title
Introduction to Content Management Systems

description
Info Level: Beginner Presenter: Eli the Computer Guy Date Created: October 6, 2010 Length of Class: 40 Minutes Tracks Web Publishing Prerequisites Introduction to Web Publishing Purpose of Class This class introduces students to the idea of Content Management Systems, what they are used for, and things to think abut when selecting one for their Web Publishing venture. Topics Covered Types of Content Management Systems Considerations for Choosing a Content Management System Class Notes What are Content Management Systems Content Management Systems are web based software packages that allow you to publish content to the web using easy to understand graphical interfaces Examples = Drupal, WordPress, Joomla, DZOIC, PHPFox Things to Look for When You are Selecting Yours Active Developer Community =Are people creating NEW modules Modules Video Forums Payment services Chat Cost and TCO (Total Cost of Ownership) Installation Service and Help Where does it come from Can you get help if you need it? What does support cost? Can you Customize the system? Will it grow with you? Free vs. Pay For vs. Hosted Cost And TCO Speed -- How fast do pages load/ is content delivered? Do you really want to mess with maintenance? Final Thoughts Choose wisely Migration is a Bitch Resources WordPress TypePad Drupal Joomla PHPFox DZOIC SubHub

detail
{'title': 'Introduction to Content Management Systems', 'heatmap': [{'end': 2393.325, 'start': 2375.009, 'weight': 1}], 'summary': 'Introduces content management systems (cms) for web publishing, covering aspects like ease of use, variety of options, website customization, total cost of ownership (tco) considerations, software modules, selecting a cms, and testing and choosing cms for speed, efficiency, and long-term business needs.', 'chapters': [{'end': 227.249, 'segs': [{'end': 54.262, 'src': 'embed', 'start': 29.313, 'weight': 1, 'content': [{'end': 37.237, 'text': 'remember, in web design, If you are a web designer, you sit down and you actually hand code or you program out web pages.', 'start': 29.313, 'duration': 7.924}, {'end': 39.817, 'text': 'If you are a web publisher,', 'start': 38.017, 'duration': 1.8}, {'end': 48.12, 'text': 'you basically either purchase or you get an open source content management system that does all that programming stuff for you.', 'start': 39.817, 'duration': 8.303}, {'end': 54.262, 'text': 'So essentially what happens is you install this content management system onto your web server, which is very easy to do.', 'start': 48.22, 'duration': 6.042}], 'summary': 'Web designers hand code web pages, while web publishers use content management systems for easier programming.', 'duration': 24.949, 'max_score': 29.313, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg29313.jpg'}, {'end': 227.249, 'src': 'embed', 'start': 91.563, 'weight': 0, 'content': [{'end': 94.404, 'text': 'maybe thousands of different content management systems out there.', 'start': 91.563, 'duration': 2.841}, {'end': 104.088, 'text': 'And so before you pick what content management system you plan to use for your business, you should think about all the possibilities that there are.', 'start': 94.844, 'duration': 9.244}, {'end': 106.69, 'text': 'Things like are there modules??', 'start': 104.409, 'duration': 2.281}, {'end': 107.59, 'text': 'Are there add-ins?', 'start': 106.71, 'duration': 0.88}, {'end': 113.813, 'text': "What is the total cost of ownership versus the simple cost of the content management system that you're going to be choosing?", 'start': 107.89, 'duration': 5.923}, {'end': 118.996, 'text': "Now, before we go into this class, just to make sure we're all exactly on the same page,", 'start': 114.213, 'duration': 4.783}, {'end': 125.88, 'text': "I want to go over to the computer and I want to show you Everyman IT and then show you that it's on a content management system.", 'start': 118.996, 'duration': 6.884}, {'end': 131.924, 'text': "So I'll show you the front part that you're used to seeing, what you're probably watching this on now, and then show you the back end of it,", 'start': 125.9, 'duration': 6.024}, {'end': 134.966, 'text': 'so that you really grasp what a content management system is.', 'start': 131.924, 'duration': 3.042}, {'end': 137.187, 'text': 'Like, I say, a content management system.', 'start': 135.026, 'duration': 2.161}, {'end': 143.791, 'text': "it's a nice web interface in order for you to do all the administrative tasks, so you don't have to use web programming.", 'start': 137.187, 'duration': 6.604}, {'end': 145.432, 'text': "So let's go over to the computer.", 'start': 144.131, 'duration': 1.301}, {'end': 147.754, 'text': "Like I said, make sure we're all on the same page.", 'start': 145.933, 'duration': 1.821}, {'end': 151.877, 'text': "And then we'll dive into this class, Introduction to Content Management Systems.", 'start': 148.174, 'duration': 3.703}, {'end': 155.72, 'text': 'So here we are on the Everyman IT website.', 'start': 153.278, 'duration': 2.442}, {'end': 161.525, 'text': 'Now, depending on when you are watching this, our website might look a little different now.', 'start': 156.381, 'duration': 5.144}, {'end': 163.026, 'text': 'This was done October 6, 2010.', 'start': 161.565, 'duration': 1.461}, {'end': 166.288, 'text': 'So our site might look a little different.', 'start': 163.026, 'duration': 3.262}, {'end': 170.051, 'text': 'But basically, this is the site as of October 6.', 'start': 166.529, 'duration': 3.522}, {'end': 172.013, 'text': "Everyman IT, we've got pages.", 'start': 170.051, 'duration': 1.962}, {'end': 177.921, 'text': 'comments section, you can go and you can see we have the latest videos, podcasts, etc.', 'start': 172.917, 'duration': 5.004}, {'end': 180.944, 'text': 'So this is the website that you are used to seeing.', 'start': 177.981, 'duration': 2.963}, {'end': 187.089, 'text': 'Now I want to show you the content management system, the back end that I use to manage this.', 'start': 181.664, 'duration': 5.425}, {'end': 194.015, 'text': 'So we go over, through the magic of the web, I will log in to the back end of Everyman IT.', 'start': 187.229, 'duration': 6.786}, {'end': 200.14, 'text': 'So this is the interface that I use to administer the site everymanit.com.', 'start': 194.535, 'duration': 5.605}, {'end': 203.347, 'text': 'As you can see right now, this is a dashboard.', 'start': 201.147, 'duration': 2.2}, {'end': 208.088, 'text': 'It shows that we have 172 posts, 16 pages, 13 categories.', 'start': 203.387, 'duration': 4.701}, {'end': 211.969, 'text': 'We have three comments so far, two pending, one spam.', 'start': 208.489, 'duration': 3.48}, {'end': 214.33, 'text': 'If we go over here, we look at statistics.', 'start': 212.349, 'duration': 1.981}, {'end': 218.111, 'text': 'So this shows how many pages were viewed per day.', 'start': 214.39, 'duration': 3.721}, {'end': 220.971, 'text': "And there's a lot of interesting information here.", 'start': 218.171, 'duration': 2.8}, {'end': 227.249, 'text': "Now, depending upon the content management system that you're using, you'll either have more or less information.", 'start': 221.351, 'duration': 5.898}], 'summary': 'Consider various factors before choosing a content management system, such as modules, add-ins, and total cost of ownership. everyman it uses a content management system for its website, with 172 posts, 16 pages, and 13 categories as of october 6, 2010.', 'duration': 135.686, 'max_score': 91.563, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg91563.jpg'}], 'start': 5.632, 'title': 'Content management systems', 'summary': 'Introduces the concept of content management systems for web publishing, highlighting ease of use, variety of options, and factors like modules, add-ins, and total cost of ownership. it also discusses everyman it and its website management, emphasizing its web interface for administrative tasks, eliminating the need for web programming, and providing statistics of page views per day as of october 6, 2010.', 'chapters': [{'end': 113.813, 'start': 5.632, 'title': 'Intro to content management systems', 'summary': 'Introduces the concept of content management systems for web publishing, highlighting the ease of use and variety of options available, emphasizing the importance of considering factors like modules, add-ins, and total cost of ownership.', 'duration': 108.181, 'highlights': ['Content management systems are essential for web publishing, providing an easy way to manage and display content to the world.', 'Web designers can use content management systems to eliminate the need for hand-coding or programming web pages, simplifying the process of adding posts, pages, and customizing appearances.', 'The class emphasizes the importance of evaluating different content management systems based on factors like available modules, add-ins, and the total cost of ownership.']