title
YouTube Marketing Full Course | YouTube Marketing Tutorial | Learn YouTube Marketing | Simplilearn
description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=SocialMedia-fiSFoI1oGps&utm_medium=DescriptionFirstFold&utm_source=youtube
In this YouTube Marketing Full Course Video, we'll be covering a number of different topics like how you can create your own YouTube channel, how the ads work, videos ideas, and how you can increase YouTube subscribers. So, without further ado, let's jump in!
00:00:00 How To Create A YouTube Channel
00:43:21 YouTube Ads
01:34:32 YouTube Ideas For 2021
01:47:53 How To Increase YouTube Subscribers
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detail
{'title': 'YouTube Marketing Full Course | YouTube Marketing Tutorial | Learn YouTube Marketing | Simplilearn', 'heatmap': [{'end': 9341.987, 'start': 9254.633, 'weight': 1}], 'summary': 'This youtube marketing course covers setting up channels, ads, video ideas, and optimizing videos for growth, monetization strategies including adsense, sponsorships, and affiliate marketing, exploring ad formats, bidding models, and success metrics, and discusses video content, subscriber growth, audience engagement, and video production optimization for maximizing exposure.', 'chapters': [{'end': 2454.719, 'segs': [{'end': 74.185, 'src': 'embed', 'start': 48.883, 'weight': 1, 'content': [{'end': 57.26, 'text': "YouTube How To's Building a presence on YouTube is like fine-tuning the engine of a car to get maximum performance.", 'start': 48.883, 'duration': 8.377}, {'end': 63.542, 'text': 'In YouTube terms, this means maximum views and maximum subscribers to your YouTube channel.', 'start': 58.02, 'duration': 5.522}, {'end': 67.463, 'text': 'The instruments you have for this are the video itself,', 'start': 64.322, 'duration': 3.141}, {'end': 74.185, 'text': 'how you optimize it in YouTube and the quality of the YouTube channel you create to promote your YouTube presence.', 'start': 67.463, 'duration': 6.722}], 'summary': 'Maximize youtube views and subscribers by optimizing videos and channel quality.', 'duration': 25.302, 'max_score': 48.883, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps48883.jpg'}, {'end': 176.388, 'src': 'embed', 'start': 152.374, 'weight': 3, 'content': [{'end': 161.922, 'text': 'Upload video on desktop To upload a video on YouTube, you can do that on the desktop and you can also do that on the mobile.', 'start': 152.374, 'duration': 9.548}, {'end': 166.144, 'text': "Let's have a look at the desktop version of uploading your video.", 'start': 162.643, 'duration': 3.501}, {'end': 170.706, 'text': 'So what you do is you go to the YouTube.com homepage.', 'start': 166.864, 'duration': 3.842}, {'end': 176.388, 'text': "And as long as you're logged in to your Google account, you see your little login account info here.", 'start': 171.246, 'duration': 5.142}], 'summary': 'To upload a video on youtube, use desktop or mobile. visit youtube.com and log in to your google account to begin.', 'duration': 24.014, 'max_score': 152.374, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps152374.jpg'}, {'end': 422.138, 'src': 'embed', 'start': 395.965, 'weight': 2, 'content': [{'end': 403.669, 'text': 'YouTube Studio Beta YouTube has come up with a new version of the interface to manage your videos on YouTube.', 'start': 395.965, 'duration': 7.704}, {'end': 406.17, 'text': "It's called YouTube Studio Beta.", 'start': 404.329, 'duration': 1.841}, {'end': 409.532, 'text': 'Not all the features have moved to the new version.', 'start': 406.75, 'duration': 2.782}, {'end': 416.235, 'text': "For those features that haven't migrated yet, YouTube will direct you to the old version of the interface.", 'start': 409.972, 'duration': 6.263}, {'end': 422.138, 'text': 'Or, if you prefer the old interface, YouTube will still give you the option to switch back to it.', 'start': 416.595, 'duration': 5.543}], 'summary': 'Youtube introduces youtube studio beta with some features yet to migrate.', 'duration': 26.173, 'max_score': 395.965, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps395965.jpg'}, {'end': 754.657, 'src': 'embed', 'start': 726.962, 'weight': 5, 'content': [{'end': 730.424, 'text': 'But you will access these through the Creator Studio Classic.', 'start': 726.962, 'duration': 3.462}, {'end': 735.746, 'text': 'So this gives you a short overview of the Creator Studio beta.', 'start': 731.544, 'duration': 4.202}, {'end': 740.189, 'text': 'Using YouTube Studio on a mobile.', 'start': 737.948, 'duration': 2.241}, {'end': 745.989, 'text': 'To access YouTube Studio on your mobile, you have to download the mobile app.', 'start': 741.345, 'duration': 4.644}, {'end': 751.735, 'text': 'And then when you open the mobile app, you could almost like a similar experience as on the desktop.', 'start': 746.49, 'duration': 5.245}, {'end': 754.657, 'text': 'It starts with your dashboard.', 'start': 752.916, 'duration': 1.741}], 'summary': 'Access youtube studio on mobile for a similar desktop experience.', 'duration': 27.695, 'max_score': 726.962, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps726962.jpg'}, {'end': 923.816, 'src': 'embed', 'start': 895.282, 'weight': 6, 'content': [{'end': 901.125, 'text': 'But here you can click on Editor and this takes me to a full screen video editing mode.', 'start': 895.282, 'duration': 5.843}, {'end': 908.77, 'text': "It's a very basic video editing, so it doesn't give you all the functionality like for instance iMovie or Adobe Premiere.", 'start': 901.606, 'duration': 7.164}, {'end': 913.433, 'text': 'But it does the thing for you if you want to make some quick changes to the video.', 'start': 909.23, 'duration': 4.203}, {'end': 918.632, 'text': 'You can trim the video, you can add music or play with the sound of the video.', 'start': 914.229, 'duration': 4.403}, {'end': 923.816, 'text': 'You can add an end screen to the video and you could blur faces for instance on the video.', 'start': 919.133, 'duration': 4.683}], 'summary': 'Provides basic video editing with features like trimming, adding music, blurring faces.', 'duration': 28.534, 'max_score': 895.282, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps895282.jpg'}, {'end': 1114.766, 'src': 'embed', 'start': 1087.43, 'weight': 7, 'content': [{'end': 1093.975, 'text': 'YouTube will pick a few thumbnails based on your video, but you can also upload your own thumbnail.', 'start': 1087.43, 'duration': 6.545}, {'end': 1098.339, 'text': 'The third part is also important, the description of your video.', 'start': 1094.656, 'duration': 3.683}, {'end': 1105.476, 'text': "It's important that the description of the video is in line with the title and what the viewer is going to see.", 'start': 1099.17, 'duration': 6.306}, {'end': 1111.602, 'text': 'Make sure you use keywords that are relevant to the video and to your business.', 'start': 1106.738, 'duration': 4.864}, {'end': 1114.766, 'text': 'And here you can add tags.', 'start': 1112.884, 'duration': 1.882}], 'summary': 'Youtube allows custom thumbnails, emphasizes video description and keywords.', 'duration': 27.336, 'max_score': 1087.43, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps1087430.jpg'}, {'end': 1213.096, 'src': 'embed', 'start': 1182.964, 'weight': 10, 'content': [{'end': 1188.087, 'text': 'That video will actually show up and then here you see where the video card will appear.', 'start': 1182.964, 'duration': 5.123}, {'end': 1199.253, 'text': 'So if we go to the beginning of the video and we would click play, then here you see the suggested video popping up.', 'start': 1192.649, 'duration': 6.604}, {'end': 1203.315, 'text': 'So you can now save the changes and go back to the editor.', 'start': 1199.993, 'duration': 3.322}, {'end': 1213.096, 'text': 'So these are the basic settings for the optimization of your video, and you can also go to the advanced settings.', 'start': 1206.912, 'duration': 6.184}], 'summary': 'Demonstrating video optimization settings, including suggested videos, for improved performance.', 'duration': 30.132, 'max_score': 1182.964, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps1182964.jpg'}, {'end': 1361.154, 'src': 'embed', 'start': 1332.47, 'weight': 8, 'content': [{'end': 1336.234, 'text': 'And you see here immediately, it shows up as the first video.', 'start': 1332.47, 'duration': 3.764}, {'end': 1339.777, 'text': 'So this is all there is to optimizing your video.', 'start': 1337.095, 'duration': 2.682}, {'end': 1348.586, 'text': 'Another important part, and we briefly touched on this, are the subtitles and the transcriptions that you may want to add to your video.', 'start': 1340.958, 'duration': 7.628}, {'end': 1353.667, 'text': 'First you want to check if YouTube created transcriptions for your video.', 'start': 1349.884, 'duration': 3.783}, {'end': 1355.969, 'text': 'Take this video blog for example.', 'start': 1354.108, 'duration': 1.861}, {'end': 1361.154, 'text': 'If I select Other Futures, you see here Translation and Transcription.', 'start': 1356.51, 'duration': 4.644}], 'summary': 'Optimize video with subtitles for better visibility and accessibility.', 'duration': 28.684, 'max_score': 1332.47, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps1332470.jpg'}, {'end': 1435.532, 'src': 'embed', 'start': 1406.702, 'weight': 11, 'content': [{'end': 1408.384, 'text': 'Creating a YouTube channel.', 'start': 1406.702, 'duration': 1.682}, {'end': 1411.087, 'text': 'To create a YouTube channel,', 'start': 1409.325, 'duration': 1.762}, {'end': 1419.177, 'text': 'you have to go to your YouTube homepage and then you click on the little photo here that you will see when you logged into your Google account.', 'start': 1411.087, 'duration': 8.09}, {'end': 1426.367, 'text': 'When you click on the settings, it will take you to the screen where you will be able to click on the button,', 'start': 1420.725, 'duration': 5.642}, {'end': 1428.969, 'text': 'see all my channels or create a new channel.', 'start': 1426.367, 'duration': 2.602}, {'end': 1435.532, 'text': "So let's click on this and now you will see the screen where you can enter the name of your channel.", 'start': 1429.689, 'duration': 5.843}], 'summary': 'Instructions to create a youtube channel: go to youtube homepage, click on profile photo, access settings, and create a new channel.', 'duration': 28.83, 'max_score': 1406.702, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps1406702.jpg'}, {'end': 1651.742, 'src': 'embed', 'start': 1622.688, 'weight': 9, 'content': [{'end': 1626.15, 'text': 'Click on that and this will take you to the basic privacy settings.', 'start': 1622.688, 'duration': 3.462}, {'end': 1632.265, 'text': 'You can keep your videos private, subscriptions private, your saved playlist private.', 'start': 1627.216, 'duration': 5.049}, {'end': 1636.934, 'text': 'You can customize the layout of your channel and you can show the discussion tab.', 'start': 1632.826, 'duration': 4.108}, {'end': 1641.119, 'text': 'So you can basically switch all these options on or off.', 'start': 1637.898, 'duration': 3.221}, {'end': 1643.98, 'text': 'And you can also translate your channel info.', 'start': 1641.559, 'duration': 2.421}, {'end': 1647.601, 'text': 'The basic settings you can find on this little screen.', 'start': 1644.58, 'duration': 3.021}, {'end': 1651.742, 'text': 'But there are more options in the account settings and in the advanced settings.', 'start': 1648.161, 'duration': 3.581}], 'summary': 'Customize privacy settings and channel layout, switch options on/off, and translate channel info.', 'duration': 29.054, 'max_score': 1622.688, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps1622688.jpg'}, {'end': 2190.43, 'src': 'embed', 'start': 2162.867, 'weight': 0, 'content': [{'end': 2168.01, 'text': 'Now that we know how to edit and optimize your videos and your YouTube channel,', 'start': 2162.867, 'duration': 5.143}, {'end': 2172.792, 'text': 'we will turn our attention to how to grow views and subscribers on your channel.', 'start': 2168.01, 'duration': 4.782}, {'end': 2175.553, 'text': 'First, there is your channel.', 'start': 2173.972, 'duration': 1.581}, {'end': 2185.078, 'text': 'Optimize your channel page, write a compelling channel description, use a great channel logo and a banner, and create a channel tagline.', 'start': 2176.233, 'duration': 8.845}, {'end': 2187.428, 'text': 'Then there are your videos.', 'start': 2186.027, 'duration': 1.401}, {'end': 2190.43, 'text': 'Make an awesome channel trailer video.', 'start': 2187.868, 'duration': 2.562}], 'summary': 'Learn to optimize youtube channel and videos for growth.', 'duration': 27.563, 'max_score': 2162.867, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps2162867.jpg'}, {'end': 2242.487, 'src': 'embed', 'start': 2214.508, 'weight': 12, 'content': [{'end': 2221.99, 'text': 'Embed YouTube videos in blog posts and promote your channel in e-books, webinars, presentations, and lead magnets.', 'start': 2214.508, 'duration': 7.482}, {'end': 2228.851, 'text': 'Doing all these things right will certainly help you in growing views and subscriptions to your channel.', 'start': 2222.47, 'duration': 6.381}, {'end': 2235.633, 'text': 'TubeBuddy is a great tool that can help you in growing your video views and your channel subscriptions.', 'start': 2229.612, 'duration': 6.021}, {'end': 2242.487, 'text': "It's a grown browser extension and it adds a layer of functionality on top of your YouTube channel.", 'start': 2236.624, 'duration': 5.863}], 'summary': 'Utilize various platforms and tubebuddy for channel growth.', 'duration': 27.979, 'max_score': 2214.508, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps2214508.jpg'}, {'end': 2337.27, 'src': 'embed', 'start': 2309.19, 'weight': 14, 'content': [{'end': 2312.253, 'text': 'Let me give you some tips how to make great video.', 'start': 2309.19, 'duration': 3.063}, {'end': 2317.219, 'text': 'Think about composition, point of view and lighting first.', 'start': 2312.734, 'duration': 4.485}, {'end': 2321.561, 'text': 'Composition is about how you place the different elements in the scene.', 'start': 2317.719, 'duration': 3.842}, {'end': 2323.122, 'text': 'Put some thought into this.', 'start': 2321.882, 'duration': 1.24}, {'end': 2327.225, 'text': "Use the rule of thirds and focus on people's eyes.", 'start': 2323.883, 'duration': 3.342}, {'end': 2329.966, 'text': "I'll explain the rule of thirds shortly.", 'start': 2327.625, 'duration': 2.341}, {'end': 2335.709, 'text': 'Point of view is the angle you are using of the lens of the camera in relation to the subject.', 'start': 2330.287, 'duration': 5.422}, {'end': 2337.27, 'text': 'Be creative with this.', 'start': 2336.109, 'duration': 1.161}], 'summary': "Tips for creating great videos: consider composition, point of view, and lighting. use the rule of thirds and focus on people's eyes.", 'duration': 28.08, 'max_score': 2309.19, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps2309190.jpg'}], 'start': 4.315, 'title': 'Youtube marketing and optimization', 'summary': 'Covers youtube marketing in 2021, including setting up a channel, ads, video ideas, and increasing subscribers, as well as optimizing videos and channels for search and growth, while emphasizing the use of youtube studio and mobile overview.', 'chapters': [{'end': 149.653, 'start': 4.315, 'title': 'Youtube marketing 2021', 'summary': 'Covers setting up a youtube channel, youtube ads, video ideas, and increasing subscribers, with a focus on maximizing performance for views and subscribers, while also emphasizing the use of the new youtube studio beta.', 'duration': 145.338, 'highlights': ['The chapter covers setting up a YouTube channel, YouTube ads, video ideas, and increasing subscribers. The full course video includes topics like setting up a YouTube channel, YouTube ads, video ideas, and increasing YouTube subscribers.', 'Emphasizes maximizing performance for views and subscribers. Building a presence on YouTube is compared to fine-tuning a car engine for maximum performance, aiming for maximum views and subscribers.', 'Highlights the use of the new YouTube Studio Beta. The new YouTube Studio Beta is emphasized, including features like uploading and optimizing videos, creating a YouTube channel, and future obsolescence of the old version.']