender, age, and location, with access to a large user base and detailed interaction metrics.", 'duration': 29.914, 'max_score': 15675.061, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE15675061.jpg'}, {'end': 15956.609, 'src': 'embed', 'start': 15883.879, 'weight': 3, 'content': [{'end': 15890.943, 'text': 'but photos, you know the rule of thumb is photos always tell a thousand words, a thousand stories, a thousand interpretations.', 'start': 15883.879, 'duration': 7.064}, {'end': 15894.645, 'text': 'Images are just always the best way to go as well.', 'start': 15891.323, 'duration': 3.322}, {'end': 15900.648, 'text': "I mean, if you don't have the videos, hey, nothing to be sad about if you fall back on imagery.", 'start': 15894.785, 'duration': 5.863}, {'end': 15901.989, 'text': 'So you can really..', 'start': 15900.768, 'duration': 1.221}, {'end': 15907.813, 'text': 'put your brand in a good perspective and a good light by posting images.', 'start': 15902.469, 'duration': 5.344}, {'end': 15918.24, 'text': "and, as you can imagine, if 18 to 29 year old women are on instagram, you know that's skewing towards a certain demographic, but in terms of industry,", 'start': 15907.813, 'duration': 10.427}, {'end': 15926.265, 'text': 'it is open to most industries, but the ones that tend to be most successful are beauty, food and beverage, and e-commerce.', 'start': 15918.24, 'duration': 8.025}, {'end': 15931.59, 'text': 'now, food and beverage always tends to work well when you have video and imagery.', 'start': 15926.585, 'duration': 5.005}, {'end': 15933.492, 'text': 'likewise beauty, but e-commerce.', 'start': 15931.59, 'duration': 1.902}, {'end': 15936.435, 'text': "if you're selling that t-shirt or shoe,", 'start': 15933.492, 'duration': 2.943}, {'end': 15944.283, 'text': 'you know instagram allows the platform to work in a way where people can purchase that product right within the platform.', 'start': 15936.435, 'duration': 7.848}, {'end': 15946.686, 'text': "so that's why it tends to work well with e-commerce.", 'start': 15944.283, 'duration': 2.403}, {'end': 15952.167, 'text': 'Okay, there are lots of channels, just like on Facebook, lots of channels on Instagram.', 'start': 15946.906, 'duration': 5.261}, {'end': 15956.609, 'text': 'I mean, some of the most followed brands are Chanel, Starbucks, Nike.', 'start': 15952.427, 'duration': 4.182}], 'summary': 'Photos are key on instagram for marketing; 18-29yo women are key demographic; successful industries: beauty, food/beverage, e-commerce.', 'duration': 72.73, 'max_score': 15883.879, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE15883879.jpg'}, {'end': 16573.062, 'src': 'embed', 'start': 16550.53, 'weight': 0, 'content': [{'end': 16558.294, 'text': 'So with LinkedIn, you have an opportunity to target a particular industry, a particular company, a particular job title.', 'start': 16550.53, 'duration': 7.764}, {'end': 16563.236, 'text': 'OK, so you could target everything business related on LinkedIn so you can.', 'start': 16558.313, 'duration': 4.923}, {'end': 16573.062, 'text': 'go ahead and create an ad, the ads have imagery to support the ad and so, basically, when you set up your ad, you set up your target,', 'start': 16563.576, 'duration': 9.486}], 'summary': 'Linkedin allows targeting specific industry, company, and job title for ads.', 'duration': 22.532, 'max_score': 16550.53, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE16550529.jpg'}], 'start': 15570.357, 'title': 'Leveraging social media for business growth', 'summary': "Explores optimizing a business facebook page, leveraging facebook and instagram for advertising with instagram having 1 billion monthly users, emphasizing instagram's effectiveness for various industries and leveraging linkedin for b2b marketing with 260 million monthly active users and utilizing youtube's 1.9 billion active users for increased engagement.", 'chapters': [{'end': 15611.793, 'start': 15570.357, 'title': 'Maximizing facebook for business', 'summary': 'Explores the various ways to optimize a business facebook page, including posting visitor photos, creating polls, integrating instagram feed, and scheduling content to avoid spamming.', 'duration': 41.436, 'highlights': ['You can do a lot on Facebook, including posting polls, adding testimonials, and integrating Instagram feed.', 'Being true to yourself can help in gaining a substantial number of likes on your business page.', 'Scheduling content on Facebook is crucial to avoid spamming and to space out the posts.']}, {'end': 15907.813, 'start': 15612.174, 'title': 'Leveraging facebook and instagram for advertising', 'summary': 'Discusses how facebook and instagram can be leveraged for advertising, including targeting options, ad formats, and insights, with instagram having 1 billion monthly users and slanting more towards women and younger audience.', 'duration': 295.639, 'highlights': ['Facebook and Instagram can be leveraged for advertising, including targeting options, ad formats, and insights The chapter explains how Facebook and Instagram can be used for advertising, including targeting options, ad formats, and insights into ad performance.', 'Instagram has 1 billion monthly users and slants more towards women and a younger audience Instagram has a significant user base of 1 billion monthly users, with 68% being women and 59% aged between 18 to 29, making it an attractive platform for targeting a younger demographic and women for social media marketing.', 'Use of photos or videos for content marketing on Instagram The chapter suggests that photos or videos work best for content marketing on Instagram, with photos being an effective way to convey stories and interpretations, making it a suitable platform for brand promotion.']}, {'end': 16173.425, 'start': 15907.813, 'title': 'Instagram marketing insights', 'summary': 'Highlights the effectiveness of instagram for various industries, emphasizing its appeal to 18-29 year old women, its success in beauty, food and beverage, and e-commerce, and strategies such as leveraging hashtags, videos, and influencers, as well as running contests and ads.', 'duration': 265.612, 'highlights': ['Instagram is particularly appealing to 18-29 year old women, skewing towards certain demographics. 18-29 year old women are a significant user demographic on Instagram, indicating its specific appeal to this age group.', 'The most successful industries on Instagram are beauty, food and beverage, and e-commerce, particularly leveraging videos and imagery. Beauty, food and beverage, and e-commerce are highlighted as the most successful industries on Instagram, especially when utilizing videos and imagery for effective marketing.', 'Strategies for leveraging Instagram include using hashtags, videos, and influencer shout outs, as well as running contests and ads, to boost engagement and brand awareness. The chapter emphasizes the importance of using hashtags, videos, influencer shout outs, contests, and ads to enhance engagement and brand awareness on Instagram.']}, {'end': 16771.124, 'start': 16173.425, 'title': 'Leveraging linkedin and youtube for business', 'summary': "Discusses leveraging linkedin for b2b marketing, with 260 million monthly active users and 38% millennials, and youtube's 1.9 billion active users, emphasizing the importance of optimizing content, targeting, and utilizing videos for increased engagement.", 'duration': 597.699, 'highlights': ["LinkedIn's 260 million monthly active users and 38% millennial user base. LinkedIn boasts a significant user base of 260 million monthly active users, with 38% being millennials, indicating a diverse audience demographic.", "YouTube's 1.9 billion active users, with 70% of views being generated from mobile devices. YouTube's massive user base of 1.9 billion active users, along with 70% of views coming from mobile, underlines the platform's global popularity and emphasizes the importance of mobile-friendly content.", 'Optimizing videos for SEO on YouTube and leveraging playlists for organization. The importance of optimizing YouTube videos for SEO, including the use of relevant keywords, and the benefit of organizing content into playlists for improved user experience and engagement.']}], 'duration': 1200.767, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE15570357.jpg', 'highlights': ['Instagram has 1 billion monthly users and slants more towards women and a younger audience', "YouTube's 1.9 billion active users, with 70% of views being generated from mobile devices", "LinkedIn's 260 million monthly active users and 38% millennial user base", 'Strategies for leveraging Instagram include using hashtags, videos, and influencer shout outs, as well as running contests and ads, to boost engagement and brand awareness', 'The most successful industries on Instagram are beauty, food and beverage, and e-commerce, particularly leveraging videos and imagery', 'Facebook and Instagram can be leveraged for advertising, including targeting options, ad formats, and insights', 'Use of photos or videos for content marketing on Instagram', 'Scheduling content on Facebook is crucial to avoid spamming and to space out the posts']}, {'end': 19105.286, 'segs': [{'end': 18070.646, 'src': 'embed', 'start': 18043.499, 'weight': 1, 'content': [{'end': 18050.967, 'text': 'So, in addition to the carousel ads and single image ads, it gets a little bit more sophisticated in terms of technology,', 'start': 18043.499, 'duration': 7.468}, {'end': 18053.97, 'text': 'where Facebook allows us to offer up video ads.', 'start': 18050.967, 'duration': 3.003}, {'end': 18057.654, 'text': 'And so video ads are interactive.', 'start': 18054.451, 'duration': 3.203}, {'end': 18062.379, 'text': "It's a good way to really showcase your product, your brand, your service.", 'start': 18057.734, 'duration': 4.645}, {'end': 18070.646, 'text': 'and the great thing about the video ads is they can go from just a few seconds all the way up to, you know, two minutes or, excuse me,', 'start': 18062.899, 'duration': 7.747}], 'summary': 'Facebook allows video ads, which are interactive and can range from a few seconds to two minutes.', 'duration': 27.147, 'max_score': 18043.499, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE18043499.jpg'}, {'end': 18710.086, 'src': 'embed', 'start': 18675.299, 'weight': 2, 'content': [{'end': 18678.743, 'text': "It's not going to be foreign to them or the first time they've ever seen it.", 'start': 18675.299, 'duration': 3.444}, {'end': 18682.127, 'text': 'You really want them to recall, hey, I know that brand.', 'start': 18678.863, 'duration': 3.264}, {'end': 18683.729, 'text': "I've seen that brand before.", 'start': 18682.187, 'duration': 1.542}, {'end': 18686.773, 'text': "Okay, that's kind of the reaction you want to get from a brand awareness.", 'start': 18683.749, 'duration': 3.024}, {'end': 18690.678, 'text': "Hey, that's a cool looking logo or man, that product looked interesting.", 'start': 18686.813, 'duration': 3.865}, {'end': 18692.32, 'text': "Now I'm going to take the next step.", 'start': 18691.078, 'duration': 1.242}, {'end': 18694.961, 'text': "So that's what brand awareness really needs to do.", 'start': 18692.6, 'duration': 2.361}, {'end': 18698.422, 'text': 'It needs to create that recall for your audience.', 'start': 18694.981, 'duration': 3.441}, {'end': 18701.363, 'text': "Okay, so let's take a look now at reach.", 'start': 18698.782, 'duration': 2.581}, {'end': 18710.086, 'text': 'So with reach, reach ensures that our advertisement is seen by the maximum number of people within our target audience and budget.', 'start': 18701.723, 'duration': 8.363}], 'summary': 'Brand awareness aims to create recall and reach ensures maximum audience visibility within budget.', 'duration': 34.787, 'max_score': 18675.299, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE18675299.jpg'}, {'end': 18857.53, 'src': 'embed', 'start': 18827.613, 'weight': 0, 'content': [{'end': 18830.216, 'text': "So we talk about traffic, we're gonna talk about engagement.", 'start': 18827.613, 'duration': 2.603}, {'end': 18836.18, 'text': 'So these types of ads are useful when we want users to engage more with our ad.', 'start': 18830.296, 'duration': 5.884}, {'end': 18848.407, 'text': 'For example, we can really have an advertisement or a post that will allow people to like it, they can respond, or even take advantage of an offer.', 'start': 18836.501, 'duration': 11.906}, {'end': 18850.287, 'text': "So that's what we mean by engagement.", 'start': 18848.707, 'duration': 1.58}, {'end': 18857.53, 'text': 'We really want people to react positively within Facebook about our ad or our post.', 'start': 18850.347, 'duration': 7.183}], 'summary': 'Ads aim to increase user engagement on facebook by prompting likes, responses, and offer uptake.', 'duration': 29.917, 'max_score': 18827.613, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE18827613.jpg'}, {'end': 18959.586, 'src': 'embed', 'start': 18913.114, 'weight': 4, 'content': [{'end': 18917.298, 'text': 'so remember, early on we were talking about the types of ads available on facebook.', 'start': 18913.114, 'duration': 4.184}, {'end': 18922.483, 'text': 'we talked about video views how they get 10 to 30 percent more engagement.', 'start': 18917.298, 'duration': 5.185}, {'end': 18926.287, 'text': "well, that's really what we want videos to do under consideration.", 'start': 18922.483, 'duration': 3.804}, {'end': 18933.092, 'text': "we really want people to understand what we're trying to do and really engage with our product.", 'start': 18926.287, 'duration': 6.805}, {'end': 18935.393, 'text': 'And so they could turn around and like it.', 'start': 18933.592, 'duration': 1.801}, {'end': 18938.495, 'text': 'They could turn around and push it out to their friends.', 'start': 18935.453, 'duration': 3.042}, {'end': 18942.477, 'text': 'So video, we know, is high engaging with an audience.', 'start': 18938.875, 'duration': 3.602}, {'end': 18948.321, 'text': 'And so having a video allows you to really allow that video to potentially go viral.', 'start': 18942.898, 'duration': 5.423}, {'end': 18955.485, 'text': 'OK, so video views help users engage and enables the creation of an audience which can be used for future advertisements.', 'start': 18948.341, 'duration': 7.144}, {'end': 18959.586, 'text': 'Okay, so highly engageable, interactive,', 'start': 18955.905, 'duration': 3.681}], 'summary': 'Video ads on facebook achieve 10-30% more engagement, allowing videos to go viral and create an audience for future ads.', 'duration': 46.472, 'max_score': 18913.114, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE18913114.jpg'}], 'start': 16771.124, 'title': 'Social media advertising', 'summary': "Covers advertising on youtube, social media marketing tips, targeted advertising advantages of facebook ads, types of facebook ads, and choosing advertisement objectives, emphasizing global reach, diverse audience, utilizing influencers, twitter engagement, facebook's massive userbase, ad types, and advertising objectives with measurable metrics.", 'chapters': [{'end': 16813.687, 'start': 16771.124, 'title': 'Advertising on youtube', 'summary': 'Discusses the global reach of youtube, the ability to provide translations, and the various advertising options available through google ads, making it a viable platform for reaching a diverse audience.', 'duration': 42.563, 'highlights': ['You can advertise on YouTube through Google Ads, providing access to a global audience and potential for reaching diverse target markets.', 'The platform offers various advertising options, including pre-roll, mid-roll, end-roll, and native content marketing, providing flexibility for advertisers to choose the best format for their campaigns.', 'Translations can be provided, allowing advertisers to reach target audiences from different countries, similar to platforms like Facebook and Instagram.']}, {'end': 17526.564, 'start': 16813.687, 'title': 'Social media marketing tips', 'summary': 'Provides insights on leveraging influencers for collaboration, utilizing twitter for news and media, implementing twitter cards for enhanced engagement, utilizing hashtags and twitter tools, and setting up a comprehensive social media marketing plan with measurable metrics and engaging content.', 'duration': 712.877, 'highlights': ["Leverage influencers for collaboration by posting each other's videos to gain views. Collaborating with influencers can help to gain views on videos by mutually posting each other's content on their respective channels.", 'Twitter is popular with 326 million active users per month and is utilized for news and media consumption, making it essential for targeting millennials. Twitter has 326 million active users per month and is popular for news consumption, especially among millennials, making it a crucial platform for reaching this demographic.', 'Implement Twitter cards to attach rich media like videos and images to tweets for driving traffic and engagement to your website. Using Twitter cards allows attachment of rich media to tweets, enhancing engagement and driving traffic to the website.', 'Utilize relevant hashtags, engage with influencers, and use Twitter tools like TweetChat for connecting with target audiences and building a following that engages with your tweets. Engaging with influencers, using relevant hashtags, and leveraging tools like TweetChat can help in building a following that engages with your tweets.', 'Use social media marketing tools like Hootsuite, Buffer, or Sprout Social for scheduling and organizing content, measuring engagement, and gaining insights for campaign improvement. Leveraging social media marketing tools such as Hootsuite, Buffer, or Sprout Social can aid in scheduling, organizing content, measuring engagement, and gaining insights for campaign improvement.', 'Set up a comprehensive social media marketing plan with measurable metrics, engaging and shareable content, and active customer engagement to achieve business goals. Setting up a comprehensive social media marketing plan with measurable metrics, engaging content, and active customer engagement can help in achieving business goals.']}, {'end': 17898.217, 'start': 17529.505, 'title': 'Facebook ads: targeted advertising advantages', 'summary': "Discusses the effectiveness of facebook ads, emphasizing its massive userbase of 2.27 billion in q3 2018, the platform's ability to reach targeted audiences based on specific interests and demographics, and its cost-efficiency compared to traditional advertising models.", 'duration': 368.712, 'highlights': ["Facebook's massive userbase of 2.27 billion in Q3 2018 allows advertisers to reach a large audience and target specific demographics and interests. The large userbase of 2.27 billion in Q3 2018 provides a significant opportunity for advertisers to reach a wide audience and target specific demographics and interests, increasing the potential reach and impact of their ads.", "The cost-efficiency of Facebook ads compared to traditional advertising models offers a good return on investment, making it an attractive platform for advertisers. Facebook's cost-efficiency compared to traditional advertising models provides a good return on investment, making it an appealing platform for advertisers seeking to maximize their marketing budget and achieve effective results.", "The ability to reach targeted audiences based on specific interests, demographics, and locations ensures that advertisers can put their products in front of the right people at the right time. Facebook's advertising platform enables advertisers to target specific audiences based on their interests, demographics, and location, allowing them to effectively showcase their products to the most relevant potential customers, thus increasing the likelihood of successful engagement and conversions."]}, {'end': 18485.211, 'start': 17898.357, 'title': 'Types of facebook ads', 'summary': "Covers the different types of facebook ads including single image ads, carousel ads, video ads, lead ads, slideshows, and collection ads, highlighting their features and benefits for advertisers, and also discusses recent changes in facebook's data sharing policies.", 'duration': 586.854, 'highlights': ['Facebook ads include single image ads, carousel ads, video ads, lead ads, slideshows, and collection ads, each offering unique features and benefits for advertisers. The chapter covers the different types of Facebook ads, such as single image ads, carousel ads, video ads, lead ads, slideshows, and collection ads, highlighting their distinct features and benefits for advertisers.', 'Single image ads are the most popular type of Facebook ad and feature a single image with optional text and link description, with a large pixel size of 1200 by 628, making them visually prominent in the newsfeed. Single image ads are popular and visually prominent in the newsfeed, featuring a single image with optional text and link description, and a large pixel size of 1200 by 628.', 'Carousel ads allow advertisers to showcase multiple products or services through rotating ads with different messaging and call-to-action, providing an interactive way for users to view a range of offerings. Carousel ads enable advertisers to showcase multiple products or services through rotating ads with different messaging and call-to-action, providing an interactive way for users to view a range of offerings.', 'Video ads on Facebook are interactive and can range from a few seconds to 120 minutes, offering a popular way to engage users and garner 10 to 30 percent more views than other ad formats. Video ads on Facebook are interactive and can range from a few seconds to 120 minutes, offering a popular way to engage users and garner 10 to 30 percent more views than other ad formats.', 'Lead ads allow advertisers to obtain user details, such as email addresses or phone numbers, without users leaving Facebook, and can be integrated with popular CRMs like Salesforce for lead generation purposes. Lead ads enable advertisers to obtain user details without users leaving Facebook, integrating with popular CRMs like Salesforce for lead generation purposes.', 'Slideshows on Facebook are interactive and rotate different imagery, allowing advertisers to showcase their best images with a strong call-to-action to gauge user interest. Slideshows on Facebook rotate different imagery, allowing advertisers to showcase their best images with a strong call-to-action to gauge user interest.', 'Collection ads combine video, slideshow, and product images from a catalog, making them suitable for advertisers looking to promote multiple products simultaneously. Collection ads combine video, slideshow, and product images from a catalog, making them suitable for advertisers looking to promote multiple products simultaneously.', "Recent changes in Facebook's data sharing policies include the removal of partner categories for ad targeting, requiring advertisers to obtain user information directly or through lead capture landing pages and lead ads. Facebook has made changes in its data sharing policies, including the removal of partner categories for ad targeting, requiring advertisers to obtain user information directly or through lead capture landing pages and lead ads.", 'Advertisers can set up Facebook ad campaigns by choosing between auction and reach and frequency options, offering flexibility and predictability respectively in spending and delivery cost. Advertisers can set up Facebook ad campaigns by choosing between auction and reach and frequency options, offering flexibility and predictability respectively in spending and delivery cost.']}, {'end': 19105.286, 'start': 18485.571, 'title': 'Choosing advertisement objectives', 'summary': 'Discusses the three available objectives for advertising – awareness, consideration, and conversion – and their respective subcategories, emphasizing the key points and quantifiable data.', 'duration': 619.715, 'highlights': ['Awareness, consideration, and conversion are the three available objectives for advertising, each with its own subcategories, such as brand awareness, reach, traffic, engagement, app installs, video views, lead generation, and messaging. The chapter outlines the three main objectives for advertising and their respective subcategories, providing a comprehensive overview of the available options.', 'Brand awareness aims to increase awareness about a brand or product, emphasizing high brand recall and visibility, without necessarily focusing on interaction or generating revenue. Brand awareness focuses on increasing awareness about a brand or product, prioritizing high brand recall and visibility over immediate interaction or revenue generation.', 'Reach ensures that the advertisement is seen by the maximum number of people within the target audience and budget, helping to target a smaller audience to visit the website, watch the video, or convert. Reach aims to maximize the visibility of the advertisement within the target audience and budget, facilitating engagement with the website, video, or conversion actions.', 'Consideration objectives include traffic, engagement, app installs, video views, and lead generation, targeting specific demographics and encouraging users to take the next step, such as clicking on the ad, engaging with the content, or providing contact information for future follow-up. Consideration objectives focus on prompting specific demographic groups to take further actions, such as clicking on the ad, engaging with the content, or providing contact information for future engagement.']