title
What Is Salesforce? | Salesforce Training - What Does Salesforce Do? | Salesforce Tutorial | Edureka

description
( Salesforce Training: https://www.edureka.co/salesforce-administrator-and-developer-training ) This Edureka Salesforce Training video for beginners will take you through why Salesforce became popular, what is Salesforce, Salesforce products along with a Salesforce use case. This Salesforce tutorial video is ideal for beginners to learn what is Salesforce. You can read the blog here: https://goo.gl/rEHG4a 0:47 Salesforce as a CRM company 1:29 Salesforce CRM vs Traditional CRM 3:10 Salesforce as a PaaS company 6:04 Salesforce's presence in today's world 9:52 Salesforce architecture 13:21 Salesforce services and products 17:18 Various cloud services offered by Salesforce 32:28 Use-case: HCL Subscribe to our channel to get video updates. Hit the subscribe button above. Check our complete Salesforce playlist here: https://goo.gl/pwt3IT #Salesforce #SalesforceTutorial #SalesforceTraining #WhatIsSalesforce How it Works? 1. There will be 14 instructor-led interactive online sessions of 3 hours and 20 sessions of 2 hours for weekend and weekday batches respectively 2. We have a 24x7 One-on-One LIVE Technical Support to help you with any problems you might face or any clarifications you may require during the course. 3. You will get Lifetime Access to the recordings in the LMS. 4. At the end of the training you will have to complete the project based on which we will provide you a Verifiable Certificate! - - - - - - - - - - - - - - About the Course Edureka's Salesforce Certification Online Training will make you an expert in all the concepts related to administration and declarative development options. It will introduce you to the advanced developer options like Apex and VisualForce. It will also help you prepare for Salesforce Certification (both SFDC Admin 201 & App Builder Certification) - - - - - - - - - - - - - - Why Learn Salesforce? After the successful completion of the Salesforce Certification Training: Admin 201 & App Builder by edureka, you will be able to understand: Different building blocks of Salesforce The data model The security model The business process automation options The Sales Cloud and Service Cloud modules The reports and dashboard Salesforce1, SalesforceA, Chatter and Social features Introduction to Apex Introduction to VisualForce Introduction to various integration options like SOAP, REST APIs - - - - - - - - - - - - - - Who should go for this course? This Salesforce Certification training at edureka is suitable for all professionals who are passionate about CRM and cloud computing. But typical profiles, but not limited to, who go for salesforce training are: 1. Siebel and other CRM products professionals 2. Experienced professionals who are looking to have an exciting career in the leading Cloud Computing platform 3. Functional consultants who are looking to switch to salesforce 4. Freshers who are looking to get a jump start to their careers in Cloud computing 5. Lateral developers who have worked in Java, mainframe and C# and are looking for a boost to their career from legacy platform For more information, Please write back to us at sales@edureka.co or call us at IND: 9606058406 / US: 18338555775 (toll free). Facebook: https://www.facebook.com/edurekaIN/ Twitter: https://twitter.com/edurekain LinkedIn: https://www.linkedin.com/company/edureka Customer Reviews: Nafeeyu Ahmed, SAP CRM Consultant at Cognizant, says, "I am an SAP CRM Consultant in Cognizant wanting to learn Salesforce as early as possible and complete Certification. Initially when i called edureka regarding my requirement of completing salesforce training i was a bit skeptical to choose between the local center which offers in house training - then i spoke to one of the edureka reps regarding it - First i taught what he was offering i.e Online Class / Support Team / Study Material n al were just a trick to convert me to a sale - But i was Wrong - he took my requirement seriously and gave me a very convincing plan to complete my certification by the date my company had wanted me to complete it - it was a matter of trust that had payed off for me Now i am a Certified Salesforce Administrator - A Big Thanks to Edureka!"

detail
{'title': 'What Is Salesforce? | Salesforce Training - What Does Salesforce Do? | Salesforce Tutorial | Edureka', 'heatmap': [{'end': 93.15, 'start': 67.142, 'weight': 0.713}, {'end': 256.06, 'start': 207.454, 'weight': 0.809}, {'end': 403.899, 'start': 346.917, 'weight': 0.746}, {'end': 442.528, 'start': 414.203, 'weight': 0.731}, {'end': 628.861, 'start': 577.859, 'weight': 0.839}, {'end': 743.989, 'start': 696.415, 'weight': 0.747}, {'end': 932.454, 'start': 786.373, 'weight': 0.747}, {'end': 1092.6, 'start': 1045.265, 'weight': 0.901}, {'end': 1816.739, 'start': 1788.032, 'weight': 0.72}], 'summary': "Provides an overview of salesforce, highlighting its emergence in cloud computing, market elements, products, and services. it discusses salesforce's 19.7% market share in crm, its multi-tenant architecture, and various platforms. additionally, it explores commerce cloud's capabilities and hcl's migration to salesforce resulting in 3-4% performance efficiency and productivity improvement.", 'chapters': [{'end': 54.437, 'segs': [{'end': 54.437, 'src': 'embed', 'start': 0.069, 'weight': 0, 'content': [{'end': 2.031, 'text': 'Hi folks, this is Varun from Edureka.', 'start': 0.069, 'duration': 1.962}, {'end': 4.793, 'text': "In today's session, I'm going to focus on what is Salesforce.", 'start': 2.431, 'duration': 2.362}, {'end': 8.215, 'text': 'Now before I get started, let me show you the agenda for today.', 'start': 5.593, 'duration': 2.622}, {'end': 12.899, 'text': "First, I'll tell you how Salesforce burst on the cloud computing scene and tell you what made it popular.", 'start': 8.996, 'duration': 3.903}, {'end': 16.282, 'text': "After that, I'll tell you what is Salesforce and its elements in today's market.", 'start': 13.54, 'duration': 2.742}, {'end': 17.283, 'text': 'After that,', 'start': 17.002, 'duration': 0.281}, {'end': 22.647, 'text': "I'll talk about the different products and services offered by Salesforce and tell you which companies are using them and how the companies are using them.", 'start': 17.283, 'duration': 5.364}, {'end': 31.758, 'text': "Finally, I'll talk about this one company called HCL and tell you what problems that they were facing when they were implementing a legacy platform and What benefits they gained after implementing the Salesforce CRM?", 'start': 23.514, 'duration': 8.244}, {'end': 34.24, 'text': 'So, guys, is the agenda clear to everyone?', 'start': 32.639, 'duration': 1.601}, {'end': 37.241, 'text': 'Can you all give me a quick confirmation in the chat window?', 'start': 35.3, 'duration': 1.941}, {'end': 40.663, 'text': 'Okay, so Pooja says yes.', 'start': 39.102, 'duration': 1.561}, {'end': 41.583, 'text': 'Nachiket says yes.', 'start': 40.663, 'duration': 0.92}, {'end': 43.644, 'text': 'Aishi is also saying yes.', 'start': 41.583, 'duration': 2.061}, {'end': 46.286, 'text': 'Alright, guys, so let me get started with my session today.', 'start': 44.045, 'duration': 2.241}, {'end': 50.476, 'text': 'so first let me tell you how Salesforce started off as a CRM platform.', 'start': 47.335, 'duration': 3.141}, {'end': 54.437, 'text': 'okay, so Salesforce started off as a company providing CRM on the cloud.', 'start': 50.476, 'duration': 3.961}], 'summary': "Varun from edureka discusses salesforce, its popularity, products, services, and a case study on hcl's successful implementation of salesforce crm.", 'duration': 54.368, 'max_score': 0.069, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo69.jpg'}], 'start': 0.069, 'title': 'Salesforce: an overview', 'summary': "Provides an overview of salesforce, its emergence in cloud computing, elements in today's market, products and services, and a case study on hcl's implementation of salesforce crm.", 'chapters': [{'end': 54.437, 'start': 0.069, 'title': 'Salesforce: an overview', 'summary': "Provides an overview of salesforce, including its emergence in cloud computing, elements in today's market, products and services, and a case study on hcl's implementation of salesforce crm.", 'duration': 54.368, 'highlights': ['Salesforce emerged as a CRM platform on the cloud, gaining popularity in the market.', "The chapter covers the elements of Salesforce in today's market, including its products, services, and adoption by various companies.", "The session includes a case study on HCL's implementation of Salesforce CRM, detailing the problems they faced and the benefits gained."]}], 'duration': 54.368, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo69.jpg', 'highlights': ['Salesforce emerged as a popular CRM platform on the cloud.', "The chapter covers the elements of Salesforce in today's market, including its products, services, and adoption by various companies.", "The session includes a case study on HCL's implementation of Salesforce CRM, detailing the problems they faced and the benefits gained."]