title
Google Ads Full Course In 5 Hours | Google Ads Tutorial | Complete Google Ads Tutorial | Simplilearn

description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=GoogleAds-crDyGgU1-z0&utm_medium=DescriptionFF&utm_source=youtube 🔥Digital Marketing Masters Program (Discount Code - YTBE15): https://www.simplilearn.com/master-in-digital-marketing?utm_campaign=SCE-DmMasters&utm_medium=DescriptionFF&utm_source=youtube In this Google Ads Full Course Video, we'll be covering a number of topics like how Google ads work, how you can create a Google ads account, the display network, google analytics, google tag manager, and much more. 00:00:00 Google Ads Course 00:00:43 Google Ads 01:01:40 How To Create Google Ads Account 01:30:18 Google Display Network Explained 02:03:17 Google Analytics 03:00:13 How To Set Up Goals In Google Analytics 2020 03:37:55 How To Setup Event Tracking In Google Analytics 04:03:52 Google Tag Manager ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs #GoogleAds #GoogleAdsCourse #CompleteGoogleAdsCourse #GoogleAdsTutorial #GoogleAdsTutorialForBeginners #GoogleAdwordsTutorial #DigitalMarketing #Simplilearn ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Become eligible to be part of the Purdue University Alumni Association - Masterclasses delivered by Purdue faculty - Harvard Business Publishing Cases - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects - 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. - 35+ digital marketing tools - Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs) - Course aligned with Hootsuite and SE Ranking certification - Learn using Meta Business Coach Chatbot - Live classes delivered by Industry Experts along with self-paced content ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology 👉Learn more at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=GoogleAds-crDyGgU1-z0&utm_medium=Description&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

detail
{'title': 'Google Ads Full Course In 5 Hours | Google Ads Tutorial | Complete Google Ads Tutorial | Simplilearn', 'heatmap': [{'end': 15129.422, 'start': 14958.427, 'weight': 1}], 'summary': 'This 5-hour google ads course includes chapters on google ads overview, display network benefits, optimization, display strategies, analytics setup, mobile engagement, event tracking, and google tag manager functionality, offering insights into ad effectiveness, audience targeting, and website performance tracking.', 'chapters': [{'end': 402.644, 'segs': [{'end': 58.322, 'src': 'embed', 'start': 26.781, 'weight': 1, 'content': [{'end': 31.763, 'text': 'For this video, we have our experts Rob Sanders taking us through all the topics.', 'start': 26.781, 'duration': 4.982}, {'end': 36.065, 'text': "So, without further ado, let's start by talking about Google Ads.", 'start': 32.543, 'duration': 3.522}, {'end': 42.71, 'text': 'Before we begin, make sure to subscribe to our YouTube channel and hit that bell icon to never miss an update from Simply Learn.', 'start': 36.626, 'duration': 6.084}, {'end': 52.937, 'text': "There's really only one place to turn to.", 'start': 50.595, 'duration': 2.342}, {'end': 58.322, 'text': "It's one of the largest online advertising platforms really in the world.", 'start': 53.097, 'duration': 5.225}], 'summary': 'Rob sanders discusses google ads, the largest online advertising platform in the world.', 'duration': 31.541, 'max_score': 26.781, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z026781.jpg'}, {'end': 261.476, 'src': 'embed', 'start': 232.907, 'weight': 6, 'content': [{'end': 236.989, 'text': 'two sponsored search or pay-per-click ads appeared.', 'start': 232.907, 'duration': 4.082}, {'end': 243.652, 'text': 'now, if i happen to click on any one of these two and go to that particular advertisements website,', 'start': 236.989, 'duration': 6.663}, {'end': 247.073, 'text': "they're gonna pay google a specific cost per click.", 'start': 243.652, 'duration': 3.421}, {'end': 249.994, 'text': "So that's how it looks on Google.com.", 'start': 247.293, 'duration': 2.701}, {'end': 253.615, 'text': 'It really depends on your query and what ads show up.', 'start': 250.034, 'duration': 3.581}, {'end': 261.476, 'text': "But the great thing about Google ads is they make it known for the user who's doing the search query what the ad is.", 'start': 253.775, 'duration': 7.701}], 'summary': 'Two sponsored search ads appeared, they pay google a specific cost per click.', 'duration': 28.569, 'max_score': 232.907, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z0232907.jpg'}, {'end': 367.085, 'src': 'embed', 'start': 340.229, 'weight': 0, 'content': [{'end': 347.315, 'text': "because if somebody types in something and you happen to offer what they're looking for basically your ads going to show up somebody clicks on it,", 'start': 340.229, 'duration': 7.086}, {'end': 352.119, 'text': 'you pay Google for the click and you get quality traffic in return.', 'start': 347.315, 'duration': 4.804}, {'end': 357.362, 'text': 'so the other great benefit to being on Google Ads is increases brand awareness.', 'start': 352.119, 'duration': 5.243}, {'end': 362.044, 'text': "so it's a great way to get your product and brand out there.", 'start': 357.362, 'duration': 4.682}, {'end': 367.085, 'text': 'google has a vast network, uh, also known as the display network.', 'start': 362.044, 'duration': 5.041}], 'summary': 'Google ads offers quality traffic and increases brand awareness through its vast display network.', 'duration': 26.856, 'max_score': 340.229, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z0340229.jpg'}], 'start': 4.775, 'title': 'Google ads overview', 'summary': "Provides a comprehensive overview of google ads, including its significance as a revenue source for google, the pay-per-click model, and the benefits of advertising, with around 90% of google's revenue coming from google ads.", 'chapters': [{'end': 82.744, 'start': 4.775, 'title': 'Google ads 2021 full course', 'summary': 'Covers a comprehensive google ads full course for 2021, including topics such as creating a google ads account, google display network, google analytics, setting up goals, tracking, and google tag manager, all presented by expert rob sanders.', 'duration': 77.969, 'highlights': ['Rob Sanders presents a comprehensive Google Ads full course for 2021, covering topics such as creating a Google Ads account, Google Display Network, Google Analytics, setting up goals, tracking, and Google Tag Manager.', 'Google Ads is highlighted as one of the largest online advertising platforms in the world, emphasizing its significance in the digital advertising landscape.', 'The importance of advertising on Google is emphasized as the primary focus of the discussion, setting the stage for the comprehensive coverage of Google Ads and its impact on advertising.', "The significance of subscribing to Simply Learn's YouTube channel and staying updated with their content is briefly mentioned at the beginning of the video, showcasing the importance of staying informed about the latest industry developments."]}, {'end': 402.644, 'start': 82.744, 'title': 'Google ads overview', 'summary': 'Introduces google ads, formerly known as google adwords, which has been a significant revenue source for google, with around 90% of its revenue coming from google ads. it explains the pay-per-click (ppc) model, how advertisers pay google only when their ad is clicked, and the benefits of advertising on google ads, including increased visibility to high-quality audience and brand awareness.', 'duration': 319.9, 'highlights': ["Google Ads, formerly known as Google AdWords, contributes to around 90% of Google's revenue, making it a significant source of income. Google Ads has been a major revenue generator for Google, with approximately 90% of its revenue coming from Google Ads.", 'Google Ads operates on a pay-per-click (PPC) model, where advertisers pay Google only when their ad is clicked, providing a cost-effective way of advertising. The pay-per-click (PPC) model of Google Ads allows advertisers to pay only when their ad is clicked, making it a cost-effective advertising method.', "Advertising on Google Ads offers benefits such as increased visibility to high-quality audience and brand awareness, leveraging Google's vast network and search engine usage. Google Ads provides increased visibility to high-quality audience and enhances brand awareness by leveraging Google's vast network and the widespread usage of its search engine."]}], 'duration': 397.869, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z04775.jpg', 'highlights': ["Google Ads contributes to around 90% of Google's revenue, making it a significant source of income.", 'Google Ads operates on a pay-per-click (PPC) model, where advertisers pay Google only when their ad is clicked, providing a cost-effective way of advertising.', "Advertising on Google Ads offers benefits such as increased visibility to high-quality audience and brand awareness, leveraging Google's vast network and search engine usage.", 'Rob Sanders presents a comprehensive Google Ads full course for 2021, covering topics such as creating a Google Ads account, Google Display Network, Google Analytics, setting up goals, tracking, and Google Tag Manager.', 'Google Ads is highlighted as one of the largest online advertising platforms in the world, emphasizing its significance in the digital advertising landscape.', 'The importance of advertising on Google is emphasized as the primary focus of the discussion, setting the stage for the comprehensive coverage of Google Ads and its impact on advertising.', "The significance of subscribing to Simply Learn's YouTube channel and staying updated with their content is briefly mentioned at the beginning of the video, showcasing the importance of staying informed about the latest industry developments."]}, {'end': 2578.005, 'segs': [{'end': 996.44, 'src': 'embed', 'start': 968.368, 'weight': 1, 'content': [{'end': 972.953, 'text': "So image ads are really a great option if you're going to advertise on Google.", 'start': 968.368, 'duration': 4.585}, {'end': 975.236, 'text': 'You also have app promotional ads.', 'start': 973.234, 'duration': 2.002}, {'end': 978.519, 'text': 'These ads are used to drive app downloads and engagement.', 'start': 975.316, 'duration': 3.203}, {'end': 980.962, 'text': 'So here you can see an example for Uber.', 'start': 978.74, 'duration': 2.222}, {'end': 984.126, 'text': "So that's another option too if you have an app.", 'start': 981.323, 'duration': 2.803}, {'end': 987.49, 'text': 'And you really want to drive engagement for that app.', 'start': 984.426, 'duration': 3.064}, {'end': 988.931, 'text': 'And then you also have video.', 'start': 987.71, 'duration': 1.221}, {'end': 991.374, 'text': 'So Google owns YouTube.', 'start': 989.132, 'duration': 2.242}, {'end': 996.44, 'text': 'So you can run advertisements, video advertisements on YouTube.', 'start': 991.655, 'duration': 4.785}], 'summary': 'Google offers various ad formats like image, app promotional, and video ads for driving engagement and downloads.', 'duration': 28.072, 'max_score': 968.368, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z0968368.jpg'}, {'end': 1530.85, 'src': 'embed', 'start': 1502.017, 'weight': 3, 'content': [{'end': 1506.699, 'text': 'okay, so this is tied to google, my business, not google ads.', 'start': 1502.017, 'duration': 4.682}, {'end': 1508.5, 'text': 'okay, so this is completely different.', 'start': 1506.699, 'duration': 1.801}, {'end': 1512.661, 'text': "so don't don't mix this up with running ads on google search.", 'start': 1508.5, 'duration': 4.161}, {'end': 1521.185, 'text': "so google, my business, is tied to local listings or google maps and again with desktop, which is what i'm showing you, the search result on.", 'start': 1513.101, 'duration': 8.084}, {'end': 1525.907, 'text': "you're going to see likely google local listings above organic results.", 'start': 1521.185, 'duration': 4.722}, {'end': 1530.85, 'text': 'okay, and if i go back to my previous query of classes on digital marketing,', 'start': 1525.907, 'duration': 4.943}], 'summary': 'Google my business is distinct from google ads, focusing on local listings and maps for desktop search results.', 'duration': 28.833, 'max_score': 1502.017, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z01502017.jpg'}, {'end': 1574.395, 'src': 'embed', 'start': 1547.839, 'weight': 5, 'content': [{'end': 1553.523, 'text': 'Now, in addition to google.com, Google also has something called Google search partners.', 'start': 1547.839, 'duration': 5.684}, {'end': 1563.709, 'text': 'So if you set up an account and you set up a campaign in Google ads, you have the option to choose Google search as your network.', 'start': 1553.923, 'duration': 9.786}, {'end': 1571.134, 'text': 'And then as an alternative or an additional option, you can advertise on Google search partner sites.', 'start': 1563.869, 'duration': 7.265}, {'end': 1574.395, 'text': 'And so some of their search partners can range.', 'start': 1571.594, 'duration': 2.801}], 'summary': 'Google ads offers advertising on google search partners for expanded reach.', 'duration': 26.556, 'max_score': 1547.839, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z01547839.jpg'}, {'end': 1726.025, 'src': 'embed', 'start': 1706.182, 'weight': 0, 'content': [{'end': 1718.957, 'text': "so you're basically reaching out to a large number of people on google's display network and giving them an opportunity to see who you are as a brand and giving them an opportunity to see what your product is all about.", 'start': 1706.182, 'duration': 12.775}, {'end': 1726.025, 'text': 'So for me the Display Network is a good opportunity to get your product and service in front of a lot of people.', 'start': 1719.277, 'duration': 6.748}], 'summary': "Google's display network reaches a large audience, showcasing brand and product to many people.", 'duration': 19.843, 'max_score': 1706.182, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z01706182.jpg'}], 'start': 402.644, 'title': 'Google ads and display network', 'summary': 'Discusses the benefits of google ads, including retargeting, and highlights the various ad formats, strategies, and network options available to improve advertising effectiveness, reaching a wider audience, and driving high-quality traffic and conversions.', 'chapters': [{'end': 458.916, 'start': 402.644, 'title': 'Benefits of google ads and retargeting', 'summary': 'Discusses the benefits of google ads including top of mind awareness and retargeting, which helps in reaching out to potential customers who have already visited the website but have not performed the desired action, such as purchasing a product or subscribing to a newsletter.', 'duration': 56.272, 'highlights': ["Retargeting in marketing means showing ads to visitors who have already been to the website but haven't performed the desired action, such as purchasing a product or subscribing to a newsletter.", 'Google Ads allows retargeting through its Display Network and remarketing lists for search ads on Google.com to target visitors who have not performed the desired function on the website.', 'Retargeting enables reaching the audience a second time, making them familiar with the product and website, increasing the likelihood of conversion.']}, {'end': 682.489, 'start': 459.156, 'title': 'Benefits of google ads', 'summary': 'Discusses the benefits of google ads including increased intelligence, measurable performance, high flexibility, and how it complements organic search, aiming to improve advertising effectiveness and reach a wider audience.', 'duration': 223.333, 'highlights': ['Google Ads allows for measuring performance down to the keyword level, providing quantitative data about ad effectiveness and cost per click.', 'The platform offers high flexibility with various options to customize ads based on audience, keyword, website, and ad format.', 'It complements organic search by targeting keywords that may not rank organically, maximizing advertising reach and effectiveness.', 'Using Google Ads allows for targeting specific audiences with unique ads, enhancing ad relevance and potential conversion rates.']}, {'end': 1235.559, 'start': 683.01, 'title': 'Google ads formats and strategies', 'summary': 'Discusses the unique advantages of google ads in responding to user needs, highlighting the various ad formats available, such as text ads, responsive display ads, image ads, app promotional ads, video ads, shopping ads, and call ads, each offering specific benefits to drive high-quality traffic and conversions.', 'duration': 552.549, 'highlights': ['Google Ads offers unique advantages in responding to user needs, with search being the only medium to meet users halfway based on their queries, serving as an effective platform to get the click and generate highly relevant traffic to the website. Search is the only medium where ads appear based on user queries, making it effective in generating highly relevant traffic to the website.', 'Google Ads provides various ad formats, including text ads with up to three headlines and two descriptions, as well as ad extensions, to maximize the opportunity to convey specific information and generate clicks. Text ads on Google Search allow for up to three headlines, two descriptions, and ad extensions to convey specific information and drive clicks.', 'Responsive display ads, image ads, app promotional ads, video ads, shopping ads, and call ads are available on Google, each offering specific benefits to showcase products, drive app downloads, engage users, and track conversions. Google offers various ad formats, including responsive display ads, image ads, app promotional ads, video ads, shopping ads, and call ads, each catering to specific advertising needs.']}, {'end': 1625.001, 'start': 1235.979, 'title': 'Google ads network overview', 'summary': 'Outlines the various ad placement options on google, including google search network, google search partners, and google my business, emphasizing the importance of being at the top of search results and the potential reach of google search partners.', 'duration': 389.022, 'highlights': ['Google search network allows advertising on Google search, with the opportunity to show text ads at the top or bottom, depending on keyword queries and competition, emphasizing the importance of being in the top positions. Opportunity to show text ads at the top or bottom.', 'Ads on google.com appear above or below search results, with potential visibility on both mobile and desktop, and the capacity to outrank local and organic listings, stressing the value of being in the top three positions. Capacity to outrank local and organic listings.', 'Google search partners include various sites such as YouTube, Amazon, New York Times, and even other search engines, providing the potential reach and diversity of partner sites. Partner sites range from YouTube to Amazon to New York Times.']}, {'end': 1922.18, 'start': 1625.001, 'title': 'Google display network options', 'summary': "Discusses the benefits and options of advertising on google's display network, including reaching a large audience, utilizing various ad formats, and targeting specific demographics and topics.", 'duration': 297.179, 'highlights': ["You can reach a large number of people on Google's Display Network and grab the attention of potential customers with various ad formats. By advertising on Google's Display Network, you can reach a large audience and attract potential customers with engaging ad formats such as display and video ads.", "You can retarget potential customers who have previously visited your website and did not perform a specific action, allowing you to reach a qualified audience. Utilizing retargeting on Google's Display Network enables you to reach potential customers who have previously visited your website and customize ads to encourage specific actions, effectively reaching a qualified audience.", "Options such as targeting keywords, demographics, and topics provide flexibility in ad placement and reaching specific audiences. Google's Display Network offers options to target ad placement based on keywords, demographics, and specific topics, providing flexibility in reaching the desired audience."]