}], 'duration': 2334.162, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE16771124.jpg', 'highlights': ["Facebook's massive userbase of 2.27 billion in Q3 2018 allows advertisers to reach a large audience and target specific demographics and interests.", 'The platform offers various advertising options, including pre-roll, mid-roll, end-roll, and native content marketing, providing flexibility for advertisers to choose the best format for their campaigns.', 'The chapter covers the different types of Facebook ads, such as single image ads, carousel ads, video ads, lead ads, slideshows, and collection ads, highlighting their distinct features and benefits for advertisers.', 'Video ads on Facebook are interactive and can range from a few seconds to 120 minutes, offering a popular way to engage users and garner 10 to 30 percent more views than other ad formats.', 'Set up a comprehensive social media marketing plan with measurable metrics, engaging content, and active customer engagement to achieve business goals.', 'Awareness, consideration, and conversion are the three available objectives for advertising, each with its own subcategories, such as brand awareness, reach, traffic, engagement, app installs, video views, lead generation, and messaging.']}, {'end': 20409.6, 'segs': [{'end': 19153.745, 'src': 'embed', 'start': 19105.586, 'weight': 0, 'content': [{'end': 19114.22, 'text': "So this is kind of the capstone of consideration, because it takes into account one of Facebook's most popular features, which is Messenger,", 'start': 19105.586, 'duration': 8.634}, {'end': 19120.63, 'text': 'and allows you, as an advertiser, to use that feature to engage with your targeted audience directly.', 'start': 19114.22, 'duration': 6.41}, {'end': 19124.151, 'text': "Let's turn our attention to the last objective, which is conversion.", 'start': 19120.99, 'duration': 3.161}, {'end': 19129.394, 'text': 'So under conversions, we have conversions, product catalog sales and store visits.', 'start': 19124.532, 'duration': 4.862}, {'end': 19133.835, 'text': 'So for conversions, really this is the end of the funnel.', 'start': 19129.814, 'duration': 4.021}, {'end': 19138.337, 'text': 'This is really the part of the funnel where we want people to take action.', 'start': 19134.035, 'duration': 4.302}, {'end': 19144.12, 'text': 'So ads related to the objective of conversions really aims to increase.', 'start': 19138.637, 'duration': 5.483}, {'end': 19153.745, 'text': 'you know whatever the goal is of your website, so if it means signups or registrations for your services or sales or downloads,', 'start': 19144.12, 'duration': 9.625}], 'summary': 'Facebook messenger feature enables direct engagement with targeted audience for conversions, including product catalog sales and store visits.', 'duration': 48.159, 'max_score': 19105.586, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE19105586.jpg'}, {'end': 19295.017, 'src': 'embed', 'start': 19246.975, 'weight': 5, 'content': [{'end': 19254.123, 'text': 'So within each of these advertisement objectives, we can create split test, also known as AB testing.', 'start': 19246.975, 'duration': 7.148}, {'end': 19263.154, 'text': "And the reason why we call it AB testing, because what you're doing is you're testing one variable from the other.", 'start': 19254.824, 'duration': 8.33}, {'end': 19271.745, 'text': "So really, you have two advertisements that really are the same, except the only difference is there's one thing that's altered from the other.", 'start': 19263.274, 'duration': 8.471}, {'end': 19280.91, 'text': 'So in this example, we have A with one promotion and then we have B, which is the same audience, same everything except a different promotion.', 'start': 19272.305, 'duration': 8.605}, {'end': 19285.352, 'text': "So you're really changing one variable when you do a split test.", 'start': 19281.17, 'duration': 4.182}, {'end': 19290.375, 'text': "And so that's available to Facebook, just like any other type of advertising.", 'start': 19285.632, 'duration': 4.743}, {'end': 19293.416, 'text': "Let's say you do, you know, search advertising on Google.", 'start': 19290.395, 'duration': 3.021}, {'end': 19295.017, 'text': 'Split testing is available.', 'start': 19293.736, 'duration': 1.281}], 'summary': 'Ab testing allows testing one variable against another to optimize advertisements on facebook and google.', 'duration': 48.042, 'max_score': 19246.975, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE19246975.jpg'}, {'end': 19345.428, 'src': 'embed', 'start': 19319.228, 'weight': 3, 'content': [{'end': 19323.592, 'text': 'You know it works because you tested it against another variation.', 'start': 19319.228, 'duration': 4.364}, {'end': 19326.694, 'text': 'And then the great thing about testing, it never ends.', 'start': 19323.812, 'duration': 2.882}, {'end': 19336.081, 'text': 'So if 25% off works over, say, $2,000 off, then you try something else to see if that will increase sales.', 'start': 19326.834, 'duration': 9.247}, {'end': 19339.484, 'text': "That's the whole idea behind testing is you always want to see what works.", 'start': 19336.161, 'duration': 3.323}, {'end': 19345.428, 'text': 'Okay, so really what it comes down to is it can be really.', 'start': 19340.825, 'duration': 4.603}], 'summary': 'Testing different variations, e.g. 25% off vs. $2,000 off, to increase sales is the key idea behind continuous testing.', 'duration': 26.2, 'max_score': 19319.228, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE19319228.jpg'}, {'end': 19551.028, 'src': 'embed', 'start': 19530.014, 'weight': 10, 'content': [{'end': 19540.901, 'text': 'okay, either way, choose an awareness is going to set the objective of trying to maximize your exposure for your brand, your product or your service.', 'start': 19530.014, 'duration': 10.887}, {'end': 19547.486, 'text': "Okay, if somebody has already seen your brand or somebody's already familiar with your product or your services,", 'start': 19541.181, 'duration': 6.305}, {'end': 19551.028, 'text': 'then you may want to choose the objective of consideration.', 'start': 19547.486, 'duration': 3.542}], 'summary': 'Set awareness objective to maximize brand exposure, consider familiarity for consideration objective.', 'duration': 21.014, 'max_score': 19530.014, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE19530014.jpg'}, {'end': 19668.34, 'src': 'embed', 'start': 19638.963, 'weight': 12, 'content': [{'end': 19644.107, 'text': 'you have catalog sales and you have store traffic, meaning driving foot traffic to a store.', 'start': 19638.963, 'duration': 5.144}, {'end': 19651.411, 'text': "okay. So these are people further down the funnel who you don't necessarily want to take a smaller action,", 'start': 19644.107, 'duration': 7.304}, {'end': 19656.494, 'text': 'like just share your Facebook post or provide their email address and name.', 'start': 19651.411, 'duration': 5.083}, {'end': 19658.535, 'text': 'So you want them to purchase.', 'start': 19657.235, 'duration': 1.3}, {'end': 19662.278, 'text': "So these are three marketing objectives you're going to choose from.", 'start': 19658.796, 'duration': 3.482}, {'end': 19668.34, 'text': "okay. so we're just going to choose conversions for the sake of this example.", 'start': 19662.978, 'duration': 5.362}], 'summary': 'Marketing objectives include catalog sales, store traffic, and conversions. for this example, conversions are chosen.', 'duration': 29.377, 'max_score': 19638.963, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE19638963.jpg'}, {'end': 20348.572, 'src': 'embed', 'start': 20320.5, 'weight': 4, 'content': [{'end': 20327.042, 'text': 'So going with the automatic placements is a way for Facebook to help you get your ad in front of the right audience.', 'start': 20320.5, 'duration': 6.542}, {'end': 20330.864, 'text': 'here the next section delivery optimization.', 'start': 20327.702, 'duration': 3.162}, {'end': 20335.086, 'text': 'okay, how much of our ads are optimized and delivered?', 'start': 20330.864, 'duration': 4.222}, {'end': 20338.027, 'text': 'so remember, we chose conversions here.', 'start': 20335.086, 'duration': 2.941}, {'end': 20342.169, 'text': "so we're going to optimize our ads for conversions.", 'start': 20338.027, 'duration': 4.142}, {'end': 20348.572, 'text': "so what facebook's going to do is take into account each conversion that each ad is getting,", 'start': 20342.169, 'duration': 6.403}], 'summary': 'Facebook optimizes ads for conversions to reach the right audience.', 'duration': 28.072, 'max_score': 20320.5, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE20320500.jpg'}], 'start': 19105.586, 'title': 'Facebook advertising strategies', 'summary': 'Discusses using facebook messenger for targeted audience engagement, ab testing in facebook ads, setting up facebook ads and split testing, and facebook ad campaign setup, providing insights into different ad types, conversion objectives, split testing concepts, and ad campaign setup options.', 'chapters': [{'end': 19246.714, 'start': 19105.586, 'title': 'Facebook messenger for targeted audience engagement', 'summary': 'Discusses using facebook messenger as an advertising tool to engage with the targeted audience directly, focusing on conversion objectives and different ad types like conversions, product catalog sales, and store visits.', 'duration': 141.128, 'highlights': ['Using Messenger as an advertising tool to engage with the targeted audience directly, focusing on conversion objectives.', 'Different ad types like conversions, product catalog sales, and store visits under the conversion objective.', 'The aim of ads related to the objective of conversions is to increase website signups, registrations, sales, or downloads.', 'Product catalog sales ads can help promote e-commerce store products and drive traffic to the store for future sales.', "Store visits objective helps direct traffic to physical locations based on the user's current location, aiming to increase store visits and purchases."]}, {'end': 19752.011, 'start': 19246.975, 'title': 'Ab testing in facebook ads', 'summary': 'Explains the concept of ab testing in facebook ads, where advertisers can create split tests to compare the performance of two versions of the same ad by changing one variable, such as promotion or call to action, and measuring against metrics like click-through rate and cost per click, to continuously improve advertising performance.', 'duration': 505.036, 'highlights': ['Advertisers can create split tests to compare the performance of two versions of the same ad by changing one variable, such as promotion or call to action. The chapter explains how advertisers can utilize split testing to compare two versions of the same ad by altering one variable, such as promotion or call to action.', 'Metrics like click-through rate and cost per click are used to measure the performance of the tested variables and determine the winning ad. The transcript emphasizes the use of metrics such as click-through rate and cost per click to measure the performance of tested variables and identify the ad with better performance.', 'The chapter stresses the importance of continuously testing and improving advertising performance through AB testing, encouraging advertisers to test various elements like colors, call to actions, imaging, messaging, and target audience segments. It highlights the significance of continuous testing and improvement in advertising performance through AB testing, urging advertisers to test various elements like colors, call to actions, imaging, messaging, and target audience segments.']}, {'end': 20148.607, 'start': 19752.011, 'title': 'Setting up facebook ads and split testing', 'summary': 'Covers setting up facebook ads with conversion tracking, creating offers, split testing creative ads, and detailed targeting options, including age, gender, language, and interests for audience selection.', 'duration': 396.596, 'highlights': ['Facebook prompts users to set up A/B split tests, serving 50-50 original versus a variation of the original, for better ad performance.', 'Setting up conversion tracking with a Facebook pixel on the website is crucial to track and optimize ad campaign performance for driving purchases.', 'Creating offers with detailed customization options, including redemption methods, codes, and advanced options like hiding the share option for exclusivity, to incentivize conversions.', 'Detailed audience targeting options for Facebook ads, including location, age, gender, language, interests, and connections, enabling precise ad targeting for specific audiences.']}, {'end': 20409.6, 'start': 20148.607, 'title': 'Facebook ad campaign setup', 'summary': 'Covers setting up a facebook ad campaign, including creating and saving audience, choosing placements, and optimizing ad delivery for conversions with options for cost control and conversion window.', 'duration': 260.993, 'highlights': ['Facebook enables saving audience for later use and selecting specific audience for targeting. Allows saving and reusing the audience for future campaigns.', 'Facebook recommends using automatic placement for ads based on target audience, but provides the option to select specific placements. Automatic placement recommended by Facebook for targeting specific audience.', 'Facebook optimizes ad delivery for conversions, showing ads with more conversions more frequently, and offers cost control options for average cost per purchase. Optimizes ad delivery for conversions and provides cost control for average cost per purchase.']}], 'duration': 1304.014, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE19105586.jpg', 'highlights': ['Using Messenger as an advertising tool to engage with the targeted audience directly, focusing on conversion objectives.', 'Different ad types like conversions, product catalog sales, and store visits under the conversion objective.', 'The aim of ads related to the objective of conversions is to increase website signups, registrations, sales, or downloads.', 'Product catalog sales ads can help promote e-commerce store products and drive traffic to the store for future sales.', "Store visits objective helps direct traffic to physical locations based on the user's current location, aiming to increase store visits and purchases.", 'Advertisers can create split tests to compare the performance of two versions of the same ad by changing one variable, such as promotion or call to action.', 'Metrics like click-through rate and cost per click are used to measure the performance of the tested variables and determine the winning ad.', 'The chapter stresses the importance of continuously testing and improving advertising performance through AB testing, urging advertisers to test various elements like colors, call to actions, imaging, messaging, and target audience segments.', 'Facebook prompts users to set up A/B split tests, serving 50-50 original versus a variation of the original, for better ad performance.', 'Setting up conversion tracking with a Facebook pixel on the website is crucial to track and optimize ad campaign performance for driving purchases.', 'Creating offers with detailed customization options, including redemption methods, codes, and advanced options like hiding the share option for exclusivity, to incentivize conversions.', 'Detailed audience targeting options for Facebook ads, including location, age, gender, language, interests, and connections, enabling precise ad targeting for specific audiences.', 'Facebook enables saving audience for later use and selecting specific audience for targeting. Allows saving and reusing the audience for future campaigns.', 'Facebook recommends using automatic placement for ads based on target audience, but provides the option to select specific placements.', 'Facebook optimizes ad delivery for conversions, showing ads with more conversions more frequently, and offers cost control options for average cost per purchase.']}, {'end': 23710.989, 'segs': [{'end': 20641.284, 'src': 'embed', 'start': 20614.312, 'weight': 5, 'content': [{'end': 20621.679, 'text': 'now I could see the headline and then I could see what it looks like just by changing the placement.', 'start': 20614.312, 'duration': 7.367}, {'end': 20625.523, 'text': "okay, so if I want to choose Facebook stories, whoops, that's not available.", 'start': 20621.679, 'duration': 3.844}, {'end': 20634.953, 'text': 'if I go to, for example, instant articles, okay, here I can see what my ad looks like on instant articles.', 'start': 20625.523, 'duration': 9.43}, {'end': 20641.284, 'text': "So it wasn't available on certain placements because of the type of ad we chose.", 'start': 20636.303, 'duration': 4.981}], 'summary': 'Ad preview showed placement impact; facebook stories not available for chosen ad type.', 'duration': 26.972, 'max_score': 20614.312, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE20614312.jpg'}, {'end': 21221.974, 'src': 'embed', 'start': 21193.807, 'weight': 2, 'content': [{'end': 21198.331, 'text': 'you can send traffic to your website or you can get them to download an app.', 'start': 21193.807, 'duration': 4.524}, {'end': 21200.913, 'text': 'so it all goes back to your objective.', 'start': 21198.331, 'duration': 2.582}, {'end': 21209.301, 'text': 'so if we go to facebook and i want to create an ad, remember my first option is to create an objective.', 'start': 21200.913, 'duration': 8.388}, {'end': 21213.445, 'text': 'so you have awareness, you have consideration, you have conversion.', 'start': 21209.301, 'duration': 4.144}, {'end': 21218.11, 'text': "so, depending on what you want somebody to do, that's the objective you're gonna choose.", 'start': 21213.445, 'duration': 4.665}, {'end': 21221.974, 'text': "so just keep that in mind when you're setting up your campaign on Facebook.", 'start': 21218.11, 'duration': 3.864}], 'summary': 'Choose objectives like awareness, consideration, or conversion for specific goals on facebook ads.', 'duration': 28.167, 'max_score': 21193.807, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE21193807.jpg'}, {'end': 21285.325, 'src': 'embed', 'start': 21260.971, 'weight': 0, 'content': [{'end': 21269.576, 'text': "So it's great for not only interacting, but taking care of any other objections that they have as an audience or prospective client.", 'start': 21260.971, 'duration': 8.605}, {'end': 21272.718, 'text': 'So you can answer any concerns they have right away.', 'start': 21269.736, 'duration': 2.982}, {'end': 21280.842, 'text': "So it's a lot more personal and interactive than other forms of advertising because you're directly communicating with your audience.", 'start': 21272.938, 'duration': 7.904}, {'end': 21283.744, 'text': 'Tip three, use video advertisements.', 'start': 21281.062, 'duration': 2.682}, {'end': 21285.325, 'text': "I can't stress this enough.", 'start': 21283.964, 'duration': 1.361}], 'summary': 'Interactive advertising addresses objections, use video ads.', 'duration': 24.354, 'max_score': 21260.971, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE21260971.jpg'}, {'end': 21366.26, 'src': 'embed', 'start': 21310.342, 'weight': 3, 'content': [{'end': 21314.125, 'text': 'I mean, you can really make some really splashy videos on Facebook.', 'start': 21310.342, 'duration': 3.783}, {'end': 21316.086, 'text': 'All you need is a mobile camera.', 'start': 21314.345, 'duration': 1.741}, {'end': 21319.767, 'text': "So with Facebook videos, it's really very easy to create.", 'start': 21316.286, 'duration': 3.481}, {'end': 21321.128, 'text': 'You just got to be creative.', 'start': 21319.887, 'duration': 1.241}, {'end': 21322.828, 'text': "That's really the key to videos.", 'start': 21321.228, 'duration': 1.6}, {'end': 21325.329, 'text': "You know they're going to be engaging to the end user.", 'start': 21323.048, 'duration': 2.281}, {'end': 21330.931, 'text': "Say something, do something that's going to really grab their attention and get them to do what you want them to do.", 'start': 21325.609, 'duration': 5.322}, {'end': 21336.933, 'text': 'So these are just some of the examples you can see on Facebook and you can see how creative advertisers are getting.', 'start': 21331.091, 'duration': 5.842}, {'end': 21342.674, 'text': 'You know, clear call to action, great video or great imagery, good promotional use.', 'start': 21337.113, 'duration': 5.561}, {'end': 21346.675, 'text': "So there's a lot you can do with video and really make it interactive.", 'start': 21342.694, 'duration': 3.981}, {'end': 21350.796, 'text': "So I can't stress video enough as an option for Facebook.", 'start': 21346.775, 'duration': 4.021}, {'end': 21357.657, 'text': 'It really is one of the better features of Facebook advertising and really very limited use of resources.', 'start': 21351.036, 'duration': 6.621}, {'end': 21361.958, 'text': 'All you need is that web camera and app and the ability to upload that video.', 'start': 21357.897, 'duration': 4.061}, {'end': 21364.719, 'text': "That's really it for video advertisements.", 'start': 21362.078, 'duration': 2.641}, {'end': 21366.26, 'text': 'Keep in mind,', 'start': 21365.339, 'duration': 0.921}], 'summary': 'Facebook videos are easy to create with a mobile camera, engaging users and driving action for advertisers.', 'duration': 55.918, 'max_score': 21310.342, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE21310342.jpg'}, {'end': 23565.29, 'src': 'embed', 'start': 23538.833, 'weight': 7, 'content': [{'end': 23544.835, 'text': "if i go to facebook's ads manager here, i'm looking at some some ads that we're running here.", 'start': 23538.833, 'duration': 6.002}, {'end': 23545.535, 'text': 'what can i see?', 'start': 23544.835, 'duration': 0.7}, {'end': 23551.357, 'text': "i can see my reach, how many people i'm actually reaching, the frequency in which they're seeing my ad notice.", 'start': 23545.535, 'duration': 5.822}, {'end': 23552.837, 'text': 'i can see my relevancy score.', 'start': 23551.357, 'duration': 1.48}, {'end': 23555.8, 'text': 'i can also see my cost per result.', 'start': 23553.297, 'duration': 2.503}, {'end': 23557.261, 'text': 'i can see the total clicks.', 'start': 23555.8, 'duration': 1.461}, {'end': 23560.385, 'text': 'so i have a whole set of metrics available to me.', 'start': 23557.261, 'duration': 3.124}, {'end': 23565.29, 'text': "really, what i want to do is pick and choose the metrics that are most important to the ad i'm running.", 'start': 23560.385, 'duration': 4.905}], 'summary': "Facebook's ad manager provides reach, frequency, relevancy score, cost per result, and total clicks for ad performance analysis.", 'duration': 26.457, 'max_score': 23538.833, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE23538833.jpg'}], 'start': 20409.62, 'title': 'Facebook ads optimization', 'summary': 'Covers facebook ad setup, optimization, analyzing strategies, ad creative tips, and holiday campaigns, with a focus on maximizing audience reach, engagement, and sales through various techniques such as a-b testing, ad placement, video ads, and ad customization. it also emphasizes the importance of planning, tracking metrics, and leveraging advanced features for better results.', 'chapters': [{'end': 20566.912, 'start': 20409.62, 'title': 'Facebook ads setup', 'summary': 'Covers setting up facebook ads, including options for ad optimization, split testing, budgeting, scheduling, ad formats, and ad content customization.', 'duration': 157.292, 'highlights': ['The chapter covers setting up Facebook ads, including options for ad optimization, split testing, budgeting, scheduling, ad formats, and ad content customization.', 'The conversion window helps Facebook optimize ads based on the number of conversions, and there are options for standard delivery ad scheduling and A-B split testing.', 'Ad format options include carousel, single image, video, and collection of images, with the ability to link the ad to a specific page and manually choose images, videos, and links.', 'Adding a headline is mandatory for the ad, while the description is optional, but recommended for grabbing attention and supporting the headline.']