title
Top 50 Digital Marketing Interview Questions and Answers | Digital Marketing Training | Edureka

description
🔥 Edureka Digital Marketing Course (Use Code "𝐘𝐎𝐔𝐓𝐔𝐁𝐄𝟐𝟎"): https://www.edureka.co/digital-marketing This Edureka "Digital Marketing Interview Questions and Answers" video will help you prepare and ace a Digital Marketing Interview (Blog: https://www.edureka.co/blog/what-is-digital-marketing ). Below are the topics covered in this Digital Marketing Interview Questions: Beginner-level Digital Marketing Interview Questions Executive-level Digital Marketing Interview Questions Managerial-level Digital Marketing Interview Questions Subscribe to our Edureka YouTube channel to get video updates every day: http://bit.ly/2CUKdiI #edureka #EdurekaDigitalMarketing #DigitalMarketingInterviewQuestions #TopDigitalMarketingInterviewQuestions#DigitalMarketingEdureka #EdurekaTraining ----------------------------------------------------------------- Topics Covered in the Post Graduate Program: Consumer Segmentation Consumer Marketing Online Reputation Management Performance Marketing Web Analytics Search Engine Marketing Social Media Marketing Mobile Marketing Affiliate Marketing Channel Marketing Influencer Marketing ----------------------------------------------------------------- Who is this program for? Freshers looking to make a career in Digital Marketing Entrepreneurs looking to get an in-depth understanding of Digital Marketing Manager/ Executives looking to upgrade their skills in Digital Marketing ------------------------------------------------------------------- 100% Placement Guarantee. By Edureka. Facebook: https://www.facebook.com/edurekaIN/ Instagram: https://www.instagram.com/edureka_learning/ Twitter: https://twitter.com/edurekain LinkedIn: https://www.linkedin.com/company/edureka For Online Training and Certification, Please write back to us at sales@edureka.in or call us at IND: 9606058406 / US: 18338555775 (toll-free) for more information.

detail
{'title': 'Top 50 Digital Marketing Interview Questions and Answers | Digital Marketing Training | Edureka', 'heatmap': [{'end': 195.27, 'start': 77.375, 'weight': 0.947}, {'end': 273.385, 'start': 245.349, 'weight': 0.781}, {'end': 1890.1, 'start': 1853.667, 'weight': 0.727}, {'end': 1995.511, 'start': 1910.462, 'weight': 0.783}, {'end': 2408.307, 'start': 2372.582, 'weight': 0.83}], 'summary': 'Covers the rising dominance of digital marketing, fundamental concepts, seo and ppc, insights into digital marketing, seo techniques, youtube roi, and digital marketing insights, addressing a wide range of topics with practical examples and interview questions suitable for both freshers and experienced candidates.', 'chapters': [{'end': 69.288, 'segs': [{'end': 36.693, 'src': 'embed', 'start': 11.365, 'weight': 0, 'content': [{'end': 17.307, 'text': 'Digital marketing is one of the growing areas of online business and it is expected to dominate in the coming years.', 'start': 11.365, 'duration': 5.942}, {'end': 22.148, 'text': 'Hence it will generate a lot of great opportunities in the field of digital marketing.', 'start': 17.727, 'duration': 4.421}, {'end': 28.31, 'text': 'So, in order to help you guys boost your confidence and help you prepare well to ace an interview,', 'start': 22.709, 'duration': 5.601}, {'end': 32.952, 'text': 'Eddie Rekha has come up with this list of top digital marketing interview questions,', 'start': 28.31, 'duration': 4.642}, {'end': 36.693, 'text': 'which will be suitable for both freshers as well as experienced candidates.', 'start': 32.952, 'duration': 3.741}], 'summary': 'Digital marketing is a growing field with increasing opportunities. eddie rekha provides top interview questions for freshers and experienced candidates.', 'duration': 25.328, 'max_score': 11.365, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k11365.jpg'}, {'end': 76.854, 'src': 'embed', 'start': 50.474, 'weight': 2, 'content': [{'end': 55.517, 'text': 'What are the beginner level questions that will be asked and then move ahead and understand the water?', 'start': 50.474, 'duration': 5.043}, {'end': 59.26, 'text': 'the executive level interview questions that will be asked in an interview,', 'start': 55.517, 'duration': 3.743}, {'end': 63.523, 'text': 'followed by which will also see what are the manager level interview questions that we asked.', 'start': 59.26, 'duration': 4.263}, {'end': 66.005, 'text': 'So this video is divided into three parts guys.', 'start': 63.883, 'duration': 2.122}, {'end': 69.288, 'text': 'So I hope the agenda was clear to you guys.', 'start': 66.625, 'duration': 2.663}, {'end': 76.854, 'text': 'also subscribe to Edureka YouTube channel and hit the bell icon to never miss any notifications from us on trending Technologies.', 'start': 69.288, 'duration': 7.566}], 'summary': 'The video discusses beginner, executive, and manager level interview questions.', 'duration': 26.38, 'max_score': 50.474, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k50474.jpg'}], 'start': 11.365, 'title': 'Dominance of digital marketing', 'summary': 'Discusses the rising dominance of digital marketing and its potential opportunities, followed by an introduction to a list of top 50 digital marketing interview questions suitable for both freshers and experienced candidates.', 'chapters': [{'end': 69.288, 'start': 11.365, 'title': 'Digital marketing interview questions', 'summary': 'Discusses the rising dominance of digital marketing and its potential opportunities, followed by an introduction to a list of top 50 digital marketing interview questions suitable for both freshers and experienced candidates.', 'duration': 57.923, 'highlights': ['The rise of digital marketing is expected to dominate the online business in the coming years, creating numerous opportunities.', 'Eddie Rekha has compiled a list of top 50 digital marketing interview questions suitable for freshers and experienced candidates, aimed at boosting confidence and interview preparation.', 'The video is divided into three parts: beginner level questions, executive level questions, and manager level questions, providing a comprehensive coverage of interview question types.']}], 'duration': 57.923, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k11365.jpg', 'highlights': ['The rise of digital marketing is expected to dominate the online business in the coming years, creating numerous opportunities.', 'Eddie Rekha has compiled a list of top 50 digital marketing interview questions suitable for freshers and experienced candidates, aimed at boosting confidence and interview preparation.', 'The video is divided into three parts: beginner level questions, executive level questions, and manager level questions, providing a comprehensive coverage of interview question types.']}, {'end': 645.264, 'segs': [{'end': 195.27, 'src': 'heatmap', 'start': 77.375, 'weight': 0.947, 'content': [{'end': 84.421, 'text': "Also, if you're someone who's looking for an online certification training in digital marketing check out the link in the description box below.", 'start': 77.375, 'duration': 7.046}, {'end': 86.503, 'text': "So let's get started with the session.", 'start': 84.881, 'duration': 1.622}, {'end': 93.429, 'text': 'So the first question that I have for you is what is digital marketing and explain it in simple terms.', 'start': 87.223, 'duration': 6.206}, {'end': 98.964, 'text': 'Digital marketing is all about the tactics for brand marketing via online channels.', 'start': 94.062, 'duration': 4.902}, {'end': 109.009, 'text': 'It includes various techniques like SEO, that the search engine optimization, SEM, search engine marketing, link building, email marketing, PPC,', 'start': 99.505, 'duration': 9.504}, {'end': 112.311, 'text': 'that is, pay-per-click affiliate marketing, and so many others.', 'start': 109.009, 'duration': 3.302}, {'end': 115.516, 'text': 'Now, when I say digital marketing, what comes to your mind?', 'start': 113.214, 'duration': 2.302}, {'end': 117.759, 'text': 'So this digital marketing?', 'start': 116.097, 'duration': 1.662}, {'end': 126.387, 'text': 'it encompasses all marketing efforts that help you in promoting your product or brand using electronic devices or the internet.', 'start': 117.759, 'duration': 8.628}, {'end': 132.353, 'text': 'it leverages online marketing tactics like search engine email marketing, social media marketing,', 'start': 126.387, 'duration': 5.966}, {'end': 137.138, 'text': 'mobile marketing and so on in order to connect with current and prospective customers.', 'start': 132.353, 'duration': 4.785}, {'end': 142.696, 'text': 'So this was about what is digital marketing now moving on.', 'start': 137.992, 'duration': 4.704}, {'end': 144.597, 'text': "Let's take a look at the next question.", 'start': 143.056, 'duration': 1.541}, {'end': 152.063, 'text': 'So the next question that I have for you is what are the different types of digital marketing serve mainly listed out a few of them.', 'start': 145.158, 'duration': 6.905}, {'end': 157.128, 'text': 'So there are six of them in total first one is search engine optimization or SEO.', 'start': 152.304, 'duration': 4.824}, {'end': 163.943, 'text': 'SEO is used for blogs or any articles that you want to write regarding your company or your product.', 'start': 158.198, 'duration': 5.745}, {'end': 169.948, 'text': 'So this basically helps a lot in link building or organic traffic generation.', 'start': 164.423, 'duration': 5.525}, {'end': 173.492, 'text': 'The next one is search engine marketing.', 'start': 170.549, 'duration': 2.943}, {'end': 179.277, 'text': 'ACM is used a lot in terms of optimizing or marketing your content that you create.', 'start': 173.492, 'duration': 5.785}, {'end': 186.343, 'text': 'search engine marketing is analyzing the search engine, how it works, how Google works and market accordingly.', 'start': 179.277, 'duration': 7.066}, {'end': 195.27, 'text': 'All right now talking about content marketing, content marketing beads with creating valuable content and creating a blog and guest blogging,', 'start': 186.363, 'duration': 8.907}], 'summary': 'Digital marketing includes various tactics like seo, sem, and email marketing to connect with customers via online channels.', 'duration': 117.895, 'max_score': 77.375, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k77375.jpg'}, {'end': 112.311, 'src': 'embed', 'start': 87.223, 'weight': 0, 'content': [{'end': 93.429, 'text': 'So the first question that I have