title
How To Increase Followers On Instagram | 20 Tips To Increase Instagram Followers 2020 | Simplilearn

description
🔥Digital Marketing Specialist Program (Discount Code - YTBE15): https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=Skillup-SocialMedia-ZXgfGnVUwnk&utm_medium=Descriptionff&utm_source=youtube 🔥Professional Certificate Program In Digital Marketing: https://www.simplilearn.com/pgp-digital-marketing-certification-program?utm_campaign=Skillup-SocialMedia-ZXgfGnVUwnk&utm_medium=Descriptionff&utm_source=youtube 🔥 Enroll for FREE Social Media Course & Get your Completion Certificate: https://www.simplilearn.com/skillup-free-online-courses?utm_campaign=Skillup-SocialMedia&utm_medium=Comment&utm_source=youtube This tutorial on how to increase followers on Instagramwill help you understand the top 20 tips used for increasing Instagram followers. However, getting noticed and growing an engaged audience on Instagram is not an easy task. Gaining likes and followers on Instagram help to spread brand awareness and reach potential customers. But, if you are among those marketers who want to know How to get followers on Instagram?, this video is the best choice for you. Below are few important tips for your Instagram captions, hashtags, profile, and more, that help you on what to post on Instagram in order to gain more followers and way more visibility in a short period of time. 1: Take advantage of your bio (03:25) 2: Use relevant hashtags for your content (04:57) 3: Post your content at the right time (06:53) 4: Steal followers from your competitors (08:50) 5: Pay for sponsored posts and product reviews (10:24) 6: Use geotags for easier discoverability (11:38) 7: Use Instagram stories to attract followers and grow your userbase (12:20) 8: Highlight important stories (14:59) 9: Ask for followers (15:51) 10: Take on latest trends to get more followers (17:05) 11: Run contests and giveaways (18:34) 12: Stay consistent with your posts (20:04) 13: Keep track of your Instagram following (21:42) 14: Use Instagram ads (23:41) 15: Create visually attractive and eye-catching advertisements (25:42) 16: Take advantage of Instagram tools (28:19) 17: Develop your own signature style (31:02) 18: Use user engagement to your advantage (32:03) 19: Use high quality images and videos (33:16) 20: Promote your Instagram page on other social media channels (35:08) Subscribe to our channel for more Digital marketing Tutorials: https://www.youtube.com/user/Simplilearn?sub_confirmation=1 You can access the slides by clicking here: https://www.slideshare.net/Simplilearn/how-to-increase-followers-on-instagram-20-tips-to-increase-instagram-followers-2019-simplilearn/Simplilearn/how-to-increase-followers-on-instagram-20-tips-to-increase-instagram-followers-2019-simplilearn Watch more videos on Digital Marketing: https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI #instagramfollowers #instagramfollowersfree #increaseinstagramfollowers #instagram #digitalmarketing #digitalmarketingcourse #digitalmarketingcourse #simplilearndmca #Simplilearndigitalmarketing #simplilearn About Simplilearn Digital Marketing course: The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing. Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. What skills will you learn from this Digital Marketing course? This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), etc. 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing Learn more at: https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training?utm_campaign=How-to-Increase-Followers-on-Instagram-ZXgfGnVUwnk&utm_medium=Tutorials&utm_source=youtube For more updates on courses and tips follow us on: - Facebook: https://www.facebook.com/Simplilearn - LinkedIn: https://www.linkedin.com/company/simplilearn - Website: https://www.simplilearn.com Get the Android app: http://bit.ly/1WlVo4u Get the iOS app: http://apple.co/1HIO5J0 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

detail
{'title': 'How To Increase Followers On Instagram | 20 Tips To Increase Instagram Followers 2020 | Simplilearn', 'heatmap': [{'end': 1350.969, 'start': 1301.995, 'weight': 0.924}, {'end': 1467.785, 'start': 1436.015, 'weight': 0.729}, {'end': 1751.18, 'start': 1701.74, 'weight': 0.931}], 'summary': 'Provides tips on increasing instagram followers with 500m daily users, revenue of $7b, and strategies like using compelling bio, relevant hashtags, and sponsored posts. it also covers instagram marketing, leveraging trends, maximizing growth, advertising, and developing a unique style to boost engagement and followers.', 'chapters': [{'end': 693.078, 'segs': [{'end': 57.655, 'src': 'embed', 'start': 29.431, 'weight': 0, 'content': [{'end': 31.371, 'text': 'It is already up and coming.', 'start': 29.431, 'duration': 1.94}, {'end': 32.612, 'text': 'A lot of users.', 'start': 31.531, 'duration': 1.081}, {'end': 36.513, 'text': 'In fact, 500 million daily active Instagram users.', 'start': 32.631, 'duration': 3.882}, {'end': 38.215, 'text': '500 million daily.', 'start': 37.254, 'duration': 0.961}, {'end': 42.099, 'text': 'The user base growth of more than 300% year over year.', 'start': 38.235, 'duration': 3.864}, {'end': 43.981, 'text': "So it's growing and growing and growing.", 'start': 42.139, 'duration': 1.842}, {'end': 48.325, 'text': "It's become more and more popular ever since it's launched back in 2010.", 'start': 44.001, 'duration': 4.324}, {'end': 52.55, 'text': "And then there's more than 100 million photos uploaded daily.", 'start': 48.325, 'duration': 4.225}, {'end': 57.655, 'text': "So it's a platform where you can upload photos, tag those photos,", 'start': 52.79, 'duration': 4.865}], 'summary': 'Instagram has over 500 million daily active users, with a user base growth of more than 300% year over year, and over 100 million photos uploaded daily.', 'duration': 28.224, 'max_score': 29.431, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk29431.jpg'}, {'end': 145.813, 'src': 'embed', 'start': 116.809, 'weight': 1, 'content': [{'end': 123.815, 'text': 'So I mentioned there are lots of photos shared today, close to $7 billion revenue generated through Instagram mobile.', 'start': 116.809, 'duration': 7.006}, {'end': 127.898, 'text': "So on top of everything I just said, there's a lot of e-commerce going on here too.", 'start': 123.895, 'duration': 4.003}, {'end': 132.982, 'text': "So Instagram is a platform in which there's e-commerce integrated within the platform.", 'start': 128.078, 'duration': 4.904}, {'end': 138.727, 'text': 'So as a business who offers up products, you can actually generate revenue for yourself.', 'start': 133.163, 'duration': 5.564}, {'end': 145.813, 'text': 'On the flip side, Instagram, which is owned by Facebook, has an opportunity to sell advertising space on Instagram.', 'start': 138.867, 'duration': 6.946}], 'summary': 'Instagram generated close to $7 billion revenue through mobile, also integrating e-commerce and advertising opportunities.', 'duration': 29.004, 'max_score': 116.809, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk116809.jpg'}, {'end': 291.199, 'src': 'embed', 'start': 264.702, 'weight': 2, 'content': [{'end': 272.927, 'text': "You gotta have a bio because that's what people are gonna look at and they're gonna decide whether to follow you or not based on primarily that bio.", 'start': 264.702, 'duration': 8.225}, {'end': 274.248, 'text': "That's where it all starts.", 'start': 272.988, 'duration': 1.26}, {'end': 276.35, 'text': 'So make sure you have a good bio.', 'start': 274.548, 'duration': 1.802}, {'end': 277.691, 'text': "That's tip number one.", 'start': 276.53, 'duration': 1.161}, {'end': 284.175, 'text': 'So you have to make sure that your landing page is also mobile optimized since most Instagram users are on mobile.', 'start': 277.791, 'duration': 6.384}, {'end': 291.199, 'text': "So if you're going to put a link to your website and somebody's on the Instagram app and they see your bio and they like it,", 'start': 284.355, 'duration': 6.844}], 'summary': 'Optimize instagram bio and landing page for mobile users.', 'duration': 26.497, 'max_score': 264.702, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk264702.jpg'}, {'end': 396.316, 'src': 'embed', 'start': 368.833, 'weight': 3, 'content': [{'end': 376.942, 'text': 'You want to make sure you align your hashtags with your content and making sure the connection between the hashtag and the content is relevancy.', 'start': 368.833, 'duration': 8.109}, {'end': 382.266, 'text': 'So using the popular tags on your photos or videos might get you some immediate engagement,', 'start': 377.102, 'duration': 5.164}, {'end': 388.01, 'text': 'but it may not help with future goals like long term engagement, new interested followers and sales.', 'start': 382.266, 'duration': 5.744}, {'end': 396.316, 'text': "So here really what I'm trying to say is look, pick and choose your hashtags carefully, because if you use something broad or something non relevant,", 'start': 388.07, 'duration': 8.246}], 