title
Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Marketing Cloud | Edureka

description
( Salesforce Training: https://www.edureka.co/salesforce-administrator-and-developer-training ) This Edureka Salesforce Marketing Cloud training video for beginners will help you learn Salesforce marketing cloud benefits, what it is, its various features, use case along with marketing cloud demo. This training video is ideal for beginners to learn Salesforce marketing cloud. You can read the blog here: https://goo.gl/3N8ew3 Subscribe to our channel to get video updates. Hit the subscribe button above. Check our complete Salesforce playlist here: https://goo.gl/pwt3IT #Salesforce #SalesforceTutorial #SalesforceMarketingCloud How it Works? 1. There will be 14 instructor-led interactive online sessions of 3 hours and 20 sessions of 2 hours for weekend and weekday batches respectively 2. We have a 24x7 One-on-One LIVE Technical Support to help you with any problems you might face or any clarifications you may require during the course. 3. You will get Lifetime Access to the recordings in the LMS. 4. At the end of the training you will have to complete the project based on which we will provide you a Verifiable Certificate! - - - - - - - - - - - - - - About the Course Edureka's Salesforce Certification Online Training will make you an expert in all the concepts related to administration and declarative development options. It will introduce you to the advanced developer options like Apex and VisualForce. It will also help you prepare for Salesforce Certification (both SFDC Admin 201 & App Builder Certification) - - - - - - - - - - - - - - Why Learn Salesforce? After the successful completion of the Salesforce Certification Training: Admin 201 & App Builder by edureka, you will be able to understand: Different building blocks of Salesforce The data model The security model The business process automation options The Sales Cloud and Service Cloud modules The reports and dashboard Salesforce1, SalesforceA, Chatter and Social features Introduction to Apex Introduction to VisualForce Introduction to various integration options like SOAP, REST APIs - - - - - - - - - - - - - - Who should go for this course? This Salesforce Certification training at edureka is suitable for all professionals who are passionate about CRM and cloud computing. But typical profiles, but not limited to, who go for salesforce training are: 1. Siebel and other CRM products professionals 2. Experienced professionals who are looking to have an exciting career in the leading Cloud Computing platform 3. Functional consultants who are looking to switch to salesforce 4. Freshers who are looking to get a jump start to their careers in Cloud computing 5. Lateral developers who have worked in Java, mainframe and C# and are looking for a boost to their career from legacy platform For more information, Please write back to us at sales@edureka.co or call us at IND: 9606058406 / US: 18338555775 (toll free). Facebook: https://www.facebook.com/edurekaIN/ Twitter: https://twitter.com/edurekain LinkedIn: https://www.linkedin.com/company/edureka Customer Reviews: Nafeeyu Ahmed, SAP CRM Consultant at Cognizant, says, "I am an SAP CRM Consultant in Cognizant wanting to learn Salesforce as early as possible and complete Certification. Initially when i called edureka regarding my requirement of completing salesforce training i was a bit skeptical to choose between the local center which offers in house training - then i spoke to one of the edureka reps regarding it - First i taught what he was offering i.e Online Class / Support Team / Study Material n al were just a trick to convert me to a sale - But i was Wrong - he took my requirement seriously and gave me a very convincing plan to complete my certification by the date my company had wanted me to complete it - it was a matter of trust that had payed off for me Now i am a Certified Salesforce Administrator - A Big Thanks to Edureka!"

detail
{'title': 'Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Marketing Cloud | Edureka', 'heatmap': [{'end': 893.498, 'start': 835.856, 'weight': 0.714}, {'end': 1008.651, 'start': 939.025, 'weight': 1}], 'summary': 'Learn salesforce marketing cloud, lead management, opportunity basics, advertising capabilities, customer campaign optimization, a/b testing, and integrations with insights from an experienced instructor, covering use cases and notable enterprise adoptions.', 'chapters': [{'end': 268.299, 'segs': [{'end': 145.201, 'src': 'embed', 'start': 113.241, 'weight': 0, 'content': [{'end': 117.443, 'text': 'because we are having a lot of scattered conversations across different social media platforms.', 'start': 113.241, 'duration': 4.202}, {'end': 124.167, 'text': 'So you are not able to derive any information on which you can run analytics and take an informed decision.', 'start': 118.064, 'duration': 6.103}, {'end': 132.436, 'text': 'So the Salesforce Marketing Cloud What it does is it provides you a unified platform for all social programs and data.', 'start': 125.108, 'duration': 7.328}, {'end': 137.058, 'text': 'It builds and engages the audiences and turns insights into actions.', 'start': 133.016, 'duration': 4.042}, {'end': 145.201, 'text': 'So, basically, it helps you to run data analytics on the data which is there, scattered across different social media,', 'start': 137.978, 'duration': 7.223}], 'summary': 'Salesforce marketing cloud unifies social data for analytics and informed decision-making.', 'duration': 31.96, 'max_score': 113.241, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM113241.jpg'}, {'end': 199.78, 'src': 'embed', 'start': 158.195, 'weight': 1, 'content': [{'end': 163.056, 'text': 'What will the organization, the enterprise, benefit at the end of the day from the Salesforce Marketing Cloud?', 'start': 158.195, 'duration': 4.861}, {'end': 169.617, 'text': 'So the first and foremost thing is that you can plan, you can personalize and optimize your customer journey.', 'start': 163.836, 'duration': 5.781}, {'end': 177.739, 'text': 'You can gain more information about your clients, their businesses, their insights, their behavior, the health of the business of your clients.', 'start': 170.218, 'duration': 7.521}, {'end': 183.58, 'text': 'You can map customer journeys across multiple channels, devices and customer lifestyle stages.', 'start': 178.319, 'duration': 5.261}, {'end': 189.457, 'text': 'right. so, as I said, we will also look at the different channels, the platforms,', 'start': 184.335, 'duration': 5.122}, {'end': 195.979, 'text': 'so you can map the customer journey across these different channels devices as well as customer lifecycle stages.', 'start': 189.457, 'duration': 6.522}, {'end': 199.78, 'text': 'you can nurture your customer as you move them forward in their journeys.', 'start': 195.979, 'duration': 3.801}], 'summary': 'Salesforce marketing cloud benefits: plan, personalize, optimize customer journey; gain client insights; map journeys across channels, devices, and lifecycle stages.', 'duration': 41.585, 'max_score': 158.195, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM158195.jpg'}], 'start': 0.149, 'title': 'Salesforce marketing cloud', 'summary': "Provides an overview and benefits of salesforce marketing cloud, with insights on use cases, a unified platform for social data analytics, customer journey mapping, and notable enterprise adoptions, backed by the instructor's 17 years of experience in global sales governance and cloud computing.", 'chapters': [{'end': 89.986, 'start': 0.149, 'title': 'Salesforce marketing cloud overview', 'summary': 'Covers the need, use cases, and introduction to salesforce marketing cloud, with the instructor having 17 years of experience and expertise in global sales governance and cloud computing.', 'duration': 89.837, 'highlights': ['The instructor has 17 years of experience and expertise in global sales governance and cloud computing.', 'The chapter covers the need, use cases, and introduction to Salesforce Marketing Cloud.', 'Salesforce offers three main clouds: Sales Cloud, Service Cloud, and Marketing Cloud.']