title
The David Rubenstein Show: Phil Knight

description
"The David Rubenstein Show: Peer-to-Peer Conversations" explores successful leadership through the personal and professional choices of the most influential people in business. Renowned financier and philanthropist David Rubenstein travels the country talking to leaders to uncover their stories and their path to success. The second episode of season three features Phil Knight, Nike co-founder and chairman emeritus.

detail
{'title': 'The David Rubenstein Show: Phil Knight', 'heatmap': [{'end': 148.669, 'start': 127.557, 'weight': 1}], 'summary': "Delves into phil knight's journey in building nike, covering topics like leadership, nike's growth to a $100 billion company with $30 billion revenues, managing players' images, philanthropy with significant donations, and knight's personal experiences and perspectives.", 'chapters': [{'end': 70.01, 'segs': [{'end': 29.002, 'src': 'embed', 'start': 4.144, 'weight': 0, 'content': [{'end': 9.968, 'text': 'What would you say the skill set was that you brought? Was it great intellect, great drive, great leadership? All of that.', 'start': 4.144, 'duration': 5.824}, {'end': 10.569, 'text': 'All of that.', 'start': 10.189, 'duration': 0.38}, {'end': 12.43, 'text': "Let's talk about golf.", 'start': 11.389, 'duration': 1.041}, {'end': 14.652, 'text': 'Tiger Woods you could see coming from way back.', 'start': 12.57, 'duration': 2.082}, {'end': 18.094, 'text': 'In basketball, you had somebody named Michael Jordan.', 'start': 14.892, 'duration': 3.202}, {'end': 18.835, 'text': 'Everybody wanted him.', 'start': 18.134, 'duration': 0.701}, {'end': 21.997, 'text': "If I wore those shoes, I wouldn't be jumping higher, right? I think you might.", 'start': 19.115, 'duration': 2.882}, {'end': 29.002, 'text': 'Really? When you give a $400 million gift or a $500 million gift, do you actually write a check out? Is it hard to write that check? Uh, yes.', 'start': 22.057, 'duration': 6.945}], 'summary': 'Discusses exceptional skill sets, references tiger woods and michael jordan, and the act of giving significant monetary gifts.', 'duration': 24.858, 'max_score': 4.144, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY4144.jpg'}, {'end': 80.852, 'src': 'embed', 'start': 51.751, 'weight': 2, 'content': [{'end': 53.232, 'text': "I don't consider myself a journalist.", 'start': 51.751, 'duration': 1.481}, {'end': 56.466, 'text': 'and nobody else would consider myself a journalist.', 'start': 54.505, 'duration': 1.961}, {'end': 62.928, 'text': 'I began to take on the life of being an interviewer, even though I have a day job running a private equity firm.', 'start': 57.226, 'duration': 5.702}, {'end': 66.989, 'text': 'How do you define leadership?', 'start': 65.609, 'duration': 1.38}, {'end': 70.01, 'text': 'What is it that makes somebody tick?', 'start': 68.409, 'duration': 1.601}, {'end': 80.852, 'text': "I've worn your shoes for many years and now I finally get a chance to talk about them, but we'll talk about my shoes a little bit later.", 'start': 74.747, 'duration': 6.105}], 'summary': 'Private equity professional transitions to interviewer role, exploring leadership and personal motivation.', 'duration': 29.101, 'max_score': 51.751, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY51751.jpg'}], 'start': 4.144, 'title': 'Leadership and success', 'summary': 'Explores the skill set required for success, notable figures like tiger woods and michael jordan, and the concept of leadership as a defining factor in a conversation with an interviewer who has a day job running a private equity firm.', 'chapters': [{'end': 70.01, 'start': 4.144, 'title': 'Leadership and success', 'summary': 'Explores leadership and success through a conversation with an interviewer who has a day job running a private equity firm, delving into the skill set required for success, notable figures like tiger woods and michael jordan, and the concept of leadership as a defining factor.', 'duration': 65.866, 'highlights': ['The interviewer discusses the skill set required for success, mentioning great intellect, drive, and leadership. The skill set for success is described as encompassing great intellect, drive, and leadership.', 'The interviewer draws parallels between notable figures like Tiger Woods and Michael Jordan, emphasizing their impact and desirability. Comparisons are made between Tiger Woods and Michael Jordan, highlighting their impact and desirability.', 'The concept of leadership is explored, with the interviewer questioning what makes somebody tick and defining leadership. The concept of leadership is delved into, with a focus on what drives individuals and the definition of leadership.']}], 'duration': 65.866, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY4144.jpg', 'highlights': ['The skill set for success encompasses great intellect, drive, and leadership.', 'Comparisons are made between Tiger Woods and Michael Jordan, highlighting their impact and desirability.', 'The concept of leadership is delved into, with a focus on what drives individuals and the definition of leadership.']}, {'end': 437.385, 'segs': [{'end': 157.855, 'src': 'heatmap', 'start': 127.557, 'weight': 0, 'content': [{'end': 132.818, 'text': 'That when we started out, the total branded athletic shoe sales in the United States were about $2 billion.', 'start': 127.557, 'duration': 5.261}, {'end': 135.319, 'text': 'So last year we did nine.', 'start': 133.898, 'duration': 1.421}, {'end': 139.422, 'text': "And so based on the original year, we're 450% market share.", 'start': 135.7, 'duration': 3.722}, {'end': 146.087, 'text': "So it's, you know, we took advantage of the running boom, which became a jogging boom, which became a fitness boom.", 'start': 140.463, 'duration': 5.624}, {'end': 148.669, 'text': "And we've benefited from all of that.", 'start': 146.807, 'duration': 1.862}, {'end': 154.493, 'text': 'Would you say the company benefited more from being a good marketing company or a good technology company?', 'start': 149.229, 'duration': 5.264}, {'end': 157.855, 'text': 'In other words, having a better product or having better marketing, or a combination of both?', 'start': 154.513, 'duration': 3.342}], 'summary': 'Company achieved 