title
SEO Tutorial For Beginners | Learn SEO Step By Step | SEO Tutorial | Advanced SEO 2020 | Simplilearn

description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=SEO-Tutorial-For-Beginners-Qs0_Qu22v4M&utm_medium=DescriptionFF&utm_source=youtube 🔥Digital Marketing Masters Program (Discount Code - YTBE15): https://www.simplilearn.com/master-in-digital-marketing?utm_campaign=SCE-DmMasters&utm_medium=DescriptionFF&utm_source=youtube This SEO tutorial video will help you understand what is SEO, why we need SEO, what is keyword research, how does a search engine work, on-page SEO, off-page SEO, Google algorithms, types of SEO, what is an ideal website architecture, what is local SEO, how to measure your SEO performance, and at the end there will be a short quiz to test your understanding on SEO. SEO, or search engine optimization, is the work that we do to make our websites more prominent in the major search engines, such as Google, Yahoo, and Bing. The more prominent our web pages are in the search engines, the more visitors and searchers will be exposed to our business information. Below topics are explained in this SEO tutorial: 1. Why SEO? (0:55) 2. What is SEO? (05:35) 3. What is keyword research? (07:24) 4. How does a search engine work? (15:11) 5. On-page SEO (17:56) 6. Off-page SEO (01:05:30) 7. What are Google algorithms? (01:33:00) 8. Types of SEO (01:40:49) 9. Website architecture (01:44:39) 10. Local SEO (01:52:02) 11. How to measure your SEO performance (01:59:42) 12. Quiz (02:16:31) Subscribe to our channel for more Machine Learning Tutorials: https://www.youtube.com/user/Simplilearn?sub_confirmation=1 To get access to the slides, click here: https://www.slideshare.net/Simplilearn/seo-tutorial-for-beginners-learn-seo-step-by-step-seo-tutorial-advanced-seo-2019-simplilearn/Simplilearn/seo-tutorial-for-beginners-learn-seo-step-by-step-seo-tutorial-advanced-seo-2019-simplilearn Watch more videos on Digital Marketing: https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI #seo #seotutorialforbeginners #digitalmarketing #digitalmarketingcourse #digitalmarketingcourse #simplilearndmca #Simplilearndigitalmarketing #simplilearn ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Become eligible to be part of the Purdue University Alumni Association - Masterclasses delivered by Purdue faculty - Harvard Business Publishing Cases - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects - 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. - 35+ digital marketing tools - Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs) - Course aligned with Hootsuite and SE Ranking certification - Learn using Meta Business Coach Chatbot - Live classes delivered by Industry Experts along with self-paced content ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology Learn more at: https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training?utm_campaign=SEO-Tutorial-For-Beginners-Qs0_Qu22v4M&utm_medium=Tutorials&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

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{'title': 'SEO Tutorial For Beginners | Learn SEO Step By Step | SEO Tutorial | Advanced SEO 2020 | Simplilearn', 'heatmap': [{'end': 8086.051, 'start': 7983.503, 'weight': 1}], 'summary': 'Provides a comprehensive seo tutorial covering the benefits of seo, keyword strategies, on-page optimization, link building, page authority, google algorithms, local seo, and best practices. it emphasizes the significance of keyword research, optimization techniques, and the impact on search engine ranking and user experience.', 'chapters': [{'end': 843.26, 'segs': [{'end': 59.064, 'src': 'embed', 'start': 29.455, 'weight': 0, 'content': [{'end': 35.185, 'text': "Then we're going to go into on-page and off-page SEO and techniques and tactics related to both of those.", 'start': 29.455, 'duration': 5.73}, {'end': 38.671, 'text': "We're going to dive into how Google algorithms work.", 'start': 35.706, 'duration': 2.965}, {'end': 49.458, 'text': "types of SEO website architecture, local SEO, how to measure your SEO performance, ie analytics, and then we're gonna have a little quiz at the end.", 'start': 39.312, 'duration': 10.146}, {'end': 53.18, 'text': "so a lot of information in today's tutorial.", 'start': 49.458, 'duration': 3.722}, {'end': 59.064, 'text': "so let's get right to it and start with why SEO and some of you with a website?", 'start': 53.18, 'duration': 5.884}], 'summary': 'Seo tutorial covers on-page, off-page, google algorithms, local seo, analytics, and includes a quiz at the end.', 'duration': 29.609, 'max_score': 29.455, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M29455.jpg'}, {'end': 144.564, 'src': 'embed', 'start': 120.373, 'weight': 1, 'content': [{'end': 127.516, 'text': "That's inherently the first benefit to doing search engine optimization is we want to increase our visibility on search engines.", 'start': 120.373, 'duration': 7.143}, {'end': 129.717, 'text': "Today's tutorial is going to cover that.", 'start': 128.136, 'duration': 1.581}, {'end': 136.4, 'text': 'The second benefit is it will help you rank higher for relevant keywords.', 'start': 130.197, 'duration': 6.203}, {'end': 144.564, 'text': 'The idea behind search engines is we want our pages on our websites to be found when somebody does a search.', 'start': 136.72, 'duration': 7.844}], 'summary': 'Seo increases visibility and helps rank higher for relevant keywords.', 'duration': 24.191, 'max_score': 120.373, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M120373.jpg'}, {'end': 459.001, 'src': 'embed', 'start': 432.033, 'weight': 2, 'content': [{'end': 437.113, 'text': 'So generally there are 10 results per page on a search engine.', 'start': 432.033, 'duration': 5.08}, {'end': 443.955, 'text': "So if you're ranked in the top three or even in the first or second position, you're gonna get a majority of the clicks.", 'start': 437.353, 'duration': 6.602}, {'end': 451.916, 'text': 'And search engine optimization starts with the keyword because we want to be found for relevant keywords.', 'start': 444.495, 'duration': 7.421}, {'end': 459.001, 'text': 'And so the first step in search engine optimization is always gonna be keyword research.', 'start': 452.376, 'duration': 6.625}], 'summary': 'Top 3 search engine ranking gets majority of clicks. seo begins with keyword research.', 'duration': 26.968, 'max_score': 432.033, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M432033.jpg'}, {'end': 590.22, 'src': 'embed', 'start': 560.734, 'weight': 4, 'content': [{'end': 563.857, 'text': 'There are short-tailed keywords and there are long-tailed keywords.', 'start': 560.734, 'duration': 3.123}, {'end': 565.799, 'text': "And we're going to talk about both of these here.", 'start': 563.877, 'duration': 1.922}, {'end': 568.101, 'text': "So let's start with short-tailed keywords.", 'start': 566.099, 'duration': 2.002}, {'end': 571.625, 'text': 'So short-tailed keywords are generic keywords.', 'start': 568.501, 'duration': 3.124}, {'end': 575.668, 'text': "Generally, they're less than three words in a keyword phrase.", 'start': 572.105, 'duration': 3.563}, {'end': 577.77, 'text': 'For example, Italian restaurants.', 'start': 575.909, 'duration': 1.861}, {'end': 583.436, 'text': 'So short-tailed keywords generally have very high search volumes.', 'start': 578.171, 'duration': 5.265}, {'end': 590.22, 'text': "that means that if somebody types in Italian restaurants, then there's going to be a large amount of volume,", 'start': 583.716, 'duration': 6.504}], 'summary': "Short-tailed keywords are generic, with high search volumes, e.g. 'italian restaurants'.", 'duration': 29.486, 'max_score': 560.734, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M560734.jpg'}], 'start': 3.157, 'title': 'Seo and its benefits', 'summary': 'Provides a comprehensive seo tutorial for beginners, covering why seo is essential, keyword research, on-page and off-page seo techniques, google algorithms, local seo, and analytics. it also emphasizes the benefits of seo, including increased visibility, higher ranking, and enhanced traffic, and the significance of keyword research in identifying relevant keywords with high search volume and low competition.', 'chapters': [{'end': 53.18, 'start': 3.157, 'title': 'Seo tutorial for beginners', 'summary': 'Covers a comprehensive seo tutorial for beginners, including topics like why seo, keyword research, on-page and off-page seo techniques, google algorithms, types of seo, local seo, analytics for measuring seo performance, and concludes with a quiz.', 'duration': 50.023, 'highlights': ['The tutorial covers a comprehensive range of SEO topics, including why SEO, keyword research, on-page and off-page SEO techniques, Google algorithms, types of SEO, local SEO, and analytics for measuring SEO performance.', 'The chapter concludes with a quiz, providing an interactive element to test the understanding of the tutorial content.', 'The presenter, Rob Sanders from Simply Learn, delves into various aspects of SEO, ensuring a diverse understanding of the subject matter.', 'The recording promises a lot of information, indicating a substantial amount of content covered in the tutorial.', 'The tutorial aims to provide value to beginners by starting with the basics of SEO and gradually progressing to more advanced topics, catering to a wide audience.', 'The chapter emphasizes the importance of understanding how Google algorithms work, offering insights into the core functionality of search engines.']}, {'end': 843.26, 'start': 53.18, 'title': 'Benefits of seo and keyword research', 'summary': 'Discusses the inherent benefits of seo, such as increased visibility, higher ranking for relevant keywords, and increased website traffic, as well as the importance of keyword research in identifying relevant keywords with high search volume and low competition, emphasizing the distinction between short-tail and long-tail keywords.', 'duration': 790.08, 'highlights': ['Increased Visibility and Traffic The primary benefit of SEO is to increase visibility on search engines, leading to higher website traffic, which can be achieved through optimizing content for relevant keywords, driving organic traffic and increasing brand awareness worldwide.', 'Higher Ranking for Relevant Keywords SEO aims to help websites rank higher for relevant keywords, aligning content with user search queries, leading to increased visibility, organic traffic, and potential conversions, with higher search engine ranking resulting in a majority of the clicks.', 'Keyword Research: Short-tail vs. Long-tail Keywords Keyword research involves identifying relevant keywords with high search volumes and low competition, where short-tail keywords offer high visibility and traffic but also high competition, while long-tail keywords are more specific, less competitive, and contribute to higher conversion rates.']}], 'duration': 840.103, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M3157.jpg', 'highlights': ['The tutorial covers a comprehensive range of SEO topics, including why SEO, keyword research, on-page and off-page SEO techniques, Google algorithms, types of SEO, local SEO, and analytics for measuring SEO performance.', 'Increased Visibility and Traffic The primary benefit of SEO is to increase visibility on search engines, leading to higher website traffic, which can be achieved through optimizing content for relevant keywords, driving organic traffic and increasing brand awareness worldwide.', 'Higher Ranking for Relevant Keywords SEO aims to help websites rank higher for relevant keywords, aligning content with user search queries, leading to increased visibility, organic traffic, and potential conversions, with higher search engine ranking resulting in a majority of the clicks.', 'The chapter emphasizes the importance of understanding how Google algorithms work, offering insights into the core functionality of search engines.', 'Keyword Research: Short-tail vs. Long-tail Keywords Keyword research involves identifying relevant keywords with high search volumes and low competition, where short-tail keywords offer high visibility and traffic but also high competition, while long-tail keywords are more specific, less competitive, and contribute to higher conversion rates.', 'The chapter concludes with a quiz, providing an interactive element to test the understanding of the tutorial content.']