title
Google Shopping Ads Tutorial 2021 (Step By Step For Beginners)

description
Want to learn how to create google shopping ads for your ecommerce or dropshipping website? In this video, ill show you step by step on how to import products from your wordpress website and import them go the google merchant center. Than i will show you how to display your products for free, than we will go and make a google shopping ad. Its really simple and takes a few minutes to get started Watch The NEW 2020 Elementor eCommerce Tutorial here: https://www.youtube.com/watch?v=ai4A7s27iDI IMPORTANT LINKS ( Also good hosting for ecommerce websites discount ) Get 70% Off Namehero Hosting (Exclusive Link) https://www.darrelwilson.com/namehero-discount Google Product Categories: https://support.google.com/merchants/answer/6324436?hl=en Flatsome eCommerce Tutorial: https://www.youtube.com/watch?time_continue=485&v=TDNGEFd-aEE&feature=emb_title Need help uploading products? Get a freelancer from fiverr: https://www.darrelwilson.com/fiverr Thanks for watching everyone, i hope this video helped you out and good luck to all you lads! Want Some Wordpress Deals And Discounts? (Updated For 2020)   How About A Discount For Wordpress Products? Get An EXCLUSIVE 70% OFF Hosting Deal For Namehero: https://www.darrelwilson.com/namehero-discount Get 70% OFF the Fastest Hosting forWordpress With Siteground: https://www.darrelwilson.com/siteground70 Get 10% OFF The Divi theme HERE: https://darrelwilson.com/divi-discount Get 10% OFF The AlidropShip Plugin: https://darrelwilson.com/alidropship (use code darrel10) Get 2 Months Of Skillshare Premium FREE: https://www.skillshare.com/r/user/darrel Looking for a Wordpress Tutorial To Get Started? (Updated For 2020) Create An Affiliate Marketing Website: https://www.youtube.com/watch?v=j5EgHukZxpk&t=4s Create A Website With Elementor: https://www.youtube.com/watch?v=536C08O1AZM&t=2275s Create A Website With Elementor PRO: https://www.youtube.com/watch?v=d9tcmqJEEu4&t=1108s Create an eCommerce Website With ELEMENTOR: https://www.youtube.com/watch?v=mDu_WyMABnA&t=567s Create An ecommerce Website with FLATSOME: https://www.youtube.com/watch?v=TDNGEFd-aEE Create A Wordpress Website With the DIVI Theme: https://www.youtube.com/watch?v=vY_19T4jCSA&t=7100s Create A Dropshipping Website With FLATSOME: https://www.youtube.com/watch?v=lUzsbwYJlo0&t=161s Want The BEST WEB HOSTING? Check out my video where I tested 16 web hosts for 60 days! (Updated For 2020) Best Web Hosting: https://www.youtube.com/watch?v=-2d0G-ixmG8&t=978s Best Cloud Web Hosting for 2020: https://www.youtube.com/watch?v=Nm453BguCNo Best Dedicated Web Hosting For 2020: https://www.youtube.com/watch?v=elFJb5xUJVA&t=651s   Wanna connect with Darrel Wilson? Join the Facebook Group! https://www.facebook.com/groups/1272972036227234/ Follow my Facebook Page! https://www.facebook.com/DarrelWilson03/ Connect With Me On Linkedin: https://www.linkedin.com/in/darrel-wilson-0435166b/ Follow me on Twitter: https://twitter.com/wpDarrel Stay up to date with wordpress topics, visit my website at https://www.darrelwilson.com Checkout my other Multilingual Wordpress Tutorial Youtube Channels! Spanish Channel: https://www.youtube.com/channel/UC1Sm53FofDOVA5T0pzyebEA Arabic Channel: https://www.youtube.com/channel/UCDxCp7gMbzmNIjUqOCu1xcg/videos Hindi Channel: https://www.youtube.com/channel/UCjTje7OJghnjEJ8d4llefQw Portuguese Channel: https://www.youtube.com/channel/UCOs-QXBdlmT0YL3I-bnyeug French Channel: https://www.youtube.com/channel/UCLEH_xAh0VxCTSq1AQBYPsg German Channel: https://www.youtube.com/channel/UCTkmZD2BCJpedWe4Hb5QVLw Want more help and news on Wordpress? Feel free to visit my website at https://www.darrelwilson.com

detail
{'title': 'Google Shopping Ads Tutorial 2021 (Step By Step For Beginners)', 'heatmap': [{'end': 229.465, 'start': 159.303, 'weight': 0.797}, {'end': 760.505, 'start': 680.974, 'weight': 0.806}, {'end': 1286.339, 'start': 1255.276, 'weight': 0.715}, {'end': 1462.423, 'start': 1410.505, 'weight': 0.778}, {'end': 1579.159, 'start': 1529.858, 'weight': 0.954}, {'end': 1622.549, 'start': 1596.25, 'weight': 0.816}, {'end': 1690.599, 'start': 1661.778, 'weight': 0.702}, {'end': 1782.835, 'start': 1752.683, 'weight': 0.84}], 'summary': 'This tutorial covers setting up google merchant center, shipping, taxes, and product data, product categories, manual uploads, creating and advertising products, google ads setup and optimization, and e-commerce advertising, providing insights and tips from a $75,000 ad spend and recommending a daily budget of $50.', 'chapters': [{'end': 345.904, 'segs': [{'end': 72.687, 'src': 'embed', 'start': 18.673, 'weight': 0, 'content': [{'end': 20.993, 'text': 'the shipping and also reviews about your products.', 'start': 18.673, 'duration': 2.32}, {'end': 25.494, 'text': 'This can lead to a lot more sales and you can also list as many products as you want.', 'start': 21.453, 'duration': 4.041}, {'end': 32.418, 'text': "This is much better than the alternative, Google AdWords, because here people can't see the product, they can't see the price,", 'start': 25.974, 'duration': 6.444}, {'end': 36.481, 'text': "they don't know all the details, and it's just a very poor way to promote your products.", 'start': 32.418, 'duration': 4.063}, {'end': 41.965, 'text': 'But to the right, you can see the product and the price and a very clear image of the product.', 'start': 36.961, 'duration': 5.004}, {'end': 49.11, 'text': 'Google display shopping ads are one of the most powerful ways on how to get more sales and traffic to your e-commerce or dropshipping website.', 'start': 42.685, 'duration': 6.425}, {'end': 52.392, 'text': "So in this video, I'm going to show you step by step on how to do it.", 'start': 49.15, 'duration': 3.242}, {'end': 53.413, 'text': "You ready? Let's go.", 'start': 52.572, 'duration': 0.841}, {'end': 56.455, 'text': "Okay, so we're going to set all this up in three simple steps.", 'start': 53.813, 'duration': 2.642}, {'end': 59.397, 'text': "Step one, we're going to create a Google merchant account.", 'start': 56.755, 'duration': 2.642}, {'end': 59.938, 'text': "It's free.", 'start': 59.477, 'duration': 0.461}, {'end': 61.178, 'text': 'Anyone out there can make one.', 'start': 60.118, 'duration': 1.06}, {'end': 65.542, 'text': "Step two, we're going to configure the settings and upload your products onto Google.", 'start': 61.679, 'duration': 3.863}, {'end': 69.785, 'text': "And step three, we're going to create the ad so people can visually see your products.", 'start': 65.942, 'duration': 3.843}, {'end': 72.687, 'text': 'Okay, so this right here is the Google Merchant Center.', 'start': 70.325, 'duration': 2.362}], 'summary': 'Google display shopping ads can boost sales and traffic to e-commerce websites. steps: create merchant account, upload products, create ad.', 'duration': 54.014, 'max_score': 18.673, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU18673.jpg'}, {'end': 229.465, 'src': 'heatmap', 'start': 159.303, 'weight': 0.797, 'content': [{'end': 163.446, 'text': 'I have agreed to the Merchant Center terms and conditions, and here I will click on Continue.', 'start': 159.303, 'duration': 4.143}, {'end': 167.447, 'text': "Okay so right here it's asking us what program best fits our objective.", 'start': 163.966, 'duration': 3.481}, {'end': 170.728, 'text': "Now for this video I'm just going to go through these two right here.", 'start': 167.927, 'duration': 2.801}, {'end': 176.05, 'text': "I'm not going to go through every single one because everyone out there on YouTube probably has a different goal for their store.", 'start': 170.808, 'duration': 5.242}, {'end': 179.331, 'text': "So here I'll select this one right here because this will display our products for free.", 'start': 176.51, 'duration': 2.821}, {'end': 181.652, 'text': 'And then here I will select shopping ads.', 'start': 179.772, 'duration': 1.88}, {'end': 183.933, 'text': 'And here I will click on continue.', 'start': 182.432, 'duration': 1.501}, {'end': 186.654, 'text': "I'll scroll to the bottom right here.", 'start': 185.454, 'duration': 1.2}, {'end': 189.71, 'text': 'and I will click on create an account.', 'start': 188.109, 'duration': 1.601}, {'end': 193.153, 'text': 'Okay, so this right here is your Google Merchant Center dashboard.', 'start': 190.591, 'duration': 2.562}, {'end': 195.255, 'text': 'Now here we have two different tasks.', 'start': 193.534, 'duration': 1.721}, {'end': 199.238, 'text': 'So we have set up shopping ads and we also have set up shopping ads across Google.', 'start': 195.295, 'duration': 3.943}, {'end': 204.283, 'text': 'Now the difference between both of these two is that this one is more passive and this one is more aggressive.', 'start': 199.719, 'duration': 4.564}, {'end': 205.804, 'text': 'But setting up both is good,', 'start': 204.343, 'duration': 1.461}, {'end': 213.43, 'text': 'because this will actually display your products passively throughout Google and this right here will actually target people to click on your ads.', 'start': 205.804, 'duration': 7.626}, {'end': 215.993, 'text': "So we're first gonna set up this one right here.", 'start': 213.49, 'duration': 2.503}, {'end': 218.721, 'text': 'So right