450% market share, benefited from fitness boom, and credited success to both marketing and technology.', 'duration': 64.294, 'max_score': 127.557, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY127557.jpg'}, {'end': 202.451, 'src': 'embed', 'start': 176.831, 'weight': 4, 'content': [{'end': 181.354, 'text': "If there's one thing, it's been I've been pretty good at evaluating people.", 'start': 176.831, 'duration': 4.523}, {'end': 191.942, 'text': 'And that was one of the things that I wanted to get through and I hope did come through in the book was how valuable those early questions partners were my fellow employees,', 'start': 181.714, 'duration': 10.228}, {'end': 193.763, 'text': 'my teammates.', 'start': 191.942, 'duration': 1.821}, {'end': 194.664, 'text': 'They were terrific.', 'start': 194.004, 'duration': 0.66}, {'end': 196.706, 'text': 'Speaking of that book, here it is.', 'start': 194.864, 'duration': 1.842}, {'end': 198.147, 'text': 'Yeah Now, Shoe Dog.', 'start': 196.766, 'duration': 1.381}, {'end': 202.451, 'text': "Now, I must confess, before I read the book, I didn't know what a shoe dog was.", 'start': 198.207, 'duration': 4.244}], 'summary': "The speaker highlights the value of early questions and teammates in evaluating people, while discussing the book 'shoe dog.'", 'duration': 25.62, 'max_score': 176.831, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY176831.jpg'}, {'end': 402.607, 'src': 'embed', 'start': 376.618, 'weight': 5, 'content': [{'end': 383.941, 'text': "And it just didn't make sense to me at the time that running shoes should be made in Germany, which were dominating the world's markets,", 'start': 376.618, 'duration': 7.323}, {'end': 389.284, 'text': 'and so I said they should be made in Japan, and maybe Japan can do to German shoes what Japan did to German cameras.', 'start': 383.941, 'duration': 5.343}, {'end': 391.484, 'text': 'And so that was the premise.', 'start': 390.224, 'duration': 1.26}, {'end': 395.745, 'text': 'And I worked pretty hard on the paper, and the professor liked it, so that was the beginning.', 'start': 391.904, 'duration': 3.841}, {'end': 396.925, 'text': 'Did you get an A on it? I did, yes.', 'start': 395.785, 'duration': 1.14}, {'end': 398.626, 'text': 'Okay, So all right.', 'start': 396.945, 'duration': 1.681}, {'end': 402.607, 'text': 'so then you graduated and then, despite this great paper,', 'start': 398.626, 'duration': 3.981}], 'summary': 'Proposed making shoes in japan to rival german dominance. received an a on the paper.', 'duration': 25.989, 'max_score': 376.618, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY376618.jpg'}], 'start': 74.747, 'title': "Nike's growth and founder", 'summary': "Discusses nike's remarkable growth to a $100 billion company with $30 billion revenues, achieving a 450% market share increase. it also highlights phil knight's journey from a runner to building nike, emphasizing his marketing approach and inspiration for starting the company.", 'chapters': [{'end': 139.422, 'start': 74.747, 'title': "Nike's remarkable growth", 'summary': "Discusses nike's extraordinary growth from a small startup in the 1960s to a company now worth $100 billion with revenues of about $30 billion and 62,000 employees, achieving a 450% market share increase in branded athletic shoe sales in the united states.", 'duration': 64.675, 'highlights': ["Nike's current worth is roughly a market capitalization of about $100 billion, with revenues of about $30 billion and 62,000 employees. Highlights the current impressive financial and employee statistics of Nike, showcasing its substantial growth and scale.", "Nike achieved a 450% market share increase in branded athletic shoe sales in the United States from the original year of about $2 billion to last year's $9 billion. Emphasizes the remarkable 450% market share increase in branded athletic shoe sales in the United States, demonstrating the company's significant expansion and dominance in the market.", "Nike started out when the total branded athletic shoe sales in the United States were about $2 billion, and last year they did nine. Illustrates Nike's impressive growth by highlighting the substantial increase in branded athletic shoe sales in the United States from $2 billion to $9 billion, reflecting the company's remarkable success and market expansion."]}, {'end': 437.385, 'start': 140.463, 'title': "Nike's founder: from running to building a brand", 'summary': "Highlights phil knight's journey from a runner to building nike, emphasizing his marketing approach, evaluating people, and inspiration for starting the company in oregon and japan.", 'duration': 296.922, 'highlights': ["Phil Knight emphasizes Nike as a marketing company with the product being the most important marketing tool. Phil Knight emphasizes the importance of marketing in Nike's success, stating that the product is the company's most important marketing tool.", "Phil Knight's skill in evaluating people is noted as a key factor in Nike's success. Phil Knight mentions his strength in evaluating people as a key skill, highlighting the value of early partners and teammates in the company's success.", "Phil Knight's inspiration for starting the company in Oregon and Japan is based on his love for running and belief in the potential of Japanese shoe manufacturing. Phil Knight's inspiration for starting Nike in Oregon and Japan is rooted in his passion for running and his belief that Japanese shoe manufacturing could rival German dominance in the market."]}], 'duration': 362.638, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY74747.jpg', 'highlights': ["Nike's current worth is roughly a market capitalization of about $100 billion, with revenues of about $30 billion and 62,000 employees.", "Nike achieved a 450% market share increase in branded athletic shoe sales in the United States from the original year of about $2 billion to last year's $9 billion.", 'Nike started out when the total branded athletic shoe sales in the United States were about $2 billion, and last year they did nine.', 'Phil Knight emphasizes Nike as a marketing company with the product being the most important marketing tool.', "Phil Knight's skill in evaluating people is noted as a key factor in Nike's success.", "Phil Knight's inspiration for starting the company in Oregon and Japan is based on his love for running and belief in the potential of Japanese shoe manufacturing."]