title
Email Marketing Full Course In 2 Hours | Email Marketing Tutorial For Beginners 2022 | Simplilearn

description
🔥Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=EmailMarketingFC&utm_medium=DescriptionFirstFold&utm_source=youtube In this video we will see what email marketing is and how to set up email marketing, the benefits of email marketing, and A/B testing. After this, we will look into the different types of email campaigns and how to engage new users with your emails, along with a hands-on demo using the Mailchimp tool. We will then conclude this video by discussing the essential interview questions and answers to help every individual crack an interview. Email marketing is an effective way to convert leads into sales by sending personalized emails to targeted audience, it can also be used to remarket pre-qualified leads. Below are the topics we will be discussing in the video today: 00:00:00 why email marketing 00:03:58 what is email marketing 00:10:17 Email marketing setup 00:21:47 Benefits of email marketing 00:23:33 A/B Testing 00:38:56 Optimize your email content 00:44:44 Types of email campaigns 00:51:25 How to engage with new subscribers 01:03:21 Mail Chimp Tutorial 01:38:43 Email Marketing Interview Questions and Answers 🔥Free Digital Marketing Course: https://www.simplilearn.com/learn-digital-marketing-fundamentals-basics-skillup?utm_campaign=EmailMarketing&utm_medium=DescriptionFirstFold&utm_source=youtube ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs #EmailMarketing #EmailMarketingTutorial #EmailMarketingForBeginners #EmailMarketingTutorial2020 #EmailMarketingCourse #Simplilearn ➡️ About Post Graduate Program In Digital Marketing: Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills. ✅ Key Features - Simplilearn's JobAssist helps you get noticed by top hiring companies - Joint Purdue-Simplilearn Digital Marketer Certificate - Become eligible to be part of the Purdue University Alumni Association - Masterclasses delivered by Purdue faculty - Harvard Business Publishing Cases - Build your website & learn real-world hands-on digital marketing techniques - Master sessions by Meta Blueprint trainer - 6-credit transfer for the Purdue Online MS in Communication program - Meta Certified Digital Marketing Associate exam voucher worth USD $99 - 5 Capstone problem statements and 15+ course-end projects - 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc. - 35+ digital marketing tools - Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs) - Course aligned with Hootsuite and SE Ranking certification - Learn using Meta Business Coach Chatbot - Live classes delivered by Industry Experts along with self-paced content ✅ Skills Covered - Website Creation - Behavioral Marketing - Keyword Research - Search Engine Optimization - Search Engine Marketing - Campaign Management - Social Media Marketing - Mobile Marketing - Content Marketing - Content Strategy - Strategies for Paid Campaigns - Analytics ROI and Evaluation - AI Automation and Emerging Technology 👉Learn more at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=EmailMarketingFC&utm_medium=Description&utm_source=youtube 🔥🔥 Interested in Attending Live Classes? Call Us: IN - 18002127688 / US - +18445327688

detail
{'title': 'Email Marketing Full Course In 2 Hours | Email Marketing Tutorial For Beginners 2022 | Simplilearn', 'heatmap': [{'end': 4395.63, 'start': 4317.466, 'weight': 1}], 'summary': 'Provides a comprehensive 10-chapter course on email marketing, covering strategies, best practices, optimization, mailchimp integration, audience building, and fundamental metrics with practical tips and examples, including achieving up to 45% increase in open rates with positive subject lines and emojis.', 'chapters': [{'end': 607.724, 'segs': [{'end': 301.222, 'src': 'embed', 'start': 276.767, 'weight': 0, 'content': [{'end': 282.731, 'text': "OK, so let's talk about each one of these parts of the funnel or customer lifecycle, if you will.", 'start': 276.767, 'duration': 5.964}, {'end': 284.893, 'text': "So let's start with awareness at the very top.", 'start': 282.871, 'duration': 2.022}, {'end': 293.319, 'text': 'So email marketing allows customers to recognize their problems, after which you can educate them on how your brand can solve them.', 'start': 285.273, 'duration': 8.046}, {'end': 301.222, 'text': "just like any other marketing channel, somebody's looking for something, a need of something, we can come to the rescue.", 'start': 293.959, 'duration': 7.263}], 'summary': 'Email marketing educates customers about problem-solving with brand, aiding in rescue.', 'duration': 24.455, 'max_score': 276.767, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is276767.jpg'}, {'end': 367.285, 'src': 'embed', 'start': 344.707, 'weight': 1, 'content': [{'end': 352.152, 'text': "so if somebody's having some skin care issues or not sure what products to buy, you know, an email can cover that.", 'start': 344.707, 'duration': 7.445}, {'end': 356.336, 'text': 'okay, the next step in the customer life cycle is consideration.', 'start': 352.152, 'duration': 4.184}, {'end': 362.521, 'text': 'so customers focused on searching for relevant products and compares the products with similar ones.', 'start': 356.336, 'duration': 6.185}, {'end': 364.842, 'text': "okay, so they're definitely looking.", 'start': 362.521, 'duration': 2.321}, {'end': 367.285, 'text': "they're a little Further in the process.", 'start': 364.842, 'duration': 2.443}], 'summary': 'Customers in consideration stage compare relevant products, showing progress in the customer lifecycle.', 'duration': 22.578, 'max_score': 344.707, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is344707.jpg'}, {'end': 495.129, 'src': 'embed', 'start': 459.025, 'weight': 2, 'content': [{'end': 460.668, 'text': 'how do we get them purchase again?', 'start': 459.025, 'duration': 1.643}, {'end': 461.689, 'text': "that's retention.", 'start': 460.668, 'duration': 1.021}, {'end': 463.632, 'text': 'we want to retain our customers.', 'start': 461.689, 'duration': 1.943}, {'end': 469.918, 'text': 'we want to get them back to buy the same product or similar products or completely different products in their inventory.', 'start': 463.632, 'duration': 6.286}, {'end': 471.879, 'text': "So what do we do? We're going to send an email.", 'start': 470.138, 'duration': 1.741}, {'end': 474.72, 'text': "We're going to send an email to active customers.", 'start': 472.139, 'duration': 2.581}, {'end': 480.403, 'text': "We're going to give them an offer just for them, exclusively just for them.", 'start': 474.98, 'duration': 5.423}, {'end': 486.586, 'text': "In this example, we're going to give them a combo pack of facial kit at just $39 and get a sunscreen worth $10 for free.", 'start': 480.483, 'duration': 6.103}, {'end': 495.129, 'text': 'So you can come up with all sorts of different combinations on offers.', 'start': 490.127, 'duration': 5.002}], 'summary': 'Retain customers by offering exclusive combo pack at $39 with free sunscreen.', 'duration': 36.104, 'max_score': 459.025, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is459025.jpg'}], 'start': 7.998, 'title': 'Email marketing strategies', 'summary': 'Covers a full course on email marketing, including setup, benefits, a-b testing, types of email campaigns, engaging new users, and interview questions. it also outlines how email marketing can efficiently convert leads into paying customers by targeting specific audiences, providing personalized emails, and offering exclusive offers, taking customers through the entire customer lifecycle.', 'chapters': [{'end': 103.892, 'start': 7.998, 'title': 'Email marketing full course', 'summary': 'Provides a full course on email marketing, covering topics such as setting up, benefits, a-b testing, types of email campaigns, engaging new users, and interview questions, conducted by experienced specialist rob, aiming to resolve all email marketing career related queries.', 'duration': 95.894, 'highlights': ['The video covers topics such as setting up, benefits, A-B testing, types of email campaigns, and engaging new users with hands-on demo, conducted by experienced specialist Rob, aiming to resolve all email marketing career related queries.', 'The course includes a hands-on demo using the Mailchimp tool to engage new users with emails.', 'The training is conducted by experienced email marketing specialist, Rob, to help individuals crack an interview with essential interview questions and answers.', 'The chapter begins with an introduction to Email Marketing and its importance in the digital marketing landscape, highlighting its trendiness as a technology today.']}, {'end': 607.724, 'start': 103.892, 'title': 'Email marketing for converting leads', 'summary': 'Outlines how email marketing can efficiently convert leads into paying customers by targeting specific audiences, providing personalized emails, and offering exclusive offers, taking customers through the entire customer lifecycle.', 'duration': 503.832, 'highlights': ['Email marketing allows customers to recognize their problems and educates them on how the brand can solve them, leading to increased awareness. Email marketing is effective in creating awareness by educating customers about their problems and how the brand can solve them, leading to increased brand awareness.', 'Sending relevant emails to promote products to customers in the consideration stage can significantly influence their purchasing decisions. Sending relevant emails to customers in the consideration stage can significantly influence their purchasing decisions, leading to higher conversion rates.', 'Offering exclusive discounts or deals through email can encourage customers to make a purchase, fostering customer loyalty and retention. Offering exclusive discounts or deals through email can encourage customers to make a purchase, fostering customer loyalty and retention, ultimately leading to increased customer lifetime value.']}], 'duration': 599.726, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is7998.jpg', 'highlights': ['Email marketing educates customers on how the brand can solve their problems, leading to increased awareness.', 'Sending relevant emails to customers in the consideration stage can significantly influence their purchasing decisions.', 'Offering exclusive discounts or deals through email can encourage customers to make a purchase, fostering customer loyalty and retention.']}, {'end': 1716.005, 'segs': [{'end': 659.521, 'src': 'embed', 'start': 631.801, 'weight': 5, 'content': [{'end': 636.484, 'text': 'And that first step is we want to identify that target audience and create segments.', 'start': 631.801, 'duration': 4.683}, {'end': 646.271, 'text': "So if you've taken some of my and listen to some of my webinars in the past about Google Analytics, about Google Ads, we talk about segmenting.", 'start': 636.784, 'duration': 9.487}, {'end': 649.353, 'text': "So it's about targeting a specific audience.", 'start': 646.511, 'duration': 2.842}, {'end': 650.654, 'text': "That's what segmenting is.", 'start': 649.393, 'duration': 1.261}, {'end': 652.216, 'text': 'Taking a piece of the whole.', 'start': 650.895, 'duration': 1.321}, {'end': 656.859, 'text': 'to email all users on our list all customers.', 'start': 652.816, 'duration': 4.043}, {'end': 659.521, 'text': 'maybe we want to target a specific segment.', 'start': 656.859, 'duration': 2.662}], 'summary': 'Identify target audience, create segments for specific targeting.', 'duration': 27.72, 'max_score': 631.801, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is631801.jpg'}, {'end': 772.477, 'src': 'embed', 'start': 700.006, 'weight': 0, 'content': [{'end': 705.388, 'text': 'okay, so what is it that we want to say to these, these people, this segment of users?', 'start': 700.006, 'duration': 5.382}, {'end': 714.312, 'text': 'then, once you create that campaign and and set up the messaging and call to action, we want to test the email before we actually click send.', 'start': 705.388, 'duration': 8.924}, {'end': 725.195, 'text': 'this is a very important step test that email before we send and then when we send the campaigns immediately, or we can schedule a time.', 'start': 714.312, 'duration': 10.883}, {'end': 728.816, 'text': 'so my advice here is always schedule a time.', 'start': 725.195, 'duration': 3.621}, {'end': 736.938, 'text': 'you want to be able to figure out the best time to send that email and then, once the email sent, whenever that is,', 'start': 728.816, 'duration': 8.122}, {'end': 744.52, 'text': 'you want to be able to analyze performance and there are some key metrics that you want to hone in on when we talk about email marketing,', 'start': 736.938, 'duration': 7.582}, {'end': 749.421, 'text': 'and some of those are open rates, click-through rates okay, response rate okay.', 'start': 744.52, 'duration': 4.901}, {'end': 754.645, 'text': 'so We want to be able to hone in on certain key metrics when it comes to emails.', 'start': 749.421, 'duration': 5.224}, {'end': 756.186, 'text': "So here's what we need to do.", 'start': 754.785, 'duration': 1.401}, {'end': 760.169, 'text': 'Create our list, add contacts to our list, create our campaign.', 'start': 756.306, 'duration': 3.863}, {'end': 766.473, 'text': 'We want to select the list, choose a format, modify the template and then send the email campaign.', 'start': 760.489, 'duration': 5.984}, {'end': 769.375, 'text': 'So these are some basic checklists that you want to do.', 'start': 766.493, 'duration': 2.882}, {'end': 772.477, 'text': 'So let me give you an example and go to MailChimp.', 'start': 769.395, 'duration': 3.082}], 'summary': 'Plan, test, schedule, and analyze email campaigns using key metrics like open rates and click-through rates.', 'duration': 72.471, 'max_score': 700.006, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is700006.jpg'}, {'end': 1237.869, 'src': 'embed', 'start': 1209.439, 'weight': 7, 'content': [{'end': 1212.3, 'text': 'okay, the first step is you got to get people to open it.', 'start': 1209.439, 'duration': 2.861}, {'end': 1216.081, 'text': "that's where the subject line is so important click the rate.", 'start': 1212.3, 'duration': 3.781}, {'end': 1218.741, 'text': "that's where the messaging and call to action is so important.", 'start': 1216.081, 'duration': 2.66}, {'end': 1222.542, 'text': 'we want to get people to click on that call to action and then the response rate.', 'start': 1218.741, 'duration': 3.801}, {'end': 1223.682, 'text': 'we want them to buy.', 'start': 1222.542, 'duration': 1.14}, {'end': 1227.223, 'text': 'so those are our three key metrics