}, {'end': 2578.005, 'start': 1922.82, 'title': 'Google ads display network', 'summary': 'Discusses the power of the google ads display network, including the ability to target specific audiences, measure performance, and create effective ads, with detailed insights on audience targeting, campaign setup, and ad creation.', 'duration': 655.185, 'highlights': ['You can retarget specific audiences with ads on the Google Display Network, based on their previous interactions with your website, leading to a powerful advertising option. The ability to retarget specific audiences on the Google Display Network based on their previous interactions with the website is a powerful advertising option.', 'Google Ads provides detailed performance metrics including clicks, impressions, click-through rate, cost per click, total cost, and conversions, allowing for effective measurement of campaign performance. Google Ads provides detailed performance metrics including clicks, impressions, click-through rate, cost per click, total cost, and conversions, enabling effective measurement of campaign performance.', 'The chapter emphasizes the importance of aligning campaign goals with the chosen network, such as the Display Network for brand awareness or product consideration, and the Search Network for direct response with sales and leads. The chapter emphasizes the importance of aligning campaign goals with the chosen network, such as the Display Network for brand awareness or product consideration, and the Search Network for direct response with sales and leads.', 'The process of creating a Google ad involves setting up a campaign aligned with specific goals, choosing relevant keywords for ad groups, and creating effective ads with compelling headlines and descriptions. The process of creating a Google ad involves setting up a campaign aligned with specific goals, choosing relevant keywords for ad groups, and creating effective ads with compelling headlines and descriptions.']}], 'duration': 2175.361, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z0402644.jpg', 'highlights': ['Google Ads allows retargeting through its Display Network and remarketing lists for search ads on Google.com to target visitors who have not performed the desired function on the website.', 'Using Google Ads allows for targeting specific audiences with unique ads, enhancing ad relevance and potential conversion rates.', 'Google Ads provides various ad formats, including text ads with up to three headlines and two descriptions, as well as ad extensions, to maximize the opportunity to convey specific information and generate clicks.', 'Google search network allows advertising on Google search, with the opportunity to show text ads at the top or bottom, depending on keyword queries and competition, emphasizing the importance of being in the top positions.', "By advertising on Google's Display Network, you can reach a large audience and attract potential customers with engaging ad formats such as display and video ads.", 'Google Ads provides detailed performance metrics including clicks, impressions, click-through rate, cost per click, total cost, and conversions, allowing for effective measurement of campaign performance.']}, {'end': 5342.439, 'segs': [{'end': 2961.394, 'src': 'embed', 'start': 2933.318, 'weight': 2, 'content': [{'end': 2936.319, 'text': "So there's a lot of factors involved with cost per click.", 'start': 2933.318, 'duration': 3.001}, {'end': 2939.041, 'text': "But that's how you would actually calculate it.", 'start': 2936.559, 'duration': 2.482}, {'end': 2944.084, 'text': 'But Google Ads actually does a calculation for you for collector rate and cost per click.', 'start': 2939.081, 'duration': 5.003}, {'end': 2948.206, 'text': 'But in case you want to know, you can always divide clicks into cost.', 'start': 2944.264, 'duration': 3.942}, {'end': 2956.172, 'text': "Okay, so conversions, probably one of the most important metrics you're going to use in Google Ads because you're paying Google.", 'start': 2948.407, 'duration': 7.765}, {'end': 2961.394, 'text': "And if you're paying Google for advertising, you want to make sure you get in return on your investment.", 'start': 2956.332, 'duration': 5.062}], 'summary': 'Factors involved in calculating cost per click; conversions crucial for return on investment in google ads.', 'duration': 28.076, 'max_score': 2933.318, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z02933318.jpg'}, {'end': 3284.823, 'src': 'embed', 'start': 3257.631, 'weight': 4, 'content': [{'end': 3261.454, 'text': "if this promotion's ending, maybe I want to click on the ad and take action.", 'start': 3257.631, 'duration': 3.823}, {'end': 3265.596, 'text': 'With Google Ads, you can always run A-B testing on ads.', 'start': 3261.754, 'duration': 3.842}, {'end': 3269.379, 'text': 'And so what you can do is run two ads in one ad group.', 'start': 3265.997, 'duration': 3.382}, {'end': 3277.071, 'text': 'and see what ad is performing best in terms of click-through rate or conversion rate, and whatever ad is running better,', 'start': 3269.719, 'duration': 7.352}, {'end': 3280.977, 'text': 'you can always run that ad and then continue more testing.', 'start': 3277.071, 'duration': 3.906}, {'end': 3284.823, 'text': "so that way you're always putting your best forward in terms of advertising.", 'start': 3280.977, 'duration': 3.846}], 'summary': 'Google ads allows a-b testing for ads to optimize performance and maximize advertising impact.', 'duration': 27.192, 'max_score': 3257.631, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z03257631.jpg'}, {'end': 3747.768, 'src': 'embed', 'start': 3723.28, 'weight': 3, 'content': [{'end': 3730.802, 'text': "In this lesson, you'll learn how Google Ads connects your business with customers so you can reach your marketing goals.", 'start': 3723.28, 'duration': 7.522}, {'end': 3737.203, 'text': "now, by the end of this lesson, you'll be able to understand how google ads works,", 'start': 3731.696, 'duration': 5.507}, {'end': 3742.83, 'text': 'discuss the various targeting methods and know the primary benefits of using google ads.', 'start': 3737.203, 'duration': 5.627}, {'end': 3747.768, 'text': 'that lets you connect your business with prospective customers.', 'start': 3743.885, 'duration': 3.883}], 'summary': 'Learn how google ads connects businesses with customers and understand its working, targeting methods, and benefits.', 'duration': 24.488, 'max_score': 3723.28, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z03723280.jpg'}, {'end': 4206.35, 'src': 'embed', 'start': 4177.761, 'weight': 6, 'content': [{'end': 4182.263, 'text': "So let's say you run a call center for mortgage leads and you're only open on the weekdays.", 'start': 4177.761, 'duration': 4.502}, {'end': 4192.746, 'text': 'Then you can run your ad for the entire country only during Monday to Friday during the hours your call center is open and only show an ad if someone searches for mortgage rates,', 'start': 4182.783, 'duration': 9.963}, {'end': 4194.027, 'text': 'mortgage quotes and so forth.', 'start': 4192.746, 'duration': 1.281}, {'end': 4201.749, 'text': "So, as we think about our targeting, it's where our customers are located, what they are looking for,", 'start': 4194.727, 'duration': 7.022}, {'end': 4206.35, 'text': 'the devices they are on and the types of people we want to serve ads to.', 'start': 4201.749, 'duration': 4.601}], 'summary': 'Target ad for mortgage leads on weekdays, based on customer location and search keywords.', 'duration': 28.589, 'max_score': 4177.761, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z04177761.jpg'}, {'end': 4539.292, 'src': 'embed', 'start': 4514.506, 'weight': 12, 'content': [{'end': 4521.873, 'text': "from a security standpoint, it's useful just to have one administrator who gives access levels to other individuals.", 'start': 4514.506, 'duration': 7.367}, {'end': 4526.418, 'text': 'that way, if someone leaves your company or no longer needs access to your data,', 'start': 4522.273, 'duration': 4.145}, {'end': 4531.584, 'text': 'you can disable just that access point instead of using shared account logins.', 'start': 4526.418, 'duration': 5.166}, {'end': 4533.766, 'text': "then you'll also choose your time zone.", 'start': 4531.584, 'duration': 2.182}, {'end': 4539.292, 'text': 'now some items, such as time zone and currency, cannot be changed once you open the account.', 'start': 4533.766, 'duration': 5.526}], 'summary': 'One administrator for access control increases security, and some account settings cannot be changed later.', 'duration': 24.786, 'max_score': 4514.506, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z04514506.jpg'}, {'end': 5342.439, 'src': 'embed', 'start': 5315.802, 'weight': 0, 'content': [{'end': 5324.327, 'text': 'so, for instance, if you want someone to see information but not change anything, you can give them read only access.', 'start': 5315.802, 'duration': 8.525}, {'end': 5331.232, 'text': 'if you want a user to be able to make any changes but not add or move other users, they can have standard access.', 'start': 5324.327, 'duration': 6.905}, {'end': 5342.439, 'text': 'By giving each user access, you can maintain control over your data and also add and remove other users, as your need for accessing your data changes.', 'start': 5331.952, 'duration': 10.487}], 'summary': 'Manage user access to data for control and flexibility.', 'duration': 26.637, 'max_score': 5315.802, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z05315802.jpg'}], 'start': 2578.765, 'title': 'Google ads optimization and account hierarchy', 'summary': 'Covers creating text ads, understanding metrics, and optimization for better performance, emphasizing the importance of key metrics such as ctr, cost per click, conversions, and quality score. it also explains the hierarchy of google ads accounts and levels of structure, including account, campaign, and ad group levels.', 'chapters': [{'end': 2850.648, 'start': 2578.765, 'title': 'Creating text ads and understanding metrics', 'summary': 'Explains the process of creating text ads with ad extensions on google ads, including editing and approval process, and discusses common metrics such as impressions, cost, clicks, average cpc, conversions, cost per conversion, ctr, and quality score, emphasizing the importance of being in positions one through three for ad visibility.', 'duration': 271.883, 'highlights': ['Impressions refer to the number of times an ad has been shown on a particular network, with a specific ad having been shown 557 times year to date. Impressions are a key metric in Google Ads, representing the number of times an ad is displayed. The specific ad mentioned has been shown 557 times year to date, illustrating the reach of the ad.', 'Average cost per click is $1.80, with a total cost of $32.33 year to date, providing insights into the amount spent on the ad campaign. The average cost per click and the total cost provide valuable insights into the financial aspect of the ad campaign, with the mentioned average cost per click and total cost serving as quantifiable data.', 'Clicks signify the number of times users have clicked on the ad, emphasizing the importance of positioning the ad in positions one through three for increased visibility and click-through rates. Clicks are a crucial metric, indicating the engagement and effectiveness of the ad. The emphasis on positions one through three highlights the significance of ad visibility and click-through rates.']}, {'end': 3546.866, 'start': 2850.888, 'title': 'Google ads metrics and optimization', 'summary': 'Highlights the key metrics for google ads success, including click-through rate, cost per click, conversions, and quality score, emphasizing the importance of measuring and optimizing these metrics to improve ad performance and return on investment.', 'duration': 695.978, 'highlights': ['Measuring click-through rate and its impact on traffic The higher the click-through rate, the better the ad, leading to increased traffic to the site.', 'Calculating cost per click and its factors The cost per click varies based on factors like keyword and ad position, impacting the total cost of advertising.', 'Importance of measuring conversions and setting them up in Google Ads Conversions are crucial for measuring return on investment, and setting up and tracking conversions in Google Ads is essential for evaluating ad performance.', 'Understanding and optimizing quality score for ad relevance and cost efficiency Quality score is essential for ad efficiency and cost, with factors like landing page experience, ad relevance, and expected click-through rate impacting the score.', 'Optimizing ad performance through extensions, A/B testing, and keyword strategies Improving ad quality score and performance through strategies like adding extensions, running A/B tests, and optimizing keywords for relevance and match type.']}, {'end': 4424.806, 'start': 3546.866, 'title': 'Google ads optimization', 'summary': 'Covers optimizing google ads for better performance, including tips such as pausing non-performing keywords, mobile-friendly landing pages, organizing ad groups, and utilizing automated bidding features to improve performance.', 'duration': 877.94, 'highlights': ['Google Ads optimization tips The chapter provides tips for optimizing Google Ads, including pausing non-performing keywords, ensuring mobile-friendly landing pages, and organizing ad groups.', 'Mobile optimization Emphasizes the importance of mobile optimization for landing pages, as most people start their search on mobile, and ensuring optimized pages can lead to conversions when users switch to desktop or visit the store.', "Organizing ad groups and campaigns Stresses the importance of organizing ad groups and campaigns based on the site architecture to target ads effectively, and suggests structuring campaigns and ad groups based on the website's navigation.", "Automated bidding features in Google Ads Discusses the benefits of using automated bidding features in Google Ads, leveraging Google's artificial intelligence to bid and manage keywords, improving conversion rates, and maximizing results.", 'Primary targeting methods in Google Ads Explains the primary targeting methods in Google Ads, including location, time of day, day of the week, and device targeting, offering control and options to ensure ads are displayed to the desired audience.']}, {'end': 5342.439, 'start': 4425.606, 'title': 'Google ads account hierarchy', 'summary': 'Explains the multiple levels of structure in google ads accounts, including account, campaign, and ad group levels, with a focus on settings such as access, time zone, currency, billing, campaign targeting, and ad group organization.', 'duration': 916.833, 'highlights': ['The chapter explains the multiple levels of structure in Google Ads accounts, including account, campaign, and ad group levels. It details the hierarchy from the account level down to ad groups, emphasizing the control over ad viewing, interaction, budget, bid controls, and data flow throughout the account.', 'Discusses account-level settings such as access, time zone, currency, billing, and connecting other accounts to the Google Ads account. It emphasizes the importance of account access, time zone, and currency settings, which cannot be changed once the account is opened, and the ability to connect other accounts like Google Analytics and Google Merchant Center.', 'Explains campaign settings including network, devices, ad scheduling, location targeting, bid methods, and budget management. It details the settings for network, devices, ad scheduling, location targeting, bid methods, and budget management at the campaign level, highlighting the ability to customize settings for different campaigns.', 'Describes ad group structure and the importance of creating closely related collections of keywords and ads. It emphasizes the need for cohesive user experience, differentiating ad groups based on user search terms, and creating specific ads for different types of keywords to improve relevance and user engagement.', 'Explains the inheritance of settings downwards across the account hierarchy, from account to campaign to ad group level. It clarifies how settings at the account and campaign levels are inherited by ad groups, with a focus on budget management, access levels, and targeting methods.']}], 'duration': 2763.674, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z02578765.jpg', 'highlights': ['Impressions are a key metric in Google Ads, representing the number of times an ad is displayed, with a specific ad having been shown 557 times year to date.', 'Average cost per click is $1.80, with a total cost of $32.33 year to date, providing insights into the amount spent on the ad campaign.', 'Clicks signify the number of times users have clicked on the ad, emphasizing the importance of positioning the ad in positions one through three for increased visibility and click-through rates.', 'Measuring click-through rate and its impact on traffic The higher the click-through rate, the better the ad, leading to increased traffic to the site.', 'Importance of measuring conversions and setting them up in Google Ads Conversions are crucial for measuring return on investment, and setting up and tracking conversions in Google Ads is essential for evaluating ad performance.', 'Understanding and optimizing quality score for ad relevance and cost efficiency Quality score is essential for ad efficiency and cost, with factors like landing page experience, ad relevance, and expected click-through rate impacting the score.', 'Optimizing ad performance through extensions, A/B testing, and keyword strategies Improving ad quality score and performance through strategies like adding extensions, running A/B tests, and optimizing keywords for relevance and match type.', 'Google Ads optimization tips The chapter provides tips for optimizing Google Ads, including pausing non-performing keywords, ensuring mobile-friendly landing pages, and organizing ad groups.', 'Mobile optimization Emphasizes the importance of mobile optimization for landing pages, as most people start their search on mobile, and ensuring optimized pages can lead to conversions when users switch to desktop or visit the store.', "Automated bidding features in Google Ads Discusses the benefits of using automated bidding features in Google Ads, leveraging Google's artificial intelligence to bid and manage keywords, improving conversion rates, and maximizing results.", 'Primary targeting methods in Google Ads Explains the primary targeting methods in Google Ads, including location, time of day, day of the week, and device targeting, offering control and options to ensure ads are displayed to the desired audience.', 'The chapter explains the multiple levels of structure in Google Ads accounts, including account, campaign, and ad group levels. It details the hierarchy from the account level down to ad groups, emphasizing the control over ad viewing, interaction, budget, bid controls, and data flow throughout the account.', 'Discusses account-level settings such as access, time zone, currency, billing, and connecting other accounts to the Google Ads account. It emphasizes the importance of account access, time zone, and currency settings, which cannot be changed once the account is opened, and the ability to connect other accounts like Google Analytics and Google Merchant Center.', 'Explains campaign settings including network, devices, ad scheduling, location targeting, bid methods, and budget management. It details the settings for network, devices, ad scheduling, location targeting, bid methods, and budget management at the campaign level, highlighting the ability to customize settings for different campaigns.', 'Describes ad group structure and the importance of creating closely related collections of keywords and ads. It emphasizes the need for cohesive user experience, differentiating ad groups based on user search terms, and creating specific ads for different types of keywords to improve relevance and user engagement.', 'Explains the inheritance of settings downwards across the account hierarchy, from account to campaign to ad group level. It clarifies how settings at the account and campaign levels are inherited by ad groups, with a focus on budget management, access levels, and targeting methods.']