title
SEO Tutorial For Beginners | SEO Full Course | Search Engine Optimization Tutorial | Simplilearn
description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=SEOFC9hours&utm_medium=DescriptionFirstFold&utm_source=youtube
This video on SEO tutorial for beginners or SEO Full course, will take you through a number of important topics that will help you make the most out of your Search Engine Optimization(SEO) campaigns. In this SEO Tutorial we will focus on keyword research, Google analytics, Google tag manager, how you can rank number one on Google and YouTube, how to increase YouTube subscribers, how to get traffic to your website, some popular SEO tools, and finally some SEO tips and tricks. Now, let us get started and learn SEO from scratch.
Each of these topics is also explained with practical examples.
SEO Tutorial For Beginners Intro - 00:00
1. What is SEO? (Search Engine Optimization) 00:45
2. Why SEO? 01:36
3. Keyword Research 51:13
4. Copywriting 01:08:40
5. Employment and Industry Trends 01:22:31
6. Analytics 1:25:22
7. Why Keyword Research 1:33:52
8. Types of Keyword Research 1:36:13
9. How to do Keyword Research 1:42:43
10. LSI Keyword 1:58:16
11. Google Analytics 2:13:37
12. Google Analytics Report 2:26:49
13. Google Tag Manager 3:10:31
14. What is Google Tag Manager 3:15:46
15. Benefits of Google Tag Manager 3:16:43
16. How Google Tag Manager Works 3:20:31
17. How to Get started with Google Tag Manager 3:32:01
18. How to Rank #1 on Google 3:46:04
19. Keyword Research 3:49:34
20. High-Quality Content 4:04:28
21. How to Rank YouTube Videos 4:47:16
22. YouTube Keyword Research 4:50:04
23. Importance of user Engagement 5:25:46
24. Promote your content 5:30:16
25. Optimize your youtube videos 5:51:55
26. Create High-Quality Video 6:06:07
27. Engage with your Audience 6:13:01
28. How to get Traffic to your Website 6:25:04
29. Why is traffic Important 6:26:31
30. Paid Advertising 6:27:58
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- Course aligned with Hootsuite and SE Ranking certification
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- Live classes delivered by Industry Experts along with self-paced content
✅ Skills Covered
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- Analytics ROI and Evaluation
- AI Automation and Emerging Technology
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detail
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That's really what we're talking about when we talk about usage of keywords.", 'start': 158.424, 'duration': 6.287}, {'end': 172.117, 'text': 'What keywords do you want to rank for and how do we work those keywords into the content? Another reason is poor link building practices.', 'start': 164.911, 'duration': 7.206}, {'end': 177.06, 'text': 'And really that means are other blog posts or other websites linking to you?', 'start': 172.618, 'duration': 4.442}, {'end': 180.421, 'text': 'Also, are you linking to other pages on your website?', 'start': 177.56, 'duration': 2.861}, {'end': 182.262, 'text': "And so it's all about link building.", 'start': 180.782, 'duration': 1.48}], 'summary': 'Focus on ranking keywords, improve link building for better seo.', 'duration': 23.838, 'max_score': 158.424, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M158424.jpg'}, {'end': 407.172, 'src': 'embed', 'start': 383.694, 'weight': 2, 'content': [{'end': 391.659, 'text': "It's exactly all those points I just mentioned about structure, logic, readability, organization, title.", 'start': 383.694, 'duration': 7.965}, {'end': 395.222, 'text': "All those things are what's important in SEO.", 'start': 391.999, 'duration': 3.223}, {'end': 397.723, 'text': 'And so we need relevant content.', 'start': 395.602, 'duration': 2.121}, {'end': 400.145, 'text': 'We need titles for our pages.', 'start': 397.924, 'duration': 2.221}, {'end': 402.587, 'text': 'Google needs to be able to see structure.', 'start': 400.445, 'duration': 2.142}, {'end': 407.172, 'text': "We need to have synopsis of what the page is about, and that's called the meta description.", 'start': 402.947, 'duration': 4.225}], 'summary': 'Seo requires relevant content, structured organization, and meta descriptions for google visibility.', 'duration': 23.478, 'max_score': 383.694, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M383694.jpg'}], 'start': 5.199, 'title': 'Seo and google ranking basics', 'summary': "Covers the importance of seo, key factors affecting website ranking, including keywords, link building, web page load time, and user experience. it also explains google's three basic steps to rank a website, emphasizing crawling, indexing, and ranking, with key insights on link building and user experience.", 'chapters': [{'end': 429.349, 'start': 5.199, 'title': 'Complete seo tutorial', 'summary': "Covers the importance of seo, key factors affecting website ranking including keywords, link building, web page load time, and user experience, and explains seo as the practice of increasing indexed pages' rankings for specific keywords with relevant and readable content.", 'duration': 424.15, 'highlights': ['The importance of SEO in website ranking, including factors like keywords, link building, web page load time, and user experience, is discussed. Importance of SEO, factors affecting website ranking, keywords, link building, web page load time, user experience', "Explanation of SEO as the practice of increasing indexed pages' rankings for specific keywords with relevant and readable content is provided. SEO practice, increasing page rankings, specific keywords, relevant and readable content", 'An example of the logical aspects of SEO, such as relevant content, suitable titles, structure, meta description, and readability, is given using an essay competition analogy. Logical aspects of SEO, relevant content, suitable titles, structure, meta description, readability']}, {'end': 784.605, 'start': 429.429, 'title': 'Google search ranking basics', 'summary': "Explains google's three basic steps to rank a website, emphasizing the importance of crawling, indexing, and ranking, with key insights on link building and user experience.", 'duration': 355.176, 'highlights': ["Google's three basic steps to rank a website are crawling, indexing, and ranking, with the importance of making web pages available for indexing, as demonstrated by the example of Simply Learn ranking number one organically for the keyword. Google's ranking process involves crawling, indexing, and ranking; Simply Learn's example illustrates the importance of making web pages available for indexing.", "Link building, both internally and externally, plays a vital role in determining a website's ranking on Google search, as emphasized in the off page SEO discussion. Link building, internally and externally, is crucial for website ranking on Google search; discussed in the context of off page SEO.", 'User experience, including factors like page load time, user engagement, language, and location, significantly influences website ranking on Google search. User experience, encompassing page load time, user engagement, language, and location, is a critical factor in website ranking on Google search.']}], 'duration': 779.406, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M5199.jpg', 'highlights': ['Importance of SEO, factors affecting website ranking, keywords, link building, web page load time, user experience', "Google's three basic steps to rank a website: crawling, indexing, and ranking; importance of making web pages available for indexing", 'Link building, internally and externally, is crucial for website ranking on Google search; discussed in the context of off page SEO', 'User experience, encompassing page load time, user engagement, language, and location, is a critical factor in website ranking on Google search', 'SEO practice: increasing page rankings for specific keywords with relevant and readable content', 'Logical aspects of SEO: relevant content, suitable titles, structure, meta description, readability', 'Example of the logical aspects of SEO using an essay competition analogy']}, {'end': 3009.685, 'segs': [{'end': 2434.026, 'src': 'heatmap', 'start': 908.663, 'weight': 0.899, 'content': [{'end': 914.647, 'text': 'So we need to understand those two basic factors, volume and competition, before we choose a keyword.', 'start': 908.663, 'duration': 5.984}, {'end': 922.613, 'text': "And it's simply the practice of going through the motions, of getting your volume, getting your competition data,", 'start': 914.968, 'duration': 7.645}, {'end': 930.659, 'text': 'so you can choose the keywords you want and then, once you choose the keywords you want, then you can go and apply on page SEO.', 'start': 922.613, 'duration': 8.046}, {'end': 939.425, 'text': 'you can change the title tag, the meta descriptions, the headers all those elements can be changed, but first you need to choose your keywords,', 'start': 930.659, 'duration': 8.766}, {'end': 940.385, 'text': 'and so again,', 'start': 939.425, 'duration': 0.96}, {'end': 948.472, 'text': "the primary components we're looking for are how much traffic you can get or the search volume and how much competition there is for that keyword and,", 'start': 940.385, 'duration': 8.087}, {'end': 949.774, 'text': 'of course, relevancy.', 'start': 948.472, 'duration': 1.302}, {'end': 955.721, 'text': "You need to be able to choose a keyword that's relevant to the webpage you're trying to rank for.", 'start': 950.194, 'duration': 5.527}, {'end': 958.584, 'text': 'And so let me show you an example of how to go through this.', 'start': 956.001, 'duration': 2.583}, {'end': 962.168, 'text': 'So the first thing we want to do is we want to use a tool.', 'start': 958.904, 'duration': 3.264}, {'end': 965.312, 'text': 'And the tool I would recommend is Google Keyword Planner.', 'start': 962.569, 'duration': 2.743}, {'end': 967.533, 'text': 'And why do I choose Google Keyword Planner?', 'start': 965.572, 'duration': 1.961}, {'end': 974.557, 'text': "Because if we're trying to rank on Google.com or Google search engine, we want to be able to get the data right from the source.", 'start': 967.593, 'duration': 6.964}, {'end': 981.421, 'text': "So Google's going to be able to give us information about how much volume a keyword has and how much competition it has.", 'start': 974.897, 'duration': 6.524}, {'end': 983.061, 'text': 'So let me show you an example.', 'start': 981.761, 'duration': 1.3}, {'end': 991.568, 'text': "So, if I want to use Google's Keyword Planner and I want to rank for the keyword how to become a digital marketing specialist,", 'start': 983.462, 'duration': 8.106}, {'end': 1004.301, 'text': "then i'm going to type that keyword into google's keyword planner and what google is going to do is they're going to give me some trends about how much volume this particular keyword gets over the course of a year.", 'start': 991.568, 'duration': 12.733}, {'end': 1012.892, 'text': 'And so for that particular keyword, I can see that there are trends that appear for both desktop and mobile.', 'start': 1004.881, 'duration': 8.011}, {'end': 1020.062, 'text': 'So mobile is important because people start their search process a lot of times on their mobile device.', 'start': 1013.152, 'duration': 6.91}, {'end': 1024.728, 'text': 'So we want to be able to get data from mobile as well as desktop.', 'start': 1020.402, 'duration': 4.326}, {'end': 1037.846, 'text': 'And so we could see a trend here that for each particular month over the last 12 months we can see how much volume this particular keyword how to become a digital marketing specialist gets per month.', 'start': 1025.028, 'duration': 12.818}, {'end': 1048.708, 'text': 'And so on average on average over the past 12 months I can see how to become a digital marketing specialist is averages 30 searches a month.', 'start': 1038.165, 'duration': 10.543}, {'end': 1050.649, 'text': 'And this is on Google dot com.', 'start': 1048.968, 'duration': 1.681}, {'end': 1052.749, 'text': 'And so Google gives us the volume.', 'start': 1050.829, 'duration': 1.92}, {'end': 1055.07, 'text': 'What they also give us is the competition.', 'start': 1052.989, 'duration': 2.081}, {'end': 1061.031, 'text': 'And so here I can see Google says for that particular keyword the competition is medium.', 'start': 1055.39, 'duration': 5.641}, {'end': 1063.854, 'text': "And so in the Google's keyword planner.", 'start': 1061.411, 'duration': 2.443}, {'end': 1072.705, 'text': "what they also do is give me other relevant keywords that I might think about optimizing for, because you don't want to optimize for just one keyword.", 'start': 1063.854, 'duration': 8.851}, {'end': 1075.649, 'text': 'So how to become a digital marketing specialist.', 'start': 1072.986, 'duration': 2.663}, {'end': 1079.394, 'text': "They're going to also offer up other types of keywords that are relevant.", 'start': 1075.789, 'duration': 3.605}, {'end': 1083.876, 'text': 'So just digital marketing specialist, social media marketing specialist.', 'start': 1079.674, 'duration': 4.202}, {'end': 1086.236, 'text': 'So for those keywords, I can see the volume.', 'start': 1084.116, 'duration': 2.12}, {'end': 1094.399, 'text': 'So for example, digital marketing specialist, I can see the average volume is 1,000 per month on average over the last 12 months.', 'start': 1086.516, 'duration': 7.883}, {'end': 1096.54, 'text': 'I can also see the competition is medium.', 'start': 1094.619, 'duration': 1.921}, {'end': 1104.063, 'text': 'But for some other keywords I can see the search volume being high, like digital marketing course at 2,900 per month.', 'start': 1096.8, 'duration': 7.263}, {'end': 1105.503, 'text': 'but also the competition is high.', 'start': 1104.063, 'duration': 1.44}, {'end': 1107.724, 'text': 'And so what I would recommend is a best practice.', 'start': 1105.703, 'duration': 2.021}, {'end': 1110.726, 'text': 'is to collect all your relevant keywords.', 'start': 1108.304, 'duration': 2.422}, {'end': 1114.328, 'text': 'And put all your relevant keywords in a spreadsheet.', 'start': 1111.386, 'duration': 2.942}, {'end': 1119.351, 'text': 'And when you put all these relevant keywords in a spreadsheet, you want to get the data on those keywords.', 'start': 1114.608, 'duration': 4.743}, {'end': 1122.313, 'text': "And the data I'm referring to is the volume and competition.", 'start': 1119.591, 'duration': 2.722}, {'end': 1128.657, 'text': "So in this case, we have volume from Google Planner, Google's Keyword Planner, and I have competition from Google's Keyword Planner.", 'start': 1122.653, 'duration': 6.004}, {'end': 1135.991, 'text': "And so if I go into a spreadsheet and I put all that information in here, I'm going to be able to see the volume and competition.", 'start': 1128.948, 'duration': 7.043}, {'end': 1137.312, 'text': "And so that's important.", 'start': 1136.311, 'duration': 1.001}, {'end': 1144.595, 'text': "However, one thing to note here is that Google's keyword planner, if I go back, just gives us low, medium and high.", 'start': 1137.532, 'duration': 7.063}, {'end': 1148.236, 'text': 'And if I want to compare numbers to numbers,', 'start': 1145.215, 'duration': 3.021}, {'end': 1156.16, 'text': 'maybe I want to be able to get exactly the competition number for the keyword how to become a digital marketing specialist.', 'start': 1148.236, 'duration': 7.924}, {'end': 1160.202, 'text': 'what i can do is go into google and i can type in that keyword.', 'start': 1156.52, 'duration': 3.682}, {'end': 1168.146, 'text': "so if i type in the keyword how to become a digital marketing specialist, i can see there's 76 million results.", 'start': 1160.202, 'duration': 7.944}, {'end': 1172.428, 'text': 'so i could see 76 million results, 76.1 actually.', 'start': 1168.146, 'duration': 4.282}, {'end': 1176.29, 'text': 'and for the keyword how to become a digital marketing specialist.', 'start': 1172.428, 'duration': 3.862}, {'end': 1184.652, 'text': "Now that's a whole lot of results for this particular keyword, especially when the volume is only 30 per month on average.", 'start': 1176.63, 'duration': 8.022}, {'end': 1190.234, 'text': 'And so what I want to do is get a more clear picture of the competition.', 'start': 1185.053, 'duration': 5.181}, {'end': 1199.337, 'text': 'And so what you could actually do is type in the syntax all in title and then colon and then your keyword how to become a digital marketing specialist?', 'start': 1190.554, 'duration': 8.783}, {'end': 1202.06, 'text': 'And when I do that, I get a different result.', 'start': 1199.737, 'duration': 2.323}, {'end': 1209.589, 'text': 'Here I can see only 136 listings for how to become a digital marketing specialist.', 'start': 1202.28, 'duration': 7.309}, {'end': 1212.873, 'text': "But that's not just 136, that's 136 with that particular keyword that we want to rank for in the title tag.", 'start': 1209.89, 'duration': 2.983}, {'end': 1225.945, 'text': 'So the title tag is what you see when you type in a keyword or search query in Google search,', 'start': 1219.401, 'duration': 6.544}, {'end': 1230.188, 'text': 'and the title tag is what you see at the top of every search result.', 'start': 1225.945, 'duration': 4.243}, {'end': 1236.953, 'text': 'And so now I can see I typed in how to become a digital marketing specialist with the all entitled syntax.', 'start': 1230.649, 'duration': 6.304}, {'end': 1245.797, 'text': 'And now I can see every listing, every one of these 136 results have that particular keyword in it.', 'start': 1237.373, 'duration': 8.424}, {'end': 1250.579, 'text': 'So I could see every one of them, how to become a digital marketing specialist.', 'start': 1246.157, 'duration': 4.422}, {'end': 1252.239, 'text': 'And why is that important?', 'start': 1251.059, 'duration': 1.18}, {'end': 1262.664, 'text': 'Because now that tells me I only need to climb over 136 listings to rank for that keyword how to become a digital marketing specialist.', 'start': 1252.259, 'duration': 10.405}, {'end': 1270.073, 'text': "And so the idea here is you want to get your volume from Google's keyword planner, but you want to get your competition from Google search.", 'start': 1262.944, 'duration': 7.129}, {'end': 1276.18, 'text': "And again, that's simply typing in the syntax, all in title, and then your keyword.", 'start': 1270.373, 'duration': 5.807}, {'end': 1279.624, 'text': 'In this example, how to become a digital marketing specialist.', 'start': 1276.3, 'duration': 3.324}, {'end': 1284.529, 'text': "Once you get those two numbers, you're going to plug them in to your spreadsheet.", 'start': 1279.984, 'duration': 4.545}, {'end': 1291.796, 'text': 'And then once you do that for a number of different keyword queries and these keyword queries, again, have to be relevant.', 'start': 1284.709, 'duration': 7.087}, {'end': 1296.901, 'text': 'Once you do that, then you can go in and pick the keywords you want to optimize for.', 'start': 1292.116, 'duration': 4.785}, {'end': 1302.502, 'text': "And that's important because, again, if you're not sure about a keyword,", 'start': 1297.381, 'duration': 5.121}, {'end': 1309.504, 'text': 'then you want to do the keyword research so you can be sure of how much traffic you can get and how much competition there is.', 'start': 1302.502, 'duration': 7.002}, {'end': 1314.946, 'text': 'Those are two important, three important factors in starting the process for on page SEO.', 'start': 1309.725, 'duration': 5.221}, {'end': 1322.048, 'text': 'You want to create content for, say, a keyword like digital marketing.', 'start': 1316.226, 'duration': 5.822}, {'end': 1325.848, 'text': 'but digital marketing may seem a little bit broad.', 'start': 1323.186, 'duration': 2.662}, {'end': 1333.373, 'text': 'So you want to probably stay away from broader keywords, because broader keywords tend to have a lot of volume, which is great,', 'start': 1326.248, 'duration': 7.125}, {'end': 1337.636, 'text': 'but they may also tend to have a lot of competition.', 'start': 1333.373, 'duration': 4.263}, {'end': 1340.417, 'text': "But that's the whole point of doing the keyword research.", 'start': 1338.056, 'duration': 2.361}, {'end': 1341.358, 'text': "Maybe it doesn't.", 'start': 1340.598, 'duration': 0.76}, {'end': 1343.539, 'text': "Maybe there's more volume than competition.", 'start': 1341.578, 'duration': 1.961}, {'end': 1346.662, 'text': "That's what you need to find out when you do the keyword research.", 'start': 1343.9, 'duration': 2.762}, {'end': 1353.166, 'text': 'You need to find those keywords that are relevant to your content that have a lot of volume and low competition.', 'start': 1346.702, 'duration': 6.464}, {'end': 1362.311, 'text': 'And then once we identify those keywords, then we are free to go in and start optimizing our web pages for those keywords.', 'start': 1353.426, 'duration': 8.885}, {'end': 1365.292, 'text': 'And the first place we want to start is the title tag.', 'start': 1362.711, 'duration': 2.581}, {'end': 1372.256, 'text': 'So, if you remember my example, going back here to our search how to become a digital marketing specialist,', 'start': 1365.652, 'duration': 6.604}, {'end': 1376.278, 'text': 'we saw that every one of these listings had that keyword in the title tag.', 'start': 1372.256, 'duration': 4.022}, {'end': 1384.445, 'text': "And the title tag is important because that's what Users who use Google search see first when they type in a query and get results.", 'start': 1376.739, 'duration': 7.706}, {'end': 1386.147, 'text': "So they're going to see the title tag.", 'start': 1384.746, 'duration': 1.401}, {'end': 1390.492, 'text': 'So the title tag is the most important element for on page SEO.', 'start': 1386.187, 'duration': 4.305}, {'end': 1393.915, 'text': "It's the most important factor because that's what people see.", 'start': 1390.512, 'duration': 3.403}, {'end': 1399.041, 'text': 'And so ideally when we choose our keyword we want to make sure that keyword is in the title tag.', 'start': 1394.236, 'duration': 4.805}, {'end': 1401.442, 'text': "because that's what shows up in Google search.", 'start': 1399.341, 'duration': 2.101}, {'end': 1406.644, 'text': "And that's what makes that particular webpage relevant for that keyword query.", 'start': 1401.922, 'duration': 4.722}, {'end': 1411.625, 'text': "So the idea behind a title tag, it's between 50 and 60 characters.", 'start': 1407.264, 'duration': 4.361}, {'end': 1419.868, 'text': "And so we want to make sure we stay within that limit no more than 60 characters, because what happens if it's beyond that?", 'start': 1411.846, 'duration': 8.022}, {'end': 1422.069, 'text': 'then Google will truncate the title tag.', 'start': 1419.868, 'duration': 2.201}, {'end': 1424.27, 'text': 'So if I go back to my search,', 'start': 1422.509, 'duration': 1.761}, {'end': 1433.967, 'text': 'you can see here on this particular title tag Google truncated it meaning they added the ellipses after the title tag because it exceeded the 60 character limit.', 'start': 1424.27, 'duration': 9.697}, {'end': 1436.729, 'text': 'So you want to stay within those character counts.', 'start': 1434.368, 'duration': 2.361}, {'end': 1442.051, 'text': 'And so the title tag is the first place you should start when optimizing your website.', 'start': 1437.249, 'duration': 4.802}, {'end': 1450.115, 'text': "Because when we have the right keyword in the title tag and somebody types in that keyword, then chances are it's going to be relevant,", 'start': 1442.291, 'duration': 7.824}, {'end': 1452.795, 'text': "they're going to see it and they're going to click through to your website.", 'start': 1450.115, 'duration': 2.68}, {'end': 1455.496, 'text': "And that's the whole idea behind ranking.", 'start': 1453.155, 'duration': 2.341}, {'end': 1456.676, 'text': 'We want to get clicks.', 'start': 1455.536, 'duration': 1.14}, {'end': 1459.476, 'text': "So that's how the title tag appears.", 'start': 1457.116, 'duration': 2.36}, {'end': 1464.257, 'text': "So when you optimize it, you're going to update the title tag, and this is how it shows up.", 'start': 1459.757, 'duration': 4.5}, {'end': 1470.979, 'text': "It's going to show up at the top of your listing, and it's going to be bigger and bolder than anything else Google displays.", 'start': 1464.338, 'duration': 6.641}, {'end': 1474.423, 'text': 'So the second thing you want to optimize is the meta description.', 'start': 1471.579, 'duration': 2.844}, {'end': 1478.73, 'text': 'And the meta description is simply just a brief description up to 155.', 'start': 1474.824, 'duration': 3.906}, {'end': 1481.594, 'text': 'I would say about 155 to 160 characters, but probably no more than that.', 'start': 1478.73, 'duration': 2.864}, {'end': 1491.483, 'text': 'And so the meta description is nothing more than a summary of the web page itself.', 'start': 1486.681, 'duration': 4.802}, {'end': 1501.427, 'text': 'So if I go back to my Google search results, I see my title tag and I see the page that this particular listing belongs to.', 'start': 1491.743, 'duration': 9.684}, {'end': 1505.249, 'text': 'And underneath that is where I can see my meta description.', 'start': 1501.767, 'duration': 3.482}, {'end': 1512.291, 'text': 'So, in this particular keyword query how to become a digital marketing specialist I see the meta description,', 'start': 1505.669, 'duration': 6.622}, {'end': 1517.893, 'text': 'an ultimate guide on how to build a career in digital marketing and the skills required to become a digital marketing specialist.', 'start': 1512.291, 'duration': 5.602}, {'end': 1526.196, 'text': "Note that it's a well-written meta description with 155 characters and it includes the keyword digital marketing specialist.", 'start': 1518.233, 'duration': 7.963}, {'end': 1529.817, 'text': "So we're trying to rank for how to become a digital marketing specialist.", 'start': 1526.356, 'duration': 3.461}, {'end': 1533.06, 'text': 'And here you can see become a digital marketing specialist.', 'start': 1530.177, 'duration': 2.883}, {'end': 1539.668, 'text': "So there's a lot of relevancy between not only the title tag in the keyword, but the meta description in the keyword.", 'start': 1533.1, 'duration': 6.568}, {'end': 1546.495, 'text': "So when you're optimizing a keyword, you want to start with the title tag, but you also want to update the meta description.", 'start': 1539.948, 'duration': 6.547}, {'end': 1550.96, 'text': "Because if you don't update the meta description and you leave the meta description blank,", 'start': 1546.735, 'duration': 4.225}, {'end': 1556.522, 'text': "then you're leaving it to Google to add in copy that they deem relevant.", 'start': 1551.3, 'duration': 5.222}, {'end': 1563.724, 'text': 'And so for on-page SEO, we want to take control of the copy and we want to optimize it for the keywords we want to be found for.', 'start': 1556.822, 'duration': 6.902}, {'end': 1567.826, 'text': 'So the meta description is a powerful tool at our disposal.', 'start': 1564.024, 'duration': 3.802}, {'end': 1570.647, 'text': 'It gives us more characters to work with.', 'start': 1568.126, 'duration': 2.521}, {'end': 1574.128, 'text': 'It gives us more to talk about for that particular page.', 'start': 1570.687, 'duration': 3.441}, {'end': 1581.35, 'text': "And so if the title tag is only 60 characters maximum, It's not a lot of information to try and get somebody to click.", 'start': 1574.468, 'duration': 6.882}, {'end': 1587.133, 'text': 'So the meta description helps us in identifying what that page is about in order to get the click.', 'start': 1581.41, 'duration': 5.723}, {'end': 1591.895, 'text': 'So the two working in tandem will hopefully increase your click through rates.', 'start': 1587.313, 'duration': 4.582}, {'end': 1595.436, 'text': "So when you're found organically, we want to get the click.", 'start': 1592.115, 'duration': 3.321}, {'end': 1598.758, 'text': "And then the third element that's important is the URL.", 'start': 1595.736, 'duration': 3.022}, {'end': 1601.859, 'text': 'And URL stands for Uniform Resource Locator.', 'start': 1598.978, 'duration': 2.881}, {'end': 1605.661, 'text': "And why is the URL so important? Because that's what people see.", 'start': 1602.279, 'duration': 3.382}, {'end': 1610.485, 'text': 'So if I go back to my search result how to become a digital marketing specialist,', 'start': 1606.002, 'duration': 4.483}, {'end': 1615.248, 'text': 'notice that the URL also includes how to become a digital marketing specialist article.', 'start': 1610.485, 'duration': 4.763}, {'end': 1617.469, 'text': "Okay, so it's very relevant.", 'start': 1615.648, 'duration': 1.821}, {'end': 1618.77, 'text': 'The URL is very relevant.', 'start': 1617.509, 'duration': 1.261}, {'end': 1621.232, 'text': 'One, we can see it in the search results.', 'start': 1619.07, 'duration': 2.162}, {'end': 1624.414, 'text': "But two, you know, it's relevant to the keyword query.", 'start': 1621.532, 'duration': 2.882}, {'end': 1627.795, 'text': "And that's important for the end user and Google.", 'start': 1624.754, 'duration': 3.041}, {'end': 1629.476, 'text': 'Google wants to know.', 'start': 1628.015, 'duration': 1.461}, {'end': 1633.697, 'text': "hey, is this the page that's relevant to the user's query?", 'start': 1629.476, 'duration': 4.221}, {'end': 1640.44, 'text': 'And if it is, then this user is likely going to have a good user experience after they click on the listing.', 'start': 1633.857, 'duration': 6.583}, {'end': 1646.222, 'text': 'So the URL is an element that helps not only with the click-through rate, but with ranking.', 'start': 1640.8, 'duration': 5.422}, {'end': 1654.448, 'text': "And having a poor URL structure doesn't help at all, because not only does Google not recognize the URL as being relevant,", 'start': 1646.582, 'duration': 7.866}, {'end': 1660.513, 'text': 'but the end user may not want to click on that page, given the way the URL looks.', 'start': 1654.448, 'duration': 6.065}, {'end': 1663.595, 'text': 'So you want to try and avoid a poor URL structure.', 'start': 1660.713, 'duration': 2.882}, {'end': 1665.377, 'text': 'So the rule of thumb is this.', 'start': 1663.715, 'duration': 1.662}, {'end': 1671.581, 'text': "If you don't understand what the URL is, then Google is likely not going to understand what the URL is.", 'start': 1665.717, 'duration': 5.864}, {'end': 1674.823, 'text': 'And so we want to try and keep our URL structures clean.', 'start': 1671.861, 'duration': 2.962}, {'end': 1684.108, 'text': "And when I say clean, ideally you want to make sure that whatever keywords you're trying to optimize, that's the keyword that's included in the URL.", 'start': 1675.123, 'duration': 8.985}, {'end': 1687.67, 'text': 'Nothing included that is not understandable.', 'start': 1684.528, 'duration': 3.142}, {'end': 1692.852, 'text': 'So again going back to our example how to become a digital marketing specialist.', 'start': 1688.05, 'duration': 4.802}, {'end': 1694.012, 'text': "It's very clean.", 'start': 1693.092, 'duration': 0.92}, {'end': 1695.793, 'text': 'The title tag is the keyword.', 'start': 1694.232, 'duration': 1.561}, {'end': 1703.556, 'text': 'The meta description is cleanly written, has the keyword and then the URL is the other element that the end user can see,', 'start': 1696.113, 'duration': 7.443}, {'end': 1707.497, 'text': 'and that URL includes the keyword in it.', 'start': 1703.556, 'duration': 3.941}, {'end': 1716.661, 'text': "So after we've done those three elements, the title tag, the meta description and the URL, then we want to start optimizing the page itself.", 'start': 1707.757, 'duration': 8.904}, {'end': 1722.783, 'text': 'So ideally, when we say optimize the page itself, the page, remember, needs to be structured.', 'start': 1716.921, 'duration': 5.862}, {'end': 1724.304, 'text': 'And when we say structured,', 'start': 1723.163, 'duration': 1.141}, {'end': 1733.669, 'text': 'it needs to be structured in terms of headers and sub headers and organized in a manner in which the end user can read the article,', 'start': 1724.304, 'duration': 9.365}, {'end': 1737.611, 'text': 'read the content clearly and concisely, without being confused.', 'start': 1733.669, 'duration': 3.942}, {'end': 1739.392, 'text': "And so that's the job of headers.", 'start': 1737.911, 'duration': 1.481}, {'end': 1744.496, 'text': 'They add basically an organizational structure to the content.', 'start': 1739.573, 'duration': 4.923}, {'end': 1746.297, 'text': "And with headers, there's a hierarchy.", 'start': 1744.796, 'duration': 1.501}, {'end': 1751.121, 'text': 'So you have anywhere from H1, which is the top of the hierarchy, to an H6.', 'start': 1746.617, 'duration': 4.504}, {'end': 1757.562, 'text': "And so you're free to use any one of those headers when building out a page in order to organize the content.", 'start': 1751.821, 'duration': 5.741}, {'end': 1764.044, 'text': 'But ideally, you probably want to stick with an H1 or an H2 because those are at the top of the hierarchy.', 'start': 1757.803, 'duration': 6.241}, {'end': 1771.906, 'text': 'And what those do is they actually stress to Google that, hey, this header with this particular keyword in it is important.', 'start': 1764.344, 'duration': 7.562}, {'end': 1779.368, 'text': "So if you use an H6 with the keyword in it, it's telling Google, hey, this is an H6, but it's not as important.", 'start': 1772.206, 'duration': 7.162}, {'end': 1783.432, 'text': 'So an H1 and an H2 tag show importance.', 'start': 1779.747, 'duration': 3.685}, {'end': 1786.056, 'text': "And so let's look at an example of what that is.", 'start': 1783.733, 'duration': 2.323}, {'end': 1790.842, 'text': 'So here you can see an H1 is going to be at the top of the hierarchy.', 'start': 1786.416, 'duration': 4.426}, {'end': 1792.845, 'text': "So that means it's going to be bigger and bolder.", 'start': 1790.862, 'duration': 1.983}, {'end': 1799.329, 'text': 'Then you have an H2, which is going to be bigger and bolder than an H3, but not as big and bold as an H2.', 'start': 1793.205, 'duration': 6.124}, {'end': 1809.112, 'text': "So with headers, not only are you organizing the content accordingly, but you're also signaling to Google how important that particular header is.", 'start': 1799.649, 'duration': 9.463}, {'end': 1813.454, 'text': "And of course, the header needs to include the keyword we're trying to rank for.", 'start': 1809.473, 'duration': 3.981}, {'end': 1816.115, 'text': "So let's take a look again at that example.", 'start': 1813.874, 'duration': 2.241}, {'end': 1822.977, 'text': 'So if we go to how to become a digital marketing specialist, if I click on that page, I can look at the content.', 'start': 1816.515, 'duration': 6.462}, {'end': 1826.461, 'text': 'I can see that there are headers in here.', 'start': 1823.538, 'duration': 2.923}, {'end': 1830.006, 'text': 'So the headers are there to organize the content.', 'start': 1826.782, 'duration': 3.224}, {'end': 1831.239, 'text': "And that's what we want.", 'start': 1830.438, 'duration': 0.801}, {'end': 1833.4, 'text': 'We want to be able to organize the content.', 'start': 1831.259, 'duration': 2.141}, {'end': 1839.284, 'text': "And if you look at the other example I'm showing here how to become a digital marketing specialist.", 'start': 1833.82, 'duration': 5.464}, {'end': 1842.186, 'text': "learning paths explored, you can see that's an H1..", 'start': 1839.284, 'duration': 2.902}, {'end': 1846.329, 'text': "But below it's a subheader, the growing digital marketing job market.", 'start': 1842.446, 'duration': 3.883}, {'end': 1847.589, 'text': "So that's an H2.", 'start': 1846.569, 'duration': 1.02}, {'end': 1851.772, 'text': "And so we're not stressing to Google that that's more important than an H1.", 'start': 1848.01, 'duration': 3.762}, {'end': 1855.295, 'text': "But nonetheless, we're stressing to Google that it's important nonetheless.", 'start': 1851.972, 'duration': 3.323}, {'end': 1857.516, 'text': 'So we want to be able to use headers.', 'start': 1855.655, 'duration': 1.861}, {'end': 1860.238, 'text': 'We want to be able to use keywords in our headers.', 'start': 1857.556, 'duration': 2.682}, {'end': 1868.623, 'text': "in order to stress to Google what's important and also to organize the content because Google likes content organized.", 'start': 1860.678, 'duration': 7.945}, {'end': 1872.725, 'text': 'The next element we want to focus on is internal linking.', 'start': 1869.223, 'duration': 3.502}, {'end': 1882.511, 'text': "Internal linking, if you remember earlier in the presentation, It's basically links from one page on your website to another.", 'start': 1872.745, 'duration': 9.766}, {'end': 1888.094, 'text': 'And so here we can see on this particular article, how to become a digital marketing specialist.', 'start': 1882.851, 'duration': 5.243}, {'end': 1894.217, 'text': "There's also links to other pages on Simply Learn's website.", 'start': 1888.354, 'duration': 5.863}, {'end': 1897.059, 'text': 'And so for this particular content.', 'start': 1894.598, 'duration': 2.461}, {'end': 1904.323, 'text': 'it also links to SEO specialist, PPC specialist, social media marketing specialist and digital marketing specialist.', 'start': 1897.059, 'duration': 7.264}, {'end': 1910.548, 'text': "So the whole idea behind internal linking is to link from one page to another where it's relevant.", 'start': 1904.463, 'duration': 6.085}, {'end': 1915.992, 'text': "And in this case, it's relevant because we're talking about how to become a digital marketing specialist.", 'start': 1910.708, 'duration': 5.284}, {'end': 1917.614, 'text': "That's what the whole content is about.", 'start': 1916.033, 'duration': 1.581}, {'end': 1926.141, 'text': 'And so what Simply Learn is doing here is offering up other pages on their website that are relevant to becoming a digital marketing specialist.', 'start': 1918.014, 'duration': 8.127}, {'end': 1930.545, 'text': "And so this is a best practice when you're optimizing a webpage.", 'start': 1926.401, 'duration': 4.144}, {'end': 1935.249, 'text': 'So you want to be able to have internal linking on your site.', 'start': 1930.865, 'duration': 4.384}, {'end': 1941.778, 'text': 'And the whole idea behind internal linking is it also allows users to navigate through the site naturally.', 'start': 1935.81, 'duration': 5.968}, {'end': 1946.764, 'text': "So when I say naturally, they don't always have to refer back to the top navigation.", 'start': 1942.118, 'duration': 4.646}, {'end': 1952.672, 'text': 'They can naturally and seamlessly go from one relevant article or page to another.', 'start': 1946.984, 'duration': 5.688}, {'end': 1956.796, 'text': "And so that's the whole idea behind link building and internal link building.", 'start': 1953.012, 'duration': 3.784}, {'end': 1964.824, 'text': "It allows Google to identify pages that they want to crawl and index because they're linked to one another.", 'start': 1956.816, 'duration': 8.008}, {'end': 1969.97, 'text': 'But it also helps the end user because it allows the end user to go from one page to another.', 'start': 1965.165, 'duration': 4.805}, {'end': 1974.713, 'text': "And it's signaling to Google, hey, this particular page is linked to this page.", 'start': 1970.49, 'duration': 4.223}, {'end': 1977.135, 'text': "So we're going to also index that page.", 'start': 1974.813, 'duration': 2.322}, {'end': 1981.318, 'text': "And so that's the whole important part of internal linking.", 'start': 1977.515, 'duration': 3.803}, {'end': 1983.419, 'text': "It's about the end user experience.", 'start': 1981.618, 'duration': 1.801}, {'end': 1992.226, 'text': "And it's about allowing Google to find the pages on your website so they can crawl them and index them so you can be ranked for them.", 'start': 1983.86, 'duration': 8.366}, {'end': 1999.331, 'text': 'And so also, in addition to internal linking, we want to be able to use natural language.', 'start': 1992.806, 'duration': 6.525}, {'end': 2003.415, 'text': 'And so what do I mean by natural language or natural language processing?', 'start': 1999.651, 'duration': 3.764}, {'end': 2007.959, 'text': 'So what Google does is in terms of natural language processing.', 'start': 2003.795, 'duration': 4.164}, {'end': 2010.222, 'text': "they're looking for the content in the keyword.", 'start': 2007.959, 'duration': 2.263}, {'end': 2011.583, 'text': 'It needs to be relevant.', 'start': 2010.662, 'duration': 0.921}, {'end': 2019.431, 'text': "So when your website is about digital marketing, you don't necessarily want to rank or try to rank for the keyword digital marketing.", 'start': 2011.763, 'duration': 7.668}, {'end': 2021.052, 'text': "One, it's too broad.", 'start': 2019.851, 'duration': 1.201}, {'end': 2022.953, 'text': 'Two, there might be some competition.', 'start': 2021.372, 'duration': 1.581}, {'end': 2027.495, 'text': "But three, you're probably not going to write something as broad like digital marketing.", 'start': 2022.993, 'duration': 4.502}, {'end': 2034.978, 'text': "So ideally what you want to do is you want to choose other relevant related keywords that's going to be more natural.", 'start': 2027.735, 'duration': 7.243}, {'end': 2037.88, 'text': "And so that's what we mean by natural language processing.", 'start': 2035.218, 'duration': 2.662}, {'end': 2041.521, 'text': "We want to choose keywords that are more natural to the content you're writing.", 'start': 2037.9, 'duration': 3.621}, {'end': 2048.625, 'text': 'So instead of the keyword digital marketing, maybe we want to talk about the types of digital marketing or digital marketing examples.', 'start': 2041.662, 'duration': 6.963}, {'end': 2053.71, 'text': 'Or what is a digital marketing strategy or how to become a digital marketing specialist.', 'start': 2049.065, 'duration': 4.645}, {'end': 2059.876, 'text': 'So those are all relevant keywords to digital marketing and more relevant to the content,', 'start': 2053.889, 'duration': 5.987}, {'end': 2065.562, 'text': "because if you try to rank for the keyword digital marketing again, it's probably going to be a little bit broad,", 'start': 2059.876, 'duration': 5.686}, {'end': 2072.329, 'text': 'probably more competition and not as relevant to your content and, as a result, probably not a good user experience.', 'start': 2065.562, 'duration': 6.767}, {'end': 2079.678, 'text': 'So think about some other keywords that you could optimize and rank for and that goes back to the keyword research.', 'start': 2072.549, 'duration': 7.129}, {'end': 2087.987, 'text': "That's why the keyword research is so important because it allows us to identify other keywords and the natural language process.", 'start': 2079.838, 'duration': 8.149}, {'end': 2090.83, 'text': 'what keywords are more relevant for the content.', 'start': 2088.368, 'duration': 2.462}, {'end': 2094.474, 'text': 'And then another element to on-page SEO is the sitemap.', 'start': 2091.13, 'duration': 3.344}, {'end': 2100.599, 'text': "And so with a sitemap, it's basically a list of all the pages on your website.", 'start': 2094.853, 'duration': 5.746}, {'end': 2111.91, 'text': 'And the whole idea of listing all the pages on your website in one document is it helps both users and search engines understand the structure of your website.', 'start': 2101.1, 'duration': 10.81}, {'end': 2114.152, 'text': 'So there are two types of sitemaps.', 'start': 2112.33, 'duration': 1.822}, {'end': 2117.195, 'text': "One's an HTML sitemap, and that's designed for humans.", 'start': 2114.312, 'duration': 2.883}, {'end': 2126.846, 'text': 'So if you have a website with a lot of content, at the footer or the bottom of your webpage, you probably want to have a link to sitemap.', 'start': 2117.556, 'duration': 9.29}, {'end': 2134.054, 'text': "So if somebody clicks on that sitemap, they're going to be able to see all the pages on your website, structured in an organized manner.", 'start': 2127.186, 'duration': 6.868}, {'end': 2138.076, 'text': 'Well, an XML sitemap and XML is just a different format.', 'start': 2134.494, 'duration': 3.582}, {'end': 2139.776, 'text': "It's designed for crawlers.", 'start': 2138.456, 'duration': 1.32}, {'end': 2144.078, 'text': 'And so the whole idea, remember, is Google likes to crawl content.', 'start': 2140.156, 'duration': 3.922}, {'end': 2148.8, 'text': 'When they crawl content, they bring it back to their servers and index it.', 'start': 2144.218, 'duration': 4.582}, {'end': 2153.542, 