here, click on Continue.', 'start': 216.613, 'duration': 2.108}, {'end': 227.785, 'text': "Now also, if you can't find it, or if they change this on the gear icon right here, if you click on settings, you can click on this right here,", 'start': 219.741, 'duration': 8.044}, {'end': 229.465, 'text': 'and this will actually bring you to the same page.', 'start': 227.785, 'duration': 1.68}], 'summary': 'Setting up google merchant center: selecting programs, creating account, distinguishing shopping ad options, and accessing settings.', 'duration': 70.162, 'max_score': 159.303, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU159303.jpg'}, {'end': 193.153, 'src': 'embed', 'start': 163.966, 'weight': 3, 'content': [{'end': 167.447, 'text': "Okay so right here it's asking us what program best fits our objective.", 'start': 163.966, 'duration': 3.481}, {'end': 170.728, 'text': "Now for this video I'm just going to go through these two right here.", 'start': 167.927, 'duration': 2.801}, {'end': 176.05, 'text': "I'm not going to go through every single one because everyone out there on YouTube probably has a different goal for their store.", 'start': 170.808, 'duration': 5.242}, {'end': 179.331, 'text': "So here I'll select this one right here because this will display our products for free.", 'start': 176.51, 'duration': 2.821}, {'end': 181.652, 'text': 'And then here I will select shopping ads.', 'start': 179.772, 'duration': 1.88}, {'end': 183.933, 'text': 'And here I will click on continue.', 'start': 182.432, 'duration': 1.501}, {'end': 186.654, 'text': "I'll scroll to the bottom right here.", 'start': 185.454, 'duration': 1.2}, {'end': 189.71, 'text': 'and I will click on create an account.', 'start': 188.109, 'duration': 1.601}, {'end': 193.153, 'text': 'Okay, so this right here is your Google Merchant Center dashboard.', 'start': 190.591, 'duration': 2.562}], 'summary': 'Selecting program options for displaying products and creating a google merchant center account.', 'duration': 29.187, 'max_score': 163.966, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU163966.jpg'}, {'end': 267.38, 'src': 'embed', 'start': 240.53, 'weight': 4, 'content': [{'end': 246.113, 'text': "So this is going to connect our websites with Google Merchant Center so it'll find our products a lot easier.", 'start': 240.53, 'duration': 5.583}, {'end': 249.054, 'text': 'So right here, click on provide your website URL.', 'start': 246.573, 'duration': 2.481}, {'end': 254.149, 'text': 'So go ahead and give your, or put in your website URL.', 'start': 250.6, 'duration': 3.549}, {'end': 256.616, 'text': "So I'm gonna put my e-commerce website in right here.", 'start': 254.19, 'duration': 2.426}, {'end': 262.677, 'text': "And here I'll click on save.", 'start': 261.656, 'duration': 1.021}, {'end': 267.38, 'text': "Okay, so our website is not verified and it's not claimed right now.", 'start': 263.737, 'duration': 3.643}], 'summary': 'Connecting website to google merchant center for easier product discovery, but website is currently unverified and unclaimed.', 'duration': 26.85, 'max_score': 240.53, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU240530.jpg'}], 'start': 0.269, 'title': 'Setting up google merchant center', 'summary': 'Outlines the step-by-step process of setting up the google merchant center for displaying google shopping ads, emphasizing the benefits over google adwords and the potential for increased sales and traffic to e-commerce or dropshipping websites. it also covers the process of selecting program objectives, setting up shopping ads, and connecting the website url with google merchant center, highlighting the difference between passive and aggressive ad setups.', 'chapters': [{'end': 163.446, 'start': 0.269, 'title': 'Setting up google merchant center', 'summary': 'Outlines the step-by-step process of setting up the google merchant center for displaying google shopping ads, emphasizing the benefits over google adwords and the potential for increased sales and traffic to e-commerce or dropshipping websites.', 'duration': 163.177, 'highlights': ['The Google Merchant Center allows listing of products from e-commerce websites on Google, providing a clear image, price, shipping, and reviews, potentially leading to increased sales and traffic.', 'Google Shopping ads are highlighted as one of the most powerful ways to drive sales and traffic to e-commerce or dropshipping websites, contrasting it with the limitations of Google AdWords.', 'The chapter details three simple steps to set up the Google Merchant Center: creating an account, configuring settings, and uploading products onto Google, followed by creating the ad for visual product display.', 'The speaker recommends a specific WordPress theme called Flatsum for creating an e-commerce website on WordPress, suggesting that it may encourage more product purchases.', 'The process of creating a Google Merchant account is explained, including the requirement of a Gmail account, location selection, and agreeing to terms and conditions.', 'The chapter emphasizes the simplicity of the initial setup process, reassuring viewers that settings can be changed later and allowing for the option to receive communication from Google Merchant Center.']}, {'end': 345.904, 'start': 163.966, 'title': 'Setting up google merchant center', 'summary': 'Covers the process of setting up google merchant center, selecting program objectives, setting up shopping ads, and connecting the website url with google merchant center, highlighting the difference between passive and aggressive ad setups.', 'duration': 181.938, 'highlights': ['Setting up shopping ads and shopping ads across Google', 'Connecting website URL with Google Merchant Center', 'Selecting program objectives based on store goals']}], 'duration': 345.635, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU269.jpg', 'highlights': ['Google Shopping ads drive sales and traffic to e-commerce websites, contrasting with Google AdWords limitations.', 'Google Merchant Center lists products on Google, potentially increasing sales and traffic.', 'Setting up Google Merchant Center involves creating an account, configuring settings, and uploading products.', 'Selecting program objectives based on store goals is essential for setting up shopping ads.', 'Connecting website URL with Google Merchant Center is a crucial step in the setup process.']}, {'end': 1114.316, 'segs': [{'end': 370.035, 'src': 'embed', 'start': 345.904, 'weight': 4, 'content': [{'end': 353.109, 'text': 'So your website will be connected with Google Merchant Center And you can verify this by just going back over here and clicking on verify URL.', 'start': 345.904, 'duration': 7.205}, {'end': 355.33, 'text': 'Okay, cool.', 'start': 354.81, 'duration': 0.52}, {'end': 359.512, 'text': 'So our website was verified and now we are going to claim the URL.', 'start': 355.39, 'duration': 4.122}, {'end': 361.852, 'text': 'So right here, click on claim URL.', 'start': 359.692, 'duration': 2.16}, {'end': 362.712, 'text': 'All right, awesome.', 'start': 362.072, 'duration': 0.64}, {'end': 364.993, 'text': 'So our website was verified and claimed.', 'start': 362.753, 'duration': 2.24}, {'end': 370.035, 'text': 'So basically we verified the website and we basically told Google Merchant Center that this is our website.', 'start': 365.053, 'duration': 4.982}], 'summary': 'Website verified and claimed in google merchant center.', 'duration': 24.131, 'max_score': 345.904, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU345904.jpg'}, {'end': 512.832, 'src': 'embed', 'start': 479.151, 'weight': 3, 'content': [{'end': 480.212, 'text': 'But again, it depends on you.', 'start': 479.151, 'duration': 1.061}, {'end': 483.795, 'text': "So if you're working only Monday through Friday, you will put only Monday through Friday.", 'start': 480.292, 'duration': 3.503}, {'end': 487.077, 'text': "If you are working all week, then you'll put Monday through Sunday.", 'start': 484.235, 'duration': 2.842}, {'end': 491.601, 'text': 'So it just depends on your shipping and how you want to set all that up.', 'start': 487.177, 'duration': 4.424}, {'end': 496.996, 'text': 'Scrolling down here, we have the holiday shipping cutoff.', 'start': 493.092, 'duration': 3.904}, {'end': 502.762, 'text': "So here you can select holidays where you can go ahead and say you know what's our order deadline for Easter?", 'start': 497.036, 'duration': 5.726}, {'end': 506.666, 'text': "That's weird, because we still work on Halloween, which is really unfair.", 'start': 503.323, 'duration': 3.343}, {'end': 512.832, 'text': 'You know, they should really take that off because everyone gets drunk and hungover and then we have to go to work the next day, which sucks.', 'start': 506.726, 'duration': 6.106}], 'summary': 'Set shipping days and holiday cutoffs based on working schedule and preferences.', 'duration': 33.681, 'max_score': 479.151, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU479151.jpg'}, {'end': 567.286, 'src': 'embed', 'start': 540.239, 'weight': 0, 'content': [{'end': 543.701, 'text': "So I'll just say the flat rate shipping is $4.95, something like that.", 'start': 540.239, 'duration': 3.462}, {'end': 546.584, 'text': 'Or you can select