title
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beginners | Simplilearn

description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=Skillup-SocialMedia&utm_medium=DescriptionFF&utm_source=youtube 🔥Digital Marketing Masters Program (Discount Code - YTBE15): https://www.simplilearn.com/master-in-digital-marketing?utm_campaign=SCE-DmMasters&utm_medium=DescriptionFF&utm_source=youtube This social media marketing tutorial will help you learn what social media marketing is, How to start social media marketing, what are the channels used for SMM and how can you use them, what are the tools for social media marketing and few important tips to become a good social media marketer. Social media was introduced as an easier way to connect with our closed ones. But, now it has turned out to be an affordable and important marketing strategy for businesses of all types. Also, below are the topics covered in the video: 1. What is social media marketing? (02:17) 2. Why do social media marketing? (03:28) 3. What are the channels used for SMM and how can you use them? (06:13) 4. What are the tools for social media marketing? (43:50) 5. Tips to be a good social media marketer (47:08) Subscribe to our channel for more Digital marketing Tutorials: https://www.youtube.com/user/Simplilearn?sub_confirmation=1 📚 For a more detailed understanding on Social Media Marketing, do visit: https://www.simplilearn.com/how-to-start-winning-with-social-media-marketing-article?&utm_medium=Description&utm_source=youtube You will find in-depth content on Social Media Marketing. Browse further to discover similar resources on related topics, made available to you as a learning path. Enjoy top-quality learning for FREE. To access the slides, click here: https://www.slideshare.net/Simplilearn/how-to-start-social-media-marketing-social-media-marketing-tutorial-for-beginners-simplilearn/Simplilearn/how-to-start-social-media-marketing-social-media-marketing-tutorial-for-beginners-simplilearn Watch more videos on Digital Marketing: https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI #socialmediamarketing #socialmedia #socialmediamarketingcourse #digitalmarketing #digitalmarketingcourse #digitalmarketingcourse #simplilearndmca #Simplilearndigitalmarketing #simplilearn ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Become eligible to be part of the Purdue University Alumni Association - Masterclasses delivered by Purdue faculty - Harvard Business Publishing Cases - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects - 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. - 35+ digital marketing tools - Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs) - Course aligned with Hootsuite and SE Ranking certification - Learn using Meta Business Coach Chatbot - Live classes delivered by Industry Experts along with self-paced content ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology 🔥 Enroll for FREE Social Media Course & Get your Completion Certificate: https://www.simplilearn.com/skillup-free-online-courses?utm_campaign=Skillup-SocialMedia&utm_medium=description&utm_source=youtube Learn more at: https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training?utm_campaign=How-To-Start-Social-Media-Marketing-KEirK5QWgrA&utm_medium=Tutorials&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

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{'title': 'How To Start Social Media Marketing | Social Media Marketing Tutorial For Beginners | Simplilearn', 'heatmap': [], 'summary': "Explores the evolution of advertising, the impact of social media marketing, facebook's influence with 2.27 billion monthly active users, strategies for maximizing facebook and instagram advertising, leveraging linkedin for b2b marketing, and social media insights including youtube's 1.9 billion active users and twitter's 326 million monthly users.", 'chapters': [{'end': 67.168, 'segs': [{'end': 34.15, 'src': 'embed', 'start': 4.062, 'weight': 0, 'content': [{'end': 10.184, 'text': "The world we live in now, it's highly digital place, but that wasn't always the case until a few years ago.", 'start': 4.062, 'duration': 6.122}, {'end': 15.845, 'text': 'So if we rewind, letting people know about your products was a little harder then.', 'start': 10.464, 'duration': 5.381}, {'end': 22.726, 'text': "So even if you go back, say, five or 10 years, promoting your products wasn't as easy as it is today.", 'start': 16.105, 'duration': 6.621}, {'end': 27.847, 'text': 'I mean, people had to resort to, you know, good old fashioned newspapers, putting in an ad.', 'start': 22.746, 'duration': 5.101}, {'end': 34.15, 'text': 'or those big thick books called the yellow pages that usually sat in your closet and weighed a ton.', 'start': 28.187, 'duration': 5.963}], 'summary': 'Promoting products was harder 5-10 years ago, with limited digital options.', 'duration': 30.088, 'max_score': 4.062, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA4062.jpg'}, {'end': 72.832, 'src': 'embed', 'start': 46.096, 'weight': 2, 'content': [{'end': 50.238, 'text': 'you wonder who are those people that are actually advertising this stuff?', 'start': 46.096, 'duration': 4.142}, {'end': 56.162, 'text': "Of course you have television that's been around for decades, a good source of advertising, but costly.", 'start': 50.418, 'duration': 5.744}, {'end': 61.325, 'text': 'And then fax, fax ads, uncommonly known way to advertise.', 'start': 56.502, 'duration': 4.823}, {'end': 67.168, 'text': 'By the way, who has faxes now? But people did advertise via fax just a few decades ago.', 'start': 61.505, 'duration': 5.663}, {'end': 72.832, 'text': 'So these were all the ways in which people had to get their product and service out there.', 'start': 67.389, 'duration': 5.443}], 'summary': 'Television and fax were traditional advertising methods, but costly. people used fax ads a few decades ago.', 'duration': 26.736, 'max_score': 46.096, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA46096.jpg'}], 'start': 4.062, 'title': 'Evolution of advertising', 'summary': 'Highlights the shift in advertising methods from traditional mediums to the present digital era, making advertising more accessible and cost-effective.', 'chapters': [{'end': 67.168, 'start': 4.062, 'title': 'Evolution of advertising', 'summary': 'Highlights the shift in advertising methods over the years, from traditional mediums like newspapers, yellow pages, billboards, and fax to the present digital era, making advertising more accessible and cost-effective.', 'duration': 63.106, 'highlights': ['Advertising has transitioned from traditional methods like newspapers, yellow pages, billboards, and fax to digital platforms, making it more accessible and cost-effective.', 'Television has been a longstanding source of advertising, but it was costly compared to current digital advertising methods.', 'The use of fax for advertising, though uncommon now, was prevalent a few decades ago.', 'Promoting products was more challenging five or ten years ago compared to the present digital era.']