}, {'end': 753.883, 'segs': [{'end': 543.925, 'src': 'embed', 'start': 496.935, 'weight': 0, 'content': [{'end': 499.979, 'text': 'And at that time you had no vision of building a great global company.', 'start': 496.935, 'duration': 3.044}, {'end': 504.392, 'text': 'You were just trying to Well, I thought it was the start and we could be bigger.', 'start': 499.999, 'duration': 4.393}, {'end': 505.573, 'text': "I didn't.", 'start': 505.293, 'duration': 0.28}, {'end': 509.477, 'text': 'Obviously, as I said earlier, nobody expected to be as big as it is.', 'start': 505.934, 'duration': 3.543}, {'end': 513.1, 'text': 'But at some point they began to be competitive with you.', 'start': 509.957, 'duration': 3.143}, {'end': 519.865, 'text': 'So you began to build your own company called Nike and you needed a symbol of the company.', 'start': 513.22, 'duration': 6.645}, {'end': 522.568, 'text': 'And I guess somebody came up with this whoosh.', 'start': 519.926, 'duration': 2.642}, {'end': 525.15, 'text': 'So you paid thirty five dollars for that.', 'start': 522.868, 'duration': 2.282}, {'end': 528.092, 'text': 'Yeah, it was a graphic arts student at Portland State who needed money.', 'start': 525.25, 'duration': 2.842}, {'end': 536.038, 'text': "Okay And we said, we'll pay you $2 an hour to practice, you know, to get some designs, and she spent 17 and a half hours on that.", 'start': 528.112, 'duration': 7.926}, {'end': 540.302, 'text': "Wow, okay, well, so $35, that's pretty good, okay.", 'start': 536.319, 'duration': 3.983}, {'end': 543.925, 'text': 'So It did have a happy ending, I hope you had that.', 'start': 540.982, 'duration': 2.943}], 'summary': "Nike's iconic swoosh logo was purchased for $35 from a graphic arts student who spent 17.5 hours designing it.", 'duration': 46.99, 'max_score': 496.935, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY496935.jpg'}, {'end': 624.436, 'src': 'embed', 'start': 593.875, 'weight': 4, 'content': [{'end': 595.817, 'text': 'Well, I can reveal this secret.', 'start': 593.875, 'duration': 1.942}, {'end': 601.742, 'text': "If you actually have better shoes, can you run faster, or it really doesn't make that much difference? I think shoes are key.", 'start': 595.957, 'duration': 5.785}, {'end': 602.723, 'text': 'We still believe.', 'start': 601.762, 'duration': 0.961}, {'end': 608.167, 'text': 'In the mile run, lighter is better and makes a difference.', 'start': 605.265, 'duration': 2.902}, {'end': 612.869, 'text': 'I mean, obviously, if you try to run a mile in a pair of dress shoes, as an example,', 'start': 608.267, 'duration': 4.602}, {'end': 615.371, 'text': "you're not going to run as fast as you are in a pair of four-ounce cleats.", 'start': 612.869, 'duration': 2.502}, {'end': 621.774, 'text': 'In the old days, when I was running at the University of Oregon, we had a lot of canvas upper training shoes.', 'start': 616.051, 'duration': 5.723}, {'end': 624.436, 'text': "You'd go out for a six-mile run and you'd come back and your feet were bloody.", 'start': 621.814, 'duration': 2.622}], 'summary': 'Shoes make a difference in running speed, with lighter shoes being better for a mile run.', 'duration': 30.561, 'max_score': 593.875, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY593875.jpg'}, {'end': 694.11, 'src': 'embed', 'start': 654.557, 'weight': 2, 'content': [{'end': 657.379, 'text': 'When he started wearing the shoes, we made him really dramatic.', 'start': 654.557, 'duration': 2.822}, {'end': 659.64, 'text': 'David Stern did us a huge favor.', 'start': 657.599, 'duration': 2.041}, {'end': 661.541, 'text': 'He banned it in the NBA.', 'start': 659.9, 'duration': 1.641}, {'end': 664.643, 'text': 'And so we ran a big ad that says, banned in the NBA.', 'start': 662.182, 'duration': 2.461}, {'end': 666.024, 'text': 'And every kid wanted the shoe then.', 'start': 664.683, 'duration': 1.341}, {'end': 672.748, 'text': "When you wear his shoes, do you jump higher? I mean, if I wore those shoes, I wouldn't be jumping higher, right? I think you might.", 'start': 667.905, 'duration': 4.843}, {'end': 674.429, 'text': 'Really? Okay, I want to go get some.', 'start': 672.808, 'duration': 1.621}, {'end': 694.11, 'text': 'There was a University of Oregon runner, Steve Prefontaine, who was a legendary track star, and you became close to him.', 'start': 686.104, 'duration': 8.006}], 'summary': "Nike's marketing strategy led to high demand for banned nba shoes.", 'duration': 39.553, 'max_score': 654.557, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY654557.jpg'}], 'start': 437.905, 'title': "Phil knight's nike journey and brand evolution", 'summary': "Covers phil knight's journey from calling on japanese shoe manufacturers to building nike, selling shoes out of his car trunk, creating the iconic nike swoosh logo for $35, and delves into nike's design process, impact of athlete endorsements, and rise despite competition, notably with michael jordan's shoes.", 'chapters': [{'end': 557.214, 'start': 437.905, 'title': "Phil knight's journey to nike", 'summary': "Covers phil knight's journey from calling on japanese shoe manufacturers to building his own company nike, initially selling shoes out of his car trunk, and later creating the iconic nike swoosh logo for a mere $35.", 'duration': 119.309, 'highlights': ['Phil Knight started his journey by calling on Japanese shoe manufacturers to import their shoes to the United States, leading to the creation of his company Blue Ribbon.', 'Knight initially sold shoes out of his car trunk at track meets, laying the foundation for what would become the global giant Nike.', 'The creation of the iconic Nike swoosh logo by a graphic arts student for a mere $35, later rewarding her with 500 shares of stock, now valued at over a million dollars.']