title
Design Thinking Full Course | Design Thinking Process | Design Thinking For Beginners | Simplilearn

description
🔥Business Analyst Masters Program (Discount Coupon - YTBE15):https://www.simplilearn.com/business-analyst-certification-training-course?utm_campaign=23AugustTubebuddyExpBA&utm_medium=DescriptionFF&utm_source=youtube 🔥Explore Advanced Certification In UI UX Design by Simplilearn: https://www.simplilearn.com/ui-ux-bootcamp?utm_campaign=DesignThinking-4nTh3AP6knM&utm_medium=DescriptionFirstFold&utm_source=youtube In this design thinking tutorial, we will be looking at what is design thinking, why design thing is important, steps of design thinking, empathy mapping, five phases and four pillars of design thinking and agile methodology with design thinking. It is extremely helpful in solving problems that are ill-defined or unknown. Design Thinking is an iterative method that helps resolve user issues or redefines problems in alternative strategies and solutions. Below are the topics we will be discussing in the video: 00:00:00 What is design thinking 00:07:42 Dt process 00:16:58 DT steps 00:27:40 Empathy mapping 00:33:00 DT and agile Start learning today's most in-demand skills for FREE. Visit us at https://www.simplilearn.com/skillup-free-online-courses?utm_campaign=DesignThinking&utm_medium=Description&utm_source=youtube Choose over 300 in-demand skills and get access to 1000+ hours of video content for FREE in various technologies like Data Science, Cybersecurity, Project Management & Leadership, Digital Marketing, and much more. ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the Design Thinking training videos: https://www.youtube.com/playlist?list=PLEiEAq2VkUUIz01StTtLRDtXwNVwjj-Nc #DesignThinkingCourse #DesignThinkingExamples #LearnDesignThinking #DesignThinkingProcess #DesignThinkingTraining #DesignThinking #Simplilearn ➡️ About Advanced Certification In UI UX Design This Advanced Certification in UI UX Design by IIIT Bangalore helps you learn a design-centric approach to User Interface and User Experience Design, including UX Research, UI Styling, User-centered Design processes, Wireframes, Prototypes, and Usability Testing. Practice via Capstone Projects, course-wide assignments and create your Dribbble portfolio ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Get professionally certified in UI UX with a program completion certificate from IIIT Bangalore - Hands-on Practical Learning Experience via curriculum-wide assignments & projects - Industry-oriented problem solving via Capstone Projects on E-commerce, Fitness, and Technology industries - Hands-on learning with Designer Toolkit (Figma, Invision & Balsamiq, Sketch & Mural) for an enhanced learning experience - Masterclasses from top faculty of IIIT Bangalore - 8X higher engagement in live online classes by Simplilearn’s expert instructors - Portfolio creation assistance on Dribbble - Live Masterclasses delivered by Top Design Experts from Adobe, Amazon, and Microsoft ✅ Skills Covered - UI and Visual Design - Design Thinking - Prototyping - Information and Interaction Design - User Experience Design - Product Designing - Wireframing - Usability Testing - User-centered design - Persona mapping - Empathy mapping - Clickstream Analysis - Gestalt principles - Heuristics Evaluation - Microcopy 👉 Learn More At: https://www.simplilearn.com/ui-ux-bootcamp?utm_campaign=DesignThinking-4nTh3AP6knM&utm_medium=Description&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

detail
{'title': 'Design Thinking Full Course | Design Thinking Process | Design Thinking For Beginners | Simplilearn', 'heatmap': [{'end': 271.837, 'start': 245.721, 'weight': 0.755}, {'end': 349.436, 'start': 292.816, 'weight': 1}, {'end': 2286.793, 'start': 2257, 'weight': 0.745}], 'summary': 'This full course on design thinking covers in-depth exploration, including docker steps, empathy mapping, and the combination of design thinking and agile techniques. it highlights the impact on companies like pepsico, discussing the iterative process, human-centric approach, and increase in sales. the course also explores the benefits of design thinking, essential stages, and its impact on products like the apple watch and services like uber eats, emphasizing empathy mapping and theming data for problem-solving.', 'chapters': [{'end': 98.886, 'segs': [{'end': 58.875, 'src': 'embed', 'start': 31.782, 'weight': 2, 'content': [{'end': 36.626, 'text': 'Finally, we will conclude this video by combining Design Thinking and Agile techniques.', 'start': 31.782, 'duration': 4.844}, {'end': 42.969, 'text': 'By the end of this video, I can assure you that all your Docker career related queries would have been answered.', 'start': 37.327, 'duration': 5.642}, {'end': 49.252, 'text': 'For this training with me, I have our experienced design thinking experts, Ravi, Shruti and Chinmayee.', 'start': 43.509, 'duration': 5.743}, {'end': 53.653, 'text': 'Together, we will take you through the various topics of design thinking.', 'start': 49.612, 'duration': 4.041}, {'end': 58.875, 'text': "So, let's get started with our exciting video on design thinking, Filkers.", 'start': 54.314, 'duration': 4.561}], 'summary': 'Combining design thinking and agile for docker careers, with experts ravi, shruti, and chinmayee.', 'duration': 27.093, 'max_score': 31.782, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM31782.jpg'}, {'end': 98.886, 'src': 'embed', 'start': 76.156, 'weight': 0, 'content': [{'end': 87.441, 'text': 'Based on the growth of job offerings in the year 2021, LinkedIn confirms that the top in-demand technical skills are Web Development, Design Thinking,', 'start': 76.156, 'duration': 11.285}, {'end': 89.862, 'text': 'UX Testing and Data Visualization.', 'start': 87.441, 'duration': 2.421}, {'end': 91.583, 'text': 'Not just that.', 'start': 90.423, 'duration': 1.16}, {'end': 98.886, 'text': 'according to ZipRecruiter, The majority of design thinking consultant employees currently earn between $41,500 to $1,19,500 per annum,', 'start': 91.583, 'duration': 7.303}], 'summary': "In 2021, linkedin identified top technical skills: web development, design thinking, ux testing, and data visualization. ziprecruiter reported design thinking consultants' annual earnings between $41,500 and $119,500.", 'duration': 22.73, 'max_score': 76.156, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM76156.jpg'}], 'start': 8.703, 'title': 'Design thinking field course', 'summary': 'Covers an in-depth exploration of design thinking, including its process, docker steps, empathy mapping, and the combination of design thinking and agile techniques, with insights into the top in-demand technical skills and the salary range for design thinking consultant employees.', 'chapters': [{'end': 98.886, 'start': 8.703, 'title': 'Design thinking field course', 'summary': 'Covers an in-depth exploration of design thinking, including its process, docker steps, empathy mapping, and the combination of design thinking and agile techniques, with insights into the top in-demand technical skills and the salary range for design thinking consultant employees.', 'duration': 90.183, 'highlights': ['The majority of design thinking consultant employees currently earn between $41,500 to $1,19,500 per annum, as per ZipRecruiter.', 'LinkedIn confirms that the top in-demand technical skills in 2021 include Web Development, Design Thinking, UX Testing, and Data Visualization.', 'The chapter includes an exploration of Design Thinking, its process, Docker steps, and Empathy Mapping, along with the combination of Design Thinking and Agile techniques.', 'The video features experienced design thinking experts, Ravi, Shruti, and Chinmayee, who will cover various topics of design thinking.', 'The video emphasizes the importance of Design Thinking as a top in-demand technical skill, providing relevant insights for career development.']