title
How to Design a Logo - Full Identity Design Course

description
-- https://bit.ly/3GdrdrK 👈 Learn UI/UX Today. Use "LAUNCH" for 15% Off! Course resource files: https://s3.amazonaws.com/coursetro/vizid-resources.zip This is a 3 hour course that I previously charged $$ for. I'm making it 100% free today. You will learn how to tackle both logo design and full visual identity design projects from scratch in this course. I apologize for the audio -- Near the beginning the audio goes quiet for a bit, and it's not as crisp in certain parts. https://coursetro.com http://facebook.com/coursetro Enjoy. - - - - - - - - - - - - - - - - - - - - - - Subscribe for NEW VIDEOS weekly! My site: https://designcourse.com My personal FB account: http://fb.com/logodesigner Coursetro FB: http://fb.com/coursetro Coursetro's Twitter: http://twitter.com/designcoursecom Join my Discord! https://discord.gg/a27CKAF ^-Chat with me and others - - - - - - - - - - - - - - - - - - - - - - Who is Gary Simon? Well, I'm a full stack developer with 2+ decades experience and I teach people how to design and code. I've created around 100+ courses for big brands like LinkedIn, Lynda.com, Pluralsight and Envato Network. Now, I focus all of my time and energy on this channel and my website Coursetro.com. Come to my discord server or add me on social media and say Hi!

detail
{'title': 'How to Design a Logo - Full Identity Design Course', 'heatmap': [{'end': 8364.184, 'start': 8242.65, 'weight': 1}], 'summary': "Course 'how to design a logo - full identity design course' covers visual identity, logo design, typography, color psychology, logo creation for youversus, business card design, visual brand elements, cutcake company branding, image editing, and digital asset design, offering step-by-step processes and comprehensive visual identity guidelines.", 'chapters': [{'end': 275.452, 'segs': [{'end': 34.792, 'src': 'embed', 'start': 3.507, 'weight': 0, 'content': [{'end': 5.649, 'text': 'Hey everyone, Gary Simon, of course Cetro.', 'start': 3.507, 'duration': 2.142}, {'end': 9.232, 'text': "What the hell's with the three hour long video? You're probably wondering.", 'start': 6.229, 'duration': 3.003}, {'end': 14.216, 'text': 'Well, I realized I had this course sitting around that nobody was using.', 'start': 9.352, 'duration': 4.864}, {'end': 15.857, 'text': "I wasn't selling it anymore.", 'start': 14.416, 'duration': 1.441}, {'end': 16.998, 'text': "Didn't even make it for free.", 'start': 15.937, 'duration': 1.061}, {'end': 20.161, 'text': 'So I decided, you know what? I might as well just upload it and make it for free.', 'start': 17.438, 'duration': 2.723}, {'end': 23.864, 'text': "So it's on visual identity design slash logo design.", 'start': 20.441, 'duration': 3.423}, {'end': 28.347, 'text': "and the course is structured in such a way, and you're going to see after this introduction,", 'start': 24.424, 'duration': 3.923}, {'end': 34.792, 'text': "myself from about four years ago and i'm definitely a lot more chubby i drank way too much beer.", 'start': 28.347, 'duration': 6.445}], 'summary': 'Gary simon is offering a 3-hour visual identity/logo design course for free due to lack of use or sales.', 'duration': 31.285, 'max_score': 3.507, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY3507.jpg'}, {'end': 67.076, 'src': 'embed', 'start': 41.357, 'weight': 1, 'content': [{'end': 49.863, 'text': 'and then the rest of the course is focused on three different projects that kind of follow the same flow slash outline so you can get muscle memory,', 'start': 41.357, 'duration': 8.506}, {'end': 53.406, 'text': 'designing effective logos and identity designs.', 'start': 49.863, 'duration': 3.543}, {'end': 57.969, 'text': 'So all of the information and even the tech.', 'start': 53.926, 'duration': 4.043}, {'end': 60.911, 'text': "you're still gonna be able to follow along, even though it's four years old.", 'start': 57.969, 'duration': 2.942}, {'end': 67.076, 'text': "I'm not using anything that's advanced in terms of Adobe Illustrator or Photoshop, so you should be able to follow along perfectly.", 'start': 61.272, 'duration': 5.804}], 'summary': 'Course focuses on 3 projects: muscle memory, effective logos, and identity designs using adobe illustrator and photoshop.', 'duration': 25.719, 'max_score': 41.357, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY41357.jpg'}, {'end': 153.895, 'src': 'embed', 'start': 126.294, 'weight': 3, 'content': [{'end': 131.098, 'text': 'Now, a logo design is a part of a brand and it falls under the visual identity,', 'start': 126.294, 'duration': 4.804}, {'end': 135.941, 'text': "and it's the visual identity represented in its most basic and simple form.", 'start': 131.098, 'duration': 4.843}, {'end': 142.266, 'text': "So, when you're presenting a client with a full visual identity, you're not just designing a logo.", 'start': 136.722, 'duration': 5.544}, {'end': 145.969, 'text': "you're providing them with all the visual aesthetics that they can use as a company.", 'start': 142.266, 'duration': 3.703}, {'end': 148.251, 'text': "And that's what we're going to focus on in this course.", 'start': 146.169, 'duration': 2.082}, {'end': 153.895, 'text': "So in the next lesson, we're going to focus on the use of color in the relation to a visual identity.", 'start': 148.851, 'duration': 5.044}], 'summary': "Logo design is part of a brand's visual identity, providing full aesthetics for company use.", 'duration': 27.601, 'max_score': 126.294, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY126294.jpg'}, {'end': 216.263, 'src': 'embed', 'start': 170.106, 'weight': 4, 'content': [{'end': 176.808, 'text': 'Each color can elicit certain emotional responses and certain colors used together can entirely change those responses.', 'start': 170.106, 'duration': 6.702}, {'end': 182.029, 'text': "So let's take a look at the colors in which we're familiar in what they typically represent for a brand.", 'start': 177.228, 'duration': 4.801}, {'end': 187.474, 'text': 'Black is devoid of color, therefore its use in a brand can be powerful.', 'start': 183.493, 'duration': 3.981}, {'end': 193.096, 'text': 'It can be used to represent prestige, power, authority, and even fear or uncertainty.', 'start': 187.974, 'duration': 5.122}, {'end': 200.198, 'text': 'White is positive, pure, and safe, and is regarded as such much more consistently around the world than any other color.', 'start': 194.136, 'duration': 6.062}, {'end': 203.259, 'text': 'Red is the most energetic and passionate color.', 'start': 201.158, 'duration': 2.101}, {'end': 206.48, 'text': 'Common emotions that can be derived from red can vary.', 'start': 204.059, 'duration': 2.421}, {'end': 210.801, 'text': 'It can evoke feelings of passion, happiness, violence, anger, et cetera.', 'start': 206.68, 'duration': 4.121}, {'end': 216.263, 'text': 'Blue typically represents confidence, intelligence, stability, and calmness.', 'start': 211.94, 'duration': 4.323}], 'summary': 'Colors evoke emotions and associations for brands. black signifies power, white represents purity, red conveys passion, and blue indicates confidence and calmness.', 'duration': 46.157, 'max_score': 170.106, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY170106.jpg'}], 'start': 3.507, 'title': 'Visual identity design and understanding', 'summary': 'Discusses making a stagnant course available for free, covering visual identity design and logo design with basic concepts and three projects. it also explains the concept of visual identity, its components, and the importance of color psychology in evoking emotional responses and brand associations.', 'chapters': [{'end': 60.911, 'start': 3.507, 'title': 'Free visual identity design course', 'summary': 'Discusses the decision to make a previously unsold and stagnant course available for free, covering visual identity design and logo design, structured with basic concepts and three projects for effective logo and identity design.', 'duration': 57.404, 'highlights': ['The decision to upload a previously unsold course for free, focusing on visual identity design and logo design.', 'The course structure includes basic concepts and three projects for effective logo and identity design.', 'The course content is still relevant despite being four years old.']}, {'end': 275.452, 'start': 61.272, 'title': 'Understanding visual identity', 'summary': 'Explains the concept of visual identity, its components, and the importance of color psychology, highlighting the key role of colors in evoking emotional responses and associations with different brand attributes.', 'duration': 214.18, 'highlights': ['Understanding visual identity and its components, including logo design, color, and other visual aesthetics. N/A', 'Explaining the significance of color psychology in evoking emotional responses and associations with brand attributes. N/A', 'Describing the emotional and psychological associations of different colors, such as black representing power and authority, red evoking passion and happiness, and blue symbolizing confidence and stability. N/A']}], 'duration': 271.945, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY3507.jpg', 'highlights': ['The decision to upload a previously unsold course for free, focusing on visual identity design and logo design.', 'The course structure includes basic concepts and three projects for effective logo and identity design.', 'The course content is still relevant despite being four years old.', 'Understanding visual identity and its components, including logo design, color, and other visual aesthetics.', 'Explaining the significance of color psychology in evoking emotional responses and associations with brand attributes.', 'Describing the emotional and psychological associations of different colors, such as black representing power and authority, red evoking passion and happiness, and blue symbolizing confidence and stability.']}, {'end': 1637.717, 'segs': [{'end': 320.081, 'src': 'embed', 'start': 295.304, 'weight': 4, 'content': [{'end': 300.75, 'text': "It's also important to establish a preferred typeface selection that a company can use throughout their visual identity.", 'start': 295.304, 'duration': 5.446}, {'end': 305.995, 'text': "First, it's worth defining some of the terminology that's associated with typography.", 'start': 301.551, 'duration': 4.444}, {'end': 310.557, 'text': 'A font allows you to set the size, style, and weight of a typeface.', 'start': 306.736, 'duration': 3.821}, {'end': 315.179, 'text': 'In other words, a font is simply the delivery mechanism of a typeface.', 'start': 311.118, 'duration': 4.061}, {'end': 320.081, 'text': 'And a typeface is the physical appearance and design of the actual characters.', 'start': 315.879, 'duration': 4.202}], 'summary': "Establish a preferred typeface for a company's visual identity to maintain consistency.", 'duration': 24.777, 'max_score': 295.304, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY295304.jpg'}, {'end': 585.174, 'src': 'embed', 'start': 556.364, 'weight': 0, 'content': [{'end': 560.887, 'text': 'We will create a corporate identity guideline in one of the projects that we do in the future,', 'start': 556.364, 'duration': 4.523}, {'end': 565.69, 'text': "but first we're going to conclude this chapter by taking a look at the various forms of logos.", 'start': 560.887, 'duration': 4.803}, {'end': 570.282, 'text': 'hello and welcome to the first follow along project.', 'start': 567.059, 'duration': 3.223}, {'end': 576.707, 'text': 'the name of this fictional company is you versus, or in other words, you versus someone else.', 'start': 570.282, 'duration': 6.425}, {'end': 585.174, 'text': 'so the name again is you versus, and this company is an online gaming company that allows you to choose your favorite games,', 'start': 576.707, 'duration': 8.467}], 'summary': "Creating a corporate identity guideline for an online gaming company, 'you versus', in a future project.", 'duration': 28.81, 'max_score': 556.364, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY556364.jpg'}, {'end': 655.866, 'src': 'embed', 'start': 622.69, 'weight': 1, 'content': [{'end': 631.073, 'text': 'a lettermark logo is basically either a single initial or multiple initials of a business name combined into one unique and relevant symbol.', 'start': 622.69, 'duration': 8.383}, {'end': 637.596, 'text': 'So in the case of this first project, U versus, we have the Y and a V.', 'start': 631.973, 'duration': 5.623}, {'end': 647.801, 'text': 'So the first thing I would do is just real quickly draw out a basic Y and a V side by side.', 'start': 637.596, 'duration': 10.205}, {'end': 655.866, 'text': 'All right, so the idea is to try to merge these into a single symbol.', 'start': 651.26, 'duration': 4.606}], 'summary': 'Creating a lettermark logo for u versus, combining y and v into a unique symbol.', 'duration': 33.176, 'max_score': 622.69, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY622690.jpg'}, {'end': 1589.046, 'src': 'embed', 'start': 1561.467, 'weight': 2, 'content': [{'end': 1564.87, 'text': "sometimes it's a little difficult because we want to make it to this edge.", 'start': 1561.467, 'duration': 3.403}, {'end': 1574.858, 'text': 'so all we have to do is just go to view and turn off, snap to grid, hold shift and scale it up so that it matches up evenly.', 'start': 1564.87, 'duration': 9.988}, {'end': 1576.719, 'text': 'All right.', 'start': 1576.339, 'duration': 0.38}, {'end': 