free shipping as well.', 'start': 544.722, 'duration': 1.862}, {'end': 553.068, 'text': 'You know, we can do something like, you know, free shipping by putting in zero, which qualifies us for free shipping.', 'start': 546.704, 'duration': 6.364}, {'end': 555.21, 'text': "And here I'll click on continue.", 'start': 553.769, 'duration': 1.441}, {'end': 562.125, 'text': "Now I don't know your shipping rates, so you might want to take the time to find out what your shipping rate is and then put it in there,", 'start': 556.024, 'duration': 6.101}, {'end': 564.125, 'text': "and that'll be done for shipping.", 'start': 562.125, 'duration': 2}, {'end': 567.286, 'text': "So that's how you can set up shipping rates as well, and this will display.", 'start': 564.205, 'duration': 3.081}], 'summary': 'Flat rate shipping is $4.95, free shipping option available, can qualify for free shipping by putting in zero.', 'duration': 27.047, 'max_score': 540.239, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU540239.jpg'}, {'end': 635.479, 'src': 'embed', 'start': 612.225, 'weight': 1, 'content': [{'end': 621.09, 'text': "Now, guys, I'm from America, so I can't really inform you all about if you are from Europe and if you are from Spain or if you are from South America.", 'start': 612.225, 'duration': 8.865}, {'end': 625.313, 'text': 'But luckily for us Americans, Google has it all automated now.', 'start': 621.69, 'duration': 3.623}, {'end': 631.737, 'text': "So we can just set up taxes automatically and it'll do all state by states, which is very convenient.", 'start': 625.413, 'duration': 6.324}, {'end': 635.479, 'text': 'If you are drop shipping in the United States, then I would probably recommend Google.', 'start': 632.237, 'duration': 3.242}], 'summary': 'Google automates tax setup for drop shipping in the us, ensuring state-by-state convenience.', 'duration': 23.254, 'max_score': 612.225, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU612225.jpg'}, {'end': 760.505, 'src': 'heatmap', 'start': 680.974, 'weight': 0.806, 'content': [{'end': 685.497, 'text': 'So before we had to actually set up our products one by one and it took forever.', 'start': 680.974, 'duration': 4.523}, {'end': 687.579, 'text': 'In fact, you usually have to pay someone to do it.', 'start': 685.657, 'duration': 1.922}, {'end': 693.763, 'text': 'Now Google actually has an automated service where they will scan your website and upload all of your products for free.', 'start': 688.019, 'duration': 5.744}, {'end': 697.346, 'text': 'It is incredible because I think I worked on an e-commerce website before.', 'start': 694.004, 'duration': 3.342}, {'end': 701.65, 'text': 'I had like 200 products and it took like days, weeks, to upload all your stuff.', 'start': 697.346, 'duration': 4.304}, {'end': 706.754, 'text': "But right here, the first thing that we'll do is we will create a product feed.", 'start': 702.31, 'duration': 4.444}, {'end': 709.456, 'text': "That's the first thing that we're going to do is create a product feed.", 'start': 706.954, 'duration': 2.502}, {'end': 715.16, 'text': "All right, so right here, I'll put the country of sale, USA.", 'start': 712.158, 'duration': 3.002}, {'end': 716.802, 'text': "You'll go ahead and put your language.", 'start': 715.741, 'duration': 1.061}, {'end': 721.479, 'text': 'And here we have shopping ads and services across Google.', 'start': 718.656, 'duration': 2.823}, {'end': 723.46, 'text': 'Next, I will click on continue.', 'start': 721.959, 'duration': 1.501}, {'end': 726.163, 'text': 'Okay, next we have the input method.', 'start': 724.341, 'duration': 1.822}, {'end': 730.186, 'text': "Now, I'm gonna go ahead and just tell you all to do website crawl.", 'start': 726.423, 'duration': 3.763}, {'end': 738.834, 'text': "So what this is going to do is that this is going to crawl your website and it's going to take all the products from your website and automatically upload them to Google.", 'start': 730.286, 'duration': 8.548}, {'end': 745.94, 'text': 'So this is my other e-commerce website and as you can see right here that Google has automatically taken all the products from my e-commerce store.', 'start': 739.294, 'duration': 6.646}, {'end': 751.402, 'text': 'It has put them in the right category, it has put them in the right channel, and it has put the code.', 'start': 746.78, 'duration': 4.622}, {'end': 752.842, 'text': 'Everything is done for me.', 'start': 751.522, 'duration': 1.32}, {'end': 760.505, 'text': "I do recommend having Google do it because it's a lot easier, but I'm also going to show you a different method in case you don't want to do that.", 'start': 753.343, 'duration': 7.162}], 'summary': 'Google offers free automated product upload service, saving time and effort for e-commerce website owners.', 'duration': 79.531, 'max_score': 680.974, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU680974.jpg'}, {'end': 808.453, 'src': 'embed', 'start': 782.853, 'weight': 2, 'content': [{'end': 787.777, 'text': "So what it's saying right here, in the next 12 hours, Google will start crawling your website to upload your product data.", 'start': 782.853, 'duration': 4.924}, {'end': 792.52, 'text': "Once it's uploaded, you can review it on products list page, just like the page I showed you.", 'start': 788.237, 'duration': 4.283}, {'end': 795.082, 'text': 'So right here, click on create feed.', 'start': 793.201, 'duration': 1.881}, {'end': 796.924, 'text': "Okay, and that's it.", 'start': 796.083, 'duration': 0.841}, {'end': 802.668, 'text': 'So if you want to go that route and you want to connect your website with Google and have Google crawl your website,', 'start': 797.064, 'duration': 5.604}, {'end': 808.453, 'text': "you can see here how it's automatically doing it for shopping ads and now it's automatically doing it across Google for free.", 'start': 802.668, 'duration': 5.785}], 'summary': 'Google will crawl your website in the next 12 hours to upload product data for free.', 'duration': 25.6, 'max_score': 782.853, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU782853.jpg'}, {'end': 894.111, 'src': 'embed', 'start': 868.772, 'weight': 5, 'content': [{'end': 875.957, 'text': "Now, with Google Sheets, you're going to have to upload your product one by one, but that's not a bad method because you can add a little bit more.", 'start': 868.772, 'duration': 7.185}, {'end': 881.281, 'text': 'but I do recommend hiring someone, probably from Fiverr, to do this, because it can be very tedious.', 'start': 875.957, 'duration': 5.324}, {'end': 887.285, 'text': "So right here, I will click on create feed because I'm assuming you guys don't have a Google spreadsheet yet.", 'start': 881.921, 'duration': 5.364}, {'end': 889.287, 'text': "So here, I'll click on create a feed.", 'start': 887.645, 'duration': 1.642}, {'end': 894.111, 'text': "Alright, so Google Merchant Center wants to connect with our Gmail account, so that's fine.", 'start': 889.867, 'duration': 4.244}], 'summary': 'Using google sheets to upload products individually, recommends hiring someone for tedious work, and connecting with gmail account in google merchant center.', 'duration': 25.339, 'max_score': 868.772, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU868772.jpg'}], 'start': 345.904, 'title': 'Setting up google merchant center and shipping, taxes, and product data', 'summary': 'Explains verifying and claiming a website on google merchant center, setting up shipping details like order cutoff time and transit time, and also setting up shipping rates, taxes, and product data for an e-commerce website on google, including specifying a shipping rate, setting up sales tax, and creating a product feed.', 'chapters': [{'end': 517.554, 'start': 345.904, 'title': 'Setting up google merchant center', 'summary': 'Explains the process of verifying and claiming a website on google merchant center, setting up shipping details, including order cutoff time and transit time, and the optional holiday shipping cutoff, to streamline product uploads and shipping processes.', 'duration': 171.65, 'highlights': ['The chapter explains the process of verifying and claiming a website on Google Merchant Center', 'Setting up shipping details, including order cutoff time and transit time, and the optional holiday shipping cutoff', 'The optional holiday shipping cutoff']}, {'end': 1114.316, 'start': 518.134, 'title': 'Setting up shipping rates, taxes, and product data', 'summary': 'Explains how to set up shipping rates, taxes, and product data for an e-commerce website on google, including specifying a shipping rate, setting up sales tax, and creating a product feed through website crawl or google sheets.', 'duration': 596.182, 'highlights': ['The chapter explains how to set up shipping rates, taxes, and product data for an e-commerce website on Google.', 'Specifies a shipping rate, such as flat rate shipping or free shipping, with quantifiable data such as $4.95 for flat rate shipping.', "Describes the process of setting up sales tax for the United States, with automated options for Americans and a recommendation to use Google's automated service for convenience.", 'Explains the creation of a product feed through website crawl, highlighting its automated capabilities and time-saving benefits.', 'Provides an alternative method for creating a product feed using Google Sheets, with a recommendation to hire someone for efficiency.']