'text': 'And so we want to be able to create a sitemap for Google or other search engine crawlers.', 'start': 2149, 'duration': 4.542}, {'end': 2155.583, 'text': 'And so XML is the format.', 'start': 2153.862, 'duration': 1.721}, {'end': 2158.284, 'text': 'Let me show you an example of how that looks.', 'start': 2156.443, 'duration': 1.841}, {'end': 2168.791, 'text': "So if I go to simplylearn.com and simply type in say sitemap.xml just as an example, I'm going to get this particular page.", 'start': 2158.625, 'duration': 10.166}, {'end': 2173.014, 'text': 'And this particular page displays two XML sitemaps.', 'start': 2169.031, 'duration': 3.983}, {'end': 2181.46, 'text': 'So these sitemaps are there for Google to go ahead and crawl and nothing more than a list of all the pages on your website.', 'start': 2173.354, 'duration': 8.106}, {'end': 2185.723, 'text': 'And so this is a quick and easy way for Google to get a hold of all those pages.', 'start': 2181.72, 'duration': 4.003}, {'end': 2187.984, 'text': 'but they can index them.', 'start': 2186.323, 'duration': 1.661}, {'end': 2190.145, 'text': "And that's the whole idea behind SEO.", 'start': 2188.204, 'duration': 1.941}, {'end': 2197.468, 'text': 'You want to be able to have Google index all the content you want to be found for, for the keywords you want to be found for.', 'start': 2190.365, 'duration': 7.103}, {'end': 2199.309, 'text': 'So it all starts with the sitemap.', 'start': 2197.708, 'duration': 1.601}, {'end': 2203.811, 'text': "So let's go from on-page SEO, which, in recap,", 'start': 2199.529, 'duration': 4.282}, {'end': 2211.214, 'text': 'is basically optimizing certain elements on your website so that you are relevant for a particular keyword.', 'start': 2203.811, 'duration': 7.403}, {'end': 2218.178, 'text': 'And that meant updating the title tag, the meta description, the URL, the headers,', 'start': 2211.554, 'duration': 6.624}, {'end': 2225.024, 'text': 'choosing the right keywords to put into the content having internal linking and also updating the sitemap.', 'start': 2218.178, 'duration': 6.846}, {'end': 2228.367, 'text': 'Well, those are elements that you can do on your website.', 'start': 2225.324, 'duration': 3.043}, {'end': 2237.816, 'text': "So we're going to switch gears and talk about a different strategy, off-page SEO, because without on-page or off-page, you can't have a page ranking.", 'start': 2228.707, 'duration': 9.109}, {'end': 2239.137, 'text': 'So the two work together.', 'start': 2237.916, 'duration': 1.221}, {'end': 2243.518, 'text': 'So you can do as much as you want on on-page, but you still need off-page SEO.', 'start': 2239.457, 'duration': 4.061}, {'end': 2247.079, 'text': 'And you could do all the off-page SEO you want, but you still need on-page.', 'start': 2243.718, 'duration': 3.361}, {'end': 2252.261, 'text': 'So both of these strategies have to be in full effect in order for you to rank.', 'start': 2247.319, 'duration': 4.942}, {'end': 2255.542, 'text': "So let's now switch gears to off-page SEO.", 'start': 2252.621, 'duration': 2.921}, {'end': 2262.744, 'text': 'And so off-page SEO is simply the process of linking or promoting your website using link building.', 'start': 2255.822, 'duration': 6.922}, {'end': 2266.387, 'text': 'If you remember, I talked about this earlier on.', 'start': 2263.625, 'duration': 2.762}, {'end': 2271.011, 'text': "There's two types of links, internal and external linking.", 'start': 2266.627, 'duration': 4.384}, {'end': 2273.834, 'text': 'For on-page SEO, we used internal linking.', 'start': 2271.091, 'duration': 2.743}, {'end': 2278.478, 'text': "For off-page SEO, we're going to talk about external linking.", 'start': 2274.094, 'duration': 4.384}, {'end': 2284.083, 'text': "External linking allows us to improve our website's recognition or relevancy.", 'start': 2278.838, 'duration': 5.245}, {'end': 2290.747, 'text': 'credibility. and why do we want to prove our relevancy and credibility and trustworthiness and authority?', 'start': 2284.623, 'duration': 6.124}, {'end': 2300.232, 'text': 'because we want Google to know that our web page is trustworthy, it is recognized by other websites and it is relevant for a particular keyword,', 'start': 2290.747, 'duration': 9.485}, {'end': 2308.517, 'text': "and so if we can do that using off-page SEO methods, then Google's going to rank our web page for the keyword we want to be found for,", 'start': 2300.232, 'duration': 8.285}, {'end': 2315.039, 'text': "and So it's really off page SEO synonymous with link building, and there's plenty of opportunities to do.", 'start': 2308.517, 'duration': 6.522}, {'end': 2318.08, 'text': 'link building and just comes down to creating a strategy.', 'start': 2315.039, 'duration': 3.041}, {'end': 2320.82, 'text': 'So again some of the benefits to off page.', 'start': 2318.34, 'duration': 2.48}, {'end': 2326.022, 'text': 'Well we talked about you know being credible and trustworthiness and relevant.', 'start': 2321.1, 'duration': 4.922}, {'end': 2327.662, 'text': 'We need to do that in order to rank.', 'start': 2326.062, 'duration': 1.6}, {'end': 2329.363, 'text': "But there's some other benefits there.", 'start': 2327.822, 'duration': 1.541}, {'end': 2337.485, 'text': "So if we're have a link on another credible Web site then it's likely going to increase the traffic to our own Web site.", 'start': 2329.643, 'duration': 7.842}, {'end': 2340.187, 'text': 'It also creates high domain authority,', 'start': 2337.665, 'duration': 2.522}, {'end': 2347.913, 'text': 'and so what I mean by high domain authority is if we have basically links to other web pages pointing back to us,', 'start': 2340.187, 'duration': 7.726}, {'end': 2355.218, 'text': 'then basically our domain authority is going to improve, and when our domain authority improves, other websites are going to want to link to us.', 'start': 2347.913, 'duration': 7.305}, {'end': 2362.104, 'text': 'So the higher authoritative we are for our website then other web pages are going to want to link to us.', 'start': 2355.539, 'duration': 6.565}, {'end': 2366.247, 'text': 'And so the more external linking we have the higher the domain authority.', 'start': 2362.544, 'duration': 3.703}, {'end': 2371.93, 'text': 'So it all starts with linking to other high domain authority websites.', 'start': 2366.667, 'duration': 5.263}, {'end': 2380.394, 'text': 'So linking to a high domain authority website, for example, having a link on Wikipedia that points back to our web page,', 'start': 2372.23, 'duration': 8.164}, {'end': 2384.476, 'text': 'creates high domain authority for us and it helps drive traffic.', 'start': 2380.394, 'duration': 4.082}, {'end': 2394.704, 'text': "So some of the other benefits of off page SEO are Credibility, so if we're linking from Wikipedia to our webpage, it does create credibility for us.", 'start': 2384.656, 'duration': 10.048}, {'end': 2397.147, 'text': 'It also helps us increase our page rank.', 'start': 2394.984, 'duration': 2.163}, {'end': 2406.336, 'text': "So remember that external linking helps build domain authority, helps build credibility, trustworthiness, and it's going to, in turn,", 'start': 2397.387, 'duration': 8.949}, {'end': 2408.578, 'text': 'help us rank for that particular page.', 'start': 2406.336, 'duration': 2.242}, {'end': 2410.18, 'text': 'And then certainly not last.', 'start': 2408.838, 'duration': 1.342}, {'end': 2421.194, 'text': "Having a good off page SEO link building strategy increases our brand awareness, because if we're on other high authority websites Wikipedia or, say,", 'start': 2410.62, 'duration': 10.574}, {'end': 2424.899, 'text': "a social platform it's going to increase our brand awareness.", 'start': 2421.194, 'duration': 3.705}, {'end': 2434.026, 'text': 'and increasing our brand awareness increases are trustworthiness, and so if somebody is looking to say become a digital marketing specialist,', 'start': 2424.899, 'duration': 9.127}], 'summary': 'Understanding and choosing keywords based on volume, competition, and relevancy are crucial for on-page seo. optimizing key elements such as title tags, meta descriptions, and headers, along with internal linking and natural language, helps improve ranking. off-page seo, particularly external link building, further enhances credibility, trustworthiness, and brand awareness.', 'duration': 1525.363, 'max_score': 908.663, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M908663.jpg'}, {'end': 2764.493, 'src': 'embed', 'start': 2683.568, 'weight': 0, 'content': [{'end': 2689.552, 'text': 'And what I mean for Opting in for white hat techniques is basically everything I just mentioned today.', 'start': 2683.568, 'duration': 5.984}, {'end': 2691.393, 'text': 'You want to do keyword research.', 'start': 2689.812, 'duration': 1.581}, {'end': 2699.598, 'text': 'You want to choose a natural language processing format so you could choose keywords that are going to be relevant, natural to the content.', 'start': 2691.613, 'duration': 7.985}, {'end': 2702.319, 'text': "And you don't want to opt for black hat techniques.", 'start': 2700.118, 'duration': 2.201}, {'end': 2706.402, 'text': 'And black hat techniques are probably not even worth going into detail.', 'start': 2702.52, 'duration': 3.882}, {'end': 2711.305, 'text': 'But one example is choosing a keyword arbitrarily, like say digital marketing.', 'start': 2706.442, 'duration': 4.863}, {'end': 2714.109, 'text': 'and just stuffing that keyword into the content.', 'start': 2711.847, 'duration': 2.262}, {'end': 2719.692, 'text': "So that's probably not something you want to do, because again, it's not going to be good for the end user.", 'start': 2714.389, 'duration': 5.303}, {'end': 2725.897, 'text': "So stay away from Black Hat and focus on some of the techniques we talked about in today's presentation.", 'start': 2719.953, 'duration': 5.944}, {'end': 2729.839, 'text': 'The other do we want to do is get backlinks from relevant sites.', 'start': 2726.077, 'duration': 3.762}, {'end': 2732.401, 'text': "So that's off-page SEO.", 'start': 2730.179, 'duration': 2.222}, {'end': 2734.662, 'text': "Again, it's what I mentioned earlier.", 'start': 2732.761, 'duration': 1.901}, {'end': 2741.407, 'text': "It's about linking your quality content to another person's website that also has quality content.", 'start': 2734.802, 'duration': 6.605}, {'end': 2744.468, 'text': "We don't want to have a backlink from an irrelevant site.", 'start': 2741.627, 'duration': 2.841}, {'end': 2748.349, 'text': "Why? Because it's not going to be relevant and it's also going to hurt our authority.", 'start': 2744.788, 'duration': 3.561}, {'end': 2756.811, 'text': "Because if it's on a site that's not of good quality, then Google is going to look at us and say well, this site is linking to your site,", 'start': 2748.549, 'duration': 8.262}, {'end': 2757.791, 'text': "but it's not relevant.", 'start': 2756.811, 'duration': 0.98}, {'end': 2764.493, 'text': "So therefore, you know, we're not going to look at you in the same way as if you were on a quality website.", 'start': 2757.871, 'duration': 6.622}], 'summary': 'Opt for white hat techniques: keyword research, natural language processing, quality backlinks, avoid black hat techniques.', 'duration': 80.925, 'max_score': 2683.568, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M2683568.jpg'}, {'end': 2940.551, 'src': 'embed', 'start': 2875.874, 'weight': 3, 'content': [{'end': 2882.236, 'text': 'so we want to maintain some level of quality with our content and quality with the keywords that we choose.', 'start': 2875.874, 'duration': 6.362}, {'end': 2891.18, 'text': "So reminder, when you have quality content, it's always going to link internally to another page on your website with quality content.", 'start': 2882.776, 'duration': 8.404}, {'end': 2892.401, 'text': "But it's got to be natural.", 'start': 2891.36, 'duration': 1.041}, {'end': 2895.522, 'text': "And don't just build site-wide backlinks,", 'start': 2892.921, 'duration': 2.601}, {'end': 2904.026, 'text': "meaning don't just have an internal link to the homepage or don't have every page on your website linking to just one page.", 'start': 2895.522, 'duration': 8.504}, {'end': 2906.327, 'text': 'So internal linking should be natural.', 'start': 2904.326, 'duration': 2.001}, {'end': 2909.27, 'text': 'naturally linking from one page to another.', 'start': 2906.867, 'duration': 2.403}, {'end': 2917.538, 'text': "Not only does it help Google understand and crawl all the web pages on your website, but it's good for the end user.", 'start': 2909.57, 'duration': 7.968}, {'end': 2919.28, 'text': "It's good user experience.", 'start': 2917.898, 'duration': 1.382}, {'end': 2925.386, 'text': "And certainly last, but something I didn't talk about, does take time to rank your content.", 'start': 2919.72, 'duration': 5.666}, {'end': 2927.167, 'text': 'So remember the process.', 'start': 2925.646, 'duration': 1.521}, {'end': 2928.767, 'text': "You're going to write your content.", 'start': 2927.387, 'duration': 1.38}, {'end': 2930.768, 'text': "You're going to choose keywords.", 'start': 2928.987, 'duration': 1.781}, {'end': 2934.949, 'text': "You're going to change the elements on that page for those keywords.", 'start': 2931.048, 'duration': 3.901}, {'end': 2938.59, 'text': "And all the while you're going to make sure Google can crawl that content.", 'start': 2935.249, 'duration': 3.341}, {'end': 2940.551, 'text': "And when they crawl it, they're going to index it.", 'start': 2938.87, 'duration': 1.681}], 'summary': 'Maintain quality content and natural internal linking for good user experience, and allow time for content to rank.', 'duration': 64.677, 'max_score': 2875.874, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M2875874.jpg'}], 'start': 784.946, 'title': 'Seo best practices & techniques', 'summary': "Discusses the do's and don'ts of seo, emphasizing white hat techniques, natural keyword usage, quality content, backlink relevance, and the time it takes to rank, while highlighting the negative impact of black hat techniques and keyword stuffing.", 'chapters': [{'end': 832.522, 'start': 784.946, 'title': 'Importance of location, language, and relevancy in google ranking', 'summary': 'Discusses the importance of location, language, and relevancy in google ranking, along with the two strategies for search engine optimization: on page seo and off page seo.', 'duration': 47.576, 'highlights': ['The importance of location, language, and relevancy, along with user experience, in how Google ranks websites.', 'Two strategies for search engine optimization: on page SEO and off page SEO.', 'On page SEO involves optimizing elements on a website and web pages to rank for specific keywords on Google.']}, {'end': 1591.895, 'start': 832.782, 'title': 'Seo keyword research & on-page optimization', 'summary': 'Discusses the importance of keyword research in seo, the factors to consider when choosing keywords, the role of google keyword planner in obtaining keyword volume and competition data, and the significance of optimizing title tags and meta descriptions for on-page seo.', 'duration': 759.113, 'highlights': ['The importance of keyword research in SEO Keyword research is crucial in SEO as it helps in understanding the search volume and competition for specific keywords, enabling informed decisions for on-page optimization.', 'Role of Google Keyword Planner in obtaining keyword volume and competition data Google Keyword Planner provides insights into keyword search volume, competition, and offers other relevant keywords, aiding in the selection of optimal keywords for on-page SEO.', 'Significance of optimizing title tags and meta descriptions Optimizing title tags and meta descriptions is essential for on-page SEO, as they impact the visibility and relevance of a webpage in search results, ultimately influencing click-through rates.']}, {'end': 1868.623, 'start': 1592.115, 'title': 'Optimizing page elements for seo', 'summary': 'Emphasizes the importance of optimizing title tags, meta descriptions, and urls for click-through rates and ranking, followed by organizing page content using headers to signal importance to google and improve user experience.', 'duration': 276.508, 'highlights': ["Optimizing title tags, meta descriptions, and URLs is crucial for click-through rates and ranking, as a relevant URL helps users and Google determine the page's relevance to the query. The URL's relevance to the keyword query is vital for both the end user and Google, impacting the click-through rate and ranking.", 'Using headers, particularly H1 and H2, is important for organizing page content, signaling importance to Google, and improving user experience. Headers provide an organizational structure to the content, with H1 and H2 tags stressing the importance of specific keywords to Google and improving content organization.']}, {'end': 2639.192, 'start': 1869.223, 'title': 'Internal linking & off-page seo strategy', 'summary': 'Discusses the importance of internal linking, natural language processing, and sitemaps in on-page seo, as well as the significance of off-page seo through link building for driving traffic, increasing authority, and brand awareness.', 'duration': 769.969, 'highlights': ['Internal linking is crucial for user navigation and search engine indexing, allowing seamless movement between relevant pages on the website and signaling to Google for indexing. Internal linking facilitates natural user navigation and search engine indexing by linking relevant pages on the website, enhancing user experience and signaling to Google for indexing.', 'Utilizing natural language processing and relevant keywords in content is vital for SEO, allowing for improved relevance and user experience, emphasizing the importance of keyword research for identifying natural language keywords. Utilizing natural language processing and relevant keywords in content is vital for SEO, allowing for improved relevance and user experience, emphasizing the importance of keyword research for identifying natural language keywords.', 'Sitemaps, including HTML and XML formats, are essential for helping users and search engines understand website structure, with XML sitemaps particularly designed for search engine crawlers like Google. Sitemaps, including HTML and XML formats, are essential for helping users and search engines understand website structure, with XML sitemaps particularly designed for search engine crawlers like Google.', 'Off-page SEO, particularly through link building, enhances website recognition, credibility, and authority, leading to increased traffic, domain authority, and brand awareness, emphasizing the importance of creating a comprehensive off-page SEO strategy. Off-page SEO, particularly through link building, enhances website recognition, credibility, and authority, leading to increased traffic, domain authority, and brand awareness, emphasizing the importance of creating a comprehensive off-page SEO strategy.', 'External links from high domain authority websites contribute to improved credibility, trustworthiness, and page rank, highlighting the significance of link building for establishing authority and driving traffic. External links from high domain authority websites contribute to improved credibility, trustworthiness, and page rank, highlighting the significance of link building for establishing authority and driving traffic.']}, {'end': 3009.685, 'start': 2639.192, 'title': 'Seo best practices & techniques', 'summary': "Discusses the do's and don'ts of seo, emphasizing the importance of white hat techniques, natural keyword usage, quality content, backlink relevance, and the time it takes to rank, while highlighting the negative impact of black hat techniques and keyword stuffing.", 'duration': 370.493, 'highlights': ['White hat techniques are crucial for SEO, including natural keyword usage, relevant backlinks, and quality content. Emphasizes the importance of white hat techniques, such as natural keyword usage, relevant backlinks, and quality content for SEO success.', 'Black hat techniques, such as keyword stuffing and plagiarizing content, should be avoided as they negatively impact user experience and site authority. Warns against black hat techniques like keyword stuffing and plagiarizing content, highlighting their negative impact on user experience and site authority.', 'Keyword research is essential, aiming for high volume, low competition keywords relevant to the content and avoiding keyword stuffing. Stresses the importance of keyword research for high volume, low competition keywords relevant to the content and the need to avoid keyword stuffing.', 'Quality, engaging content and natural internal linking improve user experience and site authority. Underlines the significance of quality, engaging content and natural internal linking for enhancing user experience and site authority.', 'Ranking takes time, especially for competitive keywords, and a user-friendly, mobile-responsive website is crucial for SEO success. Emphasizes the time it takes to rank, especially for competitive keywords, and the importance of a user-friendly, mobile-responsive website for SEO success.']}], 'duration': 2224.739, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M784946.jpg', 'highlights': ['The importance of location, language, and relevancy, along with user experience, in how Google ranks websites.', 'Two strategies for search engine optimization: on page SEO and off page SEO.', 'On page SEO involves optimizing elements on a website and web pages to rank for specific keywords on Google.', 'The importance of keyword research in SEO Keyword research is crucial in SEO as it helps in understanding the search volume and competition for specific keywords, enabling informed decisions for on-page optimization.', 'Role of Google Keyword Planner in obtaining keyword volume and competition data Google Keyword Planner provides insights into keyword search volume, competition, and offers other relevant keywords, aiding in the selection of optimal keywords for on-page SEO.', 'Significance of optimizing title tags and meta descriptions Optimizing title tags and meta descriptions is essential for on-page SEO, as they impact the visibility and relevance of a webpage in search results, ultimately influencing click-through rates.', "Optimizing title tags, meta descriptions, and URLs is crucial for click-through rates and ranking, as a relevant URL helps users and Google determine the page's relevance to the query. The URL's relevance to the keyword query is vital for both the end user and Google, impacting the click-through rate and ranking.", 'Using headers, particularly H1 and H2, is important for organizing page content, signaling importance to Google, and improving user experience. Headers provide an organizational structure to the content, with H1 and H2 tags stressing the importance of specific keywords to Google and improving content organization.', 'Internal linking is crucial for user navigation and search engine indexing, allowing seamless movement between relevant pages on the website and signaling to Google for indexing. Internal linking facilitates natural user navigation and search engine indexing by linking relevant pages on the website, enhancing user experience and signaling to Google for indexing.', 'Utilizing natural language processing and relevant keywords in content is vital for SEO, allowing for improved relevance and user experience, emphasizing the importance of keyword research for identifying natural language keywords.', 'Sitemaps, including HTML and XML formats, are essential for helping users and search engines understand website structure, with XML sitemaps particularly designed for search engine crawlers like Google.', 'Off-page SEO, particularly through link building, enhances website recognition, credibility, and authority, leading to increased traffic, domain authority, and brand awareness, emphasizing the importance of creating a comprehensive off-page SEO strategy.', 'External links from high domain authority websites contribute to improved credibility, trustworthiness, and page rank, highlighting the significance of link building for establishing authority and driving traffic.', 'White hat techniques are crucial for SEO, including natural keyword usage, relevant backlinks, and quality content. Emphasizes the importance of white hat techniques, such as natural keyword usage, relevant backlinks, and quality content for SEO success.', 'Black hat techniques, such as keyword stuffing and plagiarizing content, should be avoided as they negatively impact user experience and site authority. Warns against black hat techniques like keyword stuffing and plagiarizing content, highlighting their negative impact on user experience and site authority.', 'Keyword research is essential, aiming for high volume, low competition keywords relevant to the content and avoiding keyword stuffing. Stresses the importance of keyword research for high volume, low competition keywords relevant to the content and the need to avoid keyword stuffing.', 'Quality, engaging content and natural internal linking improve user experience and site authority. Underlines the significance of quality, engaging content and natural internal linking for enhancing user experience and site authority.', 'Ranking takes time, especially for competitive keywords, and a user-friendly, mobile-responsive website is crucial for SEO success. Emphasizes the time it takes to rank, especially for competitive keywords, and the importance of a user-friendly, mobile-responsive website for SEO success.']}, {'end': 5591.336, 'segs': [{'end': 3580.417, 'src': 'embed', 'start': 3545.333, 'weight': 1, 'content': [{'end': 3547.914, 'text': 'where do you suggest that marketers look for keywords?', 'start': 3545.333, 'duration': 2.581}, {'end': 3554.927, 'text': 'Oh, I think the typical keyword research tools are still very viable.', 'start': 3549.065, 'duration': 5.862}, {'end': 3562.549, 'text': "In fact, you'll probably get better information out of keyword tools than you will Google's keyword tool.", 'start': 3554.987, 'duration': 7.562}, {'end': 3568.811, 'text': 'Google has been combining keyword concepts under a single application.', 'start': 3563.409, 'duration': 5.402}, {'end': 3580.417, 'text': "So, for example, a great one that we've seen in the keyword research pool table and pool tables plural and singular.", 'start': 3570.051, 'duration': 10.366}], 'summary': "Marketers should use keyword research tools for better information than google's tool.", 'duration': 35.084, 'max_score': 3545.333, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M3545333.jpg'}, {'end': 3771.303, 'src': 'embed', 'start': 3740.246, 'weight': 5, 'content': [{'end': 3746.73, 'text': 'His name in one week had like 8,000 misspelled variations.', 'start': 3740.246, 'duration': 6.484}, {'end': 3750.152, 'text': 'So somehow..', 'start': 3748.431, 'duration': 1.721}, {'end': 3755.58, 'text': 'You know, a search engine has to figure out over 8,000 misspellings.', 'start': 3750.819, 'duration': 4.761}, {'end': 3763.742, 'text': "Who did you mean? You know, who are you trying to figure out? You know, so it's trying to figure out the intent and deliver the right result.", 'start': 3756.02, 'duration': 7.722}, {'end': 3771.303, 'text': "And, you know, I think part of this is, yes, they don't want SEOs to be focusing on individual words.", 'start': 3763.802, 'duration': 7.501}], 'summary': 'A name had 8,000 misspelled variations, posing a challenge for search engines to understand intent and deliver accurate results.', 'duration': 31.057, 'max_score': 3740.246, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M3740246.jpg'}, {'end': 3878.06, 'src': 'embed', 'start': 3832.345, 'weight': 0, 'content': [{'end': 3835.066, 'text': 'Those are all words that build context.', 'start': 3832.345, 'duration': 2.721}, {'end': 3841.543, 'text': "And so they're going to count just as much as the primary term baseball.", 'start': 3835.986, 'duration': 5.557}, {'end': 3848.025, 'text': "And in fact, Google's going to look for all those other terms that build that context.", 'start': 3841.923, 'duration': 6.102}, {'end': 3851.446, 'text': "And so it's not so much that single word anymore.", 'start': 3848.666, 'duration': 2.78}, {'end': 3858.149, 'text': "It's that variety of, I would call those second tier words that support the context of what you're writing about.", 'start': 3851.686, 'duration': 6.463}, {'end': 3860.269, 'text': 'Those are coming more into play.', 'start': 3858.169, 'duration': 2.1}, {'end': 3871.073, 'text': 'And of course, putting that in a more natural language type of, type of phraseology in your content rather than the old days of keywords.', 'start': 3861.069, 'duration': 10.004}, {'end': 3873.376, 'text': 'How many keywords can we stuff in the first paragraph??', 'start': 3871.394, 'duration': 1.982}, {'end': 3878.06, 'text': "What's the optimum number of words in the meta tag??", 'start': 3874.397, 'duration': 3.663}], 'summary': 'Contextual words are as important as primary terms in seo, focusing on natural language and variety over keyword stuffing.', 'duration': 45.715, 'max_score': 3832.345, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M3832345.jpg'}, {'end': 3992.765, 'src': 'embed', 'start': 3960.693, 'weight': 16, 'content': [{'end': 3968.299, 'text': 'A lot of people are asking if you have any specific recommendations for keyword research tools before we – Wow.', 'start': 3960.693, 'duration': 7.606}, {'end': 3970.841, 'text': 'There are a lot of them.', 'start': 3968.54, 'duration': 2.301}, {'end': 3979.045, 'text': "So if you've got like Raven or I'm trying to think what are some of the others.", 'start': 3971.721, 'duration': 7.324}, {'end': 3980.286, 'text': 'Raven SEO tools.', 'start': 3979.125, 'duration': 1.161}, {'end': 3983.308, 'text': "There's one right on the edge of my tongue.", 'start': 3981.487, 'duration': 1.821}, {'end': 3984.788, 'text': 'Word Tracker still.', 'start': 3983.328, 'duration': 1.46}, {'end': 3985.789, 'text': 'Word Tracker.', 'start': 3985.049, 'duration': 0.74}, {'end': 3986.489, 'text': 'Yeah Yeah.', 'start': 3985.829, 'duration': 0.66}, {'end': 3992.765, 'text': "Oh, I've got a list of them somewhere here.", 'start': 3989.422, 'duration': 3.343}], 'summary': 'Discussion on various keyword research tools like raven, word tracker, etc.', 'duration': 32.072, 'max_score': 3960.693, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M3960693.jpg'}, {'end': 4105.067, 'src': 'embed', 'start': 4070.182, 'weight': 3, 'content': [{'end': 4074.706, 'text': "That's more of what we're looking for is let's start slicing and dicing this down.", 'start': 4070.182, 'duration': 4.524}, {'end': 4080.591, 'text': 'What words are they associating?, What colors?, What features?', 'start': 4075.426, 'duration': 5.165}, {'end': 4092.301, 'text': 'And by understanding the breadth of how people search and the questions they have, it helps you write better content, because now you understand,', 'start': 4081.031, 'duration': 11.27}, {'end': 4093.762, 'text': 'not just optimizing for one word.', 'start': 4092.301, 'duration': 1.461}, {'end': 4105.067, 'text': 'People have questions across an entire breadth of type, style, color, place, city, you know, all these types of things.', 'start': 4094.417, 'duration': 10.65}], 'summary': 'Understanding user search behavior helps in creating diverse and optimized content.', 'duration': 34.885, 'max_score': 4070.182, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M4070182.jpg'}, {'end': 4389.996, 'src': 'embed', 'start': 4368.217, 'weight': 11, 'content': [{'end': 4379.006, 'text': 'But then also one thing that I worked with one publisher, and one of the things we did to motivate the writers was to develop like a leaderboard,', 'start': 4368.217, 'duration': 10.789}, {'end': 4381.929, 'text': 'of whose content is generating the most visits.', 'start': 4379.006, 'duration': 2.923}, {'end': 4387.434, 'text': 'And not only that, whose content is generating the most new visits to the website.', 'start': 4383.11, 'duration': 4.324}, {'end': 4389.996, 'text': 'And then you can carry that through.', 'start': 4388.335, 'duration': 1.661}], 'summary': 'Implemented a leaderboard to motivate writers based on content visits and new visits.', 'duration': 21.779, 'max_score': 4368.217, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M4368217.jpg'}, {'end': 4439.462, 'src': 'embed', 'start': 4414.199, 'weight': 10, 'content': [{'end': 4426.009, 'text': "Which articles led to people to subscribe again or even get into customer lifetime value? There's so many things that you could implement.", 'start': 4414.199, 'duration': 11.81}, {'end': 4436.379, 'text': 'So, from an SEO standpoint, you understand already how to look at the success of rating rankings and what it generates in terms of page views,', 'start': 4426.39, 'duration': 9.989}, {'end': 4439.462, 'text': 'click-throughs, time on site click depth.', 'start': 4436.379, 'duration': 3.083}], 'summary': "Analyzing articles' impact on subscriptions and customer value, including seo metrics for success.", 'duration': 25.263, 'max_score': 4414.199, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M4414199.jpg'}, {'end': 5002.463, 'src': 'embed', 'start': 4969.847, 'weight': 8, 'content': [{'end': 4971.928, 'text': 'Across the globe here.', 'start': 4969.847, 'duration': 2.081}, {'end': 4981.752, 'text': 'One of the things that he has seen is there is becoming more demand of people who can manage the entire tech marketing stack,', 'start': 4972.588, 'duration': 9.164}, {'end': 4988.335, 'text': 'not the single channel specialists, because more and more automation is handling that.', 'start': 4981.752, 'duration': 6.583}, {'end': 4990.374, 'text': 'More and more.', 'start': 4989.654, 'duration': 0.72}, {'end': 5002.463, 'text': "you know and this is where we're going to see the entrance of AI and machine learning is adjusting your paid search campaign with those minute methods of increasing your click through rate.", 'start': 4990.374, 'duration': 12.089}], 'summary': "Increasing demand for tech marketing stack managers due to automation and ai's role in optimizing paid search campaigns.", 'duration': 32.616, 'max_score': 4969.847, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M4969847.jpg'}], 'start': 3010.626, 'title': "Seo's evolving role and impact on marketing", 'summary': "Emphasizes the increasing critical role of seo in connecting people's search behavior and content development, especially with google's evolving trends, the impact of seo on content marketing, customer service, and voice search, the importance of keyword research tools in seo, optimizing local business visibility, and enhancing sales and marketing alignment for profitability.", 'chapters': [{'end': 3204.266, 'start': 3010.626, 'title': 'Evolution of seo role in digital marketing', 'summary': "Emphasizes the increasing critical role of seo in connecting people's search behavior and content development, especially with google's evolving trends, which can be monetized if predicted and adapted effectively.", 'duration': 193.64, 'highlights': ["SEO plays a critical role in connecting people's search behavior and content development, especially with Google's evolving trends.", "Understanding Google's trends and being an early predictor of changes is a crucial part of an SEO's role.", 'Predictable long-term trends in keyword research can be monetized and used to prepare for increases in traffic.']}, {'end': 3960.673, 'start': 3204.266, 'title': "Seo's impact on content and strategy", 'summary': 'Discusses the impact of seo on content marketing, customer service, and voice search, highlighting the evolving role of keyword research, the influence of rankbrain on search terms and seo, and the need for a more natural language approach in content creation.', 'duration': 756.407, 'highlights': ["The evolving role of keyword research in content marketing and customer service SEO's impact extends beyond marketing to customer service, loyalty, and nurturing customers, emphasizing the importance of keyword research in content creation and social media marketing.", "Influence of RankBrain on search terms and SEO RankBrain's focus on understanding search intent and delivering relevant results emphasizes the need for a more natural language approach in content creation to build context and answer users' questions effectively.", 'Importance of adapting to voice search and its impact on content strategy The increasing prevalence of voice search requires organizations to consider how their content answers questions and builds context, as search results are delivered through audio, influencing the strategic approach to visibility in search results.']}, {'end': 4763.357, 'start': 3960.693, 'title': 'Keyword research tools and seo tactics', 'summary': 'Discusses the importance of keyword research tools in seo, the impact of mobile searches on content development, and strategies for measuring the success of content through seo, including the potential drawbacks of clickbait tactics. it also emphasizes the significance of understanding brand associations and long-tail keywords for content creation and seo optimization.', 'duration': 802.664, 'highlights': ['Understanding the full breadth of what people want through keyword research helps in writing better content, dissecting keywords for trends, associations, and user intent, leading to improved copywriting and content relevance.', "82% of smartphone users use the term 'near me' when searching for businesses, highlighting the significance of geographical relevance in content and SEO optimization.", 'Implementing SEO tactics in content creation helps in measuring success through page views, click-throughs, and time on site, contributing towards organizational goals and revenue generation.', "The negative impact of clickbait tactics is emphasized, as it damages brand credibility, affects bounce rates, and raises questions about the brand's trustworthiness and relevance in the marketplace.", 'Analyzing brand associations and content links, understanding customer conversion through long-tail keywords, and capitalizing on mobile search trends are crucial for effective content creation and SEO optimization.']}, {'end': 5177.714, 'start': 4763.857, 'title': 'Optimizing local business visibility', 'summary': 'Discusses the importance of focusing on local business listing in google, developing more reviews, and optimizing landing pages to increase visibility, as well as the emerging demand for marketers to manage the entire tech marketing stack and the significance of content management measurement.', 'duration': 413.857, 'highlights': ['The increasing demand for people who can manage the entire tech marketing stack is highlighted, emphasizing the shift from single channel specialists to understanding the entire omni-channel digital marketing campaign. The transcript mentions the rising demand for professionals who can manage the entire tech marketing stack and shift from single channel specialists to understanding the entire omni-channel digital marketing campaign.', 'The importance of local business listing in Google and developing more reviews for visibility is emphasized, indicating that this can do a hundred times more to increase visibility than adding words to the website. The chapter emphasizes the significance of local business listing in Google and developing more reviews for visibility, stating that it can do a hundred times more to increase visibility than adding words to the website.', 'The need for optimizing landing pages, particularly from a paid search standpoint, to improve the quality score algorithm is highlighted, stressing the importance of reflecting the paid search headline and containing the keyword being bid on. The transcript highlights the necessity of optimizing landing pages from a paid search standpoint to improve the quality score algorithm by reflecting the paid search headline and containing the keyword being bid on.', 'The significance of content management measurement and the need to track performance, understand its impact, and determine the pathway and attribution is emphasized, indicating the lack of measurement in content management. The transcript emphasizes the significance of content management measurement, highlighting the need to track performance, understand its impact, and determine the pathway and attribution due to the lack of measurement in content management.']}, {'end': 5591.336, 'start': 5178.972, 'title': 'Enhancing sales and marketing alignment for profitability', 'summary': 'Discusses the importance of aligning sales and marketing goals, utilizing sales insights for content optimization, and analyzing processes to increase profitability, highlighting the need for better communication between sales and marketing teams and the shift towards presentation skills in seo roles.', 'duration': 412.364, 'highlights': ['Sales insights for content optimization Utilizing actual conversations with salespeople to understand customer needs and questions, which can lead to better content optimization and increased conversion rates.', 'Analyzing processes to increase profitability Emphasizing the need to analyze processes beyond website interactions to create a better revenue stream and nurture process, ultimately aiming for better profitability.', 'Importance of aligning sales and marketing goals Stressing the significance of aligning sales and marketing goals to drive new leads, nurture prospects, and increase profitability, highlighting the need for better communication and understanding of the full scope of a company.', 'Shift towards presentation skills in SEO roles Highlighting the trend of SEO professionals spending a significant amount of time presenting research, strategy, and recommendations, emphasizing the increasing demand for presentation skills in SEO roles to showcase revenue opportunities.']}], 'duration': 2580.71, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M3010626.jpg', 'highlights': ["SEO plays a critical role in connecting people's search behavior and content development, especially with Google's evolving trends.", "Understanding Google's trends and being an early predictor of changes is a crucial part of an SEO's role.", 'Predictable long-term trends in keyword research can be monetized and used to prepare for increases in traffic.', "The evolving role of keyword research in content marketing and customer service SEO's impact extends beyond marketing to customer service, loyalty, and nurturing customers, emphasizing the importance of keyword research in content creation and social media marketing.", "Influence of RankBrain on search terms and SEO RankBrain's focus on understanding search intent and delivering relevant results emphasizes the need for a more natural language approach in content creation to build context and answer users' questions effectively.", 'Importance of adapting to voice search and its impact on content strategy The increasing prevalence of voice search requires organizations to consider how their content answers questions and builds context, as search results are delivered through audio, influencing the strategic approach to visibility in search results.', 'Understanding the full breadth of what people want through keyword research helps in writing better content, dissecting keywords for trends, associations, and user intent, leading to improved copywriting and content relevance.', "82% of smartphone users use the term 'near me' when searching for businesses, highlighting the significance of geographical relevance in content and SEO optimization.", 'Implementing SEO tactics in content creation helps in measuring success through page views, click-throughs, and time on site, contributing towards organizational goals and revenue generation.', "The negative impact of clickbait tactics is emphasized, as it damages brand credibility, affects bounce rates, and raises questions about the brand's trustworthiness and relevance in the marketplace.", 'Analyzing brand associations and content links, understanding customer conversion through long-tail keywords, and capitalizing on mobile search trends are crucial for effective content creation and SEO optimization.', 'The increasing demand for people who can manage the entire tech marketing stack is highlighted, emphasizing the shift from single channel specialists to understanding the entire omni-channel digital marketing campaign.', 'The importance of local business listing in Google and developing more reviews for visibility is emphasized, indicating that this can do a hundred times more to increase visibility than adding words to the website.', 'The need for optimizing landing pages, particularly from a paid search standpoint, to improve the quality score algorithm is highlighted, stressing the importance of reflecting the paid search headline and containing the keyword being bid on.', 'The significance of content management measurement and the need to track performance, understand its impact, and determine the pathway and attribution is emphasized, indicating the lack of measurement in content management.', 'Sales insights for content optimization Utilizing actual conversations with salespeople to understand customer needs and questions, which can lead to better content optimization and increased conversion rates.', 'Analyzing processes to increase profitability Emphasizing the need to analyze processes beyond website interactions to create a better revenue stream and nurture process, ultimately aiming for better profitability.', 'Importance of aligning sales and marketing goals Stressing the significance of aligning sales and marketing goals to drive new leads, nurture prospects, and increase profitability, highlighting the need for better communication and understanding of the full scope of a company.', 'Shift towards presentation skills in SEO roles Highlighting the trend of SEO professionals spending a significant amount of time presenting research, strategy, and recommendations, emphasizing the increasing demand for presentation skills in SEO roles to showcase revenue opportunities.']