}, {'end': 753.883, 'start': 557.374, 'title': 'Evolution of nike and the impact of athlete endorsements', 'summary': "Delves into the hurried design process of nike shoes, the impact of lighter and better shoes on performance, the rise of nike despite competition from adidas and puma, the strategic marketing move with michael jordan's shoes, and the influence of athlete endorsements, notably steve prefontaine and michael johnson, in propelling nike's success.", 'duration': 196.509, 'highlights': ['The impact of lighter and better shoes on performance is emphasized, with the example of running in canvas upper training shoes resulting in bloody feet and the belief that lighter shoes make a difference in running performance. Emphasizes the importance of shoes on performance and mentions the example of running in canvas shoes causing bloody feet.', "The strategic marketing move involving Michael Jordan's shoes is discussed, with the NBA banning them and subsequently fueling demand among consumers, illustrating the influence of athlete endorsements on sales. Discussion on the NBA banning Michael Jordan's shoes and the subsequent increase in demand, showcasing the impact of athlete endorsements on sales.", 'The story of convincing prominent track star Steve Prefontaine to switch to Nike shoes is recounted, highlighting the effort and persuasion involved in securing athlete endorsements, indicating the influence of athlete preferences on brand success. Recalls the effort and persuasion involved in convincing Steve Prefontaine to wear Nike shoes, demonstrating the influence of athlete preferences on brand success.', "The competitive landscape with dominant companies like Adidas and Puma is mentioned, with Nike's rise to prominence despite initial lack of concern from competitors, underscoring the brand's eventual success and impact on the market. Mentions the rise of Nike despite competition from Adidas and Puma, indicating Nike's eventual success and impact on the market."]}], 'duration': 315.978, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY437905.jpg', 'highlights': ["Phil Knight's journey from calling on Japanese shoe manufacturers to building Nike", 'Creation of the iconic Nike swoosh logo for a mere $35, now valued at over a million dollars', "The impact of athlete endorsements on sales, illustrated by the NBA banning Michael Jordan's shoes and subsequent increase in demand", "Nike's rise to prominence despite competition from Adidas and Puma, underscoring the brand's eventual success and impact on the market", 'The importance of shoes on performance, emphasizing the influence of lighter and better shoes on athletic performance']}, {'end': 1047.865, 'segs': [{'end': 779.179, 'src': 'embed', 'start': 754.723, 'weight': 0, 'content': [{'end': 761.344, 'text': 'Early on, you had, was it John McEnroe was one of your players? So he, from time to time, would lose his temper.', 'start': 754.723, 'duration': 6.621}, {'end': 762.684, 'text': 'And did that?', 'start': 762.124, 'duration': 0.56}, {'end': 765.685, 'text': 'reflect poorly on your shoe? Or nobody?', 'start': 762.684, 'duration': 3.001}, {'end': 766.845, 'text': "you didn't care about his image?", 'start': 765.685, 'duration': 1.16}, {'end': 770.906, 'text': 'His image was he was a great tennis player, but sometimes he would lose control.', 'start': 766.885, 'duration': 4.021}, {'end': 771.726, 'text': 'some people might say', 'start': 770.906, 'duration': 0.82}, {'end': 773.456, 'text': 'and uh.', 'start': 772.455, 'duration': 1.001}, {'end': 779.179, 'text': "that didn't bother you or did it actually help sales the latter oh it did okay no i uh.", 'start': 773.456, 'duration': 5.723}], 'summary': "Former coach not concerned about john mcenroe's image affecting shoe sales.", 'duration': 24.456, 'max_score': 754.723, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY754723.jpg'}, {'end': 865.82, 'src': 'embed', 'start': 836.703, 'weight': 2, 'content': [{'end': 842.825, 'text': 'A man named Tiger Woods came along, and you signed him up relatively early in his professional career, I guess at the beginning of it.', 'start': 836.703, 'duration': 6.122}, {'end': 845.126, 'text': 'So was that hard to convince him to do this?', 'start': 843.225, 'duration': 1.901}, {'end': 846.206, 'text': 'Tiger Woods,', 'start': 845.646, 'duration': 0.56}, {'end': 856.229, 'text': 'you could see coming from way back that he had won three U.S. juniors and then went on to win three U.S. amateurs in a six-year span from the time he was like.', 'start': 846.206, 'duration': 10.023}, {'end': 858.691, 'text': '15 till 20.', 'start': 857.39, 'duration': 1.301}, {'end': 865.82, 'text': "And that so we he would play occasionally in the Portland area and we'd always invite him and his father out to lunch.", 'start': 858.691, 'duration': 7.129}], 'summary': 'Signed tiger woods early in his career, winning 3 u.s. juniors and 3 u.s. amateurs by age 20.', 'duration': 29.117, 'max_score': 836.703, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY836703.jpg'}, {'end': 915.415, 'src': 'embed', 'start': 882.574, 'weight': 4, 'content': [{'end': 883.814, 'text': "But now you're out of that business.", 'start': 882.574, 'duration': 1.24}, {'end': 890.277, 'text': "Is that because you just want to focus on shoes and not other types of equipment? It's a fairly simple equation.", 'start': 884.454, 'duration': 5.823}, {'end': 896.04, 'text': "We lost money for 20 years on equipment and balls, and we realized next year wasn't going to be any different.", 'start': 890.818, 'duration': 5.222}, {'end': 897.801, 'text': 'Okay So you got out of that.', 'start': 896.06, 'duration': 1.741}, {'end': 902.384, 'text': 'But let me ask you, for a while, you were doing casual wear as well.', 'start': 898.021, 'duration': 4.363}, {'end': 905.147, 'text': 'In other words, there was the aerobics effort and there was casual wear.', 'start': 902.424, 'duration': 2.723}, {'end': 909.57, 'text': 'You decided to try to make athletic shoes into a casual kind of shoes.', 'start': 906.047, 'duration': 3.523}, {'end': 915.415, 'text': 'Did that work as well? Well, sportswear and shoes and clothes is still a fairly significant part of our business.', 'start': 909.59, 'duration': 5.825}], 'summary': 'The company stopped selling equipment and balls after losing money for 20 years, but still focuses on sportswear and shoes.', 'duration': 32.841, 'max_score': 882.574, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY882574.jpg'}, {'end': 966.898, 'src': 'embed', 'start': 942.566, 'weight': 1, 