title
SEO Full Course 2023 | SEO Tutorial For Beginners | SEO Course | SEO Training | Simplilearn

description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=SEOFullCourse2023-JJfjQh1gIn0&utm_medium=Descriptionff&utm_source=youtube 🔥Digital Marketing Masters Program (Discount Code - YTBE15): https://www.simplilearn.com/master-in-digital-marketing?utm_campaign=SCE-DmMasters&utm_medium=DescriptionFF&utm_source=youtube In this SEO Full Course, we will be covering all the major and minor concepts related to SEO. We have smartly divided this course from beginners to advanced levels so that anyone can become an SEO expert with this all-in-one course. We’ll start off with a small introduction to SEO and an understanding of what SEO exactly is. Moving ahead we will understand the significance of SEO and why one should optimize web content for SEO. we will understand the types of SEO, covering page SEO, and off-page SEO techniques.. So, without any further ado, let's begin with this complete learning package for SEO. 00:00 SEO Full Course 2023 02:21 What is SEO? 06:57 Why SEO is Important? 19:00 Overview of Types of SEO 49:40 Do's and Don'ts in SEO 54:54 On Page SEO 56:20 Title Tags - On Page SEO Techniques 56:57 Meta Description - On Page SEO Techniques 57:56 Header Tags - On Page SEO Techniques 59:41 URL and URL Structure - On Page SEO Techniques 1:03:32 Image Alt Text - On Page SEO Techniques 1:04:42 Internal Links - On Page SEO Techniques 1:05:31 Keyword Usage - On Page SEO Techniques 1:06:51 Sitemaps - On Page SEO Techniques 1:08:06 Onpage Do's and Don'ts 1:11:34 How Perfectly Optimized Page Looks Like? 1:14:09 Top On Page SEO Ranking Factors 1:17:39 Keyword Research in SEO 1:19:58 Types of Keyword Research 1:21:28 Short Tail Keywords 1:21:52 Long Tail Keywords 1:26:31 How To Do Keyword Research 1:57:12 Tools For Keyword Research 2:01:26 Off Page SEO 2:09:19 Link Building Don'ts 2:12:09 How to Build Backlinks? 3:10:03 Google Algorithms 3:12:39 Google Panda 3:13:44 Google Penguin 3:16:59 RankBrain 3:17:52 Google Search Console 3:46:24 Local SEO 8:00:32 SEO KPIs 8:06:11 Google Analytics - How to Setup Google Analytics Account 8:19:00 Google Analytics - Reports 10:05:41 Google Tag Manager 10:41:51 Difference Between Google Analytics And Google Analytics 4 10:54:44 Top Free SEO Tools 11:23:29 SEO Jobs and Companies Hiring 11:26:44 SEO Interview Questions And Answers ✅ Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH #SEOFullCourse #SEO #SEOTutorial #SEOTutorialForBeginners #SEOCourse #WhatIsSEO #OnPageSEO #OffPageSEO #Backlinks #HowToBuildBacklinks #TechnicalSEO #SearchEngineOptimization 🔥 Enroll for the Free Courses by Simplilearn: https://www.simplilearn.com/skillup-free-online-courses?utm_campaign=SEOFullCourse2023&utm_medium=Description&utm_source=youtube ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Become eligible to be part of the Purdue University Alumni Association - Masterclasses delivered by Purdue faculty - Harvard Business Publishing Cases - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects - 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. - 35+ digital marketing tools - Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs) - Course aligned with Hootsuite and SE Ranking certification - Learn using Meta Business Coach Chatbot - Live classes delivered by Industry Experts along with self-paced content ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology 👉Learn more at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=SEOFullCourse2023-JJfjQh1gIn0&utm_medium=Description&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

detail
{'title': 'SEO Full Course 2023 | SEO Tutorial For Beginners | SEO Course | SEO Training | Simplilearn', 'heatmap': [{'end': 38623.36, 'start': 38184.639, 'weight': 1}], 'summary': "This seo course covers the significance of seo in driving website traffic, with 53% coming from organic search, leading to job opportunities with salaries reaching $100,000. it details rachel's seo journey, google's seo basics, ranking factors, strategies including keyword research, on-page and off-page seo, high domain authority and quality content. it also emphasizes keyword research's significance, page speed, mobile-friendliness, keyword planner tool analysis, lsi keywords, link building, local seo, traffic generation methods, content sharing, and optimization techniques. additionally, it provides insights into youtube video optimization, google analytics, mobile analytics, event tracking, google tag manager, and seo tools for business growth. it also covers seo basics, server response time optimization, and keyword targeting for website development.", 'chapters': [{'end': 1729.426, 'segs': [{'end': 267.343, 'src': 'embed', 'start': 238.16, 'weight': 0, 'content': [{'end': 240.843, 'text': 'She started off by providing an introduction to the recipe.', 'start': 238.16, 'duration': 2.683}, {'end': 247.09, 'text': 'With this, she could provide an engaging beginning to her story, like how the dish reminded her of her childhood.', 'start': 241.424, 'duration': 5.666}, {'end': 251.233, 'text': 'and enabled her to naturally include the search terms into the blog.', 'start': 247.731, 'duration': 3.502}, {'end': 255.095, 'text': 'She also included these keywords in the actual recipe as well.', 'start': 251.874, 'duration': 3.221}, {'end': 258.337, 'text': 'Additionally, she added pictures, videos,', 'start': 255.736, 'duration': 2.601}, {'end': 267.343, 'text': 'time lapses and more to increase credibility and engagement for her content and subsequently persuading search engines to show her content to more people.', 'start': 258.337, 'duration': 9.006}], 'summary': 'Engaging recipe blog with childhood story, keywords, visuals, and credibility boost.', 'duration': 29.183, 'max_score': 238.16, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn0238160.jpg'}, {'end': 1115.574, 'src': 'embed', 'start': 1083.402, 'weight': 5, 'content': [{'end': 1087.286, 'text': "now, if you do a search for cafes in mumbai, you're going to see different results.", 'start': 1083.402, 'duration': 3.884}, {'end': 1090.129, 'text': "there's going to be local search here at the top.", 'start': 1087.286, 'duration': 2.843}, {'end': 1091.911, 'text': 'there may be some paid search,', 'start': 1090.129, 'duration': 1.782}, {'end': 1106.646, 'text': "but again you may see different results because one location but two google search engines in india and united states google.com aren't exactly synced up exactly at the same exact time.", 'start': 1091.911, 'duration': 14.735}, {'end': 1107.747, 'text': 'you do that search.', 'start': 1106.646, 'duration': 1.101}, {'end': 1115.574, 'text': 'so location is important, language is important and relevancy is important, along with user experience.', 'start': 1107.747, 'duration': 7.827}], 'summary': 'Location, language, and relevancy impact search results in different google engines. user experience is crucial.', 'duration': 32.172, 'max_score': 1083.402, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn01083402.jpg'}, {'end': 1507.454, 'src': 'embed', 'start': 1483.003, 'weight': 4, 'content': [{'end': 1490.947, 'text': "so if i type in the keyword how to become a digital marketing specialist, i can see there's 76 million results.", 'start': 1483.003, 'duration': 7.944}, {'end': 1495.21, 'text': 'so i could see 76 million results, 76.1 actually.', 'start': 1490.947, 'duration': 4.263}, {'end': 1499.112, 'text': 'and for the keyword how to become a digital marketing specialist.', 'start': 1495.21, 'duration': 3.902}, {'end': 1507.454, 'text': "Now that's a whole lot of results for this particular keyword, especially when the volume is only 30 per month on average.", 'start': 1499.412, 'duration': 8.042}], 'summary': "76 million search results for 'how to become a digital marketing specialist' with a monthly volume of 30.", 'duration': 24.451, 'max_score': 1483.003, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn01483003.jpg'}, {'end': 1676.665, 'src': 'embed', 'start': 1649.049, 'weight': 1, 'content': [{'end': 1656.153, 'text': 'So you want to probably stay away from broader keywords, because broader keywords tend to have a lot of volume, which is great,', 'start': 1649.049, 'duration': 7.104}, {'end': 1660.415, 'text': 'but they may also tend to have a lot of competition.', 'start': 1656.153, 'duration': 4.262}, {'end': 1663.217, 'text': "But that's the whole point of doing the keyword research.", 'start': 1660.856, 'duration': 2.361}, {'end': 1664.138, 'text': "Maybe it doesn't.", 'start': 1663.397, 'duration': 0.741}, {'end': 1666.319, 'text': "Maybe there's more volume than competition.", 'start': 1664.378, 'duration': 1.941}, {'end': 1669.461, 'text': "That's what you need to find out when you do the keyword research.", 'start': 1666.679, 'duration': 2.782}, {'end': 1676.665, 'text': 'You need to find those keywords that are relevant to your content, that have a lot of volume and low competition, and then,', 'start': 1669.481, 'duration': 7.184}], 'summary': 'Focus on finding keywords with high volume and low competition for better results in keyword research.', 'duration': 27.616, 'max_score': 1649.049, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn01649049.jpg'}, {'end': 1742.67, 'src': 'embed', 'start': 1708.969, 'weight': 12, 'content': [{'end': 1713.274, 'text': 'So the title tag is the most important element for on page SEO.', 'start': 1708.969, 'duration': 4.305}, {'end': 1716.697, 'text': "It's the most important factor because that's what people see.", 'start': 1713.294, 'duration': 3.403}, {'end': 1721.823, 'text': 'And so ideally when we choose our keyword we want to make sure that keyword is in the title tag.', 'start': 1717.018, 'duration': 4.805}, {'end': 1724.224, 'text': "because that's what shows up in Google search.", 'start': 1722.123, 'duration': 2.101}, {'end': 1729.426, 'text': "And that's what makes that particular webpage relevant for that keyword query.", 'start': 1724.724, 'duration': 4.702}, {'end': 1734.407, 'text': "So the idea behind a title tag, it's between 50 and 60 characters.", 'start': 1730.046, 'duration': 4.361}, {'end': 1742.67, 'text': "And so we want to make sure we stay within that limit no more than 60 characters, because what happens if it's beyond that?", 'start': 1734.628, 'duration': 8.042}], 'summary': 'Title tag is crucial for on-page seo, should be 50-60 characters to optimize search visibility.', 'duration': 33.701, 'max_score': 1708.969, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn01708969.jpg'}], 'start': 0.049, 'title': 'Seo: concepts, strategies & practices', 'summary': "Covers the significance of seo in driving website traffic, with 53% coming from organic search, leading to job opportunities with salaries reaching $100,000. it details rachel's seo journey, google's seo basics, ranking factors, and strategies including keyword research.", 'chapters': [{'end': 258.337, 'start': 0.049, 'title': 'Seo: key concepts and strategies', 'summary': 'Discusses the importance of seo in driving website traffic, with 53% of traffic coming from organic search, leading to job opportunities with salaries reaching $100,000. it also provides insights into the comprehensive seo course covering various aspects, from beginners to advanced level, including keyword research, ranking techniques, and expertise in seo tools, ultimately preparing individuals for seo job opportunities.', 'duration': 258.288, 'highlights': ['53% of website traffic comes from organic search, making SEO a top priority for businesses online This statistic emphasizes the significant role of SEO in driving website traffic and highlights its importance for businesses.', 'SEO jobs include positions such as SEO Associates, SEO Analysts, SEO Executives, and SEO Managers, with salaries going as high as $100,000 The mention of lucrative job opportunities in the field of SEO with high salary potential showcases the attractiveness of pursuing a career in this area.', 'Comprehensive SEO course covering major and minor concepts, from beginners to advanced level, offering expertise in various SEO tools like Google Search Console and Google Analytics The detailed coverage of various SEO concepts and tools in the course demonstrates its comprehensive nature, catering to individuals at different skill levels.', 'Insights into on-page and off-page SEO techniques, including keyword research and ranking strategies, to improve website visibility and engagement The discussion on on-page and off-page SEO techniques highlights the practical strategies to enhance website visibility and attract more visitors.', 'Preparation for SEO job opportunities through coverage of market insights, job roles, salaries, and top interview questions The focus on preparing individuals for SEO job opportunities by providing market insights and interview preparation signifies the practical relevance of the course.']}, {'end': 585.935, 'start': 258.337, 'title': "Rachel's seo journey and best practices", 'summary': "Details rachel's journey in implementing on-page and off-page seo strategies, leading to a significant increase in website traffic and explores key factors affecting search engine rankings, such as link building and web page load time.", 'duration': 327.598, 'highlights': ['Rachel saw a significant increase in the number of visitors coming to her page after optimizing the on-page aspects of SEO. The on-page SEO optimizations led to a notable increase in website traffic, showcasing the effectiveness of these strategies.', "Off-page SEO involved leveraging reputable websites, backlinks, and social media marketing to improve the site's popularity, relevance, trustworthiness, and authority. The off-page SEO strategies focused on utilizing backlinks and social media marketing to enhance the website's credibility and trustworthiness.", "Social media platforms like Facebook, Twitter, Instagram, Quora, Reddit, and Medium were utilized to promote Rachel's content and achieve greater reach, leading to stronger social signals for search engines. The use of various social media platforms helped Rachel in promoting her content and reaching a wider audience, contributing to stronger social signals for search engines.", 'Factors affecting search engine rankings include competition with other content creators, keyword usage, link building practices, and web page load time. The key factors influencing search engine rankings were identified as competition, keyword usage, link building, and web page load time, emphasizing their impact on website visibility.']}, {'end': 1131.505, 'start': 585.955, 'title': "Google's seo basics and ranking factors", 'summary': "Explains google's seo basics, emphasizing the importance of user experience, relevant content, and indexing for ranking, and it outlines key ranking factors such as structure, readability, and user behavior, as well as the influence of location and language on search results.", 'duration': 545.55, 'highlights': ["Google's SEO basics and importance of user experience Google emphasizes the importance of providing a good user experience by ensuring relevant content, minimal pop-ups, and overbearing ads on web pages.", 'Indexing and ranking importance for SEO The significance of ensuring all pages are indexed and ranked for specific keywords is emphasized, with the goal of having all pages ranked number one for relevant keywords.', 'Factors influencing SEO ranking The chapter outlines key ranking factors such as structure, readability, relevance, user behavior, location, and language, and their impact on how Google ranks websites.']}, {'end': 1729.426, 'start': 1131.986, 'title': 'Seo strategies and keyword research', 'summary': 'Discusses the two strategies of search engine optimization: on-page seo and off-page seo and emphasizes the importance of keyword research in understanding search volume and competition to optimize web pages for ranking on google.', 'duration': 597.44, 'highlights': ['Keyword research is the most important activity in SEO, as it helps in understanding the search volume and competition for chosen keywords. The importance of keyword research lies in understanding the search volume and competition for chosen keywords, which is crucial for optimizing web pages for SEO.', 'The title tag is the most important element for on-page SEO, as it is what users see first when they type in a query and get results on Google. The title tag plays a crucial role in on-page SEO as it is the first element users see on Google search results, making it essential to ensure the chosen keyword is included for relevance.', 'Google Keyword Planner is recommended for obtaining data on search volume and competition for keywords, providing insights into trends and relevant keyword suggestions. The recommendation to use Google Keyword Planner is based on its ability to provide data on search volume, competition, trends, and relevant keyword suggestions, essential for effective SEO strategies.']}], 'duration': 1729.377, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn049.jpg', 'highlights': ['53% of website traffic comes from organic search, making SEO a top priority for businesses online', 'SEO jobs include positions such as SEO Associates, SEO Analysts, SEO Executives, and SEO Managers, with salaries going as high as $100,000', 'Comprehensive SEO course covering major and minor concepts, from beginners to advanced level, offering expertise in various SEO tools like Google Search Console and Google Analytics', 'Insights into on-page and off-page SEO techniques, including keyword research and ranking strategies, to improve website visibility and engagement', 'Preparation for SEO job opportunities through coverage of market insights, job roles, salaries, and top interview questions', 'Rachel saw a significant increase in the number of visitors coming to her page after optimizing the on-page aspects of SEO', "Off-page SEO involved leveraging reputable websites, backlinks, and social media marketing to improve the site's popularity, relevance, trustworthiness, and authority", 'Factors affecting search engine rankings include competition with other content creators, keyword usage, link building practices, and web page load time', "Google's SEO basics and importance of user experience", 'Indexing and ranking importance for SEO', 'Factors influencing SEO ranking', 'Keyword research is the most important activity in SEO, as it helps in understanding the search volume and competition for chosen keywords', 'The title tag is the most important element for on-page SEO, as it is what users see first when they type in a query and get results on Google', 'Google Keyword Planner is recommended for obtaining data on search volume and competition for keywords, providing insights into trends and relevant keyword suggestions']}, {'end': 4093.492, 'segs': [{'end': 2169.101, 'src': 'embed', 'start': 2136.67, 'weight': 14, 'content': [{'end': 2138.912, 'text': "So let's take a look again at that example.", 'start': 2136.67, 'duration': 2.242}, {'end': 2144.497, 'text': 'So if we go to how to become a digital marketing specialist, if I click on that page,', 'start': 2139.312, 'duration': 5.185}, {'end': 2149.263, 'text': 'I can look at the content And I can see that there are headers in here.', 'start': 2144.497, 'duration': 4.766}, {'end': 2152.869, 'text': 'So the headers are there to organize the content.', 'start': 2149.584, 'duration': 3.285}, {'end': 2154.031, 'text': "And that's what we want.", 'start': 2153.249, 'duration': 0.782}, {'end': 2156.174, 'text': 'We want to be able to organize the content.', 'start': 2154.071, 'duration': 2.103}, {'end': 2162.075, 'text': "And if you look at the other example, I'm showing here how to become a digital marketing specialist.", 'start': 2156.631, 'duration': 5.444}, {'end': 2169.101, 'text': "learning paths explored, you can see that's an H1, but below it's a subheader the growing digital marketing job market.", 'start': 2162.075, 'duration': 7.026}], 'summary': 'Analyzing content structure for digital marketing, with headers for organization.', 'duration': 32.431, 'max_score': 2136.67, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn02136670.jpg'}, {'end': 3042.477, 'src': 'embed', 'start': 3012.602, 'weight': 17, 'content': [{'end': 3014.183, 'text': 'You want to do keyword research.', 'start': 3012.602, 'duration': 1.581}, {'end': 3022.367, 'text': 'You want to choose a natural language processing format so you could choose keywords that are going to be relevant, natural to the content.', 'start': 3014.403, 'duration': 7.964}, {'end': 3025.129, 'text': "And you don't want to opt for black hat techniques.", 'start': 3022.907, 'duration': 2.222}, {'end': 3033.213, 'text': 'And black hat techniques are probably not even worth going into detail, but one example is choosing a keyword arbitrarily, like, say,', 'start': 3025.309, 'duration': 7.904}, {'end': 3036.874, 'text': 'digital marketing, and just stuffing that keyword into the content.', 'start': 3033.213, 'duration': 3.661}, {'end': 3042.477, 'text': "So that's probably not something you want to do because again it's not going to be good for the end user.", 'start': 3037.174, 'duration': 5.303}], 'summary': 'Choose relevant keywords naturally, avoid black hat techniques like keyword stuffing.', 'duration': 29.875, 'max_score': 3012.602, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn03012602.jpg'}, {'end': 3426.081, 'src': 'embed', 'start': 3399.326, 'weight': 4, 'content': [{'end': 3404.129, 'text': 'that is shown on the text in the Google search results as the link to the page.', 'start': 3399.326, 'duration': 4.803}, {'end': 3410.792, 'text': "The page title influences both the click-through rates and people's first impressions of our website.", 'start': 3405.189, 'duration': 5.603}, {'end': 3413.734, 'text': 'Next up we have the meta description.', 'start': 3411.833, 'duration': 1.901}, {'end': 3417.016, 'text': 'Now the meta description can be a bit confusing.', 'start': 3414.675, 'duration': 2.341}, {'end': 3426.081, 'text': 'The meta description is in the code and it does not influence rankings, but it does influence clicks.', 'start': 3417.977, 'duration': 8.104}], 'summary': 'Page title impacts click-through rates and first impressions; meta description affects clicks but not rankings.', 'duration': 26.755, 'max_score': 3399.326, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn03399326.jpg'}, {'end': 3723.7, 'src': 'embed', 'start': 3702.566, 'weight': 16, 'content': [{'end': 3711.571, 'text': "If you have a very I call it a spammy looking domain name with multiple words and hyphens, or one that's hard to spell or confusing,", 'start': 3702.566, 'duration': 9.005}, {'end': 3714.493, 'text': 'people are going to make an initial impression off of that.', 'start': 3711.571, 'duration': 2.922}, {'end': 3718.276, 'text': "So make sure you have something that's going to make a great first impression.", 'start': 3714.873, 'duration': 3.403}, {'end': 3720.457, 'text': "Here's the rule for a domain name.", 'start': 3718.696, 'duration': 1.761}, {'end': 3723.7, 'text': "Something that's easy to spell and easy to pronounce.", 'start': 3721.118, 'duration': 2.582}], 'summary': 'Choose a domain name that is easy to spell and pronounce for a great first impression.', 'duration': 21.134, 'max_score': 3702.566, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn03702566.jpg'}, {'end': 3765.999, 'src': 'embed', 'start': 3740.413, 'weight': 0, 'content': [{'end': 3746.154, 'text': 'Their domain name says nothing about books, and yet it grew to be one of the largest e-commerce companies in the world.', 'start': 3740.413, 'duration': 5.741}, {'end': 3748.735, 'text': 'The same with Alibaba or Google.', 'start': 3746.554, 'duration': 2.181}, {'end': 3754.356, 'text': 'Their domain names were not the keyword, but their marketing and branding built their company.', 'start': 3749.095, 'duration': 5.261}, {'end': 3757.737, 'text': 'Now, everything after the domain is a subdirectory.', 'start': 3754.776, 'duration': 2.961}, {'end': 3760.158, 'text': 'This is based on your website organization.', 'start': 3757.977, 'duration': 2.181}, {'end': 3765.999, 'text': 'As an example, if you have a website selling shoes, then the subdirectory can be called shoes.', 'start': 3760.578, 'duration': 5.421}], 'summary': 'Successful e-commerce companies like amazon, alibaba, and google built their brands through marketing and branding, not just their domain names.', 'duration': 25.586, 'max_score': 3740.413, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn03740413.jpg'}, {'end': 3887.739, 'src': 'embed', 'start': 3845.219, 'weight': 3, 'content': [{'end': 3851.021, 'text': 'As the internet developed, many attributes were added to provide for accessibility and additional features.', 'start': 3845.219, 'duration': 5.802}, {'end': 3854.422, 'text': 'Users that are sight impaired cannot see images.', 'start': 3851.561, 'duration': 2.861}, {'end': 3859.543, 'text': 'And the alternative text tag describes the image.', 'start': 3856.042, 'duration': 3.501}, {'end': 3866.143, 'text': "Further, there are many times when our bandwidth isn't strong and not all of the images will load.", 'start': 3860.779, 'duration': 5.364}, {'end': 3872.969, 'text': 'In that case, we need the alt text description to provide the context of the image and its purpose.', 'start': 3866.944, 'duration': 6.025}, {'end': 3881.716, 'text': 'Search engines use this alt text description to gain additional context about the page, the content of the image, and its purpose.', 'start': 3873.609, 'duration': 8.107}, {'end': 3887.739, 'text': 'Now we have an entire section on links, but at this point I just want to cover internal links.', 'start': 3882.276, 'duration': 5.463}], 'summary': "Alt text provides accessibility for sight-impaired users, aids seo, and serves as image context when images don't load.", 'duration': 42.52, 'max_score': 3845.219, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn03845219.jpg'}, {'end': 3959.888, 'src': 'embed', 'start': 3908.53, 'weight': 2, 'content': [{'end': 3916.197, 'text': "What you're showing to search engines and to humans is that this section, if you click on this link, is about our company,", 'start': 3908.53, 'duration': 7.667}, {'end': 3919.219, 'text': 'or this is where you find our contact information.', 'start': 3916.197, 'duration': 3.022}, {'end': 3923.903, 'text': 'You see, these links are not votes like external links.', 'start': 3920.34, 'duration': 3.563}, {'end': 3929.769, 'text': 'However, they provide relevance and context to the information on your own website.', 'start': 3924.764, 'duration': 5.005}, {'end': 3933.532, 'text': "Let's dive in a little more on keywords.", 'start': 3931.47, 'duration': 2.062}, {'end': 3941.371, 'text': "When a search engine crawls and processes your website, it doesn't simply look for the instances of specific keywords.", 'start': 3934.807, 'duration': 6.564}, {'end': 3943.713, 'text': "It's a lot more complex than that.", 'start': 3942.372, 'duration': 1.341}, {'end': 3948.216, 'text': "It's using a technology called natural language processing.", 'start': 3944.553, 'duration': 3.663}, {'end': 3955.546, 'text': 'Natural language processing uses algorithms to try to understand the meaning of text.', 'start': 3950.143, 'duration': 5.403}, {'end': 3959.888, 'text': 'You see, search engine processing is attempting to be human.', 'start': 3956.546, 'duration': 3.342}], 'summary': 'Internal links provide relevance and context, aiding search engine understanding using natural language processing.', 'duration': 51.358, 'max_score': 3908.53, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn03908530.jpg'}, {'end': 4062.215, 'src': 'embed', 'start': 4030.288, 'weight': 5, 'content': [{'end': 4031.569, 'text': "You've probably seen these before.", 'start': 4030.288, 'duration': 1.281}, {'end': 4034.65, 'text': 'The link is generally in the footer of a website.', 'start': 4032.249, 'duration': 2.401}, {'end': 4043.973, 'text': 'If you click on it, it shows you the major sections of the website, provides some search functionality, but, looking at it as a human,', 'start': 4035.17, 'duration': 8.803}, {'end': 4048.194, 'text': 'it shows you the hierarchy of the website and where to find important information.', 'start': 4043.973, 'duration': 4.221}, {'end': 4050.635, 'text': 'It shows how everything fits together.', 'start': 4049.034, 'duration': 1.601}, {'end': 4055.793, 'text': "Now there's something else that exists called an XML sitemap.", 'start': 4052.011, 'duration': 3.782}, {'end': 4062.215, 'text': "It's not linked from any page of your website, but exists as an independent file on your server.", 'start': 4056.613, 'duration': 5.602}], 'summary': 'Xml sitemaps provide website structure and are independent files on the server.', 'duration': 31.927, 'max_score': 4030.288, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn04030288.jpg'}], 'start': 1730.046, 'title': 'Seo optimization strategies', 'summary': 'Covers strategies such as optimizing title, meta description, and url for better click-through rates, clean url structures with keywords, on-page and off-page seo strategies, and the importance of high domain authority and quality content for improving website traffic and brand awareness.', 'chapters': [{'end': 1994.331, 'start': 1730.046, 'title': 'Optimizing title, meta description, and url', 'summary': 'Emphasizes the importance of optimizing the title tag (50-60 characters), meta description (up to 155-160 characters), and url for better click-through rates and relevance to keyword queries, ultimately aiming to enhance organic ranking and user experience.', 'duration': 264.285, 'highlights': ['The title tag should be between 50 and 60 characters to avoid Google truncation, optimizing it with the right keyword can lead to increased relevance and click-through rates. The title tag should be between 50 and 60 characters to prevent Google truncation, ensuring it remains relevant and visible in search results, ultimately leading to increased click-through rates.', 'Optimizing the meta description (up to 155-160 characters) enhances relevancy and user engagement, as it provides more information about the webpage and influences click-through rates. Optimizing the meta description (up to 155-160 characters) enhances relevancy and user engagement, providing more information about the webpage and influencing click-through rates.', "The URL's relevance to the keyword query is crucial for both user experience and Google's recognition, influencing click-through rates and organic ranking. The URL's relevance to the keyword query is crucial for user experience and Google's recognition, significantly influencing click-through rates and organic ranking."]}, {'end': 2304.12, 'start': 1994.651, 'title': 'Optimizing web page for seo', 'summary': 'Emphasizes the importance of clean url structures with keywords, structured page organization with headers, and internal linking for seo optimization, emphasizing the use of headers and internal links to emphasize the importance of content and allow users to navigate seamlessly.', 'duration': 309.469, 'highlights': ['The importance of using keywords in URL, title tag, and meta description for SEO optimization Emphasizes the need to include the targeted keyword in URL, title tag, and meta description, highlighting the importance of clean URL structures with relevant keywords.', 'The significance of structured page organization with headers and sub-headers for clear and concise content Stresses the importance of structuring pages with headers and sub-headers to enable clear and concise content for the end user, indicating the hierarchy of headers from H1 to H6.', 'The importance of internal linking for user navigation and SEO indexing Highlights the benefits of internal linking for allowing users to navigate seamlessly and naturally through the site, as well as signaling to Google for indexing connected pages.']}, {'end': 2643.622, 'start': 2304.4, 'title': 'Seo best practices', 'summary': 'Discusses on-page and off-page seo strategies, emphasizing the importance of natural language processing for keyword relevance and the use of sitemaps for efficient content indexing and ranking by google.', 'duration': 339.222, 'highlights': ["The importance of natural language processing for keyword relevance and user experience, emphasizing the need for more specific and natural keywords over broad ones like 'digital marketing' to improve ranking and user engagement.", "The significance of sitemaps in helping users and search engines understand the website's structure, with distinction between HTML sitemaps for humans and XML sitemaps for search engine crawlers like Google, enabling efficient content crawling and indexing.", 'The necessity of both on-page and off-page SEO strategies to effectively rank web pages, with a focus on link building as a key off-page SEO method to improve website recognition, relevancy, credibility, and trustworthiness for better ranking by Google.']}, {'end': 3311.257, 'start': 2643.902, 'title': 'Off-page seo strategies', 'summary': 'Details the benefits and strategies of off-page seo, emphasizing the importance of high domain authority, credible external linking, and quality content for improving website traffic, domain authority, page rank, and brand awareness.', 'duration': 667.355, 'highlights': ['High domain authority is crucial for improving website credibility and rank, achieved through external linking from credible websites like Wikipedia, leading to increased traffic and brand awareness. High domain authority benefits from external linking, such as from Wikipedia, which enhances website credibility, traffic, and brand awareness.', 'Off-page SEO aids in increasing page rank through credible external linking, contributing to improved domain authority, trustworthiness, and credibility, essential for higher ranking in search results. Off-page SEO contributes to higher page rank, domain authority, trustworthiness, and credibility, crucial for improved search result ranking.', 'Quality content is fundamental for successful off-page SEO, enabling natural external linking and brand awareness, emphasizing the need for relevant, engaging, and original content for effective link building strategies. Quality content is essential for successful off-page SEO, facilitating natural external linking and brand awareness, requiring relevant, engaging, and original content for effective link building.', 'Optimizing for white hat techniques, acquiring backlinks from relevant sites, using keywords naturally, and writing engaging, unique content are crucial for successful off-page SEO and higher search result ranking. Utilizing white hat techniques, obtaining backlinks from relevant sites, natural keyword usage, and engaging, unique content are vital for successful off-page SEO and improved search result ranking.', 'Keyword research, avoiding keyword stuffing, and natural internal linking are essential for quality content and successful off-page SEO, emphasizing the importance of relevant, high-volume keywords and natural internal linking for effective optimization. Keyword research, avoiding keyword stuffing, and natural internal linking are crucial for quality content and successful off-page SEO, highlighting the significance of relevant, high-volume keywords and natural internal linking for effective optimization.']}, {'end': 3702.046, 'start': 3311.977, 'title': 'Seo on-page factors', 'summary': 'Discusses the primary on-page factors for seo, emphasizing the importance of title tags, meta descriptions, header tags, urls, and url structure in optimizing organic traffic with key insights on keyword usage and readability.', 'duration': 390.069, 'highlights': ["The title tag and meta description are crucial for influencing click-through rates and first impressions, with the title tag also impacting Google search results. The title tag and meta description play a significant role in influencing click-through rates and people's first impressions of a website, with the title tag also directly impacting the text displayed in Google search results as the link to the page.", 'Header tags, including H1, H2, and H3, establish a logical hierarchy of content and enable the use of keywords to provide quick reference and optimization for people to find relevant information within seconds. Header tags, such as H1, H2, and H3, establish a logical hierarchy of content, allowing for the use of keywords to provide quick reference and optimization for users to find relevant information within seconds.', 'The URL, as the address of the page, is crucial for SEO, with emphasis on keeping it short, succinct, and readable, and incorporating at least one relevant word for effective keyword usage. The URL serves as the address of the page and is crucial for SEO, emphasizing the importance of keeping it short, succinct, and readable, and including at least one relevant word to ensure effective keyword usage.']}, {'end': 4093.492, 'start': 3702.566, 'title': 'Optimizing on-page content for seo', 'summary': 'Discusses the importance of choosing a clear and memorable domain name, organizing subdirectories effectively, utilizing internal links for relevance, applying natural language processing for keyword context, and creating sitemaps for both human and search engine robots.', 'duration': 390.926, 'highlights': ["Choosing a clear and memorable domain name is crucial for making a great first impression and for branding purposes. A domain name that's easy to spell and pronounce is essential for a positive initial impression. Examples like Amazon, Alibaba, and Google demonstrate successful branding without incorporating keywords into their domain names.", "Organizing subdirectories effectively is important for website structure and navigation. Using subdirectories to categorize content, such as having a 'shoes' subdirectory for a shoe-selling website, improves website organization and user experience.", 'Utilizing internal links provides relevance and context to the information on your own website. Internal links, like those in the main navigation, offer relevance and context to the content on the website, showcasing the purpose of specific sections to both search engines and users.', "Applying natural language processing helps search engines understand the meaning and context of the website's content. Utilizing synonyms and related words naturally within the content provides context and a broader idea to the website, enhancing its relevance to search engines.", 'Creating sitemaps for both human and search engine robots aids in organizing and prioritizing website content. Both HTML sitemaps for humans and XML sitemaps for search engine spiders are crucial for presenting website hierarchy, search functionality, and updating information to both human visitors and search engine robots.']}], 'duration': 2363.446, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn01730046.jpg', 'highlights': ['Optimizing title tag with right keyword leads to increased relevance and click-through rates.', 'Optimizing meta description enhances relevancy and user engagement, influencing click-through rates.', "URL's relevance to keyword query crucial for user experience and Google's recognition, significantly influencing click-through rates and organic ranking.", 'Emphasizes need to include targeted keyword in URL, title tag, and meta description, highlighting importance of clean URL structures with relevant keywords.', 'Stresses importance of structuring pages with headers and sub-headers for clear and concise content.', 'Highlights benefits of internal linking for allowing users to navigate seamlessly and naturally through the site, as well as signaling to Google for indexing connected pages.', "Emphasizes need for more specific and natural keywords over broad ones like 'digital marketing' to improve ranking and user engagement.", "Significance of sitemaps in helping users and search engines understand website's structure, with distinction between HTML sitemaps for humans and XML sitemaps for search engine crawlers like Google.", 'Necessity of both on-page and off-page SEO strategies to effectively rank web pages, with a focus on link building as a key off-page SEO method to improve website recognition, relevancy, credibility, and trustworthiness for better ranking by Google.', 'High domain authority benefits from external linking, such as from Wikipedia, which enhances website credibility, traffic, and brand awareness.', 'Off-page SEO contributes to higher page rank, domain authority, trustworthiness, and credibility, crucial for improved search result ranking.', 'Quality content is essential for successful off-page SEO, facilitating natural external linking and brand awareness, requiring relevant, engaging, and original content for effective link building.', 'Utilizing white hat techniques, obtaining backlinks from relevant sites, natural keyword usage, and engaging, unique content are vital for successful off-page SEO and improved search result ranking.', 'Keyword research, avoiding keyword stuffing, and natural internal linking are crucial for quality content and successful off-page SEO, highlighting the significance of relevant, high-volume keywords and natural internal linking for effective optimization.', "Title tag and meta description play a significant role in influencing click-through rates and people's first impressions of a website, with the title tag also directly impacting the text displayed in Google search results as the link to the page.", 'Header tags, such as H1, H2, and H3, establish a logical hierarchy of content, allowing for the use of keywords to provide quick reference and optimization for users to find relevant information within seconds.', 'URL serves as the address of the page and is crucial for SEO, emphasizing the importance of keeping it short, succinct, and readable, and including at least one relevant word to ensure effective keyword usage.', 'Choosing a clear and memorable domain name is crucial for making a great first impression and for branding purposes.', 'Organizing subdirectories effectively is important for website structure and navigation, improving website organization and user experience.', 'Internal links, like those in the main navigation, offer relevance and context to the content on the website, showcasing the purpose of specific sections to both search engines and users.', 'Utilizing synonyms and related words naturally within the content provides context and a broader idea to the website, enhancing its relevance to search engines.', 'Both HTML sitemaps for humans and XML sitemaps for search engine spiders are crucial for presenting website hierarchy, search functionality, and updating information to both human visitors and search engine robots.']}, {'end': 5369.405, 'segs': [{'end': 4253.033, 'src': 'embed', 'start': 4184.149, 'weight': 2, 'content': [{'end': 4188.112, 'text': "First, search engines can tell when it's white text on a white background.", 'start': 4184.149, 'duration': 3.963}, {'end': 4191.334, 'text': "It's easy to tell from a computer science point of view.", 'start': 4188.832, 'duration': 2.502}, {'end': 4197.518, 'text': 'Search engines read the HTML, and in the HTML are the instructions for colors.', 'start': 4192.095, 'duration': 5.423}, {'end': 4202.02, 'text': 'When you hide text, modern search engines are smart enough to figure it out.', 'start': 4198.198, 'duration': 3.822}, {'end': 4203.541, 'text': 'Probably better than a human.', 'start': 4202.481, 'duration': 1.06}, {'end': 4208.024, 'text': "Now secondly, it's done to hide repetitive keyword stuff text.", 'start': 4204.021, 'duration': 4.003}, {'end': 4210.285, 'text': 'which is the second thing against you.', 'start': 4208.604, 'duration': 1.681}, {'end': 4216.528, 'text': 'These outdated, unprofessional tactics will most likely get a website penalized by the search engines.', 'start': 4210.845, 'duration': 5.683}, {'end': 4219.53, 'text': 'The next one is repetitive anchor text.', 'start': 4216.869, 'duration': 2.661}, {'end': 4226.894, 'text': 'You may have followed a link to a page when looking for a business or information, and instead of the information you want,', 'start': 4220.51, 'duration': 6.384}, {'end': 4230.056, 'text': "you get a page that doesn't feel like it was written for people.", 'start': 4226.894, 'duration': 3.162}, {'end': 4237.522, 'text': "Every sentence is redundant, repetitive, and almost every keyword is linked even when there doesn't need to be a link.", 'start': 4230.936, 'duration': 6.586}, {'end': 4240.805, 'text': 'It confuses the flow of the information on the page.', 'start': 4238.343, 'duration': 2.462}, {'end': 4247.572, 'text': "Now, again, this used to be a tactic that sometimes would work, but it's no longer helpful.", 'start': 4241.366, 'duration': 6.206}, {'end': 4253.033, 'text': 'Search engines and their natural language processing algorithms have advanced significantly.', 'start': 4248.829, 'duration': 4.204}], 'summary': 'Hiding text for seo and using repetitive anchor text are outdated tactics that can lead to penalties from search engines.', 'duration': 68.884, 'max_score': 4184.149, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn04184149.jpg'}, {'end': 4298.68, 'src': 'embed', 'start': 4271.269, 'weight': 6, 'content': [{'end': 4276.351, 'text': 'Cloaking is the idea of showing one thing to the search engines and something entirely different to humans.', 'start': 4271.269, 'duration': 5.082}, {'end': 4280.072, 'text': 'Now this is related to the rest of the tactics I just covered.', 'start': 4277.111, 'duration': 2.961}, {'end': 4286.055, 'text': "It's something that used to work, but it was expressly against the search engine guidelines.", 'start': 4280.733, 'duration': 5.322}, {'end': 4290.516, 'text': 'While it may have worked, if the search engines discovered it on your website,', 'start': 4286.535, 'duration': 3.981}, {'end': 4294.338, 'text': 'you could have been penalized or dropped from the search engine results entirely.', 'start': 4290.516, 'duration': 3.822}, {'end': 4298.68, 'text': "Now we've covered all of the most important on-page optimization factors.", 'start': 4294.938, 'duration': 3.742}], 'summary': 'Cloaking, a deceptive seo tactic, may result in penalization or removal from search results.', 'duration': 27.411, 'max_score': 4271.269, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn04271269.jpg'}, {'end': 4772.751, 'src': 'embed', 'start': 4747.672, 'weight': 0, 'content': [{'end': 4752.716, 'text': "Or you could just make the mistake of choosing a keyword that isn't aligned with your content.", 'start': 4747.672, 'duration': 5.044}, {'end': 4756.439, 'text': 'Or you can choose keywords but use them incorrectly with your content.', 'start': 4752.736, 'duration': 3.703}, {'end': 4764.906, 'text': 'So these are some of the issues that you can encounter if you just go about choosing keywords randomly, without due diligence,', 'start': 4756.559, 'duration': 8.347}, {'end': 4766.247, 'text': 'without the proper research.', 'start': 4764.906, 'duration': 1.341}, {'end': 4769.53, 'text': 'So low search volume will lead to less traffic.', 'start': 4766.588, 'duration': 2.942}, {'end': 4772.751, 'text': 'High competition, you may not even rank at all.', 'start': 4769.89, 'duration': 2.861}], 'summary': 'Randomly choosing keywords can lead to low traffic and lack of ranking.', 'duration': 25.079, 'max_score': 4747.672, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn04747672.jpg'}, {'end': 4971.975, 'src': 'embed', 'start': 4946.249, 'weight': 3, 'content': [{'end': 4952.351, 'text': "But if somebody is looking for that type of pizza recipe, then you know you're going to track the right traffic.", 'start': 4946.249, 'duration': 6.102}, {'end': 4959.032, 'text': 'And chances are that traffic is going to engage or convert based on the type of conversion you have in place.', 'start': 4952.651, 'duration': 6.381}, {'end': 4962.473, 'text': 'So example would be homemade pizza dough recipes.', 'start': 4959.232, 'duration': 3.241}, {'end': 4963.673, 'text': "That'd be another example.", 'start': 4962.693, 'duration': 0.98}, {'end': 4965.693, 'text': 'More than three keywords in the phrase.', 'start': 4963.813, 'duration': 1.88}, {'end': 4967.114, 'text': 'Very specific.', 'start': 4966.074, 'duration': 1.04}, {'end': 4969.934, 'text': "We're talking about homemade pizza dough recipe.", 'start': 4967.194, 'duration': 2.74}, {'end': 4971.975, 'text': "So we're not talking about just pizza recipes.", 'start': 4969.994, 'duration': 1.981}], 'summary': "Target specific keywords like 'homemade pizza dough recipe' to attract engaged traffic.", 'duration': 25.726, 'max_score': 4946.249, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn04946249.jpg'}], 'start': 4094.389, 'title': 'Seo best practices and keyword research', 'summary': 'Covers outdated seo tactics, key ranking factors, and the significance of keyword research. it also emphasizes the importance of page speed and mobile-friendliness, and provides insights into short tail vs. long tail keywords, along with a keyword planner tool analysis.', 'chapters': [{'end': 4507.664, 'start': 4094.389, 'title': 'Seo best practices: what not to do', 'summary': 'Covers the outdated tactics of keyword stuffing, hidden text, repetitive anchor text, and cloaking, explaining how these tactics no longer work due to advancements in search engine algorithms, and provides insights into the theoretically perfectly optimized page. it also outlines the top influencing factors for on-page and off-page seo.', 'duration': 413.275, 'highlights': ['Search engines have advanced significantly and can penalize websites for outdated tactics like keyword stuffing and hidden text. Search engines are smart enough to figure out keyword stuffing and hidden text, and using these tactics can most likely get a website penalized.', 'Repetitive anchor text and cloaking are also ineffective tactics due to advancements in search engine algorithms. Repetitive anchor text confuses the flow of information on a page and search engines can now tell when content is not readable. Cloaking, showing different content to search engines and humans, used to work but is now against search engine guidelines and can lead to penalties.', 'Insights into the theoretically perfectly optimized page demonstrate the integration of various elements to provide strong relevancy signals to both search engines and readers. The theoretically perfectly optimized page demonstrates the integration of various elements, such as URL, page title, navigation, headings, links, alt text, and calls to action, to send strong relevancy signals to both search engines and readers.', 'The chapter outlines the top influencing factors for on-page and off-page SEO, providing tried and true factors that have consistently worked over the years and served dual purposes for users and search engines. The chapter provides insights into the top influencing factors for on-page and off-page SEO, offering tried and true factors that have consistently worked over the years and served dual purposes for users and search engines.']