}], 'duration': 63.106, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA4062.jpg', 'highlights': ['Advertising has transitioned from traditional methods to digital platforms, making it more accessible and cost-effective.', 'Television advertising was costly compared to current digital advertising methods.', 'The use of fax for advertising, though uncommon now, was prevalent a few decades ago.', 'Promoting products was more challenging five or ten years ago compared to the present digital era.']}, {'end': 480.165, 'segs': [{'end': 118.092, 'src': 'embed', 'start': 86.627, 'weight': 4, 'content': [{'end': 93.375, 'text': "man, I'm glad I'm a marketer in today's day and age, because it's social media marketing, social media marketing.", 'start': 86.627, 'duration': 6.748}, {'end': 100.8, 'text': "has made everyone's lives better, from the company that's selling the product or service to the marketer,", 'start': 93.655, 'duration': 7.145}, {'end': 107.445, 'text': 'promoting the product and service to the end user who wants to see that product or service and engage with that product or service.', 'start': 100.8, 'duration': 6.645}, {'end': 118.092, 'text': "so social media is a good source of getting your product and service out there, and it just makes everybody's lives a heck of a lot easier.", 'start': 107.445, 'duration': 10.647}], 'summary': "Social media marketing has made everyone's lives better, providing a good source for promoting products and services.", 'duration': 31.465, 'max_score': 86.627, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA86627.jpg'}, {'end': 162.675, 'src': 'embed', 'start': 133.808, 'weight': 1, 'content': [{'end': 137.552, 'text': 'leveraging this great platform that we all take advantage of today.', 'start': 133.808, 'duration': 3.744}, {'end': 142.597, 'text': "So let's start by asking the question what is social media marketing?", 'start': 137.852, 'duration': 4.745}, {'end': 147.001, 'text': 'social media marketing involves increasing website traffic.', 'start': 142.797, 'duration': 4.204}, {'end': 155.488, 'text': 'it centers around engagement, it offers you the ability to increase your brand awareness and it has other marketing goals, you know.', 'start': 147.001, 'duration': 8.487}, {'end': 159.952, 'text': 'so you can create various forms of content for different social media platforms.', 'start': 155.488, 'duration': 4.464}, {'end': 162.675, 'text': "so that's really, in a nutshell, what social media marketing is.", 'start': 159.952, 'duration': 2.723}], 'summary': 'Social media marketing increases website traffic and brand awareness through engagement and diverse content creation.', 'duration': 28.867, 'max_score': 133.808, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA133808.jpg'}, {'end': 194.284, 'src': 'embed', 'start': 172.318, 'weight': 0, 'content': [{'end': 182.141, 'text': 'If we want to engage with our users, our customers, our potential and prospective customers, we can really put a personalized experience in place.', 'start': 172.318, 'duration': 9.823}, {'end': 184.362, 'text': 'using social media marketing.', 'start': 182.621, 'duration': 1.741}, {'end': 188.863, 'text': 'we want to create different forms of content, like videos and blogs,', 'start': 184.362, 'duration': 4.501}, {'end': 194.284, 'text': 'and infographics and other types of graphics with the potential to actually go viral.', 'start': 188.863, 'duration': 5.421}], 'summary': 'Personalized social media marketing to engage users with diverse content for viral potential.', 'duration': 21.966, 'max_score': 172.318, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA172318.jpg'}, {'end': 242.915, 'src': 'embed', 'start': 216.593, 'weight': 3, 'content': [{'end': 223.818, 'text': 'We mentioned in our definition of social media marketing that we have the opportunity to really build our brand awareness.', 'start': 216.593, 'duration': 7.225}, {'end': 229.061, 'text': 'And that is no more truthful than with social media marketing.', 'start': 224.338, 'duration': 4.723}, {'end': 233.145, 'text': 'more so than any other digital marketing channel.', 'start': 229.281, 'duration': 3.864}, {'end': 242.915, 'text': 'social media marketing allows us to really put our brand in a good light, in a good position in front of the right eyeballs.', 'start': 233.145, 'duration': 9.77}], 'summary': 'Social media marketing crucial for brand awareness, reaching right audience.', 'duration': 26.322, 'max_score': 216.593, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA216593.jpg'}, {'end': 433.352, 'src': 'embed', 'start': 412.176, 'weight': 2, 'content': [{'end': 423.525, 'text': 'same with instagram, which is owned by facebook, linkedin, b2b platform, youtube, great, very popular video sharing platform, and then twitter,', 'start': 412.176, 'duration': 11.349}, {'end': 426.928, 'text': 'which is considered micro blogging but still social media.', 'start': 423.525, 'duration': 3.403}, {'end': 433.352, 'text': 'So these are the most popular, popular platforms out there, but there are hundreds of social media platforms.', 'start': 427.168, 'duration': 6.184}], 'summary': 'Instagram, linkedin, youtube, and twitter are popular social media platforms, with hundreds more available.', 'duration': 21.176, 'max_score': 412.176, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA412176.jpg'}], 'start': 67.389, 'title': 'Social media marketing overview', 'summary': 'Explores the evolution and impact of social media marketing, emphasizing benefits like brand awareness, increased traffic, and cost effectiveness, and discusses popular platforms and their role in marketing.', 'chapters': [{'end': 480.165, 'start': 67.389, 'title': 'Social media marketing overview', 'summary': 'Explores the evolution and impact of social media marketing, emphasizing its benefits, such as brand awareness, increased traffic, and cost effectiveness, and discusses popular platforms and their role in the marketing landscape.', 'duration': 412.776, 'highlights': ["Social media marketing has made everyone's lives better, from the company that's selling the product or service to the marketer promoting it to the end user. Social media marketing has significantly improved the lives of various stakeholders, including companies, marketers, and end users.", 'Social media marketing involves increasing website traffic, engagement, brand awareness, and creating various forms of content for different social media platforms. Social media marketing encompasses increasing website traffic, engagement, and brand awareness and creating diverse content for different social media platforms.', 'It allows for personalized experiences, creating various forms of content that have the potential to go viral, reaching millions of views and likes. Social media marketing enables personalized experiences and the creation of viral content with the potential to reach millions of views and likes.', 'It allows for the improvement of brand awareness and the potential increase in conversion rates, contributing to off-page SEO and being cost-effective. Social media marketing facilitates brand awareness improvement, potential conversion rate increase, off-page SEO, and cost-effectiveness.', 'Platforms like Facebook, Instagram, LinkedIn, YouTube, and Twitter are popular channels for social media marketing, but there are numerous other types of social media platforms available. Facebook, Instagram, LinkedIn, YouTube, and Twitter are popular social media marketing platforms, alongside numerous other types of social media platforms available.']