1582.723, 'text': "So now what I want to do, I'm going to hide the grid, view and hide grid.", 'start': 1577.66, 'duration': 5.063}, {'end': 1589.046, 'text': "And I'm going to take both of these and shift and alt to scale those down.", 'start': 1583.803, 'duration': 5.243}], 'summary': 'Demonstrating scaling and aligning objects in a design software.', 'duration': 27.579, 'max_score': 1561.467, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY1561467.jpg'}, {'end': 1637.717, 'src': 'embed', 'start': 1613.54, 'weight': 3, 'content': [{'end': 1620.342, 'text': 'Alright, so if you remember when it comes to understanding color and color psychology, obviously it plays a very important role.', 'start': 1613.54, 'duration': 6.802}, {'end': 1627.424, 'text': 'And so for this specific company, U-Versus, the idea behind it is competitive online gaming.', 'start': 1620.842, 'duration': 6.582}, {'end': 1633.746, 'text': 'So when it comes to competition, a color like red would work very well given its meaning.', 'start': 1627.464, 'duration': 6.282}, {'end': 1637.717, 'text': 'And so what I want to do is make this a red color.', 'start': 1634.446, 'duration': 3.271}], 'summary': 'U-versus, a competitive online gaming company, plans to use red color for its branding based on color psychology.', 'duration': 24.177, 'max_score': 1613.54, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY1613540.jpg'}], 'start': 275.832, 'title': 'Typography and logo design', 'summary': 'Covers typography in visual identity, serif vs sans-serif typography, and the design process of youversus logo, including creating y lettermark and u-versus logo with specific instructions and color selection.', 'chapters': [{'end': 355.921, 'start': 275.832, 'title': 'Typography in visual identity', 'summary': 'Discusses the importance of understanding typography in visual identity, including the definitions of font, typeface, font family, kerning, letter spacing, and leading, and the consideration of serif versus sans-serif typefaces for visual identity.', 'duration': 80.089, 'highlights': ['Understanding typography is crucial for constructing a visual identity, including the selection of typefaces and their associated terminology.', "The definitions of font, typeface, font family, kerning, letter spacing, and leading are essential for establishing a preferred typeface selection for a company's visual identity.", 'The consideration of serif versus sans-serif typefaces is the first step when selecting a typeface for use within a visual identity.']}, {'end': 555.043, 'start': 357.082, 'title': 'Serif vs sans-serif typography', 'summary': "Discusses the differences between serif and sans-serif fonts, their associations, and the importance of considering the target audience, industry, and objectives when choosing a font for a brand's identity. it also highlights the significance of creating a corporate identity guideline to ensure a clear and consistent brand presentation, including specific instructions on logo usage and color codes.", 'duration': 197.961, 'highlights': ["The importance of considering the target audience, industry, and objectives when choosing a font for a brand's identity.", 'Creating a corporate identity guideline is crucial for ensuring a clear and consistent brand presentation, including specific instructions on logo usage and color codes.', 'Serif fonts convey tradition, sophistication, establishment, luxury, while sans-serif fonts are associated with being modern, minimalistic, and simplistic.', 'Identity guidelines of large companies can be nearly 100 plus pages of specific information, detailing color usage, logo placement, and orientation.', "An identity guideline seeks to both display and inform others about the company's identity and brand to ensure correct usage and consistent presentation."]}, {'end': 998.559, 'start': 556.364, 'title': 'Designing youversus logo', 'summary': 'Covers the creation of a corporate identity guideline for a fictional online gaming company called youversus, focusing on the design process of a lettermark logo and its implementation in adobe illustrator.', 'duration': 442.195, 'highlights': ['The chapter covers the creation of a corporate identity guideline for a fictional online gaming company called YouVersus. It emphasizes the design process of a lettermark logo and the implementation in Adobe Illustrator.', "The company, YouVersus, is an online gaming platform that pins players against competitive online gamers. The company's concept revolves around allowing players to choose their favorite games and competing with other online gamers.", "The design process involves merging the initials of the company's name (Y and V) into a single unique symbol. The designer sketches a basic Y and V, then merges them to create a lettermark logo relevant to the gaming company.", "The lettermark logo reflects the concept of competition and versus through the design of the Y and V, symbolizing a clash. The logo effectively represents the initials of the company's name and conveys the idea of competition through the design.", 'The chapter concludes with the implementation of the logo in Adobe Illustrator, focusing on setting up the document and utilizing vector graphics for scalability. The process involves creating the logo in Adobe Illustrator, emphasizing the use of vector graphics for scalability and flexible design.']}, {'end': 1319.703, 'start': 998.559, 'title': 'Creating y lettermark with pen tool', 'summary': 'Demonstrates the process of creating a y lettermark using the pen tool, including precise measurements and color adjustments, and encasing the lettermark in an ellipse with a stroke size of 13 points.', 'duration': 321.144, 'highlights': ['The chapter provides a detailed demonstration of using the pen tool to create a Y lettermark, emphasizing precise measurements and color adjustments.', 'It showcases the process of encasing the lettermark in an ellipse with a stroke size of 13 points and utilizing transparency to refine the design.', 'The tutorial emphasizes the importance of holding shift to create perfectly diagonal lines and to ensure accurate positioning of the lettermark on the grid.', 'It explains the process of uniting the shapes using the Pathfinder tool to combine them into a single basic shape and adjusting the stroke color and size.', 'The chapter includes instructions for scaling down the design using the Alt and Shift keys and hiding the grid to finalize the Y lettermark.']}, {'end': 1637.717, 'start': 1322.765, 'title': 'Designing u-versus logo', 'summary': "Discusses the process of scaling down the stroke width to ensure it scales well and remains viewable at smaller sizes, and then focuses on aligning the text with the logo using a specific font and converting it to outlines, before finally exploring the color selection for the logo based on its meaning for the company's competitive online gaming concept.", 'duration': 314.952, 'highlights': ['The process of scaling down the stroke width to ensure it scales well and remains viewable at smaller sizes The speaker demonstrates how to determine an appropriate width for the stroke of an ellipse, ensuring it scales down proportionally, with the stroke width ultimately set at 13 points, which is deemed to work well at both smaller and larger sizes.', "Aligning the text with the logo using a specific font and converting it to outlines The speaker discusses the process of aligning the text with the logo, using the 'Lato' font, adjusting its position, and converting it to outlines to ensure it lines up evenly within the grid.", "Exploring the color selection for the logo based on its meaning for the company's competitive online gaming concept The speaker explains the significance of color psychology for the company 'U-Versus', suggesting the use of a red color to resonate with the competitive online gaming theme."]}], 'duration': 1361.885, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY275832.jpg', 'highlights': ['The chapter covers the creation of a corporate identity guideline for a fictional online gaming company called YouVersus, emphasizing the design process of a lettermark logo and the implementation in Adobe Illustrator.', "The design process involves merging the initials of the company's name (Y and V) into a single unique symbol, reflecting the concept of competition and versus through the design of the Y and V, symbolizing a clash.", 'The tutorial emphasizes the importance of holding shift to create perfectly diagonal lines and to ensure accurate positioning of the lettermark on the grid, including instructions for scaling down the design using the Alt and Shift keys and hiding the grid to finalize the Y lettermark.', "Exploring the color selection for the logo based on its meaning for the company's competitive online gaming concept, suggesting the use of a red color to resonate with the competitive online gaming theme.", 'Understanding typography is crucial for constructing a visual identity, including the selection of typefaces and their associated terminology, and the consideration of serif versus sans-serif typefaces is the first step when selecting a typeface for use within a visual identity.']}, {'end': 3204.994, 'segs': [{'end': 1713.143, 'src': 'embed', 'start': 1685.278, 'weight': 11, 'content': [{'end': 1696.286, 'text': "and you can take it a step further if you wish control C and control F and we can create a version that's a little bit more dynamic by having highlights if you wish.", 'start': 1685.278, 'duration': 11.008}, {'end': 1697.827, 'text': "So that's what I'll do over here.", 'start': 1696.386, 'duration': 1.441}, {'end': 1698.688, 'text': "I'm going to zoom up.", 'start': 1697.847, 'duration': 0.841}, {'end': 1703.017, 'text': 'All right.', 'start': 1702.697, 'duration': 0.32}, {'end': 1707.48, 'text': "And I'm going to use the pen tool and I'm going to select white for the foreground.", 'start': 1703.518, 'duration': 3.962}, {'end': 1713.143, 'text': "And I'm going to come in here, left click.", 'start': 1708.941, 'duration': 4.202}], 'summary': 'Demonstrating dynamic version creation with highlights using pen tool.', 'duration': 27.865, 'max_score': 1685.278, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY1685278.jpg'}, {'end': 1831.212, 'src': 'embed', 'start': 1788.522, 'weight': 10, 'content': [{'end': 1804.939, 'text': "So I'm going to click right around here, hold shift and come down and then come up here and then do the same thing right here.", 'start': 1788.522, 'duration': 16.417}, {'end': 1815.485, 'text': 'All right, and that is basically it.', 'start': 1812.543, 'duration': 2.942}, {'end': 1825.71, 'text': 'So now we have our three different logos with their color treatments that can be specified to be used in different areas,', 'start': 1815.545, 'duration': 10.165}, {'end': 1831.212, 'text': "and we'll go over that when we tackle the visual identity guideline.", 'start': 1825.71, 'duration': 5.502}], 'summary': 'Creating three logos with color treatments for different areas.', 'duration': 42.69, 'max_score': 1788.522, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY1788522.jpg'}, {'end': 1966.449, 'src': 'embed', 'start': 1941.297, 'weight': 7, 'content': [{'end': 1947.126, 'text': 'All right, so you want to make sure you have the document for the previous lesson open, and we want to save this as a new document.', 'start': 1941.297, 'duration': 5.829}, {'end': 1949.79, 'text': 'So go ahead to File, Save As.', 'start': 1947.186, 'duration': 2.604}, {'end': 1954.977, 'text': "I'm going to name it IdentityGuideline.ai, and hit Save, and then hit OK.", 'start': 1949.81, 'duration': 5.167}, {'end': 1966.449, 'text': 'All right, so what we wanna do, usually when it comes to an identity guideline of sorts, you wanna first showcase the actual logo.', 'start': 1956.127, 'duration': 10.322}], 'summary': 'Instructions for saving a document and showcasing a logo in an identity guideline.', 'duration': 25.152, 'max_score': 1941.297, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY1941297.jpg'}, {'end': 2082.382, 'src': 'embed', 'start': 2056.199, 'weight': 8, 'content': [{'end': 2065.969, 'text': 'But when it comes to the few basic, I guess you could say Universalities between all of these are, you know, they do include, you know,', 'start': 2056.199, 'duration': 9.77}, {'end': 2075.937, 'text': 'presenting the logo in the various forms in terms of colors, a black-white version showcasing the logo, maybe on a black background,', 'start': 2065.969, 'duration': 9.968}, {'end': 2082.382, 'text': 'also showcasing the typefaces, the preferences for that, and also a few other things.', 'start': 2075.937, 'duration': 6.445}], 'summary': 'Universalities include presenting logo in various forms, colors, and typefaces.', 'duration': 26.183, 'max_score': 2056.199, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY2056199.jpg'}, {'end': 2278.538, 'src': 'embed', 'start': 2243.469, 'weight': 9, 'content': [{'end': 2247.512, 'text': 'So, of course, this letter mark, it represents three different things mainly.', 'start': 2243.469, 'duration': 4.043}, {'end': 2257.74, 'text': "It represents the actual Y for you, the V for versus, and then the actual, the clash, that's what I'm going to call the competition mark.", 'start': 2247.772, 'duration': 9.968}, {'end': 2262.563, 'text': "So we'll cover each of those three and show a way of just kind of how we can.", 'start': 2257.76, 'duration': 4.803}, {'end': 