related to email marketing.', 'start': 1223.682, 'duration': 3.541}, {'end': 1230.145, 'text': "so let's take a look at an example.", 'start': 1227.503, 'duration': 2.642}, {'end': 1237.869, 'text': "if we go back to our email marketing platform, mailchimp, in this example we're going to take a look at some reports.", 'start': 1230.145, 'duration': 7.724}], 'summary': 'Key metrics for email marketing: open rate, click rate, response rate, and conversion rate.', 'duration': 28.43, 'max_score': 1209.439, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is1209439.jpg'}, {'end': 1337.004, 'src': 'embed', 'start': 1307.313, 'weight': 1, 'content': [{'end': 1310.874, 'text': "so let's talk about the benefits of email marketing.", 'start': 1307.313, 'duration': 3.561}, {'end': 1312.995, 'text': 'so what are some of the benefits?', 'start': 1310.874, 'duration': 2.121}, {'end': 1322.919, 'text': "well, we already mentioned to linda that it's cost effective, it's time saving, real-time marketing less intrusive, builds credibility,", 'start': 1312.995, 'duration': 9.924}, {'end': 1327.7, 'text': "increases visibility and brand awareness and it's an easy way to track roi.", 'start': 1322.919, 'duration': 4.781}, {'end': 1330.661, 'text': 'these are all the benefits for email marketing.', 'start': 1327.7, 'duration': 2.961}, {'end': 1333.042, 'text': "we're going to go talk about some of these now.", 'start': 1330.661, 'duration': 2.381}, {'end': 1337.004, 'text': 'so basically, when we talk about Cost effective,', 'start': 1333.042, 'duration': 3.962}], 'summary': 'Email marketing benefits include cost-effectiveness, time-saving, real-time marketing, credibility building, increased visibility, brand awareness, and easy roi tracking.', 'duration': 29.691, 'max_score': 1307.313, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is1307313.jpg'}, {'end': 1430.685, 'src': 'embed', 'start': 1403.464, 'weight': 4, 'content': [{'end': 1406.626, 'text': 'you know, not only open rates, click rates, but ROI.', 'start': 1403.464, 'duration': 3.162}, {'end': 1410.328, 'text': 'so how many people from that email went on and purchased?', 'start': 1406.626, 'duration': 3.702}, {'end': 1411.409, 'text': 'so we can measure that.', 'start': 1410.328, 'duration': 1.081}, {'end': 1413.17, 'text': "it's very easy to measure email.", 'start': 1411.409, 'duration': 1.761}, {'end': 1415.952, 'text': "so let's move into a b testing.", 'start': 1413.61, 'duration': 2.342}, {'end': 1420.456, 'text': 'so a b testing is key to email marketing.', 'start': 1415.952, 'duration': 4.504}, {'end': 1427.662, 'text': 'so in email marketing, gaining high open rates and click-through rates will result in more website visitors and sales.', 'start': 1420.456, 'duration': 7.206}, {'end': 1430.685, 'text': "okay, in theory, that's what's supposed to happen.", 'start': 1427.662, 'duration': 3.023}], 'summary': 'Measuring roi and conducting a/b testing are key for email marketing success.', 'duration': 27.221, 'max_score': 1403.464, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is1403464.jpg'}, {'end': 1470.76, 'src': 'embed', 'start': 1446.957, 'weight': 2, 'content': [{'end': 1455.023, 'text': 'when i set up my example campaign in mailchimp, i stressed and stressed and stressed that we need to have two subject lines.', 'start': 1446.957, 'duration': 8.066}, {'end': 1456.444, 'text': 'go out per email.', 'start': 1455.023, 'duration': 1.421}, {'end': 1461.91, 'text': 'okay, So before I stress that again, let me just reiterate what A-B testing is.', 'start': 1456.444, 'duration': 5.466}, {'end': 1470.76, 'text': 'An A-B testing is a method to analyze which of the two email campaign strategies is most effective in terms of high open rates and click rates.', 'start': 1462.13, 'duration': 8.63}], 'summary': 'A-b testing in mailchimp emphasized the need for two subject lines per email to analyze effective email campaign strategies for high open and click rates.', 'duration': 23.803, 'max_score': 1446.957, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is1446957.jpg'}, {'end': 1564.168, 'src': 'embed', 'start': 1537.486, 'weight': 3, 'content': [{'end': 1541.169, 'text': 'So we want to be able to serve up variations for our audience.', 'start': 1537.486, 'duration': 3.683}, {'end': 1550.116, 'text': 'So we want to consider an example of an A-B test where Linda has set up two variations of the email campaign as an example.', 'start': 1541.67, 'duration': 8.446}, {'end': 1555.781, 'text': "So she's going to send two different subject lines to test which one generates more open rates,", 'start': 1550.216, 'duration': 5.565}, {'end': 1558.944, 'text': "because that's what subject line A-B testing is going to do.", 'start': 1555.781, 'duration': 3.163}, {'end': 1561.466, 'text': 'One of them is going to have a higher open rate.', 'start': 1559.324, 'duration': 2.142}, {'end': 1564.168, 'text': 'So, in our example here,', 'start': 1562.026, 'duration': 2.142}], 'summary': 'Testing two email subject lines to measure open rates for a-b test variations.', 'duration': 26.682, 'max_score': 1537.486, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is1537486.jpg'}], 'start': 608.464, 'title': 'Email marketing strategies and best practices', 'summary': 'Covers setting up targeted email campaigns, best practices, and strategies for increasing brand visibility, including a-b testing impacts on email subject lines, with a focus on mailchimp as an email platform. it also highlights key metrics such as open rate, click through rate, and response rate, and benefits of email marketing such as cost-effectiveness and real-time marketing.', 'chapters': [{'end': 903.298, 'start': 608.464, 'title': 'Email marketing setup and best practices', 'summary': 'Covers the steps to set up and send targeted email campaigns, including identifying the target audience, creating segments, testing emails, and analyzing key metrics, with a focus on mailchimp as an email platform.', 'duration': 294.834, 'highlights': ['Identifying target audience and creating segments Targeting specific segments within the customer base allows for more personalized messaging and better targeting of products. This helps in creating more effective email campaigns.', 'Testing emails before sending Emphasizes the importance of testing emails before sending to ensure that the message resonates with the audience, leading to better engagement and response rates.', 'Analyzing key metrics such as open rates and click-through rates Stresses the significance of analyzing performance through key metrics like open rates, click-through rates, and response rates to gauge the success of email marketing campaigns.', 'Steps to set up an email campaign in MailChimp Provides a step-by-step guide on setting up an email campaign in MailChimp, including selecting the audience, personalizing the email, crafting an attention-grabbing subject line, and designing the email content.']}, {'end': 1375.97, 'start': 903.519, 'title': 'Email marketing best practices', 'summary': 'Discusses the best practices for email marketing, including planning the audience, scheduling the campaign, and analyzing key metrics such as open rate, click through rate, and response rate, while highlighting the benefits of email marketing such as cost-effectiveness, time-saving, and real-time marketing.', 'duration': 472.451, 'highlights': ['The chapter discusses the best practices for email marketing, including planning the audience, scheduling the campaign, and analyzing key metrics such as open rate, click through rate, and response rate. The chapter emphasizes the importance of planning the audience, scheduling the campaign, and analyzing key metrics such as open rate, click through rate, and response rate for effective email marketing.', 'The benefits of email marketing are highlighted, including cost-effectiveness, time-saving, real-time marketing, less intrusive, credibility building, increased visibility, brand awareness, and easy tracking of ROI. The benefits of email marketing such as cost-effectiveness, time-saving, real-time marketing, less intrusiveness, credibility building, increased visibility, brand awareness, and easy tracking of ROI are emphasized.', 'The chapter details the process of measuring key metrics like open rate and click through rate using a specific example from the email marketing platform Mailchimp. The chapter provides a detailed process of measuring key metrics like open rate and click through rate using a specific example from the email marketing platform Mailchimp.']}, {'end': 1716.005, 'start': 1375.97, 'title': 'Email marketing strategies and a-b testing', 'summary': 'Discusses the importance of email marketing in increasing brand visibility and awareness, the significance of a-b testing in improving open and click rates, and provides examples of a-b testing impacts on email subject lines.', 'duration': 340.035, 'highlights': ['Email marketing increases brand visibility and awareness by reaching a large group of people, generating measurable results such as open rates, click rates, and ROI. Email marketing helps in increasing brand visibility and awareness by reaching a large group of people and generating measurable results such as open rates, click rates, and ROI.', 'A-B testing is essential in email marketing to improve open rates and click-through rates, resulting in more website visitors and sales. A-B testing is essential in email marketing to improve open rates and click-through rates, resulting in more website visitors and sales.', 'The chapter provides examples of A-B testing impacts on email subject lines, demonstrating how small variations can significantly affect open rates. The chapter provides examples of A-B testing impacts on email subject lines, demonstrating how small variations can significantly affect open rates.']}], 'duration': 1107.541, 'thumbnail': '', 'highlights': ['Steps to set up an email campaign in MailChimp', 'The benefits of email marketing such as cost-effectiveness, time-saving, real-time marketing, less intrusiveness, credibility building, increased visibility, brand awareness, and easy tracking of ROI are emphasized.', 'A-B testing is essential in email marketing to improve open rates and click-through rates, resulting in more website visitors and sales.', 'The chapter provides examples of A-B testing impacts on email subject lines, demonstrating how small variations can significantly affect open rates.', 'Email marketing increases brand visibility and awareness by reaching a large group of people and generating measurable results such as open rates, click rates, and ROI.', 'Identifying target audience and creating segments targeting specific segments within the customer base allows for more personalized messaging and better targeting of products.', 'Testing emails before sending emphasizes the importance of testing emails before sending to ensure that the message resonates with the audience, leading to better engagement and response rates.', 'Analyzing key metrics such as open rates and click-through rates stresses the significance of analyzing performance through key metrics like open rates, click-through rates, and response rates to gauge the success of email marketing campaigns.', 'The chapter discusses the best practices for email marketing, including planning the audience, scheduling the campaign, and analyzing key metrics such as open rate, click through rate, and response rate.']}, {'end': 2475.693, 'segs': [{'end': 1763.112, 'src': 'embed', 'start': 1738.061, 'weight': 2, 'content': [{'end': 1747.008, 'text': 'So in order to keep improving those open rates, you need to continue and not continue should always do subject line testing.', 'start': 1738.061, 'duration': 8.947}, {'end': 1752.949, 'text': 'always because one subject line is always going to have a better open rate than the other.', 'start': 1747.308, 'duration': 5.641}, {'end': 1758.451, 'text': 'so always do a b testing when it comes to subject lines and email content for that matter.', 'start': 1752.949, 'duration': 5.502}, {'end': 1763.112, 'text': "okay, so we're always going to do continuous a b testing.", 'start': 1758.451, 'duration': 4.661}], 'summary': 'To improve open rates, always conduct a/b testing for subject lines and email content.', 'duration': 25.051, 'max_score': 1738.061, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is1738061.jpg'}, {'end': 2159.825, 'src': 'embed', 'start': 2134.846, 'weight': 0, 'content': [{'end': 2141.849, 'text': 'So according to Experian, subject lines with emojis can increase open rates by 45%.', 'start': 2134.846, 'duration': 7.003}, {'end': 2145.873, 'text': "people resonate with emojis, especially if they're positive emojis.", 'start': 2141.849, 'duration': 4.024}, {'end': 2149.836, 'text': 'okay. so we want to personalize those subject lines for better open range.', 'start': 2145.873, 'duration': 3.963}, {'end': 2153.039, 'text': "okay, when i say personalize, don't be so stale.", 'start': 2149.836, 'duration': 3.203}, {'end': 2154.74, 'text': 'remember that subject line.', 'start': 2153.039, 'duration': 1.701}, {'end': 2156.021, 'text': 'we tested uh-oh.', 'start': 2154.74, 'duration': 1.281}, {'end': 2159.825, 'text': 'just putting uh-oh in there made it sound like we actually cared.', 'start': 2156.021, 'duration': 3.804}], 'summary': 'Using emojis in subject lines can increase open rates by 45%, and personalizing subject lines can make customers feel more cared for.', 'duration': 24.979, 'max_score': 2134.846, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is2134846.jpg'}, {'end': 2294.418, 'src': 'embed', 'start': 2269.759, 'weight': 3, 'content': [{'end': 2278.266, 'text': "so, according to campaign monitor, the ideal length of a subject line is up to 24 characters and they're more likely to boost those email rates.", 'start': 2269.759, 'duration': 8.507}, {'end': 2283.73, 'text': 'okay, so keep it short, make it impactful, make it personalized, like i mentioned before.', 'start': 2278.266, 'duration': 5.464}, {'end': 2291.036, 'text': 'if you get too long, then it may get cut off and it may not have the same impact as something shorter.', 'start': 2283.73, 'duration': 7.306}, {'end': 2294.418, 'text': "so that's why we always recommend keeping it up to about 24 characters.", 'start': 2291.036, 'duration': 3.382}], 'summary': 'Ideal subject line length is up to 24 characters to boost email rates.', 'duration': 24.659, 'max_score': 2269.759, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is2269759.jpg'}, {'end': 2391.125, 'src': 'embed', 'start': 2315.344, 'weight': 4, 'content': [{'end': 2322.606, 'text': 'and