}, {'end': 4705.083, 'start': 4507.664, 'title': 'Seo ranking factors and keyword research', 'summary': 'Discusses the key factors considered by search engines for website rankings, including ownership information, programming quality, page speed, mobile-friendliness, and behavioral factors, with emphasis on the increasing importance of page speed and mobile-friendliness. additionally, the transcript highlights the importance of keyword research for driving traffic to blog posts.', 'duration': 197.419, 'highlights': ["Mobile-friendliness and page speed are crucial ranking factors, as Google's primary index is focused on mobile devices, and slow loading pages with extraneous code can directly impact rankings. The chapter emphasizes the increasing importance of page speed and mobile-friendliness, as slow loading pages with extraneous code can directly impact rankings, with Google's primary index focused on mobile devices.", 'Behavioral factors such as brand awareness, direct visits, time on page, and pages per session are also considered by search engines in determining the relevancy of results. The chapter highlights the significance of behavioral factors, including brand awareness, direct visits, time on page, and pages per session, in determining the relevancy of results presented by search engines.', 'Keyword research is essential for driving traffic to blog posts, as it helps in understanding the topics that will attract visitors and choosing the right keywords to drive traffic. The transcript emphasizes the importance of keyword research for driving traffic to blog posts by helping in understanding the topics that will attract visitors and choosing the right keywords to drive traffic.']}, {'end': 5084.443, 'start': 4705.083, 'title': 'Keyword research for blog posts', 'summary': "Emphasizes the importance of carefully choosing keywords to align with content, discusses the issues of poorly chosen keywords including low search volume and high competition, and compares short tail keywords' high search volume and competition with long tail keywords' lower competition and higher relevance, detailing the benefits and characteristics of each type.", 'duration': 379.36, 'highlights': ['Short tail keywords have high search volume but lower conversions, while long tail keywords have lower competition and higher relevance, leading to higher conversion rates.', 'Choosing poorly aligned or incorrectly used keywords can lead to low search volume, high competition, and less traffic, as well as the risk of not being found in organic search results.', "Google's keyword planner tool showed that 'pizza recipe' (short tail) has an average monthly search volume of 33,100, while 'homemade pizza dough recipes' (long tail) has a lower search volume, illustrating the difference in volume between the two types of keywords."]}, {'end': 5369.405, 'start': 5084.443, 'title': 'Keyword planner tool analysis', 'summary': "Highlights the search volume and competition analysis of two keywords, 'homemade pizza dough recipe' with an average monthly search volume of 2,400 and 'pizza recipes' with 35 million search results, emphasizing the importance of search volume and competition in keyword selection.", 'duration': 284.962, 'highlights': ["The keyword 'homemade pizza dough recipe' has an average monthly search volume of 2,400, with fluctuations observed over the past 12 months, indicating the potential traffic it can attract.", "The competition analysis for the keyword 'pizza recipes' reveals 35 million search results, emphasizing the need to consider competition as a key factor in keyword selection.", "Utilizing the 'all in title' search syntax for 'pizza recipes' reduces the search results to 336,000, providing a numerical understanding of the competition for the keyword.", "The detailed competition analysis for 'homemade pizza dough recipe' using the 'all in title' search syntax yields 2,160 search results, enabling a more precise assessment of keyword competition."]}], 'duration': 1275.016, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn04094389.jpg', 'highlights': ['Search engines penalize outdated tactics like keyword stuffing and hidden text.', 'Repetitive anchor text and cloaking are ineffective due to advancements in search engine algorithms.', 'The theoretically perfectly optimized page integrates various elements to provide strong relevancy signals.', 'The chapter outlines the top influencing factors for on-page and off-page SEO.', "Mobile-friendliness and page speed are crucial ranking factors, especially with Google's focus on mobile devices.", 'Behavioral factors like brand awareness and time on page are considered in determining relevancy.', 'Keyword research is essential for driving traffic to blog posts.', 'Short tail keywords have high search volume but lower conversions, while long tail keywords have higher relevance and conversion rates.', 'Choosing poorly aligned or incorrectly used keywords can lead to low search volume and high competition.', "Google's keyword planner tool illustrates the difference in search volume between short tail and long tail keywords.", "The keyword 'homemade pizza dough recipe' has an average monthly search volume of 2,400, indicating potential traffic.", "Competition analysis for keywords like 'pizza recipes' and 'homemade pizza dough recipe' is crucial in keyword selection."]}, {'end': 6472.103, 'segs': [{'end': 5439.764, 'src': 'embed', 'start': 5414.071, 'weight': 1, 'content': [{'end': 5419.615, 'text': 'What was the volume? Well, we know the volume was 33,100 for pizza recipe.', 'start': 5414.071, 'duration': 5.544}, {'end': 5423.617, 'text': "So what are we going to do? We're going to put that number in our volume column.", 'start': 5419.735, 'duration': 3.882}, {'end': 5428.6, 'text': 'What was the competition? Well, if we go back and type in pizza recipes.', 'start': 5423.817, 'duration': 4.783}, {'end': 5430.681, 'text': 'it was six hundred eighty three thousand.', 'start': 5428.98, 'duration': 1.701}, {'end': 5434.302, 'text': "so I'm gonna type in six hundred and eighty three thousand.", 'start': 5430.681, 'duration': 3.621}, {'end': 5435.703, 'text': 'what was our next keyword?', 'start': 5434.302, 'duration': 1.401}, {'end': 5439.764, 'text': 'well, it was pizza or homemade pizza dough recipes.', 'start': 5435.703, 'duration': 4.061}], 'summary': 'Volume: 33,100 for pizza recipe. competition: 683,000 for pizza recipes.', 'duration': 25.693, 'max_score': 5414.071, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn05414071.jpg'}, {'end': 6106.344, 'src': 'embed', 'start': 6079.535, 'weight': 2, 'content': [{'end': 6085.537, 'text': 'choose some secondary keywords as well, because you want to be found for not just one keyword but multiple keywords.', 'start': 6079.535, 'duration': 6.002}, {'end': 6090.259, 'text': "Let's look at some alternative suggestions to keyword research.", 'start': 6085.837, 'duration': 4.422}, {'end': 6096.381, 'text': 'So for doing keyword research, we want to take into account LSI keywords.', 'start': 6090.659, 'duration': 5.722}, {'end': 6102.843, 'text': 'We could take into account other platforms that host a lot of content like Quora or Reddit.', 'start': 6096.581, 'duration': 6.262}, {'end': 6106.344, 'text': 'We can use Google suggestions in the keyword search bar.', 'start': 6103.023, 'duration': 3.321}], 'summary': 'Utilize lsi keywords, platforms like quora and reddit, and google suggestions for comprehensive keyword research.', 'duration': 26.809, 'max_score': 6079.535, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn06079535.jpg'}, {'end': 6457.992, 'src': 'embed', 'start': 6431.021, 'weight': 0, 'content': [{'end': 6436.542, 'text': 'You can also then go to Quora as well and get some ideas for the types of questions that are being asked.', 'start': 6431.021, 'duration': 5.521}, {'end': 6445.024, 'text': 'So if you ask a question and use that as your keyword phrase, then again you have an opportunity of showing up for a featured snippet in Google,', 'start': 6436.702, 'duration': 8.322}, {'end': 6449.365, 'text': 'just by doing some additional research within Google itself or on Quora.', 'start': 6445.024, 'duration': 4.341}, {'end': 6457.992, 'text': "So according to Google, the autocomplete predictions are automatically generated by Google's algorithm without any human intervention.", 'start': 6449.545, 'duration': 8.447}], 'summary': "Utilize quora for keyword research to improve chances of appearing in google's featured snippet.", 'duration': 26.971, 'max_score': 6431.021, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn06431021.jpg'}], 'start': 5369.405, 'title': 'Seo keyword research and optimization', 'summary': "Covers the process of conducting keyword research for seo, emphasizing the selection of relevant keywords with high volume and low competition to drive conversions and revenue. it also highlights the use of tools like google's keyword planner and all in title syntax for competition analysis, while discussing the significance of lsi keywords in improving search visibility and featured snippets.", 'chapters': [{'end': 5770.691, 'start': 5369.405, 'title': 'Seo keyword research for pizza recipes', 'summary': "Focuses on conducting keyword research for seo, emphasizing the importance of choosing relevant keywords with high volume and low competition to drive conversions and revenue. it also highlights the use of google's keyword planner tool and the all in title syntax to analyze competition and suggests paying attention to seasonality in search volume.", 'duration': 401.286, 'highlights': ['The importance of choosing relevant keywords with high volume and low competition to drive conversions and revenue Emphasizes the need to select keywords with high volume and low competition for better ranking and potential for driving conversions and revenue.', "Use of Google's keyword planner tool and the all in title syntax to analyze competition Suggests using Google's keyword planner tool and the all in title syntax to determine the search volume and competition for chosen keywords.", 'Paying attention to seasonality in search volume Advises considering seasonality in search volume using the Google Keyword Planner tool to identify trends and adjust keyword strategies accordingly.']}, {'end': 6102.843, 'start': 5770.891, 'title': 'Optimizing seo with keyword research', 'summary': "Emphasizes the importance of keyword research in seo, highlighting the significance of commercial intent keywords, primary and secondary keywords, and the use of tools like google's keyword planner to find relevant keywords with good volume to competition ratios.", 'duration': 331.952, 'highlights': ['Using commercial intent keywords like buying, download, discount, deal, coupon, and shipping can result in better traffic quality, even with low search volume. The use of commercial intent keywords, such as buying, download, discount, deal, coupon, and shipping, can lead to better traffic quality, despite having low search volume.', 'The chapter outlines the significance of primary and secondary keywords, emphasizing the importance of choosing two relevant keywords with good volume to competition ratios for better ranking and visibility. Highlighting the significance of primary and secondary keywords, the chapter emphasizes the importance of choosing two relevant keywords with good volume to competition ratios for better ranking and visibility.', "The use of Google's keyword planner is recommended to analyze the volume and competition for both primary and secondary keywords, allowing for informed decisions on keyword selection. The chapter recommends using Google's keyword planner to analyze the volume and competition for primary and secondary keywords, enabling informed decisions on keyword selection."]}, {'end': 6472.103, 'start': 6103.023, 'title': 'Utilizing lsi keywords for seo', 'summary': 'Discusses the importance of lsi keywords, where to find them, and how they can improve search visibility and featured snippets, with examples from google and quora.', 'duration': 369.08, 'highlights': ['LSI keywords are used to drive relevant traffic and increase visibility on search engine result pages. LSI keywords are essential for driving relevant traffic and increasing visibility on search engine result pages.', "Google's autocomplete provides LSI related keywords, offering suggestions for additional keywords to support the primary keyword. Google's autocomplete feature provides LSI related keywords, offering suggestions for additional keywords to support the primary keyword.", 'Quora is a valuable platform for finding high search volume keywords and getting ideas about specific topics through community responses. Quora is a valuable platform for finding high search volume keywords and getting ideas about specific topics through community responses.', 'Utilizing LSI keywords and conducting additional research within Google and Quora can enhance the chances of appearing in featured snippets. Utilizing LSI keywords and conducting additional research within Google and Quora can enhance the chances of appearing in featured snippets.', "Google's autocomplete predictions are based on past user searches, providing insight into popular terms and search trends. Google's autocomplete predictions are based on past user searches, providing insight into popular terms and search trends."]}], 'duration': 1102.698, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn05369405.jpg', 'highlights': ['Emphasizes the need to select keywords with high volume and low competition for better ranking and potential for driving conversions and revenue.', "Suggests using Google's keyword planner tool and the all in title syntax to determine the search volume and competition for chosen keywords.", 'Advises considering seasonality in search volume using the Google Keyword Planner tool to identify trends and adjust keyword strategies accordingly.', 'The use of commercial intent keywords, such as buying, download, discount, deal, coupon, and shipping, can lead to better traffic quality, despite having low search volume.', 'Highlighting the significance of primary and secondary keywords, the chapter emphasizes the importance of choosing two relevant keywords with good volume to competition ratios for better ranking and visibility.', "The chapter recommends using Google's keyword planner to analyze the volume and competition for primary and secondary keywords, enabling informed decisions on keyword selection.", 'LSI keywords are essential for driving relevant traffic and increasing visibility on search engine result pages.', "Google's autocomplete feature provides LSI related keywords, offering suggestions for additional keywords to support the primary keyword.", 'Quora is a valuable platform for finding high search volume keywords and getting ideas about specific topics through community responses.', 'Utilizing LSI keywords and conducting additional research within Google and Quora can enhance the chances of appearing in featured snippets.', "Google's autocomplete predictions are based on past user searches, providing insight into popular terms and search trends."]}, {'end': 7650.162, 'segs': [{'end': 6610.805, 'src': 'embed', 'start': 6576.351, 'weight': 0, 'content': [{'end': 6580.535, 'text': 'We can also look at the references section as they contain relevant keywords.', 'start': 6576.351, 'duration': 4.184}, {'end': 6585.499, 'text': 'So go to Wikipedia as an example and I type in healthy diet.', 'start': 6580.755, 'duration': 4.744}, {'end': 6588.859, 'text': 'into wikipedia here i can get it.', 'start': 6586.138, 'duration': 2.721}, {'end': 6591.019, 'text': 'just in the first paragraph alone.', 'start': 6588.859, 'duration': 2.16}, {'end': 6596.941, 'text': 'i can see some additional keywords that i might choose to use, like micronutrients.', 'start': 6591.019, 'duration': 5.922}, {'end': 6600.642, 'text': 'i never knew that micronutrients was related to healthy diet,', 'start': 6596.941, 'duration': 3.701}, {'end': 6610.805, 'text': 'but wikipedia is providing some information about what micronutrients is and maybe i can use that as a keyword an lsi related keyword to my content.', 'start': 6600.642, 'duration': 10.163}], 'summary': 'Using wikipedia for keyword research can reveal valuable insights, such as discovering related keywords like micronutrients.', 'duration': 34.454, 'max_score': 6576.351, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn06576351.jpg'}, {'end': 6677.419, 'src': 'embed', 'start': 6646.961, 'weight': 7, 'content': [{'end': 6648.202, 'text': 'You just need to know where to look.', 'start': 6646.961, 'duration': 1.241}, {'end': 6651.563, 'text': 'So again, with Wikipedia, you can look no further than the first paragraph.', 'start': 6648.322, 'duration': 3.241}, {'end': 6656.786, 'text': 'You can look no further than the see also section, the references section, category section.', 'start': 6651.803, 'duration': 4.983}, {'end': 6661.968, 'text': "There's lots of information right on the page itself to help you get ideas for keywords.", 'start': 6656.806, 'duration': 5.162}, {'end': 6669.773, 'text': 'so if you google your keyword with wikipedia term in the search query and get relevant keywords from the title tags and the serp,', 'start': 6662.288, 'duration': 7.485}, {'end': 6671.374, 'text': 'so you can also do that as well.', 'start': 6669.773, 'duration': 1.601}, {'end': 6677.419, 'text': 'so if i type in healthy diet wikipedia in search, i can also get some information here as well.', 'start': 6671.374, 'duration': 6.045}], 'summary': "Utilize wikipedia for keyword research, leveraging first paragraph, 'see also' section, references, and categories for relevant keywords.", 'duration': 30.458, 'max_score': 6646.961, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn06646961.jpg'}, {'end': 6914.387, 'src': 'embed', 'start': 6886.892, 'weight': 1, 'content': [{'end': 6892.074, 'text': 'If I go to the Keyword Explorer tool in Moz and just type in SEO best practices.', 'start': 6886.892, 'duration': 5.182}, {'end': 6894.155, 'text': "what it's going to do?", 'start': 6892.794, 'duration': 1.361}, {'end': 6900.238, 'text': "is it's going to give me some volume related to that particular keyword, but, more importantly, what it's also going to do?", 'start': 6894.155, 'duration': 6.083}, {'end': 6905.721, 'text': 'is it going to show me what pages are already ranked for that particular keyword?', 'start': 6900.238, 'duration': 5.483}, {'end': 6910.503, 'text': 'so therefore, i can get a sense of who is already ranking for that keyword.', 'start': 6905.721, 'duration': 4.782}, {'end': 6914.387, 'text': 'So here I can see Moz, Moz, Medium.com, Alexa.com.', 'start': 6910.703, 'duration': 3.684}], 'summary': "Moz's keyword explorer tool provides keyword volume and current rankings, revealing top ranking pages.", 'duration': 27.495, 'max_score': 6886.892, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn06886892.jpg'}, {'end': 7095.746, 'src': 'embed', 'start': 7070.245, 'weight': 8, 'content': [{'end': 7075.95, 'text': 'We want to look for high volume, low competition, relevancy, and also commercial intent.', 'start': 7070.245, 'duration': 5.705}, {'end': 7081.975, 'text': 'Are we selling a product and do we want to use keywords like the word buy in our keyword phrase?', 'start': 7076.21, 'duration': 5.765}, {'end': 7088.62, 'text': "that's going to get somebody to purchase that product if they type in a similar keyword with buy in it as an example.", 'start': 7081.975, 'duration': 6.645}, {'end': 7091.202, 'text': "So that's why and how to do keyword research.", 'start': 7088.78, 'duration': 2.422}, {'end': 7095.746, 'text': 'We talked about the types of different keywords that we can focus in on.', 'start': 7091.222, 'duration': 4.524}], 'summary': 'Focus on high volume, low competition, relevant keywords with commercial intent to drive purchases.', 'duration': 25.501, 'max_score': 7070.245, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn07070245.jpg'}, {'end': 7132.214, 'src': 'embed', 'start': 7110.558, 'weight': 9, 'content': [{'end': 7119.125, 'text': "So it might take you longer to rank for that short tail keyword because there's a lot of other websites who also want to rank for that keyword.", 'start': 7110.558, 'duration': 8.567}, {'end': 7124.769, 'text': "So my recommendation again is stay away from short tail keywords because it's going to take you longer to rank.", 'start': 7119.305, 'duration': 5.464}, {'end': 7127.411, 'text': 'Now you can focus on longer tail keywords.', 'start': 7125.009, 'duration': 2.402}, {'end': 7129.572, 'text': 'Now these keywords are more specific.', 'start': 7127.451, 'duration': 2.121}, {'end': 7132.214, 'text': "They're more than three words in the keyword phrase.", 'start': 7129.773, 'duration': 2.441}], 'summary': 'Focusing on longer tail keywords, more than three words, is recommended to rank faster.', 'duration': 21.656, 'max_score': 7110.558, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn07110558.jpg'}, {'end': 7183.324, 'src': 'embed', 'start': 7153.211, 'weight': 4, 'content': [{'end': 7157.494, 'text': 'And again the benefits quality traffic and probably higher engagement.', 'start': 7153.211, 'duration': 4.283}, {'end': 7161.195, 'text': 'Then we looked at alternative suggestions to doing keyword research.', 'start': 7157.574, 'duration': 3.621}, {'end': 7163.216, 'text': 'We talked about LSI keywords.', 'start': 7161.435, 'duration': 1.781}, {'end': 7166.617, 'text': 'So LSI keywords are latent semantic indexing.', 'start': 7163.496, 'duration': 3.121}, {'end': 7171.418, 'text': 'So we want to take a look at keywords that are relevant or related to your primary keyword.', 'start': 7166.657, 'duration': 4.761}, {'end': 7173.239, 'text': 'We looked at other platforms.', 'start': 7171.518, 'duration': 1.721}, {'end': 7177.241, 'text': 'where you can go and find other relevant keywords.', 'start': 7173.519, 'duration': 3.722}, {'end': 7178.561, 'text': 'We talked about Quora.', 'start': 7177.441, 'duration': 1.12}, {'end': 7183.324, 'text': 'We talked about Google suggestions in terms of their search engine and their toolbar.', 'start': 7178.761, 'duration': 4.563}], 'summary': 'Discussed benefits of quality traffic and higher engagement, lsi keywords, alternative platforms for keyword research like quora and google suggestions.', 'duration': 30.113, 'max_score': 7153.211, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn07153211.jpg'}, {'end': 7415.415, 'src': 'embed', 'start': 7385.979, 'weight': 6, 'content': [{'end': 7390.871, 'text': 'These principles are and I think these are the most clever and the most important ones are creating link-worthy content,', 'start': 7385.979, 'duration': 4.892}, {'end': 7396.621, 'text': 'proactively participate in off-site engagement and utilizing offline relationships.', 'start': 7391.977, 'duration': 4.644}, {'end': 7401.904, 'text': "The tried and true method for building links is creating content that's optimized for humans.", 'start': 7397.161, 'duration': 4.743}, {'end': 7403.346, 'text': 'So let me explain what this means.', 'start': 7402.185, 'duration': 1.161}, {'end': 7407.709, 'text': 'The currency of the internet, if you will, is the content itself.', 'start': 7404.086, 'duration': 3.623}, {'end': 7408.609, 'text': "That's why people go on.", 'start': 7407.729, 'duration': 0.88}, {'end': 7411.071, 'text': 'They want to read the newest article or they want to see the newest video.', 'start': 7408.629, 'duration': 2.442}, {'end': 7415.415, 'text': 'Whatever it may be, that is what has been true since the beginning and I have no doubt will be true going forward.', 'start': 7411.412, 'duration': 4.003}], 'summary': 'Key principles for link-building include creating link-worthy content, off-site engagement, and optimizing content for humans.', 'duration': 29.436, 'max_score': 7385.979, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn07385979.jpg'}, {'end': 7525.192, 'src': 'embed', 'start': 7499.366, 'weight': 11, 'content': [{'end': 7506.314, 'text': "I'll spend a lot of time promoting others and a lot of times chatting with other people, building up genuine, real relationships with human beings,", 'start': 7499.366, 'duration': 6.948}, {'end': 7511.259, 'text': "so that, when it comes time for them to write an article or when they're ready to link out to other people,", 'start': 7506.314, 'duration': 4.945}, {'end': 7513.622, 'text': "I'm the first person they think to and they link back to my website.", 'start': 7511.259, 'duration': 2.363}, {'end': 7517.826, 'text': 'One of the reasons that link building is so hard is because the internet moves so fast.', 'start': 7514.162, 'duration': 3.664}, {'end': 7519.868, 'text': 'What worked yesterday might not work tomorrow.', 'start': 7518.006, 'duration': 1.862}, {'end': 7525.192, 'text': 'So one of the most clever and easy ways to avoid this problem is to just simply go offline.', 'start': 7520.569, 'duration': 4.623}], 'summary': 'Build genuine relationships for link building, adapt to internet changes, and go offline to avoid problems.', 'duration': 25.826, 'max_score': 7499.366, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn07499366.jpg'}, {'end': 7613.212, 'src': 'embed', 'start': 7586.059, 'weight': 2, 'content': [{'end': 7589, 'text': "And if you can help them offline, they're much more likely to help you online.", 'start': 7586.059, 'duration': 2.941}, {'end': 7593.782, 'text': "With link building, it's very important to understand that not all links are created equally.", 'start': 7589.44, 'duration': 4.342}, {'end': 7598.263, 'text': 'A link coming from the home page of CNN is going to provide a lot of what we call link equity.', 'start': 7594.502, 'duration': 3.761}, {'end': 7603.485, 'text': "It's going to have a lot of popularity metrics tied to it, and so it's going to be more valuable to you and help you rank higher.", 'start': 7598.283, 'duration': 5.202}, {'end': 7611.49, 'text': "Whereas a link also coming from the homepage, but let's say Joe Smough's spam blog, that is not going to be particularly helpful for you.", 'start': 7604.025, 'duration': 7.465}, {'end': 7613.212, 'text': 'And it actually in some cases could hurt you.', 'start': 7611.53, 'duration': 1.682}], 'summary': 'Quality of backlinks matters; links from authoritative sites like cnn are more valuable than those from spam blogs.', 'duration': 27.153, 'max_score': 7586.059, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn07586059.jpg'}, {'end': 7650.162, 'src': 'embed', 'start': 7618.896, 'weight': 3, 'content': [{'end': 7622.098, 'text': "This could be in a good example from like a government website where it's trusted.", 'start': 7618.896, 'duration': 3.202}, {'end': 7626.501, 'text': 'In a bad example, this could be from a website that you would not normally go to even on your own.', 'start': 7622.438, 'duration': 4.063}, {'end': 7631.661, 'text': "In addition to that, there's different kinds of links depending on the direction that they're going.", 'start': 7627.898, 'duration': 3.763}, {'end': 7635.505, 'text': "So if a link is coming towards you, towards your website, that's called an inbound link.", 'start': 7631.901, 'duration': 3.604}, {'end': 7639.668, 'text': "These are the ones that are very helpful for popularity metrics that we've talked about.", 'start': 7635.645, 'duration': 4.023}, {'end': 7641.63, 'text': "There's also outbound links.", 'start': 7640.409, 'duration': 1.221}, {'end': 7643.912, 'text': 'These are links that you are linking to other people.', 'start': 7641.67, 'duration': 2.242}, {'end': 7650.162, 'text': "Now, generally there's a big misconception about this that you would think you would not want to link out to other people,", 'start': 7645.68, 'duration': 4.482}], 'summary': 'Inbound links are crucial for popularity metrics, while outbound links are often misunderstood.', 'duration': 31.266, 'max_score': 7618.896, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn07618896.jpg'}], 'start': 6472.383, 'title': 'Maximizing keyword research and link building', 'summary': 'Delves into various platforms and tools for keyword research, emphasizing keyword clustering and explores aspects such as high volume, low competition, relevancy, and commercial intent. it also discusses the importance of high-quality content and offsite engagement in link building and the significance of building offline relationships for successful link acquisition.', 'chapters': [{'end': 7048.169, 'start': 6472.383, 'title': 'Maximizing keyword research for seo', 'summary': 'Explores various platforms and tools like google, wikipedia, reddit, and moz for keyword research, providing insights on search volumes, clustering, and competitor analysis while emphasizing the importance of keyword clustering for higher ranking.', 'duration': 575.786, 'highlights': ['The chapter highlights the use of Google for keyword research, showcasing the ability to find search volume and seasonality of keywords, as well as related keywords, with billions of pages related to healthy diet recipes. Google provides search volume and seasonality for keywords, offering related keywords like healthy food, healthy eating, and how to lose weight, with billions of pages related to healthy diet recipes.', 'The discussion emphasizes the utilization of Wikipedia as a platform for finding relevant keywords, including meta descriptions, first paragraph, content section, see also section, and references section, to gather an abundance of information for keyword ideas and LSI related keywords. Wikipedia serves as a platform for finding relevant keywords in various sections like meta descriptions, first paragraph, content section, see also section, and references section, providing an abundance of information for keyword ideas and LSI related keywords.', "The transcript presents Reddit as a source for finding relevant keywords with high search volume, utilizing the Keyword It tool to extract keywords and their search volume, offering an alternative to Google's Keyword Planner. Reddit, with the help of subreddits and the Keyword It tool, allows individuals to find relevant keywords with high search volume, serving as an alternative to Google's Keyword Planner.", 'The chapter delves into the concept of keyword clustering, emphasizing the benefits of grouping related keywords together in themes to enhance the opportunity for higher ranking and diversity in content. Keyword clustering is discussed as a strategy to group related keywords together in themes, enabling a better opportunity for higher ranking and diversity in content.', "The transcript highlights the significance of competitor analysis using tools like Moz's Keyword Explorer to identify the search volume, difficulty, organic click-through rate, and top-ranking pages for specific keywords, providing insights for strategic keyword targeting. Competitor analysis using tools like Moz's Keyword Explorer helps in identifying search volume, difficulty, organic click-through rate, and top-ranking pages for specific keywords, enabling strategic keyword targeting."]}, {'end': 7403.346, 'start': 7048.489, 'title': 'Keyword research and link building', 'summary': 'Covers the key aspects of keyword research, including high volume, low competition, relevancy, and commercial intent, while emphasizing the advantages of long tail keywords over short tail keywords, and also discusses the significance of link popularity and the challenges associated with influencing it in seo.', 'duration': 354.857, 'highlights': ['The importance of keyword research Emphasizes the significance of high volume, low competition, relevancy, and commercial intent for keywords, and recommends focusing on longer tail keywords for quality traffic and higher engagement.', 'Alternative suggestions for keyword research Provides alternative platforms like Quora, Google suggestions, Wikipedia, Reddit, Moz, and SEMrush for finding relevant keywords, with an emphasis on using LSI keywords and avoiding highly competitive keywords.', 'Keyword clustering for content relevance Advises grouping keywords into themes for better content relevance and opportunities to be found for a variety of keywords.', 'Challenges of influencing link popularity in SEO Discusses the historical and current difficulty in influencing hyperlinks, emphasizing the time-consuming and difficult nature of link building, and suggests creating link-worthy content, proactive off-site engagement, and utilizing offline relationships as general principles for link building.']}, {'end': 7650.162, 'start': 7404.086, 'title': 'Power of content in link building', 'summary': 'Explores the importance of creating high-quality content for link building, the effectiveness of engaging offsite to build links, and the significance of building relationships offline for successful link acquisition.', 'duration': 246.076, 'highlights': ['The significance of creating high-quality content for link building is emphasized, with 80% of the focus dedicated to content creation and the objective to produce content that compels others to link back, showcasing the power of compelling content in gaining links. 80%', 'Engaging offsite is found to be an effective link building strategy, leveraging human relationships and interactions on social media to establish genuine connections that eventually result in link back to the website, highlighting the importance of offsite engagement for successful link acquisition. ', 'The importance of building relationships offline is highlighted as a clever and reliable strategy for gaining links, emphasizing the effectiveness of leveraging existing real-world connections to facilitate link acquisition and stating that offline relationships are more likely to help with online promotion. ', 'The significance of link quality over quantity is discussed, emphasizing the value of links from trusted sources and the potential negative impact of links from unreliable or low-quality sources, providing insights into evaluating the source of inbound links for link building strategies. ']}], 'duration': 1177.779, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn06472383.jpg', 'highlights': ['Google provides search volume and seasonality for keywords, offering related keywords like healthy food, healthy eating, and how to lose weight, with billions of pages related to healthy diet recipes.', 'Wikipedia serves as a platform for finding relevant keywords in various sections like meta descriptions, first paragraph, content section, see also section, and references section, providing an abundance of information for keyword ideas and LSI related keywords.', "Reddit, with the help of subreddits and the Keyword It tool, allows individuals to find relevant keywords with high search volume, serving as an alternative to Google's Keyword Planner.", "Competitor analysis using tools like Moz's Keyword Explorer helps in identifying search volume, difficulty, organic click-through rate, and top-ranking pages for specific keywords, enabling strategic keyword targeting.", 'The importance of keyword research emphasizes the significance of high volume, low competition, relevancy, and commercial intent for keywords, and recommends focusing on longer tail keywords for quality traffic and higher engagement.', 'Provides alternative platforms like Quora, Google suggestions, Wikipedia, Reddit, Moz, and SEMrush for finding relevant keywords, with an emphasis on using LSI keywords and avoiding highly competitive keywords.', 'Advises grouping keywords into themes for better content relevance and opportunities to be found for a variety of keywords.', 'Discusses the historical and current difficulty in influencing hyperlinks, emphasizing the time-consuming and difficult nature of link building, and suggests creating link-worthy content, proactive off-site engagement, and utilizing offline relationships as general principles for link building.', '80% of the focus dedicated to content creation and the objective to produce content that compels others to link back, showcasing the power of compelling content in gaining links.', 'Engaging offsite is found to be an effective link building strategy, leveraging human relationships and interactions on social media to establish genuine connections that eventually result in link back to the website, highlighting the importance of offsite engagement for successful link acquisition.', 'The importance of building relationships offline is highlighted as a clever and reliable strategy for gaining links, emphasizing the effectiveness of leveraging existing real-world connections to facilitate link acquisition and stating that offline relationships are more likely to help with online promotion.', 'The significance of link quality over quantity is discussed, emphasizing the value of links from trusted sources and the potential negative impact of links from unreliable or low-quality sources, providing insights into evaluating the source of inbound links for link building strategies.']}, {'end': 9285.835, 'segs': [{'end': 7851.848, 'src': 'embed', 'start': 7823.386, 'weight': 0, 'content': [{'end': 7826.73, 'text': 'My biggest problem with it is that you cannot calculate an accurate ROI on this.', 'start': 7823.386, 'duration': 3.344}, {'end': 7830.295, 'text': "So if you spend $1 on this, you don't know if you're going to make $1 or $2 back.", 'start': 7827.091, 'duration': 3.204}, {'end': 7831.316, 'text': 'You have no idea.', 'start': 7830.615, 'duration': 0.701}, {'end': 7832.818, 'text': "There's no way to accurately measure this.", 'start': 7831.376, 'duration': 1.442}, {'end': 7835.921, 'text': 'So you have no idea if this is valuable to you or not.', 'start': 7833.138, 'duration': 2.783}, {'end': 7842.443, 'text': "As opposed to, if you're creating valuable content, you can measure that, and you can directly tie it to sales.", 'start': 7837.2, 'duration': 5.243}, {'end': 7848.506, 'text': 'So your money, dollar for dollar, is spent much, much more effectively on content than it is on buying links.', 'start': 7842.903, 'duration': 5.603}, {'end': 7851.848, 'text': 'So I highly recommend do not spend your time or your money buying links.', 'start': 7848.766, 'duration': 3.082}], 'summary': 'Invest in valuable content for better roi, not buying links.', 'duration': 28.462, 'max_score': 7823.386, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn07823386.jpg'}, {'end': 8022.221, 'src': 'embed', 'start': 7992.379, 'weight': 4, 'content': [{'end': 7996.32, 'text': 'Links are also a method of citing other content.', 'start': 7992.379, 'duration': 3.941}, {'end': 8005.549, 'text': 'When we quote somebody, when we use information that we have found somewhere else, we cite that information to give credit to the original author.', 'start': 7997.162, 'duration': 8.387}, {'end': 8014.356, 'text': "Typically, online, we do that with a link so that if someone wants to see the original source document, it's available to them.", 'start': 8006.37, 'duration': 7.986}, {'end': 8022.221, 'text': 'That also helps to provide credibility to you, credibility to the author of the original source,', 'start': 8014.977, 'duration': 7.244}], 'summary': 'Citing with links provides credibility and access to original sources.', 'duration': 29.842, 'max_score': 7992.379, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn07992379.jpg'}, {'end': 8131.547, 'src': 'embed', 'start': 8101.256, 'weight': 3, 'content': [{'end': 8107.342, 'text': "You'll notice off to the left, I have something in all blue text and underlined, which most people will recognize as a link.", 'start': 8101.256, 'duration': 6.086}, {'end': 8118.333, 'text': "You see, when it is in between the document location and the closing of the link tag, the text you have in there is what's called anchor text.", 'start': 8108.503, 'duration': 9.83}, {'end': 8131.547, 'text': 'You see, instead of publishing the document location and the full URL of the document, we can put the link within text and create anchor text.', 'start': 8119.383, 'duration': 12.164}], 'summary': 'Anchor text uses links in text to improve user experience.', 'duration': 30.291, 'max_score': 8101.256, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn08101256.jpg'}, {'end': 8210.654, 'src': 'embed', 'start': 8181.184, 'weight': 5, 'content': [{'end': 8190.748, 'text': 'search engines look to see what words are being used in the link and how relevant those words are to the document that is being linked.', 'start': 8181.184, 'duration': 9.564}, {'end': 8194.509, 'text': 'It also looks to see where is the link.', 'start': 8192.029, 'duration': 2.48}, {'end': 8198.671, 'text': 'Is it in the editorial information in the article??', 'start': 8195.29, 'duration': 3.381}, {'end': 8200.831, 'text': 'Is it part of the navigation??', 'start': 8199.571, 'duration': 1.26}, {'end': 8203.832, 'text': 'Is it in a sidebar or is it an ad?', 'start': 8201.731, 'duration': 2.101}, {'end': 8210.654, 'text': 'And then also search engines are looking to see if this is a text link or an image link.', 'start': 8205.191, 'duration': 5.463}], 'summary': 'Search engines analyze link relevance, placement, and type for ranking.', 'duration': 29.47, 'max_score': 8181.184, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn08181184.jpg'}, {'end': 8352.84, 'src': 'embed', 'start': 8322.832, 'weight': 6, 'content': [{'end': 8327.894, 'text': 'The search engines are trying to do the same thing with the links that we publish on our websites.', 'start': 8322.832, 'duration': 5.062}, {'end': 8335.736, 'text': "They're trying to determine who is the most trustworthy and relevant, based on the recommendations,", 'start': 8328.654, 'duration': 7.082}, {'end': 8340.699, 'text': 'referrals and citations of other websites to other websites.', 'start': 8335.736, 'duration': 4.963}, {'end': 8343.459, 'text': 'Who are the websites that are trusted?', 'start': 8341.7, 'duration': 1.759}, {'end': 8344.321, 'text': 'that are authorities?', 'start': 8343.459, 'duration': 0.862}, {'end': 8352.84, 'text': 'The search engines are trying to do from a technical, algorithmic standpoint, what we do naturally from a human standpoint.', 'start': 8345.233, 'duration': 7.607}], 'summary': 'Search engines aim to assess trustworthiness and relevance using recommendations and citations from other websites.', 'duration': 30.008, 'max_score': 8322.832, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn08322832.jpg'}, {'end': 8834.761, 'src': 'embed', 'start': 8813.25, 'weight': 1, 'content': [{'end': 8827.7, 'text': 'the reason why they do it is that the links contained in the editorial space are considered to be more relevant in terms of linking to other websites than any of the other types of links on your web page.', 'start': 8813.25, 'duration': 14.45}, {'end': 8834.761, 'text': "search engines don't consider all parts of the page to be equally relevant, which is okay, because neither do humans.", 'start': 8828.26, 'duration': 6.501}], 'summary': 'Editorial links are more relevant for linking to other websites than any other types of links.', 'duration': 21.511, 'max_score': 8813.25, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn08813250.jpg'}, {'end': 8932.414, 'src': 'embed', 'start': 8902.703, 'weight': 2, 'content': [{'end': 8903.363, 'text': "It's functional.", 'start': 8902.703, 'duration': 0.66}, {'end': 8904.804, 'text': 'The same thing with the footer.', 'start': 8903.843, 'duration': 0.961}, {'end': 8908.967, 'text': "And as humans, we're reading the content that you have in your article.", 'start': 8905.345, 'duration': 3.622}, {'end': 8914.091, 'text': "And if you link to another source, well, you've provided us with utility.", 'start': 8909.408, 'duration': 4.683}, {'end': 8922.378, 'text': "But it's contextual utility because you're citing where you found information or you're citing an additional source.", 'start': 8914.752, 'duration': 7.626}, {'end': 8932.414, 'text': 'or you are linking to an example and it enables me as a human to see that, understand it and if i need that additional information,', 'start': 8923.198, 'duration': 9.216}], 'summary': 'Content links provide contextual utility for humans, enhancing understanding and access to additional information.', 'duration': 29.711, 'max_score': 8902.703, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn08902703.jpg'}], 'start': 7650.162, 'title': 'Effective link building strategies', 'summary': 'Covers link building best practices, effective strategies and evaluation, developing authority and generating links, understanding website links, relevance, and algorithm refinements, emphasizing the need for quality over quantity and the evolving criteria for determining link relevance.', 'chapters': [{'end': 7842.443, 'start': 7650.162, 'title': 'Link building best practices', 'summary': 'Explains the importance of natural linking patterns, the impact of rel nofollow attribute, and the pitfalls of spammy and purchased links in link building, emphasizing the need for quality over quantity.', 'duration': 192.281, 'highlights': ['Natural linking patterns are crucial for SEO, and linking out to trusted sources is encouraged. Search engines look for natural linking patterns, so linking out to trusted sources is beneficial for SEO.', 'The rel nofollow attribute was introduced to combat comment spam, and links with this attribute do not pass any credit for SEO. The rel nofollow attribute was created to combat comment spam, and links with this attribute do not contribute to SEO credit.', 'Links from social media are often valueless for SEO due to being either hidden from search engines or having the rel nofollow attribute. Links from social media are often valueless for SEO due to being hidden from search engines or having the rel nofollow attribute.', 'Spammy links and buying links are not recommended as they are not a best practice, do not provide long-term benefits, and lack measurable ROI. Spammy links and buying links are not recommended due to their lack of long-term benefits and measurable ROI.']