}, {'end': 21599.143, 'start': 20566.912, 'title': 'Setting up and optimizing facebook ads', 'summary': 'Covers setting up and optimizing facebook ads, including a-b testing, ad placement, and utilizing video ads, with tips such as leveraging facebook messenger, using engaging videos, and carefully choosing ad placements, to maximize audience reach and engagement.', 'duration': 1032.231, 'highlights': ['Leveraging Facebook Messenger with advertising allows direct communication with the target audience, addressing concerns and engaging with prospective clients. Facebook Messenger is a good tool for advertisers to communicate directly with individuals, providing an opportunity to engage with the audience, address objections, and offer a more personalized interaction.', 'Video ads on Facebook are highly engaging and easy to create, driving awareness and sales, and tend to outperform traditional image ads. Video ads on Facebook are easy to create and highly engaging, driving awareness and sales, and tend to outperform traditional image ads, leading to increased audience engagement and potential for wider reach.', 'Carefully choosing ad placements, such as the news feed and Instagram, play a crucial role in maximizing audience reach and engagement. Choosing the right ad placements, such as the news feed and Instagram, is crucial for maximizing audience reach and engagement, allowing advertisers to target specific demographics and increase visibility.', 'A-B testing is essential for optimizing ads, allowing advertisers to test variations in headlines, URLs, and images to determine the most effective ad elements. A-B testing enables advertisers to test different variations in headlines, URLs, and images to optimize ad performance, ensuring the most effective elements are utilized to maximize ad effectiveness and audience response.']}, {'end': 22134.585, 'start': 21599.483, 'title': 'Analyzing ad strategies and tips', 'summary': 'Discusses analyzing effective ad strategies and tips, such as utilizing attention-grabbing elements like fake news references, promotions, and varied ad formats, emphasizing the importance of a-b testing for refining ads, selecting appropriate call-to-action, targeting the right audience, leveraging lookalike audiences, and implementing the golden point rule for ad creative positioning.', 'duration': 535.102, 'highlights': ["Utilizing attention-grabbing elements like fake news references, promotions, and varied ad formats New Scientist's ad effectively uses attention-grabbing elements like fake news references, promotions, and varied ad formats, which makes it eye-catching and appealing to the audience.", 'Emphasizing the importance of A-B testing for refining ads The chapter stresses the significance of A-B testing for refining ads, allowing for continuous testing of elements like call-to-action, messaging, ad format, and various other elements, contributing to positive returns from audience feedback.', 'Selecting appropriate call-to-action and targeting the right audience The chapter advises selecting appropriate call-to-action that aligns with the ad and targeting the right audience based on objectives, such as conversions or website visits, to achieve effective ad performance.', 'Leveraging lookalike audiences and implementing the golden point rule for ad creative positioning The chapter recommends leveraging lookalike audiences to reach a target audience similar to the existing audience and implementing the golden point rule for ad creative positioning to encourage focus on specific points, enhancing ad effectiveness.']}, {'end': 22587.608, 'start': 22134.585, 'title': 'Ad creative tips and holiday campaigns', 'summary': "Provides ad creative tips including product placement, image text limits, using attention-grabbing imagery, and the importance of planning holiday campaigns, with an emphasis on the holiday season's impact on ad engagement and sales.", 'duration': 453.023, 'highlights': ["The chapter provides ad creative tips including product placement, image text limits, using attention-grabbing imagery, and the importance of planning holiday campaigns The chapter covers tips such as product placement, image text limits, using attention-grabbing imagery, and planning for the holiday season's impact on ad engagement and sales.", 'The study found that users tend to react more positively when the product is placed on the right side of the creative. The study on perceived product heaviness and package evaluation indicates that users react more positively when the product is placed on the right side of the creative.', "It is recommended not to use images that have more than 20% text to increase the ad's desired impact. Using images with less than 20% text is recommended to increase the ad's desired impact and likelihood of clicks.", "The importance of using an ad creative that's attention-grabbing and relevant for the business is emphasized. Emphasizing the use of attention-grabbing and relevant ad creative to drive engagement and relevance for the business.", 'Planning campaigns for the holiday season is highlighted as a significant opportunity to increase sales and conversions. Planning campaigns for the holiday season is highlighted as a significant opportunity to increase sales and conversions, especially during Christmas.']}, {'end': 23142.717, 'start': 22587.828, 'title': 'Optimizing facebook ads for better results', 'summary': 'Discusses facebook ad optimization strategies, including the importance of planning in advance, shortening the retargeting time, altering ad hooks, prompt lead ad responses, and adding scarcity to ad copy. it also emphasizes tracking ad relevance scores and highlights examples from dell and blue bottle coffee.', 'duration': 554.889, 'highlights': ['Tip 16: Shorten the amount of time between retargeting your audience The transcript highlights the importance of shortening the time between retargeting the audience, with the suggestion to target people who have visited the website within a month or two weeks.', 'Tip 17: Keep altering the hook of your ad copy The tip emphasizes the significance of altering ad hooks to engage different audiences and suggests creating multiple ads with different hooks for A-B testing to determine the most effective messaging.', 'Tip 18: Respond to lead ad responses as soon as possible The chapter emphasizes the prompt response to lead ad submissions, likening it to the immediacy of Facebook Messenger, and underscores the importance of timely customer engagement to maintain customer interest.', 'Tip 19: Add scarcity to your advertisements The importance of adding scarcity to ad copy is highlighted, with examples provided such as limited slots available or a specific number of days left to create a sense of urgency and encourage audience reaction.', "Tip 20: Keep track of your ad relevance scores The chapter stresses the significance of monitoring ad relevance scores, explaining that a score between 1 and 6 indicates the ad isn't reaching the relevant audience, while a score between 7 and 10 signifies reaching the appropriate audience and high interactions."]}, {'end': 23710.989, 'start': 23142.717, 'title': 'Facebook ads optimization tips', 'summary': "Discusses facebook ad optimization tips, including the use of emojis in ad copy, utm parameters for tracking, exclusion marketing, tracking the right metrics, and utilizing facebook's location tracking tool for advertisements.", 'duration': 568.272, 'highlights': ['Tip 23: Use exclusion marketing to improve your facebook return on investment by not including people who have already taken the action desired by you. Exclusion marketing helps to retarget people who have not subscribed, improving targeting and avoiding re-targeting the same audience, leading to poor performance.', 'Tip 22: Use UTM parameters to your ad, which can feed into your Google Analytics account and provide tracking information. Using UTM parameters helps in tracking campaign performance, allowing for the identification of specific campaigns and bridging the gap between driving traffic and conversions.', 'Tip 21: Include emojis in your ad copy to help the ad stand out and resonate with the audience. Using relevant emojis in ad copy can enhance brand awareness and engagement, providing a competitive advantage if competitors are not utilizing emojis.', "Tip 25: Take advantage of Facebook's location tracking tool for your advertisements to target specific locations and approach competitors' customers with better offers. Utilizing Facebook's location tracking tool allows for targeted advertising to specific locations, including areas where competitors' customers are present, offering better discounts to convert the audience.", 'Tip 24: Track the right metrics for your business, such as conversions, click-through rate, reach, post engagement, and CPC, aligning the right metric with the ad objectives. Tracking the right metrics, including KPIs, helps in measuring campaign performance and aligning metrics with business goals, ensuring that the ad performance is accurately evaluated.']}], 'duration': 3301.369, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE20409620.jpg', 'highlights': ['The chapter covers setting up Facebook ads, including options for ad optimization, split testing, budgeting, scheduling, ad formats, and ad content customization.', 'Leveraging Facebook Messenger with advertising allows direct communication with the target audience, addressing concerns and engaging with prospective clients.', 'Choosing the right ad placements, such as the news feed and Instagram, is crucial for maximizing audience reach and engagement, allowing advertisers to target specific demographics and increase visibility.', 'The chapter stresses the significance of A-B testing for refining ads, allowing for continuous testing of elements like call-to-action, messaging, ad format, and various other elements, contributing to positive returns from audience feedback.', "The chapter covers tips such as product placement, image text limits, using attention-grabbing imagery, and planning for the holiday season's impact on ad engagement and sales.", 'The study on perceived product heaviness and package evaluation indicates that users react more positively when the product is placed on the right side of the creative.', "Using images with less than 20% text is recommended to increase the ad's desired impact and likelihood of clicks.", 'The chapter emphasizes the prompt response to lead ad submissions, likening it to the immediacy of Facebook Messenger, and underscores the importance of timely customer engagement to maintain customer interest.', "The chapter stresses the significance of monitoring ad relevance scores, explaining that a score between 1 and 6 indicates the ad isn't reaching the relevant audience, while a score between 7 and 10 signifies reaching the appropriate audience and high interactions.", 'Exclusion marketing helps to retarget people who have not subscribed, improving targeting and avoiding re-targeting the same audience, leading to poor performance.', 'Using UTM parameters helps in tracking campaign performance, allowing for the identification of specific campaigns and bridging the gap between driving traffic and conversions.', 'Using relevant emojis in ad copy can enhance brand awareness and engagement, providing a competitive advantage if competitors are not utilizing emojis.', "Utilizing Facebook's location tracking tool allows for targeted advertising to specific locations, including areas where competitors' customers are present, offering better discounts to convert the audience.", 'Tracking the right metrics, including KPIs, helps in measuring campaign performance and aligning metrics with business goals, ensuring that the ad performance is accurately evaluated.']}, {'end': 24898.276, 'segs': [{'end': 23739.321, 'src': 'embed', 'start': 23710.989, 'weight': 3, 'content': [{'end': 23714.054, 'text': "so they're really putting a lot of emphasis on the messaging.", 'start': 23710.989, 'duration': 3.065}, {'end': 23718.942, 'text': "so for me, anytime somebody says my life's about to change, they've got my attention.", 'start': 23714.054, 'duration': 4.888}, {'end': 23723.43, 'text': 'i am going to talk about how to rank youtube videos today.', 'start': 23719.287, 'duration': 4.143}, {'end': 23725.231, 'text': "so it's simply learn.", 'start': 23723.43, 'duration': 1.801}, {'end': 23732.897, 'text': 'we take our videos on youtube very seriously, meaning that when we create videos, we want people to see them,', 'start': 23725.231, 'duration': 7.666}, {'end': 23739.321, 'text': 'because we know we make good videos and we know we have good content, and we know that our audience is going to enjoy it,', 'start': 23732.897, 'duration': 6.424}], 'summary': 'Emphasis on messaging, importance of youtube video ranking and quality content.', 'duration': 28.332, 'max_score': 23710.989, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE23710989.jpg'}, {'end': 24308.24, 'src': 'embed', 'start': 24285.264, 'weight': 1, 'content': [{'end': 24294.548, 'text': "Looking at your competitors videos also gives you some other ideas for keywords that you can align with a video that's relevant that you want to rank for.", 'start': 24285.264, 'duration': 9.284}, {'end': 24297.97, 'text': "So let's look at some other ideas here.", 'start': 24294.648, 'duration': 3.322}, {'end': 24299.911, 'text': 'So you can install plugins.', 'start': 24298.09, 'duration': 1.821}, {'end': 24308.24, 'text': 'And there are plenty of plugins available on the Chrome browser that will help you see the video tags associated with a particular video.', 'start': 24300.211, 'duration': 8.029}], 'summary': 'Competitor videos suggest keywords for ranking; chrome plugins show video tags.', 'duration': 22.976, 'max_score': 24285.264, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE24285264.jpg'}, {'end': 24543.057, 'src': 'embed', 'start': 24517.651, 'weight': 0, 'content': [{'end': 24522.897, 'text': "So if we're talking about machine learning basics, then we want to choose keywords associated with that.", 'start': 24517.651, 'duration': 5.246}, {'end': 24525.299, 'text': "And that's where that autocomplete comes in handy,", 'start': 24522.917, 'duration': 2.382}, {'end': 24534.568, 'text': "because what Google's going to do and YouTube's going to do is give us keywords that are very closely related to the video that we're trying to optimize for.", 'start': 24525.299, 'duration': 9.269}, {'end': 24543.057, 'text': 'And so we have a number of different keywords at our disposal that are relevant that we can look to see if they have good volume in the competition.', 'start': 24534.809, 'duration': 8.248}], 'summary': 'Utilize autocomplete for relevant keywords in machine learning optimization.', 'duration': 25.406, 'max_score': 24517.651, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE24517651.jpg'}, {'end': 24617.855, 'src': 'embed', 'start': 24595.474, 'weight': 4, 'content': [{'end': 24603.543, 'text': "and so here i can see this keyword we know humans learn from their is well aligned because it's in the title,", 'start': 24595.474, 'duration': 8.069}, {'end': 24608.267, 'text': "it's in the copy and it's aligned as a keyword tagged with the video.", 'start': 24603.543, 'duration': 4.724}, {'end': 24611.109, 'text': 'so we know that that keyword has good volume.', 'start': 24608.267, 'duration': 2.842}, {'end': 24615.773, 'text': "low competition is relevant, because that's what the video is about the basics of machine learning.", 'start': 24611.109, 'duration': 4.664}, {'end': 24617.855, 'text': "it's an introduction to machine learning.", 'start': 24615.773, 'duration': 2.082}], 'summary': "Keyword 'machine learning' has good volume and low competition, aligned in title, copy, and tagged in video.", 'duration': 22.381, 'max_score': 24595.474, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE24595474.jpg'}, {'end': 24764.982, 'src': 'embed', 'start': 24736.876, 'weight': 5, 'content': [{'end': 24740.819, 'text': "you're increasing your chances of getting found on both search platforms.", 'start': 24736.876, 'duration': 3.943}, {'end': 24746.945, 'text': 'So, according to Backlinko, Google ranks videos with keywords like how-to tutorials.', 'start': 24741.08, 'duration': 5.865}, {'end': 24752.93, 'text': 'So a lot of the videos that you find on YouTube are going to be instructional based.', 'start': 24747.305, 'duration': 5.625}, {'end': 24761.258, 'text': "And so what Google's doing is they're saying hey, if somebody types in how to or tutorial or an introduction to anything,", 'start': 24753.171, 'duration': 8.087}, {'end': 24764.982, 'text': "that's going to signal to Google that it's instructional.", 'start': 24761.258, 'duration': 3.724}], 'summary': "Using keywords like 'how-to' increases chances of search platform visibility, according to backlinko.", 'duration': 28.106, 'max_score': 24736.876, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE24736876.jpg'}], 'start': 23710.989, 'title': 'Youtube video ranking strategies', 'summary': 'Discusses strategies and tips for ranking youtube videos, emphasizing user engagement, keyword research, and optimization, with examples showcasing high rankings and subscriber and view counts, and methods for keyword research and utilization of chrome extensions.', 'chapters': [{'end': 23797.755, 'start': 23710.989, 'title': 'Ranking youtube videos: tips and tricks', 'summary': 'Discusses the emphasis on ranking youtube videos and provides tips and tricks for achieving high rankings, showcasing examples of being ranked number one for specific keywords.', 'duration': 86.766, 'highlights': ['The speaker emphasizes the importance of ranking YouTube videos and provides tips for achieving high rankings, indicating success in ranking number one for specific keywords.', 'The speaker demonstrates success in ranking first for keywords like machine learning basics and data science for beginners, as well as ranking number two for data science interview questions.']}, {'end': 24161.124, 'start': 23797.995, 'title': 'Youtube video ranking guide', 'summary': "Discusses the strategies for ranking videos on youtube, emphasizing the importance of user engagement, keyword research, and leveraging competitor's keywords, with examples showing over 221,000 subscribers, 234,000 views, and methods for keyword research.", 'duration': 363.129, 'highlights': ['The video on Machine Learning Basics has over 221,000 subscribers and 234,000 views, with over 2,000 likes and 270+ comments, demonstrating the importance of user engagement and video ranking. The Machine Learning Basics video showcases impressive engagement metrics, including over 221,000 subscribers, 234,000 views, over 2,000 likes, and 270+ comments, highlighting the significance of user engagement for video ranking.', 'The chapter emphasizes the importance of keyword research, stating that aligning the right keywords increases the chances of ranking higher on YouTube, and provides various methods for keyword research, including search suggestions and competitor analysis. Emphasizing the significance of keyword research, the chapter explains how aligning the right keywords can enhance ranking on YouTube, offering methods such as search suggestions and competitor analysis to identify popular keywords for video optimization.', "Leveraging competitor's keywords is highlighted as a valuable strategy, with instructions on how to identify and use keywords from competitors' video titles and descriptions to inform keyword selection for one's own videos. The chapter underscores the strategic importance of leveraging competitor's keywords by providing instructions on how to extract and utilize keywords from competitors' video titles and descriptions to inform and enhance keyword selection for one's own videos."]}, {'end': 24898.276, 'start': 24161.124, 'title': 'Optimizing video keywords for youtube', 'summary': 'Discusses strategies for optimizing video keywords on youtube, including the importance of aligning keywords with videos, utilizing chrome extensions like vidiq and tubebuddy, and incorporating high-volume, low-competition, and relevant keywords to enhance video ranking on both youtube and google.', 'duration': 737.152, 'highlights': ['The importance of aligning keywords with videos Aligning keywords with videos is crucial for improving visibility and ranking, as it allows videos to show up for relevant search queries and enhances the chances of being found on both YouTube and Google.', 'Utilizing Chrome extensions like vidIQ and TubeBuddy Chrome extensions such as vidIQ and TubeBuddy provide valuable information about video tags, including the exact tags used by a particular video, their rankings, and associated metrics, aiding in keyword research and optimization.', 'Incorporating high-volume, low-competition, and relevant keywords Choosing keywords with high search volume, low competition, and relevance, including primary and secondary keywords, plays a significant role in achieving higher rankings and driving more traffic to videos.']}], 'duration': 1187.287, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE23710989.jpg', 'highlights': ['The speaker emphasizes the importance of ranking YouTube videos and provides tips for achieving high rankings, indicating success in ranking number one for specific keywords.', 'The video on Machine Learning Basics has over 221,000 subscribers and 234,000 views, with over 2,000 likes and 270+ comments, demonstrating the importance of user engagement and video ranking.', 'Emphasizing the significance of keyword research, the chapter explains how aligning the right keywords can enhance ranking on YouTube, offering methods such as search suggestions and competitor analysis to identify popular keywords for video optimization.', "The chapter underscores the strategic importance of leveraging competitor's keywords by providing instructions on how to extract and utilize keywords from competitors' video titles and descriptions to inform and enhance keyword selection for one's own videos.", 'Aligning keywords with videos is crucial for improving visibility and ranking, as it allows videos to show up for relevant search queries and enhances the chances of being found on both YouTube and Google.', 'Chrome extensions such as vidIQ and TubeBuddy provide valuable information about video tags, including the exact tags used by a particular video, their rankings, and associated metrics, aiding in keyword research and optimization.', 'Choosing keywords with high search volume, low competition, and relevance, including primary and secondary keywords, plays a significant role in achieving higher rankings and driving more traffic to videos.']