}], 'duration': 90.183, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM8703.jpg', 'highlights': ['The majority of design thinking consultant employees currently earn between $41,500 to $1,19,500 per annum, as per ZipRecruiter.', 'LinkedIn confirms that the top in-demand technical skills in 2021 include Web Development, Design Thinking, UX Testing, and Data Visualization.', 'The chapter includes an exploration of Design Thinking, its process, Docker steps, and Empathy Mapping, along with the combination of Design Thinking and Agile techniques.', 'The video emphasizes the importance of Design Thinking as a top in-demand technical skill, providing relevant insights for career development.', 'The video features experienced design thinking experts, Ravi, Shruti, and Chinmayee, who will cover various topics of design thinking.']}, {'end': 437.761, 'segs': [{'end': 158.349, 'src': 'embed', 'start': 98.886, 'weight': 0, 'content': [{'end': 101.548, 'text': 'with top earners making $1,66,000 annually across the United States.', 'start': 98.886, 'duration': 2.662}, {'end': 123.137, 'text': 'Today in this session, we will discuss what exactly is design thinking, design thinking use case, why is design thinking important,', 'start': 113.553, 'duration': 9.584}, {'end': 128.258, 'text': 'the five phases of design thinking and the four pillars of design thinking.', 'start': 123.137, 'duration': 5.121}, {'end': 131.34, 'text': "Now, let's jump into the major question.", 'start': 128.919, 'duration': 2.421}, {'end': 138.843, 'text': 'What is design thinking and how is it helpful? Let me explain to you in a very simple way.', 'start': 131.78, 'duration': 7.063}, {'end': 145.325, 'text': 'Design Thinking is extremely helpful in solving problems that are ill-defined or unknown.', 'start': 139.463, 'duration': 5.862}, {'end': 158.349, 'text': 'Design Thinking is an iterative method that helps resolve user issues or redefines problems in alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.', 'start': 146.025, 'duration': 12.324}], 'summary': 'Design thinking is crucial for problem-solving, with top earners making $166,000 annually.', 'duration': 59.463, 'max_score': 98.886, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM98886.jpg'}, {'end': 214.449, 'src': 'embed', 'start': 186.798, 'weight': 1, 'content': [{'end': 192.581, 'text': 'But why did PepsiCo choose Design Thinking and what are the changes it experienced?', 'start': 186.798, 'duration': 5.783}, {'end': 198.725, 'text': "Did you know PepsiCo's sales rate increased when the company started addressing consumer needs?", 'start': 193.161, 'duration': 5.564}, {'end': 201.425, 'text': 'With the help of design thinking,', 'start': 199.565, 'duration': 1.86}, {'end': 208.327, 'text': 'the company communicated with customers and solved problems by collaborating with the teams and using innovative thinking.', 'start': 201.425, 'duration': 6.902}, {'end': 214.449, 'text': 'The company empathized with users to design successful processes, products, and services.', 'start': 209.107, 'duration': 5.342}], 'summary': "Pepsico's sales increased after adopting design thinking to address consumer needs through customer collaboration and innovative thinking.", 'duration': 27.651, 'max_score': 186.798, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM186798.jpg'}, {'end': 271.837, 'src': 'heatmap', 'start': 245.721, 'weight': 0.755, 'content': [{'end': 252.866, 'text': 'The three major components of design thinking are technological possibilities, business success and user needs.', 'start': 245.721, 'duration': 7.145}, {'end': 254.968, 'text': 'Here comes the important question.', 'start': 253.447, 'duration': 1.521}, {'end': 261.612, 'text': 'Why design thinking is important? To answer this question, we have come up with six answers.', 'start': 255.628, 'duration': 5.984}, {'end': 265.954, 'text': 'Design thinking solves problems using human-centric techniques.', 'start': 262.532, 'duration': 3.422}, {'end': 268.115, 'text': 'It is an iterative process.', 'start': 266.575, 'duration': 1.54}, {'end': 271.837, 'text': 'It understands user challenges and redefines problems.', 'start': 268.676, 'duration': 3.161}], 'summary': 'Design thinking addresses user needs, employs human-centric techniques, and follows an iterative process.', 'duration': 26.116, 'max_score': 245.721, 'thumbnail': ''}, {'end': 349.436, 'src': 'heatmap', 'start': 279.401, 'weight': 3, 'content': [{'end': 285.745, 'text': 'The last advantage is, it promotes adopting a hands-on approach to prototyping and testing.', 'start': 279.401, 'duration': 6.344}, {'end': 292.355, 'text': 'The design thinking process is widely used in industries and was created by the Stanford DE school.', 'start': 287.031, 'duration': 5.324}, {'end': 295.878, 'text': 'It consists of five steps for creative problem solving.', 'start': 292.816, 'duration': 3.062}, {'end': 299.521, 'text': 'The five phases of design thinking are on the screen.', 'start': 296.458, 'duration': 3.063}, {'end': 301.642, 'text': 'First comes, empathize.', 'start': 300.301, 'duration': 1.341}, {'end': 305.986, 'text': 'Empathize with users to get a better understanding of the problem.', 'start': 302.523, 'duration': 3.463}, {'end': 307.907, 'text': 'Next comes define.', 'start': 306.706, 'duration': 1.201}, {'end': 315.573, 'text': 'Note and document the information you find in the emphasize phase to identify the exact problem you should work on.', 'start': 308.448, 'duration': 7.125}, {'end': 317.695, 'text': 'Next is ideate.', 'start': 316.434, 'duration': 1.261}, {'end': 321.999, 'text': 'Strategize solutions for the problem identified in the define phase.', 'start': 318.496, 'duration': 3.503}, {'end': 324.2, 'text': 'Next is prototype.', 'start': 322.799, 'duration': 1.401}, {'end': 329.343, 'text': 'Create a prototype of the design solution that you finalized in the ideate phase.', 'start': 324.66, 'duration': 4.683}, {'end': 331.865, 'text': 'And the final process is to test.', 'start': 329.964, 'duration': 1.901}, {'end': 333.506, 'text': 'Test the design solution.', 'start': 332.325, 'duration': 1.181}, {'end': 339.75, 'text': 'Since design thinking is an iterative process, you can redefine the solution based on the test results.', 'start': 333.966, 'duration': 5.784}, {'end': 342.632, 'text': 'Let me give you an important information.', 'start': 340.771, 'duration': 1.861}, {'end': 349.436, 'text': 'Always remember that the 5 phases, stages or modes are not always sequential.', 'start': 343.132, 'duration': 6.304}], 'summary': 'Design thinking process has 5 steps for problem solving, widely used in industries.', 'duration': 26.585, 'max_score': 279.401, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM279401.jpg'}, {'end': 413.918, 'src': 'embed', 'start': 333.966, 'weight': 5, 'content': [{'end': 339.75, 'text': 'Since design thinking is an iterative process, you can redefine the solution based on the test results.', 'start': 333.966, 'duration': 5.784}, {'end': 342.632, 'text': 'Let me give you an important information.', 'start': 340.771, 'duration': 1.861}, {'end': 349.436, 'text': 'Always remember that the 5 phases, stages or modes are not always sequential.', 'start': 343.132, 'duration': 6.304}, {'end': 357.06, 'text': 'This process do not follow any specific order and can be applied once or can be repeated iteratively.', 'start': 349.956, 'duration': 7.104}, {'end': 362.623, 'text': 'Ensure you do not follow the phases as an hierarchical or step by step process.', 'start': 357.88, 'duration': 4.743}, {'end': 369.167, 'text': "Moving on to the next topic, let's see what are the four important pillars of design thinking.", 'start': 363.303, 'duration': 5.864}, {'end': 373.01, 'text': 'So, the four important pillars of the design thinking.', 'start': 369.968, 'duration': 3.042}, {'end': 377.313, 'text': "The first one is understand by asking the user's need.", 'start': 373.691, 'duration': 3.622}, {'end': 380.736, 'text': 'The second one is explore by finding patterns.', 'start': 