}], 'duration': 412.776, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA67389.jpg', 'highlights': ['Social media marketing enables personalized experiences and the creation of viral content with the potential to reach millions of views and likes.', 'Social media marketing encompasses increasing website traffic, engagement, and brand awareness and creating diverse content for different social media platforms.', 'Facebook, Instagram, LinkedIn, YouTube, and Twitter are popular social media marketing platforms, alongside numerous other types of social media platforms available.', 'Social media marketing facilitates brand awareness improvement, potential conversion rate increase, off-page SEO, and cost-effectiveness.', 'Social media marketing has significantly improved the lives of various stakeholders, including companies, marketers, and end users.']}, {'end': 1022.35, 'segs': [{'end': 507.581, 'src': 'embed', 'start': 480.545, 'weight': 0, 'content': [{'end': 484.248, 'text': 'And ideally, as a digital marketer, where my target audience is.', 'start': 480.545, 'duration': 3.703}, {'end': 488.53, 'text': 'So these are the most common, but there are hundreds out there, hundreds.', 'start': 484.508, 'duration': 4.022}, {'end': 494.594, 'text': "So let's talk about the most popular social media platform and that's Facebook.", 'start': 488.931, 'duration': 5.663}, {'end': 500.757, 'text': 'So Facebook has an average of 2.27 billion monthly active users.', 'start': 494.774, 'duration': 5.983}, {'end': 507.581, 'text': "Now that number is fluctuating because we're talking about billions, billions, billions of monthly active users.", 'start': 500.817, 'duration': 6.764}], 'summary': 'Facebook has an average of 2.27 billion monthly active users, making it the most popular social media platform.', 'duration': 27.036, 'max_score': 480.545, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA480545.jpg'}, {'end': 655.808, 'src': 'embed', 'start': 590.37, 'weight': 1, 'content': [{'end': 595.132, 'text': "especially if you don't live close to your family or especially if you don't live close to your friends.", 'start': 590.37, 'duration': 4.762}, {'end': 600.553, 'text': 'I know in the United States, you know, people move a lot for work or people travel a lot for work.', 'start': 595.212, 'duration': 5.341}, {'end': 605.575, 'text': 'And so Facebook bridges that gap between distance and you.', 'start': 600.693, 'duration': 4.882}, {'end': 610.436, 'text': "you know, you do feel like you're part of somebody's life on a daily basis, being on Facebook.", 'start': 605.575, 'duration': 4.861}, {'end': 612.297, 'text': "So that's what makes it the addictive part.", 'start': 610.456, 'duration': 1.841}, {'end': 615.898, 'text': "So if you think about it from an end user's perspective, it makes total sense.", 'start': 612.377, 'duration': 3.521}, {'end': 619.68, 'text': "Now, if you wear your digital marketing hat and you're thinking hey,", 'start': 616.138, 'duration': 3.542}, {'end': 628.626, 'text': "two thirds of monthly users are using it daily and there's billions of active users, then whoever I'm targeting has to be on Facebook.", 'start': 619.68, 'duration': 8.946}, {'end': 637.512, 'text': 'Now, if we look closer at the demographics, we could see that a lot more seniors age 65 plus are using Facebook.', 'start': 628.826, 'duration': 8.686}, {'end': 641.354, 'text': 'So 60 plus percent of seniors are using Facebook.', 'start': 637.672, 'duration': 3.682}, {'end': 643.856, 'text': 'So Facebook is trending older.', 'start': 641.374, 'duration': 2.482}, {'end': 648.04, 'text': 'However, 35% of the audience is below the age of 25.', 'start': 644.116, 'duration': 3.924}, {'end': 651.463, 'text': "So it's not just trending up, it's also trending down.", 'start': 648.04, 'duration': 3.423}, {'end': 655.808, 'text': 'So a lot of young people are still using Facebook.', 'start': 651.724, 'duration': 4.084}], 'summary': 'Facebook is used by a diverse age group, with 60% seniors and 35% under 25, making it essential for digital marketing.', 'duration': 65.438, 'max_score': 590.37, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA590370.jpg'}, {'end': 725.9, 'src': 'embed', 'start': 697.861, 'weight': 3, 'content': [{'end': 703.465, 'text': 'so if you have youtube videos, you can share those youtube videos on facebook.', 'start': 697.861, 'duration': 5.604}, {'end': 709.329, 'text': 'in fact, video, just like on most platforms, tends to provide better engagement,', 'start': 703.465, 'duration': 5.864}, {'end': 717.395, 'text': 'and the industries that can really capitalize on facebook tend to be food and beverage, news and media and e-commerce,', 'start': 709.329, 'duration': 8.066}, {'end': 719.357, 'text': "meaning you're selling a product.", 'start': 717.395, 'duration': 1.962}, {'end': 725.9, 'text': "Facebook has plugins that allow you to really accentuate what you're trying to sell.", 'start': 719.617, 'duration': 6.283}], 'summary': 'Sharing youtube videos on facebook can improve engagement, especially for food, beverage, news, media, and e-commerce industries. facebook plugins can accentuate products.', 'duration': 28.039, 'max_score': 697.861, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA697861.jpg'}, {'end': 896.457, 'src': 'embed', 'start': 871.986, 'weight': 4, 'content': [{'end': 881.068, 'text': "You want to use Facebook for some promotion, but every post doesn't necessarily need to be promoting your product or service.", 'start': 871.986, 'duration': 9.082}, {'end': 885.27, 'text': 'You saw what we just witnessed on the Coca-Cola page.', 'start': 881.368, 'duration': 3.902}, {'end': 894.296, 'text': "It was about what they were doing to benefit the earth with recycling or what they're doing in conjunction with the city of Atlanta.", 'start': 885.531, 'duration': 8.765}, {'end': 896.457, 'text': "So they're more community-based posts.", 'start': 894.576, 'duration': 1.881}], 'summary': "Use facebook for diverse promotion, like community-based posts, e.g. coca-cola's earth-friendly initiatives.", 'duration': 24.471, 'max_score': 871.986, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA871986.jpg'}], 'start': 480.545, 'title': "Facebook's impact on digital marketing", 'summary': "Discusses the significant impact of facebook on digital marketing, highlighting its massive monthly active user base of 2.27 billion, with 88% accessing it via mobile, and 66% of mobile users utilizing it daily. it also examines the demographics, engagement strategies, and user-generated content on facebook, showcasing the platform's potential for diverse industries and community engagement, with a focus on the example of coca-cola.", 'chapters': [{'end': 610.436, 'start': 480.545, 'title': "Facebook's impact on digital marketing", 'summary': 'Discusses the significant impact of facebook on digital marketing, highlighting its massive monthly active user base of 2.27 billion, with 88% accessing it via mobile, and 66% of mobile users utilizing it daily.', 'duration': 129.891, 'highlights': ['Facebook has an average of 2.27 billion monthly active users, with 88% accessing it via mobile, and 66% of mobile users utilizing it daily, emphasizing its substantial influence on digital marketing.', 'The addictive nature of Facebook is underscored, as it serves as a platform for individuals to connect with people they trust, share common interests, and bridge distances, making it a pivotal tool for digital marketers to engage with their target audience.', "The commonality amongst people on Facebook and the platform's ability to bridge gaps in distance, especially for those who do not live close to their family or friends, further accentuates its significance in digital marketing."]