title
What Is SEO? | What Is SEO And How Does It Work? | SEO Tutorial For Beginners | Simplilearn

description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=WhatisSEO-HeeUHugrG5U&utm_medium=DescriptionFF&utm_source=youtube 🔥Digital Marketing Masters Program (Discount Code - YTBE15): https://www.simplilearn.com/master-in-digital-marketing?utm_campaign=SCE-DmMasters&utm_medium=DescriptionFF&utm_source=youtube This SEO tutorial video will help you understand what is SEO, why we need SEO, how does Google rank websites, what are the types in SEO and some of the important do's and don'ts in SEO. Search Engine Optimization (SEO) is a technique that helps in increasing the visibility, rankings and relevance of web pages in search engine results. SEO, or search engine optimization, is the work that we do to make our websites more prominent in the major search engines, such as Google, Yahoo, and Bing. The more prominent our web pages are in the search engines, the more visitors and searchers will be exposed to our business information. Below topics are explained in this SEO tutorial: 1. Introduction (00:00) 2. Why SEO? (00:54) 3. What is SEO? (04:41) 4. How does Google rank websites? (06:57) 5. Types in SEO (36:02) 6. Do's and Don'ts of SEO (43:41) Subscribe to our channel for more Digital Marketing Tutorials: https://www.youtube.com/user/Simplilearn?sub_confirmation=1 You can access the slides by clicking this link: https://www.slideshare.net/Simplilearn/what-is-seo-what-is-seo-and-how-does-it-work-seo-tutorial-for-beginners-simplilearn/Simplilearn/what-is-seo-what-is-seo-and-how-does-it-work-seo-tutorial-for-beginners-simplilearn Watch more videos on SEO: https://www.youtube.com/watch?v=MYE6T_gd7H0&list=PLEiEAq2VkUUJpY2dHm-X7VB1acIH8d0Ze #SEO #WhatIsSEO #WhatIsSEOAndHowDoesItWork #SEOExplained #SearchEngineOptimization #WhatIsSearchEngineOptimization #SEOTutorialForBeginners #SEoTutorial #LearnSEOStepByStep #DigitalMarketing #Simplilearn ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Become eligible to be part of the Purdue University Alumni Association - Masterclasses delivered by Purdue faculty - Harvard Business Publishing Cases - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects - 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. - 35+ digital marketing tools - Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs) - Course aligned with Hootsuite and SE Ranking certification - Learn using Meta Business Coach Chatbot - Live classes delivered by Industry Experts along with self-paced content ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology Learn more about our SEO course at: https://www.simplilearn.com/digital-marketing/search-engine-optimization-seo-certification-training?utm_campaign=WhatisSEO&utm_medium=Description&utm_source=youtube 🔥 Enroll on FREE SEO Course & Get your Completion Certificate: https://www.simplilearn.com/learn-seo-basics-skillup?utm_campaign=Skillup-SEO&utm_medium=DescriptionFirstFold&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

detail
{'title': 'What Is SEO? | What Is SEO And How Does It Work? | SEO Tutorial For Beginners | Simplilearn', 'heatmap': [{'end': 455.085, 'start': 413.254, 'weight': 1}, {'end': 831.857, 'start': 800.177, 'weight': 0.85}, {'end': 1186.92, 'start': 1121.157, 'weight': 0.731}, {'end': 1275.894, 'start': 1240.936, 'weight': 0.766}, {'end': 1425.231, 'start': 1385.226, 'weight': 0.768}, {'end': 1571.424, 'start': 1535.742, 'weight': 0.939}, {'end': 1664.511, 'start': 1626.669, 'weight': 0.722}, {'end': 1960.286, 'start': 1926.12, 'weight': 0.94}, {'end': 2075.11, 'start': 2040.79, 'weight': 0.74}, {'end': 2164.77, 'start': 2101.115, 'weight': 0.935}], 'summary': 'Covers seo strategies, google seo basics, factors influencing ranking, keyword research, on-page seo optimization, link building, and best practices, emphasizing key elements and techniques for website ranking and visibility.', 'chapters': [{'end': 383.702, 'segs': [{'end': 53.715, 'src': 'embed', 'start': 25.771, 'weight': 0, 'content': [{'end': 28.193, 'text': 'Okay, what is search engine optimization?', 'start': 25.771, 'duration': 2.422}, {'end': 30.295, 'text': "Then we're going to follow that up with.", 'start': 28.573, 'duration': 1.722}, {'end': 32.195, 'text': 'how does Google rank websites?', 'start': 30.295, 'duration': 1.9}, {'end': 38.702, 'text': 'So why does it rank one website over another, and how do we get our website to rank number one?', 'start': 32.577, 'duration': 6.125}, {'end': 46.529, 'text': "Then we're going to talk about the different types of SEO or search engine optimization techniques, so you can get your website ranked number one.", 'start': 39.082, 'duration': 7.447}, {'end': 50.412, 'text': "And then we're going to finish that off with the do's and don'ts of SEO.", 'start': 46.989, 'duration': 3.423}, {'end': 53.715, 'text': "So let's get right to it and talk about why SEO.", 'start': 50.753, 'duration': 2.962}], 'summary': "A discussion on seo covering google ranking, techniques, and do's and don'ts.", 'duration': 27.944, 'max_score': 25.771, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U25771.jpg'}, {'end': 92.758, 'src': 'embed', 'start': 67.468, 'weight': 3, 'content': [{'end': 74.23, 'text': "you want people to read your blog and you're curious why am i not ranking for my blog?", 'start': 67.468, 'duration': 6.762}, {'end': 83.374, 'text': "why, when people type in ice cream recipes and say google, my blog post don't appear at the top of organic rankings?", 'start': 74.23, 'duration': 9.144}, {'end': 89.917, 'text': "and there's a number of reasons why you wouldn't be ranked for your blog post or your ice cream recipes.", 'start': 83.374, 'duration': 6.543}, {'end': 92.758, 'text': 'And the main reason would be your competitors.', 'start': 90.517, 'duration': 2.241}], 'summary': 'Curious about low blog ranking for ice cream recipes? competitors may be the reason.', 'duration': 25.29, 'max_score': 67.468, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U67468.jpg'}, {'end': 210.525, 'src': 'embed', 'start': 181.261, 'weight': 4, 'content': [{'end': 186.045, 'text': "No, you wouldn't, because when somebody clicked on that link in organic search and went to your website,", 'start': 181.261, 'duration': 4.784}, {'end': 189.027, 'text': "they're going to have a bad experience because the page is going to load slow.", 'start': 186.045, 'duration': 2.982}, {'end': 192.89, 'text': "So Google doesn't want their users to have a bad experience.", 'start': 189.367, 'duration': 3.523}, {'end': 195.091, 'text': "You don't want your users to have a bad experience.", 'start': 192.99, 'duration': 2.101}, {'end': 199.174, 'text': "And so that's why web page load time is a critical factor for ranking.", 'start': 195.411, 'duration': 3.763}, {'end': 202.817, 'text': 'So we need to make sure that our web pages load fast.', 'start': 199.254, 'duration': 3.563}, {'end': 206.18, 'text': 'And then your user experience is not good enough.', 'start': 203.337, 'duration': 2.843}, {'end': 210.525, 'text': 'So Google, again based on my example about the web page load time,', 'start': 206.28, 'duration': 4.245}], 'summary': 'Web page load time is critical for ranking, ensuring a good user experience. google prioritizes fast loading pages.', 'duration': 29.264, 'max_score': 181.261, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U181261.jpg'}, {'end': 371.27, 'src': 'embed', 'start': 344.649, 'weight': 5, 'content': [{'end': 352.615, 'text': "It's exactly all those points I just mentioned about structure, logic, readability, organization, title.", 'start': 344.649, 'duration': 7.966}, {'end': 356.177, 'text': "All those things are what's important in SEO.", 'start': 352.955, 'duration': 3.222}, {'end': 358.659, 'text': 'And so we need relevant content.', 'start': 356.558, 'duration': 2.101}, {'end': 361.101, 'text': 'We need titles for our pages.', 'start': 358.879, 'duration': 2.222}, {'end': 363.543, 'text': 'Google needs to be able to see structure.', 'start': 361.401, 'duration': 2.142}, {'end': 371.27, 'text': "we need to have synopsis of what the page is about, and that's called the meta description, and then again that the content needs to be readable,", 'start': 363.883, 'duration': 7.387}], 'summary': 'Seo requires relevant content, structured titles, and readable organization for google to see and rank.', 'duration': 26.621, 'max_score': 344.649, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U344649.jpg'}], 'start': 3.516, 'title': 'Seo strategies and basics', 'summary': "Discusses the importance of seo for website ranking, including factors influencing ranking and types of seo techniques, along with insights on seo for food blogger's ice cream recipes and reasons for low rankings, such as competition, keyword usage, link building, web page load time, and user experience, and the key elements of seo.", 'chapters': [{'end': 46.529, 'start': 3.516, 'title': 'Seo ranking strategies', 'summary': 'Discusses the importance of seo for website ranking, including the definition of seo, the factors influencing website ranking, and the different types of seo techniques to achieve a top ranking.', 'duration': 43.013, 'highlights': ['The chapter explains the significance of SEO for website ranking, emphasizing the importance of organic search and organic listings.', 'It outlines the process of how Google ranks websites, highlighting the factors that influence website ranking and the strategies to attain the top position.', 'The chapter also covers the various types of SEO techniques, providing insights into the methods for achieving a high website ranking.']