title
9 Inconvenient Truths About The Online Business Market

description
In a time of universal deceit — telling the truth Is a revolutionary act. This video shares 9 inconvenient truths the market is too afraid to face. Watch it if you're ready to wake up! https://www.consulting.com/channel/9-inconvenient-truths-about-the-online-business-market ABOUT THIS VIDEO: In a time of universal deceit — telling the truth Is a revolutionary act. Right now the online business market is in a state of delusion, fantasy and clinical grade insanity. Everybody has gone mad! I've been quietly observing this and using it to my advantage for years, but today, I decided to share my observations with you. Today's video shares 9 inconvenient truths the market is too afraid to face. While this may be uncomfortable to hear, facing it will make you a better entrepreneur and it may just save your business! This is one video you seriously don't want to miss! Check it out and let me know what you think in the comments? Here's the link to the full video: https://www.consulting.com/channel/9-inconvenient-truths-about-the-online-business-market HERE'S WHAT WE COVER: 1. Marketing doesn't work 2. It's all about the product 3. Competition is for losers 4. Value over Fame 5. Focus over Diversification 6. Your business can't scale 7. Systems and science 8. You need a "full-stack" brain 9. How to survive the culling Here's the link to the full blog post: https://www.consulting.com/channel/9-inconvenient-truths-about-the-online-business-market To Your Success! Sam Ovens & the team at Consulting.com. C'mon over to https://www.consulting.com/channel/9-inconvenient-truths-about-the-online-business-market where we answer your follow-up questions after the episode and provide the full mp3 as well as the transcript AND FREE TOOLS!  If you enjoyed this video, subscribe to our channel and get the world’s best consulting, mindset and business advice delivered straight to your inbox at https://www.consulting.com.   And if you’re interested in more videos on consulting, business and mindset, check out our YouTube playlist on those exact topics here: https://www.youtube.com/playlist?list=PLGHuSHKiG9sNLCpcY70xr1gHR7hAdaW8N Thanks for watching!  FOLLOW US AT: Facebook: https://www.facebook.com/samovensfan Twitter: https://twitter.com/samovensnz Instagram: https://www.instagram.com/sam.ovens LinkedIn: https://www.linkedin.com/in/samovens/

detail
{'title': '9 Inconvenient Truths About The Online Business Market', 'heatmap': [{'end': 888.302, 'start': 839.118, 'weight': 0.713}, {'end': 1724.555, 'start': 1679.155, 'weight': 0.737}, {'end': 1811.305, 'start': 1757.19, 'weight': 0.715}, {'end': 2227.156, 'start': 2137.039, 'weight': 0.795}, {'end': 2815.167, 'start': 2723.803, 'weight': 0.778}, {'end': 2985.817, 'start': 2940.273, 'weight': 0.729}], 'summary': 'Covers 7 chapters, addressing challenges in the online business marketplace such as increased traffic prices and decreased conversion rates, emphasizing the need to adapt. it highlights the significance of creating great products, the value of concentration over diversification, challenges and scaling in marketing, and the importance of a full-stack business knowledge for business success and survival.', 'chapters': [{'end': 410.401, 'segs': [{'end': 133.282, 'src': 'embed', 'start': 102.686, 'weight': 1, 'content': [{'end': 110.09, 'text': 'conversion rates have gone down, and the responsiveness of somebody on your email list has deteriorated rapidly.', 'start': 102.686, 'duration': 7.404}, {'end': 117.794, 'text': "Like if having an email list and just broadcasting isn't what it used to be, or having a blog and relying on SEO traffic or things like that,", 'start': 110.45, 'duration': 7.344}, {'end': 118.574, 'text': 'not what it used to be.', 'start': 117.794, 'duration': 0.78}, {'end': 125.237, 'text': 'Same with social media, not what it used to be, and advertising and funnels, not what it used to be.', 'start': 118.894, 'duration': 6.343}, {'end': 133.282, 'text': 'And all of these different changes in the marketplace have resulted in a lot of people getting their ass kicked,', 'start': 125.817, 'duration': 7.465}], 'summary': 'Conversion rates and responsiveness have declined across various marketing channels, impacting many businesses.', 'duration': 30.596, 'max_score': 102.686, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT8102686.jpg'}, {'end': 210.622, 'src': 'embed', 'start': 179.571, 'weight': 0, 'content': [{'end': 184.213, 'text': 'you know, all of these things have happened and a lot of people have gone backwards.', 'start': 179.571, 'duration': 4.642}, {'end': 192.192, 'text': 'But in those times, I have managed to exponentially scale my business month over month consistently.', 'start': 184.613, 'duration': 7.579}, {'end': 202.607, 'text': "And so in these past two years I've been able to grow my business up to the $30 million per year mark, pretty much with all just paid traffic.", 'start': 192.853, 'duration': 9.754}, {'end': 204.158, 'text': "That's it.", 'start': 203.277, 'duration': 0.881}, {'end': 210.622, 'text': 'And so, in a marketplace where people are struggling to make ads work and just quitting ads entirely,', 'start': 204.918, 'duration': 5.704}], 'summary': 'Despite challenges, scaled business to $30 million/year using paid traffic.', 'duration': 31.051, 'max_score': 179.571, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT8179571.jpg'}, {'end': 284.945, 'src': 'embed', 'start': 254.446, 'weight': 2, 'content': [{'end': 260.728, 'text': "and in this video I'm going to explain the main things that have changed and I'm going to show you how you can adapt yourself,", 'start': 254.446, 'duration': 6.282}, {'end': 264.111, 'text': 'your mind and your thinking and your philosophy and everything,', 'start': 260.728, 'duration': 3.383}, {'end': 271.435, 'text': "and how you can also adapt your business so that you can not only survive this massive culling that's going on right now,", 'start': 264.111, 'duration': 7.324}, {'end': 276.717, 'text': "but actually improve and grow and do better than you've done before.", 'start': 271.435, 'duration': 5.282}, {'end': 284.945, 'text': "so let's jump right into it and cover these nine things, and Now the first one marketing doesn't work.", 'start': 276.717, 'duration': 8.228}], 'summary': 'Adapt mindset and business to survive and improve amidst changes. marketing is ineffective.', 'duration': 30.499, 'max_score': 254.446, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT8254446.jpg'}, {'end': 347.564, 'src': 'embed', 'start': 320.191, 'weight': 4, 'content': [{'end': 323.432, 'text': 'It seems fascinating to me, you know, that that was ever possible.', 'start': 320.191, 'duration': 3.241}, {'end': 324.733, 'text': 'But it was.', 'start': 323.652, 'duration': 1.081}, {'end': 328.035, 'text': 'And that was like the cowboy era of this industry.', 'start': 325.053, 'duration': 2.982}, {'end': 332.437, 'text': "But times have changed and this just doesn't work anymore.", 'start': 328.435, 'duration': 4.002}, {'end': 339.38, 'text': "You can't rely on marketing skills and marketing alone to operate a successful business these days.", 'start': 332.717, 'duration': 6.663}, {'end': 341.841, 'text': 'Marketers are getting their asses kicked.', 'start': 339.88, 'duration': 1.961}, {'end': 346.383, 'text': "And the people who are winning, they're business people.", 'start': 342.501, 'duration': 3.882}, {'end': 347.564, 'text': "They're business owners.", 'start': 346.563, 'duration': 1.001}], 'summary': 'Marketing skills alone are no longer enough; business owners now reign.', 'duration': 27.373, 'max_score': 320.191, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT8320191.jpg'}], 'start': 0.677, 'title': 'Adapting to online business marketplace realities and changing business environment', 'summary': 'Discusses challenges in the online business marketplace, including increased traffic prices, decreased conversion rates, and declining email list responsiveness. it also emphasizes the need to adapt to survive and thrive, highlighting the shift from relying solely on marketing skills to focusing on product value and customer support. the speaker outlines his success in consistently scaling his business to $30 million per year through paid traffic.', 'chapters': [{'end': 229.237, 'start': 0.677, 'title': 'Online business marketplace realities', 'summary': 'Discusses the current challenges in the online business marketplace, including increased traffic prices, decreased conversion rates, and declining email list responsiveness, leading to many struggling or quitting, while the speaker outlines his success in consistently scaling his business to $30 million per year through paid traffic.', 'duration': 228.56, 'highlights': ['The speaker explains nine inconvenient truths about the current state of the online business marketplace, highlighting major shifts, changes in rules, evolved technologies, and increased competition. The speaker addresses nine inconvenient truths about the current state of the online business marketplace, emphasizing major shifts, changed rules, evolved technologies, and increased competition.', 'The market has experienced changes in the rules of the game, with evolved technologies, increased competition, and significantly higher traffic prices, leading to the decline in conversion rates and email list responsiveness. The market has seen changes in the rules of the game, evolved technologies, and increased competition, resulting in higher traffic prices, decreased conversion rates, and deteriorated email list responsiveness.', 'The speaker has managed to consistently grow his business to the $30 million per year mark over the past two years, primarily through paid traffic, amidst the struggles faced by many others in the current marketplace. In contrast to the struggles faced by many in the current marketplace, the speaker has achieved consistent growth, scaling his business to the $30 million per year mark over the past two years, primarily through paid traffic.']}, {'end': 410.401, 'start': 229.637, 'title': 'Adapting to the changing business environment', 'summary': 'Discusses the changing business environment, emphasizing the need to adapt to survive and thrive, and highlights the shift from relying solely on marketing skills to focusing on product value and customer support.', 'duration': 180.764, 'highlights': ['The cowboy era of the industry, where marketing alone could lead to success, is over, and now business owners who focus on product value and customer support are winning.', 'Marketing skills are no longer sufficient to operate a successful business in the current environment, and there is a shift towards emphasizing the product and customer support.', 'The transcript emphasizes the need to adapt to the changing business landscape in order to survive and grow, highlighting the shift from relying solely on marketing skills to focusing on product value and customer support.', 'The chapter highlights the massive culling of businesses in the current environment, emphasizing the need for adaptation and discussing the shift from relying solely on marketing skills to focusing on product value and customer support.', 'The need to adapt to the changing business environment is emphasized, with a focus on the shift from relying solely on marketing skills to focusing on product value and customer support.']