}, {'end': 6680.323, 'segs': [{'end': 5672.538, 'src': 'embed', 'start': 5647.882, 'weight': 2, 'content': [{'end': 5654.787, 'text': "So if they actually go to a page and look at your product but don't buy that product, then you have the opportunity to advertise to them again.", 'start': 5647.882, 'duration': 6.905}, {'end': 5660.871, 'text': 'So the whole idea is if you advertise them again, wow, that person can say, okay, I remember that.', 'start': 5655.047, 'duration': 5.824}, {'end': 5662.852, 'text': 'I was still interested in that product.', 'start': 5660.931, 'duration': 1.921}, {'end': 5664.693, 'text': 'Let me go back and purchase that product.', 'start': 5662.872, 'duration': 1.821}, {'end': 5667.215, 'text': 'So they go back to the site and make the purchase.', 'start': 5664.873, 'duration': 2.342}, {'end': 5669.656, 'text': "So that's again the power of the display network.", 'start': 5667.574, 'duration': 2.082}, {'end': 5672.538, 'text': 'You can reach people who have been to your site before.', 'start': 5669.676, 'duration': 2.862}], 'summary': 'Display network allows remarketing, leading to increased sales by reaching interested visitors.', 'duration': 24.656, 'max_score': 5647.882, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z05647882.jpg'}, {'end': 5727.428, 'src': 'embed', 'start': 5702.122, 'weight': 0, 'content': [{'end': 5708.149, 'text': "And so that's an important piece of the whole process because that's how Google determines who that visitor is.", 'start': 5702.122, 'duration': 6.027}, {'end': 5713.876, 'text': "So without that cookie, then Google won't know to show their ad your ad to them again.", 'start': 5708.409, 'duration': 5.467}, {'end': 5716.598, 'text': "So that's the first piece in all this.", 'start': 5714.256, 'duration': 2.342}, {'end': 5720.582, 'text': "So when somebody does get cookied, they're going to be added to that audience.", 'start': 5716.878, 'duration': 3.704}, {'end': 5727.428, 'text': 'And so when we say audience, we mean you as an advertiser defining who you want to retarget to.', 'start': 5721.002, 'duration': 6.426}], 'summary': 'Google uses cookies to retarget ads, allowing advertisers to define their audience.', 'duration': 25.306, 'max_score': 5702.122, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z05702122.jpg'}], 'start': 5343.339, 'title': 'Google ads display strategies', 'summary': "Covers connecting google ads with google analytics, leveraging google's display network and remarketing, understanding the differences between the display network and search network, and setting up display campaigns for brand awareness with a potential reach of over 10 billion impressions and a budget of $100.", 'chapters': [{'end': 5582.083, 'start': 5343.339, 'title': 'Connecting google ads and google analytics', 'summary': 'Explains how to connect google ads with google analytics for data sharing, the process of linking accounts, and the difference between the google search network and the google display network.', 'duration': 238.744, 'highlights': ['Google Analytics and Google Ads can be connected to share data and create conversions or audience lists. This highlights the benefit of connecting Google Analytics and Google Ads for data sharing and creating conversions or audience lists.', 'Linking Google Merchant Center account to Google Ads enables the creation of shopping campaigns. This highlights the importance of linking a Google Merchant Center account to Google Ads for creating shopping campaigns.', 'Explains the process of granting permission to connect accounts for data sharing between Google Ads and other applications. This highlights the process of granting permission to connect accounts for data sharing between Google Ads and other applications, addressing a common problem.', 'Differentiates between the Google Search Network and the Google Display Network, explaining their respective advertising functions. This highlights the difference between the Google Search Network and the Google Display Network, providing clarity on their advertising functions.']}, {'end': 5800.74, 'start': 5582.083, 'title': "Google's display network and remarketing", 'summary': "Explains the power of google's display network and remarketing, where adding a piece of code or pixel on the website allows advertisers to reach past visitors, potentially increasing the chances of conversion, and google's display network encompasses more than 2 million partner websites, covering over 90 of the internet.", 'duration': 218.657, 'highlights': ["Google's Display Network and remarketing Explains the process of reaching past visitors and the potential for increased conversion.", 'Adding a piece of code or pixel on the website Describes the process of adding a script or pixel to the website to cookie visitors and define the audience for retargeting.', "Encompasses more than 2 million partner websites, covering over 90 of the internet Highlights the extensive reach of Google's Display Network, demonstrating its wide coverage across the internet."]}, {'end': 6147.487, 'start': 5800.74, 'title': 'Google ads display network', 'summary': 'Discusses the differences between the display network and the search network in google ads, emphasizing the targeting options, ad formats, and the positioning of each network in the sales funnel. the display network allows retargeting past visitors and offers a variety of ad formats, while the search network is focused on fulfilling immediate needs and appears at the top of the sales funnel.', 'duration': 346.747, 'highlights': ['The display network allows retargeting past visitors, offering the opportunity to put ads in front of them on different websites. The display network allows retargeting past visitors, offering the opportunity to put ads in front of them on different websites.', 'The search network is usually for top of funnel, with users actively searching for products, while the display network is usually for bottom of funnel, focusing on brand awareness and familiarizing users with a brand. The search network is usually for top of funnel, with users actively searching for products, while the display network is usually for bottom of funnel, focusing on brand awareness and familiarizing users with a brand.', "The display network is easier to advertise products that don't satisfy an immediate need, while the search network is more focused on products and services that fulfill specific requirements. The display network is easier to advertise products that don't satisfy an immediate need, while the search network is more focused on products and services that fulfill specific requirements.", 'The display network allows familiarizing users with a brand through remarketing, while the search network shows ads based on user searches, regardless of brand familiarity. The display network allows familiarizing users with a brand through remarketing, while the search network shows ads based on user searches, regardless of brand familiarity.', 'The display network offers ad placements on over a million different websites, allowing advertisers to pick and choose specific websites, while the search network shows ads in Google apps and on search engines, including mobile and desktop. The display network offers ad placements on over a million different websites, allowing advertisers to pick and choose specific websites, while the search network shows ads in Google apps and on search engines, including mobile and desktop.']}, {'end': 6358.736, 'start': 6147.487, 'title': 'Creating display campaigns for brand awareness', 'summary': 'Discusses setting up a new display campaign for brand awareness and reach, targeting the united states and focusing on viewable impressions, with the potential to reach over 10 billion plus in impressions, and a budget of $100, with options to optimize ad performance.', 'duration': 211.249, 'highlights': ["The potential reach for the campaign is over 10 billion plus impressions, indicating the extensive scope of Google's Display Network. The number of potential impressions for the campaign is over 10 billion, highlighting the vast exposure the campaign could achieve.", "Focusing on viewable impressions to get the ad seen, with an emphasis on getting the product out there. The focus on viewable impressions as the campaign's goal emphasizes the aim to get the ad seen and promote the product.", 'Setting a budget of $100 for the campaign with options to choose how to deliver that budget, including standard or accelerated spending. The budget for the campaign is set at $100, with choices for budget delivery, providing flexibility in spending options.']}, {'end': 6680.323, 'start': 6358.736, 'title': 'Setting up display campaign', 'summary': 'Covers setting up a display campaign, including options for ad scheduling, audience targeting, and remarketing, and the process of linking google analytics with google ads to create audiences for remarketing.', 'duration': 321.587, 'highlights': ['Google provides options for ad scheduling, setting caps on ad views, and allowing Google to optimize ad frequency, with the ability to set limits ourselves (e.g., x times per day for a campaign or a specific ad).', "The ad group on the display network is where settings are located, and audience targeting can be done for both remarketing and non-remarketing purposes, with the ability to choose from Google's suggested audiences or create custom ones based on demographics and interests.", "Linking Google Analytics with Google Ads enables the creation of audiences for remarketing, with the ability to set specific criteria for audience targeting, such as age, gender, language, and device usage, and to determine the duration of user cookie retention based on the business's sales funnel.", "When creating a new audience in Google Analytics for remarketing, options include targeting specific demographics, language, and device usage, with the ability to set the duration of user cookie retention based on the business's sales funnel (e.g., 30 days as the default).", 'The process of setting up a display campaign is similar to search campaigns, with the main differences being audience targeting and ad type selection, and the best practice of linking Google Analytics with Google Ads for creating audiences for remarketing purposes.']}], 'duration': 1336.984, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z05343339.jpg', 'highlights': ['Linking Google Analytics with Google Ads enables the creation of audiences for remarketing, with specific criteria for audience targeting.', 'The display network allows retargeting past visitors, offering the opportunity to put ads in front of them on different websites.', "The potential reach for the campaign is over 10 billion plus impressions, indicating the extensive scope of Google's Display Network.", 'The process of setting up a display campaign is similar to search campaigns, with the main differences being audience targeting and ad type selection.']}, {'end': 9016.906, 'segs': [{'end': 7030.402, 'src': 'embed', 'start': 7001.962, 'weight': 0, 'content': [{'end': 7009.729, 'text': "So if you're setting up a display network campaign, you can choose keywords, you can choose demographics, or you can choose topics.", 'start': 7001.962, 'duration': 7.767}, {'end': 7015.815, 'text': 'Now, if you decide not to go with a topic, then your last option here is placements.', 'start': 7010.09, 'duration': 5.725}, {'end': 7020.216, 'text': 'So I can pick and choose a specific placement.', 'start': 7016.334, 'duration': 3.882}, {'end': 7030.402, 'text': "If there's a particular website that I wanna advertise on, let's just say newyorktimes.com or latimes.com or webmd.com.", 'start': 7020.376, 'duration': 10.026}], 'summary': 'When setting up a display network campaign, options include choosing keywords, demographics, topics, or specific placements like newyorktimes.com or latimes.com.', 'duration': 28.44, 'max_score': 7001.962, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z07001962.jpg'}, {'end': 7124.16, 'src': 'embed', 'start': 7056.355, 'weight': 2, 'content': [{'end': 7063.04, 'text': "And so now, over this particular time frame, I'm gonna be able to see where my ads have been shown.", 'start': 7056.355, 'duration': 6.685}, {'end': 7069.025, 'text': 'and so now I can see my ads have been shown on mobile apps and on particular websites.', 'start': 7063.04, 'duration': 5.985}, {'end': 7078.193, 'text': "now, if you don't like any of the particular websites that your ad is showing on, you can always select it and you can always exclude it.", 'start': 7069.025, 'duration': 9.168}, {'end': 7080.836, 'text': 'can exclude it from the ad group or the campaign, okay.', 'start': 7078.193, 'duration': 2.643}, {'end': 7085.821, 'text': "so that's how you manage your, where your ads are showing up on Google's display network.", 'start': 7080.836, 'duration': 4.985}, {'end': 7091.968, 'text': 'Again, you can go ahead and go to where ads are shown under placements.', 'start': 7085.941, 'duration': 6.027}, {'end': 7097.354, 'text': 'And over that particular period of time, Google is going to show you where your ads have been shown.', 'start': 7092.288, 'duration': 5.066}, {'end': 7101.339, 'text': "And if you don't like that placement, then you can always just exclude it.", 'start': 7097.655, 'duration': 3.684}, {'end': 7106.984, 'text': "or if you don't like the performance, meaning you're not getting many impressions,", 'start': 7101.759, 'duration': 5.225}, {'end': 7111.829, 'text': "or you're not getting many clicks or the click-through rate's very low, you can go ahead and exclude it.", 'start': 7106.984, 'duration': 4.845}, {'end': 7118.835, 'text': 'so this is an opportunity for you, the advertiser, to take control over where your ads are shown.', 'start': 7111.829, 'duration': 7.006}, {'end': 7124.16, 'text': "so, in summary, when you set up a display campaign on google's display network, you have options.", 'start': 7118.835, 'duration': 5.325}], 'summary': "Manage ad placements on google's display network to improve performance and control where ads are shown.", 'duration': 67.805, 'max_score': 7056.355, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z07056355.jpg'}, {'end': 7191.56, 'src': 'embed', 'start': 7167.305, 'weight': 8, 'content': [{'end': 7173.466, 'text': 'I actually went over how to set up a marketing campaign and set up a marketing list and analytics.', 'start': 7167.305, 'duration': 6.161}, {'end': 7177.987, 'text': 'And I went over all the differences between the search network and display.', 'start': 7173.546, 'duration': 4.441}, {'end': 7181.17, 'text': "But let's really hone in on those advantages here.", 'start': 7178.067, 'duration': 3.103}, {'end': 7191.56, 'text': 'so with the display network we can provide advanced targeting, meaning i can particularly point to a specific website that i want to advertise on.', 'start': 7181.17, 'duration': 10.39}], 'summary': 'Set up a marketing campaign and list, discussed search network vs. display, emphasized advantages, and highlighted advanced targeting on the display network.', 'duration': 24.255, 'max_score': 7167.305, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z07167305.jpg'}, {'end': 7276.542, 'src': 'embed', 'start': 7250.954, 'weight': 9, 'content': [{'end': 7258.763, 'text': 'so you can really Advertise on websites that get a lot of traffic may not have a lot of competition and therefore may not cost as much.', 'start': 7250.954, 'duration': 7.809}, {'end': 7268.712, 'text': 'So, if you compare it to traditional forms of advertising like TV or radio display advertising, reaching a large, broader audience is a lot cheaper.', 'start': 7259.218, 'duration': 9.494}, {'end': 7271.256, 'text': 'You can do advanced tracking.', 'start': 7269.132, 'duration': 2.124}, {'end': 7276.542, 'text': "meaning when we talk about perform advanced tracking, we're talking about again remarketing.", 'start': 7271.256, 'duration': 5.286}], 'summary': 'Advertising on high-traffic websites can reach a broad audience at a lower cost compared to traditional media, with options for advanced tracking and remarketing.', 'duration': 25.588, 'max_score': 7250.954, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z07250954.jpg'}, {'end': 7322.069, 'src': 'embed', 'start': 7291.013, 'weight': 4, 'content': [{'end': 7297.598, 'text': 'we really can pick and choose how many times we want somebody to actually see our ad on a site based on performance.', 'start': 7291.013, 'duration': 6.585}, {'end': 7303.681, 'text': "Okay, let's take a look at some other advantages the ability to advertise your brand to a broader audience.", 'start': 7297.898, 'duration': 5.783}, {'end': 7311.425, 'text': 'Google has over 2 million websites, so we can pick and choose really where we want our ads to show up.', 'start': 7304.101, 'duration': 7.324}, {'end': 7312.946, 'text': 'Again, it can be by topic.', 'start': 7311.585, 'duration': 1.361}, {'end': 7322.069, 'text': 'it could be contextually, via keywords, or it can be specific websites, so we can create demand for our product and what we mean by that.', 'start': 7313.146, 'duration': 8.923}], 'summary': 'Advertise on specific websites via google, reaching broader audience and creating demand.', 'duration': 31.056, 'max_score': 7291.013, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z07291013.jpg'}, {'end': 7983.82, 'src': 'embed', 'start': 7962.157, 'weight': 1, 'content': [{'end': 7970.703, 'text': 'once you do get the tracking code on your website whether that be through Google tag manager or through a plug-in or, you know,', 'start': 7962.157, 'duration': 8.546}, {'end': 7977.147, 'text': "just simply adding the script to your site, to pages on your site then what's gonna happen is you're gonna start collecting data,", 'start': 7970.703, 'duration': 6.444}, {'end': 7980.009, 'text': "so that's ideally the way it works.", 'start': 7977.147, 'duration': 2.862}, {'end': 7983.82, 'text': 'you need to add this code to your website Now.', 'start': 7980.009, 'duration': 3.811}], 'summary': 'Adding tracking code to website helps collect data for analysis.', 'duration': 21.663, 'max_score': 7962.157, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z07962157.jpg'}, {'end': 8287.379, 'src': 'embed', 'start': 8261.134, 'weight': 11, 'content': [{'end': 8265.686, 'text': '20% are coming from mobile and then approximately 3% are coming from tablet.', 'start': 8261.134, 'duration': 4.552}, {'end': 8269.606, 'text': 'here I can see how they actually came to the website.', 'start': 8265.686, 'duration': 3.92}, {'end': 8272.187, 'text': 'so this is the referring source.', 'start': 8269.606, 'duration': 2.581}, {'end': 8279.491, 'text': "if they came from, say, search or social, I can see the source there and I can see what pages they're active on.", 'start': 8272.187, 'duration': 7.304}, {'end': 8282.693, 'text': "And then here I could see what locations, where they're located.", 'start': 8279.731, 'duration': 2.962}, {'end': 8287.379, 'text': 'And so if I want to see a breakdown of everything in the overview, I can certainly do that.', 'start': 8282.975, 'duration': 4.404}], 'summary': '20% traffic from mobile, 3% from tablet. analyzing referring sources, page activity, and location breakdown.', 'duration': 26.245, 'max_score': 8261.134, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z08261134.jpg'}, {'end': 8868.642, 'src': 'embed', 'start': 8840.315, 'weight': 15, 'content': [{'end': 8845.598, 'text': "whether that's purchasing something, communicating or searching, it all starts with mobile.", 'start': 8840.315, 'duration': 5.283}, {'end': 8850.882, 'text': 'so you want to keep an eye on mobile and, more importantly, you want to keep an eye on behavior.', 'start': 8845.598, 'duration': 5.284}, {'end': 8854.224, 'text': 'so Google Analytics is telling me that, yes, I have.', 'start': 8850.882, 'duration': 3.342}, {'end': 8859.468, 'text': 'approximately 27% of my traffic of the last 30 days came from mobile.', 'start': 8854.224, 'duration': 5.244}, {'end': 8862.556, 'text': 'How are they interacting with my website?', 'start': 8859.833, 'duration': 2.723}, {'end': 8868.642, 'text': "So if I look across this report, I'm gonna be able to see different metrics.", 'start': 8862.776, 'duration': 5.866}], 'summary': '27% of website traffic came from mobile, emphasizing importance of monitoring mobile behavior.', 'duration': 28.327, 'max_score': 8840.315, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z08840315.jpg'}, {'end': 8946.376, 'src': 'embed', 'start': 8920.906, 'weight': 7, 'content': [{'end': 8930.903, 'text': "So is that good? Is that bad? Well, it's open to interpretation is definitely subjective, but you want to keep the bounce rate as low as possible.", 'start': 8920.906, 'duration': 9.997}, {'end': 8940.03, 'text': 'You want to keep people on your site, especially if you have an e-commerce website, you want people who come to your website to purchase.', 'start': 8930.943, 'duration': 9.087}, {'end': 8944.234, 'text': 'And so here we could see 48% mobile in desktop.', 'start': 8940.451, 'duration': 3.783}, {'end': 8946.376, 'text': "It's a little bit lower at 41%.", 'start': 8944.574, 'duration': 1.802}], 'summary': 'To reduce bounce rate, aim for high site engagement. 