title
Google Analytics Tutorial 2023 | Google Analytics Course | Google Analytics | Simplilearn

description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=GoogleAnalytics-e6ntvZDErQ4&utm_medium=DescriptionFirstFold&utm_source=youtube This video on Google Analytics Course 2023by Simplilearn will cover all the Important aspects of Google Analytics. In this Google Analytics tutorial for beginners, we will take you through the various functionalities of Google Analytics in depth. This Google Analytics Tutorial for Beginners will help you create your Google Analytics Account, help you understand how to effectively measure the performance of your website, and will also help you with Setting up goals in Google Analytics and Creating Events as well. The following topics will be covered in this Google Analytics Tutorial Video: 00:00:00 What is Google Analytics 00:01:17 How does Google Analytics Work? 00:57:40 Setting up Goals 01:35:18 Creating Events? 02:01:15 Google Tag Manager 02:36:48 How to Rank at #1 on Google ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs #GoogleAnalytics #GoogleAnalyticsTutorialForBeginners #GoogleAnalyticsFullCourse #GoogleAnalyticsCourse #Simplilearn What is Google Analytics? Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It can help organizations determine top sources of user traffic, gauge the success of their marketing activities and campaigns, track goal completions (such as purchases, adding products to carts), discover patterns and trends in user engagement and obtain other visitor information such as demographics. ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Become eligible to be part of the Purdue University Alumni Association - Masterclasses delivered by Purdue faculty - Harvard Business Publishing Cases - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects - 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. - 35+ digital marketing tools - Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs) - Course aligned with Hootsuite and SE Ranking certification - Learn using Meta Business Coach Chatbot - Live classes delivered by Industry Experts along with self-paced content ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology 👉Learn more at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=GoogleAnalytics-e6ntvZDErQ4&utm_medium=Description&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

detail
{'title': 'Google Analytics Tutorial 2023 | Google Analytics Course | Google Analytics | Simplilearn', 'heatmap': [{'end': 837.46, 'start': 691.733, 'weight': 1}, {'end': 2501.247, 'start': 2357.117, 'weight': 0.986}, {'end': 9442.374, 'start': 9297.675, 'weight': 0.998}], 'summary': 'This google analytics tutorial provides comprehensive coverage of setup, features, metrics, goal tracking, and event setup. it also covers seo strategies including keyword research, content optimization, and website seo optimization, emphasizing the impact of these strategies, such as increased organic sessions and improved user engagement.', 'chapters': [{'end': 188.678, 'segs': [{'end': 47.398, 'src': 'embed', 'start': 7.574, 'weight': 0, 'content': [{'end': 9.495, 'text': 'hello everyone and welcome to this.', 'start': 7.574, 'duration': 1.921}, {'end': 11.315, 'text': 'google analytics full course video.', 'start': 9.495, 'duration': 1.82}, {'end': 20.717, 'text': 'by simply learn today we will understand google analytics, which is the best analytical tool provided by google to check up on our website.', 'start': 11.315, 'duration': 9.402}, {'end': 28.499, 'text': 'we will understand how google analytics works, how we can use it to measure the performance of our website.', 'start': 20.717, 'duration': 7.782}, {'end': 35.301, 'text': "we'll also understand how to set up goals and create events that will help us keep our website on track.", 'start': 28.499, 'duration': 6.802}, {'end': 44.995, 'text': 'Next, we will look at Google Tag Manager and, towards the end, we will unlock the mystery of how to rank at number one position on Google.', 'start': 36.346, 'duration': 8.649}, {'end': 47.398, 'text': "It's not that hard as you think it is.", 'start': 45.415, 'duration': 1.983}], 'summary': 'Google analytics full course covering setup, performance measurement, goal setting, and google tag manager usage.', 'duration': 39.824, 'max_score': 7.574, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ47574.jpg'}, {'end': 105.219, 'src': 'embed', 'start': 73.196, 'weight': 3, 'content': [{'end': 76.498, 'text': "so let's talk about what we're going to cover today.", 'start': 73.196, 'duration': 3.302}, {'end': 83.162, 'text': "I'm going to start out with how to set up a Google Analytics account, And so we're going to talk about everything that entails,", 'start': 76.498, 'duration': 6.664}, {'end': 86.204, 'text': 'including creating your Google Analytics account.', 'start': 83.162, 'duration': 3.042}, {'end': 91.408, 'text': "We're going to talk about setting up a property in your account and what a property is.", 'start': 86.344, 'duration': 5.064}, {'end': 94.951, 'text': "We're going to talk about setting up a reporting view in your property.", 'start': 91.689, 'duration': 3.262}, {'end': 98.033, 'text': "And we're going to talk about installing the tracking code.", 'start': 95.672, 'duration': 2.361}, {'end': 105.219, 'text': "So those are the series of steps we're going to go through today in terms of setting up a Google Analytics account.", 'start': 98.073, 'duration': 7.146}], 'summary': 'The transcript covers setting up a google analytics account, including creating the account, setting up a property, creating a reporting view, and installing the tracking code.', 'duration': 32.023, 'max_score': 73.196, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ473196.jpg'}, {'end': 173.566, 'src': 'embed', 'start': 144.324, 'weight': 4, 'content': [{'end': 145.585, 'text': "That's all you need to do.", 'start': 144.324, 'duration': 1.261}, {'end': 152.37, 'text': "So when you actually go to sign up for Google Analytics, You're going to be asked to set up a new account.", 'start': 145.785, 'duration': 6.585}, {'end': 159.155, 'text': "And these are the series of steps you're going to walk through or go through to set up a new Google Analytics account.", 'start': 152.77, 'duration': 6.385}, {'end': 163.258, 'text': "So you're going to choose an account name and then you're going to choose a property name.", 'start': 159.315, 'duration': 3.943}, {'end': 166.26, 'text': 'So the account name can be anything you want it to be.', 'start': 163.618, 'duration': 2.642}, {'end': 170.063, 'text': 'The name of your company, your name, whatever you want to name it.', 'start': 166.501, 'duration': 3.562}, {'end': 173.566, 'text': 'The property name is really the website name.', 'start': 170.263, 'duration': 3.303}], 'summary': "When signing up for google analytics, you'll set up a new account and go through steps to choose an account and property name.", 'duration': 29.242, 'max_score': 144.324, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ4144324.jpg'}], 'start': 7.574, 'title': 'Google analytics setup and usage', 'summary': 'Provides a comprehensive overview of google analytics, including its functions for website performance measurement, setting up goals and events, and strategies for achieving a number one ranking on google. it also covers the step-by-step process of setting up a google analytics account, including creating an account, setting up a property, choosing a property name, and installing the tracking code, with the prerequisite being a google login and id.', 'chapters': [{'end': 47.398, 'start': 7.574, 'title': 'Google analytics full course', 'summary': 'Covers an overview of google analytics, its functions for website performance measurement, setting up goals and events, and strategies for achieving a number one ranking on google.', 'duration': 39.824, 'highlights': ['The chapter provides an overview of Google Analytics, the best analytical tool by Google for website performance measurement.', 'It explains the setup of goals and events to track website performance.', 'The video discusses strategies for achieving a number one ranking on Google.', 'It also covers the usage and functioning of Google Tag Manager for website management.']}, {'end': 188.678, 'start': 48.318, 'title': 'Setting up google analytics', 'summary': 'Covers how to set up a google analytics account, including the steps to create an account, set up a property, choose a property name, and install the tracking code, with the prerequisite being a google login and id.', 'duration': 140.36, 'highlights': ['The chapter covers how to set up a Google Analytics account Rob Sanders will discuss the steps to create an account, set up a property, choose a property name, and install the tracking code', 'The prerequisite for setting up a Google Analytics account is to have a Google login and ID The only requirement to get the account going is a Google ID and login, such as a Gmail account or any other email account used for Google products', 'The series of steps to set up a new Google Analytics account include choosing an account name and a property name The account name can be anything desired, while the property name represents the website name']}], 'duration': 181.104, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ47574.jpg', 'highlights': ['The chapter provides an overview of Google Analytics, the best analytical tool by Google for website performance measurement.', 'It explains the setup of goals and events to track website performance.', 'The video discusses strategies for achieving a number one ranking on Google.', 'The chapter covers how to set up a Google Analytics account Rob Sanders will discuss the steps to create an account, set up a property, choose a property name, and install the tracking code', 'The series of steps to set up a new Google Analytics account include choosing an account name and a property name']}, {'end': 2330.625, 'segs': [{'end': 837.46, 'src': 'heatmap', 'start': 691.733, 'weight': 1, 'content': [{'end': 697.795, 'text': "So I'm going to have then access to the demo account from Google in Google Analytics.", 'start': 691.733, 'duration': 6.062}, {'end': 705.458, 'text': "So I would recommend going this route here if you're not familiar, you're not sure what you're getting yourself into.", 'start': 698.095, 'duration': 7.363}, {'end': 708.4, 'text': 'So think of the demo account as kind of a test drive.', 'start': 705.658, 'duration': 2.742}, {'end': 713.362, 'text': "You're test driving Google Analytics before you even add any code to your website.", 'start': 708.52, 'duration': 4.842}, {'end': 715.563, 'text': 'So again, all you need is a Google account.', 'start': 713.562, 'duration': 2.001}, {'end': 724.427, 'text': "And if you have a Google account and you add the demo account to your Google Analytics account, you're going to be able to see how analytics works.", 'start': 715.963, 'duration': 8.464}, {'end': 727.096, 'text': "And so that's what I would also recommend.", 'start': 725.073, 'duration': 2.023}, {'end': 735.444, 'text': "So if you're not ready to start adding code to your website, then what you can do is just simply add the demo account.", 'start': 727.116, 'duration': 8.328}, {'end': 743.233, 'text': "And then once you add the demo account, you're free to peruse around Google Analytics to see the different types of reports it has to offer.", 'start': 735.605, 'duration': 7.628}, {'end': 751.376, 'text': "Now, when you do actually set up a Google Analytics account, you're going to have some settings that you're going to want to pay attention to.", 'start': 743.467, 'duration': 7.909}, {'end': 756.562, 'text': 'So when you set up the account, you have the account name and then you have a property.', 'start': 751.556, 'duration': 5.006}, {'end': 760.547, 'text': "So under each property you have by default, you're going to have one view.", 'start': 756.822, 'duration': 3.725}, {'end': 763.19, 'text': 'And so here you could see this view here.', 'start': 760.887, 'duration': 2.303}, {'end': 766.573, 'text': 'So, if we look at the account we set up, we set up a demo.', 'start': 763.49, 'duration': 3.083}, {'end': 767.194, 'text': 'simply learn.', 'start': 766.573, 'duration': 0.621}, {'end': 769.196, 'text': 'account property is demo.', 'start': 767.194, 'duration': 2.002}, {'end': 770.117, 'text': 'simply learn.', 'start': 769.196, 'duration': 0.921}, {'end': 778.586, 'text': "so that's associated with the website we're going to track and then again, by default, under each property, you're going to have a view, and so,", 'start': 770.117, 'duration': 8.469}, {'end': 783.031, 'text': 'by default, the name of the view is going to be called all website data and so.', 'start': 778.586, 'duration': 4.445}, {'end': 788.292, 'text': 'that view is where all your analytics data is going to be stored.', 'start': 783.591, 'duration': 4.701}, {'end': 790.233, 'text': 'so you can see my screen here.', 'start': 788.292, 'duration': 1.941}, {'end': 793.034, 'text': "there's a lot of different settings you have.", 'start': 790.233, 'duration': 2.801}, {'end': 799.855, 'text': 'you have settings under the account, you have settings under the property and you have settings under the view.', 'start': 793.034, 'duration': 6.821}, {'end': 806.297, 'text': "so we're going to talk more about these settings and future webinars for advanced Google Analytics users.", 'start': 799.855, 'duration': 6.442}, {'end': 813.021, 'text': "but for now, know that there's a bunch of settings that you have that you can play around with when it comes to google analytics,", 'start': 806.297, 'duration': 6.724}, {'end': 819.326, 'text': 'anything from adding users to your google analytics account, your google analytics property or view.', 'start': 813.021, 'duration': 6.305}, {'end': 821.168, 'text': 'you can actually set up goals.', 'start': 819.326, 'duration': 1.842}, {'end': 822.689, 'text': 'you can set up filters.', 'start': 821.168, 'duration': 1.521}, {'end': 824.451, 'text': 'you can set up segments.', 'start': 822.689, 'duration': 1.762}, {'end': 826.472, 'text': 'you can link up google ads.', 'start': 824.451, 'duration': 2.021}, {'end': 829.815, 'text': 'you can, you know, set up remarketing list.', 'start': 826.472, 'duration': 3.343}, {'end': 835.26, 'text': "there's a lot you can do in terms of the settings as it relates to google analytics.", 'start': 829.815, 'duration': 5.445}, {'end': 837.46, 'text': 'but so know those settings are there.', 'start': 835.26, 'duration': 2.2}], 'summary': 'Access google analytics demo account to test drive before adding code. explore settings for advanced usage.', 'duration': 145.727, 'max_score': 691.733, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ4691733.jpg'}, {'end': 1131.728, 'src': 'embed', 'start': 1106.9, 'weight': 3, 'content': [{'end': 1114.922, 'text': "if I'm launching a campaign or let's just say you do a new website redesign and you want to see how users performing and behaving,", 'start': 1106.9, 'duration': 8.022}, {'end': 1116.843, 'text': 'then real time is a good option for you.', 'start': 1114.922, 'duration': 1.921}, {'end': 1119.724, 'text': 'So you could see how things are happening in real time.', 'start': 1116.963, 'duration': 2.761}, {'end': 1122.285, 'text': "Now let's jump down to audience reporting.", 'start': 1119.904, 'duration': 2.381}, {'end': 1131.728, 'text': "So if I click on audience, which is just right underneath real time, I'm going to see a number of different reports available to me under audience.", 'start': 1122.445, 'duration': 9.283}], 'summary': 'Real-time data is good for monitoring campaign performance and user behavior, while audience reporting provides various available reports.', 'duration': 24.828, 'max_score': 1106.9, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ41106900.jpg'}, {'end': 1409.16, 'src': 'embed', 'start': 1379.618, 'weight': 0, 'content': [{'end': 1384.361, 'text': 'you can only go back as far as when you actually created the Google Analytics account.', 'start': 1379.618, 'duration': 4.743}, {'end': 1386.382, 'text': "you can't go prior to that.", 'start': 1384.361, 'duration': 2.021}, {'end': 1397.21, 'text': "so here I'm looking at the last 30 days and I can see almost 47% of my users were in their age range of 25 to 34.", 'start': 1386.382, 'duration': 10.828}, {'end': 1403.315, 'text': 'Now, when it comes to gender, I can see 66% represent males.', 'start': 1397.21, 'duration': 6.105}, {'end': 1409.16, 'text': 'So I can get a breakout of gender and age, as well as interest,', 'start': 1403.695, 'duration': 5.465}], 'summary': 'Google analytics shows 47% users aged 25-34, 66% males in last 30 days.', 'duration': 29.542, 'max_score': 1379.618, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ41379618.jpg'}, {'end': 1662.682, 'src': 'embed', 'start': 1611.51, 'weight': 1, 'content': [{'end': 1620.536, 'text': 'Now, if I look a little bit further at engagement, I can see how many pages on average do mobile users look at.', 'start': 1611.51, 'duration': 9.026}, {'end': 1623.457, 'text': "so versus desktop it's a little bit lower.", 'start': 1620.536, 'duration': 2.921}, {'end': 1624.358, 'text': 'you can see 3.86.', 'start': 1623.457, 'duration': 0.901}, {'end': 1627.639, 'text': "on desktop it's 4.5.", 'start': 1624.358, 'duration': 3.281}, {'end': 1635.944, 'text': 'now, if i look a little bit further in engagement, i want to be able to measure how long somebody from mobile stays on the website.', 'start': 1627.639, 'duration': 8.305}, {'end': 1644.448, 'text': "they're bouncing up 48%, but they're also looking at 3.8 pages, 3.9 almost 4 pages per session.", 'start': 1636.324, 'duration': 8.124}, {'end': 1651.591, 'text': "then that means in this report analytics is telling me they're spending about 2 minutes on the site and interestingly enough,", 'start': 1644.448, 'duration': 7.143}, {'end': 1657.656, 'text': 'I can see that mobile over the last 30 days had more transactions.', 'start': 1651.591, 'duration': 6.065}, {'end': 1662.682, 'text': 'So 51 transactions versus 34 transactions from desktop.', 'start': 1657.716, 'duration': 4.966}], 'summary': 'Mobile users spend 2 minutes on site, view 3.8 pages, and had 51 transactions in 30 days, exceeding desktop.', 'duration': 51.172, 'max_score': 1611.51, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ41611510.jpg'}, {'end': 2007.48, 'src': 'embed', 'start': 1980.883, 'weight': 4, 'content': [{'end': 1990.65, 'text': "and so, under acquisition, if we click on overview, we'll be able to see an overview of how users, whether they're returning or new,", 'start': 1980.883, 'duration': 9.767}, {'end': 1992.051, 'text': 'came to our website.', 'start': 1990.65, 'duration': 1.401}, {'end': 1999.196, 'text': 'and so what analytics does by default is they have a number of default channels, and when we say channels,', 'start': 1992.051, 'duration': 7.145}, {'end': 2005.299, 'text': 'we mean analytics is grouping different channels based on how users got to your website.', 'start': 1999.196, 'duration': 6.103}, {'end': 2007.48, 'text': 'meaning how did users get to our website?', 'start': 2005.299, 'duration': 2.181}], 'summary': 'Analytics provides default channels to track user acquisition on the website.', 'duration': 26.597, 'max_score': 1980.883, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ41980883.jpg'}], 'start': 188.798, 'title': 'Google analytics setup and features', 'summary': 'Discusses setting up google analytics for websites, understanding the demo account, analyzing user demographics and behavior, and utilizing analytics features and benchmarking reports. it emphasizes the impact of setup choices and provides specific insights, such as 47% of users aged 25-34 and 27% traffic from mobile devices.', 'chapters': [{'end': 247.686, 'start': 188.798, 'title': 'Setting up google analytics for websites', 'summary': 'Discusses the importance of selecting the right website properties, industry category, and time zone in google analytics setup, emphasizing their impact on data collection and reporting, and the option to allow google products and services.', 'duration': 58.888, 'highlights': ['Choosing the most relevant industry category is crucial for accurate data measurement and reporting in Google Analytics.', 'Selecting the correct time zone is essential as it dictates when the data collection day starts and ends in Google Analytics.', 'The property, industry category, and time zone selections directly impact the accuracy and relevance of the data collected and reported in Google Analytics.', 'It is important to choose the time zone where the business is located to ensure accurate data collection and reporting in Google Analytics.', 'Selecting the right industry category is important for businesses to ensure accurate measurement and reporting of their website data in Google Analytics.']}, {'end': 648.953, 'start': 247.786, 'title': 'Google analytics setup and options', 'summary': "Explains the importance of opting into google's products and services via email, benchmarking for industry comparison, and the benefits of using google tag manager to add tracking code for website behavior analysis.", 'duration': 401.167, 'highlights': ["The importance of opting into Google's products and services via email Google recommends opting into sharing products and services via email, which may enhance business. Opting into benchmarking is also stressed as it allows data sharing for industry comparison.", "Benefits of benchmarking for industry comparison Opting into benchmarking allows sharing of anonymous data within the chosen industry, providing insights into website performance compared to others in the same industry. Google Analytics provides the only report about industry performance versus the user's website.", 'Usage of Google Tag Manager for adding tracking code The chapter recommends using Google Tag Manager to add the Google Analytics tracking code, as it simplifies the process and allows for easier management of the tracking code, firing page views when someone visits the website.']