}, {'end': 6618.743, 'segs': [{'end': 5655.176, 'src': 'embed', 'start': 5591.336, 'weight': 0, 'content': [{'end': 5598.401, 'text': 'now we have rob to take us through keyword research google analytics, google tag manager, how you can rank number one on google and youtube,', 'start': 5591.336, 'duration': 7.065}, {'end': 5604.565, 'text': 'how to increase youtube subscribers, how to get traffic to your website, some popular seo tools and, finally,', 'start': 5598.401, 'duration': 6.164}, {'end': 5607.668, 'text': 'some seo tips and tricks keyword research.', 'start': 5604.565, 'duration': 3.103}, {'end': 5611.229, 'text': 'so What are we gonna talk about when we talk about keyword research?', 'start': 5607.668, 'duration': 3.561}, {'end': 5614.831, 'text': "We're gonna talk about why we would do keyword research for SEO.", 'start': 5611.249, 'duration': 3.582}, {'end': 5618.352, 'text': "We're gonna talk about the types of keywords that we need to research.", 'start': 5614.851, 'duration': 3.501}, {'end': 5623.654, 'text': "We're gonna talk about some methodologies, best practices on how to do keyword research.", 'start': 5618.452, 'duration': 5.202}, {'end': 5625.796, 'text': 'some alternate suggestions.', 'start': 5623.954, 'duration': 1.842}, {'end': 5632.322, 'text': "we're going to talk about keyword clustering and then we're going to talk about some tools that you can use to do your keyword research.", 'start': 5625.796, 'duration': 6.526}, {'end': 5635.545, 'text': "So let's start with the why we would do keyword research.", 'start': 5632.562, 'duration': 2.983}, {'end': 5640.489, 'text': 'So Jesse is planning to publish a blog of pizza recipes.', 'start': 5635.665, 'duration': 4.824}, {'end': 5650.614, 'text': 'So She was doing pizza recipes step by step, pizza recipes with sausage, homemade pizza toppings, pizza dough recipes, thin crust pizzas.', 'start': 5640.829, 'duration': 9.785}, {'end': 5655.176, 'text': "She's doing a lot of different topics on pizza recipes.", 'start': 5650.834, 'duration': 4.342}], 'summary': 'Rob discusses keyword research for seo, including types, methodologies, clustering, and tools, using a pizza recipe blog as an example.', 'duration': 63.84, 'max_score': 5591.336, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M5591336.jpg'}, {'end': 6371.569, 'src': 'embed', 'start': 6342.703, 'weight': 6, 'content': [{'end': 6346.666, 'text': 'So these are sites or webpages that have that keyword in the title tag.', 'start': 6342.703, 'duration': 3.963}, {'end': 6349.609, 'text': 'So now I have a numerical number to work with.', 'start': 6346.846, 'duration': 2.763}, {'end': 6357.976, 'text': 'And so the thing you have to understand about SEO, specifically about keyword research, is you need to do research on a few different keywords,', 'start': 6349.749, 'duration': 8.227}, {'end': 6359.117, 'text': 'not just one or two.', 'start': 6357.976, 'duration': 1.141}, {'end': 6362.841, 'text': 'So what we want to do is have a spreadsheet.', 'start': 6359.458, 'duration': 3.383}, {'end': 6371.569, 'text': 'The spreadsheet is going to contain keywords that we can potentially want to optimize for, choose as keywords to optimize for SEO.', 'start': 6363.021, 'duration': 8.548}], 'summary': 'Seo requires research on multiple keywords for optimization, using a spreadsheet.', 'duration': 28.866, 'max_score': 6342.703, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M6342703.jpg'}, {'end': 6415.794, 'src': 'embed', 'start': 6388.894, 'weight': 4, 'content': [{'end': 6392.896, 'text': 'Well, we know, the volume was 33,100 for pizza recipe.', 'start': 6388.894, 'duration': 4.002}, {'end': 6396.898, 'text': "So what are we going to do? We're going to put that number in our volume column.", 'start': 6393.036, 'duration': 3.862}, {'end': 6402.5, 'text': 'What was the competition? Well, if we go back and type in pizza recipes, it was 683,000.', 'start': 6397.098, 'duration': 5.402}, {'end': 6403.221, 'text': "So I'm going to type in 683,000.", 'start': 6402.5, 'duration': 0.721}, {'end': 6405.882, 'text': 'What was our next keyword? Well, it was pizza or homemade pizza dough recipes.', 'start': 6403.221, 'duration': 2.661}, {'end': 6415.794, 'text': 'So if I go back for this particular keyword is 2,400.', 'start': 6413.032, 'duration': 2.762}], 'summary': 'The pizza recipe had 33,100 searches, with competition of 683,000 and 2,400 for homemade pizza dough recipes.', 'duration': 26.9, 'max_score': 6388.894, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M6388894.jpg'}, {'end': 6486.489, 'src': 'embed', 'start': 6464.015, 'weight': 1, 'content': [{'end': 6472.201, 'text': 'If I do the same for my longer tail keyword, 2400 divided by 2160, I can see that 111%.', 'start': 6464.015, 'duration': 8.186}, {'end': 6476.524, 'text': "So this just kind of proves the point that, yeah, I'm still going to get some volume,", 'start': 6472.201, 'duration': 4.323}, {'end': 6481.868, 'text': 'but I have a better chance of ranking for this longer tail keyword homemade pizza dough recipes.', 'start': 6476.524, 'duration': 5.344}, {'end': 6486.489, 'text': 'So you wanna be able to do that for a number of keywords and examine the volume,', 'start': 6482.068, 'duration': 4.421}], 'summary': "Longer tail keyword 'homemade pizza dough recipes' has 111% potential for ranking.", 'duration': 22.474, 'max_score': 6464.015, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M6464015.jpg'}, {'end': 6533.29, 'src': 'embed', 'start': 6505.793, 'weight': 3, 'content': [{'end': 6509.475, 'text': "So when we talk about commercial intent, We're talking about you know,", 'start': 6505.793, 'duration': 3.682}, {'end': 6514.418, 'text': 'are you choosing keywords that are going to get somebody to do what you want them to do?', 'start': 6509.475, 'duration': 4.943}, {'end': 6517.98, 'text': 'So we could say you know, download pizza dough recipes.', 'start': 6514.638, 'duration': 3.342}, {'end': 6524.644, 'text': "So if somebody's typing in the keyword download pizza dough recipes, then chances are they're going to find you.", 'start': 6518.18, 'duration': 6.464}, {'end': 6528.626, 'text': 'come to your site and take action by downloading that pizza dough recipe.', 'start': 6524.644, 'duration': 3.982}, {'end': 6533.29, 'text': 'so you want to be able to also think about the intent of the keyword.', 'start': 6528.886, 'duration': 4.404}], 'summary': 'Choosing keywords with commercial intent drives desired user actions.', 'duration': 27.497, 'max_score': 6505.793, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M6505793.jpg'}, {'end': 6594.671, 'src': 'embed', 'start': 6571.064, 'weight': 2, 'content': [{'end': 6578.226, 'text': 'so, for example, if i saw large growth in the winter months and not much volume growth in the summer months,', 'start': 6571.064, 'duration': 7.162}, {'end': 6583.387, 'text': 'then that might indicate to me that this keyword is more popular during the winter time.', 'start': 6578.226, 'duration': 5.161}, {'end': 6587.829, 'text': 'so pay attention to the graphs that you know the keyword planner tool gives you.', 'start': 6583.387, 'duration': 4.442}, {'end': 6590.99, 'text': 'use them to your advantage to take into account seasonality.', 'start': 6587.829, 'duration': 3.161}, {'end': 6594.671, 'text': 'so a good example would be funny halloween costumes.', 'start': 6590.99, 'duration': 3.681}], 'summary': 'Utilize keyword planner tool to identify seasonality, e.g. funny halloween costumes.', 'duration': 23.607, 'max_score': 6571.064, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M6571064.jpg'}], 'start': 5591.336, 'title': 'Keyword research and optimization for seo', 'summary': "Covers the importance of keyword research for seo, types of keywords, best practices, methodologies, and tools to use for keyword research and clustering, emphasizing the impact of choosing poorly ranked keywords with examples and quantifiable data from google's keyword planner tool, and strategies for using google's keyword planner tool to determine search volume and competition for keywords.", 'chapters': [{'end': 5632.322, 'start': 5591.336, 'title': 'Seo keyword research and optimization', 'summary': 'Covers the importance of keyword research for seo, types of keywords, best practices, methodologies, and tools to use for keyword research and clustering.', 'duration': 40.986, 'highlights': ['The chapter covers the importance of keyword research for SEO, types of keywords, best practices, methodologies, and tools to use for keyword research and clustering.', 'The session will also cover popular SEO tools and tips and tricks for keyword research and optimization.', 'The topics discussed include ranking number one on Google and YouTube, increasing YouTube subscribers, and driving traffic to websites.']}, {'end': 6115.451, 'start': 5632.562, 'title': 'Keyword research for pizza blog', 'summary': "Discusses the importance of keyword research for driving traffic to a pizza recipe blog, the impact of choosing poorly ranked keywords, and the distinction between short tail and long tail keywords, with examples and quantifiable data from google's keyword planner tool.", 'duration': 482.889, 'highlights': ["The importance of keyword research for driving traffic to a pizza recipe blog is discussed, emphasizing the impact of poorly chosen keywords on search volume, competition, and relevance, with examples. Keyword 'pizza recipe' has an average monthly search volume of 33,100, while 'homemade pizza dough recipe' has an average monthly search volume of 2,400.", 'The potential issues of poorly chosen keywords are outlined, including low search volume, high competition, and lack of relevance, impacting traffic and conversions. Poorly chosen keywords may lead to low search volume, high competition, and decreased traffic and conversions.', "The distinction between short tail and long tail keywords is explained, highlighting the differences in search volume, competition, and relevance, with examples and implications for traffic and conversions. Short tail keywords like 'pizza recipe' have higher search volume but may result in lower conversions, while long tail keywords like 'homemade pizza dough recipe' have lower search volume but higher relevance and potentially higher conversions."]}, {'end': 6618.743, 'start': 6115.451, 'title': 'Google keyword planner for seo', 'summary': "Discusses using google's keyword planner tool to determine search volume and competition for keywords, emphasizing the importance of choosing keywords with high search volume and low competition, and considering seasonality in keyword trends.", 'duration': 503.292, 'highlights': ["The average search volume for the keyword 'homemade pizza dough recipe' is 2,400 queries per month, with an expectation of obtaining a lion's share of these clicks. The transcript mentions that the keyword 'homemade pizza dough recipe' has an average search volume of 2,400 queries per month, with an acknowledgement that not all 2,400 clicks will be obtained, but a lion's share is expected.", 'The importance of choosing keywords based on search volume and competition is emphasized, with a recommendation to target keywords with high search volume and low competition for SEO. It emphasizes the importance of selecting keywords based on search volume and competition, with a recommendation to target keywords with high search volume and low competition for SEO purposes.', 'The relevance of considering seasonality in keyword trends and using the Google Keyword Planner tool to identify any particular trend or seasonality is highlighted. The transcript highlights the importance of considering seasonality in keyword trends and using the Google Keyword Planner tool to identify any particular trend or seasonality.']}], 'duration': 1027.407, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M5591336.jpg', 'highlights': ['The chapter covers the importance of keyword research for SEO, types of keywords, best practices, methodologies, and tools to use for keyword research and clustering.', 'The importance of keyword research for driving traffic to a pizza recipe blog is discussed, emphasizing the impact of poorly chosen keywords on search volume, competition, and relevance, with examples.', "The average search volume for the keyword 'homemade pizza dough recipe' is 2,400 queries per month, with an expectation of obtaining a lion's share of these clicks.", 'The session will also cover popular SEO tools and tips and tricks for keyword research and optimization.', 'The potential issues of poorly chosen keywords are outlined, including low search volume, high competition, and lack of relevance, impacting traffic and conversions.', 'The distinction between short tail and long tail keywords is explained, highlighting the differences in search volume, competition, and relevance, with examples and implications for traffic and conversions.', 'The relevance of considering seasonality in keyword trends and using the Google Keyword Planner tool to identify any particular trend or seasonality is highlighted.', 'The topics discussed include ranking number one on Google and YouTube, increasing YouTube subscribers, and driving traffic to websites.', 'The importance of choosing keywords based on search volume and competition is emphasized, with a recommendation to target keywords with high search volume and low competition for SEO.']}, {'end': 7975.285, 'segs': [{'end': 7213.566, 'src': 'embed', 'start': 7184.55, 'weight': 7, 'content': [{'end': 7189.253, 'text': 'so you can be found for as many different keywords as possible in Google search.', 'start': 7184.55, 'duration': 4.703}, {'end': 7194.816, 'text': "So it's important because if you have a blog that talks about Python,", 'start': 7189.573, 'duration': 5.243}, {'end': 7200.819, 'text': 'so how do the search engines know if the website Python is about the programming language or the snake?', 'start': 7194.816, 'duration': 6.003}, {'end': 7207.243, 'text': 'So Google, for example, uses LSI keywords to understand what the page is specifically focusing on.', 'start': 7200.999, 'duration': 6.244}, {'end': 7213.566, 'text': "So if you're just focusing on Python and your content, you want to support that with LSI keywords.", 'start': 7207.463, 'duration': 6.103}], 'summary': 'Using lsi keywords in content helps google understand page focus, aiding search ranking.', 'duration': 29.016, 'max_score': 7184.55, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M7184550.jpg'}, {'end': 7256.887, 'src': 'embed', 'start': 7225.831, 'weight': 3, 'content': [{'end': 7231.474, 'text': 'So if you have a keyword that answers a question, you can certainly be found for a featured snippet.', 'start': 7225.831, 'duration': 5.643}, {'end': 7235.476, 'text': 'For example, maybe, you know, healthy diet recipes if I type that in.', 'start': 7231.534, 'duration': 3.942}, {'end': 7238.137, 'text': "you can see here there's a featured snippet.", 'start': 7235.856, 'duration': 2.281}, {'end': 7244.281, 'text': "so if i'm talking about recipes, that's a keyword i may want to use, and if i use that,", 'start': 7238.137, 'duration': 6.144}, {'end': 7250.084, 'text': "then google has an opportunity to see what my content's about and place my information at the top.", 'start': 7244.281, 'duration': 5.803}, {'end': 7256.887, 'text': 'in this featured snippet you can also again see what some of the questions are being asked what meals are good for weight loss?', 'start': 7250.084, 'duration': 6.803}], 'summary': 'Using specific keywords can help your content be featured as a snippet on google, leading to increased visibility and potential traffic.', 'duration': 31.056, 'max_score': 7225.831, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M7225831.jpg'}, {'end': 7360.239, 'src': 'embed', 'start': 7292.859, 'weight': 0, 'content': [{'end': 7301.842, 'text': 'So the whole idea is you can look at the top five questions for a specific topic, like healthy dieting, and find relevant keywords to healthy dieting.', 'start': 7292.859, 'duration': 8.983}, {'end': 7308.324, 'text': "So if you just type in that particular keyword in Quora, you're gonna probably get some responses to questions.", 'start': 7301.962, 'duration': 6.362}, {'end': 7312.105, 'text': "or responses to somebody else's question.", 'start': 7308.804, 'duration': 3.301}, {'end': 7316.507, 'text': 'and so if we take a look at core, for example, so if i just type in healthy dieting,', 'start': 7312.105, 'duration': 4.402}, {'end': 7321.309, 'text': "what i'm going to do is i'm going to get some responses to the topic healthy dieting.", 'start': 7316.507, 'duration': 4.802}, {'end': 7323.63, 'text': "so what's the best diet for healthy living?", 'start': 7321.309, 'duration': 2.321}, {'end': 7326.491, 'text': 'what are the top five tips for a healthy diet habit?', 'start': 7323.63, 'duration': 2.861}, {'end': 7332.494, 'text': 'so all of these could be keyword phrases that you could take away with for your own content,', 'start': 7326.491, 'duration': 6.003}, {'end': 7338.019, 'text': "And so the benefit here is you're getting kind of an idea of what's trending, what people are talking about.", 'start': 7332.634, 'duration': 5.385}, {'end': 7346.786, 'text': 'And if you use tips for a healthy diet habit, for example, and you optimize for that, well again that could turn around and bode well for you,', 'start': 7338.659, 'duration': 8.127}, {'end': 7351.43, 'text': 'because you could be featured in Google as a featured snippet at the top here.', 'start': 7346.786, 'duration': 4.644}, {'end': 7356.555, 'text': 'You can also turn around and use LSI related keywords for healthy diet habits.', 'start': 7351.711, 'duration': 4.844}, {'end': 7360.239, 'text': 'And you can simply just look for those LSI keywords right in Google.', 'start': 7356.815, 'duration': 3.424}], 'summary': 'Analyze top questions on quora to find relevant keywords for healthy dieting, optimizing for featured snippets and lsi keywords.', 'duration': 67.38, 'max_score': 7292.859, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M7292859.jpg'}, {'end': 7490.855, 'src': 'embed', 'start': 7463.78, 'weight': 10, 'content': [{'end': 7470.421, 'text': 'And you could certainly get the search volume of those keywords just by looking in Google itself.', 'start': 7463.78, 'duration': 6.641}, {'end': 7475.602, 'text': 'I could see for healthy diet recipes, billions of pages related to healthy diet recipes.', 'start': 7470.741, 'duration': 4.861}, {'end': 7479.926, 'text': "I can also get the search volume by going into Google's keyword planner.", 'start': 7475.802, 'duration': 4.124}, {'end': 7485.871, 'text': "So if I type in healthy diet, I'm going to be able to see what my search volume is for that keyword.", 'start': 7480.066, 'duration': 5.805}, {'end': 7490.855, 'text': 'And in addition, I can see the seasonality of that particular keyword.', 'start': 7486.091, 'duration': 4.764}], 'summary': 'Google search volume for healthy diet recipes is in billions.', 'duration': 27.075, 'max_score': 7463.78, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M7463780.jpg'}, {'end': 7906.462, 'src': 'embed', 'start': 7860.179, 'weight': 6, 'content': [{'end': 7865.361, 'text': 'If I go to the Keyword Explorer tool in Moz and just type in SEO best practices.', 'start': 7860.179, 'duration': 5.182}, {'end': 7871.085, 'text': "What it's going to do is it's going to give me some volume related to that particular keyword.", 'start': 7866.101, 'duration': 4.984}, {'end': 7878.812, 'text': "But more importantly, what it's also going to do is it going to show me what pages are already ranked for that particular keyword.", 'start': 7871.345, 'duration': 7.467}, {'end': 7883.796, 'text': 'So therefore, I can get a sense of who is already ranking for that keyword.', 'start': 7879.012, 'duration': 4.784}, {'end': 7887.68, 'text': 'So here I can see Moz, Moz, Medium.com, Alexa.com.', 'start': 7883.996, 'duration': 3.684}, {'end': 7896.25, 'text': 'So I can get a sense of what web pages are ranked for a particular keyword or group of keywords I want to rank for myself.', 'start': 7887.921, 'duration': 8.329}, {'end': 7900.435, 'text': 'So if we look at tools for keyword research, Look no further than Moz.', 'start': 7896.53, 'duration': 3.905}, {'end': 7906.462, 'text': "That's the Moz of the tool I would just use, but you could also use Google's Keyword Planner, which we used in the example.", 'start': 7900.475, 'duration': 5.987}], 'summary': "Using moz's keyword explorer tool provides volume and ranking insights for seo best practices, with alternative options like google's keyword planner also available.", 'duration': 46.283, 'max_score': 7860.179, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M7860179.jpg'}], 'start': 6618.763, 'title': 'Keyword selection, relevance, and research for seo', 'summary': "Covers the importance of seasonality, high search volume, and low competition in keyword selection, emphasizing relevancy and tools like google's keyword planner. it also addresses the significance of keyword relevance, lsi keywords, and utilizing google and wikipedia for keyword research, including strategies for finding lsi keywords and extracting relevant keywords. additionally, it discusses finding relevant keywords from various sources and employing keyword clustering to improve seo.", 'chapters': [{'end': 6706.515, 'start': 6618.763, 'title': 'Keyword selection and competition', 'summary': "Discusses the importance of seasonality in affecting search volume and competition, stressing the significance of choosing keywords with a high search volume and low competition, with relevancy being a priority. it also emphasizes the use of google's keyword planner tool and the all in title syntax to determine the ideal keyword ratio.", 'duration': 87.752, 'highlights': ['Choosing keywords with high search volume and low competition is crucial for ranking on Google. Emphasizes the importance of selecting keywords with high search volume and low competition to enhance the chances of ranking well on Google.', 'Relevancy should always be prioritized over keyword ratio. Stresses the importance of choosing relevant keywords over a specific ratio, as relevancy is crucial for user engagement and content quality.', "Utilizing Google's keyword planner tool and the all in title syntax to determine the keyword ratio. Emphasizes the use of Google's keyword planner tool and the all in title syntax to calculate the ideal keyword ratio based on search volume and competition."]}, {'end': 7164.425, 'start': 6706.755, 'title': 'Keyword relevance and research', 'summary': 'Emphasizes the importance of relevancy in keyword selection for driving website traffic and engagement, focusing on commercial intent keywords, using primary and secondary keywords, and leveraging lsi keywords for better search engine visibility.', 'duration': 457.67, 'highlights': ['Relevancy is crucial for driving website traffic and engagement, prioritizing relevant keywords over volume and competition. Choosing relevant keywords over high volume and competition is emphasized to drive website traffic and engagement.', "Emphasizes the importance of commercial intent keywords for better conversion rate, suggesting keywords such as 'buying' or 'download' for specific business objectives. Commercial intent keywords like 'buying' or 'download' are recommended for focusing on specific business objectives and better conversion rates.", 'Explains the significance of primary and secondary keywords, advocating for using both to increase the chances of ranking for relevant content. Advocates for using both primary and secondary keywords to increase the chances of ranking for relevant content and driving better engagement.', 'Highlights the use of LSI keywords to increase search engine visibility by choosing similar keywords linked to the primary keyword. Encourages the use of LSI keywords linked to the primary keyword to drive relevant traffic and increase visibility on search engine result pages.', 'Suggests alternative sources for keyword research, including LSI keywords, Quora, Reddit, Google suggestions, Wikipedia, and social media bookmarking platforms. Provides alternative sources for keyword research, including LSI keywords, Quora, Reddit, Google suggestions, Wikipedia, and social media bookmarking platforms.']}, {'end': 7404.175, 'start': 7164.485, 'title': 'Utilizing lsi keywords for seo', 'summary': 'Discusses the importance of using lsi keywords to support content for better visibility on google search, improve search positioning, and be featured in snippets, and provides strategies for finding lsi keywords, such as using quora and google search.', 'duration': 239.69, 'highlights': ['LSI keywords are important for better visibility on Google search and can improve search positioning and featured snippets. Using LSI keywords can improve search positioning and featured snippets, leading to better visibility on Google search.', 'Utilizing Quora to find relevant keywords with high search volume for a specific topic, such as healthy dieting. Quora can be used to find relevant keywords with high search volume for specific topics, such as healthy dieting.', 'Google provides LSI related keywords at the top and bottom of the search results, which can be used to support primary keywords and the content being written about. Google search provides LSI related keywords at the top and bottom of the search results, which can be used to support primary keywords and the content being written about.']}, {'end': 7635.258, 'start': 7404.315, 'title': 'Leveraging google and wikipedia for keyword research', 'summary': "Discusses leveraging google and wikipedia for keyword research, including how to use google's autocomplete predictions and keyword planner to find popular search terms, as well as how to extract relevant keywords from wikipedia's various sections.", 'duration': 230.943, 'highlights': ["Google's autocomplete predictions are based on factors like past user searches, and one can find popular keyword queries by typing in a keyword in Google's search bar. Google's autocomplete predictions are based on factors like past user searches, and one can find popular keyword queries by typing in a keyword in Google's search bar.", "Google's keyword planner provides search volume and seasonality for keywords, as well as related keywords for a given search query. Google's keyword planner provides search volume and seasonality for keywords, as well as related keywords for a given search query.", 'Wikipedia can be utilized to find relevant keywords from various sections such as meta description, first paragraph, content section, see also section, and references section. Wikipedia can be utilized to find relevant keywords from various sections such as meta description, first paragraph, content section, see also section, and references section.']}, {'end': 7975.285, 'start': 7635.578, 'title': 'Finding relevant keywords and clustering for seo', 'summary': 'Discusses finding relevant keywords from wikipedia, reddit, and keyword tools like keyword it, moz, and google ads keyword planner, and the concept of keyword clustering to improve seo by grouping related keywords together, providing more diversity and opportunity for higher ranking.', 'duration': 339.707, 'highlights': ['Using Keyword It tool in Reddit to find relevant keywords with high search volume The Keyword It tool in Reddit helps in finding relevant keywords with high search volume, providing valuable information for keyword research.', 'Utilizing keyword clustering to improve SEO by grouping related keywords together Keyword clustering allows for grouping related keywords together to improve SEO, providing more diversity and opportunity for higher ranking.', 'Utilizing Google Ads Keyword Planner for average monthly search volume and competition analysis Google Ads Keyword Planner provides average monthly search volume over the past 12 months, information on seasonality, and competition analysis for keywords.', 'Using Moz for keyword search volume and difficulty level Moz provides search volume and difficulty level for keywords, aiding in keyword research and selection.']}], 'duration': 1356.522, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M6618763.jpg', 'highlights': ['Choosing keywords with high search volume and low competition is crucial for ranking on Google.', 'Emphasizes the importance of selecting relevant keywords over a specific ratio for user engagement and content quality.', "Utilizing Google's keyword planner tool and the all in title syntax to calculate the ideal keyword ratio based on search volume and competition.", 'Relevancy is crucial for driving website traffic and engagement, prioritizing relevant keywords over volume and competition.', "Emphasizes the importance of commercial intent keywords like 'buying' or 'download' for specific business objectives and better conversion rates.", 'Advocates for using both primary and secondary keywords to increase the chances of ranking for relevant content and driving better engagement.', 'Encourages the use of LSI keywords linked to the primary keyword to drive relevant traffic and increase visibility on search engine result pages.', 'Provides alternative sources for keyword research, including LSI keywords, Quora, Reddit, Google suggestions, Wikipedia, and social media bookmarking platforms.', 'Using LSI keywords can improve search positioning and featured snippets, leading to better visibility on Google search.', 'Quora can be used to find relevant keywords with high search volume for specific topics, such as healthy dieting.', 'Google search provides LSI related keywords at the top and bottom of the search results, which can be used to support primary keywords and the content being written about.', "Google's autocomplete predictions are based on factors like past user searches, and one can find popular keyword queries by typing in a keyword in Google's search bar.", "Google's keyword planner provides search volume and seasonality for keywords, as well as related keywords for a given search query.", 'Wikipedia can be utilized to find relevant keywords from various sections such as meta description, first paragraph, content section, see also section, and references section.', 'The Keyword It tool in Reddit helps in finding relevant keywords with high search volume, providing valuable information for keyword research.', 'Keyword clustering allows for grouping related keywords together to improve SEO, providing more diversity and opportunity for higher ranking.', 'Google Ads Keyword Planner provides average monthly search volume over the past 12 months, information on seasonality, and competition analysis for keywords.', 'Moz provides search volume and difficulty level for keywords, aiding in keyword research and selection.']}, {'end': 10281.615, 'segs': [{'end': 8899.087, 'src': 'embed', 'start': 8794.301, 'weight': 0, 'content': [{'end': 8801.427, 'text': 'So, if you need to get to these settings at any time, you could simply just click on the sprocket or the admin icon,', 'start': 8794.301, 'duration': 7.126}, {'end': 8807.994, 'text': "and then you'll be prompted to choose any one of these settings here that you want to edit or alter.", 'start': 8801.427, 'duration': 6.567}, {'end': 8811.06, 'text': "So now let's take a look at some Google Analytics reports.", 'start': 8808.214, 'duration': 2.846}, {'end': 8818.895, 'text': "So once you've actually set up your account, you have a number of different reports that you have available to you in Google Analytics.", 'start': 8811.42, 'duration': 7.475}, {'end': 8822.295, 'text': "So we're going to take a look at, You know, customize reports.", 'start': 8818.955, 'duration': 3.34}, {'end': 8828.158, 'text': "we're going to get real time audience reports, acquisition, behavior and conversion.", 'start': 8822.295, 'duration': 5.863}, {'end': 8835.802, 'text': 'So these are all the different reporting buckets, if you will, that you have available to you in Google analytics.', 'start': 8828.158, 'duration': 7.644}, {'end': 8840.045, 'text': "so if I'm an admin and I'm looking at the Google demo account,", 'start': 8835.802, 'duration': 4.243}, {'end': 8842.786, 'text': "let's start out by looking at real time.", 'start': 8840.385, 'duration': 2.401}, {'end': 8848.207, 'text': 'so if I click on the real time report and I just click on overview,', 'start': 8842.786, 'duration': 5.421}, {'end': 8857.03, 'text': 'so basically what this is going to do is show me at this point in time how many users I actually have active on the website.', 'start': 8848.207, 'duration': 8.823}, {'end': 8865.714, 'text': "okay, so that's why they call it real time reporting, because it allows you to see the behavior users who are currently on your website.", 'start': 8857.03, 'duration': 8.684}, {'end': 8877.244, 'text': 'and so this is the overview report under real time and you can see here I can see that 79% of my users are coming from desktop, 18%,', 'start': 8865.714, 'duration': 11.53}, {'end': 8881.808, 'text': '20% are coming from mobile and then approximately 3% are coming from tablet.', 'start': 8877.244, 'duration': 4.564}, {'end': 8885.712, 'text': 'here I can see how they actually came to the website.', 'start': 8881.808, 'duration': 3.904}, {'end': 8888.294, 'text': 'so this is the referring source.', 'start': 8885.712, 'duration': 2.582}, {'end': 8895.843, 'text': "if they came from, say, search or social, i can see the source there and i can see what pages they're active on,", 'start': 8888.294, 'duration': 7.549}, {'end': 8899.087, 'text': "and then here i can see what locations where they're located.", 'start': 8895.843, 'duration': 3.244}], 'summary': 'Google analytics provides various reports including real-time user behavior and source analysis.', 'duration': 104.786, 'max_score': 8794.301, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M8794301.jpg'}, {'end': 9680.423, 'src': 'embed', 'start': 9654.296, 'weight': 1, 'content': [{'end': 9659.182, 'text': "if you actually like a report and you think you're going to look at that report multiple times,", 'start': 9654.296, 'duration': 4.886}, {'end': 9663.388, 'text': 'then you can simply just go ahead and click save at the top here.', 'start': 9659.182, 'duration': 4.206}, {'end': 9667.953, 'text': "So if I click save, I'm going to enter a name for this report.", 'start': 9663.608, 'duration': 4.345}, {'end': 9669.956, 'text': "I'm just going to call it mobile report.", 'start': 9668.013, 'duration': 1.943}, {'end': 9680.423, 'text': "And click OK, and then what's going to happen is it's going to be located under save reports and save reports is located under customization.", 'start': 9670.296, 'duration': 10.127}], 'summary': "Save reports for future access, e.g. 'mobile report' under 'save reports' in 'customization'.", 'duration': 26.127, 'max_score': 9654.296, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M9654296.jpg'}, {'end': 9793.405, 'src': 'embed', 'start': 9764.263, 'weight': 4, 'content': [{'end': 9766.565, 'text': 'I can narrow that down if I wanted to.', 'start': 9764.263, 'duration': 2.302}, {'end': 9774.693, 'text': 'I can just search for the United States, I can choose a specific state and then I can choose a particular site size.', 'start': 9766.565, 'duration': 8.128}, {'end': 9777.555, 'text': "so here I'm choosing sites by daily session.", 'start': 9774.693, 'duration': 2.862}, {'end': 9784.02, 'text': 'so these are sites that have a an average of 5,000 to almost 10,000 sessions a day.', 'start': 9777.555, 'duration': 6.465}, {'end': 9793.405, 'text': 'And so in this vertical education in the United States, sites that have 5,000 to 9,999 sessions per day.', 'start': 9784.22, 'duration': 9.185}], 'summary': 'In the education vertical in the united states, sites have 5,000 to 9,999 daily sessions.', 'duration': 29.142, 'max_score': 9764.263, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M9764263.jpg'}], 'start': 7975.285, 'title': 'Google analytics setup and usage', 'summary': "Covers setting up a google analytics account, including creating, naming, and choosing industry category, using moz's keyword explorer tool, selecting relevant industry and time zone, adding tracking code using google tag manager, accessing demo account for user behavior insights, understanding new vs returning users, and utilizing benchmarking data for site performance comparison.", 'chapters': [{'end': 8152.464, 'start': 7975.285, 'title': 'Setting up google analytics', 'summary': "Covers setting up a google analytics account, including creating, naming, and choosing industry category, which only requires a google id and login, and also discusses using moz's keyword explorer tool to analyze keyword metrics and backlinks.", 'duration': 177.179, 'highlights': ['The chapter covers setting up a Google Analytics account, including creating, naming, and choosing industry category, which only requires a Google ID and login. It discusses the series of steps to set up a Google Analytics account, including choosing an account name, property name, and industry category, and highlights that only a Google ID and login are needed to get the account going.', "The chapter also discusses using Moz's keyword explorer tool to analyze keyword metrics and backlinks. It mentions using Moz's keyword explorer tool to analyze keyword metrics, such as the expected organic click-through rate, and backlinks for the keyword of interest."]}, {'end': 8599.909, 'start': 8152.464, 'title': 'Setting up google analytics account', 'summary': 'Discusses the importance of selecting the relevant industry and time zone, opting into benchmarking, technical support, and account specialist, and the recommended method of adding the google analytics tracking code using google tag manager, aiming to help businesses effectively track and analyze website behavior.', 'duration': 447.445, 'highlights': ["The importance of selecting the relevant industry and time zone is emphasized to ensure accurate data collection and analysis in Google Analytics. It's crucial to choose the most relevant industry associated with the business for accurate data collection and analysis in Google Analytics, as well as selecting the correct time zone to ensure the day's start and end align with the analytics data.", 'Opting into benchmarking, technical support, and account specialist is recommended to leverage Google Analytics effectively. Opting into benchmarking allows sharing of anonymous data with others in the same industry for performance comparison, while opting into technical support and account specialist enables Google to assist in case of issues, enhancing the utilization of Google Analytics.', 'The recommended method of adding the Google Analytics tracking code is through Google Tag Manager, providing a more efficient and manageable way of implementing the tracking code. Using Google Tag Manager to add the Google Analytics tracking code is suggested for easier management and implementation, as it allows for centralized control and firing of page views without directly adding the tracking code to the website.']}, {'end': 9195.992, 'start': 8599.909, 'title': 'Understanding google analytics demo account', 'summary': 'Discusses the benefits of accessing google analytics demo account, setting up google analytics account, and utilizing real-time and audience reporting, offering insights into user behavior and demographics.', 'duration': 596.083, 'highlights': ['Accessing Google Analytics demo account allows users to understand how Google Analytics works without adding any code to the website. Accessing the demo account is recommended for those who want to understand Google Analytics without adding code to their website.', 'Real-time reporting in Google Analytics provides insights into active users, traffic sources, user locations, and event tracking. Real-time reporting allows users to monitor active users, traffic sources, user locations, and event tracking.', 'Audience reporting in Google Analytics offers information on user demographics, language, location, and device usage. Audience reporting provides insights into user demographics, language, location, and device usage.', 'Google Analytics provides settings for account, property, and view management, including options to add users, set up goals, filters, and segments. Google Analytics offers settings for account, property, and view management, allowing users to add users, set up goals, filters, and segments.']}, {'end': 9654.296, 'start': 9195.992, 'title': 'Google analytics: new vs returning users', 'summary': 'Explains how google analytics tracks new and returning users, provides insights on user demographics, behaviors, and conversions, emphasizing the significance of monitoring mobile traffic and engagement metrics, such as bounce rate and e-commerce conversion rate.', 'duration': 458.304, 'highlights': ['Google Analytics differentiates new vs returning users by storing cookies in the browser and categorizes the traffic, with over three quarters being new users and about 23-24% being returning users over a specific period, allowing for comprehensive user analysis. Google Analytics tracks and categorizes user traffic, revealing that over three quarters are new users and about 23-24% are returning users over a specific period, enabling in-depth user analysis.', 'Detailed insights on user demographics, including age ranges and gender distribution, with approximately 47% of users falling in the 25-34 age range and 66% representing males, enabling effective targeting and content customization. The report provides detailed user demographic insights, such as age ranges and gender distribution, with approximately 47% of users in the 25-34 age range and 66% being males, facilitating targeted marketing and content personalization.', 'Mobile traffic represents approximately 27% of the total traffic, with insights on user behavior, such as bounce rate, average pages per session, and e-commerce conversion rate, highlighting the significance of mobile optimization and monitoring. The report emphasizes the importance of mobile optimization and monitoring, as mobile traffic accounts for around 27% of total traffic, providing insights on user behavior metrics like bounce rate, average pages per session, and e-commerce conversion rate.']