title
Daimler CEO Ola Källenius on The David Rubenstein Show

description
Daimler AG Chairman and Chief Executive Officer Ola Källenius talks about the need for global open markets, competition from Tesla what the automaker's biggest challenge is. Källenius sits down on the latest episode of "The David Rubenstein Show: Peer-to-Peer Conversations." The interview was recorded Jan. 10 in Washington.

detail
{'title': 'Daimler CEO Ola Källenius on The David Rubenstein Show', 'heatmap': [{'end': 928.579, 'start': 910.462, 'weight': 0.708}, {'end': 1246.587, 'start': 1225.763, 'weight': 1}], 'summary': "The interview with daimler's ceo, ola källenius, delves into his position, car preferences, stock recommendations, and personal style, while highlighting daimler's divisions selling 2.4-2.5 million cars yearly, their goal for carbon-neutral mobility by 2039, and the challenges of competing with tesla's market cap of 86 billion dollars.", 'chapters': [{'end': 52.688, 'segs': [{'end': 52.688, 'src': 'embed', 'start': 4.322, 'weight': 0, 'content': [{'end': 9.064, 'text': 'Did you start out saying I think I can be the first Swede to be the head of Daimler?', 'start': 4.322, 'duration': 4.742}, {'end': 12.645, 'text': "I don't know if that was the very first thought that crossed my mind.", 'start': 9.264, 'duration': 3.381}, {'end': 16.007, 'text': 'What kind of car do you drive? I drive the S-Class.', 'start': 13.286, 'duration': 2.721}, {'end': 21.669, 'text': "You test all the models that your guys are making? It's one of the privileges of the job.", 'start': 16.387, 'duration': 5.282}, {'end': 26.011, 'text': 'So if I had to buy some stock today, should I buy stock in Tesla or in Daimler?', 'start': 21.769, 'duration': 4.242}, {'end': 27.031, 'text': "Which one's likely to go up?", 'start': 26.051, 'duration': 0.98}, {'end': 31.073, 'text': "I don't think you will ever have me recommend stocks of competitors.", 'start': 27.731, 'duration': 3.342}, {'end': 36.534, 'text': "Would you fix your tie, please? Well, people wouldn't recognize me if my tie was fixed.", 'start': 32.25, 'duration': 4.284}, {'end': 39.356, 'text': 'Just leave it this way.', 'start': 38.536, 'duration': 0.82}, {'end': 41.138, 'text': 'All right.', 'start': 40.878, 'duration': 0.26}, {'end': 49.505, 'text': "I don't consider myself a journalist.", 'start': 47.924, 'duration': 1.581}, {'end': 52.688, 'text': 'And nobody else would consider myself a journalist.', 'start': 50.706, 'duration': 1.982}], 'summary': "Daimler's ceo avoids stock recommendations and enjoys testing car models.", 'duration': 48.366, 'max_score': 4.322, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU4322.jpg'}], 'start': 4.322, 'title': 'An interview with the head of daimler', 'summary': 'Discusses an interview with the head of daimler, providing insights into his position, car preferences, stock recommendations, and personal style, shedding light on his role and behavior.', 'chapters': [{'end': 52.688, 'start': 4.322, 'title': 'Head of daimler interview', 'summary': 'Discusses an interview with the head of daimler, covering topics such as his position, car preferences, stock recommendations, and personal style, providing insights into his role and behavior.', 'duration': 48.366, 'highlights': ["The interview covers the head of Daimler's position, car preferences, stock recommendations, and personal style, providing insights into his role and behavior.", "He drives the S-Class and tests all the models that his team makes, as it's one of the privileges of the job.", "He refrains from recommending stocks of competitors and avoids fixing his tie, stating that it's a recognizable part of his personal style."]}], 'duration': 48.366, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU4322.jpg', 'highlights': ["The interview covers the head of Daimler's position, car preferences, stock recommendations, and personal style, providing insights into his role and behavior.", "He drives the S-Class and tests all the models that his team makes, as it's one of the privileges of the job.", "He refrains from recommending stocks of competitors and avoids fixing his tie, stating that it's a recognizable part of his personal style."]