}, {'end': 151.877, 'start': 114.213, 'title': 'Intro to content management systems', 'summary': 'Introduces everyman it and explains the functionality of a content management system, emphasizing its web interface for administrative tasks, eliminating the need for web programming.', 'duration': 37.664, 'highlights': ['Everyman IT is demonstrated to be on a content management system, showcasing the front and back end to illustrate the functionality. (Quantifiable data: N/A)', 'Content management system provides a web interface for administrative tasks, eliminating the need for web programming. (Quantifiable data: N/A)', 'The class is an introduction to Content Management Systems, setting the stage for further learning. (Quantifiable data: N/A)']}, {'end': 227.249, 'start': 153.278, 'title': 'Everyman it website management', 'summary': 'Discusses the everyman it website and its back end, including the dashboard interface showing 172 posts, 16 pages, 13 categories, and statistics of page views per day, as of october 6, 2010.', 'duration': 73.971, 'highlights': ['The dashboard interface shows 172 posts, 16 pages, and 13 categories on the Everyman IT website as of October 6, 2010.', 'The statistics section displays the number of pages viewed per day, providing valuable insights into user engagement.', 'The chapter introduces the back end of the Everyman IT website, demonstrating the content management system used for administration.', 'The video was recorded on October 6, 2010, indicating the specific date of the website demonstration.', 'The website may have undergone changes depending on the date of viewing, highlighting the dynamic nature of web content.']}], 'duration': 221.617, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg5632.jpg', 'highlights': ['Content management systems are essential for web publishing, providing an easy way to manage and display content to the world.', 'Web designers can use content management systems to eliminate the need for hand-coding or programming web pages, simplifying the process of adding posts, pages, and customizing appearances.', 'The class emphasizes the importance of evaluating different content management systems based on factors like available modules, add-ins, and the total cost of ownership.', 'The dashboard interface shows 172 posts, 16 pages, and 13 categories on the Everyman IT website as of October 6, 2010.', 'The statistics section displays the number of pages viewed per day, providing valuable insights into user engagement.', 'The chapter introduces the back end of the Everyman IT website, demonstrating the content management system used for administration.', 'The video was recorded on October 6, 2010, indicating the specific date of the website demonstration.', 'The website may have undergone changes depending on the date of viewing, highlighting the dynamic nature of web content.', 'Everyman IT is demonstrated to be on a content management system, showcasing the front and back end to illustrate the functionality.', 'Content management system provides a web interface for administrative tasks, eliminating the need for web programming.', 'The class is an introduction to Content Management Systems, setting the stage for further learning.']}, {'end': 564.296, 'segs': [{'end': 300.663, 'src': 'embed', 'start': 227.289, 'weight': 0, 'content': [{'end': 233.815, 'text': "But you can go down, there's links, there's posts, there's pages, appearance.", 'start': 227.289, 'duration': 6.526}, {'end': 240.021, 'text': 'So if I wanted to change how the website looks, I would go into this Themes tab right here.', 'start': 234.036, 'duration': 5.985}, {'end': 243.825, 'text': 'And then I can actually go through and I can select these different themes.', 'start': 240.642, 'duration': 3.183}, {'end': 246.628, 'text': 'So right now we have a two-column theme.', 'start': 243.885, 'duration': 2.743}, {'end': 249.931, 'text': "I could select a three-column theme that's already been uploaded.", 'start': 246.688, 'duration': 3.243}, {'end': 253.01, 'text': 'I could select this theme right here.', 'start': 250.509, 'duration': 2.501}, {'end': 254.731, 'text': 'We could preview that.', 'start': 253.671, 'duration': 1.06}, {'end': 262.195, 'text': "So if EverymanIT was going to have this theme, it would look something like this, which doesn't really look that good.", 'start': 255.372, 'duration': 6.823}, {'end': 263.076, 'text': "So I'm not going to use that.", 'start': 262.275, 'duration': 0.801}, {'end': 265.417, 'text': "But basically, that's how you would change the appearance.", 'start': 263.236, 'duration': 2.181}, {'end': 268.159, 'text': "There's general settings, et cetera.", 'start': 265.957, 'duration': 2.202}, {'end': 273.842, 'text': 'So basically, everything for EverymanIT is administered through this interface.', 'start': 268.199, 'duration': 5.643}, {'end': 279.618, 'text': "Yes, you are going to have to learn how to use the content management system, but don't worry.", 'start': 275.137, 'duration': 4.481}, {'end': 281.318, 'text': "You don't have to learn PHP.", 'start': 279.638, 'duration': 1.68}, {'end': 283.579, 'text': "You don't have to learn HTML or any of that stuff.", 'start': 281.359, 'duration': 2.22}, {'end': 287.82, 'text': "And literally, it's so easy to add posts or pages.", 'start': 284.059, 'duration': 3.761}, {'end': 289.36, 'text': 'I can just go back to the dashboard.', 'start': 287.86, 'duration': 1.5}, {'end': 297.062, 'text': 'And here, just as a new button, it says New Post, or I can do New Page.', 'start': 292.781, 'duration': 4.281}, {'end': 300.663, 'text': "So what I'll do is I'll just create a test page right now.", 'start': 297.722, 'duration': 2.941}], 'summary': 'Managing website appearance and content is easy through the interface, including selecting themes and adding posts/pages.', 'duration': 73.374, 'max_score': 227.289, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg227289.jpg'}, {'end': 464.207, 'src': 'embed', 'start': 436.057, 'weight': 3, 'content': [{'end': 439.1, 'text': 'So, when you go to choose a content management system,', 'start': 436.057, 'duration': 3.043}, {'end': 445.602, 'text': 'Understand that you really need to think about what you want out of your content management system.', 'start': 439.941, 'duration': 5.661}, {'end': 454.004, 'text': 'The reason there are so many content management systems out there is because they all do things slightly differently.', 'start': 445.942, 'duration': 8.062}, {'end': 459.286, 'text': 'So Drupal does things differently than Joomla, which does different things differently than WordPress.', 'start': 454.364, 'duration': 4.922}, {'end': 464.207, 'text': 'They all are very good depending on what you are trying to do.', 'start': 459.606, 'duration': 4.601}], 'summary': 'Choose a content management system based on your specific needs and goals. drupal, joomla, and wordpress each have their own strengths.', 'duration': 28.15, 'max_score': 436.057, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg436057.jpg'}, {'end': 512.589, 'src': 'embed', 'start': 484.191, 'weight': 4, 'content': [{'end': 487.174, 'text': 'you can get content management systems in three ways.', 'start': 484.191, 'duration': 2.983}, {'end': 489.616, 'text': 'You have, of course, the open source.', 'start': 487.514, 'duration': 2.102}, {'end': 495.981, 'text': "So if you've heard of Drupal, if you've heard of WordPress, if you've heard of Joomla, these are open source, 100% free.", 'start': 489.776, 'duration': 6.205}, {'end': 499.944, 'text': 'content management systems.', 'start': 498.843, 'duration': 1.101}, {'end': 504.886, 'text': 'So you can just download it, install it onto your web server, and then you deal with it.', 'start': 499.984, 'duration': 4.902}, {'end': 505.826, 'text': "It's 100% free.", 'start': 504.926, 'duration': 0.9}, {'end': 512.589, 'text': 'There are paid-for versions of content management systems, such as PHP Fox or something called Dzoic.', 'start': 506.126, 'duration': 6.463}], 'summary': 'Content management systems can be obtained through open source or paid-for versions, with examples like drupal, wordpress, and joomla being 100% free.', 'duration': 28.398, 'max_score': 484.191, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg484191.jpg'}], 'start': 227.289, 'title': 'Website customization and cms selection', 'summary': 'Covers website appearance customization through theme selection and preview, and discusses the ease of creating web pages in wordpress. it also explores considerations for choosing a content management system, including types and business perspectives.', 'chapters': [{'end': 273.842, 'start': 227.289, 'title': 'Website appearance customization', 'summary': 'Discusses how to change the appearance of a website using the admin interface, including selecting different themes and previewing their appearance, with a demonstration of navigating through the themes tab and the process of selecting and previewing themes.', 'duration': 46.553, 'highlights': ["The admin interface allows for the customization of the website's appearance, including changing themes and general settings.", 'The process involves navigating to the Themes tab, selecting available themes, and previewing their appearance before applying them.', 'A demonstration is given where a two-column theme is shown as the current theme, with the option to select and preview a different three-column theme.']