}, {'end': 1337.473, 'start': 648.953, 'title': 'Understanding google analytics demo account', 'summary': 'Discusses the benefits of using the google analytics demo account, providing step-by-step guidance on accessing it, understanding its features, and utilizing real-time reporting, audience overview, and demographics.', 'duration': 688.52, 'highlights': ['Accessing Google Analytics Demo Account Accessing the demo account through a Google login allows users to test drive Google Analytics before adding any code to their website.', 'Real-Time Reporting Real-time reporting provides insights into active users, their sources, location, traffic breakdown, event tracking, and conversions, enabling immediate analysis of website performance.', 'Audience Overview and Demographics Audience reporting offers information on user demographics, language, location, new versus returning users, providing a comprehensive understanding of website visitors.']}, {'end': 1700.36, 'start': 1338.013, 'title': 'Google analytics demographics overview', 'summary': 'Covers how to analyze user demographics and behavior in google analytics, including age, gender, location, device usage, and engagement metrics, with specific focus on the last 30 days, revealing insights such as 47% of users aged 25-34, 66% male, 43% from the united states, 0.29% e-commerce conversion rate, 27% traffic from mobile devices, and higher e-commerce conversion rate and transactions from mobile compared to desktop.', 'duration': 362.347, 'highlights': ['47% of users in the last 30 days were in their age range of 25 to 34, with 66% of users representing males.', '43% of the users over the last 30 days were from the United States, with 0.29% e-commerce conversion rate equating to 94 transactions.', '27% of the traffic over the last 30 days came from mobile, with 48% bounce rate and 51 transactions, generating the most revenue at 2380.', 'Engagement metrics for mobile users include an average of 3.86 pages per session, spending about 2 minutes on the site, and a higher e-commerce conversion rate of 0.29% compared to desktop at .07.']}, {'end': 2330.625, 'start': 1700.84, 'title': 'Analytics features and benchmarking reports', 'summary': 'Discusses the features of analytics, including the ability to save reports for quick access, the option to opt into benchmarking to compare website performance with others in the same industry, and the overview and drill-down capabilities of the acquisition report, highlighting the significance of understanding how users are driven to the website and their engagement and conversion metrics.', 'duration': 629.785, 'highlights': ['The ability to save reports in analytics allows for quick access to frequently used reports, enhancing efficiency and productivity.', 'Opting into benchmarking enables the comparison of website performance with others in the same industry, providing valuable insights into how the site fares against competitors.', 'The acquisition report in analytics offers an overview of how users are driven to the website via default channels such as organic search, direct, referral, social, paid search, display ads, and others, with the capability to drill down into specific channels to analyze traffic and user engagement metrics.', 'The acquisition report also provides conversion metrics by channel, allowing the understanding of how different channels contribute to website conversions, with the ability to view a summary of user and session data, bounce rate, pages per session, average session duration, and conversion rate, providing a comprehensive overview of website performance.', 'The option to export reports in various formats, such as PDF, Google Sheet, Excel, or common delimited file, offers flexibility in sharing and reviewing analytics data in preferred formats.']}], 'duration': 2141.827, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ4188798.jpg', 'highlights': ['47% of users in the last 30 days were in their age range of 25 to 34, with 66% of users representing males.', '27% of the traffic over the last 30 days came from mobile, with 48% bounce rate and 51 transactions, generating the most revenue at 2380.', 'Engagement metrics for mobile users include an average of 3.86 pages per session, spending about 2 minutes on the site, and a higher e-commerce conversion rate of 0.29% compared to desktop at .07.', 'Real-time reporting provides insights into active users, their sources, location, traffic breakdown, event tracking, and conversions, enabling immediate analysis of website performance.', 'The acquisition report in analytics offers an overview of how users are driven to the website via default channels such as organic search, direct, referral, social, paid search, display ads, and others, with the capability to drill down into specific channels to analyze traffic and user engagement metrics.']}, {'end': 4060.658, 'segs': [{'end': 2451.602, 'src': 'embed', 'start': 2357.117, 'weight': 0, 'content': [{'end': 2360.62, 'text': "this is important because with Google Ads I'm actually paying for the click.", 'start': 2357.117, 'duration': 3.503}, {'end': 2365.545, 'text': "So you can see here, I'm running a report based on campaign data.", 'start': 2360.841, 'duration': 4.704}, {'end': 2375.538, 'text': "So I could see what campaigns are driving traffic, how much I'm paying click, and you could see, on average, I'm paying 34 cents per click.", 'start': 2365.825, 'duration': 9.713}, {'end': 2379.419, 'text': "and then, more importantly, I want to be able to see if they're converting.", 'start': 2375.538, 'duration': 3.881}, {'end': 2387.882, 'text': "so you could see I've spent eight hundred and ten dollars over the last 30 days and received 858 dollars in revenue.", 'start': 2379.419, 'duration': 8.463}, {'end': 2395.467, 'text': 'so you want to make sure that you link up your Google Ads account to your Google Analytics account.', 'start': 2387.882, 'duration': 7.585}, {'end': 2403.654, 'text': 'for this very reason, you want to be able to see how your Google Ads campaigns perform once the users get to your website,', 'start': 2395.467, 'duration': 8.187}, {'end': 2407.998, 'text': "and so I want to see if they're engaging and I want to see if they're converting.", 'start': 2403.654, 'duration': 4.344}, {'end': 2411.321, 'text': 'so there are all sorts of reports under Google Ads.', 'start': 2407.998, 'duration': 3.323}, {'end': 2416.204, 'text': 'so you can look at it by keywords, by search queries, by hour of the day.', 'start': 2411.321, 'duration': 4.883}, {'end': 2420.426, 'text': "if you're running display campaigns, you can look at display targeting.", 'start': 2416.204, 'duration': 4.222}, {'end': 2423.687, 'text': "so there's all sorts of reports under google ads.", 'start': 2420.426, 'duration': 3.261}, {'end': 2427.768, 'text': 'you just have to link it up and you link it up under the admin.', 'start': 2423.687, 'duration': 4.081}, {'end': 2429.948, 'text': 'now there are other reports that you can look at.', 'start': 2427.768, 'duration': 2.18}, {'end': 2433.892, 'text': 'so if i go to campaigns, i can look at campaigns.', 'start': 2429.948, 'duration': 3.944}, {'end': 2442.717, 'text': "so if you're running all sorts of different types of campaigns, whether that be on Facebook, whether that be email, whether that be.", 'start': 2433.892, 'duration': 8.825}, {'end': 2447.239, 'text': "you know other types of advertising, let's just say Twitter or Instagram.", 'start': 2442.717, 'duration': 4.522}, {'end': 2451.602, 'text': "you're gonna be able to see those campaigns here, and that's under all campaigns,", 'start': 2447.239, 'duration': 4.363}], 'summary': 'Google ads report shows 34 cents per click, $810 spent, $858 revenue in 30 days. link ads to analytics for performance insights.', 'duration': 94.485, 'max_score': 2357.117, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ42357117.jpg'}, {'end': 2524.592, 'src': 'heatmap', 'start': 2357.117, 'weight': 4, 'content': [{'end': 2360.62, 'text': "this is important because with Google Ads I'm actually paying for the click.", 'start': 2357.117, 'duration': 3.503}, {'end': 2365.545, 'text': "So you can see here, I'm running a report based on campaign data.", 'start': 2360.841, 'duration': 4.704}, {'end': 2375.538, 'text': "So I could see what campaigns are driving traffic, how much I'm paying click, and you could see, on average, I'm paying 34 cents per click.", 'start': 2365.825, 'duration': 9.713}, {'end': 2379.419, 'text': "and then, more importantly, I want to be able to see if they're converting.", 'start': 2375.538, 'duration': 3.881}, {'end': 2387.882, 'text': "so you could see I've spent eight hundred and ten dollars over the last 30 days and received 858 dollars in revenue.", 'start': 2379.419, 'duration': 8.463}, {'end': 2395.467, 'text': 'so you want to make sure that you link up your Google Ads account to your Google Analytics account.', 'start': 2387.882, 'duration': 7.585}, {'end': 2403.654, 'text': 'for this very reason, you want to be able to see how your Google Ads campaigns perform once the users get to your website,', 'start': 2395.467, 'duration': 8.187}, {'end': 2407.998, 'text': "and so I want to see if they're engaging and I want to see if they're converting.", 'start': 2403.654, 'duration': 4.344}, {'end': 2411.321, 'text': 'so there are all sorts of reports under Google Ads.', 'start': 2407.998, 'duration': 3.323}, {'end': 2416.204, 'text': 'so you can look at it by keywords, by search queries, by hour of the day.', 'start': 2411.321, 'duration': 4.883}, {'end': 2420.426, 'text': "if you're running display campaigns, you can look at display targeting.", 'start': 2416.204, 'duration': 4.222}, {'end': 2423.687, 'text': "so there's all sorts of reports under google ads.", 'start': 2420.426, 'duration': 3.261}, {'end': 2427.768, 'text': 'you just have to link it up and you link it up under the admin.', 'start': 2423.687, 'duration': 4.081}, {'end': 2429.948, 'text': 'now there are other reports that you can look at.', 'start': 2427.768, 'duration': 2.18}, {'end': 2433.892, 'text': 'so if i go to campaigns, i can look at campaigns.', 'start': 2429.948, 'duration': 3.944}, {'end': 2442.717, 'text': "so if you're running all sorts of different types of campaigns, whether that be on Facebook, whether that be email, whether that be.", 'start': 2433.892, 'duration': 8.825}, {'end': 2447.239, 'text': "you know other types of advertising, let's just say Twitter or Instagram.", 'start': 2442.717, 'duration': 4.522}, {'end': 2451.602, 'text': "you're gonna be able to see those campaigns here, and that's under all campaigns,", 'start': 2447.239, 'duration': 4.363}, {'end': 2458.026, 'text': "and again you'll be able to see the campaign name and you'll be able to see metrics associated with those campaigns.", 'start': 2451.602, 'duration': 6.424}, {'end': 2464.989, 'text': "and, more importantly, you'll be able to see your e-commerce if you're running e-commerce platform or if you have goals set up.", 'start': 2458.026, 'duration': 6.963}, {'end': 2468.711, 'text': "so you'll be able to look at how your campaigns are.", 'start': 2464.989, 'duration': 3.722}, {'end': 2471.553, 'text': 'not one not only driving traffic, but two.', 'start': 2468.711, 'duration': 2.842}, {'end': 2472.773, 'text': 'are they converting?', 'start': 2471.553, 'duration': 1.22}, {'end': 2475.815, 'text': "let's go from acquisition reporting to behavior.", 'start': 2472.773, 'duration': 3.042}, {'end': 2488.161, 'text': 'so behavior reports are going to actually show you how users behaved once they got to your website, once they landed on a page on your website.', 'start': 2476.255, 'duration': 11.906}, {'end': 2489.582, 'text': 'how did they behave?', 'start': 2488.161, 'duration': 1.421}, {'end': 2494.064, 'text': 'so when we looked at audience, we got a sense of who is coming with acquisition.', 'start': 2489.582, 'duration': 4.482}, {'end': 2497.286, 'text': 'we get a sense of how the traffic got to our website.', 'start': 2494.064, 'duration': 3.222}, {'end': 2501.247, 'text': 'Do they come from organic, direct, social, et cetera?', 'start': 2497.526, 'duration': 3.721}, {'end': 2508.528, 'text': 'The behavior reports allow us to actually measure how that traffic behaved once they landed on a page on our website.', 'start': 2501.507, 'duration': 7.021}, {'end': 2514.069, 'text': "And so if I go to overview under behavior, now I'm looking at this graph here.", 'start': 2508.648, 'duration': 5.421}, {'end': 2516.21, 'text': "It's showing me how many page views I've had.", 'start': 2514.129, 'duration': 2.081}, {'end': 2521.171, 'text': "And a page view is simply once a page is viewed, it's counted as a page view.", 'start': 2516.37, 'duration': 4.801}, {'end': 2524.592, 'text': "So if a user comes to my site, they're initiating a session.", 'start': 2521.271, 'duration': 3.321}], 'summary': 'Google ads report shows $810 spent, $858 revenue, 34 cents/click. also, behavior reports measure user activity on the website.', 'duration': 167.475, 'max_score': 2357.117, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ42357117.jpg'}, {'end': 2810.937, 'src': 'embed', 'start': 2771.766, 'weight': 5, 'content': [{'end': 2773.867, 'text': 'Meaning, are they not bouncing??', 'start': 2771.766, 'duration': 2.101}, {'end': 2777.91, 'text': 'And is that page helping to move people towards converting?', 'start': 2774.407, 'duration': 3.503}, {'end': 2782.635, 'text': "And so that's what the landing page in effect allows us to measure is the engagement.", 'start': 2778.071, 'duration': 4.564}, {'end': 2785.357, 'text': "And in this case, we're measuring transactions.", 'start': 2783.075, 'duration': 2.282}, {'end': 2791.823, 'text': 'Okay So analytics also gives us some other reports under behavior, including site speed.', 'start': 2785.577, 'duration': 6.246}, {'end': 2796.848, 'text': 'So site speed to me is an important report to look at just like the mobile report.', 'start': 2791.863, 'duration': 4.985}, {'end': 2798.809, 'text': 'to me, site speed is important,', 'start': 2797.188, 'duration': 1.621}, {'end': 2810.937, 'text': 'because what google analytics does is they take a sampling of pages and in this case you can see over the last 30 days they sampled 2835 page views,', 'start': 2798.809, 'duration': 12.128}], 'summary': 'Analyzing landing page engagement and site speed for 2835 page views.', 'duration': 39.171, 'max_score': 2771.766, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ42771766.jpg'}, {'end': 3009.925, 'src': 'embed', 'start': 2984.223, 'weight': 9, 'content': [{'end': 2988.524, 'text': 'and so in google analytics we have the opportunity to set up goals.', 'start': 2984.223, 'duration': 4.301}, {'end': 2993.859, 'text': 'now you have the opportunity to set up 20 goals in your google analytics view.', 'start': 2988.524, 'duration': 5.335}, {'end': 3000.001, 'text': "and so to set up a goal, okay, so you're going to click on admin and under the view you're going to see goals.", 'start': 2993.859, 'duration': 6.142}, {'end': 3004.943, 'text': "and so if you don't even have goals, the first step is to create goals.", 'start': 3000.001, 'duration': 4.942}, {'end': 3009.925, 'text': 'and so you have four different goal types in analytics.', 'start': 3004.943, 'duration': 4.982}], 'summary': 'Google analytics allows setting up 20 goals, and there are four different goal types available.', 'duration': 25.702, 'max_score': 2984.223, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ42984223.jpg'}, {'end': 3147.821, 'src': 'embed', 'start': 3119.346, 'weight': 6, 'content': [{'end': 3123.307, 'text': "So anytime somebody fires this event, it's going to count as a goal.", 'start': 3119.346, 'duration': 3.961}, {'end': 3126.749, 'text': 'So you have four different goal types in Google Analytics.', 'start': 3123.627, 'duration': 3.122}, {'end': 3130.951, 'text': 'You have pages per session, destination, event, and duration.', 'start': 3126.769, 'duration': 4.182}, {'end': 3136.754, 'text': "And so once you've set up a goal, then you can measure goals under conversions.", 'start': 3131.271, 'duration': 5.483}, {'end': 3143.358, 'text': "So now if I look at goals overview, I can be able to see how many total goal completions I've had.", 'start': 3137.095, 'duration': 6.263}, {'end': 3147.821, 'text': 'So if I want to look at it by goal, I can just choose the goal option here.', 'start': 3143.678, 'duration': 4.143}], 'summary': 'Google analytics has four goal types: pages per session, destination, event, and duration. once a goal is set up, conversions can be measured, and total goal completions can be tracked in the goals overview.', 'duration': 28.475, 'max_score': 3119.346, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ43119346.jpg'}, {'end': 3285.446, 'src': 'embed', 'start': 3242.903, 'weight': 7, 'content': [{'end': 3247.885, 'text': 'So the great thing about Google Analytics is you have the opportunity to set up four different goal types.', 'start': 3242.903, 'duration': 4.982}, {'end': 3255.749, 'text': 'Based on those goal types, you can go to goals overview and look at the conversion rate of each goal.', 'start': 3248.446, 'duration': 7.303}, {'end': 3263.273, 'text': 'But you can also change the segment of that particular goal to see who exactly converted.', 'start': 3256.009, 'duration': 7.264}, {'end': 3268.216, 'text': 'Okay, another report I like under conversions is the multi-channel funnel report.', 'start': 3263.533, 'duration': 4.683}, {'end': 3276.901, 'text': 'So if I click on multi-channel funnel, basically what this allows me to do is see how different channels work together to convert.', 'start': 3268.436, 'duration': 8.465}, {'end': 3285.446, 'text': 'So remember the channel reporting we looked at under acquisition? Here I can see now how different channels work together to drive the conversion.', 'start': 3277.061, 'duration': 8.385}], 'summary': 'Google analytics offers 4 goal types, with the conversion rate and channel-specific conversion insights available in the tool.', 'duration': 42.543, 'max_score': 3242.903, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ43242903.jpg'}, {'end': 3717.423, 'src': 'embed', 'start': 3685.3, 'weight': 10, 'content': [{'end': 3686.761, 'text': 'Do you have an e-commerce site??', 'start': 3685.3, 'duration': 1.461}, {'end': 3688.503, 'text': 'Is somebody purchasing something??', 'start': 3686.881, 'duration': 1.622}, {'end': 3692.545, 'text': 'so these are things you want to ask yourself before you actually set up the goal.', 'start': 3688.843, 'duration': 3.702}, {'end': 3695.287, 'text': "what is it that I'm trying to measure now?", 'start': 3692.545, 'duration': 2.742}, {'end': 3701.691, 'text': "when you actually do go to set up a goal, you're going to click on the red CTA button that says new goal.", 'start': 3695.287, 'duration': 6.404}, {'end': 3705.693, 'text': 'so analytics actually has some templates set up for you.', 'start': 3701.691, 'duration': 4.002}, {'end': 3707.535, 'text': 'okay, you can see them here.', 'start': 3705.693, 'duration': 1.842}, {'end': 3717.423, 'text': "okay, if you're somebody's registering online or creating an account or reading review, downloading something, sharing something,", 'start': 3707.535, 'duration': 9.888}], 'summary': 'Setting up e-commerce goals in analytics requires defining specific actions and using templates for tracking.', 'duration': 32.123, 'max_score': 3685.3, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ43685300.jpg'}], 'start': 2330.845, 'title': 'Google analytics metrics and goal tracking', 'summary': 'Provides an overview of google ads analytics, behavior reporting, and goal reporting in google analytics, emphasizing the importance of tracking key metrics, user behavior, and setting up and analyzing goals for driving traffic, conversions, and measuring conversion rates.', 'chapters': [{'end': 2472.773, 'start': 2330.845, 'title': 'Google ads analytics overview', 'summary': 'Highlights the importance of linking google ads to analytics, the key metrics to track from google ads reports, and the significance of tracking campaign performance in driving traffic and conversions.', 'duration': 141.928, 'highlights': ['Linking Google Ads to Analytics is crucial to track the performance of Google Ads campaigns, including the number of visitors from Google Ads and their conversion rates.', 'Analyzing campaign data provides insights into the effectiveness of different campaigns, such as the cost per click and the revenue generated, with an example of $810 spent and $858 in revenue over 30 days.', 'Exploring various reports under Google Ads, including keywords, search queries, hour of the day, and display targeting, offers comprehensive insights into campaign performance.', "The 'Campaigns' section in Analytics enables tracking and analyzing diverse campaign types, including Facebook, email, Twitter, and Instagram, along with metrics associated with the campaigns and e-commerce performance."]}, {'end': 2958.078, 'start': 2472.773, 'title': 'Behavior reporting in google analytics', 'summary': 'Covers behavior reporting in google analytics, explaining how to track user behavior on a website, including metrics like page views, bounce rate, and site speed, and how to interpret and act on the data, with a focus on landing pages and site speed.', 'duration': 485.305, 'highlights': ['Behavior Reports in Google Analytics The chapter focuses on behavior reports in Google Analytics, providing insights into user behavior on a website, including metrics like page views and bounce rate.', 'Tracking Landing Page Performance The landing page report allows tracking of user engagement and contribution to goals, with specific data on sessions, bounce rate, pages per session, and revenue, offering insights into the effectiveness of landing pages.', 'Importance of Site Speed The site speed report in Google Analytics is highlighted for its importance, with insights into page load time, factors influencing load time, and suggestions for improving page load speed, emphasizing the correlation between site speed and user behavior as well as organic search ranking.']}, {'end': 3659.636, 'start': 2958.478, 'title': 'Google analytics goal reporting', 'summary': 'Explains the importance of goal reporting in google analytics, covering the setup of different goal types such as pages per session, destination, duration, and event-based goals, with emphasis on measuring and analyzing conversion rates and multi-channel funnel reports.', 'duration': 701.158, 'highlights': ['Setting up different goal types in Google Analytics Explains the process of setting up different goal types such as pages per session, destination, duration, and event-based goals in Google Analytics, with the opportunity to set up 20 goals in a view.', 'Measuring and analyzing conversion rates Emphasizes the importance of measuring and analyzing conversion rates using Google Analytics, with specific examples of conversion rates and total goal completions provided.', 'Understanding multi-channel funnel reports Describes the significance of multi-channel funnel reports in Google Analytics, highlighting the capability to analyze how different channels work together to drive conversions and providing examples of top conversion paths.']