}, {'end': 1815.187, 'segs': [{'end': 895.421, 'src': 'embed', 'start': 866.804, 'weight': 0, 'content': [{'end': 868.925, 'text': "They're usually ready to make a purchase.", 'start': 866.804, 'duration': 2.121}, {'end': 871.106, 'text': "They're usually more specific intent.", 'start': 868.945, 'duration': 2.161}, {'end': 874.288, 'text': "There's more intent involved with a longer tail keyword.", 'start': 871.467, 'duration': 2.821}, {'end': 877.51, 'text': 'So best restaurants in Florida.', 'start': 874.508, 'duration': 3.002}, {'end': 879.111, 'text': 'branded shoes in Florida.', 'start': 877.51, 'duration': 1.601}, {'end': 885.434, 'text': 'something very specific is going to generate probably a higher conversion rate than something more generic.', 'start': 879.111, 'duration': 6.323}, {'end': 886.615, 'text': "So that's the trade-off.", 'start': 885.554, 'duration': 1.061}, {'end': 895.421, 'text': "And so when to use long tail keywords? Well, we want to use long tail keywords if we're targeting pages with a product or specific article.", 'start': 886.815, 'duration': 8.606}], 'summary': 'Long-tail keywords generate higher conversion rates for specific products or articles.', 'duration': 28.617, 'max_score': 866.804, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M866804.jpg'}, {'end': 1299.737, 'src': 'embed', 'start': 1267.052, 'weight': 1, 'content': [{'end': 1271.555, 'text': 'The search engines in turn are gonna present that information in the search engine results.', 'start': 1267.052, 'duration': 4.503}, {'end': 1277.58, 'text': 'So if you have positive reviews, then somebody typing in in this example shoes,', 'start': 1271.775, 'duration': 5.805}, {'end': 1281.763, 'text': "they're gonna be able to see that you have positive reviews for your website.", 'start': 1277.58, 'duration': 4.183}, {'end': 1286.147, 'text': "So that's the whole idea behind schema is to provide snippets of information.", 'start': 1281.823, 'duration': 4.324}, {'end': 1290.55, 'text': "So again, it's not just related to reviews, also for images.", 'start': 1286.327, 'duration': 4.223}, {'end': 1291.891, 'text': 'So if you have images,', 'start': 1290.93, 'duration': 0.961}, {'end': 1299.737, 'text': 'you can provide snippets of information to the search engine so they can see what the shoe actually looks like when they type in in this example,', 'start': 1291.891, 'duration': 7.846}], 'summary': 'Schema provides snippets of information to improve search engine results, including positive reviews and images.', 'duration': 32.685, 'max_score': 1267.052, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M1267052.jpg'}, {'end': 1460.053, 'src': 'embed', 'start': 1433.984, 'weight': 2, 'content': [{'end': 1439.766, 'text': "So a title tag is important because it's the title of a web page that appears in those results.", 'start': 1433.984, 'duration': 5.782}, {'end': 1446.108, 'text': "And so the title tag is something that's important, because if we want to be found for a specific keyword,", 'start': 1440.066, 'duration': 6.042}, {'end': 1452.03, 'text': 'we want to make sure that keyword is in the title tag, because that keyword is going to describe what the page is all about.', 'start': 1446.108, 'duration': 5.922}, {'end': 1460.053, 'text': "And so if we want to be found for that keyword, let's just say Italian restaurants in Florida, for example, That's going to be part of our title tag.", 'start': 1452.33, 'duration': 7.723}], 'summary': 'Title tag is important for seo, include target keyword for better visibility.', 'duration': 26.069, 'max_score': 1433.984, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M1433984.jpg'}, {'end': 1771.88, 'src': 'embed', 'start': 1744.446, 'weight': 3, 'content': [{'end': 1748.768, 'text': 'So, if we look here back at our search results, if you go over those limits,', 'start': 1744.446, 'duration': 4.322}, {'end': 1754.991, 'text': "you'll see that the search engines will cut off the copy of the meta description.", 'start': 1748.768, 'duration': 6.223}, {'end': 1756.912, 'text': "with and they'll just put ellipses.", 'start': 1755.211, 'duration': 1.701}, {'end': 1761.635, 'text': "so we don't necessarily want to go over those limits.", 'start': 1756.912, 'duration': 4.723}, {'end': 1771.88, 'text': 'so my recommendation is to keep that meta description, probably 165 characters, to no more than 200..', 'start': 1761.635, 'duration': 10.245}], 'summary': 'Keep meta description under 165-200 characters to avoid cutoff by search engines.', 'duration': 27.434, 'max_score': 1744.446, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M1744446.jpg'}], 'start': 843.26, 'title': 'Seo and keyword strategies', 'summary': "Covers the trade-off between long tail and short tail keywords, emphasizing higher conversion rates and specific intent with long tail keywords. it also explains search engine optimization, including the use of schema for enhanced search engine understanding. additionally, it emphasizes the importance of optimizing title tags and meta descriptions for on-page seo, focusing on relevance to search queries and google's search engine results.", 'chapters': [{'end': 924.637, 'start': 843.26, 'title': 'Long tail keywords and search engine visibility', 'summary': 'Discusses the trade-off between long tail and short tail keywords in driving conversions, emphasizing the higher conversion rate and specific intent associated with longer tail keywords, and the focus on visibility and traffic with shorter tail keywords. it also explores the use of long tail keywords for targeting specific products or articles and briefly touches on the process of getting content into search engines.', 'duration': 81.377, 'highlights': ["The trade-off between longer tail and shorter tail keywords emphasizes the higher conversion rate and specific intent associated with longer tail keywords, which is beneficial for driving conversions (e.g., 'best restaurants in Florida' generating a higher conversion rate than 'branded shoes in Florida').", 'The use of long tail keywords is recommended for targeting pages with specific products or articles, as they are likely to drive particular conversions, in contrast to more generic, shorter tail keywords that prioritize visibility and traffic.', 'The chapter briefly touches on the process of getting content into search engines, acknowledging the desire to be found on search engines and the importance of understanding how search engines work to achieve this goal.']}, {'end': 1411.979, 'start': 924.697, 'title': 'Understanding search engine optimization', 'summary': 'Explains how search engines use spiders to crawl websites and gather content for their index, emphasizing the importance of on-page seo and the use of schema to provide enhanced information for better search engine understanding and relevancy. it also highlights the benefits of schema in presenting snippets of information, such as reviews, images, and inventory, in search engine results.', 'duration': 487.282, 'highlights': ['The chapter explains how search engines use spiders to crawl websites and gather content for their index, emphasizing the importance of on-page SEO and the use of schema to provide enhanced information for better search engine understanding and relevancy.', 'It also highlights the benefits of schema in presenting snippets of information, such as reviews, images, and inventory, in search engine results.', 'Off-page SEO determines what we do off our website to be relevant for search engine query, generally synonymous with link building.', 'On-page SEO is the method of optimizing elements of web pages to make them more relevant for specific search queries on search engines.', 'Schema is a collaborative effort between search engines, providing snippets of information to enhance understanding and relevancy, particularly beneficial for e-commerce websites.', 'Site links, additional pages on a website that show up in search engine results, are a benefactor of having schema and can improve the chances of being found and getting clicks.']}, {'end': 1815.187, 'start': 1412.219, 'title': 'Optimizing title tags and meta descriptions', 'summary': "Emphasizes the importance of optimizing title tags and meta descriptions for on-page seo, including using specific keywords, character limits, and relevance to search queries, with a focus on google's search engine results.", 'duration': 402.968, 'highlights': ["Optimizing title tags for specific keywords is crucial for appearing in search engine results, with character limits of 60-65 characters, and an optimal format of using the primary keyword, secondary keyword, and brand name. It's important to optimize title tags for specific keywords to appear in search engine results. The character limits for title tags are typically 60-65 characters, and an optimal format is to use the primary keyword, secondary keyword, and brand name.", "Meta descriptions, which describe the page and appear under the title tag and URL in search engine results, should be concise and no more than 165-200 characters to ensure relevance and avoid being cut off by search engines. Meta descriptions should be concise, no more than 165-200 characters, and should describe the page. It's crucial for relevance and to avoid being cut off by search engines in search results.", 'Using the targeted keyword in the title tag and meta description is essential for relevance to the search query and increasing the chances of appearing in search results. Incorporating the targeted keyword in the title tag and meta description is essential for relevance to the search query and improving the chances of appearing in search results.']}], 'duration': 971.927, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M843260.jpg', 'highlights': ["Long tail keywords drive higher conversion rates and specific intent (e.g., 'best restaurants in Florida' vs. 'branded shoes in Florida').", 'Schema enhances search engine understanding and presents snippets of information in search results.', 'Optimizing title tags for specific keywords is crucial for appearing in search engine results.', 'Meta descriptions should be concise, no more than 165-200 characters, and describe the page.']}, {'end': 3407.116, 'segs': [{'end': 1863.306, 'src': 'embed', 'start': 1836.46, 'weight': 3, 'content': [{'end': 1841.77, 'text': 'OK, you want to be relevant for the search engine query, but you also want to sound natural as well.', 'start': 1836.46, 'duration': 5.31}, {'end': 1847.42, 'text': 'You want to be able to really the whole idea between the title tag and description.', 'start': 1841.95, 'duration': 5.47}, {'end': 1850.9, 'text': 'is to get people to click on your link.', 'start': 1847.819, 'duration': 3.081}, {'end': 1857.063, 'text': 'Because remember, there are nine other listings on the Google search engine results page for page one.', 'start': 1851.02, 'duration': 6.043}, {'end': 1860.725, 'text': 'So we want our meta description and our title tag to stand out.', 'start': 1857.263, 'duration': 3.462}, {'end': 1863.306, 'text': 'So we want it to be relevant, but we want it to stand out.', 'start': 1860.885, 'duration': 2.421}], 'summary': 'Optimize meta description and title tag to stand out in search results.', 'duration': 26.846, 'max_score': 1836.46, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M1836460.jpg'}, {'end': 1956.472, 'src': 'embed', 'start': 1930.895, 'weight': 2, 'content': [{'end': 1935.358, 'text': "They know that if you're using an H1, you're trying to really emphasize something.", 'start': 1930.895, 'duration': 4.463}, {'end': 1943.924, 'text': "So if you put that keyword in the header tag, what you're telling the search engines is, hey, I'm really emphasizing this particular keyword.", 'start': 1935.498, 'duration': 8.426}, {'end': 1947.986, 'text': 'and so the search engine will interpret that as important.', 'start': 1944.364, 'duration': 3.622}, {'end': 1956.472, 'text': "and if you use your keyword in that header, then really what you're saying is hey, I, really, this keyword is really relevant to that query.", 'start': 1947.986, 'duration': 8.486}], 'summary': 'Using h1 tag with keyword emphasizes its relevance for search engines.', 'duration': 25.577, 'max_score': 1930.895, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M1930895.jpg'}, {'end': 2478.131, 'src': 'embed', 'start': 2451.219, 'weight': 0, 'content': [{'end': 2455.284, 'text': 'And again, the URL structure is an important factor for being relevant.', 'start': 2451.219, 'duration': 4.065}, {'end': 2462.766, 'text': "And if we're not relevant, then the chances of us are ranking higher is not going to be as good because our URL is not readable.", 'start': 2455.664, 'duration': 7.102}, {'end': 2471.089, 'text': "So ideally, what we want to do is make sure we're using keywords that the end user and the search engines understand.", 'start': 2463.086, 'duration': 8.003}, {'end': 2475.83, 'text': "And if we need to separate out those keywords in the first example, we could see men's shoes.", 'start': 2471.289, 'duration': 4.541}, {'end': 2478.131, 'text': 'We want to separate that out with a hyphen.', 'start': 2476.03, 'duration': 2.101}], 'summary': 'Relevant url structure with keywords improves ranking. separate keywords with a hyphen.', 'duration': 26.912, 'max_score': 2451.219, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M2451219.jpg'}, {'end': 2597.263, 'src': 'embed', 'start': 2570.965, 'weight': 7, 'content': [{'end': 2578.01, 'text': "And so like everything else we've talked about with on-page SEO, there are character limits to alt tags.", 'start': 2570.965, 'duration': 7.045}, {'end': 2582.072, 'text': 'Generally, the rule of thumb is 125 characters for an alt tag.', 'start': 2578.09, 'duration': 3.982}, {'end': 2585.595, 'text': 'And the alt tag is used in the HTML.', 'start': 2582.513, 'duration': 3.082}, {'end': 2591.279, 'text': 'So we want to surround our image with an alt tag by putting in a descriptor.', 'start': 2585.675, 'duration': 5.604}, {'end': 2597.263, 'text': "And so, ideally, if you're trying to be found for a particular search engine query,", 'start': 2591.439, 'duration': 5.824}], 'summary': 'Alt tags for on-page seo have a 125-character limit, used in html to describe images.', 'duration': 26.298, 'max_score': 2570.965, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M2570965.jpg'}, {'end': 2770.342, 'src': 'embed', 'start': 2743.145, 'weight': 4, 'content': [{'end': 2751.913, 'text': 'And they tend to note that if one particular page has a number of different links pointing to it, then this page may be important.', 'start': 2743.145, 'duration': 8.768}, {'end': 2753.934, 'text': "And so that's what we mean by link juice.", 'start': 2752.193, 'duration': 1.741}, {'end': 2760.517, 'text': "It's a signal for the search engines to determine what pages on your website are important because of the links that point to it.", 'start': 2754.034, 'duration': 6.483}, {'end': 2770.342, 'text': "And so if we look at this example here, we could see that you know there's usually a navigation on a website that point to pages,", 'start': 2760.737, 'duration': 9.605}], 'summary': 'Link juice signals page importance through links. navigation links are typical.', 'duration': 27.197, 'max_score': 2743.145, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M2743145.jpg'}, {'end': 2835.149, 'src': 'embed', 'start': 2807.385, 'weight': 6, 'content': [{'end': 2813.911, 'text': 'when you have one link pointing to another page on your website, It helps the search engines find these pages quicker.', 'start': 2807.385, 'duration': 6.526}, {'end': 2819.996, 'text': 'Well, sitemaps do the same thing, except sitemaps are an entire list of links on your website,', 'start': 2814.091, 'duration': 5.905}, {'end': 2825.261, 'text': 'and it allows the search engines to find all your pages on your website fairly easily.', 'start': 2819.996, 'duration': 5.265}, {'end': 2827.203, 'text': 'But it also helps the end user too.', 'start': 2825.481, 'duration': 1.722}, {'end': 2835.149, 'text': "So, if you have a big website, like Amazon has a huge website with a lot of different products, Well, if you're looking for a particular product,", 'start': 2827.303, 'duration': 7.846}], 'summary': 'Internal