for you is what is digital marketing and explain it in simple terms.', 'start': 87.223, 'duration': 6.206}, {'end': 98.964, 'text': 'Digital marketing is all about the tactics for brand marketing via online channels.', 'start': 94.062, 'duration': 4.902}, {'end': 109.009, 'text': 'It includes various techniques like SEO, that the search engine optimization, SEM, search engine marketing, link building, email marketing, PPC,', 'start': 99.505, 'duration': 9.504}, {'end': 112.311, 'text': 'that is, pay-per-click affiliate marketing, and so many others.', 'start': 109.009, 'duration': 3.302}], 'summary': 'Digital marketing encompasses various tactics for brand marketing via online channels, including seo, sem, and more.', 'duration': 25.088, 'max_score': 87.223, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k87223.jpg'}, {'end': 291.672, 'src': 'heatmap', 'start': 245.349, 'weight': 2, 'content': [{'end': 249.492, 'text': 'So know how to promote your product on the social media and the next is e-commerce marketing.', 'start': 245.349, 'duration': 4.143}, {'end': 253.956, 'text': 'You can put up your product on the e-commerce website and you can get traffic from it.', 'start': 249.893, 'duration': 4.063}, {'end': 258.738, 'text': 'Okay, so these are the different types of digital marketing available.', 'start': 254.517, 'duration': 4.221}, {'end': 262.44, 'text': 'Now, the next question is how can you categorize digital marketing?', 'start': 258.879, 'duration': 3.561}, {'end': 269.443, 'text': 'So this digital marketing is mainly classified into two fields, that is, inbound marketing and outbound marketing.', 'start': 262.801, 'duration': 6.642}, {'end': 273.385, 'text': 'inbound marketing is also called as a magnetic marketing,', 'start': 269.443, 'duration': 3.942}, {'end': 282.189, 'text': 'as it allows the organizations to attract their best prospects and those who are actively looking for something or some solutions online.', 'start': 273.385, 'duration': 8.804}, {'end': 291.672, 'text': 'So inbound marketing helps pulling the interest of the customer and it is written according to the customer needs and natural habitats,', 'start': 282.947, 'duration': 8.725}], 'summary': 'Digital marketing includes e-commerce and social media promotion. it is categorized into inbound and outbound marketing.', 'duration': 46.323, 'max_score': 245.349, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k245349.jpg'}, {'end': 378.297, 'src': 'embed', 'start': 343.605, 'weight': 7, 'content': [{'end': 346.986, 'text': 'telemarketer script magazines, TV ads and so on.', 'start': 343.605, 'duration': 3.381}, {'end': 352.527, 'text': 'So this is about the categories now talking about the next question according to you.', 'start': 347.686, 'duration': 4.841}, {'end': 356.108, 'text': 'What are the most effective ways to increase traffic on your website?', 'start': 352.587, 'duration': 3.521}, {'end': 363.31, 'text': 'So here are a few mediums or ways you can say that will help you increasing the traffic on your website.', 'start': 356.588, 'duration': 6.722}, {'end': 365.729, 'text': 'So the first one would be paid search.', 'start': 363.948, 'duration': 1.781}, {'end': 369.611, 'text': "So you're going to be paying to your content so that it ranks on the first page.", 'start': 366.149, 'duration': 3.462}, {'end': 378.297, 'text': 'You might have seen these advertisements or posts which rank on the first page of Google like the first link which has ad under it.', 'start': 370.092, 'duration': 8.205}], 'summary': 'Telemarketing and paid search are effective ways to increase website traffic.', 'duration': 34.692, 'max_score': 343.605, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k343605.jpg'}, {'end': 487.4, 'src': 'embed', 'start': 461.134, 'weight': 3, 'content': [{'end': 469.119, 'text': 'You should always target longtail keywords guys because these help in ranking the most and it will eventually get more views also.', 'start': 461.134, 'duration': 7.985}, {'end': 473.884, 'text': 'Okay, Now the next question is what is SEO?', 'start': 469.139, 'duration': 4.745}, {'end': 475.866, 'text': 'explain it in simple terms.', 'start': 473.884, 'duration': 1.982}, {'end': 479.23, 'text': 'SEO is actually a process of optimizing your content,', 'start': 475.866, 'duration': 3.364}, {'end': 487.4, 'text': 'technical setup and reach of your website so that your pages appear on the top of the search engine result pages for a specific keyword.', 'start': 479.23, 'duration': 8.17}], 'summary': 'Target longtail keywords for better ranking and more views. seo is optimizing content, technical setup, and reach to appear on top of search engine result pages.', 'duration': 26.266, 'max_score': 461.134, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k461134.jpg'}, {'end': 622.706, 'src': 'embed', 'start': 553.806, 'weight': 4, 'content': [{'end': 556.728, 'text': 'So this follows the search engine guidelines guys.', 'start': 553.806, 'duration': 2.922}, {'end': 559.069, 'text': 'So it actually follows the Google guidelines as well.', 'start': 556.748, 'duration': 2.321}, {'end': 565.233, 'text': 'So white hat SEO uses techniques like high quality content, link acquisition,', 'start': 559.549, 'duration': 5.684}, {'end': 571.296, 'text': 'website HTML optimization and restructuring your content with white hat SEO.', 'start': 565.233, 'duration': 6.063}, {'end': 574.138, 'text': 'You can expect a long-lasting growth in your ranking.', 'start': 571.356, 'duration': 2.782}, {'end': 580.569, 'text': 'So like I mentioned these white hat SEO techniques are used for high quality content.', 'start': 574.767, 'duration': 5.802}, {'end': 588.973, 'text': 'So you will be able to create high quality content using white hat SEO, and it strictly follows, or it is strictly abided by,', 'start': 580.729, 'duration': 8.244}, {'end': 591.854, 'text': 'the guidelines of Google and search engine.', 'start': 588.973, 'duration': 2.881}, {'end': 593.835, 'text': 'now, talking about black hat SEO.', 'start': 591.854, 'duration': 1.981}, {'end': 599.037, 'text': 'it exploits the various weakness in the search engine algorithms to get high rankings.', 'start': 593.835, 'duration': 5.202}, {'end': 605.842, 'text': 'The black hat is not in accordance with the SEO guidelines set by the Google search engine or the search engines itself.', 'start': 599.637, 'duration': 6.205}, {'end': 613.627, 'text': 'Some of the black hat SEO techniques are keyword stuffing link spamming hidden text hidden link and so on.', 'start': 606.762, 'duration': 6.865}, {'end': 619.732, 'text': 'So using these techniques you can expect unpredictable quick, but short lasting growth in rankings.', 'start': 613.988, 'duration': 5.744}, {'end': 622.706, 'text': 'So this is like white money and black money, guys.', 'start': 620.424, 'duration': 2.282}], 'summary': 'White hat seo ensures long-lasting growth in ranking through high-quality content, while black hat seo exploits search engine weaknesses for unpredictable, short-term ranking gains.', 'duration': 68.9, 'max_score': 553.806, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k553806.jpg'}], 'start': 69.288, 'title': 'Digital marketing fundamentals', 'summary': 'Covers the fundamentals of digital marketing, including its definition, types, and categorization, emphasizing its importance in promoting products and brands through online channels and techniques such as seo, sem, email marketing, and social media marketing. it also discusses effective ways to increase website traffic, including paid search, display advertising, email marketing, content marketing, guest blogging, referral traffic, and targeting longtail keywords, as well as explaining seo and the different types of seo techniques, namely white hat seo, black hat seo, and gray hat seo.', 'chapters': [{'end': 343.605, 'start': 69.288, 'title': 'Understanding digital marketing', 'summary': 'Discusses the fundamentals of digital marketing, covering its definition, types, and categorization, emphasizing its importance in promoting products and brands through various online channels and techniques, including seo, sem, email marketing, and social media marketing.', 'duration': 274.317, 'highlights': ['Digital marketing encompasses various tactics for brand marketing via online channels, including SEO, SEM, link building, email marketing, PPC, and affiliate marketing.', 'There are six types of digital marketing: SEO, SEM, content marketing, email marketing, social media marketing, and e-commerce marketing, each playing a crucial role in promoting products and brands through different online mediums.', 'Digital marketing is mainly classified into two fields: inbound marketing, which allows organizations to attract their best prospects and outbound marketing, which uses tactics to get a message to a lot of people in an effort to make a sale.']}, {'end': 645.264, 'start': 343.605, 'title': 'Effective ways to increase website traffic', 'summary': 'Discusses effective ways to increase website traffic, including paid search, display advertising, email marketing, content marketing, guest blogging, referral traffic, and targeting longtail keywords, as well as explaining seo and the different types of seo techniques, namely white hat seo, black hat seo, and gray hat seo.', 'duration': 301.659, 'highlights': ['Explanation of SEO SEO is a process of optimizing website content, technical setup, and reach to appear on the top of search engine result pages, increasing the quality and quantity of traffic through organic results.', 'White Hat SEO Utilizes methods and techniques that strictly follow search engine guidelines, such as high-quality content, link acquisition, and website HTML optimization, leading to long-lasting growth in ranking.', 'Black Hat SEO Exploits weaknesses in search engine algorithms through techniques like keyword stuffing, link spamming, and hidden text, resulting in unpredictable quick but short-lasting growth in rankings.', 'Gray Hat SEO Combines aspects of both white hat and black hat techniques, neither strictly following guidelines nor being outrightly non-compliant, resulting in a blend of strategies.', 'Effective Ways to Increase Website Traffic Paid search, display advertising, email marketing, content marketing, guest blogging, referral traffic, and targeting longtail keywords are discussed as effective methods to increase website traffic.']