}, {'end': 1022.35, 'start': 610.456, 'title': 'Facebook marketing insights', 'summary': "Examines the demographics, engagement strategies, and user-generated content on facebook, showcasing the platform's potential for diverse industries and community engagement, with a focus on the example of coca-cola. it highlights the significance of age demographics, engagement strategies, and user-generated content in leveraging facebook for marketing, with a specific emphasis on community building and original content.", 'duration': 411.894, 'highlights': ["Facebook's demographics show a significant presence of seniors over 65 and a considerable audience below 25, making it relevant for a wide age range. Seniors over 65 constitute over 60% of Facebook users, while 35% of the audience is below 25, indicating a diverse age demographic.", "Video content on Facebook, particularly for industries like food and beverage, news and media, and e-commerce, can drive better engagement and sales. Industries such as food and beverage, news and media, and e-commerce can capitalize on Facebook's video content for improved engagement and sales, with plugins facilitating direct sales and engagement.", "Coca-Cola's Facebook strategy focuses on community-based posts and brand awareness, emphasizing the potential of user-generated content and authentic engagement. Coca-Cola's use of Facebook highlights community-based posts, brand awareness, and user-generated content, showcasing the platform's potential for authentic engagement and community building."]}], 'duration': 541.805, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA480545.jpg', 'highlights': ['Facebook has an average of 2.27 billion monthly active users, with 88% accessing it via mobile, and 66% of mobile users utilizing it daily, emphasizing its substantial influence on digital marketing.', 'Seniors over 65 constitute over 60% of Facebook users, while 35% of the audience is below 25, indicating a diverse age demographic.', 'The addictive nature of Facebook is underscored, as it serves as a platform for individuals to connect with people they trust, share common interests, and bridge distances, making it a pivotal tool for digital marketers to engage with their target audience.', 'Video content on Facebook, particularly for industries like food and beverage, news and media, and e-commerce, can drive better engagement and sales.', "Coca-Cola's Facebook strategy focuses on community-based posts and brand awareness, emphasizing the potential of user-generated content and authentic engagement.", "The commonality amongst people on Facebook and the platform's ability to bridge gaps in distance, especially for those who do not live close to their family or friends, further accentuates its significance in digital marketing."]}, {'end': 1621.085, 'segs': [{'end': 1059.593, 'src': 'embed', 'start': 1022.43, 'weight': 3, 'content': [{'end': 1024.911, 'text': "And there you could see they're posting visitor photos.", 'start': 1022.43, 'duration': 2.481}, {'end': 1027.732, 'text': "So there's lots you can do on Facebook.", 'start': 1025.271, 'duration': 2.461}, {'end': 1032.675, 'text': 'you can post polls, you can put your instagram feed in there, you can add testimonials.', 'start': 1027.972, 'duration': 4.703}, {'end': 1035.737, 'text': "so there's a lot you can do on your page.", 'start': 1032.675, 'duration': 3.062}, {'end': 1040.701, 'text': 'you just got to get creative and take advantage of everything facebook has to offer.', 'start': 1035.737, 'duration': 4.964}, {'end': 1047.806, 'text': "be true to yourself, and before you know it, i mean you're gonna have, you know, a number of likes on your business page as well.", 'start': 1040.701, 'duration': 7.105}, {'end': 1049.767, 'text': 'so some other tips about facebook.', 'start': 1047.806, 'duration': 1.961}, {'end': 1054.09, 'text': 'when it comes to content, you want to schedule your content okay.', 'start': 1049.767, 'duration': 4.323}, {'end': 1058.112, 'text': "you don't want to just continue to to post back to back to back to back.", 'start': 1054.09, 'duration': 4.022}, {'end': 1059.593, 'text': 'You want to space your content out.', 'start': 1058.152, 'duration': 1.441}], 'summary': 'Utilize facebook for polls, testimonials, and instagram feed to increase likes on your business page. also, schedule content to avoid overloading.', 'duration': 37.163, 'max_score': 1022.43, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA1022430.jpg'}, {'end': 1211.708, 'src': 'embed', 'start': 1188.004, 'weight': 1, 'content': [{'end': 1194.991, 'text': "Now, if you're running ads on Facebook, you can simply just view metrics related to how your ads are performing.", 'start': 1188.004, 'duration': 6.987}, {'end': 1201.178, 'text': "So you could see how many people clicked on an ad, how many people the ad reached, how much you've spent.", 'start': 1195.192, 'duration': 5.986}, {'end': 1203.961, 'text': 'Okay, you can look at it by demographic.', 'start': 1201.198, 'duration': 2.763}, {'end': 1206.023, 'text': 'You can even see cost per result.', 'start': 1204.161, 'duration': 1.862}, {'end': 1211.708, 'text': 'so you can get a lot of good insights into how your ads are performing as well.', 'start': 1206.443, 'duration': 5.265}], 'summary': 'Facebook ad performance metrics include clicks, reach, and cost per result, providing valuable insights.', 'duration': 23.704, 'max_score': 1188.004, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA1188004.jpg'}, {'end': 1309.438, 'src': 'embed', 'start': 1252.244, 'weight': 0, 'content': [{'end': 1261.45, 'text': 'So Instagram is a place where you can actually promote your brand product or service through the power of imagery or video.', 'start': 1252.244, 'duration': 9.206}, {'end': 1270.376, 'text': 'And so the average number of monthly users on Instagram reaches 1 billion and 32% of all internet users are on Instagram.', 'start': 1261.79, 'duration': 8.586}, {'end': 1272.497, 'text': 'So a lot of users using it.', 'start': 1270.456, 'duration': 2.041}, {'end': 1275.019, 'text': "It's very easy platform to use.", 'start': 1272.717, 'duration': 2.302}, {'end': 1278.6, 'text': 'The only prerequisite, you need your mobile phone.', 'start': 1275.859, 'duration': 2.741}, {'end': 1280.54, 'text': 'So you open up that app.', 'start': 1278.8, 'duration': 1.74}, {'end': 1284.202, 'text': "It's as simple as just uploading an image.", 'start': 1280.881, 'duration': 3.321}, {'end': 1292.724, 'text': "That's why Instagram is so popular because it's just a simple tool to use to go ahead and just post an image with some hashtags.", 'start': 1284.442, 'duration': 8.282}, {'end': 1295.866, 'text': 'so 68 of all instagram users are women.', 'start': 1292.924, 'duration': 2.942}, {'end': 1306.415, 'text': 'so, unlike facebook, it does tend to slant more on the female side and 59 of the audience is a bit younger, between age 18 to 29.', 'start': 1295.866, 'duration': 10.549}, {'end': 1309.438, 'text': 'so slants more women and slants more younger.', 'start': 1306.415, 'duration': 3.023}], 'summary': 'Instagram has 1 billion monthly users, with 32% of internet users on the platform. 