48% mobile, 41% desktop usage.', 'duration': 25.47, 'max_score': 8920.906, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z08920906.jpg'}], 'start': 6680.323, 'title': 'Google ads and analytics setup', 'summary': 'Covers setting up audience lists and display campaigns in google ads, including linking with google analytics, leveraging demographics, keywords, and topics. it also provides a detailed guide on google analytics setup, real-time reporting, and insights into user demographics and behavior.', 'chapters': [{'end': 6973.917, 'start': 6680.323, 'title': 'Setting up audience lists for display campaigns', 'summary': 'Discusses setting up audience lists for display campaigns in google ads, including linking google ads with google analytics, choosing audiences, using remarketing, and leveraging demographics, keywords, and topics for targeting.', 'duration': 293.594, 'highlights': ['The chapter explains how to link Google Ads with Google Analytics to set up audience lists, with the option to choose specific audiences and use remarketing to target previous website visitors.', 'It details the process of choosing demographics, including the ability to exclude specific demographics and track performance metrics such as impressions, clicks, spend per click, and conversions.', 'The transcript also covers the use of keywords for contextual placement of image ads on relevant websites in the display network, along with the caution of broad advertising and potential mismatch of ads with chosen keywords.', "Additionally, it highlights the use of topics for advertising, allowing the selection of specific topics or drilling down into Google's topic categories and subcategories to target relevant audiences.", 'The chapter emphasizes the importance of aligning ad messaging with the targeted audience and the flexibility to use display network advantages even without retargeting specific audiences.']}, {'end': 7516.596, 'start': 6974.197, 'title': 'Google display network campaign', 'summary': 'Explains how to set up a display network campaign on google, offering options such as choosing keywords, demographics, topics, or specific placements, with advantages including advanced targeting, low starting cost, advanced tracking, and broader audience reach.', 'duration': 542.399, 'highlights': ['You can choose a category, and Google will place your ad, with 310 million impressions for the astronomy and science category. By selecting a topic category, such as astronomy and science, the ad can reach 310 million potential viewers.', "You can pick specific placements from over two million websites on Google's display network. Advertisers have the option to choose specific placements from a vast network of over two million websites.", 'Google Display Network offers advanced targeting, enabling advertisers to target specific websites or demographics. The network provides advanced targeting options, allowing advertisers to target specific websites or demographics for their ads.', 'Relatively low starting cost on the display network compared to the search network due to the ability to pick and choose where to advertise. The display network offers a relatively low starting cost as advertisers can select where to advertise, compared to the potentially competitive keywords on the search network.', 'The ability to create engaging ads such as rich media and video ads to increase engagement. Advertisers can create engaging ads, including rich media and video ads, to increase user engagement.']}, {'end': 8112.78, 'start': 7516.716, 'title': 'Setting up google analytics account', 'summary': 'Provides a detailed guide on setting up a google analytics account, including choosing properties, industry categories, time zones, settings, and tracking codes, emphasizing the importance of industry-specific benchmarking and the recommended use of google tag manager.', 'duration': 596.064, 'highlights': ['Choosing the most relevant industry category is important for accurate measurement, such as jobs and education, with the time zone impacting the data collection start and end times.', 'Opting into benchmarking enables the comparison of website performance with others in the same industry, providing valuable insights for business enhancement.', 'Recommendation to opt into Google products and services, benchmarking, technical support, and account specialist for efficient account management and potential business improvements.', 'The recommended use of Google Tag Manager for adding the tracking code to the website, allowing easier management and firing of page views without directly adding the code to the website.', 'Utilizing the Google Analytics demo account provides a test drive before adding any code to the website, allowing users to familiarize themselves with the platform and its reports.']}, {'end': 8389.066, 'start': 8113.081, 'title': 'Google analytics settings and real-time reports', 'summary': "Discusses the default view name 'all website data' where analytics data is stored, various settings under account, property, and view, and the availability of different reports like real-time, audience, acquisition, behavior, and conversion in google analytics.", 'duration': 275.985, 'highlights': ["The default view name 'all website data' stores analytics data. The default view in Google Analytics is named 'all website data' and it stores all the analytics data.", 'Different settings are available under account, property, and view, including the ability to add users, set up goals, filters, segments, and link up Google Ads. Various settings are available under account, property, and view, including adding users, setting up goals, filters, segments, and linking up Google Ads.', 'Real-time reports provide insights into active users, their devices, referring sources, active pages, locations, traffic sources, mediums, and events on the website. Real-time reports in Google Analytics provide insights into active users, their devices, referring sources, active pages, locations, traffic sources, mediums, and events on the website.']}, {'end': 8672.317, 'start': 8389.066, 'title': 'Real-time and audience reporting in analytics', 'summary': 'Discusses the real-time reporting feature in google analytics, highlighting the ability to monitor events and conversions in real time, as well as the importance of audience reporting in understanding user demographics and behavior, including a breakdown of new versus returning users and geographical distribution.', 'duration': 283.251, 'highlights': ['Real-time reporting feature allows monitoring events and conversions in real time, with one active user entering the checkout in the last 30 minutes. The real-time reporting feature in Google Analytics enables monitoring events and conversions in real time, revealing that one active user entered the checkout in the last 30 minutes.', 'Importance of real-time reporting for launching campaigns or analyzing website performance after a redesign, providing real-time insights into user behavior. Real-time reporting is crucial for campaign launches or post-redesign website analysis, offering real-time insights into user behavior and performance.', 'Audience reporting provides insights into user demographics, including geographical distribution, language, and device usage, with a breakdown of new versus returning users. Audience reporting offers insights into user demographics, such as geographical distribution, language, and device usage, along with a breakdown of new versus returning users.', 'Understanding user demographics through audience reporting, including language distribution and percentage representation of users from specific regions. Audience reporting facilitates understanding user demographics, including language distribution and the percentage representation of users from specific regions.', 'Distinction between new and returning users in Google Analytics, with over three quarters of traffic being new users and around 23-24% as returning users. Google Analytics distinguishes between new and returning users, revealing that over three quarters of the traffic are new users, with around 23-24% being returning users.']}, {'end': 9016.906, 'start': 8672.857, 'title': 'Google analytics overview', 'summary': 'Provides an overview of google analytics, including insights into user demographics, user behavior on different devices, and engagement metrics, with key points such as 47% of users aged 25-34, 66% male users, 43% of users from the united states, and mobile accounting for 27% of traffic.', 'duration': 344.049, 'highlights': ['47% of users were in their age range of 25 to 34. The majority of the traffic (47%) was from users aged 25-34, providing a key insight into the demographic composition.', '66% represent males. 66% of the users were male, indicating a significant gender skew in the user base.', '43% of the users of the last 30 days were from the United States. 43% of the traffic originated from the United States, highlighting the geographical distribution of users.', 'Mobile represents approximately 27% of the traffic. Mobile devices accounted for approximately 27% of the total traffic, emphasizing the importance of mobile optimization and user experience.', '48% bounce rate for mobile users. The bounce rate for mobile users was 48%, indicating that almost half of the users left the website without further interaction, emphasizing the need to improve user engagement.', '51 transactions from mobile with the most revenue at 2380. Mobile users generated 51 transactions, resulting in the highest revenue of 2380, highlighting the significant impact of mobile users on e-commerce transactions.']}], 'duration': 2336.583, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z06680323.jpg', 'highlights': ['Link Google Ads with Google Analytics to set up audience lists and use remarketing.', 'Choose demographics and track performance metrics like impressions, clicks, and conversions.', 'Use keywords for contextual placement of image ads on relevant websites in the display network.', "Select specific topics or drill down into Google's topic categories and subcategories for targeting.", 'Align ad messaging with the targeted audience and utilize display network advantages.', "Choose specific placements from over two million websites on Google's display network.", 'Utilize advanced targeting options to target specific websites or demographics for ads.', 'Opt into benchmarking for valuable insights and efficient account management.', 'Use Google Tag Manager for easier management and firing of page views.', 'Utilize the Google Analytics demo account for familiarizing with the platform and its reports.', 'Access real-time reports providing insights into active users, devices, and traffic sources.', 'Monitor events and conversions in real time with the real-time reporting feature.', 'Gain insights into user demographics, geographical distribution, and language usage.', 'Understand the distinction between new and returning users in Google Analytics.', 'Analyze user demographics, including age range, gender distribution, and geographical representation.', 'Optimize for mobile devices and improve user engagement based on bounce rates and transactions.']}, {'end': 11418.115, 'segs': [{'end': 9129.001, 'src': 'embed', 'start': 9100.458, 'weight': 1, 'content': [{'end': 9109.088, 'text': 'So remember when we were setting up our analytics account, we had the option to opt into benchmarking and I recommended you do so.', 'start': 9100.458, 'duration': 8.63}, {'end': 9119.097, 'text': "And so if you did actually opt into benchmarking, then you're going to be able to see how your site compares to others in the same industry.", 'start': 9109.569, 'duration': 9.528}, {'end': 9129.001, 'text': "so if i click on benchmarking and then click on channels, what i'm actually able to do now is compare my website with others in the same industry.", 'start': 9119.097, 'duration': 9.904}], 'summary': 'Opting into benchmarking allows comparison with industry peers in analytics.', 'duration': 28.543, 'max_score': 9100.458, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z09100458.jpg'}, {'end': 9229.325, 'src': 'embed', 'start': 9201.929, 'weight': 2, 'content': [{'end': 9211.316, 'text': "Now Google is sharing this data anonymously from the other websites and they're doing the same with your website to those particular websites.", 'start': 9201.929, 'duration': 9.387}, {'end': 9212.377, 'text': 'benchmarking reports.', 'start': 9211.316, 'duration': 1.061}, {'end': 9217.879, 'text': "Okay, so it's a shared data anonymously in particular industries and verticals.", 'start': 9212.677, 'duration': 5.202}, {'end': 9221.241, 'text': "And so now I'm looking at a channel report.", 'start': 9218.26, 'duration': 2.981}, {'end': 9229.325, 'text': 'So if I want to see how I compare to others in my industry, then I can go ahead and see by channel.', 'start': 9221.401, 'duration': 7.924}], 'summary': 'Google is anonymously sharing data with websites for benchmarking reports in specific industries and verticals.', 'duration': 27.396, 'max_score': 9201.929, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z09201929.jpg'}, {'end': 9742.862, 'src': 'embed', 'start': 9714.266, 'weight': 0, 'content': [{'end': 9717.968, 'text': "so you can see, I've spent 810 dollars over the last 30 days and received 858 dollars in revenue.", 'start': 9714.266, 'duration': 3.702}, {'end': 9730.334, 'text': 'so you want to make sure that you link up your Google Ads account to your Google Analytics account.', 'start': 9717.968, 'duration': 12.366}, {'end': 9738.519, 'text': 'for this very reason, you want to be able to see how your Google Ads campaigns perform once the users get to your website,', 'start': 9730.334, 'duration': 8.185}, {'end': 9742.862, 'text': "and so I want to see if they're engaging and I want to see if they're converting.", 'start': 9738.519, 'duration': 4.343}], 'summary': 'Spent $810, earned $858 in 30 days. link google ads to analytics to track campaign performance and user engagement.', 'duration': 28.596, 'max_score': 9714.266, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z09714266.jpg'}, {'end': 10244.886, 'src': 'embed', 'start': 10221.678, 'weight': 6, 'content': [{'end': 10230.521, 'text': 'so, for example, i can look at this particular page here, this google redesign shop by brand youtube page line number five.', 'start': 10221.678, 'duration': 8.843}, {'end': 10236.523, 'text': 'if i look at line number five, i can see the average load time of this page is eight seconds, almost nine seconds.', 'start': 10230.521, 'duration': 6.002}, {'end': 10241.525, 'text': "that's an eternity to some people now notice this link next to it.", 'start': 10237.183, 'duration': 4.342}, {'end': 10244.886, 'text': "so Google's recommending seven total suggestions.", 'start': 10241.525, 'duration': 3.361}], 'summary': 'Google redesign shop by brand youtube page has an average load time of almost 9 seconds, with 7 total recommendations.', 'duration': 23.208, 'max_score': 10221.678, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z010221678.jpg'}], 'start': 9016.906, 'title': 'Mobile purchasing engagement and analytics reports', 'summary': 'Emphasizes monitoring mobile purchasing engagement, saving reports in analytics, benchmarking for performance comparison, and leveraging google analytics for tracking campaign performance, user engagement, and goal setting.', 'chapters': [{'end': 9081.764, 'start': 9016.906, 'title': 'Mobile purchasing engagement', 'summary': 'Highlights the significance of monitoring mobile purchasing engagement despite lower engagement than desktop, emphasizing the importance of saving and accessing reports in analytics for future reference.', 'duration': 64.858, 'highlights': ['The importance of monitoring mobile purchasing engagement despite lower engagement than desktop is emphasized.', 'The process of saving and accessing reports in analytics for future reference is demonstrated.']}, {'end': 9665.509, 'start': 9081.764, 'title': 'Analytics report and benchmarking', 'summary': 'Discusses the benefits of saving reports in analytics for quick access, the use of benchmarking to compare website performance in the same industry, and the insights gained from channel reports for understanding user engagement and conversion rates.', 'duration': 583.745, 'highlights': ['Benchmarking feature allows comparing website performance with 310 other websites in the same industry, based on similar daily sessions and location. By opting into benchmarking, users can compare their site with 310 other websites in the same industry and similar daily sessions, providing valuable insights into performance.', "Channel report under benchmarking enables measurement of website performance in comparison to others in the industry, including insights on traffic sources, engagement metrics, and conversion rates. The channel report allows users to assess their website's performance in comparison to others in the industry, providing data on traffic sources, engagement metrics, and conversion rates for informed decision-making.", 'Analytics provides default channels for grouping user traffic, with organic search driving 56% of the total traffic over the last 30 days. Default channels in Analytics categorize user traffic, with organic search being the primary driver, contributing to 56% of total traffic over the last 30 days.', 'Insights from channel report include engagement metrics, such as bounce rate, pages per session, and average session duration, along with conversion rates for different traffic sources. The channel report offers insights into engagement metrics like bounce rate, pages per session, and average session duration, alongside conversion rates for different traffic sources, aiding in performance evaluation.', 'Analytics reports provide a summary of key metrics, allowing for easy access to essential data and the option to save or export reports for future reference. Analytics reports offer a summary of key metrics, providing easy access to essential data, along with the capability to save or export reports for future reference in various formats like PDF, Google Sheet, or Excel.']