}, {'end': 268.299, 'start': 90.126, 'title': 'Salesforce marketing cloud benefits', 'summary': 'Discusses how salesforce marketing cloud provides a unified platform for social data analytics, customer journey mapping, and customer engagement, benefiting enterprises across various industries, with examples including aston martin, vodafone, philips, and american express.', 'duration': 178.173, 'highlights': ['Salesforce Marketing Cloud provides a unified platform for social data analytics, customer journey mapping, and customer engagement. It helps in analyzing scattered social media data, mapping customer journeys across multiple channels, devices, and lifecycle stages, and nurturing customers, leading to better business insights and informed decision-making.', 'Enterprises benefit from Salesforce Marketing Cloud by gaining insights into customer behavior and business health. It allows organizations to gain more information about clients, their businesses, insights, behavior, and overall health, enabling personalized and optimized customer journeys.', 'Various enterprises across different verticals such as Aston Martin, Vodafone, Philips, and American Express are already using Salesforce Marketing Cloud. The platform has been adopted by companies in telecom, FMCG, and BFSI industries, showcasing its applicability and relevance across diverse sectors.']}], 'duration': 268.15, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM149.jpg', 'highlights': ['The chapter covers the need, use cases, and introduction to Salesforce Marketing Cloud.', 'Salesforce offers three main clouds: Sales Cloud, Service Cloud, and Marketing Cloud.', 'Enterprises benefit from Salesforce Marketing Cloud by gaining insights into customer behavior and business health.', 'Salesforce Marketing Cloud provides a unified platform for social data analytics, customer journey mapping, and customer engagement.', 'Various enterprises across different verticals such as Aston Martin, Vodafone, Philips, and American Express are already using Salesforce Marketing Cloud.', 'The instructor has 17 years of experience and expertise in global sales governance and cloud computing.']}, {'end': 793.962, 'segs': [{'end': 316.527, 'src': 'embed', 'start': 291.457, 'weight': 2, 'content': [{'end': 298.079, 'text': 'So basically it starts with the different campaigns that your marketing department would be running at any point of time.', 'start': 291.457, 'duration': 6.622}, {'end': 301.74, 'text': 'So they may be webinars, they may be road shows, they may be events.', 'start': 298.119, 'duration': 3.621}, {'end': 307.502, 'text': 'Out of these campaigns, what you derive, what you get at the end of the day is leads.', 'start': 302.52, 'duration': 4.982}, {'end': 316.527, 'text': 'Right And it is very important to nurture these leads, because, if you look at these, leads are yet not a qualified opportunity,', 'start': 308.223, 'duration': 8.304}], 'summary': 'Marketing campaigns generate leads, which need nurturing for qualification.', 'duration': 25.07, 'max_score': 291.457, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM291457.jpg'}, {'end': 382.095, 'src': 'embed', 'start': 357.496, 'weight': 1, 'content': [{'end': 364.158, 'text': 'It starts from accounts, contacts, opportunities, forecasts, contracts, orders till here.', 'start': 357.496, 'duration': 6.662}, {'end': 367.311, 'text': 'right and then cases, solutions, etc.', 'start': 364.79, 'duration': 2.521}, {'end': 369.511, 'text': 'they form part of the service cloud.', 'start': 367.311, 'duration': 2.2}, {'end': 373.833, 'text': 'right, and this part here campaigns and leads is basically marketing.', 'start': 369.511, 'duration': 4.322}, {'end': 378.234, 'text': 'but, as I said, there is a bit of overlap between these clouds.', 'start': 373.833, 'duration': 4.401}, {'end': 380.174, 'text': "let's go to the marketing cloud.", 'start': 378.234, 'duration': 1.94}, {'end': 382.095, 'text': 'okay, there is a drop down.', 'start': 380.174, 'duration': 1.921}], 'summary': 'Sales and service cloud includes accounts, contacts, opportunities, forecasts, contracts, orders, cases, and solutions. marketing cloud includes campaigns and leads with some overlap between clouds.', 'duration': 24.599, 'max_score': 357.496, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM357496.jpg'}, {'end': 690.596, 'src': 'embed', 'start': 666.136, 'weight': 3, 'content': [{'end': 675.913, 'text': 'okay, if you feel that, yes, it is a potential lead, it can be converted into an opportunity or an account or a contact.', 'start': 666.136, 'duration': 9.777}, {'end': 680.814, 'text': 'you can close converted and you also have the option to close, not converted.', 'start': 675.913, 'duration': 4.901}, {'end': 688.815, 'text': "if you feel that it was maybe just marketing inquiry or the prospect was just trying to get some price, it's not a potential lead.", 'start': 680.814, 'duration': 8.001}, {'end': 690.596, 'text': 'you can just drop it.', 'start': 688.815, 'duration': 1.781}], 'summary': 'Identify potential leads for conversion, with options to close as converted or not converted based on interest or inquiry.', 'duration': 24.46, 'max_score': 666.136, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM666136.jpg'}, {'end': 766.81, 'src': 'embed', 'start': 718.667, 'weight': 0, 'content': [{'end': 727.591, 'text': 'If you click on this, what you have is leads can be converted to account, contact, opportunity and even follow up tasks.', 'start': 718.667, 'duration': 8.924}, {'end': 731.488, 'text': 'So what we are doing is a lead conversion process.', 'start': 728.405, 'duration': 3.083}, {'end': 736.633, 'text': 'You can also send an email to the lead owner if you want.', 'start': 732.269, 'duration': 4.364}, {'end': 743.599, 'text': 'So what will happen is that it will create a new account by the name of Abbott Insurance as soon as we convert this lead.', 'start': 736.793, 'duration': 6.806}, {'end': 751.927, 'text': 'It will also create an opportunity for Abbott Insurance and contact will also get created by the name of Ms Cotton.', 'start': 744.2, 'duration': 7.727}, {'end': 756.306, 'text': 'So in one go, you will convert it into an account, contact and opportunity.', 'start': 752.785, 'duration': 3.521}, {'end': 759.667, 'text': 'And you also have the option to create a follow up task.', 'start': 756.346, 'duration': 3.321}, {'end': 764.669, 'text': "OK, you also have the option if you don't want to create a new opportunity upon conversion.", 'start': 760.348, 'duration': 4.321}, {'end': 766.81, 'text': 'So you can just check this checkbox.', 'start': 764.889, 'duration': 1.921}], 'summary': 'Lead conversion process creates new account, contact, and opportunity in one go.', 'duration': 48.143, 'max_score': 718.667, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM718667.jpg'}], 'start': 268.479, 'title': 'Salesforce marketing cloud and lead management in sfdc', 'summary': 'Introduces salesforce marketing cloud for managing marketing campaigns and leads, focusing on campaign hierarchy and lead nurturing. it also explains lead management in salesforce, including lead capture, assignment, stages, and conversion process resulting in creation of account, contact, and opportunity.', 'chapters': [{'end': 535.933, 'start': 268.479, 'title': 'Salesforce marketing cloud overview', 'summary': 'Introduces salesforce marketing cloud as a platform for managing marketing campaigns, leads, and measuring campaign success through roi and lead conversion, with a focus on campaign hierarchy and lead nurturing.', 'duration': 267.454, 'highlights': ['Salesforce Marketing Cloud manages various types of campaigns such as webinars, road shows, and events, leading to the generation of leads. Different campaigns conducted by the marketing department result in lead generation.', 'Leads are nurtured as potential opportunities, emphasizing the importance of converting leads into qualified opportunities, accounts, and contacts. Nurturing leads is crucial as they represent potential opportunities that need to be qualified and converted.', 'The platform allows for the measurement of campaign success, capturing expected revenue, budgeted costs, actual costs, and lead conversion rates to evaluate ROI. Salesforce Marketing Cloud provides tools to measure the success of campaigns by evaluating ROI and lead conversion rates.', 'The system supports building campaign hierarchies, including parent, child, and grandchild campaigns, to organize and align different types of campaigns. Campaign hierarchy can be established to organize and align different types of campaigns in a structured manner.', 'The platform enables adding campaign members and opportunities, along with tracking the number of leads, contacts, and opportunities generated during campaigns. Salesforce Marketing Cloud allows for adding campaign members, opportunities, and tracking various metrics related to leads and opportunities.']