so you can use things like hurry up or limit offer or limited stock, or offer expires on, okay.', 'start': 2315.344, 'duration': 7.262}, {'end': 2324.827, 'text': 'so Add a bit of sense of urgency.', 'start': 2322.606, 'duration': 2.221}, {'end': 2334.771, 'text': "I mean sky's not falling here, but if that coupon's expiring at the end of the week, you probably want to mention something to the effect of hey,", 'start': 2324.887, 'duration': 9.884}, {'end': 2336.432, 'text': "offer's expiring or hurry up.", 'start': 2334.771, 'duration': 1.661}, {'end': 2340.374, 'text': "So let's talk about optimizing your email content.", 'start': 2336.912, 'duration': 3.462}, {'end': 2342.555, 'text': 'Focused a lot on subject lines.', 'start': 2340.754, 'duration': 1.801}, {'end': 2344.777, 'text': "Let's talk about the email content itself.", 'start': 2342.635, 'duration': 2.142}, {'end': 2353.844, 'text': 'So some ways to optimize email content are we want to send the content that is relevant to customer expectations.', 'start': 2345.157, 'duration': 8.687}, {'end': 2356.826, 'text': 'So content needs to match that expectation.', 'start': 2353.984, 'duration': 2.842}, {'end': 2359.747, 'text': 'We want to use bullet points to make the content readable.', 'start': 2356.926, 'duration': 2.821}, {'end': 2362.389, 'text': 'We want to follow logical structure.', 'start': 2360.048, 'duration': 2.341}, {'end': 2367.951, 'text': 'We want to use compelling imagery and for design emails with responsive designs.', 'start': 2362.409, 'duration': 5.542}, {'end': 2374.215, 'text': 'And what we mean by responsive design is, Hey, most people are going to be checking that email on their mobile phone.', 'start': 2367.992, 'duration': 6.223}, {'end': 2384.86, 'text': "Okay So make sure when you design the email, it's also going to be good, not just on desktop, but on tablet and mobile as well.", 'start': 2374.435, 'duration': 10.425}, {'end': 2389.223, 'text': 'And then of course, this goes without saying, but avoid grammatical mistakes.', 'start': 2385.14, 'duration': 4.083}, {'end': 2391.125, 'text': 'Go ahead and spell check it.', 'start': 2389.484, 'duration': 1.641}], 'summary': 'Optimize email content by adding urgency, relevance, readability, logical structure, and responsive design.', 'duration': 75.781, 'max_score': 2315.344, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is2315344.jpg'}], 'start': 1716.005, 'title': 'Optimizing email marketing', 'summary': "Emphasizes the importance of continuously testing various elements of email marketing, including subject lines, sender's name, call to action, and design to improve open rates, click rates, and response rates, with personalized and positive subject lines with emojis shown to increase open rates by up to 45%. it also highlights the significance of optimizing email content, such as subject line length, sense of urgency, content relevance, readability, design, and testing, with an emphasis on staying within the ideal subject line length of 17 to 24 characters and the use of personalization and responsive design.", 'chapters': [{'end': 2244.871, 'start': 1716.005, 'title': 'Optimizing email subject lines', 'summary': "Emphasizes the importance of continuously testing various elements of email marketing, including subject lines, sender's name, call to action, and design, to improve open rates, click rates, and response rates, with personalized and positive subject lines with emojis shown to increase open rates by up to 45%.", 'duration': 528.866, 'highlights': ['Personalized and positive subject lines with emojis shown to increase open rates by up to 45%. Emphasizes the impact of using personalized and positive subject lines with emojis to increase open rates by up to 45%, providing quantifiable data.', 'Personalized subject lines found to increase open rates by up to 50%. Highlights the effectiveness of personalized subject lines in increasing open rates by up to 50%, offering a significant improvement in email performance.', "Continuous testing of various elements such as subject lines, sender's name, call to action, and design to improve open rates, click rates, and response rates. Stresses the importance of continuously testing different elements of email marketing to enhance open rates, click rates, and response rates, providing a comprehensive approach to improving email performance."]}, {'end': 2475.693, 'start': 2245.091, 'title': 'Optimizing email content', 'summary': 'Emphasizes the importance of optimizing email content, including subject line length, sense of urgency, content relevance, readability, design, and testing, with an emphasis on staying within the ideal subject line length of 17 to 24 characters and the use of personalization and responsive design.', 'duration': 230.602, 'highlights': ['The ideal length of a subject line is up to 24 characters and is more likely to boost email rates. Campaign monitor suggests that subject lines up to 24 characters are more likely to boost email rates.', "Adding a sense of urgency to subject lines, such as mentioning expiring offers, can drive engagement. Incorporating phrases like 'hurry up' or 'offer expires on' in subject lines can create a sense of urgency and drive engagement.", 'Using bullet points, logical structure, compelling imagery, and responsive design are important for optimizing email content. Including bullet points, logical structure, compelling imagery, and responsive design are crucial for optimizing email content to meet customer expectations and ensure readability across devices.', 'Emphasizing the importance of testing email content, including sending test emails to colleagues for feedback and ensuring mobile compatibility. The chapter emphasizes the significance of testing email content and ensuring mobile compatibility by sending test emails to colleagues for feedback.', 'Personalizing email content, choosing the right fonts and colors, and avoiding grammatical mistakes are essential for effective email optimization. Personalizing email content, choosing suitable fonts and colors, and avoiding grammatical mistakes are crucial aspects of effective email optimization.']}], 'duration': 759.688, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is1716005.jpg', 'highlights': ['Personalized and positive subject lines with emojis shown to increase open rates by up to 45%', 'Personalized subject lines found to increase open rates by up to 50%', 'Continuous testing of various elements to improve open rates, click rates, and response rates', 'The ideal length of a subject line is up to 24 characters and is more likely to boost email rates', 'Adding a sense of urgency to subject lines can drive engagement', 'Using bullet points, logical structure, compelling imagery, and responsive design are important for optimizing email content', 'Emphasizing the importance of testing email content and ensuring mobile compatibility', 'Personalizing email content, choosing the right fonts and colors, and avoiding grammatical mistakes are essential for effective email optimization']}, {'end': 3369.983, 'segs': [{'end': 2519.505, 'src': 'embed', 'start': 2476.013, 'weight': 4, 'content': [{'end': 2481.177, 'text': "but you want to choose something that's really going to resonate with the recipient of the email.", 'start': 2476.013, 'duration': 5.164}, {'end': 2486.241, 'text': 'okay, you want to build a rapport with customers by sharing insights they value.', 'start': 2481.177, 'duration': 5.064}, {'end': 2488.662, 'text': 'for example, the beginning of this webinar.', 'start': 2486.241, 'duration': 2.421}, {'end': 2490.164, 'text': 'we talked about advocacy.', 'start': 2488.662, 'duration': 1.502}, {'end': 2495.988, 'text': 'we talked about, you know, sharing with them some of the non-profits that we work with as a company.', 'start': 2490.164, 'duration': 5.824}, {'end': 2506.936, 'text': 'okay, if we have a you know cosmetics company and we have different products like moisturizers and facial creams, we may want to state that, hey,', 'start': 2495.988, 'duration': 10.948}, {'end': 2510.258, 'text': "we don't use any animals in the testing of these products.", 'start': 2506.936, 'duration': 3.322}, {'end': 2512.259, 'text': "you know we're pro animal, we're not.", 'start': 2510.258, 'duration': 2.001}, {'end': 2519.505, 'text': "you know we're not going to use animals in the testing of our products, and that probably resonates with a lot of your customers.", 'start': 2512.259, 'duration': 7.246}], 'summary': 'Build rapport by sharing values and insights, e.g. pro-animal testing stance.', 'duration': 43.492, 'max_score': 2476.013, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is2476013.jpg'}, {'end': 2564.352, 'src': 'embed', 'start': 2538.996, 'weight': 2, 'content': [{'end': 2543.797, 'text': "it doesn't have to always be so hardcore in terms of, hey, purchase our product.", 'start': 2538.996, 'duration': 4.801}, {'end': 2548.819, 'text': "that could be a turnoff, especially if you're sending emails out once a week to your customer base.", 'start': 2543.797, 'duration': 5.022}, {'end': 2553.643, 'text': "They're constantly hammering them with buy now, buy now, buy now.", 'start': 2549.079, 'duration': 4.564}, {'end': 2555.004, 'text': "They're going to get turned off.", 'start': 2553.663, 'duration': 1.341}, {'end': 2557.526, 'text': 'So you want to mix up the call to actions.', 'start': 2555.084, 'duration': 2.442}, {'end': 2559.548, 'text': 'And that goes back to the very first step.', 'start': 2557.566, 'duration': 1.982}, {'end': 2564.352, 'text': 'And what kind of email are you going to send out and who are you going to send it to? So you have to align those two.', 'start': 2559.768, 'duration': 4.584}], 'summary': 'Email marketing should vary call-to-action and consider customer frequency to avoid turnoff.', 'duration': 25.356, 'max_score': 2538.996, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is2538996.jpg'}, {'end': 2712.93, 'src': 'embed', 'start': 2684.083, 'weight': 0, 'content': [{'end': 2687.765, 'text': "Okay Let's talk about types of email campaigns.", 'start': 2684.083, 'duration': 3.682}, {'end': 2691.047, 'text': 'So we have different types of email campaigns.', 'start': 2688.265, 'duration': 2.782}, {'end': 2692.668, 'text': 'And the first is a newsletter.', 'start': 2691.387, 'duration': 1.281}, {'end': 2698.031, 'text': 'So with email newsletters, subscribers are connected and informed about product updates.', 'start': 2693.048, 'duration': 4.983}, {'end': 2701.796, 'text': "so it doesn't necessarily have to be a product they buy.", 'start': 2698.391, 'duration': 3.405}, {'end': 2705.42, 'text': 'it could be a product they subscribe to, like software.', 'start': 2701.796, 'duration': 3.624}, {'end': 2712.93, 'text': "okay, you always want to be able to send out that newsletter to let them know what's going on with your product.", 'start': 2705.42, 'duration': 7.51}], 'summary': 'Discussing types of email campaigns including newsletters for product updates.', 'duration': 28.847, 'max_score': 2684.083, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is2684083.jpg'}, {'end': 2842.159, 'src': 'embed', 'start': 2812.037, 'weight': 1, 'content': [{'end': 2816.92, 'text': 'So how do we optimize a promotional email? Well, we wanna personalize the campaign.', 'start': 2812.037, 'duration': 4.883}, {'end': 2819.942, 'text': 'Promotional, we wanna definitely personalize it.', 'start': 2817.5, 'duration': 2.442}, {'end': 2822.003, 'text': 'Include time-sensitive offers.', 'start': 2820.182, 'duration': 1.821}, {'end': 2823.924, 'text': 'We wanna get people to react.', 'start': 2822.043, 'duration': 1.881}, {'end': 2829.248, 'text': 'So that means adding a sense of urgency in the title and the subject line.', 'start': 2824.665, 'duration': 4.583}, {'end': 2832.29, 'text': 'Okay, you can send offer emails on holidays.', 'start': 2829.588, 'duration': 2.702}, {'end': 2836.974, 'text': "If it's Mother's Day, hey, send it a couple days before or even send it on.", 'start': 2832.45, 'duration': 4.524}, {'end': 2842.159, 'text': "If it's personalized, then you can say, hey, so and so, we know you're a mother.", 'start': 2837.314, 'duration': 4.845}], 'summary': 'Optimize promotional email by personalizing with time-sensitive offers to drive reactions.', 'duration': 30.122, 'max_score': 2812.037, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is2812037.jpg'}, {'end': 3262.782, 'src': 'embed', 'start': 3232.763, 'weight': 3, 'content': [{'end': 3235.305, 'text': 'So you need to include an unsubscribe link.', 'start': 3232.763, 'duration': 2.542}, {'end': 3237.906, 'text': "It's just common courtesy, if anything.", 'start': 3235.365, 'duration': 2.541}, {'end': 3239.227, 'text': 'So it bodes well.', 'start': 3238.027, 'duration': 1.2}, {'end': 3244.411, 'text': "Okay, of course you don't want people to unsubscribe, but you don't want them to get annoyed either.", 'start': 3239.488, 'duration': 4.923}, {'end': 3247.052, 'text': "Okay, let's talk about email marketing tools.", 'start': 3244.551, 'duration': 2.501}, {'end': 3248.693, 'text': 'So we talked about MailChimp.', 'start': 3247.233, 'duration': 1.46}, {'end': 3252.296, 'text': 'So there are plenty of email marketing platforms out there.', 'start': 3248.994, 'duration': 3.302}, {'end': 3253.816, 'text': 'I use MailChimp.', 'start': 3252.316, 'duration': 1.5}, {'end': 3257.138, 'text': "I've used a few in the past, like Marketo.", 'start': 3253.936, 'duration': 3.202}, {'end': 3259.84, 'text': "I've used Zoho, Vertical Response.", 'start': 3257.318, 'duration': 2.522}, {'end': 3262.782, 'text': 'So there are a lot of different tools out there.', 'start': 3260.4, 'duration': 2.382}], 'summary': 'Include an unsubscribe link in email marketing for common courtesy. various tools like mailchimp, marketo, zoho, vertical response are available.', 'duration': 30.019, 'max_score': 3232.763, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is3232763.jpg'}], 'start': 2476.013, 'title': 'Email marketing best practices', 'summary': 'Outlines best practices for email marketing, including personalized content, clear call-to-action, and utilizing email automation, with examples of different types of email campaigns. it also discusses engaging new and inactive subscribers, and the importance of using email marketing tools.', 'chapters': [{'end': 2519.505, 'start': 2476.013, 'title': 'Email personalization and customer rapport', 'summary': 'Discusses the importance of building rapport with customers through personalized email content, such as sharing insights and values, with the example of how a cosmetics company can connect with customers by emphasizing their stance on animal testing.', 'duration': 43.492, 'highlights': ['Emphasizing the absence of animal testing in product development can resonate with a significant portion of customers.', 'Building rapport with customers through shared values and insights is crucial for effective email communication.']