}, {'end': 10293.342, 'start': 9665.71, 'title': 'Google analytics: reports and insights', 'summary': 'Covers linking google ads to analytics to track campaign performance, behavior reports to measure user engagement, and site speed report to optimize page load time, such as reducing it to under three seconds and utilizing speed suggestions for improvement.', 'duration': 627.632, 'highlights': ['Linking Google Ads to Analytics By linking Google Ads to analytics, it enables tracking of campaign performance, including the number of people coming from Google Ads, their conversion rates, and cost per click, thus ensuring effective monitoring of advertising ROI.', 'Behavior Reports and User Engagement The behavior reports provide insights on user engagement, bounce rates, time on page, and exit rates, allowing for the identification of poorly performing pages and the need for improvement to enhance user interaction and reduce bounce rates.', 'Site Speed Optimization The site speed report highlights the importance of page load time, providing information on average load times by browser and country, and offering speed suggestions to improve page load times and enhance user experience and search ranking.']}, {'end': 10802.712, 'start': 10293.342, 'title': 'Google analytics: goals and conversions', 'summary': 'Covers setting up and measuring goals in google analytics, including types of goals such as pages per session, destination, duration, and event-based goals, and also explores the importance of conversion tracking and multi-channel funneling reports.', 'duration': 509.37, 'highlights': ['Setting up and measuring goals in Google Analytics The chapter explains the process of setting up 20 goals in a Google Analytics view and highlights the significance of conversion reporting in understanding user behavior and website performance.', 'Types of goals in Google Analytics: pages per session, destination, duration, and event-based goals It details the four different types of goals in Google Analytics, including pages per session, destination, duration, and event-based goals, and provides examples of how each type functions to measure user interactions on the website.', 'Importance of conversion tracking and segment analysis The chapter emphasizes the importance of using conversion tracking reports to measure user conversion based on set goals and explains the value of segment analysis to understand user behavior based on different user sets, such as mobile traffic.', 'Exploring multi-channel funneling reports It explores the multi-channel funneling report in Google Analytics, which allows users to understand how different channels work together to drive conversions, providing insights into top conversion paths and the interplay of various sources, mediums, and campaigns.']}, {'end': 11418.115, 'start': 10803.092, 'title': 'Setting up goals in google analytics', 'summary': 'Explains the process of setting up goals in google analytics, emphasizing the importance of aligning goals with business kpis, the steps to set up a new goal, and the different goal types available.', 'duration': 615.023, 'highlights': ['Google Analytics allows up to 20 goals per view, with the ability to have at least one view per property. In Google Analytics, each property can have at least one view, and for each view, there is a capacity to set up to 20 goals.', 'It is recommended to set up at least one goal in Google Analytics to measure against various analytics metrics. The speaker recommends having at least one active goal in Google Analytics to measure all analytics data against that goal.', 'To set up a new goal in Google Analytics, edit access at the property level is required. In order to set up a new goal in Google Analytics, the user needs edit access at the property level, ensuring the ability to add new goals.', 'Google Analytics offers four different goal types: destination, duration, pages per session, and event. Google Analytics provides four different goal types: destination, duration, pages per session, and event, each serving different purposes in goal tracking.']}], 'duration': 2401.209, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z09016906.jpg', 'highlights': ['Linking Google Ads to Analytics enables tracking campaign performance, conversion rates, and cost per click for effective monitoring of advertising ROI.', 'Benchmarking feature allows comparing website performance with 310 other websites in the same industry, providing valuable insights into performance.', 'Default channels in Analytics categorize user traffic, with organic search being the primary driver, contributing to 56% of total traffic over the last 30 days.', 'Analytics reports offer a summary of key metrics, providing easy access to essential data, along with the capability to save or export reports for future reference.', 'Behavior reports provide insights on user engagement, bounce rates, time on page, and exit rates, allowing for the identification of poorly performing pages and the need for improvement.', 'Setting up and measuring goals in Google Analytics is explained, highlighting the significance of conversion reporting in understanding user behavior and website performance.', 'Google Analytics allows up to 20 goals per view, with the ability to have at least one view per property.', 'It is recommended to set up at least one goal in Google Analytics to measure against various analytics metrics.', 'Google Analytics provides four different goal types: destination, duration, pages per session, and event, each serving different purposes in goal tracking.']}, {'end': 12301.612, 'segs': [{'end': 11885.042, 'src': 'embed', 'start': 11824.108, 'weight': 3, 'content': [{'end': 11832.756, 'text': 'okay, we have one exit, so we have 81 that proceeded to be on the payment page which was purchased.', 'start': 11824.108, 'duration': 8.648}, {'end': 11839.541, 'text': 'so 81 of 82 is 98, And we started with 84.', 'start': 11832.756, 'duration': 6.785}, {'end': 11844.924, 'text': 'so that gave us plus the 24 that we accumulated along the way.', 'start': 11839.541, 'duration': 5.383}, {'end': 11849.507, 'text': 'So that gave us a 75 percent funnel conversion rate.', 'start': 11845.204, 'duration': 4.303}, {'end': 11854.99, 'text': 'So 75 percent of the people who entered in the funnel went on to purchase.', 'start': 11849.787, 'duration': 5.203}, {'end': 11860.032, 'text': "Okay, so don't be confused with the overall e-commerce conversion rate.", 'start': 11855.31, 'duration': 4.722}, {'end': 11863.253, 'text': 'So 75% is the funnel conversion rate.', 'start': 11860.272, 'duration': 2.981}, {'end': 11869.076, 'text': 'The overall conversion rate for this particular goal is 18.45% over this particular period of time.', 'start': 11863.473, 'duration': 5.603}, {'end': 11877.779, 'text': 'why? because that takes into account all sessions that have won to the website.', 'start': 11871.917, 'duration': 5.862}, {'end': 11885.042, 'text': 'so 18 of all traffic went on to convert, but those that did go into the funnel 75 converted.', 'start': 11877.779, 'duration': 7.263}], 'summary': '75% funnel conversion rate, 18.45% overall e-commerce conversion rate.', 'duration': 60.934, 'max_score': 11824.108, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z011824108.jpg'}, {'end': 12130.414, 'src': 'embed', 'start': 12089.358, 'weight': 0, 'content': [{'end': 12091.139, 'text': 'Why do we want to measure at a higher rate?', 'start': 12089.358, 'duration': 1.781}, {'end': 12097.904, 'text': "Because if 1.21 is the average, then two pages per session really isn't moving the needle.", 'start': 12091.179, 'duration': 6.725}, {'end': 12105.792, 'text': 'so what we really want to do is get people to stay on the site longer, look at pages more, uh, during their session.', 'start': 12097.904, 'duration': 7.888}, {'end': 12107.374, 'text': 'so look at more pages.', 'start': 12105.792, 'duration': 1.582}, {'end': 12116.703, 'text': "and so we want to be able to see what segment of the audience is looking at more pages, what channels driving traffic, that's looking at more pages,", 'start': 12107.374, 'duration': 9.329}, {'end': 12120.486, 'text': 'What pages are contributing to more pages per session?', 'start': 12117.043, 'duration': 3.443}, {'end': 12130.414, 'text': "So the whole idea is you want to hone in on what your goal is and see what's working and then see what's not working, so you can make adjustments.", 'start': 12120.706, 'duration': 9.708}], 'summary': 'Increase page views per session to improve user engagement and make data-driven adjustments.', 'duration': 41.056, 'max_score': 12089.358, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z012089358.jpg'}], 'start': 11418.375, 'title': 'Setting up and verifying goals in analytics', 'summary': 'Discusses setting up and verifying goals in analytics, including options for goal urls and the ability to track user funnel navigation. it emphasizes the importance of verifying the goal url and provides examples of setting up a funnel with specific pages. additionally, it explains the process of setting up a destination url goal in google analytics, including the option to add a funnel and assign a value. it also discusses other goal types such as pages per session and duration, emphasizing the importance of setting measurable goals and analyzing website performance.', 'chapters': [{'end': 11537.797, 'start': 11418.375, 'title': 'Setting up and verifying goals in analytics', 'summary': 'Discusses setting up and verifying goals in analytics, including options for goal urls and the ability to track user funnel navigation, emphasizing the importance of verifying the goal url and providing examples of setting up a funnel with specific pages.', 'duration': 119.422, 'highlights': ['When setting a goal URL, options include regular expression, equals to, or begins with, with the note that the domain does not need to be included, providing flexibility in entering the URL.', 'Emphasizes the importance of verifying the goal URL, as zero percent conversion could indicate incorrect setup or lack of conversions, prompting the need for double-checking.', 'Enabling funnel tracking allows for monitoring user navigation through specific pages, such as cart, billing information, shipping information, and confirmation, providing insights into user behavior and drop-off points.']}, {'end': 12301.612, 'start': 11538.157, 'title': 'Google analytics goals overview', 'summary': 'Explains the process of setting up a destination url goal in google analytics, including the option to add a funnel and assign a value, followed by a discussion on other goal types such as pages per session and duration, each emphasizing the importance of setting measurable goals and analyzing website performance.', 'duration': 763.455, 'highlights': ['Setting up a destination URL goal in Google Analytics The process of setting up a destination URL goal in Google Analytics is explained, including the option to add a funnel and assign a value to track conversions and measure website performance.', 'Importance of setting measurable goals The importance of setting measurable goals, such as pages per session and duration, is emphasized to track user behavior and website engagement, enabling analysis and improvement of website performance.', 'Analyzing funnel conversion rate The detailed process of analyzing funnel conversion rate, including the percentage of users progressing through each step of the funnel and the overall funnel conversion rate, is provided, demonstrating the effectiveness of the funnel in driving conversions.']}], 'duration': 883.237, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z011418375.jpg', 'highlights': ['Enabling funnel tracking allows for monitoring user navigation through specific pages, providing insights into user behavior and drop-off points.', 'The process of setting up a destination URL goal in Google Analytics is explained, including the option to add a funnel and assign a value to track conversions and measure website performance.', 'The importance of setting measurable goals, such as pages per session and duration, is emphasized to track user behavior and website engagement, enabling analysis and improvement of website performance.', 'The detailed process of analyzing funnel conversion rate, including the percentage of users progressing through each step of the funnel and the overall funnel conversion rate, is provided, demonstrating the effectiveness of the funnel in driving conversions.', 'When setting a goal URL, options include regular expression, equals to, or begins with, with the note that the domain does not need to be included, providing flexibility in entering the URL.', 'Emphasizes the importance of verifying the goal URL, as zero percent conversion could indicate incorrect setup or lack of conversions, prompting the need for double-checking.']}, {'end': 13700.516, 'segs': [{'end': 12378.907, 'src': 'embed', 'start': 12352.071, 'weight': 2, 'content': [{'end': 12360.436, 'text': "So an event is something that you can measure on your website that analytics can't measure by default.", 'start': 12352.071, 'duration': 8.365}, {'end': 12364.618, 'text': 'So if you want to measure PDF downloads, or clicks on buttons,', 'start': 12360.576, 'duration': 4.042}, {'end': 12370.902, 'text': 'or clicks on play buttons on a video or click on a submit button or click on an external link,', 'start': 12364.618, 'duration': 6.284}, {'end': 12374.384, 'text': 'I mean you can measure pretty much anything with an event.', 'start': 12370.902, 'duration': 3.482}, {'end': 12378.907, 'text': 'Then you want to be able to turn that event into a goal.', 'start': 12374.865, 'duration': 4.042}], 'summary': 'Events on a website can be measured for pdf downloads, button clicks, video plays, and more, and can be turned into goals.', 'duration': 26.836, 'max_score': 12352.071, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z012352071.jpg'}, {'end': 12458.53, 'src': 'embed', 'start': 12432.927, 'weight': 1, 'content': [{'end': 12438.889, 'text': "you're actually going to go in a tag manager or have your webmaster go in a tag manager and set up a tag.", 'start': 12432.927, 'duration': 5.962}, {'end': 12444.371, 'text': "And in that tag, they're going to assign that particular category and action.", 'start': 12439.169, 'duration': 5.202}, {'end': 12448.225, 'text': 'And so here you can see we have this set up.', 'start': 12444.804, 'duration': 3.421}, {'end': 12453.047, 'text': 'Our category is named Donate Now and our action is Click.', 'start': 12448.666, 'duration': 4.381}, {'end': 12454.928, 'text': "And that's what we want to do.", 'start': 12453.688, 'duration': 1.24}, {'end': 12458.53, 'text': 'We want to measure how many people click on that Donate Now button.', 'start': 12454.968, 'duration': 3.562}], 'summary': 'Set up a tag in tag manager to measure clicks on donate now button.', 'duration': 25.603, 'max_score': 12432.927, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z012432927.jpg'}, {'end': 12558.402, 'src': 'embed', 'start': 12511.532, 'weight': 6, 'content': [{'end': 12521.377, 'text': "now that I've identified the category in action, I want to go back to admin and set up the event with these parameters in place.", 'start': 12511.532, 'duration': 9.845}, {'end': 12521.517, 'text': 'so', 'start': 12521.377, 'duration': 0.14}, {'end': 12524.218, 'text': 'Just turns out we already have the goal set up.', 'start': 12521.957, 'duration': 2.261}, {'end': 12526.419, 'text': "So let's go through how this goal was set up.", 'start': 12524.298, 'duration': 2.121}, {'end': 12528.901, 'text': 'So first we chose custom.', 'start': 12526.519, 'duration': 2.382}, {'end': 12530.221, 'text': 'We chose event.', 'start': 12529.301, 'duration': 0.92}, {'end': 12531.642, 'text': 'We gave it a name.', 'start': 12530.641, 'duration': 1.001}, {'end': 12543.288, 'text': 'So as a best practice, when you actually set up a goal as an event or turn an event into a goal, I would add the prefix event colon to it.', 'start': 12531.982, 'duration': 11.306}, {'end': 12548.03, 'text': "And then that way, when you're identifying goals in your reporting, you know it's an event.", 'start': 12543.648, 'duration': 4.382}, {'end': 12549.891, 'text': "So I'm going to click continue.", 'start': 12548.51, 'duration': 1.381}, {'end': 12558.402, 'text': "and now that i've actually have set up the event already in google tag manager, i've given it a category, i've given it an action.", 'start': 12550.62, 'duration': 7.782}], 'summary': 'The goal was set up as a custom event with a specific prefix for identification in reporting.', 'duration': 46.87, 'max_score': 12511.532, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z012511532.jpg'}, {'end': 12711.53, 'src': 'embed', 'start': 12684.072, 'weight': 12, 'content': [{'end': 12689.055, 'text': "then you don't necessarily have to turn that event into a goal if you don't want to.", 'start': 12684.072, 'duration': 4.983}, {'end': 12693.377, 'text': "know that it's sitting here under events, under behavior.", 'start': 12689.455, 'duration': 3.922}, {'end': 12700.879, 'text': "so the point I'm trying to make here if it's important to your business and you're already tracking it as an event via Google Tag Manager,", 'start': 12693.377, 'duration': 7.502}, {'end': 12703.76, 'text': 'then feel free to turn it into a goal.', 'start': 12700.879, 'duration': 2.881}, {'end': 12705.701, 'text': 'all you need is that category.', 'start': 12703.76, 'duration': 1.941}, {'end': 12711.53, 'text': 'all you need is that action, and so So one final note on that event related goal.', 'start': 12705.701, 'duration': 5.829}], 'summary': 'Track important events as goals in google tag manager for business success.', 'duration': 27.458, 'max_score': 12684.072, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z012684072.jpg'}, {'end': 13047.454, 'src': 'embed', 'start': 13004.393, 'weight': 4, 'content': [{'end': 13009.457, 'text': 'So here you can see most of our conversions 265 year to date.', 'start': 13004.393, 'duration': 5.064}, {'end': 13012.318, 'text': 'happened on the day somebody arrived on the website.', 'start': 13009.457, 'duration': 2.861}, {'end': 13016.841, 'text': 'But I could see I did get some conversions a day later, two days later, et cetera.', 'start': 13012.579, 'duration': 4.262}, {'end': 13021.245, 'text': 'So You have time lag, top conversion paths, assisted conversions.', 'start': 13017.102, 'duration': 4.143}, {'end': 13028.109, 'text': "They're all under multi-channel funneling and they're all available after you set up at least one goal.", 'start': 13021.465, 'duration': 6.644}, {'end': 13032.192, 'text': "And so if you're not sure what goal to set up, okay, don't fret.", 'start': 13028.31, 'duration': 3.882}, {'end': 13036.055, 'text': 'You can always at least set up an engagement related goal.', 'start': 13032.452, 'duration': 3.603}, {'end': 13039.726, 'text': "So that's available to you, duration, pages per session.", 'start': 13036.363, 'duration': 3.363}, {'end': 13042.569, 'text': 'You also have destination and event tracking.', 'start': 13040.007, 'duration': 2.562}, {'end': 13044.991, 'text': "And they're all available to you.", 'start': 13042.709, 'duration': 2.282}, {'end': 13047.454, 'text': 'You have 20 available per view.', 'start': 13045.011, 'duration': 2.443}], 'summary': 'Most conversions (265 year to date) occurred on the day of website arrival, but some occurred later. various types of goals and tracking are available, including engagement-related goals and 20 tracking options per view.', 'duration': 43.061, 'max_score': 13004.393, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z013004393.jpg'}, {'end': 13338.175, 'src': 'embed', 'start': 13285.901, 'weight': 0, 'content': [{'end': 13294.914, 'text': 'Now, once we identify what we want to track, we need to assign two parameters for that event.', 'start': 13285.901, 'duration': 9.013}, {'end': 13300.275, 'text': 'So with event tracking, you have three parameters, but one is actually optional.', 'start': 13295.034, 'duration': 5.241}, {'end': 13306.578, 'text': 'So you have two mandatory parameters that you have to assign to everything you want to track on your website.', 'start': 