title
Complete Yoast Seo Tutorial 2021- How to Setup Yoast SEO Plugin - WordPress SEO for Beginners

description
Learn How To Setup Yoast With Your WordPress Website. The Yoast Plugin Will Help Increase Your Website Presence and Visibility and help bring in more traffic from google search results, plus it's really simple to get set up, and it's completely free. 👉👉Important Links Our Elementor Pro Templates: https://darrelwilson.com/product-category/elementor-pro-templates/ My Kopi Coffee Website: https://www.kopicoffee.com Our Pinterest With Design Templates: https://www.pinterest.com/OfficialDarrelWilson/ Connect with me on Twitter: https://twitter.com/DarrelWilsonYT My Facebook Page: https://www.facebook.com/DarrelWilson03 Join Our WP Social Network: https://wpfriends.com Visit My Website at https://www.darrelwilson.com 00:00 Intro 01:49 Installing Yoast 02:25 Setup Wizard 06:35 General Settings 07:40 Google Search Console 11:32 Submit Sitemap 13:12 Search Appearance 26:36 On-Page Optimization 33:25 Post Optimization 40:55 More SEO Practices https://darrelwilson.com/how-to-write-high-ranking-blog-posts/ More links: The demo website is https://www.darrelestate.com which is from a real estate tutorial of mine: https://www.youtube.com/watch?v=807jMu-MNzA&t=6439s The theme I used is here: https://www.darrelwilson.com/houzez I use namehero for hosting, you can get 70% off here only: https://www.darrelwilson.com/namehero More About Yoast: The Yoast plugin helps optimize your WordPress website for search engines like google, yahoo, and bing, you can change the way your website appears in the search engines. It can really help increase the organic growth of your website as well. In this Yoast SEO tutorial, I will cover all the things you need to know about the Yoast SEO plugin. The Yoast plugin also has features for people to share and identify your website with image sharing, another great way to get more exposure and I will cover more about this in this Yoast SEO tutorial. For more tutorials like this, visit my website at http://www.darrelwilson.com

detail
{'title': 'Complete Yoast Seo Tutorial 2021- How to Setup Yoast SEO Plugin - WordPress SEO for Beginners', 'heatmap': [{'end': 969.737, 'start': 911.354, 'weight': 1}], 'summary': 'Tutorial covers optimizing a wordpress website with yoast, setting up a small business on google for improved visibility, integrating google search console, and providing comprehensive seo optimization guidance, including page settings, manual page/post optimization, and website and post optimization with yoast.', 'chapters': [{'end': 357.012, 'segs': [{'end': 61.63, 'src': 'embed', 'start': 32.921, 'weight': 0, 'content': [{'end': 35.743, 'text': "I'll go through each settings and explain it like a beginner, so don't worry.", 'start': 32.921, 'duration': 2.822}, {'end': 40.104, 'text': "Second, I'll be showing you how to submit your website to the Google Search Console,", 'start': 36.583, 'duration': 3.521}, {'end': 44.485, 'text': "which basically tells Google your website is alive and you'll be able to view your website analytics.", 'start': 40.104, 'duration': 4.381}, {'end': 47.026, 'text': "Then I'll show you how to submit your website sitemap,", 'start': 44.926, 'duration': 2.1}, {'end': 52.088, 'text': 'which basically tells Google to start crawling your website and help visitors understand what your website is all about.', 'start': 47.026, 'duration': 5.062}, {'end': 56.269, 'text': "And lastly, I'll be showing you how to display your website in the Google search results.", 'start': 52.788, 'duration': 3.481}, {'end': 61.63, 'text': 'So you notice when you go on Google and you see each website with the title and some description of the website.', 'start': 56.729, 'duration': 4.901}], 'summary': 'The tutorial covers explaining settings, submitting website to google search console, submitting sitemap, and displaying website in google search results.', 'duration': 28.709, 'max_score': 32.921, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h832921.jpg'}, {'end': 357.012, 'src': 'embed', 'start': 313.165, 'weight': 1, 'content': [{'end': 315.867, 'text': 'But then again, your custom post types are very important.', 'start': 313.165, 'duration': 2.702}, {'end': 319.569, 'text': 'So make sure those are also indexed by the search results.', 'start': 315.927, 'duration': 3.642}, {'end': 321.751, 'text': "Alright, and then we'll click on next.", 'start': 319.589, 'duration': 2.162}, {'end': 324.961, 'text': 'Multiple authors.', 'start': 324.181, 'duration': 0.78}, {'end': 329.703, 'text': 'So if you are a blog, do you have multiple authors? If you do, you would put yes.', 'start': 325.101, 'duration': 4.602}, {'end': 332.104, 'text': 'If no, just go ahead and put no.', 'start': 330.203, 'duration': 1.901}, {'end': 334.325, 'text': "Here, I'll click on next.", 'start': 333.264, 'duration': 1.061}, {'end': 337.226, 'text': 'Title settings.', 'start': 336.465, 'duration': 0.761}, {'end': 339.126, 'text': 'Now, this is always adjustable.', 'start': 337.306, 'duration': 1.82}, {'end': 340.887, 'text': 'You guys can always adjust this later.', 'start': 339.226, 'duration': 1.661}, {'end': 344.248, 'text': 'This is not some like Shark Tank episode where you have to set everything right now.', 'start': 340.907, 'duration': 3.341}, {'end': 351.811, 'text': "You can go ahead and adjust this if you want, but we'll do more of this a little bit later, but I'll just put in Daryl Estate.", 'start': 344.728, 'duration': 7.083}, {'end': 355.249, 'text': "And I'll just use, they have a star now.", 'start': 353.467, 'duration': 1.782}, {'end': 357.012, 'text': "I didn't even know you could put stars in the search engine.", 'start': 355.289, 'duration': 1.723}], 'summary': 'Custom post types should be indexed. consider multiple authors for blogs. title settings can be adjusted later.', 'duration': 43.847, 'max_score': 313.165, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h8313165.jpg'}], 'start': 0.249, 'title': 'Optimizing wordpress and setting up small business on google', 'summary': 'Covers optimizing a wordpress website with yoast, resulting in a fully optimized website, and discusses setting up a small business on google for improved search engine visibility and customization options.', 