'summary': 'Align hashtags with content, for long-term engagement and sales.', 'duration': 27.483, 'max_score': 368.833, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk368833.jpg'}, {'end': 457.356, 'src': 'embed', 'start': 431.178, 'weight': 4, 'content': [{'end': 435.161, 'text': "they have data and they're telling us, based on the data they've collected,", 'start': 431.178, 'duration': 3.983}, {'end': 440.986, 'text': 'that the best time to post is between 2 and 3 p.m. and the best day to post is Thursday.', 'start': 435.161, 'duration': 5.825}, {'end': 451.274, 'text': 'now that may be all fine and true, according to a Sprout social study, and so you may want to go with this 2 to 3 p.m., and this is probably Local,', 'start': 440.986, 'duration': 10.288}, {'end': 454.095, 'text': "in case you're wondering what time zone you're referring to.", 'start': 451.274, 'duration': 2.821}, {'end': 455.775, 'text': 'So this is all local to you.', 'start': 454.215, 'duration': 1.56}, {'end': 457.356, 'text': 'So go ahead and try that out.', 'start': 455.795, 'duration': 1.561}], 'summary': 'Best time to post is 2-3 p.m., thursday, according to sprout social study.', 'duration': 26.178, 'max_score': 431.178, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk431178.jpg'}, {'end': 558.013, 'src': 'embed', 'start': 536.487, 'weight': 5, 'content': [{'end': 546.23, 'text': "So if you're dealing in a very competitive industry and your competitors have a lot of followers, it's very, very easy to see who's following them.", 'start': 536.487, 'duration': 9.743}, {'end': 550.392, 'text': 'So the easiest way to do this is just interact with your competitors followers.', 'start': 546.39, 'duration': 4.002}, {'end': 558.013, 'text': 'you could follow a user, like or comment on their photos, and so the more you engage with people, the more you stand to gain from them.', 'start': 550.652, 'duration': 7.361}], 'summary': "Interact with competitors' followers to gain engagement and followers in a competitive industry.", 'duration': 21.526, 'max_score': 536.487, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk536487.jpg'}, {'end': 683.013, 'src': 'embed', 'start': 657.329, 'weight': 6, 'content': [{'end': 661.771, 'text': "it'll help expose your brand to that larger audience and help build your credibility,", 'start': 657.329, 'duration': 4.442}, {'end': 664.633, 'text': "because you're connecting with somebody who has a large audience as well.", 'start': 661.771, 'duration': 2.862}, {'end': 666.274, 'text': 'so Do a little bit of homework.', 'start': 664.633, 'duration': 1.641}, {'end': 673.362, 'text': 'Find people out there in your industry who has a large following and make sure they have that email address in their profile so you can contact them.', 'start': 666.514, 'duration': 6.848}, {'end': 677.287, 'text': 'And when you contact them, you know, ask them for sponsored post pricing.', 'start': 673.442, 'duration': 3.845}, {'end': 683.013, 'text': "So if the influencer has an email address, then they're open to sponsored post or shadow.", 'start': 677.407, 'duration': 5.606}], 'summary': 'Connect with industry influencers for sponsored posts to reach larger audience and build credibility.', 'duration': 25.684, 'max_score': 657.329, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk657329.jpg'}], 'start': 3.086, 'title': 'Increasing instagram followers', 'summary': "Emphasizes the significance of instagram as a platform with 500 million daily active users, 100 million daily photo uploads, and $7 billion in revenue. it highlights tips such as a compelling bio, relevant hashtags, strategic posting times, engaging with competitors' followers, and utilizing sponsored posts for increasing followers.", 'chapters': [{'end': 693.078, 'start': 3.086, 'title': 'Increasing instagram followers: tips & best practices', 'summary': "Highlights the importance of instagram as a platform with 500 million daily active users, 100 million daily photo uploads, and $7 billion revenue generated through instagram mobile. it emphasizes the significance of a compelling bio, relevant hashtags, strategic posting times, engaging with competitors' followers, and utilizing sponsored posts for increasing followers.", 'duration': 689.992, 'highlights': ["Instagram's Significance and User Base Instagram boasts 500 million daily active users, 100 million daily photo uploads, and experienced a user base growth of more than 300% year over year, signifying its immense reach and popularity.", 'E-commerce and Advertising on Instagram Instagram has become a significant e-commerce platform, with over $7 billion revenue generated through Instagram mobile. Additionally, it offers advertising space for businesses, with more than 2 million advertisers on the platform.', 'Optimizing Bio and Mobile-Optimized Landing Pages Emphasizes the importance of a compelling and clear bio, as it serves as the introduction to the world on Instagram. Additionally, stresses the necessity of mobile-optimized landing pages for links in bios, considering the majority of Instagram users are on mobile.', 'Strategic Use of Hashtags Underlines the significance of using relevant and researched hashtags to help users find content, advising against using broad or non-relevant hashtags that may provide short-term engagement but hinder long-term interest and sales.', 'Strategic Posting Times and Engagement Recommends posting content at strategic times, highlighting the best time to post as between 2 and 3 p.m., especially on Thursdays, and encourages using platform analytics to determine the best posting times for optimal engagement.', "Engaging with Competitors' Followers Suggests interacting with competitors' followers by following them, liking, or commenting on their posts as a strategy to gain followers and engage with potential customers.", 'Utilizing Sponsored Posts and Product Reviews Advises paying for sponsored posts from influencers with large followings and email addresses in their profiles to reach a broader audience, build credibility, and expose brands to a larger market.']}], 'duration': 689.992, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk3086.jpg', 'highlights': ['Instagram boasts 500 million daily active users, 100 million daily photo uploads, and experienced a user base growth of more than 300% year over year, signifying its immense reach and popularity.', 'Instagram has become a significant e-commerce platform, with over $7 billion revenue generated through Instagram mobile. Additionally, it offers advertising space for businesses, with more than 2 million advertisers on the platform.', 'Emphasizes the importance of a compelling and clear bio, as it serves as the introduction to the world on Instagram. Additionally, stresses the necessity of mobile-optimized landing pages for links in bios, considering the majority of Instagram users are on mobile.', 'Underlines the significance of using relevant and researched hashtags to help users find content, advising against using broad or non-relevant hashtags that may provide short-term engagement but hinder long-term interest and sales.', 'Recommends posting content at strategic times, highlighting the best time to post as between 2 and 3 p.m., especially on Thursdays, and encourages using platform analytics to determine the best posting times for optimal engagement.', "Suggests interacting with competitors' followers by following them, liking, or commenting on their posts as a strategy to gain followers and engage with potential customers.", 'Advises paying for sponsored posts from influencers with large followings and email addresses in their profiles to reach a broader audience, build credibility, and expose brands to a larger market.']