}, {'end': 10281.615, 'start': 9654.296, 'title': 'Analytics report & benchmarking', 'summary': 'Discusses the features of saving reports, accessing benchmarking data to compare site performance against others in the same industry, and analyzing traffic acquisition channels and conversions in google analytics.', 'duration': 627.319, 'highlights': ['Benchmarking Opting into benchmarking allows comparison of site performance against others in the same industry, country, region, and website size, providing insights to improve performance.', 'Traffic Acquisition Channels Provides detailed insights into how users are driven to the website via default channels including organic search, direct, referral, social, paid search, and display ads, enabling evaluation of the effectiveness of each channel in driving traffic.', 'Conversions Analysis Enables tracking of conversions by channel, including the calculation of conversion rate, number of transactions, and revenue generated, offering valuable information to optimize marketing strategies.', 'Report Saving Options Allows users to save reports for future reference and export them in various formats including PDF, Google Sheet, Excel, and common delimited file, enhancing accessibility and usability of the data.']}], 'duration': 2306.33, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M7975285.jpg', 'highlights': ['Setting up Google Analytics account: creating, naming, and choosing industry category with only Google ID and login.', "Using Moz's keyword explorer tool to analyze keyword metrics and backlinks.", 'Selecting relevant industry and time zone for accurate data collection and analysis in Google Analytics.', 'Opting into benchmarking, technical support, and account specialist for effective Google Analytics utilization.', 'Adding Google Analytics tracking code through Google Tag Manager for efficient implementation.', 'Accessing Google Analytics demo account to understand its functionality without adding code to the website.', 'Real-time reporting in Google Analytics for insights into active users, traffic sources, user locations, and event tracking.', 'Audience reporting in Google Analytics offering information on user demographics, language, location, and device usage.', 'Google Analytics settings for account, property, and view management, including adding users, setting up goals, filters, and segments.', 'Differentiating new vs returning users in Google Analytics for comprehensive user analysis.', 'Detailed insights on user demographics, age ranges, and gender distribution for effective targeting and content customization.', 'Significance of mobile optimization and monitoring due to approximately 27% mobile traffic.', 'Benchmarking for comparison of site performance against others in the same industry, country, region, and website size.', 'Traffic acquisition channels providing detailed insights into user traffic sources.', 'Conversions analysis for tracking conversions by channel and optimizing marketing strategies.', 'Report saving options allowing users to save and export reports in various formats for future reference.']}, {'end': 12629.249, 'segs': [{'end': 10358.972, 'src': 'embed', 'start': 10330.368, 'weight': 10, 'content': [{'end': 10333.83, 'text': "So you could see I've spent $810 over the last 30 days and received $858 in revenue.", 'start': 10330.368, 'duration': 3.462}, {'end': 10346.419, 'text': 'So you want to make sure that you link up your google ads account to your google analytics account.', 'start': 10333.85, 'duration': 12.569}, {'end': 10354.608, 'text': 'for this very reason, you want to be able to see how your google ads campaigns perform once the users get to your website,', 'start': 10346.419, 'duration': 8.189}, {'end': 10358.972, 'text': "and so i want to see if they're engaging and i want to see if they're converting.", 'start': 10354.608, 'duration': 4.364}], 'summary': 'Spent $810, received $858 in revenue; link google ads to analytics to track campaign performance, user engagement, and conversions.', 'duration': 28.604, 'max_score': 10330.368, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M10330368.jpg'}, {'end': 10628.961, 'src': 'embed', 'start': 10600.765, 'weight': 3, 'content': [{'end': 10604.488, 'text': 'Okay, so this gives me a sense of how my pages performed.', 'start': 10600.765, 'duration': 3.723}, {'end': 10608.63, 'text': 'So again, I can look at total page views and then engagement.', 'start': 10604.748, 'duration': 3.882}, {'end': 10615.635, 'text': 'So, ideally, what you want to do with a report like this is if a user is not engaging on the page,', 'start': 10608.891, 'duration': 6.744}, {'end': 10617.997, 'text': 'then that should tell you something about the page itself.', 'start': 10615.635, 'duration': 2.362}, {'end': 10625.88, 'text': "If they're not engaging, if the bounce rate's high, if the time on page is low, if the exit percentage of exit rate is high,", 'start': 10618.337, 'duration': 7.543}, {'end': 10628.961, 'text': 'then you probably want to do something with that page.', 'start': 10625.88, 'duration': 3.081}], 'summary': 'Analyze page performance using total views and engagement metrics to improve user engagement and reduce bounce rate.', 'duration': 28.196, 'max_score': 10600.765, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M10600765.jpg'}, {'end': 10860.743, 'src': 'embed', 'start': 10837.786, 'weight': 14, 'content': [{'end': 10846.49, 'text': 'so, for example, I can look at this particular page here, this Google redesign shop by brand slash, YouTube page, line number five.', 'start': 10837.786, 'duration': 8.704}, {'end': 10852.656, 'text': 'If I look at line number five, I can see the average load time of this page is eight seconds, almost nine seconds.', 'start': 10846.63, 'duration': 6.026}, {'end': 10854.998, 'text': "okay?. That's an eternity to some people.", 'start': 10852.656, 'duration': 2.342}, {'end': 10857.44, 'text': 'Now, notice this link next to it.', 'start': 10855.278, 'duration': 2.162}, {'end': 10860.743, 'text': "So Google's recommending seven total suggestions.", 'start': 10857.64, 'duration': 3.103}], 'summary': "Google's page has an average load time of 8-9 seconds, with 7 total suggestions.", 'duration': 22.957, 'max_score': 10837.786, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M10837786.jpg'}, {'end': 10935.193, 'src': 'embed', 'start': 10909.452, 'weight': 5, 'content': [{'end': 10914.294, 'text': 'And now that report is going to be saved under customization under save reports.', 'start': 10909.452, 'duration': 4.842}, {'end': 10918.177, 'text': "let's jump from behavior to conversions now.", 'start': 10914.574, 'duration': 3.603}, {'end': 10925.124, 'text': 'conversion reporting is arguably the most important section in in google analytics,', 'start': 10918.177, 'duration': 6.947}, {'end': 10935.193, 'text': "because what the conversions reporting allows us to do is see how people are converting or if they're not converting on our website.", 'start': 10925.124, 'duration': 10.069}], 'summary': 'Google analytics conversion reporting tracks website conversions, crucial for understanding user behavior.', 'duration': 25.741, 'max_score': 10909.452, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M10909452.jpg'}, {'end': 11121.178, 'src': 'embed', 'start': 11094.631, 'weight': 11, 'content': [{'end': 11098.773, 'text': 'So if I want to look at it by goal, I can just choose the goal option here.', 'start': 11094.631, 'duration': 4.142}, {'end': 11103.274, 'text': 'So if I want to look at, for example, Goal two, engaged users.', 'start': 11099.033, 'duration': 4.241}, {'end': 11105.555, 'text': 'This was the pages per session.', 'start': 11103.715, 'duration': 1.84}, {'end': 11117.958, 'text': 'I can see that I had a conversion rate of 10%, meaning that I had 7,000 of all the users that came to the website, 7,000 goal completions,', 'start': 11105.955, 'duration': 12.003}, {'end': 11121.178, 'text': 'meaning 7,106 users looked at 10 pages or more on my website.', 'start': 11117.958, 'duration': 3.22}], 'summary': 'Goal two, engaged users, achieved a 10% conversion rate with 7,000 goal completions out of 71,060 users who viewed 10 pages or more.', 'duration': 26.547, 'max_score': 11094.631, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M11094631.jpg'}, {'end': 12096.305, 'src': 'embed', 'start': 12070.251, 'weight': 2, 'content': [{'end': 12078.315, 'text': "and let's just say you're even thinking about getting ready to launch some type of campaign on maybe google or facebook and you want to drive traffic to your website.", 'start': 12070.251, 'duration': 8.064}, {'end': 12085.119, 'text': "fair enough, you're joining the millions of other websites that are out there, that have interactivity, that also drive traffic to the website.", 'start': 12078.315, 'duration': 6.804}, {'end': 12089.902, 'text': 'so in comes google tag manager, and so tag manager is important because again,', 'start': 12085.119, 'duration': 4.783}, {'end': 12096.305, 'text': 'we know we want to track people coming from that facebook campaign or that google campaign interacting with our site.', 'start': 12089.902, 'duration': 6.403}], 'summary': 'Google tag manager is essential for tracking traffic from google or facebook campaigns to websites.', 'duration': 26.054, 'max_score': 12070.251, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M12070251.jpg'}, {'end': 12325.965, 'src': 'embed', 'start': 12256.581, 'weight': 0, 'content': [{'end': 12258.684, 'text': 'Think of those as toys and you have a Toy Box.', 'start': 12256.581, 'duration': 2.103}, {'end': 12262.125, 'text': "Okay, well that's what this code is and that's what a container is.", 'start': 12259.204, 'duration': 2.921}, {'end': 12266.007, 'text': "The code is the code and that's gonna go into the toy box or container.", 'start': 12262.345, 'duration': 3.662}, {'end': 12271.069, 'text': 'And so the way Tag Manager works is you have tags, triggers, and variables.', 'start': 12266.307, 'duration': 4.762}, {'end': 12278.411, 'text': 'So if I take my Facebook tracking code and put it into a container, I need to set up a tag and a trigger.', 'start': 12271.129, 'duration': 7.282}, {'end': 12280.932, 'text': "Okay, so let's take a look at what that is.", 'start': 12278.431, 'duration': 2.501}, {'end': 12287.855, 'text': "So first, if I go back to Tag Manager, I'm gonna have an account and if I have an account, I'm going to have a container.", 'start': 12281.012, 'duration': 6.843}, {'end': 12297.924, 'text': "so here i'm just going to click on an account with a container, and a container is nothing more than what website you're adding the tracking code to.", 'start': 12288.155, 'duration': 9.769}, {'end': 12299.706, 'text': "okay, that's all the container is.", 'start': 12297.924, 'duration': 1.782}, {'end': 12304.711, 'text': "we're just letting tag manager know this is the website we're adding all this code to.", 'start': 12299.706, 'duration': 5.005}, {'end': 12308.453, 'text': 'so you have tags, triggers and variables.', 'start': 12305.111, 'duration': 3.342}, {'end': 12310.894, 'text': "that's the structure of tag manager.", 'start': 12308.453, 'duration': 2.441}, {'end': 12313.536, 'text': 'so tags are just what it says.', 'start': 12310.894, 'duration': 2.642}, {'end': 12315.577, 'text': 'tags, what are we trying to quote?', 'start': 12313.536, 'duration': 2.041}, {'end': 12316.597, 'text': 'unquote tag?', 'start': 12315.577, 'duration': 1.02}, {'end': 12319.359, 'text': "well, if it's google analytics, that's easy.", 'start': 12316.597, 'duration': 2.762}, {'end': 12321.58, 'text': 'here i can see i have google analytics.', 'start': 12319.359, 'duration': 2.221}, {'end': 12325.965, 'text': "So if I click on Google Analytics, here's my tag.", 'start': 12322.381, 'duration': 3.584}], 'summary': 'Google analytics tag is set up in tag manager using a container for tracking code.', 'duration': 69.384, 'max_score': 12256.581, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M12256581.jpg'}, {'end': 12431.28, 'src': 'embed', 'start': 12400.699, 'weight': 6, 'content': [{'end': 12402.581, 'text': "okay, that's my tag.", 'start': 12400.699, 'duration': 1.882}, {'end': 12403.862, 'text': 'so when is it going to fire?', 'start': 12402.581, 'duration': 1.281}, {'end': 12407.646, 'text': "well, it's going to fire on a specific domain or subdomain.", 'start': 12403.862, 'duration': 3.784}, {'end': 12409.348, 'text': "that's basically what we're doing.", 'start': 12407.646, 'duration': 1.702}, {'end': 12414.533, 'text': "we're trying to tell gtm when to fire that particular tag.", 'start': 12409.348, 'duration': 5.185}, {'end': 12417.254, 'text': 'so those are the three main components.', 'start': 12414.813, 'duration': 2.441}, {'end': 12425.277, 'text': 'a tag, okay, which is going to contain the javascript code that you get from, say, facebook, the trigger.', 'start': 12417.254, 'duration': 8.023}, {'end': 12431.28, 'text': "so you're going to go into tag manager and tell tag manager want to fire that code, that's the trigger.", 'start': 12425.277, 'duration': 6.003}], 'summary': 'Using google tag manager to fire a tag on a specific domain or subdomain.', 'duration': 30.581, 'max_score': 12400.699, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M12400699.jpg'}, {'end': 12476.77, 'src': 'embed', 'start': 12451.213, 'weight': 17, 'content': [{'end': 12458.401, 'text': 'so common use variables include, say, page path or page url or host name or click class.', 'start': 12451.213, 'duration': 7.188}, {'end': 12465.325, 'text': "again, they're there, and these examples i just gave you are there to get your tag and trigger to work.", 'start': 12458.401, 'duration': 6.924}, {'end': 12466.906, 'text': "think about it that way, they're just.", 'start': 12465.325, 'duration': 1.581}, {'end': 12467.986, 'text': "that's a component.", 'start': 12466.906, 'duration': 1.08}, {'end': 12473.348, 'text': 'and if i go into tag manager here and here on the left side i can see variables.', 'start': 12467.986, 'duration': 5.362}, {'end': 12476.77, 'text': 'so remember, i have built in and user defined.', 'start': 12473.348, 'duration': 3.422}], 'summary': 'Commonly used variables in tag manager include page path, page url, host name, and click class. remember that there are built-in and user-defined variables.', 'duration': 25.557, 'max_score': 12451.213, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M12451213.jpg'}, {'end': 12552.242, 'src': 'embed', 'start': 12525.614, 'weight': 9, 'content': [{'end': 12529.578, 'text': "but let's just say you have a facebook pixel tracking code.", 'start': 12525.614, 'duration': 3.964}, {'end': 12532.501, 'text': "you're going to choose custom and you're going to put the code here.", 'start': 12529.818, 'duration': 2.683}, {'end': 12533.983, 'text': "So that's part of the tag.", 'start': 12532.702, 'duration': 1.281}, {'end': 12537.748, 'text': 'And then the trigger again is there to get the tag to fire.', 'start': 12534.243, 'duration': 3.505}, {'end': 12546.899, 'text': "So you're telling GTM when to fire the tag and the variable is there to help you make sure that that trigger and that tag work together.", 'start': 12537.768, 'duration': 9.131}, {'end': 12550.281, 'text': "so that's how all three kind of work together.", 'start': 12547.139, 'duration': 3.142}, {'end': 12552.242, 'text': 'you need the tag to put the code.', 'start': 12550.281, 'duration': 1.961}], 'summary': 'Using google tag manager, set up facebook pixel tracking by adding the code in the custom section and using triggers and variables for proper functioning.', 'duration': 26.628, 'max_score': 12525.614, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M12525614.jpg'}, {'end': 12641.7, 'src': 'embed', 'start': 12612.755, 'weight': 12, 'content': [{'end': 12614.496, 'text': 'Otherwise, your tag will never fire.', 'start': 12612.755, 'duration': 1.741}, {'end': 12621.782, 'text': 'And then the variable was there again, it stores the information when defining a trigger or transferring data to tag.', 'start': 12614.676, 'duration': 7.106}, {'end': 12624.385, 'text': 'So a variable has a variety of data.', 'start': 12621.862, 'duration': 2.523}, {'end': 12629.249, 'text': 'Okay So you pick and choose the variable you want to use with that trigger.', 'start': 12624.405, 'duration': 4.844}, {'end': 12637.836, 'text': "Okay So you're making sure that by defining a variable, you're making sure that you're telling GTM, how that trigger should be fired.", 'start': 12629.269, 'duration': 8.567}, {'end': 12641.7, 'text': "So let's take a look at another example here of how all three play together.", 'start': 12637.977, 'duration': 3.723}], 'summary': 'Defining variables in gtm ensures proper trigger firing and data transfer.', 'duration': 28.945, 'max_score': 12612.755, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M12612755.jpg'}], 'start': 10281.815, 'title': 'Google ads, analytics, and tag manager', 'summary': 'Covers how to link google ads to analytics, analyze campaign data, and measure performance, behavior reporting in google analytics, setting up conversions and goals, and introduces google tag manager for tracking website interactivity and traffic.', 'chapters': [{'end': 10402.317, 'start': 10281.815, 'title': 'Google ads performance analysis', 'summary': 'Discusses how to link google ads to analytics, analyze campaign data, and measure the performance of google ads campaigns, with insights on click costs, revenue, and conversion tracking.', 'duration': 120.502, 'highlights': ['You can link Google Ads to Analytics to track the performance of Google Ads campaigns, including the number of visitors from Google Ads, cost per click, and revenue generated.', "It's important to monitor the conversion rates of Google Ads campaigns, especially since payment is based on clicks, as shown by the example of spending $810 and receiving $858 in revenue over the last 30 days.", 'Reports under Google Ads allow analysis by keywords, search queries, hour of the day, and display targeting, providing comprehensive insights into campaign performance.', "Analytics also enables tracking of various types of campaigns, such as those on Facebook, email, Twitter, or Instagram, under the 'all campaigns' section."]}, {'end': 10909.032, 'start': 10402.557, 'title': 'Google analytics behavior reporting', 'summary': 'Covers how to analyze user behavior on a website using google analytics, including metrics on campaign performance, user engagement, and site speed, emphasizing the importance of these insights for optimizing website performance and user experience.', 'duration': 506.475, 'highlights': ['The importance of analyzing user behavior and campaign performance through Google Analytics. The chapter emphasizes the ability to view campaign metrics, e-commerce performance, and user engagement to optimize website performance and user experience.', 'The significance of behavior reports in understanding user engagement and traffic sources. The behavior reports provide insights into user behavior on the website, including traffic sources such as organic, direct, and social, to measure user engagement and optimize website performance.', 'Understanding the metrics in behavior reports, including page views, unique page views, bounce rate, and exit rate. The behavior reports offer metrics such as page views, unique page views, bounce rate, and exit rate, providing valuable insights into user engagement and website performance.', 'Analyzing landing page performance and its impact on user engagement and conversions. The landing page report enables the analysis of user engagement, bounce rate, time on site, and contribution to goals or conversions, providing crucial information for optimizing landing pages and driving conversions.', 'Importance of site speed and its impact on user behavior and search ranking. Site speed is highlighted as a crucial factor affecting user behavior and organic search ranking, with the chapter emphasizing the correlation between page load time and user experience, as well as providing insights into improving site speed through speed suggestions.']}, {'end': 11411.29, 'start': 10909.452, 'title': 'Google analytics: conversions and goals', 'summary': 'Covers the setup of goals in google analytics, including four different goal types: pages per session, destination, event, and duration, and the measurement of goal completions, conversion rates, and multi-channel funnels.', 'duration': 501.838, 'highlights': ['The chapter covers the setup of goals in Google Analytics, including four different goal types: pages per session, destination, event, and duration. The transcript explains the process of setting up goals in Google Analytics, outlining the four different goal types available: pages per session, destination, event, and duration.', "The measurement of goal completions and conversion rates is discussed, with an example of a 10% conversion rate for the 'pages per session' goal type. The transcript provides an example of a 10% conversion rate for the 'pages per session' goal type, indicating 7,106 users looked at 10 pages or more on the website.", 'The multi-channel funnel report is explained, illustrating how different channels work together to drive conversions, with specific examples of top conversion paths and channel groupings. The transcript details the multi-channel funnel report, demonstrating how different channels work together to drive conversions and providing specific examples of top conversion paths and channel groupings.']}, {'end': 12069.891, 'start': 11411.57, 'title': 'Introduction to google tag manager', 'summary': 'Introduces google tag manager (gtm) as a tool that allows tracking of website interactivity and deployment of tracking tags, highlighting benefits such as bypassing web developers, high security, and event tracking.', 'duration': 658.321, 'highlights': ['GTM allows tracking of website interactivity, including clicks, form submissions, and chat functionality, beyond just page views. GTM helps in tracking various interactions on a website, such as clicking play buttons, form submissions, and chat functionality, providing a comprehensive view of user behavior.', "GTM enables quick deployment of tracking tags, bypassing the need for web developers or webmasters, leading to faster tag updates. GTM allows marketers to bypass the web developer's queue and quickly turn around tracking updates, ensuring timely implementation for marketing campaigns.", 'Tag Manager offers high security with different levels of permissions and versioning control, allowing the rollback to previous versions if needed. Tag Manager provides high security with permissions control and versioning, offering peace of mind by allowing rollback to previous versions in case of issues after publishing.', 'GTM facilitates event tracking, allowing tracking of various user interactions on the website, and it is a free tool with no limit on the number of tracking codes that can be added. GTM provides event tracking for various user interactions and offers unlimited tracking code additions with no cost, making it a versatile and cost-effective tool for website analytics.']}, {'end': 12629.249, 'start': 12070.251, 'title': 'Google tag manager basics', 'summary': 'Outlines how google tag manager facilitates the tracking of website traffic from campaigns on platforms like google and facebook by explaining its functionality, structure, and components such as tags, triggers, and variables.', 'duration': 558.998, 'highlights': ['Google Tag Manager facilitates tracking of website traffic from campaigns on platforms like Google and Facebook. It explains the importance of Google Tag Manager in tracking people coming from Facebook or Google campaigns and interacting with the site.', 'The structure of Google Tag Manager involves tags, triggers, and variables. It details the structure of Google Tag Manager, which consists of tags for tracking codes, triggers for firing the tracking code, and variables to support the tag and trigger functionality.', 'Tags, triggers, and variables are essential components of Google Tag Manager. It explains the role of each component - tags containing tracking codes, triggers determining when to fire the codes, and variables providing additional information for tags and triggers to work.']}], 'duration': 2347.434, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M10281815.jpg', 'highlights': ['Link Google Ads to Analytics to track campaign performance, including visitors, cost per click, and revenue.', 'Monitor conversion rates of Google Ads campaigns, especially since payment is based on clicks.', 'Analyze Google Ads reports by keywords, search queries, hour of the day, and display targeting.', "Track various campaign types like Facebook, email, Twitter, or Instagram under 'all campaigns' in Analytics.", 'View campaign metrics, e-commerce performance, and user engagement to optimize website performance.', 'Behavior reports provide insights into user engagement and traffic sources like organic, direct, and social.', 'Metrics in behavior reports include page views, unique page views, bounce rate, and exit rate.', 'Analyze landing page performance, user engagement, bounce rate, time on site, and contribution to goals.', 'Site speed impacts user behavior and search ranking, emphasizing the correlation between page load time and user experience.', 'Setup goals in Google Analytics, including pages per session, destination, event, and duration.', "Measure goal completions and conversion rates, with an example of a 10% conversion rate for 'pages per session'.", 'Multi-channel funnel report illustrates how different channels work together to drive conversions.', 'GTM tracks website interactivity, clicks, form submissions, and chat functionality, beyond page views.', 'GTM allows quick deployment of tracking tags, bypassing the need for web developers or webmasters.', 'Tag Manager offers high security with different levels of permissions and versioning control.', 'GTM facilitates event tracking, allowing tracking of various user interactions on the website.', 'Google Tag Manager tracks website traffic from campaigns on platforms like Google and Facebook.', 'The structure of Google Tag Manager involves tags, triggers, and variables, each playing a specific role.']}, {'end': 13504.415, 'segs': [{'end': 12952.355, 'src': 'embed', 'start': 12923.676, 'weight': 5, 'content': [{'end': 12929.04, 'text': "and so again, your code needs to go in the header and there's another script that needs to go in the body.", 'start': 12923.676, 'duration': 5.364}, {'end': 12935.806, 'text': "and if you're not sure how to add the code to your website, well, you can always click on the quick start guide here, Okay.", 'start': 12929.04, 'duration': 6.766}, {'end': 12942.51, 'text': "And that'll take you to a quick start guide page, a reference page related to Google tag manager.", 'start': 12935.866, 'duration': 6.644}, {'end': 12945.652, 'text': "So let's talk about creating a tag.", 'start': 12942.75, 'duration': 2.902}, {'end': 12952.355, 'text': "So once you get tag manager installed, I'm sure you're excited to get going and create that first tag.", 'start': 12945.872, 'duration': 6.483}], 'summary': 'Guide for adding code to website and creating first tag in google tag manager.', 'duration': 28.679, 'max_score': 12923.676, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M12923676.jpg'}, {'end': 13045.03, 'src': 'embed', 'start': 13017.264, 'weight': 0, 'content': [{'end': 13020.566, 'text': "it's going to ask me to set up, select a variable,", 'start': 13017.264, 'duration': 3.302}, {'end': 13028.912, 'text': "and so what you're going to do is you're going to select new variable and what you're going to do is you're actually going to go and add your tracking id here.", 'start': 13020.566, 'duration': 8.346}, {'end': 13030.253, 'text': "that's going to be your variable.", 'start': 13028.912, 'duration': 1.341}, {'end': 13033.276, 'text': 'so where do i get my tracking id in analytics?', 'start': 13030.253, 'duration': 3.023}, {'end': 13040.124, 'text': "well, if i'm in analytics, I'm going to go to admin and then, under property settings, I'm going to see my tracking ID.", 'start': 13033.276, 'duration': 6.848}, {'end': 13045.03, 'text': 'And all you need to do then is go to tag manager and paste copy.', 'start': 13040.384, 'duration': 4.646}], 'summary': 'Set up a new variable by adding a tracking id in analytics and paste it in tag manager.', 'duration': 27.766, 'max_score': 13017.264, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M13017264.jpg'}, {'end': 13079.957, 'src': 'embed', 'start': 13052.64, 'weight': 4, 'content': [{'end': 13056.062, 'text': "then, when you create that variable, you're going to see it in the drop down here.", 'start': 13052.64, 'duration': 3.422}, {'end': 13061.844, 'text': "so i've already created it and basically, that's your tag with a variable.", 'start': 13056.062, 'duration': 5.782}, {'end': 13062.705, 'text': 'then what are you going to do?', 'start': 13061.844, 'duration': 0.861}, {'end': 13064.385, 'text': "you're going to set up a trigger.", 'start': 13062.705, 'duration': 1.68}, {'end': 13067.587, 'text': 'so see, i have some triggers already set up.', 'start': 13064.385, 'duration': 3.202}, {'end': 13072.249, 'text': "you're going to see a default trigger already set up for you and that's going to be all pages.", 'start': 13067.587, 'duration': 4.662}, {'end': 13079.957, 'text': 'So ideally, what you want to do is you want to select all pages in order for analytics to fire on all pages.', 'start': 13072.549, 'duration': 7.408}], 'summary': 'Set up a variable and trigger for analytics to fire on all pages.', 'duration': 27.317, 'max_score': 13052.64, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M13052640.jpg'}, {'end': 13343.142, 'src': 'embed', 'start': 13320.917, 'weight': 3, 'content': [{'end': 13329.699, 'text': "so if I go to the website and just click refresh, then what's gonna happen is tag manager is gonna load in preview mode, just as you see here.", 'start': 13320.917, 'duration': 8.782}, {'end': 13333.34, 'text': "okay, so that's gonna take a second, couple seconds to load up.", 'start': 13329.699, 'duration': 3.641}, {'end': 13336.021, 'text': 'and now what can I see in preview mode?', 'start': 13333.34, 'duration': 2.681}, {'end': 13343.142, 'text': 'I could see that i have gtm firing, but i also have some other tags firing on this page.', 'start': 13336.021, 'duration': 7.121}], 'summary': "The website's tag manager loads in preview mode, showing gtm and other tags firing on the page.", 'duration': 22.225, 'max_score': 13320.917, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M13320917.jpg'}, {'end': 13513.881, 'src': 'embed', 'start': 13483.375, 'weight': 2, 'content': [{'end': 13492.202, 'text': "If it fires, then voila, you can go ahead and click submit and that will publish the tag and trigger and you're good to go.", 'start': 13483.375, 'duration': 8.827}, {'end': 13495.366, 'text': "that's pretty much how tag manager works.", 'start': 13492.202, 'duration': 3.164}, {'end': 13502.713, 'text': "and again i can't stress that there's an unlimited number of tags you can add to tag manager.", 'start': 13495.366, 'duration': 7.347}, {'end': 13504.415, 'text': "there's no limit.", 'start': 13503.294, 'duration': 1.121}, {'end': 13513.881, 'text': 'so you got everything from anything from google to non-google, to event tracking okay, to facebook, to anything that you want to track.', 'start': 13504.415, 'duration': 9.466}], 'summary': 'Google tag manager allows unlimited tags, including non-google, for tracking various events.', 'duration': 30.506, 'max_score': 13483.375, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M13483375.jpg'}], 'start': 12629.269, 'title': 'Google tag manager essentials', 'summary': 'Covers the basics and quick start of google tag manager, including integration of tags, triggers, and containers, setting up an account, adding tags, creating triggers and variables. it also emphasizes the importance of adding the tag manager code to the website.', 'chapters': [{'end': 12858.562, 'start': 12629.269, 'title': 'Google tag manager basics', 'summary': 'Explains the basics of google tag manager, including the integration of tags, triggers, and containers, the process of creating an account and setting up a container for a website, and the importance of adding the tag manager code to the website for the tags to work.', 'duration': 229.293, 'highlights': ['The process of creating an account and setting up a container for a website The chapter emphasizes the importance of creating a Google Tag Manager account and setting up a container for a website, providing options for setting up the container for a website, app (iOS or Android), or AMP.', 'Integration of tags, triggers, and containers The explanation of how tags, triggers, and containers work together is highlighted, emphasizing the need to define variables to tell GTM how triggers should be fired, and the integration of tags like Google Optimize without the need to deal with any code.', 'Importance of adding the Tag Manager code to the website for the tags to work The significance of adding the Tag Manager code to the website is highlighted, with the explanation that without this code, none of the tags added to the container will work, emphasizing the need for the code swap and the integration across different platforms.']}, {'end': 13504.415, 'start': 12858.642, 'title': 'Google tag manager quick start', 'summary': 'Explains the process of setting up google tag manager, including creating an account, adding tags, creating triggers, setting up variables, confirming tag firing, and the benefits of using google tag manager, with a recommendation to start with google analytics as the first tag.', 'duration': 645.773, 'highlights': ['The process of setting up Google Tag Manager, including creating an account, adding tags, creating triggers, setting up variables, and confirming tag firing The chapter provides a detailed explanation of the step-by-step process of setting up Google Tag Manager, including creating an account, adding tags, creating triggers, setting up variables, and confirming tag firing.', 'Recommendation to start with Google Analytics as the first tag in Google Tag Manager The chapter recommends starting with Google Analytics as the first tag in Google Tag Manager, emphasizing its integration with Tag Manager and the process of setting up variables and triggers for it.', 'Explanation of variables and their role in helping tags and triggers work together The chapter explains the role of variables in helping tags and triggers work together, with a specific example of setting up a variable for Google Analytics and the ability to define or use built-in variables.', 'Confirmation methods for tag firing, including using Google Tag Assistant and preview mode The chapter elaborates on methods for confirming tag firing, such as using Google Tag Assistant to identify installed tags and their firing status, as well as utilizing preview mode to test tag firing before submission.', 'Benefits of using Google Tag Manager, such as the ability to add an unlimited number of tags The chapter highlights the benefits of using Google Tag Manager, including the ability to add an unlimited number of tags, emphasizing its flexibility and scalability for managing various tracking and marketing functionalities.']}], 'duration': 875.146, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M12629269.jpg', 'highlights': ['The process of creating an account and setting up a container for a website, app, or AMP.', 'Integration of tags, triggers, and containers, emphasizing the need to define variables.', 'Importance of adding the Tag Manager code to the website for the tags to work.', 'Detailed explanation of the step-by-step process of setting up Google Tag Manager.', 'Recommendation to start with Google Analytics as the first tag in Google Tag Manager.', 'Explanation of variables and their role in helping tags and triggers work together.', 'Confirmation methods for tag firing, including using Google Tag Assistant and preview mode.', 'Benefits of using Google Tag Manager, such as the ability to add an unlimited number of tags.']}, {'end': 15676.036, 'segs': [{'end': 14169.472, 'src': 'embed', 'start': 14143.399, 'weight': 17, 'content': [{'end': 14155.444, 'text': 'And the reason why we do that in search is because we want to be able to identify the true competitive number or the true number of websites who are trying to rank for bread recipes.', 'start': 14143.399, 'duration': 12.045}, {'end': 14163.568, 'text': "And if we put in the syntax all in title colon and then our keyword bread recipes, we'll be able to see that there are 998,000 results.", 'start': 14155.724, 'duration': 7.844}, {'end': 14169.472, 'text': "That's a lot lower than $771 billion.", 'start': 14166.109, 'duration': 3.363}], 'summary': "Identified 998,000 websites competing for 'bread recipes', much lower than $771 billion.", 'duration': 26.073, 'max_score': 14143.399, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M14143399.jpg'}, {'end': 14224.878, 'src': 'embed', 'start': 14198.152, 'weight': 4, 'content': [{'end': 14204.694, 'text': 'but if we understand that there are 998 000 results with bread recipes in the title tag,', 'start': 14198.152, 'duration': 6.542}, {'end': 14211.055, 'text': 'then this tells us that those are the websites who are trying to rank number one on google for that keyword,', 'start': 14204.694, 'duration': 6.361}, {'end': 14218.296, 'text': 'and therefore those are the websites we need to jump over in order for our website to rank number one on google,', 'start': 14211.055, 'duration': 7.241}, {'end': 14224.878, 'text': "And so therefore I'm going to put in 998,000 in my spreadsheet as the competitive number.", 'start': 14218.436, 'duration': 6.442}], 'summary': '998,000 bread recipe websites competing for top google rank.', 'duration': 26.726, 'max_score': 14198.152, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M14198152.jpg'}, {'end': 14626.563, 'src': 'embed', 'start': 14604.465, 'weight': 16, 'content': [{'end': 14612.572, 'text': 'And so by looking at the volume, looking at the competition, looking at the KEI, we can choose different keywords for our page.', 'start': 14604.465, 'duration': 8.107}, {'end': 14614.473, 'text': "And that's what we mean by clustering.", 'start': 14612.952, 'duration': 1.521}, {'end': 14617.616, 'text': 'We want to cluster keywords into a content theme.', 'start': 14614.493, 'duration': 3.123}, {'end': 14624.641, 'text': "So why target only one keyword per content when we can target many? Because we don't want to put all our eggs in one basket.", 'start': 14617.816, 'duration': 6.825}, {'end': 14626.563, 'text': "We don't want to target just one keyword.", 'start': 14624.661, 'duration': 1.902}], 'summary': 'Cluster keywords to target multiple, reduce risk.', 'duration': 22.098, 'max_score': 14604.465, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M14604465.jpg'}, {'end': 14677.827, 'src': 'embed', 'start': 14653.533, 'weight': 8, 'content': [{'end': 14660.696, 'text': 'we know we stand a chance of getting a majority of the volume associated with that keyword.', 'start': 14653.533, 'duration': 7.163}, {'end': 14666.316, 'text': 'And if we can get the volume, and get the traffic then we can get the conversions.', 'start': 14660.996, 'duration': 5.32}, {'end': 14677.827, 'text': "So let's move on to high quality content and talk about the impact content has on your ability to get your website ranked number one on Google.", 'start': 14666.637, 'duration': 11.19}], 'summary': 'Targeting keyword volume can lead to high traffic and conversions, impacting google ranking.', 'duration': 24.294, 'max_score': 14653.533, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M14653533.jpg'}, {'end': 14964.682, 'src': 'embed', 'start': 14940.493, 'weight': 11, 'content': [{'end': 14946.98, 'text': "So if you know something better than Phrase.io drop a comment below and we'd be interested in getting your perspective.", 'start': 14940.493, 'duration': 6.487}, {'end': 14949.123, 'text': 'So keyword research is key.', 'start': 14947.241, 'duration': 1.882}, {'end': 14952.807, 'text': 'but creating content that fulfills users requirements.', 'start': 14949.543, 'duration': 3.264}, {'end': 14954.549, 'text': 'So answering those questions.', 'start': 14952.867, 'duration': 1.682}, {'end': 14957.152, 'text': "If it's a recipe, we want to answer that question.", 'start': 14954.689, 'duration': 2.463}, {'end': 14959.696, 'text': "If it's directions, we want to answer that question.", 'start': 14957.413, 'duration': 2.283}, {'end': 14962.659, 'text': "If they don't know how to do something, we want to answer that question.", 'start': 14959.956, 'duration': 2.703}, {'end': 14964.682, 'text': "Now that's the whole idea behind content.", 'start': 14962.679, 'duration': 2.003}], 'summary': 'Keyword research is crucial in creating user-centric content that addresses specific queries.', 'duration': 24.189, 'max_score': 14940.493, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M14940493.jpg'}, {'end': 15023.733, 'src': 'embed', 'start': 14978.675, 'weight': 5, 'content': [{'end': 14980.837, 'text': 'but we also want to make the content readable.', 'start': 14978.675, 'duration': 2.162}, {'end': 14984.2, 'text': 'so in other words, you know, write for your audience.', 'start': 14980.837, 'duration': 3.363}, {'end': 14989.047, 'text': "Don't impress anybody with very high vocabulary.", 'start': 14984.665, 'duration': 4.382}, {'end': 14992.548, 'text': "type words that somebody doesn't necessarily know the meaning of.", 'start': 14989.047, 'duration': 3.501}, {'end': 14993.869, 'text': "Don't use jargon.", 'start': 14992.648, 'duration': 1.221}, {'end': 14997.55, 'text': "Don't use a street language, for example.", 'start': 14994.269, 'duration': 3.281}, {'end': 15003.732, 'text': "Use everyday common language that's just easily digestible when your audience is reading.", 'start': 14997.75, 'duration': 5.982}, {'end': 15006.674, 'text': 'And then we want to keep that content organized.', 'start': 15004.012, 'duration': 2.662}, {'end': 15010.395, 'text': 'And so when we mean organized, we want to use headers and subheaders.', 'start': 15006.874, 'duration': 3.521}, {'end': 15012.766, 'text': 'You know, break your content into paragraphs.', 'start': 15010.765, 'duration': 2.001}, {'end': 15014.607, 'text': 'Keep the flow organized.', 'start': 15012.986, 'duration': 1.621}, {'end': 15018.77, 'text': "If we can keep the flow organized, then it's going to be easier for somebody to read.", 'start': 15014.807, 'duration': 3.963}, {'end': 15023.733, 'text': "And then it's okay to add resources, especially resources from credible sites.", 'start': 15018.99, 'duration': 4.743}], 'summary': 'Write easily digestible content, use headers, subheaders, and credible resources.', 'duration': 45.058, 'max_score': 14978.675, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M14978675.jpg'}, {'end': 15116.287, 'src': 'embed', 'start': 15090.531, 'weight': 2, 'content': [{'end': 15100.956, 'text': "For example, if we want to write an article about how to write good engaging content, we don't necessarily have to write all that out as a text.", 'start': 15090.531, 'duration': 10.425}, {'end': 15102.396, 'text': 'We can create an infographic.', 'start': 15101.036, 'duration': 1.36}, {'end': 15112.044, 'text': "So for example, Here's an infographic on 20 effective ways to basically not bore your readers but write engaging content.", 'start': 15102.616, 'duration': 9.428}, {'end': 15114.146, 'text': 'So you can see this is an infographic.', 'start': 15112.244, 'duration': 1.902}, {'end': 15116.287, 'text': "It's all graphically laid out.", 'start': 15114.366, 'duration': 1.921}], 'summary': 'Creating infographics can present content in engaging and visually appealing ways.', 'duration': 25.756, 'max_score': 15090.531, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M15090531.jpg'}, {'end': 15228.864, 'src': 'embed', 'start': 15194.873, 'weight': 3, 'content': [{'end': 15199.118, 'text': 'And so images and videos are great to use in a blog post.', 'start': 15194.873, 'duration': 4.245}, {'end': 15204.483, 'text': 'So using different forms of content, you know, you always want to review your content.', 'start': 15199.398, 'duration': 5.085}, {'end': 15212.772, 