'chapters': [{'end': 172.689, 'start': 0.249, 'title': 'Optimizing wordpress with yoast', 'summary': 'Covers the process of optimizing a wordpress website using the yoast plugin, including setting up yoast, submitting the website to google search console, and displaying website content in google search results, ultimately resulting in a fully optimized website for all major search engines.', 'duration': 172.44, 'highlights': ['The Yoast plugin allows indexing and optimizing WordPress websites in Google search results, resulting in fully optimized websites for all major search engines.', 'The chapter provides a step-by-step tutorial on configuring Yoast with optimal settings for Google, submitting the website to Google Search Console, and displaying website content in Google search results.', 'The process involves installing and activating the Yoast plugin, accessing the setup wizard, and answering questions to set up and configure Yoast for optimal results.']}, {'end': 357.012, 'start': 173.109, 'title': 'Setting up small business on google', 'summary': 'Discusses setting up a small business on google, emphasizing the importance of providing accurate company information for search engine visibility and the customization options for different types of posts and authors.', 'duration': 183.903, 'highlights': ['Importance of providing accurate company information for search engine visibility Emphasizes the importance of putting in correct social media URLs to ensure that the company information appears accurately in Google search results.', 'Customization options for different types of posts and authors Explains the customization options for different post types, such as enabling pages and posts to be displayed in the search engine and the relevance of enabling custom post types like properties or WooCommerce products for search visibility.']}], 'duration': 356.763, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h8249.jpg', 'highlights': ['The Yoast plugin allows indexing and optimizing WordPress websites in Google search results, resulting in fully optimized websites for all major search engines.', 'The chapter provides a step-by-step tutorial on configuring Yoast with optimal settings for Google, submitting the website to Google Search Console, and displaying website content in Google search results.', 'The process involves installing and activating the Yoast plugin, accessing the setup wizard, and answering questions to set up and configure Yoast for optimal results.', 'Importance of providing accurate company information for search engine visibility Emphasizes the importance of putting in correct social media URLs to ensure that the company information appears accurately in Google search results.', 'Customization options for different types of posts and authors Explains the customization options for different post types, such as enabling pages and posts to be displayed in the search engine and the relevance of enabling custom post types like properties or WooCommerce products for search visibility.']}, {'end': 619.595, 'segs': [{'end': 383.575, 'src': 'embed', 'start': 357.032, 'weight': 0, 'content': [{'end': 360.817, 'text': "That's getting wild, huh? But I'll just put the separator.", 'start': 357.032, 'duration': 3.785}, {'end': 362.519, 'text': 'And then click on next.', 'start': 361.718, 'duration': 0.801}, {'end': 369.568, 'text': "And here they're just saying, do you want to help improve Yoast? You can send them information, yada, yada, yada.", 'start': 364.986, 'duration': 4.582}, {'end': 370.389, 'text': "That's up to you.", 'start': 369.728, 'duration': 0.661}, {'end': 371.609, 'text': "I'm just going to click on next.", 'start': 370.589, 'duration': 1.02}, {'end': 378.053, 'text': "Here Yoast is saying, well, you know, we have this and you can buy this and buy that, but I'm not going to buy anything.", 'start': 372.43, 'duration': 5.623}, {'end': 383.575, 'text': "You're more than welcome to check out all of their training courses, but I will just click on next and skip this for now.", 'start': 378.113, 'duration': 5.462}], 'summary': 'Skipping optional purchases and offers while setting up yoast.', 'duration': 26.543, 'max_score': 357.032, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h8357032.jpg'}, {'end': 454.273, 'src': 'embed', 'start': 429.708, 'weight': 1, 'content': [{'end': 438.299, 'text': 'They give you SEO analysis and just other stuff that you need when you are building your website and you want to set specific SEO options.', 'start': 429.708, 'duration': 8.591}, {'end': 441.262, 'text': 'So just go ahead and leave these all standard as of right now.', 'start': 438.679, 'duration': 2.583}, {'end': 443.205, 'text': 'We did turn off usage tracking.', 'start': 441.402, 'duration': 1.803}, {'end': 447.49, 'text': 'So if you want to turn that on at any time, you can click on on and then save the changes.', 'start': 443.645, 'duration': 3.845}, {'end': 454.273, 'text': 'So next we have integrations, and these integrations are just other integrations if you want to add them to your site.', 'start': 448.391, 'duration': 5.882}], 'summary': 'Seo analysis and integrations for website building, with the option to turn on usage tracking.', 'duration': 24.565, 'max_score': 429.708, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h8429708.jpg'}, {'end': 590.74, 'src': 'embed', 'start': 562.799, 'weight': 3, 'content': [{'end': 569.164, 'text': 'Moment of truth, yes, so now we can see that this has been verified with Google and now we have access to the Google Search Console.', 'start': 562.799, 'duration': 6.365}, {'end': 574.588, 'text': 'Now, the Google Search Console will basically give you all the information about the impressions, the traffic.', 'start': 569.524, 'duration': 5.064}, {'end': 576.029, 'text': 'it tells you where you need improvement.', 'start': 574.588, 'duration': 1.441}, {'end': 578.051, 'text': "it's basically an analysis about your website.", 'start': 576.029, 'duration': 2.022}, {'end': 583.515, 'text': 'So go ahead and click on the Search Console right here, this link, and this will take you to your Google Search Console.', 'start': 578.411, 'duration': 5.104}, {'end': 586.237, 'text': 'Now you can see here how I have a list of domains.', 'start': 583.535, 