}, {'end': 564.296, 'start': 275.137, 'title': 'Wordpress cms and choosing a content management system', 'summary': "Explains how easy it is to create a new web page within wordpress, and discusses the various considerations and options when choosing a content management system, including the types of cms, the importance of understanding one's needs, and the business perspective.", 'duration': 289.159, 'highlights': ["It's easy to add posts or pages in WordPress through the dashboard with a simple 'New Post' or 'New Page' button.", 'There are hundreds or possibly thousands of different content management systems available, including Drupal, PHP Fox, Joomla, WordPress, TypePad, and SubHub.', 'Different content management systems do things slightly differently, and the choice should be based on what one needs.', 'Content management systems can be obtained through open source, paid-for versions, or hosted solutions, each with distinct cost and management implications.', 'Encouragement to think about things from a business perspective, not solely a technological perspective, when considering content management systems.']}], 'duration': 337.007, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg227289.jpg', 'highlights': ["The admin interface allows for the customization of the website's appearance, including changing themes and general settings.", "It's easy to add posts or pages in WordPress through the dashboard with a simple 'New Post' or 'New Page' button.", 'A demonstration is given where a two-column theme is shown as the current theme, with the option to select and preview a different three-column theme.', 'Different content management systems do things slightly differently, and the choice should be based on what one needs.', 'Content management systems can be obtained through open source, paid-for versions, or hosted solutions, each with distinct cost and management implications.']}, {'end': 1017.382, 'segs': [{'end': 631.909, 'src': 'embed', 'start': 589.912, 'weight': 0, 'content': [{'end': 596.077, 'text': "If you bought PHP Fox, I think for $300, don't quote me, the cost would be $300.", 'start': 589.912, 'duration': 6.165}, {'end': 600.981, 'text': 'If you went with SubHub for hosted solutions, it would be $99 a month.', 'start': 596.077, 'duration': 4.904}, {'end': 602.643, 'text': 'So you understand the cost.', 'start': 601.021, 'duration': 1.622}, {'end': 608.608, 'text': 'you know, everybody deals with that, but we are dealing with the web publishing world.', 'start': 603.623, 'duration': 4.985}, {'end': 616.896, 'text': "one of the things that you really have to think about when you're choosing your content management system is something called TCO, and this is huge.", 'start': 608.608, 'duration': 8.288}, {'end': 618.658, 'text': 'this was make or break you.', 'start': 616.896, 'duration': 1.762}, {'end': 622.922, 'text': 'basically, this is the total cost of ownership.', 'start': 618.658, 'duration': 4.264}, {'end': 631.909, 'text': 'what this means is what is the cost of of your content management system over the expected life of your content management system?', 'start': 622.922, 'duration': 8.987}], 'summary': 'Php fox costs around $300, subhub is $99/month. consider tco when choosing a cms.', 'duration': 41.997, 'max_score': 589.912, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg589912.jpg'}, {'end': 734.252, 'src': 'embed', 'start': 672.97, 'weight': 2, 'content': [{'end': 680.772, 'text': 'So the total cost of ownership means add in the cost for the product, add in the support for the product,', 'start': 672.97, 'duration': 7.802}, {'end': 687.917, 'text': "add in everything that you're going to spend on this product over five years and you will get the total cost of ownership.", 'start': 680.772, 'duration': 7.145}, {'end': 690.019, 'text': 'So this can be very important.', 'start': 688.417, 'duration': 1.602}, {'end': 700.007, 'text': "So let's say you're looking at WordPress, which is a free solution, and you're looking at SubHub, which is $99 a month.", 'start': 690.179, 'duration': 9.828}, {'end': 705.892, 'text': "So we're looking at a five-year time span.", 'start': 703.53, 'duration': 2.362}, {'end': 711.617, 'text': 'So we got SubHub here, and we got WordPress.', 'start': 706.252, 'duration': 5.365}, {'end': 714.457, 'text': 'WordPress starts as free.', 'start': 713.356, 'duration': 1.101}, {'end': 717.919, 'text': 'SubHub is $99 a month.', 'start': 715.378, 'duration': 2.541}, {'end': 721.122, 'text': 'So, you know, add in a few taxes and whatever else.', 'start': 718.12, 'duration': 3.002}, {'end': 729.088, 'text': 'And basically, over a five-year horizon, SubHub is going to cost you $6, 000.', 'start': 721.542, 'duration': 7.546}, {'end': 734.252, 'text': "So you go, wow, that's going to be expensive.", 'start': 729.088, 'duration': 5.164}], 'summary': 'Total cost of ownership over 5 years: subhub $6,000, wordpress free.', 'duration': 61.282, 'max_score': 672.97, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg672970.jpg'}, {'end': 952.202, 'src': 'embed', 'start': 923.89, 'weight': 6, 'content': [{'end': 925.691, 'text': 'And these are real numbers.', 'start': 923.89, 'duration': 1.801}, {'end': 929.153, 'text': 'And these numbers, especially for WordPress, is actually light.', 'start': 925.731, 'duration': 3.422}, {'end': 936.678, 'text': 'Like I say, over a five-year time span, you could spend $10, 000 or $15, 000 on a WordPress site if you are not technically able.', 'start': 929.253, 'duration': 7.425}, {'end': 940.16, 'text': "But then again, that's something you have to look at with total cost of ownership.", 'start': 937.158, 'duration': 3.002}, {'end': 946.865, 'text': "Why I run and why I manage our software and all that is, of course, I'm Eli the computer guy.", 'start': 940.621, 'duration': 6.244}, {'end': 952.202, 'text': 'I can do all the maintenance on a WordPress site for absolutely free.', 'start': 947.959, 'duration': 4.243}], 'summary': 'Over a 5-year span, spending $10,000-$15,000 on a wordpress site is possible if not technically able; maintenance can be done for free by eli.', 'duration': 28.312, 'max_score': 923.89, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg923890.jpg'}], 'start': 564.296, 'title': 'Total cost of ownership in content management systems', 'summary': 'Emphasizes the importance of understanding total cost of ownership (tco) in selecting a content management system, citing examples and a comparison between wordpress and subhub over a five-year period to illustrate potential costs and considerations, with subhub initially appearing expensive at $6,000, but the free wordpress site potentially costing $8,300 over the same period.', 'chapters': [{'end': 672.61, 'start': 564.296, 'title': 'Understanding tco in business', 'summary': 'Highlights the importance of understanding tco (total cost of ownership) when choosing a content management system, emphasizing that while the cost of purchasing a system may be low, the tco over the expected five-year lifespan should be considered, with specific examples of costs for different systems provided.', 'duration': 108.314, 'highlights': ['TCO (Total Cost of Ownership) is a critical factor when choosing a content management system, with an expected lifespan of about five years for such systems.', 'Provides specific examples of costs for different content management systems, such as WordPress (free), PHP Fox ($300), and SubHub ($99 per month).', 'Addresses the misconception about solely considering the initial cost of a system, stressing the need to evaluate the TCO over its expected lifespan.']}, {'end': 1017.382, 'start': 672.97, 'title': 'Total cost of ownership for content management systems', 'summary': 'Discusses the concept of total cost of ownership for content management systems, using a comparison between wordpress and subhub over a five-year time span to illustrate the potential costs and considerations, with subhub initially appearing expensive at $6,000, but the free wordpress site potentially costing $8,300 over the same period, emphasizing the importance of considering all expenses and potential risks when evaluating content management systems.', 'duration': 344.412, 'highlights': ['SubHub initially appeared expensive at $6,000 for total cost of ownership compared to the free WordPress site potentially costing $8,300 over a five-year time span, highlighting the importance of considering all expenses and potential risks when evaluating content management systems.', 'The concept of total cost of ownership is crucial, as it encompasses not only the initial product cost but also support, maintenance, and other expenses over a five-year period, emphasizing the need to factor in all costs associated with a product.', 'The potential costs of a WordPress site over a five-year period include hosting fees, setup fees, maintenance costs, and potential additional expenses, with the chapter cautioning that the actual cost may be higher, especially for those who are not technically able.', 'Evaluating the total cost of ownership for a content management system is essential for businesses, with the chapter emphasizing the need to consider factors such as ease of use, implementation, and long-term expenses in making informed decisions.']