}, {'end': 4060.658, 'start': 3659.876, 'title': 'Setting up google analytics goals', 'summary': 'Discusses the importance of defining specific goals for a website to track user actions, setting up custom goals in google analytics, and utilizing different goal types for tracking conversions, with emphasis on the destination goal type for tracking specific urls.', 'duration': 400.782, 'highlights': ['Google Analytics allows for setting up custom goals to track specific user actions on a website, with 20 available goals and grouping them into goal sets for easier measurement and analysis. Google Analytics provides the flexibility to set up custom goals, with 20 available goals, and groups them into goal sets for easier measurement and analysis.', 'The chapter emphasizes the importance of defining clear goals before setting them up in Google Analytics, such as tracking downloads, form submissions, e-commerce purchases, and other user actions. The chapter emphasizes the importance of defining clear goals for tracking user actions, such as downloads, form submissions, and e-commerce purchases, before setting them up in Google Analytics.', 'Different types of goals in Google Analytics, including destination, duration, pages per session, and event types, are discussed, with a focus on utilizing the destination goal type to track specific URLs for conversions. The chapter discusses different types of goals in Google Analytics, including destination, duration, pages per session, and event types, with a focus on utilizing the destination goal type to track specific URLs for conversions.']}], 'duration': 1729.813, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ42330845.jpg', 'highlights': ['Linking Google Ads to Analytics is crucial to track the performance of Google Ads campaigns, including the number of visitors from Google Ads and their conversion rates.', 'Analyzing campaign data provides insights into the effectiveness of different campaigns, such as the cost per click and the revenue generated, with an example of $810 spent and $858 in revenue over 30 days.', 'Exploring various reports under Google Ads, including keywords, search queries, hour of the day, and display targeting, offers comprehensive insights into campaign performance.', "The 'Campaigns' section in Analytics enables tracking and analyzing diverse campaign types, including Facebook, email, Twitter, and Instagram, along with metrics associated with the campaigns and e-commerce performance.", 'Behavior Reports in Google Analytics The chapter focuses on behavior reports in Google Analytics, providing insights into user behavior on a website, including metrics like page views and bounce rate.', 'Tracking Landing Page Performance The landing page report allows tracking of user engagement and contribution to goals, with specific data on sessions, bounce rate, pages per session, and revenue, offering insights into the effectiveness of landing pages.', 'Setting up different goal types in Google Analytics Explains the process of setting up different goal types such as pages per session, destination, duration, and event-based goals in Google Analytics, with the opportunity to set up 20 goals in a view.', 'Measuring and analyzing conversion rates Emphasizes the importance of measuring and analyzing conversion rates using Google Analytics, with specific examples of conversion rates and total goal completions provided.', 'Understanding multi-channel funnel reports Describes the significance of multi-channel funnel reports in Google Analytics, highlighting the capability to analyze how different channels work together to drive conversions and providing examples of top conversion paths.', 'Google Analytics allows for setting up custom goals to track specific user actions on a website, with 20 available goals and grouping them into goal sets for easier measurement and analysis. Google Analytics provides the flexibility to set up custom goals, with 20 available goals, and groups them into goal sets for easier measurement and analysis.', 'The chapter emphasizes the importance of defining clear goals before setting them up in Google Analytics, such as tracking downloads, form submissions, e-commerce purchases, and other user actions. The chapter emphasizes the importance of defining clear goals for tracking user actions, such as downloads, form submissions, and e-commerce purchases, before setting them up in Google Analytics.', 'Different types of goals in Google Analytics, including destination, duration, pages per session, and event types, are discussed, with a focus on utilizing the destination goal type to track specific URLs for conversions. The chapter discusses different types of goals in Google Analytics, including destination, duration, pages per session, and event types, with a focus on utilizing the destination goal type to track specific URLs for conversions.']}, {'end': 4944.149, 'segs': [{'end': 4092.8, 'src': 'embed', 'start': 4060.918, 'weight': 0, 'content': [{'end': 4064.259, 'text': "So if you're not familiar with regular expression, don't choose that option.", 'start': 4060.918, 'duration': 3.341}, {'end': 4068.02, 'text': 'You could choose the other option of equals to or begins with.', 'start': 4064.299, 'duration': 3.721}, {'end': 4073.002, 'text': "Now note that on all three of these options, I didn't put the domain.", 'start': 4068.2, 'duration': 4.802}, {'end': 4078.965, 'text': 'So if my domain is ama-foundation.org slash domain, and then thank you.', 'start': 4073.322, 'duration': 5.643}, {'end': 4085.773, 'text': "I don't need to put the domain because analytics already knows what domain we're tracking.", 'start': 4079.305, 'duration': 6.468}, {'end': 4092.8, 'text': "So you don't have to put in the domain here when you're entering in, in this case, the goal URL.", 'start': 4085.913, 'duration': 6.887}], 'summary': 'When setting a goal url in analytics, the domain does not need to be included because it is already known.', 'duration': 31.882, 'max_score': 4060.918, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ44060918.jpg'}, {'end': 4126.854, 'src': 'embed', 'start': 4106.968, 'weight': 1, 'content': [{'end': 4118.551, 'text': "because if you see zero percent conversion and in this case over the last seven days then that should tell you something either your goal is not set up correctly or you just don't have any conversions.", 'start': 4106.968, 'duration': 11.583}, {'end': 4120.312, 'text': 'either way, you want to double check that.', 'start': 4118.551, 'duration': 1.761}, {'end': 4126.854, 'text': 'now, when it comes to the destination url goal, you do have an option here for funnel.', 'start': 4120.591, 'duration': 6.263}], 'summary': 'Zero percent conversion rate over 7 days indicates goal setup issues or lack of conversions. double check the setup.', 'duration': 19.886, 'max_score': 4106.968, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ44106968.jpg'}, {'end': 4361.516, 'src': 'embed', 'start': 4338.214, 'weight': 2, 'content': [{'end': 4346.18, 'text': 'with destination, as you do have the option with all goal types is you have to be able to choose your logic here.', 'start': 4338.214, 'duration': 7.966}, {'end': 4348.842, 'text': "so we're going to cover that with the other three.", 'start': 4346.18, 'duration': 2.662}, {'end': 4353.806, 'text': 'but just know, when you set up a destination url goal, you have the option of adding a funnel.', 'start': 4348.842, 'duration': 4.964}, {'end': 4361.516, 'text': "Now, when you actually do set up a funnel, what's going to happen is analytics is going to measure traffic as it goes through the funnel.", 'start': 4353.986, 'duration': 7.53}], 'summary': 'When setting up a destination url goal, the option of adding a funnel allows analytics to measure traffic flow.', 'duration': 23.302, 'max_score': 4338.214, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ44338214.jpg'}, {'end': 4533.231, 'src': 'embed', 'start': 4503.436, 'weight': 3, 'content': [{'end': 4505.798, 'text': 'So 75% is the funnel conversion rate.', 'start': 4503.436, 'duration': 2.362}, {'end': 4511.621, 'text': 'The overall conversion rate for this particular goal is 18.45% over this particular period of time.', 'start': 4506.018, 'duration': 5.603}, {'end': 4520.365, 'text': 'why? because that takes into account all sessions that have won to the website.', 'start': 4514.463, 'duration': 5.902}, {'end': 4527.588, 'text': 'so 18 of all traffic went on to convert, but those that did go into the funnel 75 converted.', 'start': 4520.365, 'duration': 7.223}, {'end': 4530.089, 'text': "so that's a look at the funnel.", 'start': 4527.588, 'duration': 2.501}, {'end': 4533.231, 'text': "so if you set up a funnel, That's what it's going to look like.", 'start': 4530.089, 'duration': 3.142}], 'summary': 'The funnel conversion rate is 75% and the overall conversion rate for the goal is 18.45%.', 'duration': 29.795, 'max_score': 4503.436, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ44503436.jpg'}, {'end': 4628.93, 'src': 'embed', 'start': 4598.559, 'weight': 4, 'content': [{'end': 4602.901, 'text': "So the next goal type we're going to talk about is pages per session.", 'start': 4598.559, 'duration': 4.342}, {'end': 4608.083, 'text': "So if you're not sure what type of goal to set up for your website,", 'start': 4603.161, 'duration': 4.922}, {'end': 4616.827, 'text': 'at the very least you should try and set up either duration related goal or pages per session related goal.', 'start': 4608.083, 'duration': 8.744}, {'end': 4619.207, 'text': "So let's talk about the pages per session.", 'start': 4616.987, 'duration': 2.22}, {'end': 4628.93, 'text': 'So, basically, what this goal is going to allow us to measure is, for example, if we set the goal to three pages per session,', 'start': 4619.448, 'duration': 9.482}], 'summary': 'Set up a pages per session goal, e.g. 3 pages, to measure user engagement.', 'duration': 30.371, 'max_score': 4598.559, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ44598559.jpg'}], 'start': 4060.918, 'title': 'Google analytics goal setup and analysis', 'summary': 'Covers setting up a goal url in google analytics using different options and verifying the goal url, as well as discussing various goal types, including destination url goal and funnel visualization, to optimize goal conversion rates for website improvement.', 'chapters': [{'end': 4180.344, 'start': 4060.918, 'title': 'Google analytics: setting up goal url and funnel tracking', 'summary': 'Discusses setting up a goal url in google analytics, emphasizing the options of regular expression, equals to, or begins with, and the importance of verifying the goal url to ensure correct setup and conversions, with the added feature of funnel tracking to monitor user progression through specific pages of a website.', 'duration': 119.426, 'highlights': ['The importance of verifying the goal URL is highlighted, as 0% conversion over the last seven days indicates potential setup issues or lack of conversions, prompting the need for double-checking.', 'Explanation of setting up funnel tracking in Google Analytics, enabling the monitoring of user progression through specific pages of a website, such as cart, billing information, shipping information, and confirmation, providing insights into user behavior.', 'Options for setting up goal URLs in Google Analytics are outlined, including regular expression, equals to, or begins with, with the advice to omit the domain when entering the goal URL as analytics already recognizes the domain being tracked.']}, {'end': 4944.149, 'start': 4180.705, 'title': 'Google analytics goal types', 'summary': 'Discusses setting up and analyzing goals in google analytics, including the destination url goal, funnel visualization, and three other goal types, with emphasis on quantifying goal conversion rates and optimizing goal parameters for website performance improvement.', 'duration': 763.444, 'highlights': ["The chapter explains the process of setting up a destination URL goal in Google Analytics, including the option to add a funnel visualization to track user behavior and drop-off at each step, and the ability to assign a value to the goal, with an example of assigning a value for a non-profit organization's donation goal. Setting up a destination URL goal with funnel visualization and value assignment, example of assigning a value for a non-profit organization's donation goal, tracking user behavior and drop-off at each step.", 'The transcript provides insights into measuring and understanding the funnel conversion rate, overall website conversion rate, and the process of analyzing traffic behavior through funnel visualization in Google Analytics. Measuring and understanding funnel conversion rate, analyzing traffic behavior through funnel visualization, determining overall website conversion rate.', 'The chapter discusses setting up other goal types in Google Analytics, namely pages per session and duration, with explanations on defining the parameters, verifying the goals, and optimizing the goal parameters for website performance improvement. Setting up other goal types, such as pages per session and duration, defining parameters, verifying goals, and optimizing goal parameters for website performance improvement.']}], 'duration': 883.231, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ44060918.jpg', 'highlights': ['Options for setting up goal URLs in Google Analytics are outlined, including regular expression, equals to, or begins with, with the advice to omit the domain when entering the goal URL as analytics already recognizes the domain being tracked.', 'The importance of verifying the goal URL is highlighted, as 0% conversion over the last seven days indicates potential setup issues or lack of conversions, prompting the need for double-checking.', "The chapter explains the process of setting up a destination URL goal in Google Analytics, including the option to add a funnel visualization to track user behavior and drop-off at each step, and the ability to assign a value to the goal, with an example of assigning a value for a non-profit organization's donation goal.", 'The transcript provides insights into measuring and understanding the funnel conversion rate, overall website conversion rate, and the process of analyzing traffic behavior through funnel visualization in Google Analytics.', 'The chapter discusses setting up other goal types in Google Analytics, namely pages per session and duration, with explanations on defining the parameters, verifying the goals, and optimizing the goal parameters for website performance improvement.']}, {'end': 5872.354, 'segs': [{'end': 4967.046, 'src': 'embed', 'start': 4944.149, 'weight': 0, 'content': [{'end': 4953.571, 'text': "So I could see that people coming from organic search are staying on the site longer or they're looking at more pages than any other channel.", 'start': 4944.149, 'duration': 9.422}, {'end': 4962.373, 'text': 'So, just like duration or destination or any goal you set up, you can measure that goal against any dimension.', 'start': 4953.831, 'duration': 8.542}, {'end': 4967.046, 'text': "just because it's engagement Doesn't mean you can't, you absolutely can.", 'start': 4962.373, 'duration': 4.673}], 'summary': 'Organic search visitors have higher engagement on the site, staying longer and viewing more pages than other channels.', 'duration': 22.897, 'max_score': 4944.149, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ44944149.jpg'}, {'end': 5231.322, 'src': 'embed', 'start': 5205.046, 'weight': 1, 'content': [{'end': 5211.108, 'text': 'So anything with the header donate or donate is going to fire this goal.', 'start': 5205.046, 'duration': 6.062}, {'end': 5215.449, 'text': 'So over the last seven days, I have a 0.81% conversion rate.', 'start': 5211.448, 'duration': 4.001}, {'end': 5224.696, 'text': 'Okay, I could have easily put in equals two and put in whatever the action what or the category which is donate now,', 'start': 5215.709, 'duration': 8.987}, {'end': 5227.538, 'text': 'or i could have put action equals click.', 'start': 5224.696, 'duration': 2.842}, {'end': 5228.84, 'text': 'i could have done that as well.', 'start': 5227.538, 'duration': 1.302}, {'end': 5231.322, 'text': 'so let me show you another example here.', 'start': 5228.84, 'duration': 2.482}], 'summary': "0.81% conversion rate for 'donate' and 'donate now' goals.", 'duration': 26.276, 'max_score': 5205.046, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ45205046.jpg'}, {'end': 5414.839, 'src': 'embed', 'start': 5384.718, 'weight': 2, 'content': [{'end': 5386.78, 'text': "okay, so i'm going to choose yes.", 'start': 5384.718, 'duration': 2.062}, {'end': 5393.345, 'text': 'now, if i choose no, i have the option to add the value here, just like i would with any other goal.', 'start': 5386.78, 'duration': 6.565}, {'end': 5395.166, 'text': 'so Just keep that in mind.', 'start': 5393.345, 'duration': 1.821}, {'end': 5400.109, 'text': 'You can add a value to any goal type with an event related goal.', 'start': 5395.226, 'duration': 4.883}, {'end': 5406.914, 'text': "You can add the value right into the tag in Google Tag Manager, just as I've done here.", 'start': 5400.409, 'duration': 6.505}, {'end': 5414.839, 'text': "So remember when you actually set up your goals, whether it's a destination, pages per session, duration or an event.", 'start': 5407.234, 'duration': 7.605}], 'summary': 'You can add a value to any goal type with an event related goal by setting it up in google tag manager.', 'duration': 30.121, 'max_score': 5384.718, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ45384718.jpg'}, {'end': 5486.563, 'src': 'embed', 'start': 5457.926, 'weight': 3, 'content': [{'end': 5465.212, 'text': 'here i can actually get a good sense of how my goals are performing over a period of time.', 'start': 5457.926, 'duration': 7.286}, {'end': 5471.677, 'text': "so again, if i choose, for example, year to date now i can see, based on the goals i've set up,", 'start': 5465.212, 'duration': 6.465}, {'end': 5478.16, 'text': "how many total goal completions value which takes into account the value we've added into these goals.", 'start': 5472.037, 'duration': 6.123}, {'end': 5480.421, 'text': 'okay, the total conversion rate.', 'start': 5478.16, 'duration': 2.261}, {'end': 5486.563, 'text': 'and here i could see it broken down by the goal i actually have set up and i could see it by page.', 'start': 5480.421, 'duration': 6.142}], 'summary': 'Track goal performance over time, including total completions and conversion rate, with breakdown by specific goals and pages.', 'duration': 28.637, 'max_score': 5457.926, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ45457926.jpg'}, {'end': 5606.287, 'src': 'embed', 'start': 5572.521, 'weight': 4, 'content': [{'end': 5575.183, 'text': 'and so analytics works the same way.', 'start': 5572.521, 'duration': 2.662}, {'end': 5583.931, 'text': "they're always going to give credit to the last click or direct conversion, but they will give credits to the channel,", 'start': 5575.183, 'duration': 8.748}, {'end': 5586.513, 'text': 'in this case that assisted with the conversion.', 'start': 5583.931, 'duration': 2.582}, {'end': 5593.118, 'text': "so that's under assisted conversion and that's based on the goals you have set up.", 'start': 5586.513, 'duration': 6.605}, {'end': 5595.901, 'text': 'you can highlight any particular goal here.', 'start': 5593.118, 'duration': 2.783}, {'end': 5606.287, 'text': "If I want to hone in on, say, the donate clicks only then I'm going to be able to see what contributed to that particular goal.", 'start': 5596.421, 'duration': 9.866}], 'summary': 'Analytics credits last click but also tracks assisted conversions, based on set goals.', 'duration': 33.766, 'max_score': 5572.521, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ45572521.jpg'}, {'end': 5709.225, 'src': 'embed', 'start': 5670.844, 'weight': 5, 'content': [{'end': 5674.747, 'text': "And so if you're not sure what goal to set up, okay, don't fret.", 'start': 5670.844, 'duration': 3.903}, {'end': 5678.65, 'text': 'You can always at least set up an engagement related goal.', 'start': 5674.987, 'duration': 3.663}, {'end': 5680.271, 'text': "So that's available to you.", 'start': 5678.93, 'duration': 1.341}, {'end': 5682.273, 'text': 'Duration, pages per session.', 'start': 5680.391, 'duration': 1.882}, {'end': 5687.597, 'text': "You also have destination and event tracking and they're all available to you.", 'start': 5682.553, 'duration': 5.044}, {'end': 5690.019, 'text': 'You have 20 available per view.', 'start': 5687.977, 'duration': 2.042}, {'end': 5699.32, 'text': "Now, if you're not quite sure exactly what type of goal to set up, there is an option available in analytics and that's the gallery.", 'start': 5690.495, 'duration': 8.825}, {'end': 5702.562, 'text': 'So you can always import a goal from the gallery.', 'start': 5699.38, 'duration': 3.182}, {'end': 5709.225, 'text': 'So in other words, we could take a look at what other people have set up in terms of goals.', 'start': 5702.882, 'duration': 6.343}], 'summary': 'In google analytics, you can set up engagement-related goals, with options including duration, pages per session, destination, and event tracking. there are 20 available per view, and you can also import goals from the gallery.', 'duration': 38.381, 'max_score': 5670.844, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ45670844.jpg'}, {'end': 5790.735, 'src': 'embed', 'start': 5759.654, 'weight': 7, 'content': [{'end': 5762.736, 'text': 'So, I mean, all sorts of activity on a website.', 'start': 5759.654, 'duration': 3.082}, {'end': 5765.057, 'text': 'Have you ever wondered how to track that?', 'start': 5762.976, 'duration': 2.081}, {'end': 5774.483, 'text': "Well, there is a way to track that, because, by default, Google Analytics can't