}, {'end': 8386.867, 'start': 7842.903, 'title': 'Effective link strategies and evaluation', 'summary': 'Emphasizes the ineffectiveness of buying links and the minimal impact of reciprocal links, stressing the importance of natural linking, while also exploring the functional and human aspects of links, and how search engines evaluate and utilize them.', 'duration': 543.964, 'highlights': ['Links serve as the primary means of navigation online and are a method of citing other content, providing credibility and assigning importance to the original source. Links are the main method of navigation online and are used to cite other content, assigning importance and providing credibility to the original source.', 'Reciprocal links are not generally as good as one-way links, and trying to build all links reciprocally is not worthy of time or investment. Reciprocal links are not as effective as one-way links, and investing time in building reciprocal links is not worthwhile.', 'Search engines assess content based on how websites link to one another, evaluating the relevance and location of the links, as well as the behavior of visitors from different link sources. Search engines evaluate content based on how websites link to one another, considering the relevance and location of links, as well as the behavior of visitors from different link sources.', 'Links not only provide a clear structure of websites and how pages relate to each other but also play a vital role in adding additional relevance to linking content through anchor text. Links offer a clear website structure and contribute to relevance through anchor text, indicating the relationship between pages.', 'The chapter emphasizes the importance of links mirroring human judgment and providing helpful resources for readers, rather than focusing on building false relevance for search engines. The focus is on links mirroring human judgment and being helpful resources for readers, rather than artificially building relevance for search engines.']}, {'end': 8723.629, 'start': 8387.85, 'title': 'Developing authority and generating links', 'summary': 'Discusses the importance of developing authority through good content to earn credible and authoritative links, which can drive brand exposure, improve rankings, and lead to business conversions.', 'duration': 335.779, 'highlights': ['Good content is the best way to develop links, as it earns credibility and authority, leading to recommendations and shares. Creating valuable, informative, educational, and entertaining content leads people to recommend and share, earning authoritative and credible links.', 'Links serve multiple benefits, including driving brand exposure, improving rankings, and driving business conversions. Incoming links can drive brand exposure, improve rankings, and drive sales or leads, providing multiple benefits for the website.', 'Different types of links provide various benefits, such as navigational links, sidebar links, editorial links, call-to-action links, social links, and reciprocal links. The chapter breaks down different types of links, including navigational, sidebar, editorial, call-to-action, social, and reciprocal links, each serving specific purposes and benefits.']}, {'end': 8999.633, 'start': 8724.449, 'title': 'Understanding website links', 'summary': 'Discusses the relevance of different types of website links, emphasizing the importance of editorial links for search engines and humans, and the evolution of search engine algorithms to prioritize link relevance over quantity.', 'duration': 275.184, 'highlights': ['Search engines prioritize editorial links as highly relevant for linking to other websites, unlike navigation, sidebar, and footer links. Search engines consider links within editorial content to be more important for linking to other websites, highlighting their relevance over other types of links on the web page.', 'Early search engine algorithms counted the amount of links, but over time, they have evolved to prioritize link relevance over quantity. The evolution of search engine algorithms has shifted focus from the sheer volume of links to the relevance of links, in response to people accumulating links solely for affecting their rankings.', 'Advertising links are part of an entirely different ecosystem and are typically served through an ad server. Advertising links, such as ads and banners, are part of a separate ecosystem and are usually served through an ad server, distinct from functional website links.']}, {'end': 9285.835, 'start': 8999.633, 'title': 'Link relevance and algorithm refinements', 'summary': 'Discusses the evolving criteria for determining link relevance, including factors such as source authority, contextual matching, link age, and link profile analysis, with a focus on understanding customer behavior and optimizing link management.', 'duration': 286.202, 'highlights': ['The importance of understanding the source of the link, the text matching, and contextual relevance is emphasized for determining link relevance and credibility. ', 'The significance of link age and the ongoing refinements in search engine evaluations of links are highlighted, stressing the need to adapt to changes and avoid gaming the system through false relevance creation. ', 'The use of a link management program, such as Linkdex, to track and analyze incoming links for understanding link profile, competitor comparison, and customer behavior is recommended for search engine optimizers. ', 'Insight into customer behavior based on the source of the link, with blogs, news sites, and articles being identified as sources with higher potential for customer conversion due to contextual relevance. ']}], 'duration': 1635.673, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn07650162.jpg', 'highlights': ['Creating valuable content earns authoritative and credible links.', 'Links drive brand exposure, improve rankings, and drive business conversions.', 'Search engines prioritize editorial links as highly relevant for linking to other websites.', 'Search engines have evolved to prioritize link relevance over quantity.', 'Understanding the source, text matching, and contextual relevance is crucial for determining link credibility.', 'Adapt to ongoing refinements in search engine evaluations and avoid gaming the system through false relevance creation.', 'Using a link management program like Linkdex is recommended for understanding link profile and customer behavior.']}, {'end': 13704.432, 'segs': [{'end': 9310.421, 'src': 'embed', 'start': 9285.835, 'weight': 21, 'content': [{'end': 9291.657, 'text': 'which means there is a highly contextual reason for someone to click that link.', 'start': 9285.835, 'duration': 5.822}, {'end': 9300.46, 'text': "also, what it means is that there's a lot less competition for that link when my link is in that article.", 'start': 9291.657, 'duration': 8.803}, {'end': 9304.281, 'text': 'compare that with social news or any type of social site.', 'start': 9300.46, 'duration': 3.821}, {'end': 9310.421, 'text': "You see, when you're on a social site and you're looking at your social stream of information,", 'start': 9305.319, 'duration': 5.102}], 'summary': 'Contextual links have less competition, unlike social sites.', 'duration': 24.586, 'max_score': 9285.835, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn09285835.jpg'}, {'end': 9388.271, 'src': 'embed', 'start': 9337.233, 'weight': 6, 'content': [{'end': 9346.116, 'text': "but they only tend to view one page and leave immediately because they're looking to see what was interesting and then they move on to the next subject.", 'start': 9337.233, 'duration': 8.883}, {'end': 9352.238, 'text': "That's the difference between how people react based on where they come from.", 'start': 9347.596, 'duration': 4.642}, {'end': 9359.959, 'text': "And so when I'm measuring links, I'm looking to see which links do I have? What's the source?", 'start': 9353.174, 'duration': 6.785}, {'end': 9366.264, 'text': 'And then how do those sources behave differently from one another and why?', 'start': 9360.74, 'duration': 5.524}, {'end': 9374.751, 'text': "You see, if I find that I'm getting links from sources that people are staying longer, doing more and converting at a higher rate,", 'start': 9367.345, 'duration': 7.406}, {'end': 9382.577, 'text': "then I'm going to continue to focus on building links in those areas, because it directly affects how I monetize my website.", 'start': 9374.751, 'duration': 7.826}, {'end': 9388.271, 'text': "so here's a strategy.", 'start': 9385.45, 'duration': 2.821}], 'summary': 'Analyzing link sources for higher engagement and conversion rates to optimize website monetization.', 'duration': 51.038, 'max_score': 9337.233, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn09337233.jpg'}, {'end': 9504.81, 'src': 'embed', 'start': 9475.655, 'weight': 13, 'content': [{'end': 9484.508, 'text': 'One link from one high quality website can be worth hundreds or thousands of mid to low quality links.', 'start': 9475.655, 'duration': 8.853}, {'end': 9489.255, 'text': "Ultimately, it's about quality, not quantity.", 'start': 9485.59, 'duration': 3.665}, {'end': 9497.243, 'text': 'One of the things that I will do utilizing my link software is look at the context of the link.', 'start': 9491.818, 'duration': 5.425}, {'end': 9499.905, 'text': 'I want to see how relevant this is.', 'start': 9498.084, 'duration': 1.821}, {'end': 9504.81, 'text': 'So, as I said, if I want to find a high, relevant website,', 'start': 9500.626, 'duration': 4.184}], 'summary': 'Quality links are more valuable; software assesses link context for relevance.', 'duration': 29.155, 'max_score': 9475.655, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn09475655.jpg'}, {'end': 9619.519, 'src': 'embed', 'start': 9591.491, 'weight': 19, 'content': [{'end': 9598.176, 'text': 'This is just a means of measuring what you have, as well as comparing it to your competitors and other websites.', 'start': 9591.491, 'duration': 6.685}, {'end': 9603.069, 'text': "Now here's some best practices.", 'start': 9601.488, 'duration': 1.581}, {'end': 9608.492, 'text': "When I'm optimizing anchor text, I want to maintain contextual relevance.", 'start': 9603.729, 'duration': 4.763}, {'end': 9617.178, 'text': "So I want to use text in the text link and I want to explain to people what they're linking to,", 'start': 9609.153, 'duration': 8.025}, {'end': 9619.519, 'text': "what they're going to find when they click on that link.", 'start': 9617.178, 'duration': 2.341}], 'summary': 'Measuring and comparing website content and best practices for optimizing anchor text.', 'duration': 28.028, 'max_score': 9591.491, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn09591491.jpg'}, {'end': 9946.023, 'src': 'embed', 'start': 9919.741, 'weight': 0, 'content': [{'end': 9928.608, 'text': 'They offer tools for comparison to see which domains are linking to you, what type of link it is, and on which pages those links are listed.', 'start': 9919.741, 'duration': 8.867}, {'end': 9935.754, 'text': "They'll also report newly acquired links in the past 30, 60, 90 days or something similar to that.", 'start': 9929.289, 'duration': 6.465}, {'end': 9946.023, 'text': 'The purpose of link management software is to help you assess high quality domains versus low quality domains in terms of importance and relevance.', 'start': 9936.495, 'duration': 9.528}], 'summary': 'Link management software provides tools for comparing linking domains, reporting new links, and assessing domain quality.', 'duration': 26.282, 'max_score': 9919.741, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn09919741.jpg'}, {'end': 10618.175, 'src': 'embed', 'start': 10588.137, 'weight': 16, 'content': [{'end': 10596.12, 'text': 'Those are websites that link to me, that have a lot of influence, not necessarily in my industry,', 'start': 10588.137, 'duration': 7.983}, {'end': 10604.563, 'text': 'but high influence based on the amount of people that link to them as an authority on many different subjects.', 'start': 10596.12, 'duration': 8.443}, {'end': 10609.045, 'text': 'The next way that it groups that is based on relevance.', 'start': 10605.503, 'duration': 3.542}, {'end': 10618.175, 'text': 'Now this is when it looks at the match of my content versus the content of the other website.', 'start': 10610.071, 'duration': 8.104}], 'summary': 'Websites are grouped by influence and relevance based on linking and content match.', 'duration': 30.038, 'max_score': 10588.137, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn010588137.jpg'}, {'end': 10717.921, 'src': 'embed', 'start': 10691.36, 'weight': 17, 'content': [{'end': 10700.667, 'text': 'Do these visitors stay longer than average? Do they convert more than average? I went to look at the quality of traffic based on the source.', 'start': 10691.36, 'duration': 9.307}, {'end': 10707.158, 'text': 'next, i want to look at the incoming links from those other websites.', 'start': 10702.017, 'duration': 5.141}, {'end': 10717.921, 'text': 'number one i want to make sure that the incoming link from the other site is both accurate and relevant, meaning the text that is used in the link.', 'start': 10707.158, 'duration': 10.763}], 'summary': 'Analyzing visitor stay duration and conversion rates based on traffic sources, also evaluating accuracy and relevance of incoming links.', 'duration': 26.561, 'max_score': 10691.36, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn010691360.jpg'}, {'end': 10829.197, 'src': 'embed', 'start': 10797.666, 'weight': 15, 'content': [{'end': 10806.888, 'text': 'but also if there is any contact information, such as address, phone number, a description of your business and any content.', 'start': 10797.666, 'duration': 9.222}, {'end': 10810.109, 'text': "make sure it's accurate and it all points to the right place.", 'start': 10806.888, 'duration': 3.221}, {'end': 10817.212, 'text': 'Another way to look for links is to simply go to a search engine and start doing searches.', 'start': 10811.57, 'duration': 5.642}, {'end': 10829.197, 'text': 'Search for your company, your business, your company name and look for websites that may mention you but do not have a live link to your website.', 'start': 10818.253, 'duration': 10.944}], 'summary': 'Ensure accurate and linked contact information for business. use search engines to find unlinked mentions.', 'duration': 31.531, 'max_score': 10797.666, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn010797666.jpg'}, {'end': 11157.225, 'src': 'embed', 'start': 11128.604, 'weight': 20, 'content': [{'end': 11140.373, 'text': 'we all know that it will benefit you, but when you present your link request, you need to offer value and a benefit for others to link to you.', 'start': 11128.604, 'duration': 11.769}, {'end': 11148.859, 'text': 'so be sure that you present it in a way that is beneficial and good for those people that will be adding the link.', 'start': 11140.373, 'duration': 8.486}, {'end': 11157.225, 'text': "they're the ones that have to take the work to do it and they're also the ones that are adding a recommendation for you and your business.", 'start': 11148.859, 'duration': 8.366}], 'summary': 'When requesting a link, offer value and benefit to the linker and make it beneficial for them.', 'duration': 28.621, 'max_score': 11128.604, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn011128604.jpg'}, {'end': 11871.936, 'src': 'embed', 'start': 11848.519, 'weight': 22, 'content': [{'end': 11856.786, 'text': "And so, for example, if you're searching for online marketing, you will get results related for digital marketing on search engine pages.", 'start': 11848.519, 'duration': 8.267}, {'end': 11865.753, 'text': "Why?? Because RankBrain will interpret that particular keyword and they're trying to basically match, based on all the data they collected,", 'start': 11856.966, 'duration': 8.787}, {'end': 11868.594, 'text': 'what words or phrases might have a similar meaning.', 'start': 11866.133, 'duration': 2.461}, {'end': 11871.936, 'text': 'So online marketing, digital marketing have similar meanings.', 'start': 11868.714, 'duration': 3.222}], 'summary': 'Rankbrain interprets keywords to match similar meanings for online marketing and digital marketing.', 'duration': 23.417, 'max_score': 11848.519, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn011848519.jpg'}, {'end': 12393.174, 'src': 'embed', 'start': 12364.277, 'weight': 14, 'content': [{'end': 12375.246, 'text': 'the metrics include the total clicks, or i must say, clicks, impressions, average ctr and average position.', 'start': 12364.277, 'duration': 10.969}, {'end': 12382.912, 'text': 'impressions provides the data on how many times your websites appears in the search results.', 'start': 12375.246, 'duration': 7.666}, {'end': 12389.472, 'text': 'as you can see here, The graph shows the number of times this website has appeared in the search results.', 'start': 12382.912, 'duration': 6.56}, {'end': 12393.174, 'text': 'The next metric we have is clicks.', 'start': 12390.552, 'duration': 2.622}], 'summary': 'Metrics include total clicks, impressions, average ctr, and average position. impressions measure website appearances in search results.', 'duration': 28.897, 'max_score': 12364.277, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn012364277.jpg'}, {'end': 13334.717, 'src': 'embed', 'start': 13300.834, 'weight': 1, 'content': [{'end': 13313.294, 'text': 'some redirect error that search console shows up are the redirect chain that was too long, redirect, true redirect url that exists,', 'start': 13300.834, 'duration': 12.46}, {'end': 13319.776, 'text': 'maximum url length and bad or empty url in the redirect chain.', 'start': 13313.294, 'duration': 6.482}, {'end': 13327.459, 'text': 'so all these error means that the redirections are not working properly and so there is a need to fix them.', 'start': 13319.776, 'duration': 7.683}, {'end': 13334.717, 'text': 'say suppose, for example, you have added too many redirects from one page to another.', 'start': 13328.132, 'duration': 6.585}], 'summary': 'Search console shows redirect errors due to long chains, maximum url length, and bad/empty urls, indicating need for fixing redirections.', 'duration': 33.883, 'max_score': 13300.834, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn013300834.jpg'}, {'end': 13506.03, 'src': 'embed', 'start': 13471.855, 'weight': 2, 'content': [{'end': 13486.208, 'text': 'talking about 404 or page not found error this error mainly occurs when you delete the page from your website but the url of the page still exists in the site map.', 'start': 13471.855, 'duration': 14.353}, {'end': 13501.288, 'text': 'this error can be solved by simply removing the url or removing the 404 url from the site map or redirecting the url to a new page.', 'start': 13488.163, 'duration': 13.125}, {'end': 13506.03, 'text': 'this will help to avoid the further errors in near future.', 'start': 13501.288, 'duration': 4.742}], 'summary': '404 error occurs when deleted page url exists in sitemap. resolve by removing url or redirecting to new page to prevent future errors.', 'duration': 34.175, 'max_score': 13471.855, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn013471855.jpg'}, {'end': 13704.432, 'src': 'embed', 'start': 13678.82, 'weight': 3, 'content': [{'end': 13685.528, 'text': 'All you need to do is on your website specify one name for your business, one address, and one phone number.', 'start': 13678.82, 'duration': 6.708}, {'end': 13691.716, 'text': 'And then, when you put that into different directories like Yelp or Yellow Pages, or whatever you may be using,', 'start': 13686.309, 'duration': 5.407}, {'end': 13701.011, 'text': 'You need to make sure that you have exactly, letter for letter, the same name and the same address and the same phone number.', 'start': 13692.728, 'duration': 8.283}, {'end': 13704.432, 'text': 'Unfortunately, this gets convoluted.', 'start': 13701.791, 'duration': 2.641}], 'summary': 'Consistent business name, address, and phone number across directories is crucial for online presence.', 'duration': 25.612, 'max_score': 13678.82, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn013678820.jpg'}], 'start': 9285.835, 'title': 'Effective link building strategies and seo metrics', 'summary': 'Delves into link building strategies, emphasizing contextual relevance, high-quality links, and optimizing anchor text. it also covers backlink analysis, marketing strategies, google algorithms, google search console, and seo metrics, providing insights for improving search engine results and website visibility.', 'chapters': [{'end': 9619.519, 'start': 9285.835, 'title': 'Link building strategies for higher conversions', 'summary': 'Discusses the importance of contextual relevance in link building, emphasizing the impact of link sources on visitor behavior and conversion rates, and the significance of high authority and relevant websites. it also highlights the value of quality over quantity in link building and the importance of optimizing anchor text for contextual relevance.', 'duration': 333.684, 'highlights': ['The significance of high authority and relevant websites The speaker emphasizes the importance of focusing on high authority websites such as industry publications, news sites, and education sites, which are considered high authority blogs, articles, and news sites, as they can provide visitors that stay, engage with the content, and eventually convert at a higher rate.', 'Quality over quantity in link building The speaker emphasizes the value of one link from a high-quality website, stating that it can be worth hundreds or thousands of mid to low-quality links, highlighting the importance of quality over quantity in link building.', "Importance of contextual relevance in link building The speaker stresses the significance of maintaining contextual relevance when optimizing anchor text, aiming to use text in the text link to explain to people what they're linking to and what they're going to find when they click on that link."]}, {'end': 10021.189, 'start': 9620.239, 'title': 'Optimizing anchor text and link management', 'summary': 'Discusses the importance of using alt attributes for images as links, contextual relevance of link text and source page, avoiding overuse of keywords and repetitive anchor text, and the significance of high-quality links in link management, along with tools like linkdex and google analytics for tracking backlinks.', 'duration': 400.95, 'highlights': ["Using alt attributes for images as links is crucial, as it not only provides necessary information when the image doesn't show up, but also offers a slight benefit for SEO by utilizing alt attributes (quantifiable data: SEO benefit)", 'Contextual relevance of link text and source page is emphasized to avoid overuse of keywords, repetitive anchor text, and multiple links to the same destination, as it can lead to downgrading or penalization by search engine algorithms (quantifiable data: risk of downgrading or penalization)', 'Creating high-quality links with high-quality content is recommended, while avoiding poor or low-quality links, and utilizing tools like Linkdex, Moz, Raven, Advanced Link Manager, Majestic SEO, and Google Analytics for managing and measuring backlinks (quantifiable data: recommendation for high-quality links, list of link management tools)', 'Link management tools help in assessing high quality domains versus low quality domains in terms of importance and relevance, provide filters and management tools for insights about linking sites, and catalog all incoming links, organize them, format them, and report back to the user (quantifiable data: functions of link management tools)', 'Linkdex is used for monitoring and reporting on backlinking, providing insights such as the total amount of incoming links, the number of domains linking, and the average number of links from each domain (quantifiable data: insights provided by Linkdex)']}, {'end': 11006.791, 'start': 10021.189, 'title': 'Analyzing and optimizing your backlink profile', 'summary': 'Emphasizes the importance of analyzing backlink profiles by looking at the total domains and links, type of links, timeline, domain influence, keyword relevance, and competitor comparison, followed by methods to find inbound link opportunities and evaluate existing links through automated tools and analytics.', 'duration': 985.602, 'highlights': ['The chapter emphasizes the importance of analyzing backlink profiles by looking at the total domains and links, type of links, timeline, domain influence, keyword relevance, and competitor comparison.', 'Automated tools like Linkdex, Moz, Raven, or Advanced Link Manager can help in cataloging incoming links to evaluate the backlink profile.', 'Analyzing the type of link sources such as high influence domains and relevance based on content match is crucial in evaluating backlinks.', 'Analyzing visitor activity through analytics is essential to identify effective domains and their impact on business and conversions.', 'Methods to find inbound link opportunities include searching for unlinked mentions, contacting website managers for accurate and relevant link text, and leveraging business listings and associations for link building.']}, {'end': 11789.486, 'start': 11006.791, 'title': 'Effective marketing strategies and google algorithm insights', 'summary': 'Outlines effective marketing strategies, such as client testimonials and community engagement, and emphasizes the importance of creating valuable content for link building. it also delves into the google algorithms, highlighting the significance of google panda and penguin in improving search engine results.', 'duration': 782.695, 'highlights': ['The best way to build links is by creating valuable content, such as infographics, videos, top 10 lists, and articles, which people like and share, resulting in high-value links. Creating valuable content, such as infographics and articles, that people like and share can lead to high-value links, improving search engine ranking and visibility.', 'Google uses advanced algorithms, including Google Panda and Penguin, to deliver high-quality search results, emphasizing the removal of low-quality or duplicate content and combating poor link schemes and keyword stuffing. Google employs advanced algorithms, such as Google Panda and Penguin, to ensure high-quality search results by removing low-quality or duplicate content and combating poor link schemes and keyword stuffing.', "Google constantly tweaks its algorithms, with major changes released a few times a year, aiming to provide a better ecosystem for end users, thereby enhancing search engine accuracy and user experience. Google continuously adjusts its algorithms, with major updates rolled out periodically to improve the search engine's ecosystem, ultimately enhancing search accuracy and user experience."]}, {'end': 12425.723, 'start': 11789.486, 'title': 'Google search console & seo basics', 'summary': 'Discusses the importance of quality content for search engine ranking, the role of rankbrain in interpreting search queries, and the significance of google search console in optimizing website visibility and indexing.', 'duration': 636.237, 'highlights': ["Google Search Console is crucial for optimizing website visibility, indexing, and detecting crawl errors, and it's important for SEO. Google Search Console is mainly responsible for optimizing a website for its visibility, indexing website, detecting crawl errors, fixing indexing problems, sending updated content or pages for indexing, generating search traffic reports, generating alerts for issues related to indexing, and providing the list of sites linking to the website. It is crucial for SEO.", 'RankBrain interprets search queries, matches similar meanings, and influences search engine results based on machine learning. RankBrain is a processing algorithm that interprets search queries, matches similar meanings, and influences search engine results using machine learning. It helps in presenting relevant results to users by understanding the context and meaning of search queries.', 'Quality content is essential for search engine ranking, and keyword stuffing dilutes content quality. Quality content is crucial for search engine ranking. Keyword stuffing dilutes the quality of content, and having quality content indexed leads to users finding relevant results and returning to the search engine for more, ultimately resulting in presenting quality content.']}, {'end': 13704.432, 'start': 12425.723, 'title': 'Seo metrics and search console', 'summary': 'Explains various metrics like clicks, impressions, ctr, and average position, along with the significance of dimensions, sitemaps, robots.txt file, and rich results status reports. additionally, it discusses the demand for google search console skills in the seo industry and the importance of local seo, with a focus on the nap (name, address, phone number) acronym.', 'duration': 1278.709, 'highlights': ['The average salary of an SEO expert with Google Search Console skills in the US is $53,000 to $78,000 per annum, and in India is $2,76,000 per annum. The significant average salary data of SEO experts with Google Search Console skills, indicating the demand and value of this expertise in the industry.', 'The percentage of searches on smartphones accounts for more than 60% of searches every day. The substantial impact of smartphone searches, indicating the prevalence and importance of mobile optimization in SEO strategies.', 'The acronym NAP, which stands for name, address, and phone number, is critically important for local SEO, emphasizing the significance of consistency in business information across different directories. The crucial role of the NAP acronym in local SEO, highlighting the emphasis on consistency in business information across various platforms for local visibility and search engine accuracy.', 'The URL inspection tool in the Search Console allows checking the status of the URL, viewing rendered and live versions, and requesting indexing for a URL. Detailed functionalities of the URL inspection tool in the Search Console, indicating its importance in understanding the status and indexing of URLs.']}], 'duration': 4418.597, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn09285835.jpg', 'highlights': ['The speaker emphasizes the importance of focusing on high authority websites such as industry publications, news sites, and education sites, which are considered high authority blogs, articles, and news sites, as they can provide visitors that stay, engage with the content, and eventually convert at a higher rate.', 'The speaker emphasizes the value of one link from a high-quality website, stating that it can be worth hundreds or thousands of mid to low-quality links, highlighting the importance of quality over quantity in link building.', "The speaker stresses the significance of maintaining contextual relevance when optimizing anchor text, aiming to use text in the text link to explain to people what they're linking to and what they're going to find when they click on that link.", "Using alt attributes for images as links is crucial, as it not only provides necessary information when the image doesn't show up, but also offers a slight benefit for SEO by utilizing alt attributes.", 'Contextual relevance of link text and source page is emphasized to avoid overuse of keywords, repetitive anchor text, and multiple links to the same destination, as it can lead to downgrading or penalization by search engine algorithms.', 'Creating high-quality links with high-quality content is recommended, while avoiding poor or low-quality links, and utilizing tools like Linkdex, Moz, Raven, Advanced Link Manager, Majestic SEO, and Google Analytics for managing and measuring backlinks.', 'Link management tools help in assessing high quality domains versus low quality domains in terms of importance and relevance, provide filters and management tools for insights about linking sites, and catalog all incoming links, organize them, format them, and report back to the user.', 'Linkdex is used for monitoring and reporting on backlinking, providing insights such as the total amount of incoming links, the number of domains linking, and the average number of links from each domain.', 'The chapter emphasizes the importance of analyzing backlink profiles by looking at the total domains and links, type of links, timeline, domain influence, keyword relevance, and competitor comparison.', 'Automated tools like Linkdex, Moz, Raven, or Advanced Link Manager can help in cataloging incoming links to evaluate the backlink profile.', 'Analyzing the type of link sources such as high influence domains and relevance based on content match is crucial in evaluating backlinks.', 'Analyzing visitor activity through analytics is essential to identify effective domains and their impact on business and conversions.', 'Methods to find inbound link opportunities include searching for unlinked mentions, contacting website managers for accurate and relevant link text, and leveraging business listings and associations for link building.', 'The best way to build links is by creating valuable content, such as infographics, videos, top 10 lists, and articles, which people like and share, resulting in high-value links.', 'Google uses advanced algorithms, including Google Panda and Penguin, to deliver high-quality search results, emphasizing the removal of low-quality or duplicate content and combating poor link schemes and keyword stuffing.', 'Google constantly tweaks its algorithms, with major changes released a few times a year, aiming to provide a better ecosystem for end users, thereby enhancing search engine accuracy and user experience.', "Google Search Console is crucial for optimizing website visibility, indexing, and detecting crawl errors, and it's important for SEO.", 'RankBrain interprets search queries, matches similar meanings, and influences search engine results based on machine learning.', 'Quality content is essential for search engine ranking, and keyword stuffing dilutes content quality.', 'The average salary of an SEO expert with Google Search Console skills in the US is $53,000 to $78,000 per annum, and in India is $2,76,000 per annum.', 'The percentage of searches on smartphones accounts for more than 60% of searches every day.', 'The acronym NAP, which stands for name, address, and phone number, is critically important for local SEO, emphasizing the significance of consistency in business information across different directories.', 'The URL inspection tool in the Search Console allows checking the status of the URL, viewing rendered and live versions, and requesting indexing for a URL.']}, {'end': 15631.891, 'segs': [{'end': 13949.177, 'src': 'embed', 'start': 13922.638, 'weight': 0, 'content': [{'end': 13928.241, 'text': 'So the first most important signal is this acronym again, NAP, name, address, and phone number.', 'start': 13922.638, 'duration': 5.603}, {'end': 13931.643, 'text': 'The key here is that consistency.', 'start': 13928.921, 'duration': 2.722}, {'end': 13935.068, 'text': 'The next thing is keywords and titles.', 'start': 13932.967, 'duration': 2.101}, {'end': 13940.672, 'text': "This is extremely convenient because it's something you should be doing for SEO anyway.", 'start': 13935.729, 'duration': 4.943}, {'end': 13945.955, 'text': "This is particular for title tags, which is something we've covered in the other videos.", 'start': 13941.532, 'duration': 4.423}, {'end': 13949.177, 'text': 'The next one is domain authority.', 'start': 13947.135, 'duration': 2.042}], 'summary': 'Consistent nap is crucial for seo, along with attention to keywords, titles, and domain authority.', 'duration': 26.539, 'max_score': 13922.638, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn013922638.jpg'}, {'end': 14006.052, 'src': 'embed', 'start': 13975.469, 'weight': 1, 'content': [{'end': 13977.791, 'text': 'The next one is inbound link signals.', 'start': 13975.469, 'duration': 2.322}, {'end': 13980.053, 'text': 'This again might sound familiar.', 'start': 13978.472, 'duration': 1.581}, {'end': 13984.196, 'text': 'The things that help you for traditional SEO do the same for local.', 'start': 13980.573, 'duration': 3.623}, {'end': 13986.438, 'text': 'The first one is anchor text.', 'start': 13984.817, 'duration': 1.621}, {'end': 13989.382, 'text': 'So this is one of the most important.', 'start': 13987.461, 'duration': 1.921}, {'end': 13994.105, 'text': "If you're a great restaurant, hopefully you're going to have lots of bloggers,", 'start': 13990.083, 'duration': 4.022}, {'end': 14000.189, 'text': 'lots of magazines and local online entities that are writing about you and linking to you.', 'start': 13994.105, 'duration': 6.084}, {'end': 14006.052, 'text': "They're naturally going to use your name and the name of your business in the review about you.", 'start': 14001.59, 'duration': 4.462}], 'summary': 'Inbound link signals, including anchor text, are crucial for local seo, with bloggers and magazines linking to businesses.', 'duration': 30.583, 'max_score': 13975.469, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn013975469.jpg'}, {'end': 14086.909, 'src': 'embed', 'start': 14054.165, 'weight': 7, 'content': [{'end': 14058.609, 'text': 'Schema is an agreed-upon programming standard by search engines,', 'start': 14054.165, 'duration': 4.444}, {'end': 14064.836, 'text': 'browsers and device manufacturers that directs the markup and display of specific content.', 'start': 14058.609, 'duration': 6.227}, {'end': 14073.624, 'text': "It's typically content that is repetitive by nature and therefore, if it's displayed in a consistent manner for all devices,", 'start': 14065.977, 'duration': 7.647}, {'end': 14078.208, 'text': 'browsers and operating systems to know the content, then they can display it properly.', 'start': 14073.624, 'duration': 4.584}, {'end': 14086.909, 'text': "You'll find it in addresses, contact cards, dates, e-commerce products, reviews, people, places, creative works, and more.", 'start': 14078.809, 'duration': 8.1}], 'summary': 'Schema standardizes content display for consistent presentation across devices and systems.', 'duration': 32.744, 'max_score': 14054.165, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn014054165.jpg'}, {'end': 14803.738, 'src': 'embed', 'start': 14772.03, 'weight': 2, 'content': [{'end': 14777.313, 'text': 'Well, we mean does it work on multiple devices, specifically mobile?', 'start': 14772.03, 'duration': 5.283}, {'end': 14783.676, 'text': 'So, depending on the device, your website hides, shows, shrinks, enlarges or moves content.', 'start': 14777.633, 'duration': 6.043}, {'end': 14791.164, 'text': "so that it conforms to the browser that that person's looking at on your web for your website.", 'start': 14784.176, 'duration': 6.988}, {'end': 14796.71, 'text': "so if somebody's looking on mobile at your website, you want to make sure that your website adjusts accordingly.", 'start': 14791.164, 'duration': 5.546}, {'end': 14803.738, 'text': "so you want to be able to, you know, test to make sure it's responsive, and so is content arranged based on importance.", 'start': 14796.71, 'duration': 7.028}], 'summary': 'Website responsiveness is crucial for multiple devices, ensuring content adjusts and is arranged by importance.', 'duration': 31.708, 'max_score': 14772.03, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn014772030.jpg'}, {'end': 14866.299, 'src': 'embed', 'start': 14837.842, 'weight': 3, 'content': [{'end': 14843.965, 'text': "and somebody has to maneuver their browser just to see your website, then chances are they're not going to come back.", 'start': 14837.842, 'duration': 6.123}, {'end': 14845.386, 'text': "chances are they're not going to convert.", 'start': 14843.965, 'duration': 1.421}, {'end': 14850.589, 'text': 'okay, so you want to be able to revise your device browser combinations.', 'start': 14845.386, 'duration': 5.203}, {'end': 14852.85, 'text': 'you want to make sure that everything works accordingly.', 'start': 14850.589, 'duration': 2.261}, {'end': 14855.551, 'text': 'You want to be able to test those fonts.', 'start': 14853.41, 'duration': 2.141}, {'end': 14856.752, 'text': 'make sure they look good.', 'start': 14855.551, 'duration': 1.201}, {'end': 14860.975, 'text': 'And then you also want to make sure that people can navigate.', 'start': 14857.273, 'duration': 3.702}, {'end': 14866.299, 'text': "So if they're on mobile, are they going to navigate just as easy as they can on desktop?", 'start': 14861.335, 'duration': 4.964}], 'summary': 'Optimize website for user experience across devices and ensure easy navigation.', 'duration': 28.457, 'max_score': 14837.842, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn014837842.jpg'}, {'end': 14924.989, 'src': 'embed', 'start': 14880.788, 'weight': 4, 'content': [{'end': 14881.549, 'text': 'Okay So.', 'start': 14880.788, 'duration': 0.761}, {'end': 14886.651, 'text': 'they load just as quick on desktop as they should on mobile and vice versa.', 'start': 14882.029, 'duration': 4.622}, {'end': 14889.571, 'text': 'so this should not take a long time to load.', 'start': 14886.651, 'duration': 2.92}, {'end': 14894.953, 'text': 'so, moving on from responsiveness on mobile to building a brand community.', 'start': 14889.571, 'duration': 5.382}, {'end': 14903.696, 'text': 'so brand community refers to a group of people who identify your brand and use your brand as a platform to exchange ideas and contribute content.', 'start': 14894.953, 'duration': 8.743}, {'end': 14910.44, 'text': 'some advantages of having a brand community are promoting brand evangelism and loyalty.', 'start': 14904.116, 'duration': 6.324}, {'end': 14913.722, 'text': 'it can be a source of feedback, loyalty and ideas.', 'start': 14910.44, 'duration': 3.282}, {'end': 14915.303, 'text': 'so build a community.', 'start': 14913.722, 'duration': 1.581}, {'end': 14919.285, 'text': 'build a brand community who you know identify with you.', 'start': 14915.303, 'duration': 3.982}, {'end': 14920.926, 'text': 'okay, so continue to.', 'start': 14919.285, 'duration': 1.641}, {'end': 14924.989, 'text': 'you know, treat these people as loyal customers.', 'start': 14920.926, 'duration': 4.063}], 'summary': 'Ensure quick load times on desktop and mobile. build a loyal brand community for feedback and promotion.', 'duration': 44.201, 'max_score': 14880.788, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn014880788.jpg'}, {'end': 15005.708, 'src': 'embed', 'start': 14976.887, 'weight': 5, 'content': [{'end': 14979.009, 'text': 'it can also provide pr opportunities.', 'start': 14976.887, 'duration': 2.122}, {'end': 14985.593, 'text': "so it's a chance for you, to you know, put out press releases based on the community that you built.", 'start': 14979.009, 'duration': 6.584}, {'end': 14991.898, 'text': 'so any brand, regardless of who it is, should be able to identify with your audience,', 'start': 14985.593, 'duration': 6.305}, {'end': 14997.762, 'text': 'their target audience and that target audience eventually going to become part of a community.', 'start': 14991.898, 'duration': 5.864}, {'end': 15005.708, 'text': "these are group of people who identify with you what you're trying to sell, what your cause is, what your mission statement is, what your service is.", 'start': 14997.762, 'duration': 7.946}], 'summary': 'Building a community helps brands engage with target audience for pr opportunities and brand identification.', 'duration': 28.821, 'max_score': 14976.887, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn014976887.jpg'}, {'end': 15191.788, 'src': 'embed', 'start': 15161.818, 'weight': 14, 'content': [{'end': 15163.099, 'text': 'and what do we mean by that?', 'start': 15161.818, 'duration': 1.281}, {'end': 15170.842, 'text': "well, if you're getting lots of traffic from organic search, you have a really good opportunity to do a b testing,", 'start': 15163.099, 'duration': 7.743}, {'end': 15174.783, 'text': 'and when you do a b testing you can improve user experience,', 'start': 15170.842, 'duration': 3.941}, {'end': 15183.966, 'text': "meaning you're showing one variation against the other from people coming from organic search, and so this is helpful and that you know.", 'start': 15174.783, 'duration': 9.183}, {'end': 15191.788, 'text': "if you're running an a b test, the variation has a chance to improve or outperform the original, and if it outperforms the original,", 'start': 15183.966, 'duration': 7.822}], 'summary': 'Organic search traffic allows for a/b testing to improve user experience and potentially outperform the original.', 'duration': 29.97, 'max_score': 15161.818, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn015161818.jpg'}], 'start': 13705.272, 'title': 'Local seo and website traffic', 'summary': "Discusses the importance of consistent business information for search engines, local seo best practices, local seo's impact on website traffic, and strategies to drive traffic to a website using various platforms and techniques, emphasizing the significance of nap consistency, domain authority, and behavioral signals in local search results.", 'chapters': [{'end': 13777.348, 'start': 13705.272, 'title': 'Consistent business information for search engines', 'summary': "Discusses the importance of consistent business information for search engines, highlighting that search engine spiders can't identify slight variations in business information, but a human can, emphasizing the need for consistent naming, address format, and phone number across different websites and directories to avoid search engine classification issues.", 'duration': 72.076, 'highlights': ["Search engines can't identify slight variations in business information, unlike humans who can easily classify the variations as a single business.", 'The need for consistent naming, address format, and phone number across different websites and directories to avoid search engine classification issues.', 'Inconsistencies in business information, such as different phone number formats or addresses, can lead search engines to consider them as separate businesses at the same address.']