}, {'end': 480.823, 'segs': [{'end': 107.918, 'src': 'heatmap', 'start': 67.142, 'weight': 3, 'content': [{'end': 70.783, 'text': 'you can also use it to target your contacts, leads and opportunities.', 'start': 67.142, 'duration': 3.641}, {'end': 74.064, 'text': 'you can use a CRM software to do deal tracking and product planning,', 'start': 70.783, 'duration': 3.281}, {'end': 80.304, 'text': 'and activities like manufacturing and shipping of those products can be done efficiently with the help of CRM here.', 'start': 74.901, 'duration': 5.403}, {'end': 87.527, 'text': 'now, these are the benefits of a CRM application, but up until Salesforce was founded, it was not easy to set up and maintain a CRM application.', 'start': 80.304, 'duration': 7.223}, {'end': 89.188, 'text': 'now, in the next slide, let me tell you why that was the case.', 'start': 87.527, 'duration': 1.661}, {'end': 93.15, 'text': 'The biggest problem with traditional CRM was that they were very costly.', 'start': 90.509, 'duration': 2.641}, {'end': 97.373, 'text': "It was very costly because the CRM here had to be hosted on the company's own server.", 'start': 93.811, 'duration': 3.562}, {'end': 103.796, 'text': 'This meant that the company had to spend on infrastructure and they also had to invest in a developer team that would actually develop the CRM application.', 'start': 97.873, 'duration': 5.923}, {'end': 107.918, 'text': 'Now in spite of doing all this, this would take several months or even years to set up.', 'start': 104.656, 'duration': 3.262}], 'summary': 'Crm software streamlines deal tracking, product planning, and operations, cutting costs and time.', 'duration': 40.776, 'max_score': 67.142, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo67142.jpg'}, {'end': 153.062, 'src': 'embed', 'start': 121.367, 'weight': 0, 'content': [{'end': 123.588, 'text': 'now these were the problems with the traditional CRM.', 'start': 121.367, 'duration': 2.221}, {'end': 129.551, 'text': 'okay, and then, the early 2000s, came the Salesforce CRM, which completely revolutionized the CRM world.', 'start': 123.588, 'duration': 5.963}, {'end': 134.176, 'text': 'it had many advantages, and the biggest advantage of it all was the Salesforce CRM was very cheap.', 'start': 129.551, 'duration': 4.625}, {'end': 136.088, 'text': 'and why was it cheap??', 'start': 135.327, 'duration': 0.761}, {'end': 142.733, 'text': "It was cheap because the Salesforce CRM was hosted on Salesforce's cloud, and since the CRM here was hosted on Salesforce's cloud,", 'start': 136.748, 'duration': 5.985}, {'end': 149.159, 'text': 'the companies did not have to spend on infrastructure and neither did they have to spend on a developer team that would develop the application.', 'start': 142.733, 'duration': 6.426}, {'end': 153.062, 'text': 'and besides all these things, since the application was already developed by Salesforce,', 'start': 149.159, 'duration': 3.903}], 'summary': "Salesforce crm revolutionized the industry by being cost-effective and hosted on salesforce's cloud, saving companies on infrastructure and development costs.", 'duration': 31.695, 'max_score': 121.367, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo121367.jpg'}, {'end': 256.06, 'src': 'heatmap', 'start': 207.454, 'weight': 0.809, 'content': [{'end': 211.618, 'text': "he's asking me what is the difference between SaaS and PaaS.", 'start': 207.454, 'duration': 4.164}, {'end': 213.479, 'text': 'he says I can see PaaS on the screen.', 'start': 211.618, 'duration': 1.861}, {'end': 215.801, 'text': 'what is the difference between PaaS and SaaS?', 'start': 213.479, 'duration': 2.322}, {'end': 216.982, 'text': 'alright, Nachiket.', 'start': 215.801, 'duration': 1.181}, {'end': 218.664, 'text': 'so first let me tell you what is the full form.', 'start': 216.982, 'duration': 1.682}, {'end': 223.448, 'text': 'okay, SaaS stands for software as a service and PaaS stands for platform as a service.', 'start': 218.664, 'duration': 4.784}, {'end': 228.952, 'text': 'the difference here is that if the company is providing you service in the form of a software, then that company is referred to as a software,', 'start': 223.448, 'duration': 5.504}, {'end': 229.633, 'text': 'as a service company.', 'start': 228.952, 'duration': 0.681}, {'end': 236.964, 'text': 'But if that same company is providing you service in the form of a platform on which you can develop your own applications or software,', 'start': 230.957, 'duration': 6.007}, {'end': 239.608, 'text': 'then that company is called as a platform, as a service company.', 'start': 236.964, 'duration': 2.644}, {'end': 246.653, 'text': 'Are we clear Nachiket? So the CRM that they offered, that was a software, right? That was a ready-made software that they offered.', 'start': 240.309, 'duration': 6.344}, {'end': 249.576, 'text': 'So that made them the SaaS company.', 'start': 247.254, 'duration': 2.322}, {'end': 256.06, 'text': 'Then they also provided a developer platform where we could create our own applications and release it on the app,', 'start': 250.216, 'duration': 5.844}], 'summary': 'Saas delivers software, paas provides platform for apps.', 'duration': 48.606, 'max_score': 207.454, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo207454.jpg'}, {'end': 403.899, 'src': 'heatmap', 'start': 346.917, 'weight': 0.746, 'content': [{'end': 352.18, 'text': "and this is how Salesforce became very popular, and this is how Salesforce, you know, made a difference in people's lives.", 'start': 346.917, 'duration': 5.263}, {'end': 352.88, 'text': 'is everyone clear here?', 'start': 352.18, 'duration': 0.7}, {'end': 356.562, 'text': 'guys, can I go on to the next slide?', 'start': 352.88, 'duration': 3.682}, {'end': 357.723, 'text': 'please give me a quick confirmation.', 'start': 356.562, 'duration': 1.161}, {'end': 360.164, 'text': 'I see, are you clear?', 'start': 357.723, 'duration': 2.441}, {'end': 363.566, 'text': 'alright, alright, guys, okay, fine, so let me go on to the next slide.', 'start': 360.164, 'duration': 3.402}, {'end': 370.33, 'text': "then now, now that I've spoken about how Salesforce became popular, let me tell you what is Salesforce in today's market?", 'start': 363.566, 'duration': 6.764}, {'end': 376.293, 'text': 'Salesforce today provide various software solutions and a platform for developers to create and distribute custom software.', 'start': 371.232, 'duration': 5.061}, {'end': 381.474, 'text': 'Tech giants like Google, Twitter, Amazon, and Facebook are all using Salesforce in one way or the other.', 'start': 376.853, 'duration': 4.621}, {'end': 386.516, 'text': "It's either in the form of their Salesforce CRM or their developer platform to create different applications.", 'start': 381.975, 'duration': 4.541}, {'end': 392.417, 'text': "They can create applications on the force.com platform which is Salesforce's official platform to create custom applications.", 'start': 386.896, 'duration': 5.521}, {'end': 403.899, 'text': "The advantage with Salesforce is that developers can create one application on Salesforce's cloud and share that one application with multiple companies across many geographies and across many domains.", 'start': 393.755, 'duration': 10.144}], 'summary': 'Salesforce provides software solutions used by tech giants like google, twitter, amazon, and facebook, enabling developers to create and share custom applications across multiple companies and geographies.', 'duration': 56.982, 'max_score': 346.917, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo346917.jpg'}, {'end': 403.899, 'src': 'embed', 'start': 376.853, 'weight': 4, 'content': [{'end': 381.474, 'text': 'Tech giants like Google, Twitter, Amazon, and Facebook are all using Salesforce in one way or the other.', 'start': 376.853, 'duration': 4.621}, {'end': 386.516, 'text': "It's either in the form of their Salesforce CRM or their developer platform to create different applications.", 'start': 381.975, 'duration': 4.541}, {'end': 392.417, 'text': "They can create applications on the force.com platform which is Salesforce's official platform to create custom applications.", 'start': 386.896, 'duration': 5.521}, {'end': 403.899, 'text': "The advantage with Salesforce is that developers can create one application on Salesforce's cloud and share that one application with multiple companies across many geographies and across many domains.", 'start': 393.755, 'duration': 10.144}], 'summary': 'Tech giants use salesforce for crm and app development, enabling sharing across companies and geographies.', 'duration': 27.046, 'max_score': 376.853, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo376853.jpg'}, {'end': 451.532, 'src': 'heatmap', 'start': 414.203, 'weight': 2, 'content': [{'end': 419.164, 'text': 'And each of these HR teams, they would need a HR application basically to store employee records.', 'start': 414.203, 'duration': 4.961}, {'end': 420.285, 'text': 'They would need an application.', 'start': 419.304, 'duration': 0.981}, {'end': 425.234, 'text': 'to keep track of the payroll processes, to keep track of the attendance of the different employees.', 'start': 420.831, 'duration': 4.403}, {'end': 429.878, 'text': 'Now these are the requirements that are common across multiple companies and multiple organizations.', 'start': 425.415, 'duration': 4.463}, {'end': 435.042, 'text': "And it's not ideal to create different applications or different software for each of these clients.", 'start': 430.338, 'duration': 4.704}, {'end': 437.944, 'text': "As a developer, it's just easier to create one application,", 'start': 435.362, 'duration': 2.582}, {'end': 442.528, 'text': 'host that application on the cloud and provide that application as a service to multiple clients at the same time.', 'start': 437.944, 'duration': 4.584}, {'end': 444.069, 'text': 'Now, that is the power of Salesforce.', 'start': 442.928, 'duration': 1.141}, {'end': 446.71, 'text': "That's what developers could do with the help of Salesforce.", 'start': 444.269, 'duration': 2.441}, {'end': 451.532, 'text': "They didn't have to, you know, the problem of scalability was eliminated with the help of Salesforce.", 'start': 447.05, 