track interactivity and engagement on your website.", 'start': 5765.317, 'duration': 9.166}, {'end': 5782.089, 'text': 'like you probably want to have your website tracked, so if you have buttons and videos and things of that nature that you want to have tracked,', 'start': 5774.483, 'duration': 7.606}, {'end': 5783.85, 'text': "well you're going to need event tracking.", 'start': 5782.089, 'duration': 1.761}, {'end': 5790.735, 'text': "and if you're in analytics and you're always wandering around the data and you happen to find yourself under events, well,", 'start': 5783.85, 'duration': 6.885}], 'summary': "Google analytics can't track website interactivity and engagement by default, so event tracking is needed to track buttons, videos, and other elements.", 'duration': 31.081, 'max_score': 5759.654, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ45759654.jpg'}, {'end': 5850.337, 'src': 'embed', 'start': 5806.761, 'weight': 8, 'content': [{'end': 5810.782, 'text': 'The first part of that is to identify what you want to track.', 'start': 5806.761, 'duration': 4.021}, {'end': 5815.963, 'text': "okay. so if we go back to our example website, here i'm a foundation again.", 'start': 5811.082, 'duration': 4.881}, {'end': 5817.823, 'text': "we noted there's a lot to track here.", 'start': 5815.963, 'duration': 1.86}, {'end': 5819.344, 'text': 'we got a donate now button.', 'start': 5817.823, 'duration': 1.521}, {'end': 5820.824, 'text': 'we got a newsletter sign up.', 'start': 5819.344, 'duration': 1.48}, {'end': 5822.524, 'text': 'we have some social icons.', 'start': 5820.824, 'duration': 1.7}, {'end': 5824.565, 'text': 'okay, we got a donate now button.', 'start': 5822.524, 'duration': 2.041}, {'end': 5826.205, 'text': 'here we got a play button.', 'start': 5824.565, 'duration': 1.64}, {'end': 5828.686, 'text': 'here got all sorts of interactivity.', 'start': 5826.205, 'duration': 2.481}, {'end': 5828.926, 'text': 'you know.', 'start': 5828.686, 'duration': 0.24}, {'end': 5833.267, 'text': 'we got a button here that says you know, purchase tickets for an upcoming event.', 'start': 5828.926, 'duration': 4.341}, {'end': 5838.948, 'text': 'i can go throughout the website and find different buttons and things to to track.', 'start': 5833.267, 'duration': 5.681}, {'end': 5845.213, 'text': "let me just say this There's no shortage of what you can track on your website with event tracking.", 'start': 5838.948, 'duration': 6.265}, {'end': 5850.337, 'text': "So event tracking is just basically in layman's terms, tracking engagement on your site.", 'start': 5845.393, 'duration': 4.944}], 'summary': 'Identify and track various website elements for event tracking to measure engagement.', 'duration': 43.576, 'max_score': 5806.761, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ45806761.jpg'}], 'start': 4944.149, 'title': 'Google analytics goals and events', 'summary': 'Discusses different types of goals in google analytics, focusing on engagement-related goals, setting up an event as a goal, with a demonstration of identifying and measuring specific events, converting them into goals with a 0.81% conversion rate. also, it provides a guide on setting up event-related goals using google tag manager and analytics, emphasizing aligning event goals with business objectives and the option to add value to event goals. additionally, it explains how to set up and measure goals in google analytics, including total goal completions, conversion rate, and the assisted conversions report. lastly, it covers how to set up event tracking in google analytics, including the option to import goals from the gallery, identifying and tracking various website interactions using event tracking to enhance engagement and data collection.', 'chapters': [{'end': 5258.839, 'start': 4944.149, 'title': 'Google analytics goals and events', 'summary': "Discusses the different types of goals in google analytics, focusing on the importance of engagement-related goals to understand website performance and the process of setting up an event as a goal, with a demonstration of how to identify and measure specific events, such as clicks on the 'donate now' button, and convert them into goals with a 0.81% conversion rate over the last seven days.", 'duration': 314.69, 'highlights': ['The importance of engagement-related goals in understanding website performance and driving traffic, specifically through organic search, where visitors stay longer and view more pages compared to other channels. Visitors from organic search demonstrate higher engagement by staying longer on the site and viewing more pages compared to other channels.', 'The ability to measure specific events on a website, such as PDF downloads, button clicks, or video interactions, and convert them into goals to track and improve website performance. Events like PDF downloads, button clicks, and video interactions can be measured and converted into goals to track and improve website performance.', "Demonstration of setting up an event as a goal, specifically measuring clicks on the 'Donate Now' button, with the conversion rate of 0.81% over the last seven days. Demonstration of setting up the 'Donate Now' button click as an event goal, with a 0.81% conversion rate over the last seven days."]}, {'end': 5406.914, 'start': 5259.199, 'title': 'Setting up event related goals', 'summary': 'Provides a guide on setting up event related goals using google tag manager and analytics, emphasizing the importance of aligning event goals with business objectives and the option to add value to event goals.', 'duration': 147.715, 'highlights': ["Event goals should align with business objectives It's emphasized that event goals should be aligned with business objectives to ensure they are worthy of being turned into a goal.", "Not all events need to be turned into goals Not every event needs to be converted into a goal, especially if it doesn't align with business goals or serve as a Key Performance Indicator (KPI).", 'Process for setting up event related goals The process involves setting up the event in Google Tag Manager, then configuring the category and action in Analytics, and finally deciding whether to convert it into a goal based on its importance to the business.', 'Option to add value to event related goals The option to assign a value to event related goals is highlighted, with the flexibility to add the value in Google Tag Manager and Analytics.']}, {'end': 5670.644, 'start': 5407.234, 'title': 'Google analytics goals and multi-channel funneling', 'summary': 'Explains how to set up and measure goals in google analytics, including the total goal completions, conversion rate, and the assisted conversions report.', 'duration': 263.41, 'highlights': ['The chapter explains how to set up and measure goals in Google Analytics. It covers the process of setting up goals, such as destination, pages per session, duration, or an event, and emphasizes aligning a goal against any dimension.', 'It includes the total goal completions and conversion rate. The report provides insights into the total goal completions over a period of time and the conversion rate, enabling analysis based on the set goals.', "The chapter introduces the concept of assisted conversions and how it's measured in Google Analytics. Assisted conversions are explained, with an analogy to basketball, where channels that contribute to conversions are given credit, even if they are not the last click or direct conversion."]}, {'end': 5872.354, 'start': 5670.844, 'title': 'Setting up event tracking in google analytics', 'summary': 'Explains how to set up event tracking in google analytics, including the option to import goals from the gallery and the process of identifying and tracking various website interactions using event tracking in order to enhance engagement and data collection.', 'duration': 201.51, 'highlights': ['The chapter explains the available options for setting up goals in Google Analytics, including engagement related goals, duration, pages per session, destination, and event tracking, with 20 available per view. It mentions the different goal options available in Google Analytics, such as engagement related goals, duration, pages per session, destination, and event tracking, with 20 available per view.', 'The option to import a goal from the gallery is highlighted as a convenient method for setting up goals in Google Analytics, allowing users to view and import goals that others have set up. It discusses the option to import goals from the gallery in Google Analytics, enabling users to view and import goals set up by others, providing a convenient method for goal setting.', 'The chapter emphasizes the importance of event tracking for tracking various website interactions such as button clicks, PDF downloads, and video plays, as default Google Analytics does not track interactivity and engagement on a website. It underscores the significance of event tracking for monitoring website interactions like button clicks, PDF downloads, and video plays, as default Google Analytics does not track interactivity and engagement.', 'The process of identifying and tracking various website interactions using event tracking, such as tracking donate buttons, newsletter sign-ups, social icons, video plays, and other interactivity, is explained as a two-part process to enhance engagement and data collection. It explains the process of identifying and tracking various website interactions using event tracking, including examples like donate buttons, newsletter sign-ups, social icons, video plays, and other interactivity, as a means to enhance engagement and data collection.', 'The chapter underscores the importance of event tracking as a method for tracking engagement on a website beyond the default page view data provided by Google Analytics. It emphasizes event tracking as a method to track engagement on a website beyond the default page view data offered by Google Analytics.']}], 'duration': 928.205, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ44944149.jpg', 'highlights': ['Visitors from organic search demonstrate higher engagement by staying longer on the site and viewing more pages compared to other channels.', "Demonstration of setting up the 'Donate Now' button click as an event goal, with a 0.81% conversion rate over the last seven days.", 'The option to assign a value to event related goals is highlighted, with the flexibility to add the value in Google Tag Manager and Analytics.', 'The report provides insights into the total goal completions over a period of time and the conversion rate, enabling analysis based on the set goals.', 'Assisted conversions are explained, with an analogy to basketball, where channels that contribute to conversions are given credit, even if they are not the last click or direct conversion.', 'It mentions the different goal options available in Google Analytics, such as engagement related goals, duration, pages per session, destination, and event tracking, with 20 available per view.', 'It discusses the option to import goals from the gallery in Google Analytics, enabling users to view and import goals set up by others, providing a convenient method for goal setting.', 'It underscores the significance of event tracking for monitoring website interactions like button clicks, PDF downloads, and video plays, as default Google Analytics does not track interactivity and engagement.', 'It explains the process of identifying and tracking various website interactions using event tracking, including examples like donate buttons, newsletter sign-ups, social icons, video plays, and other interactivity, as a means to enhance engagement and data collection.', 'It emphasizes event tracking as a method to track engagement on a website beyond the default page view data offered by Google Analytics.']}, {'end': 7193.258, 'segs': [{'end': 5966.687, 'src': 'embed', 'start': 5938.054, 'weight': 0, 'content': [{'end': 5943.316, 'text': 'So with event tracking, you have three parameters, but one is actually optional.', 'start': 5938.054, 'duration': 5.262}, {'end': 5949.618, 'text': 'So you have two mandatory parameters that you have to assign to everything you want to track on your website.', 'start': 5943.336, 'duration': 6.282}, {'end': 5952.38, 'text': "And that's the category and then the action.", 'start': 5949.778, 'duration': 2.602}, {'end': 5956.801, 'text': 'So event label or label is the third parameter.', 'start': 5952.72, 'duration': 4.081}, {'end': 5958.202, 'text': "But again, that's optional.", 'start': 5956.841, 'duration': 1.361}, {'end': 5966.687, 'text': 'Okay, so basically when we identify an event on our website, we want to assign it a category and an action.', 'start': 5958.482, 'duration': 8.205}], 'summary': 'Event tracking requires two mandatory parameters: category and action.', 'duration': 28.633, 'max_score': 5938.054, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ45938054.jpg'}, {'end': 6191.67, 'src': 'embed', 'start': 6147.259, 'weight': 1, 'content': [{'end': 6154.407, 'text': "Okay So now I'm in tag manager and I want to set up my event for this donate now button.", 'start': 6147.259, 'duration': 7.148}, {'end': 6160.723, 'text': 'So what do I need to do? Well, For every event I want to set up, I need to set up a tag.', 'start': 6154.707, 'duration': 6.016}, {'end': 6165.267, 'text': 'Okay, so if I go to tags, I can see I already have some tags set up.', 'start': 6160.743, 'duration': 4.524}, {'end': 6167.269, 'text': 'And some of these are events.', 'start': 6165.527, 'duration': 1.742}, {'end': 6172.734, 'text': 'And so when you actually set up a tag, I recommend having a naming convention.', 'start': 6167.669, 'duration': 5.065}, {'end': 6178.358, 'text': 'So here you can see any event we set up, we start out by calling it ga-event-event.', 'start': 6172.834, 'duration': 5.524}, {'end': 6186.485, 'text': "whatever it is we're trying to set up, and so in this case we want to set up a new tag for the donate now button on our website.", 'start': 6179.099, 'duration': 7.386}, {'end': 6191.67, 'text': "so we're in google tag manager, because tag manager is what's going to fire that event.", 'start': 6186.485, 'duration': 5.185}], 'summary': "In google tag manager, events are set up by creating corresponding tags with a specific naming convention, like 'ga-event-event', and in this case, a new tag is being set up for the 'donate now' button on the website.", 'duration': 44.411, 'max_score': 6147.259, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ46147259.jpg'}, {'end': 6273.081, 'src': 'embed', 'start': 6240, 'weight': 3, 'content': [{'end': 6245.865, 'text': "and then the last setting here that's probably worth mentioning is a non-interaction hit.", 'start': 6240, 'duration': 5.865}, {'end': 6249.447, 'text': 'okay, so this is automatically set to false.', 'start': 6245.865, 'duration': 3.582}, {'end': 6250.848, 'text': 'and why is it set to false?', 'start': 6249.447, 'duration': 1.401}, {'end': 6252.75, 'text': "because it's a non-interaction.", 'start': 6250.848, 'duration': 1.902}, {'end': 6254.251, 'text': "No, that's false.", 'start': 6253.29, 'duration': 0.961}, {'end': 6259.574, 'text': 'We want this event, if somebody clicks on the header, donate to be an interaction.', 'start': 6254.331, 'duration': 5.243}, {'end': 6260.894, 'text': 'so, for example,', 'start': 6259.574, 'duration': 1.32}, {'end': 6273.081, 'text': "if I land on this page here and I click on that donate now button that I'm tracking as an event and I actually leave the site because I have my settings set to false,", 'start': 6260.894, 'duration': 12.187}], 'summary': 'Non-interaction hit setting automatically set to false, but should be an interaction for tracking events accurately.', 'duration': 33.081, 'max_score': 6240, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ46240000.jpg'}, {'end': 6864.074, 'src': 'embed', 'start': 6840.237, 'weight': 5, 'content': [{'end': 6848.084, 'text': "so, in addition to Google Analytics and preview mode, I could see that that tag is fired and I know that it's working.", 'start': 6840.237, 'duration': 7.847}, {'end': 6848.745, 'text': 'so there you have.', 'start': 6848.084, 'duration': 0.661}, {'end': 6853.308, 'text': 'you have two ways to test to see if the event fires again.', 'start': 6848.745, 'duration': 4.563}, {'end': 6855.77, 'text': 'you have real time in analytics, okay.', 'start': 6853.308, 'duration': 2.462}, {'end': 6864.074, 'text': 'so in real time, if you just go up to real time, all you need to do is go down to events, go to your website, click on the button.', 'start': 6855.77, 'duration': 8.304}], 'summary': 'Two ways to test event firing: google analytics real-time and preview mode.', 'duration': 23.837, 'max_score': 6840.237, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ46840237.jpg'}, {'end': 7056.557, 'src': 'embed', 'start': 7028.309, 'weight': 6, 'content': [{'end': 7032.79, 'text': 'and here i can see in analytics that the goal would have a 0.22 conversion rate.', 'start': 7028.309, 'duration': 4.481}, {'end': 7040.033, 'text': 'so that tells me that the goal is working and i can turn this event into a goal.', 'start': 7034.671, 'duration': 5.362}, {'end': 7046.034, 'text': 'and when you turn something into a goal in analytics, then you can measure it across all dimensions.', 'start': 7040.033, 'duration': 6.001}, {'end': 7048.015, 'text': "that's what i would recommend.", 'start': 7046.034, 'duration': 1.981}, {'end': 7056.557, 'text': "if the event is equal to a kpi or business goal or it's of importance, it's something you really want to measure.", 'start': 7048.015, 'duration': 8.542}], 'summary': 'Analytics shows 0.22 conversion rate, recommend turning event into a goal for measurement.', 'duration': 28.248, 'max_score': 7028.309, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ47028309.jpg'}], 'start': 5872.354, 'title': 'Event tracking and setup in google tag manager', 'summary': 'Covers the process of event tracking on a website, including identifying parameters, setting up events in google tag manager, emphasizing category and action parameters, the importance of non-interaction hits, assigning variables, testing events in google analytics, and turning events into goals for measurement and analysis.', 'chapters': [{'end': 6240, 'start': 5872.354, 'title': 'Event tracking for website', 'summary': 'Discusses the process of event tracking on a website, starting with identifying and assigning parameters to track a specific event, then setting up the event in google tag manager, emphasizing the importance of category and action parameters.', 'duration': 367.646, 'highlights': ['The chapter discusses the importance of identifying and assigning parameters for event tracking, emphasizing the category and action parameters as mandatory for tracking events on a website. Identifying and assigning parameters, such as category and action, is crucial for event tracking on a website, with category and action being mandatory parameters.', 'The process of setting up the event in Google Tag Manager is explained, emphasizing the need to set up a tag for every event and using a naming convention for tags. Setting up the event in Google Tag Manager involves creating a tag for each event, using a naming convention for tags, and choosing event as the track type.', 'The chapter highlights the optional parameters, label and value, for event tracking and advises to focus on category and action parameters. Optional parameters like label and value are available for event tracking, but the focus should primarily be on the category and action parameters.']}, {'end': 7193.258, 'start': 6240, 'title': 'Setting up event tracking in google tag manager', 'summary': 'Explains how to set up event tracking in google tag manager, including the importance of non-interaction hits, assigning variables for category, action, label, and value, testing events through google analytics and preview mode, and turning events into goals for measurement and analysis.', 'duration': 953.258, 'highlights': ['The importance of non-interaction hits Setting the non-interaction hit to false ensures that events, such as clicking the donate button, are counted as interactions and prevent bounces, contributing to improved analytics data.', 'Assigning variables for category, action, label, and value Assigning variables for category, action, and label, and optionally value, allows for tracking and organizing specific event data, providing clarity for analysis and measurement in Google Analytics.', 'Testing events through Google Analytics and preview mode Testing events through Google Analytics real-time view and preview mode in Google Tag Manager ensures the proper firing of events and allows for immediate validation and troubleshooting of event tracking setup.', 'Turning events into goals for measurement and analysis Converting events into goals in Google Analytics enables comprehensive measurement across all dimensions and facilitates the assessment of event performance, providing valuable insights for decision-making.']}], 'duration': 1320.904, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ45872354.jpg', 'highlights': ['Identifying and assigning parameters, such as category and action, is crucial for event tracking on a website, with category and action being mandatory parameters.', 'Setting up the event in Google Tag Manager involves creating a tag for each event, using a naming convention for tags, and choosing event as the track type.', 'The process of setting up the event in Google Tag Manager is explained, emphasizing the need to set up a tag for every event and using a naming convention for tags.', 'The importance of non-interaction hits Setting the non-interaction hit to false ensures that events, such as clicking the donate button, are counted as interactions and prevent bounces, contributing to improved analytics data.', 'Assigning variables for category, action, and label, and optionally value, allows for tracking and organizing specific event data, providing clarity for analysis and measurement in Google Analytics.', 'Testing events through Google Analytics real-time view and preview mode in Google Tag Manager ensures the proper firing of events and allows for immediate validation and troubleshooting of event tracking setup.', 'Converting events into goals in Google Analytics enables comprehensive measurement across all dimensions and facilitates the assessment of event performance, providing valuable insights for decision-making.', 'Optional parameters like label and value are available for event tracking, but the focus should primarily be on the category and action parameters.']