}, {'end': 3369.983, 'start': 2519.505, 'title': 'Email marketing best practices', 'summary': 'Outlines best practices for email marketing, including personalized content, clear call-to-action, and utilizing email automation, with examples of different types of email campaigns. it also discusses engaging new and inactive subscribers, and the importance of using email marketing tools. it emphasizes the need for personalization, optimizing subject lines, and including an unsubscribe link.', 'duration': 850.478, 'highlights': ['Utilizing email automation and personalized content The importance of utilizing email automation and personalizing content to build rapport with customers and avoid turning them off with repetitive purchase-focused call-to-actions.', 'Examples of different types of email campaigns Examples of different types of email campaigns including newsletters, promotional emails, abandoned cart emails, re-engagement campaigns, and engaging new subscribers.', "Importance of personalization and optimizing subject lines The significance of personalizing email content and optimizing subject lines to engage subscribers, including the ideal time to send emails and avoiding a 'no reply' sender name.", 'Inclusion of an unsubscribe link and using email marketing tools The importance of including an unsubscribe link in emails as a courtesy and legal requirement, along with the mention of various email marketing tools such as MailChimp, Marketo, HubSpot, convertkit, sendinblue, and Aweber.']}], 'duration': 893.97, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is2476013.jpg', 'highlights': ['Examples of different types of email campaigns including newsletters, promotional emails, abandoned cart emails, re-engagement campaigns, and engaging new subscribers.', "The significance of personalizing email content and optimizing subject lines to engage subscribers, including the ideal time to send emails and avoiding a 'no reply' sender name.", 'The importance of utilizing email automation and personalizing content to build rapport with customers and avoid turning them off with repetitive purchase-focused call-to-actions.', 'The importance of including an unsubscribe link in emails as a courtesy and legal requirement, along with the mention of various email marketing tools such as MailChimp, Marketo, HubSpot, convertkit, sendinblue, and Aweber.', 'Building rapport with customers through shared values and insights is crucial for effective email communication.', 'Emphasizing the absence of animal testing in product development can resonate with a significant portion of customers.']}, {'end': 4015.149, 'segs': [{'end': 3424.714, 'src': 'embed', 'start': 3395.702, 'weight': 0, 'content': [{'end': 3401.646, 'text': 'yes, possibly, but if we look at the open rate, 15, 16 open rate okay.', 'start': 3395.702, 'duration': 5.944}, {'end': 3405.889, 'text': 'industry average in education and trainings 18.', 'start': 3401.646, 'duration': 4.243}, {'end': 3407.89, 'text': "So they're close to the industry average.", 'start': 3405.889, 'duration': 2.001}, {'end': 3413.971, 'text': 'On the click rate, 1.6% on the click rate, industry average 2.1.', 'start': 3408.21, 'duration': 5.761}, {'end': 3417.052, 'text': 'So we can see what the top links were clicked.', 'start': 3413.971, 'duration': 3.081}, {'end': 3424.714, 'text': 'So they have a lot of links and MailChimp will help you measure what links were clicked the most.', 'start': 3417.792, 'duration': 6.922}], 'summary': 'Open rate: 15-16%, click rate: 1.6%. close to industry averages.', 'duration': 29.012, 'max_score': 3395.702, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is3395702.jpg'}, {'end': 3591.683, 'src': 'embed', 'start': 3566.449, 'weight': 1, 'content': [{'end': 3572.778, 'text': 'Now we can expand upon this, but these are some of the most of the key items when it comes to email marketing.', 'start': 3566.449, 'duration': 6.329}, {'end': 3575.399, 'text': 'some other items on the checklist.', 'start': 3573.138, 'duration': 2.261}, {'end': 3578.599, 'text': 'include features such as countdown timers and live polls.', 'start': 3575.399, 'duration': 3.2}, {'end': 3580.08, 'text': 'okay, make it interactive.', 'start': 3578.599, 'duration': 1.481}, {'end': 3583.101, 'text': 'okay, choose the right email frequency.', 'start': 3580.08, 'duration': 3.021}, {'end': 3586.721, 'text': "don't be sending emails three or four times a week.", 'start': 3583.101, 'duration': 3.62}, {'end': 3591.683, 'text': 'once a week is probably as much as you want to go, depending on what it is.', 'start': 3586.721, 'duration': 4.962}], 'summary': 'Key items in email marketing: interactive features, right email frequency (once a week).', 'duration': 25.234, 'max_score': 3566.449, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is3566449.jpg'}, {'end': 3635.499, 'src': 'embed', 'start': 3607.898, 'weight': 2, 'content': [{'end': 3612.644, 'text': 'okay, make sure your emails are optimized for mobile.', 'start': 3607.898, 'duration': 4.746}, {'end': 3617.568, 'text': 'that means send out test emails and check it on different devices.', 'start': 3612.644, 'duration': 4.924}, {'end': 3619.069, 'text': 'okay, create a schedule.', 'start': 3617.568, 'duration': 1.501}, {'end': 3624.593, 'text': 'okay, you can automate these emails, so create a schedule that makes the most sense.', 'start': 3619.069, 'duration': 5.524}, {'end': 3629.655, 'text': 'have a footer and a header in the email, and in that footer and header is going to be some information.', 'start': 3624.593, 'duration': 5.062}, {'end': 3635.499, 'text': 'okay, just like i showed you with the micro expressions, there was a footer and header.', 'start': 3629.655, 'duration': 5.844}], 'summary': 'Optimize emails for mobile, automate with a schedule, include footer and header.', 'duration': 27.601, 'max_score': 3607.898, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is3607898.jpg'}, {'end': 3682.196, 'src': 'embed', 'start': 3657.233, 'weight': 3, 'content': [{'end': 3665.721, 'text': 'So segment out your audiences, keep your audience list short so that your messaging can be specific to the audience.', 'start': 3657.233, 'duration': 8.488}, {'end': 3667.302, 'text': "that's going to help avoid spam.", 'start': 3665.721, 'duration': 1.581}, {'end': 3671.506, 'text': 'and then, of course, you always want to measure and analyze results.', 'start': 3667.302, 'duration': 4.204}, {'end': 3679.293, 'text': 'so remember a lot of these email marketing platforms have the results built in, especially open rates and click rates.', 'start': 3671.506, 'duration': 7.787}, {'end': 3682.196, 'text': "some key takeaways from today's webinar.", 'start': 3679.293, 'duration': 2.903}], 'summary': 'Segment audience, keep list short for specific messaging, measure results using email platform data.', 'duration': 24.963, 'max_score': 3657.233, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is3657233.jpg'}, {'end': 3909.254, 'src': 'embed', 'start': 3879.565, 'weight': 4, 'content': [{'end': 3883.267, 'text': 'So not a bad deal for businesses who are starting out.', 'start': 3879.565, 'duration': 3.702}, {'end': 3890.09, 'text': "I mean, if you are prepared, you've used MailChimp before, then go ahead and sign up for one of the paid versions.", 'start': 3883.527, 'duration': 6.563}, {'end': 3898.252, 'text': 'Each version has a different set of standards, a different set of features and benefits from the essential all the way up to the premium,', 'start': 3890.49, 'duration': 7.762}, {'end': 3902.272, 'text': "where you're going to get advanced features and more customization.", 'start': 3898.252, 'duration': 4.02}, {'end': 3903.693, 'text': "But that's $299 a month.", 'start': 3902.492, 'duration': 1.201}, {'end': 3909.254, 'text': "So if you're not prepared to pay that amount, then my recommendation, start with that free plan.", 'start': 3904.033, 'duration': 5.221}], 'summary': 'Mailchimp offers various paid plans with advanced features, starting from $299/month. start with the free plan if not prepared to pay.', 'duration': 29.689, 'max_score': 3879.565, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is3879565.jpg'}], 'start': 3369.983, 'title': 'Email marketing strategies', 'summary': 'Discusses effective email marketing strategies, such as achieving a 15-16% open rate and 1.6% click rate with a 98,000 recipient newsletter, and practical tips for optimizing emails, avoiding spam filters, measuring results, and leveraging mailchimp for email marketing, including a recommendation to start with the free plan for businesses starting out.', 'chapters': [{'end': 3607.898, 'start': 3369.983, 'title': 'Effective email marketing checklist', 'summary': "Discusses a company's timely newsletter with 98,000 recipients, achieving an open rate of 15-16% and a click rate of 1.6%, along with a comprehensive checklist for effective email marketing, including personalization, a/b testing, segmentation, and interactive features.", 'duration': 237.915, 'highlights': ["The company's timely newsletter reached 98,000 recipients, achieving an open rate of 15-16% and a click rate of 1.6%. The newsletter had a wide reach with 98,000 recipients and achieved an open rate of 15-16% and a click rate of 1.6%, which is close to the industry average.", 'The comprehensive checklist includes elements such as personalization, A/B testing, segmentation, and interactive features like countdown timers and live polls. The checklist covers important aspects such as personalization, A/B testing, segmentation based on user behavior, and interactive features like countdown timers and live polls to make emails engaging.', "Recommendations for email frequency, personalized subject lines, and the inclusion of an unsubscribe link are emphasized. The chapter stresses the importance of appropriate email frequency, personalized subject lines, and the inclusion of an unsubscribe link to respect recipients' preferences and maintain a positive brand image."]}, {'end': 4015.149, 'start': 3607.898, 'title': 'Email marketing best practices', 'summary': 'Discusses practical tips for optimizing emails, avoiding spam filters, measuring results, and leveraging mailchimp for email marketing, emphasizing the benefits and features of the platform, including a recommendation to start with the free plan for businesses starting out.', 'duration': 407.251, 'highlights': ['Email optimization for mobile is essential for effective email marketing; sending test emails and checking on different devices is crucial. Optimizing emails for mobile is crucial, and testing on different devices ensures the content is accessible to a wide audience.', 'Segmenting audience lists and keeping them short can help avoid spam filters and make messaging specific to the audience. Segmenting audience lists and keeping them short can lead to better engagement and help avoid emails getting caught in spam filters.', 'Leveraging the free plan of MailChimp for businesses starting out with email marketing, which includes features such as a 2000 contact maximum for sending emails free of charge. Starting with the free plan of MailChimp is recommended for businesses starting out, offering features like a 2000 contact maximum for sending emails free of charge.']}], 'duration': 645.166, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is3369983.jpg', 'highlights': ["The company's newsletter reached 98,000 recipients with a 15-16% open rate and 1.6% click rate.", 'The comprehensive checklist covers personalization, A/B testing, segmentation, and interactive features.', 'Email optimization for mobile is crucial; testing on different devices is essential.', 'Segmenting audience lists and keeping them short can help avoid spam filters and improve engagement.', "Starting with MailChimp's free plan is recommended for businesses starting out with email marketing."]}, {'end': 4542.055, 'segs': [{'end': 4096.291, 'src': 'embed', 'start': 4055.847, 'weight': 0, 'content': [{'end': 4061.871, 'text': 'asked to choose kind of a you know template that you can pretty much change and customize.', 'start': 4055.847, 'duration': 6.024}, {'end': 4068.715, 'text': "so if you're thinking about sending out an email with an announcement, then that's the type of template you want to choose.", 'start': 4061.871, 'duration': 6.844}, {'end': 4076.898, 'text': 'and so here now you can see we have a logo, we can change the announcement here we can add photos, etc.', 'start': 4068.715, 'duration': 8.183}, {'end': 4083.881, 'text': "so if i want to add my logo, i'm just going to go up to this top portion here, click that little pencil icon that allow me to edit.", 'start': 4076.898, 'duration': 6.983}, {'end': 4085.882, 'text': "here you can see it's the default logo.", 'start': 4084.241, 'duration': 1.641}, {'end': 4089.145, 'text': "i don't really have a logo, so i can say replace it.", 'start': 4085.882, 'duration': 3.263}, {'end': 4096.291, 'text': "i can also link to it and here you can see in the content studio of mailchimp i don't have any images to choose from.", 'start': 4089.145, 'duration': 7.146}], 'summary': 'Demonstrating how to customize and edit email templates in mailchimp.', 'duration': 40.444, 'max_score': 4055.847, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is4055847.jpg'}, {'end': 4395.63, 'src': 'heatmap', 'start': 4317.466, 'weight': 1, 'content': [{'end': 4320.547, 'text': "I want to click save and now it's in my templates.", 'start': 4317.466, 'duration': 3.081}, {'end': 4325.488, 'text': "So I am free to use this template anytime I'm ready to send an email.", 'start': 4320.707, 'duration': 4.781}, {'end': 4330.11, 'text': 'Okay And again, I can, you saw how easy it was to make a change.', 'start': 4325.688, 'duration': 4.422}, {'end': 4331.651, 'text': 'in the template itself.', 'start': 4330.63, 'duration': 1.021}, {'end': 4334.993, 'text': "So when I'm ready to use the template, I can just go ahead and grab it.", 'start': 4332.071, 'duration': 2.922}, {'end': 4339.956, 'text': 'And again, I can go ahead and style it and design it any way I want.', 'start': 4335.333, 'duration': 4.623}, {'end': 4343.819, 'text': 'So you have different sections of the page that you can style.', 'start': 4340.157, 'duration': 3.662}, {'end': 4347.141, 'text': 'And here you