}, {'end': 383.702, 'start': 46.989, 'title': "Seo basics: do's and don'ts", 'summary': "Discusses the importance of seo for a food blogger's ice cream recipes, highlighting reasons for low rankings, such as competition, keyword usage, link building, web page load time, and user experience, as well as the key elements of seo and its similarity to an essay competition.", 'duration': 336.713, 'highlights': ["Competition and keyword usage are key reasons for low rankings in SEO. Competition and improper usage of keywords are cited as key reasons for low rankings in SEO, particularly for a food blogger's ice cream recipes.", 'Proper link building and web page load time are essential factors for SEO ranking. The importance of proper link building and web page load time is emphasized as critical factors for SEO ranking, ensuring a positive user experience and avoiding de-indexing mistakes.', 'SEO involves relevant content, suitable titles, structure, readability, and organization. The importance of relevant content, suitable titles, structure, readability, and organization in SEO is highlighted, drawing parallels to the criteria for an essay competition.']}], 'duration': 380.186, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U3516.jpg', 'highlights': ['The chapter explains the significance of SEO for website ranking, emphasizing the importance of organic search and organic listings.', 'It outlines the process of how Google ranks websites, highlighting the factors that influence website ranking and the strategies to attain the top position.', 'The chapter also covers the various types of SEO techniques, providing insights into the methods for achieving a high website ranking.', "Competition and keyword usage are key reasons for low rankings in SEO, particularly for a food blogger's ice cream recipes.", 'Proper link building and web page load time are essential factors for SEO ranking, ensuring a positive user experience and avoiding de-indexing mistakes.', 'The importance of relevant content, suitable titles, structure, readability, and organization in SEO is highlighted, drawing parallels to the criteria for an essay competition.']}, {'end': 745.56, 'segs': [{'end': 455.085, 'src': 'heatmap', 'start': 383.702, 'weight': 1, 'content': [{'end': 388.287, 'text': 'your page needs to load both on desktop and also on mobile.', 'start': 383.702, 'duration': 4.585}, {'end': 391.951, 'text': 'And so all these things are important, just like an essay competition.', 'start': 388.447, 'duration': 3.504}, {'end': 398.097, 'text': 'Google is the judge and they need to be able to determine what page is best to rank number one.', 'start': 392.131, 'duration': 5.966}, {'end': 400.059, 'text': 'number two, number three, etc.', 'start': 398.457, 'duration': 1.602}, {'end': 401.12, 'text': 'on Google search.', 'start': 400.379, 'duration': 0.741}, {'end': 402.522, 'text': 'And then link building.', 'start': 401.481, 'duration': 1.041}, {'end': 408.449, 'text': 'Remember I mentioned link building a moment ago? Well, link building internally and externally also plays a vital role.', 'start': 402.562, 'duration': 5.887}, {'end': 412.854, 'text': "And so we're going to talk about that a little bit later in the class when we talk about off-page SEO.", 'start': 408.789, 'duration': 4.065}, {'end': 419.576, 'text': 'How does Google rank website? And basically Google follows three basic steps to rank a website.', 'start': 413.254, 'duration': 6.322}, {'end': 421.157, 'text': 'They need to crawl your website.', 'start': 419.797, 'duration': 1.36}, {'end': 424.538, 'text': 'They need to take what they crawl back to their servers.', 'start': 421.357, 'duration': 3.181}, {'end': 432.822, 'text': 'And when they take it back to their servers, your web pages, they need to have them available for indexing.', 'start': 425.239, 'duration': 7.583}, {'end': 439.186, 'text': "So when somebody actually types in a keyword into google.com, it'll be available to be found on organic search.", 'start': 432.882, 'duration': 6.304}, {'end': 441.169, 'text': "So that's what indexing is all about.", 'start': 439.567, 'duration': 1.602}, {'end': 452.282, 'text': "And then Google's job, when somebody does type in a search query, is to basically rank those pages that they've indexed from number one to infinity,", 'start': 441.509, 'duration': 10.773}, {'end': 455.085, 'text': 'depending on how many pages are relevant to that search query.', 'start': 452.282, 'duration': 2.803}], 'summary': 'Google ranks web pages based on crawling, indexing, and relevance to search queries, including link building.', 'duration': 37.455, 'max_score': 383.702, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U383702.jpg'}, {'end': 510.187, 'src': 'embed', 'start': 485.388, 'weight': 3, 'content': [{'end': 490.81, 'text': "And so when they can follow all these links on your website, they're going to be able to crawl them.", 'start': 485.388, 'duration': 5.422}, {'end': 498.555, 'text': "And when they crawl them, basically they're going to take that content, and store it on their servers so it's available in their index.", 'start': 491.11, 'duration': 7.445}, {'end': 504.261, 'text': "So, based on this method, Google finds out which websites have relevant content and which ones don't,", 'start': 498.856, 'duration': 5.405}, {'end': 507.324, 'text': 'based on certain keywords that are typed into Google.', 'start': 504.261, 'duration': 3.063}, {'end': 510.187, 'text': "Because if they can't crawl your website, you're not going to be found.", 'start': 507.564, 'duration': 2.623}], 'summary': 'Google indexes content by crawling websites to determine relevance based on keywords.', 'duration': 24.799, 'max_score': 485.388, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U485388.jpg'}, {'end': 547.647, 'src': 'embed', 'start': 523.482, 'weight': 4, 'content': [{'end': 529.33, 'text': 'And if I type in the keyword Simply Learn, I can see I have 1, 010, 000 results.', 'start': 523.482, 'duration': 5.848}, {'end': 533.054, 'text': "And that's how many results are showing up for Simply Learn.", 'start': 530.111, 'duration': 2.943}, {'end': 544.784, 'text': 'Now they may not all be simply learn pages, but nonetheless simply learned is ranked number one here organically, and there are 1 million 10,', 'start': 533.795, 'duration': 10.989}, {'end': 547.647, 'text': '000 pages related to the keyword simply learn.', 'start': 544.784, 'duration': 2.863}], 'summary': "1,010,000 results for the keyword 'simply learn', ranking number one organically.", 'duration': 24.165, 'max_score': 523.482, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U523482.jpg'}, {'end': 596.115, 'src': 'embed', 'start': 568.981, 'weight': 0, 'content': [{'end': 572.602, 'text': "And so that's the whole idea behind crawling and indexing.", 'start': 568.981, 'duration': 3.621}, {'end': 578.545, 'text': "Google's able to crawl Simply Learn's website and, based on all the pages that they gather,", 'start': 572.802, 'duration': 5.743}, {'end': 581.626, 'text': "they're going to make those pages available in organic search.", 'start': 578.545, 'duration': 3.081}, {'end': 590.171, 'text': "So if you type in a keyword and your web page is not available for indexing, then you're never going to show up for that keyword.", 'start': 582.046, 'duration': 8.125}, {'end': 596.115, 'text': "So that's why it's important to make sure your website is available for crawling and indexing.", 'start': 590.411, 'duration': 5.704}], 'summary': 'Google crawls and indexes websites to make pages available in organic search, ensuring visibility for indexed web pages.', 'duration': 27.134, 'max_score': 568.981, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U568981.jpg'}, {'end': 694.278, 'src': 'embed', 'start': 661.286, 'weight': 6, 'content': [{'end': 664.166, 'text': 'And so the user experience is very, very important.', 'start': 661.286, 'duration': 2.88}, {'end': 667.147, 'text': 'There are other factors also like language and location.', 'start': 664.326, 'duration': 2.821}, {'end': 669.728, 'text': 'And so, for example, location.', 'start': 667.507, 'duration': 2.221}, {'end': 675.729, 'text': 'if you do a search, say in India, the results are going to be a little bit different than, say, the results in the United States.', 'start': 669.728, 'duration': 6.001}, {'end': 680.89, 'text': 'Why? Because Google is indexing as many web pages as they can find.', 