}, {'end': 8468.313, 'segs': [{'end': 7369.847, 'src': 'embed', 'start': 7342.473, 'weight': 1, 'content': [{'end': 7346.275, 'text': "and the script that's added to a web page to collect information.", 'start': 7342.473, 'duration': 3.802}, {'end': 7348.677, 'text': "So that's really what a tag is.", 'start': 7346.596, 'duration': 2.081}, {'end': 7355.64, 'text': "It's just some script that gets put on a web page in order for you to collect information like page views, clicks, et cetera.", 'start': 7348.777, 'duration': 6.863}, {'end': 7358.742, 'text': 'And they send it to third party tools.', 'start': 7356.481, 'duration': 2.261}, {'end': 7361.403, 'text': "Okay, so that's what GTM does.", 'start': 7359.162, 'duration': 2.241}, {'end': 7369.847, 'text': 'It basically allows you to take all these tags that collect information and you can use them in GTM.', 'start': 7361.563, 'duration': 8.284}], 'summary': 'Gtm allows adding scripts to collect data and use them for page views, clicks, etc.', 'duration': 27.374, 'max_score': 7342.473, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ47342473.jpg'}, {'end': 7442.836, 'src': 'embed', 'start': 7415.262, 'weight': 2, 'content': [{'end': 7421.026, 'text': "Well, your developer, considering it's probably a small update to your website,", 'start': 7415.262, 'duration': 5.764}, {'end': 7426.77, 'text': 'is probably going to not hesitate and is going to go ahead and turn around and do it normally.', 'start': 7421.026, 'duration': 5.744}, {'end': 7431.813, 'text': 'And so normally what happens is the developer is going to go to the website and update the tag.', 'start': 7427.37, 'duration': 4.443}, {'end': 7435.394, 'text': 'Well, what if you have a few things that you want to track?', 'start': 7432.233, 'duration': 3.161}, {'end': 7442.836, 'text': 'All those things I mentioned before, from downloads to clicks to you know somebody checking out to watching a video.', 'start': 7435.634, 'duration': 7.202}], 'summary': 'Developers can easily update website tags for tracking various activities, such as downloads, clicks, and video views.', 'duration': 27.574, 'max_score': 7415.262, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ47415262.jpg'}, {'end': 7527.118, 'src': 'embed', 'start': 7498.543, 'weight': 3, 'content': [{'end': 7500.844, 'text': "and that's google tag manager.", 'start': 7498.543, 'duration': 2.301}, {'end': 7505.107, 'text': "so when we say gtm, that's what gtm stands for a google tag manager.", 'start': 7500.844, 'duration': 4.263}, {'end': 7509.849, 'text': "it's a place for you to add tags quickly and easily.", 'start': 7505.107, 'duration': 4.742}, {'end': 7519.394, 'text': 'so tags, remember, are just snippets of code that allow you to track things on your website interactively, interactive, actively and basically,', 'start': 7509.849, 'duration': 9.545}, {'end': 7524.217, 'text': 'when you have gtm, you can bypass the webmaster and do it quickly and easily.', 'start': 7519.394, 'duration': 4.823}, {'end': 7527.118, 'text': "so that's what gtm is all about.", 'start': 7524.537, 'duration': 2.581}], 'summary': 'Google tag manager (gtm) allows for quick and easy addition of tags, bypassing the webmaster.', 'duration': 28.575, 'max_score': 7498.543, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ47498543.jpg'}, {'end': 7649.088, 'src': 'embed', 'start': 7603.069, 'weight': 4, 'content': [{'end': 7606.373, 'text': "well, first of all, it's a free tool and it's a google tool.", 'start': 7603.069, 'duration': 3.304}, {'end': 7609.937, 'text': 'hence the name google tag manager, and it helps you really.', 'start': 7606.373, 'duration': 3.564}, {'end': 7614.722, 'text': "that's the main point is deploying track tags on your website, bypassing your webmaster.", 'start': 7609.937, 'duration': 4.785}, {'end': 7616.745, 'text': "so that's tag manager.", 'start': 7614.722, 'duration': 2.023}, {'end': 7622.631, 'text': 'and so examples of tags that can be deployed via google tag manager are numerous.', 'start': 7616.745, 'duration': 5.886}, {'end': 7629.034, 'text': "these are just some examples, like google analytics, facebook's pixel tracking or google ads.", 'start': 7622.631, 'duration': 6.403}, {'end': 7634.377, 'text': "there's no limit into the number of tags you can track in tag manager.", 'start': 7629.034, 'duration': 5.343}, {'end': 7635.878, 'text': 'there is no limit.', 'start': 7634.377, 'duration': 1.501}, {'end': 7639.84, 'text': 'you can add any number of tracking tags and tag manager.', 'start': 7635.878, 'duration': 3.962}, {'end': 7641.681, 'text': 'Okay, so some of the benefits.', 'start': 7640.12, 'duration': 1.561}, {'end': 7644.284, 'text': 'Well, again, we just listed two.', 'start': 7641.962, 'duration': 2.322}, {'end': 7649.088, 'text': 'You can put any tag into Tag Manager and track that onto your website.', 'start': 7644.624, 'duration': 4.464}], 'summary': "Google tag manager is a free tool for deploying and managing various tracking tags like google analytics, facebook's pixel tracking, and google ads, with no limit to the number of tags that can be tracked.", 'duration': 46.019, 'max_score': 7603.069, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ47603069.jpg'}, {'end': 7718.023, 'src': 'embed', 'start': 7689.341, 'weight': 6, 'content': [{'end': 7692.303, 'text': "well, you don't need to put that facebook pixel on your website.", 'start': 7689.341, 'duration': 2.962}, {'end': 7699.109, 'text': 'you can go right to tag manager and you can put that snippet of code right in tag manager really quickly.', 'start': 7692.303, 'duration': 6.806}, {'end': 7705.854, 'text': "and the other benefit here is all tags are managed in one place, and that's that to me is really a good benefit,", 'start': 7699.109, 'duration': 6.745}, {'end': 7712.519, 'text': 'because when you start adding tags on your website and you have some tags in tag manager, it just gets very confusing.', 'start': 7705.854, 'duration': 6.665}, {'end': 7718.023, 'text': 'so ideally, all the tracking code you have on your website needs to be in tag manager.', 'start': 7712.519, 'duration': 5.504}], 'summary': 'Use tag manager instead of facebook pixel for easier code management and centralized tracking.', 'duration': 28.682, 'max_score': 7689.341, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ47689341.jpg'}, {'end': 7775.989, 'src': 'embed', 'start': 7745.829, 'weight': 7, 'content': [{'end': 7749.912, 'text': "And the other great benefit of Tag Manager is there's a versioning control.", 'start': 7745.829, 'duration': 4.083}, {'end': 7756.496, 'text': "So let's just say you have added tags to your website via GTM for the last six months.", 'start': 7750.152, 'duration': 6.344}, {'end': 7759.879, 'text': "Well, let's just say you add another tag yesterday.", 'start': 7756.796, 'duration': 3.083}, {'end': 7764.722, 'text': "If you added that tag yesterday and something doesn't work, well, you can just roll back to a previous version.", 'start': 7760.079, 'duration': 4.643}, {'end': 7765.702, 'text': "It's that simple.", 'start': 7764.882, 'duration': 0.82}, {'end': 7768.564, 'text': "So you have versioning and that's a good thing.", 'start': 7765.843, 'duration': 2.721}, {'end': 7771.666, 'text': 'When you have versioning, you can control what gets published.', 'start': 7768.584, 'duration': 3.082}, {'end': 7775.989, 'text': "And if something doesn't work after it gets published, version.", 'start': 7771.907, 'duration': 4.082}], 'summary': 'Google tag manager offers versioning control, enabling easy rollback and better control of published content and tags.', 'duration': 30.16, 'max_score': 7745.829, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ47745829.jpg'}, {'end': 7817.621, 'src': 'embed', 'start': 7788.563, 'weight': 0, 'content': [{'end': 7793.509, 'text': 'So the biggest benefit here to me with Tag Manager is you have event tracking.', 'start': 7788.563, 'duration': 4.946}, {'end': 7799.131, 'text': 'And so we talked about some of the things you could track on your website, from videos,', 'start': 7793.829, 'duration': 5.302}, {'end': 7808.955, 'text': "from play buttons to somebody clicking on the stop on the video or pausing it all the way to somebody again chatting or, let's just say,", 'start': 7799.131, 'duration': 9.824}, {'end': 7812.056, 'text': 'somebody clicking on that purchase button on your website.', 'start': 7808.955, 'duration': 3.101}, {'end': 7817.621, 'text': 'Okay, and you want to track all these different things, these different interactivities and buttons.', 'start': 7812.236, 'duration': 5.385}], 'summary': 'Google tag manager allows for tracking various website interactions, including video plays, pauses, and button clicks.', 'duration': 29.058, 'max_score': 7788.563, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ47788563.jpg'}, {'end': 7859.13, 'src': 'embed', 'start': 7833.513, 'weight': 9, 'content': [{'end': 7838.357, 'text': 'so once you have tag manager going, you can add as many tracking codes as you want.', 'start': 7833.513, 'duration': 4.844}, {'end': 7843.14, 'text': "there's no limit on the number of tracking codes you can add to tag manager.", 'start': 7838.357, 'duration': 4.783}, {'end': 7846.602, 'text': "okay, so it's free and you can use it to its fullest advantage.", 'start': 7843.14, 'duration': 3.462}, {'end': 7851.606, 'text': "okay, so it's also high security, meaning that it has different levels of permissions.", 'start': 7846.602, 'duration': 5.004}, {'end': 7854.507, 'text': 'Okay, so you can have somebody.', 'start': 7851.966, 'duration': 2.541}, {'end': 7859.13, 'text': 'just go in and look at the different tags and tracking codes you have in GTM,', 'start': 7854.507, 'duration': 4.623}], 'summary': 'Google tag manager allows unlimited tracking codes, offers high security with different permission levels, and is free to use.', 'duration': 25.617, 'max_score': 7833.513, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ47833513.jpg'}, {'end': 7957.004, 'src': 'embed', 'start': 7915.441, 'weight': 10, 'content': [{'end': 7917.362, 'text': 'and you want to drive traffic to your website.', 'start': 7915.441, 'duration': 1.921}, {'end': 7924.166, 'text': "fair enough, you're joining the millions of other websites that are out there, that have interactivity, that also drive traffic to the website.", 'start': 7917.362, 'duration': 6.804}, {'end': 7926.547, 'text': 'so in comes google tag manager.', 'start': 7924.166, 'duration': 2.381}, {'end': 7928.929, 'text': 'and so tag manager is important because again,', 'start': 7926.547, 'duration': 2.382}, {'end': 7935.352, 'text': 'we know we want to track people coming from that facebook campaign or that google campaign interacting with our site.', 'start': 7928.929, 'duration': 6.423}, {'end': 7941.075, 'text': 'So if you are running Facebook and you are running Google Analytics, well, guess what?', 'start': 7935.632, 'duration': 5.443}, {'end': 7945.057, 'text': 'You want to put that tracking code in Tag Manager.', 'start': 7941.395, 'duration': 3.662}, {'end': 7949.96, 'text': 'So Google Analytics being a Google product works very nicely with Tag Manager.', 'start': 7945.277, 'duration': 4.683}, {'end': 7957.004, 'text': 'Facebook has its own tracking code, but you still want to be able to track people who come from the Facebook campaign to your website.', 'start': 7950.1, 'duration': 6.904}], 'summary': 'Google tag manager helps track traffic from facebook and google campaigns for website interactivity.', 'duration': 41.563, 'max_score': 7915.441, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ47915441.jpg'}, {'end': 8229.294, 'src': 'embed', 'start': 8202.415, 'weight': 12, 'content': [{'end': 8206.477, 'text': 'so whatever page that visitor lands on, google analytics is going to fire.', 'start': 8202.415, 'duration': 4.062}, {'end': 8215.144, 'text': "So that's really what it comes down to is I have a tag and I need to tell Tag Manager when to trigger that tag.", 'start': 8206.798, 'duration': 8.346}, {'end': 8219.066, 'text': "That's really what the structure of Tag Manager is.", 'start': 8215.404, 'duration': 3.662}, {'end': 8224.691, 'text': "It's tags, triggers and variables and variables we're going to talk about here in a couple of minutes.", 'start': 8219.406, 'duration': 5.285}, {'end': 8226.392, 'text': 'But you have a piece of code.', 'start': 8224.931, 'duration': 1.461}, {'end': 8229.294, 'text': "You're going to go ahead and put that into Tag Manager.", 'start': 8226.672, 'duration': 2.622}], 'summary': 'Google analytics fires on every page; tag manager triggers tags with code input.', 'duration': 26.879, 'max_score': 8202.415, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ48202415.jpg'}], 'start': 7193.258, 'title': 'Understanding and benefits of google tag manager', 'summary': 'Provides insights into tracking events in google analytics, importance of google tag manager in tracking website interactions, benefits like quick addition and update of tracking tags, bypassing the need for a web developer, quicker deployment of javascript codes, organizing and managing all tracking codes in one place, versioning control, and high security.', 'chapters': [{'end': 7457.684, 'start': 7193.258, 'title': 'Understanding google tag manager', 'summary': 'Explains how to track events in google analytics, the importance of google tag manager in tracking website interactions, and the impact of developer involvement in updating website tags.', 'duration': 264.426, 'highlights': ['Google Tag Manager helps track various website interactions such as video views, form submissions, and chat functionalities, beyond just page views. Google Tag Manager tracks interactions like video views, form submissions, and chat functionalities, going beyond page views.', 'Google Tag Manager allows the placement of scripts on web pages to collect information like page views, clicks, etc., and send it to third-party tools. GTM allows placing scripts on web pages to collect information like page views, clicks, etc., sending it to third-party tools.', "The developer's involvement in updating website tags can lead to delays due to the need to prioritize requests and put them into the work queue. Developer's involvement in updating website tags can lead to delays due to the need to prioritize and queue the requests."]}, {'end': 7649.088, 'start': 7458.325, 'title': 'Benefits of google tag manager', 'summary': 'Explains the benefits of google tag manager, which include the ability to quickly add and update tracking tags for website interactivity, bypassing the need for a web developer, and the capability to deploy numerous tracking tags without any limit.', 'duration': 190.763, 'highlights': ['Google Tag Manager (GTM) allows marketers to quickly add and update tracking tags for website interactivity, bypassing the need for web developers. GTM enables marketers to swiftly add tracking tags for website interactivity, such as tracking form submissions, without relying on developers, ensuring timely implementation for campaigns.', "GTM provides the capability to deploy numerous tracking tags without any limit, including popular ones like Google Analytics, Facebook's pixel tracking, and Google Ads. GTM offers the flexibility to deploy an unlimited number of tracking tags, including popular ones like Google Analytics, Facebook's pixel tracking, and Google Ads, allowing comprehensive tracking of website activities.", 'GTM is a free tool provided by Google, empowering marketers to deploy tracking tags on their websites without incurring additional costs. As a free tool provided by Google, GTM empowers marketers to deploy tracking tags on their websites without incurring additional costs, enhancing the accessibility and affordability of website tracking.']}, {'end': 7875.218, 'start': 7649.128, 'title': 'Benefits of tag manager', 'summary': 'Explains the benefits of using tag manager, including quicker deployment of javascript codes, organizing and managing all tracking codes in one place, versioning control, and event tracking, with the added advantages of being free with no limits and high security.', 'duration': 226.09, 'highlights': ['Tag Manager allows quicker deployment of JavaScript codes, such as Facebook pixel, on a website, reducing the need for web developer intervention.', 'Organizing all tracking codes in Tag Manager enhances manageability and clarity, preventing confusion when adding tags to the website.', 'Versioning control in Tag Manager enables easy roll-back to previous versions if newly added tags cause issues, providing peace of mind and control over published versions.', 'Event tracking in Tag Manager provides the ability to track various interactions and buttons on the website, such as video play, stop, chat, or purchase buttons.', 'Tag Manager is a free tool with no limits on the number of tracking codes that can be added, and it offers high security with different levels of permissions for users.']}, {'end': 8468.313, 'start': 7875.218, 'title': 'Understanding google tag manager', 'summary': 'Explains how google tag manager works, emphasizing the process of adding and managing tracking codes for google analytics and facebook, along with the structure of tags, triggers, and variables.', 'duration': 593.095, 'highlights': ['Google Tag Manager facilitates the tracking of user interactions, such as video views, blog visits, and form submissions, and is crucial for managing traffic from campaigns on platforms like Google and Facebook.', 'Tag Manager streamlines the process of incorporating tracking codes from different platforms, such as Google Analytics and Facebook, enabling users to control and manage the firing of these codes for effective website tracking.', 'The structure of Tag Manager involves tags (representing the tracking codes), triggers (determining when the tracking codes should be fired), and variables (providing additional information for the tags and triggers to function).']}], 'duration': 1275.055, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ47193258.jpg', 'highlights': ['Google Tag Manager tracks interactions like video views, form submissions, and chat functionalities, going beyond page views.', 'GTM allows placing scripts on web pages to collect information like page views, clicks, etc., sending it to third-party tools.', "The developer's involvement in updating website tags can lead to delays due to the need to prioritize and queue the requests.", 'GTM enables marketers to swiftly add tracking tags for website interactivity, such as tracking form submissions, without relying on developers, ensuring timely implementation for campaigns.', "GTM offers the flexibility to deploy an unlimited number of tracking tags, including popular ones like Google Analytics, Facebook's pixel tracking, and Google Ads, allowing comprehensive tracking of website activities.", 'As a free tool provided by Google, GTM empowers marketers to deploy tracking tags on their websites without incurring additional costs, enhancing the accessibility and affordability of website tracking.', 'Tag Manager allows quicker deployment of JavaScript codes, such as Facebook pixel, on a website, reducing the need for web developer intervention.', 'Versioning control in Tag Manager enables easy roll-back to previous versions if newly added tags cause issues, providing peace of mind and control over published versions.', 'Event tracking in Tag Manager provides the ability to track various interactions and buttons on the website, such as video play, stop, chat, or purchase buttons.', 'Tag Manager is a free tool with no limits on the number of tracking codes that can be added, and it offers high security with different levels of permissions for users.', 'Google Tag Manager facilitates the tracking of user interactions, such as video views, blog visits, and form submissions, and is crucial for managing traffic from campaigns on platforms like Google and Facebook.', 'Tag Manager streamlines the process of incorporating tracking codes from different platforms, such as Google Analytics and Facebook, enabling users to control and manage the firing of these codes for effective website tracking.', 'The structure of Tag Manager involves tags (representing the tracking codes), triggers (determining when the tracking codes should be fired), and variables (providing additional information for the tags and triggers to function).']