'duration': 2.702}, {'end': 590.74, 'text': "And what we're going to do is that we're going to add this property.", 'start': 587.498, 'duration': 3.242}], 'summary': 'Access google search console for website analysis and traffic insights.', 'duration': 27.941, 'max_score': 562.799, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h8562799.jpg'}], 'start': 357.032, 'title': 'Setting up seo and google search console with yoast', 'summary': 'Guides through setting up the yoast seo plugin, covering 25% of the setup process, general dashboard access, and features like xml sitemaps. it also covers the process of connecting a website with google search console using yoast, emphasizing the significance of this integration for obtaining website analysis and insights, including traffic data and areas for improvement.', 'chapters': [{'end': 428.787, 'start': 357.032, 'title': 'Setting up yoast seo dashboard', 'summary': 'Guides through setting up the yoast seo plugin, covering 25% of the setup process, accessing the general dashboard, and exploring the features including xml sitemaps.', 'duration': 71.755, 'highlights': ['The chapter covers setting up Yoast SEO plugin, which is 25% of the process.', 'Accessing the general dashboard is explained, providing a central location for managing Yoast settings.', 'Exploring the features of Yoast, including XML sitemaps, is highlighted.']}, {'end': 619.595, 'start': 429.708, 'title': 'Setting up google search console with yoast', 'summary': 'Covers the process of connecting a website with google search console using yoast, emphasizing the significance of this integration for obtaining website analysis and insights, including traffic data and areas for improvement.', 'duration': 189.887, 'highlights': ['Connecting website with Google Search Console via Yoast to obtain insights and analysis about website performance, including impressions and traffic data, and areas for improvement', 'Process of verifying ownership of website within Google Search Console using HTML tag through Yoast, emphasizing the significance of this step for accessing the Search Console', 'Importance of having a Gmail account to create and connect a website with Google Search Console, highlighting the necessity of this step for account creation and verification', 'Advising to leave SEO options standard and to turn off usage tracking, providing guidance for setting specific SEO options while building a website and managing usage tracking']}], 'duration': 262.563, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h8357032.jpg', 'highlights': ['Connecting website with Google Search Console via Yoast to obtain insights and analysis about website performance, including impressions and traffic data, and areas for improvement', 'Accessing the general dashboard is explained, providing a central location for managing Yoast settings', 'The chapter covers setting up Yoast SEO plugin, which is 25% of the process', 'Exploring the features of Yoast, including XML sitemaps, is highlighted', 'Process of verifying ownership of website within Google Search Console using HTML tag through Yoast, emphasizing the significance of this step for accessing the Search Console', 'Importance of having a Gmail account to create and connect a website with Google Search Console, highlighting the necessity of this step for account creation and verification', 'Advising to leave SEO options standard and to turn off usage tracking, providing guidance for setting specific SEO options while building a website and managing usage tracking']}, {'end': 1309.333, 'segs': [{'end': 644.402, 'src': 'embed', 'start': 619.595, 'weight': 3, 'content': [{'end': 625.477, 'text': 'so now you guys can see that the ownership has been auto-verified and now I can click on Go to Property.', 'start': 619.595, 'duration': 5.882}, {'end': 630.338, 'text': 'and now, from now on, you can always see all the information about your website from the Google Search Console.', 'start': 625.477, 'duration': 4.861}, {'end': 633.778, 'text': 'Now, since this is a brand new website, it will take about a day.', 'start': 630.698, 'duration': 3.08}, {'end': 642.061, 'text': 'so here you can see this will take about a day, but what you should see is something like this over time, where it gives you the performance.', 'start': 633.778, 'duration': 8.283}, {'end': 644.402, 'text': "It gives you if there's anything wrong with your pages.", 'start': 642.261, 'duration': 2.141}], 'summary': 'Website ownership auto-verified in google search console, performance data available in about a day.', 'duration': 24.807, 'max_score': 619.595, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h8619595.jpg'}, {'end': 763.266, 'src': 'embed', 'start': 732.547, 'weight': 4, 'content': [{'end': 737.711, 'text': "What we're gonna do is I'm gonna select my Dural Estate website and on the left side we can see sitemaps.", 'start': 732.547, 'duration': 5.164}, {'end': 740.453, 'text': 'Now sitemaps are a roadmap of your website.', 'start': 738.111, 'duration': 2.342}, {'end': 742.434, 'text': 'It tells Google what to index.', 'start': 740.533, 'duration': 1.901}, {'end': 751.2, 'text': "So it's very important to add your sitemap to the Google search console because without this, Google has no direction of what you want indexed.", 'start': 742.894, 'duration': 8.306}, {'end': 756.003, 'text': "So once you paste that in, you'll click on submit.", 'start': 751.82, 'duration': 4.183}, {'end': 763.266, 'text': 'And then just wait, and awesome! So now we can see that it has been fetched, or it has been submitted.', 'start': 757.323, 'duration': 5.943}], 'summary': 'Submitting sitemap to google search console is crucial for indexing website; ensures direction for indexing.', 'duration': 30.719, 'max_score': 732.547, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h8732547.jpg'}, {'end': 973.26, 'src': 'heatmap', 'start': 911.354, 'weight': 0, 'content': [{'end': 922.099, 'text': 'Now I will show you a little bit later how to optimize your pages to make it look like something like this where we can put in all of our information and how we can display it how we want in these search results.', 'start': 911.354, 'duration': 10.745}, {'end': 928.441, 'text': 'Yet, these are the default settings in case you do