'text': "When a user dwells on your webpage for a longer time, Google will tend to think, okay, this person's engaged, so we're going to rank that favorably.", 'start': 15204.724, 'duration': 8.048}, {'end': 15217.395, 'text': "so if you're using infographics, videos and images,", 'start': 15213.052, 'duration': 4.343}, {'end': 15228.864, 'text': "then the chances of somebody being more engaged are going to increase versus just text that's not well organized and written out in a way that somebody doesn't necessarily understand.", 'start': 15217.395, 'duration': 11.469}], 'summary': 'Using diverse content like images and videos can increase user engagement and webpage ranking with google.', 'duration': 33.991, 'max_score': 15194.873, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M15194873.jpg'}, {'end': 15349.155, 'src': 'embed', 'start': 15324.972, 'weight': 1, 'content': [{'end': 15333.919, 'text': "We want to make something that's going to be engaging for somebody to click on, like easy, perfect yeast bread or easy crusty French bread,", 'start': 15324.972, 'duration': 8.947}, {'end': 15335.5, 'text': "or something that's going to be engaging.", 'start': 15333.919, 'duration': 1.581}, {'end': 15339.764, 'text': 'The best bread recipes or how to make the best homemade bread.', 'start': 15336.061, 'duration': 3.703}, {'end': 15343.967, 'text': "Something that's going to draw somebody's attention to the title.", 'start': 15340.304, 'duration': 3.663}, {'end': 15345.752, 'text': 'that blog post.', 'start': 15344.671, 'duration': 1.081}, {'end': 15349.155, 'text': 'so we want to include LSI keywords.', 'start': 15345.752, 'duration': 3.403}], 'summary': 'Create engaging blog post with lsi keywords for best bread recipes.', 'duration': 24.183, 'max_score': 15324.972, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M15324972.jpg'}, {'end': 15442.342, 'src': 'embed', 'start': 15397.926, 'weight': 0, 'content': [{'end': 15406.807, 'text': "that way somebody's reading something and you have an internal link, let's just say, from a bread recipes page to banana bread recipes page.", 'start': 15397.926, 'duration': 8.881}, {'end': 15408.828, 'text': 'then they may find it interesting.', 'start': 15406.807, 'duration': 2.021}, {'end': 15411.909, 'text': 'click on that link and go to the banana bread recipes page.', 'start': 15408.828, 'duration': 3.081}, {'end': 15414.45, 'text': "so it's keeping somebody engaged on your website.", 'start': 15411.909, 'duration': 2.541}, {'end': 15424.415, 'text': "so putting in internal linking will help keep the the end user engaged, because you're offering up links that's relevant to the content.", 'start': 15414.45, 'duration': 9.965}, {'end': 15426.856, 'text': 'you always want to break up that content with images.', 'start': 15424.415, 'duration': 2.441}, {'end': 15436.659, 'text': "okay, we want to use alt tags, meaning we want to pen the image with text, so that way, if the image doesn't load,", 'start': 15426.856, 'duration': 9.803}, {'end': 15442.342, 'text': 'then at least the alt text will load, so we can incorporate call out boxes.', 'start': 15436.659, 'duration': 5.683}], 'summary': 'Internal linking keeps users engaged, use alt tags for images.', 'duration': 44.416, 'max_score': 15397.926, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M15397926.jpg'}, {'end': 15676.036, 'src': 'embed', 'start': 15652.582, 'weight': 7, 'content': [{'end': 15659.206, 'text': "but ideally you don't want to take images from other websites, just as much as you don't want to take copy.", 'start': 15652.582, 'duration': 6.624}, {'end': 15660.787, 'text': "you don't want to take images.", 'start': 15659.206, 'duration': 1.581}, {'end': 15663.028, 'text': 'use your own imagery and content.', 'start': 15660.787, 'duration': 2.241}, {'end': 15668.172, 'text': "but if you don't have imagery, then you can always go to stock photography.", 'start': 15663.028, 'duration': 5.144}, {'end': 15674.856, 'text': 'there are plenty of websites out there where you can sign up for a subscription, like Adobe stock images.', 'start': 15668.172, 'duration': 6.684}, {'end': 15676.036, 'text': 'as an example.', 'start': 15674.856, 'duration': 1.18}], 'summary': 'Avoid using images from other websites, use your own content, consider stock photography if needed.', 'duration': 23.454, 'max_score': 15652.582, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M15652582.jpg'}], 'start': 13504.415, 'title': 'Seo and keyword research', 'summary': "Explores google tag manager, seo ranking factors, 80-20 rule for keyword research, long-tail keywords, best practices using google ads keyword planner, moz's keyword explorer, and emphasizes the importance of creating high-quality content for better search engine rankings.", 'chapters': [{'end': 13689.931, 'start': 13504.415, 'title': 'Google tag manager & seo ranking', 'summary': 'Explores the functionalities of google tag manager for tracking website interactivity and delves into the factors essential for ranking number one on google, including keyword research, high quality content, on-page optimization, and offsite engagement.', 'duration': 185.516, 'highlights': ['Google Tag Manager enables tracking of website interactivity, such as button clicks, video views, and newsletter sign-ups, providing the ability to monitor user engagement on the site. Website interactivity tracking, button clicks monitoring, video views tracking, newsletter sign-ups monitoring', 'Versioning in Tag Manager allows easy access to older versions, facilitating seamless management and retrieval of previous configurations for tracking purposes. Versioning feature, easy access to older configurations', 'The crucial factors for ranking number one on Google include keyword research, high quality content creation, on-page optimization, and offsite engagement to enhance website visibility and traffic. Keyword research, high quality content, on-page optimization, offsite engagement, website visibility and traffic improvement']}, {'end': 13997.892, 'start': 13690.231, 'title': 'Seo and 80-20 rule for keyword research', 'summary': 'Discusses the 80-20 rule in seo, emphasizing the strategy of investing 20% effort for 80% results in keyword research, focusing on high volume, low competition, and relevance, and the trade-off between volume and competition. it also highlights the importance of long-tail keywords in reducing competition.', 'duration': 307.661, 'highlights': ['The 80-20 rule in SEO involves investing 20% effort for 80% results, such as targeted keywords bringing in 80% of the traffic and 20% of backlinks passing 80% link juice.', 'Keyword research focuses on targeting keywords with high volume, low competition, and high relevance to the business, aiming to find a balance between these factors.', 'Long-tail keywords, with three or more words in the phrase, have less competition but also less volume, providing a trade-off in keyword research.', 'The average search volume for keywords is determined by the number of people typing in the keyword or related terms, while the competition or difficulty is measured by the number of websites trying to rank for the same keyword.', 'Choosing keywords with low competition and high search volume, as well as those relevant to the business and targeted by competitors, is crucial in effective keyword research.']}, {'end': 14458.477, 'start': 13998.112, 'title': 'Keyword research best practices', 'summary': "Discusses the process of keyword research using google ads keyword planner, emphasizing the importance of finding keywords with high search volume and low competition, illustrated through examples of bread recipes and banana bread recipe, while also mentioning the use of tools like moz's keyword explorer and leveraging social media platforms for research.", 'duration': 460.365, 'highlights': ['The importance of finding keywords with high search volume and low competition It emphasizes the significance of identifying keywords with high search volume and low competition to optimize for better ranking on Google.', 'Use of Google Ads Keyword Planner for keyword research It recommends using the Google Ads Keyword Planner to obtain search volume and competition data for keywords.', 'Illustration of keyword research using examples of bread recipes and banana bread recipe It provides a detailed example of keyword research using bread recipes and banana bread recipe, demonstrating the process of identifying search volume and competition for each keyword.', "Mention of using Moz's Keyword Explorer for keyword research It mentions the use of Moz's Keyword Explorer as another tool for obtaining volume and difficulty data for keywords.", 'Leveraging social media platforms for research purposes It suggests utilizing social media platforms to find the most shared content related to specific topics or keywords, such as bread recipes, for research purposes.']}, {'end': 14828.087, 'start': 14458.477, 'title': 'Keyword research and content ranking', 'summary': 'Discusses the importance of keyword research and content quality in ranking high on google, emphasizing the need to target multiple keywords per page and create engaging content for better engagement and higher rankings.', 'duration': 369.61, 'highlights': ['Keyword research involves choosing a primary and secondary keyword for each web page, aiming to target multiple keywords per page to avoid over-reliance on a single keyword and increase the chances of ranking high on Google. Emphasizes the need to choose a primary and secondary keyword for each web page. Stresses the importance of targeting multiple keywords to avoid over-reliance on a single keyword. Highlights the goal of increasing the chances of ranking high on Google.', 'Emphasizes the importance of creating high-quality, engaging content to improve rankings on Google, highlighting the negative impact of low engagement and high bounce rates on content ranking. Stresses the importance of creating high-quality, engaging content to improve rankings on Google. Highlights the negative impact of low engagement and high bounce rates on content ranking.', 'Discusses the use of social media as a platform to share engaging content, highlighting its potential to increase engagement and send positive signals to search engines, ultimately improving content ranking. Discusses the use of social media as a platform to share engaging content. Highlights its potential to increase engagement and send positive signals to search engines. Emphasizes the role of social media in improving content ranking.']}, {'end': 15676.036, 'start': 14828.527, 'title': 'Creating high quality content', 'summary': 'Highlights the importance of creating high-quality content for better search engine rankings by focusing on keyword research, user intent, readability, resource integration, content types, and engagement strategies, while providing tips and examples to avoid common pitfalls and ensure content relevance and engagement.', 'duration': 847.509, 'highlights': ['Keyword research is crucial for choosing the right keywords that align with user intent and brand relevance, with tools like phrase.io for quick research. Performing keyword research is essential for selecting relevant keywords that cater to user intent and brand association, with tools such as phrase.io offering quick research capabilities.', 'Creating high-quality content involves answering user questions, ensuring readability, organization, and credibility through resource integration, while avoiding keyword stuffing and using white hat techniques. High-quality content creation includes addressing user queries, maintaining readability, organization, and credibility through resource integration, while refraining from keyword stuffing and employing ethical content creation practices.', 'Utilizing various content types such as infographics, videos, and images, along with regular content updates, aids in enhancing user engagement and search engine rankings. Incorporating diverse content forms like infographics, videos, and images, coupled with consistent content updates, contributes to improved user engagement and search engine visibility.', "The do's and don'ts of content creation involve using relatable language, simplifying complex words, and providing examples, while avoiding plagiarism, unauthorized image usage, and opting for original content or properly credited stock imagery. Content creation best practices encompass using relatable language, simplifying complex terms, and offering examples, while refraining from plagiarism, unauthorized image usage, and instead opting for original content or duly credited stock imagery."]}], 'duration': 2171.621, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M13504415.jpg', 'highlights': ['Website interactivity tracking, button clicks monitoring, video views tracking, newsletter sign-ups monitoring', 'Versioning feature, easy access to older configurations', 'Keyword research, high quality content, on-page optimization, offsite engagement, website visibility and traffic improvement', 'The 80-20 rule in SEO involves investing 20% effort for 80% results', 'Long-tail keywords have less competition but also less volume, providing a trade-off in keyword research', 'Choosing keywords with low competition and high search volume is crucial in effective keyword research', 'The importance of finding keywords with high search volume and low competition', 'Use of Google Ads Keyword Planner for keyword research', 'Illustration of keyword research using examples of bread recipes and banana bread recipe', "Mention of using Moz's Keyword Explorer for keyword research", 'Leveraging social media platforms for research purposes', 'Emphasizes the need to choose a primary and secondary keyword for each web page', 'Stresses the importance of creating high-quality, engaging content to improve rankings on Google', 'Discussing the use of social media as a platform to share engaging content', 'Keyword research is crucial for choosing the right keywords that align with user intent and brand relevance', 'Creating high-quality content involves answering user questions, ensuring readability, organization, and credibility', 'Utilizing various content types such as infographics, videos, and images, along with regular content updates, aids in enhancing user engagement and search engine rankings', "The do's and don'ts of content creation involve using relatable language, simplifying complex words, and providing examples"]}, {'end': 16461.255, 'segs': [{'end': 15915.366, 'src': 'embed', 'start': 15887.118, 'weight': 1, 'content': [{'end': 15894.563, 'text': 'but if you run over the character count on meta description, then google is going to truncate the copy.', 'start': 15887.118, 'duration': 7.445}, {'end': 15899.886, 'text': 'so you want to stay within your parameters in order to avoid getting your content truncated.', 'start': 15894.563, 'duration': 5.323}, {'end': 15906.615, 'text': "And so the other thing when we're writing title meta description tags, we want to minimize keyword repetition.", 'start': 15900.326, 'duration': 6.289}, {'end': 15915.366, 'text': "So if we're optimizing for keyword, we don't want to necessarily just plug that keyword into the title tag and meta description multiple times.", 'start': 15906.675, 'duration': 8.691}], 'summary': 'Stay within character limit in meta description to avoid truncation by google and minimize keyword repetition.', 'duration': 28.248, 'max_score': 15887.118, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M15887118.jpg'}, {'end': 15950.149, 'src': 'embed', 'start': 15924.693, 'weight': 0, 'content': [{'end': 15933.659, 'text': 'you know we want to have a nice title tag and a description that is going to get somebody to respond based on their need.', 'start': 15924.693, 'duration': 8.966}, {'end': 15940.224, 'text': 'And so we definitely want to avoid keyword repetition, but we want to be able to use that keyword in the title tag.', 'start': 15933.939, 'duration': 6.285}, {'end': 15950.149, 'text': 'because, if you remember from the earlier segment when we did the all in title syntax to find out exactly how many competitors were using that particular keyword,', 'start': 15940.504, 'duration': 9.645}], 'summary': 'Optimize title tag and description to attract responses, avoid keyword repetition, and use keyword in title tag for competitive edge.', 'duration': 25.456, 'max_score': 15924.693, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M15924693.jpg'}, {'end': 16008.342, 'src': 'embed', 'start': 15980.862, 'weight': 5, 'content': [{'end': 15986.685, 'text': 'so title tags with numbers tend to result in higher click-through rates.', 'start': 15980.862, 'duration': 5.823}, {'end': 15988.406, 'text': 'this is according to mods.', 'start': 15986.685, 'duration': 1.721}, {'end': 15994.569, 'text': 'so, for example, if you just put in a title tag that says learn digital marketing, well, that may work,', 'start': 15988.406, 'duration': 6.163}, {'end': 16004.077, 'text': 'but if you put a number in there like five easy ways to learn digital marketing, that might get somebody to click on your link and go to your website.', 'start': 15994.569, 'duration': 9.508}, {'end': 16008.342, 'text': 'So having questions in your meta tags can also increase your click-through rate.', 'start': 16004.237, 'duration': 4.105}], 'summary': 'Using numbers and questions in title tags can increase click-through rates.', 'duration': 27.48, 'max_score': 15980.862, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M15980862.jpg'}, {'end': 16243.878, 'src': 'embed', 'start': 16216.419, 'weight': 4, 'content': [{'end': 16220.36, 'text': "it's short, sweet and breaks up the monotony of the content.", 'start': 16216.419, 'duration': 3.941}, {'end': 16227.323, 'text': "and, more importantly and again, any content you have on the page should always answer the user's intent.", 'start': 16220.36, 'duration': 6.963}, {'end': 16232.324, 'text': 'remember, people are using search to answer questions, find information.', 'start': 16227.323, 'duration': 5.001}, {'end': 16235.225, 'text': 'our content should be able to answer that for them.', 'start': 16232.324, 'duration': 2.901}, {'end': 16243.878, 'text': 'so according to john moeller, Senior Webmaster Trends Analyst at Google, header tags would definitely help Google for rankings and the search results.', 'start': 16235.225, 'duration': 8.653}], 'summary': "Content should answer user's intent; header tags help google rankings.", 'duration': 27.459, 'max_score': 16216.419, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M16216419.jpg'}], 'start': 15676.036, 'title': 'Optimizing on-page elements for google search', 'summary': 'Covers creating high-quality content, optimizing meta tags and header tags, using images, and improving url structure to enhance google search ranking. it also emphasizes the importance of readability, relevance, and natural usage for improved search engine crawling.', 'chapters': [{'end': 16162.56, 'start': 15676.036, 'title': 'Optimizing content and on-page elements', 'summary': 'Discusses the importance of creating high-quality content, optimizing on-page elements like meta tags, header tags, and urls, and using techniques such as incorporating images, breaking up content, and adding engaging title tags and descriptions to improve ranking on google search.', 'duration': 486.524, 'highlights': ['Optimizing on-page elements include meta tags, header tags, and URLs, using relevant keywords to rank high on Google search. The chapter emphasizes the significance of optimizing on-page elements such as meta tags, header tags, and URLs by using relevant keywords to rank high on Google search.', 'Creating high-quality content involves incorporating images, breaking up long paragraphs, and providing valuable information to engage the audience. The importance of creating high-quality content is highlighted, involving the incorporation of images, breaking up long paragraphs, and providing valuable information to engage the audience.', 'Using engaging title tags and descriptions with relevant keywords, numbers, and questions can lead to higher click-through rates and improve site ranking. The effectiveness of using engaging title tags and descriptions with relevant keywords, numbers, and questions to achieve higher click-through rates and improve site ranking is emphasized.']}, {'end': 16461.255, 'start': 16162.56, 'title': 'Optimizing website for google search', 'summary': 'Highlights best practices for on-page elements including h1 tags, url structure, canonical urls, and 301 redirects, emphasizing the importance of readability, relevance, and natural usage, as well as website level factors such as site structure and logical hierarchy for improved search engine crawling.', 'duration': 298.695, 'highlights': ['Header tags should be natural, exciting, and 20 to 70 characters, and should not be stuffed with keywords or forced, as they help break up the content and definitely help Google for rankings and the search results. Header tags should be natural and 20 to 70 characters; should not be stuffed with keywords; they help break up the content and improve Google rankings.', 'Using hyphens in URLs, canonical URLs, and favicon help signal original content and improve search engine indexing, and mobile friendly URLs should be included in the sitemap. Using hyphens in URLs, canonical URLs, and favicon signal original content; mobile friendly URLs should be in the sitemap.', 'Implementing 301 redirects for non-existing URLs helps signal to Google that the page is permanently redirected, and good site structure provides better crawling for search engine bots by creating a logical hierarchy. 301 redirects signal permanent redirect; good site structure aids search engine crawling with logical hierarchy.']}], 'duration': 785.219, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M15676036.jpg', 'highlights': ['Optimizing on-page elements include meta tags, header tags, and URLs, using relevant keywords to rank high on Google search.', 'Creating high-quality content involves incorporating images, breaking up long paragraphs, and providing valuable information to engage the audience.', 'Using engaging title tags and descriptions with relevant keywords, numbers, and questions can lead to higher click-through rates and improve site ranking.', 'Header tags should be natural, exciting, and 20 to 70 characters, and should not be stuffed with keywords or forced.', 'Using hyphens in URLs, canonical URLs, and favicon help signal original content and improve search engine indexing; mobile friendly URLs should be in the sitemap.', 'Implementing 301 redirects for non-existing URLs helps signal to Google that the page is permanently redirected; good site structure aids search engine crawling with logical hierarchy.']}, {'end': 17196.613, 'segs': [{'end': 16542.117, 'src': 'embed', 'start': 16509.063, 'weight': 4, 'content': [{'end': 16513.266, 'text': 'so here i can see as an example all the ingredients in this recipe.', 'start': 16509.063, 'duration': 4.203}, {'end': 16520.949, 'text': 'well, this has an internal link to another page on our site and this happens to link to a page where somebody can buy the ingredient.', 'start': 16513.266, 'duration': 7.683}, {'end': 16522.75, 'text': "so it's a natural internal link.", 'start': 16520.949, 'duration': 1.801}, {'end': 16531.454, 'text': 'So John Doherty of Credo has claimed that one of the biggest changes that he can make in fixing the Credo website is architecture.', 'start': 16523.05, 'duration': 8.404}, {'end': 16542.117, 'text': 'So for example, in Credo, John Doherty has increased the organic sessions by 74% and pages per session by 41% just by changing the site architecture.', 'start': 16531.534, 'duration': 10.583}], 'summary': "John doherty improved credo's website, increasing organic sessions by 74% and pages per session by 41% through architecture changes.", 'duration': 33.054, 'max_score': 16509.063, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M16509062.jpg'}, {'end': 16856.084, 'src': 'embed', 'start': 16829.23, 'weight': 1, 'content': [{'end': 16837.474, 'text': 'either way, the sitemap is going to sit in the root directory And then what we want to do in turn is let Google know where that sitemap is.', 'start': 16829.23, 'duration': 8.244}, {'end': 16842.197, 'text': 'So in Search Console, we want to be able to submit the sitemap.', 'start': 16837.734, 'duration': 4.463}, {'end': 16843.798, 'text': "So you're going to add the sitemap.", 'start': 16842.397, 'duration': 1.401}, {'end': 16845.498, 'text': "You're going to let Google know where it is.", 'start': 16843.818, 'duration': 1.68}, {'end': 16850.501, 'text': 'It should be in the root directory and it should be called sitemap.xml.', 'start': 16845.859, 'duration': 4.642}, {'end': 16856.084, 'text': 'And when you do that, Google is going to be able to take those URLs and index them.', 'start': 16850.921, 'duration': 5.163}], 'summary': 'Submit sitemap.xml in root directory to let google index urls.', 'duration': 26.854, 'max_score': 16829.23, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M16829230.jpg'}, {'end': 16917.162, 'src': 'embed', 'start': 16892.054, 'weight': 3, 'content': [{'end': 16897.015, 'text': "why? because what you're in fact doing is taking all your urls that you want indexed.", 'start': 16892.054, 'duration': 4.961}, {'end': 16904.118, 'text': "you're telling google how often they're modified, you're telling google which ones are important and you're submitting that to google,", 'start': 16897.015, 'duration': 7.103}, {'end': 16912.26, 'text': "And so Google's going to be able to take all these URLs quicker, index them quicker and when they're indexed quicker, you can get ranked quicker.", 'start': 16904.398, 'duration': 7.862}, {'end': 16914.741, 'text': 'And when you get ranked quicker, you can get traffic quicker.', 'start': 16912.44, 'duration': 2.301}, {'end': 16917.162, 'text': "So that's the whole idea behind sitemaps.", 'start': 16914.901, 'duration': 2.261}], 'summary': 'Sitemaps help google index urls faster, leading to quicker ranking and traffic.', 'duration': 25.108, 'max_score': 16892.054, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M16892054.jpg'}, {'end': 17034.433, 'src': 'embed', 'start': 17003.109, 'weight': 0, 'content': [{'end': 17008.853, 'text': 'So when it comes to page speed, we can look at the factors affecting page speed in Google Analytics.', 'start': 17003.109, 'duration': 5.744}, {'end': 17015.558, 'text': 'So if I go to Google Analytics and I go under behavior and I go under site speed and I go to overview,', 'start': 17008.913, 'duration': 6.645}, {'end': 17020.461, 'text': "I'm going to be able to see what my average load time is for my site.", 'start': 17015.558, 'duration': 4.903}, {'end': 17025.685, 'text': 'And ideally, we want our pages to load as quick as possible.', 'start': 17020.922, 'duration': 4.763}, {'end': 17034.433, 'text': "So that means anything under four seconds, anything four seconds or higher, and it's likely the end user is going to leave the page.", 'start': 17026.005, 'duration': 8.428}], 'summary': 'Google analytics measures average load time; aim for under 4 seconds to retain users.', 'duration': 31.324, 'max_score': 17003.109, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M17003109.jpg'}], 'start': 16461.435, 'title': 'Optimizing website and page speed', 'summary': 'Discusses the significance of optimizing website architecture, securing the site with https, creating dynamic sitemaps, and optimizing page speed for improved user engagement and search engine ranking, leading to increased organic sessions and page ranking. it also highlights the impact of faster page load times in google analytics, resulting in lower bounce rates and higher conversions, with a case study showing a one-second improvement leading to increased conversions at walmart.', 'chapters': [{'end': 17002.929, 'start': 16461.435, 'title': 'Optimizing website for seo', 'summary': 'Highlights the importance of optimizing website architecture, securing the site with https, creating dynamic sitemaps, and optimizing page speed for better user engagement and search engine ranking, emphasizing the impact on organic sessions and page ranking.', 'duration': 541.494, 'highlights': ["John Doherty increased Credo's organic sessions by 74% and pages per session by 41% through site architecture changes. Highlighting the significant impact of optimizing website architecture on organic sessions and user engagement.", 'Using HTTPS can lead to a higher chance of ranking higher on Google search. Emphasizing the importance of securing the website with HTTPS for improved search engine ranking.', 'Sitemaps can organize all website URLs into one file, prioritizing web pages and signaling Google for frequent content updates. Explaining the significance of sitemaps in organizing URLs, prioritizing pages, and signaling Google for content updates.', 'Optimizing page speed by compressing images, using a simple website design, leveraging browser caching, and upgrading server response time can enhance user engagement. Highlighting the strategies to optimize page speed for better user engagement, including image compression, simple design, browser caching, and server response time.']}, {'end': 17196.613, 'start': 17003.109, 'title': 'Optimizing page speed in google analytics', 'summary': "Emphasizes the importance of optimizing page speed in google analytics, as faster page load times lead to lower bounce rates and higher conversions, with walmart's experience showing that just a one-second improvement in page speed led to increased conversions.", 'duration': 193.504, 'highlights': ["Faster page load times lead to lower bounce rates and higher conversions There's a correlation between page load time and bounce rate. Just increasing page speed from one to four seconds led to increased conversions for Walmart.", 'Google Analytics provides speed suggestions and PageSpeed Insights to optimize pages Google Analytics offers speed suggestions and PageSpeed Insights to identify and address factors affecting page load time, such as image sizing, server response time, and page redirects.', 'Google considers site speed as one of the most important ranking factors Google ranks pages based not only on high-quality content but also on good user experience, including fast page load times. Faster pages have better chances of ranking higher.']}], 'duration': 735.178, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M16461435.jpg', 'highlights': ["John Doherty increased Credo's organic sessions by 74% and pages per session by 41% through site architecture changes.", 'Using HTTPS can lead to a higher chance of ranking higher on Google search.', 'Sitemaps can organize all website URLs into one file, prioritizing web pages and signaling Google for frequent content updates.', 'Optimizing page speed by compressing images, using a simple website design, leveraging browser caching, and upgrading server response time can enhance user engagement.', 'Faster page load times lead to lower bounce rates and higher conversions.', 'Google Analytics provides speed suggestions and PageSpeed Insights to optimize pages.', 'Google considers site speed as one of the most important ranking factors.']}, {'end': 18420.635, 'segs': [{'end': 17349.91, 'src': 'embed', 'start': 17327.478, 'weight': 0, 'content': [{'end': 17335.462, 'text': "we're looking at the Machine Learning Basics video here and we can see that it has over 221,000 subscribers for this video 234,000 views.", 'start': 17327.478, 'duration': 7.984}, {'end': 17339.845, 'text': "We've had over 2,000 people like the video, and we have had over 270 plus comment on the video.", 'start': 17335.482, 'duration': 4.363}, {'end': 17349.91, 'text': "So when we get our videos to rank, then we can see there's a lot of engagement.", 'start': 17339.865, 'duration': 10.045}], 'summary': 'Machine learning basics video has 221,000+ subscribers, 234,000 views, 2,000+ likes, and 270+ comments, indicating high engagement.', 'duration': 22.432, 'max_score': 17327.478, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M17327478.jpg'}, {'end': 17393.672, 'src': 'embed', 'start': 17366.874, 'weight': 2, 'content': [{'end': 17372.195, 'text': "And then we're going to show you some of the metrics involved with some of these videos to help you stay ranking.", 'start': 17366.874, 'duration': 5.321}, {'end': 17377.559, 'text': "So without further ado, let's go into how to get your videos to rank on YouTube.", 'start': 17372.495, 'duration': 5.064}, {'end': 17381.242, 'text': "So we're going to talk about keyword research for YouTube.", 'start': 17377.899, 'duration': 3.343}, {'end': 17384.365, 'text': "We're going to talk about some ways to create high quality videos.", 'start': 17381.262, 'duration': 3.103}, {'end': 17393.672, 'text': 'So the importance of user engagement, just as I showed you with the machine learning basics video all the shares, all the commenting,', 'start': 17384.765, 'duration': 8.907}], 'summary': 'Metrics and strategies for youtube video ranking and user engagement.', 'duration': 26.798, 'max_score': 17366.874, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M17366874.jpg'}, {'end': 17520.164, 'src': 'embed', 'start': 17489.434, 'weight': 1, 'content': [{'end': 17496.576, 'text': "Well, it's no different keyword research and choosing the right keywords is just as important for your videos as is for your web pages.", 'start': 17489.434, 'duration': 7.142}, {'end': 17502.518, 'text': "So we're going to go into a few things to do here to find the right keywords.", 'start': 17496.896, 'duration': 5.622}, {'end': 17504.959, 'text': 'So we have the search suggestion.', 'start': 17502.898, 'duration': 2.061}, {'end': 17506.519, 'text': 'You can look at your competitors.', 'start': 17504.979, 'duration': 1.54}, {'end': 17507.439, 'text': 'We have different tools.', 'start': 17506.559, 'duration': 0.88}, {'end': 17510.6, 'text': 'We can use some other factors involved in Google itself.', 'start': 17507.48, 'duration': 3.12}, {'end': 17520.164, 'text': "So let's start talking about some of these ways to really hone in and do some good research on your keywords to align them with your videos.", 'start': 17510.781, 'duration': 9.383}], 'summary': 'Keyword research is crucial for videos as for web pages. use search suggestions, competitor analysis, and tools for effective keyword alignment.', 'duration': 30.73, 'max_score': 17489.434, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M17489434.jpg'}, {'end': 17653.049, 'src': 'embed', 'start': 17615.715, 'weight': 3, 'content': [{'end': 17622.737, 'text': "when you click on the videos tab, then you're gonna sort by most popular, and then what you could do is see a list of videos, and then,", 'start': 17615.715, 'duration': 7.022}, {'end': 17625.578, 'text': "when you look at a list of videos, you're gonna choose a video,", 'start': 17622.737, 'duration': 2.841}, {'end': 17632.621, 'text': "and then what you're gonna do then is take a look at the keywords to use than the title and description, and then, once you do that,", 'start': 17625.578, 'duration': 7.043}, {'end': 17637.163, 'text': "you're going to have a list of keywords that you can use yourself for that video.", 'start': 17632.621, 'duration': 4.542}, {'end': 17639.944, 'text': "so, for example, let's go back to youtube.", 'start': 17637.163, 'duration': 2.781}, {'end': 17644.926, 'text': "so if i go to type in simply learn, here's their channel page.", 'start': 17639.944, 'duration': 4.982}, {'end': 17648.027, 'text': 'just by clicking on simply learn, i click on videos.', 'start': 17644.926, 'duration': 3.101}, {'end': 17649.288, 'text': "ever wonder if there's?", 'start': 17648.027, 'duration': 1.261}, {'end': 17653.049, 'text': "so now i can see all of them ever wonder if there's an easier way, Go back.", 'start': 17649.288, 'duration': 3.761}], 'summary': 'Sort videos by most popular, analyze keywords, and use for own videos.', 'duration': 37.334, 'max_score': 17615.715, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M17615715.jpg'}], 'start': 17196.613, 'title': 'Impact of page load time and youtube video strategies', 'summary': 'Discusses the impact of page load time on engagement, emphasizing the significance of off-site engagement strategies with a focus on ranking youtube videos. it also details youtube video ranking, seo tips, and optimizing videos for google and youtube, providing actionable methods and examples.', 'chapters': [{'end': 17259.715, 'start': 17196.613, 'title': 'Page load impact on engagement and off-site engagement strategies', 'summary': 'Discusses the significant impact of even a one to two seconds increase in page load time on engagement and conversions, as well as the importance of off-site engagement strategies for enhancing visibility and reach, exemplified by the focus on ranking youtube videos.', 'duration': 63.102, 'highlights': ['Even a one to two seconds increase in page load time significantly impacts engagement and conversions.', 'Off-site engagement strategies, such as focusing on ranking YouTube videos, are crucial for enhancing visibility and reach.', 'Creating high-quality videos and ensuring their visibility aligns with the goal of engaging the audience effectively.']}, {'end': 17677.435, 'start': 17260.015, 'title': 'Ranking videos on youtube', 'summary': 'Details the process of ranking videos on youtube, emphasizing the importance of keyword research, user engagement, and promotion, illustrated through examples of high-ranking videos and their metrics.', 'duration': 417.42, 'highlights': ['The importance of keyword research and choosing the right keywords is just as important for your videos as it is for your web pages, with the right keywords increasing the chances of ranking higher on YouTube. Keyword research and selection is crucial for video ranking, as it significantly impacts the likelihood of achieving higher rankings on YouTube.', 'Emphasizing the significant engagement metrics including 221,000 subscribers, 234,000 views, over 2,000 likes, and 270+ comments for the Machine Learning Basics video, showcasing the impact of user engagement on video ranking. The Machine Learning Basics video demonstrates substantial user engagement with 221,000 subscribers, 234,000 views, over 2,000 likes, and 270+ comments, highlighting its influence on video ranking.', "Utilizing search suggestions and analyzing competitors' keywords in their video titles and descriptions as effective strategies for conducting keyword research for video optimization. Leveraging YouTube's autocomplete feature and examining competitors' video titles and descriptions are recommended methods for effectively conducting keyword research for video optimization."]}, {'end': 18168.608, 'start': 17677.555, 'title': 'Youtube video seo tips', 'summary': "Discusses the importance of aligning keywords and video tags to improve youtube video ranking, providing methods such as examining competitors' tags, using chrome extensions like vidiq and tubebuddy, and emphasizing the selection of high volume, low competition, and relevant keywords.", 'duration': 491.053, 'highlights': ["Aligning keywords and video tags to improve YouTube video ranking The chapter emphasizes the importance of aligning keywords and video tags to improve YouTube video ranking, mentioning the methods of examining competitors' tags, using Chrome extensions like vidIQ and TubeBuddy.", 'Importance of selecting high volume, low competition, and relevant keywords The importance of selecting high volume, low competition, and relevant keywords is highlighted, with a focus on balancing traffic generation and ease of ranking, as well as using primary and secondary keywords to define content nature and support the primary keyword.', 'Utilizing Chrome extensions like vidIQ and TubeBuddy to view video tags The chapter discusses the use of Chrome extensions like vidIQ and TubeBuddy to view video tags, providing examples of how these extensions display the exact tags associated with a particular video and the ranking of these tags.']}, {'end': 18420.635, 'start': 18168.628, 'title': 'Optimizing videos for google and youtube', 'summary': 'Discusses the importance of keyword research, using specific keywords to rank on google and youtube, and optimizing video titles for increased visibility and click-through rates, with examples and guidelines provided.', 'duration': 252.007, 'highlights': ['The importance of using specific keywords to rank on both Google and YouTube is emphasized, with the example of being ranked number one for a particular keyword resulting in increased visibility. The chapter emphasizes the importance of using specific keywords to rank on both Google and YouTube, as being ranked number one for a particular keyword results in increased visibility.', "Google's preference for instructional-based videos with keywords like 'how to' and 'tutorial' is highlighted, indicating that using such terms in video titles can help in ranking. Google's preference for instructional-based videos with keywords like 'how to' and 'tutorial' is highlighted, indicating that using such terms in video titles can help in ranking.", 'Guidelines for creating effective video titles, including the use of primary and secondary keywords, and incorporating catchy words and numbers for high click-through rates, are provided. Guidelines for creating effective video titles, including the use of primary and secondary keywords, and incorporating catchy words and numbers for high click-through rates, are provided.']}], 'duration': 1224.022, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M17196613.jpg', 'highlights': ['Even a one to two seconds increase in page load time significantly impacts engagement and conversions.', 'Off-site engagement strategies, such as focusing on ranking YouTube videos, are crucial for enhancing visibility and reach.', 'Creating high-quality videos and ensuring their visibility aligns with the goal of engaging the audience effectively.', 'The importance of keyword research and choosing the right keywords is just as important for your videos as it is for your web pages, with the right keywords increasing the chances of ranking higher on YouTube.', 'Emphasizing the significant engagement metrics including 221,000 subscribers, 234,000 views, over 2,000 likes, and 270+ comments for the Machine Learning Basics video, showcasing the impact of user engagement on video ranking.', "Utilizing search suggestions and analyzing competitors' keywords in their video titles and descriptions as effective strategies for conducting keyword research for video optimization.", "Aligning keywords and video tags to improve YouTube video ranking The chapter emphasizes the importance of aligning keywords and video tags to improve YouTube video ranking, mentioning the methods of examining competitors' tags, using Chrome extensions like vidIQ and TubeBuddy.", 'Importance of selecting high volume, low competition, and relevant keywords The importance of selecting high volume, low competition, and relevant keywords is highlighted, with a focus on balancing traffic generation and ease of ranking, as well as using primary and secondary keywords to define content nature and support the primary keyword.', 'Utilizing Chrome extensions like vidIQ and TubeBuddy to view video tags The chapter discusses the use of Chrome extensions like vidIQ and TubeBuddy to view video tags, providing examples of how these extensions display the exact tags associated with a particular video and the ranking of these tags.', 'The importance of using specific keywords to rank on both Google and YouTube is emphasized, with the example of being ranked number one for a particular keyword resulting in increased visibility.', "Google's preference for instructional-based videos with keywords like 'how to' and 'tutorial' is highlighted, indicating that using such terms in video titles can help in ranking.", 'Guidelines for creating effective video titles, including the use of primary and secondary keywords, and incorporating catchy words and numbers for high click-through rates, are provided.']