68% of users are women, and 59% are aged 18-29.', 'duration': 57.194, 'max_score': 1252.244, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA1252244.jpg'}], 'start': 1022.43, 'title': 'Maximizing facebook business page and facebook/instagram advertising', 'summary': "Discusses maximizing a facebook business page through various strategies, leading to an increase in business page likes, and explains advertising opportunities on facebook and instagram, including targeting options, ad formats, and best practices, with instagram's user demographics and advertising potential highlighted.", 'chapters': [{'end': 1059.593, 'start': 1022.43, 'title': 'Maximizing facebook business page', 'summary': 'Discusses maximizing a facebook business page by posting visitor photos, polls, and testimonials, and scheduling content to avoid back-to-back posts, ultimately leading to an increase in business page likes.', 'duration': 37.163, 'highlights': ['Posting visitor photos, polls, and testimonials can enhance a Facebook business page.', 'Scheduling content is important to avoid back-to-back posts on Facebook.', 'Being creative and taking advantage of all that Facebook has to offer can result in a significant increase in business page likes.']}, {'end': 1621.085, 'start': 1059.973, 'title': 'Facebook and instagram advertising', 'summary': "Explains the advertising opportunities on facebook and instagram, including targeting options, ad formats, audience insights, and best practices, with instagram's user demographics and advertising potential highlighted.", 'duration': 561.112, 'highlights': ["Instagram has 1 billion monthly users, with 32% of all internet users on the platform, making it a significant channel for advertising. Instagram's large user base and reach make it a valuable platform for advertising, with 32% of all internet users being active on the platform.", "Facebook provides detailed insights on ad performance, including metrics such as reach, engagement, and cost per result, offering valuable feedback for advertisers. Facebook's ad insights provide advertisers with valuable data on ad performance, including reach, engagement, and cost per result, enabling informed decision-making.", "Instagram is particularly popular among women, with 68% of users being female, and 59% of the audience falling within the 18 to 29 age group, indicating specific demographics for targeted advertising. Instagram's user demographics skewed towards a predominantly female audience and a younger age group, providing valuable insights for targeted advertising efforts."]}], 'duration': 598.655, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA1022430.jpg', 'highlights': ['Instagram has 1 billion monthly users, with 32% of all internet users on the platform, making it a significant channel for advertising.', 'Facebook provides detailed insights on ad performance, including metrics such as reach, engagement, and cost per result, offering valuable feedback for advertisers.', 'Instagram is particularly popular among women, with 68% of users being female, and 59% of the audience falling within the 18 to 29 age group, indicating specific demographics for targeted advertising.', 'Being creative and taking advantage of all that Facebook has to offer can result in a significant increase in business page likes.', 'Posting visitor photos, polls, and testimonials can enhance a Facebook business page.', 'Scheduling content is important to avoid back-to-back posts on Facebook.']}, {'end': 2077.94, 'segs': [{'end': 1665.074, 'src': 'embed', 'start': 1639.848, 'weight': 0, 'content': [{'end': 1651.662, 'text': 'It has 260 million active users monthly and unlike Instagram where Instagram slants more towards women, LinkedIn slants more towards men, 57%.', 'start': 1639.848, 'duration': 11.814}, {'end': 1658.749, 'text': 'So a majority of the users are men, but still you have a lot of women involved in on LinkedIn.', 'start': 1651.662, 'duration': 7.087}, {'end': 1662.252, 'text': 'So a nice, you know, nice mix between both genders.', 'start': 1658.829, 'duration': 3.423}, {'end': 1665.074, 'text': '38% of the user base are millennials.', 'start': 1663.333, 'duration': 1.741}], 'summary': 'Linkedin has 260 million monthly active users, 57% men, 38% millennials.', 'duration': 25.226, 'max_score': 1639.848, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA1639848.jpg'}, {'end': 1754.363, 'src': 'embed', 'start': 1727.509, 'weight': 2, 'content': [{'end': 1735.192, 'text': 'So if we take a sneak peek at LinkedIn, if I just go to LinkedIn here and I just go to my home, the Start News page,', 'start': 1727.509, 'duration': 7.683}, {'end': 1738.513, 'text': "I could see the types of content that's been posted.", 'start': 1735.192, 'duration': 3.321}, {'end': 1741.354, 'text': 'So somebody just posted something with an image.', 'start': 1738.533, 'duration': 2.821}, {'end': 1743.596, 'text': 'then you got an article down here.', 'start': 1741.354, 'duration': 2.242}, {'end': 1748.819, 'text': 'okay, you got, you know, an influencer like richard branson posting.', 'start': 1743.596, 'duration': 5.223}, {'end': 1754.363, 'text': "so you got a lot of different types of posts that you'll be able to see.", 'start': 1748.819, 'duration': 5.544}], 'summary': 'Linkedin home page shows various content types including images, articles, and influencer posts.', 'duration': 26.854, 'max_score': 1727.509, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA1727509.jpg'}, {'end': 1809.49, 'src': 'embed', 'start': 1786.329, 'weight': 3, 'content': [{'end': 1795.918, 'text': "So if you sneak over to my profile here, you want to be able to post a lot of information about yourself, so about what you're affiliated with,", 'start': 1786.329, 'duration': 9.589}, {'end': 1802.184, 'text': "what jobs you've held, what groups you're associated with, what your interests are, what certifications you have.", 'start': 1795.918, 'duration': 6.266}, {'end': 1806.788, 'text': 'so you want to be able to, you know, complete your total profile.', 'start': 1802.184, 'duration': 4.604}, {'end': 1809.49, 'text': 'you can create a company page for your business.', 'start': 1806.788, 'duration': 2.702}], 'summary': 'Complete your profile with detailed information and create a company page for your business.', 'duration': 23.161, 'max_score': 1786.329, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA1786329.jpg'}, {'end': 1874.952, 'src': 'embed', 'start': 1846.663, 'weight': 4, 'content': [{'end': 1850.147, 