}], 'duration': 768.412, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU345904.jpg', 'highlights': ['Specifies a shipping rate, such as flat rate shipping or free shipping, with quantifiable data such as $4.95 for flat rate shipping.', "Describes the process of setting up sales tax for the United States, with automated options for Americans and a recommendation to use Google's automated service for convenience.", 'Explains the creation of a product feed through website crawl, highlighting its automated capabilities and time-saving benefits.', 'Setting up shipping details, including order cutoff time and transit time, and the optional holiday shipping cutoff', 'The chapter explains the process of verifying and claiming a website on Google Merchant Center', 'Provides an alternative method for creating a product feed using Google Sheets, with a recommendation to hire someone for efficiency.']}, {'end': 1393.141, 'segs': [{'end': 1139.188, 'src': 'embed', 'start': 1114.756, 'weight': 0, 'content': [{'end': 1120.779, 'text': "It doesn't hurt, because if Google doesn't find this information relevant or if it doesn't like it,", 'start': 1114.756, 'duration': 6.023}, {'end': 1124.501, 'text': "it will reject your ad altogether or it'll reject your product altogether.", 'start': 1120.779, 'duration': 3.722}, {'end': 1127.223, 'text': 'Next, we have Google product category.', 'start': 1125.162, 'duration': 2.061}, {'end': 1133.306, 'text': 'Now this is again, one of the more confusing parts because Google actually has their own categories.', 'start': 1127.663, 'duration': 5.643}, {'end': 1136.508, 'text': "And right here, you'll click on Excel sheets.", 'start': 1134.006, 'duration': 2.502}, {'end': 1139.188, 'text': 'Now this right here is the Google spreadsheet.', 'start': 1137.267, 'duration': 1.921}], 'summary': 'Google may reject ads or products if information is irrelevant or disliked. it has its own product categories.', 'duration': 24.432, 'max_score': 1114.756, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1114756.jpg'}, {'end': 1223.562, 'src': 'embed', 'start': 1154.318, 'weight': 1, 'content': [{'end': 1158.021, 'text': "you'll start displaying products in the wrong niche and that might cost you money.", 'start': 1154.318, 'duration': 3.703}, {'end': 1159.422, 'text': "So you don't want to do that.", 'start': 1158.141, 'duration': 1.281}, {'end': 1162.904, 'text': 'So for example, right here, I am selling headphones.', 'start': 1159.882, 'duration': 3.022}, {'end': 1165.206, 'text': "So I'm going to type in headphones.", 'start': 1164.145, 'duration': 1.061}, {'end': 1171.772, 'text': 'And here you can see we have electronics, audio, audio components, and then we have headsets.', 'start': 1165.807, 'duration': 5.965}, {'end': 1175.896, 'text': "So what I'll do right here is first off I'm going to go ahead and copy this.", 'start': 1172.152, 'duration': 3.744}, {'end': 1179.359, 'text': 'Go back to my page right here.', 'start': 1176.977, 'duration': 2.382}, {'end': 1182.942, 'text': 'And here I will paste that in.', 'start': 1181.421, 'duration': 1.521}, {'end': 1185.564, 'text': "Next I'll put a space and put a bracket.", 'start': 1183.703, 'duration': 1.861}, {'end': 1187.326, 'text': 'And then space again.', 'start': 1186.585, 'duration': 0.741}, {'end': 1195.005, 'text': 'Headphones and headsets.', 'start': 1189.301, 'duration': 5.704}, {'end': 1196.626, 'text': "And that's it.", 'start': 1196.085, 'duration': 0.541}, {'end': 1201.249, 'text': 'So if you want to go ahead and upload your products like this, you can do that.', 'start': 1196.766, 'duration': 4.483}, {'end': 1205.712, 'text': 'I do recommend websites like Fiverr, where you can just pay someone to do it, because you can see right here.', 'start': 1201.369, 'duration': 4.343}, {'end': 1207.733, 'text': 'this would take a lot of work and a lot of time.', 'start': 1205.712, 'duration': 2.021}, {'end': 1214.737, 'text': 'So this is how you can upload your products manually to the Google Merchant Center and you can display them on the Internet.', 'start': 1207.853, 'duration': 6.884}, {'end': 1223.562, 'text': "Okay, so I waited one day and right here if I click on all products, you're gonna see a list of my products that have been pulled from the store.", 'start': 1215.718, 'duration': 7.844}], 'summary': 'Manually uploading products to google merchant center can be time-consuming; consider using fiverr for assistance.', 'duration': 69.244, 'max_score': 1154.318, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1154318.jpg'}, {'end': 1300.673, 'src': 'heatmap', 'start': 1255.276, 'weight': 4, 'content': [{'end': 1257.517, 'text': "So right here you'll see add a product.", 'start': 1255.276, 'duration': 2.241}, {'end': 1262.14, 'text': "Now, this is if you don't want to use feeds and if you don't want to use Google to crawl your website, because I understand,", 'start': 1257.557, 'duration': 4.583}, {'end': 1265.862, 'text': 'sometimes Google might not crawl properly and they might have some sort of discrepancy.', 'start': 1262.14, 'duration': 3.722}, {'end': 1266.743, 'text': 'that might not be correct.', 'start': 1265.862, 'duration': 0.881}, {'end': 1269.225, 'text': 'So this is how you would add a product manually.', 'start': 1267.323, 'duration': 1.902}, {'end': 1271.446, 'text': 'Now this still would need to get approved by Google,', 'start': 1269.365, 'duration': 2.081}, {'end': 1277.19, 'text': 'but this is how you can kind of get a little bit more in detail and tell them directly what your product is about.', 'start': 1271.446, 'duration': 5.744}, {'end': 1282.715, 'text': 'So right here we have country of sale and destination, and this would be something like United States, English.', 'start': 1277.89, 'duration': 4.825}, {'end': 1286.339, 'text': "I'm gonna put it as shopping ads and also services across Google.", 'start': 1283.496, 'duration': 2.843}, {'end': 1288.761, 'text': 'Now, services across Google is free,', 'start': 1286.799, 'duration': 1.962}, {'end': 1295.208, 'text': 'so this will display your product if Google feels that the search that people are typing in represents your product.', 'start': 1288.761, 'duration': 6.447}, {'end': 1300.673, 'text': "Again, shopping ads is you would have to manually go and advertise, which I'm gonna show you how to do in just a bit.", 'start': 1295.688, 'duration': 4.985}], 'summary': 'Manually adding a product in google, specifying country and language, free service across google, and manual advertising for shopping ads.', 'duration': 45.397, 'max_score': 1255.276, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1255276.jpg'}, {'end': 1379.672, 'src': 'embed', 'start': 1352.806, 'weight': 5, 'content': [{'end': 1358.572, 'text': 'The landing page link, so you would go ahead and take the link right here, you would copy it, and then you would paste it right there.', 'start': 1352.806, 'duration': 5.766}, {'end': 1364.88, 'text': 'Also link image, so earlier before we talked about the Google Sheets, this is the same exact thing.', 'start': 1359.413, 'duration': 5.467}, {'end': 1368.744, 'text': 'So you can upload the image with the link, or you can go ahead and upload it right here.', 'start': 1364.94, 'duration': 3.804}, {'end': 1371.066, 'text': 'This is where you would talk about the price.', 'start': 1369.525, 'duration': 1.541}, {'end': 1373.948, 'text': 'So you can put something like $200.', 'start': 1371.606, 'duration': 2.342}, {'end': 1375.409, 'text': 'You can put the availability right here.', 'start': 1373.948, 'duration': 1.461}, {'end': 1379.672, 'text': 'So in stock, limited availability, out of stock, or pre-order.', 'start': 1375.529, 'duration': 4.143}], 'summary': 'Instructions on uploading link, image, pricing, and availability.', 'duration': 26.866, 'max_score': 1352.806, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1352806.jpg'}], 'start': 1114.756, 'title': 'Google product categories and manual product uploads', 'summary': 'Discusses the significance of google product categories for ad relevance and cost savings, and outlines the process of manual product uploads to google merchant center, emphasizing approval, optimization, and u.s. market focus.', 'chapters': [{'end': 1205.712, 'start': 1114.756, 'title': 'Optimizing google ad product categories', 'summary': 'Discusses the importance of google product categories in ensuring ad relevance and avoiding rejection, with practical steps for selecting and inputting the correct category, potentially saving costs and ensuring ad visibility.', 'duration': 90.956, 'highlights': ['Google product categories are crucial for ad relevance and approval, as incorrect categories can lead to rejection and displaying products in the wrong niche, potentially costing money.', "Selecting the right category such as 'headphones and headsets' for a product like headphones is essential to ensure ad visibility and relevance, preventing potential rejection and financial loss.", 'Using services like Fiverr to handle product uploads is recommended to streamline the process and ensure accuracy.']