}, {'end': 19351.221, 'segs': [{'end': 18572.926, 'src': 'embed', 'start': 18529.321, 'weight': 0, 'content': [{'end': 18533.244, 'text': 'and then include hashtags in your description to help the audience find.', 'start': 18529.321, 'duration': 3.923}, {'end': 18534.865, 'text': 'your video is easily.', 'start': 18533.244, 'duration': 1.621}, {'end': 18538.728, 'text': 'so if I go back here, you know we want to be able to include hashtags.', 'start': 18534.865, 'duration': 3.863}, {'end': 18543.652, 'text': "so hashtags, it's like anything else you would use on social media.", 'start': 18538.728, 'duration': 4.924}, {'end': 18546.054, 'text': 'it just signals to the end user.', 'start': 18543.652, 'duration': 2.402}, {'end': 18548.316, 'text': 'hey, this is what the video is all about.', 'start': 18546.054, 'duration': 2.262}, {'end': 18554.001, 'text': "and if I go ahead and type in that keyword, then it's our video has a better chance, because it's aligned with that hashtag.", 'start': 18548.316, 'duration': 5.685}, {'end': 18560.308, 'text': "and then there's target keywords and LSI keywords, latent semantic indexing keywords.", 'start': 18554.001, 'duration': 6.307}, {'end': 18565.636, 'text': 'We want to be able to use those keywords as target keywords with our video.', 'start': 18560.528, 'duration': 5.108}, {'end': 18572.926, 'text': 'So if you recall the example I gave a few minutes ago, we used the Facebook ads tutorial as our example.', 'start': 18565.776, 'duration': 7.15}], 'summary': 'Using hashtags and target keywords in video descriptions improves searchability and alignment with user interests.', 'duration': 43.605, 'max_score': 18529.321, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M18529321.jpg'}, {'end': 18944.698, 'src': 'embed', 'start': 18913.977, 'weight': 3, 'content': [{'end': 18915.679, 'text': 'we want to create something, a very high res.', 'start': 18913.977, 'duration': 1.702}, {'end': 18922.923, 'text': 'So, according to Back or Link Oaks, more than 50% of videos on the first page of YouTube are high definition.', 'start': 18915.999, 'duration': 6.924}, {'end': 18931.387, 'text': 'So high definition videos of higher quality are going to be shown on the first page of YouTube more often than not.', 'start': 18923.203, 'duration': 8.184}, {'end': 18940.395, 'text': 'So high resolution videos, organizing the content, publishing longer videos are examples of creating high quality videos.', 'start': 18931.647, 'duration': 8.748}, {'end': 18944.698, 'text': 'We also want to make sure that content is relevant to the title.', 'start': 18940.495, 'duration': 4.203}], 'summary': 'Over 50% of youtube first-page videos are high definition, emphasizing the importance of creating high-quality, relevant content.', 'duration': 30.721, 'max_score': 18913.977, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M18913977.jpg'}], 'start': 18420.635, 'title': 'Optimizing video content', 'summary': 'Emphasizes optimizing video titles and descriptions to increase click-through rate, using target words, discussing the importance of natural keyword incorporation, hashtags, and high-quality content to improve ranking, and maximizing audience retention and engagement through aligned content and analytics.', 'chapters': [{'end': 18507.633, 'start': 18420.635, 'title': 'Optimizing video titles and descriptions', 'summary': 'Emphasizes the importance of using catchy words in video titles to increase the click-through rate, which is calculated as clicks divided by impressions, and suggests using target words at the beginning of the description, the title, and the tags to optimize the video.', 'duration': 86.998, 'highlights': ['Using catchy words like a number, how to, or what is in the video titles can help increase click-through rates by resonating with people during searches.', 'The click-through rate is calculated as clicks divided by impressions, where an impression signifies how many times the video appears in search results on YouTube or Google.', 'It is recommended to include the target word at the beginning of the video description, the title, and the tags to optimize the video for search.', 'The description length is 5,000 characters, providing ample space to include keywords and describe the video content in detail.']}, {'end': 18940.395, 'start': 18507.633, 'title': 'Optimizing video keywords and content', 'summary': 'Discusses the importance of incorporating keywords naturally, utilizing hashtags, and creating high-quality videos in order to improve the ranking of videos on youtube, emphasizing the significance of audience retention and user engagement in determining content quality.', 'duration': 432.762, 'highlights': ['Incorporate keywords naturally and use hashtags to help audience find videos easily. By incorporating keywords naturally and using hashtags, the video has a better chance of ranking, ensuring alignment with relevant hashtags and utilizing target and LSI keywords.', 'Emphasize the importance of high-quality content and its impact on video ranking. High-quality content is crucial for video ranking, considering audience retention and user engagement as primary factors, with content alignment being essential for successful ranking.', 'Optimize for longer videos to enhance audience retention and watch time, consequently improving ranking. Publishing longer videos leads to higher watch time, enhancing audience engagement and retention, ultimately contributing to improved video ranking on YouTube.', "Plan the video script and use high-resolution videos to improve content organization and quality. Creating an organized video script and utilizing high-resolution videos are essential for maintaining content flow and ensuring higher video quality, aligning with the preferences of YouTube's first-page content."]}, {'end': 19351.221, 'start': 18940.495, 'title': 'Optimizing video content for engagement', 'summary': 'Emphasizes aligning video titles with content to meet viewer expectations, utilizing examples to clarify and engage, maximizing audience retention in the initial 15 seconds, and leveraging audience retention analytics for continuous improvement.', 'duration': 410.726, 'highlights': ["Utilize examples to clarify content and keep users engaged, which can help in fulfilling viewer's requirements and increasing engagement. Using examples throughout the video, visually appealing imagery, and providing maximum relevant information can lead to higher audience engagement and views.", 'Maximize audience retention in the initial 15 seconds to capture and maintain viewer attention, thereby reducing drop-off rates. The first 15 seconds of the video are crucial, and proper utilization of this time can significantly impact audience retention and video views.', 'Leverage audience retention analytics to gauge viewer engagement and adapt content to keep the retention high throughout the video. Analyzing audience retention data provides insights into viewer behavior and helps in creating high-quality content to maintain engagement.', 'Align video titles with content to meet viewer expectations and increase the likelihood of longer video watches, ultimately improving engagement and ranking. Title-content alignment sets expectations and influences viewer engagement, potentially leading to higher rankings and better user satisfaction.']}], 'duration': 930.586, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M18420635.jpg', 'highlights': ['Using catchy words like a number, how to, or what is in the video titles can help increase click-through rates by resonating with people during searches.', 'The click-through rate is calculated as clicks divided by impressions, where an impression signifies how many times the video appears in search results on YouTube or Google.', 'It is recommended to include the target word at the beginning of the video description, the title, and the tags to optimize the video for search.', 'Incorporate keywords naturally and use hashtags to help audience find videos easily. By incorporating keywords naturally and using hashtags, the video has a better chance of ranking, ensuring alignment with relevant hashtags and utilizing target and LSI keywords.', 'Emphasize the importance of high-quality content and its impact on video ranking. High-quality content is crucial for video ranking, considering audience retention and user engagement as primary factors, with content alignment being essential for successful ranking.', 'Optimize for longer videos to enhance audience retention and watch time, consequently improving ranking. Publishing longer videos leads to higher watch time, enhancing audience engagement and retention, ultimately contributing to improved video ranking on YouTube.', "Utilize examples to clarify content and keep users engaged, which can help in fulfilling viewer's requirements and increasing engagement. Using examples throughout the video, visually appealing imagery, and providing maximum relevant information can lead to higher audience engagement and views.", 'Maximize audience retention in the initial 15 seconds to capture and maintain viewer attention, thereby reducing drop-off rates. The first 15 seconds of the video are crucial, and proper utilization of this time can significantly impact audience retention and video views.', 'Leverage audience retention analytics to gauge viewer engagement and adapt content to keep the retention high throughout the video. Analyzing audience retention data provides insights into viewer behavior and helps in creating high-quality content to maintain engagement.', 'Align video titles with content to meet viewer expectations and increase the likelihood of longer video watches, ultimately improving engagement and ranking. Title-content alignment sets expectations and influences viewer engagement, potentially leading to higher rankings and better user satisfaction.']}, {'end': 20047.974, 'segs': [{'end': 19662.857, 'src': 'embed', 'start': 19638.981, 'weight': 2, 'content': [{'end': 19647.265, 'text': "so meaning the quiz itself is a way to keep people engaged in your video, so that'll also help you get some more comments.", 'start': 19638.981, 'duration': 8.284}, {'end': 19652.028, 'text': 'so, according to backlinku, video comments help in ranking your video higher.', 'start': 19647.265, 'duration': 4.763}, {'end': 19659.934, 'text': 'so, just as i mentioned the last segment about YouTube analytics and all the different reports available on YouTube,', 'start': 19652.028, 'duration': 7.906}, {'end': 19662.857, 'text': 'Hey, if you have questions on those, just go ahead and add a comment.', 'start': 19660.155, 'duration': 2.702}], 'summary': 'Quizzes engage viewers, leading to more comments. comments improve video ranking.', 'duration': 23.876, 'max_score': 19638.981, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M19638981.jpg'}, {'end': 19814.198, 'src': 'embed', 'start': 19787.039, 'weight': 3, 'content': [{'end': 19792.443, 'text': 'And what is that going to do? Okay, that feel good is going to lead to confidence, which in turn is going to probably lead to more videos.', 'start': 19787.039, 'duration': 5.404}, {'end': 19794.544, 'text': "And that's exactly what we do at Simply Learn.", 'start': 19792.723, 'duration': 1.821}, {'end': 19803.59, 'text': "We're in the education business, but we're in it to not only educate but making sure that our videos are shown to as many people as possible,", 'start': 19794.925, 'duration': 8.665}, {'end': 19805.992, 'text': 'so that we can educate as many people as possible.', 'start': 19803.59, 'duration': 2.402}, {'end': 19806.873, 'text': "so it's all.", 'start': 19806.232, 'duration': 0.641}, {'end': 19807.953, 'text': "it's contagious.", 'start': 19806.873, 'duration': 1.08}, {'end': 19814.198, 'text': 'so getting ranked feels good and then, once you get ranked, then you know you probably have good engagement.', 'start': 19807.953, 'duration': 6.245}], 'summary': 'High rankings lead to confidence, more videos, and wider education reach at simply learn.', 'duration': 27.159, 'max_score': 19787.039, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M19787039.jpg'}, {'end': 20014.67, 'src': 'embed', 'start': 19986.557, 'weight': 0, 'content': [{'end': 19990.359, 'text': "or you can act as the person responding to a question that's already there.", 'start': 19986.557, 'duration': 3.802}, {'end': 19993.5, 'text': 'so somebody already asked a question about what is machine learning?', 'start': 19990.359, 'duration': 3.141}, {'end': 20000.243, 'text': 'you can respond with your video as the answer, so you can just simply embed your video url as part of your answer.', 'start': 19993.5, 'duration': 6.743}, {'end': 20001.924, 'text': "that'll help drive traffic.", 'start': 20000.243, 'duration': 1.681}, {'end': 20005.326, 'text': 'so you can also create your own blog and embed your video.', 'start': 20001.924, 'duration': 3.402}, {'end': 20011.149, 'text': 'so in the case of machine learning, here we have an example machine learning what is it and why it matters.', 'start': 20005.326, 'duration': 5.823}, {'end': 20014.67, 'text': 'so this goes nicely with the video.', 'start': 20011.149, 'duration': 3.521}], 'summary': 'Create video responses to drive traffic and embed in blogs.', 'duration': 28.113, 'max_score': 19986.557, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M19986557.jpg'}], 'start': 19351.221, 'title': 'Maximizing viewer engagement and youtube video engagement metrics', 'summary': 'Discusses strategies for maximizing viewer engagement by recommending relevant videos, creating playlists, and using pattern interrupts. it also emphasizes the importance of user engagement in youtube videos for ranking and provides tips for creating engaging content and driving traffic through various platforms.', 'chapters': [{'end': 19396.755, 'start': 19351.221, 'title': 'Maximizing viewer engagement', 'summary': 'Discusses strategies to maximize viewer engagement, including recommending relevant videos through end screens, creating playlists to auto-play the next video, and using pattern interrupts to keep the audience engaged without interruptions.', 'duration': 45.534, 'highlights': ['End screens can be used to recommend relevant videos towards the end of a video, enhancing viewer engagement.', 'Creating playlists can keep the audience engaged with relevant content by auto-playing the next video, increasing viewer retention.', 'Pattern interrupts can keep the audience engaged within one video without interruptions, enhancing the overall viewer experience.']}, {'end': 20047.974, 'start': 19397.135, 'title': 'Youtube video engagement metrics', 'summary': 'Details the importance of user engagement in youtube videos, emphasizing that engagement is crucial for ranking and providing tips for creating engaging content, such as using humor and clear calls to action, as well as strategies for promoting content through social media platforms and content-based sites, all aimed at driving traffic and boosting engagement.', 'duration': 650.839, 'highlights': ["User engagement is crucial for ranking videos on YouTube, as it affects the video's performance and ranking, with engagement metrics such as likes, comments, shares, and subscriptions playing a key role. Engagement metrics like likes, comments, shares, and subscriptions are crucial for ranking videos on YouTube, directly influencing the video's performance and ranking.", 'Creating engaging content is essential, and tips for doing so include using humor, adding personality, conducting quizzes, and encouraging comments, as entertaining content is more likely to be shared and commented on, contributing to higher engagement. Creating engaging content involves using humor, adding personality, conducting quizzes, and encouraging comments, as entertaining content is more likely to be shared and commented on, contributing to higher engagement.', 'Promoting content through various social media platforms, content-based sites, and influencer marketing can help drive traffic to the video, increase engagement, and improve its ranking, with examples including posting on platforms like Reddit, Quora, and creating blogs to embed videos. Promoting content through social media platforms, content-based sites, and influencer marketing can help drive traffic, increase engagement, and improve video ranking, with strategies such as posting on Reddit, Quora, creating blogs to embed videos, and leveraging influencer marketing.']}], 'duration': 696.753, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M19351221.jpg', 'highlights': ['End screens enhance viewer engagement by recommending relevant videos.', 'Creating playlists increases viewer retention by auto-playing the next video.', 'Pattern interrupts enhance the overall viewer experience by keeping the audience engaged within one video.', 'User engagement directly influences video performance and ranking on YouTube.', 'Engagement metrics like likes, comments, shares, and subscriptions are crucial for video ranking on YouTube.', 'Creating engaging content involves using humor, adding personality, conducting quizzes, and encouraging comments.', 'Promoting content through social media platforms, content-based sites, and influencer marketing can help drive traffic and increase engagement.']}, {'end': 20926.008, 'segs': [{'end': 20246.598, 'src': 'embed', 'start': 20219.728, 'weight': 3, 'content': [{'end': 20226.252, 'text': "So let's do a quick review on everything we talked about in terms of ranking your video on YouTube.", 'start': 20219.728, 'duration': 6.524}, {'end': 20228.133, 'text': 'It all starts with the keywords.', 'start': 20226.452, 'duration': 1.681}, {'end': 20232.355, 'text': 'So we want to identify a list of keywords that are relevant to the video.', 'start': 20228.433, 'duration': 3.922}, {'end': 20235.776, 'text': 'So we can use tools to choose our keywords.', 'start': 20232.635, 'duration': 3.141}, {'end': 20241.457, 'text': 'But remember, we want to choose keywords that have high volume and low competition.', 'start': 20236.036, 'duration': 5.421}, {'end': 20246.598, 'text': 'And so where can we go to choose those keywords? Well, we can use the autocomplete on YouTube.', 'start': 20241.797, 'duration': 4.801}], 'summary': 'Choose high volume, low competition keywords using youtube autocomplete.', 'duration': 26.87, 'max_score': 20219.728, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M20219728.jpg'}, {'end': 20672.494, 'src': 'embed', 'start': 20647.658, 'weight': 0, 'content': [{'end': 20653.203, 'text': "But, you know, when we're talking about a specific topic, you know, we really have to hone in on a target audience.", 'start': 20647.658, 'duration': 5.545}, {'end': 20657.708, 'text': 'And so if you know who your audience is, then you can really hone in on your content.', 'start': 20653.604, 'duration': 4.104}, {'end': 20659.169, 'text': "OK, so that's the first thing.", 'start': 20657.848, 'duration': 1.321}, {'end': 20664.812, 'text': 'Ask yourself, who is your audience? And then build your content around that specific audience.', 'start': 20659.269, 'duration': 5.543}, {'end': 20670.914, 'text': "Don't build it just for the mass general population because it's not going to be engaging and informative.", 'start': 20664.932, 'duration': 5.982}, {'end': 20672.494, 'text': "So that's the first place to start.", 'start': 20670.974, 'duration': 1.52}], 'summary': 'Identify target audience to create engaging, informative content.', 'duration': 24.836, 'max_score': 20647.658, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M20647658.jpg'}, {'end': 20788.62, 'src': 'embed', 'start': 20759.901, 'weight': 2, 'content': [{'end': 20764.644, 'text': "that's how you're going to ensure you give maximum information, but you don't want to overdo it.", 'start': 20759.901, 'duration': 4.743}, {'end': 20769.327, 'text': "so if you feel like it's too much information, it probably is too much information.", 'start': 20764.644, 'duration': 4.683}, {'end': 20770.308, 'text': 'back off a little.', 'start': 20769.327, 'duration': 0.981}, {'end': 20772.429, 'text': 'use the information to create another video.', 'start': 20770.308, 'duration': 2.121}, {'end': 20775.211, 'text': "so it's all about knowing your audience.", 'start': 20772.429, 'duration': 2.782}, {'end': 20778.013, 'text': 'so all of these points play against one another.', 'start': 20775.211, 'duration': 2.802}, {'end': 20782.576, 'text': "so be clear and use more examples in your content, just like we're doing here.", 'start': 20778.013, 'duration': 4.563}, {'end': 20788.62, 'text': 'okay, just like at the beginning of this session, i showed you an example of simply learn subscribers over the past 365 days,', 'start': 20782.576, 'duration': 6.044}], 'summary': 'Maximize information without overloading. tailor content to audience. use more examples.', 'duration': 28.719, 'max_score': 20759.901, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M20759901.jpg'}], 'start': 20047.974, 'title': 'Optimizing youtube video promotion', 'summary': 'Discusses optimizing youtube video promotion through creating playlists, engaging the audience via community page and email links, leveraging social media and bookmarking sites for wider reach, and backlinking for increased authority. it also covers essential tips for ranking youtube videos, including keyword selection, video optimization, and subscriber acquisition, emphasizing the importance of engaging and informative content, high-quality videos, and promotion on various platforms.', 'chapters': [{'end': 20219.388, 'start': 20047.974, 'title': 'Optimizing youtube video promotion', 'summary': 'Discusses optimizing youtube video promotion by creating playlists to organize content, engaging the audience through community page and email links, and leveraging social media and bookmarking sites for wider reach and backlinking for increased authority.', 'duration': 171.414, 'highlights': ['Creating playlists to organize content and improve search ranking Organizing videos into playlists helps in quicker and easier video discovery on YouTube, leading to higher search rankings and increased traffic.', 'Engaging the audience through community page and email links Encouraging audience engagement by sharing video links on the community page within YouTube and in email signatures, facilitating easier access for viewers.', "Leveraging social media and bookmarking sites for wider reach Utilizing social media platforms like Facebook, LinkedIn, Reddit, and bookmarking sites like StumbleUpon or Reddit to embed and share videos, expanding the video's exposure and reach.", 'Utilizing backlinking for increased authority of the video Seeking backlinks from relevant bloggers and reciprocating the process to enhance the authority of the video, ultimately boosting its credibility and visibility.']}, {'end': 20926.008, 'start': 20219.728, 'title': 'Youtube video ranking tips', 'summary': 'Covers essential tips for ranking youtube videos, including keyword selection, video optimization, and subscriber acquisition, emphasizing the importance of engaging and informative content, high-quality videos, and promotion on various platforms.', 'duration': 706.28, 'highlights': ["Creating engaging and informative content: It's crucial to plan content tailored to a specific audience, using relevant topics, an organized script, high-quality examples, and an interesting hook to engage viewers and encourage sharing.", 'Optimizing video quality and user experience: Focus on creating high-retention videos with good audio and video quality, interactive elements like quizzes and imagery, and engaging thumbnails to boost click-through rate.', 'Video optimization and promotion: Utilize tools to choose high-volume, low-competition keywords, and incorporate them into the title, description, meta tags, and video tags. Additionally, promote videos on social media and generate backlinks to increase visibility and subscribers.']}], 'duration': 878.034, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M20047974.jpg', 'highlights': ['Creating playlists to organize content and improve search ranking Organizing videos into playlists helps in quicker and easier video discovery on YouTube, leading to higher search rankings and increased traffic.', 'Utilizing backlinking for increased authority of the video Seeking backlinks from relevant bloggers and reciprocating the process to enhance the authority of the video, ultimately boosting its credibility and visibility.', 'Optimizing video quality and user experience: Focus on creating high-retention videos with good audio and video quality, interactive elements like quizzes and imagery, and engaging thumbnails to boost click-through rate.', "Utilizing social media and bookmarking sites for wider reach Utilizing social media platforms like Facebook, LinkedIn, Reddit, and bookmarking sites like StumbleUpon or Reddit to embed and share videos, expanding the video's exposure and reach."]}, {'end': 22361.043, 'segs': [{'end': 21558.666, 'src': 'embed', 'start': 21530.114, 'weight': 2, 'content': [{'end': 21533.295, 'text': 'and give them a kind of a taste of what the future videos are going to be like.', 'start': 21530.114, 'duration': 3.181}, {'end': 21536.576, 'text': 'Okay You can even tell them your release schedule in the trailer.', 'start': 21533.315, 'duration': 3.261}, {'end': 21539.957, 'text': "So you can start off by saying, Hey, Hey guys, we're new to this.", 'start': 21536.636, 'duration': 3.321}, {'end': 21547.079, 'text': "We're going to be posting one video a month, but as we get rolling, maybe two per month and you know one poor week, you know.", 'start': 21540.197, 'duration': 6.882}, {'end': 21554.503, 'text': "just being honest and open and talking to your audience and get them excited about future videos, that's what the trailer is all about.", 'start': 21547.079, 'duration': 7.424}, {'end': 21558.666, 'text': 'so you also want to keep it that the channel description short, interesting.', 'start': 21554.503, 'duration': 4.163}], 'summary': 'Trailer should mention release schedule, aim for 1-2 videos per month to engage audience.', 'duration': 28.552, 'max_score': 21530.114, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M21530114.jpg'}, {'end': 21611.678, 'src': 'embed', 'start': 21583.842, 'weight': 9, 'content': [{'end': 21589.506, 'text': 'So pick keywords, not only include those keywords in the videos, but include them in the channel description.', 'start': 21583.842, 'duration': 5.664}, {'end': 21598.472, 'text': "Pay attention to the first 100 to 150 characters of your channel description, because that's what's shown next to your channel on the search results.", 'start': 21589.646, 'duration': 8.826}, {'end': 21602.414, 'text': 'so, for example, here you can see we have a description.', 'start': 21598.732, 'duration': 3.682}, {'end': 21606.736, 'text': "here simply learn is one of the world's leading certification training providers.", 'start': 21602.414, 'duration': 4.322}, {'end': 21611.678, 'text': 'we partner with companies and individuals to address, and so you can see those characters.', 'start': 21606.736, 'duration': 4.942}], 'summary': 'Include keywords in videos and channel description; focus on first 100-150 characters for search visibility.', 'duration': 27.836, 'max_score': 21583.842, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M21583842.jpg'}, {'end': 21693.673, 'src': 'embed', 'start': 21665.8, 'weight': 0, 'content': [{'end': 21671.461, 'text': "for simply learn we went ahead and updated our channel r, and i'm sure we will reach 500k.", 'start': 21665.8, 'duration': 5.661}, {'end': 21673.202, 'text': "we'll update the artwork then too.", 'start': 21671.461, 'duration': 1.741}, {'end': 21679.886, 'text': 'but The point is you want to keep your channel art kind of interesting, hip and cool, and feel free to change it out every once in a while.', 'start': 21673.202, 'duration': 6.684}, {'end': 21682.367, 'text': 'So you have that option in YouTube to do.', 'start': 21680.086, 'duration': 2.281}, {'end': 21683.748, 'text': "I mean, it's very simple.", 'start': 21682.387, 'duration': 1.361}, {'end': 21686.149, 'text': "So here you can see Simply Learn's channel.", 'start': 21683.948, 'duration': 2.201}, {'end': 21689.171, 'text': 'We go home, get all our videos listed here.', 'start': 21686.369, 'duration': 2.802}, {'end': 21693.673, 'text': 'We got the about us, you know, something very short, interesting about us.', 'start': 21689.251, 'duration': 4.422}], 'summary': "Simply learn updated channel, aiming to reach 500k. emphasizes keeping art interesting and changing it out. youtube provides the option. focus on short, interesting 'about us' section.", 'duration': 27.873, 'max_score': 21665.8, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M21665800.jpg'}, {'end': 21732.26, 'src': 'embed', 'start': 21708.902, 'weight': 7, 'content': [{'end': 21715.545, 'text': 'Okay, so this is another tips to go with that channel art and description is a profile picture relevant to your brand.', 'start': 21708.902, 'duration': 6.643}, {'end': 21719.488, 'text': 'So you always want to maybe put the company logo up there.', 'start': 21715.645, 'duration': 3.843}, {'end': 21724.953, 'text': 'okay, so here you can see we have the company logo at accurate, relevant channel keywords.', 'start': 21719.488, 'duration': 5.465}, {'end': 21728.556, 'text': 'so if we go back to who we are, who are we?', 'start': 21724.953, 'duration': 3.603}, {'end': 21731.359, 'text': "we're the world's leading certification training provider.", 'start': 21728.556, 'duration': 2.803}, {'end': 21732.26, 'text': "okay, that's who we are.", 'start': 21731.359, 'duration': 0.901}], 'summary': 'Profile picture and company logo are essential for brand identity and recognition.', 'duration': 23.358, 'max_score': 21708.902, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M21708902.jpg'}, {'end': 21967.061, 'src': 'embed', 'start': 21932.754, 'weight': 5, 'content': [{'end': 21933.856, 'text': "that's where it all starts.", 'start': 21932.754, 'duration': 1.102}, {'end': 21941.302, 'text': "So in case you have any doubts, if you're not sure about everything we talked about on optimizing the channel, go ahead and drop a comment below,", 'start': 21934.096, 'duration': 7.206}, {'end': 21946.806, 'text': 'because we do respond to every comment that gets posted on our videos.', 'start': 21941.302, 'duration': 5.504}, {'end': 21954.872, 'text': "So if you're not sure how to go about optimizing your channel, when you say align keywords with the channel, what does that really mean?", 'start': 21947.046, 'duration': 7.826}, {'end': 21957.694, 'text': 'So if you want some clarity on that, go ahead and drop us a channel.', 'start': 21954.892, 'duration': 2.802}, {'end': 21961.177, 'text': "If you're not sure about the trailer video, drop us a comment.", 'start': 21957.714, 'duration': 3.463}, {'end': 21967.061, 'text': "We're more than happy to expand upon the explanation of how to best optimize your channel.", 'start': 21961.217, 'duration': 5.844}], 'summary': 'Encourages viewers to seek clarification and optimization advice by dropping comments on videos.', 'duration': 34.307, 'max_score': 21932.754, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M21932754.jpg'}, {'end': 22249.336, 'src': 'embed', 'start': 22216.865, 'weight': 4, 'content': [{'end': 22219.646, 'text': 'And so you gotta have good video editing software.', 'start': 22216.865, 'duration': 2.781}, {'end': 22222.707, 'text': "There's plenty of options available on the internet.", 'start': 22219.666, 'duration': 3.041}, {'end': 22225.588, 'text': 'Again, I would go with something low cost but paid.', 'start': 22222.947, 'duration': 2.641}, {'end': 22232.07, 'text': "Usually free isn't exactly the way you wanna go if you're trying to create a high def, good quality video.", 'start': 22225.948, 'duration': 6.122}, {'end': 22235.351, 'text': 'At the very least, review your work before publishing.', 'start': 22232.31, 'duration': 3.041}, {'end': 22236.872, 'text': 'I just said it a minute ago.', 'start': 22235.691, 'duration': 1.181}, {'end': 22237.692, 'text': "I'll say it again.", 'start': 22237.052, 'duration': 0.64}, {'end': 22243.234, 'text': 'You want to be able to have a really professional video and high def.', 'start': 22237.752, 'duration': 5.482}, {'end': 22249.336, 'text': 'when you have a good professional video and high def with good audio horizontal shots, you know.', 'start': 22243.234, 'duration': 6.102}], 'summary': 'Use low-cost paid video editing software for high-quality, professional videos.', 'duration': 32.471, 'max_score': 22216.865, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M22216865.jpg'}, {'end': 22349.856, 'src': 'embed', 'start': 22320.448, 'weight': 6, 'content': [{'end': 22327.934, 'text': "the watermark can be whatever you want, but normally it's going to be some type of logo or brand and a call to action.", 'start': 22320.448, 'duration': 7.486}, {'end': 22331.077, 'text': 'and so how do you add a watermark to your video.', 'start': 22327.934, 'duration': 3.143}, {'end': 22333.119, 'text': 'well, you log into your youtube account.', 'start': 22331.077, 'duration': 2.042}, {'end': 22334.521, 'text': "it's. it's pretty simple.", 'start': 22333.119, 'duration': 1.402}, {'end': 22339.807, 'text': "at the top right corner, you're going to select your creator studio icon and then you're going to go to channel,", 'start': 22334.521, 'duration': 5.286}, {'end': 22342.509, 'text': 'select branding and then add a watermark to your video.', 'start': 22339.807, 'duration': 2.702}, {'end': 22349.856, 'text': "so if we look at that in youtube, so here creator studio, on the left side navigation, I'm just gonna click channel,", 'start': 22342.509, 'duration': 7.347}], 'summary': 'Adding a watermark to your youtube video involves logging into your account, selecting branding, and then adding the watermark through the creator studio.', 'duration': 29.408, 'max_score': 22320.448, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M22320448.jpg'}], 'start': 20926.008, 'title': 'Optimizing youtube channel and video production', 'summary': 'Discusses the optimization of youtube channel and video production, emphasizing the importance of engaging channel description, channel art, profile picture, channel keywords, playlists, high-quality videos, and subscriber watermark, with quantifiable data such as reaching 200,000 subscribers, and a preference for hd videos.', 'chapters': [{'end': 21052.787, 'start': 20926.008, 'title': 'Engaging youtube audience with cards and consistency', 'summary': 'Discusses engaging the youtube audience through the use of interactive cards and maintaining consistency in video publishing, leading to increased subscriber engagement and notifications for viewers.', 'duration': 126.779, 'highlights': ['Consistency in video publishing leads to increased subscriber engagement. Publishing videos consistently can help increase YouTube subscribers, as regular schedules and consistency in content release keep the audience engaged.', 'Interactive cards on YouTube allow for engagement and interaction with the audience. YouTube cards, featuring interactive panels with images, text, or clickable links, encourage viewer interaction, thereby enhancing audience engagement.', 'Subscribers receive notifications for new video releases, leading to prompt viewer engagement. Once a viewer subscribes to a channel, they receive notifications, such as via email, for new video releases, facilitating immediate access and viewer engagement.']}, {'end': 21365.526, 'start': 21052.947, 'title': 'Youtube video optimization tips', 'summary': 'Emphasizes the importance of consistent video publishing for gaining subscribers, citing that youtube channels publishing more than once a week perform better, and highlights the necessity of video optimization for higher ranking and audience engagement, providing specific tips and examples.', 'duration': 312.579, 'highlights': ['YouTube channels publishing more than once a week perform better According to Social Media Examiner, YouTube channels that publish videos more than once a week are performing much better.', 'The importance of video optimization for higher ranking and audience engagement Optimizing videos will help content rank higher on YouTube and increase audience engagement, influencing the likelihood of gaining subscribers.', 'Necessity of optimizing the title, description, and video tags for video optimization To ensure videos reach the relevant audience, optimizing the title, description, and video tags is crucial.', 'Specific tips for video optimization: use timestamps, include relevant links, upload a captivating thumbnail, transcript, and start/end screens Additional tips for video optimization include using timestamps, including relevant links, uploading a captivating thumbnail, providing a transcript, and adding start/end screens for audience engagement.']}, {'end': 21621.663, 'start': 21365.526, 'title': 'Youtube video optimization', 'summary': 'Highlights the importance of using exact keywords in video titles and channel descriptions to improve rankings and gain more subscribers, citing a moderate correlation between total subscribers and rankings, while emphasizing the significance of optimizing video titles, descriptions, and tags for improved visibility and subscriber acquisition.', 'duration': 256.137, 'highlights': ['Using exact keywords in video titles and channel descriptions can help improve rankings and gain more subscribers. Backlinko suggests that using an exact keyword in video titles can lead to higher rankings, more views, and more subscribers, emphasizing the importance of video optimization.', "Emphasizing the correlation between total subscribers and rankings, and the significance of optimizing video titles, descriptions, and tags for improved visibility and subscriber acquisition. Backlinko mentions a moderate correlation between a channel's total subscribers and rankings, highlighting the importance of optimizing video titles, descriptions, and tags for improved visibility and subscriber acquisition.", "Importance of creating a great YouTube channel trailer and using channel keywords, descriptions, and artwork to enhance the channel's appeal. Creating a great YouTube channel trailer, adding channel keywords, descriptions, and artwork, and organizing videos into sections and playlists are emphasized as key tips for creating an appealing YouTube channel."]}, {'end': 22361.043, 'start': 21621.863, 'title': 'Optimizing youtube channel and video production', 'summary': 'Discusses the optimization of youtube channel and video production, emphasizing the importance of an engaging channel description, interesting channel art, relevant profile picture, accurate channel keywords, organized playlists, high-quality videos, and subscriber watermark, with quantifiable data such as reaching 200,000 subscribers, and a preference for hd videos.', 'duration': 739.18, 'highlights': ['Simply Learn reaches a milestone of 200,000 subscribers, emphasizing the importance of an engaging channel description, interesting channel art, and an appropriate call to action at the end of the video. Simply Learn reaches a milestone of 200,000 subscribers, focusing on the importance of an engaging channel description, interesting channel art, and a good call to action at the end of the video, and encourages viewers to check out their next or latest video.', 'The importance of relevant profile picture, accurate channel keywords, and organized playlists, with an emphasis on including relevant keywords in the channel description and optimizing playlist titles and descriptions for search rankings. Emphasizes the importance of a relevant profile picture, accurate channel keywords, and organized playlists, with a focus on including relevant keywords in the channel description and optimizing playlist titles and descriptions for search rankings.', 'Tips for producing high-quality videos, including creating a script, using good audio recording equipment, shooting in HD, and using good lighting, with an emphasis on producing high-quality videos to engage viewers. Provides tips for producing high-quality videos, including creating a script, using good audio recording equipment, shooting in HD, using good lighting, and producing videos that engage viewers.', 'The preference for HD videos and adding a subscriber watermark to all videos, with instructions on how to add a watermark to videos in YouTube Creator Studio. Highlights the preference for HD videos and adding a subscriber watermark to all videos, along with instructions on how to add a watermark to videos in YouTube Creator Studio.']}], 'duration': 1435.035, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M20926008.jpg', 'highlights': ['Consistency in video publishing leads to increased subscriber engagement. Publishing videos consistently can help increase YouTube subscribers, as regular schedules and consistency in content release keep the audience engaged.', 'Interactive cards on YouTube allow for engagement and interaction with the audience. YouTube cards, featuring interactive panels with images, text, or clickable links, encourage viewer interaction, thereby enhancing audience engagement.', 'Subscribers receive notifications for new video releases, leading to prompt viewer engagement. Once a viewer subscribes to a channel, they receive notifications, such as via email, for new video releases, facilitating immediate access and viewer engagement.', 'YouTube channels publishing more than once a week perform better According to Social Media Examiner, YouTube channels that publish videos more than once a week are performing much better.', 'The importance of video optimization for higher ranking and audience engagement Optimizing videos will help content rank higher on YouTube and increase audience engagement, influencing the likelihood of gaining subscribers.', 'Necessity of optimizing the title, description, and video tags for video optimization To ensure videos reach the relevant audience, optimizing the title, description, and video tags is crucial.', 'Specific tips for video optimization: use timestamps, include relevant links, upload a captivating thumbnail, transcript, and start/end screens Additional tips for video optimization include using timestamps, including relevant links, uploading a captivating thumbnail, providing a transcript, and adding start/end screens for audience engagement.', 'Using exact keywords in video titles and channel descriptions can help improve rankings and gain more subscribers. Backlinko suggests that using an exact keyword in video titles can lead to higher rankings, more views, and more subscribers, emphasizing the importance of video optimization.', "Emphasizing the correlation between total subscribers and rankings, and the significance of optimizing video titles, descriptions, and tags for improved visibility and subscriber acquisition. Backlinko mentions a moderate correlation between a channel's total subscribers and rankings, highlighting the importance of optimizing video titles, descriptions, and tags for improved visibility and subscriber acquisition.", "Importance of creating a great YouTube channel trailer and using channel keywords, descriptions, and artwork to enhance the channel's appeal. Creating a great YouTube channel trailer, adding channel keywords, descriptions, and artwork, and organizing videos into sections and playlists are emphasized as key tips for creating an appealing YouTube channel.", 'Simply Learn reaches a milestone of 200,000 subscribers, emphasizing the importance of an engaging channel description, interesting channel art, and an appropriate call to action at the end of the video. Simply Learn reaches a milestone of 200,000 subscribers, focusing on the importance of an engaging channel description, interesting channel art, and a good call to action at the end of the video, and encourages viewers to check out their next or latest video.', 'The importance of relevant profile picture, accurate channel keywords, and organized playlists, with an emphasis on including relevant keywords in the channel description and optimizing playlist titles and descriptions for search rankings. Emphasizes the importance of a relevant profile picture, accurate channel keywords, and organized playlists, with a focus on including relevant keywords in the channel description and optimizing playlist titles and descriptions for search rankings.', 'Tips for producing high-quality videos, including creating a script, using good audio recording equipment, shooting in HD, and using good lighting, with an emphasis on producing high-quality videos to engage viewers. Provides tips for producing high-quality videos, including creating a script, using good audio recording equipment, shooting in HD, using good lighting, and producing videos that engage viewers.', 'The preference for HD videos and adding a subscriber watermark to all videos, with instructions on how to add a watermark to videos in YouTube Creator Studio. Highlights the preference for HD videos and adding a subscriber watermark to all videos, along with instructions on how to add a watermark to videos in YouTube Creator Studio.']