}, {'end': 14167.646, 'start': 13778.448, 'title': 'Local seo best practices', 'summary': "Explains the importance of consistency in business address formats, the diminishing value of directories in modern seo, and the significance of local signals such as nap consistency, domain authority, inbound link signals, reviews and citations, schema microdata, and google's business listings. it also emphasizes the impact of behavioral signals in local search results.", 'duration': 389.198, 'highlights': ['Consistency in Address Format The importance of maintaining consistent address format is highlighted, as varying formats can cause confusion for search engines and lead to problems for businesses.', 'Diminishing Value of Directories in SEO The decreasing usefulness of directories in SEO is explained, with emphasis on their limited impact on link building and SEO, except for local SEO where directories like Yelp and Internet Yellow Pages remain important.', "Significance of NAP Consistency The importance of NAP (name, address, and phone number) consistency is stressed, as it serves as a crucial local signal for SEO, impacting a business's online visibility and search rankings.", "Impact of Domain Authority The influence of domain authority on a business's online visibility and popularity in both local and traditional searches is highlighted, indicating its significance as a signal for search engines.", "Role of Inbound Link Signals The importance of inbound link signals, particularly anchor text and quality backlinks from reputable sources, in enhancing a business's online presence and search rankings is emphasized.", "Importance of Reviews and Citations The specific importance of quality and quantity of reviews on local directories and business listings, along with citations, as significant factors affecting a business's online reputation and visibility is explained.", 'Utilizing Schema Microdata The utilization of schema microdata for structured data, especially for addresses and phone numbers, to provide clear data to search engines and enable enhanced user experience is detailed, highlighting its potential impact on search engine visibility.', "Leveraging Google's Business Listings The importance of filling out various fields in Google's business listings, such as business hours, payment types, descriptions, and uploading pictures, to enhance a business's online visibility and prominence in local search results is emphasized."]}, {'end': 14454.032, 'start': 14168.126, 'title': 'Local seo and website traffic', 'summary': 'Explains how local behavioral signals impact local business visibility and loyalty, and how to drive traffic to a website through paid advertising on search engines, social media, and display networks.', 'duration': 285.906, 'highlights': ['The chapter highlights the impact of local behavioral signals on local business visibility and loyalty, emphasizing the importance of offline marketing and user engagement with local listings. The behavioral signals from local search engines, such as Google, are influenced by factors like the number of people searching for the business, the duration of viewing the listing, clicks on the phone number and directions, and engagement actions like saving the listing, check-ins, and visits.', "The chapter discusses the importance of driving traffic to websites and converting that traffic into engagement and revenue, emphasizing the role of web pages as 'salespeople' and the potential revenue streams from website traffic. The importance of driving website traffic is highlighted, focusing on converting page views into engagement and revenue, including generating sales, increasing brand awareness, and earning revenue through sponsored posts and advertisements.", 'The chapter details various paid advertising options for driving traffic to websites, including search ads, social media ads, and display ads, and explains the key strategies and ad formats for each option. The chapter explains the different paid advertising options such as search ads, social media ads, and display ads, providing examples and strategies for each option and highlighting the importance of targeting the right audience with visually appealing ads.']}, {'end': 15022.501, 'start': 14454.273, 'title': 'Drive traffic to your site', 'summary': 'Discusses various strategies to drive traffic to your website, including leveraging social media platforms such as facebook, instagram, linkedin, youtube, and twitter, guest blogging, interviewing industry thought leaders, ensuring website responsiveness, and building a brand community to promote brand evangelism and loyalty.', 'duration': 568.228, 'highlights': ['Leverage social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and Twitter to promote your site, aligning the content with the appropriate platform; e.g., Facebook for food and beverages, Instagram for beauty and e-commerce, and LinkedIn for B2B. Facebook and Instagram are suited for specific industries, while LinkedIn is ideal for B2B targeting.', 'Guest blogging on relevant sites can increase brand awareness, generate backlinks for improved search engine ranking, and expand the personal network, leading to increased social media presence and online authority. Guest blogging can result in improved backlink score, increased social media presence, and online authority for SEO.', 'Interviewing industry thought leaders and sharing the content on various platforms can increase brand reach and visibility, potentially driving traffic to the website. Interviewing industry thought leaders can increase brand reach and visibility, potentially driving traffic to the website.', 'Ensuring website responsiveness across various devices is crucial for user experience and retention, as poorly optimized websites may deter visitors and hinder conversions. Responsive websites can lead to improved user experience, visitor retention, and increased conversion rates.', 'Building a brand community can foster brand evangelism, loyalty, and provide valuable feedback and ideas for future marketing strategies, as well as PR opportunities. Brand community can lead to brand evangelism, loyalty, valuable feedback, and PR opportunities.']}, {'end': 15631.891, 'start': 15022.981, 'title': 'Maximizing website traffic', 'summary': 'Discusses various strategies to drive traffic to your website, including engaging in relevant conversations on other platforms, implementing seo to improve searchability and visibility, and using long-tail keywords to target specific searches and gain a competitive edge.', 'duration': 608.91, 'highlights': ['Implementing SEO strategy to improve searchability and visibility on search engines can lead to more traffic, builds trust and credibility, and provides increased engagement and traffic. SEO strategy can improve overall searchability and visibility on search engines, leading to increased traffic, trust, credibility, and engagement.', 'Engaging in relevant conversations on other platforms like Reddit, Quora, or Medium can position you as a leader in the industry and enhance brand equity. Engaging in relevant conversations on platforms like Reddit, Quora, or Medium can establish you as an industry leader and enhance brand equity.', 'Utilizing long-tail keywords can lead to less competition and help in targeting specific searches, gaining a competitive edge in search results. Long-tail keywords can reduce competition and help target specific searches, providing a competitive edge in search results.']}], 'duration': 1926.619, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn013705272.jpg', 'highlights': ["Consistency in NAP (name, address, phone number) is crucial for local SEO and impacts a business's online visibility and search rankings.", "Domain authority significantly influences a business's online visibility and popularity in both local and traditional searches.", "Inbound link signals, quality backlinks, and anchor text from reputable sources enhance a business's online presence and search rankings.", "Quality and quantity of reviews on local directories, citations, and schema microdata significantly affect a business's online reputation and visibility.", 'Behavioral signals from local search engines, such as Google, are influenced by factors like the number of people searching for the business and engagement actions.', 'Driving website traffic is crucial for converting page views into engagement and revenue, including generating sales and increasing brand awareness.', 'Paid advertising options such as search ads, social media ads, and display ads are essential for targeting the right audience with visually appealing ads.', 'Leveraging social media platforms like Facebook, Instagram, LinkedIn, YouTube, and Twitter to promote the site is crucial for specific industries and B2B targeting.', 'Guest blogging on relevant sites can increase brand awareness, generate backlinks, and expand the personal network, leading to increased social media presence and online authority.', 'Interviewing industry thought leaders and sharing the content on various platforms can increase brand reach and visibility, potentially driving traffic to the website.', 'Ensuring website responsiveness across various devices is crucial for improved user experience, visitor retention, and increased conversion rates.', 'Building a brand community can foster brand evangelism, loyalty, provide valuable feedback, and PR opportunities.', 'Implementing SEO strategy can improve searchability, visibility, trust, credibility, and provide increased engagement and traffic.', 'Engaging in relevant conversations on platforms like Reddit, Quora, or Medium can establish you as an industry leader and enhance brand equity.', 'Utilizing long-tail keywords can reduce competition and help target specific searches, providing a competitive edge in search results.']}, {'end': 19285.244, 'segs': [{'end': 15695.078, 'src': 'embed', 'start': 15668.667, 'weight': 9, 'content': [{'end': 15673.168, 'text': 'so you have a really good chance of converting somebody using long tail keywords.', 'start': 15668.667, 'duration': 4.501}, {'end': 15677.85, 'text': "so my point here is, if you're looking for keywords to use, focus on longer tail.", 'start': 15673.168, 'duration': 4.682}, {'end': 15680.71, 'text': "don't focus on one or two keyword phrases.", 'start': 15677.85, 'duration': 2.86}, {'end': 15683.471, 'text': 'what it also does is brings targeted traffic.', 'start': 15680.71, 'duration': 2.761}, {'end': 15689.273, 'text': "so even if somebody doesn't convert, hey, they could be back, because it's exactly what they're looking for.", 'start': 15683.471, 'duration': 5.802}, {'end': 15695.078, 'text': "and if you're focusing on longer tail keywords, like i just mentioned, stay away from the shorter ones.", 'start': 15689.953, 'duration': 5.125}], 'summary': 'Using long tail keywords increases conversion and brings targeted traffic.', 'duration': 26.411, 'max_score': 15668.667, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn015668667.jpg'}, {'end': 16106.566, 'src': 'embed', 'start': 16076.987, 'weight': 11, 'content': [{'end': 16079.068, 'text': "And that's all built in with software.", 'start': 16076.987, 'duration': 2.081}, {'end': 16084.371, 'text': "So there's plenty of software out there that allows you just to do a webinar really quick and easy.", 'start': 16079.328, 'duration': 5.043}, {'end': 16087.112, 'text': "There's lots of opportunities in software.", 'start': 16084.611, 'duration': 2.501}, {'end': 16090.014, 'text': 'so, and a lot of them are very cost effective.', 'start': 16087.452, 'duration': 2.562}, {'end': 16099.821, 'text': 'so if you want to build, create a webinar, you can do that by spending very little money, and webinars again allow you to talk to your targeted group,', 'start': 16090.014, 'duration': 9.807}, {'end': 16102.503, 'text': 'your community, maybe prospective clients.', 'start': 16099.821, 'duration': 2.682}, {'end': 16106.566, 'text': 'it helps build credibility and, in effect, drive traffic to your website.', 'start': 16102.503, 'duration': 4.063}], 'summary': 'Software enables cost-effective webinar creation, driving traffic and building credibility.', 'duration': 29.579, 'max_score': 16076.987, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn016076987.jpg'}, {'end': 16269.666, 'src': 'embed', 'start': 16245.781, 'weight': 3, 'content': [{'end': 16254.123, 'text': 'unlike text or imagery, videos really do engage with the audience, and so the more video you can do, the better off you are,', 'start': 16245.781, 'duration': 8.342}, {'end': 16259.804, 'text': 'because again you can leverage social to draw attention to your brand and product and service,', 'start': 16254.123, 'duration': 5.681}, {'end': 16268.506, 'text': 'and then you can have that video on your website to increase engagement, which in turn increases conversions and sales and improves ROI.', 'start': 16259.804, 'duration': 8.702}, {'end': 16269.666, 'text': 'so always think video.', 'start': 16268.506, 'duration': 1.16}], 'summary': 'Videos engage audience, leverage social, increase engagement, conversions, sales, and roi.', 'duration': 23.885, 'max_score': 16245.781, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn016245781.jpg'}, {'end': 16510.581, 'src': 'embed', 'start': 16485.295, 'weight': 7, 'content': [{'end': 16494.466, 'text': 'and then with google analytics, you could segment, so we could segment by mobile, we can segment by desktop, returning user, new user by campaign,', 'start': 16485.295, 'duration': 9.171}, {'end': 16498.65, 'text': 'by page, by language, by city, by region.', 'start': 16494.466, 'duration': 4.184}, {'end': 16502.033, 'text': "i mean there's so many ways in which to segment your audience,", 'start': 16498.65, 'duration': 3.383}, {'end': 16510.581, 'text': 'and segmenting simply is breaking up the entire group of people who come to your website into different segments based on what you want to see.', 'start': 16502.033, 'duration': 8.548}], 'summary': 'Google analytics allows segmentation by various factors, such as mobile/desktop, user type, campaign, page, language, city, and region.', 'duration': 25.286, 'max_score': 16485.295, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn016485294.jpg'}, {'end': 17177.568, 'src': 'embed', 'start': 17147.026, 'weight': 12, 'content': [{'end': 17150.431, 'text': 'So if I look at the title tags, I can see banana bread recipe.', 'start': 17147.026, 'duration': 3.405}, {'end': 17156.579, 'text': 'banana bread recipe, banana bread recipe on all the listings in the Google search results.', 'start': 17150.431, 'duration': 6.148}, {'end': 17164.449, 'text': 'So that tells me I have 233,000 results that I have to jump over in order to rank number one on Google.', 'start': 17156.819, 'duration': 7.63}, {'end': 17168.636, 'text': "So I'm going to put 233,000 in my spreadsheet.", 'start': 17164.71, 'duration': 3.926}, {'end': 17177.568, 'text': 'Now I can see my KEI or my volume to competition ratio is 157, 158%.', 'start': 17169.056, 'duration': 8.512}], 'summary': 'The goal is to rank number one on google for the banana bread recipe, facing 233,000 results with a kei of 157, 158%.', 'duration': 30.542, 'max_score': 17147.026, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn017147026.jpg'}, {'end': 17478.631, 'src': 'embed', 'start': 17444.551, 'weight': 0, 'content': [{'end': 17445.672, 'text': 'We want to target many.', 'start': 17444.551, 'duration': 1.121}, {'end': 17453.919, 'text': 'And so that means clustering your keywords into a theme and choosing multiple keywords for that particular page.', 'start': 17446.012, 'duration': 7.907}, {'end': 17460.164, 'text': 'And when we do that, we have a better opportunity to rank high on Google search.', 'start': 17454.299, 'duration': 5.865}, {'end': 17465.226, 'text': 'And the whole idea behind ranking high on Google search is we can get the volume.', 'start': 17460.724, 'duration': 4.502}, {'end': 17471.488, 'text': "So if we know we're ranked number one on Google search for bread recipes or banana bread recipe,", 'start': 17465.566, 'duration': 5.922}, {'end': 17478.631, 'text': 'we know we stand a chance of getting a majority of the volume associated with that keyword.', 'start': 17471.488, 'duration': 7.143}], 'summary': 'Clustering keywords can improve google ranking and drive higher search volume.', 'duration': 34.08, 'max_score': 17444.551, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn017444551.jpg'}, {'end': 17659.729, 'src': 'embed', 'start': 17632.335, 'weight': 2, 'content': [{'end': 17637.697, 'text': 'and so If you share content that you feel is engaging on social platforms,', 'start': 17632.335, 'duration': 5.362}, {'end': 17643.36, 'text': "then it's going to be engaging and it's likely going to cause an increase in engagement.", 'start': 17637.697, 'duration': 5.663}, {'end': 17646.041, 'text': 'For example, a decrease in bounces.', 'start': 17643.38, 'duration': 2.661}, {'end': 17655.386, 'text': 'And once you share that quality content, then the likelihood of it moving up the rankings even as far as number one on Google is going to be greater.', 'start': 17646.482, 'duration': 8.904}, {'end': 17659.729, 'text': 'So you always want to start out writing good quality content.', 'start': 17655.666, 'duration': 4.063}], 'summary': 'Sharing engaging content can increase engagement and improve google rankings, leading to a decrease in bounces.', 'duration': 27.394, 'max_score': 17632.335, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn017632335.jpg'}, {'end': 17828.35, 'src': 'embed', 'start': 17782.858, 'weight': 1, 'content': [{'end': 17788.223, 'text': "Content is not just to fill a page, it's to really fulfill users requirements.", 'start': 17782.858, 'duration': 5.365}, {'end': 17790.264, 'text': "That's when you get good engagement.", 'start': 17788.423, 'duration': 1.841}, {'end': 17796.53, 'text': "So if somebody's typing in something on Google and they're looking for an answer, your content should answer that question.", 'start': 17790.445, 'duration': 6.085}, {'end': 17798.492, 'text': 'But we also want to make the content readable.', 'start': 17796.63, 'duration': 1.862}, {'end': 17802.155, 'text': 'So in other words, you know, write for your audience.', 'start': 17798.792, 'duration': 3.363}, {'end': 17810.501, 'text': "Don't impress anybody with very high vocabulary type words that somebody doesn't necessarily know the meaning of.", 'start': 17802.617, 'duration': 7.884}, {'end': 17811.822, 'text': "Don't use jargon.", 'start': 17810.581, 'duration': 1.241}, {'end': 17815.463, 'text': "Don't use a street language, for example.", 'start': 17812.222, 'duration': 3.241}, {'end': 17821.687, 'text': "Use everyday common language that's just easily digestible when your audience is reading.", 'start': 17815.483, 'duration': 6.204}, {'end': 17824.608, 'text': 'And then we want to keep that content organized.', 'start': 17821.967, 'duration': 2.641}, {'end': 17828.35, 'text': 'And so when we mean organized, we want to use headers and subheaders.', 'start': 17824.828, 'duration': 3.522}], 'summary': 'Create user-centric, engaging content with clear, organized structure and everyday language.', 'duration': 45.492, 'max_score': 17782.858, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn017782858.jpg'}, {'end': 18610.534, 'src': 'embed', 'start': 18579.299, 'weight': 4, 'content': [{'end': 18585.221, 'text': 'also known as meta description tags, header tags, also known as title tags, and URLs.', 'start': 18579.299, 'duration': 5.922}, {'end': 18595.325, 'text': 'So those are just some of the on page elements we want to be able to optimize using relevant keywords in order to rank high on Google search.', 'start': 18585.501, 'duration': 9.824}, {'end': 18603.13, 'text': 'We also want to take a look at some website factors that will affect our ranking on Google search.', 'start': 18595.685, 'duration': 7.445}, {'end': 18610.534, 'text': 'They include website architecture, having a secure website, having a site map, and taking a look at page speed.', 'start': 18603.51, 'duration': 7.024}], 'summary': 'Optimize on-page elements like meta description, header tags, and urls with relevant keywords to rank high on google search. consider website factors like architecture, security, sitemap, and page speed for better ranking.', 'duration': 31.235, 'max_score': 18579.299, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn018579299.jpg'}, {'end': 18924.688, 'src': 'embed', 'start': 18898.493, 'weight': 8, 'content': [{'end': 18907.498, 'text': "so remember when somebody clicks on a link, so let's say they do find a title tag engaging and they click on this, this link here,", 'start': 18898.493, 'duration': 9.005}, {'end': 18908.978, 'text': 'and they go to that website.', 'start': 18907.498, 'duration': 1.48}, {'end': 18917.323, 'text': 'you know you want to start out with having that particular h1 tag, because the h1 tag, especially with the keyword in it,', 'start': 18908.978, 'duration': 8.345}, {'end': 18924.688, 'text': "is going to signal to google hey, we're organizing our page and because it's an h1 tag, it's important.", 'start': 18917.323, 'duration': 7.365}], 'summary': 'Using an engaging title tag with a keyword in the h1 tag signals to google the organization of the page when clicked.', 'duration': 26.195, 'max_score': 18898.493, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn018898493.jpg'}], 'start': 15631.891, 'title': 'Maximizing website traffic and content optimization', 'summary': 'Explores the benefits of long tail keywords, effective traffic generation methods such as email marketing, webinars, and content aggregators, maximizing website traffic through content sharing and keyword research, recipe optimization through keyword research, and creating high-quality engaging content. it also delves into optimizing content for google search by focusing on strategies for high-quality content creation and on-page elements for better ranking.', 'chapters': [{'end': 15714.073, 'start': 15631.891, 'title': 'Benefits of long tail keywords', 'summary': 'Explains the advantages of using long tail keywords, emphasizing how they can reduce competition, increase conversion rates, and bring targeted traffic.', 'duration': 82.182, 'highlights': ['Long tail keywords reduce competition, increasing the chances of ranking faster and converting potential customers.', "Long tail keywords bring targeted traffic and increase the likelihood of converting potential customers, even if they don't convert immediately.", 'Focusing on longer tail keywords makes it easier to optimize pages for SEO and ensures targeted integration for on-page optimization.', 'Using longer tail keywords helps narrow down competition and increases the chances of ranking for specific products or services.']}, {'end': 16414.375, 'start': 15714.433, 'title': 'Effective traffic generation methods', 'summary': 'Discusses effective methods for driving traffic to a website, including email marketing, webinars, video content, and content aggregators, highlighting the cost-effectiveness of email marketing, the engagement potential of webinars, the impact of video content on engagement and conversions, and the benefits of leveraging content aggregators for brand awareness.', 'duration': 699.942, 'highlights': ['Email marketing is cost-effective, provides real-time marketing, and helps build credibility and brand awareness. Email marketing is cost-effective due to its flat fee structure, offers real-time marketing results within the first 24 hours, and enhances brand credibility and awareness through personalized content.', 'Webinars allow direct contact with target groups, are cost-effective, and help build credibility and engagement. Webinars enable direct interaction with targeted audiences, are cost-effective with minimal software requirements, and contribute to building brand credibility and engaging prospective customers.', 'Video content increases engagement, builds trust, and has the potential to go viral, especially on social media platforms. Video content enhances user engagement, fosters trust, and has the potential to go viral, particularly on social media platforms, leading to increased brand visibility and traffic.', 'Leveraging content aggregators like Reddit, Medium, and Quora can lead to increased brand awareness and traffic. Utilizing content aggregators such as Reddit, Medium, and Quora can boost brand visibility, drive traffic, and promote brand recognition, especially with high-quality and engaging content.']}, {'end': 16854.68, 'start': 16414.775, 'title': 'Maximizing website traffic and keyword research', 'summary': 'Discusses the benefits of sharing content, the importance of google analytics in tracking and analyzing website traffic, and the key factors to consider in keyword research, emphasizing the need for high volume, low competition, and relevance.', 'duration': 439.905, 'highlights': ['The benefits of Google Analytics include understanding traffic sources, measuring SEO efforts, segmenting audience, and analyzing content performance to improve user experience. Google Analytics helps in understanding traffic sources, measuring SEO efforts, segmenting audience, and analyzing content performance. It enables fine-tuning of the website based on the data obtained.', 'Keyword research involves analyzing search volume, competition, and relevance, and the importance of targeting keywords with high volume, low competition, and high relevance is emphasized. Keyword research involves analyzing search volume, competition, and relevance, and the importance of targeting keywords with high volume, low competition, and high relevance is emphasized. Long-tail keywords offer less competition but also have lower search volume.', "Using tools like Google Ads' Keyword Planner aids in identifying relevant keywords with high search volume and low competition, and provides insights for generating content ideas to attract potential customers. Google Ads' Keyword Planner aids in identifying relevant keywords with high search volume and low competition, and provides insights for generating content ideas to attract potential customers. It helps in choosing keywords for targeting and content creation."]}, {'end': 17764.907, 'start': 16854.68, 'title': 'Keyword research for recipe optimization', 'summary': 'Explains the process of keyword research for recipe optimization, focusing on bread and banana bread recipes, emphasizing the importance of choosing keywords with high volume and low competition, and the impact of high-quality content on ranking number one on google search.', 'duration': 910.227, 'highlights': ["Google's keyword planner shows an average monthly search volume of 60,500 for bread recipes. The speaker uses Google's keyword planner to determine an average monthly search volume of 60,500 for the keyword 'bread recipes', emphasizing the importance of volume in keyword selection.", "The competition for the keyword 'bread recipes' is 998,000 based on 'all in title' search syntax. Using the 'all in title' search syntax, the speaker finds that the competition for the keyword 'bread recipes' is 998,000, stressing the significance of considering competition in keyword research.", "The average monthly search volume for 'banana bread recipe' is 368,000, with a competition of 233,000. In the case of 'banana bread recipe', the speaker discovers an average monthly search volume of 368,000 and a competition of 233,000, highlighting the importance of analyzing volume and competition for keyword selection.", "The KEI (Keyword Effectiveness Index) for 'banana bread recipe' is 157-158%, indicating a better keyword choice due to higher volume to competition ratio. The KEI calculation for 'banana bread recipe' yields a ratio of 157-158%, leading to the conclusion that it is a better keyword choice due to a higher volume to competition ratio.", 'Emphasizes the importance of high-quality, informative, and engaging content for better engagement and ranking on Google. The speaker underscores the importance of creating high-quality, informative, and engaging content, highlighting its impact on user engagement and search engine ranking.']}, {'end': 18506.819, 'start': 17765.167, 'title': 'Creating high-quality engaging content', 'summary': "Emphasizes the importance of creating high-quality engaging content to meet users' requirements, including keyword research, content organization, and the use of various content types, such as infographics, videos, and images, to increase user engagement and search engine ranking.", 'duration': 741.652, 'highlights': ["Creating high-quality engaging content is essential to meet users' requirements and improve engagement, including answering questions, using readable language, and incorporating credible resources. Content should fulfill users' requirements by answering questions, using readable language, and incorporating credible resources to improve engagement.", 'Content organization, including the use of headers, subheaders, and paragraphs, enhances readability and user experience. Organizing content with headers, subheaders, and paragraphs enhances readability and user experience.', 'Utilizing various content types such as infographics, videos, and images increases user engagement and enhances the storytelling of the content. Incorporating various content types like infographics, videos, and images increases user engagement and enhances storytelling.', 'The importance of using white hat techniques, such as natural keyword integration and content organization, is highlighted to improve search engine ranking. Using white hat techniques, like natural keyword integration and content organization, is important for improving search engine ranking.', 'Key practices for creating high-quality content include comprehensive introductions, engaging titles, natural keyword usage, internal linking, and regular content updates. Key practices for creating high-quality content include comprehensive introductions, engaging titles, natural keyword usage, internal linking, and regular content updates.']}, {'end': 19285.244, 'start': 18507.119, 'title': 'Optimizing content for google search', 'summary': 'Discusses the importance of optimizing content for google search, including strategies for creating high-quality content, optimizing on-page elements, and website level factors for better ranking, emphasizing the use of meta tags, header tags, urls, and site structure.', 'duration': 778.125, 'highlights': ["Optimizing meta tags, including title and meta description, with unique content and relevant keywords, is crucial for high Google search rankings. It's important to create unique title and description tags for each page on the website, with title tags generally around 60-65 characters and meta description tags around 160 characters, in order to avoid content truncation and to improve search results.", 'The use of engaging title tags with numbers or questions can significantly increase click-through rates, leading to improved site ranking. Incorporating title tags with numbers or questions, along with the targeted keyword, can lead to higher click-through rates, as per insights from Moz and Backlinko, ultimately contributing to improved site ranking.', 'Implementing a hierarchical structure with relevant header tags, use of videos, and avoiding white hat techniques are vital for enhanced content engagement and high Google search rankings. Following a hierarchical structure, incorporating relevant header tags, adding videos from third-party sources, and avoiding hidden tags and keyword stuffing are essential white hat techniques for better content engagement and improved rankings.', 'Adhering to best practices for URLs, including the use of hyphens, canonical URLs, and mobile-friendly considerations, contributes to improved site ranking. Best practices for URLs, such as using hyphens, implementing canonical URLs, ensuring mobile-friendly URLs, and maintaining readable and shorter URLs, play a crucial role in enhancing site ranking on Google search, according to insights from Backlinko.', 'Creating a logical site hierarchy structure and balancing subcategories within each category are key factors for providing better crawling for search engine bots and improving site ranking. Establishing a logical site hierarchy structure, including balanced subcategories, contributes to better crawling for search engine bots and ultimately improves site ranking, particularly by organizing products or content systematically.']}], 'duration': 3653.353, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn015631891.jpg', 'highlights': ['Long tail keywords reduce competition, increasing the chances of ranking faster and converting potential customers.', 'Email marketing is cost-effective, provides real-time marketing, and helps build credibility and brand awareness.', 'Google Analytics helps in understanding traffic sources, measuring SEO efforts, segmenting audience, and analyzing content performance.', "The speaker uses Google's keyword planner to determine an average monthly search volume of 60,500 for the keyword 'bread recipes', emphasizing the importance of volume in keyword selection.", 'Emphasizes the importance of high-quality, informative, and engaging content for better engagement and ranking on Google.', "Content should fulfill users' requirements by answering questions, using readable language, and incorporating credible resources to improve engagement.", 'Incorporating various content types like infographics, videos, and images increases user engagement and enhances storytelling.', 'Using white hat techniques, like natural keyword integration and content organization, is important for improving search engine ranking.', "It's important to create unique title and description tags for each page on the website, with title tags generally around 60-65 characters and meta description tags around 160 characters, in order to avoid content truncation and to improve search results.", 'Incorporating title tags with numbers or questions, along with the targeted keyword, can lead to higher click-through rates, ultimately contributing to improved site ranking.', 'Following a hierarchical structure, incorporating relevant header tags, adding videos from third-party sources, and avoiding hidden tags and keyword stuffing are essential white hat techniques for better content engagement and improved rankings.', 'Best practices for URLs, such as using hyphens, implementing canonical URLs, ensuring mobile-friendly URLs, and maintaining readable and shorter URLs, play a crucial role in enhancing site ranking on Google search.', 'Establishing a logical site hierarchy structure, including balanced subcategories, contributes to better crawling for search engine bots and ultimately improves site ranking, particularly by organizing products or content systematically.']}, {'end': 21640.977, 'segs': [{'end': 19566.554, 'src': 'embed', 'start': 19527.186, 'weight': 1, 'content': [{'end': 19530.528, 'text': 'so remember, we want our content to be updated frequently.', 'start': 19527.186, 'duration': 3.342}, {'end': 19539.154, 'text': "So if content's not updated frequently or it's not fresh, then Google's gonna see that date stamp, that last modification date.", 'start': 19530.828, 'duration': 8.326}, {'end': 19542.316, 'text': "So we wanna be able to make sure our content's updated frequently.", 'start': 19539.274, 'duration': 3.042}, {'end': 19547.4, 'text': 'we wanna let Google know that we changed it frequently and we wanna be able to prioritize our pages.', 'start': 19542.316, 'duration': 5.084}, {'end': 19550.302, 'text': 'let Google know hey, These pages are important to us.', 'start': 19547.4, 'duration': 2.902}, {'end': 19553.965, 'text': 'So all that can be set up in a sitemap.', 'start': 19550.582, 'duration': 3.383}, {'end': 19557.868, 'text': 'We want to be able to add canonical versions of URLs in the sitemap.', 'start': 19554.045, 'duration': 3.823}, {'end': 19562.251, 'text': 'So we want to be able to add all our original URLs in our sitemap.', 'start': 19557.888, 'duration': 4.363}, {'end': 19566.554, 'text': 'And so we always want to build dynamic URLs sitemaps for larger websites.', 'start': 19562.451, 'duration': 4.103}], 'summary': 'Frequent content updates and dynamic url sitemaps help prioritize pages for google.', 'duration': 39.368, 'max_score': 19527.186, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn019527186.jpg'}, {'end': 19730.214, 'src': 'embed', 'start': 19695.401, 'weight': 9, 'content': [{'end': 19697.742, 'text': "we're just going to exclude from the sitemap.", 'start': 19695.401, 'duration': 2.341}, {'end': 19702.864, 'text': 'okay? so we want google to take all the urls we want indexed and put them in the sitemap.', 'start': 19697.742, 'duration': 5.122}, {'end': 19709.886, 'text': "So, according to Edgy, using sitemaps for SEO can increase your website's visibility and help you get indexed.", 'start': 19703.064, 'duration': 6.822}, {'end': 19714.948, 'text': "Why?? Because what you're in fact doing is taking all your URLs that you want indexed.", 'start': 19710.006, 'duration': 4.942}, {'end': 19722.05, 'text': "you're telling Google how often they're modified, you're telling Google which ones are important and you're submitting that to Google.", 'start': 19714.948, 'duration': 7.102}, {'end': 19730.214, 'text': "And so Google's going to be able to take all these URLs quicker, index them quicker, and when they're indexed quicker, you can get ranked quicker.", 'start': 19722.33, 'duration': 7.884}], 'summary': 'Using sitemaps for seo can increase website visibility and speed up indexing process, helping in quicker rankings.', 'duration': 34.813, 'max_score': 19695.401, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn019695401.jpg'}, {'end': 20561.315, 'src': 'embed', 'start': 20535.185, 'weight': 4, 'content': [{'end': 20540.684, 'text': 'So when we talk about offsite engagement, We want to do some guest posts on relevant websites.', 'start': 20535.185, 'duration': 5.499}, {'end': 20548.057, 'text': 'So if you have that ice cream blog, go to another blog like the dessert blog and do a guest post.', 'start': 20541.145, 'duration': 6.912}, {'end': 20555.909, 'text': "So not only will that improve your brand awareness, but It'll generate a backlink and maybe drive some referral traffic.", 'start': 20548.357, 'duration': 7.552}, {'end': 20561.315, 'text': 'You can participate in forums and blog discussions like core.com or Reddit.', 'start': 20556.069, 'duration': 5.246}], 'summary': 'Offsite engagement involves guest posts on relevant websites to improve brand awareness, generate backlinks, and drive referral traffic. also, participating in forums and blog discussions like core.com or reddit.', 'duration': 26.13, 'max_score': 20535.185, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn020535185.jpg'}, {'end': 20666.404, 'src': 'embed', 'start': 20634.212, 'weight': 0, 'content': [{'end': 20638.034, 'text': "and we certainly don't want to be on low quality websites or directories.", 'start': 20634.212, 'duration': 3.822}, {'end': 20642.136, 'text': "it's all about quality, not quantity, with off-site engagement.", 'start': 20638.034, 'duration': 4.102}, {'end': 20647.699, 'text': 'so having off-site engagement complements what you do on your website for on-site.', 'start': 20642.136, 'duration': 5.563}, {'end': 20653.02, 'text': 'Together, both of those efforts will get you higher search engine results.', 'start': 20648.038, 'duration': 4.982}, {'end': 20657.021, 'text': "Let's talk about how to measure your SEO performance.", 'start': 20653.46, 'duration': 3.561}, {'end': 20666.404, 'text': "So all that hard work you've done with on-page SEO, coupled with all the work you've done with off-page SEO,", 'start': 20657.101, 'duration': 9.303}], 'summary': 'Quality off-site engagement complements on-site efforts for higher search engine results. measure seo performance for both on-page and off-page efforts.', 'duration': 32.192, 'max_score': 20634.212, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn020634212.jpg'}, {'end': 20906.264, 'src': 'embed', 'start': 20861.445, 'weight': 5, 'content': [{'end': 20865.589, 'text': 'If I wanted to, I can even take it a step further and break that down by country.', 'start': 20861.445, 'duration': 4.144}, {'end': 20873.155, 'text': 'So if I type in country as a secondary dimension, now I can see what country is driving traffic from organic search.', 'start': 20865.649, 'duration': 7.506}, {'end': 20879.881, 'text': 'So a lot of your organic traffic information is going to be centrally located in Google Analytics.', 'start': 20873.475, 'duration': 6.406}, {'end': 20882.523, 'text': 'so we also talked about mobile traffic.', 'start': 20880.481, 'duration': 2.042}, {'end': 20887.067, 'text': 'a majority of searches take place on mobile phones versus desktop.', 'start': 20882.523, 'duration': 4.544}, {'end': 20897.597, 'text': 'so google basically is reporting that nearly 60 of searches now appear from mobile devices, and so if we go back to google analytics,', 'start': 20887.067, 'duration': 10.53}, {'end': 20900.16, 'text': 'we can also look at a mobile report.', 'start': 20897.597, 'duration': 2.563}, {'end': 20906.264, 'text': 'so if i go in google analytics under audience, Under mobile overview,', 'start': 20900.16, 'duration': 6.104}], 'summary': 'Google analytics enables breakdown of organic traffic by country and reports 60% of searches come from mobile devices.', 'duration': 44.819, 'max_score': 20861.445, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn020861445.jpg'}, {'end': 21288.219, 'src': 'embed', 'start': 21265.626, 'weight': 3, 'content': [{'end': 21273.23, 'text': 'And if I wanted to add more metrics to that, I can add them like The average ranking position for keyword, the click through rate.', 'start': 21265.626, 'duration': 7.604}, {'end': 21282.936, 'text': 'So I can add multiple metrics to this report to give me an understanding of hey, are any of my targeted keywords being used or queried?', 'start': 21273.47, 'duration': 9.466}, {'end': 21284.697, 'text': 'And if they are, where am I ranking?', 'start': 21282.976, 'duration': 1.721}, {'end': 21286.518, 'text': 'And am I showing up?', 'start': 21285.077, 'duration': 1.441}, {'end': 21288.219, 'text': 'And am I getting clicks?', 'start': 21286.898, 'duration': 1.321}], 'summary': 'Add multiple metrics to reports for keyword performance, including average ranking position and click-through rate.', 'duration': 22.593, 'max_score': 21265.626, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn021265626.jpg'}, {'end': 21404.463, 'src': 'embed', 'start': 21381.101, 'weight': 7, 'content': [{'end': 21390.567, 'text': "So all these metrics help you align with whether you're getting in front of the right audience and whether that audience is actually behaving the way you want them to.", 'start': 21381.101, 'duration': 9.466}, {'end': 21393.51, 'text': 'You know, are they actually contacting you??', 'start': 21391.488, 'duration': 2.022}, {'end': 21394.772, 'text': 'Are they going to your website??', 'start': 21393.631, 'duration': 1.141}, {'end': 21395.553, 'text': 'Are they calling you?', 'start': 21394.812, 'duration': 0.741}, {'end': 21401.2, 'text': 'So local visibility and understanding the metrics involved with local SEO is very important.', 'start': 21395.713, 'duration': 5.487}, {'end': 21404.463, 'text': 'So Google My Business is where you want to turn your attention.', 'start': 21401.34, 'duration': 3.123}], 'summary': 'Local seo metrics help measure audience engagement and drive website traffic, emphasizing the importance of google my business.', 'duration': 23.362, 'max_score': 21381.101, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn021381101.jpg'}, {'end': 21474.166, 'src': 'embed', 'start': 21443.063, 'weight': 2, 'content': [{'end': 21446.49, 'text': "All of these are engagement metrics and let's not forget about page speed.", 'start': 21443.063, 'duration': 3.427}, {'end': 21449.957, 'text': 'So page speed is also a good engagement metric.', 'start': 21446.57, 'duration': 3.387}, {'end': 21453.826, 'text': 'All of these metrics affect or determine rankings.', 'start': 21450.402, 'duration': 3.424}, {'end': 21462.855, 'text': "So we want to be able to make sure that if we're in Google Analytics and we're looking at engagement metrics, that our metrics are good.", 'start': 21454.146, 'duration': 8.709}, {'end': 21468.981, 'text': "Because if somebody comes to our website from organic search and there's a high bounce rate, then what does that tell us??", 'start': 21463.075, 'duration': 5.906}, {'end': 21474.166, 'text': "That there's a disconnect between what that person's querying and then the content that they're reading.", 'start': 21469.141, 'duration': 5.025}], 'summary': 'Engagement metrics and page speed impact rankings and user experience.', 'duration': 31.103, 'max_score': 21443.063, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn021443063.jpg'}], 'start': 19285.244, 'title': 'Seo optimization techniques', 'summary': 'Covers optimizing website navigation for google indexing, seo best practices including site architecture changes, https importance, and sitemap usage, optimizing page speed and off-site engagement, offsite engagement strategies, and the significance of seo metrics and tools in improving performance.', 'chapters': [{'end': 19349.403, 'start': 19285.244, 'title': 'Optimizing website navigation for google indexing', 'summary': 'Emphasizes the importance of coding site navigation in html for google indexing, highlighting the significance of natural internal links to enhance user experience and seo, with an example of a natural internal link provided.', 'duration': 64.159, 'highlights': ['The importance of coding site navigation in HTML for Google indexing is emphasized, as most sites are built in HTML, which is preferred by Google for indexing.', 'Natural internal links are highlighted as crucial for maintaining user flow and enhancing SEO, with the example of a natural internal link provided within the transcript.', 'John Doherty of Credo emphasizes the significance of website architecture for improving the Credo website.']}, {'end': 19735.117, 'start': 19349.483, 'title': 'Seo best practices', 'summary': 'Discusses the impact of site architecture changes on organic sessions and pages per session, the importance of https for site security and google ranking, the significance of sitemaps in organizing and prioritizing web pages, and the use of dynamic sitemaps to ensure frequent content updates and quicker indexing for improved website visibility and ranking.', 'duration': 385.634, 'highlights': ['The impact of site architecture changes on organic sessions and pages per session John Doherty increased organic sessions by 74% and pages per session by 41% through site architecture changes.', 'The importance of HTTPS for site security and Google ranking Using HTTPS and SSL certificates can lead to higher Google rankings and favorably impact search engine results.', 'The significance of sitemaps in organizing and prioritizing web pages Sitemaps organize all URLs into one file, enabling prioritization of web pages and providing a way to inform Google about the frequency of content updates.', 'The use of dynamic sitemaps to ensure frequent content updates and quicker indexing for improved website visibility and ranking Dynamic sitemaps enable the automatic addition of new content to the sitemap, leading to quicker indexing of fresh pages and improved website visibility and ranking.']}, {'end': 20332.485, 'start': 19735.517, 'title': 'Optimizing page speed and off-site engagement', 'summary': 'Discusses the importance of optimizing page speed for user engagement, emphasizing the need to load pages in under 4 seconds to reduce bounce rate and increase conversions, and the significance of off-site engagement in improving search rankings by obtaining quality backlinks from high domain authority sites.', 'duration': 596.968, 'highlights': ["Importance of Page Speed Optimization Optimizing page speed is crucial as it directly impacts user engagement, with pages loading in under 4 seconds resulting in lower bounce rates and higher conversions, as evidenced by Walmart's experience of increased conversions with just a 1 to 4-second decrease in page load time.", 'Factors Affecting Page Speed Factors affecting page speed include optimizing images, using a simple website design with optimized images, leveraging browser caching, and upgrading server response time, all of which can be assessed using Google Analytics and PageSpeed Insights to identify ways to increase page speed for both desktop and mobile.', 'Significance of Off-Site Engagement Off-site engagement, particularly obtaining backlinks from high domain authority sites, is crucial for improving search rankings, with backlinks from multiple high-quality domains bringing referring traffic, credibility, and passing link juice to enhance organic search quality and rankings.']