2266.086, 'text': 'convey what these mean exactly.', 'start': 2263.604, 'duration': 2.482}, {'end': 2278.538, 'text': "So if I take the type tool above this and I just put in a caps, all caps Y O U, and we'll change to Lato and I don't want to do hand on,", 'start': 2266.547, 'duration': 11.991}], 'summary': 'The letter mark represents y, v, and a competition mark in design.', 'duration': 35.069, 'max_score': 2243.469, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY2243469.jpg'}, {'end': 2440.357, 'src': 'embed', 'start': 2407.05, 'weight': 6, 'content': [{'end': 2408.852, 'text': 'All right, almost done.', 'start': 2407.05, 'duration': 1.802}, {'end': 2414.439, 'text': 'And then what we can do is take this, these two points and just simply move them up.', 'start': 2410.073, 'duration': 4.366}, {'end': 2417.069, 'text': 'Perfect All right.', 'start': 2415.629, 'duration': 1.44}, {'end': 2428.393, 'text': "So we're naming this the competition mark, and this is just the first part of demonstrating, you know, where this comes from within this basic form.", 'start': 2417.129, 'duration': 11.264}, {'end': 2434.975, 'text': "So I'm going to take this control C control F, just move it over here around there somewhere.", 'start': 2428.473, 'duration': 6.502}, {'end': 2440.357, 'text': 'And I want to delete this.', 'start': 2436.096, 'duration': 4.261}], 'summary': 'Demonstrating the competition mark and moving points for demonstration.', 'duration': 33.307, 'max_score': 2407.05, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY2407050.jpg'}, {'end': 2531.41, 'src': 'embed', 'start': 2503.544, 'weight': 4, 'content': [{'end': 2513.146, 'text': "sometimes it's not necessary for every identity project i, but you can come up with a pattern that can be used on various media,", 'start': 2503.544, 'duration': 9.602}, {'end': 2516.707, 'text': 'whether it be business cards or anything like that.', 'start': 2513.146, 'duration': 3.561}, {'end': 2524.729, 'text': 'so my idea is to come up is take take both of these hit ctrl g and hit ctrl c and ctrl f to duplicate those,', 'start': 2516.707, 'duration': 8.022}, {'end': 2531.41, 'text': 'and we can create a sort of pattern from this competition mark, All right.', 'start': 2524.729, 'duration': 6.681}], 'summary': 'Creating a versatile pattern for identity projects, using ctrl g, c, and f to duplicate the mark.', 'duration': 27.866, 'max_score': 2503.544, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY2503544.jpg'}, {'end': 2749.195, 'src': 'embed', 'start': 2713.396, 'weight': 0, 'content': [{'end': 2722.162, 'text': "So now what's typical is to specify the actual color codes that are associated with each color, basically.", 'start': 2713.396, 'duration': 8.766}, {'end': 2727.126, 'text': 'And you could do that for RGB, CMYK, and even Pantone.', 'start': 2723.083, 'duration': 4.043}, {'end': 2730.468, 'text': "We're just going to cover the RGB and CMYK for this.", 'start': 2727.506, 'duration': 2.962}, {'end': 2745.393, 'text': "So when it comes to black, let's go ahead and select our type tool and we can just go ahead and put in RGB and then enter,", 'start': 2731.009, 'duration': 14.384}, {'end': 2749.195, 'text': 'and we can put in the color code of 0, 0, 0, 0, 0, 0, 6,', 'start': 2745.393, 'duration': 3.802}], 'summary': 'Specifying color codes for rgb and cmyk, with example of black as 0, 0, 0', 'duration': 35.799, 'max_score': 2713.396, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY2713396.jpg'}, {'end': 2961.155, 'src': 'embed', 'start': 2927.786, 'weight': 1, 'content': [{'end': 2931.747, 'text': 'So for our primary typeface is going to be the Lato or Lato.', 'start': 2927.786, 'duration': 3.961}, {'end': 2943.826, 'text': "And so what we'll do is just put in here is A, A, oops, and then B, B, C, C, 0, 1, 2, 3, 4,", 'start': 2932.407, 'duration': 11.419}, {'end': 2952.688, 'text': 'and This will give us a good idea of what this typeface looks like.', 'start': 2943.826, 'duration': 8.862}, {'end': 2957.232, 'text': 'And you can also specify varying weights if you wish.', 'start': 2953.689, 'duration': 3.543}, {'end': 2958.553, 'text': "I'm going to leave this at.", 'start': 2957.252, 'duration': 1.301}, {'end': 2961.155, 'text': "Actually, I'm going to go ahead and leave this at hairline for now.", 'start': 2958.553, 'duration': 2.602}], 'summary': 'Primary typeface lato with varying weights; currently set at hairline.', 'duration': 33.369, 'max_score': 2927.786, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY2927786.jpg'}, {'end': 3212.536, 'src': 'embed', 'start': 3184.428, 'weight': 2, 'content': [{'end': 3188.109, 'text': "All right, so in this lesson, we're gonna go ahead and design a front and back business card.", 'start': 3184.428, 'duration': 3.681}, {'end': 3198.272, 'text': 'And for the first time apply the visual identity of the logo and everything else here that we set forth in this identity guideline to an actual project.', 'start': 3188.749, 'duration': 9.523}, {'end': 3204.994, 'text': 'So a business card, of course, is one of the most basic forms of applying a visual identity for a company.', 'start': 3198.332, 'duration': 6.662}, {'end': 3209.955, 'text': 'So go ahead and open up from the project files, the card.ai file.', 'start': 3205.454, 'duration': 4.501}, {'end': 3212.536, 'text': "All right, so if I hit control one, we'll get to 100%.", 'start': 3210.655, 'duration': 1.881}], 'summary': 'Design front and back business card, applying visual identity for a company.', 'duration': 28.108, 'max_score': 3184.428, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY3184428.jpg'}], 'start': 1637.777, 'title': 'Visual identity design', 'summary': 'Covers creating color treatments for logos, developing identity guidelines, designing identity patterns, and applying visual identity to business card and facebook page, emphasizing versatile designs and step-by-step processes.', 'chapters': [{'end': 1885.716, 'start': 1637.777, 'title': 'Logo color treatment', 'summary': 'Focuses on creating color treatments for three different logos, specifying their use in different areas, and adding dynamic highlights to enhance their visual appeal.', 'duration': 247.939, 'highlights': ['The chapter demonstrates creating color treatments for three different logos, ensuring they can be specified for use in various areas.', 'Instructions are given for adding dynamic highlights to enhance the visual appeal of the logos, providing a step-by-step guide on using the pen tool and selecting colors.', 'The process of creating different versions of the logos, including black and white versions as well as color versions, is explained.']}, {'end': 2266.086, 'start': 1885.716, 'title': 'Creating identity guideline', 'summary': "Demonstrates the process of creating an identity guideline for a logo, including adjusting colors, creating different versions, and explaining the letter mark's representation.", 'duration': 380.37, 'highlights': ['Adjusting logo colors and creating different versions The process involves adjusting colors of the logo and creating different versions, such as black-white and two-color versions, as well as showcasing the logo on a black background.', "Explanation of the letter mark's representation The letter mark represents the Y for 'you', the V for 'versus', and the competition mark, with a demonstration of conveying their meanings through design.", "Demonstrating the process of creating an identity guideline The chapter demonstrates the step-by-step process of creating an identity guideline for a logo, including adjusting colors, creating different versions, and explaining the letter mark's representation."]}, {'end': 2560.894, 'start': 2266.547, 'title': 'Creating identity patterns', 'summary': 'Explains the process of creating a competition mark and using it to develop an identity pattern, stressing the importance of versatile designs and demonstrating the step-by-step process of creating the mark and the pattern.', 'duration': 294.347, 'highlights': ['Creating a competition mark and demonstrating its origin from a basic form The speaker explains the process of creating the competition mark, emphasizing the demonstration of its origin from a basic form.', 'Developing a versatile identity pattern for various media The transcript explains the concept of creating a versatile identity pattern that can be used on various media, such as business cards, emphasizing the importance of versatility in design.', 'Step-by-step process of creating the competition mark and identity pattern The chapter provides a detailed step-by-step process of creating the competition mark and developing an identity pattern, highlighting the practical demonstration of each step.']}, {'end': 3204.994, 'start': 2560.914, 'title': 'Designing visual identity for a company', 'summary': 'Discusses the process of defining and labeling elements, centering and aligning objects, creating a color scheme, specifying color codes, selecting typefaces, and applying the visual identity to design a business card and a facebook page.', 'duration': 644.08, 'highlights': ['The chapter covers defining and labeling elements, centering and aligning objects, creating a color scheme, and specifying color codes for RGB and CMYK.', 'The process includes selecting primary and secondary typefaces, specifying varying weights, and applying the visual identity to design a business card and a Facebook page.', 'The chapter emphasizes the use of Lato as the primary typeface and demonstrates the application of varying weights such as light, regular, bold, and black.', 'The lesson includes designing a front and back business card and applying the visual identity to an actual project, emphasizing its importance in representing a company.']}], 'duration': 1567.217, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY1637777.jpg', 'highlights': ['The chapter covers defining and labeling elements, centering and aligning objects, creating a color scheme, and specifying color codes for RGB and CMYK.', 'The chapter emphasizes the use of Lato as the primary typeface and demonstrates the application of varying weights such as light, regular, bold, and black.', 'The process includes selecting primary and secondary typefaces, specifying varying weights, and applying the visual identity to design a business card and a Facebook page.', 'The lesson includes designing a front and back business card and applying the visual identity to an actual project, emphasizing its importance in representing a company.', 'Developing a versatile identity pattern for various media The transcript explains the concept of creating a versatile identity pattern that can be used on various media, such as business cards, emphasizing the importance of versatility in design.', 'Step-by-step process of creating the competition mark and identity pattern The chapter provides a detailed step-by-step process of creating the competition mark and developing an identity pattern, highlighting the practical demonstration of each step.', 'Creating a competition mark and demonstrating its origin from a basic form The speaker explains the process of creating the competition mark, emphasizing the demonstration of its origin from a basic form.', "Demonstrating the process of creating an identity guideline The chapter demonstrates the step-by-step process of creating an identity guideline for a logo, including adjusting colors, creating different versions, and explaining the letter mark's representation.", 'Adjusting logo colors and creating different versions The process involves adjusting colors of the logo and creating different versions, such as black-white and two-color versions, as well as showcasing the logo on a black background.', "Explanation of the letter mark's representation The letter mark represents the Y for 'you', the V for 'versus', and the competition mark, with a demonstration of conveying their meanings through design.", 'The chapter demonstrates creating color treatments for three different logos, ensuring they can be specified for use in various areas.', 'Instructions are given for adding dynamic highlights to enhance the visual appeal of the logos, providing a step-by-step guide on using the pen tool and selecting colors.', 'The process of creating different versions of the logos, including black and white versions as well as color versions, is explained.']