}, {'end': 725.021, 'start': 152.374, 'title': 'Upload video on youtube', 'summary': 'Outlines the process of uploading a video on youtube, covering both desktop and mobile methods, and introduces the new youtube studio beta, highlighting its features and benefits.', 'duration': 572.647, 'highlights': ['The chapter outlines the process of uploading a video on YouTube, covering both desktop and mobile methods The transcript explains the step-by-step process of uploading a video on YouTube, including selecting the file, setting publishing options, and scheduling a video, highlighting the workflow for both desktop and mobile platforms.', 'Introduces the new YouTube Studio Beta and highlights its features and benefits The transcript introduces the YouTube Studio Beta, emphasizing its user-friendly interface, dashboard features, inline editing capabilities, and access to analytics, comments, and other video management tools.']}, {'end': 1012.503, 'start': 726.962, 'title': 'Youtube studio mobile overview', 'summary': 'Provides an overview of using youtube studio on mobile, including accessing analytics, managing videos, editing, and optimizing videos for search on youtube and google.', 'duration': 285.541, 'highlights': ["Accessing YouTube Studio on mobile provides an overview of analytics, video management, and editing functionalities, offering insights into the last 28 days' analytics, video details, and subscriber count.", 'The video editing feature allows basic functions such as trimming, adding music from a royalty-free library, incorporating end screens, and blurring specific areas, providing quick and efficient editing capabilities for creators.', 'The mobile app enables easy navigation and management of videos, playlists, comments, and analytics, offering a similar experience to the desktop version, enhancing accessibility and usability for creators on the go.']}, {'end': 1801.549, 'start': 1012.863, 'title': 'Optimizing video for youtube and google search', 'summary': 'Discusses the process of optimizing a video for youtube and google search, emphasizing the importance of title, thumbnail, description, tags, and other settings, which can affect the visibility of the video on google and youtube search results.', 'duration': 788.686, 'highlights': ["The importance of title and thumbnail Emphasizes the significance of the video title and thumbnail in attracting viewers, highlighting the impact of these elements on viewers' decision to watch a video on YouTube.", 'Optimizing video description and tags Underlines the importance of aligning the video description with the title and selecting relevant keywords in the description and tags to enhance searchability and relevance.', "Customizing video settings for visibility Explains the significance of customizing video settings, including visibility, playlists, end screens, and cards, to improve the video's accessibility and engagement potential.", 'Utilizing advanced settings for additional optimization Discusses the advanced settings such as recording date, location, language, and captions, and their impact on enhancing video optimization and visibility.', 'Creating and customizing a YouTube channel Provides a step-by-step guide on creating and customizing a YouTube channel, including adding channel art, logo, and channel description for an optimized appearance.', 'Checking and customizing YouTube channel settings Details the process of accessing and customizing channel settings, including privacy settings, account settings, advanced settings, and integrating with Google Analytics, for comprehensive channel optimization.']}, {'end': 2454.719, 'start': 1802.47, 'title': 'Optimizing youtube channel & video', 'summary': 'Covers the optimization of a youtube channel, including adding videos, creating playlists, managing channel settings, and utilizing tools like tubebuddy, as well as tips for creating great videos. it also provides strategies for growing views and subscribers on the channel, emphasizing the importance of channel optimization, video quality, and promotion.', 'duration': 652.249, 'highlights': ['TubeBuddy tool for growing video views and subscriptions TubeBuddy is a browser extension that enhances YouTube channel functionality, focusing on SEO, promotion, and analytics, helping in keyword research, video scheduling, bulk updates, and thumbnail creation.', 'Strategies for growing views and subscribers on the channel Emphasizes optimizing the channel page, writing compelling descriptions, creating channel logo and banner, publishing long videos, promoting videos, managing comments, and promoting the channel through various platforms, all contributing to increased views and subscriptions.', 'Tips for creating great videos Provides tips for video composition, point of view, lighting, equipment, and the rule of thirds, emphasizing the importance of quality video production using smartphones or professional cameras.']}], 'duration': 2450.404, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps4315.jpg', 'highlights': ['The chapter covers setting up a YouTube channel, YouTube ads, video ideas, and increasing subscribers.', 'Emphasizes maximizing performance for views and subscribers.', 'Highlights the use of the new YouTube Studio Beta.', 'The chapter outlines the process of uploading a video on YouTube, covering both desktop and mobile methods.', 'Introduces the new YouTube Studio Beta and highlights its features and benefits.', 'Accessing YouTube Studio on mobile provides an overview of analytics, video management, and editing functionalities.', 'The video editing feature allows basic functions such as trimming, adding music from a royalty-free library, incorporating end screens, and blurring specific areas.', 'The importance of title and thumbnail.', 'Optimizing video description and tags.', 'Customizing video settings for visibility.', 'Utilizing advanced settings for additional optimization.', 'Creating and customizing a YouTube channel.', 'TubeBuddy tool for growing video views and subscriptions.', 'Strategies for growing views and subscribers on the channel.', 'Tips for creating great videos.']}, {'end': 3368.016, 'segs': [{'end': 2511.074, 'src': 'embed', 'start': 2481.414, 'weight': 2, 'content': [{'end': 2486.358, 'text': "If you are qualified, then you can participate in Google's AdSense program,", 'start': 2481.414, 'duration': 4.944}, {'end': 2493.142, 'text': 'which means that you can get revenue from ads being placed before or during your videos, when people watch them.', 'start': 2486.358, 'duration': 6.784}, {'end': 2501.301, 'text': 'This works very well and many publishers on YouTube get a significant revenue stream through this channel.', 'start': 2494.892, 'duration': 6.409}, {'end': 2505.907, 'text': 'You can also try to get sponsorships for your channel.', 'start': 2503.203, 'duration': 2.704}, {'end': 2511.074, 'text': 'This can take the form of brand or product sponsorship for which you will get paid.', 'start': 2506.307, 'duration': 4.767}], 'summary': 'Qualified creators can earn revenue through google adsense and sponsorships on youtube.', 'duration': 29.66, 'max_score': 2481.414, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps2481414.jpg'}, {'end': 2575.993, 'src': 'embed', 'start': 2531.539, 'weight': 0, 'content': [{'end': 2540.376, 'text': "As I mentioned before, you need to have a strong channel to qualify for Google's AdSense program, which means you need to have at least 4,", 'start': 2531.539, 'duration': 8.837}, {'end': 2544.93, 'text': '000 watch hours in the previous 12 months and 1, 000 subscribers.', 'start': 2540.376, 'duration': 4.554}, {'end': 2552.876, 'text': 'To sign up for AdSense, you need to go to the old version of Creative Studio and click on Channel and Monetization.', 'start': 2545.55, 'duration': 7.326}, {'end': 2558.841, 'text': 'You can set the monetization preferences and which video you want to run the ads with.', 'start': 2553.577, 'duration': 5.264}, {'end': 2566.066, 'text': 'If you qualify, Google will then approve your request and you are ready to start earning money with YouTube.', 'start': 2559.821, 'duration': 6.245}, {'end': 2569.008, 'text': 'Here are the key takeaways of this lesson.', 'start': 2566.606, 'duration': 2.402}, {'end': 2575.993, 'text': 'YouTube has recently launched a new version of YouTube Studio called YouTube Studio Beta.', 'start': 2569.609, 'duration': 6.384}], 'summary': 'To qualify for adsense, need 4,000 watch hours, 1,000 subscribers. access monetization preferences in creative studio. new youtube studio beta available.', 'duration': 44.454, 'max_score': 2531.539, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps2531539.jpg'}, {'end': 2771.831, 'src': 'embed', 'start': 2743.769, 'weight': 3, 'content': [{'end': 2752.817, 'text': 'Almost 70%, almost 3 quarters of those that you use YouTube use it from their mobile device, Which is staggering,', 'start': 2743.769, 'duration': 9.048}, {'end': 2759.824, 'text': 'but not so staggering considering most people in the world now have mobile phones or mobile devices,', 'start': 2752.817, 'duration': 7.007}, {'end': 2766.77, 'text': 'and most people use their mobile devices for multiple reasons, and watching videos is one of those reasons,', 'start': 2759.824, 'duration': 6.946}, {'end': 2771.831, 'text': 'and So mobile advertisements receive viewer attention 83% of the time.', 'start': 2766.77, 'duration': 5.061}], 'summary': 'Almost 70% of youtube users access it from mobile, with mobile ads receiving 83% viewer attention.', 'duration': 28.062, 'max_score': 2743.769, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps2743769.jpg'}, {'end': 2818.73, 'src': 'embed', 'start': 2794.276, 'weight': 4, 'content': [{'end': 2800.74, 'text': "So a lot of people are going to, you know, Pay somewhat attention to your ad, and it's their secret.", 'start': 2794.276, 'duration': 6.464}, {'end': 2806.484, 'text': "video ads have proven to be more effective and engaging, Creating greater impact, and and that's just not on YouTube.", 'start': 2800.74, 'duration': 5.744}, {'end': 2812.067, 'text': "I mean, that's that's on Facebook That's on other platforms like Twitter Instagram.", 'start': 2806.744, 'duration': 5.323}, {'end': 2816.349, 'text': 'So video is an engaging and way to communicate.', 'start': 2812.367, 'duration': 3.982}, {'end': 2818.73, 'text': "It's a lot better than traditional text.", 'start': 2816.369, 'duration': 2.361}], 'summary': 'Video ads are proven to be more effective and engaging across platforms, including facebook, twitter, and instagram.', 'duration': 24.454, 'max_score': 2794.276, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps2794276.jpg'}, {'end': 2945.465, 'src': 'embed', 'start': 2921.748, 'weight': 5, 'content': [{'end': 2930.313, 'text': 'And so what do we mean by that? So basically, YouTube allows us some additional features where we can customize our ads.', 'start': 2921.748, 'duration': 8.565}, {'end': 2937.738, 'text': "So meaning if our marketing goal is to just get our ad in front of millions of people, well, that's not a problem.", 'start': 2930.694, 'duration': 7.044}, {'end': 2945.465, 'text': 'If our marketing goals get people who we want to convert, well, we can customize our marketing goal towards that as well.', 'start': 2937.998, 'duration': 7.467}], 'summary': 'Youtube offers customizable ad features for reaching millions or specific target audience for marketing goals.', 'duration': 23.717, 'max_score': 2921.748, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps2921748.jpg'}, {'end': 3007.198, 'src': 'embed', 'start': 2984.391, 'weight': 6, 'content': [{'end': 2992.297, 'text': 'so you can really run cost effective campaigns, even on youtube, and youtube helps determine how successful your ads with advanced analytics.', 'start': 2984.391, 'duration': 7.906}, {'end': 3000.203, 'text': 'so not only do we have analytics on the youtube side of the house, but we also have analytics on google ads,', 'start': 2992.297, 'duration': 7.906}, {'end': 3007.198, 'text': 'and so we can really hone in and use both platforms to really figure out exactly how our ads are performing.', 'start': 3000.203, 'duration': 6.995}], 'summary': 'Youtube offers cost-effective campaigns with advanced analytics for ad performance.', 'duration': 22.807, 'max_score': 2984.391, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps2984391.jpg'}, {'end': 3152.703, 'src': 'embed', 'start': 3126.52, 'weight': 7, 'content': [{'end': 3130.543, 'text': 'so we call these, these types of ads true view for reach.', 'start': 3126.52, 'duration': 4.023}, {'end': 3140.752, 'text': 'okay, so we say true view, meaning our ads going to appear in front of a video, and we want to make sure that that adds in front of a lot of people.', 'start': 3130.543, 'duration': 10.209}, {'end': 3149.2, 'text': 'so skippable ads that will enable your brand to reach as many people in your target audience as possible at the most efficient price.', 'start': 3140.752, 'duration': 8.448}, {'end': 3152.703, 'text': "So the whole idea is we're trying to build brand awareness.", 'start': 3149.62, 'duration': 3.083}], 'summary': 'Using trueview for reach, skippable ads aim to reach a wide audience at an efficient price, building brand