}, {'end': 9408.466, 'segs': [{'end': 8594.68, 'src': 'embed', 'start': 8565.068, 'weight': 0, 'content': [{'end': 8573.811, 'text': "so you're going to go to tagmanager.google.com, or you can do a search for google tag manager and you're going to create your account.", 'start': 8565.068, 'duration': 8.743}, {'end': 8582.153, 'text': "and then, when you create your account, what's going to happen is you're going to set up a container, and when you set up a container,", 'start': 8573.811, 'duration': 8.342}, {'end': 8583.053, 'text': 'you have choices.', 'start': 8582.153, 'duration': 0.9}, {'end': 8594.68, 'text': 'So you could set it up for your website, for an app on iOS or maybe Android, or you can even set it up for AMP, an accelerated mobile page.', 'start': 8583.453, 'duration': 11.227}], 'summary': 'Create google tag manager account to set up containers for website, ios, android, or amp.', 'duration': 29.612, 'max_score': 8565.068, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ48565068.jpg'}, {'end': 8666.348, 'src': 'embed', 'start': 8634.421, 'weight': 1, 'content': [{'end': 8636.922, 'text': "and so what you're doing is you're making a deal.", 'start': 8634.421, 'duration': 2.501}, {'end': 8645.524, 'text': "you're putting this tag manager code on your website and in return, every code you deal with whether that be Facebook or analytics,", 'start': 8636.922, 'duration': 8.602}, {'end': 8649.845, 'text': 'or optimize or remarketing, or whatever it is is gonna go in GTM.', 'start': 8645.524, 'duration': 4.321}, {'end': 8652.765, 'text': "okay, it's gonna go into the container you created.", 'start': 8649.845, 'duration': 2.92}, {'end': 8658.826, 'text': 'so you need the tag manager code on your website in order for tag manager to work.', 'start': 8652.765, 'duration': 6.061}, {'end': 8666.348, 'text': "okay, so when you add this code to your website, then you're free to start adding all sorts of tags to your container.", 'start': 8658.826, 'duration': 7.522}], 'summary': 'Implementing tag manager code allows integration of various codes into gtm container for website.', 'duration': 31.927, 'max_score': 8634.421, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ48634421.jpg'}, {'end': 8721.006, 'src': 'embed', 'start': 8697.667, 'weight': 3, 'content': [{'end': 8704.414, 'text': 'Meaning you can go from, say, Google Analytics right to Google Tag Manager in one browser without having to log out or log in.', 'start': 8697.667, 'duration': 6.747}, {'end': 8707.576, 'text': "Okay, so when you create the account, you're going to create your container.", 'start': 8704.574, 'duration': 3.002}, {'end': 8712.22, 'text': "If you choose web, then you're going to be asked to place code on your website.", 'start': 8707.856, 'duration': 4.364}, {'end': 8718.364, 'text': 'And when you place that code on your website, then you are free to start using Tag Manager.', 'start': 8712.42, 'duration': 5.944}, {'end': 8721.006, 'text': "And that means you're free to start adding tags.", 'start': 8718.544, 'duration': 2.462}], 'summary': 'Google tag manager allows seamless integration with google analytics, enabling easy tag creation and implementation.', 'duration': 23.339, 'max_score': 8697.667, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ48697667.jpg'}, {'end': 8796.305, 'src': 'embed', 'start': 8768.088, 'weight': 5, 'content': [{'end': 8774.371, 'text': "and if you're not sure how to add the code to your website, well, you can always click on the quick start guide here.", 'start': 8768.088, 'duration': 6.283}, {'end': 8781.555, 'text': "Okay, and that'll take you to a quick start guide page, a reference page related to Google Tag Manager.", 'start': 8774.611, 'duration': 6.944}, {'end': 8784.698, 'text': "So let's talk about creating a tag.", 'start': 8781.796, 'duration': 2.902}, {'end': 8791.402, 'text': "So once you get Tag Manager installed, I'm sure you're excited to get going and create that first tag.", 'start': 8784.918, 'duration': 6.484}, {'end': 8796.305, 'text': "So let's talk about how to create a tag in Tag Manager.", 'start': 8791.502, 'duration': 4.803}], 'summary': 'Quick start guide available for google tag manager; process of creating tag discussed.', 'duration': 28.217, 'max_score': 8768.088, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ48768088.jpg'}, {'end': 8946.989, 'src': 'embed', 'start': 8921.327, 'weight': 4, 'content': [{'end': 8929.297, 'text': "We're basically telling Tag Manager, hey, if I get a visitor to any page on my website, then I want you to fire Google Analytics.", 'start': 8921.327, 'duration': 7.97}, {'end': 8937.222, 'text': "so that's basically, in summary, how to set up your first tag, and my recommendation is your first tag should be google analytics.", 'start': 8929.577, 'duration': 7.645}, {'end': 8942.166, 'text': "and when you set up analytics, you're going to have to set up a variable for the tracking id,", 'start': 8937.222, 'duration': 4.944}, {'end': 8946.989, 'text': 'and so you get the tracking id again from admin property settings.', 'start': 8942.166, 'duration': 4.823}], 'summary': 'Set up google analytics as the first tag with a tracking id from admin property settings', 'duration': 25.662, 'max_score': 8921.327, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ48921327.jpg'}, {'end': 9060.171, 'src': 'embed', 'start': 9034.558, 'weight': 2, 'content': [{'end': 9041.203, 'text': "And so when you've actually added Tag Manager to your site or you have analytics running in Tag Manager,", 'start': 9034.558, 'duration': 6.645}, {'end': 9044.745, 'text': 'you can confirm if those tags are firing properly.', 'start': 9041.203, 'duration': 3.542}, {'end': 9048.068, 'text': "So let's take a look at how Google Tag Assistant works.", 'start': 9044.826, 'duration': 3.242}, {'end': 9057.43, 'text': "OK, so if you just do a search for Google Tag Assistant, you're going to see here that it's basically just an extension that works in Chrome.", 'start': 9048.368, 'duration': 9.062}, {'end': 9060.171, 'text': 'And unfortunately, it only works in Chrome browser.', 'start': 9057.45, 'duration': 2.721}], 'summary': 'Google tag assistant in chrome confirms proper firing of tags in tag manager.', 'duration': 25.613, 'max_score': 9034.558, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ49034558.jpg'}, {'end': 9159.966, 'src': 'embed', 'start': 9128.487, 'weight': 8, 'content': [{'end': 9135.251, 'text': 'Now, another way you could confirm if Tag Manager is firing on the site is you can go into preview mode.', 'start': 9128.487, 'duration': 6.764}, {'end': 9142.256, 'text': 'So even before you submit and publish your tag and trigger, you can click on the preview mode.', 'start': 9135.532, 'duration': 6.724}, {'end': 9148.7, 'text': "So if I click preview in Tag Manager, so basically that's going to put me in preview mode.", 'start': 9142.436, 'duration': 6.264}, {'end': 9150.041, 'text': 'and so what does that mean?', 'start': 9148.88, 'duration': 1.161}, {'end': 9159.966, 'text': "well, that means that now i'm free to go to my website and see if those tags are firing, and so let's take a look at what that looks like.", 'start': 9150.041, 'duration': 9.925}], 'summary': "Use tag manager's preview mode to confirm firing of tags on the site.", 'duration': 31.479, 'max_score': 9128.487, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ49128487.jpg'}, {'end': 9390.198, 'src': 'embed', 'start': 9366.314, 'weight': 9, 'content': [{'end': 9375.736, 'text': "that's how tag manager works, and I can't stress that you know tag manager is there to help you track interactivity on the site,", 'start': 9366.314, 'duration': 9.422}, {'end': 9381.517, 'text': "because if you have a site that's interactive, that has a video, that has a download button,", 'start': 9375.736, 'duration': 5.781}, {'end': 9390.198, 'text': "let's just say you know you have all sorts of newsletter sign-ups, Facebook, YouTube buttons on your website, just like this website does,", 'start': 9381.517, 'duration': 8.681}], 'summary': 'Google tag manager tracks interactions on interactive websites.', 'duration': 23.884, 'max_score': 9366.314, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ49366314.jpg'}], 'start': 8468.313, 'title': 'Using google tag manager for website tag management', 'summary': 'Covers the basics of google tag manager, including setting up a container and adding the tag manager code, quick start guide for creating tags and integrating with google analytics, and setting up triggers and variables for tracking interactions.', 'chapters': [{'end': 8697.607, 'start': 8468.313, 'title': 'Google tag manager basics', 'summary': 'Explains how to use google tag manager to manage tags, triggers, and containers, emphasizing the importance of setting up a container for a website and adding the tag manager code to enable the functionality of adding and managing tags on the website.', 'duration': 229.294, 'highlights': ['Setting up a container for the website is crucial for using Google Tag Manager. Emphasizes the importance of setting up a container for a website to utilize Google Tag Manager functionality.', 'Adding the Tag Manager code to the website is essential for the functionality of managing tags. Explains the significance of adding Tag Manager code to the website to enable the functionality of managing tags on the website.', 'Explains the need for integrating the Tag Manager code with other platforms like Google Analytics for seamless operation. Stresses the importance of using the same Google account for Tag Manager as other Google products for smooth integration across platforms.']}, {'end': 8900.633, 'start': 8697.667, 'title': 'Google tag manager quick start', 'summary': 'Explains how to set up google tag manager, create a container, add code to a website, and create the first tag for google analytics, integrating it with tag manager.', 'duration': 202.966, 'highlights': ['Setting up Google Tag Manager The chapter explains the process of setting up Google Tag Manager, creating a container, and adding code to a website to start using Tag Manager.', 'Creating the First Tag for Google Analytics It highlights the process of creating the first tag for Google Analytics in Tag Manager, setting up a variable, and integrating it with Tag Manager for tracking page views.', 'Quick Start Guide for GTM It mentions the recommendation to visit the quick start guide website of GTM for more information on installing Google Tag Manager, providing additional resources for better understanding.']}, {'end': 9408.466, 'start': 8900.873, 'title': 'Setting up google tag manager', 'summary': 'Explains how to set up the first tag in google tag manager, including setting up triggers and variables, confirming tag firing using google tag assistant and preview mode, and the benefits of using tag manager for tracking various interactions on a website.', 'duration': 507.593, 'highlights': ['The chapter explains the process of setting up the first tag in Google Tag Manager, which includes setting up triggers and variables, such as the tracking ID, and recommends the first tag to be Google Analytics.', 'It details the steps to confirm if tags are firing properly using Google Tag Assistant, an extension that works with Chrome and allows users to see what tags are firing in Tag Manager on a particular site.', 'The chapter also highlights the use of preview mode in Tag Manager to confirm if tags are firing properly on a website before submitting and publishing them.', 'It emphasizes the benefits of using Tag Manager to track various interactions on a website, including tracking button clicks, video interactions, and newsletter sign-ups, and the ability to track unlimited tags with versioning for easy management.']}], 'duration': 940.153, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ48468313.jpg', 'highlights': ['Setting up a container for the website is crucial for using Google Tag Manager.', 'Adding the Tag Manager code to the website is essential for the functionality of managing tags.', 'Explains the need for integrating the Tag Manager code with other platforms like Google Analytics for seamless operation.', 'Setting up Google Tag Manager includes creating a container and adding code to a website.', 'Creating the First Tag for Google Analytics involves setting up a variable and integrating it with Tag Manager for tracking page views.', 'Quick Start Guide for GTM recommends visiting the quick start guide website of GTM for more information on installing Google Tag Manager.', 'The process of setting up the first tag in Google Tag Manager includes setting up triggers and variables, such as the tracking ID.', 'Details the steps to confirm if tags are firing properly using Google Tag Assistant, an extension that works with Chrome.', 'Highlights the use of preview mode in Tag Manager to confirm if tags are firing properly on a website before submitting and publishing them.', 'Emphasizes the benefits of using Tag Manager to track various interactions on a website, including tracking button clicks, video interactions, and newsletter sign-ups.']}, {'end': 10664.504, 'segs': [{'end': 9526.791, 'src': 'embed', 'start': 9454.421, 'weight': 0, 'content': [{'end': 9463.723, 'text': 'so in order to rank for a website where you sell shoes or you sell products, other products like clothing or food,', 'start': 9454.421, 'duration': 9.302}, {'end': 9475.348, 'text': "or your automobile website you know you're a mechanic it doesn't matter whether you're selling to customers or selling to other businesses you have to start with the keyword research,", 'start': 9463.723, 'duration': 11.625}, {'end': 9482.733, 'text': "and so we're going to go into really explicit detail on how to conduct a proper keyword research.", 'start': 9475.348, 'duration': 7.385}, {'end': 9486.735, 'text': 'and then the second factor involved is high quality content.', 'start': 9482.733, 'duration': 4.002}, {'end': 9492.439, 'text': 'so in order to rank high on google search, you need to have high quality content.', 'start': 9486.735, 'duration': 5.704}, {'end': 9497.222, 'text': "so we're going to go over What's involved with creating high quality content.", 'start': 9492.439, 'duration': 4.783}, {'end': 9499.943, 'text': "Then we're going to take that content.", 'start': 9497.442, 'duration': 2.501}, {'end': 9506.006, 'text': "We're going to optimize it using on page elements and website level factors.", 'start': 9499.963, 'duration': 6.043}, {'end': 9514.451, 'text': "So we're going to take into account what's involved with your website and what's involved with specific pages on your website in order to rank number one on Google.", 'start': 9506.026, 'duration': 8.425}, {'end': 9517.878, 'text': "Then we're going to get into the offsite engagement.", 'start': 9514.793, 'duration': 3.085}, {'end': 9526.791, 'text': 'So when it comes to ranking on Google, you need to optimize your website and you need to do some elements off your website.', 'start': 9518.158, 'duration': 8.633}], 'summary': 'To rank high on google, start with keyword research, create high-quality content, optimize on-page elements, and engage offsite for website ranking.', 'duration': 72.37, 'max_score': 9454.421, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ49454421.jpg'}, {'end': 9583.829, 'src': 'embed', 'start': 9548.733, 'weight': 4, 'content': [{'end': 9551.756, 'text': "there's a lot of work involved, and so, ideally,", 'start': 9548.733, 'duration': 3.023}, {'end': 9560.024, 'text': 'what we want to do is follow what we call the 80 20 rule when it comes to search engine optimization and ranking on Google.', 'start': 9551.756, 'duration': 8.268}, {'end': 9570.294, 'text': "And what do we mean by the 80-20 rule? Well, 80-20 means we're investing 20% of our effort and 80% of the results are obtained.", 'start': 9560.305, 'duration': 9.989}, {'end': 9573.217, 'text': 'So we want to invest 20 and get back 80.', 'start': 9570.575, 'duration': 2.642}, {'end': 9575.379, 'text': "That's basically what we mean by 80-20.", 'start': 9573.217, 'duration': 2.162}, {'end': 9583.829, 'text': "So, for example, if 20% of our targeted keywords bring in 80% of the traffic, then that's following the 80-20 rule.", 'start': 9575.46, 'duration': 8.369}], 'summary': 'Follow the 80-20 rule for seo: invest 20% effort to get 80% results.', 'duration': 35.096, 'max_score': 9548.733, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ49548733.jpg'}, {'end': 9761.364, 'src': 'embed', 'start': 9731.623, 'weight': 5, 'content': [{'end': 9739.065, 'text': "so if we're selling shoes for kids and shoes for kids is highly relevant, has high volume and low competition,", 'start': 9731.623, 'duration': 7.442}, {'end': 9741.026, 'text': "then that's a keyword we want to target.", 'start': 9739.065, 'duration': 1.961}, {'end': 9744.427, 'text': 'so we always want to focus in on those three areas.', 'start': 9741.026, 'duration': 3.401}, {'end': 9747.25, 'text': "So there's always a trade off with keywords.", 'start': 9744.807, 'duration': 2.443}, {'end': 9753.636, 'text': 'So shoes for kids might have high volume, but also might have high competition or difficulty.', 'start': 9747.61, 'duration': 6.026}, {'end': 9761.364, 'text': "If we look for another keyword that's just as relevant, for example shoes for children, it may still have high search volume,", 'start': 9753.856, 'duration': 7.508}], 'summary': "Target highly relevant, high volume, low competition keywords like 'shoes for kids' to optimize seo strategy.", 'duration': 29.741, 'max_score': 9731.623, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ49731623.jpg'}, {'end': 9840.431, 'src': 'embed', 'start': 9816.596, 'weight': 6, 'content': [{'end': 9825.102, 'text': "So one thing to take into consideration when you're doing keyword research is that the longer the keyword phrase, or in other words,", 'start': 9816.596, 'duration': 8.506}, {'end': 9833.167, 'text': "long tail keywords or keywords with three keywords in the phrase or more, you're going to always have less competition.", 'start': 9825.102, 'duration': 8.065}, {'end': 9840.431, 'text': "But there's always a trade off with long tail keywords, meaning the longer the keyword phrase, there's going to be less volume.", 'start': 9833.227, 'duration': 7.204}], 'summary': 'Longer keyword phrases have less competition, but lower volume.', 'duration': 23.835, 'max_score': 9816.596, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ49816596.jpg'}, {'end': 10092.684, 'src': 'embed', 'start': 10063.2, 'weight': 9, 'content': [{'end': 10069.645, 'text': "And so therefore, I'm going to put in 998, 000 in my spreadsheet as the competitive number.", 'start': 10063.2, 'duration': 6.445}, {'end': 10074.729, 'text': 'And so now I could see for the keyword bread recipes, I have 60, 500.', 'start': 10069.865, 'duration': 4.864}, {'end': 10087.96, 'text': 'And if my competition is 998, 000, then my KEI or keyword effectiveness index, or in other words, the ratio of volume to competition is 6%.', 'start': 10074.729, 'duration': 13.231}, {'end': 10092.684, 'text': "So that's nothing more than volume divided by competition.", 'start': 10087.96, 'duration': 4.724}], 'summary': "Keyword 'bread recipes' has 60,500 searches and 998,000 competition, resulting in a kei of 6%.", 'duration': 29.484, 'max_score': 10063.2, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ410063200.jpg'}, {'end': 10276.826, 'src': 'embed', 'start': 10233.761, 'weight': 7, 'content': [{'end': 10237.903, 'text': 'So the tool I recommend is Google Ads Keyword Planner.', 'start': 10233.761, 'duration': 4.142}, {'end': 10241.205, 'text': 'Google is going to give you how much search volume.', 'start': 10238.203, 'duration': 3.002}, {'end': 10245.307, 'text': "They're going to tell you the competition, but then you're going to go into Google search.", 'start': 10241.485, 'duration': 3.822}, {'end': 10252.15, 'text': "You're going to use the syntax all in title to get a more accurate read on the actual competitive number.", 'start': 10245.427, 'duration': 6.723}, {'end': 10259.418, 'text': 'And so to find out how keywords that your competitors are ranking for, You can use those keyword tools that I mentioned.', 'start': 10252.47, 'duration': 6.948}, {'end': 10262.019, 'text': 'Another tool that I use is Moz.', 'start': 10259.738, 'duration': 2.281}, {'end': 10267.622, 'text': 'So Moz, if you go to moz.com, they have a tool called Keyword Explorer.', 'start': 10262.259, 'duration': 5.363}, {'end': 10276.826, 'text': "So if we just type in the keyword, for example, bread recipes, it's going to be able to tell us how much volume and the difficulty.", 'start': 10268.122, 'duration': 8.704}], 'summary': "Use google ads keyword planner to analyze search volume and competition. also utilize moz's keyword explorer for competitor keyword analysis.", 'duration': 43.065, 'max_score': 10233.761, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ410233761.jpg'}, {'end': 10392.814, 'src': 'embed', 'start': 10363.918, 'weight': 11, 'content': [{'end': 10367.8, 'text': 'so the primary keyword can define the nature of our business.', 'start': 10363.918, 'duration': 3.882}, {'end': 10371.862, 'text': 'the secondary keyword could be just highly relevant to our keyword.', 'start': 10367.8, 'duration': 4.062}, {'end': 10379.286, 'text': 'at the end of the day, we want to choose multiple keywords to try and rank on google for that page.', 'start': 10372.262, 'duration': 7.024}, {'end': 10386.25, 'text': "so, for example, we have a blog and we're using ice cream recipes and we're blogging about ice cream recipes.", 'start': 10379.286, 'duration': 6.964}, {'end': 10392.814, 'text': 'we can have a primary keyword, that is, about ice cream recipes or homemade ice cream recipes.', 'start': 10386.25, 'duration': 6.564}], 'summary': 'Select primary and secondary keywords to rank on google for blog content.', 'duration': 28.896, 'max_score': 10363.918, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ410363918.jpg'}, {'end': 10486.959, 'src': 'embed', 'start': 10459.234, 'weight': 12, 'content': [{'end': 10462.335, 'text': 'We want to cluster keywords into a content theme.', 'start': 10459.234, 'duration': 3.101}, {'end': 10469.396, 'text': "So why target only one keyword per content when we can target many? Because we don't want to put all our eggs in one basket.", 'start': 10462.555, 'duration': 6.841}, {'end': 10471.316, 'text': "We don't want to target just one keyword.", 'start': 10469.436, 'duration': 1.88}, {'end': 10472.477, 'text': 'We want to target many.', 'start': 10471.356, 'duration': 1.121}, {'end': 10480.718, 'text': 'And so that means clustering your keywords into a theme and choosing multiple keywords for that particular page.', 'start': 10472.817, 'duration': 7.901}, {'end': 10486.959, 'text': 'And when we do that, we have a better opportunity to rank high on Google search.', 'start': 10481.098, 'duration': 5.861}], 'summary': 'Cluster keywords into themes to target multiple for better google ranking.', 'duration': 27.725, 'max_score': 10459.234, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ410459234.jpg'}, {'end': 10535.14, 'src': 'embed', 'start': 10507.614, 'weight': 13, 'content': [{'end': 10511.398, 'text': 'and get the traffic, then we can get the conversions.', 'start': 10507.614, 'duration': 3.784}, {'end': 10523.009, 'text': "so let's move on to high quality content and talk about the impact content has on your ability to get your website ranked number one on google.", 'start': 10511.398, 'duration': 11.611}, {'end': 10529.595, 'text': "so let's just say you have content on your website and the content is ranking on.", 'start': 10523.009, 'duration': 6.586}, {'end': 10535.14, 'text': "you know page four of google and it's that blog with ice cream recipes.", 'start': 10530.055, 'duration': 5.085}], 'summary': 'High quality content impacts website ranking on google, aiming for page one.', 'duration': 27.526, 'max_score': 10507.614, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ410507614.jpg'}], 'start': 9408.466, 'title': 'Seo keyword research', 'summary': 'Covers ranking factors, the 80-20 rule, and tools for keyword research, emphasizing search volume, competition, and relevance to increase traffic and conversions.', 'chapters': [{'end': 9548.733, 'start': 9408.466, 'title': 'Ranking number one on google', 'summary': 'Discusses the factors involved in ranking a website number one on google to increase traffic and conversions, focusing on keyword research, high-quality content, on-page and off-site optimization.', 'duration': 140.267, 'highlights': ["Keyword research is crucial for ranking on Google, whether it's a website selling products or services, and the chapter provides detailed guidance on conducting proper keyword research.", 'High-quality content is essential for ranking high on Google search, and the chapter covers the elements involved in creating such content.', 'On-page and website level factors need to be optimized to improve Google ranking, and the chapter delves into the specifics of this optimization.', 'Off-site engagement is important for ranking on Google, and the chapter discusses the elements involved in engaging with other websites to enhance SEO efforts and drive traffic.']