}], 'duration': 409.724, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT8677.jpg', 'highlights': ['The speaker has managed to consistently grow his business to the $30 million per year mark over the past two years, primarily through paid traffic, amidst the struggles faced by many others in the current marketplace.', 'The market has seen changes in the rules of the game, evolved technologies, and increased competition, resulting in higher traffic prices, decreased conversion rates, and deteriorated email list responsiveness.', 'The chapter highlights the massive culling of businesses in the current environment, emphasizing the need for adaptation and discussing the shift from relying solely on marketing skills to focusing on product value and customer support.', 'The transcript emphasizes the need to adapt to the changing business landscape in order to survive and grow, highlighting the shift from relying solely on marketing skills to focusing on product value and customer support.', 'The cowboy era of the industry, where marketing alone could lead to success, is over, and now business owners who focus on product value and customer support are winning.']}, {'end': 1286.142, 'segs': [{'end': 480.264, 'src': 'embed', 'start': 456.173, 'weight': 3, 'content': [{'end': 465.576, 'text': "It's the businesses that actually have great products, great services, and the businesses that actually add real, tangible value to their customers.", 'start': 456.173, 'duration': 9.403}, {'end': 470.734, 'text': "And so I don't know how people really ever believed it was all about the marketing.", 'start': 466.505, 'duration': 4.229}, {'end': 477.628, 'text': "It was a giant delusion and everyone that's been under this delusion is now suffering greatly.", 'start': 471.054, 'duration': 6.574}, {'end': 480.264, 'text': "And so it's all about the product.", 'start': 478.163, 'duration': 2.101}], 'summary': 'Businesses should focus on great products and tangible value, not just marketing.', 'duration': 24.091, 'max_score': 456.173, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT8456173.jpg'}, {'end': 566.762, 'src': 'embed', 'start': 530.522, 'weight': 5, 'content': [{'end': 532.163, 'text': "that doesn't happen anymore.", 'start': 530.522, 'duration': 1.641}, {'end': 540.541, 'text': "what they instead look at is they they look at the product and And if they can't get access to, look at your product or if you don't explain it well,", 'start': 532.163, 'duration': 8.378}, {'end': 541.901, 'text': "then they'll ask other people.", 'start': 540.541, 'duration': 1.36}, {'end': 544.362, 'text': "You know, people leave reviews, there's testimonials.", 'start': 542.341, 'duration': 2.021}, {'end': 547.122, 'text': 'People expect proof and reviews and testimonials.', 'start': 544.422, 'duration': 2.7}, {'end': 556.244, 'text': "And if your product isn't great or if your service isn't great, then people aren't going to listen to you and they're going to ignore your marketing.", 'start': 547.402, 'duration': 8.842}, {'end': 558.464, 'text': "And so it's all about the product.", 'start': 556.644, 'duration': 1.82}, {'end': 566.762, 'text': "And what's quite insane about all of this is that most gurus have been out there like with their megaphone, just being like.", 'start': 558.864, 'duration': 7.898}], 'summary': 'Customer decisions are based on product quality and proof via reviews and testimonials, impacting marketing effectiveness.', 'duration': 36.24, 'max_score': 530.522, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT8530522.jpg'}, {'end': 624.29, 'src': 'embed', 'start': 595.826, 'weight': 0, 'content': [{'end': 601.408, 'text': "I can't believe that that's an abnormal thing to do in this world, but it is.", 'start': 595.826, 'duration': 5.582}, {'end': 606.631, 'text': "I've actually been focusing on my customers, adding value, solving problems, and making great stuff.", 'start': 601.488, 'duration': 5.143}, {'end': 609.012, 'text': "And that's been abnormal behavior.", 'start': 607.371, 'duration': 1.641}, {'end': 613.674, 'text': 'And so when that is abnormal, you know that the market is delusional.', 'start': 609.612, 'duration': 4.062}, {'end': 624.29, 'text': "And when you see the people who have been believing the opposite to me and how they've been going down and how I've been doing this thing and it's been going up,", 'start': 614.523, 'duration': 9.767}], 'summary': 'Focusing on adding value and solving problems for customers is abnormal, yet successful behavior in the market.', 'duration': 28.464, 'max_score': 595.826, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT8595826.jpg'}, {'end': 831.676, 'src': 'embed', 'start': 784.509, 'weight': 1, 'content': [{'end': 791.853, 'text': "When everyone's just making so much noise on all of these different social media networks, saying all of these different things,", 'start': 784.509, 'duration': 7.344}, {'end': 794.355, 'text': 'you need a way to be different.', 'start': 791.853, 'duration': 2.502}, {'end': 795.936, 'text': 'You need to be different.', 'start': 794.515, 'duration': 1.421}, {'end': 802.338, 'text': 'And being different is the second most important thing.', 'start': 796.656, 'duration': 5.682}, {'end': 804.579, 'text': 'after having a great product right?', 'start': 802.338, 'duration': 2.241}, {'end': 813.903, 'text': "If all you have is a great product, it doesn't matter if you suck at marketing and if you don't even appear that different, you will still win.", 'start': 804.979, 'duration': 8.924}, {'end': 817.784, 'text': 'The people who add the most value always win.', 'start': 814.783, 'duration': 3.001}, {'end': 819.805, 'text': 'There is no other case.', 'start': 817.984, 'duration': 1.821}, {'end': 821.952, 'text': "It's just a time thing.", 'start': 820.652, 'duration': 1.3}, {'end': 824.333, 'text': 'For the short term.', 'start': 822.893, 'duration': 1.44}, {'end': 828.855, 'text': 'people who are just good at marketing and good at looking like they add value.', 'start': 824.333, 'duration': 4.522}, {'end': 831.676, 'text': 'those people can make a decent living in the short term.', 'start': 828.855, 'duration': 2.821}], 'summary': 'Being different and adding value is crucial for success in marketing, even with a great product.', 'duration': 47.167, 'max_score': 784.509, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT8784509.jpg'}, {'end': 911.166, 'src': 'heatmap', 'start': 839.118, 'weight': 6, 'content': [{'end': 841.279, 'text': "It's the corrector of the marketplace.", 'start': 839.118, 'duration': 2.161}, {'end': 846.001, 'text': "And time, it comes in and it slaughters everyone that's pretending.", 'start': 841.759, 'duration': 4.242}, {'end': 851.216, 'text': "And the person that's left, the winner that takes all, is the one that adds the most value.", 'start': 846.835, 'duration': 4.381}, {'end': 856.557, 'text': "And so you want to make sure you're doing this, and then you want to make sure that you're differentiated.", 'start': 851.836, 'duration': 4.721}, {'end': 859.278, 'text': 'Like, think about this right now.', 'start': 857.777, 'duration': 1.501}, {'end': 870.8, 'text': 'If somebody is talking to you about your product or your service and they ask you hey, so what makes you different from these other three things?', 'start': 859.898, 'duration': 10.902}, {'end': 875.141, 'text': "And if you don't have a very good answer to that, then you're in trouble.", 'start': 871.62, 'duration': 3.521}, {'end': 880.516, 'text': "And you know what, you're in trouble really if people ask you that question in the first place.", 'start': 876.053, 'duration': 4.463}, {'end': 888.302, 'text': "Because you want to be in a position where you're so different that people don't even believe that you have any competitors.", 'start': 881.337, 'duration': 6.965}, {'end': 893.026, 'text': "They don't even see you in the same class as everybody else.", 'start': 889.403, 'duration': 3.623}, {'end': 902.173, 'text': 'And you need to be in one of these positions if you want to survive the current shifts that are going on in the marketplace.', 'start': 893.726, 'duration': 8.447}, {'end': 911.166, 'text': 'And so how do you do this? How do you actually be different? Well, ironically, you actually be different.', 'start': 903.173, 'duration': 7.993}], 'summary': 'In a competitive marketplace, adding the most value and differentiation is crucial for survival and success.', 'duration': 72.048, 'max_score': 839.118, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT8839118.jpg'}, {'end': 1229.877, 'src': 'embed', 'start': 1199.524, 'weight': 2, 'content': [{'end': 1200.564, 'text': "I haven't written any books.", 'start': 1199.524, 'duration': 1.04}, {'end': 1202.125, 'text': "I've spoken on zero stages.", 'start': 1200.624, 'duration': 1.501}, {'end': 1203.325, 'text': 'I attend no events.', 'start': 1202.205, 'duration': 1.12}, {'end': 1205.846, 'text': 'I am really, like, anti-famous.', 'start': 1203.825, 'duration': 2.021}, {'end': 1209.438, 'text': "And so instead what I've been focusing on is value.", 'start': 1207.156, 'duration': 2.282}, {'end': 1216.244, 'text': "And what's very interesting about this is if you focus on fame, you have nothing left to give to value.", 'start': 1210.339, 'duration': 5.905}, {'end': 1220.048, 'text': 'But if you forget about fame, you have everything to give to value.', 'start': 1216.825, 'duration': 3.223}, {'end': 1229.877, 'text': 'So because I chose not to focus on the fame, I had all of this energy and resource to channel in and concentrate on value.', 'start': 1220.749, 'duration': 9.128}], 'summary': 'Choosing to focus on value over fame resulted in energy and resources to concentrate on value.', 'duration': 30.353, 'max_score': 1199.524, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT81199524.jpg'}], 'start': 410.981, 'title': 'Product-centric strategy', 'summary': 'Emphasizes the significance of creating great products, adding tangible value, prioritizing quality and differentiation, and avoiding marketplace delusions for gaining market success and customer trust.', 'chapters': [{'end': 633.537, 'start': 410.981, 'title': 'Focus on great products, not just marketing', 'summary': 'Emphasizes the importance of focusing on creating great products and adding tangible value to customers, rather than relying solely on marketing tactics, as it has proven to be a more effective strategy in gaining market success and customer trust.', 'duration': 222.556, 'highlights': ['Focusing on creating great products and adding tangible value to customers is more effective than relying solely on marketing tactics. Emphasizes the importance of product quality and value creation over marketing, which has been proven to lead to market success and customer trust.', "The market has become more aware, looking at product quality and seeking proof through reviews and testimonials. Highlights the shift in the market's behavior towards evaluating product quality and seeking validation through reviews and testimonials.", 'Focusing on customers, adding value, and solving problems has been an abnormal behavior in the market. Stresses the abnormality of focusing on customers, adding value, and problem-solving in the current market environment.']