awareness.', 'duration': 26.183, 'max_score': 3126.52, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps3126520.jpg'}, {'end': 3270.012, 'src': 'embed', 'start': 3242.202, 'weight': 8, 'content': [{'end': 3249.086, 'text': "So they're non skippable ads with which you can share your brand's message in six seconds to drive reach and impact.", 'start': 3242.202, 'duration': 6.884}, {'end': 3251.048, 'text': "So we've all seen these videos before.", 'start': 3249.147, 'duration': 1.901}, {'end': 3253.549, 'text': "and i'm going to share an example with you here.", 'start': 3251.548, 'duration': 2.001}, {'end': 3262.691, 'text': "when you're on youtube, you really can't get to that video that you really want to watch until you watch a few seconds of that video ad.", 'start': 3253.549, 'duration': 9.142}, {'end': 3264.571, 'text': "and so that's what these bumper ads are.", 'start': 3262.691, 'duration': 1.88}, {'end': 3270.012, 'text': 'they allow you to really make sure that your ad is in front of that target audience.', 'start': 3264.571, 'duration': 5.441}], 'summary': 'Non-skippable bumper ads deliver brand message in 6 seconds to target audience on youtube.', 'duration': 27.81, 'max_score': 3242.202, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps3242202.jpg'}], 'start': 2455.62, 'title': 'Monetizing and advertising on youtube', 'summary': 'Covers monetization strategies including adsense, sponsorships, and affiliate marketing, emphasizing the qualifications required. it also delves into youtube advertising, highlighting its vast reach and effectiveness, and discusses the impact of different ad formats and bidding models.', 'chapters': [{'end': 2602.704, 'start': 2455.62, 'title': 'Monetizing your youtube channel', 'summary': "Discusses ways to monetize a youtube channel, including google's adsense program, sponsorships, and affiliate marketing. it emphasizes the qualifications needed for adsense, such as 4,000 watch hours and 1,000 subscribers in the previous 12 months.", 'duration': 147.084, 'highlights': ["YouTube has recently launched a new version of YouTube Studio called YouTube Studio Beta. YouTube Studio Beta is an important update, indicating the platform's commitment to improving user experience and providing new tools for content creators.", "To qualify for Google's AdSense program, you need to have at least 4,000 watch hours in the previous 12 months and 1,000 subscribers. Qualifying for AdSense requires meeting specific criteria, demonstrating the need for a strong subscriber base and consistent viewership for monetization.", 'You can make money with YouTube through advertising, sponsorships, and commissioned work. The chapter outlines multiple revenue streams available on YouTube, including advertising revenue, sponsorships, and commissioned video work, providing diverse opportunities for content creators.', 'Composition, lighting, and point of view are important contributors to the quality of your video. This highlights the significance of video production quality, emphasizing the need for attention to composition, lighting, and point of view to enhance the overall appeal of the content.']}, {'end': 3126.52, 'start': 2602.704, 'title': 'Youtube advertising insights', 'summary': 'Discusses the benefits of youtube advertising, highlighting its vast reach with 1.9 billion logged-in monthly visitors, 70% mobile users, and 83% viewer attention, as well as the effectiveness of video ads, offering advanced targeting and analytics for cost-effective campaigns.', 'duration': 523.816, 'highlights': ["YouTube has 1.9 billion logged-in monthly visitors, with 70% of users accessing it via mobile devices, and video ads receive viewer attention 83% of the time. YouTube's massive reach and high mobile user percentage make it a compelling platform for advertising, with video ads effectively capturing viewer attention.", 'Video ads have proven to be more effective and engaging, creating greater impact and expanding digital reach, offering an additional element to advertising portfolios. Video ads on platforms like YouTube, Facebook, Twitter, and Instagram have shown to be highly engaging, leading to increased impact and expanded digital reach.', 'YouTube provides advanced targeting options to find a relevant audience for ads, allowing customization to fulfill specific marketing goals. The advanced targeting capabilities of YouTube enable advertisers to tailor their ads to specific audiences and marketing objectives, enhancing engagement and conversion rates.', 'YouTube enables running cost-effective campaigns with the ability to measure and optimize ad performance through advanced analytics, leading to a reported 500% growth in views for advertised channels. The platform offers cost-effective campaign management, allowing advertisers to measure ad performance and leverage advanced analytics to optimize campaigns, resulting in substantial growth in views for advertised channels.']}, {'end': 3368.016, 'start': 3126.52, 'title': 'Youtube ads: reach and impact', 'summary': 'Discusses the two types of youtube ads, trueview for reach and bumper ads, focusing on reaching a wide audience through skippable and non-skippable ads, with a bidding model based on cost per 1000 impressions (cpm) and a six-second impactful message to drive reach and impact.', 'duration': 241.496, 'highlights': ['TrueView for Reach enables skippable ads to reach the target audience at an efficient price, based on cost per 1000 impressions (CPM). It emphasizes the importance of reaching a wide audience through skippable ads with a bidding model based on cost per 1000 impressions (CPM).', 'Bumper ads are non-skippable, six-second ads designed to drive reach and impact through quick message delivery, aiming to capture audience curiosity. It explains the effectiveness of non-skippable bumper ads in delivering a quick, impactful message within six seconds, driving reach and impact by capturing audience curiosity.', 'The bidding model for these ads is based on cost per 1000 impressions (CPM), where payment is made for every 1,000 views or impressions, not upon ad clicks. It provides a clear explanation of the bidding model based on cost per 1000 impressions (CPM), highlighting that payment is made for every 1,000 views or impressions, not upon ad clicks.']}], 'duration': 912.396, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps2455620.jpg', 'highlights': ["YouTube Studio Beta update emphasizes platform's commitment to improving user experience and providing new tools for content creators.", 'Qualifying for AdSense requires 4,000 watch hours in the previous 12 months and 1,000 subscribers, demonstrating the need for a strong subscriber base and consistent viewership for monetization.', 'The chapter outlines multiple revenue streams available on YouTube, including advertising revenue, sponsorships, and commissioned video work, providing diverse opportunities for content creators.', "Video ads on YouTube receive viewer attention 83% of the time, leveraging the platform's massive reach and high mobile user percentage for effective advertising.", 'Video ads on platforms like YouTube, Facebook, Twitter, and Instagram have shown to be highly engaging, leading to increased impact and expanded digital reach.', "YouTube's advanced targeting capabilities enable advertisers to tailor their ads to specific audiences and marketing objectives, enhancing engagement and conversion rates.", 'YouTube offers cost-effective campaign management, allowing advertisers to measure ad performance and optimize campaigns, resulting in substantial growth in views for advertised channels.', 'TrueView for Reach enables skippable ads to reach the target audience at an efficient price, emphasizing the importance of reaching a wide audience through skippable ads with a bidding model based on cost per 1000 impressions (CPM).', 'Bumper ads are non-skippable, six-second ads designed to drive reach and impact through quick message delivery, aiming to capture audience curiosity, highlighting the effectiveness of non-skippable bumper ads in delivering a quick, impactful message within six seconds, driving reach and impact by capturing audience curiosity.']}, {'end': 4687.63, 'segs': [{'end': 3398.293, 'src': 'embed', 'start': 3368.296, 'weight': 0, 'content': [{'end': 3369.217, 'text': "But that's it.", 'start': 3368.296, 'duration': 0.921}, {'end': 3371.358, 'text': "That's a six second bumper ad example.", 'start': 3369.237, 'duration': 2.121}, {'end': 3376.941, 'text': "And you really, if you're going to run bumper ads, you want to make sure that you get your message out there.", 'start': 3372.018, 'duration': 4.923}, {'end': 3380.123, 'text': 'So it has to have really high impact.', 'start': 3377.081, 'duration': 3.042}, {'end': 3382.144, 'text': "So again, they're non-skippable.", 'start': 3380.483, 'duration': 1.661}, {'end': 3388.087, 'text': 'They have to be of six seconds and their bidding is based on, again, cost per 1, 000 impressions.', 'start': 3382.444, 'duration': 5.643}, {'end': 3393.43, 'text': 'So it gives you a chance to get that ad out there in front of a lot of people.', 'start': 3388.167, 'duration': 5.263}, {'end': 3398.293, 'text': "Again, you're paying on a CPM model, you're paying Google for every 1, 000 impressions.", 'start': 3393.49, 'duration': 4.803}], 'summary': 'Bumper ads are 6-second non-skippable ads, bidding based on cost per 1,000 impressions, ensuring high impact.', 'duration': 29.997, 'max_score': 3368.296, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps3368296.jpg'}, {'end': 3522.054, 'src': 'embed', 'start': 3481.507, 'weight': 1, 'content': [{'end': 3489.391, 'text': 'So unlike the bumper ads, which are six seconds long, these reservation ads tend to run a few seconds longer, up to 20 seconds.', 'start': 3481.507, 'duration': 7.884}, {'end': 3494.995, 'text': "So they're also non skippable and, like I said, can be up to 20 seconds.", 'start': 3490.331, 'duration': 4.664}, {'end': 3498.197, 'text': 'and bidding is based on a fixed CPM.', 'start': 3494.995, 'duration': 3.202}, {'end': 3499.879, 'text': 'And what do we mean by fixed CPM?', 'start': 3498.197, 'duration': 1.682}, {'end': 3508.986, 'text': "Well, if you're bidding on a regular CPM model, meaning that you're paying Google for every 1000 impressions, that number could be variable.", 'start': 3499.979, 'duration': 9.007}, {'end': 3514.01, 'text': 'what you pay Google in this case the fixed CPM is fixed at a certain rate.', 'start': 3508.986, 'duration': 5.024}, {'end': 3517.672, 'text': 'it could be a You have $10 for every 1000 impressions $20..', 'start': 3514.01, 'duration': 3.662}, {'end': 3522.054, 'text': "It really depends on where you're advertising and who else is advertising.", 'start': 3517.672, 'duration': 4.382}], 'summary': 'Reservation ads can be up to 20 sec, non-skippable, with fixed cpm bidding.', 'duration': 40.547, 'max_score': 3481.507, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps3481507.jpg'}, {'end': 3641.629, 'src': 'embed', 'start': 3608.936, 'weight': 3, 'content': [{'end': 3613.56, 'text': 'We want to be able to get our ads out there regardless of the site or application.', 'start': 3608.936, 'duration': 4.624}, {'end': 3625.297, 'text': 'So these ads are also non-skippable and they can be 15 to 20 seconds long and their bidding is based on viewable cost per 1, 000 impressions.', 'start': 3614.06, 'duration': 11.237}, {'end': 3629.583, 'text': 'And so what do we mean by viewable cost per 1, 000 impressions?', 'start': 3625.637, 'duration': 3.946}, {'end': 3641.629, 'text': "What we mean by viewable cost per 1000 impressions is basically if you're paying for ad impressions measured as viewable, you can use this model.", 'start': 3630.464, 'duration': 11.165}], 'summary': 'Non-skippable ads, 15-20 sec long, bidding based on viewable cost per 1,000 impressions.', 'duration': 32.693, 'max_score': 3608.936, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps3608936.jpg'}, {'end': 3840.108, 'src': 'embed', 'start': 3806.466, 'weight': 5, 'content': [{'end': 3809.928, 'text': 'are you know different ways for advertisers to buy masthead ads?', 'start': 3806.466, 'duration': 3.462}, {'end': 3811.829, 'text': "and Okay, so it's.", 'start': 3809.928, 'duration': 1.901}, {'end': 3813.27, 'text': 'you know, these ads are very prominent.', 'start': 3811.829, 'duration': 1.441}, {'end': 3823.877, 'text': "So it's basically YouTube is now offering the option to buy masthead ads on a cost per 1, 000 impression basis.", 'start': 3813.47, 'duration': 10.407}, {'end': 3826.999, 'text': "So they're playing around with that cost format.", 'start': 3823.957, 'duration': 3.042}, {'end': 3830.922, 'text': 'So just keep in mind that this is a recent change by YouTube.', 'start': 3827.019, 'duration': 3.903}, {'end': 3840.108, 'text': "So traditionally it's cost per day, but now they're actually offering the option for advertisers to buy a masthead ad on a CPM basis.", 'start': 3831.022, 'duration': 9.086}], 'summary': 'Youtube now offers masthead ads on a cpm basis.', 'duration': 33.642, 'max_score': 3806.466, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps3806466.jpg'}, {'end': 4282.511, 'src': 'embed', 'start': 4253.705, 'weight': 6, 'content': [{'end': 4258.61, 'text': 'They have an open video length and their bidding is based on cost per acquisition.', 'start': 4253.705, 'duration': 4.905}, {'end': 4261.634, 'text': 'So CPA, different cost model.', 'start': 4258.951, 'duration': 2.683}, {'end': 4264.097, 'text': "So let's now talk about what CPA is.", 'start': 4261.674, 'duration': 2.423}, {'end': 4274.124, 'text': "so the cost per acquisition model is in this case, since we're trying to drive action, we're gonna pay when somebody actually takes that action.", 'start': 4264.517, 'duration': 9.607}, {'end': 4282.511, 'text': "so somebody actually does shop and they spend $20, then basically you're gonna pay for that acquisition.", 'start': 4274.124, 'duration': 8.387}], 'summary': 'Bidding based on cost per acquisition model, paying when action is taken, such as $20 for a purchase.', 'duration': 28.806, 'max_score': 4253.705, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps4253705.jpg'}, {'end': 4499.949, 'src': 'embed', 'start': 4474.767, 'weight': 8, 'content': [{'end': 4482.054, 'text': 'So average cost per view is the average amount you pay when a viewer watches 30 seconds of your video.', 'start': 4474.767, 'duration': 7.287}, {'end': 4487.179, 'text': "So remember, when you're on a cost per view model, remember 30 seconds is the magic number.", 'start': 4482.074, 'duration': 5.105}, {'end': 4491.703, 'text': "So if your video is only 25 seconds, then remember that's gonna be the view.", 'start': 4487.379, 'duration': 4.324}, {'end': 