links and sitemaps help search engines find website pages faster and assist end users, particularly beneficial for large websites like amazon.', 'duration': 27.764, 'max_score': 2807.385, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M2807385.jpg'}, {'end': 3118.573, 'src': 'embed', 'start': 3091.653, 'weight': 5, 'content': [{'end': 3101.139, 'text': 'So really, when it comes to page load time, we really want to pay attention to how long it takes our web pages to load in terms of seconds.', 'start': 3091.653, 'duration': 9.486}, {'end': 3109.185, 'text': 'Because if a page loads slow, then chances are the user experience is not going to be good, even from an analytics perspective.', 'start': 3101.399, 'duration': 7.786}, {'end': 3118.573, 'text': "Meaning if I go to Google, type in a query, click on a link and then it's that link takes me to a website where the webpage loads very slow.", 'start': 3109.265, 'duration': 9.308}], 'summary': 'Optimizing page load time is crucial for user experience and analytics, as slow loading can negatively impact user satisfaction.', 'duration': 26.92, 'max_score': 3091.653, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M3091653.jpg'}], 'start': 1815.467, 'title': 'On-page seo optimization', 'summary': 'Emphasizes optimizing meta descriptions, header tags, url structure, image alt text, internal links, and page load time for improved search engine ranking and user experience, using specific examples and highlighting the significance of various on-page elements.', 'chapters': [{'end': 2031.368, 'start': 1815.467, 'title': 'Optimizing meta description and header tags', 'summary': 'Emphasizes the importance of optimizing meta descriptions and header tags to make the web page stand out in search engine results, using amazon puma shoes as an example and highlighting the significance of using h1 and h2 tags for emphasizing keywords and organizing content.', 'duration': 215.901, 'highlights': ['The importance of meta description and title tag optimization is to make the web page stand out in search engine results. ', 'The significance of using H1 and H2 tags for emphasizing keywords and organizing content. ', 'The concept of using headers and subheaders to organize and emphasize content for search engines. ']}, {'end': 2494.907, 'start': 2031.368, 'title': 'Importance of headers and url structure in on-page seo', 'summary': 'Explains the significance of utilizing headers for keyword emphasis and url structure for search engine optimization, highlighting the importance of h1 and h2 tags and the relevance of well-structured, readable urls.', 'duration': 463.539, 'highlights': ['The significance of using H1 and H2 tags for keyword emphasis, with H1 being the most relevant and H3 being the least relevant in terms of emphasis for search engines.', 'The importance of well-structured, readable URLs for providing users and search engines with relevant information, as well as the impact of character counts and clear keyword usage in URLs.', 'The relevance of utilizing headers not only for organizing content and styling but also for emphasizing keywords for search engines, with H1 tags being the most relevant and H3 tags being the least relevant in terms of emphasis.', 'The impact of URL structure on search engine optimization, including the use of keywords, character counts, and readability to enhance the chances of ranking higher on search engine results pages.', 'The significance of URL readability for both end users and search engines, emphasizing the importance of clear, concise URLs with minimal subdirectories for improved relevance and rankings.']}, {'end': 3407.116, 'start': 2495.788, 'title': 'Optimizing on-page elements for seo', 'summary': 'Covers the importance of image alt text, internal links, sitemaps, page load time, and provides guidance on character limits, link juice, sitemap types, and factors influencing page load time, emphasizing the need for optimization to improve search engine ranking and user experience.', 'duration': 911.328, 'highlights': ['Importance of Image Alt Text Alt tags play an important role in SEO by providing a descriptor for images, allowing search engines to understand and rank images, with a character limit of 125 and emphasis on using the search engine query as part of the alt tag.', 'Internal Links and Link Juice Internal links aid search engine indexing and spread link juice, signaling the importance of a page based on the number of links pointing to it, thereby influencing search engine ranking.', 'Sitemaps for SEO Sitemaps, both HTML and XML, facilitate search engines in finding and indexing website pages, providing benefits for end users as well, and the process involves submission to search engines for quicker indexing.', 'Understanding Page Load Time Page load time significantly impacts SEO and user experience, with factors such as browser, device, country, and infrastructure influencing load time, emphasizing the need for optimization to achieve faster load times.']}], 'duration': 1591.649, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M1815467.jpg', 'highlights': ['The impact of URL structure on search engine optimization, including the use of keywords, character counts, and readability to enhance the chances of ranking higher on search engine results pages.', 'The importance of well-structured, readable URLs for providing users and search engines with relevant information, as well as the impact of character counts and clear keyword usage in URLs.', 'The significance of using H1 and H2 tags for keyword emphasis, with H1 being the most relevant and H3 being the least relevant in terms of emphasis for search engines.', 'The importance of meta description and title tag optimization is to make the web page stand out in search engine results.', 'Internal links aid search engine indexing and spread link juice, signaling the importance of a page based on the number of links pointing to it, thereby influencing search engine ranking.', 'Understanding Page Load Time Page load time significantly impacts SEO and user experience, with factors such as browser, device, country, and infrastructure influencing load time, emphasizing the need for optimization to achieve faster load times.', 'Sitemaps, both HTML and XML, facilitate search engines in finding and indexing website pages, providing benefits for end users as well, and the process involves submission to search engines for quicker indexing.', 'Importance of Image Alt Text Alt tags play an important role in SEO by providing a descriptor for images, allowing search engines to understand and rank images, with a character limit of 125 and emphasis on using the search engine query as part of the alt tag.']}, {'end': 5099.015, 'segs': [{'end': 3579.079, 'src': 'embed', 'start': 3550.605, 'weight': 1, 'content': [{'end': 3559.17, 'text': "so if you could answer those questions, then generally google's going to recognize that and if it's relevant,", 'start': 3550.605, 'duration': 8.565}, {'end': 3561.511, 'text': "it's going to show up as a featured snippet.", 'start': 3559.17, 'duration': 2.341}, {'end': 3567.154, 'text': 'so the whole idea is to really create truly high quality content.', 'start': 3561.511, 'duration': 5.643}, {'end': 3574.957, 'text': 'so about feature snippets is if you have true high quality content that answers a question,', 'start': 3567.154, 'duration': 7.803}, {'end': 3579.079, 'text': 'then chances are your content may show up as a featured snippet.', 'start': 3574.957, 'duration': 4.122}], 'summary': 'Create high-quality content to increase chances of appearing as a featured snippet on google.', 'duration': 28.474, 'max_score': 3550.605, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M3550605.jpg'}, {'end': 3672.002, 'src': 'embed', 'start': 3646.062, 'weight': 0, 'content': [{'end': 3653.026, 'text': 'but the snippet is there just in case you want to know more information about that particular query.', 'start': 3646.062, 'duration': 6.964}, {'end': 3655.527, 'text': "so generally, that's how featured snippets work.", 'start': 3653.026, 'duration': 2.501}, {'end': 3659.049, 'text': "and the great thing about featured snippets it's open to everybody.", 'start': 3655.527, 'duration': 3.522}, {'end': 3661.831, 'text': 'the key is to have quality content.', 'start': 3659.049, 'duration': 2.782}, {'end': 3672.002, 'text': 'if you have, quality content provides answers to questions, then chances are your content can show up above organic search results,', 'start': 3661.831, 'duration': 10.171}], 'summary': 'Featured snippets are open to everyone and prioritize quality content that provides answers to questions, potentially showing up above organic search results.', 'duration': 25.94, 'max_score': 3646.062, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M3646062.jpg'}, {'end': 3750.344, 'src': 'embed', 'start': 3723.863, 'weight': 2, 'content': [{'end': 3730.391, 'text': 'On-page SEO consists of a number of different factors, some of which we talked about today, starting with schema.', 'start': 3723.863, 'duration': 6.528}, {'end': 3738.301, 'text': 'Remember, we want to have structured data to better communicate with the search engines what our web pages are about.', 'start': 3730.751, 'duration': 7.55}, {'end': 3740.321, 'text': 'then we talked about title tags.', 'start': 3738.701, 'duration': 1.62}, {'end': 3742.782, 'text': 'so title tags appear in search results.', 'start': 3740.321, 'duration': 2.461}, {'end': 3744.743, 'text': 'remember 65 characters.', 'start': 3742.782, 'duration': 1.961}, {'end': 3750.344, 'text': 'we want to make sure our keyword is in the title tag, followed by our brand name.', 'start': 3744.743, 'duration': 5.601}], 'summary': 'On-page seo involves schema, title tags (65 characters), and keyword inclusion.', 'duration': 26.481, 'max_score': 3723.863, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M3723863.jpg'}, {'end': 4133.26, 'src': 'embed', 'start': 4106.746, 'weight': 4, 'content': [{'end': 4112.107, 'text': 'So if we go to Moz.com and Moz.com has a tool called Link Explorer.', 'start': 4106.746, 'duration': 5.361}, {'end': 4120.631, 'text': "so if you put in your domain using their tool link explorer, you're going to be able to see your domain authority,", 'start': 4112.386, 'duration': 8.245}, {'end': 4129.055, 'text': "and domain authority is a score between 1 and 100, and basically it's simply just scoring your website in terms of authority.", 'start': 4120.631, 'duration': 8.424}, {'end': 4133.26, 'text': 'How does the search engine see your site out on the World Wide Web?', 'start': 4129.375, 'duration': 3.885}], 'summary': "Use moz.com's link explorer to check domain authority, scored between 1 and 100, to understand your website's authority on the web.", 'duration': 26.514, 'max_score': 4106.746, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M4106746.jpg'}, {'end': 4185.151, 'src': 'embed', 'start': 4159.439, 'weight': 3, 'content': [{'end': 4165.322, 'text': "So we're going to come back to Moz.com, but let's talk about some of these other benefits to off-page SEO.", 'start': 4159.439, 'duration': 5.883}, {'end': 4166.602, 'text': 'So we know.', 'start': 4165.542, 'duration': 1.06}, {'end': 4170.403, 'text': 'it helps with the credibility and increases our domain authority.', 'start': 4166.602, 'duration': 3.801}, {'end': 4174.243, 'text': 'but what are some of the other intangible efforts that are also measurable?', 'start': 4170.403, 'duration': 3.84}, {'end': 4177.446, 'text': 'Well, it increases our referral traffic.', 'start': 4174.484, 'duration': 2.962}, {'end': 4180.068, 'text': 'And by increasing our referral traffic.', 'start': 4177.767, 'duration': 2.301}, {'end': 4185.151, 'text': "meaning if we're on a reputable site that gets a lot of traffic and there's a link pointing our site,", 'start': 4180.068, 'duration': 5.083}], 'summary': 'Off-page seo benefits include increased domain authority and referral traffic.', 'duration': 25.712, 'max_score': 4159.439, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M4159439.jpg'}, {'end': 4418.341, 'src': 'embed', 'start': 4392.18, 'weight': 5, 'content': [{'end': 4397.145, 'text': 'cookscountry.com, whole foods magazine, mayan perfect kitchen.', 'start': 4392.18, 'duration': 4.965}, {'end': 4401.389, 'text': 'these are all sites with links pointing back to our site.', 'start': 4397.145, 'duration': 4.244}, {'end': 4404.912, 'text': 'So search console is a good tool.', 'start': 4401.609, 'duration': 3.303}, {'end': 4406.713, 'text': "It's a good alternative tool.", 'start': 4405.252, 'duration': 1.461}, {'end': 4414.34, 'text': 'especially the links report is a good alternative tool to get an idea of the types of sites that are linking to your site.', 'start': 4406.713, 'duration': 7.627}, {'end': 4418.341, 'text': "now, what you're missing here in search console is the domain authority,", 'start': 4414.62, 'duration': 3.721}], 'summary': 'Using search console to analyze backlinks and domain authority is valuable for improving site performance.', 'duration': 26.161, 'max_score': 4392.18, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M4392180.jpg'}, {'end': 4518.657, 'src': 'embed', 'start': 4468.064, 'weight': 6, 'content': [{'end': 4476.126, 'text': 'We want to be able to link from other websites to ours so that we can help our rankings, in addition to some of the other benefits I just mentioned.', 'start': 4468.064, 'duration': 8.062}, {'end': 4481.928, 'text': 'So Google recognizes backlinks as one of their top ranking factors.', 'start': 4476.367, 'duration': 5.561}, {'end': 4493.338, 'text': 'So in addition to some of the on-page SEO tactics that I mentioned earlier, including title tag and meta description and URL structure and headers.', 'start': 4482.288, 'duration': 11.05}, {'end': 4496.842, 'text': "All those are important, but at the same time, it's a balance.", 'start': 4493.718, 'duration': 3.124}, {'end': 4502.891, 'text': "So Google wants to know, hey, yes, we understand you've optimized your title tag for keyword.", 'start': 4497.303, 'duration': 5.588}, {'end': 4506.572, 'text': 'But how does the rest of the internet see your website?', 'start': 4503.271, 'duration': 3.301}, {'end': 4513.555, 'text': 'Is your website worthy enough to add a link from a particular quality website to your