}, {'end': 1286.142, 'start': 634.038, 'title': 'Business survival strategies', 'summary': 'Emphasizes the importance of focusing on product quality, differentiation, avoiding competition, and prioritizing value over fame, as well as the grim reality that time corrects marketplace delusions.', 'duration': 652.104, 'highlights': ['Focusing on product quality and adding value is crucial for survival in the marketplace. Investing time and effort in improving the quality of products and services, such as courses and coaching, is essential for long-term success in the market.', 'Differentiation is key; being different is as important as having a great product. Emphasizing the significance of being different and standing out in a crowded marketplace to survive current shifts and competition.', 'Competition is detrimental, and the focus should be on being in a class of your own. Highlighting the negative impact of competition and the importance of positioning oneself in a unique category to thrive in the marketplace.', 'Prioritizing value over fame is crucial for long-term success. Stressing the significance of prioritizing value over fame and emphasizing that success is not synonymous with fame.']}], 'duration': 875.161, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT8410981.jpg', 'highlights': ['Focusing on customers, adding value, and solving problems has been an abnormal behavior in the market.', 'Differentiation is key; being different is as important as having a great product.', 'Prioritizing value over fame is crucial for long-term success.', 'Focusing on creating great products and adding tangible value to customers is more effective than relying solely on marketing tactics.', 'Focusing on product quality and adding value is crucial for survival in the marketplace.', 'The market has become more aware, looking at product quality and seeking proof through reviews and testimonials.', 'Competition is detrimental, and the focus should be on being in a class of your own.']}, {'end': 2082.931, 'segs': [{'end': 1315.411, 'src': 'embed', 'start': 1286.302, 'weight': 1, 'content': [{'end': 1289.743, 'text': 'And the only ones left are the ones that are adding true value.', 'start': 1286.302, 'duration': 3.441}, {'end': 1292.264, 'text': 'And so focus on value.', 'start': 1290.583, 'duration': 1.681}, {'end': 1297.645, 'text': 'Number five, focus over diversification.', 'start': 1293.784, 'duration': 3.861}, {'end': 1299.906, 'text': 'Now this is another fascinating one.', 'start': 1298.426, 'duration': 1.48}, {'end': 1308.307, 'text': "You know, with technology and the modern world, we've seen a rise of all of these new social media platforms.", 'start': 1300.322, 'duration': 7.985}, {'end': 1315.411, 'text': "We've got YouTube, Facebook, and then on Facebook you've got a personal page, and then you've probably got a fan page,", 'start': 1308.647, 'duration': 6.764}], 'summary': 'Focus on adding true value and avoid over diversification in social media platforms.', 'duration': 29.109, 'max_score': 1286.302, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT81286302.jpg'}, {'end': 1426.308, 'src': 'embed', 'start': 1377.015, 'weight': 0, 'content': [{'end': 1381.439, 'text': "And what you'll learn is that good investors, they don't diversify.", 'start': 1377.015, 'duration': 4.424}, {'end': 1384.742, 'text': "Like, good entrepreneurs, they don't diversify.", 'start': 1381.959, 'duration': 2.783}, {'end': 1389.167, 'text': "Diversification is a strategy deployed by people who don't know what they're doing.", 'start': 1385.223, 'duration': 3.944}, {'end': 1399.231, 'text': 'Because, answer me this if you have something that works incredibly well your number one thing why would you dilute your investment into this thing?', 'start': 1389.867, 'duration': 9.364}, {'end': 1407.595, 'text': 'Why would you dilute your number one so that you can reallocate those resources into your number 30?', 'start': 1400.112, 'duration': 7.483}, {'end': 1408.415, 'text': 'Why would you do that?', 'start': 1407.595, 'duration': 0.82}, {'end': 1413.978, 'text': 'Why would you deliberately take away from the best thing and do more of the worst thing??', 'start': 1409.096, 'duration': 4.882}, {'end': 1416.112, 'text': "You wouldn't.", 'start': 1415.711, 'duration': 0.401}, {'end': 1421.807, 'text': "The only time people diversify is when they don't know what actually works.", 'start': 1416.593, 'duration': 5.214}, {'end': 1426.308, 'text': "And so we've been in a marketplace where people don't actually know what the thing is.", 'start': 1422.327, 'duration': 3.981}], 'summary': "Good investors and entrepreneurs don't diversify; it's a strategy for those who don't know what they're doing.", 'duration': 49.293, 'max_score': 1377.015, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT81377015.jpg'}, {'end': 1501.764, 'src': 'embed', 'start': 1468.945, 'weight': 3, 'content': [{'end': 1470.765, 'text': "You don't need to do lots of things.", 'start': 1468.945, 'duration': 1.82}, {'end': 1473.366, 'text': 'When you know what works, you can heavily concentrate.', 'start': 1470.805, 'duration': 2.561}, {'end': 1486.516, 'text': 'so i myself in my business i have one company, so i only have one business and within that one business i only have two products.', 'start': 1474.807, 'duration': 11.709}, {'end': 1492.281, 'text': 'and those two products they only have one funnel each and i only have one website,', 'start': 1486.516, 'duration': 5.765}, {'end': 1501.764, 'text': "right so just with those things i've been able to make around $30 million this year, 2018..", 'start': 1492.281, 'duration': 9.483}], 'summary': 'Focusing on one business with two products and one website led to $30 million in 2018.', 'duration': 32.819, 'max_score': 1468.945, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT81468945.jpg'}, {'end': 1724.555, 'src': 'heatmap', 'start': 1666.008, 'weight': 5, 'content': [{'end': 1671.771, 'text': 'But what most people are doing out there these days is putting all of their attention into all of the things that are not causal.', 'start': 1666.008, 'duration': 5.763}, {'end': 1676.353, 'text': 'And then they are putting nothing into any of the causal elements.', 'start': 1672.371, 'duration': 3.982}, {'end': 1679.115, 'text': 'So these people are very easy to beat.', 'start': 1676.914, 'duration': 2.201}, {'end': 1681.076, 'text': "They're incredibly easy to beat.", 'start': 1679.155, 'duration': 1.921}, {'end': 1682.917, 'text': 'They just ask for a beating.', 'start': 1681.316, 'duration': 1.601}, {'end': 1687.858, 'text': 'and that is why you need to focus.', 'start': 1683.857, 'duration': 4.001}, {'end': 1693.199, 'text': "now let's talk about number six your business can't scale.", 'start': 1687.858, 'duration': 5.341}, {'end': 1696.24, 'text': 'so i see a lot of people out there trying to scale their business.', 'start': 1693.199, 'duration': 3.041}, {'end': 1701.141, 'text': "yeah, man, i'm trying to scale, i'm trying to scale, but they just don't seem to be able to scale.", 'start': 1696.24, 'duration': 4.901}, {'end': 1707.503, 'text': "or maybe they do scale up, but then everything just blows out, it gets unprofitable, there's just chaos,", 'start': 1701.141, 'duration': 6.362}, {'end': 1712.964, 'text': 'and they end up kind of struggling out here and then just retreating back to fine and to their little cozy place.', 'start': 1707.503, 'duration': 5.461}, {'end': 1721.134, 'text': "And the reason why most people's businesses can't scale is because they are not systemized enough.", 'start': 1713.951, 'duration': 7.183}, {'end': 1724.555, 'text': 'You know, they rely on too many human components.', 'start': 1721.614, 'duration': 2.941}], 'summary': 'Focusing on causal elements is crucial for business scalability and success.', 'duration': 27.191, 'max_score': 1666.008, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT81666008.jpg'}, {'end': 1817.671, 'src': 'heatmap', 'start': 1742.422, 'weight': 4, 'content': [{'end': 1743.523, 'text': 'That is not how you scale.', 'start': 1742.422, 'duration': 1.101}, {'end': 1748.286, 'text': 'You need to have one good product that can last for years.', 'start': 1744.023, 'duration': 4.263}, {'end': 1750.267, 'text': 'grow year after year.', 'start': 1749.166, 'duration': 1.101}, {'end': 1757.19, 'text': "you know there's this delusion in the marketplace that you need to constantly come up with new products, new products, new products,", 'start': 1750.267, 'duration': 6.923}, {'end': 1764.975, 'text': 'and you need to constantly be creating new funnels for these new products like do a launch, do another launch, try this funnel, try that funnel.', 'start': 1757.19, 'duration': 7.785}, {'end': 1767.436, 'text': 'like this is the mass delusion out there.', 'start': 1764.975, 'duration': 2.461}, {'end': 1769.217, 'text': "you don't need to do that.", 'start': 1767.436, 'duration': 1.781}, {'end': 1771.338, 'text': 'you can use the same traffic source.', 'start': 1769.217, 'duration': 2.121}, {'end': 1774.299, 'text': "let's say it's Facebook Ads with the same funnel.", 'start': 1771.338, 'duration': 2.961}, {'end': 1781.098, 'text': "let's say it's a automated webinar funnel with the same product, the same course or the same service.", 'start': 1774.299, 'duration': 6.799}, {'end': 1789.202, 'text': 'And you can sell that same damn thing every day, every hour of every day, for years on end.', 'start': 1781.959, 'duration': 7.243}, {'end': 1798.875, 'text': "And if you don't believe me, then one of my products Consulting Accelerator I have been selling every single day for about four years now,", 'start': 1789.682, 'duration': 9.193}, {'end': 1802.438, 'text': "and I've been running ads every day and making money on that every day.", 'start': 1798.875, 'duration': 3.563}, {'end': 1804.64, 'text': 'Pretty much every single day.', 'start': 1802.578, 'duration': 2.062}, {'end': 1811.305, 'text': "there isn't an hour in a day, even in the middle of the night, even at 3 a.m. on Christmas, where that product isn't selling.", 'start': 1804.64, 'duration': 6.665}, {'end': 1817.671, 'text': "And I have one funnel, for a long time I had one traffic source, and it's always been one product.", 'start': 1812.046, 'duration': 5.625}], 'summary': "Focus on one high-quality product, use the same traffic source and funnel to sell it consistently for years, as demonstrated by the speaker's product consulting accelerator, sold every day for about four years.", 'duration': 75.249, 'max_score': 1742.422, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT81742422.jpg'}, {'end': 2032.854, 'src': 'embed', 'start': 2000.085, 'weight': 6, 'content': [{'end': 2003.248, 'text': "Like you, it's not about the landing page rate.", 'start': 2000.085, 'duration': 3.163}, {'end': 2006.991, 'text': "This isn't a competition of who's got the best landing page conversion rate.", 'start': 2003.668, 'duration': 3.323}, {'end': 2011.115, 'text': 'This is a cost to acquire a customer thing, right?', 'start': 2007.932, 'duration': 3.183}, {'end': 2018.427, 'text': 'And if you improve your landing page conversion rate, you can make your conversion rate to customers worse.', 'start': 2011.775, 'duration': 6.652}, {'end': 2020.188, 'text': "I've seen this happen all the time.", 'start': 2018.587, 'duration': 1.601}, {'end': 2026.711, 'text': "I've gotten my conversion rate on my landing page up to 40% and actually hurt sales and killed my whole funnel.", 'start': 2020.568, 'duration': 6.143}, {'end': 2032.854, 'text': "And at about 15% at this current place where it is, it's actually doing very well.", 'start': 2027.331, 'duration': 5.523}], 'summary': 'Improving landing page conversion rate may worsen customer conversion rate. 15% is performing well.', 'duration': 32.769, 'max_score': 2000.085, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82000085.jpg'}], 'start': 1286.302, 'title': 'Value over diversification', 'summary': 'Emphasizes the value of concentration over diversification in investments and resources, with examples highlighting the success achieved through focus in business, caution against diversification strategies, and the importance of understanding causal elements in business, while warning against delusional behavior and false advice from marketing gurus.', 'chapters': [{'end': 1426.308, 'start': 1286.302, 'title': 'Value over diversification', 'summary': "Emphasizes focusing on adding true value and avoiding diversification in investments and resources, as good investors and entrepreneurs prioritize concentration over diversification, and diversification is a strategy deployed by those who don't know what they're doing.", 'duration': 140.006, 'highlights': ["Good investors and entrepreneurs prioritize concentration over diversification, as diversification is a strategy deployed by those who don't know what they're doing.", 'Focusing on adding true value is essential, as only the ones adding true value remain in the marketplace.', 'Diversification dilutes investment into the best-performing asset by reallocating resources into less effective ones, making it an ineffective strategy for those who have identified the best-performing asset.']