}, {'end': 24190.778, 'segs': [{'end': 22811.155, 'src': 'embed', 'start': 22769.83, 'weight': 1, 'content': [{'end': 22773.392, 'text': "But there's other platforms you can also leverage, and we're going to talk about those.", 'start': 22769.83, 'duration': 3.562}, {'end': 22775.434, 'text': 'social media.', 'start': 22774.213, 'duration': 1.221}, {'end': 22783.34, 'text': 'most companies, most individuals, are on in some form or fashion, amongst the most popular, like Facebook and Instagram.', 'start': 22775.434, 'duration': 7.906}, {'end': 22784.701, 'text': 'so you can start there.', 'start': 22783.34, 'duration': 1.361}, {'end': 22789.804, 'text': 'so with Facebook, you can post something and include the link of your YouTube video.', 'start': 22784.701, 'duration': 5.103}, {'end': 22795.328, 'text': "with Facebook, if your business, you have a business page, you're communicating with your community,", 'start': 22789.804, 'duration': 5.524}, {'end': 22799.371, 'text': "and that's a great way to get started by promoting your YouTube video.", 'start': 22795.328, 'duration': 4.043}, {'end': 22803.973, 'text': "you can also do the same on Twitter or Instagram or whatever platform you're on.", 'start': 22799.371, 'duration': 4.602}, {'end': 22808.414, 'text': 'go ahead and post something or tweet something and include that link to youtube.', 'start': 22803.973, 'duration': 4.441}, {'end': 22811.155, 'text': 'you can participate in forums and blog discussions.', 'start': 22808.414, 'duration': 2.741}], 'summary': 'Leverage social media platforms like facebook and instagram to promote youtube videos and engage with communities.', 'duration': 41.325, 'max_score': 22769.83, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M22769830.jpg'}, {'end': 22877.937, 'src': 'embed', 'start': 22851.401, 'weight': 2, 'content': [{'end': 22857.565, 'text': "so if there's somebody that is associated, that likes your brand or product and has a large following,", 'start': 22851.401, 'duration': 6.164}, {'end': 22860.387, 'text': 'you can ask them to post the video on your behalf.', 'start': 22857.565, 'duration': 2.822}, {'end': 22863.269, 'text': "it's a great way to reach an audience fairly quickly.", 'start': 22860.387, 'duration': 2.882}, {'end': 22868.353, 'text': 'okay, you can earn backlinks from relative relevant and authoritative websites.', 'start': 22863.269, 'duration': 5.084}, {'end': 22877.937, 'text': "So, for example, if you look at this website here, Testgenics, there's a article here about certificate of achievements for AWS.", 'start': 22868.553, 'duration': 9.384}], 'summary': 'Leverage influencers to reach a large audience and earn backlinks from authoritative websites.', 'duration': 26.536, 'max_score': 22851.401, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M22851401.jpg'}, {'end': 23428.005, 'src': 'embed', 'start': 23399.594, 'weight': 0, 'content': [{'end': 23407.549, 'text': "so That's paid advertising again through search, through social, through display, but you can also promote your site on social media.", 'start': 23399.594, 'duration': 7.955}, {'end': 23413.695, 'text': 'So once your content has gone live, you could take advantage of different social media platforms.', 'start': 23407.829, 'duration': 5.866}, {'end': 23417.138, 'text': "I mean it really depends on what you're trying to promote,", 'start': 23413.935, 'duration': 3.203}, {'end': 23421.583, 'text': "because what you're trying to promote needs to align with the appropriate social media platform.", 'start': 23417.138, 'duration': 4.445}, {'end': 23428.005, 'text': 'so facebook is best suited for industries like food and beverages and news and media,', 'start': 23421.923, 'duration': 6.082}], 'summary': 'Paid advertising across search, social, and display, and promoting content on social media, aligning with appropriate platforms - e.g. facebook for food and news industries.', 'duration': 28.411, 'max_score': 23399.594, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M23399594.jpg'}, {'end': 23864.596, 'src': 'embed', 'start': 23840.27, 'weight': 4, 'content': [{'end': 23849.059, 'text': 'So brand community refers to a group of people who identify your brand and use your brand as a platform to exchange ideas and contribute content.', 'start': 23840.27, 'duration': 8.789}, {'end': 23855.386, 'text': 'Some advantages of having a brand community are promoting brand evangelism and loyalty.', 'start': 23849.46, 'duration': 5.926}, {'end': 23859.05, 'text': 'it can be a source of feedback, loyalty and ideas.', 'start': 23855.746, 'duration': 3.304}, {'end': 23864.596, 'text': 'so build a community, build a brand community who you know identify with you.', 'start': 23859.05, 'duration': 5.546}], 'summary': 'Brand community fosters brand evangelism, loyalty, and feedback.', 'duration': 24.326, 'max_score': 23840.27, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M23840270.jpg'}, {'end': 24057.664, 'src': 'embed', 'start': 24027.392, 'weight': 5, 'content': [{'end': 24034.254, 'text': "So in order to drive traffic to your site, you're going to have to implement an SEO strategy.", 'start': 24027.392, 'duration': 6.862}, {'end': 24041.997, 'text': 'Why do you want to implement an SEO strategy? Because it can help you improve your overall searchability and visibility on search engines.', 'start': 24034.594, 'duration': 7.403}, {'end': 24044.658, 'text': 'And obviously that comes with advantages.', 'start': 24042.737, 'duration': 1.921}, {'end': 24048.139, 'text': 'One of those advantages is obviously more traffic to the site.', 'start': 24044.778, 'duration': 3.361}, {'end': 24057.664, 'text': 'search is still king in terms of volumes of people using search on a daily basis, so you have a great opportunity to be found.', 'start': 24048.619, 'duration': 9.045}], 'summary': 'Implementing an seo strategy can improve searchability, visibility, and drive more traffic to the site, as search remains popular.', 'duration': 30.272, 'max_score': 24027.392, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M24027392.jpg'}], 'start': 22361.043, 'title': 'Maximizing youtube audience engagement and traffic generation', 'summary': 'Covers engaging with the youtube audience, promoting videos across platforms, strategies for video promotion and website traffic, driving website traffic through social media, guest blogging, building brand community, and driving traffic to improve searchability and user engagement.', 'chapters': [{'end': 22729.26, 'start': 22361.043, 'title': 'Engaging youtube audience tips', 'summary': 'Emphasizes engaging with the youtube audience through interaction, feedback incorporation, and live streams to increase customer satisfaction and potentially convert viewers into customers.', 'duration': 368.217, 'highlights': ["Engaging with the audience can lead to higher chances of viewers becoming customers. When interacting with viewers and responding to them immediately, there's a higher chance of converting them into customers due to increased customer satisfaction.", 'Incorporating feedback positively and learning from mistakes can improve video content. Incorporating and positively reacting to feedback, as well as learning from mistakes, can lead to the creation of improved future video content.', 'Rewarding excellent commenters can incentivize audience engagement. Incentivizing audience engagement through rewards such as gift cards, promotions, or recognition for excellent feedback can encourage more active participation.', "Live streams provide an opportunity to directly interact with the audience and build a stronger relationship. Hosting live streams allows for direct interaction with the audience, enabling them to see the creator's personality and fostering a two-way conversation to strengthen the relationship with the audience.", 'Dedicating videos to subscribers can impress and reward the loyal fan base. Creating videos specifically for subscribers can serve as a form of reward, impressing and acknowledging the loyal fan base, leading to increased engagement.']}, {'end': 22894.305, 'start': 22729.56, 'title': 'Promoting videos across platforms', 'summary': 'Discusses the strategy of promoting youtube videos on different platforms to increase subscribers, including leveraging social media, forums, blogs, directories, testimonial link building, influencer marketing, and earning backlinks from authoritative websites.', 'duration': 164.745, 'highlights': ['Promoting videos on different platforms to increase subscribers is a good strategy for YouTube growth. The strategy of promoting videos on different platforms is essential for increasing YouTube subscribers.', 'Leveraging social media, forums, and blogs to promote YouTube videos can effectively expand reach and engagement. Utilizing social media, forums, and blogs to promote YouTube videos can significantly expand reach and engagement.', 'Earning backlinks from authoritative websites can generate traffic and awareness for the video. Earning backlinks from authoritative websites can effectively generate traffic and awareness for the video.', 'Utilizing influencer marketing for video promotion can help reach a large audience quickly. Influencer marketing can help reach a large audience quickly for video promotion.', 'Listing videos in relevant directories and using testimonial link building are effective strategies for video promotion. Listing videos in relevant directories and using testimonial link building are effective strategies for video promotion.']}, {'end': 23399.594, 'start': 22894.545, 'title': 'Strategies for video promotion & website traffic', 'summary': 'Discusses various strategies for video promotion and driving traffic to a website, including collaborations, email marketing, community engagement, seo, and paid advertising.', 'duration': 505.049, 'highlights': ['Paid advertising such as search ads, social media ads, or display ads is one of the easiest ways to drive traffic to a website. Paid advertising, including search ads, social media ads, and display ads, is highlighted as an effective method for driving traffic to a website.', 'Collaborating with other YouTube channels and websites is a strategy to increase video visibility and drive potential subscribers. The importance of collaborating with other YouTube channels and websites to increase video visibility and attract potential subscribers is emphasized.', 'Strategies like email marketing, community engagement, and SEO are recommended to promote videos and drive traffic to websites. Various strategies like email marketing, community engagement, and SEO are recommended for promoting videos and driving traffic to websites.']}, {'end': 23840.21, 'start': 23399.594, 'title': 'Drive website traffic: social media and guest blogging', 'summary': 'Discusses leveraging social media platforms such as facebook, instagram, linkedin, youtube, and twitter, as well as utilizing guest blogging and responsive website design to drive traffic to a website.', 'duration': 440.616, 'highlights': ['Utilize social media platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter) to promote content and products aligned with specific industries, targeting specific job levels or descriptions, and generating backlinks for improved search engine ranking and online authority. The chapter emphasizes the use of various social media platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter) to promote content and products aligned with specific industries, targeting specific job levels or descriptions, and generating backlinks for improved search engine ranking and online authority.', 'Leverage guest blogging for brand exposure, targeted traffic, improved online authority, and increased backlink score, thereby enhancing brand awareness and driving traffic to the website. The chapter highlights the benefits of guest blogging, including brand exposure, targeted traffic, improved online authority, and increased backlink score, ultimately enhancing brand awareness and driving traffic to the website.', 'Interview industry thought leaders to increase credibility, engagement, and reach, ultimately driving traffic to the website. It mentions the strategy of interviewing industry thought leaders to increase credibility, engagement, and reach, ultimately driving traffic to the website.', 'Ensure website responsiveness across multiple devices for improved user experience, increased engagement, and higher chances of conversion. Emphasizes the importance of ensuring website responsiveness across multiple devices for improved user experience, increased engagement, and higher chances of conversion.']}, {'end': 24190.778, 'start': 23840.27, 'title': 'Building brand community and driving traffic', 'summary': 'Discusses the importance of building a brand community, engaging with loyal customers, and implementing seo strategies to drive traffic, improve searchability and visibility, and increase user engagement and experience.', 'duration': 350.508, 'highlights': ['Building a brand community can promote brand evangelism and loyalty, provide feedback and ideas, and leverage user-generated content for future marketing strategies. Having a brand community can lead to increased brand evangelism and loyalty, as well as a valuable source of feedback and ideas for future marketing strategies.', 'Engaging with loyal customers through promotions and personalized communication can drive repeat purchases and brand loyalty. Engaging with loyal customers through promotions and personalized communication can lead to increased repeat purchases and brand loyalty.', 'Implementing SEO strategies can improve searchability, visibility, trust, credibility, and user engagement, ultimately driving more traffic to the website. Implementing SEO strategies can lead to improved searchability, visibility, trust, credibility, and user engagement, resulting in increased website traffic.', 'Engaging in relevant and thought-provoking conversations on various platforms can position the brand as a leader in the industry and improve visibility. Engaging in relevant and thought-provoking conversations on various platforms can help position the brand as a leader in the industry and improve visibility.']}], 'duration': 1829.735, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M22361043.jpg', 'highlights': ['Paid advertising, including search ads, social media ads, and display ads, is highlighted as an effective method for driving traffic to a website.', 'Utilizing social media, forums, and blogs to promote YouTube videos can significantly expand reach and engagement.', 'Influencer marketing can help reach a large audience quickly for video promotion.', 'The chapter emphasizes the use of various social media platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter) to promote content and products aligned with specific industries, targeting specific job levels or descriptions, and generating backlinks for improved search engine ranking and online authority.', 'Having a brand community can lead to increased brand evangelism and loyalty, as well as a valuable source of feedback and ideas for future marketing strategies.', 'Implementing SEO strategies can lead to improved searchability, visibility, trust, credibility, and user engagement, resulting in increased website traffic.']}, {'end': 25360.112, 'segs': [{'end': 24244.136, 'src': 'embed', 'start': 24216.268, 'weight': 0, 'content': [{'end': 24218.988, 'text': 'And so off page involves backlinking.', 'start': 24216.268, 'duration': 2.72}, {'end': 24225.03, 'text': 'So backlinks are just links that direct users from other websites to your own website.', 'start': 24219.008, 'duration': 6.022}, {'end': 24228.771, 'text': "So with that, inherently, it's going to drive traffic.", 'start': 24225.41, 'duration': 3.361}, {'end': 24230.672, 'text': 'qualified traffic to your website,', 'start': 24229.011, 'duration': 1.661}, {'end': 24236.433, 'text': "because if somebody's on a relevant website that's linking to yours and they click on that link and go to your website,", 'start': 24230.672, 'duration': 5.761}, {'end': 24240.415, 'text': "it's likely going to be qualified, meaning they're going to be relevant.", 'start': 24236.433, 'duration': 3.982}, {'end': 24244.136, 'text': "and so back linking, because it's an off-page strategy.", 'start': 24240.415, 'duration': 3.721}], 'summary': 'Backlinks drive qualified traffic to your website, resulting from off-page strategy.', 'duration': 27.868, 'max_score': 24216.268, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M24216268.jpg'}, {'end': 24345.187, 'src': 'embed', 'start': 24317.691, 'weight': 2, 'content': [{'end': 24321.514, 'text': "i mean there's brand awareness reasons to being on other sites as well.", 'start': 24317.691, 'duration': 3.823}, {'end': 24327.938, 'text': "there's industry leadership, meaning if you you post content on reddit, okay, you're coming across as an industry leader,", 'start': 24321.514, 'duration': 6.424}, {'end': 24331.82, 'text': 'but yet generating a backlink which helps with seo and referral traffic.', 'start': 24327.938, 'duration': 3.882}, {'end': 24335.722, 'text': "so there's a lot of benefits to building backlinks.", 'start': 24331.82, 'duration': 3.902}, {'end': 24338.844, 'text': 'and the opposite of backlinks are internal links.', 'start': 24335.722, 'duration': 3.122}, {'end': 24345.187, 'text': 'so you want to do internal linking and that just means connecting one page on your site to another.', 'start': 24338.844, 'duration': 6.343}], 'summary': 'Building backlinks and internal links improves seo and industry leadership.', 'duration': 27.496, 'max_score': 24317.691, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M24317691.jpg'}, {'end': 24411.79, 'src': 'embed', 'start': 24381.572, 'weight': 1, 'content': [{'end': 24387.636, 'text': 'so if one page is linked to another and that page has really good relevance in the eyes of google,', 'start': 24381.572, 'duration': 6.064}, {'end': 24389.817, 'text': 'then the other page is probably going to benefit from that.', 'start': 24387.636, 'duration': 2.181}, {'end': 24395.46, 'text': 'The other reason you want to do internal linking again you want to move people from your one page of your site to the other.', 'start': 24390.077, 'duration': 5.383}, {'end': 24398.122, 'text': "And when you do that, it's going to reduce bounce rates.", 'start': 24395.741, 'duration': 2.381}, {'end': 24403.225, 'text': 'So bounce rate is simply the rate at which people land on a page and then leave.', 'start': 24398.202, 'duration': 5.023}, {'end': 24411.79, 'text': "So if I have 100 people land on my home page and only one person went to another page and the other 99 left the site, then that's a 99% bounce rate.", 'start': 24403.645, 'duration': 8.145}], 'summary': 'Internal linking improves relevance, reduces bounce rate. 99% bounce rate example.', 'duration': 30.218, 'max_score': 24381.572, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M24381572.jpg'}, {'end': 24640.344, 'src': 'embed', 'start': 24614.005, 'weight': 3, 'content': [{'end': 24618.488, 'text': 'so you have a really good chance of converting somebody using long tail keywords.', 'start': 24614.005, 'duration': 4.483}, {'end': 24623.172, 'text': "so my point here is, if you're looking for keywords to use, focus on longer tail.", 'start': 24618.488, 'duration': 4.684}, {'end': 24626.034, 'text': "don't focus on one or two keyword phrases.", 'start': 24623.172, 'duration': 2.862}, {'end': 24628.796, 'text': 'what it also does is brings targeted traffic.', 'start': 24626.034, 'duration': 2.762}, {'end': 24634.6, 'text': "so even if somebody doesn't convert, hey, they could be back, because it's exactly what they're looking for.", 'start': 24628.796, 'duration': 5.804}, {'end': 24640.344, 'text': "And if you're focusing on longer tail keywords, like I just mentioned, stay away from the shorter ones.", 'start': 24635.28, 'duration': 5.064}], 'summary': 'Long tail keywords increase conversion and bring targeted traffic.', 'duration': 26.339, 'max_score': 24614.005, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M24614005.jpg'}, {'end': 24788.36, 'src': 'embed', 'start': 24762.12, 'weight': 4, 'content': [{'end': 24767.528, 'text': 'but if you look at it and do a comparison, email generally is cheaper than, say, doing pay-per-click,', 'start': 24762.12, 'duration': 5.408}, {'end': 24770.572, 'text': "because with pay-per-click you're paying for each click.", 'start': 24767.528, 'duration': 3.044}, {'end': 24773.156, 'text': 'okay. so that could be expensive depending on the keywords.', 'start': 24770.572, 'duration': 2.584}, {'end': 24778.651, 'text': "So email marketing is also time saving, meaning it's a one time thing and done.", 'start': 24773.567, 'duration': 5.084}, {'end': 24786.598, 'text': "So, once you send the email, it's just a matter of watching and looking at the metrics and learning what's going on,", 'start': 24778.672, 'duration': 7.926}, {'end': 24788.36, 'text': "so you don't make the same mistakes again.", 'start': 24786.598, 'duration': 1.762}], 'summary': 'Email marketing is cheaper and time-saving compared to pay-per-click, making it a cost-effective and efficient option.', 'duration': 26.24, 'max_score': 24762.12, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M24762120.jpg'}, {'end': 24991.301, 'src': 'embed', 'start': 24958.583, 'weight': 5, 'content': [{'end': 24961.044, 'text': "It's a great way to bring traffic to your website.", 'start': 24958.583, 'duration': 2.461}, {'end': 24968.587, 'text': 'So why do we recommend webinars? Well, because it provides direct contact within your target group.', 'start': 24961.324, 'duration': 7.263}, {'end': 24971.769, 'text': 'what do we mean by contact with your target group?', 'start': 24969.227, 'duration': 2.542}, {'end': 24979.335, 'text': "well, you're going to host a webinar and you're going to invite this targeted group of people who are interested in your product or service.", 'start': 24971.769, 'duration': 7.566}, {'end': 24985.939, 'text': 'so if you have a facebook community, you can do a facebook live event, or you could do a youtube, or you know.', 'start': 24979.335, 'duration': 6.604}, {'end': 24991.301, 'text': 'you can even set up a webinar on another platform but promote it on social media.', 'start': 24985.939, 'duration': 5.362}], 'summary': 'Webinars offer direct contact with target audience, driving website traffic.', 'duration': 32.718, 'max_score': 24958.583, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M24958583.jpg'}, {'end': 25158.253, 'src': 'embed', 'start': 25129.999, 'weight': 7, 'content': [{'end': 25135.165, 'text': 'it makes your website very engaging when you have videos on your website as well.', 'start': 25129.999, 'duration': 5.166}, {'end': 25142.574, 'text': 'so if you create video, you have an opportunity to post it on various video platforms like YouTube or Vimeo.', 'start': 25135.165, 'duration': 7.409}, {'end': 25151.545, 'text': "okay, there's plenty of video platforms out there or just embedded in a blog post or embedded in a facebook post or a tweet.", 'start': 25142.574, 'duration': 8.971}, {'end': 25158.253, 'text': 'okay, so you can do a lot with video and having video on your site is going to increase engagement.', 'start': 25151.545, 'duration': 6.708}], 'summary': 'Adding videos to your website can increase engagement on various platforms like youtube, vimeo, blogs, facebook, and twitter.', 'duration': 28.254, 'max_score': 25129.999, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M25129999.jpg'}, {'end': 25303.048, 'src': 'embed', 'start': 25280.508, 'weight': 8, 'content': [{'end': 25288.174, 'text': "So that's what a content aggregator is, really a site like Reddit or Medium or Quora where you can post content to a large number of people.", 'start': 25280.508, 'duration': 7.666}, {'end': 25293.638, 'text': 'Okay, so with Reddit, people are either going to upvote it or downvote it.', 'start': 25288.194, 'duration': 5.444}, {'end': 25303.048, 'text': 'So the more upvotes you get, or thumbs up or likes or people who encourage that content, the more of a chance it has to be found.', 'start': 25293.738, 'duration': 9.31}], 'summary': 'Content aggregators like reddit, medium, and quora allow posting content to reach a large audience, with upvotes determining visibility.', 'duration': 22.54, 'max_score': 25280.508, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M25280508.jpg'}], 'start': 24191.138, 'title': 'Leveraging seo, email marketing, and content strategies', 'summary': 'Covers the significance of seo strategies including backlinking and internal linking for driving traffic and improving organic ranking, the impact of long tail keywords in reducing competition and increasing search ranking, the benefits of email marketing in terms of cost-effectiveness, time-saving, and real-time marketing, and the potential of webinars, videos, and content aggregators for brand building and traffic generation.', 'chapters': [{'end': 24501.029, 'start': 24191.138, 'title': 'Seo strategies: backlinking and internal linking', 'summary': 'Discusses the importance of seo strategies such as off-page backlinking and on-page internal linking, emphasizing their impact on driving qualified traffic, improving organic ranking, and reducing bounce rates.', 'duration': 309.891, 'highlights': ['Backlinking drives qualified traffic and improves organic ranking Backlinks from relevant websites drive qualified traffic to a website and improve organic ranking by gaining trust and faster indexing from search engines.', 'Internal linking reduces bounce rates and improves page rank Internal linking helps in reducing bounce rates by directing visitors to other pages and improves page rank by spreading link juice across websites.', 'Referral traffic and industry leadership through backlinking Backlinking not only generates referral traffic but also establishes industry leadership when posting content on other platforms, contributing to SEO and referral traffic benefits.']}, {'end': 25001.924, 'start': 24501.049, 'title': 'Seo and email marketing for website traffic', 'summary': 'Highlights the importance of long tail keywords for website traffic, emphasizing their ability to reduce competition, increase search ranking, and improve conversion rates, alongside the benefits of email marketing in terms of cost-effectiveness, time-saving, real-time marketing, non-intrusiveness, and brand building.', 'duration': 500.875, 'highlights': ['Long tail keywords are crucial for website traffic, as they reduce competition, increase search ranking, and improve conversion rates. Long tail keywords account for most web searches and narrow down the search to specific products, hence reducing competition and increasing conversion rates.', 'Email marketing is cost-effective, time-saving, provides real-time marketing, and helps build brand awareness. Email marketing provides a cost-effective method to reach a large audience, saves time in comparison to other marketing methods, offers real-time marketing opportunities, and helps build brand awareness and credibility.', 'Webinars are effective for social media promotion and direct contact with target groups. Webinars provide a platform for direct contact with a targeted group of people interested in products or services, and are effective for social media promotion.']}, {'end': 25360.112, 'start': 25001.924, 'title': 'Leveraging webinars, videos, and content aggregators', 'summary': 'Discusses the benefits of webinars for brand building, the impact of incorporating videos to increase engagement and conversions, and the potential of content aggregators like reddit for brand awareness and traffic generation.', 'duration': 358.188, 'highlights': ['Webinars are a cost-effective way to engage with targeted groups and potential clients, leading to increased traffic and conversions. Webinars are free and can be created with minimal equipment, allowing for cost-effective engagement with targeted groups and potential clients, leading to increased website traffic and conversions.', 'Incorporating videos on websites and social media platforms can lead to increased engagement, conversions, and sales, especially when leveraging mobile-friendly video content. Incorporating videos on websites and social media platforms can lead to increased engagement and conversions, especially when leveraging mobile-friendly video content, resulting in improved ROI and brand trust.', 'Submitting quality content to aggregators like Reddit, Medium, and Quora can help build brand awareness and potentially drive traffic to the website. Submitting quality content to aggregators like Reddit, Medium, and Quora can help build brand awareness and potentially drive traffic to the website, especially when the content is professional, unique, and thought-provoking.']}], 'duration': 1168.974, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M24191138.jpg', 'highlights': ['Backlinking drives qualified traffic and improves organic ranking', 'Internal linking reduces bounce rates and improves page rank', 'Referral traffic and industry leadership through backlinking', 'Long tail keywords reduce competition, increase search ranking, and improve conversion rates', 'Email marketing is cost-effective, time-saving, provides real-time marketing, and helps build brand awareness', 'Webinars are effective for social media promotion and direct contact with target groups', 'Webinars are a cost-effective way to engage with targeted groups and potential clients, leading to increased traffic and conversions', 'Incorporating videos on websites and social media platforms can lead to increased engagement, conversions, and sales, especially when leveraging mobile-friendly video content', 'Submitting quality content to aggregators like Reddit, Medium, and Quora can help build brand awareness and potentially drive traffic to the website']}, {'end': 26986.208, 'segs': [{'end': 25385.18, 'src': 'embed', 'start': 25360.112, 'weight': 2, 'content': [{'end': 25365.375, 'text': 'and again, referral traffic, seo, brand awareness, conversions.', 'start': 25360.112, 'duration': 5.263}, {'end': 25369.596, 'text': 'So all these are inherent benefits of just sharing your content.', 'start': 25365.675, 'duration': 3.921}, {'end': 25372.437, 'text': 'Okay And then finally, we want to learn from analytics.', 'start': 25369.716, 'duration': 2.721}, {'end': 25377.838, 'text': 'Okay So what do I mean learning from analytics? So there are plenty of analytics platforms out there.', 'start': 25372.837, 'duration': 5.001}, {'end': 25380.239, 'text': 'One of the most popular is Google analytics.', 'start': 25378.318, 'duration': 1.921}, {'end': 25385.18, 'text': "So you want to make sure you're tracking traffic on your site with Google analytics.", 'start': 25380.639, 'duration': 4.541}], 'summary': 'Sharing content leads to referral traffic, seo, brand awareness, conversions. learning from analytics with platforms like google analytics is crucial.', 'duration': 25.068, 'max_score': 25360.112, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M25360112.jpg'}, {'end': 25427.117, 'src': 'embed', 'start': 25397.21, 'weight': 0, 'content': [{'end': 25401.494, 'text': "And not only are they going to track traffic, but they're going to tell you how that traffic engaged.", 'start': 25397.21, 'duration': 4.284}, {'end': 25407.44, 'text': 'And so the benefits of Google Analytics is, hey, you can figure out where users are coming from.', 'start': 25402.115, 'duration': 5.325}, {'end': 25410.783, 'text': 'Are they coming from that email campaign that I sent out to 1,000 people?', 'start': 25407.5, 'duration': 3.283}, {'end': 25414.827, 'text': 'Are they coming from YouTube, based on that video I posted?', 'start': 25411.644, 'duration': 3.183}, {'end': 25418.73, 'text': 'Or are they coming from Reddit, based on the content I just posted there?', 'start': 25414.847, 'duration': 3.883}, {'end': 25420.792, 'text': 'Or are they coming from organic search?', 'start': 25418.75, 'duration': 2.042}, {'end': 25427.117, 'text': "So Google Analytics can help us understand how much traffic we're getting from organic search.", 'start': 25421.612, 'duration': 5.505}], 'summary': 'Google analytics tracks traffic sources, helping to measure engagement and source effectiveness.', 'duration': 29.907, 'max_score': 25397.21, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M25397210.jpg'}, {'end': 25577.333, 'src': 'embed', 'start': 25552.727, 'weight': 1, 'content': [{'end': 25558.168, 'text': 'You have to lean on tools to help you work more efficiently, help you gain an advantage.', 'start': 25552.727, 'duration': 5.441}, {'end': 25562.089, 'text': "And so if you're doing SEO, you're going to need tools for keyword research.", 'start': 25558.448, 'duration': 3.641}, {'end': 25566.53, 'text': "You're going to need tools to help you with the technical aspects related to SEO.", 'start': 25562.249, 'duration': 4.281}, {'end': 25572.551, 'text': "You're going to have to use some tools for off page SEO, including backlink monitoring and analysis.", 'start': 25566.65, 'duration': 5.901}, {'end': 25577.333, 'text': "And then there's tools for helping you track where your keywords and pages rank.", 'start': 25572.811, 'duration': 4.522}], 'summary': 'Leverage tools for efficient seo, including keyword research, technical aspects, off-page seo, and rank tracking.', 'duration': 24.606, 'max_score': 25552.727, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M25552727.jpg'}, {'end': 25699.305, 'src': 'embed', 'start': 25677.013, 'weight': 3, 'content': [{'end': 25685.296, 'text': 'And so Google Trends is a good tool, helps you look at the volume, helps you look at what specific regions, helps you look at other keywords.', 'start': 25677.013, 'duration': 8.283}, {'end': 25692.838, 'text': "If you want, you can simply just do a keyword search or you can actually just see what's trending just by looking at the latest stories and insights.", 'start': 25685.656, 'duration': 7.182}, {'end': 25699.305, 'text': "So we could see International Women's Day, you know, started to pick up steam, it's picking up more steam, etc.", 'start': 25693.058, 'duration': 6.247}], 'summary': "Google trends is a useful tool for analyzing volume, regions, and trending keywords, such as the growth in searches for international women's day.", 'duration': 22.292, 'max_score': 25677.013, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M25677013.jpg'}, {'end': 25922.913, 'src': 'embed', 'start': 25896.476, 'weight': 4, 'content': [{'end': 25900.998, 'text': 'so if i go to moz and i log into an account, i can just go to site crawl.', 'start': 25896.476, 'duration': 4.522}, {'end': 25902.359, 'text': 'and so what moz is going to do?', 'start': 25900.998, 'duration': 1.361}, {'end': 25908.302, 'text': "it's going to give me a lot of information about how moz's bot is seeing my site.", 'start': 25902.359, 'duration': 5.943}, {'end': 25914.567, 'text': "So if I go to the site crawl, I can look at all the particular critical issues that I've experienced.", 'start': 25908.542, 'duration': 6.025}, {'end': 25918.15, 'text': 'So I could see 404 errors, redirects related to that.', 'start': 25914.607, 'duration': 3.543}, {'end': 25922.913, 'text': 'I could see meta descriptions, missing meta descriptions, duplicate content.', 'start': 25918.41, 'duration': 4.503}], 'summary': "Moz's site crawl provides insights on critical issues like 404 errors, redirects, meta descriptions, and duplicate content.", 'duration': 26.437, 'max_score': 25896.476, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M25896476.jpg'}, {'end': 26113.187, 'src': 'embed', 'start': 26089.894, 'weight': 5, 'content': [{'end': 26099.118, 'text': 'You want Google to be able to find your web pages quickly so you can simply just signify to Google where your sitemap is located.', 'start': 26089.894, 'duration': 9.224}, {'end': 26103.561, 'text': 'So the Search Console does a lot more gives you some HTML improvements,', 'start': 26099.358, 'duration': 4.203}, {'end': 26109.565, 'text': 'gives you some backlinking and then the process of updating the Search Console user interface.', 'start': 26103.561, 'duration': 6.004}, {'end': 26113.187, 'text': "So there's a new user interface that you can use with Google Search Console.", 'start': 26109.625, 'duration': 3.562}], 'summary': 'Improve web page visibility on google with sitemap, backlinking, and new user interface in search console.', 'duration': 23.293, 'max_score': 26089.894, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M26089894.jpg'}, {'end': 26740.56, 'src': 'embed', 'start': 26711.748, 'weight': 7, 'content': [{'end': 26713.969, 'text': 'so search console does a really good job.', 'start': 26711.748, 'duration': 2.221}, {'end': 26721.812, 'text': "again, this is free information of providing you the actual keywords somebody's using on google search as a query,", 'start': 26713.969, 'duration': 7.843}, {'end': 26727.034, 'text': "and how many impressions you're receiving for that keyword, how many clicks click, the rate and then average position.", 'start': 26721.812, 'duration': 5.222}, {'end': 26732.517, 'text': "so in theory, the higher you are positioned on google, the more clicks you're going to receive.", 'start': 26727.034, 'duration': 5.483}, {'end': 26740.56, 'text': "So if I'm not positioned properly for keyword let's just say page two then I'm probably not gonna receive as many clicks as I would like.", 'start': 26732.697, 'duration': 7.863}], 'summary': 'Search console provides free data on keywords, impressions, clicks, and position, impacting click rate and search success.', 'duration': 28.812, 'max_score': 26711.748, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M26711748.jpg'}, {'end': 26879.996, 'src': 'embed', 'start': 26852.247, 'weight': 8, 'content': [{'end': 26856.007, 'text': 'or can we do a better job of optimizing for that keyword?', 'start': 26852.247, 'duration': 3.76}, {'end': 26859.288, 'text': 'and so moz also has a page optimization tool.', 'start': 26856.007, 'duration': 3.281}, {'end': 26865.469, 'text': "so if you're not ranking for a keyword, you can flip over to the page optimization tool, then put in the keyword,", 'start': 26859.288, 'duration': 6.181}, {'end': 26871.39, 'text': 'put in the url and moz will give you some idea as to what you can further do to optimize the page.', 'start': 26865.469, 'duration': 5.921}, {'end': 26872.551, 'text': "Okay, so that's Moz.", 'start': 26871.53, 'duration': 1.021}, {'end': 26873.872, 'text': 'You know, this is Ahrefs.', 'start': 26872.611, 'duration': 1.261}, {'end': 26876.013, 'text': 'So you can see Ahrefs does the same thing.', 'start': 26874.072, 'duration': 1.941}, {'end': 26877.815, 'text': 'They provide you some visibility.', 'start': 26876.053, 'duration': 1.762}, {'end': 26879.996, 'text': 'average position how much traffic?', 'start': 26877.815, 'duration': 2.181}], 'summary': 'Moz and ahrefs provide tools for keyword optimization and visibility analysis, such as average position and traffic data.', 'duration': 27.749, 'max_score': 26852.247, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M26852247.jpg'}, {'end': 26966.738, 'src': 'embed', 'start': 26938.978, 'weight': 9, 'content': [{'end': 26941.419, 'text': 'so if i load in, say,', 'start': 26938.978, 'duration': 2.441}, {'end': 26953.667, 'text': 'video and youtube in this example how to rank youtube videos i have a vid iq extension loaded into my browser in chrome and so now i can get a good eye sense of how many views,', 'start': 26941.419, 'duration': 12.248}, {'end': 26960.193, 'text': 'the duration, the engagement rate, the like ratio, how many people shared it on reddit.', 'start': 26953.667, 'duration': 6.526}, {'end': 26964.036, 'text': 'but further i can look at how the video was optimized.', 'start': 26960.193, 'duration': 3.843}, {'end': 26966.738, 'text': "so they're telling me the title's too long here.", 'start': 26964.036, 'duration': 2.702}], 'summary': 'Using vidiq extension in chrome to analyze youtube video metrics including views, duration, engagement rate, like ratio, and reddit shares. also, optimizing video titles.', 'duration': 27.76, 'max_score': 26938.978, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M26938978.jpg'}], 'start': 25360.112, 'title': 'Seo tools and strategies', 'summary': 'Covers the benefits of sharing content, usage of google analytics for tracking website traffic, and the importance of seo tools for keyword research, technical aspects, off-page seo, and rank tracking. it also discusses the usage of google trends and google keyword planner for keyword research, technical seo tools for monitoring website performance, and backlink monitoring and analysis using tools like moz, screaming frog, google search console, ahrefs, majestic, and semrush. the google search console provides 17,000 external links to the home page and moz identifies over 7,500 linking domains to simply learn.', 'chapters': [{'end': 25634.934, 'start': 25360.112, 'title': 'Seo traffic strategies and tools', 'summary': 'Discusses the benefits of sharing content, utilizing google analytics for tracking and segmenting website traffic, and the importance of using seo tools for keyword research, technical aspects, off-page seo, and rank tracking.', 'duration': 274.822, 'highlights': ['Google Analytics helps in tracking and understanding website traffic sources, engagement, and user behavior, enabling measurement of SEO efforts and audience segmentation by various parameters. Google Analytics provides insights into traffic sources, engagement, and user behavior, allowing measurement of SEO efforts and audience segmentation by various parameters, such as mobile/desktop, returning/new user, campaign, page, language, city, and region.', 'The use of SEO tools is essential for efficient keyword research, technical aspects, off-page SEO, and rank tracking, aiding in identifying relevant keywords, forecasting search volume, and analyzing competitor rankings. SEO tools are crucial for efficient keyword research, technical aspects, off-page SEO, and rank tracking, aiding in identifying relevant keywords, forecasting search volume, and analyzing competitor rankings.', 'Sharing content leads to inherent benefits such as referral traffic, SEO, brand awareness, and conversions, emphasizing the value of content sharing for website traffic. Sharing content leads to inherent benefits such as referral traffic, SEO, brand awareness, and conversions, emphasizing the value of content sharing for website traffic.']}, {'end': 25875.566, 'start': 25635.194, 'title': 'Keyword research tools and technical seo', 'summary': 'Discusses the usage of google trends and google keyword planner for keyword research, with insights into volume, competition, and trending keywords, as well as the importance of technical seo tools for monitoring website performance and addressing issues like slow loading, 404s, and server response time.', 'duration': 240.372, 'highlights': ['Google Keyword Planner provides data on keyword volume, competition, and trends, as well as insights for bidding on keywords, making it essential for informed keyword research.', 'Google Trends offers insights into keyword volume, regional trends, related queries, and trending topics, aiding in identifying popular and relevant keywords for market targeting.', 'Moz provides volume, keyword suggestions, difficulty level, and competitor analysis, making it a valuable tool for comprehensive keyword research.', 'Technical SEO tools are essential for monitoring website performance, identifying issues like slow loading, 404s, server response time, and ensuring proper crawling and indexing by search engine bots.']