website?', 'start': 4507.153, 'duration': 6.402}, {'end': 4518.657, 'text': 'So if there are a number of quality links, then your site must be of quality as well.', 'start': 4513.615, 'duration': 5.042}], 'summary': "Backlinks are crucial for rankings; google values quality links as a measure of a website's worth.", 'duration': 50.593, 'max_score': 4468.064, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M4468064.jpg'}, {'end': 4747.635, 'src': 'embed', 'start': 4719.043, 'weight': 8, 'content': [{'end': 4726.367, 'text': "but if a hyperlink does have a nofollow in it, then that means you're not going to get the credit for the backlink.", 'start': 4719.043, 'duration': 7.324}, {'end': 4728.448, 'text': 'so remember nofollows.', 'start': 4726.367, 'duration': 2.081}, {'end': 4731.51, 'text': "they don't allow search engine crawlers to follow the link.", 'start': 4728.448, 'duration': 3.062}, {'end': 4735.551, 'text': "so If that's the case, it's not going to pass any link juice.", 'start': 4731.51, 'duration': 4.041}, {'end': 4740.353, 'text': "When you don't pass quote unquote link juice, you're not going to get credit for the backlink.", 'start': 4735.791, 'duration': 4.562}, {'end': 4747.635, 'text': "And so if you don't get credit for the backlink, then if we go back to our tools that we have available for measuring off page SEO.", 'start': 4740.473, 'duration': 7.162}], 'summary': "Nofollow links don't pass link juice, leading to no backlink credit.", 'duration': 28.592, 'max_score': 4719.043, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M4719043.jpg'}, {'end': 4863.116, 'src': 'embed', 'start': 4832.913, 'weight': 10, 'content': [{'end': 4836.598, 'text': "it's relationship building, and that's what a link is relationship building.", 'start': 4832.913, 'duration': 3.685}, {'end': 4839.46, 'text': 'Or you could do content on social media.', 'start': 4836.938, 'duration': 2.522}, {'end': 4844.063, 'text': 'So these are just examples of ways to generate links.', 'start': 4839.8, 'duration': 4.263}, {'end': 4850.167, 'text': "But let's go back to the blogging part because blogging to me is an essential part to off-page SEO.", 'start': 4844.103, 'duration': 6.064}, {'end': 4856.131, 'text': "And why is that? Because anytime you are part of a blog, you're generating content.", 'start': 4850.427, 'duration': 5.704}, {'end': 4863.116, 'text': "And not only are you generating content, you're generating fresh content that's likely to be interesting to the end user.", 'start': 4856.271, 'duration': 6.845}], 'summary': 'Generating links through blogging is essential for off-page seo to create fresh and interesting content.', 'duration': 30.203, 'max_score': 4832.913, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M4832913.jpg'}, {'end': 4945.404, 'src': 'embed', 'start': 4917.987, 'weight': 9, 'content': [{'end': 4925.709, 'text': "so again, it's vital to get links from authoritative web pages, then multiple links from low quality web pages.", 'start': 4917.987, 'duration': 7.722}, {'end': 4928.15, 'text': 'so, going back to the link Explorer report,', 'start': 4925.709, 'duration': 2.441}, {'end': 4936.196, 'text': 'we want to be able to pay attention to those domain authorities or those websites with low domain authority,', 'start': 4928.61, 'duration': 7.586}, {'end': 4940.12, 'text': 'and really you should pay attention to really quality sites.', 'start': 4936.196, 'duration': 3.924}, {'end': 4945.404, 'text': "okay, you want to pay attention to quality sites, and so when we talk about links, there's inbound links.", 'start': 4940.12, 'duration': 5.284}], 'summary': 'It is important to prioritize links from high authority websites over multiple links from low-quality websites based on domain authority. quality sites should be the focus for inbound links.', 'duration': 27.417, 'max_score': 4917.987, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M4917987.jpg'}, {'end': 5045.284, 'src': 'embed', 'start': 5018.969, 'weight': 12, 'content': [{'end': 5025.934, 'text': "So we wanna make sure that if we're trying to generate backlinks from external websites to our own website,", 'start': 5018.969, 'duration': 6.965}, {'end': 5032.617, 'text': "we wanna make sure that They're pointing to interior pages, not necessarily the homepage.", 'start': 5025.934, 'duration': 6.683}, {'end': 5038.64, 'text': 'And why do I say that? Because one of the benefits to link building and off page SEO is ranking.', 'start': 5032.858, 'duration': 5.782}, {'end': 5045.284, 'text': 'So the whole idea about ranking is to get some of our other pages ranked, not necessarily the homepage.', 'start': 5039.001, 'duration': 6.283}], 'summary': 'Generate backlinks to interior pages for better ranking in off page seo.', 'duration': 26.315, 'max_score': 5018.969, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M5018969.jpg'}], 'start': 3407.316, 'title': 'Seo and link building', 'summary': 'Covers the importance of featured snippets, on-page seo factors such as keyword research and page load speed optimization, off-page seo, link building, domain authority, credibility, and strategies for acquiring quality backlinks.', 'chapters': [{'end': 3861.942, 'start': 3407.316, 'title': 'Featured snippets and on-page seo', 'summary': 'Explains the importance of featured snippets in search results, including types and examples, and emphasizes the key factors of on-page seo such as keyword research, structured data, title tags, meta descriptions, headers, alt tags, and page load speed optimization.', 'duration': 454.626, 'highlights': ['Featured snippets are informational content that appear at the top of search engine organic results, with types including paragraph, table, and list, and can show up above search advertising. Featured snippets are prominent in search results and can provide visibility above paid ads, emphasizing the importance of creating content that answers user questions.', 'The chapter emphasizes the importance of creating high-quality content that answers user questions to increase the chances of content being featured as a snippet, which can drive more traffic and visibility to a website. Creating high-quality content that answers user questions is crucial for getting featured as a snippet, leading to increased website traffic and visibility.', 'On-page SEO involves various factors such as keyword research, structured data using schema, optimizing title tags, meta descriptions, headers, alt tags for images, and improving page load speed for better search engine visibility. On-page SEO encompasses a range of optimizations, including keyword research, structured data, and page load speed, all crucial for enhancing search engine visibility and relevance.']}, {'end': 4442.35, 'start': 3862.622, 'title': 'Off-page seo and link building', 'summary': 'Discusses the importance of off-page seo and link building, emphasizing the significance of domain authority, credibility, and referral traffic, and recommends using tools like moz.com for measuring domain authority and link explorer for analyzing backlinks.', 'duration': 579.728, 'highlights': ['Off-page SEO involves techniques such as link building, which enhance website credibility and domain authority, with higher domain authority scores and quality backlinks from reputable sites leading to improved search engine rankings and increased referral traffic. Techniques of off-page SEO like link building enhance website credibility and domain authority. Higher domain authority scores and quality backlinks lead to improved search engine rankings and increased referral traffic.', "Moz.com's Link Explorer is recommended for measuring domain authority, providing a score between 1 and 100, and emphasizing the importance of quality over quantity in backlinks for improving website credibility and rankings. Moz.com's Link Explorer measures domain authority (score between 1 and 100) and emphasizes the importance of quality over quantity in backlinks for improving website credibility and rankings.", "Google Search Console's link report and tools like Search Console provide insights into linking sites and their impact on domain authority, with an emphasis on quality over quantity in backlinks for enhancing website credibility and ranking. Google Search Console's link report and tools like Search Console provide insights into linking sites and their impact on domain authority, emphasizing quality over quantity in backlinks for enhancing website credibility and ranking."]}, {'end': 4832.913, 'start': 4442.35, 'title': 'Importance of link building in off-page seo', 'summary': 'Highlights the importance of link building in off-page seo, emphasizing the impact of quality backlinks on website rankings and the distinction between follow and nofollow links, as well as strategies for acquiring links from quality websites.', 'duration': 390.563, 'highlights': ['The importance of quality over quantity when it comes to off-page SEO and link building, as building these links to the website will help improve rankings. Emphasizes the impact of quality backlinks on website rankings.', "Explanation of Google's recognition of backlinks as a top ranking factor, emphasizing the balance between on-page and off-page SEO tactics. Describes Google's recognition of backlinks as a top ranking factor.", 'Clarification on the distinction between follow and nofollow links, and their impact on passing link juice and website rankings. Explains the distinction between follow and nofollow links and their impact on passing link juice and website rankings.', 'Strategies for acquiring links from quality websites, including guest blogging, listing websites in reputable directories, and asking for testimonials. Provides strategies for acquiring links from quality websites.']}, {'end': 5099.015, 'start': 4832.913, 'title': 'Link building for off-page seo', 'summary': 'Emphasizes the importance of blogging for off-page seo, highlighting the benefits of generating fresh and interesting content to attract backlinks from high-quality websites, with a focus on linking to interior pages for improved ranking and leveraging relationship building for link acquisition.', 'duration': 266.102, 'highlights': ['Blogging is essential for off-page SEO as it allows the generation of fresh and interesting content, creating opportunities for link building from other high-quality websites. Importance of blogging for off-page SEO, generation of fresh and interesting content', "Leveraging relationships in blogging can lead to guest writing opportunities on related blogs, enabling backlinks to one's own site and fostering link acquisition. Utilizing relationships in blogging for guest writing and backlink acquisition", 'Emphasizing the significance of linking to interior pages for improved ranking, as it allows for better distribution of link equity and enhances the visibility of specific content. Importance of linking to interior pages for improved ranking and link equity distribution']}], 'duration': 1691.699, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M3407316.jpg', 'highlights': ['Featured snippets provide visibility above paid ads, emphasizing the importance of creating content that answers user questions.', 'Creating high-quality content that answers user questions is crucial for getting featured as a snippet, leading to increased website traffic and visibility.', 'On-page SEO encompasses a range of optimizations, including keyword research, structured data, and page load speed, all crucial for enhancing search engine visibility and relevance.', 'Techniques of off-page SEO like link building enhance website credibility and domain authority. Higher domain authority scores and quality backlinks lead to improved search engine rankings and increased referral traffic.', "Moz.com's Link Explorer measures domain authority (score between 1 and 100) and emphasizes the importance of quality over quantity in backlinks for improving website credibility and rankings.", "Google Search Console's link report and tools like Search Console provide insights into linking sites and their impact on domain authority, emphasizing quality over quantity in backlinks for enhancing website credibility and ranking.", 'Emphasizes the impact of quality backlinks on website rankings.', "Describes Google's recognition of backlinks as a top ranking factor.", 'Explains the distinction between follow and nofollow links and their impact on passing link juice and website rankings.', 'Provides strategies for acquiring links from quality websites.', 'Importance of blogging for off-page SEO, generation of fresh and interesting content', 'Utilizing relationships in blogging for guest writing and backlink acquisition', 'Importance of linking to interior pages for improved ranking and link equity distribution']}, {'end': 5721.6, 'segs': [{'end': 5144.141, 'src': 'embed', 'start': 5099.015, 'weight': 0, 'content': [{'end': 5110.468, 'text': "And so the more external links pointing to an internal page with high domain authority that's likely going to increase the page authority of that page.", 'start': 5099.015, 'duration': 11.453}, {'end': 5115.851, 'text': 'So, in other words, if we have good links from other websites pointing to that page,', 'start': 5110.848, 'duration': 5.003}, {'end': 5122.075, 'text': "then it's going to increase the page authority for that page and ultimately, the domain authority for that page.", 'start': 5115.851, 'duration': 6.224}, {'end': 5129.978, 'text': 'And so just like the domain authority in this case, Valley fig, every page under that domain has a page authority score.', 'start': 5122.375, 'duration': 7.603}, {'end': 5136.16, 'text': 'So the higher the score, the likelihood that that page is going to rank in the search engine results.', 'start': 5130.338, 'duration': 5.822}, {'end': 5144.141, 'text': "Okay, so that's the whole idea behind link building is we want to improve the authority of the pages, not just the domain.", 'start': 5136.46, 'duration': 7.681}], 'summary': 'External links to high domain authority page increase page authority and likelihood of ranking in search engine results.', 'duration': 45.126, 'max_score': 5099.015, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M5099015.jpg'}, {'end': 5196.242, 'src': 'embed', 'start': 5168.331, 'weight': 3, 'content': [{'end': 5174.034, 'text': 'we