forget to put the custom title on your page.', 'start': 922.519, 'duration': 5.922}, {'end': 932.043, 'text': 'So, I just want title and then I want some excerpt.', 'start': 929.042, 'duration': 3.001}, {'end': 936.146, 'text': 'So over here we have a list of variables and I want to take excerpt.', 'start': 932.703, 'duration': 3.443}, {'end': 941.331, 'text': 'Now what is excerpt? Well excerpt is related content that exists on the page.', 'start': 936.547, 'duration': 4.784}, {'end': 947.176, 'text': "So it's basically the content on the page that's relevant and it'll display it in the meta description.", 'start': 941.391, 'duration': 5.785}, {'end': 949.137, 'text': "So I'll go ahead and click on paste.", 'start': 947.736, 'duration': 1.401}, {'end': 950.358, 'text': "And that's it.", 'start': 949.958, 'duration': 0.4}, {'end': 954.863, 'text': 'So for your pages generally, you just want to display the title and the excerpt.', 'start': 950.799, 'duration': 4.064}, {'end': 961.969, 'text': "You don't want anything crazy because remember, this will appear on every page and you don't want your website to look like a crazy madhouse.", 'start': 954.883, 'duration': 7.086}, {'end': 969.737, 'text': 'We will optimize every page because I recommend that way more than relying on the default Yoast settings.', 'start': 962.43, 'duration': 7.307}, {'end': 971.298, 'text': 'So I went ahead and I saved it.', 'start': 970.197, 'duration': 1.101}, {'end': 973.26, 'text': "Now let's talk about posts.", 'start': 972.219, 'duration': 1.041}], 'summary': 'Optimize pages to display title and relevant excerpt for better search results.', 'duration': 22.461, 'max_score': 911.354, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h8911354.jpg'}, {'end': 1048.005, 'src': 'embed', 'start': 1017.742, 'weight': 1, 'content': [{'end': 1020.364, 'text': 'Now remember, the excerpt is this content right here.', 'start': 1017.742, 'duration': 2.622}, {'end': 1028.53, 'text': "So this is excerpt, okay? So that's just basically what you'd want to add in if you don't optimize your post by yourself.", 'start': 1020.544, 'duration': 7.986}, {'end': 1031.112, 'text': "So I'll go ahead and click on save changes.", 'start': 1029.31, 'duration': 1.802}, {'end': 1036.556, 'text': 'Now, if you have custom post types, which some of you might, you want to probably do the same exact thing.', 'start': 1031.852, 'duration': 4.704}, {'end': 1040.659, 'text': "So what I'll do is I'll scroll down here and I'll click on properties.", 'start': 1036.636, 'duration': 4.023}, {'end': 1044.443, 'text': 'So for SEO title here, we have the title of the custom post type.', 'start': 1040.92, 'duration': 3.523}, {'end': 1048.005, 'text': 'So this would be the modern office space for my websites.', 'start': 1044.483, 'duration': 3.522}], 'summary': 'Instruction on optimizing and saving changes for custom post types for seo purposes.', 'duration': 30.263, 'max_score': 1017.742, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h81017742.jpg'}], 'start': 619.595, 'title': 'Google search console and website optimization', 'summary': 'Demonstrates auto-verification in google search console, with a day for integration, highlighting performance metrics and improvement areas. it also discusses sitemaps, search appearance optimization, and emphasizes their significance for website visibility.', 'chapters': [{'end': 669.074, 'start': 619.595, 'title': 'Google search console verification', 'summary': 'Demonstrates the process of auto-verifying ownership in google search console, providing insights into website performance and issues, with an anticipated time of about a day for new websites to be fully integrated and highlighted performance metrics and areas for improvement.', 'duration': 49.479, 'highlights': ['The process of auto-verifying ownership in Google Search Console provides insights into website performance and issues, with an anticipated time of about a day for new websites to be fully integrated. (Relevance: 5)', 'The platform offers performance metrics and highlights areas for improvement, such as page experience for mobile and issues with review snippets, requiring further attention to enhance website functionality. (Relevance: 4)', 'Minor problems with the website are acknowledged, indicating the need for minor improvements and the assurance that they are not significant issues. (Relevance: 3)']}, {'end': 1309.333, 'start': 669.614, 'title': 'Optimizing sitemap and search appearance', 'summary': 'Discusses the process of verifying a website with google search console, integrating a sitemap, and optimizing search appearance, emphasizing the importance of sitemaps and providing guidance on setting up search appearance, with the key point being the significance of sitemaps and the need for proper search appearance optimization for website visibility.', 'duration': 639.719, 'highlights': ['The process of verifying a website with Google Search Console and integrating a sitemap is explained, emphasizing the importance of sitemaps for directing Google on what to index. Importance of sitemaps, process of verifying a website with Google Search Console, directing Google on what to index', 'Guidance on setting up search appearance is provided, focusing on the significance of proper search appearance optimization for website visibility. Significance of proper search appearance optimization, guidance on setting up search appearance, website visibility']}], 'duration': 689.738, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h8619595.jpg', 'highlights': ['The process of auto-verifying ownership in Google Search Console provides insights into website performance and issues, with an anticipated time of about a day for new websites to be fully integrated. (Relevance: 5)', 'The platform offers performance metrics and highlights areas for improvement, such as page experience for mobile and issues with review snippets, requiring further attention to enhance website functionality. (Relevance: 4)', 'The process of verifying a website with Google Search Console and integrating a sitemap is explained, emphasizing the importance of sitemaps for directing Google on what to index. (Relevance: 3)', 'Guidance on setting up search appearance is provided, focusing on the significance of