}, {'end': 26235.879, 'start': 25875.746, 'title': 'Seo tools for website optimization', 'summary': 'Discusses the use of seo tools like moz, screaming frog, and google search console for website optimization, emphasizing the importance of backlink monitoring and analysis in off-page seo, and the need to fix issues like 404 errors and missing meta descriptions using these tools.', 'duration': 360.133, 'highlights': ['Moz provides a comprehensive SEO platform, offering site crawl feature to detect critical issues like 404 errors, redirects, missing meta descriptions, and duplicate content, and provides ways to fix these issues. Moz offers a comprehensive site crawl feature that detects critical issues such as 404 errors, redirects, missing meta descriptions, and duplicate content, and also provides solutions to fix these issues.', 'Screaming Frog is a paid tool that provides in-depth analysis of website issues, including broken links, redirects, duplicate content, sitemaps, JavaScript issues, and site architecture, and there are other paid tools like Deep Crawl and WooRank available as well. Screaming Frog, a paid tool, offers deep analysis of website issues such as broken links, redirects, duplicate content, sitemaps, JavaScript issues, and site architecture. It also mentions the availability of other paid tools like Deep Crawl and WooRank.', "Google Search Console offers feedback on how Google's bot is crawling the site, helps in uploading sitemaps, provides HTML improvements, backlinking information, and a new user interface for monitoring the website's SEO performance. Google Search Console offers feedback on Google's bot crawling, sitemap uploading, HTML improvements, backlinking info, and a new user interface for monitoring SEO performance.", 'Backlink monitoring and analysis are crucial for off-page SEO, requiring tools to monitor backlinks, perform competitor analysis, measure referring domains to backlinks ratio, identify and disavow poor backlinks, measure citation flow and trust flow, and track do follow and no follow links. Backlink monitoring and analysis are crucial for off-page SEO, necessitating tools for monitoring backlinks, competitor analysis, measuring referring domains to backlinks ratio, identifying and disavowing poor backlinks, measuring citation flow and trust flow, and tracking do follow and no follow links.']}, {'end': 26466.578, 'start': 26235.959, 'title': 'Seo tools for backlink monitoring', 'summary': 'Discusses the importance of tools such as ahrefs, majestic, moz, semrush, and google search console for backlink monitoring and analysis, emphasizing the significance of domain authority, linking domains, and anchor text for off page seo, with google search console providing 17,000 external links to the home page and moz identifying over 7,500 linking domains to simply learn.', 'duration': 230.619, 'highlights': ['Google Search Console provides 17,000 external links to the home page of a particular site, emphasizing the importance of analyzing backlinks for off page SEO. The speaker mentions that Google Search Console shows 17,000 external links pointing to the home page of a particular site, highlighting the significance of analyzing backlinks for off page SEO.', 'Moz identifies over 7,500 linking domains to Simply Learn, emphasizing the importance of quality and relevant sites for off page SEO. The speaker emphasizes that Moz identifies over 7,500 linking domains to Simply Learn, highlighting the importance of quality and relevant sites for off page SEO.', "Domain authority is crucial for off page SEO, with higher domain authority indicating better performance, as demonstrated by Moz's domain authority metrics for Simply Learn. The speaker explains that domain authority is crucial for off page SEO, with higher domain authority indicating better performance, as demonstrated by Moz's domain authority metrics for Simply Learn.", 'Moz provides detailed insights into linking domains, domain authority scores, and spam scores, emphasizing the impact of high-quality domains and potential risks of high spam scores. The speaker highlights that Moz provides detailed insights into linking domains, domain authority scores, and spam scores, emphasizing the impact of high-quality domains and potential risks of high spam scores.', 'The speaker stresses the importance of analyzing anchor text and internal linking for off page SEO, using tools like Google Search Console to measure internal links and anchor text diversity. The speaker stresses the importance of analyzing anchor text and internal linking for off page SEO, using tools like Google Search Console to measure internal links and anchor text diversity.']}, {'end': 26986.208, 'start': 26466.738, 'title': 'Seo tools and rank tracking', 'summary': 'Explores the use of seo tools such as majestic, moz, and ahrefs for analyzing link profiles, off-page seo, and rank tracking. it emphasizes the importance of tracking website ranking, click-through rates, and impressions, and discusses the role of tools like google search console and moz in providing insights into keyword ranking and trends.', 'duration': 519.47, 'highlights': ['Google Search Console provides insights into keyword ranking, click-through rates, impressions, and average positions, allowing users to track website performance for specific keywords and pages. Google Search Console offers free information on search queries, impressions, click-through rates, and average positions for specific keywords and pages.', 'Moz and Ahrefs offer tools for tracking keyword ranking trends, providing visibility into keyword positions, traffic, and competitor performance, enabling users to optimize pages and address ranking fluctuations. Moz and Ahrefs provide tools for tracking keyword ranking trends, offering visibility into keyword positions, traffic, and competitor performance.', 'Vid IQ helps measure video performance on platforms like YouTube by providing insights into views, engagement rate, like ratio, and optimization details, allowing users to optimize their videos for better performance. Vid IQ measures video performance on platforms like YouTube by providing insights into views, engagement rate, like ratio, and optimization details.']}], 'duration': 1626.096, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M25360112.jpg', 'highlights': ['Google Analytics provides insights into traffic sources, engagement, and user behavior, allowing measurement of SEO efforts and audience segmentation.', 'SEO tools are crucial for efficient keyword research, technical aspects, off-page SEO, and rank tracking, aiding in identifying relevant keywords and analyzing competitor rankings.', 'Sharing content leads to inherent benefits such as referral traffic, SEO, brand awareness, and conversions, emphasizing the value of content sharing for website traffic.', 'Google Keyword Planner and Google Trends offer insights into keyword volume, competition, trends, and regional data, aiding in informed keyword research and market targeting.', 'Moz offers a comprehensive site crawl feature that detects critical issues and provides solutions to fix them, essential for monitoring website performance.', "Google Search Console provides feedback on Google's bot crawling, sitemap uploading, HTML improvements, backlinking info, and a new user interface for monitoring SEO performance.", 'Backlink monitoring and analysis are crucial for off-page SEO, necessitating tools for monitoring backlinks, competitor analysis, and identifying poor backlinks.', 'Google Search Console offers free information on search queries, impressions, click-through rates, and average positions for specific keywords and pages.', 'Moz and Ahrefs provide tools for tracking keyword ranking trends, offering visibility into keyword positions, traffic, and competitor performance.', 'Vid IQ measures video performance on platforms like YouTube by providing insights into views, engagement rate, like ratio, and optimization details.']}, {'end': 27811.339, 'segs': [{'end': 27070.208, 'src': 'embed', 'start': 27007.422, 'weight': 0, 'content': [{'end': 27014.989, 'text': "You want to be able to use a tool like this because YouTube, it is a video portal, but it's the second largest search engine behind Google.", 'start': 27007.422, 'duration': 7.567}, {'end': 27016.81, 'text': 'you do have videos,', 'start': 27015.689, 'duration': 1.121}, {'end': 27023.836, 'text': "you want to be able to rank for them and you want a tool that's going to help you measure and help you understand if you are ranking.", 'start': 27016.81, 'duration': 7.026}, {'end': 27026.938, 'text': "if you're not ranking, why are you not ranking now?", 'start': 27023.836, 'duration': 3.102}, {'end': 27031.362, 'text': 'for content optimization, there are tools you can use, like seo.', 'start': 27026.938, 'duration': 4.424}, {'end': 27035.685, 'text': 'site checkup or site analyzer are some good tools.', 'start': 27031.362, 'duration': 4.323}, {'end': 27041.67, 'text': 'if you already have moz as an example, just going back to moz, As you already know, I use Moz a lot.', 'start': 27035.685, 'duration': 5.985}, {'end': 27047.754, 'text': "So they have a page optimization so you could check the content and how you're optimized your content.", 'start': 27041.85, 'duration': 5.904}, {'end': 27050.315, 'text': "So it's going to give me some good feedback on.", 'start': 27047.794, 'duration': 2.521}, {'end': 27053.037, 'text': 'you know, is your page title meta description??', 'start': 27050.315, 'duration': 2.722}, {'end': 27054.038, 'text': 'Are they in line?', 'start': 27053.197, 'duration': 0.841}, {'end': 27057.22, 'text': "So it's going to give you some good feedback on that.", 'start': 27054.278, 'duration': 2.942}, {'end': 27060.543, 'text': 'You also have again, I have to allude to search console.', 'start': 27057.42, 'duration': 3.123}, {'end': 27065.526, 'text': 'You can always look at a particular page and search console, see if it has any errors as well.', 'start': 27060.643, 'duration': 4.883}, {'end': 27068.087, 'text': 'so is it duplicated meta description?', 'start': 27065.706, 'duration': 2.381}, {'end': 27070.208, 'text': 'is it a duplicated title tag?', 'start': 27068.087, 'duration': 2.121}], 'summary': 'Use tools like seo site checkup or moz for content optimization and ranking analysis on youtube videos.', 'duration': 62.786, 'max_score': 27007.422, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M27007422.jpg'}, {'end': 27138.09, 'src': 'embed', 'start': 27111.175, 'weight': 3, 'content': [{'end': 27115.719, 'text': 'So, if I go to Google Analytics, if I go to Acquisition All Traffic Channels,', 'start': 27111.175, 'duration': 4.544}, {'end': 27124.243, 'text': 'I should be able to see how much traffic organic search is driving over a period of time, so I could see how many users, how many sessions.', 'start': 27115.959, 'duration': 8.284}, {'end': 27128.185, 'text': 'then, if I click on landing pages, I could see what landing page they went to.', 'start': 27124.243, 'duration': 3.942}, {'end': 27138.09, 'text': "today we're going to talk about SEO tips and tricks, so let's get started, and throughout this series we're gonna have a few tips to share with you,", 'start': 27128.185, 'duration': 9.905}], 'summary': 'Google analytics can track organic search traffic, user sessions, and landing pages for seo analysis.', 'duration': 26.915, 'max_score': 27111.175, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M27111175.jpg'}, {'end': 27179.231, 'src': 'embed', 'start': 27154.759, 'weight': 4, 'content': [{'end': 27162.963, 'text': 'So, when we do keyword research, We want to be able to basically find keywords that we feel are relevant to our business,', 'start': 27154.759, 'duration': 8.204}, {'end': 27165.204, 'text': 'that we want to be found on search for.', 'start': 27162.963, 'duration': 2.241}, {'end': 27170.667, 'text': 'And so here are a few tips that can help you do that research in a more efficient manner.', 'start': 27165.584, 'duration': 5.083}, {'end': 27175.409, 'text': 'The first thing we want to do is identify a list of keywords that are relevant.', 'start': 27170.987, 'duration': 4.422}, {'end': 27179.231, 'text': 'So we only want to focus on relevant keywords for our business.', 'start': 27175.529, 'duration': 3.702}], 'summary': 'Efficiently conduct keyword research by identifying relevant keywords for better search visibility.', 'duration': 24.472, 'max_score': 27154.759, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M27154759.jpg'}, {'end': 27676.754, 'src': 'embed', 'start': 27649.249, 'weight': 5, 'content': [{'end': 27652.813, 'text': 'And so remember, we want to identify a list of keywords that are relevant.', 'start': 27649.249, 'duration': 3.564}, {'end': 27654.035, 'text': "I can't stress that enough.", 'start': 27652.833, 'duration': 1.202}, {'end': 27657.439, 'text': 'We want to choose keywords based on difficulty.', 'start': 27654.375, 'duration': 3.064}, {'end': 27663.066, 'text': 'We want to choose keywords based on volume, on commercial intent, and more important, relevancy.', 'start': 27657.619, 'duration': 5.447}, {'end': 27669.874, 'text': 'We can also identify trends from a site search query like Amazon and know what your competitors are ranking for.', 'start': 27663.326, 'duration': 6.548}, {'end': 27676.754, 'text': "So we can also go back into Moz and we can see just by typing in some of the keywords we're focusing on.", 'start': 27670.45, 'duration': 6.304}], 'summary': 'Identify relevant keywords based on difficulty, volume, and commercial intent. use site search queries and competitor analysis for insights.', 'duration': 27.505, 'max_score': 27649.249, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M27649249.jpg'}], 'start': 26986.448, 'title': 'Youtube video ranking, content optimization, seo tips, and keyword research', 'summary': 'Discusses utilizing tools like vidiq for youtube video ranking, moz, search console, site analyzer, and google analytics for website performance, traffic, and conversions. it also covers keyword research tips, criteria for choosing keywords, and tools like google ads keyword planner and moz keyword explorer for seo.', 'chapters': [{'end': 27128.185, 'start': 26986.448, 'title': 'Youtube video ranking and content optimization', 'summary': 'Discusses the importance of using tools like vidiq for youtube video ranking and content optimization, as well as leveraging tools like moz, search console, site analyzer, and google analytics for measuring website performance, traffic, and conversions.', 'duration': 141.737, 'highlights': ['YouTube is the second largest search engine behind Google, and tools like vidIQ can help videos rank better on YouTube. YouTube is the second largest search engine behind Google, and using tools like vidIQ can help improve video ranking.', "Tools like SEO Site Checkup, Site Analyzer, and Moz's page optimization can be used for content optimization and feedback on page title and meta description. Tools like SEO Site Checkup, Site Analyzer, and Moz's page optimization provide feedback on content optimization and help in improving page title and meta description.", 'Search Console can be used to identify errors in meta description, title tag, and missing title tags or meta descriptions. Search Console is useful for identifying errors in meta description, title tag, and missing title tags or meta descriptions.', 'Google Analytics provides insights on website behavior, traffic sources, and goal achievements, with the ability to track organic search traffic and landing page performance. Google Analytics offers insights on website behavior, traffic sources, and goal achievements, including tracking organic search traffic and landing page performance.']}, {'end': 27811.339, 'start': 27128.185, 'title': 'Seo tips and keyword research', 'summary': 'Discusses the importance of keyword research in seo, providing tips for efficient research, criteria for choosing keywords, and tools like google ads keyword planner and moz keyword explorer, emphasizing the relevance, volume, competition, and commercial intent of keywords.', 'duration': 683.154, 'highlights': ['The first step in starting SEO is keyword research, which involves identifying relevant keywords, choosing keywords based on volume, competition, and commercial intent, and utilizing tools like Google Ads Keyword Planner and Moz Keyword Explorer to gather information (relevant, volume, competition) for effective keyword analysis.', 'Keyword research involves identifying a list of relevant keywords, choosing keywords based on volume, competition, and commercial intent, and using tools like Google Ads Keyword Planner and Moz Keyword Explorer to gather information for effective keyword analysis.', "When choosing keywords for SEO, it's crucial to consider volume, competition, commercial intent, and relevancy, and tools like Google Ads Keyword Planner and Moz Keyword Explorer can provide valuable information for effective keyword analysis."]}], 'duration': 824.891, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M26986448.jpg', 'highlights': ['YouTube is the second largest search engine behind Google, and using tools like vidIQ can help improve video ranking.', "Tools like SEO Site Checkup, Site Analyzer, and Moz's page optimization provide feedback on content optimization and help in improving page title and meta description.", 'Search Console is useful for identifying errors in meta description, title tag, and missing title tags or meta descriptions.', 'Google Analytics offers insights on website behavior, traffic sources, and goal achievements, including tracking organic search traffic and landing page performance.', 'Keyword research involves identifying a list of relevant keywords, choosing keywords based on volume, competition, and commercial intent, and using tools like Google Ads Keyword Planner and Moz Keyword Explorer to gather information for effective keyword analysis.', "When choosing keywords for SEO, it's crucial to consider volume, competition, commercial intent, and relevancy, and tools like Google Ads Keyword Planner and Moz Keyword Explorer can provide valuable information for effective keyword analysis."]}, {'end': 30385.191, 'segs': [{'end': 27913.756, 'src': 'embed', 'start': 27878.984, 'weight': 1, 'content': [{'end': 27881.606, 'text': 'We definitely want to include those target keywords.', 'start': 27878.984, 'duration': 2.622}, {'end': 27891.215, 'text': 'So you want to be able to insert those keywords into those meta tag descriptions, into those title tags, into those alt tags.', 'start': 27881.986, 'duration': 9.229}, {'end': 27892.896, 'text': 'But you want to work them in naturally.', 'start': 27891.335, 'duration': 1.561}, {'end': 27894.397, 'text': "You don't want to force anything.", 'start': 27893.136, 'duration': 1.261}, {'end': 27899.362, 'text': "Content should be naturally written because if it's naturally written, it's going to be engaging.", 'start': 27894.598, 'duration': 4.764}, {'end': 27903.466, 'text': 'So we want to use LSI keywords in the content.', 'start': 27899.602, 'duration': 3.864}, {'end': 27913.756, 'text': 'So LSI or basically latent semantic indexing basically just means different terms and concepts related to your target keywords.', 'start': 27903.566, 'duration': 10.19}], 'summary': 'Include target keywords in meta tags, title tags, alt tags naturally. use lsi keywords for engaging content.', 'duration': 34.772, 'max_score': 27878.984, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M27878984.jpg'}, {'end': 28095.208, 'src': 'embed', 'start': 28066.386, 'weight': 2, 'content': [{'end': 28071.247, 'text': 'The more you structure, the more you add visuals, the more you add subtitles, the more engaged somebody is going to be,', 'start': 28066.386, 'duration': 4.861}, {'end': 28073.688, 'text': 'the less likely they are to bounce from the pitch.', 'start': 28071.247, 'duration': 2.441}, {'end': 28077.331, 'text': 'We also want to share customer reviews and ratings.', 'start': 28073.948, 'duration': 3.383}, {'end': 28086.879, 'text': "So if you have a web page, you sell products, even if you don't sell products, it's always good to have testimonials or some type of customer review.", 'start': 28077.471, 'duration': 9.408}, {'end': 28095.208, 'text': 'So if we go back to our example, Amazon, and we clicked on a product, one of the running shoe products, we look here.', 'start': 28086.899, 'duration': 8.309}], 'summary': 'Enhance engagement with structured content, visuals, and testimonials to reduce bounce rate on web pages.', 'duration': 28.822, 'max_score': 28066.386, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M28066386.jpg'}, {'end': 28792.269, 'src': 'embed', 'start': 28767.69, 'weight': 4, 'content': [{'end': 28774.036, 'text': "because if they're SEO friendly somebody understands the URL then they're likely going to click on it.", 'start': 28767.69, 'duration': 6.346}, {'end': 28779.481, 'text': 'so the old rule of thumb is if you can read the URL, then the search engines can read the URL.', 'start': 28774.036, 'duration': 5.445}, {'end': 28784.724, 'text': 'so Here are some tips for creating friendly URLs for SEO.', 'start': 28779.481, 'duration': 5.243}, {'end': 28785.905, 'text': 'Make it readable.', 'start': 28784.964, 'duration': 0.941}, {'end': 28788.707, 'text': 'You want to include the target keyword in the URL.', 'start': 28786.205, 'duration': 2.502}, {'end': 28792.269, 'text': "So if it's dried figs, the URL should include dried figs.", 'start': 28788.747, 'duration': 3.522}], 'summary': "Seo-friendly urls should be readable and include target keywords, like 'dried figs.'", 'duration': 24.579, 'max_score': 28767.69, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M28767690.jpg'}, {'end': 29006.2, 'src': 'embed', 'start': 28980.248, 'weight': 5, 'content': [{'end': 28985.29, 'text': "So if you have a product, then there's a lot of things we can add, like specifically product reviews.", 'start': 28980.248, 'duration': 5.042}, {'end': 28991.953, 'text': 'So we want to be able to add more information to the search engine results by working in some rich snippets.', 'start': 28985.631, 'duration': 6.322}, {'end': 28997.596, 'text': 'So basically, the whole idea is to set up the rich snippet to drive targeted traffic.', 'start': 28992.314, 'duration': 5.282}, {'end': 29006.2, 'text': "OK. so because the more information in the SERP, the more likelihood you're going to get the click and the more likelihood that click is specific traffic.", 'start': 28997.776, 'duration': 8.424}], 'summary': 'Implementing rich snippets for products can drive targeted traffic and increase click-through rates in search engine results.', 'duration': 25.952, 'max_score': 28980.248, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M28980248.jpg'}, {'end': 29701.348, 'src': 'embed', 'start': 29673.507, 'weight': 0, 'content': [{'end': 29680.312, 'text': 'According to Krazyk, page speed is an important, overlooked SEO tactic because for every second,', 'start': 29673.507, 'duration': 6.805}, {'end': 29688.319, 'text': 'delay in page load can result in 11% fewer page views, 60% decrease in customer satisfaction, 7% decline in conversion rate.', 'start': 29680.312, 'duration': 8.007}, {'end': 29701.348, 'text': 'so you know, you can see here, regardless of how specific the numbers are, when you have a page that loads slow,', 'start': 29692.762, 'duration': 8.586}], 'summary': 'Page speed is crucial for seo, with every second delay leading to 11% fewer page views, 60% decrease in customer satisfaction, and 7% decline in conversion rate.', 'duration': 27.841, 'max_score': 29673.507, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M29673507.jpg'}, {'end': 29754.556, 'src': 'embed', 'start': 29727.866, 'weight': 6, 'content': [{'end': 29731.428, 'text': "You can reduce plugins if you're using WordPress as an example.", 'start': 29727.866, 'duration': 3.562}, {'end': 29733.549, 'text': "Disable plugins you're not using.", 'start': 29731.448, 'duration': 2.101}, {'end': 29740.151, 'text': 'Using a simple website design, going back to tip number five, stick with CSS and HTML.', 'start': 29734.069, 'duration': 6.082}, {'end': 29744.973, 'text': "Don't do anything fancy in terms of technology because it's only going to complicate matters.", 'start': 29740.191, 'duration': 4.782}, {'end': 29746.393, 'text': 'Optimize your code.', 'start': 29745.453, 'duration': 0.94}, {'end': 29754.556, 'text': "Minify files, meaning, hey, if you're not using any code, just get rid of it because code has to execute and that slows down page load time.", 'start': 29746.513, 'duration': 8.043}], 'summary': 'Optimize wordpress by reducing plugins, disabling unused ones, using simple design with css and html, and minifying files to improve page load time.', 'duration': 26.69, 'max_score': 29727.866, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M29727866.jpg'}, {'end': 29964.479, 'src': 'embed', 'start': 29934.382, 'weight': 7, 'content': [{'end': 29936.524, 'text': 'Walmart reported the following results.', 'start': 29934.382, 'duration': 2.142}, {'end': 29943.47, 'text': 'So Walmart experienced a 2% increase in conversions for every one second of page speed improvement.', 'start': 29936.804, 'duration': 6.666}, {'end': 29944.491, 'text': 'So think about that.', 'start': 29943.59, 'duration': 0.901}, {'end': 29953.136, 'text': "There's definitely correlation between page load time and speed, so in conversions and user engagement.", 'start': 29944.551, 'duration': 8.585}, {'end': 29956.817, 'text': 'so the quicker your page loads, the higher the engagement.', 'start': 29953.136, 'duration': 3.681}, {'end': 29964.479, 'text': 'so with that improvement they also experienced an increment in revenue, so meaning the pages load people had a better user experience,', 'start': 29956.817, 'duration': 7.662}], 'summary': 'Walmart saw a 2% increase in conversions for every 1-second page speed improvement, correlating load time with higher engagement and revenue.', 'duration': 30.097, 'max_score': 29934.382, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M29934382.jpg'}, {'end': 30008.932, 'src': 'embed', 'start': 29977.588, 'weight': 8, 'content': [{'end': 29979.53, 'text': 'You can correlate revenue with page speed.', 'start': 29977.588, 'duration': 1.942}, {'end': 29985.937, 'text': 'Tip number seven, build quality links and increase their domain authority of your website.', 'start': 29979.85, 'duration': 6.087}, {'end': 29991.163, 'text': "So Google's top three search ranking factors includes link building.", 'start': 29986.197, 'duration': 4.966}, {'end': 29997.446, 'text': 'So you need to have quality links from quality sites pointing to your site.', 'start': 29991.363, 'duration': 6.083}, {'end': 30000.908, 'text': "And so that's a factor in terms of ranking.", 'start': 29997.906, 'duration': 3.002}, {'end': 30004.049, 'text': 'So that falls under off page SEO.', 'start': 30001.028, 'duration': 3.021}, {'end': 30008.932, 'text': 'You need to build references and links on quality sites.', 'start': 30004.29, 'duration': 4.642}], 'summary': 'Correlate revenue with page speed; focus on quality link building for improved domain authority and higher search ranking.', 'duration': 31.344, 'max_score': 29977.588, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M29977588.jpg'}, {'end': 30325.001, 'src': 'embed', 'start': 30294.212, 'weight': 3, 'content': [{'end': 30296.493, 'text': "You know, make sure it's answering some of these questions.", 'start': 30294.212, 'duration': 2.281}, {'end': 30300.934, 'text': 'Then we talked about in tip number three, analyzing your meta tags and URLs.', 'start': 30296.673, 'duration': 4.261}, {'end': 30306.215, 'text': 'So we want to make sure that title tag meta descriptions are creative.', 'start': 30301.174, 'duration': 5.041}, {'end': 30309.876, 'text': 'Use modifiers like numbers or promotions.', 'start': 30306.456, 'duration': 3.42}, {'end': 30312.457, 'text': "You know, we don't want to go over character counts.", 'start': 30310.156, 'duration': 2.301}, {'end': 30316.018, 'text': 'We want to make them unique and distinct so that somebody clicks on them.', 'start': 30312.497, 'duration': 3.521}, {'end': 30319.259, 'text': 'Then we talked about rich snippets and tip number four.', 'start': 30316.158, 'duration': 3.101}, {'end': 30325.001, 'text': 'Remember rich snippets are just additional HTML that communicates the search engines.', 'start': 30319.479, 'duration': 5.522}], 'summary': 'Optimize meta tags and urls for creative, distinct, and unique content to drive clicks and utilize rich snippets for search engine communication.', 'duration': 30.789, 'max_score': 30294.212, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M30294212.jpg'}, {'end': 30361.438, 'src': 'embed', 'start': 30335.285, 'weight': 9, 'content': [{'end': 30342.408, 'text': 'all these things can be added to the SERPs just by communicating with the search engines via rich snippets.', 'start': 30335.285, 'duration': 7.123}, {'end': 30345.209, 'text': 'Tip five, optimize your site structure.', 'start': 30342.648, 'duration': 2.561}, {'end': 30348.95, 'text': 'We want to make sure that you have good inbound links.', 'start': 30345.529, 'duration': 3.421}, {'end': 30351.471, 'text': 'You want to make sure you incorporate breadcrumbs.', 'start': 30349.11, 'duration': 2.361}, {'end': 30355.093, 'text': 'You want to make sure users can navigate your site more easily.', 'start': 30351.591, 'duration': 3.502}, {'end': 30361.438, 'text': "And then tip number six, if your pages load fast, then it's going to enhance the user experience.", 'start': 30355.273, 'duration': 6.165}], 'summary': 'Improve site structure and speed for better ux and seo.', 'duration': 26.153, 'max_score': 30335.285, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M30335285.jpg'}], 'start': 27811.664, 'title': 'Seo content, product page engagement, and search engine visibility', 'summary': "Discusses creating high-quality seo content, optimizing product pages for engagement, and improving search engine visibility through title tag and meta description optimization, rich snippets, and page speed improvements. it also highlights walmart's seo success, including a 2% increase in conversions for every one-second page speed improvement and the correlation between page load time and conversions.", 'chapters': [{'end': 28031.664, 'start': 27811.664, 'title': 'Creating high-quality seo content', 'summary': 'Discusses the importance of publishing high-quality content for seo, emphasizing the benefits of longer and engaging content, the use of target and lsi keywords, and optimizing content for e-commerce pages.', 'duration': 220, 'highlights': ['Longer and engaging content tends to rank higher on Google, as it allows for more optimization and insertion of different assets like videos and images.', 'Including target keywords in meta tag descriptions, title tags, and alt tags is crucial, but they should be worked in naturally to ensure engaging content.', 'The use of LSI keywords can create more visibility and potentially higher rankings, especially in e-commerce, by incorporating terms and concepts related to the target keywords.', 'Making content readable with the help of visuals, subtitles, and bullet points is essential for e-commerce, ensuring the page is laid out properly and easy to read.']}, {'end': 28386.57, 'start': 28031.664, 'title': 'Optimizing product pages for engagement', 'summary': 'Emphasizes the importance of using visuals, subtitles, bullet points, and customer reviews to structure and engage users on product pages, while also stressing the need for comprehensive product information and a linking structure, as well as the benefits of regular content updates.', 'duration': 354.906, 'highlights': ['The use of subtitles, bullet points, and visuals helps break out and structure content, leading to increased user engagement and reduced bounce rates. Adding subtitles, bullet points, and visuals to product pages can lead to increased user engagement and reduced bounce rates.', 'Sharing customer reviews and ratings can significantly influence purchasing decisions and help reduce bounce rates. Customer reviews and ratings can significantly influence purchasing decisions and help reduce bounce rates.', 'Regularly updating content, including testimonials, reviews, and product benefits, is important for user engagement and for being recognized favorably by search engines like Google. Regularly updating content, including testimonials, reviews, and product benefits, is important for user engagement and for being recognized favorably by search engines like Google.', 'Comprehensive product information, including benefits, warranty, sizing, and return policy, should be provided to make product pages more convincing and engaging for potential buyers. Comprehensive product information, including benefits, warranty, sizing, and return policy, should be provided to make product pages more convincing and engaging for potential buyers.', 'Building a comprehensive internal linking structure of web pages and including related short videos of the product can enhance the user experience and increase the likelihood of a purchase. Building a comprehensive internal linking structure of web pages and including related short videos of the product can enhance the user experience and increase the likelihood of a purchase.']}, {'end': 28676.569, 'start': 28386.61, 'title': 'Optimizing title tags and meta descriptions', 'summary': 'Discusses the importance of optimizing title tags and meta descriptions for search engine indexing, emphasizing the use of modifiers and specific information to improve click-through rates and attract users, with a focus on keeping title tags under 65 characters and providing unique meta descriptions for each webpage.', 'duration': 289.959, 'highlights': ['The importance of optimizing title tags and meta descriptions for search engine indexing and improving click-through rates, with a focus on using modifiers and specific information to attract users and avoid exceeding the 65-character limit for title tags.', 'The significance of providing unique meta descriptions for each webpage of the website to enhance search visibility and user engagement, emphasizing the inclusion of specific product details and modifiers like sale percentages and catchy words to compete effectively with other listings.', "The impact of using modifiers such as 'best,' 'cash back,' 'free shipping,' or 'discount' in title tags to encourage user clicks, along with the recommendation to include target keywords and keep the title length within 60 to 65 characters for optimal performance.", 'The use of specific examples, including Amazon listings, to illustrate the effective use of modifiers and descriptive language in title tags and meta descriptions, emphasizing the benefits of including numbers, symbols, and percentages to increase the likelihood of user engagement.']}, {'end': 29650.096, 'start': 28676.849, 'title': 'Optimizing seo for better search engine visibility', 'summary': 'Emphasizes the importance of optimizing meta descriptions, urls, and rich snippets, as well as structuring the website for better user experience and search engine visibility, with tips such as keeping meta descriptions natural and keyword-inclusive, using clean and understandable urls, and adding rich snippets to drive targeted traffic.', 'duration': 973.247, 'highlights': ['Meta descriptions should be natural and keyword-inclusive, within 160-165 characters, to drive clicks on search engine listings. Natural and keyword-inclusive meta descriptions within 160-165 characters can drive clicks on search engine listings.', 'Clean and understandable URLs that match the titles, avoid keyword stuffing, and are SEO-friendly are essential for higher click-through rates. Clean and SEO-friendly URLs matching titles are essential for higher click-through rates.', 'Adding rich snippets to improve website visibility, including product reviews and information, can significantly increase click-through and conversion rates. Adding rich snippets, such as product reviews, can significantly increase click-through and conversion rates.', 'Optimizing site structure for user experience, including comprehensive internal linking, structured HTML, and mobile optimization, is crucial for better search engine visibility. Optimizing site structure for user experience, comprehensive internal linking, and mobile optimization are crucial for better search engine visibility.', 'Creating a dynamic sitemap in XML format, fixing broken links, and integrating product typographic errors and predictive searches on the search bar are essential for better website indexing and user experience. Creating a dynamic sitemap, fixing broken links, and integrating product typographic errors on the search bar are essential for better website indexing and user experience.']}, {'end': 29934.202, 'start': 29650.476, 'title': 'Improving page speed for better user experience', 'summary': 'Discusses the importance of page speed, where a one-second delay in page load can result in 11% fewer page views, a 60% decrease in customer satisfaction, and a 7% decline in conversion rate, providing tips on optimizing page speed and leveraging google analytics for speed suggestions.', 'duration': 283.726, 'highlights': ['A one-second delay in page load can result in 11% fewer page views, a 60% decrease in customer satisfaction, and a 7% decline in conversion rate, emphasizing the impact of page speed on user engagement and experience.', 'Google has been using page speed as a factor for page ranking in search engine results since 2010, highlighting the significance of page speed for SEO and website visibility.', 'PageSpeed Insights and Google Analytics provide detailed speed suggestions for improving page speed, including optimizing images, server response time, and CSS, offering practical ways to address page load time issues.', "Websites are advised to have a time to first byte of less than 200 milliseconds, with an ideal page load time of four seconds or less, as per Google's recommendations, providing quantifiable benchmarks for page speed optimization.", 'The chapter recommends practical tips for optimizing page speed, such as enabling browser caching, reducing plugins, using a simple website design, and minifying files, offering actionable strategies for improving page load time.']}, {'end': 30385.191, 'start': 29934.382, 'title': "Walmart's seo tips & results", 'summary': "Highlights walmart's success, including a 2% increase in conversions for every one-second page speed improvement, the correlation between page load time and conversions, and the significance of building quality links for domain authority. walmart also experienced an increase in revenue due to better user experience, measured against milliseconds, and advised strategies such as link building, social media promotions, influencer marketing, and maintaining an active blog.", 'duration': 450.809, 'highlights': ['Walmart experienced a 2% increase in conversions for every one second of page speed improvement. This quantifiable data demonstrates the direct correlation between page speed and conversions, emphasizing the importance of optimizing page load time for higher conversion rates.', 'Walmart measured revenue against milliseconds, showing the impact of page speed on user experience and revenue growth. The ability to measure revenue against milliseconds indicates the significance of page speed in providing a better user experience and ultimately leading to increased revenue.', "Google's top three search ranking factors include link building, emphasizing the importance of quality links from authoritative sites. This highlights the crucial role of link building in SEO, particularly the need for quality links from reputable sites, as indicated by Google's top search ranking factors.", 'Strategies advised for improving SEO include link building, social media promotions, influencer marketing, and maintaining an active blog. The suggested strategies encompass link building, leveraging social media for promotions, engaging in influencer marketing, and consistently maintaining an active blog to enhance SEO efforts.']}], 'duration': 2573.527, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/OYRkIGaP80M/pics/OYRkIGaP80M27811664.jpg', 'highlights': ['Optimizing page speed is crucial for user engagement and experience, with a one-second delay resulting in 11% fewer page views and a 7% decline in conversion rate.', 'Including target keywords in meta tag descriptions, title tags, and alt tags is crucial for engaging content and higher rankings.', 'Comprehensive product information, customer reviews, and ratings significantly influence purchasing decisions and reduce bounce rates.', 'Optimizing title tags and meta descriptions with modifiers and specific information is essential for search visibility and user engagement.', 'Clean and SEO-friendly URLs matching titles are essential for higher click-through rates.', 'Adding rich snippets, such as product reviews, can significantly increase click-through and conversion rates.', 'Practical tips for optimizing page speed include enabling browser caching, reducing plugins, using a simple website design, and minifying files.', 'Walmart experienced a 2% increase in conversions for every one second of page speed improvement, demonstrating the direct correlation between page speed and conversions.', "Google's top three search ranking factors include link building, emphasizing the importance of quality links from authoritative sites.", 'Strategies for improving SEO include link building, social media promotions, influencer marketing, and maintaining an active blog.']}], 'highlights': ['The importance of keyword research in SEO Keyword research is crucial in SEO as it helps in understanding the search volume and competition for specific keywords, enabling informed decisions for on-page optimization.', "The evolving role of keyword research in content marketing and customer service SEO's impact extends beyond marketing to customer service, loyalty, and nurturing customers, emphasizing the importance of keyword research in content creation and social media marketing.", 'The increasing demand for people who can manage the entire tech marketing stack is highlighted, emphasizing the shift from single channel specialists to understanding the entire omni-channel digital marketing campaign.', 'The need for optimizing landing pages, particularly from a paid search standpoint, to improve the quality score algorithm is highlighted, stressing the importance of reflecting the paid search headline and containing the keyword being bid on.', 'The importance of aligning sales and marketing goals Stressing the significance of aligning sales and marketing goals to drive new leads, nurture prospects, and increase profitability, highlighting the need for better communication and understanding of the full scope of a company.', 'The process of creating an account and setting up a container for a website, app, or AMP.', 'Link Google Ads to Analytics to track campaign performance, including visitors, cost per click, and revenue.', 'The chapter emphasizes the use of various social media platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter) to promote content and products aligned with specific industries, targeting specific job levels or descriptions, and generating backlinks for improved search engine ranking and online authority.', 'Backlinking drives qualified traffic and improves organic ranking', 'YouTube is the second largest search engine behind Google, and using tools like vidIQ can help improve video ranking.', 'Optimizing page speed is crucial for user engagement and experience, with a one-second delay resulting in 11% fewer page views and a 7% decline in conversion rate.', 'Practical tips for optimizing page speed include enabling browser caching, reducing plugins, using a simple website design, and minifying files.', "Google's top three search ranking factors include link building, emphasizing the importance of quality links from authoritative sites."]}