}, {'end': 25834.573, 'segs': [{'end': 24944.834, 'src': 'embed', 'start': 24919.253, 'weight': 1, 'content': [{'end': 24927.979, 'text': 'so we want to keep our click-through rate high and in order to do that we want to be able to write some really good title tags for our video.', 'start': 24919.253, 'duration': 8.726}, {'end': 24935.625, 'text': "so use catchy words like a number or how to or what is, because that's going to resonate with people when they're searching.", 'start': 24927.979, 'duration': 7.646}, {'end': 24936.906, 'text': 'now for the description.', 'start': 24935.825, 'duration': 1.081}, {'end': 24944.834, 'text': 'what we want to do is we want to use the target word at the beginning of the description, the title and the tags itself.', 'start': 24936.906, 'duration': 7.928}], 'summary': 'Maximize click-through rate by using catchy words and placing target word at the beginning of the description, title, and tags.', 'duration': 25.581, 'max_score': 24919.253, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE24919253.jpg'}, {'end': 25080.086, 'src': 'embed', 'start': 25049.335, 'weight': 7, 'content': [{'end': 25056.461, 'text': 'So if you recall the example I gave a few minutes ago, we used the Facebook ads tutorial as our example.', 'start': 25049.335, 'duration': 7.126}, {'end': 25061.547, 'text': 'Here I can see all the target keywords associated with that particular video.', 'start': 25056.801, 'duration': 4.746}, {'end': 25068.296, 'text': "So don't be afraid to use those LSI related keywords, meaning keywords that are related to the content.", 'start': 25061.607, 'duration': 6.689}, {'end': 25070.779, 'text': 'Use them as target keywords with the video.', 'start': 25068.496, 'duration': 2.283}, {'end': 25080.086, 'text': 'So between your LSI keywords, target keywords, And then using our primary and secondary keyword in the title tag,', 'start': 25070.919, 'duration': 9.167}], 'summary': 'Utilize lsi and target keywords for video optimization.', 'duration': 30.751, 'max_score': 25049.335, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE25049335.jpg'}, {'end': 25142.922, 'src': 'embed', 'start': 25095.89, 'weight': 6, 'content': [{'end': 25101.772, 'text': 'So just doing these small tidbits with our keywords really help get our video to rank.', 'start': 25095.89, 'duration': 5.882}, {'end': 25109.877, 'text': 'So, at the end of the day, we want to be able to use the tools available to us YouTube itself, by looking at our competitors,', 'start': 25101.992, 'duration': 7.885}, {'end': 25119.803, 'text': 'those extensions like vidIQ, the autocomplete to really find our good keywords, and then incorporating those keywords into the title tag,', 'start': 25109.877, 'duration': 9.926}, {'end': 25123.146, 'text': 'the description, as target keywords, hashtags.', 'start': 25119.803, 'duration': 3.343}, {'end': 25126.908, 'text': 'We should really be off and running with our video on YouTube.', 'start': 25123.386, 'duration': 3.522}, {'end': 25134.195, 'text': "Let's turn our attention to creating high quality videos and some of the best practices around that.", 'start': 25127.008, 'duration': 7.187}, {'end': 25137.958, 'text': 'Along with everything we mentioned about choosing the right keywords.', 'start': 25134.575, 'duration': 3.383}, {'end': 25142.922, 'text': 'we always need to keep in mind that the videos we create need to be of high quality.', 'start': 25137.958, 'duration': 4.964}], 'summary': 'Incorporating targeted keywords in video metadata helps improve ranking on youtube, alongside creating high-quality videos.', 'duration': 47.032, 'max_score': 25095.89, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE25095890.jpg'}, {'end': 25189.387, 'src': 'embed', 'start': 25164.342, 'weight': 9, 'content': [{'end': 25170.447, 'text': "If you have a video content that is not informative or irrelevant to the topic, it won't rank.", 'start': 25164.342, 'duration': 6.105}, {'end': 25171.929, 'text': "That's just common sense.", 'start': 25170.747, 'duration': 1.182}, {'end': 25180.177, 'text': "you need to create content that's aligned with the topic, obviously, and then that way you have keywords that are aligned with the content.", 'start': 25172.629, 'duration': 7.548}, {'end': 25189.387, 'text': "so, but if you have content really isn't aligned with the topic, then you're not going to rank, no matter how much you've optimized that video.", 'start': 25180.177, 'duration': 9.21}], 'summary': 'To rank, ensure video content aligns with the topic and contains relevant keywords.', 'duration': 25.045, 'max_score': 25164.342, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE25164342.jpg'}, {'end': 25283.435, 'src': 'embed', 'start': 25251.971, 'weight': 0, 'content': [{'end': 25255.573, 'text': 'So user engagement are viewers who are engaged with your content.', 'start': 25251.971, 'duration': 3.602}, {'end': 25260.196, 'text': "And so that means they're either sharing it, subscribing, commenting, or liking.", 'start': 25255.833, 'duration': 4.363}, {'end': 25262.478, 'text': 'So those are all forms of engagement.', 'start': 25260.376, 'duration': 2.102}, {'end': 25272.784, 'text': 'So the percentage of users who watched or how long they watched versus engagement or in combination with engagement are two factors for ranking.', 'start': 25262.698, 'duration': 10.086}, {'end': 25277.329, 'text': "so let's talk about some tips for creating high quality videos.", 'start': 25273.104, 'duration': 4.225}, {'end': 25283.435, 'text': 'so we want to publish longer videos, and so what do we mean behind longer videos?', 'start': 25277.329, 'duration': 6.106}], 'summary': 'User engagement is key, including sharing, subscribing, commenting, and liking. video length affects engagement and ranking.', 'duration': 31.464, 'max_score': 25251.971, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE25251971.jpg'}], 'start': 24898.276, 'title': 'Video title optimization', 'summary': 'Discusses optimizing video titles to increase click-through rate, emphasizing the need for catchy words, target keywords, and video description of 5,000 characters, along with incorporating keywords naturally, hashtags, high-quality content, and maintaining high audience retention.', 'chapters': [{'end': 25006.448, 'start': 24898.276, 'title': 'Optimizing video titles for higher click-through rate', 'summary': 'Discusses the importance of using catchy words in video titles to increase click-through rate, emphasizing the need to include target keywords in the title, description, and tags to optimize videos, with a description length of 5,000 characters.', 'duration': 108.172, 'highlights': ['Click-through rate is clicks divided by impressions, and an impression is how many times your video shows up in the search results on youtube or google. Defines click-through rate and impression, providing a clear understanding of the metrics used to measure video performance.', "Use catchy words like a number or how to or what is, because that's going to resonate with people when they're searching. Emphasizes the importance of using specific catchy words in video titles to attract viewers and improve search visibility.", 'Our primary keyword is in the first sentence, right in the introductory of the description. Stresses the significance of including the primary keyword at the beginning of the video description to optimize search ranking.']}, {'end': 25424.045, 'start': 25006.448, 'title': 'Youtube video optimization', 'summary': 'Discusses the importance of incorporating keywords naturally, using hashtags and target keywords, and creating high-quality videos to optimize youtube video ranking, along with tips on audience retention, user engagement, and video duration.', 'duration': 417.597, 'highlights': ['Incorporate keywords naturally and use hashtags to help audience find the video easily. By incorporating keywords naturally and using hashtags, the video has a better chance of ranking, aligned with the hashtag, improving discoverability.', "Utilize target keywords and LSI keywords to improve video ranking. Using target keywords and LSI keywords, related to the content, can enhance the video's visibility and ranking on YouTube.", "Creating high-quality videos is essential for ranking, focusing on audience retention and user engagement. High-quality videos, determined by audience retention and user engagement metrics, are crucial for improving video ranking and viewers' interaction.", "Publish longer videos for increased audience engagement and retention. Longer videos contribute to longer audience engagement and retention, ultimately improving the video's ranking and watch time.", 'Plan video script and content organization to maintain flow and engagement. Creating an organized video script and content structure ensures better flow and engagement, enhancing the overall quality and viewer interaction.']}, {'end': 25834.573, 'start': 25424.045, 'title': 'Creating engaging and relevant video content', 'summary': 'Emphasizes the importance of aligning title, content, and keywords to meet viewer expectations, focusing on the initial 15 seconds to capture attention, maintaining high audience retention, and using high-quality content, examples, and imagery to keep viewers engaged.', 'duration': 410.528, 'highlights': ['Maintain high audience retention throughout the video The chapter stresses the importance of keeping audience retention high throughout the video by using high-quality content, examples, and imagery, as it directly correlates to viewer engagement and satisfaction.', 'Align title, content, and keywords to meet viewer expectations Emphasizing the significance of aligning the title, content, and keywords to ensure that viewer expectations are met and to increase the likelihood of viewers watching the video for a longer duration.', 'Focus on the initial 15 seconds to capture viewer attention The chapter highlights the critical nature of the first 15 seconds of a video, stressing the need to capture viewer attention and set expectations from the beginning to prevent viewers from dropping off early.', 'Use high-quality content, examples, and imagery to keep viewers engaged The chapter emphasizes the use of high-quality content, examples, and imagery to maintain viewer engagement, increase audience retention, and ultimately improve the overall quality of the video.', "Add resources from well-known sites and use cards to recommend relevant videos The chapter suggests adding resources from reputable sites to enhance the video's credibility and using cards to recommend relevant videos to the audience, thereby improving the overall viewing experience."]}], 'duration': 936.297, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE24898276.jpg', 'highlights': ['Incorporate keywords naturally and use hashtags to help audience find the video easily.', 'Utilize target keywords and LSI keywords to improve video ranking.', 'Creating high-quality videos is essential for ranking, focusing on audience retention and user engagement.', 'Publish longer videos for increased audience engagement and retention.', 'Plan video script and content organization to maintain flow and engagement.', 'Maintain high audience retention throughout the video.', 'Align title, content, and keywords to meet viewer expectations.', 'Focus on the initial 15 seconds to capture viewer attention.', 'Use high-quality content, examples, and imagery to keep viewers engaged.', 'Add resources from well-known sites and use cards to recommend relevant videos.']}, {'end': 26976.717, 'segs': [{'end': 25968.459, 'src': 'embed', 'start': 25928.494, 'weight': 0, 'content': [{'end': 25935.076, 'text': 'so remember the average view duration for all videos and top performing videos listed by all time.', 'start': 25928.494, 'duration': 6.582}, {'end': 25936.796, 'text': 'we can look at that information as well.', 'start': 25935.076, 'duration': 1.72}, {'end': 25946.262, 'text': 'in addition, we can look at demographics, so we can get an overview of the age, gender and location, and we can look at playback locations report.', 'start': 25937.296, 'duration': 8.966}, {'end': 25948.983, 'text': 'and what the playback locations report does is.', 'start': 25946.262, 'duration': 2.721}, {'end': 25954.107, 'text': 'it helps us determine the platforms where our videos are being streamed from within youtube.', 'start': 25948.983, 'duration': 5.124}, {'end': 25955.788, 'text': 'look at the traffic sources.', 'start': 25954.107, 'duration': 1.681}, {'end': 25958.829, 'text': 'where did the viewers come from devices?', 'start': 25955.788, 'duration': 3.041}, {'end': 25961.171, 'text': 'did they look on mobile or tablet?', 'start': 25958.829, 'duration': 2.342}, {'end': 25963.292, 'text': "and so if there's any doubts, you know.", 'start': 25961.171, 'duration': 2.121}, {'end': 25968.459, 'text': 'if you have any questions, please drop a comment below, but especially if you have any doubts on the metrics.', 'start': 25963.292, 'duration': 5.167}], 'summary': 'Analyze average view duration, top performing videos, demographics, and playback locations to gain insights into video performance.', 'duration': 39.965, 'max_score': 25928.494, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE25928494.jpg'}, {'end': 26058.373, 'src': 'embed', 'start': 26032.894, 'weight': 3, 'content': [{'end': 26040.119, 'text': "So engagement is, as we mentioned, important because basically we can't rank without engagement.", 'start': 26032.894, 'duration': 7.225}, {'end': 26043.261, 'text': "Our videos won't rank unless we have engagement.", 'start': 26040.339, 'duration': 2.922}, {'end': 26045.043, 'text': "So that's why it's important.", 'start': 26043.382, 'duration': 1.661}, {'end': 26050.327, 'text': 'So engagement is somebody liking the video, commenting, sharing it, or subscribing.', 'start': 26045.103, 'duration': 5.224}, {'end': 26053.169, 'text': 'Each one of these is important to ranking.', 'start': 26050.707, 'duration': 2.462}, {'end': 26055.771, 'text': 'So yes, you need to align keywords.', 'start': 26053.309, 'duration': 2.462}, {'end': 26058.373, 'text': 'Yes, you need to have high quality content.', 'start': 26055.831, 'duration': 2.542}], 'summary': 'Engagement, such as liking, commenting, sharing, and subscribing, is crucial for video ranking and requires alignment with keywords and high quality content.', 'duration': 25.479, 'max_score': 26032.894, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE26032894.jpg'}, {'end': 26217.98, 'src': 'embed', 'start': 26188.336, 'weight': 1, 'content': [{'end': 26192.199, 'text': 'We want to be able to basically make it human based.', 'start': 26188.336, 'duration': 3.863}, {'end': 26193.421, 'text': "We don't want to be robots.", 'start': 26192.279, 'duration': 1.142}, {'end': 26201.128, 'text': "So we want to be able to sound like we know what we're talking about, but at the same time talk to the viewer,", 'start': 26193.821, 'duration': 7.307}, {'end': 26206.913, 'text': 'not necessarily at the viewer or looking the other way and just going through the motions.', 'start': 26201.128, 'duration': 5.785}, {'end': 26210.235, 'text': 'So adding humor, adding personality never hurts.', 'start': 26207.173, 'duration': 3.062}, {'end': 26212.237, 'text': 'At the end of the day, we are all human.', 'start': 26210.555, 'duration': 1.682}, {'end': 26217.98, 'text': 'Adding that clear call to action at the end of the video will also lead to engagement.', 'start': 26212.577, 'duration': 5.403}], 'summary': 'Humanize content by adding humor, personality, and clear call to action for increased engagement.', 'duration': 29.644, 'max_score': 26188.336, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE26188336.jpg'}, {'end': 26439.782, 'src': 'embed', 'start': 26408.094, 'weight': 7, 'content': [{'end': 26411.72, 'text': "if you're active on whatever platform that is, go ahead and promote it.", 'start': 26408.094, 'duration': 3.626}, {'end': 26422.409, 'text': 'So you can also look at, you know, content based social media sites or social media content based platforms like Reddit or Flickr, for example.', 'start': 26411.88, 'duration': 10.529}, {'end': 26425.531, 'text': 'So you can participate in a forum discussion on Reddit.', 'start': 26422.549, 'duration': 2.982}, {'end': 26428.714, 'text': "So in this example here, it's about machine learning.", 'start': 26425.771, 'duration': 2.943}, {'end': 26432.977, 'text': 'So we want to be able to post something about machine learning with the link to our video.', 'start': 26428.794, 'duration': 4.183}, {'end': 26439.782, 'text': 'So we can also go to content based sites that are Q&A related like Quora, for example.', 'start': 26433.197, 'duration': 6.585}], 'summary': 'Promote on active platforms like reddit and quora for engagement.', 'duration': 31.688, 'max_score': 26408.094, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE26408094.jpg'}, {'end': 26907.471, 'src': 'embed', 'start': 26875.252, 'weight': 4, 'content': [{'end': 26877.314, 'text': 'So there are lots of things you can do to promote your video.', 'start': 26875.252, 'duration': 2.062}, {'end': 26884.038, 'text': 'So before you promote it, you want to organize the content, create good quality content, align it with keywords.', 'start': 26877.574, 'duration': 6.464}, {'end': 26890.862, 'text': 'Once you publish it, you know, keep organizing it by creating this playlist and then reach out on social,', 'start': 26884.338, 'duration': 6.524}, {'end': 26893.644, 'text': 'reach out on different communities related to the topic.', 'start': 26890.862, 'duration': 2.782}, {'end': 26898.287, 'text': 'And all those things combined will help you to get your YouTube video ranked.', 'start': 26894.064, 'duration': 4.223}, {'end': 26902.789, 'text': "so let's get started, uh, with learning how to create a youtube channel.", 'start': 26898.607, 'duration': 4.182}, {'end': 26907.471, 'text': "i'm excited to be with you and hopefully you'll get a lot out of this webinar.", 'start': 26902.789, 'duration': 4.682}], 'summary': 'Tips for promoting youtube videos: organize content, create playlists, use keywords, engage on social and communities to improve ranking.', 'duration': 32.219, 'max_score': 26875.252, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE26875252.jpg'}], 'start': 25834.793, 'title': 'Youtube video optimization', 'summary': 'Explores strategies for enhancing viewer engagement, analyzing video engagement metrics, and optimizing video ranking on youtube, including creating playlists, utilizing pattern interrupts, and leveraging influencer marketing. it emphasizes the importance of audience retention reports, average view duration, demographics, and user engagement strategies for improved visibility and engagement.', 'chapters': [{'end': 25880.313, 'start': 25834.793, 'title': 'Enhancing viewer engagement', 'summary': 'Discusses strategies for enhancing viewer engagement, including recommending relevant videos, creating playlists, and utilizing pattern interrupts to keep the audience engaged and provide uninterrupted viewing experience.', 'duration': 45.52, 'highlights': ['Utilize end screens to recommend relevant videos towards the end of the video, enhancing viewer engagement and increasing the likelihood of continued viewership.', 'Create playlists to keep the audience engaged with relevant content by auto-playing the next video, thereby increasing viewer retention and watch time.', 'Utilize pattern interrupts to keep the audience engaged and provide uninterrupted viewing experience, resulting in increased viewer satisfaction and retention.']}, {'end': 26537.327, 'start': 25880.673, 'title': 'Youtube video engagement analysis', 'summary': 'Emphasizes the importance of audience retention report in analyzing video engagement, highlighting the average view duration, playback locations, demographics, and user engagement strategies, such as creating engaging content, promoting content on social media, and leveraging influencer marketing.', 'duration': 656.654, 'highlights': ['Audience retention report helps analyze video engagement, with an average view duration of 3 minutes and 21 seconds, indicating good engagement, and playback locations report helps determine streaming platforms within YouTube. The audience retention report and playback locations report provide insights into video engagement, with the average view duration serving as a quantifiable measure of engagement.', 'User engagement strategies include creating entertaining content, conducting quizzes to keep viewers engaged, and encouraging comments, which contribute to higher rankings and engagement. Engaging content, quizzes, and encouraging comments are highlighted as effective strategies for user engagement, leading to higher rankings and engagement metrics.', 'Promoting content on social media platforms like Twitter, LinkedIn, Reddit, and Quora, as well as leveraging influencer marketing, are important for driving traffic to videos and signaling engagement to search engines. The significance of promoting content on various social media platforms and leveraging influencer marketing to drive traffic and signal engagement to search engines is emphasized.']}, {'end': 26976.717, 'start': 26537.327, 'title': 'Optimizing youtube video ranking', 'summary': 'Emphasizes the importance of creating playlists for organizing content, optimizing video content with relevant keywords, and promoting videos through social media, backlinks, and communities to improve youtube video ranking and visibility.', 'duration': 439.39, 'highlights': ['Creating playlists for organizing content can help videos rank higher and be found quicker and easier on YouTube. Organizing videos into playlists can help improve video visibility and ranking on YouTube.', 'Optimizing video content with relevant keywords in titles, descriptions, tags, and meta tags is crucial for improving video visibility and ranking on YouTube. Using relevant keywords in video titles, descriptions, tags, and meta tags is crucial for improving video visibility and ranking on YouTube.', 'Promoting videos through social media, backlinks, and communities can help increase video visibility and ranking on YouTube. Promoting videos through social media, backlinks, and communities can significantly increase video visibility and ranking on YouTube.']}], 'duration': 1141.924, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE25834793.jpg', 'highlights': ['Utilize end screens to recommend relevant videos towards the end of the video, enhancing viewer engagement and increasing the likelihood of continued viewership.', 'Create playlists to keep the audience engaged with relevant content by auto-playing the next video, thereby increasing viewer retention and watch time.', 'Utilize pattern interrupts to keep the audience engaged and provide uninterrupted viewing experience, resulting in increased viewer satisfaction and retention.', 'Audience retention report helps analyze video engagement, with an average view duration of 3 minutes and 21 seconds, indicating good engagement, and playback locations report helps determine streaming platforms within YouTube. The audience retention report and playback locations report provide insights into video engagement, with the average view duration serving as a quantifiable measure of engagement.', 'User engagement strategies include creating entertaining content, conducting quizzes to keep viewers engaged, and encouraging comments, which contribute to higher rankings and engagement. Engaging content, quizzes, and encouraging comments are highlighted as effective strategies for user engagement, leading to higher rankings and engagement metrics.', 'Promoting content on social media platforms like Twitter, LinkedIn, Reddit, and Quora, as well as leveraging influencer marketing, are important for driving traffic to videos and signaling engagement to search engines. The significance of promoting content on various social media platforms and leveraging influencer marketing to drive traffic and signal engagement to search engines is emphasized.', 'Creating playlists for organizing content can help videos rank higher and be found quicker and easier on YouTube. Organizing videos into playlists can help improve video visibility and ranking on YouTube.', 'Optimizing video content with relevant keywords in titles, descriptions, tags, and meta tags is crucial for improving video visibility and ranking on YouTube. Using relevant keywords in video titles, descriptions, tags, and meta tags is crucial for improving video visibility and ranking on YouTube.', 'Promoting videos through social media, backlinks, and communities can help increase video visibility and ranking on YouTube. Promoting videos through social media, backlinks, and communities can significantly increase video visibility and ranking on YouTube.']}, {'end': 29493.003, 'segs': [{'end': 28683.992, 'src': 'embed', 'start': 28637.398, 'weight': 0, 'content': [{'end': 28639.78, 'text': 'and then i have some other features available here as well.', 'start': 28637.398, 'duration': 2.382}, {'end': 28644.444, 'text': 'so if i go here, i got translation and transcription.', 'start': 28639.78, 'duration': 4.664}, {'end': 28650.568, 'text': 'so if i click on that again, this is a little bit different than adding a language as a setting.', 'start': 28644.444, 'duration': 6.124}, {'end': 28658.515, 'text': 'so now, if i really want to go ahead and select a different language for my video, i have 190 other languages.', 'start': 28650.568, 'duration': 7.947}, {'end': 28666.421, 'text': 'so if i just choose spanish and choose spanish here, so what youtube can do is make sure this video is available in spanish.', 'start': 28658.515, 'duration': 7.906}, {'end': 28673.545, 'text': 'so if I go back to my translation, I can add the language Spanish, and then if I look on a particular video,', 'start': 28666.661, 'duration': 6.884}, {'end': 28678.388, 'text': 'then I can go ahead and switch the language from English to Spanish.', 'start': 28673.545, 'duration': 4.843}, {'end': 28683.992, 'text': 'here I can go ahead and edit the video, any particular part of the video,', 'start': 28678.388, 'duration': 5.604}], 'summary': 'Youtube provides 190 languages for video translation and transcription, including spanish.', 'duration': 46.594, 'max_score': 28637.398, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE28637398.jpg'}, {'end': 28846.729, 'src': 'embed', 'start': 28820.888, 'weight': 1, 'content': [{'end': 28828.555, 'text': 'So you get people to, you know, go ahead and watch and take part in the live stream that you have available to you.', 'start': 28820.888, 'duration': 7.667}, {'end': 28833.799, 'text': 'So really live streaming is just an easy way to reach your audience in real time.', 'start': 28828.835, 'duration': 4.964}, {'end': 28840.424, 'text': "It could be if you're streaming a video game or hosting a live Q&A or teaching a class.", 'start': 28834.72, 'duration': 5.704}, {'end': 28846.729, 'text': 'Basically, whatever the reason is, it allows you to really get yourself out there in front of your audience.', 'start': 28840.804, 'duration': 5.925}], 'summary': "Live streaming is an effective way to engage with your audience in real time, whether it's for gaming, q&a, or teaching.", 'duration': 25.841, 'max_score': 28820.888, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE28820888.jpg'}], 'start': 26976.977, 'title': 'Optimizing youtube channel and content', 'summary': 'Covers creating and optimizing a youtube channel, best practices for channel and video setup, video uploading tips, optimizing channel settings, live streaming, and increasing subscribers, with examples of a 165% subscriber increase over a year through consistent video posting.', 'chapters': [{'end': 27104.496, 'start': 26976.977, 'title': 'Creating and optimizing a youtube channel', 'summary': 'Explains the process of creating a youtube channel using a gmail address, including the steps to create and optimize the channel, and emphasizes best practices for customization and content creation.', 'duration': 127.519, 'highlights': ['The speaker demonstrates the process of creating a YouTube channel using a Gmail address and emphasizes the importance of customization and best practices for content creation.', 'It is highlighted that in all Google products, users can have multiple logins, allowing for flexibility in managing various accounts.', 'The speaker emphasizes the importance of customizing the YouTube channel by adding channel art, personal information, uploading videos, and creating playlists for optimal engagement.', 'The chapter mentions the best practices for YouTube channel optimization and encourages viewers to explore related videos on ranking and increasing subscribers.']