}, {'end': 524.583, 'segs': [{'end': 114.256, 'src': 'embed', 'start': 84.278, 'weight': 1, 'content': [{'end': 88.741, 'text': 'his hard drive and his ability to make things work within a large bureaucracy.', 'start': 84.278, 'duration': 4.463}, {'end': 95.828, 'text': 'Like all people running automobile companies, he has some challenges, challenges from ride-hailing companies, challenges from electric car companies.', 'start': 89.442, 'duration': 6.386}, {'end': 99.089, 'text': 'His biggest challenge, though, was trying to convince me to buy a new car.', 'start': 96.468, 'duration': 2.621}, {'end': 101.25, 'text': "I haven't bought one in 23 years.", 'start': 99.589, 'duration': 1.661}, {'end': 105.532, 'text': 'I like my Mercedes-Benz station wagon, 88, 000 miles, does quite well.', 'start': 101.71, 'duration': 3.822}, {'end': 107.213, 'text': "I don't have to worry about anybody stealing it.", 'start': 105.552, 'duration': 1.661}, {'end': 114.256, 'text': "And he told me that actually, maybe he's not such a good salesman, that if I hold onto the car, it'd actually be worth a lot more as a vintage car.", 'start': 107.773, 'duration': 6.483}], 'summary': 'Auto company facing challenges, ceo struggles to sell new car, customer holds onto vintage car.', 'duration': 29.978, 'max_score': 84.278, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU84278.jpg'}, {'end': 168.07, 'src': 'embed', 'start': 143.817, 'weight': 0, 'content': [{'end': 150.881, 'text': "How did you get to be the CEO of a well-known German company? Has there ever been anybody not German who's been the head of Daimler before? No.", 'start': 143.817, 'duration': 7.064}, {'end': 154.403, 'text': 'And of course, I was attracted by this three-pointed star.', 'start': 151.141, 'duration': 3.262}, {'end': 157.845, 'text': "But yes, I'm the first non-German to take on this role.", 'start': 154.483, 'duration': 3.362}, {'end': 164.128, 'text': 'So your predecessor, Dieter Setsch, was very famous with a very big walrus-like mustache.', 'start': 158.145, 'duration': 5.983}, {'end': 168.07, 'text': "Did you feel you needed to have that to get the job, or you didn't think you needed that??", 'start': 164.168, 'duration': 3.902}], 'summary': 'First non-german ceo of daimler, attracted by the three-pointed star.', 'duration': 24.253, 'max_score': 143.817, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU143817.jpg'}, {'end': 296.094, 'src': 'embed', 'start': 271.377, 'weight': 3, 'content': [{'end': 278.38, 'text': 'And our third division are the financial and mobility services that support these industrial entities.', 'start': 271.377, 'duration': 7.003}, {'end': 280.681, 'text': "Let's talk about the car division for a moment.", 'start': 278.7, 'duration': 1.981}, {'end': 286.503, 'text': 'So most people know it as Mercedes-Benz, but where did the name Mercedes come from??', 'start': 280.781, 'duration': 5.722}, {'end': 291.311, 'text': 'Well, originally the company, as was the name of the founder, was called Daimler.', 'start': 287.389, 'duration': 3.922}, {'end': 296.094, 'text': 'And he founded the company back in 1886.', 'start': 292.352, 'duration': 3.742}], 'summary': 'Daimler founded the company back in 1886, known as mercedes-benz.', 'duration': 24.717, 'max_score': 271.377, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU271377.jpg'}, {'end': 469.017, 'src': 'embed', 'start': 439.796, 'weight': 2, 'content': [{'end': 445.18, 'text': "But because we have been spoiled with so many championships, I guess we're going to have to stand down on this one.", 'start': 439.796, 'duration': 5.384}, {'end': 453.487, 'text': 'So, if I had a car that was manufactured in Alabama, an identical one manufactured in Stuttgart, and I asked you to go in it,', 'start': 446.441, 'duration': 7.046}, {'end': 455.648, 'text': 'could you tell the difference between those two cars?', 'start': 453.487, 'duration': 2.161}, {'end': 457.93, 'text': "No, I couldn't, because it is the same.", 'start': 456.169, 'duration': 1.761}, {'end': 469.017, 'text': 'And we switched actually more than 25 years ago away from a made in Germany, which is of course a a seal of quality to say, made by Mercedes.', 'start': 458.611, 'duration': 10.406}], 'summary': "Switched from 'made in germany' to 'made by mercedes' over 25 years ago.", 'duration': 29.221, 'max_score': 439.796, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU439796.jpg'}], 'start': 53.429, 'title': 'Daimler-benz ceo and three divisions', 'summary': 'Discusses the first non-german ceo ola colenius of daimler-benz, his leadership qualities, challenges faced in the automobile industry, and the three divisions of daimler, including the car business selling 2.4-2.5 million cars annually, with china being the largest market, and the impact of global tariffs on their operations.', 'chapters': [{'end': 207.18, 'start': 53.429, 'title': 'Interview with daimler-benz ceo ola colenius', 'summary': 'Discusses ola colenius, the first non-german ceo of daimler-benz, his leadership qualities, challenges faced in the automobile industry, and his background as he shares insights and anecdotes in an interview with a private equity firm interviewer.', 'duration': 153.751, 'highlights': ['Ola Colenius is the first non-German to run Daimler-Benz, known for his intellect and ability to make things work within a large bureaucracy.', 'Challenges faced by Ola Colenius include competition from ride-hailing and electric car companies.', 'Ola Colenius is recognized for his leadership qualities such as intellect and hard drive, despite having a day job running a private equity firm.', 'Ola Colenius shares his background, growing up in Sweden and joining Daimler-Benz after university studies.', "Ola Colenius's decision not to buy a new car, with his current Mercedes-Benz station wagon being valued as a vintage car."]