4495.326, 'text': "So it's gotta be minimum or maximum 30 seconds.", 'start': 4491.924, 'duration': 3.402}, {'end': 4499.949, 'text': "if your video is under 30 seconds, it's 25 seconds or 20, as an example.", 'start': 4495.326, 'duration': 4.623}], 'summary': 'Average cost per view is based on 30-second video views.', 'duration': 25.182, 'max_score': 4474.767, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps4474767.jpg'}, {'end': 4573.395, 'src': 'embed', 'start': 4545.708, 'weight': 7, 'content': [{'end': 4548.271, 'text': 'So view is the number of times your video was actually watched.', 'start': 4545.708, 'duration': 2.563}, {'end': 4552.756, 'text': "A click is something also measurable and it's when somebody actually clicked on it.", 'start': 4548.531, 'duration': 4.225}, {'end': 4557.701, 'text': "So it's an indicator for how well your ads are doing with those who see it.", 'start': 4552.876, 'duration': 4.825}, {'end': 4560.864, 'text': 'And so, you know, we want people to click on our ads.', 'start': 4558.021, 'duration': 2.843}, {'end': 4570.673, 'text': "If we're running actionable type video ads, if we're running those action type ads or universal app ads, we're going to want people to take action.", 'start': 4561.404, 'duration': 9.269}, {'end': 4573.395, 'text': "If you're running ads just for impressions, that's one thing.", 'start': 4570.973, 'duration': 2.422}], 'summary': 'View measures video watches, click indicates engagement. ads aim for action.', 'duration': 27.687, 'max_score': 4545.708, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps4545708.jpg'}], 'start': 3368.296, 'title': 'Youtube ad formats and bidding', 'summary': 'Explores bumper ads, reservation ads, trueview, outstream, masthead formats on youtube, emphasizing their impact, duration, and bidding models based on cost per 1,000 impressions, with a focus on achieving high impact, reaching potential customers, and driving business outcomes. it also explains the cost per acquisition (cpa) and cost per install (cpi) models, highlighting the importance of metrics like view rate, click-through rate, and earned views.', 'chapters': [{'end': 3522.054, 'start': 3368.296, 'title': 'Youtube ad formats and bidding', 'summary': 'Explores bumper ads and reservation ads on youtube, emphasizing their impact, duration, non-skippable nature, and bidding models based on cost per 1,000 impressions, with a focus on achieving high impact within a short time frame.', 'duration': 153.758, 'highlights': ['Bumper ads are non-skippable, six seconds long, and are based on a CPM bidding model, allowing for high impact and potential click-throughs to the channel or website. Bumper ads are non-skippable, six seconds long, and based on a CPM bidding model, enabling advertisers to reach a wide audience with high impact within a short duration.', 'Reservation ads can span up to 20 seconds, are non-skippable, and bidding is based on a fixed CPM, providing an opportunity to make a lasting impression. Reservation ads can span up to 20 seconds, are non-skippable, and use a fixed CPM bidding model, offering advertisers the chance to create a lasting impression with a longer duration.', 'Fixed CPM allows advertisers to bid on a set rate for every 1,000 impressions, ensuring a consistent cost for the ad placements. Fixed CPM enables advertisers to bid on a set rate for every 1,000 impressions, providing cost consistency for ad placements.']}, {'end': 4253.364, 'start': 3522.315, 'title': 'Youtube ad formats and bidding', 'summary': 'Discusses various youtube ad formats including trueview, outstream, masthead, and their bidding models, emphasizing the importance of reaching potential customers through growth, consideration, and interest, impacting cost per view and driving action for business outcomes.', 'duration': 731.049, 'highlights': ['The chapter discusses various YouTube ad formats including TrueView, Outstream, Masthead, and their bidding models, emphasizing the importance of reaching potential customers through growth, consideration, and interest, impacting cost per view and driving action for business outcomes.', 'Outstream video ads reach users regardless of the site or application, are non-skippable, 15-20 seconds long, and use a bidding model based on viewable cost per 1,000 impressions.', 'TrueView ads can run before, during, or after videos, are skippable, have open video length, and use a bidding model based on cost per view, where a view is counted when someone watches at least 30 seconds of the video ad.', "Masthead ads run exclusively on YouTube's homepage for 24 hours, have fixed cost per day pricing, and can now be bought on a cost per 1,000 impression basis, focusing on reaching a wide audience and having high visibility.", 'TrueView for action ads are intended to drive specific actions important to the business, using a bidding model based on cost per view, and are designed to get users to interact with a clickable button that leads to the site.']}, {'end': 4687.63, 'start': 4253.705, 'title': 'Youtube advertising metrics and cost models', 'summary': 'Explains the cost per acquisition (cpa) and cost per install (cpi) models used in youtube advertising, highlighting the importance of metrics like view rate, click-through rate, and earned views.', 'duration': 433.925, 'highlights': ['The chapter explains the cost per acquisition (CPA) and cost per install (CPI) models used in YouTube advertising, emphasizing the importance of driving action and measuring return on ad spend.', 'The key metrics highlighted include view rate, click-through rate, and earned views, providing insights into audience engagement and the effectiveness of the ads.', 'The average cost per view and average view duration are detailed, offering clarity on the cost of viewer engagement and the minimum duration for a view.']}], 'duration': 1319.334, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps3368296.jpg', 'highlights': ['Bumper ads are non-skippable, six seconds long, and based on a CPM bidding model, enabling advertisers to reach a wide audience with high impact within a short duration.', 'Reservation ads can span up to 20 seconds, are non-skippable, and use a fixed CPM bidding model, offering advertisers the chance to create a lasting impression with a longer duration.', 'Fixed CPM enables advertisers to bid on a set rate for every 1,000 impressions, providing cost consistency for ad placements.', 'Outstream video ads reach users regardless of the site or application, are non-skippable, 15-20 seconds long, and use a bidding model based on viewable cost per 1,000 impressions.', 'TrueView ads can run before, during, or after videos, are skippable, have open video length, and use a bidding model based on cost per view, where a view is counted when someone watches at least 30 seconds of the video ad.', "Masthead ads run exclusively on YouTube's homepage for 24 hours, have fixed cost per day pricing, and can now be bought on a cost per 1,000 impression basis, focusing on reaching a wide audience and having high visibility.", 'The chapter explains the cost per acquisition (CPA) and cost per install (CPI) models used in YouTube advertising, emphasizing the importance of driving action and measuring return on ad spend.', 'The key metrics highlighted include view rate, click-through rate, and earned views, providing insights into audience engagement and the effectiveness of the ads.', 'The average cost per view and average view duration are detailed, offering clarity on the cost of viewer engagement and the minimum duration for a view.']}, {'end': 5493.166, 'segs': [{'end': 4790.508, 'src': 'embed', 'start': 4755.865, 'weight': 1, 'content': [{'end': 4759.729, 'text': "So we're going to go ahead and select a new campaign here.", 'start': 4755.865, 'duration': 3.864}, {'end': 4761.21, 'text': "We're going to run a new campaign.", 'start': 4759.909, 'duration': 1.301}, {'end': 4768.477, 'text': "And so what's the goal of our campaign? So if we're just out to generate brand awareness and reach, that's certainly fine.", 'start': 4761.27, 'duration': 7.207}, {'end': 4775.961, 'text': "If it's all about sales or if it's all about leads, then the type of video run is going to be a little bit different.", 'start': 4769.117, 'duration': 6.844}, {'end': 4781.063, 'text': "So if we select brand awareness and reach, here we're going to select the campaign type.", 'start': 4776.101, 'duration': 4.962}, {'end': 4790.508, 'text': "And so if we select video, basically what we're doing is we're going to tell Google we want to go ahead and set up some video ads.", 'start': 4781.303, 'duration': 9.205}], 'summary': 'Selecting a new campaign for brand awareness and reach, with video ads on google.', 'duration': 34.643, 'max_score': 4755.865, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps4755865.jpg'}, {'end': 5017.702, 'src': 'embed', 'start': 4990.305, 'weight': 0, 'content': [{'end': 4995.589, 'text': "then it just comes down to where you want that ad to be and who you're targeting.", 'start': 4990.305, 'duration': 5.284}, {'end': 5002.134, 'text': "so it's really crucial here that you go through these steps and these options very closely so,", 'start': 4995.589, 'duration': 6.545}, {'end': 5005.637, 'text': 'because you want your video to show in front of the right audience on the right placement.', 'start': 5002.134, 'duration': 3.503}, {'end': 5009.639, 'text': "So let's talk about how you can optimize your YouTube ads.", 'start': 5005.757, 'duration': 3.882}, {'end': 5017.702, 'text': 'So, once you get your campaign set up, once you select your channel or the type of videos where you want your ad to be,', 'start': 5009.739, 'duration': 7.963}], 'summary': 'Optimize youtube ads by targeting the right audience and placement.', 'duration': 27.397, 'max_score': 4990.305, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps4990305.jpg'}, {'end': 5158.135, 'src': 'embed', 'start': 5131.359, 'weight': 3, 'content': [{'end': 5136.544, 'text': 'okay, you want to drive people to perform a particular action with the appropriate cta.', 'start': 5131.359, 'duration': 5.185}, {'end': 5142.808, 'text': "so again, depending on the ad type, you know if it's a true view ad 20 seconds long.", 'start': 5136.544, 'duration': 6.264}, {'end': 5144.068, 'text': 'you want to have a call to action.', 'start': 5142.808, 'duration': 1.26}, {'end': 5150.271, 'text': 'you want to maybe even have your domain name at the end of the video, so at least somebody knows where to go.', 'start': 5144.068, 'duration': 6.203}, {'end': 5153.493, 'text': 'so you always want to have a call to action with your video ad.', 'start': 5150.271, 'duration': 3.222}, {'end': 5158.135, 'text': "you want to use negative targeting specify who gets to see your ad and who doesn't.", 'start': 5153.493, 'duration': 4.642}], 'summary': 'Drive action with appropriate cta in video ads, use negative targeting.', 'duration': 26.776, 'max_score': 5131.359, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps5131359.jpg'}, {'end': 5198.397, 'src': 'embed', 'start': 5171.62, 'weight': 4, 'content': [{'end': 5177.902, 'text': "So that way people can actually see or read what the ad's all about just to make it a bit more interactive.", 'start': 5171.62, 'duration': 6.282}, {'end': 5181.682, 'text': 'You can always perform A-B testing on your ads.', 'start': 5178.262, 'duration': 3.42}, {'end': 5188.444, 'text': 'So if you have one ad version, you can create another one just to see which one performs better.', 'start': 5182.023, 'duration': 6.421}, {'end': 5190.507, 'text': 'Testing is always a positive.', 'start': 5188.584, 'duration': 1.923}, {'end': 5194.832, 'text': "Okay, so if you're paying too much, maybe think about reducing your bids.", 'start': 5190.527, 'duration': 4.305}, {'end': 5198.397, 'text': 'So if you remember, we set a $10 CPM bid.', 'start': 5194.912, 'duration': 3.485}], 'summary': 'Interactive ads improve performance. a-b testing recommended. consider reducing bids if paying too much.', 'duration': 26.777, 'max_score': 5171.62, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps5171620.jpg'}, {'end': 5240.236, 'src': 'embed', 'start': 5216.754, 'weight': 5, 'content': [{'end': 5227.664, 'text': "so if somebody views your ads and doesn't take action, you can always retarget that person and, uh, to show your ad another, even another ad format.", 'start': 5216.754, 'duration': 10.91}, {'end': 5234.49, 'text': "it could be text ads or display ads, but if somebody looked at your video and they didn't take the action you preferred them to take,", 'start': 5227.664, 'duration': 6.826}, {'end': 5237.854, 'text': 'then you can always retarget them with another ad.', 'start': 5234.49, 'duration': 3.364}, {'end': 5240.236, 'text': "so that's a good way to optimize, okay.", 'start': 5237.854, 'duration': 2.382}], 'summary': 'Retarget viewers of ads with different formats to optimize performance.', 'duration': 23.482, 'max_score': 5216.754, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps5216754.jpg'}, {'end': 5290.979, 'src': 'embed', 'start': 5263.21, 'weight': 6, 'content': [{'end': 5269.212, 'text': "so if they don't find it relevant, then that means your engagement rate and your engagement is probably going to be low.", 'start': 5263.21, 'duration': 6.002}, {'end': 5275.235, 'text': "so you want to take a look at those metrics that we viewed earlier engagement rate, engagement and if they're low,", 'start': 5269.212, 'duration': 6.023}, {'end': 5278.596, 'text': 'then you probably need to look at the content of the ad.', 'start': 5275.715, 'duration': 2.881}, {'end': 5283.757, 'text': "so try to make sure your ad conveys your brand's message in the first six seconds.", 'start': 5278.596, 'duration': 5.161}, {'end': 5290.979, 'text': "so that's why bumper ads to me are so critical because you've got to get the entirety of the ad and make it impactful.", 'start': 5283.757, 'duration': 7.222}], 'summary': 'Low engagement may result from irrelevant content. ensure ad conveys brand message in 6 seconds for impact.', 'duration': 27.769, 'max_score': 5263.21, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps5263210.jpg'}, {'end': 5444.944, 'src': 'embed', 'start': 5413.796, 'weight': 7, 'content': [{'end': 5417.481, 'text': 'They wanted to see if video can help lift them with sales.', 'start': 5413.796, 'duration': 3.685}, {'end': 5423.008, 'text': "And so what they've done is they set up some campaigns on YouTube and their focus here.", 'start': 5418.001, 'duration': 5.007}, {'end': 5424.349, 'text': 'was on jackets.', 'start': 5423.508, 'duration': 0.841}, {'end': 5430.353, 'text': 'And jackets to specific ages, across the board, all genders and interests.', 'start': 5424.849, 'duration': 5.504}, {'end': 5437.018, 'text': 