'start': 676.149, 'duration': 4.741}, {'end': 687.614, 'text': 'So if somebody is doing a search in India, their results may be a little bit different than the results show up in the US,', 'start': 681.39, 'duration': 6.224}, {'end': 694.278, 'text': 'because Google has different bots and these bots are crawling different pages at different times.', 'start': 687.614, 'duration': 6.664}], 'summary': 'User experience is crucial; google provides different search results based on location due to indexing and crawling by different bots.', 'duration': 32.992, 'max_score': 661.286, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U661286.jpg'}], 'start': 383.702, 'title': 'Google seo basics and organic search', 'summary': "Covers the importance of website loading on desktop and mobile, link building, and the process of crawling, indexing, and ranking by google. it also explores simply learn's top organic ranking with 1,010,000 results, the significance of crawling, indexing, and the impact of user experience, language, and location on search results.", 'chapters': [{'end': 523.142, 'start': 383.702, 'title': 'Google seo basics', 'summary': 'Explains the importance of website loading on both desktop and mobile, the role of link building in ranking, and the process of crawling, indexing, and ranking by google to determine website relevance, ensuring visibility for relevant keywords on organic search results.', 'duration': 139.44, 'highlights': ['Google ranks websites based on crawling, indexing, and ranking, ensuring visibility for relevant keywords on organic search results. Google follows three basic steps to rank a website: crawling the website, indexing the crawled content, and ranking the indexed pages based on relevance to search queries.', 'Link building internally and externally plays a vital role in website ranking. The importance of link building, both internally and externally, is emphasized for website ranking, highlighting its significant impact on SEO.', 'Importance of website loading on both desktop and mobile for ranking on Google search. The importance of website loading on both desktop and mobile is emphasized, indicating its crucial role in achieving a higher ranking on Google search results.', 'Google uses bots to crawl web pages and determine relevant content based on certain keywords. Google employs bots to crawl web pages, following links and indexing the content based on relevance to specific keywords, indicating the significance of ensuring website visibility for relevant keywords.']}, {'end': 745.56, 'start': 523.482, 'title': 'Organic search and indexing', 'summary': 'Explains how simply learn ranks number one organically with 1,010,000 results, the importance of crawling and indexing for website visibility, and the impact of user experience, language, and location on search results.', 'duration': 222.078, 'highlights': ['Simply Learn ranks number one organically with 1,010,000 search results. Simply Learn is ranked number one organically with 1,010,000 search results, indicating strong online visibility and relevance.', 'The importance of crawling and indexing for website visibility is emphasized. The chapter emphasizes the importance of ensuring website availability for crawling and indexing to appear in organic search results, highlighting its significance for online visibility.', 'User experience, language, and location impact search results. The impact of user experience, language, and location on search results is discussed, emphasizing their influence on the displayed search results and the differences between locations.']}], 'duration': 361.858, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U383702.jpg', 'highlights': ['Google ranks websites based on crawling, indexing, and ranking, ensuring visibility for relevant keywords on organic search results.', 'Link building internally and externally plays a vital role in website ranking.', 'Importance of website loading on both desktop and mobile for ranking on Google search.', 'Google uses bots to crawl web pages and determine relevant content based on certain keywords.', 'Simply Learn ranks number one organically with 1,010,000 search results.', 'The importance of crawling and indexing for website visibility is emphasized.', 'User experience, language, and location impact search results.']}, {'end': 1323.267, 'segs': [{'end': 799.797, 'src': 'embed', 'start': 745.901, 'weight': 0, 'content': [{'end': 753.207, 'text': 'So location is important, language is important, and relevancy is important, along with user experience.', 'start': 745.901, 'duration': 7.306}, {'end': 758.212, 'text': 'So all those are important factors in how Google ranks websites.', 'start': 753.748, 'duration': 4.464}, {'end': 761.655, 'text': "Okay, so we're gonna talk about the types of SEO now.", 'start': 758.732, 'duration': 2.923}, {'end': 769.664, 'text': "So if we wanna rank for a particular keyword on Google, we're gonna have to apply search engine optimization.", 'start': 762.016, 'duration': 7.648}, {'end': 773.389, 'text': "And so there's two strategies to search engine optimization.", 'start': 770.145, 'duration': 3.244}, {'end': 776.272, 'text': 'On page SEO and off page SEO.', 'start': 773.929, 'duration': 2.343}, {'end': 779.035, 'text': "So first we're going to talk about on page SEO.", 'start': 776.592, 'duration': 2.443}, {'end': 785.142, 'text': 'So on page SEO is nothing more than optimizing your own website.', 'start': 779.436, 'duration': 5.706}, {'end': 793.492, 'text': "And so when we say optimizing your own website there's certain elements on your website and on your web pages that we need to take into account.", 'start': 785.382, 'duration': 8.11}, {'end': 799.797, 'text': 'And so some of those elements are headers, meta descriptions, title tags, linking.', 'start': 793.732, 'duration': 6.065}], 'summary': 'Location, language, relevancy, and user experience are important factors in how google ranks websites. two strategies for seo: on page and off page.', 'duration': 53.896, 'max_score': 745.901, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U745901.jpg'}, {'end': 851.866, 'src': 'heatmap', 'start': 800.177, 'weight': 2, 'content': [{'end': 808.083, 'text': 'So all of those elements are something we can control as an end user who wants to rank our webpage and our website on Google.', 'start': 800.177, 'duration': 7.906}, {'end': 818.57, 'text': 'And before we do anything with our website, first thing we need to do is understand what keywords we want to rank for.', 'start': 808.503, 'duration': 10.067}, {'end': 825.533, 'text': 'in order to understand what keywords we want to rank for, we need to do keyword research, and if you do anything in SEO,', 'start': 818.57, 'duration': 6.963}, {'end': 829.415, 'text': 'keyword research is the most important activity.', 'start': 825.533, 'duration': 3.882}, {'end': 831.857, 'text': "that's the most important thing you can do for SEO.", 'start': 829.415, 'duration': 2.442}, {'end': 834.438, 'text': "And why do I say it's the most important??", 'start': 832.637, 'duration': 1.801}, {'end': 838.8, 'text': 'Because you need to understand if you choose a keyword that you want to rank for,', 'start': 834.518, 'duration': 4.282}, {'end': 846.083, 'text': "you need to understand how much traffic you're going to get from that keyword if you're ranked organically, say, number one on Google.", 'start': 838.8, 'duration': 7.283}, {'end': 851.866, 'text': "So how much traffic will you get if you're ranked number one on Google? So you need to understand what the volume is.", 'start': 846.383, 'duration': 5.483}], 'summary': 'Keyword research is crucial for ranking on google; understanding traffic volume is key.', 'duration': 51.689, 'max_score': 800.177, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U800177.jpg'}, {'end': 885.564, 'src': 'embed', 'start': 860.53, 'weight': 4, 'content': [{'end': 869.254, 'text': 'then chances are you can rank for that keyword for a web page on your website quicker than, say, a keyword that has a lot of competition.', 'start': 860.53, 'duration': 8.724}, {'end': 875.596, 'text': 'So we need to understand those two basic factors, volume and competition, before we choose a keyword.', 'start': 869.614, 'duration': 5.982}, {'end': 879.898, 'text': "And it's simply the practice of going through the motions,", 'start': 875.917, 'duration': 3.981}, {'end': 885.564, 'text': 'of getting your volume and getting your competition data so you can choose the keywords you want.', 'start': 879.898, 'duration': 5.666}], 'summary': 'Understanding keyword volume and competition is crucial for quicker website ranking.', 'duration': 25.034, 'max_score': 860.53, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U860530.jpg'}, {'end': 1096.939, 'src': 'embed', 'start': 1069.239, 'weight': 3, 'content': [{'end': 1071.681, 'text': 'is to collect all your relevant keywords.', 'start': 1069.239, 'duration': 2.442}, {'end': 1075.283, 'text': 'And put all your relevant keywords in a spreadsheet.', 'start': 1072.341, 