got, you know, mobile style designs if you wanted to.', 'start': 4344.059, 'duration': 3.082}, {'end': 4353.185, 'text': 'Now, if you wanted to, in the template, if I want to like duplicate the whole block, I can duplicate that whole block and you can see it.', 'start': 4347.421, 'duration': 5.764}, {'end': 4355.147, 'text': 'just copied it or I can just get rid of it.', 'start': 4353.185, 'duration': 1.962}, {'end': 4360.01, 'text': "It's a very easy to use WYSIWYG, if you will, or interface.", 'start': 4355.167, 'duration': 4.843}, {'end': 4368.114, 'text': 'Mailchimp allows for some easy functionality, easy features to go ahead and manipulate and change to your liking.', 'start': 4361.311, 'duration': 6.803}, {'end': 4370.996, 'text': "So again, I'm working with a template here.", 'start': 4368.434, 'duration': 2.562}, {'end': 4375.058, 'text': "So anytime I'm ready to use that template for an email, I can go in and start using it.", 'start': 4371.016, 'duration': 4.042}, {'end': 4378.679, 'text': "And if I go to templates, again, I'm going to find my template here.", 'start': 4375.378, 'duration': 3.301}, {'end': 4379.96, 'text': 'I can always edit it.', 'start': 4378.84, 'duration': 1.12}, {'end': 4381.621, 'text': 'I can always share it.', 'start': 4380.32, 'duration': 1.301}, {'end': 4383.022, 'text': 'I can always preview it.', 'start': 4381.921, 'duration': 1.101}, {'end': 4384.282, 'text': 'I can replicate it.', 'start': 4383.262, 'duration': 1.02}, {'end': 4385.423, 'text': "And that's the important thing.", 'start': 4384.442, 'duration': 0.981}, {'end': 4389.085, 'text': "So if I replicate it, I'm basically creating a copy of it.", 'start': 4385.443, 'duration': 3.642}, {'end': 4391.247, 'text': 'Okay, so I just created a copy.', 'start': 4389.485, 'duration': 1.762}, {'end': 4395.63, 'text': 'So now if I wanted to create a or change the copy of it, I can do that.', 'start': 4391.687, 'duration': 3.943}], 'summary': 'Mailchimp allows easy template manipulation and replication for email design and use.', 'duration': 78.164, 'max_score': 4317.466, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is4317466.jpg'}, {'end': 4385.423, 'src': 'embed', 'start': 4361.311, 'weight': 1, 'content': [{'end': 4368.114, 'text': 'Mailchimp allows for some easy functionality, easy features to go ahead and manipulate and change to your liking.', 'start': 4361.311, 'duration': 6.803}, {'end': 4370.996, 'text': "So again, I'm working with a template here.", 'start': 4368.434, 'duration': 2.562}, {'end': 4375.058, 'text': "So anytime I'm ready to use that template for an email, I can go in and start using it.", 'start': 4371.016, 'duration': 4.042}, {'end': 4378.679, 'text': "And if I go to templates, again, I'm going to find my template here.", 'start': 4375.378, 'duration': 3.301}, {'end': 4379.96, 'text': 'I can always edit it.', 'start': 4378.84, 'duration': 1.12}, {'end': 4381.621, 'text': 'I can always share it.', 'start': 4380.32, 'duration': 1.301}, {'end': 4383.022, 'text': 'I can always preview it.', 'start': 4381.921, 'duration': 1.101}, {'end': 4384.282, 'text': 'I can replicate it.', 'start': 4383.262, 'duration': 1.02}, {'end': 4385.423, 'text': "And that's the important thing.", 'start': 4384.442, 'duration': 0.981}], 'summary': 'Mailchimp provides easy template manipulation and sharing with options to edit, share, preview, and replicate.', 'duration': 24.112, 'max_score': 4361.311, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is4361311.jpg'}, {'end': 4452.938, 'src': 'embed', 'start': 4425.57, 'weight': 4, 'content': [{'end': 4429.191, 'text': 'so you can organize all your templates in different folders if you want to.', 'start': 4425.57, 'duration': 3.621}, {'end': 4435.613, 'text': "so i'm going to take these two templates here, move them to my announcements folder and there you go there in the announcements folder.", 'start': 4429.191, 'duration': 6.422}, {'end': 4441.595, 'text': "so If you're going to create multiple templates, then I would recommend you go ahead and organize it,", 'start': 4435.613, 'duration': 5.982}, {'end': 4446.056, 'text': 'create folders you know and set up as many folders as you want and need,', 'start': 4441.595, 'duration': 4.461}, {'end': 4450.437, 'text': "because you're going to probably have different templates for different occasions.", 'start': 4446.056, 'duration': 4.381}, {'end': 4452.938, 'text': "Depends on what type of email you're sending out.", 'start': 4450.698, 'duration': 2.24}], 'summary': 'Organize templates into folders for better management and easier access.', 'duration': 27.368, 'max_score': 4425.57, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is4425570.jpg'}], 'start': 4015.389, 'title': 'Mailchimp template customization', 'summary': 'Covers the process of customizing email templates in mailchimp, including adding a logo, editing text, inserting images, adding borders, rounded corners, and organizing templates into folders, showcasing platform flexibility and ease of use.', 'chapters': [{'end': 4230.903, 'start': 4015.389, 'title': 'Mailchimp template customization', 'summary': 'Discusses the process of customizing a template in mailchimp, including adding a logo, editing text, and inserting images, demonstrating the flexibility and ease of use of the platform.', 'duration': 215.514, 'highlights': ['The speaker recommends customizing a template as a necessary step during setup, with the option to change or create templates later.', 'Detailed steps for adding a logo, editing text, and inserting images are provided, showcasing the flexibility and ease of use of the platform.', 'The process includes options to customize font, color, and layout, providing a user-friendly experience for template customization.', "Users can upload and insert images into the template, demonstrating the platform's support for multimedia content.", 'The speaker emphasizes the flexibility to create and customize templates according to specific communication needs, such as making an announcement.']}, {'end': 4542.055, 'start': 4230.903, 'title': 'Mailchimp template customization', 'summary': 'Demonstrates the process of customizing email templates in mailchimp, including adding borders, rounded corners, and different sections, and organizing templates into folders for easy access and management.', 'duration': 311.152, 'highlights': ['Mailchimp allows for easy functionality and manipulation of email templates, such as adding borders, rounded corners, and different sections. The speaker demonstrates how to add borders, rounded corners, and style different sections of the email templates, showcasing the flexibility and customization options available in Mailchimp.', 'The process of organizing templates into folders for easy access and management is demonstrated, allowing for efficient template management. The speaker showcases the process of creating and organizing templates into folders, emphasizing the convenience and efficiency of managing multiple templates in Mailchimp.', 'The flexibility of Mailchimp themes and templates is highlighted, showcasing the ability to choose themed templates and customize them based on individual preferences. The speaker explains the flexibility of Mailchimp themes and templates, demonstrating the process of choosing themed templates and customizing them to suit individual preferences, providing a versatile and adaptable approach to email template creation.']}], 'duration': 526.666, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is4015389.jpg', 'highlights': ['Detailed steps for adding a logo, editing text, and inserting images showcase platform flexibility and ease of use.', 'The process includes options to customize font, color, and layout, providing a user-friendly experience for template customization.', 'The flexibility to create and customize templates according to specific communication needs is emphasized.', 'Mailchimp allows for easy functionality and manipulation of email templates, such as adding borders, rounded corners, and different sections.', 'The process of organizing templates into folders for easy access and management is demonstrated, allowing for efficient template management.', 'The flexibility of Mailchimp themes and templates is highlighted, showcasing the ability to choose themed templates and customize them based on individual preferences.']}, {'end': 5095.626, 'segs': [{'end': 4604.833, 'src': 'embed', 'start': 4559.38, 'weight': 0, 'content': [{'end': 4568.402, 'text': 'you can import another template that you created in another email marketing platform, or you could do simply just do everything from scratch in html.', 'start': 4559.38, 'duration': 9.022}, {'end': 4574.323, 'text': 'so you have three different options here layouts, themes and creating a template on your own.', 'start': 4568.402, 'duration': 5.921}, {'end': 4579.745, 'text': "okay, and that's either by importing or by creating it from scratch, My recommendation.", 'start': 4574.323, 'duration': 5.422}, {'end': 4582.406, 'text': 'I like some of the layouts that MailChimp has.', 'start': 4579.745, 'duration': 2.661}, {'end': 4584.286, 'text': 'You can see a lot of flexibility here.', 'start': 4582.646, 'duration': 1.64}, {'end': 4591.969, 'text': "And when you actually choose one, again, you're in full control of how to design and message it.", 'start': 4584.326, 'duration': 7.643}, {'end': 4593.729, 'text': "So you're in full control of that.", 'start': 4592.109, 'duration': 1.62}, {'end': 4597.571, 'text': "So if you just want to, again, tell a story, I'm going to select this template here.", 'start': 4593.989, 'duration': 3.582}, {'end': 4599.711, 'text': "Okay, now I'm on the free version.", 'start': 4597.591, 'duration': 2.12}, {'end': 4604.833, 'text': "So keep in mind with the free version, I don't have access to all the templates.", 'start': 4599.851, 'duration': 4.982}], 'summary': 'Mailchimp offers three options for creating email templates: importing, using layouts, or creating from scratch in html. the free version has limited template access.', 'duration': 45.453, 'max_score': 4559.38, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is4559380.jpg'}, {'end': 4673.745, 'src': 'embed', 'start': 4644.137, 'weight': 6, 'content': [{'end': 4648.037, 'text': "And again, when you're done, it's just a matter of you can preview it or test it.", 'start': 4644.137, 'duration': 3.9}, {'end': 4651.138, 'text': 'You can enter preview mode or you can send yourself a test email.', 'start': 4648.137, 'duration': 3.001}, {'end': 4655.259, 'text': 'Okay, so if you send yourself a test email, you can actually see how it looks when it comes in.', 'start': 4651.218, 'duration': 4.041}, {'end': 4657.199, 'text': "So let's go ahead and do that here.", 'start': 4655.359, 'duration': 1.84}, {'end': 4661.56, 'text': "So I'm just going to send myself a test email and the email's been sent.", 'start': 4657.219, 'duration': 4.341}, {'end': 4663.42, 'text': "So let's go check our inbox.", 'start': 4661.84, 'duration': 1.58}, {'end': 4668.702, 'text': 'so here is the email that i just created from the theme.', 'start': 4663.78, 'duration': 4.922}, {'end': 4669.523, 'text': 'you can see here.', 'start': 4668.702, 'duration': 0.821}, {'end': 4670.203, 'text': 'all i did.', 'start': 4669.523, 'duration': 0.68}, {'end': 4673.745, 'text': 'simply when i edited, i just dropped in my social block in here.', 'start': 4670.203, 'duration': 3.542}], 'summary': 'After editing, a test email was sent to preview the appearance of the created email, including a social block.', 'duration': 29.608, 'max_score': 4644.137, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is4644137.jpg'}, {'end': 4741.387, 'src': 'embed', 'start': 4710.212, 'weight': 1, 'content': [{'end': 4711.993, 'text': 'So you can see I already have one contact.', 'start': 4710.212, 'duration': 1.781}, {'end': 4716.375, 'text': "That contact's me because I added my email address on that test email.", 'start': 4712.093, 'duration': 4.282}, {'end': 4722.778, 'text': "So MailChimp's smart enough to say, okay, we don't have this email address in our contact list, so we're going to add them.", 'start': 4716.635, 'duration': 6.143}, {'end': 4730.222, 'text': 'so here we could see we can manage our audience so we can add subscribers, we can import contacts,', 'start': 4723.138, 'duration': 7.084}, {'end': 4733.803, 'text': 'we can have sign up forms and we can manage our contacts.', 'start': 4730.222, 'duration': 3.581}, {'end': 4741.387, 'text': "so if we import our contacts, if i click on import here, i'm going to be asked to import either from a csv or copy and paste,", 'start': 4733.803, 'duration': 7.584}], 'summary': 'Mailchimp can automatically add new contacts from test emails and offers various ways to manage audience and import contacts.', 'duration': 31.175, 'max_score': 4710.212, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is4710212.jpg'}, {'end': 4829.092, 'src': 'embed', 'start': 4799.116, 'weight': 3, 'content': [{'end': 4802.539, 'text': "Now, if you're trying to build a list, MailChimp has what they call signup forms.", 'start': 4799.116, 'duration': 3.423}, {'end': 4807.963, 'text': 'So you have different forms that you can embed and or have as a pop up.', 'start': 4802.619, 'duration': 5.344}, {'end': 4814.385, 'text': "And when people add their email address to that form, then it's automatically going to get added to your MailChimp account.", 'start': 4808.343, 'duration': 6.042}, {'end': 4822.767, 'text': "So that's a great feature in MailChimp that allows you to build out your audience just by using one of their forms.", 'start': 4814.425, 'duration': 8.342}, {'end': 4824.928, 'text': 'So again, we have a subscriber pop up.', 'start': 4823.067, 'duration': 1.861}, {'end': 4829.092, 'text': "you've probably seen some of these on some of the websites you've gone to.", 'start': 4825.328, 'duration': 3.764}], 'summary': 'Mailchimp offers signup forms to automatically build your audience by adding emails to your account.', 'duration': 29.976, 'max_score': 4799.116, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is4799116.jpg'}, {'end': 5045.015, 'src': 'embed', 'start': 5021.332, 'weight': 5, 'content': [{'end': 5030.902, 'text': 'So Mailchimp again does a great job of just making it so easy for you to build out a landing page for you to use on your website to collect email addresses.', 'start': 5021.332, 'duration': 9.57}, {'end': 5035.086, 'text': "So if you're doing a pay-per-click campaign on Facebook or Google,", 'start': 5031.222, 'duration': 3.864}, {'end': 5040.051, 'text': 'you can actually drive traffic to these landing pages and get people to fill out a form submission.', 'start': 5035.086, 'duration': 4.965}, {'end': 5045.015, 'text': 'And when they fill out the form submission, that email address is going to get added to your audience.', 'start': 5040.511, 'duration': 4.504}], 'summary': 'Mailchimp simplifies landing page creation, allowing easy email collection and audience growth.', 'duration': 23.683, 'max_score': 5021.332, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is5021332.jpg'}], 'start': 4542.055, 'title': 'Mailchimp email template customization and audience building', 'summary': "Covers mailchimp's email template customization, including editing, creating, importing templates, and managing audience lists. it also explains audience building features like signup forms, form builders, and customizable landing pages for adding and managing email addresses.", 'chapters': [{'end': 4798.736, 'start': 4542.055, 'title': 'Mailchimp email template customization', 'summary': 'Explains how to customize email templates in mailchimp, including editing existing templates, creating new ones, importing templates, and managing audience lists and contacts.', 'duration': 256.681, 'highlights': ['Customizing email templates MailChimp allows users to edit existing templates, create new ones, import templates, and customize layouts, themes, and templates from scratch.', 'Template flexibility and control Users have full control and flexibility in designing and messaging the selected email template, including selecting and customizing different elements such as social blocks.', 'Testing and preview options Users can preview and test the customized email templates by entering preview mode or sending a test email to see how the email looks when received.', 'Audience management and contacts MailChimp provides options to manage audience lists, import contacts from CSV or integrate, create different lists, add subscribers individually or by importing, and best practices for managing lists based on commonality.']