}, {'end': 2082.931, 'start': 1426.688, 'title': 'The power of focus in business', 'summary': "Stresses the importance of focus in business, emphasizing that success does not require doing multiple things, as exemplified by the speaker's $30 million revenue from one business, two products, and one website. the core skill in the modern world is the ability to ignore and not do many things, with a warning against diversification strategies. scaling a business is attributed to focusing on systemization and concentrating on one good product with a long-term sales approach, as opposed to constantly creating new products and funnels. the chapter emphasizes the need to avoid getting deluded by marketing gurus' false advice and the importance of understanding the causal elements in business. it also highlights the misconception about improving landing page conversion rates and its impact on actual sales, concluding with a caution against delusional behavior in business.", 'duration': 656.243, 'highlights': ["The speaker's business generated around $30 million in revenue in 2018, achieved through one business, two products, and one website. The speaker emphasizes the power of focus by highlighting the substantial revenue generated from a simple business model, contradicting the common belief that success requires pursuing multiple products and sales mechanisms.", 'The chapter warns against diversification strategies, emphasizing the need to ignore many things and focus on the core elements for success. The importance of focus is reiterated by cautioning against diversification strategies and emphasizing the significance of concentrating on the core elements for achieving success in business.', 'The chapter emphasizes the significance of systemization and focusing on one good product with a long-term sales approach for scaling a business, as opposed to constantly creating new products and funnels. The chapter stresses the importance of systemization and focusing on a single, high-quality product with a long-term sales approach as the key to scaling a business, contrasting the misconception of constantly creating new products and funnels.', "The chapter cautions against getting deluded by marketing gurus' false advice and stresses the importance of understanding the causal elements in business for success. The chapter highlights the need to avoid being misled by false advice from marketing gurus and emphasizes the significance of understanding the causal elements in business for achieving success.", 'The misconception about improving landing page conversion rates and its impact on actual sales is addressed, with a caution against delusional behavior in business. The chapter addresses the misconception about improving landing page conversion rates and its impact on actual sales, concluding with a caution against delusional behavior in business.']}], 'duration': 796.629, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT81286302.jpg', 'highlights': ["Good investors prioritize concentration over diversification, as diversification is a strategy deployed by those who don't know what they're doing.", 'Focusing on adding true value is essential, as only the ones adding true value remain in the marketplace.', 'Diversification dilutes investment into the best-performing asset by reallocating resources into less effective ones, making it an ineffective strategy for those who have identified the best-performing asset.', "The speaker's business generated around $30 million in revenue in 2018, achieved through one business, two products, and one website.", 'The chapter emphasizes the significance of systemization and focusing on one good product with a long-term sales approach for scaling a business, as opposed to constantly creating new products and funnels.', "The chapter cautions against getting deluded by marketing gurus' false advice and stresses the importance of understanding the causal elements in business for success.", 'The misconception about improving landing page conversion rates and its impact on actual sales is addressed, with a caution against delusional behavior in business.']}, {'end': 2423.36, 'segs': [{'end': 2227.156, 'src': 'heatmap', 'start': 2082.931, 'weight': 0, 'content': [{'end': 2089.212, 'text': 'delusional bubble is because these insane people have been teaching other people how to do stuff.', 'start': 2082.931, 'duration': 6.281}, {'end': 2091.612, 'text': 'Like, yeah, man, you need to split test everything.', 'start': 2089.732, 'duration': 1.88}, {'end': 2093.193, 'text': "Oh, it's only had 10 clicks.", 'start': 2091.632, 'duration': 1.561}, {'end': 2095.059, 'text': 'oh yeah, choose that option.', 'start': 2093.658, 'duration': 1.401}, {'end': 2097.26, 'text': "Like, it's insane.", 'start': 2095.498, 'duration': 1.762}, {'end': 2106.464, 'text': "Like, it's, in order to actually test something, sales need to occur and massive amounts of time need to occur.", 'start': 2098.06, 'duration': 8.404}, {'end': 2113.107, 'text': 'You know, a lot of the tests we do last two months and we spend a lot of money on traffic.', 'start': 2106.904, 'duration': 6.203}, {'end': 2121.131, 'text': 'You know, we get more than 1.3 million unique people to our funnel like every single month.', 'start': 2113.707, 'duration': 7.424}, {'end': 2125.549, 'text': "that's total visitors, and you know,", 'start': 2122.146, 'duration': 3.403}, {'end': 2134.157, 'text': 'it still takes us like two months to know for sure to know scientifically if option A is better than option B or B is better than A,', 'start': 2125.549, 'duration': 8.608}, {'end': 2137.039, 'text': "and so most people think they're doing all of these different tests.", 'start': 2134.157, 'duration': 2.882}, {'end': 2145.537, 'text': "most people think they're trying these different things, but they're not, and you simply cannot scale if you run a business like this.", 'start': 2137.039, 'duration': 8.498}, {'end': 2149.419, 'text': 'To scale, you need real simplicity.', 'start': 2145.977, 'duration': 3.442}, {'end': 2154.741, 'text': 'In order to scale, things must be simple, and things cannot be changing all the time.', 'start': 2149.859, 'duration': 4.882}, {'end': 2157.082, 'text': 'You need to have constant stuff.', 'start': 2155.101, 'duration': 1.981}, {'end': 2160.044, 'text': 'You need to have evergreen products and services.', 'start': 2157.362, 'duration': 2.682}, {'end': 2166.427, 'text': 'You need to be able to sell the same product every single day, all the time, with the same mechanism and the same traffic source.', 'start': 2160.344, 'duration': 6.083}, {'end': 2174.332, 'text': "if you don't have that sort of reliability and if that thing can't last for at least two, three years before it needs to be rebuilt,", 'start': 2166.827, 'duration': 7.505}, {'end': 2176.434, 'text': "you're never going to get to scale.", 'start': 2174.332, 'duration': 2.102}, {'end': 2183.439, 'text': "or if you have coaches inside your business who are doing like manual, one-on-one stuff, you're not going to be able to scale.", 'start': 2176.434, 'duration': 7.005}, {'end': 2186.661, 'text': "if you've got a lot of events, you're not going to be able to scale.", 'start': 2183.439, 'duration': 3.222}, {'end': 2190.643, 'text': "if there are any complexities in there, it won't scale.", 'start': 2186.661, 'duration': 3.982}, {'end': 2194.186, 'text': "if there's all these different bespoke human components, it won't scale.", 'start': 2190.643, 'duration': 3.543}, {'end': 2197.614, 'text': 'It needs to be dead simple.', 'start': 2195.313, 'duration': 2.301}, {'end': 2203.578, 'text': 'It needs to be systemized and it needs to be machined if you want any chance of ever scaling.', 'start': 2197.955, 'duration': 5.623}, {'end': 2211.443, 'text': "So now let's talk about number seven, systems and science.", 'start': 2206.44, 'duration': 5.003}, {'end': 2220.708, 'text': "So this is basically what everyone in the marketplace doesn't have and doesn't use is systems and science.", 'start': 2212.023, 'duration': 8.685}, {'end': 2224.835, 'text': 'You know, people run launches and a launch is a really bad idea.', 'start': 2221.314, 'duration': 3.521}, {'end': 2227.156, 'text': "It's like, Hey, let's make this whole product.", 'start': 2225.295, 'duration': 1.861}], 'summary': 'Testing and scaling in business require simplicity, consistency, and evergreen products. systems and science are essential for scaling.', 'duration': 74.151, 'max_score': 2082.931, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82082931.jpg'}, {'end': 2227.156, 'src': 'embed', 'start': 2197.955, 'weight': 2, 'content': [{'end': 2203.578, 'text': 'It needs to be systemized and it needs to be machined if you want any chance of ever scaling.', 'start': 2197.955, 'duration': 5.623}, {'end': 2211.443, 'text': "So now let's talk about number seven, systems and science.", 'start': 2206.44, 'duration': 5.003}, {'end': 2220.708, 'text': "So this is basically what everyone in the marketplace doesn't have and doesn't use is systems and science.", 'start': 2212.023, 'duration': 8.685}, {'end': 2224.835, 'text': 'You know, people run launches and a launch is a really bad idea.', 'start': 2221.314, 'duration': 3.521}, {'end': 2227.156, 'text': "It's like, Hey, let's make this whole product.", 'start': 2225.295, 'duration': 1.861}], 'summary': 'Implementing systems and science is crucial for scaling in the marketplace.', 'duration': 29.201, 'max_score': 2197.955, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82197955.jpg'}, {'end': 2398.625, 'src': 'embed', 'start': 2375.147, 'weight': 4, 'content': [{'end': 2381.691, 'text': "And what a company really is, is it's like a cybernetic collective of humans and machines.", 'start': 2375.147, 'duration': 6.544}, {'end': 2391.116, 'text': "And what I mean by that is you know, you've got yourself, you've