}, {'end': 1393.141, 'start': 1205.712, 'title': 'Manually uploading products to google merchant center', 'summary': 'Explains the process of manually uploading products to the google merchant center, including addressing product approval issues, setting up product details, and optimizing for display on google services, with a focus on the united states market.', 'duration': 187.429, 'highlights': ['The process of manually uploading products to the Google Merchant Center is explained, addressing issues related to product approval and providing insights into setting up product details.', 'Insights into optimizing products for display on Google services, with a focus on the United States market, including setting up country of sale and destination, and understanding the importance of product identifiers and brand recognition.', 'Explanation of product details such as title, brand, description, landing page link, image link, price, availability, and condition, providing a comprehensive overview of the necessary information for product upload.']}], 'duration': 278.385, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1114756.jpg', 'highlights': ['Google product categories are crucial for ad relevance and approval, as incorrect categories can lead to rejection and displaying products in the wrong niche, potentially costing money.', "Selecting the right category such as 'headphones and headsets' for a product like headphones is essential to ensure ad visibility and relevance, preventing potential rejection and financial loss.", 'Using services like Fiverr to handle product uploads is recommended to streamline the process and ensure accuracy.', 'The process of manually uploading products to the Google Merchant Center is explained, addressing issues related to product approval and providing insights into setting up product details.', 'Insights into optimizing products for display on Google services, with a focus on the United States market, including setting up country of sale and destination, and understanding the importance of product identifiers and brand recognition.', 'Explanation of product details such as title, brand, description, landing page link, image link, price, availability, and condition, providing a comprehensive overview of the necessary information for product upload.']}, {'end': 1661.778, 'segs': [{'end': 1425.618, 'src': 'embed', 'start': 1393.861, 'weight': 4, 'content': [{'end': 1399.069, 'text': "And then we've already set up our shipping and taxes, so there's nothing more for us to do on this page.", 'start': 1393.861, 'duration': 5.208}, {'end': 1405.558, 'text': "So that's how you can add your product manually, just in case you don't want to use or the feed doesn't work properly,", 'start': 1399.57, 'duration': 5.988}, {'end': 1408.022, 'text': "because I know when you're using Google they're not perfect either.", 'start': 1405.558, 'duration': 2.464}, {'end': 1409.925, 'text': 'Sometimes they make mistakes and stuff like that.', 'start': 1408.082, 'duration': 1.843}, {'end': 1418.071, 'text': "So, now that I've shown you all how to create feeds, I've showed you how to create products and upload them to the Google Merchant Center,", 'start': 1410.505, 'duration': 7.566}, {'end': 1425.618, 'text': "let's go on to the next phase and let's actually create a Google ad or a shopping ad so we can display your products on the search engine.", 'start': 1418.071, 'duration': 7.547}], 'summary': 'Guide on adding products manually and creating google shopping ads.', 'duration': 31.757, 'max_score': 1393.861, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1393861.jpg'}, {'end': 1462.423, 'src': 'heatmap', 'start': 1410.505, 'weight': 0.778, 'content': [{'end': 1418.071, 'text': "So, now that I've shown you all how to create feeds, I've showed you how to create products and upload them to the Google Merchant Center,", 'start': 1410.505, 'duration': 7.566}, {'end': 1425.618, 'text': "let's go on to the next phase and let's actually create a Google ad or a shopping ad so we can display your products on the search engine.", 'start': 1418.071, 'duration': 7.547}, {'end': 1428.06, 'text': "So next we're going to do is go over here and click on overview.", 'start': 1425.778, 'duration': 2.282}, {'end': 1431.422, 'text': "And you'll notice right here it says set up services across Google.", 'start': 1428.54, 'duration': 2.882}, {'end': 1434.505, 'text': "Now you'll need to do the same exact thing for the shopping ads as well.", 'start': 1431.803, 'duration': 2.702}, {'end': 1436.647, 'text': 'But right here, click on continue.', 'start': 1434.965, 'duration': 1.682}, {'end': 1440.278, 'text': 'So the only thing that we need to set up right here is the products.', 'start': 1437.577, 'duration': 2.701}, {'end': 1444.219, 'text': "So once you have a product that's approved, you'll get the green little check mark.", 'start': 1440.618, 'duration': 3.601}, {'end': 1448.48, 'text': 'Scrolling down here, just say I have read to the terms of agreements.', 'start': 1444.959, 'duration': 3.521}, {'end': 1453.721, 'text': 'open this right here and go ahead and put your shipping policy link right here, and then you can click on activate.', 'start': 1448.48, 'duration': 5.241}, {'end': 1455.421, 'text': 'And once you click on activate,', 'start': 1454.181, 'duration': 1.24}, {'end': 1462.423, 'text': 'your products will be automatically displayed throughout Google when someone types in a certain keyword in the search engine.', 'start': 1455.421, 'duration': 7.002}], 'summary': 'Create google shopping ad, set up products, activate to display on google.', 'duration': 51.918, 'max_score': 1410.505, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1410505.jpg'}, {'end': 1462.423, 'src': 'embed', 'start': 1428.54, 'weight': 0, 'content': [{'end': 1431.422, 'text': "And you'll notice right here it says set up services across Google.", 'start': 1428.54, 'duration': 2.882}, {'end': 1434.505, 'text': "Now you'll need to do the same exact thing for the shopping ads as well.", 'start': 1431.803, 'duration': 2.702}, {'end': 1436.647, 'text': 'But right here, click on continue.', 'start': 1434.965, 'duration': 1.682}, {'end': 1440.278, 'text': 'So the only thing that we need to set up right here is the products.', 'start': 1437.577, 'duration': 2.701}, {'end': 1444.219, 'text': "So once you have a product that's approved, you'll get the green little check mark.", 'start': 1440.618, 'duration': 3.601}, {'end': 1448.48, 'text': 'Scrolling down here, just say I have read to the terms of agreements.', 'start': 1444.959, 'duration': 3.521}, {'end': 1453.721, 'text': 'open this right here and go ahead and put your shipping policy link right here, and then you can click on activate.', 'start': 1448.48, 'duration': 5.241}, {'end': 1455.421, 'text': 'And once you click on activate,', 'start': 1454.181, 'duration': 1.24}, {'end': 1462.423, 'text': 'your products will be automatically displayed throughout Google when someone types in a certain keyword in the search engine.', 'start': 1455.421, 'duration': 7.002}], 'summary': 'Set up services for google and shopping ads, activate products for display in search results.', 'duration': 33.883, 'max_score': 1428.54, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1428540.jpg'}, {'end': 1525.757, 'src': 'embed', 'start': 1500.964, 'weight': 3, 'content': [{'end': 1507.39, 'text': "Let's move on to the next step, and let's actually create a Google Shopping ad so we can advertise our products on the search engine.", 'start': 1500.964, 'duration': 6.426}, {'end': 1510.451, 'text': "So this right here is Google Ads, and you'll have to make an account.", 'start': 1507.87, 'duration': 2.581}, {'end': 1511.011, 'text': "It's free.", 'start': 1510.511, 'duration': 0.5}, {'end': 1512.852, 'text': 'I have a Google Ads account.', 'start': 1511.151, 'duration': 1.701}, {'end': 1516.073, 'text': "So it'll actually connect with your current Google Merchant account.", 'start': 1512.952, 'duration': 3.121}, {'end': 1516.933, 'text': "So it's really simple.", 'start': 1516.133, 'duration': 0.8}, {'end': 1518.134, 'text': 'So just click on Start Now.', 'start': 1516.993, 'duration': 1.141}, {'end': 1521.375, 'text': "And it'll just ask you questions.", 'start': 1518.754, 'duration': 2.621}, {'end': 1523.236, 'text': "It'll start you up and everything.", 'start': 1521.475, 'duration': 1.761}, {'end': 1525.757, 'text': 'Go through the process of actually making an account.', 'start': 1523.636, 'duration': 2.121}], 'summary': "Create a google shopping ad to advertise products. connect with google merchant account. it's free.", 'duration': 24.793, 'max_score': 1500.964, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1500964.jpg'}, {'end': 1579.159, 'src': 'heatmap', 'start': 1529.858, 'weight': 0.954, 'content': [{'end': 1534.262, 'text': 'So these right here are just, these are upsells.', 'start': 1529.858, 'duration': 4.404}, {'end': 1541.49, 'text': "And personally, I would just switch to expert mode because they're trying to make you spend money that you might not need to spend personally.", 'start': 1534.343, 'duration': 7.147}, {'end': 1544.453, 'text': "That's what I've seen throughout my time advertising on Google.", 