}, {'end': 5095.626, 'start': 4799.116, 'title': 'Mailchimp audience building', 'summary': "Discusses mailchimp's features like signup forms, form builders, and landing pages, allowing users to easily build their audience by adding email addresses to their mailchimp account and creating customizable landing pages and forms.", 'duration': 296.51, 'highlights': ["MailChimp's signup forms feature allows users to easily build their audience by adding email addresses to their account. The signup forms feature in MailChimp enables users to embed different customizable forms, pop-ups, and landing pages, facilitating the addition of email addresses to their account for future email use.", 'The form builder and integration options in MailChimp provide users with the flexibility to customize and integrate forms with their website, helping to grow their subscriber list. MailChimp offers form builder and integration options, such as the ability to customize forms with different fields and integrate with platforms like Wufoo or Squarespace, enabling users to grow their subscriber list by adding customized forms to their website.', "MailChimp's landing page feature allows users to create customizable pages to collect email addresses and easily integrate them into their website. MailChimp's landing page feature enables users to create customizable pages for collecting email addresses, which can be seamlessly integrated into their website, providing options to customize the page design and add specific URLs and page titles."]}], 'duration': 553.571, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is4542055.jpg', 'highlights': ['Customizing email templates MailChimp allows users to edit existing templates, create new ones, import templates, and customize layouts, themes, and templates from scratch.', 'Audience management and contacts MailChimp provides options to manage audience lists, import contacts from CSV or integrate, create different lists, add subscribers individually or by importing, and best practices for managing lists based on commonality.', 'Template flexibility and control Users have full control and flexibility in designing and messaging the selected email template, including selecting and customizing different elements such as social blocks.', 'The form builder and integration options in MailChimp provide users with the flexibility to customize and integrate forms with their website, helping to grow their subscriber list.', "MailChimp's signup forms feature allows users to easily build their audience by adding email addresses to their account. The signup forms feature in MailChimp enables users to embed different customizable forms, pop-ups, and landing pages, facilitating the addition of email addresses to their account for future email use.", "MailChimp's landing page feature allows users to create customizable pages to collect email addresses and easily integrate them into their website. MailChimp's landing page feature enables users to create customizable pages for collecting email addresses, which can be seamlessly integrated into their website, providing options to customize the page design and add specific URLs and page titles.", 'Testing and preview options Users can preview and test the customized email templates by entering preview mode or sending a test email to see how the email looks when received.']}, {'end': 5895.507, 'segs': [{'end': 5138.379, 'src': 'embed', 'start': 5095.626, 'weight': 0, 'content': [{'end': 5103.668, 'text': 'okay. so if you have an e-commerce store, you can certainly add your products and then those products can be used on your landing page or email templates.', 'start': 5095.626, 'duration': 8.042}, {'end': 5105.369, 'text': 'You have something called a Giphy.', 'start': 5104.028, 'duration': 1.341}, {'end': 5111.135, 'text': 'You can insert these into any of your emails, make it fun, exciting, engaging.', 'start': 5105.75, 'duration': 5.385}, {'end': 5112.576, 'text': 'Here you have Instagram.', 'start': 5111.155, 'duration': 1.421}, {'end': 5117.861, 'text': 'So what you can do is you can integrate any one of your Instagram accounts.', 'start': 5112.796, 'duration': 5.065}, {'end': 5124.788, 'text': 'If you have multiple accounts or if you have one Instagram account, you can integrate that one Instagram account in with your MailChimp account.', 'start': 5118.222, 'duration': 6.566}, {'end': 5129.012, 'text': "And when you do that, it's going to pull in all the images that you've had on Instagram.", 'start': 5124.948, 'duration': 4.064}, {'end': 5131.494, 'text': 'then you have an opportunity here just to add a logo.', 'start': 5129.352, 'duration': 2.142}, {'end': 5136.118, 'text': 'okay, so you can use any your instagram images within your emails.', 'start': 5131.494, 'duration': 4.624}, {'end': 5138.379, 'text': 'use one of these cool giphys again.', 'start': 5136.118, 'duration': 2.261}], 'summary': 'E-commerce store can integrate products, giphy, and instagram images into emails and landing pages.', 'duration': 42.753, 'max_score': 5095.626, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is5095626.jpg'}, {'end': 5207.143, 'src': 'embed', 'start': 5180.466, 'weight': 6, 'content': [{'end': 5190.955, 'text': "Okay, so for example, if I sent out an email here in April, and this is April of 2019, I could see how many total subscribers I've had.", 'start': 5180.466, 'duration': 10.489}, {'end': 5198.2, 'text': 'Now, along with the number of subscribers you have, You have what we call open rate and click-through rate.', 'start': 5191.255, 'duration': 6.945}, {'end': 5207.143, 'text': 'Now, we explained a lot of the reporting and the specific email metrics in another recording that we did last week.', 'start': 5198.52, 'duration': 8.623}], 'summary': 'In april 2019, email tracking revealed total subscribers, open rate, and click-through rate.', 'duration': 26.677, 'max_score': 5180.466, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is5180466.jpg'}, {'end': 5438.53, 'src': 'embed', 'start': 5406.41, 'weight': 1, 'content': [{'end': 5408.291, 'text': 'And Mailchimp even takes that a step further.', 'start': 5406.41, 'duration': 1.881}, {'end': 5412.394, 'text': "They'll even show you what the industry average is for your particular industry.", 'start': 5408.391, 'duration': 4.003}, {'end': 5414.415, 'text': 'And in this case, for education and training.', 'start': 5412.474, 'duration': 1.941}, {'end': 5419.839, 'text': 'So we did better than the industry average for both the open rate and for the click through rate.', 'start': 5414.615, 'duration': 5.224}, {'end': 5421.74, 'text': 'So we could see some other specifics.', 'start': 5420.059, 'duration': 1.681}, {'end': 5424.362, 'text': 'We could see the raw numbers of opens, clicks.', 'start': 5421.8, 'duration': 2.562}, {'end': 5429.925, 'text': "how many people bounced, meaning the email address wasn't valid anymore, and so MailChimp does a good job.", 'start': 5424.762, 'duration': 5.163}, {'end': 5438.53, 'text': "of any email that actually bounces, it'll be scrubbed and removed from your list, and then here you can see 347 unsubscribed.", 'start': 5429.925, 'duration': 8.605}], 'summary': 'Mailchimp provides industry average and specific email metrics, with 347 unsubscribed.', 'duration': 32.12, 'max_score': 5406.41, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is5406410.jpg'}, {'end': 5542.361, 'src': 'embed', 'start': 5512.919, 'weight': 2, 'content': [{'end': 5517.242, 'text': 'So here you can see we have UTM tracking appended to our links.', 'start': 5512.919, 'duration': 4.323}, {'end': 5520.905, 'text': 'And let me just go into detail on that for just a minute.', 'start': 5517.422, 'duration': 3.483}, {'end': 5526.089, 'text': 'So MailChimp again gives us nice data on open and click-through rates.', 'start': 5521.225, 'duration': 4.864}, {'end': 5531.553, 'text': "But when we send out an email and people actually do click on one of these links, they're going to go to our website.", 'start': 5526.309, 'duration': 5.244}, {'end': 5535.076, 'text': 'And from there, Google Analytics is going to take over on the tracking.', 'start': 5531.633, 'duration': 3.443}, {'end': 5536.957, 'text': 'So this is as far as MailChimp goes.', 'start': 5535.336, 'duration': 1.621}, {'end': 5542.361, 'text': 'So we want to be able to bridge the gap between MailChimp reporting and Google Analytics.', 'start': 5536.977, 'duration': 5.384}], 'summary': 'Utm tracking used to bridge mailchimp and google analytics for link tracking.', 'duration': 29.442, 'max_score': 5512.919, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is5512919.jpg'}, {'end': 5849.355, 'src': 'embed', 'start': 5799.105, 'weight': 3, 'content': [{'end': 5806.446, 'text': "So if you integrate your Twitter account or your Facebook account, you'll be able to integrate that email in with your Twitter.", 'start': 5799.105, 'duration': 7.341}, {'end': 5812.368, 'text': "And then from there, I'll be able to see, you know, tweets or how many likes, for example.", 'start': 5806.846, 'duration': 5.522}, {'end': 5817.769, 'text': 'And to top it off, I can see how many people from around the world clicked on the email.', 'start': 5812.708, 'duration': 5.061}, {'end': 5821.45, 'text': "So that's reporting in a nutshell on MailChimp.", 'start': 5817.989, 'duration': 3.461}, {'end': 5824.653, 'text': 'reports are fairly easy to look at.', 'start': 5821.75, 'duration': 2.903}, {'end': 5829.478, 'text': 'you know all sorts of other information, like links, specifically links.', 'start': 5824.653, 'duration': 4.825}, {'end': 5830.96, 'text': 'you can look at social.', 'start': 5829.478, 'duration': 1.482}, {'end': 5836.546, 'text': 'so if i click on the social tab here, if i integrated my social, i can look at social reporting.', 'start': 5830.96, 'duration': 5.586}, {'end': 5844.334, 'text': 'likewise, for e-commerce and notice analytics 360, i can integrate google analytics in with mailchimp if i want to.', 'start': 5836.546, 'duration': 7.788}, {'end': 5848.075, 'text': 'so i have all sorts of options on my reporting.', 'start': 5844.634, 'duration': 3.441}, {'end': 5849.355, 'text': "so that's it for mailchimp.", 'start': 5848.075, 'duration': 1.28}], 'summary': 'Mailchimp integrates with twitter, facebook, and google analytics for comprehensive reporting on email, social, and e-commerce metrics.', 'duration': 50.25, 'max_score': 5799.105, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is5799105.jpg'}], 'start': 5095.626, 'title': 'Mailchimp integration and reporting', 'summary': 'Discusses integrating e-commerce products, instagram, and giphy into mailchimp for engaging content, and covers in-depth reporting, metrics such as open rates and click-through rates, utm tracking, and google analytics integration for audience insights.', 'chapters': [{'end': 5138.379, 'start': 5095.626, 'title': 'Mailchimp integration for e-commerce', 'summary': 'Discusses how e-commerce store owners can integrate their products, instagram accounts, and giphy into their mailchimp account to enhance email templates and landing pages, allowing for engaging and fun content creation.', 'duration': 42.753, 'highlights': ['E-commerce store owners can integrate their products, Instagram accounts, and Giphy into MailChimp for enhancing email templates and landing pages, promoting engaging content creation.', 'Instagram integration allows users to pull in all the images from their Instagram account into MailChimp, enabling seamless use of Instagram images within emails.', 'Giphy integration in MailChimp enables users to insert fun and engaging Giphys into their emails, enhancing the overall email content.']