}], 'duration': 575.976, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k69288.jpg', 'highlights': ['Digital marketing encompasses various tactics for brand marketing via online channels, including SEO, SEM, link building, email marketing, PPC, and affiliate marketing.', 'There are six types of digital marketing: SEO, SEM, content marketing, email marketing, social media marketing, and e-commerce marketing, each playing a crucial role in promoting products and brands through different online mediums.', 'Digital marketing is mainly classified into two fields: inbound marketing, which allows organizations to attract their best prospects and outbound marketing, which uses tactics to get a message to a lot of people in an effort to make a sale.', 'Explanation of SEO SEO is a process of optimizing website content, technical setup, and reach to appear on the top of search engine result pages, increasing the quality and quantity of traffic through organic results.', 'White Hat SEO Utilizes methods and techniques that strictly follow search engine guidelines, such as high-quality content, link acquisition, and website HTML optimization, leading to long-lasting growth in ranking.', 'Black Hat SEO Exploits weaknesses in search engine algorithms through techniques like keyword stuffing, link spamming, and hidden text, resulting in unpredictable quick but short-lasting growth in rankings.', 'Gray Hat SEO Combines aspects of both white hat and black hat techniques, neither strictly following guidelines nor being outrightly non-compliant, resulting in a blend of strategies.', 'Effective Ways to Increase Website Traffic Paid search, display advertising, email marketing, content marketing, guest blogging, referral traffic, and targeting longtail keywords are discussed as effective methods to increase website traffic.']}, {'end': 1349.868, 'segs': [{'end': 700.346, 'src': 'embed', 'start': 671.318, 'weight': 0, 'content': [{'end': 675.939, 'text': 'They are crucial for better rankings in the search engine result pages are a CRP.', 'start': 671.318, 'duration': 4.621}, {'end': 682.3, 'text': 'It is really important to make your website SEO optimized for keywords that are relevant to your business.', 'start': 676.439, 'duration': 5.861}, {'end': 687.941, 'text': "This will help your website's page to rank higher in the search engine result pages,", 'start': 683.04, 'duration': 4.901}, {'end': 692.022, 'text': 'which will eventually make customers or viewers to find your website very easily.', 'start': 687.941, 'duration': 4.081}, {'end': 694.249, 'text': 'Now moving on to the next question.', 'start': 692.685, 'duration': 1.564}, {'end': 700.346, 'text': 'We have what are the different areas or key areas where you can use keyword to optimize your site ranking.', 'start': 694.35, 'duration': 5.996}], 'summary': 'Seo optimization for relevant keywords crucial to improve search engine rankings and website visibility.', 'duration': 29.028, 'max_score': 671.318, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k671318.jpg'}, {'end': 836.273, 'src': 'embed', 'start': 807.529, 'weight': 1, 'content': [{'end': 811.671, 'text': 'So we have something called keyword research or keyword Discovery.', 'start': 807.529, 'duration': 4.142}, {'end': 817.634, 'text': 'this helps in ranking your keyword or analyzing how to make your keyword rank on the search engine result pages.', 'start': 811.671, 'duration': 5.963}, {'end': 827.418, 'text': "We have rank watch, which helps in ranking Moore's, which is also another platform that helps in analyzing the SEO Alexa ranking,", 'start': 818.114, 'duration': 9.304}, {'end': 836.273, 'text': 'Google Analytics heatmaps, SEM rush, Ahrefs, ad expresso, unbounce and so on.', 'start': 827.418, 'duration': 8.855}], 'summary': 'Keyword research tools like rank watch, semrush, and ahrefs assist in analyzing and ranking keywords for seo and advertising.', 'duration': 28.744, 'max_score': 807.529, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k807529.jpg'}, {'end': 878.111, 'src': 'embed', 'start': 854.772, 'weight': 2, 'content': [{'end': 865.419, 'text': 'PPC is abbreviated as pay-per-click, which is a model of internet marketing in which advertisers pay a fee each time one of their ads are clicked.', 'start': 854.772, 'duration': 10.647}, {'end': 872.824, 'text': 'essentially, if I say, it is a way of buying visits to your site rather than attempting it to earn it from the visits organically.', 'start': 865.419, 'duration': 7.405}, {'end': 878.111, 'text': 'It is also referred to as sponsored result on the search engine result pages.', 'start': 873.527, 'duration': 4.584}], 'summary': 'Ppc is a model of internet marketing where advertisers pay for each clicked ad, buying visits to the site.', 'duration': 23.339, 'max_score': 854.772, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k854772.jpg'}, {'end': 951.23, 'src': 'embed', 'start': 922.515, 'weight': 3, 'content': [{'end': 925.818, 'text': "We'll see what a Google AdWords and what do you know about them?", 'start': 922.515, 'duration': 3.303}, {'end': 934.061, 'text': 'So Google AdWords is an online advertising service by Google to help marketers reach their customers instantly.', 'start': 926.337, 'duration': 7.724}, {'end': 939.284, 'text': 'businesses uses service to display ads on Google and it is advertising Network.', 'start': 934.061, 'duration': 5.223}, {'end': 945.227, 'text': 'It is the most famous pay-per-click advertising system in the entire world.', 'start': 939.984, 'duration': 5.243}, {'end': 951.23, 'text': 'AdWords allow businesses to set budget for ads and the payments happen when people click on the ads.', 'start': 945.227, 'duration': 6.003}], 'summary': "Google adwords is a popular online advertising service by google, used by businesses to display ads on google's advertising network and is the most famous pay-per-click advertising system worldwide.", 'duration': 28.715, 'max_score': 922.515, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k922515.jpg'}, {'end': 1201.869, 'src': 'embed', 'start': 1175.839, 'weight': 4, 'content': [{'end': 1182.801, 'text': 'and it ensures that the user has great viewing experience, no matter what device they are using to access your website.', 'start': 1175.839, 'duration': 6.962}, {'end': 1192.776, 'text': 'The practice of responsive design consists of a mix of flexible layouts images grids and little use of CSS media queries.', 'start': 1183.539, 'duration': 9.237}, {'end': 1196.583, 'text': 'So this is how you can make a simple web design out of it.', 'start': 1193.417, 'duration': 3.166}, {'end': 1201.869, 'text': 'Now talking about the example, you can consider our website that is edureka.', 'start': 1197.446, 'duration': 4.423}], 'summary': 'Responsive design enhances user experience on all devices, using flexible layouts, images, grids, and minimal css media queries. illustrated with the example of edureka website.', 'duration': 26.03, 'max_score': 1175.839, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k1175839.jpg'}, {'end': 1309.379, 'src': 'embed', 'start': 1278.931, 'weight': 5, 'content': [{'end': 1281.313, 'text': 'What is the limitations of online marketing?', 'start': 1278.931, 'duration': 2.382}, {'end': 1284.206, 'text': 'So internet has its own limitations.', 'start': 1281.903, 'duration': 2.303}, {'end': 1291.794, 'text': 'right, and also every good thing should have some limitations so that it could catch, hold of it and get back on track.', 'start': 1284.206, 'duration': 7.588}, {'end': 1295.498, 'text': 'So what are the limitations of online marketing?', 'start': 1292.194, 'duration': 3.304}, {'end': 1303.046, 'text': 'since online marketing is a platform where everybody is using and it is also so easy to use, we have intense competition in the market.', 'start': 1295.498, 'duration': 7.548}, {'end': 1306.077, 'text': 'as it is easily accessible and cost-effective.', 'start': 1303.775, 'duration': 2.302}, {'end': 1309.379, 'text': 'It has become a preferred method for most of the brands.', 'start': 1306.417, 'duration': 2.962}], 'summary': 'Online marketing has limitations due to intense competition and widespread accessibility.', 'duration': 30.448, 'max_score': 1278.931, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k1278931.jpg'}], 'start': 645.965, 'title': 'Seo and ppc in digital marketing', 'summary': 'Covers the significance of keywords in seo, on-page and off-page optimization, and various tools such as keyword research, rank watch, and sem rush. it also explains ppc advertising, google adwords, remarketing, ad extensions, responsive web design, branding, direct marketing, and the limitations of online marketing.', 'chapters': [{'end': 836.273, 'start': 645.965, 'title': 'Seo keyword optimization essentials', 'summary': 'Discusses the significance of keywords in seo, emphasizing their role in optimizing website ranking and the use of on-page and off-page optimization techniques. it also highlights the importance of various tools such as keyword research, rank watch, and sem rush in digital marketing.', 'duration': 190.308, 'highlights': ['Keywords are crucial for better rankings in the search engine result pages (SERP), and optimizing website for relevant keywords can help in ranking higher. Emphasizes the importance of keywords in improving search engine rankings and website visibility.', 'The different areas where keywords can be used to optimize site ranking include website URL, title, meta tags, web page context, body text, and headlines. Highlights the various areas where keywords can be strategically utilized to optimize website ranking.', 'On-page optimization involves factors like title of the page, meta tag description, optimized images, URL structure, high-quality content, and internal links, while off-page SEO focuses on online reputation and acquiring backlinks from authority sites. Explains the differences between on-page and off-page optimization, emphasizing their respective components and strategies.', 'Various tools such as keyword research, rank watch, SEM rush, Ahrefs, and more are essential for digital marketing, helping in keyword analysis, ranking, SEO, and analytics. Highlights the importance of tools like keyword research, rank watch, and SEM rush in digital marketing for keyword analysis, ranking, and SEO.']