'And so what they did was they wanted to take advantage of all the different ad types that YouTube had to offer.', 'start': 5430.914, 'duration': 6.104}, {'end': 5439.76, 'text': "And let's take a look at one of those ads here.", 'start': 5437.458, 'duration': 2.302}, {'end': 5444.944, 'text': "So if we go to YouTube, and let's just take a look at this one-minute ad here.", 'start': 5439.78, 'duration': 5.164}], 'summary': 'Testing video campaigns on youtube for jacket sales across genders and interests.', 'duration': 31.148, 'max_score': 5413.796, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps5413796.jpg'}], 'start': 4687.63, 'title': 'Creating and optimizing youtube ads', 'summary': 'Covers creating and optimizing youtube ads, emphasizing setting campaign goals, ad types, targeting audiences, and managing placements. it also discusses optimizing video ads with strategies like call-to-action, a-b testing, bid reduction, and remarketing, supported by a superdry case study.', 'chapters': [{'end': 5131.359, 'start': 4687.63, 'title': 'Creating effective youtube ads', 'summary': 'Covers the process of creating and optimizing youtube ads, including setting campaign goals, selecting ad types, targeting audiences, and optimizing ad placements, emphasizing the importance of aligning campaign goals with video content and managing ad placements for better performance.', 'duration': 443.729, 'highlights': ["Setting campaign goals is crucial as it aligns the video content with the campaign objective, such as brand awareness, sales, or leads. It's important to align the campaign goal with the type of video content to be run, whether it's for brand awareness, sales, or leads.", 'Choosing the right ad type, such as bumper ads, skippable in-stream ads, or non-skippable ads, is essential for targeting the right audience on YouTube. Selecting the appropriate ad type, like bumper ads, skippable in-stream ads, or non-skippable ads, is crucial for targeting the right audience on YouTube.', 'Managing ad placements by excluding low-performing placements and utilizing custom thumbnail images can significantly optimize the performance of YouTube ads. Effective management of ad placements, including the exclusion of low-performing placements and the use of custom thumbnail images, can greatly optimize the performance of YouTube ads.']}, {'end': 5493.166, 'start': 5131.359, 'title': 'Optimizing video ads for better performance', 'summary': 'Discusses optimizing video ads with key strategies including using call-to-action, negative targeting, a-b testing, bid reduction, remarketing, relevant content, conveying brand message in 6 seconds, and including visual and auditory components, supported by a case study on superdry leveraging youtube ads for sales lift.', 'duration': 361.807, 'highlights': ['The chapter emphasizes the importance of using a call to action in video ads, including having a domain name at the end to direct viewers, and suggests using negative targeting to specify the audience and closed captioning for a more interactive experience.', 'It recommends performing A-B testing on ads to identify the better-performing version and adjusting bids based on performance metrics to optimize spending.', 'The chapter highlights the significance of remarketing to re-engage with viewers who did not take the desired action, and stresses the importance of creating relevant content to improve engagement rates.', "It underscores the need to convey the brand's message within the first six seconds of the ad and suggests including visual and auditory components to enhance memorability, with the option to measure ad performance based on metrics like click-through rate and engagement rate.", "The case study on Superdry's success story with YouTube advertising is presented, focusing on their approach to lift sales through video ads and their utilization of various ad types, supported by a specific ad example."]}], 'duration': 805.536, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps4687630.jpg', 'highlights': ['Choosing the right ad type is crucial for targeting the right audience on YouTube.', 'Setting campaign goals aligns the video content with the campaign objective.', 'Managing ad placements can significantly optimize the performance of YouTube ads.', 'Using a call to action in video ads is important for directing viewers.', 'Performing A-B testing on ads helps identify the better-performing version.', 'Remarketing is significant to re-engage with viewers who did not take the desired action.', "Conveying the brand's message within the first six seconds of the ad is crucial.", "Superdry's success story with YouTube advertising is presented, focusing on their approach to lift sales."]}, {'end': 6446.251, 'segs': [{'end': 5558.481, 'src': 'embed', 'start': 5525.423, 'weight': 0, 'content': [{'end': 5527.403, 'text': 'so it was definitely a true view.', 'start': 5525.423, 'duration': 1.98}, {'end': 5533.145, 'text': 'probably take action, and so whatever ads they actually did run, specifically,', 'start': 5527.403, 'duration': 5.742}, {'end': 5543.749, 'text': 'they did see a lift and so we kept pulse on super dries account and these videos actually had, you know, 4.8 million views.', 'start': 5533.145, 'duration': 10.604}, {'end': 5547.072, 'text': 'and so cool video ran for 53 seconds.', 'start': 5543.749, 'duration': 3.323}, {'end': 5548.413, 'text': 'not a long time.', 'start': 5547.072, 'duration': 1.341}, {'end': 5552.156, 'text': 'not a short time was able to, you know, target their audience.', 'start': 5548.413, 'duration': 3.743}, {'end': 5553.397, 'text': 'a younger crowd.', 'start': 5552.156, 'duration': 1.241}, {'end': 5558.481, 'text': 'you noticed in the ad they had different jackets, both female and male, different gender types.', 'start': 5553.397, 'duration': 5.084}], 'summary': 'Video ads generated 4.8m views, targeting a younger audience with different jackets.', 'duration': 33.058, 'max_score': 5525.423, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps5525423.jpg'}, {'end': 5741.679, 'src': 'embed', 'start': 5717.64, 'weight': 1, 'content': [{'end': 5724.045, 'text': "If you're not already sold on why it's important to advertise on YouTube, here are some facts that might change your mind.", 'start': 5717.64, 'duration': 6.405}, {'end': 5727.328, 'text': 'YouTube has more than 2 billion users across the world.', 'start': 5724.626, 'duration': 2.702}, {'end': 5733.012, 'text': 'A good fraction of that audience could be shown your product and could turn from users to customers.', 'start': 5727.728, 'duration': 5.284}, {'end': 5741.679, 'text': 'Next important fact is that 8 out of 10 marketers consider YouTube to be one of the best platforms to advertise their products and services.', 'start': 5733.633, 'duration': 8.046}], 'summary': 'Youtube has 2b+ users, 8/10 marketers rate it highly for advertising.', 'duration': 24.039, 'max_score': 5717.64, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps5717640.jpg'}, {'end': 5780.308, 'src': 'embed', 'start': 5755.59, 'weight': 2, 'content': [{'end': 5761.575, 'text': 'This could be just videos on their products, tutorials, event announcements and much more.', 'start': 5755.59, 'duration': 5.985}, {'end': 5764.097, 'text': '70% of the YouTube watch time comes from mobile.', 'start': 5761.915, 'duration': 2.182}, {'end': 5770.202, 'text': 'This means that when you create an advertisement for YouTube, you keep the mobile users in your mind.', 'start': 5764.457, 'duration': 5.745}, {'end': 5780.308, 'text': "And finally, 90% of the people say that they've discovered new products or brands on YouTube, which means that by posting on YouTube,", 'start': 5770.882, 'duration': 9.426}], 'summary': '70% youtube watch time from mobile; 90% discover brands on youtube.', 'duration': 24.718, 'max_score': 5755.59, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps5755590.jpg'}, {'end': 5943.8, 'src': 'embed', 'start': 5918.453, 'weight': 3, 'content': [{'end': 5923.754, 'text': "A product showcase video aims to show the features and benefits of the brand's latest offering to its audience.", 'start': 5918.453, 'duration': 5.301}, {'end': 5930.716, 'text': 'These short, concise videos can inform the audience about everything they need to know about the new product or service.', 'start': 5924.475, 'duration': 6.241}, {'end': 5932.137, 'text': 'A product announcement.', 'start': 5931.237, 'duration': 0.9}, {'end': 5939.599, 'text': 'video, on the other hand, can be used to give the audience a more detailed look into the product or service than the product showcase.', 'start': 5932.137, 'duration': 7.462}, {'end': 5943.8, 'text': 'It can include comparisons to older versions or competitors.', 'start': 5940.459, 'duration': 3.341}], 'summary': 'Product showcase videos inform audience about new products; product announcement videos provide detailed look.', 'duration': 25.347, 'max_score': 5918.453, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps5918453.jpg'}, {'end': 6166.016, 'src': 'embed', 'start': 6136.417, 'weight': 4, 'content': [{'end': 6141.741, 'text': 'These videos can also help you bring up your product to a larger audience and at a reduced cost.', 'start': 6136.417, 'duration': 5.324}, {'end': 6149.767, 'text': "Here's an example of a live stream that constantly keeps the track of subscribers increasing for some of the most popular YouTube channels.", 'start': 6142.521, 'duration': 7.246}, {'end': 6155.411, 'text': 'Next at number 11, we have AMA or Ask Me Anything sessions.', 'start': 6150.547, 'duration': 4.864}, {'end': 6166.016, 'text': 'The AMA or Ask Me Anything sessions are usually live streams or pre-recorded sessions that feature questions collected from the audience.', 'start': 6157.028, 'duration': 8.988}], 'summary': 'Videos can expand product reach at reduced cost. ama sessions engage audience in live or pre-recorded q&a.', 'duration': 29.599, 'max_score': 6136.417, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps6136417.jpg'}, {'end': 6254.798, 'src': 'embed', 'start': 6222.602, 'weight': 5, 'content': [{'end': 6226.644, 'text': 'The interview covers a wide variety of topics and maintains a pleasant theme throughout.', 'start': 6222.602, 'duration': 4.042}, {'end': 6229.946, 'text': "Let's now go to number 13, Testimonials.", 'start': 6227.365, 'duration': 2.581}, {'end': 6235.369, 'text': 'A testimonial video help highlight the positive feedback from a client or a customer.', 'start': 6230.546, 'duration': 4.823}, {'end': 6240.292, 'text': 'They provide social proof and provide a unique perspective on your products and services.', 'start': 6235.769, 'duration': 4.523}, {'end': 6246.175, 'text': "These videos can greatly help improve people's trust on your brand, shareability and credibility.", 'start': 6240.692, 'duration': 5.483}, {'end': 6254.798, 'text': "Here's an example of Simply Learn's testimonial video that covers a learner's journey as he grew in his career thanks to Simply Learn's certification.", 'start': 6246.815, 'duration': 7.983}], 'summary': 'Testimonial videos can greatly improve brand trust, credibility, and shareability.', 'duration': 32.196, 'max_score': 6222.602, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps6222602.jpg'}], 'start': 5500.649, 'title': 'Video marketing success', 'summary': "Discusses the success of super dry's 53-second video ad, garnering 4.8 million views, resulting in a 4:1 return on investment and a 138% increase in brand lift. it also highlights the power of youtube advertising, targeting specific audiences, leveraging different ad formats, and capitalizing on youtube's vast user base, with key statistics emphasizing its potential impact. additionally, it discusses various types of video content for brand marketing, offering unique opportunities for engaging with the audience and promoting products or services.", 'chapters': [{'end': 5604.68, 'start': 5500.649, 'title': 'Super dry video campaign', 'summary': "Discusses the success of super dry's 53-second video ad, which garnered 4.8 million views, resulting in a 4:1 return on investment and a 138% increase in brand lift, targeting a younger audience and achieving significant success in driving action.", 'duration': 104.031, 'highlights': ["Super Dry's 53-second video ad garnered 4.8 million views, targeting a younger audience on YouTube.", 'The video campaign resulted in a 4:1 return on investment and a 138% increase in brand lift for the jackets advertised.', 'The ad successfully drove action and potentially gained more loyal customers for Super Dry.', 'The video ad was well-produced, featuring good audio and video quality, and effectively targeted a broad audience in terms of gender.']}, {'end': 5917.449, 'start': 5605.04, 'title': 'Power of youtube advertising', 'summary': "Highlights the power of youtube advertising, including the ability to target specific audiences, leverage different ad formats, and capitalize on youtube's vast user base, with key statistics emphasizing its potential impact, and provides video ideas for 2021.", 'duration': 312.409, 'highlights': ["YouTube has more than 2 billion users across the world, 8 out of 10 marketers consider YouTube to be one of the best platforms to advertise their products and services, and 90% of the people say that they've discovered new products or brands on YouTube. Key statistics emphasize the vast reach and effectiveness of advertising on YouTube, with 2 billion users globally and high satisfaction among marketers.", '70% of the YouTube watch time comes from mobile, indicating the importance of considering mobile users when creating advertisements for YouTube. Highlighting the significance of optimizing ads for mobile users, with 70% of watch time originating from mobile devices.', 'The chapter provides video ideas for 2021, including behind the scenes videos, company culture videos, and marketing team videos, showcasing the potential of different types of content to engage and connect with audiences. Illustrating the diverse video ideas for engaging with audiences, such as behind the scenes and company culture videos, to humanize brands and connect with viewers.']