}, {'end': 9840.431, 'start': 9548.733, 'title': '80-20 rule in seo keyword research', 'summary': 'Discusses the 80-20 rule in seo, emphasizing the importance of investing 20% effort for 80% results, and provides insights into keyword research for a website with shoes, focusing on search volume, competition, and relevance.', 'duration': 291.698, 'highlights': ['The 80-20 rule in SEO involves investing 20% effort for 80% results in areas like targeted keywords, landing pages, and backlinks, aiming for efficient optimization and ranking on Google. By following the 80-20 rule, 20% of targeted keywords, landing pages, and backlinks drive 80% of traffic, emphasizing efficient optimization and ranking strategies.', 'Keyword research for a website selling shoes involves identifying keywords with high search volume, low competition, and high relevance to the business, aiming to strike a balance between these factors. The focus in keyword research is on finding keywords with high search volume, low competition, and high relevance to the business, ensuring efficient targeting and ranking on Google.', 'Long tail keywords offer less competition but lower search volume, providing an alternative strategy for targeting relevant keywords with potentially lower competition. Long tail keywords, although offering less search volume, present opportunities for targeting relevant keywords with potentially lower competition, providing an alternative strategy for efficient optimization and ranking.']}, {'end': 10316.493, 'start': 9840.592, 'title': 'Keyword research for seo', 'summary': "Discusses the process of keyword research for seo, emphasizing the importance of identifying relevant keywords with high search volume and low competition using tools like google ads keyword planner and moz's keyword explorer.", 'duration': 475.901, 'highlights': ["Google Ads Keyword Planner provides insight into average monthly search volume and competition for keywords, helping in identifying relevant keywords for SEO. The tool offers information on average monthly search volume and competition, such as 60,500 for 'bread recipes' and low competition.", "Emphasizing the significance of accurately assessing keyword competition using 'all in title' syntax to determine the true number of websites competing for a keyword, which may differ significantly from initial search results. Using 'all in title' syntax, the competition for 'bread recipes' is determined to be 998,000, significantly lower than the initial 771 billion search results.", "The concept of Keyword Effectiveness Index (KEI) is introduced, indicating the ratio of volume to competition, with a higher KEI indicating a better keyword for optimization. The KEI for 'banana bread recipe' is calculated to be 157,158 percent, signifying a better keyword due to its higher ratio of volume to competition.", "Utilizing tools like Moz's Keyword Explorer to gain insights into search volume and difficulty for keywords, in addition to leveraging social media and industry news to identify trending keywords and assess competition. Moz's Keyword Explorer provides information on volume and difficulty for keywords, while leveraging social media and industry news can help in identifying trending keywords and assessing competition."]}, {'end': 10664.504, 'start': 10316.694, 'title': 'Keyword research and content quality', 'summary': 'Discusses the importance of selecting primary and secondary keywords for each web page, targeting multiple keywords to rank on google, and the impact of high-quality content on search engine rankings and engagement.', 'duration': 347.81, 'highlights': ['The importance of selecting primary and secondary keywords for each web page is emphasized, aiming to target multiple keywords to rank on Google and avoid putting all emphasis on one keyword.', 'Clustering keywords into a content theme allows for the selection of multiple keywords for a particular page, leading to a better opportunity to rank high on Google search.', 'The impact of high-quality, informative, and engaging content on search engine rankings and engagement is discussed, emphasizing the need to prevent content from falling down the rankings by increasing engagement through social media sharing and community building.']}], 'duration': 1256.038, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ49408466.jpg', 'highlights': ['Keyword research is crucial for ranking on Google, providing detailed guidance.', 'High-quality content is essential for ranking high on Google search.', 'On-page and website level factors need to be optimized to improve Google ranking.', 'Off-site engagement is important for ranking on Google, discussing elements involved.', 'The 80-20 rule in SEO involves investing 20% effort for 80% results.', 'Keyword research for a website selling shoes involves identifying keywords with high search volume, low competition, and high relevance.', 'Long tail keywords offer less competition but lower search volume, providing an alternative strategy.', 'Google Ads Keyword Planner provides insight into average monthly search volume and competition for keywords.', "Emphasizing the significance of accurately assessing keyword competition using 'all in title' syntax.", 'The concept of Keyword Effectiveness Index (KEI) is introduced, indicating the ratio of volume to competition.', "Utilizing tools like Moz's Keyword Explorer to gain insights into search volume and difficulty for keywords.", 'The importance of selecting primary and secondary keywords for each web page is emphasized.', 'Clustering keywords into a content theme allows for the selection of multiple keywords for a particular page.', 'The impact of high-quality, informative, and engaging content on search engine rankings and engagement is discussed.']}, {'end': 12311.717, 'segs': [{'end': 10692.378, 'src': 'embed', 'start': 10664.504, 'weight': 1, 'content': [{'end': 10670.187, 'text': "then it's going to be engaging and it's likely going to cause an increase in engagement.", 'start': 10664.504, 'duration': 5.683}, {'end': 10672.849, 'text': 'For example, a decrease in bounces.', 'start': 10670.468, 'duration': 2.381}, {'end': 10682.195, 'text': 'And once you share that quality content, then the likelihood of it moving up the rankings even as far as number one on Google is going to be greater.', 'start': 10673.289, 'duration': 8.906}, {'end': 10686.536, 'text': 'So you always want to start out writing good quality content.', 'start': 10682.475, 'duration': 4.061}, {'end': 10692.378, 'text': "So let's talk about good quality content because Google does take content seriously.", 'start': 10686.576, 'duration': 5.802}], 'summary': 'Quality content leads to increased engagement and rankings, including potential number one spot on google.', 'duration': 27.874, 'max_score': 10664.504, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ410664504.jpg'}, {'end': 10743.966, 'src': 'embed', 'start': 10709.488, 'weight': 0, 'content': [{'end': 10712.71, 'text': 'So we want to perform good keyword research.', 'start': 10709.488, 'duration': 3.222}, {'end': 10714.852, 'text': 'Why? Because we want to choose keywords.', 'start': 10712.79, 'duration': 2.062}, {'end': 10717.954, 'text': "Remember, we're choosing multiple keywords per page.", 'start': 10715.092, 'duration': 2.862}, {'end': 10721.617, 'text': 'One keyword could be related to our brand.', 'start': 10718.254, 'duration': 3.363}, {'end': 10723.959, 'text': 'One keyword could be related to the content.', 'start': 10721.957, 'duration': 2.002}, {'end': 10728.262, 'text': "But another keyword could be related to a user's intent, like recipes.", 'start': 10723.999, 'duration': 4.263}, {'end': 10731.603, 'text': 'If you recall the example we used with bread recipes,', 'start': 10728.582, 'duration': 3.021}, {'end': 10743.966, 'text': "maybe somebody's looking to type in a keyword that says how do I make a bread? Or how do I make a specific type of bread? Or how do I make banana bread? Or what's the best recipe for banana bread??", 'start': 10731.603, 'duration': 12.363}], 'summary': "Perform good keyword research to choose multiple keywords per page related to brand, content, and user's intent like recipes.", 'duration': 34.478, 'max_score': 10709.488, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ410709488.jpg'}, {'end': 10971.754, 'src': 'embed', 'start': 10947.397, 'weight': 3, 'content': [{'end': 10956.825, 'text': "So for example, Here's an infographic on 20 effective ways to basically not bore your readers, but write engaging content.", 'start': 10947.397, 'duration': 9.428}, {'end': 10958.907, 'text': 'So you could see this is an infographic.', 'start': 10957.005, 'duration': 1.902}, {'end': 10961.048, 'text': "It's all graphically laid out.", 'start': 10959.127, 'duration': 1.921}, {'end': 10966.253, 'text': "So infographics tend to be easier to understand because they're visual.", 'start': 10961.249, 'duration': 5.004}, {'end': 10971.754, 'text': "They're easy for the end user to comprehend because there's generally no jargon.", 'start': 10966.733, 'duration': 5.021}], 'summary': 'Infographic: 20 ways to engage readers without boring. visual and jargon-free.', 'duration': 24.357, 'max_score': 10947.397, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ410947397.jpg'}, {'end': 11129.008, 'src': 'embed', 'start': 11105.217, 'weight': 2, 'content': [{'end': 11112.588, 'text': "It's the words and how those words are written, how they're structured, the types of keywords you're using, how you're engaging with your audience.", 'start': 11105.217, 'duration': 7.371}, {'end': 11116.694, 'text': "There's a lot of factors, again, those best practices we just went over.", 'start': 11112.608, 'duration': 4.086}, {'end': 11125.244, 'text': "But the key is, you know, if you have longer, more engaging content, then it's going to bode better for you on search engines.", 'start': 11116.914, 'duration': 8.33}, {'end': 11129.008, 'text': 'So a couple of steps to create high quality content.', 'start': 11125.544, 'duration': 3.464}], 'summary': 'Using engaging, structured content with keywords yields better search engine results.', 'duration': 23.791, 'max_score': 11105.217, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ411105217.jpg'}, {'end': 11343.208, 'src': 'embed', 'start': 11314.977, 'weight': 5, 'content': [{'end': 11319.084, 'text': 'So these are steps to creating high quality content.', 'start': 11314.977, 'duration': 4.107}, {'end': 11321.632, 'text': "And so let's look at an example here.", 'start': 11319.67, 'duration': 1.962}, {'end': 11325.755, 'text': 'And this is a three month old post on BuzzFeed.', 'start': 11322.272, 'duration': 3.483}, {'end': 11329.979, 'text': "And it's 21 pictures that restore your faith in humanity.", 'start': 11326.256, 'duration': 3.723}, {'end': 11332.521, 'text': 'So it has a lot of likes, a lot of tweaks.', 'start': 11330.059, 'duration': 2.462}, {'end': 11334.263, 'text': "And that means it's engaged.", 'start': 11333.041, 'duration': 1.222}, {'end': 11335.924, 'text': 'People are engaged when reading that.', 'start': 11334.343, 'duration': 1.581}, {'end': 11343.208, 'text': 'And so if we go and look at it as an example, we can see it on BuzzFeed here, 21 pictures that will restore your faith in humanity.', 'start': 11336.184, 'duration': 7.024}], 'summary': 'A three-month-old buzzfeed post with 21 pictures restoring faith in humanity has high engagement.', 'duration': 28.231, 'max_score': 11314.977, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ411314977.jpg'}, {'end': 11597.431, 'src': 'embed', 'start': 11566.068, 'weight': 4, 'content': [{'end': 11571.513, 'text': 'but write it in your own words, and you should be on your way to creating good quality content.', 'start': 11566.068, 'duration': 5.445}, {'end': 11579.758, 'text': "Okay so, now that we've talked about high quality content in order to get your pages ranked high on Google search,", 'start': 11571.732, 'duration': 8.026}, {'end': 11590.406, 'text': "let's turn our attention to optimizing on page elements and discuss some website level factors that are both going to help you rank high on Google search.", 'start': 11579.758, 'duration': 10.648}, {'end': 11597.431, 'text': "So let's just do an overview of what we're talking about when we talk about on page elements and website level factors.", 'start': 11590.786, 'duration': 6.645}], 'summary': 'Create high-quality content for better google ranking; optimize on-page elements and website factors.', 'duration': 31.363, 'max_score': 11566.068, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ411566068.jpg'}, {'end': 11662.159, 'src': 'embed', 'start': 11637.558, 'weight': 6, 'content': [{'end': 11645.144, 'text': 'So all of those are some of the website factors we need to take into account in order to rank high on Google Search.', 'start': 11637.558, 'duration': 7.586}, {'end': 11655.953, 'text': 'so title tag and meta description together are considered meta tags, so both play an important role in ranking high on google.', 'start': 11645.544, 'duration': 10.409}, {'end': 11662.159, 'text': 'so we want to be able to write unique title and descriptions for each page on our website.', 'start': 11655.953, 'duration': 6.206}], 'summary': 'To rank high on google search, unique title and meta descriptions for each page are crucial factors.', 'duration': 24.601, 'max_score': 11637.558, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ411637558.jpg'}, {'end': 12007.32, 'src': 'embed', 'start': 11982.51, 'weight': 7, 'content': [{'end': 11988.575, 'text': 'Well, look no further than including a video into our content.', 'start': 11982.51, 'duration': 6.065}, {'end': 11996.397, 'text': "so not only will this video help keep the engagement high, but it breaks up the monotony of the page and it's from a third party source.", 'start': 11988.575, 'duration': 7.822}, {'end': 11998.497, 'text': 'so it adds credibility to the page.', 'start': 11996.397, 'duration': 2.1}, {'end': 12007.32, 'text': 'so adding a video based on the last segment of high quality content definitely helps with ranking high on google search.', 'start': 11998.497, 'duration': 8.823}], 'summary': 'Including high-quality videos in content increases engagement and credibility, aiding in high google search rankings.', 'duration': 24.81, 'max_score': 11982.51, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ411982510.jpg'}, {'end': 12061.18, 'src': 'embed', 'start': 12034.271, 'weight': 8, 'content': [{'end': 12037.913, 'text': 'so remember All white hat techniques.', 'start': 12034.271, 'duration': 3.642}, {'end': 12040.013, 'text': 'We want to avoid hidden tags.', 'start': 12038.193, 'duration': 1.82}, {'end': 12042.454, 'text': 'We want to avoid stuffing keywords.', 'start': 12040.053, 'duration': 2.401}, {'end': 12044.495, 'text': 'We want things to be natural.', 'start': 12042.934, 'duration': 1.561}, {'end': 12046.615, 'text': "We don't want things to be forced.", 'start': 12044.715, 'duration': 1.9}, {'end': 12050.477, 'text': 'And your H1 tags should be 20 to 70 characters.', 'start': 12047.096, 'duration': 3.381}, {'end': 12052.757, 'text': "Don't make long H1 tags.", 'start': 12050.717, 'duration': 2.04}, {'end': 12054.638, 'text': 'If we go back to our page example.', 'start': 12052.797, 'duration': 1.841}, {'end': 12057.359, 'text': 'a short, sweet tag here.', 'start': 12055.078, 'duration': 2.281}, {'end': 12059.4, 'text': 'california fig, banana bread.', 'start': 12057.359, 'duration': 2.041}, {'end': 12061.18, 'text': "it's relevant to the content.", 'start': 12059.4, 'duration': 1.78}], 'summary': 'Use white hat techniques, avoid hidden tags and keyword stuffing. keep h1 tags 20-70 characters for natural and relevant content.', 'duration': 26.909, 'max_score': 12034.271, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ412034271.jpg'}, {'end': 12221.412, 'src': 'embed', 'start': 12176.309, 'weight': 9, 'content': [{'end': 12181.601, 'text': "It helps signal to Google and all the other search engines that if the page is no longer there, that's fine.", 'start': 12176.309, 'duration': 5.292}, {'end': 12183.17, 'text': "you're just going to go to this page.", 'start': 12181.889, 'duration': 1.281}, {'end': 12185.772, 'text': "This is the page that's permanently there now.", 'start': 12183.49, 'duration': 2.282}, {'end': 12193.658, 'text': 'And another thing we want to do here is if you have mobile URLs, you want to include those in the sitemap.', 'start': 12186.172, 'duration': 7.486}, {'end': 12195.579, 'text': "And we're going to hit on that in just a minute.", 'start': 12193.678, 'duration': 1.901}, {'end': 12203.825, 'text': 'But all URLs should be mobile friendly as well as desktop friendly, meaning take into account those best practices.', 'start': 12195.759, 'duration': 8.066}, {'end': 12205.707, 'text': 'Keep your URL short.', 'start': 12203.925, 'duration': 1.782}, {'end': 12206.707, 'text': 'use hyphens.', 'start': 12205.707, 'duration': 1}, {'end': 12208.069, 'text': 'put the keyword in that URL.', 'start': 12206.707, 'duration': 1.362}, {'end': 12211.17, 'text': 'make it easy to understand one.', 'start': 12209.189, 'duration': 1.981}, {'end': 12213.13, 'text': 'avoid capital letters in the URLs.', 'start': 12211.17, 'duration': 1.96}, {'end': 12217.171, 'text': 'the URLs are case-sensitive, so go lowercase.', 'start': 12213.13, 'duration': 4.041}, {'end': 12220.272, 'text': 'you should always go lowercase from the URL.', 'start': 12217.171, 'duration': 3.101}, {'end': 12221.412, 'text': 'readable URLs.', 'start': 12220.272, 'duration': 1.14}], 'summary': 'Include mobile urls in sitemap. use hyphens, keywords. keep urls short, readable, and lowercase.', 'duration': 45.103, 'max_score': 12176.309, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ412176309.jpg'}, {'end': 12290.157, 'src': 'embed', 'start': 12266.867, 'weight': 11, 'content': [{'end': 12274.91, 'text': "And what do we mean by that? Well, we mean having your site organized in a fashion that Google's going to be able to find all the pages.", 'start': 12266.867, 'duration': 8.043}, {'end': 12280.012, 'text': 'So what do we mean by that? Create a logical hierarchy structure.', 'start': 12275.23, 'duration': 4.782}, {'end': 12283.593, 'text': "So if you're selling shoes, you know, you're going to have a homepage.", 'start': 12280.292, 'duration': 3.301}, {'end': 12287.735, 'text': "Break the structure up into men's shoes, women's shoes, children's shoes.", 'start': 12283.793, 'duration': 3.942}, {'end': 12290.157, 'text': "Under men's shoes, you could have it by brand.", 'start': 12288.135, 'duration': 2.022}], 'summary': 'Organize website for google with logical hierarchy structure for selling shoes.', 'duration': 23.29, 'max_score': 12266.867, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ412266867.jpg'}], 'start': 10664.504, 'title': 'Creating quality content and seo optimization', 'summary': 'Emphasizes the importance of creating high-quality and engaging content for seo, incorporating keyword research, user intent, multimedia, and on-page elements, leading to potential improvements in search rankings, reduced bounce rates, and higher engagement. it also discusses optimizing website structure for seo, emphasizing natural, user-centric, and google-friendly practices.', 'chapters': [{'end': 10801.86, 'start': 10664.504, 'title': 'Creating quality content for seo', 'summary': 'Emphasizes the importance of creating high-quality content for seo, including the role of keyword research in addressing user intent and engaging the audience, leading to potential improvements in search rankings and reduced bounce rates.', 'duration': 137.356, 'highlights': ['Keyword research is crucial for selecting multiple relevant keywords per page, including those related to brand, content, and user intent, such as specific recipe-related queries, to effectively address user questions and intentions.', 'High-quality content can lead to increased engagement and potentially improved search rankings, as well as a decrease in bounce rates, highlighting the significance of creating valuable content for SEO.', 'The use of tools like phrase.io for keyword research is highlighted, with an invitation for audience input on alternative research tools, indicating the importance of staying informed about effective keyword research methods.']}, {'end': 11314.837, 'start': 10802.16, 'title': 'Creating engaging content & seo', 'summary': "Emphasizes creating engaging and seo-friendly content by answering user's questions, using readable language, incorporating multimedia, and following best practices, which can lead to higher engagement and better rankings. longer, engaging content with relevant keywords tend to perform better in search engines.", 'duration': 512.677, 'highlights': ['Longer, engaging content with relevant keywords tend to perform better in search engines. According to HubSpot, the more word count you use, the chances of you ranking higher are going to be better. Longer engaging content tends to bode well with search engines.', "Using multimedia such as infographics, videos, and images can lead to higher user engagement. Infographics, videos, and images tend to increase the chances of somebody being more engaged versus just text that's not well organized and written out in a way that somebody doesn't necessarily understand.", "Follow best practices such as using relevant keywords, engaging with the audience, and organizing the content with headers and subheaders. It's not necessarily just words, but the words and how those words are written, how they're structured, the types of keywords you're using, and how you're engaging with your audience. There's a lot of factors, again, those best practices we just went over.", 'Incorporate internal links, alt tags for images, and regularly update the content to keep the audience engaged. Putting in internal linking will help keep the end user engaged, and incorporating call out boxes, updating the content regularly, and including a call to action can help in keeping the audience engaged and have them act on the content.']