'content': [{'end': 949.756, 'text': "In basketball, you have somebody named Michael Jordan as a basketball player you've heard of, right? I've heard of him.", 'start': 942.566, 'duration': 7.19}, {'end': 952.038, 'text': 'And so was it hard to sign him up.', 'start': 950.056, 'duration': 1.982}, {'end': 954.119, 'text': 'and why was his shoe so successful?', 'start': 952.038, 'duration': 2.081}, {'end': 956.721, 'text': 'became the most successful shoe ever in the athletic world?', 'start': 954.119, 'duration': 2.602}, {'end': 960.395, 'text': 'Yeah, it was hard to sign him up because everybody wanted him.', 'start': 957.634, 'duration': 2.761}, {'end': 963.116, 'text': 'And we won that bid.', 'start': 961.116, 'duration': 2}, {'end': 963.937, 'text': 'We won that war.', 'start': 963.176, 'duration': 0.761}, {'end': 966.898, 'text': 'Was it on your personality? Clearly.', 'start': 963.957, 'duration': 2.941}], 'summary': "Michael jordan's shoe became the most successful in the athletic world after a hard-fought bid.", 'duration': 24.332, 'max_score': 942.566, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY942566.jpg'}, {'end': 1037.314, 'src': 'embed', 'start': 1013.219, 'weight': 3, 'content': [{'end': 1019.683, 'text': "But now Michael Jordan hasn't played in the NBA for more than a decade, and yet the shoe is still maybe your best-selling basketball shoe.", 'start': 1013.219, 'duration': 6.464}, {'end': 1025.967, 'text': 'Why is that? When Michael Jordan retired from the game of basketball, we were selling about $700 million worth of Jordan product.', 'start': 1019.743, 'duration': 6.224}, {'end': 1031.39, 'text': "And it's now become a brand, and we're selling over $3 billion worth of Jordan product.", 'start': 1026.747, 'duration': 4.643}, {'end': 1035.613, 'text': "And there are some kids, some kids really know who he was, and he's an all-time great.", 'start': 1032.05, 'duration': 3.563}, {'end': 1037.314, 'text': "But some kids don't even know who he was.", 'start': 1036.053, 'duration': 1.261}], 'summary': "Despite michael jordan's retirement, jordan brand sales have increased from $700 million to over $3 billion, appealing to both fans and new generations.", 'duration': 24.095, 'max_score': 1013.219, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY1013219.jpg'}], 'start': 754.723, 'title': "Managing players' images and nike's success stories", 'summary': "Delves into managing players' images, citing examples of john mcenroe's impact on sales and comparing it to arnold palmer's behavior. it also explores nike's success with athletes like tiger woods and michael jordan, emphasizing their early signings and the evolution of the jordan brand into a multi-billion dollar business.", 'chapters': [{'end': 813.955, 'start': 754.723, 'title': "Managing players' images", 'summary': "Discusses the management of players' images, highlighting how the presence of a bad temper in a great tennis player like john mcenroe did not negatively impact sales, and drawing a comparison to arnold palmer's similar behavior.", 'duration': 59.232, 'highlights': ["John McEnroe's bad temper did not negatively impact sales, as his image as a great tennis player overshadowed his occasional loss of control.", 'Arnold Palmer, despite having a bad temper, managed to keep it in control, which did not hinder his success as a player and did not affect sales.', 'Despite having a bad temper, John McEnroe never lost his temper once when playing against Bjorn Borg, showcasing a unique aspect of his behavior on the court.']}, {'end': 1047.865, 'start': 815.315, 'title': "Nike's success stories", 'summary': 'Discusses the success stories of nike with athletes like tiger woods and michael jordan, highlighting their early signings and the transformation of the jordan brand into a multi-billion dollar business.', 'duration': 232.55, 'highlights': ['Nike signed Tiger Woods at the beginning of his professional career, having won three U.S. juniors and three U.S. amateurs in a six-year span, which led to an exclusive shoe deal and expansion into golf equipment.', 'Despite losing money for 20 years on equipment and balls, Nike focused on shoes and sportswear, leading to a significant contribution to their business.', 'The signing of Michael Jordan was challenging due to high demand, but his partnership led to the creation of the iconic and successful Air Jordan brand, which evolved into a multi-billion dollar business.', "The Air Jordan brand transitioned from an endorsement to a brand, with sales exceeding $3 billion, showcasing the brand's enduring popularity even after Jordan's retirement from basketball."]}], 'duration': 293.142, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY754723.jpg', 'highlights': ["John McEnroe's bad temper did not negatively impact sales, as his image as a great tennis player overshadowed his occasional loss of control.", 'The signing of Michael Jordan was challenging due to high demand, but his partnership led to the creation of the iconic and successful Air Jordan brand, which evolved into a multi-billion dollar business.', 'Nike signed Tiger Woods at the beginning of his professional career, having won three U.S. juniors and three U.S. amateurs in a six-year span, which led to an exclusive shoe deal and expansion into golf equipment.', "The Air Jordan brand transitioned from an endorsement to a brand, with sales exceeding $3 billion, showcasing the brand's enduring popularity even after Jordan's retirement from basketball.", 'Despite losing money for 20 years on equipment and balls, Nike focused on shoes and sportswear, leading to a significant contribution to their business.']