}, {'end': 793.962, 'start': 535.933, 'title': 'Lead management in sfdc', 'summary': 'Explains the process of lead management in salesforce, including lead capture from website, manual lead entry, lead assignment, lead stages, and lead conversion process resulting in creation of account, contact and opportunity.', 'duration': 258.029, 'highlights': ['The lead source in Salesforce can be captured from the corporate website directly into the SFDC system, known as web to lead, facilitating easy lead generation from potential customers visiting the website.', 'Sales representatives can manually enter leads into the SFDC system, and there are options for assignment rules and auto response rules for leads, providing flexibility in lead handling and management.', 'The lead management process includes various stages such as open lead, working contacted, close converted, and close not converted, enabling efficient tracking and qualification of potential leads.', 'The lead conversion process in Salesforce allows for the automatic creation of a new account, contact, and opportunity from a lead, streamlining the process of converting potential leads into actual opportunities for the company.', 'Upon lead conversion in Salesforce, a new account, contact, and opportunity are automatically created, providing a seamless process for capturing and converting potential leads into tangible business opportunities.']}], 'duration': 525.483, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM268479.jpg', 'highlights': ['Salesforce Marketing Cloud manages various types of campaigns such as webinars, road shows, and events, leading to the generation of leads.', 'The platform allows for the measurement of campaign success, capturing expected revenue, budgeted costs, actual costs, and lead conversion rates to evaluate ROI.', 'The system supports building campaign hierarchies, including parent, child, and grandchild campaigns, to organize and align different types of campaigns.', 'The platform enables adding campaign members and opportunities, along with tracking the number of leads, contacts, and opportunities generated during campaigns.', 'The lead source in Salesforce can be captured from the corporate website directly into the SFDC system, known as web to lead, facilitating easy lead generation from potential customers visiting the website.', 'The lead management process includes various stages such as open lead, working contacted, close converted, and close not converted, enabling efficient tracking and qualification of potential leads.', 'The lead conversion process in Salesforce allows for the automatic creation of a new account, contact, and opportunity from a lead, streamlining the process of converting potential leads into actual opportunities for the company.']}, {'end': 1108.419, 'segs': [{'end': 822.417, 'src': 'embed', 'start': 794.982, 'weight': 3, 'content': [{'end': 799.125, 'text': 'Mind you whenever you convert a lead and subsequently the opportunity gets created,', 'start': 794.982, 'duration': 4.143}, {'end': 803.878, 'text': 'The default stage of that opportunity is always at prospecting stage.', 'start': 800.134, 'duration': 3.744}, {'end': 807.662, 'text': 'And the close date is always the last date of the current quarter.', 'start': 804.799, 'duration': 2.863}, {'end': 817.472, 'text': "So since we are in the JFM quarter, January, February, March of 2013, so that's why it has picked up the last date, which is the 31st of March, 2017.", 'start': 807.682, 'duration': 9.79}, {'end': 818.893, 'text': 'But you can edit this.', 'start': 817.472, 'duration': 1.421}, {'end': 822.417, 'text': "So let's look at the opportunity here.", 'start': 819.774, 'duration': 2.643}], 'summary': 'Converted leads default to prospecting stage with close date at end of quarter.', 'duration': 27.435, 'max_score': 794.982, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM794982.jpg'}, {'end': 866.159, 'src': 'embed', 'start': 841.4, 'weight': 2, 'content': [{'end': 847.505, 'text': "So the Salesforce Marketing Cloud, it's a platform, as I said, for a one to one customer journey.", 'start': 841.4, 'duration': 6.105}, {'end': 854.052, 'text': 'So you have contact, you have content, you have channel, you have analytics, you have different apps.', 'start': 848.769, 'duration': 5.283}, {'end': 857.434, 'text': "So let's look at the Salesforce marketing cloud product.", 'start': 854.832, 'duration': 2.602}, {'end': 866.159, 'text': 'So it essentially includes email studio, you have mobile studio, you have social media, you have ads, web connected products,', 'start': 857.474, 'duration': 8.685}], 'summary': 'Salesforce marketing cloud offers one-to-one customer journey with email, mobile, social media, ads, and web connected products.', 'duration': 24.759, 'max_score': 841.4, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM841400.jpg'}, {'end': 920.099, 'src': 'heatmap', 'start': 835.856, 'weight': 0, 'content': [{'end': 838.138, 'text': 'And the probability as well will get changed.', 'start': 835.856, 'duration': 2.282}, {'end': 841.36, 'text': "Let's go back to the presentation.", 'start': 839.278, 'duration': 2.082}, {'end': 847.505, 'text': "So the Salesforce Marketing Cloud, it's a platform, as I said, for a one to one customer journey.", 'start': 841.4, 'duration': 6.105}, {'end': 854.052, 'text': 'So you have contact, you have content, you have channel, you have analytics, you have different apps.', 'start': 848.769, 'duration': 5.283}, {'end': 857.434, 'text': "So let's look at the Salesforce marketing cloud product.", 'start': 854.832, 'duration': 2.602}, {'end': 866.159, 'text': 'So it essentially includes email studio, you have mobile studio, you have social media, you have ads, web connected products,', 'start': 857.474, 'duration': 8.685}, {'end': 871.301, 'text': 'hub exchange apps and it basically makes use of the marketing automation.', 'start': 866.159, 'duration': 5.142}, {'end': 876.224, 'text': 'predictive intelligence can be built in customer data platform, et cetera, et cetera.', 'start': 871.301, 'duration': 4.923}, {'end': 880.97, 'text': 'Okay This is the mind map for the marketing cloud.', 'start': 877.245, 'duration': 3.725}, {'end': 888.695, 'text': 'So as you can see the beginning are the activities and in Salesforce you can have four types of activities.', 'start': 881.67, 'duration': 7.025}, {'end': 893.498, 'text': 'So you can either have tasks, you can have events, you can have calls or emails.', 'start': 889.255, 'duration': 4.243}, {'end': 900.963, 'text': 'So primarily activities it includes tasks and events and you can also have calls and emails.', 'start': 894.459, 'duration': 6.504}, {'end': 903.105, 'text': 'These all form activities.', 'start': 901.584, 'duration': 1.521}, {'end': 906.367, 'text': 'Out of these activities you get leads.', 'start': 904.125, 'duration': 2.242}, {'end': 912.913, 'text': 'right. so you may be doing some events, some sort of road shows, webinars, etc.', 'start': 907.008, 'duration': 5.905}, {'end': 916.576, 'text': 'so that is one of the medium through which you can get a lead.', 'start': 912.913, 'duration': 3.663}, {'end': 920.099, 'text': 'you may get a lead from an inbound call or outbound call,', 'start': 916.576, 'duration': 3.523}], 'summary': 'Salesforce marketing cloud offers a platform for one-to-one customer journey, including email, mobile, social media, ads, and marketing automation, contributing to lead generation through tasks, events, calls, and emails.', 'duration': 84.243, 'max_score': 835.856, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM835856.jpg'}, {'end': 1008.651, 'src': 'heatmap', 'start': 939.025, 'weight': 1, 'content': [{'end': 948.349, 'text': 'the lead would typically get converted during the lead conversion process into a opportunity, a contact and account right.', 'start': 939.025, 'duration': 9.324}, {'end': 952.912, 'text': "so let's look at some of the features of the Salesforce marketing cloud.", 'start': 948.349, 'duration': 4.563}, {'end': 958.674, 'text': 'so marketing