got your team and then you've got your technology and your systems that you're using.", 'start': 2382.491, 'duration': 8.625}, {'end': 2398.625, 'text': 'And the combination of all these humans, all these systems and all these machines and technology, this is a business.', 'start': 2391.923, 'duration': 6.702}], 'summary': 'A company is a cybernetic collective of humans and machines, combining people, systems, and technology.', 'duration': 23.478, 'max_score': 2375.147, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82375147.jpg'}], 'start': 2082.931, 'title': 'Challenges and scaling in marketing', 'summary': 'Discusses the challenges of split testing, emphasizing the need for sales to occur and the significant time and traffic investment. it also highlights the importance of simplicity, evergreen products, systemization, and a scientific approach in scaling a business, with an example of 1.3 million unique monthly visitors and a two-month testing period, and the necessity of reliable, scalable processes in the marketplace.', 'chapters': [{'end': 2134.157, 'start': 2082.931, 'title': 'Challenges of split testing in marketing', 'summary': 'Discusses the challenges of split testing in marketing, highlighting the need for sales to occur and the significant time and traffic investment required, citing an example of 1.3 million unique monthly visitors and a two-month testing period.', 'duration': 51.226, 'highlights': ['Split testing in marketing requires sales to occur and significant time investment, exemplified by a two-month testing period and more than 1.3 million unique monthly visitors to the funnel.', 'Insane advice from some individuals advocating split testing with minimal data, such as 10 clicks, without considering the need for sales to validate the tests.']}, {'end': 2423.36, 'start': 2134.157, 'title': 'Scaling a business with simplicity and systems', 'summary': 'Emphasizes the importance of simplicity, evergreen products, systemization, and scientific approach in scaling a business, highlighting the necessity of reliable, scalable processes and the lack of understanding of numbers and systems in the marketplace.', 'duration': 289.203, 'highlights': ['The necessity of reliable, scalable processes and the lack of understanding of numbers and systems in the marketplace. The importance of having constant, evergreen products and services for scaling a business, and the lack of understanding of numbers and systems in the marketplace, even among those in the seven figures.', 'The emphasis on simplicity, evergreen products, systemization, and scientific approach in scaling a business. The need for simplicity, evergreen products, systemization, and a scientific approach in scaling a business, with an emphasis on having a system for everything and approaching business like a scientist.', 'The combination of humans, systems, and technology as the essence of a business. Highlighting the essence of a business as a cybernetic collective of humans and machines, emphasizing the importance of combining man and machine together and approaching business like a scientist.']}], 'duration': 340.429, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82082931.jpg', 'highlights': ['Split testing in marketing requires sales to occur and significant time investment, exemplified by a two-month testing period and more than 1.3 million unique monthly visitors to the funnel.', 'The emphasis on simplicity, evergreen products, systemization, and scientific approach in scaling a business.', 'The necessity of reliable, scalable processes and the lack of understanding of numbers and systems in the marketplace.', 'Insane advice from some individuals advocating split testing with minimal data, such as 10 clicks, without considering the need for sales to validate the tests.', 'The combination of humans, systems, and technology as the essence of a business.']}, {'end': 2711.972, 'segs': [{'end': 2445.491, 'src': 'embed', 'start': 2424.322, 'weight': 2, 'content': [{'end': 2434.353, 'text': "And what I see in the marketplace today, which is responsible for a lot of failure and misery, is people who just don't think properly.", 'start': 2424.322, 'duration': 10.031}, {'end': 2440.91, 'text': "Right? They just, they're used to just running these promotions, making all of this noise and some sales come in here and there.", 'start': 2434.929, 'duration': 5.981}, {'end': 2443.531, 'text': "They don't really know what noise they're making.", 'start': 2441.21, 'duration': 2.321}, {'end': 2445.491, 'text': "that's making that sale come in.", 'start': 2443.531, 'duration': 1.96}], 'summary': 'Many in the marketplace lack proper thinking, leading to failure and misery.', 'duration': 21.169, 'max_score': 2424.322, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82424322.jpg'}, {'end': 2494.892, 'src': 'embed', 'start': 2464.518, 'weight': 0, 'content': [{'end': 2468.101, 'text': "i'm worn out, and this is what happens to everybody.", 'start': 2464.518, 'duration': 3.583}, {'end': 2474.826, 'text': "and then the market moves and then their noise making isn't enough anymore, and then they get cut right.", 'start': 2468.101, 'duration': 6.725}, {'end': 2477.308, 'text': 'you need to be scientific about things.', 'start': 2474.826, 'duration': 2.482}, {'end': 2482.372, 'text': 'you need to find the causal elements that create the effects.', 'start': 2477.308, 'duration': 5.064}, {'end': 2487.21, 'text': 'you need to know where to push to make the needle move.', 'start': 2482.372, 'duration': 4.838}, {'end': 2490.451, 'text': 'you need to know these things and you need to know them well.', 'start': 2487.21, 'duration': 3.241}, {'end': 2494.892, 'text': 'and then, when you find these things, they should be your central points of focus.', 'start': 2490.451, 'duration': 4.441}], 'summary': 'Be scientific, find causal elements, know where to push to make the needle move.', 'duration': 30.374, 'max_score': 2464.518, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82464518.jpg'}, {'end': 2535.939, 'src': 'embed', 'start': 2510.534, 'weight': 3, 'content': [{'end': 2518.573, 'text': "and it's because i've approached things like a scientist and like a systems engineer instead of a promoter and a noisemaker.", 'start': 2510.534, 'duration': 8.039}, {'end': 2527.997, 'text': 'And if you want to survive in this current market and where the market is going, you need to evolve and adapt and get more like this.', 'start': 2519.413, 'duration': 8.584}, {'end': 2532.999, 'text': "You know, it's not enough anymore to just stand in front of a whiteboard and be charismatic.", 'start': 2528.017, 'duration': 4.982}, {'end': 2535.939, 'text': 'You know, before, in the cowboy era,', 'start': 2533.677, 'duration': 2.262}], 'summary': 'Adapt and evolve in the current market by embracing a scientific and systems engineering approach, rather than relying solely on charisma and traditional methods.', 'duration': 25.405, 'max_score': 2510.534, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82510534.jpg'}, {'end': 2598.62, 'src': 'embed', 'start': 2562.059, 'weight': 1, 'content': [{'end': 2563.5, 'text': 'These things are perceptions.', 'start': 2562.059, 'duration': 1.441}, {'end': 2568.073, 'text': "right, and they're things that kind of.", 'start': 2564.011, 'duration': 4.062}, {'end': 2570.794, 'text': "they're things that aren't real.", 'start': 2568.073, 'duration': 2.721}, {'end': 2578.578, 'text': "and what's happened is the market has evolved and now people look at and they're able to identify and find what is real.", 'start': 2570.794, 'duration': 7.784}, {'end': 2583.501, 'text': 'and a lot of these people who are masters of masters of perception, they are not masters of reality.', 'start': 2578.578, 'duration': 4.923}, {'end': 2589.255, 'text': 'and the markets shifted and now the tables have turned against them.', 'start': 2584.352, 'duration': 4.903}, {'end': 2598.62, 'text': "So you need to focus on this stuff, because the people who focus on this stuff they're able to beat you in options when buying traffic.", 'start': 2589.715, 'duration': 8.905}], 'summary': 'Market has shifted, focus on real over perceptions to succeed in options.', 'duration': 36.561, 'max_score': 2562.059, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82562059.jpg'}, {'end': 2643.328, 'src': 'embed', 'start': 2616.357, 'weight': 4, 'content': [{'end': 2619.661, 'text': "And unless you adapt and change, you're going to get left behind.", 'start': 2616.357, 'duration': 3.304}, {'end': 2625.808, 'text': 'Then the eighth thing is you need a full stack brain.', 'start': 2619.681, 'duration': 6.127}, {'end': 2635.198, 'text': 'So what do I mean by this? Well, in the current marketplace, what I see is a lot of people who have single skills.', 'start': 2626.488, 'duration': 8.71}, {'end': 2638.544, 'text': "And, you know, I don't really blame them.", 'start': 2636.582, 'duration': 1.962}, {'end': 2643.328, 'text': 'I mean, I blame a lot of the people that have been creating courses and our education systems and things like this.', 'start': 2638.564, 'duration': 4.764}], 'summary': 'Adapt and change to avoid being left behind in the current marketplace with a full stack brain.', 'duration': 26.971, 'max_score': 2616.357, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82616357.jpg'}], 'start': 2424.322, 'title': 'Market success and perception', 'summary': 'Emphasizes the scientific approach to marketing, enabling exponential growth, and discusses the power of understanding real factors over perceptions, emphasizing the necessity of a comprehensive skill set for thriving in the marketplace.', 'chapters': [{'end': 2561.358, 'start': 2424.322, 'title': 'Scientific approach to market success', 'summary': 'Emphasizes the importance of a scientific approach to marketing, focusing on finding causal elements and knowing where to push to make the needle move, which has enabled the speaker to grow exponentially while others in the market have suffered.', 'duration': 137.036, 'highlights': ['Emphasizing the need for a scientific approach to marketing, focusing on finding causal elements that create effects and knowing where to push to make the needle move, which has enabled the speaker to grow exponentially over the past few years.', 'Highlighting the ineffectiveness of simply making noise and running promotions without understanding the causal elements that lead to sales, leading to exhaustion and inability to scale.', 'Stressing the need to evolve and adapt to the current market by approaching marketing like a scientist and systems engineer, rather than solely relying on charisma and noise-making.', "Drawing attention to the shift from the previous 'cowboy era' where charisma and noise-making were sufficient for marketing success, to the current market where a scientific approach is essential for survival."]