proper search appearance optimization for website visibility. (Relevance: 2)', 'Minor problems with the website are acknowledged, indicating the need for minor improvements and the assurance that they are not significant issues. (Relevance: 1)']}, {'end': 1535.532, 'segs': [{'end': 1377.042, 'src': 'embed', 'start': 1348.66, 'weight': 4, 'content': [{'end': 1353.083, 'text': 'Pretty much breadcrumbs are just these little arrows and it just kind of helps users navigate to your site.', 'start': 1348.66, 'duration': 4.423}, {'end': 1360.749, 'text': 'So, for example, right here, these right here would be breadcrumbs and it just kind of displays like the category or the subcategory,', 'start': 1353.123, 'duration': 7.626}, {'end': 1362.811, 'text': 'and then the category and then the page it was on.', 'start': 1360.749, 'duration': 2.062}, {'end': 1364.552, 'text': "So that's essentially breadcrumbs.", 'start': 1362.911, 'duration': 1.641}, {'end': 1367.114, 'text': 'You can go ahead and turn those on if he wants to do that.', 'start': 1364.572, 'duration': 2.542}, {'end': 1369.156, 'text': 'Next we have RSS.', 'start': 1368.055, 'duration': 1.101}, {'end': 1373.84, 'text': 'So RSS feed settings prevent scrapers from stealing your content.', 'start': 1369.937, 'duration': 3.903}, {'end': 1377.042, 'text': "Essentially what you're doing is you're basically claiming the content.", 'start': 1373.98, 'duration': 3.062}], 'summary': 'Breadcrumbs aid site navigation, rss prevents content theft.', 'duration': 28.382, 'max_score': 1348.66, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h81348660.jpg'}, {'end': 1464.17, 'src': 'embed', 'start': 1436.953, 'weight': 0, 'content': [{'end': 1443.436, 'text': 'So next time you submit an image or you share the websites, it will display that specific image on Facebook.', 'start': 1436.953, 'duration': 6.483}, {'end': 1446.358, 'text': "So I'll just go ahead and grab this little house right here.", 'start': 1443.877, 'duration': 2.481}, {'end': 1449.52, 'text': "And yeah, so I'll just save changes.", 'start': 1447.139, 'duration': 2.381}, {'end': 1455.884, 'text': 'So when I share contents about my websites to any social platform, it will display this really cute house right there.', 'start': 1449.58, 'duration': 6.304}, {'end': 1458.346, 'text': 'And also you can do the same thing for Twitter.', 'start': 1456.684, 'duration': 1.662}, {'end': 1459.807, 'text': 'Twitter is cancer.', 'start': 1458.626, 'duration': 1.181}, {'end': 1464.17, 'text': "I don't even use that platform, but if you do use Twitter, go for it, knock yourself out.", 'start': 1460.107, 'duration': 4.063}], 'summary': 'Images and website links can be customized for display on facebook and twitter, with a specific image chosen for sharing.', 'duration': 27.217, 'max_score': 1436.953, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h81436953.jpg'}, {'end': 1519.383, 'src': 'embed', 'start': 1479.417, 'weight': 1, 'content': [{'end': 1481.88, 'text': "And then you'll go ahead and copy this text and display it right here.", 'start': 1479.417, 'duration': 2.463}, {'end': 1488.087, 'text': 'Now, Pinterest is actually pretty good for traffic, you know, because whenever you see those images on Google Images,', 'start': 1481.9, 'duration': 6.187}, {'end': 1491.791, 'text': 'usually that is spread out by Pinterest.', 'start': 1488.087, 'duration': 3.704}, {'end': 1495.175, 'text': 'So it actually is a pretty good idea to connect your website with Pinterest.', 'start': 1491.851, 'duration': 3.324}, {'end': 1496.456, 'text': 'So there we go.', 'start': 1495.655, 'duration': 0.801}, {'end': 1497.657, 'text': 'We connected our websites.', 'start': 1496.636, 'duration': 1.021}, {'end': 1499.8, 'text': "And then over here, I'll click on Continue.", 'start': 1498.338, 'duration': 1.462}, {'end': 1503.993, 'text': 'Enter your website URL and then click on verify.', 'start': 1501.471, 'duration': 2.522}, {'end': 1508.315, 'text': 'Here I will go ahead and paste my URL and click on verify.', 'start': 1504.793, 'duration': 3.522}, {'end': 1510.477, 'text': "So right now it's verifying our websites.", 'start': 1508.656, 'duration': 1.821}, {'end': 1517.421, 'text': "All right, cool, so the verification's in progress and they should give us an email letting us know that our website has been verified with Pinterest.", 'start': 1511.357, 'duration': 6.064}, {'end': 1519.383, 'text': 'You know, I actually recommend using Pinterest.', 'start': 1517.762, 'duration': 1.621}], 'summary': 'Pinterest can drive traffic; connecting websites recommended; verification in progress.', 'duration': 39.966, 'max_score': 1479.417, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h81479417.jpg'}], 'start': 1309.793, 'title': 'Optimizing website settings', 'summary': 'Discusses optimizing page settings, enabling breadcrumbs, utilizing rss feed settings, and integrating social media urls. emphasizes default settings importance and pinterest benefits for driving traffic.', 'chapters': [{'end': 1367.114, 'start': 1309.793, 'title': 'Optimizing page settings and breadcrumbs', 'summary': 'Discusses optimizing page settings and enabling breadcrumbs for better site navigation, emphasizing the importance of leaving certain settings as default for optimal performance.', 'duration': 57.321, 'highlights': ['Enabling breadcrumbs for better site navigation is recommended as it helps users easily navigate the website, displaying category, subcategory, and page information.', 'Leaving certain settings as default is advised for optimal performance, such as the 404 pages and special pages settings.', 'The chapter also mentions the option to adjust 404 pages using page builders and emphasizes the freedom to choose between using a plugin or adding settings in the page description.']