}, {'end': 1349.868, 'start': 836.413, 'title': 'Ppc and google adwords in digital marketing', 'summary': 'Explains ppc advertising, google adwords, remarketing, ad extensions, and the ideal approach for an effective ppc campaign, also covering responsive web design, branding, direct marketing, and the limitations of online marketing.', 'duration': 513.455, 'highlights': ['PPC Advertising Pay-per-click (PPC) advertising is a model of internet marketing where advertisers pay a fee each time their ads are clicked, making it one of the most predominantly used forms of marketing.', 'Google AdWords Google AdWords is the most famous pay-per-click advertising system in the world, allowing businesses to set budgets for ads and focusing on selected keywords, while also offering remarketing to target previous site visitors and increase conversion rates.', 'Ad Extensions Ad extensions are extra snippets of relevant information about a business that can be added to AdWords text ads, including location, phone number, business ratings, and more, categorized as automatic and manual ad extensions.', 'Effective PPC Campaign Approach The ideal approach for effective PPC campaigns includes adding more keywords, splitting ads into smaller segments for better click-through rates, reviewing non-performing keywords, refining landing pages, and adding negative keywords to improve marketing relevancy.', "Responsive Web Design Responsive web design aims to respond to users' behavior and environment, ensuring great viewing experiences on different devices, achieved through flexible layouts, images, grids, and CSS media queries, illustrated with the example of edureka website.", 'Direct Marketing vs. Branding The basic difference between direct marketing and branding lies in establishing communication with the target audience for direct marketing, while branding aims to build awareness about a product or company by exposing the brand to a wider audience.', 'Limitations of Online Marketing Online marketing faces limitations such as intense competition, being overwhelming with information and data, requiring patience, practice, and experience, and relying on user interpretation of analytics to be effective.']}], 'duration': 703.903, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k645965.jpg', 'highlights': ['Keywords are crucial for better rankings in the search engine result pages (SERP), and optimizing website for relevant keywords can help in ranking higher.', 'Various tools such as keyword research, rank watch, SEM rush, Ahrefs, and more are essential for digital marketing, helping in keyword analysis, ranking, SEO, and analytics.', 'PPC Advertising Pay-per-click (PPC) advertising is a model of internet marketing where advertisers pay a fee each time their ads are clicked, making it one of the most predominantly used forms of marketing.', 'Google AdWords Google AdWords is the most famous pay-per-click advertising system in the world, allowing businesses to set budgets for ads and focusing on selected keywords, while also offering remarketing to target previous site visitors and increase conversion rates.', "Responsive Web Design Responsive web design aims to respond to users' behavior and environment, ensuring great viewing experiences on different devices, achieved through flexible layouts, images, grids, and CSS media queries, illustrated with the example of edureka website.", 'Limitations of Online Marketing Online marketing faces limitations such as intense competition, being overwhelming with information and data, requiring patience, practice, and experience, and relying on user interpretation of analytics to be effective.']}, {'end': 1761.657, 'segs': [{'end': 1424, 'src': 'embed', 'start': 1400.241, 'weight': 2, 'content': [{'end': 1408.364, 'text': 'videos and other content that drives audience engagement and social media marketing can also help you by increasing website traffic,', 'start': 1400.241, 'duration': 8.123}, {'end': 1414.967, 'text': 'building conversations, increasing brand awareness and improving communication and traction with the target audience.', 'start': 1408.364, 'duration': 6.603}, {'end': 1419.599, 'text': 'So this is exactly how you can use social media for marketing.', 'start': 1415.638, 'duration': 3.961}, {'end': 1424, 'text': 'now moving on to the next part of the session, that is, executive level interview questions.', 'start': 1419.599, 'duration': 4.401}], 'summary': 'Creating engaging content can boost website traffic, brand awareness, and audience communication through social media marketing.', 'duration': 23.759, 'max_score': 1400.241, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k1400241.jpg'}, {'end': 1491.14, 'src': 'embed', 'start': 1445.387, 'weight': 3, 'content': [{'end': 1451.174, 'text': 'Email marketing is one of the oldest and the most professional way to communicate with their clients and prospects.', 'start': 1445.387, 'duration': 5.787}, {'end': 1458.482, 'text': 'It is also the most direct and effective way of connecting with your leads, nurturing them and turning them into customers,', 'start': 1451.774, 'duration': 6.708}, {'end': 1461.825, 'text': 'consistently winning out over all the other marketing channels.', 'start': 1458.482, 'duration': 3.343}, {'end': 1466.831, 'text': 'So the next question is what is the difference between SEO and SEM?', 'start': 1462.746, 'duration': 4.085}, {'end': 1474.492, 'text': 'SEO enables your website to appear in the search engine result pages, while the SEM is search engine marketing,', 'start': 1467.589, 'duration': 6.903}, {'end': 1477.774, 'text': 'which helps in purchasing a space in search engine result pages.', 'start': 1474.492, 'duration': 3.282}, {'end': 1488.099, 'text': 'So this is some important difference between SEO and SEM search engine result pages helps in enabling your website to appear on the result pages.', 'start': 1478.294, 'duration': 9.805}, {'end': 1491.14, 'text': 'Whereas SEM is a search engine marketing.', 'start': 1488.699, 'duration': 2.441}], 'summary': 'Email marketing is effective; seo gets organic traffic, sem purchases space.', 'duration': 45.753, 'max_score': 1445.387, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k1445387.jpg'}, {'end': 1532.346, 'src': 'embed', 'start': 1506.972, 'weight': 1, 'content': [{'end': 1521.783, 'text': 'content marketing is a strategic approach focused on creating and distributing relevant and consistent content in order to attract and retain a clearly defined audience and drive profitable customer action.', 'start': 1506.972, 'duration': 14.811}, {'end': 1527.027, 'text': 'the key reasons for enterprises to use content marketing are increased number of sales,', 'start': 1521.783, 'duration': 5.244}, {'end': 1532.346, 'text': 'the cost you have saved throughout and better customers who have more loyalty.', 'start': 1527.702, 'duration': 4.644}], 'summary': 'Content marketing aims to attract and retain a defined audience, driving increased sales and cost savings.', 'duration': 25.374, 'max_score': 1506.972, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k1506972.jpg'}, {'end': 1623.563, 'src': 'embed', 'start': 1574.329, 'weight': 0, 'content': [{'end': 1579.93, 'text': 'Interaction with the customer is also made very easy and you can get in touch very fast.', 'start': 1574.329, 'duration': 5.601}, {'end': 1584.231, 'text': 'and also another added advantage of online marketing is better tracking.', 'start': 1579.93, 'duration': 4.301}, {'end': 1587.271, 'text': 'you can track where your product is, when it is arriving.', 'start': 1584.231, 'duration': 3.04}, {'end': 1590.432, 'text': 'What is the cost all of it? You can get it online.', 'start': 1587.371, 'duration': 3.061}, {'end': 1598.134, 'text': 'So these are some major reasons why online marketing is preferred over offline marketing now moving on to the next question.', 'start': 1591.012, 'duration': 7.122}, {'end': 1600.654, 'text': "What are the five D's of digital marketing?", 'start': 1598.254, 'duration': 2.4}, {'end': 1612.058, 'text': "The five D's in digital marketing define the opportunities for customers or consumers to interact with brand and for business to reach out to their audience in different ways.", 'start': 1601.494, 'duration': 10.564}, {'end': 1615.44, 'text': 'So the first D is digital devices.', 'start': 1612.658, 'duration': 2.782}, {'end': 1623.563, 'text': 'your audience experiences your brand as they interact with the websites through digital devices, including mobile phones,', 'start': 1615.44, 'duration': 8.123}], 'summary': "Online marketing offers easy customer interaction and better tracking, and the five d's of digital marketing define consumer-brand interaction opportunities.", 'duration': 49.234, 'max_score': 1574.329, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k1574329.jpg'}, {'end': 1725.295, 'src': 'embed', 'start': 1695.727, 'weight': 5, 'content': [{'end': 1701.032, 'text': 'So, in order to understand what is the role of digital marketing, you need to have great exposure.', 'start': 1695.727, 'duration': 5.305}, {'end': 1707.538, 'text': 'digital marketing gives you a fair chance to all businesses that prefer online branding and advertising,', 'start': 1701.032, 'duration': 6.506}, {'end': 1709.9, 'text': 'and also it will help you in generating traffic.', 'start': 1707.538, 'duration': 2.362}, {'end': 1718.992, 'text': "Digital marketing allows you to see the exact number of people who viewed your website's page in real time by using digital analytics.", 'start': 1710.467, 'duration': 8.525}, {'end': 1725.295, 'text': 'software, content performance and lead generation also plays an important role with digital marketing.', 'start': 1718.992, 'duration': 6.303}], 'summary': 'Digital marketing offers fair chance for online branding, generating traffic, and real-time analytics.', 'duration': 29.568, 'max_score': 1695.727, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k1695727.jpg'}, {'end': 1761.657, 'src': 'embed', 'start': 1738.182, 'weight': 6, 'content': [{'end': 1749.848, 'text': "attribute modeling or attribution modeling is an effective strategy for digital marketing that allows you to trace all your sales back to a customer's first digital touchpoint with your business.", 'start': 1738.182, 'duration': 11.666}, {'end': 1755.231, 'text': 'It helps you identify the trends in which people research and buy your products,', 'start': 1750.507, 'duration': 4.724}, {'end': 1761.657, 'text': 'which help you make informed decisions about what parts of your digital marketing strategy deserves attention.', 'start': 1755.231, 'duration': 6.426}], 'summary': 'Attribution modeling traces