}, {'end': 2711.972, 'start': 2562.059, 'title': 'The power of perception in modern markets', 'summary': 'Discusses the evolving market dynamics, emphasizing the importance of understanding real factors over perceptions, as mastering these can lead to better results in options, conversion rates, and customer acquisition. it also highlights the necessity of having a comprehensive skill set, rather than specializing in isolated areas, to thrive in the current marketplace.', 'duration': 149.913, 'highlights': ['Understanding real factors over perceptions is crucial in the evolving market dynamics. The chapter emphasizes the significance of focusing on real factors rather than perceptions in the evolving market, as those who master these are able to outperform in options, conversion rates, and customer acquisition.', 'Adapting and comprehending the market changes is essential to avoid being left behind. The chapter stresses the importance of adaptation to the changing market landscape, highlighting that failure to do so will result in being left behind in the industry.', 'Having a comprehensive skill set is crucial to succeed in the current marketplace. The chapter underscores the necessity of possessing a full stack brain with diverse skills, rather than specializing in isolated areas, to thrive in the current marketplace.']}], 'duration': 287.65, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82424322.jpg', 'highlights': ['Emphasizing the need for a scientific approach to marketing, focusing on finding causal elements that create effects and knowing where to push to make the needle move, which has enabled the speaker to grow exponentially over the past few years.', 'Understanding real factors over perceptions is crucial in the evolving market dynamics. The chapter emphasizes the significance of focusing on real factors rather than perceptions in the evolving market, as those who master these are able to outperform in options, conversion rates, and customer acquisition.', 'Highlighting the ineffectiveness of simply making noise and running promotions without understanding the causal elements that lead to sales, leading to exhaustion and inability to scale.', 'Stressing the need to evolve and adapt to the current market by approaching marketing like a scientist and systems engineer, rather than solely relying on charisma and noise-making.', 'Adapting and comprehending the market changes is essential to avoid being left behind. The chapter stresses the importance of adaptation to the changing market landscape, highlighting that failure to do so will result in being left behind in the industry.', "Drawing attention to the shift from the previous 'cowboy era' where charisma and noise-making were sufficient for marketing success, to the current market where a scientific approach is essential for survival.", 'Having a comprehensive skill set is crucial to succeed in the current marketplace. The chapter underscores the necessity of possessing a full stack brain with diverse skills, rather than specializing in isolated areas, to thrive in the current marketplace.']}, {'end': 3113.868, 'segs': [{'end': 2815.167, 'src': 'heatmap', 'start': 2723.803, 'weight': 0.778, 'content': [{'end': 2732.229, 'text': "if you think any fad gimmick or little technology widget is going to save your business, then you're wrong.", 'start': 2723.803, 'duration': 8.426}, {'end': 2739.714, 'text': 'the only things that are going to make your business thrive and survive and all of this is great products and services,', 'start': 2732.229, 'duration': 7.485}, {'end': 2751.329, 'text': 'differentiation and scientific thinking, incredibly efficient and error-free systems and reliable systems and consistent systems,', 'start': 2739.714, 'duration': 11.615}, {'end': 2755.872, 'text': 'scientific thinking and also a full-stack brain.', 'start': 2751.329, 'duration': 4.543}, {'end': 2764.077, 'text': "And what a full-stack brain really is, is it's knowing everything about everything within business.", 'start': 2756.412, 'duration': 7.665}, {'end': 2770.461, 'text': 'And what I mean by that is instead of just being knowing sales, or instead of just knowing how to speak,', 'start': 2764.757, 'duration': 5.704}, {'end': 2775.824, 'text': 'or instead of just knowing chatbots or how to do ads or how to do copywriting, you know how to do all of it.', 'start': 2770.461, 'duration': 5.363}, {'end': 2781.487, 'text': "So you don't have to just do your little bit and then not know anything else.", 'start': 2776.784, 'duration': 4.703}, {'end': 2787.39, 'text': "And so that's what I've had to learn, is I've had to pretty much learn how to do all of these different things.", 'start': 2782.487, 'duration': 4.903}, {'end': 2793.533, 'text': "So I've learned copywriting, sales, I've learned marketing, Facebook ads, funnels, conversion rates, probabilities.", 'start': 2787.89, 'duration': 5.643}, {'end': 2795.935, 'text': "I've learned accounting, accrual and cash base.", 'start': 2793.914, 'duration': 2.021}, {'end': 2801.978, 'text': "I've learned taxes across different countries and internationally, corporate structures so I can structure things efficiently.", 'start': 2796.235, 'duration': 5.743}, {'end': 2804.459, 'text': 'And also, more than that,', 'start': 2802.598, 'duration': 1.861}, {'end': 2815.167, 'text': 'a lot about systems and system design and how to really engineer systems so that I can get incredible efficiency and reliability out of them.', 'start': 2805.845, 'duration': 9.322}], 'summary': 'Thrive with great products, efficient systems, and full-stack knowledge of business operations.', 'duration': 91.364, 'max_score': 2723.803, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82723803.jpg'}, {'end': 2781.487, 'src': 'embed', 'start': 2732.229, 'weight': 0, 'content': [{'end': 2739.714, 'text': 'the only things that are going to make your business thrive and survive and all of this is great products and services,', 'start': 2732.229, 'duration': 7.485}, {'end': 2751.329, 'text': 'differentiation and scientific thinking, incredibly efficient and error-free systems and reliable systems and consistent systems,', 'start': 2739.714, 'duration': 11.615}, {'end': 2755.872, 'text': 'scientific thinking and also a full-stack brain.', 'start': 2751.329, 'duration': 4.543}, {'end': 2764.077, 'text': "And what a full-stack brain really is, is it's knowing everything about everything within business.", 'start': 2756.412, 'duration': 7.665}, {'end': 2770.461, 'text': 'And what I mean by that is instead of just being knowing sales, or instead of just knowing how to speak,', 'start': 2764.757, 'duration': 5.704}, {'end': 2775.824, 'text': 'or instead of just knowing chatbots or how to do ads or how to do copywriting, you know how to do all of it.', 'start': 2770.461, 'duration': 5.363}, {'end': 2781.487, 'text': "So you don't have to just do your little bit and then not know anything else.", 'start': 2776.784, 'duration': 4.703}], 'summary': 'To thrive, businesses need great products, efficient systems, and a full-stack brain.', 'duration': 49.258, 'max_score': 2732.229, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82732229.jpg'}, {'end': 2985.817, 'src': 'heatmap', 'start': 2940.273, 'weight': 0.729, 'content': [{'end': 2942.534, 'text': 'You need to understand your accounting systems that you have.', 'start': 2940.273, 'duration': 2.261}, {'end': 2947.896, 'text': "Because if you don't have good accounting systems, then you're not going to know your numbers.", 'start': 2942.994, 'duration': 4.902}, {'end': 2954.223, 'text': 'Because in order for one to know their numbers, they need to know accrual and cash based accounting.', 'start': 2948.676, 'duration': 5.547}, {'end': 2958.105, 'text': "So I can tell very quickly, if somebody doesn't know their numbers,", 'start': 2954.643, 'duration': 3.462}, {'end': 2966.77, 'text': 'by just doing a quick little quiz on them about whether they know the difference between cash and accrual based accounting and the systems that they keep within their business to measure both of these ledgers.', 'start': 2958.105, 'duration': 8.665}, {'end': 2971.933, 'text': 'And within about three questions and about 45 seconds,', 'start': 2967.49, 'duration': 4.443}, {'end': 2975.855, 'text': "I can tell that pretty much nobody knows what the hell they're doing when it comes to their numbers.", 'start': 2971.933, 'duration': 3.922}, {'end': 2979.033, 'text': 'And so this is what I mean about becoming full stack.', 'start': 2976.471, 'duration': 2.562}, {'end': 2981.555, 'text': 'You need to learn the accounting part.', 'start': 2979.393, 'duration': 2.162}, {'end': 2985.817, 'text': 'You need to learn the problem solving part.', 'start': 2981.835, 'duration': 3.982}], 'summary': 'Understanding accounting systems is crucial for knowing numbers; lack of knowledge evident in quick quiz.', 'duration': 45.544, 'max_score': 2940.273, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82940273.jpg'}, {'end': 2975.855, 'src': 'embed', 'start': 2948.676, 'weight': 3, 'content': [{'end': 2954.223, 'text': 'Because in order for one to know their numbers, they need to know accrual and cash based accounting.', 'start': 2948.676, 'duration': 5.547}, {'end': 2958.105, 'text': "So I can tell very quickly, if somebody doesn't know their numbers,", 'start': 2954.643, 'duration': 3.462}, {'end': 2966.77, 'text': 'by just doing a quick little quiz on them about whether they know the difference between cash and accrual based accounting and the systems that they keep within their business to measure both of these ledgers.', 'start': 2958.105, 'duration': 8.665}, {'end': 2971.933, 'text': 'And within about three questions and about 45 seconds,', 'start': 2967.49, 'duration': 4.443}, {'end': 2975.855, 'text': "I can tell that pretty much nobody knows what the hell they're doing when it comes to their numbers.", 'start': 2971.933, 'duration': 3.922}], 'summary': 'Understanding cash and accrual accounting is key to knowing business numbers.', 'duration': 27.179, 'max_score': 2948.676, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82948676.jpg'}, {'end': 3010.73, 'src': 'embed', 'start': 2988.239, 'weight': 4, 'content': [{'end': 2999.507, 'text': 'You need to really work on your identity and your self-awareness and your self-control and your habits and your biases and your belief systems.', 'start': 2988.239, 'duration': 11.268}, {'end': 3006.269, 'text': 'you need to work on all of these things as well, as you need to know a lot of different business disciplines and a lot of different processes,', 'start': 2999.847, 'duration': 6.422}, {'end': 3010.73, 'text': 'and how all of these things interconnect and output on the balance sheet and P&L,', 'start': 3006.269, 'duration': 4.461}], 'summary': 'Improve identity, self-awareness, self-control, habits, biases, belief systems, and business disciplines to understand interconnections and financial impact.', 'duration': 22.491, 'max_score': 2988.239, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82988239.jpg'}, {'end': 3102.264, 'src': 'embed', 'start': 3070.688, 'weight': 6, 'content': [{'end': 3077.11, 'text': "it's not to go and work with this person or this person, or hire this expert in or this agency, or outsource this piece.", 'start': 3070.688, 'duration': 6.422}, {'end': 3078.649, 'text': "It isn't to do that.", 'start': 3077.648, 'duration': 1.001}, {'end': 3082.031, 'text': 'You have to learn this stuff yourself.', 'start': 3079.069, 'duration': 2.962}, {'end': 3085.233, 'text': "I'm not saying you can't have a team and you can't delegate.", 'start': 3082.791, 'duration': 2.442}, {'end': 3086.614, 'text': 'You absolutely should have a team.', 'start': 3085.273, 'duration': 1.341}, {'end': 3088.555, 'text': "People who don't hire teams are stupid.", 'start': 3086.914, 'duration': 1.641}, {'end': 3092.717, 'text': 'If you want to build long-lasting value, you must have a team.', 'start': 3090.276, 'duration': 2.441}, {'end': 3102.264, 'text': "But what