want to naturally create a link from good content to some other good content.', 'start': 5168.331, 'duration': 5.703}, {'end': 5176.496, 'text': "so that's the whole idea behind backlinking.", 'start': 5174.034, 'duration': 2.462}, {'end': 5182.238, 'text': 'so outbound links will direct a user from our own website to another website.', 'start': 5176.716, 'duration': 5.522}, {'end': 5190.44, 'text': "so the idea here is it's okay to have outbound links on your own website, the natural ecosystem of the world wide web.", 'start': 5182.238, 'duration': 8.202}, {'end': 5196.242, 'text': 'okay, what i would recommend here is not to have so many in a century located place.', 'start': 5190.44, 'duration': 5.802}], 'summary': "Backlinking aims to create natural links from good content to other websites, while it's recommended to limit the number of outbound links.", 'duration': 27.911, 'max_score': 5168.331, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M5168331.jpg'}, {'end': 5351.299, 'src': 'embed', 'start': 5316.051, 'weight': 4, 'content': [{'end': 5320.915, 'text': "And so we want to try and prevent that because that's a no-no in the world of SEO.", 'start': 5316.051, 'duration': 4.864}, {'end': 5332.704, 'text': 'So if we have duplicate content appearing in more than one URL, there are ways to rectify not having the search engines recognize the content twice.', 'start': 5321.335, 'duration': 11.369}, {'end': 5341.131, 'text': 'So some examples of duplicate content are, for example, a spammer takes an article and posts the same content on his website.', 'start': 5333.104, 'duration': 8.027}, {'end': 5351.299, 'text': 'Or like I mentioned before, you create another website or register another domain and have that particular content on the old website still.', 'start': 5341.371, 'duration': 9.928}], 'summary': 'Preventing duplicate content is crucial for seo; it can be rectified by not having search engines recognize the content twice.', 'duration': 35.248, 'max_score': 5316.051, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M5316051.jpg'}, {'end': 5650.855, 'src': 'embed', 'start': 5627.334, 'weight': 5, 'content': [{'end': 5637.058, 'text': "So these are all things that Google has done to make sure that they're constantly tweaking their search engines to deliver the best results.", 'start': 5627.334, 'duration': 9.724}, {'end': 5640.648, 'text': "So let's talk about some of these popular algorithms.", 'start': 5637.386, 'duration': 3.262}, {'end': 5643.85, 'text': 'And before we talk about these popular algorithms,', 'start': 5640.768, 'duration': 3.082}, {'end': 5650.855, 'text': "let's just make one thing clear that Google's always tweaking their algorithms on their search engine.", 'start': 5643.85, 'duration': 7.005}], 'summary': 'Google constantly tweaks search algorithms for best results.', 'duration': 23.521, 'max_score': 5627.334, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M5627334.jpg'}], 'start': 5099.015, 'title': 'Seo and page authority', 'summary': 'Delves into the impact of external links on page authority, emphasizing natural backlinking, avoiding duplicate content, and understanding google algorithms to improve search engine ranking.', 'chapters': [{'end': 5144.141, 'start': 5099.015, 'title': 'Link building and page authority', 'summary': 'Explains how external links pointing to an internal page with high domain authority can increase the page authority, thereby improving the likelihood of ranking in search engine results by explaining the concept of page authority and its impact on search engine ranking.', 'duration': 45.126, 'highlights': ['External links with high domain authority increase page authority External links to an internal page with high domain authority can increase the page authority, ultimately improving the domain authority and search engine ranking.', 'Page authority score determines likelihood of ranking Every page under a domain has a page authority score, and the higher the score, the higher the likelihood of ranking in search engine results.', 'Link building aims to improve page authority The goal of link building is to enhance the authority of individual pages, not just the overall domain authority.']}, {'end': 5721.6, 'start': 5144.421, 'title': 'Seo best practices and google algorithm', 'summary': "Discusses the importance of natural backlinking, avoiding duplicate content, and understanding google algorithms, emphasizing the need for natural outbound links, strategies to rectify duplicate content, and the regular tweaks in google's search algorithm.", 'duration': 577.179, 'highlights': ['The importance of natural backlinking Natural backlinking is crucial to direct users to related content, avoiding excessive outbound links or reciprocal links, as it helps in retaining website visitors and does not directly enhance SEO ranking.', 'Strategies to rectify duplicate content The chapter provides strategies such as 301 redirects, canonical attributes, and leveraging Google Search Console to communicate with Google, to rectify issues of duplicate content and ensure the original source of the content is recognized.', 'Understanding Google algorithms It explains the functioning of Google algorithms, including Google Panda, Google Penguin, and Google RankBrain, which are frequently tweaked to deliver better search results, with major changes released a few times a year.']}], 'duration': 622.585, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M5099015.jpg', 'highlights': ['External links with high domain authority increase page authority', 'Page authority score determines likelihood of ranking', 'Link building aims to improve page authority', 'The importance of natural backlinking', 'Strategies to rectify duplicate content', 'Understanding Google algorithms']}, {'end': 6719.258, 'segs': [{'end': 5788.856, 'src': 'embed', 'start': 5761.526, 'weight': 3, 'content': [{'end': 5769.411, 'text': 'And so really the idea behind Panda is for Google to really deliver, in their search engine results pages, high quality content.', 'start': 5761.526, 'duration': 7.885}, {'end': 5774.494, 'text': 'So what it did was it removed web pages that had low quality or duplicate content.', 'start': 5769.731, 'duration': 4.763}, {'end': 5778.517, 'text': 'So that was the whole idea behind the algorithm nicknamed Panda.', 'start': 5774.514, 'duration': 4.003}, {'end': 5788.856, 'text': "it removed low quality and duplicate content and that kind of cleaned things up a bit where, if you did a search query now, you'd actually see better,", 'start': 5779.053, 'duration': 9.803}], 'summary': "Google's panda algorithm removed low quality and duplicate content to improve search results.", 'duration': 27.33, 'max_score': 5761.526, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M5761526.jpg'}, {'end': 6015.241, 'src': 'embed', 'start': 5987.907, 'weight': 0, 'content': [{'end': 5990.949, 'text': "And then let's talk about the third algorithm, which is RankBrain.", 'start': 5987.907, 'duration': 3.042}, {'end': 5995.591, 'text': 'So RankBrain is a processing algorithm that uses machine learning.', 'start': 5991.129, 'duration': 4.462}, {'end': 6001.254, 'text': 'And what that does is that machine learning interprets search queries that users search on Google.', 'start': 5996.071, 'duration': 5.183}, {'end': 6007.077, 'text': "So, for example, if RankBrain sees a word or phrase it isn't familiar with,", 'start': 6001.474, 'duration': 5.603}, {'end': 6015.241, 'text': 'basically the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly.', 'start': 6007.077, 'duration': 8.164}], 'summary': 'Rankbrain uses machine learning to interpret search queries on google and filter results based on similar meanings.', 'duration': 27.334, 'max_score': 5987.907, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M5987907.jpg'}, {'end': 6211.379, 'src': 'embed', 'start': 6183.978, 'weight': 4, 'content': [{'end': 6191.04, 'text': "so with black hat techniques you run the risk of being penalized and you don't want to be penalized by the search engines.", 'start': 6183.978, 'duration': 7.062}, {'end': 6196.942, 'text': 'so white hat contrarily used to improve search engine rankings by following those rules and policies.', 'start': 6191.04, 'duration': 5.902}, {'end': 6203.169, 'text': "So in effect, it's everything we talked about today, from on-page SEO to off-page SEO.", 'start': 6197.282, 'duration': 5.887}, {'end': 6211.379, 'text': 'Doing the right thing with your content in terms of organizing the structure, with headers, creating very clear and concise meta descriptions,', 'start': 6203.329, 'duration': 8.05}], 'summary': 'Using white hat techniques improves search engine rankings and avoids penalties, covering on-page and off-page seo.', 'duration': 27.401, 'max_score': 6183.978, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M6183978.jpg'}, {'end': 6486.622, 'src': 'embed', 'start': 6460.932, 'weight': 1, 'content': [{'end': 6466.8, 'text': 'So good site architecture not only makes content easy to find, but also helps to gain traffic.', 'start': 6460.932, 'duration': 5.868}, {'end': 6474.811, 'text': "because hey, if your site is easy, it's well organized, it's built multiple devices, the URLs are easy,", 'start': 6466.8, 'duration': 8.011}, {'end': 6477.773, 'text': "then all that's going to be apparent to the search engines.", 'start': 6475.191, 'duration': 2.582}, {'end': 6480.736, 'text': "And when it's apparent to the search engines, it's going to get indexed.", 'start': 6477.834, 'duration': 2.902}, {'end': 6484.36, 'text': "And when it gets indexed, then you're going to get found and you're going to get the traffic.", 'start': 6480.776, 'duration': 3.584}, {'end': 6486.622, 'text': "So it's just a natural progression.", 'start': 6484.46, 'duration': 2.162}], 'summary': 'Good site architecture improves search engine visibility and increases traffic.', 'duration': 25.69, 'max_score': 6460.932, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M6460932.jpg'}, {'end': 6532.663, 'src': 'embed', 'start': 6501.095, 'weight': 2, 'content': [{'end': 6506.057, 'text': 'Build a comprehensive structure for an internal linking, meaning they should be natural internal links.', 'start': 6501.095, 'duration': 4.962}, {'end': 6509.879, 'text': 'If a page is relevant to another page, then create an internal link.', 'start': 6506.277, 'duration': 3.602}, {'end': 6517.042, 'text': 'If you have a very big website with a lot of content or a lot of products, then create a breadcrumb navigation.', 'start': 6510.099, 'duration': 6.943}, {'end': 6521.172, 'text': "We're maybe familiar with that on Amazon as an example.", 'start': 6517.889, 'duration': 3.283}, {'end': 6532.663, 'text': "Amazon.com has a lot of products and if you're navigating from one product to another and one directory or one category to another category,", 'start': 6521.553, 'duration': 11.11}], 'summary': 'Create natural internal links and use breadcrumb navigation for large websites.', 'duration': 31.568, 'max_score': 6501.095, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M6501095.jpg'}], 'start': 5721.6, 'title': 'Google algorithm and seo', 'summary': "Covers major google algorithm changes like panda and penguin, google's rankbrain algorithm, and types of seo including black hat, white hat, and gray hat techniques. it emphasizes the importance of high-quality content, combating low-quality links, adhering to rules and policies, and optimizing website architecture for improved indexing, traffic, and user experience.", 'chapters': [{'end': 5987.687, 'start': 5721.6, 'title': 'Google algorithm changes', 'summary': 'Highlights the major algorithm changes made by google, such as google panda and google penguin, emphasizing the importance of high quality content and combating low quality links and keyword stuffing.', 'duration': 266.087, 'highlights': ['Google Panda emphasized high quality content and removed low quality or duplicate content to deliver better search results.', 'Google Penguin focused on combating low quality links through link schemes and keyword stuffing, aiming to decrease the ranking of web pages created artificially by using black hat techniques.', 'The algorithms, Panda and Penguin, were developed to improve the quality of search results by removing low quality and spam content, and combating poor link schemes and keyword stuffing.']}, {'end': 6253.36, 'start': 5987.907, 'title': "Google's algorithm and types of seo", 'summary': "Discusses google's rankbrain algorithm, its use of machine learning to interpret search queries, and the types of seo including black hat, white hat, and gray hat techniques, emphasizing the importance of following rules and policies to improve search engine rankings.", 'duration': 265.453, 'highlights': ["Google's RankBrain algorithm uses machine learning to interpret search queries and filter results accordingly. RankBrain interprets search queries using machine learning to present logical and relevant results, such as matching similar meanings for keywords like 'online marketing' and 'digital marketing'.", 'Black hat SEO techniques, such as link schemes and keyword stuffing, violate search engine rules and policies, leading to potential blacklisting from search engines. Engaging in black hat techniques, like link schemes and keyword stuffing, can result in blacklisting from search engines, as they violate policies and are frowned upon by search engines.', 'White hat SEO focuses on improving search engine rankings by following rules and policies, emphasizing on-page and off-page SEO best practices. White hat SEO involves following rules and policies, including on-page and off-page SEO best practices, such as creating high-quality, fresh, and relevant content for better search engine rankings.']