cloud is basically segregated into channels and platforms.', 'start': 952.912, 'duration': 5.762}, {'end': 965.742, 'text': 'so in channels You get email studio, mobile studio, social studio, advertising studio and web studio.', 'start': 958.674, 'duration': 7.068}, {'end': 973.827, 'text': 'Platforms you have journey builder, audience builder, personalization builder, content builder, analytics builder and marketing cloud connector.', 'start': 966.723, 'duration': 7.104}, {'end': 977.809, 'text': "So let's look at some of the channels and their features.", 'start': 974.707, 'duration': 3.102}, {'end': 982.852, 'text': 'So if you look at the email studio, what all you can do from the email studio.', 'start': 978.549, 'duration': 4.303}, {'end': 991.84, 'text': 'You can send welcome and promotional emails to your customers and you can also send some critical information like bank statements, receipts.', 'start': 983.735, 'duration': 8.105}, {'end': 993.641, 'text': 'You can build and send mails.', 'start': 992.32, 'duration': 1.321}, {'end': 998.745, 'text': 'It provides a ready to use tool with drag and drop functionality to build emails.', 'start': 994.522, 'duration': 4.223}, {'end': 1003.247, 'text': 'So if you need to send some reports and dashboards to your customers.', 'start': 999.445, 'duration': 3.802}, {'end': 1008.651, 'text': 'So it provides a very easy to use tool which has got a drag and drop functionality.', 'start': 1004.088, 'duration': 4.563}], 'summary': 'Salesforce marketing cloud offers various channels like email, mobile, social, advertising, and web studio with features such as sending promotional emails, bank statements, and reports with drag and drop functionality.', 'duration': 69.626, 'max_score': 939.025, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM939025.jpg'}, {'end': 1008.651, 'src': 'embed', 'start': 983.735, 'weight': 1, 'content': [{'end': 991.84, 'text': 'You can send welcome and promotional emails to your customers and you can also send some critical information like bank statements, receipts.', 'start': 983.735, 'duration': 8.105}, {'end': 993.641, 'text': 'You can build and send mails.', 'start': 992.32, 'duration': 1.321}, {'end': 998.745, 'text': 'It provides a ready to use tool with drag and drop functionality to build emails.', 'start': 994.522, 'duration': 4.223}, {'end': 1003.247, 'text': 'So if you need to send some reports and dashboards to your customers.', 'start': 999.445, 'duration': 3.802}, {'end': 1008.651, 'text': 'So it provides a very easy to use tool which has got a drag and drop functionality.', 'start': 1004.088, 'duration': 4.563}], 'summary': 'Tool allows sending welcome/promotional emails, critical info, reports, and dashboards with drag-and-drop functionality.', 'duration': 24.916, 'max_score': 983.735, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM983735.jpg'}], 'start': 794.982, 'title': 'Opportunity management basics', 'summary': 'Explains default opportunity stage and close date, which are prospecting stage and last date of current quarter, respectively. it also highlights the ability to edit stage, close date, and probability of an opportunity.', 'chapters': [{'end': 841.36, 'start': 794.982, 'title': 'Opportunity management basics', 'summary': 'Explains the default stage and close date of an opportunity, which is set to prospecting stage and the last date of the current quarter, respectively. it also highlights the ability to edit the stage, close date, and probability of an opportunity as it advances.', 'duration': 46.378, 'highlights': ['The default stage of an opportunity is prospecting stage, with the close date set to the last date of the current quarter, which in this case is 31st of March, 2017.', 'As the opportunity advances, users have the ability to change the stage, close date, and probability associated with the opportunity.', 'The chapter emphasizes the basic information related to the creation and management of opportunities within the system.']}, {'end': 1108.419, 'start': 841.4, 'title': 'Salesforce marketing cloud overview', 'summary': "Provides an overview of salesforce marketing cloud, highlighting its features including email studio, mobile studio, and the platform's ability to send personalized messages and measure campaign performance using advanced analytics.", 'duration': 267.019, 'highlights': ['Salesforce Marketing Cloud includes email studio, mobile studio, social studio, advertising studio, and web studio for managing various channels. The Salesforce Marketing Cloud offers a range of studios for managing different channels, allowing for comprehensive customer engagement.', 'Email studio enables the sending of welcome and promotional emails, critical information like bank statements and receipts, and provides advanced email analytics for campaign optimization. The email studio facilitates the sending of various types of emails, including critical information, and offers advanced analytics for optimizing campaigns.', 'Mobile studio allows for SMS confirmations, updating customers about promotions, engaging customers with tutorials and clips, and sending personalized announcements on favorite messaging applications. The mobile studio enables personalized engagement with customers through SMS, tutorials, and personalized announcements on preferred messaging applications.']}], 'duration': 313.437, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM794982.jpg', 'highlights': ['The default stage of an opportunity is prospecting stage, with the close date set to the last date of the current quarter, which in this case is 31st of March, 2017.', 'As the opportunity advances, users have the ability to change the stage, close date, and probability associated with the opportunity.', 'Salesforce Marketing Cloud includes email studio, mobile studio, social studio, advertising studio, and web studio for managing various channels.', 'Email studio enables the sending of welcome and promotional emails, critical information like bank statements and receipts, and provides advanced email analytics for campaign optimization.', 'Mobile studio allows for SMS confirmations, updating customers about promotions, engaging customers with tutorials and clips, and sending personalized announcements on favorite messaging applications.']}, {'end': 1596.171, 'segs': [{'end': 1403.983, 'src': 'embed', 'start': 1362.574, 'weight': 0, 'content': [{'end': 1369.879, 'text': 'so, as i said, if someone has visited your corporate website and he has clicked on a particular category of product right,', 'start': 1362.574, 'duration': 7.305}, {'end': 1374.181, 'text': 'then you know that you know the behavior of this customer.', 'start': 1369.879, 'duration': 4.302}, {'end': 1379.125, 'text': 'so you can trigger emails based on the site behavior and you can re-engage this customer.', 'start': 1374.181, 'duration': 4.944}, {'end': 1385.532, 'text': 'that, okay, you had showed some interest on going overseas, to a particular location, say Thailand.', 'start': 1379.125, 'duration': 6.407}, {'end': 1386.773, 'text': 'okay. so tomorrow,', 'start': 1385.532, 'duration': 1.241}, {'end': 1395.558, 'text': 'if you are coming out with a campaign or you want to target these sort of customers who had visited your website and they had showed some interest,', 'start': 1386.773, 'duration': 8.785}, {'end': 1403.983, 'text': 'so you know that they can be one of the potential customers because at some point of time in history they have browsed or they have clicked on the Thailand tour,', 'start': 1395.558, 'duration': 8.425}], 'summary': 'Trigger targeted emails based on website behavior to re-engage potential customers, leveraging their specific interests and browsing history.', 'duration': 41.409, 'max_score': 1362.574, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM1362574.jpg'}, {'end': 1499.408, 'src': 'embed', 'start': 1471.05, 'weight': 2, 'content': [{'end': 1479.612, 'text': 'so suppose you want to get some insights into the online advertising that you are doing right, you want to generate some reports.', 'start': 1471.05, 'duration': 8.562}, {'end': 1480.532, 'text': 'that okay.', 'start': 1479.612, 'duration': 0.92}, {'end': 1481.912, 'text': 'let us find out that.', 'start': 1480.532, 'duration': 1.38}, {'end': 1490.014, 'text': 'from the day this campaign has been running till this day, what is the trend, how