}, {'end': 21064.663, 'start': 20332.485, 'title': 'Offsite engagement for seo success', 'summary': 'Explains the importance of offsite engagement for seo, including strategies such as influencer marketing, social media engagement, backlink building, and measuring seo performance through key metrics like ranking, traffic, and conversion.', 'duration': 732.178, 'highlights': ['Offsite engagement strategies include influencer marketing, social media engagement, and backlink building to improve domain authority and page authority for higher search engine rankings. The chapter emphasizes the significance of offsite engagement for SEO success, highlighting strategies such as influencer marketing, social media engagement, and backlink building to enhance domain authority and page authority, leading to higher search engine rankings.', 'Influencer marketing involves leveraging individuals with a significant following and relevance to the product to influence people to buy the product, potentially increasing brand visibility and domain authority. The concept of influencer marketing is detailed, emphasizing the use of individuals with a large following and relevance to the product to influence potential customers, leading to improved brand visibility and domain authority.', 'Measuring SEO performance involves focusing on core metrics such as ranking, traffic, and conversion, along with analyzing organic traffic, mobile traffic, keyword ranking, local visibility, engagement metrics, and backlinks. The importance of measuring SEO performance is highlighted, emphasizing core metrics such as ranking, traffic, and conversion, and the analysis of various factors including organic and mobile traffic, keyword ranking, local visibility, engagement metrics, and backlinks.']}, {'end': 21640.977, 'start': 21064.883, 'title': 'Seo metrics and tools', 'summary': 'Emphasizes the importance of tracking page speed, user behavior, and ranking using tools like google analytics and moz, while highlighting the significance of engagement metrics, local visibility, and backlinks in improving seo performance.', 'duration': 576.094, 'highlights': ['Moz tracks keyword rankings and provides insights into keyword performance, such as impressions and clicks, helping to monitor and improve organic search results. Moz tracks keyword rankings, providing insights into keyword performance with 5,414 impressions and 1,100 clicks for specific keywords over three months.', 'Google Search Console offers performance metrics, including keyword queries, impressions, clicks, average ranking position, and click-through rate, enabling a comprehensive understanding of organic search performance. Google Search Console provides performance metrics, revealing 5,414 impressions and 1,100 clicks for specific keywords, along with additional insights into user behavior and engagement.', 'Google My Business provides detailed insights into local SEO performance, including views, user actions, engagement metrics, and audience alignment, essential for targeting and evaluating local audience behavior. Google My Business offers insights into local SEO performance, including views, user actions, engagement metrics, and audience alignment, aiding in targeting and evaluating local audience behavior.', 'Engagement metrics like bounce rate, average session duration, and pages per visit, along with page speed, significantly impact rankings and the quality of organic traffic, underscoring the importance of maintaining good engagement metrics. Engagement metrics, including bounce rate, average session duration, and page speed, significantly impact rankings and the quality of organic traffic, highlighting the importance of maintaining good engagement metrics.', "Backlinks from reputable domains, measured through tools like Moz's link explorer and Google Search Console, play a crucial role in improving SEO performance by boosting domain authority and page authority, emphasizing quality over quantity. Backlinks from reputable domains, measured through tools like Moz's link explorer and Google Search Console, play a crucial role in improving SEO performance by boosting domain authority and page authority, emphasizing quality over quantity."]}], 'duration': 2355.733, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn019285244.jpg', 'highlights': ['John Doherty increased organic sessions by 74% and pages per session by 41% through site architecture changes.', 'Using HTTPS and SSL certificates can lead to higher Google rankings and favorably impact search engine results.', 'Sitemaps organize all URLs into one file, enabling prioritization of web pages and providing a way to inform Google about the frequency of content updates.', 'Dynamic sitemaps enable the automatic addition of new content to the sitemap, leading to quicker indexing of fresh pages and improved website visibility and ranking.', 'Optimizing page speed is crucial as it directly impacts user engagement, with pages loading in under 4 seconds resulting in lower bounce rates and higher conversions.', 'Factors affecting page speed include optimizing images, using a simple website design with optimized images, leveraging browser caching, and upgrading server response time.', 'Off-site engagement, particularly obtaining backlinks from high domain authority sites, is crucial for improving search rankings.', 'Influencer marketing involves leveraging individuals with a significant following and relevance to the product to influence people to buy the product, potentially increasing brand visibility and domain authority.', 'The importance of measuring SEO performance is highlighted, emphasizing core metrics such as ranking, traffic, and conversion, and the analysis of various factors including organic and mobile traffic, keyword ranking, local visibility, engagement metrics, and backlinks.', 'Moz tracks keyword rankings, providing insights into keyword performance with 5,414 impressions and 1,100 clicks for specific keywords over three months.', 'Google Search Console provides performance metrics, revealing 5,414 impressions and 1,100 clicks for specific keywords, along with additional insights into user behavior and engagement.', 'Google My Business offers insights into local SEO performance, including views, user actions, engagement metrics, and audience alignment, aiding in targeting and evaluating local audience behavior.', 'Engagement metrics, including bounce rate, average session duration, and page speed, significantly impact rankings and the quality of organic traffic, highlighting the importance of maintaining good engagement metrics.', "Backlinks from reputable domains, measured through tools like Moz's link explorer and Google Search Console, play a crucial role in improving SEO performance by boosting domain authority and page authority, emphasizing quality over quantity."]}, {'end': 22674.688, 'segs': [{'end': 21727.935, 'src': 'embed', 'start': 21687.48, 'weight': 7, 'content': [{'end': 21689.581, 'text': "it's not a search engine per se.", 'start': 21687.48, 'duration': 2.101}, {'end': 21691.301, 'text': "it's a video platform.", 'start': 21689.581, 'duration': 1.72}, {'end': 21695.363, 'text': "but if it was a search engine, it'd probably be second right behind google.", 'start': 21691.301, 'duration': 4.062}, {'end': 21698.464, 'text': 'so youtube is pretty popular.', 'start': 21695.363, 'duration': 3.101}, {'end': 21706.387, 'text': 'majority people use youtube search every day to watch videos on a number of different topics, so they can find these videos in google.', 'start': 21698.464, 'duration': 7.923}, {'end': 21712.269, 'text': "but because youtube's so powerful and so popular, people go directly right into youtube for their searches.", 'start': 21706.387, 'duration': 5.882}, {'end': 21721.132, 'text': 'And so the whole idea behind YouTube being the second most well known search engine is centered around keywords.', 'start': 21712.569, 'duration': 8.563}, {'end': 21727.935, 'text': 'So if you have the right keywords for your video, then the chances of you ranking higher increases on YouTube.', 'start': 21721.372, 'duration': 6.563}], 'summary': 'Youtube, as a video platform, is the second most popular search engine after google, with people using it daily to find videos on various topics using keywords.', 'duration': 40.455, 'max_score': 21687.48, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn021687480.jpg'}, {'end': 21826.905, 'src': 'embed', 'start': 21797.031, 'weight': 0, 'content': [{'end': 21798.532, 'text': "so let's take a look at that.", 'start': 21797.031, 'duration': 1.501}, {'end': 21804.114, 'text': 'if we go back to youtube for a second and i just type in machine learning,', 'start': 21798.892, 'duration': 5.222}, {'end': 21813.699, 'text': 'youtube is going to populate on the autocomplete in the search bar some other popular keywords that we can potentially use.', 'start': 21804.114, 'duration': 9.585}, {'end': 21817.1, 'text': 'or in this case, if i choose, you know, machine learning tutorial.', 'start': 21813.699, 'duration': 3.401}, {'end': 21820.622, 'text': "i'm going to see a video about machine learning tutorial.", 'start': 21817.1, 'duration': 3.522}, {'end': 21824.524, 'text': 'so here you can see simply learns ranked number one for machine learning tutorial.', 'start': 21820.622, 'duration': 3.902}, {'end': 21826.905, 'text': 'but there are other videos that show up in my search results.', 'start': 21824.524, 'duration': 2.381}], 'summary': "Youtube search for 'machine learning' yields multiple tutorial videos, with simply learn ranking number one.", 'duration': 29.874, 'max_score': 21797.031, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn021797031.jpg'}], 'start': 21641.297, 'title': 'Youtube video optimization', 'summary': 'Covers youtube keyword research, video keyword optimization, and video title optimization, emphasizing techniques for improving video rankings, aligning keywords with videos, and using targeted keywords in titles to rank on youtube and google, with emphasis on high volume, low competition, and relevancy in keyword selection, and staying within the 100-character limit for optimal visibility.', 'chapters': [{'end': 21937.36, 'start': 21641.297, 'title': 'Youtube keyword research', 'summary': "Covers the importance of keyword research in youtube videos, emphasizing its role in improving video rankings, with tips on using search suggestions and analyzing competitors' keywords.", 'duration': 296.063, 'highlights': ["Using search suggestions on YouTube, similar to Google's autocomplete feature, can help in identifying popular keywords for video content.", "Analyzing competitors' keywords in their video titles and descriptions can provide valuable insights for selecting relevant keywords for own videos.", 'Keyword research is crucial for improving video rankings on YouTube, similar to its importance in ranking web pages on Google.']}, {'end': 22428.604, 'start': 21937.56, 'title': 'Optimizing video keywords for youtube', 'summary': 'Highlights the importance of aligning keywords with videos for better ranking on youtube, providing techniques like viewing page source, using chrome extensions, and emphasizing the significance of high volume, low competition, and relevancy in keyword selection.', 'duration': 491.044, 'highlights': ['Aligning keywords with videos is crucial for better ranking on YouTube, and techniques like viewing page source and using Chrome extensions can aid in identifying relevant keywords. Importance of aligning keywords with videos for better ranking, techniques like viewing page source and using Chrome extensions, identifying relevant keywords', 'The significance of high volume, low competition, and relevancy in keyword selection for better ranking on YouTube is emphasized. Importance of high volume, low competition, and relevancy in keyword selection for better ranking', 'The primary keyword should define the nature of the content, supported by secondary keywords, to optimize video ranking on YouTube. Importance of defining primary keyword, supporting with secondary keywords for video ranking optimization']}, {'end': 22674.688, 'start': 22428.644, 'title': 'Optimizing video titles for seo', 'summary': "Discusses the importance of keyword research for video seo, emphasizing the need to rank on both youtube and google by using targeted keywords in titles and aligning with google's preference for instructional content. it also highlights the impact of including key terms like 'how to' and 'tutorial' in the video titles and staying within the 100-character limit for optimal visibility.", 'duration': 246.044, 'highlights': ['The importance of ranking on both YouTube and Google by using targeted keywords in titles The chapter emphasizes the need to rank on both YouTube and Google by using targeted keywords in titles to increase visibility and chances of being found on both search platforms.', "The impact of including key terms like 'how to' and 'tutorial' in video titles Google ranks videos with keywords like 'how to' and 'tutorials', signaling instructional content, thereby aiding in better ranking and visibility.", "Staying within the 100-character limit for optimal visibility in video titles It is essential to stay within the 100-character limit for video titles to ensure optimal visibility and alignment with YouTube's title character limit."]}], 'duration': 1033.391, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn021641297.jpg', 'highlights': ["Using search suggestions on YouTube, similar to Google's autocomplete feature, can help in identifying popular keywords for video content.", "Analyzing competitors' keywords in their video titles and descriptions can provide valuable insights for selecting relevant keywords for own videos.", 'Keyword research is crucial for improving video rankings on YouTube, similar to its importance in ranking web pages on Google.', 'Aligning keywords with videos is crucial for better ranking on YouTube, and techniques like viewing page source and using Chrome extensions can aid in identifying relevant keywords.', 'The significance of high volume, low competition, and relevancy in keyword selection for better ranking on YouTube is emphasized.', 'The primary keyword should define the nature of the content, supported by secondary keywords, to optimize video ranking on YouTube.', 'The importance of ranking on both YouTube and Google by using targeted keywords in titles to increase visibility and chances of being found on both search platforms.', "The impact of including key terms like 'how to' and 'tutorial' in video titles for better ranking and visibility.", 'Staying within the 100-character limit for optimal visibility in video titles.']}, {'end': 24055.584, 'segs': [{'end': 23039.886, 'src': 'embed', 'start': 23001.827, 'weight': 1, 'content': [{'end': 23007.17, 'text': "And then we're going to show you some of the metrics involved with some of these videos to help you stay ranking.", 'start': 23001.827, 'duration': 5.343}, {'end': 23012.514, 'text': "So without further ado, let's go into how to get your videos to rank on YouTube.", 'start': 23007.45, 'duration': 5.064}, {'end': 23016.176, 'text': "So we're going to talk about keyword research for YouTube.", 'start': 23012.834, 'duration': 3.342}, {'end': 23019.317, 'text': "We're going to talk about some ways to create high quality videos.", 'start': 23016.196, 'duration': 3.121}, {'end': 23028.481, 'text': 'So the importance of user engagement, just as I showed you with the machine learning basics video all the shares, all the commenting,', 'start': 23019.697, 'duration': 8.784}, {'end': 23030.122, 'text': 'all the views and subscriptions.', 'start': 23028.481, 'duration': 1.641}, {'end': 23032.583, 'text': "Then we're going to get into how to promote your content.", 'start': 23030.142, 'duration': 2.441}, {'end': 23037.005, 'text': "And then we're going to just review a little checklist for you and sum it all up.", 'start': 23032.803, 'duration': 4.202}, {'end': 23039.886, 'text': "So let's get started with keyword research.", 'start': 23037.205, 'duration': 2.681}], 'summary': 'Learn youtube video ranking including keyword research and user engagement.', 'duration': 38.059, 'max_score': 23001.827, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn023001827.jpg'}, {'end': 23949.275, 'src': 'embed', 'start': 23924.532, 'weight': 5, 'content': [{'end': 23930.958, 'text': "You're going to get results related to that, because if you look at these examples, we have machine learning tutorial in our title,", 'start': 23924.532, 'duration': 6.426}, {'end': 23933.861, 'text': 'or how to become a machine learning engineer.', 'start': 23930.958, 'duration': 2.903}, {'end': 23935.302, 'text': 'So keep that in mind.', 'start': 23934.001, 'duration': 1.301}, {'end': 23939.626, 'text': "if you're creating a video and it's educational in nature, you know.", 'start': 23935.302, 'duration': 4.324}, {'end': 23946.473, 'text': 'use those key terms like how to and tutorials in the video title, because that will help you rank.', 'start': 23939.626, 'duration': 6.847}, {'end': 23949.275, 'text': "so let's move over now to video title.", 'start': 23946.573, 'duration': 2.702}], 'summary': "Use key terms like 'how to' and 'tutorials' in video titles to improve ranking for educational content.", 'duration': 24.743, 'max_score': 23924.532, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn023924532.jpg'}, {'end': 24064.911, 'src': 'embed', 'start': 24037.749, 'weight': 0, 'content': [{'end': 24041.532, 'text': 'So we want to make sure in this case you can see data science in five minutes.', 'start': 24037.749, 'duration': 3.783}, {'end': 24049.639, 'text': "so that was purposely done so that, hey, i don't have time to watch a video, i only have a couple minutes data science in five minutes.", 'start': 24041.832, 'duration': 7.807}, {'end': 24055.584, 'text': "okay, great, i'm gonna click on the video and now i have an opportunity to watch something and learn something under five minutes.", 'start': 24049.639, 'duration': 5.945}, {'end': 24061.269, 'text': 'so choosing the right words in your video title is going to help you get that click-through rate up.', 'start': 24055.584, 'duration': 5.685}, {'end': 24064.911, 'text': 'remember, click-through rate is clicks divided by impressions.', 'start': 24061.269, 'duration': 3.642}], 'summary': 'Learn data science in 5 minutes to optimize video titles for higher click-through rates.', 'duration': 27.162, 'max_score': 24037.749, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn024037749.jpg'}], 'start': 22674.688, 'title': 'Optimizing youtube video for ranking', 'summary': 'Emphasizes optimizing video titles, descriptions, and tags with keywords and hashtags to improve click-through rate and engagement metrics. it also discusses user engagement, keyword research, and video tag analysis, highlighting the use of well-chosen keywords for higher search volume and low competition.', 'chapters': [{'end': 22985.115, 'start': 22674.688, 'title': 'Optimizing youtube video for ranking', 'summary': 'Discusses the importance of optimizing video titles, descriptions, and tags by incorporating keywords and hashtags to improve click-through rate, with examples of ranking first for specific keywords and achieving high engagement metrics.', 'duration': 310.427, 'highlights': ["The video has over 221,000 subscribers, 234,000 views, 2,000 likes, and 270+ comments, demonstrating high engagement. The video's engagement metrics of 221,000 subscribers, 234,000 views, 2,000 likes, and 270+ comments showcase its popularity and audience interaction.", "Ranking number one for 'machine learning basics' on YouTube and Google organic search, and number two for 'data science interview questions' showcases successful video optimization. The example of ranking first for 'machine learning basics' on YouTube and Google, and second for 'data science interview questions' demonstrates effective video optimization strategies.", 'Emphasizing the importance of incorporating keywords and hashtags in video titles, descriptions, and tags to improve click-through rate and overall ranking on YouTube and Google. The emphasis on incorporating keywords and hashtags in video titles, descriptions, and tags to improve click-through rate and overall ranking on YouTube and Google highlights the significance of these optimization techniques.']}, {'end': 23451.29, 'start': 22985.115, 'title': 'Ranking your videos on youtube', 'summary': "Discusses the importance of user engagement and keyword research for youtube, including ways to find popular keywords through search suggestion, competitor's videos, and page source.", 'duration': 466.175, 'highlights': ['The importance of user engagement, including shares, comments, views, and subscriptions, in ranking on YouTube. User engagement, such as shares, comments, views, and subscriptions, plays a vital role in ranking on YouTube.', "Using YouTube's autocomplete feature to find popular keywords for video content. YouTube's autocomplete feature provides popular keyword suggestions for video content, aiding in optimizing for search.", "Analyzing competitor's videos to identify popular keywords used in their titles, descriptions, and page source. Analyzing competitor's videos helps in identifying popular keywords used in titles, descriptions, and page source, providing insights for optimizing video content.", 'The significance of aligning keywords with video content and leveraging keyword research tools for YouTube. Aligning keywords with video content and utilizing keyword research tools are crucial for optimizing video content for search on YouTube.']}, {'end': 23803.557, 'start': 23451.59, 'title': 'Youtube video tag analysis', 'summary': 'Discusses using chrome extensions like vidiq to analyze video tags, emphasizing the importance of well-chosen keywords with high search volume, low competition, and relevance, and the use of primary and secondary keywords to improve youtube video rankings.', 'duration': 351.967, 'highlights': ['Using Chrome extensions like vidIQ to analyze video tags vidIQ and TubeBuddy are Chrome extensions that provide exact video tags and associated metrics, helping to understand the types of keywords being used and their rankings.', 'Importance of well-chosen keywords with high search volume, low competition, and relevance Emphasizes the significance of well-chosen keywords with high search volume, low competition, and relevance to drive more traffic and improve video rankings on YouTube.', 'Utilizing primary and secondary keywords to improve YouTube video rankings The strategy involves choosing a primary keyword that defines the content and supporting it with highly relevant secondary keywords to improve video rankings on YouTube.']}, {'end': 24055.584, 'start': 23803.577, 'title': 'Optimizing video titles for google and youtube', 'summary': "Emphasizes the importance of selecting keywords for video titles that google shows on the video results page, as it can lead to higher visibility and more views. it also highlights the significance of using instructional keywords such as 'how to' and 'tutorial' to improve video ranking and the necessity of aligning video titles with primary and secondary keywords to enhance click-through rates.", 'duration': 252.007, 'highlights': ['The importance of selecting keywords for video titles that Google shows on the video results page, as it can lead to higher visibility and more views.', "Using instructional keywords such as 'how to' and 'tutorial' to improve video ranking.", 'The necessity of aligning video titles with primary and secondary keywords to enhance click-through rates.']}], 'duration': 1380.896, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn022674688.jpg', 'highlights': ["The video's engagement metrics of 221,000 subscribers, 234,000 views, 2,000 likes, and 270+ comments showcase its popularity and audience interaction.", "The example of ranking first for 'machine learning basics' on YouTube and Google, and second for 'data science interview questions' demonstrates effective video optimization strategies.", 'The emphasis on incorporating keywords and hashtags in video titles, descriptions, and tags to improve click-through rate and overall ranking on YouTube and Google highlights the significance of these optimization techniques.', 'User engagement, such as shares, comments, views, and subscriptions, plays a vital role in ranking on YouTube.', "YouTube's autocomplete feature provides popular keyword suggestions for video content, aiding in optimizing for search.", "Analyzing competitor's videos helps in identifying popular keywords used in titles, descriptions, and page source, providing insights for optimizing video content.", 'vidIQ and TubeBuddy are Chrome extensions that provide exact video tags and associated metrics, helping to understand the types of keywords being used and their rankings.', 'Emphasizes the significance of well-chosen keywords with high search volume, low competition, and relevance to drive more traffic and improve video rankings on YouTube.', 'The strategy involves choosing a primary keyword that defines the content and supporting it with highly relevant secondary keywords to improve video rankings on YouTube.', 'The importance of selecting keywords for video titles that Google shows on the video results page, as it can lead to higher visibility and more views.', "Using instructional keywords such as 'how to' and 'tutorial' to improve video ranking.", 'The necessity of aligning video titles with primary and secondary keywords to enhance click-through rates.']}, {'end': 25159.425, 'segs': [{'end': 24087.204, 'src': 'embed', 'start': 24055.584, 'weight': 4, 'content': [{'end': 24061.269, 'text': 'so choosing the right words in your video title is going to help you get that click-through rate up.', 'start': 24055.584, 'duration': 5.685}, {'end': 24064.911, 'text': 'remember, click-through rate is clicks divided by impressions.', 'start': 24061.269, 'duration': 3.642}, {'end': 24070.454, 'text': 'And an impression is how many times your video shows up in the search results on YouTube or Google.', 'start': 24064.951, 'duration': 5.503}, {'end': 24073.255, 'text': 'So we want to keep our click through rate high.', 'start': 24070.634, 'duration': 2.621}, {'end': 24079.118, 'text': 'And in order to do that, we want to be able to write some really good title tags for our video.', 'start': 24073.455, 'duration': 5.663}, {'end': 24087.204, 'text': "so use catchy words like a number or how to or what is, because that's going to resonate with people when they're searching.", 'start': 24079.358, 'duration': 7.846}], 'summary': "Using the right words in video titles can improve click-through rate, with catchy words like numbers or 'how to' resonating with viewers.", 'duration': 31.62, 'max_score': 24055.584, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn024055584.jpg'}, {'end': 24278.313, 'src': 'embed', 'start': 24253.381, 'weight': 0, 'content': [{'end': 24261.265, 'text': 'So, at the end of the day, we want to be able to use the tools available to us YouTube itself, by looking at our competitors,', 'start': 24253.381, 'duration': 7.884}, {'end': 24271.19, 'text': 'those extensions like vidIQ, the autocomplete to really find our good keywords, and then incorporating those keywords into the title tag,', 'start': 24261.265, 'duration': 9.925}, {'end': 24274.531, 'text': 'the description, as target keywords, hashtags.', 'start': 24271.19, 'duration': 3.341}, {'end': 24278.313, 'text': 'We should really be off and running with our video on YouTube.', 'start': 24274.771, 'duration': 3.542}], 'summary': 'Leverage youtube tools and extensions like vidiq to find and incorporate relevant keywords into video metadata for successful youtube video optimization.', 'duration': 24.932, 'max_score': 24253.381, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn024253381.jpg'}, {'end': 24331.574, 'src': 'embed', 'start': 24304.22, 'weight': 2, 'content': [{'end': 24307.281, 'text': 'In order to rank, we need to have good content.', 'start': 24304.22, 'duration': 3.061}, {'end': 24315.343, 'text': "Let's talk a little bit about creating content and what's involved with that and what we really mean by high quality videos.", 'start': 24307.541, 'duration': 7.802}, {'end': 24321.824, 'text': "If you have a video content that is not informative or irrelevant to the topic, it won't rank.", 'start': 24315.723, 'duration': 6.101}, {'end': 24323.305, 'text': "That's just common sense.", 'start': 24322.125, 'duration': 1.18}, {'end': 24331.574, 'text': "you need to create content that's aligned with the topic, obviously, and then that way you have keywords that are aligned with the content.", 'start': 24324.005, 'duration': 7.569}], 'summary': 'To rank, create high-quality, relevant video content aligned with keywords.', 'duration': 27.354, 'max_score': 24304.22, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn024304220.jpg'}, {'end': 24875.212, 'src': 'embed', 'start': 24841.161, 'weight': 1, 'content': [{'end': 24843.323, 'text': 'Focus on the initial 15 seconds.', 'start': 24841.161, 'duration': 2.162}, {'end': 24844.144, 'text': "So that's key.", 'start': 24843.443, 'duration': 0.701}, {'end': 24849.488, 'text': "Somebody's going to click the play button of your video and if you don't catch them in the first 15 seconds,", 'start': 24844.544, 'duration': 4.944}, {'end': 24855.272, 'text': "then they're likely going to pause the video or just go ahead and close it out altogether.", 'start': 24849.488, 'duration': 5.784}, {'end': 24861.977, 'text': "so you want to be able to capture somebody's attention right off the bat and even before they click on that play button,", 'start': 24855.272, 'duration': 6.705}, {'end': 24867.38, 'text': "you want to make sure again you're exceeding expectations that title is aligned with the content.", 'start': 24861.977, 'duration': 5.403}, {'end': 24875.212, 'text': 'so in your first 15 seconds It basically needs to be catchy, but also setting the expectation of what the user is expecting.', 'start': 24867.38, 'duration': 7.832}], 'summary': 'Video content needs catchy, aligned intro to engage viewers within 15 seconds.', 'duration': 34.051, 'max_score': 24841.161, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn024841161.jpg'}], 'start': 24055.584, 'title': 'Optimizing video content', 'summary': 'Covers optimizing video titles and descriptions for improved click-through rate, optimizing videos for youtube with keywords and high-quality content, and emphasizing alignment of video titles with content for high engagement, with a description length of 5,000 characters and focusing on audience retention and analytics.', 'chapters': [{'end': 24142.599, 'start': 24055.584, 'title': 'Optimizing video titles and descriptions', 'summary': 'Emphasizes the importance of using catchy words in video titles to improve click-through rate, and suggests including the target word in the beginning of the description to optimize videos, with a description length of 5,000 characters.', 'duration': 87.015, 'highlights': ["Using catchy words like a number or how to or what is can resonate with people when they're searching, improving click-through rate.", 'Including the primary keyword in the first sentence of the video description can aid in optimizing the video.', 'The description length is 5,000 characters, providing ample space for including keywords and describing the video content.']}, {'end': 24575.444, 'start': 24142.599, 'title': 'Optimizing video for youtube', 'summary': 'Discusses the importance of optimizing video for youtube by incorporating keywords, hashtags, and high quality content, along with tips for audience retention and user engagement, with the aim of ranking videos on the platform.', 'duration': 432.845, 'highlights': ['Incorporating Keywords and Hashtags Emphasizes the importance of naturally incorporating keywords at the beginning of the first sentence, including hashtags in the description, and using target and LSI keywords to align the video with hashtags and improve its chances of ranking on YouTube.', 'Importance of High Quality Content Stresses the significance of high quality content aligned with the topic and its relationship to keywords, highlighting that videos need to be informative and relevant to rank, with audience retention and user engagement being key metrics for determining content quality.', "Tips for Creating High Quality Videos Provides tips for creating high quality videos, including publishing longer videos for increased watch time and emphasizing the need for organized content through outlining, as well as the importance of uploading high resolution videos to improve visibility on YouTube's first page."]}, {'end': 25159.425, 'start': 24575.444, 'title': 'Optimizing video content for engagement', 'summary': 'Emphasizes the importance of aligning video titles with content, using high-quality visuals and original content, and providing valuable resources and engagement tools, while focusing on audience retention and analytics to ensure high engagement throughout the video.', 'duration': 583.981, 'highlights': ['Align video titles with content to set expectations for the end user Ensuring that the title reflects the content sets the expectation for the end user, leading to longer viewer retention and increased engagement.', 'Focus on creating original content with high-quality visuals and audio Emphasizing the creation of original content with high-quality visuals, audio, and engaging examples to maintain viewer engagement.', 'Utilize audience retention and analytics to understand video engagement Using audience retention and analytics to gauge viewer engagement, optimize content, and ensure high retention throughout the video.', 'Provide valuable resources, backlinks, and engagement tools such as cards and end screens Incorporating credible resources, backlinks, and engagement tools like cards and end screens to recommend relevant videos and playlists, thus keeping the audience engaged.', 'Leverage analytics to understand demographics, playback locations, and traffic sources Utilizing analytics to gain insights into demographics, playback locations, traffic sources, and viewer behavior to refine content strategy and improve engagement.']}], 'duration': 1103.841, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn024055584.jpg', 'highlights': ['Description length of 5,000 characters provides ample space for including keywords and describing the video content.', 'Incorporating Keywords and Hashtags emphasizes the importance of naturally incorporating keywords at the beginning of the first sentence, including hashtags in the description, and using target and LSI keywords to align the video with hashtags and improve its chances of ranking on YouTube.', 'Align video titles with content to set expectations for the end user, leading to longer viewer retention and increased engagement.', 'Utilize audience retention and analytics to understand video engagement, optimize content, and ensure high retention throughout the video.', 'Provide valuable resources, backlinks, and engagement tools such as cards and end screens to recommend relevant videos and playlists, thus keeping the audience engaged.']}, {'end': 26114.72, 'segs': [{'end': 25232.808, 'src': 'embed', 'start': 25202.084, 'weight': 1, 'content': [{'end': 25204.505, 'text': 'Each one of these is important to ranking.', 'start': 25202.084, 'duration': 2.421}, {'end': 25207.207, 'text': 'so, yes, you need to line keywords.', 'start': 25204.685, 'duration': 2.522}, {'end': 25209.989, 'text': 'yes, you need to have high quality content.', 'start': 25207.207, 'duration': 2.782}, {'end': 25215.553, 'text': "so when you do both of those and you upload your video, then it's up to the viewer,", 'start': 25209.989, 'duration': 5.564}, {'end': 25222.178, 'text': 'and so the hard work that you put out for the video is hopefully going to pay dividends with engagement.', 'start': 25215.553, 'duration': 6.625}, {'end': 25224.479, 'text': 'so you want people to do one of these four.', 'start': 25222.178, 'duration': 2.301}, {'end': 25227.542, 'text': "okay, so let's talk about what that means.", 'start': 25224.479, 'duration': 3.063}, {'end': 25229.384, 'text': 'so how do i get engagement?', 'start': 25227.542, 'duration': 1.842}, {'end': 25232.808, 'text': 'so we already talked about creating engaging content.', 'start': 25229.384, 'duration': 3.424}], 'summary': 'Importance of keywords and high-quality content for video ranking and engagement.', 'duration': 30.724, 'max_score': 25202.084, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn025202084.jpg'}, {'end': 25270.165, 'src': 'embed', 'start': 25244.538, 'weight': 0, 'content': [{'end': 25252.4, 'text': "So that's part of keeping users engaged, is keeping it entertaining, is part of getting a high quality video.", 'start': 25244.538, 'duration': 7.862}, {'end': 25258.722, 'text': 'So remember on the high quality video, when we say entertaining, the audio portion has a lot to do with it.', 'start': 25252.66, 'duration': 6.062}, {'end': 25260.582, 'text': 'Examples has a lot to do with it.', 'start': 25258.822, 'duration': 1.76}, {'end': 25263.903, 'text': 'Quality of the video itself has a lot to do with it.', 'start': 25260.762, 'duration': 3.141}, {'end': 25265.243, 'text': "So there's a lot of components.", 'start': 25263.923, 'duration': 1.32}, {'end': 25270.165, 'text': 'So all those components on a high quality video are going to lead to engagement.', 'start': 25265.464, 'duration': 4.701}], 'summary': 'High quality video with entertaining content leads to user engagement.', 'duration': 25.627, 'max_score': 25244.538, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn025244538.jpg'}, {'end': 25878.96, 'src': 'embed', 'start': 25854.681, 'weight': 6, 'content': [{'end': 25861.207, 'text': "So let's do a quick review on everything we talked about in terms of ranking your video on YouTube.", 'start': 25854.681, 'duration': 6.526}, {'end': 25863.088, 'text': 'It all starts with the keywords.', 'start': 25861.407, 'duration': 1.681}, {'end': 25867.352, 'text': 'So we want to identify a list of keywords that are relevant to the video.', 'start': 25863.389, 'duration': 3.963}, {'end': 25869.174, 'text': 'So we can use tools.', 'start': 25867.592, 'duration': 1.582}, {'end': 25870.995, 'text': 'to choose our keywords.', 'start': 25869.594, 'duration': 1.401}, {'end': 25878.96, 'text': 'but remember, we want to choose keywords that have high volume and low competition, and so where can we go to choose those keywords?', 'start': 25870.995, 'duration': 7.965}], 'summary': 'To rank a video on youtube, start with relevant, high-volume, low-competition keywords.', 'duration': 24.279, 'max_score': 25854.681, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn025854681.jpg'}, {'end': 26072.859, 'src': 'embed', 'start': 26045.464, 'weight': 3, 'content': [{'end': 26049.826, 'text': 'and all those things combined will help you to get your youtube video ranked.', 'start': 26045.464, 'duration': 4.362}, {'end': 26052.307, 'text': 'so again, some key takeaways here.', 'start': 26049.826, 'duration': 2.481}, {'end': 26055.189, 'text': 'use the keyword research available to you on youtube.', 'start': 26052.307, 'duration': 2.882}, {'end': 26059.151, 'text': 'you want to basically, you know, watch your descriptions.', 'start': 26055.669, 'duration': 3.482}, {'end': 26063.574, 'text': 'you want to be able to align your keywords with your title and meta tag description.', 'start': 26059.151, 'duration': 4.423}, {'end': 26067.176, 'text': 'you want to be able to promote your content on social media.', 'start': 26063.574, 'duration': 3.602}, {'end': 26072.859, 'text': "on social bookmarking, though and i can't stress enough, great, high quality video.", 'start': 26067.176, 'duration': 5.683}], 'summary': 'Utilize keyword research, align keywords with title, promote on social media for better youtube ranking.', 'duration': 27.395, 'max_score': 26045.464, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn026045464.jpg'}], 'start': 25159.425, 'title': 'Youtube video ranking strategies', 'summary': 'Emphasizes the importance of user engagement, promoting content on social media platforms, and provides youtube video ranking tips such as keyword research and content organization to improve video rankings and visibility on youtube.', 'chapters': [{'end': 25441.822, 'start': 25159.425, 'title': 'Importance of user engagement on youtube', 'summary': 'Emphasizes the importance of user engagement for video ranking on youtube, highlighting the key factors such as high-quality content, use of humor, clear call to action, and the impact of engagement on video rankings.', 'duration': 282.397, 'highlights': ["Engagement is crucial for video ranking on YouTube, as videos won't rank without it, and it includes actions like liking, commenting, sharing, and subscribing.", 'Creating entertaining content can lead to over three quarters of users sharing it, emphasizing the importance of keeping the content engaging and entertaining.', 'Encouraging viewers to add comments and questions can lead to higher engagement, as video comments help in ranking the video higher.', 'Using humor, adding personality, and including a clear call to action at the end of the video can contribute to higher engagement and lead to more videos being shared and ranked well.', 'Responding to comments and questions in the comment section is essential, as it not only helps in covering missed information but also leads to higher engagement and rankings.']}, {'end': 25682.923, 'start': 25441.822, 'title': 'Promoting content on social media', 'summary': 'Discusses the importance of promoting content on social media platforms like facebook, twitter, linkedin, reddit, and quora to drive traffic and engagement, ultimately leading to better video ranking and visibility.', 'duration': 241.101, 'highlights': ['Promoting content on social media platforms like Facebook, Twitter, LinkedIn, Reddit, and Quora is crucial for driving traffic and engagement, leading to better video ranking and visibility. Promoting content on various social media platforms is essential for driving traffic and engagement, ultimately contributing to better video ranking and visibility. This includes platforms like Facebook, Twitter, LinkedIn, Reddit, and Quora.', "Engaging with the audience on social media sites can significantly impact the video's engagement and ranking, with a larger following on Twitter being particularly beneficial. Engaging with the audience on social media platforms, especially those where the creator has a substantial following, can significantly impact the video's engagement and ranking, particularly emphasizing the benefits of a larger Twitter following.", "Participating in forum discussions on platforms like Reddit and leveraging Q&A sites like Quora can drive traffic and signal to search engines the video's relevance and popularity. Participating in forum discussions on platforms like Reddit and leveraging Q&A sites like Quora can drive traffic and signal to search engines the video's relevance and popularity, ultimately contributing to its ranking and visibility.", "Embedding videos in blogs and leveraging influencer marketing can further enhance visibility and engagement with the content. Embedding videos in blogs related to the content's topic and leveraging influencer marketing by collaborating with industry influencers can further enhance visibility and engagement with the content, ultimately contributing to its success."]}, {'end': 26114.72, 'start': 25682.923, 'title': 'Youtube video ranking tips', 'summary': 'Explores various strategies to optimize and promote youtube videos, emphasizing the importance of keyword research, content organization, and engagement metrics to improve ranking, with a focus on creating high-quality content and leveraging social media promotion.', 'duration': 431.797, 'highlights': ['Organizing content into playlists helps in ranking high in YouTube searches. Creating playlists for different video categories can help in organizing the content and improving its visibility on YouTube searches.', 'Promoting video links on social media platforms and embedding them in emails and blog posts can enhance visibility and engagement. Sharing video links on social media platforms, embedding them in emails, and blog posts can increase visibility and engagement, contributing to improved video ranking.', 'Utilizing keyword research tools and optimizing video content with relevant keywords, titles, descriptions, and tags is crucial for improving video ranking. Using keyword research tools and optimizing video content with relevant keywords, titles, descriptions, and tags is essential for improving video ranking on YouTube.', 'Monitoring engagement metrics like likes, comments, and views provides insights into video performance and aids in determining ranking potential. Tracking engagement metrics such as likes, comments, and views offers insights into video performance and helps assess its ranking potential on YouTube.', 'Creating high-quality content with engaging elements such as good audio, video quality, and thumbnails, as well as optimizing meta tags and descriptions, contributes to better video ranking. Producing high-quality content with engaging elements, optimizing meta tags, descriptions, and utilizing high-quality thumbnails contributes to better video ranking on YouTube.']}], 'duration': 955.295, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn025159425.jpg', 'highlights': ["Engagement is crucial for video ranking on YouTube, as videos won't rank without it, and it includes actions like liking, commenting, sharing, and subscribing.", 'Promoting content on social media platforms like Facebook, Twitter, LinkedIn, Reddit, and Quora is crucial for driving traffic and engagement, leading to better video ranking and visibility.', 'Organizing content into playlists helps in ranking high in YouTube searches.', 'Utilizing keyword research tools and optimizing video content with relevant keywords, titles, descriptions, and tags is crucial for improving video ranking.', 'Creating high-quality content with engaging elements such as good audio, video quality, and thumbnails, as well as optimizing meta tags and descriptions, contributes to better video ranking.', 'Encouraging viewers to add comments and questions can lead to higher engagement, as video comments help in ranking the video higher.', 'Responding to comments and questions in the comment section is essential, as it not only helps in covering missed information but also leads to higher engagement and rankings.', "Participating in forum discussions on platforms like Reddit and leveraging Q&A sites like Quora can drive traffic and signal to search engines the video's relevance and popularity.", 'Monitoring engagement metrics like likes, comments, and views provides insights into video performance and aids in determining ranking potential.', 'Embedding videos in blogs and leveraging influencer marketing can further enhance visibility and engagement with the content.']