}, {'end': 6719.258, 'start': 6253.36, 'title': 'Optimizing website architecture for seo', 'summary': 'Emphasizes the importance of natural internal linking, website architecture, and mobile friendliness, highlighting the benefits of good architecture for indexing, traffic, and user experience.', 'duration': 465.898, 'highlights': ['Responsive design helps to make your website mobile friendly and increases the amount of time the user spends on your website, which may improve site ranking. Emphasizes the impact of mobile friendliness on user engagement and potential improvement in site ranking.', 'Good site architecture not only makes content easy to find but also helps to gain traffic, as it gets indexed and found by search engines, leading to increased traffic. Stresses the significance of good site architecture in facilitating content discovery, indexing, and subsequent traffic generation.', 'Internal links should be natural and relevant, promoting a comprehensive structure and, if applicable, breadcrumb navigation for large websites with abundant content or products. Underlines the importance of natural internal links and the use of breadcrumb navigation for large websites with extensive content or products.']}], 'duration': 997.658, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M5721600.jpg', 'highlights': ["Google's RankBrain algorithm uses machine learning to interpret search queries and filter results accordingly. (RankBrain)", 'Good site architecture not only makes content easy to find but also helps to gain traffic, as it gets indexed and found by search engines, leading to increased traffic. (Site architecture)', 'Internal links should be natural and relevant, promoting a comprehensive structure and, if applicable, breadcrumb navigation for large websites with abundant content or products. (Internal links)', 'Google Panda emphasized high quality content and removed low quality or duplicate content to deliver better search results. (Google Panda)', 'White hat SEO focuses on improving search engine rankings by following rules and policies, emphasizing on-page and off-page SEO best practices. (White hat SEO)']}, {'end': 8266.136, 'segs': [{'end': 6771.646, 'src': 'embed', 'start': 6744.417, 'weight': 0, 'content': [{'end': 6752.88, 'text': 'It really depends on the business and who you are trying to attract and what geolocation you are trying to attract.', 'start': 6744.417, 'duration': 8.463}, {'end': 6763.123, 'text': "So if you're trying to attract a segment of audience in a specific location, then local SEO should be in your sites for optimization.", 'start': 6753.02, 'duration': 10.103}, {'end': 6771.646, 'text': "And so when we talk about local SEO, we're really talking about optimizing your website to get traffic from a specific location.", 'start': 6763.263, 'duration': 8.383}], 'summary': 'Local seo optimizes website for specific location to attract audience.', 'duration': 27.229, 'max_score': 6744.417, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M6744417.jpg'}, {'end': 6826.922, 'src': 'embed', 'start': 6794.881, 'weight': 1, 'content': [{'end': 6801.646, 'text': 'And so if we focus in on Google, you know, local results are based on three factors.', 'start': 6794.881, 'duration': 6.765}, {'end': 6803.487, 'text': 'And this is according to Google.', 'start': 6801.966, 'duration': 1.521}, {'end': 6805.269, 'text': "So it's based on relevancy.", 'start': 6803.627, 'duration': 1.642}, {'end': 6813.495, 'text': 'So if somebody is looking for a plumber and you happen to be a plumber in that particular locale or city or zip code,', 'start': 6805.549, 'duration': 7.946}, {'end': 6816.817, 'text': 'then chances of you getting found are going to be great because of relevancy.', 'start': 6813.495, 'duration': 3.322}, {'end': 6817.698, 'text': 'And then distance.', 'start': 6816.917, 'duration': 0.781}, {'end': 6826.922, 'text': "So where that person is located based on your address or where you're located has a role in how you display on local SEO.", 'start': 6818.038, 'duration': 8.884}], 'summary': "Google's local results are based on relevancy and distance, increasing chances of being found by the right audience.", 'duration': 32.041, 'max_score': 6794.881, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M6794881.jpg'}, {'end': 6970.457, 'src': 'embed', 'start': 6944.266, 'weight': 2, 'content': [{'end': 6948.933, 'text': 'And that gives an opportunity for somebody to go ahead and just click on that number to call.', 'start': 6944.266, 'duration': 4.667}, {'end': 6952.374, 'text': 'It just makes it that much easier for somebody to get in touch with you.', 'start': 6949.193, 'duration': 3.181}, {'end': 6957.835, 'text': 'So consistency and having all your information are important factors for local SEO.', 'start': 6952.514, 'duration': 5.321}, {'end': 6966.396, 'text': 'So having an inconsistent nap, if you will, is not going to bode well for you on the local SEO results.', 'start': 6958.015, 'duration': 8.381}, {'end': 6970.457, 'text': "It's important because it offers up legitimacy.", 'start': 6967.076, 'duration': 3.381}], 'summary': 'Consistency in information is crucial for local seo success, making it easier for customers to contact and establishing legitimacy.', 'duration': 26.191, 'max_score': 6944.266, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M6944266.jpg'}, {'end': 7083.792, 'src': 'embed', 'start': 7039.238, 'weight': 3, 'content': [{'end': 7048.063, 'text': 'so, in order to get started on Google for local SEO, what you want to do is you want to just do a search for Google, my business.', 'start': 7039.238, 'duration': 8.825}, {'end': 7053.886, 'text': "so Google my business is the platform in which you're going to set up your local business.", 'start': 7048.063, 'duration': 5.823}, {'end': 7062.491, 'text': 'and once you set up your Google my business account, whatever that account is, you want to make sure you have all the credible information in there.', 'start': 7053.886, 'duration': 8.605}, {'end': 7063.772, 'text': "I can't stress that enough.", 'start': 7062.491, 'duration': 1.281}, {'end': 7065.152, 'text': 'you need to have that phone number.', 'start': 7063.772, 'duration': 1.38}, {'end': 7066.753, 'text': 'you need to have that address.', 'start': 7065.152, 'duration': 1.601}, {'end': 7071.538, 'text': "it needs to be consistent, But with Google My Business, there's a lot of things you can do here.", 'start': 7066.753, 'duration': 4.785}, {'end': 7073.54, 'text': 'So you can manage reviews.', 'start': 7071.838, 'duration': 1.702}, {'end': 7080.208, 'text': 'So if you do have a location, you can go ahead and manage those reviews that somebody puts in for your business.', 'start': 7073.82, 'duration': 6.388}, {'end': 7083.792, 'text': "And so if it's a negative review, you definitely want to respond to that negative review.", 'start': 7080.428, 'duration': 3.364}], 'summary': 'To optimize local seo on google, set up google my business with consistent and credible information, and manage reviews, including responding to negative ones.', 'duration': 44.554, 'max_score': 7039.238, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M7039238.jpg'}, {'end': 7234.033, 'src': 'embed', 'start': 7208.997, 'weight': 6, 'content': [{'end': 7214.861, 'text': 'And so you want to be able to understand what to measure and where to measure it.', 'start': 7208.997, 'duration': 5.864}, {'end': 7221.765, 'text': 'And so when we talk about SEO, we really want to hone in on three high-level core metrics.', 'start': 7215.201, 'duration': 6.564}, {'end': 7223.967, 'text': "And that's ranking, traffic, and conversion.", 'start': 7221.985, 'duration': 1.982}, {'end': 7230.711, 'text': 'So when we talk about ranking, traffic, and conversion, we can break that down into this list here.', 'start': 7224.187, 'duration': 6.524}, {'end': 7234.033, 'text': 'What kind of traffic are we getting from organic search?', 'start': 7230.791, 'duration': 3.242}], 'summary': 'Seo focuses on measuring ranking, traffic, and conversion for organic search.', 'duration': 25.036, 'max_score': 7208.997, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M7208997.jpg'}, {'end': 7626.407, 'src': 'embed', 'start': 7594.267, 'weight': 7, 'content': [{'end': 7599.41, 'text': 'So we want to keep an eye on page speed as well as overall user behavior from mobile devices.', 'start': 7594.267, 'duration': 5.143}, {'end': 7603.173, 'text': 'You can also use other tools that are out there like agency analytics.', 'start': 7599.731, 'duration': 3.442}, {'end': 7605.034, 'text': 'There are plenty of tools out there.', 'start': 7603.413, 'duration': 1.621}, {'end': 7613.558, 'text': "I tend to use Google Analytics because primarily it's free and Google Analytics is a Google product, so it works with other Google platforms,", 'start': 7605.054, 'duration': 8.504}, {'end': 7614.919, 'text': 'like Google Search Console.', 'start': 7613.558, 'duration': 1.361}, {'end': 7616.88, 'text': 'We want to keep an eye on ranking.', 'start': 7615.119, 'duration': 1.761}, {'end': 7626.407, 'text': "So remember, when we do our keyword research, we're choosing keywords that have high relevancy, high volume and low competition.", 'start': 7617.16, 'duration': 9.247}], 'summary': 'Monitor page speed, user behavior on mobile. utilize google analytics for keyword research with high relevancy, volume, and low competition.', 'duration': 32.14, 'max_score': 7594.267, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M7594267.jpg'}, {'end': 7732.494, 'src': 'embed', 'start': 7706.105, 'weight': 8, 'content': [{'end': 7711.794, 'text': 'optimize for those keywords so that you can be ranked for those keywords in order to get the traffic and conversions.', 'start': 7706.105, 'duration': 5.689}, {'end': 7717.943, 'text': 'So Moz is a good platform that helps us monitor rankings for particular keywords.', 'start': 7712.034, 'duration': 5.909}, {'end': 7724.13, 'text': "Now, if you don't want to use Moz as an alternative, you can turn your attention to Google Search Console.", 'start': 7718.328, 'duration': 5.802}, {'end': 7729.453, 'text': 'And so remember, we talked about Google Search Console earlier when we talked about sitemaps.', 'start': 7724.431, 'duration': 5.022}, {'end': 7732.494, 'text': 'We also talked about mobile usability with Search Console.', 'start': 7729.533, 'duration': 2.961}], 'summary': 'Optimize for keywords to rank and monitor with moz or google search console for traffic and conversions.', 'duration': 26.389, 'max_score': 7706.105, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M7706105.jpg'}, {'end': 7792.713, 'src': 'embed', 'start': 7768.02, 'weight': 9, 'content': [{'end': 7778.765, 'text': 'That means that one of my pages, either one or multiple pages, appeared in google search engine results 5 414 times,', 'start': 7768.02, 'duration': 10.745}, {'end': 7785.349, 'text': 'and over the course of those 5 414 impressions i received 1100 clicks.', 'start': 7778.765, 'duration': 6.584}, {'end': 7792.713, 'text': 'so google search console is going to be able to tell me not only you know how many impressions i received for a particular keyword,', 'start': 7785.349, 'duration': 7.364}], 'summary': 'Page appeared 5,414 times in google search, received 1,100 clicks', 'duration': 24.693, 'max_score': 7768.02, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M7768020.jpg'}, {'end': 7863.61, 'src': 'embed', 'start': 7840.53, 'weight': 10, 'content': [{'end': 7848.597, 'text': 'So if I go back to Google My Business, I can go into my account, And so Google My Business is going to be able to show me some metrics.', 'start': 7840.53, 'duration': 8.067}, {'end': 7855.303, 'text': "So if I go into Google My Business and I click on insights, I'm going to be able to see a number of different metrics.", 'start': 7848.677, 'duration': 6.626}, {'end': 7863.61, 'text': 'Over the course of a month, I can see exactly what queries were used by how many users and when I appeared.', 'start': 7855.683, 'duration': 7.927}], 'summary': 'Google my business provides insights on user queries and appearances, with monthly metrics.', 'duration': 23.08, 'max_score': 7840.53, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M7840530.jpg'}, {'end': 7960.145, 'src': 'embed', 'start': 7930.708, 'weight': 11, 'content': [{'end': 7933.811, 'text': 'So Google My Business is where you want to turn your attention.', 'start': 7930.708, 'duration': 3.103}, {'end': 7936.374, 'text': 'So overall engagement metrics are important.', 'start': 7934.032, 'duration': 2.342}, {'end': 7939.058, 'text': 'They play an important role in determining rankings.', 'start': 7936.615, 'duration': 2.443}, {'end': 7940.019, 'text': 'For example,', 'start': 7939.358, 'duration': 0.661}, {'end': 7951.941, 'text': 'We talked about bounce rate to bounce rate is the rate at which people go from organic search to your website and then leave after seeing one page and not going any further.', 'start': 7940.515, 'duration': 11.426}, {'end': 7960.145, 'text': "So if they land on a page and then leave the website after landing on that page, it's considered a bounce and so bounce or bounce rate.", 'start': 7951.981, 'duration': 8.164}], 'summary': 'Google my business is crucial for engagement metrics and rankings, such as bounce rate.', 'duration': 29.437, 'max_score': 7930.708, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M7930708.jpg'}, {'end': 8086.051, 'src': 'heatmap', 'start': 7983.503, 'weight': 1, 'content': [{'end': 7992.225, 'text': "So we want to be able to make sure that if we're in Google Analytics and we're looking at engagement metrics, that our metrics are good.", 'start': 7983.503, 'duration': 8.722}, {'end': 7998.326, 'text': "Because if somebody comes to our website from organic search and there's a high bounce rate, then what does that tell us??", 'start': 7992.425, 'duration': 5.901}, {'end': 8003.547, 'text': "That there's a disconnect between what that person's querying and then the content that they're reading.", 'start': 7998.486, 'duration': 5.061}, {'end': 8016.07, 'text': 'And so we want to be able to address those engagement metrics so that we can continue to not only drive quality traffic but keep the traffic engaged and then in turn drive up conversions.', 'start': 8003.647, 'duration': 12.423}, {'end': 8018.605, 'text': 'Last metric we wanna look at is backlinks.', 'start': 8016.403, 'duration': 2.202}, {'end': 8026.392, 'text': 'So content having more backlinks from good domains will effectively improve your SEO performance.', 'start': 8018.745, 'duration': 7.647}, {'end': 8032.557, 'text': 'We talk about backlinks with off-page SEO, and remember, quality over quantity.', 'start': 8026.892, 'duration': 5.665}, {'end': 8036.36, 'text': 'And so we can measure backlinks going back into Moz.', 'start': 8032.797, 'duration': 3.563}, {'end': 8039.102, 'text': "We