}, {'end': 1254.609, 'segs': [{'end': 1088.869, 'src': 'embed', 'start': 1048.506, 'weight': 4, 'content': [{'end': 1050.248, 'text': "Let's talk about your philanthropy for a moment.", 'start': 1048.506, 'duration': 1.742}, {'end': 1055.113, 'text': "When did you realize that you just can't take it with you and you better to give it away?", 'start': 1050.768, 'duration': 4.345}, {'end': 1059.395, 'text': "Well, I was fairly late in the process because I kept thinking it's all going to disappear.", 'start': 1055.433, 'duration': 3.962}, {'end': 1063.076, 'text': "But I've often said, if this is a dream, don't wake me.", 'start': 1059.995, 'duration': 3.081}, {'end': 1068.579, 'text': 'So when you give a $400 million gift or a $500 million gift, do you actually write a check out or do you just kind of wire the money?', 'start': 1063.236, 'duration': 5.343}, {'end': 1069.979, 'text': 'And is it hard to write that check??', 'start': 1068.619, 'duration': 1.36}, {'end': 1070.099, 'text': 'Yes,', 'start': 1069.999, 'duration': 0.1}, {'end': 1088.869, 'text': 'Because of the success of the company, you are one of the wealthiest men in the United States and one of the wealthiest men in the world.', 'start': 1083.243, 'duration': 5.626}], 'summary': 'Philanthropy realization led to $400-$500 million gifts, impacting global wealth.', 'duration': 40.363, 'max_score': 1048.506, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY1048506.jpg'}, {'end': 1152.558, 'src': 'embed', 'start': 1129.582, 'weight': 3, 'content': [{'end': 1136.961, 'text': "you've given a couple hundred million dollars related to athletics, but you've also given $500 million recently for a science center.", 'start': 1129.582, 'duration': 7.379}, {'end': 1139.648, 'text': 'So why did you decide to be so generous to your alma mater?', 'start': 1137.362, 'duration': 2.286}, {'end': 1149.957, 'text': 'Well, and basically you know I kind of have to laugh because two of the great entrepreneurs, Bill Gates and Steve Jobs,', 'start': 1140.031, 'duration': 9.926}, {'end': 1152.558, 'text': 'basically dropped out of college when they were freshmen.', 'start': 1149.957, 'duration': 2.601}], 'summary': 'Donated $500 million for a science center to alma mater, despite successful college dropouts like bill gates and steve jobs.', 'duration': 22.976, 'max_score': 1129.582, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY1129582.jpg'}, {'end': 1219.374, 'src': 'embed', 'start': 1171.669, 'weight': 0, 'content': [{'end': 1180.915, 'text': 'And then the other one that means a lot to me is OHSU, which has a very outstanding leader in their cancer research area.', 'start': 1171.669, 'duration': 9.246}, {'end': 1183.877, 'text': 'So the Oregon Science Health University.', 'start': 1181.456, 'duration': 2.421}, {'end': 1184.758, 'text': 'Oregon Health Sciences.', 'start': 1183.957, 'duration': 0.801}, {'end': 1187.599, 'text': 'You gave him $500 million for cancer research.', 'start': 1185.438, 'duration': 2.161}, {'end': 1195.304, 'text': "You've also given recently $400 million for a new scholarship fellowship program at Stanford University called the Knight Hennessy Fellows.", 'start': 1188, 'duration': 7.304}, {'end': 1198.445, 'text': 'So when you give a $400 million gift or a $500 million gift,', 'start': 1195.684, 'duration': 2.761}, {'end': 1202.408, 'text': 'do you actually write a check out or do you just kind of wire the money and is it hard to write that check??', 'start': 1198.445, 'duration': 3.963}, {'end': 1204.488, 'text': 'Yes,', 'start': 1204.228, 'duration': 0.26}, {'end': 1206.869, 'text': "No, it's a little bit of this.", 'start': 1205.429, 'duration': 1.44}, {'end': 1211.331, 'text': "Some of it's been given in stock, and it's paid out over a few years.", 'start': 1207.309, 'duration': 4.022}, {'end': 1213.272, 'text': 'You had two sons.', 'start': 1212.031, 'duration': 1.241}, {'end': 1216.313, 'text': 'One died tragically in a scuba diving accident.', 'start': 1213.672, 'duration': 2.641}, {'end': 1219.374, 'text': "And in his honor, you've done some things.", 'start': 1217.013, 'duration': 2.361}], 'summary': 'Philanthropist has donated $500 million to ohsu for cancer research and $400 million for a scholarship fellowship program at stanford university.', 'duration': 47.705, 'max_score': 1171.669, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY1171669.jpg'}], 'start': 1048.506, 'title': 'Philanthropy and wealth', 'summary': "Discusses the importance of philanthropy and giving away substantial amounts of wealth, including a $500 million gift by one of the wealthiest individuals in the united states and the world, as well as phil knight's significant donations to the university of oregon and stanford university, reflecting his approach to philanthropy and motivation behind giving back to his alma maters.", 'chapters': [{'end': 1092.072, 'start': 1048.506, 'title': 'Philanthropy and wealth', 'summary': 'Discusses the realization of the importance of philanthropy and the process of giving away substantial amounts of wealth, including a $500 million gift, by one of the wealthiest individuals in the united states and the world.', 'duration': 43.566, 'highlights': ['Giving a $400 million or $500 million gift involves writing a check or wiring the money, and it can be difficult to do so.', 'Realization of the importance of philanthropy came late in the process due to the belief that wealth would disappear.']}, {'end': 1254.609, 'start': 1092.133, 'title': 'Philanthropy and giving back', 'summary': "Discusses phil knight's philanthropic endeavors, including significant donations to the university of oregon and stanford university, as well as his motivation behind giving back to his alma maters and his approach to philanthropy.", 'duration': 162.476, 'highlights': ["Phil Knight donated $500 million for a science center and $200 million for athletics at the University of Oregon, and $500 million for cancer research at Oregon Health Sciences University. Phil Knight's significant donations to the University of Oregon and Oregon Health Sciences University demonstrate his commitment to supporting education and medical research, totaling over $1 billion in contributions.", "Philanthropic contributions include $400 million for a new scholarship fellowship program at Stanford University called the Knight Hennessy Fellows. Phil Knight's generous donation of $400 million to establish the Knight Hennessy Fellows program at Stanford University reflects his dedication to supporting educational initiatives and fostering future leaders.", "Philanthropy was motivated by gratitude to alma maters and the desire to give back to the institutions that played a crucial role in his success. Phil Knight's motivation to give back to the University of Oregon and Stanford University stems from his gratitude for the education and entrepreneurial opportunities he received, showcasing his commitment to supporting the institutions that contributed to his achievements."]