}, {'end': 1025.362, 'segs': [{'end': 721.871, 'src': 'embed', 'start': 693.418, 'weight': 0, 'content': [{'end': 695.679, 'text': 'You want to get yourself out there in front of people.', 'start': 693.418, 'duration': 2.261}, {'end': 697.339, 'text': 'This is the quickest way to do that.', 'start': 695.739, 'duration': 1.6}, {'end': 701.86, 'text': 'OK, so tip six, we want to use geotags for easier discoverability.', 'start': 697.619, 'duration': 4.241}, {'end': 708.182, 'text': 'So tag your images, videos or stories by tagging the location, city or venue where it was posted from.', 'start': 702.18, 'duration': 6.002}, {'end': 714.346, 'text': "so very easy to do, as you're posting, just go ahead and and there's an option in there to say, hey,", 'start': 708.442, 'duration': 5.904}, {'end': 717.508, 'text': 'where are you located or what city are you located in?', 'start': 714.346, 'duration': 3.162}, {'end': 721.871, 'text': 'so locations have their own feed and stories which you can contribute to.', 'start': 717.508, 'duration': 4.363}], 'summary': 'Use geotags for easier discoverability on social media.', 'duration': 28.453, 'max_score': 693.418, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk693418.jpg'}, {'end': 754.893, 'src': 'embed', 'start': 732.038, 'weight': 1, 'content': [{'end': 740.023, 'text': "because if you're local and you're posting your location, then again somebody in that location is likely to engage with you.", 'start': 732.038, 'duration': 7.985}, {'end': 745.647, 'text': 'so tip seven use instagram stories to attract followers and grow your user base.', 'start': 740.023, 'duration': 5.624}, {'end': 749.75, 'text': 'so stories, a really big feature on instagram.', 'start': 745.647, 'duration': 4.103}, {'end': 754.893, 'text': 'so what stories could be used for is just show footage of an environment.', 'start': 749.75, 'duration': 5.143}], 'summary': 'Use instagram stories to attract followers and engage local users. stories are a significant feature for sharing environment footage.', 'duration': 22.855, 'max_score': 732.038, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk732038.jpg'}, {'end': 809.191, 'src': 'embed', 'start': 777.372, 'weight': 2, 'content': [{'end': 780.915, 'text': "so if you are in that food industry and say you're in the pizza making business.", 'start': 777.372, 'duration': 3.543}, {'end': 790.18, 'text': 'Perfect opportunity to show people, via an Instagram story, how to make that pizza and how you make that pizza, what ingredients you use.', 'start': 781.215, 'duration': 8.965}, {'end': 792.882, 'text': 'how unique is your particular product?', 'start': 790.18, 'duration': 2.702}, {'end': 795.623, 'text': "And that's really what you want to get across when you do a story.", 'start': 793.002, 'duration': 2.621}, {'end': 799.866, 'text': "You want to show something unique and relevant that's going to grasp people's attention.", 'start': 795.723, 'duration': 4.143}, {'end': 801.527, 'text': 'You can promote a company event.', 'start': 800.006, 'duration': 1.521}, {'end': 803.468, 'text': "So if you're celebrating, say, 200, 000 subscribers.", 'start': 801.607, 'duration': 1.861}, {'end': 809.191, 'text': 'create a YouTube video or you can create an Instagram story.', 'start': 805.629, 'duration': 3.562}], 'summary': 'Food industry can showcase unique products via instagram and youtube to grasp attention and promote company events.', 'duration': 31.819, 'max_score': 777.372, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk777372.jpg'}, {'end': 839.468, 'src': 'embed', 'start': 815.114, 'weight': 4, 'content': [{'end': 821.077, 'text': 'so these are all features of a story increase interactivity with polls, sliders, etc.', 'start': 815.114, 'duration': 5.963}, {'end': 824.839, 'text': 'and then you can also mention other companies that work with or follow you.', 'start': 821.077, 'duration': 3.762}, {'end': 829.162, 'text': 'so great use of Instagram stories is do a shout out to somebody else.', 'start': 824.839, 'duration': 4.323}, {'end': 833.224, 'text': 'so instagram stories is a really big feature with instagram.', 'start': 829.162, 'duration': 4.062}, {'end': 834.345, 'text': 'check it out, you know.', 'start': 833.224, 'duration': 1.121}, {'end': 836.947, 'text': 'you can just do a search for instagram stories.', 'start': 834.345, 'duration': 2.602}, {'end': 839.468, 'text': "in fact, let's get some of you users involved.", 'start': 836.947, 'duration': 2.521}], 'summary': 'Instagram stories increase interactivity with polls, sliders, and shout-outs, a big feature with instagram.', 'duration': 24.354, 'max_score': 815.114, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk815114.jpg'}, {'end': 929.686, 'src': 'embed', 'start': 903.672, 'weight': 5, 'content': [{'end': 908.095, 'text': 'highlights serve as the easiest way to create a first impression for a potential follower.', 'start': 903.672, 'duration': 4.423}, {'end': 916.16, 'text': "so with highlights can be used to tease what your content's about, create a trailer for what your brand offers, promote and promote your product.", 'start': 908.095, 'duration': 8.065}, {'end': 917.741, 'text': 'so highlights are there.', 'start': 916.16, 'duration': 1.581}, {'end': 919.061, 'text': "it's a good feature.", 'start': 917.741, 'duration': 1.32}, {'end': 921.703, 'text': "it's a first impression for potential followers.", 'start': 919.061, 'duration': 2.642}, {'end': 924.044, 'text': "so it teases what the content's about.", 'start': 921.703, 'duration': 2.341}, {'end': 927.806, 'text': 'it creates a trailer, so to speak, for your brand and promotes your product.', 'start': 924.044, 'duration': 3.762}, {'end': 929.686, 'text': 'so use highlights and again,', 'start': 927.806, 'duration': 1.88}], 'summary': 'Highlights create first impression, tease content, promote brand & product.', 'duration': 26.014, 'max_score': 903.672, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk903672.jpg'}, {'end': 971.261, 'src': 'embed', 'start': 945.692, 'weight': 6, 'content': [{'end': 951.593, 'text': "It teases what the content's about, it promotes the product, and it really kind of accentuates that story.", 'start': 945.692, 'duration': 5.901}, {'end': 953.794, 'text': 'Tip number nine, ask for followers.', 'start': 951.733, 'duration': 2.061}, {'end': 959.735, 'text': 'So sometimes people need a little push before they can follow you on Instagram, even if they enjoy your content.', 'start': 954.054, 'duration': 5.681}, {'end': 966.897, 'text': 'So you can ask users to become your followers in the caption, the comment section, or even work it into your content.', 'start': 959.795, 'duration': 7.102}, {'end': 971.261, 'text': "So in other words, when you're posting something, don't be afraid to say, hey, follow me.", 'start': 967.057, 'duration': 4.204}], 'summary': 'Promote product and ask for followers to increase instagram following.', 'duration': 25.569, 'max_score': 945.692, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk945692.jpg'}], 'start': 693.418, 'title': 'Instagram marketing and story best practices', 'summary': 'Covers instagram marketing tips such as using geotags and stories for discoverability, and best practices for creating engaging instagram stories including polls and sliders to boost interactivity and followers.', 'chapters': [{'end': 815.114, 'start': 693.418, 'title': 'Instagram marketing tips', 'summary': 'Discusses using geotags for discoverability, leveraging instagram stories to attract followers and grow user base, and promoting products through unique and relevant content, with a focus on engaging with local audiences and utilizing stories for showcasing behind-the-scenes content and promoting company events.', 'duration': 121.696, 'highlights': ["Using geotags for easier discoverability by tagging the location, city, or venue where the content was posted from, contributing to the location's feed and stories, and increasing engagement, which is beneficial for local businesses.", 'Utilizing Instagram stories to attract followers and grow user base, showcasing behind-the-scenes content, promoting products, endorsing company blog posts, and posting positive user reviews.', "Showing unique and relevant content through Instagram stories to grasp people's attention, such as showcasing the pizza making process in the food industry or promoting company events like celebrating subscribers.", 'Highlighting the importance of using Instagram stories to show footage of different environments, such as offices, homes, playgrounds, and golf courses, and posting content relevant to the industry, like showcasing how a particular bread or cake is made.']}, {'end': 1025.362, 'start': 815.114, 'title': 'Instagram story best practices', 'summary': 'Discusses best practices for creating engaging instagram stories, including the use of polls and sliders to increase interactivity, highlighting important stories for a first impression, and asking for followers to boost engagement and following.', 'duration': 210.248, 'highlights': ['Use of polls and sliders to increase interactivity The feature increases interactivity and engagement with the audience.', 'Highlighting important stories for a first impression Highlights serve as the easiest way to create a first impression for a potential follower, teasing content and promoting products.', 'Asking for followers to boost engagement and following Encouraging users to become followers can help increase engagement and following, similar to asking for subscribers on YouTube.']}], 'duration': 331.944, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk693418.jpg', 'highlights': ["Using geotags for easier discoverability by tagging the location, city, or venue where the content was posted from, contributing to the location's feed and stories, and increasing engagement, which is beneficial for local businesses.", 'Utilizing Instagram stories to attract followers and grow user base, showcasing behind-the-scenes content, promoting products, endorsing company blog posts, and posting positive user reviews.', "Showing unique and relevant content through Instagram stories to grasp people's attention, such as showcasing the pizza making process in the food industry or promoting company events like celebrating subscribers.", 'Highlighting the importance of using Instagram stories to show footage of different environments, such as offices, homes, playgrounds, and golf courses, and posting content relevant to the industry, like showcasing how a particular bread or cake is made.', 'Use of polls and sliders to increase interactivity The feature increases interactivity and engagement with the audience.', 'Highlighting important stories for a first impression Highlights serve as the easiest way to create a first impression for a potential follower, teasing content and promoting products.', 'Asking for followers to boost engagement and following Encouraging users to become followers can help increase engagement and following, similar to asking for subscribers on YouTube.']