sales to first touchpoint, informs digital strategy.', 'duration': 23.475, 'max_score': 1738.182, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k1738182.jpg'}], 'start': 1350.349, 'title': "Digital marketing insights and the 5 d's of digital marketing", 'summary': "Provides insights into notable limitations of online marketing, popular ppc tools, social media marketing strategies, executive level interview questions about email marketing, seo, sem, and content marketing, and reasons why online marketing is preferred over offline marketing. it also explores the 5 d's of digital marketing: digital devices, platforms, media, data, and technology, and emphasizes the role of digital marketing in providing business exposure, generating traffic, and enabling real-time analytics and lead generation.", 'chapters': [{'end': 1598.134, 'start': 1350.349, 'title': 'Digital marketing insights', 'summary': 'Provides insights into notable limitations of online marketing, popular ppc tools, social media marketing strategies, executive level interview questions about email marketing, seo, sem, and content marketing, and reasons why online marketing is preferred over offline marketing.', 'duration': 247.785, 'highlights': ['Online marketing is preferred over offline marketing due to its ability to tap a larger audience, expand geographically, provide immediate information, and enable easy customer interaction and tracking. Online marketing is preferred over offline marketing due to its ability to tap a larger audience, expand geographically, provide immediate information, and enable easy customer interaction and tracking.', 'Content marketing helps in increasing sales, saving costs, and building better customer loyalty. Content marketing helps in increasing sales, saving costs, and building better customer loyalty.', 'Social media marketing involves creating and sharing content to achieve marketing and branding goals, driving audience engagement, increasing website traffic, building conversations, increasing brand awareness, and improving communication and traction with the target audience. Social media marketing involves creating and sharing content to achieve marketing and branding goals, driving audience engagement, increasing website traffic, building conversations, increasing brand awareness, and improving communication and traction with the target audience.', 'SEM helps in purchasing space in search engine result pages, while SEO enables a website to appear in the search engine result pages. SEM helps in purchasing space in search engine result pages, while SEO enables a website to appear in the search engine result pages.', 'Email marketing is a highly effective strategy for converting leads into customers, nurturing leads, and connecting with prospects. Email marketing is a highly effective strategy for converting leads into customers, nurturing leads, and connecting with prospects.']}, {'end': 1761.657, 'start': 1598.254, 'title': "The 5 d's of digital marketing & its role", 'summary': "Explores the 5 d's of digital marketing: digital devices, platforms, media, data, and technology, and emphasizes the role of digital marketing in providing business exposure, generating traffic, and enabling real-time analytics and lead generation.", 'duration': 163.403, 'highlights': ["Digital marketing allows you to see the exact number of people who viewed your website's page in real time by using digital analytics software, and also enables lead generation. Real-time website traffic measurement, lead generation", "Attribute modeling allows you to trace all your sales back to a customer's first digital touchpoint with your business, helping you make informed decisions about your digital marketing strategy. Sales tracking, informed decision-making", "The 5 D's in digital marketing define the opportunities for customers or consumers to interact with brand and for business to reach out to their audience in different ways, including digital devices, platforms, media, data, and technology. Definition of 5 D's: digital devices, platforms, media, data, technology", 'Digital marketing provides business exposure, generates traffic, and enables you to measure website views and collect contact details, emphasizing the role of digital marketing in online branding and advertising. Business exposure, traffic generation, lead collection']}], 'duration': 411.308, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k1350349.jpg', 'highlights': ['Online marketing taps larger audience, expands geographically, provides immediate information, and enables easy customer interaction and tracking.', 'Content marketing increases sales, saves costs, and builds better customer loyalty.', 'Social media marketing drives audience engagement, increases website traffic, and improves communication with the target audience.', 'SEM helps in purchasing space in search engine result pages, while SEO enables a website to appear in the search engine result pages.', 'Email marketing is a highly effective strategy for converting leads into customers, nurturing leads, and connecting with prospects.', 'Digital marketing enables real-time website traffic measurement and lead generation.', "Attribute modeling allows tracing sales back to a customer's first digital touchpoint, aiding informed decision-making.", "The 5 D's in digital marketing define opportunities for interaction with brand and reaching out to the audience through digital devices, platforms, media, data, and technology.", 'Digital marketing provides business exposure, generates traffic, and enables measurement of website views and lead collection.']}, {'end': 2096.893, 'segs': [{'end': 1818.611, 'src': 'embed', 'start': 1785.447, 'weight': 1, 'content': [{'end': 1788.849, 'text': 'It is a different approach or techniques to generate more traffic.', 'start': 1785.447, 'duration': 3.402}, {'end': 1793.41, 'text': 'We have something called on-page optimization or on-page SEO.', 'start': 1789.449, 'duration': 3.961}, {'end': 1799.793, 'text': 'So it focuses only on creating content that exists on the page of the website.', 'start': 1794.048, 'duration': 5.745}, {'end': 1810.724, 'text': 'by researching keywords for their search volume and intend you can answer questions for readers and rank higher on the search engine result pages to those questions produced now.', 'start': 1799.793, 'duration': 10.931}, {'end': 1818.611, 'text': 'talking about off-page SEO, this focuses on all the activities that takes place off the page when looking to optimize your website.', 'start': 1810.724, 'duration': 7.887}], 'summary': 'Using on-page and off-page seo techniques to increase website traffic and improve search engine rankings through keyword research and content optimization.', 'duration': 33.164, 'max_score': 1785.447, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k1785447.jpg'}, {'end': 1890.1, 'src': 'heatmap', 'start': 1833.434, 'weight': 0, 'content': [{'end': 1841.416, 'text': 'You can earn the backlinks by networking with other publishers writing guest posts on their websites and generating external attention.', 'start': 1833.434, 'duration': 7.982}, {'end': 1847.557, 'text': 'Now the next one is technical SEO this focuses on the back end of your website.', 'start': 1842.036, 'duration': 5.521}, {'end': 1853.347, 'text': 'We have something called the image compression CSS file optimization structured data.', 'start': 1848.004, 'duration': 5.343}, {'end': 1859.05, 'text': "These are some different forms of technical SEO that can increase your website's loading speed.", 'start': 1853.667, 'duration': 5.383}, {'end': 1864.572, 'text': 'That is an important ranking factor for the search engines now moving on to the next question.', 'start': 1859.53, 'duration': 5.042}, {'end': 1874.794, 'text': 'What is a MP? AMP is a web component framework which helps in creating a user first websites emails at stories and so on.', 'start': 1864.652, 'duration': 10.142}, {'end': 1878.516, 'text': 'It is also short for accelerated mobile pages.', 'start': 1875.354, 'duration': 3.162}, {'end': 1883.157, 'text': 'It is a project from Twitter and Google to make fast mobile pages.', 'start': 1879.056, 'duration': 4.101}, {'end': 1890.1, 'text': 'AMP is an open source library that helps create a lightweight and fast loading web page.', 'start': 1883.177, 'duration': 6.923}], 'summary': 'Networking for backlinks, technical seo for website speed, and amp for fast loading mobile pages.', 'duration': 25.616, 'max_score': 1833.434, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k1833434.jpg'}, {'end': 1995.511, 'src': 'heatmap', 'start': 1883.177, 'weight': 3, 'content': [{'end': 1890.1, 'text': 'AMP is an open source library that helps create a lightweight and fast loading web page.', 'start': 1883.177, 'duration': 6.923}, {'end': 1895.622, 'text': 'It also enables marketers and publishers to create mobile friendly web pages,', 'start': 1890.72, 'duration': 4.902}, {'end': 1901.578, 'text': 'which can be supported at different platforms and is compatible with all the types of browsers.', 'start': 1896.175, 'duration': 5.403}, {'end': 1910.442, 'text': "The next question is what are the four C's of digital marketing? We have four C's like we have four D's of digital marketing.", 'start': 1902.478, 'duration': 7.964}, {'end': 1913.263, 'text': "We have something called four C's of digital marketing.", 'start': 1910.462, 'duration': 2.801}, {'end': 1917.725, 'text': 'that is nothing but customer content, context and conversion.', 'start': 1913.263, 'duration': 4.462}, {'end': 1921.767, 'text': 'customer is someone who sees the message or views the message.', 'start': 1917.725, 'duration': 4.042}, {'end': 1930.359, 'text': 'content is the message that the customer sees, Whereas context is something why the customer needs to see the message,', 'start': 1921.767, 'duration': 8.592}, {'end': 1934.903, 'text': 'and conversion is the communication between you and the customer.', 'start': 1930.359, 'duration': 4.544}, {'end': 1936.245, 'text': 'moving on to the next question,', 'start': 1934.903, 'duration': 1.342}, {'end': 1936.685, 'text': 'We have.', 'start': 1936.285, 'duration': 0.4}, {'end': 1939.427, 'text': 'what are the three ingredients of digital marketing?', 'start': 1936.685, 'duration': 2.742}, {'end': 1946.594, 'text': 'Okay, so, the three main factors why digital marketing is required is to generate traffic on your website.', 'start': 1940.148, 'duration': 