}, {'end': 27513.464, 'start': 27104.716, 'title': 'Optimizing youtube channel and video upload', 'summary': 'Explains the best practices for setting up a youtube channel, including uploading channel art, icons, and videos, and provides guidance on the dimensions and quality of the artwork and video, emphasizing the importance of creating a good impression with the first video by ensuring good quality, relevance, and professionalism.', 'duration': 408.748, 'highlights': ['The importance of uploading high-quality channel art and channel icon, ensuring they meet the required dimensions of at least 2048 pixels wide and 1158 pixels tall, and the significance of having these assets prepared and ready to go.', "The significance of uploading a good quality video for the first impression, ensuring it aligns with the channel's theme and content, and emphasizing the importance of professionalism and relevance to make a good impression.", 'The process of uploading a video, including options to make it public, private, or unlisted, selecting the video file, monitoring the upload status, and filling in basic information such as video title, description, and tags to ensure relevance and visibility.', 'The importance of adding relevant tags related to the video content, such as digital marketing and DMCA training, while cautioning against overuse of hashtags and emphasizing the significance of relevance and quality in the content.']}, {'end': 27910.734, 'start': 27513.484, 'title': 'Youtube video uploading tips', 'summary': 'Outlines the process of uploading a video on youtube, including setting up playlists, optimizing video details, and editing options, emphasizing the importance of organizing videos into playlists and optimizing video details for better visibility and user engagement.', 'duration': 397.25, 'highlights': ['Organizing videos into playlists is crucial for better video management and user experience. The speaker emphasizes the importance of setting up playlists to organize videos, especially for future video uploads, and recommends creating multiple playlists for better video management.', 'Optimizing video details such as title tags, description, and hashtags is essential for video visibility and user engagement. The chapter stresses the significance of aligning the right keywords, title tags, descriptions, and hashtags with the video for improved visibility and user engagement, with a recommendation to refer to a specific video for more detailed guidance.', "Utilizing the editing options for video details, including title, description, and thumbnail, is important to enhance the video's appeal and visibility. The speaker explains the process of editing video details such as title, description, and thumbnail, highlighting the significance of utilizing the available characters for description and selecting an appealing thumbnail for better video visibility.", "Adding a watermark to videos can effectively reinforce the brand's presence and visibility across all video content. The chapter emphasizes the benefit of adding a watermark to videos as a best practice for reinforcing the brand's presence, and provides step-by-step guidance on how to add a watermark to the video content.", "Accessing the channel settings and utilizing features like adding a watermark to videos can further enhance the brand's visibility and user engagement. The speaker explains how to access and utilize channel settings, specifically demonstrating the process of adding a watermark to video content to enhance the brand's visibility and user engagement across all videos."]}, {'end': 28794.789, 'start': 27910.794, 'title': 'Optimizing youtube channel settings', 'summary': 'Explains the importance of setting up channel keywords, linking google ads account, and utilizing channel analytics for optimizing a youtube channel, with emphasis on key actions and insights into channel performance.', 'duration': 883.995, 'highlights': ['The significance of adding keywords to the channel for discoverability and search optimization is stressed, with emphasis on using relevant terms such as digital marketing, search engine optimization (SEO), and search engine marketing (SEM). Importance of adding keywords for discoverability, specific terms such as digital marketing, SEO, and SEM.', 'The importance of linking the Google Ads account to the channel is highlighted, as it facilitates data sharing and performance insights for ad campaigns, emphasizing the need for the same email address to be used for both YouTube and Google Ads. Significance of linking Google Ads account for data sharing and insights, emphasis on using the same email address for both platforms.', 'The option to display subscriber count and disable interest-based ads is discussed, providing control over ad personalization and highlighting the importance of branding and settings for channel optimization. Discussion of displaying subscriber count and disabling interest-based ads, emphasis on branding and settings for channel optimization.', 'The features and tools within the Creator Studio are outlined, including dashboard analytics, video manager for editing and managing videos, and detailed insights through YouTube analytics, emphasizing the importance of leveraging these tools for channel performance. Overview of Creator Studio features, emphasis on dashboard analytics, video manager, and YouTube analytics for channel performance.', 'The significance of engaging with comments, utilizing transcriptions and translations, and managing playlists is highlighted, emphasizing the importance of audience interaction, multilingual accessibility, and video organization for channel growth and optimization. Significance of audience interaction, multilingual accessibility, and video organization for channel growth and optimization.']}, {'end': 29493.003, 'start': 28795.029, 'title': 'Youtube live stream and subscriber increase', 'summary': 'Explains the process of live streaming on youtube and provides tips to increase youtube subscribers, citing an example of a 165% subscriber increase over a year through consistent video posting, and emphasizes creating engaging, informative, and original content to cater to the target audience.', 'duration': 697.974, 'highlights': ['The chapter explains the process of live streaming on YouTube and provides tips to increase YouTube subscribers. The transcript covers the steps to live stream on YouTube and offers tips to increase subscribers, including an example of a 165% increase over a year through consistent video posting.', 'The chapter emphasizes creating engaging, informative, and original content to cater to the target audience. The importance of creating engaging, informative, and original content is stressed, with a focus on understanding the audience, planning scripts, using relevant examples, and starting videos with interesting hooks.']}], 'duration': 2516.026, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE26976977.jpg', 'highlights': ['The chapter emphasizes creating engaging, informative, and original content to cater to the target audience.', 'The speaker demonstrates the process of creating a YouTube channel using a Gmail address and emphasizes the importance of customization and best practices for content creation.', 'The importance of uploading high-quality channel art and channel icon, ensuring they meet the required dimensions of at least 2048 pixels wide and 1158 pixels tall, and the significance of having these assets prepared and ready to go.', 'Organizing videos into playlists is crucial for better video management and user experience. The speaker emphasizes the importance of setting up playlists to organize videos, especially for future video uploads, and recommends creating multiple playlists for better video management.', 'The process of uploading a video, including options to make it public, private, or unlisted, selecting the video file, monitoring the upload status, and filling in basic information such as video title, description, and tags to ensure relevance and visibility.', 'The chapter explains the process of live streaming on YouTube and provides tips to increase YouTube subscribers. The transcript covers the steps to live stream on YouTube and offers tips to increase subscribers, including an example of a 165% increase over a year through consistent video posting.']}, {'end': 32587.73, 'segs': [{'end': 29583.29, 'src': 'embed', 'start': 29559.281, 'weight': 7, 'content': [{'end': 29567.604, 'text': 'So for example, if I go back to our YouTube channel, you know what helped us gain subscribers was our consistency in publishing videos.', 'start': 29559.281, 'duration': 8.323}, {'end': 29573.066, 'text': 'You could see we were consistent in publishing a couple of videos a week, every couple of weeks.', 'start': 29567.644, 'duration': 5.422}, {'end': 29576.928, 'text': 'And so this helps users stay engaged.', 'start': 29573.486, 'duration': 3.442}, {'end': 29578.808, 'text': 'They know when the video is coming out.', 'start': 29577.148, 'duration': 1.66}, {'end': 29583.29, 'text': 'They know that Simply Learn is good for two, three, four videos a month.', 'start': 29578.848, 'duration': 4.442}], 'summary': 'Consistently publishing a couple of videos a week helped gain subscribers and keep users engaged.', 'duration': 24.009, 'max_score': 29559.281, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE29559281.jpg'}, {'end': 29713.751, 'src': 'embed', 'start': 29685.999, 'weight': 5, 'content': [{'end': 29690.66, 'text': 'So optimizing your videos will help your content rank higher on YouTube.', 'start': 29685.999, 'duration': 4.661}, {'end': 29692.34, 'text': 'So this is a must.', 'start': 29690.86, 'duration': 1.48}, {'end': 29693.12, 'text': "It's not a given.", 'start': 29692.46, 'duration': 0.66}, {'end': 29693.82, 'text': "It's a must.", 'start': 29693.16, 'duration': 0.66}, {'end': 29697.761, 'text': 'You must optimize your videos if you want people to see them.', 'start': 29693.9, 'duration': 3.861}, {'end': 29704.563, 'text': "Of course, if you don't optimize, people aren't going to see them and people aren't going to engage and then not subscribed.", 'start': 29697.781, 'duration': 6.782}, {'end': 29706.865, 'text': "So it's just kind of a snowball effect.", 'start': 29704.663, 'duration': 2.202}, {'end': 29708.666, 'text': 'So this is an important tip.', 'start': 29706.945, 'duration': 1.721}, {'end': 29713.751, 'text': "So I mentioned it at the beginning when we were going over all the items we're going to discuss.", 'start': 29708.786, 'duration': 4.965}], 'summary': 'Optimizing videos is a must for higher youtube ranking and engagement.', 'duration': 27.752, 'max_score': 29685.999, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE29685999.jpg'}, {'end': 29781.276, 'src': 'embed', 'start': 29753.587, 'weight': 15, 'content': [{'end': 29758.329, 'text': "Okay, Rob, what do you mean by title, description and video tag? So let's take a look at that.", 'start': 29753.587, 'duration': 4.742}, {'end': 29764.111, 'text': "So when you actually create your YouTube video, you're going to have an opportunity to put in a title.", 'start': 29758.409, 'duration': 5.702}, {'end': 29768.833, 'text': "You're going to have an opportunity to put in a description and you're going to have an opportunity to add tags.", 'start': 29764.211, 'duration': 4.622}, {'end': 29772.134, 'text': 'so those are the three key areas.', 'start': 29769.073, 'duration': 3.061}, {'end': 29774.274, 'text': 'okay, so once you put in that,', 'start': 29772.134, 'duration': 2.14}, {'end': 29781.276, 'text': 'what it looks like on the front end is this so if i go back to youtube and here you can see another video that we did about a month ago,', 'start': 29774.274, 'duration': 7.002}], 'summary': 'Youtube videos have title, description, and tags as key areas for optimization.', 'duration': 27.689, 'max_score': 29753.587, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE29753587.jpg'}, {'end': 29938.846, 'src': 'embed', 'start': 29878.548, 'weight': 0, 'content': [{'end': 29886.17, 'text': 'an audience can choose the section of the video that they want to look for and then links prefer to include relevant links of your other videos.', 'start': 29878.548, 'duration': 7.622}, {'end': 29890.772, 'text': 'so those are just some additional tips to help keep your content engaging.', 'start': 29886.17, 'duration': 4.602}, {'end': 29894.733, 'text': 'so remember when your content is engaging, then people are going to like it.', 'start': 29890.772, 'duration': 3.961}, {'end': 29896.674, 'text': 'people are going to share it and watch it later.', 'start': 29894.733, 'duration': 1.941}, {'end': 29898.955, 'text': 'so upload a captivating thumbnail.', 'start': 29896.674, 'duration': 2.281}, {'end': 29900.835, 'text': 'Okay, so you want to include a thumbnail.', 'start': 29899.295, 'duration': 1.54}, {'end': 29902.436, 'text': "that's going to grab people's attention.", 'start': 29900.835, 'duration': 1.601}, {'end': 29905.117, 'text': 'You want to upload a transcript of the video.', 'start': 29902.616, 'duration': 2.501}, {'end': 29908.838, 'text': "So that goes back to when you're creating your content.", 'start': 29905.317, 'duration': 3.521}, {'end': 29915.979, 'text': 'when you write your original content, you want to keep a transcript of the content of the video so that you can upload that as well.', 'start': 29908.838, 'duration': 7.141}, {'end': 29919.881, 'text': 'And then add a start screen and end screen to your YouTube videos.', 'start': 29916.14, 'duration': 3.741}, {'end': 29926.442, 'text': "so that way you know if somebody plays the video, they're going to see it what it looks like up front and then, when you finish it,", 'start': 29919.881, 'duration': 6.561}, {'end': 29932.524, 'text': "they're going to see an end screen at the end, and so you just don't want to keep it dark and black and non-descriptive.", 'start': 29926.442, 'duration': 6.082}, {'end': 29938.846, 'text': 'so, according to backlinko, using an exact keyword in your video title can help you with rankings.', 'start': 29932.524, 'duration': 6.322}], 'summary': 'Tips for engaging youtube content: include relevant links, captivating thumbnail, transcript, start and end screens, and use exact keyword in video title for better rankings.', 'duration': 60.298, 'max_score': 29878.548, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE29878548.jpg'}, {'end': 30830.08, 'src': 'embed', 'start': 30804.747, 'weight': 2, 'content': [{'end': 30810.229, 'text': 'You want to be able to have a really professional video and high def.', 'start': 30804.747, 'duration': 5.482}, {'end': 30816.252, 'text': 'when you have a good professional video and high def with good audio horizontal shots, you know.', 'start': 30810.229, 'duration': 6.023}, {'end': 30819.193, 'text': 'nice green background image, nice, well lit.', 'start': 30816.252, 'duration': 2.941}, {'end': 30821.054, 'text': "It's going to come across as professional.", 'start': 30819.333, 'duration': 1.721}, {'end': 30825.016, 'text': 'And if you have a professional video, then people are going to take you seriously.', 'start': 30821.194, 'duration': 3.822}, {'end': 30826.837, 'text': "They're going to see you as a professional.", 'start': 30825.036, 'duration': 1.801}, {'end': 30830.08, 'text': 'and then share or subscribe and like,', 'start': 30827.037, 'duration': 3.043}], 'summary': 'Professional video with high def, good audio, and lighting leads to being seen as professional and increases engagement.', 'duration': 25.333, 'max_score': 30804.747, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE30804747.jpg'}, {'end': 31279.565, 'src': 'embed', 'start': 31253.774, 'weight': 13, 'content': [{'end': 31258.575, 'text': 'So according to Backlinko, video comments have a very strong correlation with ranking.', 'start': 31253.774, 'duration': 4.801}, {'end': 31265.056, 'text': 'So, as you create a video, feel free to talk to your audience and ask them hey, if you have any comments,', 'start': 31258.655, 'duration': 6.401}, {'end': 31267.957, 'text': 'feel free to put them in the comment section right below this video.', 'start': 31265.056, 'duration': 2.901}, {'end': 31273.681, 'text': "I see that a lot now with a lot of videos, and I'm gonna ask my audience right now to do the same thing.", 'start': 31268.197, 'duration': 5.484}, {'end': 31279.565, 'text': "if there's anything you see about rewarding the audience or engaging with the audience, feel free to comment.", 'start': 31273.681, 'duration': 5.884}], 'summary': 'Video comments strongly correlate with ranking. encourage audience engagement for better results.', 'duration': 25.791, 'max_score': 31253.774, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE31253774.jpg'}, {'end': 31865.413, 'src': 'embed', 'start': 31840.747, 'weight': 3, 'content': [{'end': 31846.228, 'text': "And let's just say you're an advertiser and you're not sure where you want to advertise your products.", 'start': 31840.747, 'duration': 5.481}, {'end': 31850.188, 'text': 'You have a product that you want the entire world to see.', 'start': 31846.588, 'duration': 3.6}, {'end': 31858.15, 'text': "Well, if you want to advertise your products and let's just say you have some really good video of your product that you want to get out there.", 'start': 31850.529, 'duration': 7.621}, {'end': 31865.413, 'text': "really there's no other place to look to than one place in particular is YouTube.", 'start': 31858.53, 'duration': 6.883}], 'summary': 'Youtube is the ideal platform for global product advertising with impactful videos.', 'duration': 24.666, 'max_score': 31840.747, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE31840747.jpg'}, {'end': 31917.822, 'src': 'embed', 'start': 31889.432, 'weight': 1, 'content': [{'end': 31896.46, 'text': "so buckle up and let's get started with why is advertising on YouTube a good idea?", 'start': 31889.432, 'duration': 7.028}, {'end': 31899.015, 'text': 'so why is it a good idea?', 'start': 31896.46, 'duration': 2.555}, {'end': 31909.218, 'text': "well, if you haven't been on youtube of late, you should check it out youtube.com and just take a look at the vastness of videos that are on youtube.", 'start': 31899.015, 'duration': 10.203}, {'end': 31917.822, 'text': "now. youtube is a video platform, but if it was a search engine, it'd be the second largest search engine in the world, only behind its parent company,", 'start': 31909.218, 'duration': 8.604}], 'summary': 'Advertising on youtube is a good idea due to its vast video content and ranking as the second largest search engine.', 'duration': 28.39, 'max_score': 31889.432, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE31889432.jpg'}], 'start': 29493.003, 'title': 'Youtube content strategies', 'summary': 'Provides tips on engaging youtube content creation, optimizing for more subscribers, and video quality. it emphasizes consistency in publishing, frequency optimization, keyword usage, and video promotion. the benefits of youtube advertising and different ad types are also discussed, highlighting their impact on brand awareness and engagement.', 'chapters': [{'end': 29619.783, 'start': 29493.003, 'title': 'Engaging youtube content tips', 'summary': 'Emphasizes engaging the audience through interactive panels, consistent video publishing to increase subscribers, and the benefit of notification emails for user engagement.', 'duration': 126.78, 'highlights': ['YouTube cards are interactive panels that encourage viewer interaction, allowing up to five cards with images, text, or clickable links.', 'Consistently publishing videos helps increase YouTube subscribers, with examples showing the positive impact of regular video uploads on user engagement.', 'Notification emails for new video uploads can increase user engagement, as users can watch the video directly from the email without visiting the channel.']}, {'end': 30244.861, 'start': 29619.943, 'title': 'Optimizing youtube for more subscribers', 'summary': 'Emphasizes the importance of consistency in video publishing, frequency optimization, and the use of keywords to gain more subscribers. it highlights the correlation between frequency of video publishing and subscriber gain, the necessity of optimizing videos to rank higher on youtube, and the importance of optimizing youtube channel to attract more subscribers.', 'duration': 624.918, 'highlights': ['Frequent video publishing leads to more subscriptions, with YouTube channels publishing more than once a week performing much better, according to Social Media Examiner.', 'Optimizing videos is crucial for higher ranking on YouTube and gaining subscribers, with backlinko mentioning the use of exact keywords in video titles for improved rankings and more subscribers.', 'Optimizing YouTube channel by creating a good channel trailer, adding channel keywords and description, interesting channel art, and appropriate call to action in the channel description can attract more subscribers.', 'Consistency in video publishing and ramping up frequency, starting with once a month and increasing to once a week, is emphasized as a strategy to gain more subscribers and engage audiences.', 'Using tags, timestamps, and links, along with a captivating thumbnail, transcript, start screen, and end screen for videos, can help keep content engaging and attract more viewers and subscribers.']}, {'end': 30869.294, 'start': 30244.861, 'title': 'Optimizing youtube channel and video quality', 'summary': 'Provides tips for optimizing a youtube channel, including creating high-quality videos and optimizing channel keywords, with a recommendation to produce videos in 1080p size and optimize the playlist titles and descriptions for search rankings, supported by the fact that youtube preferably ranks hd videos.', 'duration': 624.433, 'highlights': ['Optimize the playlist titles and descriptions for search rankings Optimizing playlist titles and descriptions for search rankings is crucial, as it helps in improving visibility and discoverability of the videos, leading to higher engagement and viewership.', 'Produce high quality videos in 1080p size Creating high-quality videos in 1080p size is recommended, as YouTube preferably ranks HD videos, leading to improved video quality, better user experience, and potentially higher search rankings.', 'Add accurate, relevant channel keywords Including accurate and relevant channel keywords is important for improving YouTube search rankings, as it correlates with higher search rankings, leading to increased visibility and reach for the channel and its content.']}, {'end': 31840.027, 'start': 30869.414, 'title': 'Youtube video strategies', 'summary': 'Covers the importance of adding a subscriber watermark to videos, engaging with the audience, and promoting videos on different platforms to increase subscriber base. key points include adding a watermark to remind viewers to subscribe, engaging with audience through comments and rewards, and leveraging various platforms for video promotion.', 'duration': 970.613, 'highlights': ['Adding a subscriber watermark is a valuable feature in YouTube as it allows creators to remind viewers to subscribe, leading to increased subscriber base.', 'Engaging with the audience through comments, rewards, and incorporating feedback positively can lead to higher chances of viewers becoming customers.', 'Promoting videos on different platforms such as social media, forums, blogs, influencer marketing, and email marketing can significantly increase traffic and subscriber base.']