}, {'end': 1295.231, 'segs': [{'end': 1126.376, 'src': 'embed', 'start': 1025.502, 'weight': 0, 'content': [{'end': 1029.446, 'text': 'So tip number 10, take on the latest trends to get more followers.', 'start': 1025.502, 'duration': 3.944}, {'end': 1036.155, 'text': 'So align your content to cater to trendy topics or hashtags to improve engagement and discoverability.', 'start': 1029.507, 'duration': 6.648}, {'end': 1040.52, 'text': "So really what we're trying to say here is your competitors follow influencers.", 'start': 1036.355, 'duration': 4.165}, {'end': 1046.223, 'text': 'What are the latest trends? And you can get an idea of the latest trends by looking at hashtags.', 'start': 1040.8, 'duration': 5.423}, {'end': 1048.525, 'text': 'So what hashtags are trending?', 'start': 1046.383, 'duration': 2.142}, {'end': 1050.786, 'text': 'Which ones are people using the most?', 'start': 1048.605, 'duration': 2.181}, {'end': 1055.429, 'text': "So really, what you want to do is whatever's trending in your industry, you know.", 'start': 1050.966, 'duration': 4.463}, {'end': 1056.95, 'text': 'ride that wave, so to speak.', 'start': 1055.429, 'duration': 1.521}, {'end': 1062.136, 'text': "Now it doesn't have to take on your entire profile, but there's nothing wrong with one or two posts.", 'start': 1057.23, 'duration': 4.906}, {'end': 1066.961, 'text': "If something's really taking on popularity, then go ahead and post about it as well.", 'start': 1062.216, 'duration': 4.745}, {'end': 1073.088, 'text': "You know, for example, in the wine industry, if there's a new wine that really came out that's really gaining some popularity,", 'start': 1067.061, 'duration': 6.027}, {'end': 1077.033, 'text': 'go ahead and post about it with the same hashtag and with the unique hashtag.', 'start': 1073.088, 'duration': 3.945}, {'end': 1085.717, 'text': "So don't be afraid to, you know, ride the wave of popularity, so to speak, because it shows that, you know, you know what you're talking about.", 'start': 1077.273, 'duration': 8.444}, {'end': 1090.98, 'text': "It adds some credibility and it's going to get some viewers over to your Instagram profile.", 'start': 1085.757, 'duration': 5.223}, {'end': 1092.161, 'text': 'So keep in mind.', 'start': 1091.08, 'duration': 1.081}, {'end': 1100.705, 'text': "you need to keep your content relevant, because if your audience is interested in what you have to offer, then they're going to be engaged.", 'start': 1092.161, 'duration': 8.544}, {'end': 1104.967, 'text': "However, you know if you're joining the discussion in a relevant manner.", 'start': 1100.945, 'duration': 4.022}, {'end': 1108.448, 'text': 'keeping in mind whether your audience will interact or not is important,', 'start': 1104.967, 'duration': 3.481}, {'end': 1114.111, 'text': 'but just always keep in mind you always want to stay within your industry and relevancy for your target audience.', 'start': 1108.448, 'duration': 5.663}, {'end': 1116.972, 'text': 'So tip number 11, run contests and giveaways.', 'start': 1114.311, 'duration': 2.661}, {'end': 1122.694, 'text': 'And so just like on YouTube, just like on Facebook, I mean, Instagram is no different.', 'start': 1117.272, 'duration': 5.422}, {'end': 1126.376, 'text': 'You can increase reach and exposure by running contests.', 'start': 1122.814, 'duration': 3.562}], 'summary': 'Align content with latest trends, use trending hashtags, run contests to increase reach and engagement.', 'duration': 100.874, 'max_score': 1025.502, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk1025502.jpg'}, {'end': 1285.042, 'src': 'embed', 'start': 1256.18, 'weight': 1, 'content': [{'end': 1264.104, 'text': "so if you start varying it and branching out, then it's going to muddy the water, so to speak, and you're probably going to get less engagement.", 'start': 1256.18, 'duration': 7.924}, {'end': 1265.884, 'text': 'so set a theme on instagram.', 'start': 1264.104, 'duration': 1.78}, {'end': 1274.752, 'text': "by maintaining consistency, your personality filters colors and layout, and really what I'm referring to is post, and when you have post something,", 'start': 1265.884, 'duration': 8.868}, {'end': 1277.535, 'text': "you're, you're really creating a personality for yourself.", 'start': 1274.752, 'duration': 2.783}, {'end': 1285.042, 'text': "okay. so if you're in fashion, for example, and you're in the jeans industry, well, jeans, jeans, jeans, right, that's your personality.", 'start': 1277.535, 'duration': 7.507}], 'summary': 'Consistent instagram theme leads to higher engagement, e.g. in fashion industry focus on jeans.', 'duration': 28.862, 'max_score': 1256.18, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk1256180.jpg'}], 'start': 1025.502, 'title': 'Leveraging social media trends and instagram marketing', 'summary': 'Emphasizes aligning content with trending topics and hashtags for improved engagement and discoverability. it also highlights the significance of running contests and giveaways on instagram to increase reach and engagement, and maintaining post consistency for enhanced audience conversion.', 'chapters': [{'end': 1085.717, 'start': 1025.502, 'title': 'Utilizing latest trends for social media growth', 'summary': 'Emphasizes the importance of aligning content with trending topics and hashtags to improve engagement and discoverability, suggesting that businesses should ride the wave of popular trends to enhance their presence on social media platforms.', 'duration': 60.215, 'highlights': ['Align content with trending topics or hashtags to improve engagement and discoverability.', 'Utilize popular hashtags and trends to ride the wave of industry popularity.', 'Posting about trending topics can demonstrate industry knowledge and boost engagement.']}, {'end': 1295.231, 'start': 1085.757, 'title': 'Instagram marketing tips', 'summary': 'Highlights the importance of running contests and giveaways on instagram to increase reach and engagement, and emphasizes the significance of maintaining consistency in posts to enhance audience conversion, with examples and benefits provided.', 'duration': 209.474, 'highlights': ['Running contests and giveaways on Instagram can increase reach and exposure, as followers often tag their friends, potentially bringing in new audience members.', 'Consistency in posting content on Instagram, focusing on a specific theme, can significantly impact audience conversion and engagement, reducing the need for extensive effort in content production.', 'Relevance and industry consistency are crucial for maintaining audience engagement on Instagram, as varying content may lead to decreased audience interaction.', 'Engaging in relevant discussions and content that interests the audience is key to ensuring high levels of engagement on Instagram.', 'Maintaining a consistent theme on Instagram, such as focusing on a specific industry or product, helps in creating a recognizable and engaging personality for the Instagram profile.']}], 'duration': 269.729, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk1025502.jpg', 'highlights': ['Running contests and giveaways on Instagram can increase reach and exposure, as followers often tag their friends, potentially bringing in new audience members.', 'Consistency in posting content on Instagram, focusing on a specific theme, can significantly impact audience conversion and engagement, reducing the need for extensive effort in content production.', 'Relevance and industry consistency are crucial for maintaining audience engagement on Instagram, as varying content may lead to decreased audience interaction.', 'Engaging in relevant discussions and content that interests the audience is key to ensuring high levels of engagement on Instagram.', 'Maintaining a consistent theme on Instagram, such as focusing on a specific industry or product, helps in creating a recognizable and engaging personality for the Instagram profile.', 'Align content with trending topics or hashtags to improve engagement and discoverability.', 'Utilize popular hashtags and trends to ride the wave of industry popularity.', 'Posting about trending topics can demonstrate industry knowledge and boost engagement.']