}, {'end': 6446.251, 'start': 5918.453, 'title': 'Types of video content for brand marketing', 'summary': 'Highlights various types of video content for brand marketing, such as product showcase, event announcements, explainer videos, tutorials, webinars, live streams, and more, each offering unique opportunities for engaging with the audience and promoting products or services.', 'duration': 527.798, 'highlights': ['Product showcase, event announcements, explainer videos, and tutorials are key types of video content for brand marketing, offering unique opportunities for engaging with the audience and promoting products or services. These types of videos inform the audience about the new product or service, build hype for upcoming events, simplify complex concepts, and provide actionable insights and knowledge.', 'Webinars, live streams, AMA sessions, and interviews offer interactive opportunities to engage with the audience at a reduced cost, generating excitement and providing valuable content. These videos provide opportunities for interaction, involve the audience, and expose the brand to a new audience by featuring industry experts and influential personalities.', 'Testimonials, whiteboard videos, competitions, lists, and case studies contribute to building credibility, engaging the audience, and providing value through relatable and informative content. These videos highlight positive feedback, explain complex concepts visually, involve the audience in competitions, provide valuable information in a digestible format, and showcase real-world benefits of products or services.', 'Tech unboxing, tech reviews, and reaction videos cater to individual creators, offering engaging content that allows users to experience products, make informed decisions, and share their reactions. These types of videos allow users to experience products firsthand, make informed decisions, and share their reactions, particularly in the tech and fashion apparel industries.']}], 'duration': 945.602, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps5500649.jpg', 'highlights': ["Super Dry's 53-second video ad garnered 4.8 million views, resulting in a 4:1 return on investment and a 138% increase in brand lift.", 'YouTube has more than 2 billion users globally, with 8 out of 10 marketers considering it one of the best platforms to advertise products and services.', '70% of YouTube watch time comes from mobile, emphasizing the importance of optimizing ads for mobile users.', 'Different types of video content, such as product showcases, event announcements, and tutorials, offer unique opportunities for engaging with the audience and promoting products or services.', 'Webinars, live streams, AMA sessions, and interviews provide interactive opportunities to engage with the audience at a reduced cost, generating excitement and providing valuable content.', 'Testimonials, whiteboard videos, competitions, lists, and case studies contribute to building credibility, engaging the audience, and providing value through relatable and informative content.']}, {'end': 6981.303, 'segs': [{'end': 6548.463, 'src': 'embed', 'start': 6527.053, 'weight': 0, 'content': [{'end': 6537.318, 'text': "so you can see we've posted a number of videos over the course of the year and then our subscribers have gone basically 165 percent over the last year.", 'start': 6527.053, 'duration': 10.265}, {'end': 6544.521, 'text': "so you can see it's part of it is about posting videos, because when you post videos, you have people who can watch those videos.", 'start': 6537.318, 'duration': 7.203}, {'end': 6548.463, 'text': 'when you have people watch those videos, you can have engagements And then when you have engagement,', 'start': 6544.521, 'duration': 3.942}], 'summary': 'Posting videos increased subscribers by 165% in the last year, leading to higher engagement.', 'duration': 21.41, 'max_score': 6527.053, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps6527053.jpg'}, {'end': 6748.176, 'src': 'embed', 'start': 6723.208, 'weight': 1, 'content': [{'end': 6729.25, 'text': "don't build it just for the mass general population, because it's not going to be engaging and informative.", 'start': 6723.208, 'duration': 6.042}, {'end': 6730.91, 'text': "so that's the first place to start.", 'start': 6729.25, 'duration': 1.66}, {'end': 6734.712, 'text': 'then you want to engage that audience with relevant content.', 'start': 6730.91, 'duration': 3.802}, {'end': 6743.714, 'text': 'so if you know your audience and, depending on the topic, you want to make sure that, whatever the topic is, the content matches the topic.', 'start': 6734.712, 'duration': 9.002}, {'end': 6745.235, 'text': "don't veer off course.", 'start': 6743.714, 'duration': 1.521}, {'end': 6748.176, 'text': "If you veer off course, you're not going to engage your viewers.", 'start': 6745.475, 'duration': 2.701}], 'summary': 'Engage audience with relevant content, matching topic to engage viewers.', 'duration': 24.968, 'max_score': 6723.208, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps6723208.jpg'}, {'end': 6967.561, 'src': 'embed', 'start': 6940.979, 'weight': 2, 'content': [{'end': 6944.863, 'text': 'You know, feel free to change up the outline so the flow makes sense.', 'start': 6940.979, 'duration': 3.884}, {'end': 6947.605, 'text': 'Add visuals to your content and make it appealing.', 'start': 6945.203, 'duration': 2.402}, {'end': 6948.886, 'text': 'Always include images.', 'start': 6947.705, 'duration': 1.181}, {'end': 6954.532, 'text': 'To me, if you can use images in your videos and play off the video or the images,', 'start': 6949.087, 'duration': 5.445}, {'end': 6959.776, 'text': "then it's just going to flow and make it a little bit more engaging and appealing, meaning the content.", 'start': 6954.532, 'duration': 5.244}, {'end': 6963.7, 'text': "So visuals help guide and aid in the points you're trying to make.", 'start': 6959.856, 'duration': 3.844}, {'end': 6966.601, 'text': "so don't make it so text heavy, you know.", 'start': 6963.84, 'duration': 2.761}, {'end': 6967.561, 'text': 'accentuate it.', 'start': 6966.601, 'duration': 0.96}], 'summary': "Use visuals in videos for engaging and appealing content; don't make it text heavy.", 'duration': 26.582, 'max_score': 6940.979, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps6940979.jpg'}], 'start': 6446.711, 'title': 'Increasing youtube subscribers', 'summary': 'Discusses the importance of youtube subscribers and achieving 165% subscriber growth in a year through consistent video posting. it emphasizes the need for engaging, informative content targeted at a specific audience, using relevant examples and high-quality sources, and incorporating visuals to enhance engagement.', 'chapters': [{'end': 6981.303, 'start': 6446.711, 'title': 'Increasing youtube subscribers: tips & strategies', 'summary': 'Discusses the importance of youtube subscribers, with an example of achieving 165% subscriber growth in a year through consistent video posting. it emphasizes the need for engaging, informative content targeted at a specific audience, using relevant examples and high-quality sources, and incorporating visuals to enhance engagement.', 'duration': 534.592, 'highlights': ['The chapter discusses the importance of YouTube subscribers, with an example of achieving 165% subscriber growth in a year through consistent video posting. The speaker demonstrates the impact of consistent video posting on subscriber growth, achieving a significant 165% increase over the course of a year.', 'It emphasizes the need for engaging, informative content targeted at a specific audience, using relevant examples and high-quality sources. The chapter stresses the importance of creating engaging and informative content tailored to a specific audience, utilizing relevant examples and high-quality sources to capture and retain viewer interest.', 'Incorporating visuals to enhance engagement. The transcript emphasizes the use of visuals to aid in conveying points and making the content more appealing and engaging, suggesting the inclusion of images to balance and enhance the video content.']}], 'duration': 534.592, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps6446711.jpg', 'highlights': ['The speaker demonstrates the impact of consistent video posting on subscriber growth, achieving a significant 165% increase over the course of a year.', 'The chapter stresses the importance of creating engaging and informative content tailored to a specific audience, utilizing relevant examples and high-quality sources to capture and retain viewer interest.', 'The transcript emphasizes the use of visuals to aid in conveying points and making the content more appealing and engaging, suggesting the inclusion of images to balance and enhance the video content.']}, {'end': 7807.362, 'segs': [{'end': 7010.929, 'src': 'embed', 'start': 6981.303, 'weight': 1, 'content': [{'end': 6982.703, 'text': 'so it goes back to point one.', 'start': 6981.303, 'duration': 1.4}, {'end': 6990.105, 'text': "if you know who your audience is, you're talking to them as if they're right in front of you and not you're above them or they're below you.", 'start': 6982.703, 'duration': 7.402}, {'end': 6991.145, 'text': 'you want to talk at them.', 'start': 6990.105, 'duration': 1.04}, {'end': 6996.231, 'text': 'So add cards and screens and pattern interrupts to engage your audience.', 'start': 6991.405, 'duration': 4.826}, {'end': 7001.658, 'text': 'And so YouTube cards are just interactive panels that slide in and out when a video is playing.', 'start': 6996.331, 'duration': 5.327}, {'end': 7005.562, 'text': 'So it encourages interaction by the viewer.', 'start': 7001.838, 'duration': 3.724}, {'end': 7010.929, 'text': 'So you can add up to five cards, which include images, text or clickable links.', 'start': 7005.843, 'duration': 5.086}], 'summary': 'Engage audience with youtube cards, up to 5 interactive panels with images, text, and links.', 'duration': 29.626, 'max_score': 6981.303, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps6981303.jpg'}, {'end': 7134.82, 'src': 'embed', 'start': 7111.226, 'weight': 3, 'content': [{'end': 7118.931, 'text': "But knowing that if you publish consistently and somebody does get the email once a week, then it's more likely they're going to engage,", 'start': 7111.226, 'duration': 7.705}, {'end': 7123.373, 'text': 'especially if the content is original, engaging and informative.', 'start': 7118.931, 'duration': 4.442}, {'end': 7127.696, 'text': 'So frequent video publishing equals more subscriptions.', 'start': 7123.453, 'duration': 4.243}, {'end': 7134.82, 'text': 'So according to Social Media Examiner, YouTube channels that publish videos more than once a week are performing much better.', 'start': 7127.916, 'duration': 6.904}], 'summary': 'Frequent video publishing leads to more engagement and subscriptions, as youtube channels publishing more than once a week perform much better.', 'duration': 23.594, 'max_score': 7111.226, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps7111226.jpg'}, {'end': 7435.928, 'src': 'embed', 'start': 7411.151, 'weight': 0, 'content': [{'end': 7417.716, 'text': "so that way you know when somebody plays the video they're going to see it what it looks like up front and then the way you finish it.", 'start': 7411.151, 'duration': 6.565}, {'end': 7423.799, 'text': "they're going to see an end screen at the end, and so you just don't want to keep it dark and black and non-descriptive.", 'start': 7417.716, 'duration': 6.083}, {'end': 7430.143, 'text': 'so, according to backlinko, using an exact keyword in your video title can help you with rankings.', 'start': 7423.799, 'duration': 6.344}, {'end': 7433.926, 'text': 'so high ranking, more views, more views, more subscribers.', 'start': 7430.143, 'duration': 3.783}, {'end': 7435.928, 'text': "So that's what I've been saying all along.", 'start': 7434.246, 'duration': 1.682}], 'summary': 'Using exact keyword in video title can help with rankings, leading to higher views and subscribers.', 'duration': 24.777, 'max_score': 7411.151, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps7411151.jpg'}], 'start': 6981.303, 'title': 'Engaging and optimizing youtube audience', 'summary': 'Discusses engaging the youtube audience through understanding behavior, utilizing youtube cards, and consistent video publishing, and emphasizes optimizing strategies for more subscribers and higher rankings, including video optimization and channel strategies.', 'chapters': [{'end': 7111.066, 'start': 6981.303, 'title': 'Engaging your youtube audience', 'summary': 'Discusses engaging the youtube audience by understanding their behavior, utilizing youtube cards for interaction, and the importance of consistency in video publishing to increase subscribers and user engagement.', 'duration': 129.763, 'highlights': ['Publishing videos consistently can help increase YouTube subscribers, as users are more likely to engage with a channel that has a regular schedule, similar to a popular TV program, resulting in more user engagement and subscriptions.', 'YouTube cards are interactive panels that encourage viewer interaction, allowing up to five cards with images, text, or clickable links, thus enhancing the engagement of the audience and making the content more interactive and captivating.', 'Understanding the audience and addressing them as equals, utilizing pattern interrupts, and adding cards and screens during video content can significantly enhance audience engagement and interaction, leading to a more captivating and interactive content experience.', "Subscribing to a YouTube channel enables users to receive notifications via email, allowing immediate access to new content, which encourages user engagement and viewing, thus increasing the likelihood of subscribers engaging with the channel's content."]}, {'end': 7807.362, 'start': 7111.226, 'title': 'Optimizing youtube for more subscribers', 'summary': 'Emphasizes the importance of consistent video publishing, frequent video publishing, and video optimization, which can lead to more subscribers and higher rankings, backed by examples and strategies, such as optimizing video titles, descriptions, and tags, using exact keywords, and leveraging channel optimization strategies like trailers, keywords, and artwork.', 'duration': 696.136, 'highlights': ['Frequent video publishing equals more subscriptions, as YouTube channels that publish more than once a week perform much better, according to Social Media Examiner.', 'Optimizing videos is crucial for higher rankings and audience engagement, as not optimizing the videos can lead to lower visibility and engagement, impacting subscriber growth.', 'Using exact keyword in video title and optimizing titles, descriptions, and tags can significantly impact rankings and subscribers, as highlighted by Backlinko.', 'Channel optimization, including creating a compelling trailer, using relevant channel keywords, and adding attractive channel artwork, can help in attracting and engaging viewers, ultimately leading to more subscribers.']