}, {'end': 524.583, 'start': 207.4, 'title': "Daimler's three divisions", 'summary': 'Discusses the three divisions of daimler, including the car business, which sells around 2.4-2.5 million cars annually, with china being the largest market, and the impact of global tariffs on their operations.', 'duration': 317.183, 'highlights': ["Daimler's car business sells around 2.4-2.5 million cars annually, with China being the largest market.", "Impact of global tariffs on Daimler's operations and the importance of open markets for the company.", "Daimler's Alabama operations and their global production network."]}], 'duration': 471.154, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU53429.jpg', 'highlights': ["Daimler's car business sells around 2.4-2.5 million cars annually, with China being the largest market.", 'Ola Colenius is the first non-German to run Daimler-Benz, known for his intellect and ability to make things work within a large bureaucracy.', 'Challenges faced by Ola Colenius include competition from ride-hailing and electric car companies.', "Impact of global tariffs on Daimler's operations and the importance of open markets for the company.", 'Ola Colenius shares his background, growing up in Sweden and joining Daimler-Benz after university studies.']}, {'end': 700.462, 'segs': [{'end': 603.82, 'src': 'embed', 'start': 557.918, 'weight': 0, 'content': [{'end': 562.76, 'text': '95%, I assume, are internal combustion carbon using engine cars.', 'start': 557.918, 'duration': 4.842}, {'end': 565.02, 'text': 'is that right? At this stage?', 'start': 562.76, 'duration': 2.26}, {'end': 568.081, 'text': 'because, of course, the combustion engine has worked so well.', 'start': 565.02, 'duration': 3.061}, {'end': 574.782, 'text': "yes, that's true, but we're on the verge of a new era of mobility, so gradually that will change.", 'start': 568.081, 'duration': 6.701}, {'end': 581.156, 'text': 'When will your electric cars really hit the market? Well, you could say that we actually were there before the market was there.', 'start': 575.002, 'duration': 6.154}, {'end': 588.445, 'text': 'We were the ones that put in Europe to start with the first volume production electric car into the market, which was our urban brand Smart.', 'start': 581.436, 'duration': 7.009}, {'end': 590.688, 'text': 'That was back in 2007.', 'start': 588.465, 'duration': 2.223}, {'end': 592.55, 'text': 'We were there, but nobody else was there.', 'start': 590.688, 'duration': 1.862}, {'end': 599.716, 'text': "So maybe we hesitated for a little while, but now we're in a massive product offensive.", 'start': 593.651, 'duration': 6.065}, {'end': 601.298, 'text': 'This car is in the market now.', 'start': 599.876, 'duration': 1.422}, {'end': 603.82, 'text': 'We will bring it to the States beginning of next year.', 'start': 601.718, 'duration': 2.102}], 'summary': 'Mercedes-benz has been a pioneer in electric cars, with the first volume production electric car in europe in 2007, and is now on the verge of a massive product offensive, planning to bring electric cars to the states beginning next year.', 'duration': 45.902, 'max_score': 557.918, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU557918.jpg'}, {'end': 663.113, 'src': 'embed', 'start': 629.501, 'weight': 1, 'content': [{'end': 632.083, 'text': 'Technology agnostic, but carbon neutral.', 'start': 629.501, 'duration': 2.582}, {'end': 634.624, 'text': "So that's where the 2039 comes from.", 'start': 632.683, 'duration': 1.941}, {'end': 641.428, 'text': 'And because that seems far away for many people, even though that is a massive industrial change of the business,', 'start': 634.744, 'duration': 6.684}, {'end': 650.97, 'text': 'We have made an interim target by 2030 to have at least 50% of that fleet, either fully battery electric or plug-in hybrids with a decent range.', 'start': 642.088, 'duration': 8.882}, {'end': 654.331, 'text': 'Now for carbon-related cars, internal combustion engines,', 'start': 650.99, 'duration': 3.341}, {'end': 663.113, 'text': "there's always a fight about what the mile per gallon standard should be in terms of what