}, {'end': 1523.081, 'segs': [{'end': 1350.969, 'src': 'heatmap', 'start': 1295.231, 'weight': 0, 'content': [{'end': 1301.995, 'text': 'so if you stay consistent with thin jeans and outfits that go with jeans, then i think people are going to start to pick up on that personality.', 'start': 1295.231, 'duration': 6.764}, {'end': 1314.783, 'text': "so tip 13 keep track of your instagram following so you can analyze the growth of your channel with tools like socialblade that can tell you how many followers you've lost over time and how engaged they are.", 'start': 1301.995, 'duration': 12.788}, {'end': 1321.087, 'text': "okay, so you can use data gather from here and from Instagram business account to diagnose where you're faltering.", 'start': 1314.943, 'duration': 6.144}, {'end': 1324.35, 'text': "so let's take a look at social blade as an example here.", 'start': 1321.087, 'duration': 3.263}, {'end': 1327.552, 'text': "so if I go over here, I'm gonna go to social blade.", 'start': 1324.35, 'duration': 3.202}, {'end': 1335.297, 'text': 'here I can enter in basically any account after a register and I could see how that account has performed.', 'start': 1327.552, 'duration': 7.745}, {'end': 1336.498, 'text': 'you know where they rank.', 'start': 1335.297, 'duration': 1.201}, {'end': 1341.342, 'text': 'you know how many uploads they have, what country they focused on one industry.', 'start': 1336.498, 'duration': 4.844}, {'end': 1345.745, 'text': "and the beauty here is, I could see and I'm looking at YouTube as an example.", 'start': 1341.342, 'duration': 4.403}, {'end': 1346.686, 'text': 'I could see.', 'start': 1345.745, 'duration': 0.941}, {'end': 1348.667, 'text': 'you know how my post to perform.', 'start': 1346.686, 'duration': 1.981}, {'end': 1350.969, 'text': 'well, you could do this for Instagram.', 'start': 1348.667, 'duration': 2.302}], 'summary': 'Consistency in outfit choices can influence personality perception. tracking instagram following with tools like social blade is crucial for analyzing growth and engagement.', 'duration': 41.267, 'max_score': 1295.231, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk1295231.jpg'}, {'end': 1467.785, 'src': 'heatmap', 'start': 1382.074, 'weight': 3, 'content': [{'end': 1389.601, 'text': "And when you go to insights, you're also going to see, you know, what your reach is, how many impressions and some engagement metrics.", 'start': 1382.074, 'duration': 7.527}, {'end': 1393.204, 'text': "terms of your audience, where they're located, the age range.", 'start': 1389.801, 'duration': 3.403}, {'end': 1396.627, 'text': "okay, you're gonna also see some content related information.", 'start': 1393.204, 'duration': 3.423}, {'end': 1404.673, 'text': "so there's a lot you could see from the, the instagram insights, analytics, insights, but you can also see additional information from socialblade.", 'start': 1396.627, 'duration': 8.046}, {'end': 1409.518, 'text': "So the key here is, when you're looking at your data, you want to look for patterns.", 'start': 1404.853, 'duration': 4.665}, {'end': 1416.426, 'text': 'In post, what post received the most amount of engagement? So if you see something working, obviously replicate it.', 'start': 1409.859, 'duration': 6.567}, {'end': 1419.59, 'text': "You don't want to replicate it immediately, but make note of it.", 'start': 1416.466, 'duration': 3.124}, {'end': 1421.27, 'text': 'and use it for future content.', 'start': 1419.87, 'duration': 1.4}, {'end': 1424.131, 'text': 'So tip 14, use Instagram ads.', 'start': 1421.31, 'duration': 2.821}, {'end': 1428.013, 'text': 'So Instagram ads give you complete control over advertisements.', 'start': 1424.171, 'duration': 3.842}, {'end': 1429.833, 'text': 'So how they appear and who sees them.', 'start': 1428.233, 'duration': 1.6}, {'end': 1435.795, 'text': 'So with Instagram ads, you can run photos, you can run videos, carousels, slideshows, stories.', 'start': 1430.053, 'duration': 5.742}, {'end': 1440.236, 'text': 'So we mentioned this on other webinars for Facebook advertising.', 'start': 1436.015, 'duration': 4.221}, {'end': 1441.537, 'text': "It's worth repeating.", 'start': 1440.477, 'duration': 1.06}, {'end': 1448.259, 'text': 'So if I go back into say Facebook ads manager, I can pick and choose my placements.', 'start': 1441.897, 'duration': 6.362}, {'end': 1452.56, 'text': 'And really what I wanna do is pick and choose, for example, Instagram.', 'start': 1448.799, 'duration': 3.761}, {'end': 1455.801, 'text': 'And so I have Instagram feed, I have Instagram stories.', 'start': 1452.68, 'duration': 3.121}, {'end': 1461.983, 'text': 'So, and I could see what the video requirement or the media requirement is for running on Instagram.', 'start': 1456.141, 'duration': 5.842}, {'end': 1467.785, 'text': 'So with Instagram, you can run stories, you can run videos, single image ads, you can run carousel.', 'start': 1462.183, 'duration': 5.602}], 'summary': 'Instagram insights offer reach, impressions, engagement metrics. instagram ads provide control over ads, including photos, videos, carousels, and stories.', 'duration': 58.162, 'max_score': 1382.074, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk1382074.jpg'}, {'end': 1523.081, 'src': 'embed', 'start': 1499.071, 'weight': 7, 'content': [{'end': 1506.983, 'text': 'Other advantages scalable pricing, self-serve and instant, robust reporting and highly refined audience retargeting.', 'start': 1499.071, 'duration': 7.912}, {'end': 1509.546, 'text': 'So all of that is in the Facebook Ads Manager.', 'start': 1507.203, 'duration': 2.343}, {'end': 1515.294, 'text': 'You can get all the reporting you need, meaning you know, saw the ad.', 'start': 1509.566, 'duration': 5.728}, {'end': 1516.555, 'text': 'did they click on it?', 'start': 1515.294, 'duration': 1.261}, {'end': 1518.657, 'text': 'okay, you can refine that target audience.', 'start': 1516.555, 'duration': 2.102}, {'end': 1523.081, 'text': 'you can go back into facebook ads manager and refine who your audience is.', 'start': 1518.657, 'duration': 4.424}], 'summary': 'Facebook ads manager offers scalable pricing, instant reporting, and refined audience retargeting.', 'duration': 24.01, 'max_score': 1499.071, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk1499071.jpg'}], 'start': 1295.231, 'title': 'Maximizing instagram growth', 'summary': 'Provides tips for maximizing instagram growth, including staying consistent with jeans-related content, using tools like socialblade to analyze follower growth and engagement, leveraging data from instagram business account to diagnose areas of improvement, accessing instagram business insights, analyzing reach, impressions, engagement metrics, audience location, and age range, using the data to identify successful posts and replicate them, and discussing the benefits of using instagram ads through facebook ads manager, including complete control over advertisements, various ad formats, detailed audience targeting, scalable pricing, and robust reporting.', 'chapters': [{'end': 1361.137, 'start': 1295.231, 'title': 'Maximizing instagram growth', 'summary': 'Provides tips for maximizing instagram growth, including staying consistent with jeans-related content, using tools like socialblade to analyze follower growth and engagement, and leveraging data from instagram business account to diagnose areas of improvement.', 'duration': 65.906, 'highlights': ['Using tools like SocialBlade to analyze follower growth and engagement, which can provide insights into the performance of posts and overall account performance.', 'Staying consistent with jeans-related content to build a recognizable personality and attract followers.', 'Utilizing data from Instagram business account to diagnose areas of improvement and identify where the channel may be faltering.']}, {'end': 1416.426, 'start': 1361.137, 'title': 'Instagram business insights', 'summary': 'Discusses how to access instagram business insights, including analyzing reach, impressions, engagement metrics, audience location, and age range, and using the data to identify successful posts and replicate them.', 'duration': 55.289, 'highlights': ['You can access Instagram business insights through the app by clicking on the upper right three lines and selecting insights, where you can view reach, impressions, engagement metrics, audience location, and age range.', 'Analyzing data from Instagram insights and socialblade can help identify patterns in post engagement, allowing for successful posts to be replicated.', 'Instagram insights provide information on audience location, age range, reach, impressions, and engagement metrics, enabling users to understand their audience and tailor their content accordingly.']