}, {'end': 4067.791, 'segs': [{'end': 3260.5, 'src': 'embed', 'start': 3230.333, 'weight': 0, 'content': [{'end': 3231.614, 'text': "We'll have the actual guides here.", 'start': 3230.333, 'duration': 1.281}, {'end': 3236.018, 'text': "So there's a few things that you need to understand when it comes basically to print design.", 'start': 3231.674, 'duration': 4.344}, {'end': 3242.323, 'text': "So out here, this red line, that's what you called the bleed.", 'start': 3237.559, 'duration': 4.764}, {'end': 3247.268, 'text': "So the space between this black line and this red line is what's called the bleed.", 'start': 3242.544, 'duration': 4.724}, {'end': 3254.614, 'text': 'Now the bleed is basically any type of background elements that need to be included on the very,', 'start': 3247.388, 'duration': 7.226}, {'end': 3260.5, 'text': 'all the way to the edge of the card need to be included out to this area.', 'start': 3254.614, 'duration': 5.886}], 'summary': 'Understanding print design: bleed is the space between black line and red line, for background elements to go to edge of card.', 'duration': 30.167, 'max_score': 3230.333, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY3230333.jpg'}, {'end': 3352.526, 'src': 'embed', 'start': 3300.35, 'weight': 1, 'content': [{'end': 3303.633, 'text': "I'm going to switch back and then hit control V to paste this in.", 'start': 3300.35, 'duration': 3.283}, {'end': 3307.676, 'text': "I'm going to hit shift and left click drag down the scale.", 'start': 3303.653, 'duration': 4.023}, {'end': 3315.342, 'text': "Now when it comes to business card design, I obviously it's one of those things where there's no right or wrong way to design.", 'start': 3308.517, 'duration': 6.825}, {'end': 3325.571, 'text': "So I'm just going to take a certain approach to this and just get on the necessary pieces of content that would be required for a business card.", 'start': 3315.523, 'duration': 10.048}, {'end': 3333.716, 'text': "So as you can see here, we're just going to do a more not-so-traditional sort of card layout.", 'start': 3326.912, 'duration': 6.804}, {'end': 3337.078, 'text': "I'm gonna feature the logo over here on this side.", 'start': 3334.036, 'duration': 3.042}, {'end': 3339.319, 'text': "And I'm gonna scale it down just a little bit more.", 'start': 3337.838, 'duration': 1.481}, {'end': 3342.201, 'text': 'And underneath it will be the web address.', 'start': 3340.199, 'duration': 2.002}, {'end': 3352.526, 'text': "And then to the right of it, I'm gonna have a black section where the three pieces of information will go, which is the company CEO name, John Doe,", 'start': 3342.761, 'duration': 9.765}], 'summary': 'Creating a non-traditional business card layout with logo, web address, and ceo information.', 'duration': 52.176, 'max_score': 3300.35, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY3300350.jpg'}, {'end': 3732.485, 'src': 'embed', 'start': 3702.687, 'weight': 3, 'content': [{'end': 3708.191, 'text': 'if in the future you need to create more or you need to edit the text, but whenever you do send these off to get printed,', 'start': 3702.687, 'duration': 5.504}, {'end': 3710.072, 'text': 'they have to be converted to outlines.', 'start': 3708.191, 'duration': 1.881}, {'end': 3711.173, 'text': "so let's save this again.", 'start': 3710.072, 'duration': 1.101}, {'end': 3714.956, 'text': "we'll call this front dash outlines.", 'start': 3711.173, 'duration': 3.783}, {'end': 3723.879, 'text': 'hit okay, and it will take all of our bits of text, or just everything ctrl, shift and o and that will convert it to outlines.', 'start': 3714.956, 'duration': 8.923}, {'end': 3732.485, 'text': "It's the same thing as going to object, path, and, I mean, going to object and expand appearance.", 'start': 3723.899, 'duration': 8.586}], 'summary': 'When sending designs for printing, ensure text is converted to outlines to avoid issues. use shortcut ctrl+shift+o or go to object and expand appearance.', 'duration': 29.798, 'max_score': 3702.687, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY3702687.jpg'}, {'end': 3902.461, 'src': 'embed', 'start': 3876.398, 'weight': 5, 'content': [{'end': 3883.723, 'text': "specifications and they'll tell you whatever specifics they need to be for like a cover photo or whatever else they decide to change or add or remove.", 'start': 3876.398, 'duration': 7.325}, {'end': 3890.988, 'text': "So as it stands, currently there's just a cover photo as 851 by 315 and then a profile photo which is displayed at 160 by 60, 160,", 'start': 3884.684, 'duration': 6.304}, {'end': 3895.231, 'text': 'but you can upload as 180 by 180..', 'start': 3890.988, 'duration': 4.243}, {'end': 3902.461, 'text': 'All right, so what we want to do is switch back to Adobe Illustrator and make sure you have the back.ai open from the previous lesson business card.', 'start': 3895.231, 'duration': 7.23}], 'summary': 'Facebook cover photo size is 851x315, profile photo 180x180. switch to adobe illustrator for back.ai file.', 'duration': 26.063, 'max_score': 3876.398, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY3876398.jpg'}, {'end': 4075.553, 'src': 'embed', 'start': 4045.947, 'weight': 2, 'content': [{'end': 4049.428, 'text': 'All right, so now I want to add a final element over here.', 'start': 4045.947, 'duration': 3.481}, {'end': 4050.968, 'text': "It's just kind of bland.", 'start': 4049.448, 'duration': 1.52}, {'end': 4055.449, 'text': 'Sometimes you can add text, although you should kind of try to stay away from adding text as much as possible,', 'start': 4051.108, 'duration': 4.341}, {'end': 4064.651, 'text': "because at different basically cell phones or whatever, it'll cut off a lot of it and it won't look good on different devices.", 'start': 4055.449, 'duration': 9.202}, {'end': 4067.791, 'text': 'So just keeping it general in design is usually the best bet.', 'start': 4064.731, 'duration': 3.06}, {'end': 4075.553, 'text': "So I'm going to come back over here and we're going to open up the U versus AI file from the logo design lesson.", 'start': 4068.371, 'duration': 7.182}], 'summary': 'Emphasize minimal text in designs for better adaptability on diverse devices.', 'duration': 29.606, 'max_score': 4045.947, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY4045947.jpg'}], 'start': 3205.454, 'title': 'Business card design', 'summary': 'Covers print design basics for business cards, including bleed, trim, and safe zone concepts, incorporating logo, text, and background elements. it also discusses integrating the design into a facebook page with specific dimensions and smart object usage.', 'chapters': [{'end': 3499.724, 'start': 3205.454, 'title': 'Business card design process', 'summary': 'Covers the basics of print design for business cards, including the concepts of bleed, trim, and safe zone, as well as the process of incorporating logo, text, and background elements into the design.', 'duration': 294.27, 'highlights': ['Understanding the concepts of bleed, trim, and safe zone in print design for business cards Explains the significance of bleed, trim, and safe zone in print design, providing a clear understanding of the spatial requirements for background elements and important content.', 'Incorporating logo and essential information into the business card design Demonstrates the process of adding the logo, scaling it, and arranging essential contact information in a non-traditional layout, showcasing a practical approach to business card design.', 'Adding background elements and adjusting their color for visual appeal Illustrates the addition of background elements, manipulation of colors, and the placement of these elements beyond the trim zone to ensure a visually appealing design.']}, {'end': 4067.791, 'start': 3502.244, 'title': 'Business card design and facebook page integration', 'summary': 'Discusses designing a business card with specific text and layout, including the process of saving and converting to outlines, and then integrating the design elements into a facebook page with precise dimensions and smart object usage.', 'duration': 565.547, 'highlights': ["The process of designing the front of a business card with specific text layout, conversion to outlines, and saving as 'front-no outlines' is detailed for future editing and printing needs. The detailed process of designing the front of a business card with specific text layout, conversion to outlines, and saving as 'front-no outlines' is highlighted to ensure future editing and printing needs.", 'The steps to create the back of the business card without text and the process of integrating the design elements into a Facebook page with precise dimensions and smart object usage are detailed. The steps to create the back of the business card without text and the process of integrating the design elements into a Facebook page with precise dimensions and smart object usage are highlighted for seamless integration.', 'The dimensions for the cover photo and profile picture on a Facebook page are specified as 851 by 315 and 160 by 160 respectively, emphasizing the importance of adhering to specific requirements for a professional appearance. The specific dimensions for the cover photo (851 by 315) and profile picture (160 by 160) on a Facebook page are provided, highlighting the importance of adhering to specific requirements for a professional appearance.']}], 'duration': 862.337, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY3205454.jpg', 'highlights': ['Understanding the concepts of bleed, trim, and safe zone in print design for business cards', 'Incorporating logo and essential information into the business card design', 'Adding background elements and adjusting their color for visual appeal', "The process of designing the front of a business card with specific text layout, conversion to outlines, and saving as 'front-no outlines' is detailed for future editing and printing needs", 'The steps to create the back of the business card without text and the process of integrating the design elements into a Facebook page with precise dimensions and smart object usage are detailed', 'The dimensions for the cover photo and profile picture on a Facebook page are specified as 851 by 315 and 160 by 160 respectively, emphasizing the importance of adhering to specific requirements for a professional appearance']}, {'end': 4837.822, 'segs': [{'end': 4092.747, 'src': 'embed', 'start': 4068.371, 'weight': 0, 'content': [{'end': 4075.553, 'text': "So I'm going to come back over here and we're going to open up the U versus AI file from the logo design lesson.", 'start': 4068.371, 'duration': 7.182}, {'end': 4078.035, 'text': "And I'm going to select this one right here.", 'start': 4076.213, 'duration': 1.822}, {'end': 4082.598, 'text': "Actually, I'm just going to take only the letter mark in the circle.", 'start': 4078.975, 'duration': 3.623}, {'end': 4085.521, 'text': 'Ctrl-C to copy it.', 'start': 4083.059, 'duration': 2.462}, {'end': 4089.644, 'text': "And we'll click just on top of the cover photo layer.", 'start': 4086.542, 'duration': 3.102}, {'end': 4092.747, 'text': 'And Ctrl-V to make sure this is a smart object and hit OK.', 'start': 4090.104, 'duration': 2.643}], 'summary': 'Using the u versus ai file from the logo design lesson, only the letter mark in the circle is selected and copied as a smart object.', 'duration': 24.376, 'max_score': 4068.371, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY4068371.jpg'}, {'end': 4167.828, 'src': 'embed', 'start': 4123.182, 'weight': 1, 'content': [{'end': 4124.703, 'text': "we're going to save this for the web.", 'start': 4123.182, 'duration': 1.521}, {'end': 4130.267, 'text': 'so File Save for Web, or Alt, Ctrl, Shift and S, which is what I usually do.', 'start': 4124.703, 'duration': 5.564}, {'end': 4133.049, 'text': "And you can see it's 180 by 180.", 'start': 4131.107, 'duration': 1.942}, {'end': 4137.171, 'text': "We'll save it, and I'm going to name this Profile.jpg.", 'start': 4133.049, 'duration': 4.122}, {'end': 4139.993, 'text': "I've already did it once before, just before recording this.", 'start': 4137.191, 'duration': 2.802}, {'end': 4142.635, 'text': "And then we'll take Cover Photo.", 'start': 4140.774, 'duration': 1.861}, {'end': 4145.837, 'text': "We'll hide the profile picture layer.", 'start': 4143.716, 'duration': 2.121}, {'end': 4150.64, 'text': 'hold control and left click, go to edit and copy merged.', 'start': 4146.818, 'duration': 3.822}, {'end': 4153.64, 'text': "now what's different between edit copy or control c?", 'start': 4150.64, 'duration': 3}, {'end': 4157.483, 'text': 'between copy merge means whatever is within this area.', 'start': 4153.64, 'duration': 3.843}, {'end': 4161.845, 'text': "it doesn't matter what layer it's on or what layer you have selected, it will get copied.", 'start': 4157.483, 'duration': 4.362}, {'end': 4164.566, 'text': "it's kind of like screenshotting.", 'start': 4161.845, 'duration': 2.721}, {'end': 4167.828, 'text': "whatever is inside that area, that's selected.", 'start': 4164.566, 'duration': 3.262}], 'summary': 'Saving image as profile.jpg, 180x180, copying merged cover photo', 'duration': 44.646, 'max_score': 4123.182, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY4123182.jpg'}, {'end': 4224.397, 'src': 'embed', 'start': 4195.343, 'weight': 3, 'content': [{'end': 4202.39, 'text': "we're going to go ahead and take the business card front and back, along with the Facebook page that we just designed,", 'start': 4195.343, 'duration': 7.047}, {'end': 4209.556, 'text': 'and incorporate into our identity guideline, amongst these different things that we have going on here.', 'start': 4202.39, 'duration': 7.166}, {'end': 4211.358, 'text': 'All right, so I will see you then.', 'start': 4209.876, 'duration': 1.482}, {'end': 4224.397, 'text': "All right, so what I want to do here in Photoshop, I'm going to go ahead to File, New, and we're going to specify 859 by 600 pixels, 72 resolution.", 'start': 4213.01, 'duration': 11.387}], 'summary': 'Incorporating business card and facebook page into identity guideline in photoshop.', 'duration': 29.054, 'max_score': 4195.343, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY4195343.jpg'}, {'end': 4270.102, 'src': 'embed', 'start': 4242.423, 'weight': 5, 'content': [{'end': 4252.19, 'text': 'so we have front outlines and also back, and these were a little bit too dark the actual pattern.', 'start': 4242.423, 'duration': 9.767}, {'end': 4258.725, 'text': "so i change it just to this color and that cmyk is 00090 