'duration': 2.942}, {'end': 1080.307, 'text': 'And when you put all these relevant keywords in a spreadsheet, you want to get the data on those keywords.', 'start': 1075.563, 'duration': 4.744}, {'end': 1083.269, 'text': "And the data I'm referring to is the volume and competition.", 'start': 1080.547, 'duration': 2.722}, {'end': 1089.613, 'text': "So in this case, we have volume from Google Planner, Google's Keyword Planner, and I have competition from Google's Keyword Planner.", 'start': 1083.609, 'duration': 6.004}, {'end': 1096.939, 'text': "And so if I go into a spreadsheet and I put all that information in here, I'm going to be able to see the volume and competition.", 'start': 1089.893, 'duration': 7.046}], 'summary': 'Collect relevant keywords, input into spreadsheet, analyze volume and competition data.', 'duration': 27.7, 'max_score': 1069.239, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U1069239.jpg'}, {'end': 1186.92, 'src': 'heatmap', 'start': 1121.157, 'weight': 0.731, 'content': [{'end': 1129.101, 'text': "so if i type in the keyword how to become a digital marketing specialist, i can see there's 76 million results.", 'start': 1121.157, 'duration': 7.944}, {'end': 1133.364, 'text': 'so i could see 76 million results, 76.1 actually.', 'start': 1129.101, 'duration': 4.263}, {'end': 1137.266, 'text': 'and for the keyword how to become a digital marketing specialist.', 'start': 1133.364, 'duration': 3.902}, {'end': 1145.608, 'text': "Now that's a whole lot of results for this particular keyword, especially when the volume is only 30 per month on average.", 'start': 1137.586, 'duration': 8.022}, {'end': 1151.19, 'text': 'And so what I want to do is get a more clear picture of the competition.', 'start': 1146.008, 'duration': 5.182}, {'end': 1160.272, 'text': 'And so what you could actually do is type in the syntax all in title and then colon and then your keyword how to become a digital marketing specialist?', 'start': 1151.49, 'duration': 8.782}, {'end': 1163.015, 'text': 'And when I do that, I get a different result.', 'start': 1160.692, 'duration': 2.323}, {'end': 1170.543, 'text': 'Here I can see only 136 listings for how to become a digital marketing specialist.', 'start': 1163.235, 'duration': 7.308}, {'end': 1173.826, 'text': "But that's not just 136, that's 136 with that particular keyword that we want to rank for in the title tag.", 'start': 1170.843, 'duration': 2.983}, {'end': 1186.92, 'text': 'So the title tag is what you see when you type in a keyword or search query in Google search,', 'start': 1180.353, 'duration': 6.567}], 'summary': "76 million search results for 'how to become a digital marketing specialist' with only 136 listings using the specific keyword in the title tag.", 'duration': 65.763, 'max_score': 1121.157, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U1121157.jpg'}, {'end': 1275.894, 'src': 'heatmap', 'start': 1240.936, 'weight': 0.766, 'content': [{'end': 1245.48, 'text': "Once you get those two numbers, you're going to plug them in to your spreadsheet.", 'start': 1240.936, 'duration': 4.544}, {'end': 1252.746, 'text': 'And then once you do that for a number of different keyword queries and these keyword queries, again, have to be relevant.', 'start': 1245.66, 'duration': 7.086}, {'end': 1257.851, 'text': 'Once you do that, then you can go in and pick the keywords you want to optimize for.', 'start': 1253.067, 'duration': 4.784}, {'end': 1263.468, 'text': "And that's important because, again, if you're not sure about a keyword,", 'start': 1258.345, 'duration': 5.123}, {'end': 1270.471, 'text': 'then you want to do the keyword research so you can be sure of how much traffic you can get and how much competition there is.', 'start': 1263.468, 'duration': 7.003}, {'end': 1275.894, 'text': 'Those are two important three important factors in starting the process for on page SEO.', 'start': 1270.671, 'duration': 5.223}], 'summary': 'Analyze keyword queries, select relevant keywords, and assess traffic and competition for on-page seo.', 'duration': 34.958, 'max_score': 1240.936, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U1240936.jpg'}, {'end': 1333.212, 'src': 'embed', 'start': 1302.534, 'weight': 5, 'content': [{'end': 1304.495, 'text': "Maybe there's more volume than competition.", 'start': 1302.534, 'duration': 1.961}, {'end': 1307.617, 'text': "That's what you need to find out when you do the keyword research.", 'start': 1304.855, 'duration': 2.762}, {'end': 1314.122, 'text': 'You need to find those keywords that are relevant to your content that have a lot of volume and low competition.', 'start': 1307.637, 'duration': 6.485}, {'end': 1323.267, 'text': 'And then once we identify those keywords, then we are free to go in and start optimizing our web pages for those keywords.', 'start': 1314.382, 'duration': 8.885}, {'end': 1326.248, 'text': 'And the first place we want to start is the title tag.', 'start': 1323.647, 'duration': 2.601}, {'end': 1333.212, 'text': 'So, if you remember my example, going back here to our search how to become a digital marketing specialist,', 'start': 1326.588, 'duration': 6.624}], 'summary': 'Identify high-volume, low-competition keywords for web optimization.', 'duration': 30.678, 'max_score': 1302.534, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U1302534.jpg'}], 'start': 745.901, 'title': 'Seo factors and keyword research', 'summary': "Discusses the significance of location, language, relevancy, and user experience in google's website ranking, along with on-page and off-page seo strategies. it also emphasizes the importance of keyword research, focusing on search volume, competition, relevancy, and the use of google keyword planner for obtaining data.", 'chapters': [{'end': 799.797, 'start': 745.901, 'title': 'The importance of seo factors', 'summary': "Discusses the importance of location, language, relevancy, and user experience in google's website ranking, as well as the two strategies for search engine optimization, on-page seo, and off-page seo, with a focus on optimizing website elements like headers, meta descriptions, title tags, and linking.", 'duration': 53.896, 'highlights': ['On-page SEO involves optimizing website elements like headers, meta descriptions, title tags, and linking, to improve website ranking on Google. (Relevancy: 4, Quantifiable: N/A)', 'Location, language, relevancy, and user experience are important factors in how Google ranks websites. (Relevancy: 3, Quantifiable: N/A)', 'There are two strategies for search engine optimization: on-page SEO and off-page SEO. (Relevancy: 2, Quantifiable: N/A)']}, {'end': 1323.267, 'start': 800.177, 'title': 'Keyword research for seo success', 'summary': 'Emphasizes the importance of keyword research in seo, highlighting the significance of understanding search volume, competition, and relevancy when choosing keywords, and recommends using google keyword planner for obtaining relevant data.', 'duration': 523.09, 'highlights': ['The importance of keyword research in SEO Keyword research is the most important activity in SEO, as it helps in understanding the search volume, competition, and relevancy of chosen keywords.', 'Using Google Keyword Planner for data on search volume and competition Google Keyword Planner provides trends and data on search volume and competition for specific keywords, allowing for informed decision-making in keyword selection.', "Understanding competition using Google search syntax Utilizing Google search syntax 'allintitle:' followed by the keyword provides specific data on the number of listings with the keyword in the title tag, aiding in gauging competition for the chosen keyword.", 'Selecting keywords based on relevance, search volume, and competition The process involves identifying keywords relevant to the content with high search volume and low competition to optimize web pages effectively.']}], 'duration': 577.366, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U745901.jpg', 'highlights': ['On-page SEO involves optimizing website elements like headers, meta descriptions, title tags, and linking, to improve website ranking on Google.', 'Location, language, relevancy, and user experience are important factors in how Google ranks websites.', 'The importance of keyword research in SEO Keyword research is the most important activity in SEO, as it helps in understanding the search volume, competition, and relevancy of chosen keywords.', 'Using Google Keyword Planner for data on search volume and competition Google Keyword Planner provides trends and data on search volume and competition for specific keywords, allowing for informed decision-making in keyword selection.', "Understanding competition using Google search syntax Utilizing Google search syntax 'allintitle:' followed by the keyword provides specific data on the number of listings with the keyword in the title tag, aiding in gauging competition for the chosen keyword.", 'Selecting keywords based on relevance, search volume, and competition The process involves identifying keywords relevant to the content with high search volume and low competition to optimize web pages effectively.', 'There are two strategies for search engine optimization: on-page SEO and off-page SEO.']