'duration': 4.482}], 'summary': 'Hr teams need one application to store employee records, track payroll, and attendance. salesforce enables developers to create and host a single application on the cloud to serve multiple clients, eliminating scalability issues.', 'duration': 37.329, 'max_score': 414.203, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo414203.jpg'}], 'start': 54.437, 'title': 'About: salesforce crm revolution', 'summary': 'Explores the benefits of crm, emphasizing the challenges with traditional crm, and discusses how salesforce revolutionized the crm world with a cost-effective and easy-to-use crm, leading to increased productivity and scalability, with tech giants like google, twitter, amazon, and facebook using salesforce.', 'chapters': [{'end': 121.367, 'start': 54.437, 'title': 'Salesforce crm revolution', 'summary': 'Explores the benefits of crm and highlights the challenges with traditional crm, emphasizing the high cost, time-consuming setup, and difficulty in use, leading to the founding of salesforce to address these issues.', 'duration': 66.93, 'highlights': ['Salesforce was founded to address the challenges of traditional CRM, including high cost, time-consuming setup, and difficulty in use, revolutionizing CRM application development.', 'Traditional CRM applications were costly, required company-hosted servers, infrastructure investment, and developer teams, leading to a time-consuming setup process taking months to years.', 'The gap between specified requirements and the delivered product made traditional CRM applications difficult for employees to understand and use.']}, {'end': 480.823, 'start': 121.367, 'title': 'Salesforce: revolutionizing crm', 'summary': 'Discusses how salesforce revolutionized the crm world by offering a cost-effective and easy-to-use crm hosted on their cloud, as well as providing a platform for developers to create and distribute custom software, leading to increased productivity and scalability, with tech giants like google, twitter, amazon, and facebook using salesforce.', 'duration': 359.456, 'highlights': ["Salesforce CRM was cost-effective and easy to implement, hosted on Salesforce's cloud, eliminating the need for infrastructure and developer teams, resulting in a few days or weeks of implementation, leading to greater customer satisfaction through continuous improvement. The Salesforce CRM was inexpensive as it was hosted on Salesforce's cloud, eliminating the need for infrastructure and developer teams. Its easy implementation within a few days or weeks and continuous improvement led to greater customer satisfaction.", "Salesforce's platform for developers allowed them to create and distribute custom software on the force.com platform, enabling the sharing of one application with multiple companies across different geographies and domains, addressing common requirements and eliminating scalability issues. Salesforce's platform enabled developers to create and distribute custom software, share one application with multiple companies, address common requirements, and eliminate scalability issues.", 'Tech giants like Google, Twitter, Amazon, and Facebook utilized Salesforce for various software solutions and developer platform to create different applications, demonstrating its widespread adoption and relevance in the market. Tech giants like Google, Twitter, Amazon, and Facebook used Salesforce for various software solutions and developer platform, showcasing its widespread adoption and relevance in the market.']}], 'duration': 426.386, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo54437.jpg', 'highlights': ['Salesforce revolutionized CRM application development by addressing challenges of traditional CRM, including high cost, time-consuming setup, and difficulty in use.', "Salesforce CRM was cost-effective and easy to implement, hosted on Salesforce's cloud, eliminating the need for infrastructure and developer teams, resulting in a few days or weeks of implementation, leading to greater customer satisfaction through continuous improvement.", "Salesforce's platform for developers allowed them to create and distribute custom software on the force.com platform, enabling the sharing of one application with multiple companies across different geographies and domains, addressing common requirements and eliminating scalability issues.", 'Traditional CRM applications were costly, required company-hosted servers, infrastructure investment, and developer teams, leading to a time-consuming setup process taking months to years.', 'Tech giants like Google, Twitter, Amazon, and Facebook utilized Salesforce for various software solutions and developer platform to create different applications, demonstrating its widespread adoption and relevance in the market.', 'The gap between specified requirements and the delivered product made traditional CRM applications difficult for employees to understand and use.']}, {'end': 769.444, 'segs': [{'end': 589.905, 'src': 'embed', 'start': 554.121, 'weight': 0, 'content': [{'end': 555.663, 'text': 'Now let me talk about a few numbers here.', 'start': 554.121, 'duration': 1.542}, {'end': 562.611, 'text': 'Salesforce have almost 150, 000 customers and in the CRM world, they have the greatest market share of almost 19.7%.', 'start': 557.084, 'duration': 5.527}, {'end': 570.321, 'text': 'That is greater than most of their competitors like Microsoft, Oracle, or SAP, okay.', 'start': 562.611, 'duration': 7.71}, {'end': 571.676, 'text': 'and their AppExchange.', 'start': 570.876, 'duration': 0.8}, {'end': 577.859, 'text': "here is home to almost 2, 700 applications, out of which we've already seen three million downloads and installations,", 'start': 571.676, 'duration': 6.183}, {'end': 582.361, 'text': 'and almost 70% of their customers are using the application which are listed on this AppExchange.', 'start': 577.859, 'duration': 4.502}, {'end': 589.905, 'text': 'So this shows how closely knit the whole Salesforce world is, right? Okay, so this is about Salesforce guys.', 'start': 583.202, 'duration': 6.703}], 'summary': 'Salesforce has nearly 150,000 customers and 19.7% crm market share, with 2,700 apps and 3 million downloads.', 'duration': 35.784, 'max_score': 554.121, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo554121.jpg'}, {'end': 628.861, 'src': 'heatmap', 'start': 577.859, 'weight': 0.839, 'content': [{'end': 582.361, 'text': 'and almost 70% of their customers are using the application which are listed on this AppExchange.', 'start': 577.859, 'duration': 4.502}, {'end': 589.905, 'text': 'So this shows how closely knit the whole Salesforce world is, right? Okay, so this is about Salesforce guys.', 'start': 583.202, 'duration': 6.703}, {'end': 593.166, 'text': 'Now let me talk about the Salesforce architecture now.', 'start': 590.425, 'duration': 2.741}, {'end': 596.047, 'text': 'The Salesforce architecture has two things to it.', 'start': 594.026, 'duration': 2.021}, {'end': 599.789, 'text': 'One is a multi-tenant architecture and the other is a metadata architecture.', 'start': 596.708, 'duration': 3.081}, {'end': 602.502, 'text': 'Now first let me talk about the multi-tenant architecture.', 'start': 600.56, 'duration': 1.942}, {'end': 608.788, 'text': 'As you can see from this image, in a multi-tenant architecture, one common software application serves multiple clients.', 'start': 603.603, 'duration': 5.185}, {'end': 614.013, 'text': 'Well, the advantage with the multi-tenant architecture is that since the application is shared by multiple clients,', 'start': 609.329, 'duration': 4.684}, {'end': 619.419, 'text': 'the application cost and also the maintenance cost for that software application will be shared between the different clients.', 'start': 614.013, 'duration': 5.406}, {'end': 622.58, 'text': 'This makes it more economical per client.', 'start': 620.019, 'duration': 2.561}, {'end': 628.861, 'text': 'but in case of a single tenant architecture, You know each client will will be completely owning one particular software application.', 'start': 622.58, 'duration': 6.281}], 'summary': 'Salesforce has a 70% customer usage on appexchange, with a multi-tenant architecture for cost sharing.', 'duration': 51.002, 'max_score': 577.859, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo577859.jpg'}, {'end': 696.135, 'src': 'embed', 'start': 671.101, 'weight': 2, 'content': [{'end': 678.186, 'text': 'And then to give the other clients the updated versions, then you have to separately go and update the application for the different clients.', 'start': 671.101, 'duration': 7.085}, {'end': 682.449, 'text': 'These are the advantages of the multi-tenant architecture which Salesforce is following.', 'start': 679.008, 'duration': 3.441}, {'end': 686.551, 'text': 'Now, let me talk about the metadata architecture now.', 'start': 683.97, 'duration': 2.581}, {'end': 689.953, 'text': 'But before that, I have a question here from Pooja.', 'start': 687.932, 'duration': 2.021}, {'end': 696.135, 'text': 'So Pooja is asking how will there be data security and data integrity if the database is shared between different clients?', 'start': 690.533, 'duration': 5.602}], 'summary': 'Salesforce follows multi-tenant architecture, addressing client updates. pooja inquires about data security and integrity.', 'duration': 25.034, 'max_score': 671.101, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo671101.jpg'}, {'end': 743.989, 'src': 'heatmap', 'start': 696.415, 'weight': 0.747, 'content': [{'end': 698.957, 'text': 'Yes, so, in the previous slide I think there was a sentence right?', 'start': 696.415, 'duration': 2.542}, {'end': 701.858, 