}], 'duration': 453.086, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg564296.jpg', 'highlights': ['TCO (Total Cost of Ownership) is a critical factor when choosing a content management system, with an expected lifespan of about five years for such systems.', 'Provides specific examples of costs for different content management systems, such as WordPress (free), PHP Fox ($300), and SubHub ($99 per month).', 'The concept of total cost of ownership is crucial, as it encompasses not only the initial product cost but also support, maintenance, and other expenses over a five-year period, emphasizing the need to factor in all costs associated with a product.', 'SubHub initially appeared expensive at $6,000 for total cost of ownership compared to the free WordPress site potentially costing $8,300 over a five-year time span, highlighting the importance of considering all expenses and potential risks when evaluating content management systems.', 'Evaluating the total cost of ownership for a content management system is essential for businesses, with the chapter emphasizing the need to consider factors such as ease of use, implementation, and long-term expenses in making informed decisions.', 'Addresses the misconception about solely considering the initial cost of a system, stressing the need to evaluate the TCO over its expected lifespan.', 'The potential costs of a WordPress site over a five-year period include hosting fees, setup fees, maintenance costs, and potential additional expenses, with the chapter cautioning that the actual cost may be higher, especially for those who are not technically able.']}, {'end': 1210.797, 'segs': [{'end': 1075.91, 'src': 'embed', 'start': 1017.382, 'weight': 0, 'content': [{'end': 1028.25, 'text': 'the next thing that you need to think about is that whenever you purchase or download or whatever these pieces of software Drupal, Joomla, PHP,', 'start': 1017.382, 'duration': 10.868}, {'end': 1030.771, 'text': 'Fox you have the core software.', 'start': 1028.25, 'duration': 2.521}, {'end': 1035.415, 'text': 'So the core software is what you initially download and then you initially buy.', 'start': 1031.292, 'duration': 4.123}, {'end': 1043.122, 'text': 'On top of that, you have what are either called modules, plugins, or add-ons.', 'start': 1036.036, 'duration': 7.086}, {'end': 1057.021, 'text': 'Basically, all these are is additional little programs that you can add to the core software to allow you to do new and different things.', 'start': 1044.733, 'duration': 12.288}, {'end': 1062.084, 'text': "Let's say you have the core software like we do, which is WordPress.", 'start': 1057.601, 'duration': 4.483}, {'end': 1071.349, 'text': "We're bringing on the membership version of our site, so we added a membership plugin that now adds membership functionality.", 'start': 1062.184, 'duration': 9.165}, {'end': 1075.91, 'text': 'The core of WordPress does not add membership functionality.', 'start': 1071.369, 'duration': 4.541}], 'summary': 'Software like drupal, joomla, php, and wordpress have core software and additional modules, plugins, or add-ons for added functionality.', 'duration': 58.528, 'max_score': 1017.382, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1017382.jpg'}, {'end': 1164.726, 'src': 'embed', 'start': 1094.696, 'weight': 1, 'content': [{'end': 1100.138, 'text': "Realize a lot of these modules, plugins and such, you know, a lot of times they're not free.", 'start': 1094.696, 'duration': 5.442}, {'end': 1106.861, 'text': 'You know, even with us, I think we spent $1.99 for our membership plugin, even for free WordPress.', 'start': 1100.178, 'duration': 6.683}, {'end': 1112.984, 'text': "So think about what additional things that you're going to need beyond the core software and then budget for those.", 'start': 1106.942, 'duration': 6.042}, {'end': 1114.065, 'text': 'They can get very expensive.', 'start': 1113.004, 'duration': 1.061}, {'end': 1115.966, 'text': 'I was looking at PHP Fox at one time.', 'start': 1114.085, 'duration': 1.881}, {'end': 1120.77, 'text': 'and realize that the add-ons or modules alone were going to be an additional $400.', 'start': 1116.326, 'duration': 4.444}, {'end': 1125.914, 'text': 'That can be pricey.', 'start': 1120.77, 'duration': 5.144}, {'end': 1129.957, 'text': "So make sure you think about that when you're figuring out the cost.", 'start': 1126.114, 'duration': 3.843}, {'end': 1140.505, 'text': 'The next thing that you need to look at is you need to look at is how active the developer community is for these modules, plugins, and add-ons.', 'start': 1130.417, 'duration': 10.088}, {'end': 1150.053, 'text': 'What this means is how many Modules have been created and are they continuing to be created?', 'start': 1141.025, 'duration': 9.028}, {'end': 1155.958, 'text': 'Because with some of these content management systems, they were the latest and they were the greatest thing two years ago.', 'start': 1150.934, 'duration': 5.024}, {'end': 1161.823, 'text': 'And then web programmers decided they liked something else better, and so they moved on.', 'start': 1156.999, 'duration': 4.824}, {'end': 1164.726, 'text': "So they're not creating any more modules and plug-ins.", 'start': 1162.084, 'duration': 2.642}], 'summary': "Consider budgeting for non-free modules and plugins, as they can be expensive. also, assess the developer community's activity for ongoing support.", 'duration': 70.03, 'max_score': 1094.696, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1094696.jpg'}, {'end': 1210.797, 'src': 'embed', 'start': 1184.785, 'weight': 7, 'content': [{'end': 1196.348, 'text': "So I don't know what new plugins I will need next year, but I do know that I will need to add plugins next year to make my site perform better,", 'start': 1184.785, 'duration': 11.563}, {'end': 1198.649, 'text': "whether it's Twitter, Facebook.", 'start': 1196.348, 'duration': 2.301}, {'end': 1200.489, 'text': "I wasn't using Facebook three years ago.", 'start': 1198.909, 'duration': 1.58}, {'end': 1201.45, 'text': "I wasn't using Twitter.", 'start': 1200.529, 'duration': 0.921}, {'end': 1203.631, 'text': 'one year ago.', 'start': 1203.01, 'duration': 0.621}, {'end': 1205.112, 'text': 'you know some of these things.', 'start': 1203.631, 'duration': 1.481}, {'end': 1210.797, 'text': 'they come online and then you need these modules or plugins to add functionality to your site.', 'start': 1205.112, 'duration': 5.685}], 'summary': 'Plan to add new plugins next year for better site performance, including twitter and facebook.', 'duration': 26.012, 'max_score': 1184.785, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1184785.jpg'}], 'start': 1017.382, 'title': 'Software modules and content management systems', 'summary': 'Covers core software concepts like drupal, joomla, php, and wordpress, and the addition of modules, plugins, or add-ons to enhance functionality, emphasizing the importance of considering additional modules, plugins, and add-ons when choosing a content management system, and the need for continuous module creation and adaptability in content management systems.', 'chapters': [{'end': 1075.91, 'start': 1017.382, 'title': 'Software modules and plugins', 'summary': 'Discusses the concept of core software like drupal, joomla, php, and wordpress, and the addition of modules, plugins, or add-ons to enhance functionality, with wordpress as an example.', 'duration': 58.528, 'highlights': ['The core software like Drupal, Joomla, PHP, and WordPress forms the basis of the website functionality, with additional modules, plugins, or add-ons enabling new features and capabilities.', 'WordPress was used as an example where a membership plugin was added to enable membership functionality, showcasing the concept of enhancing core software with add-ons.']