}], 'duration': 206.103, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY1048506.jpg', 'highlights': ["Phil Knight's significant donations to the University of Oregon and Oregon Health Sciences University demonstrate his commitment to supporting education and medical research, totaling over $1 billion in contributions.", 'Phil Knight donated $500 million for a science center and $200 million for athletics at the University of Oregon, and $500 million for cancer research at Oregon Health Sciences University.', "Phil Knight's generous donation of $400 million to establish the Knight Hennessy Fellows program at Stanford University reflects his dedication to supporting educational initiatives and fostering future leaders.", 'Philanthropy was motivated by gratitude to alma maters and the desire to give back to the institutions that played a crucial role in his success.', 'Realization of the importance of philanthropy came late in the process due to the belief that wealth would disappear.', 'Giving a $400 million or $500 million gift involves writing a check or wiring the money, and it can be difficult to do so.']}, {'end': 1455.266, 'segs': [{'end': 1335.491, 'src': 'embed', 'start': 1255.99, 'weight': 0, 'content': [{'end': 1261.334, 'text': 'Now, where did you meet your wife? Well, I taught two years at Portland State, and she was one of my students.', 'start': 1255.99, 'duration': 5.344}, {'end': 1265.578, 'text': 'Okay, and she was a good student? Yeah, she was actually quite a good student, yes.', 'start': 1262.075, 'duration': 3.503}, {'end': 1266.799, 'text': 'She was a better student than I was.', 'start': 1265.658, 'duration': 1.141}, {'end': 1272.942, 'text': "It's unrealistic to make these kind of products in the United States, you would say, these shoes or those kind of things.", 'start': 1267.499, 'duration': 5.443}, {'end': 1278.585, 'text': 'It is as we speak, but the manufacturing technology is changing very, very rapidly.', 'start': 1273.482, 'duration': 5.103}, {'end': 1287.03, 'text': 'So you know, out there, somewhere five or ten years, there will be some shoe manufacturing done in the United States, which is, I suppose,', 'start': 1278.705, 'duration': 8.325}, {'end': 1287.51, 'text': 'the good news.', 'start': 1287.03, 'duration': 0.48}, {'end': 1289.491, 'text': "The bad news is there won't be a lot of jobs.", 'start': 1287.55, 'duration': 1.941}, {'end': 1290.552, 'text': 'It will be very automated.', 'start': 1289.531, 'duration': 1.021}, {'end': 1292.834, 'text': 'You were a runner for quite some time.', 'start': 1291.272, 'duration': 1.562}, {'end': 1295.256, 'text': 'I think until the age of 70, you run.', 'start': 1292.894, 'duration': 2.362}, {'end': 1299.781, 'text': "You never actually hurt your knees so much that you don't have any artificial knees or artificial hips.", 'start': 1295.817, 'duration': 3.964}, {'end': 1300.361, 'text': 'I do not.', 'start': 1299.961, 'duration': 0.4}, {'end': 1302.283, 'text': 'So how did you avoid all those problems?', 'start': 1300.582, 'duration': 1.701}, {'end': 1304.506, 'text': 'by running so much and not having damage to your body?', 'start': 1302.283, 'duration': 2.223}, {'end': 1306.668, 'text': 'You were just a graceful runner or good shoes?', 'start': 1304.526, 'duration': 2.142}, {'end': 1311.052, 'text': "Well, I didn't put too much strain on the knees because I don't have very much muscle mass.", 'start': 1307.208, 'duration': 3.844}, {'end': 1313.094, 'text': 'So I was lucky that way.', 'start': 1311.573, 'duration': 1.521}, {'end': 1314.196, 'text': 'But yeah, I.', 'start': 1313.155, 'duration': 1.041}, {'end': 1316, 'text': 'I still get out and walk.', 'start': 1315.1, 'duration': 0.9}, {'end': 1320.063, 'text': 'When I was, I think, 70, when I was out for one of my runs,', 'start': 1317.241, 'duration': 2.822}, {'end': 1327.327, 'text': 'I got passed by a woman with a baby carriage and I realized that maybe I should really quit trying to run and just walk.', 'start': 1320.063, 'duration': 7.264}, {'end': 1332.809, 'text': "The athletes you've met over the years, you've been involved with some of the most famous athletes.", 'start': 1328.667, 'duration': 4.142}, {'end': 1335.491, 'text': "We've mentioned some, Tiger Woods, John McEnroe.", 'start': 1332.829, 'duration': 2.662}], 'summary': 'Retired professor discusses wife, manufacturing, running, and famous athletes.', 'duration': 79.501, 'max_score': 1255.99, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY1255990.jpg'}, {'end': 1415.89, 'src': 'embed', 'start': 1371.839, 'weight': 2, 'content': [{'end': 1377.365, 'text': "So, Mike, when you got to know Tiger Woods, did he give you golf tips or you don't play golf? I do badly.", 'start': 1371.839, 'duration': 5.526}, {'end': 1380.826, 'text': "He tried to give me a tip, but it didn't really work.", 'start': 1378.246, 'duration': 2.58}, {'end': 1389.289, 'text': 'So the high point of your career, you would say, was when Nike went public or when Nike came to the success it currently has.', 'start': 1381.287, 'duration': 8.002}, {'end': 1392.65, 'text': 'What would you say is the high point, the most favorable memory you have?', 'start': 1389.329, 'duration': 3.321}, {'end': 1394.672, 'text': 'Oh, I just look at the.', 'start': 1392.99, 'duration': 1.682}, {'end': 1400.618, 'text': 'I kind of look at Nike as my work of art, if you will, and just the whole painting is what matters.', 'start': 1394.672, 'duration': 5.946}, {'end': 1402.76, 'text': "And let's talk finally about leadership.", 'start': 1401.358, 'duration': 1.402}, {'end': 1409.927, 'text': "So leadership is not clear to people whether you're born with it or you inherit it or you kind of become a leader by education.", 'start': 1402.96, 'duration': 6.967}, {'end': 1411.608, 'text': 'What do you think makes a great leader??', 'start': 1410.327, 'duration': 1.281}, {'end': 1414.35, 'text': "Oh, they come in all shapes and sizes, don't they??", 'start': 1412.609, 'duration': 1.741}, {'end': 1415.89, 'text': 'That you know.', 'start': 1414.49, 'duration': 1.4}], 'summary': "Mike's career high: nike's success. leadership: diverse shapes, sizes.", 