}, {'end': 1523.081, 'start': 1416.466, 'title': 'Instagram ads for facebook ads manager', 'summary': 'Discusses the benefits of using instagram ads through facebook ads manager, including complete control over advertisements, various ad formats, and detailed audience targeting, leading to scalable pricing and robust reporting.', 'duration': 106.615, 'highlights': ['Instagram ads offer complete control over advertisements and allow running photos, videos, carousels, slideshows, and stories, providing various ad formats for promotion.', 'Using Facebook Ads Manager, advertisers can pick and choose their placements, such as Instagram feed and stories, and receive detailed information on audience size, potential reach, and daily results for their ads.', 'Facebook Ads Manager provides scalable pricing, self-serve and instant ad management, robust reporting, and highly refined audience retargeting, enhancing the overall advertising experience.']}], 'duration': 227.85, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk1295231.jpg', 'highlights': ['Using tools like SocialBlade to analyze follower growth and engagement for insights into overall account performance.', 'Staying consistent with jeans-related content to build a recognizable personality and attract followers.', 'Utilizing data from Instagram business account to diagnose areas of improvement and identify faltering channels.', 'Accessing Instagram business insights to view reach, impressions, engagement metrics, audience location, and age range.', 'Analyzing data from Instagram insights and SocialBlade to identify patterns in post engagement for successful post replication.', 'Instagram insights provide information on audience location, age range, reach, impressions, and engagement metrics.', 'Instagram ads offer complete control over advertisements and various ad formats for promotion.', 'Using Facebook Ads Manager for detailed information on audience size, potential reach, and daily results for ads.', 'Facebook Ads Manager provides scalable pricing, self-serve and instant ad management, robust reporting, and refined audience retargeting.']}, {'end': 1862.494, 'segs': [{'end': 1605.166, 'src': 'embed', 'start': 1544.198, 'weight': 0, 'content': [{'end': 1548.44, 'text': 'so we want to create visually attractive and eye-catching ads.', 'start': 1544.198, 'duration': 4.242}, {'end': 1552.141, 'text': "so if you are going to run ads, you know here's some things to keep in mind.", 'start': 1548.44, 'duration': 3.701}, {'end': 1555.843, 'text': 'okay, you want to use images that are natural and seem native.', 'start': 1552.141, 'duration': 3.702}, {'end': 1558.344, 'text': "okay, you don't want to use any stock photography.", 'start': 1555.843, 'duration': 2.501}, {'end': 1561.085, 'text': "first off, you want to use something that you've done.", 'start': 1558.344, 'duration': 2.741}, {'end': 1565.727, 'text': 'okay, you want to minimize the amount of text, so let the image do the talking.', 'start': 1561.085, 'duration': 4.642}, {'end': 1569.789, 'text': 'you want to ensure your caption relates to the image and resonates with your audience.', 'start': 1565.727, 'duration': 4.062}, {'end': 1573.89, 'text': 'okay, so you have an opportunity to add some text below the image.', 'start': 1570.049, 'duration': 3.841}, {'end': 1576.611, 'text': 'okay, so make sure it resonates.', 'start': 1573.89, 'duration': 2.721}, {'end': 1582.813, 'text': 'and then, of course, use hashtags to show your ads to target your audience, but a wider, relevant audience.', 'start': 1576.611, 'duration': 6.202}, {'end': 1585.454, 'text': 'so hashtags do play a role here as well.', 'start': 1582.813, 'duration': 2.641}, {'end': 1587.214, 'text': 'so these are some tips.', 'start': 1585.454, 'duration': 1.76}, {'end': 1590.375, 'text': "if you're going to create ads, you want to take these into account.", 'start': 1587.214, 'duration': 3.161}, {'end': 1598.498, 'text': 'the whole point of the ad is to get people over to either web page or to your profile page, okay, so that they can engage and take action.', 'start': 1590.375, 'duration': 8.123}, {'end': 1605.166, 'text': "So Instagram ads will help showcase your product, service or brand in a way that's memorable and unique.", 'start': 1598.678, 'duration': 6.488}], 'summary': 'Tips for creating visually appealing instagram ads: use natural images, minimal text, and relevant hashtags to engage and drive action.', 'duration': 60.968, 'max_score': 1544.198, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk1544198.jpg'}, {'end': 1755.242, 'src': 'heatmap', 'start': 1692.458, 'weight': 3, 'content': [{'end': 1699.32, 'text': 'this is just a good example of what you can do and have fun with, you know, with an example like pizza, just to give you some ideas.', 'start': 1692.458, 'duration': 6.862}, {'end': 1701.74, 'text': "so let's move on to tip 16.", 'start': 1699.32, 'duration': 2.42}, {'end': 1708.362, 'text': 'take advantage of instagram tools so you can use scheduling tools like later hootsuite and buffer.', 'start': 1701.74, 'duration': 6.622}, {'end': 1710.222, 'text': "so i can't stress this enough.", 'start': 1708.362, 'duration': 1.86}, {'end': 1717.625, 'text': "you know, when it comes to measuring the engagement of your instagram post, you're definitely going to need a social media tool.", 'start': 1710.222, 'duration': 7.403}, {'end': 1719.986, 'text': "so you're also going to need it if you do.", 'start': 1717.625, 'duration': 2.361}, {'end': 1723.347, 'text': 'a lot of you know posting on instagram.', 'start': 1719.986, 'duration': 3.361}, {'end': 1725.228, 'text': "so let's take a look at an example.", 'start': 1723.347, 'duration': 1.881}, {'end': 1727.208, 'text': "we'll use later.com.", 'start': 1725.228, 'duration': 1.98}, {'end': 1729.369, 'text': 'so if i go to later here i can see.', 'start': 1727.208, 'duration': 2.161}, {'end': 1734.711, 'text': 'you know i can use this to upload my images to my profile.', 'start': 1729.369, 'duration': 5.342}, {'end': 1737.532, 'text': "so here you can see it's scheduled throughout the day of the week.", 'start': 1734.711, 'duration': 2.821}, {'end': 1739.913, 'text': "so that way we're not overlapping.", 'start': 1737.992, 'duration': 1.921}, {'end': 1744.756, 'text': "you know we're scheduling based on the times of the day that people are going to look at this.", 'start': 1739.913, 'duration': 4.843}, {'end': 1745.817, 'text': 'so you know.', 'start': 1744.756, 'duration': 1.061}, {'end': 1746.737, 'text': 'here i could see.', 'start': 1745.817, 'duration': 0.92}, {'end': 1748.418, 'text': 'you know particular stories.', 'start': 1746.737, 'duration': 1.681}, {'end': 1751.18, 'text': 'if any stories are posted, okay, i can look at it.', 'start': 1748.418, 'duration': 2.762}, {'end': 1755.242, 'text': "from a weekly or monthly preview, i could see what's been posted.", 'start': 1751.18, 'duration': 4.062}], 'summary': 'Utilize instagram tools like later, hootsuite, and buffer for scheduling and measuring engagement of posts to avoid overlap and optimize posting times.', 'duration': 62.784, 'max_score': 1692.458, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk1692458.jpg'}, {'end': 1864.615, 'src': 'embed', 'start': 1840.497, 'weight': 5, 'content': [{'end': 1847.923, 'text': 'So remember these tools place an emphasis on automation, okay, enabling you to automatically post at a scheduled time.', 'start': 1840.497, 'duration': 7.426}, {'end': 1852.086, 'text': 'So you want to lock it in at a certain period of time and not have to worry about it.', 'start': 1847.983, 'duration': 4.103}, {'end': 1858.731, 'text': 'So it allows you to really hone in on that particular time of the day and day of the week,', 'start': 1852.206, 'duration': 6.525}, {'end': 1862.494, 'text': "so that you're really maximizing your chances of getting good engagement.", 'start': 1858.731, 'duration': 3.763}, {'end': 1864.615, 'text': 'Okay, so develop your own signature style.', 'start': 1862.554, 'duration': 2.061}], 'summary': 'Automation tools enable scheduled posting for better engagement.', 'duration': 24.118, 'max_score': 1840.497, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk1840497.jpg'}], 'start': 1523.081, 'title': 'Instagram advertising tips & analytics', 'summary': 'Discusses tips for visually attractive and eye-catching ads, using natural images, minimizing text, and utilizing hashtags to reach a wider, relevant audience. it also emphasizes the importance of instagram advertising to showcase products or services and the use of instagram tools such as later.com, hootsuite, and buffer for scheduling and analytics, with a focus on automation and maximizing engagement.', 'chapters': [{'end': 1587.214, 'start': 1523.081, 'title': 'Instagram advertising tips', 'summary': 'Discusses tips for advertising on instagram, emphasizing the need for visually attractive and eye-catching ads, using natural images, minimizing text, and utilizing hashtags to reach a wider, relevant audience.', 'duration': 64.133, 'highlights': ['Creating visually attractive and eye-catching ads is crucial for advertising on Instagram, emphasizing the use of natural images and minimizing text.', 'Using hashtags to show ads to target audiences and a wider, relevant audience plays a significant role in Instagram advertising.', 'Ensuring that the caption relates to the image and resonates with the audience is essential for effective Instagram advertising.']