}, {'end': 1140.505, 'start': 1075.95, 'title': 'Choosing content management system', 'summary': 'Emphasizes the importance of considering additional modules, plugins, and add-ons when choosing a content management system, highlighting the potential costs, with an example of spending $1.99 for a membership plugin and $400 for php fox add-ons, and the need to assess the activity of the developer community for these add-ons.', 'duration': 64.555, 'highlights': ['The cost of add-ons can be significant, as illustrated by spending $1.99 for a membership plugin and $400 for PHP Fox add-ons.', "It's essential to budget for additional modules, plugins, and add-ons beyond the core software, as they can get very expensive.", 'The importance of assessing the activity of the developer community for the add-ons, plugins, and modules is highlighted.']}, {'end': 1210.797, 'start': 1141.025, 'title': 'Module creation and adaptability in content management systems', 'summary': 'Discusses the importance of continuous module creation and adaptability in content management systems due to the ever-changing web environment, highlighting the need for regular updates and additions to plugins and modules.', 'duration': 69.772, 'highlights': ['Content management systems require continuous module creation and adaptability due to the ever-changing web environment, necessitating regular updates and additions to plugins and modules.', 'The relevance of modules and plugins changes over time as web programmers may shift preferences, leading to the need for new functionalities and tools, emphasizing the importance of ongoing development and creation of modules.', 'The dynamic nature of the web environment necessitates the addition of new plugins and modules to enhance site performance, exemplified by the evolving need for Twitter and Facebook integration over time.']}], 'duration': 193.415, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1017382.jpg', 'highlights': ['The core software like Drupal, Joomla, PHP, and WordPress forms the basis of website functionality, with additional modules, plugins, or add-ons enabling new features and capabilities.', 'The importance of assessing the activity of the developer community for the add-ons, plugins, and modules is highlighted.', 'Content management systems require continuous module creation and adaptability due to the ever-changing web environment, necessitating regular updates and additions to plugins and modules.', 'The relevance of modules and plugins changes over time as web programmers may shift preferences, leading to the need for new functionalities and tools, emphasizing the importance of ongoing development and creation of modules.', 'WordPress was used as an example where a membership plugin was added to enable membership functionality, showcasing the concept of enhancing core software with add-ons.', 'The cost of add-ons can be significant, as illustrated by spending $1.99 for a membership plugin and $400 for PHP Fox add-ons.', "It's essential to budget for additional modules, plugins, and add-ons beyond the core software, as they can get very expensive.", 'The dynamic nature of the web environment necessitates the addition of new plugins and modules to enhance site performance, exemplified by the evolving need for Twitter and Facebook integration over time.']}, {'end': 1541.202, 'segs': [{'end': 1275.764, 'src': 'embed', 'start': 1210.797, 'weight': 0, 'content': [{'end': 1214.841, 'text': "so what you want to do is, when you go in, you know you're going to look at the core software.", 'start': 1210.797, 'duration': 4.044}, {'end': 1217.743, 'text': "you're going to see what modules and plugins they have.", 'start': 1214.841, 'duration': 2.902}, {'end': 1220.766, 'text': 'again, make sure the developer community is active.', 'start': 1217.743, 'duration': 3.023}, {'end': 1228.774, 'text': "make sure that there's quite a few of these modules and plugins and then make sure that people are content continuously creating modules and plugins.", 'start': 1220.766, 'duration': 8.008}, {'end': 1234.14, 'text': "That's a nice thing, like I say, with Drupal or WordPress is they're just pushing those things out.", 'start': 1228.814, 'duration': 5.326}, {'end': 1240.668, 'text': "I mean, like WordPress probably pushes out a new plugin every day, literally, so I'm not worried about it.", 'start': 1235.002, 'duration': 5.666}, {'end': 1244.053, 'text': 'If I need WordPress to do something, I can find a plugin for it.', 'start': 1240.949, 'duration': 3.104}, {'end': 1250.814, 'text': 'Now with that, The next thing that you should think about is permissions.', 'start': 1245.214, 'duration': 5.6}, {'end': 1255.396, 'text': 'You may not realize this, but since this is a content management system,', 'start': 1251.675, 'duration': 3.721}, {'end': 1265.66, 'text': 'you can actually give rights and permissions to that content management system to allow people to do things in their certain areas.', 'start': 1255.396, 'duration': 10.264}, {'end': 1272.002, 'text': "So let's say you have an advertising department that sells ad space, and then you have your writers.", 'start': 1265.78, 'duration': 6.222}, {'end': 1275.764, 'text': "Let's say this is a local newspaper, a local hometown newspaper.", 'start': 1272.043, 'duration': 3.721}], 'summary': 'Evaluate core software, modules, and plugins. ensure active developer community and continuous content creation. consider permissions for different departments in content management system.', 'duration': 64.967, 'max_score': 1210.797, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1210797.jpg'}, {'end': 1458.149, 'src': 'embed', 'start': 1432.626, 'weight': 4, 'content': [{'end': 1439.654, 'text': "The main thing, you know, at the end of this I'll talk about a little more, is migrating from one content management system to another.", 'start': 1432.626, 'duration': 7.028}, {'end': 1444.96, 'text': 'So taking your content from one system to another is evil.', 'start': 1439.694, 'duration': 5.266}, {'end': 1446.201, 'text': 'It is horrible.', 'start': 1445.46, 'duration': 0.741}, {'end': 1447.382, 'text': "It's nasty.", 'start': 1446.621, 'duration': 0.761}, {'end': 1451.305, 'text': "You don't want to do it unless you really have to.", 'start': 1448.263, 'duration': 3.042}, {'end': 1458.149, 'text': "So when you're picking your content management system, like I say, make sure that it's going to grow with you.", 'start': 1452.446, 'duration': 5.703}], 'summary': 'Migrating content between cms is challenging and should be avoided unless necessary. choose a scalable cms.', 'duration': 25.523, 'max_score': 1432.626, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1432626.jpg'}, {'end': 1510.461, 'src': 'embed', 'start': 1482.051, 'weight': 5, 'content': [{'end': 1484.872, 'text': "Make sure modules, make sure there's an active developer community.", 'start': 1482.051, 'duration': 2.821}, {'end': 1488.653, 'text': "If there's not an active developer community, skip that content management system.", 'start': 1484.892, 'duration': 3.761}, {'end': 1490.594, 'text': "There's a thousand content management systems out there.", 'start': 1488.673, 'duration': 1.921}, {'end': 1493.115, 'text': "It's up to you.", 'start': 1491.254, 'duration': 1.861}, {'end': 1495.936, 'text': 'Permissions? will this grow with you?', 'start': 1493.435, 'duration': 2.501}, {'end': 1502.299, 'text': 'And then also, the final thing that you should think about, depending on what kind of technical person you are,', 'start': 1496.216, 'duration': 6.083}, {'end': 1506.02, 'text': 'is how customizable is your content management system?', 'start': 1502.299, 'duration': 3.721}, {'end': 1510.461, 'text': 'Can you go in there and can you hack the code if you really wanted to?', 'start': 1506.22, 'duration': 4.241}], 'summary': 'Choose a content management system with active developer community, scalability, and customization options.', 'duration': 28.41, 'max_score': 1482.051, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1482051.jpg'}], 'start': 1210.797, 'title': 'Selecting a cms and evaluating its features and content management system permissions and growth', 'summary': 'Emphasizes evaluating core software, modules, and plugins, active developer community, and plugin availability for wordpress. it also discusses assigning permissions, system growth, and critical factors to consider including cost, ownership, and customizability.', 'chapters': [{'end': 1250.814, 'start': 1210.797, 'title': 'Selecting a cms and evaluating its features', 'summary': 'Emphasizes the importance of evaluating the core software, modules, and plugins of a cms, ensuring an active developer community and continuous content creation, as well as the abundance of plugins available for wordpress.', 'duration': 40.017, 'highlights': ['The chapter stresses the significance of evaluating the core software, modules, and plugins of a CMS, ensuring an active developer community, and continuous content creation.', 'WordPress pushes out a new plugin every day, ensuring an abundance of options for different functionalities.', 'The emphasis on the active developer community showcases the importance of community involvement and support for the CMS.']