'text': 'If you have a business page, you want to be able to post unique content.', 'start': 1846.663, 'duration': 3.484}, {'end': 1855.494, 'text': 'I mean, you could see here, Simply Learn is posting, you know, some of the accolades that they have.', 'start': 1850.288, 'duration': 5.206}, {'end': 1857.496, 'text': "but they're taking that a step further.", 'start': 1855.794, 'duration': 1.702}, {'end': 1863.561, 'text': "they're also posting, you know, information about, you know upcoming events and webinars.", 'start': 1857.496, 'duration': 6.065}, {'end': 1866.144, 'text': "so they're posting a mix of different content,", 'start': 1863.561, 'duration': 2.583}, {'end': 1874.952, 'text': "and that's ideally what you want to do on any social media platform is mix it up and just like you can on facebook, just like you can on instagram,", 'start': 1866.144, 'duration': 8.808}], 'summary': 'On a business page, post a mix of unique content, like simply learn, which shares accolades and upcoming events to engage the audience.', 'duration': 28.289, 'max_score': 1846.663, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA1846663.jpg'}, {'end': 2027.365, 'src': 'embed', 'start': 1996.349, 'weight': 1, 'content': [{'end': 1998.229, 'text': 'LinkedIn is going to slant more towards business.', 'start': 1996.349, 'duration': 1.88}, {'end': 2006.072, 'text': 'So with LinkedIn, you have an opportunity to target a particular industry, a particular company, a particular job title.', 'start': 1998.309, 'duration': 7.763}, {'end': 2010.234, 'text': 'OK. so you could target everything business related on LinkedIn.', 'start': 2006.092, 'duration': 4.142}, {'end': 2012.995, 'text': 'so you can go ahead and create an ad.', 'start': 2010.234, 'duration': 2.761}, {'end': 2022.382, 'text': 'the ads have imagery to support the ad and so, basically, when you set up your ad, you set up your target, you can choose your placement,', 'start': 2012.995, 'duration': 9.387}, {'end': 2027.365, 'text': "you're going to be able to see, you know who it is you're actually targeting and you can go ahead.", 'start': 2022.382, 'duration': 4.983}], 'summary': 'Linkedin will focus more on business, allowing targeted ads for industries, companies, and job titles.', 'duration': 31.016, 'max_score': 1996.349, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA1996349.jpg'}], 'start': 1621.205, 'title': 'Utilizing linkedin for b2b marketing', 'summary': "Explores leveraging linkedin's 260 million monthly active users, 57% male users, and 38% millennials for b2b marketing, emphasizing profile optimization, unique content, and targeted advertising to measure campaign success.", 'chapters': [{'end': 1769.595, 'start': 1621.205, 'title': 'Linkedin as a b2b marketing platform', 'summary': 'Discusses the potential of using linkedin as a b2b marketing platform, highlighting its 260 million active users monthly, 57% male users, 38% millennials, and the various content opportunities available for advertising and engagement.', 'duration': 148.39, 'highlights': ['LinkedIn has 260 million active users monthly, with a majority being men (57%) and 38% millennials, making it a diverse platform for business engagement and advertising.', 'LinkedIn offers opportunities for advertising and posting various content types such as blogs, news articles, tips, best practices, and videos, making it suitable for B2B marketing and lead generation.', 'Users can leverage diverse content on LinkedIn, including posts from influencers like Richard Branson, creating opportunities for unique and engaging marketing strategies.']}, {'end': 2077.94, 'start': 1769.595, 'title': 'Linkedin profile optimization & advertising', 'summary': 'Discusses the importance of creating engaging personal and company profiles on linkedin, posting unique content, and utilizing advertising features to target specific business demographics and measure campaign success.', 'duration': 308.345, 'highlights': ['Importance of completing personal and company profiles Completing profile information, job history, affiliations, and certifications', 'Posting unique content on company page Posting accolades, upcoming events, and webinars', 'Utilizing LinkedIn advertising features Targeting specific industry, company, job title, and measuring campaign success']}], 'duration': 456.735, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA1621205.jpg', 'highlights': ['LinkedIn has 260 million active users monthly, with 57% male users and 38% millennials, making it a diverse platform for business engagement and advertising.', 'LinkedIn offers opportunities for advertising and posting various content types, suitable for B2B marketing and lead generation.', 'Users can leverage diverse content on LinkedIn, including posts from influencers like Richard Branson, creating opportunities for unique and engaging marketing strategies.', 'Importance of completing personal and company profiles, job history, affiliations, and certifications.', 'Posting unique content on company page, including accolades, upcoming events, and webinars.', 'Utilizing LinkedIn advertising features, targeting specific industry, company, job title, and measuring campaign success.']}, {'end': 3009.78, 'segs': [{'end': 2152.972, 'src': 'embed', 'start': 2078.08, 'weight': 0, 'content': [{'end': 2080.342, 'text': "Okay, let's talk about YouTube now.", 'start': 2078.08, 'duration': 2.262}, {'end': 2084.045, 'text': 'So YouTube has 1.9 billion active users.', 'start': 2080.382, 'duration': 3.663}, {'end': 2088.288, 'text': "If it was a search engine, it'd be the second most popular search engine.", 'start': 2084.225, 'duration': 4.063}, {'end': 2095.494, 'text': 'The highest number of monthly active users in decreasing order starts at the United States, Brazil, Russia, Japan, and India.', 'start': 2088.368, 'duration': 7.126}, {'end': 2101.239, 'text': "All big markets all like to use YouTube, but YouTube's popular across the world.", 'start': 2095.835, 'duration': 5.404}, {'end': 2107.104, 'text': 'Just like Facebook, Where the app is popular, the app for YouTube is very popular.', 'start': 2101.499, 'duration': 5.605}, {'end': 2110.227, 'text': 'So 70% of all views are generated from mobile.', 'start': 2107.224, 'duration': 3.003}, {'end': 2115.271, 'text': 'So with YouTube being a video platform, you definitely need videos.', 'start': 2110.427, 'duration': 4.844}, {'end': 2119.095, 'text': "Now, there's a lot of industries on YouTube, a lot of industries.", 'start': 2115.552, 'duration': 3.543}, {'end': 2125.418, 'text': 'um, and some of the most successful brands on youtube, you know, range from logo to coca-cola.', 'start': 2119.635, 'duration': 5.783}, {'end': 2126.919, 'text': 'you know pretty much to every brand.', 'start': 2125.418, 'duration': 1.501}, {'end': 2127.899, 'text': "if you're a brand,", 'start': 2126.919, 'duration': 0.98}, {'end': 2138.464, 'text': 'you want to be on youtube because of the massive reach that youtube has to offer coupled with video and how great video is in terms of engagement,', 'start': 2127.899, 'duration': 10.565}, {'end': 2140.926, 'text': "it's just a great combination, okay.", 'start': 2138.464, 'duration': 2.462}, {'end': 2144.087, 