}, {'end': 32587.73, 'start': 31840.747, 'title': 'Youtube advertising benefits & types', 'summary': 'Discusses the benefits of advertising on youtube, including its large user base, high mobile usage, and effectiveness of video ads in engaging viewers. it also highlights the different types of ads available on youtube, such as trueview for reach and bumper ads, and their impact on brand awareness and ad recall.', 'duration': 746.983, 'highlights': ['YouTube has 1.9 billion logged in visitors on a monthly basis and 70% of users access it via mobile, with mobile ads receiving viewer attention 83% of the time. YouTube boasts a massive user base of 1.9 billion monthly logged in visitors, with 70% of users accessing it via mobile devices. Mobile ads on YouTube receive viewer attention 83% of the time, indicating high engagement.', 'Video ads have proven to be more effective and engaging, creating greater impact, leading to expanded digital reach and increased audience engagement, as compared to traditional text or display ads. Video ads are highly effective in engaging viewers and creating a greater impact, leading to expanded digital reach and increased audience engagement, making them superior to traditional text or display ads.', 'YouTube provides advanced targeting to find a relevant audience for ads, allowing customization of ads to fulfill specific marketing goals, including enabling cost-effective campaigns and measuring ad success with advanced analytics. YouTube offers advanced targeting for finding a relevant audience and allows customization of ads to fulfill specific marketing goals, including running cost-effective campaigns and measuring ad success using advanced analytics.', 'The types of ads available on YouTube include TrueView for reach, which enables skippable ads to reach a broad audience at an efficient price, and bumper ads, which are non-skippable ads lasting six seconds, driving reach and impact. YouTube offers different types of ads, including TrueView for reach, which enables skippable ads to reach a broad audience at an efficient price, and bumper ads, non-skippable six-second ads designed to drive reach and impact.']}], 'duration': 3094.727, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE29493003.jpg', 'highlights': ['YouTube cards encourage viewer interaction with up to five cards with images, text, or clickable links.', 'Consistently publishing videos increases YouTube subscribers and user engagement.', 'Notification emails for new video uploads can increase user engagement.', 'Frequent video publishing leads to more subscriptions, with channels publishing more than once a week performing better.', 'Optimizing videos is crucial for higher ranking and gaining subscribers.', 'Optimizing YouTube channel by creating a good channel trailer, adding channel keywords and description, interesting channel art, and appropriate call to action can attract more subscribers.', 'Consistency in video publishing and ramping up frequency is emphasized as a strategy to gain more subscribers and engage audiences.', 'Optimizing playlist titles and descriptions for search rankings is crucial for improving visibility and discoverability of the videos.', 'Creating high-quality videos in 1080p size is recommended for improved video quality and higher search rankings.', 'Including accurate and relevant channel keywords is important for improving YouTube search rankings.', 'Adding a subscriber watermark reminds viewers to subscribe, leading to increased subscriber base.', 'Engaging with the audience through comments, rewards, and feedback can lead to higher chances of viewers becoming customers.', 'Promoting videos on different platforms can significantly increase traffic and subscriber base.', 'YouTube has 1.9 billion monthly logged in visitors, with 70% accessing it via mobile, and mobile ads receiving viewer attention 83% of the time.', 'Video ads are highly effective in engaging viewers and creating a greater impact, making them superior to traditional text or display ads.', 'YouTube offers advanced targeting for finding a relevant audience and allows customization of ads to fulfill specific marketing goals.', 'The types of ads available on YouTube include TrueView for reach and bumper ads, each serving different purposes.']}, {'end': 34722.527, 'segs': [{'end': 32810.735, 'src': 'embed', 'start': 32781.408, 'weight': 1, 'content': [{'end': 32789.03, 'text': 'Okay, so you could see the ad itself ran a little bit longer than your traditional or your six second non-skippable version.', 'start': 32781.408, 'duration': 7.622}, {'end': 32797.152, 'text': 'And the 15 second allows you to get more of the message out there, still high impactful,', 'start': 32789.73, 'duration': 7.422}, {'end': 32803.574, 'text': "but allows us to get the message out there with a little bit longer of a video, and that's non-skippable.", 'start': 32797.152, 'duration': 6.422}, {'end': 32810.735, 'text': "So it's going to run for its entirety up to 15, 20 seconds before the video actually starts playing.", 'start': 32803.634, 'duration': 7.101}], 'summary': '15-second ad is non-skippable, allowing more message impactfully.', 'duration': 29.327, 'max_score': 32781.408, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE32781408.jpg'}, {'end': 34363.407, 'src': 'embed', 'start': 34322.161, 'weight': 0, 'content': [{'end': 34327.305, 'text': "And when we say low performing ad placements, we mean really what's your goal?", 'start': 34322.161, 'duration': 5.144}, {'end': 34336.111, 'text': 'If your goal is to get sales or leads, if that placement is not converting sales or leads, then you need to remove or exclude that placement.', 'start': 34327.445, 'duration': 8.666}, {'end': 34339.213, 'text': "So it's all done within the Google Ads platform.", 'start': 34336.211, 'duration': 3.002}, {'end': 34344.177, 'text': 'And then, you know, you can also use a custom thumbnail image in your ad as well.', 'start': 34339.434, 'duration': 4.743}, {'end': 34347.258, 'text': "It's always helpful in terms of optimization.", 'start': 34344.617, 'duration': 2.641}, {'end': 34350.78, 'text': 'So a couple of other pointers here to help you optimize.', 'start': 34347.519, 'duration': 3.261}, {'end': 34355.863, 'text': 'You want to drive people to perform a particular action with the appropriate CTA.', 'start': 34351.181, 'duration': 4.682}, {'end': 34363.407, 'text': "So again, depending on the ad type, you know, if it's a true view ad, 20 seconds long, you want to have a call to action.", 'start': 34355.983, 'duration': 7.424}], 'summary': 'Optimize ad placements for higher sales and leads, use custom thumbnail images, and include appropriate ctas for better performance.', 'duration': 41.246, 'max_score': 34322.161, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE34322161.jpg'}, {'end': 34421.618, 'src': 'embed', 'start': 34383.052, 'weight': 2, 'content': [{'end': 34385.713, 'text': "you can pick and choose who you don't want your audience to be.", 'start': 34383.052, 'duration': 2.661}, {'end': 34390.855, 'text': 'As an other setting, you can use closed captioning in your ads to make it more interactive.', 'start': 34386.173, 'duration': 4.682}, {'end': 34397.357, 'text': "So that way people can actually see or read what the ad's all about just to make it a bit more interactive.", 'start': 34391.055, 'duration': 6.302}, {'end': 34401.119, 'text': 'You can always perform A-B testing on your ads.', 'start': 34397.717, 'duration': 3.402}, {'end': 34407.901, 'text': 'So if you have one ad version, you can create another one just to see which one performs better.', 'start': 34401.459, 'duration': 6.442}, {'end': 34409.943, 'text': 'Testing is always a positive.', 'start': 34408.021, 'duration': 1.922}, {'end': 34414.269, 'text': "Okay, so if you're paying too much, maybe think about reducing your bids.", 'start': 34409.963, 'duration': 4.306}, {'end': 34417.833, 'text': 'So if you remember, we set a $10 CPM bid.', 'start': 34414.349, 'duration': 3.484}, {'end': 34419.034, 'text': 'That may be too much.', 'start': 34418.033, 'duration': 1.001}, {'end': 34421.618, 'text': "Maybe we don't need to pay $10.", 'start': 34419.355, 'duration': 2.263}], 'summary': 'Utilize closed captioning for more interactive ads. a-b test to optimize performance. consider reducing bids if paying too much.', 'duration': 38.566, 'max_score': 34383.052, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE34383052.jpg'}, {'end': 34556.293, 'src': 'embed', 'start': 34528.946, 'weight': 5, 'content': [{'end': 34535.431, 'text': 'okay, you can also include visual and auditory components in your ad that can make it more memorable to the viewers.', 'start': 34528.946, 'duration': 6.485}, {'end': 34539.694, 'text': 'okay, meaning music or other cool visuals okay.', 'start': 34535.431, 'duration': 4.263}, {'end': 34540.635, 'text': 'so again,', 'start': 34539.694, 'duration': 0.941}, {'end': 34548.863, 'text': 'you want to be able to play around and test different ads And you want to be able to measure the ad performance based on the metrics we discussed.', 'start': 34540.635, 'duration': 8.228}, {'end': 34556.293, 'text': 'I mean, click-through rate, engagement rate, all of those are indicators whether the ad is of good quality or not with the end user.', 'start': 34548.904, 'duration': 7.389}], 'summary': 'Visual and auditory components in ads can increase viewer memorability. testing and measuring ad performance using metrics like click-through rate and engagement rate is crucial.', 'duration': 27.347, 'max_score': 34528.946, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE34528946.jpg'}], 'start': 32587.73, 'title': 'Youtube advertising strategies', 'summary': "Delves into bumper ads, youtube ad formats' impact, trueview ad types, cost models, metrics, and optimization strategies, with emphasis on non-skippable nature, six-second duration, cost per 1,000 impressions, key attributes, ad cost models, metrics, and successful case studies.", 'chapters': [{'end': 32630.489, 'start': 32587.73, 'title': 'Bumper ads: high-impact and non-skippable', 'summary': 'Discusses the key features of bumper ads, emphasizing their non-skippable nature, six-second duration, and cost per 1,000 impressions bidding model, highlighting the potential to reach a large audience and generate clicks.', 'duration': 42.759, 'highlights': ['Bumper ads are non-skippable and last for six seconds, ensuring high impact and maximum exposure.', 'The bidding for bumper ads is based on a cost per 1,000 impressions model, allowing advertisers to reach a broad audience.', 'Advertisers pay Google for every 1,000 impressions, potentially reaching a significant number of viewers and increasing the likelihood of generating clicks.']}, {'end': 33080.807, 'start': 32630.489, 'title': 'Youtube ad formats & impact', 'summary': 'Outlines the impact of different youtube ad formats, including reservation ads, outstream video ads, and masthead ads, and their key attributes such as length, skippability, and pricing models.', 'duration': 450.318, 'highlights': ['Reservation ads can span up to 20 seconds and are non-skippable, based on a fixed CPM model. Reservation ads can have a lasting impression, running longer than bumper ads, up to 20 seconds, and are non-skippable, providing a fixed CPM pricing model.', 'Outstream video ads are non-skippable, 15 to 20 seconds long, and priced based on viewable cost per 1,000 impressions. Outstream video ads are non-skippable, 15 to 20 seconds long, and their pricing model is based on viewable cost per 1,000 impressions, ensuring visibility and engagement.', "Masthead ads run for 24 hours on YouTube's homepage, with fixed cost per day pricing, and YouTube is experimenting with a cost per 1,000 impression basis. Masthead ads have high visibility as they run for 24 hours on YouTube's homepage, with fixed cost per day pricing, and YouTube is exploring the option of cost per 1,000 impression basis, offering more flexibility for advertisers."]}, {'end': 33473.142, 'start': 33080.947, 'title': 'Youtube ads strategy and trueview ad types', 'summary': 'Explains the strategy of growth, consideration, and interest in youtube ads, with a focus on trueview ads for driving action, and highlights the cost per view model for trueview ads.', 'duration': 392.195, 'highlights': ['The chapter explains the strategy of growth, consideration, and interest in YouTube ads, with a focus on TrueView ads for driving action, and highlights the cost per view model for TrueView ads.', 'TrueView ads are popular for advertising on YouTube and can run before, during, or after videos, with skippable ads and bidding based on cost per view, where a view is counted when someone watches at least 30 seconds of the video ad.', "TrueView for action ads are intended to drive user interaction with clickable buttons that lead to the advertiser's site, and are suitable for marketing goals related to driving action and meaningful user interactions aligned with the business.", 'Cost per view (CPV) bidding is the default method for setting the amount paid for a TrueView video ad, with payment triggered when someone views the ad, and a view is counted when someone watches at least 30 seconds of the video ad.']}, {'end': 34167.857, 'start': 33473.142, 'title': 'Youtube ad cost models and metrics', 'summary': 'Discusses youtube ad cost models such as cost per acquisition (cpa), cost per install, and return on ad spend, as well as key metrics including views, clicks, engagement, and earned views, and provides guidance on creating a youtube ad campaign.', 'duration': 694.715, 'highlights': ['The chapter discusses YouTube ad cost models such as Cost per Acquisition (CPA), Cost per Install, and Return on Ad Spend, emphasizing the focus on driving action and measuring return on investment. YouTube ad cost models include CPA, Cost per Install, and Return on Ad Spend, focusing on driving action and measuring ROI.', 'Key metrics for YouTube ads are explained, including views, clicks, view rate, average cost per view, and watch time, with emphasis on their importance in measuring ad performance. Important metrics for YouTube ads include views, clicks, view rate, average cost per view, and watch time, crucial for measuring ad performance.', 'Guidance on creating a YouTube ad campaign is provided, covering aspects such as setting campaign goals, creating the ad, selecting ad types, and targeting the audience based on demographics and interests. The guidance covers setting campaign goals, creating the ad, selecting ad types, and targeting the audience based on demographics and interests.']}, {'end': 34722.527, 'start': 34167.857, 'title': 'Optimizing youtube ads', 'summary': "Highlights the key steps for optimizing youtube ads, including setting campaign goals, tracking low-performing ad placements, using call-to-action and negative targeting, conducting a-b testing, and leveraging audio and visual components to improve engagement rates, with a case study on superdry's successful youtube advertising campaign, resulting in increased sales.", 'duration': 554.67, 'highlights': ["Superdry's successful YouTube advertising campaign led to increased sales by focusing on jackets for specific ages, genders, and interests, and leveraging various ad types available on YouTube.", 'Setting campaign goals aligned with the type of video to be run is crucial and should be carefully defined and tracked for optimization.', 'Tracking low-performing ad placements and removing or excluding them from the campaign or ad group is essential to improve ad performance.', 'Using call-to-action and negative targeting in ads, along with closed captioning and A-B testing, can significantly improve ad engagement and performance.', 'Including visual and auditory components in ads can make them more memorable and engaging to viewers, improving overall ad quality and click-through rates.']}], 'duration': 2134.797, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE32587730.jpg', 'highlights': ['Bumper ads are non-skippable and last for six seconds, ensuring high impact and maximum exposure.', 'The bidding for bumper ads is based on a cost per 1,000 impressions model, allowing advertisers to reach a broad audience.', 'Outstream video ads are non-skippable, 15 to 20 seconds long, and priced based on viewable cost per 1,000 impressions, ensuring visibility and engagement.', "Masthead ads run for 24 hours on YouTube's homepage, with fixed cost per day pricing, and YouTube is experimenting with a cost per 1,000 impression basis, offering more flexibility for advertisers.", 'TrueView ads are popular for advertising on YouTube and can run before, during, or after videos, with skippable ads and bidding based on cost per view, where a view is counted when someone watches at least 30 seconds of the video ad.', "TrueView for action ads are intended to drive user interaction with clickable buttons that lead to the advertiser's site, and are suitable for marketing goals related to driving action and meaningful user interactions aligned with the business.", 'YouTube ad cost models include CPA, Cost per Install, and Return on Ad Spend, focusing on driving action and measuring ROI.', 'Important metrics for YouTube ads include views, clicks, view rate, average cost per view, and watch time, crucial for measuring ad performance.', "Superdry's successful YouTube advertising campaign led to increased sales by focusing on jackets for specific ages, genders, and interests, and leveraging various ad types available on YouTube.", 'Using call-to-action and negative targeting in ads, along with closed captioning and A-B testing, can significantly improve ad engagement and performance.']}, {'end': 36945.609, 'segs': [{'end': 34994.281, 'src': 'embed', 'start': 34965.338, 'weight': 1, 'content': [{'end': 34968.321, 'text': 'So when you post something, you can create a story out of it.', 'start': 34965.338, 'duration': 2.983}, {'end': 34970.904, 'text': "And there's 400 million of those per day.", 'start': 34968.441, 'duration': 2.463}, {'end': 34974.406, 'text': "And then there's more than 50 billion photos shared to date.", 'start': 34971.144, 'duration': 3.262}, {'end': 34980.871, 'text': 'So since 2010, platform, which is now owned by Facebook, has become really, really popular.', 'start': 34974.547, 'duration': 6.324}, {'end': 34987.356, 'text': 'A good place for you if you have your own company, if you have your own brand, if you have your own product.', 'start': 34980.891, 'duration': 6.465}, {'end': 34994.281, 'text': "it's a good place for you to really showcase that service, that product, that brand, because of the user base,", 'start': 34987.356, 'duration': 6.925}], 'summary': 'Over 400 million stories are posted daily, with 50 billion photos shared to date on this platform, making it an ideal place for showcasing products and brands.', 'duration': 28.943, 'max_score': 34965.338, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE34965338.jpg'}, {'end': 35324.404, 'src': 'embed', 'start': 35242.335, 'weight': 5, 'content': [{'end': 35248.997, 'text': "But if it's relevant use other hashtags that are popular or people are using to find information.", 'start': 35242.335, 'duration': 6.662}, {'end': 35250.038, 'text': 'So mix it up.', 'start': 35249.177, 'duration': 0.861}, {'end': 35252.098, 'text': 'But the key here is relevancy.', 'start': 35250.158, 'duration': 1.94}, {'end': 35260.341, 'text': 'You want to make sure you align your hashtags with your content and making sure the connection between the hashtag and the content is relevancy.', 'start': 35252.218, 'duration': 8.123}, {'end': 35265.665, 'text': 'so using the popular tags on your photos or videos might give you some immediate engagement,', 'start': 35260.501, 'duration': 5.164}, {'end': 35271.469, 'text': 'but it may not help with future goals like long-term engagement, new interested followers and sales.', 'start': 35265.665, 'duration': 5.804}, {'end': 35279.996, 'text': "so here really what i'm trying to say is look, pick and choose your hashtags carefully, because if you use something broad or something non-relevant,", 'start': 35271.469, 'duration': 8.527}, {'end': 35283.899, 'text': 'yeah, you may get that click to your instagram page,', 'start': 35279.996, 'duration': 3.903}, {'end': 35290.384, 'text': "but that doesn't necessarily mean somebody's going to follow you or that doesn't really mean somebody's going to be interested in what you have to offer.", 'start': 35283.899, 'duration': 6.485}, {'end': 35297.227, 'text': "So if you use something really popular and broad, yes, you're going to get short term gratification, but not long term interest.", 'start': 35290.644, 'duration': 6.583}, {'end': 35300.788, 'text': 'Tip number three, post your content at the right time.', 'start': 35297.327, 'duration': 3.461}, {'end': 35308.151, 'text': 'So, according to Sprout Social, which is a social media scheduling platform, among other things,', 'start': 35301.008, 'duration': 7.143}, {'end': 35314.394, 'text': 'so they deal with a lot of people using their platform and posting content via their platform.', 'start': 35308.151, 'duration': 6.243}, {'end': 35318.578, 'text': "they have data and they're telling us, based on the data they've collected,", 'start': 35314.574, 'duration': 4.004}, {'end': 35324.404, 'text': 'that the best time to post is between 2 and 3 p.m. and the best day to post is Thursday.', 'start': 35318.578, 'duration': 5.826}], 'summary': 'Use relevant hashtags for long-term engagement. post content at 2-3 p.m. on thursdays for optimal results.', 'duration': 82.069, 'max_score': 35242.335, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE35242335.jpg'}, {'end': 35413.023, 'src': 'embed', 'start': 35381.19, 'weight': 8, 'content': [{'end': 35384.792, 'text': 'We just know that when you post, post with some rationale in mind.', 'start': 35381.19, 'duration': 3.602}, {'end': 35393.495, 'text': 'ask yourself before you even push that publish button or before you even schedule that post this time of day in this day of the week makes sense.', 'start': 35385.032, 'duration': 8.463}, {'end': 35397.457, 'text': 'so you always want to post at the right time because you could be missing your audience.', 'start': 35393.495, 'duration': 3.962}, {'end': 35399.458, 'text': 'so remember when you do this.', 'start': 35397.457, 'duration': 2.001}, {'end': 35406.28, 'text': "you're going to be working with some platform, and instagram also has some analytics for business accounts.", 'start': 35399.458, 'duration': 6.822}, {'end': 35413.023, 'text': "so instagram will also give you some feedback as to how your post to perform it, and we're going to talk about that here shortly as well.", 'start': 35406.28, 'duration': 6.743}], 'summary': 'Post with rationale, consider timing, use platform analytics for feedback.', 'duration': 31.833, 'max_score': 35381.19, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE35381190.jpg'}, {'end': 35466.155, 'src': 'embed', 'start': 35441.407, 'weight': 2, 'content': [{'end': 35449.01, 'text': "So you could see who your competitor's followers are and you can add them as a follower just by following them.", 'start': 35441.407, 'duration': 7.603}, {'end': 35451.09, 'text': 'So start engaging with them.', 'start': 35449.25, 'duration': 1.84}, {'end': 35456.872, 'text': "If they're liking your competitor's brand, then the chances of them liking your brand could be great.", 'start': 35451.43, 'duration': 5.442}, {'end': 35459.893, 'text': "So check out who your competitor's followers are.", 'start': 35457.072, 'duration': 2.821}, {'end': 35466.155, 'text': 'If they seem like somebody who you would want to be following your brand, then go ahead and interact with them.', 'start': 35460.293, 'duration': 5.862}], 'summary': "Identify competitor's followers and engage with them to increase brand following.", 'duration': 24.748, 'max_score': 35441.407, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE35441407.jpg'}, {'end': 35668.853, 'src': 'embed', 'start': 35638.306, 'weight': 0, 'content': [{'end': 35644.33, 'text': 'so it could be your office, it could be your home, it could be, you know, the playground, it could be the golf course,', 'start': 35638.306, 'duration': 6.024}, {'end': 35646.792, 'text': 'it could be anywhere that you want to show vintage of.', 'start': 35644.33, 'duration': 2.462}, {'end': 35650.195, 'text': 'so you want to post new relevant to your industry.', 'start': 35646.792, 'duration': 3.403}, {'end': 35659.345, 'text': "so if you're in the food industry, hey, why not go in the back into the kitchen and post a story about how a particular bread or cake is made?", 'start': 35650.195, 'duration': 9.15}, {'end': 35660.787, 'text': 'okay, show off your product.', 'start': 35659.345, 'duration': 1.442}, {'end': 35668.853, 'text': "so if you are in that food industry and say you're in the pizza making business, Perfect opportunity to show people, via an Instagram story,", 'start': 35660.787, 'duration': 8.066}], 'summary': 'Utilize various locations to showcase industry-relevant content, such as behind-the-scenes footage in the food industry, to promote products on platforms like instagram.', 'duration': 30.547, 'max_score': 35638.306, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE35638306.jpg'}, {'end': 35720.362, 'src': 'embed', 'start': 35679.139, 'weight': 14, 'content': [{'end': 35683.282, 'text': "You want to show something unique and relevant that's going to grasp people's attention.", 'start': 35679.139, 'duration': 4.143}, {'end': 35684.923, 'text': 'You can promote a company event.', 'start': 35683.402, 'duration': 1.521}, {'end': 35686.884, 'text': "So if you're