many customers have visited, what is their product interest,', 'start': 1481.912, 'duration': 8.102}, {'end': 1491.674, 'text': 'what services they are interested in?', 'start': 1490.014, 'duration': 1.66}, {'end': 1499.408, 'text': 'so you can week you can make some changes if you are not anticipating the desired results out of the reports.', 'start': 1491.674, 'duration': 7.734}], 'summary': 'Analyze online advertising campaign data to make informed changes based on customer interest and trends.', 'duration': 28.358, 'max_score': 1471.05, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM1471050.jpg'}, {'end': 1575.102, 'src': 'embed', 'start': 1535.456, 'weight': 5, 'content': [{'end': 1540.219, 'text': 'So suppose you have had a loyal customer for your products and services for your company.', 'start': 1535.456, 'duration': 4.763}, {'end': 1548.688, 'text': 'You can obviously reach out to these set of loyal customers for recommendations for referrals so that You can increase your clientele,', 'start': 1540.739, 'duration': 7.949}, {'end': 1557.253, 'text': 'and maybe you can offer some rewards and benefits for these set of loyal customers if they help you connect with their internal network or circles,', 'start': 1548.688, 'duration': 8.565}, {'end': 1562.575, 'text': 'if it results in additional revenue, if it helps in increasing your revenue share.', 'start': 1557.253, 'duration': 5.322}, {'end': 1570.259, 'text': 'You can also reconnect with your customers using different channels and you can aggregate their data using the advertising studio.', 'start': 1562.896, 'duration': 7.363}, {'end': 1575.102, 'text': 'You can build audiences through social topics and then track and optimize your campaign performance.', 'start': 1570.64, 'duration': 4.462}], 'summary': 'Leverage loyal customers for referrals to increase revenue and use advertising studio to optimize campaign performance.', 'duration': 39.646, 'max_score': 1535.456, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM1535456.jpg'}], 'start': 1109.32, 'title': 'Salesforce marketing and advertising capabilities', 'summary': "Covers salesforce's capabilities in personalized announcements, mobile studio accessibility, social media advertising, sophisticated campaign management, targeting, team alignment, and customer engagement. it also discusses the differences between social studio and advertising studio, focusing on managing advertising and leveraging customer insights.", 'chapters': [{'end': 1182.127, 'start': 1109.32, 'title': 'Salesforce mobile and social studio', 'summary': "Discusses how salesforce enables personalized announcements on customers' favorite messaging applications, and the mobile studio accessible via the salesforce app which can be downloaded from google play store or ios app store. it also covers the capabilities of the social studio in managing advertising across various social media platforms.", 'duration': 72.807, 'highlights': ['The mobile studio is accessible via the Salesforce app and can be downloaded from Google Play Store or iOS app store, providing the mobile version of Salesforce (Salesforce 1).', "Salesforce enables personalized announcements on customers' favorite messaging applications, allowing businesses to connect with their customers across different platforms.", 'The social studio allows for managing advertising across various social media platforms like Facebook, Instagram, Twitter, and LinkedIn, providing the capability for online advertising across different social media platforms.']}, {'end': 1403.983, 'start': 1182.227, 'title': 'Sales and advertising campaign management', 'summary': 'Discusses how to manage campaigns with sophisticated targeting, align team members, visualize, optimize, and report on advertising performance, connect with loyal customers to reach new ones, build audiences through social topics for campaign optimization, and utilize web solutions with predictive analytics to observe customer behavior and trigger re-engagement emails.', 'duration': 221.756, 'highlights': ['The advertising studio allows management of advertising across Facebook, Instagram, Twitter, and LinkedIn. This feature provides the capability to manage all advertising across major social media platforms, enabling comprehensive reach and targeting of potential customers.', 'Utilizing customer insights from Salesforce CRM to connect with new potential customers. Leveraging customer insights from CRM to establish connections with potential customers, thereby enhancing the effectiveness of marketing efforts.', 'Building audiences through social topics and tracking campaign performance for optimization. Utilizing discussions on social topics to build relevant audiences and optimize campaign performance based on trends and customer interests, leading to more effective targeting.', 'Utilizing web solutions with predictive analytics to observe customer behavior and trigger re-engagement emails. Leveraging web solutions with predictive analytics to understand customer behavior and trigger targeted re-engagement emails, improving customer engagement and conversion rates.', 'Aligning campaign team members and targeting potential customers based on their interests and interactions. Ability to align campaign team members and target potential customers who have shown interest or engagement, leading to more effective and personalized marketing efforts.']}, {'end': 1596.171, 'start': 1403.983, 'title': 'Social vs advertising studio', 'summary': 'Explains the difference between the social studio and advertising studio, highlighting the capabilities of each in managing advertising across social media platforms and leveraging customer insights, with a focus on team assignments, customer referrals, and campaign performance optimization.', 'duration': 192.188, 'highlights': ['The Social Studio allows team assignments to specific campaigns, enabling sophisticated targeting, with the potential to visualize, optimize, and report on advertising performance, helping in making necessary changes if desired results are not achieved.', 'The Advertising Studio provides insights into loyal customers, allowing for referrals within their circles to attract new customers, with the possibility of reconnecting with customers using different channels and aggregating their data for audience building and campaign performance tracking and optimization.', 'Both Social Studio and Advertising Studio enable managing advertising across various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, with a focus on leveraging customer insights and optimizing campaign performance.']}], 'duration': 486.851, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM1109320.jpg', 'highlights': ['The mobile studio is accessible via the Salesforce app and can be downloaded from Google Play Store or iOS app store, providing the mobile version of Salesforce (Salesforce 1).', "Salesforce enables personalized announcements on customers' favorite messaging applications, allowing businesses to connect with their customers across different platforms.", 'The social studio allows for managing advertising across various social media platforms like Facebook, Instagram, Twitter, and LinkedIn, providing the capability for online advertising across different social media platforms.', 'The advertising studio allows management of advertising across Facebook, Instagram, Twitter, and LinkedIn. This feature provides the capability to manage all advertising across major social media platforms, enabling comprehensive reach and targeting of potential customers.', 'Utilizing customer insights from Salesforce CRM to connect with new potential customers. Leveraging customer insights from CRM to establish connections with potential customers, thereby enhancing the effectiveness of marketing efforts.', 'Building audiences through social topics and tracking campaign performance for optimization. Utilizing discussions on social topics to build relevant audiences and optimize campaign performance based on trends and customer interests, leading to more effective targeting.', 'Utilizing web solutions with predictive analytics to observe customer behavior and trigger re-engagement emails. Leveraging web solutions with predictive analytics to understand customer behavior and trigger targeted re-engagement emails, improving customer engagement and conversion rates.', 'Aligning campaign team members and targeting potential customers based on their interests and interactions. Ability to align campaign team members and target potential customers who have shown interest or engagement, leading to more effective and personalized marketing efforts.', 'The Social Studio allows team assignments to specific campaigns, enabling sophisticated targeting, with the potential to visualize, optimize, and report on advertising performance, helping in making necessary changes if desired results are not achieved.', 'The Advertising Studio provides insights into loyal customers, allowing for referrals within their circles to attract new customers, with the possibility of reconnecting with customers using different channels and aggregating their data for audience building and campaign performance tracking and optimization.', 'Both Social Studio and Advertising Studio enable managing advertising across various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, with a focus on leveraging customer insights and optimizing campaign performance.']