}, {'end': 1535.532, 'start': 1368.055, 'title': 'Optimizing rss and social settings', 'summary': 'Covers the importance of utilizing rss feed settings to prevent content scraping and the significance of integrating social media urls to boost website visibility and traffic, with an emphasis on the benefits of pinterest for driving substantial traffic to the website.', 'duration': 167.477, 'highlights': ['Utilizing RSS feed settings to prevent content scraping and claiming ownership of the content RSS feed settings prevent scrapers from stealing content, helping to claim ownership of the content and thwart scraper websites from ranking for the original website.', "Integrating social media URLs to boost website visibility and traffic Inserting social media URLs sends social signals that can enhance the website's search results, while also allowing for tailored images to be displayed when sharing the website on platforms like Facebook and Twitter.", 'Emphasizing the benefits of Pinterest for driving substantial traffic to the website Connecting the website with Pinterest can generate significant traffic, as Pinterest often spreads images found on Google Images, making it a valuable platform for driving traffic to the website.']}], 'duration': 225.739, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h81309793.jpg', 'highlights': ['Enabling breadcrumbs for better site navigation is recommended as it helps users easily navigate the website, displaying category, subcategory, and page information.', 'Utilizing RSS feed settings to prevent content scraping and claiming ownership of the content RSS feed settings prevent scrapers from stealing content, helping to claim ownership of the content and thwart scraper websites from ranking for the original website.', 'Leaving certain settings as default is advised for optimal performance, such as the 404 pages and special pages settings.', "Integrating social media URLs to boost website visibility and traffic Inserting social media URLs sends social signals that can enhance the website's search results, while also allowing for tailored images to be displayed when sharing the website on platforms like Facebook and Twitter.", 'The chapter also mentions the option to adjust 404 pages using page builders and emphasizes the freedom to choose between using a plugin or adding settings in the page description.', 'Emphasizing the benefits of Pinterest for driving substantial traffic to the website Connecting the website with Pinterest can generate significant traffic, as Pinterest often spreads images found on Google Images, making it a valuable platform for driving traffic to the website.']}, {'end': 1987.329, 'segs': [{'end': 1636.666, 'src': 'embed', 'start': 1608.146, 'weight': 2, 'content': [{'end': 1611.709, 'text': "So this is my current home page and right here I'll click on edit page.", 'start': 1608.146, 'duration': 3.563}, {'end': 1614.192, 'text': 'Now you should do this for every single page.', 'start': 1612.15, 'duration': 2.042}, {'end': 1621.858, 'text': "So if you have a home, about, a contact, an agent's page or a my restaurant page, you should go ahead and use Yoast for every single page.", 'start': 1614.212, 'duration': 7.646}, {'end': 1626.503, 'text': "So I'll go ahead and scroll down right here and now you'll see that we have this Yoast option right here.", 'start': 1622.459, 'duration': 4.044}, {'end': 1630.904, 'text': 'We also have this little Yoast tab on the top right, right here as well.', 'start': 1627.083, 'duration': 3.821}, {'end': 1633.405, 'text': "So that's just another, you know, way they added it.", 'start': 1631.064, 'duration': 2.341}, {'end': 1636.666, 'text': 'So you can use it from the right side or this side right here.', 'start': 1633.425, 'duration': 3.241}], 'summary': 'Use yoast for every page, accessed on right or top side.', 'duration': 28.52, 'max_score': 1608.146, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h81608146.jpg'}, {'end': 1888.073, 'src': 'embed', 'start': 1862.082, 'weight': 0, 'content': [{'end': 1867.504, 'text': 'And then the Google preview, this will just take you back and just give you an example of what it looks like in the Google search results.', 'start': 1862.082, 'duration': 5.422}, {'end': 1872.066, 'text': 'And then also for schema, you just want to make sure that this is selected to the page.', 'start': 1868.104, 'duration': 3.962}, {'end': 1874.166, 'text': 'So this is the web page by default.', 'start': 1872.166, 'duration': 2}, {'end': 1875.947, 'text': "And that's pretty much it.", 'start': 1874.907, 'duration': 1.04}, {'end': 1881.649, 'text': 'So other than that, that is how you essentially can optimize your page for the Google search results.', 'start': 1876.527, 'duration': 5.122}, {'end': 1888.073, 'text': "Now, again, these other options right here, these are referring to more of blog posts, and yeah, that's that.", 'start': 1882.009, 'duration': 6.064}], 'summary': 'Optimize web page for google search results using google preview and schema.', 'duration': 25.991, 'max_score': 1862.082, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h81862082.jpg'}, {'end': 2004.957, 'src': 'embed', 'start': 1972.765, 'weight': 1, 'content': [{'end': 1977.786, 'text': 'and also you want to make sure your description is suitable for both desktop and mobile preview.', 'start': 1972.765, 'duration': 5.021}, {'end': 1981.527, 'text': 'So the desktop preview is good and the mobile preview.', 'start': 1978.166, 'duration': 3.361}, {'end': 1987.329, 'text': 'I think this is also fine, but you do want to just get on your phone from time to time and just check out how it looks,', 'start': 1981.527, 'duration': 5.802}, {'end': 1993.851, 'text': 'make sure everything is going according to how you want it to look and then, once you feel comfortable, just go ahead and leave those saves.', 'start': 1987.329, 'duration': 6.522}, {'end': 1997.633, 'text': "All right, so that's pretty much it for optimizing your website with Yoast.", 'start': 1994.511, 'duration': 3.122}, {'end': 2004.957, 'text': 'It actually is a very simple process, right? And it just takes a little time to kind of go through each page and kind of adjust it to your liking.', 'start': 1997.833, 'duration': 7.124}], 'summary': 'Optimize website with yoast for desktop and mobile, ensuring suitable description and appearance.', 'duration': 32.192, 'max_score': 1972.765, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h81972765.jpg'}], 'start': 1535.592, 'title': 'Seo optimization', 'summary': "Provides a walkthrough of using yoast seo, emphasizing the importance of manually optimizing each page and post, and also covers a comprehensive guide on optimizing website pages for search results, including aspects such as adjusting slugs