'text': 'All the data for the customers is stored in a single database schema.', 'start': 699.637, 'duration': 2.221}, {'end': 709.864, 'text': "yeah, so this is where I think you've got that question, Pooja, and that's a very good question, and I'll talk about that in this slide.", 'start': 702.56, 'duration': 7.304}, {'end': 713.506, 'text': 'okay, so, Salesforce followed this concept of metadata architecture.', 'start': 709.864, 'duration': 3.642}, {'end': 721.21, 'text': 'okay, now, metadata means data about data, and since all the data here is stored in shared databases,', 'start': 713.506, 'duration': 7.704}, {'end': 728.364, 'text': 'it is the metadata which points to one particular clients data in a shared database, Supposing, say, there are three clients client A,', 'start': 721.21, 'duration': 7.154}, {'end': 731.565, 'text': 'B and C who are sharing one single database.', 'start': 728.364, 'duration': 3.201}, {'end': 735.186, 'text': 'then how do you think the client A will get access to his data from the shared database??', 'start': 731.565, 'duration': 3.621}, {'end': 742.028, 'text': "Do you have doubts like what if he gets access to somebody else's data? What if he gets access to C's data?", 'start': 735.566, 'duration': 6.462}, {'end': 743.989, 'text': "And that's a very valid question.", 'start': 742.909, 'duration': 1.08}], 'summary': 'Salesforce uses metadata architecture to ensure data security and access for multiple clients sharing a single database.', 'duration': 47.574, 'max_score': 696.415, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo696415.jpg'}, {'end': 742.028, 'src': 'embed', 'start': 709.864, 'weight': 3, 'content': [{'end': 713.506, 'text': 'okay, so, Salesforce followed this concept of metadata architecture.', 'start': 709.864, 'duration': 3.642}, {'end': 721.21, 'text': 'okay, now, metadata means data about data, and since all the data here is stored in shared databases,', 'start': 713.506, 'duration': 7.704}, {'end': 728.364, 'text': 'it is the metadata which points to one particular clients data in a shared database, Supposing, say, there are three clients client A,', 'start': 721.21, 'duration': 7.154}, {'end': 731.565, 'text': 'B and C who are sharing one single database.', 'start': 728.364, 'duration': 3.201}, {'end': 735.186, 'text': 'then how do you think the client A will get access to his data from the shared database??', 'start': 731.565, 'duration': 3.621}, {'end': 742.028, 'text': "Do you have doubts like what if he gets access to somebody else's data? What if he gets access to C's data?", 'start': 735.566, 'duration': 6.462}], 'summary': 'Salesforce uses metadata architecture to point to client data in shared databases, ensuring secure access and avoiding data mix-ups.', 'duration': 32.164, 'max_score': 709.864, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo709864.jpg'}], 'start': 480.823, 'title': 'Salesforce: advantages and architecture', 'summary': "Highlights salesforce's advantages, including its 19.7% market share in crm with almost 150,000 customers and 2,700 applications on appexchange. it also discusses the benefits of its multi-tenant architecture, such as cost sharing and centralized updates, ensuring separate access to shared databases for different clients.", 'chapters': [{'end': 577.859, 'start': 480.823, 'title': 'Salesforce: advantages and market share', 'summary': 'Highlights the advantages of salesforce, including its ability to provide applications for multiple clients, its market share of 19.7% in the crm world with almost 150,000 customers, and the presence of 2,700 applications on appexchange with three million downloads and installations.', 'duration': 97.036, 'highlights': ["Salesforce have almost 150,000 customers and in the CRM world, they have the greatest market share of almost 19.7%. This quantifies Salesforce's market dominance in the CRM world with a 19.7% market share and nearly 150,000 customers.", "AppExchange is home to almost 2,700 applications, out of which we've already seen three million downloads and installations. This quantifies the popularity and extensive usage of Salesforce's AppExchange, with 2,700 applications and three million downloads and installations.", "Salesforce CRM is the best available CRM today, with the greatest market share. This emphasizes the speaker's opinion on Salesforce CRM being the best available CRM, backed by its market share dominance."]}, {'end': 769.444, 'start': 577.859, 'title': 'Salesforce architecture overview', 'summary': 'Discusses salesforce architecture, highlighting the advantages of its multi-tenant architecture, such as cost sharing, centralized updates, and data security through metadata architecture, ensuring separate access to shared databases for different clients.', 'duration': 191.585, 'highlights': ["Salesforce's multi-tenant architecture allows cost and maintenance sharing, benefiting multiple clients, leading to economic advantages and centralized updates. 70% of customers use the application listed on AppExchange, demonstrating the close integration of the Salesforce world. Multi-tenant architecture ensures shared application costs and centralized updates, leading to economic benefits for clients.", "Metadata architecture in Salesforce ensures data security by providing separate metadata for each client, allowing access only to their specific data from shared databases. Salesforce's metadata architecture ensures data security by providing separate metadata for each client, enabling access only to their specific data from shared databases, addressing concerns about data integrity and security."]}], 'duration': 288.621, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo480823.jpg', 'highlights': ['Salesforce holds a dominant 19.7% market share in CRM with almost 150,000 customers, showcasing its market dominance.', 'AppExchange hosts nearly 2,700 applications with three million downloads and installations, indicating its extensive usage and popularity.', "Salesforce's multi-tenant architecture enables cost sharing and centralized updates, providing economic benefits for clients.", "Salesforce's metadata architecture ensures data security by providing separate metadata for each client, addressing concerns about data integrity and security."]}, {'end': 1557.372, 'segs': [{'end': 797.655, 'src': 'embed', 'start': 770.33, 'weight': 0, 'content': [{'end': 775.491, 'text': "And this ensures that you don't get to use anybody else's data and nobody else will also get access to your data.", 'start': 770.33, 'duration': 5.161}, {'end': 779.232, 'text': 'Now these are the advantages of the metadata architecture that Salesforce follows.', 'start': 775.951, 'duration': 3.281}, {'end': 785.933, 'text': "And since there is a security in this way, developers don't need to worry about enabling security in their systems.", 'start': 779.832, 'duration': 6.101}, {'end': 790.754, 'text': 'They can just worry about creating the application and delivering their application to the customers.', 'start': 786.373, 'duration': 4.381}, {'end': 793.954, 'text': 'Because the security aspect will anyways be taken care of by Salesforce.', 'start': 791.134, 'duration': 2.82}, {'end': 797.655, 'text': 'Alright guys, so Pooja, I hope that cleared your doubt.', 'start': 794.914, 'duration': 2.741}], 'summary': "Salesforce's metadata architecture ensures data security, relieving developers to focus on application development.", 'duration': 27.325, 'max_score': 770.33, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo770330.jpg'}, {'end': 932.454, 'src': 'heatmap', 'start': 786.373, 'weight': 0.747, 'content': [{'end': 790.754, 'text': 'They can just worry about creating the application and delivering their application to the customers.', 'start': 786.373, 'duration': 4.381}, {'end': 793.954, 'text': 'Because the security aspect will anyways be taken care of by Salesforce.', 'start': 791.134, 'duration': 2.82}, {'end': 797.655, 'text': 'Alright guys, so Pooja, I hope that cleared your doubt.', 'start': 794.914, 'duration': 2.741}, {'end': 801.208, 'text': 'okay, great, so let me go on to the next slide.', 'start': 798.746, 'duration': 2.462}, {'end': 806.412, 'text': 'then now, guys, let me talk about the different services and products offered by Salesforce.', 'start': 801.208, 'duration': 5.204}, {'end': 812.516, 'text': "okay, and this is one slide where you have to really concentrate, because if you understand what I'm gonna say in this slide,", 'start': 806.412, 'duration': 6.104}, {'end': 814.798, 'text': "then you're gonna get the entire outline of Salesforce.", 'start': 812.516, 'duration': 2.282}, {'end': 818.9, 'text': "you're gonna understand exactly what Salesforce are and how they provide service.", 'start': 814.798, 'duration': 4.102}, {'end': 822.163, 'text': 'okay, guys, well, in Salesforce we have different layers.', 'start': 818.9, 'duration': 3.263}, {'end': 824.364, 'text': 'as you can see, here, this is one layer.', 'start': 822.163, 'duration': 2.201}, {'end': 825.465, 'text': 'this is the second layer.', 'start': 824.364, 'duration': 1.101}, {'end': 828.206, 'text': 'then we have third, fourth and the fifth layer.', 'start': 825.465, 'duration': 2.741}, {'end': 834.49, 'text': "here, all right, as customers, you'll be present on the topmost layer and you will get access to what is there on this layer.", 'start': 828.206, 'duration': 6.284}, {'end': 839.352, 'text': 'in this layer we have the sales cloud, we have the service cloud, the market cloud and the app exchange.', 'start': 834.49, 'duration': 4.862}, {'end': 842.494, 'text': 'now, these four here they make up the core services which