}], 'duration': 826.059, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps6981303.jpg', 'highlights': ['Using exact keyword in video title and optimizing titles, descriptions, and tags can significantly impact rankings and subscribers, as highlighted by Backlinko.', 'Understanding the audience and addressing them as equals, utilizing pattern interrupts, and adding cards and screens during video content can significantly enhance audience engagement and interaction, leading to a more captivating and interactive content experience.', 'YouTube cards are interactive panels that encourage viewer interaction, allowing up to five cards with images, text, or clickable links, thus enhancing the engagement of the audience and making the content more interactive and captivating.', 'Frequent video publishing equals more subscriptions, as YouTube channels that publish more than once a week perform much better, according to Social Media Examiner.']}, {'end': 8411.232, 'segs': [{'end': 7871.102, 'src': 'embed', 'start': 7832.209, 'weight': 0, 'content': [{'end': 7835.97, 'text': 'So you want to organize your videos into different playlists.', 'start': 7832.209, 'duration': 3.761}, {'end': 7840.031, 'text': 'So those playlists are going to feature on the home page of your channel.', 'start': 7836.11, 'duration': 3.921}, {'end': 7846.954, 'text': 'so how you organize the playlist is totally up to you, but i would certainly create a playlist for different sections.', 'start': 7840.191, 'duration': 6.763}, {'end': 7850.995, 'text': 'so, depending on your product, your services, think about how you want to organize.', 'start': 7846.954, 'duration': 4.041}, {'end': 7854.156, 'text': "don't just stick all your videos in one playlist.", 'start': 7850.995, 'duration': 3.161}, {'end': 7858.378, 'text': 'then optimize the playlist titles and descriptions for search rankings.', 'start': 7854.156, 'duration': 4.222}, {'end': 7865.561, 'text': 'so, just like the videos themselves, just like the channel description, you have an opportunity to optimize the playlist titles and descriptions.', 'start': 7858.378, 'duration': 7.183}, {'end': 7871.102, 'text': 'so be very keen on aligning the right keyword with the playlist title.', 'start': 7865.561, 'duration': 5.541}], 'summary': 'Organize videos into different playlists for channel homepage, optimize titles for search rankings.', 'duration': 38.893, 'max_score': 7832.209, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps7832209.jpg'}, {'end': 7911.462, 'src': 'embed', 'start': 7888.928, 'weight': 2, 'content': [{'end': 7898.494, 'text': "So we want to rearrange the videos in a way that we're maybe putting the freshest, the most newest, the video that's been published last first.", 'start': 7888.928, 'duration': 9.566}, {'end': 7901.656, 'text': 'So almost in descending order, if you will.', 'start': 7898.734, 'duration': 2.922}, {'end': 7906.84, 'text': 'So we want our users to see what video has the latest in that particular playlist.', 'start': 7901.716, 'duration': 5.124}, {'end': 7908.941, 'text': "So they're seeing the most recent first.", 'start': 7907.02, 'duration': 1.921}, {'end': 7911.462, 'text': 'But you can rearrange your videos any way you want.', 'start': 7909.161, 'duration': 2.301}], 'summary': 'Rearrange videos to display the most recent first for user convenience.', 'duration': 22.534, 'max_score': 7888.928, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps7888928.jpg'}, {'end': 7962.964, 'src': 'embed', 'start': 7933.676, 'weight': 3, 'content': [{'end': 7935.298, 'text': 'Just have some rationale behind that.', 'start': 7933.676, 'duration': 1.622}, {'end': 7939.483, 'text': 'So choose a playlist thumbnail from a top performing video.', 'start': 7935.498, 'duration': 3.985}, {'end': 7945.11, 'text': 'So for example, if I go back to our YouTube page, you can see the top performing videos here.', 'start': 7939.763, 'duration': 5.347}, {'end': 7948.454, 'text': 'You know, for example, this one, we got a nice thumbnail here.', 'start': 7945.39, 'duration': 3.064}, {'end': 7959.442, 'text': 'What is machine learning? So if I click on that, Most popular videos, so 3000 likes on this video, a lot of views, 250, 000 plus views.', 'start': 7948.594, 'duration': 10.848}, {'end': 7962.964, 'text': 'So have a thumbnail to go along with that particular video.', 'start': 7959.662, 'duration': 3.302}], 'summary': 'Select playlist thumbnail from top performing video with 3000 likes and 250,000+ views.', 'duration': 29.288, 'max_score': 7933.676, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps7933676.jpg'}, {'end': 8053.003, 'src': 'embed', 'start': 8025.418, 'weight': 4, 'content': [{'end': 8029.322, 'text': 'Hey, tip number five, produce high quality videos.', 'start': 8025.418, 'duration': 3.904}, {'end': 8040.312, 'text': "So we need to get in the habit of producing high quality videos because viewers don't prefer to watch videos that have poor audio and video quality.", 'start': 8029.782, 'duration': 10.53}, {'end': 8041.473, 'text': "It's just that simple.", 'start': 8040.492, 'duration': 0.981}, {'end': 8045.416, 'text': 'you need to know what it takes to produce high quality videos.', 'start': 8041.693, 'duration': 3.723}, {'end': 8047.478, 'text': "if you don't, you're just going to discredit.", 'start': 8045.416, 'duration': 2.062}, {'end': 8049.86, 'text': "you're not going to come across as relevant.", 'start': 8047.478, 'duration': 2.382}, {'end': 8053.003, 'text': "you know, i'm going to come across as qualified professional.", 'start': 8049.86, 'duration': 3.143}], 'summary': 'Producing high quality videos is crucial for viewer engagement and credibility.', 'duration': 27.585, 'max_score': 8025.418, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps8025418.jpg'}, {'end': 8160.329, 'src': 'embed', 'start': 8131.061, 'weight': 7, 'content': [{'end': 8135.124, 'text': 'you want to create your videos in 1080 pixel size.', 'start': 8131.061, 'duration': 4.063}, {'end': 8139.428, 'text': "okay, that's hd, and so you want to have at least minimum 1080.", 'start': 8135.124, 'duration': 4.304}, {'end': 8140.729, 'text': 'so anything less than that.', 'start': 8139.428, 'duration': 1.301}, {'end': 8147.815, 'text': "it's probably going to come across as not so good maybe staticky, blurry, not professional, not high def.", 'start': 8140.729, 'duration': 7.086}, {'end': 8153.58, 'text': 'so you want to create a high def video, and 1080 is about the minimum you want to go.', 'start': 8147.815, 'duration': 5.765}, {'end': 8156.964, 'text': 'and then you want to plan your video script before filming.', 'start': 8153.96, 'duration': 3.004}, {'end': 8160.329, 'text': 'so it goes back to some of the other points i made earlier.', 'start': 8156.964, 'duration': 3.365}], 'summary': 'Create videos in 1080p for professional quality, plan video script before filming.', 'duration': 29.268, 'max_score': 8131.061, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps8131061.jpg'}, {'end': 8392.574, 'src': 'embed', 'start': 8347.284, 'weight': 5, 'content': [{'end': 8355.931, 'text': 'in fact, according to backlinko, youtube preferably ranks hd videos, so you got to have that 1080 pixel size.', 'start': 8347.284, 'duration': 8.647}, {'end': 8360.574, 'text': 'that way, you know your video is going to come across crisp and clear, and youtube prefers that.', 'start': 8355.931, 'duration': 4.643}, {'end': 8364.816, 'text': 'tip six add a subscriber watermark to your videos.', 'start': 8360.693, 'duration': 4.123}, {'end': 8368.097, 'text': 'so this is a great feature in youtube.', 'start': 8364.816, 'duration': 3.281}, {'end': 8373.42, 'text': "so it's a feature that allows you to add a watermark that can be shown on all your videos.", 'start': 8368.097, 'duration': 5.323}, {'end': 8375.12, 'text': 'the reason why you want that watermark?', 'start': 8373.42, 'duration': 1.7}, {'end': 8378.722, 'text': 'because you want to keep reminding your audience to subscribe to your channel.', 'start': 8375.12, 'duration': 3.602}, {'end': 8386.007, 'text': "the watermark can be whatever you want, but normally it's going to be some type of logo or brand in a call to action.", 'start': 8378.722, 'duration': 7.285}, {'end': 8391.333, 'text': 'And so how do you add a watermark to your video? Well, you log into your YouTube account.', 'start': 8386.227, 'duration': 5.106}, {'end': 8392.574, 'text': "It's pretty simple.", 'start': 8391.393, 'duration': 1.181}], 'summary': 'Youtube prefers 1080p videos, add subscriber watermark for more subscriptions.', 'duration': 45.29, 'max_score': 8347.284, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps8347284.jpg'}], 'start': 7807.362, 'title': 'Optimizing youtube channel and video production', 'summary': 'Discusses organizing videos into playlists, optimizing playlist titles and descriptions for search rankings, producing high quality 1080 pixel videos, using good lighting, planning a video script, and employing various video features to enhance user experience and search rankings on a channel.', 'chapters': [{'end': 8130.821, 'start': 7807.362, 'title': 'Optimizing youtube channel for project management', 'summary': 'Discusses the importance of organizing videos into playlists, optimizing playlist titles and descriptions for search rankings, rearranging videos in descending order of freshness, choosing playlist thumbnails from top performing videos, and producing high quality videos to enhance user experience and search rankings on a channel.', 'duration': 323.459, 'highlights': ["Organize videos into playlists and feature them on the home page to optimize channel layout. Emphasizes the importance of organizing videos into different playlists and featuring them on the channel's home page for better organization and user experience.", 'Optimize playlist titles and descriptions with relevant keywords for higher search rankings. Stresses the need to optimize playlist titles and descriptions with relevant keywords to improve search rankings and visibility of the channel.', 'Rearrange videos in playlists in descending order of freshness or popularity to enhance user engagement. Encourages rearranging videos within playlists based on freshness or popularity to improve user engagement and visibility of recent or popular content.', 'Choose playlist thumbnails from top performing videos to attract user attention. Advises selecting playlist thumbnails from top performing videos to attract user attention and improve click-through rates on the channel.', 'Produce high quality videos with clear audio and video to enhance user experience and credibility. Underlines the importance of producing high quality videos with clear audio and video to enhance user experience, credibility, and overall channel performance.']}, {'end': 8411.232, 'start': 8131.061, 'title': 'Producing high-quality videos', 'summary': 'Emphasizes the importance of creating high definition (1080 pixels) videos, using good lighting, planning a video script, and employing various video features to produce professional and engaging content, as it is essential for building a reputable and professional organization. backlinko suggests that youtube preferably ranks hd videos, specifically 1080 pixel size. additionally, adding a subscriber watermark to the videos is recommended to encourage audience subscription.', 'duration': 280.171, 'highlights': ['Backlinko suggests that YouTube preferably ranks HD videos, particularly 1080 pixel size. According to Backlinko, YouTube preferably ranks HD videos, specifically 1080 pixel size, indicating the importance of producing high-definition videos to ensure better visibility and ranking on the platform.', 'Adding a subscriber watermark to the videos is recommended to encourage audience subscription. The chapter recommends adding a subscriber watermark to the videos to continually remind the audience to subscribe to the channel, thereby contributing to audience engagement and growth.', 'Emphasizes the importance of creating high definition (1080 pixels) videos, using good lighting, planning a video script, and employing various video features to produce professional and engaging content. The chapter underscores the significance of producing high-definition videos, utilizing good lighting, planning video scripts, and leveraging video features to create professional and engaging content, essential for building a reputable and professional organization.']}], 'duration': 603.87, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps7807362.jpg', 'highlights': ['Organize videos into playlists and feature them on the home page to optimize channel layout.', 'Optimize playlist titles and descriptions with relevant keywords for higher search rankings.', 'Rearrange videos in playlists in descending order of freshness or popularity to enhance user engagement.', 'Choose playlist thumbnails from top performing videos to attract user attention.', 'Produce high quality videos with clear audio and video to enhance user experience and credibility.', 'Backlinko suggests that YouTube preferably ranks HD videos, particularly 1080 pixel size.', 'Adding a subscriber watermark to the videos is recommended to encourage audience subscription.', 'Emphasizes the importance of creating high definition (1080 pixels) videos, using good lighting, planning a video script, and employing various video features to produce professional and engaging content.']