governments require cars to do.", 'start': 654.331, 'duration': 8.782}], 'summary': 'Targeting at least 50% fleet with electric or plug-in hybrids by 2030.', 'duration': 33.612, 'max_score': 629.501, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU629501.jpg'}], 'start': 525.243, 'title': "Mercedes' carbon-neutral mobility", 'summary': "Discusses mercedes' goal to achieve carbon-neutral mobility by 2039, aiming for at least 50% of the fleet to be fully electric or plug-in hybrids by 2030, as a response to tesla's market capitalization of 86 billion dollars.", 'chapters': [{'end': 700.462, 'start': 525.243, 'title': "Mercedes' ambition for carbon-neutral mobility", 'summary': "Discusses mercedes' ambition to achieve carbon-neutral mobility by 2039, with an interim target of having at least 50% of the fleet fully electric or plug-in hybrids by 2030, in response to tesla's market capitalization of 86 billion dollars.", 'duration': 175.219, 'highlights': ["Mercedes aims for carbon-neutral mobility by 2039, with an interim target of having at least 50% of the fleet fully electric or plug-in hybrids by 2030, presenting a mental switch and a clear decision in response to Tesla's market capitalization of 86 billion dollars.", 'Mercedes was the first to introduce a volume production electric car into the market in Europe in 2007 with its urban brand Smart, and is planning a massive product offensive, revealing a commitment to electric mobility before the market demand existed.', 'Mercedes has set an ambition to provide its entire new car fleet as carbon neutral by 2039, with an interim target to have at least 50% of the fleet either fully battery electric or plug-in hybrids with a decent range by 2030, demonstrating a commitment to embrace a new era of mobility and fight against CO2 emissions.', 'Mercedes acknowledges the challenges in achieving CO2 neutral mobility, emphasizing that the journey is a worldwide one, regardless of different standards in different markets, and recognizing the toughest standard currently in Europe.']}], 'duration': 175.219, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU525243.jpg', 'highlights': ["Mercedes aims for carbon-neutral mobility by 2039, with at least 50% of fleet fully electric or plug-in hybrids by 2030, in response to Tesla's market capitalization of 86 billion dollars.", 'Mercedes plans a massive product offensive, committing to electric mobility before market demand existed, introducing a volume production electric car in Europe in 2007 with its urban brand Smart.', 'Mercedes sets ambition to provide entire new car fleet as carbon neutral by 2039, with at least 50% of fleet fully battery electric or plug-in hybrids with a decent range by 2030, embracing a new era of mobility and fighting against CO2 emissions.', 'Mercedes acknowledges challenges in achieving CO2 neutral mobility, emphasizing the journey as a worldwide one, regardless of different standards in different markets, recognizing the toughest standard currently in Europe.']}, {'end': 917.789, 'segs': [{'end': 790.049, 'src': 'embed', 'start': 742.289, 'weight': 1, 'content': [{'end': 749.453, 'text': "Of course, it's the job of every company to create value, and we want to create value for our shareholders.", 'start': 742.289, 'duration': 7.164}, {'end': 755.137, 'text': "And we're not going to sit back and just say, is that market cap enough? We're going to go for it.", 'start': 750.034, 'duration': 5.103}, {'end': 756.818, 'text': "But there's a lot of uncertainty.", 'start': 755.617, 'duration': 1.201}, {'end': 760.019, 'text': 'The whole business is in transformation.', 'start': 757.778, 'duration': 2.241}, {'end': 767.7, 'text': "There's a lot of investment coming with this on certain markets, pressure on costs and margins.", 'start': 760.039, 'duration': 7.661}, {'end': 771.841, 'text': 'So I understand that there is a certain nervousness in the market.', 'start': 767.74, 'duration': 4.101}, {'end': 780.403, 'text': "But if another startup that is going for the new thing can generate those kinds of market caps, then maybe there's potential for us.", 'start': 771.921, 'duration': 8.482}, {'end': 784.926, 'text': 'So if I had to buy some stock today, should I buy stock in Tesla or in Daimler?', 'start': 780.683, 'duration': 4.243}, {'end': 785.947, 'text': "Which one's likely to go up?", 'start': 784.966, 'duration': 0.981}, {'end': 790.049, 'text': "I don't think you will ever have me recommend stocks of competitors.", 'start': 786.647, 'duration': 3.402}], 'summary': 'Companies aim to create value for shareholders amid market uncertainty and transformation, with potential for growth in new markets.', 'duration': 47.76, 'max_score': 