377.694, 'duration': 3.042}, {'end': 384.839, 'text': 'Third one is prototype by making tangible.', 'start': 381.296, 'duration': 3.543}, {'end': 390.805, 'text': 'The fourth and the last one is evaluate by always iterating.', 'start': 385.902, 'duration': 4.903}, {'end': 397.969, 'text': 'The famous Steve Jobs once said, design is not just what it looks like, it is how it works.', 'start': 391.425, 'duration': 6.544}, {'end': 401.211, 'text': 'Let me explain you this with a small example.', 'start': 398.589, 'duration': 2.622}, {'end': 403.332, 'text': 'TV remote control.', 'start': 401.851, 'duration': 1.481}, {'end': 406.534, 'text': 'There has always been an evolution in remote controls.', 'start': 403.872, 'duration': 2.662}, {'end': 409.635, 'text': 'Earlier, people use universal remotes.', 'start': 406.994, 'duration': 2.641}, {'end': 413.918, 'text': 'The major disadvantage of universal remote is the complexity.', 'start': 410.136, 'duration': 3.782}], 'summary': 'Design thinking is iterative, non-sequential process with 4 pillars: understand, explore, prototype, evaluate.', 'duration': 79.952, 'max_score': 333.966, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM333966.jpg'}], 'start': 98.886, 'title': 'The impact and success of design thinking in business', 'summary': "Discusses the significance of design thinking in business, emphasizing its impact on companies like pepsico, where sales increased after implementation. it also highlights the annual earnings of top earners in this field and pepsico's success, detailing the iterative process and human-centric approach of design thinking.", 'chapters': [{'end': 228.732, 'start': 98.886, 'title': 'Design thinking in business', 'summary': 'Discusses the importance of design thinking in business, highlighting its impact on companies such as pepsico, where sales increased after implementing design thinking, and the top earners in this field making $166,000 annually in the united states.', 'duration': 129.846, 'highlights': ['Top earners in design thinking make $166,000 annually in the United States The field of design thinking offers high earning potential, with top earners making $166,000 annually across the United States.', 'PepsiCo saw increased sales after implementing design thinking PepsiCo experienced increased sales after implementing design thinking, addressing consumer needs, and collaborating with teams using innovative thinking.', 'Design thinking helps in solving ill-defined or unknown problems Design thinking is extremely helpful in solving problems that are ill-defined or unknown, using an iterative method to resolve user issues and redefine problems in alternative strategies and solutions.']}, {'end': 437.761, 'start': 229.949, 'title': "Pepsico's design thinking success", 'summary': "Discusses pepsico's success in understanding client needs, the benefits of design thinking, and the five phases and four pillars of design thinking, emphasizing its iterative process and human-centric approach.", 'duration': 207.812, 'highlights': ["PepsiCo's success in understanding client needs and the benefits of design thinking Understanding what clients require from products like vending machines and prioritizing good user experience has helped PepsiCo stay on top of the market. Design thinking is an effective approach that solves business problems, focusing on technological possibilities, business success, and user needs.", 'The benefits of design thinking Design thinking solves problems using human-centric techniques, promotes a solution-based approach, and helps develop empathy with the target user. It also promotes a hands-on approach to prototyping and testing, and is widely used in industries.', 'The five phases of design thinking The five phases of design thinking include empathize, define, ideate, prototype, and test. It is an iterative process, allowing the solution to be redefined based on test results, and does not strictly follow a specific order.', 'The four important pillars of design thinking The four important pillars of design thinking are understanding user needs, exploring patterns, creating tangible prototypes, and iterating to evaluate. These pillars emphasize the importance of asking user needs, finding patterns, making tangible prototypes, and iterating for evaluation.', 'The evolution of TV remote controls as an example The evolution of TV remote controls, from universal remotes with complex layouts to smart remotes with simplified operations, illustrates the importance of design not just in appearance but also in functionality, reflecting the principles of design thinking.']}], 'duration': 338.875, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM98886.jpg', 'highlights': ['Top earners in design thinking make $166,000 annually in the United States', 'PepsiCo saw increased sales after implementing design thinking', "PepsiCo's success in understanding client needs and the benefits of design thinking", 'The benefits of design thinking', 'Design thinking helps in solving ill-defined or unknown problems', 'The five phases of design thinking', 'The four important pillars of design thinking', 'The evolution of TV remote controls as an example']}, {'end': 955.03, 'segs': [{'end': 544.827, 'src': 'embed', 'start': 514.041, 'weight': 0, 'content': [{'end': 524.927, 'text': 'the performance of design-driven companies are outstanding and has S&P Index or Stock Marketing Index by 219% over 10 years.', 'start': 514.041, 'duration': 10.886}, {'end': 529.989, 'text': 'And second, we found another source from Parsons New School.', 'start': 525.947, 'duration': 4.042}, {'end': 537.433, 'text': 'The team confirms that 75% of the organizations have accepted that they are engaged in design thinking.', 'start': 530.589, 'duration': 6.844}, {'end': 544.827, 'text': "In today's session, we will discuss what is design thinking and design thinking process in detail.", 'start': 538.365, 'duration': 6.462}], 'summary': 'Design-driven companies outperform with 219% s&p index over 10 years; 75% organizations embrace design thinking.', 'duration': 30.786, 'max_score': 514.041, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM514041.jpg'}, {'end': 676.455, 'src': 'embed', 'start': 597.159, 'weight': 2, 'content': [{'end': 605.541, 'text': 'After discussing with the students and implementation of design thinking, she got a good result such as students like to stay in the class.', 'start': 597.159, 'duration': 8.382}, {'end': 609.762, 'text': 'The students showed good improvement in terms of interaction with the teacher.', 'start': 606.101, 'duration': 3.661}, {'end': 612.362, 'text': 'They could move freely in the classroom.', 'start': 610.482, 'duration': 1.88}, {'end': 615.923, 'text': 'They showed more interest in learning inside the classroom.', 'start': 612.883, 'duration': 3.04}, {'end': 618.684, 'text': "Isn't that great? Of course it is.", 'start': 616.563, 'duration': 2.121}, {'end': 624.072, 'text': 'Here comes the important topic, design thinking process.', 'start': 620.086, 'duration': 3.986}, {'end': 630.641, 'text': 'The design thinking process is widely used in industries and was created by Stanford D.', 'start': 624.813, 'duration': 5.828}, {'end': 639.092, 'text': 'School The design thinking process involves the concept of empathy, define, ideate, prototype and test.', 'start': 630.641, 'duration': 8.451}, {'end': 645.698, 'text': 'Always remember that the five phases, stages or modes are not always sequential.', 'start': 639.773, 'duration': 5.925}, {'end': 652.384, 'text': 'The process do not follow any specific order or can be applied once or can be repeated iteratively.', 'start': 646.198, 'duration': 6.186}, {'end': 661.008, 'text': "Now, it's time to examine how design thinking principles can assist us holistically in order to solve challenges.", 'start': 653.124, 'duration': 7.884}, {'end': 663.409, 'text': 'The first point, empathy.', 'start': 661.728, 'duration': 1.681}, {'end': 665.85, 