And I'm going to go ahead and save that.", 'start': 4252.19, 'duration': 6.535}, {'end': 4263.191, 'text': "And I've already did the same thing with these colors before I recorded.", 'start': 4259.466, 'duration': 3.725}, {'end': 4265.495, 'text': 'So yeah, just make sure you make that change.', 'start': 4263.251, 'duration': 2.244}, {'end': 4270.102, 'text': 'And then once you have that ready to go, you can go ahead back to Photoshop.', 'start': 4266.036, 'duration': 4.066}], 'summary': 'Adjusted front and back outlines to cmyk 00090 for better pattern visibility in photoshop.', 'duration': 27.679, 'max_score': 4242.423, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY4242423.jpg'}, {'end': 4337.653, 'src': 'embed', 'start': 4308.438, 'weight': 4, 'content': [{'end': 4312.44, 'text': "and that's the amount of pixels that that specific size is.", 'start': 4308.438, 'duration': 4.002}, {'end': 4317.362, 'text': 'So if you left click once, it gives you the actual cut size of the business card.', 'start': 4312.8, 'duration': 4.562}, {'end': 4323.986, 'text': "All right, so you don't have to be perfect in the alignment, just so it's somewhere around where it would be is good.", 'start': 4317.843, 'duration': 6.143}, {'end': 4329.049, 'text': 'So control C, come back to the original document that we filled in with light gray and control V.', 'start': 4324.066, 'duration': 4.983}, {'end': 4337.653, 'text': 'And then we will also come back here, do the same thing, and Ctrl C, and then Ctrl V.', 'start': 4330.149, 'duration': 7.504}], 'summary': 'Explanation of pixel size for business card and copy-pasting process.', 'duration': 29.215, 'max_score': 4308.438, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY4308438.jpg'}, {'end': 4491.926, 'src': 'embed', 'start': 4464.78, 'weight': 6, 'content': [{'end': 4471.747, 'text': "I'm going to try to experiment with this a little bit and try to make it look like it's kind of laying on top of the front of the business cards.", 'start': 4464.78, 'duration': 6.967}, {'end': 4473.309, 'text': 'So you have all these tools.', 'start': 4472.268, 'duration': 1.041}, {'end': 4476.532, 'text': 'If you go to edit, transform, you can skew it.', 'start': 4473.349, 'duration': 3.183}, {'end': 4478.794, 'text': 'You can put a perspective on it.', 'start': 4476.592, 'duration': 2.202}, {'end': 4481.437, 'text': "But it's best to kind of leave these things.", 'start': 4479.235, 'duration': 2.202}, {'end': 4482.098, 'text': 'Try not to.', 'start': 4481.457, 'duration': 0.641}, {'end': 4487.662, 'text': "skew it too much or distort them too much, or it won't look really real.", 'start': 4483.539, 'duration': 4.123}, {'end': 4491.926, 'text': 'so if i hit skew, maybe move this up.', 'start': 4487.662, 'duration': 4.264}], 'summary': 'Experimenting with transforming images to fit on business cards using skew and perspective while avoiding excessive distortion.', 'duration': 27.146, 'max_score': 4464.78, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY4464780.jpg'}, {'end': 4720.367, 'src': 'embed', 'start': 4688.315, 'weight': 7, 'content': [{'end': 4698.653, 'text': 'we could include Facebook, this bar at the top if we wish, and right around there should be okay, All right.', 'start': 4688.315, 'duration': 10.338}, {'end': 4704.861, 'text': 'Control N for a new document, paste that in.', 'start': 4700.799, 'duration': 4.062}, {'end': 4706.441, 'text': 'All right.', 'start': 4706.041, 'duration': 0.4}, {'end': 4713.444, 'text': 'so now, if we switch back to Adobe Illustrator and we open up the identity guideline now,', 'start': 4706.441, 'duration': 7.003}, {'end': 4720.367, 'text': 'this is where we can put in our previews here for the actual business card presentation that we did.', 'start': 4713.444, 'duration': 6.923}], 'summary': 'Incorporate facebook into the top bar, switch to adobe illustrator to open identity guideline and place previews for business card presentation.', 'duration': 32.052, 'max_score': 4688.315, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY4688315.jpg'}], 'start': 4068.371, 'title': 'Designing visual brand elements', 'summary': 'Covers designing visual brand elements such as logo application, cover photo creation, and business card design, including specific processes like creating clipping masks and resizing images in photoshop and adobe illustrator.', 'chapters': [{'end': 4167.828, 'start': 4068.371, 'title': 'Design lesson: logo application', 'summary': 'Outlines the process of applying a letter mark in a circle to a cover photo, creating a clipping mask, and saving the image for the web at 180 by 180 pixels.', 'duration': 99.457, 'highlights': ['The process involves opening the U versus AI file, selecting the letter mark in the circle, resizing it, and creating a clipping mask.', 'The image is saved for the web at 180 by 180 pixels and named Profile.jpg, with the cover photo layer hidden.', "The technique of using 'copy merged' is explained as capturing whatever is within a selected area, regardless of the layer selected."]}, {'end': 4837.822, 'start': 4167.828, 'title': 'Designing business cards and facebook page', 'summary': 'Covers the process of designing business cards and incorporating them into an identity guideline, including resizing, adjusting colors, and adding shadows in photoshop and adobe illustrator.', 'duration': 669.994, 'highlights': ['The chapter covers the process of designing business cards and incorporating them into an identity guideline. It provides an overview of the workflow involved in creating business cards and integrating them into an identity guideline.', 'The process involves resizing the business card in Photoshop to 3.5 by 2 inches at 300 pixels per inch. The speaker explains the specific dimensions and resolution required for the business card, which is 3.5 by 2 inches at 300 pixels per inch.', 'The adjustment of colors in the business cards involves changing the CMYK code to 00090 and saving the changes. The speaker demonstrates the process of adjusting the CMYK code to 00090 for the business cards and emphasizes the importance of saving the changes.', 'Adding shadows to the business card to create a realistic presentation in Photoshop. The tutorial includes a step-by-step guide on adding shadows to the business card to enhance its presentation and create a realistic effect.', 'Incorporating the business card presentation into an identity guideline in Adobe Illustrator. The tutorial explains the process of integrating the business card presentation into an identity guideline using Adobe Illustrator, providing a comprehensive overview of the workflow.']}], 'duration': 769.451, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY4068371.jpg', 'highlights': ['The process involves opening the U versus AI file, selecting the letter mark in the circle, resizing it, and creating a clipping mask.', 'The image is saved for the web at 180 by 180 pixels and named Profile.jpg, with the cover photo layer hidden.', "The technique of using 'copy merged' is explained as capturing whatever is within a selected area, regardless of the layer selected.", 'The chapter covers the process of designing business cards and incorporating them into an identity guideline.', 'The process involves resizing the business card in Photoshop to 3.5 by 2 inches at 300 pixels per inch.', 'The adjustment of colors in the business cards involves changing the CMYK code to 00090 and saving the changes.', 'Adding shadows to the business card to create a realistic presentation in Photoshop.', 'Incorporating the business card presentation into an identity guideline in Adobe Illustrator.']}, {'end': 5615.975, 'segs': [{'end': 4944.227, 'src': 'embed', 'start': 4914.734, 'weight': 0, 'content': [{'end': 4920.539, 'text': "All right, so in the next lesson, we're gonna go ahead and start brainstorming and sketching an idea for this company.", 'start': 4914.734, 'duration': 5.805}, {'end': 4929.937, 'text': "All right, welcome to this lesson where we're going to focus on sketching out a concept for the fictional company, Cutcake.", 'start': 4922.332, 'duration': 7.605}, {'end': 4944.227, 'text': 'So just to reiterate, Cutcake is a fitness nutritional company, and the idea is to provide typically foods that are unhealthy in a healthy manner.', 'start': 4930.477, 'duration': 13.75}], 'summary': 'Next lesson: brainstorming and sketching idea for cutcake, a fitness nutritional company with focus on healthy food.', 'duration': 29.493, 'max_score': 4914.734, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY4914734.jpg'}, {'end': 5084.086, 'src': 'embed', 'start': 5056.642, 'weight': 1, 'content': [{'end': 5065.21, 'text': 'So I thought of the idea of taking these and trying to represent them in the idea of steps or step aerobics, for example.', 'start': 5056.642, 'duration': 8.568}, {'end': 5066.471, 'text': "And we'll also.", 'start': 5065.69, 'duration': 0.781}, {'end': 5073.697, 'text': 'It will also have the meaning of cutting in a way that I portray these steps.', 'start': 5067.532, 'duration': 6.165}, {'end': 5084.086, 'text': "So we want it to look kind of like a cupcake and we also want it to look like steps and we also want them to look as though they're cutting.", 'start': 5073.998, 'duration': 10.088}], 'summary': 'Concept: representing steps as step aerobics with a cupcake-like appearance and cutting portrayal.', 'duration': 27.444, 'max_score': 5056.642, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY5056642.jpg'}, {'end': 5220.449, 'src': 'embed', 'start': 5164.672, 'weight': 2, 'content': [{'end': 5176.69, 'text': "And so my idea for the type is to have the cut cape that cut cake underneath it and for the colors we're going to experiment as well in Adobe Illustrator in the next lesson.", 'start': 5164.672, 'duration': 12.018}, {'end': 5178.574, 'text': 'Alright, so I will see you then.', 'start': 5177.211, 'duration': 1.363}, {'end': 5181.133, 'text': 'All right, welcome to this lesson.', 'start': 5179.892, 'duration': 1.241}, {'end': 5187.757, 'text': "We're going to go ahead and make the cut cake logo design a reality here in Adobe illustrator.", 'start': 5181.193, 'duration': 6.564}, {'end': 5188.978, 'text': "So I'm going to go to file new.", 'start': 5187.777, 'duration': 1.201}, {'end': 5198.705, 'text': "I'm going to make the name cut cake and go ahead and make sure width and height are eight 59 by 600 points and hit.", 'start': 5188.998, 'duration': 9.707}, {'end': 5207.951, 'text': "Okay Control one will get us out a hundred percent and we'll go ahead over here to view, show grid view and snap to grid.", 'start': 5198.765, 'duration': 9.186}, {'end': 5220.449, 'text': "and make sure we have the pen tool out and I'm going to left-click once over here and I'll make it about three grid blocks across,", 'start': 5210.135, 'duration': 10.314}], 'summary': 'Creating a cut cake logo design in adobe illustrator with specific dimensions and tools.', 'duration': 55.777, 'max_score': 5164.672, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY5164672.jpg'}, {'end': 5317.203, 'src': 'embed', 'start': 5288.335, 'weight': 5, 'content': [{'end': 5300.023, 'text': "that way I can get up closer here and I'm able to adjust this with my up and down arrow keys so that's more in line with this.", 'start': 5288.335, 'duration': 11.688}, {'end': 5306.018, 'text': 'alright, and Now what I want to do is real quickly.', 'start': 5300.023, 'duration': 5.995}, {'end': 5307.539, 'text': "I'm just going to give them their colors.", 'start': 5306.018, 'duration': 1.521}, {'end': 5317.203, 'text': "This first one for the color, I'm going to make it more on the feminine side since the target demographic is going to be females for this.", 'start': 5307.639, 'duration': 9.564}], 'summary': 'Adjusting colors to target female demographic.', 'duration': 28.868, 'max_score': 5288.335, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY5288335.jpg'}, {'end': 5602.564, 'src': 'embed', 'start': 5569.165, 'weight': 6, 'content': [{'end': 5571.247, 'text': "So here's what happens when you have that.", 'start': 5569.165, 'duration': 2.082}, {'end': 5582.115, 'text': 'If we select our group right here and we select back on a wrinkle tool, We can see that and if you hit control H, you can get rid of the outline.', 'start': 5571.307, 'duration': 10.808}, {'end': 5586.439, 'text': 'You see that it really just does some sort of random wrinkle effect.', 'start': 5582.755, 'duration': 3.684}, {'end': 5589.122, 'text': "Now we don't want ours to be quite that dramatic.", 'start': 5586.559, 'duration': 2.563}, {'end': 5593.506, 'text': 'So if you double click on it, it will bring up options over here.', 'start': 5589.642, 'duration': 3.864}, {'end': 5594.612, 'text': 'All right.', 'start': 5594.332, 'duration': 0.28}, {'end': 5602.564, 'text': 'So the intensity is one of the ways that you can basically really decrease or increase that rough and effect.', 'start': 5594.673, 'duration': 7.891}], 'summary': 'Using wrinkle tool, adjust intensity to control roughness effect.', 'duration': 33.399, 'max_score': 5569.165, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY5569165.jpg'}], 'start': 4837.822, 'title': 'Creating visual identity and triangular graphics', 'summary': 'Discusses the process of creating a visual identity for a fictional fitness nutritional company named cutcake, including the design of a relevant and unique logo, and the integration of the visual identity into various mediums. it also demonstrates creating triangular graphics in adobe illustrator, including resizing, coloring, arranging layers and applying effects to achieve a desired look, aiming for a feminine target demographic.', 'chapters': [{'end': 5188.978, 'start': 4837.822, 'title': 'Visual identity for cutcake', 'summary': 'Discusses the process of creating a visual identity for a fictional fitness nutritional company named cutcake, including the design of a relevant and unique logo, and the integration of the visual identity into various mediums, such as business cards and social media. it also involves brainstorming and sketching ideas for the logo, incorporating elements that represent steps and cutting, and experimenting with colors in adobe illustrator.', 'duration': 351.156, 'highlights': ['The chapter discusses the process of creating a visual identity for a fictional fitness nutritional company named Cutcake. The company, Cutcake, is described as a fitness nutritional company that transforms typically unhealthy foods into healthier alternatives.', "Designing a relevant and unique logo for Cutcake. The process involves brainstorming and sketching an idea for a logo that represents the company's concept of providing healthier versions of typically unhealthy foods, such as a cupcake.", 'Incorporating elements representing steps and cutting into the logo design. The logo design incorporates elements that represent steps or step aerobics, symbolizing fitness, and also portrays cutting, resembling the shape of a cupcake while also indicating steps.', 'Experimenting with colors in Adobe Illustrator for the logo design. The next step involves experimenting with colors for the logo design in Adobe Illustrator, aiming to create a visual identity that aligns with the concept of Cutcake as a fitness nutritional company.']