}, {'end': 2029.861, 'segs': [{'end': 1380.825, 'src': 'embed', 'start': 1345.703, 'weight': 0, 'content': [{'end': 1347.104, 'text': "So they're going to see the title tag.", 'start': 1345.703, 'duration': 1.401}, {'end': 1351.45, 'text': 'So the title tag is the most important element for on page SEO.', 'start': 1347.144, 'duration': 4.306}, {'end': 1354.874, 'text': "It's the most important factor because that's what people see.", 'start': 1351.67, 'duration': 3.204}, {'end': 1359.98, 'text': 'And so ideally when we choose our keyword we want to make sure that keyword is in the title tag.', 'start': 1355.194, 'duration': 4.786}, {'end': 1362.401, 'text': "because that's what shows up in Google search.", 'start': 1360.28, 'duration': 2.121}, {'end': 1367.602, 'text': "And that's what makes that particular webpage relevant for that keyword query.", 'start': 1362.881, 'duration': 4.721}, {'end': 1372.563, 'text': "So the idea behind a title tag, it's between 50 and 60 characters.", 'start': 1368.222, 'duration': 4.341}, {'end': 1380.825, 'text': "And so we want to make sure we stay within that limit no more than 60 characters, because what happens if it's beyond that?", 'start': 1372.803, 'duration': 8.022}], 'summary': 'Title tag is crucial for on-page seo, limited to 50-60 characters for optimal visibility in google search.', 'duration': 35.122, 'max_score': 1345.703, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U1345703.jpg'}, {'end': 1425.231, 'src': 'heatmap', 'start': 1385.226, 'weight': 0.768, 'content': [{'end': 1394.927, 'text': 'you can see here on this particular title tag Google truncated it meaning they added the ellipses after the title tag because it exceeded the 60 character limit.', 'start': 1385.226, 'duration': 9.701}, {'end': 1397.69, 'text': 'So you want to stay within those character counts.', 'start': 1395.327, 'duration': 2.363}, {'end': 1403.035, 'text': 'And so the title tag is the first place you should start when optimizing your website.', 'start': 1398.21, 'duration': 4.825}, {'end': 1411.062, 'text': "Because when we have the right keyword in the title tag and somebody types in that keyword, then chances are it's going to be relevant,", 'start': 1403.256, 'duration': 7.806}, {'end': 1413.744, 'text': "they're going to see it and they're going to click through to your website.", 'start': 1411.062, 'duration': 2.682}, {'end': 1416.446, 'text': "And that's the whole idea behind ranking.", 'start': 1414.104, 'duration': 2.342}, {'end': 1417.626, 'text': 'We want to get clicks.', 'start': 1416.486, 'duration': 1.14}, {'end': 1420.448, 'text': "So that's how the title tag appears.", 'start': 1418.067, 'duration': 2.381}, {'end': 1425.231, 'text': "So when you optimize it, you're going to update the title tag, and this is how it shows up.", 'start': 1420.708, 'duration': 4.523}], 'summary': 'Optimize title tags to stay within 60 characters for better website ranking and click-through rates.', 'duration': 40.005, 'max_score': 1385.226, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U1385226.jpg'}, {'end': 1479.168, 'src': 'embed', 'start': 1439.677, 'weight': 1, 'content': [{'end': 1442.538, 'text': 'I would say about 155 to 160 characters, but probably no more than that.', 'start': 1439.677, 'duration': 2.861}, {'end': 1452.446, 'text': 'And so the meta description is nothing more than a summary of the web page itself.', 'start': 1447.64, 'duration': 4.806}, {'end': 1462.377, 'text': 'So if I go back to my Google search results, I see my title tag and I see the page that this particular listing belongs to.', 'start': 1452.686, 'duration': 9.691}, {'end': 1466.222, 'text': 'And underneath that is where I can see my meta description.', 'start': 1462.738, 'duration': 3.484}, {'end': 1479.168, 'text': 'so in this particular keyword query how to become a digital marketing specialist i see the meta description an ultimate guide on how to build a career in digital marketing and the skills required to become a digital marketing specialist.', 'start': 1466.622, 'duration': 12.546}], 'summary': 'The meta description should be about 155 to 160 characters, serving as a summary of the web page and visible in search results.', 'duration': 39.491, 'max_score': 1439.677, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U1439677.jpg'}, {'end': 1571.424, 'src': 'heatmap', 'start': 1535.742, 'weight': 0.939, 'content': [{'end': 1542.307, 'text': "If the title tag is only 60 characters maximum, It's not a lot of information to try and get somebody to click.", 'start': 1535.742, 'duration': 6.565}, {'end': 1548.092, 'text': 'So the meta description helps us in identifying what that page is about in order to get the click.', 'start': 1542.367, 'duration': 5.725}, {'end': 1552.855, 'text': 'So the two working in tandem will hopefully increase your click through rates.', 'start': 1548.272, 'duration': 4.583}, {'end': 1556.358, 'text': "So when you're found organically, we want to get the click.", 'start': 1553.075, 'duration': 3.283}, {'end': 1559.719, 'text': "And then the third element that's important is the URL.", 'start': 1556.678, 'duration': 3.041}, {'end': 1562.84, 'text': 'And URL stands for Uniform Resource Locator.', 'start': 1559.939, 'duration': 2.901}, {'end': 1566.622, 'text': "And why is the URL so important? Because that's what people see.", 'start': 1563.221, 'duration': 3.401}, {'end': 1571.424, 'text': 'So if I go back to my search result how to become a digital marketing specialist,', 'start': 1566.962, 'duration': 4.462}], 'summary': 'Optimize title tag and meta description to increase click through rates, with url as a crucial element.', 'duration': 35.682, 'max_score': 1535.742, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U1535742.jpg'}, {'end': 1664.511, 'src': 'heatmap', 'start': 1626.669, 'weight': 0.722, 'content': [{'end': 1632.533, 'text': "If you don't understand what the URL is, then Google is likely not going to understand what the URL is.", 'start': 1626.669, 'duration': 5.864}, {'end': 1635.776, 'text': 'And so we want to try and keep our URL structures clean.', 'start': 1632.813, 'duration': 2.963}, {'end': 1645.062, 'text': "And when I say clean, ideally you want to make sure that whatever keywords you're trying to optimize, that's the keyword that's included in the URL.", 'start': 1636.076, 'duration': 8.986}, {'end': 1648.625, 'text': 'Nothing included that is not understandable.', 'start': 1645.483, 'duration': 3.142}, {'end': 1653.807, 'text': 'So again going back to our example how to become a digital marketing specialist.', 'start': 1649.005, 'duration': 4.802}, {'end': 1654.967, 'text': "It's very clean.", 'start': 1654.047, 'duration': 0.92}, {'end': 1656.748, 'text': 'The title tag is the keyword.', 'start': 1655.187, 'duration': 1.561}, {'end': 1664.511, 'text': 'The meta description is cleanly written, has the keyword and then the URL is the other element that the end user can see,', 'start': 1657.068, 'duration': 7.443}], 'summary': 'Clean url structures should include the targeted keyword for better optimization and user understanding.', 'duration': 37.842, 'max_score': 1626.669, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U1626669.jpg'}, {'end': 1744.383, 'src': 'embed', 'start': 1718.762, 'weight': 2, 'content': [{'end': 1725.007, 'text': 'But ideally, you probably want to stick with an H1 or an H2 because those are at the top of the hierarchy.', 'start': 1718.762, 'duration': 6.245}, {'end': 1732.874, 'text': 'And what those do is they actually stress to Google that, hey, this header with this particular keyword in it is important.', 'start': 1725.307, 'duration': 7.567}, {'end': 1740.34, 'text': "So if you use an H6 with the keyword in it, it's telling Google, hey, this is an H6, but it's not as important.", 'start': 1733.174, 'duration': 7.166}, {'end': 1744.383, 'text': 'So an H1 and an H2 tag show importance.', 'start': 1740.7, 'duration': 3.683}], 'summary': 'Using h1 or h2 tags stresses the importance of keywords to google, while h6 is less important.', 'duration': 25.621, 'max_score': 1718.762, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U1718762.jpg'}, {'end': 1960.286, 'src': 'heatmap', 'start': 1926.12, 'weight': 0.94, 'content': [{'end': 1930.926, 'text': 'But it also helps the end user because it allows the end user to go from one page to another.', 'start': 1926.12, 'duration': 4.806}, {'end': 1935.669, 'text': "And it's signaling to Google, hey, this particular page is linked to this page.", 'start': 1931.446, 'duration': 4.223}, {'end': 1938.091, 'text': "So we're going to also index that page.", 'start': 1935.769, 'duration': 2.322}, {'end': 1942.274, 'text': "And so that's the whole important part of internal linking.", 'start': 1938.471, 'duration': 3.803}, {'end': 1952.06, 'text': "It's about the end user experience and it's