'text': 'First comes, empathize.', 'start': 664.389, 'duration': 1.461}, {'end': 671.412, 'text': 'Here, you should perform research and analyze to know the current DEI state.', 'start': 666.45, 'duration': 4.962}, {'end': 676.455, 'text': 'Here, DEI stands for diversity, equity and inclusion.', 'start': 672.313, 'duration': 4.142}], 'summary': 'Implementation of design thinking led to improved student engagement and interaction in the classroom, with a focus on empathy, diversity, equity, and inclusion.', 'duration': 79.296, 'max_score': 597.159, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM597159.jpg'}, {'end': 830.316, 'src': 'embed', 'start': 802.909, 'weight': 6, 'content': [{'end': 807.954, 'text': 'The objective of this stage is to accept different perspectives in order to solve the issues.', 'start': 802.909, 'duration': 5.045}, {'end': 813.158, 'text': 'Also, we strategize solutions for the problems identified in the defined phase.', 'start': 808.694, 'duration': 4.464}, {'end': 817.681, 'text': 'In this phase, we should address divergent styles of thinking.', 'start': 813.918, 'duration': 3.763}, {'end': 823.668, 'text': 'We should be able to uncover more possibilities and accept maximum ideation.', 'start': 818.382, 'duration': 5.286}, {'end': 830.316, 'text': 'Later, we should consider convergent styles of thinking to manage an overall process and purpose.', 'start': 824.309, 'duration': 6.007}], 'summary': 'Address diverse perspectives, strategize solutions, and manage thinking styles for maximum ideation.', 'duration': 27.407, 'max_score': 802.909, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM802909.jpg'}, {'end': 878.944, 'src': 'embed', 'start': 850.07, 'weight': 7, 'content': [{'end': 854.753, 'text': 'Create a prototype of the design solution that you finalized in the ideate phase.', 'start': 850.07, 'duration': 4.683}, {'end': 863.88, 'text': 'Prototypes are advanced, mid to high fidelity wireframes with more visual details and interactions between elements of the design.', 'start': 855.273, 'duration': 8.607}, {'end': 866.141, 'text': 'Here comes the important question.', 'start': 864.6, 'duration': 1.541}, {'end': 873.663, 'text': 'What is the purpose of a prototype? So the answer is prototypes show how something works.', 'start': 866.801, 'duration': 6.862}, {'end': 878.944, 'text': 'They depict functionality that may not easily be seen from a mock-up.', 'start': 874.483, 'duration': 4.461}], 'summary': 'Create advanced, high-fidelity wireframe prototype to show functionality and interactions.', 'duration': 28.874, 'max_score': 850.07, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM850070.jpg'}, {'end': 958.011, 'src': 'embed', 'start': 928.113, 'weight': 8, 'content': [{'end': 929.594, 'text': 'First comes details.', 'start': 928.113, 'duration': 1.481}, {'end': 934.096, 'text': 'Here, you have to give complete details of the test you performed.', 'start': 930.314, 'duration': 3.782}, {'end': 935.897, 'text': 'Next is Clear.', 'start': 934.816, 'duration': 1.081}, {'end': 940.781, 'text': 'All information in the test report should be concise and clear to understand.', 'start': 936.538, 'duration': 4.243}, {'end': 942.983, 'text': 'Next comes Specific.', 'start': 941.501, 'duration': 1.482}, {'end': 945.845, 'text': 'Do not elaborate on project tasks.', 'start': 943.363, 'duration': 2.482}, {'end': 950.348, 'text': 'Outline test outcomes and focus only on primary concerns.', 'start': 946.525, 'duration': 3.823}, {'end': 952.409, 'text': "Then it's standard.", 'start': 951.229, 'duration': 1.18}, {'end': 955.03, 'text': 'Test reports should follow the standard template.', 'start': 952.93, 'duration': 2.1}, {'end': 958.011, 'text': 'This ensures consistency in all test reports.', 'start': 955.35, 'duration': 2.661}], 'summary': 'Provide complete, clear, specific, and standard test details for consistent reports.', 'duration': 29.898, 'max_score': 928.113, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM928113.jpg'}], 'start': 438.241, 'title': 'Design thinking benefits and process', 'summary': 'Explores the benefits of design thinking, such as a 219% performance increase for design-driven companies and 75% of organizations utilizing design thinking. it also delves into the design thinking process, emphasizing empathy, defining, ideating, prototyping, and testing, along with tips for writing a user report.', 'chapters': [{'end': 618.684, 'start': 438.241, 'title': 'Design thinking process and benefits', 'summary': 'Discusses the benefits of design thinking, including a 219% increase in performance for design-driven companies over 10 years and 75% of organizations engaging in design thinking, and explains how design thinking helped in redesigning a classroom to meet student needs, resulting in improved student interaction and learning.', 'duration': 180.443, 'highlights': ['According to Design Management Institute, the performance of design-driven companies are outstanding and has S&P Index or Stock Marketing Index by 219% over 10 years. Design-driven companies have shown an outstanding performance, with a 219% increase in the S&P Index over 10 years.', '75% of the organizations have accepted that they are engaged in design thinking. 75% of organizations have acknowledged their engagement in design thinking, indicating its widespread adoption in various sectors.', 'Miss Monica redesigned a classroom using design thinking, resulting in students showing good improvement in terms of interaction with the teacher, increased interest in learning, and comfort in the classroom setting. Application of design thinking in a classroom setting resulted in improved student interaction with the teacher, increased interest in learning, and a comfortable environment, showcasing the practical benefits of design thinking.']}, {'end': 955.03, 'start': 620.086, 'title': 'Design thinking process', 'summary': 'Introduces the design thinking process, which includes empathy, define, ideate, prototype, and test, emphasizing the importance of empathy in understanding users and the iterative nature of the process, as well as providing tips for writing a user report.', 'duration': 334.944, 'highlights': ['The design thinking process involves the concept of empathy, define, ideate, prototype and test, with the emphasis on empathy in understanding users. The process involves empathy, define, ideate, prototype, and test, highlighting the importance of empathy in understanding users.', 'The design thinking process is not always sequential and can be repeated iteratively. The process is not always sequential and can be repeated iteratively, allowing for flexibility in its application.', 'The first phase, empathy, focuses on understanding the current DEI state, with DEI standing for diversity, equity, and inclusion. The empathy phase focuses on understanding the current DEI state, encompassing diversity, equity, and inclusion.', 'The ideate phase involves accepting different perspectives, strategizing solutions, addressing divergent and convergent styles of thinking, and merging and refining insights. The ideate phase involves accepting different perspectives, strategizing solutions, and addressing divergent and convergent styles of thinking.', 'Creating a prototype involves developing mid to high fidelity wireframes with visual details and interactions, and prototypes serve the purpose of showing how something works and are useful for user testing. Creating a prototype involves developing mid to high fidelity wireframes and serves the purpose of showing functionality and usability for user testing.', 'Tips for writing a user report include providing complete and clear details of the test, focusing on specific outcomes, and following a standard template. Tips for writing a user report include providing complete and clear details, focusing on specific outcomes, and following a standard template.']