13300.295, 'duration': 6.283}, {'end': 13309.339, 'text': "And that's the category and then the action.", 'start': 13306.758, 'duration': 2.581}, {'end': 13313.78, 'text': 'So event label or label is the third parameter.', 'start': 13309.699, 'duration': 4.081}, {'end': 13315.181, 'text': "But again, that's optional.", 'start': 13313.82, 'duration': 1.361}, {'end': 13323.666, 'text': 'Okay, so basically when we identify an event on our website, we want to assign it a category and an action.', 'start': 13315.461, 'duration': 8.205}, {'end': 13327.308, 'text': 'Okay, so why do we want to assign it a category and an action?', 'start': 13323.966, 'duration': 3.342}, {'end': 13332.871, 'text': 'Because when we are in analytics under behavior, under events, top events,', 'start': 13327.368, 'duration': 5.503}, {'end': 13337.274, 'text': 'We could see we have different categories here and we have different actions.', 'start': 13333.251, 'duration': 4.023}, {'end': 13338.175, 'text': 'We have different labels.', 'start': 13337.314, 'duration': 0.861}], 'summary': 'Event tracking requires assigning category and action parameters, with label being optional.', 'duration': 52.274, 'max_score': 13285.901, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z013285901.jpg'}, {'end': 13548.627, 'src': 'embed', 'start': 13504.226, 'weight': 3, 'content': [{'end': 13511.354, 'text': "OK, so now I'm in Tag Manager and I want to set up my event for this Donate Now button.", 'start': 13504.226, 'duration': 7.128}, {'end': 13517.642, 'text': 'So what do I need to do? Well, for every event I want to set up, I need to set up a tag.', 'start': 13511.675, 'duration': 5.967}, {'end': 13524.229, 'text': 'OK, so if I go to tags, I can see I already have some tags set up and some of these are events.', 'start': 13517.902, 'duration': 6.327}, {'end': 13529.675, 'text': 'And so when you actually set up a tag, I recommend having a naming convention.', 'start': 13524.629, 'duration': 5.046}, {'end': 13532.338, 'text': 'So here you can see any event we set up.', 'start': 13529.795, 'duration': 2.543}, {'end': 13537.403, 'text': "We start out by calling it GA dash event dash whatever it is we're trying to set up.", 'start': 13532.398, 'duration': 5.005}, {'end': 13543.445, 'text': 'and so in this case we want to set up a new tag for the donate now button on our website.', 'start': 13537.683, 'duration': 5.762}, {'end': 13548.627, 'text': "so we're in google tag manager, because tag manager is what's going to fire that event.", 'start': 13543.445, 'duration': 5.182}], 'summary': 'Using google tag manager, set up event tag for donate now button with naming convention.', 'duration': 44.401, 'max_score': 13504.226, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z013504226.jpg'}, {'end': 13602.624, 'src': 'embed', 'start': 13572.785, 'weight': 7, 'content': [{'end': 13574.746, 'text': 'You identify what you want to call that action.', 'start': 13572.785, 'duration': 1.961}, {'end': 13577.407, 'text': 'And you have some optional parameters like label.', 'start': 13575.186, 'duration': 2.221}, {'end': 13583.95, 'text': 'So first things first header donates the name of our category and our action is click.', 'start': 13577.787, 'duration': 6.163}, {'end': 13587.991, 'text': 'And if you want to add in a label and a value.', 'start': 13584.53, 'duration': 3.461}, {'end': 13592.573, 'text': 'So if you want to sign a value, you can, if you want to add in a label, you can.', 'start': 13588.471, 'duration': 4.102}, {'end': 13594.175, 'text': 'Those are optional.', 'start': 13593.133, 'duration': 1.042}, {'end': 13596.757, 'text': 'So you just need to focus on category and action.', 'start': 13594.455, 'duration': 2.302}, {'end': 13602.624, 'text': "And then the last setting here that's probably worth mentioning is a non-interaction hit.", 'start': 13596.938, 'duration': 5.686}], 'summary': 'The transcript explains how to define actions with optional parameters and a non-interaction hit.', 'duration': 29.839, 'max_score': 13572.785, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z013572785.jpg'}], 'start': 12301.612, 'title': 'Google analytics and event goals', 'summary': 'Covers setting up and measuring engagement and event goals using google analytics, tracking events aligned with business goals, analyzing goal performance, and setting up event tracking with google tag manager.', 'chapters': [{'end': 12558.402, 'start': 12301.612, 'title': 'Google analytics: event goals', 'summary': 'Explains how to set up and measure engagement and event goals on a website using google analytics, emphasizing the importance of tracking user engagement and specific events to improve website performance.', 'duration': 256.79, 'highlights': ['Engagement goals from organic search lead to longer site visits and more page views. Visitors from organic search show higher engagement metrics, staying longer on the site and viewing more pages, compared to other channels.', 'Event goals allow tracking of specific user interactions on the website, such as PDF downloads and button clicks. Events can measure various user interactions like PDF downloads, button clicks, video play button clicks, or external link clicks, providing insights into specific user behaviors.', 'Setting up event goals involves assigning categories and actions to the events, and testing them in Google Analytics. The process of setting up event goals includes assigning categories and actions to the events, and subsequently testing them in Google Analytics to ensure accurate tracking and measurement.', "Best practice suggests adding the prefix 'event:' to the event goal name for easy identification in reporting. As a best practice, adding the prefix 'event:' to the event goal name facilitates easy identification in reporting, distinguishing these goals as event-related for streamlined analysis."]}, {'end': 12806.545, 'start': 12558.402, 'title': 'Setting up event-related goals', 'summary': 'Explains how to set up event-related goals in google analytics, emphasizing the importance of tracking events that align with business goals and how to add value to event-related goals.', 'duration': 248.143, 'highlights': ['Event-related goals must align with business goals and are set up in Google Analytics using categories and actions. The importance of aligning event-related goals with business goals is emphasized, with the process involving the use of categories and actions in Google Analytics.', 'Not all events need to be turned into goals; events that are not key performance indicators (KPIs) or do not align with business goals can be tracked in Google Analytics under behavior. Emphasizes that not all events need to be converted into goals, highlighting the option to track non-KPI events under behavior in Google Analytics.', 'Adding value to event-related goals is possible, either by assigning a value in Google Tag Manager or within Google Analytics, providing flexibility in measuring the impact of these goals. Explains the flexibility of adding value to event-related goals, either via Google Tag Manager or directly within Google Analytics, enabling the measurement of goal impact.']}, {'end': 13028.109, 'start': 12806.545, 'title': 'Analytics goals performance', 'summary': 'Highlights the process of tracking goal performance in google analytics, including the total goal completion value, conversion rates, multichannel funneling for assisted conversions, and time lag for conversions.', 'duration': 221.564, 'highlights': ['The chapter explains how to track the performance of goals in Google Analytics, including total goal completion value, conversion rates, and breakdown by goal and traffic sources.', 'It emphasizes the concept of assisted conversions, where channels that contribute to conversions are credited, and provides an analogy to the game of basketball for better understanding.', "The chapter also discusses the 'top conversion paths' report, which showcases the combinations of channels contributing to conversions, and the 'time lag' report, highlighting the time taken for conversions to occur."]}, {'end': 13361.494, 'start': 13028.31, 'title': 'Setting up goals and event tracking', 'summary': 'Discusses setting up goals in google analytics, including the option to import goals from the gallery, and the process of event tracking, emphasizing the importance of identifying events, assigning categories and actions for effective tracking.', 'duration': 333.184, 'highlights': ['The chapter discusses the option to import goals from the gallery, which allows users to view and import goals set up by others in Google Analytics. The import from gallery option in Google Analytics enables users to view and import goals set up by others, providing a helpful resource for setting up goals effectively.', 'The importance of event tracking is emphasized, highlighting that Google Analytics, by default, only tracks page view data, and event tracking is essential for tracking engagement and interactivity on a website. Event tracking is crucial for monitoring engagement and interactivity on a website, as Google Analytics primarily tracks page view data, necessitating the need for event tracking to capture a comprehensive view of user interactions.', 'The process of event tracking is explained, emphasizing the need to identify events, assign categories, actions, and optional labels to effectively group and track different events on a website. The process of event tracking involves identifying events, assigning categories, actions, and optional labels, enabling the grouping and effective tracking of various events on a website for comprehensive analysis.']}, {'end': 13700.516, 'start': 13362.074, 'title': 'Event tracking setup for website', 'summary': 'Explains how to set up event tracking using google tag manager, including identifying categories and actions, assigning tags with naming conventions, and setting non-interaction hits to prevent bounces.', 'duration': 338.442, 'highlights': ["Identify categories and actions for event tracking The speaker emphasizes the importance of organizing categories and actions for tracking, providing examples like 'header donate' as a category and 'click' as an action, demonstrating a methodical approach to the process.", "Assign tags with naming conventions The transcript outlines the process of setting up tags for events in Google Tag Manager, recommending a naming convention such as 'GA-event-' followed by the specific event, ensuring consistency and clarity in tag management.", "Set non-interaction hits to prevent bounces The explanation of setting non-interaction hits in Google Tag Manager demonstrates the impact on bounce rate, with the speaker advising to leave the setting as 'false' to ensure that events, such as button clicks, are counted as interactions and do not increase bounce rate."]}], 'duration': 1398.904, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z012301612.jpg', 'highlights': ['Event goals measure user interactions like PDF downloads and button clicks.', 'Engagement goals from organic search lead to longer site visits and more page views.', 'Setting up event goals involves assigning categories and actions to the events.', 'Adding value to event-related goals is possible, either by assigning a value in Google Tag Manager or within Google Analytics.', 'Not all events need to be turned into goals; events that are not key performance indicators (KPIs) or do not align with business goals can be tracked in Google Analytics under behavior.', 'The chapter explains how to track the performance of goals in Google Analytics, including total goal completion value, conversion rates, and breakdown by goal and traffic sources.', "The chapter also discusses the 'top conversion paths' report, which showcases the combinations of channels contributing to conversions, and the 'time lag' report, highlighting the time taken for conversions to occur.", 'The process of event tracking involves identifying events, assigning categories, actions, and optional labels, enabling the grouping and effective tracking of various events on a website for comprehensive analysis.', 'The importance of event tracking is emphasized, highlighting that Google Analytics, by default, only tracks page view data, and event tracking is essential for tracking engagement and interactivity on a website.', 'The import from gallery option in Google Analytics enables users to view and import goals set up by others, providing a helpful resource for setting up goals effectively.', "Identify categories and actions for event tracking The speaker emphasizes the importance of organizing categories and actions for tracking, providing examples like 'header donate' as a category and 'click' as an action, demonstrating a methodical approach to the process.", "Assign tags with naming conventions The transcript outlines the process of setting up tags for events in Google Tag Manager, recommending a naming convention such as 'GA-event-' followed by the specific event, ensuring consistency and clarity in tag management.", "Set non-interaction hits to prevent bounces The explanation of setting non-interaction hits in Google Tag Manager demonstrates the impact on bounce rate, with the speaker advising to leave the setting as 'false' to ensure that events, such as button clicks, are counted as interactions and do not increase bounce rate."]}, {'end': 14550.224, 'segs': [{'end': 13995.951, 'src': 'embed', 'start': 13970.307, 'weight': 0, 'content': [{'end': 13980.659, 'text': 'i could have set the trigger to equal this class or again, i could have set the trigger to equal the url or the page that this button is pointing to.', 'start': 13970.307, 'duration': 10.352}, {'end': 13985.262, 'text': 'I could have chosen any one of those, but I decided to go with the ID.', 'start': 13980.999, 'duration': 4.263}, {'end': 13991.627, 'text': "So this is the ID I chose, and that's the ID I have in my trigger.", 'start': 13985.322, 'duration': 6.305}, {'end': 13995.951, 'text': "Okay, so that is what's going to fire that event.", 'start': 13991.647, 'duration': 4.304}], 'summary': 'The trigger is set to the id to fire the event.', 'duration': 25.644, 'max_score': 13970.307, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z013970307.jpg'}], 'start': 13700.896, 'title': 'Event tracking and testing in google analytics', 'summary': 'Covers setting up event tracking in google tag manager, emphasizing defining category, action, label, and value, as well as using variables and triggers. it also discusses testing event firing in google analytics, focusing on real-time tracking, preview mode, and measuring events across all dimensions.', 'chapters': [{'end': 13995.951, 'start': 13700.896, 'title': 'Setting up event tracking in google tag manager', 'summary': 'Explains the process of setting up event tracking in google tag manager, highlighting the importance of defining category, action, label, and value for effective communication and tracking, as well as the use of variables and triggers to specify tracked information and determine when to fire events.', 'duration': 295.055, 'highlights': ['The importance of defining category, action, label, and value for effective tracking is emphasized to facilitate communication and enable easy identification of events in Google Analytics.', "The use of variables in Google Tag Manager, such as choosing 'page path' as a variable for the parameter label, is highlighted to specifically track and identify the pages where certain actions occur.", 'The process of setting up a tag in Google Tag Manager, including assigning the category, action, and label, and choosing the variable for Google Analytics, is explained, emphasizing the straightforward steps involved.', 'The significance of assigning triggers to tags in Google Tag Manager to determine when to fire events is highlighted, with an example provided for setting up a trigger based on the click ID of a button.', 'The explanation of how to set up triggers in Google Tag Manager, including using the click ID of a button as a trigger, is provided, showcasing the process of inspecting elements on a website to identify the click ID and effectively set up triggers.']}, {'end': 14550.224, 'start': 13996.011, 'title': 'Testing event firing in google analytics', 'summary': 'Discusses testing event firing in google analytics through real-time tracking and preview mode, emphasizing the importance of identifying, setting up, and recording events and turning them into goals in order to measure them across all dimensions.', 'duration': 554.213, 'highlights': ["The chapter discusses testing event firing in Google Analytics through real-time tracking and preview mode. It explains the two ways to test an event: through Google Analytics' real-time tracking and preview mode in Tag Manager.", 'The chapter emphasizes the importance of identifying, setting up, and recording events and turning them into goals in order to measure them across all dimensions. It highlights the significance of identifying the event to track, setting up the category, action, and label, recording the event in a spreadsheet, and turning the event into a goal in Google Analytics for measurement.', 'The difference between unique events and total events in Google Analytics is explained, along with the significance of assigning a value to an event. It explains the distinction between unique events and total events, emphasizing the importance of assigning a value to an event for tracking and measurement purposes.']}], 'duration': 849.328, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z013700896.jpg', 'highlights': ['The importance of defining category, action, label, and value for effective tracking is emphasized to facilitate communication and enable easy identification of events in Google Analytics.', "The use of variables in Google Tag Manager, such as choosing 'page path' as a variable for the parameter label, is highlighted to specifically track and identify the pages where certain actions occur.", 'The process of setting up a tag in Google Tag Manager, including assigning the category, action, and label, and choosing the variable for Google Analytics, is explained, emphasizing the straightforward steps involved.', 'The significance of assigning triggers to tags in Google Tag Manager to determine when to fire events is highlighted, with an example provided for setting up a trigger based on the click ID of a button.', "The chapter discusses testing event firing in Google Analytics through real-time tracking and preview mode. It explains the two ways to test an event: through Google Analytics' real-time tracking and preview mode in Tag Manager.", 'The chapter emphasizes the importance of identifying, setting up, and recording events and turning them into goals in order to measure them across all dimensions. It highlights the significance of identifying the event to track, setting up the category, action, and label, recording the event in a spreadsheet, and turning the event into a goal in Google Analytics for measurement.', 'The difference between unique events and total events in Google Analytics is explained, along with the significance of assigning a value to an event. It explains the distinction between unique events and total events, emphasizing the importance of assigning a value to an event for tracking and measurement purposes.']