742.289, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU742289.jpg'}, {'end': 844.266, 'src': 'embed', 'start': 816.567, 'weight': 0, 'content': [{'end': 819.229, 'text': 'Is it just competition for other companies??', 'start': 816.567, 'duration': 2.662}, {'end': 820.25, 'text': "What's your biggest challenge??", 'start': 819.249, 'duration': 1.001}, {'end': 821.551, 'text': 'There are so many.', 'start': 820.85, 'duration': 0.701}, {'end': 826.955, 'text': "It's, of course, juggling a lot of balls at the same time.", 'start': 822.592, 'duration': 4.363}, {'end': 834.761, 'text': 'But I would say the overriding transformation, almost disruption of the auto industry is going CO2-free.', 'start': 826.995, 'duration': 7.766}, {'end': 836.822, 'text': "That's a technological challenge.", 'start': 835.461, 'duration': 1.361}, {'end': 839.463, 'text': "It's, of course, an industrial footprint challenge.", 'start': 837.002, 'duration': 2.461}, {'end': 844.266, 'text': "But during the many years that we will do this, it's also a financial challenge.", 'start': 840.464, 'duration': 3.802}], 'summary': 'Balancing competition and transformation to go co2-free presents technological, industrial, and financial challenges.', 'duration': 27.699, 'max_score': 816.567, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU816567.jpg'}, {'end': 917.789, 'src': 'embed', 'start': 886.29, 'weight': 2, 'content': [{'end': 892.437, 'text': 'What do you think the residual value might be of that? Well, that is what we call a young timer.', 'start': 886.29, 'duration': 6.147}, {'end': 896.643, 'text': "It's a young timer, but it's on a verge to becoming an old timer.", 'start': 893.158, 'duration': 3.485}, {'end': 910.462, 'text': "So what's the best new feature you're working on?", 'start': 908.26, 'duration': 2.202}, {'end': 913.165, 'text': "that's going to excite people in a year or two or something like that?", 'start': 910.462, 'duration': 2.703}, {'end': 916.267, 'text': 'If I told you that we would have to do the men in black thing.', 'start': 913.485, 'duration': 2.782}, {'end': 917.789, 'text': 'Oh, OK.', 'start': 916.287, 'duration': 1.502}], 'summary': "Discussion about a car's residual value and future features.", 'duration': 31.499, 'max_score': 886.29, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU886290.jpg'}], 'start': 701.063, 'title': "Tesla's market cap and daimler's transformation", 'summary': "Discusses tesla's market capitalization of 86 billion dollars, exceeding that of big car manufacturers like general motors and ford, prompting a debate on why they are being left behind. it also highlights daimler's pursuit of value creation amidst industry transformation, technological challenges in going co2-free, and maintaining a competitive position against traditional and new players in the market.", 'chapters': [{'end': 741.068, 'start': 701.063, 'title': "Tesla's market cap and its impact on big car manufacturers", 'summary': "Discusses tesla's market capitalization of 86 billion dollars, which exceeds that of big car manufacturers like general motors and ford, prompting a debate on why they are being left behind by tesla in the electric car business.", 'duration': 40.005, 'highlights': ["Tesla's market capitalization is now 86 billion dollars, exceeding the market cap of big car manufacturers like General Motors and Ford.", 'The big car manufacturers are being left behind by Tesla in the electric car business, prompting a debate on the reasons behind this gap.', 'The speaker mentions that applying the same strategy across the world will help them meet the standards and that the market cap debate is now almost a secondary concern.']}, {'end': 917.789, 'start': 742.289, 'title': "Daimler's transformation and challenges", 'summary': "Highlights daimler's pursuit of value creation amidst industry transformation, technological challenges in going co2-free, and maintaining a competitive position against traditional and new players in the market.", 'duration': 175.5, 'highlights': ['Daimler faces the challenge of industry transformation and the pursuit of value creation amidst uncertainty and investment pressures.', 'Technological and financial challenges in achieving a CO2-free industrial footprint are identified as the biggest challenge for Daimler.', 'Daimler emphasizes maintaining a competitive position against traditional German brands and new players, positioning the brand as a leader in the industry.']}], 'duration': 216.726, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU701063.jpg', 'highlights': ["Tesla's market cap is 86 billion dollars, surpassing GM and Ford.", 'Debate on reasons for big car manufacturers being left behind by Tesla.', "Daimler's challenge: industry transformation and value creation amidst uncertainty.", 'Daimler faces technological and financial challenges in achieving a CO2-free footprint.', 'Daimler emphasizes maintaining a competitive position against traditional and new players.']