}], 'duration': 516.789, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM438241.jpg', 'highlights': ['Design-driven companies show 219% increase in S&P Index over 10 years', '75% of organizations engage in design thinking, indicating widespread adoption', 'Application of design thinking in a classroom setting resulted in improved student interaction, increased interest in learning, and a comfortable environment', 'The design thinking process involves empathy, define, ideate, prototype, and test', 'The process is not always sequential and can be repeated iteratively, allowing for flexibility', 'The empathy phase focuses on understanding the current DEI state, encompassing diversity, equity, and inclusion', 'The ideate phase involves accepting different perspectives, strategizing solutions, and addressing divergent and convergent styles of thinking', 'Creating a prototype involves developing mid to high fidelity wireframes and serves the purpose of showing functionality and usability for user testing', 'Tips for writing a user report include providing complete and clear details, focusing on specific outcomes, and following a standard template']}, {'end': 1370.776, 'segs': [{'end': 1065.075, 'src': 'embed', 'start': 979.601, 'weight': 1, 'content': [{'end': 982.864, 'text': 'The goal is to solve complex problems from a human perspective.', 'start': 979.601, 'duration': 3.263}, {'end': 989.67, 'text': 'The design thinking process focuses on creativity, innovation and user centricity,', 'start': 983.705, 'duration': 5.965}, {'end': 997.317, 'text': 'helping you to come up with actionable solutions that are desirable for the user, viable for business and technologically feasible.', 'start': 989.67, 'duration': 7.647}, {'end': 1000.5, 'text': 'That was all about the process of design thinking.', 'start': 998.198, 'duration': 2.302}, {'end': 1008.268, 'text': 'The design thinking process serves as a strong foundation to formulate reliable strategies that result in good products.', 'start': 1001.201, 'duration': 7.067}, {'end': 1015.134, 'text': 'If getting your learning started is half the battle, what if you could do that for free? Visit SkillUp by SimplyLearn.', 'start': 1008.788, 'duration': 6.346}, {'end': 1017.717, 'text': 'Click on the link in the description to know more.', 'start': 1015.475, 'duration': 2.242}, {'end': 1029.726, 'text': 'Famous companies using design thinking are PepsiCo, Braun, Bank of America, Bank of Ireland, GE Healthcare, Stanford Health, and many more.', 'start': 1019.701, 'duration': 10.025}, {'end': 1040.671, 'text': 'Based on the growth of job offerings in 2021, LinkedIn confirms that the top in-demand technical skills are web development, SEO, and design thinking.', 'start': 1030.286, 'duration': 10.385}, {'end': 1050.928, 'text': 'Today in this session, we will discuss what exactly is design thinking and the five steps of design thinking, with suitable examples, and in the end,', 'start': 1041.584, 'duration': 9.344}, {'end': 1053.609, 'text': 'we will have a look at a case study of Uber Eats.', 'start': 1050.928, 'duration': 2.681}, {'end': 1056.691, 'text': "Now let's jump into the major question.", 'start': 1054.73, 'duration': 1.961}, {'end': 1065.075, 'text': 'What is design thinking? What is design thinking and how is it helpful? Let me explain to you in a very simple way.', 'start': 1057.311, 'duration': 7.764}], 'summary': 'Design thinking process fosters creativity and user centricity, benefiting users and businesses. linkedin confirms high demand for design thinking in 2021.', 'duration': 85.474, 'max_score': 979.601, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM979601.jpg'}, {'end': 1140.857, 'src': 'embed', 'start': 1092.626, 'weight': 0, 'content': [{'end': 1098.63, 'text': 'But they received complaints from users like when the bottle is close to empty, the ketchup gets stuck at the bottom.', 'start': 1092.626, 'duration': 6.004}, {'end': 1101.993, 'text': 'To solve the issue, the company came up with a solution.', 'start': 1099.471, 'duration': 2.522}, {'end': 1107.837, 'text': 'The new upside down bottle was very easy to use and had no issues of wastage.', 'start': 1102.953, 'duration': 4.884}, {'end': 1111.3, 'text': "Now let's talk about the design thinking process steps.", 'start': 1108.898, 'duration': 2.402}, {'end': 1115.689, 'text': 'These are the five steps that are essential for the design thinking process.', 'start': 1112.188, 'duration': 3.501}, {'end': 1121.431, 'text': 'Empathize, define, ideate, prototype, and testing.', 'start': 1116.529, 'duration': 4.902}, {'end': 1123.912, 'text': "Let's talk about empathize first.", 'start': 1122.271, 'duration': 1.641}, {'end': 1130.374, 'text': "The initial step to follow in the design thinking process is to pay attention to the client's requirements.", 'start': 1124.772, 'duration': 5.602}, {'end': 1134.415, 'text': 'A user or its team should consider the user requirements.', 'start': 1131.254, 'duration': 3.161}, {'end': 1140.857, 'text': 'In short, they should step into their shoes and try to find a solution to their problems in the best way possible.', 'start': 1134.875, 'duration': 5.982}], 'summary': 'Company resolved ketchup wastage issue with new upside down bottle, following 5 design thinking process steps.', 'duration': 48.231, 'max_score': 1092.626, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM1092626.jpg'}, {'end': 1305.405, 'src': 'embed', 'start': 1278.988, 'weight': 6, 'content': [{'end': 1285.791, 'text': 'Well, this can be accomplished by collecting data, differentiating facts from opinion,', 'start': 1278.988, 'duration': 6.803}, {'end': 1290.753, 'text': 'consulting every piece of information and focusing on the major problem specifically.', 'start': 1285.791, 'duration': 4.962}, {'end': 1297.863, 'text': 'figuring out what expectation is violated, determining in which stage the problem lies.', 'start': 1291.741, 'duration': 6.122}, {'end': 1305.405, 'text': 'The defined phases output helps an individual build a clear and creative idea in a human-centered manner.', 'start': 1298.563, 'duration': 6.842}], 'summary': 'Collect data, differentiate facts from opinion, and focus on major problems to build clear and creative ideas in a human-centered manner.', 'duration': 26.417, 'max_score': 1278.988, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM1278988.jpg'}, {'end': 1355.143, 'src': 'embed', 'start': 1328.496, 'weight': 7, 'content': [{'end': 1331.936, 'text': 'This phase gives priority to creativity and ideation.', 'start': 1328.496, 'duration': 3.44}, {'end': 1337.637, 'text': 'In this stage, the designers will be performing ideation sessions and researching for new ideas.', 'start': 1332.476, 'duration': 5.161}, {'end': 1344.578, 'text': 'In simple words, the phase focuses on creative and curious activities such as brainstorming activity.', 'start': 1338.457, 'duration': 6.121}, {'end': 1347.539, 'text': "Let's understand the phase with the help of an example.", 'start': 1345.439, 'duration': 2.1}, {'end': 1350.319, 'text': 'The problem statement is right on the screen.', 'start': 1348.257, 'duration': 2.062}, {'end': 1355.143, 'text': 'It says a 20 year old boy lives in a town and has a few requirements.', 'start': 1350.859, 'duration': 4.284}], 'summary': 'Designers prioritize creativity and ideation, focusing on brainstorming for new ideas.', 'duration': 26.647, 'max_score': 1328.496, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM1328496.jpg'}], 'start': 955.35, 'title': 'Design thinking and its essential stages', 'summary': "Discusses the goal of design thinking to solve complex problems from a human perspective, its impact on strategies and job offerings, the five essential steps of the iterative method, and the stages of empathizing, defining, and ideating, with a highlight on heinz's solution resulting in the new upside down ketchup bottle design.", 'chapters': [{'end': 1115.689, 'start': 955.35, 'title': 'The power of design thinking', 'summary': "Discusses the goal of the design