can use Moz's Link Explorer tool.", 'start': 8036.68, 'duration': 2.422}, {'end': 8048.847, 'text': 'So remember, if I type in a domain, I can get some metrics related to off-page SEO, including my domain authority.', 'start': 8039.142, 'duration': 9.705}, {'end': 8056.569, 'text': 'But more importantly, I can see what links are pointing to my site, in this case, valleyfig.com.', 'start': 8049.147, 'duration': 7.422}, {'end': 8058.11, 'text': 'So I can see there are 575 link domains.', 'start': 8056.749, 'duration': 1.361}, {'end': 8059.93, 'text': 'I can see there are 7, 900 inbound links.', 'start': 8058.13, 'duration': 1.8}, {'end': 8064.752, 'text': 'And so just by clicking on that,', 'start': 8063.411, 'duration': 1.341}, {'end': 8073.5, 'text': 'I can get an idea of the types of websites that are linking to my site and their domain authority and their spam score.', 'start': 8064.752, 'duration': 8.748}, {'end': 8074.641, 'text': 'Google Search Console.', 'start': 8073.66, 'duration': 0.981}, {'end': 8086.051, 'text': 'So if you go back into Search Console, you can also just click on links and we should be able to get an idea of what websites are linking to our site.', 'start': 8074.821, 'duration': 11.23}], 'summary': 'Improving engagement metrics to drive quality traffic and increasing backlinks for better seo performance are key goals discussed in the transcript.', 'duration': 102.548, 'max_score': 7983.503, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M7983503.jpg'}, {'end': 8056.569, 'src': 'embed', 'start': 8026.892, 'weight': 12, 'content': [{'end': 8032.557, 'text': 'We talk about backlinks with off-page SEO, and remember, quality over quantity.', 'start': 8026.892, 'duration': 5.665}, {'end': 8036.36, 'text': 'And so we can measure backlinks going back into Moz.', 'start': 8032.797, 'duration': 3.563}, {'end': 8039.102, 'text': "We can use Moz's Link Explorer tool.", 'start': 8036.68, 'duration': 2.422}, {'end': 8048.847, 'text': 'So remember, if I type in a domain, I can get some metrics related to off-page SEO, including my domain authority.', 'start': 8039.142, 'duration': 9.705}, {'end': 8056.569, 'text': 'But more importantly, I can see what links are pointing to my site, in this case, valleyfig.com.', 'start': 8049.147, 'duration': 7.422}], 'summary': "Quality over quantity is crucial in off-page seo; moz's link explorer can measure backlinks and provide domain authority metrics and related data for valleyfig.com.", 'duration': 29.677, 'max_score': 8026.892, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M8026892.jpg'}], 'start': 6719.258, 'title': 'Local seo optimization and nap consistency', 'summary': 'Discusses the significance of local seo for businesses targeting specific geographical markets, emphasizing relevancy, distance, and prominence factors, along with the importance of consistent nap in offering legitimacy, better rankings, driving traffic, and google my business as a key platform.', 'chapters': [{'end': 6855.861, 'start': 6719.258, 'title': 'Local seo optimization', 'summary': 'Discusses the importance of local seo for businesses targeting specific geographical markets, emphasizing the factors of relevancy, distance, and prominence that contribute to local search rankings on google.', 'duration': 136.603, 'highlights': ['Local SEO is crucial for businesses targeting specific geographical markets, optimizing websites to attract a segment of audience in a specific location.', "Google's local search results are influenced by three main factors: relevancy, distance, and prominence, which collectively determine the best match for a search."]}, {'end': 7106.256, 'start': 6855.861, 'title': 'Importance of consistent nap in local seo', 'summary': 'Discusses the importance of consistent nap (name, address, phone number) in local seo, emphasizing its role in offering legitimacy, better rankings, and driving traffic to the website, especially through mobile searches, with google my business being a key platform for setting up local businesses.', 'duration': 250.395, 'highlights': ['Having consistent NAP (name, address, phone number) is crucial for local SEO, as it offers legitimacy, better rankings, and drives traffic to the website, especially through mobile searches. Consistent NAP ensures legitimacy, better rankings, and increased website traffic, particularly through mobile searches.', 'Google My Business is a crucial platform for setting up local businesses, allowing management of reviews, photos, information, posts, and promotions. Google My Business facilitates the setup of local businesses and provides tools for managing reviews, photos, information, posts, and promotions.', 'Managing reviews on Google My Business is essential, including responding to negative and positive reviews to maintain a positive online reputation. Responding to reviews, both negative and positive, is crucial for maintaining a positive online reputation.']}, {'end': 7746.413, 'start': 7106.396, 'title': 'Maximizing local seo for business', 'summary': 'Emphasizes the importance of local seo for businesses, highlighting the impact of google my business and the critical metrics to measure seo performance, including ranking, traffic, and conversion, with a focus on organic and mobile traffic, engagement metrics, and keyword tracking using tools like moz and google analytics.', 'duration': 640.017, 'highlights': ['The importance of local SEO for businesses is emphasized, with a focus on leveraging Google My Business to reach potential customers and offering the opportunity to create a website directly on the platform. Emphasizes the significance of local SEO and utilizing Google My Business to connect with potential customers and establish a web presence.', 'Key metrics for measuring SEO performance, including ranking, traffic, and conversion, are highlighted, with a strong emphasis on organic and mobile traffic, engagement metrics, and keyword tracking. Stresses the criticality of tracking organic and mobile traffic, engagement metrics, and keyword performance to measure the effectiveness of SEO efforts.', 'The use of Google Analytics to monitor organic traffic, engagement metrics, and mobile traffic is explained, with a focus on understanding user behavior and improving page speed. Explains the use of Google Analytics to monitor organic and mobile traffic, user behavior, and page speed for performance optimization.', 'The significance of tracking keyword rankings using tools like Moz and Google Search Console is emphasized to monitor the performance of chosen keywords and improve search visibility. Underlines the importance of monitoring keyword rankings using Moz and Google Search Console to enhance search visibility and performance.']}, {'end': 8266.136, 'start': 7746.413, 'title': 'Seo metrics and tools', 'summary': 'Discusses the importance of utilizing google search console and google my business to monitor impressions, clicks, and engagement metrics for local seo, as well as emphasizing the significance of backlinks and their impact on domain authority and page rankings.', 'duration': 519.723, 'highlights': ["Google Search Console provides valuable insights by tracking impressions, clicks, average ranking position, and click-through rate, aiding in understanding the performance of targeted keywords. The chapter emphasizes the significance of Google Search Console in tracking 5,414 impressions and 1100 clicks for dried fig recipes over three months, showcasing the platform's ability to measure keyword performance.", "Google My Business offers metrics such as queries, views, and user actions, providing comprehensive insights into local SEO performance and audience engagement. The transcript highlights Google My Business's ability to provide metrics on queries, views, user actions, and engagement, allowing businesses to evaluate their local SEO performance and audience behavior.", 'Engagement metrics, including bounce rate, average session duration, pages per visit, and page speed, play a vital role in determining website rankings and the quality of organic traffic. The chapter underscores the importance of engagement metrics such as bounce rate, average session duration, and page speed, as they significantly impact website rankings and the quality of organic traffic.', "Quality backlinks from reputable domains contribute to improved SEO performance and domain authority, with tools like Moz's Link Explorer aiding in the assessment of backlink metrics. The transcript emphasizes the role of quality backlinks in enhancing SEO performance and domain authority, highlighting the use of Moz's Link Explorer for assessing backlink metrics and domain authority."]}], 'duration': 1546.878, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M6719258.jpg', 'highlights': ['Local SEO is crucial for businesses targeting specific geographical markets, optimizing websites to attract a segment of audience in a specific location.', "Google's local search results are influenced by three main factors: relevancy, distance, and prominence, which collectively determine the best match for a search.", 'Having consistent NAP (name, address, phone number) is crucial for local SEO, as it offers legitimacy, better rankings, and drives traffic to the website, especially through mobile searches.', 'Google My Business is a crucial platform for setting up local businesses, allowing management of reviews, photos, information, posts, and promotions.', 'Managing reviews on Google My Business is essential, including responding to negative and positive reviews to maintain a positive online reputation.', 'The importance of local SEO for businesses is emphasized, with a focus on leveraging Google My Business to reach potential customers and offering the opportunity to create a website directly on the platform.', 'Key metrics for measuring SEO performance, including ranking, traffic, and conversion, are highlighted, with a strong emphasis on organic and mobile traffic, engagement metrics, and keyword tracking.', 'The use of Google Analytics to monitor organic traffic, engagement metrics, and mobile traffic is explained, with a focus on understanding user behavior and improving page speed.', 'The significance of tracking keyword rankings using tools like Moz and Google Search Console is emphasized to monitor the performance of chosen keywords and improve search visibility.', 'Google Search Console provides valuable insights by tracking impressions, clicks, average ranking position, and click-through rate, aiding in understanding the performance of targeted keywords.', 'Google My Business offers metrics such as queries, views, and user actions, providing comprehensive insights into local SEO performance and audience engagement.', 'Engagement metrics, including bounce rate, average session duration, pages per visit, and page speed, play a vital role in determining website rankings and the quality of organic traffic.', "Quality backlinks from reputable domains contribute to improved SEO performance and domain authority, with tools like Moz's Link Explorer aiding in the assessment of backlink metrics."]}, {'end': 9065.663, 'segs': [{'end': 8365.633, 'src': 'embed', 'start': 8336.909, 'weight': 7, 'content': [{'end': 8343.233, 'text': 'So we want to be able to be relevant for certain keyword queries on the search engines.', 'start': 8336.909, 'duration': 6.324}, {'end': 8346.556, 'text': 'We focused our attention on to keyword research.', 'start': 8343.413, 'duration': 3.143}, {'end': 8350.978, 'text': "So we talked about what's involved with keyword research.", 'start': 8346.856, 'duration': 4.122}, {'end': 8353.141, 'text': 'We talked about short tail keywords.', 'start': 8351.26, 'duration': 1.881}, {'end': 8356.244, 'text': 'Remember short tail keywords are three keywords or less.', 'start': 8353.221, 'duration': 3.023}, {'end': 8359.566, 'text': 'Longer tail keywords are three keywords or more.', 'start': 8356.544, 'duration': 3.022}, {'end': 8365.633, 'text': "And really when it comes to short tail keywords, they're generally broad in nature.", 'start': 8360.308, 'duration': 5.325}], 'summary': 'Focusing on relevant keyword queries for search engines, emphasizing short and longer tail keywords.', 'duration': 28.724, 'max_score': 8336.909, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M8336909.jpg'}, {'end': 8498.333, 'src': 'embed', 'start': 8467.105, 'weight': 0, 'content': [{'end': 8472.566, 'text': "And if you remember, it's a two-pronged approach, on-page SEO and off-page SEO.", 'start': 8467.105, 'duration': 5.461}, {'end': 8476.347, 'text': "So for on-page SEO, it's everything that involves your website.", 'start': 8472.886, 'duration': 3.461}, {'end': 8482.789, 'text': 'So we talk about making changes or optimizing your website to be relevant for certain keywords.', 'start': 8476.607, 'duration': 6.182}, {'end': 8485.229, 'text': 'We went through a number of different factors.', 'start': 8483.009, 'duration': 2.22}, {'end': 8489.05, 'text': 'We talked about schema and title tags and header tags.', 'start': 8485.449, 'duration': 3.601}, {'end': 8491.431, 'text': 'If you remember, header tags had a hierarchy, H1 to H6.', 'start': 8489.09, 'duration': 2.341}, {'end': 8498.333, 'text': 'We talked about what a featured snippet is, whether it was a list or paragraph.', 'start': 8493.211, 'duration': 5.122}], 'summary': 'Two-pronged seo approach: on-page and off-page. on-page includes website optimization for keywords, schema, and header tags.', 'duration': 31.228, 'max_score': 8467.105, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M8467105.jpg'}, {'end': 8663.699, 'src': 'embed', 'start': 8622.364, 'weight': 2, 'content': [{'end': 8629.248, 'text': "And when we improve our rankings in the search engine results pages, in effect, we're going to get more traffic from search engines.", 'start': 8622.364, 'duration': 6.884}, {'end': 8631.41, 'text': 'So off page SEO is very critical.', 'start': 8629.449, 'duration': 1.961}, {'end': 8633.21, 'text': 'that with on-page.', 'start': 8631.83, 'duration': 1.38}, {'end': 8642.512, 'text': 'SEO balances out the relevancy factor and you want to be relevant in the eyes of the search engines for your targeted keywords.', 'start': 8633.21, 'duration': 9.302}, {'end': 8650.854, 'text': 'we then shifted gears and we talked about some other factors