}, {'end': 1103.617, 'segs': [{'end': 999.05, 'src': 'embed', 'start': 965.418, 'weight': 5, 'content': [{'end': 967.018, 'text': 'And is that part of appeal?', 'start': 965.418, 'duration': 1.6}, {'end': 970.619, 'text': 'And is there some places where smelling a new car is not appealing?', 'start': 967.138, 'duration': 3.481}, {'end': 974.581, 'text': 'Martin Blaser- It is part of the appeal.', 'start': 970.639, 'duration': 3.942}, {'end': 980.283, 'text': 'In traditional markets like Europe and U.S., yes, you love that.', 'start': 974.601, 'duration': 5.682}, {'end': 983.144, 'text': "It's, of course, the leather that you mainly smell.", 'start': 980.343, 'duration': 2.801}, {'end': 985.705, 'text': 'But you have this new car smell and people love it.', 'start': 983.164, 'duration': 2.541}, {'end': 989.266, 'text': 'It feels fresh, maybe like buying a very nice new handbag or something.', 'start': 985.765, 'duration': 3.501}, {'end': 992.447, 'text': "One country is different, it's China.", 'start': 990.566, 'duration': 1.881}, {'end': 999.05, 'text': 'They want to have a neutral, they want to have the car neutral, not smelling like anything.', 'start': 992.987, 'duration': 6.063}], 'summary': 'In traditional markets like europe and u.s., the appeal of new car smell is strong, but in china, neutral smell is preferred.', 'duration': 33.632, 'max_score': 965.418, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU965418.jpg'}, {'end': 1103.617, 'src': 'embed', 'start': 1014.177, 'weight': 0, 'content': [{'end': 1021.841, 'text': "Do you have those cars made up in advance or do people get them made specifically for their taste these days? It's different from market to market.", 'start': 1014.177, 'duration': 7.664}, {'end': 1034.545, 'text': 'Our experience here in the US is that most times when a customer wants to buy a car after they have done the research on the net and done all these things and they actually get to the dealer they want to drive home.', 'start': 1021.941, 'duration': 12.604}, {'end': 1038.546, 'text': 'So you have to have the car finished and specced there.', 'start': 1035.405, 'duration': 3.141}, {'end': 1041.646, 'text': "But if you want the tailor-made suit, it's not a problem.", 'start': 1039.026, 'duration': 2.62}, {'end': 1044.067, 'text': "And that's very often the model in Germany.", 'start': 1041.686, 'duration': 2.381}, {'end': 1046.688, 'text': 'So the tailor-made suit is available as well.', 'start': 1044.287, 'duration': 2.401}, {'end': 1051.269, 'text': 'And that takes how much longer to get that?, Depending on which model and what the demand is.', 'start': 1046.728, 'duration': 4.541}, {'end': 1053.95, 'text': 'but usually I would say at least three months.', 'start': 1051.269, 'duration': 2.681}, {'end': 1055.67, 'text': 'you would have to wait if you get that.', 'start': 1053.95, 'duration': 1.72}, {'end': 1059.755, 'text': "Okay, so what's the most popular color that you make for your cars?", 'start': 1056.03, 'duration': 3.725}, {'end': 1067.645, 'text': "Well, in Formula One we race with the silver arrows, and silver has always been the color of Mercedes, so it's silver.", 'start': 1060.035, 'duration': 7.61}, {'end': 1071.37, 'text': "What are the most exotic options you have that aren't part of the standard package?", 'start': 1068.025, 'duration': 3.345}, {'end': 1076.196, 'text': 'Well, of course, never underestimate the creativity and ingenuity of the engineers.', 'start': 1071.792, 'duration': 4.404}, {'end': 1078.978, 'text': 'So once we make something standard, we come up with something new.', 'start': 1076.236, 'duration': 2.742}, {'end': 1089.347, 'text': 'One fun feature on the SUVs that we just launched last year is what we call an electronic chassis system.', 'start': 1079.679, 'duration': 9.668}, {'end': 1094.891, 'text': 'that can actually individually regulate the height of each wheel instantly.', 'start': 1090.208, 'duration': 4.683}, {'end': 1097.913, 'text': 'And a camera reads the road in front of you.', 'start': 1094.911, 'duration': 3.002}, {'end': 1101.696, 'text': 'So when it sees a bump, it adjusts before you hit it.', 'start': 1098.453, 'duration': 3.243}, {'end': 1103.617, 'text': "So it's like being on a flying carpet.", 'start': 1102.056, 'duration': 1.561}], 'summary': 'Us customers prefer finished cars, while germans opt for tailor-made, with a 3-month wait. silver is the most popular color for mercedes. exotic options include electronic chassis system on suvs.', 'duration': 89.44, 