}, {'end': 2153.327, 'segs': [{'end': 1640.377, 'src': 'embed', 'start': 1616.268, 'weight': 6, 'content': [{'end': 1623.651, 'text': 'so in the journey builder, you can plan, personalize and optimize customer journeys at the right moment on the right channel.', 'start': 1616.268, 'duration': 7.383}, {'end': 1628.233, 'text': 'you can select targeted audience and create unique journeys based on their interaction.', 'start': 1623.651, 'duration': 4.582}, {'end': 1634.694, 'text': 'You can apply A-B testing to test the performance of different communications and channels.', 'start': 1628.971, 'duration': 5.723}, {'end': 1640.377, 'text': 'You can select goals and track progress in real time with activity metrics.', 'start': 1635.574, 'duration': 4.803}], 'summary': 'Journey builder personalizes and optimizes customer journeys, allowing real-time tracking and a-b testing.', 'duration': 24.109, 'max_score': 1616.268, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM1616268.jpg'}, {'end': 1892.204, 'src': 'embed', 'start': 1864.43, 'weight': 0, 'content': [{'end': 1874.456, 'text': 'turn static websites into dynamic experiences that deliver personalized content, extend across different digital channels using drag and drop tools.', 'start': 1864.43, 'duration': 10.026}, {'end': 1882.836, 'text': 'So basically what it does is it has built in machine learning algorithm which is capable of doing big data analytics.', 'start': 1875.27, 'duration': 7.566}, {'end': 1892.204, 'text': 'So what you can do is in the personalization builder, you can build custom profiles for each of your unique customers.', 'start': 1884.457, 'duration': 7.747}], 'summary': 'Turn static websites into dynamic experiences with personalized content using machine learning and custom profiles for unique customers.', 'duration': 27.774, 'max_score': 1864.43, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM1864430.jpg'}, {'end': 2042.241, 'src': 'embed', 'start': 2019.793, 'weight': 2, 'content': [{'end': 2028.538, 'text': 'as it is location independent, and it is always available to you on demand, irrespective of wherever you are, globally, in any part of the world.', 'start': 2019.793, 'duration': 8.745}, {'end': 2034.201, 'text': 'You take less time to create and find the perfect content and more time putting it into action.', 'start': 2029.158, 'duration': 5.043}, {'end': 2038.823, 'text': 'So you basically get organized, you get structured data.', 'start': 2034.501, 'duration': 4.322}, {'end': 2042.241, 'text': "you don't waste time, create the content.", 'start': 2038.823, 'duration': 3.418}], 'summary': 'Location-independent, on-demand access globally, saves time creating and finding content.', 'duration': 22.448, 'max_score': 2019.793, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM2019793.jpg'}, {'end': 2118.84, 'src': 'embed', 'start': 2088.313, 'weight': 1, 'content': [{'end': 2093.915, 'text': 'So if you want to run some data analytics, you want to measure their performance, you can do that using the analytics builder.', 'start': 2088.313, 'duration': 5.602}, {'end': 2099.757, 'text': 'You can use out of the box reporting for email, mobile, social and ads.', 'start': 2094.554, 'duration': 5.203}, {'end': 2102.392, 'text': 'So this is also known as SMAC.', 'start': 2100.731, 'duration': 1.661}, {'end': 2105.873, 'text': 'Also build custom reports to meet your needs.', 'start': 2103.592, 'duration': 2.281}, {'end': 2110.616, 'text': 'You can create visualizations of data to uncover rich insights about customers.', 'start': 2106.134, 'duration': 4.482}, {'end': 2118.84, 'text': 'It uses predictive analytics, which is built in, provides you with the likelihood of a purchase and other insights about your customers.', 'start': 2111.936, 'duration': 6.904}], 'summary': 'Analytics builder offers smac reporting for email, mobile, social, and ads. it provides predictive analytics for customer insights.', 'duration': 30.527, 'max_score': 2088.313, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM2088313.jpg'}, {'end': 2160.651, 'src': 'embed', 'start': 2132.996, 'weight': 3, 'content': [{'end': 2140.62, 'text': 'Which product out of the entire product range that you offer they are more interested in, or which product they are least interested in?', 'start': 2132.996, 'duration': 7.624}, {'end': 2143.562, 'text': 'So you can just remove it out of the shelf.', 'start': 2141.421, 'duration': 2.141}, {'end': 2153.327, 'text': 'It also has the inbuilt feature of running predictive analysis, right? Which will help you get access to know the likelihood of a purchase or not.', 'start': 2144.422, 'duration': 8.905}, {'end': 2160.651, 'text': 'So it basically helps you to get better insights about your customer behavior, his buying pattern, et cetera, et cetera.', 'start': 2154.328, 'duration': 6.323}], 'summary': 'The product offers predictive analysis to understand customer behavior and purchase likelihood.', 'duration': 27.655, 'max_score': 2132.996, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM2132996.jpg'}], 'start': 1596.171, 'title': 'Optimizing customer campaigns and a/b testing in salesforce', 'summary': "Explores using journey builder for targeted audience selection, a-b testing, and real-time tracking to optimize campaign performance, with a focus on a telecom example. it also outlines a/b testing's role in comparing web page performance and details functionalities within salesforce like audience builder, reporting, personalization builder, content builder, and analytics builder.", 'chapters': [{'end': 1687.631, 'start': 1596.171, 'title': 'Optimizing customer campaigns with journey builder', 'summary': 'Highlights how the journey builder tool enables targeted audience selection, personalized customer journeys, a-b testing, and real-time progress tracking to optimize campaign performance, with a specific example of targeting telecom customers like reliance jio during a market disruption.', 'duration': 91.46, 'highlights': ['The journey builder tool allows for personalized and optimized customer journeys, targeting specific customer segments for campaign performance optimization.', 'A-B testing can be applied to test the performance of different communications and channels, enabling data-driven decision-making for campaign effectiveness.', 'Real-time progress tracking with activity metrics ensures that campaign performance can be monitored and adjusted as necessary for optimal results.', "The specific example of targeting Reliance Jio during a market disruption demonstrates the tool's ability to capitalize on industry dynamics for targeted customer engagement."]