6.446}, {'end': 1956.285, 'text': 'and also know the insights about your website, how the analytics is, how many people are viewing to your web page and so on.', 'start': 1947.498, 'duration': 8.787}, {'end': 1959.227, 'text': 'so these come under the insights and finally the sales.', 'start': 1956.285, 'duration': 2.942}, {'end': 1965.872, 'text': 'How can you sell your product to a customer? So these are some three major ingredients of digital marketing.', 'start': 1959.827, 'duration': 6.045}, {'end': 1968.056, 'text': 'Now moving on to the next question.', 'start': 1966.494, 'duration': 1.562}, {'end': 1972.44, 'text': 'How can you drive a digital traffic to your website immediately?', 'start': 1968.196, 'duration': 4.244}, {'end': 1981.51, 'text': 'leveraging social media with posts that link back to your site is one key way to funnel traffic to your website within shorter time frame.', 'start': 1972.44, 'duration': 9.07}, {'end': 1990.749, 'text': 'also posts that include promotions, giveaways, contests and other engaging and time-sensitive material can be more effective.', 'start': 1982.145, 'duration': 8.604}, {'end': 1995.511, 'text': 'in addition to this, generating leads through engagement and online public relations,', 'start': 1990.749, 'duration': 4.762}], 'summary': "Amp enables fast web pages, 4 c's of digital marketing: customer, content, context, conversion, 3 ingredients: traffic, insights, sales, and driving traffic using social media and engagement.", 'duration': 51.726, 'max_score': 1883.177, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k1883177.jpg'}, {'end': 2053.661, 'src': 'embed', 'start': 1982.145, 'weight': 5, 'content': [{'end': 1990.749, 'text': 'also posts that include promotions, giveaways, contests and other engaging and time-sensitive material can be more effective.', 'start': 1982.145, 'duration': 8.604}, {'end': 1995.511, 'text': 'in addition to this, generating leads through engagement and online public relations,', 'start': 1990.749, 'duration': 4.762}, {'end': 2002.875, 'text': 'such as answering queries where to function as a subject expert or writing a press release for online distribution.', 'start': 1995.511, 'duration': 7.364}, {'end': 2007.417, 'text': 'These are some strong tactics for quickly amassing traffic.', 'start': 2003.275, 'duration': 4.142}, {'end': 2012.954, 'text': 'Okay, Now the next is what is conversion optimization?', 'start': 2008.291, 'duration': 4.663}, {'end': 2021.698, 'text': 'conversion optimization is a practice of determining how a website can increase the ratio of visitors to the actual customers.', 'start': 2012.954, 'duration': 8.744}, {'end': 2028.302, 'text': 'a conversion is a site visitor who has taken a desired action rather than simply viewing content and leaving it.', 'start': 2021.698, 'duration': 6.604}, {'end': 2039.436, 'text': 'One way to optimize conversion is to conduct a be testing this runs to web pages with altered designs or content to see which is more conversions.', 'start': 2029.153, 'duration': 10.283}, {'end': 2045.218, 'text': 'Now. the next question is why should you use YouTube for digital marketing?', 'start': 2040.316, 'duration': 4.902}, {'end': 2053.661, 'text': 'with YouTube, you can present a better picture of the brand by creating interesting and long videos, which can help boost SEO traffic,', 'start': 2045.218, 'duration': 8.443}], 'summary': 'Engaging posts, lead generation, and youtube videos can quickly amass traffic and boost seo.', 'duration': 71.516, 'max_score': 1982.145, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k1982145.jpg'}, {'end': 2106.878, 'src': 'embed', 'start': 2077.366, 'weight': 8, 'content': [{'end': 2082.408, 'text': 'What do you mean or how can you measure this ROI ROI is nothing but written of investment.', 'start': 2077.366, 'duration': 5.042}, {'end': 2089.13, 'text': 'So to calculate the ROI of a marketing campaign integrated into the overall business line calculation.', 'start': 2082.848, 'duration': 6.282}, {'end': 2096.893, 'text': "Take the sales growth from the product line and subtract the marketing cost and divide the marketing cost and there you'll have your ROI.", 'start': 2089.63, 'duration': 7.263}, {'end': 2102.216, 'text': "So you'll be having a better ROI if you're going to be using YouTube as your marketing platform.", 'start': 2097.154, 'duration': 5.062}, {'end': 2106.878, 'text': 'Now the next question is what are the webmaster tools?', 'start': 2102.976, 'duration': 3.902}], 'summary': 'Roi calculation: sales growth - marketing cost / marketing cost. youtube yields better roi.', 'duration': 29.512, 'max_score': 2077.366, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k2077366.jpg'}], 'start': 1761.677, 'title': 'Seo techniques and digital marketing essentials', 'summary': "Discusses various types of seo techniques such as on-page optimization, off-page seo, and technical seo, emphasizing content creation, backlinks, and backend optimization. it also covers digital marketing essentials like amp, 4c's, driving traffic, conversion optimization, youtube for marketing, and measuring roi.", 'chapters': [{'end': 1859.05, 'start': 1761.677, 'title': 'Types of seo techniques', 'summary': 'Discusses the different types of seo techniques, including on-page optimization, off-page seo, and technical seo, which can help generate more traffic to a website by focusing on content creation, backlinks, and backend optimization to improve website loading speed.', 'duration': 97.373, 'highlights': ['On-page optimization or on-page SEO focuses on creating content for the website and researching keywords to rank higher on search engine result pages.', 'Off-page SEO involves activities such as earning backlinks through networking, guest posts, and external attention to improve website ranking.', 'Technical SEO focuses on backend optimization, including image compression, CSS file optimization, and structured data to increase website loading speed.']}, {'end': 2096.893, 'start': 1859.53, 'title': 'Digital marketing essentials', 'summary': "Covers essential aspects of digital marketing, including amp, 4c's, 3 ingredients, driving traffic, conversion optimization, youtube for marketing, and measuring roi.", 'duration': 237.363, 'highlights': ['AMP is an open source library that helps create lightweight and fast-loading web pages, enabling marketers and publishers to create mobile-friendly web pages, compatible with all types of browsers.', "The four C's of digital marketing are customer, content, context, and conversion, which define the interaction between the customer and the message, emphasizing the importance of communication and relevance.", 'Driving digital traffic to a website can be achieved through leveraging social media posts, promotions, giveaways, contests, engagement, and online public relations, which are effective tactics for quickly amassing traffic.', 'Conversion optimization involves increasing the ratio of visitors to actual customers by conducting A/B testing, which can determine which design or content leads to more conversions on a website.', 'YouTube can be utilized for digital marketing to present a better brand image, boost SEO traffic, expand social reach, create brand awareness, and improve the ROI through increased views and revenue generation.', 'Measuring ROI for YouTube marketing involves calculating the return on investment by subtracting the marketing cost from the sales growth of the product line and dividing the marketing cost to determine the ROI.']}], 'duration': 335.216, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k1761677.jpg', 'highlights': ['Off-page SEO involves activities such as earning backlinks through networking, guest posts, and external attention to improve website ranking.', 'On-page optimization or on-page SEO focuses on creating content for the website and researching keywords to rank higher on search engine result pages.', 'Technical SEO focuses on backend optimization, including image compression, CSS file optimization, and structured data to increase website loading speed.', 'AMP is an open source library that helps create lightweight and fast-loading web pages, enabling marketers and publishers to create mobile-friendly web pages, compatible with all types of browsers.', "The four C's of digital marketing are customer, content, context, and conversion, which define the interaction between the customer and the message, emphasizing the importance of communication and relevance.", 'Driving digital traffic to a website can be achieved through leveraging social media posts, promotions, giveaways, contests, engagement, and online public relations, which are effective tactics for quickly amassing traffic.', 'Conversion optimization involves increasing the ratio of visitors to actual customers by conducting A/B testing, which can determine which design or content leads to more conversions on a website.', 'YouTube can be utilized for digital marketing to present a better brand image, boost SEO traffic, expand social reach, create brand awareness, and improve the ROI through increased views and revenue generation.', 'Measuring ROI for YouTube marketing involves calculating the return on investment by subtracting the marketing cost from the sales growth of the product line and dividing the marketing cost to determine the ROI.']