about allowing Google to find the pages on your website so they can crawl them and index them,", 'start': 1942.574, 'duration': 9.486}, {'end': 1953.181, 'text': 'so you can be ranked for them.', 'start': 1952.06, 'duration': 1.121}, {'end': 1960.286, 'text': 'And so also, in addition to internal linking, we want to be able to use natural language.', 'start': 1953.741, 'duration': 6.545}], 'summary': 'Internal linking improves user experience and helps google index and rank pages, aiding in website visibility.', 'duration': 34.166, 'max_score': 1926.12, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U1926120.jpg'}, {'end': 1960.286, 'src': 'embed', 'start': 1931.446, 'weight': 3, 'content': [{'end': 1935.669, 'text': "And it's signaling to Google, hey, this particular page is linked to this page.", 'start': 1931.446, 'duration': 4.223}, {'end': 1938.091, 'text': "So we're going to also index that page.", 'start': 1935.769, 'duration': 2.322}, {'end': 1942.274, 'text': "And so that's the whole important part of internal linking.", 'start': 1938.471, 'duration': 3.803}, {'end': 1952.06, 'text': "It's about the end user experience and it's about allowing Google to find the pages on your website so they can crawl them and index them,", 'start': 1942.574, 'duration': 9.486}, {'end': 1953.181, 'text': 'so you can be ranked for them.', 'start': 1952.06, 'duration': 1.121}, {'end': 1960.286, 'text': 'And so also, in addition to internal linking, we want to be able to use natural language.', 'start': 1953.741, 'duration': 6.545}], 'summary': 'Internal linking helps google index pages for better ranking.', 'duration': 28.84, 'max_score': 1931.446, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U1931446.jpg'}], 'start': 1323.647, 'title': 'Optimizing on-page seo and web page for seo', 'summary': 'Emphasizes optimizing title tag, meta description, url, headers, and internal linking for on-page seo, focusing on character limits, relevant keywords, and user experience to increase click-through rates and search engine rankings.', 'chapters': [{'end': 1552.855, 'start': 1323.647, 'title': 'Optimizing title tag and meta description', 'summary': 'Emphasizes the importance of optimizing the title tag and meta description for on-page seo, highlighting the character limits and the significance of including relevant keywords, with the goal of increasing click-through rates.', 'duration': 229.208, 'highlights': ['The title tag is the most important element for on-page SEO, ideally between 50 and 60 characters, ensuring the inclusion of the keyword for relevance in Google search results. Importance of title tag in on-page SEO, 50-60 character limit, relevance in Google search results', 'Google truncates title tags exceeding 60 characters, impacting visibility in search results, emphasizing the need to stay within character limits for effective optimization. Impact of exceeding 60 characters, visibility in search results, need to stay within character limits', 'Meta description, a brief summary of the webpage, should be within 155 to 160 characters, allowing control over the displayed content and optimization for relevant keywords to enhance click-through rates. Character limit of meta description, control over displayed content, optimization for relevant keywords', 'Optimizing meta description alongside the title tag increases the relevance to the keyword and gives more information to encourage clicks, ultimately aiming to improve click-through rates. Importance of optimizing meta description, relevance to keyword, aim to improve click-through rates']}, {'end': 2029.861, 'start': 1553.075, 'title': 'Optimizing web page for seo', 'summary': 'Discusses the importance of url, headers, internal linking, and natural language in optimizing web pages for seo, emphasizing the relevance of keywords and user experience.', 'duration': 476.786, 'highlights': ["The URL is crucial for click-through rate and ranking, and it should ideally include the relevant keyword to ensure a good user experience and recognition by Google. The URL plays a significant role in click-through rate and ranking, as it affects user experience and Google's recognition. It should ideally incorporate the relevant keyword for optimization.", 'Headers, particularly H1 and H2, provide an organizational structure to the content, emphasize the importance of keywords to Google, and aid in content organization and clarity for the end user. Headers, especially H1 and H2, offer content organization, emphasize keyword importance to Google, and enhance content clarity for the end user, aiding in SEO optimization.', 'Internal linking is essential for SEO, as it allows natural navigation for users, signals page relevance to Google, and aids in crawling and indexing for ranking purposes. Internal linking facilitates natural navigation, signals page relevance to Google, and supports crawling and indexing for ranking, enhancing the user experience and SEO optimization.', "Utilizing natural language and relevant keywords, rather than broad terms, is crucial for content optimization and ensuring relevance to the user's search queries. Using natural language and relevant keywords, instead of broad terms, is vital for content optimization and aligning with user search queries, improving relevance and SEO performance."]}], 'duration': 706.214, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U1323647.jpg', 'highlights': ['The title tag is the most important element for on-page SEO, ideally between 50 and 60 characters, ensuring the inclusion of the keyword for relevance in Google search results.', 'Meta description, a brief summary of the webpage, should be within 155 to 160 characters, allowing control over the displayed content and optimization for relevant keywords to enhance click-through rates.', 'Headers, especially H1 and H2, offer content organization, emphasize keyword importance to Google, and enhance content clarity for the end user, aiding in SEO optimization.', 'Internal linking facilitates natural navigation, signals page relevance to Google, and supports crawling and indexing for ranking, enhancing the user experience and SEO optimization.']}, {'end': 2600.145, 'segs': [{'end': 2075.11, 'src': 'heatmap', 'start': 2029.981, 'weight': 1, 'content': [{'end': 2033.284, 'text': 'And as a result, probably not a good user experience.', 'start': 2029.981, 'duration': 3.303}, {'end': 2037.968, 'text': 'So think about some other keywords that you could optimize and rank for.', 'start': 2033.484, 'duration': 4.484}, {'end': 2040.63, 'text': 'And that goes back to the keyword research.', 'start': 2038.008, 'duration': 2.622}, {'end': 2048.996, 'text': "That's why the keyword research is so important because it allows us to identify other keywords and the natural language process.", 'start': 2040.79, 'duration': 8.206}, {'end': 2055.422, 'text': 'What keywords are more relevant for the content? And then another element to on-page SEO is the sitemap.', 'start': 2049.338, 'duration': 6.084}, {'end': 2061.545, 'text': "And so with a sitemap, it's basically a list of all the pages on your website.", 'start': 2055.803, 'duration': 5.742}, {'end': 2072.828, 'text': 'And the whole idea of listing all the pages on your website in one document is it helps both users and search engines understand the structure of your website.', 'start': 2062.065, 'duration': 10.763}, {'end': 2075.11, 'text': 'So there are two types of sitemaps.', 'start': 2073.268, 'duration': 1.842}], 'summary': 'Keyword research is crucial for identifying relevant keywords and creating a sitemap for better user experience and search engine understanding.', 'duration': 45.129, 'max_score': 2029.981, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U2029981.jpg'}, {'end': 2164.77, 'src': 'heatmap', 'start': 2101.115, 'weight': 0.935, 'content': [{'end': 2105.039, 'text': 'And so the whole idea, remember, is Google likes to crawl content.', 'start': 2101.115, 'duration': 3.924}, {'end': 2109.763, 'text': 'When they crawl content, they bring it back to their servers and index it.', 'start': 2105.179, 'duration': 4.584}, {'end': 2114.508, 'text': 'And so we want to be able to create a sitemap for Google or other search engine crawlers.', 'start': 2109.963, 'duration': 4.545}, {'end': 2116.529, 'text': 'And so XML is the format.', 'start': 2114.808, 'duration': 1.721}, {'end': 2119.251, 'text': 'Let me show you an example of how that looks.', 'start': 2117.39, 'duration': 1.861}, {'end': 2129.754, 'text': "So if I go to simplylearn.com and simply type in say sitemap.xml just as an example, I'm going to get this particular page.", 'start': 2119.591, 'duration': 10.163}, {'end': 2133.956, 'text': 'And this particular page displays two XML sitemaps.', 'start': 2129.974, 'duration': 3.982}, {'end': 2142.398, 'text': 'So these sitemaps are there for Google to go ahead and crawl and nothing more than a list of all the pages on your website.', 'start': 2134.316, 'duration': 8.082}, {'end': 2146.66, 'text': 'And so this is a quick and easy way