are offered by Salesforce.', 'start': 839.352, 'duration': 3.142}, {'end': 846.958, 'text': 'Now, these are the different cloud services that they offer and the app exchange.', 'start': 843.356, 'duration': 3.602}, {'end': 850.779, 'text': 'here that you see, this is the marketplace where you can buy or sell different applications.', 'start': 846.958, 'duration': 3.821}, {'end': 857.782, 'text': 'So even these cloud services and many more applications which are developed customly by different developers will be present in this app exchange,', 'start': 851.199, 'duration': 6.583}, {'end': 861.024, 'text': 'and you can buy or sell them or rent them from the app exchange here.', 'start': 857.782, 'duration': 3.242}, {'end': 864.271, 'text': 'Now the exact target that you see here, this is the name of a company.', 'start': 861.866, 'duration': 2.405}, {'end': 866.014, 'text': 'So Salesforce.', 'start': 864.852, 'duration': 1.162}, {'end': 871.624, 'text': 'they created the Sales Cloud and the Service Cloud on their own, but the Marketing Cloud is what they acquired from this company called Exact Target.', 'start': 866.014, 'duration': 5.61}, {'end': 873.648, 'text': 'Hence the name Exact Target Market Cloud.', 'start': 872.065, 'duration': 1.583}, {'end': 879.351, 'text': 'so those are the different cloud services that are available on this layer.', 'start': 875.748, 'duration': 3.603}, {'end': 883.996, 'text': "okay, there are many more cloud services and many more applications that I'll talk about in the upcoming slides.", 'start': 879.351, 'duration': 4.645}, {'end': 888.961, 'text': 'alright, guys, but before that, let me quickly talk about the layer that is there below that.', 'start': 883.996, 'duration': 4.965}, {'end': 891.263, 'text': 'in this layer we have something called as a Salesforce one app.', 'start': 888.961, 'duration': 2.302}, {'end': 895.907, 'text': 'okay, now, this is the application which is used in mobiles to access these cloud services,', 'start': 891.263, 'duration': 4.644}, {'end': 901.032, 'text': 'and the Salesforce one platform API is the interface to access these developer platforms on your mobile.', 'start': 895.907, 'duration': 5.125}, {'end': 903.618, 'text': 'So we have different platform services.', 'start': 901.636, 'duration': 1.982}, {'end': 905.279, 'text': 'As I was talking about earlier.', 'start': 903.998, 'duration': 1.281}, {'end': 907.16, 'text': 'in Salesforce, you can create your own custom applications right?', 'start': 905.279, 'duration': 1.881}, {'end': 913.285, 'text': 'You can create your own application on different platforms like force.com, Heroku or the exact target fuel.', 'start': 907.541, 'duration': 5.744}, {'end': 916.507, 'text': "The force.com is Salesforce's very own developer platform.", 'start': 913.885, 'duration': 2.622}, {'end': 920.23, 'text': 'And Heroku is another platform which Salesforce acquired.', 'start': 917.008, 'duration': 3.222}, {'end': 922.232, 'text': 'Heroku is a company which they acquired,', 'start': 920.711, 'duration': 1.521}, {'end': 927.756, 'text': 'and the advantage with the Heroku platform is that developers can write their own applications in different languages.', 'start': 922.232, 'duration': 5.524}, {'end': 931.299, 'text': 'They can write it in Java or Python or Ruby on Rails.', 'start': 928.176, 'duration': 3.123}, {'end': 932.454, 'text': 'things like that.', 'start': 931.974, 'duration': 0.48}], 'summary': 'Salesforce offers core services like sales cloud, service cloud, market cloud, and app exchange, along with developer platforms like force.com and heroku, providing access through the salesforce one app and platform api.', 'duration': 146.081, 'max_score': 786.373, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo786373.jpg'}, {'end': 857.782, 'src': 'embed', 'start': 825.465, 'weight': 1, 'content': [{'end': 828.206, 'text': 'then we have third, fourth and the fifth layer.', 'start': 825.465, 'duration': 2.741}, {'end': 834.49, 'text': "here, all right, as customers, you'll be present on the topmost layer and you will get access to what is there on this layer.", 'start': 828.206, 'duration': 6.284}, {'end': 839.352, 'text': 'in this layer we have the sales cloud, we have the service cloud, the market cloud and the app exchange.', 'start': 834.49, 'duration': 4.862}, {'end': 842.494, 'text': 'now, these four here they make up the core services which are offered by Salesforce.', 'start': 839.352, 'duration': 3.142}, {'end': 846.958, 'text': 'Now, these are the different cloud services that they offer and the app exchange.', 'start': 843.356, 'duration': 3.602}, {'end': 850.779, 'text': 'here that you see, this is the marketplace where you can buy or sell different applications.', 'start': 846.958, 'duration': 3.821}, {'end': 857.782, 'text': 'So even these cloud services and many more applications which are developed customly by different developers will be present in this app exchange,', 'start': 851.199, 'duration': 6.583}], 'summary': 'Salesforce offers core services like sales, service, and marketing cloud, along with the app exchange marketplace for buying and selling applications.', 'duration': 32.317, 'max_score': 825.465, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo825465.jpg'}, {'end': 891.263, 'src': 'embed', 'start': 861.866, 'weight': 3, 'content': [{'end': 864.271, 'text': 'Now the exact target that you see here, this is the name of a company.', 'start': 861.866, 'duration': 2.405}, {'end': 866.014, 'text': 'So Salesforce.', 'start': 864.852, 'duration': 1.162}, {'end': 871.624, 'text': 'they created the Sales Cloud and the Service Cloud on their own, but the Marketing Cloud is what they acquired from this company called Exact Target.', 'start': 866.014, 'duration': 5.61}, {'end': 873.648, 'text': 'Hence the name Exact Target Market Cloud.', 'start': 872.065, 'duration': 1.583}, {'end': 879.351, 'text': 'so those are the different cloud services that are available on this layer.', 'start': 875.748, 'duration': 3.603}, {'end': 883.996, 'text': "okay, there are many more cloud services and many more applications that I'll talk about in the upcoming slides.", 'start': 879.351, 'duration': 4.645}, {'end': 888.961, 'text': 'alright, guys, but before that, let me quickly talk about the layer that is there below that.', 'start': 883.996, 'duration': 4.965}, {'end': 891.263, 'text': 'in this layer we have something called as a Salesforce one app.', 'start': 888.961, 'duration': 2.302}], 'summary': 'Salesforce acquired exact target to offer marketing cloud, as part of their suite of cloud services.', 'duration': 29.397, 'max_score': 861.866, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo861866.jpg'}, {'end': 922.232, 'src': 'embed', 'start': 895.907, 'weight': 2, 'content': [{'end': 901.032, 'text': 'and the Salesforce one platform API is the interface to access these developer platforms on your mobile.', 'start': 895.907, 'duration': 5.125}, {'end': 903.618, 'text': 'So we have different platform services.', 'start': 901.636, 'duration': 1.982}, {'end': 905.279, 'text': 'As I was talking about earlier.', 'start': 903.998, 'duration': 1.281}, {'end': 907.16, 'text': 'in Salesforce, you can create your own custom applications right?', 'start': 905.279, 'duration': 1.881}, {'end': 913.285, 'text': 'You can create your own application on different platforms like force.com, Heroku or the exact target fuel.', 'start': 907.541, 'duration': 5.744}, {'end': 916.507, 'text': "The force.com is Salesforce's very own developer platform.", 'start': 913.885, 'duration': 2.622}, {'end': 920.23, 'text': 'And Heroku is another platform which Salesforce acquired.', 'start': 917.008, 'duration': 3.222}, {'end': 922.232, 'text': 'Heroku is a company which they acquired,', 'start': 920.711, 'duration': 1.521}], 'summary': 'Salesforce offers multiple developer platforms including force.com and heroku for creating custom applications.', 'duration': 26.325, 'max_score': 895.907, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo895907.jpg'}, {'end': 1092.6, 'src': 'heatmap', 'start': 1045.265, 'weight': 0.901, 'content': [{'end': 1047.964, 'text': "I'm gonna talk about those services in detail now.", 'start': 1045.265, 'duration': 2.699}, {'end': 1050.826, 'text': 'Okay, let me list down the different services that are available for us.', 'start': 1048.224, 'duration': 2.602}, {'end': 1054.807, 'text': "We have the Sales Cloud, we have the Marketing Cloud, there's a Service Cloud.", 'start': 1051.506, 'duration': 3.301}, {'end': 1056.447, 'text': 'These three, of course, I spoke about earlier.', 'start': 1055.107, 'duration': 1.34}, {'end': 1058.188, 'text': 'Along with that.', 'start': 1057.307, 'duration': 0.881}, {'end': 1066.117, 'text': 'the other popular ones are the Analytics Cloud, the Community Cloud, the App Cloud, Commerce Cloud, IoT Cloud, Health Cloud,', 'start': 1058.188, 'duration': 7.929}, {'end': 1068.339, 'text': 'Salesforce One and the Chatter Service.', 'start': 1066.117, 'duration': 2.222}, {'end': 1071.623, 'text': 'Now let me talk about each of these in detail.', 'start': 1069.52, 'duration': 2.103}, {'end': 1077.293, 'text': 'So the Sales Cloud is probably the most popular and the most used cloud service that is offered by Salesforce.', 'start': 1072.691, 'duration': 4.602}, {'end': 1083.616, 'text': 'It is very useful for companies who are in the B2C process where lots of follow ups are required with respect to leads and customers.', 'start': 1077.993, 'duration': 5.623}, {'end': 1087.037, 'text': 'It is useful because it makes the job of sales representative very simple.', 'start': 1084.276, 'duration': 