}, {'end': 2721.185, 'segs': [{'end': 2147.968, 'src': 'embed', 'start': 2097.154, 'weight': 0, 'content': [{'end': 2102.216, 'text': "So you'll be having a better ROI if you're going to be using YouTube as your marketing platform.", 'start': 2097.154, 'duration': 5.062}, {'end': 2106.878, 'text': 'Now the next question is what are the webmaster tools?', 'start': 2102.976, 'duration': 3.902}, {'end': 2115.821, 'text': 'Google webmaster tool is basically a collection of web utilities that help website owners ensure that their site is Google friendly.', 'start': 2106.878, 'duration': 8.943}, {'end': 2121.368, 'text': 'These tools have many applications like getting data about incoming search traffic.', 'start': 2116.346, 'duration': 5.022}, {'end': 2128.172, 'text': 'You can also view crawling and viewing reports using these webmaster tools now moving on to the next question.', 'start': 2121.769, 'duration': 6.403}, {'end': 2132.013, 'text': 'We have differentiate AdWords and AdSense.', 'start': 2128.212, 'duration': 3.801}, {'end': 2141.478, 'text': "AdWords enables businesses to advertise on Google's Network and AdSense enables Publishers to reserve space for AdWords placement on your website.", 'start': 2132.013, 'duration': 9.465}, {'end': 2147.968, 'text': "Both these AdWords and AdSense work together to complete Google's advertising Network, that is,", 'start': 2142.043, 'duration': 5.925}], 'summary': "Using youtube can lead to better roi. google webmaster tools help ensure site is google friendly and provide data about incoming search traffic. adwords advertises on google's network, while adsense reserves space for adwords placement on websites.", 'duration': 50.814, 'max_score': 2097.154, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k2097154.jpg'}, {'end': 2225.106, 'src': 'embed', 'start': 2196.924, 'weight': 2, 'content': [{'end': 2204.506, 'text': 'online shoppers establish a preference in terms of which website they want to purchase it from and based on their research.', 'start': 2196.924, 'duration': 7.582}, {'end': 2208.327, 'text': "They're going to be looking for that particular store or shop.", 'start': 2204.546, 'duration': 3.781}, {'end': 2213.749, 'text': 'Now the next one would be the purchase customer makes a decision of purchasing the product.', 'start': 2209.087, 'duration': 4.662}, {'end': 2217.55, 'text': 'So this is how the user journey of an online shopper is.', 'start': 2213.789, 'duration': 3.761}, {'end': 2225.106, 'text': 'Now. the next question is do you think digital marketing will replace traditional marketing practices in the near future?', 'start': 2218.396, 'duration': 6.71}], 'summary': 'Online shoppers establish preferences before purchasing. will digital marketing replace traditional practices?', 'duration': 28.182, 'max_score': 2196.924, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k2196924.jpg'}, {'end': 2283.222, 'src': 'embed', 'start': 2255.636, 'weight': 3, 'content': [{'end': 2258.378, 'text': 'So this is one safe answer which you can give.', 'start': 2255.636, 'duration': 2.742}, {'end': 2263.842, 'text': 'All right, and the next question is explain the process of Facebook marketing.', 'start': 2259.238, 'duration': 4.604}, {'end': 2270.752, 'text': 'For Facebook sharing valuable content that connects with potential customers is your most important play.', 'start': 2264.747, 'duration': 6.005}, {'end': 2278.798, 'text': 'You can create a Facebook marketing plan by defining your audience, setting goals, creating a business page on Facebook,', 'start': 2271.272, 'duration': 7.526}, {'end': 2283.222, 'text': 'posting interesting content and incorporating Facebook ads.', 'start': 2278.798, 'duration': 4.424}], 'summary': 'Facebook marketing involves sharing valuable content, defining audience, setting goals, and using ads to connect with potential customers.', 'duration': 27.586, 'max_score': 2255.636, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k2255636.jpg'}, {'end': 2429.141, 'src': 'heatmap', 'start': 2372.582, 'weight': 4, 'content': [{'end': 2379.727, 'text': "ranking for a keyword is a repeatable process and you won't get results that you want hundred percent of the time,", 'start': 2372.582, 'duration': 7.145}, {'end': 2383.309, 'text': "especially if your keyword that you're trying to rank as a popular one.", 'start': 2379.727, 'duration': 3.582}, {'end': 2391.434, 'text': 'but content marketing and SEO practices like keyboard research, checking out for competition, conceptualizing the content, optimizing your keyword,', 'start': 2383.309, 'duration': 8.125}, {'end': 2392.975, 'text': 'can help you with rankings.', 'start': 2391.434, 'duration': 1.541}, {'end': 2396.037, 'text': 'Okay, so this is a strategy that we follow.', 'start': 2393.755, 'duration': 2.282}, {'end': 2401.043, 'text': 'Now the next question is what are the ways to measure SEM efforts that are successful?', 'start': 2396.701, 'duration': 4.342}, {'end': 2408.307, 'text': 'So if your aim is to spread awareness, then tracking clicks and impressions on paid and organic search listing are possible.', 'start': 2401.743, 'duration': 6.564}, {'end': 2415.61, 'text': 'But if the objective is to quantify the brand performance, then measuring it through conversion rate is a must.', 'start': 2409.067, 'duration': 6.543}, {'end': 2421.773, 'text': 'so in order to generate qualified leads, it is better to track emails and queries or online registrations.', 'start': 2415.61, 'duration': 6.163}, {'end': 2429.141, 'text': 'So this is how you can measure the SEM efforts that are successful now moving on to the next question.', 'start': 2422.552, 'duration': 6.589}], 'summary': 'Content marketing and seo practices can help improve keyword rankings, and measuring successful sem efforts involves tracking clicks, impressions, conversion rates, emails, and queries.', 'duration': 56.559, 'max_score': 2372.582, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k2372582.jpg'}, {'end': 2468.989, 'src': 'embed', 'start': 2444.081, 'weight': 5, 'content': [{'end': 2450.963, 'text': 'attention equals innovative content if you produce good content and display it correctly to the right place at the right time.', 'start': 2444.081, 'duration': 6.882}, {'end': 2453.904, 'text': 'It will definitely give you the proper output.', 'start': 2450.983, 'duration': 2.921}, {'end': 2462.427, 'text': 'a few ways to engage your customers through social media are crafting catchy headlines, posting quality visual media, hosting contests,', 'start': 2453.904, 'duration': 8.523}, {'end': 2468.989, 'text': 'ensuring that your post has good content, focusing on the social presence, responding to comments in a timely manner.', 'start': 2462.427, 'duration': 6.562}], 'summary': 'Innovative content and strategic posting can engage customers through social media, leading to proper output.', 'duration': 24.908, 'max_score': 2444.081, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k2444081.jpg'}, {'end': 2597.835, 'src': 'embed', 'start': 2548.875, 'weight': 6, 'content': [{'end': 2556.068, 'text': 'So the next one is how do you stay updated with the latest marketing Trends? Since digital marketing is a dynamic field.', 'start': 2548.875, 'duration': 7.193}, {'end': 2564.252, 'text': 'It is important to stay updated with the blogs, books, podcast, webinars and so on, and many more for the go.', 'start': 2556.208, 'duration': 8.044}, {'end': 2571.996, 'text': 'some of the most popular resources to stay updated on the marketing platforms are websites like Mashable, WordStream, block,', 'start': 2564.252, 'duration': 7.744}, {'end': 2574.218, 'text': 'social media examiner and so on.', 'start': 2571.996, 'duration': 2.222}, {'end': 2581.224, 'text': 'Okay, so they are using these you can actually keep updated with the digital marketing Trends now moving on to the next question.', 'start': 2574.639, 'duration': 6.585}, {'end': 2589.674, 'text': 'How do you decrease the loading time of a website? So to decrease the loading time of your website, you can use external style sheets.', 'start': 2581.325, 'duration': 8.349}, {'end': 2597.835, 'text': 'You can also consider using fewer images and optimize images to reduce the file size without affecting the quality of the image,', 'start': 2589.994, 'duration': 7.841}], 'summary': 'Stay updated with digital marketing trends using blogs, books, podcasts, webinars. popular resources include mashable, wordstream, and social media examiner. to decrease website loading time, use external style sheets and optimize images to reduce file size without affecting quality.', 'duration': 48.96, 'max_score': 2548.875, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k2548875.jpg'}], 'start': 2097.154, 'title': 'Youtube roi and digital marketing insights', 'summary': 'Discusses the benefits of using youtube for marketing, google webmaster tools, adwords vs adsense, and user journey. it also highlights various digital marketing insights including integrating traditional and digital marketing, facebook marketing, tracking campaigns, budgeting, keyword strategy, sem measurement, social media engagement, cost reduction, trends, website optimization, time management, and future aspirations.', 'chapters': [{'end': 2217.55, 'start': 2097.154, 'title': 'Youtube roi and google webmaster tools', 'summary': 'Discusses the benefits of using youtube for marketing, the functions of google webmaster tools, the differences between adwords and adsense, and the user journey of an online shopper.', 'duration': 120.396, 'highlights': ['Google Webmaster Tools offer web utilities to help website owners ensure their site is Google friendly and obtain data about incoming search traffic.', "AdWords enables businesses to advertise on Google's Network, while AdSense enables Publishers to reserve space for AdWords placement on their website.", 'The user journey of an online shopper involves awareness, consideration, preference, and purchase when discovering, searching, establishing a preference, and making a purchase decision.']}, {'end': 2721.185, 'start': 2218.396, 'title': 'Digital marketing interview insights', 'summary': 'Highlights the integration of traditional and digital marketing, the process of facebook marketing, tracking and analyzing marketing campaigns, structuring marketing budget, keyword ranking strategy, measuring sem efforts, engaging potential buyers via social media, reducing paid media campaign cost, avoiding common social media mistakes, staying updated with marketing trends, decreasing website loading time, time management in social media marketing, and future aspirations in digital marketing.', 'duration': 502.789, 'highlights': ['The process of Facebook marketing involves defining the audience, setting goals, creating a business page, posting interesting content, and incorporating Facebook ads. The process of Facebook marketing involves defining the audience, setting goals, creating a business page, posting interesting content, and incorporating Facebook ads.', 'In measuring SEM efforts, tracking clicks and impressions on paid and organic search listings are essential for spreading awareness, while conversion rate measurement is crucial for quantifying brand performance and generating qualified leads. In measuring SEM efforts, tracking clicks and impressions on paid and organic search listings are essential for spreading awareness, while conversion rate measurement is crucial for quantifying brand performance and generating qualified leads.', 'Engaging potential buyers via social media requires producing innovative content, crafting catchy headlines, posting quality visual media, hosting contests, and ensuring timely responses to comments. Engaging potential buyers via social media requires producing innovative content, crafting catchy headlines, posting quality visual media, hosting contests, and ensuring timely responses to comments.', 'Staying updated with the latest marketing trends involves utilizing resources like websites, blogs, books, podcasts, webinars, and platforms such as Mashable, WordStream, and social media examiner. Staying updated with the latest marketing trends involves utilizing resources like websites, blogs, books, podcasts, webinars, and platforms such as Mashable, WordStream, and social media examiner.', 'Reducing the loading time of a website can be achieved by using external style sheets, optimizing images, and utilizing CSS sprites to reduce HTTP requests. Reducing the loading time of a website can be achieved by using external style sheets, optimizing images, and utilizing CSS sprites to reduce HTTP requests.']