}, {'end': 1862.494, 'start': 1587.214, 'title': 'Instagram advertising tips & analytics', 'summary': 'Discusses the importance of instagram advertising to showcase products or services, with a focus on using instagram tools such as later.com, hootsuite, and buffer for scheduling and analytics, emphasizing the need for automation and maximizing engagement.', 'duration': 275.28, 'highlights': ['The chapter discusses the importance of Instagram advertising to showcase products or services. Emphasizes the role of Instagram ads in promoting products, services, or brands to a wide audience.', 'Using Instagram tools such as later.com, Hootsuite, and Buffer for scheduling and analytics. Emphasizes the use of scheduling tools like later.com, Hootsuite, and Buffer for managing and analyzing Instagram posts, stories, and hashtags.', 'Emphasizing the need for automation and maximizing engagement. Stresses the importance of automation in scheduling posts at optimal times to maximize engagement and the need for analyzing post performance to learn from best practices and improve future content.']}], 'duration': 339.413, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk1523081.jpg', 'highlights': ['Creating visually attractive and eye-catching ads is crucial for advertising on Instagram, emphasizing the use of natural images and minimizing text.', 'Using hashtags to show ads to target audiences and a wider, relevant audience plays a significant role in Instagram advertising.', 'The chapter discusses the importance of Instagram advertising to showcase products or services. Emphasizes the role of Instagram ads in promoting products, services, or brands to a wide audience.', 'Using Instagram tools such as later.com, Hootsuite, and Buffer for scheduling and analytics. Emphasizes the use of scheduling tools like later.com, Hootsuite, and Buffer for managing and analyzing Instagram posts, stories, and hashtags.', 'Ensuring that the caption relates to the image and resonates with the audience is essential for effective Instagram advertising.', 'Emphasizing the need for automation and maximizing engagement. Stresses the importance of automation in scheduling posts at optimal times to maximize engagement and the need for analyzing post performance to learn from best practices and improve future content.']}, {'end': 2208.978, 'segs': [{'end': 1892.043, 'src': 'embed', 'start': 1862.554, 'weight': 0, 'content': [{'end': 1864.615, 'text': 'Okay, so develop your own signature style.', 'start': 1862.554, 'duration': 2.061}, {'end': 1870.596, 'text': "So set up a style and content theme so that you're able to stand out amongst the various competitors.", 'start': 1864.675, 'duration': 5.921}, {'end': 1877.318, 'text': 'So, you know, again, just going back to our pizza example, lots of good photos of pizza, you know, but this is their style.', 'start': 1870.696, 'duration': 6.622}, {'end': 1878.219, 'text': 'This is who they are.', 'start': 1877.358, 'duration': 0.861}, {'end': 1879.879, 'text': "You know, they're not a particular brand.", 'start': 1878.239, 'duration': 1.64}, {'end': 1881.78, 'text': "They're just, you know, people who like pizza.", 'start': 1879.899, 'duration': 1.881}, {'end': 1883.22, 'text': "Okay, and they're having fun with it.", 'start': 1881.94, 'duration': 1.28}, {'end': 1884.801, 'text': "Okay, so that's their style.", 'start': 1883.24, 'duration': 1.561}, {'end': 1892.043, 'text': "You know, they're posting really good shots of all this different types of pizza, different styles, different toppings, just to give you an idea.", 'start': 1884.981, 'duration': 7.062}], 'summary': 'Develop a signature style to stand out, like the pizza example with various photos and different toppings.', 'duration': 29.489, 'max_score': 1862.554, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk1862554.jpg'}, {'end': 1952.203, 'src': 'embed', 'start': 1921.762, 'weight': 5, 'content': [{'end': 1922.923, 'text': "We'd love to hear your thoughts.", 'start': 1921.762, 'duration': 1.161}, {'end': 1927.006, 'text': 'so tip 18 use user engagement to your advantage.', 'start': 1923.303, 'duration': 3.703}, {'end': 1930.308, 'text': 'so i just mentioned that using the later example.', 'start': 1927.006, 'duration': 3.302}, {'end': 1935.972, 'text': "so we want to be able to learn from what's working and not working.", 'start': 1930.308, 'duration': 5.664}, {'end': 1942.276, 'text': 'so user generated content shows off your brand to be authentic and improves your relationship with your followers.', 'start': 1935.972, 'duration': 6.304}, {'end': 1945.859, 'text': "so you know you want to be unique with the content that you're posting.", 'start': 1942.276, 'duration': 3.583}, {'end': 1952.203, 'text': "so If you do that, you're likely to build that relationship and, you know, increase your followers.", 'start': 1945.859, 'duration': 6.344}], 'summary': 'Leverage user engagement for authentic brand content, leading to increased followers.', 'duration': 30.441, 'max_score': 1921.762, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk1921762.jpg'}, {'end': 2010.562, 'src': 'embed', 'start': 1985.908, 'weight': 4, 'content': [{'end': 1992.672, 'text': "so you could set up a unique hashtag and say hey, use this hashtag and that'll help you gain some followers.", 'start': 1985.908, 'duration': 6.764}, {'end': 1996.434, 'text': "that'll help you gain some notoriety and some visibility on your platform.", 'start': 1992.672, 'duration': 3.762}, {'end': 2002.898, 'text': 'tip 19 use high quality images and videos, just like on youtube, just like on facebook.', 'start': 1996.434, 'duration': 6.464}, {'end': 2008.06, 'text': "instagram's no different images must be of high quality, authentic and original.", 'start': 2002.898, 'duration': 5.162}, {'end': 2010.562, 'text': 'i mean again one more time going back to the pizza.', 'start': 2008.06, 'duration': 2.502}], 'summary': 'Use unique hashtag for gaining followers, ensure high quality images and videos on instagram.', 'duration': 24.654, 'max_score': 1985.908, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk1985908.jpg'}, {'end': 2137.397, 'src': 'embed', 'start': 2108.584, 'weight': 3, 'content': [{'end': 2113.226, 'text': 'So tip 20, promote your Instagram page and other social media channels.', 'start': 2108.584, 'duration': 4.642}, {'end': 2116.748, 'text': 'So Facebook and Instagram are part of the same family.', 'start': 2113.506, 'duration': 3.242}, {'end': 2125.492, 'text': "So this seems like a natural, but you know, don't be afraid to promote it on other channels like Pinterest or YouTube.", 'start': 2116.848, 'duration': 8.644}, {'end': 2129.974, 'text': 'The whole idea is to get users to your Instagram page and encourage them to follow it.', 'start': 2125.672, 'duration': 4.302}, {'end': 2137.397, 'text': 'So, you know, you can always put that URL in, you know, other platforms like YouTube, nothing wrong with that at all.', 'start': 2130.074, 'duration': 7.323}], 'summary': 'Promote instagram on other platforms to increase followers.', 'duration': 28.813, 'max_score': 2108.584, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk2108584.jpg'}], 'start': 1862.554, 'title': 'Developing a unique style and maximizing instagram engagement', 'summary': 'Emphasizes the importance of developing a unique style and content theme to stand out in a competitive market, using the example of a pizza brand. it also focuses on maximizing instagram success through user engagement, high-quality content, and cross-platform promotion, aiming to increase user engagement and followers.', 'chapters': [{'end': 1903.109, 'start': 1862.554, 'title': 'Developing a signature style', 'summary': 'Emphasizes the importance of developing a unique style and content theme to stand out in a competitive market, using the example of a pizza brand that focuses on various styles, toppings, and fun posts to showcase their unique identity.', 'duration': 40.555, 'highlights': ["The importance of setting up a unique style and content theme to stand out among competitors is highlighted, with the example of a pizza brand's distinct identity and fun approach.", "Emphasizing the significance of showcasing a unique style and content theme to differentiate from competitors, using the example of a pizza brand's diverse posts about different pizza styles and toppings.", 'The example of a pizza brand effectively demonstrates the impact of a unique style and content theme in capturing the popularity and creative potential of a simple product like pizza.']