2.761}, {'end': 1092.6, 'text': 'The reason is the Sales Cloud gives you a consolidated view or a confined view about all the customers in a single window,', 'start': 1087.598, 'duration': 5.002}], 'summary': 'Sales cloud is the most popular salesforce service, simplifying b2c sales with consolidated customer view.', 'duration': 47.335, 'max_score': 1045.265, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo1045265.jpg'}, {'end': 1129.826, 'src': 'embed', 'start': 1101.694, 'weight': 4, 'content': [{'end': 1107.181, 'text': 'So they can be easily stored and accessed in just a single window when the sales representative is on call with your customer.', 'start': 1101.694, 'duration': 5.487}, {'end': 1112.456, 'text': "And this is how companies who are into B2C process, they'll find a lot of benefit by using the Sales Cloud.", 'start': 1108.01, 'duration': 4.446}, {'end': 1120.265, 'text': 'And the Sales Cloud here was one of a kind, and this was probably the first implementation with all these efficient access.', 'start': 1113.076, 'duration': 7.189}, {'end': 1126.113, 'text': 'And even the details about a customer, with just a single click of a button, his videos can be edited and changed.', 'start': 1120.285, 'duration': 5.828}, {'end': 1129.826, 'text': 'Besides that, you can also change the status of a person,', 'start': 1127.043, 'duration': 2.783}], 'summary': 'Sales cloud offers efficient access and customer details editing, benefiting b2c companies.', 'duration': 28.132, 'max_score': 1101.694, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo1101694.jpg'}, {'end': 1166.831, 'src': 'embed', 'start': 1139.996, 'weight': 5, 'content': [{'end': 1145.561, 'text': "The marketing cloud is again one such platform that can be used by your company's marketing people to target potential customers.", 'start': 1139.996, 'duration': 5.565}, {'end': 1149.986, 'text': 'Various digital marketing activities can be done using this service, like sending email campaigns.', 'start': 1146.102, 'duration': 3.884}, {'end': 1150.906, 'text': 'you know what.', 'start': 1150.566, 'duration': 0.34}, {'end': 1155.308, 'text': 'you can send mass mailers to almost 1000 to 10, 000 contacts at the same time,', 'start': 1150.906, 'duration': 4.402}, {'end': 1159.309, 'text': 'and you can send them such that they are all customized as per your contacts details.', 'start': 1155.308, 'duration': 4.001}, {'end': 1166.831, 'text': "you can give each of them a personalized touch, talk about his interest and recommend products as per that person's likes or dislikes.", 'start': 1159.309, 'duration': 7.522}], 'summary': 'The marketing cloud enables sending personalized email campaigns to 1000-10,000 contacts at once.', 'duration': 26.835, 'max_score': 1139.996, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo1139996.jpg'}, {'end': 1302.508, 'src': 'embed', 'start': 1272.676, 'weight': 6, 'content': [{'end': 1274.238, 'text': "That's what you can do with the help of a service cloud.", 'start': 1272.676, 'duration': 1.562}, {'end': 1276.46, 'text': "In fact, there's one more thing you can do with a service cloud.", 'start': 1274.638, 'duration': 1.822}, {'end': 1281.621, 'text': 'So Service Cloud, it provides integrations to social media platforms like Twitter and Facebook.', 'start': 1277.24, 'duration': 4.381}, {'end': 1285.983, 'text': 'What the service agents can do is that when they get a ticket from a particular customer,', 'start': 1282.162, 'duration': 3.821}, {'end': 1290.844, 'text': 'then they can look up that particular customer on social media and find out what his recent activity is.', 'start': 1285.983, 'duration': 4.861}, {'end': 1298.587, 'text': "The service agent can find out what that person is up to, find out if it's the right time to contact him or if he's on vacation or things like that.", 'start': 1291.624, 'duration': 6.963}, {'end': 1302.508, 'text': 'So even though they are minor things, it will make a massive difference at times.', 'start': 1298.887, 'duration': 3.621}], 'summary': 'Service cloud integrates with social media to enhance customer service and improve response timing.', 'duration': 29.832, 'max_score': 1272.676, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo1272676.jpg'}], 'start': 770.33, 'title': 'Salesforce services & platforms', 'summary': "Covers salesforce's metadata architecture, security advantages, core services, and platforms, including force.com, heroku, and essential cloud services such as sales cloud, marketing cloud, service cloud, analytics cloud, community cloud, app cloud, and commerce cloud.", 'chapters': [{'end': 951.101, 'start': 770.33, 'title': 'Salesforce services & security', 'summary': 'Explains the metadata architecture and security advantages in salesforce, outlines the layers and core services offered, and details the platforms for custom app development, emphasizing the acquisition of marketing cloud from exact target.', 'duration': 180.771, 'highlights': ['Salesforce offers security advantages through metadata architecture, relieving developers from worrying about enabling security in their systems. Developers are relieved from enabling security in their systems, allowing them to focus on creating and delivering applications, while Salesforce ensures the security aspect.', "Salesforce's core services include the sales cloud, service cloud, market cloud, and app exchange, offering various cloud services and applications for buying, selling, or renting. The core services encompass sales cloud, service cloud, market cloud, and app exchange, providing cloud services and a marketplace for various applications.", 'The layers in Salesforce include the Salesforce one app for mobile access, Salesforce one platform API, and platforms like force.com, Heroku, and ExactTarget Fuel for custom app development. Salesforce comprises layers including the Salesforce one app for mobile access, Salesforce one platform API, and platforms like force.com, Heroku, and ExactTarget Fuel for custom app development.', "Exact Target's Market Cloud was acquired by Salesforce, adding to the cloud services available and exemplifying the company's expansion through acquisitions. Salesforce acquired Exact Target's Market Cloud, expanding its cloud services and demonstrating the company's growth through strategic acquisitions."]}, {'end': 1557.372, 'start': 951.101, 'title': 'Salesforce services and platforms overview', 'summary': "Outlines salesforce's primary platform services, including force.com, heroku, and fuel platform, and details essential cloud services such as sales cloud, marketing cloud, service cloud, analytics cloud, community cloud, app cloud, and commerce cloud.", 'duration': 606.271, 'highlights': ['The Sales Cloud provides a consolidated view of customer information, simplifying the sales process for B2C companies by enabling efficient access and management of customer data. The Sales Cloud offers a single-window view of customer details, allowing for easy storage and access of customer information, significantly benefiting B2C companies in streamlining the sales process.', 'The Marketing Cloud facilitates various digital marketing activities, including personalized email campaigns and targeted social media advertisements, boosting customer engagement and sales numbers. The Marketing Cloud enables personalized marketing campaigns, such as customized email and social media advertisements, leading to increased customer engagement and improved sales performance.', 'The Service Cloud optimizes customer service by efficiently tracking and managing customer queries, integrating with social media platforms, and providing insights into service agent performance. The Service Cloud streamlines customer service by tracking and resolving customer queries, integrating with social media, and offering insights into service agent performance, enhancing overall service efficiency.']}], 'duration': 787.042, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo770330.jpg', 'highlights': ["Salesforce's metadata architecture provides security advantages, allowing developers to focus on application creation.", "Salesforce's core services encompass sales cloud, service cloud, market cloud, and app exchange, offering various cloud services and applications.", 'Salesforce comprises layers including the Salesforce one app for mobile access, Salesforce one platform API, and platforms like force.com, Heroku, and ExactTarget Fuel for custom app development.', "Salesforce acquired Exact Target's Market Cloud, expanding its cloud services and demonstrating the company's growth through strategic acquisitions.", 'The Sales Cloud offers a consolidated view of customer information, simplifying the sales process for B2C companies.', 'The Marketing Cloud enables personalized marketing campaigns, such as customized email and social media advertisements, leading to increased customer engagement and improved sales performance.', 'The Service Cloud optimizes customer service by efficiently tracking and managing customer queries, integrating with social media platforms, and providing insights into service agent performance.']