thinking process to solve complex problems from a human perspective, its impact on strategies and job offerings, and the five essential steps of the iterative method, with a highlight on heinz's solution resulting in the new upside down ketchup bottle design.", 'duration': 160.339, 'highlights': ['The design thinking process serves as a strong foundation to formulate reliable strategies, resulting in good products.', 'LinkedIn confirms that in 2021, the top in-demand technical skills are web development, SEO, and design thinking, based on the growth of job offerings.', 'The goal of the design thinking process is to solve complex problems from a human perspective, focusing on creativity, innovation, and user centricity to come up with actionable solutions desirable for the user, viable for business, and technologically feasible.', "Heinz company's use of design thinking resulted in the upside down ketchup bottle design, solving the issue of ketchup getting stuck at the bottom when the bottle is close to empty.", 'The five essential steps of the design thinking process are understanding impediments, identifying suitable solutions, validating and correcting errors, with a highlight on the case study of Uber Eats.']}, {'end': 1370.776, 'start': 1116.529, 'title': 'Design thinking stages: empathize, define, ideate', 'summary': 'Outlines the key stages of design thinking, emphasizing the importance of empathizing with user needs, defining problems based on research, and generating creative ideas to meet user requirements.', 'duration': 254.247, 'highlights': ['The initial step in the design thinking process is to empathize with user requirements, gather details about the problem, and understand user feelings while interacting with a product. The initial step in the design thinking process is to empathize with user requirements, gather details about the problem, and understand user feelings while interacting with a product.', 'In the define stage, collecting data, differentiating facts from opinion, and focusing on the major problem specifically are crucial for developing clear and creative ideas in a human-centered manner. In the define stage, collecting data, differentiating facts from opinion, and focusing on the major problem specifically are crucial for developing clear and creative ideas in a human-centered manner.', 'The ideate stage focuses on creativity and ideation, involving brainstorming activities and researching for new ideas to meet user requirements. The ideate stage focuses on creativity and ideation, involving brainstorming activities and researching for new ideas to meet user requirements.']}], 'duration': 415.426, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM955350.jpg', 'highlights': ["Heinz company's use of design thinking resulted in the upside down ketchup bottle design, solving the issue of ketchup getting stuck at the bottom when the bottle is close to empty.", 'LinkedIn confirms that in 2021, the top in-demand technical skills are web development, SEO, and design thinking, based on the growth of job offerings.', 'The design thinking process serves as a strong foundation to formulate reliable strategies, resulting in good products.', 'The goal of the design thinking process is to solve complex problems from a human perspective, focusing on creativity, innovation, and user centricity to come up with actionable solutions desirable for the user, viable for business, and technologically feasible.', 'The five essential steps of the design thinking process are understanding impediments, identifying suitable solutions, validating and correcting errors, with a highlight on the case study of Uber Eats.', 'The initial step in the design thinking process is to empathize with user requirements, gather details about the problem, and understand user feelings while interacting with a product.', 'In the define stage, collecting data, differentiating facts from opinion, and focusing on the major problem specifically are crucial for developing clear and creative ideas in a human-centered manner.', 'The ideate stage focuses on creativity and ideation, involving brainstorming activities and researching for new ideas to meet user requirements.']}, {'end': 1933.042, 'segs': [{'end': 1424.364, 'src': 'embed', 'start': 1398.874, 'weight': 1, 'content': [{'end': 1406.877, 'text': 'Coming back to the question, as a subject matter, I would say that the suitable answer to this question is either using Ola Share or UberPool.', 'start': 1398.874, 'duration': 8.003}, {'end': 1414, 'text': "However, the ideation phase's goal is to help the designer come up with strong ideas for the users.", 'start': 1407.797, 'duration': 6.203}, {'end': 1419.202, 'text': 'Moving on to the next phase, let us discuss prototype.', 'start': 1416.161, 'duration': 3.041}, {'end': 1424.364, 'text': 'In this phase, we can experiment and modify the errors found in the product.', 'start': 1420.322, 'duration': 4.042}], 'summary': 'Suggest using ola share or uberpool, aim to generate strong ideas, experiment and modify errors in prototype.', 'duration': 25.49, 'max_score': 1398.874, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM1398874.jpg'}, {'end': 1520.327, 'src': 'embed', 'start': 1473.921, 'weight': 2, 'content': [{'end': 1479.885, 'text': 'Thanks to the prototype phase, which gave another chance to the designers to come up with a better Apple Watch design.', 'start': 1473.921, 'duration': 5.964}, {'end': 1483.516, 'text': 'Now comes the last phase, testing.', 'start': 1481.434, 'duration': 2.082}, {'end': 1488.2, 'text': 'Once prototyping is done, we move to the testing phase.', 'start': 1485.017, 'duration': 3.183}, {'end': 1493.705, 'text': 'This stage gives importance to the user feedback based on the prototypes we have created.', 'start': 1489.021, 'duration': 4.684}, {'end': 1499.89, 'text': 'After your prototype is done, present it to your real users and get their feedback.', 'start': 1494.725, 'duration': 5.165}, {'end': 1507.797, 'text': "Basically, in this stage, the user's feedback on the prototype stage is considered and improvements are made in the testing phase.", 'start': 1500.711, 'duration': 7.086}, {'end': 1515.566, 'text': 'These improvements help the designers redefine the original problem statement and offer new ideas and solutions.', 'start': 1509.045, 'duration': 6.521}, {'end': 1520.327, 'text': "In this stage, it isn't necessary to just work on the prototype phase.", 'start': 1516.687, 'duration': 3.64}], 'summary': 'Prototype phase leads to better apple watch design through user feedback and testing.', 'duration': 46.406, 'max_score': 1473.921, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM1473921.jpg'}, {'end': 1677.779, 'src': 'embed', 'start': 1651.974, 'weight': 0, 'content': [{'end': 1660.396, 'text': 'The design thinking process has received good response because Uber Eats now operates in over 80 cities globally and is still on the rise.', 'start': 1651.974, 'duration': 8.422}, {'end': 1665.917, 'text': 'We as designers are completely unaware of what our users feel or how they think.', 'start': 1661.236, 'duration': 4.681}, {'end': 1670.077, 'text': "Not even an expert can see what exactly is going on in users' minds.", 'start': 1666.377, 'duration': 3.7}, {'end': 1677.779, 'text': 'We can only perform research, observe, question and surmise, and when we take the time to understand them better, we can empathise.', 'start': 1670.558, 'duration': 7.221}], 'summary': 'Uber eats operates in over 80 cities globally, design thinking process aids in understanding and empathizing with users.', 'duration': 25.805, 'max_score': 1651.974, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM1651974.jpg'}, {'end': 1714.075, 'src': 'embed', 'start': 1688.863, 'weight': 4, 'content': [{'end': 1693.705, 'text': 'empathy plays a key role here, which uses the technique of empathy mapping.', 'start': 1688.863, 'duration': 4.842}, {'end': 1695.306, 'text': 'with the help of empathy