}, {'end': 15832.013, 'segs': [{'end': 14827.088, 'src': 'embed', 'start': 14799.352, 'weight': 10, 'content': [{'end': 14806.556, 'text': 'All those things I mentioned before, from downloads to clicks to you know somebody checking out to watching a video.', 'start': 14799.352, 'duration': 7.204}, {'end': 14811.058, 'text': 'Well, your web master, your web developer is going to go, well, hold on a second.', 'start': 14806.816, 'duration': 4.242}, {'end': 14813.119, 'text': 'Now, all these requests are going to take time.', 'start': 14811.298, 'duration': 1.821}, {'end': 14816.441, 'text': 'I need to put them into the work queue, so to speak.', 'start': 14813.479, 'duration': 2.962}, {'end': 14821.404, 'text': "Well, what happens is when they go into work queue, usually it's going to take some time.", 'start': 14816.741, 'duration': 4.663}, {'end': 14827.088, 'text': 'And in some cases, you as a marketer need to launch a campaign.', 'start': 14822.045, 'duration': 5.043}], 'summary': 'Web requests for downloads, clicks, and video views can impact work queue timing and campaign launches.', 'duration': 27.736, 'max_score': 14799.352, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z014799352.jpg'}, {'end': 14928.705, 'src': 'embed', 'start': 14888.26, 'weight': 3, 'content': [{'end': 14890.78, 'text': "So that's what GTM is all about.", 'start': 14888.26, 'duration': 2.52}, {'end': 14894.421, 'text': 'So why GTM? Because we just identified two benefits.', 'start': 14890.84, 'duration': 3.581}, {'end': 14897.682, 'text': 'One, you could track all the interactivity on your website.', 'start': 14894.761, 'duration': 2.921}, {'end': 14902.062, 'text': 'And two, you can bypass your web developer or webmaster.', 'start': 14898.042, 'duration': 4.02}, {'end': 14904.663, 'text': "And so that's the benefit of GTM.", 'start': 14902.502, 'duration': 2.161}, {'end': 14911.324, 'text': 'So the benefit, you get those tags updated very quickly via Google Tag Manager.', 'start': 14904.963, 'duration': 6.361}, {'end': 14913.587, 'text': "Okay, so that's what Tag Manager is.", 'start': 14911.604, 'duration': 1.983}, {'end': 14919.674, 'text': "So what we're going to talk about today is specifically what Tag Manager is and what it does.", 'start': 14913.707, 'duration': 5.967}, {'end': 14922.377, 'text': "We're going to list some of the benefits of Tag Manager.", 'start': 14919.994, 'duration': 2.383}, {'end': 14924.54, 'text': "We're going to show you how it works.", 'start': 14922.397, 'duration': 2.143}, {'end': 14927.644, 'text': "And then we're going to show you how to get started with Tag Manager.", 'start': 14925.121, 'duration': 2.523}, {'end': 14928.705, 'text': 'tag manager.', 'start': 14927.924, 'duration': 0.781}], 'summary': 'Gtm allows tracking website interactivity, updating tags quickly, and bypassing web developers.', 'duration': 40.445, 'max_score': 14888.26, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z014888260.jpg'}, {'end': 15129.422, 'src': 'heatmap', 'start': 14958.427, 'weight': 1, 'content': [{'end': 14961.669, 'text': 'And we already mentioned that, hey, you can bypass your webmaster.', 'start': 14958.427, 'duration': 3.242}, {'end': 14966.592, 'text': "So you're probably thinking well, if you're not familiar with Tag Manager, how can I bypass my webmaster??", 'start': 14961.689, 'duration': 4.903}, {'end': 14971.717, 'text': "Well, first of all, it's a free tool and it's a Google tool, hence the name Google Tag Manager.", 'start': 14966.792, 'duration': 4.925}, {'end': 14978.223, 'text': "And it helps you really, that's the main point is deploying track tags on your website, bypassing your webmaster.", 'start': 14972.057, 'duration': 6.166}, {'end': 14979.965, 'text': "So that's Tag Manager.", 'start': 14978.443, 'duration': 1.522}, {'end': 14984.97, 'text': 'And so examples of tags that can be deployed via Google Tag Manager.', 'start': 14980.465, 'duration': 4.505}, {'end': 14992.757, 'text': "numerous. these are just some examples, like Google Analytics, Facebook's pixel tracking or Google Ads.", 'start': 14985.55, 'duration': 7.207}, {'end': 14998.102, 'text': "there's no limit into the number of tags you can track and tag manager.", 'start': 14992.757, 'duration': 5.345}, {'end': 14999.603, 'text': 'there is no limit.', 'start': 14998.102, 'duration': 1.501}, {'end': 15003.647, 'text': 'you can add any number of tracking tags and tag manager.', 'start': 14999.603, 'duration': 4.044}, {'end': 15005.689, 'text': 'okay. so some of the benefits.', 'start': 15003.647, 'duration': 2.042}, {'end': 15012.813, 'text': 'well, again, I we just listed two and You can put any tag into Tag Manager and track that onto your website.', 'start': 15005.689, 'duration': 7.124}, {'end': 15015.934, 'text': 'And we know you can bypass your web developer or webmaster.', 'start': 15012.833, 'duration': 3.101}, {'end': 15023.517, 'text': 'And what it also does is it also allows you to test and deploy your JavaScript codes quicker.', 'start': 15016.374, 'duration': 7.143}, {'end': 15031.203, 'text': 'So remember, these JavaScript codes or snippets of codes are just there to track certain things on your website,', 'start': 15023.717, 'duration': 7.486}, {'end': 15038.93, 'text': 'whether that be a page view or somebody clicking on a play button or tracking somebody who converts or even just goes to your website.', 'start': 15031.203, 'duration': 7.727}, {'end': 15042.492, 'text': 'So the biggest benefit is you can take that snippet of code.', 'start': 15039.09, 'duration': 3.402}, {'end': 15043.553, 'text': "Let's just say Facebook.", 'start': 15042.532, 'duration': 1.021}, {'end': 15052.801, 'text': "Let's just say you're growing Facebook marketing and you want to put that Facebook pixel on your website so that you could track people who come from Facebook and convert.", 'start': 15043.693, 'duration': 9.108}, {'end': 15056.003, 'text': "Well, you don't need to put that Facebook pixel on your website.", 'start': 15053.061, 'duration': 2.942}, {'end': 15062.348, 'text': 'You can go right to Tag Manager and you can put that snippet of code right in Tag Manager really quickly.', 'start': 15056.023, 'duration': 6.325}, {'end': 15067.272, 'text': 'And the other benefit here is all tags are managed in one place.', 'start': 15062.829, 'duration': 4.443}, {'end': 15074.517, 'text': 'And that to me is really a good benefit, because when you start adding tags on your website and you have some tags in Tag Manager,', 'start': 15067.352, 'duration': 7.165}, {'end': 15076.039, 'text': 'it just gets very confusing.', 'start': 15074.517, 'duration': 1.522}, {'end': 15081.743, 'text': 'So ideally, all the tracking code you have on your website needs to be in Tag Manager.', 'start': 15076.219, 'duration': 5.524}, {'end': 15083.723, 'text': 'Think about that, all the tracking.', 'start': 15081.963, 'duration': 1.76}, {'end': 15088.945, 'text': "So if you're doing Bing or you're doing Facebook, or you're doing Twitter, or you're doing LinkedIn and you're doing Google,", 'start': 15083.763, 'duration': 5.182}, {'end': 15093.065, 'text': "you're doing all this type of marketing on all these different platforms.", 'start': 15088.945, 'duration': 4.12}, {'end': 15095.766, 'text': "you're going to have tracking code for all these different platforms.", 'start': 15093.065, 'duration': 2.701}, {'end': 15103.208, 'text': 'And instead of putting all that code on your website, return going to slow down the slow time of your web page and website.', 'start': 15096.166, 'duration': 7.042}, {'end': 15109.149, 'text': "You want to put them all in Tag Manager so they can be organized and you know exactly what you're trying to track.", 'start': 15103.388, 'duration': 5.761}, {'end': 15113.632, 'text': "And the other great benefit of Tag Manager is there's a versioning control.", 'start': 15109.549, 'duration': 4.083}, {'end': 15120.216, 'text': "So let's just say you have added tags to your website via GTM for the last six months.", 'start': 15113.872, 'duration': 6.344}, {'end': 15123.599, 'text': "Well, let's just say you add another tag yesterday.", 'start': 15120.516, 'duration': 3.083}, {'end': 15128.442, 'text': "If you added that tag yesterday and something doesn't work, well, you can just roll back to a previous version.", 'start': 15123.799, 'duration': 4.643}, {'end': 15129.422, 'text': "It's that simple.", 'start': 15128.602, 'duration': 0.82}], 'summary': 'Google tag manager helps deploy and manage tracking tags, bypassing webmasters. it allows quick deployment of javascript codes and offers versioning control.', 'duration': 170.995, 'max_score': 14958.427, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z014958427.jpg'}, {'end': 15103.208, 'src': 'embed', 'start': 15076.219, 'weight': 1, 'content': [{'end': 15081.743, 'text': 'So ideally, all the tracking code you have on your website needs to be in Tag Manager.', 'start': 15076.219, 'duration': 5.524}, {'end': 15083.723, 'text': 'Think about that, all the tracking.', 'start': 15081.963, 'duration': 1.76}, {'end': 15088.945, 'text': "So if you're doing Bing or you're doing Facebook, or you're doing Twitter, or you're doing LinkedIn and you're doing Google,", 'start': 15083.763, 'duration': 5.182}, {'end': 15093.065, 'text': "you're doing all this type of marketing on all these different platforms.", 'start': 15088.945, 'duration': 4.12}, {'end': 15095.766, 'text': "you're going to have tracking code for all these different platforms.", 'start': 15093.065, 'duration': 2.701}, {'end': 15103.208, 'text': 'And instead of putting all that code on your website, return going to slow down the slow time of your web page and website.', 'start': 15096.166, 'duration': 7.042}], 'summary': 'Use tag manager for all tracking codes to avoid slowing down website speed.', 'duration': 26.989, 'max_score': 15076.219, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z015076219.jpg'}, {'end': 15324.786, 'src': 'embed', 'start': 15299.349, 'weight': 0, 'content': [{'end': 15304.793, 'text': 'So if you are running Facebook and you are running Google Analytics, well, guess what?', 'start': 15299.349, 'duration': 5.444}, {'end': 15308.775, 'text': 'You want to put that tracking code in Tag Manager.', 'start': 15305.093, 'duration': 3.682}, {'end': 15313.679, 'text': 'So Google Analytics being a Google product works very nicely with Tag Manager.', 'start': 15308.995, 'duration': 4.684}, {'end': 15320.723, 'text': 'Facebook has its own tracking code, but you still want to be able to track people who come from the Facebook campaign to your website.', 'start': 15313.819, 'duration': 6.904}, {'end': 15324.786, 'text': "So you're going to get that tracking code from Facebook and put it in Tag Manager.", 'start': 15320.903, 'duration': 3.883}], 'summary': 'Using google tag manager to integrate tracking codes from facebook and google analytics for website campaigns.', 'duration': 25.437, 'max_score': 15299.349, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z015299349.jpg'}, {'end': 15438.039, 'src': 'embed', 'start': 15407.508, 'weight': 6, 'content': [{'end': 15412.191, 'text': 'i just basically took what facebook gave me and put it into google tag manager.', 'start': 15407.508, 'duration': 4.683}, {'end': 15418.616, 'text': "so you can see i can add facebook and google analytics and again, i can't stress it enough,", 'start': 15412.191, 'duration': 6.425}, {'end': 15426.743, 'text': 'any tracking code from any platform i can add to google tag manager in order to track the behavior from those sources.', 'start': 15418.616, 'duration': 8.127}, {'end': 15432.05, 'text': "So let's take a little bit deeper dive into how Tag Manager works.", 'start': 15427.003, 'duration': 5.047}, {'end': 15438.039, 'text': 'So I just showed you an example of how you could take Facebook and Google Analytics code and put it into Tag Manager.', 'start': 15432.091, 'duration': 5.948}], 'summary': 'Utilized facebook data in google tag manager to add tracking codes for various platforms.', 'duration': 30.531, 'max_score': 15407.508, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z015407508.jpg'}, {'end': 15481.188, 'src': 'embed', 'start': 15453.529, 'weight': 2, 'content': [{'end': 15461.412, 'text': "if they're code and you're tracking different bits of code from different platforms like Facebook, think of those as toys and you have a toy box.", 'start': 15453.529, 'duration': 7.883}, {'end': 15464.875, 'text': "Okay, well that's what this code is and that's what a container is.", 'start': 15461.972, 'duration': 2.903}, {'end': 15468.758, 'text': "The code is the code and that's gonna go into the toy box or container.", 'start': 15465.095, 'duration': 3.663}, {'end': 15473.822, 'text': 'And so the way Tag Manager works is you have tags, triggers, and variables.', 'start': 15469.058, 'duration': 4.764}, {'end': 15481.188, 'text': 'So if I take my Facebook tracking code and put it into a container, I need to set up a tag and a trigger.', 'start': 15473.882, 'duration': 7.306}], 'summary': 'Tag manager uses tags, triggers, and variables to organize tracking codes from different platforms like facebook for efficient management.', 'duration': 27.659, 'max_score': 15453.529, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z015453529.jpg'}, {'end': 15812.582, 'src': 'embed', 'start': 15787.997, 'weight': 8, 'content': [{'end': 15795.858, 'text': "you want to maybe track that and You're going to create a tag and the trigger is there because you need to tell GTM when to fire that tag.", 'start': 15787.997, 'duration': 7.861}, {'end': 15805.16, 'text': "So it's a certain condition, whether it's, you know, fire the tag, if the URL equals facebook.com or some other condition.", 'start': 15795.958, 'duration': 9.202}, {'end': 15810.462, 'text': 'So the tag cannot be created until the creation of the corresponding trigger.', 'start': 15805.4, 'duration': 5.062}, {'end': 15812.582, 'text': 'So tags and triggers go together.', 'start': 15810.502, 'duration': 2.08}], 'summary': 'Gtm requires creating tags and triggers together for firing based on specific conditions.', 'duration': 24.585, 'max_score': 15787.997, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z015787997.jpg'}], 'start': 14550.224, 'title': 'Google tag manager benefits and functionality', 'summary': 'Provides an overview of google analytics event tracking and emphasizes the importance and functionality of google tag manager in tracking user interactions. it discusses the benefits of google tag manager, including the ability to quickly deploy tracking tags, bypass webmasters, and track various interactions on a website. the chapter also highlights the benefits of using tag manager, including quicker deployment of javascript codes, organized management of tracking codes, and version control for easy rollback, ensuring efficient tracking across various platforms. additionally, it explores the benefits and functionality of google tag manager, emphasizing its free and limitless nature, high security, and its role in tracking various tracking codes like google analytics and facebook. the structure of google tag manager, including the components of tags, triggers, and variables, and their roles in managing javascript codes and tracking pixels, is explained, emphasizing the integration with google analytics and facebook pixels.', 'chapters': [{'end': 14821.404, 'start': 14550.224, 'title': 'Google analytics event tracking', 'summary': 'Provides an overview of google analytics event tracking, explaining the process of identifying, assigning categories, actions, and labels, setting up tags and triggers, and analyzing the data in google analytics under behavior and events, emphasizing the importance and functionality of google tag manager in tracking user interactions and simplifying the process of updating tags on webpages.', 'duration': 271.18, 'highlights': ['Google Tag Manager simplifies the process of tracking user interactions and updating tags on webpages, reducing the reliance on developers and allowing for quicker implementation of tracking requests. Google Tag Manager simplifies the process of tracking user interactions and updating tags on webpages, reducing the reliance on developers and allowing for quicker implementation of tracking requests.', 'Google Analytics event tracking involves the process of identifying, assigning categories, actions, and labels, setting up tags and triggers, and analyzing the data under behavior and events in Google Analytics. Google Analytics event tracking involves the process of identifying, assigning categories, actions, and labels, setting up tags and triggers, and analyzing the data under behavior and events in Google Analytics.', 'Google Analytics provides insights into the total events and unique events triggered by different pages, allowing for the analysis of user interactions and engagement with specific website elements. Google Analytics provides insights into the total events and unique events triggered by different pages, allowing for the analysis of user interactions and engagement with specific website elements.', 'Google Tag Manager allows for the collection of various information such as page views, clicks, and interactions, and facilitates the sending of this data to third-party tools. Google Tag Manager allows for the collection of various information such as page views, clicks, and interactions, and facilitates the sending of this data to third-party tools.', 'Google Tag Manager enables the placement of tags into a container, simplifying the process of managing and tracking different tags for website interactions. Google Tag Manager enables the placement of tags into a container, simplifying the process of managing and tracking different tags for website interactions.']}, {'end': 15012.813, 'start': 14822.045, 'title': 'Benefits of google tag manager', 'summary': "Discusses the benefits of google tag manager, including the ability to quickly deploy tracking tags, bypass webmasters, and track various interactions on a website, with examples such as google analytics and facebook's pixel tracking.", 'duration': 190.768, 'highlights': ['Google Tag Manager allows for quick deployment of tracking tags, bypassing the need for webmasters or developers, and enables tracking of various interactions on a website. Google Tag Manager provides a solution for marketers to quickly deploy tracking tags without relying on developers or webmasters, allowing for tracking of interactions such as form submissions on landing pages.', "Examples of tags that can be deployed via Google Tag Manager include Google Analytics, Facebook's pixel tracking, and Google Ads, with no limit to the number of tags that can be tracked. Google Tag Manager supports deployment of various tracking tags such as Google Analytics, Facebook's pixel tracking, and Google Ads, with the flexibility to add any number of tracking tags without limitations.", 'Google Tag Manager serves as a free tool provided by Google, allowing users to deploy tracking tags on their websites without the need for extensive knowledge of JavaScript or dealing with webmasters. Google Tag Manager is a free tool offered by Google, designed to simplify the deployment of tracking tags on websites, enabling users to bypass webmasters and developers, making it accessible to individuals with limited technical expertise.']}, {'end': 15181.325, 'start': 15012.833, 'title': 'Benefits of tag manager for tracking codes', 'summary': 'Highlights the benefits of using tag manager, including quicker deployment of javascript codes, organized management of tracking codes, and version control for easy rollback, ensuring efficient tracking across various platforms.', 'duration': 168.492, 'highlights': ['Tag Manager allows for quicker deployment of JavaScript codes, reducing the time to test and deploy, leading to improved efficiency in tracking website interactions and conversions.', 'All tracking codes are managed in one place, providing organized management of tracking codes from various platforms, reducing confusion and ensuring efficient tracking.', 'Versioning control in Tag Manager enables easy rollback to previous versions, ensuring peace of mind and control over the published tracking codes, improving overall tracking efficiency across the website.']