celebrating, say, 200,000 subscribers.", 'start': 35685.023, 'duration': 1.861}, {'end': 35692.607, 'text': 'create a youtube video or you can create an instagram story.', 'start': 35689.045, 'duration': 3.562}, {'end': 35694.008, 'text': 'it works just as well.', 'start': 35692.607, 'duration': 1.401}, {'end': 35698.53, 'text': "so you can endorse your company's blog post, you can post positive user reviews.", 'start': 35694.008, 'duration': 4.522}, {'end': 35704.473, 'text': 'so these are all features of a story increase interactivity with polls, sliders, etc.', 'start': 35698.53, 'duration': 5.943}, {'end': 35708.255, 'text': 'and then you can also mention other companies that work with or follow you.', 'start': 35704.473, 'duration': 3.782}, {'end': 35712.578, 'text': 'so great use of instagram stories is do a shout out to somebody else.', 'start': 35708.255, 'duration': 4.323}, {'end': 35716.62, 'text': 'so instagram stories is a really big feature with instagram.', 'start': 35712.578, 'duration': 4.042}, {'end': 35717.76, 'text': 'check it out, you know.', 'start': 35716.62, 'duration': 1.14}, {'end': 35720.362, 'text': 'you can just do a search for instagram stories.', 'start': 35717.76, 'duration': 2.602}], 'summary': 'Promote company events, celebrate milestones, and increase interactivity using instagram stories and videos.', 'duration': 41.223, 'max_score': 35679.139, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE35679139.jpg'}, {'end': 35799.553, 'src': 'embed', 'start': 35768.235, 'weight': 16, 'content': [{'end': 35771.599, 'text': "if you're a pizza company, you know, show off that pizza.", 'start': 35768.235, 'duration': 3.364}, {'end': 35778.122, 'text': "if you're a bakery, show off how you make your breads and goods, baked goods, whatever it is you have.", 'start': 35771.599, 'duration': 6.523}, {'end': 35782.204, 'text': "show it off, because if somebody's following you, that's what they're interested in.", 'start': 35778.122, 'duration': 4.082}, {'end': 35785.546, 'text': 'so tip number eight highlight important stories.', 'start': 35782.204, 'duration': 3.342}, {'end': 35787.087, 'text': 'so you want to highlight.', 'start': 35785.546, 'duration': 1.541}, {'end': 35791.509, 'text': 'highlights serve as the easiest way to create a first impression for a potential follower.', 'start': 35787.087, 'duration': 4.422}, {'end': 35799.553, 'text': "so with highlights can be used to tease what your content's about, create a trailer for what your brand offers, promote and promote your product.", 'start': 35791.509, 'duration': 8.044}], 'summary': 'Highlight important stories to create a first impression for potential followers and promote your product.', 'duration': 31.318, 'max_score': 35768.235, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE35768235.jpg'}, {'end': 35884.661, 'src': 'embed', 'start': 35861.139, 'weight': 22, 'content': [{'end': 35868.205, 'text': 'If you feel you have a really good post, you know, really good image that you think is going to gain a lot of followers and engagers.', 'start': 35861.139, 'duration': 7.066}, {'end': 35871.949, 'text': "then you don't necessarily need to put a caption in there.", 'start': 35868.365, 'duration': 3.584}, {'end': 35876.093, 'text': 'But if it is popular, then go ahead and say, hey, this is a popular post.', 'start': 35872.049, 'duration': 4.044}, {'end': 35879.616, 'text': 'You know, think about following me or put something in the comments section.', 'start': 35876.273, 'duration': 3.343}, {'end': 35881.558, 'text': 'You want to do it kind of succinctly.', 'start': 35879.656, 'duration': 1.902}, {'end': 35884.661, 'text': "You don't want to be begging, but just work it in to some degree.", 'start': 35881.598, 'duration': 3.063}], 'summary': "To increase engagement, consider not using captions for strong posts, but if it's popular, acknowledge it and encourage engagement.", 'duration': 23.522, 'max_score': 35861.139, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE35861139.jpg'}, {'end': 35950.364, 'src': 'embed', 'start': 35919.749, 'weight': 21, 'content': [{'end': 35923.933, 'text': "So really what we're trying to say here is your competitors follow influencers.", 'start': 35919.749, 'duration': 4.184}, {'end': 35929.615, 'text': 'What are the latest trends? And you can get an idea of the latest trends by looking at hashtags.', 'start': 35924.193, 'duration': 5.422}, {'end': 35931.936, 'text': 'So what hashtags are trending?', 'start': 35929.775, 'duration': 2.161}, {'end': 35934.197, 'text': 'Which ones are people using the most?', 'start': 35932.016, 'duration': 2.181}, {'end': 35938.839, 'text': "So really, what you want to do is whatever's trending in your industry, you know.", 'start': 35934.377, 'duration': 4.462}, {'end': 35940.36, 'text': 'ride that wave, so to speak.', 'start': 35938.839, 'duration': 1.521}, {'end': 35945.542, 'text': "Now it doesn't have to take on your entire profile, but there's nothing wrong with one or two posts.", 'start': 35940.64, 'duration': 4.902}, {'end': 35950.364, 'text': "If something's really taking on popularity, then go ahead and post about it as well.", 'start': 35945.622, 'duration': 4.742}], 'summary': 'Utilize trending hashtags and influencers to stay competitive.', 'duration': 30.615, 'max_score': 35919.749, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE35919749.jpg'}, {'end': 36054.264, 'src': 'embed', 'start': 36027.491, 'weight': 12, 'content': [{'end': 36033.334, 'text': 'and you can run a contest and you know, you can have people even create their own pizza and post an image of it.', 'start': 36027.491, 'duration': 5.843}, {'end': 36041.518, 'text': 'you can have people create stories on the best ways in which they create pizza or their experience in another pizza parlor.', 'start': 36033.334, 'duration': 8.184}, {'end': 36047.441, 'text': "there's lots of things you can do to create a contest and you don't always have to give something away.", 'start': 36041.518, 'duration': 5.923}, {'end': 36054.264, 'text': "you can just do something for fun, especially if you have a lot of followers, if you have a lot of followers and somebody's going to take part in it.", 'start': 36047.441, 'duration': 6.823}], 'summary': 'Run a contest to engage followers and increase interaction with user-generated content.', 'duration': 26.773, 'max_score': 36027.491, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE36027491.jpg'}, {'end': 36259.5, 'src': 'embed', 'start': 36230.085, 'weight': 3, 'content': [{'end': 36234.388, 'text': 'you know how my post to perform well, you could do this for Instagram.', 'start': 36230.085, 'duration': 4.303}, {'end': 36241.152, 'text': 'you could do it for Facebook, so you can really get an idea of how your accounts performing.', 'start': 36234.388, 'duration': 6.764}, {'end': 36244.534, 'text': 'so social blades a great platform for measuring.', 'start': 36241.152, 'duration': 3.382}, {'end': 36248.796, 'text': 'and again, you do also have Instagram business insights.', 'start': 36244.534, 'duration': 4.262}, {'end': 36254.858, 'text': "So, with Instagram business insights, basically what you're going to do is you're going to go to your app right?", 'start': 36249.036, 'duration': 5.822}, {'end': 36259.5, 'text': 'And then, from the app, you could basically look at your insights from there.', 'start': 36254.999, 'duration': 4.501}], 'summary': 'Use social blade for measuring instagram and facebook performance, and utilize instagram business insights for app-based insights.', 'duration': 29.415, 'max_score': 36230.085, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE36230085.jpg'}, {'end': 36325.291, 'src': 'embed', 'start': 36296.859, 'weight': 10, 'content': [{'end': 36299.38, 'text': 'so if you see something working, obviously replicate it.', 'start': 36296.859, 'duration': 2.521}, {'end': 36304.702, 'text': "know you don't want to replicate it immediately, but make note of it and use it for future content.", 'start': 36299.56, 'duration': 5.142}, {'end': 36307.582, 'text': 'so tip 14 use instagram ads.', 'start': 36304.702, 'duration': 2.88}, {'end': 36313.444, 'text': 'so instagram ads give you complete control over advertisements, so how they appear and who sees them.', 'start': 36307.582, 'duration': 5.862}, {'end': 36319.166, 'text': 'so with instagram ads you can run photos, you can run videos, carousels, slideshows, stories.', 'start': 36313.444, 'duration': 5.722}, {'end': 36323.89, 'text': 'so we mentioned this on other webinars for facebook advertising.', 'start': 36319.426, 'duration': 4.464}, {'end': 36325.291, 'text': "it's worth repeating.", 'start': 36323.89, 'duration': 1.401}], 'summary': 'Replicate successful content, use instagram ads for complete control over various ad formats and target audience.', 'duration': 28.432, 'max_score': 36296.859, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE36296859.jpg'}, {'end': 36795.184, 'src': 'embed', 'start': 36765.353, 'weight': 4, 'content': [{'end': 36766.633, 'text': "Okay, and they're having fun with it.", 'start': 36765.353, 'duration': 1.28}, {'end': 36768.214, 'text': "Okay, so that's their style.", 'start': 36766.653, 'duration': 1.561}, {'end': 36775.456, 'text': "You know, they're posting really good shots of all this different types of pizza, different styles, different toppings, just to give you an idea.", 'start': 36768.394, 'duration': 7.062}, {'end': 36778.117, 'text': 'of how popular pizza is and what you can do with it.', 'start': 36775.916, 'duration': 2.201}, {'end': 36786.52, 'text': 'okay, so again, this is a good basic example, um, of what you can do with something as simple as pizza.', 'start': 36778.117, 'duration': 8.403}, {'end': 36788.741, 'text': "so don't be afraid to experiment.", 'start': 36786.52, 'duration': 2.221}, {'end': 36791.042, 'text': 'you know, try something different with your profile.', 'start': 36788.741, 'duration': 2.301}, {'end': 36792.503, 'text': 'you know, do something different.', 'start': 36791.042, 'duration': 1.461}, {'end': 36795.184, 'text': "you don't always have to follow what everybody else is doing.", 'start': 36792.503, 'duration': 2.681}], 'summary': 'Social media post features diverse pizza styles, encouraging experimentation and individuality.', 'duration': 29.831, 'max_score': 36765.353, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE36765353.jpg'}], 'start': 34722.587, 'title': 'Social media marketing strategies', 'summary': 'Discusses successful youtube ad campaign with 4.8 million views, 4:1 roi, and 138% brand lift, instagram growth strategies focusing on e-commerce integration and follower increase, optimizing social media engagement, and instagram growth tips and advertising strategies.', 'chapters': [{'end': 34874.137, 'start': 34722.587, 'title': 'Successful youtube ad campaign', 'summary': 'Discusses a successful youtube ad campaign for super dry, which resulted in 4.8 million views, a 4:1 return on investment, and a 138% increase in brand lift, targeting a younger audience with gender-inclusive messaging and utilizing various ad formats on youtube.', 'duration': 151.55, 'highlights': ['The videos achieved 4.8 million views, resulting in a 138% increase in brand lift for the jackets. The ad campaign garnered significant attention with 4.8 million views and effectively increased brand lift by 138% for the jackets, showcasing its success in reaching the audience.', 'The campaign saw a four to one ratio on return on investment. The campaign achieved a substantial return on investment, with a four to one ratio, indicating its effectiveness and profitability.', 'The ad targeted a younger audience with gender-inclusive messaging and utilized various ad formats on YouTube. The ad campaign strategically targeted a younger audience with gender-inclusive messaging and effectively utilized different ad formats on YouTube, showcasing its adaptability and inclusivity.', "The campaign utilized TrueView in-stream ads and the shoppable ad format, taking advantage of YouTube's offerings. By leveraging TrueView in-stream ads and the shoppable ad format, the campaign maximized its reach and potential on YouTube, demonstrating a comprehensive approach to ad placement and product promotion.", 'The video ad showcased choreographed, good audio, and professional production, contributing to its success. The quality production of the video ad, including choreography, good audio, and professional execution, significantly contributed to its success and appeal, highlighting the importance of high-quality content in ad campaigns.']}, {'end': 35343.041, 'start': 34874.637, 'title': 'Instagram growth strategies', 'summary': "Discusses the power of instagram with 500 million daily active users, 300% year-over-year user base growth, and 400 million stories posted daily, emphasizing the platform's e-commerce integration and tips for increasing followers through optimizing bio, strategic hashtag usage, and timing of content posting.", 'duration': 468.404, 'highlights': ["Instagram has 500 million daily active users and a user base growth of more than 300% year over year. Highlighting the impressive scale and rapid growth of Instagram's user base, showcasing its potential reach for businesses and advertisers.", '400 million stories are posted daily on Instagram. Emphasizing the high level of engagement and content consumption on the platform, indicating the potential for businesses to reach a large audience through storytelling.', "Instagram generates close to $7 billion revenue through mobile, with more than 25 million businesses already on the platform. Illustrating Instagram's significant e-commerce potential and the opportunity for businesses to generate revenue, highlighting the platform's attractiveness for brands and advertisers.", 'Optimizing bio and including a clear and concise bio with a link to the website is crucial for attracting followers on Instagram. Highlighting the importance of a compelling bio and its direct impact on attracting followers, stressing the significance of a strong first impression for user engagement.', 'Strategic and relevant hashtag usage can help users discover content and attract new followers, emphasizing the importance of aligning hashtags with the content for long-term engagement and interest. Stressing the role of hashtags in content discoverability and user engagement, emphasizing the need for relevancy and strategic use of hashtags to drive long-term interest and engagement.', 'The best time to post content on Instagram is between 2 and 3 p.m., with Thursday being the best day to post, based on data from Sprout Social. Providing guidance on optimal timing for content posting, supported by data from a reputable source, aiming to maximize visibility and engagement for Instagram content.']}, {'end': 35576.699, 'start': 35343.101, 'title': 'Optimizing social media engagement', 'summary': "Highlights the importance of determining the best time to post on social media, engaging with competitors' followers, and leveraging sponsored posts to increase brand exposure and credibility.", 'duration': 233.598, 'highlights': ["Determining the best time to post on social media is crucial for maximizing engagement and reach, and leveraging social media platform analytics can provide valuable insights for optimal posting times. It's essential to analyze data to determine the most effective times and days for posting content in order to maximize audience engagement and reach.", "Engaging with competitors' followers by interacting with their posts and profiles presents an opportunity to gain followers and expand brand reach. Interacting with competitors' followers through likes, comments, and follows can attract them to engage with and potentially follow your brand, effectively expanding your audience reach.", 'Utilizing sponsored posts and product reviews from influencers with a large following and reachable via email can significantly increase brand exposure and credibility. Collaborating with influencers for sponsored posts can expose the brand to a larger audience, enhancing brand credibility and visibility within the industry.']}, {'end': 36185.391, 'start': 35576.699, 'title': 'Instagram growth strategies', 'summary': 'Highlights 12 effective tips for instagram growth, including using geotags for discoverability, leveraging instagram stories, highlighting important stories, asking for followers, taking on the latest trends, running contests, and maintaining consistency in posts.', 'duration': 608.692, 'highlights': ['Leverage Instagram stories to attract followers and grow user base Instagram stories can be used to showcase relevant content and engage followers with features like polls, sliders, and shoutouts to other companies, promoting interactivity and user engagement.', 'Use geotags for easier discoverability Tagging images, videos, or stories with location, city, or venue increases discoverability and engagement, particularly beneficial for local businesses.', 'Highlight important stories to create first impressions for potential followers Utilizing highlights provides a teaser for content, creates a brand trailer, and promotes products, serving as a first impression for potential followers and giving stories a second wind.', 'Take on the latest trends to attract more followers Aligning content with trending topics and hashtags can improve engagement and discoverability, attracting new followers and showcasing industry relevance.', 'Run contests and giveaways to increase reach and exposure Running contests encourages user engagement and word-of-mouth promotion, potentially leading to new audience members and increased follower count.', 'Maintain consistency in posts to convert visitors into followers Consistency in theme, production, and personality filters of Instagram content can have a significant impact on converting visitors into followers, emphasizing the importance of staying focused within the industry.', 'Ask for followers to expand user base Encouraging users to become followers through captions, comments, or content can help expand the user base and increase engagement, similar to asking viewers to subscribe on YouTube.']}, {'end': 36460.004, 'start': 36185.391, 'title': 'Instagram growth tips', 'summary': 'Discusses instagram growth tips including analyzing channel growth with tools like social blade and instagram business insights, using instagram ads for complete control over advertisements, and creating visually attractive and eye-catching ads with natural images and minimal text.', 'duration': 274.613, 'highlights': ['Analyzing channel growth with tools like Social Blade and Instagram Business Insights The chapter emphasizes the importance of using tools like Social Blade and Instagram Business Insights to analyze channel growth, including the number of followers lost over time and engagement metrics.', 'Using Instagram ads for complete control over advertisements The chapter highlights the use of Instagram ads for complete control over advertisements, including the ability to run photos, videos, carousels, slideshows, and stories with scalable pricing and robust reporting.', 'Creating visually attractive and eye-catching ads with natural images and minimal text The chapter emphasizes the importance of creating visually attractive and eye-catching ads with natural images, minimal text, and captions that resonate with the audience to maximize impact.']}, {'end': 36945.609, 'start': 36460.004, 'title': 'Instagram advertising tips', 'summary': "Highlights the benefits of instagram advertising, including showcasing products and leveraging tools like scheduling and analytics, while also emphasizing the importance of unique content, user engagement, and high-quality visuals to enhance followers' experience and engagement.", 'duration': 485.605, 'highlights': ['Instagram advertising can help showcase products or brands in a unique and memorable way, reaching a wide audience. Advertising on Instagram is an effective way to get products, brands, or vision in front of a large audience.', 'Leveraging scheduling tools like Later, Hootsuite, and Buffer is crucial for managing and measuring engagement on Instagram. Scheduling tools such as Later, Hootsuite, and Buffer enable automated posting and provide detailed analytics for post performance and audience demographics.', 'Utilizing user-generated content and unique hashtags can enhance brand authenticity and improve follower relationships on Instagram. User-generated content and unique hashtags can help in building authentic brand relationships and increasing follower engagement on the platform.', 'Emphasizing the importance of posting high-quality images and videos to maintain authenticity and engagement. Posting high-quality, authentic, and original images and videos is essential to maintain user engagement and authenticity on the platform.']}], 'duration': 2223.022, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE34722587.jpg', 'highlights': ['The ad campaign garnered significant attention with 4.8 million views and effectively increased brand lift by 138% for the jackets, showcasing its success in reaching the audience.', 'The campaign achieved a substantial return on investment, with a four to one ratio, indicating its effectiveness and profitability.', 'The ad campaign strategically targeted a younger audience with gender-inclusive messaging and effectively utilized different ad formats on YouTube, showcasing its adaptability and inclusivity.', 'By leveraging TrueView in-stream ads and the shoppable ad format, the campaign maximized its reach and potential on YouTube, demonstrating a comprehensive approach to ad placement and product promotion.', 'The quality production of the video ad, including choreography, good audio, and professional execution, significantly contributed to its success and appeal, highlighting the importance of high-quality content in ad campaigns.', 'Instagram has 500 million daily active users and a user base growth of more than 300% year over year, showcasing its potential reach for businesses and advertisers.', '400 million stories are posted daily on Instagram, indicating the potential for businesses to reach a large audience through storytelling.', "Instagram generates close to $7 billion revenue through mobile, with more than 25 million businesses already on the platform, illustrating Instagram's significant e-commerce potential and the opportunity for businesses to generate revenue.", 'Determining the best time to post on social media is crucial for maximizing engagement and reach, and leveraging social media platform analytics can provide valuable insights for optimal posting times.', "Interacting with competitors' followers through likes, comments, and follows can attract them to engage with and potentially follow your brand, effectively expanding your audience reach.", 'Collaborating with influencers for sponsored posts can expose the brand to a larger audience, enhancing brand credibility and visibility within the industry.', 'Instagram stories can be used to showcase relevant content and engage followers with features like polls, sliders, and shoutouts to other companies, promoting interactivity and user engagement.', 'Tagging images, videos, or stories with location, city, or venue increases discoverability and engagement, particularly beneficial for local businesses.', 'Utilizing highlights provides a teaser for content, creates a brand trailer, and promotes products, serving as a first impression for potential followers and giving stories a second wind.', 'Aligning content with trending topics and hashtags can improve engagement and discoverability, attracting new followers and showcasing industry relevance.', 'Running contests encourages user engagement and word-of-mouth promotion, potentially leading to new audience members and increased follower count.', 'Consistency in theme, production, and personality filters of Instagram content can have a significant impact on converting visitors into followers, emphasizing the importance of staying focused within the industry.', 'Encouraging users to become followers through captions, comments, or content can help expand the user base and increase engagement, similar to asking viewers to subscribe on YouTube.', 'The chapter emphasizes the importance of using tools like Social Blade and Instagram Business Insights to analyze channel growth, including the number of followers lost over time and engagement metrics.', 'The chapter highlights the use of Instagram ads for complete control over advertisements, including the ability to run photos, videos, carousels, slideshows, and stories with scalable pricing and robust reporting.', 'The chapter emphasizes the importance of creating visually attractive and eye-catching ads with natural images, minimal text, and captions that resonate with the audience to maximize impact.', 'Advertising on Instagram is an effective way to get products, brands, or vision in front of a large audience.', 'Scheduling tools such as Later, Hootsuite, and Buffer enable automated posting and provide detailed analytics for post performance and audience demographics.', 'User-generated content and unique hashtags can help in building authentic brand relationships and increasing follower engagement on the platform.', 'Posting high-quality, authentic, and original images and videos is essential to maintain user engagement and authenticity on the platform.']