}, {'end': 1772.724, 'segs': [{'end': 1582.835, 'src': 'embed', 'start': 1557.592, 'weight': 0, 'content': [{'end': 1563.418, 'text': "So that can be one of the main reasons why I'm showing a Nike product the next time I'm on that site.", 'start': 1557.592, 'duration': 5.826}, {'end': 1570.965, 'text': 'So all these things, they can be done with the help of the Commerce Cloud because this is one such platform which has all the data about the customer.', 'start': 1564.058, 'duration': 6.907}, {'end': 1571.766, 'text': 'It has.', 'start': 1571.225, 'duration': 0.541}, {'end': 1573.547, 'text': 'what are the previous interactions that he had?', 'start': 1571.766, 'duration': 1.781}, {'end': 1576.39, 'text': 'what were the previous products that he wanted to purchase?', 'start': 1573.547, 'duration': 2.843}, {'end': 1578.632, 'text': 'which one he likes?', 'start': 1577.03, 'duration': 1.602}, {'end': 1579.852, 'text': 'what are his favorites?', 'start': 1578.632, 'duration': 1.22}, {'end': 1580.793, 'text': 'and all these things.', 'start': 1579.852, 'duration': 0.941}, {'end': 1582.835, 'text': 'they can be integrated with the marketing cloud.', 'start': 1580.793, 'duration': 2.042}], 'summary': 'Commerce cloud offers customer data for personalized marketing.', 'duration': 25.243, 'max_score': 1557.592, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo1557592.jpg'}, {'end': 1621.993, 'src': 'embed', 'start': 1596.024, 'weight': 1, 'content': [{'end': 1601.829, 'text': "so that is what the commerce cloud can do, and that's how its integration with the marketing cloud is, you know, super useful for companies.", 'start': 1596.024, 'duration': 5.805}, {'end': 1604.609, 'text': "So next I'm gonna talk about this IOT cloud.", 'start': 1602.589, 'duration': 2.02}, {'end': 1607.53, 'text': "And I'm pretty sure that most of you know what IOT is.", 'start': 1605.45, 'duration': 2.08}, {'end': 1610.071, 'text': 'So IOT stands for Internet of Things.', 'start': 1608.35, 'duration': 1.721}, {'end': 1612.471, 'text': 'And as obvious as the name sounds.', 'start': 1610.651, 'duration': 1.82}, {'end': 1619.093, 'text': 'this IOT cloud is used to get data from various other cloud services or from various other IOT devices like sensors,', 'start': 1612.471, 'duration': 6.622}, {'end': 1621.993, 'text': 'and so that data can perform various automations or various actions.', 'start': 1619.093, 'duration': 2.9}], 'summary': 'Commerce cloud integrates with marketing cloud. iot cloud gathers data for automation.', 'duration': 25.969, 'max_score': 1596.024, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo1596024.jpg'}, {'end': 1771.623, 'src': 'embed', 'start': 1737.794, 'weight': 2, 'content': [{'end': 1740.255, 'text': 'the health cloud can also be used to store hereditary records.', 'start': 1737.794, 'duration': 2.461}, {'end': 1746.736, 'text': "you know, you can store details like that patient's data, that patient's parents data and the patient's siblings data.", 'start': 1740.255, 'duration': 6.481}, {'end': 1752.678, 'text': "so what it can do here is that if the particular patient's parent is a diabetic patient, then it's a safe assumption that you know.", 'start': 1746.736, 'duration': 5.942}, {'end': 1757.819, 'text': "okay, this patient is also going to be a diabetic patient right, and if he's a diabetic patient,", 'start': 1752.678, 'duration': 5.141}, {'end': 1761.74, 'text': 'then more or less even his offspring is going to get diabetes right.', 'start': 1757.819, 'duration': 3.921}, {'end': 1771.623, 'text': 'so such things can be analyzed and this data can be stored with on top of the health cloud and being used majorly in the hospitals and by doctors nowadays,', 'start': 1761.74, 'duration': 9.883}], 'summary': 'Health cloud stores hereditary records for analysis and prediction in hospitals and by doctors.', 'duration': 33.829, 'max_score': 1737.794, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo1737794.jpg'}], 'start': 1557.592, 'title': 'Commerce cloud and cloud services', 'summary': "Explores commerce cloud's potential for personalized customer experiences and increased sales, and provides an overview of commerce, iot, and health clouds, including integration with marketing cloud, automation capabilities for iot devices, and utilization of health records for patient analysis and treatment.", 'chapters': [{'end': 1596.024, 'start': 1557.592, 'title': 'Commerce cloud benefits', 'summary': 'Discusses how commerce cloud can personalize customer experiences by leveraging customer data to tailor product recommendations and email marketing campaigns, potentially leading to increased sales and customer engagement.', 'duration': 38.432, 'highlights': ['The Commerce Cloud platform can utilize customer data to personalize product recommendations and email marketing campaigns, potentially improving sales and customer engagement.', 'It can track previous customer interactions and preferences, allowing for tailored marketing strategies.', 'Personalized email campaigns can be sent at regular intervals, promoting products of interest with discounts, potentially increasing sales and customer satisfaction.']}, {'end': 1772.724, 'start': 1596.024, 'title': 'Cloud services overview', 'summary': 'Provides an overview of commerce, iot, and health clouds, highlighting the integration with marketing cloud, automation capabilities for iot devices, and the utilization of health records for patient analysis and treatment.', 'duration': 176.7, 'highlights': ['The IoT cloud is used to get data from various cloud services and IoT devices, enabling automations and actions based on the data received. The IoT cloud facilitates automations and actions based on data obtained from various cloud services and IoT devices, such as smart homes and automobile industry applications.', 'The health cloud is utilized to store health details, track patient health, and analyze hereditary records, providing valuable insights for doctors and hospitals. Health cloud is used for storing health details, tracking patient health, and analyzing hereditary records, offering valuable insights for doctors and hospitals in patient treatment and analysis.', 'The integration of commerce cloud with the marketing cloud is highly beneficial for companies, enhancing their overall marketing and commerce capabilities. The integration of commerce cloud with the marketing cloud offers significant benefits to companies, enhancing their marketing and commerce capabilities.']}], 'duration': 215.132, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo1557592.jpg', 'highlights': ['The Commerce Cloud platform can utilize customer data to personalize product recommendations and email marketing campaigns, potentially improving sales and customer engagement.', 'The integration of commerce cloud with the marketing cloud is highly beneficial for companies, enhancing their overall marketing and commerce capabilities.', 'The health cloud is utilized to store health details, track patient health, and analyze hereditary records, providing valuable insights for doctors and hospitals.']}, {'end': 2304.695, 'segs': [{'end': 1816.739, 'src': 'heatmap', 'start': 1772.724, 'weight': 0, 'content': [{'end': 1779.848, 'text': "so I don't know to what extent it's being used, because I'm not in touch with that industry, but by the sounds of it, by the looks of it,", 'start': 1772.724, 'duration': 7.124}, {'end': 1784.01, 'text': "the health cloud is one major cloud which has a lot of potential and it's, you know,", 'start': 1779.848, 'duration': 4.162}, {'end': 1788.032, 'text': "gonna be used massively and it's gonna revolutionize the healthcare industry.", 'start': 1784.01, 'duration': 4.022}, {'end': 1789.113, 'text': 'so that is about the health cloud.', 'start': 1788.032, 'duration': 1.081}, {'end': 1791.43, 'text': 'Now let me talk about the Salesforce One.', 'start': 1789.949, 'duration': 1.481}, {'end': 1795.872, 'text': "Like I said earlier, there's something called a Salesforce One application, right? So that is this.", 'start': 1791.83, 'duration': 4.042}, {'end': 1800.353, 'text': 'This is the application which is used on the mobiles to access your different cloud services.', 'start': 1796.652, 'duration': 3.701}, {'end': 1806.656, 'text': 'Supposing you want to use your cloud service, or if you want to use your sales cloud or your marketing cloud or your commerce cloud,', 'start': 1800.794, 'duration': 5.862}, {'end': 1809.337, 'text': 'then on your phone then you can use the Salesforce One application.', 'start': 1806.656, 'duration': 2.681}, {'end': 1812.899, 'text': 'And so finally we have this one service called the chatter service.', 'start': 1809.797, 'duration': 3.102}, {'end': 1816.739, 'text': 'Now, I might have told you earlier about this community cloud.', 'start': 1813.638, 'duration': 3.101}], 'summary': 'The health cloud is expected to revolutionize the healthcare industry. salesforce one app enables mobile access to various cloud services.', 'duration': 36.613, 'max_score': 1772.724, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo1772724.jpg'}, {'end': 1946.262, 'src': 'embed', 'start': 1921.261, 'weight': 2, 'content': [{'end': 1926.705, 'text': "But whereas the Chatter Service here, it is something that's gonna boost interaction between your in-house employees.", 'start': 1921.261, 'duration': 5.444}, {'end': 1930.248, 'text': 'The Chatter Service is strictly in-house, but the Community Cloud is not in-house.', 'start': 1926.945, 'duration': 3.303}, {'end': 1935.853, 'text': 'It can be used to get your different customers and your support team to interact with one another.', 'start': 1930.788, 'duration': 5.065}, {'end': 1939.096, 'text': "Here it's only to get your employees to interact with each other.", 'start': 1936.153, 'duration': 2.943}, {'end': 1940.677, 'text': 'So that is the chatter service.', 'start': 1939.636, 'duration': 1.041}, {'end': 1946.262, 'text': "Alright, Pooja? Are we clear? Can I go ahead? Okay, so I'm getting a yes from Pooja.", 'start': 1941.217, 'duration': 5.045}], 'summary': 'Chatter service boosts in-house employee interaction, while community cloud