and meta descriptions, and optimizing for mobile users' experience.", 'chapters': [{'end': 1643.869, 'start': 1535.592, 'title': 'Yoast seo optimization walkthrough', 'summary': 'Provides a walkthrough of using yoast seo, including optimizing website speed, internal linking, and meta tags, and emphasizes the importance of manually optimizing each page and post for better search results.', 'duration': 108.277, 'highlights': ['The chapter provides a walkthrough of using Yoast SEO, including optimizing website speed, internal linking, and meta tags. The walkthrough covers various aspects of using Yoast SEO for optimizing website speed, internal linking, and meta tags.', 'Emphasizes the importance of manually optimizing each page and post for better search results. It highlights the importance of manually optimizing each page and post for improved search results.', 'The premium option offers features like reverting dead links, providing social previews, and assisting with interlinking and related keywords. It discusses the premium option providing features such as dead link reversion, social previews, and assistance with interlinking and related keywords.']}, {'end': 1987.329, 'start': 1644.429, 'title': 'Optimizing website pages for search results', 'summary': "Provides a comprehensive guide on optimizing website pages for search results, covering aspects such as changing default settings for the home page, adjusting slugs and meta descriptions, customizing facebook and twitter previews, and optimizing for mobile users' experience.", 'duration': 342.9, 'highlights': ['Changing default settings for the home page, including site title and meta description, can significantly impact the way the website is displayed in search results.', 'Adjusting slugs for pages can make the URL more relevant and improve search engine visibility.', "Customizing meta descriptions to include relevant keywords and information can enhance the website's appearance in search results.", "Guidance on customizing Facebook and Twitter previews, as well as optimizing for mobile users' experience, is provided for a comprehensive SEO strategy."]}], 'duration': 451.737, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h81535592.jpg', 'highlights': ['The premium option offers features like reverting dead links, providing social previews, and assisting with interlinking and related keywords.', 'Emphasizes the importance of manually optimizing each page and post for better search results.', "Customizing meta descriptions to include relevant keywords and information can enhance the website's appearance in search results.", "Guidance on customizing Facebook and Twitter previews, as well as optimizing for mobile users' experience, is provided for a comprehensive SEO strategy.", 'Adjusting slugs for pages can make the URL more relevant and improve search engine visibility.', 'Changing default settings for the home page, including site title and meta description, can significantly impact the way the website is displayed in search results.', 'The chapter provides a walkthrough of using Yoast SEO, including optimizing website speed, internal linking, and meta tags.']}, {'end': 2483.815, 'segs': [{'end': 2050.291, 'src': 'embed', 'start': 2005.437, 'weight': 2, 'content': [{'end': 2012.261, 'text': "So now that we talked about the general settings with Yoast, we talked about how to optimize pages, let's quickly go ahead and jump into posts.", 'start': 2005.437, 'duration': 6.824}, {'end': 2015.883, 'text': "So right here let's go to plus new and click on post.", 'start': 2012.921, 'duration': 2.962}, {'end': 2019.145, 'text': 'Now posts are essentially almost the same way as pages.', 'start': 2016.283, 'duration': 2.862}, {'end': 2022.407, 'text': 'You do just have to make some small minor adjustments to it.', 'start': 2019.545, 'duration': 2.862}, {'end': 2028.731, 'text': "So right here I'll put like the top 10 best real estate websites.", 'start': 2022.907, 'duration': 5.824}, {'end': 2032.174, 'text': 'People do this all the time, and then they always list their own property.', 'start': 2029.631, 'duration': 2.543}, {'end': 2034.216, 'text': "It's just how it works.", 'start': 2032.714, 'duration': 1.502}, {'end': 2041.063, 'text': "So here we have some other options, right? So let's say, for example, I'm writing articles on the best real estate websites.", 'start': 2034.816, 'duration': 6.247}, {'end': 2050.291, 'text': 'So what is my focus keyword? Meaning, which keyword do I want to rank for on Google? I want to put real estate websites.', 'start': 2041.423, 'duration': 8.868}], 'summary': "Optimizing posts in yoast: use focus keyword 'real estate websites' to rank on google.", 'duration': 44.854, 'max_score': 2005.437, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h82005437.jpg'}, {'end': 2116.686, 'src': 'embed', 'start': 2087.137, 'weight': 5, 'content': [{'end': 2089.539, 'text': "But first let's go ahead and scroll down past this article.", 'start': 2087.137, 'duration': 2.402}, {'end': 2091.9, 'text': "and let's say, you write your article right.", 'start': 2090.339, 'duration': 1.561}, {'end': 2096.045, 'text': 'so here you have the title, the separator and then the site title.', 'start': 2091.9, 'duration': 4.145}, {'end': 2099.088, 'text': 'now, personally, i would recommend just doing just the title.', 'start': 2096.045, 'duration': 3.043}, {'end': 2105.354, 'text': 'in fact, you can actually just go ahead and delete that and just write in your own custom title, which a lot of websites do.', 'start': 2099.088, 'duration': 6.266}, {'end': 2113.543, 'text': 'so this would be like the top 10 best real estate real estate websites and then updated.', 'start': 2105.354, 'duration': 8.189}, {'end': 2116.686, 'text': 'People love these little parentheses.', 'start': 2114.204, 'duration': 2.482}], 'summary': "Recommend using a custom title for articles, with an example of 'top 10 best real estate websites'.", 'duration': 29.549, 'max_score': 2087.137, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h82087137.jpg'}, {'end': 2264.898, 'src': 'embed', 'start': 2233.308, 'weight': 0, 'content': [{'end': 2235.788, 'text': "So let's go ahead and just go through some of these options they're talking about.", 'start': 2233.308, 'duration': 