}, {'end': 5615.975, 'start': 5188.998, 'title': 'Creating triangular graphics', 'summary': 'Demonstrates creating triangular graphics in adobe illustrator, including resizing, coloring, arranging layers and applying effects to achieve a desired look, aiming for a feminine target demographic.', 'duration': 426.977, 'highlights': ['Creating triangular graphics in Adobe Illustrator The chapter thoroughly explains the process of creating triangular graphics in Adobe Illustrator, involving precise steps and tools.', 'Resizing and arranging layers It details the process of resizing and arranging layers using specific percentages and grid blocks to achieve the desired layout.', 'Coloring and targeting a feminine demographic The demonstration includes color selection targeting a feminine demographic, aimed at females, and the use of the eyedropper tool to maintain consistency.', 'Applying effects using the pathfinder and wrinkle tool It covers the application of effects using the pathfinder tool to create transparency and the use of the wrinkle tool to add a roughened effect, aiming to achieve a less straight-edged appearance.']}], 'duration': 778.153, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY4837822.jpg', 'highlights': ['Designing a relevant and unique logo for Cutcake, involving brainstorming and sketching an idea.', 'Incorporating elements representing steps and cutting into the logo design, symbolizing fitness and portraying cutting.', 'Experimenting with colors in Adobe Illustrator for the logo design to align with the concept of Cutcake as a fitness nutritional company.', 'Creating triangular graphics in Adobe Illustrator, involving precise steps and tools.', 'Resizing and arranging layers using specific percentages and grid blocks to achieve the desired layout.', 'Color selection targeting a feminine demographic and maintaining consistency using the eyedropper tool.', 'Applying effects using the pathfinder tool to create transparency and the wrinkle tool to add a roughened effect.']}, {'end': 7187.954, 'segs': [{'end': 5650.13, 'src': 'embed', 'start': 5616.015, 'weight': 0, 'content': [{'end': 5622.581, 'text': "You can tell it's rough, but it's not so much to the point which you can, can't, you know, discern what the shape is in and of itself.", 'start': 5616.015, 'duration': 6.566}, {'end': 5625.563, 'text': "Okay So I'm going to save this.", 'start': 5623.441, 'duration': 2.122}, {'end': 5626.564, 'text': "I'm just going to hide it though.", 'start': 5625.603, 'duration': 0.961}, {'end': 5627.364, 'text': "So it's out of view.", 'start': 5626.604, 'duration': 0.76}, {'end': 5629.927, 'text': 'All right.', 'start': 5629.666, 'duration': 0.261}, {'end': 5634.35, 'text': 'So this is going to be our basic icon for the cut cake logo.', 'start': 5629.967, 'duration': 4.383}, {'end': 5639.314, 'text': 'So now what we need to do is to get the actual type in here as well.', 'start': 5634.971, 'duration': 4.343}, {'end': 5650.13, 'text': 'So if I go to view and show grid, I want to scale this up or move this rather so that it is in the.', 'start': 5639.975, 'duration': 10.155}], 'summary': 'Creating a basic icon for the cut cake logo and adding the actual type in the design.', 'duration': 34.115, 'max_score': 5616.015, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY5616015.jpg'}, {'end': 5737.79, 'src': 'embed', 'start': 5707.999, 'weight': 1, 'content': [{'end': 5716.246, 'text': 'And I can also do something a little bit different, uh, in something unique to the logo by kind of cutting this portion out and getting rid of that.', 'start': 5707.999, 'duration': 8.247}, {'end': 5721.79, 'text': "And then also a little bit of a treatment, which we'll get into after we cut this out.", 'start': 5716.806, 'duration': 4.984}, {'end': 5722.751, 'text': 'All right.', 'start': 5722.451, 'duration': 0.3}, {'end': 5727.655, 'text': 'So what I want to do is zoom up here quite a bit.', 'start': 5722.851, 'duration': 4.804}, {'end': 5737.79, 'text': 'And I also want to right click and I want to ungroup so that we can just select our text layer here.', 'start': 5730.064, 'duration': 7.726}], 'summary': 'Customizing logo by cutting out a portion and applying treatment.', 'duration': 29.791, 'max_score': 5707.999, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY5707999.jpg'}, {'end': 6164.043, 'src': 'embed', 'start': 6125.371, 'weight': 3, 'content': [{'end': 6126.772, 'text': 'We can position it over here.', 'start': 6125.371, 'duration': 1.401}, {'end': 6131.634, 'text': "It's still on.", 'start': 6131.134, 'duration': 0.5}, {'end': 6132.895, 'text': 'We can scale down as well.', 'start': 6131.674, 'duration': 1.221}, {'end': 6140.639, 'text': 'Yeah Right around the same size.', 'start': 6138.878, 'duration': 1.761}, {'end': 6148.907, 'text': 'Alright, so now we have a preview of the different colors and the different variations of the logo.', 'start': 6142.779, 'duration': 6.128}, {'end': 6155.115, 'text': 'And now we can do an explanation down here about the actual cupcake.', 'start': 6149.928, 'duration': 5.187}, {'end': 6160.582, 'text': 'So what I want to do is take all these and just remove them.', 'start': 6155.135, 'duration': 5.447}, {'end': 6164.043, 'text': 'All right.', 'start': 6162.782, 'duration': 1.261}], 'summary': 'Previewed logo variations and explained cupcake design.', 'duration': 38.672, 'max_score': 6125.371, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY6125371.jpg'}, {'end': 6337.175, 'src': 'embed', 'start': 6289.898, 'weight': 4, 'content': [{'end': 6294.962, 'text': "you might want to refine that more if it's a real project, but this is the idea behind.", 'start': 6289.898, 'duration': 5.064}, {'end': 6298.344, 'text': "it is a cupcake and you could illustrate it, but I'm not going to.", 'start': 6294.962, 'duration': 3.382}, {'end': 6311.179, 'text': "What I'm going to do is just put in stairs ascending cutting.", 'start': 6298.525, 'duration': 12.654}, {'end': 6312.38, 'text': 'All right.', 'start': 6312.1, 'duration': 0.28}, {'end': 6316.943, 'text': 'All right.', 'start': 6316.643, 'duration': 0.3}, {'end': 6319.845, 'text': "So let's get this into position here.", 'start': 6317.023, 'duration': 2.822}, {'end': 6321.005, 'text': 'Move this over there.', 'start': 6320.125, 'duration': 0.88}, {'end': 6331.892, 'text': 'All right.', 'start': 6331.552, 'duration': 0.34}, {'end': 6333.133, 'text': 'All right.', 'start': 6331.912, 'duration': 1.221}, {'end': 6337.175, 'text': 'So now we can also specify a color scheme.', 'start': 6333.173, 'duration': 4.002}], 'summary': 'Refining the cupcake illustration with ascending cutting and color scheme specification.', 'duration': 47.277, 'max_score': 6289.898, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY6289898.jpg'}, {'end': 6550.28, 'src': 'embed', 'start': 6522.346, 'weight': 5, 'content': [{'end': 6524.586, 'text': 'And now we want to go ahead and save this.', 'start': 6522.346, 'duration': 2.24}, {'end': 6528.628, 'text': 'And so that completes the identity guideline for our second project.', 'start': 6525.427, 'duration': 3.201}, {'end': 6535.57, 'text': "So now in the next lesson, we're going to go ahead and do a business card design applying this identity for Cutcake.", 'start': 6528.688, 'duration': 6.882}, {'end': 6536.89, 'text': "All right, I'll see you then.", 'start': 6536.03, 'duration': 0.86}, {'end': 6541.714, 'text': "Okay So in this lesson, we're going to go ahead and do the business card for cut cake.", 'start': 6538.132, 'duration': 3.582}, {'end': 6549.139, 'text': 'So make sure you have the identity guideline open for cut cake, as well as the card.ai file, which is a blank card.', 'start': 6541.755, 'duration': 7.384}, {'end': 6550.28, 'text': 'All right.', 'start': 6550.04, 'duration': 0.24}], 'summary': 'Completion of identity guideline for second project, next lesson focuses on business card design for cutcake.', 'duration': 27.934, 'max_score': 6522.346, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY6522346.jpg'}, {'end': 6806.728, 'src': 'embed', 'start': 6765.514, 'weight': 6, 'content': [{'end': 6768.597, 'text': 'Now what I want to do is add the actual information.', 'start': 6765.514, 'duration': 3.083}, {'end': 6778.506, 'text': "So I'll go ahead with the type tool and, if you recall, we'll switch back to this Identity guideline and the primary typeface is prosto1,", 'start': 6768.597, 'duration': 9.909}, {'end': 6799.905, 'text': "and so I'll come over here and I will put a name And I'll switch here to the font and And what I might do is make them all caps.", 'start': 6778.506, 'duration': 21.399}, {'end': 6806.728, 'text': "I'll scale this down right around there.", 'start': 6801.526, 'duration': 5.202}], 'summary': 'Adding information using type tool with primary typeface prosto1.', 'duration': 41.214, 'max_score': 6765.514, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY6765514.jpg'}, {'end': 7024.358, 'src': 'embed', 'start': 6977.677, 'weight': 2, 'content': [{'end': 6987.282, 'text': 'and this time we could center vertically and horizontally roughly, just like that, all right, and that will serve the actual back of the card,', 'start': 6977.677, 'duration': 9.605}, {'end': 6989.603, 'text': 'all right.', 'start': 6987.282, 'duration': 2.321}, {'end': 6996.747, 'text': 'so now save that and that is the front and the back of the business card for cut cake all right.', 'start': 6989.603, 'duration': 7.144}, {'end': 7004.732, 'text': "so in the next lesson we're going to go ahead and do the facebook design for this company and applying everything we need to,", 'start': 6996.747, 'duration': 7.985}, {'end': 7006.275, 'text': 'based on the identity guideline.', 'start': 7004.732, 'duration': 1.543}, {'end': 7007.196, 'text': "All right, I'll see you then.", 'start': 7006.535, 'duration': 0.661}, {'end': 7013.105, 'text': 'All right, so make sure you have opened the FacebookTemplate.psd,', 'start': 7007.557, 'duration': 5.548}, {'end': 7018.494, 'text': 'and what we wanna do is also switch over to Adobe Illustrator and make sure you have the identity guideline too.', 'start': 7013.105, 'duration': 5.389}, {'end': 7024.358, 'text': "opened up and what we're gonna do is take the logo as it stands.", 'start': 7019.395, 'duration': 4.963}], 'summary': 'Designing front and back of business card for cut cake, next lesson facebook design based on identity guideline.', 'duration': 46.681, 'max_score': 6977.677, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY6977677.jpg'}, {'end': 7174.705, 'src': 'embed', 'start': 7144.503, 'weight': 10, 'content': [{'end': 7151.726, 'text': 'this, of course, also gets scaled down to a much smaller size whenever a person, whenever you post a status update or whatever.', 'start': 7144.503, 'duration': 7.223}, {'end': 7155.848, 'text': "So that's why it's always kind of important to keep it simple as possible.", 'start': 7151.786, 'duration': 4.062}, {'end': 7161.15, 'text': "And if you are gonna have type, make sure it's easily identifiable at that smaller size.", 'start': 7155.888, 'duration': 5.262}, {'end': 7162.03, 'text': 'All right.', 'start': 7161.65, 'duration': 0.38}, {'end': 7165.292, 'text': "so now we'll go ahead and worry about the actual cover photo.", 'start': 7162.03, 'duration': 3.262}, {'end': 7174.705, 'text': "And just for this fictional project I'm going to use a free resource image from a user on deviantart.com.", 'start': 7166.92, 'duration': 7.785}], 'summary': 'Importance of keeping social media images simple and easily identifiable for smaller sizes.', 'duration': 30.202, 'max_score': 7144.503, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY7144503.jpg'}], 'start': 5616.015, 'title': 'Logo and branding design for cut cake', 'summary': 'Covers creating the cut cake logo, designing logo variations, establishing a color scheme, creating business card designs, and developing a facebook template for the fictional company, resulting in a comprehensive visual identity guideline.', 'chapters': [{'end': 6045.242, 'start': 5616.015, 'title': 'Creating cut cake logo', 'summary': 'Covers the process of creating the cut cake logo, including designing the icon and text, adjusting the font, unique treatments for the logo, and finalizing the visual identity guideline for the fictional company.', 'duration': 429.227, 'highlights': ["Designing the icon and text for the Cut Cake logo The process involves creating the basic icon for the Cut Cake logo and adding the company name using the 'prosto one' font.", "Adjusting the font and making unique treatments for the logo The font is scaled up and the letter 'K' is adjusted. Unique treatments are applied by cutting out a portion of the text to align with the idea of cutting or losing weight.", 'Finalizing the visual identity guideline for the fictional company The lesson concludes with the plan to construct a visual identity guideline for the fictional company using the created logo as a template.']