along the lines of search engine optimization, including duplicate content.', 'start': 8642.512, 'duration': 8.342}, {'end': 8653.514, 'text': "so search engines don't like duplicate content.", 'start': 8650.854, 'duration': 2.66}, {'end': 8657.795, 'text': 'so, if you recall, we talked about ways to combat duplicate content.', 'start': 8653.514, 'duration': 4.281}, {'end': 8660.837, 'text': 'We talked about setting up redirects.', 'start': 8658.075, 'duration': 2.762}, {'end': 8663.699, 'text': 'We also talked about canonical tags.', 'start': 8661.097, 'duration': 2.602}], 'summary': 'Improving search engine rankings leads to more traffic. off-page seo and relevance are critical for targeted keywords. duplicate content is disliked by search engines, so techniques like redirects and canonical tags should be used.', 'duration': 41.335, 'max_score': 8622.364, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M8622364.jpg'}, {'end': 8739.88, 'src': 'embed', 'start': 8710.334, 'weight': 1, 'content': [{'end': 8717.799, 'text': 'okay, so we want to stay away from link farming and you want to be able to create good quality content.', 'start': 8710.334, 'duration': 7.465}, {'end': 8722.562, 'text': "so that's what these particular algorithms took into account, and then, of course, Google rank brain,", 'start': 8717.799, 'duration': 4.763}, {'end': 8725.585, 'text': 'which basically is synonymous with machine learning.', 'start': 8722.802, 'duration': 2.783}, {'end': 8731.672, 'text': "So Google's search engines are continuously learning what people type in as queries.", 'start': 8725.625, 'duration': 6.047}, {'end': 8739.88, 'text': "And because they're learning what people type in, they're starting to form their search engine results based on what they've previously learned.", 'start': 8731.932, 'duration': 7.948}], 'summary': "Avoid link farming, focus on quality content. google's search engines use machine learning to adjust results based on user queries.", 'duration': 29.546, 'max_score': 8710.334, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M8710334.jpg'}, {'end': 8777.35, 'src': 'embed', 'start': 8753.432, 'weight': 3, 'content': [{'end': 8760.577, 'text': 'They want a more solid, more relevant set of results to improve the entire ecosystem of search.', 'start': 8753.432, 'duration': 7.145}, {'end': 8768.323, 'text': 'And some of the SEO techniques that we talked about in order to be relevant for certain keyword queries,', 'start': 8760.998, 'duration': 7.325}, {'end': 8774.508, 'text': 'and we talked about the techniques that you should apply, and those techniques are white hat techniques.', 'start': 8768.323, 'duration': 6.185}, {'end': 8777.35, 'text': 'so you want to be able to follow certain best practices.', 'start': 8774.508, 'duration': 2.842}], 'summary': 'Improve search results with white hat seo techniques for best practices.', 'duration': 23.918, 'max_score': 8753.432, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M8753432.jpg'}, {'end': 8850.761, 'src': 'embed', 'start': 8824.211, 'weight': 6, 'content': [{'end': 8829.373, 'text': 'meaning that design caters to the device that somebody is going to your website with.', 'start': 8824.211, 'duration': 5.162}, {'end': 8836.057, 'text': "So if it's a mobile device, the website should respond to the mobile device, meaning take into account best practices.", 'start': 8829.434, 'duration': 6.623}, {'end': 8841.358, 'text': 'We talked about having consistent URL structure, having robots text files.', 'start': 8836.317, 'duration': 5.041}, {'end': 8850.761, 'text': 'A robots text file is a file that allows the search engines to understand what pages to index and what pages not to index.', 'start': 8841.418, 'duration': 9.343}], 'summary': 'Design should cater to device, implement consistent url structure, and use robots text files for search engine optimization.', 'duration': 26.55, 'max_score': 8824.211, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M8824211.jpg'}, {'end': 8889.445, 'src': 'embed', 'start': 8863.664, 'weight': 5, 'content': [{'end': 8872.15, 'text': 'Local SEO is a a strategy, and remember, the benefit of local seo is you appear above the organic search results.', 'start': 8863.664, 'duration': 8.486}, {'end': 8882.838, 'text': 'so if your local business catering to say people looking for plumbers, then you have the opportunity to be listed above organic search results.', 'start': 8872.15, 'duration': 10.688}, {'end': 8889.445, 'text': 'The one thing you need to do that we talked about was just be consistent with NAP, name, address and phone number.', 'start': 8882.998, 'duration': 6.447}], 'summary': 'Local seo can place your business above organic search results, benefitting from being consistent with nap (name, address, phone number).', 'duration': 25.781, 'max_score': 8863.664, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M8863664.jpg'}, {'end': 8931.114, 'src': 'embed', 'start': 8907.68, 'weight': 4, 'content': [{'end': 8916.164, 'text': 'So we talked about specific metrics in terms of organic traffic, mobile traffic, backlinks, local visibility, keyword ranking.', 'start': 8907.68, 'duration': 8.484}, {'end': 8922.008, 'text': "So some of the tools I mentioned in today's tutorial was google analytics.", 'start': 8916.225, 'duration': 5.783}, {'end': 8931.114, 'text': "so google analytics is a free tool and it will help you measure the traffic you're getting from your website from mobile from organic search,", 'start': 8922.008, 'duration': 9.106}], 'summary': 'Discussed metrics: organic & mobile traffic, backlinks, local visibility, keyword ranking. mentioned google analytics as a free tool to measure website traffic.', 'duration': 23.434, 'max_score': 8907.68, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M8907680.jpg'}], 'start': 8266.516, 'title': 'Understanding seo and best practices', 'summary': "Covers the importance of seo, its practical application, working of search engines, on-page and off-page seo, and factors like duplicate content and google's algorithms. it also emphasizes best practices including white hat techniques, mobile design, local seo strategies, and tools for measuring performance like google analytics and moz.", 'chapters': [{'end': 8753.211, 'start': 8266.516, 'title': 'Understanding seo and its practical application', 'summary': "Covers the importance of seo, including the key takeaways about seo, the working of search engines, the practical application of on-page and off-page seo, and factors like duplicate content and google's algorithms.", 'duration': 486.695, 'highlights': ['The chapter covers the importance of SEO and its practical application, emphasizing the increase in visibility on search engines and the two-pronged approach of on-page and off-page SEO. SEO increases visibility on search engines, and the practical application involves on-page and off-page SEO.', 'It explains the working of search engines and the significance of keyword research, including the distinction between short tail and long tail keywords. The working of search engines involves crawling websites, and keyword research focuses on short tail and long tail keywords.', 'The chapter discusses the factors of on-page SEO, such as schema, title tags, header tags, featured snippets, page speed, internal linking, and sitemaps, emphasizing the importance of optimizing websites for certain keywords. On-page SEO factors include schema, title tags, header tags, featured snippets, page speed, internal linking, and sitemaps for website optimization.', 'It delves into off-page SEO, particularly emphasizing link building and the benefits of backlinks, including the improvement in website credibility, domain authority, and traffic, leading to improved page rank and search engine rankings. Off-page SEO focuses on link building for website credibility, domain authority, and increased traffic, resulting in improved page rank and search engine rankings.', "The chapter also addresses factors like duplicate content and Google's algorithms, highlighting the measures to combat duplicate content, Google's algorithm changes, and the introduction of RankBrain for improved search engine results. The chapter discusses combating duplicate content, Google's algorithm changes, and the introduction of RankBrain for enhanced search engine results."]}, {'end': 9065.663, 'start': 8753.432, 'title': 'Seo best practices and tools', 'summary': 'Emphasizes the importance of following best practices in seo, such as using white hat techniques, responsive design for mobile, and local seo strategies, which can lead to improved local visibility and higher ranking in search results. it also highlights the significance of measuring seo performance through tools like google analytics, google my business, and moz.', 'duration': 312.231, 'highlights': ['The importance of following best practices in SEO, such as using white hat techniques, responsive design for mobile, and local SEO strategies, which can lead to improved local visibility and higher ranking in search results (e.g. appearing above organic search results for local businesses targeting specific markets).', 'The significance of measuring SEO performance through tools like Google Analytics, Google My Business, and Moz, which provide insights into organic traffic, mobile traffic, backlinks, local visibility, and keyword ranking, allowing for tracking of keyword rankings and understanding visitor behavior on the website (e.g. bounce rate, time on page, conversions).', 'The mention of tools like SEM Rush, hrefs, and others for SEO, emphasizing the availability of various tools for measuring and improving SEO performance.', 'The explanation of NAP consistency (name, address, and phone number) and the utilization of Google My Business to enhance local visibility and chances of being found locally for businesses.', 'The emphasis on website architecture, consistent URL structure, and the use of robots text files for SEO best practices.']}], 'duration': 799.147, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/Qs0_Qu22v4M/pics/Qs0_Qu22v4M8266516.jpg', 'highlights': ['The chapter covers the importance of SEO and its practical application, emphasizing the increase in visibility on search engines and the two-pronged approach of on-page and off-page SEO.', "The chapter discusses combating duplicate content, Google's algorithm changes, and the introduction of RankBrain for enhanced search engine results.", "The chapter also addresses factors like duplicate content and Google's algorithms, highlighting the measures to combat duplicate content, Google's algorithm changes, and the introduction of RankBrain for improved search engine results.", 'The importance of following best practices in SEO, such as using white hat techniques, responsive design for mobile, and local SEO strategies, which can lead to improved local visibility and higher ranking in search results.', 'The significance of measuring SEO performance through tools like Google Analytics, Google My Business, and Moz, which provide insights into organic traffic, mobile traffic, backlinks, local visibility, and keyword ranking, allowing for tracking of keyword rankings and understanding visitor behavior on the website.', 'The explanation of NAP consistency (name, address, and phone number) and the utilization of Google My Business to enhance local visibility and chances of being found locally for businesses.', 'The emphasis on website architecture, consistent URL structure, and the use of robots text files for SEO best practices.', 'The working of search engines involves crawling websites, and keyword research focuses on short tail and long tail keywords.', 'Off-page SEO focuses on link building for website credibility, domain authority, and increased traffic, resulting in improved page rank and search engine rankings.', 'On-page SEO factors include schema, title tags, header tags, featured snippets, page speed, internal linking, and sitemaps for website optimization.']}], 'highlights': ['The tutorial covers a comprehensive range of SEO topics, including why SEO, keyword research, on-page and off-page SEO techniques, Google algorithms, types of SEO, local SEO, and analytics for measuring SEO performance.', 'Increased Visibility and Traffic The primary benefit of SEO is to increase visibility on search engines, leading to higher website traffic, which can be achieved through optimizing content for relevant keywords, driving organic traffic and increasing brand awareness worldwide.', 'Higher Ranking for Relevant Keywords SEO aims to help websites rank higher for relevant keywords, aligning content with user search queries, leading to increased visibility, organic traffic, and potential conversions, with higher search engine ranking resulting in a majority of the clicks.', 'The chapter emphasizes the importance of understanding how Google algorithms work, offering insights into the core functionality of search engines.', 'The impact of URL structure on search engine optimization, including the use of keywords, character counts, and readability to enhance the chances of ranking higher on search engine results pages.', 'Understanding Page Load Time Page load time significantly impacts SEO and user experience, with factors such as browser, device, country, and infrastructure influencing load time, emphasizing the need for optimization to achieve faster load times.', 'Featured snippets provide visibility above paid ads, emphasizing the importance of creating content that answers user questions.', "Long tail keywords drive higher conversion rates and specific intent (e.g., 'best restaurants in Florida' vs. 'branded shoes in Florida').", "Google's RankBrain algorithm uses machine learning to interpret search queries and filter results accordingly. (RankBrain)", 'Local SEO is crucial for businesses targeting specific geographical markets, optimizing websites to attract a segment of audience in a specific location.', 'The importance of natural backlinking', "Google's local search results are influenced by three main factors: relevancy, distance, and prominence, which collectively determine the best match for a search.", 'The chapter covers the importance of SEO and its practical application, emphasizing the increase in visibility on search engines and the two-pronged approach of on-page and off-page SEO.']}