}, {'end': 12007.32, 'start': 11314.977, 'title': 'Creating high quality content', 'summary': 'Discusses the key elements in creating engaging and high-quality content, such as incorporating third-party sources, using different types of content, and optimizing on-page elements and website factors to rank high on google search.', 'duration': 692.343, 'highlights': ['Incorporating third-party sources, using different types of content, and optimizing on-page elements and website factors are key elements in creating engaging and high-quality content. The chapter emphasizes the importance of incorporating third-party sources, using different types of content, and optimizing on-page elements and website factors to create engaging and high-quality content for better ranking on Google search.', 'Engaging content like the BuzzFeed example includes call-to-actions, videos, images, answers questions, and takes into account the different types of content available. The example of the engaging post on BuzzFeed showcases the inclusion of call-to-actions, videos, images, answers to questions, and consideration of different types of content, contributing to its engagement and quality.', 'Using unique titles and descriptions for each page, staying within character limits, and avoiding keyword repetition in meta tags play a vital role in increasing click-through rates and improving site ranking. The necessity of using unique titles and descriptions for each page, adhering to character limits, and avoiding keyword repetition in meta tags is highlighted as crucial for increasing click-through rates and enhancing site ranking.', 'Including a video from a third-party source in the content helps keep engagement high and adds credibility to the page, contributing to better ranking on Google search. The addition of a video from a third-party source in the content is emphasized as a factor that helps maintain high engagement and credibility, ultimately leading to better ranking on Google search.']}, {'end': 12311.717, 'start': 12007.32, 'title': 'Optimizing website structure for seo', 'summary': 'Discusses optimizing header tags, urls, canonical urls, favicon urls, 301 redirects, mobile urls, and site structure for seo, emphasizing the importance of natural, user-centric, and google-friendly practices.', 'duration': 304.397, 'highlights': ["Header tags should be 20 to 70 characters, avoid repetition, and answer user intent. H1 tags should be 20 to 70 characters, avoid repetition, and always answer the user's intent.", 'Use hyphens in URLs, employ canonical URLs, and include targeted keywords in URLs. Best practices include using hyphens in URLs, employing canonical URLs, and including targeted keywords in URLs.', 'Implement 301 redirects for non-existing URLs and include mobile URLs in the sitemap. Implementing 301 redirects for non-existing URLs and including mobile URLs in the sitemap are crucial for SEO.', 'Create a logical hierarchy structure for better crawling and balance subcategories within categories. Creating a logical hierarchy structure and balancing subcategories within categories is essential for better crawling.']}], 'duration': 1647.213, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ410664504.jpg', 'highlights': ['Keyword research is crucial for selecting multiple relevant keywords per page, including those related to brand, content, and user intent, such as specific recipe-related queries, to effectively address user questions and intentions.', 'High-quality content can lead to increased engagement and potentially improved search rankings, as well as a decrease in bounce rates, highlighting the significance of creating valuable content for SEO.', 'Longer, engaging content with relevant keywords tend to perform better in search engines. According to HubSpot, the more word count you use, the chances of you ranking higher are going to be better. Longer engaging content tends to bode well with search engines.', "Using multimedia such as infographics, videos, and images can lead to higher user engagement. Infographics, videos, and images tend to increase the chances of somebody being more engaged versus just text that's not well organized and written out in a way that somebody doesn't necessarily understand.", 'Incorporating third-party sources, using different types of content, and optimizing on-page elements and website factors are key elements in creating engaging and high-quality content. The chapter emphasizes the importance of incorporating third-party sources, using different types of content, and optimizing on-page elements and website factors to create engaging and high-quality content for better ranking on Google search.', 'Engaging content like the BuzzFeed example includes call-to-actions, videos, images, answers questions, and takes into account the different types of content available. The example of the engaging post on BuzzFeed showcases the inclusion of call-to-actions, videos, images, answers to questions, and consideration of different types of content, contributing to its engagement and quality.', 'Using unique titles and descriptions for each page, staying within character limits, and avoiding keyword repetition in meta tags play a vital role in increasing click-through rates and improving site ranking. The necessity of using unique titles and descriptions for each page, adhering to character limits, and avoiding keyword repetition in meta tags is highlighted as crucial for increasing click-through rates and enhancing site ranking.', 'Including a video from a third-party source in the content helps keep engagement high and adds credibility to the page, contributing to better ranking on Google search.', "Header tags should be 20 to 70 characters, avoid repetition, and answer user intent. H1 tags should be 20 to 70 characters, avoid repetition, and always answer the user's intent.", 'Use hyphens in URLs, employ canonical URLs, and include targeted keywords in URLs. Best practices include using hyphens in URLs, employing canonical URLs, and including targeted keywords in URLs.', 'Implement 301 redirects for non-existing URLs and include mobile URLs in the sitemap. Implementing 301 redirects for non-existing URLs and including mobile URLs in the sitemap are crucial for SEO.', 'Create a logical hierarchy structure for better crawling and balance subcategories within categories. Creating a logical hierarchy structure and balancing subcategories within categories is essential for better crawling.']}, {'end': 13875.266, 'segs': [{'end': 12508.089, 'src': 'embed', 'start': 12480.58, 'weight': 0, 'content': [{'end': 12487.203, 'text': "And when they index your site, they're going to see those secure URLs and that's going to work favorably in your favor.", 'start': 12480.58, 'duration': 6.623}, {'end': 12490.196, 'text': 'and help you rank higher on google search.', 'start': 12487.734, 'duration': 2.462}, {'end': 12496.901, 'text': 'so websites using secure or https have a higher chance of ranking higher.', 'start': 12490.196, 'duration': 6.705}, {'end': 12501.744, 'text': 'so https is a ranking signal because google indexes those pages.', 'start': 12496.901, 'duration': 4.843}, {'end': 12503.906, 'text': "so let's also talk about sitemaps.", 'start': 12501.744, 'duration': 2.162}, {'end': 12508.089, 'text': 'so sitemap is one of the most important ways to improve your website ranking.', 'start': 12503.906, 'duration': 4.183}], 'summary': "Using https can improve website ranking, as it's a signal indexed by google.", 'duration': 27.509, 'max_score': 12480.58, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ412480580.jpg'}, {'end': 12771.774, 'src': 'embed', 'start': 12741.777, 'weight': 1, 'content': [{'end': 12748.879, 'text': "you're telling Google how often they're modified, you're telling Google which ones are important and you're submitting that to Google.", 'start': 12741.777, 'duration': 7.102}, {'end': 12757.044, 'text': "And so Google's going to be able to take all these URLs quicker, index them quicker, and when they're indexed quicker, you can get ranked quicker.", 'start': 12749.159, 'duration': 7.885}, {'end': 12759.506, 'text': 'And when you get ranked quicker, you can get traffic quicker.', 'start': 12757.204, 'duration': 2.302}, {'end': 12761.927, 'text': "So that's the whole idea behind sitemaps.", 'start': 12759.666, 'duration': 2.261}, {'end': 12764.529, 'text': "So let's turn our attention to page speed now.", 'start': 12762.328, 'duration': 2.201}, {'end': 12771.774, 'text': 'So one of the last factors for a website, besides architecture, making it secure and adding sitemaps,', 'start': 12764.589, 'duration': 7.185}], 'summary': 'Sitemaps help google index urls quicker, leading to faster ranking and traffic.', 'duration': 29.997, 'max_score': 12741.777, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ412741777.jpg'}, {'end': 12873.622, 'src': 'embed', 'start': 12847.87, 'weight': 2, 'content': [{'end': 12853.613, 'text': 'So when it comes to page speed, we can look at the factors affecting page speed in Google Analytics.', 'start': 12847.87, 'duration': 5.743}, {'end': 12860.316, 'text': 'So if I go to Google Analytics and I go under behavior and I go under site speed and I go to overview,', 'start': 12853.673, 'duration': 6.643}, {'end': 12865.179, 'text': "I'm going to be able to see what my average load time is for my site.", 'start': 12860.316, 'duration': 4.863}, {'end': 12870.481, 'text': 'And ideally we want our pages to load as quick as possible.', 'start': 12865.659, 'duration': 4.822}, {'end': 12873.622, 'text': 'So that means anything under four seconds.', 'start': 12870.761, 'duration': 2.861}], 'summary': 'Factors affecting page speed can be analyzed in google analytics. the ideal load time is under four seconds.', 'duration': 25.752, 'max_score': 12847.87, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ412847870.jpg'}, {'end': 13216.241, 'src': 'embed', 'start': 13190.442, 'weight': 3, 'content': [{'end': 13196.188, 'text': "So you can't just focus your attention on updating the title tag and making sure the pages load fast.", 'start': 13190.442, 'duration': 5.746}, {'end': 13203.034, 'text': 'You have to turn your attention as well to getting backlinks from high quality sites.', 'start': 13196.348, 'duration': 6.686}, {'end': 13205.515, 'text': "That's off site engagement.", 'start': 13203.434, 'duration': 2.081}, {'end': 13209.858, 'text': 'And so gaining links, backlinks from multiple domains is vital.', 'start': 13205.715, 'duration': 4.143}, {'end': 13213.82, 'text': "It's vital because they bring referring traffic to your site.", 'start': 13210.218, 'duration': 3.602}, {'end': 13216.241, 'text': 'They bring credibility to your site.', 'start': 13214.1, 'duration': 2.141}], 'summary': 'Optimizing seo requires attention to on-site factors and gaining backlinks for credibility and traffic.', 'duration': 25.799, 'max_score': 13190.442, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ413190442.jpg'}, {'end': 13374.39, 'src': 'embed', 'start': 13348.917, 'weight': 5, 'content': [{'end': 13354.479, 'text': 'So the Link Explorer report gives us an overview of what pages are linking to ours.', 'start': 13348.917, 'duration': 5.562}, {'end': 13359.02, 'text': 'And it also gives us an idea of what our own page authority and domain authority are.', 'start': 13354.859, 'duration': 4.161}, {'end': 13365.702, 'text': 'Because domain authority and page authority both need to be high in order for us to rank on Google search.', 'start': 13359.3, 'duration': 6.402}, {'end': 13370.947, 'text': 'And in order for it to get high, we need links from high quality sites.', 'start': 13366.164, 'duration': 4.783}, {'end': 13374.39, 'text': "So that's the whole idea behind offsite engagement.", 'start': 13371.308, 'duration': 3.082}], 'summary': 'Link explorer report provides overview of linking pages and importance of high domain and page authority for google ranking.', 'duration': 25.473, 'max_score': 13348.917, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ413348917.jpg'}], 'start': 12312.057, 'title': 'Optimizing website for seo success', 'summary': 'Emphasizes the importance of securing the website using https, creating dynamic sitemaps, and optimizing page speed to improve seo. it also highlights the impact of these strategies, such as a 74% increase in organic sessions and pages per session by 41% through site architecture changes, and the ability to index 521 out of 528 submitted urls.', 'chapters': [{'end': 12376.216, 'start': 12312.057, 'title': 'Optimizing site navigation for google indexing', 'summary': 'Discusses the importance of coding site navigation in html for google indexing, emphasizing the significance of natural internal links and the impact on website architecture.', 'duration': 64.159, 'highlights': ['Google prefers indexing sites built in HTML for creating a comprehensive structure for internal linking.', 'Natural internal links are vital for maintaining user flow and preventing unnatural inbound links.', 'John Doherty of Credo emphasizes the significance of website architecture for improving the Credo website.']}, {'end': 12847.69, 'start': 12376.296, 'title': 'Optimizing website for seo success', 'summary': 'Emphasizes the importance of securing the website using https, creating dynamic sitemaps, and optimizing page speed to improve seo. it also highlights the impact of these strategies, such as a 74% increase in organic sessions and pages per session by 41% through site architecture changes, and the ability to index 521 out of 528 submitted urls.', 'duration': 471.394, 'highlights': ['John Doherty increased organic sessions by 74% and pages per session by 41% through site architecture changes. The speaker cites an example of achieving a 74% increase in organic sessions and a 41% increase in pages per session by implementing site architecture changes, showcasing the impact of website optimization on user engagement.', 'The impact of securing the website using HTTPS on Google rankings is emphasized and backed by data. The importance of securing the site with HTTPS is highlighted, with the data-driven explanation that secure sites have a higher chance of ranking higher on Google search results, thereby emphasizing the significance of website security for SEO success.', 'The process and importance of creating dynamic sitemaps for website indexing and ranking are explained. The significance of dynamic sitemaps in indexing and ranking is detailed, emphasizing the need to prioritize and update site content frequently, leading to quicker indexing, ranking, and increased website visibility.', 'Tips for optimizing page speed, including image optimization, simple website design, and leveraging browser caching, are provided. The chapter offers practical tips for optimizing page speed, such as image compression, simple website design, and leveraging browser caching, highlighting the direct impact of page speed on user engagement and website performance.', "Submission of 528 URLs to Google, with 521 indexed, demonstrates the effectiveness of utilizing sitemaps for website visibility and indexing. The speaker's submission of 528 URLs to Google, with 521 being indexed, serves as a tangible demonstration of the effectiveness of utilizing sitemaps for website visibility and indexing, emphasizing the practical impact of sitemaps on website performance."]}, {'end': 13370.947, 'start': 12847.87, 'title': 'Optimizing page speed and off-site engagement in seo', 'summary': 'Discusses the importance of optimizing page speed for better user experience and higher rankings, with recommendations for improvement, as well as the significance of off-site engagement through backlinking from quality websites for improved rankings, supported by examples and quantifiable data.', 'duration': 523.077, 'highlights': ['Optimizing page speed is crucial for user engagement and rankings, with load times under four seconds being ideal, and a correlation between page load time and bounce rate. Pages loading in four seconds or higher may result in higher bounce rates, emphasizing the importance of quick page load times for user engagement.', 'Google Analytics provides speed suggestions and PageSpeed Insights to optimize page speed by addressing factors such as image sizing, server response time, and page redirects. Google Analytics and PageSpeed Insights offer recommendations for optimizing page speed, including image sizing, server response time, and page redirect reduction.', "Improving page load time can significantly impact engagement and conversions, as evidenced by Walmart's experience of increased conversions with just a one to four-second improvement in page load time. Walmart experienced increased conversions by optimizing page speed, demonstrating the direct impact of page load time on user engagement and conversions.", 'Off-site engagement, particularly backlinking from high-quality and relevant websites, is crucial for improving rankings, as indicated by the correlation between offsite engagement and higher rankings. Backlinking from high-quality and relevant websites plays a vital role in improving rankings, as demonstrated by the correlation between offsite engagement and higher rankings.', 'The importance of off-site engagement is highlighted by the significance of gaining backlinks from multiple high-ranking domains, which not only bring traffic and credibility but also contribute to improved organic search results. Gaining backlinks from multiple high-ranking domains contributes to improved organic search results, bringing traffic, credibility, and passing link juice to the site.', "Moz's Link Explorer report exemplifies the impact of off-page elements in ranking, as demonstrated by the number of quality linking domains, inbound links, and domain authority contributing to higher rankings. Moz's Link Explorer report showcases the impact of off-page elements on ranking, with insights into the number of quality linking domains, inbound links, and domain authority contributing to higher rankings."]}, {'end': 13875.266, 'start': 13371.308, 'title': 'Offsite engagement strategies', 'summary': 'Discusses offsite engagement strategies including influencer marketing, social media platforms, link building, and keyword research for improving domain authority, brand visibility, referral traffic, and search engine rankings.', 'duration': 503.958, 'highlights': ['Importance of Offsite Engagement Offsite engagement, such as influencer marketing, social media platforms, and link building, improves domain authority, brand visibility, referral traffic, and search engine rankings.', 'Influencer Marketing and Brand Visibility Engaging with influencers like Usain Bolt can significantly increase brand visibility and influence people to buy the product, improving domain authority and referral traffic.', 'Link Building and Domain Authority Creating backlinks through sharing content and engaging with high-quality websites improves domain authority, page authority, and search engine rankings.', 'Keyword Research and On-page Optimization Keyword research, combined with low competition and high volume, is crucial for on-page optimization and generating high-quality content.']}], 'duration': 1563.209, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/e6ntvZDErQ4/pics/e6ntvZDErQ412312057.jpg', 'highlights': ['Securing the website with HTTPS improves Google rankings and SEO success.', 'Dynamic sitemaps lead to quicker indexing, ranking, and increased website visibility.', 'Optimizing page speed impacts engagement and conversions, with load times under four seconds being ideal.', 'Backlinking from high-quality and relevant websites is crucial for improving rankings.', 'Gaining backlinks from multiple high-ranking domains contributes to improved organic search results.', "Moz's Link Explorer report showcases the impact of off-page elements on ranking."]}], 'highlights': ['The chapter emphasizes the importance of defining clear goals for tracking user actions, such as downloads, form submissions, and e-commerce purchases, before setting them up in Google Analytics.', 'Real-time reporting provides insights into active users, their sources, location, traffic breakdown, event tracking, and conversions, enabling immediate analysis of website performance.', 'The report provides insights into the total goal completions over a period of time and the conversion rate, enabling analysis based on the set goals.', 'The importance of incorporating third-party sources, using different types of content, and optimizing on-page elements and website factors are key elements in creating engaging and high-quality content.', 'The process of setting up the event in Google Tag Manager is explained, emphasizing the need to set up a tag for every event and using a naming convention for tags.', 'Keyword research is crucial for ranking on Google, providing detailed guidance.', "GTM offers the flexibility to deploy an unlimited number of tracking tags, including popular ones like Google Analytics, Facebook's pixel tracking, and Google Ads, allowing comprehensive tracking of website activities.", 'The importance of verifying the goal URL is highlighted, as 0% conversion over the last seven days indicates potential setup issues or lack of conversions, prompting the need for double-checking.', 'Longer, engaging content with relevant keywords tend to perform better in search engines. According to HubSpot, the more word count you use, the chances of you ranking higher are going to be better.', 'The chapter discusses setting up other goal types in Google Analytics, namely pages per session and duration, with explanations on defining the parameters, verifying the goals, and optimizing the goal parameters for website performance improvement.']}