}, {'end': 6520.025, 'start': 6046.328, 'title': 'Logo design process and color scheme creation', 'summary': 'Details the process of creating a logo design using color variations and outlines, as well as establishing a color scheme with specific color codes.', 'duration': 473.697, 'highlights': ['The process involves creating color variations and outlines for the logo design, as well as explaining the symbolism.', 'Detailed steps are provided for establishing a color scheme, including specific color codes for each element.', 'The method of creating the logo involves scaling, grouping, removing elements, and adjusting the design using tools like the pen tool and direct selection tool.', 'The importance of saving the work in a new folder to avoid overwriting the original file is emphasized.', 'The significance of using a secondary typeface in the absence of the primary one is mentioned.']}, {'end': 6972.391, 'start': 6522.346, 'title': 'Business card design for cut cake', 'summary': 'Covers the creation of a business card design for cut cake, emphasizing experimentation and reinforcing identity colors, with the use of prosto1 typeface, resulting in the creation of both front and back card designs.', 'duration': 450.045, 'highlights': ['The chapter covers the creation of a business card design for Cut Cake. The lesson focuses on the practical application of the identity guideline for the second project, creating a business card design for Cut Cake.', 'Emphasizing experimentation and reinforcing identity colors. The instructor encourages experimentation in business card design, highlighting there is no absolute right or wrong way, and emphasizes the reinforcement of identity colors to create an impactful design.', 'The use of Prosto1 typeface for the business card design. The lesson demonstrates the use of Prosto1 typeface, as per the Identity guideline, for adding text elements such as name, email, phone number, and web address on the business card.', 'Creation of both front and back card designs. The tutorial covers the creation of both front and back card designs for the business card, with specific instructions on saving the designs and converting them to outlines.']}, {'end': 7187.954, 'start': 6977.677, 'title': 'Designing facebook template', 'summary': 'Covers creating the front and back of a business card for cut cake, then proceeds to design the facebook template, including resizing the logo and applying a cover photo.', 'duration': 210.277, 'highlights': ['Creating the front and back of a business card The instructor demonstrates creating the front and back of the business card for Cut Cake.', 'Designing the Facebook template The chapter progresses to designing the Facebook template based on the identity guideline, including resizing the logo and applying a cover photo.', 'Importance of keeping the profile picture simple and identifiable The instructor emphasizes the importance of keeping the profile picture simple and identifiable, especially considering its smaller size when posted in status updates.']}], 'duration': 1571.939, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY5616015.jpg', 'highlights': ["Creating the basic icon for the Cut Cake logo and adding the company name using the 'prosto one' font.", "Adjusting the font and making unique treatments for the logo, such as scaling up and adjusting the letter 'K'.", 'Finalizing the visual identity guideline for the fictional company using the created logo as a template.', 'Creating color variations and outlines for the logo design, and explaining the symbolism.', 'Providing detailed steps for establishing a color scheme, including specific color codes for each element.', 'Emphasizing experimentation in business card design and reinforcing identity colors.', 'Demonstrating the use of Prosto1 typeface for adding text elements on the business card.', 'Covering the creation of both front and back card designs for the business card.', 'Demonstrating the creation of the front and back of the business card for Cut Cake.', 'Progressing to designing the Facebook template based on the identity guideline, including resizing the logo and applying a cover photo.', 'Emphasizing the importance of keeping the profile picture simple and identifiable, especially considering its smaller size when posted in status updates.']}, {'end': 9459.376, 'segs': [{'end': 7239.284, 'src': 'embed', 'start': 7188.555, 'weight': 0, 'content': [{'end': 7191.677, 'text': "And so I'm going to use this and we're going to modify it quite a bit.", 'start': 7188.555, 'duration': 3.122}, {'end': 7193.118, 'text': "So I'm just going to hit download.", 'start': 7191.717, 'duration': 1.401}, {'end': 7195.879, 'text': 'And of course, the URL is right here.', 'start': 7193.858, 'duration': 2.021}, {'end': 7200.944, 'text': 'And once you click download, it will download a larger size in another window.', 'start': 7196.84, 'duration': 4.104}, {'end': 7207.089, 'text': "I'm going to right click and copy image, which you should be able to do in Firefox or Chrome.", 'start': 7200.964, 'duration': 6.125}, {'end': 7210.992, 'text': "All right, so I'm going to go back to this area.", 'start': 7207.609, 'duration': 3.383}, {'end': 7214.035, 'text': 'And the cover photo, I want to make it this color.', 'start': 7211.533, 'duration': 2.502}, {'end': 7215.556, 'text': "So it's really going to stand out.", 'start': 7214.075, 'duration': 1.481}, {'end': 7220.2, 'text': "All right, so I'm going to control shift N for a new layer.", 'start': 7216.397, 'duration': 3.803}, {'end': 7223.984, 'text': 'And we can name it cupcake and make it a clipping mask.', 'start': 7220.681, 'duration': 3.303}, {'end': 7229.492, 'text': "So if we paste this in, we'll see that it has a black background.", 'start': 7225.267, 'duration': 4.225}, {'end': 7235.179, 'text': 'So if we want to fix that real quick, we can go to File, New, and we can paste that in.', 'start': 7229.873, 'duration': 5.306}, {'end': 7239.284, 'text': 'And then real quickly, just select.', 'start': 7236.321, 'duration': 2.963}], 'summary': 'Modifying and downloading an image, using clipping mask for a cover photo.', 'duration': 50.729, 'max_score': 7188.555, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY7188555.jpg'}, {'end': 8142.934, 'src': 'embed', 'start': 8110.295, 'weight': 2, 'content': [{'end': 8118.701, 'text': "I'm going to come in just one grid block right here and make it basically right here.", 'start': 8110.295, 'duration': 8.406}, {'end': 8122.804, 'text': 'That way everything is even and lined up in the center.', 'start': 8119.442, 'duration': 3.362}, {'end': 8125.15, 'text': 'All right.', 'start': 8124.81, 'duration': 0.34}, {'end': 8137.413, 'text': "So now what we need to also do is add some circles, which will serve as the sort of they're kind of like holes inside the Band-Aid.", 'start': 8126.25, 'duration': 11.163}, {'end': 8142.934, 'text': "We don't want to add too many of them because otherwise that smaller sizes will become blurred looking.", 'start': 8138.133, 'duration': 4.801}], 'summary': 'Creating a grid block and adding circles for the band-aid design to avoid blurring smaller sizes.', 'duration': 32.639, 'max_score': 8110.295, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY8110295.jpg'}, {'end': 8364.184, 'src': 'heatmap', 'start': 8242.65, 'weight': 1, 'content': [{'end': 8247.894, 'text': "I'm going to hit control C and then control F and drag it up to this one up here.", 'start': 8242.65, 'duration': 5.244}, {'end': 8257.78, 'text': "And I'm going to take both of these control C control F move this right there.", 'start': 8250.594, 'duration': 7.186}, {'end': 8262.243, 'text': "I'm going to move this one to the, to this portion, do this one down as well.", 'start': 8257.799, 'duration': 4.444}, {'end': 8270.625, 'text': 'and take both of these control C control F and put that right there.', 'start': 8265.243, 'duration': 5.382}, {'end': 8281.27, 'text': "Now let's see what that looks like if we hit control one and we go ahead, make that a hundred percent.", 'start': 8271.386, 'duration': 9.884}, {'end': 8283.731, 'text': 'All right.', 'start': 8281.29, 'duration': 2.441}, {'end': 8286.451, 'text': 'So these are a little bit too big for my liking.', 'start': 8283.771, 'duration': 2.68}, {'end': 8293.555, 'text': "So what we can do real quickly, we'll go to view and we'll turn off snap to grid.", 'start': 8287.052, 'duration': 6.503}, {'end': 8307.288, 'text': 'Make sure you only select the white ellipses and hit shift and alt to scale it down.', 'start': 8297.255, 'duration': 10.033}, {'end': 8310.972, 'text': 'Control one.', 'start': 8310.391, 'duration': 0.581}, {'end': 8323.041, 'text': "and let's go ahead back to view and turn on snap to grid.", 'start': 8315.879, 'duration': 7.162}, {'end': 8343.826, 'text': "we'll make the opacity again on this 20 percent and we can move these back into place and they will snap into the correct position right around there.", 'start': 8323.041, 'duration': 20.785}, {'end': 8344.147, 'text': 'all right.', 'start': 8343.826, 'duration': 0.321}, {'end': 8349.656, 'text': 'so if i control one, We can now bring this back to 100%.', 'start': 8344.147, 'duration': 5.509}, {'end': 8354.159, 'text': 'All right.', 'start': 8349.656, 'duration': 4.503}, {'end': 8364.184, 'text': "So what we can do now is take both of those and take all those and hit shift to deselect the actual Band-Aid and let's zoom up again real quick.", 'start': 8354.218, 'duration': 9.966}], 'summary': 'Demonstrating control c, control f, and resizing with shift and alt.', 'duration': 121.534, 'max_score': 8242.65, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY8242650.jpg'}], 'start': 7188.555, 'title': 'Image editing, blending, design projects, and band-aid illustration', 'summary': 'Covers image modification using tools like download, copy image, new layer, and tolerance settings, blending techniques, design projects including a facebook template, concept sketching, and creating a band-aid illustration using adobe illustrator.', 'chapters': [{'end': 7286.002, 'start': 7188.555, 'title': 'Editing and modifying images tutorial', 'summary': 'Covers the process of modifying and editing images, including using tools like download, copy image, new layer, and tolerance settings to achieve desired results.', 'duration': 97.447, 'highlights': ['The process of modifying and editing images, including using tools like download, copy image, new layer, and tolerance settings to achieve desired results.', 'Demonstrating the use of download and copy image tools to obtain larger images and change background colors for better visibility.', 'Utilizing new layer and clipping mask to make adjustments to the cover photo for a more customized look.', 'Explaining the process of using File, New, and selecting contiguous and tolerance settings to fix image backgrounds and make quick selections.', 'Experimenting with tools like the background eraser tool and tolerance settings to efficiently remove unwanted areas and achieve desired image modifications.']}, {'end': 7551.204, 'start': 7286.062, 'title': 'Editing and blending techniques', 'summary': 'Showcases techniques for quick cutouts, blending layers, and adjusting blend modes in photoshop, emphasizing experimentation and quick fixes.', 'duration': 265.142, 'highlights': ['The chapter demonstrates using the pen tool for a quick cutout, allowing users to hold alt and left click to remove direction angles and selecting anti-aliased for a clean cutout.', 'It showcases experimenting with layer blend modes and image adjustments to achieve desired visual effects, including desaturation and layer clipping.', 'The speaker emphasizes quick fixes and solid work for actual projects, showcasing the process of fixing noticeable outlines and creating separate layers for precise adjustments.']