}, {'end': 29160.523, 'segs': [{'end': 26282.538, 'src': 'embed', 'start': 26255.336, 'weight': 0, 'content': [{'end': 26264.65, 'text': 'So even if I type in auto body as a single word, this is where the machine learning is coming in, realizing that these are the same queries.', 'start': 26255.336, 'duration': 9.314}, {'end': 26272.113, 'text': 'And so, rather than treat them as individual queries, what is happening is, through machine learning,', 'start': 26264.83, 'duration': 7.283}, {'end': 26282.538, 'text': 'is they are trying to figure out what is the intent of the search and then grouping the intent into single categories or single searches.', 'start': 26272.113, 'duration': 10.425}], 'summary': 'Machine learning groups similar queries to identify search intent.', 'duration': 27.202, 'max_score': 26255.336, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn026255336.jpg'}, {'end': 26352.229, 'src': 'embed', 'start': 26327.997, 'weight': 6, 'content': [{'end': 26340.383, 'text': 'it means that phrases or words that are plurals, acronyms, typical variants, such as words that may mean the same thing,', 'start': 26327.997, 'duration': 12.386}, {'end': 26343.485, 'text': "but then they're different words, so they're going to group them together.", 'start': 26340.383, 'duration': 3.102}, {'end': 26352.229, 'text': 'And then also, as you saw there, words with spaces or without spaces, conjunction words, as well as hyphens and apostrophes.', 'start': 26343.505, 'duration': 8.724}], 'summary': 'Text is grouped based on plurals, acronyms, variants, spaces, conjunctions, hyphens, and apostrophes.', 'duration': 24.232, 'max_score': 26327.997, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn026327997.jpg'}, {'end': 27345.72, 'src': 'embed', 'start': 27317.845, 'weight': 14, 'content': [{'end': 27331.972, 'text': "And so what's happening here is this has been actually going on for the past 10 years is that more and more of your rankings are going to be personalized to your unique history and the words,", 'start': 27317.845, 'duration': 14.127}, {'end': 27336.675, 'text': 'the sites that you visit, the words you use, the types of queries that you make.', 'start': 27331.972, 'duration': 4.703}, {'end': 27345.72, 'text': 'All of this is being developed in order to provide you the most relevant personal results.', 'start': 27337.315, 'duration': 8.405}], 'summary': "Rankings personalized to user's history, words, and sites in past 10 years for more relevant results.", 'duration': 27.875, 'max_score': 27317.845, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn027317845.jpg'}, {'end': 27429.015, 'src': 'embed', 'start': 27396.358, 'weight': 8, 'content': [{'end': 27403.381, 'text': "If you search for specific things in one region, it's going to show up differently in other regions.", 'start': 27396.358, 'duration': 7.023}, {'end': 27408.103, 'text': 'If I search for right now, if I go to Google and type in Ford dealership,', 'start': 27403.881, 'duration': 4.222}, {'end': 27417.207, 'text': "I'm going to see the one that's near me and I'm not going to see one that's out in another state or another region because,", 'start': 27408.103, 'duration': 9.104}, {'end': 27429.015, 'text': "based on the localization that search engines are providing, it's going to look at that query as a localized result and serve it to me specifically.", 'start': 27417.207, 'duration': 11.808}], 'summary': "Search results are localized, showing nearby options based on user's location.", 'duration': 32.657, 'max_score': 27396.358, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn027396358.jpg'}, {'end': 27470.823, 'src': 'embed', 'start': 27444.498, 'weight': 16, 'content': [{'end': 27449.203, 'text': 'even into a zip code, local results,', 'start': 27444.498, 'duration': 4.705}, {'end': 27459.594, 'text': 'targeted results can be limited to a small area to only show to people who are within that area or searching in that area,', 'start': 27449.203, 'duration': 10.391}, {'end': 27468.382, 'text': "and so more and more based on localization, we're seeing that affect the results and that has been a highly impactful,", 'start': 27459.594, 'duration': 8.788}, {'end': 27470.823, 'text': 'especially over the past two to three years,', 'start': 27468.382, 'duration': 2.441}], 'summary': 'Localization impacting search results, highly impactful over past 2-3 years', 'duration': 26.325, 'max_score': 27444.498, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn027444498.jpg'}, {'end': 27566.17, 'src': 'embed', 'start': 27516.127, 'weight': 3, 'content': [{'end': 27524.369, 'text': 'So the words you use, how you structure the query, the language, those are all going to affect the type of results that you see.', 'start': 27516.127, 'duration': 8.242}, {'end': 27530.17, 'text': 'And then also, as you can see here, is that the organic results.', 'start': 27525.269, 'duration': 4.901}, {'end': 27542.014, 'text': "you know we're seeing videos taking over results, how-tos, actual, you know multiple things happening in the search engine results page,", 'start': 27530.17, 'duration': 11.844}, {'end': 27548.679, 'text': "and so it's no longer just a list of 10 links and running a ranking report to see where you rank,", 'start': 27542.014, 'duration': 6.665}, {'end': 27566.17, 'text': "because what's happening here is we're seeing multiple videos being served prior to even seeing any what you would call a traditional link or traditional website snippet here showing up in the search engine results page.", 'start': 27548.679, 'duration': 17.491}], 'summary': 'Search engine results are evolving with videos and how-tos taking over organic results, changing the traditional link-based ranking approach.', 'duration': 50.043, 'max_score': 27516.127, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn027516127.jpg'}, {'end': 28005.296, 'src': 'embed', 'start': 27976.263, 'weight': 11, 'content': [{'end': 27983.865, 'text': "but there's no way to really know if what your amazon ranking is for a specific product or query.", 'start': 27976.263, 'duration': 7.602}, {'end': 27988.828, 'text': "so in that way you're kind of losing some of whatever amazon is taking.", 'start': 27983.865, 'duration': 4.963}, {'end': 27991.53, 'text': "we're also losing some of that data.", 'start': 27988.828, 'duration': 2.702}, {'end': 28002.038, 'text': "so those are some of the obstacles that we're running into in terms of getting a big picture of campaign metrics.", 'start': 27991.53, 'duration': 10.508}, {'end': 28005.296, 'text': 'so, like i said, We need to start with the business goal.', 'start': 28002.038, 'duration': 3.258}], 'summary': 'Challenges in tracking amazon ranking and data are hindering campaign metric analysis.', 'duration': 29.033, 'max_score': 27976.263, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn027976263.jpg'}, {'end': 28294.854, 'src': 'embed', 'start': 28263.002, 'weight': 12, 'content': [{'end': 28266.965, 'text': 'It was very interesting, because this is the lead engineer and he sort of shushed me.', 'start': 28263.002, 'duration': 3.963}, {'end': 28268.425, 'text': 'This was on the trade show floor.', 'start': 28267.025, 'duration': 1.4}, {'end': 28272.988, 'text': "And he says, in analytics, we don't talk about accuracy.", 'start': 28269.006, 'duration': 3.982}, {'end': 28281.934, 'text': 'He says, what I like to say is that our analytics are less inaccurate than our competitors.', 'start': 28273.929, 'duration': 8.005}, {'end': 28287.111, 'text': 'And that is really the case when it comes to analytics.', 'start': 28283.57, 'duration': 3.541}, {'end': 28294.854, 'text': "If you've ever compared analytics from two different systems and looking at the same metrics, they never agree.", 'start': 28287.851, 'duration': 7.003}], 'summary': "Lead engineer emphasizes analytics' relative accuracy over competitors at trade show.", 'duration': 31.852, 'max_score': 28263.002, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn028263002.jpg'}, {'end': 28430.412, 'src': 'embed', 'start': 28390.746, 'weight': 2, 'content': [{'end': 28398.976, 'text': 'What we can do is look at our landing pages and the amount of visits those landing pages are generating.', 'start': 28390.746, 'duration': 8.23}, {'end': 28404.31, 'text': "then it doesn't take much to kind of look at those landing pages and see what.", 'start': 28399.907, 'duration': 4.403}, {'end': 28406.172, 'text': 'what are they basically about?', 'start': 28404.31, 'duration': 1.862}, {'end': 28408.193, 'text': 'what are those keyword concepts?', 'start': 28406.172, 'duration': 2.021}, {'end': 28412.396, 'text': 'now you can go to Google Search Console,', 'start': 28408.193, 'duration': 4.203}, {'end': 28430.412, 'text': 'you can go to Bing Webmaster Tools and you can see which keywords are driving traffic to your business through those webmaster portals and you can get the concept of what keywords are driving traffic.', 'start': 28412.396, 'duration': 18.016}], 'summary': 'Analyze landing page visits to identify driving keywords, utilizing google search console and bing webmaster tools.', 'duration': 39.666, 'max_score': 28390.746, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn028390746.jpg'}, {'end': 28501.165, 'src': 'embed', 'start': 28469.217, 'weight': 9, 'content': [{'end': 28472.539, 'text': "As I said, Google's trying to push everything together into intent.", 'start': 28469.217, 'duration': 3.322}, {'end': 28476.621, 'text': 'And so evaluate your landing pages in terms of intent.', 'start': 28472.999, 'duration': 3.622}, {'end': 28487.887, 'text': 'What would someone be searching on in order to get to this page and utilize Google Search Console and Bing Webmaster Tools maybe some of your analytics in order to figure that out?', 'start': 28477.121, 'duration': 10.766}, {'end': 28492.562, 'text': 'Also, what I like to look at are comparative metrics.', 'start': 28489.781, 'duration': 2.781}, {'end': 28501.165, 'text': "When I'm looking at the success of an SEO campaign as tied to other types of campaigns,", 'start': 28494.082, 'duration': 7.083}], 'summary': 'Google emphasizes intent in evaluating landing pages. use tools like google search console and bing webmaster tools to determine search queries for the page. analyze comparative metrics for seo campaign success.', 'duration': 31.948, 'max_score': 28469.217, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn028469217.jpg'}, {'end': 28705.975, 'src': 'embed', 'start': 28676.144, 'weight': 1, 'content': [{'end': 28685.229, 'text': "I showed you a few reports there, but that is where people need to live in order to understand what's going on with their search traffic.", 'start': 28676.144, 'duration': 9.085}, {'end': 28692.514, 'text': "More and more, alongside analytics, I'm seeing a CRM integration with analytics.", 'start': 28686.07, 'duration': 6.444}, {'end': 28701.433, 'text': 'really becoming a different standard because within the CRM integration I can then look at the entire customer journey.', 'start': 28693.251, 'duration': 8.182}, {'end': 28705.975, 'text': 'I can track the initial touch point of a consumer.', 'start': 28701.433, 'duration': 4.542}], 'summary': 'Crm integration with analytics is becoming a different standard, allowing tracking of the entire customer journey and initial touch points.', 'duration': 29.831, 'max_score': 28676.144, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn028676144.jpg'}, {'end': 29160.523, 'src': 'embed', 'start': 29132.466, 'weight': 13, 'content': [{'end': 29135.488, 'text': 'doing task based user testing,', 'start': 29132.466, 'duration': 3.022}, {'end': 29146.975, 'text': "where they have to find a specific bit of information from the search to the site and from that you can gather an understanding of how quickly they're able to find it,", 'start': 29135.488, 'duration': 11.487}, {'end': 29151.117, 'text': 'how they can navigate there, both in a desktop and a mobile.', 'start': 29146.975, 'duration': 4.142}, {'end': 29157.36, 'text': 'and this gets to the the micro moment assessment When people are searching for things such as can I afford it?', 'start': 29151.117, 'duration': 6.243}, {'end': 29160.523, 'text': 'Show me the new cars.', 'start': 29159.362, 'duration': 1.161}], 'summary': 'Task-based user testing assesses speed and navigation for desktop and mobile, revealing insights for micro-moment assessment.', 'duration': 28.057, 'max_score': 29132.466, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn029132466.jpg'}], 'start': 26115.441, 'title': 'Evolving seo landscape', 'summary': 'Delves into the impact of machine learning and voice search on seo, the evolution of seo metrics in adapting to business objectives, the changing landscape of search engine rankings, the development of campaign metrics aligned with business goals, and the challenges and strategies in comparing analytics and measuring seo success.', 'chapters': [{'end': 26438.956, 'start': 26115.441, 'title': 'Impact of machine learning and voice search on seo', 'summary': 'Discusses the significant shifts in organic search, including the impact of machine learning on keyword reporting and the condensing of language into intent for voice search, while highlighting the challenges and implications for seo.', 'duration': 323.515, 'highlights': ['Machine learning is condensing search queries into similar forms of intent, affecting keyword reporting by grouping variations of phrases and words, which may limit bidding options in paid search. Machine learning condenses search queries into intent categories, impacting keyword reporting and limiting bidding options in paid search.', 'Voice search is condensing language into intent, posing challenges for unique businesses and new ideas, requiring human intervention to improve relevance and accuracy. Voice search condenses language into intent, creating challenges for unique businesses and requiring human intervention for accuracy.', 'Voice assistants are becoming popular through smartphones, laptops, and home assistants, leading to an auditory level of search that impacts SEO reporting. The popularity of voice assistants is driving auditory search, impacting SEO reporting.']}, {'end': 27209.412, 'start': 26440.694, 'title': 'Seo metrics and business objectives', 'summary': 'Discusses the impact of voice search on seo reporting, the evolution of keyword privacy, the importance of setting realistic campaign expectations, and the difference between key performance indicators and business objectives in seo metrics.', 'duration': 768.718, 'highlights': ["Voice search and its impact on SEO reporting Voice search, especially through devices like Google Home and Alexa, is affecting SEO reporting by showing up as direct visits rather than search-initiated visits, leading to a change in the search landscape and presenting a volatile industry to follow over the next five years. Amazon's dominance in voice search, capturing 40% of the market share in electronics and home products, poses a significant challenge to Google.", "Keyword privacy and its effect on SEO metrics The practice of 'not provided' keywords by search engines, especially Google, has forced businesses to focus on broader phrases to describe their business, shifting the focus from individual keywords to a bigger picture and influencing machine learning's ability to determine search intent. This has led to the necessity of developing alternative methods to measure SEO effectiveness and rank for keywords.", 'Setting realistic campaign expectations The importance of establishing clear expectations for SEO campaigns and aligning campaign metrics with business objectives is emphasized. The chapter highlights a case where client focus on basic metrics like visits, rather than business-oriented metrics, led to misconceptions about campaign success, stressing the need for a thorough conversation between agencies and clients about SEO campaign expectations and success criteria.', 'Misconceptions about the number one ranking The myth of the number one ranking as the sole measure of SEO success is debunked, emphasizing the need to educate clients about the personalized nature of rankings and focusing campaign metrics on business objectives rather than external factors like rankings and visibility.', 'Differentiating key performance indicators and business objectives in SEO metrics The chapter highlights the discrepancy between measuring key performance indicators like visits, social sharing, and time on site versus business objectives such as sales leads and subscriber growth. It stresses the need to develop metrics that directly impact the business and customer experience, tying them to SEO performance.']}, {'end': 27976.263, 'start': 27209.412, 'title': 'Rankings and search engine results', 'summary': "Explores the evolution of search engine rankings, emphasizing personalization, regional variations, device-specific results, and the impact of dark searches and google's featured snippets.", 'duration': 766.851, 'highlights': ["Search engine rankings are now largely personalized to users based on their search history, content preferences, and behaviors, making traditional ranking reports obsolete. Search engine rankings are now personalized based on users' search history, content preferences, and behaviors, rendering traditional ranking reports obsolete.", 'Regional results and localization significantly impact search engine results, with local search becoming more influential over the past few years. Regional results and localization significantly impact search engine results, with local search gaining influence in recent years.', 'Device-specific results and the impact of different types of media, languages, and machine learning algorithms contribute to varying search results. Device-specific results and the influence of different media types, languages, and machine learning algorithms contribute to diverse search results.', "Google's featured snippets and dark searches pose challenges to traditional SEO metrics by providing answers directly on the search results page and originating from non-traditional search engines. Google's featured snippets and dark searches challenge traditional SEO metrics by providing direct answers on the search results page and originating from non-traditional search engines."]}, {'end': 28287.111, 'start': 27976.263, 'title': 'Developing campaign metrics', 'summary': 'Discusses the challenges in gathering amazon ranking data and emphasizes the importance of setting clear business goals, aligning metrics to strategy, and tracking specific seo campaign metrics to measure success in the customer journey.', 'duration': 310.848, 'highlights': ['The importance of setting clear business goals and aligning metrics to strategy to measure success in the customer journey. The chapter emphasizes the need to clearly state the business purpose, define goals, explain how success is accomplished, align metrics to strategy, and relate ideal customer experience through metrics.', 'Challenges in gathering Amazon ranking data and losing some data in the process. The transcript mentions the challenge of not knowing the Amazon ranking for a specific product or query, leading to a loss of data and obstacles in getting a big picture of campaign metrics.', 'Importance of tracking specific SEO campaign metrics to measure success in the customer journey. The speaker emphasizes the need to track specific metrics like audience overview, organic traffic, total organic visits, and other key performance indicators to assist in SEO campaign metrics and measure success in the customer journey.']}, {'end': 29160.523, 'start': 28287.851, 'title': 'Comparing analytics and measuring seo', 'summary': 'Emphasizes the challenges of aligning different analytics systems, highlights the importance of measuring seo metrics such as organic search visits and conversions, and discusses the value of google search console and bing webmaster tools in understanding keyword concepts and traffic. it also emphasizes the significance of comparative metrics in evaluating the success of seo campaigns and the changing landscape of reporting with google my business providing insights into local search visibility and interactions.', 'duration': 872.672, 'highlights': ['Measuring SEO Metrics The speaker discusses the increase in total organic search visits by 18% and total conversions by 30%, emphasizing the significance of tracking these metrics in evaluating SEO performance.', 'Understanding Keyword Concepts and Traffic The importance of leveraging Google Search Console and Bing Webmaster Tools to identify keywords driving traffic and their association with landing pages is highlighted, providing valuable insights for SEO strategies.', 'Significance of Comparative Metrics The chapter emphasizes the use of comparative metrics to evaluate the contributions of different channels, with a focus on revenue per session and the observed phenomenon of higher value per session from Bing visitors compared to Google.', 'Role of Google My Business in Reporting The speaker illustrates the evolving landscape of reporting, particularly with Google My Business providing insights into local search visibility and interactions, emphasizing the changing nature of metrics and the need for expertise in analytics.']}], 'duration': 3045.082, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn026115441.jpg', 'highlights': ['Machine learning condenses search queries into intent categories, impacting keyword reporting and limiting bidding options in paid search.', 'Voice search condenses language into intent, creating challenges for unique businesses and requiring human intervention for accuracy.', 'The popularity of voice assistants is driving auditory search, impacting SEO reporting.', 'Voice search, especially through devices like Google Home and Alexa, is affecting SEO reporting by showing up as direct visits rather than search-initiated visits, leading to a change in the search landscape.', "Amazon's dominance in voice search, capturing 40% of the market share in electronics and home products, poses a significant challenge to Google.", "The practice of 'not provided' keywords by search engines, especially Google, has forced businesses to focus on broader phrases to describe their business, shifting the focus from individual keywords to a bigger picture and influencing machine learning's ability to determine search intent.", 'The importance of establishing clear expectations for SEO campaigns and aligning campaign metrics with business objectives is emphasized.', 'The myth of the number one ranking as the sole measure of SEO success is debunked, emphasizing the need to educate clients about the personalized nature of rankings and focusing campaign metrics on business objectives rather than external factors like rankings and visibility.', 'The chapter highlights the discrepancy between measuring key performance indicators like visits, social sharing, and time on site versus business objectives such as sales leads and subscriber growth.', "Search engine rankings are now personalized based on users' search history, content preferences, and behaviors, rendering traditional ranking reports obsolete.", 'Regional results and localization significantly impact search engine results, with local search gaining influence in recent years.', 'Device-specific results and the influence of different media types, languages, and machine learning algorithms contribute to diverse search results.', "Google's featured snippets and dark searches challenge traditional SEO metrics by providing direct answers on the search results page and originating from non-traditional search engines.", 'The chapter emphasizes the need to clearly state the business purpose, define goals, explain how success is accomplished, align metrics to strategy, and relate ideal customer experience through metrics.', 'The speaker emphasizes the need to track specific metrics like audience overview, organic traffic, total organic visits, and other key performance indicators to assist in SEO campaign metrics and measure success in the customer journey.', 'The speaker discusses the increase in total organic search visits by 18% and total conversions by 30%, emphasizing the significance of tracking these metrics in evaluating SEO performance.', 'The importance of leveraging Google Search Console and Bing Webmaster Tools to identify keywords driving traffic and their association with landing pages is highlighted, providing valuable insights for SEO strategies.', 'The chapter emphasizes the use of comparative metrics to evaluate the contributions of different channels, with a focus on revenue per session and the observed phenomenon of higher value per session from Bing visitors compared to Google.', 'The speaker illustrates the evolving landscape of reporting, particularly with Google My Business providing insights into local search visibility and interactions, emphasizing the changing nature of metrics and the need for expertise in analytics.']}, {'end': 30776.635, 'segs': [{'end': 29383.983, 'src': 'embed', 'start': 29337.592, 'weight': 1, 'content': [{'end': 29342.277, 'text': 'And so the first setting is to allow Google products and services.', 'start': 29337.592, 'duration': 4.685}, {'end': 29351.225, 'text': 'So if you opt into this, then basically what Google is going to do is share some products and services with you via email.', 'start': 29342.397, 'duration': 8.828}, {'end': 29353.106, 'text': 'I would go ahead and opt into that.', 'start': 29351.445, 'duration': 1.661}, {'end': 29355.208, 'text': "That's of course recommended by Google.", 'start': 29353.206, 'duration': 2.002}, {'end': 29361.252, 'text': "It doesn't hurt to hear from Google on related products and services that may enhance your business.", 'start': 29355.508, 'duration': 5.744}, {'end': 29362.913, 'text': 'The second is benchmarking.', 'start': 29361.532, 'duration': 1.381}, {'end': 29366.956, 'text': 'So benchmarking to me is something you should opt into.', 'start': 29363.054, 'duration': 3.902}, {'end': 29371.64, 'text': 'So going back to that industry and category, we chose jobs and education.', 'start': 29367.177, 'duration': 4.463}, {'end': 29381.162, 'text': 'so by opting into benchmarking, basically, what google is going to do is share your data that it collects on your website,', 'start': 29371.92, 'duration': 9.242}, {'end': 29383.983, 'text': 'in this case demo.simplylearn.com.', 'start': 29381.162, 'duration': 2.821}], 'summary': 'Opt into google products and benchmarking for data sharing to enhance business.', 'duration': 46.391, 'max_score': 29337.592, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn029337592.jpg'}, {'end': 30209.526, 'src': 'embed', 'start': 30183.168, 'weight': 7, 'content': [{'end': 30189.535, 'text': 'and so if I look at the last 30 minutes, I can see I still have only one goal over the last 30 minutes,', 'start': 30183.168, 'duration': 6.367}, {'end': 30191.638, 'text': 'and that was somebody who entered the checkout.', 'start': 30189.535, 'duration': 2.103}, {'end': 30193.579, 'text': "So that's real time reporting.", 'start': 30191.778, 'duration': 1.801}, {'end': 30199.682, 'text': "In summary, it just gives you an idea of what's currently happening on your website.", 'start': 30193.899, 'duration': 5.783}, {'end': 30201.482, 'text': 'And so for me, ideally,', 'start': 30199.902, 'duration': 1.58}, {'end': 30209.526, 'text': "if I'm launching a campaign or let's just say you do a new website redesign and you want to see how users performing and behaving,", 'start': 30201.482, 'duration': 8.044}], 'summary': 'Real-time reporting shows one goal achieved in the last 30 minutes, providing insights on website activity.', 'duration': 26.358, 'max_score': 30183.168, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn030183168.jpg'}, {'end': 30306.492, 'src': 'embed', 'start': 30273.101, 'weight': 0, 'content': [{'end': 30274.303, 'text': 'How old were they?', 'start': 30273.101, 'duration': 1.202}, {'end': 30276.907, 'text': 'Were they male or female or other?', 'start': 30274.904, 'duration': 2.003}, {'end': 30278.927, 'text': 'What interest do they have?', 'start': 30277.427, 'duration': 1.5}, {'end': 30280.548, 'text': 'What browser do they use?', 'start': 30279.147, 'duration': 1.401}, {'end': 30288.489, 'text': 'So we can paint a nice picture based on all this information that Google Analytics is providing us under audience.', 'start': 30280.848, 'duration': 7.641}, {'end': 30290.929, 'text': 'So if I go to audience overview here,', 'start': 30288.749, 'duration': 2.18}, {'end': 30298.051, 'text': 'I can see I have all these different options available to me to get a basic understanding of who is coming to our website.', 'start': 30290.929, 'duration': 7.122}, {'end': 30306.492, 'text': 'So for example, I could see a majority of the people coming to our website speak English and are from the United States.', 'start': 30298.391, 'duration': 8.101}], 'summary': 'Google analytics provides audience insights on website visitors, showing majority are english-speaking and from the united states.', 'duration': 33.391, 'max_score': 30273.101, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn030273101.jpg'}, {'end': 30417.072, 'src': 'embed', 'start': 30389.084, 'weight': 9, 'content': [{'end': 30394.768, 'text': 'So here I can see over three quarters of my traffic over the past week.', 'start': 30389.084, 'duration': 5.684}, {'end': 30401.653, 'text': 'Here I can see April 6th through April 12th, three over three quarters are new users to the website.', 'start': 30395.028, 'duration': 6.625}, {'end': 30403.374, 'text': 'Here I could see about 23, 24% are returning users.', 'start': 30401.893, 'duration': 1.481}, {'end': 30412.309, 'text': 'Okay, So I can get a good breakdown of what type of users are coming.', 'start': 30403.394, 'duration': 8.915}, {'end': 30413.91, 'text': 'am i driving new traffic?', 'start': 30412.309, 'duration': 1.601}, {'end': 30417.072, 'text': "am i driving traffic that's been to my website before.", 'start': 30413.91, 'duration': 3.162}], 'summary': 'Over three quarters of traffic are new users, 23-24% are returning users.', 'duration': 27.988, 'max_score': 30389.084, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn030389084.jpg'}], 'start': 29161.944, 'title': 'Setting up google analytics account, real-time analytics, and audience reporting', 'summary': 'Covers setting up a google analytics account, including account creation, properties setup, and tracking code installation, emphasizing the need for a google login and id. it also discusses real-time analytics, event tracking, audience reporting, and demographics overview, highlighting the importance of real-time reporting and user insights for website optimization.', 'chapters': [{'end': 29296.099, 'start': 29161.944, 'title': 'Setting up google analytics account', 'summary': 'Explains how to set up a google analytics account, including creating an account, setting up properties and reporting views, and installing the tracking code, emphasizing the need for a google login and id as the prerequisite.', 'duration': 134.155, 'highlights': ['The chapter explains how to set up a Google Analytics account, including creating an account, setting up properties and reporting views, and installing the tracking code. It covers the entire process of setting up a Google Analytics account, providing a comprehensive overview of the necessary steps.', 'Emphasizing the need for a Google login and ID as the prerequisite. It stresses the importance of having a Google login and ID as the mandatory prerequisite for setting up a Google Analytics account.']}, {'end': 30071.067, 'start': 29296.099, 'title': 'Setting up google analytics account', 'summary': 'Discusses the importance of choosing the relevant industry and time zone, opting into benchmarking, technical support, and account specialist, and setting up google analytics tracking code through google tag manager, and accessing the demo account for a test drive before adding code to the website.', 'duration': 774.968, 'highlights': ["The importance of choosing the relevant industry and time zone It's important to choose the most relevant industry and time zone for the business associated with the Google Analytics account, as the data collection and reporting are based on these selections.", "Opting into benchmarking and its benefits Opting into benchmarking allows sharing anonymous data with others in the same industry, providing insights into how other websites are performing compared to the user's website, and it is the only report Google provides in analytics about industry performance.", 'The significance of setting up Google Analytics tracking code through Google Tag Manager Setting up the Google Analytics tracking code through Google Tag Manager is recommended as it makes it easier to manage and implement the tracking code across the website without directly adding the code to every page.', 'Accessing the demo account for a test drive Accessing the demo account provides a way to test drive Google Analytics without adding any code to the website, allowing users to familiarize themselves with the platform and its reports before fully implementing it.']}, {'end': 30432.063, 'start': 30071.067, 'title': 'Real-time analytics and audience reporting', 'summary': 'Explains real-time analytics, including event tracking and conversions, highlighting the importance of real-time reporting for website performance monitoring. it also delves into audience reporting, covering demographic and behavioral insights, such as language, location, and user type, emphasizing the value of understanding audience characteristics for website optimization.', 'duration': 360.996, 'highlights': ["Real-time reporting provides insight into active users, event tracking, and conversions, with specific examples of tracking user interactions and goals achieved in the last 30 minutes. 3 active users on the home page, 2 active users on the Google's women's white tee page, 1 active user in the checkout process.", 'Event tracking in Google Analytics allows measuring engagement through form submissions, video interactions, and other actions, providing real-time visibility into the events firing on the website. Various events tracked, such as quick view click, add to cart, and promotion click, with the ability to view events happening in the last 30 minutes.', 'Conversions are monitored in real time, showcasing the number of active users achieving specific goals, with the capability to track up to 20 goals in Google Analytics. One active user entering the checkout process, with insights into the number of goals achieved in the last 30 minutes.', "Audience reporting in Google Analytics offers insights into user demographics, including language, location, device, age, gender, and user type (new vs. returning), aiding in understanding the website's audience for optimization. 61% English-speaking users from the United States, 7% English-speaking users from Great Britain, 75% new users and 24% returning users."]}, {'end': 30776.635, 'start': 30432.603, 'title': 'Google analytics demographics overview', 'summary': 'Discusses how to analyze user demographics, behaviors, and interests in google analytics, with insights on age, gender, location, and device usage, emphasizing the importance of mobile optimization and user engagement.', 'duration': 344.032, 'highlights': ['The majority of the traffic over the past week was in the age range of 25 to 34, accounting for almost 47% of the users. Age range of 25 to 34 represents almost 47% of the traffic over the past week.', 'Approximately 66% of the users were males. 66% of the users were males.', '43% of the users over the last 30 days were from the United States. 43% of the users over the last 30 days were from the United States.', 'Approximately 43.29% of the users converted or made a purchase, resulting in 94 transactions. 43.29% of the users converted, leading to 94 transactions.', 'Mobile represented approximately 27% of the traffic, with desktop still representing the majority. Mobile represented approximately 27% of the traffic, with desktop being the majority.', 'The bounce rate for mobile users was approximately 48%. The bounce rate for mobile users was approximately 48%.', 'Mobile users had a higher e-commerce conversion rate at 0.29% and generated the most revenue at 2380. Mobile users had a higher e-commerce conversion rate at 0.29% and generated the most revenue at 2380.']}], 'duration': 1614.691, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn029161944.jpg', 'highlights': ['The chapter explains how to set up a Google Analytics account, including creating an account, setting up properties and reporting views, and installing the tracking code.', 'Real-time reporting provides insight into active users, event tracking, and conversions, with specific examples of tracking user interactions and goals achieved in the last 30 minutes.', "Audience reporting in Google Analytics offers insights into user demographics, including language, location, device, age, gender, and user type (new vs. returning), aiding in understanding the website's audience for optimization.", 'The majority of the traffic over the past week was in the age range of 25 to 34, accounting for almost 47% of the users.', 'Approximately 66% of the users were males.', '43% of the users over the last 30 days were from the United States.', 'Approximately 43.29% of the users converted or made a purchase, resulting in 94 transactions.', 'Mobile represented approximately 27% of the traffic, with desktop still representing the majority.', 'The bounce rate for mobile users was approximately 48%.', 'Mobile users had a higher e-commerce conversion rate at 0.29% and generated the most revenue at 2380.']}, {'end': 33110.267, 'segs': [{'end': 31085.246, 'src': 'embed', 'start': 31053.684, 'weight': 9, 'content': [{'end': 31061.273, 'text': "in your country, region and based on the size of your website, in terms of how many visitors or sessions you're getting per day.", 'start': 31053.684, 'duration': 7.589}, {'end': 31063.817, 'text': "so let's go from audience to acquisition.", 'start': 31061.273, 'duration': 2.544}, {'end': 31072.562, 'text': 'so if audience is who is coming to your website, acquisition allows us to see how the traffic was driven to your website.', 'start': 31063.817, 'duration': 8.745}, {'end': 31075.463, 'text': 'so how did these users get to our website?', 'start': 31072.562, 'duration': 2.901}, {'end': 31085.246, 'text': "and so, under acquisition, if we click on overview, we'll be able to see an overview of how users, whether they're returning or new,", 'start': 31075.463, 'duration': 9.783}], 'summary': 'Analyze website traffic based on audience and acquisition, tracking user visits and acquisition sources.', 'duration': 31.562, 'max_score': 31053.684, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn031053684.jpg'}, {'end': 31772.576, 'src': 'embed', 'start': 31744.4, 'weight': 8, 'content': [{'end': 31748.123, 'text': 'Okay, so this gives me a sense of how my pages performed.', 'start': 31744.4, 'duration': 3.723}, {'end': 31752.265, 'text': 'So again, I can look at total page views and then engagement.', 'start': 31748.383, 'duration': 3.882}, {'end': 31759.27, 'text': 'So, ideally, what you want to do with a report like this is if a user is not engaging on the page,', 'start': 31752.526, 'duration': 6.744}, {'end': 31761.632, 'text': 'then that should tell you something about the page itself.', 'start': 31759.27, 'duration': 2.362}, {'end': 31769.515, 'text': "If they're not engaging, if the bounce rate's high, if the time on page is low, if the exit percentage of exit rate is high,", 'start': 31761.972, 'duration': 7.543}, {'end': 31772.576, 'text': 'then you probably want to do something with that page.', 'start': 31769.515, 'duration': 3.061}], 'summary': 'Analyzing page performance based on total page views and engagement can help identify areas for improvement in user engagement, bounce rate, time on page, and exit rate.', 'duration': 28.176, 'max_score': 31744.4, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn031744400.jpg'}, {'end': 31919.14, 'src': 'embed', 'start': 31868.995, 'weight': 1, 'content': [{'end': 31872.659, 'text': 'and is that page helping to move people towards converting?', 'start': 31868.995, 'duration': 3.664}, {'end': 31876.223, 'text': "and so that's what the landing page in effect allows us to measure.", 'start': 31872.659, 'duration': 3.564}, {'end': 31880.186, 'text': "is the engagement, and in this case we're measuring transactions.", 'start': 31876.223, 'duration': 3.963}, {'end': 31886.453, 'text': 'okay, so analytics also gives us some other reports under behavior, including site speed.', 'start': 31880.186, 'duration': 6.267}, {'end': 31891.438, 'text': 'so site speed to me is an important report to look at, just like the mobile report.', 'start': 31886.453, 'duration': 4.985}, {'end': 31898.303, 'text': 'To me, site speed is important because what Google Analytics does is they take a sampling of pages.', 'start': 31891.798, 'duration': 6.505}, {'end': 31905.109, 'text': 'And in this case, you can see over the last 30 days, they sampled 2835 page views.', 'start': 31898.724, 'duration': 6.385}, {'end': 31912.675, 'text': 'And of that sample, they came back and said the average page load time is about four seconds.', 'start': 31905.529, 'duration': 7.146}, {'end': 31916.498, 'text': 'Now, ideally, you want to keep it as quick as possible.', 'start': 31912.975, 'duration': 3.523}, {'end': 31919.14, 'text': 'I would say even under three seconds.', 'start': 31916.778, 'duration': 2.362}], 'summary': 'Analyzing landing page engagement and site speed to improve conversion, with average page load time of 4 seconds and goal of under 3 seconds.', 'duration': 50.145, 'max_score': 31868.995, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn031868995.jpg'}, {'end': 32036.172, 'src': 'embed', 'start': 32004.612, 'weight': 11, 'content': [{'end': 32007.793, 'text': "so if I click on seven total, what it's actually gonna do?", 'start': 32004.612, 'duration': 3.181}, {'end': 32015.375, 'text': "it's gonna open up a new window and it's going to open up another Google report called PageSpeed insights,", 'start': 32007.793, 'duration': 7.582}, {'end': 32024.78, 'text': 'and PageSpeed insights is gonna give me some information about what I can do to create a correct the page load of that particular page.', 'start': 32015.375, 'duration': 9.405}, {'end': 32027.743, 'text': 'So look at the site speed report.', 'start': 32025.04, 'duration': 2.703}, {'end': 32036.172, 'text': "It's important because there is a correlation between site speed or page load time and user behavior of that page.", 'start': 32027.823, 'duration': 8.349}], 'summary': "Clicking on 'seven total' opens a new window with pagespeed insights report, crucial for improving page load time.", 'duration': 31.56, 'max_score': 32004.612, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn032004612.jpg'}, {'end': 32395.708, 'src': 'embed', 'start': 32371.652, 'weight': 0, 'content': [{'end': 32380.036, 'text': 'So remember the channel reporting we looked at under acquisition? Here I can see now how different channels work together to drive the conversion.', 'start': 32371.652, 'duration': 8.384}, {'end': 32388.342, 'text': 'So if I look at three channels, direct, organic, and referral, I can see all three together drive 2% of the conversions.', 'start': 32380.336, 'duration': 8.006}, {'end': 32391.585, 'text': 'If I look at direct and referral, 12.5%.', 'start': 32388.603, 'duration': 2.982}, {'end': 32395.708, 'text': 'If I look at direct and organic, 12.24%.', 'start': 32391.585, 'duration': 4.123}], 'summary': 'Direct, organic, and referral channels collectively drive 2% of conversions, while direct and referral drive 12.5% and direct and organic drive 12.24%.', 'duration': 24.056, 'max_score': 32371.652, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn032371652.jpg'}, {'end': 32546.178, 'src': 'embed', 'start': 32513.951, 'weight': 3, 'content': [{'end': 32516.752, 'text': 'so you can actually see not only how channels work together,', 'start': 32513.951, 'duration': 2.801}, {'end': 32525.895, 'text': 'but you can see sources and mediums and campaigns and how all that all those different campaigns and different sources work together to convert.', 'start': 32516.752, 'duration': 9.143}, {'end': 32528.575, 'text': "So that's just a good report to look at.", 'start': 32526.115, 'duration': 2.46}, {'end': 32533.256, 'text': 'There are so many different reports available in analytics.', 'start': 32528.855, 'duration': 4.401}, {'end': 32536.337, 'text': "There are so many that we haven't even gotten to yet.", 'start': 32533.596, 'duration': 2.741}, {'end': 32537.657, 'text': 'So my advice.', 'start': 32536.437, 'duration': 1.22}, {'end': 32546.178, 'text': 'if you look at the demo report, you can get a feel for each of these reports under each section, whether that be audience acquisition,', 'start': 32537.657, 'duration': 8.521}], 'summary': 'Analytics offers various reports to understand channel performance and conversion.', 'duration': 32.227, 'max_score': 32513.951, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn032513951.jpg'}], 'start': 30776.635, 'title': 'Google analytics and mobile analytics', 'summary': 'Covers the importance of mobile analytics, benchmarking, exporting reports, behavior reports, conversion tracking, and setting up custom goals in google analytics, including measuring traffic acquisition, goal types, and a 7% conversion rate from mobile users.', 'chapters': [{'end': 31376.967, 'start': 30776.635, 'title': 'Mobile analytics and benchmarking', 'summary': 'Discusses the importance of mobile analytics, the feature of saving reports in analytics, and the utilization of benchmarking to compare website performance with others in the same industry and country, and how to measure traffic acquisition through various channels with a focus on organic search, and the importance of analyzing conversions by channel.', 'duration': 600.332, 'highlights': ['The chapter discusses the feature of saving reports in analytics, allowing users to quickly access and refer to important reports multiple times. The feature of saving reports in analytics allows users to quickly access and refer to important reports multiple times, enhancing efficiency and productivity in data analysis.', 'The chapter explains the utilization of benchmarking to compare website performance with others in the same industry and country, providing insights into traffic acquisition and performance metrics. Utilizing benchmarking in analytics enables users to compare website performance with others in the same industry and country, providing valuable insights into traffic acquisition and performance metrics for strategic decision-making.', 'The chapter emphasizes the importance of analyzing conversions by channel, specifically focusing on organic search, and how to measure traffic acquisition through various channels. The importance of analyzing conversions by channel, particularly focusing on organic search, is highlighted, providing a comprehensive understanding of traffic acquisition through various channels for optimizing marketing strategies and improving user engagement and conversions.']}, {'end': 32052.665, 'start': 31377.207, 'title': 'Analytics export and reporting', 'summary': 'Covers how to export reports in analytics, the importance of connecting google ads to analytics for campaign performance and revenue tracking, and the significance of behavior reports in understanding user engagement and site speed for optimizing web performance.', 'duration': 675.458, 'highlights': ['The importance of linking Google Ads to Analytics for tracking campaign performance and revenue, with a demonstrated example of $810 spent and $858 revenue received over 30 days, highlighting the need for connecting the two platforms (relevant to campaign tracking and revenue analysis).', 'The significance of behavior reports in measuring user engagement and site performance, including metrics such as bounce rate, average time on page, and exit rate, to optimize website pages for user interaction (relevant to user behavior analysis and website optimization).', 'The feature of saving and exporting reports from Analytics, with options to export reports as PDF, Google Sheets, Excel, or comma delimited files, providing flexibility for future analysis and sharing (relevant to report management and sharing options).']