I'm saying is that great leaders and great entrepreneurs, they know everything so that they know how the overall machine works.", 'start': 3093.518, 'duration': 8.746}], 'summary': 'Great leaders know how the overall machine works; must learn key aspects.', 'duration': 31.576, 'max_score': 3070.688, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT83070688.jpg'}], 'start': 2712.393, 'title': 'Full-stack business knowledge', 'summary': 'Emphasizes the importance of having a full-stack knowledge of all aspects of business, including product quality, efficient systems, and diverse skills, to ensure business success and survival in the competitive market. it also highlights the significance of being a full stack entrepreneur by understanding accounting, problem-solving, mindset, and various business processes to make informed decisions and avoid relying solely on external experts.', 'chapters': [{'end': 2926.1, 'start': 2712.393, 'title': 'Importance of full-stack business knowledge', 'summary': 'Emphasizes the importance of having a full-stack knowledge of all aspects of business, including product quality, efficient systems, and diverse skills, to ensure business success and survival in the competitive market.', 'duration': 213.707, 'highlights': ['Successful business requires great products, efficient and reliable systems, and full-stack knowledge of all business aspects. The key to business success lies in having great products, efficient and reliable systems, and full-stack knowledge of all business aspects.', 'Full-stack knowledge encompasses diverse skills such as sales, marketing, accounting, system design, and problem-solving. Full-stack knowledge includes diverse skills such as sales, marketing, accounting, system design, and problem-solving, which are essential for business success.', 'Limited focus on a single skill, such as marketing, can hinder business survival and success. Focusing solely on a single skill, such as marketing, can hinder business survival and success, emphasizing the need for a full-stack approach.']}, {'end': 3113.868, 'start': 2926.949, 'title': 'Becoming a full stack entrepreneur', 'summary': 'Emphasizes the importance of being a full stack entrepreneur by understanding accounting, problem-solving, mindset, and various business processes to make informed decisions and avoid relying solely on external experts.', 'duration': 186.919, 'highlights': ['One must learn accounting including accrual and cash-based accounting, understanding accounting systems, and the importance of knowing the numbers. Importance of understanding accrual and cash-based accounting and accounting systems.', 'Emphasizes the need to have a solid mindset, work on identity, self-awareness, self-control, habits, biases, and belief systems. Importance of developing a solid mindset and self-awareness.', 'Stresses the significance of knowing different business disciplines, processes, and their interconnections to make the business perform better. Importance of understanding different business processes and their interconnections.', 'Advises against solely relying on external experts and emphasizes the importance of learning these aspects oneself, while still advocating for building a team. Importance of not solely relying on external experts and the need to build a team.']}], 'duration': 401.475, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT82712393.jpg', 'highlights': ['Successful business requires great products, efficient and reliable systems, and full-stack knowledge of all business aspects.', 'Full-stack knowledge encompasses diverse skills such as sales, marketing, accounting, system design, and problem-solving.', 'Limited focus on a single skill, such as marketing, can hinder business survival and success.', 'One must learn accounting including accrual and cash-based accounting, understanding accounting systems, and the importance of knowing the numbers.', 'Emphasizes the need to have a solid mindset, work on identity, self-awareness, self-control, habits, biases, and belief systems.', 'Stresses the significance of knowing different business disciplines, processes, and their interconnections to make the business perform better.', 'Advises against solely relying on external experts and emphasizes the importance of learning these aspects oneself, while still advocating for building a team.']}, {'end': 4198.734, 'segs': [{'end': 3146.497, 'src': 'embed', 'start': 3116.969, 'weight': 0, 'content': [{'end': 3120.75, 'text': 'And then number nine is how to survive the culling.', 'start': 3116.969, 'duration': 3.781}, {'end': 3122.924, 'text': 'So, throughout this video,', 'start': 3121.403, 'duration': 1.521}, {'end': 3132.791, 'text': "I've explained to you how the tectonic plates beneath this industry have shifted and how people are getting taken out in the middle of the night.", 'start': 3122.924, 'duration': 9.867}, {'end': 3139.495, 'text': "and it's just sweeping through and it's taking more and more people, and it's going to continue in this fashion.", 'start': 3132.791, 'duration': 6.704}, {'end': 3146.497, 'text': "in fact, it's going to accelerate, Because I'm personally betting more and trying to push this thing further.", 'start': 3139.495, 'duration': 7.002}], 'summary': 'The industry is experiencing a drastic shift, leading to an acceleration in the culling of people.', 'duration': 29.528, 'max_score': 3116.969, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT83116969.jpg'}, {'end': 3313.893, 'src': 'embed', 'start': 3262.775, 'weight': 2, 'content': [{'end': 3264.236, 'text': 'We create entrepreneurs.', 'start': 3262.775, 'duration': 1.461}, {'end': 3269.999, 'text': 'We create people that add value and create systems and think scientifically.', 'start': 3264.816, 'duration': 5.183}, {'end': 3275.362, 'text': 'and are able to make money over the long term and succeed over the long term.', 'start': 3270.698, 'duration': 4.664}, {'end': 3278.044, 'text': "And so that's really what Uplevel's all about.", 'start': 3276.122, 'duration': 1.922}, {'end': 3284.148, 'text': 'We teach you how to create not just a good product, but the best product.', 'start': 3278.364, 'duration': 5.784}, {'end': 3288.691, 'text': 'We show you how to really set a new standard in your industry.', 'start': 3284.408, 'duration': 4.283}, {'end': 3298.839, 'text': "We also show you how to transcend your current marketplace, where it's probably a red sea of sharks that aren't even differentiated,", 'start': 3290.253, 'duration': 8.586}, {'end': 3305.666, 'text': 'And we show you how to find a blue ocean and how to really differentiate yourself, which is absolutely needed.', 'start': 3299.4, 'duration': 6.266}, {'end': 3313.893, 'text': 'And we also show you how to focus on value and avoid fame and what the value tasks really are.', 'start': 3307.127, 'duration': 6.766}], 'summary': 'Uplevel teaches entrepreneurs to create value, differentiate in a crowded market, and focus on long-term success.', 'duration': 51.118, 'max_score': 3262.775, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT83262775.jpg'}, {'end': 3453.609, 'src': 'embed', 'start': 3422.936, 'weight': 1, 'content': [{'end': 3428.139, 'text': "You've got to get yourself away from doing everything, and you have to gain some focus.", 'start': 3422.936, 'duration': 5.203}, {'end': 3431.32, 'text': 'Focus is everything.', 'start': 3429.299, 'duration': 2.021}, {'end': 3440.28, 'text': 'And in the Uplevel Consulting Program, we show you how to develop laser-like focus on those causal elements and unleash everything on there.', 'start': 3431.921, 'duration': 8.359}, {'end': 3443.322, 'text': "We'll show you how to really concentrate your efforts.", 'start': 3440.741, 'duration': 2.581}, {'end': 3447.005, 'text': "So if you've got lots of different products, lots of different funnels, lots of different everything,", 'start': 3443.362, 'duration': 3.643}, {'end': 3453.609, 'text': "we'll show you how to really simplify it and boil it down and consolidate it into some manageable things.", 'start': 3447.005, 'duration': 6.604}], 'summary': 'In the uplevel consulting program, gain laser-like focus on causal elements and simplify efforts to manageable things.', 'duration': 30.673, 'max_score': 3422.936, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT83422936.jpg'}, {'end': 3499.883, 'src': 'embed', 'start': 3464.392, 'weight': 5, 'content': [{'end': 3469.46, 'text': "I can show you how to get up to the point where I'm at now, which is like $30 million a year.", 'start': 3464.392, 'duration': 5.068}, {'end': 3473.407, 'text': 'And we know a lot about scaling.', 'start': 3470.141, 'duration': 3.266}, {'end': 3478.595, 'text': "I've put more than 1.5 million people through an automated webinar.", 'start': 3474.068, 'duration': 4.527}, {'end': 3485.829, 'text': 'we buy like 1.2 million clicks a month every month for like three years straight,', 'start': 3480.244, 'duration': 5.585}, {'end': 3499.883, 'text': "and I've spent about six to seven million dollars on paid ads and I've advertised every hour of every day for the last four years or something,", 'start': 3485.829, 'duration': 14.054}], 'summary': 'Achieved $30 million yearly revenue, 1.5 million in webinars, 1.2 million clicks monthly for 3 years, spent $6-7 million on ads.', 'duration': 35.491, 'max_score': 3464.392, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT83464392.jpg'}, {'end': 3625.891, 'src': 'embed', 'start': 3599.831, 'weight': 6, 'content': [{'end': 3606.693, 'text': 'How do you actually assign values to each of those things and then make trade-off decisions about which one to focus on?', 'start': 3599.831, 'duration': 6.862}, {'end': 3608.893, 'text': "Well, I've got systems for all of that.", 'start': 3607.153, 'duration': 1.74}, {'end': 3610.413, 'text': 'Algorithms even.', 'start': 3609.613, 'duration': 0.8}, {'end': 3619.235, 'text': 'Numerical, precise tools that we can show you so that you can calm the chaos, get laser focused,', 'start': 3610.733, 'duration': 8.502}, {'end': 3625.891, 'text': 'use systems everywhere and be scientific instead of like just charismatic.', 'start': 3619.235, 'duration': 6.656}], 'summary': 'Use algorithms and numerical tools to make trade-off decisions and get laser focused.', 'duration': 26.06, 'max_score': 3599.831, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT83599831.jpg'}, {'end': 3879.457, 'src': 'embed', 'start': 3853.211, 'weight': 8, 'content': [{'end': 3861.34, 'text': 'Literally. I even show you in this program how to hire a chef so that you can get the chef to cook meals for you instead of you cooking them for yourself.', 'start': 3853.211, 'duration': 8.129}, {'end': 3865.565, 'text': "Because it's hugely inefficient to make your own food and go to the supermarket.", 'start': 3861.921, 'duration': 3.644}, {'end': 3867.427, 'text': 'So, you know, I hired a chef.', 'start': 3865.986, 'duration': 1.441}, {'end': 3869.45, 'text': 'It was one of the smartest business decisions ever.', 'start': 3867.447, 'duration': 2.003}, {'end': 3874.155, 'text': 'And what I did is I put together instructions on how to hire your own chef.', 'start': 3869.95, 'duration': 4.205}, {'end': 3879.457, 'text': 'And more than that, I even show you what meals to give to the chef.', 'start': 3874.713, 'duration': 4.744}], 'summary': "Hiring a chef can save time and increase efficiency in meal preparation, as exemplified by the speaker's experience.", 