'max_score': 1014.177, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU1014177.jpg'}], 'start': 918.069, 'title': 'Car features and customization', 'summary': 'Discusses testing prototypes and the appeal of new car smell in traditional markets, as well as customization options in car manufacturing including demand for neutral car interiors in china and varying customer preferences for pre-made or tailor-made cars.', 'chapters': [{'end': 989.266, 'start': 918.069, 'title': 'Testing and appealing features of cars', 'summary': 'Discusses the process of testing prototypes in the car industry and the appeal of new car smell, highlighting the use of prototypes and the appeal of new car smell in traditional markets like europe and u.s.', 'duration': 71.197, 'highlights': ['Martin Blaser explains that testing prototypes of cars on a regular basis is one of the privileges of the job.', 'The appeal of new car smell, particularly the smell of leather in traditional markets like Europe and U.S., is a significant factor in the car industry.', 'The process of testing prototypes in the car industry allows engineers to have a big sandbox to play in, especially for those who like cars and engineering.']}, {'end': 1103.617, 'start': 990.566, 'title': 'Customization in car manufacturing', 'summary': 'Discusses the customization options in car manufacturing, highlighting the demand for neutral car interiors in china, varying customer preferences for pre-made or tailor-made cars, and the unique features such as the electronic chassis system in suvs.', 'duration': 113.051, 'highlights': ['In China, there is a demand for neutral car interiors, leading to engineering efforts to create a neutral space when entering the car.', 'Customers in the US generally prefer to drive home in a finished and specced car when purchasing, whereas in Germany, the tailor-made suit model is more common, with a waiting time of at least three months for customization.', 'The most popular color for the cars is silver, which has been historically associated with Mercedes, while the SUVs feature an electronic chassis system that can instantly regulate the height of each wheel based on the road conditions.']}], 'duration': 185.548, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU918069.jpg', 'highlights': ['The appeal of new car smell is a significant factor in traditional markets like Europe and U.S.', 'In China, there is a demand for neutral car interiors, leading to engineering efforts to create a neutral space when entering the car.', 'Customers in the US generally prefer to drive home in a finished and specced car when purchasing.', 'The most popular color for the cars is silver, historically associated with Mercedes.', 'The SUVs feature an electronic chassis system that can instantly regulate the height of each wheel based on the road conditions.', 'In Germany, the tailor-made suit model is more common, with a waiting time of at least three months for customization.', 'The process of testing prototypes in the car industry allows engineers to have a big sandbox to play in.']}, {'end': 1438.474, 'segs': [{'end': 1284.037, 'src': 'heatmap', 'start': 1225.763, 'weight': 0, 'content': [{'end': 1230.406, 'text': "but I just don't want to buy a Mercedes because I just want to try something else, what should I buy??", 'start': 1225.763, 'duration': 4.643}, {'end': 1235.129, 'text': 'Should I buy a Porsche or should I buy a BMW? Which would be the best one?', 'start': 1230.446, 'duration': 4.683}, {'end': 1235.529, 'text': 'do you think??', 'start': 1235.129, 'duration': 0.4}, {'end': 1237.21, 'text': 'Is walking an option??', 'start': 1236.169, 'duration': 1.041}, {'end': 1237.71, 'text': 'Okay,', 'start': 1237.49, 'duration': 0.22}, {'end': 1246.587, 'text': 'Okay, So if you were giving advice to somebody that wants to buy a car today,', 'start': 1237.73, 'duration': 8.857}, {'end': 1253.193, 'text': "what would you give the advice to them about how to negotiate the best price and make sure they're getting the deal that they want and the car they want?", 'start': 1246.587, 'duration': 6.606}, {'end': 1256.555, 'text': "As I said before, don't buy the price, buy the product.", 'start': 1253.593, 'duration': 2.962}, {'end': 1259.077, 'text': 'and look at the product features.', 'start': 1257.857, 'duration': 1.22}, {'end': 1262.56, 'text': "So I'm slightly biased here.", 'start': 1259.178, 'duration': 3.382}, {'end': 1273.749, 'text': "but if you think about safety, quality, exciting technology, efficient powertrains and so on, think about that and whether it's $1, 000 up or down,", 'start': 1262.56, 'duration': 11.189}, {'end': 1278.432, 'text': 'in the end that matters less and perhaps in total cost of ownership.', 