}, {'end': 2208.978, 'start': 1903.109, 'title': 'Maximizing instagram engagement', 'summary': 'Emphasizes using user engagement, high-quality content, and cross-platform promotion to maximize instagram success, with tips including leveraging user-generated content, posting high-quality images and videos, and promoting the instagram page across various platforms, aiming to increase user engagement and followers.', 'duration': 305.869, 'highlights': ['Leverage user-generated content to show authenticity and improve relationship with followers. User-generated content can help to improve the relationship with followers and show the authenticity of the brand, ultimately increasing user engagement and followers.', 'Use high-quality images and videos to maintain user interest and engagement. Posting high-quality and original images and videos is crucial to maintaining user interest and engagement, as well as increasing visibility on the platform.', 'Promote the Instagram page on various social media platforms to increase followers and engagement. Cross-platform promotion of the Instagram page, including on platforms like Facebook, Pinterest, YouTube, and offline through print ads and relevant events, can significantly increase user engagement and followers.']}], 'duration': 346.424, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/ZXgfGnVUwnk/pics/ZXgfGnVUwnk1862554.jpg', 'highlights': ['The example of a pizza brand effectively demonstrates the impact of a unique style and content theme in capturing the popularity and creative potential of a simple product like pizza.', "Emphasizing the significance of showcasing a unique style and content theme to differentiate from competitors, using the example of a pizza brand's diverse posts about different pizza styles and toppings.", "The importance of setting up a unique style and content theme to stand out among competitors is highlighted, with the example of a pizza brand's distinct identity and fun approach.", 'Promote the Instagram page on various social media platforms to increase followers and engagement. Cross-platform promotion of the Instagram page, including on platforms like Facebook, Pinterest, YouTube, and offline through print ads and relevant events, can significantly increase user engagement and followers.', 'Use high-quality images and videos to maintain user interest and engagement. Posting high-quality and original images and videos is crucial to maintaining user interest and engagement, as well as increasing visibility on the platform.', 'Leverage user-generated content to show authenticity and improve relationship with followers. User-generated content can help to improve the relationship with followers and show the authenticity of the brand, ultimately increasing user engagement and followers.']}], 'highlights': ['Instagram boasts 500 million daily active users, 100 million daily photo uploads, and experienced a user base growth of more than 300% year over year, signifying its immense reach and popularity.', 'Instagram has become a significant e-commerce platform, with over $7 billion revenue generated through Instagram mobile. Additionally, it offers advertising space for businesses, with more than 2 million advertisers on the platform.', 'Emphasizes the importance of a compelling and clear bio, as it serves as the introduction to the world on Instagram. Additionally, stresses the necessity of mobile-optimized landing pages for links in bios, considering the majority of Instagram users are on mobile.', 'Underlines the significance of using relevant and researched hashtags to help users find content, advising against using broad or non-relevant hashtags that may provide short-term engagement but hinder long-term interest and sales.', 'Recommends posting content at strategic times, highlighting the best time to post as between 2 and 3 p.m., especially on Thursdays, and encourages using platform analytics to determine the best posting times for optimal engagement.', "Suggests interacting with competitors' followers by following them, liking, or commenting on their posts as a strategy to gain followers and engage with potential customers.", 'Advises paying for sponsored posts from influencers with large followings and email addresses in their profiles to reach a broader audience, build credibility, and expose brands to a larger market.', "Using geotags for easier discoverability by tagging the location, city, or venue where the content was posted from, contributing to the location's feed and stories, and increasing engagement, which is beneficial for local businesses.", 'Utilizing Instagram stories to attract followers and grow user base, showcasing behind-the-scenes content, promoting products, endorsing company blog posts, and posting positive user reviews.', "Showing unique and relevant content through Instagram stories to grasp people's attention, such as showcasing the pizza making process in the food industry or promoting company events like celebrating subscribers.", 'Running contests and giveaways on Instagram can increase reach and exposure, as followers often tag their friends, potentially bringing in new audience members.', 'Consistency in posting content on Instagram, focusing on a specific theme, can significantly impact audience conversion and engagement, reducing the need for extensive effort in content production.', 'Relevance and industry consistency are crucial for maintaining audience engagement on Instagram, as varying content may lead to decreased audience interaction.', 'Engaging in relevant discussions and content that interests the audience is key to ensuring high levels of engagement on Instagram.', 'Maintaining a consistent theme on Instagram, such as focusing on a specific industry or product, helps in creating a recognizable and engaging personality for the Instagram profile.', 'Align content with trending topics or hashtags to improve engagement and discoverability.', 'Utilize popular hashtags and trends to ride the wave of industry popularity.', 'Using tools like SocialBlade to analyze follower growth and engagement for insights into overall account performance.', 'Staying consistent with jeans-related content to build a recognizable personality and attract followers.', 'Utilizing data from Instagram business account to diagnose areas of improvement and identify faltering channels.', 'Accessing Instagram business insights to view reach, impressions, engagement metrics, audience location, and age range.', 'Analyzing data from Instagram insights and SocialBlade to identify patterns in post engagement for successful post replication.', 'Instagram insights provide information on audience location, age range, reach, impressions, and engagement metrics.', 'Instagram ads offer complete control over advertisements and various ad formats for promotion.', 'Using Facebook Ads Manager for detailed information on audience size, potential reach, and daily results for ads.', 'Creating visually attractive and eye-catching ads is crucial for advertising on Instagram, emphasizing the use of natural images and minimizing text.', 'Using hashtags to show ads to target audiences and a wider, relevant audience plays a significant role in Instagram advertising.', 'The chapter discusses the importance of Instagram advertising to showcase products or services. Emphasizes the role of Instagram ads in promoting products, services, or brands to a wide audience.', 'Using Instagram tools such as later.com, Hootsuite, and Buffer for scheduling and analytics. Emphasizes the use of scheduling tools like later.com, Hootsuite, and Buffer for managing and analyzing Instagram posts, stories, and hashtags.', 'Ensuring that the caption relates to the image and resonates with the audience is essential for effective Instagram advertising.', 'Emphasizing the need for automation and maximizing engagement. Stresses the importance of automation in scheduling posts at optimal times to maximize engagement and the need for analyzing post performance to learn from best practices and improve future content.', 'The example of a pizza brand effectively demonstrates the impact of a unique style and content theme in capturing the popularity and creative potential of a simple product like pizza.', "Emphasizing the significance of showcasing a unique style and content theme to differentiate from competitors, using the example of a pizza brand's diverse posts about different pizza styles and toppings.", "The importance of setting up a unique style and content theme to stand out among competitors is highlighted, with the example of a pizza brand's distinct identity and fun approach.", 'Promote the Instagram page on various social media platforms to increase followers and engagement. Cross-platform promotion of the Instagram page, including on platforms like Facebook, Pinterest, YouTube, and offline through print ads and relevant events, can significantly increase user engagement and followers.', 'Use high-quality images and videos to maintain user interest and engagement. Posting high-quality and original images and videos is crucial to maintaining user interest and engagement, as well as increasing visibility on the platform.', 'Leverage user-generated content to show authenticity and improve relationship with followers. User-generated content can help to improve the relationship with followers and show the authenticity of the brand, ultimately increasing user engagement and followers.']}