}, {'end': 5895.507, 'start': 5138.379, 'title': 'Mailchimp reporting and analysis', 'summary': 'Covers the process of building audience lists and sending emails in mailchimp, with a focus on reporting and detailed metrics, including open rates, click-through rates, industry averages, utm tracking, and integrating google analytics for comprehensive analysis, providing insights into audience behavior and engagement.', 'duration': 757.128, 'highlights': ['MailChimp provides detailed reporting on open rates, click-through rates, and industry averages, allowing users to assess the performance of their emails. MailChimp offers insights into open rates, click-through rates, and industry averages, enabling users to evaluate the effectiveness of their email campaigns.', 'Explanation of open rate and click-through rate metrics, including specific examples such as a 14% open rate and a 1.4% click-through rate, with detailed calculations and analysis. Detailed explanation of open rate and click-through rate metrics, with specific examples and calculations, providing a clear understanding of the performance metrics.', "Guidance on UTM tracking for bridging the gap between MailChimp reporting and Google Analytics, enabling comprehensive analysis of audience behavior and conversion rates. Explanation of UTM tracking's role in integrating MailChimp reporting with Google Analytics for in-depth analysis of audience behavior and conversion rates.", "Insights into social performance integration and global audience engagement tracking, demonstrating the comprehensive reporting capabilities of MailChimp. Explanation of social performance integration and global audience engagement tracking, showcasing MailChimp's comprehensive reporting features.", "Overview of MailChimp's reporting options, including social reporting, e-commerce tracking, and integration with Google Analytics, providing a holistic view of performance metrics. Summary of MailChimp's reporting options, encompassing social reporting, e-commerce tracking, and Google Analytics integration, offering a comprehensive overview of performance metrics."]}], 'duration': 799.881, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is5095626.jpg', 'highlights': ['E-commerce store owners can integrate their products, Instagram accounts, and Giphy into MailChimp for enhancing email templates and landing pages, promoting engaging content creation.', 'MailChimp provides detailed reporting on open rates, click-through rates, and industry averages, allowing users to assess the performance of their emails.', 'Guidance on UTM tracking for bridging the gap between MailChimp reporting and Google Analytics, enabling comprehensive analysis of audience behavior and conversion rates.', 'Insights into social performance integration and global audience engagement tracking, demonstrating the comprehensive reporting capabilities of MailChimp.', 'Instagram integration allows users to pull in all the images from their Instagram account into MailChimp, enabling seamless use of Instagram images within emails.', 'Giphy integration in MailChimp enables users to insert fun and engaging Giphys into their emails, enhancing the overall email content.', 'Explanation of open rate and click-through rate metrics, including specific examples such as a 14% open rate and a 1.4% click-through rate, with detailed calculations and analysis.', "Overview of MailChimp's reporting options, including social reporting, e-commerce tracking, and integration with Google Analytics, providing a holistic view of performance metrics."]}, {'end': 6464.823, 'segs': [{'end': 6008.875, 'src': 'embed', 'start': 5983.62, 'weight': 0, 'content': [{'end': 5989.123, 'text': 'so we have to understand the intricacies of how email marketing works.', 'start': 5983.62, 'duration': 5.503}, {'end': 5997.266, 'text': "so you're going to be asked some questions, and really the first question here is what's the difference between a hard and a soft bounce email?", 'start': 5989.123, 'duration': 8.143}, {'end': 6002.189, 'text': "so if you're a digital marketer, you're in charge of sending out Lots of emails.", 'start': 5997.266, 'duration': 4.923}, {'end': 6008.875, 'text': "Let's just say thousands or I mean it could be in the hundreds of thousands of emails You're gonna get some bounces,", 'start': 6002.289, 'duration': 6.586}], 'summary': 'Understanding email marketing intricacies including hard and soft bounce differences when sending out thousands of emails.', 'duration': 25.255, 'max_score': 5983.62, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is5983620.jpg'}, {'end': 6250.699, 'src': 'embed', 'start': 6216.776, 'weight': 3, 'content': [{'end': 6218.738, 'text': 'that way you can personalize the email.', 'start': 6216.776, 'duration': 1.962}, {'end': 6222.361, 'text': 'if an email is personalized, the chances of somebody clicking on it are gonna be greater.', 'start': 6218.738, 'duration': 3.623}, {'end': 6224.182, 'text': 'and then A-B test your emails.', 'start': 6222.361, 'duration': 1.821}, {'end': 6232.467, 'text': 'And when we say A-B test, you know you could send out the same email twice, except one segment is going to say get one version of the email.', 'start': 6224.562, 'duration': 7.905}, {'end': 6234.689, 'text': 'the other segment is going to get another version of the email.', 'start': 6232.467, 'duration': 2.222}, {'end': 6237.51, 'text': 'And what are the different versions? Maybe the subject line.', 'start': 6234.849, 'duration': 2.661}, {'end': 6241.673, 'text': 'So the subject line is different on version A versus version B.', 'start': 6237.731, 'duration': 3.942}, {'end': 6243.334, 'text': 'Or maybe the call to action is different.', 'start': 6241.673, 'duration': 1.661}, {'end': 6250.699, 'text': 'So you always want to send out different versions of the same email to a different segmented audience.', 'start': 6243.354, 'duration': 7.345}], 'summary': 'Personalized emails increase click rates. a-b test different versions for better performance.', 'duration': 33.923, 'max_score': 6216.776, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is6216776.jpg'}, {'end': 6432.668, 'src': 'embed', 'start': 6403.447, 'weight': 2, 'content': [{'end': 6410.975, 'text': "You got to pick and choose your images carefully, especially if you're sending to an international audience because images can be misconstrued.", 'start': 6403.447, 'duration': 7.528}, {'end': 6416, 'text': 'And just like we mentioned with the click-through rate, you always want to have a clear CTA.', 'start': 6411.355, 'duration': 4.645}, {'end': 6424.024, 'text': 'always make sure you have a cta in a visible position, because most people are going to look at that email in a mobile phone.', 'start': 6416.4, 'duration': 7.624}, {'end': 6432.668, 'text': 'okay, and then always make sure you include your contact information in the newsletter so somebody knows where to find you, how to contact you,', 'start': 6424.024, 'duration': 8.644}], 'summary': 'Choose images carefully, provide clear cta, and include contact information in newsletters for international audience and mobile users.', 'duration': 29.221, 'max_score': 6403.447, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is6403447.jpg'}], 'start': 5895.507, 'title': 'Email marketing fundamentals and best practices', 'summary': 'Covers email marketing basics, such as hard and soft bounce differences, and emphasizes the importance of understanding email intricacies. additionally, it discusses best practices for boosting email click-through rates, focusing on compelling subject lines, mobile-friendly content, image usage, and personalized email segmentation to inform and engage the target audience.', 'chapters': [{'end': 6099.603, 'start': 5895.507, 'title': 'Email marketing basics & hard vs. soft bounce', 'summary': 'Covers the basics of email marketing, including the difference between hard and soft bounce emails, and the importance of understanding email intricacies for digital marketers.', 'duration': 204.096, 'highlights': ["The difference between hard and soft bounce emails is explained, with soft bounce indicating that the email reached the recipient's mail server but bounced back, while hard bounce is when the email has been permanently rejected. Soft bounce indicates that the email reached the recipient's mail server but bounced back, possibly due to reasons like the inbox being full or the recipient server being down. Hard bounce, on the other hand, occurs when the email has been permanently rejected, such as when the account is no longer valid or the email has been blacklisted as spam.", 'Understanding the intricacies of email marketing is emphasized, especially for digital marketers who are responsible for sending out large volumes of emails, as it is crucial to grasp the reasons behind bounces and email deliverability issues. Digital marketers, who are responsible for sending out large volumes of emails, should understand the intricacies of email marketing, including reasons behind bounces and email deliverability issues, as it is crucial for ensuring the effectiveness of email campaigns.', 'Email marketing basics, such as the importance of comprehending email intricacies and the difference between hard and soft bounce emails, are covered in the chapter, providing valuable insights for marketers aiming to optimize their email campaigns. The chapter provides valuable insights on email marketing basics, including the importance of comprehending email intricacies and the difference between hard and soft bounce emails, which are crucial for marketers aiming to optimize their email campaigns.']}, {'end': 6464.823, 'start': 6099.623, 'title': 'Email marketing best practices', 'summary': 'Discusses best practices for improving email click-through rate, including creating compelling subject lines, mobile-friendly content, effective use of images, and segmenting and personalizing emails, with a focus on newsletters as a way to inform customers and establish relationships with the target audience.', 'duration': 365.2, 'highlights': ['Newsletters are a great way to inform and establish relationships with the target audience, with a focus on educating and promoting products, along with creating interesting subject lines. Newsletters are emphasized as a means to inform and establish relationships with the audience, focusing on educating about products and maintaining a balance between educational and promotional content, as well as creating compelling subject lines.', 'Creating compelling subject lines, mobile-friendly content, and effective use of images are essential for improving email click-through rates. Emphasizes the importance of creating compelling subject lines, mobile-friendly content, and using compelling images to improve email click-through rates.', 'Segmenting and personalizing emails, along with A-B testing, are crucial for optimizing email marketing effectiveness and determining the most engaging content. Stresses the significance of segmenting and personalizing emails, as well as conducting A-B testing to optimize email marketing effectiveness and identify the most engaging content.']}], 'duration': 569.316, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is5895507.jpg', 'highlights': ['Understanding email intricacies is crucial for digital marketers sending large volumes of emails.', 'Email marketing basics, including hard and soft bounce differences, provide valuable insights for optimizing campaigns.', 'Creating compelling subject lines, mobile-friendly content, and effective image usage are essential for improving click-through rates.', 'Segmenting, personalizing emails, and A-B testing are crucial for optimizing email marketing effectiveness.']}, {'end': 7317.859, 'segs': [{'end': 6506.897, 'src': 'embed', 'start': 6481.289, 'weight': 0, 'content': [{'end': 6486.131, 'text': 'So for those of you that remember what that is, go ahead and put that in the comment section below.', 'start': 6481.289, 'duration': 4.842}, {'end': 6488.232, 'text': "It's just a little pop quiz for you.", 'start': 6486.391, 'duration': 1.841}, {'end': 6490.012, 'text': 'If anybody remembers, click the rate.', 'start': 6488.492, 'duration': 1.52}, {'end': 6491.472, 'text': "But let's take a look at open rate.", 'start': 6490.052, 'duration': 1.42}, {'end': 6497.134, 'text': 'So open rate is the percentage of the total number of recipients who actually open the email.', 'start': 6491.713, 'duration': 5.421}, {'end': 6502.616, 'text': 'So if you send it to X amount of people, how many people opened it? That would be the open rate.', 'start': 6497.274, 'duration': 5.342}, {'end': 6506.897, 'text': "So how many people open it? But you're going to take out the people who bounced it.", 'start': 6502.836, 'duration': 4.061}], 'summary': 'Open rate measures the percentage of recipients who open the email, excluding bounces.', 'duration': 25.608, 'max_score': 6481.289, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is6481289.jpg'}, {'end': 6551.413, 'src': 'embed', 'start': 6520.167, 'weight': 1, 'content': [{'end': 6521.749, 'text': 'then it would be a 20 percent open rate.', 'start': 6520.167, 'duration': 1.582}, {'end': 6524.211, 'text': 'Click through rate and pop quiz.', 'start': 6522.069, 'duration': 2.142}, {'end': 6529.797, 'text': "It's just how many people actually clicked on any of the links in your email.", 'start': 6524.411, 'duration': 5.386}, {'end': 6532.92, 'text': "And that's just divided by the number of emails you've sent out.", 'start': 6530.037, 'duration': 2.883}, {'end': 6534.181, 'text': 'The response rate.', 'start': 6533.18, 'duration': 1.001}, {'end': 6543.167, 'text': 'Okay, so response rate is the percentage of the total recipients who clicked on the link of your email complaint and actually completed an action.', 'start': 6534.441, 'duration': 8.726}, {'end': 6548.531, 'text': 'So what is that action? Well, it could be downloading something, watching something, purchasing something.', 'start': 6543.428, 'duration': 5.103}, {'end': 6551.413, 'text': "So that's the response rate, similar to conversion rate.", 'start': 6548.752, 'duration': 2.661}], 'summary': 'Email metrics include an open rate of 20%, click through rate, and response rate based on recipient actions.', 'duration': 31.246, 'max_score': 6520.167, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is6520167.jpg'}, {'end': 6624.557, 'src': 'embed', 'start': 6577.54, 'weight': 2, 'content': [{'end': 6586.026, 'text': 'And then a forward rate is simply the forward rate refers to the rate at which your subscribers share your email with others, friends, family, etc.', 'start': 6577.54, 'duration': 8.486}, {'end': 6588.787, 'text': 'And you may have that as a call to action in your email.', 'start': 6586.066, 'duration': 2.721}, {'end': 6590.308, 'text': "In fact, that's a best practice.", 'start': 6588.907, 'duration': 1.401}, {'end': 6595.872, 'text': "So it's just the number of clicks on a share divided by the total number of delivered emails.", 'start': 6590.548, 'duration': 5.324}, {'end': 6598.754, 'text': "And you're going to multiply that by 100 to get the percentage.", 'start': 6596.132, 'duration': 2.622}, {'end': 6603.597, 'text': 'And so most email marketing platforms do measure forward rate.', 'start': 6599.034, 'duration': 4.563}, {'end': 6607.801, 'text': "Okay, let's take a look at how to recapture inactive customers.", 'start': 6603.837, 'duration': 3.964}, {'end': 6612.285, 'text': 'What you wanna do here is re-engage subscribers with gamification.', 'start': 6608.021, 'duration': 4.264}, {'end': 6622.075, 'text': 'Opt for subject