}, {'end': 15516.291, 'start': 15181.605, 'title': 'Benefits and functionality of google tag manager', 'summary': 'Explores the benefits and functionality of google tag manager, emphasizing its free and limitless nature, high security, and its role in tracking various tracking codes like google analytics and facebook, through detailed examples and explanations of its structure and working.', 'duration': 334.686, 'highlights': ['Google Tag Manager is free and has no limit on the number of tracking codes that can be added, allowing users to add as many tracking codes as they want.', 'It offers high security with different levels of permissions, enabling users to manage access to tags and tracking codes.', 'Google Tag Manager plays a crucial role in tracking codes from different platforms like Google Analytics and Facebook, allowing users to effectively track behavior from various sources.', 'The structure of Google Tag Manager involves tags, triggers, and variables, where tags are utilized to add tracking codes, triggers are used to specify conditions for when the tags should fire, and variables are used to define values that can be reused in tags and triggers.']}, {'end': 15832.013, 'start': 15516.291, 'title': 'Understanding google tag manager', 'summary': 'Explains the structure of google tag manager, including the components of tags, triggers, and variables, and their roles in managing javascript codes and tracking pixels, emphasizing the integration with google analytics and facebook pixels.', 'duration': 315.722, 'highlights': ['Google Analytics integration with Tag Manager Google Analytics is seamlessly integrated with Tag Manager, simplifying the process of adding and firing tags, with the ability to specify triggers for tracking codes.', 'Components of Tag Manager: tags, triggers, and variables The structure of Tag Manager revolves around tags containing JavaScript codes, triggers specifying when to fire the tags, and variables providing additional information for tags and triggers to function effectively.', 'Function of variables in Google Tag Manager Variables in Tag Manager serve to facilitate the effective functioning of tags and triggers by providing essential data for defining triggers and transferring information to tags.']}], 'duration': 1281.789, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z014550224.jpg', 'highlights': ['Google Tag Manager simplifies tracking user interactions and updating tags, reducing reliance on developers.', 'Google Analytics event tracking involves identifying categories, actions, and labels, and analyzing data.', 'Google Analytics provides insights into total and unique events triggered by different pages.', 'Google Tag Manager collects various information and sends it to third-party tools.', 'Google Tag Manager enables the placement of tags into a container, simplifying tag management.', 'Google Tag Manager allows quick deployment of tracking tags, bypassing the need for webmasters or developers.', 'Google Tag Manager supports deployment of various tracking tags without limitations.', 'Google Tag Manager is a free tool, simplifying the deployment of tracking tags on websites.', 'Tag Manager allows for quicker deployment of JavaScript codes, improving tracking efficiency.', 'Tag Manager provides organized management of tracking codes from various platforms.', 'Versioning control in Tag Manager enables easy rollback to previous versions.', 'Google Tag Manager is free and has no limit on the number of tracking codes that can be added.', 'It offers high security with different levels of permissions.', 'Google Tag Manager plays a crucial role in tracking codes from different platforms.', 'Google Analytics is seamlessly integrated with Tag Manager, simplifying the process of adding and firing tags.', 'The structure of Tag Manager involves tags, triggers, and variables.', 'Variables in Tag Manager serve to facilitate the effective functioning of tags and triggers.']}, {'end': 16805.616, 'segs': [{'end': 15958.683, 'src': 'embed', 'start': 15928.789, 'weight': 1, 'content': [{'end': 15937.532, 'text': "so you're going to go to tagmanager.google.com, or you can do a search for google tag manager and you're going to create your account.", 'start': 15928.789, 'duration': 8.743}, {'end': 15945.876, 'text': "and then, when you create your account, what's going to happen is you're going to set up a container, and when you set up a container,", 'start': 15937.532, 'duration': 8.344}, {'end': 15946.776, 'text': 'you have choices.', 'start': 15945.876, 'duration': 0.9}, {'end': 15958.683, 'text': 'so you could set it up for your website, for an app on ios or maybe android, or you can even set it up for amp, except an accelerated mobile page.', 'start': 15947.156, 'duration': 11.527}], 'summary': 'Create google tag manager account and set up container for website, app, or amp.', 'duration': 29.894, 'max_score': 15928.789, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z015928789.jpg'}, {'end': 16082.083, 'src': 'embed', 'start': 16044.774, 'weight': 4, 'content': [{'end': 16051.697, 'text': "So when you create your account, then make sure it's the same account you use with say Google Analytics or some other Google product.", 'start': 16044.774, 'duration': 6.923}, {'end': 16052.518, 'text': "That's a good.", 'start': 16051.877, 'duration': 0.641}, {'end': 16061.325, 'text': 'best practice is always use the same email address when you set up your account so that it integrates nicely across all the different platforms.', 'start': 16052.518, 'duration': 8.807}, {'end': 16068.131, 'text': 'Meaning you can go from, say, Google Analytics right to Google Tag Manager in one browser without having to log out or log in.', 'start': 16061.385, 'duration': 6.746}, {'end': 16071.294, 'text': "Okay, so when you create the account, you're going to create your container.", 'start': 16068.291, 'duration': 3.003}, {'end': 16075.938, 'text': "If you choose web, then you're going to be asked to place code on your website.", 'start': 16071.574, 'duration': 4.364}, {'end': 16082.083, 'text': 'And when you place that code on your website, then you are free to start using Tag Manager.', 'start': 16076.138, 'duration': 5.945}], 'summary': 'Use the same account for google products for seamless integration. choose web to place code on website and start using tag manager.', 'duration': 37.309, 'max_score': 16044.774, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z016044774.jpg'}, {'end': 16464.374, 'src': 'embed', 'start': 16434.674, 'weight': 0, 'content': [{'end': 16441.158, 'text': 'And now if you go to any website and I click on Google Tag Assistant and I click on enable.', 'start': 16434.674, 'duration': 6.484}, {'end': 16444.381, 'text': "OK, so basically I'm loading Google Tag Assistant.", 'start': 16441.178, 'duration': 3.203}, {'end': 16451.685, 'text': 'And now once I refresh the page, I can see that this particular site has Google Tag Manager installed.', 'start': 16444.661, 'duration': 7.024}, {'end': 16458.029, 'text': "And not only does it have Tag Manager installed, I can see that it's also has Google Analytics running.", 'start': 16451.866, 'duration': 6.163}, {'end': 16464.374, 'text': 'I have also Google Optimize running and I have Google Ads remarketing tag running in Tag Manager.', 'start': 16458.33, 'duration': 6.044}], 'summary': 'The website has google tag manager, google analytics, google optimize, and google ads remarketing tag running.', 'duration': 29.7, 'max_score': 16434.674, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z016434674.jpg'}, {'end': 16716.647, 'src': 'embed', 'start': 16686.122, 'weight': 5, 'content': [{'end': 16688.363, 'text': 'if it fires, then voila.', 'start': 16686.122, 'duration': 2.241}, {'end': 16694.97, 'text': "you can go ahead and click submit and that will publish the tag and trigger and you're good to go.", 'start': 16688.363, 'duration': 6.607}, {'end': 16698.113, 'text': "that's pretty much how tag manager works.", 'start': 16694.97, 'duration': 3.143}, {'end': 16705.801, 'text': "and again i can't stress that there's an unlimited number of tags you can add to tag manager.", 'start': 16698.113, 'duration': 7.688}, {'end': 16707.162, 'text': "there's no limit.", 'start': 16706.061, 'duration': 1.101}, {'end': 16716.647, 'text': 'so you got everything from anything from google to non-google, to event tracking okay, to facebook, to anything that you want to track,', 'start': 16707.162, 'duration': 9.485}], 'summary': 'Google tag manager allows unlimited tags for tracking various events across different platforms.', 'duration': 30.525, 'max_score': 16686.122, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z016686122.jpg'}], 'start': 15832.013, 'title': 'Google tag manager basics', 'summary': 'Covers setting up google tag manager, including creating a container, adding tags, setting up variables and triggers, and highlights the importance of defining triggers and integrating tags for proper functionality, with a recommendation to set up google analytics as the first tag and emphasis on confirming tag firing and enabling preview mode.', 'chapters': [{'end': 16061.325, 'start': 15832.013, 'title': 'Google tag manager basics', 'summary': 'Explains how to set up google tag manager, emphasizing the importance of defining triggers and integrating tags, and highlighting the need to add the tag manager code on the website for the tags to function properly.', 'duration': 229.312, 'highlights': ['You need to add the Tag Manager code on your website for the tags to function properly, emphasizing the importance of the container code integration. Importance of integrating Tag Manager code on the website for proper functionality of tags.', 'Emphasizing the importance of defining triggers and integrating tags, underlining the relationship between triggers and tags for effective functioning. Importance of defining triggers and integrating tags for effective functioning.', 'Explaining the process of setting up Google Tag Manager, highlighting the need to create an account and set up a container for website, iOS, Android, or AMP. Process of setting up Google Tag Manager and creating an account for website, iOS, Android, or AMP.']}, {'end': 16387.254, 'start': 16061.385, 'title': 'Setting up google tag manager', 'summary': 'Explains the process of setting up google tag manager, including creating a container, adding tags, setting up variables and triggers, with a recommendation to set up google analytics as the first tag, and to publish the tag after setup.', 'duration': 325.869, 'highlights': ['The process of setting up Google Tag Manager includes creating a container, adding tags, setting up variables and triggers, with a recommendation to set up Google Analytics as the first tag. The chapter discusses the step-by-step process of setting up Google Tag Manager, involving creating a container, adding tags, setting up variables, and triggers. It emphasizes the recommendation to set up Google Analytics as the first tag.', 'The recommendation to set up Google Analytics as the first tag in Tag Manager for tracking page views on the website. The chapter recommends setting up Google Analytics as the first tag in Tag Manager to track page views on the website, highlighting its importance for website analytics.', 'The process of setting up a variable for the tracking ID in Google Analytics and integrating it with Tag Manager. The chapter explains the process of setting up a variable for the tracking ID in Google Analytics and integrating it with Tag Manager, providing a detailed guide for this essential step in the setup process.', "The importance of setting up triggers, specifically the 'all pages' trigger, to ensure that analytics fires on all pages of the website. The chapter emphasizes the significance of setting up triggers, specifically the 'all pages' trigger, to ensure that analytics fires on all pages of the website, underlining the importance of this configuration for comprehensive analytics tracking.", 'The final step of publishing the tag after setting up variables and triggers to make it live on the website. The chapter outlines the final step of publishing the tag after setting up variables and triggers, highlighting the importance of this action to make the tag live on the website for effective tracking.']}, {'end': 16805.616, 'start': 16387.254, 'title': 'Google tag assistant and tag manager', 'summary': 'Highlights the usage of google tag assistant and tag manager, emphasizing how to confirm tags firing properly, enabling preview mode, and the unlimited capabilities and versioning of tag manager for tracking website interactivity.', 'duration': 418.362, 'highlights': ['Google Tag Assistant allows confirmation of tags firing and provides insight into the tags running on a website. Google Tag Assistant is an extension that works with Chrome, allowing users to confirm if Tag Manager and Google Analytics are running on a website, along with other tags firing within Tag Manager.', 'Preview mode in Tag Manager provides a way to see which tags are firing and allows testing before submitting tags and triggers. Preview mode in Tag Manager enables users to see which tags are firing on a page and determine if the tags and triggers are working properly before submitting changes.', 'Tag Manager offers unlimited capabilities for adding and tracking various tags, triggers, and interactivity on websites. Tag Manager provides the capability to add an unlimited number of tags, including non-Google tags, event tracking, and Facebook, and allows tracking interactivity on websites, such as button clicks and interactions.']}], 'duration': 973.603, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/crDyGgU1-z0/pics/crDyGgU1-z015832013.jpg', 'highlights': ['Process of setting up Google Tag Manager and creating an account for website, iOS, Android, or AMP.', 'The chapter discusses the step-by-step process of setting up Google Tag Manager, involving creating a container, adding tags, setting up variables, and triggers. It emphasizes the recommendation to set up Google Analytics as the first tag.', 'The chapter recommends setting up Google Analytics as the first tag in Tag Manager to track page views on the website, highlighting its importance for website analytics.', 'The chapter explains the process of setting up a variable for the tracking ID in Google Analytics and integrating it with Tag Manager, providing a detailed guide for this essential step in the setup process.', "The chapter emphasizes the significance of setting up triggers, specifically the 'all pages' trigger, to ensure that analytics fires on all pages of the website, underlining the importance of this configuration for comprehensive analytics tracking.", 'The chapter outlines the final step of publishing the tag after setting up variables and triggers, highlighting the importance of this action to make the tag live on the website for effective tracking.', 'Google Tag Assistant is an extension that works with Chrome, allowing users to confirm if Tag Manager and Google Analytics are running on a website, along with other tags firing within Tag Manager.', 'Preview mode in Tag Manager enables users to see which tags are firing on a page and determine if the tags and triggers are working properly before submitting changes.', 'Tag Manager provides the capability to add an unlimited number of tags, including non-Google tags, event tracking, and Facebook, and allows tracking interactivity on websites, such as button clicks and interactions.']}], 'highlights': ["Google Ads contributes to around 90% of Google's revenue, making it a significant source of income.", 'Google Ads operates on a pay-per-click (PPC) model, where advertisers pay Google only when their ad is clicked, providing a cost-effective way of advertising.', "Advertising on Google Ads offers benefits such as increased visibility to high-quality audience and brand awareness, leveraging Google's vast network and search engine usage.", 'Rob Sanders presents a comprehensive Google Ads full course for 2021, covering topics such as creating a Google Ads account, Google Display Network, Google Analytics, setting up goals, tracking, and Google Tag Manager.', 'Google Ads is highlighted as one of the largest online advertising platforms in the world, emphasizing its significance in the digital advertising landscape.', 'Google Ads allows retargeting through its Display Network and remarketing lists for search ads on Google.com to target visitors who have not performed the desired function on the website.', 'Using Google Ads allows for targeting specific audiences with unique ads, enhancing ad relevance and potential conversion rates.', 'Google search network allows advertising on Google search, with the opportunity to show text ads at the top or bottom, depending on keyword queries and competition, emphasizing the importance of being in the top positions.', "By advertising on Google's Display Network, you can reach a large audience and attract potential customers with engaging ad formats such as display and video ads.", 'Impressions are a key metric in Google Ads, representing the number of times an ad is displayed, with a specific ad having been shown 557 times year to date.', 'Average cost per click is $1.80, with a total cost of $32.33 year to date, providing insights into the amount spent on the ad campaign.', 'Clicks signify the number of times users have clicked on the ad, emphasizing the importance of positioning the ad in positions one through three for increased visibility and click-through rates.', 'Measuring click-through rate and its impact on traffic The higher the click-through rate, the better the ad, leading to increased traffic to the site.', 'Importance of measuring conversions and setting them up in Google Ads Conversions are crucial for measuring return on investment, and setting up and tracking conversions in Google Ads is essential for evaluating ad performance.', 'Understanding and optimizing quality score for ad relevance and cost efficiency Quality score is essential for ad efficiency and cost, with factors like landing page experience, ad relevance, and expected click-through rate impacting the score.', 'Optimizing ad performance through extensions, A/B testing, and keyword strategies Improving ad quality score and performance through strategies like adding extensions, running A/B tests, and optimizing keywords for relevance and match type.', 'Linking Google Analytics with Google Ads enables the creation of audiences for remarketing, with specific criteria for audience targeting.', 'The display network allows retargeting past visitors, offering the opportunity to put ads in front of them on different websites.', 'Link Google Ads with Google Analytics to set up audience lists and use remarketing.', 'Choose demographics and track performance metrics like impressions, clicks, and conversions.', 'Use keywords for contextual placement of image ads on relevant websites in the display network.', 'Align ad messaging with the targeted audience and utilize display network advantages.', 'Linking Google Ads to Analytics enables tracking campaign performance, conversion rates, and cost per click for effective monitoring of advertising ROI.', 'Benchmarking feature allows comparing website performance with 310 other websites in the same industry, providing valuable insights into performance.', 'Default channels in Analytics categorize user traffic, with organic search being the primary driver, contributing to 56% of total traffic over the last 30 days.', 'Behavior reports provide insights on user engagement, bounce rates, time on page, and exit rates, allowing for the identification of poorly performing pages and the need for improvement.', 'Setting up and measuring goals in Google Analytics is explained, highlighting the significance of conversion reporting in understanding user behavior and website performance.', 'Enabling funnel tracking allows for monitoring user navigation through specific pages, providing insights into user behavior and drop-off points.', 'The process of setting up a destination URL goal in Google Analytics is explained, including the option to add a funnel and assign a value to track conversions and measure website performance.', 'Event goals measure user interactions like PDF downloads and button clicks.', 'Engagement goals from organic search lead to longer site visits and more page views.', 'Google Tag Manager simplifies tracking user interactions and updating tags, reducing reliance on developers.', 'Process of setting up Google Tag Manager and creating an account for website, iOS, Android, or AMP.']}