}, {'end': 1541.202, 'start': 1251.675, 'title': 'Content management system permissions and growth', 'summary': 'Discusses the importance of assigning permissions in a content management system to allow specific actions, the significance of a content management system growing with the organization, and the critical factors to consider when choosing a content management system, such as cost, total cost of ownership, active developer community, permissions, and customizability.', 'duration': 289.527, 'highlights': ['The significance of assigning permissions in a content management system to allow specific actions.', 'The importance of a content management system growing with the organization.', 'Critical factors to consider when choosing a content management system.']}], 'duration': 330.405, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1210797.jpg', 'highlights': ['WordPress pushes out a new plugin every day, ensuring an abundance of options for different functionalities.', 'The chapter stresses the significance of evaluating the core software, modules, and plugins of a CMS, ensuring an active developer community, and continuous content creation.', 'The emphasis on the active developer community showcases the importance of community involvement and support for the CMS.', 'The significance of assigning permissions in a content management system to allow specific actions.', 'The importance of a content management system growing with the organization.', 'Critical factors to consider when choosing a content management system.']}, {'end': 1824.958, 'segs': [{'end': 1579.823, 'src': 'embed', 'start': 1541.242, 'weight': 2, 'content': [{'end': 1542.223, 'text': 'This can be an important thing.', 'start': 1541.242, 'duration': 0.981}, {'end': 1551.728, 'text': "So I want to go back to the idea of there's free content management systems.", 'start': 1547.847, 'duration': 3.881}, {'end': 1555.99, 'text': "there's content management systems you pay for and then there are hosted content management systems.", 'start': 1551.728, 'duration': 4.262}, {'end': 1558.951, 'text': 'There are some things that you really should think about,', 'start': 1556.39, 'duration': 2.561}, {'end': 1564.212, 'text': "especially if you're not from the technology world or you haven't been in the technology world for a long time.", 'start': 1558.951, 'duration': 5.261}, {'end': 1569.434, 'text': 'There are some cliffs you can accidentally fall off.', 'start': 1565.152, 'duration': 4.282}, {'end': 1579.823, 'text': "The first thing is, when you're thinking between free pay for or hosted solutions, is how are you going to install the software?", 'start': 1570.074, 'duration': 9.749}], 'summary': 'Consider installation method when choosing content management systems.', 'duration': 38.581, 'max_score': 1541.242, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1541242.jpg'}, {'end': 1622.924, 'src': 'embed', 'start': 1591.73, 'weight': 4, 'content': [{'end': 1594.872, 'text': 'installing a content management system is not that big a deal.', 'start': 1591.73, 'duration': 3.142}, {'end': 1598.696, 'text': "So if you know it, it's easy.", 'start': 1596.054, 'duration': 2.642}, {'end': 1603.46, 'text': "And if you're one of those people that wants to learn computers, it'll take you a couple days, but you can figure it out.", 'start': 1598.876, 'duration': 4.584}, {'end': 1610.469, 'text': "But if you're not one of those people, trying to install a content management system can be an absolute nightmare.", 'start': 1604.321, 'duration': 6.148}, {'end': 1615.916, 'text': "And so that's something that you're going to have to think about between free, pay for, and hosted solutions.", 'start': 1610.849, 'duration': 5.067}, {'end': 1622.924, 'text': "The reason is, is because free, if you download WordPress, if you download Drupal, Joomla, You're on your own.", 'start': 1615.956, 'duration': 6.968}], 'summary': "Installing a content management system can be easy if you're familiar with computers, but it can be a nightmare if you're not. consider the options of free, pay for, and hosted solutions.", 'duration': 31.194, 'max_score': 1591.73, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1591730.jpg'}, {'end': 1657.684, 'src': 'embed', 'start': 1631.228, 'weight': 0, 'content': [{'end': 1639.353, 'text': "You can go out and you might be able to hire a consultant or something, but there's no official line of help to actually install the software.", 'start': 1631.228, 'duration': 8.125}, {'end': 1642.295, 'text': 'Now, if you go for the pay-for solution.', 'start': 1639.933, 'duration': 2.362}, {'end': 1652.241, 'text': 'one of the nice things the pay-for solutions have is that you can pay anywhere between $99 to $199 and they will install the software on your server.', 'start': 1642.295, 'duration': 9.946}, {'end': 1657.684, 'text': 'So, you know, basically you give them the FTP account, the administrator account, etc.', 'start': 1652.621, 'duration': 5.063}], 'summary': 'For $99 to $199, pay-for solutions offer software installation service.', 'duration': 26.456, 'max_score': 1631.228, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1631228.jpg'}, {'end': 1720.058, 'src': 'embed', 'start': 1695.537, 'weight': 1, 'content': [{'end': 1703.324, 'text': "So again, if you go with the free, the open source, you've got basically you can hire a consultant, you can figure it out yourself, et cetera.", 'start': 1695.537, 'duration': 7.787}, {'end': 1709.93, 'text': "If you go for the pay-for solutions, that's one of the other nice things with the pay-for solutions is they have maintenance contracts.", 'start': 1703.604, 'duration': 6.326}, {'end': 1714.193, 'text': "Again, you'll pay $200 a year, $500 a year, whatever their price is.", 'start': 1710.31, 'duration': 3.883}, {'end': 1715.254, 'text': "I'm not quoting their price.", 'start': 1714.354, 'duration': 0.9}, {'end': 1716.375, 'text': 'But you pay an amount.', 'start': 1715.274, 'duration': 1.101}, {'end': 1720.058, 'text': 'and they will simply support your server.', 'start': 1717.216, 'duration': 2.842}], 'summary': 'Choosing open source allows hiring a consultant or self-management, while pay-for solutions include maintenance contracts costing $200-$500 per year.', 'duration': 24.521, 'max_score': 1695.537, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1695537.jpg'}, {'end': 1824.958, 'src': 'embed', 'start': 1801.969, 'weight': 3, 'content': [{'end': 1810.532, 'text': "The faster your visitors can get through your site, the more interested in your site they're going to be, the happier they're going to be,", 'start': 1801.969, 'duration': 8.563}, {'end': 1813.453, 'text': "the likelier they're going to become followers and come back.", 'start': 1810.532, 'duration': 2.921}, {'end': 1823.077, 'text': 'If they go to a page on your site and they click a link, and then it takes 30 seconds for the link to open, well, this is the internet age.', 'start': 1814.014, 'duration': 9.063}, {'end': 1824.958, 'text': 'We want things quick, quick, quick, quick, quick.', 'start': 1823.357, 'duration': 1.601}], 'summary': 'Faster website speed increases visitor interest and satisfaction, leading to more followers and return visits.', 'duration': 22.989, 'max_score': 1801.969, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1801969.jpg'}], 'start': 1541.242, 'title': 'Choosing a content management system', 'summary': 'Discusses the importance of considering installation, maintenance, and site speed when choosing a content management system, highlighting the options for installation, maintenance costs, and the impact of site speed on user satisfaction and engagement.', 'chapters': [{'end': 1674.015, 'start': 1541.242, 'title': 'Choosing between free, pay-for, and hosted content management systems', 'summary': 'Discusses the importance of considering installation process when choosing between free, pay-for, and hosted content management systems, highlighting the potential challenges and costs involved, with pay-for solutions offering installation services for $99 to $199.', 'duration': 132.773, 'highlights': ['The potential challenges and costs involved in installing different types of content management systems should be carefully considered, with pay-for solutions offering installation services for $99 to $199.', 'Understanding the options of free, pay-for, and hosted content management systems is crucial, particularly for those not familiar with technology, as installation processes can vary significantly in difficulty and support available.', 'Installing a content management system can be a daunting task for individuals lacking technical expertise, making it necessary to evaluate the level of support and assistance provided by different types of systems.', 'The availability of official assistance for installing free content management systems is limited, while pay-for solutions often offer the option to have the software installed remotely for a fee, simplifying the process for users with limited technical knowledge.', 'Hosted solutions such as SubHub provide a seamless installation process, requiring users to simply create an account to get started with the content management system.']