'start': 1541.53, 'duration': 2.923}, {'end': 1551.56, 'text': 'On my Gmail account, I have spent more than 75 or I think $100, 000 or something like that on Google Ads on my personal accounts.', 'start': 1544.873, 'duration': 6.687}, {'end': 1553.502, 'text': 'So right here we have the goal.', 'start': 1552.16, 'duration': 1.342}, {'end': 1558.865, 'text': 'uh, personally, i would just say you know what create accounts without a campaign.', 'start': 1554.322, 'duration': 4.543}, {'end': 1564.289, 'text': "they're trying to figure out what's best for you, but personally, from my experience, i would do it manually,", 'start': 1558.865, 'duration': 5.424}, {'end': 1569.192, 'text': "because what they're going to do is put all your crap on a bunch of other random websites that you might not want to be on,", 'start': 1564.289, 'duration': 4.903}, {'end': 1572.014, 'text': 'which happens all the time with the automated system, whatever.', 'start': 1569.192, 'duration': 2.822}, {'end': 1579.159, 'text': "so right here you'll confirm your business, you'll put your building country, your time zone and your currency and then click on submit.", 'start': 1572.014, 'duration': 7.145}], 'summary': 'Recommend switching to expert mode to avoid unnecessary upsells. spent over $100,000 on google ads, suggesting manual account creation.', 'duration': 49.301, 'max_score': 1529.858, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1529858.jpg'}, {'end': 1623.71, 'src': 'heatmap', 'start': 1590.766, 'weight': 1, 'content': [{'end': 1596.25, 'text': 'okay, so now that you created your account, now you need to connect your google merchant account with google ads.', 'start': 1590.766, 'duration': 5.484}, {'end': 1600.352, 'text': 'so go back to your google merchant account and right here it says set up shopping ads.', 'start': 1596.25, 'duration': 4.102}, {'end': 1604.996, 'text': "you'll click on continue, you'll scroll down just keep scrolling.", 'start': 1600.352, 'duration': 4.644}, {'end': 1608.539, 'text': "and right here, under Google Ads Accounts, you'll click on Link Accounts.", 'start': 1604.996, 'duration': 3.543}, {'end': 1614.984, 'text': "So what we're doing now is we are linking all of our products and everything to Google Ads so that we can advertise it.", 'start': 1609.059, 'duration': 5.925}, {'end': 1620.047, 'text': "Right here, you'll see that you have this new customer ads ID, and you'll click on Link.", 'start': 1615.524, 'duration': 4.523}, {'end': 1622.549, 'text': "Now you'll have to go back to your account right here.", 'start': 1620.848, 'duration': 1.701}, {'end': 1623.71, 'text': "I'll refresh the page.", 'start': 1622.87, 'duration': 0.84}], 'summary': 'Link google merchant account with google ads to advertise products.', 'duration': 32.944, 'max_score': 1590.766, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1590766.jpg'}, {'end': 1669.825, 'src': 'embed', 'start': 1640.563, 'weight': 2, 'content': [{'end': 1645.106, 'text': "So essentially what I'm doing is I'm approving that counts and now these accounts are linked.", 'start': 1640.563, 'duration': 4.543}, {'end': 1647.468, 'text': "So right here, I'll click on my home again.", 'start': 1645.807, 'duration': 1.661}, {'end': 1649.849, 'text': 'And that is all done.', 'start': 1649.008, 'duration': 0.841}, {'end': 1657.115, 'text': 'Now if I go back over here and I refresh the page, you should see that the account is now linked and everything is all good to go.', 'start': 1650.029, 'duration': 7.086}, {'end': 1659.877, 'text': 'So at this point, you are pretty much done.', 'start': 1657.555, 'duration': 2.322}, {'end': 1661.538, 'text': 'So your accounts are automatically.', 'start': 1659.957, 'duration': 1.581}, {'end': 1661.778, 'text': "I'm sorry,", 'start': 1661.538, 'duration': 0.24}, {'end': 1669.825, 'text': 'your products are being displayed throughout Google and now you have the ability to advertise all of your products as well on Google as well.', 'start': 1661.778, 'duration': 8.047}], 'summary': 'Accounts linked, products displayed on google for advertising.', 'duration': 29.262, 'max_score': 1640.563, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1640563.jpg'}], 'start': 1393.861, 'title': 'Creating and advertising products on google', 'summary': 'Explains how to manually add products to the google merchant center, set up google shopping ads, and link the google ads account, emphasizing the importance of product approval and the process of activating product displays on google.', 'chapters': [{'end': 1534.262, 'start': 1393.861, 'title': 'Creating and advertising products on google', 'summary': 'Explains how to manually add products to the google merchant center, set up google shopping ads, and link the google ads account, emphasizing the importance of product approval and the process of activating product displays on google.', 'duration': 140.401, 'highlights': ['The chapter emphasizes the importance of getting products approved, as indicated by the green check mark, before they can be displayed throughout Google, providing a clear process for activating product displays based on approved products.', "It explains the process of manually adding products to the Google Merchant Center in case the feed doesn't work properly and highlights the imperfections of using Google, providing insight into potential challenges faced by users.", 'It details the process of setting up Google Shopping ads, including the need to link the Google Ads account and the importance of product approval for advertising products on the search engine, highlighting the simplicity of making an account and connecting it to the Google Merchant account.']}, {'end': 1661.778, 'start': 1534.343, 'title': 'Setting up google ads and linking merchant account', 'summary': "Details the process of setting up a google ads account manually and linking it with a google merchant account, emphasizing the potential pitfalls of automated setups and the significance of manual configuration, based on the speaker's experience of spending over $100,000 on personal google ads.", 'duration': 127.435, 'highlights': ['The speaker emphasizes the importance of manually creating accounts and cautioning against automated systems, based on personal experience of spending over $100,000 on Google Ads.', 'Instructions are provided for linking Google Merchant account with Google Ads, including steps such as setting up shopping ads and linking accounts.', 'The final steps of approving and linking the accounts are demonstrated, ensuring that the process is completed and the accounts are successfully connected.']}], 'duration': 267.917, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1393861.jpg', 'highlights': ['The chapter emphasizes the importance of getting products approved, as indicated by the green check mark, before they can be displayed throughout Google, providing a clear process for activating product displays based on approved products.', 'Instructions are provided for linking Google Merchant account with Google Ads, including steps such as setting up shopping ads and linking accounts.', 'The final steps of approving and linking the accounts are demonstrated, ensuring that the process is completed and the accounts are successfully connected.', 'It details the process of setting up Google Shopping ads, including the need to link the Google Ads account and the importance of product approval for advertising products on the search engine, highlighting the simplicity of making an account and connecting it to the Google Merchant account.', "It explains the process of manually adding products to the Google Merchant Center in case the feed doesn't work properly and highlights the imperfections of using Google, providing insight into potential challenges faced by users."]}, {'end': 1884.778, 'segs': [{'end': 1702.166, 'src': 'heatmap', 'start': 1661.778, 'weight': 0, 'content': [{'end': 1669.825, 'text': 'your products are being displayed throughout Google and now you have the ability to advertise all of your products as well on Google as well.', 'start': 1661.778, 'duration': 8.047}, {'end': 1676.07, 'text': "So let's actually move on to the next phase where we are going to create an advertisement for your products.", 'start': 1670.605, 'duration': 5.465}, {'end': 1679.092, 'text': 'Okay, so this right here is my real ads account.', 'start': 1676.77, 'duration': 2.322}, {'end': 1685.796, 'text': 'So you guys can see that I do spend quite a bit of advertising on video ads, et cetera, and other stuff.', 'start': 1679.152, 'duration': 6.644}, {'end': 1690.599, 'text': 'So I do have quite a bit of impressions and clicks and all this cool stuff.', 'start': 1685.816, 'duration': 4.783}, {'end': 1692.34, 'text': "I know people like to see other people's accounts.", 'start': 1690.619, 'duration': 1.721}, {'end': 1694.161, 'text': "So this is something that I'm working with.", 'start': 1692.94, 'duration': 1.221}, {'end': 1696.903, 'text': "I've spent around $75, 000 on advertisements and stuff like that.", 'start': 1694.361, 'duration': 2.542}, {'end': 1702.166, 'text': 'And right here would be your campaigns.', 'start': 1700.625, 'duration': 1.541}], 'summary': 'Google offers display and advertising opportunities; spent $75,000 on ads.', 'duration': 23.014, 'max_score': 1661.778, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1661778.jpg'}, {'end': 1788.838, 'src': 'heatmap', 'start': 1752.683, 'weight': 2, 'content': [{'end': 1759.046, 'text': "They want you to spend as much money as possible, and I've learned over time that you should never do what they recommend,", 'start': 1752.683, 'duration': 6.363}, {'end': 1761.728, 'text': "because they're just gonna say oh, just spend more money, spend more money.", 'start': 1759.046, 'duration': 2.682}, {'end': 1764.549, 'text': "And then eventually you're like, wait a minute, I'm not getting conversions.", 'start': 1761.928, 'duration': 2.621}, {'end': 1767.37, 'text': "And right here you're gonna see a campaign type.", 'start': 1765.229, 'duration': 2.141}, {'end': 1769.211, 'text': "Right here you'll click on shopping.", 'start': 1767.87, 'duration': 1.341}, {'end': 1773.511, 'text': "All right, and right here, you'll click on Continue.", 'start': 1770.99, 'duration': 2.521}, {'end': 1778.913, 'text': "Now, for some reason, there's this new bug with Google, and if you come across this bug, I'll show you how to fix it.", 'start': 1774.231, 'duration': 4.682}, {'end': 1782.835, 'text': "So right now, Country of Sale is not loading, and it didn't ask us on the previous page.", 'start': 1779.253, 'duration': 3.582}, {'end': 1785.556, 'text': 'So right here, click on this pencil, and click on Leave.', 'start': 1783.235, 'duration': 2.321}, {'end': 1788.838, 'text': "And it'll bring you back to this page, which is fine.", 'start': 1786.977, 'duration': 1.861}], 'summary': 'Avoid blindly spending more money, ensure conversions. troubleshoot google bug with country of sale.', 'duration': 36.155, 'max_score': 1752.683, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1752683.jpg'}, {'end': 1853.458, 'src': 'embed', 'start': 1828.46, 'weight': 3, 'content': [{'end': 1836.426, 'text': "Manual CPC is basically you set what you're willing to pay per click, because if you let Google just do maximize clicks, they'll just rent it up.", 'start': 1828.46, 'duration': 7.966}, {'end': 1839.388, 'text': "They'll probably make you spend $1 to $2 per click.", 'start': 1836.666, 'duration': 2.722}, {'end': 1842.53, 'text': "We don't even know, but I want to go ahead and just say, you know what? No, no, no.", 'start': 1839.448, 'duration': 3.082}, {'end': 1846.673, 'text': 'I want to do maximize CPC and optimize it for conversions.', 'start': 1842.67, 'duration': 4.003}, {'end': 1853.458, 'text': "Now, enhanced CPC, this can actually raise your bid automatically if it feels that you're not making anything.", 'start': 1847.233, 'duration': 6.225}], 'summary': 'Manual cpc costs $1-$2 per click. enhanced cpc raises bids for conversions.', 'duration': 24.998, 'max_score': 1828.46, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1828460.jpg'}, {'end': 1891.861, 'src': 'embed', 'start': 1866.548, 'weight': 1, 'content': [{'end': 1871.992, 'text': "So, what is the most that you are willing to spend per day? Well, I'll just say $50.", 'start': 1866.548, 'duration': 5.444}, {'end': 1874.654, 'text': "That is the most I'm willing to spend per day.", 'start': 1871.992, 'duration': 2.662}, {'end': 1876.615, 'text': 'Here we have campaign priority.', 'start': 1875.374, 'duration': 1.241}, {'end': 1880.096, 'text': 'Now this again is something a little bit new that they have added.', 'start': 1876.655, 'duration': 3.441}, {'end': 1884.778, 'text': "So this right here, I'm assuming is the order of the product being displayed.", 'start': 1880.196, 'duration': 4.582}, {'end': 1891.861, 'text': 'So usually when you see the products, if you want your products being displayed on the first like page without like on the end,', 'start': 1885.178, 'duration': 6.683}], 'summary': 'Willing to spend $50 per day, discussing campaign priority and product display order.', 'duration': 25.313, 'max_score': 1866.548, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1866548.jpg'}], 'start': 1661.778, 'title': 'Google ads setup and optimization', 'summary': "Covers google product advertising tips and setting up google ads campaign. it provides insights from a $75,000 ad spend, advises on avoiding google's recommendations, and offers a tutorial on campaign setup, bug fixing, and bidding strategies with a recommended daily budget of $50.", 'chapters': [{'end': 1769.211, 'start': 1661.778, 'title': 'Google product advertising tips', 'summary': "Discusses the process of creating product advertisements on google, where the speaker shares insights from their real ads account, having spent around $75,000 on advertisements, and advises on avoiding google's recommendations to spend more money in order to maximize conversions.", 'duration': 107.433, 'highlights': ['The speaker has spent around $75,000 on advertisements, showcasing substantial experience in advertising on Google.', "The speaker advises against following Google's recommendations to spend more money, emphasizing the importance of avoiding excessive spending to increase conversions.", "The speaker demonstrates the process of creating a campaign without following Google's goals guidance, highlighting the importance of making informed decisions rather than blindly adhering to Google's suggestions."]}, {'end': 1884.778, 'start': 1770.99, 'title': 'Setting up google ads campaign', 'summary': 'Provides a tutorial on setting up a google ads campaign, including fixing a bug, selecting campaign settings, and optimizing bidding strategies, with a recommendation to use manual cpc and a maximum daily budget of $50.', 'duration': 113.788, 'highlights': ["The tutorial includes fixing a bug encountered with Google, where the 'Country of Sale' field was not loading initially but appeared after revisiting the page, highlighting the potential issues with Google's system.", 'It explains the process of selecting the country for product sales, with a demonstration of selecting the United States and proceeding with a standard shopping campaign, emphasizing the practical steps for setting up the campaign.', 'The chapter recommends using manual CPC as the bidding strategy, allowing the user to set the cost per click, with a caution that letting Google maximize clicks may lead to higher costs, providing insights into bidding strategies and potential cost impact.', 'It introduces the concept of enhanced CPC, which automatically adjusts bids for better performance, suggesting the need for trial and error and split testing to optimize ad performance and indicating the importance of continuous monitoring and adjustment for ad success.', 'The tutorial advises setting a maximum daily budget of $50 for the campaign, providing a specific recommendation for budget allocation and emphasizing the importance of defining budget limits for effective campaign management.']}], 'duration': 223, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1661778.jpg', 'highlights': ['The speaker has spent around $75,000 on advertisements, showcasing substantial experience in advertising on Google.', 'The tutorial advises setting a maximum daily budget of $50 for the campaign, providing a specific recommendation for budget allocation and emphasizing the importance of defining budget limits for effective campaign management.', "The tutorial includes fixing a bug encountered with Google, where the 'Country of Sale' field was not loading initially but appeared after revisiting the page, highlighting the potential issues with Google's system.", 'The chapter recommends using manual CPC as the bidding strategy, allowing the user to set the cost per click, with a caution that letting Google maximize clicks may lead to higher costs, providing insights into bidding strategies and potential cost impact.', "The speaker advises against following Google's recommendations to spend more money, emphasizing the importance of avoiding excessive spending to increase conversions."]