}, {'end': 8018.071, 'start': 7551.204, 'title': 'Design projects and concept sketching', 'summary': "Covers the completion of a facebook template design, introduction to the third follow-along project for a fictional company 'photographics' and the process of sketching out a concept for another fictional company 'cut cake', including the rationale behind the unique symbol design and color experimentation in adobe illustrator.", 'duration': 466.867, 'highlights': ["Introduction to the third follow-along project for a fictional company 'Photographics' The chapter introduces the third follow-along project for a fictional company called 'Photographics', which specializes in photo restoration using Photoshop.", "Process of sketching out a concept for the fictional company 'Cut Cake' The transcript details the process of sketching out a concept for the fictional company 'Cut Cake', a fitness nutritional company, including the rationale behind the unique symbol design and color experimentation in Adobe Illustrator.", "Completion of Facebook template design The completion of the Facebook template design is mentioned, with the suggestion to refer back to the first project's 'Tiling It All Together' section for the process of imposing graphics for the business card and Facebook page."]}, {'end': 9459.376, 'start': 8019.981, 'title': 'Creating band-aid illustration', 'summary': 'Covers creating a band-aid illustration using adobe illustrator, including setting grid dimensions, creating rounded rectangles and ellipses, adjusting opacities, adding gradient colors, and using the pen tool to create shadows and the pathfinder tool to unite shapes. it also involves incorporating text and applying the identity guidelines.', 'duration': 1439.395, 'highlights': ['The chapter covers creating a band-aid illustration using Adobe Illustrator, including setting grid dimensions, creating rounded rectangles and ellipses, adjusting opacities, adding gradient colors, and using the pen tool to create shadows and the pathfinder tool to unite shapes. It also involves incorporating text and applying the identity guidelines.', 'Setting grid dimensions and using the rounded rectangle tool to create the band-aid, with the corner radius set at 80 points.', 'Creating circles to serve as holes inside the band-aid, with careful consideration to avoid blurring at smaller sizes and adjusting colors using opacity and gradient settings.', 'Using the pen tool to create shadows and the pathfinder tool to unite shapes, then incorporating text and applying identity guidelines for the project.', 'Applying identity guidelines for the project, including specifying color schemes and typefaces, and completing the identity guideline for the third project for Photographics.']}], 'duration': 2270.821, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY7188555.jpg', 'highlights': ['Demonstrating the use of download and copy image tools to obtain larger images and change background colors for better visibility.', 'Utilizing new layer and clipping mask to make adjustments to the cover photo for a more customized look.', 'The chapter covers creating a band-aid illustration using Adobe Illustrator, including setting grid dimensions, creating rounded rectangles and ellipses, adjusting opacities, adding gradient colors, and using the pen tool to create shadows and the pathfinder tool to unite shapes.']}, {'end': 10307.945, 'segs': [{'end': 9558.344, 'src': 'embed', 'start': 9514.318, 'weight': 0, 'content': [{'end': 9518.903, 'text': 'right around there and then use the eyedropper tool to give it that center color.', 'start': 9514.318, 'duration': 4.585}, {'end': 9526.011, 'text': "And I'm going to also drag this down just a little bit and center this up vertically between this white part.", 'start': 9519.864, 'duration': 6.147}, {'end': 9528.674, 'text': 'You can use your arrow keys up and down.', 'start': 9527.212, 'duration': 1.462}, {'end': 9531.424, 'text': 'All right, that looks pretty good.', 'start': 9530.543, 'duration': 0.881}, {'end': 9536.129, 'text': "And I want to go ahead and lock that layer so I can't select it.", 'start': 9531.844, 'duration': 4.285}, {'end': 9541.514, 'text': 'And then what I want to do is take this control C and then control F.', 'start': 9537.09, 'duration': 4.424}, {'end': 9544.457, 'text': "We're going to drag it to the top of that layer.", 'start': 9541.514, 'duration': 2.943}, {'end': 9548.762, 'text': "I'm going to right click and ungroup it and just get rid of the type.", 'start': 9544.477, 'duration': 4.285}, {'end': 9558.344, 'text': "And then just to create an extra element of the design, I'm going to create a watermark out of this specific Band-Aid going that way.", 'start': 9550.296, 'duration': 8.048}], 'summary': 'Tutorial on creating a design element with specific instructions and tools.', 'duration': 44.026, 'max_score': 9514.318, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY9514318.jpg'}, {'end': 9705.629, 'src': 'embed', 'start': 9669.354, 'weight': 3, 'content': [{'end': 9682.379, 'text': 'I divide objects below and that way I can on group this now and then just select top portions to get rid of whatever was cut off,', 'start': 9669.354, 'duration': 13.025}, {'end': 9685.36, 'text': 'and that looks good right there.', 'start': 9682.379, 'duration': 2.981}, {'end': 9699.905, 'text': 'and now I will come down here and deselect this, will group that again, alright, and then we could take this again and lock it All right.', 'start': 9685.36, 'duration': 14.545}, {'end': 9705.629, 'text': 'so just a very, you know, kind of faint watermark and just adds an extra design element.', 'start': 9699.905, 'duration': 5.724}], 'summary': 'The speaker discusses dividing and grouping objects in a design process to create a faint watermark for an added design element.', 'duration': 36.275, 'max_score': 9669.354, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY9669354.jpg'}, {'end': 10008.003, 'src': 'embed', 'start': 9956.338, 'weight': 1, 'content': [{'end': 9964.641, 'text': 'Control shift D take the direct selection tool and delete just the edge of that circle.', 'start': 9956.338, 'duration': 8.303}, {'end': 9970.72, 'text': 'all right, and that is it.', 'start': 9967.919, 'duration': 2.801}, {'end': 9976.323, 'text': "so yeah, obviously, when it comes to business card design, there's no right or wrong for the most part.", 'start': 9970.72, 'duration': 5.603}, {'end': 9984.967, 'text': 'uh, when it comes to designing just interesting things like for the back of the card, so yeah, uh, so that is it for the business card design.', 'start': 9976.323, 'duration': 8.644}, {'end': 9992.01, 'text': "so in the next lesson we'll go ahead and tackle again the facebook design by applying the specs in the identity guideline.", 'start': 9984.967, 'duration': 7.043}, {'end': 9993.992, 'text': "all right, i'll see you then, All right.", 'start': 9992.01, 'duration': 1.982}, {'end': 10001.718, 'text': 'So make sure you have the Facebook template dot PSD open and also in Adobe illustrator, make sure you have the identity guideline three open.', 'start': 9994.012, 'duration': 7.706}, {'end': 10008.003, 'text': "And this time for the profile picture, we're going to feature just this symbol over here.", 'start': 10002.459, 'duration': 5.544}], 'summary': "In the next lesson, we'll tackle facebook design by applying the specs in the identity guideline.", 'duration': 51.665, 'max_score': 9956.338, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY9956338.jpg'}, {'end': 10307.945, 'src': 'embed', 'start': 10280.307, 'weight': 5, 'content': [{'end': 10286.69, 'text': 'Alright, so that concludes the Facebook template design for this project.', 'start': 10280.307, 'duration': 6.383}, {'end': 10290.172, 'text': 'And that is it.', 'start': 10287.19, 'duration': 2.982}, {'end': 10293.053, 'text': 'So go ahead and check out the closing video.', 'start': 10290.332, 'duration': 2.721}, {'end': 10297.978, 'text': 'where we will do a quick overview of what we learned.', 'start': 10294.195, 'duration': 3.783}, {'end': 10305.343, 'text': 'And also I will introduce you to the designcourse.com mentor program.', 'start': 10298.618, 'duration': 6.725}, {'end': 10307.284, 'text': "All right, so I'll see you then.", 'start': 10305.403, 'duration': 1.881}, {'end': 10307.945, 'text': 'All right, goodbye.', 'start': 10307.304, 'duration': 0.641}], 'summary': 'Concluded facebook template design, introducing designcourse.com mentor program.', 'duration': 27.638, 'max_score': 10280.307, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY10280307.jpg'}], 'start': 9459.996, 'title': 'Creating and designing digital assets', 'summary': 'Covers creating a watermark design in adobe illustrator, including scaling down, aligning, grouping, and adding design elements. it also includes designing a business card with specific font and layout details, creating a facebook template with image and text manipulation, and concludes with an invitation to the designcourse.com mentor program.', 'chapters': [{'end': 9705.629, 'start': 9459.996, 'title': 'Creating a watermark design', 'summary': 'Demonstrates the process of creating a watermark design using adobe illustrator, including scaling down, aligning, grouping, and adding design elements.', 'duration': 245.633, 'highlights': ['The process involves scaling down the logo, center-aligning it horizontally, creating a horizontal block portion, and using the eyedropper tool to give it a specific color.', 'The speaker demonstrates the steps to create a watermark out of a specific Band-Aid design, involving ungrouping layers, selecting and getting rid of specific portions, and grouping elements to create the watermark.', 'The tutorial also covers duplicating layers, dividing objects, and adding an extra design element to create a faint watermark.']}, {'end': 10307.945, 'start': 9706.049, 'title': 'Designing business cards and facebook template', 'summary': 'Covers the process of designing a business card with specific font and layout details, followed by the creation of a facebook template with image and text manipulation, and concludes with an invitation to the designcourse.com mentor program.', 'duration': 601.896, 'highlights': ['The chapter covers the process of designing a business card with specific font and layout details. Explains the process of adding actual type, selecting font, adjusting size, and creating front and back outlines for a business card.', 'The creation of a Facebook template with image and text manipulation is demonstrated. Demonstrates the process of selecting profile picture, choosing cover photo, and adding text to the image in Photoshop.', 'The chapter concludes with an invitation to the designcourse.com mentor program. Concludes with a brief overview of what was learned and an introduction to the designcourse.com mentor program.']}], 'duration': 847.949, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/UyoXKGQrmtY/pics/UyoXKGQrmtY9459996.jpg', 'highlights': ['The tutorial covers creating a watermark design in Adobe Illustrator, involving scaling down the logo, center-aligning it horizontally, and using the eyedropper tool to give it a specific color.', 'The process of designing a business card with specific font and layout details is explained, including adding actual type, selecting font, adjusting size, and creating front and back outlines.', 'Demonstrates the creation of a Facebook template with image and text manipulation, including selecting a profile picture, choosing a cover photo, and adding text to the image in Photoshop.', 'The tutorial also covers duplicating layers, dividing objects, and adding an extra design element to create a faint watermark.', 'The speaker demonstrates the steps to create a watermark out of a specific Band-Aid design, involving ungrouping layers, selecting and getting rid of specific portions, and grouping elements to create the watermark.', 'The chapter concludes with an invitation to the designcourse.com mentor program, providing a brief overview of what was learned and an introduction to the mentor program.']}], 'highlights': ['The course covers visual identity, logo design, typography, color psychology, and digital asset design.', 'Understanding visual identity and its components, including logo design, color, and other visual aesthetics.', 'Explaining the significance of color psychology in evoking emotional responses and associations with brand attributes.', 'The chapter covers the creation of a corporate identity guideline for a fictional online gaming company called YouVersus.', 'Understanding typography is crucial for constructing a visual identity, including the selection of typefaces and their associated terminology.', 'The chapter covers defining and labeling elements, centering and aligning objects, creating a color scheme, and specifying color codes for RGB and CMYK.', 'Developing a versatile identity pattern for various media and creating a competition mark and identity pattern.', 'Understanding the concepts of bleed, trim, and safe zone in print design for business cards.', 'The process involves opening the U versus AI file, selecting the letter mark in the circle, resizing it, and creating a clipping mask.', 'Designing a relevant and unique logo for Cutcake, involving brainstorming and sketching an idea.', "Creating the basic icon for the Cut Cake logo and adding the company name using the 'prosto one' font.", 'Demonstrating the use of download and copy image tools to obtain larger images and change background colors for better visibility.', 'The tutorial covers creating a watermark design in Adobe Illustrator, involving scaling down the logo, center-aligning it horizontally, and using the eyedropper tool to give it a specific color.']}