'text': 'so some best practices here for youtube.', 'start': 2140.926, 'duration': 3.161}, {'end': 2152.972, 'text': "you want to optimize your video for seo, to get views, and So we have a video that we've created at Simply Learn how to rank YouTube videos.", 'start': 2144.087, 'duration': 8.885}], 'summary': 'Youtube has 1.9b active users, 70% views from mobile, popular globally, major markets are us, brazil, russia, japan, india.', 'duration': 74.892, 'max_score': 2078.08, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA2078080.jpg'}, {'end': 2265.349, 'src': 'embed', 'start': 2240.005, 'weight': 8, 'content': [{'end': 2247.312, 'text': 'i want to advertise on youtube and you have plenty of available options to available to you anything from you know pre-roll,', 'start': 2240.005, 'duration': 7.307}, {'end': 2255.159, 'text': 'to showing up in the middle of a video, to showing up you know, before or, excuse me, at the end of a video, all the way to native content marketing,', 'start': 2247.312, 'duration': 7.847}, {'end': 2258.362, 'text': 'where you know your ad is showing up next to a video.', 'start': 2255.159, 'duration': 3.203}, {'end': 2261.505, 'text': "so you've plenty of options for advertising on youtube.", 'start': 2258.362, 'duration': 3.143}, {'end': 2265.349, 'text': 'and then, just like on instagram, There are influencers on YouTube.', 'start': 2261.505, 'duration': 3.844}], 'summary': 'Plenty of advertising options on youtube, including pre-roll, mid-roll, and native content marketing. also, influencers available.', 'duration': 25.344, 'max_score': 2240.005, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA2240005.jpg'}, {'end': 2311.099, 'src': 'embed', 'start': 2283.447, 'weight': 2, 'content': [{'end': 2287.568, 'text': 'So Twitter is a micro blogging platform.', 'start': 2283.447, 'duration': 4.121}, {'end': 2294.83, 'text': 'And so when I say micro blogging, I mean limited in characters, limited in how much you can actually post.', 'start': 2287.828, 'duration': 7.002}, {'end': 2296.11, 'text': "But it's very popular.", 'start': 2294.93, 'duration': 1.18}, {'end': 2299.811, 'text': 'It has 326 million active users per month.', 'start': 2296.41, 'duration': 3.401}, {'end': 2303.572, 'text': 'And it does tend to slant a lot towards millennials.', 'start': 2300.111, 'duration': 3.461}, {'end': 2305.272, 'text': 'A lot of young people use Twitter.', 'start': 2303.792, 'duration': 1.48}, {'end': 2308.175, 'text': 'And a lot of people use it to get their news.', 'start': 2305.552, 'duration': 2.623}, {'end': 2311.099, 'text': 'So no longer are the days of grabbing that newspaper.', 'start': 2308.195, 'duration': 2.904}], 'summary': 'Twitter, a microblogging platform with 326 million active users per month, is popular among millennials and is used for news consumption.', 'duration': 27.652, 'max_score': 2283.447, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA2283447.jpg'}, {'end': 2430.194, 'src': 'embed', 'start': 2399.154, 'weight': 4, 'content': [{'end': 2401.796, 'text': 'So I would recommend implementing Twitter cards,', 'start': 2399.154, 'duration': 2.642}, {'end': 2410.582, 'text': 'and really all Twitter cards does is allow you to attach rich photos or videos and different media experiences to tweets.', 'start': 2401.796, 'duration': 8.786}, {'end': 2418.987, 'text': 'So when you can attach, you know, rich media like videos and images to tweets, it can help drive traffic and engagement to your website.', 'start': 2410.902, 'duration': 8.085}, {'end': 2430.194, 'text': "All it's going to take is just a few lines of markup to your web page and then users who tweet links to your content will have a quote unquote card added to the tweet that's visible to their followers.", 'start': 2419.187, 'duration': 11.007}], 'summary': 'Implementing twitter cards can drive traffic and engagement to your website by allowing attachment of rich media to tweets.', 'duration': 31.04, 'max_score': 2399.154, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA2399154.jpg'}, {'end': 2532.525, 'src': 'embed', 'start': 2510.504, 'weight': 6, 'content': [{'end': 2519.115, 'text': 'There are influencers out there, people who have a large number of followers, who tweet on a regular basis, who tweet original content,', 'start': 2510.504, 'duration': 8.611}, {'end': 2520.256, 'text': 'who get high engagement.', 'start': 2519.115, 'duration': 1.141}, {'end': 2524.061, 'text': 'These are influencers and these are the people you want to engage with.', 'start': 2520.296, 'duration': 3.765}, {'end': 2527.182, 'text': 'so look for those people on twitter, follow them.', 'start': 2524.261, 'duration': 2.921}, {'end': 2532.525, 'text': "i mean the rule of thumb is, if you follow someone on twitter, you know generally they're going to follow you back.", 'start': 2527.182, 'duration': 5.343}], 'summary': 'Engage with influential twitter users to gain followers and higher engagement.', 'duration': 22.021, 'max_score': 2510.504, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA2510504.jpg'}, {'end': 2718.038, 'src': 'embed', 'start': 2692.364, 'weight': 5, 'content': [{'end': 2697.707, 'text': "it's still worth it to have a social media tool available to help you schedule.", 'start': 2692.364, 'duration': 5.343}, {'end': 2702.47, 'text': 'and not only do these social media tools help you schedule, they do a lot of other things too.', 'start': 2697.907, 'duration': 4.563}, {'end': 2705.871, 'text': 'for example, they help you measure the engagement of your post.', 'start': 2702.47, 'duration': 3.401}, {'end': 2708.593, 'text': "so let's take an example of one of them, like sprout social.", 'start': 2705.871, 'duration': 2.722}, {'end': 2714.916, 'text': "so if i go to sprout social here, i can see for a particular company i'm able to see.", 'start': 2708.593, 'duration': 6.323}, {'end': 2718.038, 'text': 'you know how my post and get were engaged.', 'start': 2714.916, 'duration': 3.122}], 'summary': 'Social media tools like sprout social help schedule posts and measure engagement.', 'duration': 25.674, 'max_score': 2692.364, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA2692364.jpg'}, {'end': 2888.835, 'src': 'embed', 'start': 2867.017, 'weight': 7, 'content': [{'end': 2875.444, 'text': 'You want to be able to choose your KPIs and align your KPIs with each platform, meaning what metrics are important to your business goals.', 'start': 2867.017, 'duration': 8.427}, {'end': 2877.145, 'text': 'And you want to be able to figure out.', 'start': 2875.804, 'duration': 1.341}, {'end': 2881.148, 'text': 'okay, what kind of content am I going to post on these social media platforms?', 'start': 2877.145, 'duration': 4.003}, {'end': 2883.771, 'text': 'So you want to get organized and put a plan in place.', 'start': 2881.289, 'duration': 2.482}, {'end': 2888.835, 'text': 'And then you want to create informative, shareable, actionable, and relevant content.', 'start': 2884.171, 'duration': 4.664}], 'summary': 'Align kpis with platforms, create organized plan for informative, shareable content.', 'duration': 21.818, 'max_score': 2867.017, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA2867017.jpg'}], 'start': 2078.08, 'title': 