'start': 1273.749, 'duration': 4.683}, {'end': 1284.037, 'text': 'buying a more expensive car in the end, with residual value, might even be the better buy.', 'start': 1278.432, 'duration': 5.605}], 'summary': 'Consider safety, quality, and efficiency over price when buying a car. focus on product features for better value.', 'duration': 46.307, 'max_score': 1225.763, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU1225763.jpg'}], 'start': 1104.117, 'title': 'Buying and choosing luxury cars', 'summary': 'Discusses the benefits of buying a used mercedes, including certified pre-owned models starting from $30,000 and the range of options available. it also covers the decision-making process between choosing a porsche or bmw and the potential value of owning a classic mercedes in the evolving automobile industry.', 'chapters': [{'end': 1217.678, 'start': 1104.117, 'title': 'Buying a used mercedes', 'summary': 'Discusses the benefits of buying a used mercedes, including the affordability of certified pre-owned models starting from $30,000 and the range of options available, from an entry-level model to the flagship s-class, with the top-end maybach s-class priced at $250,000.', 'duration': 113.561, 'highlights': ['Buying a certified pre-owned Mercedes is a good idea due to their good quality and aspirational value, with prices starting at around $30,000.', 'The range of options for used Mercedes includes an entry-level model starting at $30,000 and the flagship S-Class, with the top-end Maybach S-Class priced at $250,000.', 'The top-end Maybach S-Class is priced at $250,000 and can reach speeds of over 300 kilometers per hour, though restricted to 250 kilometers per hour.']}, {'end': 1438.474, 'start': 1218.018, 'title': 'Choosing between porsche and bmw', 'summary': 'Discusses the decision-making process between choosing a porsche or bmw when buying a car, the factors to consider when making the purchase, the potential value of owning a classic mercedes, and the excitement and transformation in the automobile industry.', 'duration': 220.456, 'highlights': ['The speaker discusses the decision-making process between choosing a Porsche or BMW when buying a car, emphasizing the importance of considering factors such as safety, quality, exciting technology, and efficient powertrains.', 'The speaker advises not to focus solely on the price when buying a car, but rather to consider the product features and the potential total cost of ownership, suggesting that buying a more expensive car with higher residual value may be a better long-term investment.', 'The speaker mentions the potential value of owning a classic Mercedes, stating that investing in certain classic Mercedes cars could have outperformed the S&P 500 and most other asset classes over the last 25 years.', "The speaker expresses the excitement and transformation in the automobile industry, highlighting the use of cars to demonstrate future technologies and the industry's ongoing motion and transformation."]}], 'duration': 334.357, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/dd9oC6j3IQU/pics/dd9oC6j3IQU1104117.jpg', 'highlights': ['Investing in certain classic Mercedes cars could have outperformed the S&P 500 and most other asset classes over the last 25 years.', 'The top-end Maybach S-Class is priced at $250,000 and can reach speeds of over 300 kilometers per hour, though restricted to 250 kilometers per hour.', 'The range of options for used Mercedes includes an entry-level model starting at $30,000 and the flagship S-Class, with the top-end Maybach S-Class priced at $250,000.', 'The speaker advises not to focus solely on the price when buying a car, but rather to consider the product features and the potential total cost of ownership, suggesting that buying a more expensive car with higher residual value may be a better long-term investment.', 'The speaker discusses the decision-making process between choosing a Porsche or BMW when buying a car, emphasizing the importance of considering factors such as safety, quality, exciting technology, and efficient powertrains.']}], 'highlights': ["Daimler's divisions sell 2.4-2.5 million cars yearly, with China as the largest market.", "Mercedes aims for carbon-neutral mobility by 2039, with at least 50% of fleet fully electric or plug-in hybrids by 2030, in response to Tesla's market capitalization of 86 billion dollars.", "Tesla's market cap is 86 billion dollars, surpassing GM and Ford.", 'Ola Colenius is the first non-German to run Daimler-Benz, known for his intellect and ability to make things work within a large bureaucracy.', 'Investing in certain classic Mercedes cars could have outperformed the S&P 500 and most other asset classes over the last 25 years.']}