}, {'end': 2153.327, 'start': 1688.532, 'title': 'A/b testing and customer experience management in salesforce', 'summary': 'Outlines the concept of a/b testing and its relevance in comparing web page performance, as well as the functionalities of audience builder, reporting and dashboard, personalization builder, content builder, and analytics builder within salesforce.', 'duration': 464.795, 'highlights': ['A/B testing is used to compare two versions of a web page to see which one performs better, with the better conversion rate winning. A/B testing is a method used to compare web page performance, allowing for the selection of the version with the better conversion rate.', 'Salesforce reporting and dashboard features enable users to gain meaningful insights and informative reporting from data in the Salesforce data lake. Salesforce reporting and dashboard features allow for the extraction of meaningful insights and informative reporting from the Salesforce data lake.', 'The personalization builder in Salesforce leverages sophisticated algorithms to understand customer intent and delivers personalized content across different digital channels using drag and drop tools. The personalization builder in Salesforce uses sophisticated algorithms to understand customer intent and delivers personalized content across various digital channels through drag and drop tools.', 'The content builder in Salesforce helps in cross-channel content management and allows for the consolidation of images, text blocks, templates, and emails in a single location. The content builder in Salesforce aids in cross-channel content management and consolidates various content elements into a single location.', 'The analytics builder in Salesforce enables real-time behavior viewing on websites and mobile applications and provides predictive analytics to gain insights about customer behavior and preferences. The analytics builder in Salesforce allows for real-time behavior viewing and provides predictive analytics to gain insights about customer behavior and preferences.']}], 'duration': 557.156, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM1596171.jpg', 'highlights': ['The journey builder tool allows for personalized and optimized customer journeys, targeting specific customer segments for campaign performance optimization.', 'A-B testing can be applied to test the performance of different communications and channels, enabling data-driven decision-making for campaign effectiveness.', 'Real-time progress tracking with activity metrics ensures that campaign performance can be monitored and adjusted as necessary for optimal results.', "The specific example of targeting Reliance Jio during a market disruption demonstrates the tool's ability to capitalize on industry dynamics for targeted customer engagement.", 'Salesforce reporting and dashboard features enable users to gain meaningful insights and informative reporting from data in the Salesforce data lake.', 'The personalization builder in Salesforce leverages sophisticated algorithms to understand customer intent and delivers personalized content across different digital channels using drag and drop tools.', 'The content builder in Salesforce helps in cross-channel content management and allows for the consolidation of images, text blocks, templates, and emails in a single location.', 'The analytics builder in Salesforce enables real-time behavior viewing on websites and mobile applications and provides predictive analytics to gain insights about customer behavior and preferences.', 'A/B testing is used to compare two versions of a web page to see which one performs better, with the better conversion rate winning. A/B testing is a method used to compare web page performance, allowing for the selection of the version with the better conversion rate.']}, {'end': 2696.3, 'segs': [{'end': 2238.552, 'src': 'embed', 'start': 2212.78, 'weight': 1, 'content': [{'end': 2218.083, 'text': 'you can even integrate marketing cloud, Salesforce cloud, sales cloud or a service cloud instance.', 'start': 2212.78, 'duration': 5.303}, {'end': 2224.125, 'text': 'It thereby allows you sending email messages from sales, service or marketing cloud.', 'start': 2219.083, 'duration': 5.042}, {'end': 2232.069, 'text': 'So if you want to send some welcome email or some promotional emails, you can do that right from your sales, service or marketing cloud.', 'start': 2224.966, 'duration': 7.103}, {'end': 2234.69, 'text': 'You can create some workflows, workflow actions.', 'start': 2232.109, 'duration': 2.581}, {'end': 2236.011, 'text': 'You can send email alerts.', 'start': 2234.79, 'duration': 1.221}, {'end': 2238.552, 'text': 'You can set some entry criteria.', 'start': 2236.591, 'duration': 1.961}], 'summary': 'Integrate salesforce clouds to send emails and create workflows with entry criteria.', 'duration': 25.772, 'max_score': 2212.78, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM2212780.jpg'}, {'end': 2351.525, 'src': 'embed', 'start': 2324.413, 'weight': 2, 'content': [{'end': 2328.674, 'text': 'So if you look at the top right hand side, right now we are in the marketing cloud.', 'start': 2324.413, 'duration': 4.261}, {'end': 2332.495, 'text': 'You can also move to the service cloud.', 'start': 2330.114, 'duration': 2.381}, {'end': 2334.375, 'text': 'This is service cloud.', 'start': 2333.295, 'duration': 1.08}, {'end': 2342.377, 'text': 'So you can see that you have the home, chapter and then you have accounts, contacts and then cases, solutions.', 'start': 2335.876, 'duration': 6.501}, {'end': 2345.158, 'text': 'So this essentially forms the service cloud.', 'start': 2342.757, 'duration': 2.401}, {'end': 2348.559, 'text': 'You can also seamlessly move to the sales cloud.', 'start': 2346.078, 'duration': 2.481}, {'end': 2349.999, 'text': 'Just have to select sales.', 'start': 2348.859, 'duration': 1.14}, {'end': 2351.525, 'text': 'And here you go.', 'start': 2350.905, 'duration': 0.62}], 'summary': 'Demo shows transition from marketing cloud to service cloud and sales cloud.', 'duration': 27.112, 'max_score': 2324.413, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM2324413.jpg'}, {'end': 2696.3, 'src': 'embed', 'start': 2691.977, 'weight': 0, 'content': [{'end': 2695.84, 'text': 'do look out for more videos in our playlist and subscribe to our Edureka channel to learn more.', 'start': 2691.977, 'duration': 3.863}, {'end': 2696.3, 'text': 'happy learning.', 'start': 2695.84, 'duration': 0.46}], 'summary': 'Subscribe to edureka channel for more learning videos.', 'duration': 4.323, 'max_score': 2691.977, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM2691977.jpg'}], 'start': 2154.328, 'title': 'Integrating marketing cloud and a-b testing', 'summary': 'Discusses integrating marketing cloud with corporate website for gaining insights from website traffic, highlights salesforce marketing cloud integration with other clouds and social media platforms, and details how peak games achieved a 27% reduction in cost per install and 50% reduction in cost per click through a-b testing using salesforce marketing cloud.', 'chapters': [{'end': 2212.78, 'start': 2154.328, 'title': 'Integrating marketing cloud with corporate website', 'summary': 'Discusses integrating the marketing cloud with a corporate website to enable the analytics builder to gain insights from website traffic and data flow, emphasizing the integration process and the benefits of the integration.', 'duration': 58.452, 'highlights': ['Integrating marketing cloud with corporate website enables analytics builder to gain customer behavior insights and buying patterns, facilitating better understanding of website traffic data.', 'Data integration allows analytics builder to run on the data ingested from the corporate website, optimizing the use of website traffic data.', 'Ingesting data traffic from the corporate website into the analytics builder requires integration of marketing cloud Salesforce with the corporate website, emphasizing the crucial integration step.', 'Marketing cloud connect links the marketing cloud with Salesforce CRM, highlighting the connection between the two platforms.']}, {'end': 2458.442, 'start': 2212.78, 'title': 'Salesforce marketing cloud integration', 'summary': 'Highlights the integration options of salesforce marketing cloud with other salesforce clouds and social media platforms, citing a use case involving peak games, which experienced exponential growth and required scalable solutions for bulk campaigns, social media advertising, and powerful reporting tools.', 'duration': 245.662, 'highlights': ['Peak Games had over 275 million users across 150 countries. Peak Games had a significant user base of over 275 million across 150 countries, indicating the need for scalable solutions.', 'Challenges faced by Peak Games included running bulk campaigns, scaling social media advertising, and utilizing advanced advertising tactics like cost-per-impression bidding and A-B testing. Peak Games faced challenges such as running bulk campaigns, scaling social media advertising, and utilizing advanced advertising tactics, indicating the need for advanced marketing solutions.', 'Salesforce Marketing Cloud was the solution for Peak Games, offering capabilities for delivering targeted messages to the right audience at the right time. Peak Games turned to Salesforce Marketing Cloud for targeted message delivery, indicating the effectiveness of the platform in addressing their needs.', 'Integration options with other Salesforce clouds and social media platforms were highlighted, showcasing the flexibility and connectivity of Salesforce Marketing Cloud. The transcript emphasizes the integration options of Salesforce Marketing Cloud with other Salesforce clouds and social media platforms, highlighting its flexibility and connectivity.']