'Social media marketing insights', 'summary': "Covers youtube's 1.9 billion active users with 70% mobile views, twitter's 326 million monthly users, and social media best practices including scheduling posts, analyzing performance, and setting objectives and kpis.", 'chapters': [{'end': 2283.427, 'start': 2078.08, 'title': 'Youtube marketing insights', 'summary': 'Discusses the immense popularity of youtube, boasting 1.9 billion active users, with 70% of views generated from mobile, and highlights best practices for optimizing videos and advertising on the platform.', 'duration': 205.347, 'highlights': ['YouTube has 1.9 billion active users, making it the second most popular search engine if it were one.', "70% of all views on YouTube are generated from mobile, indicating the platform's strong mobile presence.", 'Best practices for YouTube include optimizing videos for SEO, uploading regularly, organizing videos into playlists, providing translations, advertising through Google Ads, and collaborating with influencers for increased visibility.', "YouTube's highest number of monthly active users in decreasing order starts at the United States, Brazil, Russia, Japan, and India, showcasing its global popularity.", 'Advertising options on YouTube range from pre-roll and mid-roll ads to native content marketing, offering diverse opportunities for brands to promote their content.']}, {'end': 2739.493, 'start': 2283.447, 'title': 'Twitter marketing insights', 'summary': 'Discusses twitter as a microblogging platform with 326 million active users per month, its popularity among millennials, its use for news, the advantage of twitter cards, and the importance of influencers and hashtags in twitter marketing.', 'duration': 456.046, 'highlights': ['Twitter has 326 million active users per month, with a strong inclination towards millennials and is widely used for news. This highlights the significant user base of Twitter and its popularity among millennials, emphasizing its potential as a platform for reaching a large audience and disseminating news.', 'The use of Twitter cards, allowing attachment of rich photos or videos to tweets, can drive traffic and engagement to websites. This emphasizes the practical recommendation for utilizing Twitter cards to enhance engagement and drive traffic to websites, providing a measurable benefit for marketing strategies.', 'Engaging with influencers and utilizing relevant hashtags are crucial for effective Twitter marketing. This highlights the importance of engaging with influencers and using relevant hashtags for effective marketing on Twitter, providing actionable strategies for maximizing reach and engagement.', 'Tools like Hootsuite, Buffer, and Sprout Social are recommended for organizing, scheduling, and measuring engagement on Twitter. This highlights the practical recommendation of using social media management tools for organizing, scheduling, and measuring engagement, providing a solution to streamline and optimize Twitter marketing efforts.']}, {'end': 3009.78, 'start': 2739.713, 'title': 'Social media marketing best practices', 'summary': 'Discusses the importance of social media marketing tools, emphasizing the need for scheduling posts, analyzing performance, leveraging insights, and utilizing tools for social listening, while also highlighting the key aspects of a social media marketing plan, including setting objectives, choosing kpis, and creating engaging and measurable content.', 'duration': 270.067, 'highlights': ['The importance of social media marketing tools for scheduling posts, analyzing performance, and leveraging insights is emphasized. The tools provide in-depth reports, help in staying organized, and allow scheduling posts at appropriate times, thus ensuring efficient post scheduling and analysis of post engagement.', 'The significance of social listening and its availability in various platforms is discussed. Social listening allows monitoring and participation in relevant conversations, providing insights into what is being posted and allowing for engagement in conversations.', 'The key aspects of a social media marketing plan, including setting objectives, choosing KPIs, and creating engaging and measurable content, are outlined. The plan involves setting objectives for each platform, aligning KPIs with business goals, and creating unique, shareable, and relevant content, while also emphasizing the importance of visual content, active engagement, and measurement of conversion rates and click-through rates.']}], 'duration': 931.7, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/KEirK5QWgrA/pics/KEirK5QWgrA2078080.jpg', 'highlights': ['YouTube has 1.9 billion active users, making it the second most popular search engine if it were one.', "70% of all views on YouTube are generated from mobile, indicating the platform's strong mobile presence.", 'Twitter has 326 million active users per month, with a strong inclination towards millennials and is widely used for news.', 'Best practices for YouTube include optimizing videos for SEO, uploading regularly, organizing videos into playlists, providing translations, advertising through Google Ads, and collaborating with influencers for increased visibility.', 'The use of Twitter cards, allowing attachment of rich photos or videos to tweets, can drive traffic and engagement to websites.', 'The importance of social media marketing tools for scheduling posts, analyzing performance, and leveraging insights is emphasized.', 'Engaging with influencers and utilizing relevant hashtags are crucial for effective Twitter marketing.', 'The key aspects of a social media marketing plan, including setting objectives, choosing KPIs, and creating engaging and measurable content, are outlined.', 'Advertising options on YouTube range from pre-roll and mid-roll ads to native content marketing, offering diverse opportunities for brands to promote their content.']}], 'highlights': ['Facebook has an average of 2.27 billion monthly active users, with 88% accessing it via mobile, and 66% of mobile users utilizing it daily, emphasizing its substantial influence on digital marketing.', 'Instagram has 1 billion monthly users, with 32% of all internet users on the platform, making it a significant channel for advertising.', 'YouTube has 1.9 billion active users, making it the second most popular search engine if it were one.', 'Twitter has 326 million active users per month, with a strong inclination towards millennials and is widely used for news.', 'LinkedIn has 260 million active users monthly, with 57% male users and 38% millennials, making it a diverse platform for business engagement and advertising.', 'Social media marketing enables personalized experiences and the creation of viral content with the potential to reach millions of views and likes.', 'Advertising has transitioned from traditional methods to digital platforms, making it more accessible and cost-effective.', 'Television advertising was costly compared to current digital advertising methods.', 'The use of fax for advertising, though uncommon now, was prevalent a few decades ago.', 'Promoting products was more challenging five or ten years ago compared to the present digital era.']}