mapping,', 'start': 1693.705, 'duration': 1.601}, {'end': 1701.929, 'text': 'you can build rich insight which helps you to figure out genuine problems or issues that your client may have right now.', 'start': 1695.306, 'duration': 6.623}, {'end': 1709.353, 'text': 'hi everyone, welcome to yet another video by simply learn, and today we will be talking about empathy mapping in design thinking.', 'start': 1701.929, 'duration': 7.424}, {'end': 1714.075, 'text': 'if getting your learning started is half the battle, what if you could do that for free?', 'start': 1709.353, 'duration': 4.722}], 'summary': 'Empathy mapping in design thinking builds rich insight to identify client problems.', 'duration': 25.212, 'max_score': 1688.863, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM1688863.jpg'}, {'end': 1896.077, 'src': 'embed', 'start': 1868.689, 'weight': 6, 'content': [{'end': 1872.794, 'text': 'Now we have the four quadrants and we know what users feel and what they do.', 'start': 1868.689, 'duration': 4.105}, {'end': 1879.663, 'text': 'But how can we move forward with data and what should be our next step? This is where the theming part comes in.', 'start': 1873.235, 'duration': 6.428}, {'end': 1884.149, 'text': 'Once we have the quadrants data, remember to divide them into categories.', 'start': 1880.344, 'duration': 3.805}, {'end': 1888.312, 'text': "You'd now need to work through one section at a time and find themes.", 'start': 1884.85, 'duration': 3.462}, {'end': 1896.077, 'text': 'For example, as you can see on the screen, we have notes on the quadrants, and each note focuses on the same topic but in different ways.', 'start': 1888.973, 'duration': 7.104}], 'summary': 'Analyze quadrants data, categorize, and identify themes for next steps.', 'duration': 27.388, 'max_score': 1868.689, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM1868689.jpg'}], 'start': 1371.596, 'title': 'Design thinking impact', 'summary': 'Provides an overview of the design thinking process, emphasizing the importance of ideation, prototyping, and testing with examples such as ola share and uberpool, as well as the impact of the prototype phase on the apple watch design. it also explains how uber eats adopted design thinking to expand its business, leading to operations in over 80 cities globally, emphasizing the role of empathy mapping in understanding user behavior and the process of theming data for problem-solving.', 'chapters': [{'end': 1585.203, 'start': 1371.596, 'title': 'Design thinking process overview', 'summary': 'Provides an overview of the design thinking process, emphasizing the importance of ideation, prototyping, and testing, with examples such as ola share and uberpool, as well as the impact of the prototype phase on the apple watch design.', 'duration': 213.607, 'highlights': ["The prototype phase's goal is to help the designer come up with strong ideas for the users. Emphasizes the importance of the prototype phase in generating strong ideas for users.", 'The testing phase gives importance to the user feedback based on the prototypes created, enabling improvements and redefinition of the original problem statement and solutions. Highlights the significance of user feedback in the testing phase for improving solutions and problem statements.', 'Examples of Ola Share and UberPool are suitable answers for the given scenario, emphasizing the importance of ideation in addressing user needs. Illustrates the relevance of ideation in addressing user needs through examples of Ola Share and UberPool.', 'The impact of the prototype phase on the Apple Watch design, where the prototype model was a full-sized iPhone with a Velcro strap and how it led to improvements in the final design. Demonstrates the impact of the prototype phase on the Apple Watch design, leading to significant improvements.']}, {'end': 1933.042, 'start': 1586.363, 'title': 'Design thinking at uber eats', 'summary': 'Explains how uber eats adopted design thinking to expand its business, leading to operations in over 80 cities globally, emphasizing the role of empathy mapping in understanding user behavior and the process of theming data for problem-solving.', 'duration': 346.679, 'highlights': ['Uber Eats adopted design thinking by focusing on user requirements and collecting data, leading to operations in over 80 cities globally. Uber Eats used design thinking to gather user requirements and collected data, which led to the company operating in over 80 cities globally.', 'The chapter emphasizes the significance of empathy mapping in understanding user behavior and building rich insights to identify genuine problems. The chapter highlights the importance of empathy mapping in understanding user behavior and building rich insights to identify genuine problems.', 'The process of theming data involves categorizing quadrants data to identify key areas that need attention and drive problem-solving. Theming data involves categorizing quadrants data to identify key areas that need attention and drive problem-solving.']}], 'duration': 561.446, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM1371596.jpg', 'highlights': ['Uber Eats used design thinking to operate in over 80 cities globally', "The prototype phase's goal is to generate strong ideas for users", 'The testing phase emphasizes user feedback for improving solutions', 'The impact of the prototype phase on the Apple Watch design led to significant improvements', 'The importance of empathy mapping in understanding user behavior and identifying genuine problems', 'Examples of Ola Share and UberPool illustrate the relevance of ideation in addressing user needs', 'Theming data involves categorizing quadrants data to drive problem-solving']}, {'end': 2454.771, 'segs': [{'end': 2005.653, 'src': 'embed', 'start': 1933.783, 'weight': 0, 'content': [{'end': 1939.247, 'text': "Moving on to the next topics, let's see the differences between one-user and multi-user empathy maps.", 'start': 1933.783, 'duration': 5.464}, {'end': 1944.125, 'text': 'Empathy maps can be implemented upon either one user or multiple users.', 'start': 1940.262, 'duration': 3.863}, {'end': 1946.087, 'text': 'Let me discuss with you in detail.', 'start': 1944.485, 'duration': 1.602}, {'end': 1951.711, 'text': "An individual mapping focuses on a user interview or a user's log, such as diary study.", 'start': 1946.687, 'duration': 5.024}, {'end': 1956.115, 'text': 'The designer completely observes him in order to understand the user problem.', 'start': 1952.232, 'duration': 3.883}, {'end': 1963.521, 'text': 'Next, talking about aggregated empathy maps, it focuses on a user segment rather than focusing on a single person.', 'start': 1957.115, 'duration': 6.406}, {'end': 1972.124, 'text': 'Aggregated empathy is designed by combining numerous empathy maps from users who meet similar behaviors and can be grouped into one segment.', 'start': 1964.562, 'duration': 7.562}, {'end': 1979.565, 'text': 'The empathy design thinking process serves as a strong foundation to formulate reliable strategies that result in good products.', 'start': 1972.984, 'duration': 6.581}, {'end': 1983.366, 'text': 'Did you know that IDC has confirmed 30-35% of IT projects still fail?', 'start': 1980.386, 'duration': 2.98}, {'end': 1994.984, 'text': 'The major reason behind the failure of software development projects is due to poor communication, poor management by senior authorities,', 'start': 1986.977, 'duration': 8.007}, {'end': 1997.606, 'text': 'employee resistance and insufficient funding.', 'start': 1994.984, 'duration': 2.622}, {'end': 2005.653, 'text': 'To avoid these problems, businesses prefer customer-centric innovation techniques such as design thinking and agile methodology.', 'start': 1998.427, 'duration': 7.226}], 'summary': 'Empathy maps: 1-user vs. multi-user; 30-35% it project failure due to poor communication, management, resistance, and funding.', 'duration': 71.87, 'max_score': 