}], 'duration': 624.031, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/5Q7xmmzHV8k/pics/5Q7xmmzHV8k2097154.jpg', 'highlights': ['Google Webmaster Tools offer web utilities to help website owners ensure their site is Google friendly and obtain data about incoming search traffic.', "AdWords enables businesses to advertise on Google's Network, while AdSense enables Publishers to reserve space for AdWords placement on their website.", 'The user journey of an online shopper involves awareness, consideration, preference, and purchase when discovering, searching, establishing a preference, and making a purchase decision.', 'The process of Facebook marketing involves defining the audience, setting goals, creating a business page, posting interesting content, and incorporating Facebook ads.', 'In measuring SEM efforts, tracking clicks and impressions on paid and organic search listings are essential for spreading awareness, while conversion rate measurement is crucial for quantifying brand performance and generating qualified leads.', 'Engaging potential buyers via social media requires producing innovative content, crafting catchy headlines, posting quality visual media, hosting contests, and ensuring timely responses to comments.', 'Staying updated with the latest marketing trends involves utilizing resources like websites, blogs, books, podcasts, webinars, and platforms such as Mashable, WordStream, and social media examiner.', 'Reducing the loading time of a website can be achieved by using external style sheets, optimizing images, and utilizing CSS sprites to reduce HTTP requests.']}], 'highlights': ['The rise of digital marketing is expected to dominate the online business in the coming years, creating numerous opportunities.', 'Eddie Rekha has compiled a list of top 50 digital marketing interview questions suitable for freshers and experienced candidates, aimed at boosting confidence and interview preparation.', 'The video is divided into three parts: beginner level questions, executive level questions, and manager level questions, providing a comprehensive coverage of interview question types.', 'Digital marketing encompasses various tactics for brand marketing via online channels, including SEO, SEM, link building, email marketing, PPC, and affiliate marketing.', 'There are six types of digital marketing: SEO, SEM, content marketing, email marketing, social media marketing, and e-commerce marketing, each playing a crucial role in promoting products and brands through different online mediums.', 'Digital marketing is mainly classified into two fields: inbound marketing, which allows organizations to attract their best prospects and outbound marketing, which uses tactics to get a message to a lot of people in an effort to make a sale.', 'SEO is a process of optimizing website content, technical setup, and reach to appear on the top of search engine result pages, increasing the quality and quantity of traffic through organic results.', 'White Hat SEO Utilizes methods and techniques that strictly follow search engine guidelines, such as high-quality content, link acquisition, and website HTML optimization, leading to long-lasting growth in ranking.', 'Black Hat SEO Exploits weaknesses in search engine algorithms through techniques like keyword stuffing, link spamming, and hidden text, resulting in unpredictable quick but short-lasting growth in rankings.', 'Gray Hat SEO Combines aspects of both white hat and black hat techniques, neither strictly following guidelines nor being outrightly non-compliant, resulting in a blend of strategies.', 'Effective Ways to Increase Website Traffic Paid search, display advertising, email marketing, content marketing, guest blogging, referral traffic, and targeting longtail keywords are discussed as effective methods to increase website traffic.', 'Keywords are crucial for better rankings in the search engine result pages (SERP), and optimizing website for relevant keywords can help in ranking higher.', 'Various tools such as keyword research, rank watch, SEM rush, Ahrefs, and more are essential for digital marketing, helping in keyword analysis, ranking, SEO, and analytics.', 'PPC Advertising Pay-per-click (PPC) advertising is a model of internet marketing where advertisers pay a fee each time their ads are clicked, making it one of the most predominantly used forms of marketing.', 'Google AdWords is the most famous pay-per-click advertising system in the world, allowing businesses to set budgets for ads and focusing on selected keywords, while also offering remarketing to target previous site visitors and increase conversion rates.', "Responsive Web Design aims to respond to users' behavior and environment, ensuring great viewing experiences on different devices, achieved through flexible layouts, images, grids, and CSS media queries, illustrated with the example of edureka website.", 'Limitations of Online Marketing Online marketing faces limitations such as intense competition, being overwhelming with information and data, requiring patience, practice, and experience, and relying on user interpretation of analytics to be effective.', 'Online marketing taps larger audience, expands geographically, provides immediate information, and enables easy customer interaction and tracking.', 'Content marketing increases sales, saves costs, and builds better customer loyalty.', 'Social media marketing drives audience engagement, increases website traffic, and improves communication with the target audience.', 'SEM helps in purchasing space in search engine result pages, while SEO enables a website to appear in the search engine result pages.', 'Email marketing is a highly effective strategy for converting leads into customers, nurturing leads, and connecting with prospects.', 'Digital marketing enables real-time website traffic measurement and lead generation.', "Attribute modeling allows tracing sales back to a customer's first digital touchpoint, aiding informed decision-making.", "The 5 D's in digital marketing define opportunities for interaction with brand and reaching out to the audience through digital devices, platforms, media, data, and technology.", 'Digital marketing provides business exposure, generates traffic, and enables measurement of website views and lead collection.', 'Off-page SEO involves activities such as earning backlinks through networking, guest posts, and external attention to improve website ranking.', 'On-page optimization or on-page SEO focuses on creating content for the website and researching keywords to rank higher on search engine result pages.', 'Technical SEO focuses on backend optimization, including image compression, CSS file optimization, and structured data to increase website loading speed.', 'AMP is an open source library that helps create lightweight and fast-loading web pages, enabling marketers and publishers to create mobile-friendly web pages, compatible with all types of browsers.', "The four C's of digital marketing are customer, content, context, and conversion, which define the interaction between the customer and the message, emphasizing the importance of communication and relevance.", 'Driving digital traffic to a website can be achieved through leveraging social media posts, promotions, giveaways, contests, engagement, and online public relations, which are effective tactics for quickly amassing traffic.', 'Conversion optimization involves increasing the ratio of visitors to actual customers by conducting A/B testing, which can determine which design or content leads to more conversions on a website.', 'YouTube can be utilized for digital marketing to present a better brand image, boost SEO traffic, expand social reach, create brand awareness, and improve the ROI through increased views and revenue generation.', 'Measuring ROI for YouTube marketing involves calculating the return on investment by subtracting the marketing cost from the sales growth of the product line and dividing the marketing cost to determine the ROI.', 'Google Webmaster Tools offer web utilities to help website owners ensure their site is Google friendly and obtain data about incoming search traffic.', "AdWords enables businesses to advertise on Google's Network, while AdSense enables Publishers to reserve space for AdWords placement on their website.", 'The user journey of an online shopper involves awareness, consideration, preference, and purchase when discovering, searching, establishing a preference, and making a purchase decision.', 'The process of Facebook marketing involves defining the audience, setting goals, creating a business page, posting interesting content, and incorporating Facebook ads.', 'In measuring SEM efforts, tracking clicks and impressions on paid and organic search listings are essential for spreading awareness, while conversion rate measurement is crucial for quantifying brand performance and generating qualified leads.', 'Engaging potential buyers via social media requires producing innovative content, crafting catchy headlines, posting quality visual media, hosting contests, and ensuring timely responses to comments.', 'Staying updated with the latest marketing trends involves utilizing resources like websites, blogs, books, podcasts, webinars, and platforms such as Mashable, WordStream, and social media examiner.', 'Reducing the loading time of a website can be achieved by using external style sheets, optimizing images, and utilizing CSS sprites to reduce HTTP requests.']}