}, {'end': 1824.958, 'start': 1674.315, 'title': 'Choosing a content management system', 'summary': 'Emphasizes the importance of considering installation, maintenance, and site speed when choosing a content management system, highlighting the options for installation, maintenance costs, and the impact of site speed on user satisfaction and engagement.', 'duration': 150.643, 'highlights': ['The importance of considering installation, maintenance, and site speed when choosing a content management system, highlighting the options for installation, maintenance costs, and the impact of site speed on user satisfaction and engagement.', 'The availability of options for installation including hiring a consultant, figuring it out independently, or opting for pay-for solutions with maintenance contracts, which may cost around $200 to $500 per year.', 'The impact of site speed on user satisfaction and engagement, emphasizing the need for fast navigation through the site to maintain visitor interest and engagement.']}], 'duration': 283.716, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1541242.jpg', 'highlights': ['The potential challenges and costs involved in installing different types of content management systems should be carefully considered, with pay-for solutions offering installation services for $99 to $199.', 'The availability of options for installation including hiring a consultant, figuring it out independently, or opting for pay-for solutions with maintenance contracts, which may cost around $200 to $500 per year.', 'Understanding the options of free, pay-for, and hosted content management systems is crucial, particularly for those not familiar with technology, as installation processes can vary significantly in difficulty and support available.', 'The impact of site speed on user satisfaction and engagement, emphasizing the need for fast navigation through the site to maintain visitor interest and engagement.', 'Installing a content management system can be a daunting task for individuals lacking technical expertise, making it necessary to evaluate the level of support and assistance provided by different types of systems.']}, {'end': 2396.857, 'segs': [{'end': 1869.586, 'src': 'embed', 'start': 1825.118, 'weight': 5, 'content': [{'end': 1832.903, 'text': "So if it's taking forever to open, they're just gonna move on and you're not going to get those people as followers.", 'start': 1825.118, 'duration': 7.785}, {'end': 1839.29, 'text': "so one of the big things when you're doing testing for your content management system, you yourself look at it.", 'start': 1832.903, 'duration': 6.387}, {'end': 1842.713, 'text': 'how fast is the content management system operating?', 'start': 1839.29, 'duration': 3.423}, {'end': 1848.098, 'text': 'when you click on a blog post, does it open up immediately or Or does it pause??', 'start': 1842.713, 'duration': 5.385}, {'end': 1850.338, 'text': 'Get your friends.', 'start': 1848.718, 'duration': 1.62}, {'end': 1856.021, 'text': "Once you've set up your test content management systems, have them go to the content management system and see how it's working.", 'start': 1850.419, 'duration': 5.602}, {'end': 1863.164, 'text': 'Speed is a really, really, really big thing with the different content management systems.', 'start': 1856.481, 'duration': 6.683}, {'end': 1869.586, 'text': 'so that was just a, you know, a little additional thing to think about, like i say, with free pay for hosted solutions.', 'start': 1863.604, 'duration': 5.982}], 'summary': 'Testing content management system speed is crucial for user retention and engagement.', 'duration': 44.468, 'max_score': 1825.118, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1825118.jpg'}, {'end': 1973.801, 'src': 'embed', 'start': 1950.558, 'weight': 0, 'content': [{'end': 1958.066, 'text': "Again, when you're playing around, as I've talked about in many classes, we're talking about web publishing.", 'start': 1950.558, 'duration': 7.508}, {'end': 1961.309, 'text': 'We are talking about a business.', 'start': 1958.126, 'duration': 3.183}, {'end': 1966.294, 'text': "Don't just dive in without any plan.", 'start': 1961.389, 'duration': 4.905}, {'end': 1973.801, 'text': "When you've decided you want to do web publishing, then you need to go do Google research on all the different content management systems.", 'start': 1966.834, 'duration': 6.967}], 'summary': 'Plan before web publishing, research cms on google.', 'duration': 23.243, 'max_score': 1950.558, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1950558.jpg'}, {'end': 2066.127, 'src': 'embed', 'start': 2035.549, 'weight': 1, 'content': [{'end': 2037.649, 'text': 'Like I say, the migration process can be a week.', 'start': 2035.549, 'duration': 2.1}, {'end': 2038.61, 'text': 'It can be a month.', 'start': 2037.729, 'duration': 0.881}, {'end': 2040.15, 'text': 'It can just be horrible.', 'start': 2038.63, 'duration': 1.52}, {'end': 2043.092, 'text': "Yeah, it's just a bad thing.", 'start': 2041.191, 'duration': 1.901}, {'end': 2045.332, 'text': 'So really do your research initially.', 'start': 2043.172, 'duration': 2.16}, {'end': 2048.813, 'text': 'Again, think about things like the cost, the total cost of ownership.', 'start': 2045.753, 'duration': 3.06}, {'end': 2059.661, 'text': 'And then also be honest with yourself as a business, is how much responsibility do you really want to have over these systems?', 'start': 2049.454, 'duration': 10.207}, {'end': 2062.643, 'text': "You know it's cute when you're starting a business to go.", 'start': 2059.982, 'duration': 2.661}, {'end': 2066.127, 'text': "oh, I'll install the software, I'll maintain the servers.", 'start': 2062.643, 'duration': 3.484}], 'summary': 'Migration process can take up to a week or a month, with considerations on cost and responsibility for business systems.', 'duration': 30.578, 'max_score': 2035.549, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg2035549.jpg'}, {'end': 2148.998, 'src': 'embed', 'start': 2120.314, 'weight': 2, 'content': [{'end': 2124.719, 'text': 'That core functionality is expanded upon using modules, plugins, et cetera.', 'start': 2120.314, 'duration': 4.405}, {'end': 2132.567, 'text': "So make sure A, that they've got the modules that you want now, and then B, that the developer community is active.", 'start': 2125.219, 'duration': 7.348}, {'end': 2139.254, 'text': 'If people are continuously creating these add-ons, then you should be fine in another year or two.', 'start': 2132.767, 'duration': 6.487}, {'end': 2144.516, 'text': 'If people have stopped creating add-ons, in a year or two, you might find yourself in trouble.', 'start': 2139.614, 'duration': 4.902}, {'end': 2148.998, 'text': 'Like I say, Twitter came about, Facebook came about.', 'start': 2144.876, 'duration': 4.122}], 'summary': 'To ensure the longevity of a platform, check for active developer community and ongoing creation of add-ons.', 'duration': 28.684, 'max_score': 2120.314, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg2120314.jpg'}, {'end': 2187.333, 'src': 'embed', 'start': 2162.743, 'weight': 3, 'content': [{'end': 2171.847, 'text': "If you're using a content management system with no developer community, well, when that cool new thing comes out, you'll never be able to use it.", 'start': 2162.743, 'duration': 9.104}, {'end': 2173.927, 'text': 'We also talked about permissions.', 'start': 2172.547, 'duration': 1.38}, {'end': 2178.689, 'text': "Again, like I said, depending on what kind of web publishing you're planning on doing,", 'start': 2174.828, 'duration': 3.861}, {'end': 2181.871, 'text': "if you're planning to get employees permissions is a great thing.", 'start': 2178.689, 'duration': 3.182}, {'end': 2187.333, 'text': 'You can block off sections of your content management system and only allow certain people to get to it.', 'start': 2182.051, 'duration': 5.282}], 'summary': 'Utilize a content management system with developer community for access to new features. implement permissions for controlled access.', 'duration': 24.59, 'max_score': 2162.743, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg2162743.jpg'}, {'end': 2253.252, 'src': 'embed', 'start': 2220.632, 'weight': 4, 'content': [{'end': 2225.375, 'text': 'Then finally, we talked about the difference between the free, the pay for, and the hosted solutions.', 'start': 2220.632, 'duration': 4.743}, {'end': 2229.258, 'text': "We've talked about the price and the installation and the maintenance cost and all that.", 'start': 2225.795, 'duration': 3.463}, {'end': 2231.599, 'text': "Again, don't forget about those.", 'start': 2229.658, 'duration': 1.941}, {'end': 2232.44, 'text': 'Those are very important.', 'start': 2231.639, 'duration': 0.801}, {'end': 2237.583, 'text': 'But one of the things that I also want you to think about is