1933.783, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM1933783.jpg'}, {'end': 2140.577, 'src': 'embed', 'start': 2112.105, 'weight': 5, 'content': [{'end': 2117.826, 'text': 'The process also helps resolve user issues by redefining problems and providing the best solutions.', 'start': 2112.105, 'duration': 5.721}, {'end': 2121.107, 'text': 'Design thinking covers five stages.', 'start': 2118.966, 'duration': 2.141}, {'end': 2126.908, 'text': 'They are empathy, define, ideate, prototype and testing.', 'start': 2121.507, 'duration': 5.401}, {'end': 2129.905, 'text': "Let's talk about empathy first.", 'start': 2128.183, 'duration': 1.722}, {'end': 2136.172, 'text': "The initial step to follow in the design thinking process is to pay attention to the client's requirements.", 'start': 2130.566, 'duration': 5.606}, {'end': 2140.577, 'text': 'A designer or its team should consider the user requirements.', 'start': 2136.773, 'duration': 3.804}], 'summary': 'Design thinking process includes 5 stages, starting with empathy to address user requirements and resolve issues.', 'duration': 28.472, 'max_score': 2112.105, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM2112105.jpg'}, {'end': 2286.793, 'src': 'embed', 'start': 2257, 'weight': 4, 'content': [{'end': 2264.484, 'text': 'whereas agile methodology is a practice of solving problems and design thinking is an approach to find user problems.', 'start': 2257, 'duration': 7.484}, {'end': 2273.13, 'text': 'For teams looking to leverage agile and design thinking for the first time, here are a few recommendations to focus on.', 'start': 2266.165, 'duration': 6.965}, {'end': 2275.485, 'text': 'Let us see the first topic.', 'start': 2274.264, 'duration': 1.221}, {'end': 2277.726, 'text': 'Begin at a small level.', 'start': 2276.305, 'duration': 1.421}, {'end': 2286.793, 'text': 'It means focus on high value, low risk opportunities in order to earn better solutions using design thinking and agile together.', 'start': 2278.067, 'duration': 8.726}], 'summary': 'Agile and design thinking help teams focus on high-value, low-risk opportunities to earn better solutions.', 'duration': 29.793, 'max_score': 2257, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM2257000.jpg'}, {'end': 2286.793, 'src': 'heatmap', 'start': 2257, 'weight': 0.745, 'content': [{'end': 2264.484, 'text': 'whereas agile methodology is a practice of solving problems and design thinking is an approach to find user problems.', 'start': 2257, 'duration': 7.484}, {'end': 2273.13, 'text': 'For teams looking to leverage agile and design thinking for the first time, here are a few recommendations to focus on.', 'start': 2266.165, 'duration': 6.965}, {'end': 2275.485, 'text': 'Let us see the first topic.', 'start': 2274.264, 'duration': 1.221}, {'end': 2277.726, 'text': 'Begin at a small level.', 'start': 2276.305, 'duration': 1.421}, {'end': 2286.793, 'text': 'It means focus on high value, low risk opportunities in order to earn better solutions using design thinking and agile together.', 'start': 2278.067, 'duration': 8.726}], 'summary': 'Agile and design thinking offer high-value, low-risk solutions for teams new to the approach.', 'duration': 29.793, 'max_score': 2257, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM2257000.jpg'}], 'start': 1933.783, 'title': 'Empathy mapping and agile implementation', 'summary': 'Explains the differences between individual and aggregated empathy maps, emphasizing reliable product development strategies. it also discusses the high failure rate of it projects, citing 30-35% failure confirmed by idc, and emphasizes customer-centric innovation techniques such as design thinking and agile methodology, offering recommendations for leveraging both strategies.', 'chapters': [{'end': 1979.565, 'start': 1933.783, 'title': 'Empathy mapping: individual vs aggregated', 'summary': 'Explains the differences between individual and aggregated empathy maps, highlighting that individual mapping focuses on a single user, while aggregated empathy maps focus on user segments, leading to reliable strategies for product development.', 'duration': 45.782, 'highlights': ["Individual mapping focuses on a user interview or a user's log, such as a diary study, to completely observe and understand the user problem.", 'Aggregated empathy maps focus on user segments rather than single individuals, combining numerous empathy maps from users with similar behaviors to formulate reliable strategies.']}, {'end': 2454.771, 'start': 1980.386, 'title': 'Design thinking & agile implementation', 'summary': 'Discusses the failure rate of it projects, citing 30-35% failure confirmed by idc, and emphasizes the importance of customer-centric innovation techniques such as design thinking and agile methodology. it explains the concepts of design thinking and agile, their five stages, and how they can be implemented together, offering recommendations for leveraging both strategies.', 'duration': 474.385, 'highlights': ['IDC has confirmed 30-35% of IT projects still fail The failure rate of IT projects is highlighted, with IDC confirming a 30-35% failure rate.', 'Businesses prefer customer-centric innovation techniques such as design thinking and agile methodology Emphasizes the preference of businesses for customer-centric innovation techniques, such as design thinking and agile methodology.', 'Design thinking covers five stages: empathy, define, ideate, prototype, and testing Explains the five stages of design thinking, including empathy, define, ideate, prototype, and testing.', 'Agile is a set of methods and practices that focuses on iterative development Defines agile as a set of methods and practices focusing on iterative development.', 'Recommendations for leveraging agile and design thinking include starting at a small level, investing in research, focusing on a clearly defined problem statement with Sprint, building a production team culture, optimal use of design thinking, and periodic testing Provides recommendations for leveraging agile and design thinking, including starting at a small level, investing in research, focusing on a clearly defined problem statement with Sprint, building a production team culture, optimal use of design thinking, and periodic testing.']}], 'duration': 520.988, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/4nTh3AP6knM/pics/4nTh3AP6knM1933783.jpg', 'highlights': ['IDC confirms 30-35% failure rate of IT projects', 'Businesses prefer customer-centric innovation techniques like design thinking and agile methodology', 'Aggregated empathy maps focus on user segments for reliable strategies', 'Individual mapping involves user interviews or diary studies for complete user understanding', 'Agile methodology focuses on iterative development', 'Design thinking covers empathy, define, ideate, prototype, and testing stages', 'Recommendations for leveraging agile and design thinking for product development']}], 'highlights': ['Design-driven companies show 219% increase in S&P Index over 10 years', 'Top earners in design thinking make $166,000 annually in the United States', 'PepsiCo saw increased sales after implementing design thinking', '75% of organizations engage in design thinking, indicating widespread adoption', 'The majority of design thinking consultant employees currently earn between $41,500 to $1,19,500 per annum, as per ZipRecruiter', 'The impact of the prototype phase on the Apple Watch design led to significant improvements', 'Uber Eats used design thinking to operate in over 80 cities globally', 'The chapter includes an exploration of Design Thinking, its process, Docker steps, and Empathy Mapping, along with the combination of Design Thinking and Agile techniques', 'The video emphasizes the importance of Design Thinking as a top in-demand technical skill, providing relevant insights for career development', 'LinkedIn confirms that the top in-demand technical skills in 2021 include Web Development, Design Thinking, UX Testing, and Data Visualization']}