}, {'end': 2282.458, 'segs': [{'end': 1914.28, 'src': 'embed', 'start': 1885.178, 'weight': 4, 'content': [{'end': 1891.861, 'text': 'So usually when you see the products, if you want your products being displayed on the first like page without like on the end,', 'start': 1885.178, 'duration': 6.683}, {'end': 1892.701, 'text': "you'll probably put high.", 'start': 1891.861, 'duration': 0.84}, {'end': 1896.945, 'text': "But for most of us, just put low and you'll see what happens.", 'start': 1893.141, 'duration': 3.804}, {'end': 1897.945, 'text': 'Remember, trial and error.', 'start': 1897.005, 'duration': 0.94}, {'end': 1901.429, 'text': "You don't need to put everything max because you're going to spend a lot of money really easily.", 'start': 1898.046, 'duration': 3.383}, {'end': 1903.11, 'text': 'So next we have targeting.', 'start': 1901.489, 'duration': 1.621}, {'end': 1904.832, 'text': 'And good God, just listen to me here.', 'start': 1903.15, 'duration': 1.682}, {'end': 1906.853, 'text': 'So YouTube, Gmail, and Discover.', 'start': 1905.332, 'duration': 1.521}, {'end': 1914.28, 'text': "Let me just ask you, do you ever click on those emails or those advertisements in the emails and Gmail? No, you don't, right? I don't either.", 'start': 1907.194, 'duration': 7.086}], 'summary': 'Use low bid for product display, avoid max spending, target youtube, gmail, discover.', 'duration': 29.102, 'max_score': 1885.178, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1885178.jpg'}, {'end': 1961.912, 'src': 'embed', 'start': 1937.068, 'weight': 5, 'content': [{'end': 1942.27, 'text': "don't have it selected because I don't know again where their quote partner websites are.", 'start': 1937.068, 'duration': 5.202}, {'end': 1944.892, 'text': "I mean Google's partner websites?", 'start': 1942.27, 'duration': 2.622}, {'end': 1945.533, 'text': "I don't even know.", 'start': 1944.892, 'duration': 0.641}, {'end': 1947.716, 'text': "I mean they're probably like CNN.", 'start': 1945.533, 'duration': 2.183}, {'end': 1948.496, 'text': "they're probably.", 'start': 1947.716, 'duration': 0.78}, {'end': 1951.8, 'text': 'what are those like Business Insider?', 'start': 1948.496, 'duration': 3.304}, {'end': 1952.261, 'text': "I don't know.", 'start': 1951.8, 'duration': 0.461}, {'end': 1958.568, 'text': "And personally, if someone doesn't like that website, I don't want my ad showing there, because then they might not like my product.", 'start': 1952.281, 'duration': 6.287}, {'end': 1961.912, 'text': "You know, people are crazy in the United States, so I'm just gonna leave that unchecked.", 'start': 1958.608, 'duration': 3.304}], 'summary': "Unsure about google's partner websites, hesitant to display ads on disliked sites.", 'duration': 24.844, 'max_score': 1937.068, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1937068.jpg'}, {'end': 2025.856, 'src': 'embed', 'start': 1981.213, 'weight': 1, 'content': [{'end': 1983.275, 'text': "Right here I'm putting USA.", 'start': 1981.213, 'duration': 2.062}, {'end': 1986.237, 'text': 'Then right here we have start dates and end dates.', 'start': 1984.015, 'duration': 2.222}, {'end': 1990.541, 'text': 'You can put the date that you want it to start and the date you want it to end.', 'start': 1986.277, 'duration': 4.264}, {'end': 1992.643, 'text': "Maybe you don't want it to run every single day.", 'start': 1991.222, 'duration': 1.421}, {'end': 1996.067, 'text': "You're going to say, you know what, let's run it for 10 days and see what happens.", 'start': 1992.663, 'duration': 3.404}, {'end': 2000.671, 'text': "Once you're done with these settings right here, you'll click on save and continue.", 'start': 1996.507, 'duration': 4.164}, {'end': 2006.723, 'text': 'Okay, and here we have two different type of product ads.', 'start': 2002.941, 'duration': 3.782}, {'end': 2010.866, 'text': 'So we have product shopping and we have showcase shopping.', 'start': 2006.924, 'duration': 3.942}, {'end': 2016.49, 'text': 'Now, I personally again would recommend creating a second ad where you can split test this.', 'start': 2011.406, 'duration': 5.084}, {'end': 2021.113, 'text': 'So for example, run one ad with product shopping to see how that does.', 'start': 2017.03, 'duration': 4.083}, {'end': 2025.856, 'text': 'Maybe it gets a lot of impressions, a lot of clicks, and then run a second one with showcase shopping.', 'start': 2021.253, 'duration': 4.603}], 'summary': 'Instructions on setting start and end dates for ads, and split testing two types of product ads for optimization.', 'duration': 44.643, 'max_score': 1981.213, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1981213.jpg'}, {'end': 2150.284, 'src': 'embed', 'start': 2126.282, 'weight': 3, 'content': [{'end': 2132.748, 'text': 'We have all 13 being displayed and submitted, right? Here we have the max cost per click.', 'start': 2126.282, 'duration': 6.466}, {'end': 2135.151, 'text': "So this is the most that you're willing to pay.", 'start': 2133.188, 'duration': 1.963}, {'end': 2138.715, 'text': "It does not mean that you're going to pay 25 cents a click.", 'start': 2135.311, 'duration': 3.404}, {'end': 2139.796, 'text': 'You could be paying less.', 'start': 2138.775, 'duration': 1.021}, {'end': 2144.481, 'text': 'Impressions is how many times people have actually seen your ad.', 'start': 2140.497, 'duration': 3.984}, {'end': 2147.583, 'text': 'Clicks, how many times people have clicked on it.', 'start': 2145.222, 'duration': 2.361}, {'end': 2150.284, 'text': 'Cost, how much it has cost per click.', 'start': 2147.883, 'duration': 2.401}], 'summary': "Max cost per click is the highest amount you're willing to pay; impressions, clicks, and cost per click are key metrics for ad performance.", 'duration': 24.002, 'max_score': 2126.282, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU2126282.jpg'}, {'end': 2194.642, 'src': 'embed', 'start': 2168.833, 'weight': 0, 'content': [{'end': 2174.198, 'text': 'Now if you wanna see their other options they have, right here under columns, you can click on modify columns.', 'start': 2168.833, 'duration': 5.365}, {'end': 2177.982, 'text': 'So here under performance, you can do like a click through rate, you can add that.', 'start': 2174.839, 'duration': 3.143}, {'end': 2183.907, 'text': 'So a click through rate is basically how many times they saw the ad and then they clicked on it after that.', 'start': 2178.582, 'duration': 5.325}, {'end': 2186.138, 'text': 'Here, conversions.', 'start': 2185.017, 'duration': 1.121}, {'end': 2188.959, 'text': 'I mean, you guys can go nuts with this stuff.', 'start': 2186.838, 'duration': 2.121}, {'end': 2194.642, 'text': "So attributes, you can do, I don't know, value conversion and apply that.", 'start': 2188.999, 'duration': 5.643}], 'summary': 'The options include modifying columns with performance metrics like click-through rate and conversions, offering extensive possibilities for analysis and customization.', 'duration': 25.809, 'max_score': 2168.833, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU2168833.jpg'}], 'start': 1885.178, 'title': 'Google ads for e-commerce', 'summary': 'Discusses setting up and optimizing google ads for e-commerce, emphasizing split testing product shopping, showcase shopping, bidding strategies, and leveraging features to track performance and optimize conversions.', 'chapters': [{'end': 2000.671, 'start': 1885.178, 'title': 'Google ads campaign settings', 'summary': 'Discusses setting up google ads campaign targeting, emphasizing the importance of starting with low budget, avoiding certain display options, and specifying locations and timeframes for the ad to run.', 'duration': 115.493, 'highlights': ['Start with low budget and use trial and error to avoid overspending.', 'Avoid displaying products on uncontrolled partner websites in the search network.', 'Specify locations and timeframes for the ad to run, such as targeting the USA and setting start and end dates.']}, {'end': 2282.458, 'start': 2002.941, 'title': 'Google ads for e-commerce', 'summary': 'Explores setting up and optimizing google ads for e-commerce, including split testing product shopping and showcase shopping, bidding strategies, and leveraging google ads features to track performance and optimize conversions.', 'duration': 279.517, 'highlights': ['Exploring split testing for product shopping and showcase shopping', 'Understanding bidding strategies and cost per click', 'Leveraging Google Ads features for performance tracking']}], 'duration': 397.28, 'thumbnail': 'https://coursnap.oss-ap-southeast-1.aliyuncs.com/video-capture/-nr1em0F0sU/pics/-nr1em0F0sU1885178.jpg', 'highlights': ['Leverage Google Ads features for performance tracking', 'Explore split testing for product shopping and showcase shopping', 'Specify locations and timeframes for the ad to run', 'Understand bidding strategies and cost per click', 'Start with low budget and use trial and error to avoid overspending', 'Avoid displaying products on uncontrolled partner websites in the search network']}], 'highlights': ['Google Shopping ads drive sales and traffic to e-commerce websites', 'Setting up Google Merchant Center involves creating an account, configuring settings, and uploading products', 'Specifies a shipping rate, such as flat rate shipping or free shipping, with quantifiable data such as $4.95 for flat rate shipping', 'Describes the process of setting up sales tax for the United States, with automated options for Americans', 'Google product categories are crucial for ad relevance and approval, as incorrect categories can lead to rejection and displaying products in the wrong niche, potentially costing money', 'The chapter emphasizes the importance of getting products approved, as indicated by the green check mark, before they can be displayed throughout Google', 'The speaker has spent around $75,000 on advertisements, showcasing substantial experience in advertising on Google', 'The tutorial advises setting a maximum daily budget of $50 for the campaign, providing a specific recommendation for budget allocation and emphasizing the importance of defining budget limits for effective campaign management', 'Leverage Google Ads features for performance tracking', 'Explore split testing for product shopping and showcase shopping', 'Specify locations and timeframes for the ad to run', 'Understand bidding strategies and cost per click', 'Start with low budget and use trial and error to avoid overspending', 'Avoid displaying products on uncontrolled partner websites in the search network']}