}, {'end': 2696.3, 'start': 2459.226, 'title': 'Optimizing marketing with a-b testing', 'summary': 'Discusses how peak games used a-b testing to optimize their marketing strategy, achieving a 27% reduction in cost per install by using images with 20% text allowance and a 50% reduction in cost per click by showing user interactions, all through the salesforce marketing cloud.', 'duration': 237.074, 'highlights': ['The Peak Games team used A-B testing to optimize their marketing strategy, achieving a 27% reduction in cost per install by using images with 20% text allowance and a 50% reduction in cost per click by showing user interactions.', 'The Salesforce marketing cloud helped TGames reduce their cost per engagement, identify the best audience, and compare the success of two separate images with regard to click-through rate and cost per install using A-B testing.', 'The chapter explains how A-B testing, also known as split testing, was used to compare two versions of a web page to determine which one performed better, resulting in better conversion rates and insights for effective image selection.']}], 'duration': 541.972, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/MGNdWzJTuwM/pics/MGNdWzJTuwM2154328.jpg', 'highlights': ['Integrating marketing cloud with corporate website enables analytics builder to gain customer behavior insights and buying patterns, facilitating better understanding of website traffic data.', 'The Peak Games team used A-B testing to optimize their marketing strategy, achieving a 27% reduction in cost per install by using images with 20% text allowance and a 50% reduction in cost per click by showing user interactions.', 'Salesforce Marketing Cloud was the solution for Peak Games, offering capabilities for delivering targeted messages to the right audience at the right time.', 'Data integration allows analytics builder to run on the data ingested from the corporate website, optimizing the use of website traffic data.', 'Integration options with other Salesforce clouds and social media platforms were highlighted, showcasing the flexibility and connectivity of Salesforce Marketing Cloud.']}], 'highlights': ['Enterprises benefit from Salesforce Marketing Cloud by gaining insights into customer behavior and business health.', 'Salesforce Marketing Cloud provides a unified platform for social data analytics, customer journey mapping, and customer engagement.', 'Various enterprises across different verticals such as Aston Martin, Vodafone, Philips, and American Express are already using Salesforce Marketing Cloud.', 'The instructor has 17 years of experience and expertise in global sales governance and cloud computing.', 'The platform allows for the measurement of campaign success, capturing expected revenue, budgeted costs, actual costs, and lead conversion rates to evaluate ROI.', 'The system supports building campaign hierarchies, including parent, child, and grandchild campaigns, to organize and align different types of campaigns.', 'The lead management process includes various stages such as open lead, working contacted, close converted, and close not converted, enabling efficient tracking and qualification of potential leads.', 'The lead conversion process in Salesforce allows for the automatic creation of a new account, contact, and opportunity from a lead, streamlining the process of converting potential leads into actual opportunities for the company.', 'As the opportunity advances, users have the ability to change the stage, close date, and probability associated with the opportunity.', 'Salesforce Marketing Cloud includes email studio, mobile studio, social studio, advertising studio, and web studio for managing various channels.', 'Email studio enables the sending of welcome and promotional emails, critical information like bank statements and receipts, and provides advanced email analytics for campaign optimization.', 'Mobile studio allows for SMS confirmations, updating customers about promotions, engaging customers with tutorials and clips, and sending personalized announcements on favorite messaging applications.', 'The social studio allows for managing advertising across various social media platforms like Facebook, Instagram, Twitter, and LinkedIn, providing the capability for online advertising across different social media platforms.', 'The advertising studio allows management of advertising across Facebook, Instagram, Twitter, and LinkedIn, providing the capability to manage all advertising across major social media platforms, enabling comprehensive reach and targeting of potential customers.', 'Utilizing customer insights from Salesforce CRM to connect with new potential customers. Leveraging customer insights from CRM to establish connections with potential customers, thereby enhancing the effectiveness of marketing efforts.', 'Building audiences through social topics and tracking campaign performance for optimization. Utilizing discussions on social topics to build relevant audiences and optimize campaign performance based on trends and customer interests, leading to more effective targeting.', 'Utilizing web solutions with predictive analytics to observe customer behavior and trigger re-engagement emails. Leveraging web solutions with predictive analytics to understand customer behavior and trigger targeted re-engagement emails, improving customer engagement and conversion rates.', 'Aligning campaign team members and targeting potential customers based on their interests and interactions. Ability to align campaign team members and target potential customers who have shown interest or engagement, leading to more effective and personalized marketing efforts.', 'The journey builder tool allows for personalized and optimized customer journeys, targeting specific customer segments for campaign performance optimization.', 'A-B testing can be applied to test the performance of different communications and channels, enabling data-driven decision-making for campaign effectiveness.', 'Real-time progress tracking with activity metrics ensures that campaign performance can be monitored and adjusted as necessary for optimal results.', 'Salesforce reporting and dashboard features enable users to gain meaningful insights and informative reporting from data in the Salesforce data lake.', 'The personalization builder in Salesforce leverages sophisticated algorithms to understand customer intent and delivers personalized content across different digital channels using drag and drop tools.', 'The content builder in Salesforce helps in cross-channel content management and allows for the consolidation of images, text blocks, templates, and emails in a single location.', 'The analytics builder in Salesforce enables real-time behavior viewing on websites and mobile applications and provides predictive analytics to gain insights about customer behavior and preferences.', 'Integrating marketing cloud with corporate website enables analytics builder to gain customer behavior insights and buying patterns, facilitating better understanding of website traffic data.', 'The Peak Games team used A-B testing to optimize their marketing strategy, achieving a 27% reduction in cost per install by using images with 20% text allowance and a 50% reduction in cost per click by showing user interactions.', 'Salesforce Marketing Cloud was the solution for Peak Games, offering capabilities for delivering targeted messages to the right audience at the right time.', 'Integration options with other Salesforce clouds and social media platforms were highlighted, showcasing the flexibility and connectivity of Salesforce Marketing Cloud.']}