}, {'end': 9343.608, 'segs': [{'end': 8807.233, 'src': 'embed', 'start': 8764.961, 'weight': 0, 'content': [{'end': 8770.745, 'text': "If there's anything you see about rewarding the audience or engaging with the audience, feel free to comment.", 'start': 8764.961, 'duration': 5.784}, {'end': 8778.85, 'text': "We'd love to get your suggestions, because if you can engage with the audience even more, then that's only going to net positive results,", 'start': 8770.845, 'duration': 8.005}, {'end': 8781.592, 'text': 'not only in rankings, but with your subscriber base.', 'start': 8778.85, 'duration': 2.742}, {'end': 8783.653, 'text': 'So comments are the way to go.', 'start': 8781.852, 'duration': 1.801}, {'end': 8787.536, 'text': 'Solicit comments, respond to the comments, reward the comments.', 'start': 8783.853, 'duration': 3.683}, {'end': 8791.86, 'text': 'Tip number eight, promote your videos on different platforms.', 'start': 8787.856, 'duration': 4.004}, {'end': 8796.123, 'text': 'So promoting your videos on different platforms has been around for many years.', 'start': 8792.06, 'duration': 4.063}, {'end': 8797.364, 'text': "It's a good strategy.", 'start': 8796.183, 'duration': 1.181}, {'end': 8800.507, 'text': 'Once you create your video on YouTube, you want people to see it.', 'start': 8797.645, 'duration': 2.862}, {'end': 8801.728, 'text': 'You wanna get it out there.', 'start': 8800.727, 'duration': 1.001}, {'end': 8807.233, 'text': 'So if you wanna increase your YouTube subscribers, this is a strategy you have to perform.', 'start': 8801.908, 'duration': 5.325}], 'summary': 'Engage with the audience to boost rankings and subscriber base. promote videos on different platforms for increased visibility and subscriber growth.', 'duration': 42.272, 'max_score': 8764.961, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps8764961.jpg'}, {'end': 9020.96, 'src': 'embed', 'start': 8993.084, 'weight': 2, 'content': [{'end': 8996.646, 'text': 'so the whole idea is more eyeballs, more potential subscribers.', 'start': 8993.084, 'duration': 3.562}, {'end': 9000.448, 'text': 'Engage your audience by posting your video links on community pages.', 'start': 8996.886, 'duration': 3.562}, {'end': 9008.493, 'text': "So for example, you know, we're promoting something here on a community page and that's going to get some additional traffic over to us.", 'start': 9000.768, 'duration': 7.725}, {'end': 9013.076, 'text': 'You can always bookmark your videos on bookmarking sites like stumbledupon.com.', 'start': 9008.613, 'duration': 4.463}, {'end': 9020.96, 'text': "Again, this is free, very little time to do this, but it's a chance for you to get the video out there and even generate a backlink.", 'start': 9013.156, 'duration': 7.804}], 'summary': 'Increase viewership and subscribers by sharing video links on community pages and bookmarking sites, offering potential for additional traffic and backlinks.', 'duration': 27.876, 'max_score': 8993.084, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps8993084.jpg'}, {'end': 9063.331, 'src': 'embed', 'start': 9034.725, 'weight': 3, 'content': [{'end': 9037.385, 'text': "it doesn't have to be necessarily a competitor.", 'start': 9034.725, 'duration': 2.66}, {'end': 9041.406, 'text': 'it can be a complementary product or service, and if you offer that,', 'start': 9037.385, 'duration': 4.021}, {'end': 9050.708, 'text': 'then go ahead and collaborate with them and see if you can exchange your videos on their channel and you can take their video and put it on your channel in a particular playlist.', 'start': 9041.406, 'duration': 9.302}, {'end': 9054.849, 'text': "Okay so that's a way to collaborate with other YouTube channels is swap videos.", 'start': 9050.888, 'duration': 3.961}, {'end': 9060.81, 'text': 'You could join high PR QA sites and post answers to the questions related to your video.', 'start': 9055.069, 'duration': 5.741}, {'end': 9063.331, 'text': 'Like Cora is always a good example or Ehab.', 'start': 9060.87, 'duration': 2.461}], 'summary': 'Collaborate with complementary channels to swap videos and join high pr qa sites to post answers for video promotion.', 'duration': 28.606, 'max_score': 9034.725, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps9034725.jpg'}, {'end': 9231.703, 'src': 'embed', 'start': 9205.613, 'weight': 4, 'content': [{'end': 9211.475, 'text': "you want to work in that keyword that's relevant to the topic and work that into the title.", 'start': 9205.613, 'duration': 5.862}, {'end': 9215.016, 'text': 'work it into the description and work it into those tags.', 'start': 9211.475, 'duration': 3.541}, {'end': 9217.957, 'text': 'Tip four you want to optimize your YouTube channel.', 'start': 9215.256, 'duration': 2.701}, {'end': 9220.298, 'text': "There's lots of features available.", 'start': 9217.997, 'duration': 2.301}, {'end': 9227.721, 'text': 'Okay, you want to start with your description of your channel because the description is what shows up when somebody does a search or sees your video.', 'start': 9220.318, 'duration': 7.403}, {'end': 9228.902, 'text': 'So that is key.', 'start': 9227.821, 'duration': 1.081}, {'end': 9231.703, 'text': 'You always want to optimize your channel as well as your videos.', 'start': 9228.942, 'duration': 2.761}], 'summary': 'Optimize youtube channel with relevant keywords in title, description, and tags for search visibility.', 'duration': 26.09, 'max_score': 9205.613, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps9205613.jpg'}, {'end': 9341.987, 'src': 'heatmap', 'start': 9254.633, 'weight': 1, 'content': [{'end': 9258.777, 'text': 'okay, in the creator studio you want to be able to add a subscriber watermark.', 'start': 9254.633, 'duration': 4.144}, {'end': 9264.401, 'text': 'that way people know who you are and you can add that call to action so that they can subscribe to your video.', 'start': 9258.777, 'duration': 5.624}, {'end': 9271.047, 'text': 'tip seven engage with your audience comments, comments, comments, in fact, for those watching this video now,', 'start': 9264.401, 'duration': 6.646}, {'end': 9275.09, 'text': 'if you have any comments on any of the tips that we provided, feel free to put them in there.', 'start': 9271.047, 'duration': 4.043}, {'end': 9277.711, 'text': 'We will respond and we will reward.', 'start': 9275.31, 'duration': 2.401}, {'end': 9279.671, 'text': "And that's what you want to do with your audience.", 'start': 9277.911, 'duration': 1.76}, {'end': 9286.954, 'text': "You want to engage with your audience to make them feel like they're part of the community and part of the solution.", 'start': 9279.711, 'duration': 7.243}, {'end': 9290.035, 'text': 'And then tip eight, promote your videos in different platforms.', 'start': 9286.974, 'duration': 3.061}, {'end': 9297.14, 'text': "There's plenty of opportunities from social, to blog posts, to influencer marketing, to email marketing.", 'start': 9290.075, 'duration': 7.065}, {'end': 9301.184, 'text': 'Lots of different opportunities to get that link out there.', 'start': 9297.46, 'duration': 3.724}, {'end': 9308.091, 'text': "The more you can get that link out there, the more traffic you're gonna drive, the more traffic, the more eyeballs are gonna realize hey,", 'start': 9301.424, 'duration': 6.667}, {'end': 9309.313, 'text': 'this is some good stuff here.', 'start': 9308.091, 'duration': 1.222}, {'end': 9311.235, 'text': "I'm gonna subscribe to this video.", 'start': 9309.433, 'duration': 1.802}, {'end': 9312.836, 'text': "I'm gonna subscribe to this channel.", 'start': 9311.255, 'duration': 1.581}, {'end': 9316.1, 'text': "And I'm gonna wait for this channel to produce more videos.", 'start': 9312.997, 'duration': 3.103}, {'end': 9317.24, 'text': 'So these are the tips.', 'start': 9316.32, 'duration': 0.92}, {'end': 9323.122, 'text': 'And with these key takeaways and these tips, you should be on your way to increasing your subscriber base.', 'start': 9317.8, 'duration': 5.322}, {'end': 9329.384, 'text': 'And with that, we have come to the end of this YouTube marketing full course video for 2021.', 'start': 9323.642, 'duration': 5.742}, {'end': 9331.704, 'text': 'I hope it was informative and interesting.', 'start': 9329.384, 'duration': 2.32}, {'end': 9337.226, 'text': 'If you have any questions about the topics covered in this video, please ask away in the comment section below,', 'start': 9332.225, 'duration': 5.001}, {'end': 9340.567, 'text': 'and our team of experts will be happy to solve all your queries.', 'start': 9337.226, 'duration': 3.341}, {'end': 9341.987, 'text': 'Thank you for watching.', 'start': 9341.127, 'duration': 0.86}], 'summary': 'Tips for increasing subscriber base: add watermark, engage with comments, promote across platforms. end of youtube marketing full course video for 2021.', 'duration': 87.354, 'max_score': 9254.633, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps9254633.jpg'}], 'start': 8411.232, 'title': 'Maximizing youtube video exposure', 'summary': 'Emphasizes strategies to maximize youtube video exposure, including collaborating with websites and youtube channels, using email marketing and community pages, aiming to increase traffic and subscribers, with examples from backlinko and influencer marketing.', 'chapters': [{'end': 8787.536, 'start': 8411.232, 'title': 'Engaging with audience on youtube', 'summary': 'Emphasizes the importance of engaging with the audience on youtube, offering tips to increase engagement and subscriber base, and highlighting the impact of video comments on ranking, as stated by backlinko.', 'duration': 376.304, 'highlights': ['Engage with audience to increase likelihood of turning viewers into customers through immediate interaction and gratification. The immediate interaction with viewers increases the likelihood of turning them into customers; expressing gratitude at the end of videos and providing more information can further engage the audience.', 'Encourage audience feedback and respond positively, incorporating feedback to avoid repeating mistakes and create future videos based on audience requests. Encouraging feedback and responding positively helps in avoiding repeated mistakes and creating future videos based on audience requests.', 'Reward excellent commenters with incentives such as gift cards, promotions, or emoji responses to positively engage with the audience. Rewarding excellent commenters with incentives and positive emoji responses can positively engage the audience.', 'Host live streams and dedicate videos to subscribers to create a two-way conversation and build a relationship with the audience. Hosting live streams and dedicating videos to subscribers can create a two-way conversation and build a relationship with the audience.', 'Leverage YouTube stories and user-generated content to captivate viewers and increase engagement, as well as solicit comments to improve rankings and subscriber base. Leveraging YouTube stories, user-generated content, and soliciting comments can help captivate viewers, improve rankings, and increase the subscriber base.']}, {'end': 8952.579, 'start': 8787.856, 'title': 'Promote youtube videos on different platforms', 'summary': 'Emphasizes the strategy of promoting youtube videos on various platforms, such as facebook, twitter, instagram, forums, and influential websites to increase subscribers and generate traffic, with examples including backlinks from authoritative websites and leveraging influencer marketing.', 'duration': 164.723, 'highlights': ['Promote YouTube videos on various platforms such as Facebook, Twitter, Instagram, forums, and influential websites to increase subscribers and generate traffic. Promoting videos on different platforms is a good strategy to increase YouTube subscribers and generate awareness and traffic for the videos.', 'Examples include backlinks from authoritative websites and leveraging influencer marketing. Utilizing backlinks from authoritative websites and influencer marketing can help to increase traffic and reach a wider audience for the videos.', 'Utilize testimonial link building to include video links in testimonials. Testimonial link building can be used to include video links in testimonials, which can help in generating traffic and awareness for the videos.']}, {'end': 9343.608, 'start': 8952.819, 'title': 'Maximizing youtube video exposure', 'summary': 'Provides strategies to maximize youtube video exposure, including collaborating with websites and youtube channels, using email marketing and community pages, and optimizing videos and channels, aiming to increase traffic and subscribers.', 'duration': 390.789, 'highlights': ['Engage your audience by posting your video links on community pages. Posting video links on community pages can attract additional traffic to the video, potentially increasing viewership and subscribers.', "Collaborate with other YouTube channels to exchange and promote videos. Collaborating with other YouTube channels to exchange and promote videos can expand the video's reach, potentially increasing subscribers and viewership.", "Optimize YouTube videos by working relevant keywords into titles, descriptions, and tags. Optimizing YouTube videos with relevant keywords in titles, descriptions, and tags can improve the video's visibility and searchability, potentially increasing viewership.", "Produce high-quality videos with good audio and video equipment. Producing high-quality videos with good audio and video equipment can enhance the video's professional appearance, potentially attracting more subscribers and viewers.", "Promote videos in different platforms, including social media, blog posts, and influencer marketing. Promoting videos across various platforms can increase the video's exposure, potentially driving more traffic and increasing subscribers."]}], 'duration': 932.376, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/fiSFoI1oGps/pics/fiSFoI1oGps8411232.jpg', 'highlights': ['Leverage YouTube stories, user-generated content, and soliciting comments to captivate viewers and increase engagement.', 'Promote YouTube videos on various platforms such as Facebook, Twitter, Instagram, forums, and influential websites to increase subscribers and generate traffic.', 'Engage your audience by posting your video links on community pages to attract additional traffic and potentially increase viewership and subscribers.', "Collaborate with other YouTube channels to exchange and promote videos, expanding the video's reach and potentially increasing subscribers and viewership.", 'Optimize YouTube videos with relevant keywords in titles, descriptions, and tags to improve visibility and searchability, potentially increasing viewership.']}], 'highlights': ["YouTube Studio Beta update emphasizes platform's commitment to improving user experience and providing new tools for content creators.", 'Qualifying for AdSense requires 4,000 watch hours in the previous 12 months and 1,000 subscribers, demonstrating the need for a strong subscriber base and consistent viewership for monetization.', "Video ads on YouTube receive viewer attention 83% of the time, leveraging the platform's massive reach and high mobile user percentage for effective advertising.", 'Bumper ads are non-skippable, six-second ads designed to drive reach and impact through quick message delivery, aiming to capture audience curiosity, highlighting the effectiveness of non-skippable bumper ads in delivering a quick, impactful message within six seconds, driving reach and impact by capturing audience curiosity.', 'Outstream video ads reach users regardless of the site or application, are non-skippable, 15-20 seconds long, and use a bidding model based on viewable cost per 1,000 impressions.', 'Choosing the right ad type is crucial for targeting the right audience on YouTube.', "Super Dry's 53-second video ad garnered 4.8 million views, resulting in a 4:1 return on investment and a 138% increase in brand lift.", 'The speaker demonstrates the impact of consistent video posting on subscriber growth, achieving a significant 165% increase over the course of a year.', 'Using exact keyword in video title and optimizing titles, descriptions, and tags can significantly impact rankings and subscribers, as highlighted by Backlinko.', 'Organize videos into playlists and feature them on the home page to optimize channel layout.', 'Leverage YouTube stories, user-generated content, and soliciting comments to captivate viewers and increase engagement.']}