'duration': 44.051, 'max_score': 1371.839, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY1371839.jpg'}], 'start': 1255.99, 'title': "Phil knight's journey and perspectives", 'summary': "Covers phil knight's experiences, including meeting his wife at portland state, potential shifts in manufacturing technology, and his running passion. it also delves into his running background, relationships with athletes, and leadership insights.", 'chapters': [{'end': 1295.256, 'start': 1255.99, 'title': 'Meeting at portland state', 'summary': "Discusses meeting the wife at portland state, where the speaker taught for two years and she was one of the students, and the potential shift in manufacturing technology that may lead to shoe manufacturing in the united states in the next five to ten years, albeit with very few jobs available, alongside the speaker's passion for running until the age of 70.", 'duration': 39.266, 'highlights': ['The potential shift in manufacturing technology that may lead to shoe manufacturing in the United States in the next five to ten years, albeit with very few jobs available', "The speaker's meeting with his wife at Portland State, where he taught for two years and she was one of the students", "The speaker's passion for running until the age of 70"]}, {'end': 1455.266, 'start': 1295.817, 'title': 'Nike, athletes, and leadership', 'summary': "Discusses phil knight's running experience, his relationships with famous athletes, and his views on leadership, highlighting his perspective on avoiding body damage from running, his relationships with athletes, and his views on leadership qualities.", 'duration': 159.449, 'highlights': ['Phil Knight attributes avoiding knee damage to not having much muscle mass, highlighting the impact of muscle mass on reducing strain on the body.', 'Phil Knight talks about his relationships with famous athletes like Tiger Woods, John McEnroe, and Michael Jordan, showcasing his close connection with them and their influence on him.', "Phil Knight shares his perspective on leadership, emphasizing that great leaders come in all shapes and sizes and that there's no single defining lesson on leadership.", "Phil Knight discusses his high regard for Nike as his work of art and emphasizes the overall success and impact of the company, showcasing his deep connection and pride in Nike's achievements.", 'Phil Knight mentions his preference for walking over running at the age of 70, indicating a shift in his physical activities as he got older.']}], 'duration': 199.276, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/brkdw_5umYY/pics/brkdw_5umYY1255990.jpg', 'highlights': ['The potential shift in manufacturing technology that may lead to shoe manufacturing in the United States in the next five to ten years, albeit with very few jobs available', 'Phil Knight attributes avoiding knee damage to not having much muscle mass, highlighting the impact of muscle mass on reducing strain on the body', "Phil Knight discusses his high regard for Nike as his work of art and emphasizes the overall success and impact of the company, showcasing his deep connection and pride in Nike's achievements", 'Phil Knight talks about his relationships with famous athletes like Tiger Woods, John McEnroe, and Michael Jordan, showcasing his close connection with them and their influence on him', "The speaker's meeting with his wife at Portland State, where he taught for two years and she was one of the students", "Phil Knight shares his perspective on leadership, emphasizing that great leaders come in all shapes and sizes and that there's no single defining lesson on leadership", "The speaker's passion for running until the age of 70", 'Phil Knight mentions his preference for walking over running at the age of 70, indicating a shift in his physical activities as he got older']}], 'highlights': ["Nike's current worth is roughly a market capitalization of about $100 billion, with revenues of about $30 billion and 62,000 employees.", "Phil Knight's significant donations to the University of Oregon and Oregon Health Sciences University demonstrate his commitment to supporting education and medical research, totaling over $1 billion in contributions.", 'Phil Knight donated $500 million for a science center and $200 million for athletics at the University of Oregon, and $500 million for cancer research at Oregon Health Sciences University.', "Phil Knight's generous donation of $400 million to establish the Knight Hennessy Fellows program at Stanford University reflects his dedication to supporting educational initiatives and fostering future leaders.", 'Philanthropy was motivated by gratitude to alma maters and the desire to give back to the institutions that played a crucial role in his success.', 'Realization of the importance of philanthropy came late in the process due to the belief that wealth would disappear.', 'Phil Knight emphasizes Nike as a marketing company with the product being the most important marketing tool.', "Phil Knight's skill in evaluating people is noted as a key factor in Nike's success.", "Phil Knight's inspiration for starting the company in Oregon and Japan is based on his love for running and belief in the potential of Japanese shoe manufacturing.", 'Phil Knight attributes avoiding knee damage to not having much muscle mass, highlighting the impact of muscle mass on reducing strain on the body', "Phil Knight discusses his high regard for Nike as his work of art and emphasizes the overall success and impact of the company, showcasing his deep connection and pride in Nike's achievements", 'Phil Knight talks about his relationships with famous athletes like Tiger Woods, John McEnroe, and Michael Jordan, showcasing his close connection with them and their influence on him', 'The concept of leadership is delved into, with a focus on what drives individuals and the definition of leadership.', 'The skill set for success encompasses great intellect, drive, and leadership.', "Phil Knight shares his perspective on leadership, emphasizing that great leaders come in all shapes and sizes and that there's no single defining lesson on leadership", 'The importance of shoes on performance, emphasizing the influence of lighter and better shoes on athletic performance']}