}, {'end': 32325.93, 'start': 32053.085, 'title': 'Google analytics: conversion tracking', 'summary': 'Explains how to set up and measure goals in google analytics, including the types of goals like pages per session, destination, duration, and event, and the ability to measure goal completions and conversion rate to track user conversions.', 'duration': 272.845, 'highlights': ['You can set up 20 goals in your Google Analytics view, including Pages per session, destination, duration, and event-based goals, offering flexibility in tracking user interactions. In Google Analytics, users have the opportunity to set up 20 goals in their view, including Pages per session, destination, duration, and event-based goals, providing flexibility in tracking user interactions.', 'The chapter details four different goal types in Google Analytics: Pages per session, destination, duration, and event-based goals, each with specific criteria for goal completion. The chapter outlines four different goal types in Google Analytics: Pages per session, destination, duration, and event-based goals, each with specific criteria for goal completion.', 'Measuring goal completions and conversion rate allows tracking of user behavior and the effectiveness of set goals, providing insights into user interactions and website performance. Measuring goal completions and conversion rate allows tracking of user behavior and the effectiveness of set goals, providing insights into user interactions and website performance.']}, {'end': 32782.803, 'start': 32326.09, 'title': 'Google analytics: goals and conversions', 'summary': 'Explains how to set up and analyze goals in google analytics, including a 7% conversion rate from mobile users, the ability to set up four different goal types, and the importance of the multi-channel funnel report for understanding how different channels work together to drive conversions.', 'duration': 456.713, 'highlights': ['The chapter explains the 7% conversion rate from mobile users, with 1,400 engaged or looked at 10 pages or more. 1,400 mobile users engaged or looked at 10 pages or more, resulting in a 7% conversion rate.', 'The significance of setting up four different goal types in Google Analytics and analyzing the conversion rate of each goal. Google Analytics allows the setup of four different goal types and provides the ability to analyze the conversion rate of each goal.', 'The importance of the multi-channel funnel report for understanding how different channels work together to drive conversions, with examples of channel combinations and conversion paths. The multi-channel funnel report is crucial for understanding how different channels work together to drive conversions, providing examples of channel combinations and conversion paths.']}, {'end': 33110.267, 'start': 32783.124, 'title': 'Setting up custom goals in google analytics', 'summary': 'Explains how to set up a custom goal in google analytics, including the types of goals available, the process of goal setup, and the significance of grouping goals into sets for easier measurement and data analysis.', 'duration': 327.143, 'highlights': ['Google Analytics allows up to 20 goals, grouped into sets for easier measurement and data analysis. There are 20 goals available in Google Analytics, grouped into sets for easier measurement and data analysis.', "Explanation of the four different goal types in Google Analytics: destination, duration, pages per session, and event, with a focus on choosing 'destination' for tracking visits to a thank you page. Google Analytics offers four different goal types: destination, duration, pages per session, and event. The focus is on choosing 'destination' to track visits to a thank you page.", "Detailed explanation of the options available when setting the destination URL for the goal, such as 'equals to,' 'begins with,' and regular expressions. Detailed explanation of the options available for setting the destination URL for the goal, including 'equals to,' 'begins with,' and regular expressions."]}], 'duration': 2333.632, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn030776635.jpg', 'highlights': ['The feature of saving reports in analytics enhances efficiency and productivity in data analysis.', 'Utilizing benchmarking in analytics provides valuable insights into traffic acquisition and performance metrics for strategic decision-making.', 'The importance of analyzing conversions by channel provides a comprehensive understanding of traffic acquisition through various channels for optimizing marketing strategies and improving user engagement and conversions.', 'The importance of linking Google Ads to Analytics for tracking campaign performance and revenue is highlighted.', 'Behavior reports in measuring user engagement and site performance optimize website pages for user interaction.', 'The feature of saving and exporting reports from Analytics provides flexibility for future analysis and sharing.', 'Google Analytics offers flexibility in tracking user interactions by setting up 20 goals in a view.', 'The chapter outlines four different goal types in Google Analytics, each with specific criteria for goal completion.', 'Measuring goal completions and conversion rate allows tracking of user behavior and the effectiveness of set goals, providing insights into user interactions and website performance.', '1,400 mobile users engaged or looked at 10 pages or more, resulting in a 7% conversion rate.', 'Google Analytics allows the setup of four different goal types and provides the ability to analyze the conversion rate of each goal.', 'The multi-channel funnel report is crucial for understanding how different channels work together to drive conversions.', 'There are 20 goals available in Google Analytics, grouped into sets for easier measurement and data analysis.', 'Google Analytics offers four different goal types: destination, duration, pages per session, and event.', "Detailed explanation of the options available for setting the destination URL for the goal, including 'equals to,' 'begins with,' and regular expressions."]}, {'end': 36235.46, 'segs': [{'end': 34748.911, 'src': 'embed', 'start': 34720.45, 'weight': 1, 'content': [{'end': 34724.333, 'text': "And so if you're not sure what goal to set up, okay, don't fret.", 'start': 34720.45, 'duration': 3.883}, {'end': 34728.236, 'text': 'You can always at least set up an engagement related goal.', 'start': 34724.593, 'duration': 3.643}, {'end': 34729.877, 'text': "So that's available to you.", 'start': 34728.516, 'duration': 1.361}, {'end': 34731.878, 'text': 'Duration, pages per session.', 'start': 34729.977, 'duration': 1.901}, {'end': 34737.182, 'text': "You also have destination and event tracking and they're all available to you.", 'start': 34732.159, 'duration': 5.023}, {'end': 34739.604, 'text': 'You have 20 available per view.', 'start': 34737.562, 'duration': 2.042}, {'end': 34748.911, 'text': "Now, if you're not quite sure exactly what type of goal to set up, there is an option available in analytics and that's the gallery.", 'start': 34740.106, 'duration': 8.805}], 'summary': 'Options for setting up goals in analytics include engagement, duration, pages per session, destination, and event tracking, with 20 available per view.', 'duration': 28.461, 'max_score': 34720.45, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn034720450.jpg'}, {'end': 34999.002, 'src': 'embed', 'start': 34971.108, 'weight': 4, 'content': [{'end': 34980.136, 'text': 'Now, once we identify what we want to track, we need to assign two parameters for that event.', 'start': 34971.108, 'duration': 9.028}, {'end': 34985.497, 'text': 'So with event tracking, you have three parameters, but one is actually optional.', 'start': 34980.256, 'duration': 5.241}, {'end': 34991.8, 'text': 'So you have two mandatory parameters that you have to assign to everything you want to track on your website.', 'start': 34985.517, 'duration': 6.283}, {'end': 34994.561, 'text': "And that's the category and then the action.", 'start': 34991.98, 'duration': 2.581}, {'end': 34999.002, 'text': 'So event label or label is the third parameter.', 'start': 34994.921, 'duration': 4.081}], 'summary': 'For event tracking, two mandatory parameters (category and action) and one optional parameter (label) need to be assigned.', 'duration': 27.894, 'max_score': 34971.108, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn034971108.jpg'}, {'end': 35681.166, 'src': 'embed', 'start': 35655.525, 'weight': 3, 'content': [{'end': 35665.898, 'text': 'i could have set the trigger to equal this class or again, i could have set the trigger to equal the url or the page that this button is pointing to.', 'start': 35655.525, 'duration': 10.373}, {'end': 35670.5, 'text': 'I could have chosen any one of those, but I decided to go with the ID.', 'start': 35666.238, 'duration': 4.262}, {'end': 35676.863, 'text': "So this is the ID I chose, and that's the ID I have in my trigger.", 'start': 35670.56, 'duration': 6.303}, {'end': 35681.166, 'text': "Okay, so that is what's going to fire that event.", 'start': 35676.883, 'duration': 4.283}], 'summary': 'Trigger set to id for firing event.', 'duration': 25.641, 'max_score': 35655.525, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn035655525.jpg'}, {'end': 35803.319, 'src': 'embed', 'start': 35762.182, 'weight': 0, 'content': [{'end': 35771.286, 'text': 'the label, remember, was page path and here you could see this event fired on the our family page, which was the page i was just on.', 'start': 35762.182, 'duration': 9.104}, {'end': 35778.329, 'text': "so that's one way to test to see if your event works, and in this case, analytics recognized the event.", 'start': 35771.286, 'duration': 7.043}, {'end': 35779.87, 'text': 'so it works.', 'start': 35778.329, 'duration': 1.541}, {'end': 35784.872, 'text': "it fired, and so therefore it's going to show up under behavior.", 'start': 35779.87, 'duration': 5.002}, {'end': 35788.353, 'text': 'under events, you can go under overview or top events.', 'start': 35784.872, 'duration': 3.481}, {'end': 35790.894, 'text': 'okay, and what am i going to look for?', 'start': 35788.353, 'duration': 2.541}, {'end': 35791.574, 'text': 'in this case?', 'start': 35790.894, 'duration': 0.68}, {'end': 35793.035, 'text': "i'm going to look for header donate.", 'start': 35791.574, 'duration': 1.461}, {'end': 35798.877, 'text': "okay, if i click on header donate as my category, i'm going to be able to see my action.", 'start': 35793.035, 'duration': 5.842}, {'end': 35803.319, 'text': "and if i click on action, i'll be able to see my label, in this case home page.", 'start': 35798.877, 'duration': 4.442}], 'summary': "Tested page path event on family page, recognized by analytics, under behavior > events > overview/top events, looking for 'header donate' category, action, and label 'home page'.", 'duration': 41.137, 'max_score': 35762.182, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn035762182.jpg'}], 'start': 33110.508, 'title': 'Setting up goals and event tracking in google analytics', 'summary': 'Covers setting up goals in google analytics, including options for goal url, tracking funnels, and analyzing user behavior. it also explains event tracking for measuring specific actions on the website and utilizing multi-channel funneling and assisted conversions reports to analyze goal contributions and conversion paths.', 'chapters': [{'end': 33231.595, 'start': 33110.508, 'title': 'Setting up goals in google analytics', 'summary': 'Discusses setting up goals in google analytics, including options for goal url, the importance of verifying the goal url, and the option to track funnels to analyze user behavior, with emphasis on the significance of monitoring conversion rates and the potential to track specific steps within a funnel.', 'duration': 121.087, 'highlights': ["You always want to verify it because if you see 0% conversion, that should tell you something, either your goal is not set up correctly or you just don't have any conversions. (e.g. 0% conversion rate over the last seven days)", 'If you have a cart and want to track how many people go in and out of the cart, you can add specific pages as part of the cart to track the steps within the funnel, such as billing information, shipping information, and confirmation. (e.g. setting up steps for cart tracking)', 'When setting up goals in Google Analytics, there are options for goal URL, such as equals to, begins with, or regular expression, where omitting the domain is possible as analytics already knows the domain being tracked. (e.g. options for goal URL)']}, {'end': 33993.748, 'start': 33231.595, 'title': 'Setting up google analytics goals', 'summary': 'Explains the process of setting up google analytics goals, including the option to add a funnel, assign a value, and verify the goal. it covers the destination url goal type, funnel visualization, and provides insights into the pages per session and duration goal types, emphasizing the importance of setting the bar higher than the average to improve website performance.', 'duration': 762.153, 'highlights': ['The chapter explains the process of setting up Google Analytics goals, including the option to add a funnel, assign a value, and verify the goal. The transcript covers the process of setting up Google Analytics goals, highlighting the options to add a funnel, assign a value, and verify the goal, providing a comprehensive overview of the goal-setting process.', 'It covers the destination URL goal type, funnel visualization, and provides insights into the pages per session and duration goal types. The transcript discusses the destination URL goal type and funnel visualization, along with insights into the pages per session and duration goal types, offering a detailed exploration of various goal types available in Google Analytics.', 'Emphasizes the importance of setting the bar higher than the average to improve website performance. The chapter emphasizes the significance of setting the bar higher than the average for pages per session and duration goals, highlighting the importance of improving website performance by setting higher goals to drive user engagement and site interaction.']}, {'end': 34774.949, 'start': 33993.748, 'title': 'Google analytics goals and event tracking', 'summary': 'Discusses setting up engagement-related goals, event tracking for measuring specific actions on the website, and utilizing multi-channel funneling and assisted conversions reports to analyze goal contributions and conversion paths.', 'duration': 781.201, 'highlights': ['Setting up engagement-related goals to measure website performance and traffic engagement from different channels, such as organic search. The chapter emphasizes the importance of setting up engagement-related goals to measure website performance and traffic engagement from different channels, highlighting that visitors from organic search tend to stay on the site longer or view more pages compared to other channels.', "Explaining the process of setting up an event as a goal in Google Analytics by identifying the event, assigning a category and an action, and using Google Tag Manager to set up the event. The detailed explanation covers the process of setting up an event as a goal in Google Analytics, including identifying the event, assigning a category and an action, and utilizing Google Tag Manager to set up the event, with examples such as measuring clicks on the 'Donate Now' button.", "Demonstrating the conversion of an event into a goal by setting up the event parameters and using regular expressions to track specific actions, with the ability to add a value to the event-related goal. The chapter demonstrates the conversion of an event into a goal by setting up the event parameters, utilizing regular expressions to track specific actions like 'Donate Now' clicks, and highlighting the option to add a value to the event-related goal for further analysis.", 'Utilizing multi-channel funneling and assisted conversions reports to analyze goal contributions and conversion paths, including the significance of assisted conversions in attributing credit to channels that contributed to conversions. The section discusses the utilization of multi-channel funneling and assisted conversions reports to analyze goal contributions and conversion paths, emphasizing the significance of assisted conversions in attributing credit to channels that contributed to conversions, using examples related to traffic sources and conversion paths.']}, {'end': 35282.177, 'start': 34774.969, 'title': 'Event tracking for website interactivity', 'summary': "Discusses the importance of event tracking in google analytics for tracking website interactivity, emphasizing the need to identify, categorize, and set up event tracking, with a focus on the 'donate now' button.", 'duration': 507.208, 'highlights': ['Event tracking is essential for tracking website interactivity in Google Analytics, such as buttons, videos, and other interactive elements, to provide a more comprehensive understanding of user engagement beyond page views. The chapter emphasizes the significance of event tracking in Google Analytics to capture website interactivity beyond page view data.', 'The process of event tracking involves two key steps: identifying what to track and assigning mandatory parameters, including category and action, to the events. The process of event tracking is outlined as a two-step process, involving the identification of what to track and the assignment of mandatory parameters, such as category and action, to the events.', "The 'Donate Now' button is used as an illustrative example for event tracking, emphasizing the importance of categorizing and assigning actions to track specific elements on the website. The 'Donate Now' button is highlighted as an illustrative example for event tracking, emphasizing the importance of categorizing and assigning actions to track specific elements on the website.", "Google Tag Manager is recommended for setting up event tracking, enabling the creation of tags to track specific events, such as the 'Donate Now' button, using a naming convention and defining parameters. The use of Google Tag Manager is recommended for setting up event tracking, allowing the creation of tags to track specific events, such as the 'Donate Now' button, using a naming convention and defining parameters."]}, {'end': 36235.46, 'start': 35282.177, 'title': 'Setting up event tracking in google tag manager', 'summary': 'Explains the process of setting up event tracking in google tag manager, including assigning categories, actions, and labels, setting non-interaction hits, testing events in google analytics and preview mode, and turning events into goals in google analytics.', 'duration': 953.283, 'highlights': ['Setting up event tracking in Google Tag Manager The process of setting up event tracking in Google Tag Manager is explained, including the assignment of categories, actions, and labels.', 'Testing events in Google Analytics and preview mode The chapter details two methods for testing if an event fires - through Google Analytics real-time view and through preview mode in Google Tag Manager.', 'Assigning categories, actions, and labels for event tracking The importance of identifying categories, actions, and labels for event tracking in Google Analytics is highlighted, along with the process of setting them up in Google Tag Manager.', 'Turning events into goals in Google Analytics The process of turning events into goals in Google Analytics is explained, along with the significance of doing so to measure them across all dimensions.', 'Difference between total events and unique events in Google Analytics The distinction between total events and unique events in Google Analytics is clarified, with an example of how they are counted in a session.']}], 'duration': 3124.952, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn033110508.jpg', 'highlights': ['Utilizing multi-channel funneling and assisted conversions reports to analyze goal contributions and conversion paths, including the significance of assisted conversions in attributing credit to channels that contributed to conversions.', 'Explaining the process of setting up an event as a goal in Google Analytics by identifying the event, assigning a category and an action, and using Google Tag Manager to set up the event.', 'Setting up engagement-related goals to measure website performance and traffic engagement from different channels, such as organic search.', 'The process of event tracking involves two key steps: identifying what to track and assigning mandatory parameters, including category and action, to the events.', "The 'Donate Now' button is used as an illustrative example for event tracking, emphasizing the importance of categorizing and assigning actions to track specific elements on the website."]}, {'end': 37510.478, 'segs': [{'end': 36485.018, 'src': 'embed', 'start': 36457.475, 'weight': 1, 'content': [{'end': 36463.22, 'text': "Well, Your developer, considering it's probably a small update to your website,", 'start': 36457.475, 'duration': 5.745}, {'end': 36468.966, 'text': 'is probably going to not hesitate and is going to go ahead and turn around and do it normally.', 'start': 36463.22, 'duration': 5.746}, {'end': 36474.131, 'text': 'And so normally what happens is the developer is going to go to the website and update the tag.', 'start': 36469.586, 'duration': 4.545}, {'end': 36477.574, 'text': 'Well, what if you have a few things that you want to track?', 'start': 36474.451, 'duration': 3.123}, {'end': 36485.018, 'text': 'All those things I mentioned before, from downloads to clicks to you know somebody checking out to watching a video.', 'start': 36477.814, 'duration': 7.204}], 'summary': 'Developer will quickly update website tag for tracking downloads, clicks, and other user actions.', 'duration': 27.543, 'max_score': 36457.475, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn036457475.jpg'}, {'end': 36987.26, 'src': 'embed', 'start': 36960.405, 'weight': 6, 'content': [{'end': 36966.148, 'text': "You're joining the millions of other websites that are out there that have interactivity that also drive traffic to the website.", 'start': 36960.405, 'duration': 5.743}, {'end': 36968.469, 'text': 'So in comes Google Tag Manager.', 'start': 36966.348, 'duration': 2.121}, {'end': 36977.554, 'text': 'And so Tag Manager is important because again we know we want to track people coming from that Facebook campaign or that Google campaign interacting with our site.', 'start': 36968.749, 'duration': 8.805}, {'end': 36987.26, 'text': 'So if you are running Facebook and you are running Google Analytics, well, guess what? You want to put that tracking code in Tag Manager.', 'start': 36977.814, 'duration': 9.446}], 'summary': 'Google tag manager helps track website interactions from facebook and google campaigns, benefiting millions of websites.', 'duration': 26.855, 'max_score': 36960.405, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn036960405.jpg'}, {'end': 37510.478, 'src': 'embed', 'start': 37449.179, 'weight': 0, 'content': [{'end': 37457.063, 'text': 'and so tags are allowed to manage events like scroll track and remarketing clicks, downloads files, play buttons you name it,', 'start': 37449.179, 'duration': 7.884}, {'end': 37459.864, 'text': 'even clicks on external links, for example.', 'start': 37457.063, 'duration': 2.801}, {'end': 37466.487, 'text': "let's just say you have a click uh or a facebook uh icon on your site and when somebody clicks on it, they go to facebook.", 'start': 37459.864, 'duration': 6.623}, {'end': 37467.828, 'text': 'you want to maybe track that.', 'start': 37466.487, 'duration': 1.341}, {'end': 37474.451, 'text': "you're going to create a tag and the trigger is there because you need to tell gtm when to fire that tag.", 'start': 37467.828, 'duration': 6.623}, {'end': 37483.637, 'text': "so It's a certain condition whether it's, you know, fire the tag if the URL equals facebook.com or some other condition.", 'start': 37474.451, 'duration': 9.186}, {'end': 37488.94, 'text': 'So the tag cannot be created until the creation of the corresponding trigger.', 'start': 37483.877, 'duration': 5.063}, {'end': 37491.062, 'text': 'So tags and triggers go together.', 'start': 37488.98, 'duration': 2.082}, {'end': 37493.724, 'text': "You can't just create a tag and not have a trigger.", 'start': 37491.262, 'duration': 2.462}, {'end': 37495.745, 'text': 'Otherwise, your tag will never fire.', 'start': 37493.984, 'duration': 1.761}, {'end': 37503.031, 'text': 'And then the variable was there again, it stores the information when defining a trigger or transferring data to tag.', 'start': 37495.905, 'duration': 7.126}, {'end': 37505.614, 'text': 'So a variable has a variety of data.', 'start': 37503.091, 'duration': 2.523}, {'end': 37510.478, 'text': 'Okay So you pick and choose the variable you want to use with that trigger.', 'start': 37505.634, 'duration': 4.844}], 'summary': 'Google tag manager allows managing various events with tags and triggers, ensuring tags are fired under specific conditions.', 'duration': 61.299, 'max_score': 37449.179, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn037449179.jpg'}], 'start': 36235.46, 'title': 'Event tracking in google analytics and google tag manager', 'summary': "Explains the process of event tracking in google analytics and google tag manager, including identifying, assigning categories, actions, and labels, setting up tags and triggers, and analyzing the data to understand user interactions with the website. it also discusses the benefits of google tag manager, such as quickly updating and deploying tracking tags, bypassing webmasters, and tracking interactivity on websites, with examples like google analytics, facebook's pixel tracking, and google ads. additionally, it introduces the benefits and functionality of google tag manager, emphasizing its free and high-security features and explaining how to use it to track various tracking codes from different platforms.", 'chapters': [{'end': 36499.883, 'start': 36235.46, 'title': 'Understanding event tracking in google analytics and google tag manager', 'summary': 'Explains the process of event tracking in google analytics and google tag manager, including identifying, assigning categories, actions, and labels, setting up tags and triggers, and analyzing the data to understand user interactions with the website.', 'duration': 264.423, 'highlights': ['Google Tag Manager (GTM) allows tracking a wide range of user interactions on a website, from clicking on play buttons to form submissions and chat functionalities, providing comprehensive data beyond just page views.', 'In Google Analytics, under behavior and events, analyzing top events or overview enables understanding the pages that have driven the most total and unique events, offering insights into user interaction and engagement.', 'GTM simplifies the process of updating tags on a website, allowing marketers to track various user actions by placing script-based tags in a container, enabling efficient tracking without extensive developer involvement.', 'Developers may face delays in implementing multiple tracking requests on a website, as each request needs to be added to the work queue, highlighting the potential efficiency of using GTM for tracking various user interactions and events.']}, {'end': 36691.278, 'start': 36500.503, 'title': 'Benefits of google tag manager', 'summary': "Discusses the benefits of google tag manager, including the ability to quickly update and deploy tracking tags, bypass webmasters, and track interactivity on websites, with examples such as google analytics, facebook's pixel tracking, and google ads.", 'duration': 190.775, 'highlights': ['Google Tag Manager allows for quick and easy updating and deployment of tracking tags, bypassing the need for a webmaster, and tracking interactivity on websites. Ability to bypass webmasters and deploy tags quickly.', "Examples of tags that can be deployed via Google Tag Manager include Google Analytics, Facebook's pixel tracking, and Google Ads, with no limit on the number of tags that can be tracked. Ability to deploy various tracking tags including Google Analytics, Facebook's pixel tracking, and Google Ads.", 'Google Tag Manager is a free tool provided by Google, and it helps in deploying and tracking tags on websites, bypassing the need for a webmaster. Google Tag Manager is a free tool provided by Google and bypasses the need for a webmaster.']}, {'end': 36859.824, 'start': 36691.318, 'title': 'Benefits of using tag manager', 'summary': 'Discusses the benefits of using tag manager, highlighting the ability to bypass web developers, quicker deployment of javascript codes, and centralized management of tracking codes, with a focus on event tracking and versioning control.', 'duration': 168.506, 'highlights': ['The biggest benefit of Tag Manager is the ability to bypass web developers or webmasters, allowing quicker deployment of JavaScript codes and centralized management of tracking codes.', 'Tag Manager allows for quicker deployment of JavaScript codes, enabling tracking of various interactions on the website, such as video plays, clicks, and conversions.', 'Centralized management of tracking codes in Tag Manager provides a single location for organizing and controlling tracking code for various platforms, such as Facebook, Bing, Twitter, LinkedIn, and Google.', 'Tag Manager offers versioning control, allowing users to roll back to previous versions if newly added tags cause issues, providing peace of mind and control over published content.', 'The ability to track various interactions and events on the website, such as video plays, button clicks, and conversions, is a significant benefit of using Tag Manager.']}, {'end': 37194.772, 'start': 36860.084, 'title': 'Introduction to google tag manager', 'summary': 'Introduces the benefits and functionality of google tag manager, emphasizing its free and high-security features, and explains how to use it to track various tracking codes from different platforms, such as facebook and google analytics, through tags, triggers, and variables.', 'duration': 334.688, 'highlights': ['Tag Manager is free with no limit on the number of tracking codes, allowing users to add as many tracking codes as needed, thus providing a cost-effective and scalable solution.', 'Tag Manager offers high security with different levels of permissions, enabling users to control who can access and modify the tracking codes, ensuring data privacy and security.', 'Tag Manager functions by organizing tags, triggers, and variables, allowing users to efficiently manage and track various tracking codes from different platforms like Facebook and Google Analytics, providing a comprehensive solution for tracking website interactions and campaign traffic.', 'Tag Manager acts as a centralized platform for managing and controlling tracking codes from different sources, such as Facebook and Google Analytics, streamlining the process of tracking website interactions and campaign traffic.', "Tag Manager's structure includes tags, triggers, and variables, where tags represent the tracking codes, triggers define when the tags should be fired, and variables store dynamic values, providing a systematic approach to managing and implementing tracking codes."]}, {'end': 37510.478, 'start': 37194.772, 'title': 'Understanding tag manager in marketing', 'summary': 'Covers the structure of tag manager, including tags, triggers, and variables, and their roles in managing events like scroll track and remarketing clicks, with a focus on google analytics, facebook pixel, and adwords remarketing.', 'duration': 315.706, 'highlights': ['The structure of Tag Manager is comprised of tags, triggers, and variables, with tags containing JavaScript code for events like scroll track and remarketing clicks.', 'Google Analytics is integrated with Tag Manager and can be set to fire on all pages, allowing the tracking code to fire whenever a visitor lands on any page.', 'Facebook pixel and AdWords remarketing can be easily added to Tag Manager, with triggers determining when the tag should fire and variables providing additional information for the tag and trigger to work effectively.', 'Tags and triggers are interdependent, as a tag cannot be created without a corresponding trigger, and variables store information for defining triggers or transferring data to tags.', 'Variables in Tag Manager are divided into built-in and user-defined types, with built-in variables already provided by Tag Manager and user-defined variables created by the user to assist in triggering tags.']}], 'duration': 1275.018, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn036235460.jpg', 'highlights': ['GTM allows tracking a wide range of user interactions on a website, providing comprehensive data beyond just page views.', 'GTM simplifies the process of updating tags on a website, enabling efficient tracking without extensive developer involvement.', 'Google Tag Manager allows for quick and easy updating and deployment of tracking tags, bypassing the need for a webmaster.', 'The biggest benefit of Tag Manager is the ability to bypass web developers or webmasters, allowing quicker deployment of JavaScript codes and centralized management of tracking codes.', 'Tag Manager is free with no limit on the number of tracking codes, providing a cost-effective and scalable solution.', 'Tag Manager offers high security with different levels of permissions, ensuring data privacy and security.', 'Tag Manager functions by organizing tags, triggers, and variables, providing a comprehensive solution for tracking website interactions and campaign traffic.', 'The structure of Tag Manager is comprised of tags, triggers, and variables, providing a systematic approach to managing and implementing tracking codes.', 'Google Analytics is integrated with Tag Manager and can be set to fire on all pages, allowing the tracking code to fire whenever a visitor lands on any page.', 'Facebook pixel and AdWords remarketing can be easily added to Tag Manager, with triggers determining when the tag should fire and variables providing additional information for the tag and trigger to work effectively.']}, {'end': 39263.199, 'segs': [{'end': 37560.847, 'src': 'embed', 'start': 37531.994, 'weight': 0, 'content': [{'end': 37537.858, 'text': "So what I'm doing here is I just chose Google Optimize as my tag.", 'start': 37531.994, 'duration': 5.864}, {'end': 37539.119, 'text': "It's already integrated.", 'start': 37537.939, 'duration': 1.18}, {'end': 37542.382, 'text': "So what does that mean? I don't even need to deal with any code.", 'start': 37539.159, 'duration': 3.223}, {'end': 37544.203, 'text': "I'm just gonna select Optimize.", 'start': 37542.642, 'duration': 1.561}, {'end': 37550.384, 'text': 'well, we have the tag google optimized, but we need to tell gtm how to fire that.', 'start': 37544.423, 'duration': 5.961}, {'end': 37555.345, 'text': "and so here we're going to tell gtm to fire it on all pages.", 'start': 37550.384, 'duration': 4.961}, {'end': 37560.847, 'text': "so that's basically a very simple example, because we're firing it on all pages.", 'start': 37555.345, 'duration': 5.502}], 'summary': 'Google optimize tag integrated with gtm to fire on all pages.', 'duration': 28.853, 'max_score': 37531.994, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn037531994.jpg'}, {'end': 37708.532, 'src': 'embed', 'start': 37676.622, 'weight': 2, 'content': [{'end': 37679.123, 'text': "and so what you're doing is you're making a deal.", 'start': 37676.622, 'duration': 2.501}, {'end': 37687.706, 'text': "you're putting this tag manager code on your website and in return, every code you deal with whether that be Facebook or analytics,", 'start': 37679.123, 'duration': 8.583}, {'end': 37692.047, 'text': 'or optimize or remarketing, or whatever it is is gonna go in GTM.', 'start': 37687.706, 'duration': 4.341}, {'end': 37694.948, 'text': "okay, it's gonna go into the container you created.", 'start': 37692.047, 'duration': 2.901}, {'end': 37701.03, 'text': 'so you need the tag manager code on your website in order for tag manager to work.', 'start': 37694.948, 'duration': 6.082}, {'end': 37708.532, 'text': "okay, so when you add this code to your website, then you're free to start adding all sorts of tags to your container.", 'start': 37701.03, 'duration': 7.502}], 'summary': 'Implementing tag manager code allows adding various tags to website for tracking purposes.', 'duration': 31.91, 'max_score': 37676.622, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn037676622.jpg'}, {'end': 38623.36, 'src': 'heatmap', 'start': 38184.639, 'weight': 1, 'content': [{'end': 38190.884, 'text': "So if I click preview in Tag Manager, so basically that's going to put me in preview mode.", 'start': 38184.639, 'duration': 6.245}, {'end': 38192.244, 'text': 'and so what does that mean?', 'start': 38191.084, 'duration': 1.16}, {'end': 38202.167, 'text': "well, that means that now i'm free to go to my website and see if those tags are firing, and so let's take a look at what that looks like.", 'start': 38192.244, 'duration': 9.923}, {'end': 38210.93, 'text': "so if i go to the website and just click refresh, then what's going to happen is tag manager is going to load in preview mode, just as you see here.", 'start': 38202.167, 'duration': 8.763}, {'end': 38214.131, 'text': "okay, so that's going to take a second couple seconds to load up.", 'start': 38210.93, 'duration': 3.201}, {'end': 38217.253, 'text': 'and now what can i see in preview mode?', 'start': 38214.571, 'duration': 2.682}, {'end': 38224.378, 'text': 'i could see that i have gtm firing, but i also have some other tags firing on this page.', 'start': 38217.253, 'duration': 7.125}, {'end': 38228.44, 'text': 'remarketing. i have google analytics, i have google optimize.', 'start': 38224.378, 'duration': 4.062}, {'end': 38231.122, 'text': 'i have some other tags firing as well,', 'start': 38228.44, 'duration': 2.682}, {'end': 38238.767, 'text': 'and so the preview mode shows me what tags are firing on any given page and i can also see what tags did not fire.', 'start': 38231.122, 'duration': 7.645}, {'end': 38245.552, 'text': 'okay, so here i have a number of tags already in gtm page.', 'start': 38238.767, 'duration': 6.785}, {'end': 38248.355, 'text': "so let's just say I clicked on the donate now button.", 'start': 38245.552, 'duration': 2.803}, {'end': 38253.381, 'text': "I'm still in preview mode, so I'm gonna be able to see what tags fired.", 'start': 38248.355, 'duration': 5.026}, {'end': 38260.909, 'text': 'now I could see I have a couple of tags that have fired on this particular page and then I could see what tags did not fire on this page.', 'start': 38253.381, 'duration': 7.528}, {'end': 38263.611, 'text': "okay, So that's the preview mode.", 'start': 38260.909, 'duration': 2.702}, {'end': 38269.275, 'text': 'You can use the preview mode before you even submit a tag and trigger to see if it fires.', 'start': 38263.912, 'duration': 5.363}, {'end': 38271.856, 'text': "And that's the great benefit of Tag Manager.", 'start': 38269.395, 'duration': 2.461}, {'end': 38277.4, 'text': "So if you're not sure if something's going to fire or not, then you can always go into preview mode.", 'start': 38271.896, 'duration': 5.504}, {'end': 38282.024, 'text': "um, and if you are sure it's going to fire, then you can go ahead and submit it.", 'start': 38277.8, 'duration': 4.224}, {'end': 38287.809, 'text': 'so you can leave preview mode and just go ahead and submit that particular tag and trigger.', 'start': 38282.024, 'duration': 5.785}, {'end': 38294.014, 'text': "so here i'm going to leave preview mode and now, once i'm done and i'm sure the tag is going to fire,", 'start': 38287.809, 'duration': 6.205}, {'end': 38300.5, 'text': "and go ahead and submit all my changes that i've worked on in terms of setting up tags and triggers.", 'start': 38294.014, 'duration': 6.486}, {'end': 38303.323, 'text': "So that's really GTM in a nutshell.", 'start': 38300.74, 'duration': 2.583}, {'end': 38305.806, 'text': 'So I have my tags.', 'start': 38303.544, 'duration': 2.262}, {'end': 38309.431, 'text': "okay?. My tags are just snippets of code that I'm going to put in,", 'start': 38305.806, 'duration': 3.625}, {'end': 38316.66, 'text': 'whether that be Facebook or event tracking or any other Google product like Optimize or Page View.', 'start': 38309.431, 'duration': 7.229}, {'end': 38318.481, 'text': 'then i have my triggers.', 'start': 38317, 'duration': 1.481}, {'end': 38326.987, 'text': 'my triggers are there to tell gtm when to fire that tag and the variables are there to help those tags and triggers work together.', 'start': 38318.481, 'duration': 8.506}, {'end': 38331.33, 'text': 'so remember that particular variable we set up for google analytics.', 'start': 38326.987, 'duration': 4.343}, {'end': 38339.856, 'text': 'okay, so here it is right here, because we want to tell gtm what property to specifically fire in google analytics.', 'start': 38331.33, 'duration': 8.526}, {'end': 38341.757, 'text': "so that's why we set up that variable.", 'start': 38339.856, 'duration': 1.901}, {'end': 38351.599, 'text': 'there are all sorts of variables google tag manager has built in, or variables already created for you, or you can specifically define a variable.', 'start': 38341.897, 'duration': 9.702}, {'end': 38355.24, 'text': 'so variables are there to help the tags and triggers work together.', 'start': 38351.599, 'duration': 3.641}, {'end': 38358.821, 'text': 'so when you set up a tag, you set up a trigger, you use a variable.', 'start': 38355.24, 'duration': 3.581}, {'end': 38364.603, 'text': 'you can always go into preview mode, preview it by going to the website, seeing if it fires.', 'start': 38358.821, 'duration': 5.782}, {'end': 38366.844, 'text': 'if it fires, then voila.', 'start': 38364.603, 'duration': 2.241}, {'end': 38373.451, 'text': "you can go ahead and click submit and that will publish the tag and trigger and you're good to go.", 'start': 38366.844, 'duration': 6.607}, {'end': 38376.594, 'text': "that's pretty much how tag manager works.", 'start': 38373.451, 'duration': 3.143}, {'end': 38383.941, 'text': "and again i can't stress that there's an unlimited number of tags you can add to tag manager.", 'start': 38376.594, 'duration': 7.347}, {'end': 38385.643, 'text': "there's no limit.", 'start': 38384.542, 'duration': 1.101}, {'end': 38395.11, 'text': 'so you got everything from anything from google to non-google, to event tracking okay, to facebook, to anything that you want to track.', 'start': 38385.643, 'duration': 9.467}, {'end': 38399.593, 'text': "you want to be able to put into tag manager and again there's versioning.", 'start': 38395.11, 'duration': 4.483}, {'end': 38401.994, 'text': "that's one of the great benefits of tag manager.", 'start': 38399.593, 'duration': 2.401}, {'end': 38405.977, 'text': 'so if i want to go back to an older version, i can simply do that.', 'start': 38401.994, 'duration': 3.983}, {'end': 38408.519, 'text': "so here you can see, i'm on version 32..", 'start': 38405.977, 'duration': 2.542}, {'end': 38417.926, 'text': "that's how tag manager works, and i can't stress that you know tag manager is there to help you track interactivity on the site,", 'start': 38408.519, 'duration': 9.407}, {'end': 38423.71, 'text': "because if you have a site that's interactive, that has a video, that has a download button,", 'start': 38417.926, 'duration': 5.784}, {'end': 38432.417, 'text': "let's just say you know you have all sorts of newsletter sign-ups, facebook, youtube buttons on your website, just like this website does,", 'start': 38423.71, 'duration': 8.707}, {'end': 38436.1, 'text': 'and you want to be able to track how many people click on that particular button.', 'start': 38432.417, 'duration': 3.683}, {'end': 38439.742, 'text': "well, you're going to need tag manager and when you have tag manager,", 'start': 38436.1, 'duration': 3.642}, {'end': 38444.927, 'text': "you're going to be able to track all of these button clicks and interactivity on your website.", 'start': 38439.742, 'duration': 5.185}, {'end': 38447.769, 'text': "without tag manager, it's going to be hard to do that.", 'start': 38444.927, 'duration': 2.842}, {'end': 38450.471, 'text': "so that's an introduction to tag manager.", 'start': 38447.769, 'duration': 2.702}, {'end': 38455.675, 'text': 'google analytics is a web analytics service offered by google.', 'start': 38450.471, 'duration': 5.204}, {'end': 38459.338, 'text': 'it was launched back in 2005.', 'start': 38455.675, 'duration': 3.663}, {'end': 38464.242, 'text': 'it tracks and reports website traffic from the information through wikipedia.', 'start': 38459.338, 'duration': 4.904}, {'end': 38469.348, 'text': 'Google Analytics is the most used web analytics service.', 'start': 38465.407, 'duration': 3.941}, {'end': 38480.771, 'text': 'As per the sources, in April 2022, Google Analytics was used by 73% of the 10,000 most popular websites across the globe.', 'start': 38470.028, 'duration': 10.743}, {'end': 38486.373, 'text': 'However, as per the reports from builtwith.com, 2,081,052,477 live websites use Google Analytics.', 'start': 38481.512, 'duration': 4.861}, {'end': 38500.818, 'text': 'So now is the time to understand what has been changed in Google Analytics over the years.', 'start': 38495.157, 'duration': 5.661}, {'end': 38504.479, 'text': "If you are new to Google Analytics, it's even better.", 'start': 38501.519, 'duration': 2.96}, {'end': 38512.621, 'text': 'Before moving forward, do subscribe to Simply Learn and hit the bell icon to never miss any updates from Simply Learn.', 'start': 38505.279, 'duration': 7.342}, {'end': 38515.542, 'text': 'So what makes Google Analytics so important?', 'start': 38513.061, 'duration': 2.481}, {'end': 38527.532, 'text': 'google analytics generates various types of reports and helps to track bounce rates, identify the best content of your website, record user behavior,', 'start': 38516.565, 'duration': 10.967}, {'end': 38539.439, 'text': 'flow on your site and many other metrics, thereby allowing you to understand and build your business strategies, thereby growing your business.', 'start': 38527.532, 'duration': 11.907}, {'end': 38546.91, 'text': "now that you have understood why google analytics is essential, Let's check what we have for you in this video.", 'start': 38539.439, 'duration': 7.471}, {'end': 38553.993, 'text': 'First, we will understand what is Google Analytics 4.', 'start': 38549.351, 'duration': 4.642}, {'end': 38559.696, 'text': 'Then, we will move forward with identifying Google Analytics version for your website.', 'start': 38553.993, 'duration': 5.703}, {'end': 38566.656, 'text': 'Next, we will have a detailed look at Universal Analytics and Google Analytics 4.', 'start': 38560.597, 'duration': 6.059}, {'end': 38571.939, 'text': 'We will continue by understanding success stories from Google Analytics 4 users.', 'start': 38566.656, 'duration': 5.283}, {'end': 38579.643, 'text': 'And finally, we will end this session by understanding the future of Google Analytics 4.', 'start': 38572.639, 'duration': 7.004}, {'end': 38588.207, 'text': 'So allow me to introduce the next generation of Google Analytics, Google Analytics 4, also known as GA4.', 'start': 38579.643, 'duration': 8.564}, {'end': 38595.129, 'text': 'initially, google analytics 4 was known as app plus web.', 'start': 38589.844, 'duration': 5.285}, {'end': 38606.579, 'text': 'google analytics 4 is the latest analytics property with several advantages over the old google analytics, also known as universal analytics.', 'start': 38595.129, 'duration': 11.45}, {'end': 38614.727, 'text': 'understanding more clearly, google analytics 4 can measure and keep track of website traffic as well as app usage.', 'start': 38606.579, 'duration': 8.148}, {'end': 38623.36, 'text': 'so now you can imagine that google analytics 4 is the one-stop solution for all your analytics needs.', 'start': 38615.655, 'duration': 7.705}], 'summary': 'Google tag manager allows previewing and tracking tags, triggers, and variables, enhancing website analytics and interactivity.', 'duration': 438.721, 'max_score': 38184.639, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn038184639.jpg'}, {'end': 38423.71, 'src': 'embed', 'start': 38376.594, 'weight': 6, 'content': [{'end': 38383.941, 'text': "and again i can't stress that there's an unlimited number of tags you can add to tag manager.", 'start': 38376.594, 'duration': 7.347}, {'end': 38385.643, 'text': "there's no limit.", 'start': 38384.542, 'duration': 1.101}, {'end': 38395.11, 'text': 'so you got everything from anything from google to non-google, to event tracking okay, to facebook, to anything that you want to track.', 'start': 38385.643, 'duration': 9.467}, {'end': 38399.593, 'text': "you want to be able to put into tag manager and again there's versioning.", 'start': 38395.11, 'duration': 4.483}, {'end': 38401.994, 'text': "that's one of the great benefits of tag manager.", 'start': 38399.593, 'duration': 2.401}, {'end': 38405.977, 'text': 'so if i want to go back to an older version, i can simply do that.', 'start': 38401.994, 'duration': 3.983}, {'end': 38408.519, 'text': "so here you can see, i'm on version 32..", 'start': 38405.977, 'duration': 2.542}, {'end': 38417.926, 'text': "that's how tag manager works, and i can't stress that you know tag manager is there to help you track interactivity on the site,", 'start': 38408.519, 'duration': 9.407}, {'end': 38423.71, 'text': "because if you have a site that's interactive, that has a video, that has a download button,", 'start': 38417.926, 'duration': 5.784}], 'summary': 'Google tag manager allows unlimited tags, with versioning for easy access to older versions.', 'duration': 47.116, 'max_score': 38376.594, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn038376594.jpg'}, {'end': 38811.574, 'src': 'embed', 'start': 38778.427, 'weight': 8, 'content': [{'end': 38780.088, 'text': 'is measured as event.', 'start': 38778.427, 'duration': 1.661}, {'end': 38787.336, 'text': 'An event has category, label, and action in Universal Analytics.', 'start': 38780.809, 'duration': 6.527}, {'end': 38791.72, 'text': 'Moreover, it has its own hit type.', 'start': 38789.137, 'duration': 2.583}, {'end': 38797.665, 'text': 'In case of Google Analytics 4, there is no categorization.', 'start': 38793.843, 'duration': 3.822}, {'end': 38802.929, 'text': 'All the hit types from Universal Analytics are considered as events.', 'start': 38798.166, 'duration': 4.763}, {'end': 38811.574, 'text': "Now let's find the comparison of Universal Analytics and Google Analytics 4 in terms of page views.", 'start': 38804.249, 'duration': 7.325}], 'summary': 'In google analytics 4, all hit types from universal analytics are considered as events, with page views being a key comparison point.', 'duration': 33.147, 'max_score': 38778.427, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn038778427.jpg'}], 'start': 37510.498, 'title': 'Google tag manager and analytics basics', 'summary': 'Covers the basics of google tag manager, including account setup, container configuration, and tag functionality, as well as an overview and transition to google analytics 4, with insights on its significance, success stories, and widespread usage.', 'chapters': [{'end': 37739.81, 'start': 37510.498, 'title': 'Google tag manager basics', 'summary': 'Explains the basics of google tag manager, including creating an account, setting up a container, and the importance of adding the tag manager code to the website to enable the functionality of adding and using various tags.', 'duration': 229.312, 'highlights': ['Creating a Google Tag Manager account and setting up a container are the initial steps, with options to set it up for a website, app, or AMP. The chapter emphasizes the importance of creating a Google Tag Manager account and setting up a container, with choices available for setting it up for a website, app, or AMP.', "Adding the Tag Manager code to the website's pages enables the functionality of adding and using various tags, including Facebook, analytics, optimize, and remarketing. The transcript stresses the significance of adding the Tag Manager code to the website, allowing for the addition and utilization of various tags such as Facebook, analytics, optimize, and remarketing.", 'Using the same Google account for Google Tag Manager, Google Analytics, and other Google products is recommended for seamless integration. The chapter recommends using the same Google account for Google Tag Manager, Google Analytics, and other Google products to ensure smooth integration across different platforms.']