'duration': 26.246, 'max_score': 3853.211, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT83853211.jpg'}, {'end': 3955.007, 'src': 'embed', 'start': 3923.831, 'weight': 7, 'content': [{'end': 3926.753, 'text': "And that is what you'll find in the Uplevel program.", 'start': 3923.831, 'duration': 2.922}, {'end': 3930.215, 'text': 'And we will teach you how to become truly full stack.', 'start': 3927.293, 'duration': 2.922}, {'end': 3939.114, 'text': 'And in this modern day, having focus, being disciplined, being full stack, knowing systems,', 'start': 3930.756, 'duration': 8.358}, {'end': 3947.06, 'text': 'thinking scientifically and focusing on value and good products and good services is a deadly combination.', 'start': 3939.114, 'duration': 7.946}, {'end': 3948.241, 'text': 'It is lethal.', 'start': 3947.521, 'duration': 0.72}, {'end': 3955.007, 'text': 'And I do not wish for you to be on the other side of somebody using that against you.', 'start': 3949.242, 'duration': 5.765}], 'summary': 'Uplevel program teaches full stack skills for modern success.', 'duration': 31.176, 'max_score': 3923.831, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT83923831.jpg'}, {'end': 4122.221, 'src': 'embed', 'start': 4094.466, 'weight': 11, 'content': [{'end': 4102.109, 'text': "And if you're a novice and you're brand new to this thing, or if you're a civilian and you aren't yet in business for yourself, go there.", 'start': 4094.466, 'duration': 7.643}, {'end': 4103.591, 'text': 'This is not for you.', 'start': 4102.77, 'duration': 0.821}, {'end': 4110.675, 'text': "But if you're somebody who's already in business and you've already got things going, and you want to take it to that next level,", 'start': 4104.031, 'duration': 6.644}, {'end': 4122.221, 'text': 'and you want to become more of a scientist and an engineer and more of a value creator and more of a producer instead of a promoter and a loudmouth,', 'start': 4110.675, 'duration': 11.546}], 'summary': 'For businesses looking to transition from promoter to producer and engineer, this is for you.', 'duration': 27.755, 'max_score': 4094.466, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT84094466.jpg'}], 'start': 3116.969, 'title': 'Uplevel consulting and business mastery', 'summary': 'Discusses industry transformation and the uplevel consulting program, emphasizing value creation. it also covers gaining focus, scaling to $30 million, and implementing effective systems, and details a comprehensive program, uplevel, for business mastery.', 'chapters': [{'end': 3422.916, 'start': 3116.969, 'title': 'Industry transformation and uplevel consulting', 'summary': "Discusses the industry's transformation due to a 'culling' and offers a program called the uplevel consulting, emphasizing the shift towards creating value and long-term success instead of flashy marketing.", 'duration': 305.947, 'highlights': ["The industry is undergoing a transformation known as the 'culling', leading to a shift in the market dynamics and the need to choose between being on the winning or losing side. The industry is experiencing a significant transformation, referred to as the 'culling', causing a shift in market dynamics and prompting individuals to make a decision about being on the winning or losing side.", 'Introduction to the Uplevel Consulting program, focusing on creating value and long-term success rather than just marketing tactics and offering spots for the program. Introduction to the Uplevel Consulting program, emphasizing the focus on creating value and long-term success rather than just marketing tactics, and opening new spots for the program.', 'Emphasizing the importance of creating great products and services, adding long-lasting value, and cultivating a scientific approach to business. The program emphasizes the significance of creating great products and services, adding long-lasting value, and adopting a scientific approach to business.', 'Teaching participants how to set new industry standards, differentiate themselves in the marketplace, and focus on value-driven tasks rather than fame. The program teaches participants how to set new industry standards, differentiate themselves in the marketplace, and focus on value-driven tasks rather than seeking fame.', 'Guiding individuals on how to maintain focus, avoid distractions, and engage in deep, meaningful work for extended periods, aiming to address the prevalent issue of constant distraction and lack of focus. The program guides individuals on maintaining focus, avoiding distractions, and engaging in deep, meaningful work for extended periods, addressing the prevalent issue of constant distraction and lack of focus.']}, {'end': 3644.778, 'start': 3422.936, 'title': 'Focus, scaling, and systems', 'summary': 'Emphasizes gaining laser-like focus, scaling efforts up to $30 million a year, and implementing effective systems and algorithms in business.', 'duration': 221.842, 'highlights': ['The program teaches how to develop laser-like focus on causal elements and simplify and consolidate multiple products and funnels for better manageability.', 'The speaker has scaled his business to generate $30 million a year, with 1.5 million people through an automated webinar and 1.2 million clicks a month for three years straight.', 'The program provides precise tools and algorithms to prioritize tasks or projects, implement effective systems in sales, marketing, support, accounting, and personal life, and emphasize scientific method and engineering over charisma.']}, {'end': 4198.734, 'start': 3644.778, 'title': 'Full stack business mastery', 'summary': 'Details a comprehensive program, uplevel, focusing on becoming full stack in business, incorporating diverse aspects like diet, nutrition, exercise, environment optimization, and team building, to optimize efficiency and reliability for long-term success.', 'duration': 553.956, 'highlights': ['The Uplevel program covers a wide range of topics, from accounting to finance, tax, corporate structures, funnels, ads, sales, and product creation, providing a comprehensive understanding of business operations. The program encompasses various business aspects, offering a broad knowledge base for optimal business management.', 'It includes instructions on hiring a chef and meal plans, highlighting the importance of efficient time management and consistent meal variety for optimal performance. The program provides guidance on hiring a chef and meal planning to enhance time management and ensure consistent nutrition for improved efficiency.', 'The program emphasizes systemization and scientific thinking, aiming to create a lethal combination of focus, discipline, and full-stack knowledge for success in the modern marketplace. Emphasis on systemization and scientific thinking to cultivate a powerful skill set, essential for success in the current business landscape.', "The application process is designed to filter out individuals lacking focus and concentration, ensuring alignment with the program's target audience of disciplined business professionals. The application process is tailored to select individuals with focus and concentration, aligning with the program's target audience of disciplined business professionals.", 'The program is not suited for beginners but targets individuals with existing business experience who aim to elevate their skills and become value creators, offering a separate program for novices. The program is tailored for individuals with business experience and a desire to enhance their skills, while novices are directed to a separate program suited for beginners.']}], 'duration': 1081.765, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/73vhPhrZBT8/pics/73vhPhrZBT83116969.jpg', 'highlights': ["The industry is undergoing a transformation known as the 'culling', leading to a shift in the market dynamics and the need to choose between being on the winning or losing side.", 'Introduction to the Uplevel Consulting program, focusing on creating value and long-term success rather than just marketing tactics and offering spots for the program.', 'The program emphasizes the significance of creating great products and services, adding long-lasting value, and adopting a scientific approach to business.', 'The program teaches participants how to set new industry standards, differentiate themselves in the marketplace, and focus on value-driven tasks rather than seeking fame.', 'The program guides individuals on maintaining focus, avoiding distractions, and engaging in deep, meaningful work for extended periods, addressing the prevalent issue of constant distraction and lack of focus.', 'The speaker has scaled his business to generate $30 million a year, with 1.5 million people through an automated webinar and 1.2 million clicks a month for three years straight.', 'The program provides precise tools and algorithms to prioritize tasks or projects, implement effective systems in sales, marketing, support, accounting, and personal life, and emphasize scientific method and engineering over charisma.', 'The program encompasses various business aspects, offering a broad knowledge base for optimal business management.', 'The program provides guidance on hiring a chef and meal planning to enhance time management and ensure consistent nutrition for improved efficiency.', 'Emphasis on systemization and scientific thinking to cultivate a powerful skill set, essential for success in the current business landscape.', "The application process is tailored to select individuals with focus and concentration, aligning with the program's target audience of disciplined business professionals.", 'The program is tailored for individuals with business experience and a desire to enhance their skills, while novices are directed to a separate program suited for beginners.']}], 'highlights': ['The speaker has scaled his business to generate $30 million a year, with 1.5 million people through an automated webinar and 1.2 million clicks a month for three years straight.', 'The market has seen changes in the rules of the game, evolved technologies, and increased competition, resulting in higher traffic prices, decreased conversion rates, and deteriorated email list responsiveness.', 'The program provides precise tools and algorithms to prioritize tasks or projects, implement effective systems in sales, marketing, support, accounting, and personal life, and emphasize scientific method and engineering over charisma.', 'Focusing on creating great products and adding tangible value to customers is more effective than relying solely on marketing tactics.', 'The program emphasizes the significance of creating great products and services, adding long-lasting value, and adopting a scientific approach to business.', 'The chapter underscores the necessity of possessing a full stack brain with diverse skills, rather than specializing in isolated areas, to thrive in the current marketplace.', 'The market has become more aware, looking at product quality and seeking proof through reviews and testimonials.', 'The program encompasses various business aspects, offering a broad knowledge base for optimal business management.', 'The necessity of reliable, scalable processes and the lack of understanding of numbers and systems in the marketplace.', 'The misconception about improving landing page conversion rates and its impact on actual sales is addressed, with a caution against delusional behavior in business.']}