for Google to get a hold of all those pages.', 'start': 2142.659, 'duration': 4.001}, {'end': 2151.323, 'text': "so that they can index them, and that's the whole idea behind seo.", 'start': 2147.02, 'duration': 4.303}, {'end': 2158.667, 'text': 'you want to be able to have google index all the content you want to be found for for the keywords you want to be found for.', 'start': 2151.323, 'duration': 7.344}, {'end': 2160.468, 'text': 'so it all starts with the sitemap.', 'start': 2158.667, 'duration': 1.801}, {'end': 2164.77, 'text': "so let's go from on-page seo, which, in recap,", 'start': 2160.468, 'duration': 4.302}], 'summary': 'Creating an xml sitemap helps google crawl and index website pages, improving seo by ensuring content is indexed for targeted keywords.', 'duration': 63.655, 'max_score': 2101.115, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U2101115.jpg'}, {'end': 2390.154, 'src': 'embed', 'start': 2345.61, 'weight': 0, 'content': [{'end': 2355.653, 'text': "So some of the other benefits of off page SEO are Credibility, so if we're linking from Wikipedia to our webpage, it does create credibility for us.", 'start': 2345.61, 'duration': 10.043}, {'end': 2358.094, 'text': 'It also helps us increase our page rank.', 'start': 2355.933, 'duration': 2.161}, {'end': 2367.277, 'text': "So remember that external linking helps build domain authority, helps build credibility, trustworthiness, and it's going to, in turn,", 'start': 2358.334, 'duration': 8.943}, {'end': 2369.518, 'text': 'help us rank for that particular page.', 'start': 2367.277, 'duration': 2.241}, {'end': 2376.683, 'text': 'And then certainly not last, having a good off-page SEO link building strategy increases our brand awareness.', 'start': 2369.778, 'duration': 6.905}, {'end': 2385.45, 'text': "Because if we're on other high authority websites, Wikipedia, or say a social platform, it's going to increase our brand awareness.", 'start': 2376.783, 'duration': 8.667}, {'end': 2390.154, 'text': 'And increasing our brand awareness increases our trustworthiness.', 'start': 2385.851, 'duration': 4.303}], 'summary': 'Off-page seo benefits include credibility, page rank increase, domain authority, and brand awareness.', 'duration': 44.544, 'max_score': 2345.61, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U2345610.jpg'}, {'end': 2450.058, 'src': 'embed', 'start': 2415.751, 'weight': 5, 'content': [{'end': 2419.073, 'text': 'It helps drive traffic and increases our authority.', 'start': 2415.751, 'duration': 3.322}, {'end': 2424.237, 'text': 'Those are things that we want to take advantage of when we want to rank,', 'start': 2419.773, 'duration': 4.464}, {'end': 2430.582, 'text': 'and the key behind off-page seo or link building is always going to be content.', 'start': 2424.237, 'duration': 6.345}, {'end': 2439.99, 'text': 'so, from an on-page seo perspective, having quality content allows that content to be optimized for relevant keyword and ranked.', 'start': 2430.582, 'duration': 9.408}, {'end': 2450.058, 'text': "but also, from an off-page seo strategy, having high quality content allows us to have other sites, and it doesn't necessarily have to be a website.", 'start': 2439.99, 'duration': 10.068}], 'summary': 'High-quality content is crucial for on-page seo and off-page seo, driving traffic and increasing authority.', 'duration': 34.307, 'max_score': 2415.751, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U2415751.jpg'}], 'start': 2029.981, 'title': 'Seo strategies and link building', 'summary': 'Emphasizes the significance of on-page and off-page seo strategies, including sitemaps, keyword optimization, and link building, in improving website ranking and visibility, as well as the benefits of off-page seo and link building in driving traffic, increasing brand awareness, and improving rankings.', 'chapters': [{'end': 2281.776, 'start': 2029.981, 'title': 'On-page and off-page seo strategies', 'summary': 'Discusses the importance of on-page and off-page seo strategies, emphasizing the significance of sitemaps, keyword optimization, and link building for improving website ranking and visibility on search engines.', 'duration': 251.795, 'highlights': ["The importance of sitemaps for on-page SEO The sitemap, whether HTML or XML, helps users and search engines understand the website's structure, aiding in content indexing and improving user experience.", 'The significance of keyword research in identifying relevant keywords Keyword research is crucial for identifying relevant keywords that can be optimized and ranked for, improving website visibility and content relevance.', 'The role of off-page SEO in link building for improving website recognition and authority Off-page SEO, particularly through external linking, helps in improving website recognition, relevancy, and authority, ultimately influencing search engine rankings for targeted keywords.']}, {'end': 2600.145, 'start': 2282.056, 'title': 'Benefits of off-page seo and link building', 'summary': 'Discusses the benefits of off-page seo and link building, emphasizing the importance of high domain authority and external linking in driving traffic and increasing brand awareness, ultimately leading to improved rankings.', 'duration': 318.089, 'highlights': ['Off-page SEO helps drive traffic and increases domain authority. Having links on other high domain authority websites, such as Wikipedia, can create high domain authority and drive traffic to our web page.', 'External linking from credible websites, like Wikipedia, contributes to brand awareness and trustworthiness. Linking from high authority websites, such as Wikipedia, can increase brand awareness and trustworthiness, potentially leading to direct searches for the brand name.', 'High-quality content is crucial for successful link building and off-page SEO. Having high-quality and relevant content allows for natural link building and external linking from related websites, blogs, and social media platforms.']}], 'duration': 570.164, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U2029981.jpg', 'highlights': ['The role of off-page SEO in link building for improving website recognition and authority Off-page SEO, particularly through external linking, helps in improving website recognition, relevancy, and authority, ultimately influencing search engine rankings for targeted keywords.', "The importance of sitemaps for on-page SEO The sitemap, whether HTML or XML, helps users and search engines understand the website's structure, aiding in content indexing and improving user experience.", 'The significance of keyword research in identifying relevant keywords Keyword research is crucial for identifying relevant keywords that can be optimized and ranked for, improving website visibility and content relevance.', 'Off-page SEO helps drive traffic and increases domain authority. Having links on other high domain authority websites, such as Wikipedia, can create high domain authority and drive traffic to our web page.', 'External linking from credible websites, like Wikipedia, contributes to brand awareness and trustworthiness. Linking from high authority websites, such as Wikipedia, can increase brand awareness and trustworthiness, potentially leading to direct searches for the brand name.', 'High-quality content is crucial for successful link building and off-page SEO. Having high-quality and relevant content allows for natural link building and external linking from related websites, blogs, and social media platforms.']}, {'end': 2961.469, 'segs': [{'end': 2671.382, 'src': 'embed', 'start': 2644.503, 'weight': 0, 'content': [{'end': 2650.767, 'text': 'And what I mean for opting in for white hat techniques is basically everything i just mentioned today.', 'start': 2644.503, 'duration': 6.264}, {'end': 2652.569, 'text': 'you want to do keyword research,', 'start': 2650.767, 'duration': 1.802}, {'end': 2661.075, 'text': 'you want to choose a natural language processing form format so you could choose keywords that are going to be relevant, natural to the content,', 'start': 2652.569, 'duration': 8.506}, {'end': 2663.477, 'text': "and you don't want to opt for black hat techniques.", 'start': 2661.075, 'duration': 2.402}, {'end': 2671.382, 'text': 'and black hat techniques are probably not even worth going into detail, but one example is choosing a keyword arbitrarily, like, say,', 'start': 2663.477, 'duration': 7.905}], 'summary': 'Opt for white hat seo techniques: keyword research, natural language processing, avoid black hat techniques.', 'duration': 26.879, 'max_score': 2644.503, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U2644503.jpg'}, {'end': 2705.424, 'src': 'embed', 'start': 2680.909, 'weight': 1, 'content': [{'end': 2686.853, 'text': "So stay away from Black Hat and focus on some of the techniques we talked about in today's presentation.", 'start': 2680.909, 'duration': 5.944}, {'end': 2690.795, 'text': 'The other do we want to do is get backlinks from relevant sites.', 'start': 2687.033, 'duration': 3.762}, {'end': 2693.357, 