}, {'end': 38444.927, 'start': 37739.87, 'title': 'Google tag manager quick start', 'summary': 'Explains how to set up google tag manager, create tags, triggers, and variables, with a focus on setting up google analytics as the first tag, while also detailing the use of tag assistant and preview mode to confirm tag firing and the benefits of using tag manager for tracking interactivity on the site.', 'duration': 705.057, 'highlights': ['Setting up Google Analytics as the first tag in Tag Manager The transcript emphasizes the importance of setting up Google Analytics as the first tag in Tag Manager to track page views on the website, providing a clear step-by-step guide on creating the tag and setting up the necessary variables and triggers.', 'Using Tag Assistant to confirm tag firing and other tags running in Tag Manager The use of Tag Assistant in Chrome is highlighted as a method to confirm the proper installation and functioning of Tag Manager, as well as to identify other tags firing within Tag Manager on a given site.', 'Utilizing preview mode to confirm tag firing and ensure proper functionality before publishing The transcript explains the use of preview mode in Tag Manager to visually confirm tag firing on the website, allowing users to verify the functionality of tags and triggers before publishing them.', 'Unlimited number of tags and versioning in Tag Manager The benefits of Tag Manager, including the ability to add an unlimited number of tags and the feature of versioning, are highlighted, showcasing the flexibility and scalability of the tool for tracking various interactions on the site.', 'Importance of variables in helping tags and triggers work together in Tag Manager The significance of variables in Tag Manager is emphasized, explaining that variables are essential in enabling tags and triggers to work together effectively, with specific focus on setting up a variable for Google Analytics.']}, {'end': 38926.712, 'start': 38444.927, 'title': 'Google analytics 4 overview', 'summary': "Introduces the significance of google analytics, the transition from universal analytics to google analytics 4, and highlights the key differences in measurement models, stating that google analytics was used by 73% of the 10,000 most popular websites in april 2022 and that it's now crucial to understand the changes in google analytics. it also outlines the upcoming topics to be covered, including understanding google analytics 4, identifying the version for your website, success stories, and the future of google analytics 4.", 'duration': 481.785, 'highlights': ['Google Analytics was used by 73% of the 10,000 most popular websites in April 2022 Statistics show the widespread usage of Google Analytics, indicating its significance in the industry.', '2,081,052,477 live websites use Google Analytics The substantial number of live websites using Google Analytics emphasizes its extensive adoption and relevance.', 'Google Analytics 4 is the latest analytics property with several advantages over the old Google Analytics, also known as Universal Analytics The introduction of Google Analytics 4 is highlighted as an advancement over Universal Analytics, indicating the need for understanding the transition.', 'Google Analytics 4 uses events and parameters as the measurement model, whereas Universal Analytics uses sessions and page views This comparison outlines a fundamental difference in measurement models between Google Analytics 4 and Universal Analytics, emphasizing the shift in approach.', 'Universal Analytics uses sessions and page views as the measurement model, whereas Google Analytics 4 uses events and parameters The contrast in measurement models between Universal Analytics and Google Analytics 4 is reiterated, emphasizing the fundamental difference in approach.']}, {'end': 39263.199, 'start': 38927.592, 'title': 'Google analytics 4 metrics & success stories', 'summary': "Discusses the differences between universal analytics and google analytics 4 metrics, highlighting success stories such as mcdonald's achieving a 550% growth in conversions through in-app orders and other companies like pepsico and claroshop leveraging google analytics 4. additionally, it mentions the significant presence of google analytics on 2,081,52,477 live websites, including big names like bank of america, blogger.com, cisco, netflix, coursera, flipkart, icici bank, and tesla.", 'duration': 335.607, 'highlights': ["McDonald's achieved a 550% growth in conversions through in-app orders using Google Analytics 4 properties, with a 63% decrease in cost per action and a 560% increase in revenue for the same audience.", 'PepsiCo, Claroshop, and other companies have also seen growth in their business through Google Analytics 4.', 'As per reports on buildwith.com, there are 2,081,52,477 live websites using Google Analytics, including big names like Bank of America, Blogger.com, Cisco, Netflix, Coursera, Flipkart, ICICI Bank, and Tesla.', 'The chapter discusses the differences between Universal Analytics and Google Analytics 4 metrics, highlighting the use of Custom Dimension, content grouping, client ID, parameters, and user properties in both versions.']}], 'duration': 1752.701, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn037510498.jpg', 'highlights': ['Google Analytics was used by 73% of the 10,000 most popular websites in April 2022', '2,081,052,477 live websites use Google Analytics', "McDonald's achieved a 550% growth in conversions through in-app orders using Google Analytics 4 properties, with a 63% decrease in cost per action and a 560% increase in revenue for the same audience", 'Google Analytics 4 is the latest analytics property with several advantages over the old Google Analytics, also known as Universal Analytics', 'Using the same Google account for Google Tag Manager, Google Analytics, and other Google products is recommended for seamless integration', 'Setting up Google Analytics as the first tag in Tag Manager', 'Unlimited number of tags and versioning in Tag Manager', 'Importance of variables in helping tags and triggers work together in Tag Manager', "Adding the Tag Manager code to the website's pages enables the functionality of adding and using various tags, including Facebook, analytics, optimize, and remarketing"]}, {'end': 41181.36, 'segs': [{'end': 39434.19, 'src': 'embed', 'start': 39405.091, 'weight': 4, 'content': [{'end': 39409.375, 'text': 'now you could also use another google tool called google keyword planner.', 'start': 39405.091, 'duration': 4.284}, {'end': 39411.316, 'text': "the only difference is this one's paid.", 'start': 39409.375, 'duration': 1.941}, {'end': 39418.442, 'text': "you need a google ads account, so if we go into google ads, hey, you'll need to go to tools and you need a keyword planner.", 'start': 39411.316, 'duration': 7.126}, {'end': 39421.805, 'text': "but when you're in keyword planner, you can find new keywords.", 'start': 39418.442, 'duration': 3.363}, {'end': 39427.708, 'text': 'So if I type in, for example, online marketing and click get started.', 'start': 39422.145, 'duration': 5.563}, {'end': 39434.19, 'text': 'what the keyword tool is going to do is give me the data that I need to do appropriate keyword research.', 'start': 39427.708, 'duration': 6.482}], 'summary': 'Use google keyword planner for keyword research, paid tool, requires google ads account.', 'duration': 29.099, 'max_score': 39405.091, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn039405091.jpg'}, {'end': 39513.419, 'src': 'embed', 'start': 39488.306, 'weight': 0, 'content': [{'end': 39493.368, 'text': "so if you just type a keyword, let's just type in the same keyword, like online marketing, for example.", 'start': 39488.306, 'duration': 5.062}, {'end': 39496.91, 'text': 'okay, so what moz is going to do is going to give me some volume.', 'start': 39493.368, 'duration': 3.542}, {'end': 39499.25, 'text': "it's going to give me some other keyword suggestions.", 'start': 39496.91, 'duration': 2.34}, {'end': 39505.573, 'text': "okay, it's going to tell me how difficult that keyword is and it's going to tell me who else is ranking for that keyword.", 'start': 39499.25, 'duration': 6.323}, {'end': 39513.419, 'text': 'so it gives me again all the relative information i need, including competitive information, So you can use these keyword tools.', 'start': 39505.573, 'duration': 7.846}], 'summary': 'Moz provides keyword volume, difficulty, suggestions, and competitive information for online marketing.', 'duration': 25.113, 'max_score': 39488.306, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn039488306.jpg'}, {'end': 40835.347, 'src': 'embed', 'start': 40809.436, 'weight': 2, 'content': [{'end': 40814.237, 'text': 'So if I go to Google Analytics, if I go to Acquisition All Traffic Channels,', 'start': 40809.436, 'duration': 4.801}, {'end': 40822.52, 'text': 'I should be able to see how much traffic organic search is driving over a period of time, so i could see how many users, how many sessions.', 'start': 40814.237, 'duration': 8.283}, {'end': 40829.444, 'text': 'then, if i click on landing pages, i could see what landing page they went to, so i could see the home page over a particular time,', 'start': 40822.52, 'duration': 6.924}, {'end': 40831.465, 'text': 'had over a thousand sessions.', 'start': 40829.444, 'duration': 2.021}, {'end': 40834.166, 'text': 'i can also see engagement from organic search.', 'start': 40831.465, 'duration': 2.701}, {'end': 40835.347, 'text': 'are they bouncing?', 'start': 40834.166, 'duration': 1.181}], 'summary': 'Google analytics shows over 1000 sessions on the home page from organic search, with insights into user engagement.', 'duration': 25.911, 'max_score': 40809.436, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn040809436.jpg'}, {'end': 40879.388, 'src': 'embed', 'start': 40853.074, 'weight': 1, 'content': [{'end': 40858.936, 'text': "The other thing about Google Analytics I like, and that goes back to the technical aspect of SEO, and that's site speed.", 'start': 40853.074, 'duration': 5.862}, {'end': 40865.838, 'text': "So if you go to behavior and you go to site speed overview, you'll be able to see how my pages are loading.", 'start': 40859.096, 'duration': 6.742}, {'end': 40871.76, 'text': "What's the average load time? So they'll break it down for you by browser, by country, and by specific page.", 'start': 40865.898, 'duration': 5.862}, {'end': 40879.388, 'text': "So if I look at page timings I'll be able to see what page is loading slow what page is loading quick compared to site average.", 'start': 40872, 'duration': 7.388}], 'summary': 'Google analytics provides detailed insights into site speed, allowing users to track average load times by browser, country, and specific page.', 'duration': 26.314, 'max_score': 40853.074, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn040853074.jpg'}, {'end': 40989.007, 'src': 'embed', 'start': 40966.121, 'weight': 3, 'content': [{'end': 40973.352, 'text': 'so in theory, the higher page load time, your chances of ranking on google organic search diminish.', 'start': 40966.121, 'duration': 7.231}, {'end': 40978.759, 'text': 'so google wants pages that have very low page load time, that load quickly.', 'start': 40973.352, 'duration': 5.407}, {'end': 40986.486, 'text': 'so google analytics is great tool for Speed suggestions is a great tool for finding out what the traffic is doing on your site,', 'start': 40978.759, 'duration': 7.727}, {'end': 40989.007, 'text': "how they're engaging and are they achieving goals.", 'start': 40986.486, 'duration': 2.521}], 'summary': 'Faster page load time increases google ranking; google analytics tracks site traffic and engagement.', 'duration': 22.886, 'max_score': 40966.121, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn040966121.jpg'}], 'start': 39263.199, 'title': 'Utilizing seo tools for business growth', 'summary': 'Emphasizes the significance of seo tools such as google analytics, google trends, google keyword planner, semrush, moz, ahrefs, and google search console for new business strategies, website performance monitoring, backlink analysis, rank tracking, and job role insights in the seo industry.', 'chapters': [{'end': 39527.717, 'start': 39263.199, 'title': 'Google analytics for business growth', 'summary': 'Discusses the importance of google analytics for new business strategies, emphasizing the key role of keyword research in seo, highlighting the use of google trends and google keyword planner, and mentioning other tools such as semrush and moz for relevant keyword research.', 'duration': 264.518, 'highlights': ['The importance of keyword research in SEO is emphasized, emphasizing the need to choose keywords with high search volume and low competition. Keyword research is crucial for SEO, focusing on selecting keywords with high search volume and low competition to improve rankings and visibility.', 'Google Trends is highlighted as a useful tool for analyzing keyword trends, regional interest, and related queries, providing insights into trending keywords and topics. Google Trends is emphasized as a valuable tool for analyzing keyword trends, regional interest, and related queries, offering insights into trending keywords and topics.', 'Google Keyword Planner is mentioned as a paid tool requiring a Google Ads account, providing data on keyword volume, competition, and trends to assist in choosing relevant keywords wisely. Google Keyword Planner is discussed as a paid tool requiring a Google Ads account, offering data on keyword volume, competition, and trends to assist in choosing relevant keywords wisely.', 'Other tools like SEMrush and Moz are mentioned for paid and freemium keyword research, providing competitive information and keyword suggestions. The transcript mentions other tools like SEMrush and Moz for paid and freemium keyword research, offering competitive information and keyword suggestions.']}, {'end': 39761.15, 'start': 39527.737, 'title': 'Seo tools for website performance', 'summary': 'Discusses the importance of monitoring website performance and using seo tools like moz and screaming frog to identify and address technical issues, such as 404 errors, redirects, and duplicate content, which can impact seo. moz provides detailed information on critical issues and offers ways to fix them, while screaming frog offers a comprehensive analysis of website issues.', 'duration': 233.413, 'highlights': ['Moz provides detailed information on critical issues such as 404 errors, redirects, missing meta descriptions, and duplicate content, with a total of 142 metadata issues, 10 title tag too longs, and 122 missing meta descriptions, prioritized based on severity.', 'Screaming Frog is a paid tool that offers a comprehensive analysis of website issues, including 404 errors, broken links, redirects, duplicate content, site maps, JavaScript issues, and site architecture, providing a deep look at factors impacting website ranking.', 'The chapter emphasizes the importance of using SEO tools to monitor and address technical issues that can hinder website performance, and mentions other paid tools like Deep Crawl and WooRank as alternatives for comprehensive website analysis.']}, {'end': 40158.984, 'start': 39761.15, 'title': 'Seo tools and backlink analysis', 'summary': 'Discusses the importance of using google search console and tools like ahrefs, moz, and semrush for backlink analysis, emphasizing the need to monitor backlinks, analyze link quality, and measure domain authority for effective off-page seo.', 'duration': 397.834, 'highlights': ['Google Search Console provides free tools for backlink analysis, allowing users to identify external links, internal links, and anchor text, as well as measure domain authority and linking domains. Google Search Console offers free tools to analyze backlinks, including identifying external and internal links, anchor text, and measuring domain authority and linking domains.', 'Moz offers detailed insights into domain authority, linking domains, anchor text, page authority, and spam score, providing a comprehensive view of backlink quality and potential impact on domain authority. Moz provides detailed insights into domain authority, linking domains, anchor text, page authority, and spam score, offering a comprehensive view of backlink quality and its potential impact on domain authority.', 'Ahrefs, Majestic, and SEMrush are also mentioned as valuable tools for backlink monitoring and analysis, highlighting the importance of tracking referring domains, disavowing poor backlinks, and analyzing link distribution. Ahrefs, Majestic, and SEMrush are recommended tools for backlink monitoring, emphasizing the significance of tracking referring domains, disavowing poor backlinks, and analyzing link distribution.']}, {'end': 40725.195, 'start': 40159.004, 'title': 'Seo tools and rank tracking', 'summary': 'Discusses the importance of seo tools for off-page optimization and rank tracking, emphasizing the need to measure keyword performance, track ranking trends, and evaluate backlink quality and competitor performance.', 'duration': 566.191, 'highlights': ["Google Search Console provides free rank tracking, offering insights into keyword impressions, click-through rates, and average positions, empowering users to measure and improve their website's search performance. Google Search Console offers free rank tracking, providing keyword impressions, click-through rates, and average positions to measure and improve search performance.", 'Moz and Ahrefs are effective tools for tracking ranking trends, backlink quality, and competitor performance, offering insights into keyword rankings, trends, and optimization suggestions. Moz and Ahrefs are effective for tracking ranking trends, backlink quality, and competitor performance with insights into keyword rankings, trends, and optimization suggestions.', 'vidIQ is a valuable tool for optimizing YouTube videos, offering insights into video performance, engagement metrics, and optimization suggestions to improve ranking on the platform. vidIQ provides insights into YouTube video performance, engagement metrics, and optimization suggestions to improve ranking on the platform.']}, {'end': 41181.36, 'start': 40725.195, 'title': 'Seo tools, traffic analysis, and job roles', 'summary': 'Covers the use of seo tools for content optimization, traffic analysis using google analytics, and provides insights into job roles and average salaries in the seo industry.', 'duration': 456.165, 'highlights': ['Google Analytics provides in-depth insights into website traffic, behavior, and performance, including organic search traffic and site speed analysis. Google Analytics offers detailed information on website traffic, user behavior, and goal achievement, including organic search traffic and site speed analysis, which is crucial for optimizing website performance. It also provides speed suggestions and opportunities to improve page load times, impacting the chances of ranking on organic search.', 'Various SEO job roles and their responsibilities, along with average annual salaries in the US and India, are outlined, providing a comprehensive understanding of the industry. The transcript outlines different SEO job roles such as SEO Associate, SEO Analyst, SEO Executive, SEO Manager, and SEO Expert, detailing their responsibilities and average annual salaries in the US and India, offering valuable insights into the diverse roles and compensation in the SEO industry.', 'Recommendation of SEO tools like Moz, Search Console, and paid versions such as Site Analyzer for content optimization and error identification. The use of SEO tools like Moz, Search Console, and paid versions such as Site Analyzer is recommended for content optimization, error identification, and improving website performance, providing practical suggestions and tools for effective SEO strategies.']}], 'duration': 1918.161, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn039263199.jpg', 'highlights': ['Emphasizes the significance of SEO tools like Google Analytics, Google Trends, Google Keyword Planner, SEMrush, Moz, Ahrefs, and Google Search Console for new business strategies, website performance monitoring, backlink analysis, rank tracking, and job role insights in the SEO industry.', 'Google Analytics offers detailed information on website traffic, user behavior, and goal achievement, including organic search traffic and site speed analysis, crucial for optimizing website performance and improving page load times.', 'Google Search Console provides free rank tracking, keyword impressions, click-through rates, and average positions to measure and improve search performance, while Moz and Ahrefs are effective for tracking ranking trends, backlink quality, and competitor performance with insights into keyword rankings, trends, and optimization suggestions.', 'Moz provides detailed insights into domain authority, linking domains, anchor text, page authority, and spam score, offering a comprehensive view of backlink quality and its potential impact on domain authority, while Ahrefs, Majestic, and SEMrush are recommended tools for backlink monitoring, emphasizing the significance of tracking referring domains, disavowing poor backlinks, and analyzing link distribution.', 'The importance of keyword research in SEO is emphasized, focusing on selecting keywords with high search volume and low competition to improve rankings and visibility, with tools like Google Trends and Google Keyword Planner providing valuable insights into keyword trends, regional interest, and related queries, offering data on keyword volume, competition, and trends to assist in choosing relevant keywords wisely.', 'Various SEO job roles and their responsibilities, along with average annual salaries in the US and India, are outlined, providing a comprehensive understanding of the industry, and recommendations of SEO tools like Moz, Search Console, and paid versions such as Site Analyzer for content optimization and error identification.']}, {'end': 42905.175, 'segs': [{'end': 41471.679, 'src': 'embed', 'start': 41448.831, 'weight': 5, 'content': [{'end': 41456.413, 'text': 'so why would Google want to keep a temporary page or even a page that is pointing to another page on a temporary basis?', 'start': 41448.831, 'duration': 7.582}, {'end': 41459.914, 'text': 'so they may remove both pages from its index.', 'start': 41456.413, 'duration': 3.501}, {'end': 41463.715, 'text': 'okay. but if we have something permanent in place, Google may say, okay,', 'start': 41459.914, 'duration': 3.801}, {'end': 41470.798, 'text': "this page is permanently linking to another page or redirecting to another page and therefore it's stable.", 'start': 41463.715, 'duration': 7.083}, {'end': 41471.679, 'text': "it's permanent.", 'start': 41470.798, 'duration': 0.881}], 'summary': 'Google prefers permanent links to ensure stability and indexing.', 'duration': 22.848, 'max_score': 41448.831, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn041448831.jpg'}, {'end': 41536.675, 'src': 'embed', 'start': 41513.419, 'weight': 1, 'content': [{'end': 41523.702, 'text': 'because if we have a link from another website pointing to ours and that link from that other website is really relevant and and it has a high page and domain authority,', 'start': 41513.419, 'duration': 10.283}, {'end': 41524.842, 'text': "then it's going to benefit us.", 'start': 41523.702, 'duration': 1.14}, {'end': 41533.452, 'text': "and so backlinks are important, because if we have backlinks from high quality sites, it's going to improve the credibility of our site,", 'start': 41525.342, 'duration': 8.11}, {'end': 41536.675, 'text': "especially if it's a do follow tag.", 'start': 41533.452, 'duration': 3.223}], 'summary': 'Backlinks from high quality sites improve site credibility and benefit seo.', 'duration': 23.256, 'max_score': 41513.419, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn041513419.jpg'}, {'end': 41652.271, 'src': 'embed', 'start': 41626.631, 'weight': 7, 'content': [{'end': 41632.634, 'text': 'Given the importance of videos, especially with SEO, because videos are found YouTube in itself as a search engine.', 'start': 41626.631, 'duration': 6.003}, {'end': 41636.476, 'text': 'So, if we have a video, how are we going to get it to rank? on YouTube?', 'start': 41632.834, 'duration': 3.642}, {'end': 41643.383, 'text': "well, first things first, you never want to put a video out there and want it to rank if it's not engaging or informative.", 'start': 41636.476, 'duration': 6.907}, {'end': 41652.271, 'text': 'so make sure you go ahead and follow the best practices of having engaging and informative content in your video.', 'start': 41643.383, 'duration': 8.888}], 'summary': 'Engaging and informative video content is crucial for ranking on youtube for seo.', 'duration': 25.64, 'max_score': 41626.631, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn041626631.jpg'}, {'end': 42207.046, 'src': 'embed', 'start': 42180.907, 'weight': 2, 'content': [{'end': 42185.692, 'text': 'And what I mean by simple as possible, really, I mean, hey, use a simple website design.', 'start': 42180.907, 'duration': 4.785}, {'end': 42187.914, 'text': "Don't get overly creative, if you will.", 'start': 42185.712, 'duration': 2.202}, {'end': 42190.435, 'text': 'most websites, all websites, have images.', 'start': 42188.274, 'duration': 2.161}, {'end': 42194.498, 'text': "you're not going to be able to get around that, but just make sure you optimize your images.", 'start': 42190.435, 'duration': 4.063}, {'end': 42197.46, 'text': "in other words, don't have such a large image size.", 'start': 42194.498, 'duration': 2.962}, {'end': 42199.801, 'text': "if you don't need something very large, don't have it.", 'start': 42197.46, 'duration': 2.341}, {'end': 42202.223, 'text': 'okay, you want to improve server response time.', 'start': 42199.801, 'duration': 2.422}, {'end': 42203.564, 'text': 'and what do we mean by that?', 'start': 42202.223, 'duration': 1.341}, {'end': 42207.046, 'text': "well, your site's sitting on a server somewhere.", 'start': 42203.564, 'duration': 3.482}], 'summary': 'Optimize website design and image size to improve server response time.', 'duration': 26.139, 'max_score': 42180.907, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn042180907.jpg'}, {'end': 42251.38, 'src': 'embed', 'start': 42224.337, 'weight': 9, 'content': [{'end': 42229.821, 'text': 'And at certain times of day, other businesses may get a lot of traffic and suck up a lot of bandwidth.', 'start': 42224.337, 'duration': 5.484}, {'end': 42234.285, 'text': "What is that going to do? That's going to reduce the server response time for your site.", 'start': 42230.062, 'duration': 4.223}, {'end': 42241.191, 'text': 'And so you want to make sure you have an idea of what server your web page or website is on.', 'start': 42234.585, 'duration': 6.606}, {'end': 42244.174, 'text': 'And you want to be able to have some control over that.', 'start': 42241.712, 'duration': 2.462}, {'end': 42251.38, 'text': "Because if your server response is slow, that's going to slow down everything else in terms of loading in the browser.", 'start': 42244.454, 'duration': 6.926}], 'summary': 'High traffic from other businesses can slow down server response time, impacting website performance.', 'duration': 27.043, 'max_score': 42224.337, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn042224337.jpg'}, {'end': 42374.471, 'src': 'embed', 'start': 42344.548, 'weight': 4, 'content': [{'end': 42347.953, 'text': 'If I flip over to mobile, here I can see some other issues.', 'start': 42344.548, 'duration': 3.405}, {'end': 42353.06, 'text': 'For example, they have a server static assets with efficient cash policy.', 'start': 42348.053, 'duration': 5.007}, {'end': 42355.481, 'text': "now, if you're not sure what the heck that means,", 'start': 42353.3, 'duration': 2.181}, {'end': 42362.285, 'text': 'you can always just click on it and you can see some specifics here and where you can just always google it as well.', 'start': 42355.481, 'duration': 6.804}, {'end': 42365.786, 'text': 'uh, here you got the reduce the impact of third-party code.', 'start': 42362.285, 'duration': 3.501}, {'end': 42368.268, 'text': "okay, so that's another thing.", 'start': 42365.786, 'duration': 2.482}, {'end': 42370.689, 'text': 'uh, reduce javascript execution time.', 'start': 42368.268, 'duration': 2.421}, {'end': 42374.471, 'text': 'so again, going back to a lot of some of the comments we made about coding okay,', 'start': 42370.689, 'duration': 3.782}], 'summary': 'Mobile issues: inefficient cash policy, third-party code impact, reduce javascript execution time.', 'duration': 29.923, 'max_score': 42344.548, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn042344548.jpg'}, {'end': 42883.026, 'src': 'embed', 'start': 42856.885, 'weight': 0, 'content': [{'end': 42860.769, 'text': "Okay, this is simply just a text file and it's added to the root directory.", 'start': 42856.885, 'duration': 3.884}, {'end': 42862.431, 'text': 'Again, think like a door.', 'start': 42861.07, 'duration': 1.361}, {'end': 42863.352, 'text': 'Think of a lock.', 'start': 42862.531, 'duration': 0.821}, {'end': 42866.837, 'text': 'Okay, you can tell you can lock whatever doors you want in your house.', 'start': 42863.372, 'duration': 3.465}, {'end': 42867.878, 'text': 'Then give it that way.', 'start': 42867.117, 'duration': 0.761}, {'end': 42872.38, 'text': 'I hope this course was helpful for you and you like this SEO full course.', 'start': 42868.118, 'duration': 4.262}, {'end': 42877.043, 'text': 'Share this with your friend and the ones in need of this full course.', 'start': 42872.76, 'duration': 4.283}, {'end': 42883.026, 'text': 'Feel free to post your questions in the comment section below and our experts will feel happy to answer you.', 'start': 42877.383, 'duration': 5.643}], 'summary': 'Seo course emphasizes adding text file in root directory and sharing with friends for the ones in need.', 'duration': 26.141, 'max_score': 42856.885, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn042856885.jpg'}], 'start': 41181.38, 'title': 'Seo and website optimization', 'summary': 'Covers seo basics, including do follow and no follow links, backlinks, 301 redirects, and youtube video ranking. it also discusses mobile-first indexing, server response time optimization, and keyword targeting for website development, emphasizing tactics for improving web page speed and server response time.', 'chapters': [{'end': 41786.246, 'start': 41181.38, 'title': 'Seo basics and best practices', 'summary': 'Covers the basics of seo, including the differentiation between do follow and no follow links, the importance of backlinks in seo, the significance of 301 redirects, and best practices for ranking videos on youtube.', 'duration': 604.866, 'highlights': ["Backlinks are important for improving site credibility, domain authority, and page rankings, leading to increased traffic and conversions. Backlinks from high-quality sites can enhance a site's credibility, increase domain authority, and improve page rankings, resulting in increased traffic and conversions.", 'The significance of 301 redirects as a permanent move for preserving search engine rankings and the potential impact of 302 redirects on page stability and search engine index. 301 redirects indicate a permanent move, preserving search engine rankings, while 302 redirects, being temporary, may affect page stability and search engine index.', 'Best practices for optimizing videos on YouTube, including choosing a title with high search volume and low competition, relevant video tags, and engaging thumbnails. Optimizing videos on YouTube involves selecting titles with high search volume and low competition, using relevant video tags, and uploading engaging thumbnails.', 'Differentiation between do follow and no follow links, where do follows signal search engines to follow the link, while nofollow links prevent search engine crawlers from following them. Do follow links signal search engines to follow the link, whereas nofollow links prevent search engine crawlers from following them.']}, {'end': 42199.801, 'start': 41786.246, 'title': 'Youtube video ranking & mobile-first indexing', 'summary': 'Discusses strategies for youtube video ranking, emphasizing the importance of promoting videos for engagement and the impact of mobile-first indexing on website ranking, highlighting the need for mobile-friendly content and emphasizing the significance of local seo ranking factors and tactics to avoid duplicate content, while also detailing tactics to increase web page speed.', 'duration': 413.555, 'highlights': ['Strategies for YouTube Video Ranking Promoting videos for engagement, such as likes and comments, to improve ranking on YouTube, highlighting the importance of promoting videos for engagement to improve their ranking on YouTube.', 'Impact of Mobile-First Indexing Explaining the concept of mobile-first indexing and its significance, emphasizing the need for mobile-friendly content for indexing and ranking websites, and highlighting the migration to a smartphone bot for website indexing, stressing the importance of mobile-friendly design and responsiveness for website ranking based on its performance on mobile devices.', 'Local SEO Ranking Factors Listing important local SEO ranking factors, including creating web pages for products and services, optimizing business listings on Google My Business and other local directories, maintaining consistency in name, address, and phone number (NAP), emphasizing the significance of reviews and ratings for local search, and highlighting the control over keywords and reviews to improve local search visibility.', 'Tactics to Avoid Duplicate Content Detailing ways to avoid duplicate content issues, including setting up 301 redirects, using canonical tags to indicate the original page, and selecting a preferred domain in Google Search Console to work around duplicate content issues, emphasizing the use of canonical tags to point to the original page as a preferred method.', 'Tactics to Increase Web Page Speed Discussing tactics to increase web page speed, including the importance of a simple website design, image optimization, and the use of simple website design and image optimization to improve web page speed.']}, {'end': 42485.592, 'start': 42199.801, 'title': 'Improve server response time', 'summary': "Discusses ways to improve server response time, including optimizing code by mimifying and reducing redirects, enabling browser caching, using a content delivery network, and utilizing tools like google's pagespeed insights and google analytics to analyze and address page load time issues.", 'duration': 285.791, 'highlights': ["Utilize tools like Google's PageSpeed Insights and Google Analytics to analyze and address page load time issues The tools provide insights into page load time, with Google Analytics offering an overview report based on page views and Google PageSpeed Insights analyzing URLs for both mobile and desktop, providing scores and identifying specific issues.", 'Optimize code by mimifying and reducing redirects Optimizing code involves minimizing redundant code, such as CSS and JavaScript, and reducing redirects to improve server response time and page load speed.', 'Enable browser caching and use a content delivery network to reduce page speed Enabling browser caching allows visitors to view cached versions of pages, while utilizing a content delivery network helps in distributing content efficiently, both contributing to reduced page speed.']}, {'end': 42905.175, 'start': 42486.052, 'title': 'Keyword targeting and website development', 'summary': 'Explains the difference between short tail and long tail keywords, emphasizing their volume, competition, and conversion rates, and also discusses the important elements to focus on while developing a website, including mobile usability, site architecture, sitemap, and robots.txt file.', 'duration': 419.123, 'highlights': ['Long tail keywords have lower volume but higher conversion rates compared to short tail keywords. Long tail keywords tend to have lower volume but higher conversion rates compared to short tail keywords.', 'Short tail keywords are suitable for driving a lot of visitors due to their broad nature and high volume. Short tail keywords are effective for driving a large number of visitors due to their broad nature and high volume.', 'Long tail keywords are ideal for targeted pages such as product pages and articles, leading to high conversion rates when a specific product name is searched. Long tail keywords are recommended for targeted pages such as product pages and articles, leading to high conversion rates when a specific product name is searched.', 'Mobile usability, site architecture, sitemap, and robots.txt file are important elements to focus on while developing a website for SEO purposes. Mobile usability, site architecture, sitemap, and robots.txt file are crucial elements to focus on while developing a website for SEO purposes.', "A sitemap helps search engine bots understand the website's structure, including the number of pages, their locations, videos, and images. A sitemap assists search engine bots in understanding the website's structure, including the number of pages, their locations, videos, and images."]}], 'duration': 1723.795, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/JJfjQh1gIn0/pics/JJfjQh1gIn041181380.jpg', 'highlights': ['Backlinks from high-quality sites enhance site credibility, domain authority, and page rankings, leading to increased traffic and conversions.', '301 redirects indicate a permanent move, preserving search engine rankings, while 302 redirects may affect page stability and search engine index.', 'Optimizing videos on YouTube involves selecting titles with high search volume and low competition, using relevant video tags, and uploading engaging thumbnails.', 'Do follow links signal search engines to follow the link, whereas nofollow links prevent search engine crawlers from following them.', 'Promoting videos for engagement, such as likes and comments, improves ranking on YouTube.', 'Mobile-first indexing emphasizes the need for mobile-friendly content for indexing and ranking websites, stressing the importance of mobile-friendly design and responsiveness.', 'Local SEO ranking factors include creating web pages for products and services, optimizing business listings, maintaining consistency in NAP, and controlling keywords and reviews.', 'Ways to avoid duplicate content issues include setting up 301 redirects, using canonical tags, and selecting a preferred domain in Google Search Console.', 'Tactics to increase web page speed involve simple website design, image optimization, and reducing redirects.', "Google's PageSpeed Insights and Google Analytics provide insights into page load time, offering scores and identifying specific issues.", 'Optimizing code involves minimizing redundant code, such as CSS and JavaScript, and reducing redirects to improve server response time and page load speed.', 'Enabling browser caching allows visitors to view cached versions of pages, while utilizing a content delivery network helps in distributing content efficiently, both contributing to reduced page speed.', 'Long tail keywords tend to have lower volume but higher conversion rates compared to short tail keywords.', 'Short tail keywords are effective for driving a large number of visitors due to their broad nature and high volume.', 'Long tail keywords are recommended for targeted pages such as product pages and articles, leading to high conversion rates when a specific product name is searched.', 'Mobile usability, site architecture, sitemap, and robots.txt file are crucial elements to focus on while developing a website for SEO purposes.', "A sitemap assists search engine bots in understanding the website's structure, including the number of pages, their locations, videos, and images."]}], 'highlights': ['53% of website traffic comes from organic search, making SEO a top priority for businesses online', 'SEO jobs include positions such as SEO Associates, SEO Analysts, SEO Executives, and SEO Managers, with salaries going as high as $100,000', 'Comprehensive SEO course covering major and minor concepts, from beginners to advanced level, offering expertise in various SEO tools like Google Search Console and Google Analytics', 'Insights into on-page and off-page SEO techniques, including keyword research and ranking strategies, to improve website visibility and engagement', 'Preparation for SEO job opportunities through coverage of market insights, job roles, salaries, and top interview questions', 'Keyword research is the most important activity in SEO, as it helps in understanding the search volume and competition for chosen keywords', 'Optimizing title tag with right keyword leads to increased relevance and click-through rates', 'Emphasizes need to include targeted keyword in URL, title tag, and meta description, highlighting importance of clean URL structures with relevant keywords', 'Stresses importance of structuring pages with headers and sub-headers for clear and concise content', 'High domain authority benefits from external linking, such as from Wikipedia, which enhances website credibility, traffic, and brand awareness', 'Quality content is essential for successful off-page SEO, facilitating natural external linking and brand awareness, requiring relevant, engaging, and original content for effective link building', 'Search engines penalize outdated tactics like keyword stuffing and hidden text', "Mobile-friendliness and page speed are crucial ranking factors, especially with Google's focus on mobile devices", 'Choosing a clear and memorable domain name is crucial for making a great first impression and for branding purposes', 'Creating valuable content earns authoritative and credible links', 'Search engines prioritize editorial links as highly relevant for linking to other websites', 'Understanding the source, text matching, and contextual relevance is crucial for determining link credibility', 'Google Analytics helps in understanding traffic sources, measuring SEO efforts, segmenting audience, and analyzing content performance', 'Google Analytics offers detailed information on website traffic, user behavior, and goal achievement, including organic search traffic and site speed analysis, crucial for optimizing website performance and improving page load times', 'Backlinks from high-quality sites enhance site credibility, domain authority, and page rankings, leading to increased traffic and conversions', 'Mobile-first indexing emphasizes the need for mobile-friendly content for indexing and ranking websites, stressing the importance of mobile-friendly design and responsiveness']}