the speed of the content management system.', 'start': 2232.82, 'duration': 4.763}, {'end': 2242.786, 'text': 'So when somebody goes to your site, how fast does it take?', 'start': 2237.623, 'duration': 5.163}, {'end': 2244.588, 'text': 'or is it when people flip through pages??', 'start': 2242.786, 'duration': 1.802}, {'end': 2253.252, 'text': 'So if they go from your about page to your home page, to your video page, to your blog, Is it up in two seconds or is it stuttering along?', 'start': 2244.628, 'duration': 8.624}], 'summary': 'Comparison of free, pay for, and hosted solutions, emphasizing importance of speed for user experience.', 'duration': 32.62, 'max_score': 2220.632, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg2220632.jpg'}, {'end': 2396.857, 'src': 'heatmap', 'start': 2375.009, 'weight': 1, 'content': [{'end': 2383.631, 'text': "It's possible, but, honestly, most people, most people, if you choose correctly in the beginning, if you choose wisely, like I say,", 'start': 2375.009, 'duration': 8.622}, {'end': 2388.693, 'text': "plan everything out, you won't have to migrate until that five-year period is over.", 'start': 2383.631, 'duration': 5.062}, {'end': 2393.325, 'text': "So as you know, I'm Eli the Computer Guy over here for Everyman IT.", 'start': 2389.814, 'duration': 3.511}, {'end': 2396.857, 'text': 'As always, it was really fun to teach this class and I look forward to seeing you at the next one.', 'start': 2393.385, 'duration': 3.472}], 'summary': 'Choose wisely and plan, migration may not be necessary for five years.', 'duration': 21.848, 'max_score': 2375.009, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg2375009.jpg'}], 'start': 1825.118, 'title': 'Testing and choosing content management systems', 'summary': 'Emphasizes the importance of testing cms for speed and efficiency, highlighting impact on follower acquisition, and cost implications. it also discusses key factors to consider when choosing a cms, including understanding business needs, technical simplicity, thorough research of available systems, and long-term considerations such as customization, maintenance, and scalability.', 'chapters': [{'end': 1887.211, 'start': 1825.118, 'title': 'Testing content management systems', 'summary': 'Emphasizes the importance of testing content management systems for speed and efficiency, highlighting the impact on follower acquisition and the cost implications of free and paid solutions.', 'duration': 62.093, 'highlights': ['The speed of the content management system is crucial for follower acquisition, as slow loading times may lead to missed opportunities (quantifiable data: potential loss of followers).', 'Testing the efficiency of the content management system by personally assessing its performance and speed is recommended for content creators (quantifiable data: personal assessment).', 'The cost implications of free and paid solutions for content management systems are discussed, emphasizing the potential additional expenses for paid solutions and the convenience of hosted options (quantifiable data: additional installation costs, convenience of hosted solutions).']}, {'end': 2396.857, 'start': 1887.211, 'title': 'Choosing a content management system', 'summary': 'Discusses the key factors to consider when choosing a content management system, including the importance of understanding business needs, the significance of technical simplicity, the need for thorough research of available systems, and the long-term considerations such as customization, maintenance, and scalability.', 'duration': 509.646, 'highlights': ['The importance of understanding business needs and conducting thorough research of available content management systems, with over 1,000 different systems available, emphasizing the need for Google research and testing of systems with free trials. (Relevance score: 9)', 'The significance of long-term considerations such as the total cost of ownership, the five-year life expectancy of the system, and the potential complexities and difficulties associated with system migration, highlighting the need for thorough initial research and planning. (Relevance score: 8)', 'The discussion on customization, modules, plugins, and add-ons, emphasizing the need to assess the capacity for customization, the availability of desired modules, and the activity of the developer community to ensure future support and functionality. (Relevance score: 7)', 'The importance of considering permissions, especially for business scenarios involving multiple users, to restrict access and prevent potential vulnerabilities in the content management system. (Relevance score: 6)', 'The consideration of the differences between free, pay-for, and hosted solutions, including factors such as price, installation, maintenance costs, and the crucial aspect of system speed, where the performance of hosted solutions may be impacted by infrastructure maintenance. (Relevance score: 5)']}], 'duration': 571.739, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5WJdlbFAOvg/pics/5WJdlbFAOvg1825118.jpg', 'highlights': ['The importance of understanding business needs and conducting thorough research of available content management systems, with over 1,000 different systems available, emphasizing the need for Google research and testing of systems with free trials.', 'The significance of long-term considerations such as the total cost of ownership, the five-year life expectancy of the system, and the potential complexities and difficulties associated with system migration, highlighting the need for thorough initial research and planning.', 'The discussion on customization, modules, plugins, and add-ons, emphasizing the need to assess the capacity for customization, the availability of desired modules, and the activity of the developer community to ensure future support and functionality.', 'The importance of considering permissions, especially for business scenarios involving multiple users, to restrict access and prevent potential vulnerabilities in the content management system.', 'The consideration of the differences between free, pay-for, and hosted solutions, including factors such as price, installation, maintenance costs, and the crucial aspect of system speed, where the performance of hosted solutions may be impacted by infrastructure maintenance.', 'The speed of the content management system is crucial for follower acquisition, as slow loading times may lead to missed opportunities (quantifiable data: potential loss of followers).', 'Testing the efficiency of the content management system by personally assessing its performance and speed is recommended for content creators (quantifiable data: personal assessment).', 'The cost implications of free and paid solutions for content management systems are discussed, emphasizing the potential additional expenses for paid solutions and the convenience of hosted options (quantifiable data: additional installation costs, convenience of hosted solutions).']}], 'highlights': ['Content management systems are essential for web publishing, providing an easy way to manage and display content to the world.', 'The class emphasizes the importance of evaluating different content management systems based on factors like available modules, add-ins, and the total cost of ownership.', 'TCO (Total Cost of Ownership) is a critical factor when choosing a content management system, with an expected lifespan of about five years for such systems.', 'The core software like Drupal, Joomla, PHP, and WordPress forms the basis of website functionality, with additional modules, plugins, or add-ons enabling new features and capabilities.', 'The potential challenges and costs involved in installing different types of content management systems should be carefully considered, with pay-for solutions offering installation services for $99 to $199.', 'The importance of understanding business needs and conducting thorough research of available content management systems, with over 1,000 different systems available, emphasizing the need for Google research and testing of systems with free trials.', 'The significance of long-term considerations such as the total cost of ownership, the five-year life expectancy of the system, and the potential complexities and difficulties associated with system migration, highlighting the need for thorough initial research and planning.', 'The importance of considering permissions, especially for business scenarios involving multiple users, to restrict access and prevent potential vulnerabilities in the content management system.', 'The speed of the content management system is crucial for follower acquisition, as slow loading times may lead to missed opportunities (quantifiable data: potential loss of followers).', 'Testing the efficiency of the content management system by personally assessing its performance and speed is recommended for content creators (quantifiable data: personal assessment).']}