lines like we have been missing you or did we do something wrong? You wanna run a poll or a competition to re-engage the subscribers.', 'start': 6612.666, 'duration': 9.409}, {'end': 6624.557, 'text': 'Again, trying to get people involved.', 'start': 6622.415, 'duration': 2.142}], 'summary': 'Forward rate measures the share of email clicks, typically calculated as clicks on share divided by total delivered emails multiplied by 100. platforms measure this rate. to recapture inactive customers, consider re-engaging subscribers with gamification and compelling subject lines.', 'duration': 47.017, 'max_score': 6577.54, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is6577540.jpg'}, {'end': 6716.373, 'src': 'embed', 'start': 6689.769, 'weight': 4, 'content': [{'end': 6693.472, 'text': 'So what are the different ways to segment buyer personas?', 'start': 6689.769, 'duration': 3.703}, {'end': 6698.496, 'text': "So again, when we talk about segmentation, we're talking about taking a smaller piece of the entire pie.", 'start': 6693.492, 'duration': 5.004}, {'end': 6703.02, 'text': "what's one way to break up that pie, if you will, by geography.", 'start': 6699.136, 'duration': 3.884}, {'end': 6711.128, 'text': 'okay, so, with geography you could target your audience based on that area, and it could not necessarily have to be by a part of the country.', 'start': 6703.02, 'duration': 8.108}, {'end': 6716.373, 'text': 'it could be all the way down to the province, the state, the actual city, the county.', 'start': 6711.128, 'duration': 5.245}], 'summary': 'Segmenting buyer personas by geography allows targeting based on specific areas, from province to city.', 'duration': 26.604, 'max_score': 6689.769, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is6689769.jpg'}, {'end': 6775.021, 'src': 'embed', 'start': 6748.084, 'weight': 5, 'content': [{'end': 6753.147, 'text': 'So breaking it out by geography helps you understand where your audience lives.', 'start': 6748.084, 'duration': 5.063}, {'end': 6762.953, 'text': 'You also have demographic segmentation, and this is simply just age, education, income, gender where people work, nationality,', 'start': 6753.447, 'duration': 9.506}, {'end': 6765.295, 'text': "anything that's going to identify that user.", 'start': 6762.953, 'duration': 2.342}, {'end': 6768.377, 'text': 'So this is the best way to segment.', 'start': 6765.615, 'duration': 2.762}, {'end': 6775.021, 'text': "If you know who your audience is by income or gender, I mean, you're talking to a group of like-minded people.", 'start': 6768.417, 'duration': 6.604}], 'summary': 'Geographic and demographic segmentation helps understand audience for targeted communication.', 'duration': 26.937, 'max_score': 6748.084, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is6748084.jpg'}, {'end': 7009.594, 'src': 'embed', 'start': 6985.844, 'weight': 6, 'content': [{'end': 6993.631, 'text': 'So simply A-B testing when it comes to email marketing is just a method to analyze which of the two email campaign strategies is most effective.', 'start': 6985.844, 'duration': 7.787}, {'end': 6996.312, 'text': "Now, you're going to do it based on open rate.", 'start': 6994.251, 'duration': 2.061}, {'end': 6997.593, 'text': 'You can do it based on click rate.', 'start': 6996.332, 'duration': 1.261}, {'end': 6999.214, 'text': 'You can do it based on response rate.', 'start': 6997.613, 'duration': 1.601}, {'end': 7006.238, 'text': "And remember, you're putting one version of the email against another version, whether that be the subject line, whether it be the content,", 'start': 6999.494, 'duration': 6.744}, {'end': 7007.459, 'text': 'call to action whatever.', 'start': 7006.238, 'duration': 1.221}, {'end': 7009.594, 'text': "So that's ideally what you're trying to do.", 'start': 7007.952, 'duration': 1.642}], 'summary': 'A-b testing compares email campaign strategies based on open, click, or response rate to determine effectiveness.', 'duration': 23.75, 'max_score': 6985.844, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is6985844.jpg'}, {'end': 7102.023, 'src': 'embed', 'start': 7078.292, 'weight': 7, 'content': [{'end': 7084.654, 'text': 'So most email marketing platforms like MailChimp or Constant Contact measure spam.', 'start': 7078.292, 'duration': 6.362}, {'end': 7088.755, 'text': 'So some of the important ways to prevent this is, hey, improve your open rate.', 'start': 7084.854, 'duration': 3.901}, {'end': 7094.456, 'text': 'Remember, going back to the first question, second question, you want to have really good subject lines here.', 'start': 7088.935, 'duration': 5.521}, {'end': 7096.638, 'text': 'And you want to segment your audience.', 'start': 7094.996, 'duration': 1.642}, {'end': 7102.023, 'text': "So if you know who you're talking to and you have a cool subject line that's going to get somebody to react and open,", 'start': 7096.678, 'duration': 5.345}], 'summary': 'Email marketing platforms measure spam. improve open rate, use good subject lines, and segment your audience to prevent it.', 'duration': 23.731, 'max_score': 7078.292, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is7078292.jpg'}, {'end': 7241.659, 'src': 'embed', 'start': 7212.673, 'weight': 8, 'content': [{'end': 7215.253, 'text': 'So opt for title case subject lines.', 'start': 7212.673, 'duration': 2.58}, {'end': 7222.375, 'text': 'So instead of making it grammatical, for example, you want to keep your subject lines short and to the point.', 'start': 7215.933, 'duration': 6.442}, {'end': 7225.375, 'text': "Remember, you want to say something that's going to draw somebody's attention.", 'start': 7222.615, 'duration': 2.76}, {'end': 7229.616, 'text': "If you make it long and drawn out and boring, then people aren't going to open it.", 'start': 7225.395, 'duration': 4.221}, {'end': 7233.137, 'text': 'Develop a sense of urgency like, hey, we got 50% off through Friday.', 'start': 7229.816, 'duration': 3.321}, {'end': 7237.618, 'text': "so that's a little sense of urgency.", 'start': 7235.117, 'duration': 2.501}, {'end': 7241.659, 'text': "so people know hey, if it's thursday, i better open this email and check it out.", 'start': 7237.618, 'duration': 4.041}], 'summary': "Use title case, short and urgent subject lines to draw attention, e.g. '50% off through friday'.", 'duration': 28.986, 'max_score': 7212.673, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is7212673.jpg'}], 'start': 6465.143, 'title': 'Email marketing metrics, strategies, and best practices', 'summary': 'Covers email marketing metrics such as open rate, click through rate, response rate, and forward rate, alongside strategies for customer re-engagement, audience segmentation including geographic, demographic, and behavioral segmentation, a/b testing, preventing emails from going to spam, and best practices for email subject lines.', 'chapters': [{'end': 6747.724, 'start': 6465.143, 'title': 'Email marketing metrics and customer engagement', 'summary': 'Discusses email marketing metrics including open rate, click through rate, response rate, and forward rate, with examples and best practices, and provides strategies for customer re-engagement and audience segmentation.', 'duration': 282.581, 'highlights': ['Open rate is the percentage of recipients who opened the email, excluding bounced emails, with an example of 20% open rate when 20 out of 100 recipients opened the email. Open rate is a key email marketing metric, calculated as the percentage of recipients who opened the email, excluding bounced emails, as illustrated by the example of 20% open rate when 20 out of 100 recipients opened the email.', 'Response rate is the percentage of recipients who clicked on the link in the email and completed an action, with an example of a 1% response rate when one out of 20 recipients made a purchase. Response rate is a crucial metric measuring the percentage of recipients who clicked on the link in the email and completed an action, illustrated by the example of a 1% response rate when one out of 20 recipients made a purchase.', "Forward rate measures the rate at which subscribers share the email with others, and it's calculated as the number of clicks on a share divided by the total number of delivered emails, often included as a call to action in emails and commonly measured by email marketing platforms. Forward rate is a significant metric measuring the rate at which subscribers share the email with others, calculated as the number of clicks on a share divided by the total number of delivered emails, often included as a call to action in emails and commonly measured by email marketing platforms.", 'Strategies for re-engaging inactive customers include gamification, personalized emails, design considerations, consistent scheduling, and seeking feedback to understand customer inactivity. The chapter provides various strategies for re-engaging inactive customers, encompassing gamification, personalized emails, design considerations, consistent scheduling, and seeking feedback to understand customer inactivity.', 'Segmentation strategies for buyer personas are discussed, focusing on geographic segmentation and its relevance in targeting audiences based on location and climate-specific considerations. The chapter delves into segmentation strategies for buyer personas, emphasizing geographic segmentation and its relevance in targeting audiences based on location and climate-specific considerations.']}, {'end': 7317.859, 'start': 6748.084, 'title': 'Email marketing strategies and best practices', 'summary': 'Explores segmentation strategies including geographic, demographic, and behavioral segmentation, a/b testing, preventing emails from getting into spam, and best practices for email subject lines. it emphasizes the importance of segmenting emails based on audience behavior, demographic factors, and geographic location to optimize messaging and engagement.', 'duration': 569.775, 'highlights': ['Segmentation strategies including geographic, demographic, and behavioral segmentation are crucial for optimizing messaging and engagement. The chapter emphasizes the importance of segmenting emails based on audience behavior, demographic factors, and geographic location to optimize messaging and engagement.', 'A/B testing in email marketing allows the analysis of the effectiveness of different email campaign strategies based on open rate, click rate, and response rate. A/B testing in email marketing allows the analysis of the effectiveness of different email campaign strategies based on open rate, click rate, and response rate.', "Preventing emails from getting into spam involves improving open rates, segmenting the audience, customizing 'from' addresses, including unsubscribe links, optimizing emails for different devices, and ensuring professional content. Preventing emails from getting into spam involves improving open rates, segmenting the audience, customizing 'from' addresses, including unsubscribe links, optimizing emails for different devices, and ensuring professional content.", 'Best practices for email subject lines include using numbers, emojis, personalization, title case, creating a sense of urgency, keeping the subject lines short and to the point, and avoiding grammatical mistakes. Best practices for email subject lines include using numbers, emojis, personalization, title case, creating a sense of urgency, keeping the subject lines short and to the point, and avoiding grammatical mistakes.']}], 'duration': 852.716, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/2yX3Fh7j7is/pics/2yX3Fh7j7is6465143.jpg', 'highlights': ['Open rate is the percentage of recipients who opened the email, excluding bounced emails, with an example of 20% open rate when 20 out of 100 recipients opened the email.', 'Response rate is the percentage of recipients who clicked on the link in the email and completed an action, with an example of a 1% response rate when one out of 20 recipients made a purchase.', "Forward rate measures the rate at which subscribers share the email with others, and it's calculated as the number of clicks on a share divided by the total number of delivered emails, often included as a call to action in emails and commonly measured by email marketing platforms.", 'Strategies for re-engaging inactive customers include gamification, personalized emails, design considerations, consistent scheduling, and seeking feedback to understand customer inactivity.', 'Segmentation strategies for buyer personas are discussed, focusing on geographic segmentation and its relevance in targeting audiences based on location and climate-specific considerations.', 'Segmentation strategies including geographic, demographic, and behavioral segmentation are crucial for optimizing messaging and engagement.', 'A/B testing in email marketing allows the analysis of the effectiveness of different email campaign strategies based on open rate, click rate, and response rate.', "Preventing emails from getting into spam involves improving open rates, segmenting the audience, customizing 'from' addresses, including unsubscribe links, optimizing emails for different devices, and ensuring professional content.", 'Best practices for email subject lines include using numbers, emojis, personalization, title case, creating a sense of urgency, keeping the subject lines short and to the point, and avoiding grammatical mistakes.']}], 'highlights': ['Personalized subject lines found to increase open rates by up to 50%', 'Email marketing educates customers on how the brand can solve their problems, leading to increased awareness', 'Sending relevant emails to customers in the consideration stage can significantly influence their purchasing decisions', 'Steps to set up an email campaign in MailChimp', 'A-B testing is essential in email marketing to improve open rates and click-through rates, resulting in more website visitors and sales', "The company's newsletter reached 98,000 recipients with a 15-16% open rate and 1.6% click rate", 'E-commerce store owners can integrate their products, Instagram accounts, and Giphy into MailChimp for enhancing email templates and landing pages, promoting engaging content creation', 'Understanding email intricacies is crucial for digital marketers sending large volumes of emails', 'Open rate is the percentage of recipients who opened the email, excluding bounced emails, with an example of 20% open rate when 20 out of 100 recipients opened the email', 'Response rate is the percentage of recipients who clicked on the link in the email and completed an action, with an example of a 1% response rate when one out of 20 recipients made a purchase']}