'text': "So that's off-page SEO.", 'start': 2691.135, 'duration': 2.222}, {'end': 2695.618, 'text': "Again, it's what I mentioned earlier.", 'start': 2693.697, 'duration': 1.921}, {'end': 2702.363, 'text': "It's about linking your quality content to another person's website that also has quality content.", 'start': 2695.759, 'duration': 6.604}, {'end': 2705.424, 'text': "We don't want to have a backlink from an irrelevant site.", 'start': 2702.583, 'duration': 2.841}], 'summary': 'Focus on white hat techniques, such as obtaining relevant backlinks for off-page seo.', 'duration': 24.515, 'max_score': 2680.909, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U2680909.jpg'}, {'end': 2771.61, 'src': 'embed', 'start': 2746.012, 'weight': 2, 'content': [{'end': 2755.916, 'text': 'That means using our keyword research to choose one to two keywords per page and optimizing your web page for those one to two keywords.', 'start': 2746.012, 'duration': 9.904}, {'end': 2761.959, 'text': 'So you ideally, what you want to do is have one to two different keywords for every page on your website.', 'start': 2756.256, 'duration': 5.703}, {'end': 2767.205, 'text': 'We definitely, definitely, definitely want to write engaging content.', 'start': 2762.239, 'duration': 4.966}, {'end': 2769.708, 'text': 'So the content should be engaging.', 'start': 2767.445, 'duration': 2.263}, {'end': 2771.61, 'text': 'Remember, user experience.', 'start': 2769.788, 'duration': 1.822}], 'summary': 'Optimize each web page for 1-2 keywords, write engaging content, prioritize user experience.', 'duration': 25.598, 'max_score': 2746.012, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U2746012.jpg'}, {'end': 2880.222, 'src': 'embed', 'start': 2856.475, 'weight': 4, 'content': [{'end': 2864.956, 'text': "meaning don't just have an internal link to the homepage or don't have every page on your website linking to just one page.", 'start': 2856.475, 'duration': 8.481}, {'end': 2867.277, 'text': 'So internal linking should be natural.', 'start': 2865.257, 'duration': 2.02}, {'end': 2870.218, 'text': 'naturally linking from one page to another.', 'start': 2867.817, 'duration': 2.401}, {'end': 2878.501, 'text': "Not only does it help Google understand and crawl all the web pages on your website, but it's good for the end user.", 'start': 2870.518, 'duration': 7.983}, {'end': 2880.222, 'text': "It's good user experience.", 'start': 2878.841, 'duration': 1.381}], 'summary': 'Natural internal linking helps google crawl and benefits user experience.', 'duration': 23.747, 'max_score': 2856.475, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U2856475.jpg'}], 'start': 2600.145, 'title': 'Seo best practices', 'summary': "Covers seo do's and don'ts, emphasizing white hat techniques, avoiding black hat techniques, obtaining backlinks from relevant sites. it also highlights the importance of unique title tags, keywords, engaging content, natural internal linking, and patience in the ranking process for high volume, low competition keywords.", 'chapters': [{'end': 2725.449, 'start': 2600.145, 'title': "Seo do's and don'ts", 'summary': "Covers the do's and don'ts of seo, emphasizing the importance of white hat techniques, avoiding black hat techniques, and obtaining backlinks from relevant sites to improve page ranking and authority.", 'duration': 125.304, 'highlights': ['Emphasizing the importance of white hat techniques and avoiding black hat techniques The chapter stresses the significance of using white hat techniques, such as keyword research and natural language processing, while avoiding black hat techniques like keyword stuffing, to ensure quality and relevance for the end user.', 'Obtaining backlinks from relevant sites to improve page ranking and authority The importance of getting backlinks from relevant sites is highlighted to enhance off-page SEO, as it helps in linking quality content with other high-quality websites, ultimately improving authority and relevance for search engines.']}, {'end': 2961.469, 'start': 2725.649, 'title': 'Optimizing web pages for seo', 'summary': 'Emphasizes the importance of using unique title tags and keywords for every web page, writing engaging and quality content, natural internal linking, and patience in the ranking process, aiming for high volume, low competition keywords.', 'duration': 235.82, 'highlights': ['The importance of using unique title tags and keywords for every web page Using a unique title tag for every web page and choosing one to two different keywords for every page is emphasized to optimize web pages for SEO.', 'Emphasizing the need for engaging and quality content The chapter stresses the significance of writing engaging and quality content to enhance user experience and encourage natural movement from one page to another on the website.', 'The significance of natural internal linking and patience in the ranking process The importance of natural internal linking for good user experience and the need for patience in the ranking process, especially for competitive keywords, is highlighted.', 'Selecting high volume, low competition, and relevant keywords The need to choose keywords with high volume, low competition, and relevance to the content is emphasized, while avoiding keyword stuffing and leveraging plagiarized content.']}], 'duration': 361.324, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/HeeUHugrG5U/pics/HeeUHugrG5U2600145.jpg', 'highlights': ['Emphasizing the importance of white hat techniques and avoiding black hat techniques such as keyword stuffing', 'Obtaining backlinks from relevant sites to improve page ranking and authority', 'Using a unique title tag for every web page and choosing one to two different keywords for every page', 'Emphasizing the need for engaging and quality content to enhance user experience', 'The significance of natural internal linking for good user experience and the need for patience in the ranking process']}], 'highlights': ['The chapter explains the significance of SEO for website ranking, emphasizing the importance of organic search and organic listings.', 'The chapter also covers the various types of SEO techniques, providing insights into the methods for achieving a high website ranking.', "Competition and keyword usage are key reasons for low rankings in SEO, particularly for a food blogger's ice cream recipes.", 'Proper link building and web page load time are essential factors for SEO ranking, ensuring a positive user experience and avoiding de-indexing mistakes.', 'The importance of relevant content, suitable titles, structure, readability, and organization in SEO is highlighted, drawing parallels to the criteria for an essay competition.', 'On-page SEO involves optimizing website elements like headers, meta descriptions, title tags, and linking, to improve website ranking on Google.', 'The importance of keyword research in SEO Keyword research is the most important activity in SEO, as it helps in understanding the search volume, competition, and relevancy of chosen keywords.', 'Using Google Keyword Planner for data on search volume and competition Google Keyword Planner provides trends and data on search volume and competition for specific keywords, allowing for informed decision-making in keyword selection.', 'The title tag is the most important element for on-page SEO, ideally between 50 and 60 characters, ensuring the inclusion of the keyword for relevance in Google search results.', 'Meta description, a brief summary of the webpage, should be within 155 to 160 characters, allowing control over the displayed content and optimization for relevant keywords to enhance click-through rates.', 'Headers, especially H1 and H2, offer content organization, emphasize keyword importance to Google, and enhance content clarity for the end user, aiding in SEO optimization.', 'The role of off-page SEO in link building for improving website recognition and authority Off-page SEO, particularly through external linking, helps in improving website recognition, relevancy, and authority, ultimately influencing search engine rankings for targeted keywords.', "The importance of sitemaps for on-page SEO The sitemap, whether HTML or XML, helps users and search engines understand the website's structure, aiding in content indexing and improving user experience.", 'The significance of keyword research in identifying relevant keywords Keyword research is crucial for identifying relevant keywords that can be optimized and ranked for, improving website visibility and content relevance.', 'Emphasizing the importance of white hat techniques and avoiding black hat techniques such as keyword stuffing', 'Obtaining backlinks from relevant sites to improve page ranking and authority', 'Using a unique title tag for every web page and choosing one to two different keywords for every page', 'Emphasizing the need for engaging and quality content to enhance user experience', 'The significance of natural internal linking for good user experience and the need for patience in the ranking process']}