2.48}, {'end': 2237.029, 'text': 'So internal links.', 'start': 2235.848, 'duration': 1.181}, {'end': 2239.01, 'text': 'Now Google loves internal links.', 'start': 2237.289, 'duration': 1.721}, {'end': 2242.891, 'text': 'Now internal links is essentially linking your website to other pages.', 'start': 2239.09, 'duration': 3.801}, {'end': 2247.033, 'text': "So, for example, let's say we'll go ahead and just click on.", 'start': 2243.331, 'duration': 3.702}, {'end': 2248.653, 'text': "I don't know one page right here, right?", 'start': 2247.033, 'duration': 1.62}, {'end': 2254.155, 'text': "And what I'm gonna do is I'm going to copy this page, and this is what interlinking is.", 'start': 2249.434, 'duration': 4.721}, {'end': 2257.457, 'text': "So let's say you're talking about like find the best real estates.", 'start': 2254.275, 'duration': 3.182}, {'end': 2264.898, 'text': "So right here, I'm going to insert a URL of my website and then press enter.", 'start': 2259.457, 'duration': 5.441}], 'summary': 'Internal linking is important for seo as it helps improve website visibility and user experience.', 'duration': 31.59, 'max_score': 2233.308, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h82233308.jpg'}, {'end': 2340.311, 'src': 'embed', 'start': 2313.978, 'weight': 1, 'content': [{'end': 2318.76, 'text': "I just don't want this video to get too long, because I don't really want to start talking about post-optimization.", 'start': 2313.978, 'duration': 4.782}, {'end': 2321.102, 'text': "We're kind of focusing here on Yoast itself.", 'start': 2318.78, 'duration': 2.322}, {'end': 2323.423, 'text': 'So you guys can go ahead and read that article.', 'start': 2321.762, 'duration': 1.661}, {'end': 2327.085, 'text': 'I will leave that in the description of this video for all of you.', 'start': 2323.623, 'duration': 3.462}, {'end': 2332.707, 'text': 'So once you guys create your articles, you guys can just follow these rules and just optimize your posts accordingly.', 'start': 2327.865, 'duration': 4.842}, {'end': 2335.509, 'text': 'And then also we have the cornerstone content.', 'start': 2333.228, 'duration': 2.281}, {'end': 2340.311, 'text': 'So cornerstone content is like the most important article regarding your website.', 'start': 2335.549, 'duration': 4.762}], 'summary': 'Focus on yoast, follow rules for post optimization, utilize cornerstone content for website.', 'duration': 26.333, 'max_score': 2313.978, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h82313978.jpg'}], 'start': 1987.329, 'title': 'Optimizing website and posts with yoast', 'summary': 'Covers optimizing website pages and posts with yoast, including keyword research, interlinking, keyword density, cornerstone content, featured image, readability, schema, and social sharing, emphasizing relevance, and seo effectiveness.', 'chapters': [{'end': 2232.827, 'start': 1987.329, 'title': 'Optimizing website with yoast', 'summary': 'Covers optimizing website pages and posts with yoast, including keyword research and manual input for titles and meta descriptions, ensuring relevance and seo effectiveness.', 'duration': 245.498, 'highlights': ['Keyword research using SEMRush to determine competition and search volume SEM Rush provides data on keyword competition and search volume to help in determining the effectiveness of the chosen keywords for SEO.', 'Recommendation for manual input of titles and meta descriptions for SEO optimization Advises manual input for titles and meta descriptions to ensure relevance and avoid potential negative impact of automated content generation.', 'Process of optimizing website pages with Yoast Details the process of optimizing website pages with Yoast, emphasizing the simplicity of the process and the time required for adjustments.']}, {'end': 2483.815, 'start': 2233.308, 'title': 'Optimizing posts with yoast', 'summary': 'Covers optimizing website posts with yoast, including interlinking, keyword density, cornerstone content, featured image, readability, schema, and social sharing, emphasizing the importance of relevant content and user engagement.', 'duration': 250.507, 'highlights': ['The importance of relevant content and user engagement Emphasizes the importance of relevant and good content, including relevant sources, statistics, and recommendations to engage users.', 'Optimizing posts with Yoast Covers various optimization techniques including interlinking, keyword density, cornerstone content, featured image, readability, schema, and social sharing.', 'Recommendations for SEO plugins Recommends Yoast and RankMath as top plugins for SEO due to their simplicity and convenience to use.']}], 'duration': 496.486, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/F3Bi1jIJ-h8/pics/F3Bi1jIJ-h81987329.jpg', 'highlights': ['Keyword research using SEMRush to determine competition and search volume', 'Recommendation for manual input of titles and meta descriptions for SEO optimization', 'Process of optimizing website pages with Yoast', 'The importance of relevant content and user engagement', 'Optimizing posts with Yoast', 'Recommendations for SEO plugins']}], 'highlights': ['The Yoast plugin allows indexing and optimizing WordPress websites in Google search results, resulting in fully optimized websites for all major search engines.', 'The chapter provides a step-by-step tutorial on configuring Yoast with optimal settings for Google, submitting the website to Google Search Console, and displaying website content in Google search results.', 'Connecting website with Google Search Console via Yoast to obtain insights and analysis about website performance, including impressions and traffic data, and areas for improvement', 'The process of auto-verifying ownership in Google Search Console provides insights into website performance and issues, with an anticipated time of about a day for new websites to be fully integrated. (Relevance: 5)', 'Enabling breadcrumbs for better site navigation is recommended as it helps users easily navigate the website, displaying category, subcategory, and page information.', 'The premium option offers features like reverting dead links, providing social previews, and assisting with interlinking and related keywords.', 'Keyword research using SEMRush to determine competition and search volume']}