}, {'end': 39399.177, 'segs': [{'end': 37486.328, 'src': 'embed', 'start': 37454.335, 'weight': 11, 'content': [{'end': 37457.096, 'text': "that's what I started doing when I started on Twitter in 2008.", 'start': 37454.335, 'duration': 2.761}, {'end': 37462.459, 'text': "I i didn't know what to write particularly and i didn't know how to write it particularly well.", 'start': 37457.096, 'duration': 5.363}, {'end': 37467.1, 'text': 'so i looked at what other people wrote and and tweeted and just retweeted those.', 'start': 37462.459, 'duration': 4.641}, {'end': 37469.701, 'text': "that's a good way to get your twitter account started.", 'start': 37467.1, 'duration': 2.601}, {'end': 37473.403, 'text': 'okay, so engaging with users is a great way to get more followers.', 'start': 37469.701, 'duration': 3.702}, {'end': 37474.783, 'text': 'so on, simply learn.', 'start': 37473.403, 'duration': 1.38}, {'end': 37476.804, 'text': 'i retweeted one of their tweets.', 'start': 37474.783, 'duration': 2.021}, {'end': 37480.325, 'text': "i liked another one of their tweets and it's probably going to get their attention.", 'start': 37476.804, 'duration': 3.521}, {'end': 37486.328, 'text': 'somebody at simply learn is going to say okay, rob sanders went ahead and liked us, And you know what?', 'start': 37480.325, 'duration': 6.003}], 'summary': 'Retweeting and engaging with users can help grow twitter followers.', 'duration': 31.993, 'max_score': 37454.335, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE37454335.jpg'}, {'end': 37623.091, 'src': 'embed', 'start': 37594.958, 'weight': 13, 'content': [{'end': 37601.822, 'text': 'But really what you want to do is you want to be able to use one of these social media platforms, like a HootSuite or later,', 'start': 37594.958, 'duration': 6.864}, {'end': 37606.225, 'text': 'and find out exactly when are people engaging with your tweets.', 'start': 37601.822, 'duration': 4.403}, {'end': 37613.447, 'text': "What time of the day and what day of the week are you getting the most retweets or the most likes? Okay, that's what you want to do.", 'start': 37606.985, 'duration': 6.462}, {'end': 37617.429, 'text': 'So you can use this as a starting point, as a best practice,', 'start': 37613.627, 'duration': 3.802}, {'end': 37623.091, 'text': "but eventually you're going to have to cater to your audience based on when you're getting your tweets engaged.", 'start': 37617.429, 'duration': 5.662}], 'summary': 'Use social media platforms to track engagement times for tweets.', 'duration': 28.133, 'max_score': 37594.958, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE37594958.jpg'}, {'end': 37798.267, 'src': 'embed', 'start': 37766.632, 'weight': 12, 'content': [{'end': 37768.432, 'text': 'So now I just clicked on the follow button.', 'start': 37766.632, 'duration': 1.8}, {'end': 37770.433, 'text': 'Now I am following.', 'start': 37768.672, 'duration': 1.761}, {'end': 37773.694, 'text': "So now I'm going to see Simply Learn's tweets in my feed.", 'start': 37770.613, 'duration': 3.081}, {'end': 37777.676, 'text': "So let's take a second to look at a brand.", 'start': 37773.914, 'duration': 3.762}, {'end': 37779.657, 'text': "Okay, so it's time for a brand watch.", 'start': 37777.896, 'duration': 1.761}, {'end': 37782.839, 'text': "Let's have a look at some of the best tweets of 2018.", 'start': 37779.757, 'duration': 3.082}, {'end': 37787.921, 'text': 'Now remember there are a lot of active users, millions of active users.', 'start': 37782.839, 'duration': 5.082}, {'end': 37789.642, 'text': "That's a lot of tweets.", 'start': 37788.142, 'duration': 1.5}, {'end': 37798.267, 'text': 'So what we did was we scoured Twitter from 2018 and we went ahead and picked out some tweets that we thought were pretty good.', 'start': 37789.983, 'duration': 8.284}], 'summary': 'Exploring brand tweets from 2018, with millions of active users.', 'duration': 31.635, 'max_score': 37766.632, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE37766632.jpg'}, {'end': 37902.515, 'src': 'embed', 'start': 37877.157, 'weight': 9, 'content': [{'end': 37882.14, 'text': "they're giving something away to their audience just by allowing them to you know, use their app and Okay,", 'start': 37877.157, 'duration': 4.983}, {'end': 37885.623, 'text': 'so this tweet combines a lot into one and I like it.', 'start': 37882.14, 'duration': 3.483}, {'end': 37887.924, 'text': 'Apparently a lot more people than I did.', 'start': 37885.943, 'duration': 1.981}, {'end': 37890.346, 'text': '3000 plus also like this tweet.', 'start': 37887.944, 'duration': 2.402}, {'end': 37894.309, 'text': 'And so moving on to how to increase your followers on Twitter.', 'start': 37890.406, 'duration': 3.903}, {'end': 37898.612, 'text': 'You want to mention other people in your tweets to increase engagement.', 'start': 37894.489, 'duration': 4.123}, {'end': 37901.274, 'text': "So what do we mean by that? So let's look at Twitter.", 'start': 37898.832, 'duration': 2.442}, {'end': 37902.515, 'text': 'So go back.', 'start': 37901.494, 'duration': 1.021}], 'summary': 'By mentioning others in tweets, engagement increased with 3000+ likes on one tweet.', 'duration': 25.358, 'max_score': 37877.157, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE37877157.jpg'}, {'end': 37968.241, 'src': 'embed', 'start': 37937.718, 'weight': 0, 'content': [{'end': 37943.224, 'text': "okay, who doesn't appreciate getting recognized for something, especially something as small as a tweet?", 'start': 37937.718, 'duration': 5.506}, {'end': 37947.549, 'text': 'okay, notice, i can go ahead and click follow if i want to follow mount bailey,', 'start': 37943.224, 'duration': 4.325}, {'end': 37957.099, 'text': "but it's not a bad idea to add people into your tweet and you simply do that by just using the at symbol and using their twitter handle.", 'start': 37947.549, 'duration': 9.55}, {'end': 37961.62, 'text': "It's a good way to get recognized by that Twitter follower.", 'start': 37957.179, 'duration': 4.441}, {'end': 37968.241, 'text': "It also increases engagement because it's adding validity to the tweet and it definitely catches the attention of the person mentioned.", 'start': 37961.84, 'duration': 6.401}], 'summary': 'Mentioning others in tweets increases engagement and recognition on twitter.', 'duration': 30.523, 'max_score': 37937.718, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE37937718.jpg'}, {'end': 38211.169, 'src': 'embed', 'start': 38181.393, 'weight': 4, 'content': [{'end': 38189.254, 'text': "mix it up, play around a little, use something unique, use something that's trending, just use something, but make sure it's relevant to the tweet.", 'start': 38181.393, 'duration': 7.861}, {'end': 38191.274, 'text': 'find out what works for your competition.', 'start': 38189.254, 'duration': 2.02}, {'end': 38194.415, 'text': 'what works for them might work for you too.', 'start': 38191.274, 'duration': 3.141}, {'end': 38196.615, 'text': 'so you know i work with simply learn.', 'start': 38194.415, 'duration': 2.2}, {'end': 38200.256, 'text': 'but you know simply learn has a good twitter account.', 'start': 38196.615, 'duration': 3.641}, {'end': 38201.944, 'text': 'You know they have lots of followers.', 'start': 38200.543, 'duration': 1.401}, {'end': 38203.124, 'text': "They're doing a lot of tweeting.", 'start': 38201.964, 'duration': 1.16}, {'end': 38211.169, 'text': "So if I wanted to be just like Simply Learn, well, I could simply just go to their Twitter account and see what they're doing.", 'start': 38203.405, 'duration': 7.764}], 'summary': "To replicate simply learn's twitter success, analyze their strategy and engagement with lots of followers and frequent tweeting.", 'duration': 29.776, 'max_score': 38181.393, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE38181393.jpg'}, {'end': 38288.865, 'src': 'embed', 'start': 38261.381, 'weight': 3, 'content': [{'end': 38265.766, 'text': "Again, people who are following them would likely follow you if you're in the same industry.", 'start': 38261.381, 'duration': 4.385}, {'end': 38270.23, 'text': "So it's as simple as looking at who's following them and following those same people.", 'start': 38265.926, 'duration': 4.304}, {'end': 38274.294, 'text': "Remember, the rule of thumb is if you're following somebody, they're likely to follow you back.", 'start': 38270.45, 'duration': 3.844}, {'end': 38281.419, 'text': 'So again, you can analyze things like the number of followers they have, the frequency of their tweets, what their profile looks like,', 'start': 38274.494, 'duration': 6.925}, {'end': 38284.161, 'text': 'how they respond to the competition of customers.', 'start': 38281.419, 'duration': 2.742}, {'end': 38285.983, 'text': 'What are they tweeting about?', 'start': 38284.562, 'duration': 1.421}, {'end': 38288.865, 'text': 'What types of content brings them more engagement?', 'start': 38286.163, 'duration': 2.702}], 'summary': 'Analyze followers to gain insights. consider number of followers, tweet frequency, profile, and content engagement.', 'duration': 27.484, 'max_score': 38261.381, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE38261381.jpg'}, {'end': 38377.029, 'src': 'embed', 'start': 38340.792, 'weight': 2, 'content': [{'end': 38341.432, 'text': "That's the key.", 'start': 38340.792, 'duration': 0.64}, {'end': 38345.153, 'text': "If you can make sure they're in your industry and you follow them, chances are,", 'start': 38341.512, 'duration': 3.641}, {'end': 38350.996, 'text': "if they look at your Twitter account and see you're posting or maybe retweeting some of their tweets, they're likely to follow you.", 'start': 38345.153, 'duration': 5.843}, {'end': 38355.458, 'text': "And if they're following you, your tweets are going to show up on their handle.", 'start': 38351.196, 'duration': 4.262}, {'end': 38361.241, 'text': "on their feed, and so don't be afraid to go out and connect and follow those influencers.", 'start': 38355.698, 'duration': 5.543}, {'end': 38364.163, 'text': "it's a good way to boost up your followers.", 'start': 38361.241, 'duration': 2.922}, {'end': 38369.365, 'text': "so, and this will help you gain followers, since you can replicate what they've done with their profile.", 'start': 38364.163, 'duration': 5.202}, {'end': 38377.029, 'text': 'so again, just like the competition, mimic what your influencers are doing, okay, so people tend to follow people who follow influencers,', 'start': 38369.365, 'duration': 7.664}], 'summary': 'Connect with influencers in your industry to boost followers and visibility on twitter.', 'duration': 36.237, 'max_score': 38340.792, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE38340792.jpg'}, {'end': 38858.986, 'src': 'embed', 'start': 38831.348, 'weight': 10, 'content': [{'end': 38837.691, 'text': 'You definitely want to get that content out there, but you want to make it useful and relevant quality over quantity,', 'start': 38831.348, 'duration': 6.343}, {'end': 38839.572, 'text': 'because you want people to engage.', 'start': 38837.691, 'duration': 1.881}, {'end': 38843.474, 'text': 'So bring variety to the type of content you share.', 'start': 38839.832, 'duration': 3.642}, {'end': 38845.175, 'text': "So I'm in digital marketing.", 'start': 38843.774, 'duration': 1.401}, {'end': 38852.439, 'text': 'I deal with pay-per-click SEO, but am I going to just do pay-per-click and SEO? No, I know that analytics.', 'start': 38845.195, 'duration': 7.244}, {'end': 38858.986, 'text': 'I know that Google Tag Manager, I know that AB testing, all of those are elements of digital marketing.', 'start': 38852.899, 'duration': 6.087}], 'summary': 'In digital marketing, focus on relevant, quality content to engage people. bring variety to the content shared.', 'duration': 27.638, 'max_score': 38831.348, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE38831348.jpg'}], 'start': 36945.609, 'title': 'Instagram and twitter strategies', 'summary': 'Emphasizes the importance of creating original video content for instagram, provides twitter user statistics, engagement strategies, and twitter advertising best practices, and discusses maximizing twitter engagement with various strategies.', 'chapters': [{'end': 36991.817, 'start': 36945.609, 'title': 'Creating fun and informative video content for instagram', 'summary': "Emphasizes the importance of creating fun and informational video content for instagram, advising against the use of stock images and encouraging concise, high-quality, and original content to hold users' attention.", 'duration': 46.208, 'highlights': ["Don't use stock images on Instagram as they don't bode well for your brand, opt for original content instead.", "Emphasizes the importance of creating concise, high-quality, and relevant video content to hold the user's attention.", 'Video content on Instagram should be fun and informational to prevent user disinterest.']}, {'end': 37496.253, 'start': 36991.997, 'title': 'Promoting instagram and increasing twitter followers', 'summary': 'Discusses promoting instagram on various platforms and offline, and provides strategies for increasing twitter followers, highlighting that twitter has 326 million global monthly active users as of the third quarter in 2018, with 500 million tweets posted every day, and tweets with videos attracting 10 times more engagement. it also emphasizes the importance of a complete and unique twitter profile and engaging with users to gain followers.', 'duration': 504.256, 'highlights': ["Twitter's Global Monthly Active Users As of the third quarter in 2018, Twitter had 326 million global monthly active users, indicating a large user base.", 'Daily Tweets on Twitter There are 500 million tweets posted every single day on Twitter, showcasing the high volume of content on the platform.', 'Engagement with Video Tweets Tweets with videos attract 10 times more engagement than other forms of content, emphasizing the significance of incorporating videos in tweets for increased engagement.', 'Importance of Complete Twitter Profile Emphasizes the importance of a complete and unique Twitter profile, including a keyword-friendly bio, website link, and a representative picture to attract followers.', 'Engaging with Users on Twitter Engaging with users through retweets, likes, and replies is highlighted as a strategy to gain more followers on Twitter, emphasizing the value of interacting with the audience.']}, {'end': 38512.958, 'start': 37496.473, 'title': 'Twitter engagement and follower growth', 'summary': 'Explains the best times to post on twitter, strategies to increase engagement and followers, and the impact of using hashtags, images, and videos, with quantifiable data and examples provided.', 'duration': 1016.485, 'highlights': ['According to a survey conducted by HubSpot, the best time to post on Twitter is between 12 and 3 p.m. on weekdays, with the engagement peaking during lunch hours and from 5 to 6 p.m. as people wrap up work, based on the app usage. Survey by HubSpot reveals the best times to post on Twitter, between 12-3 p.m. and 5-6 p.m. on weekdays, leveraging the app usage trends during lunch hours and post-work hours.', 'Using hashtags that are relevant to the brand and audience is crucial, as they help in improving reach, visibility, and engagement, with every tweet being recommended to include a hashtag. Incorporating relevant hashtags in tweets is essential for improving reach, visibility, and engagement, as every tweet should include a hashtag.', 'Adding a relevant, high-quality image in tweets can help gain more than 150% engagement, while videos are six times more likely to be retweeted, according to Buffer. It is recommended to use images in almost every tweet to improve engagement. Buffer suggests that adding relevant images in tweets can increase engagement by over 150%, and videos are six times more likely to be retweeted, emphasizing the importance of using images in tweets to enhance engagement.', 'Following influencers in the industry and replicating their profile strategies can help in gaining followers, as they might retweet or share your posts, expanding the reach with the influence of their audience. Mimicking the profile strategies of industry influencers and engaging with their content can lead to gaining followers, as they may retweet or share your posts, expanding your reach through their audience.', 'Mentioning other users in tweets using their Twitter handle can increase engagement, as it adds validity to the tweet and catches the attention of the mentioned user, potentially leading to a Twitter relationship and increased engagement. Mentioning other users in tweets using their Twitter handle can increase engagement by adding validity to the tweet and catching the attention of the mentioned user, potentially leading to increased engagement and a Twitter relationship.']}, {'end': 38872.897, 'start': 38512.978, 'title': 'Twitter advertising best practices', 'summary': 'Highlights the benefits of twitter advertising, including the potential for high engagement through promoted tweets, the cost-effectiveness of the cost per click model, and the importance of creating useful and relevant content to drive engagement and reach the right audience.', 'duration': 359.919, 'highlights': ['The benefits of Twitter advertising, including the potential for high engagement through promoted tweets Using promoted tweets can increase engagement, as the image itself can do the job, and promoting tweets can put them in a more prominent position for people to see.', 'The cost-effectiveness of the cost per click model in Twitter advertising The cost per click model tends to be fairly low, allowing advertisers to target the right audience at a low cost per click, making it worth the test.', 'The importance of creating useful and relevant content to drive engagement and reach the right audience Use Twitter polls, recent blog posts, industry news, and highlight customer stories to create useful and relevant content, focusing on quality over quantity to encourage engagement.']}, {'end': 39399.177, 'start': 38873.077, 'title': 'Maximizing twitter engagement', 'summary': 'Discusses strategies to maximize twitter engagement, including using engaging quotes and questions with images, organizing tweet chats, pinning best updates, using scheduling tools, running contests, and embedding twitter updates on websites to increase followers and engagement.', 'duration': 526.1, 'highlights': ['Organize tweet chats with designated hashtags to interact with followers and other users at specific times for better engagement. Tweet chats enable interaction on a particular topic using a designated hashtag at specific times to maximize engagement.', 'Pin the most engaging updates to the Twitter profile to increase visibility for first-time visitors, encouraging shares and followers. Pinning the most engaging updates to the Twitter profile increases visibility for first-time visitors, encouraging shares and followers.', 'Use scheduling tools such as Sprout Social to determine the best time to tweet for maximum engagement and to schedule posts for increased traction. Scheduling tools like Sprout Social help determine the best time to tweet for maximum engagement and schedule posts to increase traction.', 'Run contests or giveaways to increase reach, exposure, and potential followers, encouraging participants to tag friends for increased engagement. Contests or giveaways help increase reach, exposure, and potential followers, encouraging participants to tag friends for increased engagement.', 'Embed Twitter updates on websites, blogs, newsletters, and other communication media to increase followers and engagement. Embedding Twitter updates on websites, blogs, newsletters, and other communication media increases followers and engagement.']}], 'duration': 2453.568, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fsDwHJa_xcE/pics/fsDwHJa_xcE36945609.jpg', 'highlights': ['Video content on Instagram should be fun and informational to prevent user disinterest.', 'Emphasizes the importance of creating original video content for Instagram.', "Don't use stock images on Instagram as they don't bode well for your brand, opt for original content instead.", 'Tweets with videos attract 10 times more engagement than other forms of content.', 'Twitter had 326 million global monthly active users as of the third quarter in 2018.', 'There are 500 million tweets posted every single day on Twitter.', 'Tweets with images can help gain more than 150% engagement, while videos are six times more likely to be retweeted.', 'The best time to post on Twitter is between 12 and 3 p.m. on weekdays, with engagement peaking during lunch hours and from 5 to 6 p.m.', 'Incorporating relevant hashtags in tweets is essential for improving reach, visibility, and engagement.', 'Using promoted tweets can increase engagement, as the image itself can do the job.', 'The cost per click model tends to be fairly low, allowing advertisers to target the right audience at a low cost per click.', 'Tweet chats enable interaction on a particular topic using a designated hashtag at specific times to maximize engagement.', 'Pinning the most engaging updates to the Twitter profile increases visibility for first-time visitors, encouraging shares and followers.', 'Scheduling tools like Sprout Social help determine the best time to tweet for maximum engagement and schedule posts to increase traction.', 'Contests or giveaways help increase reach, exposure, and potential followers, encouraging participants to tag friends for increased engagement.', 'Embedding Twitter updates on websites, blogs, newsletters, and other communication media increases followers and engagement.']}], 'highlights': ['Google Ads is a significant source of revenue for Google, with approximately 90% of its revenue derived from this platform.', 'Google Ads operates on a pay-per-click model, where advertisers pay for clicks on their ads, ensuring the generation of quality traffic to their websites.', 'Google Ads is effective in increasing brand awareness by reaching a large audience through its Display Network and the search engine, with millions of daily users in the United States.', 'Google Ads offers top of mind awareness, retargeting, increased intelligence, and performance measurement, allowing for highly quantitative advertising with flexibility.', 'The video covers Google Ads, Google Display Network, Google Analytics, and Google Data Studio, providing a comprehensive understanding of these digital marketing tools.', 'The chapter also includes practical tips and strategies for social media marketing, Facebook advertising, YouTube video ranking, YouTube channel creation, YouTube subscribers increase, YouTube ads, Instagram followers increase, and Twitter followers increase.', 'The instructor, Rob Sanders, will guide you through everything you need to know about digital marketing, making it a valuable resource for learners.', 'The video is part 2 of the digital marketing full course by Simply Learn, indicating that it is part of a comprehensive learning program.', 'The chapter promises to equip learners with the necessary knowledge and skills for effective digital marketing, making it a valuable resource for aspiring digital marketers.', 'Facebook has 2.27B monthly active users, 88% on mobile, 66% daily mobile users.', 'Social media marketing is cost-effective, providing a cost-efficient avenue for reaching audiences.', 'Integrating SEO and social media builds funnel traffic, enhances brand experience and conversions.', 'Instagram has 1 billion monthly users and slants more towards women and a younger audience', "YouTube's 1.9 billion active users, with 70% of views being generated from mobile devices", "LinkedIn's 260 million monthly active users and 38% millennial user base", 'The ad campaign garnered significant attention with 4.8 million views and effectively increased brand lift by 138% for the jackets, showcasing its success in reaching the audience.', 'The campaign achieved a substantial return on investment, with a four to one ratio, indicating its effectiveness and profitability.', 'The ad campaign strategically targeted a younger audience with gender-inclusive messaging and effectively utilized different ad formats on YouTube, demonstrating a comprehensive approach to ad placement and product promotion.', 'By leveraging TrueView in-stream ads and the shoppable ad format, the campaign maximized its reach and potential on YouTube, demonstrating a comprehensive approach to ad placement and product promotion.', 'The quality production of the video ad, including choreography, good audio, and professional execution, significantly contributed to its success and appeal, highlighting the importance of high-quality content in ad campaigns.']}