facilitates interaction with customers and support teams.', 'duration': 25.001, 'max_score': 1921.261, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo1921261.jpg'}, {'end': 2023.537, 'src': 'embed', 'start': 1993.527, 'weight': 3, 'content': [{'end': 1998.728, 'text': 'And HCL by using Salesforce, they overcame their challenges by implementing many things.', 'start': 1993.527, 'duration': 5.201}, {'end': 2004.85, 'text': 'They are lead management, account management, contact management, opportunity management, and integration with other applications.', 'start': 1999.149, 'duration': 5.701}, {'end': 2008.691, 'text': 'These were the main things that HCL achieved by using Salesforce.', 'start': 2005.13, 'duration': 3.561}, {'end': 2010.332, 'text': 'Now let me talk about each of these in detail.', 'start': 2009.051, 'duration': 1.281}, {'end': 2017.174, 'text': "What is lead management? So HCL used Salesforce's inbuilt solution to capture, assign, and convert leads from internal sources.", 'start': 2010.632, 'duration': 6.542}, {'end': 2023.537, 'text': 'And for capturing leads and potentials from external sources, they created custom applications.', 'start': 2017.734, 'duration': 5.803}], 'summary': 'Hcl achieved lead, account, contact, and opportunity management using salesforce, with custom applications for external leads and potentials.', 'duration': 30.01, 'max_score': 1993.527, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo1993527.jpg'}, {'end': 2147.711, 'src': 'embed', 'start': 2122.413, 'weight': 4, 'content': [{'end': 2127.116, 'text': 'The Sales Cloud, in particular, helped HCL to develop a single application to standardize all the sales processes.', 'start': 2122.413, 'duration': 4.703}, {'end': 2128.117, 'text': 'The App Cloud.', 'start': 2127.576, 'duration': 0.541}, {'end': 2131.179, 'text': 'improved governance in areas like security and data integrity,', 'start': 2128.117, 'duration': 3.062}, {'end': 2135.962, 'text': 'and ease of integration with third-party applications improved their productivity by almost three to four percent.', 'start': 2131.179, 'duration': 4.783}, {'end': 2140.545, 'text': 'So those are the different benefits that HCL gained by implementing Salesforce.', 'start': 2137.443, 'duration': 3.102}, {'end': 2142.849, 'text': 'And it brings us to the end of the session.', 'start': 2141.488, 'duration': 1.361}, {'end': 2147.711, 'text': "So guys, if you have any doubts, please put it in the comment box and I'll answer them right away.", 'start': 2143.429, 'duration': 4.282}], 'summary': 'Hcl gained 3-4% productivity improvement by implementing salesforce sales cloud and app cloud for standardizing sales processes and improving governance.', 'duration': 25.298, 'max_score': 2122.413, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo2122413.jpg'}], 'start': 1772.724, 'title': "Salesforce cloud services and hcl's implementation", 'summary': "Covers the potential of health cloud, salesforce one mobile app, and in-house chatter service, along with hcl's migration to salesforce resulting in 3-4% performance efficiency and productivity improvement.", 'chapters': [{'end': 1939.096, 'start': 1772.724, 'title': 'Salesforce cloud services overview', 'summary': 'Discusses the potential of the health cloud, the salesforce one mobile application for accessing different cloud services, and the features of the in-house chatter service, emphasizing the distinct functionalities of each service and their impact on industry revolution and employee interaction within salesforce.', 'duration': 166.372, 'highlights': ['Potential of Health Cloud The health cloud is expected to revolutionize the healthcare industry with its potential for massive usage and impact on industry transformation.', 'Salesforce One Mobile Application The Salesforce One application enables access to various cloud services such as sales, marketing, and commerce on mobile devices, emphasizing its convenience and versatility for users.', 'Functionality of Chatter Service The chatter service fosters in-house employee interaction similar to social media platforms like Facebook and Twitter, allowing for status updates, activity notifications, and team visibility within the Salesforce organization, ensuring internal communication and collaboration.']}, {'end': 2304.695, 'start': 1939.636, 'title': "Hcl's salesforce implementation", 'summary': 'Outlines how hcl overcame challenges by migrating from a legacy.net platform to salesforce, enabling lead, account, contact, and opportunity management, as well as integration with other applications, resulting in improved performance efficiency and productivity by three to four percent.', 'duration': 365.059, 'highlights': ['HCL overcame challenges by migrating from a legacy.net platform to Salesforce, enabling lead, account, contact, and opportunity management, as well as integration with other applications. HCL faced challenges with data redundancy, inconsistency, and inability to integrate with other applications, which was resolved by implementing Salesforce for lead, account, contact, and opportunity management, and effective integration with other applications.', 'Implementing Salesforce Cloud Platform enabled rapid deployment and increased performance efficiency, with the Sales Cloud helping to standardize all sales processes, and the App Cloud improving governance in areas like security and data integrity, resulting in improved productivity by three to four percent. HCL achieved rapid deployment and increased performance efficiency through the implementation of Salesforce Cloud Platform. The Sales Cloud standardized sales processes, and the App Cloud improved governance and integration, leading to a productivity increase of three to four percent.']}], 'duration': 531.971, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/46zV27umBuo/pics/46zV27umBuo1772724.jpg', 'highlights': ['Potential of Health Cloud: Expected to revolutionize healthcare industry with massive usage and industry transformation.', 'Salesforce One Mobile Application: Enables access to various cloud services on mobile devices, emphasizing convenience and versatility for users.', 'Functionality of Chatter Service: Fosters in-house employee interaction similar to social media platforms, ensuring internal communication and collaboration.', "HCL's migration to Salesforce: Overcame challenges with data redundancy, inconsistency, and integration, resulting in improved lead, account, contact, and opportunity management.", 'Implementing Salesforce Cloud Platform: Enabled rapid deployment, increased performance efficiency, standardized sales processes, and improved governance, leading to a productivity increase of 3-4%.']}], 'highlights': ['Salesforce holds a dominant 19.7% market share in CRM with almost 150,000 customers, showcasing its market dominance.', "Salesforce's multi-tenant architecture enables cost sharing and centralized updates, providing economic benefits for clients.", "Salesforce's metadata architecture ensures data security by providing separate metadata for each client, addressing concerns about data integrity and security.", "Salesforce's core services encompass sales cloud, service cloud, market cloud, and app exchange, offering various cloud services and applications.", 'The Marketing Cloud enables personalized marketing campaigns, such as customized email and social media advertisements, leading to increased customer engagement and improved sales performance.', 'The Commerce Cloud platform can utilize customer data to personalize product recommendations and email marketing campaigns, potentially improving sales and customer engagement.', 'The integration of commerce cloud with the marketing cloud is highly beneficial for companies, enhancing their overall marketing and commerce capabilities.', "HCL's migration to Salesforce: Overcame challenges with data redundancy, inconsistency, and integration, resulting in improved lead, account, contact, and opportunity management.", 'Implementing Salesforce Cloud Platform: Enabled rapid deployment, increased performance efficiency, standardized sales processes, and improved governance, leading to a productivity increase of 3-4%.', 'Salesforce emerged as a popular CRM platform on the cloud.', 'Salesforce revolutionized CRM application development by addressing challenges of traditional CRM, including high cost, time-consuming setup, and difficulty in use.', 'AppExchange hosts nearly 2,700 applications with three million downloads and installations, indicating its extensive usage and popularity.', "Salesforce acquired Exact Target's Market Cloud, expanding its cloud services and demonstrating the company's growth through strategic acquisitions.", 'The Service Cloud optimizes customer service by efficiently tracking and managing customer queries, integrating with social media platforms, and providing insights into service agent performance.', 'The health cloud is utilized to store health details, track patient health, and analyze hereditary records, providing valuable insights for doctors and hospitals.', 'Potential of Health Cloud: Expected to revolutionize healthcare industry with massive usage and industry transformation.', 'Salesforce One Mobile Application: Enables access to various cloud services on mobile devices, emphasizing convenience and versatility for users.', 'Functionality of Chatter Service: Fosters in-house employee interaction similar to social media platforms, ensuring internal communication and collaboration.', 'The gap between specified requirements and the delivered product made traditional CRM applications difficult for employees to understand and use.']}